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<!DOCTYPE html><html style="scroll-behavior:smooth"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=5"/><link rel="preload" as="image" href="/blog/_next/static/media/instagram.07dc14cd.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/whatsapp.742928a4.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/messenger.aac6546b.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/ai.9f66e1b4.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/integrations.56fc2a5f.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/find_agency.9a9db1ea.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/affiliate.193aa077.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/save-svg.c526402e.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/become-partner.fd6c29b3.svg"/><link rel="stylesheet" href="/blog/_next/static/css/3e0bba75b27d383c.css" data-precedence="next"/><link rel="stylesheet" href="/blog/_next/static/css/eec1120068f7d8f4.css" data-precedence="next"/><link rel="stylesheet" href="/blog/_next/static/css/70a84b36c4c72d47.css" data-precedence="next"/><link rel="stylesheet" href="/blog/_next/static/css/c3bb50f0e8b8c608.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/blog/_next/static/chunks/webpack-efb0585a623f8cf1.js"/><script src="/blog/_next/static/chunks/1dd3208c-2ffe24984f3872ee.js" async=""></script><script src="/blog/_next/static/chunks/25c8a87d-888db0a2707eaaf1.js" async=""></script><script src="/blog/_next/static/chunks/445-bd453fc5a0d886db.js" async=""></script><script src="/blog/_next/static/chunks/main-app-f429347e861dd074.js" async=""></script><script src="/blog/_next/static/chunks/786-1259c29194157b6a.js" async=""></script><script src="/blog/_next/static/chunks/912-00b1db4beb3a8492.js" async=""></script><script src="/blog/_next/static/chunks/app/global-error-b81afab9081b0bab.js" async=""></script><script src="/blog/_next/static/chunks/891cff7f-408912835128fd81.js" async=""></script><script src="/blog/_next/static/chunks/876-956d68e9a8f947dc.js" async=""></script><script src="/blog/_next/static/chunks/36-511c9ed1272f42fe.js" async=""></script><script src="/blog/_next/static/chunks/907-c1563e9ebd68943c.js" async=""></script><script src="/blog/_next/static/chunks/334-403430c2676bad1f.js" async=""></script><script src="/blog/_next/static/chunks/app/%5Blang%5D/%5Bslug%5D/page-22a473885c892e98.js" async=""></script><script src="/blog/_next/static/chunks/app/error-c4082033faa5a3fc.js" async=""></script><script src="/blog/_next/static/chunks/app/not-found-7eec84459858d697.js" async=""></script><script type="text/plain" data-usercentrics="Manychat Analytics" async="" src="https://manychat.com/js/extvisit.js"></script><script async="" id="usercentrics-cmp" src="https://web.cmp.usercentrics.eu/ui/loader.js" data-ruleset-id="Iq840wqtUrxM4w"></script><title>Ecommerce Chatbots: The Complete Playbook for 2021</title><meta name="description" content="Growing a successful eCommerce business is not easy. In this article, we'll be talking about how you can use an eCommerce chatbot to grow."/><meta name="author" content="Michael Keenan"/><link rel="manifest" href="/manifest.json" crossorigin="use-credentials"/><meta name="publisher" content="https://www.facebook.com/ManyChat/"/><link rel="canonical" href="https://manychat.com/blog/ecommerce-chatbots/"/><link rel="alternate" hrefLang="en" href="https://manychat.com/blog/ecommerce-chatbots/"/><link rel="alternate" hrefLang="es" href="https://manychat.com/blog/es/ecommerce-chatbots/"/><link rel="alternate" hrefLang="pt-br" href="https://manychat.com/blog/pt-br/ecommerce-chatbots/"/><link rel="alternate" hrefLang="x-default" href="https://manychat.com/blog/ecommerce-chatbots/"/><meta property="og:title" content="Ecommerce Chatbots: The Complete Playbook for 2021"/><meta property="og:description" content="Growing a successful eCommerce business is not easy. In this article, we'll be talking about how you can use an eCommerce chatbot to grow."/><meta property="og:url" content="https://manychat.com/blog/ecommerce-chatbots/"/><meta property="og:site_name" content="Manychat Blog"/><meta property="og:locale" content="en_US"/><meta property="og:image" content="https://manychat.com/blog/wp-content/uploads/2019/04/Ecommerce-chatbot-.png"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:image:alt" content="Chat Marketing with Manychat"/><meta property="og:type" content="article"/><meta property="article:published_time" content="2021-03-01T09:00:00+00:00"/><meta property="article:modified_time" content="2021-03-18T21:38:32+00:00"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Ecommerce Chatbots: The Complete Playbook for 2021"/><meta name="twitter:description" content="Growing a successful eCommerce business is not easy. In this article, we'll be talking about how you can use an eCommerce chatbot to grow."/><meta name="twitter:image" content="https://manychat.com/blog/wp-content/uploads/2019/04/Ecommerce-chatbot-.png"/><meta name="twitter:image:alt" content="Chat Marketing with Manychat"/><link rel="icon" href="https://manychat.com/blog/wp-content/uploads/2022/11/cropped-Favicon-ManyChat-M-32x32.png" sizes="32x32"/><link rel="apple-touch-icon" href="https://manychat.com/blog/wp-content/uploads/2022/11/cropped-Favicon-ManyChat-M-180x180.png"/><link rel="icon" href="https://manychat.com/blog/wp-content/uploads/2022/11/cropped-Favicon-ManyChat-M-192x192.png" sizes="192x192"/><link rel="icon" href="https://manychat.com/blog/wp-content/uploads/2022/11/cropped-Favicon-ManyChat-M-270x270.png"/><script async="" type="text/plain" data-usercentrics="Microsoft Clarity"> (function(c,l,a,r,i,t,y){ c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)}; 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m_l-xs">Integrations</span></div></a></div></div></div></div><div class="TopBar_menu-item__erINs TopBar_underline__fakyk width"><div class="TopBar_menu-name__K5Fiu TopBar_underline-ov___PJ5a flex flex_jcsb flex_aic caps p_y-s p_l-l p_r-s"><span class="TopBar_underline-item__H_3_P">Solutions</span><div class="TopBar_menu-arrow__FDMqP arrowhead"></div></div><div class="TopBar_menu-drop__m6Qnb"><div class="TopBar_menu-ov__s2fQD"><div class="TopBar_menu-links-list-container__fzjQN"><div class="TopBar_menu-links-list__StquJ flex flex_fit p_y-m p_x-l"><span class="caps m_y-xs p_b-xxxs">by Business Type</span><div class="flex flex_fit"><a href="https://manychat.com/creators" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="for Creators" link="/creators"><span class="TopBar_underline-item__H_3_P">for Creators</span></a><a href="https://manychat.com/meet-chatmarketing-for-ecommerce" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="for eCommerce" link="/meet-chatmarketing-for-ecommerce"><span class="TopBar_underline-item__H_3_P">for eCommerce</span></a><a href="https://manychat.com/product/for-agencies" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="for Agencies" link="/product/for-agencies"><span class="TopBar_underline-item__H_3_P">for Agencies</span></a></div></div><div class="TopBar_menu-links-list__StquJ flex flex_fit p_y-m p_x-l"><div class="swiper TopBar_swiper__FnWEP" draggable="false"><div class="swiper-wrapper"><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://manychat.com/product/ai/" target="_self" rel="" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/manychat-ai.jpg)" class="text_white p_a-s hover_trigger TopBar_solution-banner__FQlDi"><h3 itemProp="name" class="gravity">Manychat AI: A Smarter Way to Chat Automation</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/grow" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/grow-your-followers.png)" class="text_white p_a-s hover_trigger TopBar_solution-banner__FQlDi"><h3 itemProp="name" class="gravity">Grow your followers</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/rip-link-in-bio" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/link-in-bio.jpg)" class="text_white p_a-s hover_trigger TopBar_solution-banner__FQlDi"><h3 itemProp="name" class="gravity">Link in bio’ is soooo 2016. Use DMs instead</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></a></div></div></div></div></div></div></div></div><div class="TopBar_menu-item__erINs TopBar_underline__fakyk width"><div class="TopBar_menu-name__K5Fiu TopBar_underline-ov___PJ5a flex flex_jcsb flex_aic caps p_y-s p_l-l p_r-s"><span class="TopBar_underline-item__H_3_P">Agencies</span><div class="TopBar_menu-arrow__FDMqP arrowhead"></div></div><div class="TopBar_menu-drop__m6Qnb"><div class="TopBar_menu-ov__s2fQD"><div class="TopBar_menu-links-container__BmogN flex flex_fit p_y-m p_x-l"><a href="https://manychat.com/agency/listing/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_aic m_y-xs " link="/" label="Hire an Agency" description="Get help from chat marketing experts" icon="/blog/_next/static/media/find_agency.9a9db1ea.svg"><img class="TopBar_menu-ico__JegnN" src="/blog/_next/static/media/find_agency.9a9db1ea.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><span class="TopBar_underline-item__H_3_P m_l-xs">Hire an Agency</span></div></a><a href="https://manychat.com/affiliate/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_aic m_y-xs " link="https://manychat.com/affiliate/" label="Join the Affiliate Program" description="Earn up to 50% recurring commission" icon="/blog/_next/static/media/affiliate.193aa077.svg"><img class="TopBar_menu-ico__JegnN" src="/blog/_next/static/media/affiliate.193aa077.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><span class="TopBar_underline-item__H_3_P m_l-xs">Join the Affiliate Program</span></div></a></div></div></div></div><div class="TopBar_menu-item__erINs TopBar_underline__fakyk width"><a href="https://manychat.com/pricing" class="TopBar_menu-name__K5Fiu TopBar_underline-ov___PJ5a flex flex_jcsb flex_aic caps p_y-s p_l-l p_r-s" link="/pricing" label="Pricing"><span class="TopBar_underline-item__H_3_P">Pricing</span></a></div><div class="TopBar_menu-item__erINs TopBar_underline__fakyk width"><div class="TopBar_menu-name__K5Fiu TopBar_underline-ov___PJ5a flex flex_jcsb flex_aic caps p_y-s p_l-l p_r-s"><span class="TopBar_underline-item__H_3_P">Resources</span><div class="TopBar_menu-arrow__FDMqP arrowhead"></div></div><div class="TopBar_menu-drop__m6Qnb"><div class="TopBar_menu-ov__s2fQD"><div class="TopBar_menu-links-list-container__fzjQN"><div class="TopBar_menu-links-list__StquJ flex flex_fit p_y-m p_x-l"><span class="caps m_y-xs p_b-xxxs">Learn</span><div class="flex flex_fit"><a href="https://manychat.com/blog/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Blog" link="https://manychat.com/blog/"><span class="TopBar_underline-item__H_3_P">Blog</span></a><a href="https://help.manychat.com/" target="_blank" rel="noopener noreferrer" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Help Center" link="https://help.manychat.com/"><span class="TopBar_underline-item__H_3_P">Help Center</span></a><a href="https://manychat.com/resources/how-to" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="How To Guides" link="/resources/how-to"><span class="TopBar_underline-item__H_3_P">How To Guides</span></a><a href="https://events.manychat.com/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Webinars" link="/"><span class="TopBar_underline-item__H_3_P">Webinars</span></a><a href="https://manychat.com/resources/video-course" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Video Course" link="/resources/video-course"><span class="TopBar_underline-item__H_3_P">Video Course</span></a><a href="https://manychat.com/resources/ebooks" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="eBooks" link="/resources/ebooks"><span class="TopBar_underline-item__H_3_P">eBooks</span></a></div></div><div class="TopBar_menu-links-list__StquJ flex flex_fit p_y-m p_x-l"><span class="caps m_y-xs p_b-xxxs">Get Inspired</span><div class="flex flex_fit"><a href="https://manychat.com/messenger-marketing-examples" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Chatbot Examples" link="/messenger-marketing-examples"><span class="TopBar_underline-item__H_3_P">Chatbot Examples</span></a><a href="https://community.manychat.com/" target="_blank" rel="noopener noreferrer" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Community" link="https://community.manychat.com/"><span class="TopBar_underline-item__H_3_P">Community</span></a></div></div></div></div></div></div></div></div></div></div><div class="fixed width disallow TopBar_inner__QSp4a"><div id="top-bar" class="allow TopBar_top-bar__kGlp_ " data-is-sticky="false" data-is-open="false"><div class="relative p_x-s sm-p_x-m height"><div 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partner</span></div></a></div></div><div class="m_x-l hover_trigger flex flex_aic pointer"><div class="underline_link LanguageSelect_link__hxfGV "><select class="LanguageSelect_select__XJM9d pointer "><option value="/en" selected="">En</option><option value="/es">Es</option><option value="/pt-br">Pt</option></select></div><div class="arrowhead down LanguageSelect_arrow__k4ua6">↓</div></div></div><div id="burger" class="block lg-none Burger_wrap__rP0CB "></div><nav class="TopBar_nav__tshTc flex width flex_c"><div class="TopBar_nav-drop__HPUBm shadow"></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Product</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex p_x-s TopBar_nav-links-container__ay3_5"><a href="https://manychat.com/product/instagram" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/instagram" label="Instagram" description="Automate your Instagram Marketing" icon="/blog/_next/static/media/instagram.07dc14cd.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/instagram.07dc14cd.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Instagram</p></div><div class="small text_grey m_t-xxs">Automate your Instagram Marketing</div></a><a href="https://manychat.com/product/whatsapp" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/whatsapp" label="WhatsApp" description="Connect with your Customers Instantly " icon="/blog/_next/static/media/whatsapp.742928a4.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/whatsapp.742928a4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">WhatsApp</p></div><div class="small text_grey m_t-xxs">Connect with your Customers Instantly </div></a><a href="https://manychat.com/product/messenger-marketing" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/messenger-marketing" label="Messenger" description="Facebook Messenger chatbot #1" icon="/blog/_next/static/media/messenger.aac6546b.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/messenger.aac6546b.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Messenger</p></div><div class="small text_grey m_t-xxs">Facebook Messenger chatbot #1</div></a><a href="https://manychat.com/product/ai" target="_self" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="https://manychat.com/product/ai" label="Manychat AI" description="A Smarter Way to Chat Automation" icon="/blog/_next/static/media/ai.9f66e1b4.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/ai.9f66e1b4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Manychat AI</p></div><div class="small text_grey m_t-xxs">A Smarter Way to Chat Automation</div></a><a href="https://manychat.com/integrations" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/integrations" label="Integrations" description="Connect to your favorite tools" icon="/blog/_next/static/media/integrations.56fc2a5f.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/integrations.56fc2a5f.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Integrations</p></div><div class="small text_grey m_t-xxs">Connect to your favorite tools</div></a></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Solutions</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex TopBar_nav-links-list-container__J9_98"><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">by Business Type</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/creators" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for Creators" link="/creators" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for Creators</p></a><a href="https://manychat.com/meet-chatmarketing-for-ecommerce" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for eCommerce" link="/meet-chatmarketing-for-ecommerce" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for eCommerce</p></a><a href="https://manychat.com/product/for-agencies" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for Agencies" link="/product/for-agencies" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for Agencies</p></a></div></div><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="swiper TopBar_swiper__FnWEP" draggable="true"><div class="swiper-wrapper"><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://manychat.com/product/ai/" target="_self" rel="" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/manychat-ai.jpg)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Manychat AI: A Smarter Way to Chat Automation</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/grow" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/grow-your-followers.png)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Grow your followers</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/rip-link-in-bio" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/link-in-bio.jpg)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Link in bio’ is soooo 2016. Use DMs instead</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div></div><div class="flex flex flex_c m_t-l"><div role="button" class="pointer hover_trigger b_a b_rd-xl flex flex_c SwiperPrevNext_button__DmEXd m_r-xs "><div class="arrow left">←</div></div><div role="button" class="pointer hover_trigger b_a b_rd-xl flex flex_c SwiperPrevNext_button__DmEXd"><div class="arrow">→</div></div></div></div></div></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Agencies</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex p_x-s TopBar_nav-links-container__ay3_5"><a href="https://manychat.com/agency/listing/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/" label="Hire an Agency" description="Get help from chat marketing experts" icon="/blog/_next/static/media/find_agency.9a9db1ea.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/find_agency.9a9db1ea.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Hire an Agency</p></div><div class="small text_grey m_t-xxs">Get help from chat marketing experts</div></a><a href="https://manychat.com/affiliate/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="https://manychat.com/affiliate/" label="Join the Affiliate Program" description="Earn up to 50% recurring commission" icon="/blog/_next/static/media/affiliate.193aa077.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/affiliate.193aa077.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Join the Affiliate Program</p></div><div class="small text_grey m_t-xxs">Earn up to 50% recurring commission</div></a></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><a href="https://manychat.com/pricing" class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps" link="/pricing" label="Pricing"><span class="TopBar_underline-item__H_3_P">Pricing</span></a></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Resources</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex TopBar_nav-links-list-container__J9_98"><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">Learn</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/blog/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Blog" link="https://manychat.com/blog/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Blog</p></a><a href="https://help.manychat.com/" target="_blank" rel="noopener noreferrer" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Help Center" link="https://help.manychat.com/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Help Center</p></a><a href="https://manychat.com/resources/how-to" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="How To Guides" link="/resources/how-to" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">How To Guides</p></a><a href="https://events.manychat.com/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Webinars" link="/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Webinars</p></a><a href="https://manychat.com/resources/video-course" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Video Course" link="/resources/video-course" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Video Course</p></a><a href="https://manychat.com/resources/ebooks" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="eBooks" link="/resources/ebooks" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">eBooks</p></a></div></div><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">Get Inspired</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/messenger-marketing-examples" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Chatbot Examples" link="/messenger-marketing-examples" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Chatbot Examples</p></a><a href="https://community.manychat.com/" target="_blank" rel="noopener noreferrer" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Community" link="https://community.manychat.com/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Community</p></a></div></div></div></div></div></div></nav><div class="TopBar_top-bar-right__nGUBL flex height flex_aic"><a class="p_y-s p_x-l inline-block caps b_rd-xl pointer TopBar_signup__fjzBV button button_outlined" link="/signup" label="Get Started" href="https://app.manychat.com/signup"><span class="flex flex_jcc text_center"><span data-text="Get Started">Get Started</span></span></a><a href="https://app.manychat.com/signin" target="_blank" rel="noopener noreferrer" class="TopBar_underline__fakyk caps p_y-s m_l-m " link="/signin" label="Sign In" itemProp="url"><span class="TopBar_underline-item__H_3_P" itemProp="name">Sign 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src="/blog/_next/static/media/search.a7563e89.svg" loading="lazy"/></div></div><div class="trigger" data-first="true"></div></section><div><div class="trigger" data-first="true"><header class="m_t-xl"><div class="w w_l text_center"><h1 class="BlogArticleHeroSection_title__CWlCh">The Modern Marketer’s Guide to eCommerce Chatbots</h1><div class="caps m_t-m m_b-xl BlogArticleHeroSection_author__q6w7H"><div class="m_r-s z_0 BlogArticleHeroSection_avatar__SOLx5"><img alt="Michael Keenan Avatar" loading="lazy" width="440" height="440" decoding="async" data-nimg="1" class="b_rd-xl" style="color:transparent;object-fit:cover" srcSet="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=640&q=75 1x, /blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=1080&q=75 2x" src="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=1080&q=75"/></div> Written by <a class="BlogArticleHeroSection_author-name__E_exK underline_link " href="/blog/author/mkeenan/">Michael Keenan</a></div><div class="text_bold m_b-l"><a class="underline_link " href="/blog/category/ecommerce/"><span>eCommerce</span></a><span class="text_bold"> - 13 min read</span></div><img alt="The Modern Marketer’s Guide to eCommerce Chatbots" loading="lazy" width="1200" height="629" decoding="async" data-nimg="1" style="color:transparent" srcSet="/blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2019%2F04%2FEcommerce-chatbot-.png&w=1200&q=100 1x, /blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2019%2F04%2FEcommerce-chatbot-.png&w=3840&q=100 2x" src="/blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2019%2F04%2FEcommerce-chatbot-.png&w=3840&q=100"/></div></header></div><div class="sticky-under-header m_b-xxl bg_white flex flex_fdc trigger trigger_delay-1" data-first="true"><div class="Share_container__qZZaX h5 flex_jcc tn-p_y-xs p_y-0 m_y-xs"><div>Share:</div><a href="http://twitter.com/share?url=https://manychat.com" class="Share_share__EiB_A Share_twitter__nFfsU m_l-m" target="_blank" rel="noopener noreferrer"><span>Twitter</span></a><a href="https://www.facebook.com/sharer/sharer.php?u=https://manychat.com" class="Share_share__EiB_A Share_facebook__FoGHx" target="_blank" rel="noopener noreferrer"><span>Facebook</span></a><a href="mailto:?body=https://manychat.com" class="Share_share__EiB_A Share_email__fMZ_Y" target="_blank" rel="noopener noreferrer"><span>eMail</span></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://manychat.com" class="Share_share__EiB_A Share_linkedin__bLIni" target="_blank" rel="noopener noreferrer"><span>LinkedIn</span></a></div><hr class="bg_grey m_a-0"/></div><section class="m_b-xxl w w_l flex flex_jcc trigger"><div class="flex-item_8 rich_text ClientArticleContent_article-content__FaOoE"> <p>Running an online store is not easy. </p> <p>Considering<a href="https://www.shopify.com/enterprise/global-ecommerce-statistics"> </a>online retail sales are expected to reach<a href="https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/" target="_blank" rel="noreferrer noopener"> $6.5 trillion</a> worldwide by 2023, the competition is more fierce than ever.</p> <p>If you’re like many eCommerce businesses, you want to separate yourself from the pack and find ways to be more efficient and productive.</p> <p>Problem is, your to-do list keeps growing…</p> <ol class="wp-block-list"><li>Send that abandoned cart message</li><li>Jump into chat to answer a customer’s product question</li><li>Broadcast that coupon</li><li>Optimize your product pages</li><li>A million other tasks that crop up</li></ol> <p>If only your sales were ballooning along with that list!</p> <p>What if there was an easier way to drive more eCommerce sales with less manual work?</p> <p>Spoiler alert: There is.</p> <p>Meet your new best friend: a chatbot. An eCommerce chatbot can help turn your online store into an interactive salesperson. One who helps with customer support, qualifies leads, and generates sales 24/7 (no overtime pay required). </p> <p>If you want to break away from the pack and increase online sales fast, here’s everything you need to know about eCommerce chatbots. </p> <div><div> <h4 class="wp-block-heading" id="h-table-of-contents">Table of contents:</h4> <ul class="wp-block-list"><li><a href="#15">Are chatbots successful?</a></li><li><a href="#16">Best eCommerce chatbot examples</a></li><li><a href="#17">Ecommerce chatbot use cases</a></li><li><a href="#18">Ecommerce chatbot templates</a></li><li><a href="#19">Build your eCommerce chatbot today</a></li></ul> </div></div> <h2 class="wp-block-heading" id="15">Are chatbots successful?</h2> <p>In a word, yes. <a href="https://manychat.com/blog/chatbot/" target="_blank" rel="noreferrer noopener">Chatbots</a> are becoming the most popular way to digitally communicate with customers around the world. </p> <ul class="wp-block-list"><li>The global chatbot market will be worth <a href="https://www.marketsandmarkets.com/PressReleases/smart-advisor.asp" target="_blank" rel="noreferrer noopener">$9.4 billion</a> by 2024. Key factors behind this growth include consumer demands for self-service and 24/7 customer support, but at a cost any business can afford. </li><li>By 2023, over <a href="https://www.juniperresearch.com/press/press-releases/chatbots-to-deliver-11bn-cost-savings-2023" target="_blank" rel="noreferrer noopener">70%</a> of chatbots will be retail-based. </li><li>Approximately <a href="https://www.capgemini.com/wp-content/uploads/2019/09/Infographic_Conversational-Interfaces_Final.pdf" target="_blank" rel="noreferrer noopener">74%</a> of consumers say they use chatbots (otherwise known as conversational assistants) to research or buy products and services.</li><li><a href="https://www.accenture.com/_acnmedia/pdf-77/accenture-research-conversational-ai-platforms.pdf" target="_blank" rel="noreferrer noopener">57%</a> of businesses say conversational bots can deliver high ROI for minimal effort. </li><li>Almost <a href="https://research.hubspot.com/reports/artificial-intelligence-is-here" target="_blank" rel="noreferrer noopener">50%</a> of shoppers are open to buying items from a bot.</li></ul> <p>Chatbots also make it easier to improve sales by:</p> <ol class="wp-block-list"><li>Chatting with customers to aid buying decisions</li><li>Decreasing abandoned carts</li><li>Sending personalized broadcast messages</li><li>Driving more repeat orders</li><li>Winning back customers</li></ol> <p>They also give you the tools to make your store more successful. When you employ the tactics discussed in this article, you’ll be able to enjoy lower customer acquisition costs, higher repurchase rates, and healthier margins for your store. </p> <h2 class="wp-block-heading" id="16">Best eCommerce chatbot examples</h2> <p>Let’s look at the top eCommerce <a href="https://manychat.com/blog/chatbot-examples/" target="_blank" rel="noreferrer noopener">chatbot examples</a> to understand how these assistants work:</p> <ul class="wp-block-list"><li><a href="#1">hideAWAY Handmade</a></li><li><a href="#2">Nikmit</a></li><li><a href="#3">The Dream Workshop</a></li><li><a href="#4">Zinvo Watches</a></li></ul> <h3 class="wp-block-heading" id="1">hideAWAY Handmade</h3> <p><a href="https://www.hideaway.online/" target="_blank" rel="noreferrer noopener">hideAWAY Handmade </a>is an Australian online retailer that sells a signature range of handcrafted body products. The brand uses a Facebook Messenger chatbot to acquire new leads, collect contact information, and create fun experiences that drive sales. </p> <p>Along with Stephen Bradeen, founder of chatbot marketing agency <a href="https://www.chatblender.com/" target="_blank" rel="noreferrer noopener">Chat Blender</a>, hideAway Handmade built an eCommerce chatbot around fitness influencer <a href="https://www.ashybines.com/" target="_blank" rel="noreferrer noopener">Ashy Bines</a>. The brand adopted her tone of voice and personality for its chatbot to create a more human-like experience for shoppers. </p> <p>The company also created an interactive quiz that offered product recommendations based on shoppers’ input. The personality-based quiz helped acquaint first-time visitors with the brand and steer them towards their first product. </p> <div><figure class="aligncenter is-resized"><img src="https://lh3.googleusercontent.com/q-8e248dqiB7BAnvMEyu5QRXKk8gHPgoKri90mLxh9wzen02FsAXR55Aj2XLiHUzOWMIH3Y1b1oB_rcXug4kCDmy2wkTc72eIMfZ7zGgSJ3H_XlueJ-Mn8-eTRS610nWiqBk6UeE" alt="Messenger ecommerce chatbot example" width="185" height="400"></figure></div> <p>Combining of the quiz and other lead generation tactics helped hideAWAY convert more visitors for a lower cost. In just six weeks, this campaign generated over $133,000 in revenue and 68,000+ subscribers across email, SMS, and Messenger channels. </p> <p><strong>Read more: </strong><a href="https://manychat.com/blog/hideaway-handmade/" target="_blank" rel="noreferrer noopener">How hideAWAY Handmade Used ManyChat to Generate Over $100K in One Month</a></p> <h3 class="wp-block-heading" id="2">Nikmit</h3> <p>Nikmit is a rapidly growing eCommerce marketplace in Macedonia. Like Amazon, it enables consumers to purchase a variety of items online, including apparel, electronics, kitchen supplies, and more. The brand used an eCommerce chatbot to help surface new products to shoppers and reach new audiences.</p> <p>To achieve this, the brand:</p> <ol class="wp-block-list"><li>Ran Facebook ads that opened Messenger after a user clicked on them</li><li>Used a chatbot to nurture and segment leads</li><li>Sent promotional <a href="https://manychat.com/blog/facebook-sponsored-messages/" target="_blank" rel="noreferrer noopener">sponsored messages</a> to contacts</li><li>Took payment for products inside Messenger</li></ol> <div><figure class="aligncenter is-resized"><img src="https://lh6.googleusercontent.com/b8B0H6oJX5pzMNlOvfoqHt4s-q81Yw7w9LHGZmlgwq5qPYGTGBBZ8EO5s4RCC4ittr6mv1sNF0KZsqj-2qloUC2yxb6OSQv9z9VQWTF-hlMRM12vbM1oNRObgFZp52E56aBZZ78P" alt="Nikmit ecommerce chatbot" width="540" height="503"></figure></div> <p>This eCommerce chatbot helped drive new sales for the retailer, resulting in:</p> <ul class="wp-block-list"><li>$24,000+ in additional revenue</li><li>A 20x return on ad spend</li><li>An estimated cost of $.09 per opened sponsored message</li></ul> <p><strong>Read more: </strong><a href="https://manychat.com/blog/nikmit/" target="_blank" rel="noreferrer noopener">How Nikmit Used ManyChat to Surface New Products and Drive $24,200 in Additional Sales</a></p> <h3 class="wp-block-heading" id="3">The Dream Workshop</h3> <p><a href="https://www.larepadesuenos.com/" target="_blank" rel="noreferrer noopener">The Dream Workshop </a>repairs and builds personalized beds for customers in Costa Rica. Unfortunately, the coronavirus pandemic forced them to close their retail store and move online. Led by Trilce Jiron, founder of <a href="https://www.tbs.marketing/" target="_blank" rel="noreferrer noopener">The Bot Shop (TBS) Marketing</a>, the company created an eCommerce chatbot to guide shoppers through the shopping experience. The bot displayed products, deals, and answered commonly asked questions to put customers at ease and encourage a sale.  </p> <div><figure class="aligncenter is-resized"><img src="https://lh3.googleusercontent.com/oDRNuFZtpmr1JNvOF3lUaL1QxNSC0SQ7AfGwl_jrT6167W9AD8TmRDBEVm0nULg_2Dt67dM9LFzFx7bnGM2gO3_tKo5Pw05qsYwDUN0I5H84MCsgt2_SLlQtSAipq536PTFaMmMw" alt="The Dream Workshop chatbot" width="800" height="472"></figure></div> <p>In a country where only 5% of sales happen online, The Dream Workshop’s eCommerce bot delivered:</p> <ul class="wp-block-list"><li>USD $43,800 in online sales</li><li>An incredible 438% return on ad spend</li></ul> <p><strong>Read more: </strong><a href="https://manychat.com/blog/the-dream-workshop/" target="_blank" rel="noreferrer noopener">How the Dream Workshop Shifted to Online Retail During COVID-19</a></p> <h3 class="wp-block-heading" id="4">Zinvo Watches</h3> <p><a href="https://zinvowatches.com/" target="_blank" rel="noreferrer noopener">Zinvo Watches</a> is a global timepiece maker and online retailer. The brand has sold over 245,000 watches in 130 countries, and its products reflect the modern lifestyle of stylish Millennials. Zinvo teamed up with Dillon Ceglio, founder of <a href="https://logicbot.io/" target="_blank" rel="noreferrer noopener">Logic Bot</a>, to build a <a href="https://manychat.com/blog/chatbot-funnel-case-study/" target="_blank" rel="noreferrer noopener">chatbot funnel</a> that drove more conversions for a lower cost. </p> <p>The team ran targeted Facebook ads to various customer segments. The bot would segment new leads based on their responses to a short quiz. It analyzed the shoppers’ answers and sent curated product offers to drive conversions and encourage sales. </p> <div><figure class="aligncenter is-resized"><img src="https://lh3.googleusercontent.com/nR82zvmYDLTaklXZHzhf7BqSGUy5Edwhv_Mgh9g4Zu5eo65xGIQNrG7gSTZNwbmhl8qMkBZD-Qs3tpzakUMcIAxxpUKeHv75HDqZ8mBz4h92XO8ctEdLlmJjB1CXXoGKpBqcGvyc" alt="Zinvo ecommerce chatbot" width="342" height="591"></figure></div> <p><strong>Read more: </strong><a href="https://manychat.com/blog/zinvo-watches/" target="_blank" rel="noreferrer noopener">How Zinvo Watches Uses Curated Offerings to Drive Conversions with ManyChat</a></p> <h2 class="wp-block-heading" id="17">Ecommerce chatbot use cases</h2> <p>Now that you’ve got a better understanding of how eCommerce chatbots can help supercharge your sales, let’s look at some core use cases:</p> <ul class="wp-block-list"><li><a href="#5">Collect contact information</a></li><li><a href="#6">Encourage sales with coupons</a></li><li><a href="#7">Welcome new customers</a></li><li><a href="#8">Start conversations from comments</a></li><li><a href="#9">Get to know customers with a quiz</a></li><li><a href="#10">Upsell and cross-sell products</a></li><li><a href="#11">Prevent shopping cart abandonment</a></li><li><a href="#12">Assist customers with finding products they need</a></li><li><a href="#13">Qualify leads from Facebook </a></li></ul> <h3 class="wp-block-heading" id="5">Collect contact information</h3> <p>Ecommerce chatbots make it easy to grow your customer list from your website, Instagram profile, Facebook ad, or anywhere else you might attach a bot. With ManyChat, you can even customize your flows and showcase your brand’s personality. Add images, emojis, customize user input fields, and quickly make adjustments, all from Flow Builder. </p> <script async src="https://fast.wistia.com/embed/medias/mn1neb67ca.jsonp"></script><script async src="https://fast.wistia.com/assets/external/E-v1.js"></script><div class="wistia_embed wistia_async_mn1neb67ca" style="height:539px;position:relative;width:300px"> </div> <h4 id="h-grow-your-ecommerce-business-with-manychat-start-free-today" class="text_center">Grow your eCommerce business with ManyChat. Start free today. </h4> <div> <div class="wp-block-button"><div class="m_x-auto m_y-xl width_fit"><a href="https://manychat.com/signup" class="p_y-s p_x-l inline-block caps b_rd-xl pointer button"><span class="flex flex_jcc text_center"><span data-text="SIGN UP FREE">SIGN UP FREE</span></span></a></div></div> </div> <h3 class="wp-block-heading" id="6">Encourage action with coupons</h3> <p>Did you know that the number of people using digital coupons is expected to hit <a href="https://www.statista.com/statistics/273226/number-of-adult-digital-coupon-users-in-the-us/" target="_blank" rel="noreferrer noopener">145.3 million</a> by the end of 2021?</p> <p>Using digital coupons is a great way to incentivize customers to return to your store and remember your brand when they need something.</p> <p>If you’re not convinced to start couponing yet, here are some additional stats to consider:</p> <ol class="wp-block-list"><li>A whopping <a href="https://www.valassis.com/landing-pages/coupon-intelligence-report-download" target="_blank" rel="noreferrer noopener">97% </a>of consumers look for deals when they shop</li><li>Almost one-third of shoppers prefer to get coupons on their smartphone</li><li>More than<a href="https://www.inmar.com/press-release/83-percent-of-shoppers-report-that-coupons-are-a-driver-for-changes-in-purchasing-behavior/" target="_blank" rel="noreferrer noopener"> 30%</a> of shoppers redeem coupons within 24 hours</li></ol> <p>All good reasons why you should include them in your chatbot sales strategy!</p> <p>Here’s an example of how you can use quizzes and coupons together to drive sales: </p> <script async src="https://fast.wistia.com/embed/medias/6unsobj6vh.jsonp"></script><script async src="https://fast.wistia.com/assets/external/E-v1.js"></script><div class="wistia_embed wistia_async_6unsobj6vh" style="height:533px;position:relative;width:300px"><div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%"><img src="https://fast.wistia.com/embed/medias/6unsobj6vh/swatch" style="filter:blur(5px);height:100%;object-fit:contain;width:100%" alt></div></div> <h3 class="wp-block-heading" id="7">Welcome new customers</h3> <p>A full <a href="https://www.shopify.com/enterprise/ecommerce-fashion-industry" target="_blank" rel="noreferrer noopener">75%</a> of consumers prefer brands that personalize messaging, offers, and experiences.</p> <p>That’s not to say a generic message will be unappreciated, however. Why not thank new customers for making a purchase? In doing so, you’ll make them feel valued and welcomed.</p> <p>You’ve already overcome the hard part and sold your product the first time. The only thing left to do is turn them into a repeat customer.</p> <p>In a time where relevance and personalization drive the consumer experience—even when it comes from a chatbot—it seems obvious that saying “thank you” or sending a special message to your customers is a no-brainer.</p> <h3 class="wp-block-heading" id="8">Start conversations from comments</h3> <p>Uses leave over<a href="https://www.forbes.com/sites/kathleenchaykowski/2015/12/08/facebook-business-pages-climb-to-50-million-with-new-messaging-tools/#f949e9b6991c" target="_blank" rel="noreferrer noopener"> 5 billion comments</a> on Facebook Pages every month, and those who comment on a business Page expect a response in <a href="https://clutch.co/pr-firms/resources/how-social-media-transforming-pr-consumer-business-relationship" target="_blank" rel="noreferrer noopener">under 24 hours</a>.</p> <p>There’s a <em>lot</em> of competition for all the active and engaged users on Facebook. Even if a user expects a response within 24 hours, why not talk with them right away, before a competitor can scoop them up?</p> <script async src="https://fast.wistia.com/embed/medias/zw3w74csk0.jsonp"></script><script async src="https://fast.wistia.com/assets/external/E-v1.js"></script><div class="wistia_embed wistia_async_zw3w74csk0" style="height:593px;position:relative;width:300px"><div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%"><img src="https://fast.wistia.com/embed/medias/zw3w74csk0/swatch" style="filter:blur(5px);height:100%;object-fit:contain;width:100%" alt></div></div> <p>Start by identifying the context of the comment. You want to write different messaging sequences for a comment on a paid compared to an organic post.</p> <p>Once you have a user engaged with your bot, give them something that qualifies them as a lead.</p> <p>You can offer a coupon, a quiz to reveal their style, or recommend products based on what they commented on.</p> <p>You can continue to build a relationship with your customers over time. As you learn more about them, show them more personalized products, blog posts, and more, depending on what they share with you.</p> <h3 class="wp-block-heading" id="9">Get to know customers with a quiz</h3> <p>Quizzes went from fad to fab real quick, becoming one of the most beloved and shared interactive pieces of content on the web.</p> <p>You might already know that. But if not, we’ll list a few top benefits of hosting quizzes right here.</p> <ol class="wp-block-list"><li>Quizzes are the most engaging type of content. Why? Because<a href="http://healthland.time.com/2012/05/08/why-we-overshare-the-brain-likes-it/" target="_blank" rel="noreferrer noopener"> people like to talk about themselves</a>.</li><li>Customers automatically become subscribers when they take a quiz.</li><li>They effortlessly deliver personalized content and messaging.</li></ol> <p>Another great thing about quizzes is that they can be quirky and unique to your brand. For example, you can ask customers what they put in their coffee. Or what type of yoga pose they are.</p> <div><figure class="aligncenter is-resized"><img src="https://lh3.googleusercontent.com/Zy5FyqHAACOi8oGK_Wqz-Tb83xXgz5cCBQxpvbj0ea_CameI9hPWUd9ybqY5v7Vq4udtXuGj9biiWFc2etua1REvWI9j8t6LFm3EqOSKBiiKT-AigtUY7RzqFsumZcDkiJUMb35a" alt="Increase eCommerce Sales with a Messenger Bot Quiz" width="600" height="600"></figure></div> <p>Use their answers to send them specific content, curated offerings, and relevant promotions. </p> <h3 class="wp-block-heading" id="10">Upsell and cross-sell</h3> <p>Upsells and cross-sells are responsible for<a href="https://vwo.com/blog/use-upsell-cross-sell/" target="_blank" rel="noreferrer noopener"> between 10-30% of eCommerce revenues</a> for several reasons.</p> <p>For one thing, they’re similar or relevant to products your customers have already purchased. Plus, if you serve it up to them, customers don’t have to search for a product they may need. Sometimes convenience is what makes the sale!</p> <p>Both upselling and cross-selling are at the core of customer retention.</p> <p>Why?<a href="http://www.convinceandconvert.com/digital-marketing/the-art-of-the-upsell/" target="_blank" rel="noreferrer noopener"> Convince and Convert</a>, a global customer acquisition and retention firm, shares:</p> <p><em>Cross-selling accessories and the like can only take you so far, but by showing clients similar but more expensive options, it’s easier to persuade them to upgrade to a service they’re already satisfied with to something even better.</em></p> <p>Facebook chatbots can send highly personalized product recommendations by leveraging all the intel you’ve gathered about your customers. This data includes quiz answers, conversations, and other interactions, along with actions like purchase history and engagement.</p> <h3 class="wp-block-heading" id="11">Prevent shopping cart abandonment</h3> <p>This may come as a bit of a shock, but did you know that<a href="https://blog.salecycle.com/featured/infographic-the-remarketing-report-q2-2018/" target="_blank" rel="noreferrer noopener"> 75.4%</a> of shoppers worldwide abandon their carts without a second thought?</p> <p>For eCommerce stores, every abandoned cart is a missed opportunity to generate a sale.</p> <p>For example, say you have 50,000 monthly visitors to your site, your average transaction is $40, and your conversion rate is 1% (around 500 customers).</p> <p>If you increase your conversion rate by a mere .25%, you could earn an extra $5,000 per month—or <em>$60,000 per year</em>.</p> <p>Now imagine this change is facilitated by your chatbot, with no effort on your part.</p> <p>One<a href="https://blog.recart.com/2017/08/29/send-abandoned-cart-facebook-messages-straight-shopify-store/" target="_blank" rel="noreferrer noopener"> study found that</a> abandoned cart reminders sent by Messenger recover 13%-20% of lost sales and generate 4–10x more revenue than email. These are numbers you should take advantage of.</p> <p>Overall, Messenger cart abandonment messages:</p> <ol class="wp-block-list"><li><strong>Enjoy higher open rates</strong> than email messages.</li><li><strong>Get more people to click</strong> without leaving Messenger.</li><li><strong>Offer customers a personal way of communicating</strong> with your brand. Plus, maybe you can find out why they abandoned the cart and hopefully reverse their decision.</li><li><strong>Always get delivered,</strong> thanks to the lack of spam or promotion folders. Chatbot messages go straight to Messenger and customers typically see all of them.</li></ol> <script async src="https://fast.wistia.com/embed/medias/352msck5ls.jsonp"></script><script async src="https://fast.wistia.com/assets/external/E-v1.js"></script><div class="wistia_embed wistia_async_352msck5ls" style="height:539px;position:relative;width:300px"> </div> <p>Don’t stop with just Messenger. With ManyChat, you can also <a href="https://manychat.com/blog/abandoned-cart/#:~:text=cart%20abandonment%20rate-,What%20is%20an%20abandoned%20cart%20SMS%3F,email%20also%20apply%20to%20SMS." target="_blank" rel="noreferrer noopener">reduce cart abandonment with SMS</a> and email, all from one dashboard.  </p> <h3 class="wp-block-heading" id="12">Assist customers with live chat</h3> <p>Why not turn your shopping chatbot into a tour guide for your online store?</p> <p>Customers don’t always know where to find the information they need, which gives you the perfect opening to strike up a conversation when they need help. It’s an easy way to drive sales you might otherwise miss out on.</p> <p>A full<a href="https://www.forbes.com/sites/jiawertz/2017/08/18/exceptional-customer-service-is-key-to-e-commerce-growth/#552582a73dc6" target="_blank" rel="noreferrer noopener"> 83%</a> of digital shoppers need help completing an order, and most expect help in minutes. And if they can’t get help, where do you think they’ll go?</p> <p>Yup, straight to your competitors—diminishing hard-won brand loyalty and customer lifetime value you’ve built up until this point.</p> <p>By offering a live chat option (whether you’re explaining product benefits or answering concerns), you can give customers the information they need right away. This immediate help is bound to help boost sales and drive customer loyalty (for being proactive in assisting them).</p> <p>With ManyChat, you can add our Live Chat to your site through our <a href="https://support.manychat.com/support/solutions/articles/36000088362-customer-chat-growth-tool" target="_blank" rel="noreferrer noopener">Customer Chat widget</a> or SMS.  </p> <script async src="https://fast.wistia.com/embed/medias/8521avo7go.jsonp"></script><script async src="https://fast.wistia.com/assets/external/E-v1.js"></script><div class="wistia_embed wistia_async_8521avo7go" style="height:626px;position:relative;width:300px"><div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%"><img src="https://fast.wistia.com/embed/medias/8521avo7go/swatch" style="filter:blur(5px);height:100%;object-fit:contain;width:100%" alt></div></div> <h3 class="wp-block-heading" id="13">Qualify leads from Facebook ads</h3> <p>Ecommerce chatbots not only help generate new leads but can also qualify them in Messenger or SMS. People can simply chat with your bot and answer predefined questions. With just a few taps, they’ll get the information they need, and you get a qualified lead for your business. </p> <script async src="https://fast.wistia.com/embed/medias/n0hobbztfe.jsonp"></script><script async src="https://fast.wistia.com/assets/external/E-v1.js"></script><div class="wistia_embed wistia_async_n0hobbztfe" style="height:313px;position:relative;width:300px"><div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%"><img src="https://fast.wistia.com/embed/medias/n0hobbztfe/swatch" style="filter:blur(5px);height:100%;object-fit:contain;width:100%" alt></div></div> <h2 class="wp-block-heading" id="18">Ecommerce chatbot templates</h2> <p>Whether you’re selling pet supplies online or are a budding jewelry designer with dreams of a online business, ManyChat has endless eCommerce chatbot templates to help you sell online. Start by signing up for a free ManyChat account, then choose from a selection of use cases including:</p> <ul class="wp-block-list"><li>Welcoming new customers</li><li>Automated customer support</li><li>Collecting contact information </li><li>Nurturing customers with product offers</li></ul> <div><figure class="aligncenter is-resized"><img src="https://lh5.googleusercontent.com/u0n37a4mBXqRGkAztSNwR1QVIrEyu_Ap22P4OEhrmzQOEH-ytVHGswXHOMowzJ-JJpADlL68wEfH6iSsNyZ6W9fnji3NuTCoHdyj1QOjM1saxF_ChfKkslyq1l0vqbzxFc3yeMy2" alt="ManyChat ecommerce chatbot templates" width="389" height="400"></figure></div> <p>Each template is customizable. You can use our workflow builder to shape your templates by adding images, emojis, and other branded assets. You can even supplement your eCommerce chatbot with apps from the <a href="https://apps.manychat.com/" target="_blank" rel="noreferrer noopener">ManyChat App Store</a> to help with SMS marketing, email marketing, Amazon sales, and more. </p> <h2 class="wp-block-heading" id="19">Create your eCommerce bot today</h2> <p>There’s no doubt that having an eCommerce chatbot isn’t just a “nice to have” anymore. As we head into 2021, online businesses need automation that will meet their business goals, whether it’s lead generation, customer service, sales, or retention. </p> <p><a href="https://manychat.com/blog/chatbot-for-ecommerce/" target="_blank" rel="noreferrer noopener">Start building your eCommerce chatbot</a> today with ManyChat to take advantage of this opportunity. It’ll bump your marketing efforts to the next level and drive revenue for your business in no time.</p> <h4 id="h-want-to-grow-your-ecommerce-business-start-with-manychat-free-today" class="text_center">Want to grow your eCommerce business? Start with ManyChat free today. </h4> <div> <div class="wp-block-button"><div class="m_x-auto m_y-xl width_fit"><a href="https://manychat.com/signup" class="p_y-s p_x-l inline-block caps b_rd-xl pointer button"><span class="flex flex_jcc text_center"><span data-text="SIGN UP FREE">SIGN UP FREE</span></span></a></div></div> </div> </div></section><section class="w w_l tn-m_y-xl p_b-xl howto-tags trigger"><div class="flex flex_jcc"><div class="flex-item flex-item_8"><hr/><div class="caps text_center m_t-m m_b-s">Originally published: Mar 1, 2021, 9:00 AM, Updated: Mar 18, 2021, 9:38 PM</div></div></div></section><section class="m_b-xxl w w_l flex flex_jcc trigger"><div class="flex-item_8 flex flex_aifs sm-flex_aic"><img alt="Michael Keenan Avatar" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="m_r-l b_rd-100" style="color:transparent;object-fit:contain" srcSet="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=128&q=75 1x, /blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=256&q=75 2x" src="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=256&q=75"/><div><h3>Michael Keenan</h3><p class="rich_text small">Michael is a SaaS Marketer and SEO living in Guadalajara, Mexico. Through storytelling and data-driven content, his focus is providing valuable insight and advice on issues that prospects and customers care most about. He’s inspired by learning people’s stories, climbing mountains, and traveling with his partner and Xoloitzcuintli.</p></div></div></section></div></main><footer class="Footer_footer__SqwoT p_t-l tn-p_t-xl text_white bg_black"><div class="w w_m m_b-s tn-m_b-0"><div class="grid grid_5 grid_gap"><div class="relative flex Footer_logo___gJUM"><a href="https://manychat.com/" class="width"><img src="/blog/_next/static/media/logo-white.93c1c234.svg" class="block width" alt="Manychat logo" loading="lazy"/></a></div><div><div class="m_b-xs p_x-xs text_dark-grey caps">Manychat</div><ul class="m_y-xs Footer_links__JCb_o"><li><a href="https://manychat.com/about" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">About</a></li><li><a href="https://careers.manychat.com/" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Careers</a></li><li><a href="https://manychat.com/security" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Privacy & Security</a></li></ul></div><div><div class="m_b-xs p_x-xs text_dark-grey caps">Agencies</div><ul class="m_y-xs Footer_links__JCb_o"><li><a href="https://manychat.com/agency/listing/" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Hire an Agency</a></li><li><a href="https://manychat.com/affiliate/" rel="" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Join the Affiliate Program</a></li></ul></div><div><div class="m_b-xs p_x-xs text_dark-grey caps">Product</div><ul class="m_y-xs Footer_links__JCb_o"><li><a href="https://manychat.com/product/messenger-marketing" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Messenger</a></li><li><a href="https://manychat.com/product/instagram" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Instagram</a></li><li><a href="https://manychat.com/product/ai/" target="_self" rel="" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Manychat AI</a></li><li><a href="https://manychat.com/sms-marketing" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">SMS Marketing</a></li><li><a href="https://manychat.com/integrations" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Integrations</a></li><li><a href="https://manychat.com/meet-chatmarketing-for-ecommerce" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">For eCommerce</a></li><li><a href="https://community.manychat.com/product-updates" rel="noopener noreferrer" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Changelog</a></li><li><a href="https://manychat.com/pricing" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Pricing</a></li></ul></div><div><div class="m_b-xs p_x-xs text_dark-grey caps">Resources</div><ul class="m_y-xs Footer_links__JCb_o"><li><a href="https://status.manychat.com/" rel="noopener noreferrer" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Status Page</a></li><li><a href="https://help.manychat.com/" rel="noopener noreferrer" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Help Center</a></li><li><a href="https://community.manychat.com/" rel="noopener noreferrer" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Community</a></li><li><a href="https://manychat.com/resources/video-course" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Video Course</a></li><li><a href="https://manychat.com/resources/how-to" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">How To</a></li><li><a href="https://manychat.com/blog/" rel="" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Blog</a></li><li><a href="https://manychat.com#" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Privacy Settings</a></li></ul></div></div></div><div class="p_y-l tn-p_y-xl text_white bg_black flex flex_fww grid_gap flex_fdc tn-flex_fdr flex_c text_s"><div class="caps">©2024, Manychat, Inc.</div><a href="https://manychat.com/legal/privacy" target="_blank" rel="noreferrer nofollow" class="caps tn-m_l-xs underline_link">Privacy Policy</a><a href="https://manychat.com/legal/tos" target="_blank" rel="noreferrer nofollow" class="caps tn-m_l-xs underline_link">Terms of Service</a></div></footer></div><script type="text/javascript"> window.dataLayer = window.dataLayer || []; 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an online store is not easy.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eConsidering\u003ca href=\"https://www.shopify.com/enterprise/global-ecommerce-statistics\"\u003e \u003c/a\u003eonline retail sales are expected to reach\u003ca href=\"https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e \u0026#x24;6.5 trillion\u003c/a\u003e worldwide by 2023, the competition is more fierce than ever.\u003c/p\u003e\n\n\n\n\u003cp\u003eIf you\u0026#x2019;re like many eCommerce businesses, you want to separate yourself from the pack and find ways to be more efficient and productive.\u003c/p\u003e\n\n\n\n\u003cp\u003eProblem is, your to-do list keeps growing\u0026#x2026;\u003c/p\u003e\n\n\n\n\u003col class=\"wp-block-list\"\u003e\u003cli\u003eSend that abandoned cart message\u003c/li\u003e\u003cli\u003eJump into chat to answer a customer\u0026#x2019;s product question\u003c/li\u003e\u003cli\u003eBroadcast that coupon\u003c/li\u003e\u003cli\u003eOptimize your product pages\u003c/li\u003e\u003cli\u003eA million other tasks that crop up\u003c/li\u003e\u003c/ol\u003e\n\n\n\n\u003cp\u003eIf only your sales were ballooning along with that list!\u003c/p\u003e\n\n\n\n\u003cp\u003eWhat if there was an easier way to drive more eCommerce sales with less manual work?\u003c/p\u003e\n\n\n\n\u003cp\u003eSpoiler alert: There is.\u003c/p\u003e\n\n\n\n\u003cp\u003eMeet your new best friend: a chatbot. An eCommerce chatbot can help turn your online store into an interactive salesperson. One who helps with customer support, qualifies leads, and generates sales 24/7 (no overtime pay required).\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eIf you want to break away from the pack and increase online sales fast, here\u0026#x2019;s everything you need to know about eCommerce chatbots.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cdiv\u003e\n\u003ch4 class=\"wp-block-heading\" id=\"h-table-of-contents\"\u003eTable of contents:\u003c/h4\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\u003cli\u003e\u003ca href=\"#15\"\u003eAre chatbots successful?\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#16\"\u003eBest eCommerce chatbot examples\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#17\"\u003eEcommerce chatbot use cases\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#18\"\u003eEcommerce chatbot templates\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#19\"\u003eBuild your eCommerce chatbot today\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\n\u003c/div\u003e\u003c/div\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"15\"\u003eAre chatbots successful?\u003c/h2\u003e\n\n\n\n\u003cp\u003eIn a word, yes. \u003ca href=\"https://manychat.com/blog/chatbot/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eChatbots\u003c/a\u003e are becoming the most popular way to digitally communicate with customers around the world.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\u003cli\u003eThe global chatbot market will be worth \u003ca href=\"https://www.marketsandmarkets.com/PressReleases/smart-advisor.asp\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e\u0026#x24;9.4 billion\u003c/a\u003e by 2024. Key factors behind this growth include consumer demands for self-service and 24/7 customer support, but at a cost any business can afford.\u0026#xa0;\u003c/li\u003e\u003cli\u003eBy 2023, over \u003ca href=\"https://www.juniperresearch.com/press/press-releases/chatbots-to-deliver-11bn-cost-savings-2023\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e70%\u003c/a\u003e of chatbots will be retail-based.\u0026#xa0;\u003c/li\u003e\u003cli\u003eApproximately \u003ca href=\"https://www.capgemini.com/wp-content/uploads/2019/09/Infographic_Conversational-Interfaces_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e74%\u003c/a\u003e of consumers say they use chatbots (otherwise known as conversational assistants) to research or buy products and services.\u003c/li\u003e\u003cli\u003e\u003ca href=\"https://www.accenture.com/_acnmedia/pdf-77/accenture-research-conversational-ai-platforms.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e57%\u003c/a\u003e of businesses say conversational bots can deliver high ROI for minimal effort.\u0026#xa0;\u003c/li\u003e\u003cli\u003eAlmost \u003ca href=\"https://research.hubspot.com/reports/artificial-intelligence-is-here\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e50%\u003c/a\u003e of shoppers are open to buying items from a bot.\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cp\u003eChatbots also make it easier to improve sales by:\u003c/p\u003e\n\n\n\n\u003col class=\"wp-block-list\"\u003e\u003cli\u003eChatting with customers to aid buying decisions\u003c/li\u003e\u003cli\u003eDecreasing abandoned carts\u003c/li\u003e\u003cli\u003eSending personalized broadcast messages\u003c/li\u003e\u003cli\u003eDriving more repeat orders\u003c/li\u003e\u003cli\u003eWinning back customers\u003c/li\u003e\u003c/ol\u003e\n\n\n\n\u003cp\u003eThey also give you the tools to make your store more successful. When you employ the tactics discussed in this article, you\u0026#x2019;ll be able to enjoy lower customer acquisition costs, higher repurchase rates, and healthier margins for your store.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"16\"\u003eBest eCommerce chatbot examples\u003c/h2\u003e\n\n\n\n\u003cp\u003eLet\u0026#x2019;s look at the top eCommerce \u003ca href=\"https://manychat.com/blog/chatbot-examples/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003echatbot examples\u003c/a\u003e to understand how these assistants work:\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\u003cli\u003e\u003ca href=\"#1\"\u003ehideAWAY Handmade\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#2\"\u003eNikmit\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#3\"\u003eThe Dream Workshop\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#4\"\u003eZinvo Watches\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"1\"\u003ehideAWAY Handmade\u003c/h3\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://www.hideaway.online/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehideAWAY Handmade \u003c/a\u003eis an Australian online retailer that sells a signature range of handcrafted body products. The brand uses a Facebook Messenger chatbot to acquire new leads, collect contact information, and create fun experiences that drive sales.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eAlong with Stephen Bradeen, founder of chatbot marketing agency \u003ca href=\"https://www.chatblender.com/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eChat Blender\u003c/a\u003e, hideAway Handmade built an eCommerce chatbot around fitness influencer \u003ca href=\"https://www.ashybines.com/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eAshy Bines\u003c/a\u003e. The brand adopted her tone of voice and personality for its chatbot to create a more human-like experience for shoppers.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eThe company also created an interactive quiz that offered product recommendations based on shoppers\u0026#x2019; input. The personality-based quiz helped acquaint first-time visitors with the brand and steer them towards their first product.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter is-resized\"\u003e\u003cimg src=\"https://lh3.googleusercontent.com/q-8e248dqiB7BAnvMEyu5QRXKk8gHPgoKri90mLxh9wzen02FsAXR55Aj2XLiHUzOWMIH3Y1b1oB_rcXug4kCDmy2wkTc72eIMfZ7zGgSJ3H_XlueJ-Mn8-eTRS610nWiqBk6UeE\" alt=\"Messenger ecommerce chatbot example\" width=\"185\" height=\"400\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003eCombining of the quiz and other lead generation tactics helped hideAWAY convert more visitors for a lower cost. In just six weeks, this campaign generated over \u0026#x24;133,000 in revenue and 68,000+ subscribers across email, SMS, and Messenger channels.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003e\u003ca href=\"https://manychat.com/blog/hideaway-handmade/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHow hideAWAY Handmade Used ManyChat to Generate Over \u0026#x24;100K in One Month\u003c/a\u003e\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"2\"\u003eNikmit\u003c/h3\u003e\n\n\n\n\u003cp\u003eNikmit is a rapidly growing eCommerce marketplace in Macedonia. Like Amazon, it enables consumers to purchase a variety of items online, including apparel, electronics, kitchen supplies, and more. The brand used an eCommerce chatbot to help surface new products to shoppers and reach new audiences.\u003c/p\u003e\n\n\n\n\u003cp\u003eTo achieve this, the brand:\u003c/p\u003e\n\n\n\n\u003col class=\"wp-block-list\"\u003e\u003cli\u003eRan Facebook ads that opened Messenger after a user clicked on them\u003c/li\u003e\u003cli\u003eUsed a chatbot to nurture and segment leads\u003c/li\u003e\u003cli\u003eSent promotional \u003ca href=\"https://manychat.com/blog/facebook-sponsored-messages/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003esponsored messages\u003c/a\u003e to contacts\u003c/li\u003e\u003cli\u003eTook payment for products inside Messenger\u003c/li\u003e\u003c/ol\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter is-resized\"\u003e\u003cimg src=\"https://lh6.googleusercontent.com/b8B0H6oJX5pzMNlOvfoqHt4s-q81Yw7w9LHGZmlgwq5qPYGTGBBZ8EO5s4RCC4ittr6mv1sNF0KZsqj-2qloUC2yxb6OSQv9z9VQWTF-hlMRM12vbM1oNRObgFZp52E56aBZZ78P\" alt=\"Nikmit ecommerce chatbot\" width=\"540\" height=\"503\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003eThis eCommerce chatbot helped drive new sales for the retailer, resulting in:\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\u003cli\u003e\u0026#x24;24,000+ in additional revenue\u003c/li\u003e\u003cli\u003eA 20x return on ad spend\u003c/li\u003e\u003cli\u003eAn estimated cost of \u0026#x24;.09 per opened sponsored message\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003e\u003ca href=\"https://manychat.com/blog/nikmit/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHow Nikmit Used ManyChat to Surface New Products and Drive \u0026#x24;24,200 in Additional Sales\u003c/a\u003e\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"3\"\u003eThe Dream Workshop\u003c/h3\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://www.larepadesuenos.com/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eThe Dream Workshop \u003c/a\u003erepairs and builds personalized beds for customers in Costa Rica. Unfortunately, the coronavirus pandemic forced them to close their retail store and move online. Led by Trilce Jiron, founder of \u003ca href=\"https://www.tbs.marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eThe Bot Shop (TBS) Marketing\u003c/a\u003e, the company created an eCommerce chatbot to guide shoppers through the shopping experience. The bot displayed products, deals, and answered commonly asked questions to put customers at ease and encourage a sale.\u0026#xa0;\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter is-resized\"\u003e\u003cimg src=\"https://lh3.googleusercontent.com/oDRNuFZtpmr1JNvOF3lUaL1QxNSC0SQ7AfGwl_jrT6167W9AD8TmRDBEVm0nULg_2Dt67dM9LFzFx7bnGM2gO3_tKo5Pw05qsYwDUN0I5H84MCsgt2_SLlQtSAipq536PTFaMmMw\" alt=\"The Dream Workshop chatbot\" width=\"800\" height=\"472\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003eIn a country where only 5% of sales happen online, The Dream Workshop\u0026#x2019;s eCommerce bot delivered:\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\u003cli\u003eUSD \u0026#x24;43,800 in online sales\u003c/li\u003e\u003cli\u003eAn incredible 438% return on ad spend\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003e\u003ca href=\"https://manychat.com/blog/the-dream-workshop/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHow the Dream Workshop Shifted to Online Retail During COVID-19\u003c/a\u003e\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"4\"\u003eZinvo Watches\u003c/h3\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://zinvowatches.com/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eZinvo Watches\u003c/a\u003e is a global timepiece maker and online retailer. The brand has sold over 245,000 watches in 130 countries, and its products reflect the modern lifestyle of stylish Millennials. Zinvo teamed up with Dillon Ceglio, founder of \u003ca href=\"https://logicbot.io/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eLogic Bot\u003c/a\u003e, to build a \u003ca href=\"https://manychat.com/blog/chatbot-funnel-case-study/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003echatbot funnel\u003c/a\u003e that drove more conversions for a lower cost.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eThe team ran targeted Facebook ads to various customer segments. The bot would segment new leads based on their responses to a short quiz. It analyzed the shoppers\u0026#x2019; answers and sent curated product offers to drive conversions and encourage sales.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter is-resized\"\u003e\u003cimg src=\"https://lh3.googleusercontent.com/nR82zvmYDLTaklXZHzhf7BqSGUy5Edwhv_Mgh9g4Zu5eo65xGIQNrG7gSTZNwbmhl8qMkBZD-Qs3tpzakUMcIAxxpUKeHv75HDqZ8mBz4h92XO8ctEdLlmJjB1CXXoGKpBqcGvyc\" alt=\"Zinvo ecommerce chatbot\" width=\"342\" height=\"591\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003e\u003ca href=\"https://manychat.com/blog/zinvo-watches/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHow Zinvo Watches Uses Curated Offerings to Drive Conversions with ManyChat\u003c/a\u003e\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"17\"\u003eEcommerce chatbot use cases\u003c/h2\u003e\n\n\n\n\u003cp\u003eNow that you\u0026#x2019;ve got a better understanding of how eCommerce chatbots can help supercharge your sales, let\u0026#x2019;s look at some core use cases:\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\u003cli\u003e\u003ca href=\"#5\"\u003eCollect contact information\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#6\"\u003eEncourage sales with coupons\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#7\"\u003eWelcome new customers\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#8\"\u003eStart conversations from comments\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#9\"\u003eGet to know customers with a quiz\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#10\"\u003eUpsell and cross-sell products\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#11\"\u003ePrevent shopping cart abandonment\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#12\"\u003eAssist customers with finding products they need\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#13\"\u003eQualify leads from Facebook\u0026#xa0;\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"5\"\u003eCollect contact information\u003c/h3\u003e\n\n\n\n\u003cp\u003eEcommerce chatbots make it easy to grow your customer list from your website, Instagram profile, Facebook ad, or anywhere else you might attach a bot. With ManyChat, you can even customize your flows and showcase your brand\u0026#x2019;s personality. Add images, emojis, customize user input fields, and quickly make adjustments, all from Flow Builder.\u0026#xa0;\u003c/p\u003e\n\n\n\n\n\u003cscript async src=\"https://fast.wistia.com/embed/medias/mn1neb67ca.jsonp\"\u003e\u003c/script\u003e\u003cscript async src=\"https://fast.wistia.com/assets/external/E-v1.js\"\u003e\u003c/script\u003e\u003cdiv class=\"wistia_embed wistia_async_mn1neb67ca\" style=\"height:539px;position:relative;width:300px\"\u003e\u0026#xa0;\u003c/div\u003e\n\n\n\n\n\u003ch4 id=\"h-grow-your-ecommerce-business-with-manychat-start-free-today\" class=\"text_center\"\u003eGrow your eCommerce business with ManyChat. Start free today. \u003c/h4\u003e\n\n\n\n\u003cdiv\u003e\n\u003cdiv class=\"wp-block-button\"\u003e\u003cdiv class=\"m_x-auto m_y-xl width_fit\"\u003e\u003ca href=\"https://manychat.com/signup\" class=\"p_y-s p_x-l inline-block caps b_rd-xl pointer button\"\u003e\u003cspan class=\"flex flex_jcc text_center\"\u003e\u003cspan data-text=\"SIGN UP FREE\"\u003eSIGN UP FREE\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"6\"\u003eEncourage action with coupons\u003c/h3\u003e\n\n\n\n\u003cp\u003eDid you know that the number of people using digital coupons is expected to hit \u003ca href=\"https://www.statista.com/statistics/273226/number-of-adult-digital-coupon-users-in-the-us/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e145.3 million\u003c/a\u003e by the end of 2021?\u003c/p\u003e\n\n\n\n\u003cp\u003eUsing digital coupons is a great way to incentivize customers to return to your store and remember your brand when they need something.\u003c/p\u003e\n\n\n\n\u003cp\u003eIf you\u0026#x2019;re not convinced to start couponing yet, here are some additional stats to consider:\u003c/p\u003e\n\n\n\n\u003col class=\"wp-block-list\"\u003e\u003cli\u003eA whopping \u003ca href=\"https://www.valassis.com/landing-pages/coupon-intelligence-report-download\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e97% \u003c/a\u003eof consumers look for deals when they shop\u003c/li\u003e\u003cli\u003eAlmost one-third of shoppers prefer to get coupons on their smartphone\u003c/li\u003e\u003cli\u003eMore than\u003ca href=\"https://www.inmar.com/press-release/83-percent-of-shoppers-report-that-coupons-are-a-driver-for-changes-in-purchasing-behavior/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e 30%\u003c/a\u003e of shoppers redeem coupons within 24 hours\u003c/li\u003e\u003c/ol\u003e\n\n\n\n\u003cp\u003eAll good reasons why you should include them in your chatbot sales strategy!\u003c/p\u003e\n\n\n\n\u003cp\u003eHere\u0026#x2019;s an example of how you can use quizzes and coupons together to drive sales:\u0026#xa0;\u003c/p\u003e\n\n\n\n\n\u003cscript async src=\"https://fast.wistia.com/embed/medias/6unsobj6vh.jsonp\"\u003e\u003c/script\u003e\u003cscript async src=\"https://fast.wistia.com/assets/external/E-v1.js\"\u003e\u003c/script\u003e\u003cdiv class=\"wistia_embed wistia_async_6unsobj6vh\" style=\"height:533px;position:relative;width:300px\"\u003e\u003cdiv class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%\"\u003e\u003cimg src=\"https://fast.wistia.com/embed/medias/6unsobj6vh/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%\" alt\u003e\u003c/div\u003e\u003c/div\u003e\n\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"7\"\u003eWelcome new customers\u003c/h3\u003e\n\n\n\n\u003cp\u003eA full \u003ca href=\"https://www.shopify.com/enterprise/ecommerce-fashion-industry\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e75%\u003c/a\u003e of consumers prefer brands that personalize messaging, offers, and experiences.\u003c/p\u003e\n\n\n\n\u003cp\u003eThat\u0026#x2019;s not to say a generic message will be unappreciated, however. Why not thank new customers for making a purchase? In doing so, you\u0026#x2019;ll make them feel valued and welcomed.\u003c/p\u003e\n\n\n\n\u003cp\u003eYou\u0026#x2019;ve already overcome the hard part and sold your product the first time. The only thing left to do is turn them into a repeat customer.\u003c/p\u003e\n\n\n\n\u003cp\u003eIn a time where relevance and personalization drive the consumer experience\u0026#x2014;even when it comes from a chatbot\u0026#x2014;it seems obvious that saying \u0026#x201c;thank you\u0026#x201d; or sending a special message to your customers is a no-brainer.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"8\"\u003eStart conversations from comments\u003c/h3\u003e\n\n\n\n\u003cp\u003eUses leave over\u003ca href=\"https://www.forbes.com/sites/kathleenchaykowski/2015/12/08/facebook-business-pages-climb-to-50-million-with-new-messaging-tools/#f949e9b6991c\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e 5 billion comments\u003c/a\u003e on Facebook Pages every month, and those who comment on a business Page expect a response in \u003ca href=\"https://clutch.co/pr-firms/resources/how-social-media-transforming-pr-consumer-business-relationship\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eunder 24 hours\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\u003cp\u003eThere\u0026#x2019;s a \u003cem\u003elot\u003c/em\u003e of competition for all the active and engaged users on Facebook. Even if a user expects a response within 24 hours, why not talk with them right away, before a competitor can scoop them up?\u003c/p\u003e\n\n\n\n\n\u003cscript async src=\"https://fast.wistia.com/embed/medias/zw3w74csk0.jsonp\"\u003e\u003c/script\u003e\u003cscript async src=\"https://fast.wistia.com/assets/external/E-v1.js\"\u003e\u003c/script\u003e\u003cdiv class=\"wistia_embed wistia_async_zw3w74csk0\" style=\"height:593px;position:relative;width:300px\"\u003e\u003cdiv class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%\"\u003e\u003cimg src=\"https://fast.wistia.com/embed/medias/zw3w74csk0/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%\" alt\u003e\u003c/div\u003e\u003c/div\u003e\n\n\n\n\n\u003cp\u003eStart by identifying the context of the comment. You want to write different messaging sequences for a comment on a paid compared to an organic post.\u003c/p\u003e\n\n\n\n\u003cp\u003eOnce you have a user engaged with your bot, give them something that qualifies them as a lead.\u003c/p\u003e\n\n\n\n\u003cp\u003eYou can offer a coupon, a quiz to reveal their style, or recommend products based on what they commented on.\u003c/p\u003e\n\n\n\n\u003cp\u003eYou can continue to build a relationship with your customers over time. As you learn more about them, show them more personalized products, blog posts, and more, depending on what they share with you.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"9\"\u003eGet to know customers with a quiz\u003c/h3\u003e\n\n\n\n\u003cp\u003eQuizzes went from fad to fab real quick, becoming one of the most beloved and shared interactive pieces of content on the web.\u003c/p\u003e\n\n\n\n\u003cp\u003eYou might already know that. But if not, we\u0026#x2019;ll list a few top benefits of hosting quizzes right here.\u003c/p\u003e\n\n\n\n\u003col class=\"wp-block-list\"\u003e\u003cli\u003eQuizzes are the most engaging type of content. Why? Because\u003ca href=\"http://healthland.time.com/2012/05/08/why-we-overshare-the-brain-likes-it/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e people like to talk about themselves\u003c/a\u003e.\u003c/li\u003e\u003cli\u003eCustomers automatically become subscribers when they take a quiz.\u003c/li\u003e\u003cli\u003eThey effortlessly deliver personalized content and messaging.\u003c/li\u003e\u003c/ol\u003e\n\n\n\n\u003cp\u003eAnother great thing about quizzes is that they can be quirky and unique to your brand. For example, you can ask customers what they put in their coffee. Or what type of yoga pose they are.\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter is-resized\"\u003e\u003cimg src=\"https://lh3.googleusercontent.com/Zy5FyqHAACOi8oGK_Wqz-Tb83xXgz5cCBQxpvbj0ea_CameI9hPWUd9ybqY5v7Vq4udtXuGj9biiWFc2etua1REvWI9j8t6LFm3EqOSKBiiKT-AigtUY7RzqFsumZcDkiJUMb35a\" alt=\"Increase eCommerce Sales with a Messenger Bot Quiz\" width=\"600\" height=\"600\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003eUse their answers to send them specific content, curated offerings, and relevant promotions.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"10\"\u003eUpsell and cross-sell\u003c/h3\u003e\n\n\n\n\u003cp\u003eUpsells and cross-sells are responsible for\u003ca href=\"https://vwo.com/blog/use-upsell-cross-sell/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e between 10-30% of eCommerce revenues\u003c/a\u003e for several reasons.\u003c/p\u003e\n\n\n\n\u003cp\u003eFor one thing, they\u0026#x2019;re similar or relevant to products your customers have already purchased. Plus, if you serve it up to them, customers don\u0026#x2019;t have to search for a product they may need. Sometimes convenience is what makes the sale!\u003c/p\u003e\n\n\n\n\u003cp\u003eBoth upselling and cross-selling are at the core of customer retention.\u003c/p\u003e\n\n\n\n\u003cp\u003eWhy?\u003ca href=\"http://www.convinceandconvert.com/digital-marketing/the-art-of-the-upsell/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e Convince and Convert\u003c/a\u003e, a global customer acquisition and retention firm, shares:\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cem\u003eCross-selling accessories and the like can only take you so far, but by showing clients similar but more expensive options, it\u0026#x2019;s easier to persuade them to upgrade to a service they\u0026#x2019;re already satisfied with to something even better.\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003eFacebook chatbots can send highly personalized product recommendations by leveraging all the intel you\u0026#x2019;ve gathered about your customers. This data includes quiz answers, conversations, and other interactions, along with actions like purchase history and engagement.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"11\"\u003ePrevent shopping cart abandonment\u003c/h3\u003e\n\n\n\n\u003cp\u003eThis may come as a bit of a shock, but did you know that\u003ca href=\"https://blog.salecycle.com/featured/infographic-the-remarketing-report-q2-2018/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e 75.4%\u003c/a\u003e of shoppers worldwide abandon their carts without a second thought?\u003c/p\u003e\n\n\n\n\u003cp\u003eFor eCommerce stores, every abandoned cart is a missed opportunity to generate a sale.\u003c/p\u003e\n\n\n\n\u003cp\u003eFor example, say you have 50,000 monthly visitors to your site, your average transaction is \u0026#x24;40, and your conversion rate is 1% (around 500 customers).\u003c/p\u003e\n\n\n\n\u003cp\u003eIf you increase your conversion rate by a mere .25%, you could earn an extra \u0026#x24;5,000 per month\u0026#x2014;or \u003cem\u003e\u0026#x24;60,000 per year\u003c/em\u003e.\u003c/p\u003e\n\n\n\n\u003cp\u003eNow imagine this change is facilitated by your chatbot, with no effort on your part.\u003c/p\u003e\n\n\n\n\u003cp\u003eOne\u003ca href=\"https://blog.recart.com/2017/08/29/send-abandoned-cart-facebook-messages-straight-shopify-store/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e study found that\u003c/a\u003e abandoned cart reminders sent by Messenger recover 13%-20% of lost sales and generate 4\u0026#x2013;10x more revenue than email. These are numbers you should take advantage of.\u003c/p\u003e\n\n\n\n\u003cp\u003eOverall, Messenger cart abandonment messages:\u003c/p\u003e\n\n\n\n\u003col class=\"wp-block-list\"\u003e\u003cli\u003e\u003cstrong\u003eEnjoy higher open rates\u003c/strong\u003e than email messages.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eGet more people to click\u003c/strong\u003e without leaving Messenger.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eOffer customers a personal way of communicating\u003c/strong\u003e with your brand. Plus, maybe you can find out why they abandoned the cart and hopefully reverse their decision.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eAlways get delivered,\u003c/strong\u003e thanks to the lack of spam or promotion folders. Chatbot messages go straight to Messenger and customers typically see all of them.\u003c/li\u003e\u003c/ol\u003e\n\n\n\n\n\u003cscript async src=\"https://fast.wistia.com/embed/medias/352msck5ls.jsonp\"\u003e\u003c/script\u003e\u003cscript async src=\"https://fast.wistia.com/assets/external/E-v1.js\"\u003e\u003c/script\u003e\u003cdiv class=\"wistia_embed wistia_async_352msck5ls\" style=\"height:539px;position:relative;width:300px\"\u003e\u0026#xa0;\u003c/div\u003e\n\n\n\n\n\u003cp\u003eDon\u0026#x2019;t stop with just Messenger. With ManyChat, you can also \u003ca href=\"https://manychat.com/blog/abandoned-cart/#:~:text=cart%20abandonment%20rate-,What%20is%20an%20abandoned%20cart%20SMS%3F,email%20also%20apply%20to%20SMS.\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ereduce cart abandonment with SMS\u003c/a\u003e and email, all from one dashboard.\u0026#xa0;\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"12\"\u003eAssist customers with live chat\u003c/h3\u003e\n\n\n\n\u003cp\u003eWhy not turn your shopping chatbot into a tour guide for your online store?\u003c/p\u003e\n\n\n\n\u003cp\u003eCustomers don\u0026#x2019;t always know where to find the information they need, which gives you the perfect opening to strike up a conversation when they need help. It\u0026#x2019;s an easy way to drive sales you might otherwise miss out on.\u003c/p\u003e\n\n\n\n\u003cp\u003eA full\u003ca href=\"https://www.forbes.com/sites/jiawertz/2017/08/18/exceptional-customer-service-is-key-to-e-commerce-growth/#552582a73dc6\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e 83%\u003c/a\u003e of digital shoppers need help completing an order, and most expect help in minutes. And if they can\u0026#x2019;t get help, where do you think they\u0026#x2019;ll go?\u003c/p\u003e\n\n\n\n\u003cp\u003eYup, straight to your competitors\u0026#x2014;diminishing hard-won brand loyalty and customer lifetime value you\u0026#x2019;ve built up until this point.\u003c/p\u003e\n\n\n\n\u003cp\u003eBy offering a live chat option (whether you\u0026#x2019;re explaining product benefits or answering concerns), you can give customers the information they need right away. This immediate help is bound to help boost sales and drive customer loyalty (for being proactive in assisting them).\u003c/p\u003e\n\n\n\n\u003cp\u003eWith ManyChat, you can add our Live Chat to your site through our \u003ca href=\"https://support.manychat.com/support/solutions/articles/36000088362-customer-chat-growth-tool\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eCustomer Chat widget\u003c/a\u003e or SMS.\u0026#xa0;\u0026#xa0;\u003c/p\u003e\n\n\n\n\n\u003cscript async src=\"https://fast.wistia.com/embed/medias/8521avo7go.jsonp\"\u003e\u003c/script\u003e\u003cscript async src=\"https://fast.wistia.com/assets/external/E-v1.js\"\u003e\u003c/script\u003e\u003cdiv class=\"wistia_embed wistia_async_8521avo7go\" style=\"height:626px;position:relative;width:300px\"\u003e\u003cdiv class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%\"\u003e\u003cimg src=\"https://fast.wistia.com/embed/medias/8521avo7go/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%\" alt\u003e\u003c/div\u003e\u003c/div\u003e\n\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"13\"\u003eQualify leads from Facebook ads\u003c/h3\u003e\n\n\n\n\u003cp\u003eEcommerce chatbots not only help generate new leads but can also qualify them in Messenger or SMS. People can simply chat with your bot and answer predefined questions. With just a few taps, they\u0026#x2019;ll get the information they need, and you get a qualified lead for your business.\u0026#xa0;\u003c/p\u003e\n\n\n\n\n\u003cscript async src=\"https://fast.wistia.com/embed/medias/n0hobbztfe.jsonp\"\u003e\u003c/script\u003e\u003cscript async src=\"https://fast.wistia.com/assets/external/E-v1.js\"\u003e\u003c/script\u003e\u003cdiv class=\"wistia_embed wistia_async_n0hobbztfe\" style=\"height:313px;position:relative;width:300px\"\u003e\u003cdiv class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%\"\u003e\u003cimg src=\"https://fast.wistia.com/embed/medias/n0hobbztfe/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%\" alt\u003e\u003c/div\u003e\u003c/div\u003e\n\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"18\"\u003eEcommerce chatbot templates\u003c/h2\u003e\n\n\n\n\u003cp\u003eWhether you\u0026#x2019;re selling pet supplies online or are a budding jewelry designer with dreams of a online business, ManyChat has endless eCommerce chatbot templates to help you sell online. Start by signing up for a free ManyChat account, then choose from a selection of use cases including:\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\u003cli\u003eWelcoming new customers\u003c/li\u003e\u003cli\u003eAutomated customer support\u003c/li\u003e\u003cli\u003eCollecting contact information\u0026#xa0;\u003c/li\u003e\u003cli\u003eNurturing customers with product offers\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter is-resized\"\u003e\u003cimg src=\"https://lh5.googleusercontent.com/u0n37a4mBXqRGkAztSNwR1QVIrEyu_Ap22P4OEhrmzQOEH-ytVHGswXHOMowzJ-JJpADlL68wEfH6iSsNyZ6W9fnji3NuTCoHdyj1QOjM1saxF_ChfKkslyq1l0vqbzxFc3yeMy2\" alt=\"ManyChat ecommerce chatbot templates\" width=\"389\" height=\"400\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003eEach template is customizable. You can use our workflow builder to shape your templates by adding images, emojis, and other branded assets. You can even supplement your eCommerce chatbot with apps from the \u003ca href=\"https://apps.manychat.com/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eManyChat App Store\u003c/a\u003e to help with SMS marketing, email marketing, Amazon sales, and more.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"19\"\u003eCreate your eCommerce bot today\u003c/h2\u003e\n\n\n\n\u003cp\u003eThere\u0026#x2019;s no doubt that having an eCommerce chatbot isn\u0026#x2019;t just a \u0026#x201c;nice to have\u0026#x201d; anymore. As we head into 2021, online businesses need automation that will meet their business goals, whether it\u0026#x2019;s lead generation, customer service, sales, or retention.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://manychat.com/blog/chatbot-for-ecommerce/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eStart building your eCommerce chatbot\u003c/a\u003e today with ManyChat to take advantage of this opportunity. It\u0026#x2019;ll bump your marketing efforts to the next level and drive revenue for your business in no time.\u003c/p\u003e\n\n\n\n\u003ch4 id=\"h-want-to-grow-your-ecommerce-business-start-with-manychat-free-today\" class=\"text_center\"\u003eWant to grow your eCommerce business? Start with ManyChat free today. \u003c/h4\u003e\n\n\n\n\u003cdiv\u003e\n\u003cdiv class=\"wp-block-button\"\u003e\u003cdiv class=\"m_x-auto m_y-xl width_fit\"\u003e\u003ca href=\"https://manychat.com/signup\" class=\"p_y-s p_x-l inline-block caps b_rd-xl pointer button\"\u003e\u003cspan class=\"flex flex_jcc text_center\"\u003e\u003cspan data-text=\"SIGN UP FREE\"\u003eSIGN UP FREE\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\n\u003c/div\u003e\n"])</script><script>self.__next_f.push([1,"7:[\"$\",\"div\",null,{\"children\":[[\"$\",\"div\",null,{\"className\":\"trigger\",\"data-first\":true,\"children\":[\"$\",\"header\",null,{\"className\":\"m_t-xl\",\"children\":[\"$\",\"div\",null,{\"className\":\"w w_l text_center\",\"children\":[[\"$\",\"h1\",null,{\"className\":\"BlogArticleHeroSection_title__CWlCh\",\"children\":\"The Modern Marketer’s Guide to eCommerce Chatbots\"}],[\"$\",\"div\",null,{\"className\":\"caps m_t-m m_b-xl BlogArticleHeroSection_author__q6w7H\",\"children\":[[\"$\",\"div\",null,{\"className\":\"m_r-s z_0 BlogArticleHeroSection_avatar__SOLx5\",\"children\":[\"$\",\"$L17\",null,{\"src\":\"https://secure.gravatar.com/avatar/1d4e8837ac649db458dc5f725305bf4b?s=440\u0026d=mm\u0026r=g\",\"width\":440,\"height\":440,\"className\":\"b_rd-xl\",\"alt\":\"Michael Keenan Avatar\",\"style\":{\"objectFit\":\"cover\"}}]}],\" \",\"Written by\",\" \",[\"$\",\"$L18\",null,{\"to\":\"/author/mkeenan\",\"type\":\"blog\",\"className\":\"BlogArticleHeroSection_author-name__E_exK underline_link\",\"children\":\"Michael Keenan\"}]]}],[[\"$\",\"div\",null,{\"className\":\"text_bold m_b-l\",\"children\":[[[\"$\",\"$19\",\"eCommerce\",{\"children\":[[\"$\",\"$L18\",null,{\"to\":\"/category/ecommerce\",\"type\":\"blog\",\"className\":\"underline_link\",\"children\":[\"$\",\"span\",null,{\"children\":\"eCommerce\"}]}],false]}]],[\"$\",\"span\",null,{\"className\":\"text_bold\",\"children\":\" - 13 min read\"}]]}],[\"$\",\"$L17\",null,{\"src\":\"https://manychat.com/blog/wp-content/uploads/2019/04/Ecommerce-chatbot-.png\",\"width\":1200,\"height\":629,\"quality\":100,\"alt\":\"The Modern Marketer’s Guide to eCommerce Chatbots\"}]]]}]}]}],[\"$\",\"div\",null,{\"className\":\"sticky-under-header m_b-xxl bg_white flex flex_fdc trigger trigger_delay-1\",\"data-first\":true,\"children\":[[\"$\",\"$L1a\",null,{\"className\":\"h5 flex_jcc tn-p_y-xs p_y-0 m_y-xs\"}],[\"$\",\"hr\",null,{\"className\":\"bg_grey m_a-0\"}]]}],[\"$\",\"section\",null,{\"className\":\"m_b-xxl w w_l flex flex_jcc trigger\",\"children\":[\"$\",\"$L1b\",null,{\"content\":\"$1c\"}]}],[\"$\",\"section\",null,{\"className\":\"w w_l tn-m_y-xl p_b-xl howto-tags trigger\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex_jcc\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex-item flex-item_8\",\"children\":[[\"$\",\"hr\",null,{}],[\"$\",\"div\",null,{\"className\":\"caps text_center m_t-m m_b-s\",\"children\":\"Originally published: Mar 1, 2021, 9:00 AM, Updated: Mar 18, 2021, 9:38 PM\"}],false]}]}]}],[\"$\",\"section\",null,{\"className\":\"m_b-xxl w w_l flex flex_jcc trigger\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex-item_8 flex flex_aifs sm-flex_aic\",\"children\":[[\"$\",\"$L17\",null,{\"src\":\"https://secure.gravatar.com/avatar/1d4e8837ac649db458dc5f725305bf4b?s=440\u0026d=mm\u0026r=g\",\"width\":100,\"height\":100,\"alt\":\"Michael Keenan Avatar\",\"className\":\"m_r-l b_rd-100\",\"style\":{\"objectFit\":\"contain\"}}],[\"$\",\"div\",null,{\"children\":[[\"$\",\"h3\",null,{\"children\":\"Michael Keenan\"}],[\"$\",\"p\",null,{\"className\":\"rich_text small\",\"dangerouslySetInnerHTML\":{\"__html\":\"Michael is a SaaS Marketer and SEO living in Guadalajara, Mexico. 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