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nav-style-white-background has-pre-nav"><div class="pre-nav-wrapper pre-nav-wrapper-desktop "><div class="pre-nav-gutter "></div><div class="pre-nav-background-desktop"></div><div class="pre-nav-button-wrap"><button class="pre-nav-button button popup-link button-type-language-top" data-popup-id="pre-nav-language-picker-popup">English</button><a href="https://sellercentral.amazon.co.uk/signin?ref_=sduk_soa_hp_sc-login_pn" class="pre-nav-button button button-type-login" id="AS_UK_SOA_PRE_NAV_LG_T">Log in</a></div><div class="pre-nav-gutter right"></div></div><div class="nav-main-wrapper nav-style-white-background "><nav class="nav-type-main nav-style-white-background nav-alignment-left "><figure class="nav-menu-logo-wrapper"><a class="nav-menu-logo-wrap" href="/?ref_=sduk_soa_home_n"><img src="https://m.media-amazon.com/images/G/01/sell/navigation/logos/amazon-co-uk-half-logo.svg" alt="" class="nav-menu-logo"/></a><a class="nav-menu-logo-wrap-page-top" href="/?ref_=sduk_soa_home_n"><img src="https://m.media-amazon.com/images/G/01/sell/navigation/logos/amazon-co-uk-half-logo.svg" alt="" class="nav-menu-logo-page-top"/></a></figure><ul><li class="nav-back"><button class="nav-back-button">Back</button></li><li class="nav-divider"></li><li class="has-children "><a href="https://sell.amazon.co.uk/sell-online?ref_=sduk_soa_sellol_n">Sell</a><ul><li class="nav-back"><button class="nav-back-button">Back</button></li><li class="nav-divider"></li><li class=" "><a href="https://sell.amazon.co.uk/sell-online?ref_=sduk_soa_sellol_n">Sell</a></li><li class=" "><a href="https://sell.amazon.co.uk/sell-online?ref_=sduk_soa_sellov_n">Selling overview</a></li><li class=" "><a href="https://sell.amazon.co.uk/sell-online/beginners-guide?ref_=sduk_soa_tbg_n">The beginner's guide</a></li><li class=" "><a href="https://sell.amazon.co.uk/brand-owners?ref_=sduk_soa_byb_n">Launch your brand</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes?ref_=sduk_soa_prog_n">Amazon selling programmes</a></li></ul></li><li class="has-children "><a href="https://sell.amazon.co.uk/fulfil?ref_=sduk_soa_fulfil_n">Fulfil</a><ul><li class="nav-back"><button class="nav-back-button">Back</button></li><li class="nav-divider"></li><li class=" "><a href="https://sell.amazon.co.uk/fulfil?ref_=sduk_soa_fulfil_n">Fulfil</a></li><li class=" "><a href="https://sell.amazon.co.uk/fulfilment-by-amazon?ref_=sduk_soa_fba_n">Fulfilment by Amazon</a></li><li class=" "><a href="https://sell.amazon.co.uk/fulfilment-by-amazon/fba-europe?ref_=sduk_soa_fba_pe_n">Fulfil in Europe</a></li><li class=" "><a href="https://sell.amazon.co.uk/fulfilment-by-amazon/fulfilment-between-uk-eu">Fulfill between the UK and the EU</a></li><li class=" "><a href="https://sell.amazon.co.uk/fulfilment-by-amazon/fba-new-selection-program?ref_=sduk_soa_fbaln_n">Launch new products on Amazon </a></li><li class=" "><a 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href="https://sell.amazon.co.uk/programmes/amazon-business?ref_=sduk_soa_b2b_n">Sell to Business Customers</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes/handmade?ref_=sduk_soa_shg_n">Sell handcrafted goods</a></li><li class=" "><a href="https://sell.amazon.co.uk/global-selling?ref_=sduk_soa_sg_n">Sell globally</a></li><li class=" "><a href="https://sell.amazon.co.uk/compliance-solutions?ref_=sduk_soa_cs_n">Get help with compliance</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes/sell-across-europe?ref_=sduk_soa_sae_n">Sell across Europe</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes/strategic-account-services?ref_=sduk_sas_n">Strategic Account Services</a></li><li class=" "><a href="https://sell.amazon.co.uk/brand-registry?ref_=sduk_soa_br_n">Brand Registry</a></li></ul></li><li class="has-children "><a href="https://sell.amazon.co.uk/learn?ref_=sduk_soa_learn_n">Learn</a><ul><li class="nav-back"><button 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href="https://sellercentral.amazon.co.uk/gp/on-board/workflow/Registration/login.html?ref_=sduk_soa_nv_t_h&passthrough%2Faccount=b2b_fba_soa&passthrough%2FsuperSource=OAR&passthrough%2FmarketplaceID=A1F83G8C2ARO7P" id="SDUK_sign_up_n" data-ld-append="SDRP_ALL_N_UA">Sign up</a><a href="#" class="nav-search-desktop search-link"><svg width="21px" height="21px" viewBox="0 0 21 21" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Menu-/-Filled" transform="translate(-1300.000000, -30.000000)" stroke="#AAB7B8" stroke-width="2"><g id="Nav"><g id="Search" transform="translate(1301.000000, 31.000000)"><circle id="Oval" cx="7" cy="7" r="7"></circle><path d="M12.0751953,12.0751953 L18,18" id="Line" stroke-linecap="square"></path></g></g></g></g></svg></a></nav></div></div><script type="text/javascript">;(function() { function 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class=\"inline-link\" href=\"https://sell.amazon.co.uk/search?search=Fulfilment%20by%20Amazon\">Fulfilment by Amazon</a></li></ul></div></form></div>","searchDomain":"https://sell.amazon.co.uk","searchResultsPath":"https://sell.amazon.co.uk/search","isDesktop":true}); })();</script><div class="popup-layover hide" id="pre-nav-language-picker-popup"><div class="popup"><div class="popup-close-container"><a class="hide close-popup" data-popup-id="pre-nav-language-picker-popup" aria-label="Close language popup">✕</a></div><div class="popup-container max-width-800px"><h3 class="language-picker-heading">Select your preferred language</h3><ul class="language-popup-list single-col"><li class="language-selector" data-lang="zh-CN"><a href="?mons_sel_locale=zh_CN" class="language-picker-language ">中文 - CN</a></li><li class="language-selector" data-lang="en-GB"><a href="?mons_sel_locale=en_GB" class="language-picker-language ">English - GB</a></li></ul></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><script type="text/javascript">;(function() { function script(csmMarker){if(window.ue){var uet=window.uet;"function"==typeof uet&&csmMarker&&uet(csmMarker)}} script("ne"); })();</script></div><div class="background-color-horizon border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="background-color-horizon border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-wave" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:83.33333333333333%"><div class="text align-start color-squid-ink font-size-small ember-mono font-normal">SELL</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xxmini padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:91.66666666666667%"><h1 class="heading align-start font-size-xlarge color-squid-ink ember font-heavy">How to start selling on Amazon: Become an Amazon Seller</h1></div><div class="border-color-squid-ink padding-left-zero padding-right-base padding-top-xsmall padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:91.66666666666667%"><div class="text align-start color-squid-ink font-size-large ember font-normal">Whether you have an established e-commerce business, a great idea for a new product, or you just have a passion for selling, here’s how to take that next step with Amazon.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SELL_SIGN_T" style="width:50%"><div class="align-start"><a href="https://sellercentral.amazon.co.uk/gp/on-board/workflow/Registration/login.html?ref_=sduk_soa_sem_rp_h&passthrough%2Faccount=b2b_fba_soa&passthrough%2FsuperSource=OAR&passthrough%2FmarketplaceID=A1F83G8C2ARO7P" class="link button button-type-primary font-size-xlarge button-focus-default" data-ld-append="SDRP_SELL_H_UA">Sign up</a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:66.66666666666667%"><div class="text align-start color-storm font-size-xsmall ember font-normal">£25 (excl. VAT) per month + selling fees</div></div></div></div></div><div class="border-color-squid-ink padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="background-color-white border-color-squid-ink border-radius-18px padding-left-xsmall padding-right-xsmall padding-top-xsmall padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-heavy" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-center flex-justify-content flex-justify-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-nowrap" id="SDUK_SOA_SELL_NSI_BANNER_H" style="width:100%"><a class="link-container " href="https://sell.amazon.co.uk/grow?ref_=sduk_soa_bn_gr_t#nsi"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="bg-no-repeat border-color-squid-ink border-radius-pill padding-left-zero padding-right-zero padding-top-xxmini padding-bottom-xxmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%;background-image:url('https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/color/Green-400.svg');background-size:cover;background-position:center center"><div class="border-color-prime-afternoon padding-left-zero padding-right-zero padding-top-xxmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-center flex-justify-content flex-justify-content-center amsg-2018 fonts-loaded border-color-prime-afternoon design-Sell" id="" style="width:16.666666666666668%"><div class=" image image-size-custom align-center "><img src="https://m.media-amazon.com/images/G/01/sell/icons/star.svg" alt="icon: a star in a circle" title="" style="height:20px;width:auto"/></div></div><div class="border-color-prime-afternoon border-radius-pill padding-left-zero padding-right-mini padding-top-xxmini padding-bottom-xxmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-center flex-justify-content flex-justify-content-center amsg-2018 fonts-loaded border-color-prime-afternoon design-Sell is-nowrap" id="" style="width:83.33333333333333%"><div class="text align-start color-white font-size-medium ember font-bold">New Seller Incentives</div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:58.333333333333336%"><div class="spacer"></div></div></div></a></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xsmall padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-end flex-align-content-flex-start flex-justify-content flex-justify-content-flex-end amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-nowrap" id="" style="width:41.666666666666664%"><div class=" image image-size-custom align-center "><img src="https://m.media-amazon.com/images/G/02/sell/images/NewSellerIncentive_ATF_Banner_2July24.png" alt="Coconut Oil Amazon Selling partner" title="" style="height:250px;width:auto"/></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:58.333333333333336%"><div class="border-color-squid-ink padding-left-zero padding-right-xsmall padding-top-zero padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-large ember font-bold">Over £42,000 in benefits exclusively for New Brands!</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="bg-no-repeat border-color-squid-ink border-radius-17px padding-left-xsmall padding-right-xsmall padding-top-xsmall padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%;background-image:url('https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/sandbox/green-50-bg.svg');background-size:cover;background-position:center center"><div class="text align-start color-squid-ink-dark font-size-small ember font-normal">Launch on Amazon today with variety of incentives to help kickstart your business, including a 10% bonus on your first £40,000 in branded sales, followed by 5% through your first year until you reach £800,000, up to <strong>£42,000</strong> in bonus value!*</div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-xsmall padding-top-mini padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink is-sticky sticks-top design-Sell is-sticky sticks-top" id="SDUK_SOA_SELL_NSI_BANNER_LEARN_H" style="width:100%"><div class="has-max-width"><div class="align-start"><a href="https://sell.amazon.co.uk/grow" class="link button button-type-secondary-light font-size-regular button-focus-default">Learn more</a></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xsmall padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink-dark font-size-xsmall ember font-normal">*The New Seller Incentives are subject to the applicable Terms and conditions. <a href="https://sellercentral.amazon.co.uk/help/hub/reference/external/GXMJ38VA95GUN5XU? ">Visit Seller Central</a> for more details.</div></div></div></div><svg alt="" class="wave-placement-bottom wave-flip" height="278px" preserveAspectRatio="none" role="presentation" version="1.1" viewBox="0 0 1440 278" width="1440px" xmlns="http://www.w3.org/2000/svg"><g id="Sandbox" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M0,260.670469 C268,291.980818 533.333333,258.847538 796,161.270627 C1058.66667,63.6937169 1273.33333,9.93684108 1440,0 L1440,278 L0,278 L0,260.670469 Z" id="Path-8" fill="#fff" transform="translate(720.000000, 139.000000) scale(-1, 1) translate(-720.000000, -139.000000) "></path></g></svg></div></div><div class="background-color-white border-color-squid-ink padding-left-mini padding-right-zero padding-top-base padding-bottom-xlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="background-color-horizon border-color-squid-ink border-radius-6px padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xsmall padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class=" image image-size-custom align-end "><img src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/Brand_Registry.png" alt="" title="" style="height:50px;width:auto"/></div></div><div class="border-color-squid-ink padding-left-small padding-right-zero padding-top-minibase padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="AS_UK_SOA_SO_BG_T" style="width:91.66666666666667%"><div class="align-start"><a href="https://sell.amazon.co.uk/sell-online/beginners-guide?ref_=sduk_soa_sell_pricing_plans#selling-plans" class="link link-type-standard-dark" target="_blank">Read the beginner's guide to selling on Amazon</a></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class="spacer"></div></div><div class="background-color-horizon border-color-squid-ink border-radius-6px padding-left-xsmall padding-right-mini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xsmall padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class=" image image-size-custom align-end "><img src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/Advertising.png" alt="" title="" style="height:50px;width:auto"/></div></div><div class="border-color-horizon padding-left-small padding-right-zero padding-top-minibase padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-horizon design-Sell is-fluid" id="AS_UK_SOA_SO_SU_T" style="width:91.66666666666667%"><div class="align-start"><a href="https://sell.amazon.co.uk/sell-online/seller-university?ref_=sduk_soa_sellol_n#beginners" class="link link-type-standard-dark" target="_blank">Things to know before you create a seller account</a></div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class="spacer"></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><script type="text/javascript">;(function() { function script(csmMarker){if(window.ue){var uet=window.uet;"function"==typeof uet&&csmMarker&&uet(csmMarker)}} script("af"); })();</script></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="sidecar-widget theme-light "><ul><li class="has-children "><a href="#before-you-start">Before you start</a><ul><li class="active-marker"></li><li class=" "><a href="#choose-a-selling-plan">Choose a selling plan</a></li><li class=" "><a href="#consider-your-selling-strategy">Consider your selling strategy</a></li><li class=" "><a href="#seller-guide">New Seller Guide</a></li><li class=" "><a href="#create-a-seller-account">Create a seller account</a></li><li class=" "><a href="#understand-your-vat-requirements">Understand your VAT requirements</a></li></ul></li><li class="has-children "><a href="#adding-your-products">Adding your products</a><ul><li class="active-marker"></li><li class=" "><a href="#product-categories">Product categories</a></li><li class=" "><a href="#product-details">Product details</a></li><li class=" "><a href="#build-a-detail-page">Build a detail page</a></li></ul></li><li class="has-children "><a href="#attracting-customers">Attracting customers</a><ul><li class="active-marker"></li><li class=" "><a href="#provide-fast-shipping">Provide fast shipping</a></li><li class=" "><a href="#advertise-your-offers">Advertise your offers</a></li><li class=" "><a href="#set-competitive-prices">Set competitive prices</a></li></ul></li><li class="has-children "><a href="#after-your-first-sale">After your first sale</a><ul><li class="active-marker"></li><li class=" "><a href="#get-customer-reviews">Get customer reviews</a></li><li class=" "><a href="#grow-your-business">Grow your business</a></li><li class=" "><a href="#stay-healthy">Stay successful</a></li></ul></li><li class=" "><a href="#frequently-asked-questions">FAQ</a></li></ul></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:75%"><div class="border-color-siren padding-left-zero padding-right-zero padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="before-you-start" style="width:100%"><h2 class="heading align-start font-size-xxlarge color-squid-ink ember font-heavy">Before you start</h2></div><div class="border-color-siren padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="choose-a-selling-plan" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Choose a selling plan</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:75%"><div class="text align-start color-storm font-size-medium ember font-normal">With the Individual plan, you’ll pay 75p every time you sell an item. The Professional plan costs £25 per month, no matter how many items you sell. For both plans, Amazon also collects a <a href="https://sell.amazon.co.uk/pricing.html?ref_=sduk_soa_priov_n#referral-fees">referral fee</a> on each sale, which is a percentage of the total transaction and varies by product category. Visit our <a href="https://sell.amazon.co.uk/pricing?ref_=sduk_soa_sell_pricing">pricing page</a> for a summary of selling fees.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="spacer"></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_HP_HIT" style="width:100%"><div class="align-start"><a href="https://sell.amazon.co.uk/pricing?ref_=sduk_soa_sell_pricing#selling-plans" class="link link-type-standard-dark">Compare plans</a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell snippet-left-right-article" id="consider-your-selling-strategy" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-large padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class=" image image-size-fit align-start lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/lofi/mobile._CB441100018_._SL50_FMpng_BL5_.png" alt="Amazon app showing product listings of water bottles that can be shipped through Amazon Prime" title="Amazon app showing product listings of water bottles that can be shipped through Amazon Prime" data-src="https://m.media-amazon.com/images/G/01/sell/images/lofi/mobile._CB441100018_.png"/></div></div><div class="border-color-squid-ink padding-left-zero padding-right-small padding-top-minibase padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:66.66666666666667%"><div class="border-color-siren padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Consider your selling strategy</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal"><strong>Resellers</strong> find popular products that already exist and offer them in Amazon's stores.<br/> <br/><strong>Brand owners</strong> manufacture their own products—or source goods to sell under a private label—to offer shoppers unique selection.<br/><br/>Lots of sellers do both. You can choose whichever method works for your goals.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_BB_M" style="width:100%"><div class="align-start"><a href="https://sell.amazon.co.uk/brand-owners.html?ref_=sduk_soa_sell_brand-owners" class="link link-type-standard-dark">Learn how to build a brand on Amazon</a></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell snippet-right-left-article" id="seller-guide" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-small padding-top-minibase padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-siren padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">New Seller Guide</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-minibase border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Speed matters—and for Amazon sellers the first 90 days are especially critical. That’s why we invented the New Seller Guide, a set of brand, logistics, pricing, and promotional services that are backed by data science and designed to fuel the growth of new sellers.<br/><br/>Sellers who adopt services in the New Seller Guide can take advantage of <a href="https://sellercentral.amazon.co.uk/help/hub/reference/external/GXMJ38VA95GUN5XU">over £42,000 in New Seller Incentives</a>.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SELL_GROW_M" style="width:100%"><div class="align-start"><a href="https://sell.amazon.co.uk/grow?ref_=sduk_soa_sell_gr_m" class="link link-type-standard-dark">Learn more about the New Seller Guide</a></div></div></div><div class="border-color-squid-ink padding-left-base padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class=" image image-size-fit align-start lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/illustration/illustration-growth-graph.svg" alt="illustration of a sales chart with an arrow moving up and to the right" title="illustration of a sales chart with an arrow moving up and to the right" data-src="https://m.media-amazon.com/images/G/01/sell/images/illustration/illustration-growth-graph.svg"/></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-siren padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Understand your audience</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal"><strong>Over 50% of all products orders are sold by our third-party selling partners.</strong><br/>Becoming a Seller on Amazon enables your business to target business customers (B2B) and individual consumers (B2C) from the beginning of your seller journey. When you add listings, they will automatically be available to both groups, enabling you to maximize the potential of a single seller account.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_SOA_UK_SELL_AB_I" style="width:100%"><div class="align-start"><a href="https://sell.amazon.co.uk/programmes/amazon-business?ref=sduk_soa_sell_ab_i" class="link link-type-standard-dark">Learn more about Amazon Business</a></div></div><div class="border-color-squid-ink border-radius-9px padding-left-minibase padding-right-base padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-light" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-3px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-center font-size-small color-squid-ink ember font-heavy">B2C customers</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ul class="list "><li class="color-storm font-size-default ember ">Hundreds of millions of worldwide active customer accounts</li><li class="color-storm font-size-default ember ">200 million worldwide Prime members</li><li class="color-storm font-size-default ember ">Millions of products delivered in 200+ countries and territories</li></ul></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-3px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-center font-size-small color-squid-ink ember font-heavy">B2B customers</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-xsmall padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ul class="list "><li class="color-storm font-size-default ember ">Millions of registered business costumers ranging from small businesses to large enterprises (Over 50% of FTSE 100 companies are UK business customers).</li><li class="color-storm font-size-default ember ">On average, B2B customers return products less frequently.</li><li class="color-storm font-size-default ember ">Use B2B tools helping you make the most out of your growth potential with business customers.</li><li class="color-storm font-size-default ember ">Learn about needs of B2B customers using in- demand selection recommendations.</li></ul></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell snippet-right-left-article" id="create-a-seller-account" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-small padding-top-minibase padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-siren padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Create an Amazon seller account</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-minibase border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">You can use your customer account to start selling, or you can create a new Amazon seller account with your business email. Before you sign up, make sure you’re ready with the following:</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ul class="list "><li class="color-storm font-size-default ember ">Business email address or Amazon customer account</li><li class="color-storm font-size-medium ember ">Chargeable credit card (International credit cards are also accepted)</li><li class="color-storm font-size-medium ember ">Valid passport or national ID (Identity verification protects sellers and customers)</li><li class="color-storm font-size-medium ember ">Company registration details (with VAT number if possible)</li><li class="color-storm font-size-medium ember ">Phone number</li><li class="color-storm font-size-medium ember ">A bank account where Amazon can send you proceeds from your sales</li></ul></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_HP_CREATE_M" style="width:100%"><div class="align-start"><a href="https://sellercentral.amazon.co.uk/gp/on-board/workflow/Registration/login.html?passthrough%2Faccount=b2b_fba_soa&passthrough%2FsuperSource=OAR&passthrough%2FmarketplaceID=A1F83G8C2ARO7P&ref_=sduk_soa_sell_rp_m" class="link button button-type-secondary-dark font-size-regular button-focus-default" data-ld-append="SDRP_SELL_I_UA">Create your Amazon seller account</a></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class=" image image-size-fit align-start lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/dashboard-lofi._SL50_FMpng_BL5_.png" alt="Amazon Seller Central home screen interface" title="Amazon Seller Central home screen interface" data-src="https://m.media-amazon.com/images/G/01/sell/images/dashboard-lofi.png"/></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="background-color-squid-ink border-color-squid-ink padding-left-base padding-right-base padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell snippet-jargon" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:100%"><div class="border-color-squid-ink padding-left-base padding-right-xmini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><h3 class="heading align-start font-size-medium color-white ember font-heavy">Amazon jargon:</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><h3 class="heading align-start font-size-medium color-siren ember font-heavy">Seller Central</h3></div></div><div class="border-color-squid-ink padding-left-base padding-right-zero padding-top-xmini padding-bottom-xxmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-cumulus font-size-small ember font-normal">Seller Central is the website where sellers log in to monitor their Amazon sales activity. You can manage inventory, update pricing, communicate with buyers, review account health, contact selling partner support, and add new products.</div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="mobile" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink border-radius-8px padding-left-base padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_ASA_M" style="width:58.333333333333336%"><a class="link-container video-popup-link-container" href="#" data-youtube-id="cXJtGFHn8XU" data-video-title="How to use the Amazon Seller App to Sell on Amazon"><div class="border-color-squid-ink border-radius-8px padding-left-zero padding-right-small padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-light" id="" style="width:100%"><div class=" image image-size-fit align-start inherit-container-props lazy-loaded"><img src="https://m.media-amazon.com/images/G/02/selleruniversity/Screenshot_182._SL50_FMpng_BL5_.png" alt="Flywheel attracting customers" title="Flywheel attracting customers" data-src="https://m.media-amazon.com/images/G/02/selleruniversity/Screenshot_182.png"/></div></div></a></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-small padding-bottom-xlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Go mobile</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Use the Amazon Seller app to track sales, fulfil orders, find products to sell, respond to customer questions, capture and edit professional-quality product photos, and create listings—all from your phone.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="background-color-white border-color-squid-ink border-radius-8px padding-left-minibase padding-right-minibase padding-top-minibase padding-bottom-minibase border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-heavy" id="" style="width:41.666666666666664%"><div class=" image image-size-fit align-start lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/app-qr-ode-2x._SL50_FMpng_BL5_.png" alt="QR code to download the Amazon Seller app to your cellphone" title="" data-src="https://m.media-amazon.com/images/G/01/sell/images/app-qr-ode-2x.png"/></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:58.333333333333336%"><div class="border-color-squid-ink padding-left-base padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_AppleStore_M" style="width:100%"><a class="link-container " href="https://apps.apple.com/us/app/amazon-seller/id794141485" target="_blank"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-custom align-start "><img src="https://m.media-amazon.com/images/G/01/sell/images/apple-app-us._CB1565204275_.svg" alt="Click here to download the Amazon Seller app on the Apple App Store" title="" style="height:50px;width:auto" data-src="https://m.media-amazon.com/images/G/01/sell/images/apple-app-us._CB1565204275_.svg"/></div></div></a></div><div class="border-color-squid-ink padding-left-base padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_AppleStore_M" style="width:100%"><a class="link-container " href="https://play.google.com/store/apps/details?id=com.amazon.sellermobile.android&hl=en_UK" target="_blank"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-custom align-start "><img src="https://m.media-amazon.com/images/G/01/sell/images/google-app-us._CB1565204275_.svg" alt="Click here to download the Amazon Seller app on the Google Play Store" title="" style="height:50px;width:auto" data-src="https://m.media-amazon.com/images/G/01/sell/images/google-app-us._CB1565204275_.svg"/></div></div></a></div></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-mini padding-top-zero padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="understand-your-vat-requirements" style="width:100%"><div class="border-color-siren padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Understanding your VAT requirements</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-squid-ink padding-left-zero padding-right-small padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Depending on the nature of your business, you will be required to register for a VAT number in a European country as per the regulations. This depends on multiple factors, some of which are place of business establishment, fulfilment model, and your annual sales. Having awareness of various VAT requirements, and knowing how to comply with them, will contribute to a frictionless selling experience on Amazon.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="align-start"><a href="https://sell.amazon.co.uk/learn/vat-resources.html?ref_=sduk_soa_sell_vat_res_i" class="link link-type-standard-dark">Learn more in our VAT Knowledge Centre</a></div></div></div><div class="border-color-squid-ink border-radius-8px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_VAE_M" style="width:50%"><a class="link-container video-popup-link-container" href="#" data-youtube-id="jjl8ewajm2E" data-video-title="VAT Across Europe"><div class="border-color-squid-ink border-radius-8px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-light" id="" style="width:100%"><div class=" image image-size-fit align-start inherit-container-props lazy-loaded"><img src="https://m.media-amazon.com/images/G/02/selleruniversity/Screenshot_184._SL50_FMpng_BL5_.png" alt="Flywheel attracting customers" title="Flywheel attracting customers" data-src="https://m.media-amazon.com/images/G/02/selleruniversity/Screenshot_184.png"/></div></div></a></div></div></div><div class="border-color-cumulus padding-left-zero padding-right-zero padding-top-zero padding-bottom-xxlarge border-left-zero border-right-zero border-top-1px border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-siren padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="adding-your-products" style="width:100%"><h2 class="heading align-start font-size-xxlarge color-squid-ink ember font-heavy">Adding your products</h2></div><div class="border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-minibase border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:75%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">What can you sell on Amazon? It depends on the product, the category, and the brand. <br/><br/>Some categories are open to all sellers, some require a Professional seller account, some require approval to sell, and some include products that cannot be sold by third-party sellers.<br/><br/>To sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorized reseller. Visit Seller Central to learn more about Amazon’s<a href="https://sellercentral.amazon.co.uk/gp/help/external/201361070?language=en_GB&ld=ASUKFBADirect"> </a><a href="https://sellercentral.amazon.co.uk/gp/help/external/201361070?ref_=sduk_soa_sell_int&language=en_GB&ld=ASUKFBADirect">intellectual property policy for sellers</a><a href="https://sellercentral.amazon.co.uk/gp/help/external/201361070?ref_=sduk_soa_sell_int&language=en_GB&ld=ASUKFBADirect">. </a><br/>The table below provides an overview of Amazon product categories, but visit Seller Central Help to <a href="https://sellercentral.amazon.co.uk/gp/help/external/201743940?language=en_GB&ref=efph_201743940_cont_G200390640">learn more about restrictions</a>, and <a href="https://sellercentral.amazon.co.uk/gp/help/external/200333160?language=en_GB&ref=efph_200333160_cont_200316110">how to request approval</a>. If you ship orders with Fulfilment By Amazon, be sure to review the specific list of <a href="https://sellercentral.amazon.co.uk/gp/help/external/200140860?language=en_GB&ref=efph_200140860_cont_201030350">FBA product restrictions</a><a href="https://sellercentral.amazon.co.uk/gp/help/external/200140860?language=en_GB&ref=efph_200140860_cont_201030350">.</a><br/><br/>For pre-owned and refurbished products, additional restrictions may apply. Please see <a href="https://sell.amazon.co.uk/programmes/renewed?ref_=sduk_soa_sell_renewed_i#WhatCanYouSell">Certified Refurbished requirements</a> for more information.</div></div><div class="border-color-squid-ink border-radius-8px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_PSOA_M" style="width:100%"><a class="link-container video-popup-link-container" href="#" data-youtube-id="OKJDUPEqjdI" data-video-title="Products Requiring Approval | Learn about what products you can sell on Amazon"><div class="border-color-squid-ink border-radius-8px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-light" id="" style="width:100%"><div class=" image image-size-fit align-start inherit-container-props lazy-loaded"><img src="https://m.media-amazon.com/images/G/02/selleruniversity/Screenshot_186._SL50_FMpng_BL5_.png" alt="Flywheel attracting customers" title="Flywheel attracting customers" data-src="https://m.media-amazon.com/images/G/02/selleruniversity/Screenshot_186.png"/></div></div></a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="spacer"></div></div></div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-light snippet-table-accordion-desktop" id="product-categories" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-siren padding-left-small padding-right-xmini padding-top-zero padding-bottom-zero border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:91.66666666666667%"><h3 class="heading align-start font-size-medium color-squid-ink ember font-heavy">Product categories</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><h3 class="heading align-start h3 color-squid-ink ember font-normal"></h3></div></div><div class="table-sticky-header background-color-white border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-3px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xmini padding-right-xmini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><h3 class="heading align-start font-size-small color-squid-ink ember font-heavy">Product category</h3></div><div class="border-color-squid-ink padding-left-xmini padding-right-xmini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><h3 class="heading align-start font-size-small color-squid-ink ember font-heavy">Example products</h3></div><div class="border-color-squid-ink padding-left-xmini padding-right-xmini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><h3 class="heading align-start font-size-small color-squid-ink ember font-heavy">Conditions allowed</h3></div></div><div class="background-color-snow border-color-white padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-white design-Sell" id="" style="width:100%"><div class="accordion expanded accordion-type-dark"><div class="title align-start">Categories not requiring approval</div><div class="content"><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Automotive</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Parts, Tools & Equipment, Accessories.<br/>specific considerations /requirements may apply. <br/><a href="https://sellercentral.amazon.co.uk/gp/help/help.html?itemID=201743960&language=en_GB&ref=id_201743960_cont_201743940&ld=ELUSAGS-sellercentral.amazon.com">Requirements (sign-in required)</a></div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New, Certified Refurbished, Used, Collectible</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Baby Products (Excluding Apparel)</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Pushchairs & Prams, Car Seats, High Chairs, Toys, Furniture, Bedding, Feeding, Changing, Monitors, Safety, Potty Training. Approval may be required for holiday selling¹</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New only</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">BMVD</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Music, <a href="https://sell.amazon.co.uk/learn/sell-books-online">Books</a>, Video/DVD/ Blu-ray. Some specific considerations /requirements may apply.</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New, Refurbished, Used, Collectible</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Computing</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Desktops, <a href="https://sell.amazon.co.uk/learn/selling-laptops-online">Laptops</a>, Netbooks, Tablets, Printers, Computing Accessories.</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New, Refurbished, Used</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Consoles & Video Games</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Consoles and video games.</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New, Refurbished, Used</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Consumer Electronics</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">TVs, Audio (inc. car audio), GPS, <a href="https://sell.amazon.co.uk/learn/sell-phones-online">Phones</a>, Cameras, Electronic Accessories. Approval may be required for specific products²<br/><a href="https://sellercentral.amazon.co.uk/gp/help/help.html?itemID=201744010&language=en_GB&ref=id_201744010_cont_201743940&ld=ELUSAGS-sellercentral.amazon.com">Requirements (sign-in required)</a></div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New, Certified Refurbished, Used</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">DIY & Tools</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Hand Tools, Hardware, Workwear, Site & Safety Equipment, Fire Alarms & Security, Power Tools, Power Tool Accessories, Electrical, Decorating, Garden & Landscaping Tools, Building Material, Plumbing & Bath, Parts.</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New, Certified Refurbished, Used, Collectible</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Garden & Outdoors</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Seeds & Plants, Birds & Wildlife, Pest Control, Plant Care, Décor & Lighting, Tools & Accessories, Leisure & Fitness, Garden Furniture, Structures & Ponds, Outdoor Living.</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New, Certified Refurbished, Used</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Kitchen & Home</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Appliances: Small Appliances, <a href="https://sell.amazon.co.uk/learn/selling-home-appliances-online">Home Appliances</a>, Parts.<br/>Home Living: Homeware, Furniture, Home Décor, Kitchen & Dining, Lighting, Arts & Crafts.</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New, Certified Refurbished, Used</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Large Appliances</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Cookers & Ovens, Dishwashers, Fridges & Freezers, Washing Machines & Tumble Driers, Parts</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New, Certified Refurbished, Used</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Lighting</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Lights and Fixtures, Light Bulbs, Lighting Accessories, Torches</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New, Certified Refurbished, Used.<br/>Light bulbs new only.</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Musical Instruments</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">DJ Equipment and Musical Instruments.</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New, Certified Refurbished, Used</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Office Products</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Printer Ink, Office Supplies, Office Furniture</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New, Certified Refurbished, Used, Collectible</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Pet Supplies</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Pet Food, Habitats, Apparel, Training, Grooming, Healthcare, Toys, Leads, Aquatics, Terraristics</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New only</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Shoes & Accessories</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Shoes, Boots, Sandals, Slippers, Shoes Accessories, Handbags, Wallets. Approval may be required for specific products. Available to Professional sellers only. <a href="https://sellercentral.amazon.co.uk/gp/help/help.html?itemID=201744470&language=en_GB&ref=id_201744470_cont_201743940&ld=ELUSAGS-sellercentral.amazon.com">Requirements (sign-in required)</a></div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New only</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Software & PC Games</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Computer Software, Video and PC games. Approval may be required for specific products²</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New, Refurbished, Used, Collectible</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Sporting Goods</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Sports Equipment, Bikes, Tents, Fan Gear</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New only</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Toys & Games</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Games & Puzzles, Outdoor & Sports Toys, Arts, Crafts & School Supplies, Vehicles, Dolls, Plush, Building Sets, Learning & Exploration, Infants/Pre-School, Action Figures, Fancy Dress. Approval may be required for Christmas selling¹</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New, Refurbished, Used, Collectible</div></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-center color-squid-ink font-size-default ember font-normal"></div></div><div class="background-color-snow border-color-snow padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-1px border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="" style="width:100%"><div class="accordion accordion-type-dark"><div class="title align-start">Categories requiring approval</div><div class="content"><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Grocery</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Beverages, Baby Food, Biscuits & Snacks, Confectionery, Cereals, Cooking & Baking, Seasoning & Condiments, Tinned Food, Pasta & Rice, Spreads, Sauces, Fresh & Frozen Food, Hampers, Home-Care & Cleaning. Category available to Professional sellers only. <a href="https://sellercentral.amazon.co.uk/gp/help/help.html?itemID=201744000&language=en_GB&ref=id_201744000_cont_201743940&ld=ELUSAGS-sellercentral.amazon.com">Requirements (sign-in required)</a></div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New only</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Jewelry</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Earrings, Necklaces, Rings, Bracelets (see also Watches). Available to Professional sellers only.<br/><a href="https://sellercentral.amazon.co.uk/gp/help/help.html?itemID=201744030&language=en_GB&ref=id_201744030_cont_201743940&ld=ELUSAGS-sellercentral.amazon.com">Requirements (sign-in required)</a></div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New only</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Watches</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">All Watches. Available to Professional sellers only. <a href="https://sellercentral.amazon.co.uk/gp/help/external/help.html?itemID=200316090">Requirements (sign-in required)</a></div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New only</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal"><a href="https://sell.amazon.co.uk/learn/sell-clothes-online">Apparel</a></div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Outerwear, Athletic Wear, Innerwear, Belts, Wallets.<br/><a href="https://sellercentral.amazon.co.uk/gp/help/help.html?itemID=201744470&language=en_GB&ref=id_201744470_cont_201743940&ld=NSGoogle">Requirements (sign-in required)</a></div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New only</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Beer, Wine & Spirits</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Spirits, Liqueurs, Wine, Beer, Cider.<br/> (Separate approval from Grocery).<br/><a href="https://sellercentral-europe.amazon.com/gp/help/help.html?itemID=201815620&language=en_GB&ref=id_201815620_cont_200333160&ld=ELUSAGS-sellercentral.amazon.com">Requirements (sign-in required)</a></div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New only</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Beauty</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Fragrance, Skincare, Makeup, Hair Care, Bath & Shower. See also Health & Personal Care.<br/><a href="https://sellercentral.amazon.co.uk/gp/help/help.html?itemID=201743980&language=en_GB&ref=id_201743980_cont_G201743940&ld=ELUSAGS-sellercentral.amazon.com">Requirements (sign-in required)</a></div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New only</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Health & Personal Care</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">First Aid, Nutrition. See also Beauty.<br/><a href="https://sellercentral.amazon.co.uk/gp/help/help.html?itemID=201743990&language=en_GB&ref=id_201743990_cont_201743940&ld=ELUSAGS-sellercentral.amazon.com">Requirements (sign-in required)</a></div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New only</div></div></div><div class="background-color-white border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-start color-storm font-size-small ember font-normal">Personal Care Appliances</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-small ember font-normal">Hair Care Appliances, Oral Care Appliances, Skincare Appliances, Shaving and Hair-Removal Appliances, Footcare Appliances, Healthcare Appliances & Equipment, Massage Equipment, Tanning Appliances, Scales, SAD Lights, Independent Living & Mobility<br/><a href="https://sellercentral.amazon.co.uk/gp/help/external/201744020?language=en_GB&ref=id_201744020_cont_G201743940&ld=ELUSAGS-sellercentral.amazon.com">Requirements (sign-in required)</a></div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-small ember font-normal">New only</div></div></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-siren padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="product-details" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Product listing details</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-minibase border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">To start selling a product on Amazon, you’ll create a product listing in Seller Central (<a href="https://sell.amazon.co.uk/grow?ref_=sduk_soa_sell_grow_i#scale-mws">or via API</a>). A product listing includes:</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ul class="list "><li class="color-storm font-size-medium ember ">A product identifier, such as GTIN, UPC, ISBN, or EAN to specify the exact item you’re selling. You can get a UPC code directly from <a href="https://www.gs1.eu/">GS1</a>, or<a href="https://sellercentral.amazon.co.uk/gp/help/external/help.html?itemID=200426310&language=en_GB&ref=efph_200426310_cont_200317470"> </a><a href="https://sellercentral.amazon.co.uk/gp/help/external/help.html?itemID=200426310&language=en_GB&ref=efph_200426310_cont_200317470">request an exemption</a><a href="https://sellercentral.amazon.co.uk/gp/help/external/help.html?itemID=200426310&language=en_GB&ref=efph_200426310_cont_200317470">.</a></li><li class="color-storm font-size-medium ember ">A SKU, which is a product ID you create to track your own inventory</li><li class="color-storm font-size-medium ember ">Offer details, including price, product condition, available quantity, and shipping options</li><li class="color-storm font-size-medium ember ">Product details like name, brand, category, description, and images</li><li class="color-storm font-size-medium ember ">Keywords and search terms to help buyers find your product</li></ul></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">If another seller already offer the same product, you’ll match an existing listing (which means some details will already be in place, like the product identifier). If you’re the first seller to offer a product, you’ll create a new listing.</div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="media-tile-wrap bg-no-repeat border-color-squid-ink border-radius-8px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-heavy hover-scale-up hover-length-normal" id="AS_UK_SOA_SO_Watch2_M" style="width:41.666666666666664%;background-image:url('https://m.media-amazon.com/images/G/01/sell/images/posters/ProductIDs-still._SL1280_FMjpg_._CB1581457178_._SL1280_FMjpg_.jpg');background-size:cover;background-position:center center"><div class="media-tile videopopup"><a class="video-popup" href="https://www.youtube.com/watch?v=HqEh_Byu-8E" data-video-title="Understanding Product IDs" data-youtube-id="HqEh_Byu-8E"><div class="content"><div class="info"><h5 class="subject">EXPLAINER</h5><h4 class="title">Understanding Products IDs</h4><h4 class="description ">Learn more about product IDs and how to request a GTIN exemption</h4><span class="cta"><span class="cta-text">Watch</span></span></div></div></a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class="spacer"></div></div><div class="media-tile-wrap bg-no-repeat border-color-squid-ink border-radius-8px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-heavy hover-scale-up hover-length-normal" id="AS_UK_SOA_SO_Watch2_M" style="width:41.666666666666664%;background-image:url('https://m.media-amazon.com/images/G/01/sell/images/media-tiles/listings-MediaTile-01._SL1280_FMjpg_._SL1280_FMjpg_.jpg');background-size:cover;background-position:center center"><div class="media-tile videopopup"><a class="video-popup" href="https://www.youtube.com/watch?v=EDOR5el29zA" data-video-title="How to Create Great Amazon Listings" data-youtube-id="EDOR5el29zA"><div class="content"><div class="info"><h5 class="subject">EXPLAINER</h5><h4 class="title">How to Create Great Amazon Listings</h4><h4 class="description ">Put some work into the details and construct a page that converts.</h4><span class="cta"><span class="cta-text">Watch</span></span></div></div></a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class="spacer"></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="background-color-squid-ink border-color-squid-ink padding-left-base padding-right-base padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell snippet-jargon" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:100%"><div class="border-color-squid-ink padding-left-base padding-right-xmini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><h3 class="heading align-start font-size-medium color-white ember font-heavy">Amazon jargon:</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><h3 class="heading align-start font-size-medium color-siren ember font-heavy">ASIN</h3></div></div><div class="border-color-squid-ink padding-left-base padding-right-zero padding-top-xmini padding-bottom-xxmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-cumulus font-size-small ember font-normal">Every product offered for sale on Amazon gets an automatically generated ASIN (Amazon Standard Identification Number), which is different from a GTIN or SKU. Multiple sellers may offer the same ASIN.</div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-siren padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="build-a-detail-page" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">The product detail page</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-white border-radius-12px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center flex-justify-content flex-justify-content-center flex-full-width amsg-2018 fonts-loaded border-color-white design-Sell has-box-shadow box-shadow-heavy" id="" style="width:100%"><div class=" image image-size-fit align-center lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/detail-page-no-shadow._CB1564761647_.svg" alt="Amazon Seller Central product detail page showing where descriptions go" title="Amazon Seller Central product detail page showing where descriptions go" data-src="https://m.media-amazon.com/images/G/01/sell/images/detail-page-no-shadow._CB1564761647_.svg"/></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-base padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-storm padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-storm design-Sell" id="" style="width:75%"><div class="text align-start color-storm font-size-default ember font-normal">Your offer details will be displayed on a “product detail page.” If you’ve ever shopped on Amazon.com, you’ve seen one. Product detail pages are where customers find all of the relevant information about a particular item. <br/><br/>When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offer the product can contribute detail page information—or request detail page reviews if the information displayed is incorrect.<br/><br/>If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_BR_M" style="width:100%"><div class="align-start"><a href="?ref_=sduk_soa_sell_brands" class="link link-type-standard-dark">Learn about Brand Registry</a></div></div></div><div class="border-color-squid-ink padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-mobile-row" id="" style="width:100%"><div class="border-color-storm padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-storm design-Sell" id="" style="width:8.333333333333334%"><div class="text align-start color-squid-ink font-size-small ember font-heavy">1.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:91.66666666666667%"><div class="border-color-storm padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-storm design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-default ember font-heavy">Title</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-small ember font-normal">200 characters max, capitalize the first letter of every word</div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-mobile-row" id="" style="width:100%"><div class="border-color-storm padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-storm design-Sell" id="" style="width:8.333333333333334%"><div class="text align-start color-squid-ink font-size-small ember font-heavy">2.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:91.66666666666667%"><div class="border-color-storm padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-storm design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-default ember font-heavy">Images</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-small ember font-normal">500 x 500 or 1 000 x 1 000 pixels to increase listing quality</div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-mobile-row" id="" style="width:100%"><div class="border-color-storm padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-storm design-Sell" id="" style="width:8.333333333333334%"><div class="text align-start color-squid-ink font-size-small ember font-heavy">3.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:91.66666666666667%"><div class="border-color-storm padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-storm design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-default ember font-heavy">Variations</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-small ember font-normal">Such as different colours, scents, or sizes</div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-mobile-row" id="" style="width:100%"><div class="border-color-storm padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-storm design-Sell" id="" style="width:8.333333333333334%"><div class="text align-start color-squid-ink font-size-small ember font-heavy">4.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:91.66666666666667%"><div class="border-color-storm padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-storm design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-default ember font-heavy">Bullet points</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-small ember font-normal">Short, descriptive sentences highlighting key features and benefits</div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-mobile-row" id="" style="width:100%"><div class="border-color-storm padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-storm design-Sell" id="" style="width:8.333333333333334%"><div class="text align-start color-squid-ink font-size-small ember font-heavy">5.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:91.66666666666667%"><div class="border-color-storm padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-storm design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-default ember font-heavy">Featured offer ("Buy Box")</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-small ember font-normal">The featured offer on a detail page. Customers can add to their cart or “Buy Now”</div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-mobile-row" id="" style="width:100%"><div class="border-color-storm padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-storm design-Sell" id="" style="width:8.333333333333334%"><div class="text align-start color-squid-ink font-size-small ember font-heavy">6.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:91.66666666666667%"><div class="border-color-storm padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-storm design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-default ember font-heavy">Other offers</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-small ember font-normal">The same product sold by multiple sellers offering a different price, shipping options, etc.</div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-mobile-row" id="" style="width:100%"><div class="border-color-storm padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-storm design-Sell" id="" style="width:8.333333333333334%"><div class="text align-start color-squid-ink font-size-small ember font-heavy">7.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:91.66666666666667%"><div class="border-color-storm padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-storm design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-default ember font-heavy">Description</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-small ember font-normal">Keywords improve the chances that people will find your listing</div></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="background-color-squid-ink border-color-squid-ink padding-left-base padding-right-base padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell snippet-jargon" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:100%"><div class="border-color-squid-ink padding-left-base padding-right-xmini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><h3 class="heading align-start font-size-medium color-white ember font-heavy">Amazon jargon:</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><h3 class="heading align-start font-size-medium color-siren ember font-heavy">Featured Offer</h3></div></div><div class="border-color-squid-ink padding-left-base padding-right-zero padding-top-xmini padding-bottom-xxmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-cumulus font-size-small ember font-normal">If more than one seller offers a product, they may compete for the Featured Offer , the most visible offers on the product detail page. Sellers must meet performance-based requirements to be eligible for Featured Offer placement.</div></div><div class="border-color-squid-ink padding-left-base padding-right-zero padding-top-mini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_FOA_M" style="width:100%"><div class="align-start"><a href="https://youtu.be/ltWwagPydYg" class="link link-type-standard-light">Watch a Video </a></div></div></div></div><div class="border-color-cumulus padding-left-zero padding-right-zero padding-top-zero padding-bottom-xxlarge border-left-zero border-right-zero border-top-1px border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="attracting-customers" style="width:100%"><h2 class="heading align-start font-size-xxlarge color-squid-ink ember font-heavy">Attracting customers</h2></div><div class="border-color-cumulus padding-left-zero padding-right-zero padding-top-small padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-storm font-size-medium ember font-normal">Once your products go live in Amazon's stores, there are a number of things you can do to attract customers. The Amazon Flywheel describes our method for driving growth.<br/><br/>Below are some ways to consider using “Amazon Flywheel” principles to generate momentum for your business.</div></div><div class="border-color-squid-ink border-radius-8px padding-left-base padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:58.333333333333336%"><a class="link-container video-popup-link-container" href="#" data-youtube-id="0fXNyc0rZd0" data-video-title="Selling partners & the Amazon Flywheel"><div class="border-color-squid-ink border-radius-8px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-light" id="" style="width:100%"><div class=" image image-size-fit align-start inherit-container-props lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/flywheel-still-white._CB1569954357_._SL50_FMjpg_BL5_.jpg" alt="Flywheel attracting customers" title="Flywheel attracting customers" data-src="https://m.media-amazon.com/images/G/01/sell/images/posters/flywheel-still-white._CB1569954357_.jpg"/></div></div></a></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell snippet-left-right-article" id="provide-fast-shipping" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink border-radius-8px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-light" id="" style="width:41.666666666666664%"><div class=" image image-size-fit align-start inherit-container-props lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/lofi/prime-shipping._CB441002072_.svg" alt="Amazon Prime delivery screen with “get it today” selected" title="Amazon Prime delivery screen with “get it today” selected" data-src="https://m.media-amazon.com/images/G/01/sell/images/lofi/prime-shipping._CB441002072_.svg"/></div></div><div class="border-color-squid-ink padding-left-xlarge padding-right-small padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:58.333333333333336%"><div class="border-color-siren padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-small ember-mono font-normal">CUSTOMER EXPERIENCE</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Provide fast shipping</h3></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Customers often shop for products with the Amazon Prime badge, which you can get by using<a href="https://sell.amazon.co.uk/fulfilment-by-amazon?ref_=sduk_soa_sell_fast_fba_i"> Fulfilment by Amazon</a><a href="https://sell.amazon.co.uk/fulfilment-by-amazon"> </a>(FBA) to ship products from one of our fulfilment centres.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_ESO_M" style="width:100%"><div class="align-start"><a href="https://sell.amazon.co.uk/fulfil?ref_=sduk_soa_sell_fulfil_i" class="link link-type-standard-dark">Explore all shipping options</a></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-siren padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Sell and ship across Europe</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">With just one account you can reach customers, manage your listings and inventory all across Europe, within five European Stores (Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it and Amazon.es). To help you stay informed of changes related to Brexit, please visit our <a href="https://sellercentral.amazon.co.uk/gc/sell-online/brexit?ref_=sduk_soa_sell_brexit_i"><strong>Prepare your Amazon Business for Brexit</strong></a> help page (login required)</div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class=" image image-size-fit align-start "><img src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/sandbox/Illustrations/FBA._CB432086160_.png" alt="Sell and ship across Europe with Amazon UK" title=""/></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-mini padding-top-xsmall padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SELL_SAE_I" style="width:100%"><div class="align-start"><a href="https://sell.amazon.co.uk/programmes/sell-across-europe.html?ref_=sduk_soa_sell_saeu_i" class="link link-type-standard-dark">Learn about selling across Europe</a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell snippet-left-right-article" id="advertise-your-offers" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div></div><div class="border-color-squid-ink border-radius-8px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-light" id="" style="width:100%"><div class=" image image-size-fit align-start inherit-container-props lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/lofi/sponsored._SL50_FMjpg_BL5_.jpg" alt="Graph showing Amazon Seller Central’s automated repricing and bulk pricing tools" title="Graph showing Amazon Seller Central’s automated repricing and bulk pricing tools" data-src="https://m.media-amazon.com/images/G/01/sell/images/lofi/sponsored.jpg"/></div></div></div><div class="border-color-squid-ink padding-left-xlarge padding-right-small padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:58.333333333333336%"><div class="border-color-siren padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-small ember-mono font-normal">TRAFFIC</div></div><div class="border-color-siren padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Advertise your offers</h3></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Help improve visibility of individual products and boost brand awareness by advertising in search results and on product pages. Running a deal or a coupon is another way to promote your products.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-mini padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_ADS_M" style="width:100%"><div class="align-start"><a href="https://sell.amazon.co.uk/advertising?ref_=sduk_soa_sell_adv_i" class="link link-type-standard-dark">Learn about advertising</a></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell snippet-left-right-article" id="set-competitive-prices" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-xxmini padding-right-small padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-siren padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-small ember-mono font-normal">PRICING</div></div><div class="border-color-siren padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Set competitive prices</h3></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Many customers shop for the best price. Seller Central tools like automated repricing and bulk pricing for Amazon Business customers can help you stay competitive.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_IS_M" style="width:100%"><div class="align-start"><a href="https://sellercentral.amazon.co.uk/gp/help/external/help.html?itemID=43381&ref=efph_43381_cont_home" class="link link-type-external-dark" target="_blank">More ideas to increase sales</a></div></div></div><div class="border-color-squid-ink border-radius-8px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-light" id="" style="width:50%"><div class=" image image-size-fit align-start inherit-container-props lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/pricing-dashboard-graph._CB1564765300_.svg" alt="Graph showing Amazon Seller Central’s automated repricing and bulk pricing tools" title="Graph showing Amazon Seller Central’s automated repricing and bulk pricing tools" data-src="https://m.media-amazon.com/images/G/01/sell/images/pricing-dashboard-graph._CB1564765300_.svg"/></div></div></div></div><div></div><div class="border-color-cumulus padding-left-zero padding-right-zero padding-top-zero padding-bottom-xxlarge border-left-zero border-right-zero border-top-1px border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="after-your-first-sale" style="width:100%"><h2 class="heading align-start font-size-xxlarge color-squid-ink ember font-heavy">After your first sale</h2></div><div class="border-color-cumulus padding-left-zero padding-right-zero padding-top-zero padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:66.66666666666667%"><div class="text align-start color-storm font-size-medium ember font-normal">The moment you’re selling on Amazon is the moment you can start growing. We have tools in place to help you take things to the next level and then some.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="spacer"></div></div></div></div><div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell snippet-left-right-article" id="get-customer-reviews" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-mini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="border-color-siren padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Get customer reviews</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Customer product reviews benefit customers and sellers. Make sure you’re familiar with the right and wrong ways to get more product reviews and avoid policy violations.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_dl_understand-cust-reviews_i" style="width:100%"><div class="align-start"><a href="https://sellercentral.amazon.co.uk/gp/help/external/G201972140?ref_=sduk_soa_sell_cr_i" class="link link-type-download-dark" target="_blank">Get the guidelines</a></div></div></div><div class="border-color-squid-ink border-radius-8px padding-left-base padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_ASP_M" style="width:58.333333333333336%"><a class="link-container video-popup-link-container" href="#" data-youtube-id="6yxMpsLGKC8" data-video-title="Amazon Policies on Customer Product Reviews for Amazon Selling Partner"><div class="border-color-squid-ink border-radius-8px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-light" id="" style="width:100%"><div class=" image image-size-fit align-start inherit-container-props lazy-loaded"><img src="https://m.media-amazon.com/images/G/02/selleruniversity/Screenshot_189._SL50_FMpng_BL5_.png" alt="Flywheel attracting customers" title="Flywheel attracting customers" data-src="https://m.media-amazon.com/images/G/02/selleruniversity/Screenshot_189.png"/></div></div></a></div></div></div><div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-cumulus padding-left-zero padding-right-zero padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div></div><div class="border-color-squid-ink border-radius-8px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="UK_SOA_SO_WATCH_SR_M" style="width:100%"><a class="link-container video-popup-link-container" href="#" data-youtube-id="RhAXG767zdw" data-video-title="Sellers Read Reviews: Lalabu"><div class="border-color-squid-ink border-radius-8px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-light" id="" style="width:100%"><div class=" image image-size-fit align-center inherit-container-props lazy-loaded"><img src="https://m.media-amazon.com/images/G/02/selldot/migration/Seller_read_reviews._SL50_FMpng_BL5_.png" alt="Sellers Read Reviews" title="Sellers Read Reviews" data-src="https://m.media-amazon.com/images/G/02/selldot/migration/Seller_read_reviews.png"/></div></div></a></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-minibase border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-medium color-squid-ink ember font-heavy">Sellers Read Reviews</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><blockquote class="quote theme-light"><div class="quote-content">The great thing about Amazon is, its giving you live real-time feedback in terms of how the product is being perceived and how you as a seller are performing.</div><div class="quote-attribution"><cite><strong class="quotee">Ramin Golzari</strong><span class="quotee-company">Managing Director, Highlander Outdoor</span></cite></div></blockquote></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell snippet-left-right-article" id="grow-your-business" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-mini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-siren padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Grow your business</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Selling in Amazon stores enables you to build a worldwide company from your laptop. Advertising, promotions, and global selling are just a few ways to expand.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_EGO_I" style="width:100%"><div class="align-start"><a href="https://sell.amazon.co.uk/grow?ref_=sduk_soa_sell_grow_brand2" class="link link-type-standard-dark">Explore growth opportunities</a></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class=" image image-size-fit align-start lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/grow-your-business.svg" alt="Amazon Seller Central interface showing growth opportunities for an Amazon seller account" title="Amazon Seller Central interface showing growth opportunities for an Amazon seller account" data-src="https://m.media-amazon.com/images/G/01/sell/images/grow-your-business.svg"/></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell snippet-left-right-article" id="stay-healthy" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink border-radius-8px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-light" id="" style="width:41.666666666666664%"><div class=" image image-size-fit align-start inherit-container-props lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/lofi/stay-healthy.svg" alt="Graph showing the health of an Amazon seller account" title="Graph showing the health of an Amazon seller account" data-src="https://m.media-amazon.com/images/G/01/sell/images/lofi/stay-healthy.svg"/></div></div><div class="border-color-squid-ink padding-left-xlarge padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:58.333333333333336%"><div class="border-color-siren padding-left-small padding-right-zero padding-top-zero padding-bottom-zero border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Stay successful</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">We set a high bar for Amazon sellers because we want to provide a seamless, trustworthy, delightful shopping experience for customers.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_dl_seller-best-practices_i" style="width:100%"><div class="align-start"><a href="https://m.media-amazon.com/images/G/02/Sell/guide/seller-best-practices_UK.pdf?ref_=sduk_soa_sell_sts_i" class="link link-type-download-dark" target="_blank">Download the Seller Best Practices guide</a></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="frequently-asked-questions" style="width:100%"><h2 class="heading align-center font-size-xlarge color-squid-ink ember font-bold">Frequently Asked Questions</h2></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-center color-granite font-size-large ember font-normal">Get answers to the frequently asked questions about Fulfillment by Amazon</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-border-top accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-start">What type of products can you sell online?</div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-stone font-size-default ember font-normal">Taking into consideration your niche, target, and business goals, you can sell almost anything online.<br/> <br/> On Amazon, you can sell many product categories that don't need approval such as Computing, Automotive, Kitchen & Home, Consumer Electronics, Pet Supplies, or Shoes & Accessories products. <br/> <br/> Specific product categories, such as Watches, Beauty, Apparel, or Health & Personal Care, will require prior approval from Amazon's team before they can be listed.</div></div></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-border-top accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-start">Why sell online on Amazon?</div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-stone font-size-default ember font-normal">Selling on Amazon can assist your business in reaching a larger audience and potential customers. Furthermore, Amazon's selling partners have access to a variety of resources that can assist them in increasing the visibility and sales of their businesses.<br/> <br/>Amazon provides selling partners with access to a library of educational resources to help them learn about a variety of topics and broaden their knowledge. Several programmes, like Amazon Handmade, are designed to help businesses with more niche audiences grow exponentially.<br/> <br/>You can start an online business with low investment, secure payment methods, credibility and many more benefits by becoming an Amazon Seller.</div></div></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-border-top accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-start">Do I need to be self employed to sell on Amazon?</div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-stone font-size-default ember font-normal">Selling on Amazon is open to anyone, regardless of your employment status. Amazon offers two selling plans, one for individuals and another for professional sellers. Once you have decided which plan is best for you, you can start selling on the website. <br/> <br/>Keep in mind, if your sales income exceeds a certain limit, you may need to register as a self-employed business and pay taxes accordingly.</div></div></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-border-top accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-start">What mistakes to avoid while selling online?</div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-stone font-size-default ember font-normal">When selling online, avoiding common mistakes such as lack of product information, poor customer service, and unclear target audience is essential for success. <br/> <br/> It's important to have a clear understanding of your business capacity and to address logistics and fulfillment issues that can affect your business’ effectiveness and reputation. One alternative to streamline these processes is using services such as Fulfilment by Amazon. <br/> <br/> Creating a solid business strategy that takes these factors into account is critical to establishing a successful online selling operation.</div></div></div></div></div></div></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><script type="text/javascript">;(function() { function script(csmMarker){if(window.ue){var uet=window.uet;"function"==typeof uet&&csmMarker&&uet(csmMarker)}} script("cf"); })();</script></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-justify-content flex-justify-content-center flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="text align-start color-squid-ink font-size-medium ember font-normal">Just have a few items to sell?</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_ri_link_pf" style="width:58.333333333333336%"><div class="align-start"><a href="https://sellercentral.amazon.co.uk/gp/flex/sign-in-syh.html?marketplaceID=A1F83G8C2ARO7P&ref_=sduk_soa_sell_ri_pf" class="link button button-type-secondary-dark font-size-regular button-focus-default" data-ld-append="SDRI_SELL_I_UA">Sign up to become an individual seller</a></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="multi-img-bg-container " style="background:url('https://m.media-amazon.com/images/G/01/sell/images/bg/illustration-pf-sell-2x.png') center right/600px no-repeat,url('https://m.media-amazon.com/images/G/01/sell/images/illustration/pf-wave-horizon-1.svg') top left/cover no-repeat"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:58.333333333333336%"><div class="border-color-squid-ink padding-left-zero padding-right-xxlarge padding-top-xxlarge padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h2 class="heading align-start font-size-xlarge color-squid-ink ember font-heavy">Start selling online today</h2></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xsmall padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-large ember font-normal">Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe</div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="spacer"></div></div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="spacer"></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_SO_rp_cta_p" style="width:100%"><div class="align-start"><a href="https://sellercentral.amazon.co.uk/gp/on-board/workflow/Registration/login.html?ref_=sduk_soa_sell_rp_f&passthrough%2Faccount=b2b_fba_soa&passthrough%2FsuperSource=OAR&passthrough%2FmarketplaceID=A1F83G8C2ARO7P" class="link button button-type-primary font-size-xlarge button-focus-default" data-ld-append="SDRP_SELL_PF_UA">Sign up</a></div></div><div class="border-color-granite padding-left-zero padding-right-zero padding-top-xmini padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-granite design-Sell" id="" style="width:100%"><div class="text align-start color-granite font-size-xsmall ember font-normal">£25 (excl. VAT) per month + selling fees</div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="background-color-squid-ink-dark border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><nav class="nav-type-footer nav-style-dark "><section class="nav-footer-top"><article class="nav-footer-breadcrumbs"></article><article class="nav-footer-button-wrap"><button class="link popup-link button button-type-secondary-light button-type-language" data-popup-id="footer-nav-language-picker-popup">English</button><button class="country-picker country-picker-style-undefined button-type-country button-type-secondary-undefined country-UK link popup-link button button-type-secondary-light" data-popup-id="footer-nav-country-picker-popup">United Kingdom</button><div class="popup-layover hide" id="footer-nav-country-picker-popup"><div class="popup"><div class="popup-close-container"><a class="hide close-popup" data-popup-id="footer-nav-country-picker-popup" aria-label="Close country popup">✕</a></div><div class="popup-container max-width-800px"><h3 class="country-picker-heading">Explore selling on Amazon around the world</h3><ul class="country-popup-list"><li><a href="https://sell.amazon.com.au" class="country-picker-country country-AU">Australia</a></li><li><a href="https://sell.amazon.com.be" class="country-picker-country country-BE">Belgium</a></li><li><a href="https://venda.amazon.com.br" class="country-picker-country country-BR">Brazil</a></li><li><a href="https://sell.amazon.ca" class="country-picker-country country-CA">Canada</a></li><li><a href="https://gs.amazon.cn" class="country-picker-country country-CN">China</a></li><li><a href="https://sell.amazon.fr" class="country-picker-country country-FR">France</a></li><li><a href="https://sell.amazon.de" class="country-picker-country country-DE">Germany</a></li><li><a href="https://sell.amazon.in" class="country-picker-country country-IN">India</a></li><li><a href="https://sellercentral.amazon.ie/welcome" class="country-picker-country country-IE">Ireland</a></li><li><a href="https://sell.amazon.it" class="country-picker-country country-IT">Italy</a></li><li><a href="https://sell.amazon.co.jp" class="country-picker-country country-JP">Japan</a></li><li><a href="https://sell.amazon.co.kr" class="country-picker-country country-KR">Korea</a></li><li><a href="https://vender.amazon.com.mx" class="country-picker-country country-MX">Mexico</a></li><li><a href="https://sell.amazon.nl" class="country-picker-country country-NL">Netherlands</a></li><li><a href="https://sell.amazon.pl" class="country-picker-country country-PL">Poland</a></li><li><a href="https://sell.amazon.sa" class="country-picker-country country-SA">Saudi Arabia</a></li><li><a href="https://sell.amazon.com.sg" class="country-picker-country country-SG">Singapore</a></li><li><a href="https://sell.amazon.com/global-selling/south-africa" class="country-picker-country country-ZA">South Africa</a></li><li><a href="https://sell.amazon.es" class="country-picker-country country-ES">Spain</a></li><li><a href="https://sell.amazon.se" class="country-picker-country country-SE">Sweden</a></li><li><a href="https://gs.amazon.com.tw" class="country-picker-country country-TW">Taiwan</a></li><li><a href="https://sell.amazon.co.th" class="country-picker-country country-TH">Thailand</a></li><li><a href="https://satis.amazon.com.tr" class="country-picker-country country-TR">Turkey</a></li><li><a href="https://sell.amazon.ae" class="country-picker-country country-AE">United Arab Emirates</a></li><li><a href="https://sell.amazon.co.uk" class="country-picker-country current country-UK">United Kingdom</a></li><li><a href="https://sell.amazon.com" class="country-picker-country country-US">United States</a></li><li><a href="https://sell.amazon.vn" class="country-picker-country country-VN">Vietnam</a></li></ul><p class="country-picker-footnote">Amazon operates stores worldwide, allowing you to grow your business internationally regardless of where you’re located.</p></div></div></div><button class="link popup-link button button-type-secondary-light button-type-hmd" data-popup-id="hmd-picker-popup">Feedback</button></article></section><section class="nav-footer-wrap"><ul><li class="has-children "><a>Sell on Amazon</a><ul><li class=" "><a href="https://sell.amazon.co.uk/sell-online/beginners-guide?ref_=sduk_soa_tbg_fnav">Beginner's guide</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes/amazon-business?ref_=sduk_soa_ab_fnav">Amazon Business</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes/sell-across-europe?ref_=sduk_soa_sae_fnav">Sell across Europe</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/what-is-dropshipping?ref_=sduk_soa_wid_fnav">What is dropshipping?</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/sell-clothes-online?ref_=sduk_soa_sco_fnav">Selling clothes online</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/sell-books-online?ref_=sduk_soa_sbo_fnav">Selling books online</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/inventory-management?ref_=sduk_soa_wiim_fnav">What is inventory management?</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/selling-online-blog?ref_=sduk_soa_sob_fnav">Selling online blog</a></li></ul></li><li class="has-children "><a>Fulfil orders</a><ul><li class=" "><a href="https://sell.amazon.co.uk/fulfilment-by-amazon?ref_=sduk_soa_fba_fnav">Fulfilment by Amazon</a></li><li class=" "><a href="https://sell.amazon.co.uk/fulfilment-by-amazon/fba-new-selection-program?ref_=sduk_soa_fbansp_fnav">FBA New Selection Program</a></li><li class=" "><a href="https://sell.amazon.co.uk/fulfilment-by-amazon/fba-europe?ref_=sduk_soa_fbaes_fnav">Fulfil in Europe</a></li><li class=" "><a href="https://sell.amazon.co.uk/low-price-fba-rates?ref_=sduk_soa_fbasl_fnav">Low-Price FBA rates</a></li><li class=" "><a href="https://sell.amazon.co.uk/fulfilment-by-amazon/fba-multi-channel?ref_=sduk_soa_fbamc_fnav">Multi-Channel Fulfilment</a></li><li class=" "><a href="https://www.veeqo.com/gb?utm_source=Amazon&utm_medium=Website%20&utm_campaign=Selldotwebsite-homepage-footer&utm_content=Veeqo-shippingsoftware">Veeqo – Shipping Software</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/ecommerce-fulfilment-guide?ref_=sduk_soa_efg_fnav">Ecommerce fulfillment guide</a></li><li class=" "><a href="https://sell.amazon.co.uk/freight-logistics?ref_=sduk_soa_freight_fnav">Amazon Freight</a></li></ul></li><li class="has-children "><a>Programmes</a><ul><li class=" "><a href="https://sell.amazon.co.uk/global-selling?ref_=sduk_soa_gs_fnav">Amazon Global Selling</a></li><li class=" "><a href="https://sell.amazon.co.uk/advertising?ref_=sduk_soa_ads_fnav">Advertising</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes/strategic-account-services?ref_=sduk_sas_fnav">Strategic Account Services</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes/amazon-lending?ref_=sduk_soa_ldn_fnav">Amazon Lending</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes/renewed">Sell refurbished products</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes?ref_=sduk_soa_prog_fnav">See all Programmes</a></li></ul></li><li class="has-children "><a>Amazon for Brands</a><ul><li class=" "><a href="https://sell.amazon.co.uk/brand-owners?ref_=sduk_soa_bo_fnav">Launch and register your brand </a></li><li class=" "><a href="https://sell.amazon.co.uk/build-an-online-store?ref_=sduk_soa_baos_fnav">Build an online store</a></li><li class=" "><a href="https://sell.amazon.co.uk/grow?ref_=sduk_soa_grow_fnav">New Seller Guide programmes</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/seller-stories?ref_=sduk_soa_sst_fnav">Brand stories</a></li><li class=" "><a href="https://sell.amazon.co.uk/brand-owners?ref_=sduk_soa_abr_fnav#register">Amazon Brand Registry</a></li><li class=" "><a href="https://sell.amazon.co.uk/brand-owners?ref_=sduk_soa_ba_fnav#brandanalytics">Brand Analytics</a></li><li class=" "><a href="https://sell.amazon.co.uk/brand-owners?ref_=sduk_soa_p_fnav#protect">Protect your brand</a></li><li class=" "><a href="https://sell.amazon.co.uk/brand-registry?ref_=sduk_soa_br_fnav">Brand Registry</a></li></ul></li><li class="has-children "><a>Resources</a><ul><li class=" "><a href="https://sellercentral.amazon.co.uk/?ref_=sduk_soa_xass_fnav">Login to Seller Central</a></li><li class=" "><a href="https://sell.amazon.co.uk/sell-online/seller-university?ref_=sduk_soa_selleruni_fnav">Seller University</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/vat-resources?ref_=sduk_soa_vatrc_fnav">VAT Knowledge Centre</a></li><li class=" "><a href="https://sell.amazon.co.uk/selling-partner-compliance-hub?ref_=sduk_soa_spch_fnav">Selling Partner Compliance Hub</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/events-and-webinar?ref_=sduk_soa_evtweb_fnav">Events and Webinars</a></li><li class=" "><a href="https://sell.amazon.co.uk/selling-partner-appstore?ref_=sduk_soa_spa_fnav">Selling Partner Appstore</a></li><li class=" "><a href="https://m.media-amazon.com/images/G/02/sell/images/P2B_2023_UK_.pdf"> European Selling Partner Report 2023</a></li><li class=" "><a href="https://sell.amazon.co.uk/contact-us?ref_=sduk_soa_contactus_fnav">Contact us</a></li></ul></li></ul></section></nav><div class="popup-layover hide" data-is-sc="false" id="hmd-picker-popup"><div class="popup"><div class="popup-close-container"><a class="hide close-popup" data-popup-id="hmd-picker-popup" aria-label="Close feedback popup">✕</a></div><div class="popup-container" id="hmd-main-popup"><div class="hmd-title">Rate this page</div><form id="hmd-survey-form"><div class="ratings-title">Rate your experience with this page</div><div class="ratings-container"><fieldset class="ratings-fieldset"><input type="radio" id="rate_5" name="starLevel" value="5" class="hmd-radio"/><label for="rate_5"></label><input 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target="_blank"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-original align-center "><img src="https://m.media-amazon.com/images/G/01/sell/icons/linkedin-logo-white.png" alt="LinkedIn logo" title=""/></div></div></a></div><div class="border-color-squid-ink padding-left-zero padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_FNAV_TT" style="width:33.333333333333336%"><a class="link-container " href="https://www.tiktok.com/@sellonamazoneurope" 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