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9.5S7.01 5 9.5 5 14 7.01 14 9.5 11.99 14 9.5 14z"></path></svg></a><form role="search" method="get" class="search-form" action="https://iabtechlab.com/"> <label> <span class="screen-reader-text">Search for:</span> <input type="search" class="search-field" placeholder="Search …" value="" name="s" /> </label> <input type="submit" class="search-submit" value="Search" /> </form></li></ul> <div class="header-profile-icon"> <div class="dropdown"> <img src="https://www.iab.com/wp-content/themes/iab/lib-browser/img/icons/redesign/Account.png" style="width:22px; cursor:pointer;" alt="Profile Icon" id="loginPrompt" /> </div> </div> </div> </nav> </div> </div><div class="container" style="max-width: 1225px;"> <div class="row"> <div class="col-md-8" style="margin-left:-10px;"> <div class="post-single post-23698 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-compliance"> <h1 id="post-title" style="font-size: 36px; text-transform:none; text-align:left;" class="entry-title post-23698 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-compliance">Compliance with Standards you can count on </h1> </div> <div id="article"> <h3 class="wp-block-heading" id="h-a-picture-is-worth-a-thousand-words">A picture is worth a thousand words</h3> <div class="wp-block-post-date"><time datetime="2024-11-12T09:47:53-05:00">November 12, 2024</time></div> <div style="height:24px" aria-hidden="true" class="wp-block-spacer"></div> <p>Everyone in the digital supply chain alike wants to be recognized for the work they do to comply with industry standards. Buyers, sellers, adtech companies. It gives buyers a sense of security in how operations are performed, and it sets sellers apart from the competition. </p> <p>While the IAB Tech Lab doesn鈥檛 have a compliance program for every standard, the ones we do are critical to get right. <a href="https://iabtechlab.com/compliance-programs/open-measurement/">Open Measurement</a>, <a href="https://iabtechlab.com/compliance-programs/podcast-measurement-compliance/">Podcast Measurement</a>, and <a href="https://iabtechlab.com/compliance-programs/data-transparency/">Data Transparency</a> are compliance programs that require nuanced integration and roll up into larger scale industry initiatives, such as impression measurement.</p> <p>We have recently enhanced how we recognize compliant companies, as outlined in this video, or in the rest of this article below.</p> <iframe src="https://player.vimeo.com/video/1025263003?title=0&byline=0&portrait=0&badge=0&autopause=0&player_id=0&app_id=58479" width="1920" height="512" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" title="Explaining IAB Tech Lab's Compliance Badge Server"></iframe> <p><strong>What does Tech Lab compliance mean?</strong></p> <p>Tech Lab compliance programs exercise the integration of the standards. As an example, Open Measurement is a software development kit (SDK) that needs to be integrated into an ads SDK or publisher adtech stack. As with any software integration, there are a set of outcomes expected and a set of tests that can be executed to ensure the integration was successful.</p> <p>Once an integrator passes Compliance Certification they need a way to share the news with the industry! We鈥檙e pleased to announce we鈥檝e rolled out a new, more secure, way to receive and display your compliance seal badge!</p> <p>In the past, the IAB Tech Lab has sent out an image version of our compliance seal for the certified company to display on their site. While this was simple to display, it wasn鈥檛 secure. It was susceptible to being copied or left on webpages after a company’s compliance for a product had expired. This made it difficult to trust the value of the compliance badge.  </p> <p>Going forward, a company completing compliance will receive a piece of javascript code to embed on their webpage. The IAB Tech Lab Compliance Team will manage the badge display. If they have gone out of compliance, the badge will change to reflect their compliance status. This change means the industry can trust the signal provided by the compliance badge. The badge means that a company has completed a compliance program and the tests have been successfully exercised to show adherence to the standard(s) they are certified in. The badge can be verified by its link back to the companies compliance log in the IAB Tech Lab Tools Portal. This new method of compliance badge deployment will start with each company鈥檚 upcoming compliance renewal if you are an existing compliant company. All new certifications will be handled in this manner from November 2024. </p> <p>We鈥檙e excited to bring this seemingly small change to the industry, to help promote trust and transparency in the Tech Lab Compliance Programs.</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <figure class="wp-block-image size-large is-resized"><img decoding="async" width="768" height="1024" src="https://iabtechlab.com/wp-content/uploads/2024/11/IMG_8107-scaled-1-768x1024.jpeg" alt="" class="wp-image-23777" style="width:203px;height:auto" srcset="https://iabtechlab.com/wp-content/uploads/2024/11/IMG_8107-scaled-1-768x1024.jpeg 768w, https://iabtechlab.com/wp-content/uploads/2024/11/IMG_8107-scaled-1-225x300.jpeg 225w, https://iabtechlab.com/wp-content/uploads/2024/11/IMG_8107-scaled-1-1152x1536.jpeg 1152w, https://iabtechlab.com/wp-content/uploads/2024/11/IMG_8107-scaled-1-1536x2048.jpeg 1536w, https://iabtechlab.com/wp-content/uploads/2024/11/IMG_8107-scaled-1-60x80.jpeg 60w, https://iabtechlab.com/wp-content/uploads/2024/11/IMG_8107-scaled-1.jpeg 1920w" sizes="(max-width: 768px) 100vw, 768px" /></figure> <p><strong>Katie Shell</strong><br>Associate Product Manager<br>IAB Tech Lab</p> </div> </div> <div class="col-md-4"> <div style="border: 1px solid #c8c4c4; margin-top: 30px; padding-left: 20px; padding-bottom: 10px;"> <h2 style="margin-top: 0px; margin-bottom: 0px; text-transform: none; font-size: 22px;">Tags</h2><li><a href="https://iabtechlab.com/tag/compliance/" class="">compliance</a></li> </div> <div style="border: 1px solid #c8c4c4; margin-top: 30px; padding-left: 20px; padding-bottom: 10px;"> <h2 style="margin-top: 0px; margin-bottom: 0px; text-transform: none; font-size: 22px;">Latest News</h2> <li style="margin-bottom:5px;"><a href="https://iabtechlab.com/tech-lab-introduces-id-less-solutions-guidance-for-public-comment/">IAB Tech Lab Introduces "ID-Less Solutions Guidance" for Public Comment</a></li><li style="margin-bottom:5px;"><a href="https://iabtechlab.com/5-key-takeaways-from-the-iab-tech-lab-international-summit-2024/">5 Key Takeaways from the IAB Tech Lab International Summit 2024</a></li><li style="margin-bottom:5px;"><a href="https://iabtechlab.com/gpp-update-important-changes-to-inform-your-data-privacy-roadmap/">GPP Update: Important Changes to Inform Your Data Privacy Roadmap</a></li><li style="margin-bottom:5px;"><a href="https://iabtechlab.com/compliance-with-standards-you-can-count-on/">Compliance with Standards you can count on</a></li><li style="margin-bottom:5px;"><a href="https://iabtechlab.com/announcing-the-finalized-accountability-platform/">Announcing the finalized Accountability Platform</a></li> </div> </div> </div> </div> <div class="clear"></div> <div id="footer"> <div id="footer-wrap"> <div id="footer-box" class="footer-v4"> <div class="sidebar-footer"> <div> <div id="nav_menu-3" class="footer-widget-col widget_nav_menu"><h4>About the IAB Tech Lab</h4><div class="menu-footer-1-container"><ul id="menu-footer-1" class="menu"><li id="menu-item-1416" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1416"><a href="https://iabtechlab.com/about-the-iab-tech-lab/">Tech Lab Mission</a></li> <li id="menu-item-1417" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1417"><a href="https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/">Tech Lab Leadership</a></li> <li id="menu-item-1418" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1418"><a href="https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-team/">Tech Lab Team</a></li> <li id="menu-item-12207" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12207"><a href="https://iabtechlab.com/global-partners/">Global Partners</a></li> </ul></div></div> </div> </div> <div class="sidebar-footer"> <div> <div id="nav_menu-12" class="footer-widget-col widget_nav_menu"><h4>Contact</h4> <div class="menu-footer-3-container"> <ul id="menu-footer-3" class="menu"> <li id="menu-item-19715" class="subscribe-button menu-item menu-item-type-custom menu-item-object-custom menu-item-19715"><a href="#" class="subscribe-button" data-toggle="modal" data-target="#myModal">Subscribe to Our Newsletter</a></li> <li id="menu-item-7337" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7337"><a href="https://iabtechlab.com/membership/">Join the IAB Tech Lab</a></li> <li id="menu-item-7338" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7338"><a href="https://iabtechlab.com/contact-us/">Contact Us</a></li> <li id="menu-item-13704" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-13704"><a href="https://iabtechlab.com/tech-lab-careers/">Tech Lab Careers</a></li> </ul> </div> </div> </div> </div> </div> <style> .footer-widget-col h4 { text-transform: none !important; 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