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Vertical Video Ads
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4.03 18 9C18 10.942 17.38 12.737 16.33 14.21ZM3 9C3 12.308 5.692 15 9 15C12.308 15 15 12.308 15 9C15 5.692 12.308 3 9 3C5.692 3 3 5.692 3 9Z" fill="white" /> </svg>" data-bg-color="white-neutral" data-root-page-title="Business" data-search-placeholder="Search" data-search-query-key="q" data-search-query-type="?" data-scribe-element="AVQB" data-scribe-section="u01b-navigation" data-profile-enabled="true" data-cta-link-new-tab="false"> </div> <div class="u01b__static-nav"> </div> </div> </div> </div> </div> </div> <main class="twtr-color-bg--white-neutral business__header-banner-margin" id="twtr-main"> <div class="c01-masthead"> <div class="c01 twtr-color-bg--black-neutral c01__min-height--xs " data-end-aniation-on-last="false"> <div class="c01__wrapper twtr-container "> <div class="c01__item has-no-animation"> <div class="twtr-grid"> <div class="twtr-col-md-7"> <h1 class="c01__headline twtr-type--headline-xxl twtr-color--white-neutral "> Vertical Video Ads </h1> </div> </div> <div class="c01__cta"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--masthead twtr-btn--size-default twtr-btn-color--masthead-white twtr-btn__icon--noicon twtr-scribe-clicks" href="https://ads.twitter.com/login?ref=BTC" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="ZT9V" data-twtr-scribe-component="create-a-vertical-video-campaign" data-text="Create a Vertical Video campaign"> <!--/* Button text --> Create a Vertical Video campaign </a> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-8 twtr-order-0-xs twtr-order-0-md "> <div class="ct01__wrapper "> <div class="b27-spacing twtr-component twtr-component--first"> <div class="b27 twtr-spacing--mb-500"> </div></div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 "> Get more story, greater scale on X's fastest growing surface. </h2> </div> </div> </div> </div> <div class="b27-spacing twtr-component"> <div class="b27 twtr-spacing--mb-100"> </div></div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="K4GV"> <p>Vertical video is the fastest growing surface on X – accounting for ~20% of daily total time spent on the platform [2]. Now your brand can take advantage with full-screen, sound-on Vertical Video Ads to tell your story in a more captivating way, unlock incremental reach, and drive users to your website or app.</p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-4 twtr-order-1-xs twtr-order-1-md "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/barista-bar-vva.gif" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/barista-bar-vva.gif" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 382 760%22%3E%3C/svg%3E" style="width: 300px" width="300px" height="760px" data-src="/content/dam/business-twitter/vertical-video-ads/barista-bar-vva.gif" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__block--bottom twtr-background--gray-900 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-4 "> <div class="ct01__wrapper "> <div class="ct01-columns twtr-component--last twtr-component twtr-component--first"> <div class="ct01 twtr-padding__nested--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--white-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="U8SE"> <h1 style="text-align: center;">8 in 10</h1> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--white-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="46NC"> <h5 style="text-align: center;">Unique User Sessions Include Video [1]</h5> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-4 "> <div class="ct01__wrapper "> <div class="ct01-columns twtr-component--last twtr-component twtr-component--first"> <div class="ct01 twtr-padding__nested--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--white-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="NBVJ"> <h1 style="text-align: center;">100M+</h1> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--white-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="QX0B"> <h5 style="text-align: center;">Global Users Watch Vertical Video Daily [2]</h5> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-4 "> <div class="ct01__wrapper "> <div class="ct01-columns twtr-component--last twtr-component twtr-component--first"> <div class="ct01 twtr-padding__nested--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--white-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="KA2H"> <h1 style="text-align: center;">~20%</h1> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--white-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="625V"> <h5 style="text-align: center;">Of All Time Spent on X is Vertical Video [2]</h5> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="ct01-columns twtr-component twtr-component--first"> <div class="ct01 twtr-padding__nested--top twtr-padding__block--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 "> Expand the reach of your video content </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="I50W"> <p>X's vertical video surface is the best place to discover new content and engage with brands on the platform. People use vertical video to immerse in their passions - led by sports, music, entertainment, food and politics [4]. This presents an opportunity to reach your audiences around a wider variety of contextually rich content. </p> <p>Running Vertical Video Ads also provides an incremental 10% increase in reach compared to running ads in the Home Timeline alone. </p> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="SY10"> <h1 style="text-align: center;">+10%</h1> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="OV3Q"> <h5 style="text-align: center;">Incremental Exposure With Vertical Video Ads VS Home Timeline Alone [3]</h5> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--lg"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/draft-kings-vva.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/draft-kings-vva.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 1920 1080%22%3E%3C/svg%3E" width="1920" height="1080" data-src="/content/dam/business-twitter/vertical-video-ads/draft-kings-vva.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--lg is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="b27-spacing twtr-component"> <div class="b27 twtr-spacing--mb-400"> </div></div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__nested--top twtr-padding__block--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 "> Drive more impactful video views </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="8GK4"> <p>Vertical Video Ads is the most engaging ad format we've released. With full-screen viewability and sound on by default, your product and message is front and center. </p> <p>You can also include a call-to-action button to drive users to your website or app. This button appears after the viewer has watched one second of your ad. </p> <p>We've observed that users are 7x more likely to follow, repost, like, and click the URLs of Vertical Video Ads compared to the same ad on the Home Timeline [3].</p> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="BYX8"> <h1 style="text-align: center;">7X</h1> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="JTHU"> <h5 style="text-align: center;">Higher Social Engagement Rate Compared To The Same Ad in Home Timeline [3]</h5> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--lg"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/barista-bar-still.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/barista-bar-still.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 1920 1080%22%3E%3C/svg%3E" width="1920" height="1080" data-src="/content/dam/business-twitter/vertical-video-ads/barista-bar-still.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--lg is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="b27-spacing twtr-component"> <div class="b27 twtr-spacing--mb-400"> </div></div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__nested--top twtr-padding__block--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 "> Buy pre-screened, brand suitable inventory </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="GUE5"> <p><i>Now available to advertisers in the U.S. only.</i></p> <p>X has partnered with Integral Ad Science to bring you pre-screened, brand suitable inventory in X's vertical video surface. </p> <p>This pre-screening capability enables IAS to classify organic content on X within the GARM framework. It then lets your brand set more personalized placement preferences that rely on IAS’s classifications before <span>you run a campaign.</span></p> <p>In other words, they’ll help you navigate X to achieve the ideal level of suitability control specific to your brand – and they can measure how this works on the <span>back-end too.</span></p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--lg"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/immersive-media-example.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/immersive-media-example.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 1920 1080%22%3E%3C/svg%3E" width="1920" height="1080" data-src="/content/dam/business-twitter/vertical-video-ads/immersive-media-example.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--lg is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns twtr-component--last twtr-component"> <div class="ct01 twtr-padding__nested--top twtr-padding__paragraph--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="ct05-content-dropdown twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="ct05 twtr-color-bg--extra-extra-light-gray-neutral twtr-color-- ct05--color-bg"> <button type="button" aria-expanded="false" aria-controls="num71442694" id="num54434469" class="ct05__wrapper twtr-color-bg--extra-extra-light-gray-neutral has-hover"> <div class="ct05__headline"> <h3 class="twtr-type--bold-16">Source information:</h3> </div> <div class="ct05__icons twtr-type--bold-16"> <div class="ct05__icon_up"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-hidden="true" focusable="false"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M20.207 14.543l-7.5-7.5c-.39-.39-1.023-.39-1.414 0l-7.5 7.5c-.39.39-.39 1.023 0 1.414.195.195.45.293.707.293s.512-.098.707-.293L12 9.164l6.793 6.793c.195.195.45.293.707.293s.512-.098.707-.293c.39-.39.39-1.023 0-1.414z"/> </svg> </div> <div class="ct05__icon_down"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-hidden="true" aria-hidden="true" focusable="false"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M20.207 7.043c-.39-.39-1.023-.39-1.414 0L12 13.836 5.207 7.043c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </div> </div> </button> <div class="ct05__content" id="num71442694" role="region" aria-labelledby="num54434469"> <div class="ct05__content_inner"> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="WJ45"> <p>Source 1: X Internal, Metric Center. User Active Sessions - Video. October 1st, 2023 - October 31st, 2023. Global.</p> <p>Source 2: X Internal, Metric Center. User Active Minutes. Immersive Media. Unique Count. 28 day average. October 1st, 2023 - October 31st, 2023. Global. </p> <p>Source 3: Vertical Video Ads initial test results in May 2023. Global.</p> <p>Source 4: X Internal, October 2023. Global. Percent of audience viewing content categories in Immersive Media Viewer.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="b17-scroll-top-button"> <div class="b17"> <button class="b17__button" aria-label="Scroll to top"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="b17__icon twtr-color-fill--dark-gray-neutral"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M20.207 14.543l-7.5-7.5c-.39-.39-1.023-.39-1.414 0l-7.5 7.5c-.39.39-.39 1.023 0 1.414.195.195.45.293.707.293s.512-.098.707-.293L12 9.164l6.793 6.793c.195.195.45.293.707.293s.512-.098.707-.293c.39-.39.39-1.023 0-1.414z" /> </svg> </button> </div> </div> <div class="ct07-chapters"> <div class="ct07 twtr-padding__section--top twtr-padding__section--bottom" style="--theme-color: var(--blue-dark)"> <div class="ct07__item twtr-container"> <div class="ct07__wrapper twtr-grid"> <div class="ct07__sidebar twtr-col-md-3"> <nav class="ct07__side-nav" aria-label="Secondary"> <ul class="ct07__nav-list"> <li class="ct07__nav-item"> <a href="#setup" data-target-id="setup" data-external="false" class="ct07__link twtr-type--bold-14 twtr-color--blue-500 has-hover"> Setup </a> </li> <li class="ct07__nav-item"> <a href="#best-practices" data-target-id="best-practices" data-external="false" class="ct07__link twtr-type--bold-14 twtr-color--blue-500 has-hover"> Best practices </a> </li> <li class="ct07__nav-item"> <a href="#results" data-target-id="results" data-external="false" class="ct07__link twtr-type--bold-14 twtr-color--blue-500 has-hover"> Viewing your results </a> </li> <li class="ct07__nav-item"> <a href="#faq" data-target-id="faq" data-external="false" class="ct07__link twtr-type--bold-14 twtr-color--blue-500 has-hover"> FAQs </a> </li> <li class="ct07__nav-item"> <a href="#more" data-target-id="more" data-external="false" class="ct07__link twtr-type--bold-14 twtr-color--blue-500 has-hover"> Additional reading </a> </li> </ul> <div class="ct07__extra-content"> </div> </nav> </div> <div class="ct07__content twtr-col-md-9"> <div class="ct07__content-item"> <div class="ct07__dropdown-item"> <div class="ct07__dropdown-wrapper"> <div class="ct07__title-item twtr-container"> <div class="ct07__title-wrapper"> <span class="ct07__title twtr-type--bold-16 twtr-color--blue-500"> </span> <div class="ct07__icon--arrow-down"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-hidden="true" aria-hidden="true" focusable="false"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M20.207 7.043c-.39-.39-1.023-.39-1.414 0L12 13.836 5.207 7.043c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </div> </div> </div> <div class="ct07__dropdown-content is-closed"> <ul class="ct07__dropdown-list twtr-container"> <li class="ct07__dropdown-list-item twtr-type--bold-16 twtr-color--blue-500" data-target-id="Setup " data-val="#setup"> <a href="#setup" data-target-id="setup" class="ct07__dropdown-link twtr-type--bold-16 twtr-color--blue-500" data-external="false"> Setup </a> </li> <li class="ct07__dropdown-list-item twtr-type--bold-16 twtr-color--blue-500" data-target-id="Best practices" data-val="#best-practices"> <a href="#best-practices" data-target-id="best-practices" class="ct07__dropdown-link twtr-type--bold-16 twtr-color--blue-500" data-external="false"> Best practices </a> </li> <li class="ct07__dropdown-list-item twtr-type--bold-16 twtr-color--blue-500" data-target-id="Viewing your results" data-val="#results"> <a href="#results" data-target-id="results" class="ct07__dropdown-link twtr-type--bold-16 twtr-color--blue-500" data-external="false"> Viewing your results </a> </li> <li class="ct07__dropdown-list-item twtr-type--bold-16 twtr-color--blue-500" data-target-id="FAQs" data-val="#faq"> <a href="#faq" data-target-id="faq" class="ct07__dropdown-link twtr-type--bold-16 twtr-color--blue-500" data-external="false"> FAQs </a> </li> <li class="ct07__dropdown-list-item twtr-type--bold-16 twtr-color--blue-500" data-target-id="Additional reading" data-val="#more"> <a href="#more" data-target-id="more" class="ct07__dropdown-link twtr-type--bold-16 twtr-color--blue-500" data-external="false"> Additional reading </a> </li> </ul> </div> </div> </div> <div class="ct07__content-wrapper"> <div class="ct01-columns twtr-component twtr-component--first"> <div class="ct01 twtr-padding__nested--top twtr-padding__section--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b09-scroll-anchor twtr-component twtr-component--first"> <span class="b09" id="setup"> </span> </div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 has-mustache"> How to set up Vertical Video Ads </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__nested--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="KB68"> <p>1. Navigate to <a href="http://ads.x.com" target="_blank">ads.x.com</a> and create or log into your Ads account.<br /> </p> <p>2. Select "Create campaign" in the top-right corner of your Ads Manager.<br /> </p> <p><b>Note:</b> Not seeing this menu in your Ads Manager? Be sure to add a payment method to your account to access our advanced controls.</p> <p>3. Select "Video views" from the list of campaign objectives. <a href="https://business.twitter.com/en/help/campaign-setup/create-a-video-views-campaign.html" target="_blank">Click here</a> to learn more about Video views campaigns.</p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/campaign-objective-vva.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/campaign-objective-vva.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 2122 1352%22%3E%3C/svg%3E" width="2122" height="1352" data-src="/content/dam/business-twitter/vertical-video-ads/campaign-objective-vva.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center twtr-color-border--black-neutral lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__group--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="9P1H"> <p>4. You'll be brought to the "Campaign details" tab of the campaign setup form. Here you will name your campaign, choose your <a href="https://business.twitter.com/en/help/account-setup/billing-basics.html">funding source</a>, decide whether to enable creative <a href="https://business.twitter.com/en/help/campaign-measurement-and-analytics/ab-testing.html">A/B testing</a>, and set budget optimization.</p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/campaign-details-vva.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/campaign-details-vva.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 1500 1264%22%3E%3C/svg%3E" width="1500" height="1264" data-src="/content/dam/business-twitter/vertical-video-ads/campaign-details-vva.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center twtr-color-border--black-neutral lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__group--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="2HGD"> <p>5. Set up your first <a href="https://business.twitter.com/en/help/campaign-editing-and-optimization/ad-groups.html">ad group</a>. You can also set ad group start and end time, as well as budget (mandatory). </p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/ad-group-vva.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/ad-group-vva.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 752 705%22%3E%3C/svg%3E" width="752" height="705" data-src="/content/dam/business-twitter/vertical-video-ads/ad-group-vva.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center twtr-color-border--black-neutral lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__group--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="PY8P"> <p>6. Choose the delivery that best fits your campaign goals. Unsure of what to select? Go with our recommended settings.</p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/delivery-vva.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/delivery-vva.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 762 648%22%3E%3C/svg%3E" width="762" height="648" data-src="/content/dam/business-twitter/vertical-video-ads/delivery-vva.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center twtr-color-border--black-neutral lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns twtr-component--last twtr-component"> <div class="ct01 twtr-padding__nested--top twtr-padding__nested--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="OD5Z"> <p>7. Select "Media Viewer" within the Placements tab.</p> <p><b style="">Important: </b>Make sure that "Media Viewer" is the ONLY placement selected.</p> </div> </div> <div class="b04-image twtr-component"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/placements-vva.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/placements-vva.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 752 390%22%3E%3C/svg%3E" width="752" height="390" data-src="/content/dam/business-twitter/vertical-video-ads/placements-vva.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center twtr-color-border--black-neutral lazyload "/> </picture> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="B7TS"> <p>If you'd like to enable pre-screened, premium inventory from Integral Ad Science, select "Account brand safety controls" and then select "IAS Pre-Bid" under Sensitivity settings.</p> <p><b>Please note: </b>The IAS Pre-Bid solution is currently only available to advertisers in the United States.</p> </div> </div> <div class="b04-image twtr-component"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/advertising/ias-pre-bid-ui.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/advertising/ias-pre-bid-ui.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 1860 1034%22%3E%3C/svg%3E" width="1860" height="1034" data-src="/content/dam/business-twitter/advertising/ias-pre-bid-ui.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center twtr-color-border--black-neutral lazyload "/> </picture> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="WMEF"> <p>8. Now select any demographics you would like to target. Learn more about our <a href="https://business.twitter.com/en/help/campaign-setup/campaign-targeting.html">targeting options</a><span>.</span></p> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__group--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="K9PF"> <p>9. Next you'll select the devices you'd like to serve your ads on. Vertical Video Ads are currently supported on both iOS and Android.</p> <p><b>Important: </b>Please make sure "iOS" and/or "Android" is selected.</p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/devices-vva.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/devices-vva.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 749 585%22%3E%3C/svg%3E" width="749" height="585" data-src="/content/dam/business-twitter/vertical-video-ads/devices-vva.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center twtr-color-border--black-neutral lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__group--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="TG2N"> <p>10. Set up <a href="https://business.twitter.com/en/help/campaign-setup/campaign-targeting.html" target="_blank">custom audiences and targeting features</a> as you desire. </p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/audiences-targeting-features-vva.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/audiences-targeting-features-vva.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 765 784%22%3E%3C/svg%3E" width="765" height="784" data-src="/content/dam/business-twitter/vertical-video-ads/audiences-targeting-features-vva.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center twtr-color-border--black-neutral lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="JD59"> <p>11. Create or select your desired post copy and vertical video asset (ideally with a 9:16 aspect ratio). Explore best practices for Vertical Video Ads <a href="#best-practices">here</a>.</p> <p><b>To add a call-to-action button: </b>Select "Website" under the "Destination" dropdown field. Then, select "Single media" and upload your desired vertical video asset. Once uploaded, you will see the field to enter a website URL. The "Headline" field can be left blank.</p> <p>If you have multiple vertical video assets that you'd like to use, you can create additional ads by clicking "Create ad" in the top right of your screen. Once you're satisfied with your ads, click "Next" in the bottom-right corner of your screen.</p> </div> </div> <div class="b04-image twtr-component"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/post-composer-vva.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/post-composer-vva.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 1023 875%22%3E%3C/svg%3E" width="1023" height="875" data-src="/content/dam/business-twitter/vertical-video-ads/post-composer-vva.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center twtr-color-border--black-neutral lazyload "/> </picture> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="ZY1U"> <p>10. Review your campaign details for accuracy. When ready, click “Launch campaign” in the bottom-right corner.<br /> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__nested--top twtr-padding__section--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b09-scroll-anchor twtr-component twtr-component--first"> <span class="b09" id="best-practices"> </span> </div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 has-mustache"> Vertical Video best practices </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="ct01-columns twtr-component--last twtr-component"> <div class="ct01 twtr-padding__nested--top twtr-padding__nested--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="4VOK"> <ol> <li><p>Use videos with 9:16 aspect ratios. This allows you to maximize the screen real estate of your ads and fully immerse the user in your content.</p> <p>While you can run 16:9 or 1:1 aspect ratio videos in the Immersive Media Viewer, they are not ideal for this surface.</p> <p><b>Technical specifications:</b></p> <p>Maximum resolution: 1080 x 1920</p> <p>Minimum resolution: 720 x 1280</p> <p>Aspect ratio: 9:16 vertical video</p> <p>Maximum frame rate: 60 fps</p> <p>Maximum bitrate: 25 Mbps</p> <p>Target bitrate: 5-10 Mbps</p> <p>Video length: 15 seconds (recommended), up to 2:20 supported</p> <p>Video codec: H264, Baseline, Main, or High Profile with a 4:2:0 color space</p> <p>Audio codec: AAC LC (Low complexity) </p> <p> </p> </li> <li><p>Design with sound in mind. Vertical Video Ads are sound-on by default, allowing you to capture audiences both visually and through audio.</p> <p> </p> </li> <li><p>Don't forget captions! If the video asset includes spoken word audio or voice over, it is important to include subtitles and captions within the video. This allows users to easily follow along if they're in an environment where they cannot listen to your audio (like on a loud bus). </p> <p> </p> </li> <li><p>Keep it brief. The first three seconds are critical, and are likely to be what the user remembers most from your ad. Place your most important visual at the three second mark, whether that is your logo, campaign slogan, product, or something else. We recommend 15 second videos as the ideal length.</p> </li> </ol> </div> </div> <div class="ct01-columns twtr-component--last twtr-component"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__group--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="JQXK"> <p>5. Please be mindful of the various overlays in the Vertical Video viewer (outlined in yellow to the right). This overlay disappears after two seconds of your video is watched. </p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/deadzones-vva.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/vertical-video-ads/deadzones-vva.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 429 926%22%3E%3C/svg%3E" style="width: 429px" width="429px" height="926px" data-src="/content/dam/business-twitter/vertical-video-ads/deadzones-vva.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-center twtr-color-border--black-neutral lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__nested--top twtr-padding__section--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b09-scroll-anchor twtr-component twtr-component--first"> <span class="b09" id="results"> </span> </div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 has-mustache"> Viewing your results </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="13I9"> <p>Navigate to your <a href="/en/help/campaign-setup/x-ads-manager.html" target="_blank">Ads Manager</a> to see your results. Filter the date range in the top right corner to see key metrics such as <b>total spend, results, cost per result</b>, and <b>result rate</b>. Your "result" will be either video views, 3s/100% views, 15s views, or 6s views, depending on what you chose during campaign setup.</p> <p>If you added a call-to-action button driving to your website or app, you can view link click and page view metrics by navigating to the "Metrics" dropdown menu, then selecting "Customize metrics". From here, you can search for and apply "Link clicks", "Link click rate", "Cost per link click", "Page views", "Page view rate" and "Cost per page view" to view these metrics within your dashboard.</p> </div> </div> <div class="b04-image twtr-component--last twtr-component"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help-center/campaign-objectives/video-views/video-results.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help-center/campaign-objectives/video-views/video-results.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 1806 695%22%3E%3C/svg%3E" width="1806" height="695" data-src="/content/dam/business-twitter/help-center/campaign-objectives/video-views/video-results.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__nested--top twtr-padding__section--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b09-scroll-anchor twtr-component twtr-component--first"> <span class="b09" id="faq"> </span> </div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 has-mustache"> Frequently asked questions </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="ct05-content-dropdown twtr-component-space--md twtr-component--last twtr-component"> <div class="ct05 twtr-color-bg--extra-extra-light-gray-neutral twtr-color-- ct05--color-bg"> <button type="button" aria-expanded="false" aria-controls="num92839275" id="num60118226" class="ct05__wrapper twtr-color-bg--extra-extra-light-gray-neutral has-hover"> <div class="ct05__headline"> <h3 class="twtr-type--bold-16">What brand safety protections are in place for Vertical Video Ads?</h3> </div> <div class="ct05__icons twtr-type--bold-16"> <div class="ct05__icon_up"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-hidden="true" focusable="false"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M20.207 14.543l-7.5-7.5c-.39-.39-1.023-.39-1.414 0l-7.5 7.5c-.39.39-.39 1.023 0 1.414.195.195.45.293.707.293s.512-.098.707-.293L12 9.164l6.793 6.793c.195.195.45.293.707.293s.512-.098.707-.293c.39-.39.39-1.023 0-1.414z"/> </svg> </div> <div class="ct05__icon_down"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-hidden="true" aria-hidden="true" focusable="false"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M20.207 7.043c-.39-.39-1.023-.39-1.414 0L12 13.836 5.207 7.043c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </div> </div> </button> <div class="ct05__content" id="num92839275" role="region" aria-labelledby="num60118226"> <div class="ct05__content_inner"> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="P7VG"> <p>The Immersive Media Viewer has the same level of brand safety in this placement as the Home Timeline, with Adjacency Controls in place. </p> <ul> <li><p>The Immersive Media Viewer will not recommend or show NSFW content. </p> </li> <li><p>The Immersive Media Viewer will support the brand safety keyword and account handle adjacency controls on the previous and next video. </p> </li> <li><p>We won’t place ads adjacent to content deamplified under our Policies.</p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns twtr-component--last twtr-component"> <div class="ct01 twtr-padding__nested--top twtr-padding__nested--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b09-scroll-anchor twtr-component twtr-component--first"> <span class="b09" id="more"> </span> </div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 has-mustache"> Additional reading </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="RT67"> <ul> <li><a href="https://business.twitter.com/en/advertising/campaign-types/video-views.html" target="_blank">Video views campaigns</a></li> <li><a href="https://business.twitter.com/en/advertising/formats.html" target="_blank">X ad formats</a></li> <li><a href="https://business.twitter.com/en/help/ads-policies/brand-safety.html" target="_blank">Brand Safety at X</a></li> </ul> </div> </div> </div> </div> </div> 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