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Barely four and a half years later, Peter Mertens landed the role of Director of Market Strategy.  It was clear to Peter that the executive team at Sprout — a team that plays in the uber-competitive social media space — was hungry for ... It’s Okay to Be Wrong | Peter Mertens, Sprout Social" /> <meta property="og:url" content="https://thecompetenetwork.com/episode/peter-mertens" /> <meta property="og:site_name" content="Compete Network" /> <meta property="article:modified_time" content="2023-11-03T23:50:13+00:00" /> <meta property="og:image" content="https://thecompetenetwork.com/wp-content/uploads/2023/11/BackOfficetoBoardroom_S01E05_PeterMertens.jpg" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="1200" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="1 minute" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://thecompetenetwork.com/episode/peter-mertens","url":"https://thecompetenetwork.com/episode/peter-mertens","name":"It's Okay to Be Wrong | Peter Mertens, Sprout Social - Compete Network","isPartOf":{"@id":"https://thecompetenetwork.com/#website"},"primaryImageOfPage":{"@id":"https://thecompetenetwork.com/episode/peter-mertens#primaryimage"},"image":{"@id":"https://thecompetenetwork.com/episode/peter-mertens#primaryimage"},"thumbnailUrl":"https://thecompetenetwork.com/wp-content/uploads/2023/11/BackOfficetoBoardroom_S01E05_PeterMertens.jpg","datePublished":"2022-12-13T00:00:00+00:00","dateModified":"2023-11-03T23:50:13+00:00","breadcrumb":{"@id":"https://thecompetenetwork.com/episode/peter-mertens#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://thecompetenetwork.com/episode/peter-mertens"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://thecompetenetwork.com/episode/peter-mertens#primaryimage","url":"https://thecompetenetwork.com/wp-content/uploads/2023/11/BackOfficetoBoardroom_S01E05_PeterMertens.jpg","contentUrl":"https://thecompetenetwork.com/wp-content/uploads/2023/11/BackOfficetoBoardroom_S01E05_PeterMertens.jpg","width":1200,"height":1200},{"@type":"BreadcrumbList","@id":"https://thecompetenetwork.com/episode/peter-mertens#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://thecompetenetwork.com/"},{"@type":"ListItem","position":2,"name":"It’s Okay to Be Wrong | Peter Mertens, Sprout Social"}]},{"@type":"WebSite","@id":"https://thecompetenetwork.com/#website","url":"https://thecompetenetwork.com/","name":"Compete Network","description":"Learn to win from the industry’s top experts.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://thecompetenetwork.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}</script>  <link rel="alternate" type="application/rss+xml" title="Compete Network » Feed" href="https://thecompetenetwork.com/feed" /> <link rel='stylesheet' id='wp-block-library-css' href='https://thecompetenetwork.com/wp-includes/css/dist/block-library/style.min.css?ver=6.7.1' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! 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target="_blank" rel="noreferrer noopener">Sprout Social </a>back in 2017. Barely four and a half years later, Peter Mertens landed the role of <a href="https://www.linkedin.com/in/peter-mertens-32913931/details/experience/" target="_blank" rel="noreferrer noopener">Director of Market Strategy</a>.  </p> <p>It was clear to Peter that the executive team at Sprout — a team that plays in the uber-competitive social media space — was hungry for competitive insights. </p> <p>Lucky for him, analyzing broad trends and turning them into actionable intel was a muscle he’d already developed as a competitive intelligence specialist. </p> <p>It was these skills, and many more, that helped Peter get from the back office to the boardroom. He sat down with host Clara Smyth to talk about his career journey and much more in this episode of Back Office to Boardroom.</p> <p></p> <p>Key Moments:</p> <p>(01:43) Peter’s career journey from PR Agency to Sprout Social<br>(03:50) How competitive intelligence helped him climb the ranks<br>(06:24) The moment Peter knew he had “made it” as a CI professional<br>(07:59) What it looks for CI to engage with the executive team<br>(10:06) What to do when execs don’t follow your recommendation<br>(17:20) How competitive intelligence has evolved throughout Peter’s career<br>(22:38) Why you shouldn’t measure success by how big your team is<br>(28:38) Peter’s newfound passion for coffee</p> <p></p> <p>This podcast is brought to you by the <a href="https://thecompetenetwork.com/" target="_blank" rel="noreferrer noopener">Compete Network</a>.  The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement community.</p> <p></p> <p>Check out past episodes of Back Office to Boardroom <a href="https://klue.com/shows/back-office-to-boardroom" target="_blank" rel="noreferrer noopener">here</a>.</p> </div> </div> <div class="episode-nav white brandcontainer"> <div class="prev-post"> <div class="nav-label prev">PREVIOUS EPISODE</div> <div class="card-basic content-card"> <a href=https://thecompetenetwork.com/episode/lets-show-what-competitive-intelligence-can-really-do-jennifer-roberts-servicetitan> <img class="content-image lazyload" data-src="https://thecompetenetwork.com/wp-content/uploads/2023/11/BackOfficetoBoardroom_S01E04_JenniferRoberts-1024x1024.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/1024;"><noscript><img class="content-image" src="https://thecompetenetwork.com/wp-content/uploads/2023/11/BackOfficetoBoardroom_S01E04_JenniferRoberts-1024x1024.jpg"></noscript> <div class="content-container"> <span class="content-type"> <span><svg xmlns="http://www.w3.org/2000/svg" width="17" height="15" viewBox="0 0 17 15" fill="none"> <path d="M10.9719 5.72969L7.22188 3.22969C7.12773 3.16687 7.01829 3.1308 6.90524 3.12533C6.7922 3.11985 6.67979 3.14517 6.58001 3.19859C6.48023 3.25201 6.39683 3.33152 6.33871 3.42863C6.28059 3.52575 6.24993 3.63682 6.25 3.75V8.75C6.24993 8.86318 6.28059 8.97425 6.33871 9.07137C6.39683 9.16848 6.48023 9.24799 6.58001 9.30141C6.67979 9.35483 6.7922 9.38015 6.90524 9.37467C7.01829 9.3692 7.12773 9.33313 7.22188 9.27031L10.9719 6.77031C11.0576 6.71326 11.1279 6.63591 11.1765 6.54513C11.2252 6.45436 11.2506 6.35298 11.2506 6.25C11.2506 6.14702 11.2252 6.04564 11.1765 5.95487C11.1279 5.86409 11.0576 5.78674 10.9719 5.72969ZM7.5 7.58203V4.92188L9.49844 6.25L7.5 7.58203ZM15 0.625H1.25C0.918479 0.625 0.600537 0.756696 0.366116 0.991116C0.131696 1.22554 0 1.54348 0 1.875V10.625C0 10.9565 0.131696 11.2745 0.366116 11.5089C0.600537 11.7433 0.918479 11.875 1.25 11.875H15C15.3315 11.875 15.6495 11.7433 15.8839 11.5089C16.1183 11.2745 16.25 10.9565 16.25 10.625V1.875C16.25 1.54348 16.1183 1.22554 15.8839 0.991116C15.6495 0.756696 15.3315 0.625 15 0.625ZM15 10.625H1.25V1.875H15V10.625ZM16.25 13.75C16.25 13.9158 16.1842 14.0747 16.0669 14.1919C15.9497 14.3092 15.7908 14.375 15.625 14.375H0.625C0.45924 14.375 0.300268 14.3092 0.183058 14.1919C0.065848 14.0747 0 13.9158 0 13.75C0 13.5842 0.065848 13.4253 0.183058 13.3081C0.300268 13.1908 0.45924 13.125 0.625 13.125H15.625C15.7908 13.125 15.9497 13.1908 16.0669 13.3081C16.1842 13.4253 16.25 13.5842 16.25 13.75Z" fill="#12122F" /> </svg>EPISODE 4</span> </span> <span class="content-title">Let's Show What Competitive Intelligence Can Really Do | Jennifer Roberts, ServiceTitan</span> </div> </a> </div> </div> <div class="next-post"> </div> </div> <div class="episode-recommendations"> </div> <script> (function($) { $(document).ready(function() { $('.episode-body h3.has-vivid-purple-color').each(function() { //remove quotes around each quote console.log('found') // var quote = $(this).text().replace(/“/g, ''); 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