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Canva Customer Story | UserTesting Success Stories

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text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Pulse Report: Retail, Q4 2024</p><p class="mt-1 text-primary-adagio_gray"><div>Get your finger on the pulse of consumer trends</div></p> <a aria-label="Pulse Report: Retail, Q4 2024" class="link link-primary" href="/resources/pulse-reports" ><div>Get the report</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=120&amp;itok=GzOi8Jxu 1x, https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=240&amp;itok=1Gh092Es 2x" media="(min-width: 1024px)" width="120" height="120"/> <source srcset="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=88&amp;itok=u3Q3RdTa 1x, https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=176&amp;itok=SML3ESL7 2x" media="(min-width: 360px)" width="88" height="88"/> <img loading="eager" src="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=120&amp;itok=GzOi8Jxu" width="120" height="120" alt="Images for Pulse Reports for use in the mega menu tiles only" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Top rated by TrustRadius Best of 2024 Award</p><p class="mt-1 text-primary-adagio_gray"><div>Learn how our end-to-end solution can help you and your team</div></p> <a aria-label="Top rated by TrustRadius Best of 2024 Award" class="link link-primary" href="/start-here-form" ><div>Get started</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=fMs7FNfX 2x" media="(min-width: 1024px)" width="120" height="138"/> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=CxOK7pvs 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=7IfeeTIZ 2x" media="(min-width: 360px)" width="88" height="101"/> <img loading="eager" src="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF" width="120" height="138" alt="TrustRadius - Top Rated 2024" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Teams">Teams</span> <button aria-label="Expand menu Teams" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/product-design" data-text="UX design teams" data-drupal-link-system-path="node/901">UX design teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/digital-product" data-text="Digital product teams" data-drupal-link-system-path="node/881">Digital product teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/marketing" data-text="Marketing teams" data-drupal-link-system-path="node/896">Marketing teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/executives" data-text="Executives" data-drupal-link-system-path="node/891">Executives</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/UX-teams" data-text="UX research teams" data-drupal-link-system-path="node/916">UX research teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Company size">Company size</span> <button aria-label="Expand menu Company size" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/startups" data-text="Startup" data-drupal-link-system-path="node/956">Startup</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/small-businesses" data-text="Small business" data-drupal-link-system-path="node/951">Small business</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/mid-market" data-text="Mid-market" data-drupal-link-system-path="node/946">Mid-market</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/enterprise" data-text="Enterprise" data-drupal-link-system-path="node/941">Enterprise</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Industries">Industries</span> <button aria-label="Expand menu Industries" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/automotive" data-text="Automotive" data-drupal-link-system-path="node/971">Automotive</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/B2B" data-text="B2B" data-drupal-link-system-path="node/2531">B2B</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/consumer-technology" data-text="Consumer technology" data-drupal-link-system-path="node/976">Consumer technology</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/ecommerce" data-text="eCommerce" data-drupal-link-system-path="node/981">eCommerce</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/financial-services" data-text="Financial services" data-drupal-link-system-path="node/986">Financial services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/gaming-gambling" data-text="Gaming &amp; gambling" data-drupal-link-system-path="node/991">Gaming &amp; gambling</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/healthcare" data-text="Healthcare tech" data-drupal-link-system-path="node/996">Healthcare tech</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/hospitals-and-healthcare-systems" data-text="Healthcare systems" data-drupal-link-system-path="node/2536">Healthcare systems</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/media-entertainment" data-text="Media &amp; entertainment" data-drupal-link-system-path="node/1061">Media &amp; entertainment</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/pharmaceutical" data-text="Pharmaceutical" data-drupal-link-system-path="node/2526">Pharmaceutical</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/travel-hospitality" data-text="Travel &amp; hospitality" data-drupal-link-system-path="node/1066">Travel &amp; hospitality</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--active-trail"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Customers" class="menu-category-no-link" tabindex="0">Customers</span> <button aria-label="Expand menu Customers" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--active-trail menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--active-trail menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Canva</p><p class="mt-1 text-primary-adagio_gray"><div>See how Canva uses human insight to make design accessible to everyone.</div></p> <a aria-label="Canva" class="link link-primary" href="/resources/customers/canva" ><div>Learn More</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&amp;itok=8lqEFQeZ 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=224&amp;itok=YE07rkwv 2x" media="(min-width: 1024px)" width="120" height="39"/> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=88&amp;itok=N3xWltls 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=176&amp;itok=WvrysQrZ 2x" media="(min-width: 360px)" width="88" height="28"/> <img loading="eager" src="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&amp;itok=8lqEFQeZ" width="120" height="39" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Adobe Photoshop</p><p class="mt-1 text-primary-adagio_gray"><div>&quot;UserTesting makes getting feedback from a wide range of users fast and easy for us at Adobe&quot;</div></p> <a aria-label="Adobe Photoshop" class="link link-primary" href="/resources/customers/microsoft" ><div>Learn more</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&amp;itok=Aya4KvW3 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=224&amp;itok=BHSr17H1 2x" media="(min-width: 1024px)" width="120" height="31"/> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=88&amp;itok=rueVDqGK 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=176&amp;itok=pK-IjxH4 2x" media="(min-width: 360px)" width="88" height="23"/> <img loading="eager" src="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&amp;itok=Aya4KvW3" width="120" height="31" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Customer Stories">Customer Stories</span> <button aria-label="Expand menu Customer Stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers" data-text="View all customer stories" data-drupal-link-system-path="node/1056">View all customer stories</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured stories">Featured stories</span> <button aria-label="Expand menu Featured stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/burberry" data-text="Burberry" data-drupal-link-system-path="node/8481">Burberry</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/costa-coffee-usertesting" data-text="Costa Coffee" data-drupal-link-system-path="node/8576">Costa Coffee</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/panera-bread-usertesting" data-text="Panera Bread" data-drupal-link-system-path="node/10056">Panera Bread</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="For Our Customers">For Our Customers</span> <button aria-label="Expand menu For Our Customers" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="https://help.usertesting.com/hc/en-us" data-text="Customer Knowledge Base">Customer Knowledge Base</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/login" data-text="Customer login" data-drupal-link-system-path="node/2351">Customer login</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item 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ut-bg-dark text-white overflow-x-clip"><div class="container"><div class="flex flex-col md:grid two-columns gap-4 md:gap-8 md:grid-cols-[auto_725px] ut-component-global-spacing"><div class="w-full"><div class="flex flex-wrap gap-2 justify-start px-2 pb-3 sm:pb-5.5"><p class="pill py-0.5 px-1 uppercase text-sm rounded-4xl w-fit font-bold bg-gray_blue text-primary-bass_black">Consumer products</p><p class="pill py-0.5 px-1 uppercase text-sm rounded-4xl w-fit font-bold bg-gray_blue text-primary-bass_black">Technology</p></div><div class="text flex flex-col px-2 text-left "><h1 >Canva + UserTesting</h1><div class="ut-component-global-spacing text-formatted"><div><p>Watch how Canva uses human insight to make design accessible to everyone</p></div></div></div><div class="flex flex-wrap gap-2 justify-start px-2 pt-2"></div></div><div class="w-full"><div><div class="video-wrapper"><div class="w-full ut-component-global-spacing wistia-video relative mx-auto"><div> <article><div class="w-full mx-auto"><div class="visually-hidden">Remote video URL</div><div><div class="wistia-video-wrapper"><div class="thumbnail wisita-video-placeholder mx-auto"><img src="https://embed-ssl.wistia.com/deliveries/2eca29ff97443ed63701d3ded963592c.jpg?image_crop_resized=960x540"></div><iframe frameborder="0" allowtransparency width="100%" height="100%" class="media-oembed-content mx-auto player-setting-" title="Canva + UserTesting" data-wistia-id="fwob5fa1rt" lazy-load-on-click="true" style="display: none;" data-src="/media/v3/oembed?url=https%3A//usertesting.wistia.com/medias/fwob5fa1rt&amp;max_width=1280&amp;max_height=720&amp;hash=G_422alHvYK_aCoNLFGVhw9g0MOpIWXonuX9y_oSQlw"></iframe><button style='position: absolute; width: 100%; height: 100%; z-index: 10; cursor: pointer; top: 0; left: 0;' class='wisita-video-overlay'></button></div></div></div> </article></div></div></div></div></div></div></div></section> <section class="section py-8 bg-white ut-bg-light overflow-x-clip"><div class="container"><div class="flex flex-col md:grid two-columns gap-4 md:gap-5 md:grid-cols-12 lg:grid-cols-12 ut-component-global-spacing"><div class="col-span-4 w-full"><div class="sidebar md:sticky md:top-[100px] mt-4 md:mt-0"><div class="card-accordion border-solid border-primary-insight_gray border mb-4 ut-bg-light p-3 rounded-4xl"><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-height-70px"><div> <picture> <source srcset="https://usertesting.widen.net/content/5tylqmjcpq/webp/LOGO-2023-customer-Canva-full-color-217x91.png?h=70&amp;itok=2TPXeV4g 1x, https://usertesting.widen.net/content/5tylqmjcpq/webp/LOGO-2023-customer-Canva-full-color-217x91.png?h=140&amp;itok=KqulTD80 2x" media="(min-width: 360px)" width="167" height="70"/> <img loading="lazy" src="https://usertesting.widen.net/content/5tylqmjcpq/webp/LOGO-2023-customer-Canva-full-color-217x91.png?h=70&amp;itok=2TPXeV4g" width="167" height="70" alt="Usertesting customer logo" /> </picture></div> </article></div></div><div class="about-company my-2"><h2 class="h4">About the company</h2><div class="ut-component-global-spacing text-formatted"><div><p><a href="https://www.canva.com/" target="_blank">Canva</a> is an online platform that makes graphic design accessible for everyone. It offers drag-and-drop feature and professional layouts to design consistently stunning graphics.</p></div></div></div><div><div class="flex mt-2"> <span class="font-bold">Industry:</span> &nbsp;Consumer products, &nbsp;Technology</div><div class="flex mt-2"> <span class="font-bold">Company Size:</span> &nbsp;Enterprise</div><div class="flex mt-2"> <span class="font-bold">Role:</span> &nbsp;Executives</div><div class="flex mt-2"> <span class="font-bold">Customer Type:</span> &nbsp;B2B</div><div class="flex mt-2"> <span class="font-bold">Headquarters:</span> &nbsp;Asia-Pacific</div></div></div><div class="bg-secondary-symphony_white rounded-4xl"><div class="p-2.5"><p class="h3 text-xl font-bold mb-2">Get started now</p> <a class="btn btn-primary" href="/contact-sales-form" > Contact Sales</a></div></div></div></div><div class="col-span-8 w-full"><div class="mb-4 text-center"> <section class="ut-component-global-spacing splide mobile-only-slider relative" aria-label="Splide Basic HTML Example"><div class="splide__track w-full"><ul class="splide__list flex flex-row md:flex md:flex-row md:space-y-2"><li class="splide__slide slider-item flex"><div class="achievements-card w-[calc(100vw-32px)] sm:w-[624px] md:w-full md:min-h-[167px] flex flex-col rounded-4xl bg-secondary-symphony_white px-2 pt-3 pb-2.5 text-center items-center"><div class="text-6xl leading-110 text-primary-bravado_blue font-bold mb-1.5"><div>60M</div></div><div>Active users after implementing UserTesting<br /></div></div></li><li class="splide__slide slider-item flex"><div class="achievements-card w-[calc(100vw-32px)] sm:w-[624px] md:w-full md:min-h-[167px] flex flex-col rounded-4xl bg-secondary-symphony_white px-2 pt-3 pb-2.5 text-center items-center"><div class="mb-[5px]"><div><article class="media media--type-image media--view-mode-icon"><div> <img src="/sites/default/files/usertestingv3/2022-06/Feature%402x_0.png?width=88&amp;height=88&amp;dpr=2" width="88" height="88" loading="lazy" /></div> </article></div></div><div>Improved ease of use and boosted user confidence <br /></div></div></li><li class="splide__slide slider-item flex"><div class="achievements-card w-[calc(100vw-32px)] sm:w-[624px] md:w-full md:min-h-[167px] flex flex-col rounded-4xl bg-secondary-symphony_white px-2 pt-3 pb-2.5 text-center items-center"><div class="text-6xl leading-110 text-primary-bravado_blue font-bold mb-1.5"><div>16K</div></div><div>Customer experience narratives collected to date</div></div></li></ul></div></section></div><div class="card-accordion mt-2"><div><div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-2 py-3 text-left font-bold text-base leading-150 rounded-lg md:text-xl md:leading-140 after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-2 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-547" aria-expanded="false" aria-controls="accordion-content-547"><h3 class="h5">Challenge</h3> </button><div id="accordion-content-547" role="region" aria-labelledby="accordion-trigger-547" class="accordion-item-content hidden mb-3 md:mx-2"><div class="line-clamp-wrapper"><div class="line-clamp" data-line-clamp-all="false" data-see-more="Read More" data-see-less="Read Less" data-see-more-inline="true"><div class="ut-component-global-spacing text-formatted"><p>The idea for Canva came from watching non-designers trying to use traditional design tools. The Canva team built the first version of their product in late 2013.</p><p>The inevitable challenge with launching a product for the first time is not having seen how people would actually use it. So they engaged UserTesting to conduct some exploratory research and discover where they could make improvements. The insights were extremely useful. The Canva team learned just how intimidating graphic design was for many people: users were scared to click much, and when they did, they struggled to know what to do next. Many struggled to create something they loved and left feeling dejected.</p><p>The feedback was unanimous: “I’m not creative enough; it’s too hard.” It wasn’t quite the fun journey Canva was hoping users would experience. It became quickly apparent that it wasn’t just the tools themselves that were preventing people from creating great designs, but also people’s own belief that they can’t design. Users’ hesitancy to jump in and explore the platform’s potential had to be overcome.</p><p>The Canva team didn’t just need to create an intuitive, easy-to-use graphic design program; they needed to empower people who weren’t graphic designers to believe they could design.</p></div></div></div></div></div></div><div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-2 py-3 text-left font-bold text-base leading-150 rounded-lg md:text-xl md:leading-140 after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-2 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-783" aria-expanded="false" aria-controls="accordion-content-783"><h3 class="h5">Solution</h3> </button><div id="accordion-content-783" role="region" aria-labelledby="accordion-trigger-783" class="accordion-item-content hidden mb-3 md:mx-2"><div class="ut-component-global-spacing text-formatted"><p>Giving the users a great experience in the first few moments was critical to Canva taking off. They needed to change their users’ beliefs about their own design abilities and make users feel happy and confident to click around and explore.</p><p>Based on what they learned, the Canva team optimized their onboarding experience—paying particular attention to their users’ emotional journey—in order to dispel people’s beliefs that they didn’t have the talent, skills, or creative ability to design.</p><p>They created a short introductory video to help new users visualize how easy it is to use Canva and to eliminate the preconceived notion that design products are hard to learn. They also created a series of interactive challenges to help users experience small wins, build their creative confidence, and convince them that Canva was easy to learn and fun to explore.</p><p>Their redesigned onboarding process has saved hundreds of thousands of people from struggling to use their product. Within a few minutes of using Canva, people feel confident with their abilities, understand how Canva works, and then spread the word.&nbsp;</p></div></div></div></div><div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-2 py-3 text-left font-bold text-base leading-150 rounded-lg md:text-xl md:leading-140 after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-2 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-9" aria-expanded="false" aria-controls="accordion-content-9"><h3 class="h5">Results</h3> </button><div id="accordion-content-9" role="region" aria-labelledby="accordion-trigger-9" class="accordion-item-content hidden mb-3 md:mx-2"><div class="ut-component-global-spacing text-formatted"><p>Improvements to Canva’s user experience played an important role in helping the company grow to more than 60 million monthly active users across 190 countries&nbsp;since implementing UserTesting at scale. Use of our platform across the Canva organization has grown exponentially since then with customer experience narratives increasing by over 500% in the past 3 years alone.</p><p>Over the course of our partnership, Canva has run thousands of projects on UserTesting, resulting in over 16,000 customer experience narratives that have changed the way Canva builds and scales its platform. For example, results from some of those insights drove a redesigned customer onboarding experience, an optimized UX and design templates for Canva’s user base, improved advertising campaigns, and more profitable pricing models, to name a few.&nbsp;</p><p>The expansive use of our platform and its deep integration into Canva’s decision-making workflows have enabled the company to achieve and maintain high customer satisfaction, adding fuel to Canva’s growth. They achieved a $40 billion valuation in September 2021. Today, teams across Canva continue to use our platform as part of their daily workflows to collect customer/user feedback and human insights for business decision making.&nbsp;</p></div></div></div></div></div></div><div class="mt-4 first:mt-0 quote"><div class="quote-content mb-3">UserTesting helped us understand what our users needed on both a UX and emotional level.</div><div class="author-content"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/media_library/public/2024-01/MelaniePerkins_0.jpg?itok=KI28RDNt" width="220" height="220" alt="Melanie Perkins Canva Founder &amp; CEO" /></div><div class="author-data"> <strong>Melanie Perkins</strong> Founder &amp; CEO, Canva</div></div></div></div></div></div></section> <section class="section py-8 bg-white more-customer-stories overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="related-customer-stories"><h2 >Related customer stories</h2></div> <section class="ut-component-global-spacing splide mobile-only-slider relative" aria-label="Splide Basic HTML Example"><div class="splide__track w-full"><ul class="splide__list flex flex-row md:flex md:flex-row md:space-y-2"><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover horizontal-style flex-col lg:flex-row "><div class="teaser-media w-full max-w-full relative play-button"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/yjmykgjdth/webp/TEASER-card-customer-amazon-aws-725x408.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=UsHXW_Qf 1x, https://usertesting.widen.net/content/yjmykgjdth/webp/TEASER-card-customer-amazon-aws-725x408.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=YTutsKnF 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/yjmykgjdth/webp/TEASER-card-customer-amazon-aws-725x408.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=UsHXW_Qf" width="410" height="205" alt="Customer story card - Amazon AWS" /> </picture></div> </article></div> <a class="clickable-card absolute z-1 inset-0" href="/resources/customers/amazon-web-services?autoplay=true" aria-label="See Story about Amazon Web Services (AWS)"></a></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl lg:border-l-8 lg:border-t-0 lg:rounded-r-4xl lg:rounded-b-none"><div><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/c7adcc70-5718-4aa2-a270-968d6c9340af/webp/LOGO-2022-customer-amazon-aws-223x133.png?w=180&amp;itok=ixKTenUv" width="67" height="40" alt="amazon aws customers logo" loading="lazy" /></div></div> </article></div></div><div class=""><div> Witness how AWS works with UserTesting to bring their customer obsession principle to life</div></div></div><div class="mt-2"> <a aria-label="See Story about Amazon Web Services (AWS)" class="link link-primary" href="/resources/customers/amazon-web-services" > See Story</a></div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover horizontal-style flex-col lg:flex-row "><div class="teaser-media w-full max-w-full relative play-button"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/efiepya5fv/webp/STORY-teaser-ancestry-725x408.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=8ThhgIZz 1x, https://usertesting.widen.net/content/efiepya5fv/webp/STORY-teaser-ancestry-725x408.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=plety8b1 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/efiepya5fv/webp/STORY-teaser-ancestry-725x408.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=8ThhgIZz" width="410" height="205" alt="Customer Story Teaser Image" /> </picture></div> </article></div> <a class="clickable-card absolute z-1 inset-0" href="/resources/customers/ancestry-usertesting?autoplay=true" aria-label="See Story about Ancestry"></a></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl lg:border-l-8 lg:border-t-0 lg:rounded-r-4xl lg:rounded-b-none"><div><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/14f4b0a4-c438-415a-bc90-cb5c8f5fb4d1/webp/LOGO-2023-customer-Ancestry-222x40-2.png?w=180&amp;itok=K_0c64oI" width="180" height="32" alt="Ancestry customer logo" loading="lazy" /></div></div> </article></div></div><div class=""><div> See how Ancestry improved their trial experience, increasing revenue from new subscribers by 6%</div></div></div><div class="mt-2"> <a aria-label="See Story about Ancestry" class="link link-primary" href="/resources/customers/ancestry-usertesting" > See Story</a></div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover horizontal-style flex-col lg:flex-row "> <a class="clickable-card absolute w-full h-full z-1" href="/resources/customers/zigzag-usertesting" aria-label="See Story about Zigzag"></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/2optgglqek/webp/STORY-Hero-Zigzag-725x408.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=KFrGtL6J 1x, https://usertesting.widen.net/content/2optgglqek/webp/STORY-Hero-Zigzag-725x408.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=24zlhQYB 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/2optgglqek/webp/STORY-Hero-Zigzag-725x408.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=KFrGtL6J" width="410" height="205" alt="STORY-Hero-Zigzag-725x408" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl lg:border-l-8 lg:border-t-0 lg:rounded-r-4xl lg:rounded-b-none"><div><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/2575be5a-f977-4106-b78e-a77e7e7b7da4/webp/Logo-2024-customer-Zigzag-color-224x112.png?w=180&amp;itok=sKVJYRZu" width="80" height="40" alt="Logo-2024-customer-Zigzag-color-224x112" loading="lazy" /></div></div> </article></div></div><div class=""><div> Discover how Zigzag used human insight to develop the Ziggy AI chat function for their popular puppy coaching app</div></div></div><div class="mt-2"> <a aria-label="See Story about Zigzag" class="link link-primary" href="/resources/customers/zigzag-usertesting" > See Story</a></div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover horizontal-style flex-col lg:flex-row "><div class="teaser-media w-full max-w-full relative play-button"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/8tsravzsth/webp/STORY-teaser-amazonsellercentral-725x408.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=Q--7JRAH 1x, https://usertesting.widen.net/content/8tsravzsth/webp/STORY-teaser-amazonsellercentral-725x408.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=E4tm68_D 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/8tsravzsth/webp/STORY-teaser-amazonsellercentral-725x408.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=Q--7JRAH" width="410" height="205" alt="Teaser Images for Customer Stories. These teaser images are used for the Customer Story cards on the Customer Stories Listing page." /> </picture></div> </article></div> <a class="clickable-card absolute z-1 inset-0" href="/resources/customers/amazon-seller-central?autoplay=true" aria-label="See Story about Amazon Seller Central"></a></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl lg:border-l-8 lg:border-t-0 lg:rounded-r-4xl lg:rounded-b-none"><div><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/3d29e3f6-4951-4cd9-b388-7242645478e1/webp/LOGO-2023-customer-amazon-seller-central-full-color-283x87.png?w=180&amp;itok=OBZQ6bX0" width="180" height="24" alt="Usertesting customer logo" loading="lazy" /></div></div> </article></div></div><div class=""><div> Watch how Amazon leverages insight from existing and potential customers to improve the seller experience</div></div></div><div class="mt-2"> <a aria-label="See Story about Amazon Seller Central" class="link link-primary" href="/resources/customers/amazon-seller-central" > See Story</a></div></div></div></div></li></ul></div></section></div></section></div></div><div class="region-footer ut-bg-dark bg-primary-bass_black text-white"><div class="region-content max-w-wide mx-auto px-2 py-8"><div class="logo mb-4.5"> <a href="/" title="Home" rel="home"> <img src="/themes/custom/usertesting/assets/images/logo-white.svg" alt="UserTesting logo" width="191" height="49" /><p>Human understanding. 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