Red Square Agency Wins 2011 Best Insurance Website Internet Advertising Award for Be You Site

<!DOCTYPE html> <html lang="en"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>Red Square Agency Wins 2011 Best Insurance Website Internet Advertising Award for Be You Site</title> <meta name="description" content="Red Square Agency has won the Best Insurance Website for Be You Site in the 2011 Internet Advertising Competition. The IAC Awards are the first and only industry-based advertising award competition dedicated online advertising. This international award program celebrates the best in all forms of online advertising."/> <meta name="keywords" content="advertising awards, online awards, marketing awards, Red Square Agency, Be You Site, Red Square Agency, web marketing association, Best Insurance Website, Health Care, Insurance awards, Industry recognition, Best Health Care, Insurance awards, Internet Advertising Competition"/> <link rel="stylesheet" href="/iac/css/style.css?4"/> <script type="text/javascript" src="/iac/js/jquery-1.10.2.min.js"></script> </head> <body> <script type="text/javascript" src="https://s7.addthis.com/js/250/addthis_widget.js"></script> <script type="text/javascript"> var addthis_config = { pubid: "webaward" } </script>  <header id="header"> <div class="contenth"> <div id="logo"><a href="/iac/default.asp"> </a></div> <nav id="nav"> <ul class="menu"> <li><a href="#" >About Us</a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a> </li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> </ul> </li> <li><a href="#" >How it works</a> <ul> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a> </li> <li><a href="/iac/judgesthank.asp">Judges</a></li> </ul> </li> <li><a href="/iac/winners.asp" class="active">Winners</a></li> <li><a href="/iac/nominator_default.asp" >Submit</a></li> <li><a href="/iac/contact.asp" >Contact</a></li> <li><a href="#" >Follow</a> <ul> <li><a href="http://www.facebook.com/WebMarketingAssoc">Facebook</a></li> <li><a href="http://www.linkedin.com/groups/Web-Marketing-Association-2974">LinkedIn</a></li> <li><a href="http://www.webaward.org/theblog/">Blog</a></li> </ul> </li> <li><a href="http://www.webmarketingassociation.org/subscribe.asp" >Newsletter Signup</a></li> </ul> </nav> <nav id="nav-mobile"> <ul class="menum"> <li><a href="#"><img src="/iac/img/mobilenavicon.png" style="margin-top:-10px;"></a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a></li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a></li> <li><a href="/iac/winners.asp">Winners</a></li> <li><a href="/iac/nominator_default.asp">Submit</a></li> <li><a href="/iac/contact.asp">Contact</a></li> </ul> </li> </ul> </nav> </div> </header>   <div id="winnersbanner"> <div class="content"> <div id="winnerstext"> </div> </div> </div> <div class="content">  <h2>The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for<br />Outstanding Achievement in Internet Advertising.</h2> <div style="background: url('/iac/img/iacWinnerDefaultpic.jpg?1558')no-repeat; width: 799px; height: 397px; margin: 20px; display: block; position: relative;"> <div style="background: url('/iac/img/iacWinnerTag.png')no-repeat; width: 175px; height: 64px; margin: 20px; display: block; position: relative;"></div> </div> <div style="width:800px;margin:0px 20px 40px 20px;"> <div id="horizonallinenavB"> </div> <div style="margin-left:0px;margin-top:-50px;"> <p style="font-size:18px;"><h1 class="winner"><strong>RED SQUARE AGENCY</strong></h1><br /> <a href="http://www.redsquareagency.com/awards/BCBS/"><h1 class="winner">BE YOU SITE</h1></a></p> <div style="margin-left:20px;"> <div class="addthis_toolbox" data-url="http://www.iacaward.org/iac/winner.asp?eid=7900" data-title="Red Square Agency Wins 2011 Best Insurance Website Internet Advertising Award for Be You Site"> <div class="custom_images"> <a class="addthis_button_facebook"><img src="/iac/img/iacWinnerFB.png" border="0" alt="Share to Facebook" /></a>  <a class="addthis_button_twitter"><img src="/iac/img/iacWinnerTwitter.png" border="0" alt="Share to Twitter" /></a>  <a class="addthis_button_linkedin"><img src="/iac/img/iacWinnerLinkedIn.png" border="0" alt="More..." /></a>  <a class="addthis_button_email"><img src="/iac/img/iacWinnerEmail.png" border="0" alt="More..." /></a> </div> </div> </div> </div> <script type="text/javascript"> function showaward() { document.getElementById('award').style.display = 'block'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className="active"; document.getElementById('abouta').className=""; document.getElementById('creditsa').className=""; document.getElementById('agencya').className=""; } function showabout() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'block'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className=""; document.getElementById('abouta').className="active"; document.getElementById('creditsa').className=""; document.getElementById('agencya').className=""; } function showcredits() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'block'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className=""; document.getElementById('abouta').className=""; document.getElementById('creditsa').className="active"; document.getElementById('agencya').className=""; } function showagency() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'block'; document.getElementById('awarda').className=""; document.getElementById('abouta').className=""; document.getElementById('creditsa').className=""; document.getElementById('agencya').className="active"; } </script> <div id="horizonallinenavT"> </div> <nav id="navabout" style="margin-left:20px;"> <ul class="block"> <li> <a href="javascript:showaward();" class="active" id="awarda">AWARD</a> </li> <li> <a href="javascript:showabout();" id="abouta">ABOUT</a> </li> <li> <a href="javascript:showcredits();" id="creditsa">CREDITS</a> </li> <li> <a href="javascript:showagency();" id="agencya">AGENCY</a> </li> </ul> </nav> <p> </p> <div style="margin-left:0px;"> <div id="award" style="dislay:block;"> <h1 class="winner">Best Insurance Website</h1> <div id="divider"> </div> <div id="slide3trophy"> </div> </div> <div id="about" style="dislay:none;"> <p> In a time of change and uncertainty, how can a brand connect with people in a meaningful way? With a simple idea executed beautifully and openly. This was our task with Blue Cross and Blue Shield of Alabama. The idea: when your health is protected, you can focus on being you.<br> <br> Everyone has his or her own unique story, so we built a social sharing site that asks people: What has BCBS helped you to be? Visitors can contribute their own stories, browse and rate other user-generated stories, and share stories via Twitter, Facebook or email.<br> <br> The “Be You” site forges into new territory in which the BCBS brand engages in an open dialogue with people in ways it previously could not.<br> </p> </div> <div id="credits" style="dislay:none;"> <p><b>Contributors:</b></p> <table border="0" cellpadding="0" cellspacing="0" width="500"> <tr> <td align="left">Executive Creative Director:</td> <td align="left">Rich Sullivan</td> </tr> <tr> <td align="left">Creative Director:</td> <td align="left">Diana Nichols</td> </tr> <tr> <td align="left">Associate Creative Director:</td> <td align="left">Stephean Grimes</td> </tr> <tr> <td align="left">VP of Integrated Production:</td> <td align="left">Lori Nolan</td> </tr> <tr> <td align="left">Digital Producer:</td> <td align="left">Janine Gascoigne</td> </tr> <tr> <td align="left">Copywriter:</td> <td align="left">Chris Stoltz</td> </tr> <tr> <td align="left">Copywriter:</td> <td align="left">Josh Poag</td> </tr> <tr> <td align="left">Designer:</td> <td align="left">Chris Rowe</td> </tr> <tr> <td align="left">Developer:</td> <td align="left">StruckAxiom</td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> </table> </div> <div id="agency" style="dislay:none;"> <p><b>RED SQUARE AGENCY</b></p> <p><strong>Location:</strong> USA</p> </div> </div> </div> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p>  </div> <script type="text/javascript"> showaward(); </script>  <footer id="footer"> <div style="background-color:#cfcece;height:400px;"> <div class="content"> <div id="bigfoot"> <table width="100%" cellpadding="10"> <tr> <td width="160" valign="top"> <p><b>ABOUT US</b><br> <br> <a href="/iac/whyiac.asp">About</a><br> <a href="/iac/buzz.asp">Testimonials</a><br> <a href="/iac/buzz_pressreleases.asp">Press Release</a><br> <a href="/iac/sponsors.asp">Sponsors</a></p> </td> <td width="160" valign="top"> <p><b>HOW IT WORKS</b><br> <br> <a href="/iac/guidelines.asp">Guidelines</a><br> <a href="/iac/judges.asp">Judging Criteria</a><br> <a href="/iac/judgesthank.asp">Judges</a></p> </td> <td width="107" valign="top"> <p><b><a href="/iac/winners.asp">WINNERS</a><br> <br> <a href="/iac/nominator_default.asp">SUBMIT</a><br> <br> </p> </td> <td width="183" valign="top"> <p><b><a href="/iac/contact.asp">CONTACT</a><br> <br> <a href="http://www.webmarketingassociation.org/subscribe.asp">NEWSLETTER SIGNUP</a><br> <br> <a href="/iac/privacy.asp">PRIVACY STATEMENT</a></b></p> </td> <td width="301" valign="top"> <p>Copyright ©2024 Web Marketing<br> Association, Inc. 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Red Square Agency Wins 2011 Best Insurance Website Internet Advertising Award for Be You Site