Incentive marketing: How to get more customers to buy

<!DOCTYPE html> <html lang="en"> <head> <link rel="dns-prefetch" href="https://sync.outbrain.com"> <link rel="dns-prefetch" href="https://ups.analytics.yahoo.com"> <link rel="dns-prefetch" href="https://ib.adnxs.com"> <link rel="dns-prefetch" href="https://www.google-analytics.com"> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="dns-prefetch" href="https://cdn.logrocket.io"> <link rel="preload" as="style" rel="stylesheet" type="text/css" href="https://www.revenuemarketingalliance.com/assets/built/screen.css?v=06af288486" /> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>Incentive marketing: How to get more customers to buy</title> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <link rel="stylesheet" type="text/css" href="https://www.revenuemarketingalliance.com/assets/built/screen.css?v=06af288486" /> <meta name="author" content="Charley Gale"> <script src="https://cdn.lr-ingest.io/LogRocket.min.js" crossorigin="anonymous"></script> <script> window.LogRocket && window.LogRocket.init('acara/sequel-main'); window.inArticleAdList; window.inArticleAdListDisabled; window.topNav; window.showGetCertCta; window.isTOCenabled; window.userIdSegment = localStorage.getItem("user_id"); </script> <script> var ghosthunter_key = 'b1d2e55946ba49e939e2eba782'; window.isHiddenUpgradeVisible = false; </script> <script type="text/javascript"> function getParameterByName(name, url) { if (!url) url = window.location.href; name = name.replace(/[\[\]]/g, "\\$&"); var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"), results = regex.exec(url); if (!results) return null; if (!results[2]) return ''; return decodeURIComponent(results[2].replace(/\+/g, " ")); } var action = getParameterByName('action'); if (action == 'signin') { window.location = '/account'; } if (window.location && window.location.search && window.location.search.includes('stripe=success')) { window.location = '/activate'; } </script> <script> var checkUserId = function({ payload, next, integrations }) { var user_id = payload.obj.userId; if(user_id && (user_id.length === 8 || user_id.length !== 36)) { console.log('teacahble user_id still set, clearing'); window.localStorage.removeItem('apc_user_id'); analytics.reset(); analytics.user().anonymousId(payload.obj.anonymousId); delete payload.obj.userId; delete payload.obj.traits; console.log('payload after clearing', payload.obj); } next(payload); }; !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware"];analytics.factory=function(e){return function(){var t=Array.prototype.slice.call(arguments);t.unshift(e);analytics.push(t);return analytics}};for(var e=0;e<analytics.methods.length;e++){var key=analytics.methods[e];analytics[key]=analytics.factory(key)}analytics.load=function(key,e){var t=document.createElement("script");t.type="text/javascript";t.async=!0;t.src="https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(t,n);analytics._loadOptions=e};analytics._writeKey="hCpgXnAyUgvJB1Z84fq6pqsggfjw6htw";analytics.SNIPPET_VERSION="4.13.2"; const tags = []; const authors = []; let primary_tag; let primary_author; primary_author = "Charley Gale"; primary_tag = "Demand gen"; authors.push("Charley Gale") authors.push("Stevie Langford") tags.push("Demand gen") tags.push("Retention marketing") analytics.addSourceMiddleware(checkUserId); analytics.load('hCpgXnAyUgvJB1Z84fq6pqsggfjw6htw', { user: { persist: true, cookie: { key: 'ajs_alliance_user_id' }, localStorage: { key: 'ajs_alliance_user_traits' } } }); analytics.page({ properties: { primary_tag: primary_tag, primary_author: primary_author, authors: authors, tags: tags, community: 'RMA' } }); }}(); </script> <meta name="description" content="Discover the power of leveraging rewards to drive revenue. Learn how to motivate customers, choose incentives, and measure success in this guide."> <link rel="icon" href="https://www.revenuemarketingalliance.com/content/images/size/w256h256/2024/07/android-chrome-192x192--1-.png" type="image/png"> <link rel="canonical" href="https://www.revenuemarketingalliance.com/incentive-marketing/"> <meta name="referrer" content="no-referrer-when-downgrade"> <meta property="og:site_name" content="Revenue Marketing Alliance"> <meta property="og:type" content="article"> <meta property="og:title" content="Incentive marketing for revenue growth: How to motivate customers to buy"> <meta property="og:description" content="Discover the power of leveraging rewards to drive revenue. Learn how to motivate customers, choose incentives, and measure success in this guide."> <meta property="og:url" content="https://www.revenuemarketingalliance.com/incentive-marketing/"> <meta property="og:image" content="https://www.revenuemarketingalliance.com/content/images/size/w1200/2024/05/incentive-marketing-3.jpg"> <meta property="article:published_time" content="2024-05-31T15:23:00.000Z"> <meta property="article:modified_time" content="2024-11-20T13:47:51.000Z"> <meta property="article:tag" content="Demand gen"> <meta property="article:tag" content="Retention marketing"> <meta property="article:publisher" content="https://www.facebook.com/b2bmarketingalliance"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Incentive marketing for revenue growth: How to motivate customers to buy"> <meta name="twitter:description" content="Discover the power of leveraging rewards to drive revenue. Learn how to motivate customers, choose incentives, and measure success in this guide."> <meta name="twitter:url" content="https://www.revenuemarketingalliance.com/incentive-marketing/"> <meta name="twitter:image" content="https://www.revenuemarketingalliance.com/content/images/size/w1200/2024/05/incentive-marketing-1.jpg"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Charley Gale"> <meta name="twitter:label2" content="Filed under"> <meta name="twitter:data2" content="Demand gen, Retention marketing"> <meta name="twitter:site" content="@b2b_mktalliance"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="800"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "publisher": { "@type": "Organization", "name": "Revenue Marketing Alliance", "url": "https://www.revenuemarketingalliance.com/", "logo": { "@type": "ImageObject", "url": "https://www.revenuemarketingalliance.com/content/images/2024/07/RMA-FULL-LOGO-SECONDARY--ON-WHITE---1-.png" } }, "author": { "@type": "Person", "name": "Charley Gale", "image": { "@type": "ImageObject", "url": "https://www.revenuemarketingalliance.com/content/images/size/w1200/2023/04/Charley-Gale-headshot.jpg", "width": 1200, "height": 1600 }, "url": "https://www.revenuemarketingalliance.com/author/charley-gale/", "sameAs": [] }, "headline": "Incentive marketing: How to get more customers to buy", "url": "https://www.revenuemarketingalliance.com/incentive-marketing/", "datePublished": "2024-05-31T15:23:00.000Z", "dateModified": "2024-11-20T13:47:51.000Z", "image": { "@type": "ImageObject", "url": "https://www.revenuemarketingalliance.com/content/images/size/w1200/2024/05/incentive-marketing.jpg", "width": 1200, "height": 800 }, "keywords": "Demand gen, Retention marketing", "description": "Discover the power of leveraging rewards to drive revenue. Learn how to motivate customers, choose incentives, and measure success in this guide.", "mainEntityOfPage": "https://www.revenuemarketingalliance.com/incentive-marketing/" } </script> <meta name="generator" content="Ghost 5.101"> <link rel="alternate" type="application/rss+xml" title="Revenue Marketing Alliance" href="https://www.revenuemarketingalliance.com/rss/"> <script defer src="https://cdn.jsdelivr.net/ghost/portal@~2.46/umd/portal.min.js" data-i18n="true" data-ghost="https://www.revenuemarketingalliance.com/" data-key="e948934112ac9bc0651cb0e3cb" data-api="https://b2b-marketing-alliance.ghost.io/ghost/api/content/" data-locale="en" crossorigin="anonymous"></script><style id="gh-members-styles">.gh-post-upgrade-cta-content, .gh-post-upgrade-cta { display: flex; flex-direction: column; align-items: center; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; text-align: center; width: 100%; color: #ffffff; font-size: 16px; } .gh-post-upgrade-cta-content { border-radius: 8px; padding: 40px 4vw; } .gh-post-upgrade-cta h2 { color: #ffffff; font-size: 28px; letter-spacing: -0.2px; margin: 0; padding: 0; } .gh-post-upgrade-cta p { margin: 20px 0 0; padding: 0; } .gh-post-upgrade-cta small { font-size: 16px; letter-spacing: -0.2px; } .gh-post-upgrade-cta a { color: #ffffff; cursor: pointer; font-weight: 500; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a:hover { color: #ffffff; opacity: 0.8; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a.gh-btn { display: block; background: #ffffff; text-decoration: none; margin: 28px 0 0; padding: 8px 18px; border-radius: 4px; font-size: 16px; font-weight: 600; } .gh-post-upgrade-cta a.gh-btn:hover { opacity: 0.92; }</style><script async src="https://js.stripe.com/v3/"></script> <script defer src="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/sodo-search.min.js" data-key="e948934112ac9bc0651cb0e3cb" data-styles="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/main.css" data-sodo-search="https://b2b-marketing-alliance.ghost.io/" data-locale="en" crossorigin="anonymous"></script> <link href="https://www.revenuemarketingalliance.com/webmentions/receive/" rel="webmention"> <script defer src="/public/cards.min.js?v=06af288486"></script> <link rel="stylesheet" type="text/css" href="/public/cards.min.css?v=06af288486"> <script defer src="/public/comment-counts.min.js?v=06af288486" data-ghost-comments-counts-api="https://www.revenuemarketingalliance.com/members/api/comments/counts/"></script> <script defer src="/public/member-attribution.min.js?v=06af288486"></script><style>:root {--ghost-accent-color: #FF5252;}</style>  <script type="text/javascript"> var _iub = _iub || []; _iub.csConfiguration = {"askConsentAtCookiePolicyUpdate":true,"cookiePolicyInOtherWindow":true,"countryDetection":true,"enableFadp":true,"enableLgpd":true,"enableTcf":true,"floatingPreferencesButtonDisplay":"anchored-center-left","floatingPreferencesButtonZIndex":10,"gdprAppliesGlobally":false,"googleAdditionalConsentMode":true,"lang":"en","lgpdAppliesGlobally":false,"perPurposeConsent":true,"siteId":1712381,"tcfPurposes":{"2":"li_only","7":"li_only","8":"li_only","9":"li_only","10":"li_only","11":"li_only"},"cookiePolicyId":24731467,"i18n":{"en":{"banner":{"title":"The Alliance privacy & cookie controls","dynamic":{"body":"We use cookies to give you the best experience on our website. By continuing to browse, you agree to our cookie policy"}}}}, "banner":{ "acceptButtonColor":"#367AFF","acceptButtonDisplay":true,"backgroundColor":"#09100F","brandBackgroundColor":"#09100F","closeButtonRejects":true,"customizeButtonCaptionColor":"#F9F8F5","customizeButtonColor":"#292626","customizeButtonDisplay":true,"explicitWithdrawal":true,"fontSizeBody":"10px","fontSizeCloseButton":"24px","listPurposes":true,"logo":"https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/alliance-website/ALLIANCE%20FULL%20-%20Secondary_small.svg","linksColor":"#F9F8F5","ownerName":"The Alliance","position":"float-bottom-center","prependOnBody":true,"rejectButtonCaptionColor":"#F9F8F5","rejectButtonColor":"#292626","rejectButtonDisplay":true,"showPurposesToggles":true,"showTotalNumberOfProviders":true,"textColor":"#F9F8F5","acceptButtonCaption":"Accept all","rejectButtonCaption":"Reject" }}; </script> <script type="text/javascript" src="https://cs.iubenda.com/autoblocking/1712381.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/stub-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/safe-tcf-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/iubenda_cs.js" charset="UTF-8" async></script>   <script type="text/javascript" id="hs-script-loader" async defer src="//js-eu1.hs-scripts.com/139496063.js"></script>   <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-M4GT83N');</script>  <script>!function () {var reb2b = window.reb2b = window.reb2b || [];if (reb2b.invoked) return;reb2b.invoked = true;reb2b.methods = ["identify", "collect"];reb2b.factory = function (method) {return function () {var args = Array.prototype.slice.call(arguments);args.unshift(method);reb2b.push(args);return reb2b;};};for (var i = 0; i < reb2b.methods.length; i++) {var key = reb2b.methods[i];reb2b[key] = reb2b.factory(key);}reb2b.load = function (key) {var script = document.createElement("script");script.type = "text/javascript";script.async = true;script.src = "https://s3-us-west-2.amazonaws.com/b2bjsstore/b/" + key + "/reb2b.js.gz";var first = document.getElementsByTagName("script")[0];first.parentNode.insertBefore(script, first);};reb2b.SNIPPET_VERSION = "1.0.1";reb2b.load("ZQOQRJHMX162");}();</script>  <script> (function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=["identify","trackConversion"];var c=[].concat(b,["defaultOptOut","optOut","optIn"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d});setTimeout(d,500)})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})(); </script> <script data-cfasync="false" src="https://client-registry.mutinycdn.com/personalize/client/dc82cf9a1e4605e6.js"></script>  <script>!function(o,i){window.provesrc&&window.console&&console.error&&console.error("ProveSource is included twice in this page."),provesrc=window.provesrc={dq:[],display:function(){this.dq.push(arguments)}},o._provesrcAsyncInit=function(){provesrc.init({apiKey:"eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJhY2NvdW50SWQiOiI1ZWEyZTczNTRjNDQ0ZDQ1NzU0OWRhYWUiLCJpYXQiOjE1ODc3MzQzMjZ9.3BTkc-xMOUGxjeDJV_LuZh_FJ956iGxKa9mZGF4TRMA",v:"0.0.4"})};var r=i.createElement("script");r.type="text/javascript",r.async=!0,r["ch"+"ar"+"set"]="UTF-8",r.src="https://cdn.provesrc.com/provesrc.js";var e=i.getElementsByTagName("script")[0];e.parentNode.insertBefore(r,e)}(window,document);</script> <script> window.proPlusStripeIdList = [ 'price_1NY9GQEHjNXbvvOOWN7gegCI', 'price_1NizHcEHjNXbvvOOdTN6i0Zj', 'price_1NizGeEHjNXbvvOO0lXS6tZM', 'price_1ndsfsehjnxbvvoo8g3enryy' ]; </script> <script> var eventsList = [ { 'title': 'Email Marketing Summit', 'date': 'November 20', 'location': '<b>Virtual</b>', 'url': 'https://virtual.revenuemarketingalliance.com/location/emailmarketing' }, ]; </script> <script> window.topNav = [ { name: 'Membership', itemList: [ { name: 'Membership plans', url: '', desc: 'Pick your path', itemList: [ { name: 'Freemium membership', url: '/insider-membership-plan/' }, { name: 'Pro membership', url: '/pro-membership/' }, { name: 'Pro+ membership', url: '/pro-plus-membership/' }, { name: 'Team membership', url: '/teams/' }, { name: 'Your taster pack', url: '/rma-membership-taster-pack/' } ] }, { name: 'What is included?', desc: 'All you need to succeed', itemList: [ { name: 'Templates & frameworks', url: '/templates-frameworks/' }, { name: 'OnDemand videos', url: '/revenue-marketing-ondemand/' }, { name: 'Exclusive content', url: '/tag/membership-content/' }, { name: 'Member perks', url: '/member-perks/' }, { name: 'New additions', url: '/whats-new-in-the-rma-membership-plan/' } ] }, ] }, { name: 'Resources', itemList: [ { name: 'Content hub', desc: 'Resources on tap', url: '/signup', itemList: [ { name: 'Articles', url: '/content-hub/?filter=articles' }, { name: 'Reports', url: '/content-hub/?filter=reports' }, { name: 'Podcasts', url: '/content-hub/?filter=podcasts' }, { name: 'Guides', url: '/content-hub/?filter=guides' }, { name: 'eBooks', url: '/content-hub/?filter=ebooks' }, { name: 'Revenue Marketing IQ', url: '/revenue-marketing-iq/' }, { name: 'Newsletter', url: '/revenue-marketing-newsletter/' }, { name: 'YouTube', url: 'https://www.youtube.com/@RevenueMarketingAlliance' } ] }, { name: 'Research & reports', desc: 'Industry insights from us', url: '#', itemList: [ { name: 'Tools of Choice survey 2024', url: '/revenue-marketing-tools-of-choice-survey/' }, { name: 'Strategies to grow revenue eBook', url: 'https://www.revenuemarketingalliance.com/articles/content-marketing-strategies-boost-revenue-ebook/' }, { name: 'Growth marketing: A practical guide', url: '/growth-marketing-that-scales-practical-guide/' }, { name: 'ABM Playbook', url: '/abm-playbook/' }, { name: 'State of Revenue Marketing', url: '/state-of-revenue-marketing-report/' }, { name: 'Generative AI eBook', url: '/from-data-to-dollars-how-generative-ai-transforms-marketing-ebook/' }, { name: 'Marketing Attribution eBook', url: 'https://www.revenuemarketingalliance.com/the-marketing-attribution-ebook/' } ] }, { name: 'Guides', desc: 'Dive into the essentials ', url: '#', itemList: [ { name: 'Revenue Marketing Framework', url: '/revenue-marketing-framework/' }, { name: 'Your guide to revenue marketing', url: '/your-guide-to-revenue-marketing/' }, { name: 'What is demand generation?', url: '/demand-gen-vs-lead-gen-difference/' }, { name: 'Your guide to lead generation', url: '/what-is-lead-generation-in-marketing-a-guide/' }, { name: 'AI in revenue marketing', url: '/how-ai-will-take-your-b2b-marketing-to-the-next-level/' }, { name: 'Retention marketing: Comprehensive guide', url: '/what-is-retention-marketing-a-guide/' }, { name: 'Your guide to ABM', url: '/your-guide-to-abm/' }, { name: 'What is field marketing? ', url: '/what-is-field-marketing/' } ] }, ] }, { name: 'Certification', itemList: [ { name: 'Revenue marketing courses', url: '#', itemList: [ { name: 'Revenue Marketing Certified: Core', desc: 'Become a revenue-generating machine', url: 'https://certified.revenuemarketingalliance.com/course/revenue-marketing-certified-core' }, { name: 'Segmentation Certified', url: 'https://certified.revenuemarketingalliance.com/course/segmentation-certified-masters' }, { name: 'Persona Certified', url: 'https://certified.revenuemarketingalliance.com/course/persona-certified-masters' }, ] }] }, { name: 'Events', itemList: [ { name: 'In person', desc: 'Events all over the world', url: '#', itemList: [ { name: 'Apply to speak', desc: 'Events all over the world', url: 'https://www.revenuemarketingalliance.com/speaking-opportunities-with-the-revenue-marketing-alliance/' }, { name: 'Get your event brochure', desc: 'Events all over the world', url: 'https://events.revenuemarketingalliance.com/downloadbrochure' }, { name: 'Global 2024 Calendar', desc: '2024', url: 'https://events.revenuemarketingalliance.com/', target: '_blank' }, { name: 'Why Revenue Marketers 💙 our events', url: 'https://www.revenuemarketingalliance.com/why-revenue-marketers-love-our-events/', target: '_blank' } ] }, { name: 'Digital', desc: 'Coming soon to a screen near you', url: '#', itemList: [ { name: 'RMAnow: Live LinkedIn Webinar', desc: 'Webinar', url: '/tag/RMAnow/' }, ] }, { name: 'Quick links', desc: 'Plan ahead or catch up', url: '#', itemList: [ { name: 'Revenue Marketing Summit San Francisco', url: 'https://www.revenuemarketingalliance.com/revenue-marketing-summit-san-francisco-september-2023-2/' }, { name: 'Revenue Marketing Summit Las Vegas', url: 'https://www.revenuemarketingalliance.com/revenue-marketing-summit-las-vegas-may-2023/' }, { name: 'Revenue Marketing Festival', url: 'https://www.revenuemarketingalliance.com/revenue-marketing-festival-june-2023-ondemand/' }, { name: 'Revenue Marketing Summit Denver', url: 'https://www.revenuemarketingalliance.com/revenue-marketing-summit-denever-ondemand/' }, { name: 'Revenue Marketing Revealed', url: 'https://www.revenuemarketingalliance.com/tag/revenue-marketing-revealed/' }, { name: 'All events', url: 'https://live.revenuemarketingalliance.com/' } ] }, ] }, { name: 'Community', itemList: [ { name: 'Network', url: '#', desc: 'Connect and collaborate', itemList: [ { name: 'Slack community', url: '/join-the-community/' }, { name: 'Meet the ambassadors', url: '/meet-our-ambassadors/' }, { name: 'Revenue Marketing Alliance LinkedIn', url: 'https://www.linkedin.com/company/revenuemarketingalliance/' }, { name: 'Meetups', url: '/in-person-meetups/' } ] }, { name: 'Learn', url: '#', desc: 'Level up your career', itemList: [ { name: 'Become an ambassador', url: '/become-an-rma-ambassador/' }, { name: 'Customer Advisory Board', url: '/revenue-marketing-alliance-customer-advisory-board/' }, ] }] }, { name: 'About', itemList: [ { name: 'The basics', desc: 'Our journey & how to reach us', url: '/signup', itemList: [ { name: 'Mission', url: '/about-us/' }, { name: 'The team', url: '/the-team/' }, { name: 'Contact', url: '/contact/' } ] }, { name: 'Get involved', desc: 'Get your name published', url: '/', itemList: [ { name: 'Create & contribute', url: '/create-contribute/' }, { name: 'Partner with us', url: '/partner-with-us/' }, { name: 'Speaker opportunities', url: '/speaking-opportunities-with-the-revenue-marketing-alliance/' } ] }, ] }, { name: "What's new?", url: '#', class: 'nav-whats-new' } ]; </script> <script src='https://js.tito.io/v1' async></script> <script id='pixel-script-poptin' src='https://cdn.popt.in/pixel.js?id=5216131db94ff' async='true'></script> <script> if (window.location.pathname === '/articles/') { document.title = 'Revenue marketing articles | Revenue Marketing Alliance'; } </script> <script>(function(w,r){w._rwq=r;w[r]=w[r]||function(){(w[r].q=w[r].q||[]).push(arguments)}})(window,'rewardful');</script> <script async src='https://r.wdfl.co/rw.js' data-rewardful='737c05'></script> <script src="https://tag.clearbitscripts.com/v1/pk_bebaa9db4ca35af82ab4d629c9fade2b/tags.js" referrerpolicy="strict-origin-when-cross-origin"></script> <script> window.isTOCenabled = true; </script> </head> <body class="home-template post-template tag-demand-gen tag-retention-marketing"> <div class="site-wrapper"> <div class="inner nav-wrapper"> <div class="site-header-content"> <a href="/"> <div class="site-title"> <img class="site-logo" src="/content/images/size/w600/2024/07/RMA-FULL-LOGO-SECONDARY--ON-WHITE---1-.png" alt="Revenue Marketing Alliance" /> </div> </a> </div> <nav class="site-nav"> <div class="site-nav-left"> <div class="nav-login"> <a class="button primary small" href="/signin/">Log in</a> <a class="button primary small button-green" href="/signup">Membership</a> </div> <div class="nav-icons" data-ghost-search> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"/></svg> </div>  <div class="modular-navigation"></div> <div class="nav-icons nav-mobile-modular"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg> </div>  </div> </nav> <script> if (window.topNav) { document.addEventListener('mouseover', (evt) => { let targetElement = evt.target; do { if (targetElement instanceof Element && targetElement.closest('.site-nav-left') || targetElement instanceof Element && targetElement.closest('.modular-navigation') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation-main') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation')) { return; } targetElement = targetElement.parentNode; } while (targetElement); const thisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (!document.querySelector('.modular-navigation-item-wrapper-active')) return; for (let i = 0; i < thisElementChildrenWrapper.length; i++) { thisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 10); } const thisElementChildrenWrapperThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); const selectAllThisElementChildrenWrapperSubThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper-active'); for (let i = 0; i < thisElementChildrenWrapperThird.length; i++) { thisElementChildrenWrapperThird[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapperThird[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSubThird.length; c++) { selectAllThisElementChildrenWrapperSubThird[c].classList.remove('modular-navigation-item-sub-third-wrapper-active'); selectAllThisElementChildrenWrapperSubThird[c].style.display = 'none'; } }, 10); } }); const getModularNavigation = document.querySelector('.modular-navigation'); function modularNavHandleOnClik(event) { const thisElement = event.target; const thisElementParent = thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-wrapper-active'); }, 1); }, 10); } function modularNavHandleOnClikSub(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-wrapper-active'); }, 1); }, 10); } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } } function modularNavHandleOnClikSubThird(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-third-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-third-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-third-wrapper-active'); }, 1); }, 10); } } for (let i = 0; i < topNav.length; i++) { const thisModNav = topNav[i]; const thisModNavWrapper= document.createElement('div'); thisModNavWrapper.classList.add('modular-navigation-wrapper'); if (thisModNav.itemList) { const thisModNavMain = document.createElement('div'); thisModNavMain.classList.add('modular-navigation-main'); thisModNavMain.classList.add('modular-navigation-main-width-list'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); thisModNavMain.addEventListener('mouseenter', modularNavHandleOnClik); const thisModItemWrapper = document.createElement('div'); thisModItemWrapper.classList.add('modular-navigation-item-wrapper'); for (var b = 0; b < thisModNav.itemList.length; b++) { const thisModItem = thisModNav.itemList[b]; if (thisModItem.itemList) { } if (!thisModItem.url && !thisModItem.itemList) continue; const thisModNavItem = thisModItem.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItem.classList.add('modular-navigation-item'); thisModNavItem.classList.add('modular-navigation-item-list-wrapper'); if (thisModItem.class) thisModNavItem.classList.add(thisModItem.class); if (thisModItem.url) thisModNavItem.setAttribute('href', thisModItem.url); if (thisModItem.target) thisModNavItem.setAttribute('target', thisModItem.target); const thisModNavHtext = document.createElement('h5'); thisModNavHtext.textContent = thisModItem.name ? thisModItem.name : ''; thisModNavItem.appendChild(thisModNavHtext); if (thisModItem.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItem.desc; thisModNavItem.appendChild(thisModNavPtext); } if (thisModItem.itemList) { const thisModNavItemSubWrapper = document.createElement('div'); thisModNavItemSubWrapper.classList.add('modular-navigation-item-sub-wrapper'); for (let d = 0; d < thisModItem.itemList.length; d++) { const thisModItemSub = thisModItem.itemList[d]; const thisModNavItemSub = thisModItemSub.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItemSub.classList.add('modular-navigation-item-third'); thisModNavItemSub.classList.add('modular-navigation-item'); if (thisModItemSub.class) thisModNavItemSub.classList.add(thisModItemSub.class); if (thisModItemSub.url) thisModNavItemSub.setAttribute('href', thisModItemSub.url); if (thisModItemSub.target) thisModNavItemSub.setAttribute('target', thisModItemSub.target); const thisModNavHtext = document.createElement('h6'); thisModNavHtext.textContent = thisModItemSub.name ? thisModItemSub.name : ''; thisModNavItemSub.appendChild(thisModNavHtext); if (thisModItemSub.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItemSub.desc; thisModNavItemSub.appendChild(thisModNavPtext); } thisModNavItemSubWrapper.appendChild(thisModNavItemSub); } thisModNavItem.appendChild(thisModNavItemSubWrapper); } thisModItemWrapper.appendChild(thisModNavItem); } thisModNavWrapper.appendChild(thisModItemWrapper); } else { const thisModNavMain = document.createElement('a'); thisModNavMain.classList.add('modular-navigation-main'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.setAttribute('href', thisModNav.url); if (thisModNav.target) thisModNavMain.setAttribute('target', thisModNav.target); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); } getModularNavigation.appendChild(thisModNavWrapper); } const getModularNavMobile = document.querySelector('.nav-mobile-modular'); const thisModNavClose = document.createElement('div'); thisModNavClose.classList.add('modular-navigation-close'); thisModNavClose.innerHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg>'; getModularNavigation.appendChild(thisModNavClose); thisModNavClose.addEventListener('click', function() { getModularNavigation.classList.remove('modular-navigation-visible'); }); getModularNavMobile.addEventListener('click', function() { getModularNavigation.classList.add('modular-navigation-visible'); }); } if (document.querySelector('.nav-jobs a')) document.querySelector('.nav-jobs a').setAttribute('target', '_blank'); if (document.querySelector('.nav-pmm-q-a a')) document.querySelector('.nav-pmm-q-a a').setAttribute('target', '_blank'); </script> </div> <div class="search-results"> <div class="search-results-close"> x close </div> <div id="search-field-wrapper"> <form> <input id="search-field" class="st-default-search-input" placeholder="Start typing..."/> </form> </div> <div id="results" class="st-search-container">Nothing to display...</div> <div class="search-tags"> <div class="search-tags-view">or view by:</div> <a href="/tag/social-media">Social media</a> <a href="/tag/email-marketing">Email marketing</a> <a href="/tag/customer-acquisition">Customer acquisition</a> <a href="/tag/content-marketing">Content marketing</a> <a href="/tag/branding">Branding</a> <a href="/tag/b2b-video-marketing">Video marketing</a> <a href="/tag/b2b-marketing-tools">B2B marketing tools</a> </div> </div> <div class="social-links social-links-fixed"> <a href="https://www.linkedin.com/company/revenuemarketingalliance" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/RevMrktAlliance" target="_blank"> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg></a> <a href="https://www.facebook.com/RevenueMarketingAlliance/"><?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.instagram.com/revenuemarketingalliance/"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.youtube.com/@RevenueMarketingAlliance "> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://b2bmarketingalliance.com/join-the-community/"><svg fill="#fff" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 80 80" width="20px" height="160px"><path d="M 27 7 C 26.449 7 26 7.449 26 8 C 26 8.551 26.449 9 27 9 C 27.551 9 28 8.551 28 8 C 28 7.449 27.551 7 27 7 z M 40 7 C 35.592874 7 32 10.592874 32 15 C 32 17.935513 33.631447 20.452449 36 21.841797 L 36 25 C 36 26.37066 36.94553 27.528978 38.210938 27.880859 C 38.537126 28.542191 39.212398 29 40 29 C 40.787602 29 41.462874 28.542191 41.789062 27.880859 C 43.05447 27.528978 44 26.37066 44 25 L 44 21.841797 C 46.088277 20.616853 47.531146 18.502112 47.853516 16 L 48 16 L 48 15 C 48 10.592874 44.407126 7 40 7 z M 53 7 C 52.449 7 52 7.449 52 8 C 52 8.551 52.449 9 53 9 C 53.551 9 54 8.551 54 8 C 54 7.449 53.551 7 53 7 z M 30 9 C 29.449 9 29 9.449 29 10 C 29 10.551 29.449 11 30 11 C 30.551 11 31 10.551 31 10 C 31 9.449 30.551 9 30 9 z M 40 9 C 43.326874 9 46 11.673126 46 15 C 46 17.397701 44.596351 19.449486 42.570312 20.414062 L 42 20.683594 L 42 22 L 40 22 L 40 24 L 42 24 L 42 25 C 42 25.56503 41.56503 26 41 26 L 39 26 C 38.43497 26 38 25.56503 38 25 L 38 20.683594 L 37.429688 20.414062 C 35.403649 19.449488 34 17.397701 34 15 C 34 11.673126 36.673126 9 40 9 z M 50 9 C 49.449 9 49 9.449 49 10 C 49 10.551 49.449 11 50 11 C 50.551 11 51 10.551 51 10 C 51 9.449 50.551 9 50 9 z M 25 14 C 24.449 14 24 14.449 24 15 C 24 15.551 24.449 16 25 16 C 25.551 16 26 15.551 26 15 C 26 14.449 25.551 14 25 14 z M 29 14 C 28.449 14 28 14.449 28 15 C 28 15.551 28.449 16 29 16 C 29.551 16 30 15.551 30 15 C 30 14.449 29.551 14 29 14 z M 51 14 C 50.449 14 50 14.449 50 15 C 50 15.551 50.449 16 51 16 C 51.551 16 52 15.551 52 15 C 52 14.449 51.551 14 51 14 z M 55 14 C 54.449 14 54 14.449 54 15 C 54 15.551 54.449 16 55 16 C 55.551 16 56 15.551 56 15 C 56 14.449 55.551 14 55 14 z M 30 19 C 29.449 19 29 19.449 29 20 C 29 20.551 29.449 21 30 21 C 30.551 21 31 20.551 31 20 C 31 19.449 30.551 19 30 19 z M 50 19 C 49.449 19 49 19.449 49 20 C 49 20.551 49.449 21 50 21 C 50.551 21 51 20.551 51 20 C 51 19.449 50.551 19 50 19 z M 27 21 C 26.449 21 26 21.449 26 22 C 26 22.551 26.449 23 27 23 C 27.551 23 28 22.551 28 22 C 28 21.449 27.551 21 27 21 z M 53 21 C 52.449 21 52 21.449 52 22 C 52 22.551 52.449 23 53 23 C 53.551 23 54 22.551 54 22 C 54 21.449 53.551 21 53 21 z M 18 28 C 13.592874 28 10 31.592874 10 36 C 10 40.407126 13.592874 44 18 44 C 22.407126 44 26 40.407126 26 36 L 26 35 L 25.796875 35 C 25.282076 31.084164 22.052768 28 18 28 z M 62 28 C 57.592874 28 54 31.592874 54 36 C 54 40.407126 57.592874 44 62 44 C 62.275445 44 62.548001 43.986375 62.816406 43.958984 C 64.695246 43.767248 66.384373 42.920314 67.652344 41.652344 C 69.101453 40.203235 70 38.203563 70 36 L 70 35 L 69.796875 35 C 69.282076 31.084164 66.052768 28 62 28 z M 18 30 C 21.326874 30 24 32.673126 24 36 C 24 39.326874 21.326874 42 18 42 C 14.673126 42 12 39.326874 12 36 C 12 32.673126 14.673126 30 18 30 z M 62 30 C 65.326874 30 68 32.673126 68 36 C 68 39.326874 65.326874 42 62 42 C 58.673126 42 56 39.326874 56 36 C 56 35.79207 56.010859 35.587095 56.03125 35.384766 C 56.337112 32.349828 58.881056 30 62 30 z M 40 35 C 35.041484 35 31 39.041484 31 44 C 31 48.958516 35.041484 53 40 53 C 44.958516 53 49 48.958516 49 44 L 49 43 L 48.796875 43 C 48.275261 38.532432 44.604108 35 40 35 z M 40 37 C 43.877484 37 47 40.122516 47 44 C 47 47.877484 43.877484 51 40 51 C 36.122516 51 33 47.877484 33 44 C 33 40.122516 36.122516 37 40 37 z M 18 46 C 10.306206 46 4 52.306206 4 60 L 4 64 L 26.269531 64 C 25.457834 65.84109 25 67.868987 25 70 L 25 74 L 55 74 L 55 71 L 55 70 C 55 67.868987 54.542166 65.84109 53.730469 64 L 76 64 L 76 60 C 76 52.306206 69.693794 46 62 46 C 55.158556 46 49.446319 50.988522 48.257812 57.503906 C 45.884282 55.926028 43.045242 55 40 55 C 36.954758 55 34.115718 55.926028 31.742188 57.503906 C 30.553681 50.988522 24.841444 46 18 46 z M 18 48 C 24.245162 48 29.37815 52.832416 29.921875 58.941406 C 28.934708 59.842395 28.067924 60.868215 27.347656 62 L 6 62 L 6 60 C 6 53.397794 11.397794 48 18 48 z M 62 48 C 68.602206 48 74 53.397794 74 60 L 74 62 L 52.652344 62 C 51.932076 60.868215 51.065292 59.842395 50.078125 58.941406 C 50.62185 52.832416 55.754838 48 62 48 z M 40 57 C 47.153388 57 53 62.846612 53 70 L 53 72 L 27 72 L 27 70 C 27 62.846612 32.846612 57 40 57 z M 8 58 C 7.449 58 7 58.449 7 59 C 7 59.551 7.449 60 8 60 C 8.551 60 9 59.551 9 59 C 9 58.449 8.551 58 8 58 z M 12 58 C 11.449 58 11 58.449 11 59 C 11 59.551 11.449 60 12 60 C 12.551 60 13 59.551 13 59 C 13 58.449 12.551 58 12 58 z M 16 58 C 15.449 58 15 58.449 15 59 C 15 59.551 15.449 60 16 60 C 16.551 60 17 59.551 17 59 C 17 58.449 16.551 58 16 58 z M 20 58 C 19.449 58 19 58.449 19 59 C 19 59.551 19.449 60 20 60 C 20.551 60 21 59.551 21 59 C 21 58.449 20.551 58 20 58 z M 24 58 C 23.449 58 23 58.449 23 59 C 23 59.551 23.449 60 24 60 C 24.551 60 25 59.551 25 59 C 25 58.449 24.551 58 24 58 z M 28 58 C 27.449 58 27 58.449 27 59 C 27 59.551 27.449 60 28 60 C 28.551 60 29 59.551 29 59 C 29 58.449 28.551 58 28 58 z M 52 58 C 51.449 58 51 58.449 51 59 C 51 59.551 51.449 60 52 60 C 52.551 60 53 59.551 53 59 C 53 58.449 52.551 58 52 58 z M 56 58 C 55.449 58 55 58.449 55 59 C 55 59.551 55.449 60 56 60 C 56.551 60 57 59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> <a href="https://feedly.com/i/subscription/feed/https://b2bmarketingalliance.com/rss/" title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <link rel="stylesheet" type="text/css" href="https://www.revenuemarketingalliance.com/assets/css/style.css?v=06af288486" /> <link rel="stylesheet" type="text/css" href="https://www.revenuemarketingalliance.com/assets/css/new-design.css?v=06af288486" /> <script> if (window.gtag && gtag) { gtag('event', 'Ghost Posts Views', { 'event_label': "incentive-marketing", 'event_category': "Demand gen" }); } </script> <main id="site-main" class="site-main outer"> <script> let hasInternalTag = false; let internalTagInhouse = []; let internalTagSponsor = []; let topicMicrosite = false; let hasClientTag = false; let topicMicrositeName = ""; let topicMicrositeSlug = ""; const primaryTagName = `Demand gen`; const primaryTagSlug = `demand-gen`; window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/23035269294/post-content-ads', [580, 400], 'div-gpt-ad-1709005345342-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); </script> <script> var sponsoredClient = `[Topic] Looking for advice on those top-of-the-funnel, awareness-building marketing activities? Then look no further!`; var result = sponsoredClient.match(/\|([^|]+)\|/); if (result && result.length > 1) { var value = result[1]; topicMicrosite = true; topicMicrositeName = `Demand gen`; topicMicrositeSlug = `demand-gen`; internalTagSponsor.push(value); internalTagInhouse.push(value); } </script> <script> var sponsoredClient = `[Topic] You're nothing without your customers, and it's much more cost-effective to retain customers than acquire new ones. That's why more and more businesses are investing in marketing strategies all about retention.`; var result = sponsoredClient.match(/\|([^|]+)\|/); if (result && result.length > 1) { var value = result[1]; topicMicrosite = true; topicMicrositeName = `Retention marketing`; topicMicrositeSlug = `retention-marketing`; internalTagSponsor.push(value); internalTagInhouse.push(value); } </script> <script> hasInternalTag = true; window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/23035269294/PMA-Sponsor-and-Inhouse/top-banner', [728, 90], 'div-gpt-ad-1708431085995-0').addService(googletag.pubads()); googletag.defineSlot('/23035269294/PMA-Sponsor-and-Inhouse/mobile-top', [300, 100], 'div-gpt-ad-1708431159930-0').addService(googletag.pubads()); googletag.defineSlot('/23035269294/PMA-Sponsor-and-Inhouse/side-banner', [240, 400], 'div-gpt-ad-1708431206267-0').addService(googletag.pubads()); googletag.defineSlot('/23035269294/PMA-Sponsor-and-Inhouse/bottom-banner', [580, 400], 'div-gpt-ad-1708431292086-0').addService(googletag.pubads()); googletag.defineSlot('/23035269294/PMA-Sponsor-and-Inhouse/mobile-bottom', [240, 400], 'div-gpt-ad-1708431360026-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('Sponsor-Clients', internalTagSponsor).setTargeting('In-house', internalTagInhouse); googletag.enableServices(); }); </script> <div class="post-container"> <div class="post-title"> <div class="post-breadcrumb"> <a href="/content-hub/">Content Hub</a> > <a class="active" href="/content-hub?filter=demand-gen"> Demand gen </a> </div> <h1>Incentive marketing for revenue growth: How to motivate customers to buy</h1> <span class="post-full-title hidden">Incentive marketing for revenue growth: How to motivate customers to buy</span> </div> <div class="post-tag-section"> <div class="post-tags"> <a class="post-tag-item" tag-slug="retention-marketing" href="/content-hub?filter=retention-marketing"> Retention marketing </a> </div> </div> <div class="post-other-info"> <div class="post-authors"> <a href="/author/charley-gale/"> <div data-tooltip="Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!" class="post-author tooltip-trigger-author"> <div data-tooltip="Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!" style="background-image: url(https://www.revenuemarketingalliance.com/content/images/2023/04/Charley-Gale-headshot.jpg)" class="author-image tooltip-trigger"> </div> <div class="author-details"> <span data-tooltip="Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!" class="author-name tooltip-trigger">Charley Gale</span> </div> </div> </a> <a href="/author/stevie/"> <div data-tooltip="As a Senior Copywriter here at Revenue Marketing Alliance, Stevie loves to create content that's captivating, compelling, and informative. She's always open to new ideas, so feel free to get in touch!" class="post-author tooltip-trigger-author"> <div data-tooltip="As a Senior Copywriter here at Revenue Marketing Alliance, Stevie loves to create content that's captivating, compelling, and informative. She's always open to new ideas, so feel free to get in touch!" style="background-image: url(https://www.revenuemarketingalliance.com/content/images/2024/02/Stevie-Langford-PMA.png)" class="author-image tooltip-trigger"> </div> <div class="author-details"> <span data-tooltip="As a Senior Copywriter here at Revenue Marketing Alliance, Stevie loves to create content that's captivating, compelling, and informative. She's always open to new ideas, so feel free to get in touch!" class="author-name tooltip-trigger">Stevie Langford</span> </div> </div> </a> </div> <div class="date-time-read"> <span class="post-datetime">May 31, 2024</span> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/asterisk-sm.svg" /> <span> 12 min read </span> </div> </div> <a href="#" id="getCopyBtn" class="hidden"> Get a copy</a> <div class="post-content-container"> <div class="left-sidebar"> <div class="sticky-container"> <a target="_blank" href="https://www.linkedin.com/school/product-marketing-alliance/" class="follow-us-on-linkedin"> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/linkedin-white.svg"/>Follow us on LinkedIn</a> <span class="left-sidebar-overview"> Contents </span> <aside class="toc-container"> <div class="toc"></div> </aside> </div> </div> <div class="post-content"> <p>As a revenue marketer, you know the constant challenge – motivating your <a href="https://www.revenuemarketingalliance.com/what-is-targeting-in-marketing/"><u>target audience</u></a> to choose your product or service. </p><p>Incentive marketing provides a powerful solution: When you offer appealing rewards like discounts, free gifts, or exclusive access, you give customers a compelling reason to buy from you, specifically.</p><p>Well-designed incentive programs attract more than just one-time buyers, too. They foster loyal relationships and turn customers into advocates through behaviors like referrals and repeat purchases.</p><p>In this article, we’ll cover the fundamentals of incentive marketing and how you can use it to motivate your customers to buy. </p><p><strong>We’ll get into:</strong></p><ul><li><a href="https://www.revenuemarketingalliance.com/incentive-marketing/#what-is-incentive-marketing" rel="noreferrer">What is incentive marketing?</a></li><li><a href="https://www.revenuemarketingalliance.com/incentive-marketing/#the-key-benefits-of-incentive-marketing" rel="noreferrer">The key benefits of incentive marketing</a></li><li><a href="https://www.revenuemarketingalliance.com/incentive-marketing/#how-to-set-revenue-growth-goals-for-incentive-marketing" rel="noreferrer">How to set revenue growth goals for incentive marketing</a></li><li><a href="https://www.revenuemarketingalliance.com/incentive-marketing/#how-to-choose-the-right-incentives" rel="noreferrer">How to choose the right incentives</a></li><li><a href="https://www.revenuemarketingalliance.com/incentive-marketing/#measuring-and-evaluating-your-incentive-marketing-results" rel="noreferrer">Measuring and evaluating results</a></li><li><a href="https://www.revenuemarketingalliance.com/incentive-marketing/#incentive-marketing-case-studies" rel="noreferrer">Incentive marketing case studies</a></li><li><a href="https://www.revenuemarketingalliance.com/incentive-marketing/#incentive-marketing-faqs" rel="noreferrer">Incentive marketing FAQs</a></li></ul><h2 id="what-is-incentive-marketing">What is incentive marketing? </h2><p>Incentive marketing is a smart strategy you can use to motivate your customers and prospects to take specific actions that foster loyalty and drive revenue for your business. </p><p>Many companies utilize incentives, big or small – you walk into a coffee shop and see a loyalty card that lets you get a stamp whenever you buy a coffee. Ultimately, once you’ve purchased a certain number of coffees, you get one for free! The aim of this is to keep you coming back to this particular coffee shop so you can reap that oh-so-enticing reward. </p><p>Incentive marketing does what it says on the tin: Companies offer desirable rewards or incentives to inspire people to make purchases, refer others, retain you as a customer, turn you into a <a href="https://www.revenuemarketingalliance.com/how-to-increase-customer-retention-rate-and-boost-customer-loyalty/"><u>loyal brand advocate</u></a>, or engage with you in other valuable ways.</p><p></p>  <iframe width="560" height="315" src="https://www.youtube.com/embed/HKg65YvdImI?si=jMQPNiU_-sDo99BO" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>  <p></p><h2 id="why-is-incentive-marketing-important">Why is incentive marketing important? </h2><p>As a marketer, incentive marketing directly impacts your bottom line. Strategically using rewards creates a powerful motivation for customers to buy from you over <a href="https://www.revenuemarketingalliance.com/win-against-competitors-by-knowing-your-customers/"><u>competitors</u></a>. </p><p>Incentives tap into people's natural desire to get something extra in return for their actions. When executed effectively, incentive marketing programs drive sales, <a href="https://www.revenuemarketingalliance.com/how-to-increase-customer-retention-rate-and-boost-customer-loyalty/">increase customer loyalty</a> and advocacy, and ultimately <a href="https://www.revenuemarketingalliance.com/driving-growth-key-revenue-marketing-skills-and-strategies/"><u>drive more revenue growth</u></a> for your business.</p><p></p><p><a href="https://www.revenuemarketingalliance.com/growth-marketing-that-scales-practical-guide/"></a></p><p></p><h2 id="the-key-benefits-of-incentive-marketing">The key benefits of incentive marketing</h2><p>Strategically designing incentive programs like <a href="https://www.revenuemarketingalliance.com/how-customer-referrals-drive-organizational-growth/"><u>referral campaigns</u></a>, loyalty programs, or limited-time promotions, helps you to motivate your target audience to make more purchases and become devoted advocates for your brand.</p><p>There are several key benefits that make incentive marketing a must-have tool for revenue marketers:</p><h3 id="1-increased-sales-and-revenue">1) Increased sales and revenue </h3><p>Well-designed incentives like discounts, free gifts, etc. give customers that extra push to make purchases from you instead of competitors. And, of course, more purchases directly translate to higher sales and revenue numbers. Smart incentive programs motivate buyers to act.</p><p></p><h3 id="2-improved-customer-loyalty">2) Improved customer loyalty </h3><p>Incentive programs such as loyalty rewards make customers feel valued and appreciated. You create a <a href="https://www.revenuemarketingalliance.com/from-b2b-to-b2h-building-customer-connection/"><u>positive emotional connection</u></a> that strengthens their bond with your brand. Loyal customers keep coming back and provide a steady revenue stream.</p><p></p><h3 id="3-more-customer-advocacy">3) More customer advocacy </h3><p>Creative incentives that reward referrals turn satisfied customers into active promoters who rave about your products/services to their networks. This positive word-of-mouth advocacy pays dividends by driving new business.</p><p></p><h3 id="4-deeper-customer-insights">4) Deeper customer insights</h3><p>Design effective incentives that truly motivate requires an in-depth understanding of your customers' wants, needs, <a href="https://www.productmarketingalliance.com/understanding-user-pain-points/?ref=revenuemarketingalliance.com"><u>pain points</u></a>, and what pushes them to act. This quest for insight lets you refine your incentive marketing as well as your total marketing strategy.</p><p></p><h3 id="5-competitive-advantage">5) Competitive advantage </h3><p>Using strategic incentives helps differentiate your brand in a crowded market. You gain an edge over businesses that don't leverage this powerful tactic effectively. Essentially, when done right, incentives make you stand out.</p><p></p><h3 id="6-cost-effective-marketing">6) Cost-effective marketing </h3><p>Compared to other marketing methods, incentive marketing can be a cost-effective way to inspire action. The revenue upside from increased purchases often outweighs the costs of your incentive program.</p><p></p><h2 id="how-to-set-revenue-growth-goals-for-incentive-marketing">How to set revenue growth goals for incentive marketing</h2><p>When setting revenue goals for your incentive marketing efforts, it's important to focus on what you want to achieve and ensure they align with your overall incentive strategy.</p><p>Think about the specific revenue outcomes you're aiming for, whether it's boosting overall sales, targeting specific products or services, improving customer experience, or generating revenue from a particular customer group. </p><p><strong>Keep your goals realistic, considering factors like:</strong></p><ul><li>Past performance,</li><li>Market conditions, and</li><li>The costs involved in running incentive programs.</li></ul><p></p><p>To track your progress, keep an eye on <a href="https://www.revenuemarketingalliance.com/kpis-for-revenue-marketers/">key performance indicators (KPIs)</a> relevant to your incentive marketing.</p><p>These could include metrics like how much it costs to acquire customers, conversion rates, or the average value of orders. Experiment with different incentive strategies, <a href="https://www.revenuemarketingalliance.com/how-to-nail-your-product-messaging/">messages</a>, and offers to see what works best for driving revenue.</p><p></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.revenuemarketingalliance.com/understanding-kpis-in-customer-acquisition/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Understanding KPIs in customer acquisition</div><div class="kg-bookmark-description">In this article, we’ll demystify the jargon around metrics and cut through the confusion to highlight the most important KPIs for optimizing customer acquisition.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.revenuemarketingalliance.com/content/images/size/w256h256/2022/07/Revenue-Marketing-Alliance-favicon.png" alt=""><span class="kg-bookmark-author">Revenue Marketing Alliance</span><span class="kg-bookmark-publisher">Charley Gale</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.revenuemarketingalliance.com/content/images/size/w1200/2024/01/understanding-KPIs-in-customer-acquisition.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><p></p><p>And remember to evaluate the return on investment (ROI) by comparing the revenue generated with the costs incurred. This analysis will help you fine-tune your approach and make informed decisions for future incentive marketing initiatives.</p><p></p><h2 id="how-to-choose-the-right-incentives">How to choose the right incentives</h2><p>With incentive marketing, you want to ensure you’re creating the most value possible. This will help to motivate your customers to purchase from your brand, and in turn, improve your ROI. </p><p>So, when it comes to choosing the right incentive for your business, there are<strong> six key things</strong> to consider.</p><p></p><h3 id="1-understand-your-target-audience">1) Understand your target audience</h3><p>No matter how much you market an incentive campaign, if your audience doesn’t care about what you’re offering, they’re not buying.</p><p>So, it’s crucial to have a deep understanding of your target audience’s demographics, <a href="https://www.productmarketingalliance.com/three-core-components-of-consumer-psychology/?ref=revenuemarketingalliance.com">psychographics, and purchasing behavior</a>. This will give you a significantly improved idea of what incentives will – and won’t – work.</p><p>For example, if you're targeting tech-savvy millennials, digital incentives like exclusive access to online content or early product releases may be appealing. On the other hand, if your audience consists of busy professionals, time-saving incentives such as priority customer service or concierge assistance might be more relevant.</p><p></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.productmarketingalliance.com/customer-needs-and-how-to-meet-them/?ref=revenuemarketingalliance.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What are customer needs? 5 steps to meet them</div><div class="kg-bookmark-description">Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.productmarketingalliance.com/content/images/size/w256h256/2019/04/favicon_pma_1000.png" alt=""><span class="kg-bookmark-author">Product Marketing Alliance</span><span class="kg-bookmark-publisher">Lawrence Chapman</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.productmarketingalliance.com/content/images/size/w1200/2020/09/PMA_Framework_Graphics_5.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><p></p><h3 id="2-make-sure-your-incentives-are-relevant">2) Make sure your incentives are relevant</h3><p>Similar to the first point, you want to make sure the incentives you offer are relevant to your audience and align with their interests. They need to provide value and be desirable enough to inspire action.</p><p>For example, if you’re targeting health-conscious customers, you’d likely want to offer incentives like free wellness products or additional access to certain features when signing up for gym memberships.</p><p>If your audience is price-sensitive, then things like discounts, special promotions, or coupons could incentivize them to make a purchase. It doesn’t always have to be big, but there’s always something that would increase that motivation.</p><p>Some incentives you might want to consider are:</p><ul><li><strong>Buy one get one free offer:</strong> Buying more for less can always be a motivating factor, especially if it’s a product they already enjoy.</li><li><strong>Referral rewards:</strong> The benefit of sharing your experience can pay dividends. Messages like “Share this link with a friend and you’ll both get 15% off” are a welcome addition to anyone’s inbox.</li><li><strong>Loyalty rewards:</strong> Loyalty cards work well. They keep the card, collect stamps, and get $10 off their next purchase. This keeps them coming back for more.</li><li><strong>Membership rewards:</strong> Like the gym membership idea, customers get discounts or exclusive access to certain features of your business when they have a membership.</li></ul><p></p><h3 id="3-provide-choice-or-customization-where-possible">3) Provide choice or customization where possible</h3><p>On the previous points, it can be difficult to pin down exactly what your customers want if you have a large consumer base with different segments and demographics. So, sometimes it’s best to offer customization and give your target audience options to customize their incentives where possible.</p><p></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.revenuemarketingalliance.com/customer-segmentation-what-is-it-and-how-does-it-help/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Customer segmentation: What is it and how does it help?</div><div class="kg-bookmark-description">Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.revenuemarketingalliance.com/content/images/size/w256h256/2022/07/Revenue-Marketing-Alliance-favicon.png" alt=""><span class="kg-bookmark-author">Revenue Marketing Alliance</span><span class="kg-bookmark-publisher">Eve Chatfield</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.revenuemarketingalliance.com/content/images/size/w1200/2024/05/RMA_Framework_Tiles_segmentation-1.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><p></p><p>For example, if you’re a <a href="https://www.revenuemarketingalliance.com/getting-started-with-b2b-marketing-segmentation/"><u>B2B business</u></a>, you may offer customizable purchase packages, allowing customers to tailor their purchase based on their company’s specific needs and budget. If you’re a B2C, you could offer a choice of free samples, allowing customers to select products that match their preferences.</p><p>Offering a more <a href="https://www.revenuemarketingalliance.com/which-channels-should-you-focus-on-for-abm/"><u>personalized approach</u></a> to this also improves your relationship with the customer, encouraging them to return because you’re listening to their individual wants and needs.</p><p></p><h3 id="4-think-about-the-customer-lifecycle">4) Think about the customer lifecycle</h3><p>Different incentives may work differently depending on where your audience stands within their own <a href="https://www.revenuemarketingalliance.com/improving-the-customer-journey-with-revenue-marketing/">customer journey</a>. One incentive isn’t going to work for attracting new customers, <a href="https://www.revenuemarketingalliance.com/what-is-retention-marketing-a-guide/"><u>retaining existing ones</u></a>, <em>and</em> re-engaging dormant ones. If it does… give us the next lottery numbers, please!</p><p>So, ensure you’re tailoring your incentives to address specific stages of the customer lifecycle to maximize their impact.</p><p>For example, to attract new customers, you could offer a welcome gift or a “first-purchase” discount. For existing customers, loyalty programs with tiered rewards or exclusive access to certain benefits can foster repeat purchases. </p><p>And for re-engaging dormant customers, offering these personalized incentives based on their previous interactions can be effective.</p><p></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.revenuemarketingalliance.com/your-guide-to-customer-retention-strategies-and-frameworks/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Your guide to customer retention strategies and frameworks</div><div class="kg-bookmark-description">In this article, we’re going to take a look at the frameworks and strategies for retention marketing that will allow you to keep your customers happy and thrilled to be involved with your B2B Brand.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.revenuemarketingalliance.com/content/images/size/w256h256/2022/07/Revenue-Marketing-Alliance-favicon.png" alt=""><span class="kg-bookmark-author">Revenue Marketing Alliance</span><span class="kg-bookmark-publisher">Will Whitham</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.revenuemarketingalliance.com/content/images/size/w1200/2021/10/chess-strategy--1-.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><p></p><h3 id="5-gamify-wherever-you-can">5) Gamify wherever you can</h3><p>Competition is increasing while attention spans are decreasing. This means that <a href="https://www.revenuemarketingalliance.com/the-power-of-gamification-in-incentive-marketing/">gamification</a> is the way to go. Including a sense of fun and achievement in your campaign can be a great way of enhancing engagement and motivation within your target audience.</p><p>For example, you can create a points-based system where your customers can earn points for each purchase which then unlocks rewards like <a href="https://www.productmarketingalliance.com/how-to-price-a-product-and-introduce-discounts/?ref=revenuemarketingalliance.com">discounts</a> or levels. This can be a great way of encouraging your customers to complete more purchases to earn more points for a greater sense of satisfaction and achievement.</p><p></p><h3 id="6-test-and-iterate-your-campaign">6) Test and iterate your campaign</h3><p>With any marketing campaign, it’s essential to experiment to gauge its effectiveness. Otherwise, you’re rolling out campaigns that you have no idea will actually work, and potentially wasting a lot of time and money.</p><p>Consider conducting <a href="https://www.revenuemarketingalliance.com/is-a-b-testing-still-relevant-in-b2b-marketing/">A/B testing</a> or pilot programs to assess which incentives are driving the desired behavior and outcome. Ensure that you’re continuously <a href="https://www.productmarketingalliance.com/the-what-why-and-how-of-customer-market-feedback/?ref=revenuemarketingalliance.com">gathering feedback</a> and analyzing your results to refine your offer based on real-world, first-hand data.</p><p></p>  <iframe width="560" height="315" src="https://www.youtube.com/embed/MdNk-bvTAHI?si=Ai91v4aRK1LcC4sA" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>  <p></p><h2 id="measuring-and-evaluating-your-incentive-marketing-results">Measuring and evaluating your incentive marketing results</h2><p>Taking a <a href="https://www.revenuemarketingalliance.com/how-you-can-go-from-data-driven-to-data-informed-2/"><u>data-driven approach</u></a> enables you to continuously improve. When you measure success and identify areas for enhancement, you can achieve better results with your incentive marketing efforts.</p><p></p><p><strong>When measuring and evaluating your incentive marketing…</strong></p><ul><li>Start by defining metrics aligned with your goals, such as sales revenue or ROI.</li><li>Utilize data <a href="https://www.revenuemarketingalliance.com/how-predictive-lead-scoring-can-help-business/"><u>analytics</u></a> to track participant engagement, redemption rates, and feedback.</li><li>Compare incremental revenue during the incentive period to baseline revenue without incentives to assess their impact.</li><li>Conduct A/B testing to experiment with different strategies.</li><li>Gather participant feedback and calculate ROI by comparing costs and revenue.</li><li>Benchmark against industry standards and competitors for perspective.</li><li>Continuously analyze data, learn, and make adjustments to optimize future campaigns.</li></ul><p></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.revenuemarketingalliance.com/measuring-customer-retention-success/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Measuring customer retention success</div><div class="kg-bookmark-description">Customer retention is a crucial part of any successful marketing strategy, but how are you measuring your retention efforts?</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.revenuemarketingalliance.com/content/images/size/w256h256/2022/07/Revenue-Marketing-Alliance-favicon.png" alt=""><span class="kg-bookmark-author">Revenue Marketing Alliance</span><span class="kg-bookmark-publisher">Hannah Wesson</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.revenuemarketingalliance.com/content/images/size/w1200/2022/05/Measuring-customer-retention-success.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><p></p><h2 id="incentive-marketing-case-studies">Incentive marketing case studies</h2><p>Below, we’ve included two case studies of incentive marketing, one for B2C and one for B2B, to give you an idea of how creatively incentive marketing can be applied in real-life situations.</p><p></p><h3 id="b2c-incentive-marketing-case-study">B2C incentive marketing case study</h3><h4 id="mcdonald%E2%80%99s-monopoly"><strong>McDonald’s Monopoly</strong></h4><p>McDonald's Monopoly is an incentive marketing campaign that has been offered across the world since 1987. It's a highly successful promotional campaign that incentivizes customers to make purchases in order to collect game pieces and win prizes.</p><p>It involves Monopoly-themed game pieces linked to the various food and drink products McDonald’s has, with each representing a property or a potential prize. Customers are encouraged to collect specific sets of properties to win cash prizes, free food items, or even larger rewards like cars or vacations.</p><p></p>  <iframe width="560" height="315" src="https://www.youtube.com/embed/LLU4_sB5-L0?si=tRChpq2ZyJbaTlsR" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>  <p></p><p>This incentive marketing strategy serves multiple purposes:</p><ul><li><strong>Increasing sales:</strong> It creates a sense of excitement and urgency, motivating customers to make multiple purchases to collect game pieces and increase their chances of winning.</li><li><strong>Customer engagement:</strong> The campaign encourages customer participation and engagement by tapping into the popular Monopoly game concept, fostering a sense of fun and nostalgia, for some.</li><li><strong>Repeat visits:</strong> Customers are incentivized to return to McDonald's repeatedly during the promotion period to maximize their chances of obtaining winning game pieces.</li><li><strong>Brand loyalty and awareness:</strong> It cultivates brand loyalty and keeps the company top-of-mind for consumers, who may actively seek out McDonald's during the promotion.</li><li><strong>Word-of-mouth marketing:</strong> The campaign generates buzz and encourages customers to share their excitement with friends and family, creating additional exposure and potential new customers.</li></ul><p></p><p>McDonald's Monopoly has been running successfully for many years, attracting a large customer base and driving increased sales and revenue for the company. It exemplifies how incentive marketing strategies can effectively boost customer engagement, loyalty, and sales in the fast-food industry.</p><p></p><h3 id="b2b-incentive-marketing-case-study">B2B incentive marketing case study</h3><h4 id="ibm-partner-plus"><strong>IBM Partner Plus</strong></h4><p>The IBM Partner Plus program is designed to motivate and incentivize IBM's business partners to increase their sales and drive revenue growth.</p><p></p>  <iframe width="560" height="315" src="https://www.youtube.com/embed/FyZNoz4xtm4?si=XMFmw_F3WpRcMVij" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>  <p></p><p>The IBM Partner Plus program includes various incentives and benefits, such as:</p><ul><li>Competitive incentives</li><li>Insider programs</li><li>Enhanced support</li></ul><p></p><p>They have a tiered system, made up of Silver, Gold, and Platinum tiers that the partner can automatically move up to after meeting certain established criteria. As they move up the tiers, they access more benefits. </p><p>Plus, they have a badge system where they can give partners the opportunity to demonstrate their expertise.</p><p>All of these things work to improve their experience with the platform, continually increasing their motivation and engagement due to the constant unlocking of new benefits and achievements.</p><p></p><h2 id="incentive-marketing-faqs">Incentive marketing FAQs</h2><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><b><strong style="white-space: pre-wrap;">How do I choose the right incentives to motivate my target audience? </strong></b></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">You need to have a deep understanding of your customers' interests, pain points, and what motivates them to take action. Relevant incentives that provide real value and align with their needs and desires are key. Research your audience through surveys, purchase data, etc., to identify incentives they'll find compelling.</span></p></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><b><strong style="white-space: pre-wrap;">What are some examples of effective incentives to drive sales? </strong></b></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">Popular incentives include discounts, free shipping, buy-one-get-one offers, free trials, loyalty points/rewards, and limited-time promotions or product bundles. For new customer acquisition, free samples or generous first-purchase discounts work well. For existing customers, VIP tiers and exclusives can incentivize repeat purchases.</span></p></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><b><strong style="white-space: pre-wrap;">How can I run an incentive campaign on a limited budget? </strong></b></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">Get creative and think beyond just discounts! You could offer free premium content, early access to new products/features, or exclusive experiences. Partner with complementary brands for co-marketed incentives. Use gamification elements like point systems or reward tiers. The perceived value matters more than actual hard costs.</span></p></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><b><strong style="white-space: pre-wrap;">How do I measure success and ROI for incentive programs?</strong></b></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">Define the right metrics upfront based on your goals – sales revenue, conversion rates, customer acquisition costs, etc. Calculate the program costs, then compare revenue generated to costs to determine ROI. Look at engagement, offer redemption rates, and consumer feedback too.</span></p></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><b><strong style="white-space: pre-wrap;">When's the best time to run incentive promotions? </strong></b></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">Capitalize on peak demand periods like holidays or launch new incentives alongside new product releases. Also, consider slow periods where you need a boost. Spontaneous "surprise" incentives can drive quick bursts of activity. But having an always-on loyalty program retains customers long-term.</span></p></div> </div><p></p><h2 id="incentive-marketing-key-takeaways">Incentive marketing key takeaways</h2><ol><li>Incentives can be a powerful tool to boost customer retention and drive revenue growth. Offering enticing rewards paves the way for creating the perfect opportunity to keep your customers coming back for more.</li><li>When developing and executing an incentive marketing campaign, it’s crucial to keep the target audience in mind and have a clear understanding of the desired outcome. This focused approach ensures that your goals remain the central guiding force.</li><li>The effectiveness of your incentive strategy should be regularly measured and evaluated. To achieve this, seek constant first-hand <a href="https://www.productmarketingalliance.com/how-feedback-leads-to-more-effective-data-driven-marketing-messages/?ref=revenuemarketingalliance.com"><u>feedback from your audience</u></a>. This <a href="https://www.productmarketingalliance.com/3-ways-a-product-feedback-loop-can-transform-your-product/?ref=revenuemarketingalliance.com">feedback loop</a> allows you to gauge the success of your incentives and make necessary adjustments for optimal results.</li></ol><p></p><p>Use these key points to optimize the potential of incentives to enhance customer loyalty, drive revenue growth, and achieve your overarching business objectives.</p><p></p><figure class="kg-card kg-image-card"><a href="https://www.revenuemarketingalliance.com/growth-marketing-that-scales-practical-guide/"><img src="https://www.revenuemarketingalliance.com/content/images/2024/05/Blog-meta-growth-marketing-ebook-5.png" class="kg-image" alt="" loading="lazy" width="2000" height="1050" srcset="https://www.revenuemarketingalliance.com/content/images/size/w600/2024/05/Blog-meta-growth-marketing-ebook-5.png 600w, https://www.revenuemarketingalliance.com/content/images/size/w1000/2024/05/Blog-meta-growth-marketing-ebook-5.png 1000w, https://www.revenuemarketingalliance.com/content/images/size/w1600/2024/05/Blog-meta-growth-marketing-ebook-5.png 1600w, https://www.revenuemarketingalliance.com/content/images/2024/05/Blog-meta-growth-marketing-ebook-5.png 2000w" sizes="(min-width: 720px) 720px"></a></figure><p></p>  </div> <div class="right-sidebar"> <div class="sticky-container"> <div class="subscribe-container"> <img class="insider-logo" src="/assets/img/insider-subscribe-now-free.svg"/> <img class="success-insider-logo" src="/assets/img/Star.svg"/> <p class="title">Revenue marketing alliance insider</p> <p class="success-title">Thank you for subscribing</p> <p class="description">Level up your revenue marketing alliance career & network with revenue marketing alliance experts.</p> <p class="success-description">An email has been successfully sent to confirm your subscription.</p> <form data-members-form="subscribe"> <input data-members-label type="hidden" value="Early Adopters" /> <input placeholder="Your email address" data-members-email type="email" required="true"/> <button type="submit">Subscribe</button> <p class="error-message">Ops! Something went wrong!</p> </form> </div> <a target="_blank" href="https://www.linkedin.com/school/product-marketing-alliance/" class="follow-us-on-linkedin"> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/linkedin-white.svg"/>Follow us on LinkedIn</a> </div> </div> </div> </div> <div class="tags-mobile"> <span class="tags-title">Tags</span> <div class="post-tags"> <a class="post-tag-item" tag-slug="retention-marketing" href="/content-hub?filter=retention-marketing"> Retention marketing </a> </div> </div> <section class="resources-section"> <div class="container"> <div class="resources-section__inner"> <div class="resources-header"> <div class="resources-sec__title"> <h2>Related</h2> <span class="text-primary-coral-gradient"> Demand gen </span> </div> <a href="/content-hub?filter=demand-gen" class="resources-see-all">See all Demand gen</a> </div> <aside id="related-content-container" class="read-next"> </aside> </div> </div> </section> </main> <div id="postCard"> <article class="post-card"> <a class="post-card-image-link" href="/incentive-marketing/"> <img class="post-card-image" src="/content/images/size/w600/2024/05/incentive-marketing.jpg" alt="Incentive marketing for revenue growth: How to motivate customers to buy" /> </a> <div class="post-card-content"> <a class="post-card-content-link" href="/incentive-marketing/"> <header class="post-card-header"> <span class="post-primary-tag" style="border-color: ; color: ;" >Demand gen </span> <span class="post-secondary-tag hidden" style="border-color: #F0AB21; color: #F0AB21;" >Sponsored </span> <h2 class="post-card-title">Incentive marketing for revenue growth: How to motivate customers to buy</h2> </header> </a> <footer class="post-card-meta"> <span class="post-date">May 31, 2024 </span><span class="card_read_time">12 mins</span> </footer> </div> </article> </div> <script> const primaryTag = `demand-gen`; const postId = `6466262d43df3d00016a357a`; let sponsored = ''; </script> <div class="floating-header"> <div class="floating-header-container"> <div class="floating-header-logo"> <a href="https://www.revenuemarketingalliance.com"> <img src="/content/images/size/w100/2024/07/android-chrome-192x192--1-.png" alt="Revenue Marketing Alliance icon" /> </a> </div> <div class="floating-header-title">Incentive marketing for revenue growth: How to motivate customers to buy</div> <div class="floating-header-share"> <span class="share-label">Share:</span> <a target="_blank" href="#" class="linkedin"></a> <a target="_blank" href="#" class="twitter"></a> <a target="_blank" href="#" class="facebook"></a> <a class="copy-link"> <div id="tooltip" class="hidden">Copied!</div> </a> </div> </div> <progress id="reading-progress" class="progress" value="0"> <div class="progress-container"> <span class="progress-bar"></span> </div> </progress> </div> <script> //update linkedin link const linkedinEl = document.querySelector(".linkedin"); linkedinEl.href = `https://www.linkedin.com/shareArticle?url=${window.location.origin}/incentive-marketing/`; //update twitter link const twitterEl = document.querySelector(".twitter"); twitterEl.href = `https://twitter.com/share?url=${window.location.origin}/incentive-marketing/`; //update facebook link const facebookEl = document.querySelector(".facebook"); facebookEl.href = `https://www.facebook.com/sharer.php?u=${window.location.origin}/incentive-marketing/`; </script> <script src="https://unpkg.com/@tryghost/content-api@1.11.17/umd/content-api.min.js" ></script> <script src="https://www.revenuemarketingalliance.com/assets/js/api.js?v=06af288486"></script> <script src="https://www.revenuemarketingalliance.com/assets/js/blockadblock.min.js?v=06af288486"></script> <script src="https://www.revenuemarketingalliance.com/assets/js/tooltip.js?v=06af288486"></script>  <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.css" />  <script src="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.min.js"></script> <script src="https://www.revenuemarketingalliance.com/assets/js/posts.js?v=06af288486"></script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.revenuemarketingalliance.com/assets/img/sales/RMA%20FULL%20LOGO%20WHITE.svg?v=06af288486" /> </a> </div> <div class="site-footer-content-title"> Revenue Marketing Alliance is on a mission to leverage the power of community to accelerate the impact of revenue marketing for businesses. We want to inspire and inform your journey and provide the tools you need to innovate and propel your growth. </div> </div> <div class="site-footer-social social-links"> <a href="https://www.linkedin.com/company/revenuemarketingalliance" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/RevMrktAlliance" target="_blank"> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg></a> <a href="https://www.facebook.com/RevenueMarketingAlliance/" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.instagram.com/revenuemarketingalliance/" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.youtube.com/@RevenueMarketingAlliance " target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.tiktok.com/@revenue.marketing" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://b2bmarketingalliance.com/join-the-community/" target="_blank"><svg fill="#fff" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 80 80" width="20px" height="160px"><path d="M 27 7 C 26.449 7 26 7.449 26 8 C 26 8.551 26.449 9 27 9 C 27.551 9 28 8.551 28 8 C 28 7.449 27.551 7 27 7 z M 40 7 C 35.592874 7 32 10.592874 32 15 C 32 17.935513 33.631447 20.452449 36 21.841797 L 36 25 C 36 26.37066 36.94553 27.528978 38.210938 27.880859 C 38.537126 28.542191 39.212398 29 40 29 C 40.787602 29 41.462874 28.542191 41.789062 27.880859 C 43.05447 27.528978 44 26.37066 44 25 L 44 21.841797 C 46.088277 20.616853 47.531146 18.502112 47.853516 16 L 48 16 L 48 15 C 48 10.592874 44.407126 7 40 7 z M 53 7 C 52.449 7 52 7.449 52 8 C 52 8.551 52.449 9 53 9 C 53.551 9 54 8.551 54 8 C 54 7.449 53.551 7 53 7 z M 30 9 C 29.449 9 29 9.449 29 10 C 29 10.551 29.449 11 30 11 C 30.551 11 31 10.551 31 10 C 31 9.449 30.551 9 30 9 z M 40 9 C 43.326874 9 46 11.673126 46 15 C 46 17.397701 44.596351 19.449486 42.570312 20.414062 L 42 20.683594 L 42 22 L 40 22 L 40 24 L 42 24 L 42 25 C 42 25.56503 41.56503 26 41 26 L 39 26 C 38.43497 26 38 25.56503 38 25 L 38 20.683594 L 37.429688 20.414062 C 35.403649 19.449488 34 17.397701 34 15 C 34 11.673126 36.673126 9 40 9 z M 50 9 C 49.449 9 49 9.449 49 10 C 49 10.551 49.449 11 50 11 C 50.551 11 51 10.551 51 10 C 51 9.449 50.551 9 50 9 z M 25 14 C 24.449 14 24 14.449 24 15 C 24 15.551 24.449 16 25 16 C 25.551 16 26 15.551 26 15 C 26 14.449 25.551 14 25 14 z M 29 14 C 28.449 14 28 14.449 28 15 C 28 15.551 28.449 16 29 16 C 29.551 16 30 15.551 30 15 C 30 14.449 29.551 14 29 14 z M 51 14 C 50.449 14 50 14.449 50 15 C 50 15.551 50.449 16 51 16 C 51.551 16 52 15.551 52 15 C 52 14.449 51.551 14 51 14 z M 55 14 C 54.449 14 54 14.449 54 15 C 54 15.551 54.449 16 55 16 C 55.551 16 56 15.551 56 15 C 56 14.449 55.551 14 55 14 z M 30 19 C 29.449 19 29 19.449 29 20 C 29 20.551 29.449 21 30 21 C 30.551 21 31 20.551 31 20 C 31 19.449 30.551 19 30 19 z M 50 19 C 49.449 19 49 19.449 49 20 C 49 20.551 49.449 21 50 21 C 50.551 21 51 20.551 51 20 C 51 19.449 50.551 19 50 19 z M 27 21 C 26.449 21 26 21.449 26 22 C 26 22.551 26.449 23 27 23 C 27.551 23 28 22.551 28 22 C 28 21.449 27.551 21 27 21 z M 53 21 C 52.449 21 52 21.449 52 22 C 52 22.551 52.449 23 53 23 C 53.551 23 54 22.551 54 22 C 54 21.449 53.551 21 53 21 z M 18 28 C 13.592874 28 10 31.592874 10 36 C 10 40.407126 13.592874 44 18 44 C 22.407126 44 26 40.407126 26 36 L 26 35 L 25.796875 35 C 25.282076 31.084164 22.052768 28 18 28 z M 62 28 C 57.592874 28 54 31.592874 54 36 C 54 40.407126 57.592874 44 62 44 C 62.275445 44 62.548001 43.986375 62.816406 43.958984 C 64.695246 43.767248 66.384373 42.920314 67.652344 41.652344 C 69.101453 40.203235 70 38.203563 70 36 L 70 35 L 69.796875 35 C 69.282076 31.084164 66.052768 28 62 28 z M 18 30 C 21.326874 30 24 32.673126 24 36 C 24 39.326874 21.326874 42 18 42 C 14.673126 42 12 39.326874 12 36 C 12 32.673126 14.673126 30 18 30 z M 62 30 C 65.326874 30 68 32.673126 68 36 C 68 39.326874 65.326874 42 62 42 C 58.673126 42 56 39.326874 56 36 C 56 35.79207 56.010859 35.587095 56.03125 35.384766 C 56.337112 32.349828 58.881056 30 62 30 z M 40 35 C 35.041484 35 31 39.041484 31 44 C 31 48.958516 35.041484 53 40 53 C 44.958516 53 49 48.958516 49 44 L 49 43 L 48.796875 43 C 48.275261 38.532432 44.604108 35 40 35 z M 40 37 C 43.877484 37 47 40.122516 47 44 C 47 47.877484 43.877484 51 40 51 C 36.122516 51 33 47.877484 33 44 C 33 40.122516 36.122516 37 40 37 z M 18 46 C 10.306206 46 4 52.306206 4 60 L 4 64 L 26.269531 64 C 25.457834 65.84109 25 67.868987 25 70 L 25 74 L 55 74 L 55 71 L 55 70 C 55 67.868987 54.542166 65.84109 53.730469 64 L 76 64 L 76 60 C 76 52.306206 69.693794 46 62 46 C 55.158556 46 49.446319 50.988522 48.257812 57.503906 C 45.884282 55.926028 43.045242 55 40 55 C 36.954758 55 34.115718 55.926028 31.742188 57.503906 C 30.553681 50.988522 24.841444 46 18 46 z M 18 48 C 24.245162 48 29.37815 52.832416 29.921875 58.941406 C 28.934708 59.842395 28.067924 60.868215 27.347656 62 L 6 62 L 6 60 C 6 53.397794 11.397794 48 18 48 z M 62 48 C 68.602206 48 74 53.397794 74 60 L 74 62 L 52.652344 62 C 51.932076 60.868215 51.065292 59.842395 50.078125 58.941406 C 50.62185 52.832416 55.754838 48 62 48 z M 40 57 C 47.153388 57 53 62.846612 53 70 L 53 72 L 27 72 L 27 70 C 27 62.846612 32.846612 57 40 57 z M 8 58 C 7.449 58 7 58.449 7 59 C 7 59.551 7.449 60 8 60 C 8.551 60 9 59.551 9 59 C 9 58.449 8.551 58 8 58 z M 12 58 C 11.449 58 11 58.449 11 59 C 11 59.551 11.449 60 12 60 C 12.551 60 13 59.551 13 59 C 13 58.449 12.551 58 12 58 z M 16 58 C 15.449 58 15 58.449 15 59 C 15 59.551 15.449 60 16 60 C 16.551 60 17 59.551 17 59 C 17 58.449 16.551 58 16 58 z M 20 58 C 19.449 58 19 58.449 19 59 C 19 59.551 19.449 60 20 60 C 20.551 60 21 59.551 21 59 C 21 58.449 20.551 58 20 58 z M 24 58 C 23.449 58 23 58.449 23 59 C 23 59.551 23.449 60 24 60 C 24.551 60 25 59.551 25 59 C 25 58.449 24.551 58 24 58 z M 28 58 C 27.449 58 27 58.449 27 59 C 27 59.551 27.449 60 28 60 C 28.551 60 29 59.551 29 59 C 29 58.449 28.551 58 28 58 z M 52 58 C 51.449 58 51 58.449 51 59 C 51 59.551 51.449 60 52 60 C 52.551 60 53 59.551 53 59 C 53 58.449 52.551 58 52 58 z M 56 58 C 55.449 58 55 58.449 55 59 C 55 59.551 55.449 60 56 60 C 56.551 60 57 59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> <a href="https://feedly.com/i/subscription/feed/https://b2bmarketingalliance.com/rss/" title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> ABOUT </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="/create-contribute/">Contribute</a></li> <li class="nav-tag" role="menuitem"><a href="/partner-with-us">Media Guide</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/about-us">Mission</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/privacy-policy">Privacy Policy</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/terms-and-conditions">Terms of Service</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> RESOURCES </div> <ul role="menu"> <li class="nav-tag" role="menuitem"><a href="/articles">Articles</a></li> <li class="nav-tag" role="menuitem"><a href="/subscribe-to-b2beat/">Newsletter</a></li> <li class="nav-home nav-current" role="menuitem"><a href="#">Podcasts</a></li> <li class="nav-tag" role="menuitem"><a href="#">Reports</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> GENERAL </div> <ul role="menu"> <li class="nav-tag" role="menuitem"><a href="https://events.revenuemarketingalliance.com/" target="_blank">Events</a></li> <li class="nav-advisory-board" role="menuitem"><a href="#">Membership</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/join-the-community/">Community</a></li> </ul> </div> <div class="site-footer-categories"> <div class="site-footer-categories-title"> Learn </div> <a href="/tag/social-media">Social media</a> <a href="/tag/email-marketing">Email marketing</a> <a href="/tag/customer-acquisition">Customer acquisition</a> <a href="/tag/content-marketing">Content marketing</a> <a href="/tag/branding">Branding</a> <a href="/tag/b2b-video-marketing">Video marketing</a> <a href="/tag/b2b-marketing-tools">B2B marketing tools</a> </div> </div> </div> </div>  <script> var images = document.querySelectorAll('.kg-gallery-image img'); images.forEach(function (image) { var container = image.closest('.kg-gallery-image'); var width = image.attributes.width.value; var height = image.attributes.height.value; var ratio = width / height; container.style.flex = ratio + ' 1 0%'; }) </script>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-M4GT83N" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <script type="text/javascript"> (function(e,t,o,n,p,r,i){e.visitorGlobalObjectAlias=n;e[e.visitorGlobalObjectAlias]=e[e.visitorGlobalObjectAlias]||function(){(e[e.visitorGlobalObjectAlias].q=e[e.visitorGlobalObjectAlias].q||[]).push(arguments)};e[e.visitorGlobalObjectAlias].l=(new Date).getTime();r=t.createElement("script");r.src=o;r.async=true;i=t.getElementsByTagName("script")[0];i.parentNode.insertBefore(r,i)})(window,document,"https://diffuser-cdn.app-us1.com/diffuser/diffuser.js","vgo"); vgo('setAccount', '649525905'); vgo('setTrackByDefault', true); vgo('process'); </script> <script> var beamer_config = { product_id : 'epwyYXsU47580',//DO NOT CHANGE: This is your product code on Beamer selector : '.nav-whats-new' }; </script> <script type="text/javascript" src="https://app.getbeamer.com/js/beamer-embed.js" defer="defer"></script> <script id='pixel-script-poptin' src='https://cdn.popt.in/pixel.js?id=5216131db94ff' async='true'></script> <script> inArticleAdListDisabled = true; </script> <script type="text/javascript" src="https://www.revenuemarketingalliance.com/assets/built/jquery.js?v=06af288486" ></script> <script type="text/javascript" src="https://www.revenuemarketingalliance.com/assets/built/jquery.fitvids.js?v=06af288486" ></script> <script type="text/javascript" src="https://www.revenuemarketingalliance.com/assets/built/ghost-lunr.js?v=06af288486" defer></script> <script type="text/javascript" src="https://www.revenuemarketingalliance.com/assets/built/search.js?v=06af288486" defer></script> <script> // NOTE: Scroll performance is poor in Safari // - this appears to be due to the events firing much more slowly in Safari. // Dropping the scroll event and using only a raf loop results in smoother // scrolling but continuous processing even when not scrolling $(document).ready(function () { // Start fitVids var $postContent = $("body"); $postContent.fitVids(); // End fitVids var progressBar = document.querySelector('#reading-progress'); var header = document.querySelector('.floating-header'); var title = document.querySelector('.post-full-title'); var lastScrollY = window.scrollY; var lastWindowHeight = window.innerHeight; var lastDocumentHeight = $(document).height(); var ticking = false; function onScroll() { lastScrollY = window.scrollY; requestTick(); } function onResize() { lastWindowHeight = window.innerHeight; lastDocumentHeight = $(document).height(); requestTick(); } function requestTick() { if (!ticking) { requestAnimationFrame(update); } ticking = true; } function update() { if (!title) return; var trigger = title.getBoundingClientRect().top + window.scrollY; var triggerOffset = title.offsetHeight + 35; var progressMax = lastDocumentHeight - lastWindowHeight; // show/hide floating header if (lastScrollY >= trigger + triggerOffset) { header.classList.add('floating-active'); } else { header.classList.remove('floating-active'); } progressBar.setAttribute('max', progressMax); progressBar.setAttribute('value', lastScrollY); ticking = false; } window.addEventListener('scroll', onScroll, { passive: true }); window.addEventListener('resize', onResize, false); update(); var getHiddenUpgrade = document.querySelector('.hidden-upgrade'); if (getHiddenUpgrade && isHiddenUpgradeVisible) getHiddenUpgrade.style.display = 'block'; }); </script> <script> window.intercomSettings = { app_id: "ihx5j8jg" }; </script> <script> (function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/ihx5j8jg';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})(); </script> </body> </html>

CINXE.COM

Incentive marketing: How to get more customers to buy