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Predictably Irrational
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In his book, Dan Ariely unmasks the subtle but powerful tricks that our minds play on us." /> <meta property="og:title" content="Dan Ariely - Predictably Irrational" /> <meta property="og:type" content="book" /> <meta property="book:author" content="Dan Ariely" /> <meta property="og:image" content="https://predictablyirrational.com/assets/images/book-cover@2x.png" /> <meta property="og:image:width" content="340" /> <meta property="og:image:height" content="512" /> <meta property="og:url" content="https://predictablyirrational.com" /> <meta property="og:site_name" content="Predictably Irrational" /> <meta property="og:description" content="Are we really in control when making decisions? 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2.406v3.549l1.624 1.263c-1.684 1.444-1.985 2.526-1.985 3.248 0 .963.421 1.684 1.263 1.985l.12-.24c-.18-.18-.421-.301-.421-.722 0-.3.421-.782 1.143-.782.963 0 1.564.662 1.865 1.022l4.271-2.526v-3.61Zm-1.023-2.947c-.662 1.143-2.165 2.285-3.008 2.947l-1.082-.842v-3.49c.421.963 1.443 1.745 2.586 1.745.602 0 .963-.06 1.504-.361Zm-1.744 7.82c-.482-1.083-1.624-1.865-2.827-1.865-.301 0-1.083 0-1.865.48.421-.721 1.744-2.165 3.428-3.127l1.203.962v3.55h.061Z" fill="#fff" ></path> </symbol> </svg> <div class="o-wrapper"> <header class="c-top-bar"> <svg class="svg-logo-nyt" width="181" height="24"> <use xlink:href="#svg-logo-nyt"></use> </svg> bestselling author Dan Ariely </header> <main class="o-main"> <section class="c-section c-section--hero"> <div class="c-section__background" aria-hidden="true"> <img width="1440" height="840" src="/assets/images/hero-bg.jpg" alt="" /> </div> <div class="c-language-switcher"> <div class="o-shell"> <a class="c-btn" href="/he">עִברִית 🇮🇱 </a> </div> </div> <div class="c-section__inner"> <div class="c-hero"> <div class="o-shell"> <div class="c-hero__inner"> <div class="c-hero__content"> <div class="c-hero__title-figure"> <h1> <span class="sr-only">Predictably Irrational</span> <svg class="svg-book-title" width="459" height="154" aria-hidden="true"> <use xlink:href="#svg-book-title"></use> </svg> </h1> </div> <h3 class="h3">The Hidden Forces That Shape Our Decisions</h3> <p> When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? </p> <p> In this groundbreaking New York Times bestseller, Dan Ariely challenges readers' assumptions about making decisions based on rational thought. Entertaining and surprising, the book unmasks the subtle but powerful tricks that our minds play on us and challenges the common beliefs that we behave in fundamentally rational ways. </p> </div> <div class="c-hero__image"> <div class="c-book"> <div class="c-book__covers"> <img class="c-book__cover c-book__cover--front" width="352" height="530" src="/assets/images/book-front-cover.jpg" alt="Predictably Irrational Front Book Cover" /> <img class="c-book__cover c-book__cover--side" width="" height="" src="/assets/images/book-side.jpg" alt="Predictably Irrational Side Book Cover" /> <img class="c-book__cover c-book__cover--back" width="352" height="530" src="/assets/images/book-back-cover.jpg" alt="Predictably Irrational Back Book Cover" /> </div> </div> </div> </div> <div class="c-hero__foot"> <ul class="list-logos"> <li> <a href="https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248" target="_blank" rel="nofollow noopener" > <img src="/assets/images/logo-amazon.svg" alt="Get Predictably Irrational Book at Amazon" /> </a> </li> <li> <a href="https://www.barnesandnoble.com/w/predictably-irrational-dan-ariely/1009046404?bvstate=pg:2/ct:r" target="_blank" rel="nofollow noopener" > <img src="/assets/images/logo-barnes.svg" alt="Get Predictably Irrational Book at Barnes & Noble" /> </a> </li> <li> <a href="https://www.booksamillion.com/p/Predictably-Irrational/Dan-Ariely/9780061854545" target="_blank" rel="nofollow noopener" > <img src="/assets/images/logo-bam.svg" alt="Get Predictably Irrational Book at Bam!" /> </a> </li> <li> <a href="https://books.apple.com/us/book/predictably-irrational-revised-and-expanded-edition/id360638697" target="_blank" rel="nofollow noopener" > <img src="/assets/images/logo-apple-books.svg" alt="Get Predictably Irrational Book at Apple Books" /> </a> </li> <li> <a href="https://www.indiebound.org/book/9780061353246" target="_blank" rel="nofollow noopener" > <img src="/assets/images/logo-indie-bound.svg" alt="Get Predictably Irrational Book at Indie Bound" /> </a> </li> <li> <a href="https://www.audible.com/pd/Predictably-Irrational-Audiobook/B002V0GCE0" target="_blank" rel="nofollow noopener" > <img src="/assets/images/logo-audible.svg" alt="Get Predictably Irrational Book at Audible" /> </a> </li> </ul> </div> </div> </div> </div> </section> <section class="c-section c-section--about"> <div class="c-section__background" aria-hidden="true"> <img loading="lazy" width="1440" height="840" src="/assets/images/hero-bg.jpg" alt="" /> </div> <div class="c-section__inner"> <div class="o-shell o-shell--flex"> <div class="c-section__image"> <img loading="lazy" witdth="521" height="780" src="/assets/images/dan-ariely.png" alt="Dan Ariely" /> </div> <div class="c-section__content"> <h2 class="h2">About Dan</h2> <h6> I do research in behavioral economics and try to describe it in plain language. These findings have enriched my life, and my hope is that they will do the same for you. </h6> <p> My immersive introduction to irrationality took place many years ago while I was overcoming injuries sustained in an explosion. The range of treatments in the burn department, and particularly the daily “bath” made me face a variety of irrational behaviors that were immensely painful and persistent. Upon leaving the hospital, I wanted to understand how to better deliver painful and unavoidable treatments to patients, so I began conducting research in this area. </p> <p> I became engrossed with the idea that we repeatedly and predictably make the wrong decisions in many aspects of our lives and that research could help change some of these patterns. </p> <p> Once I realized that understanding decision-making can help me live in a better way, I started working on how to get all of us to use the same basic knowledge to improve our daily life. </p> <p> <strong>Dan Ariely</strong> is a professor of psychology and behavioral economics at Duke University and a founding member of the Center for Advanced Hindsight.<br />He is the author of the bestsellers Irrationally Yours, Payoff, The Upside of Irrationality, The (Honest) Truth About Dishonesty, Dollars and Sense and Amazing Decisions. He is also a co-creator of the movie Dishonesty and the card game Irrational Game. </p> <div class="c-socials"> <p>Stay connected with Dan</p> <ul> <li> <a rel="noopener noreferrer" href="https://www.facebook.com/DanArielyOfficial" title="Dan Ariely Facebook" target="_blank" > <svg class="svg-icon-facebook"> <use xlink:href="#svg-icon-facebook"></use> </svg> </a> </li> <li> <a rel="noopener noreferrer" href="https://www.linkedin.com/in/danariely/" title="Dan Ariely LinkedIn" target="_blank" > <svg class="svg-icon-linkedin"> <use xlink:href="#svg-icon-linkedin"></use> </svg> </a> </li> <li> <a rel="noopener noreferrer" href="https://twitter.com/danariely" title="Dan Ariely Twitter" target="_blank" > <svg class="svg-icon-x"> <use xlink:href="#svg-icon-x"></use> </svg> </a> </li> <li> <a rel="noopener noreferrer" href="https://www.instagram.com/danariely" title="Dan Ariely Instagram" target="_blank" > <svg class="svg-icon-instagram"> <use xlink:href="#svg-icon-instagram"></use> </svg> </a> </li> </ul> </div> </div> </div> </div> </section> <section class="c-section c-section--suggested"> <div class="c-section__background" aria-hidden="true"> <img loading="lazy" width="1440" height="840" src="/assets/images/hero-bg.jpg" alt="" /> </div> <div class="c-section__inner"> <div class="o-shell"> <div class="c-section__content"> <div class="c-section__head"> <h2 class="h2">International Covers</h2> <p> <a href="#publishers" class="u-toggle-link js-toggle-class"> Click to <span>view</span> <span>hide</span> a full list of International covers. </a> </p> </div> <div class="c-table expandable-table" id="publishers"> <table> <thead> <tr> <th> <span> <svg class="svg-icon-favorite" width="14" height="17" aria-hidden="true" > <use xlink:href="#svg-icon-favorite"></use> </svg> Publishing House </span> </th> <th> <span> <svg class="svg-icon-calendar" width="18" height="19" aria-hidden="true" > <use xlink:href="#svg-icon-calendar"></use> </svg> Date </span> </th> <th> <span> <svg class="svg-icon-globe" width="18" height="17" aria-hidden="true" > <use xlink:href="#svg-icon-globe"></use> </svg> Language </span> </th> </tr> </thead> <tbody> <tr> <td>Matar Publishing House, Ltd.</td> <td>06-Nov-06</td> <td>Hebrew</td> </tr> <tr> <td>Editorial Ariel, S.A.</td> <td>24-Nov-06</td> <td>Spanish</td> </tr> <tr> <td>Rizzoli (Italy)</td> <td>30-Jan-07</td> <td>Italian</td> </tr> <tr> <td>Flammarion SAS</td> <td>30-Jan-07</td> <td>French</td> </tr> <tr> <td>Pokolenie Publishers</td> <td>30-Jan-07</td> <td>Russian</td> </tr> <tr> <td>Columna</td> <td>30-Jan-07</td> <td>Catalan</td> </tr> <tr> <td>Damm Forlag AB</td> <td>01-Feb-07</td> <td>Swedish</td> </tr> <tr> <td>Droemersche Verlagsanstalt Th. Knaur Nachf. GmbH</td> <td>02-Feb-07</td> <td>German</td> </tr> <tr> <td>Commonwealth Publishing Co., Ltd.</td> <td>01-Mar-07</td> <td>Chinese (Complex)</td> </tr> <tr> <td>ChungRim Publishing</td> <td>01-Mar-07</td> <td>Korean</td> </tr> <tr> <td>Alnari D O.O</td> <td>03-Apr-07</td> <td>Czech</td> </tr> <tr> <td>PRAH S.R.O.</td> <td>03-Apr-07</td> <td>Czech</td> </tr> <tr> <td>Dolnoslaskie</td> <td>03-Apr-07</td> <td>Polish</td> </tr> <tr> <td>HarperCollins</td> <td>10-Apr-07</td> <td>English</td> </tr> <tr> <td>Editora Campus Ltda</td> <td>10-Apr-07</td> <td>Portuguese</td> </tr> <tr> <td>CITIC Press Corporation</td> <td>01-Jun-07</td> <td>Chinese (Simplified)</td> </tr> <tr> <td>Business Contact</td> <td>01-Aug-07</td> <td>Dutch</td> </tr> <tr> <td>Hayakawa Publishing</td> <td>16-Aug-07</td> <td>Japanese</td> </tr> <tr> <td>WeLearn Co. Ltd.</td> <td>05-Oct-07</td> <td>Thai</td> </tr> <tr> <td>Enalios Publications</td> <td>05-Nov-07</td> <td>Greek</td> </tr> <tr> <td>PT Bhuana Ilmu Populer</td> <td>09-Apr-08</td> <td>Indonesian</td> </tr> <tr> <td>Leader Summaries</td> <td>11-Jun-08</td> <td>Spanish</td> </tr> <tr> <td>Kontentan Forlag</td> <td>25-Sep-08</td> <td>Swedish</td> </tr> <tr> <td>BZD Yayin ve Iletisim Hizmetleri</td> <td>05-Oct-08</td> <td>Turkish</td> </tr> <tr> <td>Alpha Books Co.</td> <td>08-Oct-08</td> <td>Vietnamese</td> </tr> <tr> <td>Zagreb/V.B.Z. D.O.O. Za Trgovinu I Nakladnicku Dje</td> <td>05-Feb-09</td> <td>Croatian</td> </tr> <tr> <td>Gabo Konyvkiado</td> <td>22-Jun-09</td> <td>Hungarian</td> </tr> <tr> <td>Publica Com SRL</td> <td>08-Jul-09</td> <td>Romanian</td> </tr> <tr> <td>Mladinska Knjiga Zalozba, D.D.</td> <td>17-Jul-09</td> <td>Slovene</td> </tr> <tr> <td>Mann, Ivanov, Ferber Publishers</td> <td>10-Sep-09</td> <td>Russian</td> </tr> <tr> <td>NSM Media Publishers</td> <td>24-May-10</td> <td>Bulgarian</td> </tr> <tr> <td>DC Books</td> <td>01-Dec-10</td> <td>Malayalam</td> </tr> <tr> <td>Hermes Publishers- Estonia</td> <td>01-Dec-11</td> <td>Estonian</td> </tr> <tr> <td>Flammarion SAS</td> <td>12-Apr-12</td> <td>French</td> </tr> <tr> <td>CITIC Press Corporation</td> <td>15-Dec-12</td> <td>Chinese (Simplified)</td> </tr> <tr> <td>PRAH S.R.O.</td> <td>21-Feb-13</td> <td>Czech</td> </tr> <tr> <td>Dolnoslaskie</td> <td>11-Jul-13</td> <td>Polish</td> </tr> <tr> <td>ChungRim Publishing</td> <td>01-Mar-14</td> <td>Korean</td> </tr> <tr> <td>Commonwealth Publishing Co., Ltd.</td> <td>01-Mar-14</td> <td>Chinese (Complex)</td> </tr> <tr> <td>Jarir Bookstore</td> <td>09-Jun-14</td> <td>Arabic</td> </tr> <tr> <td>Publica Com SRL</td> <td>09-Jul-14</td> <td>Romanian</td> </tr> <tr> <td>Matar Publishing House, Ltd.</td> <td>01-Jan-15</td> <td>Hebrew</td> </tr> <tr> <td>Optimist Yayim ve Dagitim San. Tic. Ltd.</td> <td>18-Mar-15</td> <td>Turkish</td> </tr> <tr> <td>Premedia Group, S.R.O.</td> <td>14-Apr-15</td> <td>Slovak</td> </tr> <tr> <td>Nota Bene</td> <td>15-Dec-15</td> <td>Georgian</td> </tr> <tr> <td>Natur & Kultur</td> <td>15-Nov-16</td> <td>Swedish</td> </tr> <tr> <td>Human Study Center, Ltd.</td> <td>01-Mar-17</td> <td>Lithuanian</td> </tr> <tr> <td>Smak Slowa Wydawnictwo- Anna Switajska</td> <td>12-Jun-17</td> <td>Polish</td> </tr> <tr> <td>Old Lion/Vydavnytstvo Starogo Leva Ltd.</td> <td>15-Dec-17</td> <td>Ukrainian</td> </tr> <tr> <td>WeLearn Co. Ltd.</td> <td>01-Jan-18</td> <td>Thai</td> </tr> <tr> <td>ProgresGuru</td> <td>13-Feb-18</td> <td>Czech audio</td> </tr> <tr> <td>PRAH S.R.O.</td> <td>22-Feb-18</td> <td>Czech</td> </tr> <tr> <td>AB Publishing/Creative Job LLC</td> <td>01-Apr-18</td> <td>French</td> </tr> <tr> <td>Alpina Publishers</td> <td>15-Jun-18</td> <td>Russian</td> </tr> <tr> <td>PT Serambi Ilmu Semesta</td> <td>25-Jul-18</td> <td>Indonesian</td> </tr> <tr> <td>ChungRim Publishing</td> <td>01-Oct-18</td> <td>Korean</td> </tr> <tr> <td>Alpha Books Co.</td> <td>10-Oct-18</td> <td>Vietnamese</td> </tr> <tr> <td>Sextante Editora/GMT Editores Ltda.</td> <td>01-Dec-18</td> <td>Portuguese (Brazil)</td> </tr> <tr> <td>Editorial Ariel, S.A.</td> <td>01-Jan-19</td> <td>Spanish</td> </tr> <tr> <td>Edicoes ASA II S.A.</td> <td>22-Apr-19</td> <td>Portuguese (Portugal)</td> </tr> <tr> <td>Minerva Kustannus Oy</td> <td>19-Apr-21</td> <td>Albanian</td> </tr> </tbody> </table> </div> <div class="swiper c-slider-suggested"> <div 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Book cover in Japan" /> </div> <div class="c-cover__entry"> <img loading="lazy" witdth="480" height="697" src="/assets/images/flag-japan.svg" alt="" aria-hidden="true" /> Japan </div> </div> </div> <div class="swiper-slide"> <div class="c-cover"> <div class="c-cover__image"> <img loading="lazy" witdth="480" height="697" src="/assets/images/cover-bulgaria@2x.png" alt="Predictably Irrational Book cover in Bulgaria" /> </div> <div class="c-cover__entry"> <img loading="lazy" witdth="480" height="697" src="/assets/images/flag-bulgaria.svg" alt="" aria-hidden="true" /> Bulgaria </div> </div> </div> <div class="swiper-slide"> <div class="c-cover"> <div class="c-cover__image"> <img loading="lazy" witdth="480" height="697" src="/assets/images/cover-china@2x.png" alt="Predictably Irrational Book cover in China" /> </div> <div class="c-cover__entry"> <img loading="lazy" witdth="480" height="697" src="/assets/images/flag-china.svg" alt="" aria-hidden="true" /> China </div> </div> </div> </div> <div class="swiper-pagination"></div> </div> </div> </div> </div> </section> <section class="c-section c-section--books"> <div class="c-section__background" aria-hidden="true"> <img loading="lazy" width="1440" height="840" src="/assets/images/hero-bg.jpg" alt="" /> </div> <div class="c-section__inner"> <div class="o-shell"> <div class="c-section--books__head"> <h2>Other Books by Dan</h2> <div class="c-section--books__controls"> <button type="button" class="swiper-button-prev"></button> <button type="button" class="swiper-button-next"></button> </div> </div> <div class="c-section--books__body"> <div class="swiper c-slider-books"> <div class="swiper-wrapper"> <div class="swiper-slide"> <a rel="noopener noreferrer" href="https://amazingdecisionsbook.com" target="_blank" > <img src="/assets/images/covers/amazing-decisions.png" alt="Front cover of the Amazing Decisions book by Dan Ariely" /> <p> Amazing Decisions <br /> 2019 </p> </a> </div> <div class="swiper-slide"> <a rel="noopener noreferrer" href="https://irrationallyyours.com/" target="_blank" > <img src="/assets/images/covers/irrationally-yours.jpg" alt="Front cover of the Irrationally Yours book by Dan Ariely" /> <p>Irrationality Yours <br />2015</p> </a> </div> <div class="swiper-slide"> <a rel="noopener noreferrer" href="https://payoffbook.com" target="_blank"> <img src="/assets/images/covers/payoff.jpg" alt="Front cover of the Payoff book by Dan Ariely" /> <p> Payoff <br /> 2016 </p> </a> </div> <div class="swiper-slide"> <a rel="noopener noreferrer" href="https://thehonesttruthaboutdishonesty.com" target="_blank" > <img src="/assets/images/covers/the-honest-truth.png" alt="Front cover of The (Honest) Truth About Dishonesty book by Dan Ariely" /> <p> The (Honest) Truth About Dishonesty <br /> 2012 </p> </a> </div> <div class="swiper-slide"> <a rel="noopener noreferrer" href="https://bookdollarsandsense.com/" target="_blank" > <img src="/assets/images/covers/dollars-and-sense.jpg" alt="Front cover of the Dollars and Sense book by Dan Ariely" /> <p> Dollars and Sense <br /> 2017 </p> </a> </div> <div class="swiper-slide"> <a rel="noopener noreferrer" href="https://theupsideofirrationality.com/" target="_blank" > <img src="/assets/images/covers/the-upside-of-irrationality.jpg" alt="Front cover of The Upside of Irrationality book by Dan Ariely" /> <p> The Upside of Irrationality <br /> 2010 </p> </a> </div> </div> </div> </div> </div> </div> </section> </main> <footer class="footer"> <div class="o-shell o-shell--flex"> <a href="https://www.danariely.com" rel="noopener noreferrer" target="_blank">www.danariely.com</a> <p> © <span> <script> document.write(new Date().getFullYear()); </script> </span> Dan Ariely. 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