Insights - Twitter Marketing

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<option value="https://marketing.twitter.com/emea/ar/insights.html" data-region-home-path="/content/marketing-twitter/emea/ar"> العربيّة </option> <option value="https://marketing.twitter.com/emea/de/insights.html" data-region-home-path="/content/marketing-twitter/emea/de"> Deutsch </option> <option value="https://marketing.twitter.com/emea/es_es/insights.html" data-region-home-path="/content/marketing-twitter/emea/es_es"> Español - España </option> <option value="https://marketing.twitter.com/latam/pt/insights.html" data-region-home-path="/content/marketing-twitter/latam/pt"> Português - Brasil </option> <option value="https://marketing.twitter.com/latam/es/insights.html" data-region-home-path="/content/marketing-twitter/latam/es"> Español - América Latina </option> <option value="https://marketing.twitter.com/apac/en_gb/insights.html" data-region-home-path="/content/marketing-twitter/apac/en_gb"> English - Asia Pacific </option> <option 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is-overlay-on is-overlay-high"></div> <div class="container mtc-container--legacy"> <div class="mtc-masthead__wrapper mtc-grid-construct">   <div class="mtc-masthead__copy"> <h1 class="mc23-masthead-large__title mtc-masthead__title mtc-font__headline--mega">Insights</h1> </div> </div> </div> </div> </a> </div> <div class="mc18-paragraph"> <div class="mc18-paragraph__item mtc-section container" data-component="mc18-paragraph"> <div class="mc18-paragraph__wrapper t-row"> <div class="col col-12 center" data-behavior="viewport-transition" data-transition="bottom" data-delay="300" data-percent-visible="50"> <div class="mc24-featured-articles tileset"> <div class="mc24-featured-articles__item mtc-tile-view mtc-tile-view--grid mtc-section" data-component="mc24-featured-articles"> <h2 class="mtc-font__headline--xl mc24-featured-articles__headline"> <span class="mc24__title mtc-font__headline--xl">Featured Insights</span> </h2> <div class="mc24-features-articles__tile-wrap js-masonry-container"> <div class="js-masonry-column-width"></div> <div class="tileset__item mtc-tile__item"> <div class="landing-page-featured-tileset__item-tileset"> <div class="mc14_article_tile mc14-article-tile tile"><div class="mc14-article-tile__item mtc-tile mtc-tile--large mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mtc-tile__media_wrap js-lazy-load" data-src-large="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/passionsoscars/Twitter_Oscars_Insights_Research.jpg.mtc-thumb.1500.s003643eaefbc76e0b64f6ba379d880dbfefb2753.jpg" data-src-medium="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/passionsoscars/Twitter_Oscars_Insights_Research.jpg.mtc-thumb.1200.s003643eaefbc76e0b64f6ba379d880dbfefb2753.jpg" data-src-small="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/passionsoscars/Twitter_Oscars_Insights_Research.jpg.mtc-thumb.1000.s003643eaefbc76e0b64f6ba379d880dbfefb2753.jpg" data-src="https://web.archive.org/web/20190301161557oe_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/passionsoscars/Twitter_Oscars_Insights_Research.jpg.mtc-thumb.1500.s003643eaefbc76e0b64f6ba379d880dbfefb2753.jpg"> </div> </div> <div class="mtc-tile__copy"> <div class="mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mtc-tag--default grey mc14-article-tile__category-title"> Research </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title"> <a href="/web/20190301161557/https://marketing.twitter.com/na/en/insights/why-you-should-connect-with-twitters-audience-on-hollywoods-biggest-night.html"> Why you should connect with Twitter’s audience on Hollywood’s biggest night </a> </h4> <a href="/web/20190301161557/https://marketing.twitter.com/na/en/insights/why-you-should-connect-with-twitters-audience-on-hollywoods-biggest-night.html" class="mtc-tile__anchor js-copy-link"><span class="visuallyhidden">Why you should connect with Twitter’s audience on Hollywood’s biggest night</span></a> </div> </div> <ul class="mtc-tile__tags"> <li class="mtc-font__headline--pico mtc-tile__tag-item mc14-article-tile__tags"> <a href="/web/20190301161557/https://marketing.twitter.com/na/en/search.html?tag=content%2Findustry%2Fmedia-entertainment"> Media & Entertainment </a> </li> <li class="mtc-font__headline--pico mtc-tile__tag-item mc14-article-tile__tags"> <a href="/web/20190301161557/https://marketing.twitter.com/na/en/search.html?tag=content%2Fmarketing-objective%2Fmeasure-results"> Measure Results </a> </li> </ul> <a href="/web/20190301161557/https://marketing.twitter.com/na/en/insights/why-you-should-connect-with-twitters-audience-on-hollywoods-biggest-night.html" class="mtc-tile__anchor js-bg-link"><span class="visuallyhidden">Why you should connect with Twitter’s audience on Hollywood’s biggest night</span></a> </div> </div> <div class="mc14_article_tile_co mc14-article-tile tile"><div class="mc14-article-tile__item mtc-tile mtc-tile--small mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mtc-tile__media_wrap js-lazy-load" data-src-large="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/superbowlupdated/superbowl_twitter_insights_header.jpg.mtc-thumb.1500.s9ac044b0f3eeff77ef9ea4e081b4a4a8f7835182.jpg" data-src-medium="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/superbowlupdated/superbowl_twitter_insights_header.jpg.mtc-thumb.1200.s9ac044b0f3eeff77ef9ea4e081b4a4a8f7835182.jpg" data-src-small="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/superbowlupdated/superbowl_twitter_insights_header.jpg.mtc-thumb.1000.s9ac044b0f3eeff77ef9ea4e081b4a4a8f7835182.jpg" data-src="https://web.archive.org/web/20190301161557oe_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/superbowlupdated/superbowl_twitter_insights_header.jpg.mtc-thumb.1500.s9ac044b0f3eeff77ef9ea4e081b4a4a8f7835182.jpg"> </div> </div> <div class="mtc-tile__copy"> <div class="mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mtc-tag--default grey mc14-article-tile__category-title"> Research </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title"> <a href="/web/20190301161557/https://marketing.twitter.com/na/en/insights/touchdown-is-happening-how-people-on-twitter-are-prepping-for-the-big-game.html"> Anticipation is happening: how people on Twitter are prepping for the big game </a> </h4> <a href="/web/20190301161557/https://marketing.twitter.com/na/en/insights/touchdown-is-happening-how-people-on-twitter-are-prepping-for-the-big-game.html" class="mtc-tile__anchor js-copy-link"><span class="visuallyhidden">Anticipation is happening: how people on Twitter are prepping for the big game</span></a> </div> </div> <ul class="mtc-tile__tags"> <li class="mtc-font__headline--pico mtc-tile__tag-item mc14-article-tile__tags"> <a href="/web/20190301161557/https://marketing.twitter.com/na/en/search.html?tag=content%2Findustry%2Fmedia-entertainment"> Media & Entertainment </a> </li> <li class="mtc-font__headline--pico mtc-tile__tag-item mc14-article-tile__tags"> <a href="/web/20190301161557/https://marketing.twitter.com/na/en/search.html?tag=content%2Fmarketing-objective%2Fcreate-engagement"> Create Engagement </a> </li> </ul> <a href="/web/20190301161557/https://marketing.twitter.com/na/en/insights/touchdown-is-happening-how-people-on-twitter-are-prepping-for-the-big-game.html" class="mtc-tile__anchor js-bg-link"><span class="visuallyhidden">Anticipation is happening: how people on Twitter are prepping for the big game</span></a> </div> </div> <div class="mc14_article_tile_co_405987312 mc14-article-tile tile"><div class="mc14-article-tile__item mtc-tile mtc-tile--small mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mtc-tile__media_wrap js-lazy-load" data-src-large="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/passionsmarchmadness/Twitter_Marketing_March_Madness_Insights_Article.jpg.mtc-thumb.1500.s8adadc003aa2e9219465eb01b91d152a790a294a.jpg" data-src-medium="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/passionsmarchmadness/Twitter_Marketing_March_Madness_Insights_Article.jpg.mtc-thumb.1200.s8adadc003aa2e9219465eb01b91d152a790a294a.jpg" data-src-small="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/passionsmarchmadness/Twitter_Marketing_March_Madness_Insights_Article.jpg.mtc-thumb.1000.s8adadc003aa2e9219465eb01b91d152a790a294a.jpg" data-src="https://web.archive.org/web/20190301161557oe_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/passionsmarchmadness/Twitter_Marketing_March_Madness_Insights_Article.jpg.mtc-thumb.1500.s8adadc003aa2e9219465eb01b91d152a790a294a.jpg"> </div> </div> <div class="mtc-tile__copy"> <div class="mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mtc-tag--default grey mc14-article-tile__category-title"> Research </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title"> <a href="/web/20190301161557/https://marketing.twitter.com/na/en/insights/whats-happening-next-how-to-plan-for-college-basketballs-biggest-month-on-twitter.html"> What’s happening next: how to plan for college 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