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<!DOCTYPE html><html lang="en"><head><title>Dayna Winter</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Dayna Winter is a Lead Writer at Shopify, telling stories about the humans behind brands and the moments that motivate them to create. On the side, she resells vintage, runs a film-themed vacation rental, and is working on her green thumb."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="Dayna Winter"/><meta property="og:description" content="Dayna Winter is a Lead Writer at Shopify, telling stories about the humans behind brands and the moments that motivate them to create. On the side, she resells vintage, runs a film-themed vacation rental, and is working on her green thumb."/><meta property="og:image" content="https://cdn.shopify.com/shopifycloud/brochure/assets/shared/social-image-default-large-57a90e6a8ae96f7277e9664ebfede1f143995ce7663119c832f9a7d4dd51f7e1.png"/><meta property="twitter:image" content="https://cdn.shopify.com/shopifycloud/brochure/assets/shared/social-image-default-large-57a90e6a8ae96f7277e9664ebfede1f143995ce7663119c832f9a7d4dd51f7e1.png"/><meta property="og:url" content="https://www.shopify.com/blog/authors/dayna-winter"/><meta property="twitter:card" content="summary_large_image"/><meta property="twitter:site" content="Shopify"/><meta property="twitter:account_id" content="17136315"/><meta property="twitter:title" content="Dayna Winter"/><meta property="twitter:description" content="Dayna Winter is a Lead Writer at Shopify, telling stories about the humans behind brands and the moments that motivate them to create. 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class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/finance"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your finances & access funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Finance</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fulfillment"><div class="text-base font-medium"><span class="inline-block arrow-animation">Outsource fulfillment & returns<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Fulfillment Network</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Enterprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world's largest brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 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For free.","subheadHtml":"Sign up for Shopify's free trial to access all of the tools and services you need to start, run, and grow your business.","buttons":[{"text":"Start free trial","href":"{{deeplinkFreeTrial}}"}],"disclaimerHtml":"Try Shopify for free, no credit card required."},"latestArticles":{"heading":"Latest","link":{"text":"See all"}},"carouselSeeAllLinkText":"See all","mostRead":{"heading":"Popular Articles"},"conversion":{"headingHtml":"Keep up with the latest from Shopify","subheadHtml":"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.","disclaimerHtml":"Unsubscribe anytime. 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Try Shopify for free, and explore all the tools you need to start, run, and grow your business.","button":{"text":"Start free trial","href":"{{deeplinkFreeTrial}}"},"disclaimerHtml":"Try Shopify for free, no credit card required."},"authorTitle":"Author"},"pages/blog/authors/$author/settings":{}},"en-SG":{"pages/blog/blogSubNav":{},"global":{},"pages/blog/authors/$author/settings":{},"pages/blog/authors/$author/content":{},"pages/blog/content":{}}},"pricing":{"annualDiscountPercentage":25,"basicAnnualPrice":"\u003cspan\u003e$29.00\u003c/span\u003e","googleCountryOffer":"$600 SGD","minimumMonthlyPrice":"$7","minimumMonthlyPriceCurrency":"SGD","paidTrialAmount":"$1","paidTrialMonths":3,"posProPriceUsd":"$89","posRetailLocations":"1,000","promoAmount":{"amount":1,"currencyCode":"SGD","currencySymbol":"$"},"signupTypes":["paid_trial_experience"],"trialLength":3,"usd":"USD"},"articles":[{"__typename":"Article","id":"gid://shopify/Article/383681167394","handle":"shopify-ebay-integration","title":"Shopify eBay Integration: How To Connect Your Store (2025)","publishedAt":"2024-11-26T19:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify_20ebay_20integration_f69c1c7a-98b6-4ed3-ab0a-7870f3b4fcdf.jpg?v=1729518024","altText":"Many cardboard boxes stacked against a yellow background","width":1848,"height":782},"tags":["Sell Online"],"contentHtml":"\u003cp\u003eAn omnichannel approach to selling can help your brand reach more customers in more places. If you already run a Shopify store, layering on a marketplace like \u003ca href=\"/blog/sell-on-ebay\"\u003eeBay\u003c/a\u003e can improve \u003ca href=\"/blog/customer-acquisition\"\u003ecustomer acquisition\u003c/a\u003e and drive sales. That’s because you’re showing up in search results where your target customer is already hanging out.\u003c/p\u003e\n\u003cp\u003eIf eBay is the right fit for your products, consider adding this sales channel to your mix. Ahead, understand how you can integrate your Shopify store and eBay account to sync inventory and manage eBay orders more efficiently through Shopify.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eConnecting your Shopify store to your eBay account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eShopify eBay integration apps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eIntegrate Shopify and eBay for more reach\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eShopify eBay integration FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eConnecting your Shopify store to your eBay account\u003c/h2\u003e\n\u003cp\u003eSeveral third-party apps help you integrate your eBay account with your Shopify store. Those apps, available in the \u003ca href=\"https://apps.shopify.com/\"\u003eShopify App Store\u003c/a\u003e, all differ slightly but offer some of the following benefits\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eReal-time syncing of inventory and sales\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsolidation of inventory and order management processes between Shopify and eBay\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eExposure to more potential customers on eBay’s global marketplace\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAutomation and bulk import features to save time\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSingle app access to multiple marketplaces and \u003ca href=\"/blog/online-selling-sites\"\u003eonline selling sites\u003c/a\u003e to integrate with your Shopify store\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAccess to global eBay marketplaces with unique customers in each region\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eReach customers everywhere they are with Shopify\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/channels?itcat=coreblog\u0026amp;itterm=shopify-sales-channels-cta\" target=\"_blank\"\u003eExplore Shopify’s sales channels\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eShopify eBay integration apps\u003c/h2\u003e\n\u003cp\u003eBrowse these apps to compare features, prices, and benefits. Choose the best one to connect your Shopify store to the eBay sales channel.\u003c/p\u003e\n\u003ch3\u003e1. \u003cstrong\u003e\u003ca href=\"https://apps.shopify.com/ebay-integration\"\u003eCedCommerce eBay Integration\u003c/a\u003e\u003c/strong\u003e\n\u003c/h3\u003e\n\u003cp\u003eCedCommerce is a bulk listing tool that allows Shopify store owners to manage their inventory and sales across both their online store and the eBay marketplace. The app’s features include the capability to import eBay listings into Shopify, to sync fulfillment details between Shopify and your eBay store, and more.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eCost:\u003c/strong\u003e Free to $149/month, depending on plan \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNoteworthy 5 ⭐ review:\u003c/strong\u003e “I have had a great experience with the app and the customer service is excellent. I am new to selling on eBay but putting products from my store to eBay is easy.” —Reeves Fitness\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey features:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eAdd up to 50 products per month with the free plan\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUse the bulk product upload feature to automate workflow\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSync inventory across Shopify and eBay in real time\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCreate and apply templates to efficiently add listings\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConnect multiple eBay accounts to the app \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e2. \u003cstrong\u003e\u003ca href=\"https://apps.shopify.com/marketplace-connect\"\u003eShopify Marketplace Connect (formerly Codisto)\u003c/a\u003e\u003c/strong\u003e\n\u003c/h3\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/FC8A7xhBe_8?si=JgTm_sOtOWd3SmWs\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003cp\u003eConvert your Shopify store into an omnichannel platform with Shopify Marketplace Connect’s automation features that sync with popular online marketplaces like eBay, Amazon, Google, and Walmart.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eCost:\u003c/strong\u003e Free with your Shopify plan up to 50 orders per month, then a 1% transaction fee per order up to $99/month\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNoteworthy 5 ⭐ review:\u003c/strong\u003e “I have been using Shopify apps: Marketplace Connector for a few months now and I am very impressed with its performance. It has helped me to expand my online business to multiple marketplaces, such as Amazon, eBay, and Etsy, without any hassle.” —mobilemasters\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey features:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eConnect eBay and other marketplaces with one app\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSell globally with automated currency conversion\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUse bulk listing features to create new listings or link existing ones\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSync inventory, orders, pricing, and product details in real time\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eManage eBay orders directly from Shopify\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eChoose from several tiered plans depending on your brand’s needs\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e3. \u003cstrong\u003e\u003ca href=\"https://apps.shopify.com/epi\"\u003eeBay Importer by Infoshore\u003c/a\u003e\u003c/strong\u003e\n\u003c/h3\u003e\n\u003cp\u003eWith just a few clicks, eBay Importer by Infoshore enables store owners to easily import eBay listings into Shopify. Automatically import all active listings from your eBay account to your Shopify store, including images and variants.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eCost:\u003c/strong\u003e Free to $59.99/month, depending on plan\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNoteworthy 5 ⭐ review:\u003c/strong\u003e “I have used the app to manage the inventory from my existing eBay store and it has proved to be a convenient tool for updating prices and listings into Shopify.” —Soul Fashion\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey features:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eSynchronize inventory and prices between the eBay channel and Shopify\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFetch all eBay listings and import them in bulk\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSet up a workflow to import any new products automatically\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTry the free plan to test the app without risk\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"3\"\u003eIntegrate Shopify and eBay to grow your reach\u003c/h2\u003e\n\u003cp\u003eUsing a third-party app to integrate sales channels is a great way for online sellers to maximize reach and minimize friction. Syncing your Shopify store with the eBay channel can automate tedious processes and give you a snapshot of your entire business. That means you can spend less time in the weeds and more time growing your brand. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"4\"\u003eShopify eBay integration FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I import my eBay listings into my Shopify store?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can import eBay listings into your Shopify store using a partner app from the Shopify App Store. There are several apps that integrate with Shopify and your eBay seller account to sync inventory and orders. These eBay Shopify apps offer the ability to bulk import eBay orders and listings with a few clicks. Many also offer automation that minimizes friction for online sellers by auto-importing and syncing listings.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs there an eBay app that syncs with Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere are several apps that connect your eBay account to your Shopify store to manage orders and inventory between the two sales channels. The app that’s best for your business depends on your needs and budget. Do you need it to import orders or offer real time sync? Are you looking for a free app to test selling on eBay with Shopify? Compare features and plans of each app for the best fit.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the benefits of integrating my Shopify store with my eBay account?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWhen you integrate your Shopify store and your eBay account, you get more brand exposure across multiple sales channels. Widen your reach by selling your products both through your own store and eBay marketplaces globally. This omnichannel approach can give your business instant exposure to new audiences and potential customers.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn how you can integrate your Shopify store and eBay account to sync inventory and manage eBay orders more efficiently through Shopify.","excerptHtml":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_20ebay_20integration.jpg?v=1683038312\" alt=\"Many cardboard boxes stacked against a yellow background\"\u003eLearn how you can integrate your Shopify store and eBay account to sync inventory and manage eBay orders more efficiently through Shopify.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"Shopify eBay Integration: How To Connect Your Store (2025)","description":"Learn how you can integrate your Shopify store and eBay account to sync inventory across platforms and manage eBay orders more efficiently through Shopify."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/shopify-ebay-integration\",\"en-GB\":\"https://www.shopify.com/uk/blog/shopify-ebay-integration\",\"en-AU\":\"https://www.shopify.com/au/blog/shopify-ebay-integration\",\"en-ID\":\"https://www.shopify.com/id/blog/shopify-ebay-integration\",\"en-NZ\":\"https://www.shopify.com/nz/blog/shopify-ebay-integration\",\"en-ZA\":\"https://www.shopify.com/za/blog/shopify-ebay-integration\",\"en-NG\":\"https://www.shopify.com/ng/blog/shopify-ebay-integration\",\"en-PH\":\"https://www.shopify.com/ph/blog/shopify-ebay-integration\",\"en-SG\":\"https://www.shopify.com/sg/blog/shopify-ebay-integration\",\"en-HK\":\"https://www.shopify.com/hk/blog/shopify-ebay-integration\",\"en-IE\":\"https://www.shopify.com/ie/blog/shopify-ebay-integration\",\"en-MY\":\"https://www.shopify.com/my/blog/shopify-ebay-integration\",\"ja-JP\":\"https://www.shopify.com/jp/blog/shopify-ebay-integration\",\"de\":\"https://www.shopify.com/de/blog/shopify-mit-ebay-verbinden\",\"it\":\"https://www.shopify.com/it/blog/shopify-ebay\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Sell on Amazon- A 7 Step Beginner's Guide\",\"url\":\"blog/sell-on-amazon\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"How To Make Your First Ecommerce Sale—Fast (Tutorial 2024)\",\"url\":\"blog/make-your-first-sale\"},{\"title\":\"Top Wholesale Marketplaces to Sell Your Products (2024)\",\"url\":\"blog/wholesale-marketplace\"},{\"title\":\"How a Jewelry Business Generates 76.8% of Orders Selling on Amazon with Shopify\",\"url\":\"blog/amazon-with-shopify-case-study\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify_20ebay_20integration_f69c1c7a-98b6-4ed3-ab0a-7870f3b4fcdf.jpg?v=1729518024","imageAltText":"Many cardboard boxes stacked against a yellow background","modifiedAt":"Nov 26, 2024","modifiedAtRaw":"2024-11-26T19:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/387996614690","handle":"make-money-online","title":"23 Effective Ways To Make Money Online in 2025","publishedAt":"2024-11-26T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/image3_e9aa9d60-f5b3-4a99-97ec-9890c74eaff4.png?v=1730233771","altText":"a phone with coins behind it representing making money online","width":1848,"height":782},"tags":["Find an Idea"],"contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\n\u003cp\u003eAre you dreaming of building your own business, or simply looking for ideas to make extra money on the side?\u003c/p\u003e\n\u003cp\u003eWith the advance of \u003ca href=\"/blog/what-is-ecommerce\"\u003eecommerce\u003c/a\u003e, there are more ways than ever to make money on the web. Whether you’re selling your used clothes on a \u003ca href=\"/blog/online-selling-sites\"\u003emarketplace\u003c/a\u003e, creating merch for your \u003ca href=\"/blog/tiktok-shopping\"\u003eTikTok shop\u003c/a\u003e, or turning your hobby into \u003ca href=\"/start\"\u003ean online business\u003c/a\u003e, there are tools to help.\u003c/p\u003e\n\u003cp\u003eIf you don’t yet have an idea in mind, this list will spark ideas for making money online—no matter your skill level. Ahead, explore 23 creative money-making ideas, including everything from \u003ca href=\"/blog/side-hustle\"\u003eside hustles\u003c/a\u003e and \u003ca href=\"/blog/passive-income-ideas\"\u003epassive income\u003c/a\u003e websites to advanced business models.\u003c/p\u003e\n\u003ch2\u003eHow to make money online\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eSell print-on-demand products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eMonetize a blog\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eSell digital products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eBecome a reseller\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eTry affiliate marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eBecome an influencer\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eOffer transcription services\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eSell photos online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eCreate and sell handmade or custom products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eWrite and sell books or ebooks\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eStart a dropshipping business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eSell services or consultancy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eCreate online courses and workshops\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eMonetize a YouTube channel\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eLivestream on Twitch (or other platforms)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eBecome a social media consultant\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eStart a podcast\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eSell products through online marketplaces\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eDevelop and sell a unique product\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eBecome an online tutor\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eBecome an Airbnb host\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eNarrate audiobooks\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eMake a subscription box\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"1\"\u003e1. Sell print-on-demand products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sellprintondemandproducts.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/print-on-demand\"\u003ePrint on demand\u003c/a\u003e is a popular online business model that’s used by both individual sellers and large online brands. It lets you customize \u003ca href=\"/blog/white-label-products\"\u003ewhite-label products\u003c/a\u003e with original designs and sell them to customers, without needing to buy or hold inventory yourself.\u003c/p\u003e\n\u003cp\u003eWhen a customer purchases one of your items, a \u003ca href=\"/blog/print-on-demand-companies\"\u003eprint-on-demand company\u003c/a\u003e will print your design onto the product, package the order, and ship it to the customer. Common print-on-demand products include \u003ca href=\"/blog/start-online-tshirt-business\"\u003et-shirts\u003c/a\u003e, mugs, tote bags, and \u003ca href=\"/blog/make-sell-merch\"\u003efan merch\u003c/a\u003e—but it’s also possible to add designs to unique items if you can find the right supplier.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eIf you want to test your ability to make money online, printing products on demand is a low-risk, low-investment way to get started. Print on demand is also a go-to model for influencers, artists, and brands selling merch.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eIf you’re able to produce designs, it’s easy to start a print-on-demand store.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://accounts.shopify.com/store-create\"\u003eLaunch an online store\u003c/a\u003e or set up profiles on marketplaces.\u003c/li\u003e\n\u003cli\u003eConnect a \u003ca href=\"https://apps.shopify.com/categories/finding-products-sourcing-options-print-on-demand-pod\"\u003eprint-on-demand app\u003c/a\u003e to your storefront.\u003c/li\u003e\n\u003cli\u003eSelect your products.\u003c/li\u003e\n\u003cli\u003eCustomize your products by uploading original designs.\u003c/li\u003e\n\u003cli\u003eSet prices and delivery terms.\u003c/li\u003e\n\u003cli\u003eList your custom products for sale with persuasive images and \u003ca href=\"/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\"\u003eproduct descriptions\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"2\"\u003e2. Monetize a blog\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/monetizeblog.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003eRunning a blog isn’t just about sharing your knowledge or experiences; it’s also a proven way to earn online. Whether it’s through ad revenue, \u003ca href=\"/blog/affiliate-marketing\"\u003eaffiliate marketing\u003c/a\u003e, sponsored posts, or direct product sales, a \u003ca href=\"/blog/make-money-blogging\"\u003emonetized blog\u003c/a\u003e can become a significant income source.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eGreat for writers, cultural commentators, or anyone with expertise to share with a \u003ca href=\"/blog/niche-markets\"\u003eniche audience\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eA regular publishing schedule is key to growing a successful blog and requires a sustained, ongoing effort.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eChoose a blogging platform that supports monetization.\u003c/li\u003e\n\u003cli\u003eSelect a niche you are passionate about and can consistently write on, offering unique insights and value.\u003c/li\u003e\n\u003cli\u003eRegularly create and post engaging content to build a loyal audience.\u003c/li\u003e\n\u003cli\u003eImplement \u003ca href=\"/blog/seo-checklist-online-store\"\u003eSEO strategies\u003c/a\u003e to increase organic traffic to your blog.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eThis DIY blogger monetized her following\u003c/p\u003e\n\u003cp\u003eJordan Ferney started \u003ca data-sanitized-target=\"_blank\" href=\"https://ohhappyday.com\" rel=\"nofollow\"\u003eOh Happy Day\u003c/a\u003e as a blog, eventually opening her own online party supply store once she built a massive audience.\u003c/p\u003e\n\u003ca data-sanitized-target=\"_blank\" href=\"/blog/117043653-10-businesses-run-by-badass-multitasking-super-moms-giveaway\" class=\"marketing-button marketing-button--small\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"3\"\u003e3. Sell digital products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/selldigitalproducts.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003eSelling \u003ca href=\"/blog/digital-products\"\u003edigital products\u003c/a\u003e is a great way to earn cash online with minimal ongoing effort. These products range from ebooks and templates to music samples and online courses, all deliverable via download or secure portal access.\u003c/p\u003e\n\u003cp\u003eLike print-on-demand products and blogging, digital products can become part of a multi-revenue stream business. For example, you might start a \u003ca href=\"/blog/monetize-food-blog\"\u003efood blog\u003c/a\u003e before collecting the recipes you’ve shared into an ebook, and selling branded merch to support its launch.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eFrom musicians to educators, digital products are ideal for creators and experts who want to monetize their skills and knowledge.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eDigital products are highly scalable. Once created, there’s no limit to how many times you can sell a digital item.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreate a store where customers \u003ca href=\"https://apps.shopify.com/categories/selling-products-digital-goods-and-services\"\u003ecan buy and access your digital content\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eCreate your art, music, courses, templates, or other digital items. If your products include licensed material, ensure you comply with any laws.\u003c/li\u003e\n\u003cli\u003eUse social media and \u003ca href=\"/blog/what-is-content-marketing\"\u003econtent marketing\u003c/a\u003e to drive traffic to your store.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-sanitized-data-related-article-block=\"true\" data-related-article-block=\"true\"\u003e\u003c/div\u003e\n\u003ch3 id=\"4\"\u003e4. Become a reseller\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/becomeareseller.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/reseller-business\"\u003eReselling products online\u003c/a\u003e is a straightforward way to earn money. This can involve anything from flipping vintage items to becoming a distributor for a well-known brand. You can also curate a selection of products from various brands to sell through your \u003ca href=\"/blog/ecommerce-business-blueprint\"\u003eecommerce store\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eIdeal for entrepreneurs who want to start an ecommerce business quickly without developing products.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eWhile you won’t need to create products, running a reselling business does mean handling inventory, which can be time-consuming.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDecide on the type of products you want to resell. Consider markets you are familiar with or have a passion for.\u003c/li\u003e\n\u003cli\u003eSource products from \u003ca href=\"/blog/wholesale-suppliers\"\u003ewholesalers\u003c/a\u003e or private sellers.\u003c/li\u003e\n\u003cli\u003eConnect with interested shoppers on marketplaces or by creating a store.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"5\"\u003e5. Try affiliate marketing\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tryaffiliatemarketing.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/affiliate-marketing\"\u003eAffiliate marketing\u003c/a\u003e is a tried-and-tested way to earn online income by promoting other brands’ products. As an affiliate, you earn a commission each time someone clicks your affiliate link and makes a purchase. Effective content marketing can significantly boost the performance of your affiliate links.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eAffiliate marketing is a convenient business model for content creators, bloggers, and social media influencers with an established audience looking to monetize their reach.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eBuilding a loyal online audience is a challenge for any creator. But once your content is receiving traffic, maintenance is very low with affiliate marketing.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eApply for \u003ca href=\"/blog/best-affiliate-programs\"\u003eaffiliate programs\u003c/a\u003e that are relevant to your niche.\u003c/li\u003e\n\u003cli\u003eIntegrate your affiliate links with your content.\u003c/li\u003e\n\u003cli\u003eEnsure transparency with your audience by disclosing affiliate relationships.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eGet paid by brands you love with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\u003c/p\u003e\n\u003ca data-sanitized-target=\"_blank\" href=\"/collabs/find-brands?itcat=coreblog\u0026amp;itterm=shopify-collabs-cta\" class=\"marketing-button marketing-button--small\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"6\"\u003e6. Become an influencer\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/becomeinfluencer.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/influencer-marketing\"\u003eInfluencer marketing\u003c/a\u003e is a dynamic field where you don’t necessarily need a huge following to secure lucrative brand deals. From an earning perspective, being a successful influencer is all about knowing how to engage with a valuable group of potential customers. For example, brands value influencers like \u003ca href=\"/blog/amanda-rach-lee-community-building\"\u003eAmanda Rach Lee\u003c/a\u003e, not just for their large followings, but for their ability to engage and influence future buyers.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eIdeal for aspiring creators who can consistently produce engaging content and want to leverage their influence over a dedicated audience.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eBeing an influencer is a full-time job. You’ll need to maintain and grow an engaged audience by continuously creating content and exploring new channels like \u003ca href=\"/blog/crowdfunding-sites\"\u003ePatreon\u003c/a\u003e and \u003ca href=\"/blog/how-to-make-money-on-twitch\"\u003eTwitch\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/14288561-how-to-build-a-massive-following-on-instagram\"\u003eBuild your following\u003c/a\u003e on platforms like YouTube, TikTok, Twitch, and Instagram.\u003c/li\u003e\n\u003cli\u003eMonetize your influence. \u003ca href=\"/collabs/find-brands\"\u003eShopify Collabs\u003c/a\u003e is a streamlined way to connect with relevant brands.\u003c/li\u003e\n\u003cli\u003eConsider selling directly to followers using \u003ca href=\"/starter\"\u003eShopify’s Starter Plan\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e TikTok’s plant mom spun virality into a brand\u003c/p\u003e\n\u003cp\u003eGet inspired by Sonja Detrinidad, a mortgage professional turned succulent influencer who monetized her audience to start her plant business, Partly Sunny Projects.\u003c/p\u003e\n\u003ca data-sanitized-target=\"_blank\" href=\"/blog/mortgage-professional-turned-tiktok-plant-mom\" class=\"marketing-button marketing-button--small\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"7\"\u003e7. Offer transcription services\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/transcriptionservices.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003eTranscribers convert live or recorded speech into a written document. Transcription services are in high demand among professionals like journalists, doctors, and lawyers who need accurate records of their audio communications. If you’re a fast typer or a person with multilingual skills, this can be a natural way to convert your abilities into online cash.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eIf you have fast typing skills and excellent listening abilities, transcription is a flexible, work-from-home opportunity.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eWhile transcription is a straightforward task, it requires skill and experience to become an expert transcriber. You may also need to invest in a specialist keyboard and tools.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDevelop your typing and listening skills to ensure high-quality transcription.\u003c/li\u003e\n\u003cli\u003eRegister on platforms that connect transcribers with clients, such as \u003ca data-sanitized-target=\"_blank\" href=\"https://www.rev.com/\" rel=\"nofollow\"\u003eRev\u003c/a\u003e or \u003ca data-sanitized-target=\"_blank\" href=\"https://www.transcribeme.com/\" rel=\"nofollow\"\u003eTranscribeMe\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e8. Sell photos online\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sellphotos.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003eWhether you’re shooting on the newest iPhone or the latest Canon DSLR, you can \u003ca href=\"/blog/how-to-sell-photos-online\"\u003esell photos online\u003c/a\u003e as a photographer. One of the best money-making ideas for creatives, selling photos in your spare time is easy to start if you already have a body of work.\u003c/p\u003e\n\u003cp\u003ePartner with a local printer to print your photos on specialty paper or other materials, or invest in a high-quality home printer. You can ship and sell numbered and signed versions of your photos directly to customers through your website.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003ePhotographers and photography enthusiasts eager to transform their hobby into a profitable online business.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eAnyone can build a portfolio and set up an online presence. But making it as a popular photographer is a long and difficult journey.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCurate a strong portfolio that showcases your best work.\u003c/li\u003e\n\u003cli\u003eBuild awareness for your brand by \u003ca href=\"/blog/14288561-how-to-build-a-massive-following-on-instagram\"\u003egrowing your following\u003c/a\u003e on social media.\u003c/li\u003e\n\u003cli\u003eConsider offering physical prints and licensing photos to stock sites.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e9. Create and sell handmade or custom products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/handmadeproducts.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003eYou’re already an expert at your craft, so why not sell your work? Making products by hand is a great way to turn a \u003ca href=\"/blog/whats-your-passion\"\u003epassion into a business\u003c/a\u003e. Hand-making goods gives you full control over \u003ca href=\"/blog/product-development-process\"\u003eproduct development\u003c/a\u003e and quality, but can be time-consuming. To attract interest, consider allowing customers to customize orders to their specifications.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eIdeal for makers, crafters, and hobbyists—as well as entrepreneurs who partner with craftspeople to build a business.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eRunning a successful online craft business requires significant effort, but can be simplified with \u003ca href=\"/sell/handcrafts\"\u003ethe right selling tools\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eResearch your \u003ca href=\"/blog/target-market\"\u003etarget market\u003c/a\u003e to develop products that meet a market need.\u003c/li\u003e\n\u003cli\u003eHone your \u003ca href=\"/retail/brand-story\"\u003ebrand story\u003c/a\u003e to differentiate your products from competitors.\u003c/li\u003e\n\u003cli\u003eCreate an online store that promotes a strong \u003ca href=\"/blog/brand-identity\"\u003ebrand identity\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eHow a crafter scaled her eyewear business\u003c/p\u003e\n\u003cp\u003eKerin Rose Gold started designing her own sunglasses before being spotted by top celebs. Now she employs other artists as she grows her brand, A-Morir.\u003c/p\u003e\n\u003ca data-sanitized-target=\"_blank\" href=\"/blog/a-morir\" class=\"marketing-button marketing-button--small\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"10\"\u003e10. Write and sell books or ebooks\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/writesellebooks.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003eIn the same way that you can monetize your expertise with an online course or your influence as a YouTuber, you can also earn cash \u003ca href=\"/blog/sell-books-online\"\u003eselling books or ebooks online\u003c/a\u003e. This approach suits a variety of formats and genres, from fiction and memoirs to self-help and instructional guides.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eBest for writers, journalists, and experts in any field looking to share their knowledge or stories.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eWriting and editing a book is a high-effort activity. Once your book is published, the effort shifts to marketing your new title.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEnsure your book idea is framed in an original way or offers a new perspective on a topic.\u003c/li\u003e\n\u003cli\u003eBuild a relationship with a publishing house or use a \u003ca href=\"/blog/print-on-demand-books\"\u003eprint-on-demand publishing\u003c/a\u003e service to create your book.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eHow a YouTube chef became a published author\u003c/p\u003e\n\u003cp\u003eSerial entrepreneur and self-taught vegan chef Wil Yeung built his business with a YouTube content strategy. He now sells his recipes as books, ebooks, and courses online.\u003c/p\u003e\n\u003ca data-sanitized-target=\"_blank\" href=\"/blog/wil-yeung\" class=\"marketing-button marketing-button--small\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"11\"\u003e11. Start a dropshipping business\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dropshippingbusiness.jpg?v=1725083310\"\u003e\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/what-is-dropshipping\"\u003eDropshipping\u003c/a\u003e is a low-cost business model where products are shipped to customers directly from the vendor or manufacturer. This is a popular way to make money online for beginners, as there is no need to handle inventory or shipping—you’re simply responsible for making sales and supporting customers.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eDropshipping is a convenient model for anyone looking to start an online business with minimal upfront investment.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eTo become a dropshipper, you need to source suppliers, \u003ca href=\"/online-store\"\u003ebuild an online store\u003c/a\u003e, and generate customer orders.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreate a store and \u003ca href=\"https://apps.shopify.com/categories/finding-products-sourcing-options-dropshipping\"\u003econnect a dropshipping app\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eFind a product \u003ca href=\"/blog/dropshipping-suppliers\"\u003esupplier that supports dropshipping\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eUse SEO, social media, and other digital marketing strategies to attract customers.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e12. Sell services or consultancy\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/consultancy.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003eWhile it may be most common to think of selling physical products online, you can also \u003ca href=\"/blog/12-things-to-sell-on-shopify-other-than-products\"\u003esell services and expertise\u003c/a\u003e. Consider selling a virtual service like online personal shopping, home décor consulting, or one-to-one personal training.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eThis is perfect for experts in any field who want to monetize their skills, from surf instructors to cat psychologists.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eWith selling services best suited to existing practitioners, the effort required to monetize your service online is very low.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMake it easy for customers to book appointments and schedule services by \u003ca href=\"https://apps.shopify.com/categories/selling-products-digital-goods-and-services-event-booking\"\u003eadding a booking app\u003c/a\u003e to your store.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/social-proof\"\u003eSocial proof\u003c/a\u003e is a powerful marketing tool for service providers. Ask happy clients to write or record reviews and post them on your site.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e13. Create online courses and workshops\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/onlinecourseworkshops.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/how-to-create-an-online-course\"\u003eOnline courses\u003c/a\u003e and workshops are another form of digital product that you can create to earn income from your expertise. Selling courses online is made easier using a course platform, or via your own website. Add a \u003ca href=\"https://apps.shopify.com/search?q=courses\"\u003edigital course delivery app\u003c/a\u003e to your store to help you sell courses.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eOnline course and workshops are great for educators, experts, and those who can share their approach to a notable win (perhaps you’re an ultra runner who just completed a long race, or an illustrator whose work has appeared in major advertising campaigns, for example).\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eContent creation for an online course can be an intensive, months-long process. Depending on whether a course contains live elements, running your program may be low-effort.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a \u003ca href=\"/blog/competitive-analysis\"\u003ecompetitive analysis\u003c/a\u003e to ensure your courses offer unique value.\u003c/li\u003e\n\u003cli\u003eBuild your customer list with free samples and public content.\u003c/li\u003e\n\u003cli\u003eConsider offering live elements like instructor office hours or exclusive Q\u0026amp;A sessions.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003e14. Monetize a YouTube channel\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/youtubechannelmonetize.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003eTop YouTube influencers like \u003ca href=\"/blog/popflex-product-design\"\u003eCassey Ho\u003c/a\u003e, \u003ca href=\"/blog/wil-yeung\"\u003eWil Yeung\u003c/a\u003e, and \u003ca href=\"/blog/royalty-soaps-youtube\"\u003eKatie Carson\u003c/a\u003e all started where you are: With an idea. Each of these YouTubers built audiences through authentic content before monetizing their channels. If you want to make money online by sharing your personality and unique outlook with the world, consider starting a YouTube channel.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eThis is a good way for individuals passionate about creating video content and building a community around their interests.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eIt takes an hour or two to \u003ca href=\"/blog/start-a-youtube-channel-for-your-business\"\u003estart a YouTube channel\u003c/a\u003e. From there, growing and maintaining your audience is a continuous process.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWhen you reach 1,000 subscribers, monetize your channel through \u003ca href=\"/blog/198134793-how-to-make-money-on-youtube\"\u003eYouTube’s Partner Program\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eConsider offering paid product placement in your videos or becoming a brand affiliate.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eStart selling your products on YouTube from Shopify\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\u003c/p\u003e\n\u003ca data-sanitized-target=\"_blank\" href=\"/youtube?itcat=coreblog\u0026amp;itterm=shopify-youtube-sales-channel-cta\" class=\"marketing-button marketing-button--small\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"15\"\u003e15. Livestream on Twitch (or other platforms)\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/livestreamtwitch.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003eWhile the first platform that comes to mind for livestreaming may be \u003ca href=\"/blog/how-to-make-money-on-twitch\"\u003eTwitch\u003c/a\u003e, a popular site for gamers and other content creators, platforms like YouTube and Instagram now offer native livestreaming. You can livestream everything from game play to recipe demos to bike tours. Hone in on a niche to build an audience around a particular interest or skill.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eLivestreaming is ideal for gamers, creative content creators, and those who enjoy interacting live with an audience.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eBuilding and maintaining an audience requires consistent interaction. Many popular Twitch streamers are online for several hours every day.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eChoose your platform, such as Twitch for gaming or YouTube for a variety of content.\u003c/li\u003e\n\u003cli\u003eSet up your streaming environment. Invest in a good camera, microphone, and background.\u003c/li\u003e\n\u003cli\u003eDevelop a regular streaming schedule to build a loyal audience.\u003c/li\u003e\n\u003cli\u003eMonetize your Twitch channel by selling products using the \u003ca href=\"/starter\"\u003eShopify Starter Plan\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"16\"\u003e16. Become a social media consultant\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/SMconsultant.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003eDo you jump on every new social media platform? Have a knack for spotting trends, writing great copy, or attracting audiences? As a social media consultant, you could work with brands to brainstorm creative ideas, \u003ca href=\"/blog/what-is-content-marketing\"\u003edevelop a content strategy\u003c/a\u003e, and produce posts.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eThis is a good avenue for social media savvy users who have successfully built a following.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eOn top of your work for clients, you’ll need to invest in networking, client management, and staying on top of the latest social media trends.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a social following to demonstrate your ability.\u003c/li\u003e\n\u003cli\u003eSet up social media accounts and a \u003ca href=\"/blog/free-portfolio-website\"\u003eportfolio website\u003c/a\u003e to showcase your work.\u003c/li\u003e\n\u003cli\u003eBecome a \u003ca href=\"https://experts.shopify.com\"\u003eShopify partner\u003c/a\u003e to offer your skills to clients.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"17\"\u003e17. Start a podcast\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/podcast_eac8ff72-e3fd-4c66-bdca-4a4bef5cfe83.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003eEntering 2025, the number of podcast listeners worldwide is estimated at \u003ca data-sanitized-target=\"_blank\" href=\"https://www.demandsage.com/podcast-statistics\" rel=\"nofollow\"\u003emore than 500 million\u003c/a\u003e. This popular audio format for consuming stories, comedy, news, and opinions continues to grow. If you have a great voice, love to talk, and have a particular interest or talent to share, podcasting could be a great way to make more money.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eThose who can tell a story, provoke discussion, or get a scoop from an interview participant.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eOnce you have an audience, they will expect regular episodes to keep them engaged.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSet up an account with a podcast service like Spotify, Stitcher, or Apple Music.\u003c/li\u003e\n\u003cli\u003eOnce you’ve posted a few episodes, pay attention to feedback and make adjustments to your production quality.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\"\u003eMonetize your podcast\u003c/a\u003e through sponsorship deals and in-podcast ads.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"18\"\u003e18. Sell products through online marketplaces\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sellproducts.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/online-selling-sites\"\u003eOnline marketplaces\u003c/a\u003e are launch points for many now-successful brands, because they provide access to motivated consumers. For example, \u003ca href=\"/compare/shopify-vs-etsy\"\u003eEtsy\u003c/a\u003e is a go-to source for buyers looking for handmade and vintage items, while \u003ca href=\"/blog/sell-on-amazon\"\u003eAmazon\u003c/a\u003e is a global destination for product discovery and research.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eEntrepreneurs looking to enter ecommerce with minimal investment in marketing should consider using marketplaces.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eWith marketplaces, you can get up and running quickly because there’s less pressure to drive traffic or build a brand.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCheck marketplace guidelines around what you can sell and acceptable use of the platform.\u003c/li\u003e\n\u003cli\u003eConsider selling products on marketplaces as well as through your own store. Syncing inventory is easy using a \u003ca href=\"https://apps.shopify.com/marketplace-connect\"\u003eMarketplace Connector\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eOld World Kitchen’s leap from Etsy to Shopify\u003c/p\u003e\n\u003cp\u003eThe Polder family started their handcrafted wooden spoon brand by selling door to door before launching on Etsy. Now, they sell both through the marketplace and a standalone ecommerce store.\u003c/p\u003e\n\u003ca data-sanitized-target=\"_blank\" href=\"/blog/211686281-moving-from-etsy-to-shopify\" class=\"marketing-button marketing-button--small\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"19\"\u003e19. Develop and sell a unique product\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/uniqueproducts.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003eWhen you think of most \u003ca href=\"/enterprise/dtc-brands\"\u003edirect-to-consumer brands\u003c/a\u003e, this is what comes to mind: original products that make meaningful improvements to well-known items. You too can develop and manufacture a unique product to sell—and make money online in the process. Consider designing a prototype for a product that solves a common problem, then finding a manufacturer to create it.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eAspiring product developers and designers might try making and selling unique products.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eIt’s likely to take several months to move from design to prototype to manufacturing.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003eResearch manufacturers\u003c/a\u003e to find the right fit for your product and brand.\u003c/li\u003e\n\u003cli\u003eConsider \u003ca href=\"/blog/private-label\"\u003eprivate label manufacturers\u003c/a\u003e that can customize existing base products, allowing you to go to market quickly.\u003c/li\u003e\n\u003cli\u003eBe sure to check labeling laws in every region where you plan to sell.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"20\"\u003e20. Become an online tutor\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/onlinetutor.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003eIf you are knowledgeable in subjects like biology, math, or languages, you could earn income on the side with online tutoring. With sites like \u003ca data-sanitized-target=\"_blank\" href=\"https://tutorme.com/\" rel=\"nofollow\"\u003eTutorMe\u003c/a\u003e and \u003ca data-sanitized-target=\"_blank\" href=\"https://www.fiverr.com/\" rel=\"nofollow\"\u003eFiverr\u003c/a\u003e, you can easily make money online by finding students who need your help. Or \u003ca href=\"/blog/build-a-website\"\u003eset up a simple website\u003c/a\u003e and use social media and peer recommendations to drive traffic and sign-ups.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eEducators and experts in specific subject areas who enjoy teaching and want to use their knowledge to earn online income.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eDeveloping an engaging teaching style is not easy, and often requires honing your skills and content over time. However, providing a good learning experience will help attract future students through \u003ca href=\"/retail/word-of-mouth-marketing\"\u003eword-of-mouth marketing\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eRegister on online tutoring platforms like TutorMe or create a profile on Fiverr to offer your services.\u003c/li\u003e\n\u003cli\u003eAlternatively, set up a website to promote your tutoring services.\u003c/li\u003e\n\u003cli\u003eUse word-of-mouth marketing to increase your visibility and attract more students.\u003c/li\u003e\n\u003cli\u003eLicenses or diplomas may be required by each platform and subject.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"21\"\u003e21. Become an Airbnb host\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/airbnbhost.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003eHave an unused spare bedroom, in-law suite, or carriage house? Create a cozy guest experience and invite travelers into your home. You can make good money from your investment to help you pay your mortgage, cover expenses, or even save money for the future. Make even more money by selling products to your guests. Try using \u003ca href=\"/tools/qr-code-generator\"\u003eQR codes\u003c/a\u003e throughout your rental space to sell products seen in your home (throw pillows or scented hand soap) via affiliate links.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eAirbnb and other rental solutions are best for property owners looking to earn money from their investment.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eTo run a successful rental, you’ll need to invest in descriptive copy and high-quality images for your listing. A well-maintained property and attentive communication with guests will help attract positive reviews.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSign up for a free Airbnb account.\u003c/li\u003e\n\u003cli\u003eHead to the \u003ca data-sanitized-target=\"_blank\" href=\"https://www.airbnb.com/host/homes\" rel=\"nofollow\"\u003eAirbnb host page\u003c/a\u003e and follow the prompts to publish a new listing.\u003c/li\u003e\n\u003cli\u003eLearn local laws, restrictions, and regulations for your area related to short-term rentals.\u003c/li\u003e\n\u003cli\u003eAccount for any occupancy taxes relevant to your region.\u003c/li\u003e\n\u003cli\u003eFind out if permits are required by your area to rent out your space on a short-term basis.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"22\"\u003e22. Narrate audiobooks\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/narrateaudiobooks.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003eLove reading and have a great speaking voice? Make money online by putting your talents and interests to use by becoming an audiobook narrator. Organization, professionalism, and meeting deadlines are important to help you build a good reputation. Try finding narration work through audiobook marketplaces like \u003ca data-sanitized-target=\"_blank\" href=\"https://www.acx.com/\" rel=\"nofollow\"\u003eACX\u003c/a\u003e, \u003ca data-sanitized-target=\"_blank\" href=\"https://bunnystudio.com/\" rel=\"nofollow\"\u003eBunny Studio\u003c/a\u003e, or \u003ca data-sanitized-target=\"_blank\" href=\"https://www.voices.com/\" rel=\"nofollow\"\u003eVoices\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eNarration work is great for those with strong vocal skills and a love for reading.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003ePreparing, recording, and editing high-quality audio content requires the correct equipment or access to studio time.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDevelop your skills with voice training and practice reading aloud to enhance your narration technique.\u003c/li\u003e\n\u003cli\u003eCreate a professional recording setup at home with quality microphones and soundproofing.\u003c/li\u003e\n\u003cli\u003eRegister on audiobook narration platforms like ACX, Bunny Studio, or Voices to find work.\u003c/li\u003e\n\u003cli\u003eBuild a portfolio by recording samples of your narration and create a website to showcase your work.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"23\"\u003e23. Make a subscription box\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/makesubscriptionbox.jpg?v=1725083309\"\u003e\u003c/figure\u003e\n\u003cp\u003eA \u003ca href=\"/blog/202360137-start-a-subscription-box-business\"\u003esubscription business\u003c/a\u003e provides customers with products on a recurring basis, and can be a winning strategy for making money from home. There are two types of subscription businesses: replenishment model, where goods are delivered at intervals, and membership model, where members get access to perks or exclusive products. Subscription boxes fit into the former category.\u003c/p\u003e\n\u003ch4\u003eBest for\u003c/h4\u003e\n\u003cp\u003eIf you’re engaged with trends and new product releases within a particular niche, subscription boxes are one way to monetize your knowledge.\u003c/p\u003e\n\u003ch4\u003eEffort level\u003c/h4\u003e\n\u003cp\u003eTo sell subscription boxes, you’ll need to research products, curate each box, manage subscriptions, and handle logistics.\u003c/p\u003e\n\u003ch4\u003eHow to start\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCurate products within a category that appeal to a \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003eniche audience\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eConsider partnering with local small businesses to offer unique or luxury items.\u003c/li\u003e\n\u003cli\u003eList your boxes on a platform that supports \u003ca href=\"/subscriptions\"\u003esubscription management\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eHow to avoid online money-making scams\u003c/h2\u003e\n\u003cp\u003eWhen exploring online money-making opportunities, it’s important to distinguish between legitimate ventures and potential scams.\u003c/p\u003e\n\u003cp\u003eLegitimate ways of making money online, like selling print-on-demand products or starting a subscription box brand, involve clear \u003ca href=\"/blog/business-model\"\u003ebusiness models\u003c/a\u003e where you provide a service or product in exchange for payment.\u003c/p\u003e\n\u003cp\u003eThese \u003ca href=\"/blog/low-investment-business-ideas\"\u003ebusiness ideas\u003c/a\u003e require genuine effort, creativity, and persistence—but in return, offer real potential for income.\u003c/p\u003e\n\u003cp\u003eBe cautious of money-making schemes that promise large profits for minimal effort. Unlike legitimate opportunities that provide clear steps and expected outcomes, the get-rich-quick schemes often touted by influencers and online celebrities rely on overhyped promises.\u003c/p\u003e\n\u003cp\u003eA common trap is “courses” that claim to teach online income generation methods. While some \u003ca href=\"https://academy.shopify.com\"\u003eeducational resources\u003c/a\u003e are invaluable, others are designed to profit from your enthusiasm rather than provide real skills. Before investing in any online business course, scrutinize the creator’s background, seek out genuine reviews, and ensure there is transparent communication about what the course entails.\u003c/p\u003e\n\u003cp\u003eAlso, be wary of ecommerce platforms that lack customer support or user feedback systems. \u003ca href=\"/compare\"\u003eLegitimate platforms like Shopify or Etsy\u003c/a\u003e offer extensive support and have large communities that allow you to get real feedback from other users.\u003c/p\u003e\n\u003cp\u003eBy researching thoroughly and approaching every opportunity with a critical eye, you can safely navigate the world of online money-making. Remember, if a business model sounds too good to be true, it likely is!\u003c/p\u003e\n\u003ch2\u003eHow to make money online in 2025\u003c/h2\u003e\n\u003cp\u003eBy choosing a method that fits your skills and experience, you can \u003ca href=\"https://accounts.shopify.com/store-create\"\u003estart your online business today\u003c/a\u003e. Earn passive income by dropshipping trending products or offer your expertise as a social media consultant. Whatever idea you choose from this list, you’re on your way to putting extra cash in your pocket.\u003c/p\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\"/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/FAQPage\" data-sanitized-itemscope=\"\"\u003e\n\u003ch2\u003eMake money online FAQ\u003c/h2\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eDo you need skills or experience to make money online?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eNo, you don’t need any skills or experience to start making money online. Some of the most basic ways to get started are taking market research surveys, selling your used stuff on marketplaces, offering online tutoring services, or trying gig work. All you need is an internet connection to earn extra money.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eIs making money online fast?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eOnline activities like monetizing a viral social media video or selling products on marketplaces offer a fast route to income. But they lack the potential for sustained revenue that comes from planned ecommerce ventures like starting an online store or creating a brand. In this way, quick gains are possible, but building a steady income stream online usually requires time and effort.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eHow can I make money online as a beginner?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eThere are many ways to make money online for beginners. You can earn income in your free time by selling used goods through local classifieds, taking surveys, becoming a brand affiliate, offering transcription services, becoming an online tutor, or selling print-on-demand products.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eHow can I make $100 a day online?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eMany ways to make $100 a day online require upfront investment of time, money, and hustle to reach that level. You can start a \u003ca href=\"/blog/business-opportunities\"\u003eprofitable business\u003c/a\u003e that makes you $100 or even $1,000 a day if you put in the work. In some cases, after your business is running smoothly, you can earn extra money through passive income. Some ideas to consider are:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eStart a dropshipping store\u003c/li\u003e\n\u003cli\u003eRun a print-on-demand business\u003c/li\u003e\n\u003cli\u003eCreate and sell digital goods\u003c/li\u003e\n\u003cli\u003eStart an affiliate marketing business\u003c/li\u003e\n\u003cli\u003eFind freelance jobs\u003c/li\u003e\n\u003cli\u003eBecome a digital marketing consultant\u003c/li\u003e\n\u003cli\u003eStart a tutoring business\u003c/li\u003e\n\u003cli\u003eSell stock photos\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eHow can I make money online fast?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eTo find out how to make money fast, choose a method that requires minimal skill, time, and money to get started. These ideas include dropshipping goods, selling data entry services, selling your used stuff through online marketplaces, and participating in market research through survey sites.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eHow can I make money from home?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eIf you’re looking for how to make money from home, there are a number of ways, thanks to tools and platforms that let you earn extra cash with an internet connection and a laptop. For beginners, take online surveys, test websites, become a virtual assistant, and sell your used stuff on Facebook Marketplace. Those with more skills and experience can make money online from home if they tutor people online, sell stock photos, become a digital marketing consultant, or even create their own online store.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n","excerpt":"Learn how to make money online with Shopify’s comprehensive list. Learn about ecommerce, dropshipping, affiliate marketing, and more ways to earn online.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image3_af6100b5-84c9-47d1-9298-902de619c3fc.png?v=1725083309\" alt=\"a phone with coins behind it representing making money online\"\u003e\n\u003cp\u003eLearn how to make money online with Shopify’s comprehensive list. Learn about ecommerce, dropshipping, affiliate marketing, and more ways to earn online.\u003c/p\u003e","seo":{"__typename":"SEO","title":"23 Effective Ways To Make Money Online in 2025","description":"Learn how to make money online with Shopify’s comprehensive list. Learn about ecommerce, dropshipping, affiliate marketing, and more ways to earn online."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/make-money-online\",\"en-GB\":\"https://www.shopify.com/uk/blog/make-money-online\",\"en-AU\":\"https://www.shopify.com/au/blog/make-money-online\",\"en-ID\":\"https://www.shopify.com/id/blog/make-money-online\",\"en-NZ\":\"https://www.shopify.com/nz/blog/make-money-online\",\"en-ZA\":\"https://www.shopify.com/za/blog/make-money-online\",\"en-NG\":\"https://www.shopify.com/ng/blog/make-money-online\",\"en-PH\":\"https://www.shopify.com/ph/blog/make-money-online\",\"en-SG\":\"https://www.shopify.com/sg/blog/make-money-online\",\"en-HK\":\"https://www.shopify.com/hk/blog/make-money-online\",\"en-IE\":\"https://www.shopify.com/ie/blog/make-money-online\",\"en-MY\":\"https://www.shopify.com/my/blog/make-money-online\",\"pt\":\"https://www.shopify.com/br/blog/116619909-como-ganhar-dinheiro-na-internet-com-uma-loja-virtual\",\"ja-JP\":\"https://www.shopify.com/jp/blog/make-money-from-home\",\"de\":\"https://www.shopify.com/de/blog/geld-verdienen-von-zu-hause\",\"fr\":\"https://www.shopify.com/fr/blog/gagner-de-l-argent-a-la-maison\",\"it\":\"https://www.shopify.com/it/blog/guadagnare-online\",\"nl\":\"https://www.shopify.com/nl/blog/online-geld-verdienen\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"25 Best Ways to Make Money From Home in 2024\",\"url\":\"blog/make-money-from-home\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"6 Tips for How To Be a Successful Dropshipper (Full Playbook)\",\"url\":\"blog/dropshipping-success\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"29 Best Affiliate Marketing Programs for Beginners\",\"url\":\"blog/best-affiliate-programs\"},{\"title\":\"What is Social Entrepreneurship? Types and Examples\",\"url\":\"blog/social-entrepreneurship\"},{\"title\":\"10 Small Business Trends To Watch (New Research)\",\"url\":\"blog/small-business-trends\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/image3_e9aa9d60-f5b3-4a99-97ec-9890c74eaff4.png?v=1730233771","imageAltText":"a phone with coins behind it representing making money online","modifiedAt":"Nov 26, 2024","modifiedAtRaw":"2024-11-26T06:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/14288561","handle":"14288561-how-to-build-a-massive-following-on-instagram","title":"How To Get More Followers on Instagram: 17 Ways in 2025","publishedAt":"2024-11-25T17:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/InstaFollowers_vFinal_7e11f78a-e956-4338-a464-f21dc81dfe04.jpg?v=1730128515","altText":"Illustration of a girl carrying the Instagram logo up high like a sign, while a group of her followers are behind her, looking on in admiration.","width":1800,"height":948},"tags":["Social Media Optimization"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eInstagram is more than a place to connect with friends, share vacation photos, or upload a silly video of your dog. Since its inception, the social media platform has grown into a powerhouse \u003ca href=\"/blog/marketing-channels\"\u003emarketing channel\u003c/a\u003e, used by brands everywhere to connect with potential customers. \u003c/p\u003e\n\u003cp\u003eMeta’s photo and video-sharing app has also springboarded the careers of countless creators who monetize their \u003ca href=\"/blog/personal-brand\"\u003epersonal brands\u003c/a\u003e through their content. If you’ve ever thought of leveling up your presence on Instagram or \u003ca href=\"/blog/how-to-start-a-business\"\u003estarting a business\u003c/a\u003e on the platform, you’re in the right place.\u003c/p\u003e\n\u003cp\u003eWith more than \u003ca rel=\"nofollow\" href=\"https://www.statista.com/statistics/183585/instagram-number-of-global-users/\" target=\"_blank\"\u003e1.4 billion users\u003c/a\u003e hungry for fresh visual inspiration and trends on the platform, how do you get their attention?\u003c/p\u003e\n\u003cp\u003eIn this guide, learn how to get more Instagram followers (not bots) and how to increase engagement on your Instagram posts, Stories, and Reels.\u003c/p\u003e\n\u003ciframe src=\"https://www.youtube.com/embed/fG6OhiNwjVE?si=Ut_asImMH_EqO_G-\u0026amp;autoplay=0\" class=\"w-full h-full aspect-video\" title=\"YouTube video\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhy do Instagram followers matter?\u003c/h2\u003e\n\u003ch3\u003eBusiness growth and opportunities\u003c/h3\u003e\n\u003cp\u003eThe more followers you have, the more opportunities open up. As well as leading to increased exposure for your brand and products, a larger audience can translate into more potential customers. But it goes beyond this too—a broad follower base can provide valuable insights into customer preferences and behavior so you can try out \u003ca href=\"/blog/how-to-start-a-product-line\"\u003enew product lines\u003c/a\u003e quickly and effectively.\u003c/p\u003e\n\u003ch3\u003eSocial proof and influence\u003c/h3\u003e\n\u003cp\u003eA large Instagram following often implies your \u003ca href=\"/blog/brand-trust\"\u003etrustworthiness\u003c/a\u003e and expertise in your industry, which can encourage \u003ca href=\"/blog/what-is-word-of-mouth-marketing\"\u003eword-of-mouth marketing\u003c/a\u003e and press coverage. Accounts with many followers can often shape opinions and drive trends, which gives them a competitive advantage \u003cem\u003eand \u003c/em\u003ehelps build credibility.\u003c/p\u003e\n\u003ch3\u003eMonetization potential\u003c/h3\u003e\n\u003cp\u003eThe more followers you have, the more chances there are for you to monetize your Instagram account and make sales. Plenty of Instagram \u003ca href=\"/blog/what-is-monetization\"\u003emonetization\u003c/a\u003e features require you to have 5,000 or 10,000 followers, but the higher your follower count, the more likely it is that other brands will pay to collaborate with you and the easier it becomes to sell physical products, courses, and other services.\u003c/p\u003e\n\u003ch3\u003eCommunity and engagement\u003c/h3\u003e\n\u003cp\u003eInstagram followers can become a tight-knit loyal community very quickly. More followers typically result in more comments, which means you can engage with your audience and improve content based on feedback. Plus, a large following often brings in varied viewpoints to enrich discussions and open up collaborative opportunities, like joint projects, \u003ca href=\"/blog/user-generated-content\"\u003eUGC campaigns\u003c/a\u003e, and partnerships.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e17 ideas for how to get more followers on Instagram\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eIncorporate Reels into your content mix\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eCross-promote content\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eOptimize your Instagram profile\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003ePartner with creators and influencers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eBuild your personal brand alongside your business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eGet placements on feature accounts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eFind hashtags your audience is using\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003ePost at the right times and schedule posts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eEngage with your competitors’ followers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eCollaborate with accounts and creators on campaigns\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eUse location tags to attract local followers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eOrganize your Instagram Stories in Highlights\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eAsk for more followers in Instagram posts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eRun a giveaway\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eShare user-generated content\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eUse Instagram Live\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#27\"\u003eTry Instagram Ads\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eInstagram is the \u003ca rel=\"nofollow\" href=\"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/\" target=\"_blank\"\u003ethird-most-popular social media platform\u003c/a\u003e (behind Facebook and YouTube), and \u003ca rel=\"nofollow\" href=\"https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/\" target=\"_blank\"\u003e79% of marketers\u003c/a\u003e use the channel to promote their businesses. Getting the most from your marketing dollars, however, starts with building a loyal and engaged audience of followers on Instagram.\u003c/p\u003e\n\u003cp\u003eWhile follower count is only one success indicator on Instagram, increasing followers can unlock monetization opportunities for influencers and provide businesses with valuable \u003ca href=\"/blog/social-proof\"\u003esocial proof\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e1. Incorporate Reels into your content mix\u003c/h3\u003e\n\u003cp\u003eInstagram started as a photo-sharing app, but quickly moved into video with its Stories feature. Stories are a more intimate form of vertical-format video, viewable only to friends, followers, and visitors to your page. Reels, however, are public-facing, offering more reach and viral potential through Instagram's Explore page. With \u003ca href=\"https://buffer.com/resources/instagram-reach-engagement-analysis/\"\u003e36% more reach\u003c/a\u003e compared to other Instagram post types, brands and creators should consider adding Reels to their \u003ca href=\"/blog/instagram-marketing\"\u003eInstagram strategy\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eOn the heels of \u003ca href=\"/blog/how-to-use-tiktok\"\u003eTikTok\u003c/a\u003e and the popularity of its unpolished video format, Reels offer brands and creators a chance to be more candid and human on Instagram.\u003c/p\u003e\n\u003cp\u003eTo create content for Reels, consider these tips:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeep content unique and trend-driven.\u003c/strong\u003e If you’re wondering \u003ca href=\"/blog/what-to-post-instagram-ideas\"\u003ewhat to post on Instagram\u003c/a\u003e, start by identifying trends on Instagram and TikTok, and across the web—and put your own spin on them. This increases the chance your Reels will go viral and get in front of new audiences.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMake content relatable and simple.\u003c/strong\u003e Not every Reel needs to be a Hollywood film. Unpolished videos have the potential to perform as well as (if not better than) Reels with high production value.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEducate your audience.\u003c/strong\u003e Find the balance between education and entertainment in your Reels. This can be a mix of how-to videos, tips, industry info, humorous takes on viral trends, and product demos.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eHome brand \u003ca rel=\"nofollow\" href=\"https://tartagelatina.com/en-ca\" target=\"_blank\"\u003eTarta Gelatina\u003c/a\u003e has nailed this format, transforming product launches and even order packaging into entertaining clips.\u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-0\" height=\"832\" src=\"https://www.instagram.com/reel/C9kKYVxCaJ3/embed/captioned/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F14288561-how-to-build-a-massive-following-on-instagram#%7B%22ci%22%3A0%2C%22os%22%3A2170%2C%22ls%22%3A223.90000000002328%2C%22le%22%3A1734.4000000000233%7D\" id=\"instagram-embed-0\" class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript src=\"https://cdn.bizible.com/xdc.js?_biz_u=a3896beb0977463296fd6a7029fa2d25\u0026amp;_biz_h=-299360918\u0026amp;cdn_o=a\u0026amp;jsVer=4.24.10.10\" async=\"\" type=\"text/javascript\"\u003e\u003c/script\u003e\u003cscript async=\"\" src=\"https://connect.facebook.net/signals/config/1904241839800487?v=2.9.172\u0026amp;r=stable\u0026amp;domain=www.shopify.com\u0026amp;hme=d82868061a8c707cd31395a3055e7449daa03bd520872727258c39e6af34523e\u0026amp;ex_m=70%2C120%2C106%2C110%2C61%2C4%2C99%2C69%2C16%2C96%2C88%2C51%2C54%2C171%2C174%2C186%2C182%2C183%2C185%2C29%2C100%2C53%2C77%2C184%2C166%2C169%2C179%2C180%2C187%2C130%2C41%2C34%2C142%2C15%2C50%2C193%2C192%2C132%2C18%2C40%2C1%2C43%2C65%2C66%2C67%2C71%2C92%2C17%2C14%2C95%2C91%2C90%2C107%2C52%2C109%2C39%2C108%2C30%2C93%2C26%2C167%2C170%2C139%2C85%2C56%2C83%2C33%2C73%2C0%2C94%2C32%2C28%2C82%2C87%2C47%2C46%2C86%2C37%2C11%2C12%2C13%2C6%2C7%2C25%2C22%2C23%2C57%2C62%2C64%2C75%2C101%2C27%2C76%2C9%2C8%2C80%2C48%2C21%2C103%2C102%2C104%2C97%2C10%2C20%2C3%2C38%2C74%2C19%2C5%2C89%2C81%2C44%2C35%2C84%2C2%2C36%2C63%2C42%2C105%2C45%2C79%2C68%2C111%2C60%2C59%2C31%2C98%2C58%2C55%2C49%2C78%2C72%2C24%2C112%2C199%2C198%2C200%2C205%2C206%2C207%2C203%2C195%2C131%2C162%2C194%2C196%2C121%2C156%2C144%2C150%2C188%2C189%2C128%2C231%2C115%2C126%2C232%2C164%2C118%2C234%2C165%2C135%2C122%2C153%2C147%2C127\"\u003e\u003c/script\u003e\u003cscript async=\"\" src=\"https://connect.facebook.net/signals/config/1298671233649970?v=2.9.172\u0026amp;r=stable\u0026amp;domain=www.shopify.com\u0026amp;hme=d82868061a8c707cd31395a3055e7449daa03bd520872727258c39e6af34523e\u0026amp;ex_m=70%2C120%2C106%2C110%2C61%2C4%2C99%2C69%2C16%2C96%2C88%2C51%2C54%2C171%2C174%2C186%2C182%2C183%2C185%2C29%2C100%2C53%2C77%2C184%2C166%2C169%2C179%2C180%2C187%2C130%2C41%2C34%2C142%2C15%2C50%2C193%2C192%2C132%2C18%2C40%2C1%2C43%2C65%2C66%2C67%2C71%2C92%2C17%2C14%2C95%2C91%2C90%2C107%2C52%2C109%2C39%2C108%2C30%2C93%2C26%2C167%2C170%2C139%2C85%2C56%2C83%2C33%2C73%2C0%2C94%2C32%2C28%2C82%2C87%2C47%2C46%2C86%2C37%2C11%2C12%2C13%2C6%2C7%2C25%2C22%2C23%2C57%2C62%2C64%2C75%2C101%2C27%2C76%2C9%2C8%2C80%2C48%2C21%2C103%2C102%2C104%2C97%2C10%2C20%2C3%2C38%2C74%2C19%2C5%2C89%2C81%2C44%2C35%2C84%2C2%2C36%2C63%2C42%2C105%2C45%2C79%2C68%2C111%2C60%2C59%2C31%2C98%2C58%2C55%2C49%2C78%2C72%2C24%2C112\"\u003e\u003c/script\u003e\u003cscript src=\"https://connect.facebook.net/en_US/fbevents.js\" async=\"\"\u003e\u003c/script\u003e\u003cscript src=\"https://www.googletagmanager.com/gtag/js?id=G-W6NECZNE63\u0026amp;l=dataLayer\u0026amp;cx=c\" async=\"\" type=\"text/javascript\"\u003e\u003c/script\u003e\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eTo understand what works and what doesn’t, don’t forget to tap into analytics built right inside your Instagram account. Using \u003ca href=\"/blog/instagram-insights\"\u003eInstagram Insights\u003c/a\u003e for Reels, you can see patterns and understand different spikes in engagement that affect your visibility on the platform. That way, you can double down on the content types that bring more engagement and followers. \u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. Cross-promote content\u003c/h3\u003e\n\u003cp\u003eCross-promoting involves posting similar content across various social media channels (or Instagram accounts). It’s a tactic used to save time and resources. It’s also effective at increasing brand awareness and growing an audience on Instagram.\u003c/p\u003e\n\u003cp\u003eWhether it’s a short-form video or a lengthy tutorial, you can improve the reach of your Instagram content by testing it on other platforms. And, if one of your TikTok videos goes viral, try it (or a similar concept) on Instagram to help you get more followers.\u003c/p\u003e\n\u003cp\u003eTikTok isn’t the only channel you can cross-post on. The Instagram Reels format translates well to YouTube Shorts and Pinterest Stories. If you’re cross-posting, however, make sure you understand the preferences in each community and tweak to accommodate. Gymshark regularly cross-posts content from its TikTok account onto Instagram. \u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-1\" height=\"778\" src=\"https://www.instagram.com/reel/C7R8AmFoKYH/embed/captioned/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F14288561-how-to-build-a-massive-following-on-instagram#%7B%22ci%22%3A1%2C%22os%22%3A2180.1999999999534%2C%22ls%22%3A223.90000000002328%2C%22le%22%3A1734.4000000000233%7D\" id=\"instagram-embed-1\" class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"13\"\u003e3. Optimize your Instagram profile\u003c/h3\u003e\n\u003cp\u003eInstagram users will likely discover you through your content when it appears on the Explore page. If they’re compelled to learn more, they’ll navigate to your profile. This is a critical step in gaining a new follower. That’s because a strong brand is a signal to potential customers and followers that your account is for them (or not). \u003c/p\u003e\n\u003cp\u003eYour Instagram profile is one of many touchpoints along the customer journey. Make sure your brand shows up there in the same way it would on your ecommerce website, other social channels, product packaging, and customer communications.\u003c/p\u003e\n\u003cp\u003eEverything from your avatar to your \u003ca href=\"/blog/instagram-bio\"\u003eInstagram bio\u003c/a\u003e to your content grid matters. Your Instagram feed serves as the billboard for your brand. It’s a customer’s first touchpoint with you and captures the essence of your brand.\u003c/p\u003e\n\u003cp\u003eAsk yourself:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo the elements effectively communicate some degree of consistency through personality, filters, colors, or layout? \u003c/li\u003e\n\u003cli\u003eAm I taking full advantage of the clickable link in my bio? \u003c/li\u003e\n\u003cli\u003eDoes the overall combination of elements effectively capture my brand?\u003c/li\u003e\n\u003cli\u003eDoes my Instagram bio take full advantage of this space, conveying the right tone and information?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eLet’s take a look at a real-life brand example: On \u003ca rel=\"nofollow\" href=\"https://letterfolk.com/\" target=\"_blank\"\u003eLetterfolk\u003c/a\u003e’s Instagram profile, a consistent color palette and graphics give the account a professional look. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/letterfolkgrid.png?v=1725562843\" alt=\"Letterfolk’s Instagram profile showing its latest feed posts and saved categorized Story Highlights.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eLetterfolk’s grid features a mix of inspiration, products, and customer appreciation, offering visitors a taste of what to expect.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWhen Instagram users click Letterfolk’s link in bio, they are taken to a page with multiple options, including a shoppable grid that mirrors Letterfolk’s Instagram grid. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/letterfolklinkinbio.png?v=1725562842\" alt=\"Letterfolk’s clickable link in bio options alongside three colorful welcome mats.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eLetterfolk's link-in-bio page features a variety of home décor offerings.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003eResource:\u003c/strong\u003e \u003ca href=\"/blog/link-in-bio\"\u003eHow To Craft a Link In Bio With Linkpop\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e4. Partner with creators and influencers\u003c/h3\u003e\n\u003cp\u003eWhile Instagram ads can increase your reach, partnerships with influencers can add trust and credibility to your paid promotions. In fact, \u003ca href=\"https://investors.sproutsocial.com/news/news-details/2024/New-Research-Reveals-Influencers-Significantly-Drive-Purchasing-Decisions/default.aspx\"\u003enearly half of consumers\u003c/a\u003e regularly make purchases based on influencer recommendations.\u003c/p\u003e\n\u003cp\u003eWhen adding \u003ca href=\"/blog/influencer-marketing\"\u003einfluencer marketing\u003c/a\u003e to your strategy, be sure the partnership is a fit for both your brand and the creator. The better your target audience aligns with the creator’s follower base, the more likely you are to find success with the campaign and gain more Instagram followers.\u003c/p\u003e\n\u003cp\u003eHome goods brand \u003ca rel=\"nofollow\" href=\"https://ellisonstudios.com/\" target=\"_blank\"\u003eEllison Studios\u003c/a\u003e partnered with popular drag queen \u003ca rel=\"nofollow\" href=\"https://www.instagram.com/courtneyact/?hl=en\" target=\"_blank\"\u003eCourtney Act\u003c/a\u003e on a design collaboration and paid Instagram content.\u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-2\" height=\"1174\" src=\"https://www.instagram.com/p/CtegFajyyYh/embed/captioned/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F14288561-how-to-build-a-massive-following-on-instagram#%7B%22ci%22%3A2%2C%22os%22%3A2184.5999999999767%2C%22ls%22%3A223.90000000002328%2C%22le%22%3A1734.4000000000233%7D\" id=\"instagram-embed-2\" class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"15\"\u003e5. Build your personal brand alongside your business\u003c/h3\u003e\n\u003cp\u003eIf you run a founder brand (basically, a brand with a strong tie to its founder’s story), build out your personal brand’s Instagram account alongside that of your business. \u003c/p\u003e\n\u003cp\u003eHarnessing both the company account and your personal account can increase brand recognition, get more Instagram followers, and boost sales. It’s a tactic that works for fashion label \u003ca rel=\"nofollow\" href=\"https://aninebing.com/\" target=\"_blank\"\u003eANINE BING\u003c/a\u003e. In addition to the brand’s own Instagram profile, the company’s founder also drives engagement and awareness through her personal Instagram account.\u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-3\" height=\"796\" src=\"https://www.instagram.com/p/C8mqwRbtiub/embed/captioned/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F14288561-how-to-build-a-massive-following-on-instagram#%7B%22ci%22%3A3%2C%22os%22%3A6171.800000000047%2C%22ls%22%3A223.90000000002328%2C%22le%22%3A1734.4000000000233%7D\" id=\"instagram-embed-3\" class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"16\"\u003e6. Get placements on feature accounts\u003c/h3\u003e\n\u003cp\u003eCertain Instagram accounts, often called feature accounts, are those that curate the best content in a \u003ca href=\"/blog/niche-markets\"\u003especific niche\u003c/a\u003e—and some have a massive following. If you can get placement on these accounts, it has the potential to send new people to view your profile and boost Instagram followers. There are feature accounts for every niche: travel, fashion, photography, pets, and more.\u003c/p\u003e\n\u003cp\u003eDiscover Earth’s account curates travel content from creators and photographers around the world for more than 6.9 million Instagram followers.\u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-4\" height=\"831\" src=\"https://www.instagram.com/p/C9-RaTyIXkM/embed/captioned/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F14288561-how-to-build-a-massive-following-on-instagram#%7B%22ci%22%3A4%2C%22os%22%3A6196.900000000023%2C%22ls%22%3A223.90000000002328%2C%22le%22%3A1734.4000000000233%7D\" id=\"instagram-embed-4\" class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eTo get picked up by these accounts and have your content broadcast to millions of Instagram followers, use common hashtags that these accounts use, tag them in relevant content, or check out their specific submission guidelines. \u003c/p\u003e\n\u003cp\u003eThis is a great way to gain new followers on Instagram who already engage with content like yours. \u003c/p\u003e\n\u003ch3 id=\"17\"\u003e7. Find hashtags your audience is using\u003c/h3\u003e\n\u003cp\u003eYour goal is to \u003ca href=\"/blog/what-to-post-instagram-ideas\"\u003eengage your current audience\u003c/a\u003e on a regular basis while also growing Instagram followers. Posting consistent and engaging photo and video content will keep current followers loyal, but how do you attract new followers with your Instagram posts? \u003c/p\u003e\n\u003cp\u003eUsing hashtags is one way to show up in search results for users looking for content like yours. A common strategy is using \u003ca href=\"/blog/instagram-hashtags\"\u003epopular Instagram hashtags\u003c/a\u003e that users often search for. These hashtags, however, tend to be saturated. For example, the hashtag #love has been used in more than two billion posts. The chances of standing out from other popular accounts using this tag are slim—and it may not even be relevant to your brand. \u003c/p\u003e\n\u003cp\u003eA better strategy is finding hashtags that are most relevant to your brand and content. Research hashtags and keywords within your industry and get to know which hashtags your target audience is using. Then, from those options, choose hashtags that have a variety of popularity levels. For example, if a hashtags with several hundred thousand uses is relevant to your brand, use that one—but also choose a few hashtags that are lower volume but deeply relevant. That’ll increase the chances of your content showing up to the right audience, even if the topic is saturated. \u003c/p\u003e\n\u003cp\u003eA social media hashtag generator tool like Iconosquare or Later can help you find hashtags for your business account. These are paid apps that help you generate suggested hashtags based on popularity and relevance. \u003c/p\u003e\n\u003cp\u003eIf you’re on a budget, you can still find relevant hashtags by typing target keywords into the search bar in the Instagram app. Try different keywords that describe your brand and products, building out your hashtag keyword list as you go.\u003c/p\u003e\n\u003cp\u003eDoing competitor research is another hashtag discovery tactic. Check out the content of your top competitors on Instagram. What hashtags are they using on their most popular posts? \u003c/p\u003e\n\u003ch4\u003eCreating a hashtag list\u003c/h4\u003e\n\u003cp\u003eYour keyword and hashtag research should result in a list of tags you can use consistently across your content. \u003c/p\u003e\n\u003cp\u003eFor example, if you run a men’s sock business in Toronto, your final list of relevant hashtags might look like this: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrand keyword hashtags: #mybrandname #mensfashion #mensaccessories #mensgoods #fashion #mensstyle #instafashion #menswear\u003c/li\u003e\n\u003cli\u003eProduct category keyword hashtags: #happysocks #corgisocks #socks #sockswag #socksoftheday #sockgame #socksofinstagram #happysockday \u003c/li\u003e\n\u003cli\u003eLocation-specific keyword hashtags: #Toronto #TorontoFashion #TorontoFashionBloggers #madeinCanada\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eStore these groups of keyword hashtags in a convenient location like a notes app or Google Doc. This makes it easy to copy and paste into content, even on the go. Some Instagram scheduling tools even let you save caption templates (including hashtags) for one-click captions.\u003c/p\u003e\n\u003cp\u003eIndependent bakery \u003ca rel=\"nofollow\" href=\"https://smallscalebread.scvr.co/\" target=\"_blank\"\u003eSmall Scale Bread\u003c/a\u003e uses hashtags relevant to the product, location, and season in this Instagram post.\u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-5\" height=\"868\" src=\"https://www.instagram.com/p/C8PrQ80uiMX/embed/captioned/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F14288561-how-to-build-a-massive-following-on-instagram#%7B%22ci%22%3A5%2C%22os%22%3A6216.800000000047%2C%22ls%22%3A223.90000000002328%2C%22le%22%3A1734.4000000000233%7D\" id=\"instagram-embed-5\" class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch4\u003eUsing hashtags in Instagram Stories and Reels\u003c/h4\u003e\n\u003cp\u003eDon’t forget to use hashtags in Reels and Stories, too. In Instagram Stories, you can use hashtag stickers (which can be found in the \u003ca href=\"/blog/instagram-stickers\"\u003eInstagram Stickers\u003c/a\u003e menu when creating a Story) or just hashtag directly in your post captions.\u003c/p\u003e\n\u003cp\u003eSince users can follow hashtags, your \u003ca href=\"/blog/how-to-use-instagram-stories\"\u003eStories on Instagram\u003c/a\u003e have a chance to be seen by people who are following that hashtag—not just your account followers. \u003c/p\u003e\n\u003cp\u003eHashtags in Reels are added at the third stage of the Reel creation process. Add your video and edit it before proceeding to a screen where you can add location tags, hashtags, and user account tags.\u003c/p\u003e\n\u003ch3 id=\"18\"\u003e8. Post at the right times and schedule posts\u003c/h3\u003e\n\u003cp\u003eA strategic approach to your social media content calendar involves analyzing user behavior and your account’s performance to discover what content works best at what times. While there are several social media tools for brands, Instagram’s built-in analytics can offer plenty of insights here.\u003c/p\u003e\n\u003cp\u003eIf you’re just starting out, try consulting the \u003ca href=\"/blog/time-post-instagram\"\u003ebest times to post on Instagram\u003c/a\u003e based on marketing research. You may find, however, that your own audience doesn’t follow this standard. That’s why it’s important to tweak your approach as insights roll in. \u003c/p\u003e\n\u003cp\u003eTo automate the task of posting on time, consider using a \u003ca href=\"/blog/instagram-tools\"\u003esocial media scheduling tool\u003c/a\u003e to automatically publish your posts when your audience is the most engaged—even if it’s when you’re sleeping.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e9. Engage with your competitors’ followers\u003c/h3\u003e\n\u003cp\u003eYour direct competitors’ followers are an ideal focus for your efforts to get more Instagram followers. After all, they’ve already indicated they’re interested in a product or brand like yours. \u003c/p\u003e\n\u003cp\u003eThe most common types of engagement on Instagram are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFollow a user\u003c/li\u003e\n\u003cli\u003eLike a post, Story, or Reel\u003c/li\u003e\n\u003cli\u003eComment on a post\u003c/li\u003e\n\u003cli\u003eSave a post\u003c/li\u003e\n\u003cli\u003eShare a post via your Stories\u003c/li\u003e\n\u003cli\u003eInteract with a Story sticker\u003c/li\u003e\n\u003cli\u003eTag a user in your content\u003c/li\u003e\n\u003cli\u003eUse a branded hashtag\u003c/li\u003e\n\u003cli\u003eSend a direct message\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEngaging with your target audience is a great way to show that you’re open to two-way communication and building a relationship with fans and customers. Actions like these show there’s a real human behind an account—not just a bot auto-posting content.\u003c/p\u003e\n\u003ch3 id=\"20\"\u003e10. Collaborate with accounts and creators on campaigns\u003c/h3\u003e\n\u003cp\u003eIn addition to influencer marketing on Instagram, you can partner with other brands and creators on campaigns and content that offer mutual benefit. This works best when both accounts have something to gain, like access to an audience that resembles a target customer. \u003c/p\u003e\n\u003cp\u003eWhen \u003ca href=\"/blog/brand-collaborations\"\u003ecollaborating with other companies\u003c/a\u003e, choose a brand that is complementary to your own—but not in direct competition. For example, if you sell activewear, a water bottle or smartwatch company would likely have some audience overlap without selling the exact types of products as yours. \u003c/p\u003e\n\u003cp\u003eAesthetically compatible brands \u003ca rel=\"nofollow\" href=\"https://fromrachel.com/\" target=\"_blank\"\u003eRachel\u003c/a\u003e and \u003ca rel=\"nofollow\" href=\"https://myrosebuddha.com/\" target=\"_blank\"\u003eRose Buddha\u003c/a\u003e partnered up to run a giveaway of one year’s worth of clothing from both brands.\u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-6\" height=\"1156\" src=\"https://www.instagram.com/reel/CxWIQ9ygC1G/embed/captioned/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F14288561-how-to-build-a-massive-following-on-instagram#%7B%22ci%22%3A6%2C%22os%22%3A8916.699999999953%2C%22ls%22%3A223.90000000002328%2C%22le%22%3A1734.4000000000233%7D\" id=\"instagram-embed-6\" class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"21\"\u003e11. Use location tags to attract local followers\u003c/h3\u003e\n\u003cp\u003eBesides hashtags, you can also make your Instagram posts, Stories, and Reels discoverable by tagging your location—either the city you’re in or the venue where the photo or video was taken.\u003c/p\u003e\n\u003cp\u003eLocations not only have their own Instagram feed but also their own Stories, where you can surface your content to locals and tourists searching the location.\u003c/p\u003e\n\u003cp\u003eLocal businesses can get the most value out of location tags by posting regularly to these feeds and also engaging with posts from prospective customers who are physically in the vicinity. \u003c/p\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://www.thebackcountryhutcompany.com/\" target=\"_blank\"\u003eThe Backcountry Hut Company\u003c/a\u003e ships its prefab cottages throughout North America and tags the site locations on Instagram posts.\u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-7\" height=\"1157\" src=\"https://www.instagram.com/p/C9AgoGctIG1/embed/captioned/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F14288561-how-to-build-a-massive-following-on-instagram#%7B%22ci%22%3A7%2C%22os%22%3A8962.300000000047%2C%22ls%22%3A223.90000000002328%2C%22le%22%3A1734.4000000000233%7D\" id=\"instagram-embed-7\" class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"22\"\u003e12. Organize your Instagram Stories in Highlights\u003c/h3\u003e\n\u003cp\u003eOne of the elements of your page that shouldn’t be overlooked is Story Highlights. \u003ca href=\"/blog/instagram-stories-ideas\"\u003eInstagram Stories\u003c/a\u003e disappear after 24 hours, but you can prolong the value of the content by organizing them into \u003ca href=\"/blog/instagram-highlight-covers\"\u003eHighlights\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eStory Highlights provide an additional opportunity for new visitors to your page to get a taste of your brand, content, and products. If users can instantly find the information they’re looking for, you’re more likely to gain Instagram followers.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ruggable.png?v=1725562842\" alt=\"Ruggable’s Instagram profile with Story Highlights including Barbie, Iris Apfel, and Gray Malin.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca rel=\"nofollow\" href=\"https://www.instagram.com/ruggable/?hl=en\" target=\"_blank\"\u003e Ruggable\u003c/a\u003e curates Story Highlights of their product collections and recognizable brand collaborations to help boost credibility.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eStory Highlight ideas\u003c/h4\u003e\n\u003cp\u003eYou can organize Stories in a number of ways to attract more Instagram followers.\u003c/p\u003e\n\u003cp\u003eHere are a few Story Highlight ideas to get you started:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreate trailers that tease information about what your account and brand are all about.\u003c/li\u003e\n\u003cli\u003eOrganize your Stories into themes, product collections, seasons, or content types (e.g., DIYs, product launches, behind-the-scenes).\u003c/li\u003e\n\u003cli\u003eCreate a new Story Highlight each time you launch a new product or collection to keep your profile’s Highlights fresh and relevant.\u003c/li\u003e\n\u003cli\u003eGather user-generated content into one Highlight to celebrate your loyal customers.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"23\"\u003e13. Ask for more followers in Instagram posts\u003c/h3\u003e\n\u003cp\u003eNot sure how to get more Instagram followers? Don’t be afraid to occasionally ask your target audience to follow you. In the same way YouTubers ask viewers to subscribe, you can also nudge Instagram users to follow you for more content.\u003c/p\u003e\n\u003cp\u003eYou can do this in your \u003ca href=\"/blog/instagram-captions\"\u003eInstagram captions\u003c/a\u003e or mention it in video content like Reels and Stories. Use common marketing tactics to encourage users to follow. What’s in it for them? Tell your audience why they should follow you, what to expect, and what’s coming up.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡Tip: \u003c/strong\u003eCreators should also nudge current followers to become subscribers. \u003ca rel=\"nofollow\" href=\"https://creators.instagram.com/earn-money/subscriptions\" target=\"_blank\"\u003eInstagram Subscriptions\u003c/a\u003e allow creators to offer exclusive content to paying subscribers—one of the easiest ways to \u003ca href=\"/blog/make-money-on-instagram\"\u003emake money on Instagram\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e14. Run a giveaway\u003c/h3\u003e\n\u003cp\u003eOne of the best ways to incentivize a follow is by running a giveaway. Often, brands and creators ask users to complete one or more actions in order to enter.\u003c/p\u003e\n\u003cp\u003eCommon \u003ca href=\"/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests\"\u003egiveaway\u003c/a\u003e entry actions include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFollowing the account (and the accounts of any collaborators)\u003c/li\u003e\n\u003cli\u003eLiking the giveaway post\u003c/li\u003e\n\u003cli\u003eTagging one or more friends on the post\u003c/li\u003e\n\u003cli\u003eLeaving a comment on the post\u003c/li\u003e\n\u003cli\u003eFilling out an entry form on the brand’s website (which also helps \u003ca href=\"/blog/build-email-list\"\u003ebuild an email list\u003c/a\u003e)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAll of these audience actions help with your Instagram presence. Tags bring you a potential new follower, driven by a trusted recommendation, and engagements are favorable to the \u003ca href=\"/blog/instagram-algorithm\"\u003eInstagram algorithm\u003c/a\u003e, meaning your post could get even more reach.\u003c/p\u003e\n\u003cp\u003eThis giveaway by \u003ca rel=\"nofollow\" href=\"https://www.portlandleathergoods.com/\" target=\"_blank\"\u003ePortland Leather\u003c/a\u003e offers multiple entry options, including sharing to Stories—an engagement that would exponentially increase the brand’s reach. \u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-8\" height=\"1135\" src=\"https://www.instagram.com/p/CxY65vss0Kq/embed/captioned/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F14288561-how-to-build-a-massive-following-on-instagram#%7B%22ci%22%3A8%2C%22os%22%3A9001.199999999953%2C%22ls%22%3A223.90000000002328%2C%22le%22%3A1734.4000000000233%7D\" id=\"instagram-embed-8\" class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eThere are a number of \u003ca href=\"/blog/instagram-marketing\"\u003erules to follow\u003c/a\u003e (and ask your entrants to follow) when you set up a contest or giveaway on Instagram. Instagram has its own set of \u003ca rel=\"nofollow\" href=\"https://help.instagram.com/179379842258600\" target=\"_blank\"\u003erules and guidelines\u003c/a\u003e, which include setting your own eligibility requirements, tagging content accurately, and asking users to agree to an Instagram release. \u003c/p\u003e\n\u003ch3 id=\"25\"\u003e15. Share user-generated content\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/user-generated-content\"\u003eUser-generated content\u003c/a\u003e (UGC) is any type of content—videos, photos, written reviews, audio, and more—that is created about a brand by a fan, customer, or follower. UGC helps humanize your brand and give it credibility because it serves as a trustworthy review from a real customer. This increases purchase confidence. \u003c/p\u003e\n\u003cp\u003ePlus, when you share a post from a customer, their 15 minutes of fame is likely to strengthen their \u003ca href=\"/blog/loyalty-program\"\u003eloyalty\u003c/a\u003e to your brand, encouraging them to refer friends and purchase again. \u003ca rel=\"nofollow\" href=\"https://www.instagram.com/blume/\" target=\"_blank\"\u003eBlume\u003c/a\u003e, for example, shares before and after acne treatment UGC.\u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-9\" height=\"1042\" src=\"https://www.instagram.com/reel/C_gMMwzvWfV/embed/captioned/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F14288561-how-to-build-a-massive-following-on-instagram#%7B%22ci%22%3A9%2C%22os%22%3A11592.599999999977%2C%22ls%22%3A223.90000000002328%2C%22le%22%3A1734.4000000000233%7D\" id=\"instagram-embed-9\" class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch4\u003eUGC best practices\u003c/h4\u003e\n\u003cp\u003eYour biggest fans will share their experiences with your products without prompting, but it does help to encourage them. \u003c/p\u003e\n\u003cp\u003eHere are a few ways to encourage more UGC:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreate a branded hashtag feed where customers can post images.\u003c/li\u003e\n\u003cli\u003eAdd a UGC \u003ca href=\"/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\"\u003ecall to action\u003c/a\u003e in your \u003ca href=\"/blog/instagram-bio\"\u003eInstagram bio\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eRun a contest and ask for video or photo reviews as entries. \u003c/li\u003e\n\u003cli\u003eReach out to smaller influencers and offer free products for an honest review.\u003c/li\u003e\n\u003cli\u003eAdd a postcard or callout in product packaging asking customers to share their experiences on Instagram.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡\u003cstrong\u003eTip:\u003c/strong\u003e Use a \u003ca href=\"https://apps.shopify.com\"\u003eShopify app\u003c/a\u003e like \u003ca href=\"https://apps.shopify.com/social-photos\"\u003eSocial Photos\u003c/a\u003e to pull UGC from your Instagram followers into your website to display on \u003ca href=\"/blog/product-page\"\u003eproduct pages\u003c/a\u003e. These become visual reviews that help other customers see your product in action.\u003c/p\u003e\n\u003ch3 id=\"26\"\u003e16. Use Instagram Live\u003c/h3\u003e\n\u003cp\u003eInstagram Live is a feature that allows you to broadcast live video to your followers. It works much like a Reel or Story, but is recorded live and has additional interactive features that let you and your audience directly engage with each other. You can also monetize your Instagram Live content with \u003ca rel=\"nofollow\" href=\"https://creators.instagram.com/earn-money/badges\" target=\"_blank\"\u003eInstagram badges\u003c/a\u003e, and it’s wise to save your Instagram Lives to repurpose into evergreen content in your feed.\u003c/p\u003e\n\u003cp\u003eInfluencer \u003ca rel=\"nofollow\" href=\"https://www.instagram.com/_u/alfredo_lewis/?utm_source=ig_embed\u0026amp;ig_rid=6ad65956-6c73-4ffc-9c8d-9c3e65b7631d\u0026amp;ig_mid=C7ACEB1A-9406-4C46-A510-D8CC224D98F2\" target=\"_blank\"\u003eAlfredo Lewis\u003c/a\u003e hosts an Instagram Live with makeup artist \u003ca rel=\"nofollow\" href=\"https://www.instagram.com/makeupbyloveandrea/\" target=\"_blank\"\u003e@makeupbyloveandrea\u003c/a\u003e, in partnership with beauty brand \u003ca rel=\"nofollow\" href=\"https://www.instagram.com/k18hair/\" target=\"_blank\"\u003eK18 Hair—a collaboration that \u003c/a\u003eincreases reach for both the brand and creators.\u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-10\" height=\"850\" src=\"https://www.instagram.com/tv/CxZgC3lr8Xw/embed/captioned/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F14288561-how-to-build-a-massive-following-on-instagram#%7B%22ci%22%3A10%2C%22os%22%3A11653.900000000023%2C%22ls%22%3A223.90000000002328%2C%22le%22%3A1734.4000000000233%7D\" id=\"instagram-embed-10\" class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eHere are a few tips for using Instagram Live to grow your following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHost influencer account takeovers.\u003c/li\u003e\n\u003cli\u003eHost an interactive AMA (ask me anything) or Q\u0026amp;A.\u003c/li\u003e\n\u003cli\u003eTease a product launch or update, or give live viewers exclusive access (try \u003ca href=\"/enterprise/instagram-live-shopping\"\u003eInstagram Live Shopping\u003c/a\u003e).\u003c/li\u003e\n\u003cli\u003eGo Live in a “room” with up to three other accounts to increase reach.\u003c/li\u003e\n\u003cli\u003eGo behind the scenes on your operations to humanize your brand.\u003c/li\u003e\n\u003cli\u003eRun a how to or product tutorial and answer viewer questions in real time.\u003c/li\u003e\n\u003cli\u003eInterview creators or other compatible brands and promote in advance across both accounts. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"27\"\u003e17. Try Instagram Ads\u003c/h3\u003e\n\u003cp\u003eYou’ve learned how to build instagram followers through a number of organic and paid methods, but there’s one last tactic used by many marketers and brands on Instagram: Paid ads are a great option to gain Instagram followers quickly, if your social media strategy includes a budget for paid promotion. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/instagram-ads\"\u003eInstagram Ads\u003c/a\u003e are accessible through a self-serve platform that allows you to set your own goals and budgets. They can help you reach Instagram users with matching interests or in locations where you do business. \u003c/p\u003e\n\u003cfigure\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg loading=\"lazy\" data-mce-fragment=\"1\" style=\"float: none;\" alt=\"Instagram Ad by Beauty Pie with a hand holding their featherlight UVA sunscreen.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/beautypie_c5b308ae-466d-46ac-8f5f-7270065674f2_600x600.png?v=1725562843\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/beautypie_c5b308ae-466d-46ac-8f5f-7270065674f2_600x600.png?v=1725562843\" data-mce-style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003eBeauty Pie runs Instagram Ads to showcase its latest products.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch2 id=\"3\"\u003eYour Instagram account is a powerful sales channel\u003c/h2\u003e\n\u003cp\u003eNow that you understand how to get more followers on Instagram, it’s time to put that learning to work. Develop your social media content calendar, start creating Instagram posts, and prepare to reach new audiences. Don’t forget to engage with your existing followers and tweak your social media strategy as trends evolve and new Instagram features become available.\u003c/p\u003e\n\u003cp\u003eGrowing your Instagram followers is only the first step in using the platform to reach your business goals. Your Instagram account is one of many social media platforms and channels where you can surface your brand to new followers and customers. Once you’ve built an audience, you can unlock even more opportunities to monetize your personal brand or convert follows into sales.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eStart selling your products on Instagram\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools that help you list, promote and sell products on Facebook and Instagram. Create product collections, showcase your brand and products, and make sales on Facebook and Instagram from one place.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/facebook-instagram?itcat=coreblog\u0026amp;itterm=shopify-facebook-instagram-sales-channel-cta\" target=\"_blank\"\u003eStart selling on Instagram\u003c/a\u003e\n\u003c/div\u003e\n\u003cdiv id=\"faq-section\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"4\"\u003eHow to get more followers on Instagram FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eAre Instagram ads effective for gaining more followers\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eInstagram ads can be effective for gaining followers, but their success depends on various factors, such as targeting, ad content, and your call to action. For best results, Instagram ads should be part of a broader strategy that includes creating high-quality content, engaging with your audience, and using relevant hashtags.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDoes collaborating with influencers help in gaining more followers?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, collaborating with influencers can be a great way to get more followers, because it builds credibility and trust while increasing your exposure to your target audience. Influencers often share authentic content with high engagement levels, and partnering with them gives you a slice of this pie.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I get to 1,000 Instagram followers?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere are a number of ways to get to 1,000 Instagram followers. It starts with crafting a compelling Instagram bio, posting content your potential followers want to see, engaging with relevant users, and consulting Instagram Insights to understand what content is performing.\u003c/p\u003e\n\u003cp\u003eInstagram content should be authentic, relevant, and relatable. Using tactics that please the Instagram algorithm gives you a better chance of appearing on Instagram Explore where you can reach new followers.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I gain real followers on Instagram?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWhile there are ways to buy Instagram followers, this is not a good strategy for brands. Fake followers or bots do not give you the engagement that you can get from real Instagram followers. Bots and fake Instagram followers may also get banned from Instagram, meaning they can give your Instagram account only a temporary boost.\u003c/p\u003e\n\u003cp\u003eTo attract more followers, post high-quality content, mix up the content in your Instagram feed, tag relevant users, and post consistently. You’ll see your real follower count—and your engagement—increase on the social media platform with habits like those.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you get more Instagram followers for free?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf you want to understand how to grow on Instagram but you don’t have a budget to promote Instagram posts or buy paid ads, try these tactics to find potential followers:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eFind and use popular hashtags related to your photo, product, or brand.\u003c/li\u003e\n\u003cli\u003eCreate your own branded hashtag.\u003c/li\u003e\n\u003cli\u003eUse hashtags in Stories.\u003c/li\u003e\n\u003cli\u003eCreate Instagram Reels.\u003c/li\u003e\n\u003cli\u003eEncourage UGC from your customers.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn how to create content that wins real followers and increases engagement on your Instagram posts, Stories, and Reels.","excerptHtml":"\u003cp\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0070/7032/files/InstaFollowers_vFinal.jpg?v=1571172335\" alt=\"Illustration of a girl carrying the Instagram logo up high like a sign, while a group of her followers are behind her, looking on in admiration.\"\u003eL\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eearn how to create content that wins real followers and increases engagement on your Instagram posts, Stories, and Reels.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Get More Followers on Instagram: 17 Ways in 2025","description":"Learn how to create content in 2025 that gets more Instagram followers and increases engagement on your posts, Stories, and Reels."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[{"__typename":"Metafield","value":"2023-10-13","key":"modified_date"},null,{"__typename":"Metafield","value":"Christine Cassis","key":"reviewed_by"},{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/14288561-how-to-build-a-massive-following-on-instagram\",\"en-GB\":\"https://www.shopify.com/uk/blog/14288561-how-to-build-a-massive-following-on-instagram\",\"en-AU\":\"https://www.shopify.com/au/blog/14288561-how-to-build-a-massive-following-on-instagram\",\"en-ID\":\"https://www.shopify.com/id/blog/14288561-how-to-build-a-massive-following-on-instagram\",\"en-NZ\":\"https://www.shopify.com/nz/blog/14288561-how-to-build-a-massive-following-on-instagram\",\"en-ZA\":\"https://www.shopify.com/za/blog/14288561-how-to-build-a-massive-following-on-instagram\",\"en-NG\":\"https://www.shopify.com/ng/blog/14288561-how-to-build-a-massive-following-on-instagram\",\"en-PH\":\"https://www.shopify.com/ph/blog/14288561-how-to-build-a-massive-following-on-instagram\",\"en-SG\":\"https://www.shopify.com/sg/blog/14288561-how-to-build-a-massive-following-on-instagram\",\"en-HK\":\"https://www.shopify.com/hk/blog/14288561-how-to-build-a-massive-following-on-instagram\",\"en-IE\":\"https://www.shopify.com/ie/blog/14288561-how-to-build-a-massive-following-on-instagram\",\"en-MY\":\"https://www.shopify.com/my/blog/14288561-how-to-build-a-massive-following-on-instagram\",\"pt\":\"https://www.shopify.com/br/blog/como-ganhar-seguidores-instagram\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/14288561-how-to-build-a-massive-following-on-instagram\",\"ja-JP\":\"https://www.shopify.com/jp/blog/how-to-build-followers-on-instagram\",\"de\":\"https://www.shopify.com/de/blog/instagram-follower-bekommen\",\"es\":\"https://www.shopify.com/es/blog/como-conseguir-seguidores-en-instagram\",\"fr\":\"https://www.shopify.com/fr/blog/47298757-comment-avoir-plus-d-abonnes-et-de-followers-sur-instagram\",\"it\":\"https://www.shopify.com/it/blog/come-aumentare-i-follower-su-instagram\",\"nl\":\"https://www.shopify.com/nl/blog/instagram-followers\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"Instagram Ads: How Businesses Can Advertise on Instagram\",\"url\":\"blog/instagram-ads\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"Best Ecommerce Shipping Solutions for Your Business (2024)\",\"url\":\"blog/shipping-and-fulfillment\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"How to Sell Art Online- The Ultimate Guide\",\"url\":\"blog/211990409-how-to-sell-art-online\"},{\"title\":\"How To Use Reddit for Business\",\"url\":\"blog/how-to-use-reddit\"},{\"title\":\"14 Creative and Cool Snapchat Tips That Only the Pros Know\",\"url\":\"blog/118236357-14-unique-and-creative-snapchat-tips-that-only-the-pros-know\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise 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(2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/InstaFollowers_vFinal_7e11f78a-e956-4338-a464-f21dc81dfe04.jpg?v=1730128515","imageAltText":"Illustration of a girl carrying the Instagram logo up high like a sign, while a group of her followers are behind her, looking on in admiration.","modifiedAt":"Oct 13, 2023","modifiedAtRaw":"2023-10-13"},{"__typename":"Article","id":"gid://shopify/Article/386109669410","handle":"consumer-trends","title":"11 Important Consumer Trends To Watch in 2025","publishedAt":"2024-11-24T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/PostPandemicShopping_1.jpg?v=1729517897","altText":"Illustration of a group of people wearing masks entering a store that looks like an iPad screen","width":3696,"height":1940},"tags":["Sell Online"],"contentHtml":"\u003cp\u003eBetween rising inflation, an uncertain economy, and the digital transformation revolutionizing shopping habits, consumers are demanding much more these days. More than just a simple transaction, they want value, authenticity, and experiences. And why not? If brands are willing to meet them where they’re at, align with their values, and provide a seamless shopping experience, why would customers expect anything less?\u003c/p\u003e\n\u003cp\u003eUnderstanding these new expectations is key for brand owners who want to stay ahead and build genuine connections with their audiences. From increased demand for sustainable practices to tech-driven convenience in ecommerce, each trend reveals how brands can better serve and connect with their future consumers.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWho is the future consumer?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e11 consumer trends to watch in 2025\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eConsumer trends by generation\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eEmerging technologies shaping consumer behavior\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eThe impact of global events on consumer trends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eConsumer trends FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWho is the future consumer?\u003c/h2\u003e\n\u003cp\u003eThe future consumer has a blend of digital savvy, social consciousness, and a strong desire for personalization. They’re skeptical of generic marketing and more attuned to brands that align with their values. Expect them to demand transparency—from a product’s origin to its environmental footprint. They’re mobile-first, well-informed, and ready to switch brands if they sense a lack of authenticity. This isn’t just a shift but a powerful call for brands to adapt, listen, and build real, lasting connections.\u003c/p\u003e\n\u003cp\u003eWGSN is a trend forecasting firm, and according to its \u003ca href=\"https://createtomorrowwgsn.com/3573967-wp-fc2024/8-profiles/?aliId=eyJpIjoiSlBVSGhnZzZzOGpXQm9pWCIsInQiOiJyXC83ZHlxTFZhZXdaMjJTNXlLV05tZz09In0%253D\"\u003e\u003cem\u003eFuture Consumer 2024\u003c/em\u003e report\u003c/a\u003e, there are four consumer profiles set to take center stage in the coming years:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Regulators\u003c/strong\u003e are your digital-age control seekers, desperately trying to find order in the chaos of information overload. They’re all about frictionless experiences and predictable patterns, making them perfect candidates for curbside dropoff, click-and-collect, and voice-activated shopping.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Connectors\u003c/strong\u003e are rewriting the success rulebook, ditching the “more is more” mentality for a “just enough” philosophy. These conscious rebels are all about shared resources and transparent sustainability. They’re the ones demanding clear environmental impact labels on everything they buy. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Memory Makers\u003c/strong\u003e are nostalgia’s new champions, using the past as an anchor in uncertain times. They’re reimagining family structures and prioritizing meaningful connections, while actively seeking products and services that celebrate aging well.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe New Sensorialists\u003c/strong\u003e straddle both physical and digital realms, embracing everything from crypto to the metaverse. These creative pioneers are driving the creator economy forward, demanding immersive experiences across both physical and digital spaces; they’re not afraid to shop in meta-malls while collecting digital loyalty rewards.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"2\"\u003e11 consumer trends to watch in 2025\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eBuyers impacted by inflation are seeking deals\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eSocial ads are still a big driver of purchase decisions\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eBrand loyalty is waning\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eBrand collaborations cut acquisition costs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eSocial media is a core discovery tool\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eCustomers demand low-friction returns\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eBrands look to omnichannel experiences to reach more customers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eBuilding relationships starts local\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eSupply chain issues persist, but brands are getting creative\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003ePersonalization is in demand, but it’s changing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eBuy now, pay later options popular with younger shoppers\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eKeep these trends top of mind as you tailor your marketing efforts to consumers in 2025:\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e1. Buyers impacted by inflation are seeking deals\u003c/h3\u003e\n\u003cp\u003eToday’s savvy shoppers are becoming strategic minimalists, trimming their retail relationships down to the bare essentials. According to one report, \u003ca href=\"https://www.forbes.com/sites/garydrenik/2024/04/23/inflations-grip-tightens-how-marketers-can-preserve-customer-loyalty/\"\u003e40% of consumers\u003c/a\u003e are swapping their favorite labels for store-brand alternatives (hello, generic goods!).\u003c/p\u003e\n\u003cp\u003eOn top of this, a whopping eight in 10 shoppers are doing the inflation shuffle, with \u003ca href=\"https://www.rrd.com/modern-marketers\"\u003e78% playing a clever game of consolidation\u003c/a\u003e. They’re not just shopping less, they’re shopping smarter, hunting down rewards programs, and making those loyalty points work harder than ever.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to do about it:\u003c/strong\u003e Offering \u003ca href=\"/blog/discounts-and-coupons\"\u003ediscounts\u003c/a\u003e or other financial incentives to attract price-conscious consumers is one approach—but it may not work for every brand. This can cut into already narrower margins for businesses faced with rising costs. Some business owners may even avoid sales, as this hurts a brand’s image. \u003ca href=\"/retail/bundling-for-retail\"\u003eBundling products\u003c/a\u003e, adding a subscription option, and offering \u003ca href=\"/blog/sell-gift-cards\"\u003egift cards\u003c/a\u003e with a minimum purchase can all help \u003ca href=\"/blog/120261189-conversion-rate-optimization\"\u003eincrease conversions\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. Social ads are still a big driver of purchase decisions\u003c/h3\u003e\n\u003cp\u003eGen Zers and millennials are driving the growth of mobile advertising. These generational groups make purchases via social media four times more often than older generations. In fact, \u003ca href=\"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer\"\u003emore than a third\u003c/a\u003e of Gen Zers and millennials confirmed they’d made a purchase via social media in the past three months. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to do about it:\u003c/strong\u003e Before investing in \u003ca href=\"/blog/facebook-ads\"\u003esocial media advertising\u003c/a\u003e, understand where your ad dollars will be best spent. Choosing the platform where the majority of your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e hangs out or the channel where you’ve already found success with \u003ca href=\"/blog/organic-marketing\"\u003eorganic marketing\u003c/a\u003e is the best first step. Start small and test, test, test!\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eReach customers everywhere they are with Shopify\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube, from one back office. Make sales on multiple channels and manage everything from Shopify.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"13\"\u003e3. Brand loyalty is waning\u003c/h3\u003e\n\u003cp\u003eSeveral factors can push your customers to buy from your competitors. Competition is increasing, while spending power is predicted to decrease, inspiring consumers to be more critical of where they’re putting their dollars. \u003c/p\u003e\n\u003cp\u003ePrice, though, isn’t the only reason for waning loyalty. Consumers prioritizing their values are increasingly opting for brands with \u003ca href=\"/blog/sustainable-business-practices\"\u003esustainable business practices\u003c/a\u003e. Customers are also seeking convenient, responsive, and \u003ca href=\"/blog/personalized-shopping-experiences\"\u003epersonalized shopping experiences\u003c/a\u003e—and they’re willing to look elsewhere to find them. Roughly \u003ca href=\"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer\"\u003ehalf of consumers\u003c/a\u003e have switched products or brands when they couldn’t find exactly what they needed. In most markets, \u003ca href=\"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer\"\u003eover a third of consumers\u003c/a\u003e admit to trying out different brands and 40% have switched retailers in search of better prices and discounts. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to do about it: \u003c/strong\u003eRetaining existing customers is still less costly than acquiring new ones, meaning investing in loyalty is key. Reward loyal customers with exclusive discounts and perks. Reevaluate your \u003ca href=\"/retail/inventory-management\"\u003einventory management\u003c/a\u003e strategies to avoid losing customers over out-of-stock products. Finally, appeal to the social and emotional interest of younger consumers by implementing a sustainability strategy and communicating environmental impact.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e4. Brand collaborations cut acquisition costs\u003c/h3\u003e\n\u003cp\u003eChanging social algorithms and stricter privacy laws governing third-party data mean that achieving reach is more challenging. As a result, brands are turning to collaborations to fill the gap. Influencers are moving from passive product shoutouts to an affiliate-based model where they’re actively incentivized to drive sales. \u003ca href=\"https://www.statista.com/outlook/amo/advertising/influencer-advertising/worldwide\"\u003eAccording to Statista\u003c/a\u003e, ad spend in the influencer marketing space will reach $56.28 billion by 2029. With the right fit, brands and influencers are co-creating campaigns that feel genuine and align with consumer values, creating a seamless flow from discovery to purchase.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to do about it: \u003c/strong\u003eCustomer interest in your brand can improve with an endorsement from a trusted company or online personality. Be judicious about \u003ca href=\"/collabs/find-influencers\"\u003efinding influencers\u003c/a\u003e and work with those who share your brand values. Ask for any potential partner’s media kit so you can verify their engagement rates and set up a commission payment structure, ensuring you only pay out when their work results in conversions. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\u003c/p\u003e\n\u003ca href=\"https://apps.shopify.com/collabs?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"15\"\u003e5. Social media is a core discovery tool\u003c/h3\u003e\n\u003cp\u003eSocial commerce is turning scroll-time into shop-time. In 2024, we’re looking at social commerce gobbling up \u003ca href=\"https://www.insiderintelligence.com/insights/social-commerce-brand-trends-marketing-strategies/\"\u003e6.6% of the ecommerce pie\u003c/a\u003e in the US, and by 2030, we’re talking about an eye-watering $8.5 trillion. \u003c/p\u003e\n\u003cp\u003eA massive \u003ca href=\"https://www.hostinger.co.uk/tutorials/social-commerce\"\u003e82% of shoppers\u003c/a\u003e are using social media as their personal shopping assistant. When it comes to platform preferences, it’s a generational tale of two cities: Gen Z is all about that TikTok life (55% of them can’t get enough), while millennials are keeping it Facebook-faithful (52% are still team Meta).\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/sell-on-tiktok\"\u003eTikTok\u003c/a\u003e can be a lucrative secondary sales channel for ecommerce businesses looking to target younger millennials, \u003ca href=\"/blog/how-to-market-to-gen-z\"\u003eGen Z\u003c/a\u003e, and the newest Gen Alpha cohort to age into the platform. Social media isn’t just a place to discover \u003ca href=\"/blog/trending-products\"\u003etrending products\u003c/a\u003e; it’s becoming the entire shopping experience. Platforms like Instagram and TikTok are integrating more seamless, native shopping features, allowing users to shop directly from posts and videos, and even livestream events. As many as \u003ca href=\"https://www.businessdasher.com/live-commerce-statistics/\"\u003e46% of consumers\u003c/a\u003e have bought something through a livestream event and would do so again. \u003c/p\u003e\n\u003cp\u003eCreators can also monetize audiences by selling through TikTok and a \u003ca href=\"/starter\"\u003eShopify Starter Plan\u003c/a\u003e without having to build a website from scratch. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to do about it: \u003c/strong\u003eAs more and more young people are shopping via mobile devices, invest in vertical video content for TikTok, Instagram Reels, and YouTube Shorts.\u003c/p\u003e\n\u003cdiv data-guide=\"social\"\u003e\u003c/div\u003e\n\u003ch3 id=\"16\"\u003e6. Customers demand low-friction returns\u003c/h3\u003e\n\u003cp\u003eWhile free returns have been a staple service offered by large chain retailers for years, many like Zara and H\u0026amp;M are \u003ca href=\"https://www.insiderintelligence.com/content/retail-trends-watch-2023\"\u003ereturning\u003c/a\u003e to charging shipping fees. But customers, accustomed to the trend of no-hassle returns while online shopping, continue to demand it. How can brands offer a frictionless return policy that doesn’t cut into their bottom line?\u003c/p\u003e\n\u003cp\u003eResearch shows that \u003ca href=\"https://www.digitalcommerce360.com/2024/09/11/returns-consumer-survey-2024/\"\u003e55.76% of consumers\u003c/a\u003e want free returns for peace of mind (a.k.a. guilt-free shopping). And a further 40.14% said they don’t think it should cost them anything to return items they don’t want to keep. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to do about it: \u003c/strong\u003eWith margins tightening, offering free returns may be out of the question for some small businesses. That doesn’t mean you can’t find creative ways to make the \u003ca href=\"/blog/return-policy\"\u003ereturns process\u003c/a\u003e less painful. Combat returns before they happen by improving size charts, photographing clothing on a variety of models, offering a personal shopping assistant service, or using a virtual try-on app. Another option is to try a \u003ca href=\"https://apps.shopify.com/categories/orders-and-shipping-returns-and-warranty-returns-and-exchanges\"\u003ereturns portal app\u003c/a\u003e that creates a smooth and self-directed returns experience. \u003c/p\u003e\n\u003ch3 id=\"17\"\u003e7. Brands look to omnichannel experiences to reach more customers\u003c/h3\u003e\n\u003cp\u003eWith supply chain issues, waning loyalty, and more competition, \u003ca href=\"/plus/guides/direct-to-consumer-guide\"\u003edirect-to-consumer\u003c/a\u003e (DTC) ecommerce brands are seeking new ways to reach their customers. Consumers are starting their discovery journeys in places other than traditional search engines. Finding new avenues to get in front of buyers will be key in 2024. \u003c/p\u003e\n\u003cp\u003eRetailers are transforming their digital shelf space into prime advertising real estate. It’s a logical follow-on from brands listing their products on popular marketplaces like Amazon. This new “retail media” trend is set to account for \u003ca href=\"https://www.groupm.com/2023-global-end-of-year-forecast/\"\u003e$150 billion in global ad spend by 2026\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eAnd, while nearly a quarter of all retail purchases are set to go digital by 2027, Gen Z shoppers are throwing a curveball into the mix. Despite being the so-called “digital natives,” \u003ca href=\"https://www.forbes.com/sites/garydrenik/2024/05/02/revolutionizing-retail-with-seamless-omnichannel-shopping/\"\u003emore than half of them\u003c/a\u003e (53%) are still getting their retail therapy fix in good old-fashioned brick-and-mortar stores. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to do about it: \u003c/strong\u003eThis isn’t a simple case of online versus offline. Both channels need to work together to create a harmonious shopping experience that spans multiple platforms. Taking an omnichannel approach can help you reach new customers in an increasingly noisy space. Alongside your ecommerce store, surface your products on other channels like \u003ca href=\"/blog/sell-on-amazon\"\u003eAmazon\u003c/a\u003e, via \u003ca href=\"/blog/online-selling-sites\"\u003eonline marketplaces\u003c/a\u003e, and through \u003ca href=\"/blog/social-selling\"\u003esocial selling\u003c/a\u003e, and \u003ca href=\"/pos\"\u003ein-store shopping\u003c/a\u003e. \u003c/p\u003e\n\u003ch3 id=\"18\"\u003e8. Building relationships starts local\u003c/h3\u003e\n\u003cp\u003eConsumers are returning to in-store shopping, which is great news for local businesses with a retail presence. But even these businesses need to step up their game, putting more emphasis on creating value for their customers through brand experience. Direct-to-consumer (DTC) brands are even \u003ca href=\"https://www.cin7.com/blog/global-dtc-brands-are-opening-more-physical-stores-heres-why/\"\u003egetting in on the action\u003c/a\u003e, with many adding physical touchpoints to the customer experience. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to do about it: \u003c/strong\u003eWhether or not your brand has the means to have a retail presence, brand experience is increasingly important to customers. Don’t just sell products. Sell them your \u003ca href=\"/blog/brand-storytelling\"\u003ebrand story\u003c/a\u003e, offer them value beyond their purchase, and engage directly on community channels. Alternatives to a full brick-and-mortar experience include launching a \u003ca href=\"/blog/pop-up-shop\"\u003epop-up shop\u003c/a\u003e, wholesaling to other retailers, and participating in local markets. \u003c/p\u003e\n\u003ch3 id=\"19\"\u003e9. Supply chain issues persist, but brands are getting creative \u003c/h3\u003e\n\u003cp\u003eIn our 2023 global consumer survey, \u003ca href=\"/plus/commerce-trends/supply-chain\"\u003e66% of brands\u003c/a\u003e expected supply chain issues to get even worse throughout the year. But impatient consumers aren’t waiting for these issues to resolve and, as a result, brands have had to switch things up. \u003c/p\u003e\n\u003cp\u003eBusinesses are no longer just sitting around waiting for the storm to pass. They’re getting creative with their survival strategies. In fact, \u003ca href=\"https://www.thebci.org/news/what-does-supply-chain-resilience-mean-in-2024.html\"\u003e79% are spreading their supplier bets\u003c/a\u003e across multiple tables, while 71% are bringing their supply chain closer to home (because sometimes, the best strategy is keeping your suppliers where you can see them).\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to do about it: \u003c/strong\u003eThe \u003ca href=\"/plus/commerce-trends\"\u003eShopify \u003cem\u003eCommerce Trends 2023\u003c/em\u003e\u003c/a\u003e report offers this advice to businesses looking to future-proof logistics networks:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eHold more inventory to avoid going out of stock.\u003c/li\u003e\n\u003cli\u003eFind additional vendors and suppliers to diversify product sources.\u003c/li\u003e\n\u003cli\u003eShrink return rates by helping customers make more informed purchases.\u003c/li\u003e\n\u003cli\u003eDigitize supply chains by using apps and AI to automate and streamline processes.\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"20\"\u003e10. Personalization is in demand, but it’s changing\u003c/h3\u003e\n\u003cp\u003eMany consumers expect brands to offer \u003ca href=\"/blog/personalized-shopping-experiences\"\u003epersonalized shopping experiences\u003c/a\u003e both in-store and online. However, consumer interest in shopping experiences tailored to their interests is matched by their concern for privacy. \u003c/p\u003e\n\u003cp\u003eNew technologies like AI will fundamentally change personalization. In the 2024 \u003ca href=\"https://segment.com/state-of-personalization-report/\"\u003e\u003cem\u003eState of Personalization Report\u003c/em\u003e\u003c/a\u003e, more than 70% of brands said AI will play an important role in personalization and delivering tailored shopping experiences. \u003c/p\u003e\n\u003cp\u003eTake a balanced approach to using personal data to create experiences for your customers. Reduce reliance on third-party data solutions and move to \u003ca href=\"/enterprise/first-party-data\"\u003ecollecting data directly\u003c/a\u003e, be transparent about how you will use this data to maintain trust with customers, and stay compliant with privacy laws.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhat to do about it: \u003c/strong\u003eYou can personalize the customer experience using AI to make product recommendations based on your customer’s activity. Try quizzes or \u003ca href=\"/blog/chatbots\"\u003echatbot\u003c/a\u003e personal shopping assistants, and send tailored marketing messages specific to their buying habits and preferences.\u003c/p\u003e\n\u003ch3 id=\"21\"\u003e11. Buy now, pay later options popular with younger shoppers\u003c/h3\u003e\n\u003cp\u003eFight inflation woes by offering customers a buy now, pay later (BNPL) option. The popularity of this payment method, especially among younger shoppers, continues to increase as consumers watch their spending. \u003c/p\u003e\n\u003cp\u003eAccording to \u003ca href=\"https://www.finder.com/uk/buy-now-pay-later/buy-now-pay-later-statistics\"\u003eone survey\u003c/a\u003e, 50% of adults have used BNPL at some point in 2024—a 36% increase from the start of 2023. The payment system is particularly popular with millennials and Gen Z, with almost seven in 10 people from these groups having used the service at some point. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to do about it: \u003c/strong\u003eEnable \u003ca href=\"/shop-pay-installments\"\u003eShop Pay Installments\u003c/a\u003e in your online store to easily offer a BNPL option for your customers. This gives them the flexibility to make a purchase within their budgets through interest-free payments over time—removing a potential barrier to making a sale.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eConsumer trends by generation\u003c/h2\u003e\n\u003cp\u003eWhile many of the above consumer behavior trends are consistent among all consumers, businesses should understand the needs of their particular target customers as well. These are notable trends emerging by generation:\u003c/p\u003e\n\u003ch3\u003eBoomer trends\u003c/h3\u003e\n\u003cp\u003eBrands targeting a boomer audience shouldn’t discount more traditional advertising channels. Sixty-two percent of this group \u003ca href=\"https://blog.hubspot.com/marketing/how-each-generation-shops-differently#:~:text=73%25%20of%20Gen%20Xers%20prefer,products%20through%20social%20media%20apps\"\u003ereported\u003c/a\u003e that they discover products most often through cable television ads. \u003c/p\u003e\n\u003cp\u003eThey also say that brands \u003cem\u003eshouldn’t \u003c/em\u003etake a stance on social issues. \u003c/p\u003e\n\u003ch3\u003eGen X trends\u003c/h3\u003e\n\u003cp\u003eGen X \u003ca href=\"https://blog.hubspot.com/marketing/how-each-generation-shops-differently#millennials\"\u003eprefers to discover new products via social media\u003c/a\u003e, search, and retail stores. They’re the generational group that discovers new products on social media more frequently than any other channel, even though it isn’t their preferred way to do so. However, only 19% have bought something through an in-app shop in the past three months. \u003c/p\u003e\n\u003ch3\u003eMillennial trends\u003c/h3\u003e\n\u003cp\u003eConverting this generation means more than just offering a great product. Millennials are increasingly voting with their dollars, and 47% \u003ca href=\"https://blog.hubspot.com/marketing/how-each-generation-shops-differently\"\u003esay\u003c/a\u003e they prefer to support brands that offer sustainable products or take a stance on social issues. \u003c/p\u003e\n\u003cp\u003eOf the millennials surveyed by HubSpot, 43% have bought a product through an in-app shop in the past three months, while 36% have bought something based on an influencer recommendation. \u003c/p\u003e\n\u003ch3\u003eGen Z trends\u003c/h3\u003e\n\u003cp\u003eGen Z is all about social shopping. They use Instagram, YouTube, and TikTok to search the internet and discover products, but they also seek out recommendations from their nearest and dearest. In fact, \u003ca href=\"https://blog.hubspot.com/marketing/how-each-generation-shops-differently#:~:text=73%25%20of%20Gen%20Xers%20prefer,products%20through%20social%20media%20apps\"\u003e37% have bought\u003c/a\u003e a product based on an influencer’s recommendation in the past three months and a further 43% have bought a product through an in-app shop. \u003c/p\u003e\n\u003ch3\u003eGen Alpha trends\u003c/h3\u003e\n\u003cp\u003eThe oldest of this generation are now teens and are a demographic of future consumers that brands shouldn’t ignore. But even before these kids have their own disposable income, they already wield significant influence over household spending. Appeal to \u003ca href=\"/blog/gen-alpha\"\u003eGen Alpha\u003c/a\u003e through transparent, meaningful, and authentic messaging.\u003c/p\u003e\n\u003cdiv data-guide=\"marketing_plan\"\u003e\u003c/div\u003e\n\u003ch2 id=\"4\"\u003eEmerging technologies shaping consumer behavior\u003c/h2\u003e\n\u003cp\u003eIt’s no real surprise that AI is at the forefront of new shopping technology. It powers everything from recommendation engines to virtual customer support—all aimed at making shopping experiences faster and more intuitive. \u003c/p\u003e\n\u003cp\u003eAI is taking personalized shopping to a new level, from curating tailored product recommendations to optimizing customer service interactions. In fact, \u003ca href=\"https://venturebeat.com/ai/92-of-businesses-use-ai-driven-personalization-but-consumer-confidence-is-divided/\"\u003e92% of brands\u003c/a\u003e have incorporated it into their selling strategies, and we’re seeing it power everything from conversational AI for instant customer support to predictive \u003ca href=\"/blog/17921828-dont-fear-analytics-ill-make-it-simple-for-you\"\u003eanalytics\u003c/a\u003e that anticipate what a customer might want next. \u003c/p\u003e\n\u003cp\u003eAnother rising ecommerce tech is \u003ca href=\"/blog/how-does-augmented-reality-work\"\u003eaugmented reality\u003c/a\u003e (AR), which has transformed the way many consumers try and buy products. AR tech is thought to \u003ca href=\"https://www.forbes.com/sites/zengernews/2024/07/11/virtual-try-ons-will-change-fashion-jobs-forever/\"\u003eboost sales by about 30%\u003c/a\u003e because it makes online shopping feel as close to in-store as possible. \u003c/p\u003e\n\u003cp\u003eFrom virtual fitting rooms for clothing to interactive 3D product displays for everything from furniture to beauty products and consumer packaged goods (\u003ca href=\"/blog/cpg\"\u003eCPG\u003c/a\u003e), AR is helping customers make more confident purchasing decisions and reducing the rate of returns. It’s all about building trust through an immersive experience.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eThe impact of global events on consumer trends\u003c/h2\u003e\n\u003cp\u003eGlobal events obviously have a huge impact on consumer trends, reshaping priorities and pushing brands to adapt in real time. \u003c/p\u003e\n\u003cp\u003eRecent economic uncertainties and environmental crises have made consumers more intentional about their purchases. \u003c/p\u003e\n\u003cp\u003ePeople are thinking beyond just convenience and low cost—they’re considering the sustainability of their choices, the ethics of the brands they support, and the durability of the products they buy. \u003c/p\u003e\n\u003cp\u003eThis shift toward conscious consumerism has led to a demand for greater transparency around sourcing, production practices, and even delivery methods. Brands that are proactive in sharing their environmental and social impact are gaining trust and loyalty, as consumers look for ways to make more meaningful purchases.\u003c/p\u003e\n\u003cp\u003eAt the same time, global health events and supply chain disruptions have accelerated digital adoption and created a fresh desire for convenience and flexibility. \u003c/p\u003e\n\u003cp\u003eConsumers are leaning into ecommerce, but they also want more flexible payment options, quicker delivery, and improved customer service. \u003c/p\u003e\n\u003ch2\u003eAdapting to consumer demands in 2025\u003c/h2\u003e\n\u003cp\u003eMany small businesses are still reeling from the impacts of the past few years. Those that survived did so by adapting business models and increasing options for their customers. \u003c/p\u003e\n\u003cp\u003eAs consumer trends shift again, brands should keep the feedback loop open, diversify their supply chains, and explore new \u003ca href=\"/blog/sales-channel\"\u003esales channels\u003c/a\u003e to cater to customer expectations while protecting their bottom line.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eConsumer trends FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhy are consumer trends important?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eConsumer trends are important because they shine a light on shifting customer priorities, helping you adapt to meet evolving expectations. By staying attuned to these trends, brands can build stronger connections, encourage loyalty, and stay competitive in markets that change on a whim.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are consumer trends?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eConsumer trends are patterns of shopping habits that change over time. They are generally determined by experts based on data, consumer behavior surveys, and studies that examine how people spend money and make purchasing decisions.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are examples of consumer trends?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.com/blog/tiktok-trends\"\u003eTikTok trends\u003c/a\u003e influence \u003ca href=\"https://www.shopify.com/blog/product-ideas\"\u003eproduct ideas\u003c/a\u003e and shopping habits among younger consumers.\u003c/li\u003e\n\u003cli\u003eThere’s an expanded use of payment options like digital wallets and \u003ca href=\"https://www.shopify.com/blog/buy-now-pay-later\"\u003ebuy now, pay later\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.com/blog/brand-loyalty\"\u003eBrand loyalty\u003c/a\u003e is now shifting due to more choice and value shopping.\u003c/li\u003e\n\u003cli\u003eConsumers are choosing \u003ca href=\"https://www.shopify.com/blog/eco-friendly-products\"\u003eeco-friendly products\u003c/a\u003e or brands that take a stand on environmental issues.\u003c/li\u003e\n\u003cli\u003eThere’s a return to shopping in physical stores.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat do consumers want in 2024?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eConsumer behavior is shifting toward making more careful purchase decisions as inflation puts a strain on budgets. Buyers are seeking better value while also looking for positive brand experiences, making sustainable choices, and seeking flexible purchasing options.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Dig into the data and explore 2025 consumer trends to help guide your marketing strategy, meet customer expectations, and future-proof your business.","excerptHtml":"\u003cp\u003eDig into the data and explore 2025 consumer trends to help guide your marketing strategy, meet customer expectations, and future-proof your business.\u003c/p\u003e","seo":{"__typename":"SEO","title":"11 Important Consumer Trends To Watch in 2025","description":"Dig into the data and explore 2025 consumer trends to help guide your marketing strategy, meet customer expectations, and future-proof your business."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/consumer-trends\",\"en-GB\":\"https://www.shopify.com/uk/blog/consumer-trends\",\"en-AU\":\"https://www.shopify.com/au/blog/consumer-trends\",\"en-ID\":\"https://www.shopify.com/id/blog/consumer-trends\",\"en-NZ\":\"https://www.shopify.com/nz/blog/consumer-trends\",\"en-ZA\":\"https://www.shopify.com/za/blog/consumer-trends\",\"en-NG\":\"https://www.shopify.com/ng/blog/consumer-trends\",\"en-PH\":\"https://www.shopify.com/ph/blog/consumer-trends\",\"en-SG\":\"https://www.shopify.com/sg/blog/consumer-trends\",\"en-HK\":\"https://www.shopify.com/hk/blog/consumer-trends\",\"en-IE\":\"https://www.shopify.com/ie/blog/consumer-trends\",\"en-MY\":\"https://www.shopify.com/my/blog/consumer-trends\",\"pt\":\"https://www.shopify.com/br/blog/habitos-de-consumo\",\"ja-JP\":\"https://www.shopify.com/jp/blog/consumer-trends\",\"de\":\"https://www.shopify.com/de/blog/pandemie-verbraucher-trends\",\"es\":\"https://www.shopify.com/es/blog/16668732-como-identificar-y-obtener-dinero-de-las-tendencias-de-consumo-y-3-productos-en-tendencia-en-este-momento\",\"it\":\"https://www.shopify.com/it/blog/abitudini-di-acquisto\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"Product Ideas: 17 Places To Find Profitable Products\",\"url\":\"blog/product-ideas\"},{\"title\":\"Ecommerce International Shipping- Guide to Delivering Worldwide\",\"url\":\"blog/international-shipping\"},{\"title\":\"11 White Label Products to Sell Online\",\"url\":\"blog/white-label-products\"},{\"title\":\"How To Sell Books Online After Opening Your Bookstore\",\"url\":\"blog/sell-books-online\"},{\"title\":\"How to Sell Vintage Clothing Online- The Ultimate Guide\",\"url\":\"blog/211022217-sell-vintage-clothing-online\"},{\"title\":\"The Ultimate Beginner's Guide to Ecommerce SEO\",\"url\":\"blog/ecommerce-seo-beginners-guide\"},{\"title\":\"How to Prepare Your Online Store for the Holiday Season\",\"url\":\"blog/15408729-how-to-prepare-your-online-store-for-the-holiday-season\"},{\"title\":\"3 Live Workshops to Help You Plan for a Breakthrough Black Friday Cyber Monday\",\"url\":\"blog/bfcm-webinars\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/PostPandemicShopping_1.jpg?v=1729517897","imageAltText":"Illustration of a group of people wearing masks entering a store that looks like an iPad screen","modifiedAt":"Nov 24, 2024","modifiedAtRaw":"2024-11-24T06:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/206934729","handle":"206934729-how-to-start-a-clothing-line","title":"How To Start a Clothing Business in 14 Steps (2025)","publishedAt":"2024-11-22T06:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png?v=1730131919","altText":"Two fashion tops float on a gradient pink background","width":1848,"height":782},"tags":["Featured","Guides"],"contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\n\u003cp\u003eStarting a successful clothing brand takes more than a talent for design. While mastering pattern grading, sewing, and draping might be essential for setting next season’s biggest trends, understanding the business side of fashion requires a different set of skills.\u003c/p\u003e\n\u003cp\u003eDesigner \u003ca href=\"https://www.sarahdonofrio.com/shop\" rel=\"nofollow\" target=\"_blank\"\u003eSarah Donofrio\u003c/a\u003e, who successfully launched her own brand, knows what it takes. With more than two decades in the fashion industry, she’s learned that running a thriving clothing company is all about balancing the creative parts of fashion with a grip on business essentials.\u003c/p\u003e\n\u003cp\u003eIn this guide, learn how to start a clothing brand from scratch—from design to manufacturing to marketing—with tips for \u003ca href=\"/sell/clothes\"\u003eselling clothes\u003c/a\u003e from a seasoned pro.\u003c/p\u003e\n\u003ch2\u003eHow to start a clothing brand in 14 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eDevelop your fashion design skills\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eCreate a clothing business plan\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eFollow fashion trends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eBuild a strong brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eDesign and develop your clothing line\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eSource fashion fabrics or design your own\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eSet up production and manufacturing for your clothing line\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eBuild pricing and inventory strategies for your clothing business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003ePlan your collections around fashion seasons\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003ePitch your clothing line to fashion retailers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eBuild an online clothing store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eMarket your clothing business online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eOpen a retail store, launch a pop-up, or sell at markets\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eLearn from the pros\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ciframe width=\"1920\" height=\"958\" src=\"https://www.youtube.com/embed/IFmPuM83dZI\" title=\"How to Start a Clothing Line From Scratch | A Step-by-Step Guide\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003cp\u003eSarah’s experience spans design, production, education, and physical retail. In 2016, she was a contender on \u003cem\u003eProject Runway\u003c/em\u003e’s 15th season.\u003c/p\u003e\n\u003cp\u003eSince that moment of fame, Sarah has launched her own clothing line and ecommerce store, won multiple awards, and appeared in several publications and retailer shops. Tap into the secrets to her success with these steps to developing your own clothing brand.\u003c/p\u003e\n\u003ch3 id=\"1\"\u003e1. Develop your fashion design skills\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"A framed fashion illustration print sits on a ledge next to a plant\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-clothing-line-sarah-donofrio-6_aab341f7-73b1-4e0d-b84c-41797db7036b.jpg?v=1693935803\" data-mce-fragment=\"1\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-clothing-line-sarah-donofrio-6_aab341f7-73b1-4e0d-b84c-41797db7036b.jpg?v=1693935803\"\u003e\n\u003cfigcaption\u003eA distinctive style can help differentiate your clothing brand in a crowded market. \u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSelf-taught designers like Vivienne Westwood and Dapper Dan show it’s possible to thrive in fashion, no matter your background. In the internet age, the basics of tailoring can be learned simply by watching a YouTube video.\u003c/p\u003e\n\u003cp\u003eWhile it’s possible to skip school and launch your own clothing line, formal education, \u003ca href=\"/blog/195016905-lifelong-learning-for-entrepreneurs\"\u003ewhether in a classroom or online\u003c/a\u003e, has its merits. You get to learn the latest industry standards, access resources and equipment, make contacts, and receive feedback from pros.\u003c/p\u003e\n\u003cp\u003eSarah learned basic skills in a classroom, but found much of her fashion education was gained on the job, working in corporate retail.\u003c/p\u003e\n\u003cp\u003e“I wanted to work for myself,” she says, “But I felt that it was important to get experience.”\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eIt took me a long time to be confident enough that I could fill a store with my clothing.\u003c/p\u003e\n\u003cfooter\u003e\u003ccite\u003eSarah Donofrio, fashion designer and entrepreneur\u003c/cite\u003e\u003c/footer\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eSarah is an advocate for spending a few years learning the ropes from other brands and designers.\u003c/p\u003e\n\u003cp\u003e“It took me a long time to be confident enough that I could fill a store with my clothing,” she says. “I think that I needed the time to grow and to get advice and experience.”\u003c/p\u003e\n\u003cp\u003eMany institutions offer fashion design and small business programs in varying formats. Schools like \u003ca href=\"http://www.newschool.edu/parsons/\"\u003eParsons\u003c/a\u003e in New York and \u003ca href=\"http://www.arts.ac.uk/csm/\"\u003eCentral Saint Martins\u003c/a\u003e in London are world renowned for their fashion programs.\u003c/p\u003e\n\u003cp\u003eThere are also a growing number of online courses for fashion industry hopefuls. Check local community colleges for virtual or part-time formats, or consider sites like \u003ca href=\"https://www.masterclass.com/classes/marc-jacobs-teaches-fashion-design\" rel=\"nofollow\" target=\"_blank\"\u003eMasterClass\u003c/a\u003e and \u003ca href=\"https://makersrow.com/academy\" rel=\"nofollow\" target=\"_blank\"\u003eMaker’s Row Academy\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Create a clothing business plan\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-fashion-business.jpg?v=1693935871\" alt=\"A woman sits at a desk thinking in front of a laptop. A garment rack sits to the right\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eTo appeal to investors, your clothing line may need a \u003ca href=\"/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e that outlines your target market, brand identity, and sales strategy. \u003cem\u003eRon Lach/Pexels\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eStarting a clothing line requires many of the same considerations as starting any business. How much does it cost to start? \u003ca href=\"/blog/business-financing\"\u003eWhen should you pursue capital\u003c/a\u003e for your startup? What outside help will you need to navigate legal, financial, production, and distribution aspects of the business? Where and how will you produce your products?\u003c/p\u003e\n\u003cp\u003eLet’s dig in.\u003c/p\u003e\n\u003ch4\u003eFashion brand business models\u003c/h4\u003e\n\u003cp\u003eFor those designing a clothing line from scratch, this is the point where you will decide what type of business you are looking to run. Getting clear on your business strategy will help you determine how much time, effort, and funding will be required upfront.\u003c/p\u003e\n\u003cp\u003eA few \u003ca href=\"/blog/business-model\"\u003ebusiness models\u003c/a\u003e to consider are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand production: \u003c/strong\u003eMake and sell your designs directly to customers \u003ca href=\"/start\"\u003ethrough your own website\u003c/a\u003e or at markets and pop-ups.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManufacturing partner: \u003c/strong\u003eCreate collections and produce pieces of clothing through a manufacturer, then sell your clothing line wholesale to other retailers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrint on demand: \u003c/strong\u003eDesign patterns or graphics to print on blank t-shirts and other clothing items using a \u003ca href=\"/blog/print-on-demand-companies\"\u003eprint-on-demand service\u003c/a\u003e, selling online through your own store.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eChoosing a business type and structure\u003c/h4\u003e\n\u003cp\u003eYour business plan is also where you’ll determine your business’s official structure. You may choose to operate as a \u003ca href=\"/blog/sole-proprietor\"\u003esole proprietorship\u003c/a\u003e, a \u003ca href=\"/blog/what-is-a-corporation\"\u003ecorporation\u003c/a\u003e, or something in between.\u003c/p\u003e\n\u003cp\u003eIf you decide to focus on \u003ca href=\"/blog/sustainable-business-practices\"\u003esustainable business practices\u003c/a\u003e and produce clothing ethically, you could also consider becoming a \u003ca href=\"/blog/what-is-b-corporation\"\u003eB Corp\u003c/a\u003e. This designation signifies to conscious consumers that your clothing business is committed to sustainability.\u003c/p\u003e\n\u003ch4\u003eWhat does it cost to start a clothing line?\u003c/h4\u003e\n\u003cp\u003eOnce you have a small business idea for your clothing line, you may be able to fund it yourself and bootstrap as you go. Designing and sewing made-to-order clothing on your own means you don’t have to carry a ton of inventory. However, you will need to invest upfront in equipment and large quantities of fabric to be cost-effective. Other major costs include \u003ca href=\"/shipping\"\u003eshipping fees\u003c/a\u003e and a marketing budget.\u003c/p\u003e\n\u003cp\u003eIf you plan to go all in and work with manufacturers on a production run, you’ll have high upfront costs to meet minimums. A solid business plan and costing exercise will help you determine how much funding you’ll need.\u003c/p\u003e\n\u003cp\u003e“In fashion, you’re not just costing fabric and buttons and labor,” says Sarah. “You’re costing shipping, you’re costing heating and rent.”\u003c/p\u003e\n\u003cp\u003eTo come up with startup capital, look to secure a \u003ca href=\"/blog/how-to-get-a-small-business-loan\"\u003ebusiness loan\u003c/a\u003e or \u003ca href=\"/blog/crowdfunding\"\u003ecrowdfund\u003c/a\u003e product runs. If it’s a truly zero-investment, online clothing business that you’re after, consider \u003ca href=\"/blog/dropshipping-clothing-suppliers\"\u003edropshipping clothing\u003c/a\u003e or running a \u003ca href=\"/blog/what-is-consignment\"\u003econsignment\u003c/a\u003e store.\u003c/p\u003e\n\u003ch4\u003eCreating a financial plan\u003c/h4\u003e\n\u003cp\u003eWhen investors or banks are looking at your business model, they’ll want to see a well-thought-out \u003ca href=\"/blog/financial-planning\"\u003efinancial plan\u003c/a\u003e. This part of your clothing line business plan should detail how you will set a budget, manage \u003ca href=\"/blog/cash-flow\"\u003ecash flow\u003c/a\u003e, and track expenses. It should also demonstrate a clear path to profitability.\u003c/p\u003e\n\u003cp\u003eWhen writing a plan for your own clothing business, try using a \u003ca href=\"/blog/business-plan-template\"\u003ebusiness plan template\u003c/a\u003e to guide you through the essential sections.\u003c/p\u003e\n\u003cdiv data-guide=\"businessplan\"\u003e\u003c/div\u003e\n\u003ch3 id=\"3\"\u003e3. Follow fashion trends\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/clothing-pattern-design.jpg?v=1693935951\" alt=\"A woman models a patterned dress shirt\" data-mce-fragment=\"1\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/clothing-pattern-design.jpg?v=1693935951\"\u003e\n\u003cfigcaption\u003eSarah keeps a close eye on trends but ultimately incorporates only those that make sense for her clothing brand. \u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThrough Sarah’s years of developing her brand, she’s learned that while watching trends is extremely important, it’s equally important to focus, hone your strengths, and be true to your own design sensibilities.\u003c/p\u003e\n\u003cp\u003e“The trick is finding what you’re good at and focusing on that,” she says.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eI’ve always had a really good trend intuition. But it’s all about translation.\u003c/p\u003e\n\u003cfooter\u003e\u003ccite\u003eSarah Donofrio\u003c/cite\u003e\u003c/footer\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eSarah’s product line has a year-over-year consistency; design choices in her pieces are unmistakably hers. But she is always watching trends. She says that the key is adapting those trends to your brand, personalizing them, and making them work for your customer.\u003c/p\u003e\n\u003cp\u003e“I’ve always had a really good trend intuition,” Sarah says. “But it’s all about translation.” Sarah worked on plus-size collections during her time in the corporate world and said that translating trends meant also considering the needs of the plus customer.\u003c/p\u003e\n\u003cp\u003eThough she sticks to her strengths, Sarah factors what’s happening in fashion—and in the world around her—into her development. “Take athleisure,” she says. “I don’t make tights, I don’t make sports bras, but this cool woven crop would look kind of awesome with tights, so that’s how I would incorporate the trend.”\u003c/p\u003e\n\u003cp\u003eTo get inspiration for your own idea, devour fashion publications, follow style influencers, and subscribe to fashion newsletters and podcasts to stay inspired and catch trends before they emerge.\u003c/p\u003e\n\u003cp\u003eIn the noisy world of fashion, consider finding \u003ca href=\"/blog/niche-markets\"\u003eniches\u003c/a\u003e or \u003ca href=\"/blog/market-demand\"\u003emeeting market demand\u003c/a\u003e, just like these founders did:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeanne Mai-ly Hilgart\u003c/strong\u003e launched vegan winter coat brand \u003ca href=\"/blog/119882245-the-vegan-who-shook-up-fashion\"\u003eVaute Couture\u003c/a\u003e after finding a disappointing lack of cruelty-free options on the market. (Update: While Vaute has since shuttered, Leanne’s new venture, \u003ca href=\"https://humanswelove.com/\" rel=\"nofollow\" target=\"_blank\"\u003eHumans We Love\u003c/a\u003e carries the same ethos.)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamille Newman \u003c/strong\u003e\u003ca href=\"/blog/206450377-shopify-capital-case-study\"\u003ethrew her hat in the plus sized fashion game\u003c/a\u003e with Body by Love (formerly Pop Up Plus).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMel Wells\u003c/strong\u003e launched a gender-neutral vintage-inspired \u003ca href=\"/blog/beefcake-swimwear-time\"\u003eswimwear line\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaryn Rodighiero\u003c/strong\u003e also joined the swimwear game but focused on \u003ca href=\"/blog/overdraft-kaikini-financial-struggle\"\u003ecustom suits\u003c/a\u003e, \u003ca href=\"/retail/assemble-to-order\"\u003emade to order\u003c/a\u003e to each customer’s exact specifications.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eHow a Crafter Scaled Her Eyewear Business\u003c/p\u003e\n\u003cp\u003eKerin Rose Gold started designing her own sunglasses before being spotted by top celebs. Now she employs other artists as she grows her brand, A-Morir.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/blog/a-morir\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"4\"\u003e4. Build a strong brand\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fashion-ig-2_87053761-2dff-4234-bfd6-7707ac6fef50.jpg?v=1693936153\" alt=\"A grid of Instagram photos for a fashion brand\" class=\"block block--bordered\" data-mce-fragment=\"1\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fashion-ig-2_87053761-2dff-4234-bfd6-7707ac6fef50.jpg?v=1693936153\"\u003e\n\u003cfigcaption\u003eA recognizable \u003ca href=\"/blog/how-to-diy-a-visual-brand\"\u003ebrand identity\u003c/a\u003e is the consistent thread through Sarah’s social media accounts, her online store, and her clothing designs. \u003cem\u003eSarah Donofrio/Instagram\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYour brand extends far beyond a name or logo. \u003ca href=\"/blog/121012741-fashion-branding-secrets-from-industry-experts\"\u003eBuilding a strong fashion brand\u003c/a\u003e is an exercise in capturing your values, your mission, what you stand for, and your \u003ca href=\"/blog/brand-storytelling\"\u003estory\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eCreating brand guidelines will help inform all your business decisions, and dictate visual direction, \u003ca href=\"/blog/homepage-design\"\u003ewebsite design\u003c/a\u003e, and marketing campaigns. Your brand will even dictate what you look for in a retail partner or a new hire.\u003c/p\u003e\n\u003cp\u003eUse social media to build a lifestyle around your brand: share your inspiration and process, inject your own personality, tell your story, and be deliberate with every post.\u003c/p\u003e\n\u003cp\u003e“The key to social media is consistency,” says Sarah. “I think you have to post every day, but it also has to be interesting.” She mixes up her content with travel, inspiration, sneak peeks at works in progress, and even some interesting stats from her analytics dashboard.\u003c/p\u003e\n\u003ciframe width=\"1920\" height=\"958\" src=\"https://www.youtube.com/embed/5m9c06EO5AY\" title=\"How to Build a Profitable Clothing Brand on Shopify\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"5\"\u003e5. Design and develop your clothing line\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-clothing-line-sarah-1_3c7044d9-bd4f-4f47-a477-8f783758ba4b.jpg?v=1693936652\" alt=\"Fashion illustration featuring three models\" data-mce-fragment=\"1\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-clothing-line-sarah-1_3c7044d9-bd4f-4f47-a477-8f783758ba4b.jpg?v=1693936652\"\u003e\n\u003cfigcaption\u003eSarah designs all her clothing brand’s prints and pieces herself—and every design starts with a sketch. \u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSarah is an advocate of the sketchbook as one of the most important tools for a designer. “I take my sketchbook everywhere with me,” she says. “As I’m sketching away, every so often I’m like, ’Oh, this little drawing would translate really well into a repeat pattern.’”\u003c/p\u003e\n\u003cp\u003eAs a contender on \u003cem\u003eProject Runway\u003c/em\u003e, she wasn’t allowed to have her sketchbook with her, due to the rules of the competition. “That really threw me off my game,” she says.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-clothing-line-sarah-donofrio-drawing_b2e177e7-405f-4304-82c4-dd7214135a46.jpg?v=1693936691\" alt=\"A collage of fashion illustrations in watercolor from Sarah’s clothing brand\" class=\"block block--bordered\" data-mce-fragment=\"1\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-clothing-line-sarah-donofrio-drawing_b2e177e7-405f-4304-82c4-dd7214135a46.jpg?v=1693936691\"\u003e\n\u003cfigcaption\u003eIn building her own clothing line, Sarah has developed a distinctive illustrative style that resonates with her target market. \u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSarah’s tips for designing a clothing line:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlways be doodling. \u003c/strong\u003eA doodle is the first step toward a refined design. For Sarah, every idea starts on paper before being translated to Illustrator or another software tool. “I always use a mix of new technology and notebooks full of scribbles,” she says.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMake your own clothing samples by hand.\u003c/strong\u003e This way, you can enter a relationship with a manufacturer with a better understanding of what production might entail. You’re in a better position to negotiate on costs if you’re intimate with the production process.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus on being creative.\u003c/strong\u003e If production or other business tasks start to get in the way of development, it’s time to outsource.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"6\"\u003e6. Source fashion fabrics or design your own\u003c/h3\u003e\n\u003cp\u003eSarah says that fabric sourcing has a lot to do with who you know. Building a network in the industry can help you access contacts for fabric agents, wholesalers, and mills. When she lived in Toronto, she knew the local fabric market and used an agent to get access to fabrics from Japan.\u003c/p\u003e\n\u003cp\u003eBut even that route has pitfalls.\u003c/p\u003e\n\u003cp\u003e“In Canada, everyone’s using the same agent,” she says. “All of the local clothing lines are all using the same fabrics.”\u003c/p\u003e\n\u003cp\u003eWhen fabric from all over the world became easier to access online, Sarah began to find it difficult to source unique prints and materials, despite her contacts. Her solution: she began to design her own.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-clothing-line-sarah-donofrio-sleep-mask_3d019354-14c7-48bf-a916-fb04cc3078c7.jpg?v=1693936739\" alt=\"A woman wearing a sleeping mask holds up a patterned notebook\" data-mce-fragment=\"1\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-clothing-line-sarah-donofrio-sleep-mask_3d019354-14c7-48bf-a916-fb04cc3078c7.jpg?v=1693936739\"\u003e\n\u003cfigcaption\u003eSarah opted to make her own prints for her clothing brand after finding sameness among local fashion designers. \u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e“When I got out of fashion school in 2005, you couldn’t just go online and go to \u003ca href=\"/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\"\u003eAlibaba\u003c/a\u003e. Now, lots of people I know do that,” Sarah says. “That’s why I really got into honing my textile design skills.”\u003c/p\u003e\n\u003cp\u003eFor those just starting out, agents can be helpful, but Sarah suggests building \u003ca href=\"/blog/how-to-network\"\u003epersonal networks\u003c/a\u003e and joining communities of designers. Start meeting others in the industry at local incubators, meetup groups, online communities, and live fashion networking events.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e7. Set up production and manufacturing for your clothing line\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/clothing-production.jpg?v=1693936782\" alt=\"Clothing and fashion drafting patterns hang on a rack\" data-mce-fragment=\"1\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/clothing-production.jpg?v=1693936782\"\u003e\n\u003cfigcaption\u003eIn the clothing industry, there are many methods to bring your clothing line to life. That includes designing and sewing the pieces yourself. \u003cem\u003eKsenia Chernaya/Pexels\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIn the early days of your fashion business, you may not be producing volumes that warrant outside help, but as you scale, a manufacturing partner will let you free up time for other important tasks.\u003c/p\u003e\n\u003cp\u003eUnless you’re producing one-of-a-kind handmade items, manufacturing your designs can be accomplished in a number of ways:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade by hired staff or freelance sewers but still owned in-house (small studio)\u003c/li\u003e\n\u003cli\u003eSewn in your own commercial production facility (owned, shared, or rented)\u003c/li\u003e\n\u003cli\u003eOutsourced to a local factory where you still have some oversight (try \u003ca href=\"https://makersrow.com/\" rel=\"nofollow\" target=\"_blank\"\u003eMaker’s Row\u003c/a\u003e or \u003ca href=\"http://www.mfg.com/\"\u003eMFG\u003c/a\u003e)\u003c/li\u003e\n\u003cli\u003eProduced at an overseas factory (completely hands off)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eIn-house production\u003c/h4\u003e\n\u003cp\u003eAdrienne Butikofer of \u003ca href=\"https://okayok.ca/\" rel=\"nofollow\" target=\"_blank\"\u003eOKAYOK\u003c/a\u003e has kept her production in-house by bringing on staff as she scaled. She also outsources her dye runs to a factory. In Michigan, \u003ca href=\"/blog/detroit-founder-stories\"\u003eDetroit Denim\u003c/a\u003e produces clothing in its own manufacturing facility, where the founders are able to control the process—at scale.\u003c/p\u003e\n\u003cp\u003eIf you’re starting out from your home, be sure your studio is set up to accommodate flow from one machine to the next, has ample storage, considers ergonomics, and is an inspiring space where you’ll be motivated to spend time. If you need more room, seek out co-working spaces, incubators, and shared studios.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-clothing-line-sarah-donofrio-1_ca28f3dd-0882-4ac7-a24a-69f466554e0e.jpg?v=1693936816\" alt=\"A side by side panel of the same model wearing two different looks in Sarah’s clothing brand\" data-mce-fragment=\"1\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-clothing-line-sarah-donofrio-1_ca28f3dd-0882-4ac7-a24a-69f466554e0e.jpg?v=1693936816\"\u003e\n\u003cfigcaption\u003eSarah’s clothing brand was built on her developing small collections in-house to test her designs. \u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eWorking with clothing manufacturers\u003c/h4\u003e\n\u003cp\u003eIn the beginning, Sarah’s line was produced primarily by her own hands, but she began outsourcing some elements to local sewers as she grew. Now, she’s working with factories and taking back her time to focus on building her brand, developing new collections, and expanding her \u003ca href=\"/blog/wholesale-marketplace\"\u003ewholesale channel\u003c/a\u003e.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eObviously American-made comes with a higher price point, but it’s worth it to me.\u003c/p\u003e\n\u003cfooter\u003e\u003ccite\u003eSarah Donofrio\u003c/cite\u003e\u003c/footer\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eSarah feels that her customer cares about local and ethical production—enough to pay extra for it.\u003c/p\u003e\n\u003cp\u003e“Obviously, American-made comes with a higher price point, but it’s worth it to me,” she says. “I think transparency is a big plus.”\u003c/p\u003e\n\u003cp\u003eSarah’s experience working in the corporate world taught her not to put all of her eggs in one basket, when it comes to working with manufacturers. She weighs the strengths and weaknesses of each factory and collects her findings in her own database.\u003c/p\u003e\n\u003cp\u003e“Big companies use different factories for different things,” she says. “Maybe there’s a factory that does knitwear better or one that does pants better.”\u003c/p\u003e\n\u003cp\u003eUltimately, how you choose to tackle production and \u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003echoose a manufacturing partner\u003c/a\u003e comes down to a few questions:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow large are your runs?\u003c/li\u003e\n\u003cli\u003eIs “made locally” important to you?\u003c/li\u003e\n\u003cli\u003eAre you more concerned with ensuring ethical manufacturing or finding the lowest cost?\u003c/li\u003e\n\u003cli\u003eHow hands-on do you want to be in the production?\u003c/li\u003e\n\u003cli\u003eDo you plan to scale?\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eQuality control\u003c/h4\u003e\n\u003cp\u003eFor Sarah, closely monitoring the production process was key. When vetting local factories, she believes it’s important to visit each one to get a feel for their practices. She initially requests samples from the factories to inspect their craftsmanship. As you work with a factory, spot-checking the work and carefully examining pieces when they arrive and before they ship will help reduce returns and keep your reputation for quality intact.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eGarments for good\u003c/p\u003e\n\u003cp\u003eMeet 26 sustainable clothing brands making a difference through ethical manufacturing, recycled materials, and fair trade practices.\u003c/p\u003e\n\u003ca href=\"/blog/sustainable-clothing-brands\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eRead more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"8\"\u003e8. Build pricing and inventory strategies for your clothing business\u003c/h3\u003e\n\u003cp\u003eOn the less creative side of running a clothing business, you’ll need to establish some strategies to help keep your back office in order. This includes setting \u003ca href=\"/blog/pricing-strategies\"\u003epricing strategies\u003c/a\u003e and \u003ca href=\"/retail/inventory-management\"\u003einventory management\u003c/a\u003e practices.\u003c/p\u003e\n\u003ch4\u003ePricing your clothing line\u003c/h4\u003e\n\u003cp\u003ePricing your clothing items involves the same exercise as pricing any item for sale. You’ll need to consider costs (fixed and variable) to produce, market, and ship the product, as well as any overhead for running the business. Look also to the market to see what consumers are willing to pay for a brand like yours. \u003ca href=\"/blog/competitive-analysis\"\u003eCompetitive research\u003c/a\u003e will help you establish a pricing strategy that is in line with the market.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eChoose the right price\u003c/p\u003e\n\u003cp\u003eDetermine your markups and profit margin to set the perfect price and increase your bottom line with our product pricing calculator.\u003c/p\u003e\n\u003ca href=\"/first-sale/product-pricing-calculator?utm_campaign=First_Day_to_First_Sale\u0026amp;utm_source=blog\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch4\u003eInventory for clothing businesses\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/blog/inventory-forecasting\"\u003eManaging inventory\u003c/a\u003e is a delicate process for any business. Clothing won’t spoil like perishable products, but trends move quickly. Work with your data to understand what’s selling and what isn’t, and tweak your production and design cycles accordingly. This way, you won’t end up sitting on unsellable stock.\u003c/p\u003e\n\u003cp\u003eIf you ship your own orders, establish an inventory system that keeps clothing protected from sunlight and moisture, and organized in a way that makes it easy to find.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e9. Plan your collections around fashion seasons\u003c/h3\u003e\n\u003cp\u003eThe fashion industry operates on a seasonal cycle (fall/winter and spring/summer), and working backward from each season means that development of a collection can start a year or more out.\u003c/p\u003e\n\u003cp\u003e“In corporate, we were developing two years in advance,” Sarah says. “Big corporations tend to design faster, so they’re doing a lot of trend research.”\u003c/p\u003e\n\u003cp\u003eWithout the big team and resources, though, independent designers like Sarah are working closer to delivery dates.\u003c/p\u003e\n\u003cp\u003eYour design and development period and delivery dates depend on your customer and your \u003ca href=\"/blog/product-launch\"\u003elaunch strategy\u003c/a\u003e, Sarah says. She suggests that you have your collection ready for the next season at least six to eight months in advance. If you’re selling wholesale, buyers will need to see your collection a month before Fashion Week.\u003c/p\u003e\n\u003cp\u003eWork backward from your delivery date to establish your design and production timelines. Add dates of important global fashion events, like New York Fashion Week, to your calendar to help set goals.\u003c/p\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/Cs4GPI2v6J4/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/p/Cs4GPI2v6J4/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/p/Cs4GPI2v6J4/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\"\u003eA post shared by Sarah Donofrio (@sarah_donofrio_world)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003ch4\u003eEvergreen fashion collections\u003c/h4\u003e\n\u003cp\u003eSeasonality doesn’t have to dictate all of your collections, however.\u003c/p\u003e\n\u003cp\u003e“It’s always such a shame when I design a beautiful print and I think, ’I only have this for one season. I only have a six-month window,’” says Sarah.\u003c/p\u003e\n\u003cp\u003eTherefore, she’s inspired to work toward prints that work regardless of season.\u003c/p\u003e\n\u003cp\u003eWhile product development is a constant concern for fashion brands, signature or core bestselling pieces may stay in your collection for years. This is true for basics brands that focus on, say, “the perfect cotton tee,” a classic that occasionally gets a color update. \u003ca href=\"/blog/overdraft-kotn-founder\"\u003eKOTN\u003c/a\u003e’s brand is built around well made, sustainable basics with core tees selling alongside seasonal releases.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e10. Pitch your clothing line to fashion retailers\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fashion-business-plan.jpg?v=1693937046\" alt=\"A woman types on a laptop while sitting at a desk\" data-mce-fragment=\"1\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fashion-business-plan.jpg?v=1693937046\"\u003e\n\u003cp\u003e\u003ca href=\"/blog/wholesale-marketplace\"\u003eWholesale\u003c/a\u003e played a huge part in the growth of Sarah’s brand in the beginning. After navigating other sales channels like her own retail store, she’s returned to a wholesale strategy.\u003c/p\u003e\n\u003cp\u003eIn fashion, there are two main ways to sell your clothing line through other retailers:\u003c/p\u003e\n\u003ch4\u003eConsignment\u003c/h4\u003e\n\u003cp\u003eThis is a win-win for everyone, as it gives your line a chance to get exposure in a store with no risk to the retailer. The downside is that you only get paid when an item sells.\u003c/p\u003e\n\u003ch4\u003eWholesale\u003c/h4\u003e\n\u003cp\u003eThis refers to retailers buying a set number of pieces upfront at a wholesale price (less than your retail price). This option is riskier for the retailer, so you may have to prove yourself through consignment first.\u003c/p\u003e\n\u003cp\u003e“It’s a lot easier for stores to take your whole collection on consignment, as opposed to just one or two pieces,” says Sarah, “because they have nothing to lose.”\u003c/p\u003e\n\u003cp\u003eApproaching buyers is a daunting experience, and Sarah has worked on both sides of the transaction. Her experience looking through the buyer’s lens helped her stand out when she was pitching her own line.\u003c/p\u003e\n\u003cp\u003eBe prepared, Sarah urges. “The first time I pitched my line, I asked myself, ’What are buyers going to ask me?’” she says. “You can’t just have pretty clothes. You have to know every detail.”\u003c/p\u003e\n\u003cp\u003eHitting the pavement was a strategy that worked for Sarah when she was starting out. While she advocates for face time, Sarah doesn’t recommend an ambush. Start slow, she says. Introduce yourself with a card or a catalog and try to book time to meet later.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e11. Build an online clothing store\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fashion-ecommerce.png?v=1693937093\" alt=\"A webpage on a fashion merchant’s ecommerce site\" data-mce-fragment=\"1\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fashion-ecommerce.png?v=1693937093\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eA professional \u003ca href=\"/online\"\u003eonline store\u003c/a\u003e serves two main purposes:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eIt’s a way to sell directly to your potential customers.\u003c/li\u003e\n\u003cli\u003eIt’s a living, breathing look book to share with buyers and media.\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch4\u003eSetting up your online store\u003c/h4\u003e\n\u003cp\u003eAn ecommerce platform like Shopify is simple to use, even if you don’t have graphic design or coding skills. First, choose a \u003ca href=\"https://themes.shopify.com\"\u003eShopify theme\u003c/a\u003e that suits your brand and prioritizes images. Then, customize the theme by adding your logo, colors, and any other design elements.\u003c/p\u003e\n\u003cp\u003eTry themes designed for fashion brands like \u003ca href=\"https://themes.shopify.com/themes/colorblock/styles/default\"\u003eColorblock\u003c/a\u003e, \u003ca href=\"https://themes.shopify.com/themes/broadcast/styles/modern?itcat=blog\u0026amp;itterm=206934729\"\u003eBroadcast\u003c/a\u003e, or \u003ca href=\"https://themes.shopify.com/themes/pipeline/styles/bright\"\u003ePipeline\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTo provide the best shopping experience, your product pages need to capture details like fit, feel, and draping. Add the right elements by using \u003ca href=\"/blog/206072649-shopify-apps-for-fashion\"\u003eclothing store apps\u003c/a\u003e from the Shopify App Store, designed specifically to help fashion brands.\u003c/p\u003e\n\u003cp\u003eTry these popular fashion store apps:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/kiwi-sizing?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=206934729\"\u003eKiwi Size Chart \u0026amp; Recommender\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/xo-gallery\"\u003eXO Gallery\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/loox\"\u003eLoox Product Reviews \u0026amp; Photos\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eConsider making your store accessible on other online sales channels, such as on \u003ca href=\"/facebook-instagram\"\u003eInstagram and Facebook\u003c/a\u003e. Integrating your store with marketplaces like \u003ca href=\"/blog/sell-on-etsy\"\u003eEtsy\u003c/a\u003e is another worthwhile way to reach more customers.\u003c/p\u003e\n\u003cdiv data-related-article-block=\"true\"\u003e\u003c/div\u003e\n\u003ch4\u003eCritical pages for your online clothing store\u003c/h4\u003e\n\u003cp\u003eEvery website needs a few standard pages that customers expect to find. These include an \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eAbout page\u003c/a\u003e, Contact page, collection pages, \u003ca href=\"/blog/product-page\"\u003eproduct pages\u003c/a\u003e, and an FAQ. Because brand is so important for a clothing business, focus on the pages that help visitors understand what you’re about.\u003c/p\u003e\n\u003cp\u003eYour clothing brand’s aesthetic and values should be clear from the get-go, starting with your home page. And a dedicated About page can help potential customers create a connection with you and your brand.\u003c/p\u003e\n\u003cimg alt=\"Sarah Donofrio’s brand story on the designer’s website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-page-fashion-designer_e082371d-2755-41d5-96d2-473b7249054f.png?v=1693937218\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003ch4\u003ePhotography for clothing brands\u003c/h4\u003e\n\u003cp\u003eThe right theme helps photos pop, so make sure you invest in \u003ca href=\"/blog/clothing-photography\"\u003eprofessional photo shoots\u003c/a\u003e. For a smaller budget, a simple lighting kit, a decent camera (the latest smartphones work well), and some tricks of the trade can help you produce professional-looking DIY shots. Be sure to capture details: fabric texture, trims, and closures.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-clothing-line-sarah-donofrio-5.jpg?v=1693937284\" alt=\"A model poses for a fashion lifestyle photo shoot\" data-mce-fragment=\"1\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-clothing-line-sarah-donofrio-5.jpg?v=1693937284\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eA lifestyle shoot produces content for other pages on your site as well as marketing campaigns, a press kit, and lookbook. Show your clothing on a model to demonstrate drape and tips to help your customers style the piece.\u003c/p\u003e\n\u003cdiv data-guide=\"photography\"\u003e\u003c/div\u003e\n\u003ch3 id=\"12\"\u003e12. Market your clothing business online\u003c/h3\u003e\n\u003cp\u003eMarketing and driving sales remain the single most reported challenge for online brands, regardless of industry. As fashion is a saturated market, developing a solid brand with a \u003ca href=\"/blog/unique-value-proposition\"\u003eunique value proposition\u003c/a\u003e will help you focus your efforts on your ideal customer rather than throwing money away.\u003c/p\u003e\n\u003cp\u003eIn the beginning, your budget will be small, but there are still ways to grab attention with creative and organic ideas:\u003c/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvest in \u003c/strong\u003e\u003ca href=\"/blog/digital-marketing\"\u003e\u003cstrong\u003econtent marketing\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Use optimized video or keyword-targeted blog posts to drive traffic to your site.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/email-marketing\"\u003e\u003cstrong\u003eBuild an email list\u003c/strong\u003e\u003c/a\u003e even before you launch. Tease your upcoming clothing collection on social media and incentivize sign-ups with exclusive deals.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLend your clothing to other businesses\u003c/strong\u003e for photo shoots (example: beauty brands) to get shoutouts and exposure.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTry \u003c/strong\u003e\u003ca href=\"/blog/influencer-marketing\"\u003e\u003cstrong\u003einfluencer marketing\u003c/strong\u003e\u003c/a\u003e by finding emerging Instagram or TikTok stars to hype your brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSet up a \u003c/strong\u003e\u003ca href=\"/blog/loyalty-program\"\u003e\u003cstrong\u003eloyalty program\u003c/strong\u003e\u003c/a\u003e or referral perks to engage your loyal customers in spreading the word.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFind collaborations.\u003c/strong\u003e You can collaborate with complementary brands to launch a collection, pop-up, or co-promotion.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLearn search engine optimization (SEO).\u003c/strong\u003e Honing your \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eSEO\u003c/a\u003e skills can help you drive traffic to your online clothing store through search.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTry \u003c/strong\u003e\u003ca href=\"/blog/social-media-marketing-strategy\"\u003e\u003cstrong\u003esocial media advertising\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e This can include \u003ca href=\"/blog/paid-advertising\"\u003epaid ads\u003c/a\u003e, promoted posts with creators, and even organic content with viral potential.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/ul\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/reel/CugEn63rS8T/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/reel/CugEn63rS8T/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/CugEn63rS8T/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\"\u003eA post shared by TAH (@tahbags___)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003ch3 id=\"13\"\u003e13. Open a retail store, launch a pop-up, or sell at markets\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fashion-retail.jpg?v=1693937450\" alt=\"A woman peruses a clothing rack in a design studio\" data-mce-fragment=\"1\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fashion-retail.jpg?v=1693937450\"\u003e\n\u003cfigcaption\u003eAs a fashion designer, you may need to pitch your clothing line to retail buyers. \u003cem\u003ePexels\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIt took Sarah 11 years to be in a position to seriously consider opening her own retail boutique. Throughout the evolution of her brand, she used \u003ca href=\"/retail/craft-shows-and-maker-markets-nailing-the-in-person-selling-experience\"\u003elocal markets\u003c/a\u003e to gain more insight into her customers, test her merchandising, get exposure, and build relationships in the industry.\u003c/p\u003e\n\u003cp\u003eAfter her move to Portland, Oregan, she took her retail experiment to the next level with a three-month pop-up before opening a permanent retail location.\u003c/p\u003e\n\u003cp\u003e“I was always afraid of opening my own store because of the overhead, especially in Toronto,” says Sarah. “It just wasn’t attainable.”\u003c/p\u003e\n\u003cp\u003eThrough the process, she learned that she could use more hands. She hired a fashion design student to help in the store.\u003c/p\u003e\n\u003cp\u003e“When you have a retail store and a clothing label, as a lot of entrepreneurs do, you just have to learn how to allocate things,” she says. “It’s taken me a long time to learn that, but what I’m paying her to work in the store, my time is worth so much more.”\u003c/p\u003e\n\u003ch4\u003eTemporary retail space for your clothing business\u003c/h4\u003e\n\u003cp\u003eOpening a physical store doesn’t mean signing a 10-year lease. You can dabble in in-person selling in more affordable and non-committal ways:\u003c/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eSubleasing retail space to host a temporary \u003ca href=\"/blog/pop-up-shop\"\u003epop-up shop\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eA mini experience on a shelf or in a section of a retailer’s space\u003c/li\u003e\n\u003cli\u003eApplying for booth space at \u003ca href=\"/retail/craft-shows-and-maker-markets-nailing-the-in-person-selling-experience\"\u003ecraft shows\u003c/a\u003e or fashion markets\u003c/li\u003e\n\u003cli\u003eVendor booths at events like music festivals\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/ul\u003e\n\u003c/ul\u003e\n\u003cp\u003eSarah has since closed her retail location.\u003c/p\u003e\n\u003cp\u003e“I did not like running it,” she says.\u003c/p\u003e\n\u003cp\u003eThe store took her away from the aspect of the business that she loved—designing. She still sells direct to customers via the website but has switched much of the brand’s focus to wholesale.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eStart selling in-person with Shopify POS\u003c/p\u003e\n\u003cp\u003eShopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmers markets, pop-up events and meetups, craft fairs, and anywhere in between.\u003c/p\u003e\n\u003ca href=\"/pos?itcat=coreblog\u0026amp;itterm=shopify-pos-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"14\"\u003e14. Learn from the pros\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"A woman does design work at a desk\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fashion-drafting.jpg?v=1693937533\" data-mce-fragment=\"1\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fashion-drafting.jpg?v=1693937533\"\u003e\n\u003cfigcaption\u003eThe fashion industry is a fast-paced space, with market trends changing by the minute. Look to the other clothing industry leaders for best practices in launching a successful fashion brand. \u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSarah’s experience as a contestant on \u003cem\u003eProject Runway\u003c/em\u003e taught her many important lessons about herself and her industry.\u003c/p\u003e\n\u003cp\u003eWhile she understands that being reactive in fashion is an asset, Sarah knows she thrives when she has more wiggle room. Because of her development background, she was amazed at the work her fellow competitors could do in a short amount of time.\u003c/p\u003e\n\u003cp\u003e“For me, it was not a realistic pace at all,” she says. “It’s a shame that my best work wasn’t on national television.”\u003c/p\u003e\n\u003cp\u003eShe also faced one of the scariest things any artist has to face: the haters. She was eliminated in the fourth episode when her swimwear didn’t resonate with the judges.\u003c/p\u003e\n\u003cp\u003eThe lesson: Your target audience is not everyone.\u003c/p\u003e\n\u003cp\u003eBut she was also surprised to see many supportive messages from new fans she amassed during the show’s run.\u003c/p\u003e\n\u003cp\u003e“The show taught me that everything comes down to taste,” she says. “There’s always someone who will like your stuff.”\u003c/p\u003e\n\u003ch2\u003eDesign your own clothing line\u003c/h2\u003e\n\u003cp\u003eAs you launch your own fashion brand and enter the competitive fashion industry, remember to focus on what makes your ideas unique, as well as what your target customers want. Success as a fashion brand relies on a solid business model, a design perspective, and a keen sense of consumer and market trends.\u003c/p\u003e\n\u003cp\u003eSarah’s business is thriving because she pursued her dream and let every misstep guide her next pivot. Sometimes, those pivots were risks, but were also her path to growth.\u003c/p\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\"/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eHow to start a clothing brand FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the first thing I need to do to start my own clothing line?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe start of any successful business is having a great idea. As you embark on your journey to start your own clothing line, hone in on your niche idea and audience, and spend time in the brand-building phase. These exercises will help you move to the next steps in the process of building your clothing brand.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo I need a license to start a clothing brand?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou may need a few different licenses to legitimately start a clothing line. Requirements vary based on your location, but common licenses include a permit to sell and collect tax and an apparel registration certification. You might also consider filing to become an \u003ca href=\"/blog/start-an-llc\"\u003eLLC\u003c/a\u003e or S corp, getting business insurance, and adding any licenses for brick-and-mortar if you plan to sell your clothing line in person.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does it cost to start a small clothing business from home?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eStarting a fashion brand may require some upfront investment, depending on the type of clothing business you start. Specific costs vary, but expenses to start a clothing line include fabric and other materials, labor, shipping, heating, rent, equipment, and various other production costs.\u003c/p\u003e\n\u003cp\u003eYou also need to factor ongoing costs for things like payment processing, your online store, and online marketing and advertising. Expect to spend a few thousand dollars upfront if you are creating a clothing line from scratch and making or manufacturing your own clothing designs. A print-on-demand clothing brand, however, will have much lower startup costs.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eAre clothing businesses typically profitable?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eClothing businesses can be profitable, but success varies widely depending on factors like market positioning, operational efficiency, and brand strength. Many struggle due to high competition, changing consumer preferences, and inventory management challenges. However, well-run clothing businesses with strong brand identity and effective marketing can achieve profitability, particularly in niche or luxury markets.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I name my clothing brand?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e\u003ca href=\"/blog/how-to-come-up-with-a-brand-name\"\u003eComing up with a brand name\u003c/a\u003e for your clothing line can be challenging but there are a few things to keep in mind. Try to make it something that is representative of your brand identity and will resonate with your target market. Sarah Donofrio used her own name when she launched her clothing brand. If your brand story is close to your personal story, this may be a good option for your clothing line. Shopify has a free AI \u003ca href=\"/ca/tools/business-name-generator\"\u003ebusiness name generator\u003c/a\u003e you can use to get the ideas flowing.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan I put my own label on wholesale clothing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can put your own label on wholesale clothing as long as it doesn’t conflict with the wholesaler’s policies. This practice is called \u003ca href=\"/blog/white-label\"\u003ewhite labeling\u003c/a\u003e. In this model, you purchase wholesale clothing from a supplier, add your branded tags, and then resell directly to your customers through your clothing business’s online store under your own brand name.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Building a clothing business takes equal amounts of strategy and creativity. Learn from a Project Runway alum how to identify customers and hone your style.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20start_20a_20clothing_20brand.png?v=1693935729\" alt=\"Two fashion tops float on a gradient pink background\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20start_20a_20clothing_20brand.png?v=1693935729\" data-mce-selected=\"1\"\u003eBuilding a clothing business takes equal amounts of strategy and creativity. Learn from a Project Runway alum how to identify customers and hone your style.","seo":{"__typename":"SEO","title":"How To Start a Clothing Business in 14 Steps (2025)","description":"Building a clothing business takes equal amounts of strategy and creativity. Learn from a Project Runway alum how to identify customers and hone your style."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/206934729-how-to-start-a-clothing-line\",\"en-GB\":\"https://www.shopify.com/uk/blog/206934729-how-to-start-a-clothing-line\",\"en-AU\":\"https://www.shopify.com/au/blog/206934729-how-to-start-a-clothing-line\",\"en-ID\":\"https://www.shopify.com/id/blog/206934729-how-to-start-a-clothing-line\",\"en-NZ\":\"https://www.shopify.com/nz/blog/206934729-how-to-start-a-clothing-line\",\"en-ZA\":\"https://www.shopify.com/za/blog/206934729-how-to-start-a-clothing-line\",\"en-NG\":\"https://www.shopify.com/ng/blog/206934729-how-to-start-a-clothing-line\",\"en-PH\":\"https://www.shopify.com/ph/blog/206934729-how-to-start-a-clothing-line\",\"en-SG\":\"https://www.shopify.com/sg/blog/206934729-how-to-start-a-clothing-line\",\"en-HK\":\"https://www.shopify.com/hk/blog/206934729-how-to-start-a-clothing-line\",\"en-IE\":\"https://www.shopify.com/ie/blog/206934729-how-to-start-a-clothing-line\",\"en-MY\":\"https://www.shopify.com/my/blog/206934729-how-to-start-a-clothing-line\",\"pt\":\"https://www.shopify.com/br/blog/criar-marca-roupa\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/how-to-start-a-clothing-line\",\"ja-JP\":\"https://www.shopify.com/jp/blog/how-to-start-a-clothing-line\",\"de\":\"https://www.shopify.com/de/blog/modelabel-gruenden\",\"es\":\"https://www.shopify.com/es/blog/como-comenzar-una-linea-de-moda\",\"fr\":\"https://www.shopify.com/fr/blog/creer-sa-marque-de-vetements\",\"it\":\"https://www.shopify.com/it/blog/vendere-vestiti-online\",\"nl\":\"https://www.shopify.com/nl/blog/eigen-kleding-webshop-beginnen\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Founder’s Zodiac- Lifelong Learning Resources for Every Entrepreneur Type\",\"url\":\"blog/entrepreneur-resources\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How to Start a Clothing Business, from T-Shirts to High Fashion\",\"url\":\"blog/clothing-business\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Sell Food Online (Step-by-Step Business Guide)\",\"url\":\"blog/213396233-how-to-start-a-food-business\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"5 Steps for Converting Real-Time Audience Insights Into High-Demand Merchandise\",\"url\":\"blog/converting-real-time-audience-insights-into-high-demand-merchandise\"},{\"title\":\"10 Small Business Trends To Watch (New Research)\",\"url\":\"blog/small-business-trends\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png?v=1730131919","imageAltText":"Two fashion tops float on a gradient pink background","modifiedAt":"Nov 22, 2024","modifiedAtRaw":"2024-11-22T06:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/383788908578","handle":"shopify-themes","title":"25 Best Shopify Themes in 2025","publishedAt":"2024-11-22T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best_20shopify_20themes_3f1368fd-cdfc-43bd-b7b9-afca0723e5a4.png?v=1729517889","altText":"Three browser windows showing demos of best shopify ecommerce theme designs","width":1848,"height":782},"tags":["Sell Online"],"contentHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/header_477e847a-8b0a-4c00-95dc-f1c0c08fa79d.png?v=1732310406\" alt=\"\" style=\"float: none;\"\u003e\n\u003cp\u003eWhen building a business, every branding decision matters, from the tone of your messaging to your brand’s color palette.\u003c/p\u003e\n\u003cp\u003eOnline store owners are challenged with creating a website to express all those visual elements. This means translating your style guide into \u003ca href=\"/blog/product-page\"\u003eproduct pages\u003c/a\u003e, sales banners, and \u003ca href=\"/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\"\u003eCTA buttons\u003c/a\u003e. Luckily, Shopify ecommerce themes are designed to make the process easy.\u003c/p\u003e\n\u003cp\u003eShopify themes let you create a branded online store, without the need for custom code. Drag and drop website blocks, tweak colors, and upload fonts to match your style. Ahead, explore what the \u003ca href=\"https://themes.shopify.com/\"\u003eShopify Theme Store\u003c/a\u003e has to offer, including the best Shopify themes for every type of business.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#111\"\u003eWhat is an ecommerce theme?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#222\"\u003eInside Shopify’s Theme Store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#333\"\u003e25 best Shopify themes for your ecommerce store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#444\"\u003eShopify theme features: What’s included?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#555\"\u003eHow to choose an ecommerce theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#666\"\u003eBest Shopify themes FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ciframe width=\"642\" height=\"361\" src=\"https://www.youtube.com/embed/HWzKhLbXR7c\" title=\"The Best Shopify Themes for Your Online Store\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"111\"\u003eWhat is an ecommerce theme?\u003c/h2\u003e\n\u003cp\u003eAn ecommerce theme is a website template that controls the organization, features, and style of an online store. Themes allow anyone to build an online store with little to no coding. Ecommerce themes have styles and layouts that can be customized with brand colors, copy, and other design elements. Most themes are compatible with specific \u003ca href=\"/blog/best-ecommerce-platforms\"\u003eecommerce platforms\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eWhat are Shopify themes?\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://themes.shopify.com/themes\"\u003eShopify themes\u003c/a\u003e are built for stores powered by Shopify. Each Shopify theme is designed to put your brand in the best light, enable visual storytelling, showcase featured products, and take advantage of Shopify’s built-in features.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFast. Reliable. With the world’s best-converting checkout.\u003c/p\u003e\n\u003cp\u003eShopify themes are fully flexible and regularly updated with the latest features. Choose the right theme for your business then customize it to match your brand.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://themes.shopify.com/\" target=\"_blank\"\u003eBrowse themes\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"222\"\u003eInside Shopify’s Theme Store\u003c/h2\u003e\n\u003cp\u003eThe \u003ca href=\"https://themes.shopify.com/themes\"\u003eShopify Theme Store\u003c/a\u003e contains a library of website templates for Shopify-powered stores. It features more than 220 fully customizable and mobile-responsive themes, all optimized for \u003ca href=\"/blog/how-to-sell-online\"\u003eselling online\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eEach theme offers a variety of selling features, including customer review sections, collection and category pages, email pop-ups, and quick-buy options. Themes for every industry and budget can be sorted by price and popularity.\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/previewsofshopifystorethemes.gif?v=1732310407\" alt=\"Previews of all 224 Shopify store themes are scrolled through.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003ch3\u003eFree themes\u003c/h3\u003e\n\u003cp\u003eMany of the Shopify Theme Store’s most popular themes are \u003ca href=\"https://themes.shopify.com/collections/free-themes?\"\u003efree to use\u003c/a\u003e. All you need is a \u003ca href=\"/pricing\"\u003eShopify Plan\u003c/a\u003e to install a free theme and start selling. Free themes built by Shopify offer many of the same features and functionality as premium themes.\u003c/p\u003e\n\u003cp\u003eEvery free theme is \u003ca href=\"/blog/responsive-web-design\"\u003eresponsive\u003c/a\u003e and designed to support sellers across industries, from apparel to home goods.\u003c/p\u003e\n\u003ch3\u003eThemes built by trusted app partners\u003c/h3\u003e\n\u003cp\u003ePremium third-party themes built by vetted Shopify Partners offer a range of customization options to give you more control over your store. Many premium themes support features like animations, infinite scroll, and large product catalogs.\u003c/p\u003e\n\u003cp\u003eIf you’re a new ecommerce business owner, a free Shopify theme is a great start. If you need advanced capabilities, upgrade to a premium theme built by Shopify Partners.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://themes.shopify.com/themes\"\u003eBrowse themes by industry or collection\u003c/a\u003e to find those with the features your business needs.\u003c/p\u003e\n\u003ch2 id=\"333\"\u003e25 best Shopify themes for your ecommerce store\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eBest free Shopify themes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eMost popular Shopify themes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eBest fashion Shopify themes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eBest jewelry Shopify themes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eBest dropshipping Shopify themes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eBest home goods Shopify themes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eBest beauty Shopify themes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eBest food and drink Shopify themes\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe best Shopify themes are ones that meet the needs of your business. That’s different for everyone. To help you narrow your choice, explore a roundup of popular free and premium Shopify themes offering unique features for all types of businesses.\u003c/p\u003e\n\u003ch3 id=\"1\"\u003eBest free Shopify themes\u003c/h3\u003e\n\u003ch4\u003eDawn\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dawntheme.png?v=1732310407\" alt=\"Desktop and mobile preview for the Dawn theme in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eFashion brands, visual storytelling, beginners, small budgets\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eSticky header, large media\u003c/p\u003e\n\u003cp\u003eBuilt for up-and-coming brands, \u003ca href=\"https://themes.shopify.com/themes/dawn/styles/default\"\u003eDawn\u003c/a\u003e is a free theme by Shopify. The minimalist responsive design lets big lifestyle and product images shine on every device and browser.\u003c/p\u003e\n\u003ch4\u003eStudio\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/studiotheme.png?v=1732310407\" alt=\"Desktop and mobile preview for Studio theme in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eArtists, creators, editorial content, beginners, small budgets\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable feature: \u003c/strong\u003eFlexible frames and accents, sticky header\u003c/p\u003e\n\u003cp\u003eBuilt by Shopify, \u003ca href=\"https://themes.shopify.com/themes/studio/styles/default\"\u003eStudio\u003c/a\u003e is a theme designed for \u003ca href=\"/blog/what-is-a-content-creator\"\u003ecreators\u003c/a\u003e, artists, influencers, and makers. It’s built to let art and creative work take center stage. Customize sections to feature galleries, collections, and creator profiles.\u003c/p\u003e\n\u003ch4\u003eOrigin\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/origin.png?v=1732310407\" alt=\"Desktop and mobile preview for Origin theme in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eCrafts, boutique brands, single product stores\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice:\u003c/strong\u003e Free\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eProduct tabs, slideshow\u003c/p\u003e\n\u003cp\u003eFor makers, crafters, and artists, \u003ca href=\"https://themes.shopify.com/themes/origin/styles/default\"\u003eOrigin\u003c/a\u003e is a stylish, neutral theme. Launch with the simple color palette or use it as the base for customization.\u003c/p\u003e\n\u003ch4\u003ePublisher\u003c/h4\u003e\n\u003cimg style=\"float: none;\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/publisher.png?v=1732310407\" alt=\"Desktop and mobile preview for Publisher Shopify theme in the default style\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eArt and music brands, publishers, beginners, small budgets\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eStock counter, sticky header\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://themes.shopify.com/themes/publisher/styles/default\"\u003ePublisher\u003c/a\u003e is an ideal theme for businesses selling art, music, or books. It features a contemporary design and typefaces with plenty of room to tell your story. Best of all, it’s free to use.\u003c/p\u003e\n\u003ch3 id=\"2\"\u003eMost popular Shopify themes\u003c/h3\u003e\n\u003ch4\u003eTrade\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/trade.png?v=1732310407\" alt=\"Desktop and mobile preview for Trade in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eWholesalers, B2B brands, retailers\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eQuick order list, product filtering, volume pricing (Plus plan required)\u003c/p\u003e\n\u003cp\u003eSell to members, industry brands, and other retailers with the \u003ca href=\"https://themes.shopify.com/themes/trade/styles/default\"\u003eTrade theme\u003c/a\u003e. Quick buy features make it easy for customers to order multiple quantities of items to stock their shelves.\u003c/p\u003e\n\u003ch4\u003eSpotlight\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/spotlight_3e1502f0-7207-4d92-af26-a64ae9fe3d28.png?v=1732310406\" alt=\"Desktop and mobile preview for Spotlight in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eQuick launch, clothing stores\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eQuick buy, product videos\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://themes.shopify.com/themes/spotlight/styles/default\"\u003eSpotlight\u003c/a\u003e is a simple theme that helps online store owners get up and running. It’s neutral aesthetic and clear layout makes it a great starting point for customizations.\u003c/p\u003e\n\u003ch4\u003eRefresh\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/huron.png?v=1732310407\" alt=\"Desktop and mobile preview for Refresh in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eHealth and beauty brands, food and drink brands\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features:\u003c/strong\u003e Promo banners, enhanced search, ingredients lists\u003c/p\u003e\n\u003cp\u003eFor a clean, simple, bold vibe, try the free \u003ca href=\"https://themes.shopify.com/themes/refresh/styles/default?\"\u003eRefresh theme\u003c/a\u003e. It makes it easy to share testimonials, ingredient lists, certifications, and other content to help customers feel confident about their purchase.\u003c/p\u003e\n\u003ch4\u003eWoodstock\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/woodstock.png?v=1732310406\" alt=\"Desktop and mobile preview for Woodstock theme in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eTech and electronics brands, high-volume stores\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003ePremium\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eEvent calendar, countdown timer\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://themes.shopify.com/themes/woodstock/styles/light\"\u003eWoodstock\u003c/a\u003e is ideal for your Shopify store if you’re looking for simple design and fast site speed. This theme includes recommended products, image galleries, and pre-order functionality.\u003c/p\u003e\n\u003ch3 id=\"3\"\u003eBest fashion Shopify themes\u003c/h3\u003e\n\u003ch4\u003eStiletto\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/lola.png?v=1732310408\" alt=\"Desktop and mobile preview for Stiletto theme in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eFashion and apparel brands, luxury brands, product drops\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003ePremium\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eDynamic product pages, editorial content support\u003c/p\u003e\n\u003cp\u003eIf your luxury online store is heading for big growth, consider upgrading to \u003ca href=\"https://themes.shopify.com/themes/stiletto/styles/vogue\"\u003eStiletto\u003c/a\u003e, a premium theme with dynamic features for your Shopify store. This theme can support timed product drops, \u003ca href=\"/enterprise/blog/flash-sale\"\u003eflash sales\u003c/a\u003e, and animations.\u003c/p\u003e\n\u003ch4\u003eColorblock\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/colorblock.png?v=1732310407\" alt=\"Desktop and mobile preview for Colorblock in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eIndependent designers, boutiques\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eQuick buy, size chart, image rollover\u003c/p\u003e\n\u003cp\u003eFor luxury clothing stores and designers with exclusive product lines, \u003ca href=\"https://themes.shopify.com/themes/colorblock/styles/default\"\u003eColorblock\u003c/a\u003e is a confident, colorful theme. Use editorial-focused sections that support long-form text to \u003ca href=\"/blog/brand-storytelling\"\u003etell your brand story\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003ePipeline\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pipeline.png?v=1732310407\" alt=\"Desktop and mobile preview for Pipeline theme in the default style\" style=\"float: none;\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eFashion brands, art and craft brands\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003ePremium\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eSubcollections, advanced filtering, lookbooks\u003c/p\u003e\n\u003cp\u003eDesigned for luxury businesses, \u003ca href=\"https://themes.shopify.com/themes/pipeline/styles/dark\"\u003ePipeline\u003c/a\u003e is a responsive Shopify theme with premium features to help you customize the look and feel to match your brand. Image-first layouts are ideal for \u003ca href=\"/blog/206934729-how-to-start-a-clothing-line\"\u003eclothing brands\u003c/a\u003e and lifestyle photography.\u003c/p\u003e\n\u003ch3 id=\"4\"\u003eBest jewelry and crafts Shopify themes\u003c/h3\u003e\n\u003ch4\u003eVision\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/emerald.png?v=1732310407\" alt=\"Desktop and mobile preview for Vision theme in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eJewelry and accessories brands\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003ePremium\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eMore than 36 custom sections, video support\u003c/p\u003e\n\u003cp\u003eIs video key to your content strategy? Do you sell a product that requires customer education? Embed videos in your online store with \u003ca href=\"https://themes.shopify.com/themes/vision/styles/emerald\"\u003eVision\u003c/a\u003e, a responsive Shopify theme with presets ideal for \u003ca href=\"/blog/sell-makeup-online\"\u003eselling beauty\u003c/a\u003e, tech products, and sporting goods.\u003c/p\u003e\n\u003ch4\u003eCraft\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/craft.png?v=1732310407\" alt=\"Desktop and mobile preview for Craft theme in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eHome and décor brands, handmade goods, beginners, small budgets\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eImage galleries, narrative-designed sections\u003c/p\u003e\n\u003cp\u003eMinimalist design and an airy layout make \u003ca href=\"https://themes.shopify.com/themes/craft/styles/default\"\u003eCraft\u003c/a\u003e one of the best Shopify templates for maker brands. Showcase your creations without distraction and find storytelling opportunities built into the theme’s sections and templates.\u003c/p\u003e\n\u003ch4\u003eBroadcast\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/broadcast.png?v=1732310407\" alt=\"Desktop and mobile preview for Broadcast theme in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eCrafts, distinctive brands\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003ePremium\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable feature: \u003c/strong\u003eProduct upsells, more than 20 sections\u003c/p\u003e\n\u003cp\u003eLooking for plenty of flexibility? \u003ca href=\"https://themes.shopify.com/themes/broadcast/styles/bright?industry\"\u003eBroadcast\u003c/a\u003e is a premium theme with more than 20 preset section templates that you can move and customize. Its design is great for baby and kid brands as well as any online store looking to express a distinctive brand.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003eBest dropshipping Shopify themes\u003c/h3\u003e\n\u003ch4\u003eWarehouse\u003c/h4\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Desktop and mobile preview for Warehouse theme in the default style\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/warehouse_32fc7bf7-7322-468d-9d4e-3c0ecd49db57.png?v=1732310407\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eLarge catalogs, \u003ca href=\"/blog/what-is-dropshipping\"\u003edropshipping\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003ePremium\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eQuick view, stock counter\u003c/p\u003e\n\u003cp\u003eHave a huge product catalog? \u003ca href=\"https://themes.shopify.com/themes/warehouse/styles/wood\"\u003eWarehouse\u003c/a\u003e can handle large collections with advanced filtering and sorting options. This theme is ideal for dropshippers, high-volume stores, and brands that run flash sales or launch products in “drops.”\u003c/p\u003e\n\u003ch4\u003eStartup\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/startup_e1dbda27-91ba-4a22-aaf2-c6acf2d4b116.png?v=1732310406\" alt=\"Desktop and mobile preview for Startup theme in default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eSingle product dropshippers\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003ePremium\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eCustomer reviews, breadcrumbs, quick buy\u003c/p\u003e\n\u003cp\u003eDesigned for dropshippers with smaller product lines, \u003ca href=\"https://themes.shopify.com/themes/startup/styles/tech?\"\u003eStartup\u003c/a\u003e makes it easy to create a professional brand around your supplier’s items. Add social proof features like user testimonials and blog posts.\u003c/p\u003e\n\u003ch4\u003eImpact\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/impact_b7be950a-b7d1-442a-a765-54f5c875f508.png?v=1732310407\" alt=\"Desktop and mobile preview for Impact theme in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eElectronics brands, high-volume sales, international selling\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003ePremium\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eEU translations, color swatches\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://themes.shopify.com/themes/impact/styles/sound\"\u003eImpact\u003c/a\u003e is a theme for high-volume sellers to sell even more. It has conversion-boosting features like a sticky “Add To Cart” call-to-action and quick-buy prompts on product pages.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003eBest home goods Shopify themes\u003c/h3\u003e\n\u003ch4\u003eResponsive\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/responsive.png?v=1732310407\" alt='\"Desktop and mobile preview for Responsive theme in the default style' style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eHome goods, sports and recreation brands, large imagery\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003ePremium\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eHero videos, promo banners\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://themes.shopify.com/themes/responsive/styles/new-york\"\u003eResponsive\u003c/a\u003e is a product-first theme that’s a balance between advanced features and affordability. Showcase large lifestyle and product images and videos with this Shopify theme.\u003c/p\u003e\n\u003ch4\u003eMotion\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/motion_6028d599-10bf-4f2c-9fb8-677e9bf11ee4.png?v=1732310407\" alt=\"Desktop and mobile preview for Motion theme in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eGardening, outdoor, stationery, video content\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003ePremium\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eCollection collages, animation support\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://themes.shopify.com/themes/motion/styles/classic\"\u003eMotion\u003c/a\u003e is great for video content with support for both embedded video and animations for your ecommerce website. Browse design presets for fashion, tech, home goods, and outdoor living brands.\u003c/p\u003e\n\u003ch4\u003eMinion\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/minion.png?v=1732310406\" alt=\"Desktop and mobile preview for Minion theme in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003ePet brands, high-volume stores\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003ePremium\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003e24 customizable sections, in-store pickups\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://themes.shopify.com/themes/minion/styles/vertical\"\u003eMinion\u003c/a\u003e is a theme designed with pet brands in mind. Customize several section options to fit your brand and products. The Minion Shopify theme can handle large catalogs with enhanced search and mega menu features. Create a modular style homepage with 24 drag-and-drop sections.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003eBest beauty and health Shopify themes\u003c/h3\u003e\n\u003ch4\u003eSense\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sense.png?v=1732310407\" alt=\"Desktop and mobile preview for Minion theme in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eBeauty brands, visual storytelling, beginners, small budgets\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eEnhanced search, mega menu\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://themes.shopify.com/themes/sense/styles/default\"\u003eSense\u003c/a\u003e is another free Shopify theme perfect for businesses with strong branding. If your brand story is core to your \u003ca href=\"/blog/marketing-strategies\"\u003emarketing strategy\u003c/a\u003e, this theme lets you tell it in a big way. Minimal design helps your products and images shine.\u003c/p\u003e\n\u003ch4\u003eBe Yours\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/beyours.png?v=1732310407\" alt=\"Desktop and mobile preview for Be Yours theme in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eBeauty brands, dropshipping, single-product stores\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003ePremium\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eCountdown timer, color swatches\u003c/p\u003e\n\u003cp\u003eWhether you sell one product or have a large collection in your online store, \u003ca href=\"https://themes.shopify.com/themes/be-yours/styles/beauty\"\u003eBe Yours\u003c/a\u003e is a multipurpose Shopify theme featuring custom pages and sections.\u003c/p\u003e\n\u003ch4\u003eSymmetry\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/symmetry.png?v=1732310407\" alt=\"Desktop and mobile preview for Symmetry theme in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eHealth and beauty stores, retail brands\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003ePremium\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eIn-store pickup, sticky cart, recommended products, trust badges\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://themes.shopify.com/themes/symmetry/styles/chantilly\"\u003eSymmetry\u003c/a\u003e is a versatile, fashionable theme with robust features and great user reviews. Try it for health and beauty stores, as well as any ecommerce website needing to organize a large volume of products. Symmetry also pairs well with physical retail stores, with features including pre-orders and in-store pickups.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003eBest food and drink Shopify themes\u003c/h3\u003e\n\u003ch4\u003eLocal\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/local.png?v=1732310406\" alt=\"Desktop and mobile preview for Local theme in the default style\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eFood and drink brands, retail businesses, high-volume businesses\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003ePremium\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eStore locator, event calendar, age verifier pop-up\u003c/p\u003e\n\u003cp\u003eIdeal for local shops, food brands, and restaurants, \u003ca href=\"https://themes.shopify.com/themes/local/styles/light\"\u003eLocal\u003c/a\u003e is a theme packed with features to streamline online and in-person selling. Customize this versatile theme with more than 20 flexible sections.\u003c/p\u003e\n\u003ch4\u003eCombine\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/combine.png?v=1732310407\" alt=\"Desktop and mobile preview for Combine theme in the default style\" style=\"float: none;\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eFood and drink brands, restaurants, flash sales\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003ePremium\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable features: \u003c/strong\u003eBundle builder, parallax slider\u003c/p\u003e\n\u003cp\u003eIf your restaurant also operates an ecommerce website, a theme like \u003ca href=\"https://themes.shopify.com/themes/combine/styles/restaurant\"\u003eCombine\u003c/a\u003e is made for your business. This multipurpose Shopify theme also offers presets for beauty brands, bookstores, and stores \u003ca href=\"/blog/sell-furniture-online\"\u003eselling furniture\u003c/a\u003e and home goods.\u003c/p\u003e\n\u003ch2 id=\"444\"\u003eShopify theme features: What’s included?\u003c/h2\u003e\n\u003cp\u003eEvery Shopify theme includes all the features and customization options needed to start selling online.\u003c/p\u003e\n\u003ch3\u003eNo-code customization\u003c/h3\u003e\n\u003cp\u003eFlexible design settings like drag-and-drop sections, customizable image blocks, and beautiful color palettes mean you don’t have to know how to code to create beautiful Shopify stores that reflect your brand.\u003c/p\u003e\n\u003cp\u003eShopify themes have built-in features like country and language selection, dynamic checkout buttons, predictive search, automatic discounts, \u003ca href=\"/shop-pay\"\u003eShop Pay\u003c/a\u003e installments, customer testimonials, and promotional banners.\u003c/p\u003e\n\u003ch3\u003eFast loading times\u003c/h3\u003e\n\u003cp\u003eAll Shopify themes are optimized for performance and load speed. Both Shopify-built themes and those built by Partners meet strict load speed requirements before they become available in the Theme Store.\u003c/p\u003e\n\u003cp\u003eWhile Shopify themes are built to be fast, consider other factors that may slow site speed. Follow best practices to ensure your site is \u003ca href=\"/enterprise/blog/site-performance-page-speed-ecommerce\"\u003eoptimized for speed\u003c/a\u003e. Technical \u003ca href=\"/blog/technical-seo-tools\"\u003eSEO tools\u003c/a\u003e can be useful in improving your site’s performance.\u003c/p\u003e\n\u003ch3\u003eMobile responsiveness\u003c/h3\u003e\n\u003cp\u003eAll Shopify themes are mobile-ready for customers on the go. That means your store layout will automatically adjust to fit the screen size of the device your customer is using.\u003c/p\u003e\n\u003ch3\u003eAccessible storefronts\u003c/h3\u003e\n\u003cp\u003eAll Shopify themes are accessible by design, allowing your site to be accessed and navigated easily, with features like product image zoom, keyboard navigation, and screen reader compatibility.\u003c/p\u003e\n\u003ch3\u003eDedicated support\u003c/h3\u003e\n\u003cp\u003eEvery theme comes with customer support from Shopify’s support team and third-party theme developers. If you’re on a Basic plan or higher, themes made by Shopify come with up to an hour of \u003ca href=\"https://help.shopify.com/en/manual/online-store/themes/theme-support\"\u003efree design support\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eApp compatibility\u003c/h3\u003e\n\u003cp\u003eAs your Shopify store grows, you may need more features to serve customers. All themes are compatible with apps from the \u003ca href=\"https://apps.shopify.com/\"\u003eShopify App Store\u003c/a\u003e—and many themes come with advanced features built in, such as support for gift cards or \u003ca href=\"/blog/what-is-cross-selling\"\u003ecross-selling\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://help.shopify.com/en/manual/online-store/themes\"\u003eSee all the features\u003c/a\u003e included with every Shopify theme.\u003c/p\u003e\n\u003ch2 id=\"555\"\u003eHow to choose an ecommerce theme\u003c/h2\u003e\n\u003cp\u003eTo find the best Shopify theme for your store, consider the size of your product catalog, your must-have features, your industry, your brand identity and aesthetic, and your budget.\u003c/p\u003e\n\u003cp\u003eTo help narrow down your selection within the Theme Store, you can filter themes by:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCurated collections (themes for selling in person, trending themes, etc.)\u003c/li\u003e\n\u003cli\u003eIndustry (fashion stores, pet industry, etc.)\u003c/li\u003e\n\u003cli\u003ePrice (free or paid)\u003c/li\u003e\n\u003cli\u003eCatalog size (by number of products)\u003c/li\u003e\n\u003cli\u003eFeatures (color swatches, age verifier, etc.)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eSort themes by popularity, relevance, and price. Check out the demo stores linked to most Theme Store pages to see what the theme looks like in practice.\u003c/p\u003e\n\u003cp\u003eIf you’re looking for themes with a specific feature, try using the search bar. Some example searches include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFAQ page\u003c/li\u003e\n\u003cli\u003eInstagram feed\u003c/li\u003e\n\u003cli\u003eProduct filtering\u003c/li\u003e\n\u003cli\u003eQuick buy\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTry Shopify’s \u003ca href=\"/blog/website-template-quiz\"\u003ewebsite template picker quiz\u003c/a\u003e to find the right theme for your business.\u003c/p\u003e\n\u003ch2\u003eBrowse over 200 Shopify themes for your store\u003c/h2\u003e\n\u003cp\u003eShopify and its partners are dedicated to building the best themes for ecommerce store owners. Let your brand shine on your Shopify store by taking advantage of powerful customizations and features that matter to you.\u003c/p\u003e\n\u003cp\u003eWhichever Shopify theme you choose, rest easy knowing its responsive design will adapt wherever customers are accessing your store. Whether you’re looking for minimalist design, homepage video features, or support for multiple currencies, \u003ca href=\"https://themes.shopify.com/\"\u003ethere’s a Shopify theme made just for you\u003c/a\u003e. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"666\"\u003eBest Shopify themes FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best Shopify theme in 2025?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best Shopify theme for you depends on your online business. Factor in your design preferences, business needs, and required features when determining the best Shopify theme to use for your ecommerce store. Based on popularity, the top Shopify themes for 2025 include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/enterprise/styles/digital\"\u003eEnterprise theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/spotlight/styles/default?surface_inter_position=1\u0026amp;surface_intra_position=2\u0026amp;surface_type=all\"\u003eSpotlight theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/refresh/styles/default?surface_inter_position=1\u0026amp;surface_intra_position=3\u0026amp;surface_type=all\"\u003eRefresh theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/impulse/styles/modern?surface_inter_position=1\u0026amp;surface_intra_position=14\u0026amp;surface_type=all\"\u003eImpulse theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/expanse/styles/modern?surface_inter_position=2\u0026amp;surface_intra_position=2\u0026amp;surface_type=all\"\u003eExpanse theme\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhich Shopify theme is best for dropshipping?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best Shopify ecommerce themes for dropshipping stores include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/warehouse/styles/metal\"\u003eWarehouse theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/empire/styles/supply\"\u003eEmpire theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/expanse/styles/modern\"\u003eExpanse theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/be-yours/styles/beauty\"\u003eBe Yours theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/stiletto/styles/vogue\"\u003eStiletto theme\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat’s the best Shopify theme for fashion?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best Shopify ecommerce themes for fashion stores include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/dawn/styles/default\"\u003eDawn theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/symmetry/styles/chantilly\"\u003eSymmetry theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/focal/styles/ivory\"\u003eFocal theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/origin/styles/default\"\u003eOrigin theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/prestige/styles/allure?industry%5B%5D=clothing\u0026amp;surface_detail=clothing\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=6\u0026amp;surface_type=industry\"\u003ePrestige theme\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the best free Shopify themes?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best \u003ca href=\"https://themes.shopify.com/themes?price%5B%5D=free\u0026amp;sort_by=most_relevant\"\u003efree Shopify themes\u003c/a\u003e meet the needs of your business. Free responsive themes designed by Shopify are perfect for new businesses needing flexibility but not a lot of advanced features. Some of the best free Shopify themes include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/sense/styles/default\"\u003eSense theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/craft/styles/default\"\u003eCraft theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/ride/styles/default\"\u003eRide theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/studio/styles/default\"\u003eStudio theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://themes.shopify.com/themes/taste/styles/default\"\u003eTaste theme\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Explore the best free and premium Shopify themes for every industry, business, and budget from the Shopify Theme Store.","excerptHtml":"\u003cp\u003eExplore the best free and premium Shopify themes for every industry, business, and budget from the Shopify Theme Store.\u003c/p\u003e","seo":{"__typename":"SEO","title":"25 Best Shopify Themes in 2025","description":"Explore the best free and premium Shopify themes for every industry, business, and budget from the Shopify Theme Store."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/shopify-themes\",\"en-GB\":\"https://www.shopify.com/uk/blog/shopify-themes\",\"en-AU\":\"https://www.shopify.com/au/blog/shopify-themes\",\"en-ID\":\"https://www.shopify.com/id/blog/shopify-themes\",\"en-NZ\":\"https://www.shopify.com/nz/blog/shopify-themes\",\"en-ZA\":\"https://www.shopify.com/za/blog/shopify-themes\",\"en-NG\":\"https://www.shopify.com/ng/blog/shopify-themes\",\"en-PH\":\"https://www.shopify.com/ph/blog/shopify-themes\",\"en-SG\":\"https://www.shopify.com/sg/blog/shopify-themes\",\"en-HK\":\"https://www.shopify.com/hk/blog/shopify-themes\",\"en-IE\":\"https://www.shopify.com/ie/blog/shopify-themes\",\"en-MY\":\"https://www.shopify.com/my/blog/shopify-themes\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/shopify-theme\",\"ja-JP\":\"https://www.shopify.com/jp/blog/shopify-themes\",\"de\":\"https://www.shopify.com/de/blog/besten-shopify-themes\",\"es\":\"https://www.shopify.com/es/blog/16250632-13-impresionantes-temas-responsive-de-shopify\",\"fr\":\"https://www.shopify.com/fr/blog/70682309-13-themes-e-commerce-au-design-adaptatif-pour-creer-un-site-responsive\",\"it\":\"https://www.shopify.com/it/blog/migliori-temi-shopify\",\"nl\":\"https://www.shopify.com/nl/blog/website-templates\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How to Build a Business Website for Beginners\",\"url\":\"blog/build-a-website\"},{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"},{\"title\":\"24 Free Shopify Apps to Help You Build, Manage, and Grow Your Store\",\"url\":\"blog/free-shopify-apps\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"The 11 Best Ecommerce Website Builder Picks\",\"url\":\"blog/best-ecommerce-website-builder\"},{\"title\":\"The Ultimate Guide to International Ecommerce\",\"url\":\"blog/international-ecommerce\"},{\"title\":\"Introducing Shopify for WordPress\",\"url\":\"blog/113145925-introducing-shopify-for-wordpress\"},{\"title\":\"Food Photography 101- How to Take Perfect Pictures of Your Food\",\"url\":\"blog/food-photography-tips\"},{\"title\":\"What Is a Unique Selling Proposition? (Plus 10 Examples)\",\"url\":\"blog/unique-selling-proposition\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best_20shopify_20themes_3f1368fd-cdfc-43bd-b7b9-afca0723e5a4.png?v=1729517889","imageAltText":"Three browser windows showing demos of best shopify ecommerce theme designs","modifiedAt":"Nov 22, 2024","modifiedAtRaw":"2024-11-22T06:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/383183978530","handle":"holiday-stores","title":"7 Online Christmas Stores for Unique Gifts, Decorations, and More","publishedAt":"2024-11-21T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/online_20christmas_20stores_2dfb2051-b3ab-4898-9942-02829a1439d3.png?v=1729525774","altText":"online christmas stores","width":1848,"height":782},"tags":["Find an Idea","Founder Stories"],"contentHtml":"\u003cp\u003eMike Golomb became a Christmas retailer after searching for the perfect vintage ugly holiday sweater. More than a decade later, his unintended hobby is a flourishing side business.\u003c/p\u003e\n\u003cp\u003eChristmas was in Kelli Girsch’s blood. She grew up in a home that celebrated the season year-round, complete with a trimmed Christmas tree. Kelli’s holiday store is her third \u003ca href=\"/blog/202360137-start-a-subscription-box-business\"\u003esubscription-box business\u003c/a\u003e—and her most successful to date.\u003c/p\u003e\n\u003cp\u003eMike and Kelli built Christmas betting that others shared their passion for holiday cheer—and they were right. While signs of the season creep into retail shops and onto Netflix earlier and earlier each year (even before the jack-o’-lanterns hit the compost bin), for these two, Christmas is evergreen. It’s not a holiday or even a season—it’s a way of life.\u003c/p\u003e\n\u003cp\u003eIn the spirit of the season, peek inside seven Christmas stores selling holiday cheer. From tree decorations to festive gifts to bags designed just for wreaths, these founders each snagged a unique corner of the holiday market.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e7 unique and inspiring Christmas stores\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eBusiness ideas for the holiday season\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eOnline Christmas stores FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eBuild your dream online store today\u003c/p\u003e\n\u003cp\u003eJoin the ranks of the world’s best online stores with Shopify’s powerful tools and features. With the highest-converting checkout, Shopify stores sell more products, lower your costs, and save you time.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/website/builder\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e7 unique and inspiring Christmas stores \u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eJammie Claus\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eRent-A-Christmas\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eSanta’s Bags\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eThe Ugly Sweater Store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eFabulous Fairytales\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eMy Christmas Crate\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eCallisters Christmas\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"11\"\u003e1. Jammie Claus\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eChristmas store: \u003c/strong\u003eA family pajama tradition\u003cbr\u003e\u003cstrong\u003eLocation:\u003c/strong\u003e Cleveland, Ohio\u003cbr\u003e\u003cstrong\u003eHead elves:\u003c/strong\u003e Megan R. Holmes, Linda K. O’Dell, Laura Coghlin, Scott Holmes \u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/jammieclaus.png?v=1732174619\" alt=\"Two children reading a Jammie Claus book in a cozy bed with holiday décor above.\" style=\"float: none;\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.jammieclaus.com/\"\u003eJammie Claus\u003c/a\u003e was founded by four generations of women who created a family tradition around the character of Mrs. Claus as the bringer of Christmas Eve pajamas. They invited customers to celebrate that tradition through an online Christmas store. The concept? A storybook about Mrs. Claus that adds depth to the character and a gift bag (magically filled with fresh PJs each year) that helps other families start their tradition.\u003c/p\u003e\n\u003cp\u003eJammie Claus is also a \u003ca href=\"/blog/social-entrepreneurship\"\u003esocial enterprise\u003c/a\u003e. Mrs. Claus is portrayed as a strong leader, while profits from the brand’s Empowerment Head Scarves support organizations providing skills and employment to underserved communities. “Every decision we make, we ask if this aligns with our mission,” says Laura. “If the answer is no, then we don’t pursue it.”\u003c/p\u003e\n\u003cp\u003e“As a \u003ca href=\"/blog/family-business-ideas\"\u003efamily business\u003c/a\u003e, we divide out what needs to get done and share the responsibilities,” says Megan. “Each of us carry separate professional careers, and our complementary talents have helped us prepare quickly for this holiday season. [We also] have three young kids, so often long hours are put in after the kids are in bed.”\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. Rent-A-Christmas \u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eChristmas store: \u003c/strong\u003eRental Christmas trees and décor\u003cbr\u003e\u003cstrong\u003eLocation: \u003c/strong\u003eNew York, New York\u003cbr\u003e\u003cstrong\u003eHead elves: \u003c/strong\u003eJudah Parness, a.k.a. Skeeter Gumdrop; Kristen Parness, a.k.a. Sparkles Peppermint\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/rentachristmas.png?v=1732174619\" alt=\"Seasonal decorations from Rent-A-Christmas, including Christmas trees, penguins, and wreaths.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003eIn 2013, Judah and Kristen Parness were spending their first Christmas together. They wanted to kit out their New York City apartment in full holiday splendor, but there was one problem: Where would they store everything come January? Why couldn’t they just rent Christmas décor?\u003c/p\u003e\n\u003cp\u003eThat day, their seasonal service business, \u003ca href=\"https://www.rent-a-christmas.com/\"\u003eRent-A-Christmas\u003c/a\u003e, was born. Now, they outfit homes all over New York with the full holiday experience—then tear it down for their customers when the season ends.\u003c/p\u003e\n\u003cp\u003e“We don’t have a full-year runway in which to generate revenue, so it is imperative that we plan everything,” says Kristen. “We keep a critical eye on costs, and we try to plan our expenses at times in the year when we are also generating sales.”\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e3. Santa’s Bags\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eChristmas store: \u003c/strong\u003eStorage for Christmas trees and décor \u003cbr\u003e\u003cstrong\u003eLocation: \u003c/strong\u003eWest Valley City, Utah\u003cbr\u003e\u003cstrong\u003eHead elves: \u003c/strong\u003eJared Hendricks (owner), Parker Eakin (ecommerce director)\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/santasbag.png?v=1732174619\" alt=\"Christmas tree dolly and ornament storage solutions for holiday décor organization.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003eAfter an early foray in the seasonal lighting business, Jared Hendricks decided to go all in and launch three more Christmas shops. One of them, \u003ca href=\"https://santasbags.com/\"\u003eSanta’s Bags\u003c/a\u003e, answers an annual problem: What to do with Christmas decorations outside the holiday season. Santa’s Bags offers compact bags for artificial Christmas trees, lights, and holiday ornaments to help its customers maximize precious storage space.\u003c/p\u003e\n\u003cp\u003e“We spend a lot of time planning out our operations, automating as much as possible so that once the surge of orders hits, most of the tasks, such as order processing, \u003ca href=\"/blog/shopify-shipping-services\"\u003eshipping\u003c/a\u003e, and \u003ca href=\"/blog/ecommerce-accounting\"\u003eaccounting\u003c/a\u003e, are streamlined and easy for anyone to do,” says Jared.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e4. The Ugly Sweater Store\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eChristmas store:\u003c/strong\u003e Vintage (and new) “ugly” Christmas sweaters\u003cbr\u003e\u003cstrong\u003eLocation:\u003c/strong\u003e St. Louis, Missouri\u003cbr\u003e\u003cstrong\u003eHead elf: \u003c/strong\u003eMike Golomb\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/uglysweaterstore.png?v=1732174619\" alt=\"Ugly Sweater Store offering vintage and new Christmas sweaters, masks, and holiday-themed gifts.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003eMike Golomb once sat out a Christmas party because he couldn’t find the right ugly sweater. A year later, his mom found a goldmine of vintage sweaters at a local Goodwill and asked how many he wanted. He took all 30.\u003c/p\u003e\n\u003cp\u003eAfter selling the first batch on eBay, Mike continued to scale until he had amassed more than 30,000 vintage ugly sweaters. He now sells them, along with his creations—sweaters that hold a beer bottle in a front pocket—via his Shopify-enabled website. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://uglysweaterstore.com/\"\u003eThe Ugly Sweater Store\u003c/a\u003e has been his seasonal \u003ca href=\"/blog/side-hustle\"\u003eside hustle\u003c/a\u003e for over a decade. “Plan ahead,” says Mike. “If you have items that sell fast, pre-package them. And make sure you have a stock of packing supplies, as nothing is more frustrating than running out at 10 p.m. to find a 24-hour store that sells tape and ink.”\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e5. Fabulous Fairytales\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eChristmas store idea: \u003c/strong\u003eHigh-end ornaments\u003cbr\u003e\u003cstrong\u003eLocation:\u003c/strong\u003e London, UK\u003cbr\u003e\u003cstrong\u003eHead elf: \u003c/strong\u003ePaul Clancy, a.k.a. Magical Mr. Paul\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fabulousfairytales.png?v=1732174620\" alt=\"Fabulous Fairytales offers luxury Christmas décor, including dolls, ribbons, and ornaments.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003ePaul Clancy worked in fashion for years before changing careers and becoming a gardener. One day, a client asked him to dress her garden for the holidays, igniting his love of Christmas. \u003c/p\u003e\n\u003cp\u003eThat work grew into a luxury wreath business that eventually spawned a second Christmas shop, \u003ca href=\"https://fabulousfairytales.com/\"\u003eFabulous Fairytales\u003c/a\u003e, a collection of fantasy-inspired luxury ornaments and other holiday decorations.\u003c/p\u003e\n\u003cp\u003e“The Christmas industry is a fast-paced business packed into a short space of time. Enjoy the ride,” says Paul. “Allow yourself time to step back and pat yourself on the back for the great job you’re doing.”\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e6. My Christmas Crate\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eChristmas store: \u003c/strong\u003eYear-round holiday-themed subscription boxes\u003cbr\u003e\u003cstrong\u003eLocation:\u003c/strong\u003e Lincoln, California\u003cbr\u003e\u003cstrong\u003eHead elf: \u003c/strong\u003eKelli Girsch\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mychristmascrate_8c849664-db5e-408b-bda4-c3bfbe7a84fb.png?v=1732174619\" alt=\"Christmas subscription box with holiday décor items, bringing Christmas cheer all year.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eChristmas in July (and August and February) is in full swing at Kelli Girsch’s house.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eShe comes by it honestly. As a serial founder, Kelli’s instincts told her she wasn’t the only one who couldn’t wait a whole year for eggnog season, and she was right. \u003ca href=\"https://www.mychristmascrate.com/\"\u003eMy Christmas Crate\u003c/a\u003e—her third and most profitable subscription business—ships the spirit of the season all year long.\u003c/p\u003e\n\u003cp\u003eBeing Santa is her full-time job. And her elves? They’re teenagers (including one of her own) who she employs to assemble the boxes. “Teens are easy to hire and eager to learn,” she says.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e With subscriptions, you sell products on a regularly scheduled frequency. \u003ca href=\"https://help.shopify.com/en//manual/products/purchase-options/subscriptions\"\u003eExplore subscriptions with Shopify\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e“\u003ca href=\"/blog/customer-service\"\u003eCustomer support\u003c/a\u003e is key! Don’t try to outsource too much, or you’ll end up in the red,” says Kelly. “I try to keep customer support in-house to reduce overhead costs. The downside is that I take each and every customer issue or complaint personally.” \u003c/p\u003e\n\u003ch3 id=\"17\"\u003e7. Callisters Christmas \u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eChristmas store: \u003c/strong\u003ePersonalized ornaments\u003cbr\u003e\u003cstrong\u003eLocation: \u003c/strong\u003eBrookfield, Wisconsin \u003cbr\u003e\u003cstrong\u003eHead elf: \u003c/strong\u003eMichele Zelenak (owner)\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/callisterschristmas.png?v=1732174619\" alt=\"Callisters Christmas offers personalized ornaments for milestones and seasonal décor\" style=\"float: none;\"\u003e\n\u003cp\u003eIn the heart of Wisconsin lives \u003ca href=\"https://callisterschristmas.com/?srsltid=AfmBOordqFPazRSu-_NxjAbBHIj1FaYH8kNMZ6OAD8cMLDZbvK5EWHXa\"\u003eCallisters Christmas\u003c/a\u003e, a family-owned business that’s been spreading Christmas cheer for more than three decades. Founded by three sisters in 1991, this cherished establishment has grown from humble beginnings as a mall kiosk vendor to one of the Midwest’s premier shopping destinations for Christmas ornaments and holiday décor.\u003c/p\u003e\n\u003cp\u003eWhat began with a modest collection of 400 ornaments has blossomed into an impressive inventory of more than 5,000 unique pieces, ranging from traditional baubles to specialized collectibles. The store’s flagship location in Brookfield, Wisconsin, is a year-round holiday haven, while seasonal \u003ca href=\"/blog/pop-up-shop\"\u003epop-up stores\u003c/a\u003e at Midwestern malls and state fairs bring festive offerings to a broader audience.\u003c/p\u003e\n\u003cp\u003eThe sisters’ commitment to customer’s needs is evident in their motto: \"If I can’t find it here, I won’t find it anywhere.\" This dedication to comprehensive selection and customer satisfaction has earned Callisters a loyal following among holiday enthusiasts. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eMarket your business with Shopify’s marketing automation tools\u003c/p\u003e\n\u003cp\u003eShopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/marketing-tools\" target=\"_blank\"\u003eDiscover Shopify’s marketing automation tools\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eBusiness ideas for the holiday season\u003c/h2\u003e\n\u003cp\u003eIf starting a seasonal business interests you, there are plenty of ideas to consider: decorating service businesses, niche handmade advent calendars (think beauty, STEM toys, or teas), or \u003ca href=\"/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e Christmas cards.\u003c/p\u003e\n\u003cp\u003eThe global Christmas decoration market is expected to be worth \u003ca href=\"https://www.statista.com/statistics/1350463/global-christmas-decorations-market-value/\"\u003emore than $9 billion by 2026\u003c/a\u003e, making it a potentially lucrative industry for the right idea. Spread holiday cheer—and make money doing what you love—by finding your \u003ca href=\"/blog/niche-markets\"\u003eniche market\u003c/a\u003e in the Christmas business.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustrations by Amanda Berglund\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"3\"\u003eOnline Christmas stores FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the biggest Christmas store?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eBronner’s Christmas Wonderland in Frankenmuth, Michigan, is widely considered the largest Christmas store in the world, both in terms of physical size and the sheer volume of Christmas merchandise.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere is the largest Christmas store in the country?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eBronner’s Christmas Wonderland is in Frankenmuth, Michigan.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDoes IKEA do Christmas stuff?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, IKEA does Christmas stuff. Its holiday products are available seasonally.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n","excerpt":"Feeling festive this holiday season? Get inspired by the 7 best online Christmas stores for unique gifts and decorations.","excerptHtml":"\u003cp\u003eFeeling festive this holiday season? Get inspired by the 7 best online Christmas stores for unique gifts and decorations.\u003c/p\u003e","seo":{"__typename":"SEO","title":"7 Online Christmas Stores for Unique Gifts, Decorations and More","description":"Feeling festive this holiday season? Get inspired by the 7 best online Christmas stores for unique gifts and decorations."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"24 Creative Ways To Make Money\",\"url\":\"blog/creative-ways-make-money\"},{\"title\":\"30+ Shopping Cart Abandonment Statistics and Strategies for Recouping Lost Sales\",\"url\":\"blog/shopping-cart-abandonment\"},{\"title\":\"How to Start a Bath Bomb Business from Home- A Step-by-Step Guide\",\"url\":\"blog/bath-bomb-business\"},{\"title\":\"How To Sell Books Online After Opening Your Bookstore\",\"url\":\"blog/sell-books-online\"},{\"title\":\"Top 12 Achievable Business Ideas for Kids\",\"url\":\"blog/business-ideas-for-kids\"},{\"title\":\"From Shoes to Milk Bottles, Here’s What People Plan to Buy Post-Pandemic\",\"url\":\"blog/post-pandemic-trends\"},{\"title\":\"30 Best Passive Income Ideas To Build Your Wealth (2024)\",\"url\":\"blog/passive-income-ideas\"},{\"title\":\"29 Life-Changing Business Opportunities To Try\",\"url\":\"blog/business-opportunities\"},{\"title\":\"Top Online Shopping Categories in the US\",\"url\":\"blog/top-online-shopping-categories\"},{\"title\":\"10 Small Business Trends To Watch (New Research)\",\"url\":\"blog/small-business-trends\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/online_20christmas_20stores_2dfb2051-b3ab-4898-9942-02829a1439d3.png?v=1729525774","imageAltText":"online christmas stores","modifiedAt":"Nov 21, 2024","modifiedAtRaw":"2024-11-21T06:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/910458889","handle":"holiday-ecommerce-tools-apps","title":"33 Holiday Marketing Ideas To Sell More in 2024","publishedAt":"2024-11-21T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/holiday_20marketing_20ideas_9f6b3988-6093-44b5-aa28-ebfce4fbf8d8.png?v=1729279039","altText":"three presents lined up in a row representing holiday marketing ideas","width":1848,"height":782},"tags":["Marketing","Sell Online"],"contentHtml":"\u003cp\u003eYou can’t ignore it: There’s a festive buzz in the air. While some shoppers are gearing up for Black Friday sales, others are already checking off their holiday gift lists. \u003c/p\u003e\n\u003cp\u003eIt’s a huge opportunity for your business. During last year’s Black Friday Cyber Monday weekend, Shopify merchants hit record sales of \u003ca href=\"/news/shopify-merchants-drive-record-high-9-3-billion-in-black-friday-cyber-monday-sales\"\u003e$9.3 billion\u003c/a\u003e—24% more than the previous year. The trend continues upward: \u003ca href=\"https://www.bain.com/insights/black-friday-2024-sales-forecast-snap-chart/\"\u003eBain\u003c/a\u003e projects US retail sales could reach $75 billion this holiday season. \u003c/p\u003e\n\u003cp\u003eReady to capture your share? Now’s the time to start planning your holiday campaigns. Here’s a mega-list of proven holiday marketing strategies, including gift guides, email marketing examples, and festive apps to get your online store ready and drive more holiday sales. \u003c/p\u003e\n\u003ch2\u003e33 holiday marketing ideas\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eTurn existing products into holiday gifts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eDevelop seasonal product variants\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eOffer digital gift cards\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eConsider timed holiday-themed “drops”\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eCreate holiday collections\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eDevelop holiday gift guides\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eAdd gift wrapping as a product\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003ePromote holiday sales and promotions on social media\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eUse content marketing to drive traffic\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eHost a holiday giveaway\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eUpdate social media headers or avatars\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eSend a holiday-themed newsletter \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eIncentivize new subscribers with a discount\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eLaunched a timed email campaign\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eAdd festive lifestyle images\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eDress up your homepage\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eAdd a holiday-themed announcement bar\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eCreate a gift registry or wish list\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eAdd a countdown bar\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eCreate a shareable shipping calendar\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003ePromote last-minute delivery and pick-up options\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eEnable multiple-address shipping\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eUpdate your holiday returns policy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eCollaborate on an offline holiday marketing campaign\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eHost an in-store event for loyal customers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eSell at holiday markets\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#27\"\u003eHost a workshop or class\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#28\"\u003ePromote last-minute gifts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#29\"\u003eSay thanks\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#30\"\u003ePlan Boxing Day promotions\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#31\"\u003ePartner with nonprofits\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#32\"\u003eOffer personalized gifts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eSet up cart recovery campaigns\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/43-LUg-7Cp4?si=WbG6k9ZFjVahLX-p\" height=\"315\" width=\"560\" data-sanitized-allowfullscreen=\"\" data-sanitized-referrerpolicy=\"strict-origin-when-cross-origin\" data-sanitized-allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" data-sanitized-frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"1\"\u003e1. Turn existing products into holiday gifts\u003c/h3\u003e\n\u003cp\u003eYour core products can generate new interest when bundled as holiday gifts. Festive touches like To/From tags or ribbons to standard packaging, and include gift wrapping as an option right on the product page or at checkout. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eCreate product bundles with the Shopify Bundles app\u003c/p\u003e\n\u003cp\u003eProduct bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\u003c/p\u003e\n\u003ca href=\"https://apps.shopify.com/shopify-bundles\" class=\"marketing-button marketing-button--small\" data-sanitized-target=\"_blank\"\u003eInstall Shopify Bundles\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"2\"\u003e2. Develop seasonal product variants\u003c/h3\u003e\n\u003cp\u003eWhile it might be late to develop entirely new products unless you’re a \u003ca href=\"/blog/what-is-dropshipping\"\u003edropshipper\u003c/a\u003e or use \u003ca href=\"/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e, you can still create holiday variants. Simple updates like festive sock colors or holiday labels for scented candles can refresh your existing catalog.\u003c/p\u003e\n\u003cp\u003eFor example, coffee brand \u003ca href=\"https://detourcoffee.com/\"\u003eDetour\u003c/a\u003e creates a special holiday blend with seasonal branding and winter-inspired flavors. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/detour_9cd06746-3664-4f9b-becb-6a1b7b46919b.png?v=1732171477\" alt=\"Product page for Detour’s holiday blend coffee with product info\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eDetour’s holiday-specific holiday blend coffee.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"3\"\u003e3. Offer digital gift cards\u003c/h3\u003e\n\u003cp\u003eDigital \u003ca href=\"/blog/sell-gift-cards\"\u003egift cards\u003c/a\u003e are perfect if you want to add a holiday product but lack time. Feature them prominently on your site and in gift collections. You can promote them on social media after shipping deadlines pass to keep sales flowing through Christmas Eve. Update the gift card design to match the season and market them as perfect last-minute gifts.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/inkboxgiftcard.png?v=1732171476\" alt=\"Product page for a virtual $20 gift card that recipients can spend on temporary tattoo stickers.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://numpfer.com/\"\u003eInbox\u003c/a\u003e sells e-gift cards to holiday shoppers through its online store.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"4\"\u003e4. Consider timed holiday-themed “drops”\u003c/h3\u003e\n\u003cp\u003eBuild anticipation around new products by teasing “drops” to your social media audience or email subscribers. Try running a 12 Days of Christmas campaign, introducing a new featured product each day until your shipping deadline. Or create a virtual advent calendar revealing a new holiday promotion each day.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Create holiday collections\u003c/h3\u003e\n\u003cp\u003eBuild collections around holiday themes, categories, or gift recipients to help visitors navigate your site. Curate your core products into collections like Holiday Party Dresses, Gifts for Dad, or Toys for Toddlers. This is a simple, free marketing strategy when you’re tight on time or budget.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://uk.yeti.com/collections/cool-boxes\"\u003eYeti Coolers\u003c/a\u003e, for example, has a Stocking Stuffers collection, making it easy for shoppers to find curated holiday products. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/yeti_0cf98a0d-706f-4c29-a230-a1f568243879.png?v=1732171477\" alt=\"Navigation menu titled “Gifts” with subcategories like “Top gifts” and “Stocking stuffers”.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eYETI shows different gift suggestions in its navigation menu.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"6\"\u003e6. Develop a holiday gift guide\u003c/h3\u003e\n\u003cp\u003eHelp customers navigate your store from a gift-buying perspective. Create \u003ca href=\"/blog/59086981-how-to-use-gift-guides-to-boost-your-holiday-sales\"\u003egift guides\u003c/a\u003e on your blog, in \u003ca href=\"/blog/email-marketing\"\u003eemail marketing\u003c/a\u003e campaigns, or through social media. For a simple alternative, link from social media or your homepage to holiday collections renamed as gift guides.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e7. Add gift wrapping as a product\u003c/h3\u003e\n\u003cp\u003eGift wrapping add-ons offer convenience during the busy holiday season. Selling gift wrapping as a separate product means it appears in searches and collections. Baby brand \u003ca href=\"https://numpfer.com/\"\u003eNumpfer\u003c/a\u003e offers free gift wrapping as part of its offerings—especially valuable during the holidays.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/numpfer_f5dab7f8-3c00-449e-93f3-fe72cf81d1d1.png?v=1732171476\" alt=\"Product page for complimentary gift wrapping that can be applied to any order.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eNumpfer has created a product page for free gift-wrapping.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eInstead of creating a separate product, you can also use an app that integrates with your store. \u003ca href=\"https://apps.shopify.com/wrapped\"\u003eWrapped\u003c/a\u003e adds gift-wrapping options directly to product pages and checkout, letting customers select wrapping styles and add gift messages before checkout.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e8. Promote your holiday sales and promotions on social\u003c/h3\u003e\n\u003cp\u003eTry timed or limited daily deals to create anticipation and urgency. Share exclusive discounts with your social followers. Use a \u003ca href=\"/blog/214764681-discount-apps\"\u003ediscount app\u003c/a\u003e to offer gifts with purchase, BOGO holiday deals, or tiered discounts that encourage higher cart totals. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eSet up your socials for success\u003c/p\u003e\n\u003cp\u003eSchedule your posts and develop a sophisticated content strategy with this free social media calendar template.\u003c/p\u003e\n\u003ca href=\"/first-sale/social-media-plan\" class=\"marketing-button marketing-button--small\" data-sanitized-target=\"_blank\"\u003eGet template\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e9. Use content marketing to drive traffic\u003c/h3\u003e\n\u003cp\u003eA strong holiday \u003ca href=\"/blog/seo-tips\"\u003eSEO strategy\u003c/a\u003e can help drive shoppers to your site when they’re actively searching for products like yours. \u003c/p\u003e\n\u003cp\u003eThink about what your customers need during the holiday season. If they’re looking for festive recipes, unique gift ideas, or DIY content, create valuable content that connects with these interests. Share it through downloadable guides or how-to videos.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e10. Host a holiday giveaway\u003c/h3\u003e\n\u003cp\u003eSpread holiday cheer with a \u003ca href=\"/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests\"\u003esocial media giveaway\u003c/a\u003e. Ask followers to share your post or join your newsletter to enter. This can expand your reach while building your email list if newsletter signup is part of entry requirements.\u003c/p\u003e\n\u003cp\u003eYou can also add fun to the shopping experience with giveaway apps like \u003ca href=\"https://apps.shopify.com/wheelio-first-interactive-exit-intent-pop-up\"\u003eWheelio\u003c/a\u003e. Visitors spin to win bonuses like free shipping, discount codes, or free gifts.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wheelioapp.png?v=1732171476\" alt=\"Example of a “secret bonus” that website visitors can win through a spin the wheel gadget.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eCreate fun Christmas-themed spin wheels with the Wheelio app.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"11\"\u003e11. Update social media headers or avatars\u003c/h3\u003e\n\u003cp\u003eShow visitors your social profiles are ready for the holidays. Create seasonal logos and assets using \u003ca href=\"https://www.hatchful.com/\"\u003eHatchful\u003c/a\u003e or \u003ca href=\"https://www.canva.com/\"\u003eCanva\u003c/a\u003e, add holiday messaging to your bio, and turn your header into a festive banner.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e12. Send a holiday-themed newsletter \u003c/h3\u003e\n\u003cp\u003eConnect with subscribers through targeted \u003ca href=\"/blog/email-marketing-best-practices\"\u003eemail marketing\u003c/a\u003e campaigns. Your subject lines need to stand out— holiday inboxes are crowded. \u003c/p\u003e\n\u003cp\u003eTake inspiration from \u003ca href=\"https://happichoc.com/\"\u003eHappi Chocolate\u003c/a\u003e, who built anticipation for Black Friday:\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/happi.png?v=1732171476\" alt=\"Email from a chocolate brand that says “Black Friday is coming…”.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eHappi teases Black Friday drops to email subscribers. Source: \u003ca href=\"https://reallygoodemails.com/happi-chocolate\"\u003eReally Good Emails\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"13\"\u003e13. Incentivize new subscribers with a discount\u003c/h3\u003e\n\u003cp\u003eAttract holiday subscribers with \u003ca href=\"/blog/bfcm-promotion-ideas\"\u003eseasonal offers\u003c/a\u003e. Set up welcome emails with unique coupon codes, or use a pop-up that reveals the discount when visitors sign up.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e14. Launch a timed email campaign\u003c/h3\u003e\n\u003cp\u003eKeep subscribers engaged with daily or weekly holiday promotions. Feature daily deals, discount codes, gifts with purchase, and new products that build excitement as the holiday approaches.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e15. Add festive lifestyle images\u003c/h3\u003e\n\u003cp\u003eShow your products in a holiday context with seasonal \u003ca href=\"/blog/lifestyle-photography\"\u003elifestyle photos\u003c/a\u003e. If new photography isn’t possible, find free stock photos on sites like \u003ca href=\"https://burst.shopify.com/\"\u003eBurst\u003c/a\u003e for collection headers.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📌Pro tip: \u003c/strong\u003e\u003ca href=\"/magic\"\u003eShopify Magic\u003c/a\u003e can change product image backgrounds in a few clicks—no reshoots needed.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eShopify Magic\u003c/p\u003e\n\u003cp\u003eShopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/magic\" class=\"marketing-button marketing-button--small\" data-sanitized-target=\"_blank\"\u003eAI designed for commerce\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"16\"\u003e16. Dress up your homepage\u003c/h3\u003e\n\u003cp\u003eAdd festive elements to show visitors you’re ready for holiday shopping. Several apps in the \u003ca href=\"https://apps.shopify.com/\"\u003eShopify App Store\u003c/a\u003e make it simple:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/christmas-snowfall-effect\"\u003eChristmas Snowfall Effects\u003c/a\u003e creates falling snow\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/festive-decorations?utm_source=post\u0026amp;utm_medium=blog\u0026amp;utm_term=910458889\u0026amp;utm_campaign=holiday\"\u003eHolidaySpark\u003c/a\u003e adds animated holiday icons\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/custom-background-music\"\u003eMX MP3 Background Holiday Player\u003c/a\u003e greets customers with a seasonal soundtrack\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/planttherapy.png?v=1732171477\" alt=\"Homepage banner that says “20% off essential oils”.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.planttherapy.com/\"\u003ePlant Therapy\u003c/a\u003e showcases its holiday discount in a homepage banner.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"17\"\u003e17. Add a holiday-themed announcement bar\u003c/h3\u003e\n\u003cp\u003eAdd an announcement bar to highlight specials and shipping deadlines. Apps like \u003ca href=\"https://apps.shopify.com/quick-announcement-bar-always-keep-your-customers-informed\"\u003eHextom\u003c/a\u003e let you add custom banners quickly. Guitar brand \u003ca href=\"https://loogguitars.com/\"\u003eLoog\u003c/a\u003e uses this space to promote its 40%-off sale across the site.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/loog.png?v=1732171476\" alt=\"Black announcement banner that says “Black Friday sitewide sale”.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eLoog’s Black Friday sale is visible to anyone, regardless of the page they land on.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"18\"\u003e18. Create a gift registry or wish list\u003c/h3\u003e\n\u003cp\u003eWish lists help build your customer list and boost sales. Customers create accounts to save products, letting you notify them about sales on their saved items. Try apps like \u003ca href=\"https://apps.shopify.com/swym-relay\"\u003eWishlist Plus\u003c/a\u003e and \u003ca href=\"https://apps.shopify.com/gift-reggie-by-eshop-admin?utm_source=post\u0026amp;utm_medium=blog\u0026amp;utm_term=910458889\u0026amp;utm_campaign=holiday\"\u003eGift Reggie\u003c/a\u003e to manage registries and send targeted marketing messages. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/johneliot.png?v=1732171477\" alt=\"Product page for a luxury poncho with a contrasting “Add to wishlist” button beside “Add to cart”.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.johnelliott.com/\"\u003eJohn Elliot\u003c/a\u003e lets customers add items to their virtual wishlist.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"19\"\u003e19. Add a countdown bar \u003c/h3\u003e\n\u003cp\u003eShow shipping cut-off dates clearly to create urgency. Apps like \u003ca href=\"https://apps.shopify.com/powr-countdown-timer\"\u003ePOWR\u003c/a\u003e and \u003ca href=\"https://apps.shopify.com/order-deadline?utm_source=post\u0026amp;utm_medium=blog\u0026amp;utm_term=910458889\u0026amp;utm_campaign=holiday\"\u003eOrder Deadline\u003c/a\u003e embed countdown times on product pages to remind customers about purchase deadlines.\u003c/p\u003e\n\u003ch3 id=\"20\"\u003e20. Create a shareable shipping calendar\u003c/h3\u003e\n\u003cp\u003eMake \u003ca href=\"/blog/holiday-shipping-deadlines\"\u003eholiday shipping deadlines\u003c/a\u003e easy to find. Share a calendar graphic or chart with key dates across your FAQ pages, emails, and social media. \u003c/p\u003e\n\u003ch3 id=\"21\"\u003e21. Promote last-minute delivery and pick-up options\u003c/h3\u003e\n\u003cp\u003eIf you serve local customers, consider offering pickup beyond shipping deadlines. Allow \u003ca href=\"/retail/curbside-pickup\"\u003ecurbside\u003c/a\u003e pickup from your store, studio, or office. You might even add local delivery just for the holidays.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cdiv data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\" data-sanitized-data-mce-style=\"text-align: center;\"\u003e\u003cimg data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" style=\"float: none;\" alt=\"Cracker Barrel’s email tells people how to order and arrange in-store pickup for Christmas meals.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/crackerbarrel.png?v=1732171477\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/crackerbarrel.png?v=1732171477\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/crackerbarrel.png?v=1732171477\" data-mce-style=\"float: none;\" data-sanitized-data-mce-style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://shop.crackerbarrel.com/\"\u003eCracker Barrel\u003c/a\u003e offers in-store pickup across the country so customers can get their products quicker. Source: \u003ca href=\"https://reallygoodemails.com/cracker-barrel\"\u003eReally Good Emails\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"22\"\u003e22. Enable multiple-address shipping\u003c/h3\u003e\n\u003cp\u003eLet customers ship items from a single order to different addresses with \u003ca href=\"https://apps.shopify.com/giftship?utm_source=post\u0026amp;utm_medium=blog\u0026amp;utm_term=910458889\u0026amp;utm_campaign=holiday\"\u003eGiftship\u003c/a\u003e—perfect for shoppers buying multiple gifts.\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e23. Update your holiday returns policy\u003c/h3\u003e\n\u003cp\u003eSet clear refund and exchange terms early, especially if they change for the holidays. A simple returns process can boost purchase confidence. Clothing brand \u003ca href=\"https://forloveandlemons.com/\"\u003eFor Love and Lemons\u003c/a\u003e includes instructions for returning gifts, helping gift recipients navigate returns smoothly. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/returnfaqs.png?v=1732171476\" alt=\"Returns policy with the subheading “How do I return a gift?”\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eThis retailer tells holiday shoppers how to return items bought as a gift.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"24\"\u003e24. Collaborate on an offline holiday marketing campaign\u003c/h3\u003e\n\u003cp\u003eFor physical stores, partner with neighboring businesses on holiday promotions. Consider Main Street bingo cards, brand collaborations, scavenger hunts, or special shopping events. \u003ca href=\"https://torontojunction.ca/\"\u003eThe Junction\u003c/a\u003e business association in Toronto created a window wonderland with local shops. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"14\" data-sanitized-data-instgrm-version=\"14\" data-instgrm-permalink=\"https://www.instagram.com/p/DB3x7fOtxOD/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-sanitized-data-instgrm-permalink=\"https://www.instagram.com/p/DB3x7fOtxOD/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-captioned=\"\" data-sanitized-data-instgrm-captioned=\"\" class=\"instagram-media\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" href=\"https://www.instagram.com/p/DB3x7fOtxOD/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-sanitized-target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg xmlns:xlink=\"https://www.w3.org/1999/xlink\" xmlns=\"https://www.w3.org/2000/svg\" version=\"1.1\" viewbox=\"0 0 60 60\" height=\"50px\" width=\"50px\"\u003e\u003cg fill-rule=\"evenodd\" fill=\"none\" stroke-width=\"1\" stroke=\"none\"\u003e\u003cg fill=\"#000000\" transform=\"translate(-511.000000, -20.000000)\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https://www.instagram.com/p/DB3x7fOtxOD/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-sanitized-target=\"_blank\"\u003eA post shared by Toronto Junction (@torontojunction)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-attr-async=\"\" data-encoded-attr-src=\"JTJGJTJGd3d3Lmluc3RhZ3JhbS5jb20lMkZlbWJlZC5qcw==\" data-encoded-tag-value=\"\" data-encoded-tag-name=\"script\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003ch3 id=\"25\"\u003e25. Host an in-store event for loyal customers\u003c/h3\u003e\n\u003cp\u003eWelcome local customers to an exclusive after-hours event with food, music, and special offers. These experiences help shoppers connect with your brand while exploring products in person. \u003c/p\u003e\n\u003ch3 id=\"26\"\u003e26. Sell at holiday markets\u003c/h3\u003e\n\u003cp\u003eTest retail selling by joining existing holiday markets or hosting your own. Meet your local community, network with other business owners, and direct shoppers to your online store.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eStart selling in-person with Shopify POS\u003c/p\u003e\n\u003cp\u003eShopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmers markets, pop-up events and meetups, craft fairs, and anywhere in between.\u003c/p\u003e\n\u003ca href=\"/pos?itcat=coreblog\u0026amp;itterm=shopify-pos-cta\" class=\"marketing-button marketing-button--small\" data-sanitized-target=\"_blank\"\u003eDiscover Shopify POS\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"27\"\u003e27. Host a workshop or class\u003c/h3\u003e\n\u003cp\u003ePlan in-store events around holiday campaigns. If you’re promoting a new product, incorporate it into a DIY project. A craft store might lead a wreath-making workshop using their flowers, string, and tinsel—giving customers hands-on experience with the products.\u003c/p\u003e\n\u003ch3 id=\"28\"\u003e28. Promote last-minute gifts\u003c/h3\u003e\n\u003cp\u003eAfter shipping deadlines pass, focus marketing on \u003ca href=\"https://help.shopify.com/manual/products/gift-card-products?utm_source=post\u0026amp;utm_medium=blog\u0026amp;utm_term=910458889\u0026amp;utm_campaign=holiday\"\u003egift cards\u003c/a\u003e and \u003ca href=\"/blog/59308165-how-to-sell-digital-products-with-shopify\"\u003edigital products\u003c/a\u003e for late shoppers.\u003c/p\u003e\n\u003ch3 id=\"29\"\u003e29. Say thanks\u003c/h3\u003e\n\u003cp\u003eOnce the holiday rush ends, send thank you notes or follow-up offers to keep customers engaged. \u003ca href=\"https://apps.shopify.com/postpilot\"\u003ePostPilot\u003c/a\u003e helps you reach customers through personalized postcards instead of crowded inboxes.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/postpilot.png?v=1732171476\" alt=\"Shopify app PostPilot lets brands choose from premade direct mail templates to send.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eTake the “set it and forget it” approach to direct mail with PostPilot.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"30\"\u003e30. Plan Boxing Day promotions\u003c/h3\u003e\n\u003cp\u003eContinue past Christmas with Boxing Day or Boxing Week deals. Send previews before Christmas—shoppers may have gift cards to spend or items to exchange. \u003c/p\u003e\n\u003ch3 id=\"31\"\u003e31. Partner with nonprofits\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/news/purpose-driven-bfcm\"\u003eMore than 20% of consumers\u003c/a\u003e plan to shop sustainably this holiday season. Consider partnering with nonprofits to donate from each order. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://adventuristbackpacks.com/\"\u003eAdventurist Backpack Co.\u003c/a\u003e donates 25 meals for every product sold. Last holiday season, it expanded its Feeding America partnership by also donating backpacks to local students. \u003c/p\u003e\n\u003cp\u003e“They are really happy to be able to give back both on a national level and locally here in the community,” says co-founder Matilda Sandstroem. “There’s always a burst of sales.”\u003c/p\u003e\n\u003ch3 id=\"32\"\u003e32. Offer personalized gifts\u003c/h3\u003e\n\u003cp\u003eWith personalized gifts expected to reach \u003ca href=\"https://www.statista.com/statistics/1283363/global-personalized-gifts-market-size/\"\u003e$34.3 billion\u003c/a\u003e in annual sales by 2026, consider adding customization options. Baby brand \u003ca href=\"https://babymori.com/\"\u003eMORI\u003c/a\u003e adds a “Personalize me” button on product pages, letting gift shoppers add names to sleepsuits for an extra £5.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mori.png?v=1732171477\" alt=\"Name customization tool that adds a child’s name to their sleepsuit.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eMORI upsells personalization for items commonly bought as gifts.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"33\"\u003e33. Set up cart recovery campaigns\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/bfcm-checklist\"\u003eCart abandonment rises\u003c/a\u003e during Black Friday Cyber Monday as shoppers wait for better deals. \u003ca href=\"/blog/abandoned-cart-emails\"\u003eCart recovery emails\u003c/a\u003e showing abandoned items with personalized checkout links can bring these customers back.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cdiv data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\" data-sanitized-data-mce-style=\"text-align: center;\"\u003e\u003cimg data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" style=\"float: none;\" alt=\"Cart recovery email that reminds shoppers of a 30% Black Friday promotion.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pulppress.png?v=1732171477\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pulppress.png?v=1732171477\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pulppress.png?v=1732171477\" data-mce-style=\"float: none;\" data-sanitized-data-mce-style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://us.pulpandpress.com/\"\u003ePulp \u0026amp; Press\u003c/a\u003e sends this cart recovery email to Black Friday shoppers. Source: \u003ca href=\"https://reallygoodemails.com/pulp-and-press\"\u003eReally Good Emails\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch2\u003e6 tips to launch a successful holiday marketing campaign\u003c/h2\u003e\n\u003cp\u003eNow you’re loaded up with inspiration, use these tips to turn your holiday marketing ideas into results this season: \u003c/p\u003e\n\u003ch3\u003e1. Start planning early\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.forrester.com/blogs/holiday-shopping-has-started-so-has-our-research-to-help/\"\u003eOne-third of online shoppers\u003c/a\u003e start holiday shopping in October, so begin your \u003ca href=\"/blog/bfcm-checklist\"\u003eBlack Friday planning\u003c/a\u003e now. Create holiday posts, graphics, or email copy ahead of time to avoid last-minute stress. \u003c/p\u003e\n\u003cp\u003eBuild excitement through October with teasers. By Thanksgiving, your customers will be ready to buy—and you’ll be ready to serve them.\u003c/p\u003e\n\u003ch3\u003e2. Set goals for holiday sales\u003c/h3\u003e\n\u003cp\u003eMeasure your \u003ca href=\"/retail/holiday-marketing\"\u003eholiday marketing\u003c/a\u003e success by setting clear goals before planning your campaigns. Review last year’s performance to set realistic targets that align with your business objectives. \u003c/p\u003e\n\u003cp\u003eMake your goals SMART: specific, measurable, achievable, relevant, and time-based. “Generate 10% more sales in December through email” works better than “Get more leads.” \u003c/p\u003e\n\u003ch3\u003e3. Create a holiday marketing strategy\u003c/h3\u003e\n\u003cp\u003eChoose marketing ideas that fit your brand and audience rather than trying everything. Plan your content, channels, and timing carefully. Combine emails, social media promotions, and website updates to reach more customers. \u003c/p\u003e\n\u003cdiv data-guide=\"marketing_plan\" data-sanitized-data-guide=\"marketing_plan\"\u003e\u003c/div\u003e\n\u003ch3\u003e4. Personalize your marketing\u003c/h3\u003e\n\u003cp\u003eCustomers buy more from brands that understand them. Use previous shopping data to personalize your holiday messages, from product recommendations to special offers for loyal customers.\u003c/p\u003e\n\u003ch3\u003e5. Show your personality \u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.gallup.com/workplace/398954/customer-brand-preference-decisions-gallup-principle.aspx\"\u003eWith 70% of purchasing decisions driven by emotion\u003c/a\u003e, let your brand personality shine in your holiday campaigns. Be personable and human by cracking jokes, using a casual tone of voice, and sharing your unique values. \u003c/p\u003e\n\u003ch3\u003e6. Consider extra funding\u003c/h3\u003e\n\u003cp\u003eHoliday advertising costs rise as brands compete for limited customer attention. Focus your budget on channels with proven returns.\u003c/p\u003e\n\u003cp\u003eYou might need funding beyond marketing. \u003ca href=\"/case-studies/pashion-footwear\"\u003ePassion Footwear\u003c/a\u003e used \u003ca href=\"/capital\"\u003eShopify Capital\u003c/a\u003e to airship 20% of its seasonal inventory instead of slower sea freight.\u003c/p\u003e\n\u003cp\u003e“I’m not confident we would have been able to bring in our holiday shipment [without Shopify Capital],” said CEO and founder Haley Pavone. “Capital was vital in getting us the holiday inventory on hand that we needed to support that 375% sales growth. I don’t think we would have seen anything close to that growth figure without it.”\u003c/p\u003e\n\u003ch2\u003eEnd 2024 with a bang using these holiday marketing ideas \u003c/h2\u003e\n\u003cp\u003eHoliday marketing requires a different approach. Your customers are shopping for others, not themselves, and shipping deadlines create natural urgency. \u003c/p\u003e\n\u003cp\u003eUse these holiday marketing tips and \u003ca href=\"/learn/tutorials/marketing-tools-for-holiday-selling\"\u003etools\u003c/a\u003e to adapt your marketing for the holiday season. Create positive shopping experiences that turn holiday customers into year-round buyers in 2025.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eReach customers everywhere they are with Shopify\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube, from one back office. Make sales on multiple channels and manage everything from Shopify.\u003c/p\u003e\n\u003ca href=\"/channels?itcat=coreblog\u0026amp;itterm=shopify-sales-channels-cta\" class=\"marketing-button marketing-button--small\" data-sanitized-target=\"_blank\"\u003eExplore Shopify’s sales channels\u003c/a\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eHoliday marketing ideas FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best form of marketing for the holidays?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eOffer guaranteed holiday delivery.\u003c/li\u003e\n\u003cli\u003ePromote gift cards.\u003c/li\u003e\n\u003cli\u003eCreate and promote gift guides.\u003c/li\u003e\n\u003cli\u003eOffer a Black Friday discount code.\u003c/li\u003e\n\u003cli\u003ePartner with a nonprofit.\u003c/li\u003e\n\u003cli\u003eHost an in-store event.\u003c/li\u003e\n\u003cli\u003eAdd festive backgrounds to product imagery.\u003c/li\u003e\n\u003cli\u003eSell gift wrapping services.\u003c/li\u003e\n\u003cli\u003eExtend your returns policy.\u003c/li\u003e\n\u003cli\u003eUpsell personalization on gifts.\u003c/li\u003e\n\u003cli\u003eRun social media contests.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are some creative holiday marketing campaign ideas?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eA holiday “spin to win” contest.\u003c/li\u003e\n\u003cli\u003eTargeted gift guides based on customer personas.\u003c/li\u003e\n\u003cli\u003ePromoted products or gift bundles using influencer marketing.\u003c/li\u003e\n\u003cli\u003eIn-store holiday events or workshops.\u003c/li\u003e\n\u003cli\u003eOffering free shipping on featured products.\u003c/li\u003e\n\u003cli\u003eProducing holiday videos like Christmas countdowns.\u003c/li\u003e\n\u003cli\u003eSpreading holiday cheer with free gifts or donations.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best promotional strategy for the Christmas season?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eSell nostalgia.\u003c/li\u003e\n\u003cli\u003eCreate a gift guide.\u003c/li\u003e\n\u003cli\u003eOffer guaranteed Christmas delivery.\u003c/li\u003e\n\u003cli\u003eGift wrap gifts.\u003c/li\u003e\n\u003cli\u003eOffer personalization.\u003c/li\u003e\n\u003cli\u003eHost a giveaway.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhen should I start marketing holiday items?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eStart early—most shoppers aim to finish their holiday shopping by December. Give yourself enough time to create and execute campaigns across all your channels.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n","excerpt":"Here’s a mega-list of holiday marketing ideas, including gift guides, email marketing examples, and festive apps to get your online store ready.","excerptHtml":"\u003cp\u003eHere’s a mega-list of holiday marketing ideas, including gift guides, email marketing examples, and festive apps to get your online store ready.\u003c/p\u003e","seo":{"__typename":"SEO","title":"33 Holiday Marketing Ideas To Sell More in 2024","description":"Here’s a mega-list of holiday marketing ideas, including gift guides, email marketing examples, and festive apps to get your online store ready."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/holiday-ecommerce-tools-apps\",\"en-GB\":\"https://www.shopify.com/uk/blog/holiday-ecommerce-tools-apps\",\"en-AU\":\"https://www.shopify.com/au/blog/holiday-ecommerce-tools-apps\",\"en-ID\":\"https://www.shopify.com/id/blog/holiday-ecommerce-tools-apps\",\"en-NZ\":\"https://www.shopify.com/nz/blog/holiday-ecommerce-tools-apps\",\"en-ZA\":\"https://www.shopify.com/za/blog/holiday-ecommerce-tools-apps\",\"en-NG\":\"https://www.shopify.com/ng/blog/holiday-ecommerce-tools-apps\",\"en-PH\":\"https://www.shopify.com/ph/blog/holiday-ecommerce-tools-apps\",\"en-SG\":\"https://www.shopify.com/sg/blog/holiday-ecommerce-tools-apps\",\"en-HK\":\"https://www.shopify.com/hk/blog/holiday-ecommerce-tools-apps\",\"en-IE\":\"https://www.shopify.com/ie/blog/holiday-ecommerce-tools-apps\",\"en-MY\":\"https://www.shopify.com/my/blog/holiday-ecommerce-tools-apps\",\"pt\":\"https://www.shopify.com/br/blog/71072709-7-maneiras-simples-de-aumentar-sua-receita-nas-ferias\",\"de\":\"https://www.shopify.com/de/blog/newsletter-weihnachten\",\"es\":\"https://www.shopify.com/es/blog/campanas-de-newsletter-de-navidad-para-aumentar-tus-ventas\",\"fr\":\"https://www.shopify.com/fr/blog/10317141-7-astuces-pour-optimiser-votre-site-e-commerce-et-faire-des-ventes-record-pendant-les-fetes\",\"it\":\"https://www.shopify.com/it/blog/gestire-resi-durante-le-feste\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How to Prepare Your Online Store for the Holiday Season\",\"url\":\"blog/15408729-how-to-prepare-your-online-store-for-the-holiday-season\"},{\"title\":\"How to Use Gift Guides to Boost Your Holiday Sales\",\"url\":\"blog/gift-guides-holiday-sales\"},{\"title\":\"TikTok Merch: How To Make and Sell it on Tiktok\",\"url\":\"blog/make-merch-tiktok\"},{\"title\":\"How To Choose the Best Etsy Shop Name\",\"url\":\"blog/etsy-shop-names\"},{\"title\":\"Understanding The Consequences of Brexit On Ecommerce\",\"url\":\"blog/brexit-impact-ecommerce\"},{\"title\":\"Real-Time Marketing- How to Use Trending Moments to Reach a Larger Audience\",\"url\":\"blog/75544709-real-time-marketing-why-you-should-watch-the-super-bowl-even-if-you-dont-like-football\"},{\"title\":\"How To Sell Your Products on Social Media\",\"url\":\"blog/sell-products-social-media\"},{\"title\":\"Drive More Ecommerce Sales with Live Chat Without Being Trapped at Your Desk\",\"url\":\"blog/ecommerce-live-chat\"},{\"title\":\"Turn Showrooming Into Sales- Introducing Buy Online for Shopify POS\",\"url\":\"blog/turn-showrooming-into-sales-introducing-buy-online-for-shopify-pos\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/holiday_20marketing_20ideas_9f6b3988-6093-44b5-aa28-ebfce4fbf8d8.png?v=1729279039","imageAltText":"three presents lined up in a row representing holiday marketing ideas","modifiedAt":"Nov 21, 2024","modifiedAtRaw":"2024-11-21T06:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/215822345","handle":"how-to-build-a-brand","title":"How To Build a Brand in 7 Steps: Get Started in 2025","publishedAt":"2024-11-13T20:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-build-a-brand.png?v=1727452697","altText":"Translucent pink and purple boxes stacked against a gradient background","width":1848,"height":782},"tags":["Brand"],"contentHtml":"\u003cp\u003eBrand building is a critical part of \u003ca href=\"/blog/how-to-start-a-business\"\u003estarting a business\u003c/a\u003e. A great business idea or innovative product means nothing if you can’t communicate it to the world—specifically in a way that your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e can relate to.\u003c/p\u003e\n\u003cp\u003eHow customers, competitors, and the market perceive your brand image comes down to brand positioning and aesthetic choices, but your brand identity is more than a logo. It encompasses everything from your brand personality to mission statement to the consistent color palette you use across channels.\u003c/p\u003e\n\u003cp\u003eIn this guide, learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience. Plus, explore what it takes to create a brand logo or catchy slogan, with real examples from successful brands and \u003ca href=\"/blog/branding-design\"\u003ebranding design\u003c/a\u003e tips from experts.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is a brand?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhat are the building blocks of a brand?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eEstablishing brand guidelines\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eHow to build a brand in 7 steps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eEvolving your brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eHow to build a brand FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is a brand?\u003c/h2\u003e\n\u003cp\u003eA brand defines a business, product, service, person, or concept in the market. It differentiates your business from others in the same industry and has a set of rules (called brand guidelines) that dictate how that business will be marketed and presented. \u003ca href=\"/blog/what-is-branding\"\u003eBranding\u003c/a\u003e is the process of establishing a brand—how it looks, what it sounds like, and the defined target audience it hopes to reach. \u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhat are the building blocks of a brand?\u003c/h2\u003e\n\u003cp\u003eA brand is more than a logo, slogan, or color palette. To build a successful brand, there’s plenty of groundwork you need to do before you can start designing a website or creating marketing materials. \u003c/p\u003e\n\u003cp\u003eHere are the building blocks to include in your \u003ca href=\"/blog/brand-guidelines\"\u003ebrand guidelines\u003c/a\u003e document:\u003c/p\u003e\n\u003ch3\u003eTarget audience\u003c/h3\u003e\n\u003cp\u003eDefining your target audience is one of the most important stages of creating a brand from scratch. Everything stems from this. Defining your audience in detail helps you build a brand that speaks directly to it. Later in this article, you’ll learn tactics for understanding this audience.\u003c/p\u003e\n\u003ch3\u003eBrand identity\u003c/h3\u003e\n\u003cp\u003eYour brand identity encompasses your business name and the visual elements that define your brand, from your logo and colors to the aesthetic of your photography and your social media handles. Brand identity also includes your brand’s story and competitive advantage.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Ecommerce website page for brand Yumwoof!\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-yumwoof.png?v=1703083751\" class=\"block block--bordered\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-yumwoof.png?v=1703083751\"\u003e\n\u003cfigcaption\u003eYumwoof! uses a consistent palette of colors and suite of fonts across its website, packaging, and marketing channels. \u003ca href=\"https://yumwoof.com/\"\u003e\u003cem\u003eYumwoof!\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003eBrand voice\u003c/h3\u003e\n\u003cp\u003eBrand voice is how your brand sounds. Defining this ensures brand consistency across every customer touchpoint. If your customers expect a cheeky, frank tone from you on social media, carry that through into your website copy and other communications.\u003c/p\u003e\n\u003ch3\u003eMission and values\u003c/h3\u003e\n\u003cp\u003eYour brand’s mission is the North Star for your business. It establishes both a goal for your company and a promise to your customers. Your values are what your brand stands for. Both are important as you build your brand because they keep your decisions in check. Whatever you do as a brand should always stay true to your mission and values.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Ecommerce website page for brand Embeba\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-embeba.png?v=1703083789\" class=\"block block--bordered\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-embeba.png?v=1703083789\"\u003e\n\u003cfigcaption\u003eBy including its values on its brand story page, Embeba builds trust with its target audience. \u003ca href=\"https://embeba.com/\"\u003e\u003cem\u003eEmBeba\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003eStyle guide\u003c/h3\u003e\n\u003cp\u003eYour brand style guide is one part of your larger brand guidelines. It spells out exactly how your brand will surface on every platform or channel. It covers acceptable use of your logo, fonts, brand voice and tone, and the overall aesthetic of your brand. It’s a useful guide as you scale, hire, and use agencies to create work on your behalf. \u003c/p\u003e\n\u003ch2 id=\"3\"\u003eEstablishing brand guidelines\u003c/h2\u003e\n\u003cp\u003eBrand guidelines are the bible for your brand. This document or set of documents will take a position on every aspect of your brand and how it shows up in various places. Every decision you make during the brand building process will be captured here. \u003c/p\u003e\n\u003cp\u003eA well-executed set of brand guidelines will achieve the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eKeep staff, freelancers, retail partners, and agencies on the same page\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAid in staff hiring and training (what are the qualities your brand looks for in an employee?)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eEnsure your branding is consistent across all touchpoints\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBe a go-to resource for crisis communications\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBe a flexible document that grows with your brand\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eHow to build a brand in 7 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eResearch your target market\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eDetermine your brand’s voice and personality\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eChoose your business name\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eWrite your brand story\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eCreate a brand style guide\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eDesign your logo and brand assets\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eApply your branding across your business\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eAs a small business owner, taking the time to establish your brand image is critical, especially if you’re entering a crowded market. Plus, creating a solid foundation for your brand identity can help you build brand awareness over time. \u003c/p\u003e\n\u003cp\u003eWhile you might revisit some steps as you pivot or create your brand, it’s important you consider each aspect as you shape your brand identity. Bookmark this guide as a handy resource to access throughout your brand building journey.\u003c/p\u003e\n\u003ciframe title=\"What is Branding? How To Build A Successful Brand In 6 Steps\" src=\"https://www.youtube.com/embed/r4WPjBFtOzs\" height=\"397\" width=\"707\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\" teidentifier=\"zr4z2wpl8brlvy2phq3\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"7\"\u003e1. Research your target market\u003c/h3\u003e\n\u003cp\u003eThe first step to building a successful brand is understanding the current market: Who are your potential customers and competitors? Every solid brand strategy and business plan is based on this very question. \u003c/p\u003e\n\u003cp\u003eYou can’t create a brand logo unless you know your audience's preferences. And developing a unique brand personality can only happen once you know the competitive landscape. \u003c/p\u003e\n\u003cp\u003eThere are many ways to conduct market research before you start the brand building process:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eGoogle your product or service category and analyze the direct and indirect competitors that appear in search results.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTalk to people who are part of your target market and ask them what brands they buy from in your industry.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLook at the relevant social media accounts or pages your target audience follows.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eShop online or in retail stores and get a feel for how your customers would browse and buy products.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInvestigate trends in your industry by reading publications, browsing social media, and using Google Trends.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eDuring your research, note the biggest brands in the market. What are they doing right? What do you offer that they don’t? This is called your \u003ca href=\"/blog/unique-selling-proposition\"\u003eunique selling proposition\u003c/a\u003e (USP). \u003c/p\u003e\n\u003cp\u003eYou should also pay attention to the habits common to your target audience, like the platforms they use most, the language and slang they use, and how they engage with other brands. These insights will help you understand where and how best to reach them. \u003c/p\u003e\n\u003cp\u003eLingerie brand \u003ca href=\"https://lemonadedolls.com/\"\u003eLemonade\u003c/a\u003e is a size-inclusive and body-positive line of products for “every person.” While this may sound like a broad audience, Lemonade understands that its target customer is someone who doesn’t feel represented by typical lingerie brands.\u003c/p\u003e\n\u003cp\u003e\u003cimg alt=\"Ecommerce website page for brand Lemonade\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-lemonade.png?v=1703084693\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003cp\u003eBeyond saying it, Lemonade \u003cem\u003eshows\u003c/em\u003e it’s a brand for all bodies by showcasing diverse models and offering gender-affirming products.\u003c/p\u003e\n\u003cp\u003e\u003cimg alt=\"Ecommerce website page for brand Lemonade\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-lemonade2.png?v=1703084724\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e2. Determine your brand’s voice and personality\u003c/h3\u003e\n\u003cp\u003eBranding isn’t about trying to be everything to everyone. A strong POV will speak to the audience you care about most. It will tell this group that yours brand is for them. To develop this POV and a distinct brand voice, there are several exercises you can complete. \u003c/p\u003e\n\u003ch4\u003eCreate a positioning statement\u003c/h4\u003e\n\u003cp\u003eA positioning statement is one or two lines that stake your brand’s claim in the market. It won’t necessarily be a public-facing statement, but will help steer the direction of your brand story and other parts of your brand guidelines. \u003c/p\u003e\n\u003cp\u003eA positioning statement should outline what you sell, who it’s for, and what makes you unique. Your \u003ca href=\"/blog/value-proposition\"\u003evalue proposition\u003c/a\u003e is what’s going to give you an edge—even in a crowded market. \u003c/p\u003e\n\u003cp\u003eUse this template to create yours: \u003c/p\u003e\n\u003cp\u003e\u003cem\u003e“We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION]. \u003c/em\u003e\u003cem\u003eUnlike [THE COMPETITION], we [KEY DIFFERENTIATOR].”\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eAn example positioning statement might look something like this:\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e“We offer lightweight and waterproof daypacks for travelers, which fold into a wallet-sized pouch when not in use. Unlike other accessory brands, we guarantee our packs for life—no questions asked.”\u003c/em\u003e\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-lomi.png?v=1703084918\" alt=\"Ecommerce website page for brand Lomi\" class=\"block block--bordered\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-lomi.png?v=1703084918\"\u003e\n\u003cfigcaption\u003eLomi’s positioning statement is evident in the copy on its website. This section outlines the brand’s value proposition in relation to the alternatives. \u003ca href=\"https://lomi.com/products/lomi\"\u003e\u003cem\u003eLomi\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip: \u003c/strong\u003eYou can use this exercise as the basis for your \u003ca href=\"/blog/mission-statement\"\u003emission statement\u003c/a\u003e—expand on your positioning statement to include your \u003ca href=\"/blog/brand-promise\"\u003ebrand promise\u003c/a\u003e and what you stand for.\u003c/p\u003e\n\u003ch4\u003eBrainstorm using word association\u003c/h4\u003e\n\u003cp\u003eImagine your brand as a person. What are they like? Do they have the kind of personality your customers would be attracted to? Describe this person. How can your description translate from a person to a brand?\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/121012741-fashion-branding-secrets-from-industry-experts\"\u003eFashion branding\u003c/a\u003e expert Joey Ng suggests narrowing your list of adjectives down to just three of the best words. “Find your niche and define in very few words what makes your brand distinctive,” she says. “If something doesn’t fit those original three words—even though you might like it—scrap it. Establish the core message, nail it, then expand.”\u003c/p\u003e\n\u003ch4\u003eHone your brand voice and tone\u003c/h4\u003e\n\u003cp\u003eYour \u003ca href=\"/blog/brand-voice\"\u003ebrand voice\u003c/a\u003e and tone will help you hone in on how you want to sound to customers and what you want them to feel when they interact with you. Is your voice cheeky or serious? Does it aim to be a reliable friend, a muse, or a trusted expert? \u003c/p\u003e\n\u003cp\u003eEstablish a list of dos and don’ts that govern the language you will and won’t use in your communications. You may even want to drill down on specific communications channels like social media or customer service: How does your tone change depending on the situation?\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e3. Choose your business name\u003c/h3\u003e\n\u003cp\u003eYour company’s name is probably one of the first big commitments you’ll make as a business owner. Ideally, you want a \u003ca href=\"/blog/how-to-come-up-with-a-brand-name\"\u003ebrand name\u003c/a\u003e that isn’t being used by another company (especially in your industry), has available social media handles, and is a fit based on your brand or products. It should be easy to remember and hard to imitate.\u003c/p\u003e\n\u003cp\u003eA few approaches to choosing a brand name include the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eMake up a brand new word (e.g., Pepsi).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eReframe a word unrelated to your industry or product (e.g., Apple for computers or Maple for health care).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUse a suggestive word or metaphor (e.g., Buffer).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDescribe it literally (e.g., The Shoe Company or Home Depot).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAlter a word by changing its spelling, removing letters, adding letters, or using Latin endings (e.g., Tumblr or Activia).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCreate an acronym from a longer name (e.g., HBO for Home Box Office).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUse a portmanteau: Pinterest (pin + interest) or Snapple (snappy + apple).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUse your own name (e.g., Donna Karan or DKNY)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-nood.png?v=1703084959\" alt=\"Ecommerce website page for brand Nood\" class=\"block block--bordered\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-nood.png?v=1703084959\"\u003e\n\u003cfigcaption\u003eNood used an alternate spelling of “nude” as a brand name—an appropriate association for a hair removal company. \u003ca href=\"https://trynood.com/\"\u003e\u003cem\u003eNood\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf your first choice \u003ca href=\"/domains\"\u003edomain name\u003c/a\u003e isn’t available for your brand (e.g., yourbrandname.com), consider other ways to snag a domain name that works. For example, lingerie company \u003ca href=\"https://www.wearpepper.com/\"\u003ePepper\u003c/a\u003e’s domain name is wearpepper.com. You can also play with the top-level domain. Try a localized version like .co.uk or .ca. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e⚒️ Free tools: \u003c/strong\u003eTry Shopify’s \u003ca href=\"/tools/business-name-generator?itcat=blog\u0026amp;itterm=215822345\"\u003efree business name generator\u003c/a\u003e and \u003ca href=\"/tools/domain-name-generator\"\u003edomain name generator\u003c/a\u003e to help you nail the perfect name for your brand.\u003c/p\u003e\n\u003cdiv data-guide=\"branding\"\u003e\u003c/div\u003e\n\u003ch3 id=\"10\"\u003e4. Write your brand story\u003c/h3\u003e\n\u003cp\u003eYour \u003ca href=\"/blog/brand-storytelling\"\u003ebrand story\u003c/a\u003e is the autobiography of your business and sometimes your own story as a founder. It’s a useful tool for branding because it humanizes your business to create meaningful connections with customers. \u003ca href=\"/blog/consumer-trends\"\u003eBuyer trends\u003c/a\u003e point to an appetite for meaningful relationships with brands. The best way to do this is through a compelling, transparent, and authentic story. \u003c/p\u003e\n\u003cp\u003eWhat elements of your story will resonate with your target audience? What do they need to know to connect with you as a person? How do you wrap your brand values and mission into your story to tell customers, “This is a brand for you”?\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/personal-brand-ecommerce-1_dcece3fd-f8aa-4090-b1ff-3838382ea1cb.png?v=1703085008\" alt=\"Ecommerce website page for brand Soko Glam\" class=\"block block--bordered\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/personal-brand-ecommerce-1_dcece3fd-f8aa-4090-b1ff-3838382ea1cb.png?v=1703085008\"\u003e\n\u003cfigcaption\u003eSoko Glam’s brand story is woven into founder Charlotte Cho’s own. That’s because she built her personal brand before launching products. \u003ca href=\"https://sokoglam.com/\"\u003e\u003cem\u003eSoko Glam\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-skyn.png?v=1703085034\" alt=\"Ecommerce website page for brand Skyn Iceland\" class=\"block block--bordered\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-skyn.png?v=1703085034\"\u003e\n\u003cfigcaption\u003eskyn ICELAND’s story focuses on the brand’s origin, not the people behind it. It’s compelling nonetheless, with beautiful descriptions of the land that inspired the brand. \u003ca href=\"https://www.skyniceland.com/\"\u003e\u003cem\u003eskyn ICELAND\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eCreating a catchy slogan\u003c/h4\u003e\n\u003cp\u003eOnce you’ve established your positioning and your brand story, you can use this work to create a snappy slogan for your business. A good slogan is short, catchy, and makes a strong impression. \u003c/p\u003e\n\u003cp\u003eA clever slogan can increase brand awareness as customers start to recognize it—even when it’s divorced from your brand.\u003c/p\u003e\n\u003cp\u003eHere are some ways to approach writing your slogan:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eStake your claim, like this example from Death Wish Coffee: “The World’s Strongest Coffee.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMake it a metaphor, just like Red Bull did: “Red Bull gives you wings.” \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAdopt your customers’ attitude, like this unforgettable slogan from Nike: “Just do it.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSpeak to your target audience, like this example from Cards Against Humanity: “A party game for horrible people.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTry a catchy rhyme, like this Folgers coffee slogan: “The best part of waking up is Folgers in your cup.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eEstablish an aesthetic or taste level, like this example from Aritzia: “Everyday luxury to elevate your world.”\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e⚒️ Free tools: \u003c/strong\u003e\u003ca href=\"/tools/slogan-maker?itcat=blog\u0026amp;itterm=215822345\"\u003eTry Shopify’s slogan maker\u003c/a\u003e to generate potential one-liners to describe your business. \u003c/p\u003e\n\u003ch3 id=\"11\"\u003e5. Create a brand style guide\u003c/h3\u003e\n\u003cp\u003eNow comes the fun part. Your style guide will include all the visual decisions you make for your brand. This guide will come in handy when you build your website, design your social media profile pages, and create product packaging.\u003c/p\u003e\n\u003ch4\u003eChoosing your colors\u003c/h4\u003e\n\u003cp\u003eColors are important because, alongside copywriting, they tell potential customers how to feel about your brand. While color psychology is a contested science, there are some general associations you can make between color and mood. Moody darker cool colors may complement an edgy brand or a sleep brand while warm pastels tell a soothing story for baby or wellness brands.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-desoi2.png?v=1703085066\" alt=\"Ecommerce website page for brand De Soi\" class=\"block block--bordered\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-desoi2.png?v=1703085066\"\u003e\n\u003cfigcaption\u003eBeverage brand De Soi uses a muted palette of 1970s-inspired colors like gold and ochre. \u003cem\u003eDe Soi\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-desoi.png?v=1703085082\" alt=\"Ecommerce website page for brand De Soi\" class=\"block block--bordered\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-desoi.png?v=1703085082\"\u003e\n\u003cfigcaption\u003eThe palette carries through De Soi’s other properties, like its Instagram profile and content. \u003cem\u003eDe Soi\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eTips for choosing colors for your visual identity:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eConsider how legibly white and black text will appear over your color palette.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDon’t use too many colors in your logo—it should be identifiable as a single color in a black and white format.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eResearch your target market, use focus groups, and understand the specific cultural or demographic differences that might affect a user’s perception of color.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLimit your palette to one to two main colors, with a set of accent colors that rotate in and out, depending on application.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Learn more: \u003c/strong\u003e\u003ca href=\"/blog/51875141-5-psychological-design-tactics-that-make-brains-tick-and-visitors-click#2\"\u003ePsychological Design: 8 Tactics To Turn Leads Into Customers\u003c/a\u003e\u003c/p\u003e\n\u003cdiv data-guide=\"design\"\u003e\u003c/div\u003e\n\u003ch4\u003eSelecting a suite of fonts\u003c/h4\u003e\n\u003cp\u003eFonts work alongside colors to establish a recognizable look for your brand across social, your website, packaging, and other marketing materials. \u003c/p\u003e\n\u003cp\u003eAs a general rule, choose two fonts: one for headings and one for body text (this might not include the font you use in your brand’s wordmark). Home brand \u003ca href=\"https://floofliving.com/\"\u003eFloof\u003c/a\u003e uses one sans serif font for navigation and headers and another serif font for the rest of the text. Note that its logo—a simple wordmark of its brand name—is a unique font not used anywhere else:\u003c/p\u003e\n\u003cp\u003e\u003cimg alt=\"Ecommerce website page for brand Floof\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-floof.png?v=1703085104\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003cp\u003eSave decorative fonts for your logo or in very limited applications while using a simple, accessible font for your website and product information on packaging. \u003ca href=\"https://www.foretstudio.dk/\"\u003eForét\u003c/a\u003e’s fonts are simple and clean, making them legible at any size:\u003cimg alt=\"Ecommerce website page for brand foret\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-foret.png?v=1703085136\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003ch4\u003eDetermining aesthetic elements and effects\u003c/h4\u003e\n\u003cp\u003eIf you use a lot of lifestyle photography for your brand, you may want to establish a set of rules to set the tone no matter who’s producing photos. Maybe that includes guidelines for mood, photo filters, colors, or other effects.\u003c/p\u003e\n\u003cp\u003eYou can also design a set of graphic elements that you use across your branded properties. These may be characters, squiggles, or texture effects. \u003ca href=\"https://eatrotten.com/\"\u003eRotten\u003c/a\u003e candy brand uses consistent graphic elements like electrified stripes and grainy textures across its branding:\u003c/p\u003e\n\u003cp\u003e\u003cimg alt=\"Ecommerce website page for brand Rotten\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-rotten.png?v=1703085170\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003cp\u003eWhile \u003ca href=\"/blog/offlimits-founder-interview\"\u003eOffLimits\u003c/a\u003e cereal uses a wordmark for its logo, consistent graphic elements, like a family of brand mascots, show up across all surfaces:\u003c/p\u003e\n\u003cp\u003e\u003cimg alt=\"Ecommerce website page for brand OffLimits\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-offlimits.png?v=1703085189\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e6. Design your logo and brand assets\u003c/h3\u003e\n\u003cp\u003eWhile a logo design is one of the first things you might think of when building a brand, it should happen later in the process. That’s because it’s a critical identifier for your brand in the wild—and it’s hard to change once you’ve locked it in.\u003c/p\u003e\n\u003cp\u003eYour logo should be unique, identifiable, and scalable so it works at all sizes. It should also encompass all the work you’ve done on your brand so far. Does it invoke the feeling you hope to inspire in your customers? Does it tell a story that aligns with your brand values? Does it work in your brand colors?\u003c/p\u003e\n\u003cp\u003eConsider all the places where your brand’s logo will show up: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eWebsite \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSocial media avatar \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/ecommerce-packaging\"\u003eProduct packaging\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eVideo ads\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eYouTube channel banner \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBrowser favicon (the tiny icon that identifies your open browser tabs)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/email-marketing\"\u003eEmail marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePress mentions and partnerships\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou may need to create a few versions of your logo to make it work across applications. If you have a text logo, for example, it’ll be almost impossible to read as a favicon or social avatar. Create a simplified visual version of your logo that works as a square or circle. \u003c/p\u003e\n\u003ch4\u003eTypes of logos\u003c/h4\u003e\n\u003cp\u003eWordmarks, lettermarks, and other type-based logos are the most common type of logo for modern brands. But other styles may work better for you, depending on your goals and aesthetic. Some logo types include the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eAbstract logos\u003c/strong\u003e are a combination of shapes and colors that don’t easily tie back to anything in the real world. These are best used as a secondary logo, paired with a wordmark, while you build brand recognition. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eMascot logos\u003c/strong\u003e are represented by the face of a character or real person you use as an ambassador for your brand. They can humanize your business by creating a relatable personality. This works best for kids’ brands or those looking for a retro feel (e.g., Wendy’s, Colonel Sanders for KFC).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eEmblem logos \u003c/strong\u003eare often circular and combine text with an emblem for a luxurious brand design. Avoid making them too fussy or they won’t scale (e.g., Polo Ralph Lauren).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eIcon logos\u003c/strong\u003e represent your brand as a visual metaphor. Unlike an abstract logo, an icon logo suggests something about the product (e.g., YouTube’s Play button logo).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eWordmarks or lettermarks\u003c/strong\u003e are type-based logos that are either your full business name, a combination of letters, or an initial.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eBrand identity logo examples\u003c/h4\u003e\n\u003cp\u003eBecause of the limitations for each logo type, you can play with a combination of styles and have secondary or tertiary logo. Beauty brand \u003ca href=\"https://www.glossier.com/en-ca\"\u003eGlossier\u003c/a\u003e has a simple wordmark logo used across its website and packaging:\u003c/p\u003e\n\u003cp\u003e\u003cimg alt=\"Ecommerce website page for brand Glossier\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-glossier.png?v=1703085226\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003cp\u003eFor applications with less space, Glossier’s secondary logo—a stylized letter “G”—is used for legibility, like this example on its YouTube channel:\u003c/p\u003e\n\u003cp\u003e\u003cimg alt=\"YouTube Channel page for brand Glossier\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-glossier2.png?v=1703085243\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003cp\u003eMushroom-based supplement brand \u003ca href=\"https://eons.com/en-ca\"\u003eEons\u003c/a\u003e uses a combination of a wordmark and an icons logo (a simplified mushroom shape). These are used together or separately, as you can see here in different applications:\u003c/p\u003e\n\u003cp\u003e\u003cimg alt=\"Ecommerce website page for brand Eons\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-eons.png?v=1703085271\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://shoplazypants.com/\"\u003eLazypants\u003c/a\u003e also uses this approach, with a combination wordmark and icon that can be used independently, such as in this example where the icon only is stitched into its garments:\u003c/p\u003e\n\u003cp\u003e\u003cimg alt=\"Ecommerce website page for brand Lazypants\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-lazypants.png?v=1703085289\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003ch4\u003eDesigning your own logo\u003c/h4\u003e\n\u003cp\u003eNew brands often work within a small budget. If this is the case for you, consider \u003ca href=\"/blog/how-to-design-logo\"\u003edesigning a logo\u003c/a\u003e yourself. You can use a free tool like Canva or try a \u003ca href=\"/tools/logo-maker\"\u003elogo maker\u003c/a\u003e. These work by generating sample logos based on basic information about your business. \u003c/p\u003e\n\u003cp\u003eIf you lack design skills or confidence handling this important task yourself, consider hiring a pro. You can outsource the design through gig sites like Fiverr or Upwork or run a logo contest on 99Designs. If you’re running a business on Shopify, there are many \u003ca href=\"https://experts.shopify.com\"\u003eShopify Experts\u003c/a\u003e you can hire to design your brand identity (and even your website, too!).\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e7. Apply your branding across your business\u003c/h3\u003e\n\u003cp\u003eApplying your branding across your business gives it a cohesive brand story. No matter where customers encounter your brand—through a \u003ca href=\"/blog/tiktok-ads\"\u003eTikTok ad\u003c/a\u003e, in a retail store, or in their inbox—the experience should be familiar and recognizable.\u003c/p\u003e\n\u003cp\u003eAs you build your website, set up your social accounts, and create your \u003ca href=\"/blog/marketing-plan\"\u003emarketing plan\u003c/a\u003e, refer back to your brand guidelines, mission statement, and values to ensure every decision keeps target customers top of mind.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-offlimits2.png?v=1703085353\" alt=\"Ecommerce website page for brand OffLimits\" class=\"block block--bordered\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-offlimits2.png?v=1703085353\"\u003e\n\u003cfigcaption\u003eOffLimits built a distinct brand through the use of cheeky copy, relatable character mascots, and a recognizable design aesthetic. \u003cem\u003eOffLimits\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYour website is the palace where you’ll have the most control over your brand identity. Use this space to its fullest potential. Ecommerce \u003ca href=\"/blog/website-template-quiz\"\u003ewebsite templates\u003c/a\u003e are a great jumping off point. Most of these, like the themes in \u003ca href=\"https://themes.shopify.com/\"\u003eShopify’s Themes Store\u003c/a\u003e, are fully customizable, meaning you can apply your brand colors, fonts, and assets to a flexible layout.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eEvolving your brand\u003c/h2\u003e\n\u003cp\u003eBuilding a brand doesn’t stop after you design a logo. It is a continuous process of cementing your brand identity in the minds of your customers. Building a successful brand involves being consistent in your messaging and deliberate with your brand marketing.\u003c/p\u003e\n\u003cp\u003eNow that you understand how to build a brand from scratch, you’ll continue brand building for the entire life of your business. You may need to evolve your brand as your values shift or as consumer trends dictate. Remember that if you rebrand, loyal customers should still be able to recognize your brand and receive the same experience. Looping in their feedback will help you grow your brand alongside the people who matter most.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eHow to build a brand FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" mainentity=\"\" itemscope=\"itemprop=\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you develop a brand?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eBrand building involves identifying your business type and products, knowing your target audience and their needs, \u003ca href=\"/blog/competitive-analysis\"\u003eresearching your competition\u003c/a\u003e, and defining your brand positioning and brand personality. After you set this foundation, you can build a brand identity including a logo, tagline, brand story, and other assets.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you define brand identity?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eBrand identity represents how your brand is viewed by customers, competition, and the general public. Brand identity includes your values, brand personality (including brand voice and tone), and visual aesthetic. Your brand identity is communicated through every single part of your company—from your logo to your brand marketing to your copy to your in-store experience.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is in a brand kit?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA brand kit is a document or guide that contains all the information someone would need to represent your brand in a specific application. Almost every brand kit includes the company name and logo, color palette, and other approved imagery. Some brand kits also include information about the company’s founders and team, goals, and products. A brand kit is helpful for press and PR teams, brand ambassadors, \u003ca href=\"/blog/affiliate-marketing\"\u003eaffiliates\u003c/a\u003e, and \u003ca href=\"/blog/influencer-marketing\"\u003einfluencers\u003c/a\u003e. It ensures that anyone talking about your brand captures your brand personality and brand voice accurately.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you build a brand with no money?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo build a brand with no money, use the information in this guide to brainstorm ideas and capture your vision on paper—everything from your target audience to your unique brand voice. Once you’ve established a set of guidelines for your brand identity, you’re ready to build a recognizable brand. If you can’t hire a pro during the brand building process, use free tools online to help you find a company name, create a logo, develop templates for social media posts, and generate compelling \u003ca href=\"/blog/copywriting\"\u003ecopywriting\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience.","excerptHtml":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cimg alt=\"Translucent pink and purple boxes stacked against a gradient background\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-build-a-brand.png?v=1703082763\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-build-a-brand.png?v=1703082763\" data-mce-fragment=\"1\" data-mce-selected=\"1\"\u003eLearn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience. \u003c/span\u003e","seo":{"__typename":"SEO","title":"How To Build a Brand in 7 Steps: Get Started in 2024","description":"Learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/how-to-build-a-brand\",\"en-GB\":\"https://www.shopify.com/uk/blog/how-to-build-a-brand\",\"en-AU\":\"https://www.shopify.com/au/blog/how-to-build-a-brand\",\"en-ID\":\"https://www.shopify.com/id/blog/how-to-build-a-brand\",\"en-NZ\":\"https://www.shopify.com/nz/blog/how-to-build-a-brand\",\"en-ZA\":\"https://www.shopify.com/za/blog/how-to-build-a-brand\",\"en-NG\":\"https://www.shopify.com/ng/blog/how-to-build-a-brand\",\"en-PH\":\"https://www.shopify.com/ph/blog/how-to-build-a-brand\",\"en-SG\":\"https://www.shopify.com/sg/blog/how-to-build-a-brand\",\"en-HK\":\"https://www.shopify.com/hk/blog/how-to-build-a-brand\",\"en-IE\":\"https://www.shopify.com/ie/blog/how-to-build-a-brand\",\"en-MY\":\"https://www.shopify.com/my/blog/how-to-build-a-brand\",\"pt\":\"https://www.shopify.com/br/blog/como-construir-sua-propria-marca-do-zero\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/how-to-build-a-brand\",\"de\":\"https://www.shopify.com/de/blog/eigene-marke-gruenden\",\"es\":\"https://www.shopify.com/es/blog/como-crear-una-marca\",\"fr\":\"https://www.shopify.com/fr/blog/comment-creer-une-marque-le-guide-en-7-etapes\",\"it\":\"https://www.shopify.com/it/blog/come-creare-da-zero-un-brand-in-7-passi\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The 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Image is surrounded by graphic elements and a web browser border","width":1848,"height":970},"tags":["Guides","Starting Up"],"contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\n\u003cp\u003eBeing your own boss starts with launching a business.\u003c/p\u003e\n\u003cp\u003eEntrepreneurship is one of the most exciting, potentially life-changing things you can do. But how do you start?\u003c/p\u003e\n\u003cp\u003eMaybe you already have a brilliant product you want to sell online. Perhaps you’ve built an engaged audience on social media. Or, you could be looking for that first \u003ca href=\"/blog/low-investment-business-ideas\"\u003ebusiness idea\u003c/a\u003e. Wherever you are in your business journey, this guide walks you through the 11 essential steps anyone needs to consider.\u003c/p\u003e\n\u003cp\u003eAhead, find out how to refine your \u003ca href=\"/blog/business-plan-template\"\u003ebusiness plan\u003c/a\u003e, analyze the competition, \u003ca href=\"/blog/register-business\"\u003eregister your business\u003c/a\u003e, and make your first sale. Then, keep growing with information on how to scale your business through marketing and funding.\u003c/p\u003e\n\u003ch2\u003eHow to start a business in 11 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eDevelop your business idea\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eDo market research\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eSource your products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eCreate your business plan\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eChoose your business name\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eSelect a business structure\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eFunding your business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eRegister your business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eDevelop a brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eLaunch your business website\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eMarket your business\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003eReady to start your business? \u003c/strong\u003e\u003ca href=\"https://www.shopify.com/website/builder\"\u003eCreate your website\u003c/a\u003e today or \u003ca href=\"/blog/what-is-shopify\"\u003elearn more about Shopify’s tools\u003c/a\u003e for selling online and in person.\u003c/p\u003e\n\u003ch3 id=\"1\"\u003e1. Develop your business idea\u003c/h3\u003e\n\u003cp\u003eStarting a business begins with an idea. What unique product, service, or solution can you offer?\u003c/p\u003e\n\u003cp\u003eA method many entrepreneurs use to develop business ideas is to identify a niche. A \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003eniche\u003c/a\u003e is a specialized market segment that may be underserved or overlooked by other businesses. For example, identifying niches in the pet supplies industry could inspire an organic pet food business or a store selling toys for large cats.\u003c/p\u003e\n\u003cp\u003eAlternatively, you could use the knowledge, skills, or crafts you already possess to find a business idea. For example, if you’re a skilled carpenter, you could start a custom furniture business. Or if you’re passionate about fitness, you could start a personal training service.\u003c/p\u003e\n\u003cp\u003eLearn more about \u003ca href=\"/blog/how-to-come-up-with-a-business-idea\"\u003ecoming up with a business idea\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eOnce you have an idea, watch this video for more insights on how to evaluate its profitability and sustainability:\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/5vGM9cF25AU?si=xcXe4KOOGG5MAbOb\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch4\u003eRead more\u003c/h4\u003e\n\u003cp\u003eIf you’re looking for an inspiring business idea, try these helpful lists:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/home-business\"\u003eHome business ideas\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/side-hustle\"\u003eSide hustle ideas\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/online-business-ideas\"\u003eOnline business ideas\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/passive-income-ideas\"\u003ePassive income ideas\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/product-ideas\"\u003eProduct development ideas\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eAn art major developed a product to fill a market gap\u003c/p\u003e\n\u003cp\u003eYelitsa Jean-Charles was dissatisfied by the options for dolls with Black hair. So she designed her own. She built her successful business, Healthy Roots Dolls, to teach a generation to love their curls.\u003c/p\u003e\n\u003cstrong\u003e\u003ca href=\"/blog/market-gap-healthy-roots-dolls\"\u003eLearn more\u003c/a\u003e\u003c/strong\u003e\n\u003c/div\u003e\n\u003ch3 id=\"2\"\u003e2. Do market research\u003c/h3\u003e\n\u003cp\u003eStarting a business involves more than a good idea. You need to conduct \u003ca href=\"/blog/what-is-market-research\"\u003emarket research\u003c/a\u003e to see if there’s demand for your product or service. This involves defining and understanding your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e, the group of people most likely to buy your product, who will be the focus of your marketing and product development. \u003c/p\u003e\n\u003cp\u003eA popular way to find your target audience is to create \u003ca href=\"/blog/15275657-how-to-build-buyer-personas-for-better-marketing\"\u003ebuyer personas\u003c/a\u003e to identify their needs and preferences.\u003c/p\u003e\n\u003cp\u003eMarket research can be conducted through surveys, focus groups, and interviews. A broader \u003ca href=\"/blog/market-analysis\"\u003emarket analysis\u003c/a\u003e includes industry-wide insights from reports and other sources.\u003c/p\u003e\n\u003cp\u003eUnderstanding market trends involves studying your industry, competitors, and customer preferences. It’s about identifying long-term trends, search volume for your product, emerging buyer trends, and potential market-impacting factors. Analyzing your competition helps you stand out and define your \u003ca href=\"/blog/unique-selling-proposition\"\u003eunique selling proposition\u003c/a\u003e, what sets your product apart from others.\u003c/p\u003e\n\u003cp\u003eYou’ll also want to estimate market size: your total addressable market and your expected \u003ca href=\"/retail/market-penetration\"\u003emarket penetration\u003c/a\u003e rate.\u003c/p\u003e\n\u003cp\u003eWatch this video on how to conduct a competitive analysis to take a structured approach to market research.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/WAjTCk7204w?si=VbSdixpxem8APlZ5\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch4\u003eRead more\u003c/h4\u003e\n\u003cp\u003eGet serious with your market research by using these popular analysis formats:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/competitive-analysis\"\u003eCompetitive analysis how-to guide\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/swot-analysis\"\u003eHow to use a SWOT Analysis (free template)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/what-is-competitive-intelligence\"\u003eCompetitive intelligence definition and guide\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eWhy this studio says “Don’t worry about the competition”\u003c/p\u003e\n\u003cp\u003eCompound Studios’ Shane Vitaly says he ignores competition when conducting market research. For his multiple distinct brands, emerging trends are the key to defining an engaged audience.\u003c/p\u003e\n\u003cstrong\u003e\u003ca href=\"/blog/compound-studio\"\u003eLearn more\u003c/a\u003e\u003c/strong\u003e\n\u003c/div\u003e\n\u003ch3 id=\"3\"\u003e3. Source your products\u003c/h3\u003e\n\u003cp\u003eOnce you’ve validated your business idea, the next step is to decide how to source your products. Depending on your business, you might \u003ca href=\"/blog/things-to-make-and-sell\"\u003emake your own goods\u003c/a\u003e, collaborate with a producer, or buy from a wholesaler.\u003c/p\u003e\n\u003cp\u003eFor making handmade items, set up a workspace at home or rent a studio. Check the legal requirements for home-based businesses, especially if you’re making food or cosmetics.\u003c/p\u003e\n\u003cp\u003eIf creating products isn’t possible or appropriate, consider partnering with a \u003ca href=\"/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e service. They’ll handle production and shipping. As you grow, you can work with a \u003ca href=\"/blog/what-is-private-label\"\u003eprivate label\u003c/a\u003e manufacturer to create unique branded products.\u003c/p\u003e\n\u003cp\u003eFor products made in a third-party facility, you’ll need to \u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003efind a manufacturing partner\u003c/a\u003e. The right manufacturer will understand your industry and be a partner to your business.\u003c/p\u003e\n\u003cp\u003eReseller businesses source products from private sellers, while retailers work with inventory suppliers, often via \u003ca href=\"/blog/wholesale-marketplace\"\u003ewholesale marketplaces\u003c/a\u003e. Alternatively, you can use a \u003ca href=\"/blog/what-is-dropshipping\"\u003edropshipping\u003c/a\u003e model, where your supplier sends products directly to customers.\u003c/p\u003e\n\u003cp\u003eFor more advice on finding and working with a manufacturer, watch this video:\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/L05VyO_q7CU?si=XN1OMHntHUKQzb46\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch4\u003eRead more\u003c/h4\u003e\n\u003cp\u003eHere are three regularly updated lists of product suppliers you can work with:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/dropshipping-suppliers\"\u003eBest dropshipping suppliers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/print-on-demand-companies\"\u003eBest print-on-demand companies and sites\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.shopify.com/wholesale-suppliers\"\u003eHow to find wholesale suppliers\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eShe quit her Wall Street job to make lipstick\u003c/p\u003e\n\u003cp\u003eMelissa Butler started The Lip Bar by whipping up color formulations in her kitchen. The specific requirements of the cosmetics industry prompted her to work with a skilled manufacturer as the brand grew.\u003c/p\u003e\n\u003cstrong\u003e\u003ca href=\"/blog/beauty-brand-the-lip-bar\"\u003eLearn more\u003c/a\u003e\u003c/strong\u003e\n\u003c/div\u003e\n\u003ch3 id=\"4\"\u003e4. Create your business plan\u003c/h3\u003e\n\u003cp\u003eWith your business idea validated and product sourcing underway it’s time to map out your strategy by creating a \u003ca href=\"/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e. This document serves as a roadmap for structuring, running, and growing your business. It’s a tool you’ll use to convince others that investing in or working with your business is a wise decision.\u003c/p\u003e\n\u003cp\u003eYour business plan includes everything from your \u003ca href=\"/blog/mission-statement\"\u003emission statement\u003c/a\u003e, which defines your business’s purpose and values, to your financial projections, which outline your expected income, expenses, and profitability.\u003c/p\u003e\n\u003cp\u003eOne key aspect of your business plan is your sales strategy. Will you \u003ca href=\"/blog/how-to-sell-online\"\u003esell online\u003c/a\u003e, in person, or both? Online sales could be through your own website, marketplaces like Amazon and Etsy, social media, or a combination of all.\u003c/p\u003e\n\u003cp\u003eUsing Shopify, you can streamline your online sales by \u003ca href=\"https://apps.shopify.com/marketplace-connect\"\u003econnecting your store to marketplaces\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eAnother important part of your plan is your \u003ca href=\"/blog/business-model\"\u003ebusiness model\u003c/a\u003e. As part of your model, you’ll specify whether your business will sell directly to consumers or to other businesses (B2B).\u003c/p\u003e\n\u003cp\u003eFollow these five tips to help you write a compelling business plan:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eKnow your audience:\u003c/strong\u003e Understand who will be reading your plan and tailor the content to meet their needs and expectations.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHave a clear goal:\u003c/strong\u003e Define what you want to achieve with your business and outline the steps you’ll take to get there.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvest time in research:\u003c/strong\u003e Gather as much information as possible about your industry, competitors, and target market. This will help you make informed decisions and predictions.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeep it concise:\u003c/strong\u003e Your business plan should be clear and straightforward. Avoid unnecessary jargon and keep your sentences short and simple.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintain a consistent tone, style, and voice:\u003c/strong\u003e This helps to make your business plan coherent and easy to read.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eFinally, it can be helpful to look at other \u003ca href=\"/blog/business-plan-examples\"\u003ebusiness plan examples\u003c/a\u003e for inspiration and to understand what a successful business plan looks like.\u003c/p\u003e\n\u003cp\u003eThis video walks you through how to write a business plan:\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/lZi4A9pyJb4?si=4isgMQnd86BgeQIU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch4\u003eRead more\u003c/h4\u003e\n\u003cp\u003eIt’s important to understand the nuances of an industry before writing a business plan. Below, find tailored advice for popular industries:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/206934729-how-to-start-a-clothing-line\"\u003eHow to start a clothing business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/203365449-start-a-jewellery-making-business\"\u003eHow to start a jewelry business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/candle-business\"\u003eHow to start a candle business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/213396233-how-to-start-a-food-business\"\u003eHow to sell food online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/sell-furniture-online\"\u003eHow to sell furniture online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/sell-plants-online\"\u003eThe ultimate guide to selling plants\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/211990409-how-to-sell-art-online\"\u003eHow to sell art online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/sell-books-online\"\u003eGuide to launching a bookstore\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/pet-business\"\u003eHow to start a pet business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/start-skincare-line\"\u003eHow to start a skin care line\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-related-article-block=\"true\" classname=\"hidden\"\u003e\u003c/div\u003e\n\u003ch3 id=\"5\"\u003e5. Choose your business name\u003c/h3\u003e\n\u003cp\u003eChoosing a business name is a key step. The name you select should reflect your brand and resonate with your audience. \u003ca href=\"/blog/4660242-what-should-i-name-my-online-store\"\u003eExpert tips for naming a business\u003c/a\u003e include keeping the name short and memorable, and not so specific that it restricts your business from growing or evolving.\u003c/p\u003e\n\u003cp\u003eAs you choose your name, also \u003ca href=\"/blog/choose-domain-name\"\u003eselect a domain name\u003c/a\u003e. A domain is the address customers will type into a web browser to visit your website or online store. Ideally, your domain should match your business name for consistency.\u003c/p\u003e\n\u003cp\u003eBefore finalizing, ensure your chosen business name isn’t already in use and that the social media handles and domain are available. Once decided, secure it by setting up social profiles and \u003ca href=\"/blog/register-a-domain-name\"\u003eregistering the domain\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eIf you’re stuck coming up with a name to represent your brand, try using a free \u003ca href=\"https://www.shopify.com/tools/business-name-generator\"\u003ebusiness name generator\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThis video teaches you a simple framework for creating a lasting brand name for your business:\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/qChQUMVVYTc?si=L9c_LKeUCDVo8f5f\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch4\u003eRead more\u003c/h4\u003e\n\u003cp\u003eDive into more business naming resources:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-come-up-with-a-brand-name\"\u003eHow to come up with a brand name\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-find-out-who-owns-a-domain\"\u003eHow to find out who owns a domain name with WHOIS\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/register-a-domain-name\"\u003eHow to register a domain name\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eHow Headphones.com Secured a Priceless Domain\u003c/p\u003e\n\u003cp\u003eAndrew Lissimore started his headphone business after seeing the impressive profit margins in consumer electronics. He negotiated a deal to secure a domain name that would help his business get discovered.\u003c/p\u003e\n\u003ca href=\"/blog/headphones-domain\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"6\"\u003e6. Select a business structure\u003c/h3\u003e\n\u003cp\u003eSelecting a \u003ca href=\"/blog/business-types\"\u003ebusiness structure\u003c/a\u003e determines the foundation of your business. Your choice influences everything from operations and taxes to personal liability.\u003c/p\u003e\n\u003cp\u003eWhat structure is best depends on your business model, industry, funding sources, number of employees, and number of founding members. The simplest business structure is a \u003ca href=\"/blog/sole-proprietor\"\u003esole proprietorship\u003c/a\u003e, in which you and the business are one and the same entity. While this means you receive all profits, it also means you’re personally responsible for debts and liabilities.\u003c/p\u003e\n\u003cp\u003eIf your business needs more protection, you might consider forming a \u003ca href=\"/blog/start-an-llc\"\u003elimited liability company (LLC)\u003c/a\u003e. LLCs combine elements of a sole proprietorship with those of a corporation, offering you protection from personal liability.\u003c/p\u003e\n\u003cp\u003eNo matter your choice, it’s important to clearly define ownership details, especially if you have a business partner. This includes roles, responsibilities, and ownership stakes. As your business evolves, so can your business structure.\u003c/p\u003e\n\u003ch4\u003eRead more\u003c/h4\u003e\n\u003cp\u003eLearn more about the main business types:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/sole-proprietorship-vs-llc\"\u003eSole proprietorship vs. LLC\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/what-is-a-c-corporation\"\u003eWhat is a C Corp?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/what-is-b-corporation\"\u003eWhat is a certified B Corporation? How to apply\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/benefits-of-an-s-corp\"\u003eThe benefits of forming an S Corp\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/what-is-doing-business-as-dba\"\u003eWhat is a DBA and when to file one\u003c/a\u003e'\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eAn 84-year-old grandma turned her cooking skills into a business\u003c/p\u003e\n\u003cp\u003eNonna Nerina launched her virtual cooking experience when the pandemic all but ended tourism in her Italian village. Her granddaughter shares how Nonna runs a successful business selling a service online.\u003c/p\u003e\n\u003cstrong\u003e\u003ca href=\"/blog/nonna-live\"\u003eLearn more\u003c/a\u003e\u003c/strong\u003e\n\u003c/div\u003e\n\u003ch3 id=\"7\"\u003e7. Funding your business\u003c/h3\u003e\n\u003cp\u003eEven the smallest businesses require funding. While federal grants are unlikely to be available, you can use personal funds, find investors, or \u003ca href=\"https://www.shopify.com/capital\"\u003etake out a business loan\u003c/a\u003e to launch your venture.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://www.sba.gov/business-guide/grow-your-business\"\u003eSmall Business Association\u003c/a\u003e also offers funding for specific groups like women, minorities, veterans, and rural businesses.\u003c/p\u003e\n\u003cp\u003eThe cost to start a business varies, with many low-cost businesses able to launch on a budget of hundreds of dollars. Whatever the starting costs, most first-year expenses are reinvested into the business.\u003c/p\u003e\n\u003cp\u003eFor most businesses, the largest costs will be tied to product sourcing and development. However, remember to account for all costs, no matter how trivial, including unexpected ones like insurance and taxes.\u003c/p\u003e\n\u003cp\u003eA \u003ca href=\"/blog/break-even-analysis\"\u003ebreak-even analysis\u003c/a\u003e is the process of determining at what point your business becomes profitable. It’s a financial calculation used to determine the number of products you need to sell to cover your costs. Knowing this information will help you price your products to ensure a \u003ca href=\"/blog/what-is-profit-margin\"\u003eprofit margin\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTypically, you can expect a lower profit margin if you’re selling a high volume of goods, and a higher margin if you sell luxury products.\u003c/p\u003e\n\u003cp\u003eKnowing \u003ca href=\"/blog/how-to-price-your-product\"\u003ehow to price your products\u003c/a\u003e can be difficult, but with a few basic calculations, you can confidently set prices that make sense. As you’re setting your prices, consider common \u003ca href=\"/blog/pricing-strategies\"\u003epricing strategies\u003c/a\u003e like competitive pricing, value-based pricing, or keystone pricing.\u003c/p\u003e\n\u003cp\u003eSetting up a business bank account keeps your personal finances separate. When \u003ca href=\"/blog/business-banking\"\u003echoosing a bank\u003c/a\u003e, consider its reputation, fee structure, and how friendly it is to small businesses.\u003c/p\u003e\n\u003cp\u003eManaging your finances involves understanding financial statements. \u003ca href=\"/blog/balance-sheet\"\u003eBalance sheets\u003c/a\u003e list your assets, liabilities, and equity. \u003ca href=\"/blog/income-statement\"\u003eIncome statements\u003c/a\u003e show your earnings. \u003ca href=\"/blog/cash-flow-statement\"\u003eCash flow statements\u003c/a\u003e summarize cash transactions.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/cash-flow-management\"\u003eManaging cash flow\u003c/a\u003e is essential to the financial health of your new business. Using a \u003ca href=\"/blog/small-business-accounting-tools\"\u003esmall business accounting tool\u003c/a\u003e can help you keep on top of money flowing in and out. Professional accountants can also offer valuable advice.\u003c/p\u003e\n\u003cp\u003eBeing \u003ca href=\"/blog/16889288-8-steps-to-prepare-your-online-business-for-tax-time\"\u003eready for tax time\u003c/a\u003e involves managing your finances throughout the year. Understand \u003ca href=\"/blog/business-tax-deadline\"\u003etax deadlines\u003c/a\u003e and the types of taxes your business is liable for. Remember, many purchases like shipping and website fees can be offset as \u003ca href=\"/blog/small-business-tax-deductions\"\u003etax deductions\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eLastly, whether you should \u003ca href=\"/blog/16480780-should-you-be-charging-sales-tax-on-your-online-store\"\u003echarge sales tax\u003c/a\u003e depends on several factors, including your business’s location. If you need to charge sales tax, you’ll need to get a sales tax permit and to set up tax collection in your store \u003ca href=\"https://www.shopify.com/checkout\"\u003echeckout\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eFor more information on cash flow management, watch this video:\u003c/p\u003e\n\u003ciframe width=\"642\" height=\"361\" src=\"https://www.youtube.com/embed/6H9d-mb8T0c\" title=\"Cash Flow For Beginners: How To Make Sure Your Business Doesn't Lose Any Money\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch4\u003eRead more\u003c/h4\u003e\n\u003cp\u003eGet your funding in order with these resources:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/business-financing\"\u003eBusiness financing options\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/crowdfunding-sites\"\u003eBest crowdfunding sites and platforms\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/small-business-grants\"\u003eSmall business grants: where to get funding\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/start-business-without-money\"\u003eHow to start a business with no money\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/business-line-of-credit\"\u003eBusiness line of credit\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eThese founders turned $900 into an 8-figure brand\u003c/p\u003e\n\u003cp\u003eSkin care brand Bushbalm launched with a mere $900 investment from its three founders. They then funded their massive growth through crowdfunding and pitching investors.\u003c/p\u003e\n\u003ca href=\"/blog/bushbalm-business-journey\"\u003eFind out how\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"8\"\u003e8. Register your business\u003c/h3\u003e\n\u003cp\u003eDepending on where you do business, and your business structure, you may have a legal requirement to \u003ca href=\"/blog/register-business\"\u003eregister your business\u003c/a\u003e with local and national governments. Check with your local authority to see what you need to do.\u003c/p\u003e\n\u003cp\u003eIn some cases, you may not need to officially register your business. For example, sole proprietorships operating under the owner’s name, making under a certain threshold in revenue, aren’t required to officially register in many locations.\u003c/p\u003e\n\u003cp\u003eBusiness registration helps protect yourself and employees in the event of unexpected hardship and lets you obtain corporate services such as \u003ca href=\"/blog/types-of-business-insurance\"\u003ebusiness insurance\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eDepending on the business structure, you may be subject to personal liability in legal matters related to your business. Before you purchase an insurance policy, talk to a professional to see if personal liability protection is necessary.\u003c/p\u003e\n\u003cp\u003eOther types of business registration include registering a \u003ca href=\"/blog/how-to-patent-name\"\u003etrademark or filing for a patent\u003c/a\u003e to legally protect intellectual property like an invention or your business name. You may need to \u003ca href=\"https://www.irs.gov/businesses/small-businesses-self-employed/starting-a-business\"\u003eregister with the IRS\u003c/a\u003e or your country’s tax body to collect and pay taxes.\u003c/p\u003e\n\u003cp\u003eDepending on the type of products and services you sell, you may also have a legal requirement to apply for a \u003ca href=\"/blog/business-license\"\u003ebusiness license\u003c/a\u003e or permit.\u003c/p\u003e\n\u003cp\u003eIn the US, licensing requirements vary by state and industry. If you do need a business license, be sure you have essential details like a business name, address, and \u003ca href=\"/blog/what-is-an-employer-identification-number\"\u003eemployer identification number\u003c/a\u003e before starting your application.\u003c/p\u003e\n\u003ch4\u003eRead more\u003c/h4\u003e\n\u003cp\u003eRegistering your business makes it easier to secure trademarks, insurance, and other business essentials.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/trademarks-small-business\"\u003eWhat Is a trademark? How to register\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/workers-compensation-insurance\"\u003eGuide to workers’ compensation insurance\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/professional-liability-insurance\"\u003eGuide to professional liability insurance\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/types-of-business-insurance\"\u003eCommon types of business insurance\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.shopify.com/tools/policy-generator/terms-and-conditions\"\u003eFree terms and conditions generator\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eHow a vegan chef built a business on YouTube\u003c/p\u003e\n\u003cp\u003eWil Yeung dabbled in everything from dropshipping violins to developing his own consumer goods. The serial entrepreneur and self-taught chef built his latest business with a YouTube content strategy. He now sells his recipes as books, ebooks, and online courses.\u003c/p\u003e\n\u003ca href=\"/blog/wil-yeung\"\u003eRead Wil’s story\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e9. Develop a brand\u003c/h3\u003e\n\u003cp\u003eCreating a brand is essential to attract and retain customers when competing against other businesses with similar offerings. Your brand is \u003ca href=\"/blog/what-is-branding\"\u003enot just a name\u003c/a\u003e or logo. It tells the story of your business and ensures all products, content, and communications are associated with you.\u003c/p\u003e\n\u003cp\u003eTo \u003ca href=\"/blog/how-to-build-a-brand\"\u003ebuild a brand\u003c/a\u003e, start by defining who you are, what you sell, and the mission you set out in your business plan. Think about how you want customers to feel when they interact with your website or services. These insights will guide your \u003ca href=\"/blog/brand-strategy\"\u003ebrand strategy\u003c/a\u003e and help shape the tone and language that constitutes your \u003ca href=\"/blog/brand-voice\"\u003ebrand voice\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eDevelop a \u003ca href=\"/blog/brand-guidelines\"\u003estyle guide\u003c/a\u003e to keep your brand voice and visuals consistent. Your guide should contain specifications for your logo, fonts, and color scheme. Even without design skills, you can create a simple logo using a free online \u003ca href=\"https://www.shopify.com/tools/logo-maker\"\u003elogo generator\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eProduct images and videos are crucial brand components for ecommerce businesses. Use clear, high-resolution photos to show the details of your products and \u003ca href=\"/blog/lifestyle-photography\"\u003elifestyle photos\u003c/a\u003e to inspire customers. If you’re on a budget, you can \u003ca href=\"/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\"\u003etake photos with a smartphone\u003c/a\u003e and basic lighting. Stock photos are also a good temporary solution.\u003c/p\u003e\n\u003cp\u003eEnsure your visual identity is consistent across all touchpoints, from your website to \u003ca href=\"/blog/ecommerce-packaging\"\u003eproduct packaging\u003c/a\u003e. A seamless experience reinforces your brand and builds customer loyalty.\u003c/p\u003e\n\u003cp\u003eWatch this video for an introduction to business branding:\u003c/p\u003e\n\u003ciframe width=\"642\" height=\"361\" src=\"https://www.youtube.com/embed/r4WPjBFtOzs\" title=\"What is Branding? How To Build A Successful Brand In 6 Steps\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch4\u003eRead more\u003c/h4\u003e\n\u003cp\u003eUse these resources to infuse your brand into your business’s images, copy, and packaging materials:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand\"\u003eUnboxing experiences and ideas\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/brand-storytelling\"\u003eHow to craft a brand story\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/copywriting\"\u003eHow to write words that sell\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eHow to set up a product photography studio at home\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.shopify.com/tools/image-resizer\"\u003eFree online image resizer\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eThis skin care founder blended her personal story with her brand\u003c/p\u003e\n\u003cp\u003eIn this guide to brand storytelling, founder Charlotte Cho explains how her personal story and that of her culture were critical to building two skin care brands.\u003c/p\u003e\n\u003cstrong\u003e\u003ca href=\"/blog/brand-storytelling\"\u003eLearn more\u003c/a\u003e\u003c/strong\u003e\n\u003c/div\u003e\n\u003ch3 id=\"10\"\u003e10. Launch your business website\u003c/h3\u003e\n\u003cp\u003eWhen branding is set, launch your business website. If your business will sell products or services online, use an \u003ca href=\"/blog/best-ecommerce-website-builder\"\u003eecommerce website builder\u003c/a\u003e that will let you add selling features to your site.\u003c/p\u003e\n\u003cp\u003eWith Shopify, you can \u003ca href=\"https://www.shopify.com/online\"\u003ebuild a complete online store\u003c/a\u003e including product pages and a checkout. You can add extra features relevant to your business by downloading apps from the \u003ca href=\"https://apps.shopify.com/\"\u003eShopify App Store\u003c/a\u003e for tasks like customer support, product management, bookings, and returns (including many \u003ca href=\"/blog/free-shopify-apps\"\u003efree apps\u003c/a\u003e).\u003c/p\u003e\n\u003cp\u003eWhen you use an ecommerce platform, designing your site is straightforward thanks to drag-and-drop tools and predesigned \u003ca href=\"https://themes.shopify.com/\"\u003estore themes\u003c/a\u003e. Simply choose a suitable theme, then customize it with your brand’s fonts and colors.\u003c/p\u003e\n\u003cp\u003eArrange your \u003ca href=\"h/blog/homepage-design\"\u003ehomepage\u003c/a\u003e, and upload your product images to \u003ca href=\"/blog/product-page\"\u003eproduct pages\u003c/a\u003e. Add content to your \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eAbout Us page\u003c/a\u003e. You’re now ready for a soft launch to test your site, gather feedback, and make tweaks before the grand opening.\u003c/p\u003e\n\u003cp\u003eGet inspired with these standout online stores created with Shopify:\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/5X2m2sXtEig?si=RIww2KJ5HeS11oC1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch4\u003eRead more\u003c/h4\u003e\n\u003cp\u003eFind more website creation help in these resources:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/build-a-website\"\u003eHow to create a website\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/opening-an-online-store-tips\"\u003eTips for opening an online store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/shopify-store-launch-checklist\"\u003eStore launch checklist\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/website-template-quiz\"\u003eWebsite template quiz\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eBuild an online store now\u003c/p\u003e\n\u003cp\u003eCreate your store in minutes with Shopify’s drag-and-drop editor. Choose from mobile-ready themes designed for your industry and add extra features with apps.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/website/builder\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"11\"\u003e11. Market your business\u003c/h3\u003e\n\u003cp\u003eMarketing is reported as one of the most challenging aspects of running your own business—but it’s also the area where you will spend much of your time and budget. A solid marketing strategy is essential to drive traffic to your store or website and convert visitors into buyers. Your business plan should include a \u003ca href=\"/blog/marketing-plan\"\u003emarketing plan\u003c/a\u003e outlining your strategy for reaching your target audience.\u003c/p\u003e\n\u003cp\u003eFor more, see these \u003ca href=\"/blog/marketing-plan-examples\"\u003emarketing plan examples\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eExplore different marketing tactics to find the best way to reach your customers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAppeal directly to customers by taking \u003ca href=\"/blog/shopify-pre-orders\"\u003epre-orders\u003c/a\u003e, running \u003ca href=\"/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests\"\u003egiveaways\u003c/a\u003e, and offering \u003ca href=\"/blog/discounts-and-coupons\"\u003ediscounts\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eConsider \u003ca href=\"/blog/what-is-content-marketing\"\u003econtent marketing\u003c/a\u003e formats like blogs, videos, and social media to capture organic interest.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/email-marketing\"\u003eEmail marketing\u003c/a\u003e is effective for converting leads and encouraging repeat business.\u003c/li\u003e\n\u003cli\u003eOnline ad platforms including \u003ca href=\"/blog/google-ads-campaign\"\u003eGoogle Ads\u003c/a\u003e and \u003ca href=\"/blog/facebook-ads\"\u003eFacebook ads\u003c/a\u003e expose your business to a large online audience.\u003c/li\u003e\n\u003cli\u003eSocial media platforms like Instagram, TikTok, and Facebook offer ways to engage with your audience and sell products.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eSocial media features like \u003ca href=\"/blog/how-to-sell-on-instagram\"\u003eInstagram Shopping\u003c/a\u003e and \u003ca href=\"/blog/tiktok-shopping\"\u003eTikTok Shop\u003c/a\u003e enable businesses to create in-platform storefronts to sell directly to users.\u003c/p\u003e\n\u003cp\u003eEnsure your marketing efforts include strong calls to action, whether directing customers to shop directly or visit your website. Use tools like \u003ca href=\"/blog/14681601-google-analytics-for-ecommerce-a-beginners-guide\"\u003eGoogle Analytics\u003c/a\u003e to track performance and refine your strategy. Understanding \u003ca href=\"/blog/basic-ecommerce-metrics\"\u003eecommerce metrics\u003c/a\u003e will help you optimize your marketing spend and focus on what works.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/SeWNUUEtZOY?si=Z91DqKKNSZQb7ong\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch4\u003eRead more\u003c/h4\u003e\n\u003cp\u003eLearn more about how to market your business to consumers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/abandoned-cart-emails\"\u003eAbandoned cart email tips\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/welcome-email\"\u003eWelcome email examples\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eIndustry leading ecommerce SEO guide\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/shopping-ads-google\"\u003eBeginner’s guide to Google Shopping ads\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/instagram-marketing\"\u003eBeginner’s guide to Instagram marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/facebook-marketing\"\u003eFacebook marketing guide\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/youtube-marketing\"\u003eGuide to YouTube marketing\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eTikTok’s plant mom turned viral videos into a brand\u003c/p\u003e\n\u003cp\u003eGet inspired by Sonja Detrinidad, a mortgage professional turned influencer who monetized her audience to start her business, Partly Sunny Projects. She buys wholesale plants in her native California and ships them across the US.\u003c/p\u003e\n\u003cstrong\u003e\u003ca href=\"/blog/mortgage-professional-turned-tiktok-plant-mom\"\u003eLearn more\u003c/a\u003e\u003c/strong\u003e\n\u003c/div\u003e\n\u003cp\u003e🚀 Make sure you’ve completed all the tasks required for launch by following this \u003ca href=\"\u0026lt;h2\u0026gt;How%20to%20scale%20your%20business\u0026lt;/h2\u0026gt;%0A\u0026lt;p\u0026gt;As%20your%20business%20takes%20shape,%20you%20will%20hopefully%20begin%20to%20make%20sales%20and%20generate%20revenue.%20You%20may%20choose%20to%20reinvest%20a%20portion%20of%20that%20revenue%20to%20expand%20your%20operations.%20Here%20are%20some%20suggested%20steps%20for%20scaling%20your%20business,%20from%20securing%20additional%20funding%20to%20hiring%20staff.\u0026lt;/p\u0026gt;%0A\u0026lt;h3\u0026gt;Review%20your%20business%20growth\u0026lt;/h3\u0026gt;%0A\u0026lt;p\u0026gt;Before%20scaling,%20assess%20your%20business%E2%80%99s%20health.%20Check%20\u0026lt;a%20href=\" blog=\"\"\u003ekey performance indicators\u003c/a\u003e to see how you’re tracking toward your goals.\u003c/p\u003e\n\u003cp\u003eGather customer feedback through surveys or analysis of support tickets. Conduct regular business reviews to evaluate financial health and market position. These steps will give you the confidence and clarity needed to make larger investments.\u003c/p\u003e\n\u003ch3\u003eSeek additional funding\u003c/h3\u003e\n\u003cp\u003eIf you’re looking to grow, consider additional funding options. Update your business plan with your vision for growth, gather financial statements, and refine your \u003ca href=\"/blog/elevator-pitch\"\u003eelevator pitch\u003c/a\u003e. A\u003ca href=\"/blog/how-to-find-a-mentor\"\u003e business mentor\u003c/a\u003e can be invaluable in preparing your pitch by offering advice and feedback.\u003c/p\u003e\n\u003cp\u003eExplore funding sources like \u003ca href=\"/blog/how-to-get-a-small-business-loan\"\u003esmall business loans\u003c/a\u003e from banks or credit unions, \u003ca href=\"/blog/small-business-grants\"\u003egrants\u003c/a\u003e from organizations, and \u003ca href=\"/blog/crowdfunding\"\u003ecrowdfunding\u003c/a\u003e campaigns to raise money from the public.\u003c/p\u003e\n\u003ch3\u003eBuild your community\u003c/h3\u003e\n\u003cp\u003eCommunity is an increasingly important factor in businesses’ success, especially for those in niche markets. Whether you’re serving \u003ca href=\"/blog/breast-cancer-before-40\"\u003ebreast cancer survivors\u003c/a\u003e, \u003ca href=\"/blog/why-this-indigenous-led-business-isn-t-interested-in-world-domination\"\u003eIndigenous communities\u003c/a\u003e, or any niche group, engage authentically: listen, reply, and ask for feedback as you grow.\u003c/p\u003e\n\u003cp\u003eEffective \u003ca href=\"/blog/community-management\"\u003ecommunity management\u003c/a\u003e involves monitoring conversations, engaging with customers, moderating discussions, and measuring brand perception.\u003c/p\u003e\n\u003ch3\u003eExpand your team\u003c/h3\u003e\n\u003cp\u003eAs you grow, focus on what tasks require your involvement, and which can be delegated to others. However, only hire employees when there’s a clear need for a human solution that can’t be automated or addressed in another way.\u003c/p\u003e\n\u003cp\u003eFor instance, use \u003ca href=\"/blog/business-bots-roundup\"\u003eapps to automate processes\u003c/a\u003e like customer support communication and financial reporting. For additional support, consider outsourcing one-off tasks to freelancers and \u003ca href=\"/blog/how-to-hire-virtual-assistant-services\"\u003evirtual assistants\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eExplore international markets\u003c/h3\u003e\n\u003cp\u003eAs you grow, consider introducing your business to comparable target markets in international markets. If you plan to \u003ca href=\"/blog/international-ecommerce\"\u003eship internationally\u003c/a\u003e, ensure compliance with destination country laws and customs paperwork.\u003c/p\u003e\n\u003cp\u003eConsider making \u003ca href=\"/blog/duties-taxes\"\u003eduties and taxes\u003c/a\u003e transparent at checkout to avoid surprises for your customers.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eCommunity is central to this marshmallow brand’s growth\u003c/p\u003e\n\u003cp\u003eWhen the founders of XO Marshmallow moved their business from farmers markets to their online store, they brought their in-person touch with them. Their robust social communities help them gain valuable feedback and win new business through positive word of mouth\u003c/p\u003e\n\u003cstrong\u003e\u003ca href=\"/blog/xo-marshmallow\"\u003eLearn more\u003c/a\u003e\u003c/strong\u003e\n\u003c/div\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\"https://www.shopify.com/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eHow to start a business FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you start a business with no money?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo start a business with no money, consider low-investment options like a dropshipping store or a print-on-demand business. These business models allow you to start a business for minimal costs and fund growth through bootstrapping. You can also explore small business loans or crowdfunding campaigns. Leverage your existing skills and use free tools to get started.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can you start a business with just an idea?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eOnce you have a business idea, you’re already on your way. Here are steps to turn the idea into a business:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eResearch your idea, product, market, and audience.\u003c/li\u003e\n\u003cli\u003eSource products, vendors, or raw materials.\u003c/li\u003e\n\u003cli\u003eWrite your business plan.\u003c/li\u003e\n\u003cli\u003eChoose your business name (and domain).\u003c/li\u003e\n\u003cli\u003eDecide on a business structure and register it with the government.\u003c/li\u003e\n\u003cli\u003eFund your business and manage your finances.\u003c/li\u003e\n\u003cli\u003eDevelop a brand strategy and identity (choose a name, design a logo, etc.).\u003c/li\u003e\n\u003cli\u003eBuild and launch your website.\u003c/li\u003e\n\u003cli\u003eMarket your business (set up social media, create a marketing plan, etc.).\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the best funding options for startups?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eFunding can help you grow your business. Consider these funding options:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.com/blog/how-to-get-a-small-business-loan\"\u003eSmall business loans\u003c/a\u003e from banks, credit unions, or alternative lenders. A financial adviser can help you choose the best option.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.com/blog/small-business-grants\"\u003eSmall business grants\u003c/a\u003e from organizations that align with your business’s values. These don’t need to be repaid but may have non-monetary expectations.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.com/blog/crowdfunding\"\u003eCrowdfunding\u003c/a\u003e campaigns to raise money from the public, often offering incentives like products or memberships.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhen should you start a business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere’s no perfect time to start a business. Begin when you have the time, attention, and funds to commit. Starting while still employed allows you to test your idea with less risk before transitioning to full-time entrepreneurship.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat do you need to start a business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo start a business, you’ll need:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eA business idea\u003c/li\u003e\n\u003cli\u003eStartup funds (personal savings, a loan, or other capital)\u003c/li\u003e\n\u003cli\u003eA viable market or audience\u003c/li\u003e\n\u003cli\u003eA way to reach and sell to that market (like an online store)\u003c/li\u003e\n\u003cli\u003ePassion and determination to build from scratch\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I choose the right business structure?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo choose the right business structure, consider the following:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eTypes of structures:\u003c/strong\u003e Familiarize yourself with options like sole proprietorships, partnerships, LLCs, and corporations. Each has different legal and tax implications.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLiability:\u003c/strong\u003e Determine how much personal liability you’re willing to take on. Structures like LLCs and corporations offer more protection against personal liability.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTax implications:\u003c/strong\u003e Understand how each structure is taxed. For example, LLCs can choose how they want to be taxed, while corporations are taxed separately.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFuture growth:\u003c/strong\u003e Think about your long-term goals. If you plan to expand or seek investors, a corporation might be more suitable.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLegal requirements:\u003c/strong\u003e Research the registration and compliance requirements for each structure in your area.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional advice:\u003c/strong\u003e Consider consulting with a legal or financial advisor for personalized guidance.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat’s the best way to start a business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best way to start a business is to take the leap. Many businesses can be started with little experience and a low budget. Success often comes from matching the right product with the right customer at the right time. Founders who understand their market and build a compelling brand tend to succeed. Define what “success” means to you and align your business plan with that goal. After launching, you can refine your approach based on customer feedback and market trends.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eAdditional research by Wesley Ng and Leah Mennies\u003c/em\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Whether you have a product to sell or are looking for a profitable idea, this guide walks you through starting a business, from pre-launch to first sale.","excerptHtml":"\u003cp\u003eWhether you have a product to sell or are looking for a profitable idea, this guide walks you through starting a business, from pre-launch to first sale.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Start a Business: 11 Essential Steps (2025)","description":"Whether you have a product to sell or are looking for a profitable idea, this guide walks you through starting a business, from pre-launch to first sale."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/how-to-start-a-business\",\"en-GB\":\"https://www.shopify.com/uk/blog/how-to-start-a-business\",\"en-AU\":\"https://www.shopify.com/au/blog/how-to-start-a-business\",\"en-ID\":\"https://www.shopify.com/id/blog/how-to-start-a-business\",\"en-NZ\":\"https://www.shopify.com/nz/blog/how-to-start-a-business\",\"en-ZA\":\"https://www.shopify.com/za/blog/how-to-start-a-business\",\"en-NG\":\"https://www.shopify.com/ng/blog/how-to-start-a-business\",\"en-PH\":\"https://www.shopify.com/ph/blog/how-to-start-a-business\",\"en-SG\":\"https://www.shopify.com/sg/blog/how-to-start-a-business\",\"en-HK\":\"https://www.shopify.com/hk/blog/how-to-start-a-business\",\"en-IE\":\"https://www.shopify.com/ie/blog/how-to-start-a-business\",\"en-MY\":\"https://www.shopify.com/my/blog/how-to-start-a-business\",\"pt\":\"https://www.shopify.com/br/blog/como-abrir-um-negocio-sem-largar-o-emprego\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/how-to-start-a-business\",\"ja-JP\":\"https://www.shopify.com/jp/blog/how-to-start-a-business\",\"de\":\"https://www.shopify.com/de/blog/kleinunternehmen-gruenden\",\"es\":\"https://www.shopify.com/es/blog/13-pasos-para-comenzar-tu-negocio\",\"fr\":\"https://www.shopify.com/fr/blog/creer-son-entreprise\",\"it\":\"https://www.shopify.com/it/blog/come-avviare-un-business\",\"nl\":\"https://www.shopify.com/nl/blog/bedrijf-starten\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Sell Online: A Step-by-Step Guide\",\"url\":\"blog/how-to-sell-online\"},{\"title\":\"Know Your Customer: How To Build Buyer Personas (Free Template)\",\"url\":\"blog/15275657-how-to-build-buyer-personas-for-better-marketing\"},{\"title\":\"How To Brand Your Business: A Guide for Entrepreneurs\",\"url\":\"blog/how-to-brand-your-business\"},{\"title\":\"You’ve Met MrBeast, the YouTuber. Now Meet Jimmy, the Business Mogul.\",\"url\":\"blog/mrbeast-business-backstory\"},{\"title\":\"9 Dropshipping Coffee Suppliers\",\"url\":\"blog/9-dropshipping-coffee-suppliers\"},{\"title\":\"Pre-Orders Add to Your Bottom Line—How Do They Work?\",\"url\":\"blog/shopify-pre-orders\"},{\"title\":\"6 Dropshipping Tips From the Ecom King\",\"url\":\"blog/ecom-king-dropshipping\"},{\"title\":\"How To Market Your Business on Social Media: 15 Effective Ways\",\"url\":\"blog/69319365-20-highly-effective-ways-to-promote-a-product\"},{\"title\":\"How To Print Your Own Book: 3 Places To Self Publish a Book\",\"url\":\"blog/print-your-own-book\"},{\"title\":\"What Is Warehousing? 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Image is surrounded by graphic elements and a web browser border","modifiedAt":"Nov 11, 2024","modifiedAtRaw":"2024-11-11T06:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/384171278370","handle":"eco-friendly-products","title":"34 Eco-Friendly Products To Sell in 2025 for Sustainability","publishedAt":"2024-11-08T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Earth_2_GIFT_GUIDE_HEADER.jpg?v=1729525756","altText":"Illustration of several eco-friendly products in a circle to represent the earth","width":1800,"height":945},"tags":["Find an Idea","Sustainability"],"contentHtml":"\u003cp\u003eAs the realities of climate change become more obvious each day, being thoughtful about how we consume is increasingly important—and consumers are now demanding that brands answer the call. \u003c/p\u003e\n\u003cp\u003eOne \u003ca href=\"https://www.simon-kucher.com/en/insights/sustainabilitys-new-normal-what-2024-consumers-expect\"\u003estudy\u003c/a\u003e found that 64% of today’s consumers rank sustainability as one of the most important value drivers when buying products. On top of this, \u003ca href=\"https://www.pwc.com/gx/en/news-room/press-releases/2024/pwc-2024-voice-of-consumer-survey.html\"\u003e80% of consumers\u003c/a\u003e are willing to pay a premium for sustainable products—some are willing to pay 9.7% \u003cem\u003emore \u003c/em\u003efor products that are locally sourced, made from eco-friendly materials, and produced in a supply chain with a low-carbon footprint. \u003c/p\u003e\n\u003cp\u003eIt’s clear that selling eco-friendly products is not only a \u003ca href=\"/blog/eco-friendly-business-ideas\"\u003efeel-good business idea\u003c/a\u003e—it’s also a potentially lucrative one. Ahead, discover dozens of product ideas, from reusable bottles to snacks made from food scraps.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat are eco-friendly products?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e34 eco-friendly products to sell\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow to market eco-friendly products effectively\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eSell in-demand sustainable products with Shopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eEco-friendly products FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eBuild your dream online store today\u003c/p\u003e\n\u003cp\u003eJoin the ranks of the world’s best online stores with Shopify’s powerful tools and features. With the highest-converting checkout, Shopify stores sell more products, lower your costs, and save you time.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/website/builder\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat are eco-friendly products?\u003c/h2\u003e\n\u003cp\u003eEco-friendly products are products that meet \u003ca href=\"https://www.epa.gov/greenerproducts/introduction-ecolabels-and-standards-greener-products\"\u003estrict standards\u003c/a\u003e for how their manufacturing process, packaging, delivery, use, and disposal affect the environment. These products are often certified by third-party organizations that can verify their sustainability claims.\u003c/p\u003e\n\u003cp\u003e“Eco-friendly” and “sustainable” are interchangeable umbrella terms that signify a brand or product’s minimal impact on humans, animals, and the planet. These products or brands will possess one or more of the following traits:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEthically manufactured\u003c/li\u003e\n\u003cli\u003eFair trade or fair wages and treatment of workers\u003c/li\u003e\n\u003cli\u003eLow environmental impact through waste reduction or use of sustainable materials\u003c/li\u003e\n\u003cli\u003eInvestment in carbon removal projects\u003c/li\u003e\n\u003cli\u003eLow-impact shipping materials and methods\u003c/li\u003e\n\u003cli\u003eRecycled or reclaimed materials used\u003c/li\u003e\n\u003cli\u003eZero-waste alternative to conventional products\u003c/li\u003e\n\u003cli\u003eB Corp certification or other sustainable certifications\u003c/li\u003e\n\u003cli\u003eNatural, organic, plant-based ingredients\u003c/li\u003e\n\u003cli\u003eDonation of proceeds to charities and causes\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhether you’re looking to sell sustainable products for \u003ca href=\"/blog/home-office-design-ideas\"\u003ehome office design\u003c/a\u003e, ethical loungewear, or clean comfort foods, we’ve got you covered. Read on to discover tips to get started as an eco entrepreneur—and protect the planet, one refillable water bottle at a time. \u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/5vGM9cF25AU?si=X_RvNjvRRv_uJNcl\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"2\"\u003e34 eco-friendly products to sell\u003c/h2\u003e\n\u003cp\u003eOur list includes real examples of successful brands selling the best eco-friendly products in each category—everything from green cleaning products to single-use plastic alternatives.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eCompostable audio accessories\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eSolar energy devices\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eSustainable office accessories\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eVegan pet accessories\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003ePet toys made from recycled plastic bottles\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003ePet treats made from food waste\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eEthical basics\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eRecycled cotton clothing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eSmall-batch apparel\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eDIY gardening supplies\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eClean, portable campfires\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eRecycled plastic patio furniture\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eBeehive supplies\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eSustainable coffee\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eRepurposed vegetable waste\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eRecycled activewear\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#27\"\u003eSustainable yoga gear\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#28\"\u003eSportswear made from recycled plastic\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#29\"\u003ePersonal care without harmful chemicals\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#30\"\u003eDental care without unnecessary waste\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#31\"\u003eBody goods from nature\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#32\"\u003eA sustainable solution to glassware\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eReusable utensils and straws\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#34\"\u003eAlternatives to single-use plastic wrap\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#35\"\u003eToys that protect the planet\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#36\"\u003ePlant-based food supporting animal rescue\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#37\"\u003eClean candles that give back\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#38\"\u003eEthically produced bags\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#39\"\u003eSocks that reduce plastic waste\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#40\"\u003eReusable bags\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#41\"\u003eRecycled plastic eyewear\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#42\"\u003eEnvironmentally friendly paper products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#43\"\u003eNatural toys\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#44\"\u003eCreative eco-kits\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eTo help you navigate the best ideas for your brand, this list is divided into categories like apparel, pet goods, food, and tech. Let’s dig into each of these categories, with more specific ideas to \u003ca href=\"/blog/sustainable-business-practices\"\u003emeet customer expectations\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eSustainable technology devices and accessories\u003c/h3\u003e\n\u003cp\u003eImagine an eco-friendly future powered by innovative gadgets. Technology has advanced in recent years to maximize the sun’s rays to power more products with longer battery life.\u003c/p\u003e\n\u003cp\u003eDeveloping a product from scratch can take years of R\u0026amp;D, but this is a great option if you have a winning \u003ca href=\"/blog/online-business-ideas\"\u003ebusiness idea\u003c/a\u003e. A quicker way to get started in the space involves either \u003ca href=\"/blog/what-is-dropshipping\"\u003edropshipping\u003c/a\u003e or \u003ca href=\"/blog/white-label-products\"\u003ewhite labeling\u003c/a\u003e existing electronic products, like rechargeable battery packs.\u003c/p\u003e\n\u003cp\u003eConsider also the waste created by technology accessories—every time you upgrade your mobile phone, another case ends up in the landfill. Compostable cases, or other accessories made from recycled or reusable materials, are also easy eco-friendly products to make or source, and sell.\u003c/p\u003e\n\u003ch4 id=\"11\"\u003e1. Compostable audio accessories\u003c/h4\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pelaphonecases.jpg?v=1730998702\" alt=\"Compostable phone cases by Pela case arranged in a flat lay with a magazine and swimsuit\" style=\"float: none;\" img=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://pelacase.ca/\"\u003ePela Case\u003c/a\u003e sells compostable cases for phones and AirPods, and the brand’s site boasts that the production of its products produces 30% fewer carbon emissions and uses 34% less water than the production of conventional cases. \u003c/p\u003e\n\u003ch4 id=\"12\"\u003e2. Solar energy devices\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/solarenergycamping.jpg?v=1730998701\" alt=\"Man camping uses a solar generator to operate a laptop against a rocky backdrop\" style=\"float: none;\"\u003e\n\u003cp\u003e\u003ca href=\"https://us.ecoflow.com/products/river-solar-generator-110w-solar-panel?variant=39685402820681\"\u003eEcoFlow\u003c/a\u003e manufactures clean generators, portable solar panels, and power chargers that use renewable energy to keep gadgets running on the go. \u003c/p\u003e\n\u003ch4 id=\"13\"\u003e3. Sustainable office accessories\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecofriendlywoodenstand.png?v=1730998702\" alt=\"An eco-friendly wooden stand holds up a laptop on a desk\" style=\"float: none;\"\u003e\n\u003cp\u003e\u003ca href=\"https://oakywood.shop/collections/monitor-laptop-stands/products/solid-wood-laptop-stand\"\u003eOakywood\u003c/a\u003e is a maker of home office tech accessories created using natural materials like wood, cork, and wool. For every handcrafted item the brand sells, one tree is planted. Oakywood has planted more than 87,000 trees.\u003c/p\u003e\n\u003cp\u003e💡 Tip: Skip the R\u0026amp;D stage by \u003ca href=\"/blog/dropshipping-guide\"\u003edropshipping\u003c/a\u003e or \u003ca href=\"/blog/white-label-products\"\u003ewhite labeling\u003c/a\u003e eco-friendly tech products.\u003c/p\u003e\n\u003ch3\u003eEco-friendly products for pets\u003c/h3\u003e\n\u003cp\u003ePet adoption experienced a boom during the pandemic. People had more time to spend at home, and we love to spoil our pets. The \u003ca href=\"/blog/pet-business\"\u003epet product industry\u003c/a\u003e has boomed since, with \u003ca href=\"https://americanpetproducts.org/industry-trends-and-stats\"\u003emore than $150 billion\u003c/a\u003e worth of pet products sold each year in the US. \u003c/p\u003e\n\u003cp\u003eCater to these proud pet parents while also minimizing waste with eco-friendly product ideas for dogs and cats. Think pet beds made from recycled plastic bottle fill, dog treats baked with organic ingredients, and leashes and collars sewn with natural biodegradable materials.\u003c/p\u003e\n\u003ch4 id=\"14\"\u003e4. Vegan pet accessories\u003c/h4\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hempleash.jpg?v=1730998702\" alt=\"A hemp leash coiled on a wood stump\" style=\"float: none;\" img=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.wigglywoos.com/collections/dog-leashes-1/products/hemp-rope-dog-leash-with-cork-leather-handle\"\u003eWigglywoos\u003c/a\u003e is a pet brand that’s committed to using animal-free products to produce its products. That includes hemp- and cork-based vegan leather. All products are made sustainably in small batches in the Wigglywoos home studio.\u003c/p\u003e\n\u003ch4 id=\"15\"\u003e5. Pet toys made from recycled plastic bottles\u003c/h4\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ropebasket.jpg?v=1730998701\" alt=\"A small dog selects an eco-friendly toy from a rope basket\" style=\"float: none;\" img=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://harrybarker.com/products/cotton-rope-tug-and-toss-dog-toy?_pos=46\u0026amp;_sid=73f878b1f\u0026amp;_ss=r\"\u003eHarry Barker\u003c/a\u003e is known for its designer dog toys and accessories. But there’s more than meets the eye: Many of its products are made sustainably. From recycled yarn toys to leashes made from recycled plastic bottles, Harry Barker blends high-end design with earth-friendly materials, while reducing plastic waste. \u003c/p\u003e\n\u003ch4 id=\"16\"\u003e6. Pet treats made from food waste\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pettreats.jpg?v=1730998702\" alt=\"A dog holds a bag of treats in his mouth\" style=\"float: none;\"\u003e\n\u003cp\u003e\u003ca href=\"https://shamelesspets.com/\"\u003eShameless Pets\u003c/a\u003e’ treats are made from food rescued from agricultural and production waste streams, diverting thousands of pounds of food from landfills—every product is made from at least 25% upcycled ingredients. The brand also packages its treats in PCR (post-consumer waste) plastic bags and boasts solar-powered production facilities.\u003c/p\u003e\n\u003cp\u003e💡Tip: Producing and \u003ca href=\"/blog/213396233-how-to-start-a-food-business\"\u003eselling food\u003c/a\u003e products (even for pets) involves some upfront work to ensure you are meeting safety and labeling requirements unique to each region.\u003c/p\u003e\n\u003ch3\u003eEthical apparel \u003c/h3\u003e\n\u003cp\u003eThe fashion industry has long contributed to environmental destruction and unethical production conditions. But that’s changing, thanks to a movement of fashion brands putting the earth—and people—first. A pushback against fast fashion has helped sustainable brands thrive.\u003c/p\u003e\n\u003cp\u003eIf you’re looking to start a fashion business, bake sustainability into your strategy with a thoughtful, transparent supply chain to reduce your \u003ca href=\"/blog/carbon-removal\"\u003ecarbon footprint\u003c/a\u003e. Some eco-friendly product ideas for fashion include garments made from organic materials, locally produced fashion lines, vegan alternatives to leather, and versatile, well-made clothes meant to be worn for life. \u003c/p\u003e\n\u003ch4 id=\"17\"\u003e7. Ethical basics\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecofriendlytshirtsmilingwoman.jpg?v=1730998701\" alt=\"A smiling woman in an eco-friendly t-shirt leans against a large window\" style=\"float: none;\"\u003e\n\u003cp\u003e\u003ca href=\"https://wearfranc.com/\"\u003eFranc\u003c/a\u003e is a \u003ca href=\"/blog/what-is-b-corporation\"\u003eB Corp–certified\u003c/a\u003e company producing Tencel and organic cotton basics at partner factories paying fair wages to production staff. \u003c/p\u003e\n\u003ch4 id=\"18\"\u003e8. Recycled cotton clothing\u003c/h4\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/recycledcottonclothing.jpg?v=1730998702\" alt=\"A model wears a matching red sweatsuit against a plain background\" style=\"float: none;\" img=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://thepangaia.com/\"\u003ePangaia\u003c/a\u003e takes sustainability seriously. The activewear brand considers its impact throughout the entire supply chain of its comfy activewear line, from using innovative materials like recycled cotton and renewable PLNTFIBER to measuring and reducing its carbon footprint.\u003c/p\u003e\n\u003ch4 id=\"19\"\u003e9. Small-batch apparel\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/linentop.jpg?v=1730998702\" alt=\"A linen top on a hanger lays on a natural grass surface\" style=\"float: none;\"\u003e\n\u003cp\u003e\u003ca href=\"https://uniformhandmade.store/\"\u003eUniform Handmade\u003c/a\u003e is committed to designing simple, versatile pieces that last. The \u003ca href=\"/blog/206934729-how-to-start-a-clothing-line\"\u003eclothing brand\u003c/a\u003e handcrafts its capsule wardrobe-friendly garments in a small studio using linen and natural dyes.\u003c/p\u003e\n\u003ch3\u003eGoods for gardens and the great outdoors\u003c/h3\u003e\n\u003cp\u003eWith grocery store prices rising and the extra time afforded by skipping the commute, the past few years have seen an uptick in demand for plants and gardening products. Now is the time, as an aspiring \u003ca href=\"/blog/what-is-an-entrepreneur\"\u003eentrepreneur\u003c/a\u003e, to jump on this trend. \u003c/p\u003e\n\u003cp\u003eOffer products to help customers realize the balcony container gardens of their dreams. Or supply them with décor items to turn their backyards into a staycation oasis.\u003c/p\u003e\n\u003cp\u003eSeed-growing kits, planters, handcrafted patio sets, recycled outdoor rugs, birdhouses, and beekeeping supplies are all popular eco-friendly products you can sell online. Also, consider the learning curve required to acquire a green thumb: Can you sell \u003ca href=\"/blog/digital-products\"\u003edigital products\u003c/a\u003e like gardening courses?\u003c/p\u003e\n\u003ch4 id=\"20\"\u003e10. DIY gardening supplies\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ceramicplanter.jpg?v=1730998702\" alt=\"A low ceramic planter holds seedlings\" style=\"float: none;\"\u003e\n\u003cp\u003e\u003ca href=\"https://ortakitchengarden.com/\"\u003eOrta Gardens\u003c/a\u003e makes small-scale gardening easy with self-watering planters, seed pods, and microgreen kits. The brand’s blog is also packed with helpful advice for waste-free gifting and DIY projects—a smart \u003ca href=\"/blog/what-is-content-marketing\"\u003econtent marketing\u003c/a\u003e strategy to attract its \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e💡 Tip: If you are \u003ca href=\"/blog/sell-plants-online\"\u003eselling live plants\u003c/a\u003e or soil online, there may be restrictions regarding shipping across state or country borders. Check with your local government.\u003c/p\u003e\n\u003ch4 id=\"21\"\u003e11. Clean, portable campfires\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tinnedportablecampire.jpg?v=1730998702\" alt=\"Product photo of tinned portable campfires\" style=\"float: none;\"\u003e\n\u003cp\u003e\u003ca href=\"https://radiateportablecampfire.com/products/radiate-portable-campfire-single\"\u003eRadiate\u003c/a\u003e brings the joy of camping everywhere, with portable campfires. These oversized candles are made with recycled wax and multiple paper wicks for clean burning—and the outer tin can be reused for storage.\u003c/p\u003e\n\u003ch4 id=\"22\"\u003e12. Recycled plastic patio furniture\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/outdoorecofriendlypatio.jpg?v=1730998702\" alt=\"An outdoor eco-friendly patio set in a backyard setting\" style=\"float: none;\"\u003e\n\u003cp\u003e\u003ca href=\"https://yardbird.com/\"\u003eYardbird\u003c/a\u003e outdoor furniture is the perfect addition to a cozy backyard retreat. It’s also made with recycled ocean plastic, but looks just like natural wicker. The brand keeps a running tally of plastic waste rescued from oceans (430,000 pounds in 2022 alone) and offsets 100% of its carbon emissions.\u003c/p\u003e\n\u003ch4 id=\"23\"\u003e13. Beehive supplies\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/beehive.jpg?v=1730998702\" alt=\"A beehive sitting among long grass\" style=\"float: none;\"\u003e\n\u003cp\u003e\u003ca href=\"https://backyardhive.com/\"\u003eBackYardHive\u003c/a\u003e sells budding beekeepers everything they need to get started. The brand is an advocate for healthy bee-centric and chemical-free beekeeping practices, spreading its mission through \u003ca href=\"/blog/how-to-create-an-online-course\"\u003eonline courses\u003c/a\u003e and beginner beekeeping kits. \u003c/p\u003e\n\u003ch3\u003eKind foods\u003c/h3\u003e\n\u003cp\u003eOrganic. Fair trade. Vegan. Solar-grown. There are plenty of buzzwords in the food industry as consumers become more conscious of what they’re putting into their bodies.\u003c/p\u003e\n\u003cp\u003eWhile it’s a packed market, there’s still plenty of room for entrepreneur types to put a new twist on an old favorite and \u003ca href=\"/blog/213396233-how-to-start-a-food-business\"\u003esell food online\u003c/a\u003e. Eco-friendly food products can include items produced with natural or organic ingredients, products sourced using fair trade practices, creative alternatives to animal ingredients, and food made from imperfect produce. \u003c/p\u003e\n\u003ch4 id=\"24\"\u003e14. Sustainable coffee\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sustainablecoffee.jpg?v=1730998702\" alt=\"A man enjoys a coffee inside a cafe\" style=\"float: none;\"\u003e\n\u003cp\u003e\u003ca href=\"https://higher-grounds-coffee.myshopify.com/\"\u003eHigher Grounds Coffee\u003c/a\u003e is a certified B Corp company committed to sustainability all along its supply chain, from partnering with charities to providing living wages through fair trade programs to delivering beans by bike.\u003c/p\u003e\n\u003ch4 id=\"25\"\u003e15. Repurposed vegetable waste\u003c/h4\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pulpchips.jpg?v=1730998702\" alt=\"A bag of Pulp Chips arranged in a picnic spread\" style=\"float: none;\"\u003e\n\u003cp\u003e\u003ca href=\"https://pulppantry.com/\"\u003ePulp Pantry\u003c/a\u003e takes perfectly edible veggie pulp (the byproduct of juicing) and combines it with delicious flavors, resulting in a crispy chip. The brand’s aim is to address some of the 133 billion pounds of food that end up in landfills each year.\u003c/p\u003e\n\u003ch3\u003eEarth-friendly fitness gear\u003c/h3\u003e\n\u003cp\u003eThe at-home fitness trend reached a high during pandemic lockdowns, with many replacing their gym memberships with Pelotons, weight sets, and other gear to work out from home. This trend is here to stay, with many enjoying the convenience of staying fit on the spot. \u003c/p\u003e\n\u003cp\u003eThere are plenty of ways you can enter this space with innovative products that also make a minimal impact on the planet. Think sportswear and yoga gear constructed with recycled or renewable materials: cork yoga mats, plant-based leather running shoes, and gear that’s made to last.\u003c/p\u003e\n\u003ch4 id=\"26\"\u003e16. Recycled activewear\u003c/h4\u003e\n\u003cimg style=\"float: none;\" alt=\"A close up of a person’s foot in an eco-friendly sneaker\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecofriendlysneaker.jpg?v=1730998701\"\u003e\n\u003cp\u003e\u003ca href=\"https://norm.supply/\"\u003eNorm\u003c/a\u003e produces sustainable products for active living, including sneakers made from 90% recycled materials, and organic cotton and recycled cotton t-shirts. The brand also takes back well-loved sneakers to recycle them into new products, considering sustainability across the entire lifecycle of what it sells.\u003c/p\u003e\n\u003ch4 id=\"27\"\u003e17. Sustainable yoga gear\u003c/h4\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Two eco-friendly yoga mats folded together on a plan background\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/yogamat.jpg?v=1730998702\" img=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.manduka.com/collections/yoga-mats-eko-series\"\u003eManduka\u003c/a\u003e’s eKO series yoga mats are made from natural renewable rubber—a 100%-biodegradable product—and non-AZO dyes. The brand also accepts used mats as part of its LiveON recycling program.\u003c/p\u003e\n\u003ch4 id=\"28\"\u003e18. Sportswear made from recycled plastic\u003c/h4\u003e\n\u003cimg style=\"float: none;\" alt=\"A woman in a hoodie lies on a surf board\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hoodiesurfboard.jpg?v=1730998702\"\u003e\n\u003cp\u003e\u003ca href=\"https://five12apparel.com/\"\u003eFive12\u003c/a\u003e is a performance-wear brand committed to using innovative materials to manufacture its products. Recycled fishing nets, recycled water bottles, and even windshields have a chance at a second life, becoming shorts or tops that are UV-protected and moisture-wicking.\u003c/p\u003e\n\u003cp\u003e💡 Tip: \u003ca href=\"/blog/fitness-industry-trends\"\u003eFitness trends\u003c/a\u003e can change quickly. Do adequate market research before you start your business.\u003c/p\u003e\n\u003ch3\u003eClean beauty and personal care\u003c/h3\u003e\n\u003cp\u003eClean beauty isn’t a new concept. But the increase in consumer awareness of what goes in and on their bodies has seen the trend surge \u003ca href=\"https://www.statista.com/statistics/1303754/market-value-of-clean-beauty-worldwide/\"\u003ewithout signs of stopping\u003c/a\u003e. Even makeup giants like Sephora dedicate entire collections to products that are considered “clean.”\u003c/p\u003e\n\u003cp\u003eGenerally, the term refers to products made from organic and naturally derived ingredients and/or products that don’t contain certain ingredients, like sulfates in shampoo or conditioner. When selling \u003ca href=\"/blog/sell-makeup-online\"\u003emakeup\u003c/a\u003e or \u003ca href=\"/blog/skin-care-marketing-online-store\"\u003eskin care products online\u003c/a\u003e, it’s important to \u003ca href=\"/blog/niche-markets\"\u003efind a niche\u003c/a\u003e in the crowded market.\u003c/p\u003e\n\u003cp\u003eThink eco-friendly products for specific skin types or underrepresented markets, or research ingredient trends. What about earth-friendly alternatives to personal care items like conventional toilet paper?\u003c/p\u003e\n\u003cp\u003eConsider packaging in the equation, too: Can you offer a zero-waste option like a refillable tube? What about a plastic-free and waterless shampoo bar? Or reusable makeup remover pads and cotton swabs?\u003c/p\u003e\n\u003ch4 id=\"29\"\u003e19. Personal care without harmful chemicals\u003c/h4\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"A box of organic tampons by Tsuno\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tsuno.jpg?v=1730998702\" img=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.tsuno.com.au/\"\u003eTsuno\u003c/a\u003e’s sustainable take on tampons and other personal care products uses bleach-free organic cotton, compared to conventional alternatives. And each box sold helps fund girls’ educations in Sierra Leone and Uganda.\u003c/p\u003e\n\u003ch4 id=\"30\"\u003e20. Dental care without unnecessary waste\u003c/h4\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Eco-friendly bamboo brushes and toothbrushes arranged on a table next to plants\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/bamboobrushes.jpg?v=1730998702\" img=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://virtuebrush.com/\"\u003eVirtueBrush\u003c/a\u003e eliminates the plastic waste from hair brushes and disposable toothbrushes by making versions with renewable bamboo and plastic-free packing. The company is also dedicated to offsetting its impact through a tree-planting program that has planted more than 62,000 trees.\u003c/p\u003e\n\u003ch4 id=\"31\"\u003e21. Body goods from nature\u003c/h4\u003e\n\u003cimg style=\"float: none;\" alt=\"Bath salts pouring into a hand with a bath in the background\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/bathsalts.jpg?v=1730998702\"\u003e\n\u003cp\u003e\u003ca href=\"/blog/apothecary-founders-live-and-work-off-the-grid\"\u003eBoreal Folk\u003c/a\u003e is a brand founded by a couple dedicated to making minimal impact with their business. They ethically source botanicals and formulate products in their mobile “wilderness lab,” and package bath and body goods in \u003ca href=\"/blog/sustainable-packaging-and-shipping-solutions\"\u003eeco-friendly packaging\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003e💡 Tip: Similar to manufacturing food, \u003ca href=\"https://www.shopify.com/sell/cosmetics\"\u003eselling makeup\u003c/a\u003e and skin care are subject to requirements to ensure safe production and handling. Check with local governments to be sure your facility and packaging are up to code.\u003c/p\u003e\n\u003ch3\u003eSustainable supplies for home and kitchen\u003c/h3\u003e\n\u003cp\u003eThere’s still plenty of room in the home and kitchen spaces for eco-friendly innovations. Some eco-friendly ideas include: biodegradable cutlery, bamboo picnicware, reusable paper towels, silicone or stainless steel straws, reusable sandwich bags, compostable paper plates, waterless laundry detergent strips, countertop composters, and upcycled furniture.\u003c/p\u003e\n\u003cp\u003eHelp your customers make incremental changes to their shopping habits by selling sustainable products that don’t compromise on style and function. \u003c/p\u003e\n\u003ch4 id=\"32\"\u003e22. A sustainable solution to glassware \u003c/h4\u003e\n\u003cimg style=\"float: none;\" alt=\"A set of etched glassware containing juice\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/etchedglassware.jpg?v=1730998702\"\u003e\n\u003cp\u003e\u003ca href=\"/blog/meet-the-nine-founders-driving-environmental-change\"\u003eGreen Glass\u003c/a\u003e is a big name in the upcycling space, taking castoff glass bottles and transforming them into gorgeous reusable drinking glasses, like this \u003ca href=\"https://www.greenglass.cl/collections/los-mas-vendidos/products/flora-fauna\"\u003eFlora \u0026amp; Fauna set\u003c/a\u003e with etched art.\u003c/p\u003e\n\u003ch4 id=\"33\"\u003e23. Reusable utensils and straws\u003c/h4\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Last straw eco-friendly product photo\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecofriendlystraw.jpg?v=1730998701\" img=\"\"\u003e\n\u003cp\u003e\u003ca href=\"/blog/finalstraw-cause\"\u003eFinalStraw\u003c/a\u003e took an innovative approach to reusable straws by designing one that’s stainless steel and collapsible, including a carrying case with a portable cleaning brush for travel. \u003c/p\u003e\n\u003ch4 id=\"34\"\u003e24. Alternatives to single-use plastic wrap\u003c/h4\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Eco-friendly mesh bag for fruits and vegetables sits on a cutting board with fruit\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecofriendlymeshbag.jpg?v=1730998702\" img=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://flip-tumble.myshopify.com/products/produce-bags?variant=20176731907\"\u003eFlip \u0026amp; Tumble\u003c/a\u003e sells a number of eco-friendly alternatives to plastic bags, like its product bags, which you can reuse over and over. They conveniently fit into the pockets of the brand’s other products, like its collapsible tote bags.\u003c/p\u003e\n\u003ch3\u003eGifts that give back\u003c/h3\u003e\n\u003cp\u003eAnother approach you may wish to take when starting a \u003ca href=\"/blog/run-a-more-sustainable-business\"\u003esustainable business\u003c/a\u003e is considering if you’d like to support a cause or work with a charitable partner. \u003c/p\u003e\n\u003cp\u003eThink critter-friendly goods from brands that give back to animal rescues, donating partial proceeds of \u003ca href=\"/blog/sell-furniture-online\"\u003efurniture sales\u003c/a\u003e to affordable housing projects, or selling refillable plastic bottles that support water projects like well building. The more the cause is aligned with the product you sell or your own values, the better.\u003c/p\u003e\n\u003cp\u003e💡 Tip: Setting up an official charity can be a lot of work on top of trying to run your business. If you have no experience in the \u003ca href=\"/blog/types-nonprofits\"\u003enon-profit\u003c/a\u003e sector, partner with an established and reputable charity to help put your donations to use.\u003c/p\u003e\n\u003ch4 id=\"35\"\u003e25. Toys that protect the planet\u003c/h4\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"A plushie moose toy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/plushiemoose.png?v=1730998702\" img=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://shop.wwf.ca/collections/adoptions/products/moose\"\u003eWWF\u003c/a\u003e relies on donations, but also sells “adoptions” that include a plush toy and adoption certificate. Product sales provide another giving option for its audience to support the environmental non-profit.\u003c/p\u003e\n\u003ch4 id=\"36\"\u003e26. Plant-based food supporting animal rescue\u003c/h4\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/piggys.jpg?v=1730998712\" alt=\"Five pigs eat out of a trough in a yard\" style=\"float: none;\" data-mce-fragment=\"1\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/piggys.jpg?v=1730998712\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca href=\"/blog/meet-these-meatless-vegan-butchers\"\u003eHerbivorous Butcher\u003c/a\u003e is a vegan meat business that operates a deli, as well as a sister business—a farm sanctuary to rescue animals. Proceeds from the sale of some of the brand’s merch (like this \u003ca href=\"https://www.theherbivorousbutcher.com/collections/merchandise/products/herbivorous-acres-piggy-pin?variant=1050881032210\"\u003epiggy pin\u003c/a\u003e) support the maintenance of the sanctuary.\u003c/p\u003e\n\u003ch4 id=\"37\"\u003e27. Clean candles that give back\u003c/h4\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003ca href=\"/blog/kidpreneur-candle-business\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/jarcandle.jpg?v=1730998701\" alt=\"A product photo of a glass jar candle\" style=\"float: none;\" data-mce-fragment=\"1\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/jarcandle.jpg?v=1730998701\"\u003e\u003c/a\u003e\u003c/div\u003e\n\u003ca href=\"/blog/kidpreneur-candle-business\"\u003e Frères Branchiaux\u003c/a\u003e is a candle-making business started by three young brothers (with the help of Mom). The boys decided from the outset that their business should stand for something. That’s why they opted to support organizations helping unhoused people in their city.\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003e🏬 Success Story: A family candle business helmed by three kidpreneurs\u003c/p\u003e\n\u003cp\u003eThree young brothers were looking for a way to make money for college—and Nerf Blasters. Their hand-poured candle business became more than a side project. 👉 \u003ca href=\"/blog/kidpreneur-candle-business\"\u003eRead their story\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003eEco-friendly fashion accessories\u003c/h3\u003e\n\u003cp\u003eEntering the fashion industry can be daunting, with so much competition from low-cost fast fashion and high-end designers. But putting an innovative eco-friendly twist on an existing product can help you \u003ca href=\"/blog/niche-markets\"\u003ecarve out a niche\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eIdeas for eco-friendly fashion accessories to sell include belts made from materials diverted from landfills, reusable shopping bags, socks that can be sent back for recycling, and upcycled wallets. Is there a product that doesn’t already have a sustainable option? Fill that \u003ca href=\"/blog/market-gap-healthy-roots-dolls\"\u003egap in the market\u003c/a\u003e.\u003c/p\u003e\n\u003ch4 id=\"38\"\u003e28. Ethically produced bags\u003c/h4\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Woman holding a pencil case\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pencilcase.jpg?v=1730998702\" img=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://ricelove.com/\"\u003eRice Love\u003c/a\u003e works with ethical manufacturing partners to produce its pouches and other accessories from reclaimed rice bag burlap. And, with the purchase of each product, the brand donates a bag of rice to a family in need.\u003c/p\u003e\n\u003ch4 id=\"39\"\u003e29. Socks that reduce plastic waste \u003c/h4\u003e\n\u003cimg style=\"float: none;\" alt=\"Woman lies on a bed wearing sheer tights\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sheertights.jpg?v=1730998702\"\u003e\n\u003cp\u003e\u003ca href=\"https://swedishstockings.com/\"\u003eSwedish Stockings\u003c/a\u003e boasts emission-free production of the brand’s recycled knit hosiery. And its Recycling Club invites customers to ship back old socks in exchange for a purchase discount.\u003c/p\u003e\n\u003ch4 id=\"40\"\u003e30. Reusable bags\u003c/h4\u003e\n\u003cimg style=\"float: none;\" alt=\"Woman sits on a ledge holding a water bottle and an eco-friendly reusable bag\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/waterbottlebag.jpg?v=1730998702\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.notabag.com/\"\u003eNotabag\u003c/a\u003e is a brand of totes and duffels that focuses on smart design and long-lasting construction. Its signature tote doubles as a backpack, targeting overconsumption (one bag does the job of two). And the brand is a member of 1% for the Planet, donating a portion of sales to Save the Children.\u003c/p\u003e\n\u003ch4 id=\"41\"\u003e31. Recycled plastic eyewear\u003c/h4\u003e\n\u003cimg style=\"float: none;\" alt=\"Man wearing sunglasses leans his head on his hand\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sunglasses.jpg?v=1730998702\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.dick-moby.com/\"\u003eDick Moby\u003c/a\u003e introduced sustainability to an everyday accessory: sunglasses. Its line includes both biodegradable models as well as styles made from recycled plastic.\u003c/p\u003e\n\u003ch3\u003eNaturally creative kids’ products\u003c/h3\u003e\n\u003cp\u003eAmericans spent \u003ca href=\"https://www.statista.com/statistics/195054/total-revenue-of-us-toys-and-games-market-since-2005/\"\u003e$29.2 billion\u003c/a\u003e on toys in 2023 alone—and unfortunately, much of those products will end up in a landfill. Millennial parents are \u003ca href=\"https://www.toyassociation.org/PressRoom2/News/2019-news/the-future-of-play-appeal-to-millennial-parents-with-eco-friendly-toys-games.aspx\"\u003epushing back against plastics\u003c/a\u003e, seeking eco-friendly (and kid-safe) alternatives. Appeal to this market by selling toys and crafts with \u003ca href=\"/blog/product-sustainability\"\u003eproduct sustainability\u003c/a\u003e in mind. \u003c/p\u003e\n\u003cp\u003eThink safe craft supplies and plastic-free exploration kits, recycled paper notebooks, and FSC wooden ride-on toys. \u003c/p\u003e\n\u003ch4 id=\"42\"\u003e32. Environmentally friendly paper products\u003c/h4\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"A stack of eco-friendly recycled paper notebooks\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/papernotebooks.jpg?v=1730998702\" img=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.ecojot.com/\"\u003eEcoJot\u003c/a\u003e sells notebooks and other paper products that are so beautiful, you’d never know they were made from 100% post-consumer recycled paper. The brand also gives back to a number of charitable organizations.\u003c/p\u003e\n\u003ch4 id=\"43\"\u003e33. Natural toys\u003c/h4\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Eco-friendly wooden toy boats in a row\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/toyboats.jpg?v=1730998701\" img=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://atoygarden.com/\"\u003eA Toy Garden\u003c/a\u003e is a wonderland of natural and creative toys for kids. The site is a one-stop shop for everything from USA-made wooden instruments to beeswax and soy crayons to natural face paints.\u003c/p\u003e\n\u003ch4 id=\"44\"\u003e34. Creative eco-kits \u003c/h4\u003e\n\u003cimg style=\"float: none;\" alt=\"An eco-friendly kids’ exploration kit including camp items\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kidsexploartaionkit.jpg?v=1730998702\"\u003e\n\u003cp\u003e\u003ca href=\"https://consciouscraft.uk/\"\u003eConscious Craft\u003c/a\u003e focuses on creative play and an appreciation for nature. Kids’ gardening tools, outdoor exploration kits, and recycled art supplies are all on offer.\u003c/p\u003e\n\u003cdiv data-guide=\"products\"\u003e\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eHow to market eco-friendly products effectively\u003c/h2\u003e\n\u003ch3\u003eUnderstanding your target audience\u003c/h3\u003e\n\u003cp\u003eBefore you can successfully market your eco-friendly product, you need to understand who you’re talking to. Your audience isn’t just anyone who wants to “go green”; it’s more specific than that. Are they young professionals who care about reducing waste? Parents looking for non-toxic products for their kids? Or outdoor enthusiasts committed to protecting the environment?\u003c/p\u003e\n\u003cp\u003eKnowing your audience’s motivations, values, and lifestyle choices is key to crafting a message that resonates with them. Do your research—whether it’s through surveys, customer feedback, or social listening—to understand what drives their purchasing decisions.\u003c/p\u003e\n\u003ch3\u003eUtilizing social media for promotion\u003c/h3\u003e\n\u003cp\u003eSocial media is a hotbed for conversations about sustainability, which makes it a great place to promote your eco-friendly products. \u003c/p\u003e\n\u003cp\u003ePlatforms like Instagram, TikTok, and Pinterest are great for visually showcasing your products in an appealing, authentic way. You can also share behind-the-scenes stories about how your product is made, highlight its environmental benefits, and even get creative with how-tos and tutorials.\u003c/p\u003e\n\u003cp\u003eEngagement is key on social media—don’t just post and ghost. Respond to comments, ask for feedback, and create posts that encourage interaction, like polls or Q\u0026amp;A sessions. \u003c/p\u003e\n\u003cp\u003eUse relevant hashtags like #EcoFriendly, #SustainableLiving, or ones unique to your niche to increase discoverability and make it easier for eco-conscious consumers to find you.\u003c/p\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Six video thumbnails on TikTok that use the #EcoFriendly hashtag.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tiktokthumbnails.png?v=1730998702\" img=\"\"\u003e\n\u003cp\u003eThe #EcoFriendly hashtag on TikTok has tons of videos showing the benefits of sustainable products, how-tos, and product guides. \u003c/p\u003e\n\u003ch3\u003eCreating compelling eco-friendly messaging\u003c/h3\u003e\n\u003cp\u003eCrafting a compelling message goes beyond just saying, “Our product is eco-friendly.” You need to tell a story that connects with your audience on a deeper level. Focus on the benefits your product offers, not just for the planet, but for the consumer too. Is it healthier, longer-lasting, or made from innovative materials?\u003c/p\u003e\n\u003cp\u003eBe clear and honest in your messaging—today’s consumers are savvy, and they can spot greenwashing (making misleading claims about sustainability) from a mile away. Highlight specifics: Do you use 100% recycled materials? Are your products cruelty-free? \u003c/p\u003e\n\u003ch3\u003eLeveraging influencer partnerships\u003c/h3\u003e\n\u003cp\u003ePartnering with influencers who align with your brand values can be a game-changer in getting your product in front of a wider, yet still relevant, audience. The key is to choose influencers who are genuinely passionate about sustainability—someone whose followers already trust their recommendations.\u003c/p\u003e\n\u003cp\u003eMicro-influencers, in particular, can be highly effective. They tend to have more niche audiences with higher engagement rates, and their followers are likely to share the same values. Authenticity is everything here—an influencer’s recommendation should feel like a natural fit rather than a sales pitch.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@taylorcezanne/video/7218724211320163626\" data-video-id=\"7218724211320163626\"\u003e\n\u003csection\u003e\u003ca title=\"@taylorcezanne\" href=\"https://www.tiktok.com/@taylorcezanne?refer=embed\" target=\"_blank\"\u003e@taylorcezanne\u003c/a\u003e If you live in atx, the company is called Bronko Box 🫶🏼 \u003ca title=\"ecofriendlyqueen\" href=\"https://www.tiktok.com/tag/ecofriendlyqueen?refer=embed\" target=\"_blank\"\u003e#ecofriendlyqueen\u003c/a\u003e \u003ca title=\"♬ original sound - Taylor Cezanne 🐶\" href=\"https://www.tiktok.com/music/original-sound-7218724208140946222?refer=embed\" target=\"_blank\"\u003e♬ original sound - Taylor Cezanne 🐶\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"https://www.tiktok.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eInfluencer Taylor Cezanne promotes sustainable moving boxes in this TikTok video. \u003c/p\u003e\n\u003ch3\u003eHighlighting certifications and eco-labels\u003c/h3\u003e\n\u003cp\u003eCertifications and eco-labels are powerful trust signals for consumers, so don’t be shy about flaunting them. Labels like Fair Trade, USDA Organic, or Energy Star show that your product meets recognized sustainability standards and can give buyers peace of mind about their purchase.\u003c/p\u003e\n\u003cp\u003eMake sure these certifications are prominently featured in your marketing—whether it’s on your website, packaging, or social media. And don’t stop at just showing the logos. Take the time to explain what each certification means and why it matters. Educating your audience builds credibility and further differentiates your product from competitors who might make vague or unsupported claims.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eMarket your business with Shopify’s marketing automation tools\u003c/p\u003e\n\u003cp\u003eShopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/marketing-tools\" target=\"_blank\"\u003eDiscover Shopify’s marketing automation tools\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"4\"\u003eSell in-demand sustainable products with Shopify\u003c/h2\u003e\n\u003cp\u003eThe demand for sustainable products is skyrocketing, and businesses without a strong sustainability strategy are being left behind. Consumers are more eco-conscious than ever, looking for brands that align with their values. That’s where you come in. With the rise of innovation in sustainable products, there’s never been a better time to start your own eco-friendly business—and Shopify makes it easier than ever to do just that.\u003c/p\u003e\n\u003cp\u003eWhether you’re selling reusable products, ethically sourced goods, or items made from recycled materials, your brand has the power to make a positive environmental impact from day one. From the products you choose to sell, all the way through your supply chain, you can build a business that’s both profitable and planet-friendly. \u003c/p\u003e\n\u003cp\u003eReady to get started? Shopify gives you all the tools you need to turn your sustainable vision into a thriving business.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"5\"\u003eEco-friendly products FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan I make my own eco-friendly products at home?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAbsolutely! You can definitely make your own eco-friendly products at home. Whether it’s creating natural skin care items, upcycling materials into new products, or crafting reusable goods like beeswax wraps, there are plenty of ways to get started with sustainable DIY projects. Plus, starting small at home is a great way to test your ideas before scaling up.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat can I sell that is eco-friendly?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eName any product and there’s probably an eco-friendly alternative. There are plenty of eco-friendly products you can sell today through dropshipping or white labeling. Or, you can design and manufacture your own unique products.\u003c/p\u003e\n\u003cp\u003eThe best eco-friendly products are those that solve environmental issues like reducing waste or eliminating single-use plastics. Think of products we use in our everyday lives. Can you find a more sustainable solution to conventional plastic bottles, toilet paper, paper towels, or coffee cups?\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo eco-friendly products sell better?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eConsumers are increasingly showing an interest in \u003ca href=\"https://www.shopify.com/blog/sustainable-businesses\"\u003esustainable businesses\u003c/a\u003e and products. While there are a number of factors that affect why a product sells better than another, an eco-friendly product will attract conscious consumers. And, as interest grows in minimizing personal impact, sustainably minded companies have a better chance at having staying power.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow popular are eco-friendly products?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIn many categories, like baby products and beauty, consumers are demanding them. The shift is happening across all industries, though, with clean, green products growing in popularity. Several \u003ca href=\"https://www.worldwildlife.org/press-releases/search-for-sustainable-goods-grows-by-71-as-eco-wakening-grips-the-globe\"\u003estudies\u003c/a\u003e show that consumers are, more and more, actively seeking out environmentally friendly products as they shop.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhy do people buy eco-friendly products?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAs the global awareness of the impact of climate change increases, many are looking to do their part to reverse or slow the damage. Incremental lifestyle changes, like buying sustainable versions of everyday products, can help people feel like they’re making responsible choices. Many also buy from sustainable brands because they believe in supporting ethical production and fair wages, or they align with a charitable brand’s cause.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere can I sell eco-friendly products?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best place to sell eco-friendly products is on your own Shopify store. That way you can maintain full control over the look and feel of your brand’s online presence, and own the audience that you build. But you can also adopt a multichannel approach, choosing to sell simultaneously on marketplaces like \u003ca href=\"https://www.shopify.com/blog/sell-on-amazon\"\u003eAmazon\u003c/a\u003e or \u003ca href=\"https://www.shopify.com/blog/sell-on-etsy\"\u003eEtsy\u003c/a\u003e while growing your online store.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn how to start selling sustainable, eco-friendly products online, with inspiring examples and actionable tips from real-life successful ecommerce brands.","excerptHtml":"Learn how to start selling sustainable, eco-friendly products online, with inspiring examples and actionable tips from real-life successful ecommerce brands.","seo":{"__typename":"SEO","title":"34 Eco-Friendly Products To Sell in 2025 for Sustainability","description":"Learn how to start selling sustainable, eco-friendly products online, with inspiring examples and actionable tips from real-life successful ecommerce brands."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/eco-friendly-products\",\"en-GB\":\"https://www.shopify.com/uk/blog/eco-friendly-products\",\"en-AU\":\"https://www.shopify.com/au/blog/eco-friendly-products\",\"en-ID\":\"https://www.shopify.com/id/blog/eco-friendly-products\",\"en-NZ\":\"https://www.shopify.com/nz/blog/eco-friendly-products\",\"en-ZA\":\"https://www.shopify.com/za/blog/eco-friendly-products\",\"en-NG\":\"https://www.shopify.com/ng/blog/eco-friendly-products\",\"en-PH\":\"https://www.shopify.com/ph/blog/eco-friendly-products\",\"en-SG\":\"https://www.shopify.com/sg/blog/eco-friendly-products\",\"en-HK\":\"https://www.shopify.com/hk/blog/eco-friendly-products\",\"en-IE\":\"https://www.shopify.com/ie/blog/eco-friendly-products\",\"en-MY\":\"https://www.shopify.com/my/blog/eco-friendly-products\",\"ja-JP\":\"https://www.shopify.com/jp/blog/eco-friendly-products\",\"de\":\"https://www.shopify.com/de/blog/nachhaltige-produkte-ideen\",\"fr\":\"https://www.shopify.com/fr/blog/produits-ecologiques-a-vendre\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"17 Trending Products and Things To Sell Online\",\"url\":\"blog/trending-products\"},{\"title\":\"Product Ideas: 17 Places To Find Profitable Products\",\"url\":\"blog/product-ideas\"},{\"title\":\"Earth Day is Every Day- 18 Sustainable Stores to Inspire Your Business\",\"url\":\"blog/116314117-earth-day-is-every-day-18-sustainable-stores-to-inspire-your-business\"},{\"title\":\"The Founder’s Zodiac- What Business Should You Start, Based on Your Sign?\",\"url\":\"blog/what-business-to-start\"},{\"title\":\"Powering the Pout- The (Other) Woman Behind Kylie Cosmetics\",\"url\":\"blog/214945353-seed-beauty-kylie-cosmetics\"},{\"title\":\"These Brothers Run a Business—Between Football Practice and Playing with Lego\",\"url\":\"blog/kidpreneur-candle-business\"},{\"title\":\"Building a New Life- One Mural at a Time\",\"url\":\"blog/artist-builds-new-life-after-recovery\"},{\"title\":\"Cartoons and Coding- Inside the Mind of an 11-Year-Old Founder\",\"url\":\"blog/kid-entrepreneur-fashion-store\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Earth_2_GIFT_GUIDE_HEADER.jpg?v=1729525756","imageAltText":"Illustration of several eco-friendly products in a circle to represent the earth","modifiedAt":"Nov 8, 2024","modifiedAtRaw":"2024-11-08T06:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/216566729","handle":"sell-makeup-online","title":"How To Start a Makeup Line in 5 Steps (2024)","publishedAt":"2024-10-23T14:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_makeup_line-header_7f40392f-8786-4a3d-83bb-10507a845678.jpg?v=1729266065","altText":"Woman applying face powder with a brush. The resulting powder clouds look like money bags: how to sell makeup online","width":3696,"height":1940},"tags":["Find an Idea"],"contentHtml":"\u003cp\u003eThere are well over 250 makeup lines represented by beauty giant Sephora. Any one of those brands may sell 10 different mascaras, promising every feature from lengthening to curling to water resistance. Customers are faced with a good problem: there’s too much choice.\u003c/p\u003e\n\u003cp\u003eFor would-be entrepreneurs pursuing \u003ca href=\"/blog/low-investment-business-ideas\" target=\"_blank\"\u003esmall business ideas\u003c/a\u003e in the beauty space, this saturation presents a real challenge.\u003c/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eIs there really room for another BB cream? Another matte lipstick? How do you, a budding makeup brand founder, get your products to stand out in a crowded market? How does a new mascara get visibility among the literal thousands?\u003c/p\u003e\n\u003cp\u003eSurprisingly, there’s still room in an industry once dominated by legacy brands. Trends and \u003ca href=\"/blog/niche-markets\" target=\"_blank\"\u003eniche markets\u003c/a\u003e spring up almost daily, ready for the taking.\u003c/p\u003e\n\u003cp\u003eAhead, learn how to start a makeup line from scratch, with expert advice and real examples from successful beauty brands.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eMeet the beauty business experts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eQuick start guide: How to start a makeup line in 5 steps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat to sell: positioning your makeup line in a crowded market\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eMake, manufacture, white label, or resell?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eBuilding your makeup brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eIngredients, packaging, and labelling\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eSetting up your online store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eMarketing your makeup line\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eShipping and customer service\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eFrom lip service to lipstick sales—launching your makeup line\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"#10\"\u003eMeet the beauty business experts\u003c/h2\u003e\n\u003cp\u003eWe interviewed four beauty founders who sell makeup online (and in-store) to hear first-hand about their experiences building makeup brands.\u003c/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWe’ve also pulled insights from many of our past articles and included examples of a variety of brands using Shopify to sell makeup online: from a \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/204910217-business-lessons-from-a-6-figure-beauty-brand\" target=\"_blank\"\u003escience student turned beauty founder\u003c/a\u003e\u003cspan\u003e to the manufacturer of \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/kylie\" target=\"_blank\"\u003eKylie Cosmetics\u003c/a\u003e\u003cspan\u003e to a slew of super-niche brands selling makeup to athletes and tweens and women of color.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eJoanna Rosario-Rocha and Leslie Valdivia, Founders, \u003ca rel=\"nofollow\" href=\"https://vivecosmetics.com/\" target=\"_blank\"\u003eVive Cosmetics\u003c/a\u003e\n\u003c/h3\u003e\n\u003cdiv style=\"text-align: start;\" data-mce-style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/vive-founders.jpg?v=1603201422\" alt=\"Two women who are experts on how to start a makeup line, the founders of Vive Cosmetics, smiling while holding their products\" style=\"float: none;\" data-mce-style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eAs first generation Latinas, Joanna and Leslie wanted to build a cosmetics brand that represented their culture and community. They launched Vive as a side hustle, with a small business loan and no industry experience, bootstrapping and Googling their way to success.\u003c/p\u003e\n\u003ch3\u003eMelissa Butler, Founder, \u003ca rel=\"nofollow\" href=\"https://thelipbar.com/\" target=\"_blank\"\u003eThe Lip Bar\u003c/a\u003e\n\u003c/h3\u003e\n\u003cdiv style=\"text-align: start;\" data-mce-style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/melissa-butler.jpg?v=1603201460\" alt=\"Portrait of Melissa Butler, founder of The Lip Bar, an expert on how to start a makeup line\" style=\"float: none;\" data-mce-style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eMelissa had become increasingly frustrated by the lack of diversity in beauty and decided to do something about it. She quit her Wall Street job to pursue her side gig—making inclusive cosmetics from her kitchen. Since then The Lip Bar has grown into a force in the beauty industry. \u003ca href=\"/ca/blog/beauty-brand-the-lip-bar\"\u003eRead Melissa’s full story\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eIndia Daykin, Founder, \u003ca rel=\"nofollow\" href=\"https://indiarose.ca/\" target=\"_blank\"\u003eIndia Rose Cosmeticary\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003eIndia founded her namesake beauty store to bring her favorite natural and cruelty-free cosmetic and skincare brands together in one place. She curates collections in her Vancouver, Canada–based brickand-mortar and online stores.\u003c/p\u003e\n\u003ch3\u003eKate Loveless, Founder, \u003ca rel=\"nofollow\" href=\"https://redheadrevolution.us/\" target=\"_blank\"\u003eRedhead Revolution\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003eKate Loveless created Redhead Revolution after finding very few suitable options to suit her ultra-fair complexion and light eyelashes. She now sells makeup products like subtle shade mascaras to redheads around the world.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\n\u003cdiv class=\"absolute inset-0 w-full h-full\" data-src=\"https://web.archive.org/web/20241009131509oe_/https://www.youtube.com/embed/CzChmIGHmLQ\" data-component=\"youtube-facade\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003ch2 id=\"9\"\u003eQuick start guide: How to start a makeup line in 5 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003eFind a trend or niche in the market\u003c/li\u003e\n\u003cli\u003ePick a product and business model\u003c/li\u003e\n\u003cli\u003eBuild your makeup brand\u003c/li\u003e\n\u003cli\u003eCreate an online store\u003c/li\u003e\n\u003cli\u003eMarket your makeup line\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3\u003e1. Find a trend or niche in the market\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Makeup brush dipping into an eyeshadow pot\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-makeup-online-2.jpg?v=1652909890\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWhat’s hot in makeup right now? Will you capitalize on a trend or put a new spin on a classic or favorite? Decide if your brand aims to fill a product gap in the market or serve an underrepresented audience. Whatever you decide, be sure there is \u003ca href=\"/blog/market-demand\" target=\"_blank\"\u003emarket demand\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003e2. Pick a product and business model\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Lipstick and cosmetic packaging on a table\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-makeup-online-4.jpg?v=1652909935\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAre you making DIY cosmetics or working with a \u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\"\u003emanufacturer\u003c/a\u003e to produce products for you? You may also choose to work with a private label company or simply curate and dropship products from existing brands. \u003c/p\u003e\n\u003ch3\u003e3. Build your makeup brand\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Branded makeup sits on a stack of beauty magazines\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-makeup-online-3.jpg?v=1652909962\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIn the image-conscious cosmetics industry, brand is everything. Think through every aspect of what you want your brand to communicate to the world, from signature colors to brand voice to company values. Your \u003ca href=\"/blog/branding-package\" target=\"_blank\"\u003ebranding package\u003c/a\u003e of visual assets (think logo, fonts, and packaging) comes next.\u003c/p\u003e\n\u003ch3\u003e4. Create an online store\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"A desk featuring a laptop, lamp, art, and a vase of flowers\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-makeup-online-6.jpg?v=1652909991\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLaunch your products on your own \u003ca href=\"https://www.shopify.com/blog/start-online-store\"\u003eonline store\u003c/a\u003e and communicate your grand opening to your early followers. Be sure every aspect of your online presence is in line with your \u003ca href=\"/blog/brand-guidelines\" target=\"_blank\"\u003ebrand guidelines\u003c/a\u003e and standards.\u003c/p\u003e\n\u003ch3\u003e5. Market your makeup line\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"A person with very long curly hair stands against a pink wall\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-makeup-online-5.jpg?v=1652910027\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eGet your products into the feeds of your target market. Makeup is a great candidate for influencer marketing. Find beauty creators who align with your brand. Even \u003ca href=\"/blog/micro-influencer\" target=\"_blank\"\u003emicro influencers\u003c/a\u003e can be powerful if they have a small but highly engaged audience.\u003c/p\u003e\n\u003cp\u003eNow we’ll take a deep dive into each of these steps.\u003c/p\u003e\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003eWhat to sell: positioning your makeup line in a crowded market\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eIt’s projected that the global beauty industry will be worth an unfathomable \u003ca href=\"https://www.statista.com/outlook/cmo/beauty-personal-care/worldwide#revenue\"\u003e$756 billion by 2029\u003c/a\u003e. Want a slice of that pie? Go for it! But first, ask yourself a few questions:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow is your idea \u003cstrong\u003edifferent from what’s already on the market\u003c/strong\u003e?\u003c/li\u003e\n\u003cli\u003eCan you \u003cstrong\u003eidentify a customer\u003c/strong\u003e for your products? \u003c/li\u003e\n\u003cli\u003eIs that customer \u003cstrong\u003eunderrepresented by current brands\u003c/strong\u003e?\u003c/li\u003e\n\u003cli\u003eHave you identified an \u003cstrong\u003eemerging trend\u003c/strong\u003e?\u003c/li\u003e\n\u003cli\u003eIs your differentiator something other than the product itself? For example, your product formulation is common or indistinguishable from other similar products but you \u003cstrong\u003estand out on experience, brand, ethos, or cause\u003c/strong\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e“Do your research,” says Melissa. “It sounds simple, but you’d be surprised how many people get into business without really understanding their value proposition in comparison to the competitive landscape.”\u003c/p\u003e\n\u003ch3\u003eNavigating beauty trends\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Nail polishes and flowers arranged on a table\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/nail-polish-with-flowers_5e9870f3-6996-4252-b2f8-a336e5943fa7.jpg?v=1603212550\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com/\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eOne of the best ways to validate a product idea or find a \u003ca href=\"/blog/business-opportunities\" target=\"_blank\"\u003ebusiness opportunity\u003c/a\u003e is to \u003ca href=\"/blog/trending-products\" target=\"_blank\"\u003eresearch trends\u003c/a\u003e. You can do that in a number of ways.\u003c/p\u003e\n\u003cp\u003eIf you’re planning to enter the beauty industry, you should already be consuming beauty content regularly. Follow influencers, brands, bloggers, YouTubers, publications, and beauty journalists. Subscribe to email lists and set up alerts to stay on top of emerging trends. You can also check \u003ca rel=\"nofollow\" href=\"https://trends.google.com/\" target=\"_blank\"\u003eGoogle Trends\u003c/a\u003e to see, based on search data, if there’s growing interest in your idea.\u003c/p\u003e\n\u003cp\u003eBeware of hinging your entire brand to one trend, though. What happens if it’s a fad and interest dies as quickly as it was born? Consider if you will be able to pivot and develop new products as quickly as beauty trends change. \u003c/p\u003e\n\u003cp\u003eVive’s overall brand doesn’t ebb and flow with beauty trends because it focuses on its specific customer’s needs. “Since day one, we put diversity first,” Leslie says, noting that many other brands see diversity as a trend.\u003c/p\u003e\n\u003ch3\u003eFinding niche markets\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"An image of famous drag queen Trixie Mattel, an expert on how to start a makeup line\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/TrixieCosmetics.jpg?v=1603201509\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eTrixie Mattel\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMany brands have carved out some steady business for themselves by going after audiences with specific beauty needs. India, for example, focused on the challenge some Canadians have accessing and importing niche international brands.\u003c/p\u003e\n\u003cp\u003e“It’s really hard to import to Quebec, because the laws are much different,” she says. “But our online store can ship to them, which is great.”\u003c/p\u003e\n\u003cp\u003eVive Cosmetics focused on an underrepresented group. “After doing market research,” says Leslie, “it confirmed that our idea of a cultural beauty brand was going to work because Latinas are top consumers across beauty categories.”\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSome other examples to inspire you: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca rel=\"nofollow\" href=\"https://studio10beauty.com/\" target=\"_blank\"\u003eStudio10\u003c/a\u003e targets an older customer, addressing \u003cstrong\u003eissues specific to mature skin\u003c/strong\u003e.\u003c/li\u003e\n\u003cli\u003eRapidly growing awareness around animal welfare and interest in chemical-free formulations has contributed to the success of \u003cstrong\u003evegan, cruelty-free, and organic\u003c/strong\u003e brands like \u003ca rel=\"nofollow\" href=\"https://www.100percentpure.com/\" target=\"_blank\"\u003e100% Pure\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003ca rel=\"nofollow\" href=\"https://www.trixiecosmetics.com/\" target=\"_blank\"\u003eTrixie Mattel\u003c/a\u003e used her influencer power to develop a line of cosmetics made for (and by) \u003cstrong\u003edrag queens\u003c/strong\u003e—and anyone who wants to “feel like a legend, icon, and star.”\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorkout-proof makeup\u003c/strong\u003e is a thing, and \u003ca rel=\"nofollow\" href=\"https://sweatcosmetics.com/\" target=\"_blank\"\u003eSweat Cosmetics\u003c/a\u003e is targeting athletes.\u003c/li\u003e\n\u003cli\u003e\n\u003ca rel=\"nofollow\" href=\"https://www.petitenpretty.com/\" target=\"_blank\"\u003ePetite ’n Pretty\u003c/a\u003e found its niche in the \u003cstrong\u003etween and teen market\u003c/strong\u003e, offering subtle colors and gentle formulations for young skin.\u003c/li\u003e\n\u003cli\u003eProfessional makeup artists look to \u003ca rel=\"nofollow\" href=\"https://www.makeupforever.com/\" target=\"_blank\"\u003eMakeup For Ever\u003c/a\u003e for products specifically \u003cstrong\u003edesigned for film and TV\u003c/strong\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003ca rel=\"nofollow\" href=\"https://blackopalbeauty.com/\" target=\"_blank\"\u003eBlack Opal\u003c/a\u003e is an industry leader, representing a wide spectrum of shades designed for \u003cstrong\u003ewomen of color\u003c/strong\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003ca rel=\"nofollow\" href=\"https://sugarpill.com/\" target=\"_blank\"\u003eSugarpill\u003c/a\u003e’s hyper-pigmented colors and extreme looks appeal to a \u003cstrong\u003ecosplay audience\u003c/strong\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"2\"\u003eMake, manufacture, white label, or resell?\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg alt=\"Image of a woman applying eye makeup in a mirror\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mirror-view-of-putting-on-makeup.jpg?v=1603201580\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com/\" target=\"_blank\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eStarting your own makeup line can range in difficulty from simple (reselling, making basic lip balms from your kitchen) to complex (developing formulations in partnership with a manufacturer). How you decided to produce or procure products for your store will depend on your time, skill level, and funding as well as the complexity of your product’s formulation. Here we’ll explain four ways to produce—or procure—products for your makeup brand.\u003c/p\u003e\n\u003ch3\u003eMaking your own cosmetics\u003c/h3\u003e\n\u003cp\u003eSome beauty products, like \u003ca href=\"https://burst.shopify.com/business-ideas/sell-lip-balm-online\"\u003elip \u003c/a\u003e\u003ca href=\"/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\" target=\"_blank\"\u003ebalms\u003c/a\u003e, face oils, and bath products, are so simple to make that you can start a makeup line from home. If you do, carefully test and document your process so your formula remains consistent as you grow or move to a commercial facility.\u003c/p\u003e\n\u003cp\u003eEven though your “manufacturing facility” may be your kitchen at first, be sure that you’re still following local regulations. To manufacture cosmetics in the US, for example, the FDA sets guidelines for ventilation, air control, and surfaces.\u003c/p\u003e\n\u003cp\u003eThis is a great starting point for new brands if you have a product you can make yourself. Factories often have high minimums that are difficult to meet. Soon, though, you may graduate to a more formal manufacturing process.\u003c/p\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003eI realized there’s no way that I should keep doing something that I wasn’t an expert at. In order for us to effectively sell, I needed to be able to produce en masse.\u003c/p\u003e\n\u003ccite\u003eMelissa Butler, The Lip Bar\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003e“I had no idea how to make lipstick,” says Melissa about building The Lip Bar and learning the ropes through research and connecting with cosmetic chemists. She made early formulations from her apartment but eventually hit a wall. “I realized there’s no way that I should keep doing something that I wasn’t an expert at,” she says. “In order for us to effectively sell, I needed to be able to produce en masse.” This freed up her time for creativity and storytelling. \u003c/p\u003e\n\u003cp\u003eMaking your own cosmetics might bring you joy, but if your strengths and interests in the business lie elsewhere, know when it’s time to outsource.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💄 Essential reading: \u003c/strong\u003e\u003ca href=\"/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\" target=\"_blank\"\u003eHow to Make Lip Balm: Turning Natural Lip Care Into a Homemade Business\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003eWhite label manufacturing\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"A ColourPop eyeshadow palette\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/colourpop-strawberry-shake_1_3859ea48-c9e1-4dfb-b869-cbd986cdc373.jpg?v=1603201748\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://colourpop.com/\"\u003eColourPop\u003c/a\u003e is manufactured in the same facility that produces Kylie Cosmetics. \u003cem\u003eColourPop\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/white-label-products\" target=\"_blank\"\u003eWhite label\u003c/a\u003e (or \u003ca href=\"/blog/private-label\" target=\"_blank\"\u003eprivate label\u003c/a\u003e) refers to generically manufactured products that may or may not be customized slightly with color or fragrance and are packaged and sold under your own branding. Many brands may use the same formulation made by the same facility, with subtle variations and different packaging.\u003c/p\u003e\n\u003cp\u003eWhite label is an ideal option for brands selling a novelty item or unique concept versus a unique product. For example, if you were to launch a unicorn-themed store, maybe you’d sell private label lipsticks with unicorn packaging and magic/fantasy inspired names. In this case, the lipstick itself is not as important as the branding or concept.\u003c/p\u003e\n\u003cp\u003eWhite label is a great way to move quickly from idea to finished product, especially if you're jumping on a hot trend—there’s no need to test and tinker with new formulations over time. \u003c/p\u003e\n\u003cp\u003eMegan Cox, founder of lash brand \u003ca href=\"https://amaliebeauty.com/\"\u003eAmalie\u003c/a\u003e, took her \u003ca href=\"https://www.shopify.com/blog/start-skincare-line\" data-mce-href=\"https://www.shopify.com/blog/start-skincare-line\"\u003eexperience building her own brand\u003c/a\u003e and formulations and launched \u003ca rel=\"nofollow\" href=\"https://www.geniesupply.com/\" target=\"_blank\"\u003eGenie Supply\u003c/a\u003e, a “beauty lab for entrepreneurs” that specializes in private label clean cosmetics customized for small brands making a first foray into manufacturing.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💄 Essential reading: \u003c/strong\u003e\u003ca href=\"/blog/214945353-seed-beauty-kylie-cosmetics\" target=\"_blank\"\u003ePowering the Pout: The (Other) Woman Behind Kylie Cosmetics\u003c/a\u003e is a case study about Seed Beauty, the white label manufacturing company behind ColourPop and Kylie Cosmetics.\u003c/p\u003e\n\u003ch3\u003eManufacturing cosmetics (unique formulations)\u003c/h3\u003e\n\u003cp\u003eHere, we’re referring to making formulations from scratch in a manufacturing facility. Large brands may have their own factories, but many manufacturers produce products for multiple brands in the same space. This is a more accessible option for young brands.\u003c/p\u003e\n\u003cp\u003eWhen Kate launched \u003ca rel=\"nofollow\" href=\"https://redheadrevolution.us/\" target=\"_blank\"\u003eRedhead Revolution\u003c/a\u003e, she was producing products as a \u003ca href=\"/blog/home-business\" target=\"_blank\"\u003ehome business\u003c/a\u003e, selling on online marketplaces. When she introduced mascaras to the line, she contacted chemists to help her get the formulas right before outgrowing her home operation.\u003c/p\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003eI was actually able to go to the factory in person and meet the people and create a relationship with them.\u003c/p\u003e\n\u003ccite\u003eKate Loveless, Redhead Revolution\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eKate eventually settled on a manufacturer, but only after she did plenty of research.\u003c/p\u003e\n\u003cp\u003e“I knew that I was looking for companies that focused a little bit more on higher quality, more natural ingredients,” she says. Finding a local manufacturer was important to her so she could stay close to the process. “I was actually able to go to the factory in person and meet the people and create a relationship with them.”\u003c/p\u003e\n\u003cp\u003eWhen building Vive, Leslie says she and Joanna did research and reached out to several manufacturers—sometimes being ignored—and requested many samples before finally settling on one.\u003c/p\u003e\n\u003cp\u003e“We went with the manufacturer we felt gave us the most attention and could deliver quality products.” New to the industry, the two women spent a lot of their own time and money to figure out manufacturing on their own. Leslie’s advice for others? “I recommend finding a product developer or consultant to help you navigate the process.”\u003c/p\u003e\n\u003cp\u003eThere are many online resources to help connect you with manufacturers both in North America and overseas.\u003c/p\u003e\n\u003cp\u003eStart with these:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca rel=\"nofollow\" href=\"https://www.manta.com/mb_35_B834C83O_000/cosmetics_manufacturers\" target=\"_blank\"\u003eManta: List of Cosmetics Manufacturers in the United States\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://makersrow.com/\"\u003eMaker’s Row (US)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca rel=\"nofollow\" href=\"https://www.alibaba.com/\" target=\"_blank\"\u003eAlibaba\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e💄 Essential reading: \u003c/strong\u003e\u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\"\u003eHow to Find a Manufacturer or Supplier for Your Product Idea\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003eCurating and re-selling cosmetics\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"An array of cosmetics products on a table from India Rose. A hand holding a drink enters the frame\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/india_rose-drinks.jpg?v=1603201842\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eIndia Rose\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYou can also sell makeup online by skipping manufacturing altogether. Buy wholesale from multiple brands, bringing a curated shopping experience to your customers. Think in themes: local-only brands, natural or organic products, products for specific skin types or conditions, etc.\u003c/p\u003e\n\u003cp\u003e“I started out pretty low-tech,” says India. “I had a whiteboard in my dining room with a list of all the brands I wanted to contact and whether or not I had heard back from them.” She curates brands for her online and physical store that are cruelty free and natural, bringing coveted labels over the border for her Canadian customers.\u003c/p\u003e\n\u003cp\u003eIf you’re looking to curate and resell, consider:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatibility of brands\u003c/strong\u003e. Is there any competition?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailability in your market\u003c/strong\u003e. If you’re shipping to Canada, for example, who else is shipping that particular brand in this market?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImporting fees\u003c/strong\u003e. Factor in any after-the-fact fees you may incur when pricing your products. India suggests setting up an account with a shipping carrier rather than relying on vendors to ship.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDropshipping\u003c/strong\u003e. This is a great solution for online cosmetics businesses, as you don’t need to manage your own inventory or shipping. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💄 \u003cstrong\u003eEssential reading\u003c/strong\u003e: \u003ca href=\"/blog/dropshipping-suppliers\"\u003eHow to Find and Work With Reliable Dropshipping Suppliers and Wholesalers\u003c/a\u003e\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eBuilding your makeup brand\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg alt=\"Four women wearing yellow hold lipsticks against a pink background\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/vive-group.jpg?v=1603201902\"\u003e\n\u003cfigcaption\u003eVive Cosmetics’ brand extends to its visual aesthetic, including photo shoots that represent the founders’ culture and customers. \u003cem\u003eVive Cosmetics\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIn any image-based industry, brand is especially important. It’s different from “branding,” which is the outward visual reflection of “brand” through your logo and design guidelines. Consider how your packaging, branding, voice, and \u003ca href=\"/blog/best-ecommerce-sites\"\u003ewebsite design\u003c/a\u003e can help reflect brand values, tell a story, and create an experience for your customers. Your brand is the feeling you want customers to have when they engage with you and use your products.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A woman with red hair applies makeup in a mirror\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/redhead-revolution.jpg?v=1603203710\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eRedhead Revolution\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAs discussed above in our white label section, your brand may be even more important than the actual product. Are you selling a concept or a lifestyle? Are you an influencer looking to monetize your personal brand? Don’t rush this step.\u003c/p\u003e\n\u003cp\u003eThink carefully about what sets you apart in a crowded space and tell that story on social, on your website, on packaging—everywhere. Your \u003ca href=\"/blog/branding-photography\" target=\"_blank\"\u003ebranding photography\u003c/a\u003e can also tell a story—be sure that the aesthetic and models look like your ideal customers and represent their lifestyle and values. \u003c/p\u003e\n\u003cp\u003e💄 \u003cstrong\u003eEssential reading:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/brand-storytelling\" target=\"_blank\"\u003eSelling Through Storytelling: How to Craft a Compelling Brand Story\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-build-a-brand\" target=\"_blank\"\u003eHow to Start Your Own Brand From Scratch in 7 Steps\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eIngredients, packaging, and labelling\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg alt=\"Touchland hand sanitizer packaging\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/PMC2_1200x_1024x1024_9cbe0b36-6c2a-4ebc-a97e-669731be746b.jpg?v=1603201967\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eTouchland/India Rose\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eBecause cosmetics are applied on the body, there are many risks to mitigate and regulations to follow. Each region will have its own laws around how cosmetics must be manufactured, tested, labelled, and marketed. Refer to your local legislation—and that of regions where you plan to ship—to ensure that your practices are legal and safe.\u003c/p\u003e\n\u003ch3\u003eChoosing cosmetic ingredients and building formulations\u003c/h3\u003e\n\u003cp\u003eTo be sure that what you’re claiming on your packaging is what’s actually in the product, research ingredients and suppliers thoroughly. You may choose to employ a third-party firm to perform an audit on any manufacturers or vendors before you do business with them.\u003c/p\u003e\n\u003cp\u003eHere’s what to consider when sourcing ingredients:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAre the ingredients \u003cstrong\u003eskincare grade\u003c/strong\u003e and/or approved for use in skincare in your country? For example, coconut oil may be sold in both food-grade or skincare-grade versions.\u003c/li\u003e\n\u003cli\u003eDo you care about \u003cstrong\u003enatural ingredients\u003c/strong\u003e? How will you ensure that the suppliers’ claims are legitimate?\u003c/li\u003e\n\u003cli\u003eWhat preservatives will you use, if any? How will this affect \u003cstrong\u003eshelf life\u003c/strong\u003e?\u003c/li\u003e\n\u003cli\u003eWill your products make \u003cstrong\u003eorganic claims\u003c/strong\u003e? Be sure that the supplier possesses the appropriate certifications. These will differ from country to country.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrace the supply chain\u003c/strong\u003e. Is the supplier reputable? Can they provide references?\u003c/li\u003e\n\u003cli\u003eWhat are the \u003cstrong\u003elabelling laws\u003c/strong\u003e in your country and the countries where you ship?\u003c/li\u003e\n\u003cli\u003eAre any ingredients known as \u003cstrong\u003ecommon allergens\u003c/strong\u003e?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf you’re working with an experienced manufacturer, you can avoid some of the early pitfalls of DIY formulations, such as incompatible ingredients. White label manufacturers will also likely have proven results and testing from products that have already hit the market.\u003c/p\u003e\n\u003cp\u003eIf you’re developing your own formulations, it’s a bigger learning curve, but it ultimately gives you more freedom to experiment and develop something truly unique. \u003c/p\u003e\n\u003cp\u003e💄 \u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://www.ewg.org/skindeep/\" target=\"_blank\"\u003eEWG Skin Deep Cosmetics Database\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://cosmetics.specialchem.com/inci-names\"\u003eINCI Names List and Directory of Cosmetics Ingredients\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e \u003ca href=\"/blog/204910217-business-lessons-from-a-6-figure-beauty-brand\" target=\"_blank\"\u003eHow to Start Your Own Skincare Line (From Scratch) \u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3\u003eSourcing and developing packaging\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt='Cosmetic products spill out of a pouch that reads \"Redhead revolution\"' src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/redhead-rev.jpg?v=1603202022\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eRedhead Revolution\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003ePackaging is extremely important for makeup products because it serves several purposes. For simple items like lip balm or gloss, you can easily source empty pre-made pots and print your own labels when you’re just starting out. But you may need to work with a supplier or manufacturer to create custom packaging in order to fully represent your brand aesthetic and differentiate it from that of your competitors.\u003c/p\u003e\n\u003cp\u003eRemember that packaging does a lot of heavy lifting. It:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/ecommerce-packaging\" target=\"_blank\"\u003e\u003cstrong\u003eRepresents your brand\u003c/strong\u003e\u003c/a\u003e—this is another opportunity to inject your brand’s personality, as packaging that is integrated in the product (like a lipstick tube) will be seen and used by the customer even after the outer box is recycled\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtects fragile products\u003c/strong\u003e like eyeshadows and pressed powders from breakage during shipping or dropping\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoubles as an applicators\u003c/strong\u003e, as in the case of mascaras and liquid lipsticks\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommunicates important information\u003c/strong\u003e to customers, such as ingredients, expiry date, and usage instructions\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContributes to the customer experience\u003c/strong\u003e through the unboxing process or via unique features (say a mirror built into the lipstick tube)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBe sure to rigorously stress test not only your products but the packaging, too. And, as Megan learned when she built \u003ca href=\"https://www.shopify.com/blog/start-skincare-line\"\u003eskincare line\u003c/a\u003e Amalie Beauty, test the two together, especially if you’re producing your formula and the packaging in different facilities.\u003c/p\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003ePackaging was a really big issue for me. I lost a lot of my customers because it was unreliable.\u003c/p\u003e\n\u003ccite\u003eMegan Cox, Founder, Amalie, Genie Labs\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eWhat she discovered too late was that the glue in the brush applicator wasn’t compatible with the formulation of her brand’s eyelash serum—and the brustles began to fall out. “Packaging was a really big issue for me, she says. ”I lost a lot of my customers because it was unreliable.” After the experience, Megan conducted her own quality control, flying frequently to her manufacturing partners’ facilities and maintaining a close relationship.\u003c/p\u003e\n\u003cp\u003e💄 \u003cstrong\u003eEssential reading:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand\" target=\"_blank\"\u003eHow Top Brands Delight Customers With Memorable Unboxing Experiences\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/packaging-inserts\" target=\"_blank\"\u003e5 Ways to Use Packaging Inserts to Increase Customer Loyalty and Revenue\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eLabelling requirements\u003c/h3\u003e\n\u003cp\u003eEach country has its own rules governing packaging requirements for beauty products. Within your country, there may be state- or region-specific rules as well. These regulations, in place to protect consumers, cover everything from packaging language, weight/volume labelling, ingredient listings, and safety/allergy warnings.\u003c/p\u003e\n\u003cp\u003eConsult your local government for more information:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca rel=\"nofollow\" href=\"https://www.fda.gov/cosmetics/cosmetics-labeling/cosmetics-labeling-regulations\" target=\"_blank\"\u003eCosmetic Labeling Guide (US)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca rel=\"nofollow\" href=\"https://www.canada.ca/en/health-canada/services/consumer-product-safety/reports-publications/industry-professionals/labelling-cosmetics.html\" target=\"_blank\"\u003eLabeling of Cosmetics (Canada)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca rel=\"nofollow\" href=\"https://www.cosmeticseurope.eu/cosmetic-products/understanding-label\" target=\"_blank\"\u003eUnderstanding the Label (EU)\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eGeneral manufacturing resources:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca rel=\"nofollow\" href=\"https://www.fda.gov/cosmetics/guidanceregulation/lawsregulations/ucm074162.htm\" target=\"_blank\"\u003eFDA Authority Over Cosmetics: How Cosmetics Are Not FDA-Approved, but Are FDA-Regulated (US)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca rel=\"nofollow\" href=\"https://www.canada.ca/en/health-canada/services/consumer-product-safety/cosmetics/regulatory-information/good-manufacturing-practices.html\" target=\"_blank\"\u003eGood Manufacturing Practices for Cosmetic Products (Canada)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca rel=\"nofollow\" href=\"https://www.gov.uk/guidance/product-safety-for-manufacturers#cosmetic-products-safety-regulations\" target=\"_blank\"\u003eGuide to Cosmetic Products Safety Regulations (UK)\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eManaging inventory\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg alt=\"An array of eyebrow liners and gels by The Lip Bar\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Lip-Bar-eye.jpg?v=1603202085\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eThe Lip Bar\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eManaging beauty inventory can be a little more finicky than with other products, as India discovered. Based on her experience stocking a large number of SKUs and \u003ca href=\"/retail/inventory-management\" target=\"_blank\"\u003emanaging inventory\u003c/a\u003e between India Rose’s online and physical stores, she has some advice for new entrepreneurs:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeep an eye on shelf life.\u003c/strong\u003e Natural products and ingredients generally have a shorter shelf life. Before you have any sales history to help with \u003ca href=\"/retail/demand-forecasting\" target=\"_blank\"\u003eforecasting\u003c/a\u003e, order smaller quantities to avoid waste. This is especially important with natural or organic products that have fewer or no preservatives. “I would rather buy more frequently and have newer product than buy too much at a time and have it sit there,” she says.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWatch temperature and humidity.\u003c/strong\u003e Be sure that your products are stored away for heat, sunlight, and moisture, which can melt or damage them. In India’s brick-and-mortar location, air conditioning was essential. “It felt like such a luxury at first,” she says. “But I realized how truly necessary it was when a customer was trying on a lipstick and it snapped in half from the heat.”\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStay organized.\u003c/strong\u003e This is important if you’re not using a \u003ca href=\"/blog/53045573-shipping-fulfillment-101-a-step-by-step-guide-for-getting-your-products-to-your-customers\" target=\"_blank\"\u003efulfillment house\u003c/a\u003e and are warehousing the product yourself. Cosmetics products are small, and sometimes labelling between colors isn’t easy to identify. Create a system that allows you to\u003cspan data-mce-fragment=\"1\"\u003e easily access and identify \u003c/span\u003eproducts. “We keep everything in big drawers throughout the store. We use desk dividers or make our own out of small shipping boxes,” says India.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRotate stock.\u003c/strong\u003e As with edibles and any other product with a shelf life, be sure that anyone handling your stock understands the importance of rotation.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\"\u003eSetting up your online store\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg alt=\"Homepage of Trixie Mattel's cosmetic line online store\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/trixie-website.jpg?v=1603202149\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eTrixie Mattel\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFirst, \u003ca href=\"/online\" target=\"_blank\"\u003elet’s set you up on Shopify\u003c/a\u003e—it only takes a few minutes to get started.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\" target=\"_blank\"\u003eProduct descriptions\u003c/a\u003e, as in any industry, are extremely important. Seriously! They not only help with SEO but also provide valuable information to help customers make informed purchases and reduce returns. For makeup, use this space to describe the texture, finish, application, and use of the product. If you are selling makeup online, customers can't try your product on their own skin, so be as detailed as possible.\u003c/p\u003e\n\u003cp\u003eYou can use an app like \u003ca href=\"https://apps.shopify.com/product-description-tabs\" target=\"_blank\"\u003eEasyTabs\u003c/a\u003e to create tabs on your product page to keep it less cluttered while adding full ingredient listings, warnings, allergy notices, and beauty tips. You can also help visualize color variations through swatches using \u003ca href=\"https://apps.shopify.com/product-options\" target=\"_blank\"\u003eBold Product Options\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eHere’s how 100% Pure handles product descriptions on each product page, using swatches to illustrate color options and tabs to organize information into categories:\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"100% Pure product page screengrab featuring a lip stain\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/100percent-productpage-1.jpg?v=1603202205\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg alt=\"100% Pure product page screengrab featuring colour swatches\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/100percent-productpage3.jpg?v=1603202816\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg alt=\"100% Pure product page screengrab featuring product and ingredient info\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/100percent-productpage-2_69b657e3-66a4-4c9c-92ca-0778094389c8.jpg?v=1603203022\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003cem\u003e100% Pure\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eEnhance product pages with large, clear \u003ca href=\"https://www.shopify.com/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eproduct photographs\u003c/a\u003e –– think images of the product on a white or clean background, as well as with lifestyle/beauty images that capture the product used on a model (ideally on several models of varying skin tones).\u003c/p\u003e\n\u003cp\u003eColor has always been an issue for Kate, and she’s continually working on new photos and videos for Redhead Revolution to help customers make informed picks. “Sometimes I’ll send them a photo of a swatch that I put on my own skin,” she says. “There’s a little bit more hands-on interaction with customers.”\u003c/p\u003e\n\u003cp\u003eConsider additional media, too, like video lookbooks and makeup tutorials that can live on product pages or in a blog or gallery on the website. Embedding photo reviews or user-generated content on pages using an app like \u003ca href=\"https://apps.shopify.com/foursixty\" target=\"_blank\"\u003eFoursixty\u003c/a\u003e can also provide more context.\u003c/p\u003e\n\u003ch3\u003eShopify apps for makeup stores\u003c/h3\u003e\n\u003cp\u003eApps can add more functionality to your store to help you sell cosmetics online. They can replicate the experience of trying on shades in-store, assist with informed purchases, and add customizable options to your product pages. Here are some \u003ca href=\"https://apps.shopify.com/\" target=\"_blank\"\u003eShopify App Store\u003c/a\u003e suggestions for makeup brands:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eProminently feature large lifestyle photos with \u003ca href=\"https://apps.shopify.com/lookbook\" target=\"_blank\"\u003eLookbook\u003c/a\u003e app.\u003c/li\u003e\n\u003cli\u003eRecommend products or upsell within the same collection using \u003ca href=\"https://apps.shopify.com/limespot\" target=\"_blank\"\u003eLimeSpot Personalizer\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eEmbed video content into product pages with \u003ca href=\"https://apps.shopify.com/easyvideo\" target=\"_blank\"\u003eEasy Video\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eAllow customers to virtually apply cosmetics before buying using \u003ca href=\"https://apps.shopify.com/make-up-magic-mirror-html5-widget\" target=\"_blank\"\u003eDecorative cosmetics try‑on\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eTurn variants into color swatches with the \u003ca href=\"https://apps.shopify.com/swatches\"\u003eSwatches\u003c/a\u003e app.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eChoosing a theme for your makeup store\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Example of a Shopify theme on a desktop and phone view\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/beauty-theme.jpg?v=1603203064\"\u003e\u003c/figure\u003e\n\u003cp\u003eThemes are the foundation of your website design. Many are fully customizable and can accommodate your brand’s logo, fonts, colors, and design. In the Shopify Theme Store, filter themes by desired features and price or use one of these, recommended as \u003ca href=\"https://themes.shopify.com/themes?industry%5B%5D=health-and-beauty\u0026amp;sort_by=most_relevant\" target=\"_blank\"\u003eideal for beauty businesses\u003c/a\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://themes.shopify.com/themes/envy/styles/boho\"\u003e Envy\u003c/a\u003e ($$$)\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://themes.shopify.com/themes/responsive/styles/san-francisco?industry%5B%5D=health-and-beauty\u0026amp;surface_detail=health-and-beauty\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=5\u0026amp;surface_type=industry\" target=\"_blank\"\u003eResponsive\u003c/a\u003e ($$)\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://themes.shopify.com/themes/sense/styles/default?industry%5B%5D=health-and-beauty\u0026amp;surface_detail=health-and-beauty\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=3\u0026amp;surface_type=industry\" target=\"_blank\"\u003eSense\u003c/a\u003e (free)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"6\"\u003eMarketing your makeup line\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg alt=\"A makeup brush arranged in a bunch of flowers\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/makeup-brush-in-flowers.jpg?v=1603203130\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com/\" target=\"_blank\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eCompeting for attention in the beauty space is challenging for emerging brands, as the industry is saturated with large brands that have even larger ad spends. If you took my advice from the beginning of this guide, you’ve likely nestled into a particular segment of beauty with less competition.\u003c/p\u003e\n\u003cp\u003eYour niche audience may be smaller, but maybe you’ve identified them as underrepresented and looking for \u003cem\u003eyour\u003c/em\u003e product. Find out where they “hang out,” speak their language, and be strategic with your partnerships.\u003c/p\u003e\n\u003ch3\u003eSocial proof\u003c/h3\u003e\n\u003cp\u003eWe’ve told you before about the power of reviews and \u003ca href=\"https://www.shopify.com/blog/social-proof\"\u003esocial proof: over 70% of Americans\u003c/a\u003e say they look at product reviews before making a purchase. There are few industries that exemplify the impact better than the beauty industry.\u003c/p\u003e\n\u003cp\u003eWord of mouth from your average customer can be powerful, and it can take the form of traditional reviews (try an app like \u003ca href=\"https://apps.shopify.com/yotpo-social-reviews\" target=\"_blank\"\u003eYotpo\u003c/a\u003e) or customer-generated social buzz. Incentivize referrals and reviews by offering discounts on future purchases, or send product samples to encourage sharing.\u003c/p\u003e\n\u003ch3\u003eBrand partnerships and beauty influencers\u003c/h3\u003e\n\u003cp\u003eThousands of independent creators boast millions of views and many make their living promoting other brands or launching their own. This James Charles \u003ca rel=\"nofollow\" href=\"https://www.youtube.com/watch?v=3uk6rKXbG1M\" target=\"_blank\"\u003eupload\u003c/a\u003e alone has been viewed 43 million times. Another YouTuber, Eshani Patel, launched \u003ca rel=\"nofollow\" href=\"https://www.ranicosmetics.com/\" target=\"_blank\"\u003eRani Cosmetics\u003c/a\u003e after her success with beauty unboxings on her popular channel.\u003c/p\u003e\n\u003cp\u003eBecause of the nature of the product, beauty customers are turning to their favourite online creators on TikTok, YouTube, and Instagram before purchasing. By demoing products on real people in myriad skins tones, honest influencer reviews cut through the promises and claims made by the beauty industry.\u003c/p\u003e\n\u003cp\u003eIf you choose to partner with an influencer, there are many lesser-known creators with smaller but engaged audiences who may be more affordable to work with if you’re just starting out.\u003c/p\u003e\n\u003cp\u003eKate partnered with a complementary blog and beauty box business with a massive audience of her own target customers. “My sales doubled when I worked with the company How To Be a Redhead,” she says. “I just gave them mascara to include in their box and had free advertising for that whole month.”\u003c/p\u003e\n\u003ch3\u003eContent and UGC\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Example of user generated content on The Lip bar's product page\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/lip-bar-customer-ugc.jpg?v=1603203171\"\u003e\n\u003cfigcaption\u003eThe Lip Bar uses \u003ca href=\"https://apps.shopify.com/yotpo-social-reviews\" target=\"_blank\"\u003eYotpo\u003c/a\u003e to pull in photo reviews and tagged customer content from Instagram to each relevant product page. \u003cem\u003eThe Lip Bar/@findingpaola\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIt’s difficult to tell if you're going to like a lipstick if you can only judge by a written description and a photo of the product itself. Invest in creating your own content like \u003ca href=\"/blog/lookbooks-how-to-use-high-quality-lifestyle-photos-to-boost-sales\" target=\"_blank\"\u003elifestyle photos\u003c/a\u003e or videos featuring a variety of models to add to product pages or feature in social posts and marketing campaigns. You may actually help reduce returns, too. \u003c/p\u003e\n\u003cp\u003eMegan of Amalie Beauty took this idea one step further, cashing in on the appeal of beauty reviews and unboxings by doing them herself. The traffic she drove to her blog helped drive sales for her store.\u003c/p\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003eInstagram showcases the experience of shopping at my store from the POV of the customer.\u003c/p\u003e\n\u003ccite\u003eIndia Daykin, India Rose Cosmeticary\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eFor India, UGC (user-generated content) has proved to be an effective tool to help find new customers. “Instagram showcases the experience of shopping at my store from the POV of the customer,” she says of the photos shared by people who tag her brand—something she actively encourages customers to do. “The marketing campaigns that have proven to be the most successful are ones centered around engagement and connection.”\u003c/p\u003e\n\u003cp\u003e💄 \u003cstrong\u003eTip\u003c/strong\u003e: Try an app like \u003ca href=\"https://apps.shopify.com/social-photos\" target=\"_blank\"\u003eUGC Social Proof Gallery\u003c/a\u003e to aggregate user-generated Instagram photos using a hashtag, and import them into a mini-gallery on your product pages.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eShipping and customer service\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg alt=\"An assortment of cosmetics products arranged on a white background\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/vive-cosmetics.jpg?v=1603203829\"\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cfigcaption\u003eFragile items like mirrors and pressed powders require extra protection at the production and shipping stages. \u003cem\u003eVive Cosmetics\u003c/em\u003e\u003c/figcaption\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003c/figure\u003e\n\u003cp\u003eShipping cosmetics can be a tricky endeavor, especially with products like pressed powders. Kate experienced issues with broken product before beefing up her packaging with bubble wrap on fragile items. Remember: consider \u003ca href=\"/shipping\"\u003eshipping and handling\u003c/a\u003e \u003cem\u003eat the product and packaging design stage\u003c/em\u003e!\u003c/p\u003e\n\u003cp\u003eAs cosmetic preferences are very personal and color on screen can look very different in person, expect that you’ll inevitably deal with some refunds and exchanges. Have a \u003ca href=\"/enterprise/102947142-how-to-reduce-your-return-rate-predict-exactly-what-customers-want\" target=\"_blank\"\u003esolid returns policy\u003c/a\u003e in place and a convenient process to ensure that returns are seamless for customers and painless for you.\u003c/p\u003e\n\u003cp\u003eAn app like \u003ca href=\"https://apps.shopify.com/loop-returns\" target=\"_blank\"\u003eLoop\u003c/a\u003e can help you initiate and track returns, generate return labels, and notify customers throughout the process.\u003c/p\u003e\n\u003cp\u003e💄 \u003cstrong\u003eEssential reading:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/shipping-and-fulfillment\" target=\"_blank\"\u003eThe Beginner's Guide to Ecommerce Shipping and Fulfillment\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/customer-service\" target=\"_blank\"\u003eCustomer Service 101: A Guide to Providing Stand-Out Support Experiences\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003ePop-ups and in-person selling for online makeup brands\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg alt=\"A woman in a face mask stands in front of a store display\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-owner-standing-with-face-mask.jpg?v=1603203517\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com/\" target=\"_blank\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eRegardless of industry, \u003ca href=\"/blog/212483913-kylie-jenner-pop-up\" target=\"_blank\"\u003ethere’s incredible value in IRL brand experiences\u003c/a\u003e. You can reward your loyal customers, allow them to interact with the product in person, and access new customers.\u003c/p\u003e\n\u003cp\u003eMakeup brands can benefit from these in-person ideas:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eRun a \u003ca href=\"/blog/pop-up-shop\"\u003epop-up shop\u003c/a\u003e, complete with a tester bar or free mini makeovers.\u003c/li\u003e\n\u003cli\u003eSponsor a fashion show or event using your products on models and/or contributing to swag bags.\u003c/li\u003e\n\u003cli\u003eRent temporary space within a retailer who sells products that complement yours to your ideal audience.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIn the meantime, you may be able to wholesale or consign your products to existing retailers. While you’re still in the design phase of your product, think about how the product and package might be displayed in a physical setting. Should you make any tweaks to the design at this stage to account for any possible future IRL applications? Yes!\u003c/p\u003e\n\u003ch2\u003eHow much does it cost to start a makeup line?\u003c/h2\u003e\n\u003cp\u003eThe cost of starting any business depends on several factors. In the cosmetics industry, the barrier to entry is very low if you opt to start from home, create your own formulations, and bootstrap your growth, but you could require significant upfront capital if you plan to manufacture commercially.\u003c/p\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003eProduct development is expensive. We had to start small, with one lipstick formula and only five shades.\u003c/p\u003e\n\u003ccite\u003eLeslie Valdivia, Vive Cosmetics\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eLeslie and Joanna started Vive with a $10,000 small business loan that they secured with a solid business plan. The two were still working full time when they launched, and their salaries also helped fund the business. “Product development is expensive,” says Leslie. “We had to start small, with one lipstick formula and only five shades.”\u003c/p\u003e\n\u003cp\u003eFor Melissa, her forecasting fell short and she ran out of money quickly. “I had saved what I thought was a year’s worth of expenses,” she says. “It lasted six and a half months.” But her drive to build The Lip Bar encouraged her to find creative ways to keep the lights on: she and her roommate shared a bedroom, renting the second room out on Airbnb.\u003c/p\u003e\n\u003cp\u003eTo cut costs in other ways, look for manufacturers or white label companies that can accommodate lower minimums, start with a limited number of products, and find opportunities to barter and team up with other brands to share costs on things like photo shoots and marketing campaigns.\u003c/p\u003e\n\u003ch2 id=\"8\"\u003eFrom lip service to lipstick sales—launching your makeup line\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg alt=\"An open sign hangs in a window\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/small-business-open-sign.jpg?v=1603233370\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com/\" target=\"_blank\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\nReady to unleash your beauty brand on the world but can’t \u003ca href=\"/blog/resourcefulness%20\" target=\"_blank\"\u003eget over that mental block\u003c/a\u003e? That’s normal. It’s a big scary thing that you built with your own blood, sweat, and mascara-streaked tears.\u003cmeta charset=\"utf-8\"\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003eI thought, if I don’t do it now, then I’m going to regret it.\u003c/p\u003e\n\u003ccite\u003eMelissa Butler, The Lip Bar\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eRemoving the password from your online store is just a jumping off point, though—it doesn’t have to be perfect yet. In fact, it won’t be. As you learn about your customers’ habits, you’ll evolve. When Melissa upgraded from a side gig to running The Lip Bar full time, it was a leap of faith. “I thought, if I don’t do it now,” she says, “then I’m going to regret it.”\u003c/p\u003e\n\u003cp\u003eBut remember: you don’t have to quit your day job until you’re ready. Many successful brands were born from kitchens and late nights. “Juggling a full-time job and running a growing brand is not easy,” says Leslie. “It can take a toll, but when your company has a purpose, it makes it easier to stay dedicated.” \u003c/p\u003e\n\u003cp\u003eFor her, the sacrifice was worth it. Just this week, she quit working for other people and is now running Vive full-time. 🎉\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Pete Ryan\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eFrequently asked questions about selling makeup online\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start my own online makeup store?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eFigure out what kind of makeup you want to sell online and how many products you want in your collection. Then identify your target market of people who would find value in your products. Determine your differentiator, find a manufacturer, obtain a permit, create your inventory, choose an ecommerce platform, and launch your website. We recommend spending more time on finding your ideal market and market differentiator before preparing your inventory.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo I need a license to sell cosmetics online?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eYou don’t need a federally recognized license to sell cosmetics online in the U.S. However, you will need FDA approval if your products contain color additives. Some locations require additional licensing. Since these regulations can vary, it’s important to understand the local laws in both your business location and where your products will be shipped.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs selling makeup a good business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eCosmetics have remained a profitable product consistently over the years. While consumers always want makeup, there are more options available to them now. Shoppers are becoming more conscious about the products they purchase. Make sure the makeup you sell online addresses all their concerns, has a differentiator from what’s already available to them, and is priced competitively.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you price beauty products?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003ePricing beauty and cosmetics products depends on your target market. To calculate a profitable price you need to know the cost of your raw materials plus packaging and overhead. Multiply that by 5 or 6 to get a good idea for the retail price. If you want to sell wholesale, divide your retail price in half. Test from there to see what resonates.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cscript type=\"application/ld+json\"\u003e// \u003c![CDATA[\n{\"@context\": \"https://schema.org/\",\"@type\": \"HowTo\",\"name\": \"How to start a makeup line in 5 steps, a quick start guide\",\"description\": \"Everything you need to know to start a beauty brand and sell makeup online. Get insights into the cosmetics industry and examples from real brands.\",\"image\": \"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_makeup_line-header.jpg?v=1603138525\u0026width=1024\",\"step\": [{\"@type\": \"HowToStep\",\"text\": \"Decide if your brand aims to fill a product gap in the market or serve an underrepresented audience. Whatever you decide, be sure there is market demand.\",\"image\": \"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-makeup-online-2.jpg?v=1652909890\",\"name\": \"Find a trend or niche in the market\",\"url\": \"\"},{\"@type\": \"HowToStep\",\"text\": \"You may also choose to work with a private label company or simply curate and dropship products from existing brands. \",\"image\": \"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-makeup-online-4.jpg?v=1652909935\",\"name\": \"Pick a product and business model\",\"url\": \"\"},{\"@type\": \"HowToStep\",\"text\": \"Think through every aspect of what you want your brand to communicate to the world, from signature colors to brand voice to company values. Your \u003ca href=\"/blog/branding-package\" target=\"_blank\"\u003ebranding package\u003c/a\u003e of visual assets comes next.\",\"image\": \"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-makeup-online-3.jpg?v=1652909962\",\"name\": \"Build your makeup brand\",\"url\": \"\"},{\"@type\": \"HowToStep\",\"text\": \"Launch your products on your own online store and communicate your grand opening to your early followers\",\"image\": \"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-makeup-online-6.jpg?v=1652909991\",\"name\": \"Create an online store\",\"url\": \"\"},{\"@type\": \"HowToStep\",\"text\": \"Get your products into the feeds of your desired customers. Makeup is a great candidate for influencer marketing. Find beauty creators who align with your brand.\",\"image\": \"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-makeup-online-5.jpg?v=1652910027\",\"name\": \"Market your makeup line\",\"url\": \"\"}]}\n// ]]\u003e\u003c/script\u003e","excerpt":"Everything you need to know to start a makeup line and sell your beauty brand online. Get insights into the cosmetics industry and examples from successful brands","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_makeup_line-header.jpg?v=1603138525\" alt=\"Woman applying face powder with a brush. The resulting powder clouds look like money bags: how to sell makeup online\"\u003e\u003cspan\u003eEverything you need to know to start a makeup line and sell your beauty brand online. Get insights into the cosmetics industry and examples from successful brands\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Start a Makeup Line in 5 Steps (2024)","description":"Everything you need to know to start a makeup line and sell your beauty brand online. Get insights into the cosmetics industry and examples from successful brands."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/sell-makeup-online\",\"en-GB\":\"https://www.shopify.com/uk/blog/sell-makeup-online\",\"en-AU\":\"https://www.shopify.com/au/blog/sell-makeup-online\",\"en-ID\":\"https://www.shopify.com/id/blog/sell-makeup-online\",\"en-NZ\":\"https://www.shopify.com/nz/blog/sell-makeup-online\",\"en-ZA\":\"https://www.shopify.com/za/blog/sell-makeup-online\",\"en-NG\":\"https://www.shopify.com/ng/blog/sell-makeup-online\",\"en-PH\":\"https://www.shopify.com/ph/blog/sell-makeup-online\",\"en-SG\":\"https://www.shopify.com/sg/blog/sell-makeup-online\",\"en-HK\":\"https://www.shopify.com/hk/blog/sell-makeup-online\",\"en-IE\":\"https://www.shopify.com/ie/blog/sell-makeup-online\",\"en-MY\":\"https://www.shopify.com/my/blog/sell-makeup-online\",\"pt\":\"https://www.shopify.com/br/blog/como-vender-maquiagem-online-parte-1\",\"de\":\"https://www.shopify.com/de/blog/kosmetik-verkaufen\",\"es\":\"https://www.shopify.com/es/blog/como-vender-cosmeticos-online\",\"fr\":\"https://www.shopify.com/fr/blog/vendre-des-produits-cosmetiques-sur-internet\",\"it\":\"https://www.shopify.com/it/blog/come-vendere-cosmetici-online\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Start a Skincare Line- 11 Lessons From a Serial Beauty Entrepreneur\",\"url\":\"blog/start-skincare-line\"},{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"How to Start a Phone Case Business From Home, Step by Step\",\"url\":\"blog/how-to-make-phone-cases\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"Free Business Plan Template- A Practical Framework for Creating Your Business Plan\",\"url\":\"blog/business-plan-template\"},{\"title\":\"Sell Coffee Online- How to Launch a Café\",\"url\":\"blog/sell-coffee\"},{\"title\":\"6 Creative Ways to Start a Business With No Money in 2024\",\"url\":\"blog/start-business-without-money\"},{\"title\":\"What Is Passive Income? Ultimate Guide With Examples\",\"url\":\"blog/passive-income\"},{\"title\":\"Top Online Shopping Categories in the US\",\"url\":\"blog/top-online-shopping-categories\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_makeup_line-header_7f40392f-8786-4a3d-83bb-10507a845678.jpg?v=1729266065","imageAltText":"Woman applying face powder with a brush. The resulting powder clouds look like money bags: how to sell makeup online","modifiedAt":"Oct 23, 2024","modifiedAtRaw":"2024-10-23T14:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558914600994","handle":"what-is-ecommerce","title":"What Is Ecommerce? Guide To Selling Online (2025)","publishedAt":"2024-10-23T05:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_d9bf7761-f71a-426f-ba6d-fff825c57c8a.jpg?v=1729280596","altText":"green shopping baskets floating on a dark blue background","width":1848,"height":782},"tags":["Entrepreneurship","Starting Up"],"contentHtml":"\u003cp\u003eOn August 11, 1994, a compact disc of Sting's \u003cem\u003eTen Summoner's Tales\u003c/em\u003e was securely exchanged in the world's first online sale. This transaction marked the birth of electronic commerce, a global shift in shopping habits. \u003c/p\u003e\n\u003cp\u003eToday, ecommerce is powered by a worldwide system of technologies and platforms, from \u003ca href=\"https://www.shopify.com/website/builder\"\u003ewebsite builders\u003c/a\u003e to payment gateways to social media. With ecommerce sales \u003ca href=\"/blog/global-ecommerce-sales\"\u003eprojected to surpass $7 trillion\u003c/a\u003e by 2026, the concept of buying and \u003ca href=\"https://www.shopify.com/online\"\u003eselling products online\u003c/a\u003e has become a part of everyday life.\u003c/p\u003e\n\u003cp\u003eAhead, explore the ins and outs of ecommerce: how it works, the main \u003ca href=\"/blog/types-of-ecommerce\"\u003eecommerce models\u003c/a\u003e, and the benefits of selling online versus in person.\u003c/p\u003e\n\u003cp\u003ePlus, learn how to \u003ca href=\"/blog/start-online-store\"\u003ecreate an ecommerce website\u003c/a\u003e and launch your big idea.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is ecommerce?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow does ecommerce work?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eEcommerce benefits\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eEcommerce challenges\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eEcommerce trends and stats\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eHow to start an ecommerce website\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eEcommerce FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is ecommerce?\u003c/h2\u003e\n\u003cp\u003eEcommerce is when individuals and companies buy or sell goods and services over the internet. Ecommerce can happen through a website, smartphone app, social media platform, online marketplace, or other sales platform.\u003c/p\u003e\n\u003cp\u003eCommon examples of ecommerce include online shopping, electronic payments, online auctions, and internet banking. You can participate in ecommerce anywhere with an internet connection. The goal of ecommerce for a seller is to drive sales using digital platforms and marketing strategies.\u003c/p\u003e\n\u003cp\u003eEcommerce is also known as e-commerce or electronic commerce, and is often used to refer to the wide range of tasks involved in selling online, from running digital ads to transferring payment data over a network.\u003c/p\u003e\n\u003ch3\u003eWhen did ecommerce start?\u003c/h3\u003e\n\u003cp\u003eWhat counts as the first ecommerce transaction is up for debate, with some ecommerce technologies developed \u003ca href=\"https://www.historyofinformation.com/detail.php?entryid=4528\"\u003eas early as the 1970s\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://www.nytimes.com/1994/08/12/business/attention-shoppers-internet-is-open.html\"\u003efirst legal online transaction\u003c/a\u003e happened in 1994, when one friend sold a Sting album to another over the internet, facilitating a sale between two people 300 miles apart. From there, ecommerce exploded, with Amazon and eBay launching a year later, followed by PayPal in 1998.\u003c/p\u003e\n\u003cp\u003eSince then, technology has moved fast to meet the demands of shoppers. Ecommerce platforms like \u003ca href=\"/blog/what-is-shopify\"\u003eShopify\u003c/a\u003e democratized the industry, allowing businesses to sell directly to consumers anywhere in the world.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/social-commerce\"\u003eSocial commerce\u003c/a\u003e, mobile wallets, and \u003ca href=\"https://www.shopify.com/magic\"\u003eAI\u003c/a\u003e round out today's ecommerce tools and platforms.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003eHow a passion project became a successful ecommerce business\u003c/h4\u003e\n\u003cp\u003eBrittany Hopkins started out by selling her creations on the ecommerce marketplace Etsy. After gaining traction, she used Shopify to open an online store and sell her jewelry in multiple retail locations.\u003c/p\u003e\n\u003ca href=\"/blog/anice-jewellery-retail-expansion\" class=\"marketing-button marketing-button--small\"\u003eRead more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eHow does ecommerce work?\u003c/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Three examples of ecommerce websites for brands Ride, Fable, and Omsom.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/themes_cce77bd4-ce50-49a7-9b7f-83760ad01205.png?v=1685124067\"\u003e\n\u003cp\u003eEcommerce works through a series of straightforward platforms, tools, and tasks:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEcommerce platforms:\u003c/strong\u003e Sellers choose an online sales platform like a website, marketplace, or social media to list their products and allow customers to browse and place orders.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePayment processors:\u003c/strong\u003e Customers pay using methods like credit cards or digital wallets at checkout. Transactions are secured by online payment gateways.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFulfillment and delivery:\u003c/strong\u003e Sellers prepare, package, and ship products to customers. They may fulfill orders themselves or partner with a \u003ca href=\"https://www.shopify.com/fulfillment\"\u003efulfillment service\u003c/a\u003e that manages shipping. For \u003ca href=\"/blog/digital-products\"\u003edigital products\u003c/a\u003e like ebooks or online courses, the product is provided via a portal or download link.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupporting services:\u003c/strong\u003e Various services and industries support ecommerce, including product suppliers, advertising platforms, and \u003ca href=\"https://apps.shopify.com/\"\u003eecommerce apps\u003c/a\u003e that help sellers enhance the shopping experience.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eWhere does ecommerce happen?\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"Example of a website builder and sample ecommerce website for Plant Scout\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-ecommerce-platform.jpg?v=1685124116\"\u003e\n\u003cp\u003eEcommerce unfolds across a variety of digital spaces, each offering advantages for sellers and buyers. Here are the main channels where ecommerce takes place:\u003c/p\u003e\n\u003ch4\u003eEcommerce websites\u003c/h4\u003e\n\u003cp\u003eEcommerce websites are \u003ca href=\"https://www.shopify.com/online\"\u003eonline stores\u003c/a\u003e created by brands or individuals to sell products and services directly to consumers. \u003ca href=\"/blog/best-ecommerce-platforms\"\u003eEcommerce platforms\u003c/a\u003e like Shopify provide tools to build and manage ecommerce websites, from designing the storefront to processing payments.\u003c/p\u003e\n\u003cp\u003eKey characteristics:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeller control:\u003c/strong\u003e Sellers have complete control over their website's design, customer experience, and data. This makes it easier to \u003ca href=\"/blog/how-to-build-a-brand\"\u003ebuild a brand\u003c/a\u003e and create shopping experiences to suit a \u003ca href=\"/blog/target-audience\"\u003etarget market\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer relationships:\u003c/strong\u003e Ecommerce websites let sellers speak directly with customers, enhancing \u003ca href=\"/blog/the-easy-answer-for-your-most-common-support-questions\"\u003ecustomer support\u003c/a\u003e, data collection, and marketing efforts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketing requirements:\u003c/strong\u003e Ecommerce websites don't come with customers built-in. Sellers need to drive traffic to their stores through \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eSEO\u003c/a\u003e, social media, and other types of marketing.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eOnline marketplaces\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/blog/sell-on-amazon\"\u003eAmazon\u003c/a\u003e, eBay, and Etsy are examples of online marketplaces where multiple sellers can list their products. These platforms are visited by large volumes of shoppers, providing high visibility for businesses.\u003c/p\u003e\n\u003cp\u003eKey characteristics:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in traffic:\u003c/strong\u003e Marketplaces attract vast audiences, providing sellers access to a steady stream of consumers, typically in return for a fee.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccessibility:\u003c/strong\u003e Marketplaces handle many technical parts of ecommerce, such as website design, \u003ca href=\"/blog/ecommerce-hosts\"\u003ehosting\u003c/a\u003e, payment processing, and sometimes shipping, which can simplify things for sellers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLack of branding:\u003c/strong\u003e Selling on marketplaces means giving up some control of how your brand appears to consumers. Additionally, customer and sales data may not be shared with sellers. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eSocial selling channels\u003c/h4\u003e\n\u003cp\u003eSocial media platforms like \u003ca href=\"/blog/sell-on-facebook\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"/blog/how-to-sell-on-instagram\"\u003eInstagram\u003c/a\u003e, and \u003ca href=\"/blog/198134793-how-to-make-money-on-youtube\"\u003eYouTube\u003c/a\u003e include features that allow direct sales through posts, ads, and social storefronts. \u003ca href=\"/blog/social-selling\"\u003eSocial selling\u003c/a\u003e platforms integrate ecommerce into the social browsing experience.\u003c/p\u003e\n\u003cp\u003eKey characteristics:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudience engagement:\u003c/strong\u003e Social platforms have large audiences \u003ca href=\"/blog/what-is-market-segmentation\"\u003esegmented\u003c/a\u003e by deep data insights, lowering the cost of finding relevant customers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless integration:\u003c/strong\u003e Selling can be integrated into social media management, making it a natural extension of \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media marketing strategies\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlgorithm dependence:\u003c/strong\u003e Social sales are often dictated by a seller's social presence, with platform rules and algorithms determining their reach and success.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMany online sellers use \u003ca href=\"/blog/sales-channel\"\u003emultiple sales channels\u003c/a\u003e to reach more customers.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003eReach customers everywhere they are\u003c/h4\u003e\n\u003cp\u003eShopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\u003c/p\u003e\n\u003ca href=\"/channels?itcat=coreblog\u0026amp;itterm=shopify-sales-channels-cta\" class=\"marketing-button marketing-button--small\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eEcommerce payment methods\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Demo of Shop Pay on a mobile phone showing an order placed for a ceramic mug set\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/payments-2.png?v=1685124152\"\u003e\n\u003cfigcaption\u003eShop Pay is an accelerated checkout option that consumers can use to buy products on Shopify ecommerce sites with a few clicks.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eConsumers can make online purchases in several ways. Payment methods for ecommerce stores include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAccepting credit cards and debit cards through a \u003ca href=\"/blog/ecommerce-payment-processing\"\u003epayment processor\u003c/a\u003e like \u003ca href=\"https://www.shopify.com/payments\"\u003eShopify Payments\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eThird-party payment platforms, like PayPal\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/retail/mobile-wallets\"\u003eMobile wallets\u003c/a\u003e such as Apple Pay, Google Pay, and \u003ca href=\"https://www.shopify.com/shop-pay\"\u003eShop Pay\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/buy-now-pay-later\"\u003eBuy now, pay later\u003c/a\u003e (BNPL) services\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/recurring-payments\"\u003eRecurring billing\u003c/a\u003e for subscription products and services\u003c/li\u003e\n\u003cli\u003ePay in-store after ordering online with a point-of-sale system like \u003ca href=\"https://www.shopify.com/pos\"\u003eShopify POS\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEcommerce sellers regularly give consumers multiple ways to pay by integrating several of these payment methods into their website or sales channel.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003eBoost sales with buy now, pay later\u003c/h4\u003e\n\u003cp\u003eShop Pay Installments gives customers flexibility at checkout by letting them pay in four interest-free payments or monthly installments of up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\u003c/p\u003e\n\u003ca href=\"/shop-pay-installments?itcat=coreblog\u0026amp;itterm=shop-pay-installments-cta\" class=\"marketing-button marketing-button--small\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eEcommerce business types\u003c/h3\u003e\n\u003cimg alt=\"Two people pack boxes for shipping on a wooden table with a laptop open\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-entrepreneurs.jpg?v=1685124184\"\u003e\n\u003cp\u003eEcommerce business types describe the relationship between buyers and sellers. The most common online business models include:\u003c/p\u003e\n\u003ch4\u003eDirect to consumer (D2C)\u003c/h4\u003e\n\u003cp\u003eA \u003ca href=\"/blog/what-is-direct-to-consumer\"\u003edirect-to-consumer\u003c/a\u003e model is when businesses sell goods or services directly to customers, rather than through a retailer or distributor.\u003c/p\u003e\n\u003cp\u003eMany D2C ecommerce businesses handle everything from creating a product to delivering it to your doorstep. For example, an online footwear brand might design, sell, and ship sneakers directly to customers.\u003c/p\u003e\n\u003cp\u003eEcommerce has made it easier and more cost-effective for sellers to connect directly with buyers. This has driven a sharp rise in D2C businesses, with D2C ecommerce sales \u003ca href=\"https://www.emarketer.com/content/established-brands-will-drive-vast-majority-of-d2c-ecommerce-sales\"\u003emore than tripling\u003c/a\u003e between 2016 and 2021. Many D2C sellers are digitally native businesses that operate solely online (sometimes referred to as digitally native vertical brands, or DNVBs).\u003c/p\u003e\n\u003ch4\u003eBusiness to business (B2B)\u003c/h4\u003e\n\u003cp\u003eA \u003ca href=\"/blog/what-is-b2b\"\u003ebusiness-to-business\u003c/a\u003e model involves one business selling goods or services to another. For instance, a software company might sell technology licenses to a small business, or a bed linen brand could supply sheets to a hotel.\u003c/p\u003e\n\u003cp\u003eEcommerce lets businesses rethink the B2B model, incorporating strategies \u003ca href=\"/enterprise/blog/b2b-dtc\"\u003enormally used in D2C\u003c/a\u003e, even combining B2B and D2C sales in a single online store.\u003c/p\u003e\n\u003cp\u003eFor example, lighting company \u003ca href=\"/blog/hollis-and-morris-b2b\"\u003eHollis + Morris\u003c/a\u003e offers its business customers a consumer-style website with transparent pricing, making its products accessible to all.\u003c/p\u003e\n\u003ch4\u003eConsumer to consumer (C2C)\u003c/h4\u003e\n\u003cp\u003eA consumer-to-consumer model is when one individual sells goods or services directly to another. For example, someone might sell a used sofa to another person through an online \u003ca href=\"/blog/online-selling-sites\"\u003emarketplace or selling site\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThis model thrives on ecommerce platforms that enable peer-to-peer exchanges, like \u003ca href=\"/blog/sell-on-facebook\"\u003eFacebook Marketplace\u003c/a\u003e, \u003ca href=\"/blog/sell-on-ebay\"\u003eeBay\u003c/a\u003e, and \u003ca href=\"/blog/sell-on-etsy\"\u003eEtsy\u003c/a\u003e. People who regularly source and sell products online may become resellers and shift toward a \u003ca href=\"/blog/what-is-business-to-consumer-b2c-definition-and-guide\"\u003ebusiness-to-consumer\u003c/a\u003e model.\u003c/p\u003e\n\u003ch3\u003eEcommerce revenue models\u003c/h3\u003e\n\u003cp\u003eEcommerce businesses can earn money through various methods. Here are five common revenue models used:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSales:\u003c/strong\u003e This model involves selling products or services for profit. It's the most widely used method by online brands.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubscriptions:\u003c/strong\u003e \u003ca href=\"/blog/how-to-start-a-subscription-business\"\u003eSubscription businesses\u003c/a\u003e offer products or services on a recurring basis, creating a steady income stream for D2C and B2B businesses.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvertising:\u003c/strong\u003e Often seen with online creators and \u003ca href=\"/blog/influencer-marketing\"\u003einfluencers\u003c/a\u003e, this model involves earning money through promotional deals.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAffiliate:\u003c/strong\u003e \u003ca href=\"/blog/affiliate-marketing\"\u003eAffiliate marketers\u003c/a\u003e earn a commission by providing leads for another company. Individuals and businesses can earn through this model by joining \u003ca href=\"/blog/best-affiliate-programs\"\u003eaffiliate programs\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTransaction fee:\u003c/strong\u003e Some \u003ca href=\"/blog/ecommerce-companies\"\u003eecommerce companies\u003c/a\u003e earn revenue by charging a fee for financial services such as processing payments.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003eHow a meat business thrives on subscriptions\u003c/h4\u003e\n\u003cp\u003eButcherBox's Mike Salguero founded his meat and seafood business as a \u003ca href=\"/blog/side-hustle\"\u003eside hustle\u003c/a\u003e before growing into a nine-figure brand using a subscription revenue model.\u003c/p\u003e\n\u003ca href=\"/blog/butcherbox-profitability\" class=\"marketing-button\"\u003eListen now\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eEcommerce benefits\u003c/h2\u003e\n\u003cimg alt=\"Person with painted nails a gold ring types on a laptop\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-shopping.jpg?v=1685124217\"\u003e\n\u003cp\u003eRunning an ecommerce business allows you to launch a business quickly, and access a global pool of potential customers looking for a convenient way to buy your product and interact with your brand.\u003c/p\u003e\n\u003cp\u003eHere are four benefits of ecommerce:\u003c/p\u003e\n\u003ch3\u003eConvenient shopping\u003c/h3\u003e\n\u003cp\u003eEcommerce allows customers to shop from anywhere, on any device, at any time, without the need to physically visit a store. Customers can discover your brand and compare products, features, and prices from home.\u003c/p\u003e\n\u003ch3\u003eIncreased reach and access\u003c/h3\u003e\n\u003cp\u003eEcommerce businesses can reach a wider audience than a physical store alone, selling to \u003ca href=\"https://www.shopify.com/international\"\u003eglobal customers\u003c/a\u003e without the need for a physical international presence. \u003ca href=\"/blog/fulfillment-services\"\u003eFulfillment companies\u003c/a\u003e help move online orders across the globe.\u003c/p\u003e\n\u003ch3\u003ePersonalization and data\u003c/h3\u003e\n\u003cp\u003eWhile it can be difficult to recreate in-person shopping experiences, online stores capture a wealth of customer data that can be used for \u003ca href=\"/blog/ecommerce-marketing-personalization\"\u003emarketing personalization\u003c/a\u003e. This can include personalized product recommendations, targeted marketing campaigns, and loyalty programs.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/personalized-shopping-experiences\"\u003ePersonalized shopping experiences\u003c/a\u003e can help businesses build stronger relationships with their customers.\u003c/p\u003e\n\u003ch3\u003eLower startup and operating costs\u003c/h3\u003e\n\u003cp\u003eEcommerce businesses often have lower overhead costs than traditional brick-and-mortar stores. Certain ecommerce business models such as \u003ca href=\"/blog/what-is-dropshipping\"\u003edropshipping\u003c/a\u003e or \u003ca href=\"/blog/print-on-demand\"\u003eprint on demand\u003c/a\u003e don't require inventory, and can be inexpensive to set up and run.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003eThis Grandmother Took Her Local Business Global\u003c/h4\u003e\n\u003cp\u003eNonna Nerina offered old world pasta making classes to tourists in her small village in Italy. Then the pandemic put a halt to travel. With the help of her granddaughter, she launched Nonna Live to a global market online.\u003c/p\u003e\n\u003ca href=\"/blog/nonna-live\" class=\"marketing-button\"\u003eRead more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"4\"\u003eEcommerce challenges\u003c/h2\u003e\n\u003cimg alt=\"Person sits among a pile of cardboard shipping boxes looking at the camera\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-shipping_6e999abf-83f3-41b7-ab41-e35466ff10ff.jpg?v=1685124245\"\u003e\n\u003cp\u003eWhile running an \u003ca href=\"/blog/online-business-ideas\"\u003eonline business\u003c/a\u003e has its benefits, it also comes with challenges. If you're looking to start an ecommerce business, plan for these four potential pitfalls:\u003c/p\u003e\n\u003ch3\u003eSecurity concerns\u003c/h3\u003e\n\u003cp\u003eConsumers need to feel confident that their personal and financial information is protected when they shop online. Invest in secure payment gateways and \u003ca href=\"/blog/what-is-ssl-certificate\"\u003eSSL certificates\u003c/a\u003e to safeguard customer data. All Shopify plans include these security features.\u003c/p\u003e\n\u003ch3\u003eIncreased competition\u003c/h3\u003e\n\u003cp\u003eEcommerce is a highly competitive space, with many businesses vying for the same customers. Online businesses need to differentiate themselves from their competitors by offering unique products, \u003ca href=\"/blog/competitive-pricing\"\u003ecompetitive prices\u003c/a\u003e, and exceptional customer experiences.\u003c/p\u003e\n\u003ch3\u003eShipping challenges\u003c/h3\u003e\n\u003cp\u003eShipping impacts customer satisfaction. Use \u003ca href=\"https://www.shopify.com/shipping\"\u003ereliable shipping services\u003c/a\u003e to ensure timely and safe delivery of products, and minimize lost orders.\u003c/p\u003e\n\u003ch3\u003eCustomer service demands\u003c/h3\u003e\n\u003cp\u003eEffective customer service is essential. Implement strong return policies and \u003ca href=\"/blog/ecommerce-customer-service\"\u003ecustomer service\u003c/a\u003e strategies to address any issues efficiently.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eEcommerce trends and stats\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg alt=\"Example of an ecommerce store theme, showing organic food products for sale\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/theme-3-local.png?v=1685124278\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eEcommerce trends impact everything from how websites look and function to the most popular products types.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eStaying on top of \u003ca href=\"/plus/commerce-trends/ecommerce\"\u003eecommerce shopping trends\u003c/a\u003e will help your business remain competitive and meet changing customer needs. Here are three long-standing ecommerce trends to watch:\u003c/p\u003e\n\u003ch3\u003eSocial commerce is on the rise\u003c/h3\u003e\n\u003cp\u003eSocial interactions increasingly influence buying behavior, making social media platforms critical to sales.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSales through \u003ca href=\"/blog/social-commerce\"\u003esocial commerce\u003c/a\u003e in the US are projected to reach \u003ca href=\"https://www.emarketer.com/content/us-retail-social-commerce-will-reach-nearly-80-billion-by-2025\"\u003enearly $80 billion by 2025\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eEngaging customers in meaningful conversations on social platforms can \u003ca href=\"https://sproutsocial.com/insights/data/social-media-connection/#connection-is-the-new-currency\"\u003ebuild trust\u003c/a\u003e and make a sale more likely.\u003c/li\u003e\n\u003cli\u003eSocial platforms are the new search engines, with platforms like YouTube, Instagram, and TikTok becoming \u003ca href=\"https://techcrunch.com/2022/07/12/google-exec-suggests-instagram-and-tiktok-are-eating-into-googles-core-products-search-and-maps/?tpcc=tcplustwitter\"\u003eprimary platforms for product discovery\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eMobile shopping is popular\u003c/h3\u003e\n\u003cp\u003eThe shift toward mobile devices is reshaping how consumers shop online, underlining the need for mobile-optimized shopping experiences.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/mobile-commerce\"\u003eMobile commerce\u003c/a\u003e, or m-commerce, made up \u003ca href=\"https://www.statista.com/statistics/1317971/mobile-commerce-share-total-commerce-us/\"\u003e43% of US ecommerce sales\u003c/a\u003e in 2023.\u003c/li\u003e\n\u003cli\u003eSmartphones are \u003ca href=\"https://www.statista.com/forecasts/997098/most-common-online-purchases-by-device-in-the-us\"\u003ethe most common device\u003c/a\u003e for taking part in ecommerce in the US.\u003c/li\u003e\n\u003cli\u003eA third of US consumers \u003ca href=\"https://www.newstore.com/articles/survey-1-in-3-consumers-prefer-mobile-shopping-apps/\"\u003eprefer shopping on mobile apps\u003c/a\u003e over websites, with global shoppers spending more than 100 billion hours browsing retail mobile apps each year.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eSellers are leveraging AI\u003c/h3\u003e\n\u003cp\u003eThe landscape of ecommerce is always evolving, driven by \u003ca href=\"/blog/ecommerce-brands\"\u003einnovative ecommerce brands\u003c/a\u003e using new technologies such as AI.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe mainstream adoption of AI tools is \u003ca href=\"https://www.statista.com/forecasts/1449844/ai-tool-users-worldwide\"\u003eexpected to double\u003c/a\u003e by 2029.\u003c/li\u003e\n\u003cli\u003eEcommerce brands are leveraging AI to understand their customers and send targeted ads. \u003ca href=\"https://www.shopify.com/magic\"\u003eShopify's AI features\u003c/a\u003e help sellers automate customer support and write product descriptions.\u003c/li\u003e\n\u003cli\u003eSome \u003ca href=\"https://www.sellerscommerce.com/blog/ai-in-ecommerce-statistics/\"\u003e80% of ecommerce businesses\u003c/a\u003e use, or plan to use, a chatbot to aid customer support.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eConsumers like personalization\u003c/h3\u003e\n\u003cp\u003ePersonalized shopping experiences and communication impact customer retention and satisfaction.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eA 2023 study indicated 56% of consumers would \u003ca href=\"https://segment.com/pdfs/State-of-Personalization-Report-Twilio-Segment-2023.pdf\"\u003ebecome repeat customers\u003c/a\u003e if their shopping experience was personalized, a significant increase from 49% in 2022.\u003c/li\u003e\n\u003cli\u003e89% of digital businesses are \u003ca href=\"https://www.forrester.com/blogs/transform-your-personalization-strategy-at-forresters-consumer-marking-forum/\"\u003einvesting in personalization\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eOther rising ecommerce trends\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAugmented reality:\u003c/strong\u003e \u003ca href=\"/blog/ar-shopping\"\u003eAR-enhanced shopping\u003c/a\u003e experiences are transforming how consumers interact with products online.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible payment options:\u003c/strong\u003e The \u003ca href=\"/blog/buy-now-pay-later\"\u003ebuy now, pay later\u003c/a\u003e (BNPL) model is gaining popularity among consumers, offering more flexible payment.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrivacy and security:\u003c/strong\u003e There is a \u003ca href=\"https://www.forbes.com/sites/forbesagencycouncil/2024/01/17/the-future-of-e-commerce-trends-to-watch-in-2024/?sh=7a114f7db5e4\"\u003egrowing demand\u003c/a\u003e for privacy and security features in ecommerce platforms.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSustainability:\u003c/strong\u003e Consumers are increasingly drawn to brands with \u003ca href=\"/blog/sustainable-business-practices\"\u003esustainable business practices\u003c/a\u003e, influencing how companies approach production and logistics.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003eA rug making hobby became a business thanks to TikTok\u003c/h4\u003e\n\u003cp\u003eMush Studios founder Jacob Winter's rug making content went viral on TikTok after users discovered his unique style. In response, Jacob launched his creations as an ecommerce brand.\u003c/p\u003e\n\u003ca href=\"/blog/mush-studios-tik-tok-partnerships\" class=\"marketing-button\"\u003eListen now\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"6\"\u003eHow to start an ecommerce website\u003c/h2\u003e\n\u003cimg alt=\"A person types on a laptop\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-laptop.jpg?v=1685124318\"\u003e\n\u003cp\u003eIf you've decided to \u003ca href=\"/blog/how-to-start-a-business\"\u003estart an online business\u003c/a\u003e, begin by choosing an \u003ca href=\"/blog/best-ecommerce-platforms\"\u003eecommerce platform\u003c/a\u003e to help execute your idea. Follow these basic steps to launch an ecommerce venture:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eFind an idea:\u003c/strong\u003e Explore product opportunities, untapped audiences, or market gaps to \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003efind your niche\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo market research:\u003c/strong\u003e Investigate your competition by \u003ca href=\"/retail/how-to-do-market-research-the-retailer-s-guide-to-doing-homework-for-your-niche-business\"\u003econducting market research\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWrite a business plan:\u003c/strong\u003e This is essential if you're seeking funding, craft a \u003ca href=\"/blog/business-plan-template\"\u003ecomprehensive business plan\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDevelop a brand:\u003c/strong\u003e Choose a \u003ca href=\"/blog/how-to-design-logo\"\u003elogo\u003c/a\u003e and \u003ca href=\"https://www.shopify.com/tools/business-name-generator\"\u003ebusiness name\u003c/a\u003e to establish your brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreate an online store:\u003c/strong\u003e \u003ca href=\"/blog/start-online-store\"\u003eSet up your store\u003c/a\u003e, customize your site, and add your product listings. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChoose a shipping strategy:\u003c/strong\u003e Decide how you will \u003ca href=\"/blog/shipping-strategy\"\u003edeliver products to customers\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDevelop a marketing plan:\u003c/strong\u003e Set sales and \u003ca href=\"/blog/marketing-plan\"\u003emarketing goals\u003c/a\u003e and choose your advertising channels.\u003c/li\u003e\n\u003c/ol\u003e\n\u003ciframe title=\"How To Start An Ecommerce Business in 30 Days\" src=\"https://www.youtube.com/embed/b3d0la9OBMw\" height=\"361\" width=\"642\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\u003e\u003c/iframe\u003e\n\u003ch2\u003eMake the leap to ecommerce today\u003c/h2\u003e\n\u003cp\u003eThe ecommerce industry has lots of room for newcomers looking to bring innovative ideas to the global market. \u003ca href=\"/blog/retail-ecommerce\"\u003eRetail ecommerce\u003c/a\u003e sales continue to grow, making this business model an ideal first business for aspiring entrepreneurs.\u003c/p\u003e\n\u003cp\u003eIf you're ready to start an ecommerce business, bookmark this guide as a handy resource to revisit on your way to launching your dream job.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"7\"\u003eEcommerce FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is ecommerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEcommerce, short for electronic commerce, is the buying and selling of goods and services over the internet. It involves a transaction between two parties, usually a business and a consumer, where the payment and delivery of products or services are conducted online.\u003c/p\u003e\n\u003cp\u003eEcommerce can take many forms, such as online shopping, digital downloads, online subscriptions, and online ticketing. It has revolutionized the way people do business and has become an increasingly popular way to shop due to its convenience and accessibility.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the 3 types of ecommerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere are three main types of ecommerce business:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBusiness to consumer (B2C) is a business selling goods directly to an end consumer using ecommerce. Some B2C ecommerce brands also operate a physical store.\u003c/li\u003e\n\u003cli\u003eBusiness-to-business (B2B) is a company that sells products or services to another business. For example, an accounting firm could sell services and online consultations to small businesses.\u003c/li\u003e\n\u003cli\u003eConsumer-to-consumer (C2C) refers to individuals selling items to each other, as in the example of local buy-and-sell marketplaces. This is a popular method for individual creator brands, too.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of ecommerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAn example of ecommerce is online shopping, where consumers purchase products or services online through a B2C website or online marketplace. Ecommerce allows consumers to browse a vast range of products, select and compare prices and features, and make purchases securely using various payment methods. Mobile commerce is also an example of ecommerce—customers shop online using a mobile phone to find products and pay online.\u003c/p\u003e\n\u003cp\u003eEcommerce can take on a variety of forms involving different transactional relationships including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eOnline retail sales of physical or digital goods\u003c/li\u003e\n\u003cli\u003eWholesale transactions \u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.shopify.com/dropshipping/start\"\u003eDropshipping\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eCrowdfunding\u003c/li\u003e\n\u003cli\u003eSubscription-based products and services\u003c/li\u003e\n\u003cli\u003eServices and software licensing\u003c/li\u003e\n\u003cli\u003eTransaction fees\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an ecommerce website?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAn \u003ca href=\"https://www.shopify.com/tour/ecommerce-website\"\u003eecommerce website\u003c/a\u003e is an online store that allows businesses to sell products or services over the internet to customers. Ecommerce websites can be designed to sell physical products, digital products, or services. They typically include features such as product catalogs, pricing information, customer reviews, order tracking, customer accounts, and payment processing systems.\u003c/p\u003e\n\u003cp\u003eThose looking to start an ecommerce business don’t necessarily need an ecommerce website. Online marketplaces and \u003ca href=\"https://www.shopify.com/blog/social-selling-platform\"\u003esocial selling platforms\u003c/a\u003e are alternatives to standalone websites. These may be ideal options for first-time founders looking to attract customers to a new business online. A Shopify Starter Plan is a great way to enter ecommerce without building out a full online store.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Ecommerce is the act of buying or selling goods and services over the internet. Explore ecommerce’s definition, types, and trends for selling online.","excerptHtml":"\u003cp\u003eEcommerce is the act of buying or selling goods and services over the internet. Explore ecommerce’s definition, types, and trends for selling online.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is Ecommerce? Guide To Selling Online (2025)","description":"Ecommerce is the act of buying or selling goods and services over the internet. Explore ecommerce’s definition, types, and trends for selling online."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-ecommerce\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-ecommerce\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-ecommerce\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-ecommerce\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-ecommerce\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-ecommerce\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-ecommerce\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-ecommerce\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-ecommerce\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-ecommerce\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-ecommerce\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-ecommerce\",\"pt\":\"https://www.shopify.com/br/blog/comercio-eletronico\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/what-is-ecommerce\",\"ja-JP\":\"https://www.shopify.com/jp/blog/what-is-ecommerce\",\"de\":\"https://www.shopify.com/de/blog/e-commerce\",\"es\":\"https://www.shopify.com/es/blog/ecommerce\",\"fr\":\"https://www.shopify.com/fr/blog/business-e-commerce-en-ligne-10-erreurs\",\"it\":\"https://www.shopify.com/it/blog/gestire-un-ecommerce-errori\",\"nl\":\"https://www.shopify.com/nl/blog/ecommerce\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Sell Online: A Step-by-Step Guide\",\"url\":\"blog/how-to-sell-online\"},{\"title\":\"What Is Entrepreneurship? 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Definition and Guide\",\"url\":\"blog/what-is-leveraged-buyout\"},{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_d9bf7761-f71a-426f-ba6d-fff825c57c8a.jpg?v=1729280596","imageAltText":"green shopping baskets floating on a dark blue background","modifiedAt":"Oct 23, 2024","modifiedAtRaw":"2024-10-23T05:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/386071789602","handle":"business-ideas-for-teens","title":"11 Small Business Ideas for Teens in 2024","publishedAt":"2024-10-16T14:20:15Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/business-ideas-for-teens_f48005de-1b78-4bbb-ad66-086301e5cb41.jpg?v=1729525780","altText":"Illustration of a teen girl looking in a locker that's filled with business attire","width":3696,"height":1940},"tags":["Entrepreneurship","Find an Idea"],"contentHtml":"\u003cp\u003eIn a fast-changing world, our youth face an uncertain future. School can only prepare them for so much, and today, young people are adding valuable real-world skills through their side interests. Some are even \u003ca href=\"/blog/194984713-17-year-old-making-13500-a-month\"\u003emaking money doing it\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eBetween soccer practice and driving lessons, many teens also run successful businesses. They’re saving up for sneakers and college tuition. Others are even using their superpowers to make an \u003ca href=\"/blog/kid-entrepreneur-jahkil-jackson\" target=\"_blank\"\u003eimpact on the world\u003c/a\u003e. Whatever their motivations, these young people are—sometimes unwittingly—also building foundations for their futures.\u003c/p\u003e\n\u003cp\u003eThis article guides young people, their parents, and their teachers through the benefits of \u003ca href=\"/blog/young-entrepreneurs\"\u003eyouth entrepreneurship\u003c/a\u003e, ways to get started, and a range of ideal business ideas for teens.\u003c/p\u003e\n\u003ch2\u003eWhy start a youth-run business?\u003c/h2\u003e\n\u003cp\u003eWhatever your current plans for after you graduate—college, gap year, jumping straight into a job—remember that you’re young and can always change course. You have the most valuable resource at this stage of your life: time. It’s important to try on a few futures to see which fits best.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eGet your free Big List of Business Ideas\u003c/p\u003e\n\u003cp\u003eLooking to start a business but unsure what to sell? Check out our free Big List of Business Ideas with 100+ trending products.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/first-sale/list-of-business-ideas?utm_campaign=First_Day_to_First_Sale\u0026amp;utm_source=blog\" target=\"_blank\"\u003eLearn More\u003c/a\u003e\n\u003c/div\u003e\n\u003cp\u003eStarting your own small business while you’re still in school lets you shorten the distance between theory (school books) and practice (hands-on skill building). It might also help guide your post-graduation decision—maybe your small business is worth pursuing full-time, or you might discover that entrepreneurship really isn’t for you after all.\u003c/p\u003e\n\u003cblockquote\u003eA small business under your belt showcases leadership skills and initiative in a way a report card can’t.\u003c/blockquote\u003e\n\u003cp\u003eIf you’re applying to college, your desired school may consider your extra-curricular activities in addition to your grades. A small business under your belt showcases leadership skills and initiative, and colleges are looking for well-rounded applicants with success potential. It also doesn’t hurt to save a few extra bucks now for tuition and living expenses.\u003c/p\u003e\n\u003cp\u003eLastly, starting a business can help to build your professional network. Even if you decide not to pursue entrepreneurship after you graduate, the people you meet along the way could be useful contacts for professional references or job offers.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo recap, the benefits of starting a business before you graduate are:\u003c/strong\u003e\u003c/p\u003e\n\u003cp style=\"padding-left: 30px;\"\u003e🎒 A well-rounded college application \u003cbr\u003e💰 Extra money for spending or saving \u003cbr\u003e🤹 Valuable business and life skills \u003cbr\u003e🤝 Professional network-building \u003c/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eTip:\u003c/strong\u003e “Never give up, try your hardest, and believe in yourself, because if you don’t believe in yourself, no one else will.” —Carson Kropfl, teen founder of \u003ca href=\"/blog/homework-teen-entrepreneur-locker-board\"\u003eLocker Board\u003c/a\u003e\u003c/p\u003e\n\u003ch2\u003e11 small business ideas for teens\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eOffer babysitting services\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eTutor or give lessons to younger kids\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eDesign and sell print-on-demand products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eStart a neighborhood services business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eBecome an online creator (and sell merch)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eSell handmade goods\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eStart a pet-care business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eHost a pop-up market for youth\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eRecord reviews and unboxings for YouTube\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eRun a summer camp for younger kids\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eDesign websites and online stores\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"1\"\u003e1. Offer babysitting services\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eIf you're going to go into babysitting, make sure you use a scheduling app to keep your appointments in order.\u003cem\u003eBurst\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe lemonade stand of teen businesses! Babysitting is a perfect first venture for young teens looking to build interpersonal skills or put first aid knowledge to the test. Up your babysitting game by creating a professional website with your credentials, rates, and availability. \u003c/p\u003e\n\u003cp\u003eA \u003ca href=\"https://apps.shopify.com/appointments-and-bookings\"\u003escheduling app\u003c/a\u003e and intake form on your website can help you more easily manage bookings and family needs. Promote your business by encouraging your best clients to provide a \u003ca href=\"/blog/customer-testimonials\"\u003etestimonial\u003c/a\u003e on your site.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. Tutor or give lessons to younger kids\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eTeaching music lessons is an easy way for teens to make money and develop communication skills.\u003cem\u003eBurst\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eGifted at math or music? How about teaching some of those skills to others? If you’re patient and focused on the details, you’re a natural-born teacher. You can opt to teach one-on-one in-person lessons, or you can sell DIY kits, templates, or virtual classes through an online store. You can even use your online store to \u003ca href=\"https://apps.shopify.com/sesami\"\u003esell appointments\u003c/a\u003e for in-person services. \u003c/p\u003e\n\u003cp\u003eGrow your teaching business through \u003ca href=\"/retail/referral-program\"\u003ecustomer referrals\u003c/a\u003e and word of mouth, and ask your students and their parents to leave you an \u003ca href=\"/blog/15359677-why-online-store-owners-should-embrace-online-reviews\"\u003eonline review\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv data-guide=\"businessplan\"\u003e\u003c/div\u003e\n\u003ch3 id=\"3\"\u003e3. Design and sell print-on-demand products\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eYou can sell your art and designs in a variety of ways, including on t-shirts.\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you love to draw or create digital designs, \u003ca href=\"/blog/211990409-how-to-sell-art-online\"\u003eselling your art online\u003c/a\u003e as reproductions is a great way to make money from home while you’re still in school. \u003c/p\u003e\n\u003cp\u003eTech- and business-savvy teens can run a simple \u003ca href=\"/blog/side-hustle\"\u003eside hustle\u003c/a\u003e with a Shopify store and a \u003ca href=\"/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e app, which can help you customize \u003ca href=\"/blog/white-label-products\"\u003ewhite label products\u003c/a\u003e with your own designs. Your art can be printed onto a number of products including beanies, \u003ca href=\"/blog/start-online-tshirt-business\"\u003et-shirts\u003c/a\u003e, art prints, and water bottles.\u003c/p\u003e\n\u003cp\u003eNot an artist? Anything from slogans to memes can be printed on products to sell. \u003c/p\u003e\n\u003cp\u003e💬 \u003cstrong\u003eWise words:\u003c/strong\u003e “Come up with something that no one else has thought of before. Come up with something that is new so that you can surround the market on your own. You could make a ton of money selling something that’s kind of new and trendy.” —Charlie Kobdish, young founder of \u003ca href=\"/blog/homework-kid-entrepreneur-candied-pecans\"\u003eCharlie’s Treats\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"4\"\u003e4. Start a neighborhood services business\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eA gardening or lawn care business is a great way for high school students to spend their summers.\u003cem\u003e Unsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLove talking to and meeting people? Start a service business. It’s a great business idea for teens because it doesn’t have to conflict with busy school schedules. Make your own hours and take on only as much work as you can handle.\u003c/p\u003e\n\u003cp\u003eTypical neighborhood services include car washing, mowing and lawn care, house painting, and snow removal. If you have flexibility and access to a car, start a helping service like personal shopping or grocery delivery, or maybe try mobile bike repair or cleaning. For creative teens, how about a décor consulting business? \u003c/p\u003e\n\u003cp\u003eService businesses are low-risk and quick-start because you don’t need to buy or make inventory upfront. Create fliers with a QR code that links to your website, and drop them in mailboxes or post them on community bulletin boards.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Become an online creator (and sell merch)\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eA social media influencer like a YouTube channel host is a great business idea for young people who love the spotlight.\u003cem\u003e Unsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you’re a natural charmer and salesperson who uses those assets for everything from getting book report extensions to winning class elections, why not monetize your skills? \u003c/p\u003e\n\u003cp\u003eBuild an online community through \u003ca href=\"/blog/how-to-start-a-blog\"\u003eblogging\u003c/a\u003e, livestreaming, or posting content on social media platforms like \u003ca href=\"/blog/198134793-how-to-make-money-on-youtube\"\u003eYouTube\u003c/a\u003e, \u003ca href=\"/blog/how-to-make-money-on-twitch\"\u003eTwitch\u003c/a\u003e, \u003ca href=\"/blog/instagram-marketing\"\u003eInstagram\u003c/a\u003e, or \u003ca href=\"/blog/make-money-on-tiktok\"\u003eTikTok\u003c/a\u003e. You could try beauty tutorials, gaming tips, or DIY videos, and may eventually be able to monetize your account. Online creators (or social media influencers) can earn extra cash by selling promoted posts to brands you love. Once you’ve built a loyal audience, turn your personal brand into a business and \u003ca href=\"/blog/make-sell-merch\"\u003esell merch\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\" style=\"text-align: start;\"\u003e\n\u003cp class=\"heading--4\"\u003eShopify Kids Business Starter Kit\u003c/p\u003e\nWe've created a free 44-page activity book of engaging activities and exercises designed to lead children between the ages of 9-12 through the journey of imagining and developing a business idea.\n\u003cp\u003e \u003c/p\u003e\n\u003ccenter\u003e\u003ca class=\"marketing-button marketing-button--small\" href=\"https://shopify.com/kids?utm_source=blog\u0026amp;utm_medium=content\u0026amp;utm_campaign=2022-05-b073-k4k-digital-download\u0026amp;utm_content=bae-business-ideas-for-teens\u0026amp;utm_term=\" target=\"_blank\"\u003eGet your free kit\u003c/a\u003e\u003c/center\u003e\n\u003c/div\u003e\n\u003ch3 id=\"6\"\u003e6. Sell handmade goods\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eMaking handmade goods in your free time and selling them online or through local stores is a great small business idea for creative kids.\u003cem\u003e Unsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYour creative side opens plenty of possibilities to run a handmade goods business. Can you sew clothes from your own patterns, design jewelry, bake truffles, or make dog treats? These are just a few business ideas for teens who love hands-on activities. \u003c/p\u003e\n\u003cp\u003eOther ideas for handmade goods to \u003ca href=\"/blog/things-to-make-and-sell\"\u003emake and sell\u003c/a\u003e include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eBeaded or textile jewelry\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHandmade soaps or bath bombs\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePet supplies like treats or leashes\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eGreeting cards\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTry selling through your own ecommerce site, an online marketplace like Etsy, at local craft fairs, or via local retailers. Use social media platforms to share your creations, post DIY reels, and build an audience. Be sure to \u003ca href=\"/blog/whats-your-passion\"\u003epick something you’re passionate about\u003c/a\u003e—passion is what drives you.\u003c/p\u003e\n\u003cp\u003e💬 \u003cstrong\u003eWise words:\u003c/strong\u003e “Go for your wildest dream. Do whatever you want to, even if it’s the craziest thing. Just listen to what your heart says, and make sure you’re having fun.” —Kamaria Warren, young founder of \u003ca href=\"/blog/kid-entrepreneur-brown-girls-stationery\"\u003eBrown Girls Stationery\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e7. Start a pet care business\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eDog walking services are in demand since the pandemic boom of pet adoptions.\u003cem\u003e Unsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAs a teen, you’re old enough to start a business taking care of pets. You can choose to start a dog-walking business, or offer your pet-sitting services to watch or visit pets at your clients’ homes. \u003c/p\u003e\n\u003cp\u003eAs with babysitting and neighborhood services, this business idea can prosper through word of mouth. Consider building an ecommerce store to sell not only services but complementary \u003ca href=\"/blog/pet-business\"\u003epet products\u003c/a\u003e like treats, collars, or dog sweaters. Target the pet owners in your neighborhood by handing out your business card (made with Shopify's \u003ca href=\"https://www.shopify.com/tools/business-card-maker\" title=\"business card maker\"\u003ebusiness card maker\u003c/a\u003e) at a local dog park.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e8. Host a pop-up market for youth \u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eYou can come together with other likeminded teens to host a craft fair or other event.\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eCreating a handmade product is one of the best business ideas for teens. To take it a step further, why not curate a show with other young makers either at a high school or local community center. Find craft fair vendors in your school’s art program, and promote your show through social media marketing and asking other makers to amplify.\u003c/p\u003e\n\u003cp\u003eOther types of curated markets could include resale items and collectibles like vinyl records or comic books, or a charity bake sale.\u003c/p\u003e\n\u003cp\u003eThis is an ideal small business idea for teens looking to earn extra spending money without the long-term commitment. Run a local craft fair as a one-time event, or as a recurring seasonal business.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e9. Record reviews and unboxings for YouTube\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eYou can put your public-speaking skills to the test by making videos or podcasts.\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you thrive in the spotlight, you may want to pursue a business that puts you there. Performative teens with a strong interest in a certain hobby (think gaming, photography, or hair styling) can build a following by uploading video reviews, demos, or unboxings to YouTube—and eventually \u003ca href=\"/blog/start-a-youtube-channel-for-your-business\"\u003emonetize the channel\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eOther business ideas for teen extroverts include \u003ca href=\"/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\"\u003ehosting a podcast\u003c/a\u003e, becoming a videographer, or starting a photography business.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e10. Run a summer camp for younger kids\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eBeing a camp counselor can help you become a role model and develop leadership skills.\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you love working with kids and being outside, help neighborhood parents with child care services on your summer break. When you’re not in school full time, you can invest more time in your small business. Run week-long camps around themes like drama, wilderness skills, STEM, or crafting. \u003c/p\u003e\n\u003cp\u003eStarting as a babysitter during the school year is a great way to build your client list and credentials.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e11. Design websites and online stores\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eYou can help local businesses by improving their online presences.\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you excel at digital art or coding you can start a graphic design business or a web design service from your bedroom. Tech-savvy teens can offer services to help design websites from scratch, create logos and fliers, or bring local businesses online by building ecommerce stores.\u003c/p\u003e\n\u003cp\u003eTeens who enjoy playing video games may consider designing an app or online game as a small business idea. Tech support, data entry, technology tutoring, and transcribing services are other business ideas for teens who like working with computers.\u003c/p\u003e\n\u003ch2\u003eDo’s and don’ts: business tips for teens\u003c/h2\u003e\n\u003cp\u003eIf you’re the type to excel at school work while still balancing an active social life and extra-curriculars, you might also have what it takes to \u003ca href=\"/blog/how-to-start-a-business\"\u003estart a small business\u003c/a\u003e. But there are a few best practices to ensure you don’t burn out and you’re getting the most of your experience as a young entrepreneur:\u003c/p\u003e\n\u003cdiv style=\"padding-left: 30px;\"\u003e\n\u003cstrong\u003e✅ DO set boundaries.\u003c/strong\u003e Excitement for a new project might cut into your school work if you’re not managing your time properly. Try setting a weekly schedule and establishing priorities from the get-go.\u003cbr\u003e\u003cbr\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding-left: 30px;\"\u003e\n\u003cstrong\u003e✅ DO hold yourself accountable\u003c/strong\u003e. If you’ve made commitments to clients or customers, it’s important to keep them. “It’s easy to just slip up and be like, ‘Oh, shoot, I totally forgot I had that goal. Ah, whatever. I’ll see about it next week,’” says 19-year-old Simone Hufana, founder of \u003ca href=\"/blog/homework-kid-entrepreneur-women-of-color\"\u003eColor HerStory\u003c/a\u003e.\u003cbr\u003e\u003cbr\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding-left: 30px;\"\u003e\n\u003cstrong\u003e🛑 DON’T doubt yourself. \u003c/strong\u003eYou’re great at what you do—that’s fixing bikes, mastering video games, or designing your own websites. If you’re an introvert, taking the leap from hobby to business will involve stepping a little outside your bubble, but there are plenty of business ideas to suit every personality.\u003cbr\u003e\u003cbr\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding-left: 30px;\"\u003e\n\u003cstrong\u003e✅ DO\u003c/strong\u003e \u003cstrong\u003etake risks.\u003c/strong\u003e Within reason, of course! “I definitely think you have to have a strong mindset,” says 19-year-old Mateo Galvez, founder of \u003ca href=\"/blog/homework-teen-entrepreneur-overcoming-struggle\" target=\"_blank\"\u003eLOTTA WORLDWIDE\u003c/a\u003e. “You can’t be afraid.”\u003cbr\u003e\u003cbr\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding-left: 30px;\"\u003e\n\u003cstrong\u003e🛑 DON’T overcommit. \u003c/strong\u003eChoose a business idea that works within your current availability. If you’re already strapped for time, pick a business that’s fairly hands off, like a print-on-demand or \u003ca href=\"/blog/what-is-dropshipping\"\u003edropshipping\u003c/a\u003e store.\u003cbr\u003e\u003cbr\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding-left: 30px;\"\u003e\n\u003cstrong\u003e✅ DO have fun.\u003c/strong\u003e A small business is a valuable learning opportunity, but it should also be something you enjoy. Whether you’re running a pet cleanup service or selling music lessons, choose a business idea that brings you joy—not stress.\u003c/div\u003e\n\u003ch2\u003eHow to start a business if you’re under 18\u003c/h2\u003e\n\u003cp\u003eIf you’re in high school, you may have enough autonomy to successfully run your own business almost entirely on your own. There are, however, a few legal and financial considerations.*\u003c/p\u003e\n\u003cp\u003eIf you’re under 18, you likely need parental signoff to get started. Depending on national and regional law, in most places minors cannot legally start a business on their own, nor can they sign legally binding contracts.* \u003c/p\u003e\n\u003cp\u003eParental help will also likely be required to open a business bank account. Again, this depends on the laws where you live. Many services like Shopify and PayPal require you to be at least 18 to sign up. As such, parents are legally liable for the actions of teens through these various accounts.* \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e🚀 Ready to get started?\u003c/strong\u003e Learn everything you need to know from finding your target market to building an ecommerce store in our guide to starting a business.\u003c/p\u003e\n\u003ccenter\u003e\u003ca class=\"marketing-button marketing-button--small\" href=\"/blog/how-to-start-a-business\" target=\"_blank\"\u003eStart a Business Guide\u003c/a\u003e\u003c/center\u003e\n\u003c/div\u003e\n\u003cp\u003eTeens and parents should discuss how much involvement each will have, how roles will be divided, and what safeguards are in place to protect both parties. Note: This information is not a substitute for legal and financial advice, and parents are encouraged to contact their lawyer and accountant.\u003c/p\u003e\n\u003cp\u003e🤔\u003cstrong\u003e Questions for young entrepreneurs and their parents to ask before starting a small business:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eHow much time will you have to dedicate to the business each week?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHow much autonomy will the teen have?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWho will manage the finances?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhat are the ground rules and consequences for breaking them?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhat’s the exit strategy?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Are you a college student? \u003c/strong\u003eOlder teens can benefit from starting a summer business to \u003ca href=\"/blog/make-money-online\"\u003eearn money\u003c/a\u003e for tuition and grow a network. Find ideas to set you up for future success: \u003ca href=\"/blog/business-ideas-for-college-students\"\u003e12 Business Ideas for College Students\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch2\u003e\u003c/h2\u003e\n\u003cdiv class=\"riddle_target\" data-rid-id=\"259615\" data-fg=\"#266378\" data-bg=\"rgb(255, 255, 255)\" style=\"margin: 0 auto; max-width: 100%; width: 100%;\" data-auto-scroll=\"true\" data-auto-scroll-offset=\"5\"\u003e\n\u003cscript src=\"https://www.riddle.com/embed/files/js/embed.js\"\u003e\u003c/script\u003e \u003clink href=\"https://www.riddle.com/embed/files/css/embed.css\" rel=\"stylesheet\"\u003e\n\u003c/div\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Alice Mollon\u003cbr\u003e\u003c/em\u003e\u003cem\u003e*You must be 18 years of age or older to \u003ca href=\"/store-signup\"\u003esign up for Shopify\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eBusiness ideas for teens FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat business should I start as a teen?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe business you choose depends on your interests and the amount of time you have to dedicate to it. However, your \u003ca href=\"/blog/founders-zodiac-entrepreneur-quiz\"\u003eentrepreneur personality type\u003c/a\u003e might also point you in the right direction. There are many business ideas for teens, such as social media influencer, web designer, personal shopper, or owner of a delivery service business. \u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat can I sell as a teenager?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eProvided you have parental permission and the item does not have age or legal restrictions (alcohol, for example), teenagers can start their own business and sell almost anything. Selling handmade items, dropshipping goods, and child care services are some easy business ideas for teens.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan a 13 year old run an online business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, a 13-year-old can start a business. They will require parental involvement to sign up for an online store and manage financial aspects of the business. Parents may also wish to monitor or restrict a young teen’s social media presence or other marketing channels that may not be age-appropriate.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I start my own business as a teenager?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe first step to starting a new business as a teenager is to ask a parent or guardian. Teens will likely need parental signoff to set up a website and bank account. After that, teens can get up and running quickly by selling products or services through a simple ecommerce store. The Shopify \u003ca href=\"/starter\" target=\"_blank\"\u003eStarter Plan\u003c/a\u003e is ideal for young people who wish to sell products without building a website. This is also great for teens looking to build a business as a social media influencer.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can a kid start a small business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eKids younger than 13 can start a business with help and approval from parents or guardians. An adult can help young entrepreneurs set up a simple website and provide ongoing support for marketing and customer service. Children can get involved in many aspects of running a business, such as producing products and learning skills in social media and communication. Business ideas for kids and young teens include dog-walking services and handmade goods.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"A guide for teens and their parents to learn the benefits of youth entrepreneurship, ways to get started, and plenty of ideal business ideas for teens.","excerptHtml":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cem\u003e\u003cimg alt=\"Illustration of a teen girl looking in a locker that's filled with business attire\" src=\"//cdn.shopify.com/s/files/1/0070/7032/files/business-ideas-for-teens.jpg?v=1598988613\"\u003e\u003c/em\u003e\u003c/span\u003e\u003c/span\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA guide for teens and their parents to learn the benefits of youth entrepreneurship, ways to get started, and plenty of ideal business ideas for teens.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"11 Small Business Ideas for Teens in 2024","description":"A guide for teens and their parents to learn the benefits of youth entrepreneurship, ways to get started, and plenty of ideal business ideas for teens."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How to Sell Food Online (Step-by-Step Business Guide)\",\"url\":\"blog/213396233-how-to-start-a-food-business\"},{\"title\":\"10 Best Providers for Print-on-Demand Books\",\"url\":\"blog/print-on-demand-books\"},{\"title\":\"17 Unique Business Ideas for You To Try This Year\",\"url\":\"blog/unique-business-ideas\"},{\"title\":\"How to Start a Bath Bomb Business from Home- A Step-by-Step Guide\",\"url\":\"blog/bath-bomb-business\"},{\"title\":\"How To Create a Coming Soon Landing Page (+Examples, 2024)\",\"url\":\"blog/coming-soon-page\"},{\"title\":\"Selling Like Hotcakes- 13 Profitable Food Business Ideas for 2024\",\"url\":\"blog/food-business-ideas\"},{\"title\":\"How to Sell Your Ecommerce Business\",\"url\":\"blog/sell-business\"},{\"title\":\"Global Ecommerce Sales (2020–2025)\",\"url\":\"blog/global-ecommerce-sales\"},{\"title\":\"Your Founder Sign- The Trailblazer—Passionate, Creative, and a Natural Leader\",\"url\":\"blog/trailblazer\"},{\"title\":\"13 Best Apps for Remote Workers and Digital Nomads\",\"url\":\"blog/travel-apps-remote-work-tools\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How to Monetize a Food Blog: 12 Proven Ways (2024)\",\"tags\":[\"Marketing\"],\"handle\":\"monetize-food-blog\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20monetize_20a_20food_20blog.png?v=1707946804\",\"imageAltText\":\"three tacos representing someone monetizing a food blog\",\"modifiedAt\":\"2024-01-31\",\"contentHtml\":\"\"},{\"title\":\"Learn How To Become a Reseller And Start Selling Right Away\",\"tags\":[\"Find an Idea\"],\"handle\":\"reseller-business\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/reseller-business.jpg?v=1615389701\",\"imageAltText\":\"Illustration of a package in a circular motion, demonstrating how reseller businesses are about connecting new customers to existing products\",\"modifiedAt\":\"2024-01-30\",\"contentHtml\":\"\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/business-ideas-for-teens_f48005de-1b78-4bbb-ad66-086301e5cb41.jpg?v=1729525780","imageAltText":"Illustration of a teen girl looking in a locker that's filled with business attire","modifiedAt":"Oct 16, 2024","modifiedAtRaw":"2024-10-16T14:20:15Z"},{"__typename":"Article","id":"gid://shopify/Article/211990409","handle":"211990409-how-to-sell-art-online","title":"How To Sell Art Online: The Complete Guide (2024)","publishedAt":"2024-10-10T04:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_ArtWindowsmany_HEADER_26dc2200-b83f-443c-a4af-52bdfab2ce54.jpg?v=1730128485","altText":"Illustration of a woman painting canvases in her studio but the canvases are new tabs opening from her computer","width":1800,"height":948},"tags":["Find an Idea","Starting Up"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eMaking a living as a career artist is more than creating beautiful art. It involves understanding how to build an audience, how to price art products, and the unique requirements for shipping art. It means thinking like an entrepreneur.\u003c/p\u003e\n\u003cp\u003eBefore \u003ca href=\"/blog/best-ecommerce-platforms\" target=\"_blank\"\u003eecommerce platforms\u003c/a\u003e, artists relied on third-party gallerists, agents, and retailers to distribute work. Today’s \u003ca href=\"/blog/creator-economy-tech-stack\" target=\"_blank\"\u003ecreator tools\u003c/a\u003e allow independent artists to own their distribution streams, creating and selling art online.\u003c/p\u003e\n\u003cp\u003eThis shift has allowed gallerists and curators to represent more artists and expand into selling affordable art prints online to reach wider markets.\u003c/p\u003e\n\u003cp\u003eWhether you’re a creator or a curator, this step-by-step guide will teach you how to sell art online, with advice from gallerists and painters who have found success on the internet.\u003c/p\u003e\n\u003ciframe title=\"YouTube video\" class=\"w-full h-full aspect-video\" src=\"https://www.youtube.com/embed/GOIVCfjVb-8?autoplay=0\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\u003ch2\u003eHow to sell art online\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eChoose your business model\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eDecide what to sell: original art vs. reproductions\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003ePhotograph and scan your work\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eFind a printer to print your art\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eBuild your brand as an artist\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eSet retail prices for your products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eBuild an ecommerce store to sell your art online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eDiscover more channels for selling art\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eSell your art offline\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eWork with galleries to sell your art\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eLicense your art \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eMarket your art brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003ePackage and ship your art\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eUnderstand plagiarism and copyright for artists\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eIn the following sections, we’ll cover the basics of selling art online. Explore topics for every level, from working with printers to dealing with plagiarism.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Portrait of artist Maria Qamar in her studio\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-maria-qamar_d8823dfa-8588-4066-8135-47a755c482f2.jpg?v=1694117589\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-maria-qamar_d8823dfa-8588-4066-8135-47a755c482f2.jpg?v=1694117589\"\u003e\n\u003cfigcaption\u003eArtist Maria Qamar in her studio. \u003cem\u003eHatecopy\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eNo matter what type of art you’re into—original acrylic paintings, digital art prints, sculpture—this resource has actionable advice for every professional artist. Hear expert advice from \u003ca href=\"https://spoke-art.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSpoke Art\u003c/a\u003e gallerist Ken Harmon, \u003ca href=\"https://www.fermeapapier.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eFerme à Papier\u003c/a\u003e owner Cat Seto, and artist Maria Qamar, a.k.a. \u003ca href=\"https://hatecopy.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eHatecopy\u003c/a\u003e. From learning how to sell paintings online to reproducing your work as merch, these experts will walk you through every step.\u003c/p\u003e\n\u003ch3 id=\"1\"\u003e1. Choose your business model: Sell your own art or works by other artists\u003c/h3\u003e\n\u003cp\u003eThere are two ways to sell art online: create or curate. Cat built her career both ways, by creating and selling her own work and representing the work of others in her boutique. Which one is right for you?\u003c/p\u003e\n\u003ch4\u003eCreate and sell your own art\u003c/h4\u003e\n\u003cp\u003eAs an artist, you are the creator, producing original art, reproductions of originals, or digital artwork, and selling directly to your customers or indirectly through a gallery, retail partner, or agent. \u003c/p\u003e\n\u003cp\u003eIt’s never been easier for artists to sell directly, with emerging creator tools popping up seemingly every day. If you’re learning how to sell paintings online, galleries can expose your work to new audiences. They may also have access to resources and professionals to help promote, exhibit, handle, and ship artwork.\u003c/p\u003e\n\u003ch4\u003eCurate the works of other artists\u003c/h4\u003e\n\u003cp\u003e\u003cimg alt=\"A man stands in a modern gallery examining a piece of art\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-gallery-show.jpg?v=1694117756\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-gallery-show.jpg?v=1694117756\" loading=\"lazy\"\u003eIf you’re not personally an artist but you have a great eye and a love of the art world, you can still get into the game of selling art as a curator. \u003c/p\u003e\n\u003cp\u003eSome artists may not be into marketing or figuring out how to sell art online and instead rely on gallerists, curators, and retail partners to handle this aspect of the business. As a partner to artists, you make a percentage of the selling price in exchange for your business knowledge and service.\u003c/p\u003e\n\u003cp\u003eThere are several ways to work with artists to sell their art online—be it selling originals or prints, or licensing works to be printed on merchandise or used in publication. \u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Decide what to sell: original art versus reproductions\u003c/h3\u003e\n\u003cp\u003eThe best way to sell your art online will depend on the nature of your art and your chosen medium. You may choose to sell your art, sell reproductions of that work, or both.\u003c/p\u003e\n\u003cp\u003eFine artists using classic mediums and selling at high price points may choose to sell only originals, for example, while digital art, which can be reproduced without loss of quality, is great for prints and merch.\u003c/p\u003e\n\u003cp\u003eIn fact, most art created in 2D mediums can be sensitively reproduced to generate unlimited sales from a single work.\u003c/p\u003e\n\u003cp\u003eConsider the following formats:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOriginal art: \u003c/strong\u003ePaintings, drawings, illustrations (Note: you can sell both the original art as well as prints of the same work)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLimited- or open-edition prints: \u003c/strong\u003eFramed, unframed, or prints on canvas)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigital art or \u003ca href=\"https://apps.shopify.com/digital-downloads\"\u003edigital downloads:\u003c/a\u003e\u003c/strong\u003e Desktop wallpaper, templates, print-at-home art, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustom art:\u003c/strong\u003e Made to order from a customer request or commissioned by a business.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMerchandise:\u003c/strong\u003e Your art printed on hats, iPhone cases, mugs, \u003ca href=\"/blog/14515425-how-to-start-an-online-t-shirt-business-the-ultimate-guide\"\u003et-shirts\u003c/a\u003e, \u003ca href=\"/blog/how-to-make-enamel-pins\"\u003eenamel pins\u003c/a\u003e, greeting cards, stationery, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepeat prints:\u003c/strong\u003e On fabric, wrapping paper, or wallpaper\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLicensing:\u003c/strong\u003e \"Renting\" work to other brands or publications (great for illustrators and photographers)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollaborations with brands:\u003c/strong\u003e Limited collection sold through the partner brand’s store\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eHow to sell paintings online\u003c/h4\u003e\n\u003cp\u003eThis guide will provide you with everything you need as an artist selling paintings online. With the exception of the section on printing your art, each step applies to online art sales for both original and reproductions.\u003c/p\u003e\n\u003ch4\u003eHow to sell prints online\u003c/h4\u003e\n\u003cp\u003eYou’ll also find all the information required to sell prints online. This guide will walk you through the steps to make money selling art online by reproducing original artwork to sell over and over again. Pay particular attention to the section on printing your art, as well as how to leverage \u003ca href=\"/blog/print-on-demand\"\u003eprint-on-demand products\u003c/a\u003e to start making online sales through your digital art in just a few clicks.\u003c/p\u003e\n\u003ch4\u003eSelling other types of art reproductions\u003c/h4\u003e\n\u003cp\u003eIndigenous artist \u003ca href=\"https://www.patrickhunter.ca/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ePatrick Hunter\u003c/a\u003e creates price-accessible reproductions of his work on goods like greeting cards and apparel.\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-merch.png?v=1694117631\" alt=\"Webpage featuring products from artist Patrick Hunter's collection\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eSome mediums, like sculpture, are more difficult to reproduce or use for merchandise applications. But for those impossible to scan and print, there are still ways to generate additional income from a single design. For example, clay works may use the same mold to generate similar pieces, and 3D designs can be created over and over with a 3D printer.\u003c/p\u003e\n\u003ch4\u003eReproductions of art prints: open edition versus limited edition\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Product collection page from artist HATECOPY's website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/where-to-sell-art-online-hatecopy_0a4cc73c-eea1-4b48-ba3c-96c304fd6c60.png?v=1694117664\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/where-to-sell-art-online-hatecopy_0a4cc73c-eea1-4b48-ba3c-96c304fd6c60.png?v=1694117664\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eHatecopy art adorns merch, apparel, and other goods on Maria’s own website. \u003cem\u003eHatecopy\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/start-online-tshirt-business\"\u003eReproducing art on t-shirts\u003c/a\u003e or mugs, or as art prints means that a single work can bear fruit indefinitely—or for a limited time. There are two ways to approach selling your art as prints: open edition or limited edition.\u003c/p\u003e\n\u003ch5\u003eWhat is open edition? \u003c/h5\u003e\n\u003cp\u003eOpen edition means printing and selling an unlimited number of products (reproductions or prints of an original work). With this option, you can continue to profit from a single piece of art indefinitely while there is still demand for it.\u003c/p\u003e\n\u003cp\u003eHowever, the unlimited availability of your pieces may devalue your work overall.\u003c/p\u003e\n\u003ch5\u003eWhat is limited edition?\u003c/h5\u003e\n\u003cp\u003eLimited edition means printing only a certain number of prints before they are gone. These are often numbered and signed by the artist to add value and authenticity.\u003c/p\u003e\n\u003cp\u003eWhile fewer items are sold, the limited availability adds value to the art, meaning you can sell prints at higher price points.\u003c/p\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Product page from Spoke gallery's website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-product-page.png?v=1694117829\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-product-page.png?v=1694117829\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eThis print by Van Orten Design has a limited run of 100 prints available on Spoke’s website. \u003cem\u003eSpoke Art\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSpoke often opts for the limited edition strategy. “We work really hard to find things that are very special to sell. Things that are special should be treated like they’re special,” Ken says. \u003c/p\u003e\n\u003cp\u003eTo help minimize reselling, Spoke will limit quantities of certain prints per customer. “Making sure that the real fans are actually the ones who are able to get the things that we sell is always a priority,” Ken says.\u003c/p\u003e\n\u003ch3 id=\"3\"\u003e3. Photograph and scan your work\u003c/h3\u003e\n\u003cp\u003ePhotographing and representing your products clearly and accurately is important for any online small business. Without the ability to feel a product, potential customers need to get the best sense of what they’re buying through clear and detailed images. \u003c/p\u003e\n\u003cp\u003eSelling art online is no exception. “If you have a bad image of your work or the image doesn’t represent the work accurately, you’re going to have a harder time selling it,” says Ken. Or, you’ll be stuck dealing with unhappy customers and processing returns.\u003c/p\u003e\n\u003ch4\u003ePhotographing art to sell\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eProduct photography \u003c/a\u003efor art is a little trickier than other products, and a basic light setup may still cause glare or color irregularities. Consider hiring a professional to shoot larger works or art with any three-dimensional or glossy elements.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A few illustrated greeting cards arranged on a table with other objects\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-cat-seto-1_4bbb65fc-4f9b-4995-9308-c3663d5bbe1f.jpg?v=1694117983\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-cat-seto-1_4bbb65fc-4f9b-4995-9308-c3663d5bbe1f.jpg?v=1694117983\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eLifestyle photos that feature your products or art in a space or scene help to inspire your customers and show scale. \u003cem\u003eFerme à Papier\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you’re selling merch or other products that feature your art, the general rules of product photography apply:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eTake clear shots from multiple angles as well as zoomed-in shots to show texture and detail.\u003c/li\u003e\n\u003cli\u003eLifestyle photos (your product in a scene) are great for your homepage and social media and help to show scale. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"/blog/print-on-demand-companies\"\u003ePrint-on-demand services\u003c/a\u003e often provide mockup images you can use on your product pages in lieu of or in addition to photography. \u003c/p\u003e\n\u003ch4\u003eScanning art to sell\u003c/h4\u003e\n\u003cp\u003eFor 2D works, Ken recommends scanning as an affordable and effective alternative to photography. “The most cost effective way to do that is to get a desktop scanner and scan the work in parts and stitch it together digitally,” he says. “If you’ve got a piece with a high-gloss coating or a resin, that’s a little tricker, but for the majority of works on canvas or paper, it’s pretty easy.” In the case of more challenging scans, galleries and other printing services can help.\u003c/p\u003e\n\u003cp\u003eIn both cases, you’ll want the final product to represent your work as closely as possible so you can use it in your portfolio or sell the work as prints or digital art.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eDIY Guide to the Perfect Product Photography Setup\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/ecommerce-photography\"\u003eThe Complete Guide to Ecommerce Photography\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"4\"\u003e4. Find a printer to print your art\u003c/h3\u003e\n\u003cp\u003e\u003cimg alt=\"A person operates a commercial printer\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-printer.jpg?v=1694118027\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-printer.jpg?v=1694118027\" loading=\"lazy\"\u003eUnderstanding how to sell your prints of your artwork comes down to getting very friendly with a printer, whether that’s your at-home inkjet or a company that handles the task for you. There are multiple options, from DIY to completely hands off, to help you sell art prints and other merchandise to your audience.\u003c/p\u003e\n\u003ch4\u003eDIY printing\u003c/h4\u003e\n\u003cp\u003eIt’s possible to start selling your own artwork by creating quality prints yourself with high-quality paper, ink, and an at-home office printer. As a new artist, this method can keep costs low, but may be unsustainable as you scale over time. \u003c/p\u003e\n\u003cp\u003e“In the beginning, I would print, package, and deliver by hand every single poster that was ordered,” says Maria. “At some point the volume became so much that I couldn’t make time to draw. I was spending all of my days delivering and in transit.” \u003c/p\u003e\n\u003cp\u003eThis method is usually limited to selling art prints on paper, but some specialty home printers may allow you to print on canvas paper or fabric designed specifically for this purpose.\u003c/p\u003e\n\u003ch4\u003eUsing a printing company\u003c/h4\u003e\n\u003cp\u003eA local or online printing company can reproduce your work en masse and can even offer bulk discounts if you are printing many of the same piece. This can be the best way to sell art online if you have a small catalog and high sales volume of those pieces. \u003c/p\u003e\n\u003cp\u003eWith this method, you’ll still be responsible for packaging and shipping the prints you sell online. These companies can often produce high-quality prints due to more advanced printers.\u003c/p\u003e\n\u003ch4\u003ePrint on demand services\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A selection of art products for sale on an ecommerce site\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-collection-page.png?v=1694118067\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-collection-page.png?v=1694118067\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eFerme à Papier\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/print-on-demand\"\u003ePrint on demand\u003c/a\u003e is the most hands-off and versatile option and the easiest way to sell art online—especially if you plan to sell your work printed on merch like t-shirts or caps. \u003c/p\u003e\n\u003cp\u003ePrint-on-demand services generally integrate with your online store. When an order is placed, the integration triggers that piece to be printed and shipped directly to the customer. This is a great option for selling art on a budget, as there is no need to invest in equipment or inventory. \u003c/p\u003e\n\u003cp\u003eWhen the number of orders exceeded her capacity to print and ship work herself, Maria upgraded to using a print-on-demand company. “All I have to do is upload and let it do the work for me,” she says. “Now I can focus on actually creating art and connecting with people.”\u003c/p\u003e\n\u003cp\u003ePrint-on-demand products don’t just stop at paper prints. Your art can be printed on a number of items to sell, from phone cases to \u003ca href=\"/blog/how-to-make-sell-stickers\"\u003estickers\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTip: Request samples from the print-on-demand provider so you can inspect the colors and quality of the print. This is especially important if items will be sent directly to your customers.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Build your brand as an artist\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt='Pedestrians pass a large mural that reads \"BANKSY\"' src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-branding-banksy-UNSPLASH.jpg?v=1694118124\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-branding-banksy-UNSPLASH.jpg?v=1694118124\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAs an artist learning how to sell your artwork, your brand may evolve as a natural extension of your art. Your chosen style and medium will define you as an artist and you will naturally attract fans and buyers based on this alone. However, there are many decisions you will need to consciously make when you start to think of yourself as a business as well as an artist.\u003c/p\u003e\n\u003cp\u003eBecause art is a personal and sometimes emotional purchase, your brand story as an artist could factor into someone’s decision to buy. And other business assets like packaging and site design should mirror or complement the visual aesthetic of the work itself.\u003c/p\u003e\n\u003cp\u003eYour branding exercise should answer the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eDo you create and sell art under your own name, a pseudonym, or a brand name?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHow will you approach \u003ca href=\"/blog/brand-storytelling\"\u003ebrand storytelling\u003c/a\u003e? How much of your personal story will you tell?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDo you have a mission, values, or a cause that you want to communicate through your brand?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOutside of the art itself, what is the visual direction of your \u003ca href=\"/blog/how-to-diy-a-visual-brand\"\u003ebrand identity\u003c/a\u003e? What’s the tone of your communication?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhat branding assets do you need? Even without design skills or the budget to hire a graphic designer, you can generate a logo with a \u003ca href=\"/tools/logo-maker\"\u003elogo maker\u003c/a\u003e and execute \u003ca href=\"/blog/branding-design\"\u003ebranding design\u003c/a\u003e with free and simple tools.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe answer to these questions will help you build a set of brand guidelines that will form the foundation for website design, marketing materials, etc. If you eventually scale your business, these guidelines will help you maintain brand consistency as you delegate tasks to staff or other partners.\u003c/p\u003e\n\u003cp\u003eYour brand story can surface in multiple places including your social media content, inserts in your packaging, and on an About page on your website, like this one from Australian artist \u003ca href=\"https://artbysarah.com.au/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSarah Migliacco\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-about-page-ecommerce.png?v=1694118173\" alt=\"An about page on the website of an Australian artist\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eMany artists build fan bases based on their online personas or personal brands that are closely tied to their art. Tatiana Cardona, also known as \u003ca href=\"https://www.femalealchemy.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFemale Alchemy\u003c/a\u003e, has chosen to put her face at the center of her social media strategy.\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-instagram.jpg?v=1694118209\" alt=\"A grid of Instagram photos from a cermaic artist\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/how-to-build-a-brand\"\u003eHow To Build a Brand in 7 Steps: Get Started in 2024\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/personal-brand\"\u003eHow To Build a Personal Brand in 2024: 8 Simple Steps\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"6\"\u003e6. Set retail prices for your products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"An artist stands in her studio in from of white textural art\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-artist-gallery.jpg?v=1694118268\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-artist-gallery.jpg?v=1694118268\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eWhen setting retail price for art, consider more subjective aspects like value, demand, and popularity of the art or artist. \u003ci\u003ePexels\u003c/i\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHow do you sell your art online—and actually make money doing it? Making a living as a working artist is possible if you know how to value and price your work. Pricing art is challenging because it doesn’t necessarily fit neatly into typical \u003ca href=\"/blog/pricing-strategies\"\u003epricing strategies\u003c/a\u003e. \u003c/p\u003e\n\u003ch4\u003ePricing original art\u003c/h4\u003e\n\u003cp\u003eRunning any business that will be sustainable in the long term involves being profitable at some point. To achieve this, you will need to price your art accordingly. If you’re just beginning to experiment with selling paintings online and don’t have a widely known name, you can start with a simple formula to price your original art:\u003c/p\u003e\n\u003cp\u003eYour cost to sell and market the piece + material costs + other expenses + your markup (profit) = retail price\u003c/p\u003e\n\u003cp\u003eFor this method, it’s helpful to factor in the time you spent creating the art. It is typical for artists to undervalue their time and work, especially at the beginning.\u003c/p\u003e\n\u003cp\u003eWhere the formula above fails is that the value of art is subjective and not necessarily dependent on concrete details like material cost or labor hours. Famous and successful artists can fetch exponentially more for a piece that has roughly the same creation costs as that of a new artist. Check the market to compare your pricing to similar artists at similar levels and adjust accordingly. \u003c/p\u003e\n\u003cp\u003eTip: You can work with gallerists, who are experts at valuing and pricing art, to set a price that makes sense for you, the gallery, and the market. Note that the gallery will take a cut of the retail price when selling paintings online and IRL.\u003c/p\u003e\n\u003ch4\u003ePricing art prints to sell\u003c/h4\u003e\n\u003cp\u003eSelling art prints or other types of reproduction can follow a more simple pricing formula: \u003c/p\u003e\n\u003cp\u003eThe cost of printing + your cost to sell and market the print + other expenses + your markup (profit) = retail price\u003c/p\u003e\n\u003cp\u003eYour markup may be on a scale depending on whether you sell open- or limited-edition prints. Other expenses may include office supplies, software or app fees, professional services, studio rent, and more.\u003c/p\u003e\n\u003cp\u003e“Knowing what your products stand for and what you aren’t willing to compromise are key components in driving decisions about pricing,” says Cat. For her, printing on sustainable paper was a must-have, even though it would drive up material costs and ultimately the retail price. Communicating these decisions to the customer is important, especially if your prices are higher than average.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/how-to-price-your-product\"\u003eHow To Price a Product in 3 Simple Steps\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/pricing-strategies\"\u003eRule the Market: 15 Retail Pricing Strategies\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/retail/product-pricing-for-wholesale-and-retail\"\u003eHow to Calculate Wholesale Prices and Profit Margins (2024)\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"7\"\u003e7. Build an ecommerce store to sell your art online\u003c/h3\u003e\n\u003cp\u003eThe best way to sell your art online is \u003ca href=\"/blog/start-online-store\"\u003ethrough your own website\u003c/a\u003e. You’ve already done a lot of the work if you’ve established brand guidelines, pricing, and business model (originals, prints, or merch)—this part is simply assembly.\u003c/p\u003e\n\u003ch4\u003eCritical pages\u003c/h4\u003e\n\u003cp\u003eEvery ecommerce store should have a few key pages that customers expect to see when browsing. These include a homepage, contact page, \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eAbout page\u003c/a\u003e, collection pages, and \u003ca href=\"/blog/product-page\"\u003eproduct pages\u003c/a\u003e. Some lesser known but important pages to consider are \u003ca href=\"/tools/policy-generator/terms-and-conditions\"\u003eterms and conditions\u003c/a\u003e, FAQ, privacy policy, and \u003ca href=\"/blog/shipping-policy\"\u003eshipping policy\u003c/a\u003e pages. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A webpage on artist Tracie Andrews' ecommerce site\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-ecommerce-page.png?v=1694118360\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-ecommerce-page.png?v=1694118360\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eTracie Andrews\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFor artists, a gallery or portfolio page may also be useful if you plan to license your work, sell through galleries, offer custom art, or attract \u003ca href=\"/blog/brand-partnerships-for-influencers\"\u003ebrand partnerships\u003c/a\u003e. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-portfolio-page.png?v=1694118392\" alt=\"A portfolio page on artist Alex Garant's website\" style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eAlex Garant\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eStore design and themes\u003c/h4\u003e\n\u003cp\u003eWhen setting up your online art store, choose a \u003ca href=\"https://themes.shopify.com?utm_source=post\u0026amp;medium=blog\u0026amp;term=211990409\u0026amp;campaign=howtosellonline\"\u003eShopify theme\u003c/a\u003e that lets your art breathe—large images and lots of white/negative space. Themes are like templates that you build upon, layering in your own images and copy, and tweaking colors and layout to suit your business.\u003c/p\u003e\n\u003cp\u003eWhile Shopify themes are designed to be customized easily with no code, you can adjust your theme even further by hiring a \u003ca href=\"https://experts.shopify.com\"\u003eShopify Expert\u003c/a\u003e to help you with design or development work.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Spoke Art's homepage on it ecommerce webiste\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-ecommerce.png?v=1694118463\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-ecommerce.png?v=1694118463\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eSpoke Art’s website uses a simple theme that prioritizes big images and lets the art be the star. \u003cem\u003eSpoke Art\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eBuild an online store now\u003c/p\u003e\n\u003cp\u003eCreate your store in minutes with Shopify's drag-and-drop editor. Choose from industry-tailored themes that spark joy with dynamic effects and add extra features using third-party apps.\u003c/p\u003e\n\u003ca href=\"/website/builder\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch4\u003eApps for art stores\u003c/h4\u003e\n\u003cp\u003eThe \u003ca href=\"https://apps.shopify.com\"\u003eShopify App Store\u003c/a\u003e is packed with apps that plug directly into your online store to solve specific pain points, add unique features, and help you run your store more effortlessly—allowing you to focus on the creative aspects of the business.\u003c/p\u003e\n\u003cp\u003eApp suggestions to help sell your art online:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePrint-on-demand apps.\u003c/strong\u003e If you sell your artwork as digital prints and merch, apps like \u003ca href=\"https://apps.shopify.com/creativehub\"\u003eCreativehub\u003c/a\u003e, \u003ca href=\"https://apps.shopify.com/printful\"\u003ePrintful\u003c/a\u003e, or \u003ca href=\"https://apps.shopify.com/printify\"\u003ePrintify\u003c/a\u003e can sync with your store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eGallery apps.\u003c/strong\u003e An app like \u003ca href=\"https://apps.shopify.com/powr-photo-gallery\"\u003ePOWRful Photo Gallery\u003c/a\u003e can be used to create a portfolio or catalog of your work to share with galleries or brands looking to partner with you.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eSocial marketing apps.\u003c/strong\u003e Keep site content fresh with an app like \u003ca href=\"https://apps.shopify.com/instafeed\"\u003eInstafeed\u003c/a\u003e that pulls Instagram images into a gallery on your site.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eProduct page apps.\u003c/strong\u003e If you’re offering a specific piece of artwork with overlapping options (size, frame or no frame, paper type, etc.), use an app like \u003ca href=\"https://apps.shopify.com/product-options\"\u003eSC Product Options\u003c/a\u003e to layer item variants.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/free-shopify-apps\"\u003eThe 20 Best Free Shopify Apps for Your Shopify Store\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/creator-economy-tech-stack\"\u003e150+ Best Content Creator Platforms (2024)\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e8. Discover more online channels for selling art\u003c/h3\u003e\n\u003cp\u003eWhat’s the best place to sell your art online? Aside from your own online store, it’s where your ideal customer is already hanging out. If you have amassed a following on a particular social media channel, for example, that might be a great place to start.\u003c/p\u003e\n\u003cp\u003eHaving an omnichannel strategy is important for protecting your independence as a creator. Your own online shop allows you to own the look and feel of your space as well as the audience you build. But layering on other channels can help you access additional markets and build your personal brand as an artist.\u003c/p\u003e\n\u003cp\u003eWhere to sell your art online:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eA standalone ecommerce site\u003c/strong\u003e allows you to sell online using an ecommerce platform like Shopify.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e \u003ca href=\"/blog/online-selling-sites\"\u003eOnline marketplaces\u003c/a\u003e\u003c/strong\u003e like \u003ca href=\"https://apps.shopify.com/etsy-marketplace-integration\"\u003eEtsy\u003c/a\u003e, \u003ca href=\"/blog/sell-on-amazon\"\u003eAmazon\u003c/a\u003e, or \u003ca href=\"/blog/shopify-ebay-integration\"\u003eeBay\u003c/a\u003e can plug directly into your online store, allowing you to sync sales and reach wider audiences.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eOther art-specific marketplaces\u003c/strong\u003e help you show up where art lovers congregate (Society 6, Artfinder, Saatchi Art, Fine Art America, etc.).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eSocial selling channels\u003c/strong\u003e like \u003ca href=\"/facebook-instagram\"\u003eFacebook and Instagram\u003c/a\u003e that integrate with your Shopify store. \u003ca href=\"/blog/tiktok-ecommerce\"\u003eSell on TikTok\u003c/a\u003e and run \u003ca href=\"/blog/tiktok-ads\"\u003eTikTok ads\u003c/a\u003e to drive fans to your store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e \u003ca href=\"/blog/selling-wholesale\"\u003eWholesale\u003c/a\u003e or consign\u003c/strong\u003e to other online boutiques and galleries. You can browse wholesale markets to find compatible retailers that want to sell your art.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e \u003ca href=\"/blog/brand-collaborations\"\u003eCollaborations\u003c/a\u003e\u003c/strong\u003e with other artists who sell artwork online. Get exposure to their audiences by producing collab work to sell and promote on both your site and theirs.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eCat sells direct to customers and works on custom projects for clients and brands, in addition to her wholesale business. “If I had tried to balance all of these from the onset,” she says. “I believe I would have been overwhelmed.” \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eConnect with shoppers on TikTok\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/sell-on-tiktok?itcat=coreblog\u0026amp;itterm=shopify-tiktok-sales-channel-cta\" target=\"_blank\"\u003eStart selling on TikTok\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e9. Sell your art offline: gallery exhibitions, pop-ups, and events\u003c/h3\u003e\n\u003cp\u003eBecause Maria works frequently in traditional mediums, much of the impact of the texture and scale of her work gets lost digitally. “It’s actual physical work, so when we do exhibits, you can walk into a gallery and see that I’m a real person who has technical skills and can do paintings and large scale installations,” she says. \u003c/p\u003e\n\u003cp\u003eArtists can also connect with fans and find new audiences by selling art offline. You can use in-person experiences to drive people back to your online store.\u003c/p\u003e\n\u003cp\u003eConsider the following when selling your own artwork IRL:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003ePartner with a gallery to exhibit work and generate buzz.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLook into local art markets, art fairs, and events, and set up a one-time or semi-permanent booth.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsign or wholesale with art, gift, or lifestyle retail stores, or set up a small \u003ca href=\"/blog/pop-up-shop\"\u003epop-up\u003c/a\u003e within an existing store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOpen your studio to the public when you launch your website, or keep consistent weekly open-studio hours to invite fans into your process.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eRun a \u003ca href=\"/blog/pop-up-shop\"\u003epop-up shop\u003c/a\u003e (partner with other artists to reduce costs).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e“Lend” or consign work for décor to emerging retail businesses like cafés in exchange for the exposure.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ccenter\u003e\n\u003ciframe class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' id=\"instagram-embed-0\" src=\"https://www.instagram.com/p/CfHOzEMgG8N/embed/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F211990409-how-to-sell-art-online#%7B%22ci%22%3A0%2C%22os%22%3A1630.5999999999767%2C%22ls%22%3A602.5%2C%22le%22%3A1212.7999999999884%7D\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"446\" data-instgrm-payload-id=\"instagram-media-payload-0\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\"\u003e\u003c/iframe\u003e\n\u003cscript type=\"text/javascript\" async=\"\" src=\"https://cdn.bizible.com/xdc.js?_biz_u=4f35fad10fa34fdae72fd0d112a61f46\u0026amp;_biz_h=-299360918\u0026amp;cdn_o=a\u0026amp;jsVer=4.24.10.10\"\u003e\u003c/script\u003e\u003cscript src=\"https://connect.facebook.net/signals/config/1904241839800487?v=2.9.172\u0026amp;r=stable\u0026amp;domain=www.shopify.com\u0026amp;hme=d82868061a8c707cd31395a3055e7449daa03bd520872727258c39e6af34523e\u0026amp;ex_m=70%2C120%2C106%2C110%2C61%2C4%2C99%2C69%2C16%2C96%2C88%2C51%2C54%2C171%2C174%2C186%2C182%2C183%2C185%2C29%2C100%2C53%2C77%2C184%2C166%2C169%2C179%2C180%2C187%2C130%2C41%2C34%2C142%2C15%2C50%2C193%2C192%2C132%2C18%2C40%2C1%2C43%2C65%2C66%2C67%2C71%2C92%2C17%2C14%2C95%2C91%2C90%2C107%2C52%2C109%2C39%2C108%2C30%2C93%2C26%2C167%2C170%2C139%2C85%2C56%2C83%2C33%2C73%2C0%2C94%2C32%2C28%2C82%2C87%2C47%2C46%2C86%2C37%2C11%2C12%2C13%2C6%2C7%2C25%2C22%2C23%2C57%2C62%2C64%2C75%2C101%2C27%2C76%2C9%2C8%2C80%2C48%2C21%2C103%2C102%2C104%2C97%2C10%2C20%2C3%2C38%2C74%2C19%2C5%2C89%2C81%2C44%2C35%2C84%2C2%2C36%2C63%2C42%2C105%2C45%2C79%2C68%2C111%2C60%2C59%2C31%2C98%2C58%2C55%2C49%2C78%2C72%2C24%2C112%2C199%2C198%2C200%2C205%2C206%2C207%2C203%2C195%2C131%2C162%2C194%2C196%2C121%2C156%2C144%2C150%2C188%2C189%2C128%2C231%2C115%2C126%2C232%2C164%2C118%2C234%2C165%2C135%2C122%2C153%2C147%2C127\" async=\"\"\u003e\u003c/script\u003e\u003cscript src=\"https://connect.facebook.net/signals/config/1298671233649970?v=2.9.172\u0026amp;r=stable\u0026amp;domain=www.shopify.com\u0026amp;hme=d82868061a8c707cd31395a3055e7449daa03bd520872727258c39e6af34523e\u0026amp;ex_m=70%2C120%2C106%2C110%2C61%2C4%2C99%2C69%2C16%2C96%2C88%2C51%2C54%2C171%2C174%2C186%2C182%2C183%2C185%2C29%2C100%2C53%2C77%2C184%2C166%2C169%2C179%2C180%2C187%2C130%2C41%2C34%2C142%2C15%2C50%2C193%2C192%2C132%2C18%2C40%2C1%2C43%2C65%2C66%2C67%2C71%2C92%2C17%2C14%2C95%2C91%2C90%2C107%2C52%2C109%2C39%2C108%2C30%2C93%2C26%2C167%2C170%2C139%2C85%2C56%2C83%2C33%2C73%2C0%2C94%2C32%2C28%2C82%2C87%2C47%2C46%2C86%2C37%2C11%2C12%2C13%2C6%2C7%2C25%2C22%2C23%2C57%2C62%2C64%2C75%2C101%2C27%2C76%2C9%2C8%2C80%2C48%2C21%2C103%2C102%2C104%2C97%2C10%2C20%2C3%2C38%2C74%2C19%2C5%2C89%2C81%2C44%2C35%2C84%2C2%2C36%2C63%2C42%2C105%2C45%2C79%2C68%2C111%2C60%2C59%2C31%2C98%2C58%2C55%2C49%2C78%2C72%2C24%2C112\" async=\"\"\u003e\u003c/script\u003e\u003cscript async=\"\" src=\"https://connect.facebook.net/en_US/fbevents.js\"\u003e\u003c/script\u003e\u003cscript type=\"text/javascript\" async=\"\" src=\"https://www.googletagmanager.com/gtag/js?id=G-W6NECZNE63\u0026amp;l=dataLayer\u0026amp;cx=c\"\u003e\u003c/script\u003e\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003eAdvances in technology like \u003ca href=\"https://help.shopify.com/en/partners/resources/creating-media/3d-models/creating-3d-models\"\u003e3D and AR\u003c/a\u003e for online stores and the trend toward digital experiences may mark big changes for the art world in the future. It’s important to follow \u003ca href=\"/blog/consumer-trends\"\u003econsumer trends\u003c/a\u003e while you learn how to sell your art and grow your business.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e10. Work with galleries to sell your art\u003c/h3\u003e\n\u003cp\u003eYou can work with galleries to sell your art on your behalf if you are not interested in handling the business side of art, or as an additional channel to complement your own efforts. This partnership can give you access to new audiences, including serious art buyers and art collectors.\u003c/p\u003e\n\u003cp\u003eHere are a few dos and don’ts when working with galleries:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDO\u003c/strong\u003e check out the gallery’s social media accounts. “If you have more followers than that gallery does or that gallery doesn’t have a lot of followers, that may give you pause,” says Ken. A gallery should be able to give you a wider exposure than you can get yourself.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDON’T\u003c/strong\u003e approach a gallery via social media (unless they specifically ask for it). “While social media is a major focus for us, that’s just not a very professional way to come across if you’re an artist,” says Ken.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDO\u003c/strong\u003e your research and contact only those galleries who represent work in line with your own style. “You can’t sell street art to somebody who collects impressionism,” says Ken.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDON’T\u003c/strong\u003e sacrifice quality for quantity. “It’s frustrating when an artist who's hoping to catch our attention tags us and 20 other galleries all in the same post.” Select the top few galleries that you want to work with most and send individual outreach to each.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDO\u003c/strong\u003e your homework. “Find the name of the director or the curator for the gallery,” says Ken. “Being able to personalize an email is a great first step in that process.”\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e11. License your art \u003c/h3\u003e\n\u003cp\u003eAside from selling physical art—both original and reproductions—there’s another way to make money as an artist: licensing. Licensing your art involves selling permission for a brand, business, institution, agency, stock photography site, or person to use a digital version of your image for a specific use case and timeframe.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A page advertising the services of an artist on Behance\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-behance.png?v=1694118619\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-behance.png?v=1694118619\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eArtists often use sites like Behance to find clients to license illustration or design work. \u003cem\u003eBehance\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLicensing contracts vary and may include unlimited use rights or the right to use a digital art image indefinitely, though usually there are limitations in place to protect the artist. Understand what you’re signing before entering into any legal agreement, and be sure you still retain ownership over your image.\u003c/p\u003e\n\u003cp\u003eTip: Consult a contract lawyer for help in negotiating the terms of your licencing agreements. This is especially important as you gain more cachet or the value of your art increases.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e12. Market your art brand\u003c/h3\u003e\n\u003cp\u003eMany artists like Maria started on social media, growing a following first before launching a store and monetizing their work. The channel where you’ve gained the most traction in the beginning is a natural place to spend your energy and marketing dollars first.\u003c/p\u003e\n\u003cp\u003eArtist \u003ca href=\"https://www.instagram.com/didyouseeadam/?hl=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAdam Spychala\u003c/a\u003e uses Instagram—a platform where he has over 100,000 followers—to promote his work and his print shop.\u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' id=\"instagram-embed-1\" src=\"https://www.instagram.com/p/Cv1_FFXMEJE/embed/captioned/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F211990409-how-to-sell-art-online#%7B%22ci%22%3A1%2C%22os%22%3A1636.9000000000233%2C%22ls%22%3A602.5%2C%22le%22%3A1212.7999999999884%7D\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"886\" data-instgrm-payload-id=\"instagram-media-payload-1\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\"\u003e\u003c/iframe\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003eThere are several ways to market your art and drive traffic to your sales channels. Try these marketing strategies for your brand:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePaid ads.\u003c/strong\u003e Run ad campaigns on platforms like Google or Facebook.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInvest in organic social content by posting consistently and engaging with fans and online art communities frequently. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eRun contests or offer exclusive discounts.\u003c/strong\u003e Use these to help build your email list.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUse influencer marketing. \u003c/strong\u003eReach out to creators and press when you launch your site or a new collection.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eApply SEO. \u003c/strong\u003eLearn about \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eecommerce SEO\u003c/a\u003e to help improve your store’s discoverability on search engines.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTry offline marketing\u003c/strong\u003e. Participate in art shows and markets or work with a gallery to expand your reach to new, larger audiences.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUse content marketing. \u003c/strong\u003eLeverage your expertise to create content around art, tutorials, behind-the-scenes sneak peeks, etc., either through a blog, TikTok account, YouTube channel, or podcast.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eArtist \u003ca href=\"https://icaezar.com/pages/about-us\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSegun Caezar\u003c/a\u003e takes fans behind the scenes with content that demonstrates his process of creating his paintings.\u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' id=\"instagram-embed-2\" src=\"https://www.instagram.com/reel/C7R-tFCpAAA/embed/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F211990409-how-to-sell-art-online#%7B%22ci%22%3A2%2C%22os%22%3A1640.4000000000233%2C%22ls%22%3A602.5%2C%22le%22%3A1212.7999999999884%7D\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"654\" data-instgrm-payload-id=\"instagram-media-payload-2\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\"\u003e\u003c/iframe\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/how-to-increase-website-traffic\"\u003eProven Strategies to Skyrocket Website Traffic in 2024\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/tiktok-marketing\"\u003e2024 Guide to TikTok Marketing: Effective Tips and Strategies\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eLevel up your marketing with automations\u003c/p\u003e\n\u003cp\u003eWith Shopify, you can automate key marketing tasks like capturing leads, sending email campaigns, segmenting customers, and analyzing results.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/market?itcat=coreblog\u0026amp;itterm=shopify-marketing-cta\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"13\"\u003e13. Package and ship your art\u003c/h3\u003e\n\u003cp\u003eAs art is visual, you should pay attention to the smallest details, down to how your art is packaged and shipped. Art that arrives undamaged is the bare minimum—give your customers an \u003ca href=\"/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand\"\u003eunboxing experience\u003c/a\u003e that matches the quality and care you put into your work. \u003c/p\u003e\n\u003cp\u003eAs art can be fragile, follow these guidelines for ensuring your work arrives safe and sound.\u003c/p\u003e\n\u003ch4\u003eDIY shipping for art\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg alt=\"A person holds a cardboard tube used for shipping art\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-ship-art.webp?v=1694118723\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-ship-art.webp?v=1694118723\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eThe Paper Tube Co. sells stock and custom tubes that you can brand to ship your oversized art reproductions professionally. \u003ca href=\"https://papertube.co/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eThe Paper Tube Co.\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you are shipping original art, or elect to ship prints and canvases yourself, rather than through a print and fulfillment company, take extra precaution with your packing. Larger prints and posters are best shipped in cardboard mailing tubes, and smaller prints in rigid cardboard mailing envelopes. \u003c/p\u003e\n\u003cp\u003eUse glassine (a water and grease-resistant paper) or clear cellophane sleeves to protect prints within the packaging. Custom branded packaging like tissue paper or poly envelopes that feature your branding or art can spark delight with customers and improve their experience with your brand.\u003c/p\u003e\n\u003cp\u003eMany \u003ca href=\"/blog/best-ecommerce-platforms\"\u003eecommerce platforms\u003c/a\u003e integrate with shipping providers and shipping apps to help you find the best shipping rates for each market and package. Determine if you will offer free shipping and roll the shipping cost into the retail price or charge a flat fee to keep shipping transparent.\u003c/p\u003e\n\u003ch4\u003eShipping expensive and oversized original artwork\u003c/h4\u003e\n\u003cp\u003eFramed works and canvases require additional precautions. Packaging supply shops offer packing and shipping materials like cardboard corners and specialty box sizes designed specifically for art.\u003c/p\u003e\n\u003cp\u003eIf you’re shipping original work to a gallery or art collector, there are ways to cut costs. “Sometimes what we do is unstretch a canvas, roll it in a tube, and ship it that way, which dramatically lowers the freight costs,\" says Ken. \"Then we can have the canvas stretched locally.”\u003c/p\u003e\n\u003ch4\u003eShipping art direct with print on demand\u003c/h4\u003e\n\u003cp\u003eThe easiest way to sell artwork online is to outsource all of the printing, fulfillment, and shipping to a print-on-demand partner. They are able to access great shipping rates due to volume and partnerships with carriers.\u003c/p\u003e\n\u003ch4\u003eShipping insurance for fine art\u003c/h4\u003e\n\u003cp\u003eInsurance is important when shipping original works, as a lost or damaged package can’t be replaced. Many standard carriers offer fairly basic insurance on most packages, and if you sell your art you should look into the specific extra coverage costs and limitations of each carrier’s insurance offerings. \u003c/p\u003e\n\u003cp\u003eFor expensive works, look into using a private freight company or a carrier that specializes in art handling, despite the higher costs.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/shipping-and-fulfillment\"\u003eHow To Ship Products To Customers: Online Shipping in 2024\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003e14. Understand plagiarism and copyright for artists\u003c/h3\u003e\n\u003cp\u003eBoth Maria and Ken say copycats and plagiarism are just an unfortunate reality of doing business. Maria took legal action only once, before shifting her perspective.\u003c/p\u003e\n\u003cp\u003eMaria takes Hatecopy’s copycats as an indication that she’s onto something.“It’s a sign that I’m inspiring others and that what I’m doing is right, because they wouldn’t copy me otherwise,” she says, “I’m not offended or bothered by it anymore.”\u003c/p\u003e\n\u003cp\u003eFor galleries that represent multiple artists and sell art online, copycat websites are a consistent problem. “It’s part of the way the world works, unfortunately. We do our best, but it happens,” says Ken.\u003c/p\u003e\n\u003cp\u003eWhile copycats may be a reality, artists and businesses have legal recourse and should seek the advice of a copyright lawyer to help protect intellectual property before infringement happens.\u003c/p\u003e\n\u003ch2\u003eStart selling art online today \u003c/h2\u003e\n\u003cp\u003e\u003cimg alt=\"A painter works on art in his studio\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-branding-artist-UNSPLASH.jpg?v=1694118802\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-branding-artist-UNSPLASH.jpg?v=1694118802\" loading=\"lazy\"\u003eFor many emerging artists, the best way to learn how to sell your art online is to just get started with what you have at your disposal. Cat started her art business from a spare bedroom. Whether it’s a basement or a kitchen table, it can work as your launch pad. \u003c/p\u003e\n\u003cp\u003eThinking of yourself as an entrepreneur right from the get-go will be crucial to your path to becoming a successful artist. You may stumble as a creative to learn the business aspects, but they will ultimately help you grow and scale your business selling paintings online. “You could know everything about business and you could know everything about art,” says Maria, “but it’s the combination of both that really makes a successful brand.” \u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Pete Ryan\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eSell artwork online FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best site to sell my art?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best way to sell art online is by building your own branded ecommerce site with a platform like Shopify. You can also sell your work on a crafts and art marketplace like Etsy or on social media platforms like Instagram and Facebook Shops. Understand where your target customers like to shop to find out the best place to sell your art online.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat steps do I need to take to sell my art online?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf you are an artist looking to learn how to sell your art online, you can get up and running in a few simple steps:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eChoose your format: originals or reproductions.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFind a printer (for reproductions).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBuild your artist brand.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSet up an online store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eExpand your reach by selling through marketplaces or online galleries.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMarket your art business.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs selling art online profitable?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, selling art online can be profitable if you’re intentional about your pricing and marketing strategies. It’s important to understand your costs, including art materials, ecommerce or marketplace selling fees, marketing costs, and other overhead will help you set retail prices that include a profit margin. Once you learn how to sell art online, you can explore the many channels that can help get your art into the hands of fans. Selling on marketplaces will help you reach bigger audiences and make more sales, but be wary of fees that can cut into profits. \u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can a beginner sell art online?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eLearning how to sell art online starts with understanding your brand and the right channels to find your audience. Often your own online store will be the best place to start selling original art. Price point for original art will be much higher, so it’s important that you build a strong, loyal audience for your work. Diversifying your sales channels, like also working with an online gallery or a site like Fine Art America to sell paintings online, will help you broaden your exposure as an artist. \u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat type of art sells the most?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThis is a tricky question because art is very broad and subjective. When you sell prints of your work, it can be very profitable because you can continue to generate income from a single piece. Lower price points (versus original art) mean you likely can sell more volume. Curators should follow trends in art and design to help understand what art collectors and potential buyers are buying, then work with artists that have high success potential. As a creator, you should lean into the style that you do best and build a following from there. \u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you work with galleries to sell your art?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, you can work with galleries to sell your art. Both online and physical galleries are always looking for new talent to represent. They can help with online art sales or promote your original artwork in a gallery exhibition. Many successful artists benefit from showing their work in this way. Reach out with a personalized and professional email with links to your portfolio. Each gallery may have different processes for submissions, so do your homework!\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Want to sell your paintings or prints online? This step-by-step guide has actionable advice from artists and ecommerce experts.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Illustration of a woman painting canvases in her studio but the canvases are new tabs opening from her computer\" src=\"//cdn.shopify.com/s/files/1/0070/7032/files/Shopify_ArtWindowsmany_HEADER.jpg?v=1583764826\"\u003e\u003c/p\u003e\n\u003cp\u003eWant to sell your paintings or prints online? This step-by-step guide has actionable advice from artists and ecommerce experts.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Sell Art Online: The Complete Guide (2024)","description":"Want to sell your paintings or prints online? This step-by-step guide has actionable advice from artists and ecommerce experts."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/211990409-how-to-sell-art-online\",\"en-GB\":\"https://www.shopify.com/uk/blog/211990409-how-to-sell-art-online\",\"en-AU\":\"https://www.shopify.com/au/blog/211990409-how-to-sell-art-online\",\"en-ID\":\"https://www.shopify.com/id/blog/211990409-how-to-sell-art-online\",\"en-NZ\":\"https://www.shopify.com/nz/blog/211990409-how-to-sell-art-online\",\"en-ZA\":\"https://www.shopify.com/za/blog/211990409-how-to-sell-art-online\",\"en-NG\":\"https://www.shopify.com/ng/blog/211990409-how-to-sell-art-online\",\"en-PH\":\"https://www.shopify.com/ph/blog/211990409-how-to-sell-art-online\",\"en-SG\":\"https://www.shopify.com/sg/blog/211990409-how-to-sell-art-online\",\"en-HK\":\"https://www.shopify.com/hk/blog/211990409-how-to-sell-art-online\",\"en-IE\":\"https://www.shopify.com/ie/blog/211990409-how-to-sell-art-online\",\"en-MY\":\"https://www.shopify.com/my/blog/211990409-how-to-sell-art-online\",\"pt\":\"https://www.shopify.com/br/blog/como-vender-sua-arte-na-internet-o-guia-definitivo\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/211990409-how-to-sell-art-online\",\"ja-JP\":\"https://www.shopify.com/jp/blog/how-to-sell-art-online\",\"de\":\"https://www.shopify.com/de/blog/kunst-online-verkaufen\",\"es\":\"https://www.shopify.com/es/blog/guia-para-vender-arte-por-internet\",\"fr\":\"https://www.shopify.com/fr/blog/vendre-tableaux-en-ligne\",\"it\":\"https://www.shopify.com/it/blog/come-promuovere-arte-online-canali-strategie-consigli\",\"nl\":\"https://www.shopify.com/nl/blog/online-kunst-verkopen\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How 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Online","publishedAt":"2024-09-26T14:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_Plants_Final.jpg?v=1729524154","altText":"Illustration of a shop owner inside her plant shop framed by a curser to show a merchant selling plants online while owning a plant store","width":3672,"height":1934},"tags":["Find an Idea"],"contentHtml":"\n\u003cp\u003eHouseplants have a chokehold on a generation of homeowners and apartment dwellers not quite ready for pets or kids. Legions of plant parents are investing their instinct to nurture in a hoard of foliage. It's unsurprising: Raising plants has physical health benefits, mental health benefits, and a very low barrier to entry.\u003c/p\u003e\n\u003cp\u003eSearches for “buy plants online” surged in the spring of 2020, just as retail businesses and greenhouses everywhere were shutting their doors against COVID-19's first wave. Unspent going-out funds collided with a collective need for at-home joy.\u003c/p\u003e\n\u003cp\u003eMore online plant stores sprung up from garages and garden sheds to answer the demand—a demand that doesn’t show signs of slowing. Your green thumb could be worth more than you think. If you’ve ever thought of selling plants online, now is the time.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com/\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIn this beginner’s guide, explore the steps to starting your own plant selling business and consult experts to bring you tips on how to succeed. Learn everything from planting the seed to cultivating your brand to nurturing your customers.\u003cbr\u003e\u003cbr\u003eAnd, hear from plant experts Mignon Hemsley and Danuelle Doswell, founders of \u003ca href=\"https://feelgrounded.com/\" target=\"_blank\"\u003eGrounded\u003c/a\u003e, and the plant queen of TikTok, \u003ca href=\"https://www.shopify.com/blog/mortgage-professional-turned-tiktok-plant-mom\" target=\"_blank\"\u003ePartly Sunny\u003c/a\u003e's Sonja Detrinidad. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to get started selling plants online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eCultivating your plant brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003ePricing plants to sell online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eInventory and plant care\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003ePhotography for online plant businesses\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eStart selling plants online: build your online store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eMarketing and social media for plant brands\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eShipping and packing plants\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eCustomer care for plant brands\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eMeet the experts\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eHow to get started selling plants online\u003c/h2\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eGrounded/Mignon Hemsley\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYes, you can ship live plants in the mail! In fact succulents, cacti, and even delicate hanging plants can arrive safely at your customers' homes in a cardboard box. Ready to propagate this trend and grow your own plant selling business? Let’s dig in.\u003c/p\u003e\n\u003ch3\u003eFinding your niche\u003c/h3\u003e\n\u003cp\u003eThere are more ways to get into the plant selling business than simply shipping houseplants in the mail. How you decide to define your own offerings may depend on the climate where you live, your access to wholesale greenery or space to grow, and how much you’re willing to invest upfront.\u003c/p\u003e\n\u003cp\u003eHere are a few ideas to get you started selling plants online:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHouseplants\u003c/strong\u003e. Will you specialize in succulents, cacti, or air plants, for example? What can you reliably grow or buy wholesale where you live?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutdoor plants\u003c/strong\u003e. Consider seasonality not just where you live but also where you sell to. Will you run a seasonal business or sell all year round?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeeds and bulbs\u003c/strong\u003e. \u003ca href=\"https://www.westcoastseeds.com/\"\u003eWest Coast Seeds\u003c/a\u003e doesn’t sell live plants but it does ship seeds, bulbs, and growing supplies across Canada.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant care products\u003c/strong\u003e. Think soil, fertilizer, growing medium, and grow lights. These items can also be sold in tandem with live plants and work well with an \u003ca href=\"/blog/upselling-and-cross-selling\"\u003eupsell strategy.\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHome decor\u003c/strong\u003e. Decorative plant pots, trays, and hanging planters can be sold as a business on their own or sold alongside the plants that fill them.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTerrariums and kits\u003c/strong\u003e. Sell a combination of live plants and supplies to build terrariums at home.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant-derived products\u003c/strong\u003e. Grow your own plants and create products derived from them. The founders of \u003ca href=\"https://www.shopify.com/blog/seasonality-agritourism-terre-bleu\"\u003eTerre Bleu\u003c/a\u003e grow lavender on their farm and sell lavender-based soaps, sprays, and salves online.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePlant subscriptions. \u003c/strong\u003eBoth Grounded and Partly Sunny guarantee repeat business by offering recurring plant shipments through a subscription program.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eThink outside the pot\u003c/strong\u003e. Why not start a service-based business to supply plants for events and corporate clients? Or try “planterior design,” a term Grounded uses to describe its private client consultation service. Sonja started her business at first as a personal plant shopper doing one-on-one consultations and purchases based on customer requests. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eShould you grow your own plants or source them?\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com/\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eGrowing your own plants to sell is possible if you have the right space and conditions to do so. If you’re starting small, you can grow plants in your own backyard garden or create a DIY greenhouse—but do consider space limitations \u003ca href=\"/blog/how-to-scale-small-business\"\u003eif you plan to scale\u003c/a\u003e. Growing your own plants on a larger scale will require a lot more space and specialized plant know-how. There are plenty of free online resources to teach you the production side of the business.\u003c/p\u003e\n\u003cp\u003eFor the purposes of this guide, we will focus on the business of selling plants online by working with a \u003ca href=\"/blog/wholesale-definition\"\u003ewholesaler\u003c/a\u003e, greenhouse, or nursery. Note that you will still require sunny space to store and care for the plants on their brief stop between their origin and final destination, but this method is much easier for new plant entrepreneurs.\u003c/p\u003e\n\u003cp\u003eWhen I asked Sonja if she’d ever consider scaling her business to grow her own, she reminded me that in California, she didn’t need to. “I have growers that have been growing certain varieties of plants for 40 years,” she says. “When I’ve got this guy, literally three blocks away from me, I could just buy his product.”\u003c/p\u003e\n\u003ch3\u003eSourcing plants\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com/\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMany local greenhouses, nurseries, and plant suppliers offer a wholesale program. Look for details on their website or inquire directly. There are generally a few requirements to become a registered reseller, including purchase minimums.\u003c/p\u003e\n\u003cp\u003eHere are some tips for working with nurseries, greenhouses, and plant wholesalers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eForm a relationship with the supplier.\u003c/strong\u003e Repeated business and a positive business relationship could help you get the best stock or advance notice on supply.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eShop around\u003c/strong\u003e. Some suppliers may have lower minimums than others—perfect if you’re starting small. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eOpt for local suppliers, if possible. \u003c/strong\u003ePick up wholesale orders if you can to minimize cost and reduce the amount of stress on the plants.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUnderstand seasonality\u003c/strong\u003e. Which plants will be in stock at which times of year? This will help you plan campaigns and inventory.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eDon’t put all of your seeds in one basket.\u003c/strong\u003e Source multiple suppliers if you can to ensure that if one is out of a popular item, another may have it in stock. Some suppliers or growers may also only operate seasonally. Sonja frequents several greenhouses in her area and even scours local buy-and-sell groups for rare finds.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eDevelop a \u003ca href=\"/blog/how-to-price-your-product\"\u003epricing strategy\u003c/a\u003e\u003c/strong\u003e that accounts for fluctuating wholesale costs by season.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTry online wholesalers.\u003c/strong\u003e If you live in an area that doesn’t have a reliable source for wholesale plants, look for online suppliers like \u003ca href=\"https://gronsell.com/\"\u003eGro ‘n Sell\u003c/a\u003e.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eDropship\u003c/strong\u003e. Short on space? Some, like \u003ca href=\"https://www.houseplantwholesale.com/\"\u003eHouse Plant Wholesale\u003c/a\u003e, will even dropship! Currently, Grounded works with several greenhouses that ship to them before they ship to customers. “I think, eventually, we’ll cut ourselves out as the middleman and ship directly from the greenhouse,” says Danuelle. “That’s definitely a long-term goal.”\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"3\"\u003eCultivating your plant brand\u003c/h2\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eGrounded/Mignon Hemsley\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eDon’t skip this step. Differentiating your business from another website selling plants relies heavily on \u003ca href=\"/blog/what-is-branding\"\u003ebrand\u003c/a\u003e. And we’re not talking about your \u003ca href=\"/blog/how-to-design-logo\"\u003elogo\u003c/a\u003e—that’s branding. For plant selling businesses, your brand should achieve the following:\u003c/p\u003e\n\u003ch3\u003eTake a stand\u003c/h3\u003e\n\u003cp\u003eWhat are you about? Decide what you will and will not sell and establish quality standards. Create a cohesive set of brand guidelines that you will use to make decisions across the business and help maintain consistency, even as you scale.\u003c/p\u003e\n\u003cp\u003eGrounded’s brand is rooted in the power of plants to bring peace and mindfulness to daily life—a mission clearly captured on the site’s \u003ca href=\"https://feelgrounded.com/pages/about-us\"\u003eAbout page\u003c/a\u003e and throughout its branding and \u003ca href=\"/blog/copywriting\"\u003emarketing copy\u003c/a\u003e. The founders also want to expand on their plant education focus to launch a sister non-profit to invest in community gardens and gardening education for youth.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eEstablish trust\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eYou are shipping live plants—your messaging should reflect that you are knowledgeable and have high care for your \u003ca href=\"/blog/shipping-and-fulfillment\"\u003eshipping process\u003c/a\u003e and \u003ca href=\"/blog/post-sales-emails-turn-buyers-into-fans\"\u003eafter-purchase\u003c/a\u003e customer support. Using education as part of your brand and content strategy will foster trust. Sonja provides consistent content like plant care tips to build trust with an audience before converting them to customers.\u003c/p\u003e\n\u003ch3\u003eHelp you stand apart\u003c/h3\u003e\n\u003cp\u003eWhat makes you unique? Tell your brand story on an \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eAbout page\u003c/a\u003e, on \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial\u003c/a\u003e, and even on \u003ca href=\"/blog/ecommerce-packaging\"\u003epackaging\u003c/a\u003e. Outline your values, share information about any charitable partnerships, and let customers peek behind the curtain. “People buy from people they like,” says Sonja.\u003c/p\u003e\n\u003cdiv data-guide=\"branding\"\u003e\u003c/div\u003e\n \n\u003cp\u003eNow, you can use your clear vision for your brand to help you develop branding assets and a visual identity for your business.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e🌵 Grow your knowledge: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/how-to-build-a-brand\"\u003eHow To Build a Brand in 7 Steps\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/brand-storytelling\"\u003eStorytelling in Branding: How To Craft a Story That Sells\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"4\"\u003ePricing plants to sell online\u003c/h2\u003e\n\u003cp\u003eYou can follow standard pricing models for pricing most goods for online sale. To find a retail price for your plants or plant accessories:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eAdd up your variable costs per product (cost of goods sold, packaging, shipping, etc.).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAdd a \u003ca href=\"/blog/what-is-profit-margin\"\u003eprofit margin\u003c/a\u003e (consider the overall market).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDon’t forget about fixed costs (overhead expenses, like rent).\u003c/li\u003e\n\u003c/ol\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cblockquote\u003e\n\u003cp\u003eEven if we're paying a little more wholesale than usual, we’ll still keep it at that price point just to remain consistent.\u003c/p\u003e\n\u003ccite\u003eMignon Hemsley, Grounded\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eThere are a few other factors to consider when pricing plants: \u003c/p\u003e\n\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eSeasonality\u003c/strong\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSeasonality can affect pricing. For example, if you choose to sell a specific plant in a set number of sizes because you have a reliable supply chain, factor in fluctuations to the wholesale cost of the plants (nurseries may adjust prices seasonally). If you want to be consistent with pricing on your site, consider the highest possible cost when calculating retail price. “Say if we sell a golden pothos for $20, we’ll keep it at $20 across the board,” says Mignon. “Even if we're paying a little more wholesale than usual, we’ll still keep it at that price point just to remain consistent.”\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eMarket price\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eMarket price is important to keep in mind. While your brand may be very different from another brand, a snake plant is still a snake plant, and you should price within an acceptable range based on the market. \u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCustomer preferences\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/target-market\"\u003eWho is your customer\u003c/a\u003e and what do they expect to pay? “We strategically put our price points at a place that is affordable and accessible to most people,” says Mignon. “We want everyone to be able to experience having plants and being able to take care of something.”\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLabour costs\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eConsider labor when calculating your fixed costs. Even if you’re not paying staff to help grow and care for plants, your effort should factor into the overall cost. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e🌵 Grow your knowledge:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/pricing-strategies\"\u003eRule the Market: 14 Retail Pricing Strategies\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/how-to-price-your-product\"\u003eHow To Price a Product in 3 Simple Steps\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"5\"\u003eInventory and plant care\u003c/h2\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com/\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWhile I fancy myself quite the green thumb \u003cem\u003e*gazes with motherly pride over a brood of tomatoes,*\u003c/em\u003e there simply aren’t enough hours in the day to cover water and sunlight needs for every species of plant. Once you decide what you will sell, research each variety to understand its specific needs. \u003c/p\u003e\n\u003cp\u003eGenerally, you will need enough climate-controlled space to adequately care for your plant inventory before it ships to your customers. Sonja, who has had to hire staff to manage the volume of orders pouring in, still uses her home’s garage as her headquarters, but has recently announced a move to a dedicated greenhouse space. \u003c/p\u003e\n\u003cp\u003eFor plant businesses, \u003ca href=\"/retail/inventory-management\" target=\"_blank\"\u003emanaging your inventory\u003c/a\u003e tightly is critical. Developing a relationship with reliable suppliers will help you plan ahead. You should also ask yourself:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eWill your offerings change seasonally based on greenhouse supply? \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWill you run pre-sales for upcoming varieties? \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eShould you build in a buffer in case some of your inventory is damaged or dies? \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIf you go away for several days, what is your plan for plant care? Automated irrigation systems and timed grow lights can bridge the gap if you don’t yet have staff coverage.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAs you are running a business that may have items going in and out of stock seasonally, create a system for yourself that helps you identify and manage inventory within your Shopify store. A consistent naming/numbering convention along with grouping plants into standard sizes can help you keep inventory organized. For example, if you are selling a variety of houseplants, you may want to establish a \u003ca href=\"/blog/what-is-a-stock-keeping-unit\"\u003eSKU system\u003c/a\u003e as follows: three letters representing the category, three letters representing the plant type, and two letters representing the size.\u003c/p\u003e\n\u003cp\u003eExample: SUC-ALO-SM could represent a small aloe plant in the succulent family. Define what “small,” “medium,” and “large” mean to you for the purposes of pricing and inventory, as plants will come in a range, usually measured in inches by pot/plant diameter.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eManage all your inventory from Shopify\u003c/p\u003e\n\u003cp\u003eShopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/manage?itcat=coreblog\u0026amp;itterm=shopify-inventory-management-cta\" target=\"_blank\"\u003eExplore inventory management on Shopify\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"6\"\u003ePhotography for online plant businesses\u003c/h2\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com/\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFor any business selling physical products, it’s important to invest time and care into \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003ephotography\u003c/a\u003e. You can either hire a professional or DIY your photography needs. Either way, follow the basic principles of product photography that exist across all product categories.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eThe last thing you want to do is use filters, because it’s not the reality. It leads people down the road of having unmet expectations of what their gardens should look like.\u003c/p\u003e\n\u003ccite\u003eSonja Detrinidad, Partly Sunny Projects\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003ePhotography tips for online plant brands:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eYour product page should feature a variety of shots to help your customer see the product from all angles.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInclude close-up detail shots that illustrate texture.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eShow your product in a scene (also called a lifestyle shot) that provides inspiration to your customer for styling or placing the item in their own space. These are also great photos to use on your homepage as well as on social media.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsider getting your products shot in 3D so customers can use \u003ca href=\"/blog/types-of-ar\"\u003eAR technology\u003c/a\u003e to place the item in a room.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eYour smartphone is perfectly capable of capturing great behind-the-scenes shots, plant care tutorial videos, and other images for use on social media.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFor greenery, you’ll want to shoot it in the most natural light possible so your customers have realistic expectations for the plants you’re selling.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e“The last thing you want to do is use filters, because it’s not the reality,” says Sonja. “It leads people down the road of having unmet expectations of what their gardens should look like.”\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com/\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e🌵 Grow your knowledge:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eProduct Photography: Craft a Perfect Setup\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/natural-lighting-product-photography\"\u003eA 6-Step Guide to Natural Lighting for DIY Product Photography\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"7\"\u003eStart selling plants online: build your online store\u003c/h2\u003e\n\u003cp\u003eThe best way to sell plants online is through your own website. Sonja started her business by taking orders through a WhatsApp group chat and invoicing each customer. When too much of her time was spent making invoices, she opened a Shopify store. The switch allowed her to spend less time with paperwork and more time building her brand.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/ferhOYx1NMo?si=RCVqKvQtydMtiZgG\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch3\u003eShopify themes for plant sellers\u003c/h3\u003e\n\u003cp\u003eShopify is designed to make starting a business simple, even if you have no coding or design skills. Use one of the preset themes in the Shopify Theme Store, then customize with your own branding, fonts, colors, and unique layout. \u003c/p\u003e\n\u003cp\u003eA couple of themes we recommend include the \u003ca href=\"https://themes.shopify.com/themes/cascade/styles/classic\"\u003eCascade Theme\u003c/a\u003e, which is great for plant sellers who have a strong brand story, and the \u003ca href=\"https://themes.shopify.com/themes/editions/styles/spring\"\u003eEditions Theme\u003c/a\u003e, a simple theme with lots of white space that lets your brand shine.\u003c/p\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eShopify Cascade Theme\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAs you grow, you can continue to customize your online store. Shopify can help you improve the design and function of your store if you’re much better with plants than computers.\u003c/p\u003e\n\u003ch3\u003eShopify apps for selling plants online\u003c/h3\u003e\n\u003cp\u003eLayering apps onto your Shopify store increases functionality and allows you to customize your site to your—and your customers’—individual needs. Browse the \u003ca href=\"https://apps.shopify.com/\"\u003eShopify App Store\u003c/a\u003e for apps that plug in to your site and make it easier for you to sell plants online.\u003c/p\u003e\n\u003cp\u003eA few highlights:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/offset\"\u003eOffset\u003c/a\u003e is an app by Shopify that neutralizes your shipping emissions. With each order, you are investing in sustainability initiatives to counteract your impact on the planet.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/route\"\u003eRoute\u003c/a\u003e offers additional protection and tracking for your packages—especially important when shipping live plants.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/smart-tabs\"\u003eSmart Tabs\u003c/a\u003e adds product page tabs so you can nest important care instructions in each product page without crowding the selling features or overwhelming your customers.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eProduct pages for plants\u003c/h3\u003e\n\u003cp\u003eYour \u003ca href=\"/blog/expert-advice-improve-product-pages\"\u003eproduct pages\u003c/a\u003e should include standard information like plant species, description, and size, along with clear product photos. Consider also using this space for education. You’ll want to ensure that your customers are equipped to care for their new plants indefinitely. After-care customer service is important—and we’ll cover that later—but you can minimize the burden on your customer service team (or you, if you’re a team of one) if you provide helpful care instructions upfront.\u003c/p\u003e\n\u003cp\u003eThe product page is a perfect place to include plant education. Use tabs to keep the page uncluttered or link out to the resource elsewhere on your site. \u003ca href=\"https://www.westcoastseeds.com\"\u003eWest Coast Seeds\u003c/a\u003e packs each product page with useful info like hardiness zone, difficulty level, ideal pH for growing conditions, and detailed planting instructions.\u003c/p\u003e\n\u003cp\u003eAs you sort products into collections, you can organize by species, size, or, like Grounded, helpful categories such as “pet friendly” and “beginner friendly.”\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e🌵 Grow your knowledge: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/start-online-store\"\u003eHow To Start an Online Store (Step-by-Step Guide)\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/build-a-website\"\u003eHow To Create a Website in 9 Steps\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/product-page-increase-conversions\"\u003eProduct Page Tune-Up: 9 Ways to Create High-Converting Product Pages\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch3\u003eAlternate sales channels\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com/\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eConsider gaining more exposure for your brand and accessing new audiences by selling plants through \u003ca href=\"https://www.shopify.com/blog/online-selling-sites\"\u003eonline marketplaces\u003c/a\u003e or finding local retail opportunities. Beyond opening your own \u003ca href=\"https://www.shopify.com/retail/brick-and-mortar\"\u003ebrick-and-mortar store\u003c/a\u003e, there are many affordable ways to add in-person selling to your mix:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eOpen a booth at a weekend farmers or arts market.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eRun a \u003ca href=\"https://www.shopify.com/blog/pop-up-shop\"\u003epop-up event.\u003c/a\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePartner with an established retail business to sell plants from their space. They benefit from the decor upgrade and take a commission for each sale.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIf you grow your own plants or work from a dedicated facility, offer limited hours for customers to browse your inventory in person, say through a monthly event. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"8\"\u003eMarketing and social media for plant brands\u003c/h2\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eGrounded/Mignon Hemsley\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eGood news: with the rise in searches for plant content online, there are opportunities to grow your audience with the right mix of search optimization, social media, and content marketing paired with a unique and cohesive brand.\u003c/p\u003e\n\u003ch3\u003eContent and social marketing\u003c/h3\u003e\n\u003cp\u003eIf you’re starting out with a limited budget, grow your social audience and email list organically with consistent posting and incentives for those who sign up. You can add value through social media or a blog by establishing yourself as an expert, sharing free advice about plant care. Invest time in a \u003ca href=\"/blog/what-is-content-marketing\"\u003econtent marketing strategy\u003c/a\u003e and learn how to optimize content to rank. Content that lives on your site can help drive organic traffic that you can convert into sales.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"14\" data-instgrm-permalink=\"https://www.instagram.com/reel/C1k0WUTRDsL/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" class=\"instagram-media\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" href=\"https://www.instagram.com/reel/C1k0WUTRDsL/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg xmlns:xlink=\"https://www.w3.org/1999/xlink\" xmlns=\"https://www.w3.org/2000/svg\" version=\"1.1\" viewbox=\"0 0 60 60\" height=\"50px\" width=\"50px\"\u003e\u003cg fill-rule=\"evenodd\" fill=\"none\" stroke-width=\"1\" stroke=\"none\"\u003e\u003cg fill=\"#000000\" transform=\"translate(-511.000000, -20.000000)\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https://www.instagram.com/reel/C1k0WUTRDsL/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by GROUNDED (@groun.ded)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003eSonja has positioned herself as a subject matter expert on \u003ca href=\"https://www.shopify.com/blog/tiktok-for-business\"\u003eTikTok\u003c/a\u003e and has found that she doesn’t need to lay on a heavy sales pitch. “Make yourself valuable on the platform as a source of information, then do a little sidestep like, ‘Oh, by the way, here’s the link to my website,’” she says. “And they’re going to trust what you’re putting out there because they’re seeing results from the things that you’ve advised them to do.”\u003c/p\u003e\n\u003ch3\u003eGetting press\u003c/h3\u003e\n\u003cp\u003eAs Grounded was gearing up for the big launch in 2020, it struggled to get initial traction on social and with its newsletter. “Danuelle made her dad an Instagram so he could be our hundredth follower,” says Mignon. Then Danuelle wrote a press release and shopped it around to local DC publications. One picked it up and their follower account surged to 8,000, and 700 people signed up for their newsletter.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"/blog/how-to-write-a-press-release\"\u003epress release\u003c/a\u003e caught attention because it highlighted the brand’s subscription program—a feature that was different from other businesses in the area—and tapped into the need for joy in a world entering a long pandemic lockdown.\u003c/p\u003e\n\u003ch3\u003eLoyalty\u003c/h3\u003e\n\u003cp\u003eTake it from me—buying one plant is the gateway to a house full of them. While you absolutely want to attract new customers to your site, don’t forget about your existing customers. These are easier sales to make because they already trust you, you’re top of mind the next time they’re looking for plants, and you have direct access to them via email, mail, and/or social.\u003c/p\u003e\n\u003cp\u003eConsider \u003ca href=\"/blog/loyalty-program\"\u003eloyalty programs\u003c/a\u003e that give your customers even more incentive to come back: points programs, referral rewards, and exclusive discounts or promotions for those already on your subscriber list.\u003c/p\u003e\n\u003cp\u003eGrounded recently ran an experience survey to gain valuable feedback from their loyal customers. The partners use data to drive decisions around marketing and other aspects of the business.\u003c/p\u003e\n\u003cp\u003eSubscription boxes are an easy way to guarantee future purchases and continued engagement with your loyal customers.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e🌵 Grow your knowledge: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/tiktok-marketing\"\u003eTikTok Marketing: Creating a Successful Strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/marketing-strategies\"\u003eHow to Create a Marketing Strategy: 7 Steps\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/how-to-start-a-blog\"\u003eHow To Start a Blog and Grow Your Audience\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/loyalty-program\"\u003eWhat Is a Loyalty Program? 5 Best Examples\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"9\"\u003eShipping and packing plants\u003c/h2\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com/\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e“Imagine that your package is going to be in a rugby match until it gets to its destination,” says Sonja. “You have to do everything you need to do in order to protect it.” Packing your plants for shipment is extremely important to ensure their survival—and customer happiness. “The plant community will tear you apart if your packaging is not up to par,” she says.\u003c/p\u003e\n\u003cp\u003eThere are many factors to consider depending on \u003ca href=\"https://www.shopify.com/shipping\"\u003eshipping location and method\u003c/a\u003e, climate, and hardiness of the plant. Here are a few things to keep in mind as you determine your packing and shipping processes:\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eShipping soil and organic matter\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eThere are laws that govern how soil and organic matter can travel over international borders. For example, Canada allows imports of soil from the US if accompanied by the correct certificate/documentation but will not allow imports from other countries.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eShipping to—or from—areas with extreme climates\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eIf your plants will be subject to below freezing temperatures in transit, consider adding heat packs to the packaging and/or only shipping express methods to ensure plants aren’t exposed to cold for too long.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCutting down on shipping costs\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eSoil can add a lot of weight to a final package. Some plants can be shipped without the soil (bare root), then planted in soil by the customer.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eEnsuring plant survival\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eMinimize messy soil spillage by wrapping a cardboard collar or wood excelsior around the base of plants. This will also provide some stability to the plant. Ensure the plant has adequate water for the trip and wrap the entire plant and pot in bubble wrap or something similar. Nest wrapped plants in a box with plenty of packing material (newsprint paper or biodegradable packing peanuts).\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eChoosing a carrier\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eWork with carriers that deliver seven days a week to avoid weekend interruptions, and consider offering only express methods for locations beyond your local area.\u003c/p\u003e\n\u003cp\u003e“This is kind of embarrassing, but at the beginning, we did not have packaging for the dirt specifically,” says Danuelle. “I remember hearing the dirt sliding around inside of the boxes when USPS came to pick them up. I would pray over each packet like, ‘This is in God’s hands now.’”\u003c/p\u003e\n\u003cp\u003eGrounded’s founders learned from their early mistakes and now secure the soil as well as the pot and plant so customers don’t open a box full of loose dirt. “That can be overwhelming, especially if you’re a new plant parent.”\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e🌵 Grow your knowledge: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/shipping-and-fulfillment\"\u003eHow To Ship Products To Customers\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/competitive-shipping-as-a-small-shop\"\u003eHow To Reduce Shipping Costs: 10 Useful Tips\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"10\"\u003eCustomer care for plant brands\u003c/h2\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eGrounded/Mignon Hemsley\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLike plants that need adequate sun, water, and nutrients to thrive, your customers require care before and especially after their purchases. As we discussed in our content marketing section, customer education is a huge opportunity for plant-selling businesses to gain exposure and establish trust.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003ePeople can sign up for free Zoom office hours. It’s easier for us to assess the issue with the plant through video and help bring it back to health.\u003c/p\u003e\n\u003ccite\u003eMignon Hemsley, Grounded\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eBut beyond marketing benefits, education ensures that your customers are equipped to enjoy their plants for a long time—and even become repeat purchasers.\u003c/p\u003e\n\u003cp\u003eCustomer service tips for plant brands:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eExplicitly communicate your \u003cstrong\u003e\u003ca href=\"/blog/return-policy\"\u003erefund policy\u003c/a\u003e and guarantee\u003c/strong\u003e. Give customers peace of mind in ordering from you by letting them know you stand by your plants arriving safe.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInclude \u003cstrong\u003eclear plant care instructions\u003c/strong\u003e in order confirmation emails, in the shipping box, on packaging, and/or in a reference guide or blog on your site.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePack your \u003ca href=\"/blog/120928069-how-to-create-faq-page\"\u003e\u003cstrong\u003eFAQ page\u003c/strong\u003e\u003c/a\u003e with common plant care concerns and troubleshooting tips.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMake yourself available: be sure customers know when and \u003ca href=\"/blog/contact-us-page\"\u003e\u003cstrong\u003ehow to contact you\u003c/strong\u003e\u003c/a\u003e with plant concerns. As you scale, hire or outsource customer care to knowledgeable people.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e“We have a plant specialist who speaks with our customers whenever they have an issue with their plants,” says Danuelle. Grounded mitigates customer disappointment by investing heavily in education and customer support. “People can sign up for free Zoom office hours,” says Mignon. “It’s easier for us to assess the issue with the plant through video and help bring it back to health”\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e🌵 Grow your knowledge: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/customer-service\"\u003eBenefits of Providing Good Customer Service: The Ultimate Guide to Providing World-Class Support\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/customer-service-skills\"\u003e13 Customer Service Skills You Need to Provide Memorable Customer Support\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eMeet the experts\u003c/h2\u003e\n\u003ch3\u003eDanuelle Doswell and Mignon Hemsley, Founders, \u003ca href=\"https://grounded-plants.com/\"\u003eGrounded\u003c/a\u003e\n\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eGrounded/Mignon Hemsley\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eDanuelle Doswell, a marketer and brand strategist, and Mignon Hemsley, a graphic designer, photographer, and DJ, met and bonded over their lifelong love of food. But it was another part of their similar upbringings that inspired their business called \u003ca href=\"https://feelgrounded.com/\" data-mce-href=\"https://feelgrounded.com/\"\u003eGrounded\u003c/a\u003e. “My mom would always encourage me to keep a garden at the house,” Mignon says. “We would grow strawberries and tomatoes and peppers.” And Danuelle recalls the houses of all of her relatives being filled with plants.\u003c/p\u003e\n\u003cp\u003eWhen Danuelle noticed how many fellow millennials owned plants, the two paired up to serve that audience. Grounded now sells houseplants and accessories from their Washington, DC, headquarters to customers across the country, and offers services like “planterior design” to corporate clients.\u003c/p\u003e\n\u003ch3\u003eSonja Detrinidad, Founder, \u003ca href=\"https://partlysunnyprojects.com/\"\u003ePartly Sunny Projects\u003c/a\u003e\n\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003ePartly Sunny Projects\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSonja Detrinidad started dabbling in plants as a distraction from her stressful career in the mortgage industry. When she discovered her knack for sourcing greenery and inspiring audiences with her straight-shooting plant content, she quit her job and her California-based plant business exploded. The bulk of Sonja’s sales and traffic come from TikTok, a platform she uses to share humorous and helpful plant advice to \u003ca href=\"https://www.tiktok.com/@partlysunnyprojects?lang=en\"\u003emore than 450k followers\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eRead more about how Sonja discovered the formula for succeeding at \u003ca href=\"/blog/tiktok-for-business\"\u003eTikTok for business\u003c/a\u003e.\u003c/p\u003e\n\u003ch2\u003ePropagating success\u003c/h2\u003e\n\u003cp\u003eFor those looking for a more hands-on business to nurture, selling plants is a rewarding one. Studies show that plants reduce stress and increase productivity, counteracting the hectic pace of being a new business owner.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Pete Ryan\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eSelling plants online FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs selling plants a good business idea?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAlthough selling plants requires more specialized knowledge (plant care), and has specific needs for space and shipping, it is a great business idea. Interest in plants has trended up.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the best plants to sell online?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWith the right care in packing and shipping, many varieties of plants can be sold online. If you’re new to selling plants, try succulents. Many varieties are hardy and compact, making them easy to package, and most don’t require much water to survive the trip. Succulents come in many varieties, are common houseplants (therefore easy to source), and most are uncomplicated to care for.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs it legal to sell plants online?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, it is legal to sell plants online in most places. That said, there are laws that vary from country to country regarding the import and export of soils and organic matter. Look into the regulations where you sell and in all of the territories that you plan to sell.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo I need a license to sell plants online?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThis may vary from country to country or even state to state, but in some places you may be required to obtain a business license or a specialized permit for selling plants. California, for example, requires different permits for selling “nursery stock” and selling seeds.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat plants can be sold from home?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf you live in a home that has the ideal conditions for caring for a large inventory of plants, you can pretty much sell any plant from home. Consider space, water, and sunlight needs as well as each plant type’s vulnerability (i.e., will it survive shipping?).\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you make money from selling plants online?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can absolutely make money selling plants online. This guide has everything you need to get started building a profitable business. Remember that many businesses take a while to earn a profit, often investing back into the business to buy inventory or run paid ads. Temper your expectations at the start and keep a close eye on your finances. You may need to adjust your pricing strategy or rein in expenses—this is all part of growing a new business.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"In recent years, online plant businesses have sprung up from garages and garden sheds to answer a demand that doesn’t show signs of slowing. Your green thumb could be worth more than you think. If you’ve ever thought of selling plants online, now is the time.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_Plants_Final.jpg?v=1637682452\" alt=\"Illustration of a shop owner inside her plant shop framed by a curser to show a merchant selling plants online while owning a plant store\"\u003eIn recent years, online plant businesses have sprung up from garages and garden sheds to answer a demand that doesn’t show signs of slowing. Your green thumb could be worth more than you think. If you’ve ever thought of selling plants online, now is the time.\u003c/p\u003e","seo":{"__typename":"SEO","title":"The Ultimate Guide To Selling Plants Online ","description":"Your green thumb could be worth more than you think. If you’ve ever thought of selling plants online, now is the time."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/sell-plants-online\",\"en-GB\":\"https://www.shopify.com/uk/blog/sell-plants-online\",\"en-AU\":\"https://www.shopify.com/au/blog/sell-plants-online\",\"en-ID\":\"https://www.shopify.com/id/blog/sell-plants-online\",\"en-NZ\":\"https://www.shopify.com/nz/blog/sell-plants-online\",\"en-ZA\":\"https://www.shopify.com/za/blog/sell-plants-online\",\"en-NG\":\"https://www.shopify.com/ng/blog/sell-plants-online\",\"en-PH\":\"https://www.shopify.com/ph/blog/sell-plants-online\",\"en-SG\":\"https://www.shopify.com/sg/blog/sell-plants-online\",\"en-HK\":\"https://www.shopify.com/hk/blog/sell-plants-online\",\"en-IE\":\"https://www.shopify.com/ie/blog/sell-plants-online\",\"en-MY\":\"https://www.shopify.com/my/blog/sell-plants-online\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/sell-plants-online\",\"de\":\"https://www.shopify.com/de/blog/pflanzen-verkaufen\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"How Does Alibaba Work? A Guide to Safe Product Sourcing and Dropshipping\",\"url\":\"blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\"},{\"title\":\"How to Start a Clothing Business, from T-Shirts to High Fashion\",\"url\":\"blog/clothing-business\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"How to Self-publish Your Own Book in 8 Steps\",\"url\":\"blog/self-publish-a-book\"},{\"title\":\"Top 12 Achievable Business Ideas for Kids\",\"url\":\"blog/business-ideas-for-kids\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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Here’s How To Sell Vintage Clothing","publishedAt":"2024-09-26T10:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/How-to-sell-vintage-clothing_ed08e5e9-b0ea-4226-af7f-1277261f5576.jpg?v=1729524339","altText":"Illustration of two mannequins wearing vintage clothing taking a shopping cart for a ride","width":1848,"height":970},"tags":["Find an Idea"],"contentHtml":"\u003cp\u003eIf you live for the thrill of scoring a 1970s-era dress at your local thrift store for next to nothing, selling vintage clothing online might be right for you. Having an eye for sourcing and curating vintage is a skill—and it could have benefits beyond your unique wardrobe. \u003c/p\u003e\n\u003cp\u003eVintage shoppers rely on store owners to do the tedious sifting, curating a painless browsing experience of only the best items, in the best condition. And, with rapidly shifting consumer consciousness about where clothes come from, selling vintage clothing is a \u003ca href=\"/blog/sustainable-businesses\"\u003esustainable business\u003c/a\u003e opportunity with a growing market. \u003c/p\u003e\n\u003cp\u003eThis guide will walk you through each step to building your own brand, and teach you how to sell vintage clothing online—and everywhere else. You’ll learn where to source products, photography tips, pricing strategies, and more, with industry advice from successful vintage sellers.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eThe vintage clothing market\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eVintage vs. antique vs. retro\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to sell vintage clothing online in 11 steps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eBuild a future with looks from the past\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eSelling vintage clothing FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eThe vintage clothing market\u003c/h2\u003e\n\u003cp\u003eIn the US, the secondhand market is \u003ca href=\"https://www.thredup.com/resale/\"\u003eprojected\u003c/a\u003e to more than double by 2027, reaching $350 billion. The demand has contributed to the success of brands like ThredUp and the growing number of vintage clothing sellers popping up on \u003ca href=\"/blog/sell-on-etsy\"\u003eEtsy\u003c/a\u003e and \u003ca href=\"/blog/sell-on-ebay\"\u003eeBay\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eWhile there is a lot of competition, there’s no reason you can’t create a unique vintage brand to define your particular taste, away from the crowded marketplaces. But before you get started selling vintage clothing, be sure you understand the terminology.\u003c/p\u003e\n\u003ch2 id=\"16\"\u003eVintage vs. antique vs. retro\u003c/h2\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eClothing more than 100 years old is considered antique, not vintage. Retro clothing refers to anything produced in vintage style in the past 20 years. \u003cem\u003ePexels\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThere are a few terms you need to understand as you consider starting a business selling vintage clothing online. \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eVintage clothing.\u003c/strong\u003e Vintage clothing is widely described as anything produced between 20 and 100 years ago. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eAntique clothing.\u003c/strong\u003e Clothing can be considered antique if it’s more than 100 years old. These pieces are more rare and often found in museums or personal collections. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eRetro (or repro) clothing.\u003c/strong\u003e Any item produced today or within the past 20 years in a vintage style cannot be considered vintage. Typically, these items would be referred to as retro or repro (short for reproduction).\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"2\"\u003eHow to sell vintage clothing online in 11 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eFind your angle\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eBuild your vintage clothing brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eFund your business idea\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eSource vintage clothes to sell\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eManage vintage clothing inventory\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003ePhotograph your vintage products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eDevelop a pricing strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eSet up your online store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eSell vintage clothing on other channels\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eMarket your vintage clothing business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eSet up a shipping and returns strategy\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eIn this guide, you’ll learn how to sell vintage clothes with help from founders of four successful vintage clothing businesses. Through their stories, glean best practices for sourcing vintage items and setting up your own business.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e1. Find your angle\u003c/h3\u003e\n\u003cp\u003eEvery successful business starts in the same place: with a great \u003ca href=\"/blog/low-investment-business-ideas\"\u003esmall business idea\u003c/a\u003e. While you may just elect to pick and sell what you like, consider \u003ca href=\"/guides/what-to-sell/choosing-product-niche\"\u003echoosing a niche\u003c/a\u003e within the vintage clothing world to help your business stand apart. \u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003cem\u003eOMNIA\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYou may choose to sell vintage clothing within one of the following niches:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eA decade or decades, say the 1920s or the 1980s \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eA specific purpose or occasion, like evening wear or athletic wear\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHigh-end vintage designer clothing\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eA niche item, like vintage band tees\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eReworked or reclaimed styles (adapting vintage clothing into new pieces) \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eNew retro clothing in a vintage style (read our guide on \u003ca href=\"/blog/206934729-how-to-start-a-clothing-line\"\u003estarting a clothing line\u003c/a\u003e)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTrending styles, like ’90s revival\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eDayna Atkinson, founder of \u003ca href=\"https://fyrevintage.com/\"\u003eFYRE VINTAGE\u003c/a\u003e, found her groove in reimagining vintage pieces by cutting them apart and stitching them back together in new ways. “I have a good mix of regular vintage and reworked vintage, which makes my shop unique,” she says.\u003c/p\u003e\n\u003cp\u003eOnce you’ve landed on a niche, run it through a series of tests before you commit: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eWhat’s your style?\u003c/strong\u003e You’ll naturally find sourcing vintage clothing easier when you play up your own aesthetic. You’re already familiar with the brands, and your eye will naturally spot good finds among crowded thrift racks.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eIs your niche too limited?\u003c/strong\u003e If you choose a slice of vintage that’s too specific, you may have difficulty sourcing enough inventory. Be sure you can establish reliable sources for your niche.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eIs it too saturated?\u003c/strong\u003e Are there already too many shops that sell vintage clothing in the same niche? If so, how can you differentiate your offering?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eShould you follow a trend or start a new one?\u003c/strong\u003e What’s happening on the runways any given season, as well as influencer trends, can help dictate your direction. Vintage clothing sells better if it translates to a modern style or lifestyle.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"6\"\u003e2. Build your vintage clothing brand\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eFYRE VINTAGE’s brand is based on reimagined vintage clothing including cropped cardigans, like this one pictured on owner Dayna Atkinson. \u003cem\u003eFYRE\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/how-to-build-a-brand\"\u003eBuilding a solid brand\u003c/a\u003e for your vintage business will help you find a relevant audience, create a guide for future hires as you expand, and keep your focus consistent.\u003c/p\u003e\n\u003cp\u003eIt’s important that you define your vintage clothing brand at this early stage. Answering a few questions will help you tell your \u003ca href=\"/blog/brand-storytelling\"\u003ebrand story\u003c/a\u003e, carve out your visual aesthetic (or \u003ca href=\"/blog/how-to-diy-a-visual-brand\"\u003ebrand identity\u003c/a\u003e), capture your mission, and more clearly envision your ideal customer. \u003c/p\u003e\n\u003cp\u003eYou will continue to reference your \u003ca href=\"/blog/brand-guidelines\"\u003ebrand guidelines\u003c/a\u003e as you design your site and curate your collection. And, as you scale and hire staff, these guidelines will also help keep your messaging consistent. \u003c/p\u003e\n\u003ch3 id=\"7\"\u003e3. Fund your business idea\u003c/h3\u003e\n\u003cp\u003eToday’s tools and technology mean you can launch your vintage \u003ca href=\"/blog/home-business\"\u003ebusiness from your home\u003c/a\u003e with very little initial investment. \u003c/p\u003e\n\u003cp\u003eThis is, however, a business model that requires you to buy \u003ca href=\"/retail/inventory-management\"\u003einventory\u003c/a\u003e upfront—unless you opt for a \u003ca href=\"/blog/what-is-consignment\"\u003econsignment\u003c/a\u003e model (paying for the items after they are sold). You can also \u003ca href=\"/blog/what-is-bootstrapping\"\u003ebootstrap\u003c/a\u003e and sell vintage clothing piece by piece on an \u003ca href=\"/blog/online-selling-sites\"\u003eonline marketplace\u003c/a\u003e, using sales to buy more inventory.\u003c/p\u003e\n\u003cp\u003eAs you scale, consider how long your living space will be able to handle your storage needs, and plan ahead for when you may need to upgrade to a dedicated office or warehouse space.\u003c/p\u003e\n\u003cp\u003eSeán Domican and Oisín Manning started \u003ca href=\"https://www.instagram.com/durt.co/?hl=en\"\u003eDurt Co. Vintage\u003c/a\u003e with personal savings and bootstrapped as they grew. They are careful to closely manage \u003ca href=\"/blog/cash-flow\"\u003ecash flow\u003c/a\u003e. Due to the nature of the business, having cash on hand is essential for buying one-of-a-kind stock as it becomes available. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e💰Other funding sources for your vintage business include: \u003ca href=\"/blog/how-to-get-a-small-business-loan\"\u003eSmall business loans\u003c/a\u003e, \u003ca href=\"/blog/dah-makan-vc-and-angel-funding\"\u003eVC and angel funding\u003c/a\u003e, \u003ca href=\"/blog/crowdfunding\"\u003ecrowdfunding\u003c/a\u003e, and \u003ca href=\"/encyclopedia/bootstrapping\"\u003ebootstrapping\u003c/a\u003e. Once your Shopify store is up and running, you may also qualify for \u003ca href=\"/capital\"\u003eShopify’s financial products\u003c/a\u003e.\u003c/div\u003e\n\u003ch3 id=\"8\"\u003e4. Source vintage clothes to sell\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eCOAL N TERRY sources vintage clothing items within a specific niche. \u003cem\u003eCOAL N TERRY\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThere are a few ways to source inventory when you are looking to sell vintage clothing. These include thrift stores, auctions, and wholesalers. Let’s explore the number of ways to buy vintage clothing items.\u003c/p\u003e\n\u003ch4\u003eVintage thrifting\u003c/h4\u003e\n\u003cp\u003eWhen you’re starting out in the world of selling vintage clothes, local thrift shops can be excellent sources of vintage finds. If you have the patience and eye for scouring racks and don’t need a ton of inventory, start there. There are a few best practices for finding vintage clothes to sell online. \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGo often and on the right days. \u003c/strong\u003eMany stores get shipments on specific days. Ask the store staff for that information and plan your visits around those days.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHave a plan.\u003c/strong\u003e Save time and money by clearly defining the items you’re looking for before you start. If you have help, create a clear style guide with helpful identifiers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarefully inspect items before purchasing. \u003c/strong\u003eThrift stores often don’t have the same quality standards as curated vintage stores, and items may have stains or other damage. “Take the time at the end of your shopping trip to analyze everything in your cart for any imperfections,” says Dayna.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKnow your stuff. \u003c/strong\u003eStudy old fashion magazines to look for telltale signs from specific eras, such as tags, zipper placements, and cuts.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eKeep large bags and cash on hand. \u003c/strong\u003eYou never know when you might stumble upon a vintage clothing sale.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e“Always carry extra IKEA bags in your car and have cash,” says OMNIA founder Naomi Bergknoff. \u003cem\u003eOMNIA\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.omnia.shop/\"\u003eOMNIA\u003c/a\u003e founder Naomi Bergknoff still hits thrift stores whenever she travels, and her clothing is picked from a number of sources, including collectors and her customers. Regardless of the source, she says she’s always selective: “I’m always thinking about what I’m attracted to and what I know my customers will like to see.”\u003c/p\u003e\n\u003ch4\u003eOther sources for finding vintage clothing\u003c/h4\u003e\n\u003cp\u003eDon’t stop at thrift shopping. There are many places to find treasures if you’re willing to dig. Here are a few options to consider:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eAuctions.\u003c/strong\u003e Sign up to receive notifications for auctions in your area. Some of these take place in person, but there are several online auction sites, like eBay and MaxSold.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eEstate sales.\u003c/strong\u003e These can be a goldmine for a lot of vintage clothes in one place. Stay on top of upcoming sales by getting on the email list of local estate sale management companies. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eOnline marketplaces and classifieds.\u003c/strong\u003e Sites like Craigslist might turn up some treasures, as well as listings for garage sales, moving sales, or estate sales. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePickers.\u003c/strong\u003e Once you’ve built up your business, consider outsourcing by hiring a picker. This could be a person who simply makes the rounds to thrift shops on a regular basis.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eWholesalers.\u003c/strong\u003e Sign up as a trade customer with wholesalers to gain access to vintage in bulk and at wholesale pricing.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eConsignment programs.\u003c/strong\u003e Set up a program to buy or consign vintage items from your customers or site visitors. Consignment is a low-risk arrangement that involves paying the owner only if you sell the item.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eFlea markets. \u003c/strong\u003eShowing up early means first dibs, but you’ll get the best deals at the end of the day and the end of flea market season, when dealers are looking to unload stock.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCollectors.\u003c/strong\u003e Private collectors may be interested in working with you to unload some of their stock. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eWorking with wholesalers\u003c/h4\u003e\n\u003cp\u003eVintage clothing wholesalers generally get their stock by picking from thrift store cast offs that end up in overseas rag houses. Pickers then cull any items that can be sold to vintage shops through wholesalers. \u003c/p\u003e\n\u003cp\u003eIn Ireland where Seán says vintage hasn’t quite caught on the way it has in other parts of the world, the options were slim for Durt. Finding a wholesaler gave them access to bulk vintage clothing—and they can review the stock virtually. “Someone has a tripod with a camera and they just go through clothes and pick for you,” Seán says.\u003c/p\u003e\n\u003cp\u003eThe team behind \u003ca href=\"https://shopcoalnterry.com/en-ca\"\u003eCOAL N TERRY\u003c/a\u003e also built \u003ca href=\"/blog/business-model\"\u003ewholesale relationships\u003c/a\u003e to free up their time and expand the business. “They already know what kinds of things we are looking for,” co-founder Azeezat Owokoniran-Jimoh says. “Sometimes we get high-fashion brands.” \u003c/p\u003e\n\u003ch3 id=\"9\"\u003e5. Manage vintage clothing inventory\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003cem\u003eOMNIA\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWithout a plan, vintage inventory can start to feel like a disorganized thrift store. Unlike stores with limited product listings (and multiple units within each), vintage clothes are usually one of a kind. Once you start scaling selling vintage clothes, a messy system can be detrimental to efficiency.\u003c/p\u003e\n\u003cp\u003eDevelop a system to help sort, store, and identify items to simplify \u003ca href=\"/blog/shipping-and-fulfillment\"\u003eshipping and fulfillment\u003c/a\u003e. Processing incoming vintage clothing in batches, Durt stores items using a numerical system—each new piece is tagged, numbered, and placed on racks in order. “Now we know where it is if someone orders it,” says Seán. \u003c/p\u003e\n\u003ch4\u003eVintage inventory tips\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eConsider air quality.\u003c/strong\u003e Store vintage items in temperature- and humidity-controlled environments (not musty basements), protected from moths and other fabric pests. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUse garment bags.\u003c/strong\u003e These can help keep dust from settling on items and protect them during handling, but avoid plastic—it can trap moisture.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUse padded hangers only.\u003c/strong\u003e Wire hangers can cause unwanted rips, creases, or even stains if they rust. Some wood hangers can also cause damage, depending on the finish.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eAvoid sun.\u003c/strong\u003e Keep vintage clothes out of natural light—sun can fade colors.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUse the right storage.\u003c/strong\u003e Use plastic bins (never cardboard boxes) for accessories and open racks for clothing so that everything is visible and accessible. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eProtect clothing.\u003c/strong\u003e Be mindful of sequins or embellishments that can catch on the delicate fabrics of other garments.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eStay organized. \u003c/strong\u003eCOAL N TERRY sorts its racks by type—pants, tops, denim—and then by color, so any of its staff can easily locate items. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eCleaning and repairing vintage clothing\u003c/h4\u003e\nEven though you’re selling vintage clothing—essentially a used product—customers will expect that your items arrive clean and in the condition described. If there are permanent stains, rips, or other damage, they may still have value and be desired by a customer. But be sure to clearly describe and photograph the damaged areas to avoid surprises—and \u003ca href=\"/blog/return-policy\"\u003ereturns\u003c/a\u003e.\n\u003ch4\u003eTips for cleaning and repairing vintage clothing\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCheck the label, and follow care instructions. \u003c/strong\u003eIf labels are missing, assess the item’s fabric composition, soil level, and condition, and research the best method for cleaning. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUse a steamer.\u003c/strong\u003e If the item is relatively clean, a clothes steamer can remove odors and wrinkles, and is preferable to ironing.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eHand wash. \u003c/strong\u003eUse this method for delicate pieces and remove stains \u003ca href=\"http://www.si.edu/mci/english/learn_more/taking_care/stains.html\"\u003ethe Smithsonian way\u003c/a\u003e.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eFind a reliable dry cleaner.\u003c/strong\u003e Look for a cleaner that has experience with vintage textiles or specializes in delicate fabrics. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eFind a reputable tailor.\u003c/strong\u003e You can also learn basic sewing techniques to repair simple damage like missing buttons or fallen hems. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eSeparate your colors.\u003c/strong\u003e Durt discovered this the hard way when a red item turned an entire load of clothes pink.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eConsider upcycling.\u003c/strong\u003e This is a great way to use pieces of vintage clothing that are too damaged or soiled to sell as is. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e6. Photograph your vintage products\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eProduct photography\u003c/a\u003e in a vintage business is an ongoing task. Unlike other clothing stores that may schedule shoots once per season or as new collections are released, vintage merchants have a steady intake of inventory, all of which needs to be individually shot. \u003c/p\u003e\n\u003ch4\u003eBuilding an in-house photo studio\u003c/h4\u003e\n\u003cp\u003eCOAL N TERRY’s owners do all of their \u003ca href=\"/blog/55892613-7-steps-to-beautiful-diy-apparel-product-photography\"\u003eclothing photography\u003c/a\u003e in-house with a basic fixed studio setup, including a DSLR, tripod, simple lighting kit, and white seamless background. The setup is permanent, which means that the photography looks consistent on collection pages, even though the items may have been shot weeks apart. \u003c/p\u003e\n\u003ch4\u003eShooting in tiny spaces\u003c/h4\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eDurt’s photography setup. \u003cem\u003eDurt\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you’re planning to sell vintage clothing from home or in a small space like an apartment, a permanent studio setup may be unrealistic. In this case be sure to keep your equipment stored in one place for easy setup and tear down.\u003c/p\u003e\n\u003cp\u003eTake note of tripod placement, camera settings, and lighting conditions so you can recreate the look each time you shoot. And, shoot in batches (say, weekly or biweekly) rather than item by item. \u003c/p\u003e\n\u003ch4\u003eOutsourcing photography\u003c/h4\u003e\n\u003cp\u003eYou may decide that your photo skills aren’t up to scratch and you’d rather work with an existing studio. Do some upfront prep to maximize your studio time. “I plan out the outfits a day or two before the shoot and put them on the rack in the order I want to shoot them in,” says Dayna.\u003c/p\u003e\n\u003ch4\u003eDIY vintage clothing photography guidelines\u003c/h4\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eA variety of shots that capture the piece styled on a model, or even in motion, can help your customers visualize how to wear the garment or how the fabric might flow. \u003cem\u003eOMNIA\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFollow these guideline to help you get the most out of your photo shoots:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eReplicate the in-store experience.\u003c/strong\u003e When you sell vintage clothing, it’s important that you recreate the \u003ca href=\"/blog/personalized-shopping-experiences\"\u003epersonalized shopping experience\u003c/a\u003e of an in-store purchase, as customers will not be able to touch, feel, or try on your clothing. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCapture every angle.\u003c/strong\u003e Shoot a variety of images: the full garment on a \u003ca href=\"/blog/118459717-models-vs-mannequins-which-should-you-use-for-your-store\"\u003emodel or mannequin\u003c/a\u003e, zoomed-in details like stitching or buttons, a close-up of the original label, and any noted flaws or damage.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eSupply inspo.\u003c/strong\u003e Inject fun and inspiration into basic product shoots. If possible, show the items on a model (even if that’s just you and a camera timer) and with accessories to show how each item can be styled.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eShoot in batches.\u003c/strong\u003e “Dividing the stock into weekly collections makes it easier to manage as a batch process,” Naomi says. She does weekly “drops” on her site after measuring, prepping, and shooting a batch of vintage clothes at once. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eWork with the resources you have.\u003c/strong\u003e When Naomi can’t shoot on models, she finds other ways to be creative, like styling vintage clothing on a dress form. “If styled with care, it can look really great,” she says. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eForget about expensive equipment. \u003c/strong\u003e“We noticed that our customers tend to respond better to pictures taken with our phones as opposed to photos from professional shoots,” says Azeezat. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eDon’t skimp on lighting.\u003c/strong\u003e “I like using natural light, but that can be fickle,” says Naomi. Basic lighting kits and off-camera flashes can be relatively inexpensive and are a key component of your photography toolkit.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e7. Develop a pricing strategy \u003c/h3\u003e\n\u003cp\u003eWhen you sell vintage clothes, follow the same basic rules for \u003ca href=\"/blog/6532021-6-tips-to-develop-an-ecommerce-pricing-strategy\"\u003epricing products for ecommerce\u003c/a\u003e—be sure to factor in the cost of the item and other overhead and expenses. But forget standard \u003ca href=\"/tools/profit-margin-calculator\"\u003epricing formulas\u003c/a\u003e (multiplying wholesale cost by X), because you also need to factor in vintage clothing value. \u003c/p\u003e\n\u003cp\u003eEach piece will need to be considered independently, but you may want to stick within a specific range, depending on your ideal customer. “I make an effort to keep my pricing consistent so my customers know what to expect,” says Dayna.\u003c/p\u003e\n\u003cp\u003ePrice vintage clothes according to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eRarity\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAge\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWearability\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDemand\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCondition\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTrend (is the style of the garment currently in fashion)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLabel (is it a luxury brand or fast fashion) \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe best way to determine selling price is to search for similar vintage items on vintage marketplaces like eBay or Etsy. Are there a ton of the same? Your selling price decreases. Is your item in better condition than others like it? Your selling price increases. \u003c/p\u003e\n\u003cp\u003eFor very old, rare, or couture items, consider an appraisal service or consult experts in the vintage community. “It’s rare that we have a piece that requires appraisal,” says Naomi. “But once in a while I’ll ask fellow vintage dealers for their expertise.” You don’t want to miss a rare gem and sell vintage clothes far below their value.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡Tip: \u003c/strong\u003eCheck Google trends and \u003ca href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\"\u003ekeyword search\u003c/a\u003e volume to see if there is actually demand for the item. Your piece may be rare, but if there’s not much demand, that could affect your pricing.\u003c/p\u003e\n\"\n\u003cdiv class=\"\" marketing-block--padded=\"\" marketing-block--light=\"\" marketing-block=\"\"\u003e\n\u003cp class=\"\" heading--4=\"\"\u003eChoose the right price\u003c/p\u003e\n\u003cp\u003eDetermine your markups and profit margin to set the perfect price and increase your bottom line with our product pricing calculator.\u003c/p\u003e\n\u003ca _blank=\"\" target=\"\" marketing-button--small=\"\" marketing-button=\"\" https:=\"\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\"\n\u003ch3 id=\"12\"\u003e8. Set up your online store\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003cem\u003eOMNIA\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYou’re now ready to set up a basic website on a platform like Shopify to start selling vintage clothes online. Most ecommerce platforms have a free trial so you can play around before committing. Let’s dig into some of the steps to \u003ca href=\"/blog/build-a-website\"\u003ebuilding your website\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eStore design\u003c/h4\u003e\n\u003cp\u003eWhen setting up your first Shopify store, you can easily customize the design with your own branding without needing to code. There are several standard \u003ca href=\"/blog/shopify-themes\"\u003eShopify themes\u003c/a\u003e to choose from—some free and some paid—that you can tweak with colors, fonts, and custom navigation.\u003c/p\u003e\n\u003cp\u003eAs you grow, you may choose to customize your site even more. If you need help with code or design, consider hiring a \u003ca href=\"https://experts.shopify.com/\"\u003eShopify Expert\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eCritical ecommerce pages\u003c/h4\u003e\n\u003cp\u003eDon’t forget to invest in your \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eAbout page\u003c/a\u003e. This is the place where your \u003ca href=\"/blog/brand-storytelling\"\u003ebrand story\u003c/a\u003e lives; it tells your customers what you’re about (decades you focus on, your inspiration, etc.), and it could share information about your mission, your sustainability statement, and links to your FAQ and \u003ca href=\"/blog/contact-us-page\"\u003eContact\u003c/a\u003e pages. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/120928069-how-to-create-faq-page\"\u003eYour FAQ page\u003c/a\u003e should clearly indicate that vintage items are used/worn and one of a kind. This is a great place to educate your customers on sizing, garment care, and your condition ratings. You may also use this page as a one-stop shop for shipping and customer service information, such as postal rates per country and your return policy.\u003c/p\u003e\n\u003ch4\u003eProduct pages and collections\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/blog/product-page\"\u003eProduct page copy\u003c/a\u003e is incredibly important for setting customer expectations when you sell vintage clothing. It also can \u003ca href=\"/blog/seo-checklist-online-store\"\u003eimprove SEO\u003c/a\u003e (search engine optimization), and \u003ca href=\"/blog/return-policy\"\u003eminimize returns\u003c/a\u003e. Vintage clothes require more specific information than new clothing, like measurements, history, and condition. “Every item and body is unique, so finding ways to effectively communicate what a garment is through a website is key,” says Naomi. \u003c/p\u003e\n\u003cp\u003eCollection pages will help organize your online store and keep it from looking like a rummage sale. Consider organizing vintage clothing inventory into collections by era, color, occasion, item type, or season. “We do specialty collections around seasons, holidays, and various themes,” says Naomi. This exercise will also help with SEO and navigation.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eYour product page should contain as much information about each item as possible, including measurements and condition, as well as a mix of full body and detailed photos. \u003cem\u003eOMNIA\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch5\u003eProduct page tips for vintage clothing sellers\u003c/h5\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eIf the label is missing, search for similar items online to learn more information about the garment. In some cases, it will be an educated guess—do your best. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDevelop a consistent system for sizing. Include waist, hip, sleeve, and chest measurements in both inches and centimeters.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDefine a list of terms to describe the condition of vintage items, and use terminology consistently throughout the site. Create a condition chart or glossary like \u003ca href=\"https://www.savvyrow.co.uk/pages/condition-guide\"\u003ethis one\u003c/a\u003e, and link to it from product pages.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIf known, add fabric composition and care instructions to the description. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTell a story. If the item has a known history, share it on the product page. Maybe you sourced it from the estate sale of someone famous, or it’s similar to something worn on a bygone red carpet. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eGetting ready to launch\u003c/h4\u003e\n\u003cp\u003eWhen you launch, be sure your website is ready to receive traffic. Seán and Oisín generated hype around their business by building social audiences prior to launch, and they weren’t ready for the impact. “After one of our TikTok videos took off, a stream of people were visiting the unfinished site,” says Seán. \u003c/p\u003e\n\u003ch3 id=\"13\"\u003e9. Sell vintage clothing on other channels\u003c/h3\u003e\n\u003cp\u003e“Something that helped me over the years was diversifying where I sold,” says Naomi. “Mixing online with in-person events and vintage markets was a great way to bridge the gap with local customers, move product, and make new connections.”\u003c/p\u003e\n\u003ch4\u003eOnline marketplaces and social selling channels\u003c/h4\u003e\n\u003cp\u003eThere are multiple \u003ca href=\"/blog/online-selling-sites\"\u003eonline selling sites\u003c/a\u003e for vintage clothing brands, and the good news is that you don’t have to pick just one. Having your own dedicated website gives you full control over design, is helpful for reaching customers through organic search, and acts as a hub for your brand. \u003c/p\u003e\n\u003cp\u003eWith Shopify, you can integrate with marketplaces like \u003ca href=\"https://apps.shopify.com/search?q=etsy\"\u003eEtsy\u003c/a\u003e that have audiences seeking vintage items. \u003ca href=\"/blog/206072649-shopify-apps-for-fashion\"\u003eApps for clothing stores\u003c/a\u003e help sync your inventory across multiple sales channels. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eReach customers everywhere they are with Shopify\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\u003c/p\u003e\n\u003ca href=\"/channels?itcat=coreblog\u0026amp;itterm=shopify-sales-channels-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eExplore Shopify’s sales channels\u003c/a\u003e\n\u003c/div\u003e\n\u003ch4\u003eSelling locally and in-person\u003c/h4\u003e\n\u003cp\u003eDurt opted to sell only to customers in Ireland, where the founders say competition for vintage is low. If you don’t have a dedicated retail space, look for other opportunities to sell in person, like a local clothing and vintage market or a pop-up booth at festivals.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e10. Market your vintage clothing business\u003c/h3\u003e\n\u003cp\u003eThere are several ways to get the word out and attract customers to your store—some paid, some organic. \u003c/p\u003e\n\u003ch4\u003eSocial marketing for vintage businesses\u003c/h4\u003e\n\u003cp\u003eThe beauty of one-of-a-kind is the availability of content. With new items arriving constantly, COAL N TERRY uses \u003ca href=\"/blog/instagram-marketing\"\u003eInstagram\u003c/a\u003e to quickly get iPhone snaps in front of its loyal customers right away.\u003c/p\u003e\n\u003cp\u003eAzeezat and Dare grew their business on \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media\u003c/a\u003e without spending money on any formal advertising. They rely on shoutouts from celeb or influencer partners, and user-generated content in the form of customer photos. “We actively ask customers to share their photos,” says Azeezat. Durt sends vintage clothing to \u003ca href=\"/blog/influencer-marketing\"\u003einfluencers\u003c/a\u003e in Ireland. “We never really ask people to post,” says Seán. “But 90% of the time they post anyway.”\u003c/p\u003e\n\u003cp\u003eDayna similarly has had success with Instagram, using the platform to announce product drops.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/reel/CpFzOYkJgsg/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/reel/CpFzOYkJgsg/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/CpFzOYkJgsg/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\"\u003eA post shared by FYRE VINTAGE (@fyrevintage)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003eDepending on your audience and personality, you may have success marketing your products on video-based platforms like \u003ca href=\"https://www.shopify.com/ca/blog/tiktok-marketing\"\u003eTikTok\u003c/a\u003e or \u003ca href=\"https://www.shopify.com/ca/blog/youtube-marketing\"\u003eYouTube\u003c/a\u003e. Try showcasing new products or taking fans behind the scenes.\u003c/p\u003e\n\u003ch4\u003eEmail marketing\u003c/h4\u003e\n\u003cp\u003e“The weekly newsletter is successful in driving traffic to our new arrivals,” says Naomi, who uses email marketing as a way to communicate when new batches have dropped. \u003ca href=\"https://www.shopify.com/ca/blog/email-marketing\"\u003eEmail marketing\u003c/a\u003e is a great tactic for rewarding repeat customers, giving them advance access to new vintage clothing items or other loyalty rewards. \u003c/p\u003e\n\u003ch4\u003eOrganic search and content marketing\u003c/h4\u003e\n\u003cp\u003eWhen building your site, invest time in \u003ca href=\"/blog/organic-marketing\"\u003eorganic marketing strategies\u003c/a\u003e. Understanding \u003ca href=\"/blog/seo-marketing\"\u003eSEO\u003c/a\u003e and how to use it to send organic traffic to your site is a great way to grow your business when you’re on a budget. That means considering the keywords and search terms your customer might be using to find you.\u003c/p\u003e\n\u003cp\u003eYou can also drive traffic through your site with content marketing. Use \u003ca href=\"/blog/how-to-start-a-blog\"\u003eblogs\u003c/a\u003e or short video and create content that answers questions, weighs in on a relevant topic, or cashes in on a popular meme. Relevant, consistent, and timely content can help you build an audience and gather email leads.\u003c/p\u003e\n\u003ch4\u003eLoyalty and repeat customers\u003c/h4\u003e\n\u003cp\u003eYou’re in a great position as a vintage clothing reseller to have a revolving door of new and unique items constantly hitting the site. Investing in your existing customers is key because there will always be something new to help bring them back. Consider setting up customer accounts, \u003ca href=\"/blog/loyalty-program\"\u003ereward programs\u003c/a\u003e, and \u003ca href=\"/blog/discounts-and-coupons\"\u003ediscounts\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eLittle extras tucked in your unboxing experience can \u003ca href=\"/blog/customer-delight\"\u003einspire delight\u003c/a\u003e in your customers and get them sharing their experiences with friends and online.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e11. Set up a shipping and returns strategy\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003cem\u003eOMNIA\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSetting up a shipping strategy means deciding where you’ll ship, the carriers you’ll work with, the rates and options you’ll offer to customers, and how you’ll handle \u003ca href=\"/enterprise/ecommerce-returns\"\u003ereturns\u003c/a\u003e for your vintage clothing business. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/sustainable-business-practices\"\u003eSustainability\u003c/a\u003e is something more and more consumers are considering as they shop. If you’re attracting customers based on the sustainable nature of vintage, you can take it a step further by using \u003ca href=\"/blog/sustainable-packaging-and-shipping-solutions\"\u003esustainable packaging\u003c/a\u003e for your shipping.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eSell internationally in minutes with Shopify Markets\u003c/p\u003e\n\u003cp\u003eShopify Markets helps you sell to multiple countries and scale your business internationally—all from a single Shopify store. Manage store localization, shipping, duties, and compliance all in one place.\u003c/p\u003e\n\u003ca href=\"/markets?itcat=coreblog\u0026amp;itterm=shopify-markets-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify Markets\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eBuild a future with looks from the past\u003c/h2\u003e\n\u003cp\u003eNow that you’re armed with everything there is to know about selling vintage clothes online, is it still the right business for you? The key to success is a healthy balance of born-with-it good taste and a viable niche, mixed with great curation, presentation, and branding. If that’s you, it’s time to count down to your \u003ca href=\"/blog/grand-opening-ideas\"\u003egrand opening\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e“Be one with the hustle!” says Naomi. “It’s truly a labor of love and requires a lot of attention and energy, as well as a genuine affinity for customer service.”\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature image by Pete Ryan\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"4\"\u003eSelling vintage clothing FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I sell vintage clothing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSelling vintage clothing is easier than ever, with multiple ways to get old finds into the hands of new customers. Source vintage clothes from thrift stores, auctions, or wholesalers. Then, set up your own online store and market to your target audience.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best place to sell vintage clothes?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can sell vintage clothing online through your own dedicated ecommerce store. This is the best way to reach customers directly and build lasting relationships. Selling online through marketplaces is also beneficial as a secondary channel. Consider in-person sales opportunities as a way to network locally and find new customers.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs it worth selling vintage clothes?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf you are looking to sell vintage clothes online or in a vintage clothing store, it can be a profitable business. Invest time in building a solid brand, finding a niche with a healthy market, and using all the marketing tools at your disposal. Also be sure to price your clothing items in a way that accounts for your expenses and profit margin.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"The vintage clothing market is booming, thanks to throwback trends and conscious consumers looking for alternatives to fast fashion. Learn how to meet demand and start your own vintage business.","excerptHtml":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/How-to-sell-vintage-clothing.jpg?v=1617129524\" alt=\"Illustration of two mannequins wearing vintage clothing taking a shopping cart for a ride\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe vintage clothing market is booming, thanks to throwback trends and conscious consumers looking for alternatives to fast fashion. Learn how to meet demand and start your own vintage business.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"Closet Full of Treasures? Here’s How to Sell Vintage Clothing","description":"This complete guide will walk you through each step to building a vintage business and selling vintage clothing online."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/211022217-sell-vintage-clothing-online\",\"en-GB\":\"https://www.shopify.com/uk/blog/211022217-sell-vintage-clothing-online\",\"en-AU\":\"https://www.shopify.com/au/blog/211022217-sell-vintage-clothing-online\",\"en-ID\":\"https://www.shopify.com/id/blog/211022217-sell-vintage-clothing-online\",\"en-NZ\":\"https://www.shopify.com/nz/blog/211022217-sell-vintage-clothing-online\",\"en-ZA\":\"https://www.shopify.com/za/blog/211022217-sell-vintage-clothing-online\",\"en-NG\":\"https://www.shopify.com/ng/blog/211022217-sell-vintage-clothing-online\",\"en-PH\":\"https://www.shopify.com/ph/blog/211022217-sell-vintage-clothing-online\",\"en-SG\":\"https://www.shopify.com/sg/blog/211022217-sell-vintage-clothing-online\",\"en-HK\":\"https://www.shopify.com/hk/blog/211022217-sell-vintage-clothing-online\",\"en-IE\":\"https://www.shopify.com/ie/blog/211022217-sell-vintage-clothing-online\",\"en-MY\":\"https://www.shopify.com/my/blog/211022217-sell-vintage-clothing-online\",\"de\":\"https://www.shopify.com/de/blog/vintage-kleidung-online-verkaufen\",\"es\":\"https://www.shopify.com/es/blog/como-vender-ropa-vintage-online\",\"it\":\"https://www.shopify.com/it/blog/vendere-abiti-vintage-online\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Start a Pet-Sitting Business in 6 Simple Steps\",\"url\":\"blog/how-to-start-a-pet-sitting-business\"},{\"title\":\"10 Standout Packaging Ideas for Small Businesses (2024)\",\"url\":\"blog/small-business-packaging-ideas\"},{\"title\":\"11 Small Business Ideas for Teens in 2024 (+ Bonus Quiz)\",\"url\":\"blog/business-ideas-for-teens\"},{\"title\":\"10 Profitable Cricut Business Ideas for 2024\",\"url\":\"blog/cricut-business-ideas\"},{\"title\":\"How To Start a Small Business at Home (40 Ideas for 2024)\",\"url\":\"blog/home-business\"},{\"title\":\"25 Best Online Business Ideas for 2024\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"25 Side Hustle Ideas To Make Extra Money in 2024\",\"url\":\"blog/side-hustle\"},{\"title\":\"How To Make Money on Twitch: The Ultimate Guide\",\"url\":\"blog/how-to-make-money-on-twitch\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/How-to-sell-vintage-clothing_ed08e5e9-b0ea-4226-af7f-1277261f5576.jpg?v=1729524339","imageAltText":"Illustration of two mannequins wearing vintage clothing taking a shopping cart for a ride","modifiedAt":"Sep 26, 2024","modifiedAtRaw":"2024-09-26T10:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/48360837","handle":"48360837-how-to-start-a-business-before-you-graduate-10-kidpreneurs-to-inspire-you","title":"How To Start a Business as a Kid: Guide for Parents and Teenagers","publishedAt":"2024-09-26T05:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/start-a-biz-under-18-header_9ec01e46-12e9-41ff-ad4d-ee5973f42685.jpg?v=1730387680","altText":"A group of teens wearing pink stand against a pink background","width":2500,"height":1312},"tags":["Starting Up"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eYou’ve stumbled upon one or more \u003ca href=\"/ca/blog/low-investment-business-ideas\"\u003esmall business ideas\u003c/a\u003e that could change the world (or at least your high school). What now? If you’re under 18, it’s possible to bring that idea to life and start your own small business. But there’s a catch. \u003ca href=\"/ca/blog/young-entrepreneurs\"\u003eYoung entrepreneurs\u003c/a\u003e will often need parental support or sign off to complete many of the steps leading up to launch.\u003c/p\u003e\n\u003cp\u003eThe good news is that with the blessing of a parent or guardian, kids and teens can manage most of the day-to-day operations of a thriving business. Becoming an entrepreneur at a young age can open up doors later in life, teach skills outside the classroom, and generate extra cash for entertainment or college.\u003c/p\u003e\n\u003cp\u003eHear from several former \u003ca href=\"/ca/blog/kid-entrepreneurs\"\u003ekid entrepreneurs\u003c/a\u003e as they share their advice for how to start a business before you turn 18—and why doing it now is worth it.\u003c/p\u003e\n\u003ch2\u003eWhy start a business as a young entrepreneur\u003c/h2\u003e\n\u003ch3\u003e\n\u003cimg loading=\"lazy\" alt=\"A group of children get help from an adult with some school work\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-biz-under-18-homeschooling.jpg?v=1678738667\"\u003eMaking mistakes is easier when you’re young\u003c/h3\u003e\n\u003cp\u003eStarting a business at any age involves risk. When you’re young and living under a parent’s roof, the consequences of failure are much lower. Making mistakes early means you’ll have a lot more time ahead of you to get it right.\u003c/p\u003e\n\u003cp\u003e“When starting any kind of business there is a lot you don’t know, and the only way to accelerate your learning curve is by trying many things,” says Nick Mares, who founded a \u003ca rel=\"nofollow\" href=\"https://www.kettleandfire.com/\" target=\"_blank\"\u003ebone broth company\u003c/a\u003e with his brother Justin when he was just a teen. “Trying and failing isn’t something to avoid. Fail fast and learn faster.\" \u003c/p\u003e\n\u003ch3\u003eYou’ll never have this much free time again\u003c/h3\u003e\n\u003cp\u003eBetween school, sports, activities, and an active social life, it might already feel like your time is tight. But once you hit adulthood, your schedule can get even busier. With fewer responsibilities and bills to pay, now is the time to act on that idea.\u003c/p\u003e\n\u003cp\u003e“I was 16 when I started. When I was in high school, balancing everything was pretty easy,” says \u003ca rel=\"nofollow\" href=\"https://www.designedbylei.com/\" target=\"_blank\"\u003eLeiLei Secor\u003c/a\u003e, who turned her jewelry hobby into a small business. “When I got to college, I treated it as if it were any other part-time job or work study. I set aside a few hours each week to fulfill orders.”\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" alt=\"A young woman runs in front of a painted brick wall\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-biz-under-18-active.jpg?v=1678739067\"\u003e\u003c/p\u003e\n\u003ch3\u003eYou have a built-in audience for your idea\u003c/h3\u003e\n\u003cp\u003eClassmates become the best springboard for testing a product idea, and a school’s built-in network of potential customers makes powerful word-of-mouth marketing easy. Use your experiences as a kid or teen to solve a problem or create a product geared toward your peers.\u003c/p\u003e\n\u003cp\u003eCarson Kropfl was 11 when he came up with the idea for his product \u003ca href=\"/ca/blog/homework-teen-entrepreneur-locker-board\"\u003eLocker Board\u003c/a\u003e, a short skateboard that would fit in his locker. “I first started selling them at my school for $20 a piece,” he says. “I made an Instagram account, and I posted a video of me riding it to school and putting it in my locker. I woke up the next morning and I went from zero to 300-something followers. My mom and I quickly made a website and started selling them.”\u003c/p\u003e\n\u003ch3\u003eYou have access to a wealth of free resources and support\u003c/h3\u003e\n\u003cp\u003eAfter high school, your education is going to cost you—and so is everything else. You’re bound to pay more for pretty much everything from bus passes to entertainment. Many schools are beginning to address the need for practical business skills for young entrepreneurs, offering elective classes as part of the curriculum. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsider also tapping into these school resources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eLabs and tech equipment \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eComputers and software \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eArt studio and shop class tools\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eKnowledge and feedback from teachers, guidance counselors, and fellow students\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" alt=\"Two students sit on a stair looking at a laptop\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-biz-under-18-friends.jpg?v=1678739118\"\u003e\u003c/p\u003e\n\u003ch3\u003eThe skills you learn now will help you later \u003c/h3\u003e\n\u003cp\u003eSmall business owners learn a lot in their first year of business. That’s because they usually wear many hats, from driving sales to \u003ca href=\"/ca/blog/product-development-process\"\u003edeveloping products\u003c/a\u003e to managing \u003ca href=\"/ca/blog/customer-service\"\u003ecustomer service\u003c/a\u003e. The same is true for entrepreneurs of any age. Starting a business will build a skill set that can help you submit winning college applications.\u003c/p\u003e\n\u003cp\u003e“Being able to prove that you’ve been through the ups and downs of building a business and making money on your own is incredibly valuable, and in some cases more important than a piece of paper from college that says you went to school for four years,” says serial entrepreneur and CEO of \u003ca rel=\"nofollow\" href=\"https://www.joincombo.com/\" target=\"_blank\"\u003eCombo\u003c/a\u003e Tucker Schreiber, who started his first business when he was only a kid.\u003c/p\u003e\n\u003ch3\u003eMake extra money for fun or college\u003c/h3\u003e\n\u003cp\u003eHobbies are ideal business ideas for young people. Turn a love of animals into a local \u003ca href=\"/ca/blog/pet-business\"\u003edog-walking business\u003c/a\u003e, or an affinity for sewing into a \u003ca href=\"/ca/blog/206934729-how-to-start-a-clothing-line\"\u003eclothing brand\u003c/a\u003e to \u003ca href=\"/ca/blog/how-to-sell-online\"\u003esell online\u003c/a\u003e. Earn extra spending money while doing something you already enjoy doing. Save up for a gaming system or sock it away for college—your own business gives you \u003ca href=\"/ca/blog/fire-movement\"\u003efinancial independence\u003c/a\u003e.\u003c/p\u003e\n\u003ch2\u003eHow to successfully start a business under 18\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eAsk for permission\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eFind and validate your idea\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eDecide how you will fund your business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eWork with a parent or guardian to get set up\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eMarket and sell your products or services\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" alt=\"Two teenagers sit on the floor looking at the camera\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-biz-under-18-two-friends.jpg?v=1678739164\"\u003eYoung entrepreneurs usually get their start by hosting a front yard lemonade stand or spearheading a neighborhood babysitting empire. These starter ideas don’t have high barriers to entry, but if you’re looking to take entrepreneurship to the next level, it’s time to get a parent or guardian involved. \u003c/p\u003e\n\u003cp\u003eWith the help of an adult, follow these five steps to start your business before you turn 18.\u003c/p\u003e\n\u003ch3\u003e1. Ask for permission\u003c/h3\u003e\n\u003cp\u003eBefore you even consider writing a \u003ca href=\"/ca/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e or \u003ca href=\"/ca/blog/how-to-design-logo\"\u003edesigning a logo\u003c/a\u003e, make sure you have a parent or guardian who supports your idea. They will, after all, be responsible for co-signing on anything involving a contract (legal documents, financial products, your online store account). Your adult sponsor may also need to sign up for and monitor social accounts if you are less than the minimum age for certain platforms.\u003c/p\u003e\n\u003ch3\u003e2. Find and validate your idea\u003c/h3\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" alt=\"Two kids point to a wall chart outlining steps to sustainability\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-biz-under-18-sustainability.jpg?v=1678739200\"\u003eThink big! Ideas can come from anywhere—a desire to solve a problem impacting you and your peers, a fresh take on an existing product, or something entirely new.\u003c/p\u003e\n\u003cp\u003e“Start an idea book or a journal where you can write down all your ideas for your business,” says 22-year-old Maya Penn, who started her business \u003ca rel=\"nofollow\" href=\"https://mayasideas.com\" target=\"_blank\"\u003eMaya’s Ideas\u003c/a\u003e at the age of eight. “Whether it be a small thought that crosses your mind or the next big idea, it’s important to have it written down. Even if it doesn’t seem important, it may be very useful in the future.”\u003c/p\u003e\n\u003cp\u003eThere are plenty of \u003ca href=\"/ca/blog/business-ideas-for-kids\"\u003ebusiness ideas for kids\u003c/a\u003e, from starting a lawn care service to selling products through an online business or building a \u003ca href=\"/ca/blog/start-nonprofit\"\u003enonprofit\u003c/a\u003e around a cause. When coming up with an idea for your small business, be sure to keep your target market (the people you want to sell to) in mind. Engaging this group in your idea will help you collect feedback and validate that it’s a viable idea.\u003c/p\u003e\n\u003ch3\u003e3. Decide how you will fund your business\u003c/h3\u003e\n\u003cp\u003eYoung people can easily start a business with a parent’s support. But some business ideas will require start-up money. Do you have your own savings from allowance or a babysitting job? Will your parents lend you the funds? \u003c/p\u003e\n\u003cp\u003eOnce you have the money required to start up, you’ll also need an adult’s help to handle other financial aspects of the business. Talk to your parents about whether you need a business bank account (with them as the authorized signer). When starting up, you and your parents should also discuss your respective roles around business finance, including paying taxes.\u003c/p\u003e\n\u003ch3\u003e4. Work with a parent or guardian to get set up\u003c/h3\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" alt=\"A parent helps her child work on a project on a computer\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-biz-under-18-parental-approval.jpg?v=1678739313\"\u003eTo reiterate, a parent or guardian’s involvement is critical to starting a business when you’re under 18. In most cases, you’re not old enough to enter into a legally binding agreement or hold a credit card in your own name. In Canada and the US, minors under 18 cannot sign contracts. But your parents can, on your behalf. \u003c/p\u003e\n\u003cp\u003eCountry and state regulations vary, but most financial, ecommerce, and social media products have minimum age restrictions. Local governments can provide guidance on these rules. The US Small Business Administration advises that parents seek the counsel of an accountant and an attorney.\u003c/p\u003e\n\u003cp\u003eYou should also get a parent’s help with other tasks like:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetermining pricing.\u003c/strong\u003e Look around at your competitors. What are they charging for the same product or service? If what you’re offering is of comparable value, price it accordingly. Have a parent or mentor assist you with pricing, or consult \u003ca href=\"/ca/blog/14122681-9-strategies-for-profitably-pricing-your-retail-products\"\u003eonline resources\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSetting up an online store.\u003c/strong\u003e You’ll need to use a parent or guardian’s account to log in to a tool like Shopify, but the rest is up to you! Choose a theme and customize your design.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCreating social media accounts. \u003c/strong\u003eA parent may need to sign up for the account and monitor activity, but when it comes to social media, you’re the content expert. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e5. Market and sell your products or services\u003c/h3\u003e\n\u003cp\u003eIt’s time to make money selling to your audience! Launch your website or online store, start marketing, and wait for the cha-ching notification on your phone. You can also explore other sales channels like local craft fairs or events at your school. \u003c/p\u003e\n\u003cdiv style=\"text-align: start;\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eShopify Kids Business Starter Kit\u003c/p\u003e\n\u003cimg loading=\"lazy\" style=\"float: left;\" alt=\"shopify-business-starter-kit-for-kids\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/K4K_Digital_BlogAsset-min_240x240.png?v=1651763138\"\u003e We've created a free 44-page activity book of engaging activities and exercises designed to lead children through the journey of imagining and developing a business idea.\n\u003cp\u003e \u003c/p\u003e\n\u003ca title=\"Parents, get your free kit\" href=\"/ca/kids?utm_source=blog\u0026amp;utm_medium=content\u0026amp;utm_campaign=2022-05-b073-k4k-digital-download\u0026amp;utm_content=bae-business-ideas-for-kids\u0026amp;utm_term=\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eParents, get your free kit\u003c/a\u003e\n\u003c/div\u003e\n\u003cp\u003eOnce you get a parent’s help to set up the legal aspects, you’re ready to manage the day-to-day business operations. Have fun, make extra cash, and learn new skills that you can take to college and beyond!\u003c/p\u003e\n\u003ch2\u003eYour business idea can’t wait\u003c/h2\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" alt=\"A group of kids and teens stand in a row wearing colorful clothing\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-biz-under-18-group-of-school-friends.jpg?v=1678739347\"\u003eKid and teen entrepreneurs are in the best position to build for the next generation of consumers—their own peers. Don’t wait until you’re 18. Talk to a parent and bring your ideas to life today. The lessons you learn by starting your own successful business will carry you into adulthood.\u003c/p\u003e\n\u003cp\u003e“There will be some obstacles trying to stop you, people doubting you,” says Esma Ilyas, the young founder of social enterprise brand \u003ca rel=\"nofollow\" href=\"https://ivoryella.com/\" target=\"_blank\"\u003eIvory Ella\u003c/a\u003e. “As long as you continue to do what you started and love, it will all be worth it in the end.” \u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature image by Anna Shvets\u003cbr\u003e\u003c/em\u003e\u003cem\u003ePhotos by Pexels\u003c/em\u003e\u003c/p\u003e\n\u003cdiv id=\"faq-section\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eStart a business under 18 FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you start a business as a teenager?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAs a high school student, you can start your own business with the help of a parent or guardian. Some great \u003ca href=\"/ca/blog/business-ideas-for-teens\"\u003ebusiness ideas for teens\u003c/a\u003e include neighborhood services, selling handmade goods online, and starting a tutoring business for younger kids. Be sure you chat with your parents and research the legal requirements for starting a teen business.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the youngest age a kid can be to own a business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAny young person can start a small business. \u003ca href=\"/ca/blog/homework-kid-entrepreneur-bath-fizzies\"\u003eOllie Fequiere\u003c/a\u003e was just six when he started his own bath fizzies business. The amount of help kids will need from parents will depend on their age. For Ollie, his mom ran the business aspects while Ollie was the face of the brand and helped with simple tasks like picking scents and designs. Older kids and teens will have more autonomy but still need a parent to \u003ca href=\"/store-signup\"\u003esign up for Shopify\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat kind of business can kids start?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eKid and teen businesses come in all shapes and sizes. Kids have started businesses doing everything from \u003ca href=\"/ca/blog/kid-entrepreneur-jahkil-jackson\"\u003ehelping the unhoused population\u003c/a\u003e to \u003ca href=\"/ca/blog/homework-gunner-and-lux-kid-entrepreneur\"\u003emaking jewelry\u003c/a\u003e to \u003ca href=\"/ca/blog/kid-entrepreneur-brown-girls-stationery\"\u003edesigning inclusive school supplies\u003c/a\u003e. Parents, be sure that your child’s business ideas or product does not come with age restrictions. You will also need to be involved in any aspect of the business that requires a signed contract.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Hear from several former kid entrepreneurs as they share their advice for how to start a business before you turn 18—and why pursuing your big idea now is worth it.","excerptHtml":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-biz-under-18-header.jpg?v=1678738618\" alt=\"A group of teens wearing pink stand against a pink background\"\u003eHear from several former kid entrepreneurs as they share their advice for how to start a business before you turn 18—and why pursuing your big idea now is worth it.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Start a Business Under 18 in 2024 (Guide for Kids and Parents)","description":"Hear from several former kid entrepreneurs as they share their advice for how to start a business before you turn 18—and why pursuing your big idea now is worth it."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"10 Best Print on Demand Companies and Sites (2024)\",\"url\":\"blog/print-on-demand-companies\"},{\"title\":\"Top 10 Best Free Background Remover Tools\",\"url\":\"blog/194970057-remove-background-product-photography-image\"},{\"title\":\"How To Write a Return Policy (+ Free Template) (2024)\",\"url\":\"blog/return-policy\"},{\"title\":\"If You Build It They Will Come—But It Might Not Be Who You Expected\",\"url\":\"blog/thread-theory-menswear-sewing\"},{\"title\":\"How to Sell Handmade Goods on Shopify\",\"url\":\"blog/34038404-how-4-handmade-goods-store-owners-turned-their-passions-into-profit\"},{\"title\":\"Carnivores- Meet Your Meatless Butchers\",\"url\":\"blog/meet-these-meatless-vegan-butchers\"},{\"title\":\"Partners- From Van Life to Cacao and Coffee Roasters\",\"url\":\"blog/partners-soul-rosters-chocolate-coffee\"},{\"title\":\"Overdraft- This Dessert Founder Doesn’t Sugar-Coat Her Start-up Story\",\"url\":\"blog/overdraft-dessert-founder-debt\"},{\"title\":\"Fulfilling Her Cottage Dream Started by Flipping Her Life Upside Down\",\"url\":\"blog/candle-founder-fulfills-cottage-dream\"},{\"title\":\"The Art of Reinvention- One Couple's Secret to Keeping Their Seasonal Business Thriving\",\"url\":\"blog/120797573-seasonal-business-survival\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/start-a-biz-under-18-header_9ec01e46-12e9-41ff-ad4d-ee5973f42685.jpg?v=1730387680","imageAltText":"A group of teens wearing pink stand against a pink background","modifiedAt":"Sep 26, 2024","modifiedAtRaw":"2024-09-26T05:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/556483674146","handle":"sell-books-online","title":"The Ultimate Guide to Launching Your Own Online Bookstore (2024)","publishedAt":"2024-09-25T15:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-open-a-bookstore-sell-books-online_13c8edf1-c828-43cb-9350-c4d1f174fd40.jpg?v=1729278893","altText":"Stacked books with receipt tape printing along the page edges: start an online bookstore","width":3672,"height":1934},"tags":["Find an Idea","Guides"],"contentHtml":"\u003cp\u003eAvid readers know that there’s nothing like curling up with a good book. The heft of its pages, the crack of the book spine the first time you open it, and the anticipation of being transported into another world. Have you ever imagined a life where you could be surrounded by books every day, delivering your love of reading to the masses?\u003c/p\u003e\n\u003cp\u003eClever founders who discovered a \u003ca href=\"/blog/market-gap-healthy-roots-dolls\" target=\"_blank\"\u003egap in the market\u003c/a\u003e and a unique \u003ca href=\"/blog/value-proposition\" target=\"_blank\"\u003evalue proposition\u003c/a\u003e have found success in the book industry—even in the shadow of massive retailers. That’s because niche online bookstores offer something their large competitors can’t: \u003ca href=\"/blog/personalized-shopping-experiences\" target=\"_blank\"\u003epersonalized customer experiences\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eReady to turn your reading \u003ca href=\"/blog/hobby-to-business\" target=\"_blank\"\u003ehobby into a business\u003c/a\u003e by selling books? Start your own online bookstore or bypass publishers to sell your own story directly to your fans. This guide will take you through everything from how to source books to where to sell them online.\u003c/p\u003e\n\u003ch2\u003eHow to start an online bookstore\u003c/h2\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003cem\u003eInside Itty Bitty Bookstore\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eThis guide focuses primarily on the steps to opening an online bookstore. You’ll learn the process of selling books online through multiple online business models, from resale vintage to subscription boxes. \u003c/span\u003e But, there’s something here for everyone, including authors looking to self-publish and those considering a brick-and-mortar book business.\u003c/p\u003e\n\u003cp\u003ePlus, you'll get advice from successful booksellers and a self-publishing expert, including tips for working with publishers and providing winning customer service.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch3\u003eChapters 📚\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eGetting started: first steps for budding booksellers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eDeveloping your book brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eWhat does it cost to open an independent bookstore?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eBookselling business models explained\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eSourcing books from publishers, distributors, or wholesalers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eSetting up your store and selling books online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eMarketing for online bookstores\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eBack office for booksellers\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eGetting started: first steps for booksellers\u003c/h2\u003e\n\u003cp\u003e“My learning curve was everything!” says Dominique Lenaye, who owned a Wisconsin bookstore called Itty Bitty Bookstore. She, like many entrepreneurs before her, started her business with little more than a dream and a lot of ambition. Though she says networking and community building were among her skills, the rest was a mystery. “I had no idea how to open a bookstore.”\u003c/p\u003e\n\u003cp\u003eGoogle became Dominique’s best friend as she built her business, but you can bypass the search engine and start here. Your first step? Deciding what corner of the book market you’re going after and determining how to differentiate yourself.\u003c/p\u003e\n\u003ch3\u003eBusiness ideas for booksellers\u003c/h3\u003e\n\u003cp\u003eAside from the traditional bookstore model, where many genres are represented with a little something for everyone, there are many other ways to launch a business in the book space. \u003c/p\u003e\n\u003cp\u003eHere are a few: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWrite and self-publish your own book, selling to your fans directly.\u003c/li\u003e\n\u003cli\u003eSell used, vintage, rare, or out-of-print books online.\u003c/li\u003e\n\u003cli\u003eOffer a specific type of books (e.g., text books, comic books, coloring books).\u003c/li\u003e\n\u003cli\u003eBuild a business around a specific theme (e.g., food, sea life, outdoor living).\u003c/li\u003e\n\u003cli\u003eSell ebooks or audiobooks online as \u003ca href=\"/blog/digital-products\"\u003edigital products\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eCater to a niche audience (e.g., children, LGBTQ+, Black women).\u003c/li\u003e\n\u003cli\u003eFocus on a niche genre (e.g., romance novels, Afrofuturism, nonfiction).\u003c/li\u003e\n\u003cli\u003eStart a book-themed subscription box or bundle.\u003c/li\u003e\n\u003cli\u003eConsider a book-adjacent business (e.g., book tote bags, library themed fragrances).\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.frostbeardstudio.com/\" target=\"_blank\"\u003eFrostbeard Studio\u003c/a\u003e is a book-adjacent brand that sells literary-themed candles to book lovers. \u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cstyle type=\"text/css\"\u003e\u003c!--\nbr {mso-data-placement:same-cell;}\n--\u003e\u003c/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eReady to get started? Build, run, and \u003ca href=\"https://www.shopify.com/sell/ebooks\" class=\"in-cell-link\" target=\"_blank\"\u003egrow your ebook business\u003c/a\u003e with free training, intuitive tools, and dedicated support.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eKerrie Hansler, who founded a subscription book brand called Sweet Reads Box, carved out a niche by focusing on Canadian-made items and handpicking the box contents to match the theme of the book—something she says other subscriptions boxes don’t do as consistently.\u003c/p\u003e\n\u003cp\u003eDominique chose to focus on books by and about underrepresented people. “I am continually on the hunt for new books, new authors, new series, and new characters that bring joy into the Black and brown communities,” she says. In staying true to this niche, she's built a loyal customer base of those looking for a curated experience. \u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.gladdaybookshop.com/\" target=\"_blank\"\u003eGlad Day Bookshop\u003c/a\u003e focuses on content for the LGBTQ+ community, honing in on an underrepresented audience.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSimilarly, mothers Sadaf Siddique and Gauri Manglik launched their own online bookstore, \u003ca href=\"/blog/childrens-bookstore-celebrates-underrepresented-voices\" target=\"_blank\"\u003eKitaabWorld\u003c/a\u003e, when they noticed a lack of representation of South Asian characters and authors in the US market.\u003c/p\u003e\n\u003cp\u003e“Amazon is a jungle,” says Gauri. “Until you know something exists, it’s not always that easy to find it.” The women would later become ambassadors for book diversity, working to bring South Asian stories to libraries and classrooms, and eventually publishing books of their own.\u003c/p\u003e\n\u003ch3\u003eCompeting with massive booksellers\u003c/h3\u003e\n“I don’t want my books to come with my toothpaste,” says Kerrie. There’s no question that Amazon is a convenient solution for consumers who want a one-stop shop for books and pretty much everything else. \n\u003cp\u003eWhile it’s tough for small businesses to compete on price and \u003ca href=\"/shipping\"\u003eshipping speed\u003c/a\u003e, those who want to succeed in the market need to stop considering massive retailers as direct competition. “Honestly, I pay them no mind,” says Dominique of the likes of Amazon.\u003c/p\u003e\n\u003cp\u003eInstead, like Dominique, lean into what makes you unique—especially if it’s something the massive retailers could never achieve:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDifferentiate your brand.\u003c/strong\u003e Work on having a solid \u003ca href=\"/blog/brand-storytelling\" target=\"_blank\"\u003ebrand story\u003c/a\u003e, mission, and set of clear values that attract customers looking to support businesses that care about the same things. \u003ca href=\"/blog/consumer-trends\" target=\"_blank\"\u003eConsumer trends\u003c/a\u003e during the pandemic saw a shift in favor of brands with a social mission.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBe hyper focused. \u003c/strong\u003eA bookstore that offers everything for everyone often lacks depth on one particular genre or theme. By sourcing rare and independent titles and staying in your lane, you can build customer loyalty.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOffer a curated experience. \u003c/strong\u003eFor online businesses this may include niche book collections that go beyond genre, quizzes, or tools to help recommend books based on interests, or 1:1 virtual shopping consultations. Physical bookstores can offer a warm experience with community-focused spaces and events.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus on \u003ca href=\"/blog/customer-service\"\u003ecustomer service\u003c/a\u003e and relationships. \u003c/strong\u003eSmall businesses benefit from having a small pool of loyal customers with whom they can build relationships. Offer loyalty perks like exclusive events and invest care in a customer service strategy.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/building-community\" target=\"_blank\"\u003e\u003cstrong\u003eBuild community\u003c/strong\u003e\u003c/a\u003e. Connect with your biggest fans by building online communities, running in-store events, and hosting virtual book clubs.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-guide=\"brand_storytelling\"\u003e\u003c/div\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eChildren’s bookstore \u003ca href=\"https://kinderbooks.ca/\" target=\"_blank\"\u003eKinder Books\u003c/a\u003e hosts events to create a sense of community with its customers. \u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e“I choose every day to focus on my shop, my community, my employees, and my readers’ experience, without comparison,” says Dominique. “I strive to curate the best collection I can and I stay humbly honest about what our store provides and stands for.”\u003c/p\u003e\n\u003ch3\u003eWhat’s an ISBN? (and other publishing terms you should know)\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHere are some trade terms that you should become familiar with as you embark on your bookselling journey.\u003c/span\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003eOnline bookstore glossary\u003c/h4\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced reading copy (ARC):\u003c/strong\u003e This is a copy of a book printed before the first official publication. It may not be complete, may lack final cover art, or may still be awaiting a final proofread. ARCs are circulated to book buyers, critics, and press in advance of a book’s official release.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAntiquarian books: \u003c/strong\u003eA term to differentiate collectible books from used books. Vintage, antique, rare, and out-of-print books may fall under this category.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBacklist:\u003c/strong\u003e A publisher’s list of books released prior to the current year or season that are still in print.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook distributor:\u003c/strong\u003e A business that warehouses and sells books directly to retail stores, libraries, and sometimes wholesalers on behalf of publishers.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook wholesaler: \u003c/strong\u003eA company that buys large quantities of books from publishers and sells them to bookstores, institutions, and libraries. Wholesalers usually get volume discounts from publishers and can pass on a portion of that savings to their customers.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFirst edition: \u003c/strong\u003eAny book copy printed in the first print run of that particular title.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eInternational Standard Book Number (ISBN):\u003c/strong\u003e A numerical code used to identify a book. Publishers, retailers, libraries, and other businesses along the book supply chain use this unique number for \u003ca href=\"/retail/inventory-management\" target=\"_blank\"\u003einventory management\u003c/a\u003e and ordering. Books published up to the end of 2006 have a 10-digit ISBN, while all books after that period have a 13-digit ISBN.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eList price: \u003c/strong\u003eThe cover or retail price of a book, generally printed on the back cover or sleeve.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eOut of print (OP):\u003c/strong\u003e A book title that is no longer being printed or distributed from the publisher.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrint on demand (POD):\u003c/strong\u003e A term to describe a product being printed upon order. There is no inventory of the product, but it will be printed and shipped to each customer after the purchase is made. Many self-published books or books sold by large online retailers are distributed in this way.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eTrade bookseller: \u003c/strong\u003eAnother term for a retail bookstore or retail bookseller. Trade booksellers sell to the general public and include independent bookstores, large retail chains, and online stores.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003e💡 \u003cstrong\u003eTip: \u003c/strong\u003eWhen setting up your business, check with local governments to see if there are any legal requirements. This could include a federal tax ID number, permit, or a business license.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eDeveloping your book brand\u003c/h2\u003e\n\u003cp\u003eEstablishing a clear message, story, and visual treatment of your brand is important in any industry. Your book brand should take a unique perspective that answers the question: Why should customers buy from you?\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/ky67kLp1cOM?si=nVC8OfscF12jhzED\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003cp\u003eOnce you’ve honed in on your business model and your niche, do the exercise of writing your brand story. This should include your personal journey to entrepreneurship, your “why” for starting your business, the values that guide you, your \u003ca href=\"/blog/mission-statement\" target=\"_blank\"\u003emission statement\u003c/a\u003e, and the value you bring to the industry, your customers, and the world.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eDominique of \u003ca href=\"https://bookshop.org/shop/ittybittybookstore\" target=\"_blank\"\u003eItty Bitty Bookstore\u003c/a\u003e wove her brand story around her own, allowing her to make personal connections with her customers.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAlso consider bringing your ideal customer persona into sharp focus. Honing in on what makes your potential customers tick helps you build your brand around their needs. This also connects your personal “why” to a real audience, helping you translate your brand in a way that resonates with others. When your values match that of your ideal customer, it’s a win-win.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.soundstrue.com/\" target=\"_blank\"\u003e\u003cem\u003eSounds True's\u003c/em\u003e\u003c/a\u003e collection is geared toward customers seeking spiritual awakening and personal transformation.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYour brand “bible” will be developed through this exercise and should include clear guidelines around voice and tone, marketing strategy, hiring practices, and a visual system for your branding.\u003c/p\u003e\n\u003cp\u003eBranding comes next. This is where you’ll develop a logo, design packaging, produce visual assets, and establish the elements like fonts and colors that will be consistent across websites, social media, and anywhere your brand is visible.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Read more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-build-a-brand\" target=\"_blank\"\u003eHow To Build a Brand in 7 Steps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/personal-brand\"\u003eHow to Build a Personal Brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-design-logo\" target=\"_blank\"\u003eHow To Design a Logo: A Step-By-Step Guide\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"3\"\u003eWhat does it cost to open an independent bookstore?\u003c/h2\u003e\n\u003cp\u003eThe \u003ca href=\"/blog/cost-to-start-business\" target=\"_blank\"\u003ecost of starting a book business\u003c/a\u003e will vary considerably depending on your business model. Opening a bookstore in a physical location could require significant funding upfront, while self-publishing and using a \u003ca href=\"/blog/print-on-demand\" target=\"_blank\"\u003eprint-on-demand model\u003c/a\u003e allows you to start a book business on a very low budget.\u003c/p\u003e\n\u003cp\u003eFor authors looking to self-publish, costs for editing and cover art should be factored in. “Costs depend on the experience of the author, as well as the genre and length of the book,” says bestselling author and entrepreneur \u003ca href=\"https://www.thecreativepenn.com\" target=\"_blank\"\u003eJoanna Penn\u003c/a\u003e. Shorter nonfiction books may only cost around $1,000 for editing and art, she says, but longer fiction books may require additional editing steps, and the total cost may be several thousand. Other costs include website fees and a \u003ca href=\"/blog/marketing-budget\" target=\"_blank\"\u003emarketing budget\u003c/a\u003e.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eItty Bitty Bookstore started small in a 120-square-foot office space that I turned into a bookstore. If you are looking to go all in right away, you should set aside $20,000 to $30,000.\u003c/p\u003e\n\u003ccite\u003eDominique Lenaye\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eIf you are looking to start an online bookstore that sells a variety of titles from other authors, you’ll need to consider the cost of inventory. Luckily, most publishers don’t have minimums for orders, so you can start small with a few copies.\u003c/p\u003e\n\u003cp\u003eOn the other end of the spectrum, opening a brick-and-mortar bookstore will come with the highest startup costs. “Itty Bitty Bookstore started small in a 120-square-foot office space that I turned into a bookstore,” says Dominique. She has since upgraded to a large storefront. “If you are looking to go all-in right away, you should set aside $20,000 to $30,000.”\u003c/p\u003e\n\u003ch3\u003eFunding options and business plans\u003c/h3\u003e\n\u003cp\u003eHow you decide to fund your business will depend on your budget and needs. Consider bank loans, VC funding, grants, or crowdfunding. “Kickstarter and other crowdfunding platforms allow for special fan-funded print runs,” Joanna says of self-publishing. You may also qualify for \u003ca href=\"/capital\"\u003eShopify Capital\u003c/a\u003e after you launch your online business, to help you with ongoing costs.\u003c/p\u003e\n\u003cp\u003eA \u003ca href=\"/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e is a great tool to help you answer the questions that you might expect from lenders and investors. \u003c/p\u003e\n\u003ch3\u003ePricing books\u003c/h3\u003e\n\u003cp\u003eGenerally, new books bought from a publisher will have a set list price (or retail price). Your profit margin will depend on how much you paid for the book—and this number can vary. Large retailers and chains can win business this way because they enjoy volume discounts. \u003c/p\u003e\n\u003cp\u003eA small business shouldn’t try to compete on the best price. Big-box stores often offer discounts on bestsellers and new releases—sometimes resulting in retail prices lower than a small business’s cost for the same book.\u003c/p\u003e\n\u003cp\u003e“I tend to shy away from trendy or most popular lists, so I don’t usually have the same books that people see in Barnes \u0026amp; Noble,” says Dominique. If she does carry a hot book, she reads it herself so she can provide knowledgeable service. “That experience alone makes my customers willing to pay to purchase from me rather than a big-box store.”\u003c/p\u003e\n\u003cp\u003eWhen pricing used or vintage books, list price is no longer a factor. Your retail price may be much higher or lower than list depending on a number of things: age of the book, condition, demand, rarity, out-of-print status, and cultural relevance.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Read more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/pricing-strategies\" target=\"_blank\"\u003eRule the Market: 14 Retail Pricing Strategies\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-price-your-product\" target=\"_blank\"\u003eHow To Price a Product in 3 Simple Steps\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eBookselling business models explained\u003c/h2\u003e\nWhile there are a number of ways to open a bookstore or sell books, this guide focuses on specific advice for two options: self-publishing to sell your own books, and selling used and vintage books.\n\u003ch3\u003eSelf-publishing and selling your own books online\u003c/h3\u003e\n\u003cp\u003e“The \u003ca href=\"/blog/creator-economy\" target=\"_blank\"\u003eindependent creator community\u003c/a\u003e is increasingly empowered, as more opportunities emerge to reach readers and make an income,” says Joanna. Authors can circumvent traditional publishing channels and produce and sell books via print on demand or in digital formats. \u003c/p\u003e\n\u003cp\u003eWhile going the traditional route has its advantages—like leaving the business tasks of publishing and marketing to the pros—many tools have emerged to help authors navigate the process seamlessly. Influencers, journalists, and other creators who have built audiences on social media platforms can monetize those relationships through self-publishing and selling on an owned channel.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003eSuccess story: HexComix 📚\u003c/h4\u003e\n\u003cp\u003eSelf-publishing allowed the comic creator trio of Lynly Forrest, Lisa K. Weber, and Kelly Sue Milano to make their own rules and maintain creative control over \u003ca href=\"/blog/women-breaking-barriers-in-comic-books\" target=\"_blank\"\u003eHexComix\u003c/a\u003e. It was also an inroad into a male-dominated industry.\u003c/p\u003e\n\u003cp\u003eThe women launched cautiously on a 150-copy print run for their first issue—and sold out by the second day of their first comic convention. “The power has come back into the hands of the creator,” says Lisa. “It creates more opportunities for everyone.”\u003c/p\u003e\n\u003cp class=\"text-center\"\u003e\u003ca class=\"marketing-button\" href=\"/blog/women-breaking-barriers-in-comic-books\"\u003eRead their story\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eIf you’re successful with your first self-published book, publishers will be more eager to work with you on either expanding your reach or backing your next project. Keep in mind, though, that publishers will take a cut. “If you publish as an independent author, you can earn a higher royalty percentage,” says Joanna. “For example, 70% for ebooks and up to 90% if you sell directly from your own site.”\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eThe independent creator community is increasingly empowered as more opportunities emerge to reach readers and make an income.\u003c/p\u003e\n\u003ccite\u003eJoanna Penn\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor, activist, and artist \u003c/strong\u003e\u003ca href=\"https://vivekshraya.com/\" target=\"_blank\"\u003eVivek Shraya\u003c/a\u003e circumvented traditional publishers for her book \u003cem\u003eGod Loves Hair\u003c/em\u003e and other projects, and she believes that self-publishing is helping to elevate diverse voices. “Getting published in any genre is a huge challenge, especially for writers of color,” she says.\u003c/p\u003e\n\u003ch3\u003eAbout selling used and vintage books\u003c/h3\u003e\nThrift businesses have increased in popularity as more consumers become conscious of waste and sustainability. Though audio and ebooks have emerged to address some of this issue of consumption, many people still prefer the feel of a paper book.\n\u003cp\u003eUsed and vintage booksellers will need to contend with a very high number of SKUs and product listings, as each item will be one of a kind. Online booksellers, therefore, may choose to hone in on a specific corner of the market and seek out rare or unique titles within a genre or time period.\u003c/p\u003e\n\u003cp\u003eUsed and vintage books can be found through a number of sources, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThrift stores\u003c/li\u003e\n\u003cli\u003eLibrary clearout sales\u003c/li\u003e\n\u003cli\u003eGarage sales or estate sales\u003c/li\u003e\n\u003cli\u003eLocal buy-and-sell listings\u003c/li\u003e\n\u003cli\u003eOther used bookstores\u003c/li\u003e\n\u003cli\u003eOnline marketplaces\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eUnless the used book is rare, vintage, antique, or out of print, it would generally retail for less than the listed price on the book. As such, you may want to be selective about the used books you carry, especially if you’re selling online. Consider the effort required to list the book (a one-of-a kind item) on your website and storage. If the book is easy to find elsewhere or doesn’t have much demand, your retail price may be too low to justify carrying it.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip: \u003c/strong\u003eBooks should be stored away from high humidity, out of sunlight, and in a manner that prevents them from warping or bending. When listing used or vintage books for sale, be sure to include additional information about the edition, including print date, condition, and any damage.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eSourcing books from publishers, distributors, or wholesalers\u003c/h2\u003e\nIf you’re planning to sell new books, you’ll need to find a supplier. You may choose to work directly with a number of publishers or buy books from a wholesaler or distributor. In some cases you may even get better prices on books, and you’ll save the hassle of managing multiple relationships.\n\u003cp\u003eWhile you may find that, as a newcomer to the space, it’s easier to work with one wholesaler, Kerrie found that, in Canada, it was simple to set up accounts with publishers directly. “I literally just called them and asked who their sales reps were in the area and then connected,” she says.\u003c/p\u003e\n\u003ch3\u003eManaging publisher relationships\u003c/h3\u003e\n\u003cp\u003eAs you build relationships with publishers, you will begin to get more flexibility. As Kerrie’s business grew and she proved herself a valuable client, the publishers would send ARCs earlier and earlier.\u003c/p\u003e\n\u003cp\u003eWhile some publishers may have minimums, many do not. “I think it would be really common for a small, independent bookstore to only order five copies of a book,” says Kerrie. She adds that it’s possible to order as little as one copy of a book, say, in the event that you get a customer request.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eThrough the publisher, authors will write a custom letter to our readers. They wouldn’t offer that up as a new client, but we’ve built relationships over the last four years.\u003c/p\u003e\n\u003ccite\u003eKerrie Hansler\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eQuantities and terms of the order do affect the cost to you as a customer, however. If you have asked for the copies of the book to be returnable to the publisher, for example, you will pay a higher cost for each book. There has been some flexibility, though, says Kerrie. “We buy them as non-returnable to get the bigger discount, but then we’ve been able to return some with special permission.”\u003c/p\u003e\n\u003cp\u003ePublishers may also provide you with little extras, like signed bookplates and letters from authors, as your relationship grows. “Through the publisher, authors will write a custom letter to our readers,” says Kerrie. “They wouldn’t offer that up as a new client, but we’ve built relationships over the last four years.”\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eSetting up your store and selling books online\u003c/h2\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eA selection of books available for order online from independent bookseller \u003ca href=\"https://rep.club/\" target=\"_blank\"\u003e\u003cem\u003eReparations Club\u003c/em\u003e\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIt’s never been easier to sell books online with tools and platforms that make setting up your own store a painless process. Social sales channels, print-on-demand tools, and commerce platforms like Shopify help you get set up in minutes.\u003c/p\u003e\n\u003ch3\u003eSet up your online store\u003c/h3\u003e\n\u003cp\u003eNow that you’ve done your branding exercise and honed in on your business model, you can set up a Shopify store and website even before you’ve bought inventory. There are a number of benefits to getting a website and social pages live pre-launch. You can build excitement for your brand, get early feedback, and grow your audience and email list so you have eager customers waiting once you officially launch.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003cem\u003eHoxton Mini Press\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003ePlug your logo, visual assets, and copy into a theme that complements your brand. Many are fully customizable, allowing you to update colors and page elements to suit your layout.\u003c/p\u003e\n\u003cp\u003eHere are some preset bookseller themes available from Shopify:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://themes.shopify.com/themes/label/styles/books\" target=\"_blank\"\u003eLabel theme in “Books”\u003c/a\u003e ($$$)\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://themes.shopify.com/themes/foodie/styles/grind\" target=\"_blank\"\u003eFoodie theme in “Grind”\u003c/a\u003e ($$)\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://themes.shopify.com/themes/icon/styles/christian\" target=\"_blank\"\u003eIcon theme in “Christian”\u003c/a\u003e ($$)\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://themes.shopify.com/themes/effortless/styles/trend\" target=\"_blank\"\u003eEffortless theme in “Trend”\u003c/a\u003e ($)\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://themes.shopify.com/themes/publisher/styles/default\" target=\"_blank\"\u003ePublisher theme\u003c/a\u003e (free)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eRemember that beyond tweaking the themes yourself, you can also hire a \u003ca href=\"/partners/directory\" target=\"_blank\"\u003eShopify partner\u003c/a\u003e to help you build additional customizations.\u003c/p\u003e\n\u003cp\u003e💡\u003cstrong\u003e Tip: \u003c/strong\u003eNeed help picking the right template for your store? \u003ca href=\"/blog/website-template-quiz\" target=\"_blank\"\u003eTake Shopify's theme-picker quiz\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eYou can also power up your online bookstore with apps that integrate seamlessly with your online platform. Here are a few Shopify apps designed for online booksellers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/lulu-direct\" target=\"_blank\"\u003eLulu Direct\u003c/a\u003e is a print-on-demand service for books.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/barcode-manager\" target=\"_blank\"\u003eKodbar: Barcodes \u0026amp; Labels\u003c/a\u003e will generate bar codes for products and is compatible with ISBNs.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/crowdfunder-diy-pre-order-crowdfunding-campaigns-for-shopify\" target=\"_blank\"\u003eCrowdfunder\u003c/a\u003e lets you run a pre-order crowdfunding campaign to self-publish your book.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/easy-digital-products\" target=\"_blank\"\u003eEasy Digital Products\u003c/a\u003e is perfect for those looking to sell digital book formats like ebooks, PDFs, and audio books.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/rkF4pufcv9Y?si=Im4F-pj1H1ViU07O\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch3\u003eOther bookselling sales channels \u003c/h3\u003e\nAlongside your own website, you should consider additional sales channels to expand your reach to more customers. Depending on your niche and genre, there are multiple options:\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnline vintage marketplaces (for vintage booksellers).\u003c/strong\u003e Handmade marketplace \u003ca href=\"/blog/etsy-and-shopify\" target=\"_blank\"\u003eEtsy\u003c/a\u003e also supports vintage resellers. If you sell vintage or antique books, this channel has a built-in audience looking for this type of item.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBulk sales (for self-publishers). \u003c/strong\u003e“This can be a profitable model for entrepreneurs and nonfiction writers, where books are sold in bulk to companies and sometimes specifically branded for the client,'” says Joanna. “A good example of this is Honoree Corder, who sold her books to lawyers.”\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/crowdfunding-sites\" target=\"_blank\"\u003e\u003cstrong\u003eCrowdfunding sites\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e (for self-publishers).\u003c/strong\u003e “A lot of authors are selling print books directly from Kickstarter now—basically raising the money to do a print run,” says Joanna. “Many also include ebooks and audiobooks as part of that bundle.”\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBookshop.org.\u003c/strong\u003e “Bookshop is a nonprofit that supports indie bookstores by paying us a commission of book sales on their site,” says Dominique. “This gives bookstores the ability to stick to our niche and curate our collections around a store’s mission, but serves as a way for our customers to order books that we do not currently carry in-store.”\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePop-ups, markets, and retail.\u003c/strong\u003e If you operate online only, there are ways to dabble in retail to see if IRL selling is worth it for your business. Pop-up shops and applying for a table at a local market are low-cost and low-commitment options. Tip: You can use a pop-up as a great \u003ca href=\"/blog/grand-opening-ideas\" target=\"_blank\"\u003egrand opening idea\u003c/a\u003e for your online store launch, too.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Read more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/start-online-store\" target=\"_blank\"\u003eHow to Start an Online Store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/build-a-website\" target=\"_blank\"\u003eHow To Create a Website in 9 Steps\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"7\"\u003eMarketing for online bookstores\u003c/h2\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003cem\u003eItty Bitty Bookstore\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWith changing algorithms and trends around how customers find and interact with brands, it can be difficult for new business owners \u003cmeta charset=\"utf-8\"\u003eto keep up with marketing tactics.\u003c/p\u003e\n\u003cp\u003eAs with any other business, it’s important to find out where your ideal customer is hanging out. Facebook ads might be best for you if you cater to older customers. TikTok is a great place to invest if your book business caters to a Gen Z or \u003ca href=\"/blog/gen-alpha\" target=\"_blank\"\u003eGen Alpha\u003c/a\u003e audience.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eDominique of Itty Bitty Bookstore is deeply embedded in her community, and regularly networks with fellow bookshop owners in her area.\u003cem\u003e \u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWith zero budget as a new bookstore owner, start with a marketing plan that employs organic marketing tricks to help you build buzz and an audience for your business:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSet up social accounts and post consistently with content that brings value to the reading community.\u003c/li\u003e\n\u003cli\u003eAs you build a social audience, push them to a \u003ca href=\"/blog/landing-page-design\" target=\"_blank\"\u003elanding page\u003c/a\u003e or your website homepage and offer a perk or discount for subscribing to your \u003ca href=\"/blog/email-marketing\" target=\"_blank\"\u003eemail newsletter\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eInvest in learning SEO and \u003ca href=\"/blog/how-to-start-a-blog\" target=\"_blank\"\u003econtent marketing\u003c/a\u003e. If you can establish yourself as an expert on a subject (through a blog or other content on site) and rank for key terms, you can push that organic traffic toward purchases. “A free ebook that provides excellent and useful content encourages readers to try your other books,” says Joanna.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eRun free virtual or IRL events like author readings, book clubs, speaker series, or children’s story time. Dominique also says it’s important for local business owners to be visible in the community. “I make it a priority to travel to venues and events around Madison to reach more and more people,” she says.\u003c/li\u003e\n\u003cli\u003eStart a \u003ca href=\"/blog/loyalty-program\" target=\"_blank\"\u003eloyalty program\u003c/a\u003e on your website that includes incentives for referrals to have your best customers become ambassadors for your brand.\u003c/li\u003e\n\u003cli\u003eLeverage \u003ca href=\"/blog/influencer-marketing\" target=\"_blank\"\u003einfluencer marketing\u003c/a\u003e. Top influencers will be out of your league in the early days, but emerging niche influencers in the book space may have affordable rates or be willing to shout out your brand in exchange for product. “To help market the first box, I sent a preview box just to influencers I knew,” says Kerrie.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Read more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/marketing-strategies\" target=\"_blank\"\u003e12 Proven Marketing Strategies To Try (+ Examples and Tips)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/marketing-plan\" target=\"_blank\"\u003eHow To Build a Marketing Plan That Actually Works\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/organic-marketing\" target=\"_blank\"\u003e5 Organic Marketing Ideas for Entrepreneurs\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"8\"\u003eBack office for booksellers\u003c/h2\u003e\n\u003cp\u003eThe logistics of opening and running your own bookstore will vary depending on what you sell and how you sell it. \u003c/p\u003e\n\u003cp\u003eA common challenge among booksellers, though, is inventory. Book businesses (unless you are self-publishing one book and printing on demand) generally carry a large number of SKUs and have a ton of inventory to contend with. “Without a solid grasp on inventory,” says Dominique, “things can get out of control quickly.”\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eWe went from packing boxes in our basement to our living room to a friend’s basement and then to a warehouse in town. We’ve now moved to a 3PL for packing.\u003c/p\u003e\n\u003ccite\u003eKerrie Hansler\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eShopify allows you to sync your inventory across sales channels, and there are several \u003ca href=\"/retail/inventory-management\" target=\"_blank\"\u003einventory management\u003c/a\u003e apps like \u003ca href=\"https://apps.shopify.com/stocky\" target=\"_blank\"\u003eStocky\u003c/a\u003e and \u003ca href=\"https://apps.shopify.com/shopventory\" target=\"_blank\"\u003eThrive by Shopventory\u003c/a\u003e that integrate with your store to simplify your operations.\u003c/p\u003e\n\u003cp\u003eAs you scale, consider outsourcing warehousing, packing, and shipping to a third-party logistics (3PL) company. “We went from packing boxes in our basement to our living room to a friend’s basement and then to a warehouse in town. We’ve now moved to a 3PL for packing,” says Kerrie. That move also helped Sweet Reads Box enter the US market. “We can get help with the customs clearance because they can clear a whole shipment.”\u003c/p\u003e\n\u003cp\u003eSweet Reads Box also brought on more help to manage the back end of the business so that Kerrie could stay connected to sourcing the products. Kerrie's co-founder's daughter was the first employee. “We’ve since hired employees that help us manage customer service emails, ordering, shipping, and the behind the scenes\u003cmeta charset=\"utf-8\"\u003e,” she says.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Read more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/competitive-shipping-as-a-small-shop\" target=\"_blank\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eHow To Reduce Shipping Costs: 10 Useful Tips\u003c/span\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/operational-plan\" target=\"_blank\"\u003eHow To Create an Operational Plan You’ll Actually Use\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/fulfillment-services\" target=\"_blank\"\u003eEcommerce Fulfillment Guide: How To Win at Order Fulfillment\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/bookkeeping-101\" target=\"_blank\"\u003eEcommerce Bookkeeping 101 for Small Business: A Step-by-Step Guide\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eStart a new chapter in the story of your life\u003c/h2\u003e\nAs you start your journey as a bookseller, both Dominique and Kerrie suggest sticking to your plan. If you build your business on a unique niche or format, that’s what’s going to win you loyal customers and help you stand out. “It is so easy to get sidetracked without a business plan and mission,” says Dominique. Your business plan and brand exercise will become the basis for how you move forward.\n\u003cp\u003e“Be true to what you love,” adds Kerrie. “I’m not a sci-fi reader. We could do sci-fi boxes, but I wouldn’t know what to put in it.” For both women, their passion shines through, and that resonates with customers looking to cut through the noise of massive retailers with millions of books.\u003c/p\u003e\n\u003cp\u003eWith new tools emerging every day, there’s never been an easier time to be an online independent bookseller. Find your niche, wield the power of storytelling, and build a future by spreading the magic of reading.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature image by Pete Ryan\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eHow to start an online bookstore FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start an online book business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best way to start an online bookstore is with these steps:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eChoose a bookstore business model and niche.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDefine your audience and brand.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSource books through publishers or authors (or, in the case of vintage books, check thrift stores, yard sales, and marketplaces).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBuild a website.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCreate a marketing plan to attract potential customers.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eStart selling and making book sales.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo online bookstores make money?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAny business can make money with the right strategy. You can compete with retail book giants if you understand your niche and don’t try to compete on price. Discover what makes your bookstore special and lean into it. Set a pricing strategy that ensures you profit from book sales. You can also find other sources of income through book merch, live events, and subscriptions.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much money do you need to open a bookstore?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe amount of money you need to start your own bookstore will depend on your model. An online bookstore will require much less startup funding than a brick-and-mortar bookstore. You will still need to account for costs such as inventory, software and website fees, marketing budget, and other fixed costs, like rent and utilities. You can start your own business with just a few hundred dollars if you choose a model like \u003ca href=\"/blog/print-on-demand-books\"\u003eprint-on-demand books\u003c/a\u003e or \u003ca href=\"/blog/dropshipping-books\"\u003edropshipping books\u003c/a\u003e that require no inventory.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Ready to turn your reading hobby into a business? Start your own online bookstore and learn everything from how to source books to where to sell them.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Stacked books with receipt tape printing along the page edges: start an online bookstore\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-open-a-bookstore-sell-books-online.jpg?v=1638989657\"\u003e\u003c/p\u003e\u003cp\u003eReady to turn your reading hobby into a business? Start your own online bookstore and learn everything from how to source books to where to sell them.\u003c/p\u003e","seo":{"__typename":"SEO","title":"The Ultimate Guide to Launching Your Own Online Bookstore (2024)","description":"Ready to turn your reading hobby into a business? Start your own online bookstore and learn everything from how to source books to where to sell them."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/sell-books-online\",\"en-GB\":\"https://www.shopify.com/uk/blog/sell-books-online\",\"en-AU\":\"https://www.shopify.com/au/blog/sell-books-online\",\"en-ID\":\"https://www.shopify.com/id/blog/sell-books-online\",\"en-NZ\":\"https://www.shopify.com/nz/blog/sell-books-online\",\"en-ZA\":\"https://www.shopify.com/za/blog/sell-books-online\",\"en-NG\":\"https://www.shopify.com/ng/blog/sell-books-online\",\"en-PH\":\"https://www.shopify.com/ph/blog/sell-books-online\",\"en-SG\":\"https://www.shopify.com/sg/blog/sell-books-online\",\"en-HK\":\"https://www.shopify.com/hk/blog/sell-books-online\",\"en-IE\":\"https://www.shopify.com/ie/blog/sell-books-online\",\"en-MY\":\"https://www.shopify.com/my/blog/sell-books-online\",\"de\":\"https://www.shopify.com/de/blog/buchladen-eroeffnen\",\"es\":\"https://www.shopify.com/es/blog/como-vender-libros-online\",\"fr\":\"https://www.shopify.com/fr/blog/ouvrir-une-librairie-en-ligne\",\"it\":\"https://www.shopify.com/it/blog/vendere-libri-online\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"50+ Best Shopify Stores to Inspire Your Own (2024)\",\"url\":\"blog/shopify-stores\"},{\"title\":\"The Ultimate Guide To Selling Plants Online\",\"url\":\"blog/sell-plants-online\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"url\":\"blog/make-sell-merch\"},{\"title\":\"How To Make Money on YouTube in 2024: 7 Simple Strategies\",\"url\":\"blog/198134793-how-to-make-money-on-youtube\"},{\"title\":\"64 Small Business Ideas for Extra Income in 2024\",\"url\":\"blog/low-investment-business-ideas\"},{\"title\":\"Use These Low-Cost Business Ideas To Make Big Returns\",\"url\":\"blog/low-cost-business-ideas-with-high-profit\"},{\"title\":\"What Are Digital Products? Sell These 10 Products Online (2024)\",\"url\":\"blog/digital-products\"},{\"title\":\"9 Dropshipping Coffee Suppliers\",\"url\":\"blog/9-dropshipping-coffee-suppliers\"},{\"title\":\"25 Side Hustle Ideas To Make Extra Money in 2024\",\"url\":\"blog/side-hustle\"},{\"title\":\"10 Standout Packaging Ideas for Small Businesses (2024)\",\"url\":\"blog/small-business-packaging-ideas\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-open-a-bookstore-sell-books-online_13c8edf1-c828-43cb-9350-c4d1f174fd40.jpg?v=1729278893","imageAltText":"Stacked books with receipt tape printing along the page edges: start an online bookstore","modifiedAt":"Sep 25, 2024","modifiedAtRaw":"2024-09-25T15:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/555946115106","handle":"crafts-to-make-and-sell","title":"12 Easy and Profitable Crafts to Make and Sell in 2024","publishedAt":"2024-09-25T14:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/crafts-to-make-and-sell_7ae3eba4-8c15-4f12-924b-ee59c1064b41.jpg?v=1729266155","altText":"Illustration of several people working on oversized crafts such as pottery, textile art, and jewellery","width":2000,"height":1050},"tags":["Find an Idea"],"contentHtml":"Do-it-yourself content has turned \u003ca href=\"/blog/how-to-use-tiktok\"\u003eTikTok\u003c/a\u003e creators into overnight stars. A quick \u003ca href=\"/blog/youtube-marketing\"\u003eYouTube\u003c/a\u003e search uncovers craft tutorials for everything from embroidery to \u003ca href=\"/blog/sell-woodworking-projects\"\u003ewoodworking\u003c/a\u003e. And despite more competition, Pinterest is still \u003ca href=\"https://www.statista.com/statistics/463353/pinterest-global-mau/\"\u003egrowing\u003c/a\u003e. The DIY movement is having a moment (again). \n\u003cp\u003eStudies \u003ca href=\"https://www.psychologytoday.com/us/blog/prescriptions-life/201906/working-your-hands-does-wonders-your-brain\"\u003eshow\u003c/a\u003e that working with your hands offers many \u003ca href=\"https://www.shopify.ca/blog/entrepreneurship-and-mental-health\"\u003emental health\u003c/a\u003e benefits. Crafting diversifies your brain activity, especially for those who do computer work, helping to increase creativity. And the sense of accomplishment in creating something from scratch can \u003ca href=\"https://www.shopify.ca/blog/how-to-deal-with-stress\"\u003edecrease stress\u003c/a\u003e and anxiety. \u003c/p\u003e\n\u003cp\u003eBetter yet, exploring your creativity may even spark a business idea. If you’re looking for a \u003ca href=\"/blog/make-money-from-your-hobbies\"\u003ehobby you can monetize\u003c/a\u003e, let’s get crafting! Ahead, explore trending crafts to make and sell, with ideas for every skill level. Learn how to \u003ca href=\"/blog/fire-movement\"\u003ediversify your income\u003c/a\u003e and turn your passion into products to sell online, at craft fairs, and everywhere in between.\u003c/p\u003e\n\u003ch2\u003e12 crafts to make and sell\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eTufted rugs and mats\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003ePaper flowers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eTextile dyeing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eHome fragrance products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eCeramic or clay plant pots\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eNeedle felted goods\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eVintage upcycle\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eTote bags\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eWoven and knotted home décor\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eHandmade beauty products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eResin and polymer clay jewelry\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eDisco ball art\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThis list of crafts to make and sell is based on popular products sold by online retailers, predictions from crafting sources, and trending craft topics on social media. But this is only the tip of the iceberg. Browse craft fairs and social media for DIY crafts that may spark an idea for something completely new. Anyone can sell crafts online once you find the right idea.\u003c/p\u003e\n\u003ch3 id=\"1\"\u003e1. Tufted rugs and mats\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003cem\u003eMush Studios\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eOne trend that’s \u003ca href=\"https://trends.google.com/trends/explore?date=today%205-y\u0026amp;geo=US\u0026amp;q=rug%20tufting\"\u003estill going strong\u003c/a\u003e is rug making, using a hooking or tufting method. Whether you hook by hand with a punch needle or use a mechanical/electric tufting gun, you can create unique rugs, mats, or textile wall art based on your own designs. The top creators are often fetching hundreds of dollars for one two-by-three-foot rug. It can be a lucrative business if you find your niche.\u003c/p\u003e\n\u003cp\u003eOne brand that rode the wave of this trend when it first surged was \u003ca href=\"/blog/mush-studios-tik-tok-partnerships\"\u003eMush Studios\u003c/a\u003e. Founder Jacob Winter picked up tufting as a hobby during the pandemic, documenting his process on TikTok. When those videos went viral, he launched his successful brand. \u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@mushstudios/video/7018664115149212934\" data-video-id=\"7018664115149212934\"\u003e\n\u003csection\u003e\u003ca title=\"@mushstudios\" href=\"https://www.tiktok.com/@mushstudios?refer=embed\" target=\"_blank\"\u003e@mushstudios\u003c/a\u003e Just you know! Making another rug :p this one is called Oops! Supposed to look like a spill on a traditional rectanglular rug \u003ca title=\"mushstudios\" href=\"https://www.tiktok.com/tag/mushstudios?refer=embed\" target=\"_blank\"\u003e#mushstudios\u003c/a\u003e \u003ca title=\"tufting\" href=\"https://www.tiktok.com/tag/tufting?refer=embed\" target=\"_blank\"\u003e#tufting\u003c/a\u003e \u003ca title=\"♬ original sound - Miss James\" href=\"https://www.tiktok.com/music/original-sound-6952922948065446662?refer=embed\" target=\"_blank\"\u003e♬ original sound - Miss James\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003cp\u003e\u003cstrong\u003e🧶 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eOffer a custom or made-to-order service, creating tufted rugs to your customers’ specs.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eStarting out in this space will cost you a few hundred dollars for materials, especially if you opt for the tufting gun method. Try a class, if one is offered in your area, to see if you enjoy it before investing.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"2\"\u003e2. Paper flowers\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003cem\u003eThe House That Lars Built\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003ePaper flowers are simple crafts to make and sell, and potentially can be a fruitful small business idea. The wedding services market is expected to be worth upward of \u003ca href=\"https://www.grandviewresearch.com/industry-analysis/wedding-services-market-report\"\u003e$420 billion by 2030\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eMarketing paper flowers as statement-making décor for weddings and events could score you a piece of that very big pie. Tons of free online paper flower tutorials and templates make it easy to get started. Better yet, paper flowers are among the easiest crafts to make and require very little upfront cost to get started.\u003c/p\u003e\n\u003cp\u003eBrittany Watson Jepsen built her career as a blogger and content creator for a decade before scaling her brand, \u003ca href=\"https://shop.thehousethatlarsbuilt.com/\"\u003eThe House That Lars Built\u003c/a\u003e, to include an ecommerce business. Brittany’s handmade paper flower tutorials were a particularly big hit among her followers. Now, she sells kits to help others easily make them from home. \u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003cem\u003eThe House That Lars Built\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003e🧶 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eFind or create designs that can fold down and be unfurled by your customer to save on shipping costs.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhy not try making and selling craft kits for kids or adults, assembling and cutting elements of paper flowers that customers can assemble at home?\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"3\"\u003e3. Textile dyeing \u003c/h3\u003e\nTie-dye cycled back into popularity in ’90s, popping up in fashion retailer collections on everything from sneakers to underwear. Tie-dyed goods are easy crafts to make and sell from home, requiring very few materials and skills. \n\u003cp\u003eYou can buy and dye bulk blank t-shirts or tie-dye fabric to sew into one-of-a-kind products, depending on your skill level. Also try traditional Japanese shibori, a trending method of resist-dyeing using natural indigo dye. \u003c/p\u003e\n\u003cp\u003eOr, make your own fabrics to sew onto one-of-a-kind DIY crafts or handmade clothing—another \u003ca href=\"https://www.marthastewart.com/8352159/craft-trends\"\u003etrending craft\u003c/a\u003e for 2024. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🧶 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eFabric dye, both synthetic and natural, can be purchased commercially. You can also experiment with making your own dyes with ingredients from your pantry, like avocado skins, turmeric, or teas.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTie-dyeing typically can be done using string or elastic to resist dye. But anything can be used for this purpose—try bulldog clips, clothespins, or a wax-resist method like batik.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-related-article-block=\"true\" data-related-article-link=\"build-a-website\" data-related-article-title=\"How To Create a Website in 9 Steps (2024)\" data-related-article-description=\"Create a website for your small business or project with this nine-step beginner’s guide. Learn how to set up themes, ecommerce, and SEO using a website builder.\" data-related-article-image=\"https://cdn.shopify.com/s/files/1/0070/7032/articles/1-build-a-website.jpg?v=1729691024\"\u003e\u003c/div\u003e\n\u003ch3 id=\"4\"\u003e4. Home fragrance products\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.shopfbcandle.com\"\u003e\u003cem\u003eFrères Branchiaux\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eOne of the easiest crafts to make and sell online, home fragrance products like candles require no prior crafting experience. And, they’re in demand. Candle making continues to \u003ca href=\"https://trends.google.com/trends/explore?date=today%205-y\u0026amp;geo=US\u0026amp;q=candle%20making\"\u003etrend\u003c/a\u003e and the home fragrance market is expected to reach \u003ca href=\"https://www.fortunebusinessinsights.com/home-fragrance-market-102422\"\u003e$38.41 billion by 2032\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eYou can purchase a basic candle-making kit to experiment with the process of adding essential oils to melted wax. But the possibilities are endless: Get creative and stand out with unique containers/shapes like those by \u003ca href=\"https://yuibrooklyn.com/collections/all-products\"\u003eYui Brooklyn\u003c/a\u003e, great branding like \u003ca href=\"https://boysmells.com/collections/candles\"\u003eBoy Smells\u003c/a\u003e, a niche audience like \u003ca href=\"/blog/scent-and-fire\"\u003eScent \u0026amp; Fire\u003c/a\u003e, or unusual scent combinations like \u003ca href=\"https://www.frostbeardstudio.com/collections/book-lovers-soy-candles\"\u003eFrostbeard\u003c/a\u003e candles. \u003c/p\u003e\n\u003cp\u003eIn a crowded market, what’s your \u003ca href=\"/blog/unique-selling-proposition\"\u003eunique selling proposition\u003c/a\u003e? \u003c/p\u003e\n\u003cp\u003eYoung brothers Austin, Collin, and Ryan Gill started their candle brand as a home-schooling activity with the help of their mom, Celena. \u003ca href=\"/blog/kidpreneur-candle-business\"\u003eFrères Branchiaux\u003c/a\u003e started out selling at craft fairs and is now a seven-figure business with products sold in Macy’s and Whole Foods.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-permalink=\"https://www.instagram.com/reel/CpGMuYNsE0j/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/reel/CpGMuYNsE0j/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/CpGMuYNsE0j/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\"\u003eA post shared by Frères Branchiaux Candle Co.®️ (@freresbranchiaux)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003e🧶 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eOther home fragrance crafts to make and sell include room and linen sprays, custom essential oil blends, and natural diffusers.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIf you plan to make and sell candles online, be mindful that they are products susceptible to breakage and melting. Factor this into your packing and shipping strategy.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e🎨 Learn more: \u003c/strong\u003e\u003ca href=\"/blog/candle-business\"\u003eHow To Start a Candle Business (Guide and Examples)\u003c/a\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e💡 Looking for more DIY ideas?\u003c/p\u003e\n\u003cp\u003eThere are endless \u003ca href=\"/blog/things-to-make-and-sell\"\u003ethings to make and sell\u003c/a\u003e, such as pet treats, DIY coasters, handmade notecards, wooden cutting boards, and metal picture frames. Find the DIY project that’s suited to your skills and interests. 👉 \u003cstrong\u003e\u003ca href=\"/blog/things-to-make-and-sell\"\u003eGet the list\u003c/a\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"5\"\u003e5. Ceramic or clay plant pots\u003c/h3\u003e\nThe plant-parent population \u003ca href=\"https://www.nbcnews.com/think/opinion/covid-lockdowns-turned-buying-plants-next-big-pandemic-trend-good-ncna1256223\"\u003egrew\u003c/a\u003e like a weed at the onset of the pandemic, and businesses selling plants and plant accessories harvested the benefits. And, with plant care being a long-term commitment, tangential businesses will see benefits for years to come.\n\u003cp\u003eThere is often a higher barrier to entry to pottery due to the need for specialized ovens (called kilns) to fire the clay. These are often cost- and space-prohibitive, but you can generally find community centers or clay studios that rent kiln time. \u003c/p\u003e\n\u003cp\u003ePottery-like plant pots can also be made from air clay or cement (poured into molds) and do not require firing. \u003c/p\u003e\n\u003cp\u003eRachel Acosta made a “radical career change” when she quit her job as a data scientist to pursue her pottery hobby as a career. Her brand \u003ca href=\"/blog/glaze-me-pretty-career-pivot\"\u003eGlaze Me Pretty\u003c/a\u003e sells ceramic plant pots and vases alongside a number of fired goods like dinnerware and soap dishes.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003cem\u003eGlaze Me Pretty\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003e🧶 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eTake a pottery workshop or class to learn how to work with clay and get access to a kiln. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsider other plant accessories like garden markers, hanging planters, watering spikes, or window boxes that can be made from a variety of materials.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSince pottery is one of the more challenging crafts to make and sell, it’s less saturated than some of the other DIY ideas. It’s still important to find your own aesthetic to stand out from the crowd. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e🎨 Learn more: \u003c/strong\u003e\u003ca href=\"/blog/sell-plants-online\"\u003eThe Ultimate Guide To Selling Plants Online\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e6. Needle felted goods\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://thegeneralbean.com/\"\u003e\u003cem\u003eThe General Bean\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cem\u003eMartha Stewart\u003c/em\u003e magazine named needle felting as a \u003ca href=\"https://www.marthastewart.com/8352159/craft-trends\"\u003etrending craft\u003c/a\u003e to make and sell for 2024. Needle felting is a sculptural wool craft made using a long, thin needle with a series of notches at the tip. This needle is poked into the wool, tangling it as it’s extracted. As the crafter continues this process, the wool becomes more dense and can be shaped into a number of finished products.\u003c/p\u003e\n\u003cp\u003eOnce you get a hang of the technique, this is one of the many easy crafts on this list. Consider making and selling anything from felted wool dryer balls like those in the example from The General Bean above, felted soap casings, ornaments, pet toys, and more.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🧶 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eWith trending crafts, you’ll find a ton of competition in the market. Consider what you can create that differs from what you see from competitors.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFelted goods make great gifts. Create product collections around gifting holidays like Mother’s Day or graduation and attend local craft fairs during busy shopping seasons.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"7\"\u003e7. Vintage upcycle\u003c/h3\u003e\nIf you’re looking for a sustainable idea for a craft you can do from home, vintage upcycling might be for you. The process involves sourcing vintage or used clothing—maybe pieces that have rips, stains, or dated shapes—and repurposing parts into new products. \n\u003cp\u003eUpcycled materials from a torn maxi-skirt could become a tote bag; a faded vintage sweatshirt could be cropped and re-dyed; an old t-shirt could be reimagined as a baby hat. The possibilities are endless for this DIY trend.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://frankiecollective.com/\"\u003eFrankie Collective\u003c/a\u003e upcycles vintage sports jerseys and other goods, mostly from the ’80s and ’90s, into other clothing, like shorts and crop tops.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003cem\u003eFrankie Collective\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003e🧶 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eYou don’t need to have sewing skills or even a sewing machine to upcycle vintage clothing. Try distressing denim or cropping and dyeing tees.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsider what’s in demand. Which fashion trends from the past have cycled back? How can you convert less-desirable cuts into modern silhouettes?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e🎨 Learn more: \u003c/strong\u003e\u003ca href=\"/blog/211022217-sell-vintage-clothing-online\"\u003eHow to Sell Vintage Clothing Online: The Ultimate Guide\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e8. Tote bags\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://bkind.com/\"\u003e\u003cem\u003eBKIND\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThis is one of the most versatile craft ideas on our list, with options for every level of skill and creativity. At the low end, you can buy blank cotton tote bags and personalize them with silkscreening, beading, hand painting, textile dyeing, or embroidering. \u003c/p\u003e\n\u003cp\u003eFor more advanced crafters, sew tote bags from scratch from your own pattern—add pockets, closures, and other details to make yours unique.\u003c/p\u003e\n\u003cp\u003eAlso consider other types of bags you can make. Take this example from upcycle brand \u003ca href=\"https://www.psychicoutlaw.com/\"\u003ePsychic Outlaw\u003c/a\u003e. The team turns vintage quilts into a number of accessories, from cosmetic pouches to fanny packs.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003cem\u003ePsychic Outlaw\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003e🧶 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eAs a sustainable option, upcycle vintage clothing or fabric into a usable tote bag. \u003ca href=\"/blog/consumer-trends\"\u003eConsumer trends\u003c/a\u003e continue to tip toward brands with \u003ca href=\"/blog/sustainable-business-practices\"\u003esustainable business practices\u003c/a\u003e.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsider finding a niche in this crowded market. What about tote bags just for wine bottles, totes that convert to backpacks, bags that fold up to fit in a pocket, or totes screen printed with memes and pop-culture references?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIf you truly don’t have a knack for crafting, consider uploading your designs to a \u003ca href=\"/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e partner and have them shipped directly to your customer.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e9. Woven and knotted home décor \u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.the-citizenry.com/\"\u003e\u003cem\u003eThe Citizenry\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWoven and knotted textile art has made a big comeback in tandem with midcentury home trends. These home décor crafts have a range of options for every skill set. Macramé is a knotted technique popularized in the Victorian era and revived in the 1970s that can be used to make belts, textile art, and hanging planters.\u003c/p\u003e\n\u003cp\u003eSearches for “hanging planter” \u003ca href=\"https://trends.google.com/trends/explore?date=today%205-y\u0026amp;geo=US\u0026amp;q=hanging%20planter\"\u003espiked\u003c/a\u003e in 2020 and have had sustained interest since, peaking during each spring gardening season. Even better, if you’re looking for easy crafts to make and sell, this craft is perfect for beginners.\u003c/p\u003e\n\u003cp\u003eOther textile crafts like hanging wall art can be made with a weaving technique using a loom—these can range from a simple wooden frame or hand loom to large electrical power looms. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://obakki.com/\"\u003eObakki\u003c/a\u003e works with artisans in Mexico to produce handcrafted home décor like this textile wall hanging, made to order in custom sizes.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003cem\u003eObakki\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003e🧶 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eA beginner weaving kit can cost as little at $30 and contains all of the supplies you need to weave a trial project.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhat other woven crafts can you make and sell? Consider placemats, bathmats, soft baskets, throw pillows, DIY rope bowls, or jewelry.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFollow trends in home and décor when planning your collections. Etsy \u003ca href=\"https://www.etsy.com/seller-handbook/article/1214134051849\"\u003eidentified\u003c/a\u003e curved shapes, boho details, and wiggle patterns as décor trends for 2024.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e10. Handmade beauty products\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.handmade-heroes.com/\"\u003e\u003cem\u003eHandmade Heroes\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eDIY beauty products can be easy crafts to make and sell—even if you’re not very creative. Dabble with testing simple products (like DIY bath bombs) in your spare time before progressing to more complicated craft ideas like nail polish or lotions. \u003c/p\u003e\n\u003cp\u003eOnce you’ve perfected your product and start to see some success with your business, consider upgrading to working with a lab or factory to produce your products. \u003c/p\u003e\n\u003cp\u003eThat’s what Melissa Butler did when her handmade lipstick line—created in her kitchen—started to take off. Now \u003ca href=\"/blog/beauty-brand-the-lip-bar\"\u003eThe Lip Bar\u003c/a\u003e products are sold in Walmart, CVS, and in the brand’s own flagship store.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🧶 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eAs handmade beauty products make great gifts, consider building your collections around gift-giving occasions. Gift sets are a great way to bundle products and make shopping simpler for your customers. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhen you’re just starting your craft business, you can save on overhead costs by using upcycled materials like Mason jars for product packaging. Local thrift stores are often good sources for these ideas.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e🎨 Learn more: \u003c/strong\u003e\u003ca href=\"/blog/sell-makeup-online\"\u003eHow To Start a Makeup Line in 5 Steps\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e11. Resin and polymer clay jewelry \u003c/h3\u003e\nBoth resin and polymer clay jewelry creations began trending a couple of years ago but are still popping up all over the web because of their versatility and appeal as DIY crafts. \u003cem\u003eMartha Stewart\u003c/em\u003e magazine names resin art as one of 2024’s \u003ca href=\"https://www.marthastewart.com/8352159/craft-trends\"\u003etrending crafts\u003c/a\u003e.\n\u003cp\u003eResin jewelry is often characterized by items like dried flowers “preserved” in a hard, clear substance, while most common polymer clay jewelry is composed of opaque geometric shapes in bold colors. \u003c/p\u003e\n\u003cp\u003eBoth require some upfront investment for materials but have a low learning curve with plenty of online tutorials. Great as a hobby, jewelry is also an easy craft to scale into a side gig, as you can produce multiple pieces in each batch.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🧶 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eResin jewelry is slightly more complicated, since it involves mixing chemicals and can be messy. Trial and error will help you avoid bubbles in your creations.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePolymer clay jewelry can be made by cutting freehand shapes or using mini cookie cutters, then assembling the pieces with jump rings. Invest in a rolling pin designed for this purpose for a more professional finish.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsider how this medium can be used beyond jewelry. Think: holiday décor like Christmas ornaments or picture frames.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e🎨 Learn more: \u003c/strong\u003e\u003ca href=\"/blog/203365449-start-a-jewellery-making-business\"\u003eHow to Start a Jewelry Making Business: The Ultimate Guide\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e12. Disco ball art\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.rockettstgeorge.co.uk/\"\u003e\u003cem\u003eRockett St George\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eOne of the trendiest crafts to make and sell in 2024 is disco ball art or mirrored mosaic art goods. This mirrored effect is showing up on everything from bar carts to holiday ornaments.\u003c/p\u003e\n\u003cp\u003eYou can find mosaic tile mirror sheets through many craft and online retailers to create the effect on goods to sell. This trend is especially popular for home décor crafts but can be applied to almost everything. Your imagination is the limit!\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.manifestie.com/\"\u003eManifestie\u003c/a\u003e is a festival wear brand that has gone wild with the trend, bedazzling hats and even decorative helmets with a mirrored exterior.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003cem\u003eManifestie\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe disco ball trend has even made its may into makeup trends, with TikTok creators like Miryssa using peel and stick mirror sheets to create this look:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@miryssamua/video/7283524504343629102\" data-video-id=\"7283524504343629102\"\u003e\n\u003csection\u003e\u003ca title=\"@miryssamua\" href=\"https://www.tiktok.com/@miryssamua?refer=embed\" target=\"_blank\"\u003e@miryssamua\u003c/a\u003e I wanted to be \u003ca title=\"jennamarbles\" href=\"https://www.tiktok.com/tag/jennamarbles?refer=embed\" target=\"_blank\"\u003e#jennamarbles\u003c/a\u003e today \u003ca title=\"jennaandjulien\" href=\"https://www.tiktok.com/tag/jennaandjulien?refer=embed\" target=\"_blank\"\u003e#jennaandjulien\u003c/a\u003e \u003ca title=\"disco\" href=\"https://www.tiktok.com/tag/disco?refer=embed\" target=\"_blank\"\u003e#disco\u003c/a\u003e \u003ca title=\"discoball\" href=\"https://www.tiktok.com/tag/discoball?refer=embed\" target=\"_blank\"\u003e#discoball\u003c/a\u003e \u003ca title=\"nostalgia\" href=\"https://www.tiktok.com/tag/nostalgia?refer=embed\" target=\"_blank\"\u003e#nostalgia\u003c/a\u003e \u003ca title=\"oldyoutube\" href=\"https://www.tiktok.com/tag/oldyoutube?refer=embed\" target=\"_blank\"\u003e#oldyoutube\u003c/a\u003e \u003ca title=\"juliensolomita\" href=\"https://www.tiktok.com/tag/juliensolomita?refer=embed\" target=\"_blank\"\u003e#juliensolomita\u003c/a\u003e \u003ca title=\"funny\" href=\"https://www.tiktok.com/tag/funny?refer=embed\" target=\"_blank\"\u003e#funny\u003c/a\u003e \u003ca title=\"funnyvideos\" href=\"https://www.tiktok.com/tag/funnyvideos?refer=embed\" target=\"_blank\"\u003e#funnyvideos\u003c/a\u003e \u003ca title=\"♬ original sound - Jenna \u0026amp; Julien\" href=\"https://www.tiktok.com/music/original-sound-6958035357883468545?refer=embed\" target=\"_blank\"\u003e♬ original sound - Jenna \u0026amp; Julien\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003ch2\u003eHow to find trending craft ideas\u003c/h2\u003e\n\u003cp\u003eWhen you’re looking for crafts to make and sell, the best place to start is with \u003ca href=\"/blog/what-is-market-research\"\u003emarket research\u003c/a\u003e. This includes following trends in the industry. The niche craft communities on TikTok, \u003ca href=\"/blog/pinterest-marketing\"\u003ePinterest\u003c/a\u003e, and Instagram can be a goldmine for DIY ideas. As you engage with content, the algorithms will start showing you similar content, including viral trends within those areas.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/h40pnm-rBRA?si=LP8P72TsDeILKtCM\" height=\"315\" width=\"560\" teidentifier=\"x60ds08gnblx3a97ic\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003cp\u003eAlso consider investigating trends through the following sources:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://www.etsy.com/seller-handbook/article/1214134051849\"\u003eEtsy Marketplace Insights\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://trends.pinterest.com/\"\u003ePinterest Trends\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://trends.google.com/trends\"\u003eGoogle Trends\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://ads.tiktok.com/business/creativecenter/inspiration/popular/pc/en\"\u003eTikTok Trend Discovery\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/trending-products\"\u003eShopify Trending Products \u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eGet creative and sell crafts online today\u003c/h2\u003e\n\u003cp\u003eArm yourself with a glue gun and your winning DIY ideas. It’s time to upgrade your skills from a side hobby to selling crafts with your own business. Before you jump into the craft world, though, remember to \u003ca href=\"/blog/how-to-build-a-brand\"\u003ebuild a solid brand\u003c/a\u003e, write a \u003ca href=\"/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e, and identify your \u003ca href=\"/blog/target-audience\"\u003etarget customer\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eRemember to follow trends in DIY crafts and consider seasonality. You’re ready to make and sell crafts from home via an online marketplace or your own branded ecommerce store. Or, meet your customers in person and start selling your crafts through retail stores and craft fairs.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustrations by Sophie Gullbrants\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eCrafts to make and sell FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I learn to make crafts?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cp itemprop=\"text\"\u003eGood news: You don’t have to spend years in formal art school to learn how to make DIY crafts. There are several free sources for craft ideas and craft tutorials on YouTube, TikTok, Instagram, and craft blogs. Many even share links to where to buy materials. Local community centers and colleges may also offer individual courses or workshops to help you start selling crafts quickly.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I price DIY crafts that I make to sell?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cp itemprop=\"text\"\u003ePricing your crafts for retail or wholesale can follow simple pricing formulas that factor in cost of materials, fixed costs like rent or utilities, the value of your time and expertise, and your profit margin. Profitable crafts to make and sell are those that can be sold at market value while still covering costs and \u003ca href=\"/blog/what-is-profit-margin\"\u003eprofit margin\u003c/a\u003e. Remember that one-of-a-kind goods inherently have value because of their uniqueness. Look to others selling crafts who make similar products and ensure that you are priced within a reasonable range for the market.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are easy crafts to make and sell?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cp itemprop=\"text\"\u003eCrafts to make and sell can run the gamut from fairly simple to extremely complex, but it’s entirely personal based on your unique skill set and artistic ability. Dabble in multiple types of crafts to see what comes naturally to you. Candles, beaded jewelry, and tie-dying are all craft ideas that can be made by the creatively challenged and without the need to learn to use specialized equipment.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat can I make and sell from home?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cp itemprop=\"text\"\u003eYou can make and sell almost anything from home. Aside from crafts like pottery or large-scale woodworking projects that require bulky or expensive equipment, you can easily start a \u003ca href=\"/blog/home-business\"\u003ehome-based business\u003c/a\u003e making crafts today. Consider the requirements of each craft and the properties of your space to see if they are compatible. For example, some crafts may require proper ventilation (paints, solvents), a laundry sink or tub (dyeing), a large working space (loom work or rugs), or a stove or oven (candles, polymer clay).\u003c/p\u003e\n\u003cp\u003eThe best craft ideas are handmade items that you can produce with what you have on hand and skills that are easily learned from home. You can sell DIY crafts online from home through your own store or an online marketplace like an \u003ca href=\"/blog/sell-on-etsy\"\u003eEtsy shop\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere do I sell my crafts?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cp itemprop=\"text\"\u003eThere are a number of places where you can sell your crafts and market your craft business to make extra money. The best way to build your DIY brand is through your own \u003ca href=\"/blog/ecommerce-business-blueprint\"\u003eecommerce store\u003c/a\u003e, where you can sell online directly to your customers. Diversifying your sales channels, however, can help you reach a wider audience. Many crafters opt to sell through an online marketplace like an Etsy shop alongside their online store. You can also start selling crafts at craft fairs or local farmers markets that accept craft vendors.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Explore trending crafts to make and sell, with ideas for every skill level. Diversify your income and turn your passion into a profitable business.","excerptHtml":"\u003cimg alt=\"Illustration of several people working on oversized crafts such as pottery, textile art, and jewellery\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/crafts-to-make-and-sell.jpg?v=1626205286\"\u003eExplore trending crafts to make and sell, with ideas for every skill level. Diversify your income and turn your passion into a profitable business.","seo":{"__typename":"SEO","title":"12 Easy and Profitable Crafts to Make and Sell in 2024","description":"Explore trending crafts to make and sell, with ideas for every skill level. Diversify your income and turn your passion into a profitable business."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/crafts-to-make-and-sell\",\"en-GB\":\"https://www.shopify.com/uk/blog/crafts-to-make-and-sell\",\"en-AU\":\"https://www.shopify.com/au/blog/crafts-to-make-and-sell\",\"en-ID\":\"https://www.shopify.com/id/blog/crafts-to-make-and-sell\",\"en-NZ\":\"https://www.shopify.com/nz/blog/crafts-to-make-and-sell\",\"en-ZA\":\"https://www.shopify.com/za/blog/crafts-to-make-and-sell\",\"en-NG\":\"https://www.shopify.com/ng/blog/crafts-to-make-and-sell\",\"en-PH\":\"https://www.shopify.com/ph/blog/crafts-to-make-and-sell\",\"en-SG\":\"https://www.shopify.com/sg/blog/crafts-to-make-and-sell\",\"en-HK\":\"https://www.shopify.com/hk/blog/crafts-to-make-and-sell\",\"en-IE\":\"https://www.shopify.com/ie/blog/crafts-to-make-and-sell\",\"en-MY\":\"https://www.shopify.com/my/blog/crafts-to-make-and-sell\",\"es\":\"https://www.shopify.com/es/blog/como-hacer-manualidades-en-casa\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"Moving From Etsy to Shopify- An Ecommerce Migration Story\",\"url\":\"blog/211686281-moving-from-etsy-to-shopify\"},{\"title\":\"How to Make and Sell Stickers Online\",\"url\":\"blog/how-to-make-sell-stickers\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"24 Best Side Hustle Ideas to Make Extra Money Today\",\"url\":\"blog/side-hustle\"},{\"title\":\"How to Sell Art Online- The Ultimate Guide\",\"url\":\"blog/211990409-how-to-sell-art-online\"},{\"title\":\"How to Sell Furniture and Home Decor Online- The Ultimate Guide\",\"url\":\"blog/sell-furniture-online\"},{\"title\":\"How to Start a Clothing Business, from T-Shirts to High Fashion\",\"url\":\"blog/clothing-business\"},{\"title\":\"What Makes a Great Business Idea?\",\"url\":\"blog/develop-business-idea\"},{\"title\":\"How to Start a Bath Bomb Business from Home- A Step-by-Step Guide\",\"url\":\"blog/bath-bomb-business\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/crafts-to-make-and-sell_7ae3eba4-8c15-4f12-924b-ee59c1064b41.jpg?v=1729266155","imageAltText":"Illustration of several people working on oversized crafts such as pottery, textile art, and jewellery","modifiedAt":"Sep 25, 2024","modifiedAtRaw":"2024-09-25T14:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/557640155170","handle":"tiktok-shopping","title":"TikTok Shopping: Everything You Need To Know To Start Selling","publishedAt":"2024-09-24T00:21:35Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok-shopping_5368eac6-a0fb-41fb-9e54-d56230016837.jpg?v=1729278796","altText":"A shopping bag with a TikTok logo, representing TikTok Shopping","width":1848,"height":782},"tags":["How to Sell Online"],"contentHtml":"\n\u003cp\u003eWhen you’re shopping online or looking for product recommendations, where do you go first? While Google is a common starting point, consumers are increasingly turning to their favorite social media apps to shop. Chief among them: TikTok. According to the platform, its popular shopping hashtag \u003ca href=\"https://www.tiktok.com/tag/tiktokmademebuyit?lang=en\" target=\"_blank\"\u003e#TikTokMadeMeBuyIt\u003c/a\u003e appears on more than \u003ca href=\"https://ads.tiktok.com/business/creativecenter/hashtag/tiktokmademebuyit/pc/en?rid=mhygf5sn9md\" target=\"_blank\"\u003e150,000 videos\u003c/a\u003e every week.\u003c/p\u003e\n\u003cp\u003eNot only has TikTok become a search engine, a source of inspiration, and a powerhouse product recommender—it’s also a destination for businesses to \u003ca href=\"/sell-on-tiktok\" target=\"_blank\"\u003esell directly to TikTok users\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eAhead, learn how to sign up for TikTok Shop and use the platform’s commerce features to reach potential customers where they’re already spending their time.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is TikTok Shop?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to set up TikTok Shop\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e5 ways users can shop your products in the TikTok app\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eTikTok shopping best practices\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eTikTok shopping FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is TikTok Shop?\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"https://business.tiktokshop.com/us/seller\" target=\"_blank\"\u003eTikTok Shop\u003c/a\u003e is a set of features that lets users with business accounts sell directly on TikTok. With TikTok becoming a go-to for product discovery, especially for \u003ca href=\"/blog/how-to-market-to-gen-z\" target=\"_blank\"\u003eGen Z\u003c/a\u003e and \u003ca href=\"/blog/gen-alpha\" target=\"_blank\"\u003eGen Alpha\u003c/a\u003e, brands benefit from showing up in TikTok search results and offering convenient TikTok shopping options. Using TikTok Shop, sellers like you can transform your TikTok account into a digital storefront, combining your shoppable video posts with the power of \u003ca href=\"/blog/tiktok-marketing\" target=\"_blank\"\u003eTikTok marketing\u003c/a\u003e. With social selling features like this, users in your target audience can discover and buy your products without even leaving the app.\u003c/p\u003e\n\u003ciframe title=\"What is TikTok Shop and how to use it?\" src=\"https://www.youtube.com/embed/ekcdEW-zmJ0\" height=\"361\" width=\"642\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch3\u003eTikTok Shop Benefits\u003c/h3\u003e\n\u003cp\u003eAdding TikTok Shop to your available \u003ca href=\"/blog/sales-channel\" target=\"_blank\"\u003esales channels\u003c/a\u003e creates another touchpoint in addition to your \u003ca href=\"/blog/start-online-store\" target=\"_blank\"\u003eonline store\u003c/a\u003e that supports your potential customers’ online shopping preferences.\u003c/p\u003e\n\u003cp\u003eOther benefits of TikTok Shop include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBroadcasting to a wide demographic of potential shoppers (particularly if your product fits a popular \u003ca href=\"/blog/niche-markets\" target=\"_blank\"\u003eniche market\u003c/a\u003e that’s active on TikTok)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003ePartnering with trusted creators and using \u003ca href=\"/blog/influencer-marketing\" target=\"_blank\"\u003einfluencer marketing\u003c/a\u003e to increase authenticity\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eCreatively positioning your products in \u003ca href=\"/blog/tiktok-video-ideas\" target=\"_blank\"\u003eentertaining video content\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eCreating a \u003ca href=\"/blog/personalized-shopping-experiences\" target=\"_blank\"\u003epersonalized shopping experience\u003c/a\u003e based on TikTok user behavior\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eBenefitting from virality with \u003ca href=\"/blog/tiktok-trends\" target=\"_blank\"\u003eTikTok trends\u003c/a\u003e and hashtag challenges like \u003ca href=\"/blog/tiktok-made-me-buy-it\" target=\"_blank\"\u003e#TikTokMadeMeBuyIt\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"2\"\u003eHow to set up TikTok Shop\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#111\"\u003eSet up your online store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#222\"\u003eConnect or create a TikTok business account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#333\"\u003eRegister for TikTok Shop\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#444\"\u003ePromote your products\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cfig\u003e\u003c/fig\u003e\n\u003cp\u003eStart selling on TikTok in four easy steps:\u003c/p\u003e\n\u003ch3 id=\"111\"\u003e1. Set up your online store\u003c/h3\u003e\n\u003cp\u003eThe easiest way to sell on TikTok is through Shopify. Shopify users can connect their stores directly to TikTok to manage inventory, sales, and advertising across platforms—all in one place.\u003c/p\u003e\n\u003cp\u003eIf you already have a Shopify store, simply install the \u003ca href=\"https://apps.shopify.com/tiktok\" target=\"_blank\"\u003eTikTok for Shopify app\u003c/a\u003e to get started with this integration. You can also use TikTok Shop with other \u003ca href=\"/blog/best-ecommerce-platforms\" target=\"_blank\"\u003eecommerce platforms\u003c/a\u003e; the process may vary slightly between platforms.\u003c/p\u003e\n\u003cfig\u003e\u003c/fig\u003e\n\u003ch3 id=\"222\"\u003e2. Connect or create a TikTok business account\u003c/h3\u003e\n\u003cp\u003eOnce you have an online store and you’ve downloaded any necessary integrations, you’ll need to connect your online store to your TikTok account. If you’re using Shopify, log into your Shopify admin. Under Sales Channels, \u003ca href=\"https://ads.tiktok.com/help/article/shopify-set-up-guide?lang=en\" target=\"_blank\"\u003eselect TikTok and connect your TikTok for Business\u003c/a\u003e account.\u003c/p\u003e\n\u003cp\u003eIf you don’t have a \u003ca href=\"https://www.tiktok.com/business/en-US/solutions/business-account\" target=\"_blank\"\u003eTikTok for Business account\u003c/a\u003e yet, creating one is quick and easy. A business account unlocks features not available to other users, such as advanced \u003ca href=\"/blog/analyzing-shopify-reports\" target=\"_blank\"\u003eanalytics\u003c/a\u003e and access to the \u003ca href=\"/blog/tiktok-ads\" target=\"_blank\"\u003eTikTok Ads Manager\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"333\"\u003e3. Register for TikTok Shop\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://seller.tiktok.com/\" target=\"_blank\"\u003eTikTok Shop is available in select markets\u003c/a\u003e, including the US, the UK, Indonesia, Malaysia, Thailand, Vietnam, and the Philippines. For those eligible for a TikTok Shop seller account based on \u003ca href=\"https://seller-us.tiktok.com/university/essay?knowledge_id=1394083227141890\u0026amp;default_language=en\u0026amp;identity=1\" target=\"_blank\"\u003elocation and other parameters\u003c/a\u003e, navigate to the \u003ca href=\"https://seller-us-accounts.tiktok.com/account/register\" target=\"_blank\"\u003eseller registration portal\u003c/a\u003e and fill out the application to get started.\u003c/p\u003e\n\u003cp\u003eUpload any required documents, including your ID, proof of residency, and proof of business ownership.\u003c/p\u003e\n\u003cp\u003eAfter submitting your application, you will receive an email about your application result in one to two days. Once accepted, you will be able to use TikTok’s shopping features.\u003c/p\u003e\n\u003ch3 id=\"444\"\u003e4. Promote your products\u003c/h3\u003e\n\u003cp\u003eA TikTok Shop should always go hand in hand with a robust \u003ca href=\"/blog/tiktok-marketing\" target=\"_blank\"\u003eTikTok marketing strategy\u003c/a\u003e. If you use Shopify, you can create and manage TikTok \u003ca href=\"/blog/marketing-campaign\" target=\"_blank\"\u003ead campaigns\u003c/a\u003e from within your Shopify admin. (Brands on TikTok Shop also benefit from being able to create TikTok Shop Ads in addition to the regular ad campaigns available to all users.)\u003c/p\u003e\n\u003cp\u003eConsider partnering with creators to enhance your \u003ca href=\"/blog/tiktok-influencer-marketing\" target=\"_blank\"\u003eTikTok influencer marketing\u003c/a\u003e strategy with shoppable content recommended by trusted voices in your community.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e5 ways users can shop your products in the TikTok app\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eLive shopping on TikTok\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eShoppable videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eProduct showcase\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#44\"\u003eShoppable ads\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#55\"\u003eTikTok Shop\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cfig\u003e\u003c/fig\u003e\n\u003cp\u003eWith TikTok Shop enabled, there are multiple in-app shopping touchpoints for users looking to buy products directly from their favorite businesses on TikTok.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e1. Live shopping on TikTok\u003c/h3\u003e\n\u003cp\u003eWhen your brand \u003ca href=\"/blog/how-to-go-live-on-tiktok\" target=\"_blank\"\u003egoes live on TikTok\u003c/a\u003e, it’s a great opportunity to demo products and answer questions in real time, while encouraging fans to purchase those products directly from the app. With live shopping ads, items can be added to the user’s cart during the livestream, and they can check out instantly or at the end of the broadcast.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e2. Shoppable videos\u003c/h3\u003e\n\u003cp\u003eShoppable videos on TikTok are embedded with links that allow users to buy products without leaving the video they’re watching. To \u003ca href=\"https://seller-us.tiktok.com/university/course?learning_id=5970955314923306\u0026amp;content_id=603906626160430\u0026amp;default_language=en\u0026amp;identity=1\" target=\"_blank\"\u003emake a shoppable video\u003c/a\u003e, create a video as usual, then select Add Link, and link to your relevant product. You can create shoppable videos on TikTok even if you don’t use TikTok Shop as a sales channel.\u003c/p\u003e\n\u003cfig\u003e\u003c/fig\u003e\n\u003ch3 id=\"33\"\u003e3. Product showcase\u003c/h3\u003e\n\u003cp\u003eOn your TikTok account, users can tap the shopping tab (or bag icon) to access a mini storefront where they can check out in a few taps.\u003c/p\u003e\n\u003cp\u003eSome accounts may have a product showcase without a TikTok Shop. These are usually \u003ca href=\"/blog/tiktok-affiliate-marketing\" target=\"_blank\"\u003eaffiliate marketing accounts\u003c/a\u003e that do not own the brand or products being sold.\u003c/p\u003e\n\u003ch3 id=\"44\"\u003e4. Shoppable ads\u003c/h3\u003e\n\u003cp\u003eBrands ineligible for TikTok Shop can still take advantage of TikTok shopping with the TikTok App for Shopify. By installing the TikTok Shopify app, you can sync your product catalog, build creative videos using products, and create \u003ca href=\"/blog/tiktok-ads\" target=\"_blank\"\u003eTikTok ad campaigns\u003c/a\u003e. Tag products in your content to offer an easy way for users to shop your products.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eConnect with shoppers on TikTok\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/sell-on-tiktok?itcat=coreblog\u0026amp;itterm=shopify-tiktok-sales-channel-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eStart selling on TikTok\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"55\"\u003e5. TikTok Shop\u003c/h3\u003e\n\u003cp\u003eIn 2023, TikTok launched a marketplace tab. By tapping the Shop tab, TikTok users are taken to an in-app catalog to search and browse products from multiple creators Once you start selling your products on TikTok, the opportunity to get discovered in this TikTok marketplace will be a valuable channel for your business.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eTikTok shopping best practices\u003c/h2\u003e\n\u003cp\u003eOnce your business is set up with shopping features on TikTok, consider these tips to make the most of selling on TikTok.\u003c/p\u003e\n\u003ch3\u003eThink like a creator, not a brand\u003c/h3\u003e\n\u003cp\u003eSocial platforms all have their own trends and content formats that work best for each audience. It’s a mistake to copy your strategy from other platforms over to TikTok without understanding the content that performs best on this particular platform.\u003c/p\u003e\n\u003cp\u003eOn TikTok, authenticity wins. Aim to make creative content that uses \u003ca href=\"/blog/how-to-find-trending-sounds-tiktok\" target=\"_blank\"\u003etrending TikTok sounds\u003c/a\u003e, shares a peek under the hood, jumps on current pop culture conversations, or offers real value to fans through education related to your brand niche. Content like this that can incorporate your products organically will always perform better than a direct sales pitch.\u003c/p\u003e\n\u003ch3\u003ePartner with creators and influencers\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/influencer-marketing\" target=\"_blank\"\u003eInfluencer marketing\u003c/a\u003e is a huge industry, with brands clamoring to work with the hottest self-made internet personalities and influencers looking to monetize their success. This win-win partnership is a great option for brands of all sizes, even those with smaller budgets. In fact, TikTok’s own research found that \u003ca href=\"https://www.tiktok.com/business/library/TikTok_Publicis_WARC_WhitePaper.pdf\" target=\"_blank\"\u003e72% of survey respondents\u003c/a\u003e feel ordinary content creators are more interesting than celebrities.\u003c/p\u003e\n\u003cp\u003eMarketing alongside influencers gives your brand and products authenticity, as TikTok users often turn to their favorite creators for trusted recommendations.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"5\"\u003eTikTok shopping FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat do I need to get started with TikTok Shop?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo get started with TikTok Shop, first determine if shopping features are eligible in your region. Then, connect your ecommerce store to TikTok using an integration like the TikTok for Shopify app. You can sign up for a TikTok business account and apply for TikTok Shop from within your Shopify admin.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I promote my products with TikTok Shop?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAfter you set up your TikTok store, you’ll need to actively promote your products. Some ideas include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePost creative videos that showcase your product and brand.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eEngage with your followers by responding to comments, answering questions, and hosting AMAs.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eUse relevant hashtags to increase visibility.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eShare user-generated content to demonstrate your product in use.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eFeature influencers and popular TikTok creators in your videos.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eUse TikTok ads and run sponsored campaigns.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eLink to your product page in your bio or in the comments of your videos.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the best products to sell on TikTok?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best products to sell are those that users are looking for and those that are a fit for your brand. If you’re a creator looking to sell products, consider \u003ca href=\"/blog/make-merch-tiktok\" target=\"_blank\"\u003emaking merch for TikTok\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eSome popular product types on TikTok include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eClothing and accessories\u003c/li\u003e\n\u003cli\u003eBeauty and skin care\u003c/li\u003e\n\u003cli\u003ePhone cases and tech accessories\u003c/li\u003e\n\u003cli\u003eHome décor\u003c/li\u003e\n\u003cli\u003eHealth and wellness\u003c/li\u003e\n\u003cli\u003eFood and beverage\u003c/li\u003e\n\u003cli\u003eArt and craft supplies\u003c/li\u003e\n\u003cli\u003eToys and games\u003c/li\u003e\n\u003cli\u003eBooks and stationery\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs TikTok Shop worth it?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIt’s worth it to set up a shop on TikTok because it expands your reach and gives your followers an easy way to buy your products on the platform they already use. It removes friction for TikTok users, allowing them to access your products in fewer steps. TikTok Shop enables brands to promote products naturally, directly inside content and on-page.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow is TikTok different from other social media apps?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eLike other social media apps, TikTok is a place to share, discover, engage, and shop. TikTok is unique because it has a young audience, with Gen Z being the largest demographic on the platform. It’s also one of the biggest drivers of trends in fashion, beauty, food, and pop culture.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Embrace the power of social commerce. Set up TikTok Shop to enable in-app shopping features and product discovery for your brand.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tiktok-shopping.jpg?v=1688150575\" alt=\"A shopping bag with a TikTok logo, representing TikTok Shopping\"\u003e\u003c/p\u003e\n\u003cp\u003eEmbrace the power of social commerce. Set up TikTok Shop to enable in-app shopping features and product discovery for your brand.\u003c/p\u003e","seo":{"__typename":"SEO","title":"TikTok Shopping: Everything You Need To Know To Start Selling","description":"Embrace the power of social commerce. Set up TikTok Shop to enable in-app shopping features and product discovery for your brand."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/tiktok-shopping\",\"en-GB\":\"https://www.shopify.com/uk/blog/tiktok-shopping\",\"en-AU\":\"https://www.shopify.com/au/blog/tiktok-shopping\",\"en-ID\":\"https://www.shopify.com/id/blog/tiktok-shopping\",\"en-NZ\":\"https://www.shopify.com/nz/blog/tiktok-shopping\",\"en-ZA\":\"https://www.shopify.com/za/blog/tiktok-shopping\",\"en-NG\":\"https://www.shopify.com/ng/blog/tiktok-shopping\",\"en-PH\":\"https://www.shopify.com/ph/blog/tiktok-shopping\",\"en-SG\":\"https://www.shopify.com/sg/blog/tiktok-shopping\",\"en-HK\":\"https://www.shopify.com/hk/blog/tiktok-shopping\",\"en-IE\":\"https://www.shopify.com/ie/blog/tiktok-shopping\",\"en-MY\":\"https://www.shopify.com/my/blog/tiktok-shopping\",\"pt\":\"https://www.shopify.com/br/blog/como-abrir-uma-loja-tiktok-shop\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/scaling-social-commerce-shopify-introduces-new-in-app-shopping-experiences-on-tiktok\",\"es\":\"https://www.shopify.com/es/blog/tiktok-for-business-en-shopify\",\"fr\":\"https://www.shopify.com/fr/blog/tiktok-shop\",\"nl\":\"https://www.shopify.com/nl/blog/tiktok-shop\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Sell Online: A Step-by-Step Guide\",\"url\":\"blog/how-to-sell-online\"},{\"title\":\"What Is Upselling? 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When You Outgrow Etsy\",\"url\":\"blog/is-selling-on-etsy-worth-it\"},{\"title\":\"12 Top Shopify Ecommerce Apps to Help Grow Your Store\",\"url\":\"blog/apps-for-ecommerce\"},{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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Each has its own benefits, depending on your brand, audience, and goals. Instagram in particular is an ideal social media platform for gaining brand awareness—but with a business account, you can do so much more.\u003c/p\u003e\n\u003cp\u003eUsers increasingly turn to Instagram and other social networks for product and brand discovery. Instagram is no longer a place to scroll idly past beautiful imagery—it’s a powerful tool for surfacing products to eager buyers. \u003c/p\u003e\n\u003cp\u003eAhead, learn how to set up an Instagram business account, choose the right account type for your brand, and leverage features to help run your business. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is an Instagram business account?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to create an Instagram business account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eThe benefits of using Instagram for Business\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e4 tips for making the most of your Instagram business account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eHow to grow your business account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eInstagram business account FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is an Instagram business account?\u003c/h2\u003e\n\u003cp\u003eAn Instagram business account is a type of professional account on the Instagram platform designed for use by brands and businesses. It operates like a personal account, allowing the user to post content and engage with other users. The distinction lies in the features available to business users.\u003c/p\u003e\n\u003cp\u003eBusiness accounts on Instagram have access to insights, Instagram’s ad platform, and shopping features. Creator accounts, another type of professional account designed for artists and influencers, have their own suite of features, including Instagram Subscriptions. \u003c/p\u003e\n\u003ch3\u003e3 types of Instagram accounts\u003c/h3\u003e\n\u003cp\u003eIt’s important to understand the difference between the three types of Instagram accounts and choose the right one:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePersonal account.\u003c/strong\u003e Most users have personal accounts, which is the default account type for individuals.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCreator account. \u003c/strong\u003eInfluencers and content producers can switch to a creator account to access business features designed for their needs. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eBusiness account.\u003c/strong\u003e Brands and companies selling products or services can use a business account to access insights, ads, and shopping features.\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3\u003eWhich Instagram account type is best?\u003c/h3\u003e\n\u003cp\u003eIf you already have a personal account, you can convert it to a business account. This may be an ideal move if you already use that account for business, or if you’re the face of your brand. Creators who have personal brands they want to monetize may also switch their personal account to a professional one.\u003c/p\u003e\n\u003cp\u003eHowever, some brands benefit from having a distinct branded account separate from its founder. Creating a new account allows you to focus the content and maintain your personal account. You can use your personal account to nudge your followers over to the brand’s account.\u003c/p\u003e\n\u003cp\u003eIn this example, creator \u003ca href=\"/blog/popflex-product-design\"\u003eCassey Ho\u003c/a\u003e built a strong following for her personal brand, Blogilates. But when she launched her activewear brand, PopFlex, she set up a separate account. This allowed her to keep distinct branding between her two accounts. \u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eIn another example, influencer \u003ca href=\"https://katiesturino.com/\"\u003eKatie Sturino\u003c/a\u003e launched her brand \u003ca href=\"https://megababebeauty.com/\"\u003eMegababe\u003c/a\u003e under a separate business account. This allows her to continue to post a diversity of body positive content on her creator account and dedicate Megababe’s account to brand content.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eHow to create an Instagram business account \u003c/h2\u003e\n\u003cp\u003eNow that you’ve decided which method and account type will work for you. Follow the instructions step by step in the relevant sections below to set up your account. Note that you need a Facebook Business Page to set up an Instagram Business Profile. \u003c/p\u003e\n\u003ch3\u003eSwitching to a business profile from a personal Instagram account\u003c/h3\u003e\n\u003cp\u003eIf you plan to convert your personal account, these simple instructions allow you to get a business account right inside your account settings.\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eTap the menu in the upper right corner in your Instagram profile.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTap “Account type and tools.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTap “Switch to professional account.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTap “Continue.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSelect a category for your business and tap “Done.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSelect Business and tap “Next.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eComplete optional steps or tap “X” on the top right corner to return to your profile.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003ch3\u003eCreating a business account from scratch \u003c/h3\u003e\n\u003cp\u003eBusinesses looking to create an account from scratch can follow the same steps for creating a personal account before switching the account type in settings.\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eCreate a new Instagram account from scratch by navigating to the Instagram mobile app and following the signup flow.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eChoose your username and password and enter your contact info.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSet up the account (it will automatically be created as a personal profile).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOnce you have set up your account, follow the steps in the previous section to switch to a business account.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eAccess your professional dashboard directly from your Instagram business profile. Within settings, you’ll see new options like Insights, which allows you to track account performance.\u003c/p\u003e\n\u003ch3\u003eSwitching to a creator account\u003c/h3\u003e\n\u003cp\u003eIf you’re a creator with a business account, consider switching to a creator account. This is similar to a business account but offers unique features such as subscription monetization and access to some commercial audio that’s usually restricted for businesses. \u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eGo to your profile and tap the menu in the upper right corner.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSelect “Business tools and controls.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSelect “Switch account type.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSelect “Switch to creator account.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSelect “Switch.”\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNote\u003c/strong\u003e: You can also switch from a creator account to a business account following the same steps and tapping “Switch to business account.” \u003c/p\u003e\n\u003ch3\u003eAdding a new business account to Accounts Center\u003c/h3\u003e\n\u003cp\u003eIf you already have a personal account and have created a new business account, you can link these accounts, making it easier to toggle between them.\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eTap the menu in the upper right corner in your Instagram profile.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTap “Accounts Center.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTap “Add or remove accounts from this Accounts Center.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFollow steps to link your accounts.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eYou can also link your Meta Accounts Center with Facebook pages and profiles. This allows you to easily toggle between without logging in and out.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eIf you change your mind about switching your personal account to a professional account, you can easily change it back in your settings. Take note of the warning before you make the switch back—you’ll lose access to business features when you do.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eThe benefits of using Instagram for Business\u003c/h2\u003e\n\u003cp\u003eSwitching to a business account is a no-brainer for brands. You can convert your account in seconds, and it’s free to do. And, you can access features that super-power your Instagram efforts, from ads to insights to monetization.\u003c/p\u003e\n\u003ch3\u003eGet deep insights\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eInstagram\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eInstagram Insights gives you a snapshot into your audience and content performance. This data can be adjusted based on timeframe to help you zero in on your most successful content. As you grow, audience metrics will tell you more about your followers and the content they prefer.\u003c/p\u003e\n\u003ch3\u003eSell directly to followers\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eWith Instagram’s in-app shopping features, your audience can browse and buy products without ever leaving the app, reducing friction and increasing conversion. You can pair your ecommerce store with your Instagram account using the Facebook and Instagram app for Shopify.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eStart selling your products on Instagram\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools that help you list, promote and sell products on Facebook and Instagram. Create product collections, showcase your brand and products, and make sales on Facebook and Instagram from one place.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/facebook-instagram?itcat=coreblog\u0026amp;itterm=shopify-facebook-instagram-sales-channel-cta\" target=\"_blank\"\u003eStart selling on Instagram\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eRun ad campaigns \u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/instagram-ads\"\u003eInstagram ads\u003c/a\u003e can expose your brand to \u003ca href=\"/blog/14288561-how-to-build-a-massive-following-on-instagram\"\u003enew followers\u003c/a\u003e and potential customers through powerful targeting capabilities. Analytics built into the ad platform help you keep tabs on what’s working so you can double down on your most successful ads.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eAds like these above from \u003ca href=\"https://knix.ca/\"\u003eKnix\u003c/a\u003e and \u003ca href=\"https://casper.com/\"\u003eCasper\u003c/a\u003e look like regular Instagram posts in users’ feeds, with the exception of a small “Sponsored” tag and a direct link to the advertisers’ store.\u003c/p\u003e\n\u003ch3\u003eAdd more details to your profile\u003c/h3\u003e\n\u003cp\u003eSwitching to a business account means you can super-power your profile with more information and more ways to get in touch. Add a retail address, contact information, and, for creators, a subscribe option.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eIn the example above, \u003ca href=\"/blog/meet-these-meatless-vegan-butchers\"\u003eThe Herbivorous Butcher\u003c/a\u003e and \u003ca href=\"https://getcares.com/\"\u003eRevol Cares\u003c/a\u003e both took advantage of extra features of professional accounts, adding buttons and dropdown options like Shop, Email, Sign Up, and Order Food.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e4 tips for making the most of your Instagram business account \u003c/h2\u003e\n\u003ch3\u003eBrand your profile\u003c/h3\u003e\n\u003cp\u003eLike your website or a store display, Instagram marketing is an opportunity to surface your brand to new eyes. Use a branded profile photo or logo and other identifying elements (slogan, brand voice) that help new visitors understand your \u003ca href=\"/blog/brand-values\"\u003ebrand values\u003c/a\u003e and aesthetic. \u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eIn this example, \u003ca href=\"https://frankdarling.com/\"\u003eFrank Darling\u003c/a\u003e not only used a branded profile picture (its own logo), it also created a set of matching icons that serve as covers for its Story Highlights. \u003c/p\u003e\n\u003ch3\u003eTake advantage of the available features\u003c/h3\u003e\n\u003cp\u003eBusiness accounts get more out of \u003ca href=\"/blog/instagram-bio\"\u003eInstagram bios\u003c/a\u003e, with the ability to add location, address, and type of business without taking up precious character count. Also, try adding Instagram shopping and, for creators, Instagram Subscriptions. It's also worth offering customer support through Instagram DMs to help customers get real time answers to their questions. \u003c/p\u003e\n\u003ch3\u003ePlan your content\u003c/h3\u003e\n\u003cp\u003eWhile it’s tempting to jump on every Instagram trend or share every exciting moment in your entrepreneurial journey, consider the overall story you are telling.\u003c/p\u003e\n\u003cp\u003ePublish the types of content that resonate most with your target customer. And, consider the overall vibe of your content grid. Is it cohesive? Does it reflect your brand?\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eIn the above examples, brands \u003ca href=\"https://freedomoses.com/\"\u003eFreedom Moses\u003c/a\u003e and \u003ca href=\"https://suzyq.ca/\"\u003eSuzyQ Doughnuts\u003c/a\u003e both consider the overall feed aesthetic when posting content. Consistent type treatments and color palettes make these brands feel professional.\u003c/p\u003e\n\u003ch3\u003eConsider your target audience\u003c/h3\u003e\n\u003cp\u003eWith a personal account, your posting habits are often related to what you like. Business accounts should consider, however, the content their target audience likes. If the goal of your Instagram account is to increase brand awareness, grow your audience, or drive sales, consider what content will help you achieve that. \u003c/p\u003e\n\u003cp\u003eOne \u003ca href=\"https://www.statista.com/statistics/1310997/instagram-most-liked-type-of-content-worldwide/\"\u003estudy\u003c/a\u003e found that certain content types perform better overall than others, with funny, creative, and informative content taking the top three spots. \u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eStatista\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHowever, this data represents Instagram users overall and may not match your target audience’s preferences. Test content types and formats like Instagram Stories and Reels, and analyze which resonates best with your followers. \u003c/p\u003e\n\u003ch2 id=\"5\"\u003eHow to grow your business account \u003c/h2\u003e\n\u003cp\u003eWith your business account set up and a plan for moving forward, you can start to consider the bigger picture: how will you grow your account to help meet business goals? Alongside monitoring your insights and adjusting your content strategy accordingly, there are more ways to grow your small business on Instagram.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eThe Bellagio Hotel in Las Vegas partnered with influencer Timothy Pakron of Mississippi Vegan to promote its brunch features.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTry Instagram ads. \u003c/strong\u003eInstagram ads look like organic posts and appear with them in the feed. Ads can get you more reach and help you target specific audiences by demographic and interests.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUse relevant hashtags. \u003c/strong\u003eResearch \u003ca href=\"/blog/instagram-hashtags\"\u003ehashtags\u003c/a\u003e that are trending at the moment or in your industry and use only those that match your content and brand. This can attract more Instagram followers by giving your content more reach.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eEngage in partnerships. \u003c/strong\u003ePartnering with other complementary brands can be a win-win for both brands. Choose partners wisely and ensure you share similar audiences to gain reach with the right people. Run a co-hosted giveaway or launch a collab product. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eLeverage the power of influencers. \u003c/strong\u003eEven smaller influencers can give your brand a boost. Find those that are genuinely excited about your brand so that the partnership feels genuine.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2\u003eBuilding an Instagram business from the ground up \u003c/h2\u003e\n\u003cp\u003eNow that you’ve set up your new professional account, it’s time to put its digital marketing features to work! Instagram can be a valuable tool for brands that take advantage of its power to build awareness, foster connections with users, and drive sales.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eInstagram business account FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan I create an Instagram business account without a personal account?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, you can create a business Instagram account without a personal account. Start by setting up a new personal account from the Instagram app. Then, head to your settings and tap Switch to professional account. Follow the prompts to convert the new account to a business or creator account.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eAre Instagram business accounts free?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, business accounts on Instagram are free to set up and use. Instagram ads are a paid feature of business accounts. You can also pay for Meta Verified status on eligible Instagram pages.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you have a personal and business Instagram account?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, you can have a personal and business Instagram account. You can manage both along with your Facebook account from Meta’s Accounts Center inside the app.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Brands and creators using personal accounts on Instagram are missing out on the platform’s powerful features. It’s time to switch to a professional account to access insights, ads, and monetization tools.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Close up of a hand holding a mobile phone showing a photo of a woman on the screen\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/instagram-business-account.jpg?v=1717600823\" data-mce-selected=\"1\"\u003eBrands and creators using personal accounts on Instagram are missing out on the platform’s powerful features. It’s time to switch to a professional account to access insights, ads, and monetization tools.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Create an Instagram Business Account","description":"Access powerful features such as insights, ads, and monetization tools by switching to a professional account on Instagram. Here's how."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/how-to-create-an-instagram-business-account\",\"en-GB\":\"https://www.shopify.com/uk/blog/how-to-create-an-instagram-business-account\",\"en-AU\":\"https://www.shopify.com/au/blog/how-to-create-an-instagram-business-account\",\"en-ID\":\"https://www.shopify.com/id/blog/how-to-create-an-instagram-business-account\",\"en-NZ\":\"https://www.shopify.com/nz/blog/how-to-create-an-instagram-business-account\",\"en-ZA\":\"https://www.shopify.com/za/blog/how-to-create-an-instagram-business-account\",\"en-NG\":\"https://www.shopify.com/ng/blog/how-to-create-an-instagram-business-account\",\"en-PH\":\"https://www.shopify.com/ph/blog/how-to-create-an-instagram-business-account\",\"en-SG\":\"https://www.shopify.com/sg/blog/how-to-create-an-instagram-business-account\",\"en-HK\":\"https://www.shopify.com/hk/blog/how-to-create-an-instagram-business-account\",\"en-IE\":\"https://www.shopify.com/ie/blog/how-to-create-an-instagram-business-account\",\"en-MY\":\"https://www.shopify.com/my/blog/how-to-create-an-instagram-business-account\",\"pt\":\"https://www.shopify.com/br/blog/marketing-para-instagram-pode-ajudar-loja\",\"fr\":\"https://www.shopify.com/fr/blog/creer-un-compte-instagram\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Create a Successful Affiliate Program\",\"url\":\"blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\"},{\"title\":\"A 14-Point Ecommerce Checklist to Launch Your Shopify Store\",\"url\":\"blog/shopify-store-launch-checklist\"},{\"title\":\"5 Winning Facebook Ad Strategies to Try\",\"url\":\"blog/facebook-ad-strategies\"},{\"title\":\"Why Online Reviews Are Essential (and How to Get Them)\",\"url\":\"blog/15359677-why-online-store-owners-should-embrace-online-reviews\"},{\"title\":\"How to Create a Hype-worthy Product Launch\",\"url\":\"blog/product-launch\"},{\"title\":\"A Step-By-Step Guide to Advertising on TikTok\",\"url\":\"blog/tiktok-ads\"},{\"title\":\"How to Create a Marketing Plan [+ Free Template]\",\"url\":\"blog/marketing-plan-template\"},{\"title\":\"How Much Do Facebook Ads Cost in 2024? Here’s What the Data Says\",\"url\":\"blog/facebook-ads-cost\"},{\"title\":\"Top 10 Most Popular Social Media Platforms\",\"url\":\"blog/most-popular-social-media-platforms\"},{\"title\":\"How to Display Your Instagram Handle on Business Cards\",\"url\":\"blog/instagram-on-business-card\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/instagram-business-account_eeb45e83-5e1c-4156-9160-412eaa9a1da9.jpg?v=1729280529","imageAltText":"Close up of a hand holding a mobile phone showing a photo of a woman on the screen","modifiedAt":"Sep 22, 2024","modifiedAtRaw":"2024-09-22T05:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/66995717","handle":"shopify-store-launch-checklist","title":"Launch Your Store in 2024 With This 15-Step Ecommerce Checklist","publishedAt":"2024-09-20T14:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify-store-launch-checklist_8e41005c-f27f-4c38-9863-a78712e9de98.jpg?v=1730131912","altText":"person wearing a promotional sign featuring a detailed ecommerce checklist","width":1848,"height":970},"tags":["Starting Up"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eYou’ve created the best products in your industry. Your brand design is on point. You’ve set up social channels for your business. This means you’re finally ready to \u003ca href=\"/online?itcat=blog\u0026amp;itterm=66995717\"\u003elaunch your Shopify store\u003c/a\u003e!\u003c/p\u003e\n\u003cp\u003eNot so fast. It’s easy to get caught up in the excitement of introducing your business to the world and miss some critical steps.\u003c/p\u003e\n\u003cp\u003eEven if your brand and website look polished, there are several ecommerce checklist items that will ensure a smooth launch. Are your \u003ca href=\"/blog/product-page\"\u003eproduct pages\u003c/a\u003e search engine optimized? Have you created a \u003ca href=\"/blog/marketing-plan\"\u003emarketing plan\u003c/a\u003e to promote your brand? Does your website have critical pages like FAQ and contact information?\u003c/p\u003e\n\u003cp\u003eAs you \u003ca href=\"/blog/how-to-start-a-business\"\u003estart your business\u003c/a\u003e, take stock of those easily forgotten tasks that can make the difference between a bad customer experience and a great one. This ultimate ecommerce checklist contains all of the to-dos you’ll need to complete before your store goes live.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip: \u003c/strong\u003eBookmark this \u003ca href=\"/blog/shopify-stores\"\u003eShopify store\u003c/a\u003e ecommerce launch checklist and check back when you’re about to launch.\u003c/p\u003e\n\u003ch2\u003eEcommerce store launch checklist\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eAdd sales channels\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eCreate a custom domain for your ecommerce site\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eReview your checkout experience\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eBuild your website’s essential pages\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eReview your automated emails\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eConduct a content audit\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eSet up analytics and tracking\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eBrush up on ecommerce SEO and optimize your store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eOptimize all images on your website\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eBuild a prelaunch marketing plan\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eSet your tax and shipping rates and settings\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eReview your customer contact options\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eInstall helpful apps and integrations\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eSet up your billing information\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eGet your back office in order\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"1\"\u003e1. Add sales channels\u003c/h3\u003e\n\u003cp\u003eConsumers now expect an omnichannel experience from brands, as more turn to unconventional search sources like YouTube and \u003ca href=\"/blog/how-to-use-tiktok\" target=\"_blank\"\u003eTikTok\u003c/a\u003e to discover and buy products. Even the retail channel is making a serious comeback—half of Gen Z consumers \u003ca href=\"/plus/commerce-trends/retail\" target=\"_blank\"\u003efavor\u003c/a\u003e in-store shopping, despite being online-native.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"3 mobile panels showing TikTok shopping options\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tiktok-shopping-examples.webp?v=1690223342\"\u003e\n\u003cfigcaption\u003eSell via multiple sales channels, including TikTok Shop\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eChoose the social media and marketplace \u003ca href=\"/blog/sales-channel\"\u003esales channels\u003c/a\u003e that will work best for your brand, then add the available integrations to your store. Do market research to understand where your customers are hanging out and the channels they most often shop.\u003c/p\u003e\n\u003cp\u003eSome online sales channels you can add to your ecommerce site include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/ebay\" target=\"_blank\"\u003eeBay\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/amazon-3\" target=\"_blank\"\u003eAmazon\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/facebook-instagram?itcat=blog\u0026amp;itterm=66995717\" target=\"_blank\"\u003eInstagram and Facebook\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/google-shopping?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=66995717\" target=\"_blank\"\u003eGoogle Shopping\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/tiktok-shopping\" target=\"_blank\"\u003eTikTok\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/buy-button?itcat=blog\u0026amp;itterm=66995717\"\u003eBuy Button\u003c/a\u003e and \u003ca href=\"/checkout?itcat=blog\u0026amp;itterm=/online?itcat=blog\u0026amp;itterm=66995717\" target=\"_blank\"\u003eCheckout links\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/pinterest?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=66995717\" target=\"_blank\"\u003ePinterest\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThese channels connect with Shopify so you can easily keep track of orders, inventory, and customers across platforms.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eReach customers everywhere they are with Shopify\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\u003c/p\u003e\n\u003ca href=\"/channels?itcat=coreblog\u0026amp;itterm=shopify-sales-channels-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eExplore Shopify’s sales channels\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"2\"\u003e2. Create a custom domain for your ecommerce site\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/what-is-a-domain\"\u003eCustom domains\u003c/a\u003e can give your site a \u003ca href=\"/blog/how-to-diy-a-visual-brand\"\u003ebrand recognition\u003c/a\u003e boost and make it easier for customers to remember your URL and find you online.\u003c/p\u003e\n\u003cp\u003eTo get started, conduct a domain name search to see if your business name is available. If it is, and the name isn’t already \u003ca href=\"/blog/trademark-vs-copyright\"\u003etrademarked\u003c/a\u003e by another business in your industry, you can \u003ca href=\"/domains?itcat=blog\u0026amp;itterm=66995717\"\u003epurchase your custom domain name\u003c/a\u003e directly through Shopify.\u003c/p\u003e\n\u003cp\u003eIf your first pick for domain name isn’t available, you still have options. Sometimes it will be challenging to get your desired domain, especially if your brand is a common word. Here’s where you can flex your creative muscle. \u003ca rel=\"nofollow\" href=\"https://www.wearpepper.com/\" target=\"_blank\"\u003ePepper\u003c/a\u003e, for example, chose wearpepper.com as its URL.\u003c/p\u003e\n\u003cp\u003eExperiment with \u003ca href=\"/blog/what-is-tld\"\u003etop-level domains\u003c/a\u003e (TLD), too. A TLD comes at the end of a URL—common examples are .com, .edu, .net, etc. TLDs like .gov and .org are used by governments and organizations, respectively. Common TLDs for ecommerce websites include .store and .shop, but you can get creative here too.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Screen grab of Shopify's domain name generator\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-domain-generator.png?v=1690223391\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eUse Shopify’s free \u003ca href=\"/tools/domain-name-generator\" target=\"_blank\"\u003edomain name generator\u003c/a\u003e to find the perfect URL for your online store.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"3\"\u003e3. Review your checkout experience\u003c/h3\u003e\n\u003cp\u003eBefore you officially open for business, be sure prospective customers can actually complete a purchase on your online store. According to \u003ca rel=\"nofollow\" href=\"https://www.statista.com/statistics/477804/online-shopping-cart-abandonment-rate-worldwide/\" target=\"_blank\"\u003eStatista\u003c/a\u003e, the average global online shopping \u003ca href=\"/enterprise/44272899-how-to-reduce-shopping-cart-abandonment-by-optimizing-the-checkout\" target=\"_blank\"\u003ecart abandonment\u003c/a\u003e rate across ecommerce websites is 70%. To combat abandonment, identify and fix errors and remove friction at checkout before you launch.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Side by side panels of mobile checkouts from two DTC ecommerce brands\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-chaeckout.png?v=1690223427\"\u003e\n\u003cfigcaption\u003eMobile shopping cart page and checkout for stores \u003ca rel=\"nofollow\" href=\"https://cleanwith.plus/\" target=\"_blank\"\u003ePlus\u003c/a\u003e and \u003ca rel=\"nofollow\" href=\"https://starface.world/\" target=\"_blank\"\u003eStarface\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWhen testing your checkout process, ensure that:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eShipping rates are surfaced on the checkout page, giving customers all the options for shipping times and level of service for their region\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/discounts-and-coupons\" target=\"_blank\"\u003eDiscount codes\u003c/a\u003e can be applied in the cart (test each code to make sure it works)\u003c/li\u003e\n\u003cli\u003eA customer can edit their cart’s content (delete products, change quantities)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFamiliar payment methods, such as credit cards, PayPal, \u003ca href=\"/google-pay\" target=\"_blank\"\u003eGoogle Pay\u003c/a\u003e, and \u003ca rel=\"nofollow\" href=\"https://shop.app/what-shop-does?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=66995717\" target=\"_blank\"\u003eShop Pay\u003c/a\u003e are available\u003c/li\u003e\n\u003cli\u003eThere is an option for \u003ca href=\"https://community.shopify.com/c/shopify-discussions/how-to-create-an-order-status-page/td-p/1439934\" target=\"_blank\"\u003eorder status\u003c/a\u003e tracking\u003c/li\u003e\n\u003cli\u003eThe \u003ca href=\"/blog/contact-us-page\"\u003econtact page\u003c/a\u003e can easily be accessed for follow-up questions or order amendments\u003c/li\u003e\n\u003cli\u003eAn automated \u003ca href=\"/partners/blog/shopify-email-notifications\"\u003eemail notification\u003c/a\u003e is triggered upon purchase\u003c/li\u003e\n\u003cli\u003eA language selector, currency switcher, and \u003ca href=\"/blog/international-shipping-policy\" target=\"_blank\"\u003einternational shipping policy\u003c/a\u003e are all available and working (if you ship outside your country or region)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip: \u003c/strong\u003eWith \u003ca href=\"/admin/shopify-payments\" target=\"_blank\"\u003eShopify Payments\u003c/a\u003e, you can \u003ca href=\"https://help.shopify.com/en/manual/payments/shopify-payments/testing-shopify-payments?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=66995717\" target=\"_blank\"\u003eplace a test order on your site\u003c/a\u003e with a live payment gateway to make sure everything works. Make sure you test your \u003ca href=\"/enterprise/mobile-checkout\" target=\"_blank\"\u003echeckout on mobile\u003c/a\u003e, too. \u003c/p\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eStart accepting payments fast with Shopify Payments\u003c/p\u003e\n\u003cp\u003eSkip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\u003c/p\u003e\n\u003ca href=\"/payments?itcat=coreblog\u0026amp;itterm=shopify-payments-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify Payments\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"4\"\u003e4. Build your website’s essential pages\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/customer-trust-checklist\" target=\"_blank\"\u003eStore trust\u003c/a\u003e relies on critical pages on your website that signal to the customer that you run a legitimate business. These are pages customers have come to expect, and they contain information that helps your audience learn about you as a founder, understand your policies, and get in touch.\u003c/p\u003e\n\u003cp\u003eBased on research, these are the pages most recommended for online stores to include in their sitemap:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHomepage\u003c/li\u003e\n\u003cli\u003eContact page\u003c/li\u003e\n\u003cli\u003eAbout page\u003c/li\u003e\n\u003cli\u003eFrequently Asked Questions (FAQ) page\u003c/li\u003e\n\u003cli\u003eShipping and returns policy page\u003c/li\u003e\n\u003cli\u003eTerms and conditions and privacy policy pages\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eDon’t forget about other pages like collection and category pages and product pages. Double check any promotion landing pages, your checkout page, and your shopping cart. Every customer touchpoint deserves your scrutiny!\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip:\u003c/strong\u003e Employ the principles of \u003ca href=\"/blog/51875141-5-psychological-design-tactics-that-make-brains-tick-and-visitors-click\" target=\"_blank\"\u003epsychological design\u003c/a\u003e to reduce cognitive load: place elements of the site in places that customers expect to see them, like contact info in the footer and drop down navigation in one of the top corners.\u003c/p\u003e\n\u003ch4 id=\"homepage\"\u003eHomepage\u003c/h4\u003e\n\u003cp\u003eA \u003ca href=\"/blog/homepage-design\" target=\"_blank\"\u003ehomepage\u003c/a\u003e is usually the most important page on any ecommerce site. Potential customers will often land here first, or navigate to it second. Consider the homepage the site of the “first date” with your customer. It’s a chance to make a great first impression and establish the feel of your brand.\u003c/p\u003e\n\u003cp\u003eIt’s also a jumping off point to the rest of the website. Clear navigation to help users browse your store and a strong CTA are important here. Prominently link to your category pages, product pages, and promotions from your homepage.\u003c/p\u003e\n\u003cp\u003eThese examples from \u003ca rel=\"nofollow\" href=\"https://personalfav.co/\" target=\"_blank\"\u003ePersonal Fav\u003c/a\u003e and \u003ca rel=\"nofollow\" href=\"https://allkinds.com/us/\" target=\"_blank\"\u003eallkinds\u003c/a\u003e have clear calls to action, catchy visuals that represent the brand’s vibe, and an easy path to navigate the rest of the site.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Ecommerce homepage for online brand Personal Fav\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-homepage.png?v=1690223479\"\u003e\n\u003cfigcaption\u003eHomepage for sexual wellness brand Personal Fav.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Ecommerce homepage for online brand Allkinds\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-home-page-kids.png?v=1690223545\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eHomepage for bath and body brand allkinds.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eContact page\u003c/h4\u003e\n\u003cp\u003eA \u003ca href=\"/blog/contact-us-page\" target=\"_blank\"\u003econtact page\u003c/a\u003e signals to customers that a store is authentic, that they can access the store owner for help, and that there are real people behind the brand. On this page, include a phone number, email, and retail address (if applicable), along with the ways a customer can reach you and how long they should expect to wait.\u003c/p\u003e\n\u003cp\u003eThis example from active brand \u003ca rel=\"nofollow\" href=\"https://islesurfandsup.com/\" target=\"_blank\"\u003eIsle\u003c/a\u003e has an easy-to-use \u003ca href=\"/blog/shopify-forms\" target=\"_blank\"\u003econtact form\u003c/a\u003e as well as other methods for contacting the company.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Ecommerce contact page for online brand Isle\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-contact-page.png?v=1690223809\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eContact page for active brand Isle.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip: \u003c/strong\u003eYou can also offer \u003ca href=\"/blog/live-chat-customer-service\"\u003elive chat\u003c/a\u003e or a chatbot via a small icon usually found in the bottom right corner of every page on your website. This is a quick way for customers to reach you without having to navigate to your contact page.\u003c/p\u003e\n\u003ch4\u003eAbout page\u003c/h4\u003e\n\u003cp\u003eYour \u003ca href=\"/blog/how-to-write-an-about-us-page\" target=\"_blank\"\u003eAbout page\u003c/a\u003e is where potential customers navigate to learn more about your brand, your mission, and the people behind your products. There are a few ways you can approach this page as a store owner, appealing to the main reasons customers visit it:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eTell a story. \u003c/strong\u003eShoppers often are trying to make sure a business will be around for the long term. An About page is a chance to show your store is real, with actual humans at the helm. Tell your story and introduce customers to the background of your brand: your staff, your processes, and your local city.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnect on common values. \u003c/strong\u003eMany shoppers are interested in a business’s mission and purpose and whether the business shares any of their values. Sharing your brand’s purpose, principles, mission, and your “why” can win you new customers who support similar causes.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThese examples from \u003ca rel=\"nofollow\" href=\"https://brightland.co/\" target=\"_blank\"\u003eBrightland\u003c/a\u003e and \u003ca rel=\"nofollow\" href=\"https://growleath.com\" target=\"_blank\"\u003eLeath\u003c/a\u003e feature photos of the business owners, giving customers confidence that there are real people behind the brands. They also use the power of \u003ca href=\"/blog/brand-storytelling\" target=\"_blank\"\u003ebrand storytelling\u003c/a\u003e to draw visitors in.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Ecommerce about page for online business Leath\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-about-page.png?v=1690223846\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eAbout Us page for edible gardening brand Leath.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"About Us page for olive oil and vinegar brand Brightland\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/brightland_1341b5ca-e424-4c3f-86aa-a96185804b9f.png?v=1717195110\"\u003e\n\u003cfigcaption\u003eAbout Us page for olive oil and vinegar brand Brightland\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eFrequently Asked Questions (FAQ) page\u003c/h4\u003e\n\u003cp\u003eBefore you launch, you might not anticipate the questions you’ll get from customers. As such, this is a page you will evolve over time, based on customer service interactions. To craft an effective \u003ca href=\"/blog/120928069-how-to-create-faq-page\" target=\"_blank\"\u003eFAQ page\u003c/a\u003e, look at competitors to see which questions they answer on their websites, or try an AI tool to generate FAQs. \u003c/p\u003e\n\u003cp\u003eCustomers often have questions about shipping, return policies, sizing, warranties, and product care \u003ca rel=\"nofollow\" href=\"https://starface.world/\" target=\"_blank\"\u003eStarface\u003c/a\u003e has a searchable FAQ page where you can browse topics and see related questions and answers.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/starface.png?v=1717195308\" alt=\"Frequently Asked Questions page for acne patches brand Starface.\"\u003e\n\u003cfigcaption\u003eFrequently Asked Questions page for acne patches brand Starface.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eShipping and returns policy page\u003c/h4\u003e\n\u003cp\u003eThis is an important page to help customers understand exactly what to expect during the shipping and returns processes. Outline exactly what they will pay, how long your fulfillment and delivery times are, who is responsible for duties and taxes, and what steps customers need to take to generate a refund.\u003c/p\u003e\n\u003cp\u003eThis example by \u003ca rel=\"nofollow\" href=\"https://thursdayboots.com/\" target=\"_blank\"\u003eThursday Boot Co.\u003c/a\u003e clearly outlines the brand’s \u003ca href=\"/blog/shipping-policy\" target=\"_blank\"\u003eshipping policy\u003c/a\u003e.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Ecommerce shipping policy page for online business Thursday Boot Co.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-shipping-page.png?v=1690223924\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eReturn Policy page for footwear brand Thursday Boot Co.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eTerms and conditions and privacy policy pages\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://help.shopify.com/en/manual/checkout-settings/refund-privacy-tos\" target=\"_blank\"\u003eTerms and conditions pages\u003c/a\u003e and \u003ca href=\"/tools/policy-generator\" target=\"_blank\"\u003eprivacy policy pages\u003c/a\u003e contain legal information to protect both your business and the customer’s rights. They outline the expectations of both the brand and the customer.\u003c/p\u003e\n\u003cp\u003eThe following examples from \u003ca rel=\"nofollow\" href=\"https://luckylad.co/\" target=\"_blank\"\u003eLucky Lad\u003c/a\u003e and \u003ca rel=\"nofollow\" href=\"https://cubitts.com/\" target=\"_blank\"\u003eCubitts\u003c/a\u003e show that these pages don’t have to be creative, but they should have clearly presented information that’s easy to navigate.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Ecommerce terms and conditions page for online business Lucky Lad\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-terms-condition.png?v=1690223956\"\u003e\n\u003cfigcaption\u003eTerms and Conditions page for hangover gummies brand Lucky Lad.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Ecommerce privacy policy page for online business Cubitts\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-policy-page.png?v=1690223980\"\u003e\n\u003cfigcaption\u003ePrivacy Policy page for eyewear brand Cubitts.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip:\u003c/strong\u003e Use Shopify’s free tools to \u003ca href=\"/tools/policy-generator\" target=\"_blank\"\u003egenerate a privacy policy\u003c/a\u003e and \u003ca href=\"/tools/policy-generator/terms-and-conditions\" target=\"_blank\"\u003ea terms of service page\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Review your automated emails\u003c/h3\u003e\n\u003cp\u003eEvery ecommerce business owner should consider adding email to their marketing plan when \u003ca href=\"/blog/start-online-store\" target=\"_blank\"\u003estarting an online store\u003c/a\u003e. Email is also a useful tool to communicate important information to customers throughout their purchase journey.\u003c/p\u003e\n\u003cp\u003eFor your business, there are several automated emails you’ll want to customize before launch. \u003ca href=\"https://docs.shopify.com/manual/settings/notifications/edit-template?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=66995717\" target=\"_blank\"\u003eEdit your email templates\u003c/a\u003e and create sequences that nurture your subscriber list and ultimately drive sales.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Preview of Shopify Email on various overlapping screens\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopifyt_email-2_7a6a9bf5-582f-4c0f-a747-9796bec0607a.jpg?v=1690224007\"\u003e\n\u003cfigcaption\u003eVintage watch seller \u003ca rel=\"nofollow\" href=\"https://watchtopia.in/\" target=\"_blank\"\u003eWatchtopia\u003c/a\u003e uses Shopify Email for marketing.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eUse Shopify Email as part of your overall marketing strategy and to automate your customer communications. Set up an email marketing app like \u003ca href=\"/blog/shopify-email\"\u003eShopify Email\u003c/a\u003e or a third-party app from the \u003ca href=\"https://apps.shopify.com\" target=\"_blank\"\u003eShopify App Store\u003c/a\u003e and consider the following automated emails to add to your flow:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWelcome series introducing your brand, products, and new customer promotions\u003c/li\u003e\n\u003cli\u003eOrder confirmations (receipts)\u003c/li\u003e\n\u003cli\u003eAbandoned cart notifications (win them back with a discount code)\u003c/li\u003e\n\u003cli\u003eOrder confirmation emails\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePromotion emails to re-engage loyal customers\u003c/li\u003e\n\u003cli\u003eCampaign and holiday shopping-specific emails\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"6\"\u003e6. Conduct a content audit\u003c/h3\u003e\n\u003cp\u003eEditing is a critical part of any writing exercise. Read back every word on your site or—even better—get a second set of eyes to double check your work. Check product descriptions, homepage copy, button copy, and footer information for accuracy, spelling, and grammar.\u003c/p\u003e\n\u003cp\u003eWhen it comes to your copy, consistency is one of the most important things to remember. Adopt an editorial style guide, whether it’s \u003ca rel=\"nofollow\" href=\"https://style.mla.org/\" target=\"_blank\"\u003eMLA\u003c/a\u003e or \u003ca rel=\"nofollow\" href=\"https://apstylebook.com/\" target=\"_blank\"\u003eAP\u003c/a\u003e, as well as your own \u003ca href=\"/blog/brand-voice\"\u003ebrand voice\u003c/a\u003e guidelines. Incremental changes to your message can help increase conversion or average order value. \u003c/p\u003e\n\u003cp\u003eOn the technical side, look for broken links and \u003ca href=\"/blog/404-error\"\u003e404 errors\u003c/a\u003e in particular, as well as any image-rendering and mobile responsiveness issues. Check out your site on different browsers and mobile devices so you can understand if a bug is universal or specific to a browser or device.\u003c/p\u003e\n\u003cp\u003eThese examples from \u003ca rel=\"nofollow\" href=\"https://www.wearewild.com/\" target=\"_blank\"\u003eWild\u003c/a\u003e deodorant and \u003ca rel=\"nofollow\" href=\"https://superplastic.co/\" target=\"_blank\"\u003eSuperplastic\u003c/a\u003e show that you can have fun with your 404 pages.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Ecommerce 404 page for online business Wild\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-404-page.png?v=1690224049\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eSustainable personal care brand Wild redirects broken links to their branded 404 error page.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Ecommerce 404 page for online business Superplastic\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-404-page-2.png?v=1690224054\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eDesigner collectibles brand Superplastic redirects broken links to their playful 404 error page.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip:\u003c/strong\u003e Hire \u003ca href=\"https://experts.shopify.com/services/expert-guidance/store-setup-feedback-and-guidance\" target=\"_blank\"\u003eShopify Experts\u003c/a\u003e to help you set up your Shopify store and test it for issues. These vetted professionals can offer technical feedback if you’re not overly savvy. \u003c/p\u003e\n\u003ch3 id=\"7\"\u003e7. Set up analytics and tracking\u003c/h3\u003e\n\u003cp\u003eIt’s important to have analytics set up from day one. This data will give you valuable insight into your visitors and customers. Analytics tools can help you track how users are navigating your site, where they’re coming from, and where they experience friction. These insights can help you make improvements to your site as you grow your business. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/analyzing-shopify-reports\" target=\"_blank\"\u003eShopify Analytics\u003c/a\u003e are baked into the ecommerce platform, allowing you to get data right in your dashboard. You can also rely on tools like \u003ca href=\"/blog/14681601-google-analytics-for-ecommerce-a-beginners-guide\" target=\"_blank\"\u003eGoogle Analytics\u003c/a\u003e and \u003ca rel=\"nofollow\" href=\"https://search.google.com/search-console/about\" target=\"_blank\"\u003eGoogle Search Console\u003c/a\u003e, or look at more niche solutions. You can use a combination of tools to analyze specific aspects of your business, but be sure to track \u003ca href=\"/blog/basic-ecommerce-metrics\" target=\"_blank\"\u003ebasic ecommerce metrics\u003c/a\u003e first.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip:\u003c/strong\u003e The \u003ca href=\"https://apps.shopify.com\" target=\"_blank\"\u003eShopify App Store\u003c/a\u003e is packed with apps that integrate seamlessly with your store. Browse the \u003ca href=\"https://apps.shopify.com/categories/store-management-analytics\" target=\"_blank\"\u003eanalytics apps\u003c/a\u003e to find one that’s best for you.\u003c/p\u003e\n\u003ciframe src=\"https://www.youtube.com/embed/hXHym9wDnNo?autoplay=0\" class=\"w-full h-full aspect-video\" title=\"YouTube video\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\u003ch3 id=\"8\"\u003e8. Brush up on ecommerce SEO and optimize your store\u003c/h3\u003e\n\u003cp\u003eIf you start an online business, make sure your website shows up in search results when customers look for terms related to your product. While social networks increasingly become go-tos for product discovery, Google still accounts for \u003ca rel=\"nofollow\" href=\"https://www.oberlo.com/blog/google-search-statistics\" target=\"_blank\"\u003e40%\u003c/a\u003e of search. Search engine optimization (SEO) tactics can help you generate consistent, high-quality, and, best of all, free traffic. It all starts with keyword research.\u003c/p\u003e\n\u003cp\u003eBecause of the brand’s SEO efforts, \u003ca rel=\"nofollow\" href=\"https://starface.world/\" target=\"_blank\"\u003eStarface\u003c/a\u003e appears on the first page of search engine result pages (SERP) for the term “acne patches” alongside massive brands like Walmart and Sephora.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt='Google SERP showing results for keyword \"acne patches\"' src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-SEO.png?v=1690224108\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eSearching Google for the keyword “acne patches” shows brand Starface on page one of results.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHere’s how to use \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eecommerce SEO\u003c/a\u003e tactics to help your online store rank in search engines:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConduct \u003ca href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\" target=\"_blank\"\u003ekeyword research\u003c/a\u003e.\u003c/strong\u003e Discover popular and trending search terms related to your products.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTry keyword optimization.\u003c/strong\u003e Use keywords and related terms in product descriptions, category descriptions, page headlines, page copy, URLs, meta titles, alt text, and asset file names.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/semantic-search\" target=\"_blank\"\u003e\u003cstrong\u003eUse schema markup.\u003c/strong\u003e\u003c/a\u003e Use specific code, like schema markup, to help search engines better find your content and serve enhanced results in Google (e.g., rich snippets).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign a sitemap.\u003c/strong\u003e Build a \u003ca href=\"/blog/seo-sitemap\" target=\"_blank\"\u003esitemap\u003c/a\u003e that provides information about your website’s content to Google. This will help Google more easily crawl your site and categorize your pages.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/plus/guides/ultimate-guide-to-site-speed\"\u003e\u003cstrong\u003eOptimize site speed\u003c/strong\u003e\u003c/a\u003e. Choose the best hosting company, invest in a content delivery network (CDN), and compress images so your website loads faster to improve customer experience.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse the power of \u003ca href=\"/blog/what-is-content-marketing\"\u003econtent marketing\u003c/a\u003e.\u003c/strong\u003e Create blog articles that rank for target keywords, educate readers, and \u003ca href=\"/blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business\"\u003eget high-value backlinks\u003c/a\u003e from other websites. Offering value to customers in search results can lead to better conversion. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e9. Optimize all images on your website\u003c/h3\u003e\n\u003cp\u003eImages that load too slowly can affect user experience and performance in search engines—and slower load times can even lead to lower conversion rates. Be sure all images (including \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eproduct images\u003c/a\u003e and \u003ca href=\"/blog/lifestyle-photography\"\u003elifestyle images\u003c/a\u003e) are \u003ca href=\"/blog/7412852-10-must-know-image-optimization-tips\"\u003eoptimized for the web\u003c/a\u003e to achieve faster load times and \u003ca href=\"/blog/customer-satisfaction\"\u003eimprove customer satisfaction\u003c/a\u003e.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Ecommerce homepage for online brand Freewrite\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-home-page-3.png?v=1690224154\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eBig beautiful images like this one that stretch the width of your ecommerce site are impactful, but be sure they’re optimized before uploading. \u003ca rel=\"nofollow\" href=\"https://getfreewrite.com/\" target=\"_blank\"\u003e\u003cem\u003eFreewrite\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eShopify handles the technical complexity of keeping your images fast, because speed matters for online stores. Here’s what else you can do to improve load speed and optimize your images for web:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cb\u003eUse descriptive file names. \u003c/b\u003eOptimizing file names helps with the SEO ranking of your site and product pages. Use keywords that are relevant to the photos and your business.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eOptimize your \u003ca href=\"/blog/web-accessibility\"\u003ealt text\u003c/a\u003e. \u003c/strong\u003eAlt text is used for accessibility and SEO. This should be descriptive text containing keywords where relevant.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eReduce the size of your images. \u003c/strong\u003eBig beautiful images make an impact on a homepage, but be sure that the file size (in pixels) is reduced as much as possible without sacrificing quality. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eSave images as JPEG or PNG. \u003c/strong\u003eFor most online images, a good rule of thumb is to use JPEG images for photography and PNG images for graphics and icons.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eA/B test your images.\u003c/strong\u003e You’ll want to know what’s working and what’s not—and, more importantly, why. Run some \u003ca href=\"/blog/6-product-photography-tests\"\u003eA/B image tests\u003c/a\u003e to see which types of images work best in different situations (i.e., contextual lifestyle images versus products on a white background).\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip:\u003c/strong\u003e Use a free tool like Shopify’s \u003ca href=\"/tools/image-resizer\"\u003eSimple Image Resizer\u003c/a\u003e to reduce the size of your images before upload.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e10. Build a prelaunch marketing plan\u003c/h3\u003e\n\u003cp\u003eYou'll launch your site to crickets unless people know about it. The best way to spread the word is with a \u003ca href=\"/blog/16684812-the-real-secret-to-launching-a-successful-store-to-thousands-of-excited-customers\"\u003eprelaunch marketing strategy\u003c/a\u003e. These are the actions you might take to build an audience or drum up anticipation for your launch. While marketing is an ongoing task for your ecommerce business, the prelaunch strategy is an especially critical one.\u003c/p\u003e\n\u003cp\u003eSome ideas for your prelaunch marketing plan include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCreating a prelaunch landing page to capture emails\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePosting social media content before and after launch to keep customers excited and informed\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLining up PR opportunities\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHosting a prelaunch event, virtual or IRL\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSetting up pre-orders\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInviting early subscribers to an early access promo with password access to the site\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Ecommerce product page for online bedding business Hush\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-pre-sale-page.png?v=1690224212\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca rel=\"nofollow\" href=\"https://hush.ca/\" target=\"_blank\"\u003eHush\u003c/a\u003e uses pre-orders to build anticipation and encourage customers to purchase products on the website before they’re ready to ship.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"11\"\u003e11. Set your tax and shipping rates and settings\u003c/h3\u003e\n\u003cp\u003eCheck that your shipping rates are appropriate for the products you’re selling in the places you’re selling them. Otherwise, you could eat into your profits, covering the difference between your posted shipping rates and the actual cost of shipping.\u003c/p\u003e\n\u003cp\u003eIt’s important to nail down your tax settings, too. Depending on where your business and customers are located, you might need to \u003ca href=\"/blog/16480780-should-you-be-charging-sales-tax-on-your-online-store\" target=\"_blank\"\u003echarge sales tax\u003c/a\u003e and remit it to the government at tax time. If you sell in multiple regions, an accountant can help you get set up.\u003c/p\u003e\n\u003ciframe src=\"https://www.youtube.com/embed/spCSsS4nDIE?autoplay=0\" class=\"w-full h-full aspect-video\" title=\"YouTube video\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"12\"\u003e12. Review your customer contact options\u003c/h3\u003e\n\u003cp\u003eWhile it’s a critical to build a standalone contact page on your ecommerce website, it's good practice to include your business' address, phone number, email, and even \u003ca href=\"/blog/live-chat-customer-service\"\u003elive chat\u003c/a\u003e on most pages. Many businesses add this information to a static footer on every page.\u003c/p\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://eukawell.com/\" target=\"_blank\"\u003eEuka\u003c/a\u003e takes an automated approach with a chatbot option accessible from every page on its site. Meanwhile, \u003ca rel=\"nofollow\" href=\"https://www.wearsoko.com/\" target=\"_blank\"\u003eSoko\u003c/a\u003e’s contact email sits in the footer of its website on every page.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Ecommerce chatbot on the website for Euka brand\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-contact-chatbot.png?v=1690224265\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eEthical jewelry brand Soko makes their email support accessible on their homepage.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Ecommerce contact info in the footer of the website for Soko brand\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-footer-homepage.png?v=1690224271\"\u003e\n\u003cfigcaption\u003eWellness brand Euka offers a live chatbot option for customer service directly from their homepage.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"13\"\u003e13. Install helpful apps and integrations\u003c/h3\u003e\n\u003cp\u003eThe \u003ca href=\"https://apps.shopify.com\" target=\"_blank\"\u003eShopify App Store\u003c/a\u003e has plenty of apps that can extend your site’s functionality, but start small and choose only those essential to doing business efficiently. You can always layer on more as you grow.\u003c/p\u003e\n\u003cp\u003eNew businesses should focus on apps to help with marketing, customer support, and conversions. Also look for apps that are specific to your type of business. For example, advanced size chart apps are great for apparel businesses. And, quiz apps can improve customer experience and reduce returns for brands with complicated products by helping customers make the right selection.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"The Shopify App store webpage\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-shopify-apps.png?v=1690224339\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eThe Shopify App Store includes apps with tools that benefit ecommerce businesses of all sizes.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip:\u003c/strong\u003e On a budget? There are plenty of \u003ca href=\"/blog/free-shopify-apps\"\u003efree Shopify apps\u003c/a\u003e that can help streamline operations for your ecommerce business—everything from marketing to shipping.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e14. Set up your billing information\u003c/h3\u003e\n\u003cp\u003eBefore you go live, let's make it official! If you've completed your free trial, choose the right plan on your ecommerce platform and \u003ca href=\"https://help.shopify.com/en/manual/your-account/manage-account#updating-your-billing-settings\" target=\"_blank\"\u003eset up your store’s billing information\u003c/a\u003e to ensure your store fees are paid on time and there are no issues.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e15. Get your back office in order\u003c/h3\u003e\n\u003cp\u003eAre you ready for the onslaught of orders as your highly sought after brand launches to the world? Ensuring that your processes are in order before you go live can help eliminate shipping delays, inventory issues, and customer service debt.\u003c/p\u003e\n\u003cp\u003eAgain, apps can help automate some of your processes and systems baked into your business style guide, and training materials can keep everyone on the same page.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eManage all your inventory from Shopify\u003c/p\u003e\n\u003cp\u003eShopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\u003c/p\u003e\n\u003ca href=\"/manage?itcat=coreblog\u0026amp;itterm=shopify-inventory-management-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eExplore inventory management on Shopify\u003c/a\u003e\n\u003c/div\u003e\n\u003ciframe src=\"https://www.youtube.com/embed/u-Qfdn44rB4?si=DdOk0v84QkdJpylM\u0026amp;autoplay=0\" class=\"w-full h-full aspect-video\" title=\"YouTube video\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2\u003eWhy an ecommerce website launch checklist is important\u003c/h2\u003e\n\u003cp\u003eYou have a ton on your mind in the months and days leading up to launch day. Ecommerce success relies on a smooth experience for your customers and a set of systems that dictate how you run your business. So how can an ecommerce launch checklist help?\u003c/p\u003e\n\u003ch3\u003eIt offers peace of mind for you and your staff\u003c/h3\u003e\n\u003cp\u003eWith so many moving parts, it’s easy to miss simple but critical steps leading up to your launch. The act of checking items off a list gives you the assurance that you haven’t forgotten anything. You don’t need to worry about what ifs when you’ve already checked, audited, and stress tested every stage of the customer experience in your ecommerce store.\u003c/p\u003e\n\u003ch3\u003eIt ensures a smooth launch day\u003c/h3\u003e\n\u003cp\u003eWhen you need something to go well, an ecommerce checklist can help reduce ambiguity and streamline the work that needs to get done. Taking care of the housekeeping items ahead of launch means you won’t be scrambling and distracted by them when you’re trying to celebrate. Focus launch day on customer connections and making every order experience count.\u003c/p\u003e\n\u003ch3\u003eIt sets the tone for customer experience\u003c/h3\u003e\n\u003cp\u003eCustomers will quickly abandon your business if their first experience is less than stellar. On the other hand, a great experience can lead to loyal customers and word-of-mouth referrals. If you’ve checked every box on the checklist, the likelihood of disappointment is low. That said, things can still go wrong. If so, you have plenty of time to make it right because you’re not fussing with SEO or setting shipping rates.\u003c/p\u003e\n\u003ch2\u003eMake sure your ecommerce store checks all the boxes\u003c/h2\u003e\n\u003cp\u003eNow that you’ve crossed out everything on your list, it’s time to launch your ecommerce website and brand to the masses. Put your marketing plan into action and start \u003ca href=\"/blog/brand-recognition\" target=\"_blank\"\u003ebuilding brand recognition\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThe best part is that nothing is set in stone. As you collect feedback and data, you can tweak shipping settings or web design. You can invest more in \u003ca href=\"/blog/ecommerce-seo-beginners-guide\" target=\"_blank\"\u003eecommerce SEO\u003c/a\u003e and less in marketing campaigns that aren’t performing. Add essential apps, improve your checkout page, and fortify your customer support—all in service of landing more happy customers and more sales.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Eugenia Mello. \u003c/em\u003e\u003cem\u003eAdditional research by \u003ca rel=\"nofollow\" href=\"https://www.linkedin.com/in/adamrogersuk/\" target=\"_blank\"\u003eAdam Rogers\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n\u003cdiv id=\"faq-section\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eEcommerce checklist FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the steps to create an ecommerce website?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWhen you choose an \u003ca href=\"/blog/best-ecommerce-platforms\"\u003eecommerce platform\u003c/a\u003e like Shopify, you can create an ecommerce website in just a few steps. First, sign up for the free trial, purchase a custom domain name, and customize the look and feel of your ecommerce website. An ecommerce launch checklist can help ensure you don’t miss any steps. Your ecommerce website checklist contains items like setting shipping details and updating payment options.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the functional requirements for a website?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eBasic functional requirements for an ecommerce website include accessibility, mobile-responsiveness, a working checkout flow, site terms and conditions, and a privacy policy. The \u003ca href=\"/website/builder\"\u003ewebsite builder\u003c/a\u003e you choose should have, at minimum, this functionality. Nice-to-haves for your ecommerce business website include personalization, customer login, interactive elements, chatbot support, and more.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow many products should an ecommerce business launch with?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou only need one product to launch your ecommerce store. Many online brands start with one product and add complementary items to their product collection at a later date. If you offer multiple products on your ecommerce site, be sure you use navigation, collections, and category pages to help customers find the right products.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Use this comprehensive ecommerce checklist to complete all the necessary tasks for a successful online store launch in 2024.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"person wearing a promotional sign featuring a detailed ecommerce checklist\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-store-launch-checklist.jpg?v=1611709872\"\u003e\u003c/p\u003e\n\u003cp\u003eUse this comprehensive ecommerce checklist to complete all the necessary tasks for a successful online store launch in 2024.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Launch Your Store in 2024: 15-Step Ecommerce Checklist","description":"Use this comprehensive ecommerce checklist to complete all the necessary tasks for a successful online store launch in 2024."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/shopify-store-launch-checklist\",\"en-GB\":\"https://www.shopify.com/uk/blog/shopify-store-launch-checklist\",\"en-AU\":\"https://www.shopify.com/au/blog/shopify-store-launch-checklist\",\"en-ID\":\"https://www.shopify.com/id/blog/shopify-store-launch-checklist\",\"en-NZ\":\"https://www.shopify.com/nz/blog/shopify-store-launch-checklist\",\"en-ZA\":\"https://www.shopify.com/za/blog/shopify-store-launch-checklist\",\"en-NG\":\"https://www.shopify.com/ng/blog/shopify-store-launch-checklist\",\"en-PH\":\"https://www.shopify.com/ph/blog/shopify-store-launch-checklist\",\"en-SG\":\"https://www.shopify.com/sg/blog/shopify-store-launch-checklist\",\"en-HK\":\"https://www.shopify.com/hk/blog/shopify-store-launch-checklist\",\"en-IE\":\"https://www.shopify.com/ie/blog/shopify-store-launch-checklist\",\"en-MY\":\"https://www.shopify.com/my/blog/shopify-store-launch-checklist\",\"ja-JP\":\"https://www.shopify.com/jp/blog/checklist-for-launching-shopifystore\",\"es\":\"https://www.shopify.com/es/blog/69446597-checklist-para-lanzar-una-tienda-online-shopify\",\"fr\":\"https://www.shopify.com/fr/blog/lancez-votre-boutique-en-ligne-shopify-avec-succes\",\"it\":\"https://www.shopify.com/it/blog/aprire-un-negozio-online-checklist\",\"nl\":\"https://www.shopify.com/nl/blog/webshop-online-checklist\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"Upset Customers? Here's How to Stop Customer Complaints Before They Happen\",\"url\":\"blog/customer-complaints\"},{\"title\":\"How to Form a Single-Member LLC\",\"url\":\"blog/single-member-llc\"},{\"title\":\"How One Couple Raised Over 500% of Their Crowdfunding Goal on Kickstarter in 28 Days Without an Audience\",\"url\":\"blog/36179141-how-one-couple-raised-over-500-of-their-crowdfunding-goal-on-kickstarter-in-28-days-without-an-audience\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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TikTok’s straightforward interface and unique algorithm create a revolving cycle of TikTok trends—some that fade quickly and others with staying power. \u003c/p\u003e\n\u003cp\u003eFor brands, catching the wave of a big TikTok video trend can translate to engagement, brand awareness, and even sales. But jumping on every trend isn’t a sound \u003ca href=\"/blog/social-media-small-businesses\"\u003esocial media strategy\u003c/a\u003e. Getting it right is a tricky balance between catching a trend at its peak and putting a spin on it that’s clever and on brand.\u003c/p\u003e\n\u003cp\u003eAhead, explore some of the top TikTok trends for \u003ca href=\"/blog/ecommerce-brands\"\u003eecommerce brands\u003c/a\u003e, with real examples of popular \u003ca href=\"/blog/tiktok-video-ideas\"\u003eTikTok videos\u003c/a\u003e from other successful businesses. This article focuses on trend themes and evergreen hashtags to inspire your content through 2024.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is a TikTok trend?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eThe TikTok trend cycle\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e18 TikTok trends to inspire your next campaign\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow to find new TikTok trends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eHow to create a TikTok trend\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eTikTok trends FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is a TikTok trend?\u003c/h2\u003e\n\u003cp\u003eA TikTok trend is sound, dance, hashtag, challenge, topic, or video format that goes viral on the platform. This means it catches on among a large number of users during a specific period. A trend spawned by a single video will inspire other users to create content that uses the theme, hashtag, or \u003ca href=\"/blog/how-to-find-trending-sounds-tiktok\"\u003etrending sound\u003c/a\u003e with their own spin. Some trends fizzle out after a few weeks, while others become evergreen content formats on the app.\u003c/p\u003e\n\u003cp\u003eTrends have launched the careers of some of the app’s biggest creators. Being early to a trend can lead to millions of video views and a rise in a creator’s popularity. TikTok is driven by trends, and many of them are born on the platform before making their way onto other social networks and even into everyday life.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eThe TikTok trend cycle\u003c/h2\u003e\n\u003cp\u003eTikTok has its own framework for measuring trends. Within it, the platform has categorized trends under three categories.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eTrend moments\u003c/strong\u003e refer to short-term trends that gain traction quickly and either fizzle out at the same rate or become trend moments.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eTrend signals\u003c/strong\u003e emerge when user behavior and content styles signal a new way to use TikTok, perhaps a format that spans multiple memes and topics. This is a longer-term trend format.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eTrend forces\u003c/strong\u003e apply to large scale transformations in the way users behave on TikTok. These may be wider themes that grow steadily on TikTok over time.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e3 TikTok trend forces for 2024\u003c/h3\u003e\n\u003cp\u003eEach year, TikTok releases a \u003ca href=\"https://www.tiktok.com/business/en-CA/trends-whats-next?tt4b_lang_redirect=1\"\u003etrend report\u003c/a\u003e that captures the year’s top trends as well as its forecast for upcoming trends. For 2024, TikTok identified the following trend forces on the platform:\u003c/p\u003e\n\u003ch4\u003eCuriosity peaked \u003c/h4\u003e\n\u003cp\u003eThis trend force relates to TikTok’s prominence as a discovery tool—for products, trends, and topics. Unlike search engines, where users go to find a specific answer, TikTok is meant for rabbit holes and learning new perspectives. Brands that want to jump on this trend should create video content that sparks curiosity.\u003c/p\u003e\n\u003ch4\u003eStorytelling unhinged\u003c/h4\u003e\n\u003cp\u003eStorytelling is a critical tactic for brands that want to stand out in a crowded market. Consumer trends point to an expectation that brands are authentic and relatable. Storytelling on TikTok is a great way to humanize your brand. But stories are taking on a new life on TikTok, with new formats, diverse voices, and unexpected narrative structures. Get creative with your stories to capture the attention of today’s users.\u003c/p\u003e\n\u003ch4\u003eBridging the trust gap \u003c/h4\u003e\n\u003cp\u003eAccording to TikTok, users will trust a brand 108% more if they see an ad by that brand on the platform. But building trust isn’t just about putting out content. Brands should continue to build trust by engaging directly with customers and treating the platform as a communication channel. Get feedback and listen to your audience to improve your video content and build loyalty.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e18 TikTok trends to inspire your next campaign\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eGet ready with me (GRWM)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e#tiktokmademebuyit\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eFemininity and #coquette\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eFood challenges and #foodtok\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eTrending sounds\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eSelf-growth, inner beauty, and #hopecore\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eSubcultures and communities\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eDelulu trend signal\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eTikTok challenges\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eDance trends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eMemes and pop culture trends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eFit check\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eASMR\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eNostalgia and retro trends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003ePOV (point of view)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003ePack an order with me\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#223\"\u003eAutumn vibes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#233\"\u003eCozy gaming\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eNot every TikTok challenge or meme will be a fit for your brand. But there are ways to put your own spin on TikTok trends that will help you make sales, grow your audience, and strengthen your \u003ca href=\"/blog/brand-strategy\"\u003ebrand’s presence\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTikTok is the birthplace of some of the internet’s most popular memes, style trends, influencers, and even food trends. Here are some of the app’s most evergreen trends to inspire your next TikTok video.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e1. Get ready with me (GRWM) trend\u003c/h3\u003e\n\u003cp\u003eThis trend is an ongoing phenomenon used by makeup artists, beauty creators, and fashion influencers alike. Anyone can participate in this trend by inviting users into a morning routine or other process of getting ready for the day or an event. \u003c/p\u003e\n\u003cp\u003eThis is a great trend for beauty brands, especially if you can team up with an influencer to incorporate products into their routines. Here’s how OUAI tried this trend with a creator partner:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@theouai/video/7362620892007976222\" data-sanitized-data-video-id=\"7362620892007976222\" data-video-id=\"7362620892007976222\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@theouai\" href=\"https://www.tiktok.com/@theouai?refer=embed\"\u003e@theouai\u003c/a\u003e @Alegria Jimenez’s healthy hair heros 👏 \u003ca data-sanitized-target=\"_blank\" title=\"theouai\" href=\"https://www.tiktok.com/tag/theouai?refer=embed\"\u003e#theouai\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"healthyhairroutine\" href=\"https://www.tiktok.com/tag/healthyhairroutine?refer=embed\"\u003e#healthyhairroutine\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"hairroutine\" href=\"https://www.tiktok.com/tag/hairroutine?refer=embed\"\u003e#hairroutine\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"ouaihaircare\" href=\"https://www.tiktok.com/tag/ouaihaircare?refer=embed\"\u003e#ouaihaircare\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"grwm\" href=\"https://www.tiktok.com/tag/grwm?refer=embed\"\u003e#grwm\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"grwmhair\" href=\"https://www.tiktok.com/tag/grwmhair?refer=embed\"\u003e#grwmhair\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"longhair\" href=\"https://www.tiktok.com/tag/longhair?refer=embed\"\u003e#longhair\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"shinyhairtips\" href=\"https://www.tiktok.com/tag/shinyhairtips?refer=embed\"\u003e#shinyhairtips\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - harley\" href=\"https://www.tiktok.com/music/original-sound-7100946703401896709?refer=embed\"\u003e♬ original sound - harley\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003cp\u003eOther types of brands can put their spin on the trend, like this example from Yeti:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@yeti/video/7351162097939565867\" data-sanitized-data-video-id=\"7351162097939565867\" data-video-id=\"7351162097939565867\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@yeti\" href=\"https://www.tiktok.com/@yeti?refer=embed\"\u003e@yeti\u003c/a\u003e PACKED: GoBox 30. Gabriel Prout, owner and deck boss of F/V Silver Spray, packing for emergencies onboard. Read more about the trip through the link in bio. \u003ca data-sanitized-target=\"_blank\" title=\"yeti\" href=\"https://www.tiktok.com/tag/yeti?refer=embed\"\u003e#YETI\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"builtforthewild\" href=\"https://www.tiktok.com/tag/builtforthewild?refer=embed\"\u003e#BuiltForTheWild\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - YETI\" href=\"https://www.tiktok.com/music/original-sound-7351162202784647978?refer=embed\"\u003e♬ original sound - YETI\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"9\"\u003e2. #tiktokmademebuyit \u003c/h3\u003e\n\u003cp\u003eTikTok is overflowing with creators showcasing products they’ve found and bought thanks to TikTok. Often, this content is tagged with the popular hashtag \u003ca href=\"https://www.tiktok.com/tag/tiktokmademebuyit?lang=en\"\u003e#tiktokmademebuyit\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eMany small businesses use TikTok to advertise, and if a product goes viral through hype or positive product reviews, it can be a game changer. Using the hashtag for \u003ca href=\"/blog/product-video\"\u003eproduct videos\u003c/a\u003e can also help provide more visibility for your brand. Products that provide some kind of “life hack” or that \u003ca href=\"/blog/how-to-market-to-gen-z\"\u003estrike a chord with Gen Z\u003c/a\u003e tend to take off under this trend.\u003c/p\u003e\n\u003cp\u003eThis trend is also a great way to gather \u003ca href=\"/blog/user-generated-content\"\u003euser-generated content\u003c/a\u003e for your brand as the hashtag often features gushing testimonials from real customers.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e3. Femininity and #coquette\u003c/h3\u003e\n\u003cp\u003eAmong the broader themes \u003ca href=\"https://newsroom.tiktok.com/en-gb/tiktok-trending-2024\"\u003epredicted\u003c/a\u003e by TikTok in 2024, this trend revolves around femininity. Also known as the #coquette trend, this hashtag returns videos of girly moments featuring bows and pastels. This trend aligns with related fashion trends like the return of the ballet flat. \u003c/p\u003e\n\u003cp\u003eHere’s how Knix jumped on the trend, featuring products from its collection:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@knix/video/7309581834034121989\" data-sanitized-data-video-id=\"7309581834034121989\" data-video-id=\"7309581834034121989\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@knix\" href=\"https://www.tiktok.com/@knix?refer=embed\"\u003e@knix\u003c/a\u003e 🎀 \u003ca data-sanitized-target=\"_blank\" title=\"coquette\" href=\"https://www.tiktok.com/tag/coquette?refer=embed\"\u003e#coquette\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"coquetteaesthetic\" href=\"https://www.tiktok.com/tag/coquetteaesthetic?refer=embed\"\u003e#coquetteaesthetic\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"wirelessbras\" href=\"https://www.tiktok.com/tag/wirelessbras?refer=embed\"\u003e#wirelessbras\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"comfortablebra\" href=\"https://www.tiktok.com/tag/comfortablebra?refer=embed\"\u003e#comfortablebra\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"coquettecore\" href=\"https://www.tiktok.com/tag/coquettecore?refer=embed\"\u003e#coquettecore\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ Henna Timar - ⭐️\" href=\"https://www.tiktok.com/music/Henna-Timar-7267745368824105761?refer=embed\"\u003e♬ Henna Timar - ⭐️\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"11\"\u003e4. Food challenges and #foodtok\u003c/h3\u003e\n\u003cp\u003eFood challenges have long been a part of the TikTok content mix from the extreme spicy food challenge of 2023 to the more current rock paper scissors food challenge. While these challenges come and go quickly, one thing remains constant: #foodtok is a vibrant subculture of TikTok and users can’t get enough.\u003c/p\u003e\n\u003cp\u003eAs a food brand, consider getting more niche with your hashtags if you can find trends that pertain to your products specifically. Here’s how Olipop used #drinktok to share this educational drink recipe post: \u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@drinkolipop/video/7219054812871085355\" data-sanitized-data-video-id=\"7219054812871085355\" data-video-id=\"7219054812871085355\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@drinkolipop\" href=\"https://www.tiktok.com/@drinkolipop?refer=embed\"\u003e@drinkolipop\u003c/a\u003e This is your sign to grab some magnesium powder, tart cherry juice, \u0026amp; an Olipop🍷😴 \u003ca data-sanitized-target=\"_blank\" title=\"olipop\" href=\"https://www.tiktok.com/tag/olipop?refer=embed\"\u003e#OLIPOP\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"olipoptiktok\" href=\"https://www.tiktok.com/tag/olipoptiktok?refer=embed\"\u003e#olipoptiktok\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"olipop\" href=\"https://www.tiktok.com/tag/olipop?refer=embed\"\u003e#olipop\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"healthyguthealthylife\" href=\"https://www.tiktok.com/tag/healthyguthealthylife?refer=embed\"\u003e#healthyguthealthylife\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"drinktok\" href=\"https://www.tiktok.com/tag/drinktok?refer=embed\"\u003e#drinktok\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"drinksoftiktok\" href=\"https://www.tiktok.com/tag/drinksoftiktok?refer=embed\"\u003e#drinksoftiktok\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"nightdrink\" href=\"https://www.tiktok.com/tag/nightdrink?refer=embed\"\u003e#nightdrink\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"sleepyday\" href=\"https://www.tiktok.com/tag/sleepyday?refer=embed\"\u003e#sleepyday\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - Mathilda Airlines Official ✈️ - Mathilda Airlines Official 🍉\" href=\"https://www.tiktok.com/music/original-sound-Mathilda-Airlines-Official-%E2%9C%88%EF%B8%8F-7190610835369118490?refer=embed\"\u003e♬ original sound - Mathilda Airlines Official ✈️ - Mathilda Airlines Official 🍉\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"12\"\u003e5. Trending sounds\u003c/h3\u003e\n\u003cp\u003eSound will always drive memes and trends on TikTok, whether it’s driven by a big album release or Stitched from a trending video. Beat drops, sound clips from films, and popular songs can all go viral on the platform. \u003c/p\u003e\n\u003cp\u003eHere are two brand examples using 2024 \u003ca href=\"/blog/how-to-find-trending-sounds-tiktok\"\u003etrending sounds\u003c/a\u003e. Sol De Janiero hopped on the #hellosharks trend, a format that used the \u003cem\u003eShark Tank\u003c/em\u003e theme song alongside a plea to the TV show’s hosts and investors. \u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@soldejaneiro/video/7354121082648923434\" data-sanitized-data-video-id=\"7354121082648923434\" data-video-id=\"7354121082648923434\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@soldejaneiro\" href=\"https://www.tiktok.com/@soldejaneiro?refer=embed\"\u003e@soldejaneiro\u003c/a\u003e Sounds like a fair proposition to me… 🤷‍♀️ \u003ca data-sanitized-target=\"_blank\" title=\"soldejaneiro\" href=\"https://www.tiktok.com/tag/soldejaneiro?refer=embed\"\u003e#soldejaneiro\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"sharktank\" href=\"https://www.tiktok.com/tag/sharktank?refer=embed\"\u003e#sharktank\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"hellosharks\" href=\"https://www.tiktok.com/tag/hellosharks?refer=embed\"\u003e#hellosharks\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"sdj\" href=\"https://www.tiktok.com/tag/sdj?refer=embed\"\u003e#sdj\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"soldejaneirocheirosa\" href=\"https://www.tiktok.com/tag/soldejaneirocheirosa?refer=embed\"\u003e#soldejaneirocheirosa\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"bumbumcream\" href=\"https://www.tiktok.com/tag/bumbumcream?refer=embed\"\u003e#bumbumcream\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"brazilianbumbumcream\" href=\"https://www.tiktok.com/tag/brazilianbumbumcream?refer=embed\"\u003e#brazilianbumbumcream\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"fyp\" href=\"https://www.tiktok.com/tag/fyp?refer=embed\"\u003e#fyp\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - tiktokcontent\" href=\"https://www.tiktok.com/music/original-sound-7206118988751981358?refer=embed\"\u003e♬ original sound - tiktokcontent\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003cp\u003eAnd, after the release of Taylor Swift’s latest album, the founder of XXL Scrunchie added her take to a Swiftie trend using the song lyrics, “I cry a lot, but I’m so productive.”\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@xxl.scrunchie/video/7362650275061959941\" data-sanitized-data-video-id=\"7362650275061959941\" data-video-id=\"7362650275061959941\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@xxl.scrunchie\" href=\"https://www.tiktok.com/@xxl.scrunchie?refer=embed\"\u003e@xxl.scrunchie\u003c/a\u003e small business owners anthem 🤌 \u003ca data-sanitized-target=\"_blank\" title=\"icryalotbutiamsoproductive\" href=\"https://www.tiktok.com/tag/icryalotbutiamsoproductive?refer=embed\"\u003e#icryalotbutiamsoproductive\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"smallbusinesscheck\" href=\"https://www.tiktok.com/tag/smallbusinesscheck?refer=embed\"\u003e#smallbusinesscheck\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"smallbusinessowner\" href=\"https://www.tiktok.com/tag/smallbusinessowner?refer=embed\"\u003e#smallbusinessowner\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"smallbizlife\" href=\"https://www.tiktok.com/tag/smallbizlife?refer=embed\"\u003e#smallbizlife\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - XXL SCRUNCHIE \u0026amp; CO 🇨🇦\" href=\"https://www.tiktok.com/music/original-sound-7362653952588090118?refer=embed\"\u003e♬ original sound - XXL SCRUNCHIE \u0026amp; CO 🇨🇦\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003cp\u003eIf you’d like to use a trending song or sound in your video content, follow these instructions:\u003c/p\u003e\n\u003col\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eFrom the mobile app, click into a video that uses the sound.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eTap the circle in the bottom right corner to see the sound.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eTap Add to Favorites to save the song for later or Use this sound to create content now. \u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"13\"\u003e6. Self growth, inner beauty, and #hopecore\u003c/h3\u003e\n\u003cp\u003eThis year, TikTok is predicting trends pertaining to inner beauty and inner strength. This trend will see more video content around self growth, wellness, healing, and moments of self-transformation. Among these, the hashtag \u003ca href=\"https://www.bylinebyline.com/articles/hopecore-internet-tiktok\"\u003e#hopecore\u003c/a\u003e is appearing more frequently. \u003c/p\u003e\n\u003cp\u003eThis wholesome trend is all about messages of hope and encouragement. Rather than a physical transformation, these focus on a spiritual glow up. Wellness and self-care brands can hop on this trend, featuring products in a genuine way.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e7. Subcultures and niche communities\u003c/h3\u003e\n\u003cp\u003eAs with other social media platforms and sites like Reddit, TikTok has its own subcultures. Niche trends emerge across hashtags like #booktok, #foodtok, #filmtok, and #anime. \u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eTikTok\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eCelebrities like \u003ca href=\"https://www.tiktok.com/@oprahsbookclub/video/7211513837298781483\"\u003eOprah\u003c/a\u003e are jumping on the #booktok trend, one of the most popular niche communities for 2024. Here’s her #booktok content celebrating LA \u003ca href=\"/blog/sell-books-online\"\u003eindependent bookstore\u003c/a\u003e Lost Books:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@oprahsbookclub/video/7362881657243798815\" data-sanitized-data-video-id=\"7362881657243798815\" data-video-id=\"7362881657243798815\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@oprahsbookclub\" href=\"https://www.tiktok.com/@oprahsbookclub?refer=embed\"\u003e@oprahsbookclub\u003c/a\u003e Here at Oprah’s Book Club, we celebrate independent bookstores all the time! Here’s Oprah at the beloved Lost Books in Los Angeles before she sat down to interview Lara Love Hardin with CBS news ❤️ She had such a great time being surrounded by so many of her favorite books! What’s your favorite local bookstore? Comment below! \u003ca data-sanitized-target=\"_blank\" title=\"readwithus\" href=\"https://www.tiktok.com/tag/readwithus?refer=embed\"\u003e#ReadWithUs\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"oprahsbookclub\" href=\"https://www.tiktok.com/tag/oprahsbookclub?refer=embed\"\u003e#OprahsBookClub\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"booktok\" href=\"https://www.tiktok.com/tag/booktok?refer=embed\"\u003e#BookTok\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"indiebookstore\" href=\"https://www.tiktok.com/tag/indiebookstore?refer=embed\"\u003e#IndieBookstore\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"losangeles\" href=\"https://www.tiktok.com/tag/losangeles?refer=embed\"\u003e#LosAngeles\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - Oprah’s Book Club\" href=\"https://www.tiktok.com/music/original-sound-7362882990046726943?refer=embed\"\u003e♬ original sound - Oprah’s Book Club\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"15\"\u003e8. Delulu trend signal\u003c/h3\u003e\n\u003cp\u003eDelulu, Gen Z slang for delusional, emerged as a mainstream term and trend on TikTok in 2023. And it’s not showing signs of slowing. TikTok identified #delulu as a trend spotlight for 2024. This trend refers to users posting overly optimistic takes on hopeless scenarios. “Delulu is the solulu,” as in “delusion is the solution,” is another term you may see attached to this trend. \u003c/p\u003e\n\u003ch3 id=\"16\"\u003e9. TikTok challenges\u003c/h3\u003e\n\u003cp\u003eChallenges have long been part of social media content, inspiring some apps’ most memorable moments. As early as 2014, the ice bucket challenge took hold of Facebook, and YouTube’s controversial Kylie Jenner lip challenge raised safety concerns among parents in 2015. \u003c/p\u003e\n\u003cp\u003eFrom lighthearted to downright dangerous, TikTok challenges pop up every day on the platform. Participating in these as a business means assessing if it’s appropriate for your brand. \u003c/p\u003e\n\u003cp\u003eHere’s an example of a company’s take on a TikTok trend that aligns perfectly with the brand. A 2024 trend, sometimes called the Blue Monday trend or the punching trend, is a battle style trend that sees two people “fight” over opposing ideas or preferences. This is how activewear brand \u003ca href=\"https://allfenix.com/\"\u003eAll Fenix\u003c/a\u003e tried the trend:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@allfenixactive/video/7355383859405524240\" data-sanitized-data-video-id=\"7355383859405524240\" data-video-id=\"7355383859405524240\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@allfenixactive\" href=\"https://www.tiktok.com/@allfenixactive?refer=embed\"\u003e@allfenixactive\u003c/a\u003e Run Club vs Hot Pilates. Which one would you pick? \u003ca data-sanitized-target=\"_blank\" title=\"punchingtrend\" href=\"https://www.tiktok.com/tag/punchingtrend?refer=embed\"\u003e#punchingtrend\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"punchingdance\" href=\"https://www.tiktok.com/tag/punchingdance?refer=embed\"\u003e#punchingdance\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"activewear\" href=\"https://www.tiktok.com/tag/activewear?refer=embed\"\u003e#activewear\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"allfenix\" href=\"https://www.tiktok.com/tag/allfenix?refer=embed\"\u003e#allfenix\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"bribeswork\" href=\"https://www.tiktok.com/tag/bribeswork?refer=embed\"\u003e#bribeswork\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - All Fenix\" href=\"https://www.tiktok.com/music/original-sound-7355383918322862864?refer=embed\"\u003e♬ original sound - All Fenix\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"17\"\u003e10. Dance trends\u003c/h3\u003e\n\u003cp\u003eDance routines and choreography have been at the core of the app’s video content since the beginning. Top influencers like Charli D’amelio and Addison Rae have built million-dollar careers on viral dance trends. While dances on the app move in and out of fashion quickly, they’re generally easy to participate in and businesses can find creative ways to add a brand spin.\u003c/p\u003e\n\u003cp\u003eFootwear brand Crocs took this one step further by partnering with Japanese dance troupe Avant Gardey to create dance content for its brand page:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@crocs/video/7362226859263741226\" data-sanitized-data-video-id=\"7362226859263741226\" data-video-id=\"7362226859263741226\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@crocs\" href=\"https://www.tiktok.com/@crocs?refer=embed\"\u003e@crocs\u003c/a\u003e When the whole crew shows up in Crocs... \u003ca data-sanitized-target=\"_blank\" title=\"croctok\" href=\"https://www.tiktok.com/tag/croctok?refer=embed\"\u003e#croctok\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - Crocs\" href=\"https://www.tiktok.com/music/original-sound-7362226951664192302?refer=embed\"\u003e♬ original sound - Crocs\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"18\"\u003e11. Memes and pop culture trends\u003c/h3\u003e\n\u003cp\u003ePop culture hot takes thrive on TikTok and often become trends as others weigh in on the drama or become memed. Take 2024’s Kendrik Lamar and Drake beef, where users shared their explanations of the artists’ diss tracks. In early May, both #drake and #kendrik lamar topped the hashtag charts. By the next week, however, TikTok drama will move elsewhere.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eAs a business, using TikTok to stay on top of pop-culture trends can help you stay relevant and understand your audience’s preferences. Remember to only use trends and memes if they are the right tone and topic for your brand. And, be sure the trend is still active lest you appear out of touch.\u003c/p\u003e\n\u003cp\u003eHere’s how shoe brand \u003ca href=\"https://ca.vessi.com/\"\u003eVessi\u003c/a\u003e used a popular clip from TV’s \u003cem\u003eI Think You Should Leave\u003c/em\u003e to demonstrate product features: \u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@vessi/video/7228649035475832069\" data-sanitized-data-video-id=\"7228649035475832069\" data-video-id=\"7228649035475832069\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@vessi\" href=\"https://www.tiktok.com/@vessi?refer=embed\"\u003e@vessi\u003c/a\u003e we said no more wet socks ! \u003ca data-sanitized-target=\"_blank\" title=\"vessi\" href=\"https://www.tiktok.com/tag/vessi?refer=embed\"\u003e#vessi\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"waterproofshoes\" href=\"https://www.tiktok.com/tag/waterproofshoes?refer=embed\"\u003e#waterproofshoes\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"travelshoes\" href=\"https://www.tiktok.com/tag/travelshoes?refer=embed\"\u003e#travelshoes\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ You Sure About That _ ITYSL - Golden Key Prints\" href=\"https://www.tiktok.com/music/You-Sure-About-That-ITYSL-7213495741124201258?refer=embed\"\u003e♬ You Sure About That _ ITYSL - Golden Key Prints\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003cp\u003eAnd in this video from \u003ca href=\"https://scrubdaddy.com/\"\u003eScrub Daddy\u003c/a\u003e, the brand took part in Jojo Siwa mania, using much-memed makeup from her latest album along with Jojo audio:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@scrubdaddy/video/7354109226467298602\" data-sanitized-data-video-id=\"7354109226467298602\" data-video-id=\"7354109226467298602\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@scrubdaddy\" href=\"https://www.tiktok.com/@scrubdaddy?refer=embed\"\u003e@scrubdaddy\u003c/a\u003e Iconic is an understatement. \u003ca data-sanitized-target=\"_blank\" title=\"scrubdaddy\" href=\"https://www.tiktok.com/tag/scrubdaddy?refer=embed\"\u003e#scrubdaddy\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"smile\" href=\"https://www.tiktok.com/tag/smile?refer=embed\"\u003e#smile\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"cleantok\" href=\"https://www.tiktok.com/tag/cleantok?refer=embed\"\u003e#cleantok\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"cleaningtiktok\" href=\"https://www.tiktok.com/tag/cleaningtiktok?refer=embed\"\u003e#cleaningtiktok\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"americasfavoritesponge\" href=\"https://www.tiktok.com/tag/americasfavoritesponge?refer=embed\"\u003e#americasfavoritesponge\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - iHeartRadio\" href=\"https://www.tiktok.com/music/original-sound-7353052853160004395?refer=embed\"\u003e♬ original sound - iHeartRadio\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"19\"\u003e12. Fit check \u003c/h3\u003e\n\u003cp\u003eWant to show off your #OOTD (outfit of the day)? Post a fit check! Show off your sense of style and become a fashion inspiration by wearing something unique or putting your spin on what’s trending in the fashion space. This is a perfect trend for designers and clothing brands to reveal new collections. \u003c/p\u003e\n\u003cp\u003eOther fashion trends have spun off this one, too. For example, \u003ca href=\"https://megababebeauty.com/\"\u003eMegababe\u003c/a\u003e founder Katie Sturino uses her platform to share outfit ideas and inspiration for plus-size bodies using the hashtag #supersizethelook.\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@katiesturino/video/7333062482379967786\" data-sanitized-data-video-id=\"7333062482379967786\" data-video-id=\"7333062482379967786\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@katiesturino\" href=\"https://www.tiktok.com/@katiesturino?refer=embed\"\u003e@katiesturino\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"supersizethelook\" href=\"https://www.tiktok.com/tag/supersizethelook?refer=embed\"\u003e#SuperSizeTheLook\u003c/a\u003e Natasha Lyonne remix!!! The shoes are a lie, BUT we love this striped dress \u0026amp; leather trench combo! I really think we should all have a leather trench.... \u003ca data-sanitized-target=\"_blank\" title=\"fyp\" href=\"https://www.tiktok.com/tag/fyp?refer=embed\"\u003e#fyp\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"bodypositivity\" href=\"https://www.tiktok.com/tag/bodypositivity?refer=embed\"\u003e#bodypositivity\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"plussizefashion\" href=\"https://www.tiktok.com/tag/plussizefashion?refer=embed\"\u003e#plussizefashion\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"beautyhacks\" href=\"https://www.tiktok.com/tag/beautyhacks?refer=embed\"\u003e#beautyhacks\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"celebstyle\" href=\"https://www.tiktok.com/tag/celebstyle?refer=embed\"\u003e#celebstyle\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - Katie Sturino\" href=\"https://www.tiktok.com/music/original-sound-7333062603282271022?refer=embed\"\u003e♬ original sound - Katie Sturino\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"20\"\u003e13. ASMR\u003c/h3\u003e\n\u003cp\u003eASMR (autonomous sensory meridian response) trends continue to be popular on TikTok and other video platforms. This content serves as both entertainment and stress relief for those who find ASMR soothing. \u003c/p\u003e\n\u003cp\u003eThere are many ways to put a spin on this for your brand. For example, restaurant-quality Asian seasoning brand \u003ca href=\"/blog/omsom-storytelling\"\u003eOmsom\u003c/a\u003e shared the satisfying noises of a team member sizzling up some spicy noodles.\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@weareomsom/video/7236453466011831598\" data-sanitized-data-video-id=\"7236453466011831598\" data-video-id=\"7236453466011831598\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@weareomsom\" href=\"https://www.tiktok.com/@weareomsom?refer=embed\"\u003e@weareomsom\u003c/a\u003e a lil’ noodle ASMR for ya ✨ \u003ca data-sanitized-target=\"_blank\" title=\"spicynoodles\" href=\"https://www.tiktok.com/tag/spicynoodles?refer=embed\"\u003e#spicynoodles\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmr\" href=\"https://www.tiktok.com/tag/asmr?refer=embed\"\u003e#asmr\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmrfood\" href=\"https://www.tiktok.com/tag/asmrfood?refer=embed\"\u003e#asmrfood\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - Omsom\" href=\"https://www.tiktok.com/music/original-sound-7236453457698294571?refer=embed\"\u003e♬ original sound - Omsom\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003cp\u003eEven pet food brands have jumped on the trend, like in this video from \u003ca href=\"https://spotandtango.com/\"\u003eSpot \u0026amp; Tango\u003c/a\u003e:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@spotandtango/video/7337798506305899822\" data-sanitized-data-video-id=\"7337798506305899822\" data-video-id=\"7337798506305899822\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@spotandtango\" href=\"https://www.tiktok.com/@spotandtango?refer=embed\"\u003e@spotandtango\u003c/a\u003e dog asmr be like “monch monch monch” 🎥 @dogsklub \u003ca data-sanitized-target=\"_blank\" title=\"dogasmr\" href=\"https://www.tiktok.com/tag/dogasmr?refer=embed\"\u003e#dogasmr\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmrdog\" href=\"https://www.tiktok.com/tag/asmrdog?refer=embed\"\u003e#asmrdog\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmrdogvideos\" href=\"https://www.tiktok.com/tag/asmrdogvideos?refer=embed\"\u003e#asmrdogvideos\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmr\" href=\"https://www.tiktok.com/tag/asmr?refer=embed\"\u003e#asmr\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmrsounds\" href=\"https://www.tiktok.com/tag/asmrsounds?refer=embed\"\u003e#asmrsounds\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmrvideo\" href=\"https://www.tiktok.com/tag/asmrvideo?refer=embed\"\u003e#asmrvideo\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmrtiktoks\" href=\"https://www.tiktok.com/tag/asmrtiktoks?refer=embed\"\u003e#asmrtiktoks\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmrfood\" href=\"https://www.tiktok.com/tag/asmrfood?refer=embed\"\u003e#asmrfood\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmreating\" href=\"https://www.tiktok.com/tag/asmreating?refer=embed\"\u003e#asmreating\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - GIRLS MODE\" href=\"https://www.tiktok.com/music/original-sound-7090025470133111594?refer=embed\"\u003e♬ original sound - GIRLS MODE\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"21\"\u003e14. Nostalgia and retro trends\u003c/h3\u003e\n\u003cp\u003eNostalgia is huge on TikTok, from recreating ’90s high school aesthetics to Gen Z kids gawking at their parents’ ’80s dance moves. Brands and creators alike share embarrassing or relatable nostalgic content about school days, emo trends, past fashion trends, old school music, and more. If it was popular 10, 20, or 30 years ago, it will definitely find an audience on the app. Decade-specific fashion trends like Y2K or ’60s-inspired makeup looks are also popular.\u003c/p\u003e\n\u003cp\u003eHere’s how Barbie added its flavor to the 90s blowout trend on TikTok in 2024:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@barbie/video/7224549014962834730\" data-sanitized-data-video-id=\"7224549014962834730\" data-video-id=\"7224549014962834730\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@barbie\" href=\"https://www.tiktok.com/@barbie?refer=embed\"\u003e@barbie\u003c/a\u003e Come do the \u003ca data-sanitized-target=\"_blank\" title=\"90sblowout\" href=\"https://www.tiktok.com/tag/90sblowout?refer=embed\"\u003e#90sBlowout\u003c/a\u003e trend with me, Barbie style! 💁‍♀️💖 \u003ca data-sanitized-target=\"_blank\" title=\"barbie\" href=\"https://www.tiktok.com/tag/barbie?refer=embed\"\u003e#Barbie\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"blowout\" href=\"https://www.tiktok.com/tag/blowout?refer=embed\"\u003e#BlowOut\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"hairtok\" href=\"https://www.tiktok.com/tag/hairtok?refer=embed\"\u003e#HairTok\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"grwm\" href=\"https://www.tiktok.com/tag/grwm?refer=embed\"\u003e#GRWM\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmr\" href=\"https://www.tiktok.com/tag/asmr?refer=embed\"\u003e#ASMR\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - barbie\" href=\"https://www.tiktok.com/music/original-sound-7224549067156704043?refer=embed\"\u003e♬ original sound - barbie\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"22\"\u003e15. POV (point of view) \u003c/h3\u003e\n\u003cp\u003eThis long standing trend on TikTok includes videos that present a point of view that reflects a particular character or situation. For example, you might post a video from the POV of your strict parent, a nervous backseat driver, or a dog on a walk. These are usually humorous takes and can be adapted to any situation, making this trend ideal for brands looking to show personality. \u003c/p\u003e\n\u003cp\u003eHere’s how Lululemon used the trend to showcase its new collection:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@lululemon/video/7340436267299081478\" data-sanitized-data-video-id=\"7340436267299081478\" data-video-id=\"7340436267299081478\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@lululemon\" href=\"https://www.tiktok.com/@lululemon?refer=embed\"\u003e@lululemon\u003c/a\u003e\n\u003cp\u003ePOV: your camera roll is full of fits but your bag is light. See more of the world and more of our new vacation capsule at our .com.\u003c/p\u003e\n\u003ca data-sanitized-target=\"_blank\" title=\"♬ 1901 - Instrumental - Phoenix\" href=\"https://www.tiktok.com/music/1901-Instrumental-7230735816774354946?refer=embed\"\u003e♬ 1901 - Instrumental - Phoenix\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003cp\u003e\u003ca href=\"https://us.balibodyco.com/\"\u003eBali Body\u003c/a\u003e took a humorous approach, even pairing the trend with another trending moment, Met Gala fashion: \u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@bali_body/video/7366035442396876033\" data-sanitized-data-video-id=\"7366035442396876033\" data-video-id=\"7366035442396876033\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@bali_body\" href=\"https://www.tiktok.com/@bali_body?refer=embed\"\u003e@bali_body\u003c/a\u003e Protect the tan at all costs! \u003ca data-sanitized-target=\"_blank\" title=\"metgala2024\" href=\"https://www.tiktok.com/tag/metgala2024?refer=embed\"\u003e#metgala2024\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ If we being rëal - ⭐️\" href=\"https://www.tiktok.com/music/If-we-being-r%C3%ABal-7363341738137979653?refer=embed\"\u003e♬ If we being rëal - ⭐️\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"23\"\u003e16. Pack an order with me \u003c/h3\u003e\n\u003cp\u003eTikTok users love watching small business owners pack orders on social media. These videos often have high design aesthetic and even ASMR qualities. Or they humanize a brand with a behind-the-scenes view of a frenzied fulfillment process.\u003c/p\u003e\n\u003cp\u003eFor example, home décor business Tarta Gelatina shares order packing videos that highlight the brand’s attention to design and detail:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@tartagelatina/video/7355869537817939233\" data-sanitized-data-video-id=\"7355869537817939233\" data-video-id=\"7355869537817939233\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@tartagelatina\" href=\"https://www.tiktok.com/@tartagelatina?refer=embed\"\u003e@tartagelatina\u003c/a\u003e Guilty 🙈 never not trying to redesign a piece of our branding \u003ca data-sanitized-target=\"_blank\" title=\"tartagelatina\" href=\"https://www.tiktok.com/tag/tartagelatina?refer=embed\"\u003e#tartagelatina\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"brandingdesign\" href=\"https://www.tiktok.com/tag/brandingdesign?refer=embed\"\u003e#brandingdesign\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"smallbusiness\" href=\"https://www.tiktok.com/tag/smallbusiness?refer=embed\"\u003e#smallbusiness\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"homedecor\" href=\"https://www.tiktok.com/tag/homedecor?refer=embed\"\u003e#homedecor\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ the less i know the better - ✿\" href=\"https://www.tiktok.com/music/the-less-i-know-the-better-7250648889446386434?refer=embed\"\u003e♬ the less i know the better - ✿\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"223\"\u003e17. Autumn Vibes\u003c/h3\u003e\n\u003cp\u003eAs summer officially closes, fall aesthetic is making rounds on TikTok. Decor, sounds, and products, users are showing off what autumn means to them. For example, baker julii.fnz shows off her latest bundt cake using Nordic Ware's products.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@julii.fnz/video/7415742488436116778\" data-sanitized-data-video-id=\"7415742488436116778\" data-video-id=\"7415742488436116778\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@julii.fnz\" href=\"https://www.tiktok.com/@julii.fnz?refer=embed\"\u003e@julii.fnz\u003c/a\u003e @Nordic Ware literally love every single mold \u003ca data-sanitized-target=\"_blank\" title=\"fallaesthetic\" href=\"https://www.tiktok.com/tag/fallaesthetic?refer=embed\"\u003e#fallaesthetic\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"fallbaking\" href=\"https://www.tiktok.com/tag/fallbaking?refer=embed\"\u003e#fallbaking\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"dairyfree\" href=\"https://www.tiktok.com/tag/dairyfree?refer=embed\"\u003e#dairyfree\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"baking\" href=\"https://www.tiktok.com/tag/baking?refer=embed\"\u003e#baking\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"bundtcake\" href=\"https://www.tiktok.com/tag/bundtcake?refer=embed\"\u003e#bundtcake\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ not a Lot..Just forever - freakish gal\" href=\"https://www.tiktok.com/music/not-a-LotJust-forever-7335809675625007918?refer=embed\"\u003e♬ not a Lot..Just forever - freakish gal\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003ch3 id=\"233\"\u003e18. Cozy gaming\u003c/h3\u003e\n\u003cp\u003e As the days get shorter, TikTok creators are getting ready to hibernate for the winter... with cozy games. Creators are showing off how they turning in early to play some of their favorite games like Stardew Valley and Animal Crossing. \n\u003c/p\u003e\u003ccenter\u003e\n\u003cblockquote data-sanitized-data-video-id=\"7401652192865750314\" data-video-id=\"7401652192865750314\" cite=\"https://www.tiktok.com/@cozy.games/video/7401652192865750314\" class=\"tiktok-embed\"\u003e \u003csection\u003e \u003ca href=\"https://www.tiktok.com/@cozy.games?refer=embed\" title=\"@cozy.games\" data-sanitized-target=\"_blank\"\u003e@cozy.games\u003c/a\u003e cozy games from JULY on switch!🤎 🪴 The Garden Path (19.99) 😴 Exhausted Man (9.99) 💫 The Star Named EOS (14.99) PC Release Mention: 🐓 Fields of Mistria - an amazing farming sim!! \u003ca href=\"https://www.tiktok.com/tag/cozygames?refer=embed\" data-sanitized-target=\"_blank\" title=\"cozygames\"\u003e#cozygames\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/cozygaming?refer=embed\" data-sanitized-target=\"_blank\" title=\"cozygaming\"\u003e#cozygaming\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/nintendoswitch?refer=embed\" data-sanitized-target=\"_blank\" title=\"nintendoswitch\"\u003e#nintendoswitch\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/switchreleases?refer=embed\" data-sanitized-target=\"_blank\" title=\"switchreleases\"\u003e#switchreleases\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/cozygamer?refer=embed\" data-sanitized-target=\"_blank\" title=\"cozygamer\"\u003e#cozygamer\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/switchgames?refer=embed\" data-sanitized-target=\"_blank\" title=\"switchgames\"\u003e#switchgames\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/newswitchgames?refer=embed\" data-sanitized-target=\"_blank\" title=\"newswitchgames\"\u003e#newswitchgames\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/For-piano-and-chirping-of-birds-healing-and-meditation-1432024-7234213160289912833?refer=embed\" title=\"♬ For piano and chirping of birds, healing and meditation(1432024) - Minaco\" data-sanitized-target=\"_blank\"\u003e♬ For piano and chirping of birds, healing and meditation(1432024) - Minaco\u003c/a\u003e \u003c/section\u003e \u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003ch2 id=\"3\"\u003eHow to find new TikTok trends\u003c/h2\u003e\n\u003cp\u003eTikTok can feel random until you learn \u003ca href=\"/blog/how-to-use-tiktok\"\u003ehow to use it\u003c/a\u003e. TikTok’s algorithm surfaces video content in the For You page (FYP) based on a mix of trends and content relevant to each user’s habits and preferences. This is a great place to start, but there are other ways to discover what’s trending on TikTok today. \u003c/p\u003e\n\u003ch3\u003eKeep an eye on your For You page \u003c/h3\u003e\n\u003cp\u003eAs you scroll through the FYP, you’ll see dozens of videos that the algorithm hopes you’ll engage with. The more you watch a video and engage with it (like, comment, follow, etc.), the more the algorithm learns what you like and what it thinks you want to see next.\u003c/p\u003e\n\u003cp\u003eThe best way to discover what’s trending on TikTok is to spend time on the app and cultivate your own unique FYP. It won’t take long for you to see which trends are going viral—especially those that are aligned with your content preferences or industry.\u003c/p\u003e\n\u003ch3\u003eCheck out TikTok’s Discover page\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eOne way to find out what’s trending is to head to the \u003ca href=\"https://www.tiktok.com/discover/whats-trending-right-now\"\u003eDiscover page\u003c/a\u003e. This page will also be somewhat curated based on the content you’ve interacted with on your For You page. Creators can help boost their content by using the Discover page to look up which hashtags are currently trending and adding them to their videos.\u003c/p\u003e\n\u003ch3\u003eTap into TikTok’s Creative Center \u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://ads.tiktok.com/business/creativecenter/pc/en\"\u003eTikTok’s Creative Center\u003c/a\u003e is a source for all things trending. You can see what’s hot on TikTok across different countries and time periods and filter by hashtags, songs, creators, and videos.\u003c/p\u003e\n\u003ch4\u003eTrack trending songs\u003c/h4\u003e\n\u003cp\u003eSound is key to TikTok, and \u003ca href=\"https://www.tiktok.com/business/en-CA/blog/amp-up-your-brand-creativity-with-sounds-for-business-voice-clips\"\u003e88%\u003c/a\u003e of TikTok users say that sound is a critical part of the TikTok experience. Sounds and songs are often at the heart of viral memes and trends on the platform. In the Creative Center, toggle to Songs in the trending chart. Click Explore More to see this chart: \u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eFrom here, you can click into the analytics for a specific song to see interest over time:\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003ch4\u003eKeep an eye on trending hashtags\u003c/h4\u003e\n\u003cp\u003eNow toggle to Hashtags in the same chart. Here, you can filter by date range and industry (for example, Apparel and Accessories), then drill into a specific hashtag to see its interest over time. In these two examples, #summervibes is a popular hashtag that has been growing steadily over the past three months, whereas #earthday spiked in April, around Earth Day celebrations.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003ch3\u003eFollow popular creators and influencers \u003c/h3\u003e\n\u003cp\u003ePopular TikTok creators eventually will appear in your feed, as TikTok promotes popular videos within your For You page. You can also use Creative Center to find and follow users.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eToggle to Creators or TikTok Videos to discover these users. Following popular creators—especially those with audiences similar to your target customer—will help you identify trends as they emerge.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eHow to create a TikTok trend\u003c/h2\u003e\n\u003cp\u003eOne of the biggest trends of 2023 was the Grimace shake trend. This TikTok trend was brand-led by McDonald’s during the launch of its newest product: a purple milkshake named for one of its lovable mascots. But trends can be started by any TikTok user.\u003c/p\u003e\n\u003cp\u003eStarting a trend as a brand begins with understanding your audience. Start with topics they’re already engaging with and envision it through a brand lens. To take off as a trend, your content should have universal appeal and be flexible enough to be memed by anyone. \u003c/p\u003e\n\u003cp\u003eTikTok’s own \u003ca href=\"https://www.tiktok.com/business/en/blog/tiktok-trends-digest\"\u003eanalysis\u003c/a\u003e has determined that every trend is made up of four elements: \u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eA trend message\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eAssociated hashtags\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eA sonic identity\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eVisual narrative \u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eHere are some more tips for going viral on TikTok with your own branded trend:\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eConsider challenges that include a unique branded hashtag and a catchy sound or song with pop culture appeal. \u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eChallenges should be easy for users to participate in, such as an easy dance. Chipotle’s simple #guacdance was one of the most successful brand challenges on TikTok. \u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003ePartner with an influencer with an audience similar to your target customer. \u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eHumor goes a long way on the platform. Create a trend that allows users to be silly and showcase their own sense of humor. \u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eTap into what’s current in popular culture. Can you start a branded trend based on a new album drop or controversial fashion trend?\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eWhile \u003ca href=\"/blog/tiktok-ecommerce\"\u003eselling on TikTok\u003c/a\u003e gets easier with the app’s own shopping features, your content shouldn’t be salesy—especially if you want it to go viral.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eUse editing tools to turn an original clip from your camera roll into a punchy video with slick transitions.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eKeep your video clip short and use text overlay to convey more information, especially if you pair it with a sound clip.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eUse TikTok trends to boost views and grow your business\u003c/h2\u003e\n\u003cp\u003eAs TikTok trends come and go, pay attention to recurring themes, evergreen trends, and formats that stick around. These are some of the best ways to jump on trends without the risk of missing them altogether.\u003c/p\u003e\n\u003cp\u003eStaying on top of the latest TikTok trends, viral sounds, and challenges can be valuable as you learn what type of content works on the platform. As you develop your TikTok \u003ca href=\"/blog/tiktok-marketing\"\u003emarketing strategy\u003c/a\u003e, continue to monitor how trends in your industry evolve and how your target audience reacts. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/FAQPage\" data-sanitized-itemscope=\"\"\u003e\n\u003ch2 id=\"7\"\u003eTikTok trends FAQ\u003c/h2\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat are some popular TikTok trends?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eSome of the best TikTok trends on the social media platform include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet ready with me (GRWM)\u003c/li\u003e\n\u003cli\u003e#tiktokmademebuyit\u003c/li\u003e\n\u003cli\u003eTrending sounds\u003c/li\u003e\n\u003cli\u003eSelf-growth and #hopecore\u003c/li\u003e\n\u003cli\u003eTikTok challenges\u003c/li\u003e\n\u003cli\u003eViral dances\u003c/li\u003e\n\u003cli\u003eMemes and pop culture\u003c/li\u003e\n\u003cli\u003eFit check\u003c/li\u003e\n\u003cli\u003eASMR\u003c/li\u003e\n\u003cli\u003ePOV (point of view)\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhere can I find popular TikTok trends?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eSpend time on the social media app and cultivate your own unique For You page (FYP). As you scroll through your FYP, you’ll start to see patterns and identify emerging trends. Businesses can also gain insights from TikTok’s Creative Center, where top trends, hashtags, sounds, users, and videos are ranked and can be filtered by date and region.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat are some consumer TikTok trends for brands?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eAside from the new trends that move in and out of TikTok, brands should pay attention to consumer trends as they pertain to social media use. These include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eTikTok is a search engine. Users often turn to the social media platform to discover new products based on the latest trends.\u003c/li\u003e\n\u003cli\u003eUsers want meaningful relationships with brands. It’s not enough to “set it and forget it.” Social media is a two-way street. Listen and engage with your audience on TikTok.\u003c/li\u003e\n\u003cli\u003eRelatable content wins. Put real faces at the forefront of your TikTok videos, whether it’s customers, influential TikTok creators, your founder, or staff.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat is a viral challenge?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eA viral challenge on TikTok is a trend that involves one user challenging their audience to a specific feat, causing a chain reaction of users jumping on board with their own take. This challenge will usually be accompanied by a hashtag that users add to their videos to make the content searchable.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Memes, ASMR, and the latest dance challenges—find out what’s hot on TikTok today, with examples from successful brands. And, learn how you can create content around top trends to attract customers and grow your business.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Graphic of multiple phone screens showing TikTok videos\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tiktok_20trends_016dbd8c-c89a-4a02-95b2-c30715851f0b.jpg?v=1686667641\"\u003eMemes, ASMR, and the latest dance challenges—find out what’s hot on TikTok today, with examples from successful brands. And, learn how you can create content around top trends to attract customers and grow your business.\u003c/p\u003e","seo":{"__typename":"SEO","title":"18 Popular TikTok Trends To Watch in 2024","description":"Discover top TikTok trends for 2024, including real examples and advice for creating viral content on the platform."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,{"__typename":"Metafield","value":"Christine Cassis","key":"reviewed_by"},null,{"__typename":"Metafield","value":"[{\"title\":\"6 Tips for How To Be a Successful Dropshipper (Full Playbook)\",\"url\":\"blog/dropshipping-success\"},{\"title\":\"Trending TikTok Sounds: 8 Ways To Find TikTok Songs\",\"url\":\"blog/how-to-find-trending-sounds-tiktok\"},{\"title\":\"How to Create and Use Instagram Reels for Your Store\",\"url\":\"blog/how-to-use-instagram-reels-marketing\"},{\"title\":\"How to Start Dropshipping Coffee\",\"url\":\"blog/dropshipping-coffee\"},{\"title\":\"25+ Wellness Resources, Apps, and Ideas for Entrepreneurs\",\"url\":\"blog/wellness-resources\"},{\"title\":\"My Starting-Over Story- How I Rediscovered Creativity After Trauma\",\"url\":\"blog/scent-and-fire\"},{\"title\":\"Instagram Story Ads 101- Everything A Business Needs to Know\",\"url\":\"blog/instagram-story-ads\"},{\"title\":\"How to Create a Twitter Marketing Strategy for Your Store\",\"url\":\"blog/twitter-marketing\"},{\"title\":\"How to Use the Facebook Ad Library for Research\",\"url\":\"blog/ad-library-facebook\"},{\"title\":\"When Is the Best Time to Post on Instagram? (2022 Guide)\",\"url\":\"blog/time-post-instagram\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok-trends_940c2e39-a83a-4769-9452-01eb8062a875.jpg?v=1729525880","imageAltText":"Three mobile screens show tiktok content","modifiedAt":"Sep 19, 2024","modifiedAtRaw":"2024-09-19T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/556224380962","handle":"business-ideas-for-kids","title":"Make Learning Fun With 23 Awesome Business Ideas for Kids","publishedAt":"2024-09-18T09:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Header_032a62a2-1cd2-4e87-b6b7-6add8ea70e50.jpg?v=1729266153","altText":"Illustration of children riding playground toys. A kid riding a rocket ship toy blasts into the air.","width":3696,"height":1940},"tags":["Find an Idea"],"contentHtml":"“I was kind of nervous,” says 11-year-old Ryan Gill about starting his own business. “I wasn’t really ready to talk to people that I didn’t know that well. But I feel confident now.”\n\u003cp\u003eRyan \u003ca href=\"/blog/kid-entrepreneur-candle-maker\"\u003estarted his candle brand\u003c/a\u003e, \u003ca href=\"https://www.shopfbcandle.com/\" target=\"_blank\"\u003eFrères Branchiaux\u003c/a\u003e, with his brothers when he was only eight. Building a business with her sons was something mom Celena saw as a way to grow their skills outside the grade school curriculum. Alongside math and reading, the boys learn about supply chains, \u003ca href=\"/blog/customer-service\"\u003ecustomer service\u003c/a\u003e, and marketing.\u003c/p\u003e\n\u003cp\u003eEntrepreneurship is a fun family activity that has learning baked in. Plus, it’s a way for kids to make money to save for college—or Nerf Blasters—and discover a new passion.\u003c/p\u003e\n\u003cp\u003eThink beyond the lemonade stand: This guide contains 23 unique business ideas for kids that you can help them start today. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eBenefits of helping kids start their own business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003e23 creative business ideas for kids\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eTips for parents and educators for starting a kid-friendly business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#27\"\u003eBusiness ideas for kids FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"24\"\u003eBenefits of helping kids start their own business\u003c/h2\u003e\n\u003cp\u003eWhen kids \u003ca href=\"/blog/48360837-how-to-start-a-business-before-you-graduate-10-kidpreneurs-to-inspire-you\"\u003estart a business before they graduate\u003c/a\u003e high school, they have an advantage on college and job applications. There are a number other benefits to raising \u003ca href=\"/blog/kid-entrepreneurs\"\u003ekid entrepreneurs\u003c/a\u003e, including:\u003c/p\u003e\n\u003ch3\u003eFoster their interests\u003c/h3\u003e\n\u003cp\u003eIntroducing children to entrepreneurship early on is an age-appropriate way to draw lines from their interests to an infinite number of career options. Kid entrepreneurs can even discover new interests, like kidpreneur \u003ca href=\"/blog/homework-kid-entrepreneur-women-of-color\"\u003eSimone Hufana\u003c/a\u003e, who discovered the joy in being a mentor, and plans to work with kids when she grows up.\u003c/p\u003e\n\u003ch3\u003eBuild soft skills\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/introducing-homework-kid-entrepreneurs\"\u003eKid-run businesses\u003c/a\u003e can fill in the gaps in formal education with business and life skills to help them succeed. Kids can learn valuable skills like communication, problem solving, social media marketing, and coding an ecommerce store.\u003c/p\u003e\n\u003ch3\u003eFind a learning style that sticks\u003c/h3\u003e\n\u003cp\u003eA child who struggles in math, for example, may otherwise click with numbers through a hands-on activity like coding a website. In this way, entrepreneurship can unlock an ability or interest that was previously inaccessible. When \u003ca href=\"/blog/lily-lous-aromas\"\u003eLily Harper\u003c/a\u003e left school due to bullying, her mom struggled to get her to learn the curriculum through homeschooling. The two launched a business together, helping Lily thrive with a learning style that suited her energetic personality. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\" style=\"text-align: start;\"\u003e\n\u003cp class=\"heading--4\"\u003eShopify Kids Business Starter Kit\u003c/p\u003e\nWe've created a free 44-page activity book of engaging activities and exercises designed to lead children through the journey of imagining and developing a business idea.\n\u003cp\u003e \u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://shopify.com/kids?utm_source=blog\u0026amp;utm_medium=content\u0026amp;utm_campaign=2022-05-b073-k4k-digital-download\u0026amp;utm_content=bae-business-ideas-for-kids\u0026amp;utm_term=\" title=\"Parents, get your free kit\" target=\"_blank\"\u003eParents, get your free kit\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"25\"\u003e23 creative business ideas for kids\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eInventor of the Next Big Thing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eMagnificent maker\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eOnline content creator\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003ePeer-to-peer tutor\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eCostume constructor\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003ePint-sized pop-up shop owner\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003ePlant or pet sitter\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eCoding wizard\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eEntertainer extraordinaire\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eBudding artist\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eTiny tech support\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eSocial impact crusader\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eFestival or beach vendor\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eSkateboard repair tech\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eNeighborhood helper\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eRecycling collector\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eKids’ book author and illustrator\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eBaking boss\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eSummer camp CEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eReseller\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eProfessional gamer\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eGreeting card designer\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eBabysitting boss\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eReady to help your kids start their own business? We’ve compiled a list of ideas to appeal to different personalities and interests. Each kid business idea includes a list of skills your child can learn through their new startup.\u003c/p\u003e\n\u003ch3 id=\"1\"\u003e1. Inventor of the Next Big Thing\u003c/h3\u003e\n\u003cp\u003eWith parental help, a kid-invented product can be mass-manufactured or made by hand and sold online. Kids interested in STEM can put their skills into practice by identifying a problem common to their generation and \u003ca href=\"/blog/product-development-process\"\u003edevelop a product\u003c/a\u003e to solve it.\u003c/p\u003e\n\u003cp\u003eWhen \u003ca href=\"/blog/homework-teen-entrepreneur-locker-board\"\u003eCarson Kropfl\u003c/a\u003e’s skateboard wouldn’t fit in his locker, the then 11-year-old invented a version that would—a move that landed his business a deal on \u003cem\u003eShark Tank\u003c/em\u003e.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eCarson Kropfl (left) grew up alongside his business and Lockerboard is now sold in sporting goods stores across the US. \u003cem\u003eLockerboard/Instagram\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eDesign\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eProblem solving\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eResearch\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"2\"\u003e2. Magnificent maker \u003c/h3\u003e\n\u003cp\u003eSmall \u003ca href=\"/blog/etsy-alternatives\"\u003ehandmade goods\u003c/a\u003e like beaded jewelry, soaps, and bath bombs can be sold via online markets with the help of parents. There are plenty of kid-friendly \u003ca href=\"/blog/crafts-to-make-and-sell\"\u003ecrafts to make and sell\u003c/a\u003e—pick one that piques your child’s interest and suits their skill level. \u003c/p\u003e\n\u003cp\u003eMany of these crafts require a little upfront investment for supplies, and kids can manage the production side of the business solo. With parental supervision, kids can learn to create a website and \u003ca href=\"/blog/start-online-store\"\u003eonline store\u003c/a\u003e to sell goods online. \u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCreativity\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMarketing\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFine motor skills\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"3\"\u003e3. Online content creator\u003c/h3\u003e\nPerformative kids with a strong interest in a certain hobby (say, gaming or fashion), can build a following by creating video reviews, demos, or unboxings for platforms like \u003ca href=\"/blog/198134793-how-to-make-money-on-youtube\"\u003eYouTube\u003c/a\u003e, Twitch, \u003ca href=\"/blog/how-to-use-tiktok\"\u003eTikTok\u003c/a\u003e, or \u003ca href=\"https://www.shopify.com/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\"\u003epodcast\u003c/a\u003e networks. Eventually this hobby can become an online business, monetized through ads, sponsorships, or \u003ca href=\"/blog/make-sell-merch\"\u003emerch\u003c/a\u003e.\n\u003cp\u003eYour aspiring kidfluencers will gain confidence and learn technical skills that can prepare them for high school, college, or creative careers. Parents may need to monitor social channels for safety purposes, depending on the age of the child. \u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eVideo editing\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCommunity building\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDealing with bullies (online trolls)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eGet paid by brands you love with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\u003c/p\u003e\n\u003ca href=\"/collabs/find-brands?itcat=coreblog\u0026amp;itterm=shopify-collabs-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eLearn about Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"4\"\u003e4. Peer-to-peer tutor\u003c/h3\u003e\n\u003cp\u003eA studious kid can help their peers and younger students by tutoring online or in person. They’ll need exceptional communication skills, a reliable internet connection, and a subject they specialize in. Help your child \u003ca href=\"/blog/build-a-website\"\u003ecreate a simple website\u003c/a\u003e to advertise services and book sessions. \u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEmpathy\u003c/li\u003e\n\u003cli\u003eTechnical knowledge\u003c/li\u003e\n\u003cli\u003ePatience\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"5\"\u003e5. Costume constructor\u003c/h3\u003e\n\u003cp\u003eThe global cosplay costume market is poised to reach \u003ca href=\"https://finance.yahoo.com/news/outlook-cosplay-clothing-market-2030-061600370.html\"\u003e$7.7 billion by 2030\u003c/a\u003e. Kids who are great with their hands and know how to sew, sculpt, paint, or work with a 3D printer may have interest in starting their own costume business. A costume-making kid can use social media to market their skills. With the help of their parents, they can set up an \u003ca href=\"/blog/how-to-sell-on-instagram\"\u003eInstagram shop\u003c/a\u003e, eBay account, or even their own \u003ca href=\"/blog/shopify-stores\"\u003eecommerce store\u003c/a\u003e. \u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eAttention to detail\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFine motor skills\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSocial media marketing\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"6\"\u003e6. Pint-sized pop-up shop owner\u003c/h3\u003e\n\u003cp\u003eA lemonade stand is a gateway to a pop-up shop or market booth. This is a great business idea for young entrepreneurs who want to learn people and sales skills. \u003ca href=\"/blog/pop-up-shop\"\u003ePop up\u003c/a\u003e a table in the front yard and help your kids sell anything from home-baked sweets to seedlings to \u003ca href=\"/blog/34038404-how-4-handmade-goods-store-owners-turned-their-passions-into-profit\"\u003ehandmade crafts\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eThis type of business was the gateway for \u003ca href=\"/blog/homework-gunner-and-lux-kid-entrepreneur\"\u003eRiley Kinnane-Peterson\u003c/a\u003e, who, at age five, turned her annual yard sale jewelry stand into a massive online business: Gunner \u0026amp; Lux.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eWith the help of her two dads, Riley Kinane-Peterson grew Gunner \u0026amp; Lux from a yard sale table to a brand sold by JCrew. \u003cem\u003eGunner \u0026amp; Lux\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eSkills earned:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCommunication\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSales\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWorking with money\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"7\"\u003e7. Plant or pet sitter \u003c/h3\u003e\n\u003cp\u003ePlant care, dog walking, and pet sitting have typically been odd jobs suited to younger kids looking for some extra allowance—especially when they’re still too young for babysitting.\u003c/p\u003e\n\u003cp\u003eBut kids who enjoy this work can turn it into a more formal \u003ca href=\"/blog/pet-business\"\u003epet business\u003c/a\u003e. Parents can help set up a basic website that highlights services and prices, and even accepts online bookings and \u003ca href=\"/payments\"\u003epayments\u003c/a\u003e. A dog walking business is a great option for kids with busy schedules who can fit in clients before and after school and activities.\u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eTime management\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eResponsibility\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCustomer service\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e8. Coding wizard \u003c/h3\u003e\n\u003cp\u003eCoding and digital skills are increasingly important for many future careers. Several programs are geared toward teaching code to kids, depending on how they learn best. Once they have the hang of it, help them \u003ca href=\"/blog/how-to-start-a-business\"\u003estart a business\u003c/a\u003e designing and \u003ca href=\"/blog/build-a-website\"\u003ebuilding websites\u003c/a\u003e for others, teaching code, or offering other digital services within the community.\u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCoding\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eProblem solving\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCommunication skills\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e💡\u003cstrong\u003e Looking for ideas for older kids? \u003c/strong\u003eExplore Shopify’s list of \u003ca href=\"/blog/business-ideas-for-teens\"\u003ebusiness ideas for teens\u003c/a\u003e looking to build their résumé or earn extra money for college.\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e9. Entertainer extraordinaire\u003c/h3\u003e\nCreative skills like playing an instrument, demonstrating card tricks, or cosplay performance could become the basis of your kid’s first business. Even younger kids can find customers through school, the neighborhood, or by \u003ca href=\"/blog/what-is-word-of-mouth-marketing\"\u003eword of mouth\u003c/a\u003e and work as an entertainer or performer at parties and special events.\n\u003cp\u003eThis kid business idea pairs well with online content creation, too. Kids can opt to start a YouTube or TikTok channel to \u003ca href=\"/blog/target-audience\"\u003egrow an audience\u003c/a\u003e with their talents.\u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCreativity\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePublic speaking\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConfidence\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e10. Budding artist \u003c/h3\u003e\n\u003cp\u003eA love of art, craft, or design can be nurtured in your child by introducing them to the business side of the creative world. If your little one dreams of a career as an artist, help them explore the possibilities in the field. Parents can set up a simple online store and a \u003ca href=\"/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e integration, letting kids \u003ca href=\"/blog/211990409-how-to-sell-art-online\"\u003esell their art\u003c/a\u003e on t-shirts, mugs, and \u003ca href=\"/blog/how-to-make-sell-stickers\"\u003estickers\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThis is another idea that has multiple possibilities. Kids who also excel in front of the camera may decide to become a content creator, shooting art tutorials or offering design classes online.\u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eWebsite building\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCreativity\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCustomer service\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e11. Tiny tech support\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/gen-alpha\"\u003eGen Alpha\u003c/a\u003e—the generation that includes any child born after 2010—was raised on technology, more immersed in it from a young age than any other generation before.\u003c/p\u003e\n\u003cp\u003e“Technology is such a big influence on the way they see the world, the kind of opportunities, the kind of skills they want to develop,” says Abdaal Mazhar Shafi, entrepreneur and co-founder of \u003ca href=\"https://www.upstarted.org/\" target=\"_blank\"\u003eUpstartED\u003c/a\u003e. Because of this, they are helping to close the technology gap.\u003c/p\u003e\n\u003cp\u003eYour kid might know more than you do about how to solve a technical problem. Help them start a business by advertising their tech support services to neighbors and the local community. This is one of the best small business ideas for kids because it taps into their strengths and gives them experience interacting with older people.\u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eTechnical skills\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWorking with older adults\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCommunication skills\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e12. Social impact crusader\u003c/h3\u003e\n\u003cp\u003eSocial causes can inspire great business ideas for kids. If the goal of the activity is not to make money but to build skills, a social impact business teaches valuable lessons in compassion and giving back to their community. \u003ca href=\"/blog/gen-alpha\"\u003eGen Alpha\u003c/a\u003e is a cohort that is particularly in tune to climate change.\u003c/p\u003e\n\u003cp\u003e“They want to move quickly. And it’s not just about reading—they want to do something about it,” says Abdaal.\u003c/p\u003e\n\u003cp\u003eKids can, with parents’ help, start an official charity or donate proceeds from any other type of business to a cause of their choosing. They may also choose to use coding or technical skills for a good cause, offering free services to nonprofits.\u003c/p\u003e\n\u003cp\u003eWhen young \u003ca href=\"/blog/kid-entrepreneur-jahkil-jackson\"\u003eJahkil Jackson\u003c/a\u003e was exposed to the homeless population in his town, he was moved to start his own organization, Project I Am, to help provide supplies to his neighbors without homes.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eJakhil Jackson was only five when he had the idea for his \u003ca href=\"/blog/socially-responsible-companies\"\u003esocial impact business\u003c/a\u003e. \u003cem\u003eProject I Am\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCompassion\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFundraising\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eActivism\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e13. Festival or beach vendor \u003c/h3\u003e\n\u003cp\u003eParents looking to fill long summers with fun and educational experiences can help kids start a vending business. Kids can buy in bulk (with funding from parent “investors”) and sell items like water, Popsicles, or sunscreen at local events, festivals, or even the beach. Think of it as a mobile version of the classic lemonade stand. \u003c/p\u003e\n\u003cp\u003eSome venues and city parks will require permits or vendor fees, and parents should expect to be hands-on. Give kids autonomy, however, by empowering them to make signage or design a cart or booth.\u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eDesign\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMoney skills \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePeople skills\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003e14. Skateboard repair tech\u003c/h3\u003e\n\u003cp\u003eIf your child is already into skateboarding, they likely already have a built-in audience for this business idea: other kids at the skatepark. With low-cost tools and the help of YouTube tutorials, an enterprising kid can set up a local skateboard repair service. And, using a mobile model, they’re offering an innovative on-the-spot service for tightening or changing wheels. \u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eFine motor skills\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCommunication\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMoney handling\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"15\"\u003e15. Neighborhood helper\u003c/h3\u003e\nThere are a number of services that kids can provide through a small business right in their own neighborhood. Kids can start a service business offering lawn care, raking leaves, snow removal, and running simple errands.\n\u003cp\u003eTo market their business, kids can make fliers and find clients by visiting neighbors and asking for \u003ca href=\"https://www.shopify.com/id/blog/15679636-referral-marketing-101-7-tactics-to-launch-your-own-referral-campaign\"\u003ereferrals\u003c/a\u003e. Or, with parental help, they can set up a simple Shopify store to sell time slots using a scheduling app.\u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eUsing manual and electric tools\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTime management\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePeople skills\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"16\"\u003e16. Recycling collector\u003c/h3\u003e\n\u003cp\u003eDon’t wait for Earth Day to teach your kids about \u003ca href=\"/blog/116314117-earth-day-is-every-day-18-sustainable-stores-to-inspire-your-business\"\u003esustainability\u003c/a\u003e. If your city has a robust recycling program, collecting recycling is a great way for kids to make money and help the environment. Recycled goods like bottles and cans can be turned into cash in some regions. Or, kids can collect a specific type of trash to convert into new goods, like totes woven from used plastic bags or \u003ca href=\"/blog/overdraft-green-glass-financial-struggle\"\u003edrinking glasses from recycled bottles\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eActivism\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConscious consumerism \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eStaying organized\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"17\"\u003e17. Kids’ book author and illustrator\u003c/h3\u003e\n\u003cp\u003eAre you raising a natural storyteller? Little ones with big imaginations will love this kid business idea that’s easy to execute with the help of print on demand. There’s no need to get a publisher’s blessing to produce an illustrated children’s \u003ca href=\"/blog/sell-books-online\"\u003ebook to sell\u003c/a\u003e. Find a print on demand company that can help you \u003ca href=\"/blog/self-publish-a-book\"\u003eself-publish\u003c/a\u003e and bring your child’s stories to life.\u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eWriting skills\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCreativity \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePublishing \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"18\"\u003e18. Baking boss\u003c/h3\u003e\n\u003cp\u003eDoes your little one always want to help family members in the kitchen? This business idea lets them explore the world of cooking and learn basic math skills while scaling recipes. Help your kid turn that \u003ca href=\"/blog/hobby-to-business\"\u003ehobby into a business\u003c/a\u003e by baking cakes for birthday parties or selling sweets at the local farmers market. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/homework-kid-entrepreneur-candied-pecans\"\u003eCharlie Kobdish\u003c/a\u003e started his \u003ca href=\"/blog/213396233-how-to-start-a-food-business\"\u003efood business\u003c/a\u003e when he was just 10 years old. His advice for other kidpreneurs? “Come up with something that is new so that you can surround the market on your own.”\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eCharlie Kobdish wants to be a lawyer and a politician when he grows up. His business had opened up speaking opportunities to help him grow the skill. \u003cem\u003eCharlie’s Treats\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCreative thinking\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMoney management\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCommunication skills\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"19\"\u003e19. Summer camp CEO\u003c/h3\u003e\n\u003cp\u003eOlder children and teens can provide a valuable service to help local parents during the summer months. Help your kid develop a summer camp program they can run from their backyard. Consider theater camp, art camp, or gardening camp—choose a theme that plays to your kid’s strengths. Kid entrepreneurs can make their own money, all while teaching them valuable life and business skills.\u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eWorking with younger children\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTeaching skills\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eScheduling and planning\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"20\"\u003e20. Reseller\u003c/h3\u003e\n\u003cp\u003eThis is a \u003ca href=\"/blog/low-investment-business-ideas\"\u003elow-investment business idea\u003c/a\u003e for kids who are into fashion, trends, décor, and \u003ca href=\"/blog/211022217-sell-vintage-clothing-online\"\u003evintage clothing\u003c/a\u003e. Kids can earn spending money by scouring local thrift stores for rare and unique finds and \u003ca href=\"/blog/reseller-business\"\u003ereselling\u003c/a\u003e them for profit through local online marketplaces or a dedicated online store. Many resellers use Instagram to reveal new “drops” in their stores. With parental supervision, this is a great way for kids to learn to use \u003ca href=\"https://www.shopify.com/blog/social-media-for-business\"\u003esocial media for business\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003ePhotography\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWebsite creation\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSocial media marketing\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"21\"\u003e21. Professional gamer\u003c/h3\u003e\n\u003cp\u003eProfessional gaming is often seen as a business for older kids. But, many young teens have become expert gamers and earn a living doing it. If your kid is video game savvy, they can enter tournaments or start streaming their games live on a platform like \u003ca href=\"/blog/how-to-make-money-on-twitch\"\u003eTwitch\u003c/a\u003e. There are many ways to monetize an audience as a gamer, like running ads on a \u003ca href=\"/blog/start-a-youtube-channel-for-your-business\"\u003eYouTube channel\u003c/a\u003e or becoming a game tester. \u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eSocial media and streaming\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFine motor skills \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSocial skills \u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eStart selling your products on YouTube from Shopify\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\u003c/p\u003e\n\u003ca href=\"/youtube?itcat=coreblog\u0026amp;itterm=shopify-youtube-sales-channel-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eStart selling on YouTube\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"22\"\u003e22. Greeting card designer\u003c/h3\u003e\n\u003cp\u003eIf your child has an interest in art and graphic design, consider helping them start a greeting card business. They can learn to use digital programs like Canva or Illustrator or scan cards made with traditional art mediums then use a print-on-demand service to sell them online. This is a great small business idea for kids who want to grow their social skills too. Print a batch of cards that your kid can sell at a local market.\u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eKnowledge of digital content tools\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInterpersonal skills\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWriting skills\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"23\"\u003e23. Babysitting boss\u003c/h3\u003e\n\u003cp\u003eTaking care of younger children is one of the most popular kid business ideas. Older children and teens can take babysitters and first aid courses then advertise their services locally. \u003c/p\u003e\n\u003ch4\u003eSkills earned\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eFirst aid and safety\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCommunication skills \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eChild development\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"26\"\u003eTips for parents and educators for starting a kid-friendly business\u003c/h2\u003e\nMost of the business ideas for kids that we shared in this article require little upfront investment or prior experience and can be \u003ca href=\"/blog/home-business\"\u003estarted from home\u003c/a\u003e. Kids can teach themselves necessary business skills through free online learning tools, gaining experience with research in the process. \n\u003cp\u003eParents should still \u003ca href=\"/blog/kid-entrepreneurs\"\u003eprovide guidance\u003c/a\u003e along the way and consider multiple factors, like time commitment, startup costs, and risk. Follow these guidelines for helping young people safely enjoy and succeed at entrepreneurship:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eMake it fun. \u003c/strong\u003eGood business ideas for kids focus on the child’s interests and strengths, so they don’t feel like it’s another chore.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eGive them ownership. \u003c/strong\u003ePick a small business they can run with minimal supervision. Note: You may need to oversee a few aspects that require parental sign-off for minors.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eStart small. \u003c/strong\u003eKeep it simple and flexible so the business can bend around school and activity schedules. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eInvolve all the family members.\u003c/strong\u003e Making entrepreneurship a family activity has the added benefit of teaching kids to work as a team.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eIntroduce them to potential role models. \u003c/strong\u003eTeach your kids about successful entrepreneurs—especially those who they can identify with (similar background, etc.). \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eSet boundaries. \u003c/strong\u003eSome small businesses that involve using the internet or interacting with people should come with a set of rules that help protect children. For example, many kids who run YouTube channels or other social pages have parents who vet content and conversations and manage the accounts.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eHelp your kid bring a business idea to life\u003c/h2\u003e\n\u003cp\u003eCreator and commerce tools continue to emerge, making it increasingly easy for kids to experience entrepreneurship and earn extra cash. It’s a meaningful way for parents and educators to connect with kids’ interests, create fun learning moments, and grow their independence. Think beyond this list for an experience unique to your kid’s personality—the business ideas for kids are endless.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustrations by Sjoerd van Leeuwen\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eBusiness ideas for kids FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat’s a good business for a kid to start?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cp itemprop=\"text\"\u003eA few good business ideas for kids include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eLemonade stand\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePet sitting business \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBirthday entertainer\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLawn mowing\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSelling old stuff at garage sales\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePet sitting\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSelling handmade crafts\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eProfessional gamer\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eContent creator\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCoder\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCar wash business\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBabysitter\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best age to start a business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cp itemprop=\"text\"\u003eThe best time to start a business is a personal choice. In your youth, you have fewer responsibilities and more energy and risk tolerance. As you age, you potentially benefit from having more experience, money, and a network. Jump on a great business idea when you find it—no matter what age. If your business fails, consider it a learning opportunity to guide your next venture.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Entrepreneurship can keep your kids busy and engaged while teaching them valuable life skills. Forget lemonade stands—browse creative ideas you can help them launch today.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Illustration of children riding playground toys. A kid riding a rocket ship toy blasts into the air.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_e12d329a-346c-452e-b32c-1f77317ba0aa.jpg?v=1632881106\"\u003eEntrepreneurship can\u003cspan style=\"font-weight: 400;\"\u003e keep your kids busy and engaged while teaching them valuable life skills. Forget lemonade stands—browse creative ideas you can help them launch today.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"Make Learning Fun With 23 Awesome Business Ideas for Kids","description":"Entrepreneurship can teach your kids skills they won’t learn in the classroom. Browse kid business ideas you can help them launch today."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[{"__typename":"Metafield","value":"2024-02-02","key":"modified_date"},null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"17 Unique Business Ideas for You To Try This Year\",\"url\":\"blog/unique-business-ideas\"},{\"title\":\"24 Best Side Hustle Ideas to Make Extra Money Today\",\"url\":\"blog/side-hustle\"},{\"title\":\"29 Life-Changing Business Opportunities To Try\",\"url\":\"blog/business-opportunities\"},{\"title\":\"How to Start a Business Before You Graduate (10 Kidpreneurs to Inspire You)\",\"url\":\"blog/48360837-how-to-start-a-business-before-you-graduate-10-kidpreneurs-to-inspire-you\"},{\"title\":\"Product Ideas: 17 Places To Find Profitable Products\",\"url\":\"blog/product-ideas\"},{\"title\":\"How to Start a Candle Business (with Examples)\",\"url\":\"blog/candle-business\"},{\"title\":\"What Is Passive Income? Ultimate Guide With Examples\",\"url\":\"blog/passive-income\"},{\"title\":\"Product Research in 2024 - How to Find Product Ideas\",\"url\":\"blog/product-research\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"11 Small Business Ideas for Teens in 2024 (+ Bonus Quiz)\",\"tags\":[\"Entrepreneurship\",\"Find an Idea\"],\"handle\":\"business-ideas-for-teens\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/business-ideas-for-teens-header.jpg?v=1667666678\",\"imageAltText\":\"Illustration of a teen looking in a locker full of lightbulbs and business\",\"modifiedAt\":\"2023-12-11\",\"contentHtml\":\"\"},{\"title\":\"How To Start a Small Business at Home (40 Ideas for 2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"home-business\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/howtostartahomebusinesslightbulb.jpg?v=1707098272\",\"imageAltText\":\"Illustration of a home inside a lightbulb representing the concept of home business ideas.\",\"modifiedAt\":\"2024-01-23\",\"contentHtml\":\"\"},{\"title\":\"13 Food Business Ideas to Launch Today (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"food-business-ideas\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/SHOPIFY-FOOD-FINAL-resized2.jpg?v=1629999875\",\"imageAltText\":\"image of guy cooking in a money themed food truck\",\"modifiedAt\":\"2024-02-15\",\"contentHtml\":\"\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Header_032a62a2-1cd2-4e87-b6b7-6add8ea70e50.jpg?v=1729266153","imageAltText":"Illustration of children riding playground toys. A kid riding a rocket ship toy blasts into the air.","modifiedAt":"Feb 2, 2024","modifiedAtRaw":"2024-02-02"},{"__typename":"Article","id":"gid://shopify/Article/558222114850","handle":"69319365-20-highly-effective-ways-to-promote-a-product","title":"How To Market Your Business on Social Media: 15 Easy Ways","publishedAt":"2024-09-18T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20market_20your_20business_20on_20social_20media_b7862111-f29c-46f6-9553-4e781d5a4d1c.jpg?v=1729525820","altText":null,"width":1848,"height":782},"tags":["Marketing","Social Media Optimization"],"contentHtml":"\u003cdiv style=\"text-align: start;\"\u003eThese days, there’s no question brands should market their businesses on social media. Having an online presence on popular social networks is a must. But it isn’t enough to slap up an idle account or sporadically post static images. \u003c/div\u003e\n\u003cp\u003eThe average person spends \u003ca href=\"https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide\"\u003e147 minutes per day\u003c/a\u003e on social media. That’s more than two hours of attention dedicated to posting and consuming content. Brands who want a piece of that attention need a solid social media strategy to stand out in users’ feeds.\u003c/p\u003e\n\u003cp\u003eAhead, learn how to market your business on social media, with examples from successful brands and tips to get the most out of your marketing efforts.\u003c/p\u003e\n\u003ch2\u003e15 ways to market your business on social media\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eStart with a social media marketing strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eChoose the right social media platforms for your brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eOptimize your social media profiles\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eIntroduce yourself\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eUse hashtags strategically\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eRun social media ads\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eRun an influencer marketing campaign\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eSet up shop\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eGo live\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eEngage with your audience\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eRun a contest or giveaway\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eLeverage trends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eCreate community\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eUse the right tools\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eTest and track performance\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/vaMx2pG3LJw?si=ZjkQYDA34K-sEumA\" title=\"YouTube video player\" teidentifier=\"751p4cff8aqlx255ifa\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"1\"\u003e1. Start with a social media marketing strategy\u003c/h3\u003e\n\u003cp\u003eBefore you get started, developing a \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media marketing strategy\u003c/a\u003e will help you focus your efforts. \u003c/p\u003e\n\u003cp\u003eFirst, identify your brand’s social media marketing goals. These could include: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eIncreasing brand awareness\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDriving traffic to your website\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eGenerating leads (capturing emails)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eGrowing revenue\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eImproving customer service\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBuilding brand affinity and loyalty\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eGrowing your professional network\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf you don’t already have your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e defined, this is a great time to do that. Describe your audience with as much detail as possible to help you understand which platforms they frequent, what types of content they engage with, and when they’re typically online.\u003c/p\u003e\n\u003cp\u003eYou can learn about your target audience in a number of ways:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eAsk them. \u003c/strong\u003eAsk your audience about themselves and what they hope to see from you. This can be done through \u003ca href=\"/blog/75022277-how-to-read-your-customers-minds-with-one-email\"\u003esurveys\u003c/a\u003e, polls, or the comments section of your posts.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUse social media insights. \u003c/strong\u003eData from built-in analytics on social media platforms can give you information about the age, gender, location, and interests of your audience.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCheck your competitors.\u003c/strong\u003e Other brands who have similar audiences may offer clues about your own. What content resonates most? How are users responding?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eNext, as part of your social media marketing strategy, create a content plan. Pivot your plan as you start to understand user habits and preferences on each platform. \u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003cp\u003eA \u003ca href=\"/blog/122737797-how-to-social-media-content-calendar\"\u003econtent calendar\u003c/a\u003e can help you keep on track and plan ahead for shopping holidays and product launches. The TikTok examples above from \u003ca href=\"https://www.hauste.co/\"\u003eHauste\u003c/a\u003e and \u003ca href=\"https://www.yeti.ca/\"\u003eYETI\u003c/a\u003e demonstrate relevant brand content centered around special occasions. Remember to also build in spontaneity—social media is all about trends, so be ready to respond.\u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Choose the right social media platforms for your brand \u003c/h3\u003e\n\u003cp\u003eYour brand doesn’t need to have a presence on every social media platform. In fact, in some cases, you may be wasting your time. For example, if you sell to an older demographic, Facebook is a must—but you might be spinning your wheels on TikTok. Here are a few social media channels popular with \u003ca href=\"/blog/what-is-ecommerce\"\u003eecommerce\u003c/a\u003e brands.\u003c/p\u003e\n\u003ch4\u003eInstagram\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/blog/instagram-marketing\"\u003eInstagram marketing\u003c/a\u003e is a smart tactic for brands who want to reach millennial buyers. It’s an ideal platform for visual brands that can share beautiful, entertaining, and educational static and video content.\u003c/p\u003e\n\u003cp\u003eInstagram is a must for beauty and fashion brands but is popular among a wide variety of businesses from \u003ca href=\"/blog/pet-business\"\u003epet brands\u003c/a\u003e to \u003ca href=\"/blog/sell-books-online\"\u003ebookstores\u003c/a\u003e. With more than \u003ca href=\"https://www.statista.com/statistics/183585/instagram-number-of-global-users/\"\u003e1.4 billion monthly active users\u003c/a\u003e, Instagram is a great platform for social media marketing. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat works on Instagram:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"0\"\u003eFocus on high-quality, visually appealing content\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"1\"\u003eUse Instagram Stories for behind-the-scenes content and time-sensitive offers\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"2\"\u003eLeverage Instagram Reels for short-form video content\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"2\"\u003eEngage with followers through comments and direct messages\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eFacebook\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/blog/sell-on-facebook\"\u003eFacebook\u003c/a\u003e is a social networking platform with more than \u003ca href=\"https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/#:~:text=With%20roughly%20three%20billion%20monthly,years%20to%20reach%20this%20milestone.\"\u003ethree billion monthly active users\u003c/a\u003e. It’s an ideal platform for reaching older demographics but it’s also popular with users aged 25 to 34. Facebook is a great place to capture business reviews and ratings, and to connect directly with your customers. Integrating your Shopify store with both \u003ca href=\"https://apps.shopify.com/facebook\"\u003eInstagram and Facebook\u003c/a\u003e allows you to sell directly on the platforms.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eA Facebook page like this one from Gymshark can help a brand earn social proof, with built-in reviews displayed on the page.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003eWhat works on Facebook:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"0\"\u003eShare a mix of content types like text, images, videos, and links\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"1\"\u003eUse Facebook Groups to build community around your brand\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"2\"\u003eLeverage Facebook Live for real-time engagement\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"3\"\u003eTake advantage of Facebook Ads for targeted marketing campaigns\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eTikTok\u003c/h4\u003e\n\u003cp\u003eOn this rapidly growing platform, users are engaged and open to discovery. Because TikTok has become a destination for product discovery, users are conditioned to seeing brand content and sponsored videos from their favorite creators.\u003c/p\u003e\n\u003cp\u003eAnd, \u003ca href=\"https://www.tiktok.com/business/en/insights\"\u003e44% of Gen Z users\u003c/a\u003e agree that TikTok has helped them discover new things. If you want to reach a younger audience, \u003ca href=\"/blog/tiktok-marketing\"\u003eTikTok marketing\u003c/a\u003e is where it’s at, with the largest demographic falling into the 18-to-24-year-old group.\u003c/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eWhat works on TikTok:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"0\"\u003eCreate entertaining, authentic, and trend-driven content\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"1\"\u003eParticipate in popular challenges and use trending sounds\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"2\"\u003eCollaborate with TikTok influencers for wider reach\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"3\"\u003eUse hashtags strategically to increase discoverability\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"4\"\u003eKeep videos short, engaging, and to the point\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePinterest\u003c/h4\u003e\n\u003cp\u003eWith more than \u003ca href=\"https://investor.pinterestinc.com/press-releases/press-releases-details/2024/Pinterest-Announces-First-Quarter-2024-Results-Reports-23-Revenue-Growth-and-More-Than-Half-A-Billion-Monthly-Active-Users/default.aspx\"\u003e500 million\u003c/a\u003e monthly active users, Pinterest isn’t the largest social platform in the world. But, its unique audience and their motivations make it the perfect place for brands to get discovered: \u003ca href=\"https://business.pinterest.com/en-ca/audience/\"\u003e80%\u003c/a\u003e of Pinners say they have purchased something they found on Pinterest.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/pinterest-marketing\"\u003ePinterest marketing\u003c/a\u003e is ideal for brands wanting to reach an audience of women (almost \u003ca href=\"https://www.statista.com/statistics/248168/gender-distribution-of-pinterest-users/\"\u003e70%\u003c/a\u003e of users identify as female).\u003c/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eWhat works on\u003cspan\u003e Pinterest\u003c/span\u003e:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"1\"\u003eUse rich pins to add extra details to your content\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"2\"\u003eOrganize your content into themed boards\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"3\"\u003eWrite detailed, keyword-rich descriptions for your pins\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"4\"\u003ePin consistently and at optimal times for your audience\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eLinkedIn\u003c/h4\u003e\n\u003cp\u003eWhile LinkedIn might not be the first social media marketing platform that comes to mind, it’s a great way to connect with other professionals and potential customers, especially for \u003ca href=\"/blog/b2b-marketing\"\u003eB2B marketing\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eBy creating a company page and sharing relevant content, you can reach a wide audience of people who may be interested in your products or services. It’s also helpful for connecting with influencers in your industry.\u003c/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eWhat works on\u003cspan\u003e LinkedIn\u003c/span\u003e:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"0\"\u003eShare industry insights and thought leadership content\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"1\"\u003eUse LinkedIn Articles for long-form content\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"2\"\u003eEngage in relevant LinkedIn Groups\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"3\"\u003eShowcase company culture and employee achievements\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eYouTube\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/blog/198134793-how-to-make-money-on-youtube\"\u003eYouTube\u003c/a\u003e is the world’s second-largest search engine. Not only do users turn to YouTube to find best-of lists, unboxings, and demos of products they want to buy, YouTube videos can also rank in search engines like Google.\u003c/p\u003e\n\u003cp\u003eThis makes it an effective social media marketing opportunity for brands. Users spend an average of \u003ca href=\"https://datareportal.com/reports/digital-2024-global-overview-report\"\u003e28 hours and five minutes a month\u003c/a\u003e watching videos on the platform. Create video content that adds value and optimize it for search to get the most out of \u003ca href=\"/blog/youtube-marketing\"\u003emarketing on YouTube\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eWhat works on\u003cspan\u003e YouTube\u003c/span\u003e:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"0\"\u003eCreate high-quality, informative video content\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"2\"\u003eUse eye-catching thumbnails to increase click-through rates\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"3\"\u003eEngage with viewers through comments\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"4\"\u003eLeverage YouTube Shorts for short-form video content\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eSnapchat\u003c/h4\u003e\n\u003cp\u003eSnapchat is a messaging app that allows users to send and receive photos and videos. These images and videos are called “snaps.” You can \u003ca href=\"/blog/118236357-14-unique-and-creative-snapchat-tips-that-only-the-pros-know\"\u003euse Snapchat\u003c/a\u003e to market your small business by using \u003ca href=\"https://forbusiness.snapchat.com/\"\u003eSnapchat ads\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eIf you’re looking to reach a younger demographic, \u003ca href=\"https://www.oberlo.com/statistics/which-age-group-uses-snapchat-the-most\"\u003emore than half\u003c/a\u003e of Snapchat’s \u003ca href=\"https://www.statista.com/statistics/545967/snapchat-app-dau/\"\u003e422 million\u003c/a\u003e monthly active users are \u003ca href=\"/blog/gen-alpha\"\u003eGen Alpha\u003c/a\u003e and Gen Z, between the ages of 13 and 24.\u003c/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eWhat works on\u003cspan\u003e Snapchat\u003c/span\u003e:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"0\"\u003eCreate fun, ephemeral content that resonates with younger audiences\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"1\"\u003eUse Snapchat filters and lenses for brand awareness\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"2\"\u003eLeverage Snap Ads for targeted advertising\u003c/li\u003e\n\u003cli class=\"whitespace-normal break-words\" index=\"3\"\u003eOffer exclusive, time-sensitive promotions\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eOther platforms\u003c/h4\u003e\n\u003cp\u003eDepending on your audience and their location, you may find social media marketing success on smaller and niche social platforms, or even platforms popular in other countries (e.g., WeChat). Your target audience discovery exercise will help uncover these other platforms.\u003c/p\u003e\n\u003ch3 id=\"3\"\u003e3. Optimize your social media profiles\u003c/h3\u003e\n\u003cp\u003eYour \u003ca href=\"/blog/instagram-bio\"\u003esocial media bios\u003c/a\u003e are yet more customer touchpoints—and opportunities to cement your brand in their minds. Maximize this space by using branded visuals and showcasing your brand voice in your bio. Most platforms offer a bio link, and you can use a link consolidator like linkinbio to include more links in your profile. Many brands link directly to their homepage, but you may have a dedicated landing page for social traffic or a current campaign or promotion.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003cp\u003eOn some platforms, signing up for a business account gives you even more options. In the example above, Doe Lashes uses branded imagery and essential keywords while also applying tags (a feature only for businesses) to tell Pinterest users about its \u003ca href=\"/blog/brand-values\"\u003ebrand values\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003cp\u003eIn the two examples above, brands \u003ca href=\"/blog/meet-these-meatless-vegan-butchers\"\u003eThe Herbivorous Butcher\u003c/a\u003e and \u003ca href=\"https://getcares.com/\"\u003eRevol Cares\u003c/a\u003e both took advantage of business features on Instagram, adding contact information, a street address, and calls to actions (CTAs) like “Sign up” and “Order food.”\u003c/p\u003e\n\u003ch3 id=\"4\"\u003e4. Introduce yourself\u003c/h3\u003e\n\u003cp\u003eIncreasingly, \u003ca href=\"/blog/consumer-trends\"\u003econsumer trends\u003c/a\u003e point toward buyers wanting to develop genuine connections with the brands they support. The best way to make this connection is to humanize your brand. As a founder, you can highlight your own journey within your \u003ca href=\"/blog/brand-storytelling\"\u003ebrand story\u003c/a\u003e. Find ways to address your audience directly through content across channels. \u003c/p\u003e\n\u003cp\u003eOn YouTube, you can upload a channel trailer to introduce your brand. This helps new visitors understand your story and values right away. Here’s how it looks on \u003ca href=\"/blog/overdraft-blenders-eyewear\"\u003eBlenders Eyewear\u003c/a\u003e’s channel:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003cp\u003eSocial media marketing is ultimately about achieving your business goals. But to get there, don’t treat social platforms like traditional advertising channels. Authenticity, creativity, and vulnerability can go a long way.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Use hashtags strategically\u003c/h3\u003e\n\u003cp\u003eYour social media marketing strategy should include details about your hashtag use. Using popular and \u003ca href=\"/blog/instagram-hashtags\"\u003etrending hashtags\u003c/a\u003e on your account won’t do much if they don’t make sense for your brand and content.\u003c/p\u003e\n\u003cp\u003eUse hashtags that are relevant to \u003cem\u003eyour\u003c/em\u003e brand and \u003cem\u003eyour\u003c/em\u003e audience. Are there niche hashtags and communities (think #booktok on TikTok) that give your content a better chance to appear in search results? Here, \u003ca href=\"https://www.glassette.com/\"\u003eGlassette\u003c/a\u003e took a seasonal approach on Instagram, tagging its content with trending hashtags around a gifting holiday:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003cp\u003eTrends move fast, but some hashtags have staying power. While these can be saturated, a few, like #tiktokmademebuyit are perfect for digital marketing for ecommerce sellers. \u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003cp\u003eBranded hashtags help create a sense of community and connection among customers and followers. These are also useful for collecting \u003ca href=\"/blog/user-generated-content\"\u003euser-generated content\u003c/a\u003e (UGC). But, apply them wisely—if you don’t incentivize use of your branded hashtags, they won’t get any traction. Include them in posts, add them to your bio, and run giveaways using the hashtags.\u003c/p\u003e\n\u003cp\u003eIn its posts, Gymshark uses an easy-to-remember branded hashtag that’s simply its brand name.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/C69Vq9ionds/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/p/C69Vq9ionds/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/p/C69Vq9ionds/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\"\u003eA post shared by Gymshark (@gymshark)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"6\"\u003e6. Run social media ads\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/facebook-ads\"\u003eFacebook ads\u003c/a\u003e are a popular form of \u003ca href=\"/blog/social-media-advertising\"\u003esocial media advertising\u003c/a\u003e that let you promote your business on both Facebook and Instagram. You can target ads to specific groups of people based on interests, demographics, and behaviors. \u003c/p\u003e\n\u003cp\u003eWhile Facebook and Instagram ads are popular, other platforms also offer ads to business accounts. On Pinterest, there are a number of ad products including quiz ads, video ads, and carousel ads. In the example below, ads for \u003ca href=\"https://ruggable.com/en-CA\"\u003eRuggable\u003c/a\u003e and IKEA show up in search results. \u003ca href=\"/blog/pinterest-ads\"\u003ePinterest ads\u003c/a\u003e look like regular pins with the exception of a “Promoted by” tag.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003cp\u003eSet up your social media advertising campaigns to achieve specific goals such as \u003ca href=\"/blog/build-email-list\"\u003egrowing your email list\u003c/a\u003e, building brand awareness, or creating hype around a new product launch.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003cp\u003eWhen creating your ads, remember to be authentic and create value for users. Ads should blend with other social media content in the feed or offer a compelling deal, like the \u003ca href=\"/blog/instagram-ads\"\u003eInstagram ad\u003c/a\u003e examples from \u003ca href=\"/plus/customers/knix\"\u003eKnix\u003c/a\u003e and \u003ca href=\"https://casper.com/\"\u003eCasper\u003c/a\u003e, above, that make them hard to scroll past. \u003c/p\u003e\n\u003cp\u003eShow real people using your products, test different ad types, and identify the metrics that matter most as a business owner. \u003c/p\u003e\n\u003ch3 id=\"7\"\u003e7. Run an influencer marketing campaign\u003c/h3\u003e\n\u003cp\u003ePartnering with \u003ca href=\"/blog/influencer-marketing\"\u003einfluencers\u003c/a\u003e and social media creators is another way to extend your reach. But, be sure your product and brand are a fit for the creator you’re working with. Choose a partner that has genuine enthusiasm for your product so the content is authentic.\u003c/p\u003e\n\u003cp\u003e“I think authenticity is really what’s important, because today a lot of brands pay people to wear stuff, but it looks like it’s paid for,” says \u003ca href=\"/blog/mackage-montreal-luxury\"\u003eMackage\u003c/a\u003e founder Eran Elfassy. “Go with smaller influencers in the beginning, but somebody that really fosters your style.”\u003c/p\u003e\n\u003cp\u003eIn this example, \u003ca href=\"/blog/inkbox-social-media\"\u003eInkbox\u003c/a\u003e partnered with a creator Mollie Rose on TikTok to promote its finger tattoos:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@inkbox/video/7314723911353109766\" data-video-id=\"7314723911353109766\"\u003e\n\u003csection\u003e\u003ca title=\"@inkbox\" href=\"https://www.tiktok.com/@inkbox?refer=embed\" target=\"_blank\"\u003e@inkbox\u003c/a\u003e @mollie rose ☆ using our finger tats to elevate her look ❤️🌹💋 \u003ca title=\"inkbox\" href=\"https://www.tiktok.com/tag/inkbox?refer=embed\" target=\"_blank\"\u003e#inkbox\u003c/a\u003e \u003ca title=\"smalltattoo\" href=\"https://www.tiktok.com/tag/smalltattoo?refer=embed\" target=\"_blank\"\u003e#smalltattoo\u003c/a\u003e \u003ca title=\"tattoo\" href=\"https://www.tiktok.com/tag/tattoo?refer=embed\" target=\"_blank\"\u003e#tattoo\u003c/a\u003e \u003ca title=\"temporarytattoo\" href=\"https://www.tiktok.com/tag/temporarytattoo?refer=embed\" target=\"_blank\"\u003e#temporarytattoo\u003c/a\u003e \u003ca title=\"tattooideas\" href=\"https://www.tiktok.com/tag/tattooideas?refer=embed\" target=\"_blank\"\u003e#tattooideas\u003c/a\u003e \u003ca title=\"fingertattoo\" href=\"https://www.tiktok.com/tag/fingertattoo?refer=embed\" target=\"_blank\"\u003e#fingertattoo\u003c/a\u003e \u003ca title=\"holidaynails\" href=\"https://www.tiktok.com/tag/holidaynails?refer=embed\" target=\"_blank\"\u003e#holidaynails\u003c/a\u003e \u003ca title=\"holidaycountdown\" href=\"https://www.tiktok.com/tag/holidaycountdown?refer=embed\" target=\"_blank\"\u003e#holidaycountdown\u003c/a\u003e \u003ca title=\"♬ Pretty (Sped Up) - MEYY\" href=\"https://www.tiktok.com/music/Pretty-Sped-Up-7212600172143085570?refer=embed\" target=\"_blank\"\u003e♬ Pretty (Sped Up) - MEYY\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003ch3 id=\"8\"\u003e8. Set up shop\u003c/h3\u003e\n\u003cp\u003eYou can take your social media marketing a step further by enabling shopping features across social platforms. These products and integrations make it easier for people who discover your products to buy them in fewer steps.\u003c/p\u003e\n\u003cp\u003eTo set up a \u003ca href=\"/blog/facebook-shops\"\u003eFacebook and Instagram shop\u003c/a\u003e and sync it with your Shopify store, add \u003ca href=\"https://apps.shopify.com/facebook\"\u003eFacebook as a sales channel\u003c/a\u003e. This in-app shopping experience creates less friction for customers while also simplifying your operations by syncing sales and inventory across channels. Here’s how it looks for apparel brand \u003ca href=\"https://shopmiracleeye.com/\"\u003eMiracle Eye\u003c/a\u003e:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003cp\u003eYou can also switch to a professional account to access \u003ca href=\"/blog/tiktok-shopping\"\u003eTikTok shopping\u003c/a\u003e features. And on Pinterest, catalog pins sync with your store to pull up-to-date stock and pricing information directly from your website and into the pin. Here’s an example of a catalog pin from \u003ca href=\"https://herschel.ca/\"\u003eHerschel\u003c/a\u003e:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003cp\u003eShoppable pins appear at the top of search results, like this example for the search “running shoes.”\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e9. Go live\u003c/h3\u003e\n\u003cp\u003eGoing live is one of the most intimate ways to connect directly with fans and customers in real time. There are many ways you can use livestreaming to promote a product. You can use Facebook Live, \u003ca href=\"/blog/igtv\"\u003eInstagram Live\u003c/a\u003e, \u003ca href=\"/blog/how-to-make-money-on-twitch\"\u003eTwitch\u003c/a\u003e, YouTube Live, or TikTok LIVE to demo your product, answer questions via an AMA, and even take your customers behind the scenes in your studio or warehouse.\u003c/p\u003e\n\u003cp\u003eOn TikTok, users can access random live content by tapping the icon in the top left corner of the app:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003cp\u003eOn Instagram, \u003ca href=\"https://www.zenartsupplies.co/\"\u003eZen Art Supplies\u003c/a\u003e schedules regular live interviews with artists, promoting them through Reels and Stories to create anticipation.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003ch3 id=\"10\"\u003e10. Engage with your audience\u003c/h3\u003e\n\u003cp\u003eSocial media isn’t a one-way street. If you post quality content and forget about it, you’re missing out on one of the most powerful loyalty builders: engagement. Engage often with your target audience, including responding to comments, asking for their opinion, running polls, and reposting UGC.\u003c/p\u003e\n\u003cp\u003eIn this example from \u003ca href=\"https://hu-ha.com/en-ca\"\u003eHuha\u003c/a\u003e, the brand used its Instagram account to engage with followers and poll them for their opinion:\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/C7cHVigyyFr/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/p/C7cHVigyyFr/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/p/C7cHVigyyFr/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\"\u003eA post shared by HUHA™ Undies (@wearhuha)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"11\"\u003e11. Run a contest or giveaway\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests\"\u003eContests\u003c/a\u003e are an easy and affordable way to increase reach for your brand on social media. These can incentivize users to engage with your brand, share your content, follow, or take another action to meet a business goal. Partnering with other brands is another way to reach compatible audiences and create a compelling prize package together.\u003c/p\u003e\n\u003cp\u003eIf you run an \u003ca href=\"/blog/12638405-warning-are-you-making-these-11-mistakes-with-your-giveaways-sweepstakes-and-contests\"\u003eInstagram giveaway\u003c/a\u003e, you can promote it across your content in posts, Reels, and Stories, like these examples from \u003ca href=\"https://wearpinsy.com/en-ca\"\u003ePinsy\u003c/a\u003e and \u003ca href=\"https://noochpop.ca/\"\u003eNoochPOP\u003c/a\u003e:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003cp\u003eTips for running a successful social media marketing contest or giveaway:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eAlign your giveaway with a product launch or other event to create buzz around it. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eGet the most out of entries. Ask users to follow or subscribe, like or comment on content, submit UGC, or tag a friend.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCheck the rules around contests for each platform and local laws that govern them, too.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e12. Leverage trends\u003c/h3\u003e\n\u003cp\u003eOn every social media platform, trends will come and go almost daily. It’s hard to keep up as a brand, but you should pay attention to the trends that rule your specific industry. Once you spot an emerging trend, it’s tempting to jump on it right away. But before you act, ask yourself whether it’s relevant to your brand and if you have a unique spin or POV. \u003c/p\u003e\n\u003cp\u003eIf you spot wide trends in fashion or food, for example, see how other creators are making content around it. This will help you understand what types of content are going viral. Here’s a sample of popular video content for the search “pastel makeup look”:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003cp\u003eMany social platforms have insights around trends, designed to help creators and businesses keep their edge. On TikTok, you can filter trends by time period and toggle to songs, creators, hashtags, and more.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003ch3 id=\"13\"\u003e13. Create community\u003c/h3\u003e\n\u003cp\u003eOn social media, community is key. There’s a reason they’re called social networks, after all. \u003c/p\u003e\n\u003cp\u003eAs you engage on each social media platform, you’re growing a base of potential customers—and also a community of fans around your brand. \u003c/p\u003e\n\u003cp\u003eIf one of your social media marketing goals is to grow brand loyalty and awareness, there are no better ambassadors than your followers on social media. Engage them in conversations and reward them for sharing your brand and their experience. This can help them feel like part of a community of other followers.\u003c/p\u003e\n\u003cp\u003eCommunity in social media marketing also includes creating a network of other brands, businesses, and creators. Creating content with your network can help you grow your reach and earn trust with new followers. Partner with a compatible brand and create engaging content that works for your shared audiences. \u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003cp\u003eDrag queen Trixie Mattel, founder of \u003ca href=\"https://trixiecosmetics.com/\"\u003eTrixie Cosmetics\u003c/a\u003e, partnered with fellow queen Kim Chi on YouTube. This partnership gave both brands a chance at exposure with a compatible audience.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e14. Use the right tools\u003c/h3\u003e\n\u003cp\u003eIt’s hard to keep up with the pace of social media without \u003ca href=\"/blog/social-media-tools\"\u003esocial media management tools\u003c/a\u003e. These tools help automate social media posts, track engagement, and analyze data to help you better understand your target audience and how to reach them.\u003c/p\u003e\n\u003cp\u003eSome of the best social media management tools to add to your toolbox to manage social media marketing include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://www.canva.com/\"\u003eCanva\u003c/a\u003e for creating social media visuals\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://sproutsocial.com/\"\u003eSprout Social\u003c/a\u003e for measurement and analytics\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://buffer.com/\"\u003eBuffer\u003c/a\u003e or \u003ca href=\"https://www.hootsuite.com/\"\u003eHootsuite\u003c/a\u003e for social media management and content calendar planning\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://www.brandwatch.com/\"\u003eBrandwatch\u003c/a\u003e for social listening\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://www.feedhive.com/features/ai\"\u003eFeedhive\u003c/a\u003e for generating social copy using AI\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eShopify social media apps that integrate your social efforts with your store include: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://apps.shopify.com/covet-pics\"\u003eCovet Instagram Feed \u0026amp; Reviews\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://apps.shopify.com/powr-media-gallery\"\u003ePOWR: YouTube Video Gallery\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://apps.shopify.com/pinterest-pin-it-button\"\u003ePin it: Pinterest Save Button\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"15\"\u003e15. Test and track performance\u003c/h3\u003e\n\u003cp\u003eSocial media marketing trends change constantly and what works today might not tomorrow. As algorithms and user preferences evolve, so too should your social media strategy. Test content across various channels and formats to see what sticks, then iterate on it.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eAudience analytics on Pinterest.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMost social media platforms have analytics built in so you can track performance of your posts, understand your audience, and get insights on the best time to post. As you gain more data, continue to refine your social media marketing approach. \u003c/p\u003e\n\u003ch2\u003eSocial media marketing tips and best practices\u003c/h2\u003e\n\u003cp\u003eAs you apply the ideas outlined above, there are a few social media marketing best practices to keep in mind as you develop the social media presence of your brand.\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eDevelop a social media strategy for each platform.\u003c/strong\u003e What works for one platform might not work for another. Creating content across multiple platforms means understanding the unique needs of each audience.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCreate a social media calendar.\u003c/strong\u003e A calendar will help you and your staff or agency partners stay on track and plan for upcoming events.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eExperiment with different platforms.\u003c/strong\u003e Is your marketing strategy falling flat on TikTok? Explore other platforms and increase your brand awareness at the same time.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eStay on top of social media trends. \u003c/strong\u003eWhile you’ll rely on your content calendar and social media marketing plan to guide you, leave room for spontaneity so you can react to trends and create relevant content for your brand.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eLook into social media marketing courses. \u003c/strong\u003eIf you’re new to using social media for your brand, there are plenty of free and paid courses online to help you. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFree social media marketing course\u003c/p\u003e\n\u003cp\u003eLearn about marketing best practices for ecommerce, how Shopify supports marketing, and how Partners can help merchants with marketing strategy and execution.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"LINK\" target=\"_blank\"\u003eRegister\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2\u003eAchieve your goals with a winning social media strategy\u003c/h2\u003e\n\u003cp\u003eSocial media marketing can be rewarding for brands who start with a solid strategy. As you start to build your brand across social media platforms remember to stay authentic to your brand while keeping your potential customers in mind with every post. \u003c/p\u003e\n\u003cp\u003eAttract social media users with engaging content and gain valuable insights about them through each social channel’s built-in analytics. Pivot your social media marketing strategy as you go, and evolve with trends and your social media efforts will deliver results.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eMarket your business on social media FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the benefits of social media marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSocial media marketing has many benefits to brands including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCost effectiveness\u003c/li\u003e\n\u003cli\u003eHigher conversion rates\u003c/li\u003e\n\u003cli\u003eIncreased brand awareness\u003c/li\u003e\n\u003cli\u003eMore inbound traffic\u003c/li\u003e\n\u003cli\u003eBetter customer satisfaction\u003c/li\u003e\n\u003cli\u003eImproved brand loyalty\u003c/li\u003e\n\u003cli\u003eOpportunity to generate leads\u003c/li\u003e\n\u003cli\u003eSource for user-generated content creation\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the best ways to market on social media?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best way to get started in social media marketing is to create a social media strategy that includes target market research and a content calendar.\u003c/p\u003e\n\u003cp\u003eBe clear about your goals whether you intend to generate leads, boost brand awareness, or drive traffic. Incorporate a number of content formats, lengths, and topics into your initial tests to see what resonates with your target audience. And, remember to test and measure as you go, tweaking your plan in accordance with your learnings.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat's the difference between paid and organic social media?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eOrganic social media refers to the free content brands share on their profiles to reaching followers naturally through feeds and shares. Paid social media involves sponsored content or ads that brands pay to display to a targeted audience.\u003c/p\u003e\n\u003cp\u003eOrganic strategies build authentic connections and long-term engagement, whereas paid approaches offer immediate visibility, precise targeting, and measurable results. Most successful brands use a combination of both organic and paid tactics to maximize their reach and impact through various social media accounts.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the best social media sites for marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best social media channels for marketing in the US are TikTok, Facebook, Instagram, Pinterest, YouTube, and Snapchat. If you sell in other markets, research those markets to determine which platforms are most popular with your audience in those regions.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Understanding your audience and staying on top of trends are essential to executing a successful social media marketing strategy. Explore 15 ways to meet your business goals on social platforms.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20market_20your_20business_20on_20social_20media_0922c3ff-de4d-41e4-bdd2-24af1d27391b.jpg?v=1684675989\"\u003eUnderstanding your audience and staying on top of trends are essential to executing a successful social media marketing strategy. Explore 15 ways to meet your business goals on social platforms.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Market Your Business on Social Media: 15 Easy Ways","description":"Learn how to plan and execute a successful social media marketing strategy with 15 ideas to get you started."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/69319365-20-highly-effective-ways-to-promote-a-product\",\"en-GB\":\"https://www.shopify.com/uk/blog/69319365-20-highly-effective-ways-to-promote-a-product\",\"en-AU\":\"https://www.shopify.com/au/blog/69319365-20-highly-effective-ways-to-promote-a-product\",\"en-ID\":\"https://www.shopify.com/id/blog/69319365-20-highly-effective-ways-to-promote-a-product\",\"en-NZ\":\"https://www.shopify.com/nz/blog/69319365-20-highly-effective-ways-to-promote-a-product\",\"en-ZA\":\"https://www.shopify.com/za/blog/69319365-20-highly-effective-ways-to-promote-a-product\",\"en-NG\":\"https://www.shopify.com/ng/blog/69319365-20-highly-effective-ways-to-promote-a-product\",\"en-PH\":\"https://www.shopify.com/ph/blog/69319365-20-highly-effective-ways-to-promote-a-product\",\"en-SG\":\"https://www.shopify.com/sg/blog/69319365-20-highly-effective-ways-to-promote-a-product\",\"en-HK\":\"https://www.shopify.com/hk/blog/69319365-20-highly-effective-ways-to-promote-a-product\",\"en-IE\":\"https://www.shopify.com/ie/blog/69319365-20-highly-effective-ways-to-promote-a-product\",\"en-MY\":\"https://www.shopify.com/my/blog/69319365-20-highly-effective-ways-to-promote-a-product\",\"de\":\"https://www.shopify.com/de/blog/social-media-marketing\",\"es\":\"https://www.shopify.com/es/blog/11-tacticas-de-marketing-en-redes-sociales-para-aumentar-tu-alcance-organico-1\",\"fr\":\"https://www.shopify.com/fr/blog/8960055-12-strategies-de-marketing-social-pour-developper-vos-ventes-en-ligne\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Sell Online: A Step-by-Step Guide\",\"url\":\"blog/how-to-sell-online\"},{\"title\":\"What Is White Label? 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Ever wonder if you could get in on the action? While top-performing celebrity accounts can fetch seven figures for a promoted post, you don’t need their millions of followers to earn money on Instagram.\u003c/p\u003e\n\u003cp\u003eWhether you’re a small business owner looking to grow your audience or a creator seeking to monetize your influence, Instagram can be a powerful platform for achieving your goals. Here’s how.\u003c/p\u003e\n\u003ciframe width=\"642\" height=\"361\" src=\"https://www.youtube.com/embed/fG6OhiNwjVE\" title=\"Learn How to Make Money on Instagram (Whether You Have 1K or 100K Followers)\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e9 ways to make money on Instagram\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eFactors that affect how much money you make on Instagram\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow to make money on Instagram FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e9 ways to make money on Instagram\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eSponsored content\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eOpen an online store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eDesign merch for your personal brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#44\"\u003eAffiliate marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#55\"\u003eSocial selling\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#66\"\u003eSell your photos or art online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#77\"\u003eEarn Live badges from fans\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#88\"\u003eOffer paid subscriptions\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#99\"\u003eSell used stuff\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eMaking money on Instagram isn’t always about how many followers you have. The methods that work the best for you will depend on your unique brand of Instagram content, your target audience, and your level of commitment.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e1. Sponsored content\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/sponsored-content\" target=\"_blank\"\u003eSponsored content\u003c/a\u003e is a win-win for small businesses and creators alike: Brands often can’t replicate the authenticity of a real person sharing real moments. But they can cash in on this influence by partnering with creators who have audiences that overlap with their target customer. Meanwhile, influencers \u003ca href=\"/blog/get-paid-to-create-content\" target=\"_blank\"\u003eget paid to create content\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eFor these collaborations to be mutually beneficial, they need to feel authentic. “A lot of brands like to work with creators who are already fans of their products,” social media consultant and author of the newsletter \u003ca href=\"https://www.milkkarten.net/\" target=\"_blank\"\u003eLink in Bio\u003c/a\u003e Rachel Karten says. Rachel suggests creators reach out to their favorite brands to pitch a partnership.\u003c/p\u003e\n\u003cp\u003e“A recurring style or series that brands could then plug into is a really nice way to partner with brands,” she says. \u003ca href=\"https://www.instagram.com/alix_earle/\" target=\"_blank\"\u003eAlix Earle’s Instagram\u003c/a\u003e is a good example of this. “Everyone watches her ‘get ready with me.’ That’s a very easy place for a makeup brand to plug themselves into,” Rachel says. “Her audience looks forward to those specific videos.”\u003c/p\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/reel/C-BHR1tSTLq/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/reel/C-BHR1tSTLq/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/C-BHR1tSTLq/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\"\u003eA post shared by Alix Ashley Earle (@alix_earle)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003cp\u003eWhen pitching a brand, explain your audience’s characteristics and how the product will fit into one of your proven formats. Try listing your details on \u003ca href=\"/blog/influencer-marketing-platforms-to-find-creators\" target=\"_blank\"\u003einfluencer marketplaces\u003c/a\u003e like \u003ca href=\"/collabs/find-brands?itcat=coreblog\u0026amp;itterm=shopify-collabs-cta\" target=\"_blank\"\u003eShopify Collabs\u003c/a\u003e to signal to brands that you’re open to collaboration.\u003c/p\u003e\n\u003cp\u003eIf you’re a small business owner looking to \u003ca href=\"/collabs/find-influencers\" target=\"_blank\"\u003epartner with creators\u003c/a\u003e, consider how you might suggest an existing format of theirs that could work well for your product; don’t push them to create content that is unfamiliar to their fans.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eGet paid by brands you love with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/collabs/find-brands?itcat=coreblog\u0026amp;itterm=shopify-collabs-cta\" target=\"_blank\"\u003eFind out more\u003c/a\u003e\n\u003c/div\u003e\n\u003cp\u003eKeep in mind that no matter how authentic your collaboration feels, \u003ca href=\"https://help.instagram.com/616901995832907/?cms_platform=www\u0026amp;helpref=platform_switcher\" rel=\"nofollow\" target=\"_blank\"\u003eInstagram rules\u003c/a\u003e require all branded content (“content that features or is influenced by a business partner for an exchange of value”) include its \u003ca href=\"https://help.instagram.com/1109894795810258\" rel=\"nofollow\" target=\"_blank\"\u003epaid partnership label\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e2. Open an online store\u003c/h3\u003e\n\u003cp\u003eIf you have an \u003ca href=\"/blog/start-online-store\" target=\"_blank\"\u003eonline store\u003c/a\u003e, you’re probably already using Instagram to promote and \u003ca href=\"/facebook-instagram\" target=\"_blank\"\u003esell your products\u003c/a\u003e. But if you’re a creator, you might also consider leveraging your influence to sell products.\u003c/p\u003e\n\u003cp\u003ePhysical goods, services, or digital items can be promoted on Instagram as an extension of a creator’s brand. Use your content to demonstrate how a product offers value to your audience, then use \u003ca href=\"/blog/how-to-sell-on-instagram\" target=\"_blank\"\u003eInstagram’s selling tools\u003c/a\u003e to give your followers an easy way to check out.\u003c/p\u003e\n\u003cp\u003eThe lines between creator and entrepreneur are blurring, with more people looking to own their independence and make money from their craft. For example, pet influencer \u003ca href=\"https://www.instagram.com/loki/?hl=en\" rel=\"nofollow\" target=\"_blank\"\u003eLoki the Wolfdog\u003c/a\u003e turned Instagram success into his own brand, \u003ca href=\"https://loki-the-wolfdog.myshopify.com/pages/loki-naturals\" target=\"_blank\"\u003eLoki Naturals\u003c/a\u003e.\u003c/p\u003e\n\u003cfig\u003e\u003cimg alt=\"Loki The Wolfdog product page with CBD dog treats\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram-loki.png?v=1693587052\" loading=\"lazy\"\u003e\u003c/fig\u003e\n\u003cp\u003eA few options for selling products and services online include the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSell services you clearly excel at—such as photography or social media consulting—by directing Instagram users to your professional website.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eOffer \u003ca href=\"/blog/59308165-how-to-sell-digital-products-with-shopify\" target=\"_blank\"\u003edigital products\u003c/a\u003e such as an online course, sounds, ebooks, or design presets.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eSell your own original products and ship them yourself or through a \u003ca href=\"/blog/order-fulfillment\" target=\"_blank\"\u003efulfillment\u003c/a\u003e warehouse. (Here’s \u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\"\u003ehow to find a manufacturer\u003c/a\u003e.)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eUse \u003ca href=\"/blog/what-is-dropshipping\" target=\"_blank\"\u003edropshipping\u003c/a\u003e to sell products without having to manage inventory and shipping.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"33\"\u003e3. Design merch for your personal brand\u003c/h3\u003e\n\u003cp\u003e“The ability for [creators] to sell products is just so natural, because their abundance of content allows them to have those moments of plugging their products,” says Chris Vaccarino, founder of \u003ca href=\"/blog/fanjoy-merch\" target=\"_blank\"\u003eFanjoy\u003c/a\u003e, a business helping creators easily produce and sell merchandise to fans.\u003c/p\u003e\n\u003cp\u003eThis method means you don’t have to create a separate brand and products from scratch. You simply need to come up with relevant designs and \u003ca href=\"/blog/print-on-demand\" target=\"_blank\"\u003eprint them on merchandise\u003c/a\u003e like mugs, t-shirts, and art prints.\u003c/p\u003e\n\u003cfig\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/colormecourtney-merch-color-me-courtney-purple-positivity-phone-case-phone-case-27959183605869_900x_ebe949af-a8ef-45f5-a4db-339dc288e6fa.jpg?v=1693587081\" alt=\"Influencer Color Me Courtney wearing her own merch to make money on Instagram\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.colormecourtney.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eColor Me Courtney\u003c/a\u003e sells branded merch to her fans using Fanjoy. \u003ci\u003eFanjoy\u003c/i\u003e\u003c/figcaption\u003e\n\u003c/fig\u003e\n\u003cp\u003eThere are a few ways to make and sell your own merch:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse a \u003ca href=\"/blog/print-on-demand-companies\" target=\"_blank\"\u003eprint-on-demand service\u003c/a\u003e to print and ship your products directly to fans.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/white-label-products\" target=\"_blank\"\u003eWhite-label\u003c/a\u003e existing products with your personal branding. These should be products that relate to your brand or content. Think branded resistance bands for fitness influencers.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eIf you’re crafty, you might enjoy \u003ca href=\"/blog/make-sell-merch\" target=\"_blank\"\u003emaking your own merch\u003c/a\u003e, such as by silkscreening t-shirts with your designs.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"44\"\u003e4. Affiliate marketing\u003c/h3\u003e\n\u003cp\u003eAn \u003ca href=\"/blog/affiliate-marketing\" target=\"_blank\"\u003eaffiliate marketer\u003c/a\u003e is a creator or publisher that promotes brands and products, receiving a commission every time a click becomes a sale. Brands provide a trackable link or unique promo code to attribute links to a creator. Whereas influencers often receive a flat fee for exposure, affiliates make money only when their efforts contribute to a sale.\u003c/p\u003e\n\u003cp\u003eAn \u003ca href=\"/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\" target=\"_blank\"\u003eaffiliate program\u003c/a\u003e is a system set up by brands to manage the details of their affiliate relationships with Instagram creators/users. If you’re a creator, approach brands with affiliate programs directly or try popular \u003ca href=\"/blog/best-affiliate-programs\" target=\"_blank\"\u003eaffiliate marketplaces\u003c/a\u003e like the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://rakutenadvertising.com/\" rel=\"nofollow\" target=\"_blank\"\u003eRakuten Advertising\u003c/a\u003e is a popular affiliate network with carefully vetted advertisers and a weekly payment structure.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.rewardstyle.com/\" rel=\"nofollow\" target=\"_blank\"\u003eLTK\u003c/a\u003e is an invitation-only fashion and lifestyle influencer network that offers access to more than 5,000 brands.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/amazon-affiliate-marketing\" target=\"_blank\"\u003eAmazon Associates\u003c/a\u003e is a popular option that pays a 10% commission on qualifying sales.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTo promote your affiliate brands, use a mix of links in your \u003ca href=\"/blog/instagram-bio\" target=\"_blank\"\u003eInstagram bio\u003c/a\u003e, in Instagram Stories, and on your link-in-bio page (this way you can promote several brands). You can also share promo codes in post captions (because links aren’t allowed) to create more opportunities to capture sales.\u003c/p\u003e\n\u003cp\u003eInstagram fitness influencer \u003ca href=\"https://www.instagram.com/caullenfit/\" rel=\"nofollow\" target=\"_blank\"\u003eCaullen Hudson\u003c/a\u003e promotes multiple brands, such as \u003ca href=\"https://www.mvmt.com/\" rel=\"nofollow\" target=\"_blank\"\u003eMVMT\u003c/a\u003e, in his content, pushing Instagram users to his link-in-bio page, where his affiliate links live.\u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' id=\"instagram-embed-1\" src=\"https://www.instagram.com/p/Cfhfn0LP2fN/embed/captioned/?cr=1\u0026amp;v=14\u0026amp;wp=524\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2Fmake-money-on-instagram#%7B%22ci%22%3A1%2C%22os%22%3A1660.9000000000233%2C%22ls%22%3A842.9000000000233%2C%22le%22%3A1359.7999999999884%7D\" height=\"1111\" data-instgrm-payload-id=\"instagram-media-payload-1\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" scrolling=\"no\"\u003e\u003c/iframe\u003e \u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"55\"\u003e5. Social selling\u003c/h3\u003e\n\u003cp\u003eInstagram has evolved from a way to find out about new products into a platform for actually purchasing those products. Features like Instagram Shopping tags, which are tapped by more than \u003ca href=\"https://business.instagram.com/blog/testing-instagram-shopping-posts-as-ads\" rel=\"nofollow\" target=\"_blank\"\u003e130 million people every month\u003c/a\u003e, allow users to move instantly from product inspiration to product information.\u003c/p\u003e\n\u003cp\u003eIf you have a Shopify store, you can use the \u003ca href=\"/facebook-instagram\" target=\"_blank\"\u003eFacebook \u0026amp; Instagram app\u003c/a\u003e to sync your inventory and customer data between Shopify and Instagram, managing Instagram orders directly from your Shopify admin.\u003c/p\u003e\n\u003cp\u003eApparel brand \u003ca href=\"https://shopmiracleeye.com/\" rel=\"nofollow\" target=\"_blank\"\u003eMiracle Eye\u003c/a\u003e has a standalone website, but it also uses an \u003ca href=\"https://business.instagram.com/shopping\" rel=\"nofollow\" target=\"_blank\"\u003eInstagram shop\u003c/a\u003e to give fans one-tap access to its collections.\u003c/p\u003e\n\u003cfig\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/instagram-shop-2.png?v=1693587122\" alt=\"Side by side mobile screen shots showing an Instagram shop flow\" loading=\"lazy\"\u003e\u003c/fig\u003e\n\u003cp\u003eYou can customize your shop by creating collections or curating products into themes or gifting occasions. Think: new arrivals, gifts for Mom, holiday decorating, summer fun, etc.\u003c/p\u003e\n\u003cp\u003eYour Instagram shop is a mini version of your online store that includes product images, pricing, and descriptions similar to your website. Here, Instagram users have the option to \u003ca href=\"https://business.instagram.com/shopping/checkout\" rel=\"nofollow\" target=\"_blank\"\u003ebuy directly on the platform\u003c/a\u003e.\u003c/p\u003e\n\u003cfig\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/instargam-shop-1.png?v=1693587158\" alt=\"Side by side mobile screen shots showing an Instagram shop flow\" loading=\"lazy\"\u003e\u003c/fig\u003e\n\u003cp\u003eFollowers can buy your products throughout Instagram, thanks to features like:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShoppable posts and Stories.\u003c/strong\u003e Use \u003ca href=\"/blog/instagram-product-tagging\" target=\"_blank\"\u003eproduct tags\u003c/a\u003e to showcase items from your catalog in videos and images. (You can do this directly from your Shopify Admin.)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAds with Shopping tags.\u003c/strong\u003e Sync your Shopify Admin with the \u003ca href=\"/blog/facebook-ads-manager\" target=\"_blank\"\u003eMeta Ads Manager\u003c/a\u003e to create shoppable posts or boost existing Instagram posts.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eOpen your store on Instagram\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools that help you list, promote, and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.\u003c/p\u003e\n\u003ca href=\"/facebook-instagram?itcat=coreblog\u0026amp;itterm=shopify-facebook-instagram-sales-channel-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eFind out more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"66\"\u003e6. Sell your photos or art online\u003c/h3\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-money-online-photography_dc84680e-e17a-4dc6-b5d6-c21ac360af54.jpg?v=1693587179\" alt=\"Crop of a person's torso. He is holding a digital camera\" loading=\"lazy\"\u003e\u003c/fig\u003e\n\u003cp\u003eWhile video and other features increase in popularity, at its core, Instagram is a photo-sharing app. That makes it a great place for artists and photographers alike to monetize their Instagram account by selling prints and originals.\u003c/p\u003e\n\u003cp\u003eThere are a few ways to do this:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse a photo selling marketplace like \u003ca href=\"https://500px.com/\" rel=\"nofollow\" target=\"_blank\"\u003e500px\u003c/a\u003e and link your pages in your bio.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/how-to-sell-photos-online\" target=\"_blank\"\u003eSell your photos\u003c/a\u003e or \u003ca href=\"/blog/211990409-how-to-sell-art-online\" target=\"_blank\"\u003esell art\u003c/a\u003e as originals or prints through your own online store and link to your Instagram bio.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eSell these items directly on Instagram using Instagram Shopping features.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eLicense your work on stock image sites and drive businesses to your work using Instagram.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eUse a print-on-demand service like \u003ca href=\"https://apps.shopify.com/printful?itcat=blog\u0026amp;itterm=206836041\" target=\"_blank\"\u003ePrintful\u003c/a\u003e and \u003ca href=\"https://apps.shopify.com/teelaunch-1?itcat=blog\u0026amp;itterm=206836041\" target=\"_blank\"\u003eTeelaunch\u003c/a\u003e to print photos or art on items like totes, mugs, and t-shirts. Promote these in your Instagram content.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eArtist \u003ca href=\"https://www.instagram.com/didyouseeadam/?hl=en\" rel=\"nofollow\" target=\"_blank\"\u003eAdam Spychala\u003c/a\u003e uses his Instagram account to push followers to his online store, where he sells prints of his work.\u003c/p\u003e\n\u003cfig\u003e\u003cimg alt=\"Side by side panels of mobile screens showing Instagram content and an art store\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-on-instagram.png?v=1693589360\" loading=\"lazy\"\u003e\u003c/fig\u003e\n\u003ch3 id=\"77\"\u003e7. Earn Live badges from fans\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://creators.instagram.com/earn-money/badges\" rel=\"nofollow\" target=\"_blank\"\u003eInstagram Live badges\u003c/a\u003e are like tips you receive from your fans for creating value and producing the content they love. If you’re familiar with tip-based features on \u003ca href=\"/blog/how-to-make-money-on-twitch\" target=\"_blank\"\u003eTwitch\u003c/a\u003e and \u003ca href=\"/blog/how-to-use-tiktok\" target=\"_blank\"\u003eTikTok\u003c/a\u003e, you’re all set to start making money on Instagram just by being you.\u003c/p\u003e\n\u003cp\u003eDuring a livestream on Instagram, viewers can purchase badges (icons of varying monetary value) that pay the creator directly and unlock features for the viewer. Instagram users can buy badges in increments of 99¢, $1.99, and $4.99 to support a creator’s work.\u003c/p\u003e\n\u003cp\u003eYou can also earn money from Reels via \u003ca href=\"https://help.instagram.com/738469380549477?helpref=faq_content\" rel=\"nofollow\" target=\"_blank\"\u003eInstagram Gifts\u003c/a\u003e. Viewers purchase stars to gift creators, who then receive a monthly payout from Instagram at the rate of 1¢ per star.\u003c/p\u003e\n\u003ch3 id=\"88\"\u003e8. Offer paid subscriptions\u003c/h3\u003e\n\u003cp\u003e“Yes, you can do sponsored posts and you can make money specifically off of a Reel,” says Rachel. “But as a creator or a small business, I recommend thinking of [Instagram] not in terms of whether somebody’s going to buy your product or sponsor you, but in terms of awareness.”\u003c/p\u003e\n\u003cp\u003eOnce your fans are hooked on your content, offer them the chance to engage with exclusive content, just for paying subscribers. Instagram’s own \u003ca href=\"https://creators.instagram.com/earn-money/subscriptions\" rel=\"nofollow\" target=\"_blank\"\u003esubscription program\u003c/a\u003e is open to US creators over the age of 18 who have more than 10,000 subscribers.\u003c/p\u003e\n\u003cp\u003eYou can also use third-party tools like \u003ca href=\"https://www.patreon.com/\" rel=\"nofollow\" target=\"_blank\"\u003ePatreon\u003c/a\u003e to earn money from subscriptions. \u003ca href=\"https://substack.com/\" rel=\"nofollow\" target=\"_blank\"\u003eSubstack\u003c/a\u003e is another subscription option if you want to start a fans-only newsletter to accompany your Instagram page. You can even gate your online store to offer unique content for paid subscribers who sign in. These options offer you the opportunity to \u003ca href=\"/blog/build-email-list\" target=\"_blank\"\u003ebuild your email list\u003c/a\u003e and own your audience outside of the platform.\u003c/p\u003e\n\u003cp\u003eCreator and astrologer \u003ca href=\"https://www.instagram.com/alizakelly\" rel=\"nofollow\" target=\"_blank\"\u003eAliza Kelly\u003c/a\u003e promotes both her Substack subscription, The Practice, and her paid community subscription, The Constellation Club, on her popular Instagram page.\u003c/p\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" alt=\"Instagram profile page and bio showing subscriptions to make money on Instagram\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/instagram-profile-page.png?v=1693589418\" loading=\"lazy\"\u003e\u003c/fig\u003e\n\u003ch3 id=\"99\"\u003e9. Sell used stuff\u003c/h3\u003e\n\u003cp\u003eIf you’re into fashion or home décor, consider using Instagram to sell used goods. Celebrities and micro-influencers alike use the platform to host post-decluttering \u003ca href=\"https://www.architecturaldigest.com/story/celebrity-closet-sale-trend\" rel=\"nofollow\" target=\"_blank\"\u003ecloset sales\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eFollowers who admire your personal style may be excited about your used items, especially if you’ve featured them on your Instagram before. One way to sell on Instagram is to share available items on your \u003ca href=\"/blog/instagram-stories-ideas\" target=\"_blank\"\u003eStories\u003c/a\u003e and ask followers to DM you to claim pieces on a first-come, first-served basis. Announce sales in advance to generate excitement.\u003c/p\u003e\n\u003cp\u003eIf you’re a small business owner, you can use a similar tactic to hold virtual sample sales. Simply share images of imperfect items to your Stories for a limited-time sale.\u003c/p\u003e\n\u003cdiv data-related-article-block=\"true\" classname=\"hidden\"\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eFactors that affect how much money you make on Instagram\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#111\"\u003eFollower count\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#222\"\u003eEngagement rate\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#333\"\u003eAffiliate marketing commission rates\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#444\"\u003eNiche\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#555\"\u003eNumber of income streams\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eSeveral factors determine how much money an \u003ca href=\"/blog/instagram-influencer-marketing\" target=\"_blank\"\u003eInstagram influencer\u003c/a\u003e makes. Some smaller influencers with relatively low numbers can make a good living by targeting a profitable niche, such as financial products. At the other end of the spectrum, celebrity accounts can rake in multimillions for a single post.\u003c/p\u003e\n\u003cp\u003eHere are the most important factors influencing how much money a creator can make on Instagram:\u003c/p\u003e\n\u003ch3 id=\"111\"\u003eFollower count\u003c/h3\u003e\n\u003cp\u003eOne common way to categorize Instagram influencers and their earning potential is to sort them into five tiers based on their follower count. As a general rule of thumb, \u003ca href=\"/blog/influencer-pricing\" target=\"_blank\"\u003einfluencer pricing\u003c/a\u003e tends to correspond with these follower numbers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNano-influencer: 1,000–10,000 followers ($10–$100 per post)\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/micro-influencer\" target=\"_blank\"\u003eMicro-influencer\u003c/a\u003e: 10,000–50,000 followers ($100–$500 per post)\u003c/li\u003e\n\u003cli\u003eMid-tier influencer: 50,000–500,000 followers ($500–$5,000 per post)\u003c/li\u003e\n\u003cli\u003eMacro-influencer: 500,000–1 million followers ($5,000–$10,000 per post)\u003c/li\u003e\n\u003cli\u003eMega-influencer: 1 million+ followers ($10,000–$1 million+ per post)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"222\"\u003eEngagement rate\u003c/h3\u003e\n\u003cp\u003eHow often do your followers interact with your posts? An engaged follower base increases the value of your content by promoting it. They share your posts and spark discussions in comment threads, increasing the likelihood that Instagram’s algorithms will amplify your account.\u003c/p\u003e\n\u003cp\u003eLoyal followers are more likely to follow your \u003ca href=\"/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\" target=\"_blank\"\u003ecalls to action\u003c/a\u003e, such as clicking on a partner affiliate link.\u003c/p\u003e\n\u003ch3 id=\"333\"\u003eAffiliate marketing commission rates\u003c/h3\u003e\n\u003cp\u003eThe percentage commissions you receive when you persuade followers to click on affiliate links—and your overall earnings—will vary considerably, depending on your affiliate partners and the types of products you promote.\u003c/p\u003e\n\u003cp\u003eAs your account grows, you can leverage your larger following to negotiate better rates.\u003c/p\u003e\n\u003ch3 id=\"444\"\u003eNiche\u003c/h3\u003e\n\u003cp\u003eThe niche you target will have a significant impact on the amount of money you can earn per follower. If your audience consists of unique demographics that are sought after by brands or are interested in expensive products, expect to receive better partner offers.\u003c/p\u003e\n\u003ch3 id=\"555\"\u003eNumber of income streams\u003c/h3\u003e\n\u003cp\u003eWhile affiliate marketing and one-off product promotions are the most common ways to monetize your account, the amount of money you make from Instagram also depends on the number of monetization streams you pursue.\u003c/p\u003e\n\u003cp\u003eAlongside these models, consider developing a product line, such as branded \u003ca href=\"/blog/make-sell-merch\" target=\"_blank\"\u003emerchandise\u003c/a\u003e. Ongoing brand deals that cover a program of posts and reels can also attract higher earnings.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"3\"\u003eHow to make money on Instagram FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you get paid on Instagram?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, you can get paid on Instagram. If you’re looking for how to make money on Instagram, there are several ways to do so, including:\u003c/p\u003e\n\u003cp\u003e1. Collaborating with brands on sponsored posts\u003c/p\u003e\n\u003cp\u003e2. Becoming an affiliate marketer\u003c/p\u003e\n\u003cp\u003e3. Driving traffic to your brand’s own site\u003c/p\u003e\n\u003cp\u003e4. Creating an Instagram shop\u003c/p\u003e\n\u003cp\u003e5. Selling your photos or art as prints\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow many Instagram followers do you need to make money?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eCreators with as little as 1,000 engaged followers can start making money by creating sponsored posts on Instagram. Rates are determined by number of followers, engagement, quality of content, name recognition, audience demographic, and skill set.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDoes Instagram pay you for likes?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eNo, Instagram does not pay users for likes. But it does have a limited-time, invitation-only \u003ca href=\"https://creators.instagram.com/earn-money/bonuses\" rel=\"nofollow\" target=\"_blank\"\u003ebonuses\u003c/a\u003e program that allows creators to earn money based on the number of plays and views your content receives. If you haven’t received an invite, don’t worry: There are many alternative (and more lucrative) ways to monetize your Instagram content, from sponsored content to affiliate marketing to subscriptions to selling your own products.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Unlock the potential of your Insta account with these tips on how to make money on Instagram—including inspiring examples from successful creators.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"smartphone with heart shapes bubbles floating around it: how to make money on instagram\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?v=1693586866\"\u003e\u003c/p\u003e\u003cp\u003eUnlock the potential of your Insta account with these tips on how to make money on Instagram—including inspiring examples from successful creators.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Make Money on Instagram: 9 Actionable Ways","description":"Unlock the potential of your Insta account with these tips on how to make money on Instagram—including inspiring examples from successful creators."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/make-money-on-instagram\",\"en-GB\":\"https://www.shopify.com/uk/blog/make-money-on-instagram\",\"en-AU\":\"https://www.shopify.com/au/blog/make-money-on-instagram\",\"en-ID\":\"https://www.shopify.com/id/blog/make-money-on-instagram\",\"en-NZ\":\"https://www.shopify.com/nz/blog/make-money-on-instagram\",\"en-ZA\":\"https://www.shopify.com/za/blog/make-money-on-instagram\",\"en-NG\":\"https://www.shopify.com/ng/blog/make-money-on-instagram\",\"en-PH\":\"https://www.shopify.com/ph/blog/make-money-on-instagram\",\"en-SG\":\"https://www.shopify.com/sg/blog/make-money-on-instagram\",\"en-HK\":\"https://www.shopify.com/hk/blog/make-money-on-instagram\",\"en-IE\":\"https://www.shopify.com/ie/blog/make-money-on-instagram\",\"en-MY\":\"https://www.shopify.com/my/blog/make-money-on-instagram\",\"pt\":\"https://www.shopify.com/br/blog/como-ganhar-dinheiro-no-instagram\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/make-money-on-instagram\",\"ja-JP\":\"https://www.shopify.com/jp/blog/make-money-on-instagram\",\"de\":\"https://www.shopify.com/de/blog/mit-instagram-geld-verdienen\",\"es\":\"https://www.shopify.com/es/blog/como-hacer-dinero-en-instagram\",\"fr\":\"https://www.shopify.com/fr/blog/comment-gagner-argent-sur-instagram-monetisation\",\"it\":\"https://www.shopify.com/it/blog/come-guadagnare-con-instagram\",\"nl\":\"https://www.shopify.com/nl/blog/geld-verdienen-met-instagram\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"How to Use Facebook Ads Manager- A Guide for 2024\",\"url\":\"blog/facebook-ads-manager\"},{\"title\":\"8 Easy Ideas How to Make Money on TikTok\",\"url\":\"blog/make-money-on-tiktok\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-make-money-on-instagram_eee6ae1d-b6d0-4d91-a483-1f113f041b3b.png?v=1730324223","imageAltText":"smartphone with heart shapes bubbles floating around it: how to make money on instagram","modifiedAt":"Sep 17, 2024","modifiedAtRaw":"2024-09-17T22:00:02Z"},{"__typename":"Article","id":"gid://shopify/Article/557424607266","handle":"how-to-use-tiktok","title":"How To Use TikTok: Perfect For Beginners In 2024","publishedAt":"2024-09-15T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20use_20tiktok_f6b6add4-fa32-45a8-8389-8de2c2553052.jpg?v=1729280335","altText":"A mobile phone with a screen featuring a large TikTok logo","width":1848,"height":782},"tags":["Social Media Optimization"],"contentHtml":"\u003cp\u003eTikTok has long been more than another fun \u003ca href=\"/blog/social-media-apps\"\u003esocial media app\u003c/a\u003e for sharing content with friends. Since its launch, the platform has taken hold of popular culture, inspired global trends, and catapulted everyday users into household names. \u003c/p\u003e\n\u003cp\u003eIn March 2024, TikTok was the \u003ca href=\"https://www.statista.com/statistics/1448008/top-downloaded-mobile-apps-worldwide/\"\u003ethird-most-downloaded app\u003c/a\u003e, with 46 million downloads that month. So what’s all the fuss about? TikTok’s short video format and unpolished content make it a favorite among viewers, creators, and brands alike. The unique algorithm allows even small accounts to \u003ca href=\"/blog/how-to-go-viral-on-tiktok\"\u003ego viral on TikTok\u003c/a\u003e. Best of all, it’s easy to get started.\u003c/p\u003e\n\u003cp\u003eIf you’ve downloaded TikTok and don’t know where to begin, you’re in the right place. Ahead, dig into the basics of setting up a TikTok account, learn to create videos with viral potential, engage with the TikTok community, and \u003ca href=\"/blog/how-to-build-a-brand\"\u003ebuild your brand\u003c/a\u003e on the platform. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is TikTok?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to use TikTok in 6 steps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eBest practices for TikTok video creation\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eTips for building a TikTok community\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eHow To Use TikTok FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/RkRyMwwVXfU?si=7rR4x5ZpSTACou5_\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"1\"\u003eWhat is TikTok?\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"/blog/what-is-tiktok\"\u003eTikTok\u003c/a\u003e is a video-based social media platform that allows users to create videos as short as three seconds and as long as 10 minutes. As of \u003ca href=\"https://techcrunch.com/2024/05/16/tiktok-upload-60-minute-videos/\"\u003eMay 2024\u003c/a\u003e, TikTok is testing 60-minute video uploads. TikTok is built around audio clips and music and features an extensive audio library that users can add to and pull from to create content. \u003ca href=\"/blog/how-to-find-trending-sounds-tiktok\"\u003eTrending sounds on TikTok\u003c/a\u003e often dominate popular videos and the For You page, the primary feed where users see new videos.\u003c/p\u003e\n\u003cp\u003eTikTok’s extensive features include filters, livestreams, Stories, tipping, and platform-specific options like Duets and Stitches. TikTok content tends to be less produced and more raw, with users looking for authenticity from both creators and brands. \u003c/p\u003e\n\u003cp\u003eFor businesses and influencers, TikTok offers features to monetize and grow your brand. Open a \u003ca href=\"/blog/tiktok-shopping\"\u003eTikTok Shop\u003c/a\u003e, \u003ca href=\"https://apps.shopify.com/tiktok\"\u003eintegrate TikTok\u003c/a\u003e with your ecommerce store, or join the platform’s Creator Fund to \u003ca href=\"/blog/make-money-on-tiktok\"\u003eearn money\u003c/a\u003e from your content. \u003c/p\u003e\n\u003ch2 id=\"2\"\u003eHow to use TikTok in 6 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#31\"\u003eSet up a TikTok account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#32\"\u003eGet to know TikTok\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eEngage with the TikTok community\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#34\"\u003eCreate TikTok video content\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#35\"\u003eExplore unique tools and features\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#36\"\u003eSell on TikTok\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eUse these six steps as a guide for getting your brand started on TikTok:\u003c/p\u003e\n\u003ch3 id=\"31\"\u003e1. Set up a TikTok account\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eTikTok offers multiple sign-up options, including Facebook, email, phone number, and more.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eTo set up an account, find the TikTok app in either the Apple App Store or on Google Play, depending on your mobile phone. Tap Download to install TikTok on your phone. \u003c/p\u003e\n\u003cp\u003eOnce downloaded, open the app and tap SignUup. You can sign up using a mobile number, an email address, Google, or Apple. The app will ask you for your birthday and your interests (this helps curate your For You page before you actually engage with content). Create a customer username and update your profile with a profile photo, bio, and links to your other social media pages. \u003c/p\u003e\n\u003ch3 id=\"32\"\u003e2. Get to know TikTok\u003c/h3\u003e\n\u003cp\u003eAs soon as you’ve set up an account, the main home screen will show you the For You page. This is the central feed of the platform, which includes a curated mix of videos from users you follow, trending content, promoted videos, \u003ca href=\"/blog/tiktok-ads\"\u003eTikTok ads\u003c/a\u003e, and other content recommended for you based on your behavior on the platform. \u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eFrom graphic design content to home transformations, there’s something for everyone on TikTok.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe more you use the app, the more the algorithm will understand your likes and interests and show you related content. \u003c/p\u003e\n\u003cp\u003eThe Discover page is where you’ll find TikTok trends by category. You can also use the search bar to find trending content. Tap the search icon to explore results by hashtags, videos, users, and sounds. Follow popular users within your industry to get inspired by their content and pick up on trends.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip\u003c/strong\u003e 💡: Some TikTok users will see the Friends tab instead of Discover. This feature isn’t currently available everywhere.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eAccess TikTok on your phone or browse videos from your desktop—the choice is yours.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eFrom fashion to solar lights, TikTok’s vast array of creators offers videos on virtually every topic imaginable.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"33\"\u003e3. Engage with the TikTok community\u003c/h3\u003e\n\u003cp\u003eEngaging with the TikTok community will help grow your account and tailor your For You page to your particular interests. As you scroll, like, comment, share, or watch a video all the way through to let TikTok know you’re interested. Follow a mix of users from your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eAdd friends and follow accounts on TikTok to get their videos in your Following feed.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eConnect TikTok with other apps or allow it to see your contacts and it will recommend friends to follow. You can also follow other brands in your industry to get inspiration or \u003ca href=\"/blog/how-to-network\"\u003ebuild your network\u003c/a\u003e. \u003c/p\u003e\n\u003ch3 id=\"34\"\u003e4. Create TikTok video content \u003c/h3\u003e\n\u003cp\u003eNow that you’ve spent time understanding what content resonates with TikTok audiences, it’s time to learn how to create and post your own videos. Follow these basic steps to record and publish a TikTok video using native features in the app:\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eRecord, edit, and upload videos directly within the TikTok app.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003col\u003e\n\u003cli\u003eOpen TikTok and tap the Create button, represented by a plus (+) symbol in the bottom navigation bar.\u003c/li\u003e\n\u003cli\u003eScroll left to right to choose your video length and tap the large Record button at bottom center. Tap the Record button again to end the video recording. You can also upload photos or videos rather than recording in the app, or use the template option.\u003c/li\u003e\n\u003cli\u003eHit the check mark to navigate to the edit screen and see your video in a loop. You will now be able to add filters, effects, text, captions (good for accessibility), and other features to your video before you publish. \u003c/li\u003e\n\u003cli\u003eTap Next to add more details to your video. This is where you’ll add a caption, relevant hashtags, a video “cover” (a thumbnail to represent it in the timeline), and tags of people or locations in the video. \u003c/li\u003e\n\u003cli\u003eYou will also be able to restrict privacy and publish the video to only you, only friends, or everyone on TikTok. You can also toggle certain features on or off: click More Options to set restrictions for Duets, Stitches, and downloads.\u003c/li\u003e\n\u003cli\u003eYou’re ready to post! You can now either save your TikTok video to drafts to post later or tap Post to make it live. \u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eAs you create content, find a cadence of posting that allows you to publish content consistently. Learn about the \u003ca href=\"/blog/best-time-to-post-on-tikok\"\u003ebest times to post on TikTok\u003c/a\u003e for guidance.\u003c/p\u003e\n\u003ch3 id=\"35\"\u003e5. Explore unique tools and features\u003c/h3\u003e\n\u003cp\u003eTikTok has some of the most robust creation features among social media platforms. TikTok videos can become works of art thanks to plenty of sounds, filters, effects, and other features. Experiment with them to see what resonates with your audience: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDuet.\u003c/strong\u003e With the Duet feature, you record your own content while another video plays in a split screen. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStitch.\u003c/strong\u003e The Stitch feature “stitches” up to five seconds of an existing video with your video response to create new content.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSound library.\u003c/strong\u003e Tap the search icon to access a sound library with \u003ca href=\"/blog/how-to-find-trending-sounds-tiktok\"\u003etrending TikTok sounds\u003c/a\u003e, playlists, and the ability to search for a specific song or audio clip.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilters.\u003c/strong\u003e Similar to these other social media platforms, TikTok’s preset filters enhance your content by adding a specific color, tone, or contrast profile to change the mood or feel of the TikTok video.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffects.\u003c/strong\u003e Similar to the sounds feature, TikTok offers hundreds of Effects that you can use to create or enhance your video content. One example is the “my red flags” trend, based on the effect by the same name. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Screen.\u003c/strong\u003e TikTok’s Green Screen feature is another type of effect that works like green screen technology used in film for CGI effects. This allows you to record a video of yourself talking with another image or video in the background. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eText-to-speech.\u003c/strong\u003e TikTok’s text-to-speech function is a popular option for adding spoken content to your TikTok videos without using your own voice. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eDiscover trending sounds, explore music, and save your favorites on TikTok.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eBrowse through effects to add some pizzazz to your TikTok videos.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eTikTok’s text-to-speech feature turns your written words into spoken narration.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"36\"\u003e6. Sell on TikTok\u003c/h3\u003e\n\u003cp\u003eConsumers increasingly turn to social media channels over Google for product discovery, with TikTok often cited as the best place to stumble upon your new favorite brand or a \u003ca href=\"/blog/trending-products\"\u003etrending product\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eThe platform also has built-in shopping features, allowing brands to sell directly to fans through a shop tab, shoppable video content, and TikTok ads with embedded product links.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eTikTok’s text-to-speech feature turns your written words into spoken narration.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eTo take advantage of \u003ca href=\"/blog/tiktok-ecommerce\"\u003eTikTok for ecommerce\u003c/a\u003e, sign up for a business account. Simply navigate to settings and toggle your personal account to a business account. This is a free service from TikTok that unlocks access to a number of business features like the Ads Manager and advanced analytics. \u003c/p\u003e\n\u003cp\u003eApply for TikTok Shop or integrate your existing Shopify ecommerce store with TikTok using a \u003ca href=\"https://apps.shopify.com/tiktok\"\u003ededicated app\u003c/a\u003e. Use \u003ca href=\"/blog/tiktok-for-business\"\u003eTikTok for business\u003c/a\u003e to help reach your target audience through \u003ca href=\"/blog/tiktok-marketing\"\u003eTikTok marketing\u003c/a\u003e tactics like ads and catchy organic content.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eAccess the TikTok sales channel from your Shopify dashboard to create campaigns and promote products on TikTok.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch2 id=\"3\"\u003eBest practices for TikTok video creation\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eTap into your analytics\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eChoose relevant topics and themes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eOptimize your video length\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eUpgrade the quality of your clips\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eMaximize effects and editing tools\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eAs you become more comfortable with the app and gain insight into what others are creating, work on helping your content stand out in the endless stream of videos:\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e1. Tap into your analytics \u003c/h3\u003e\n\u003cp\u003eAs you learn how to use TikTok effectively to grow your account or meet business goals, you’ll find the \u003ca href=\"/blog/analyzing-shopify-reports\"\u003eanalytics\u003c/a\u003e feature helpful in determining what content works—and what doesn’t. To turn on analytics, tap on the menu in the top right corner (three horizontal lines) and choose Creator Tools. Here you’ll find several tools to help you get the most from your account.\u003c/p\u003e\n\u003cp\u003eTap Analytics and then Turn On. Note that you need to have published at least one TikTok video to access this feature. After you turn on analytics, TikTok will start tracking all of your content and your profile. You will gain access to information about your audience demographics as well as content performance data. \u003c/p\u003e\n\u003cp\u003eHere are a few metrics to monitor:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost views.\u003c/strong\u003e Reveals how many times your video has been watched, pointing to its reach.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfile views.\u003c/strong\u003e Tracks how often users visit your TikTok profile, showing interest in your presence on the platform. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLikes.\u003c/strong\u003e Measures audience appreciation and agreement with your content.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComments.\u003c/strong\u003e Shows direct engagement and which posts spark chatter. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShares.\u003c/strong\u003e Reflects the virality of your content and how compelling viewers find it. This can also point to the utility and helpfulness of your content. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYour top posts.\u003c/strong\u003e Highlights your best-performing content.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTotal viewers.\u003c/strong\u003e Represents your overall audience size across all videos.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew viewers.\u003c/strong\u003e Tracks account growth and your content appeal to first-time viewers. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViewer insights.\u003c/strong\u003e Provides demographic data about your audience, including age, gender, and location.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMost active times.\u003c/strong\u003e Helps optimize your posting schedule for maximum impact and engagement.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e2. Choose relevant topics and themes\u003c/h3\u003e\n\u003cp\u003eTo choose the right topics, analyze your best-performing content across all platforms, conduct keyword research specific to TikTok, and regularly engage with your audience through comments and DMs to understand their interests and pain points.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://fromourplace.com/\"\u003eOur Place\u003c/a\u003e, a cookware brand, has amassed hundreds of thousands of followers with a diverse range of videos, from unboxing new products to recipe tutorials featuring its pans, and sit-downs with its founder and CEO, Shiza Shahid. While they experiment with trending formats and popular sounds, there’s a consistent thread running through all its content: celebrating the joy of coming together to enjoy delicious meals.\u003c/p\u003e\n\u003cp\u003eFor instance, during Black History Month, Our Place collaborated with a cooking content creator to prepare jambalaya, explaining its connection to African American culinary heritage. This TikTok video presented their products while demonstrating cultural awareness and providing educational value, aligning perfectly with their brand ethos.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@ourplace/video/7332541457749904683\" data-video-id=\"7332541457749904683\"\u003e\n\u003csection\u003e\u003ca title=\"@ourplace\" href=\"https://www.tiktok.com/@ourplace?refer=embed\" target=\"_blank\"\u003e@ourplace\u003c/a\u003e if you’re not following @nikki what are you doing⁉️ as we all know, food is so much more than just food—it’s a conduit for connection, and a lens through which we can understand our histories, cultures, and traditions. today, Nikki prepares \u003ca title=\"jambalaya\" href=\"https://www.tiktok.com/tag/jambalaya?refer=embed\" target=\"_blank\"\u003e#jambalaya\u003c/a\u003e and shares how it came to be. \u003ca title=\"foodhistory\" href=\"https://www.tiktok.com/tag/foodhistory?refer=embed\" target=\"_blank\"\u003e#foodhistory\u003c/a\u003e \u003ca title=\"jambalayarecipe\" href=\"https://www.tiktok.com/tag/jambalayarecipe?refer=embed\" target=\"_blank\"\u003e#jambalayarecipe\u003c/a\u003e \u003ca title=\"jambalayatiktok\" href=\"https://www.tiktok.com/tag/jambalayatiktok?refer=embed\" target=\"_blank\"\u003e#jambalayatiktok\u003c/a\u003e \u003ca title=\"foodtiktok\" href=\"https://www.tiktok.com/tag/foodtiktok?refer=embed\" target=\"_blank\"\u003e#foodtiktok\u003c/a\u003e \u003ca title=\"historytiktok\" href=\"https://www.tiktok.com/tag/historytiktok?refer=embed\" target=\"_blank\"\u003e#historytiktok\u003c/a\u003e \u003ca title=\"blackhistorymonth\" href=\"https://www.tiktok.com/tag/blackhistorymonth?refer=embed\" target=\"_blank\"\u003e#blackhistorymonth\u003c/a\u003e \u003ca title=\"♬ original sound - From Our Place\" href=\"https://www.tiktok.com/music/original-sound-7332541700576185134?refer=embed\" target=\"_blank\"\u003e♬ original sound - From Our Place\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"13\"\u003e3. Optimize your video length \u003c/h3\u003e\n\u003cp\u003eWhile a beloved creator sharing a story might engage viewers for five minutes, brands typically have less leeway. Aim to keep your videos short and impactful: at most, you have 60 seconds, but a shorter video is often more effective.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://mejuri.com/\"\u003eMejuri\u003c/a\u003e, a jewelry brand, garnered more than 90,000 likes on a creative video concept that showcased different earring combinations in less than eight seconds.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@mejuri/video/7336579764364299525\" data-video-id=\"7336579764364299525\"\u003e\n\u003csection\u003e\u003ca title=\"@mejuri\" href=\"https://www.tiktok.com/@mejuri?refer=embed\" target=\"_blank\"\u003e@mejuri\u003c/a\u003e\n\u003cp\u003eMe looking all my ear stack options:\u003c/p\u003e\n\u003ca title=\"♬ ex factor - \u0026amp;lt3\" href=\"https://www.tiktok.com/music/ex-factor-7061745462025685807?refer=embed\" target=\"_blank\"\u003e♬ ex factor - \u0026amp;lt3\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eOften, creating concise videos comes down to innovative editing techniques. \u003ca href=\"https://drinkolipop.com/\"\u003eOlipop\u003c/a\u003e, a beverage brand, uses creative cuts to present a cocktail recipe featuring its Strawberry Vanilla drink in less than 18 seconds—despite the actual process taking much longer. The video delivers all the details needed to replicate the recipe while maintaining viewer engagement through its rapid-fire approach.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@drinkolipop/video/7401261403170016543\" data-video-id=\"7401261403170016543\"\u003e\n\u003csection\u003e\u003ca title=\"@drinkolipop\" href=\"https://www.tiktok.com/@drinkolipop?refer=embed\" target=\"_blank\"\u003e@drinkolipop\u003c/a\u003e Mocktail in a can🍓🤌 \u003ca title=\"drinkolipop\" href=\"https://www.tiktok.com/tag/drinkolipop?refer=embed\" target=\"_blank\"\u003e#drinkolipop\u003c/a\u003e \u003ca title=\"olipop\" href=\"https://www.tiktok.com/tag/olipop?refer=embed\" target=\"_blank\"\u003e#olipop\u003c/a\u003e \u003ca title=\"mocktails\" href=\"https://www.tiktok.com/tag/mocktails?refer=embed\" target=\"_blank\"\u003e#mocktails\u003c/a\u003e \u003ca title=\"strawberryvanilla\" href=\"https://www.tiktok.com/tag/strawberryvanilla?refer=embed\" target=\"_blank\"\u003e#strawberryvanilla\u003c/a\u003e \u003ca title=\"♬ it boy - bbno$\" href=\"https://www.tiktok.com/music/it-boy-7364100791302883345?refer=embed\" target=\"_blank\"\u003e♬ it boy - bbno$\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eLook at competitors in your space to gauge typical video lengths that resonate with your shared audience. Dive into your TikTok analytics, paying close attention to watch time and engagement rates across different video durations. Experiment with various lengths—you might be surprised to find it’s your longer videos that perform well. Let the data guide your strategy, adjusting your approach based on what your specific audience responds to best.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e4. Upgrade the quality of your clips\u003c/h3\u003e\n\u003cp\u003eWhile TikTok has a more casual and laid-back vibe than many other social platforms, quality still matters. Posting clips with fuzzy visuals or uploading videos with muffled audio is a surefire way to get people scrolling past your content. Fortunately, even tiny optimizations can elevate your videos, making them more compelling as they pop up in the For You feed. Here are some tips to consider:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShoot in HD.\u003c/strong\u003e Ensure your video is clear and crisp, allowing viewers to fully appreciate the details in your content. The latest iPhone and Android phones have more than enough functionality to achieve this.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse a good mic.\u003c/strong\u003e Invest in a quality microphone or use your phone’s external mic for clearer audio, especially in noisy environments.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccount for lighting.\u003c/strong\u003e Natural light or a simple ring light can dramatically improve the visual quality of your videos.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilize your shots.\u003c/strong\u003e Use a tripod or gimbal to prevent shaky footage and create a more refined look.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrame your shots thoughtfully.\u003c/strong\u003e Pay attention to composition, ensuring the person you’re filming or the product you’re shooting is properly centered.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"15\"\u003e5. Maximize effects and editing tools\u003c/h3\u003e\n\u003cp\u003eTikTok’s arsenal of built-in effects and editing tools can transform a simple clip into a scroll-stopping masterpiece. From green screen wizardry to time-bending transitions, these features aren’t just gimmicks—they’re powerful storytelling devices that can amplify your brand’s message and captivate your audience. Whether you’re showcasing products, sharing behind-the-scenes glimpses, or jumping on the latest trend, using these tools strategically can set your content apart in the fast-moving For You feed.\u003c/p\u003e\n\u003cp\u003eHere are some of examples of brands using TikTok’s most impactful effects and editing tools: \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://ruggable.com\"\u003eRuggable\u003c/a\u003e, a company that sells machine-washable rugs, features a design expert using the green screen effect to showcase different options—swapping out the background to various home interiors as the clip progresses. The video highlights its rugs while offering helpful advice about achieving a modern minimalist look for your home. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://sofaclub.co.uk/\"\u003eSofa Club\u003c/a\u003e, an ecommerce furniture company, used a CapCut template to cheekily transition a video of a gorilla into one of its gray couches from their Clapham range. The video was a hit, garnering more than 774,000K likes and over 8,000 comments, many pointing to the cleverness of the edit.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@sofaclubuk/video/7360704913879452960\" data-video-id=\"7360704913879452960\"\u003e\n\u003csection\u003e\u003ca title=\"@sofaclubuk\" href=\"https://www.tiktok.com/@sofaclubuk?refer=embed\" target=\"_blank\"\u003e@sofaclubuk\u003c/a\u003e Get those cheeks on our new Clapham range📢🦍 \u003ca title=\"capcut\" href=\"https://www.tiktok.com/tag/capcut?refer=embed\" target=\"_blank\"\u003e#CapCut\u003c/a\u003e \u003ca title=\"trending\" href=\"https://www.tiktok.com/tag/trending?refer=embed\" target=\"_blank\"\u003e#trending\u003c/a\u003e \u003ca title=\"newsofa\" href=\"https://www.tiktok.com/tag/newsofa?refer=embed\" target=\"_blank\"\u003e#newsofa\u003c/a\u003e \u003ca title=\"sofa\" href=\"https://www.tiktok.com/tag/sofa?refer=embed\" target=\"_blank\"\u003e#sofa\u003c/a\u003e \u003ca title=\"sofaclub\" href=\"https://www.tiktok.com/tag/sofaclub?refer=embed\" target=\"_blank\"\u003e#sofaclub\u003c/a\u003e \u003ca title=\"transition\" href=\"https://www.tiktok.com/tag/transition?refer=embed\" target=\"_blank\"\u003e#transition\u003c/a\u003e \u003ca title=\"newin\" href=\"https://www.tiktok.com/tag/newin?refer=embed\" target=\"_blank\"\u003e#newin\u003c/a\u003e \u003ca title=\"♬ original sound - kugisak4i\" href=\"https://www.tiktok.com/music/original-sound-7245360937157348122?refer=embed\" target=\"_blank\"\u003e♬ original sound - kugisak4i\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eWhile TikTok’s native editing features are robust, many creators and brands are turning to off-platform tools like \u003ca href=\"https://www.capcut.com/\"\u003eCapCut\u003c/a\u003e to elevate their content. These external editing apps offer advanced capabilities, like multi-layer editing and professional-grade color grading, along with a library of templates, allowing you to create distinctive videos to upload to TikTok.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eTips for building a TikTok community\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eEngage with followers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eCollaborate with other brands\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eParticipate in challenges and trends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003ePartner with influencers\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eOn a platform where authenticity is key, building community will get you further than simply pushing out polished marketing messages. Here are four tips for building your community:\u003c/p\u003e\n\u003ch3 id=\"21\"\u003e1. Engage with followers\u003c/h3\u003e\n\u003cp\u003eTake the time to respond to comments with thoughtful answers to questions and gratitude for their support. Browse through TikTok for \u003ca href=\"/blog/user-generated-content\"\u003euser-generated content\u003c/a\u003e (UGC) that mentions or tags your brand. If you run a coffee company whose beans are featured in a creator’s morning routine, like their video, repost their content, and leave a note of appreciation or a clever remark in the comments.\u003c/p\u003e\n\u003cp\u003eIn the early days of your TikTok presence, these relationship-building interactions should be manageable and not too time-consuming with a small audience. However, as you grow, find ways to scale this engagement. Consider:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePutting aside an hour per day to respond to comments, repost content, and interact under creator videos\u003c/li\u003e\n\u003cli\u003eSetting a budget for messaging creators that have mentioned your products and send them PR packages, no strings attached\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/how-to-go-live-on-tiktok\"\u003eGoing live on TikTok\u003c/a\u003e to interact with many followers at once, answering questions and building community in real time\u003c/li\u003e\n\u003cli\u003eResponding to questions with a dedicated video, giving your followers a tailored and personal response \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"https://www.luxyhair.com/\"\u003eLuxy Hair\u003c/a\u003e, a hair extensions brand, responded to a comment under a video about one of its latest products: “I want to see you place one and cover in real time please.” Its video response does exactly that, featuring a creator applying the Scalp Hair Fill-Ins product to their hair over the length of the video.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@luxyhair/video/7364114004089900293\" data-video-id=\"7364114004089900293\"\u003e\n\u003csection\u003e\u003ca title=\"@luxyhair\" href=\"https://www.tiktok.com/@luxyhair?refer=embed\" target=\"_blank\"\u003e@luxyhair\u003c/a\u003e Replying to @Whitney Wichterman Our NEW Scalp Hair Fill-Ins, tested by @Lindsay Borow ✨ these are perfect for anyone experiencing thinning or sparse hair around your temples, roots or sides of the head. Our mesh wefts were designed to lay flat against your head and mimic hair growth. Shop now through our link in bio ☁️ \u003ca title=\"luxyhair\" href=\"https://www.tiktok.com/tag/luxyhair?refer=embed\" target=\"_blank\"\u003e#LuxyHair\u003c/a\u003e \u003ca title=\"clipinhair\" href=\"https://www.tiktok.com/tag/clipinhair?refer=embed\" target=\"_blank\"\u003e#clipinhair\u003c/a\u003e \u003ca title=\"thinninghair\" href=\"https://www.tiktok.com/tag/thinninghair?refer=embed\" target=\"_blank\"\u003e#thinninghair\u003c/a\u003e \u003ca title=\"thinhairhacks\" href=\"https://www.tiktok.com/tag/thinhairhacks?refer=embed\" target=\"_blank\"\u003e#thinhairhacks\u003c/a\u003e \u003ca title=\"finehair\" href=\"https://www.tiktok.com/tag/finehair?refer=embed\" target=\"_blank\"\u003e#finehair\u003c/a\u003e \u003ca title=\"hairloss\" href=\"https://www.tiktok.com/tag/hairloss?refer=embed\" target=\"_blank\"\u003e#hairloss\u003c/a\u003e \u003ca title=\"hairlossjourney\" href=\"https://www.tiktok.com/tag/hairlossjourney?refer=embed\" target=\"_blank\"\u003e#hairlossjourney\u003c/a\u003e \u003ca title=\"hairtok\" href=\"https://www.tiktok.com/tag/hairtok?refer=embed\" target=\"_blank\"\u003e#hairtok\u003c/a\u003e \u003ca title=\"♬ original sound - Luxy Hair\" href=\"https://www.tiktok.com/music/original-sound-7364114022163450629?refer=embed\" target=\"_blank\"\u003e♬ original sound - Luxy Hair\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eThe \u003ca href=\"/blog/what-is-return-on-investment\"\u003ereturn on investment\u003c/a\u003e (ROI) of these activities can be hard to measure, but the long-term benefits of building a loyal, engaged community often outweigh the short-term pressure on resources.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e2. Collaborate with other brands\u003c/h3\u003e\n\u003cp\u003eConsider collaborating with complementary brands on TikTok to expand your audience and build trust. For example, \u003ca href=\"https://gymshark.com/\"\u003eGymshark\u003c/a\u003e, a fitness apparel company, signed fitness creator \u003ca href=\"https://www.tiktok.com/@whitneyysimmons\"\u003eWhitney Simmons\u003c/a\u003e as a Gymshark athlete after she organically posted content about the brand. Since then, their relationship has expanded from an influencer partnership to a robust \u003ca href=\"/blog/brand-collaborations\"\u003ebrand collaboration\u003c/a\u003e, with Whitney co-creating Gymshark lines and, in August 2024, becoming its latest creative director. This collaboration has fueled mutual growth—Gymshark has become a household name in fitness, while Whitney has amassed more than 2.8 million TikTok followers. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@whitneyysimmons/video/7403143113427979563\" data-video-id=\"7403143113427979563\"\u003e\n\u003csection\u003e\u003ca title=\"@whitneyysimmons\" href=\"https://www.tiktok.com/@whitneyysimmons?refer=embed\" target=\"_blank\"\u003e@whitneyysimmons\u003c/a\u003e My next chapter with Gymshark…. CREATIVE DIRECTOR 🗒️💬📱🫧💭 new adapt safari drops August 15th at 11AM EST ❤️‍🔥 ‘WHITNEY’ at checkout saves you 10% 👀 @Gymshark \u003ca title=\"♬ original sound - Whitney Simmons\" href=\"https://www.tiktok.com/music/original-sound-7403143039079697195?refer=embed\" target=\"_blank\"\u003e♬ original sound - Whitney Simmons\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eStart interacting with complementary brands and see where the platform’s organic connections and opportunities take you.\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e3. Participate in challenges and trends\u003c/h3\u003e\n\u003cp\u003eChallenges and trends are the lifeblood of TikTok, offering creators a chance to flex their creativity within the constraints of a familiar template. As a business, it might be tempting to stick rigidly to your brand guidelines and post the polished content you use on other platforms. However, embracing TikTok’s trends can be the most effective way for people to connect with your brand on a more personal level. \u003c/p\u003e\n\u003cp\u003ePlus, the algorithm tends to favor content that follows these trends, potentially boosting your visibility. By participating in popular challenges, you demonstrate your brand’s ability to stay current and engage with the TikTok community authentically.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://beistravel.com/\"\u003eBÉIS\u003c/a\u003e, a travel accessories brand, leverages the “how many likes” trend to boost engagement, encouraging followers to reach a specific like count for a promised reward. In \u003ca href=\"https://vm.tiktok.com/ZMrtSENEU/\"\u003eone TikTok\u003c/a\u003e, it features its famous founder, Shay Mitchell, asking her how many likes it would take to send the marketing team on a trip. Shay suggests 100,000 likes—the video has since surpassed that goal, amassing more than 215,000 likes.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://rothys.com/\"\u003eRothy’s\u003c/a\u003e, a sustainable footwear brand that creates shoes from recycled materials, embraced the popular “battle” trend on TikTok, cleverly integrating its products. The video features two staffers squaring up for a playful showdown, with their shoes going head-to-head. By using the familiar format and recognizable audio, Rothy’s showcases its trendy brand image and company culture while effortlessly highlighting its product line.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@rothys/video/7351880629908147498\" data-video-id=\"7351880629908147498\"\u003e\n\u003csection\u003e\u003ca title=\"@rothys\" href=\"https://www.tiktok.com/@rothys?refer=embed\" target=\"_blank\"\u003e@rothys\u003c/a\u003e But which one’s besf FR? \u003ca title=\"rothys\" href=\"https://www.tiktok.com/tag/rothys?refer=embed\" target=\"_blank\"\u003e#rothys\u003c/a\u003e \u003ca title=\"rothysclogs\" href=\"https://www.tiktok.com/tag/rothysclogs?refer=embed\" target=\"_blank\"\u003e#rothysclogs\u003c/a\u003e \u003ca title=\"rothysmaryjanes\" href=\"https://www.tiktok.com/tag/rothysmaryjanes?refer=embed\" target=\"_blank\"\u003e#rothysmaryjanes\u003c/a\u003e \u003ca title=\"clogs\" href=\"https://www.tiktok.com/tag/clogs?refer=embed\" target=\"_blank\"\u003e#clogs\u003c/a\u003e \u003ca title=\"maryjanes\" href=\"https://www.tiktok.com/tag/maryjanes?refer=embed\" target=\"_blank\"\u003e#maryjanes\u003c/a\u003e \u003ca title=\"fyp\" href=\"https://www.tiktok.com/tag/fyp?refer=embed\" target=\"_blank\"\u003e#fyp\u003c/a\u003e \u003ca title=\"rothyshoes\" href=\"https://www.tiktok.com/tag/rothyshoes?refer=embed\" target=\"_blank\"\u003e#rothyshoes\u003c/a\u003e \u003ca title=\"bluemonday\" href=\"https://www.tiktok.com/tag/bluemonday?refer=embed\" target=\"_blank\"\u003e#bluemonday\u003c/a\u003e \u003ca title=\"foryou\" href=\"https://www.tiktok.com/tag/foryou?refer=embed\" target=\"_blank\"\u003e#foryou\u003c/a\u003e \u003ca title=\"♬ original sound - Rothy’s\" href=\"https://www.tiktok.com/music/original-sound-7351880719243938603?refer=embed\" target=\"_blank\"\u003e♬ original sound - Rothy’s\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eBeing authentic on TikTok doesn’t mean jumping on every trend or challenge. Instead, it involves finding ways to create and interact through videos that genuinely align with your brand, feel organic, and connect you with your ideal audience.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e4. Partner with influencers\u003c/h3\u003e\n\u003cp\u003eYou can gain video reach by knowing who to partner with to promote your brand. Find TikTok influencers willing to work within your budget and have audiences that resemble your target customer. There are a few ways to engage with influencers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTikTok affiliate marketing.\u003c/strong\u003e Provide creators with unique discount codes or links to track the sales they generate. This allows for performance-based partnerships where creators earn commissions on successful conversions.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInfluencer campaign agreements.\u003c/strong\u003e Arrange short-term collaborations where creators produce content featuring your products or services. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand ambassador programs.\u003c/strong\u003e Establish a formal program where select creators consistently represent your brand over an extended period. This can include exclusive previews, special events, and regular features in your brand’s content.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-term partnerships.\u003c/strong\u003e Develop ongoing relationships with creators, potentially involving them in product development or creating a branded line. This deeper collaboration can lead to more authentic promotion and stronger brand alignment.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf you run a small business with a limited budget, consider working with micro-influencers—those with smaller but highly engaged followings of 1,000 to 10,000 fans. These creators often have more authentic connections with their audience and can offer excellent value for niche markets or local businesses. For instance, a local vegan bakery might partner with a micro-influencer who’s known for their plant-based lifestyle content in the area, reaching a highly targeted audience of potential customers in the process.\u003c/p\u003e\n\u003cp\u003eFind influencers to partner with through networking platforms like \u003ca href=\"https://www.shopify.com/collabs/find-influencers\"\u003eShopify Collabs\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://apps.shopify.com/collabs\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"5\"\u003eHow to use TikTok FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is TikTok and how does it work?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTikTok is a social media app that allows users to create their own short videos and share them publicly with other users. Popular formats like the Duet video feature and hashtag challenges help content spread, inspiring viral trends.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is TikTok mainly used for?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTikTok is mainly used for creating and sharing short videos that often feature music, comedy, lip-syncing, and dancing. Brands can get in on the action by including trending audio clips, pop culture trends, and hashtag challenges.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs TikTok easy to use?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTikTok is easy to use once you learn its features. You can start by posting an original video with no added effects, then work up to using the more advanced options.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow does TikTok work for beginners?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTikTok is easy to set up for beginners. Simply download the app, find topics of interest using the search bar, like and comment on your favorite videos to train the algorithm, and start posting videos of your own.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you use TikTok effectively?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAs with any other social media channel, using TikTok effectively means understanding your audience and the type of content that resonates with them. Focus on authentic content designed for a target audience, pay attention to trends, and use analytics to hone your content.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn how to use TikTok with our beginners guide for 2024. Learn to create, edit, and share engaging videos, explore trends, and grow your audience.","excerptHtml":"\u003cimg alt=\"A mobile phone with a screen featuring a large TikTok logo\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20use_20tiktok.jpg?v=1688499190\"\u003e\n\u003cp\u003e Learn how to use TikTok with our beginners guide for 2024. Learn to create, edit, and share engaging videos, explore trends, and grow your audience.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Use TikTok: Perfect For Beginners In 2024","description":"Learn how to use TikTok with our beginners guide for 2024. Learn to create, edit, and share engaging videos, explore trends, and grow your audience."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/how-to-use-tiktok\",\"en-GB\":\"https://www.shopify.com/uk/blog/how-to-use-tiktok\",\"en-AU\":\"https://www.shopify.com/au/blog/how-to-use-tiktok\",\"en-ID\":\"https://www.shopify.com/id/blog/how-to-use-tiktok\",\"en-NZ\":\"https://www.shopify.com/nz/blog/how-to-use-tiktok\",\"en-ZA\":\"https://www.shopify.com/za/blog/how-to-use-tiktok\",\"en-NG\":\"https://www.shopify.com/ng/blog/how-to-use-tiktok\",\"en-PH\":\"https://www.shopify.com/ph/blog/how-to-use-tiktok\",\"en-SG\":\"https://www.shopify.com/sg/blog/how-to-use-tiktok\",\"en-HK\":\"https://www.shopify.com/hk/blog/how-to-use-tiktok\",\"en-IE\":\"https://www.shopify.com/ie/blog/how-to-use-tiktok\",\"en-MY\":\"https://www.shopify.com/my/blog/how-to-use-tiktok\",\"es\":\"https://www.shopify.com/es/blog/como-funciona-tik-tok\",\"fr\":\"https://www.shopify.com/fr/blog/tiktok\",\"it\":\"https://www.shopify.com/it/blog/tiktok\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How to Get Your Online Store to Rank on Page One (With Checklists)\",\"url\":\"blog/seo-checklist-online-store\"},{\"title\":\"How Much Does the Average Person Spend per Year?\",\"url\":\"blog/how-much-does-the-average-person-spend-per-year\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20use_20tiktok_f6b6add4-fa32-45a8-8389-8de2c2553052.jpg?v=1729280335","imageAltText":"A mobile phone with a screen featuring a large TikTok logo","modifiedAt":"Sep 15, 2024","modifiedAtRaw":"2024-09-15T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/555782111266","handle":"tiktok-for-business","title":"TikTok for Business: Step by Step Guide for 2024","publishedAt":"2024-09-15T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20for_20business_8965f98c-395c-4a5f-a1da-743d8f13474b.jpg?v=1729525509","altText":"A graphic of a mobile phone reflects abstract colors","width":1848,"height":782},"tags":["Social Media Optimization"],"contentHtml":"\u003cp\u003eWhile TikTok has become known for emerging trends, niche communities, and hashtag challenges, it’s also evolved into a powerful tool for businesses. Brands looking to reach new customers are \u003ca href=\"https://www.statista.com/statistics/1312068/use-of-video-social-media-marketers-worldwide-by-platform/\"\u003eincreasingly\u003c/a\u003e turning to TikTok’s unique offerings.\u003c/p\u003e\n\u003cp\u003eDiscover how your brand can use TikTok to build community, drive \u003ca href=\"/blog/brand-awareness\"\u003ebrand awareness\u003c/a\u003e, and meet conversion goals using an organic content strategy and the power of video ads. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhy use TikTok for business?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to use TikTok for business (in 9 steps)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eTikTok ideas to grow your small business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eGet inspired: TikTok success stories\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eGet started with the TikTok sales channel for Shopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eTikTok for business FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/RIy9ZN3B5CA?si=KbToLRMKsrbpCbsZ\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"1\"\u003eWhy use TikTok for business?\u003c/h2\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eWhether you’re selling plants or pottery, TikTok can help your business find an audience.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eTikTok offers plenty of bang for your buck when it comes to reaching its key demographic: \u003ca href=\"/blog/how-to-market-to-gen-z\"\u003eGen Z\u003c/a\u003e consumers. The platform is where this generation is discovering trends, brands, and new products, making it the perfect place to position your business for maximum discoverability.\u003c/p\u003e\n\u003cp\u003eOther benefits of using TikTok for business include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh engagement.\u003c/strong\u003e Users spend an average of \u003ca href=\"https://www.statista.com/statistics/1322876/social-media-apps-time-spent-global/\"\u003e95 minutes\u003c/a\u003e per day on the platform.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViral potential.\u003c/strong\u003e When you engage with trending topics, you have a chance for your brand’s content to \u003ca href=\"/blog/how-to-go-viral-on-tiktok\"\u003ego viral\u003c/a\u003e. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced targeting.\u003c/strong\u003e The \u003ca href=\"/blog/tiktok-algorithm\"\u003eTikTok algorithm\u003c/a\u003e helps connect your content with niche communities and target audiences.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAffordable ad campaign options.\u003c/strong\u003e You can set your budget within the app on \u003ca href=\"/blog/tiktok-ads\"\u003eTikTok ads\u003c/a\u003e. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePartnership opportunities.\u003c/strong\u003e With networking platforms like \u003ca href=\"https://www.shopify.com/collabs/find-influencers\"\u003eShopify Collabs\u003c/a\u003e, you can access \u003ca href=\"/blog/creator-economy\"\u003ecreators\u003c/a\u003e and \u003ca href=\"/blog/influencer-marketing\"\u003einfluencers\u003c/a\u003e for partnerships and sponsored content.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEcommerce integrations.\u003c/strong\u003e Connect directly to your \u003ca href=\"/blog/start-online-store\"\u003eonline store\u003c/a\u003e with \u003ca href=\"/blog/tiktok-shopping\"\u003eTikTok Shop\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eConnect with shoppers on TikTok\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/sell-on-tiktok?itcat=coreblog\u0026amp;itterm=shopify-tiktok-sales-channel-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eStart selling on TikTok\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eHow to use TikTok for business (in 9 steps)\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eCreate a TikTok business account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eGet to know your audience and the TikTok community\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eEstablish your goals\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eCreate a TikTok content strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eCreate engaging branded content\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eConsider Collabs and influencer marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eCheck out TikTok’s ad platform\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eGet started with the TikTok sales channel for Shopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eUnderstand TikTok Analytics\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eBranded TikTok content by \u003ca href=\"https://www.petfinn.com/\"\u003eFinn\u003c/a\u003e and \u003ca href=\"https://wholeyorganics.com/\"\u003eWholey\u003c/a\u003e blends seamlessly with user content in the feed.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf your business is ready to unlock brand engagement with \u003ca href=\"/blog/video-marketing\"\u003evideo marketing\u003c/a\u003e on TikTok, you’re in the right place. Here’s how to extract the most value from TikTok’s features:\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e1. Create a TikTok business account\u003c/h3\u003e\n\u003cp\u003eSign up for TikTok (if you haven’t already) and switch your personal account to a business account.\u003c/p\u003e\n\u003cp\u003eTo convert TikTok accounts, follow the following steps in your browser:\u003c/p\u003e\n\u003cstrong\u003e1. Access the “Business account” tab in your TikTok settings. Toggle the “Business account” button to On.\u003c/strong\u003e\u003cbr\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eNavigate to the “Business account” section in your TikTok settings to start setting up your business profile.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cstrong\u003e2. Choose a category for your business and click the “Become a Business” button.\u003c/strong\u003e\u003cbr\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eExplore the benefits of a TikTok business account, such as accessing marketing tools and exclusive features.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cstrong\u003e3. Start your 30-day business account trial. Alternatively, register your business.\u003c/strong\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eBegin your registered business account trial with TikTok to access exclusive tools and features for your brand.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cstrong\u003e4. If you want to register your business immediately, agree to the Terms of Service and Privacy Policy. Then, click the “Get started” button.\u003c/strong\u003e\u003cbr\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eSubmit documents to verify your business and gain access to additional tools and features on TikTok.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cstrong\u003e5. To proceed with registering your business, enter basic information about your business.\u003c/strong\u003e\u003cbr\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eProvide details like your legal business name, address, and business license ID to complete the registration process.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cstrong\u003e6. Next, either select from public listings or verify your business qualifications to proceed with business registration.\u003c/strong\u003e\u003cbr\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eUpload your business qualifications to verify your business on TikTok.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cstrong\u003e7. Finally, confirm your access to the business with either a voice call or SMS message.\u003c/strong\u003e\u003cbr\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eSelect a method to verify your access to the business, either by voice call or SMS.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eNow you have access to advanced marketing tools, insights into your audience, and exclusive features designed to help your brand thrive and \u003ca href=\"/blog/make-money-on-tiktok\"\u003emake money on TikTok\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. Get to know your audience and the TikTok community\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eThe #booktok community on TikTok is one of many subcultures where engaged audiences can be found.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eUnderstand what TikTok users are looking for by spending some time on the platform. You can find popular \u003ca href=\"/blog/tiktok-trends\"\u003eTikTok trends\u003c/a\u003e on the For You page (FYP) and the Discover page. In addition to overarching trends, find the hashtags and subcultures pertinent to your specific customer profile. \u003c/p\u003e\n\u003cp\u003eIf you \u003ca href=\"/blog/sell-books-online\"\u003erun an online bookstore\u003c/a\u003e and your target audience is book lovers, for example, check out the #booktok subculture. While trends can provide some guidelines to help you create content, make sure to focus on those specific to your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e3. Establish your goals\u003c/h3\u003e\n\u003cp\u003ePosting on TikTok without a plan is like planting seeds randomly in a garden—you might see some growth, but you won’t know what to expect or how to nurture it effectively. Like any \u003ca href=\"/blog/marketing-plan\"\u003emarketing plan\u003c/a\u003e, TikTok is most effective when you \u003ca href=\"/blog/goal-setting\"\u003eset clear goals\u003c/a\u003e and consistently measure your progress against them.\u003c/p\u003e\n\u003cp\u003eTikTok can serve a variety of purposes for your business. Here are a few common objectives and example goals to set:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilding community:\u003c/strong\u003e Increase follower count by 20% in Q3 and maintain an engagement rate of 5% on your posts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEncouraging UGC:\u003c/strong\u003e Receive 50 video submissions using your branded hashtag within the first month of launching a UGC campaign.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDriving product awareness:\u003c/strong\u003e Earn 10,000 views on product videos within their first week of posting.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncreasing online store traffic:\u003c/strong\u003e Generate 400 click-throughs to your website from TikTok links each month.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThese goals will naturally inform the type of content you create. For instance, building a committed community might involve producing behind-the-scenes content that gives your audience a deeper look into your \u003ca href=\"/blog/what-are-business-operations\"\u003ebusiness operations\u003c/a\u003e. On the other hand, if you’re focused on driving traffic to your online store, you might consider partnering with creators for influencer marketing or \u003ca href=\"/blog/tiktok-affiliate-marketing\"\u003eTikTok affiliate marketing\u003c/a\u003e campaigns.\u003c/p\u003e\n\u003cp\u003eRegardless of your specific objectives, reviewing your TikTok goals regularly will help you understand what’s working, what isn’t, and how to refine your strategy for better results.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e4. Create a TikTok content strategy\u003c/h3\u003e\n\u003cp\u003eYour TikTok strategy turns your lofty goals into steady execution. Even though TikTok is a casual platform, you should have a formal game plan. Why? TikTok moves faster than other platforms; your content can become stale quickly, which means you need to post more frequently.\u003c/p\u003e\n\u003cp\u003eWhen developing your TikTok content strategy, make sure to include the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiming and frequency.\u003c/strong\u003e Determine how often you’ll post and identify the \u003ca href=\"/blog/best-time-to-post-on-tikok\"\u003ebest times to post on TikTok\u003c/a\u003e for your audience. This will require some experimentation with and analysis of your engagement metrics.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContent calendar.\u003c/strong\u003e A well-structured \u003ca href=\"/blog/content-calendar\"\u003econtent calendar\u003c/a\u003e keeps your posting consistent and allows you to prepare for important dates. Plan your content in advance, aligning it with product launches, promotions, and seasonal events. For example, if you’re a pet toy store, create specific content for International Dog Day on August 26. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBudget.\u003c/strong\u003e Allocate resources for content creation, paid advertising, and any tools or software you might need (e.g. \u003ca href=\"https://www.capcut.com/\"\u003eCapCut\u003c/a\u003e for video editing). Having a clear budget helps you manage expectations and better plan your TikTok efforts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand guidelines.\u003c/strong\u003e Establish a consistent voice, style, and visual identity for your TikTok presence. A unique hook, familiar face, or signature editing style can help you stand out and stop thumbs from scrolling past your videos in the For You feed.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat.\u003c/strong\u003e Decide on the types of content you’ll create, like product tutorials or behind-the-scenes glimpses. Also consider experimenting with various formats, including \u003ca href=\"/blog/tiktok-stories\"\u003eTikTok Stories\u003c/a\u003e, to keep your content interesting.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer interactions.\u003c/strong\u003e Think through your approach for engaging with your audience, both under your own videos and those that mention your brand. Consider your response style, engagement frequency, and strategies for addressing comments, questions, and mentions.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSyndication and reposting.\u003c/strong\u003e Plan how you’ll share your TikTok content on other platforms and whether you’ll repost user-generated content. For instance, reposting to platforms like \u003ca href=\"/blog/how-to-use-instagram-reels-marketing\"\u003eInstagram Reels\u003c/a\u003e or \u003ca href=\"/blog/youtube-shorts-monetization\"\u003eYouTube Shorts\u003c/a\u003e can help extend the reach of your TikTok efforts. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eExcellent examples of TikTok content created around dates relevant to each brand: dinner party guides brand \u003ca href=\"https://www.hauste.co/\"\u003eHauste\u003c/a\u003e celebrated International Waffle Day, while \u003ca href=\"https://www.yeti.com/\"\u003eYETI\u003c/a\u003e offered ideas for Dad leading up to Father’s Day.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eA strategy isn’t set in stone. It can and should evolve based on what you learn. Leave room for experimentation and be ready to iterate and double down on what works well. For example, if your ASMR packing video performs exceptionally well, consider creating more. \u003c/p\u003e\n\u003ch3 id=\"15\"\u003e5. Create engaging branded content TikTok users want\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eDon’t just sell products. Get creative with content that offers value to get the best audience reach.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe best way to engage users on TikTok is by getting creative with your video content. Branded content in the feed should feel authentic and blend with user content. As Gen Z consumers are looking to make more meaningful connections with brands, including real humans in your content goes a long way to building trust. \u003c/p\u003e\n\u003cp\u003eAppeal to TikTok users by using \u003ca href=\"/blog/how-to-find-trending-sounds-tiktok\"\u003etrending sounds\u003c/a\u003e or jumping on viral challenges that make sense for your brand. Create content that’s funny, topical, and aligned with your audience’s values and interests.\u003c/p\u003e\n\u003cp\u003eOne of the best ways to create engaging content is to get inspired by what other brands on TikTok are doing. Here are a few cool examples from ecommerce brands:\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.lazyoaf.com/\"\u003eLazy Oaf\u003c/a\u003e, a quirky streetwear brand, flaunts its footwear on TikTok using a trending sound from the television show \u003cem\u003eScream Queens.\u003c/em\u003e It’s synchronized its shoe showcase with the audio, creating a trendy video that garnered nearly 20,000 likes and more than 100 comments. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7352106496886394144\" cite=\"https://www.tiktok.com/@lazyoaf/video/7352106496886394144\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@lazyoaf?refer=embed\" title=\"@lazyoaf\" target=\"_blank\"\u003e@lazyoaf\u003c/a\u003e Which pair are you choosing? \u003ca href=\"https://www.tiktok.com/tag/balletsneakers?refer=embed\" title=\"balletsneakers\" target=\"_blank\"\u003e#balletsneakers\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/Scream-Queens-6812376249592269574?refer=embed\" title=\"♬ Scream Queens - mackenzie\" target=\"_blank\"\u003e♬ Scream Queens - mackenzie\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"https://www.tiktok.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e\u003ca href=\"https://rothys.com/\"\u003eRothy’s\u003c/a\u003e, a sustainable footwear brand, uses the “of course” trend on TikTok while featuring behind-the-scenes glimpses of its office across multiple staff members. This approach humanizes the brand while giving users a look into its company culture in an entertaining way.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7333384681561345323\" cite=\"https://www.tiktok.com/@rothys/video/7333384681561345323\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@rothys?refer=embed\" title=\"@rothys\" target=\"_blank\"\u003e@rothys\u003c/a\u003e Just HQ things. 💙 \u003ca href=\"https://www.tiktok.com/tag/rothys?refer=embed\" title=\"rothys\" target=\"_blank\"\u003e#rothys\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/corporatetiktok?refer=embed\" title=\"corporatetiktok\" target=\"_blank\"\u003e#corporatetiktok\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/rothysclogs?refer=embed\" title=\"rothysclogs\" target=\"_blank\"\u003e#rothysclogs\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/rothysmaryjanes?refer=embed\" title=\"rothysmaryjanes\" target=\"_blank\"\u003e#rothysmaryjanes\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/fyp?refer=embed\" title=\"fyp\" target=\"_blank\"\u003e#fyp\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/balletflats?refer=embed\" title=\"balletflats\" target=\"_blank\"\u003e#balletflats\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/balletcore?refer=embed\" title=\"balletcore\" target=\"_blank\"\u003e#balletcore\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/shoetok?refer=embed\" title=\"shoetok\" target=\"_blank\"\u003e#shoetok\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/sustainablefashion?refer=embed\" title=\"sustainablefashion\" target=\"_blank\"\u003e#sustainablefashion\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/officetour?refer=embed\" title=\"officetour\" target=\"_blank\"\u003e#officetour\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/ofcourse?refer=embed\" title=\"ofcourse\" target=\"_blank\"\u003e#ofcourse\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/original-sound-7333384784238086954?refer=embed\" title=\"♬ original sound - Rothy’s\" target=\"_blank\"\u003e♬ original sound - Rothy’s\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"https://www.tiktok.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e\u003ca href=\"https://drinkolipop.com/\"\u003eOlipop\u003c/a\u003e, a prebiotic soda brand, uses its Lemon Lime flavor to create the viral “sleepy girl mocktail” drink. Plus, its in-house TikTok content specialist, Sara Crane, is a familiar and instantly recognizable face on the feed, bringing a consistent and personable touch to their content.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7327088331828022574\" cite=\"https://www.tiktok.com/@drinkolipop/video/7327088331828022574\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@drinkolipop?refer=embed\" title=\"@drinkolipop\" target=\"_blank\"\u003e@drinkolipop\u003c/a\u003e making the viral sleepy girl mocktail 😴🍒🍋🥤for better sleep \u0026amp; a happier gut \u003ca href=\"https://www.tiktok.com/tag/sleepygirlmocktail?refer=embed\" title=\"sleepygirlmocktail\" target=\"_blank\"\u003e#sleepygirlmocktail\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/sleeptips?refer=embed\" title=\"sleeptips\" target=\"_blank\"\u003e#sleeptips\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/olipop?refer=embed\" title=\"olipop\" target=\"_blank\"\u003e#olipop\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/mocktailrecipe?refer=embed\" title=\"mocktailrecipe\" target=\"_blank\"\u003e#mocktailrecipe\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/sleephacks?refer=embed\" title=\"sleephacks\" target=\"_blank\"\u003e#sleephacks\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/drinkolipop?refer=embed\" title=\"drinkolipop\" target=\"_blank\"\u003e#drinkolipop\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/original-sound-7327088446487546667?refer=embed\" title=\"♬ original sound - OLIPOP\" target=\"_blank\"\u003e♬ original sound - OLIPOP\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"https://www.tiktok.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eAll these brands take a different approach, but the common theme is they all blend in and feel natural on the platform. The paradox of successful TikTok marketing lies in creating branded content that feels unbranded, integrating with the user experience that TikTok viewers expect and enjoy. \u003c/p\u003e\n\u003ch3 id=\"16\"\u003e6. Consider Collabs and influencer marketing\u003c/h3\u003e\n\u003cp\u003eCreators on TikTok are looking for brands to partner with—you just need to find the right fit. A successful partnership with a TikTok creator is one that benefits both your business and the influencer. Through networking platforms like \u003ca href=\"https://www.shopify.com/collabs/find-influencers\"\u003eShopify Collabs\u003c/a\u003e, find a TikTok creator who resembles your ideal customer and offers sponsored content within your budget. You can also partner with compatible brands to cross-promote an event or promotion, thereby gaining access to a new audience.\u003c/p\u003e\n\u003cp\u003eFor instance, \u003ca href=\"https://www.luxyhair.com/\"\u003eLuxy Hair\u003c/a\u003e, a hair extensions brand, teamed up with \u003ca href=\"https://www.tiktok.com/@alixearle?lang=en\"\u003eAlix Earle\u003c/a\u003e, one of TikTok’s most popular creators, for a “get ready with me” video. In this collaboration, Alix installs hair extensions and chats about the product. The video was posted on her feed, taking advantage of her millions of followers, and was then repurposed on Luxy Hair’s own feed, maximizing its reach.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7212636077943803142\" cite=\"https://www.tiktok.com/@luxyhair/video/7212636077943803142\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@luxyhair?refer=embed\" title=\"@luxyhair\" target=\"_blank\"\u003e@luxyhair\u003c/a\u003e The \"It Girl\" way of getting ready 😏 Get ready with THE It Girl, @alix earle ✨ Alix wears our 16\" Seamless Beige Blonde Balayage Clip-Ins and uses our viral Out Of Office Tote Bag 💫 shop her Luxy Go-To's through the link in our bio \u003ca href=\"https://www.tiktok.com/tag/alixearle?refer=embed\" title=\"alixearle\" target=\"_blank\"\u003e#alixearle\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/luxyhair?refer=embed\" title=\"luxyhair\" target=\"_blank\"\u003e#luxyhair\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/clipinextensions?refer=embed\" title=\"clipinextensions\" target=\"_blank\"\u003e#clipinextensions\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/hairtransformation?refer=embed\" title=\"hairtransformation\" target=\"_blank\"\u003e#hairtransformation\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/grwm?refer=embed\" title=\"grwm\" target=\"_blank\"\u003e#grwm\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/original-sound-7212636113319856902?refer=embed\" title=\"♬ original sound - Luxy Hair\" target=\"_blank\"\u003e♬ original sound - Luxy Hair\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eYou might not have the budget to hire the biggest creators on the platform. That’s okay. Fortunately, nano influencers (those with smaller, highly engaged followings) can be just as effective at driving clicks and conversions for your business. They often provide more authentic connections with their audience and better targeting for niche products.\u003c/p\u003e\n\u003ch3 id=\"17\"\u003e7. Check out TikTok’s ad platform\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eIn-feed TikTok advertising, like this example from Magic Spoon, resembles organic content but with an added “Sponsored” tag and call-to-action button.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eVideo ads are exploding, with 91% of business owners \u003ca href=\"https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2023.pdf\"\u003ereporting\u003c/a\u003e using this ad format for their brands. While you can still gain traction on TikTok with organic content, you can maximize your reach by running a targeted ad campaign. Optimize for what matters to you with \u003ca href=\"/blog/tiktok-ads\"\u003eTikTok ads\u003c/a\u003e by setting audience demographics and campaign goals.\u003c/p\u003e\n\u003ch3 id=\"18\"\u003e8. Get started with the TikTok sales channel for Shopify\u003c/h3\u003e\n\u003cp\u003eConnecting your TikTok account to a sales channel is the best way to minimize friction and convert TikTok users into customers. With the \u003ca href=\"https://www.shopify.com/sell-on-tiktok\"\u003eTikTok and Shopify integration\u003c/a\u003e, you can sell directly on TikTok and sync inventory, customer, and sales data with Shopify. Manage all your sales across the internet in one place—the Shopify admin. \u003ca href=\"/blog/tiktok-shopping\"\u003eTikTok Shopping\u003c/a\u003e features allow you to create shoppable content, enabling viewers to browse and purchase products without leaving the app.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e9. Understand TikTok Analytics\u003c/h3\u003e\n\u003cp\u003eTikTok provides analytics tools to help your business measure and optimize performance on the platform. These insights can help you refine your video content strategy and move closer to your broader marketing goals—whether that’s followers or financial return. To access TikTok Analytics, go to the Settings → Creator tools → Analytics section in the mobile app. \u003c/p\u003e\n\u003ch3\u003eKey performance indicators (KPIs) to track\u003c/h3\u003e\n\u003cp\u003eTikTok’s analytics dashboard provides an overview of your account’s performance, along with detailed metrics for your content and audience. Here are the areas to focus on:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost views.\u003c/strong\u003e This metric shows how many times your videos have been viewed, helping you gauge overall reach.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfile views.\u003c/strong\u003e Track how often users visit your profile, indicating interest in your brand beyond individual videos.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLikes.\u003c/strong\u003e The number of likes your content receives reflects audience engagement and the appeal of your content.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComments.\u003c/strong\u003e Comment count indicates how well your content sparks conversation and audience interaction.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShares.\u003c/strong\u003e Shares demonstrate how shareable your content is, expanding your reach to new audiences.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTraffic sources.\u003c/strong\u003e Understand where your viewers are coming from to optimize your cross-platform strategy.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSearch queries.\u003c/strong\u003e Discover what terms users are searching to find your content to inform your content and hashtag strategy. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou can dive even deeper to see information about your videos in the Content tab. These metrics help you understand which content resonates most with your audience:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eYour top posts.\u003c/strong\u003e Identify your most successful content to replicate winning formulas.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMost views.\u003c/strong\u003e Understand which content types are driving the most eyeballs to your account.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMost new viewers.\u003c/strong\u003e Determine what content is bringing fresh audiences to your profile.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMost likes.\u003c/strong\u003e Analyze which videos resonate most strongly with your audience.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew followers.\u003c/strong\u003e See the content on your account driving users to follow your account. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eAnalyzing audience demographics\u003c/h3\u003e\n\u003cp\u003eUnderstanding your audience is invaluable for creating targeted content and refining your posting schedule. TikTok provides detailed viewer and follower insights, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTotal viewers/followers.\u003c/strong\u003e Track your overall follower growth to measure your account’s popularity.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet new viewers/ followers.\u003c/strong\u003e Monitor how many new followers you’re gaining (or losing) over time.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender distribution.\u003c/strong\u003e Understand the gender makeup of your audience.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAge ranges.\u003c/strong\u003e Know which age groups your content appeals to.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocations\u003c/strong\u003e. Identify where your viewers and followers are geographically located.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMost active times for your audience.\u003c/strong\u003e Discover when your audience is most likely to engage.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreators your viewers also watched.\u003c/strong\u003e Identify potential collaborators (or competitors) based on shared audience interests.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePosts your viewers also viewed.\u003c/strong\u003e Gain insights into your audience’s broader interests on TikTok. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBy regularly reviewing these metrics, you can gain a deeper understanding of your TikTok performance, identify areas for improvement, and make data-driven decisions to improve your TikTok marketing strategy.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eTikTok ideas to grow your small business\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eUse behind-the-scenes content\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eHighlight your products’ benefits\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eUse TikTok to launch new products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003ePut your spin on popular trends\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eHere are a few \u003ca href=\"/blog/tiktok-video-ideas\"\u003eTikTok video ideas\u003c/a\u003e from \u003ca href=\"https://www.tiktok.com/@erinndubs?lang=en\"\u003eErin Dubs\u003c/a\u003e, founder of activewear brand \u003ca href=\"https://azurfit.com/\"\u003eAzur Fit\u003c/a\u003e and the creator behind the company’s popular TikTok account:\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eErin Dubs, founder, Azur Fit\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"21\"\u003eUse behind-the-scenes content\u003c/h3\u003e\n\u003cp\u003eShowing the inner workings of your business is one of the most popular types of branded video on TikTok. “People want to see proof of what you’re doing, whether you’re shipping out your very first order or you’re talking about your sales on a launch day,” says Erin.\u003cbr\u003e\u003cbr\u003eThis type of content idea satisfies customer curiosity, humanizes your brand, and can even highlight the popularity of your products. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7221987243890806062\" cite=\"https://www.tiktok.com/@shopbando/video/7221987243890806062\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@shopbando?refer=embed\" title=\"@shopbando\" target=\"_blank\"\u003e@shopbando\u003c/a\u003e Spend a day with Tam our Director of Merchandising 💚 Searching for amazing products to bring to you! ✨🛍🛒 \u003ca href=\"https://www.tiktok.com/tag/spendadaywithme?refer=embed\" title=\"spendadaywithme\" target=\"_blank\"\u003e#spendadaywithme\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/vlog?refer=embed\" title=\"vlog\" target=\"_blank\"\u003e#vlog\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/merchandising?refer=embed\" title=\"merchandising\" target=\"_blank\"\u003e#merchandising\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/bando?refer=embed\" title=\"bando\" target=\"_blank\"\u003e#bando\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/shopbando?refer=embed\" title=\"shopbando\" target=\"_blank\"\u003e#shopbando\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/losangeles?refer=embed\" title=\"losangeles\" target=\"_blank\"\u003e#losangeles\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/la?refer=embed\" title=\"la\" target=\"_blank\"\u003e#la\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/buyer?refer=embed\" title=\"buyer\" target=\"_blank\"\u003e#buyer\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/merch?refer=embed\" title=\"merch\" target=\"_blank\"\u003e#merch\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/apparel?refer=embed\" title=\"apparel\" target=\"_blank\"\u003e#apparel\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/skincare?refer=embed\" title=\"skincare\" target=\"_blank\"\u003e#skincare\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/cosmetics?refer=embed\" title=\"cosmetics\" target=\"_blank\"\u003e#cosmetics\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/accessories?refer=embed\" title=\"accessories\" target=\"_blank\"\u003e#accessories\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/jewelry?refer=embed\" title=\"jewelry\" target=\"_blank\"\u003e#jewelry\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/shoes?refer=embed\" title=\"shoes\" target=\"_blank\"\u003e#shoes\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/Fashionable-lofi-truck-loop-6817543917949421569?refer=embed\" title=\"♬ Fashionable lofi truck loop - Koko ni studio\" target=\"_blank\"\u003e♬ Fashionable lofi truck loop - Koko ni studio\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"https://www.tiktok.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eIn this example, lifestyle brand \u003ca href=\"https://ban.do/\"\u003eBan.do\u003c/a\u003e takes its audience on a behind-the-scenes journey through a day in the life of its merchandising director.\u003c/p\u003e\n\u003cp\u003eThe “pack an order with me” trend is a popular content type on TikTok and another way to draw your audience behind the scenes with you as you pack up a customer order. Here’s a take by the acrylic nail brand \u003ca href=\"https://krylx.com/\"\u003eKRYLX\u003c/a\u003e. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7167420088113433899\" cite=\"https://www.tiktok.com/@krylx/video/7167420088113433899\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@krylx?refer=embed\" title=\"@krylx\" target=\"_blank\"\u003e@krylx\u003c/a\u003e pack an order with me 💝 well us! 🇮🇪📦 international edition \u003ca href=\"https://www.tiktok.com/tag/krylx?refer=embed\" title=\"krylx\" target=\"_blank\"\u003e#krylx\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/nails?refer=embed\" title=\"nails\" target=\"_blank\"\u003e#nails\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/acrylicnails?refer=embed\" title=\"acrylicnails\" target=\"_blank\"\u003e#acrylicnails\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/bts?refer=embed\" title=\"bts\" target=\"_blank\"\u003e#bts\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/nailsupply?refer=embed\" title=\"nailsupply\" target=\"_blank\"\u003e#nailsupply\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/packingorders?refer=embed\" title=\"packingorders\" target=\"_blank\"\u003e#packingorders\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/packanorderwithme?refer=embed\" title=\"packanorderwithme\" target=\"_blank\"\u003e#packanorderwithme\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/smallbusiness?refer=embed\" title=\"smallbusiness\" target=\"_blank\"\u003e#smallbusiness\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/Blue-Blood-6778968637492430849?refer=embed\" title=\"♬ Blue Blood - Heinz Kiessling\" target=\"_blank\"\u003e♬ Blue Blood - Heinz Kiessling\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"https://www.tiktok.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"22\"\u003eHighlight your products’ benefits\u003c/h3\u003e\n\u003cp\u003eErin uses this idea by having employees, models, or partner creators wear the brand’s clothing. This often involves moving in the clothing, using transitions, styling tips, or showing off a specific feature of the garments.\u003c/p\u003e\n\u003cp\u003eThis content by Girlfriend Collective shows a model being active in the brand’s athletic wear while demonstrating a unique feature of the product: pockets.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7240488538679151914\" cite=\"https://www.tiktok.com/@girlfriend/video/7240488538679151914\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@girlfriend?refer=embed\" title=\"@girlfriend\" target=\"_blank\"\u003e@girlfriend\u003c/a\u003e Breakfast of champions 🏆 \u003ca href=\"https://www.tiktok.com/tag/girlfriendcollective?refer=embed\" title=\"girlfriendcollective\" target=\"_blank\"\u003e#girlfriendcollective\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/snackbreak?refer=embed\" title=\"snackbreak\" target=\"_blank\"\u003e#snackbreak\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/activewearfinds?refer=embed\" title=\"activewearfinds\" target=\"_blank\"\u003e#activewearfinds\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/OUT-NOW-Enzo-Smooth-Operator-7229797537868450587?refer=embed\" title=\"♬ OUT NOW Enzo Smooth Operator - Enzo is Burning\" target=\"_blank\"\u003e♬ OUT NOW Enzo Smooth Operator - Enzo is Burning\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"https://www.tiktok.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"23\"\u003eUse TikTok to launch new products\u003c/h3\u003e\n\u003cp\u003eCreate hype around the launch of a product both before and during the launch. Teasing new products builds excitement and creates reasons for users to follow and come back to your content for updates. \u003c/p\u003e\n\u003cp\u003eErin uses her popular personal brand account to promote the brand’s products and launches. In this example, she’s modeling pieces from Azur’s new Comfort Zone collection to demonstrate the different sizes. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7307300025833409798\" cite=\"https://www.tiktok.com/@erinndubs/video/7307300025833409798\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@erinndubs?refer=embed\" title=\"@erinndubs\" target=\"_blank\"\u003e@erinndubs\u003c/a\u003e Couldn’t fit in the XS sweatpants 😂. Let me know if you guys have sizing questions! \u003ca href=\"https://www.tiktok.com/tag/clothingbrand?refer=embed\" title=\"clothingbrand\" target=\"_blank\"\u003e#clothingbrand\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/smallbusiness?refer=embed\" title=\"smallbusiness\" target=\"_blank\"\u003e#smallbusiness\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/activewearbrand?refer=embed\" title=\"activewearbrand\" target=\"_blank\"\u003e#activewearbrand\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/original-sound-7307300071786842885?refer=embed\" title=\"♬ original sound - Erin Dubs | Azur Fit\" target=\"_blank\"\u003e♬ original sound - Erin Dubs | Azur Fit\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"https://www.tiktok.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"24\"\u003ePut your spin on popular trends\u003c/h3\u003e\n\u003cp\u003eTikTok is never short on trending sounds, stickers, memes, or challenges.\u003cbr\u003e\u003cbr\u003e“If I’m gonna have some downtime on my own, I’ll just scroll TikTok for an hour,” Erin says. “I’ll just listen to the sounds and think, How can I apply this to my office? How can we put together a skit or apply it to something funny that happened the other day, even if it’s not necessarily business-related?”\u003c/p\u003e\n\u003cp\u003eWhen the \u003ca href=\"https://www.creativebloq.com/news/wes-anderson-tiktok\"\u003eWes Anderson trend\u003c/a\u003e emerged in the spring of 2023, some brands jumped on the concept to produce their own takes. The Musee D’Orsay in Paris found a perfect fit for its brand, showcasing the museum’s ornate interiors through the lens of the director’s style.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7229748950717287706\" cite=\"https://www.tiktok.com/@museeorsay/video/7229748950717287706\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@museeorsay?refer=embed\" title=\"@museeorsay\" target=\"_blank\"\u003e@museeorsay\u003c/a\u003e Musée d’Orsay but \u003ca href=\"https://www.tiktok.com/tag/wesanderson?refer=embed\" title=\"wesanderson\" target=\"_blank\"\u003e#wesanderson\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/accidentallywesanderson?refer=embed\" title=\"accidentallywesanderson\" target=\"_blank\"\u003e#accidentallywesanderson\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/wesandersontrend?refer=embed\" title=\"wesandersontrend\" target=\"_blank\"\u003e#wesandersontrend\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/original-sound-7225377695738219306?refer=embed\" title=\"♬ original sound - Jeremy Cascamisi\" target=\"_blank\"\u003e♬ original sound - Jeremy Cascamisi\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"https://www.tiktok.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch2 id=\"4\"\u003eGet inspired: TikTok success stories\u003c/h2\u003e\n\u003cp\u003eMany brands have successfully used the platform for business to launch products, find audiences, and \u003ca href=\"/blog/how-to-go-viral-on-tiktok\"\u003ego viral on TikTok\u003c/a\u003e. Below, three founders share their winning strategies for growing on TikTok:\u003c/p\u003e\n\u003ch3\u003eSana and Will Saleh, Lala Hijabs\u003c/h3\u003e\n\u003cp\u003eSana and Will Saleh started \u003ca href=\"https://lalahijabs.com/\"\u003eLala Hijabs\u003c/a\u003e after losing their jobs during the COVID-19 pandemic. The couple designed tie-dyed hijabs “just for fun,” sharing their creations with TikTok users.\u003cbr\u003e\u003cbr\u003e“When people began asking where we got [the hijabs] from, we decided to hype up the business before we even began forming it—and people loved it and anticipated the huge launch,” says Sana.\u003c/p\u003e\n\u003cp\u003eAfter one of the couple’s videos went viral, the account gained more than 50,000 followers. This was the push they needed to officially launch Lala Hijabs—and use TikTok as their main marketing channel. The family-owned business posts behind-the-scenes content, hijab tutorials, and product launches. It’s an approach that’s proving effective, as 60% of the brand’s sales are attributed to the platform. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7222001627652181253\" cite=\"https://www.tiktok.com/@lalahijabs/video/7222001627652181253\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@lalahijabs?refer=embed\" title=\"@lalahijabs\" target=\"_blank\"\u003e@lalahijabs\u003c/a\u003e Come and meet us at our pop up shop in Holt Renfrew in Mississauga! \u003ca href=\"https://www.tiktok.com/tag/hijab?refer=embed\" title=\"hijab\" target=\"_blank\"\u003e#hijab\u003c/a\u003e\u003ca href=\"https://www.tiktok.com/tag/mississauga?refer=embed\" title=\"mississauga\" target=\"_blank\"\u003e#mississauga\u003c/a\u003e\u003ca href=\"https://www.tiktok.com/tag/toronto?refer=embed\" title=\"toronto\" target=\"_blank\"\u003e#toronto\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/original-sound-7222001623376317189?refer=embed\" title=\"♬ original sound - Lala Hijabs\" target=\"_blank\"\u003e♬ original sound - Lala Hijabs\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"https://www.tiktok.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3\u003eChioma Ngwudo, CeeCee’s Closet NYC\u003c/h3\u003e\n\u003cp\u003eChioma Ngwudo is on a mission to inspire and celebrate Black women and African culture through her brand, \u003ca href=\"https://www.ceeceesclosetnyc.com/\"\u003eCeeCee’s Closet NYC\u003c/a\u003e. Together with her sister and creative director, Uchenna, Chioma partners with artisan creators in Nigeria to produce everything from head wraps to body care products.\u003c/p\u003e\n\u003cp\u003eChioma uses her TikTok account to educate her audience on products not widely available in the United States, including skin care products created specifically for Black skin. The brand’s approach to customer education has helped its account grow to over 260,000 engaged followers.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7224599856038595886\" cite=\"https://www.tiktok.com/@ceeceesclosetnyc/video/7224599856038595886\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@ceeceesclosetnyc?refer=embed\" title=\"@ceeceesclosetnyc\" target=\"_blank\"\u003e@ceeceesclosetnyc\u003c/a\u003e Replying to @batman_oracle \u003ca href=\"https://www.tiktok.com/tag/greenscreenvideo?refer=embed\" title=\"greenscreenvideo\" target=\"_blank\"\u003e#greenscreenvideo\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/greenscreen?refer=embed\" title=\"greenscreen\" target=\"_blank\"\u003e#greenscreen\u003c/a\u003e exfoliating regularlt can do wonders for your skin 🥰 \u003ca href=\"https://www.tiktok.com/tag/africanexfoliatingnet?refer=embed\" title=\"africanexfoliatingnet\" target=\"_blank\"\u003e#africanexfoliatingnet\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/dryskinremedies?refer=embed\" title=\"dryskinremedies\" target=\"_blank\"\u003e#dryskinremedies\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/dryskinhacks?refer=embed\" title=\"dryskinhacks\" target=\"_blank\"\u003e#dryskinhacks\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/dryskin?refer=embed\" title=\"dryskin\" target=\"_blank\"\u003e#dryskin\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/dryskintips?refer=embed\" title=\"dryskintips\" target=\"_blank\"\u003e#dryskintips\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/clearskin?refer=embed\" title=\"clearskin\" target=\"_blank\"\u003e#clearskin\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/dryskin101?refer=embed\" title=\"dryskin101\" target=\"_blank\"\u003e#dryskin101\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/clearskinroutine?refer=embed\" title=\"clearskinroutine\" target=\"_blank\"\u003e#clearskinroutine\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/original-sound-7224599892713311022?refer=embed\" title=\"♬ original sound - Cee Cee's Closet NYC LLC\" target=\"_blank\"\u003e♬ original sound - Cee Cee's Closet NYC LLC\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"https://www.tiktok.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3\u003eJamal Hejazi, Candy Funhouse\u003c/h3\u003e\n\u003cp\u003eJamal Hejazi took his brick-and-mortar candy store online in December 2020. \u003ca href=\"https://candyfunhouse.ca/\"\u003eCandy Funhouse\u003c/a\u003e used TikTok to reach a global audience. One of the brand’s first viral videos used the “pack an order with me” trend and resulted in 30,000 new followers. \u003c/p\u003e\n\u003cp\u003eThe key to the brand’s growth on the platform, however, has been a focus on community. “We participate in active \u003ca href=\"/blog/social-listening\"\u003esocial listening\u003c/a\u003e from our audience and create content that we, as candy lovers, would enjoy watching ourselves,” says Jamal.\u003cbr\u003e\u003cbr\u003eThe brand’s three-million-strong following sticks around for the engaging content that feels authentic and not salesy. “TikTok is a great platform for building a brand if you can capture the spirit of TikTok and steer away from the traditional forms of advertisement,” Jamal says.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7235279575050128646\" cite=\"https://www.tiktok.com/@candyfunhouse/video/7235279575050128646\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@candyfunhouse?refer=embed\" title=\"@candyfunhouse\" target=\"_blank\"\u003e@candyfunhouse\u003c/a\u003e Replying to @Kenzy Sherif Ahmed The 🌺👙🦩Pink Platter🦩👙🌺 \u003ca href=\"https://www.tiktok.com/tag/asmr?refer=embed\" title=\"asmr\" target=\"_blank\"\u003e#asmr\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/pink?refer=embed\" title=\"pink\" target=\"_blank\"\u003e#pink\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/platter?refer=embed\" title=\"platter\" target=\"_blank\"\u003e#platter\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/candy?refer=embed\" title=\"candy\" target=\"_blank\"\u003e#candy\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/candytok?refer=embed\" title=\"candytok\" target=\"_blank\"\u003e#candytok\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/satisfying?refer=embed\" title=\"satisfying\" target=\"_blank\"\u003e#satisfying\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/frooties?refer=embed\" title=\"frooties\" target=\"_blank\"\u003e#frooties\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/cowtales?refer=embed\" title=\"cowtales\" target=\"_blank\"\u003e#cowtales\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/fizz?refer=embed\" title=\"fizz\" target=\"_blank\"\u003e#fizz\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/bottles?refer=embed\" title=\"bottles\" target=\"_blank\"\u003e#bottles\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/gum?refer=embed\" title=\"gum\" target=\"_blank\"\u003e#gum\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/original-sound-7235279571267635973?refer=embed\" title=\"♬ original sound - candyfunhouse\" target=\"_blank\"\u003e♬ original sound - candyfunhouse\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"https://www.tiktok.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch2 id=\"5\"\u003eGet started with the TikTok sales channel for Shopify\u003c/h2\u003e\n\u003cp\u003eReady to take your Shopify store to the next level with TikTok? Install the \u003ca href=\"https://www.shopify.com/sell-on-tiktok\"\u003eTikTok sales channel for Shopify\u003c/a\u003e and unlock a world of social commerce possibilities. With the integration, you can manage your TikTok shop, sync \u003ca href=\"/blog/tiktok-products\"\u003eTikTok products\u003c/a\u003e, and handle orders all from your familiar Shopify admin interface. Connect with millions of potential customers, feature your products in engaging video content, and turn viral moments into sales opportunities.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eTikTok for business FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan TikTok be used for business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, you can use TikTok for business. Simply log in to your personal account, go to your settings, and toggle your account from personal to business.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs TikTok for business free?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, a TikTok business account is free to create. Note, however, that some features like the TikTok ads manager do have costs associated with running ads.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs TikTok good for business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDepending on your business, TikTok can be a worthwhile platform to invest in as part of your overall marketing strategy. Creating TikTok videos and staying engaged on the platform can be time-consuming, but the results can pay off for businesses that find the right content and audience mix.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I set up a TikTok account for my business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere are a few quick steps to getting started on TikTok for business:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eCreate a personal profile and switch your account to a business account.\u003c/li\u003e\n\u003cli\u003eEstablish a goal for your TikTok efforts such as building brand awareness or boosting sales.\u003c/li\u003e\n\u003cli\u003eCreate videos and promote your content using ads and popular hashtags.\u003c/li\u003e\n\u003cli\u003eAnalyze your results using TikTok’s built-in analytics tools.\u003c/li\u003e\n\u003cli\u003eConnect your account to your Shopify store to streamline selling on TikTok.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the disadvantages of using TikTok for business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTikTok’s fast-paced nature can make it difficult to maintain consistent engagement, and its younger user base may not align with all brand demographics. Creating compelling video content regularly also requires time and creative resources, which can be demanding for smaller businesses with minimal marketing headcount.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Discover the potential of TikTok for your business with our in-depth guide. Explore effective strategies for engagement and brand awareness on TikTok.","excerptHtml":"\u003cimg alt=\"A graphic of a mobile phone reflects abstract colors\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tiktok_20for_20business.jpg?v=1686932756\"\u003e\n\u003cp\u003eDiscover the potential of TikTok for your business with our in-depth guide. Explore effective strategies for engagement and brand awareness on TikTok.\u003c/p\u003e","seo":{"__typename":"SEO","title":"TikTok for Business: Step by Step Guide for 2024","description":"Discover the potential of TikTok for your business with our in-depth guide. Explore effective strategies for engagement and brand awareness on TikTok."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/tiktok-for-business\",\"en-GB\":\"https://www.shopify.com/uk/blog/tiktok-for-business\",\"en-AU\":\"https://www.shopify.com/au/blog/tiktok-for-business\",\"en-ID\":\"https://www.shopify.com/id/blog/tiktok-for-business\",\"en-NZ\":\"https://www.shopify.com/nz/blog/tiktok-for-business\",\"en-ZA\":\"https://www.shopify.com/za/blog/tiktok-for-business\",\"en-NG\":\"https://www.shopify.com/ng/blog/tiktok-for-business\",\"en-PH\":\"https://www.shopify.com/ph/blog/tiktok-for-business\",\"en-SG\":\"https://www.shopify.com/sg/blog/tiktok-for-business\",\"en-HK\":\"https://www.shopify.com/hk/blog/tiktok-for-business\",\"en-IE\":\"https://www.shopify.com/ie/blog/tiktok-for-business\",\"en-MY\":\"https://www.shopify.com/my/blog/tiktok-for-business\",\"pt\":\"https://www.shopify.com/br/blog/tiktok-for-business\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/tiktok-for-business\",\"de\":\"https://www.shopify.com/de/blog/tiktok-for-business\",\"es\":\"https://www.shopify.com/es/blog/como-vender-en-tiktok\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Fronds with Benefits- A Beginner’s Guide to Selling Plants Online\",\"url\":\"blog/sell-plants-online\"},{\"title\":\"How To Use TikTok- The Ultimate Beginners Guide\",\"url\":\"blog/how-to-use-tiktok\"},{\"title\":\"20 About Us Page Examples With Templates\",\"url\":\"blog/how-to-write-an-about-us-page\"},{\"title\":\"How To Make Your First Ecommerce Sale—Fast (Tutorial 2024)\",\"url\":\"blog/make-your-first-sale\"},{\"title\":\"8 Easy Ideas How to Make Money on TikTok\",\"url\":\"blog/make-money-on-tiktok\"},{\"title\":\"Trending TikTok Sounds: 8 Ways To Find TikTok Songs\",\"url\":\"blog/how-to-find-trending-sounds-tiktok\"},{\"title\":\"21 Hot TikTok Trends and How To Find New Ones\",\"url\":\"blog/tiktok-trends\"},{\"title\":\"Top 10 Most Popular Social Media Platforms\",\"url\":\"blog/most-popular-social-media-platforms\"},{\"title\":\"10 Useful Pinterest Tools to Help You Level Up Your Pinterest Marketing\",\"url\":\"blog/pinterest-tools\"},{\"title\":\"When Is the Best Time to Post on Instagram? (2022 Guide)\",\"url\":\"blog/time-post-instagram\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20for_20business_8965f98c-395c-4a5f-a1da-743d8f13474b.jpg?v=1729525509","imageAltText":"A graphic of a mobile phone reflects abstract colors","modifiedAt":"Sep 15, 2024","modifiedAtRaw":"2024-09-15T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/555634655266","handle":"sell-furniture-online","title":"How To Sell Furniture Online in 14 Steps (2024)","publishedAt":"2024-09-11T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-furniture-online-header_7aa22ec3-0a99-422b-9cef-1a86d133f9e4.jpg?v=1729278887","altText":"A woman sprawls across a yellow couch holding a balloon","width":1846,"height":780},"tags":["Guides","Starting Up"],"contentHtml":"\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eIt’s 1960. A couple walks into their local furniture store and buys a complete living room set, right off the showroom floor. Twenty-five years later, their children inherit that same set for their first home. For many years, these were the only two options: shop at a physical store or get a hand-me-down. \u003c/p\u003e\n\u003cp\u003eIn the past two decades, technology has helped brands replicate the in-person \u003ca href=\"/blog/personalized-shopping-experiences\"\u003eshopping experience\u003c/a\u003e online, paving the way for even more furniture businesses—and more choice. And there’s still room in the market for those looking to launch a furniture business, selling directly to consumers without the showroom. \u003c/p\u003e\n\u003cp\u003eAhead, hear from experts in the home goods industry to learn how to start a furniture business of your own—everything from sourcing products to managing inventory to marketing your brand. Transform your idea into reality with this step-by-step guide to building your own online furniture store. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eHow to start a furniture business in 14 steps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eThe future of selling furniture online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eSuccessful furniture business examples\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eHow to start a furniture business FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eHow to start a furniture business in 14 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eChoose your business model\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eFinance your furniture business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eMake your business legal\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eOpen a business bank account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eBuild your furniture brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eSource furniture (for designers and resellers)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eSet up shop (for furniture makers)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eManage furniture inventory and storage\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eLearn to photograph furniture and home décor products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eSet up your online furniture store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eExpand your selling channels\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eMarket your furniture business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eSet up shipping, returns, and customer service\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eGet business insurance\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThere’s plenty of competition in the furniture market, especially if you factor in the giant share of affordable global chains. That’s why it’s important to differentiate your products, find your \u003ca href=\"/blog/unique-selling-proposition\"\u003eunique selling proposition\u003c/a\u003e, and \u003ca href=\"/blog/how-to-build-a-brand\"\u003ebuild a memorable brand\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eLet’s walk through the first steps to launching your furniture brand and \u003ca href=\"/blog/how-to-start-a-business\"\u003estarting a business\u003c/a\u003e online.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e1. Choose your business model\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eThere are multiple ways to launch a furniture business and sell home goods online and in-person. The avenue you choose will depend on a number of factors, such as your skill level, startup budget, and storage availability. Before you develop your business plan, let’s review the different business models.\u003c/p\u003e\n\u003ch4\u003eFurniture maker\u003c/h4\u003e\n\u003cp\u003eThis type of business involves designing and building furniture by hand in your own workshop. You may choose to build and sell a limited number of styles by keeping inventory on hand or adopting a made-to-order model. Or you may offer a custom service that allows your customers to request specific dimensions and features. A furniture maker business requires that you have technical skills, specialized tools, and a dedicated workshop space.\u003c/p\u003e\n\u003ch4\u003eFurniture designer (working with a manufacturer)\u003c/h4\u003e\n\u003cp\u003eRather than actually building the furniture on your own, you can choose to design it and work with a builder or \u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003emanufacturer\u003c/a\u003e to create the products for you. You may require some specialized drafting skills and an understanding of materials and construction so you can communicate effectively with factories.\u003c/p\u003e\n\u003ch4\u003eCurator and reseller\u003c/h4\u003e\n\u003cp\u003eIn this model, you would sell a number of items from different brands or makers, curating collections that are unique to your brand. While you aren’t designing and making the items on your own, there is a need for creativity in building a cohesive brand and for using \u003ca href=\"/blog/brand-storytelling\"\u003estorytelling\u003c/a\u003e, \u003ca href=\"/blog/ecommerce-photography\"\u003ephotography\u003c/a\u003e, and \u003ca href=\"/blog/13251973-creative-ways-to-improve-ecommerce-customer-experience-that-also-boost-loyalty-and-sales\"\u003ecustomer experience\u003c/a\u003e to sell products. In this case, you would purchase items \u003ca href=\"/blog/selling-wholesale\"\u003ewholesale\u003c/a\u003e from other brands and ship them directly to customers. An understanding of trends in the furniture industry would be essential for success. \u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eGOODEE operates as both a designer and curator, mixing the brand’s own line with items curated from artisans around the world. \u003cem\u003eGOODEE\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eDropshipper\u003c/h4\u003e\n\u003cp\u003eThis method is the same as the one above, but is a hands-off option if you aren’t able to store or ship the items yourself. Look to work with makers and brands that are willing to ship directly to your customers on a \u003ca href=\"/blog/what-is-dropshipping\"\u003edropshipping\u003c/a\u003e model, cutting yourself out of the \u003ca href=\"/blog/supply-chain-management-in-ecommerce\"\u003esupply chain\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eVintage reseller\u003c/h4\u003e\n\u003cp\u003eThis is another curator/reseller model that focuses on one-of-a-kind vintage or antique pieces. We’ve listed this as a separate category because the sourcing methods are quite different. You’ll need a knowledge of the vintage market to identify what pieces have resale value and what’s in demand. It’s also helpful to have skills in furniture repair and refinishing to be able to restore vintage finds. Generally, vintage and antique furniture dealers will require a significant amount of space for \u003ca href=\"/retail/inventory-management\"\u003einventory\u003c/a\u003e, unless you opt for a \u003ca href=\"/blog/what-is-consignment\"\u003econsignment\u003c/a\u003e model.\u003c/p\u003e\n\u003cdiv data-guide=\"businessplan\"\u003e\u003c/div\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003e💡Tip: \u003c/strong\u003eMany vintage resellers get their start by finding and reselling used furniture through marketplaces or even local buy-and-sell sites. This is a great way to try your hand at selling furniture as a lucrative \u003ca href=\"/blog/side-hustle\"\u003eside hustle\u003c/a\u003e before you expand to a full-time furniture business.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e2. Finance your furniture business \u003c/h3\u003e\n\u003cp\u003eHow much does it \u003ca href=\"/blog/cost-to-start-business\"\u003ecost to start a business\u003c/a\u003e selling furniture online? Well, that answer depends on what business structure you choose. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e⬇️ On the low end:\u003c/strong\u003e It’s possible to get started with a few hundred dollars if you plan to dropship, as there is no need to hold inventory. A custom or made-to-order furniture business can also have low startup costs—that’s if you already have a hobby workshop. This model will allow you to buy materials as you go, so there’s no need to invest much upfront.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e⬆️ On the higher end:\u003c/strong\u003e If you don’t already own the necessary tools and equipment to start a maker business, expect to spend tens of thousands of dollars to set up a workshop. Also consider the cost of space rental (if applicable), utilities, and safety equipment (like proper ventilation). Resale businesses can also be costly to start, as you will be required to buy and hold inventory.\u003c/p\u003e\n\u003cp\u003eIt’s possible to start a furniture \u003ca href=\"/blog/home-business\"\u003ebusiness from home\u003c/a\u003e if you have a suitable space (basement or climate-controlled garage) for storage, but forecast out what the costs might be to scale to a dedicated space or work with a warehouse partner.\u003c/p\u003e\n\u003ch4\u003eFinancing options for furniture sellers\u003c/h4\u003e\n\u003cp\u003eAs with any small business, there are several funding options. If you don’t plan to bootstrap (that is, reinvest profits into the business), you may need to find outside funding. \u003ca href=\"/blog/crowdfunding-sites\"\u003eCrowdfunding\u003c/a\u003e is a popular option that allows you to pre-launch your furniture business and seek funding from potential customers. Bank loans, \u003ca href=\"/blog/small-business-grants\"\u003esmall business grants\u003c/a\u003e, and venture capital firms may also be sources of funding for your business. A solid business plan will help you secure funding from investors.\u003c/p\u003e\n\u003ch3 id=\"20\"\u003e3. Make your business legal\u003c/h3\u003e\n\u003cp\u003eThe next step is covering all your legal requirements to avoid potential fines and issues down the road.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eChoose a corporate structure. \u003c/strong\u003eDecide on the type of entity you'll create for your own furniture store. \u003ca href=\"/blog/what-is-a-c-corporation\"\u003eCorporations\u003c/a\u003e, \u003ca href=\"/blog/what-is-an-llc\"\u003elimited liability companies (LLCs)\u003c/a\u003e, and \u003ca href=\"/blog/sole-proprietor\"\u003esole proprietorships\u003c/a\u003e are the most common business type. An LLC will protect you from personal liability. The costs to form one vary depending on your state. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGet your Employer Identification Number (EIN). \u003c/strong\u003eIssued by the IRS, this number is used to identify your business for tax purposes. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eObtain the necessary permits and licenses. \u003c/strong\u003eGet a \u003ca href=\"/blog/business-license\"\u003ebusiness license\u003c/a\u003e from your city or county. Also inquire about getting other required documents like a seller's permit, zoning permits, and environmental permits. \u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eNavigating the legal landscape can be complex. Consult with a business lawyer to ensure all legal aspects are properly addressed.\u003c/p\u003e\n\u003ch3 id=\"21\"\u003e4. Open a business bank account\u003c/h3\u003e\n\u003cp\u003eOnce you've established your business structure, the next step is to open a \u003ca href=\"/blog/choosing-the-right-bank-for-your-business\"\u003ebusiness bank account\u003c/a\u003e. Having a business bank account helps establish credit for your business and shows professionalism to your clients and suppliers. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eManage your money where you make it with Shopify Balance\u003c/p\u003e\n\u003cp\u003eShopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/balance?itcat=coreblog\u0026amp;itterm=shopify-balance-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify Balance\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"7\"\u003e5. Build your furniture brand\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eRichmond Lam/GOODEE\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIt’s important that you define your brand at this early stage. Answering a few questions will help you tell your brand story, carve out your visual aesthetic, capture your \u003ca href=\"/blog/mission-statement\"\u003emission statement\u003c/a\u003e, and more clearly envision your ideal customer. \u003c/p\u003e\n\u003cp\u003eNow that you’ve decided whether you will make or resell furniture, pick a lane for your furniture business. Will you only sell sofas and go deep on one product? Are you interested in jumping on a hot trend? Do you plan to focus on well-built minimalist pieces for small spaces? What about tapping into the growing number of people working at home and selling unique office furniture?\u003c/p\u003e\n\u003cp\u003eConsider the following when picking a business model or angle (with examples):\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCategory/use:\u003c/strong\u003e office furniture, outdoor living, home accents\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eProduct:\u003c/strong\u003e sofa beds, dining tables, nursery items\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eStyle:\u003c/strong\u003e midcentury modern, minimal, rustic\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCustomer:\u003c/strong\u003e students, apartment dwellers, cottage owners\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eNiche:\u003c/strong\u003e “smart” furniture, modular pieces, furniture made from recycled materials\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCause:\u003c/strong\u003e fair trade, handmade locally, sustainable\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePrice:\u003c/strong\u003e low retail/high volume, high end/bespoke\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhen Chris Hughes launched his brand \u003ca href=\"https://www.timberware.ca/\"\u003eTimberware\u003c/a\u003e, the possibilities in woodworking were infinite. “We hadn’t found our niche yet, so we just built a bit of everything,” he says. Chris found that trade shows really helped him hone his offering. Trucking heavy furniture back and forth from these shows wasn’t easy, but the exercise helped him understand the market and find his focus.\u003c/p\u003e\n\u003cp\u003eYour branding exercise would start with market research that examines the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eYour target customer profile. \u003c/strong\u003eWhere do potential customers already shop? What social channels do they frequent?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eThe local market. \u003c/strong\u003eIf you plan to sell locally or open a brick-and-mortar store, understand the furniture landscape in your area.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCompetitors.\u003c/strong\u003e What features does your brand offer that your competition does not? You can attract customers with a \u003ca href=\"/blog/unique-selling-proposition\"\u003eunique selling proposition\u003c/a\u003e. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTrends.\u003c/strong\u003e Examine furniture design trends, home trends, ecommerce website design, and any other trends that may impact \u003ca href=\"/blog/branding-design\"\u003ebranding design\u003c/a\u003e decisions. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eOnce you’ve conducted \u003ca href=\"/blog/market-demand\"\u003emarket research\u003c/a\u003e and honed in on a niche, put it to paper. Make a clear statement about what you have to offer, then layer on your mission, \u003ca href=\"/blog/brand-values\"\u003ebrand values\u003c/a\u003e, and brand promise. Now that you have clear \u003ca href=\"/blog/brand-guidelines\"\u003ebrand guidelines\u003c/a\u003e, you will continue to reference them as you design your site and curate your collection. \u003c/p\u003e\n\u003cp\u003eFor home and furniture company \u003ca href=\"https://www.goodeeworld.com/\"\u003eGOODEE\u003c/a\u003e, establishing brand values was something that evolved out of founders Byron and Dexter Peart’s previous business, fashion brand WANT Les Essentiels. “It was really about this balance between things that mattered and what people really wanted,” says Byron. \u003c/p\u003e\n\u003cp\u003eThrough experience, the brothers found that people felt torn between two choices: luxury or sustainability. “We wanted to build GOODEE as a response to that,” says Byron. The brand takes a clear stance: the two are not mutually exclusive. Dexter and Byron leveraged their business and design experience to curate a collection that delivers on their solid brand values.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e6. Source furniture (for designers and resellers)\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eHow you source suppliers or manufacturers depends on the type of furniture business you plan to start.\u003c/p\u003e\n\u003ch4\u003eDesigners\u003c/h4\u003e\n\u003cp\u003eFor furniture designers who do not plan to make the furniture themselves, look for a trusted manufacturer. “The closer you are to your production and your supply chain, especially in the beginning,” says Dexter, “the easier it will be to build and forge partnerships with whoever’s making your products.” \u003c/p\u003e\n\u003cp\u003eWhen you’re getting started and you don’t have familiarity with manufacturing, it’s recommended that you \u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003efind a manufacturer\u003c/a\u003e that will allow you a lot of oversight and who will work with you as a partner in your business. \u003c/p\u003e\n\u003ch4\u003eResellers\u003c/h4\u003e\n\u003cp\u003eIf you’re looking to resell products by others, you can hit the pavement and approach makers and brands to ask about wholesale pricing and terms. There are also \u003ca href=\"/blog/wholesale-marketplace\"\u003ewholesale marketplaces\u003c/a\u003e that allow \u003ca href=\"/blog/reseller-business\"\u003eresellers\u003c/a\u003e to browse vendors who are actively looking for retail partners. \u003c/p\u003e\n\u003cp\u003eBuilding strong relationships with furniture wholesalers can provide you with high-quality inventory and competitive prices. Keep tabs on your wholesalers regularly to make sure they're in tune with your business needs. Good communication might give you the inside track on upcoming trends, new product lines, or stock that's running low. \u003c/p\u003e\n\u003ch4\u003eVintage sellers\u003c/h4\u003e\n\u003cp\u003eVintage sellers source furniture in a number of ways. Due to the nature of the business, you’ll need to be consistently on the hunt to ensure you have inventory. Here are a number of sources to get you started:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eAuctions. \u003c/strong\u003eSign up to receive notifications for auctions in your area. Some of these take place in person, but there are several online auction sites like eBay and MaxSold that allow you to browse and bid on your own time from home.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eEstate sales. \u003c/strong\u003eThese can be a goldmine for a lot of vintage items in one place. Stay on top of upcoming sales by getting on the email list of local estate sale management companies. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eOnline marketplaces and classifieds.\u003c/strong\u003e Sites like Craigslist and Facebook An online marketplace might turn up some treasures, as well as listings for yard sales, moving sales, or estate sales. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eFlea or outdoor markets.\u003c/strong\u003e Showing up early means first dibs, but you’ll get the best deals at the end of the day and the end of flea market season, when dealers are looking to unload stock.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCollectors. \u003c/strong\u003ePrivate collectors may be interested in working with you to unload some of their stock. These are people you may meet as you start building contacts in the vintage community. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eDropshippers\u003c/h4\u003e\n\u003cp\u003eFurniture dropshippers can browse a number of \u003ca href=\"/blog/dropshipping-suppliers\"\u003edropshipping suppliers\u003c/a\u003e and directories, like \u003ca href=\"/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress\u003c/a\u003e. It’s also possible to set up dropshipping terms on an individual basis with select furniture brands. For example, GFURN has a \u003ca href=\"https://gfurn.com/pages/wholesale-dropship-furniture-supplier-in-north-america\"\u003ededicated page\u003c/a\u003e highlighting its dropshipping program.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e7. Set up shop (for furniture makers)\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e: Paul Trepanier Photography/Timberware\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFor furniture makers, starting a furniture business can be costly if you don’t already own tools or have a dedicated workshop. Like Chris, you can start with the basics and expand your toolbox as your business grows.\u003c/p\u003e\n\u003cp\u003eChris’s advice for setting up your own furniture workshop:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eKeep your workshop tidy. \u003c/strong\u003e“A clean and organized shop is a safe and productive shop.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eConsider workflow.\u003c/strong\u003e “What tools do you need to have in order to accomplish what you want to do? What order will they be used in? This will help you figure out the layout for each main piece of machinery. From there, you just find the best place for the smaller stuff.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eThe table saw is the heart of your workshop.\u003c/strong\u003e “Make sure you have enough space around it to make the cuts you need.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eManage dust. \u003c/strong\u003e“Where should your ducts be run for maximum efficiency?”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eLight it up. \u003c/strong\u003e“For lighting, go bigger than you think you need. You can never have too much light in the shop! I recommend going with LEDs everywhere.”\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eDon’t forget that your workshop will likely be a work in progress. “Start with what you can afford and slowly grow your tool arsenal,” says Chris. He started his business with savings and bootstrapped, upgrading as he grew by reinvesting profits back into his workshop. “Be patient and don’t overextend yourself.”\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e8. Manage furniture inventory and storage\u003c/h3\u003e\n\u003cp\u003eIf you’ve decided to make or resell furniture and are not dropshipping or making to order, be sure to consider your space needs. As we mentioned in the financing section, this could account for a considerable chunk of your startup costs. \u003c/p\u003e\n\u003cp\u003e“In the earliest stages, warehousing is in your garage. It’s in your bedroom,” says Byron. “That’s the natural way for a business to start.” He says it’s important for new business owners to be close to the full supply chain in the beginning. \u003c/p\u003e\n\u003cp\u003eOnly after managing this aspect yourself can you understand what you’re looking for in a warehouse partner. One who, as Byron says, “will share your values with the same rigor and discipline as you would yourself.”\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eWhen deciding how and where to warehouse or store your products, consider the condition of the space. Many materials like wood and natural fabrics are susceptible to extreme temperatures, pests, and fluctuations in humidity. If you live in a cold climate like Canada, for example, your home’s unheated garage might not be the best long-term solution for \u003ca href=\"/retail/inventory-management\"\u003einventory storage\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eWarehousing and storage solutions for furniture:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eDedicating a room inside your home for this purpose\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eRenting a climate-controlled storage space (best for overflow inventory that you don’t need to access regularly)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWorking with a warehouse partner who also handles shipping and order fulfillment \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eRenting/buying your own dedicated office and warehouse space\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e9. Learn to photograph furniture and home décor products\u003c/h3\u003e\n\u003cp\u003eAs with clothing, furniture is very personal. Without a fitting room or showroom, it’s up to online businesses to replicate as much of the in-person buying process as possible. Scale and size, texture, and detail are all important aspects to capture when photographing furniture and home accents. \u003c/p\u003e\n\u003cp\u003ePhotography is key for a curated brand like GOODEE. “There’s something very democratic about us curating and finding these beautiful objects,” says Dexter. “And then showcasing them in the same way.” Photography, owned by GOODEE, creates consistency across the brand’s website.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003ethis lifestyle photo, GOODEE stages a desk with home accents to offer design inspiration and demonstrate scale. \u003cem\u003eGOODEE\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWhen you’re starting out, you can shoot your own \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eproduct photos\u003c/a\u003e using a DSLR (or even a smartphone) and simple lighting kit, or work with a professional photographer.\u003c/p\u003e\n\u003cp\u003ePhotography tips for your furniture store:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eScale is important.\u003c/strong\u003e Aside from providing detailed measurements in the description, be sure to capture the piece within a space, next to other familiar and commonly sized décor items. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZoom in.\u003c/strong\u003e Detailed closeups will help your customers “feel” the product without touching it. Try to capture texture in fabric and the detail of wood grain.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eLight it up. \u003c/strong\u003eLighting is critical to capturing detail and color accurately. \u003ca href=\"/blog/natural-lighting-product-photography\"\u003eA simple lighting set-up\u003c/a\u003e can be achieved with diffused natural light or a lighting kit.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTell a story.\u003c/strong\u003e Beyond the product description, your visuals should also tell a story: Who is this for? How should it be styled? What are some other products that complement it? Do this by including lifestyle photos along with those against a plain background. Stage it in a room and provide style ideas that inspire customers to envision it in their own space.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIn the following photos of a dining chair by GOODEE, the first image is staged in a living space to offer suggestions for how it might be styled. In the second, the close crop allows customers to see the chair’s detail.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip: \u003c/strong\u003eFor vintage furniture resellers, shooting product photos is an ongoing task. Refer to our guide for \u003ca href=\"/blog/211022217-sell-vintage-clothing-online#7\"\u003eselling vintage clothing\u003c/a\u003e for tips on how to set up a \u003ca href=\"/blog/streamline-product-photography-workflow\"\u003ephotography workflow\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e10. Set up your online furniture store\u003c/h3\u003e\n\u003cp\u003eBefore you actually launch your furniture business to the world, take time to play around with your \u003ca href=\"/online-store\"\u003eonline store builder\u003c/a\u003e. Launching a simple landing page at this stage, along with your social accounts, can help you build an email list so you can make a big splash at your official \u003ca href=\"/blog/grand-opening-ideas\"\u003egrand opening\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eDesign and themes for online furniture stores\u003c/h4\u003e\n\u003cp\u003eAs with any store you launch on Shopify, you can do it with little to no design skill. \u003ca href=\"https://themes.shopify.com/themes\"\u003eShopify themes\u003c/a\u003e have multiple layout options that let you plug in your images, text, and \u003ca href=\"/blog/customizing-store-theme\"\u003ecustomizations\u003c/a\u003e to create your own branded site.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eDemo of \u003ca href=\"https://themes.shopify.com/themes/startup/styles/home\"\u003e\u003cem\u003eStartup Shopify theme\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you have the budget but not the visual skills, consider hiring a designer or agency to help you put together a branding package. \u003ca href=\"https://experts.shopify.com/\"\u003eShopify experts\u003c/a\u003e are vetted professionals who have experience working with brands of all sizes.\u003c/p\u003e\n\u003ch4\u003eProduct pages for furniture stores\u003c/h4\u003e\n\u003cp\u003eGOODEE’s \u003ca href=\"/blog/product-page\"\u003eproduct page\u003c/a\u003e design is a winning example to aspire to as you set up your store. We’ve dissected one of its pages to explain why it works and how to implement some of its brilliance in your own product pages:\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e1. The primary image is a clear product photo with a solid background, showing the entire chair, uncropped and without distractions.\u003c/p\u003e\n\u003cp\u003e2. Additional views of the chair including alternate angles and the product placed in a scene.\u003c/p\u003e\n\u003cp\u003e3. Prominent Add to Bag button with an option to Add to Favorites—this is a helpful feature that allows customers to think and come back later or compare multiple products side by side. Read on for suggestions on how to achieve this with an app.\u003c/p\u003e\n\u003cp\u003e4. A single paragraph sums up everything you need to know about this chair: where it’s made, how it’s made, notes about its durability, suggestions for where and how it can be used, and how to style it. Storytelling language can transport your customer into the feeling you’d like them to have about a piece of furniture.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e5. Secondary photos include lifestyle images that show the chair in a setting with other furniture and accents—ideally other items that can be purchased in your store. These images provide inspiration and show scale.\u003cbr\u003e\u003cbr\u003e6. Detailed specs of the chair help customers understand if it will fit in their space. In this section you could include details like: weight, dimensions, care notes, material composition, origin, assembly requirements, etc.\u003c/p\u003e\n\u003cp\u003e7. If, like GOODEE, your brand is built around a cause such as sustainability or fair trade practices, here is another opportunity to be transparent about your commitment.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e8. GOODEE’s founders believe in the strength of story, and it’s woven into the brand’s site in multiple places. On each product page, the maker of the product is featured in a dedicated section with a short description and link to view other products. This can also help with cross-selling (featuring pieces within the same collection, for example).\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e9. At the bottom of the page, customers are invited to review the product. Completed reviews appear in this section, offering future customers additional peace of mind from real customer testimonials.\u003c/p\u003e\n\u003cp\u003e10. A related products section can help your customers compare similar options or view complementary products.\u003c/p\u003e\n\u003col\u003e\u003c/ol\u003e\n\u003cp\u003eAs you build your product pages, think about what you want it to achieve. “If you can’t explain to your customer why that product needs to exist in the first place and why they should bring that into their home or give it as a gift,” says Byron, “then I think you failed that customer experience.”\u003c/p\u003e\n\u003ch4\u003eAbout, Contact, and FAQ pages for furniture brands\u003c/h4\u003e\n\u003cp\u003eByron and Dexter made the choice to put their faces—as well as the faces and stories of their artisan partners—at the front of their brand. The investment in GOODEE’s story that finds balance between design and positive impact resonated with customers as \u003ca href=\"/blog/consumer-trends\"\u003ebuyer trends\u003c/a\u003e shifted. \u003c/p\u003e\n\u003cp\u003eYour story can set you apart from massive competitors. In this arena, small and human-backed businesses always win. Your \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eAbout page\u003c/a\u003e can tell your origin story, highlight your brand values, share some of the faces of those on your team, and find common ground with your customers. \u003c/p\u003e\n\u003cp\u003eFor furniture designers and builders, this is also the place where you can invite your customers behind the scenes to take a peek at your process and inspiration. \u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e GOODEE\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYour contact information and FAQ are also important pages. \u003ca href=\"/blog/120928069-how-to-create-faq-page\"\u003eFAQ pages\u003c/a\u003e are useful for furniture businesses, especially for shipping and returns information. Due to the large size and weight of many furniture pieces, shipping may be more complicated and returns may not be possible. \u003c/p\u003e\n\u003cp\u003eClearly communicate your shipping and return policies here. And allow customers to easily contact you with follow-up questions. Bigger purchases often require additional support.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip: \u003c/strong\u003eWhen building all pages and navigations on your site, consider search engine optimization—or \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eSEO\u003c/a\u003e—which helps search engines like Google rank your site. Ranking near the top of search results could earn you valuable organic traffic.\u003c/p\u003e\n\u003ch4\u003eEcommerce apps for your furniture store\u003c/h4\u003e\n\u003cp\u003eTo meet the specific needs of your business, here are a few select apps from the \u003ca href=\"https://apps.shopify.com/?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=555634655266\"\u003eShopify App Store\u003c/a\u003e to help you sell furniture online:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://apps.shopify.com/on-time-delivery?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=555634655266\"\u003eDelivery Date\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://apps.shopify.com/honeycomb-upsell-funnels?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=555634655266\"\u003eHoneycomb Upsell \u0026amp; Cross Sell\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://apps.shopify.com/swym-relay?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=555634655266\"\u003eWishlist Plus\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://apps.shopify.com/product-options?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=555634655266\"\u003eBold Product Options\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e11. Expand your selling channels\u003c/h3\u003e\n\u003cp\u003eOther than your online furniture store, consider additional sales channels to get your products in front of customers in a crowded market. If you’re a maker or designer, can you reach other geographical markets by wholesaling your products? If you’re an online-only furniture brand, this may be an easy way to dabble in retail. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/pop-up-shop\"\u003ePop-up retail\u003c/a\u003e is a great option for vintage furniture resellers, designers, or makers. Think local outdoor markets or trade shows. Often, larger furniture retailers will open in-store pop-up spaces for emerging brands that complement their offerings.\u003c/p\u003e\n\u003cp\u003eAlso consider if any \u003ca href=\"/blog/facebook-shops\"\u003esocial sales channels\u003c/a\u003e or online marketplaces are right for your audience. As a furniture maker or vintage reseller, you can integrate your \u003ca href=\"https://apps.shopify.com/etsy-marketplace-integration?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=555634655266\"\u003eEtsy\u003c/a\u003e or Facebook Marketplace sales with Shopify to get the best of both worlds: your own dedicated site and access to potential buyers on \u003ca href=\"/blog/online-selling-sites\"\u003emarketplaces\u003c/a\u003e. What other sites—think home goods resellers—can you explore?\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e12. Market your furniture business\u003c/h3\u003e\n\u003cp\u003eAs part of your business plan, a marketing plan lays out your marketing approach and core channels.\u003c/p\u003e\n\u003cp\u003eThere’s no one-size-fits-all solution to marketing for furniture businesses. A good rule of thumb is having the right message in the right place at the right time. Those factors will depend on who your customer is and where they hang out. Is it more worth your time and money to invest in email marketing or in Facebook ads? Should you try \u003ca href=\"/blog/what-is-content-marketing\"\u003econtent marketing\u003c/a\u003e or \u003ca href=\"/partners/blog/google-ads\"\u003eGoogle Ads\u003c/a\u003e? Testing is your friend at this stage.\u003c/p\u003e\n\u003cp\u003eWhen you launch a furniture business, consider that your product will be subject to taste and may require guidance for those less design savvy. Content can be very powerful for this reason. Build an audience on \u003ca href=\"/blog/instagram-marketing\"\u003eInstagram\u003c/a\u003e, \u003ca href=\"/blog/youtube-marketing\"\u003eYouTube\u003c/a\u003e, or \u003ca href=\"/blog/tiktok-marketing\"\u003eTikTok\u003c/a\u003e by offering home design advice and tips. These can be tools to drive traffic to your online store and establish yourself and your brand as a credible expert in this space. \u003c/p\u003e\n\u003cp\u003eGOODEE uses Instagram to humanize the brand and take users behind the scenes:\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"14\" data-instgrm-permalink=\"https://www.instagram.com/reel/C5V8QgtruYT/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-captioned=\"\" class=\"instagram-media\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" href=\"https://www.instagram.com/reel/C5V8QgtruYT/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg xmlns:xlink=\"https://www.w3.org/1999/xlink\" xmlns=\"https://www.w3.org/2000/svg\" version=\"1.1\" viewbox=\"0 0 60 60\" height=\"50px\" width=\"50px\"\u003e\u003cg fill-rule=\"evenodd\" fill=\"none\" stroke-width=\"1\" stroke=\"none\"\u003e\u003cg fill=\"#000000\" transform=\"translate(-511.000000, -20.000000)\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https://www.instagram.com/reel/C5V8QgtruYT/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by GOODEE (@goodeeworld)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003eIn the end, your marketing content will come across most authentically when you work within mediums and platforms that come natural to you. “We’re a little old school, in that we still get most of our clients by word of mouth,” says Chris. “With that being said, Instagram is a great tool for us.” \u003c/p\u003e\n\u003ch3 id=\"15\"\u003e13. Set up shipping, returns, and customer service\u003c/h3\u003e\n\u003cp\u003e“\u003ca href=\"/blog/shipping-and-fulfillment\"\u003eShipping\u003c/a\u003e is a massive challenge,” says Chris, who admits he hasn’t quite perfected it. “We have shipped 800-pound dining tables across the country. It’s nerve-wracking!” For GOODEE, \u003ca href=\"/blog/new-year-new-inventory-management-features\"\u003einventory management\u003c/a\u003e, fulfillment, and shipping are handled by the brand’s warehouse partner. \u003c/p\u003e\n\u003cp\u003eWhen you’re just starting out, you may be \u003ca href=\"/shipping\"\u003emanaging order fulfillment and shipping\u003c/a\u003e yourself. For you, Chris has advice from his own experience:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eWork with the right partners.\u003c/strong\u003e “Find a shipping company that has good reviews and build a relationship with them. Make sure you can get quick quotes based on weight and dimensions ahead of time so you can factor that into your price.” \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eInvest in packaging.\u003c/strong\u003e “Package or crate your product really well. This way you have the peace of mind that your beautiful dining table looks as it should when it reaches your customer.”\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eYou could also partner with \u003ca href=\"https://www.shopify.com/fulfillment\"\u003eShopify Fulfillment Network\u003c/a\u003e to handle your shipping. The service partners with Flexport to offer fast, affordable shipping and fulfillment services for ecommerce businesses.\u003c/p\u003e\n\u003cp\u003eThrough Shopify Fulfillment Network, furniture businesses can access 2-3 day nationwide delivery, data-driven inventory placement, and simplified order management directly through their Shopify admin.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/return-policy\"\u003eReturns\u003c/a\u003e can also be very tricky when you’re dealing with oversized furniture items. Be sure that your return policy is very clear. If you do not accept returns, this information should be clearly presented to the customer at the checkout stage and even on the product page. If you’re willing to accept returns, establish the terms with your shipping partner upfront and let the customer know who will be responsible for the return shipping charges—which may be substantial.\u003c/p\u003e\n\u003cp\u003eGOODEE’s founders share that the brand’s return rate is less than 5%. They achieve this through detailed product pages and stellar customer support, but also by making the decision to (almost) never run sales. “By having a site that’s not on sale,” says Byron, “you’re not really trying to use all of these other techniques to get someone just to buy.”\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡Tip: \u003c/strong\u003eDetermine your shipping strategy as early as the business plan stage, as this may impact your costs and financial planning.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e14. Get business insurance\u003c/h3\u003e\n\u003cp\u003eBefore you start selling online, check in with legal and insurance professionals to see if your business requires any additional protection due to the size and price of the items you’re delivering. \u003c/p\u003e\n\u003cp\u003eYou’ll want to protect yourself from loss, such as items damaged in transit. But you should also consider protecting your customers. Will you sell extended warranties? Do you need \u003ca href=\"/blog/commercial-insurance-companies\"\u003ecommercial insurance\u003c/a\u003e? There are several types of business insurance, so it’s important to do your homework to ensure you’ve put the right protections in place before you start selling. \u003c/p\u003e\n\u003ch2 id=\"2\"\u003eThe future of selling furniture online\u003c/h2\u003e\n\u003cp\u003eThe gradual shift to online shopping was accelerated during the COVID-19 pandemic. Emerging technology is making it easier for furniture stores to offer the showroom experience online.\u003c/p\u003e\n\u003cp\u003eUsing \u003ca href=\"https://help.shopify.com/en/partners/resources/creating-media/3d-models/creating-3d-models\"\u003e3D and video file types\u003c/a\u003e, you can give your customers a 360-degree view of your product or show the product in motion or in context. For example, a video of a person sitting down on a sofa would demonstrate the level of cushion firmness—something that can’t be captured in a photo. \u003c/p\u003e\n\u003cp\u003eGetting your products shot in 3D may be a big upfront cost, but these versatile image types have shown to increase conversion rates by up to 250% when they appear on product pages.\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cfigcaption\u003e\u003ca href=\"https://shophorne.com\"\u003e\u003cem\u003eHorne\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAlso consider how \u003ca href=\"/blog/ai-tools-for-business\"\u003eAI tools\u003c/a\u003e can help you run your furniture business more efficiently and improve customer experience. AI chatbots can reduce customer service load by handling common customer questions on your website, such as furniture care instructions or shipping information. \u003ca href=\"/blog/ai-product-descriptions\"\u003eShopify Magic\u003c/a\u003e can make easy work of detailed product pages by writing AI descriptions based on keywords.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/zOi0pUvVI3U?si=SYonOCH7d2k-CfW6\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"3\"\u003eSuccessful furniture business examples\u003c/h2\u003e\n\u003cp\u003eMeet the founders behind the two successful furniture businesses featured in this article. \u003c/p\u003e\n\u003ch3\u003eGOODEE\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e GOODEE\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWhen fashion industry veterans and brothers Byron and Dexter Peart were considering their next venture, they reflected on their upbringing in a house filled with pieces from their parents’ home country. What they remember is that each item told a story. Their brand, \u003ca href=\"https://www.goodeeworld.com/\"\u003eGOODEE\u003c/a\u003e, is a furniture and home décor business aiming to elevate the stories of the makers behind each product they sell. \u003c/p\u003e\n\u003ch3\u003eTimberware\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003ePaul Trepanier Photography/Timberware\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e“I’ve worked with my hands for as long as I can remember,” says founder Chris Hughes. Chris worked as a welder’s apprentice and a general contractor before launching \u003ca href=\"https://www.timberware.ca/\"\u003eTimberware\u003c/a\u003e, his second business. Building homes developed in him a love for woodworking. His own business allows him to focus on that craft, making custom wood furniture and home décor pieces for his clients. \u003c/p\u003e\n\u003ch2\u003eGet a seat at the table\u003c/h2\u003e\n\u003cp\u003eWhether you’re planning to build or curate furniture to sell online, it can be a rewarding and creative business. \u003c/p\u003e\n\u003cp\u003eDexter and Byron made the move from fashion to furniture because they found beauty in the way that home unites people. “There’s no gender, there are no sizes,” says Byron. “We all have a connection to these emotional moments that we share together in the comfort of home.” \u003c/p\u003e\n\u003cp\u003eFor Chris, the reward comes from working with his hands, doing projects that excite him. He says that identifying those are the key to a successful business. “If you are passionate about what you’re building,” he says, “that will come through in your work.” \u003c/p\u003e\n\u003cp\u003eWhat are you passionate about? What gap exists in the furniture market? At the intersection of these answers is a \u003ca href=\"/blog/business-opportunities\"\u003ebusiness opportunity\u003c/a\u003e in the furniture industry waiting for your unique idea.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"4\"\u003eHow to start a furniture business FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does it cost to start a furniture business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eStarting a furniture business can require an initial investment ranging from $20,000 to $100,000 or more. Monthly ongoing costs can equal between $5,000 and $20,000, depending on the size and scope of your business. Create a business plan and budget to understand your needs and potential expenses. \u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best website for a furniture business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best website for an online furniture business will depend on your model, product type, and preferences. Some popular options include ecommerce platforms like Shopify and marketplaces such as Craigslist, Chairish, AptDeco, and 1stdibs.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs a furniture business profitable?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo start a successful furniture business, you’ll need to determine if your idea is profitable. Investors will want to see a path to profitability in your business plan. Market research of the furniture industry can help you understand demand and customer preferences. First, find a viable target market or fill a gap, then establish a \u003ca href=\"/blog/pricing-strategies\"\u003epricing strategy\u003c/a\u003e that accounts for your costs and a \u003ca href=\"/blog/what-is-profit-margin\"\u003eprofit margin\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start a furniture making business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf you’re a creative looking to start your own furniture business, consider building custom or one-of-a-kind furniture to sell. Furniture making requires specific skills like woodworking and upholstery, as well as several tools and a safe, well-ventilated workspace. In your business plan, detail your startup costs for training and equipment so you can get a complete picture of the cost to start your furniture business. \u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I make my furniture store business successful?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSuccess in business usually comes down to having the right product or service for the right audience at the right time. To ensure you’re setting yourself up for success, conduct market research to understand your competitors, your target market, and industry trends. A solid business plan will help you answer questions about the viability and profitability of your idea.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Hear from experts in the furniture industry to learn how to start your own furniture business—everything from sourcing products to creating a marketing plan. This step-by-step guide is a blueprint for success.","excerptHtml":"\u003cimg alt=\"A woman sprawls across a yellow couch holding a balloon\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-furniture-online-header_878bf324-0dd8-4657-9192-e2d2c8afeaa4.jpg?v=1713362079\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-furniture-online-header_878bf324-0dd8-4657-9192-e2d2c8afeaa4.jpg?v=1713362079\" data-mce-selected=\"1\"\u003e \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eHear from experts in the furniture industry to learn how to start your own furniture business—everything from sourcing products to creating a marketing plan. This step-by-step guide is a blueprint for success.\u003c/span\u003e","seo":{"__typename":"SEO","title":"How To Sell Furniture Online in 14 Steps (2024)","description":"Hear from experts in the industry to learn how to start your own furniture business—everything from sourcing products to creating a marketing plan."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/sell-furniture-online\",\"en-GB\":\"https://www.shopify.com/uk/blog/sell-furniture-online\",\"en-AU\":\"https://www.shopify.com/au/blog/sell-furniture-online\",\"en-ID\":\"https://www.shopify.com/id/blog/sell-furniture-online\",\"en-NZ\":\"https://www.shopify.com/nz/blog/sell-furniture-online\",\"en-ZA\":\"https://www.shopify.com/za/blog/sell-furniture-online\",\"en-NG\":\"https://www.shopify.com/ng/blog/sell-furniture-online\",\"en-PH\":\"https://www.shopify.com/ph/blog/sell-furniture-online\",\"en-SG\":\"https://www.shopify.com/sg/blog/sell-furniture-online\",\"en-HK\":\"https://www.shopify.com/hk/blog/sell-furniture-online\",\"en-IE\":\"https://www.shopify.com/ie/blog/sell-furniture-online\",\"en-MY\":\"https://www.shopify.com/my/blog/sell-furniture-online\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/sell-furniture-online\",\"de\":\"https://www.shopify.com/de/blog/moebel-online-verkaufen\",\"es\":\"https://www.shopify.com/es/blog/como-vender-muebles\",\"it\":\"https://www.shopify.com/it/blog/vendere-mobili-online\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"17 Unique Business Ideas for You To Try This Year\",\"url\":\"blog/unique-business-ideas\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"Moving From Etsy to Shopify- An Ecommerce Migration Story\",\"url\":\"blog/211686281-moving-from-etsy-to-shopify\"},{\"title\":\"10+ Best Ecommerce Software Solutions for 2024 (Reviewed)\",\"url\":\"blog/ecommerce-software\"},{\"title\":\"How to Start a Candle Business (with Examples)\",\"url\":\"blog/candle-business\"},{\"title\":\"Unlock Recurring Revenue with a Subscription Business Model\",\"url\":\"blog/how-to-start-a-subscription-business\"},{\"title\":\"What Is Passive Income? Ultimate Guide With Examples\",\"url\":\"blog/passive-income\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-furniture-online-header_7aa22ec3-0a99-422b-9cef-1a86d133f9e4.jpg?v=1729278887","imageAltText":"A woman sprawls across a yellow couch holding a balloon","modifiedAt":"Sep 11, 2024","modifiedAtRaw":"2024-09-11T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/71958597","handle":"how-to-sell-on-pinterest","title":"How To Sell on Pinterest in 9 Easy Steps (2025)","publishedAt":"2024-09-11T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-on-pinterest_30b08d26-2337-4913-8c42-e14072c4583e.png?v=1729525887","altText":"Illustration of a purse for sale on Pinterest","width":1848,"height":782},"tags":["reviewer:Christine Cassis","Sell Online","Social Media Optimization"],"contentHtml":"\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003ePinterest is a place to collect ideas and inspiration for a new project—or a big purchase. These user habits help Pinterest predict upcoming trends, providing valuable insights to businesses on the platform.\u003c/p\u003e\n\u003cp\u003eWith more than \u003ca href=\"https://investor.pinterestinc.com/press-releases/press-releases-details/2024/Pinterest-Announces-First-Quarter-2024-Results-Reports-23-Revenue-Growth-and-More-Than-Half-A-Billion-Monthly-Active-Users/default.aspx\"\u003e518 million\u003c/a\u003e monthly active users, Pinterest isn’t the largest social platform in the world. But, its unique audience and their motivations make it the perfect place for brands to get discovered: \u003ca href=\"https://business.pinterest.com/en-ca/audience/\"\u003e80%\u003c/a\u003e of Pinners say they have purchased something they found on Pinterest. And Gen Z pinners, a growing user base on the platform, are \u003ca href=\"https://business.pinterest.com/en-au/blog/gen-z-marketing-on-pinterest/\"\u003e1.3 times\u003c/a\u003e more likely to shop online than non-users.\u003c/p\u003e\n\u003cp\u003ePinterest isn’t just a valuable marketing tool for brands looking to reach the platform’s young audience. It’s also a powerful sales channel. Ahead, learn how to sell on Pinterest, sync online sales with your account, and get the most from the social media platform’s shopping features. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhy sell products on Pinterest\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to set up a Pinterest business account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow to get started selling on Pinterest\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e9 best practices for selling on Pinterest\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eTrack and analyze Pinterest performance\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eHow to sell on Pinterest FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhy sell products on Pinterest?\u003c/h2\u003e\n\u003cp\u003ePinterest is an ideal channel for \u003ca href=\"/blog/how-to-sell-online\"\u003eselling products online\u003c/a\u003e for a few key reasons:\u003c/p\u003e\n\u003ch3\u003ePinterest is a product discovery channel\u003c/h3\u003e\n\u003cp\u003ePinterest users are looking to the platform for recommendations. Brands that surface their products with the right targeting can reach eager buyers. When users click on Pinterest’s search bar, popular and tailored search ideas help them discover products:\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003ch3\u003eIt has a distinct audience\u003c/h3\u003e\n\u003cp\u003eIf your target audience skews toward younger women, your brand should be on Pinterest. The \u003ca href=\"https://www.statista.com/statistics/1300092/pinterest-global-audience-by-age-group-and-gender/\"\u003emajority\u003c/a\u003e of Pinterest users fall into the 25-to-34-year-old age group, but adoption is growing among Gen Z users, who now make up \u003ca href=\"https://newsroom.pinterest.com/news/pinterest-investor-day-2023-growing-engagement-and-monetization/\"\u003e42%\u003c/a\u003e of the user base. Pinterest is also distinct for its gender demographics: globally, almost \u003ca href=\"https://www.statista.com/statistics/248168/gender-distribution-of-pinterest-users/\"\u003e70%\u003c/a\u003e of users identify as female. Note that each region’s demographics may differ—research the user base in the countries where you sell.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003ch3\u003ePinterest offers paid ads\u003c/h3\u003e\n\u003cp\u003eAdding \u003ca href=\"/blog/pinterest-ads\"\u003ePinterest ads\u003c/a\u003e to your paid \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media marketing strategy\u003c/a\u003e means getting even more targeted with your \u003ca href=\"/blog/pinterest-marketing\"\u003ePinterest marketing\u003c/a\u003e efforts. \u003ca href=\"https://business.pinterest.com/advertise/\"\u003eBrands that advertise on Pinterest\u003c/a\u003e earn double the return on ad spend compared to on other social media networks.\u003c/p\u003e\n\u003ch3\u003eAccess robust audience insights\u003c/h3\u003e\n\u003cp\u003ePinterest provides specific insights about your audience with \u003ca href=\"https://help.pinterest.com/en/business/guide/reporting-targeting-and-tracking-your-campaigns-understanding-the-fundamentals\"\u003ePinterest Analytics\u003c/a\u003e, which helps you see what content performs well, who’s interested in your brand, and what other interests those people have. Dial in on your account’s audience to see a breakdown of Pinterest demographics like location, gender, and age. \u003c/p\u003e\n\u003ch3\u003eTake advantage of unique shopping features\u003c/h3\u003e\n\u003cp\u003eBrands with a business Pinterest account can upload their products using Catalog. Merchants who do so earn \u003ca href=\"https://business.pinterest.com/en-us/shopping/\"\u003efive times more\u003c/a\u003e impressions than brands that don’t add products. Another feature is \u003ca href=\"https://help.pinterest.com/en/article/try-on\"\u003ePinterest Try On\u003c/a\u003e, which uses \u003ca href=\"/blog/augmented-reality\"\u003eaugmented reality (AR)\u003c/a\u003e to allow shoppers to “try on” products virtually.\u003c/p\u003e\n\u003ch3\u003ePinterest integrates with your other channels\u003c/h3\u003e\n\u003cp\u003eConnect your Shopify store with Pinterest to publish pins, sync product catalogs and inventory data, run ads, and track performance. The \u003ca href=\"https://apps.shopify.com/pinterest\"\u003ePinterest Shopify app\u003c/a\u003e is free and easy to install.\u003c/p\u003e\n\u003ch3\u003eStay on top of emerging trends\u003c/h3\u003e\n\u003cp\u003eEach year, Pinterest predicts upcoming trends on the platform. At the end of 2023, Pinterest revealed that \u003ca href=\"https://newsroom.pinterest.com/news/pinterest-predicts-2024/\"\u003e80%\u003c/a\u003e of its predictions were accurate and translated to real trends. This is a valuable resource for new brands or those looking to develop new products.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eHow to set up a Pinterest business account\u003c/h2\u003e\n\u003cp\u003eTo start selling on Pinterest, you’ll need a Pinterest business profile. If you’re using Pinterest for your business with a personal account, you could be missing out on powerful features to help you reach your audience and sell on the platform. Your business account gives you access to the Pinterest Ads platform, allows you to set up profiles and permissions for staff, and lets you integrate your online store to use shopping features.\u003c/p\u003e\n\u003cp\u003eThere are three ways to create a Pinterest business account:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCreate an account from scratch\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAdd a business profile to your existing profile\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConvert your personal account to a business account\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eCreate an account from scratch\u003c/h3\u003e\n\u003cp\u003eDon’t have a personal account already? You can start using Pinterest as a business by creating a business account from scratch. \u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eHere are the steps to set it up:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eVisit the \u003ca href=\"https://www.pinterest.com/\"\u003ePinterest website\u003c/a\u003e.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIn the top right corner, click “Sign up.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eClick “Create a business account.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eEnter your email, new password, and birthdate.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eClick “Create account.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFollow prompts on the next few screens to build your profile and describe your business.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eClick “Done” and proceed to business manager to complete additional details.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eYour Pinterest business account is now ready to use. Access business features from the Pinterest business hub in the main menu. Later in this article, you’ll learn how to sell on Pinterest by syncing your account with your online store and using Pinterest ads.\u003c/p\u003e\n\u003ch3\u003eAdd a business account to your existing profile\u003c/h3\u003e\n\u003cp\u003eIf you already have a personal Pinterest account, you can create a new business account with your professional email and attach it to your profile. Follow these steps:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eWhile you’re logged into your personal account, access the menu from the top right corner of the screen. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSelect “Add account,” then choose “Create a free business account.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFollow the instructions from the last section to complete setup.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eAfter you have set up your new account, you’ll be able to toggle between the two by accessing the menu in the top right corner of the screen.\u003c/p\u003e\n\u003ch3\u003eConvert your personal account to a business account\u003c/h3\u003e\n\u003cp\u003eIf you’ve already built an audience using your personal account and it’s a fit for your business (say, you have a popular personal brand or your name is also your business name), you can convert your personal account into a business account. Doing so will retain your posts and followers so you don’t need to \u003ca href=\"/blog/get-more-followers-on-pinterest\"\u003egrow Pinterest followers\u003c/a\u003e from scratch.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eHere’s how to do it:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eWhile you’re logged into your personal account, access the menu from the top right corner of the screen. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eClick “Convert to business.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFollow prompts on the next few screens to build your profile and describe your business.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eClick ”Done” and proceed to business manager to complete additional details.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eNote: \u003c/strong\u003eYou can reverse this change later if you choose to convert back to a personal account and create a separate business account.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eHow to get started selling on Pinterest\u003c/h2\u003e\n\u003cp\u003eYou can start selling on Pinterest in one of three ways. The first, and best for most small business owners already selling online, is to connect Pinterest with your online store via an integration app. Learn how to do this for your Shopify store later in this section.\u003c/p\u003e\n\u003cp\u003eOtherwise, you can upload your product feed to \u003ca href=\"https://help.pinterest.com/en/business/article/before-you-get-started-with-catalogs\"\u003eCatalogs\u003c/a\u003e by installing the Pinterest tag on your website and uploading your products to Pinterest. For larger retailers, use the Pinterest API to create and manage your catalog. This is an advanced option that requires specialist knowledge.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote: \u003c/strong\u003eYou can still use rich pins and Pinterest Ads to drive sales for your business without directly connecting your store. \u003c/p\u003e\n\u003ch3\u003eHow to sell on Pinterest with Shopify \u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://help.pinterest.com/en/business/article/link-your-shopify-and-pinterest-accounts\"\u003eLink your Shopify store and your Pinterest account\u003c/a\u003e to promote the products on your website via the platform. While you can manually add the Pinterest tag to Shopify, as described above, using the Shopify Pinterest integration is a more straightforward approach.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://apps.shopify.com/pinterest\"\u003ePinterest Shopify app\u003c/a\u003e simplifies syncing your online store and inventory with your Pinterest account. When you integrate using the app, you can quickly publish product pins, create ads with a free credit, and track performance with the Pinterest tag. Plus, your product catalog will automatically update as you add or remove products from your website.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo connect: \u003c/strong\u003eGo to the \u003ca href=\"https://apps.shopify.com/\"\u003eShopify App Store\u003c/a\u003e and find the \u003ca href=\"https://apps.shopify.com/pinterest\"\u003ePinterest Shopify app\u003c/a\u003e. Click “Install” and follow the prompts to set it up. \u003c/p\u003e\n\u003ch2 id=\"4\"\u003e9 best practices for selling on Pinterest\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eBrand your Pinterest account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eFocus on high-quality visuals and content\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eUse Pinterest catalogs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eOrganize content into Pinterest boards\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eUse rich pins\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eExplore collection pins\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eLeverage Pinterest SEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eTry Pinterest Ads\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eEngage often\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eReady to \u003ca href=\"/blog/make-your-first-sale\"\u003emake your first sale\u003c/a\u003e on Pinterest? Here are some tips to help you make the most of your Pinterest account and reach your target audience of Pinterest users. \u003c/p\u003e\n\u003ch3 id=\"7\"\u003e1. Brand your Pinterest account\u003c/h3\u003e\n\u003cp\u003eTreat your Pinterest profile as you would any other surface where your brand shows up. Be sure your bio, username, business name, and avatar all follow your brand guidelines and accurately describe your business. \u003c/p\u003e\n\u003cp\u003eThese steps legitimize your business and help you earn confidence with Pinterest users looking to buy a product like yours. These two examples from \u003ca href=\"https://bushbalm.ca/\"\u003eBushbalm\u003c/a\u003e and \u003ca href=\"https://koparibeauty.com/\"\u003eKopari\u003c/a\u003e both use copy and visuals to instantly tell a visitor what they’re about. \u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003ch4\u003eVerify your business profile\u003c/h4\u003e\n\u003cp\u003eGo a step further with your profile by becoming a verified merchant. To qualify for the \u003ca href=\"https://help.pinterest.com/en/business/article/verified-merchant-program\"\u003eVerified Merchant Program\u003c/a\u003e, you must have a business profile, products that meet platform guidelines, and a Pinterest account that’s been active for 13 months. \u003c/p\u003e\n\u003cp\u003eAdvantages of the program include a verified badge on your profile, merchant values tags, and access to additional shopping features like pricing and availability information on every product Pin. \u003c/p\u003e\n\u003cp\u003eIn this example from \u003ca href=\"https://doebeauty.com/\"\u003eDoe Lashes\u003c/a\u003e, “Asian-owned” and “Personal touch” are value tags available to the brand through the verified program.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c/strong\u003ePinterest’s business blog has insights to help you thrive on the platform. Alongside its Pinterest Predicts report, it also publishes \u003ca href=\"https://business.pinterest.com/en-ca/blog/introducing-the-pinterest-palette/\"\u003ecolor trends\u003c/a\u003e to guide your creative.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e2. Focus on high-quality visuals and content\u003c/h3\u003e\n\u003cp\u003ePinterest is a visual search engine. That’s why high-quality product visuals including photography, video, and graphics are \u003ca href=\"/blog/digital-marketing\"\u003edigital marketing\u003c/a\u003e essentials for this channel. When users search for products and ideas, catchy imagery will draw their attention.\u003c/p\u003e\n\u003cp\u003ePinterest recommends the following for pin creative:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eVertical images work best at a 2:3 aspect ratio, ideally 1000 pixels by 1500 pixels in size\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInclude your logo or other brand signals (especially on Pinterest Ads)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAdd a caption, call to action, and link to every pin\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-guide=\"photography\"\u003e\u003c/div\u003e\n\u003cbr\u003e\n\u003cp\u003eThis example from \u003ca href=\"https://www.blume.com/\"\u003eBlume\u003c/a\u003e includes brand signals, graphics, and copy over a captivating image. Both the caption and the text overlay have a strong call to action (CTA) as they promise to add value for the pinner.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003ePinterest demands a creative and visually appealing approach, even if your products aren’t visual in nature. Users build boards around moods and aesthetics, so make sure your visual content is inspiring rather than overly salesy.\u003c/p\u003e\n\u003cp\u003eThis example from \u003ca href=\"https://www.carawayhome.com/products/cookware-sets/\"\u003eCaraway\u003c/a\u003e includes its products in an aspirational lifestyle photo that could live on any dream kitchen board.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e3. Use Pinterest catalogs\u003c/h3\u003e\n\u003cp\u003ePinterest catalogs is the platform’s main shopping feature. Catalogs allows you to import your store’s products into pins along with pricing, availability, and a direct link to buy. These are called product pins. Here’s an example from Herschel Supply that shows how your product information will look in a product pin: \u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eProduct pins also get priority placement at the top of searches. In this search for “running shoes,” you can see a row of product pins under the header “Shop running shoes” before the rest of the results.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003ch4\u003eHow to qualify for Pinterest catalogs\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://help.pinterest.com/en/business/article/before-you-get-started-with-catalogs\"\u003ePinterest catalogs\u003c/a\u003e is a feature available to business accounts with a claimed website and business practices that meet Pinterest’s requirements. These include having a compatible \u003ca href=\"/blog/shipping-policy\"\u003eshipping policy\u003c/a\u003e and \u003ca href=\"/blog/return-policy\"\u003ereturn policy\u003c/a\u003e, and availability of \u003ca href=\"/blog/contact-us-page\"\u003econtact information\u003c/a\u003e. You also need to have a data source for your products—if you’re a Shopify merchant, that would be your Shopify store.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e4. Organize content into Pinterest boards\u003c/h3\u003e\n\u003cp\u003ePinterest boards work as folders or categories for your collection of created and curated pins. Organize your boards so users can easily browse and engage with your pinned content. Boards can also boost your visibility in search if you optimize them for search terms relevant to your brand (more on that later).\u003c/p\u003e\n\u003cp\u003eHere’s a sample of boards by SPF brand \u003ca href=\"https://supergoop.com/\"\u003eSupergoop\u003c/a\u003e. The boards are organized by product type and theme, with a few educational boards mixed in. Educational content can support potential customers with their purchases and position your brand as an authority in your industry.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eNotice how a consistent color palette makes the brand look cohesive. Inside its boards, Supergoop also puts its best foot forward, with graphics that use similar design elements:\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eEven inside a product-focused board, Supergoop is careful not to overload the content with product pins. These live naturally among other helpful and on-brand content like demos and \u003ca href=\"/blog/user-generated-content\"\u003euser-generated content\u003c/a\u003e: \u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c/strong\u003eMove pins between boards using the \u003ca href=\"https://help.pinterest.com/en/article/move-pins-to-another-board\"\u003ebulk organizing\u003c/a\u003e feature in Pinterest. This is an efficient way for busy business owners to move multiple pins for campaigns, promos, and seasonal collections.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e5. Use rich pins\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://help.pinterest.com/en/business/article/rich-pins\"\u003eRich pins\u003c/a\u003e automatically sync with website data and display that data for users. There are three types of rich pins:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eArticle pins: \u003c/strong\u003eArticle pins include the headline or title, description, and author of the article or blog post.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eProduct pins: \u003c/strong\u003eProduct pins include pricing, availability, and product information.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eRecipe pins: \u003c/strong\u003eRecipe pins include the title, serving size, cook time, ratings, diet preference, and list of ingredients.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eWhile you’ve already learned about the benefits of product pins earlier in this article, other types of rich pins can be helpful as part of your content marketing strategy. For example, food brands can build value for potential customers with recipes that use their product. Here’s an example from Starbucks:\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c/strong\u003e Rich pins are especially valuable, as they don’t require any manual updating. If you update the information on your website, it will automatically update for your rich pins as well.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e6. Explore pin formats\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://help.pinterest.com/en/business/article/shop-the-look-product-tagging\"\u003eCollections pins\u003c/a\u003e are groups of product pins. When a user clicks on a pin in a collection, they can easily shop for similar or related products from your store. This is a great way to expose pinners to your brand. Collections pins can be promoted and converted to a collections ad. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://help.pinterest.com/en/business/article/try-on\"\u003eTry on product pins\u003c/a\u003e use augmented reality (AR) technology to let Pinterest users virtually “try on” products they find on the platform. This feature can be enabled on product pins. You must have a business account and catalogs enabled to use this feature. It currently isn’t available in every market.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003ePinterest\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSwitch up your format and try \u003ca href=\"https://help.pinterest.com/en/article/create-a-pin-from-an-image-or-video\"\u003evideo pins\u003c/a\u003e! As with other social media platforms, video is a growing format on Pinterest. Rather than copy-pasting your TikTok strategy, experiment with your video content to see what resonates with your audience. Later in this article, you’ll also explore several types of Pinterest video ads you can use to promote your brand.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e7. Leverage Pinterest SEO\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/ecommerce-seo-best-practices\"\u003eInvesting in search engine optimization (SEO\u003c/a\u003e) for Pinterest will boost visibility and traffic to your page and website. Keywords are a core component of Pinterest \u003ca href=\"/blog/seo-marketing\"\u003eSEO\u003c/a\u003e, since the platform functions as a visual search engine. The higher you rank, the more people will see your content, engage with your pins, and discover your products.\u003c/p\u003e\n\u003cdiv data-guide=\"seo\"\u003e\u003c/div\u003e\n\u003cbr\u003e\n\u003cp\u003eYou can use external keyword research tools to develop your SEO strategy, but Pinterest also offers a native keyword research tool. You can access this through the Ads platform by creating a campaign and choosing “Conversion” as your business goal. Enter keywords associated with your brand to see keyword search volume and related keywords.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eFind words and phrases relevant to your products and pins through the Pinterest search bar. Pinterest will auto suggest search queries based on Pinterest’s own historical search data. Typing a simple term into the search bar can give you ideas for \u003ca href=\"/blog/long-tail-keywords\"\u003elong-tail keywords\u003c/a\u003e:\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eOnce you’ve chosen your keywords, it’s time to use them. Understand what types of content people are looking for on Pinterest by looking at the top search results. This should help you choose images. \u003c/p\u003e\n\u003cp\u003eYou can then optimize your pins by:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eUsing keywords in pin titles and descriptions. Follow character and word count recommendations for each as you create your pins\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUsing relevant hashtags in pin descriptions \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePutting pins in relevant boards with optimized titles and board descriptions \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUsing rich pin formats\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIn the following examples, see how brands \u003ca href=\"https://girlfriend.com/\"\u003eGirlfriend Collective\u003c/a\u003e, \u003ca href=\"https://rothys.com/en-ca\"\u003eRothy’s\u003c/a\u003e, and \u003ca href=\"https://paireyewear.com/\"\u003ePair Eyewear\u003c/a\u003e use descriptive text, keywords, and hashtags to optimize their pins:\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"A man in recycled puffer vest in a pin by girlfriend colective src=\" https:\u003e \n\u003c/p\u003e\u003cp\u003e“Pinterest is this strangely powerful hidden tool that I don’t think a lot of people are using,\" \u003ca href=\"/blog/boxthrone-crowdfunding\"\u003esays\u003c/a\u003e Dan Blacklock, founder of BoxThrone. “When you do a Google image search, a good 20% of the photos that show up are from Pinterest, at least from my product. That matters a lot in SEO.”\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e8. Try Pinterest Ads\u003c/h3\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/i4EZhcegY7g?si=SueLk-xXo9YjszxV\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\" teidentifier=\"foc8c5forf6lw1620qa\"\u003e\u003c/iframe\u003e\n\u003cp\u003e\u003ca href=\"/blog/pinterest-ads\"\u003ePinterest Ads\u003c/a\u003e are available to business accounts and can be a valuable marketing channel for your brand. There are a few types of Pinterest ads you can use depending on your content, products, and goals: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003ePromoted pins look like regular pins but with a “Promoted by” tag above your username.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://help.pinterest.com/en/business/article/showcase-ads\"\u003eShowcase ads\u003c/a\u003e are carousel ads where each image in the carousel can link to a different page on your website. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://help.pinterest.com/en/business/article/quiz-ads\"\u003eQuiz ads\u003c/a\u003e are dynamic ads that allow you to poll your audience directly inside the pin. This is a great way to personalize the experience and send users to different pages, depending on the result. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eShopping ads are designed to promote products to your target audience and can be formatted as a static image, video, or collections ad.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://business.pinterest.com/en-ca/blog/product-highlights-pinterest-presents-2023/\"\u003ePremiere spotlight\u003c/a\u003e is a new feature that shows edge-to-edge video in search and home feeds on mobile. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAgain, if we look at search results for “running shoes,” you can see organic results mixed with promoted pins from Adidas, Saucony, and Merrell:\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eWhen you create ad campaigns, you can target customers based on audiences from \u003ca href=\"/blog/build-email-list\"\u003eemail lists\u003c/a\u003e, demographics and location. To create even more targeted and effective campaigns, consider adding interests and \u003ca href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\"\u003ekeywords\u003c/a\u003e. To use this feature and launch the Ads platform, navigate to “Create campaign” from the main menu on Pinterest.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e9. Engage often\u003c/h3\u003e\n\u003cp\u003eAs with any social media platform, your success is determined by how engaging your content is but also how you respond to that engagement. Pinterest should be considered a two-way communications channel, where your brand engages with its audience. Pin user-generated content, re-pin posts from other users, and post consistently to show you’re a brand that’s invested in its customers. You can also create group boards with influencers, power users, and other brands to expand your reach.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eTrack and analyze Pinterest performance\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"https://analytics.pinterest.com/\"\u003ePinterest Analytics\u003c/a\u003e provides valuable \u003ca href=\"/blog/17921828-dont-fear-analytics-ill-make-it-simple-for-you\"\u003einsights\u003c/a\u003e into how your account, pins, and ads are performing. You can also view specific metrics for your product pins.\u003c/p\u003e\n\u003cp\u003ePinterest’s analytics allow you to toggle between organic and promoted content to measure results separately. A number of filters allow you to slice the information by date range, device, and type of engagement. In your analytics dashboard, you can also drill down to specific pin performance metrics. Learn about trends and audience insights, too, by exploring the links in the left navigation bar.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eNote: \u003c/strong\u003eIn addition to Pinterest Analytics, you can also track performance of your product pins through your Shopify dashboard when you use the Pinterest app for Shopify.\u003c/p\u003e\n\u003ch2\u003eTurn Pinterest users into loyal customers\u003c/h2\u003e\n\u003cp\u003eThere are two key things to remember when you’re learning how to sell on Pinterest: it’s a visual platform, and it functions more like a search engine than a social networking site. Your Pinterest content should be visually engaging and targeted to the appropriate audience and relevant keyword searches.\u003c/p\u003e\n\u003cp\u003eOnce you’ve attracted your target audience, make it easy for them to buy by taking advantage of Pinterest’s shopping features. Integrating it with your online store via the \u003ca href=\"https://apps.shopify.com/pinterest\"\u003ePinterest Shopify App\u003c/a\u003e makes it easy to sync your product catalog to the platform. Now you’re ready to turn pins into purchases!\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"6\"\u003eHow to sell on Pinterest FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDoes it cost to sell on Pinterest?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eNo, it doesn’t cost to sell on Pinterest. You can add the free Pinterest Shopify app to your website to start selling today. There are costs associated with any promoted pins or Pinterest Ads.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you sell a product on Pinterest?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can sell a product on Pinterest by connecting your Pinterest business account to your online store and syncing your products using Pinterest catalogs. You can also use promoted pins, rich pins, Pinterest SEO, and Pinterest Ads to drive traffic to your store and sell products on Pinterest.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat sells best on Pinterest?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf you’re looking to sell on Pinterest, the following categories are the most popular among Pinterest users:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eJewelry and accessories\u003c/li\u003e\n\u003cli\u003eBeauty products and personal care\u003c/li\u003e\n\u003cli\u003eHome and garden goods\u003c/li\u003e\n\u003cli\u003ePet products\u003c/li\u003e\n\u003cli\u003eHealth and wellness products\u003c/li\u003e\n\u003cli\u003eFashion\u003c/li\u003e\n\u003cli\u003eTravel\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I make money on Pinterest?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou make money on Pinterest by building an audience of engaged followers, establishing your brand, and promoting products from your online store with a Pinterest marketing strategy. Product pins allow users to see product information directly inside a pin, making it easier for them to make a purchase decision.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I make my products stand out on Pinterest?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003ePinterest is a visual search engine, and it’s one of the best social media platforms for product discovery. It’s therefore important to use visually appealing images as creative. You will also want to use rich pin formats like product pins to add more information from your online store to your pins. Pay attention to SEO if you want to sell on Pinterest—pins with relevant keywords can appear higher in search results.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Pinterest can be a valuable sales and marketing channel for businesses looking to attract motivated buyers. With a few free tools and best practices, you can start selling your products on Pinterest today.","excerptHtml":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"Illustration of a purse for sale on Pinterest\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-on-pinterest.png?v=1715370828\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-on-pinterest.png?v=1715370828\" data-mce-selected=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ePinterest can be a valuable sales and marketing channel for businesses looking to attract motivated buyers. With a few free tools and best practices, you can start selling your products on Pinterest today.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Sell on Pinterest in 9 Easy Steps (2025)","description":"Discover effective strategies to boost your sales on Pinterest. Learn how to create engaging pins, use SEO, and leverage analytics for success."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,{"__typename":"Metafield","value":"Christine Cassis","key":"reviewed_by"},{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/how-to-sell-on-pinterest\",\"en-GB\":\"https://www.shopify.com/uk/blog/how-to-sell-on-pinterest\",\"en-AU\":\"https://www.shopify.com/au/blog/how-to-sell-on-pinterest\",\"en-ID\":\"https://www.shopify.com/id/blog/how-to-sell-on-pinterest\",\"en-NZ\":\"https://www.shopify.com/nz/blog/how-to-sell-on-pinterest\",\"en-ZA\":\"https://www.shopify.com/za/blog/how-to-sell-on-pinterest\",\"en-NG\":\"https://www.shopify.com/ng/blog/how-to-sell-on-pinterest\",\"en-PH\":\"https://www.shopify.com/ph/blog/how-to-sell-on-pinterest\",\"en-SG\":\"https://www.shopify.com/sg/blog/how-to-sell-on-pinterest\",\"en-HK\":\"https://www.shopify.com/hk/blog/how-to-sell-on-pinterest\",\"en-IE\":\"https://www.shopify.com/ie/blog/how-to-sell-on-pinterest\",\"en-MY\":\"https://www.shopify.com/my/blog/how-to-sell-on-pinterest\",\"pt\":\"https://www.shopify.com/br/blog/58586373-como-o-pinterest-gera-vendas-online\",\"ja-JP\":\"https://www.shopify.com/jp/blog/shopify-pinterest\",\"de\":\"https://www.shopify.com/de/blog/pinterest-guide\",\"es\":\"https://www.shopify.com/es/blog/como-vender-en-pinterest\",\"fr\":\"https://www.shopify.com/fr/blog/8350283-pourquoi-avoir-un-compte-pinterest-professionnel-et-comment-lutiliser-simplement-meme-pour-les-debutants\",\"it\":\"https://www.shopify.com/it/blog/usare-pinterest-per-vendere\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Pinterest Ads: A Beginner’s Guide (2024)\",\"url\":\"blog/pinterest-ads\"},{\"title\":\"15 Essential TikTok Statistics for Marketers in 2024\",\"url\":\"blog/tiktok-statistics\"},{\"title\":\"YouTube Shorts Monetization: How Much You Can Make (2024)\",\"url\":\"blog/youtube-shorts-monetization\"},{\"title\":\"15 Best Free Video Editing Software For 2024\",\"url\":\"blog/best-free-video-editing-software\"},{\"title\":\"Instagram Handle Usage on Business Cards (Guide )\",\"url\":\"blog/instagram-on-business-card\"},{\"title\":\"6 Strategies for How To Scale Facebook Ads\",\"url\":\"blog/scale-facebook-ads\"},{\"title\":\"28 Creative Instagram Bio Ideas for 2024\",\"url\":\"blog/instagram-bio\"},{\"title\":\"How To Market Your Business on Social Media: 15 Effective Ways\",\"url\":\"blog/69319365-20-highly-effective-ways-to-promote-a-product\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-on-pinterest_30b08d26-2337-4913-8c42-e14072c4583e.png?v=1729525887","imageAltText":"Illustration of a purse for sale on Pinterest","modifiedAt":"Sep 11, 2024","modifiedAtRaw":"2024-09-11T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/211686281","handle":"211686281-moving-from-etsy-to-shopify","title":"Moving From Etsy to Shopify: An Ecommerce Migration Story","publishedAt":"2024-09-10T20:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/old-world-kitchen-etsy-to-shopify-header_da4d736e-1b27-47fd-8721-54d060961c90.jpg?v=1729525760","altText":"Handmade wooden spoons lay arranged on a table with linens and flowers","width":1617,"height":848},"tags":["Founder Stories","Starting Up"],"contentHtml":"In 2009, the Polder family decided to become farmers. At the time, they were living on a half-acre property in Melrose, Florida, and had no prior farming experience. They made the small space work for them, raising rabbits, making jams, and selling them both locally.\n\u003cp\u003eToday, the Polder family lives and works on a 115-acre farm, where they run a successful handcrafted wooden home-goods business, \u003ca data-mce-fragment=\"1\" href=\"https://www.poldersoldworldmarket.com/\" data-mce-href=\"https://www.poldersoldworldmarket.com/\"\u003eOld World Kitchen\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThe business makes most of its sales on its \u003ca href=\"/online\"\u003eShopify store\u003c/a\u003e, but this wasn’t always the case.\u003c/p\u003e\n\u003cp\u003eOld World Kitchen began offline, then launched on Etsy. While the Polder family credits Etsy with helping establish the brand, it was a move to Shopify that unlocked growth. After moving platforms, conversions increased and Old World Kitchen was able to expand into resale goods and email marketing.\u003c/p\u003e\n\u003cp\u003eHere, business manager Loran Polder speaks about her family’s journey and the benefits of moving from a marketplace to an online store.\u003c/p\u003e\n\u003ch2\u003eMeet Old World Kitchen\u003c/h2\u003e\n\u003cp\u003eAfter dabbling in basket weaving, blacksmithing, and leather work, Loran’s dad, Trevor, found his stride with \u003ca href=\"/blog/sell-woodworking-projects\"\u003ewoodworking\u003c/a\u003e. The family began selling his handcarved wooden spoons at local farmers markets, garnering positive reception. The success of the spoons prompted the family to pursue the farming business in a serious way.\u003c/p\u003e\n\n\u003cp\u003e“We just went for it,\" says Loran of the family’s early days. \"We certainly weren’t getting rich doing it, but it was moving in the direction of our dreams.\"\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eYou just don’t see people bringing this kind of product to your doors these days.\u003c/p\u003e\n\u003ccite\u003eLoran Polder\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eThe Polder family then packed their bags and moved to a larger farm property in Tennessee, adding dairy cows and beekeeping to their scope. True to their Old World approach, their initial sales channel was also a throwback. The Polders packaged their honey and handmade goods into gift baskets, and \u003ca href=\"/blog/door-to-door-sales\" target=\"_blank\"\u003esold them door to-door\u003c/a\u003e. “You just don’t see people bringing this kind of product to your door these days,” says Loran.\u003c/p\u003e\n\u003cp\u003eThe Polders found surprising success with the approach, but it was time consuming and unsustainable. That’s when a neighbor suggested an \u003ca href=\"/blog/sell-on-etsy\"\u003eEtsy\u003c/a\u003e store. But at the time, the family didn’t even own a home computer. “We were going to the local library to check emails,” Loran says.\u003c/p\u003e\n\u003cp\u003e“We knew nothing about marketing,” says Loran. “It just seemed to us, sheltered as we were, that you put up a website and people got to it somehow.” The main benefit of a marketplace, however, is that high-intent buyers are built in. And three days after launching, they made their first sale. “That was hugely encouraging to us,” says Loran.\u003c/p\u003e\n\u003ch2\u003eBuilding a brand on their own terms\u003c/h2\u003e\n\u003cp\u003eIt was when a \u003ca href=\"/blog/pop-up-shop\"\u003epop-up\u003c/a\u003e opportunity landed on their plate that the Polder family began investing in their brand's image, honing in on a message and vision for the company as a whole.\u003c/p\u003e\n\u003cp\u003eThat effort to \u003ca href=\"/blog/how-to-build-a-brand\"\u003ebuild a brand\u003c/a\u003e led to more success—until the family hit peak production capacity. That’s when they asked themselves: How do we scale?\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eI think that a lot of crafters have this idea that you have to be the poor struggling artist, like there’s something wrong with figuring out how to make your business profitable.\u003c/p\u003e\n\u003ccite\u003eLoran Polder\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eThe family considered investing in a \u003ca href=\"/blog/cnc-projects-that-sell\"\u003eCNC machine\u003c/a\u003e to create another line of wooden spoons at a lower price point. The move, however, would contradict the brand’s by-hand ethos. The alternative? Increase their prices. “I think that a lot of crafters have this idea that you have to be the poor struggling artist,” says Loran, “like there’s something wrong with figuring out how to make your business profitable.”\u003c/p\u003e\n\u003cp\u003eTheir customers are happy to pay the higher prices for products rather than buy from other producers selling comparable products at a fraction of the cost. That’s because the family behind Old World Kitchen isn’t selling just a spoon. They’re selling a way of life, their story, and an experience.\u003c/p\u003e\n\n\u003cp\u003eAs their brand grew, and their prices became more aligned with a luxury brand, the Polders found Etsy could no longer meet the needs of their growing business. Loran felt the typical Etsy shopper—younger and more budget conscious—was no longer their \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThe Polders began to grow their social channels in an effort to build a customer base outside of Etsy. In the meantime, they upgraded their camera and editing skills to improve their \u003ca href=\"/blog/ecommerce-photography\"\u003eproduct photography\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWhen they were ready to move away from Etsy, they tried \u003ca href=\"/blog/etsy-alternatives\"\u003ealternative marketplaces\u003c/a\u003e and platforms before deciding to build a store with Shopify.\u003c/p\u003e\n\u003ch2\u003eThe new Old World Kitchen\u003c/h2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\n\u003cp\u003eMoving from Etsy to a new store on Shopify was a game changer. “We were just absolutely blown away, because our conversion rate went up so much,” says Loran.\u003c/p\u003e\n\u003cp\u003eWhile the family needed to learn marketing on the fly, the efforts meant their visitors were high-intent. “There’s a huge amount of distraction on Etsy,” Loran says. “It’s more like strolling through a crafts fair rather than intentionally driving up to a brick-and-mortar store.\"\u003c/p\u003e\n\u003cp\u003eOld World Kitchen held firm with the new \u003ca href=\"/blog/pricing-strategies\"\u003epricing strategy\u003c/a\u003e and continued to grow its following. The pricing model allowed the business to scale while staying true to its craft origins. Each year, as they hit production capacity, the family regroups to decide how they can continue to grow while maintaining brand integrity.\u003c/p\u003e\n\u003cp\u003eOne of those strategies was partnering with other brands as \u003ca href=\"/collective/retailer\"\u003eresellers\u003c/a\u003e—an avenue of growth that was not possible with Etsy. Now, complementary products like cast iron cookware and tea towels are available in the store.\u003c/p\u003e\n\n\u003ch2\u003eWhen (and why) to move from Etsy to Shopify\u003c/h2\u003e\n\u003cp\u003eLoran credits Etsy for getting the family’s business off the ground. The platform was a good place to experiment with ecommerce, learn about online \u003ca href=\"/blog/customer-service\"\u003ecustomer service\u003c/a\u003e, and bring their product to an existing audience.\u003c/p\u003e\n\u003cp\u003eBut they quickly outgrew it. In contrast to Etsy's marketplace structure, the freedom and flexibility of running a business on Shopify let the Polder family scale their business and automate Old World Kitchen’s commerce processes—so they could focus on what they do best: making.\u003c/p\u003e\n\u003cp\u003eThe right time to migrate from Etsy to Shopify and build your own ecommerce store depends on your goals, growth rate, and the features your business needs.\u003c/p\u003e\n\u003cp\u003eAs a store owner, you might be ready to move your handmade business and open a new Shopify store if:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eBrand is integral to what you make.\u003c/strong\u003e If your \u003ca href=\"/blog/brand-storytelling\"\u003ebrand story\u003c/a\u003e or visual design are important to you, it’s more challenging to center these on Etsy. Port your products to a platform, like Shopify, that allows you to own your brand and customize the experience for your customer.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eYou want to scale by converting your handmade production to a manufacturer.\u003c/strong\u003e While Etsy now allows some mass-produced goods, the audience is still predominantly those looking for handmade or vintage goods. When you make this move, you may have outgrown the Etsy customer.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eYour target audience exists outside of the Etsy community. \u003c/strong\u003eThis may be the case if your brand decides to target a more luxury-focused customer. Setting up an online store lets you optimize for the search terms that are relevant to you.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eYou’re interested in expanding your brand beyond products you make yourself. \u003c/strong\u003eEtsy prohibits reselling, except in the case of vintage items. If you’re looking to partner with other brands to curate products, your own Shopify store will give you more flexibility to do so.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eYou want to have control over your own \u003c/strong\u003e\u003ca href=\"/blog/internet-marketing\"\u003e\u003cstrong\u003emarketing\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e and customer lists.\u003c/strong\u003e When you build on platforms like Etsy or some social channels, you often don’t own your audience or customer lists. Owning a store on Shopify lets you collect customer emails and market your business your way. Communicate directly to your loyal customers to ensure repeat business.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eYou have surpassed a certain number of sales per month.\u003c/strong\u003e Etsy’s pricing model relies on per-listing and per-transaction fees. This is ideal for new businesses, but the costs may not be worth it for large-volume stores. Once you’ve crested a certain sales threshold, Shopify’s monthly plans and lower transaction fees may be more attractive.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou can also maintain a presence on \u003ca href=\"/blog/etsy-and-shopify\"\u003eEtsy and Shopify\u003c/a\u003e at the same time. It’s a tactic the Polder family employs, using their Etsy store as a secondary sales channel.\u003c/p\u003e\n\u003ch2\u003eA business for generations to come\u003c/h2\u003e\nToday, Loran handles all of the tasks involved with keeping the online store running, including everything from social media to email marketing. Her younger sister manages the \u003ca href=\"/blog/order-fulfillment\"\u003eshipping and fulfillment\u003c/a\u003e, while most of the family makes up the production team, with Trevor at the helm. Matriarch Angela Polder heads up quality control. “If anybody’s slacking, she makes sure they know it,” says Loran.\n\u003cp\u003eOld World Kitchen is a business designed to support generations to come, with room to incorporate future spouses and children into the mix.\u003c/p\u003e\n\u003cp\u003eThe Polder family’s own story is one and the same with the brand. Being able to tell it on every page of their own site is critical to the success of their business and the preservation of their legacy.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003ePhotos courtesy of Old World Kitchen\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eMoving from Etsy to Shopify FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat’s the difference between Etsy and Shopify?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEtsy and Shopify are both ecommerce platforms that let you sell products and run your business online. The key difference between the platforms is that Etsy is a marketplace for handcrafted, vintage, and independent goods, while Shopify allows merchants to sell through an online store, at a physical location, and via social media. As a result, Etsy stores must comply with the rules and restrictions of the marketplace. Shopify merchants, on the other hand, have full control over all elements of their stores.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cbr\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan I move my Etsy shop to Shopify?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can move from Etsy to Shopify entirely or manage them as two separate sales channels. Use an Etsy migration tool to import data and products into Shopify. If you plan on maintaining both channels, an app like \u003ca href=\"https://apps.shopify.com/etsy-marketplace-integration\"\u003eEtsy Marketplace Integration\u003c/a\u003e can sync your products and sales from your online store and your Etsy store to help you manage everything in one place.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cbr\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the steps to migrate from Etsy to Shopify?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThis is a step-by-step guide to \u003ca href=\"https://help.shopify.com/en/manual/migrating-to-shopify/shopify-import/etsy-migration\"\u003emigrating your data from Etsy to Shopify\u003c/a\u003e:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eExport your Etsy data as a CSV file from your Etsy shop manager. This includes downloading store data, customer data, and product data (your Etsy listings).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eImport your shop data into Shopify. Use the Store Importer app from the Shopify App Store (accessed directly from your Shopify admin) to upload your CSV file.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eReview and update your data to ensure it is imported successfully. If any listing data fails to import, you can upload files manually. Your Shopify migration is complete!\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThere are a number of other apps in the App Store that can help you import or sync your data across the platforms.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cbr\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhen should you make the switch from an Etsy store to a Shopify store?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou may be ready to make the move from Etsy to Shopify if your brand has built a substantial following and you think you can drive traffic to a standalone ecommerce site. Other signals that it’s time to move include the need for additional site functionality, interest in curating products from other brands, or the desire to build an email list.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cbr\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the benefits of moving from Etsy to Shopify?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe benefits of moving from Etsy to Shopify and building your own site include the ability to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eOwn your relationships and target new customers outside of Etsy’s community.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eGain control over the design and function of your site with customizable theme options from the \u003ca href=\"https://themes.shopify.com/\"\u003eShopify Themes Store\u003c/a\u003e.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eGive legitimacy to your brand with \u003ca href=\"https://www.shopify.com/blog/choose-domain-name\"\u003eyour own domain\u003c/a\u003e.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eGrow your brand beyond the limitations of Etsy by bringing on other curated brands, adding \u003ca href=\"/blog/selling-wholesale\"\u003ewholesale\u003c/a\u003e pricing, or moving your production to a \u003ca href=\"/blog/business-model\"\u003emanufacturing\u003c/a\u003e facility.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDevelop your content marketing strategy and improve \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eSEO\u003c/a\u003e with a blog or video content hosted on your site.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eRun \u003ca href=\"https://www.shopify.com/email-marketing\"\u003eemail marketing campaigns\u003c/a\u003e to drive sales and traffic. Communication with customers on Etsy is restricted to messages within the platform. Shopify allows you to communicate regularly with your customers and subscribers directly.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLayer on apps from the \u003ca href=\"https://apps.shopify.com/\"\u003eShopify App Store\u003c/a\u003e to increase site functionality.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTell your brand story your way.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"The Polder family built their business on Etsy. But as Old World Kitchen evolved, they outgrew the marketplace. Learn why they moved their brand from Etsy to Shopify.","excerptHtml":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/old-world-kitchen-etsy-to-shopify-header.jpg?v=1666015160\" alt=\"Handmade wooden spoons lay arranged on a table with linens and flowers\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Polder family built their business on Etsy. But as Old World Kitchen evolved, they outgrew the marketplace. Learn why they moved their brand from Etsy to Shopify.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"Moving From Etsy to Shopify: An Ecommerce Migration Story","description":"When is it the right time to migrate a store from Etsy to Shopify? Learn how Old World Kitchen made the decision to move."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/211686281-moving-from-etsy-to-shopify\",\"en-GB\":\"https://www.shopify.com/uk/blog/211686281-moving-from-etsy-to-shopify\",\"en-AU\":\"https://www.shopify.com/au/blog/211686281-moving-from-etsy-to-shopify\",\"en-ID\":\"https://www.shopify.com/id/blog/211686281-moving-from-etsy-to-shopify\",\"en-NZ\":\"https://www.shopify.com/nz/blog/211686281-moving-from-etsy-to-shopify\",\"en-ZA\":\"https://www.shopify.com/za/blog/211686281-moving-from-etsy-to-shopify\",\"en-NG\":\"https://www.shopify.com/ng/blog/211686281-moving-from-etsy-to-shopify\",\"en-PH\":\"https://www.shopify.com/ph/blog/211686281-moving-from-etsy-to-shopify\",\"en-SG\":\"https://www.shopify.com/sg/blog/211686281-moving-from-etsy-to-shopify\",\"en-HK\":\"https://www.shopify.com/hk/blog/211686281-moving-from-etsy-to-shopify\",\"en-IE\":\"https://www.shopify.com/ie/blog/211686281-moving-from-etsy-to-shopify\",\"en-MY\":\"https://www.shopify.com/my/blog/211686281-moving-from-etsy-to-shopify\",\"es\":\"https://www.shopify.com/es/blog/migracion-etsy-a-shopify\",\"fr\":\"https://www.shopify.com/fr/blog/etsy-vers-shopify\",\"it\":\"https://www.shopify.com/it/blog/vendere-su-etsy-e-passare-a-shopify\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"Etsy and Shopify- How Three Makers Used Both to Grow Their Businesses\",\"url\":\"blog/etsy-and-shopify\"},{\"title\":\"How to Sell on Facebook Marketplace and Facebook Shops in 2024\",\"url\":\"blog/sell-on-facebook\"},{\"title\":\"The Most Profitable Digital Products to Sell (and How to Promote Them)\",\"url\":\"blog/digital-products\"},{\"title\":\"30 Best Passive Income Ideas To Build Your Wealth (2024)\",\"url\":\"blog/passive-income-ideas\"},{\"title\":\"Shop Pay Is the Fastest and Best-Converting Checkout Experience on the Internet\",\"url\":\"blog/shop-pay-checkout\"},{\"title\":\"10 Easy and Profitable Crafts to Make and Sell\",\"url\":\"blog/crafts-to-make-and-sell\"},{\"title\":\"A Guide to the Good Life- How to Start a Lifestyle Business\",\"url\":\"blog/how-to-start-a-lifestyle-business\"},{\"title\":\"How to Start a Business in California- 8 Easy Steps\",\"url\":\"blog/starting-a-business-in-california\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/old-world-kitchen-etsy-to-shopify-header_da4d736e-1b27-47fd-8721-54d060961c90.jpg?v=1729525760","imageAltText":"Handmade wooden spoons lay arranged on a table with linens and flowers","modifiedAt":"Sep 10, 2024","modifiedAtRaw":"2024-09-10T20:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/555808817186","handle":"business-ideas-for-college-students","title":"20 Business Ideas for College Students in 2025","publishedAt":"2024-09-06T13:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/zodiac-business-ideas-college-students_1e2559aa-5c99-449b-bb93-ba99c70cd617.jpg?v=1729525783","altText":"Illustration of a college student lifting a graduation cap to reveal an idea light bulb","width":2000,"height":1050},"tags":["Entrepreneurship","Find an Idea"],"contentHtml":"\u003cp\u003eWhile summers typically bring sunshine and a chance to relax or travel, for college students the season presents a different opportunity. Starting a small business while you’re still in college can help you reduce tuition debt and earn real-world experience in the summer months. It may even become a flexible side gig once classes resume.\u003c/p\u003e\n\u003cp\u003eEven better news: There are ways to design your summer around something you enjoy, where you \u003ca href=\"/blog/make-money-online\"\u003emake money online\u003c/a\u003e while setting your own hours. There is no shortage of clever small business ideas for college students. But which one is right for you?\u003c/p\u003e\n\u003cp\u003eAhead, explore low-barrier business ideas for college students that you can implement with little to no upfront investment or experience. The future is bright for those who seize it! \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e20 business ideas for college students\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eThe benefits of starting a business in college\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow do I start a business as a college student?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eBusiness ideas for college students FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e20 business ideas for college students\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eSell handmade goods\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eStart a tutoring business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eSell digital products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eStart a neighborhood service-based business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eTry dropshipping\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eBecome a content creator\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eBecome a reseller\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eSell print-on-demand goods\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eBecome a freelancer\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eCreate experiences\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eSell at pop-up shops and markets\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eRun a summer camp program\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eOffer technical services\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eStart and monetize a podcast\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eCreate and sell student resources\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eStart a community-focused business or non-profit\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eInnovate and develop a new product\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eOrganize on-campus events\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eTry affiliate marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eOffer branding and marketing services\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eWhether you’re fresh out of high school or you’re on break before your senior year of college, this is your moment. When else in your life will you have this much time—and youthful energy—to make a leap? \u003c/p\u003e\n\u003cp\u003eThere are plenty of profitable business ideas for college students that require no startup costs, and can even be \u003ca href=\"/blog/home-business\"\u003erun from your home\u003c/a\u003e (or dorm room).\u003c/p\u003e\n\u003chr\u003e\u003ccenter\u003e\n\u003ch3\u003eStart a business in college and try Shopify free today\u003c/h3\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/center\u003e\u003chr\u003e\n\u003ch3 id=\"5\"\u003e1. Sell handmade goods\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\"/blog/partners-bookhou-modern-mom-and-pop\"\u003e\u003cem\u003eBookhou\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you’re creative, take a break from the books to work with your hands and \u003ca href=\"/blog/things-to-make-and-sell\"\u003esell handmade goods\u003c/a\u003e. You can sell your products through an ecommerce store, \u003ca href=\"/blog/online-selling-sites\"\u003eonline marketplace\u003c/a\u003e, or in-person events like a local market. There may be opportunities to sell or market your goods on campus, too. Check with your student administration for rules around commercial activity on school property. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003e🧼 Success Story: How Katie Carson Build a Soap Empire on YouTube\u003c/h4\u003e\n\u003cp\u003eRoyalty Soaps was born after its founder—then a high school student—gained a loyal YouTube following for her soap-making content. 👉 \u003cstrong\u003e\u003ca href=\"/blog/royalty-soaps-youtube\"\u003eRead Katie's story\u003c/a\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"6\"\u003e2. Start a tutoring business\u003c/h3\u003e\nHelp high school students with summer studies or younger students prep for the college classes you aced last semester. You can advertise your services on campus and across other marketing channels. Use a simple \u003ca href=\"/blog/build-a-website\"\u003eecommerce website\u003c/a\u003e to sell time slots and showcase your skills and offerings. \n\u003ch3 id=\"7\"\u003e3. Sell digital products\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\"/blog/thread-theory-menswear-sewing\"\u003eThread Theory\u003c/a\u003e creates and sells digital sewing patterns, delivered as PDFs to its customers. \u003cem\u003eThread Theory \u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThis is one of the best business ideas for students living in cramped apartments or dorm rooms. All you need is a computer and your creativity. If you’re studying design, try creating templates or printable digital art to \u003ca href=\"/blog/how-to-sell-online\"\u003esell online\u003c/a\u003e. In a music program? Create beats or short music clips to license for commercial use. \u003c/p\u003e\n\u003ch3 id=\"8\"\u003e4. Start a neighborhood service-based business\u003c/h3\u003e\nWhat services can you offer in your community? Launch a basic website to advertise your availability for child care, pet sitting, delivery, personal shopping, maintenance, landscaping, or cleaning services—there are endless possibilities for \u003ca href=\"/blog/12-things-to-sell-on-shopify-other-than-products\"\u003ethings to sell\u003c/a\u003e other than products. This college business idea is a great way to connect with the local community and build your network.\n\u003ch3 id=\"9\"\u003e5. Try dropshipping\u003c/h3\u003e\n\u003cp\u003eDropshipping lets you sell goods to customers without ever having to buy products upfront or \u003ca href=\"/retail/inventory-management\"\u003emanage inventory\u003c/a\u003e. This is a great idea for those with skills in design and marketing. The products are less important than how you curate, market, and position them. This is one of many side hustles for college students that’s ideal for those living in small spaces like dorms. All you need is a laptop and an internet connection.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e6. Become a content creator\u003c/h3\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/xtql8QHduIE?si=-OR-4uJnahlsiooF\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" teidentifier=\"p8cygwdt52blw8aw2rg\"\u003e\u003c/iframe\u003e\n\u003cp\u003eAngelina Li started making her own slime at age 14, documenting her experiments on TikTok. After she went viral, she built \u003ca href=\"/blog/fireflyslime\"\u003eFireflyslime\u003c/a\u003e, running the business while attending college.\u003c/p\u003e\n\u003cp\u003eIf you’re already a minor superstar on a social media platform like \u003ca href=\"/blog/tiktok-marketing\"\u003eTikTok\u003c/a\u003e, \u003ca href=\"/blog/start-a-youtube-channel-for-your-business\"\u003eYouTube\u003c/a\u003e, or \u003ca href=\"/blog/how-to-sell-on-instagram\"\u003eInstagram\u003c/a\u003e, consider leveraging your growing audience to make money. Do sponsored content or set up an ecommerce store to \u003ca href=\"/blog/make-sell-merch\"\u003esell merch\u003c/a\u003e to your fans. If you’re starting from scratch, the key to building a following on social media is finding a niche market and creating consistent, engaging content that speaks to your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eGet paid by brands you love with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/collabs/find-brands?itcat=coreblog\u0026amp;itterm=shopify-collabs-cta\" target=\"_blank\"\u003eLearn about Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"11\"\u003e7. Become a reseller\u003c/h3\u003e\nIf you have an eye for potential, scour local buy-and-sell sites or thrift stores for interesting and vintage finds. You can curate a unique experience by fixing up old home décor or \u003ca href=\"/blog/211022217-sell-vintage-clothing-online\"\u003evintage clothing\u003c/a\u003e and selling them on a dedicated website or \u003ca href=\"/blog/online-selling-sites\"\u003eonline marketplace\u003c/a\u003e. Ready to level up? Fashion students can upcycle old materials like vintage blankets into new goods to resell.\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e👗 Success story: From sketch to sample to successful business\u003c/p\u003e\n\u003cp\u003eSarah Donofrio dedicated her life to fashion working for major brands before launching her own clothing line.\u003c/p\u003e\n\u003ca href=\"/blog/206934729-how-to-start-a-clothing-line\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eRead Sarah's Story\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"12\"\u003e8. Sell print-on-demand goods \u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eLiz Bertorelli uses print on demand to create merch for her LGBTQ+ merch brand. \u003ca href=\"/blog/inspiration-for-lgbtq-brand\"\u003e\u003cem\u003ePassionfruit\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSelling \u003ca href=\"/blog/print-on-demand\"\u003eprint-on-demand goods\u003c/a\u003e is another great option for starting a business on a low budget, and it’s one of the easiest online business ideas for creatives. If you have artistic skills, you can print your designs onto anything from \u003ca href=\"/blog/start-online-tshirt-business\"\u003et-shirts\u003c/a\u003e to mugs. This business model is a great startup idea you can launch in your free time and run without much oversight.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e9. Become a freelancer\u003c/h3\u003e\nMake yourself available to take on freelance work like editing, copywriting, illustration, graphic design, consulting, or whatever it is that you do best. You can set up a portfolio site or create a listing on a site like Upwork or Fiverr. This profitable business idea has \u003ca href=\"/blog/start-business-without-money\"\u003elow startup costs\u003c/a\u003e—and can earn you some serious money.\n\u003ch3 id=\"14\"\u003e10. Create experiences\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eIn \u003ca href=\"/blog/key-west-after-the-storm\"\u003eKey West\u003c/a\u003e, Lazy Dog owner Sue Cooper offers kayak and boat tour experiences to tourists. \u003ca href=\"https://lazydog.com/\"\u003e\u003cem\u003eLazy Dog\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAs a hospitality student, you may consider testing your skills by creating experiences. Can you build and sell local experiences to tourists, for example? Think biking or culinary tours of your city’s favorite spots. University students can offer a unique perspective of the place where they study. In person or virtual classes can also fall under this category. Have a skill and a knack for teaching? Advertise DIY workshops or \u003ca href=\"/blog/marketing-strategies\"\u003eonline marketing\u003c/a\u003e courses.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e11. Sell at pop-up shops and markets\u003c/h3\u003e\nGrow your own veggies and make preserves, bake cookies, make handmade goods, or curate vintage. Whatever your skill or interest, consider how you can make extra cash selling at weekend \u003ca href=\"/retail/craft-fairs-and-art-shows\"\u003ecraft markets\u003c/a\u003e, art fairs, or a temporary \u003ca href=\"/blog/pop-up-shop\"\u003epop-up shop\u003c/a\u003e. \n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003e🥪 Success Story: How a Vegan \"Meat\" Brand Launched at a Farmer's Market\u003c/h4\u003e\n\u003cp\u003eBrother and sister team Kale and Aubry Walch tested their recipes at a local market before building their own plant-based deli. 👉 \u003cstrong\u003e\u003ca href=\"/blog/meet-these-meatless-vegan-butchers\"\u003eRead their story\u003c/a\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"16\"\u003e12. Run a summer camp program \u003c/h3\u003e\nAlleviate parent burnout by offering programming for children in the summer months. Choose one your interests—say math, drama, or wilderness exploration—and create an engaging camp program for young kids. This can be a profitable business ideas for college students studying early childhood education or aspiring teachers.\n\u003ch3 id=\"17\"\u003e13. Offer technical services\u003c/h3\u003e\nThere are several services you can offer to fellow students or the local community, including translation services, data entry, coding, transcription services, audio engineering, and tech support. Local businesses may also be looking for help with technical tasks. Advertise your skills on your college campus or reach a wider audience on \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media platforms\u003c/a\u003e.\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eMarket your business with Shopify's marketing automation tools\u003c/p\u003e\n\u003cp\u003eShopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/market\" target=\"_blank\"\u003eDiscover Shopify's marketing automation tools\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"18\"\u003e14. Start and monetize a podcast\u003c/h3\u003e\n\u003cp\u003eStarting your own podcast is one of the best startup business ideas for college students studying broadcasting or sound engineering. Choose a topic you love where you can bring a unique perspective and find an untapped audience. Once you’ve built a solid listener base for your podcast, you can monetize it by selling ads or even your own merch.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e15. Create and sell student resources\u003c/h3\u003e\nIf you’re in your second or third year of college, you’ve likely learned a thing or two about how to make the best of your time at school. Other students may benefit from your experiences—and be willing to pay for it. Transfer your knowledge to survival guides, essay writing support, study resources, or care packages that you can sell to new or younger students.\n\u003ch3 id=\"20\"\u003e16. Start a community-focused business or non-profit \u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eRoz Campbell was inspired to build \u003ca href=\"/blog/tsuno-tampons-for-a-cause\"\u003eTsuno\u003c/a\u003e in college after discovering that girls in many countries lack access to feminine hygiene products. \u003cem\u003eTsuno\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf your goal isn’t to make money but to gain skills and experience, you could start a \u003ca href=\"/blog/community-marketing\"\u003ecause-based business\u003c/a\u003e that gives back to a charity or community organization that you care about. Otherwise, your for-profit business can still aim to donate proceeds to a cause of your choice. Consider worthy causes that are close to home, like providing support for students on financial assistance.\u003c/p\u003e\n\u003ch3 id=\"21\"\u003e17. Innovate and develop a new product\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eYelitsa-Jean Charles saw a \u003ca href=\"/blog/market-gap-healthy-roots-dolls\"\u003egap in the market\u003c/a\u003e, building her own doll brand while she was still in college. \u003cem\u003eHealthy Roots Dolls\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you’re in an industrial design program, you have access to the tools and software to help you \u003ca href=\"/blog/product-development-process\"\u003edevelop a product.\u003c/a\u003e If you stumble upon a great invention that could solve a pain point, don’t wait until you graduate to bring it to market. Tap into campus resources to \u003ca href=\"/blog/shopify-store-launch-checklist\"\u003elaunch your business\u003c/a\u003e while you’re still in college.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003e👩🏾‍🦱 Success Story: An Art Major Developed a Product to Fill a Market Gap\u003c/h4\u003e\n\u003cp\u003eYelitsa Jean-Charles was dissatisfied by the options for dolls with Black hair. So she designed her own. She built her successful business, Healthy Roots Dolls, to teach a generation to love their curls. 👉 \u003cstrong\u003e\u003ca href=\"/blog/market-gap-healthy-roots-dolls\"\u003eRead Yelitsa’s story\u003c/a\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"22\"\u003e18. Organize on-campus events\u003c/h3\u003e\nEnrolled in a marketing or hospitality program? Put your learnings to work by offering event planning services. You can connect with local businesses to run a job fair or organize a group of other student-run small businesses to host a handmade goods market on campus. Generate income to help you pay for college by charging booth fees or selling tickets at the door.\n\u003ch3 id=\"23\"\u003e19. Try affiliate marketing\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eMany brands like BarkBox are looking for affiliate marketers to help them get more reach for their products. \u003ca href=\"https://www.barkbox.com/\"\u003e\u003cem\u003eBarkBox\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/affiliate-marketing\"\u003eAffiliate marketing\u003c/a\u003e is a great way to \u003ca href=\"/blog/make-money-online\"\u003emake money online\u003c/a\u003e with minimal effort, once you set it up. This is one of the best business ideas for students with already busy schedules. To get started, you’ll need an audience, whether that’s a loyal group of \u003ca href=\"/blog/how-to-get-more-subscribers-on-youtube\"\u003esubscribers on YouTube\u003c/a\u003e or an engaged Substack email list. You’ll then embed \u003ca href=\"/blog/how-to-make-affiliate-links\"\u003eaffiliate links\u003c/a\u003e in your content, promoting another brand’s products and making a commission when it leads to a sale. \u003c/p\u003e\n\u003ch3 id=\"24\"\u003e20. Offer branding and marketing services\u003c/h3\u003e\nA great college business idea for design and marketing students is setting up a mini branding agency to help other brands \u003ca href=\"/blog/how-to-design-logo\"\u003ecreate logos\u003c/a\u003e, develop a \u003ca href=\"/blog/branding-package\"\u003ebranding package\u003c/a\u003e, or plan \u003ca href=\"/blog/marketing-campaign\"\u003emarketing campaigns\u003c/a\u003e. Look no further than local businesses when seeking clients for your marketing services. This is a great place to start when building skills like pitching and client communications.\n\u003ch2 id=\"2\"\u003eThe benefits of starting a business in college\u003c/h2\u003e\n\u003cp\u003eSchool can give you the academic backing to pursue your dream career, but starting a business teaches you valuable lessons you won’t find in a classroom. There are several benefits to pursuing a business idea in college—and it’s not too late to cash in on them.\u003c/p\u003e\n\u003ch3\u003eGain real world experience \u003c/h3\u003e\n\u003cp\u003eSure, business school can teach you theory and formulas, but there’s nothing like \u003cem\u003edoing\u003c/em\u003e business to learn the ropes. Experience helps make your résumé stand out from the competition. \u003c/p\u003e\n\u003ch3\u003eLearn hands-on skills \u003c/h3\u003e\n\u003cp\u003eStrengthen your skills in empathy, delegation, \u003ca href=\"/blog/how-to-deal-with-stress\"\u003estress management\u003c/a\u003e, \u003ca href=\"/blog/customer-service\"\u003ecustomer service\u003c/a\u003e, and more. Student entrepreneurs have a leg up on fellow graduates once they hit the job market. The skills you learn outside the classroom become just as valuable as those learned in class. \u003c/p\u003e\n\u003ch3\u003eBuild your professional network\u003c/h3\u003e\n\u003cp\u003eBy the time you graduate, you already have a contact list full of people to approach for references, mentorships, and even jobs. This network can include faculty, other students, and members of the local \u003ca href=\"/blog/building-community\"\u003ebusiness community\u003c/a\u003e. \u003c/p\u003e\n\u003ch3\u003eTry out an industry before you graduate\u003c/h3\u003e\n\u003cp\u003eStudying fashion management? Run your own business \u003ca href=\"/sell/clothes\"\u003eselling clothes online\u003c/a\u003e to get a taste for the business. Have an interest in working with animals? Try your hand at starting a \u003ca href=\"/blog/pet-business\"\u003epet business\u003c/a\u003e, offering services to pet owners like dog walking or cat sitting.\u003c/p\u003e\n\u003ch3\u003eFlesh out your résumé\u003c/h3\u003e\n\u003cp\u003eAs a new graduate, your CV may be pretty sparse. But if you run your own business in college, you can add “CEO” to your list of accomplishments.\u003c/p\u003e\n\u003ch3\u003eEarn extra cash\u003c/h3\u003e\n\u003cp\u003eSaving to pay expenses and minimize debt is a good idea if you want to lessen the burden after you graduate. A part-time retail job can also be a source of income, but when you’re the boss, the earning potential is up to you.\u003c/p\u003e\n\u003ch3\u003eEnjoy an income source that works around your studies\u003c/h3\u003e\n\u003cp\u003eThe common struggle of scheduling a part-time job around studying and classes can add stress. Work on your business on a flexible schedule and then go all in on your summer break.\u003c/p\u003e\n\u003ch3\u003eGain job opportunities\u003c/h3\u003e\n\u003cp\u003eYour experience running a business will expose you to other people and businesses in your industry. If you make a great impression, these connections could lead directly to job offers after you graduate.\u003c/p\u003e\n\u003ch3\u003ePrepare for your future\u003c/h3\u003e\n\u003cp\u003eOne of the biggest takeaways from the \u003ca href=\"/blog/fire-movement\"\u003eFIRE movement\u003c/a\u003e is that the earlier you start planning for \u003ca href=\"/blog/retirement-business\"\u003eretirement\u003c/a\u003e, the earlier it can happen. Earning income through a small business in college means that you may be able to start saving and investing now. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e💡For parents and teachers:\u003c/strong\u003e Know a younger student looking for a summer opportunity? Browse age-appropriate business ideas for students in Shopify’s guides to \u003ca href=\"/blog/business-ideas-for-teens\"\u003ebusiness ideas for teens\u003c/a\u003e and \u003ca href=\"/blog/business-ideas-for-kids\"\u003ebusiness ideas for kids\u003c/a\u003e and help them \u003ca href=\"/blog/how-to-start-a-business\"\u003estart a business\u003c/a\u003e that sets them up for success.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eHow do I start a business as a college student?\u003c/h2\u003e\nGetting started is as easy as making the decision to do it. For most of the ideas above, you can set up an online store in minutes and get a feel for the tools before committing to a plan. Learn as you go with free \u003ca href=\"/blog/entrepreneur-resources\"\u003eentrepreneur resources\u003c/a\u003e like the Shopify blog.\n\u003cp\u003eWhich business idea for college students is best for you? In short, your startup should reflect your interests and leverage your strengths. Ask and answer questions like:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eWhat am I good at?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhat skills do I have that could benefit others?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCan any of my hobbies or interests become a small business?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhat’s important to me and what are my \u003ca href=\"/blog/brand-values\"\u003evalues\u003c/a\u003e?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHow much time do I have to commit to a small business?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHow much will it \u003ca href=\"/blog/cost-to-start-business\"\u003ecost to start a business\u003c/a\u003e?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHow can I leverage resources at my college to help me \u003ca href=\"/blog/how-to-start-a-business\"\u003estart a business\u003c/a\u003e?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhat are my goals?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe answers to these questions will also become a foundation for your \u003ca href=\"/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e and \u003ca href=\"/blog/brand-guidelines\"\u003ebrand guidelines\u003c/a\u003e. \u003c/p\u003e\n\u003ch2\u003eGraduate ahead of the class\u003c/h2\u003e\n\u003cp\u003eThere are infinite small business ideas for students of all ages. College students should especially take advantage of this exciting phase of life to explore all possibilities for the future—and graduate with a leg up on your classmates. Whether you sell products or services online or find unique opportunities in your field of study, you could be making money now doing what you love.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature image by Alice Mollon\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"4\"\u003eBusiness ideas for college students FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best business idea for college students?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best business idea to pursue while you’re still in college is the one that fits best with your schedule, skills, and interests. There are a number of services you can offer that would benefit your built-in audience of fellow students. Profitable business ideas with low upfront costs include on-campus tech services, print-on demand sales, and maker businesses.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat can I sell as a university student?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eUniversity students can sell anything, provided you check age restrictions for selling products like alcohol and understand local laws that govern the product or service you’re selling. Creatives can sell prints through a photography business or dabble in jewelry making. Sell your skill through consulting or paid online courses. The possibilities are endless!\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are low cost college business ideas?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eLow cost business ideas for college students are those that do not require upfront inventory, specialized equipment, or other costs to get started. For a small fee, anyone can start a business by setting up a simple website to sell goods or services. Try the \u003ca href=\"/starter\"\u003eShopify Starter Plan\u003c/a\u003e to get up and running right from your social accounts.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat’s the easiest business to start in college?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe easiest businesses to start in college is one with a business model that allows you to have a flexible schedule, a low barrier to entry, and low initial investment. These include affiliate marketing, selling digital products, virtual assistant services, and dropshipping.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Discover the best business ideas for college students to make money, gain experience, and launch their dream careers. Explore flexible ideas you can start from your dorm room.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/zodiac-business-ideas-college-students.jpg?v=1623200439\" alt=\"Illustration of a college student lifting a graduation cap to reveal an idea light bulb\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eDiscover the best business ideas for college students to make money, gain experience, and launch their dream careers. Explore flexible ideas you can start \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003efrom your dorm room.\u003c/span\u003e\u003c/span\u003e","seo":{"__typename":"SEO","title":"20 Business Ideas for College Students in 2025","description":"There is no shortage of clever small business ideas for college students. But which one is right for you? Explore ideas you can implement today."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"17 Unique Business Ideas for You To Try This Year\",\"url\":\"blog/unique-business-ideas\"},{\"title\":\"How To Write a Return Policy (+ Free Template) (2024)\",\"url\":\"blog/return-policy\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"29 Life-Changing Business Opportunities To Try\",\"url\":\"blog/business-opportunities\"},{\"title\":\"How To Write the Perfect Business Plan in 9 Steps (2024)\",\"url\":\"blog/business-plan-examples\"},{\"title\":\"6 Tips for How To Be a Successful Dropshipper (Full Playbook)\",\"url\":\"blog/dropshipping-success\"},{\"title\":\"The 21 Best Business Podcasts to Listen to in 2021\",\"url\":\"blog/business-podcasts\"},{\"title\":\"14 Must Watch TED Talks for Entrepreneurs\",\"url\":\"blog/6553665-12-must-watch-ted-talks-for-entrepreneurs\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/zodiac-business-ideas-college-students_1e2559aa-5c99-449b-bb93-ba99c70cd617.jpg?v=1729525783","imageAltText":"Illustration of a college student lifting a graduation cap to reveal an idea light bulb","modifiedAt":"Sep 6, 2024","modifiedAtRaw":"2024-09-06T13:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/26621968440","handle":"instagram-marketing","title":"Instagram Marketing: Create Your Strategy for 2025","publishedAt":"2024-09-02T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Insta101_Final_OP1_withSHyellow.jpg?v=1729280691","altText":"Illustration of three characters interacting with the Instagram logo, as a metaphor for how to make Instagram work for you and your business.","width":1800,"height":948},"tags":["Guides","reviewer:Christine Cassis","Social Media Optimization"],"contentHtml":"\u003cp\u003eInstagram has provided a springboard for independent creators to access massive audiences and monetize their talents. Businesses, too, benefit from having a Instagram presence on the social platform that’s a go-to for product discovery.\u003c/p\u003e\n\u003cp\u003eBoasting more than two billion \u003ca href=\"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/\"\u003emonthly active users\u003c/a\u003e, Instagram continues to be a favorite among marketers for reaching potential customers. Even as TikTok and Snapchat maintain popularity with coveted \u003ca href=\"https://www.statista.com/statistics/1276021/instagram-snapchat-tiktok-gen-z-users/\"\u003eGen Z consumers\u003c/a\u003e, Instagram is expected to catch up in adoption by this demographic by 2025. \u003c/p\u003e\n\u003cp\u003eInterested in growing your business or personal brand? \u003ca href=\"blog/how-to-create-an-instagram-business-account\"\u003eInstagram’s business\u003c/a\u003e and creator tools give you access to audience insights and other features to help you \u003ca href=\"/blog/14288561-how-to-build-a-massive-following-on-instagram\"\u003ebuild your following\u003c/a\u003e and make sales. This complete guide will walk you through the steps to creating a winning Instagram marketing strategy, with tips on getting the most from the platform.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is instagram marketing?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhy use Instagram for marketing?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e21 tips for creating an instagram marketing strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow to set up an Instagram Business Account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#29\"\u003eInstagram content formats\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#30\"\u003eTypes of Instagram posts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eMarketing on Instagram: Apps and tools\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eInstagram analytics tools for marketers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eInstagram marketing FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is Instagram marketing?\u003c/h2\u003e\n\u003cp\u003eInstagram marketing is the practice of using the social media platform to promote a business or \u003ca href=\"/blog/personal-brand\"\u003epersonal brand\u003c/a\u003e with the goal of growing followers, driving website traffic, generating brand awareness, or making sales. \u003c/p\u003e\n\u003ch3\u003eHow is Instagram used for marketing?\u003c/h3\u003e\n\u003cp\u003eAs with \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media marketing\u003c/a\u003e on other channels, Instagram offers brands, businesses, and creators a visual platform to market to its users. It also offers features like Instagram Ads, sponsored posts and partnerships, and organic marketing through Instagram Stories, Reels, and posts.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhy use Instagram for marketing?\u003c/h2\u003e\n\u003cp\u003eMore than 50% of Instagram users fall into the 18 to 24 and 25 to 34 \u003ca href=\"https://www.statista.com/statistics/398166/us-instagram-user-age-distribution/#:~:text=In%20August%202023%2C%2027.4%20percent,just%205.2%20percent%20of%20users\"\u003eage groups\u003c/a\u003e combined, making the platform an important channel for reaching Gen Z and millennial consumers. \u003ca href=\"/blog/gen-alpha\"\u003eGen Alpha\u003c/a\u003e adoption is up, too, with teens reporting an \u003ca href=\"https://www.marketingcharts.com/demographics-and-audiences/teens-and-younger-232795\" target=\"_blank\"\u003eincrease in use of the platform\u003c/a\u003e, even with the growth of \u003ca href=\"/blog/how-to-use-tiktok\"\u003eTikTok\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eWhen \u003ca href=\"/blog/69319365-20-highly-effective-ways-to-promote-a-product\"\u003emarketing your business on social media\u003c/a\u003e, look for platforms where your audience is already engaged. If your target customer tends to use Instagram to discover products and brands, Instagram marketing can be a powerful tool for converting them into customers. \u003c/p\u003e\n\u003cp\u003eIf approached with the right strategy, Instagram marketing can help you build trust and loyalty with potential customers and grow your audience. Instagram users aren’t flocking to the social media platform for ads. They’re looking to form meaningful relationships with brands and they \u003ca href=\"https://www.statista.com/statistics/1310997/instagram-most-liked-type-of-content-worldwide/\"\u003emost often\u003c/a\u003e seek funny, creative, and informative content. This is great news for businesses with a strong \u003ca href=\"/blog/brand-storytelling\"\u003ebrand story\u003c/a\u003e or point of view. \u003c/p\u003e\n\u003cp\u003eThere’s no doubt about it: Instagram marketing drives results. Social media marketers \u003ca href=\"https://www.statista.com/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/\"\u003ereport\u003c/a\u003e that Instagram delivers a high return on investment for their businesses when compared to other social media platforms. \u003c/p\u003e\n\u003col\u003e\u003c/ol\u003e\n\u003ch2 id=\"4\"\u003e21 tips for creating an Instagram marketing strategy\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#8\"\u003eDefine and understand your audience\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#9\"\u003eOptimize your Instagram profile\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#10\"\u003eCreate an Instagram content strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#11\"\u003ePost Instagram Reels\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#12\"\u003ePublish Instagram Stories\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#13\"\u003eShare your values\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#14\"\u003eTurn Instagram Stories into Highlights\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#15\"\u003eSet up an Instagram shop\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#27\"\u003eDevelop a user-generated content strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#16\"\u003eRun an Instagram contest or giveaway\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#17\"\u003eUse marketing automation\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#18\"\u003eWork with Instagram influencers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#19\"\u003eTry Instagram ads\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#20\"\u003eUse Instagram hashtags\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#21\"\u003eCreate community (and engage with it)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#22\"\u003ePost consistently\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#23\"\u003eWork with Instagram affiliates\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#24\"\u003eGo live\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#25\"\u003ePartner up\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#28\"\u003eMonitor and adjust your strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/articles/26621968440#26\"\u003eDon’t forget about support\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eWithin each of these Instagram marketing tips, you’ll find examples of real brands leveraging the ideas to reach their target audience and drive business. Let these Instagram Stories, Reels, and posts from successful brands guide your own Instagram strategy. \u003c/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/Ah9lc5h0vdg?si=NzIGgB5LaR1SG4Qf\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\u003cspan\u003e\u003c/span\u003e\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e1. Define and understand your audience\u003c/h3\u003e\n\u003cp\u003eDefining your audience is already part of your overall\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/what-is-branding\"\u003ebranding\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/marketing-strategies\"\u003emarketing strategy\u003c/a\u003e, but it’s important to hone in on the specific part of that audience that uses Instagram. What makes this segment of your audience unique? What types of content do they respond to? \u003c/p\u003e\n\u003cp\u003eFor example,\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.insiderintelligence.com/content/tiktok-instagram-choice-of-gen-z-shopping-product-discovery\"\u003e50.3%\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eof Gen Z social media users say they turn to Instagram for product discovery. Product demos, customer reviews and unboxings, and exclusive product launches would be ideal content for this audience.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://lndr.com/\"\u003eLNDR\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eis a brand that truly understands its audience. From the tone of its Instagram bio copy to the featured content at the top of its grid, LNDR gets that its fans are motivated and inspired by fitness goals and hard work.\u003c/p\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e2. Optimize your Instagram profile\u003c/h3\u003e\n\u003cp\u003eSet up your profile to put forward a professional image. Include a bio, avatar, and your website—this helps users immediately understand your business. Using keywords in your\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/instagram-bio\"\u003eInstagram bio\u003c/a\u003e\u003cspan\u003e \u003c/span\u003ecan boost discovery, and a link-in-bio tool allows you to share multiple URLs, such as a\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/landing-page-design\"\u003elanding page\u003c/a\u003e, campaign, or new collection page on your website. \u003c/p\u003e\n\u003cp\u003eHere’s an example from\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.instagram.com/paireyewear/?hl=en\"\u003ePair Eyewear\u003c/a\u003e. Its Instagram profile tells visitors everything they need to know about the brand at a quick glance. The bio details the Pair Eyewear’s unique selling proposition, a business account label describes the brand’s offering, and pinned content provides helpful first steps for new customers. \u003c/p\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e3. Create an Instagram content strategy\u003c/h3\u003e\n\u003cp\u003eA\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/what-is-content-strategy\"\u003econtent strategy\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eis more than a content plan. It answers the big questions like why you are producing the content, who it’s for, and its goals. \u003c/p\u003e\n\u003cp\u003eStart by\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/goal-setting\"\u003esetting goals\u003c/a\u003e\u003cspan\u003e \u003c/span\u003efor your Instagram marketing efforts. This will help you develop a bank of content ideas and campaigns to meet those goals. Then plot that content out on an editorial calendar, accounting for any major events, holidays, and shopping seasons that are relevant to your business. Build in room to be nimble, too. A flexible plan allows your brand to react to trends, memes, and world events as they happen.\u003c/p\u003e\n\u003cp\u003eThese two examples from\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://freedomoses.com/\"\u003eFreedom Moses\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://suzyq.ca/\"\u003eSuzy Q Doughnuts\u003c/a\u003e\u003cspan\u003e \u003c/span\u003edemonstrate how the brands took a thoughtful approach to content planning:\u003c/p\u003e\n\n\u003cp\u003eFreedom Moses’ grid has a consistent color palette and high quality graphics while Suzy Q publishes timely content ahead of holidays like Halloween and Hanukkah.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡Tip:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eRemember to track your performance and let that data inform your strategy as you move forward. \u003c/p\u003e\n\u003ch3 id=\"11\"\u003e4. Post Instagram Reels\u003c/h3\u003e\n\u003cp\u003eSimilar to Instagram Stories, Reels are a type of Instagram post that don’t live on your main profile grid by default (but can be added, if desired). The main difference is that Reels show up for users within the main Instagram feed, meaning you can get views from non-followers.\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/how-to-use-instagram-reels-marketing\"\u003eInstagram Reels\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eare short-form videos and can be more casual than the polished content in your main grid. \u003c/p\u003e\n\u003cp\u003eReels have\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.socialinsider.io/blog/instagram-benchmarks/#reach\"\u003etwice the reach rate\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eof other types of Instagram content. Given this, and the popularity of short-form video content across platforms like YouTube and TikTok, Reels should form an essential part of your Instagram marketing strategy.\u003c/p\u003e\n\u003cp\u003eCoffee alternative brand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://mudwtr.com/\"\u003eMUD\\WTR\u003c/a\u003e\u003cspan\u003e \u003c/span\u003euses Reels to share helpful content like recipes, customer testimonials, and company information:\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/reel/CzwlbhsvQog/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\"\u003e\n\u003cdiv\u003e\n\u003ca href=\"https://www.instagram.com/reel/CzwlbhsvQog/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp\u003e\u003ca href=\"https://www.instagram.com/reel/CzwlbhsvQog/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by MUD\\WTR (@drinkmudwtr)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003eReels can also be organized into series. This is a helpful feature that groups similar content for better discovery. Here’s an example from beauty brand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://prose.com/\"\u003eProse\u003c/a\u003e:\u003c/p\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e5. Publish Instagram Stories\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/instagram-stories-ideas\"\u003eInstagram Stories\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eare another type of post to surface your brand to users. Stories appear at the top of a mobile Instagram feed and are generally used for timely content, due to their “disappearing” nature. Story content is available only for 24 hours, unless you save it to Highlights (more on that later). \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://geontile.com/\"\u003eGeon Tile\u003c/a\u003e\u003cspan\u003e \u003c/span\u003euses Instagram Stories to help users with questions related to its products:\u003c/p\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003cp\u003eAs Instagram Stories are more intimate than Reels—they’re shown to followers only—this is a great place to keep loyal customers and new followers engaged. Use Instagram Stories to send exclusive promo codes or announce follower-only access to a new collection. \u003c/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/K3k94ffiID4?si=v_aHsP_tW3c7pR4L\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\u003cspan\u003e\u003c/span\u003e\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e6. Share your values\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/consumer-trends\"\u003eConsumer trends\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eincreasingly point to the importance of social and environmental responsibility for brands. Younger generations are more tapped into social and political issues than ever before—and they’re demanding the same from the brands they support. To meet customers where they are, be transparent about your\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/brand-values\"\u003ebrand values\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eInstagram is a great place to share your brand’s stance on issues and be transparent about your\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/sustainable-business-practices\"\u003esustainable business practices\u003c/a\u003e. Use Instagram Stories and Reels to tell your story, or use your profile to share a charity link.\u003c/p\u003e\n\u003cp\u003eFashion brand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.farmrio.com/\"\u003eFarm Rio\u003c/a\u003e\u003cspan\u003e \u003c/span\u003euses Instagram Stories to educate potential customers about its\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/what-is-b-corporation\"\u003eB Corp\u003c/a\u003e\u003cspan\u003e \u003c/span\u003estatus:\u003c/p\u003e\n\u003cp\u003e\u003c/p\u003e\n\n\u003cp\u003eBoth fashion brand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://thiefandbandit.com/\"\u003eThief \u0026amp; Bandit\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eand drag queen\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://trixiemattel.com/\"\u003eTrixie Mattel\u003c/a\u003e\u003cspan\u003e \u003c/span\u003euse Instagram to bring awareness to causes important to them. You can do the same on your Instagram account or on a link in bio page, like Trixie does here: \u003c/p\u003e\n\n\u003ch3 id=\"14\"\u003e7. Turn Instagram Stories into Highlights\u003c/h3\u003e\n\u003cp\u003eYour best Instagram Stories can be immortalized on your profile when you organize them into Story Highlights. These are collections of Stories that you can categorize by type, product, season, or purpose. \u003c/p\u003e\n\u003cp\u003eIn this example, lash brand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://sillygeorge.com/\"\u003eSilly George\u003c/a\u003e\u003cspan\u003e \u003c/span\u003euses Highlights to group Stories into Q\u0026amp;As, customer reviews, rewards program info, and product information:\u003c/p\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e8. Set up an Instagram shop\u003c/h3\u003e\n\u003cp\u003eIf making sales is your main reason for using Instagram marketing, cut down the friction involved in turning a follower into a buyer. Instagram’s native commerce tools enable business Instagram accounts to sell directly to consumers on the platform.\u003c/p\u003e\n\u003cp\u003eIn this example from\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://shopmiracleeye.com/\"\u003eMiracle Eye\u003c/a\u003e, customers can click over to the brand’s Instagram Shop directly from its profile page:\u003c/p\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/facebook-instagram\"\u003eInstagram Shops\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eare customizable, too. Create collections or feature products and offers, add a call-to-action (CTA) and get more people to buy your products. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡Tip:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/how-to-sell-on-instagram\"\u003eSell on Instagram\u003c/a\u003e\u003cspan\u003e \u003c/span\u003edirectly by connecting it with your Shopify store. It’s one of several\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/social-selling-platform\"\u003esocial selling platforms\u003c/a\u003e\u003cspan\u003e \u003c/span\u003ethat you can set up as a sales channel and sync your sales. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eStart selling your products on Instagram\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools that help you list, promote, and sell products on Facebook and Instagram. Showcase your brand and products and reach potential customers on social media.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://online-store-web.shopifyapps.com/facebook-instagram?itcat=coreblog\u0026amp;itterm=shopify-facebook-instagram-sales-channel-cta\" target=\"_blank\"\u003eSell on Instagram\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"27\"\u003e9. Develop a user-generated content strategy\u003c/h3\u003e\n\u003cp\u003eUser-generated content (UGC) is a powerful tool for earning social proof for your brand. Even better than telling users about your great product are real customer testimonials backing up your claims. Encourage your loyal customers to post about your brand and incentivize this action with a discount or perk.\u003c/p\u003e\n\u003cp\u003eCollect Instagram UGC and use it on your website. Testimonials, photos, and videos of real customers using your products can strengthen your product pages by giving new customers purchase confidence. You can also re-post UGC to your Instagram account using Instagram Stories and collecting them all in one Story Highlight.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e10. Run an Instagram contest or giveaway\u003c/h3\u003e\n\u003cp\u003eOne effective Instagram marketing strategy is\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/12638405-warning-are-you-making-these-11-mistakes-with-your-giveaways-sweepstakes-and-contests\"\u003erunning a contest or giveaway\u003c/a\u003e. These types of campaigns incentivize engagement and sharing, giving your brand more reach and brand awareness for a low cost (the value of the prize).\u003c/p\u003e\n\u003ch4\u003eTypes of Instagram contests\u003c/h4\u003e\n\u003cp\u003eA few common examples of Instagram marketing contests include: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eLike and follow for entry.\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003eAsk Instagram users to follow your Instagram account or like specific Instagram posts for entries in a giveaway.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUser-generated content.\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003eAsk customers to create content like a review or unboxing and tag using a branded hashtag. Choose a winner from the entries. This has the added bonus of creating testimonials you can share on social media.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCollaboration giveaway.\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003ePartner with a compatible brand to create a co-branded giveaway package. Both brands benefit from the promotion to wider audiences.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eInstagram contest rules\u003c/h4\u003e\n\u003cp\u003eThere are a number of rules to follow (and ask your entrants to follow) when you set up a contest or giveaway on Instagram. Instagram has its own set of\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://help.instagram.com/179379842258600\"\u003erules and guidelines\u003c/a\u003e, which includes setting your own eligibility requirements, tagging content accurately, and asking users to agree to an Instagram release. \u003c/p\u003e\n\u003cp\u003eNote that in addition to rules set by the social media platform, each country and region (e.g., states and provinces) will have other rules that govern contests. For example,\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://ised-isde.canada.ca/site/competition-bureau-canada/en/how-we-foster-competition/education-and-outreach/publications/promotional-contests-enforcement-guidelines\"\u003eThe Competition Act\u003c/a\u003e\u003cspan\u003e \u003c/span\u003egoverns any contest run in Canada, and includes sections on disclosing approximate prize value and how to handle purchase requirements.\u003c/p\u003e\n\u003ch4\u003eInstagram giveaway examples\u003c/h4\u003e\n\u003cp\u003eHere are two examples of giveaways by\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://wildcraftcare.ca/\"\u003eWildcraft\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://girltribeco.com/en-ca\"\u003eGirl Tribe Co.\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eto inspire your Instagram marketing strategy. These giveaways both require Instagram users to engage with the brands’ Instagram posts and account for entry.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-instgrm-version=\"14\" data-instgrm-permalink=\"https://www.instagram.com/p/Czv6Sa8OQr5/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-captioned=\"\" class=\"instagram-media\"\u003e\n\u003cdiv\u003e\n\u003ca href=\"https://www.instagram.com/p/Czv6Sa8OQr5/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003csvg xmlns:xlink=\"https://www.w3.org/1999/xlink\" xmlns=\"https://www.w3.org/2000/svg\" version=\"1.1\" viewbox=\"0 0 60 60\" height=\"50px\" width=\"50px\"\u003e\u003cg fill-rule=\"evenodd\" fill=\"none\" stroke-width=\"1\" stroke=\"none\"\u003e\u003cg fill=\"#000000\" transform=\"translate(-511.000000, -20.000000)\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp\u003e\u003ca href=\"https://www.instagram.com/p/Czv6Sa8OQr5/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by Wildcraft | 100% Natural Skincare (@wildcraftcare)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-instgrm-version=\"14\" data-instgrm-permalink=\"https://www.instagram.com/p/Cz2NHnqOXQ7/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-captioned=\"\" class=\"instagram-media\"\u003e\n\u003cdiv\u003e\n\u003ca href=\"https://www.instagram.com/p/Cz2NHnqOXQ7/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003csvg xmlns:xlink=\"https://www.w3.org/1999/xlink\" xmlns=\"https://www.w3.org/2000/svg\" version=\"1.1\" viewbox=\"0 0 60 60\" height=\"50px\" width=\"50px\"\u003e\u003cg fill-rule=\"evenodd\" fill=\"none\" stroke-width=\"1\" stroke=\"none\"\u003e\u003cg fill=\"#000000\" transform=\"translate(-511.000000, -20.000000)\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp\u003e\u003ca href=\"https://www.instagram.com/p/Cz2NHnqOXQ7/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by GIRL TRIBE CO. (@girltribeco)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"17\"\u003e11. Use marketing automation\u003c/h3\u003e\n\u003cp\u003eInstagram automation is often used to describe tools that automatically like, follow, and comment on behalf of your account. These are generally not recommended, as they can look spammy, get your account suspended, or lead to a PR nightmare (e.g., liking problematic content).\u003c/p\u003e\n\u003cp\u003eHowever, there are several legitimate\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/marketing-automation\"\u003emarketing automation\u003c/a\u003e\u003cspan\u003e \u003c/span\u003etools to help with other Instagram marketing tasks, including scheduling, publishing, and report generation. These tools can save you time so you can focus on creating great content and engaging with your community.\u003c/p\u003e\n\u003ch3 id=\"18\"\u003e12. Work with Instagram influencers\u003c/h3\u003e\n\u003cp\u003eAccording to one\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.researchgate.net/profile/Nada_Biddou/publication/334401033_THE_IMPACT_OF_CSR_ON_CORPORATE_COMMUNICATION_A_STUDY_OF_CENTRAL_DANONE_MAROC/links/5e0c03cca6fdcc28374d3c16/THE-IMPACT-OF-CSR-ON-CORPORATE-COMMUNICATION-A-STUDY-OF-CENTRAL-DANONE-MAROC.pdf#page=308\"\u003estudy\u003c/a\u003e, 87% of participants reported buying products based on an influencer recommendation. Influencer endorsements not only increase a brand’s reach on Instagram, they also send trust signals to users. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/transformer-tables-viral-instagram-video\"\u003eTransformer Table\u003c/a\u003e’s business took off after an influencer post garnered millions of views. When the brand made the leap to retail, they doubled down on influencer marketing. “We thought, let’s try to use influencers with retail,” says co-founder Richard Mabley. “We wanted to drive sales and drive customers, so we found all the people who reviewed products at Costco on Instagram.” The program helped drive in $3 million in sales from Costco.\u003c/p\u003e\n\u003cp\u003eHere’s another\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/instagram-influencer-marketing\"\u003eInstagram influencer marketing\u003c/a\u003e\u003cspan\u003e \u003c/span\u003ecollaboration between Prose and creator\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.instagram.com/chidfavs/\"\u003e@chidfavs\u003c/a\u003e:\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/reel/CxlKLWXu-5q/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\"\u003e\n\u003cdiv\u003e\n\u003ca href=\"https://www.instagram.com/reel/CxlKLWXu-5q/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp\u003e\u003ca href=\"https://www.instagram.com/reel/CxlKLWXu-5q/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by Prose: Custom Beauty (@prose)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003eYou can also create influencer content using Instagram’s “Paid partnership” tag. This way, your brand shows up at the top of the influencer’s post, like in this example from vegan influencer and chef \u003ca href=\"https://www.instagram.com/mississippivegan/?hl=en\"\u003eTimothy Pakron\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.mgmresorts.com/en.html\"\u003eMGM Resorts\u003c/a\u003e:\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CmFUJT2LiZn/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/p/CmFUJT2LiZn/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/p/CmFUJT2LiZn/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\"\u003eA post shared by Timothy Pakron (@mississippivegan)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eFind influencers who are a good fit for your brand, as they are more likely to work with you and have genuine enthusiasm for your products. \u003c/p\u003e\n\u003ch3 id=\"19\"\u003e13. Try Instagram ads\u003c/h3\u003e\n\u003cp\u003eWhile there are many ways to reach audiences and meet goals through organic Instagram marketing, paid\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/instagram-ads\"\u003eInstagram Ads\u003c/a\u003e\u003cspan\u003e \u003c/span\u003ecan offer more reach and better targeting. Boost an influencer marketing campaign, promote a sale, or use ads when you’re trying to reach new markets. Ads appear in Instagram timelines just like user generated photos and videos.\u003c/p\u003e\n\u003cp\u003eThe best ads understand the Instagram audience and blend seamlessly with other content. But straightforward ads can also be effective if the value is high for a potential customer (e.g., a Black Friday sale).\u003c/p\u003e\n\u003cp\u003eHere are two examples of Instagram Ads from\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.knixteen.ca/\"\u003eKT by Knix\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://casper.com/\"\u003eCasper\u003c/a\u003e: \u003c/p\u003e\n\n\u003ch3 id=\"20\"\u003e14. Use Instagram hashtags\u003c/h3\u003e\n\u003cp\u003eWhile the\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/instagram-algorithm\"\u003eInstagram algorithm\u003c/a\u003e\u003cspan\u003e \u003c/span\u003ecan be a mystery, you can get more reach for your content if you’re using the right\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/instagram-hashtags\"\u003eInstagram hashtags\u003c/a\u003e. Hashtags can be placed in Instagram captions, comments, and even your bio. Use the Instagram hashtag sticker in Reels and Stories, too. When people click on or search a hashtag, your content could appear in those results.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📕 Learn more:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/instagram-stickers\"\u003eInstagram Stickers: How To Find and Use Them\u003c/a\u003e\u003c/p\u003e\n\u003ch4\u003e6 types of Instagram hashtags\u003c/h4\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eBranded hashtags.\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eCreating a successful branded hashtag relies on using it consistently and incentivizing its use by Instagram followers.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eGeneral appeal hashtags.\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eThere are certain hashtags that are popular among large, diverse audiences. These can generate more reach, but they do tend to be saturated.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eNiche-specific hashtags.\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eEach industry will have phrases and keywords that are relevant only to their Instagram target audience. Though they may have less search volume, these are arguably more beneficial, because they drive relevant views.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTimely hashtags.\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eCurrent events and seasonal holidays can also make great hashtags, especially when you use them for shopping holidays like Valentine’s Day or Christmas.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTrending hashtags.\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eThese are another version of timely hashtags, where brands jump on a meme or Instagram trend to create content that’s funny, culturally relevant, and widely searched by users.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eContest hashtags.\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eThese are often used to identify contest entries for photo-submission contests and to generate awareness of the contest. Contest hashtags are a great way to gather user generated content.\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch4\u003eHashtag best practices\u003c/h4\u003e\n\u003cp\u003eThe trendiest or most used Instagram hashtags aren’t necessarily the best ones for your content. Look for and use hashtags that meet all the following criteria:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey are relevant to your brand and content.\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003eIf you run a cosmetics brand, #halloweenmakeupideas, a trending hashtag in October, is a good bet. Not so much if you own a pet company.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey have usage and search volume on Instagram.\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003eThis means people are actually searching for these terms. A niche branded hashtag won’t help you unless you create a campaign and incentivize its use.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eThey’re timely.\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003eAside from evergreen hashtags, there are topics that crop up on Instagram based on seasons, cultural moments, or world events. Follow trends and add your perspective to the conversation if it makes sense for your brand. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIn this example from home décor brand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.instagram.com/glassette/\"\u003eGlassette\u003c/a\u003e, hashtags that both describe the content and are relevant to the brand help users find the post on Instagram. Hashtags like #christmasshopping, #homewaregifts, and #giftsforher are also timely and related to trending searches for the holiday season.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/reel/Cz51F_6ojhE/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/reel/Cz51F_6ojhE/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/Cz51F_6ojhE/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\"\u003eA post shared by Glassette (@glassette)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"21\"\u003e15. Create community (and engage with it)\u003c/h3\u003e\n\u003cp\u003eInstagram marketing doesn’t involve posting content and forgetting about it. To have success on Instagram, it’s important to follow up, be engaged, and consider the platform a two-way communications tool. One survey\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://blog.hubspot.com/marketing/hubspot-blog-social-media-marketing-report\"\u003efound\u003c/a\u003e\u003cspan\u003e \u003c/span\u003ethat marketers preferred Instagram over other social media platforms for community building. \u003c/p\u003e\n\u003cp\u003eA few ways to build community include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eFollowing and featuring content from loyal customers\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLiking, commenting on, and sharing content from complementary brands and influencers\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUsing Reels and Stories to answer community questions\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eResponding to comments on brand content\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInviting fans into your process by sharing behind-the-scenes videos\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eRunning polls or creating other interactive content \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIn\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.instagram.com/p/CzHY3RwuM0b\"\u003ethis example\u003c/a\u003e\u003cspan\u003e \u003c/span\u003efrom Thief \u0026amp; Bandit, the brand engages with every comment on its post:\u003c/p\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e16. Post consistently\u003c/h3\u003e\n\u003cp\u003eBe sure your content calendar and plan has enough coverage to keep content fresh and users engaged. Test the frequency and schedule of your posts to find the sweet spot between too much and not enough content. \u003c/p\u003e\n\u003cp\u003eUser-generated content is a great way to keep your grid fresh. It also serves as social proof, with real people endorsing your products, and shows your loyal customers some appreciation.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📕 Learn more:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/time-post-instagram\"\u003eUncover the Best Time To Post on Instagram\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e17. Work with Instagram affiliates\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/affiliate-marketing\"\u003eAffiliate marketing\u003c/a\u003e\u003cspan\u003e \u003c/span\u003erefers to working with influencers, publishers, and marketers to get wider exposure for your brand and products. The affiliate model provides compensation for affiliates when their followers make a purchase using a unique link or promo code. This is a common tactic in Instagram marketing, due to the power of reviews from trusted influencers.\u003c/p\u003e\n\u003cp\u003eLinks can be placed in Instagram Stories and Reels as well as in the profile link. Many affiliates promote several brands and use a link-in-bio tool to manage their\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/how-to-make-affiliate-links\"\u003eaffiliate links\u003c/a\u003e. Commonly (and due to legal reasons), affiliates will use an Instagram hashtag like #ambassador, #affiliate, or #partner to announce the partnership. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with Instagram creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.\u003c/p\u003e\n\u003ca href=\"https://online-store-web.shopifyapps.com/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ccenter\u003e\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\u003c/center\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📕 Learn more:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/instagram-affiliate-marketing\"\u003eInstagram Affiliate Marketing: Everything You Need to Know\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e18. Go live\u003c/h3\u003e\n\u003cp\u003eLive content should be considered as part of your Instagram marketing strategy. It can be a unique way to connect with your audience and gather real-time feedback. It can also be used as a promotional tool to launch a collection or announce a sale.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/fashionica-bag-drops-connect-with-followers\"\u003eFashionica\u003c/a\u003e\u003cspan\u003e \u003c/span\u003efounder Nica Yusay uses the Instagram Live feature for product drops scheduled at the same time every Wednesday. “People call it the\u003cspan\u003e \u003c/span\u003e\u003cem\u003eHunger Games\u003c/em\u003e\u003cspan\u003e \u003c/span\u003eof bags, because people go crazy,” Nica says. “More often than not, my bags will sell out within two to three minutes.”\u003c/p\u003e\n\u003cp\u003eThis is a great use of\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/enterprise/instagram-live-shopping\"\u003eInstagram Live\u003c/a\u003e, because it creates anticipation and a sense of urgency among Nica’s followers. Her luxury bag drops bring in an average of $55,000 per Instagram Live.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/reel/CzZ7w_4vjw_/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\"\u003e\n\u003cdiv\u003e\n\u003ca href=\"https://www.instagram.com/reel/CzZ7w_4vjw_/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp\u003e\u003ca href=\"https://www.instagram.com/reel/CzZ7w_4vjw_/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by NICA (@xofashionica)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📕 Learn more:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/igtv\"\u003eHow To Make Sales Through Instagram Live Video\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"25\"\u003e19. Partner up\u003c/h3\u003e\n\u003cp\u003eAs part of your Instagram marketing strategy, consider how partnerships could help boost reach and expose your brand to a new audience of Instagram users. You can work with compatible brands to co-host a virtual event, run a promotion, or create a giveaway. That’s what\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.presentdaygifts.ca/\"\u003ePresent Day Gifts\u003c/a\u003e\u003cspan\u003e \u003c/span\u003edid when it partnered with Gift Local Toronto:\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-instgrm-version=\"14\" data-instgrm-permalink=\"https://www.instagram.com/p/CywIAZ1uOSA/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-captioned=\"\" class=\"instagram-media\"\u003e\n\u003cdiv\u003e\n\u003ca href=\"https://www.instagram.com/p/CywIAZ1uOSA/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003csvg xmlns:xlink=\"https://www.w3.org/1999/xlink\" xmlns=\"https://www.w3.org/2000/svg\" version=\"1.1\" viewbox=\"0 0 60 60\" height=\"50px\" width=\"50px\"\u003e\u003cg fill-rule=\"evenodd\" fill=\"none\" stroke-width=\"1\" stroke=\"none\"\u003e\u003cg fill=\"#000000\" transform=\"translate(-511.000000, -20.000000)\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp\u003e\u003ca href=\"https://www.instagram.com/p/CywIAZ1uOSA/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by Zarene 🎀 Gift Local Toronto (@giftlocalto)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003eThese partnerships can offer more return on investment for your Instagram marketing efforts because you can benefit from access to the audiences of a complementary brand. Promote the collaboration across both accounts in Instagram posts, Reels, and Stories.\u003c/p\u003e\n\u003ch3 id=\"28\"\u003e\u003cstrong\u003e20. Monitor and adjust your strategy\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAs you implement these strategies, the first few months will require a lot of trial and error. But as insights start rolling in, you’ll need to closely monitor the performance of your efforts. Instagram insights can tell you which posts resonate most (based on engagement and other metrics) so you can focus on those content types.\u003c/p\u003e\n\u003cp\u003eRemember to monitor not only the quantitative data but the metrics that really matter to your brand. “I would invite any business right now to consider a content strategy, not just to drive hard KPIs such as sales traffic, but to really go back to what engagement means,” says\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.shopify.com/ca/blog/polysleep-local-market\"\u003ePolysleep\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eCEO Jeremiah Curvers. “It’s not just how many likes you have.” \u003c/p\u003e\n\u003cp\u003eLater in this article, you’ll find a list of tools to help you monitor your Instagram account’s success. \u003c/p\u003e\n\u003ch3 id=\"26\"\u003e21. Don’t forget about support\u003c/h3\u003e\n\u003cp\u003eInevitably, consumers will use Instagram as a customer service channel. This means that even if you hadn’t intended it, your Instagram comments and DMs can fill with customer questions and complaints. Your social media strategy should account for this, with guidelines on how to handle customer service on the platform.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eHow to set up an Instagram Business Account\u003c/h2\u003e\n\u003cp\u003eBefore you learn how to market on Instagram, you’ll need to set up an Instagram business profile. This is an Instagram account type designed for brands and creators looking to take advantage of marketing on Instagram.\u003c/p\u003e\n\u003cp\u003eThe Instagram business account unlocks features that make it easier for your business to market on the platform. And,\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://business.instagram.com/blog/thank-you-and-happy-birthday-instagram/\"\u003eaccording to Instagram\u003c/a\u003e, 90% of its users follow at least one business on the social media app. A business profile signals to customers that you’re a legitimate brand worth following.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eInstagram business accounts offer commerce features like a sticky Shop Now banner and dedicated Instagram Shopping tab.\u003cspan\u003e \u003c/span\u003e\u003cem\u003e\u003ca href=\"https://www.instagram.com/hellotushy/?hl=en\" target=\"_blank\"\u003eTushy\u003c/a\u003e/\u003ca href=\"https://www.instagram.com/backdrop/?hl=en\" target=\"_blank\"\u003eBackdrop\u003c/a\u003e/Instagram\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003eCreating an Instagram business account\u003c/h3\u003e\n\u003cp\u003eInstagram now offers two types of accounts for businesses: the standard business account, and its newer creator account. Both offer many similar features for brands, with slight differences. These two account types will be covered in this section.\u003c/p\u003e\n\u003ch4\u003eSwitching to an Instagram business account\u003c/h4\u003e\n\u003cp\u003eInstagram business accounts offer advanced insights, contact info on profile, and commerce tools to\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/how-to-sell-on-instagram\"\u003esell on Instagram\u003c/a\u003e. Here are the steps to set one up for your brand:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eHead to your profile and tap the menu in the upper right corner. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTap “Settings and privacy,” then “Account type and tools,” and “Switch to professional account.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePick a category that best describes your business type, then select Business.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eWhile a business account can tell Instagram users that you’re a reputable business, a blue check (Instagram’s verification badge) is another trust signal. Learn how to\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/how-to-get-verified-on-instagram\"\u003eget verified on Instagram\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eSwitching to an Instagram creator account\u003c/h4\u003e\n\u003cp\u003eAn Instagram\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://creators.instagram.com/\"\u003ecreator account\u003c/a\u003e\u003cspan\u003e \u003c/span\u003egives you many of the same features as a business account. You won’t get commerce tools, but you do get access to\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://online-store-web.shopifyapps.com/blog/creator-studio-instagram\"\u003eInstagram’s Creator Studio\u003c/a\u003e, a content management tool designed for online creators and influencers. Here are the steps to setting it up (if you currently have a personal account):\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eGo to your profile and tap the menu in the upper right corner.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTap Settings and privacy, select Account.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eChoose Switch to professional account and tap Creator. (Note: If you are migrating from a business account, choose Switch to Creator Account.)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSelect a category that best describes what you do.\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2 id=\"29\"\u003eInstagram content formats\u003c/h2\u003e\n\u003cp\u003eThere are three formats of content you can post to Instagram. Each has its own benefits and use cases for brands\u003c/p\u003e\n\u003ch3\u003eInstagram Posts \u003c/h3\u003e\n\u003cp\u003ePosts are the original Instagram content format. These are the images that live on your grid and appear in the feeds of your followers. These can be single image posts, carousel posts, Reels, and even single video posts. \u003c/p\u003e\n\u003ch3\u003eInstagram Stories\u003c/h3\u003e\n\u003cp\u003eStories are usually videos but can also be static images that live temporarily in your Stories section (linked from your profile image). These can be saved in Story Highlights to be viewed beyond the first 24 hours after posting. Instagram Stories are great for time-sensitive content like event info or limited-time deals.\u003c/p\u003e\n\u003ch3\u003eInstagram Reels\u003c/h3\u003e\n\u003cp\u003eReels are vertical-format videos that live in the Reels section of your profile. Like posts, Reels will appear in users’ feeds. Reels also live on your main grid. \u003c/p\u003e\n\u003ch2 id=\"30\"\u003eTypes of Instagram posts\u003c/h2\u003e\n\u003cp\u003eWithin these formats, there are several content types you can use to mix up your feed, jump on trends, and attract wider audiences. These include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUser-generated content.\u003c/strong\u003e This refers to content reposted from your customers to your account.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eInfluencer content.\u003c/strong\u003e Work with influencers to produce content for your brand and post it to your account. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eBehind-the-scenes videos.\u003c/strong\u003e Take followers into your process by showcasing your warehouse or studio.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTutorials and DIYs.\u003c/strong\u003e Teach your followers something to add value beyond the products you sell.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eContest posts.\u003c/strong\u003e Run a giveaway or contest to incentivize your followers to take action.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eInformative content.\u003c/strong\u003e Teach Instagram users about your product or service.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTopical and trending content.\u003c/strong\u003e Jump on trends and add your brand’s perspective or humor. These can help increase brand awareness.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eMeet-and-greet posts.\u003c/strong\u003e Introduce the founder and your staff.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eAnnouncement posts.\u003c/strong\u003e Announce new products on Instagram and give followers the first glimpse.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eDeals and discount content.\u003c/strong\u003e Offer exclusive deals to followers to thank them for their loyalty. Use Instagram Stories for time-limited deals.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAhead, learn more about these types of eye-catching posts and how you can use them to develop a winning Instagram strategy for your business.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003c/h2\u003e\n\u003ch2 id=\"5\"\u003eMarketing on Instagram: Apps and tools\u003c/h2\u003e\n\u003cp\u003eFor those with an Instagram business profile, additional built-in features will help you run more effective Instagram marketing campaigns. However, if you find you need more functionality to run your campaigns (or put them on autopilot), consider some of the third-party \u003ca href=\"/blog/social-media-tools\"\u003esocial media tools\u003c/a\u003e on the market.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📕 Learn more: \u003c/strong\u003e\u003ca href=\"/blog/instagram-tools\"\u003e21 Best Instagram Tools to Boost Your Following\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003eShopify apps for Instagram marketing\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eCovet Instagram \u0026amp; Feed Reviews\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you run an ecommerce store on Shopify, you can also access a suite of apps to supercharge your Instagram marketing efforts. Some notable apps include the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eApps like \u003ca href=\"https://apps.shopify.com/instafeed\"\u003eInstafeed\u003c/a\u003e and \u003ca href=\"https://apps.shopify.com/instafeed-socialwidget\"\u003eSocialwidget\u003c/a\u003e package up your content to create a live Instagram feed on your website. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eThe \u003ca href=\"https://apps.shopify.com/facebook\"\u003eFacebook \u0026amp; Instagram\u003c/a\u003e app for Shopify syncs your sales with your online store and your Instagram Shop.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/foursixty\"\u003eFoursixty\u003c/a\u003e helps you create a shoppable Instagram feed that mirrors your profile grid, allowing potential customers easy access to the products they love in your Instagram posts.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/judgeme\"\u003eJudge.me\u003c/a\u003e lets you convert customer reviews into content for your Instagram Stories, Reels, and posts.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/covet-pics\"\u003eCovet Instagram Feed \u0026amp; Reviews\u003c/a\u003e aggregates user-generated content from Instagram and automatically displays it on your profile. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"6\"\u003eInstagram analytics tools for marketers\u003c/h2\u003e\n\u003cp\u003eOne of the most critical pieces in your Instagram marketing strategy is tracking. Understanding the performance of your campaigns, posts, and ads helps you invest where you see ROI and pivot when you don’t. Your digital marketing efforts are wasted if you’re not paying attention to analytics.\u003c/p\u003e\n\u003cp\u003eThere are a number of marketing tools to help you track your Instagram engagement, get insights on target audience behavior, and assess the success of your campaigns. Here are a few to consider. These include Instagram’s own and third-party social media tools.\u003c/p\u003e\n\u003ch3\u003eInstagram Insights\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/instagram-insights\"\u003eInstagram Insights\u003c/a\u003e is a free feature built right inside Instagram’s platform. When you create an Instagram account for business, you will get access to this suite of tools. From the settings menu, access Instagram Insights to get data about:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eAccounts reached.\u003c/strong\u003e This is the number of unique Instagram accounts that have seen your content at least once in a specified time period, as well as the demographic information of those accounts.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eAccounts engaged.\u003c/strong\u003e This refers to the number of unique accounts that have interacted with your content. It also breaks this information down by demographic.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eInstagram profile activity.\u003c/strong\u003e This tells you how many people have visited your Instagram profile and how they’ve engaged with it (e.g., did they click on the Email or Shop buttons?).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTotal followers. \u003c/strong\u003eThis insight measures trends across your follower count, including how many followers you’ve added or lost over a given period. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eContent insights. \u003c/strong\u003eExplore the stats for each of your Instagram posts, including impressions, likes, comments, shares, and saves.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eSprout Social\u003c/h3\u003e\n\u003cp\u003eIf you’re looking for something more robust, Sprout Social is an all-in-one social media management tool. Its analytics features include a post performance report and downloadable PDF reports. \u003c/p\u003e\n\u003cp\u003eIn addition to analytics, the tool can help manage everything from running your \u003ca href=\"/blog/social-media-content\"\u003esocial media content\u003c/a\u003e calendar to planning your Instagram page ahead of time. Sprout Social offers a number of tiered paid plans, depending on your Instagram marketing needs. You can also connect and monitor your other social media accounts to have everything in one place. \u003c/p\u003e\n\u003ch3\u003eHubSpot \u003c/h3\u003e\n\u003cp\u003eHubSpot is another complete social media management platform, with analytics that help you understand which of your Instagram marketing tactics are performing best with your target audience. \u003c/p\u003e\n\u003cp\u003eIf you run your business on Shopify, it also integrates with your ecommerce store. Hubspot offers a number of tiered paid plans and a free plan for small businesses or those requiring a lightweight tool.\u003c/p\u003e\n\u003ch2\u003eStart marketing on Instagram today\u003c/h2\u003e\n\u003cp\u003eInstagram marketing is a worthwhile endeavor, especially for businesses looking to reach millennial and Gen Z consumers. It offers brands the opportunity to tell their story, bring potential customers behind the scenes, and launch promos in real time.\u003c/p\u003e\n\u003cp\u003eYou don’t need a million followers to unlock the potential of marketing on Instagram. Even if you’re working with no budget, Instagram still gives you the opportunity to grow your business. A solid strategy that puts your target audience first can drive real results for your brand.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"7\"\u003eInstagram marketing FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is Instagram marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eInstagram marketing is the practice of promoting a business, brand, product, service, or personal brand on the social media network. It includes both organic marketing tactics and paid ads and sponsorships. Examples of Instagram marketing include product announcements in Instagram Stories, ads in the Instagram feed, and Instagram posts that share a brand story.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start Instagram marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can start Instagram marketing by creating an account on the Instagram app and converting it to a business profile or creator account. Next, develop an Instagram strategy and content creation plan. You will use this to guide you as you post paid and organic Instagram Reels, Stories, and posts to promote your content.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I promote my business on Instagram?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003ePromoting your business on Instagram starts with an Instagram marketing strategy. Start with these steps:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCreate an Instagram business profile. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDefine your Instagram audience.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOptimize your Instagram profile.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDevelop an Instagram content strategy.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePost Instagram Stories, posts and Reels to promote your business.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTry influencer marketing.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eEngage with your target audience.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTrack it all through Instagram analytics.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you succeed in Instagram marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best way to use Instagram for marketing is to employ a number of Instagram marketing tactics and track their performance. This will help you develop a winning Instagram strategy. Some Instagram marketing tips include the following: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eUse relevant hashtags in Instagram captions.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eGather user-generated content using a branded hashtag.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eShare user-generated content in Instagram Stories.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOptimize your Instagram bio to tell potential customers what you’re about.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLeverage Instagram shopping features.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSchedule Instagram posts ahead of time. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eShare Instagram videos that include behind the scenes content.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does Instagram marketing cost?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eInstagram marketing costs range from free for organic marketing to as high as your budget will allow. The cost of Instagram Ads depends on whether you pay per click, impression, or engagement. It also depends on your target audience, your industry, and other parameters you set within Instagram’s ad manager. Costs to work with influencers on Instagram marketing campaigns can range from a couple hundred dollars to over a million for top celebrities.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"This ultimate guide to marketing on Instagram contains step-by-step Instructions for creating a winning strategy for your brand. Get expert Instagram marketing tips to grow your business on the social platform.","excerptHtml":"\u003cp\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0070/7032/files/Insta101_Final_OP1_withSHyellow.jpg?v=1570206427\" alt=\"Illustration of three characters interacting with the Instagram logo, as a metaphor for how to make Instagram work for you and your business.\"\u003eThis ultimate guide to marketing on Instagram contains step-by-step Instructions for creating a winning strategy for your brand. Get expert Instagram marketing tips to grow your business on the social platform.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Instagram Marketing: Create Your Strategy for 2025","description":"Are you a creator or an ecommerce brand? Here’s everything you need to know about building a successful marketing strategy on Instagram."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,{"__typename":"Metafield","value":"Christine Cassis","key":"reviewed_by"},{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/instagram-marketing\",\"en-GB\":\"https://www.shopify.com/uk/blog/instagram-marketing\",\"en-AU\":\"https://www.shopify.com/au/blog/instagram-marketing\",\"en-ID\":\"https://www.shopify.com/id/blog/instagram-marketing\",\"en-NZ\":\"https://www.shopify.com/nz/blog/instagram-marketing\",\"en-ZA\":\"https://www.shopify.com/za/blog/instagram-marketing\",\"en-NG\":\"https://www.shopify.com/ng/blog/instagram-marketing\",\"en-PH\":\"https://www.shopify.com/ph/blog/instagram-marketing\",\"en-SG\":\"https://www.shopify.com/sg/blog/instagram-marketing\",\"en-HK\":\"https://www.shopify.com/hk/blog/instagram-marketing\",\"en-IE\":\"https://www.shopify.com/ie/blog/instagram-marketing\",\"en-MY\":\"https://www.shopify.com/my/blog/instagram-marketing\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/instagram-marketing\",\"ja-JP\":\"https://www.shopify.com/jp/blog/instagram-marketing\",\"de\":\"https://www.shopify.com/de/blog/instagram-marketing\",\"fr\":\"https://www.shopify.com/fr/blog/marketing-sur-instagram-13-outils-pour-votre-strategie-de-communication\",\"it\":\"https://www.shopify.com/it/blog/instagram-marketing\",\"nl\":\"https://www.shopify.com/nl/blog/instagram-marketing-beginners\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"How to Sell on Amazon- A 7 Step Beginner's Guide\",\"url\":\"blog/sell-on-amazon\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"Pinterest Marketing 101- How to Promote Your Business on Pinterest\",\"url\":\"blog/pinterest-marketing\"},{\"title\":\"How to Price Your Products in 3 Simple Steps\",\"url\":\"blog/how-to-price-your-product\"},{\"title\":\"TikTok Marketing- How to Create a TikTok Marketing Strategy in 2024\",\"url\":\"blog/tiktok-marketing\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Set Up \u0026 Open a Pop-Up Shop\",\"url\":\"blog/pop-up-shop\"},{\"title\":\"Go Beyond Likes and Follows- How to Create a Social Media Strategy That Sells\",\"url\":\"blog/social-media-marketing-strategy\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Insta101_Final_OP1_withSHyellow.jpg?v=1729280691","imageAltText":"Illustration of three characters interacting with the Instagram logo, as a metaphor for how to make Instagram work for you and your business.","modifiedAt":"Sep 2, 2024","modifiedAtRaw":"2024-09-02T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/213396233","handle":"213396233-how-to-start-a-food-business","title":"How To Sell Food Online: Step-by-Step Startup Guide","publishedAt":"2024-08-31T00:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_Food_Final_08e601fc-92e9-4e2e-aaa1-961ef7e9efe5.jpg?v=1730383395","altText":"start a food business and sell food online","width":3600,"height":1896},"tags":["Featured","Find an Idea","Guides"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eWhen Bob McClure was ready to level up his family business, \u003ca href=\"https://mcclures.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eMcClure’s Pickles\u003c/a\u003e, he found shared commercial space in a tofu factory. The healthy bacteria in the air—caused by the fermentation process of the soybeans—ruined his entire first batch of pickles.\u003c/p\u003e\n\u003cp\u003eWhile every industry comes with complications, food businesses often face unique challenges. There’s an increased risk of legal consequences, the delicate dance of inventory and expiry dates, and a volatile supply chain that can be affected by anything from weather to airborne bacteria.\u003c/p\u003e\n\u003cp\u003eFor many, however, there's nothing more fulfilling than making great food and feeding people. If you’re ready to take on the challenge and realize your dream of starting a food business, you’re in the right place.\u003c/p\u003e\n\u003ciframe data-sanitized-allowfullscreen=\"\" data-sanitized-allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" data-sanitized-frameborder=\"0\" data-sanitized-teidentifier=\"3nwjquxj5culx1y9ua4\" title=\"How To Start An Online Food Business (Step-by-Step Tutorial)\" src=\"https://www.youtube.com/embed/E7s6APE6_ag?enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.shopify.com\" height=\"315\" width=\"560\" class=\"absolute inset-0 w-full h-full\" data-gtm-yt-inspected-102563954_312=\"true\" id=\"579283465\"\u003e\u003c/iframe\u003e\n\u003cp\u003eThis step-by-step guide teaches you how to sell food online, with expert advice on navigating food law, maximizing your marketing dollars, and building a mouth-watering brand.\u003c/p\u003e\n\u003ch2\u003eHow to sell food online in 13 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eResearch food laws\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eFind your niche\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eDecide on a business model: produced vs. curated\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eSource ingredients\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eDetermine your food production model\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eBuild your brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eRun the numbers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003ePrice your food products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eSet up inventory management\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003ePlan for growth and product development\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eSet up shipping\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eChoose your sales channels\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eMarket your food business\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"1\"\u003e1. Research food laws\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Array of vegetables and hot peppers in bowls on a table\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-food-business-unsplash.jpg?v=1666908734\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eKnowing how to sell food online starts with understanding the law and food safety best practices. \u003cem\u003eBurst\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eNormally, the first step to \u003ca href=\"/blog/how-to-start-a-business\"\u003estarting a business\u003c/a\u003e is landing on a great idea. With food businesses, however, it’s important to understand the complexity of food laws before diving in.\u003c/p\u003e\n\u003cp\u003eWhen making and selling food online, safety is always a concern. Government organizations closely regulate and monitor the food industry to ensure public safety, but the onus is on the business owner to stick to the rules and be obsessive about quality.\u003c/p\u003e\n\u003cp\u003eProvided you do your homework, acquire the proper licenses, and meticulously track everything, the likelihood of getting into hot water with the health department is low. But if you do, the consequences can be severe, says food lawyer \u003ca href=\"http://food.gsjameson.com/\"\u003eGlenford Jameson\u003c/a\u003e. “The government can throw you in jail, take all your products and destroy them, shut you down, or give you a big fine.”\u003c/p\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003eFood inspectors offer you some pretty sage and, frankly, free advice on how to make sure you’re making a good and reasonable product.\u003c/p\u003e\n\u003ccite\u003eGlenford Jameson, Food Lawyer\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eIf your product is complicated or requires additional licensing (meat, fish, and some agricultural products, for example), you may want to consult a lawyer with experience in the food industry. Though the upfront cost may be high for a new business owner, it could avoid even costlier consequences down the road.\u003c/p\u003e\n\u003cp\u003eIf you choose to navigate the legalities of running a food business without a lawyer, be sure to follow these general best practices:\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eProperly handle and store food. \u003c/strong\u003eLearn how to properly handle and store food. Keep tabs on food preparation practices. Make sure you do what it takes so people don’t get sick eating your food.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eTrace the supply chain. \u003c/strong\u003eAsk questions of your suppliers and get referrals.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eWork with a lab to test your products. \u003c/strong\u003eLabs can help identify and trace elements that may be known to cause allergic reactions.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eKeep thorough records. \u003c/strong\u003eTrack everything coming in and going out of your facility.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eMake friends with the food inspector. \u003c/strong\u003eThey are there to identify issues and set you up for success. “Food inspectors offer you some pretty sage and, frankly, free advice on how to make sure you’re making a good and reasonable product,” says Glenford.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eGet liability insurance. \u003c/strong\u003eBe sure you’re covered in case anyone does get sick.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eNote: \u003c/em\u003e\u003c/strong\u003e\u003cem\u003eEvery country and region differs in terms of food laws and licensing requirements, and some industries, like dairy and alcohol, may be subject to additional rules. Be sure to consult with a lawyer and your local government for information specific to your business and region. For the purposes of this article, information and tips will be general, and should not be taken as legal advice.\u003c/em\u003e\u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Find your niche\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"A person pours hot sauce on a hot dog\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/windy-city-start-a-food-business.jpg?v=1666962972\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eZesti found its niche as an online food business in elevated condiments like pizza flavored hot sauce. \u003ca href=\"https://livezesti.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eZesti\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIn many cases, the \u003ca href=\"/blog/online-business-ideas\"\u003ebest online business ideas\u003c/a\u003e are born out of a passion or a \u003ca href=\"/blog/hobby-to-business\"\u003ehobby\u003c/a\u003e. The same is true for selling food. For example, if you make jams for friends and family from strawberries grown in your own backyard, that’s a good place to start. You already know the process and have had experience honing and testing the recipes.\u003c/p\u003e\n\u003cp\u003eBob McClure and his brother Joe grew up making pickles with their grandma Lala, and it was her family recipe that ultimately inspired their business, McClure’s Pickles. An actor and a psychology major, respectively, they didn’t know the first thing about business or manufacturing, but their tried-and-true family recipe was their foundation.\u003c/p\u003e\n\u003ch4\u003eFood trends\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg alt=\"Fly by Jing bottled sauce against a foliage background\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fly-by-jing-sauce-sell-food-inline.jpg?v=1666963012\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eBrands like Fly by Jing are reaping the rewards of the current trend in creative condiments. \u003ca href=\"/blog/aapi-heritage-month-fly-by-jing\"\u003e\u003cem\u003eFly by Jing\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you don’t yet have a \u003ca href=\"/blog/product-ideas\"\u003eproduct idea\u003c/a\u003e, look into current food trends. \u003ca data-sanitized-target=\"_blank\" href=\"https://www.nytimes.com/2023/12/26/dining/food-trends-2024.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eThe New York Times\u003c/a\u003e predicts fusion snacks, hot sauces with complex flavors, and plain-old soup as viral success for 2024.\u003c/p\u003e\n\u003cp\u003eOther places to watch food trends include Google Trends, food publications, and social media platforms like \u003ca href=\"/blog/tiktok-marketing\"\u003eTikTok\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eBear in mind, however, that jumping on a trend means you’ll encounter plenty of competition. Ask yourself \u003ca href=\"/blog/marketing-strategies\"\u003ehow your product can stand out\u003c/a\u003e in a noisy market.\u003c/p\u003e\n\u003cp\u003eWhen the McClures decided to offer a premium pickled product, they had very little competition. More than a decade later, though, pickling gained popularity as part of the slow food movement. Bob sees the competition as a good thing. “It’s the right type of competition if it’s bringing awareness to highly specialized, quality-driven entrepreneurial products,” he says. “It helps improve our entire category.”\u003c/p\u003e\n\u003ch4\u003eMore food business ideas\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg alt=\"A hand pours a can of Juneshine into a glass. Fruits are arranged around the glass on a yellow background\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-food-business-juneshine.jpg?v=1666963043\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eJuneshine was one of several brands to jump on the \u003ca href=\"/blog/hard-kombucha\"\u003ehard kombucha trend\u003c/a\u003e for its online food business. \u003ca href=\"https://juneshine.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eJunshine\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAnother way to discover a great idea is to find a gap in the market. Many \u003ca href=\"/blog/food-business-ideas\"\u003eprofitable food business ideas\u003c/a\u003e start with solving a problem or filling the needs of a niche market.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eCould your food business be in one of these niches:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eCustom or novelty products\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eGourmet, artisanal, and small batch food\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eAllergen free, gluten free, or nut free\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eCertified organic, natural, and fair trade ingredients\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eVegan, vegetarian, kosher, or halal foods\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003ePaleo, keto, or low carb\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eFood videos, recipes, meal kits, and cookbooks\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eJodi Bager’s business, \u003ca href=\"https://grainzero.com\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGrain Zero\u003c/a\u003e, grew from her experiences managing ulcerative colitis. Its audience is made of people also living with colitis and other forms of bowel disease. She produces healthy snack options without the ingredients that commonly trigger her condition. “We also address the needs of the growing paleo community,” Jodi says, “and we’re appealing to a wider audience than ever before.”\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eThis Mom Built a Celeb-Favorite Confection Brand\u003c/p\u003e\n\u003cp\u003eAfter Hannah Perry lost her job and her marriage unraveled, she revisited an old dream—starting a cotton candy business—to build a new life for herself and her kids.\u003c/p\u003e\n\u003ca data-sanitized-target=\"_blank\" class=\"marketing-button marketing-button--small\" href=\"/blog/floof-cotton-candy\"\u003eRead Hannah’s story\u003c/a\u003e\n\u003c/div\u003e\n\u003ch4\u003eIdeas for beginners\u003c/h4\u003e\n\u003cp\u003eIf you’re new to food, look into easy \u003ca href=\"/blog/low-investment-business-ideas\"\u003esmall business ideas\u003c/a\u003e that require a low investment, minimal equipment, and fewer shipping challenges and legal restrictions.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSome lower investment ideas include:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eCandy\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003ePackaged snacks\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eCanned and pickled products\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eDried herbs\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eBaked good ingredient kits\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eBulk nuts and seeds\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eRaw ingredients (flours, etc.)\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eCurated resale (products made by other vendors)\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003ca href=\"/blog/sell-coffee\"\u003eCoffee\u003c/a\u003e and tea\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThirteen-year-old Charlie Cabdish makes and sells \u003ca href=\"/blog/homework-kid-entrepreneur-candied-pecans\"\u003ecandied pecans\u003c/a\u003e from his family’s home. It’s a business he can run from a domestic kitchen, between school work and basketball practice.\u003c/p\u003e\n\u003ch4\u003eMarket research\u003c/h4\u003e\n\u003cp\u003eIf you have an idea already, test its viability. Is there a market for this product? If it’s a saturated market, how can your product differ? Is there an untapped niche or underserved customer?\u003c/p\u003e\n\u003cp\u003eYour \u003ca href=\"/retail/how-to-do-market-research-the-retailer-s-guide-to-doing-homework-for-your-niche-business\"\u003emarket research\u003c/a\u003e should include looking into the rules that govern the specific industry. Is selling your product online and shipping it even possible? Here are a few questions to ask:\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eIs it legal to sell your product online in the region where you operate or plan to ship? Think liquor or cannabis infused products.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eIs your product too fragile to ship? What special packaging would be required to protect it? Think flaky pastries or glass jars.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eDoes the shelf life of your food product make inventory too challenging? Think \u003ca href=\"/blog/bakery-business-plan\"\u003ebakery goods\u003c/a\u003e or guacamole.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eDoes your product require refrigeration? If so, how does that limit your shipping radius or carrier options? Think meats or fresh dips.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"3\"\u003e3. Decide on a business model: produced vs. curated\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Various high end grocery products are arranged on a plain surface\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-food-business-jacobsons.jpg?v=1666963148\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eJacobsons offers specialty grocery and artisan cheese brands for a curated shopping experience. \u003ca href=\"https://jacobsons.ca/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eJacobsons\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThere are many ways to start a business in the food industry from supplying raw ingredients to manufacturers to opening your own restaurant, but if you want to sell food online, there are two main business models.\u003c/p\u003e\n\u003ch4\u003eProducing food products to sell\u003c/h4\u003e\n\u003cp\u003eThis business model refers to producing food in either a \u003ca href=\"/blog/home-business\"\u003ehome-based business\u003c/a\u003e or commercial facility and selling it direct to consumers (DTC). You may choose to handle the full supply chain and be personally involved in production or work with a \u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003ethird-party manufacturer\u003c/a\u003e that produces and packages a recipe to your specifications. In this model, you may also expand your selling channels and consider wholesaling to other shops.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLegal note: \u003c/strong\u003eMany regions have cottage food laws that allow you to produce certain food items in a domestic kitchen without meeting the same requirements as commercial kitchens. In the US, be sure to look into each state’s cottage food laws, as they can differ by region.\u003c/p\u003e\n\u003ch4\u003eCurating and reselling food\u003c/h4\u003e\n\u003cp\u003eThis model involves reselling by curating other brands’ products under your own banner. Your \u003ca href=\"/blog/unique-selling-proposition\"\u003eunique selling proposition\u003c/a\u003e (USP) may be that your shop brings the best of a single product type (say, mustards from around the world) to a single shopping experience. Otherwise, you may try \u003ca href=\"/blog/what-is-dropshipping\"\u003edropshipping\u003c/a\u003e to bring another brand’s products to a new market.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote: \u003c/strong\u003eMuch of this article applies to food production businesses. If you’re looking to curate existing food products, \u003ca href=\"#6\"\u003escroll down to step 6\u003c/a\u003e to start building your brand.\u003c/p\u003e\n\u003ch3 id=\"4\"\u003e4. Source ingredients\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Star anise and cinnamon arranged in a pattern\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/star-anise-and-cinnamon-sticks-BURST.jpg?v=1666963193\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eTrace the supply chain, says food lawyer Glenford Jameson. \u003cem\u003eBurst\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eGlenford stresses the importance of doing your homework when sourcing your ingredients. “Trace the supply chain,” he says, so that your packaging claims match what’s inside and you’re working with trustworthy companies.\u003c/p\u003e\n\u003cp\u003eIf you plan to produce a product that will be labeled organic, for example, be sure your raw ingredient supplier has the \u003ca href=\"https://www.ams.usda.gov/services/organic-certification/becoming-certified\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eproper certification\u003c/a\u003e before making claims on your packaging.\u003c/p\u003e\n\u003cp\u003eDeveloping a relationship with your supplier improves trust and makes them feel more invested in your business. “Sometimes our suppliers make suggestions based on something new that comes to market,” says Jodi. “It’s a collaborative partnership.”\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eWhen you’re just starting out and producing small batches, it may be cost effective to \u003cstrong\u003eshop for ingredients at consumer warehouse club stores\u003c/strong\u003e like Costco or Sam’s Club.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eMake connections.\u003c/strong\u003e In certain industries, finding suppliers may rely on word of mouth and personal introductions. The founders of \u003ca href=\"/blog/201398985-bean-to-bar-chocolate-business\"\u003eSoul Chocolate\u003c/a\u003e networked in the industry to make connections with regional cacao farmers.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eAlternatively, for commodities like cacao and coffee beans, \u003cstrong\u003elook for a distributor or broker \u003c/strong\u003ewho works directly with farmers.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eTeam up with other small-batch producers\u003c/strong\u003e to purchase bulk wholesale ingredients together.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003ch4\u003eHelpful resources:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003ca href=\"https://www.fda.gov/Food/IngredientsPackagingLabeling/default.htm\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFDA food ingredient and packaging guide\u003c/a\u003e, including allergen and food additive information (US)\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003ca href=\"https://www.foodstandards.gov.au/science/monitoringnutrients/afcd/Pages/default.aspx\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFood Composition Database\u003c/a\u003e (Australia)\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003ca href=\"https://www.canada.ca/en/health-canada/services/drugs-health-products/natural-non-prescription/applications-submissions/product-licensing/licensed-natural-health-products-database.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eLicenced Natural Health Products Database\u003c/a\u003e (Canada)\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch3 id=\"5\"\u003e5. Determine your food production model\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt='A storefront with a sign that reads \"Kitchen Collective\"' src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Kitchen-Collective-5_7cbad0c9-8a20-4b8f-b950-f20805e30b67.jpg?v=1666963226\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eA professional kitchen may be out of reach at first, but many co-ops offer the option of sharing space. \u003ca href=\"http://www.thekitchencollective.ca/\"\u003e\u003cem\u003eKitchen Collective\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThough McClure’s Pickles started in their family kitchen, the family continuously upgraded their production. “When we were first starting out, we rented a kitchen that had a larger stove,” says Bob, “and we would call up our friends and say, ‘Hey, I’ll buy you pizza and beer if you come make pickles with me on the weekend.’”\u003c/p\u003e\n\u003cp\u003eThe company eventually landed a 20,000-square-foot factory space. McClure’s serves as a great example of how to scale production as you grow. Starting from a home-based facility is a low-risk way to test your business model.\u003c/p\u003e\n\u003ch4\u003eSelling food from home\u003c/h4\u003e\n\u003cp\u003eSome food items can legally be produced and sold right from your domestic kitchen, but look into the regulations surrounding your chosen product. In the US, the FDA requires you \u003ca href=\"https://www.fda.gov/Food/ResourcesForYou/Industry/ucm322302.htm#home\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eregister your home-based business as a facility\u003c/a\u003e. You may need to make upgrades to your home setup, such as improved ventilation. Be sure you secure the required license to sell food from home in your region.\u003c/p\u003e\n\u003ch4\u003eRenting from shared commercial kitchens\u003c/h4\u003e\n\u003cp\u003eMany facilities offer shared or co-op kitchen space that you can rent hourly or monthly, depending on your production needs. The benefits are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eReduced costs. \u003c/strong\u003eYou don’t need to buy equipment from scratch and the shared model means you’re not covering rent on your own.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eLess paperwork. \u003c/strong\u003eThese facilities are already registered as commercial space and have appropriate insurance.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eShared knowledge. \u003c/strong\u003eExposure to other small business owners allows you to learn from others and build community.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eSetting up your own commercial facility\u003c/h4\u003e\n\u003cp\u003eHave full autonomy and start from scratch with this model, building a facility that meets your needs from the start. This is the most expensive option and one that requires due diligence—you are responsible for ensuring your facility meets code and is properly licensed.\u003c/p\u003e\n\u003cp\u003eThis may not be the best option for new entrepreneurs, but rather a future goal. “We started small in our home kitchen and then grew from there,” says Jodi. “We did not move out until we were bursting at the seams and knew we had a big enough business to support the move.”\u003c/p\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003eIt is really impressive how much diligence goes into running a USDA-inspected facility.\u003c/p\u003e\n\u003ccite\u003eDaniel Patricio, Founder, Bull \u0026amp; Cleaver\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003ch4\u003eWorking with an existing manufacturer\u003c/h4\u003e\n\u003cp\u003eThis option is great for hands-off entrepreneurs who are more interested in the business than the production. It’s a safe option for industry newbies, too, as the manufacturers should already be versed in food safety and regulations. While the idea, recipe, and brand are all yours, the execution is left to the pros. This gives you more time to invest in other aspects of the business.\u003c/p\u003e\n\u003cp\u003e“We partnered up with someone that had a USDA-inspected facility so that we could ship across the US sooner, without any food safety issues,” says \u003ca href=\"https://bullandcleaver.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBull \u0026amp; Cleaver\u003c/a\u003e founder Daniel Patricio. “It is really impressive how much diligence goes into running a USDA-inspected facility.”\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e6. Build your brand\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Oat Haus products styled with other foods against a purple curtain\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-food-business-oat-haus-butter.jpg?v=1666963295\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eBuilding your brand starts with a great story and a strong perspective. These elements inspire everything from your website to packaging design. \u003ca href=\"https://oat.haus/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eOat Haus\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSelling food online is especially challenging because the most important decision-making sense—taste—can’t be accessed. Because customers can’t sample your product, branding is especially important. Package design, photography, website, product page, and copy need to work together to tell your story and help customers imagine how your product might taste.\u003c/p\u003e\n\u003cp\u003eWith packaging being so critical in this industry, consider \u003ca href=\"https://experts.shopify.com/designers?utm_source=post\u0026amp;medium=blog\u0026amp;term=213396233\u0026amp;campaign=howtosellonline\"\u003ehiring a designer\u003c/a\u003e to help with your needs.\u003c/p\u003e\n\u003cp\u003eBuilding a brand starts with answering a few questions about how you want customers to perceive your business. “We chose our name and our identity—everything from the label, the look, the feel, the text—to be something that connotes handmade and family, yet urban,” says Bob.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A screen grab of Diaspora Co's About Us page\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/diaspora-founder-story.png?v=1666963330\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eA compelling founder story can be a powerful selling tool with customers who see their own experiences reflected in the brand. \u003ca href=\"https://www.diasporaco.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eDiaspora Co.\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHere are some branding resources:\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"/blog/how-to-diy-a-visual-brand\"\u003eSimple and Low Cost Ways to Build a Memorable Brand Identity\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"/blog/how-to-design-logo\"\u003eHow To Design a Memorable Logo in 8 Easy Steps\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"/blog/food-photography-tips\"\u003eFood Photography 101: How to Take Perfect Pictures of Your Food\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"/blog/brand-voice\"\u003eWhat Is Brand Voice and How To Create One for You Business\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"/blog/brand-storytelling\"\u003eSelling Through Storytelling: How to Craft a Compelling Brand Story\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003e🛠️ Tools:\u003c/strong\u003e Stuck on your brand name? Try these free tools\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/tools/business-name-generator\"\u003eBusiness name generator\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/tools/domain-name-generator\"\u003eDomain name generator\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/tools/logo-maker\"\u003eLogo Maker\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch4\u003ePackaging and labeling laws\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg alt=\"Front and back views of a bag of Pulp Pantry chips\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pulp-chips-label_f74dcf11-0396-4d93-9845-4507630881f3.jpg?v=1666963365\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eUnderstand labeling laws in each country or region where you sell your products. \u003ca href=\"https://pulppantry.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003ePulp Pantry\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAside from the visual appeal of your packaging, each country has its own labeling requirements, which may include best-before dates, nutritional information, allergen warnings, and country of origin. If you plan to ship your product across borders, especially to retailers, be sure to check the destination country’s rules around labeling.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHelpful resources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"https://www.fda.gov/Food/IngredientsPackagingLabeling/default.htm\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFDA food labeling, ingredients, and packaging information (US)\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/fair-packaging-labeling-act\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFTC Fair Packaging and Labeling Act (US)\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"http://www.inspection.gc.ca/food/labelling/food-labelling-for-industry/eng/1383607266489/1383607344939\"\u003eCFIA food labeling requirements (Canada)\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"https://food.ec.europa.eu/safety/labelling-and-nutrition/food-labelling-information-system-flis_en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFood Labeling Information System (EU)\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"https://www.gov.uk/food-labelling-and-packaging\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFood labeling and packaging (UK)\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"7\"\u003e7. Run the numbers\u003c/h3\u003e\n\u003cp\u003eHow much does it really \u003ca href=\"/blog/cost-to-start-business\"\u003ecost to start a food business\u003c/a\u003e? If you were to open a restaurant or physical food store, your upfront costs could be \u003ca href=\"https://www.restaurantowner.com/public/Survey-How-Much-Does-it-Cost-to-Open-a-Restaurant.cfm\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eupward of $175,000\u003c/a\u003e. But there are many ways to get started with much smaller startup costs.\u003c/p\u003e\n\u003cp\u003eSmall-batch producers who start home-based businesses have far less overhead and can expand into commercial spaces later as the business grows.\u003c/p\u003e\n\u003cp\u003eWithout expensive leases or staffing costs, you could realistically start selling food online with just a few hundred dollars to cover ingredients, website and marketing costs, and packaging.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c/strong\u003eYou may be able to claim some of your housing and utility costs at tax time if your living space doubles as your business space.\u003c/p\u003e\n\u003cp\u003eIf it’s not possible to run your business from home, consider the monthly cost of a commercial facility when calculating your startup costs. Production facilities can be expensive, but many co-ops and incubators offer shared kitchens to entrepreneurs for a fraction of what you’d spend in a dedicated space.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e8. Price your food products\u003c/h3\u003e\n\u003cp\u003eMost entrepreneurs, regardless of the product they sell, will agree: pricing is hard. Ultimately there’s no one pricing formula that will work for everyone. Know your costs (both fixed and variable), and keep adjusting until you get it right.\u003c/p\u003e\n\u003cp\u003eDaniel suggests forgoing profit at first to get your product in front of as many customers as possible. “Over time, those cost savings will come,” he says.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A Bull \u0026amp; Cleaver product bag arranged with biltong and other foods\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/bull-and-cleaver.jpg?v=1666963395\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eGet your product in front of as many potentials as possible—even if it means delaying profits. \u003cem\u003eBull \u0026amp; Cleaver\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eBob has a different philosophy: if you believe in the value of your product, price it accordingly. He stands by McClure’s pricing. “We’re not the cheapest product out there,” he says, “so we have to compete on something that’s truly unique, otherwise you just become one of the other commodities. And then it’s a race to the bottom.”\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/profit-margin\"\u003eProfit margins\u003c/a\u003e for food businesses also depend on many factors—what you’re selling or how and where you’re selling it, for example.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003ch4\u003eAdditional Reading\u003c/h4\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"/blog/pricing-strategies\"\u003ePricing Strategy: 14 Ways to Find the Perfect Price for Your Products\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"/blog/how-to-price-your-product\"\u003eHow to Price A Product in 3 Simple Steps\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"/tools/profit-margin-calculator?itcat=blog\u0026amp;itterm=213396233\"\u003eFree Tool: Profit Margin Calculator\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e9. Set up inventory management\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Hot sauce bottles arranged on a shelf\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-food-business-UNSPLASH-1.jpg?v=1666963436\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eGrain Zero’s brand is built on products that contain natural ingredients and no preservatives. The shelf life on most of the company’s products is only five to six months. Jodi, therefore, keeps inventory tight, turning it over every one to two weeks.\u003c/p\u003e\n\u003cp\u003eWhile McClure’s Pickles have a longer shelf life, Bob wants to be sure customers get his product while they’re as fresh as possible. For that reason, the company’s inventory strategy errs on the side of producing too little of the product, rather than too much.\u003c/p\u003e\n\u003cp\u003e“It’s a juggling act, and we’re always getting better with forecasting our needs,” he says. “We have to make so much to justify a production run, while also ensuring there’s a sales channel or outlet and enough demand behind it to really make it work.”\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eTips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eInvestigate the inventory tools available in the \u003ca href=\"https://apps.shopify.com/browse/inventory-management?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=213396233\"\u003eShopify App Store\u003c/a\u003e—they’ll integrate with your store to help you sell online.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eUse batch numbering or \u003ca href=\"/tools/barcode-generator?itcat=blog\u0026amp;itterm=213396233\"\u003e\u003cstrong\u003ebar codes\u003c/strong\u003e\u003c/a\u003e to keep inventory organized.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eEducate your team on your \u003ca href=\"/retail/inventory-management\"\u003e\u003cstrong\u003einventory management\u003c/strong\u003e\u003c/a\u003e best practices.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e10. Plan for growth and product development\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"A jar of McClure's bloody mary mix, a mixed drink, and a beer are arranged on a wooden board\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-food-business-mcclures-pickles.jpg?v=1666963465\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eMcClure’s Pickles\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe McClures found success by focusing on their brand’s namesake product, perfecting and iterating on their grandmother’s recipe.\u003c/p\u003e\n\u003cp\u003eLow-risk ideas came next. Tried and true pickle flavors, for example, were applied to other products, like chips. By popular demand, their Bloody Mary mix followed.\u003c/p\u003e\n\u003cp\u003eInitially, the McClures expansion moves were made in response to customer feedback. Since then, however, product development has become more sophisticated, and the family relies on \u003ca href=\"/blog/ecommerce-analytics-for-beginners\"\u003edata\u003c/a\u003e to inform their next move.\u003c/p\u003e\n\u003ca data-encoded-tag-name=\"meta\" data-encoded-tag-value=\"\" data-encoded-attr-charset=\"dXRmLTg=\"\u003e\u003c/a\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003e\u003cspan\u003eYou have to make sure that there’s enough critical mass behind the idea before you take that into a product launch.\u003c/span\u003e\u003c/p\u003e\n\u003ccite\u003eBob McClure, founder, McClure's Pickles\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eWhile the family still loves engaging with customers and hearing their ideas, Bob warns to take them with a grain of salt. “Not all ideas are like gold,” he says. “You have to make sure that there’s enough critical mass behind the idea before you take that into a product launch.”\u003c/p\u003e\n\u003ch4\u003eExpanding to food-adjacent products\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://www.dominioncity.ca/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eDominion City Brewing Co.\u003c/a\u003e sells its beer locally via its online store, but liquor laws prevent it from selling beyond Ontario’s borders. Fans of the brand who live outside the province can still shop for branded merchandise that they sell online, like glassware and clothing.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Back view of a Dominion City Brewing Company sweatshirt\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dominion-city-merch.jpg?v=1666963519\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eMerchandise, like branded clothing and accessories, is a great product idea for those selling food in restricted categories. \u003cem\u003eDominion City\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFor your food brand, consider complementary items to extend your reach beyond your local market, increase \u003ca href=\"/blog/average-order-value\"\u003eaverage order value\u003c/a\u003e, and build brand awareness:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeas:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eBranded merch like totes, t-shirts, and mugs\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"/blog/sell-gift-cards\"\u003eGift cards\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eComplementary food products (say, third-party crackers to upsell with your cheese)\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eRelevant kitchen and serving tools like aprons, cutting boards, and tea towels\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eRecipe books, ebooks, or subscription recipe content\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhen \u003ca href=\"/blog/wil-yeung\"\u003eWil Yeung\u003c/a\u003e hit his stride on YouTube, amassing thousands of followers on his vegan cooking channel, he was ready to monetize. Now, Wil sells cooking classes, e-cookbooks, and physical cookbooks through his own online store.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e11. Set up shipping\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt='A person adds custom paper tape to a shipping box. The tape reads \"Spaghetaboutit\"' src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sticker-mule-unsplash.jpg?v=1666963576\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eUnsplash/Sticker Mule\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWe’ve spent a lot of time building resources to help ecommerce entrepreneurs \u003ca href=\"/blog/shipping-and-fulfillment\"\u003estreamline their shipping processes\u003c/a\u003e. It is, after all, one of the most common pain points for business owners.\u003c/p\u003e\n\u003cp\u003eAnd, no surprise: shipping food carries additional challenges, especially when shipping outside of the country. “When you’re exporting food, there are a series of foods whose export is regulated under commodity legislation,” says Glenford. “Those have their own rules.” Look into whether your product is subject to specific laws in the countries where you’re shipping to—and from.\u003c/p\u003e\n\u003cp\u003eConsider, as well, the potential restrictions on your product in its destination country. Technically, once products are in the shipping stream, they become the problem of the purchaser, but a poor customer service experience can be bad for business. Mitigate the customer’s ultimate frustration by versing yourself on the laws where you ship.\u003c/p\u003e\n\u003cp\u003eFor example, a cannabis-infused product may be legal in Canada where you produce, but may not be in many US states.\u003c/p\u003e\n\u003cp\u003eAlternatively, to avoid the red tape, you may consider working with a \u003ca href=\"/blog/fulfillment-services\"\u003efulfillment service\u003c/a\u003e if you do most of your business across the border. “We found the cost of shipping individual orders to the US was prohibitive,” says Jodi. “For that reason, we ship bulk orders to the US where they are warehoused and shipped directly out to US customers.”\u003c/p\u003e\n\u003ch4\u003ePacking and shipping fragile or perishable items\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg alt='A pink box reads \"Quele Chose.\" Colorful macarons are lined up in front of it' src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-food-business-quele-chose.jpg?v=1666963615\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://quelque-chose.ca/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eQuele Chose\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMany food items are fragile or are packaged in fragile packaging. As such, they may require extra shipping materials to offer enough protection from breakage. Factor in the extra cost of materials, shipping weight, and staffing time when setting your shipping and handling rates.\u003c/p\u003e\n\u003cp\u003eProducts requiring refrigeration aren’t ideal for cross-border shipping, but \u003ca href=\"https://vegansupply.ca/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eVegan Supply\u003c/a\u003e in Vancouver successfully ships its cold products nationally across Canada using cold packs and expedited shipping. You can also work with carriers that use refrigerated vehicles, or opt to only ship and deliver locally.\u003c/p\u003e\n\u003ch4\u003eOrder pickup and local delivery\u003c/h4\u003e\n\u003cp\u003eIf you’re selling an item that simply cannot be shipped by post (say, cupcakes slathered in fluffy icing), consider alternatives that still allow you to sell food online. Offer online options to customers who preorder your product: in-store pickup or local delivery.\u003c/p\u003e\n\u003cp\u003eAt the start of the pandemic, many retail stores pivoted to selling food online and set up contactless curbside pickup in lieu of in-store shopping. In response to these challenges, we’ve put together a \u003ca href=\"/blog/local-delivery\"\u003ecomprehensive guide\u003c/a\u003e to help you set up these delivery methods for your store, too.\u003c/p\u003e\n\n\u003ch3 id=\"12\"\u003e12. Choose your sales channels\u003c/h3\u003e\n\u003cp\u003eThe best way to start a food business is to sell online through your own website. This method gives you full control over your brand and ownership of your customer list. Reaching your target audience is a bit trickier with an online store than with a marketplace, so you may wish to explore other sales channels as you grow.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Jummy Joy's website hompage\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-food-online-jimmy-joy-homepage.png?v=1666963658\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://jimmyjoy.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eJimmy Joy\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eBuilding a website\u003c/h4\u003e\n\u003cp\u003eAs with branding and packaging, the look and feel of your website is important in helping influence the customer to buy a food product without tasting it first. In some cases, it may also be a visitor’s first impression of your brand.\u003c/p\u003e\n\u003ch5\u003eWebsite content\u003c/h5\u003e\n\u003cfigure\u003e\u003cimg alt=\"TBH brand's product page on its website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-food-online-tbh-2.png?v=1666963687\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.snacktbh.com/products/hazelnut-cocoa-spread\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eTBH\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eUse product page copy to describe your product’s taste and texture in detail. Online product descriptions should include ingredient and allergy information in full. Product photography is also important here (we’ll talk about this in more detail later). Also consider including on your product page: customer reviews, user-generated content (UGC), and recipes that include the product.\u003c/p\u003e\n\u003cp\u003eTo keep the product page uncluttered, invest time in a thorough \u003ca href=\"/blog/120928069-how-to-create-faq-page\"\u003eFAQ page\u003c/a\u003e to answer additional questions about ingredients, dietary information, and production methods.\u003c/p\u003e\n\u003cp\u003eEven if your website isn’t supplying the bulk of your sales, it’s important to nurture it as a tool to connect with customers and tell your story. “We’re in 5,000 stores worldwide,” says Bob, “but we still have a core group of people that come to our website, purchase every year, like to see what we’re doing, and get connected to our brand, our story.”\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-03-11_at_8.35.22_PM.png?v=1710214565\" alt=\"Surreal’s comprehensive product page with nutritional information\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eSurreal’s comprehensive product pages include nutritional information, comparisons with other brands, reviews, and FAQs nested under a navigation bar that keeps the page tidy. \u003ca href=\"https://eatsurreal.co.uk/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eSurreal\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003ch4\u003eOperating a restaurant?\u003c/h4\u003e\n\u003cp\u003eTake your business online with Shopify's \u003ca href=\"/restaurant-online-ordering\"\u003eonline ordering system\u003c/a\u003e.Expand with take-out orders and spend more time doing what you do best: making delicious food.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch5\u003eWebsite building and design\u003c/h5\u003e\n\u003cfigure\u003e\u003cimg alt=\"A collection page on Acid League's website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/acid-league-collection-pages.png?v=1666963738\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eAcid League chose a clean and airy theme to match its branding design and give prominence to its products. \u003ca href=\"https://www.acidleague.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eAcid League\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eBuilding a website from scratch may be a daunting idea, especially if your talents lie in cooking, not coding. Good news: you don’t have to. With many ecommerce platforms, like Shopify, you can set up a site quickly, with no technical experience necessary.\u003c/p\u003e\n\u003cp\u003eChoose from a set of standard \u003ca href=\"/blog/website-template-quiz\"\u003ewebsite templates\u003c/a\u003e in the Shopify Themes Store then customize it with your brand colors, logo, and copy. Some favorites include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/taste/styles/default\"\u003eTaste\u003c/a\u003e (free)\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/crave/styles/default\"\u003eCrave\u003c/a\u003e (free)\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/editions/styles/modern\"\u003eEditions\u003c/a\u003e ($$)\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/canopy/styles/natural\"\u003eCanopy\u003c/a\u003e ($$$)\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/fresh/styles/sweet?industry%5B%5D=food-and-drink\u0026amp;surface_detail=food-and-drink\u0026amp;surface_inter_position=2\u0026amp;surface_intra_position=15\u0026amp;surface_type=industry\"\u003eFresh\u003c/a\u003e ($$$)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5\u003eFood photography\u003c/h5\u003e\n\u003cfigure\u003e\u003cimg alt=\"Close up of chopsticks picking up green noodles\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-food-business-noodie-2.jpg?v=1666963791\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eAttractive food photography and styling can tell a customer a lot about your product when they’re not able to taste it. \u003ca href=\"https://getnoodie.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eNoodie\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYou can opt to \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eDIY your photoshoots\u003c/a\u003e or \u003ca href=\"https://experts.shopify.com/services/visual-content-and-branding/take-product-photos?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\"\u003ehire a professional\u003c/a\u003e who has experience with styling and lighting food. \u003ca href=\"/blog/food-photography-tips\"\u003eFood photography\u003c/a\u003e can be especially tricky due to capturing natural-looking color and glare from reflective surfaces (say, package jars or glossy sauces).\u003c/p\u003e\n\u003cp\u003eFor product pages, shoot food product photos against a clean background. These should include packaging from several angles and close-up details of the product to show texture and color.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A hand with fancy jewelry holds a bunch of cucumber pickles\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-food-business-pickles-1.jpg?v=1666963817\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eMcClure’s Pickles\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/lookbooks-how-to-use-high-quality-lifestyle-photos-to-boost-sales\"\u003eLifestyle photography\u003c/a\u003e can be used on the homepage, in marketing campaigns, and in recipe content. Photos of your food products used in recipes or paired with other foods help your customer see how your product can be used in their own cooking or entertaining.\u003c/p\u003e\n\u003ch4\u003eRetail and wholesale\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg alt=\"Two people working inside an independent cafe\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/cafe-retail-wade-austin-ellis-unsplash.jpg?v=1666963859\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eRetailers can become more than a \u003ca href=\"/blog/what-is-a-distribution-channel\"\u003edistribution channel\u003c/a\u003e for your products as a complement to your online food business. \u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMcClure’s initially grew its business through retail partnerships. Success with that channel relied on seeing retailers as partners in the business and inviting them to care about the company mission. “Some of our retail partners take on more familial partnerships. We’ll work with them to do menu pairings or specific events that focus around our products and theirs,” says Bob.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResources for finding retail partners:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"https://www.naw.org/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eNational Association of Wholesaler-Distributors (US)\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"https://foodindustryexecutive.com/trade-shows/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eDirectory of food and beverage trade expos (US/international)\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003ca href=\"https://www.handshake.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003c/a\u003e\u003ca href=\"https://www.faire.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFaire\u003c/a\u003e (wholesale marketplace)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003ch4\u003eAdditional Reading:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"/blog/selling-wholesale\"\u003eHow to Create a Wholesale Channel and Sell to Other Retailers\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca href=\"/blog/201398985-bean-to-bar-chocolate-business\"\u003eWholesale Case Study: The Story Behind Soul Chocolate\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch4\u003eOther sales channels\u003c/h4\u003e\n\u003cp\u003eMany brands expand their sales channels to reach even wider audiences when selling food. If you don’t plan to open a retail store, there are other offline opportunities. Online marketplaces are another option for your business. You can sync your \u003ca href=\"/blog/sell-on-amazon\"\u003eAmazon\u003c/a\u003e or \u003ca href=\"/blog/etsy-and-shopify\"\u003eEtsy\u003c/a\u003e shop with your Shopify store to make inventory across channels seamless.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e13. Market your food business\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/marketing-strategies\"\u003eMarketing\u003c/a\u003e is one of the most important aspects of running a business. It will be one of the biggest learning curves for new entrepreneurs when starting a food business. In the case of selling food online, connecting your customers to your story is extremely important. If they can’t taste your food, you’ll need to appeal to their other senses.\u003c/p\u003e\n\u003cp\u003eYour online store is a great place to start. Investing in search engine optimization (SEO) can help your store rank in search engines for relevant terms your target audience is searching for.\u003c/p\u003e\n\u003ch4\u003eContent and social marketing\u003c/h4\u003e\n\u003cp\u003eMcClure’s dedicates a significant percentage of its site to community—extra content, \u003ca href=\"https://mcclures.com/pages/recipes\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003erecipes\u003c/a\u003e (its own and customer generated), and prominent social calls to action. Social media is very important to the brand. “That’s where our core consumer goes,” says Bob. “We want to be engaged with our community because they’re the influencers. Word of mouth can take your brand extremely, extremely far, as we’ve seen.”\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Side by side recipes from McClure's Pickles website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-food-online-mcclures-recipes.png?v=1666963904\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eMcClure’s Pickles\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eOffline marketing\u003c/h4\u003e\n\u003cp\u003eIt’s important to take your food brand to the streets—and the mouths of your potential customers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eGenerate buzz locally by participating in \u003ca data-sanitized-target=\"_blank\" href=\"https://www.usdalocalfoodportal.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003efarmers markets \u003c/a\u003e\n\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eRun a \u003ca href=\"/blog/pop-up-shop\"\u003epop-up shop\u003c/a\u003e\n\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003ePartner with restaurants or other complementary brands to host a tasting event\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eHost a private dinner for \u003ca href=\"/blog/115935109-the-beginners-guide-to-influencer-marketing-on-instagram\"\u003einfluencers\u003c/a\u003e\n\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003ePeriodically invite customers into your process (like brewery or factory tours)\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eLaunch your brand at a consumer food and beverage expo\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eOther marketing ideas for food brands\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg alt=\"Noodie website pop up window\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-food-online-noodie-website.png?v=1666963992\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eA pop-up on your homepage is a gentle nudge to visitors to get connected. \u003cem\u003eNoodie\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eBuilding a successful online food business relies on a consistent effort to drive customers to your ecommerce store. As algorithms change and new social platforms emerge, it’s especially important to build your own customer lists. Incentivize signing up to your \u003ca href=\"/blog/email-marketing-best-practices\"\u003eemail newsletter\u003c/a\u003e or creating a customer account. Offer discounts or membership perks in exchange for an email address.\u003c/p\u003e\n\u003cp\u003eOther marketing tactics to attract customers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eSend product to food \u003ca href=\"/blog/influencer-marketing\"\u003einfluencers\u003c/a\u003e\n\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003ePartner with complementary brands to run a promo or develop a limited time co-branded product\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eIncentivize \u003ca href=\"/blog/customer-testimonials\"\u003ereviews\u003c/a\u003e and user-generated content\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eRun contests or \u003ca href=\"/ca/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests\"\u003egiveaways on social media\u003c/a\u003e\n\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eSponsor an event by providing your product as part of the catering offering\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eCreate gated recipe content for subscribers only\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eNo more half-baked business ideas\u003c/h2\u003e\n\u003cp\u003eAs direct-to-consumer (DTC) food businesses become more popular, selling food online has never been easier.\u003c/p\u003e\n\u003cp\u003eOver a decade after its launch, McClure’s employs dozens of people who make and ship its product to thousands of consumers and retail partners around the world. Though Bob can’t confidently say he has it all figured out, his journey has been a rewarding one.\u003c/p\u003e\n\u003cp\u003e“Some challenges are big enough to break you,” he says, “but how you use them as a learning experience in the future is what really makes for a great ongoing success story. If we don’t learn from what we do as entrepreneurs, we don’t truly grow.”\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Pete Ryan\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/FAQPage\" data-sanitized-itemscope=\"\"\u003e\n\u003ch2\u003eSelling food online FAQ\u003c/h2\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eCan you make food at home and sell it?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eYou can make food at home and sell it online or in-person. Certain countries and states have specific cottage food laws that govern the production of food like baked goods in domestic kitchens. You can run an online food business while also selling at local farmers markets.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat is the cheapest food business to start?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eThe most cost-effective way to start a food business is to make your products at home and sell them online. This model allows you to bootstrap your food business and grow it slowly.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eHow do you price food for sale?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eWhen pricing any product, a simple formula is to add up your variable costs plus your fixed costs plus profit margin. It’s also important to keep in mind who your consumer is and what they’re willing to pay for the food you’re offering. Compare your products to other successful online food businesses and use the average pricing in the market as a benchmark.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eHow can I sell food on the internet?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eTo sell food on the internet, first determine what kind of food you want to sell and your production model. Next comes branding, setting up shipping, building an ecommerce site and considering other sales channels like online marketplaces.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn how to sell food online, with expert advice on navigating food law, maximizing your marketing dollars, and building a mouth-watering brand.","excerptHtml":"\u003cp\u003e\u003ca href=\"https://www.shopify.com/blog/213396233-how-to-start-a-food-business\"\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0070/7032/files/Shopify_Food_Final.jpg?v=1587217373\" alt=\"start a food business and sell food online\"\u003e\u003c/a\u003eLearn how to sell food online, with expert advice on navigating food law, maximizing your marketing dollars, and building a mouth-watering brand.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Sell Food Online: Step-by-Step Startup Guide ","description":"Learn how to sell food online, with expert advice on navigating food law, maximizing your marketing dollars, and building a mouth-watering brand."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/213396233-how-to-start-a-food-business\",\"en-GB\":\"https://www.shopify.com/uk/blog/213396233-how-to-start-a-food-business\",\"en-AU\":\"https://www.shopify.com/au/blog/213396233-how-to-start-a-food-business\",\"en-ID\":\"https://www.shopify.com/id/blog/213396233-how-to-start-a-food-business\",\"en-NZ\":\"https://www.shopify.com/nz/blog/213396233-how-to-start-a-food-business\",\"en-ZA\":\"https://www.shopify.com/za/blog/213396233-how-to-start-a-food-business\",\"en-NG\":\"https://www.shopify.com/ng/blog/213396233-how-to-start-a-food-business\",\"en-PH\":\"https://www.shopify.com/ph/blog/213396233-how-to-start-a-food-business\",\"en-SG\":\"https://www.shopify.com/sg/blog/213396233-how-to-start-a-food-business\",\"en-HK\":\"https://www.shopify.com/hk/blog/213396233-how-to-start-a-food-business\",\"en-IE\":\"https://www.shopify.com/ie/blog/213396233-how-to-start-a-food-business\",\"en-MY\":\"https://www.shopify.com/my/blog/213396233-how-to-start-a-food-business\",\"pt\":\"https://www.shopify.com/br/blog/como-vender-comida-internet\",\"ja-JP\":\"https://www.shopify.com/jp/blog/how-to-start-a-food-business\",\"de\":\"https://www.shopify.com/de/blog/online-business-lebensmittelprodukte\",\"es\":\"https://www.shopify.com/es/blog/guia-para-comenzar-un-negocio-de-comida\",\"fr\":\"https://www.shopify.com/fr/blog/monter-une-entreprise-alimentaire-en-ligne\",\"it\":\"https://www.shopify.com/it/blog/come-vendere-cibo-online\",\"nl\":\"https://www.shopify.com/nl/blog/online-foodbusiness\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How 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The coin shapes are echoed in the beads in her necklace","width":3696,"height":1940},"tags":["Business","Featured","Guides","Start a Business","Starting Up"],"contentHtml":"\u003cp\u003eFor many creative people, a hobby like jewelry making is a great way to unwind after a long day. But what if your creations start getting attention from friends and strangers? At that point, you might ask yourself, “Could my \u003ca href=\"/blog/hobby-to-business\"\u003ehobby become a business\u003c/a\u003e?”\u003c/p\u003e\n\u003cp\u003eLearning how to start a jewelry business requires an understanding of the industry. For one thing: It’s growing. The global jewelry market is \u003ca href=\"https://www.statista.com/forecasts/970760/global-jewelry-market-value-forecast\" target=\"_blank\"\u003eexpected to increase\u003c/a\u003e by $46.3 billion between 2024 and 2028. In other words, there's plenty of room for newcomers who can find an untapped niche or bring a fresh perspective to the craft.\u003c/p\u003e\n\u003cp\u003eIf you’re looking for a \u003ca href=\"/blog/creative-ways-make-money\"\u003ecreative way to make money\u003c/a\u003e, read on. This guide contains expert advice on how to start your jewelry business, based on the experiences of jewelry designers that built their brands from scratch.\u003c/p\u003e\n\u003ciframe width=\"770\" height=\"434\" src=\"https://www.youtube.com/embed/TUn6no7f290\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" teidentifier=\"4ls2260sdvlx1y5idq\"\u003e\u003c/iframe\u003e\n\u003ch2\u003eHow to start a jewelry business in 9 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eFind your niche in the jewelry industry\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eResearch market trends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eDefine your brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eProduce or source your jewelry products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eSet up a jewelry business studio or workspace\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eTake professional photos of your products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eBuild your ecommerce store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eMarket your ecommerce jewelry brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eScale your business\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"1\"\u003e1. Find your niche in the jewelry industry\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"A woman wearing a yellow dress models earrings shaped like lemon wedges\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wolf-moon-lemon-slice-hoops-model-3.png?v=1691077146\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.wolfandmoon.com/\"\u003e\u003cem\u003eWolf \u0026amp; Moon\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe jewelry industry is full of niches and sub-categories—everything from cheap and cheery plastic beads to fine-art precious metals and gems. One of the first questions to ask yourself is: What type of jewelry am I going to sell?\u003c/p\u003e\n\u003cp\u003eYou can opt for fine jewelry, costume jewelry (also known as fashion jewelry), or something in between. Each category has its own materials, production process, price point, and customer profile.\u003c/p\u003e\n\u003cp\u003eLet's look at qualities associated with the main types of jewelry.\u003c/p\u003e\n\u003ch4\u003eFine jewelry\u003c/h4\u003e\n\u003cp\u003eFine jewelry is at the top end of the market and can be identified by the following qualities:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade with precious metals and gems\u003c/li\u003e\n\u003cli\u003eHigher price points\u003c/li\u003e\n\u003cli\u003eMade with master craftsmanship\u003c/li\u003e\n\u003cli\u003eRarely mass produced\u003c/li\u003e\n\u003cli\u003eFor luxury, wedding, and special occasion customers\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eFashion or costume jewelry\u003c/h4\u003e\n\u003cp\u003eCostume jewelry is sold by chain boutiques and online stores. You can spot it by these properties:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigns based on current fashion trends\u003c/li\u003e\n\u003cli\u003eMade of beads, wire, plated metal, plastic, and synthetic gems\u003c/li\u003e\n\u003cli\u003eLower price points\u003c/li\u003e\n\u003cli\u003eOften mass produced\u003c/li\u003e\n\u003cli\u003eFor the everyday customer\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eArtist-designed jewelry\u003c/h4\u003e\n\u003cp\u003eThis category captures everything in between. Handmade jewelry requiring specialized skill and mid-range materials are found here. Bespoke jewelry will have the following qualities:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eVaried materials mixing inexpensive and precious (textile, metals, semi-precious gems, wood, \u003ca href=\"/blog/3d-printer-business-ideas\"\u003e3D printing\u003c/a\u003e, etc.)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUnique designs (collectible, made to order, one of a kind)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSkilled craftsmanship\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMid-range price points that correlate to a designer's popularity\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOccasion or statement pieces for collectors and gift-giving customers\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Close crop of a wrist modeling a cuff bracelet\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/CamilleEnrico-1536-carre_1a02faa0-2ee3-464a-8b39-68928e593ab0.jpg?v=1691077186\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.camilleenrico.com/\"\u003eCamille Enrico\u003c/a\u003e jewelry is known for its unique combination of metals and textiles—giving pieces instant recognizability and cohesiveness with each other.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eOnce you’ve narrowed down the broad category for your startup jewelry business, it’s time to \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003ecarve out a niche\u003c/a\u003e for your products.\u003c/p\u003e\n\u003cp\u003eStart by defining your \u003ca href=\"/blog/ideal-customer-profile\"\u003eideal customer\u003c/a\u003e (classic, trendy, brides, socially conscious consumers) and decide if your products are occasion-specific (weddings, parties) or for everyday wear. This will determine how you market them to your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Two people wearing silicone engagement rings pet a dog\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ENSO-amethyst-classic-aquamarine-halo-classic-min_06f74537-917e-4732-b5b1-54b52738f018.jpg?v=1691077213\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://ensorings.com/\"\u003eEnso\u003c/a\u003e found its niche with an audience looking for alternatives to metal rings: active customers and those with metal allergies.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eJewelry products and categories\u003c/h4\u003e\n\u003cp\u003eOnce you’ve decided on your market, consider whether you will sell a number of product types or focus on one item. For example, you may want to niche down and specialize in engagement rings or go broad with a collection of mix and match fashion pieces.\u003c/p\u003e\n\u003cp\u003eConsider the following products for your jewelry company:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eRings (sized or adjustable)\u003c/li\u003e\n\u003cli\u003eNecklaces (chokers, pendants)\u003c/li\u003e\n\u003cli\u003eBracelets (bangles, cuffs)\u003c/li\u003e\n\u003cli\u003eEarrings (drop, clip-on, studs)\u003c/li\u003e\n\u003cli\u003eEngagement and wedding rings\u003c/li\u003e\n\u003cli\u003eWatches\u003c/li\u003e\n\u003cli\u003eToe rings, body chains, and other body jewelry\u003c/li\u003e\n\u003cli\u003ePiercings (nose, navel)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAlso consider complementary products and categories. Jewelry brand \u003ca href=\"https://www.wolfandmoon.com/\" target=\"_blank\"\u003eWolf \u0026amp; Moon\u003c/a\u003e sells its signature styles in both hair accessories and bags.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A woman in a red gingham dress lies on the floor holding a heart-shaped purse\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wolf-moon-heart-bag-redpink-model-4.jpg?v=1691077248\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eWolf \u0026amp; Moon\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"2\"\u003e2. Research market trends\u003c/h3\u003e\n\u003cp\u003eBefore you start developing your brand and products, it’s essential to know your audience.\u003c/p\u003e\n\u003ch4\u003eFollowing jewelry trends\u003c/h4\u003e\n\u003cp\u003eResearching trends is one way to validate your chosen direction. Read fashion and jewelry blogs and follow fashion influencers and popular TikTok creators in the space to stay on top of trends for each upcoming season. Look to other jewelry designers for inspiration.\u003c/p\u003e\n\u003cp\u003eAnd, don’t be afraid to dig into some data. Using \u003ca href=\"/blog/trends-google\"\u003eGoogle Trends\u003c/a\u003e, you can also see broad global search volume for a particular term.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"An example of a Google Trends page comparing jewelry keywords\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/google-jewelry-trends.png?v=1691077338\"\u003e\u003c/figure\u003e\n\u003cp\u003eAlternatively, you might look into adjacent \u003ca href=\"/blog/consumer-trends\"\u003econsumer trends\u003c/a\u003e, such as the appetite for customizable experiences like engraving. Or tap into the growing trend of sustainable shopping habits by using ethically sourced materials.\u003c/p\u003e\n\u003cp\u003eBut business owners don’t have to just follow trends—you could also use your jewelry business to start your own. That’s what \u003ca href=\"https://www.ilovebiko.com/\"\u003eBiko\u003c/a\u003e founder and designer Corrine Anestopoulos did, launching her collection based on personal style.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A woman wearing silver jewelry leans on a table\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/biko-bracelets-2.png?v=1691077373\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.ilovebiko.com/\"\u003eBiko\u003c/a\u003e jewelry sits somewhere in between costume and fine, selling high-quality designs made for everyday wear.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e“Somehow I felt like, just by fluke, I found a market for something new without meaning to,” Corinne says. “But it was just my taste.” When she launched, Corinne was working with a brassy finish. “Nobody else was doing that,” she says, noting that shiny silver was the trend at the time.\u003c/p\u003e\n\u003cp\u003eThough Biko's collections evolve with trends in the jewelry industry every year, the common thread is a recognizable look that defines the brand and secures repeat business.\u003c/p\u003e\n\u003ch4\u003eFinding jewelry design inspiration everywhere\u003c/h4\u003e\n\u003cp\u003eSuccess as a newbie in any facet of the fashion industry depends on strong aesthetic, unique design, and consistent branding. Before hiring a designer to develop branding or crafting individual pieces, business owners should run through a few exercises to define their overall signature style.\u003c/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDepending on how you like to get inspired, you may set up \u003ca href=\"/blog/14866757-make-your-pins-count-7-ways-to-drive-sales-and-traffic-with-pinterest\"\u003ePinterest boards\u003c/a\u003e, design your own digital mood boards, use a jewelry design mobile app, or even assemble inspiration physically on a bulletin board or in a sketchbook.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A mood board made using Pinterest\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mood-board-1.png?v=1691077417\"\u003e\n\u003cfigcaption\u003eDesigner Jen Pace Duran gathers inspiration into digital mood boards using Pinterest. \u003ca href=\"https://pacecreativedesign.com/\"\u003e\u003cem\u003ePace Creative\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/adobe-create-1.png?v=1691077473\" alt=\"The Adobe Create user interface\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eUse tools like Canva or \u003ca href=\"https://www.adobe.com/express/create\"\u003eAdobe Create\u003c/a\u003e to assemble inspiration in a digital mood board.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eCollect images, colors, and textures from nature, architecture, fashion, or travel, and then identify themes that emerge. “Never stop being inspired,” says Corinne. “I’m always drawing inspiration and collecting inspirational images, no matter where I am.”\u003c/p\u003e\n\u003cblockquote\u003eI’m always drawing inspiration and collecting inspirational images, no matter where I am.\n\u003cp\u003e\u003ccite\u003eCorinne Anestopoulos, founder, Biko\u003c/cite\u003e\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003ch3 id=\"3\"\u003e3. Define your brand\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/affordable-fine-jewelry-trend\"\u003eSuccessful jewelry businesses\u003c/a\u003e all have one thing in common: a rock solid brand.\u003c/p\u003e\n\u003cp\u003eRemember, brand is different from branding. Brand is your voice, mission, vision, and \u003ca href=\"/blog/brand-storytelling\" target=\"_blank\"\u003eyour brand story\u003c/a\u003e. It tells your potential customers how to feel about your products. Fashion purchases are often emotional, and emerging brands can win customers by connecting on a personal level, even through something as simple as a \u003ca href=\"/blog/4660242-what-should-i-name-my-online-store\"\u003ebusiness name\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eTelling your brand story and finding your voice\u003c/h4\u003e\n\u003cp\u003eYour brand guidelines will inform everything you do as a brand. This essential document will capture everything from voice and tone to \u003ca href=\"/blog/difference-between-mission-and-vision\"\u003emission and values\u003c/a\u003e. It will be useful in keeping your communications consistent even as you scale.\u003c/p\u003e\n\u003cp\u003eBest practices for jewelry brands:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eUnderstand your audience. How do they speak? What tone and slang would resonate with them?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eEstablish a \u003ca href=\"/blog/brand-voice\"\u003ebrand voice\u003c/a\u003e and tone guide.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTell your story through \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eyour About page\u003c/a\u003e.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAdd personality to your social media posts by sharing the process and inspiration behind your designs.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Example of an About Page on a jewelry ecommerce store\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/anice-jewelry-online-store.png?v=1691077511\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.anicejewellery.com/\"\u003eAnice Jewellery\u003c/a\u003e’s About page tells owner Britt’s personal story.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003ePackaging, logo, and brand identity\u003c/h4\u003e\n\u003cp\u003eBranding refers to the tactical elements that represent your brand visually: logo, \u003ca href=\"/blog/ecommerce-packaging\"\u003epackaging\u003c/a\u003e, business cards, and your website.\u003c/p\u003e\n\u003cp\u003eOnce you’ve established your products’ aesthetic, chosen a business name that resonates with your audience, and nailed your customer profile, it should be easier to identify an overall look that will define your brand. This is an essential step, even for a small business, so don’t rush it.\u003c/p\u003e\n\u003cp\u003eBranding design tasks to complete as a new jewelry business owner:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eDecide on fonts, colors, and \u003ca href=\"/blog/photography-style-guide\"\u003ephotography aesthetic\u003c/a\u003e.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDevelop the logo yourself using a \u003ca href=\"/tools/logo-maker\" target=\"_blank\"\u003efree online logo maker\u003c/a\u003e or hire a pro.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCreate a library of brand assets, including multiple versions of your logo and other design elements that will appear on packaging, social media, and your website.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eChoose a recognizable \u003ca href=\"/domains\" target=\"_blank\"\u003edomain name\u003c/a\u003e to help your customers find and remember your website.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDesign \u003ca href=\"/blog/product-packaging-design\"\u003eproduct packaging\u003c/a\u003e and creative shipping materials to match your branding.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg alt=\"A velvet ring box showcasing a diamond ring\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/frank-darling.jpg?v=1691077545\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Frank Darling's Instagram page\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/frank-darling-jewelry-instagram.png?v=1691077550\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://frankdarling.com/\"\u003eFrank Darling\u003c/a\u003e branding is consistent across every customer touchpoint, from packaging to social media content.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFor larger budgets, work with a designer to translate your vision into a full \u003ca href=\"/blog/branding-package\"\u003ebranding package\u003c/a\u003e for your business—from the logo and website to packaging and marketing materials. Peruse the portfolios of \u003ca href=\"https://experts.shopify.com/\"\u003eShopify design partners\u003c/a\u003e to find a designer whose work resonates with your tastes.\u003c/p\u003e\n\u003cp\u003eKeep in mind that you’ll still want to reserve some of your budget for professional product photos. We’ll discuss the importance of \u003ca href=\"/blog/jewelry-photography\"\u003ejewelry photography\u003c/a\u003e later in this post.\u003c/p\u003e\n\u003ch4\u003eWriting a jewelry business plan\u003c/h4\u003e\n\u003cp\u003eA formal \u003ca href=\"/blog/business-plan\" target=\"_blank\"\u003ebusiness plan\u003c/a\u003e may not be necessary if you don’t plan to pitch your idea to investors or seek other forms of outside funding at the start. However, checking out a few \u003ca href=\"/blog/business-plan-template\" target=\"_blank\"\u003ebusiness plan templates\u003c/a\u003e may be a good exercise to help you understand your target audience, goals, business model, costs, and growth plan. It’s also helpful as you learn how to run a jewelry business.\u003c/p\u003e\n\u003cp\u003eYour business plan can outline your \u003ca href=\"/blog/mission-statement\" target=\"_blank\"\u003ebrand’s mission\u003c/a\u003e and values, which will help you align with the right investors for your business.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e💎 Success story: A passion project became a successful DTC business\u003c/p\u003e\n\u003cp\u003eBrittany Hopkins started her business by selling a few of her creations on Etsy. After gaining traction, she moved her jewelry business to Shopify and opened a retail shop.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/blog/anice-jewellery-retail-expansion\" target=\"_blank\"\u003eRead Brittany’s Story\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"4\"\u003e4. Produce or source your jewelry products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Jewelry-making tools on a wooden table\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/burst-findings-and-tools-on-workbench.jpg?v=1691077609\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"/stock-photos\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHow you’ll develop your products—by hand or in a factory, at home or outsourced—depends on the complexity of the design, price point, materials, and required skill level. In this section, we’ll discuss how to start a jewelry business through five \u003ca href=\"/blog/production-planning\"\u003eproduction\u003c/a\u003e and \u003ca href=\"/blog/product-sourcing-apps\"\u003esourcing\u003c/a\u003e methods:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eHandcrafted jewelry production: fine and one of a kind\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHandcrafted jewelry production: fashion and costume\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eJewelry production: factory outsourced\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eJewelry production: print on demand\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eJewelry curation: dropshipping and resale\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch4\u003e1. Handcrafted jewelry production: fine and one of a kind\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg alt=\"A hand models a fine jewelry ring\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/rachel-boston-ring.jpg?v=1691078447\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.rachelboston.co.uk/\"\u003e\u003cem\u003eRachel Boston\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHandcrafting one-of-a-kind jewelry can be one of the most involved yet versatile of the production methods.\u003c/p\u003e\n\u003cp\u003eDepending on materials and design, some methods of bespoke jewelry production require specialized training/certification and expensive equipment. You may need to learn some of these methods, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eSoldering\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSilver/goldsmithing\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCasting\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e3D printing\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLaser cutting\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLeather tooling\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWeaving\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eGemstone setting\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eConsider starting with free online tutorials to learn how to make jewelry. You can then upgrade to paid classes or apprentice under an experienced craftsperson to expand your skill set.\u003c/p\u003e\n\u003ch4\u003e2. Handcrafted jewelry production: fashion and costume\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg alt=\"Silicone jewelry necklaces displayed on a wooden tray\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/onechewthree-necklace_82645ab5-3977-4a54-83a1-d59aff9e3701.jpg?v=1691084354\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://onechewthree.com.au/\"\u003eOne Chew Three\u003c/a\u003e creates silicone fashion jewelry for moms with teething babies.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHandmade costume jewelry often involves the assembly of existing elements—chain, wire, beads, cast pendants—and doesn’t require special training or equipment beyond basic hand tools.\u003c/p\u003e\n\u003cp\u003eThis type of business is easier to scale, as you can purchase elements in bulk and create templates for assembly by hired production staff.\u003c/p\u003e\n\u003cp\u003eIf design and production are the elements of your business that bring you joy—and not the actual task of making jewelry—outsource or hire for other roles to help you scale the creative work.\u003c/p\u003e\n\u003cp\u003eBiko founder Corrine reaches out to local universities with renowned fashion communication programs to find her interns. “I don’t ever look for anyone who’s interested in design,” she says. “What I need is someone to help me free up my time so that I can be designing more.”\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e💎 Success story: How a young entrepreneur created a beaded empire\u003c/p\u003e\n\u003cp\u003eRiley Kinnane-Petersen started taking apart old jewelry and reassembling it when she was just five. Now her brand Gunner \u0026amp; Lux is sold in global retailers like J.Crew.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/blog/homework-gunner-and-lux-kid-entrepreneur\" target=\"_blank\"\u003eRead Her Story\u003c/a\u003e\n\u003c/div\u003e\n\u003ch4\u003e3. Jewelry production: factory outsourced\u003c/h4\u003e\n\u003cp\u003eRather than making the jewelry with your own hands, you can have your designs \u003ca href=\"/blog/what-is-manufacturing-definition\"\u003emanufactured\u003c/a\u003e by someone else. This isn’t ideal for fine, custom, or one-of-a-kind jewelry, but it can be cost-effective for fashion jewelry produced in larger quantities. There are two main options for outsourcing to a jewelry manufacturer: local and overseas.\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eLocal manufacturing\u003c/strong\u003e has the benefit of a “made local” appeal and creates easier opportunities to build relationships and have factory oversight. The downsides can include higher costs, limited choice, and production volume limitations.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eOverseas manufacturing\u003c/strong\u003e can be a good solution if you want to keep costs low (for those doing high volumes) and have more choice in factories. Possible challenges include communication barriers, less oversight, and fulfillment issues caused by supply chain delays.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAccurate sketches or 3D renderings of your designs are necessary if you’re \u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\"\u003eoutsourcing to a manufacturer\u003c/a\u003e. There are several options, depending on your skill level and budget:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eManual design tools: pencils, sketch paper, jewelry design templates ($)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e2D or 3D general design software: \u003ca href=\"http://www.adobe.com/products/photoshop.html\" target=\"_blank\"\u003ePhotoshop\u003c/a\u003e, \u003ca href=\"http://www.adobe.com/products/illustrator.html\" target=\"_blank\"\u003eIllustrator\u003c/a\u003e, \u003ca href=\"https://www.sketchup.com/\" target=\"_blank\"\u003eSketchUp\u003c/a\u003e ($$)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eJewelry-specific design software (best for fine jewelry): \u003ca href=\"https://schindler.ca/product/rhinogold-basic-complete/\" target=\"_blank\"\u003eRhinoGold\u003c/a\u003e, \u003ca href=\"https://gemvision.com/matrixgold\" target=\"_blank\"\u003eMatrixGold\u003c/a\u003e ($$$)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e4. Jewelry production: print on demand\u003c/h4\u003e\n\u003cp\u003eThe most hands-off production method involves uploading your designs to a \u003ca href=\"/blog/print-on-demand\" target=\"_blank\"\u003eprint-on-demand\u003c/a\u003e app. Your original designs are 3D printed or recreated in stainless steel, wood, plastic, gold, or silver and shipped directly to your customers.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://apps.shopify.com/\" target=\"_blank\"\u003eShopify App Store\u003c/a\u003e is packed with companies that can turn your designs into a number of goods, from mugs to t-shirts to jewelry.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/printify-necklace.png?v=1691084421\" alt=\"Printify website showing a product page for jewelry print-on-demand offerings\"\u003e\n\u003cfigcaption\u003ePrint on demand can be a low-lift way to test out audience interest in new jewelry designs.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003e5. Jewelry curation: dropshipping and resale\u003c/h4\u003e\n\u003cp\u003eIf you’re not creative but still have a passion for jewelry, consider resale and curate jewelry pieces from other designers to sell in your own online store. You can carry inventory and ship it yourself or opt for a \u003ca href=\"/blog/dropshipping-jewelry\" target=\"_blank\"\u003ejewelry dropshipping\u003c/a\u003e model.\u003c/p\u003e\n\u003cp\u003eWith \u003ca href=\"/blog/what-is-dropshipping\" target=\"_blank\"\u003edropshipping\u003c/a\u003e, there’s no need to carry any inventory. Sell products through your online jewelry business and the orders are shipped directly to your customers by the vendor.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Set up a jewelry business studio or workspace\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Jewelry tools arranged in an organizer\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/burst-bristle-brushes-in-stand.jpg?v=1691084460\"\u003e\u003c/figure\u003e\n\u003cp\u003eIf you elect to make your jewelry in-house, you’ll need a workshop space for you and your team. When setting up this space, consider the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eManeuverability.\u003c/strong\u003e Consider the flow of the space, especially if the assembly has multiple steps—do you move from one station to the next in a logical sequence?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafety.\u003c/strong\u003e Some chemicals or tools involved in jewelry making require proper ventilation and safety precautions. Check with local laws governing use of these substances and processes.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage.\u003c/strong\u003e Well-organized multi-compartment storage is essential for small parts.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e“A jeweler’s bench, a flex shaft, and your safety would be the most important considerations,” says Gillian Johnson, founder of Canadian jewelry brand \u003ca href=\"http://www.hawkly.ca/\"\u003eHawkly\u003c/a\u003e. “The flex shaft is a wonderful and versatile tool that you can use for drilling, finishing, and polishing your pieces.” She also advises using a face mask and safety goggles—and for those with long hair to pull it back so it doesn’t get caught.\u003c/p\u003e\n\u003cp\u003eIf your production team is larger or your requirements are a little more complex—as with metal work or silversmithing workshops—consider commercial space outside of the home. If it’s out of your budget at launch, look into co-op studio space or \u003ca href=\"/blog/119535173-day-in-the-life-present-day-gifts\" target=\"_blank\"\u003eshare the costs\u003c/a\u003e of space and equipment with other creatives. Gillian splits her studio with two other businesses.\u003c/p\u003e\n\u003cp\u003eSpace sharing also helps combat \u003ca href=\"/blog/118533829-feeling-lonely-5-ways-to-cure-the-entrepreneurship-blues\" target=\"_blank\"\u003eentrepreneur loneliness\u003c/a\u003e, something Corrine is familiar with. “After doing Biko full time for a while, I ended up working at a retail clothing store once a week just to not be lonely at home in my studio.”\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A green jewelry box containing rings and other jewelry\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/AURATEMarch-32_3_v22_1800x_6ec95eb0-467f-4848-beba-7f57c74738aa.jpg?v=1691084498\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://auratenewyork.com/\"\u003e\u003cem\u003eAurate\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eJewelry equipment and tools\u003c/h4\u003e\n\u003cp\u003eThere are several online resources for how to make jewelry online, including wholesale jewelry making equipment, tools, and supplies, including precious gemstones and raw metals.\u003c/p\u003e\n\u003cp\u003eGillian relies heavily on word of mouth when it comes to her \u003ca href=\"/blog/wholesale-suppliers\"\u003ewholesale suppliers\u003c/a\u003e. “Don’t be afraid to ask other designers where they find their supplies,” she says.\u003c/p\u003e\n\u003cp\u003eShe also attends trade shows and industry events to continue to expand her network and discover new materials. “My favorite place to source the newest stones and silver findings is the Tucson Gem and Jewelry Show,” Gillian says. “There are thousands of vendors from all over the world.”\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e6. Take professional photos of your products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A woman leans her head on her hand while modeling jewelry\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Hawkly_2019_032_360cd741-4e5d-4d8e-b4f3-fc506cf9ad5a.jpg?v=1691084655\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eHawkly\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eProduct photography can make or break your online store. This is true across many industries but is especially important for brands in the fashion industry.\u003c/p\u003e\n\u003cp\u003eIn many cases, with a very simple lighting setup, you can achieve great DIY photos of your products, even with your smartphone. Jewelry, however, can be a little more challenging, due to the tiny details and reflective surfaces.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eDon’t skimp on photography.\u003c/p\u003e\n\u003ccite\u003eCorinne Anestopoulos\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003e“Don’t skimp on photography,\" Corrine says, even if you’re on a budget. A professional photographer is skilled at making models feel comfortable and setting up complicated lighting.\u003c/p\u003e\n\u003cp\u003eOther additions to your photoshoot team include stylists, makeup artists, and assistants.\u003c/p\u003e\n\u003cp\u003eHiring models doesn’t have to break the bank. “There are always people who are looking to build their book or willing to work for product,” she says. “It’s not about taking advantage of people—you’re all new to the game. If you get a group together and join forces, you can create magic together.”\u003c/p\u003e\n\u003cp\u003eWhen shooting your photos, it’s also important to offer several different views and angles of your products within these two categories:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/13512401-40-tools-and-resources-for-creating-beautiful-diy-product-photography\"\u003e\u003cstrong\u003eProduct photos.\u003c/strong\u003e\u003c/a\u003e These are clear shots of the product on a clean background to minimize distraction and highlight the details and different angles of the piece. These photos can create a clutter-free, consistent look on collection pages.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/lifestyle-photography\"\u003e\u003cstrong\u003eLifestyle photos\u003c/strong\u003e\u003c/a\u003e. These are secondary shots, usually on a model to show scale on the body and suggest styling ideas to customers (often great for upselling—you can nudge customers to combine multiple pieces into one look). These shots can work on product pages or in a lookbook and are generally better for social media posts.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A lookbook on Hawkly's website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hawkly-jewelry-lookbook.png?v=1691084747\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"http://www.hawkly.ca/\"\u003eHawkly\u003c/a\u003e lifestyle shoots become lookbooks to mark each season’s collection.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Side-by-side product images of the same earrings on a model and against a white background\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/analuisa.png?v=1691084774\"\u003e\n\u003cfigcaption\u003eAn on-the-model shot shows scale and styling, while a product shot zooms in on the details. \u003ca href=\"https://www.analuisa.com/\"\u003e\u003cem\u003eAna Luisa\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLooking for more ways to cut costs? Partner with complementary apparel brands to reduce photography expenses or lend your jewelry pieces to fashion editors for photoshoots in return for product photos and exposure.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e💎 Essential reading\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/70459077-10-common-jewelry-product-photography-mistakes-and-how-to-avoid-them\"\u003eHow To Photograph Jewelry: Jewelry Photography Tips\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/195059273-product-photography-guide\"\u003ePerfect Product Photography: Craft a Perfect Setup\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/natural-lighting-product-photography\"\u003eA 6-Step Guide to Natural Lighting for DIY Product Photography\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch3 id=\"7\"\u003e7. Build your ecommerce store and start selling jewelry online\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Jenny Bird's ecommerce website homepage\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/jenny-bird-website-ecommerce-jewelry.png?v=1691084807\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://jenny-bird.com/\"\u003e\u003cem\u003eJenny Bird\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eNow that you have your production, brand, and photography nailed down, let’s put it all together. To start your own jewelry line, you don’t need an expensive and complicated website to be successful. You can \u003ca href=\"/online\"\u003eset up a Shopify store\u003c/a\u003e using a free theme, customized with your brand assets, fonts and colors.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/website-template-quiz\"\u003eChoose a website template\u003c/a\u003e that complements jewelry, putting the photography first. Here are a few Shopify theme suggestions for jewelry businesses:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/dawn/styles/default\"\u003eDawn\u003c/a\u003e (free)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/influence/styles/default\"\u003eInfluence\u003c/a\u003e ($)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/editions/styles/spring\"\u003eEditions\u003c/a\u003e ($$)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/showcase/styles/betty\"\u003eShowcase\u003c/a\u003e ($$$)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eClean themes are designed to let your products and brand shine and most options allow you to easily customize the experience, even if you’re not a designer or developer.\u003c/p\u003e\n\u003ch4\u003eEssential pages and content\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A product collection page on Wolf and Moon's website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wolf-moon-jewelry_-collection-page.png?v=1691084835\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eWolf \u0026amp; Moon\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe following pages and details are essential for an online jewelry business’s website:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eHomepage.\u003c/strong\u003e Large lifestyle photos on \u003ca href=\"/blog/homepage-design\"\u003eyour shop's homepage\u003c/a\u003e can immediately hook a visitor. Keep this page clutter-free and focused on new and trending products and collections with a clear CTA.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCollection pages.\u003c/strong\u003e Slice and dice your products into collections by type, price point, material, or occasion.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eProduct pages.\u003c/strong\u003e \u003ca href=\"/blog/what-is-pdp-in-ecommerce\"\u003eProduct detail pages (PDPs)\u003c/a\u003e include essential information like sizing, materials, and care instructions. Feature several photos here to cover every angle.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e\u003ca href=\"/blog/120928069-how-to-create-faq-page\"\u003eFAQ\u003c/a\u003e, Contact, and \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eAbout\u003c/a\u003e pages.\u003c/strong\u003e These are critical pages for any ecommerce store. Focus on customer service and telling your brand story.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAcross all pages, website copy should reflect your brand voice and inspire emotion (what do you want the customer to feel?) while also being detailed and helpful. \u003ca href=\"/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\"\u003eProduct descriptions\u003c/a\u003e should pull in your brand story while also providing technical information.\u003c/p\u003e\n\u003ch4\u003eApps for jewelry businesses\u003c/h4\u003e\n\u003cp\u003eThere are several apps in the \u003ca href=\"https://apps.shopify.com/\"\u003eShopify App Store\u003c/a\u003e you can add to your site to help with how to run a jewelry business—everything including improving the customer experience, reducing \u003ca href=\"/blog/return-policy\"\u003ereturns\u003c/a\u003e, and \u003ca href=\"/blog/120261189-conversion-rate-optimization\"\u003eincreasing conversions\u003c/a\u003e. Here are a couple examples recommended for jewelry businesses:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/loox-fashion-reviews?utm_source=post\u0026amp;medium=blog\u0026amp;term=203365449\u0026amp;campaign=jewelrymaking\"\u003eLoox - Photo Reviews \u0026amp; Photos\u003c/a\u003e. Collect and add customer photo reviews to your site.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/instagram-shop-by-snapppt\"\u003eInstagram Shop by Sauce\u003c/a\u003e. Create a shoppable gallery from your Instagram feed.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/kiwi-sizing\"\u003eKiwi Size Chart \u0026amp; Recommender\u003c/a\u003e. Build custom size charts to help customers make informed purchases.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e8. Market your ecommerce jewelry brand\u003c/h3\u003e\n\u003cp\u003eFashion and jewelry are heavily saturated industries. How will customers hear your voice above the noise? A good \u003ca href=\"/blog/marketing-strategy\"\u003emarketing strategy\u003c/a\u003e will depend on your product, audience, and budget and may require some trial and error. \u003ca href=\"/blog/customer-acquisition\"\u003eCustomer acquisition\u003c/a\u003e will be an ongoing concern for your brand—here are a few ways to get started.\u003c/p\u003e\n\u003ch4\u003eSocial marketing\u003c/h4\u003e\n\u003cp\u003eMaking jewelry sales doesn’t mean bombarding your followers with sales pitches. Corinne recommends filling the gaps between product-focused posts with inspirational content. “After a while, you’ll realize that you’re inspired by a similar stream of things and it tells its own story.”\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"14\" data-instgrm-permalink=\"https://www.instagram.com/reel/Cu4MoCnMadj/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-captioned=\"\" class=\"instagram-media\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" href=\"https://www.instagram.com/reel/Cu4MoCnMadj/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg xmlns:xlink=\"https://www.w3.org/1999/xlink\" xmlns=\"https://www.w3.org/2000/svg\" version=\"1.1\" viewbox=\"0 0 60 60\" height=\"50px\" width=\"50px\"\u003e\u003cg fill-rule=\"evenodd\" fill=\"none\" stroke-width=\"1\" stroke=\"none\"\u003e\u003cg fill=\"#000000\" transform=\"translate(-511.000000, -20.000000)\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https://www.instagram.com/reel/Cu4MoCnMadj/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by Yam (@yam_nyc)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003eFocus on each social network separately, testing content to see what sticks. Each platform has its own vibe—\u003ca href=\"/blog/tiktok-marketing\"\u003eTikTok\u003c/a\u003e is known for authentic and quirky short videos while Instagram is better for more polished photo and video content. It’s still possible to gain some traction with organic posts, but consider paid social media campaigns to drill down on your demographic and increase reach.\u003c/p\u003e\n\u003ch4\u003eCollabs and influencer marketing\u003c/h4\u003e\n\u003cp\u003eCorinne has also had success with \u003ca href=\"/blog/instagram-influencer-marketing\"\u003eInstagram influencers\u003c/a\u003e, bartering product for a dedicated post. Before reaching out, she says, be sure your curation and \u003ca href=\"/blog/instagram-hashtags\"\u003ehashtags for Instagram\u003c/a\u003e are strong so influencers can see if your brand aligns with their own. “Creating a lifestyle around what you do is worth more than anything,” she says.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/influencer-marketing\"\u003eInfluencer marketing\u003c/a\u003e offers a level of \u003ca href=\"/blog/social-proof\"\u003esocial proof\u003c/a\u003e you can’t get with straight advertising. Younger consumers increasingly trust \u003ca href=\"/blog/creator-economy\"\u003esocial media creators\u003c/a\u003e for product recommendations. \u003ca href=\"/collabs/find-brands\"\u003eShopify Collabs\u003c/a\u003e is a great place to connect with influencers looking to promote your product.\u003c/p\u003e\n\u003cp\u003eAnother way to take advantage of organic marketing is to \u003ca href=\"/blog/brand-collaborations\"\u003ecollaborate with other brands\u003c/a\u003e. This can be done through co-marketing a promotion, running an event with other brands, hosting a tandem \u003ca href=\"/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests\"\u003egiveaway\u003c/a\u003e, or even partnering with a compatible brand on a new product.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Ecommerce product page showing a jewelry collab between Barbie and Kendra Scott\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/barbie-jewelry-collection.png?v=1691084870\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.kendrascott.com/\"\u003eKendra Scott\u003c/a\u003e partnered with Mattel ahead of the release of the \u003cem\u003eBarbie\u003c/em\u003e film with a line of jewelry commemorating the famous toy. The brand benefited from increased search and marketing efforts around the release.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003ePublic relations for jewelry brands\u003c/h4\u003e\n\u003cp\u003eJewelry marketing can have unique challenges. Noticing heightened competition in 2011, Corinne invested in a rebrand of Biko and then hired a PR firm to get the word out. “It’s expensive to work with PR but really, really valuable,” she says. “It led to the best press I had to date. I sold $5,000 of one particular bracelet after it was featured.”\u003c/p\u003e\n\u003cp\u003eExperiment with every marketing strategy, from \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eecommerce SEO\u003c/a\u003e to \u003ca href=\"/blog/email-marketing\"\u003eemail marketing\u003c/a\u003e, and analyze results to see what works best for your brand.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e💎 How a celeb Instagram endorsement boosted this jewelry brand\u003c/p\u003e\n\u003cp\u003eLicia Young’s toilet paper-themed earrings gained recognition when Britney Spears posted them on Instagram. While the exposure led to some sales, Licia emphasizes the importance of long-term audience cultivation over fleeting viral exposure.\u003c/p\u003e\n\u003ca href=\"/blog/britney-spears-toilet-paper-earrings\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eMeet Licia\u003c/a\u003e\n\u003c/div\u003e\n\u003ch4\u003ePop-up retail, wholesale, and artist markets\u003c/h4\u003e\n\u003cp\u003eCorinne’s career began when she was invited to share a booth at a local clothing show. At the time, jewelry was simply a hobby. She sold out on day one of a two-day show, \u003ca href=\"/blog/validate-product-ideas\"\u003evalidating her idea\u003c/a\u003e and helping to turn her passion into a business.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eMarkets offer the opportunity to get out and see customers in person and get feedback directly.\u003c/p\u003e\n\u003ccite\u003eCorinne Anestopoulos\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eAttending a handmade market is not only a great way for emerging brands to gain exposure to built-in audiences and validate an idea—they’re also important for established online businesses. “Markets offer the opportunity to get out and see customers in person and get feedback directly,” says Corinne.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eStart selling in-person with Shopify POS\u003c/p\u003e\n\u003cp\u003eShopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\u003c/p\u003e\n\u003ca href=\"/pos?itcat=coreblog\u0026amp;itterm=shopify-pos-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify POS\u003c/a\u003e\n\u003c/div\u003e\n\u003cp\u003eAn alternative to participating in markets is to host events in your own studio. “Sample sales are a good way to liquidate older merchandise and also invite people into your space and process,” Corinne says. Or, if your own space isn’t conducive to visiting, \u003ca href=\"/blog/pop-up-shop\"\u003ehost a pop-up\u003c/a\u003e in another retailer’s jewelry store.\u003c/p\u003e\n\u003cp\u003eCorinne also grew her business initially through \u003ca href=\"/blog/what-is-consignment\"\u003econsignment\u003c/a\u003e and wholesale agreements, which she gained by approaching local retailers in person. Cold calling has a high rejection risk, but you just need one “yes” to get started, she says.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e9. Scale your business\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Biko earrings arranged on an organic fruit surface\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/earrings-1.png?v=1691084928\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eBiko\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFor new businesses, start small by pitching your designs to local boutiques. As you scale, you can work your way up to larger partners. Wholesale still accounts for the bulk of Biko’s overall business, and Corinne has worked with large retailers like Nordstrom, Simons, and Hudson’s Bay.\u003c/p\u003e\n\u003cp\u003eAnother way to scale involves opening up to new markets. Explore \u003ca href=\"/blog/international-shipping\"\u003einternational shipping\u003c/a\u003e options to see if your product can be sold globally. Try expanding your jewelry line with new products and collections to reach a wider local audience, too.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e💎 Success story: From maker to multimillion dollar jewelry brand\u003c/p\u003e\n\u003cp\u003eAfter Camille Brinch showed a real knack for jewelry making, she approached her brother for help to turn it into a real business. Now, her eponymous jewelry line is a multimillion dollar company.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/blog/camille-brinch-brand-marketing\" target=\"_blank\"\u003eRead Camille’s Story\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2\u003eStart selling jewelry online now\u003c/h2\u003e\n\u003cp\u003eTaking the plunge might be scary at first, especially in a market as saturated as jewelry. But it’s also an industry you can enter gradually—many successful jewelry designers debuted their brand as a \u003ca href=\"/blog/side-hustle\"\u003eside gig\u003c/a\u003e or launched businesses from a kitchen table.\u003c/p\u003e\n\u003cp\u003eSmall-scale production means you can get designing from your own home. All you need is a \u003ca href=\"/blog/niche-markets\"\u003eniche\u003c/a\u003e, a brand, and a basic business plan. And, there’s still room for emerging designers to make their mark. “The best way to stand out is to be authentic, trust your design instincts, and listen to your customers,” says Gillian. Go for gold!\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Pete Ryan\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eHow to start a jewelry business FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you start a jewelry business online?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo start a successful jewelry business online, follow these steps:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eFind your niche.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eResearch the market and trends.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWrite a business plan.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDefine your brand.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eProduce or source jewelry products.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTake professional photos of your products.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBuild your online store to sell jewelry.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMarket your jewelry company.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eScale your business.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eConsult Shopify’s ultimate guide for more detailed information on \u003ca href=\"/blog/how-to-start-a-business\"\u003ehow to start a business\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cbr\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo I need a business license to sell jewelry online?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIt’s important that you consult local regulations governing small businesses of any description. In many cases, though, you do not require a \u003ca href=\"/blog/business-license\"\u003ebusiness license\u003c/a\u003e to set up an online jewelry store to sell your products. In some regions, you may need a tax number, but this also may depend on how much income you’re generating. Consult an accountant and/or business lawyer while in the process of establishing your business. Don’t forget to ask about business insurance and any other legal requirements.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cbr\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the basic tools for jewelry making businesses?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe basic tools for a jewelry making business is dependent on the type of jewelry you plan to produce. You can start a jewelry company with almost no upfront cost or equipment if you take the \u003ca href=\"/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e approach. Fashion jewelry that involves mostly assembly of pre-made components may require simple hand tools like pliers. However, if you plan to create fine jewelry products, you may require expensive and highly specific equipment.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cbr\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does it cost to start a jewelry business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThis cost of starting a jewelry business is relative to the complexity of the production model you choose. You can start your own business with a couple hundred dollars to cover basic supplies and make jewelry from your kitchen table. Or, you can invest tens of thousands in equipment and expensive raw materials and start a fine jewelry making business from a dedicated studio. A successful business relies on understanding \u003ca href=\"/blog/cost-to-start-business\"\u003ehow much money you will need\u003c/a\u003e upfront and an accurate picture of your \u003ca href=\"/blog/cash-flow-management\"\u003ecash flow\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Start your own jewelry business with this advice, tactical takeaways, and inspiration from established designers and business owners.","excerptHtml":"\u003cp\u003e\u003cimg height=\"\" width=\"\" alt=\"Illustration of a woman counting coins into a jar. The coin shapes are echoed in the beads in her necklace\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_Jewelry_Final2.jpg?v=1600282963\"\u003e\u003c/p\u003e\n\u003cp\u003eStart your own jewelry business with this advice, tactical takeaways, and inspiration from established designers and business owners.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Start a Jewelry Business: A 9-Step Guide (2024)","description":"Start your own jewelry business with this advice, tactical takeaways, and inspiration from established designers and business owners."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/203365449-start-a-jewellery-making-business\",\"en-GB\":\"https://www.shopify.com/uk/blog/203365449-start-a-jewellery-making-business\",\"en-AU\":\"https://www.shopify.com/au/blog/203365449-start-a-jewellery-making-business\",\"en-ID\":\"https://www.shopify.com/id/blog/203365449-start-a-jewellery-making-business\",\"en-NZ\":\"https://www.shopify.com/nz/blog/203365449-start-a-jewellery-making-business\",\"en-ZA\":\"https://www.shopify.com/za/blog/203365449-start-a-jewellery-making-business\",\"en-NG\":\"https://www.shopify.com/ng/blog/203365449-start-a-jewellery-making-business\",\"en-PH\":\"https://www.shopify.com/ph/blog/203365449-start-a-jewellery-making-business\",\"en-SG\":\"https://www.shopify.com/sg/blog/203365449-start-a-jewellery-making-business\",\"en-HK\":\"https://www.shopify.com/hk/blog/203365449-start-a-jewellery-making-business\",\"en-IE\":\"https://www.shopify.com/ie/blog/203365449-start-a-jewellery-making-business\",\"en-MY\":\"https://www.shopify.com/my/blog/203365449-start-a-jewellery-making-business\",\"pt\":\"https://www.shopify.com/br/blog/loja-de-bijuterias\",\"ja-JP\":\"https://www.shopify.com/jp/blog/start-a-jewellery-making-business\",\"de\":\"https://www.shopify.com/de/blog/schmuck-online\",\"es\":\"https://www.shopify.com/es/blog/como-hacer-joyas\",\"fr\":\"https://www.shopify.com/fr/blog/comment-fabriquer-des-bijoux-et-les-vendre-en-ligne-le-guide-ultime-2\",\"it\":\"https://www.shopify.com/it/blog/guida-gioielleria-online\",\"nl\":\"https://www.shopify.com/nl/blog/sieraden-webshop-beginnen\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How to Sell Food Online (Step-by-Step Business Guide)\",\"url\":\"blog/213396233-how-to-start-a-food-business\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Sell Art Online- The Ultimate Guide\",\"url\":\"blog/211990409-how-to-sell-art-online\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How to Start a Candle Business (with Examples)\",\"url\":\"blog/candle-business\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"Making Spirits Bright- Inside the Workshops of 7 Christmas Store Owners\",\"url\":\"blog/holiday-stores\"},{\"title\":\"12 Woodworking Projects and How to Sell Them Online\",\"url\":\"blog/sell-woodworking-projects\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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The coin shapes are echoed in the beads in her necklace","modifiedAt":"Aug 29, 2024","modifiedAtRaw":"2024-08-29T02:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/12932121","handle":"product-opportunities","title":"How To Find a Product to Sell: 16 Proven Methods","publishedAt":"2024-08-28T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/product-opportunities_c9ed527e-2171-4ac9-9906-9dab6efe0788.jpg?v=1730131898","altText":"Product opportunities and how to find them online","width":1848,"height":970},"tags":["Find an Idea","Source Products"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eMany businesses are born from an idea too good to pass up. Whether it’s a brilliant invention, a unique twist on a classic, or a trending product with tons of market potential, a \u003ca href=\"/blog/product-ideas\"\u003eproduct idea\u003c/a\u003e is usually the first step to entrepreneurship.\u003c/p\u003e\n\u003cp\u003eBut what if your desire to \u003ca href=\"/blog/become-an-entrepreneur\"\u003ebecome an entrepreneur\u003c/a\u003e comes before your big idea? How do you find a product to sell when you’re starting from scratch? The process can seem intimidating, especially when it seems like every product possible is already available online.\u003c/p\u003e\n\u003cp\u003eStill, new brands emerge every day, proving there’s still room in the market for your idea. By conducting product research, watching trends, and evaluating customer demand, you can find a profitable product and build your own brand around it. Ahead, learn how to find a product—and an audience to sell it to.\u003c/p\u003e\n\u003ch2 id=\"1\"\u003eWhat is product research?\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"/blog/product-research\"\u003eProduct research\u003c/a\u003e refers to the process of gathering information and data about a product and the current market for it. This includes research about brands who sell it (competitors), their customers, and the industry at large. Product research also involves analyzing that information to answer specific questions about the product, like market demand, viability, and the best sales channels. \u003c/p\u003e\n\u003cp\u003eProduct research is beneficial for new businesses looking for their first product, but it’s also a valuable tool for growing brands. It can help validate the move into new products or categories with a strategic approach that can help a brand avoid pitfalls and stay ahead of the competition.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e16 ways to find a product to sell \u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eSolve a pain point\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eSpot trends before they emerge\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eAppeal to niche interests\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eAddress an underserved market\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eFollow a personal passion\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eConsider your professional experience\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eFind product opportunities in keywords\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eLeverage social media\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eBrowse online marketplaces\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eImprove an existing product\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eResearch products with higher profit margins\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eMeet the demand for sustainability\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eAttend trade shows and fairs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eConsider personalization\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eAnalyze international markets\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eGet inspired by social change\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ciframe data-sanitized-allowfullscreen=\"\" src=\"https://www.youtube.com/embed/5vGM9cF25AU?si=r1G86v7UhSnGiTAD\u0026amp;autoplay=0\" class=\"w-full h-full aspect-video\" title=\"YouTube video\"\u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\u003ch3 id=\"5\"\u003e1. Solve a pain point\u003c/h3\u003e\n\u003cp\u003eMany profitable products on the market aim to solve a problem (or pain point). In assessing customer demand for a product, pay attention to challenges people have with the products around them. Social media and customer review sites are great places to mine for ideas.\u003c/p\u003e\n\u003cp\u003eSolving a pain point isn’t always inventing a new product altogether. Sometimes, you’ll be able to identify a gap in your competitors’ approach to that product’s design, or a pattern of poor customer service in a particular industry. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Woman in a bike helmet looks over her shoulder\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/thousand.jpg?v=1713988133\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eThousand\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHow can you iterate on an existing idea to solve a common frustration? Gloria Hwang did just that when she built her brand, \u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://explorethousand.com/\"\u003eThousand\u003c/a\u003e. She found many cyclists who didn’t wear helmets cited style as one of their reasons. “If you can make a helmet people actually want to wear, you can help save lives,” she \u003ca href=\"/blog/thousand-designing-for-safety\"\u003esays\u003c/a\u003e. Gloria’s brand focused on style—and safety—to reinvent an everyday product.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e2. Spot trends before they emerge\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003eRecognizing an emerging trend can be a significant win for a new business owner. It allows you to establish yourself as a leader before others jump on the opportunity. Usually, though, once something is recognized as a trend, it’s probably already on its way out. Anticipating \u003ca href=\"/blog/trending-products\"\u003etrending products\u003c/a\u003e before they become mainstream is the goal.\u003c/div\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/google-jewelry-trends_db7ea59c-089c-4487-8ccf-85ae3fe191c8.png?v=1713990701\" alt=\"A Google Trends page comparing trends for two jewelry products\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eGoogle Trends\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHere are a few ways to keep an eye on products with trend potential so you can act on the opportunity:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSocial media: \u003c/strong\u003eThis can be as basic as scanning \u003ca href=\"/blog/instagram-hashtags\"\u003etrending hashtags\u003c/a\u003e and following influencers in a specific genre. Most platforms have a trending tab or section. You can also use \u003ca href=\"/blog/social-listening\"\u003esocial listening\u003c/a\u003e tools to identify and monitor trends over time.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoogle Trends:\u003c/strong\u003e Here, you can see the popularity of trends over time. As with fashion, trends tend to cycle back around, and \u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://trends.google.com/trends/\"\u003eGoogle Trends\u003c/a\u003e may be able to help you predict the next wave.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eTrade publications: \u003c/strong\u003ePublications within your field may have insights or trend predictions based on research and historical trends.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eCurrent events and pop culture:\u003c/strong\u003e Profitable product opportunities may be found by following the media about what’s happening in the world. Trends often emerge from popular TV shows or world events.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eTechnological advances: \u003c/strong\u003eNew technology can spark customer demand for products that use it. Consider the surge of “smart” appliances and devices that come to market after every advance in AI and machine learning.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/youtube-subscribers-3.png?v=1713990701\" alt=\"A trends page on YouTube\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eYouTube\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMiguel Leal identified a trend in one industry and repackaged it for another. His brand \u003ca href=\"/blog/somos-cpg-trends\"\u003eSomos\u003c/a\u003e found that supermarket Mexican food products weren’t advancing alongside his favorite Mexican restaurants. Miguel took trends from popular restaurants and brought them to the grocery aisles. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"A spread of food featuring jars of Somos condiments\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/somos.jpg?v=1713988137\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eSomos\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"7\"\u003e3. Appeal to niche interests\u003c/h3\u003e\n\u003cp\u003eWhen people are passionate about a particular hobby or interest, they’re usually more inclined to invest money to get the exact product they want. This is why understanding your \u003ca href=\"/blog/target-market\"\u003etarget market\u003c/a\u003e is important. This is an easier task if you’re selling to a group you belong to. Do you play pickleball or attend a weekly knitting circle? Chat with fellow enthusiasts to learn their preferences and pain points.\u003c/p\u003e\n\u003cp\u003eNarrowing in on a niche may mean a smaller market, but it could be a loyal one if you nail the product-market fit. This approach can be even more successful if you find a niche underserved by the current products on the market.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sole_291757c4-44c1-4e24-a305-497f49cb9eb3.png?v=1713988133\" alt=\"An ecommerce webpage for Sole bicycles\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eSolé\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://www.solebicycles.com/\"\u003eSolé Bicycles\u003c/a\u003e doesn’t just sell to cyclists. The brand designs products for those who view their rides as a “mobile canvas” to represent their personality and style. That’s why a wide array of bold color options are essential to Solé’s offering and aspirational lifestyle imagery is central to its marketing. \u003c/p\u003e\n\u003ch3 id=\"8\"\u003e4. Address an underserved market\u003c/h3\u003e\n\u003cp\u003eUnderserved markets aren’t limited to hobbyists with niche interests. They can also include entire demographics of people ignored by the current brands on the market. For example, LGBTQ+ people may discover the wedding industry doesn’t always cater to their needs, more often offering products designed for hetero unions. Uncovering gaps like these can help you find a product customers want.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Three young girls hold Healthy Roots dolls\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/healthy-roots-dolls-market-gap-2.webp?v=1713988133\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eHealthy Roots Dolls\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYelitsa Jean-Charles identified a \u003ca href=\"/blog/market-gap-healthy-roots-dolls\"\u003egap in the toy market\u003c/a\u003e for dolls for Black kids that celebrated curly hair. She designed Health Roots Dolls to create a product that she would have wanted as a kid—one that taught girls to love and style their own hair. “When you’re ignored by the mainstream media, you have to become a problem solver,” says Yelitsa.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e5. Follow a personal passion\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003eChoosing a niche\u003c/a\u003e based on your own interests is one of the most common entries into entrepreneurship. Many businesses have sprung from hobbies including makers who scale their craft to \u003ca href=\"/sell/handcrafts\"\u003esell handmade goods\u003c/a\u003e online. \u003c/p\u003e\n\u003cp\u003eFounder-market fit matters, because you’ll be better equipped to stay motivated and overcome hurdles of building a business if you’re deeply invested in what you’re selling. And, you’re more likely to understand your target market when you already embody your ideal \u003ca href=\"/blog/what-is-buyer-persona\"\u003ebuyer persona\u003c/a\u003e.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"A spread of food and botanicals surrounding a cake\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wild_rye.jpg?v=1713988137\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eWild Rye Baking Magic\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSarah Chisholm’s career as a dancer ended abruptly. That’s when she turned to a passion to create a new path for herself. She spun her love of food into \u003ca href=\"/blog/wild-rye-baking-pivot-into-entrepreneurship\"\u003eWild Rye Baking Magic\u003c/a\u003e, a brand that sells premium cake, frosting, and pancake mixes. Relying on existing knowledge and contacts, Sarah built her business with support. “Nobody is going to know your local community better than you,” she says. \u003c/p\u003e\n\u003ch3 id=\"10\"\u003e6. Consider your professional experience\u003c/h3\u003e\n\u003cp\u003ePast experience can go a long way to helping you succeed in a future business. Did you leave a career as a coach? Try finding a product with an amateur athlete audience. Have experience in teaching? Create a suite of courses to sell online as digital products. Your experience means you’ll understand your audience, have contacts in the industry, and can easily gain trust due to your expertise.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/retro-supply.png?v=1713988136\" alt=\"An ecommerce webpage for Retro Supply\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eRetro Supply\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://www.retrosupply.co/\"\u003eRetroSupply\u003c/a\u003e is a brand that sells vintage-inspired fonts and other design assets for graphic designers and illustrators. Founder Dustin Lee pivoted from running a freelance web design shop to generating more \u003ca href=\"/blog/passive-income-ideas\"\u003epassive income\u003c/a\u003e through RetroSupply’s selection of digital products.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e7. Find product opportunities in keywords\u003c/h3\u003e\n\u003cp\u003eGaining organic traffic from search engines is a great way to grow a business. But with plenty of competition and Google’s ever-changing algorithm, \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eSEO\u003c/a\u003e can be daunting for new business owners.\u003c/p\u003e\n\u003cp\u003eHowever, you can use \u003ca href=\"/blog/keyword-research-strategy\"\u003ekeyword research\u003c/a\u003e to find opportunities where the search volume is high (meaning the product is something people want) and competition is low (meaning it will be easier to rank for the term). There are several \u003ca href=\"/blog/keyword-research-tools\"\u003ekeyword research tools\u003c/a\u003e and browser extensions you can try—some are even free. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"A view in Ahrefs showing a keyword search\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ahrefs_5672ba85-2c2a-45cb-a374-346bd43a6ee5.png?v=1713988134\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eA tool like Ahrefs can help you conduct keyword research. \u003cem\u003eAhrefs\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eRemember that Google isn’t the only place where people start their search. Increasingly, social media platforms are the places where consumers—especially younger \u003ca href=\"/blog/gen-alpha\"\u003eGen Alpha\u003c/a\u003e and \u003ca href=\"/blog/how-to-market-to-gen-z\"\u003eGen Z \u003c/a\u003eshoppers—turn to for product discovery. Pinterest, Instagram, and TikTok search data can be great sources for product ideas for these demographics.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e8. Leverage social media\u003c/h3\u003e\n\u003cp\u003eWhile you’ve learned that social media can be a great place to spot trends and conduct keyword research, it’s also a great platform for testing your ideas, learning about audience behavior, and getting inspired.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/mush-studios-tik-tok-partnerships\"\u003eMush Studios\u003c/a\u003e co-founder Jacob Winter stumbled upon his business idea when his rug-making TikTok videos went viral. The interest in his creations told him there was a market for his hobby. Since he had already built an audience as a creator, he understood how to speak to—and sell to—them.\u003c/p\u003e\n\u003cblockquote data-sanitized-data-video-id=\"6974948929989283077\" data-video-id=\"6974948929989283077\" cite=\"https://www.tiktok.com/@mushstudios/video/6974948929989283077\" class=\"tiktok-embed\"\u003e\u003ciframe data-sanitized-sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" src=\"https://www.tiktok.com/embed/v2/6974948929989283077?lang=en-GB\u0026amp;referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Fproduct-opportunities\" loading=\"lazy\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\u003ch3 id=\"13\"\u003e9. Browse online marketplaces\u003c/h3\u003e\n\u003cp\u003eWhile it’s possible to sell on \u003ca href=\"/blog/sell-on-amazon\"\u003eAmazon\u003c/a\u003e, \u003ca href=\"/blog/sell-on-etsy\"\u003eEtsy\u003c/a\u003e, and \u003ca href=\"/blog/sell-on-ebay\"\u003eeBay\u003c/a\u003e alongside your standalone Shopify store, you can also use these marketplaces strictly for research. Within each, you’ll find lists designed for shoppers that can uncover insights for product opportunities. Here are a few links to get you started:\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://www.amazon.com/Best-Sellers/zgbs/ref=zg_mw_tab\"\u003eAmazon Best Sellers\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://www.amazon.com/gp/most-wished-for\"\u003eAmazon Most Wished For\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://www.amazon.com/gp/movers-and-shakers/ref=zg_bs_tab\"\u003eAmazon Movers \u0026amp; Shakers\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://www.etsy.com/market/most_wanted\"\u003eEtsy Most Wanted\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://www.etsy.com/market/best_selling_items\"\u003eEtsy Best Selling Items\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://www.etsy.com/market/most_popular_item\"\u003eEtsy Most Popular Item\u003c/a\u003e\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://www.ebay.com/trending\"\u003eTrending on eBay\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/amazon_769e789d-cefe-44ca-8914-447635e7681b.png?v=1713988132\" alt=\"A best sellers page on Amazon's website\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eAmazon\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eTo dig a little deeper, consider using a tool like \u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://www.junglescout.com/\"\u003eJungle Scout\u003c/a\u003e which helps you identify opportunities by examining data that includes top-selling products and popular sellers.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e10. Improve an existing product\u003c/h3\u003e\n\u003cp\u003eCustomer reviews can be a goldmine for finding a product to sell. That’s because reviews uncover customer pain points with existing products. Once you’ve narrowed down to a product, category, or industry, browse reviews on existing top selling products to see where they’re lacking.\u003c/p\u003e\n\u003cp\u003eThis also goes for existing businesses. If you’re looking to find the next product to sell under your brand, your own product’s reviews will uncover customer desires. Use these as a guide to \u003ca href=\"/blog/product-development-process\"\u003edeveloping your next product\u003c/a\u003e. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"A styled image of Brightland products and a person pouring olive oil\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/brightland.jpg?v=1713988136\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eBrightland\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWith dozens of generic olive oil options on grocery shelves, it’s hard for the average consumer to understand what they’re buying. \u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://brightland.co/\"\u003eBrightland\u003c/a\u003e’s Aishwarya Iyer decided she could improve upon a common pantry staple with great branding, customer education, and carefully selected production partners. “There’s got to be something here where we can build a brand that people feel really excited by and people want to put it out on their countertop,” Aishwarya \u003ca href=\"/blog/brightland-olive-oil\"\u003esays\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e11. Research products with higher profit margins\u003c/h3\u003e\n\u003cp\u003eProducts with higher margins—that is, those with low expenses and high potential for profit—are a great place to start, because the risk is much lower. When \u003ca href=\"/blog/how-to-price-your-product\"\u003epricing your products\u003c/a\u003e, you need to account for the \u003ca href=\"/retail/cost-of-goods-sold\"\u003ecost of goods sold (COGS)\u003c/a\u003e to determine your retail price and profit margin. COGS includes any cost to create, promote, store, and ship a product.\u003c/p\u003e\n\u003cp\u003eLook for low-cost items that can generate a high return on investment (ROI). Some \u003ca href=\"/blog/products-with-high-profit-margins\"\u003eproducts with high profit margins\u003c/a\u003e include children’s items, specialty products, candles, and private label products.\u003c/p\u003e\n\u003cdiv data-sanitized-data-component-name=\"blog-cta-marketing\" data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003e🏬 Success story: A family candle business helmed by three kidpreneurs\u003c/p\u003e\n\u003cp\u003eThree young brothers were looking for a way to make money for college—and Nerf Blasters. Their hand-poured candle business became more than a side project.\u003c/p\u003e\n\u003ca data-sanitized-target=\"_blank\" href=\"/blog/kidpreneur-candle-business\" class=\"marketing-button marketing-button--small\"\u003eRead Their Story\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"16\"\u003e12. Meet the demand for sustainability\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/consumer-trends\"\u003eConsumer trends\u003c/a\u003e increasingly point to a demand for brands that do good. This includes everything from \u003ca href=\"/blog/sustainable-business-practices\"\u003esustainable business practices\u003c/a\u003e to \u003ca href=\"/blog/eco-friendly-products\"\u003eeco-friendly products\u003c/a\u003e. Younger consumers are especially drawn to brands with values that match their own. Meet customer demand by selling a sustainable product. \u003c/p\u003e\n\u003cp\u003eA few approaches to finding a product to sell in this category include researching other \u003ca href=\"/blog/sustainable-businesses\"\u003esustainable businesses\u003c/a\u003e to find popular products and designing a sustainable version of an existing product.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"An ecommerce webpage for Tsuno\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tsuno_4d962fdc-a747-49bb-ba27-d3e579fcdbeb.png?v=1713988133\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eTsuno\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/tsuno-tampons-for-a-cause\"\u003eTsuno\u003c/a\u003e founder Roz Campbell saw an opportunity to improve on an everyday personal care item. She not only designed sustainable period products but also created a one-for-one program that donated products to girls in need. She invests proceeds in partner organizations that send girls to school.\u003c/p\u003e\n\u003ch3 id=\"17\"\u003e13. Attend trade shows and fairs\u003c/h3\u003e\n\u003cp\u003eUnderstanding the current landscape and your potential competitors is an important step in the product research process. If you already have an industry or product category in mind, seek out trade shows, markets, and other events to conduct competitive analysis and discover good product ideas. Pay attention to which booths are generating the most buzz. \u003c/p\u003e\n\u003ch3 id=\"18\"\u003e14. Consider personalization\u003c/h3\u003e\n\u003cp\u003eOne way to stand out from competition is to offer unique, customized, and one-of-a-kind products. A print-on-demand model allows you to execute this concept for merch like t-shirts and mugs without having to make products or carry inventory yourself. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/pluto-pillow\"\u003ePluto Pillow\u003c/a\u003e jumped on the sleep hygiene trend to reinvent a product in everyone’s home. Their pillows are custom designed to each person’s specifications including sleep position and preferences. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pluto.png?v=1713988134\" alt=\"An ecommerce webpage for Pluto Pillow\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003cem\u003ePluto Pillow\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003eNote\u003c/strong\u003e: Personalization can extend beyond the product itself. If you’re selling an existing product in a competitive market, stand out by offering a \u003ca href=\"/blog/personalized-shopping-experiences\"\u003epersonalized shopping experience\u003c/a\u003e around your brand.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e15. Analyze international markets\u003c/h3\u003e\n\u003cp\u003eInternational markets may be the key to the next big thing in your region. Trends in other countries may catch on beyond their borders. Consider the boom of Korean beauty in North America in the early 2010s. Look at regions that typically influence the culture where you live: Can you spot a trend before it catches on?\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/papershoot.png?v=1713988134\" alt=\"An ecommerce webpage for Paper Shoot Camera\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003cem\u003ePaper Shoot Camera\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cbr\u003eYou can create your own products in the spirit of those popularized in other regions, or you can opt to become a local distributor or \u003ca href=\"/blog/reseller-business\"\u003ereseller\u003c/a\u003e for an existing brand. That’s what Gillian Gallant did when she discovered \u003ca href=\"/blog/paper-shoot-camera-distribution\"\u003ePaper Shoot Camera\u003c/a\u003e on TikTok and knew it would be a hit in North America.\u003c/p\u003e\n\u003ch3 id=\"20\"\u003e16. Get inspired by social change\u003c/h3\u003e\n\u003cp\u003eIn addition to sustainable products, companies can demonstrate their values in other ways. \u003ca href=\"/retail/holiday-social-impact\"\u003eSocial impact brands\u003c/a\u003e can build loyalty with customers who share those values. If you’re selling a common item, tying it to a cause can be a great differentiator between your brand and your competition.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sustainable.png?v=1713988136\" alt=\"An ecommerce webpage for Hippy Feet\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eHippy Feet\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/hippy-feet-social-impact\"\u003eHippy Feet\u003c/a\u003e is a brand selling socks and other accessories, with 50% of profits supporting non-profit partners. Customers buy the brand’s socks not only for the creative patterns and wide variety of options—they also do so because it feels good.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eValidating your product idea\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"/blog/validate-product-ideas\"\u003eProduct validation\u003c/a\u003e truly happens when you make a sale and confirm your hunch. Still, there is plenty you can do ahead of choosing a product to determine if it will sell. \u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eConduct product research.\u003c/strong\u003e Evaluate the market and your competitors.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eDo market research.\u003c/strong\u003e Try focus groups, surveys, or even social media callouts to get feedback from potential customers. \u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eRun the numbers. \u003c/strong\u003eDoes the product have potential to profit? Understand your costs and determine the ideal retail price to find your margin.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eTry a crowdfunding campaign. \u003c/strong\u003eSecuring some level of interest and investment from potential customers before you launch your ecommerce business is undeniably valuable. \u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eRun a pre-sale. \u003c/strong\u003eSimilar to the above, you can gauge genuine interest from customers by selling the product before you manufacture.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e“I’ve always been taught to take smart risks,” says Nancy Twine, founder of \u003ca href=\"/blog/briogeo-taking-smart-risks\"\u003eBriogeo\u003c/a\u003e. “So I knew that if I was going to leave my career in finance to start my own company, I wanted to feel really good about what I was going to embark on.” For her, that meant investing in market research and building the company slowly while she was still employed.\u003c/p\u003e\n\u003ch2 id=\"44\"\u003eBest product research tools\u003c/h2\u003e\n\u003cp\u003eKeeping your finger on the pulse of product trends and preferences are essential for success. Product research tools can offer valuable insights into market demands, historical average price, and emerging opportunities.\u003c/p\u003e\n\u003cp\u003eHere are the four best tools:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://explodingtopics.com/\"\u003eExploding topics\u003c/a\u003e: \u003c/strong\u003eThis tool uses AI to scan the internet for trending products and topics. Its product database and pro features help you stay ahead of product trends, which is perfect for developing new products and outpacing competitors.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://www.helium10.com/\"\u003eHelium10\u003c/a\u003e: \u003c/strong\u003e\u003cstrong\u003e\u003c/strong\u003eHelium10 offers a suite of tools designed for Amazon and Walmart sellers. Its Chrome extension and database can help you find the next profitable product to sell on these platforms.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://ads.tiktok.com/business/creativecenter/top-products/pc/en\"\u003eTikTok Creative Center\u003c/a\u003e: \u003c/strong\u003eTikTok also provides free access to top products lists and insights on ad performance for popular items year round. It's helpful for understanding product trends amongst younger crowds and developing a TikTok marketing strategy. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://www.junglescout.com/\"\u003eJungle Scout\u003c/a\u003e: \u003c/strong\u003eA popular tool for Amazon sellers, Jungle Scout offers sales forecasting, manufacturer verification, and seasonal trend tracking. It also helps with post-research tasks like customer review requests and listing optimization. \u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2\u003eProduct opportunities are everywhere\u003c/h2\u003e\n\u003cp\u003eWhether you’ve narrowed in on a product category or you’re starting from zero, there are plenty of places to find low competition products with high demand. Tap into search engines, social media and Google Trends. Look at best selling products from other brands. And, look for trending products or an underserved audience in niche markets.\u003c/p\u003e\n\u003cp\u003eOnce you’ve landed on niche products for your online business, you’ve taken the first step to your future as an entrepreneur. Set up your online store and start investing in digital marketing to reach your ideal customer. You’re ready to start selling products online!\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Isabella Fassler\u003c/em\u003e\u003c/p\u003e\n\u003cdiv id=\"faq-section\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"4\"\u003eHow to find a product FAQ\u003c/h2\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eHow can I find products to sell online?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eYou can find products to sell in your ecommerce store through a few methods. Product opportunities can come from solving a customer pain point, appealing to enthusiastic hobbyists in a niche market, pursuing your personal passion, leveraging your professional experience, and more. To find profitable products to sell in your online store, be sure to assess product demand and conduct market research.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat are some good sources for product ideas?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eYou can find products to sell by looking at social media, current trends, successful products from other brands, and search volume on Google and marketplaces. Trade publications or consumer magazines within your desired product categories are also good resources.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhich product category is in high demand?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eThe product categories in high demand may change over time. Jungle Scout published its list of most popular categories on Amazon in 2024. And Shopify regularly updates its list of trending products. Use this list to determine patterns within product categories. Be aware that high demand product categories may also have tons of competition.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eHow can I validate my product idea?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eYou can validate market potential for your product ideas by researching search, social media, and industry trends. Use tools like Buzzsumo and Google Keyword Planner to see what people are talking about and searching for. Evaluate the competitive landscape to identify gaps and opportunities. Meet customer needs by filling those gaps.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat is the most profitable product to sell?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eYour profit margin will depend on your COGS, pricing strategy, amount of competition, product demand, and other criteria. However, some product categories typically have low costs and high margins. These include beauty, jewelry, and electronics products.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n","excerpt":"Where can you look to find a profitable product to sell online? This guide to discovering product opportunities has more than a dozen tips for finding your next big idea—and an audience to sell to.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/product-opportunities.jpg?v=1605807337\" alt=\"Product opportunities and how to find them online\"\u003eWhere can you look to find a profitable product to sell online? This guide to discovering product opportunities has more than a dozen tips for finding your next big idea—and an audience to sell to.\u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Find a Product to Sell: 16 Proven Methods","description":"This guide to discovering product opportunities has more than a dozen tips for finding your next big idea—and an audience to sell to."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/product-opportunities\",\"en-GB\":\"https://www.shopify.com/uk/blog/product-opportunities\",\"en-AU\":\"https://www.shopify.com/au/blog/product-opportunities\",\"en-ID\":\"https://www.shopify.com/id/blog/product-opportunities\",\"en-NZ\":\"https://www.shopify.com/nz/blog/product-opportunities\",\"en-ZA\":\"https://www.shopify.com/za/blog/product-opportunities\",\"en-NG\":\"https://www.shopify.com/ng/blog/product-opportunities\",\"en-PH\":\"https://www.shopify.com/ph/blog/product-opportunities\",\"en-SG\":\"https://www.shopify.com/sg/blog/product-opportunities\",\"en-HK\":\"https://www.shopify.com/hk/blog/product-opportunities\",\"en-IE\":\"https://www.shopify.com/ie/blog/product-opportunities\",\"en-MY\":\"https://www.shopify.com/my/blog/product-opportunities\",\"ja-JP\":\"https://www.shopify.com/jp/blog/product-opportunities\",\"fr\":\"https://www.shopify.com/fr/blog/55965317-que-vendre-en-ligne-8-strategies-pour-trouver-votre-premier-produit\",\"it\":\"https://www.shopify.com/it/blog/prodotti-da-vendere\",\"nl\":\"https://www.shopify.com/nl/blog/wat-ga-je-verkopen\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Make Your First Ecommerce Sale—Fast (Tutorial 2024)\",\"url\":\"blog/make-your-first-sale\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"Is Dropshipping Worth It in 2024?\",\"url\":\"blog/is-dropshipping-worth-it\"},{\"title\":\"21 Best Selling Print on Demand Products\",\"url\":\"blog/print-on-demand-products\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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Probably products like printed \u003ca href=\"/blog/start-online-tshirt-business\"\u003et-shirts\u003c/a\u003e, \u003ca href=\"/blog/203365449-start-a-jewellery-making-business\"\u003ehandmade jewelry\u003c/a\u003e, or \u003ca href=\"/blog/pet-business\"\u003epet supplies\u003c/a\u003e, right? Creating or curating tangible goods to sell online is a common business model, after all—one that defines many who use Shopify today.\u003c/p\u003e\n\u003cp\u003eBut determining what to sell on Shopify can still be a challenging task. Will you create your own handmade products or dropship for other brands? Will you hop on a trend or invent something entirely new?\u003c/p\u003e\n\u003cp\u003eConsider also that you can sell more than just things you can touch and feel. Many founders are using Shopify in creative ways to sell pretty much anything and everything. Selling experiences, courses, rentals, and digital goods are just a few of the \u003ca href=\"/blog/unique-business-ideas\"\u003eunique business ideas\u003c/a\u003e you’ll find in this guide. Ahead, find a product that excites you and get started selling on Shopify today.\u003c/p\u003e\n\u003ch2\u003eWhat to sell on Shopify: 17 ideas\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eHandmade products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eDropshipping products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003ePrint-on-demand products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eMerch\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eTrending products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eCurated products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eService appointments\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eMemberships\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eConsultations\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eDigital products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eExperiences\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eClasses and workshops\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eRentals\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eQuotes, estimates, and assessments\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eDonations\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eEvent tickets\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eGift cards\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/Gi6H9n1aB6I?si=Kb9ehvqT_17WqFsG\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003cp\u003eIf you’re embarking on a new entrepreneurial journey, or you’re looking for a change, consider selling products or expanding your brainstorming beyond tangible goods. Here, we’ll explore what you can sell on Shopify, including real store examples, app suggestions, and advice for getting started.\u003c/p\u003e\n\u003ch3 id=\"1\"\u003e1. Handmade products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Woman cuts fabric on a table\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-handmade-goods.jpg?v=1705935671\"\u003e\u003c/figure\u003e\n\u003cp\u003eOne of the most common things to sell on Shopify is handmade goods. If you have a hobby like jewelry making or baking, chances are you may be able to monetize it. Turning your \u003ca href=\"/blog/hobby-to-business\"\u003ehobby into a business\u003c/a\u003e means finding an audience, streamlining your production processes, and preparing your products to \u003ca href=\"/blog/how-to-sell-online\"\u003esell online\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWhen stained glass artist \u003ca href=\"/blog/stained-glass-artist-debbie-bean\"\u003eDebbie Bean\u003c/a\u003e found her calling, she worked side jobs and cut household expenses to grow her new business. She found her start at a local craft show and grew her brand by \u003ca href=\"/retail/word-of-mouth-marketing\"\u003eword of mouth\u003c/a\u003e from there. Her work was featured in more than 200 retailers worldwide before she pivoted her business to large-scale art installations.\u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eScaling a handmade business is tough, but you eventually can hire staff to help with assembly. In the meantime, try streamlining your process to make products in batches.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsider a made-to-order model that allows you to produce work only when it’s sold. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"/blog/brand-storytelling\"\u003eBrand storytelling\u003c/a\u003e is important for maker brands. Take time to craft your own.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsider personalized products like adding monogram embroidery for an extra cost.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"2\"\u003e2. Dropshipping products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Bust sculpture wrapped in packaging materials\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/packaging_shipping.jpg?v=1705935703\"\u003e\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/what-is-dropshipping\"\u003eDropshipping\u003c/a\u003e is a great option for \u003ca href=\"/blog/what-is-ecommerce\"\u003eecommerce\u003c/a\u003e beginners. It’s a business model that allows you to sell products without holding inventory or dealing with shipping. A dropshipping business is one that sells products online for another company that, in turn, ships those products directly to the customer.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/tan-choudhury-dropshipping\"\u003eTan Choudhury\u003c/a\u003e discovered dropshipping while struggling with the shipping issues in his first business. Since then, he’s become an expert, helping others sell products this way. His biggest piece of advice? Start with one product. “Trying to merchandise 20 products as a beginner can be pretty overwhelming,” says Tan.\u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eFind reputable \u003ca href=\"https://www.shopify.com/blog/dropshipping-suppliers\"\u003edropshipping suppliers\u003c/a\u003e that can ship products on time.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFocus on differentiating your brand from the other dropshipping businesses selling similar products.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLook to trending products for inspiration on what to sell.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eYou can dropship almost anything, from \u003ca href=\"/blog/dropshipping-clothing-suppliers\"\u003eclothing\u003c/a\u003e and \u003ca href=\"/blog/dropshipping-jewelry\"\u003ejewelry\u003c/a\u003e to \u003ca href=\"/blog/dropshipping-books\"\u003ebooks\u003c/a\u003e and \u003ca href=\"/blog/dropship-baby-products\"\u003ebaby products\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"3\"\u003e3. Print-on-demand products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Woman holds up a printed t-shirt that reads Best Mom Ever\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/print-on-demand-tshirt.jpg?v=1705935936\"\u003e\u003c/figure\u003e\n\u003cp\u003ePrint on demand is another type of business model that requires no inventory or shipping. If you’re a creative, consider using print on demand to apply your designs to t-shirts, smartphone accessories, mugs, and more.\u003c/p\u003e\n\u003cp\u003eMaria Qamar, also known by her artist name \u003ca href=\"https://hatecopy.com/\"\u003eHATECOPY\u003c/a\u003e, found print on demand after her art business took off. “At some point the volume became so much that I couldn’t make time to draw. I was spending all of my days delivering and in transit,” \u003ca href=\"/blog/211990409-how-to-sell-art-online\"\u003eMaria says\u003c/a\u003e. Print on demand now allows her to focus on the creative parts of her business.\u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eThere are a number of \u003ca href=\"/blog/print-on-demand-companies\"\u003eprint-on-demand companies\u003c/a\u003e to choose from. Find one that has the types of products and quality you’re looking for. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAuthors too can use print on demand to \u003ca href=\"/blog/sell-books-online\"\u003esell books\u003c/a\u003e on Shopify, bypassing the traditional publisher route. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"4\"\u003e4. Merch\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Person with back to the camera wears a branded shirt from a brewery\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dominion-city-merch_3a455192-9481-4c71-9f46-ef5b77c2cda4.jpg?v=1705935976\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.dominioncity.ca/\"\u003e\u003cem\u003eDominion City Brewing Co.\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThere’s a way to sell products even if your business isn’t about products. Many service businesses and online creators \u003ca href=\"/blog/make-sell-merch\"\u003esell merch\u003c/a\u003e to diversify income streams and build brand affinity. Influencers can build their own ecommerce store and sell merchandise to fans. This is also a great way to build your email list and own your audience away from social platforms.\u003c/p\u003e\n\u003cp\u003eSarah Andersen’s doodles caught the attention of Tumblr users back in 2011. Since then, she’s built those drawings into a comic book empire called \u003ca href=\"/blog/sarahs-scribbles-merch\"\u003eSarah’s Scribbles\u003c/a\u003e. Eventually, merch made sense for her brand, and she launched a line of tees, plushies, mugs, and prints alongside her comics.\u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eUse a print-on-demand service or app from the \u003ca href=\"https://apps.shopify.com/categories/finding-products\"\u003eShopify App Store\u003c/a\u003e to avoid handling inventory. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUse merch as a way to offer lower cost items to your mix. An artist who sells only expensive originals can add merch printed with art to the mix.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"5\"\u003e5. Trending products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Three women stand front to back wearing matching yoga gear\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/organic-basics_women_seamless-leggings_lavender_campaign_1_75e7a2db-a572-44d3-9da6-4f52e305e470.jpg?v=1705936021\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://organicbasics.com/\"\u003e\u003cem\u003eOrganic Basics\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWhen you’re starting from scratch and looking for something to sell on Shopify, consider trending products. If you don’t have a business idea or hobby you can convert into one, this is a great place to start. You already know there is a market for the product—you just need to drive them to your website. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/blog/trends-google\"\u003eGoogle Trends\u003c/a\u003e can help you vet your idea’s trend potential. Setting up a successful Shopify store for your trending product is also an important step. There’s likely a ton of competition: How will you stand out? \u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eDon’t stop at Google Trends. TikTok Trends, Pinterest Trends, trade publications, consumer magazines, and other online stores can be great places to \u003ca href=\"https://www.shopify.com/blog/trending-products\"\u003ediscover trending products\u003c/a\u003e.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eRemember that trends are fleeting. Have a plan to pivot if interest in your product wanes.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eConnect with shoppers on TikTok\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\u003c/p\u003e\n\u003ca href=\"/sell-on-tiktok?itcat=coreblog\u0026amp;itterm=shopify-tiktok-sales-channel-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eStart selling on TikTok\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"6\"\u003e6. Curated products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A curated gift basket filled with bath and body goods\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/present-day-gifts_9fb6ffcf-d26e-47d3-9edf-61b2d2e84e26.jpg?v=1705936069\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.presentdaygifts.ca/\"\u003e\u003cem\u003ePresent Day Gifts\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you’re not interested in making products from scratch, try a curated approach to selling on Shopify. Consider your interests: Can you curate the best niche products in that category? What about \u003ca href=\"/blog/skin-care-marketing-online-store\"\u003eselling beauty products\u003c/a\u003e for a specific skin condition? You can even try becoming a \u003ca href=\"/blog/reseller-business\"\u003ereseller\u003c/a\u003e for an existing brand in a new market. \u003c/p\u003e\n\u003cp\u003eIf you have deep interest in or knowledge of a specific topic, this is a great place to start. Use content marketing to establish yourself as an expert and build trust. Then, curate the best products in the category to sell on Shopify.\u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eExplore other online stores to get inspiration for yours. How do they curate collections? What makes their store stand out?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsider a subscription box business and try a \u003ca href=\"https://apps.shopify.com/categories/selling-products-purchase-options-subscriptions\"\u003esubscription app\u003c/a\u003e from the Shopify App Store to help manage your business.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"7\"\u003e7. Service appointments\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A woman cuts hair with a comb and scissors\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/close-up-hands-trimming-hair_656c7be7-36d3-4891-ba8e-a59389966eb7.jpg?v=1705936123\"\u003e\u003c/figure\u003e\n\u003cp\u003eIn-person and virtual businesses alike can make appointments more seamless for customers (and staff) by offering \u003ca href=\"https://apps.shopify.com/categories/selling-products-digital-goods-and-services\"\u003eself-serve online bookings\u003c/a\u003e. Businesses like contractors, \u003ca href=\"/blog/overdraft-african-hair-braiding-salon\"\u003esalons\u003c/a\u003e, and music schools can sell virtual consultation time slots and in-person services through an online store.\u003c/p\u003e\n\u003cp\u003eStores that typically sell physical products can also benefit from \u003ca href=\"/blog/service-business-ideas\"\u003eadding services\u003c/a\u003e (free or paid) to their websites. \u003ca href=\"https://www.instagram.com/toufieshoes/\"\u003eToufie\u003c/a\u003e, an online footwear brand that sells handcrafted custom shoes, uses appointments to help nail the fit. “Appointment bookings are one of the integral components to a risk-free customer shopping experience,” says co-founder Meliza Salim.\u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eAppointment booking \u003ca href=\"https://apps.shopify.com/\"\u003eShopify apps\u003c/a\u003e offer a dynamic calendar, letting customers book preferred time slots with real-time availability. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eService businesses can also consider branded merch to sell on Shopify alongside appointments.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e8. Memberships\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A kraft envelope containing cards from the brand Yoto\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/yoto-membership.png?v=1705936163\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://us.yotoplay.com/yoto-club?variant=39524543103113\"\u003e\u003cem\u003eYoto\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMany non-profit organizations rely on paid memberships as a way to secure ongoing financial support. Memberships can also be used by \u003ca href=\"/blog/creator-economy\"\u003ecreators\u003c/a\u003e to sell access to exclusive content for their most avid fans. Golf courses, fan clubs, galleries, and educational content producers are more great candidates for \u003ca href=\"/blog/merriweather-memberships-courses\"\u003eselling memberships online\u003c/a\u003e, securing long-term commitment from customers rather than selling one-off services. \u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://www.buffalogardens.com/\"\u003eBuffalo Botanical Gardens\u003c/a\u003e sells single-visit tickets but encourages visitors to buy memberships that allow year-round access and member-only perks. And kid music brand \u003ca href=\"https://ca.yotoplay.com/\"\u003eYoto\u003c/a\u003e sells memberships to its Yoto Club. Members receive Yoto Cards in the mail monthly. \u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eMemberships work much like \u003ca href=\"/blog/how-to-start-a-subscription-business\"\u003esubscription businesses\u003c/a\u003e, relying on recurring payment functionality and customer account management tools. Use this model as a guide when setting up your ecommerce store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAn app like \u003ca href=\"https://apps.shopify.com/recurring-memberships\"\u003eBold Memberships\u003c/a\u003e allows you to sell one-time or recurring memberships online.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e9. Consultations\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A flatlay of design materials\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/carter_design_co.jpg?v=1705936214\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.carterdesignco.com/\"\u003e\u003cem\u003eCarter Design\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWhy not sell your expertise online? Everyone from interior designers to fitness trainers can use an online store to book and sell online or in-person consultations. \u003c/p\u003e\n\u003cp\u003eThe team behind \u003ca href=\"https://www.carterdesignco.com/meet-us\"\u003eCarter Design\u003c/a\u003e uses their Shopify store to sell \u003ca href=\"https://carter-design-co.myshopify.com/collections/design-consultations\"\u003edesign consultations\u003c/a\u003e to clients worldwide. This allows the duo to expand their services into other markets. \u003c/p\u003e\n\u003cp\u003eBrands that specialize in customization or made-to-order products may sell consultations to help customers create the perfect product. \u003ca href=\"/blog/overdraft-kaikini-financial-struggle\"\u003eKaikini\u003c/a\u003e founder Taryn Rodighiero runs her custom bikini business with the help of online consultations to guide customers through the measuring and ordering process.\u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eAn app like \u003ca href=\"https://apps.shopify.com/bookedup\"\u003eBookedUp\u003c/a\u003e lets customers book consultations with you on your website, syncing with Calendly to avoid double-booking.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTry Shopify’s \u003ca href=\"/tools/invoice-generator\"\u003einvoice generator\u003c/a\u003e tool for billing custom services that you sell through consultation. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e10. Digital products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A tablet shows a number of digital designs\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/digital-products.jpg?v=1705936299\"\u003e\u003c/figure\u003e\n\u003cp\u003eDigital products can refer to anything you sell that you deliver in a virtual format—course content, music files, fonts, or other design elements are a few examples. (Note: Later in this article, we’ll dive deeper into selling courses, specifically.)\u003c/p\u003e\n\u003cp\u003eWhile \u003ca href=\"/blog/thread-theory-menswear-sewing\"\u003eThread Theory\u003c/a\u003e founders Matt and Morgan Meredith sell physical products like scissors and paper patterns, they also offer a lower-cost option: PDF sewing patterns delivered virtually. Other businesses with printed materials like magazines or journals may opt to offer digital versions to sell on Shopify that customers can print at home.\u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eApps like \u003ca href=\"https://apps.shopify.com/sky-pilot\"\u003eSky Pilot\u003c/a\u003e and \u003ca href=\"https://apps.shopify.com/easy-digital-products\"\u003eEasy Digital Products\u003c/a\u003e can instantly deliver files to customers after a purchase, or send a link to where the files can be downloaded.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e11. Experiences\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A woman climbs the face of a mountain\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/aspen-experience.jpg?v=1705936327\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://aspenexpeditions.com/\"\u003e\u003cem\u003eAspen Expeditions Worldwide\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eExperience-based businesses can range from travel and adventure providers to winery tastings to kids’ camps. These businesses can improve the customer experience by offering advance ticket purchases and scheduling options online.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://aspenexpeditions.com/\"\u003eAspen Expeditions Worldwide\u003c/a\u003e sells rock climbing adventures, international guided trips, and camping expeditions through its ecommerce store. Since the product pages for each adventure do a lot of heavy lifting to inform, educate, and persuade potential customers to make big-ticket purchases, Aspen Expeditions organizes the information by adding tabs to the product description. \u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eExperience-based businesses may need to collect additional customer information, like medical concerns and emergency contacts. Use \u003ca href=\"/blog/shopify-forms\"\u003eShopify Forms\u003c/a\u003e to create robust and customizable forms.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUse video to your advantage: Shopify’s \u003ca href=\"/tools/online-video-maker\"\u003efree online video maker\u003c/a\u003e can help you create marketing videos using footage from real experiences.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e12. Classes and workshops\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A person bends over a yoga mat holding small hand weights\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/woman-preparing-for-yoga_2c7a5a69-a92e-4ab6-8279-511fa75701f3.jpg?v=1705936387\"\u003e\u003c/figure\u003e\n\u003cp\u003eThe COVID-19 pandemic proved that courses could be easily portable to a virtual format. Yoga studios and boxing gyms alike moved to an online model, letting participants buy class passes and attend online. Consider other types of courses you can sell on Shopify: digital marketing, DIY how-tos, and parenting classes.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/206780489-selling-digital-courses\"\u003eIf I Made\u003c/a\u003e creates original creative course content with industry professionals and delivers programming digitally to students—but it started with in-person learning. “We then took that content and brought it all online to make it more portable and accessible,” says founder Emily Newman. \u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eSell courses in multiple formats like videos, worksheets, booklets, and 1:1 coaching sessions.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAn app like \u003ca href=\"https://apps.shopify.com/courses\"\u003eCourses Plus\u003c/a\u003e can turn your Shopify store into a course platform, allowing you to create lessons to sell online. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCreate course content using Shopify’s \u003ca href=\"/tools/online-video-maker\"\u003efree online video maker\u003c/a\u003e and sell it over and over.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e13. Rentals\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A woman in a sun dress smiles at the camera\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fitzroy.jpg?v=1705936421\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eThe Fitzroy\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eRental businesses are services that make physical products available to customers for a predetermined amount of time. Customers pay for the advantage of using an item for a brief period without the associated long-term costs like storage and maintenance.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.mannequinmadness.com/\"\u003eMannequin Madness\u003c/a\u003e sells retail props to other shops through its online store, but also rents them temporarily. When accidental entrepreneur Judi Henderson-Townsen needed a mannequin, she discovered only one seller in her area. “I bought his entire inventory,” she says. Mannequin Madness uses a contact form to assess customer needs before processing the rental.\u003c/p\u003e\n\u003cp\u003eDress rental business \u003ca href=\"https://www.fitzroyrentals.com/collections/rentals\"\u003eThe Fitzroy\u003c/a\u003e, however, takes a self-serve approach by asking customers to select a rental period using a date selector variant available on its product page to “check out” the item. It relies on a simple app and a clear FAQ page to make the rental and return processes run smoothly.\u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/rental-booking-izyrent\"\u003eIzyRent: Rentals \u0026amp; Bookings\u003c/a\u003e is an app designed specifically for stores offering rentals. It allows for one-click rentals on your website.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eRentals may require extra information to be collected from customers, and \u003ca href=\"https://apps.shopify.com/shopify-forms\"\u003eShopify Forms\u003c/a\u003e can help you do just that. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003e14. Quotes, estimates, and assessments\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Two people work on framing a house\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/quotes_d653de3d-88a6-492f-8720-09963612471e.jpg?v=1705936453\"\u003e\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.gogreensolar.com/\"\u003eGoGreenSolar\u003c/a\u003e sells and installs solar energy solutions for homeowners. Due to the custom nature of the product and the additional work involved in installation, customers can request quotes and expert advice through the contact forms available on the company’s site. Self-serve quote requests save time and staff resources for businesses that provide highly technical services and products.\u003c/p\u003e\n\u003cp\u003eQuotes are a great marketing tool for a business’s other services. For example, a business that provides home energy upgrades may sell energy audits through a website. The final report would then inform customers how they can recoup the audit cost through energy savings—by buying the business’s upgrades.\u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eAn app like \u003ca href=\"https://apps.shopify.com/request-for-quote\"\u003eG: Request a Quote\u003c/a\u003e can help you gather customer quote requests from your store and convert that quote into a real order.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"15\"\u003e15. Donations\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Two people unload donations from a truck\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/donations-chartity.jpg?v=1705936479\"\u003e\u003c/figure\u003e\n\u003cp\u003eMany charities use Shopify as the merchandise arm of their organization, selling branded goods, with profits supporting the cause. But charities and non-profits can also use an online store to “sell” one-time and recurring donations.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://anactofdog.org/\"\u003eAn Act of Dog\u003c/a\u003e is a registered charity that sells pet paintings, with proceeds supporting various animal rescue organizations. The company also lets customers donate directly to causes through the same website.\u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCollect custom donations directly from your Shopify store using an app like \u003ca href=\"https://apps.shopify.com/donatemate\"\u003eDonateMate\u003c/a\u003e or \u003ca href=\"https://apps.shopify.com/dailykarma\"\u003eShop for Good Donation App\u003c/a\u003e. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"16\"\u003e16. Event tickets\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A person shoots a phone video at a concert\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/rock-concert-crowd_f43744ca-1fa9-4fbb-9cdd-c82338c84fbd.jpg?v=1705936528\"\u003e\u003c/figure\u003e\n\u003cp\u003eOnline ticketing can be employed by a number of businesses, from event spaces to independent theaters to pop-up haunted houses. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://undertowshows.com/\"\u003eUndertow\u003c/a\u003e works with select artists to sell tickets online for music events throughout the US. It uses a paperless delivery method, sending downloadable tickets to customers. \u003ca href=\"https://nationwiderun.org/\"\u003eRun Across America\u003c/a\u003e uses ticketing in a different way, selling access to virtual run challenges that participants complete on their own schedule. Purchases include access to a tracking app and a sweatshirt. \u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eDesign, sell, and scan event tickets with the \u003ca href=\"https://apps.shopify.com/event-ticketing\"\u003eEvent Ticketing\u003c/a\u003e app that syncs with your Shopify store. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eA \u003ca href=\"/tools/qr-code-generator\"\u003eQR code generator\u003c/a\u003e can be helpful for creating unique QR codes that customers can present at live events.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"17\"\u003e17. Gift cards\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Three gift cards on a flat surface\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/gift-cards.png?v=1705936564\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://thegoodsisgood.ca/products/gift-card\"\u003e\u003cem\u003eThe Goods\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe simplest of non-tangible goods to add to any website is gift cards. From Shopify, you can enable gift cards for most stores. They’re perfect for any business, allowing recipients to redeem codes online for products or services sold through your website.\u003c/p\u003e\n\u003cp\u003eHome décor brand \u003ca href=\"https://www.apt2b.com/products/gift-card?variant=31494650724441\"\u003eApt2B\u003c/a\u003e sells branded gift cards in multiple denominations, redeemable for furniture and décor goods through its online store.\u003c/p\u003e\n\u003ch4\u003eTips for getting started\u003c/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eOffer \u003ca href=\"https://www.shopify.com/blog/sell-gift-cards\"\u003egift cards\u003c/a\u003e in a number of denominations to give customers more options.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePush digital gift cards in your marketing efforts after the shipping cutoff for holiday delivery has passed.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eSell (almost) anything on Shopify\u003c/h2\u003e\n\u003cp\u003eIf you’re looking for a business idea and aren’t sure what to sell on Shopify, the answer is: almost anything. There are ideas for everyone, even if you’re not creative or don’t plan to make your own products. Don’t limit yourself to selling physical items. You can sell everything on Shopify, from memberships to tickets to digital goods. Develop your brand, set up a Shopify store, and start selling products—and everything else—today.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eWhat to sell on Shopify FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat can I sell on Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can sell both products (digital and physical) and services (virtual and in-person) on Shopify. Intangible things to sell on Shopify include memberships, consultations, fonts, installations, event tickets, and digital gift cards. But don’t stop there! Keep looking for your niche—the possibilities are infinite.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat do you need to start selling on Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo make your first sale on Shopify, you first need to \u003ca href=\"/blog/how-to-build-a-brand\"\u003edevelop a brand\u003c/a\u003e, hone in on your customer, and decide what you want to sell. The next step is \u003ca href=\"/blog/start-online-store\"\u003ebuilding your store\u003c/a\u003e and starting your online business. After you’ve launched, drive traffic to your store through tactics like \u003ca href=\"/blog/organic-marketing\"\u003eorganic marketing\u003c/a\u003e, paid ads, \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eSEO\u003c/a\u003e, and/or \u003ca href=\"/blog/influencer-marketing\"\u003einfluencer shoutouts\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you sell your own items on Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, you can \u003ca href=\"/blog/crafts-to-make-and-sell\"\u003emake and sell crafts\u003c/a\u003e and other handmade items on Shopify. If you’re a maker, you can set up a store to sell your goods directly to your target audience. Also consider selling across multiple sales channels, like online craft marketplaces, to extend your reach. You can also \u003ca href=\"/blog/211022217-sell-vintage-clothing-online\"\u003esell vintage finds\u003c/a\u003e, secondhand items, digital creations, and more.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs Shopify good for beginners?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify is a leading ecommerce platform for beginners. With affordable pricing plans for all budgets and an easy-to-use back end, you can build and customize your Shopify online store in minutes. Plus, Shopify has an entire ecosystem of business tools that grow with you.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"What can you sell on Shopify? The answer is almost anything! Explore ideas for trending products, services, and more that you can sell using the platform.","excerptHtml":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-to-sell-header-2.jpg?v=1705696902\" alt=\"Two people stand in front of a tennis net and tennis balls fly around\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-to-sell-header-2.jpg?v=1705696902\" data-mce-selected=\"1\"\u003eWhat can you sell on Shopify? The answer is almost anything! Explore ideas for trending products, services, and more that you can sell using the platform.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e","seo":{"__typename":"SEO","title":"What To Sell on Shopify: 17 Creative Ideas for 2024","description":"What can you sell on Shopify? Almost anything! Explore ideas for trending products, services, and more that you can sell using the platform."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/12-things-to-sell-on-shopify-other-than-products\",\"en-GB\":\"https://www.shopify.com/uk/blog/12-things-to-sell-on-shopify-other-than-products\",\"en-AU\":\"https://www.shopify.com/au/blog/12-things-to-sell-on-shopify-other-than-products\",\"en-ID\":\"https://www.shopify.com/id/blog/12-things-to-sell-on-shopify-other-than-products\",\"en-NZ\":\"https://www.shopify.com/nz/blog/12-things-to-sell-on-shopify-other-than-products\",\"en-ZA\":\"https://www.shopify.com/za/blog/12-things-to-sell-on-shopify-other-than-products\",\"en-NG\":\"https://www.shopify.com/ng/blog/12-things-to-sell-on-shopify-other-than-products\",\"en-PH\":\"https://www.shopify.com/ph/blog/12-things-to-sell-on-shopify-other-than-products\",\"en-SG\":\"https://www.shopify.com/sg/blog/12-things-to-sell-on-shopify-other-than-products\",\"en-HK\":\"https://www.shopify.com/hk/blog/12-things-to-sell-on-shopify-other-than-products\",\"en-IE\":\"https://www.shopify.com/ie/blog/12-things-to-sell-on-shopify-other-than-products\",\"en-MY\":\"https://www.shopify.com/my/blog/12-things-to-sell-on-shopify-other-than-products\",\"pt\":\"https://www.shopify.com/br/blog/o-que-vender-alem-de-produtos-fisicos\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/12-things-to-sell-on-shopify-other-than-products\",\"ja-JP\":\"https://www.shopify.com/jp/blog/12-things-to-sell-on-shopify-other-than-products\",\"es\":\"https://www.shopify.com/es/blog/11-cosas-que-vender-en-shopify-aparte-de-los-productos-fisicos\",\"fr\":\"https://www.shopify.com/fr/blog/12-choses-vendre-sur-shopify\",\"nl\":\"https://www.shopify.com/nl/blog/niet-tastbare-producten\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"7 Profitable Retirement Business Ideas for Your Second Act\",\"url\":\"blog/retirement-business\"},{\"title\":\"Why Brands Are Taking Charge of Their Own Resale Markets\",\"url\":\"blog/resale\"},{\"title\":\"How To Start an Online Bookstore: The Ultimate Guide (2024)\",\"url\":\"blog/sell-books-online\"},{\"title\":\"25 Best Online Business Ideas for 2024\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"11 Small Business Ideas for Teens in 2024 (+ Bonus Quiz)\",\"url\":\"blog/business-ideas-for-teens\"},{\"title\":\"16 Unique Business Ideas for You To Try This Year\",\"url\":\"blog/unique-business-ideas\"},{\"title\":\"50+ Best Shopify Stores to Inspire Your Own (2024)\",\"url\":\"blog/shopify-stores\"},{\"title\":\"How To Start a Small Business at Home (40 Ideas for 2024)\",\"url\":\"blog/home-business\"},{\"title\":\"The Ultimate Guide To Selling Plants Online\",\"url\":\"blog/sell-plants-online\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what-to-sell-header-2_94f7f049-d200-4b39-ae65-97c3baa821c0.jpg?v=1729622959","imageAltText":"Two people stand in front of a tennis net and tennis balls fly around","modifiedAt":"Aug 28, 2024","modifiedAtRaw":"2024-08-28T03:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/213906441","handle":"things-to-make-and-sell","title":"The Business of DIY: 24 Things To Make and Sell in 2024","publishedAt":"2024-08-28T03:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/EM_Final_1b_copy_97bb50de-38a0-4d06-b82d-b98829db4f48.jpg?v=1730131902","altText":"things to make and sell on shopify","width":3409,"height":1795},"tags":["Find an Idea"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003ePicture this: Salted fish is traded for fur and feed grains. A block of wood is whittled into a toy horse and sold at an artisan market. Watermelon seeds, sowed and tended, become full-fledged fruit before exchanging hands at a roadside stall.\u003c/p\u003e\n\u003cp\u003eThese inceptive transactions planted the seeds for commerce as we know it today. Countless small businesses still produce goods made by hand, selling them at craft shows and pop-up shops, through online marketplaces, and in their own ecommerce stores.\u003c/p\u003e\n\u003cp\u003eSelling handmade goods is an ideal first business for aspiring entrepreneurs. In most cases these businesses can be started \u003ca href=\"/blog/make-money-from-home\"\u003efrom home\u003c/a\u003e with minimal upfront investment.\u003c/p\u003e\n\u003cp\u003eAhead, explore ideas for things to make and sell online, with suggestions for every skill level, from the beginner to advanced craftsperson.\u003c/p\u003e\n\u003ciframe title=\"YouTube video\" class=\"w-full h-full aspect-video\" src=\"https://www.youtube.com/embed/h40pnm-rBRA?autoplay=0\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\u003ch2\u003e24 products to make and sell from home\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eBath bombs and handmade soaps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eT-shirts and printed merchandise\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eJewelry\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eCurated subscription boxes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eCandles\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eSweets\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eArt and prints\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eDigital products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eEnamel pins\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eTraditional handcrafted goods\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eLip balm\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003ePottery and clay objects\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003ePet supplies\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eMusic\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003ePhotography\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eWoodworking projects\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eTote bags\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eSauces and condiments\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eFragrance and essential oil blends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003ePaper products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eDIY tutorials and online courses\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003ePersonalized gifts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eGift baskets and boxes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eNatural cosmetics\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eWhen you’re a creative looking for things to sell, it’s easy to start your own DIY craft business once you find the right product. Browse these ideas to discover what’s best for you to make and sell based on your unique skills and interests. You’ll soon be ready to open your own online store and start selling handmade items to your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"1\"\u003e1. Bath bombs and handmade soaps\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Two handmade bath bombs sit on a shower ledge\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/bath-bombs-epsom-salts_58c335e3-01e5-4588-a284-50fcff0f7cd1.jpg?v=1665594858\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://bit.ly/2LyUDpU\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eBath bombs and soaps have a low barrier to entry as a \u003ca href=\"/ca/blog/crafts-to-make-and-sell\"\u003ecraft to make and sell\u003c/a\u003e. Online tutorials are a great place to start to learn the ropes, and commercial molds make assembly easy, even if you’re not creative. Start with simple recipes for products like bath salts before trying more complicated formulations with emulsions and preservatives.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/royalty-soaps-youtube\"\u003eSuds to Stardom: How the Founder of Royalty Soaps Went Viral\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/retail/how-to-create-a-bath-bomb-retail-business\"\u003eHow to Make Bath Bombs\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eKeep your inventory tight—fresher bath bombs have more fizz, and natural ingredients in handmade soap can expire.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInvestigate your raw ingredient sources to ensure they’re beauty grade and safe for skin. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCheck with your local government that your production facility (even if it’s your own kitchen) meets health standards. In the US, for example, the FDA sets guidelines for ventilation, air control, and surfaces.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePackaging and branding are important for beauty brands, so don’t skimp on brand strategy and \u003ca href=\"/blog/how-to-hire-an-expert\"\u003ehire design help\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"2\"\u003e2. T-shirts and printed merchandise\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A person holds up a graphic t-shirt that reads Forever Queer\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify-2065_BLOG_INLINE_3bd8dca6-1c5e-448a-9d4e-5a3ed37a1b44.jpg?v=1665594889\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://shoppassionfruit.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePassionfruit\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThis is a maker business for the non-maker. If you’re looking for a (almost) hands-off product to make and sell, a t-shirt business could be the route for you. Your digital design can be printed onto various goods—including t-shirts, mugs, tote bags, keychains, and dog bandanas—and shipped to your customers. Looking for a more handmade feel? Consider learning the art of screen printing and print your designs at home or in a studio. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/ca/blog/inspiration-for-lgbtq-brand\"\u003ePassionfruit Interview: Her LGBTQ+ Lifestyle Brand was Inspired by a Dog\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/14515425-how-to-start-an-online-t-shirt-business-the-ultimate-guide\"\u003eHow to Start an Online T-Shirt Business: Everything You Need to Know\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eT-shirts and printed merch can supplement an existing business. Gyms, musicians, and charities, for example, can sell branded swag to existing audiences.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eNot a designer? Use services like \u003ca href=\"https://experts.shopify.com/services/visual-content-and-branding/develop-brand-look-and-feel\"\u003eShopify Experts\u003c/a\u003e to find talent who can turn your ideas into t-shirt designs.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUse a print and fulfillment app, like \u003ca href=\"https://apps.shopify.com/printful?utm_source=post\u0026amp;medium=blog\u0026amp;term=213906441\u0026amp;campaign=businessideas\"\u003ePrintful\u003c/a\u003e, \u003ca href=\"https://apps.shopify.com/lulu-xpress\"\u003eLulu Direct\u003c/a\u003e, \u003ca href=\"https://apps.shopify.com/gooten\"\u003eGooten\u003c/a\u003e, or \u003ca href=\"https://apps.shopify.com/teelaunch-1?utm_source=post\u0026amp;medium=blog\u0026amp;term=213906441\u0026amp;campaign=businessideas\"\u003eTeelaunch\u003c/a\u003e. These apps integrate with your Shopify store and automatically print, fulfill, and ship each order.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"3\"\u003e3. Jewelry\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Merchandised gold jewelry lays arranged on a table\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/MooreaSeal110_INLINE_Kara_Meloy_54000670-83b2-4858-ba6a-c378570749cf.jpg?v=1665594925\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"/blog/moorea-seal\"\u003e\u003cem\u003eMoorea Seal\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eJewelry is another business idea that can range from simple and low-tech (say, beaded necklaces) to specialized (think silversmithing). It’s a saturated market, so doing your homework is important. How can your designs stand out? Is there a \u003ca href=\"/blog/114592069-how-to-use-niche-marketing-to-build-a-business-from-the-ground-up\"\u003eniche market\u003c/a\u003e to cater to? Success in this field will rely on solid branding and craftsmanship.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/ca/blog/homework-gunner-and-lux-kid-entrepreneur\"\u003eSloths and Shiny Things: Inside the Mind of a 10-Year-Old Founder\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/203365449-start-a-jewellery-making-business\"\u003eHow to Start a Jewelry Making Business\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"/blog/17844020-6-ways-to-validate-your-business-idea\"\u003eValidate your idea\u003c/a\u003e by tracking trends in jewelry—use Google Trends, and follow popular fashion creators and influencers.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePhotography is important but also difficult, because of the scale and reflective qualities of jewelry. Invest in great photos by hiring a pro. You can save money by partnering with complementary apparel brands to share the cost of lifestyle shoots.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eJewelry making is an ideal DIY craft business for budding entrepreneurs. Woven bracelets and beaded necklaces can appeal to \u003ca href=\"/blog/young-entrepreneurs\"\u003emakers of all ages\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"4\"\u003e4. Curated subscription boxes\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A wall in a retail store showcases multiple gift sets on shelves\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Present_Day_Gifts-92_8cd779e1-3ac4-4725-a164-641d980664da.jpg?v=1665594961\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eMatthew Wiebe / Present Day Gifts\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eA gift or subscription box business is the perfect idea for those who are less crafty but still interested in making items to sell. If you have an eye for curation, assorted gift boxes could be an excellent business idea. Since subscription boxes are usually packed all at once, at the same time each month, and in the same size box, \u003ca href=\"/shipping\"\u003ethe shipping process is simple\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/119535173-day-in-the-life-present-day-gifts\"\u003eA Day in the Life of Sophia Pierro, Entrepreneur\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/202360137-start-a-subscription-box-business\"\u003eHow to Launch a Subscription Box Business\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eTips\u003c/strong\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCalculate your storage and assembly needs. Can your home accommodate your business, or do you need to rent additional space?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eEase your customers into commitment. Offer a substantial discount to those who pay upfront for subscriptions, or offer the first month free.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUse a \u003ca href=\"/subscriptions\"\u003esubscription management\u003c/a\u003e app, like \u003ca href=\"https://apps.shopify.com/recurring-orders?utm_source=post\u0026amp;medium=blog\u0026amp;term=213906441\u0026amp;campaign=businessideas\"\u003eBold Subscriptions\u003c/a\u003e, to keep everything organized.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"5\"\u003e5. Candles\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A candle maker cuts wicks on a batch of candles arranged on a wooden table\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Copy_of_JER_KERRY-7131_BLOG_INLINE_baba13bd-fb76-43a4-88ef-650b6f1535bd.jpg?v=1665595007\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eJennifer Roberts / Red Sky Shop\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eProjections \u003ca href=\"https://www.cognitivemarketresearch.com/candle-market-report\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eestimate\u003c/a\u003e that the global market for candles will be worth $16 billion by 2030. While it’s a crowded market, there are several niches to explore: religious, birthday, eco-friendly, scented, beeswax, novelty, and more. There are plenty of online DIY tutorials for novice candle makers to get started. And basic melt and pour methods require no previous craft skills, making candles one of the easiest craft ideas to make and sell online. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/candle-founder-fulfills-cottage-dream\"\u003eHow One Founder Fulfilled Her Cottage Living Dream\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/retail/burning-at-both-ends-how-to-make-candles-into-a-burgeoning-business\"\u003eHow To Start a Candle Business\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eGet insured and use safety labeling. Due to the nature of candle use, and the increased risks of injury or fire damage, be sure to protect your craft business from civil suits that may result from the use of your product.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTap into a niche to stand out in a crowded market. \u003ca href=\"https://www.frostbeardstudio.com/collections/book-lovers-candles\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFrostbeard Studio\u003c/a\u003e appeals to book lovers with cleverly named candle scents and copy filled with literary references.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePay attention to branding and packaging. Candles don’t differ much from an ingredient perspective, but your product can stand apart with \u003ca href=\"/blog/ecommerce-packaging\"\u003eecommerce packaging\u003c/a\u003e and strong \u003ca href=\"/ca/blog/branding-design\"\u003ebranding design\u003c/a\u003e. Even inexpensive Mason jars can be dressed up with creative labels.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsider offering customers customization to make personalized gifts or wedding favors with their own messaging, scents, or labels.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"6\"\u003e6. Sweets\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Macarons stacked against a pink backdrop\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pastel-macaron-pyramid-on-pink_e7fa32cc-0941-4b66-918b-7b17ac78063b.jpg?v=1665595058\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://bit.ly/2LyUDpU\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eCandy, cookies, baked goods, chocolates, and jams. Sugar can be spun and dissolved and baked into endless things to make and sell online or in person. This is a category with unique complications—legalities, labeling, and shelf life—but also with lots of room to get creative. \u003ca href=\"/blog/niche-markets\"\u003eNiche markets\u003c/a\u003e include: holidays and occasions, custom, novelty, catering, \u003ca href=\"/blog/pet-business\"\u003epet treats\u003c/a\u003e, and gift baskets. Local craft fairs are the ideal testing grounds for your new sweets business.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/ca/blog/overdraft-dessert-founder-debt\"\u003eThis Dessert Founder Doesn’t Sugar-Coat Her Start-up Story\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/213396233-how-to-start-a-food-business\"\u003eHow to Start an Online Food Business\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eTrace the supply chain. Carefully select your raw ingredient suppliers to ensure that what’s on your label matches what’s inside.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsult with a lawyer or food inspection agency to be sure your labeling meets local requirements for nutritional content, ingredients, and allergy warnings.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eRotate your inventory and stress the importance of doing so to everyone who handles it.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInvestigate the viability of selling your product online when considering any \u003ca href=\"/blog/food-business-ideas\"\u003efood business ideas\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"7\"\u003e7. Art and prints\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"An artist works on a graphic 2D art project on a table\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/spoke-art_3969b0c3-c376-4648-830c-6997ceffb01c.jpg?v=1665595098\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://spoke-art.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eSpoke Art\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIt’s never been a better time to be an artist. Creator tools and selling platforms let artists make and sell their creations directly to fans. Paintings, digital printables, photography prints, sculpture, and textile art can all be sold online. Whether you’re looking to sell original fine art or reproductions, find the business model that works best for your business. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/ca/blog/magical-girl-black-anime-characters\"\u003eThis Artist Conjured a Magical World of Black Anime Characters\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/211990409-how-to-sell-art-online\"\u003eHow to Sell Art Online\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eWork with an established gallery to show your work in person and help build an audience for your online store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFor product photos, have your work professionally photographed or scan it on a flatbed scanner. For lifestyle photos, show wall art within the context of a room.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsider reproducing your art in multiple formats, like prints, cards, t-shirts, and mugs. Do it yourself through a print-on-demand company, or license your work to other ecommerce brands.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e8. Digital products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"An ad for a digital product that reads The Mid-Century Brush Collection\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/the-mid-century-brush-pack-for-procreate-procreate-brushes-retrosupply-co-292587_2500x_1a7b174e-7c01-4205-96b7-89596261bf9d.jpg?v=1665595133\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"/blog/retro-supply-passive-income\"\u003e\u003cem\u003eRetro Supply\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eDigital products like font licenses, wedding invitation templates, webinars, or Photoshop actions are all things you can make and sell from home—or anywhere with an internet connection. There are several benefits to selling digital products, including low overhead costs and no dealing with physical inventory or the shipping process.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/retro-supply-passive-income\"\u003eHow This Designer Created His Own Passive Income\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/digital-products\"\u003eHow to Sell Digital Products with Shopify\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eChoose a delivery method. Apps like \u003ca href=\"https://apps.shopify.com/digital-downloads?utm_source=post\u0026amp;medium=blog\u0026amp;term=213906441\u0026amp;campaign=businessideas\"\u003eDigital Downloads\u003c/a\u003e and \u003ca href=\"https://apps.shopify.com/sky-pilot?utm_source=post\u0026amp;medium=blog\u0026amp;term=213906441\u0026amp;campaign=businessideas\"\u003eSky Pilot\u003c/a\u003e integrate with your Shopify store to automatically deliver digital goods, or provide a download link to each customer.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIf you’re hosting files on Shopify, make sure files are each 5 gigabytes or less (for faster downloads). For larger files, try compressing them into .zip archives.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e9. Enamel pins\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A close up of a denim lapel with a pin that says California\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tuesdaybassen_Californiadiamond_1800x1800_4600fafb-0a18-4557-a46d-89832fd34119.jpg?v=1665595198\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://tuesdayofcalifornia.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eTuesday Bassen\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eEnamel pins remain a solid business idea, as the accessory trend is holding strong. You’ll usually work with a manufacturer to make enamel pins, but the creative part is up to you. Design your own, or \u003ca href=\"https://experts.shopify.com/designers\"\u003ework with a designer\u003c/a\u003e to bring your vision to life and build your own business.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/how-to-make-enamel-pins\"\u003eHow to Make and Sell Enamel Pins\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eTips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eIf you choose to design your own pins, you can use software like Canva or Photoshop. Stick to solid colors (no gradients) and avoid fine details. Check with your manufacturer on the acceptable file format for your designs.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eResearch manufacturers before committing and ask the right questions: What are the clasp and material options? Can they send physical samples? What packaging options do they offer?\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e10. Traditional handcrafted goods\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Handcrafted wooden spoons arranged among country farmhouse items and flowers\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/summer_dreamware_1728x_c58e60aa-5351-4dba-a253-9bafb73da0cb.jpg?v=1665595251\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.poldersoldworldmarket.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eOld World Kitchen\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLeather tooling, wood carving, furniture making, and embroidery are all traditional mediums with thriving markets. The backlash against mass production is driving trends back to slow food, one-of-a-kind and bespoke goods, and artist craftsmanship. Many of these disciplines require skills honed over time, but access your inner maker and learn a new trade via online tutorials or local college workshops.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/211686281-moving-from-etsy-to-shopify\"\u003eOne Family’s Journey from Etsy to Shopify\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/sell-furniture-online\"\u003eHow to Sell Furniture and Home Décor Online: The Ultimate Guide\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eMuch of the appeal of crafted goods is the maker’s story. Weave your own story into product pages, a compelling About page, and even packaging.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eHow will you scale when you make and sell crafts?\u003c/span\u003e If your idea takes off, consider how you will maintain the handmade nature of your goods while producing in large quantities: Can you hire contract makers? Can certain components of the process be outsourced to a manufacturer then finished by hand?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsult Google Trends to determine how to use your skills to make and sell things that are in high demand.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e11. Lip balm\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A person sticks their finger in a pot of lipbalm\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pink-lip-balm_e9381cd0-76be-4985-bdbf-85851f1f8291.jpg?v=1665595298\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://bit.ly/2LyUDpU\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLip balm is one of the easiest products to make using tools you may already have in your home. Simple formulations of beeswax and natural oils require little more than a heat source to assemble. While you don’t need fancy equipment, you should ensure your setup meets industry and safety standards. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/215370057-running-a-small-town-business\"\u003eLocal Pride Is the Active Ingredient in This Body Care Brand’s Global Success\u003c/a\u003e\u003cstrong\u003e\u003cbr\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003c/strong\u003e\u003ca href=\"/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\"\u003eHow to Start a Lip Balm Business\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eResearch the sources of your ingredients to be sure you’re using those that have been rated for cosmetic use.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUnderstand the labeling laws of any country or region where you plan to make and sell your products. In some countries, the word “organic” is regulated and can’t be used unless you’ve acquired the proper certification.\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003ch3 id=\"12\"\u003e12. Pottery and clay objects\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A group of speckled ceramic vessels is arranged against a neutral background\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/WineSet_SPL_1024x1024_c65d751c-09a7-4a71-bfad-b907b19623e0.jpg?v=1665595334\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://corbecompany.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eCorbé\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003ePottery is one of the more specialized ideas on this list, requiring skill and proper equipment. If you’re new to the craft, check out local ceramics programs to give you the know-how and shared studio space to use a kiln and tools. There are, however, other materials that have a lower barrier to entry and can be used to make similar products. Try air clay, polymer clay, or poured concrete. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/selling-handmade-goods-spare-time\"\u003eHow I Build and Sell Handmade Products in My Spare Time \u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/211990409-how-to-sell-art-online\"\u003eHow to Sell Art Online: A Complete Guide\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eIdeas for things to make and sell with clay or clay alternatives include: planters, sculptures, ornaments, jewelry, magnets, containers, and coasters.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHave a future entrepreneur in your family? Safe clay alternatives can be the basis for many \u003ca href=\"/blog/business-ideas-for-kids\"\u003ebusiness ideas for kids\u003c/a\u003e. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e13. Pet supplies\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A dog wears an orange lifejacket in an outdoor setting\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dog-in-lifejacket.jpg?v=1665595387\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://bit.ly/2LyUDpU\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMaking items to sell for pets is a business idea with huge potential. In fact, the global market is estimated to top \u003ca href=\"https://www.globenewswire.com/en/news-release/2022/06/03/2456009/28124/en/Global-Pet-Care-Market-2022-to-2030-Size-Share-Trends-Analysis-Report.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e$232 billion\u003c/a\u003e by 2030. Homemade dog treats, catnip toys, and pet collars are all easy things to make and sell from home if you already have a creative flair.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/k9-mask-shark-tank\"\u003eHow Masks For Dogs Landed a Deal on \u003cem\u003eShark Tank\u003cbr\u003e\u003c/em\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/pet-business\"\u003eSell Pet Products: Ideas for Your Own Pet Business\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eUse your own pets (free models!) as the “faces” of your business. Pet owners value lifestyle photos that help them see how an item will fit their own pet. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIf you’re making and selling dog treats or toys—basically, anything that can be ingested—be sure to do your research. Are your cookie ingredients safe for pets? Do your toys have small parts that could cause choking? Have you considered the appropriate labels and warnings to protect yourself legally?\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003e14. Music\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A person sits playing a piano\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sitting-in-front-of-a-piano-keyboard_dac4ca2e-f138-4761-ba33-ed4ee33a1f79.jpg?v=1665595431\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://bit.ly/2LyUDpU\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMusic is a challenging industry to break into, but if you have the talent, the world should know! There are many advantages to starting a music business in the age of ecommerce and TikTok. Most notably, you don’t need to rely on a major record deal to reach fans. Some music-related things to make and sell from home include stock music, music lessons, song licenses, and band merch.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/soworthloving-purpose\"\u003eSharing Messages of Empowerment, One Shirt at a Time\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/sell-music\"\u003eHow to Sell Music: 6 Ways to Make Money as a Musician \u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"/ca/blog/brand-storytelling\"\u003eBrand storytelling\u003c/a\u003e is important, even when your brand is just you.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBuild your following by collaborating with other artists and sharing your music across multiple platforms. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBeyond making a splash on social media platforms, \u003ca href=\"/blog/what-is-a-domain\"\u003eown a dedicated domain name\u003c/a\u003e, and build a website so fans can find you. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"15\"\u003e15. Photography\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"An indoor pop-up photo studio with a plant\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/home-photography-set-up_066844cb-085d-4c90-8103-191cc6f6b2d5.jpg?v=1665595464\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://bit.ly/2LyUDpU\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAnyone from a professional photographer to a hobbyist with a smartphone can sell photography online. You can make and sell prints of your work, license your images on stock photography websites, or even sell yourself as a photographer for hire.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/mag-mod-bundles\"\u003eHow This Company Grew 200% Year over Year\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/how-to-sell-photos-online\"\u003eHow to Sell Photos Online\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eConsider release forms to ensure you have permission from any people captured in your shots. You may also need permits to shoot in specific locations, like National Parks.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCreate packages for your product photography services. This makes it easier for potential clients to find an option in their budget.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhen you’re just starting out, use \u003ca href=\"/blog/14263381-18-free-and-paid-online-photo-editor-tools-for-gorgeous-diy-product-photography\"\u003efree photo-editing apps\u003c/a\u003e to give your work an extra edge on a small budget.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"16\"\u003e16. Woodworking projects\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A person measures a 2x4 piece of wood in a woodworking studio\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/man-measures-wood.jpg?v=1665595507\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://bit.ly/2LyUDpU\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWoodworking is a popular hobby among makers, and it can also become a viable business opportunity. This is a business idea that requires specialized equipment that may require high startup costs. If you’re interested in making and selling woodworking projects, take a class first before you invest in the idea.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired:\u003c/strong\u003e\u003ca href=\"/blog/ventanasurfboards-instagram\"\u003eHow Instagram Brings Ventana Surfboards a Wave of Sales\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/sell-woodworking-projects\"\u003e12 Woodworking Projects and How to Sell Them Online\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eYou can specialize in bespoke items like custom one-of-a-kind furniture or more affordable templated pieces. The level of effort and skill should both be reflected in your \u003ca href=\"/blog/pricing-strategies\"\u003epricing strategy\u003c/a\u003e.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCapture content to document the process. Potential buyers may be interested in how your products are made.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWoodworking things to make and sell include: cutting boards, salt and pepper shakers, boats, ornaments, planters, furniture, and toys.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"17\"\u003e17. Tote bags\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Side by side images of two views of a canvas printed tote bag\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/diy-tote-bags_b10a1598-2071-48e7-b2e5-527110145dc6.jpg?v=1665596073\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://stayhomeclub.com\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eStay Home Club\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLike t-shirts, tote bags can be produced with very little hands-on work. Simply upload your doodles or digital designs to a print-on-demand app and your orders are automatically fulfilled. If you’re skilled at sewing, you can make totes bags from scratch using canvas, reclaimed materials, or leather. Also try craft techniques like screen printing, felting, or applique to give them a unique touch.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/these-nightlife-entrepreneurs-just-wanna-dance-with-somebody-after-a-year-of-staying-home-o\"\u003eThese Nightlife Entrepreneurs Just Wanna Dance With Somebody\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/print-on-demand-companies\"\u003e10 Best Print-on-Demand Companies and Sites \u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eTotes make ideal canvases for art. If your original art is too pricey for most of your fans, make and sell totes offer a low cost way for them to buy a wearable reproduction of your work.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsider making and selling (or giving away) branded tote bags as promotional merch for any type of business.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"18\"\u003e18. Sauces and condiments\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Birds eye view of a jar of spicy oil with a spoon\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/camera-looks-down-at-a-glass-jar-filled-with-red-sauce.jpg?v=1665596036\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://bit.ly/2LyUDpU\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLove cooking? If opening a restaurant is currently out of reach, consider small, non-perishable food items that can be made and sold online. Oils, spices, and hot sauces are all simple ideas for new business owners. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/aapi-heritage-month-fly-by-jing\"\u003eJing Gao on Putting Community Ahead of Competition\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/start-online-store\"\u003eHow To Start an Online Store in 9 Simple Steps\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eStart at local markets and expand your reach with an online store once your packaging is shelf stable and shippable.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eRegulations regarding the production and packaging of food items can be strict. Be sure you are following government guidelines to keep people safe. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"19\"\u003e19. Fragrance and essential oil blends\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A black glass perfume bottle sits on a marble surface\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/perfume-bottle-on-vanity-table.jpg?v=1665595584\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://bit.ly/2LyUDpU\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eEssential oil blends are among the simplest products to make and sell from home. Experiment by mixing skin-care-grade oils to produce and bottle your own unique scents and aromatherapy experiences. And research the properties of each oil to provide accurate information to customers. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/fragrance-one-youtube\"\u003eThe Creator Who Scaled an 8-Figure Fragrance Company\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/how-to-diy-a-visual-brand\"\u003eSimple and Low Cost Ways to Build a Memorable Brand Identity\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eSuccess in the fragrance industry relies not only on your scents but on packaging and branding, too. Don’t rush this step!\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAs you perfect your scents, consider working with a white label manufacturer to expand your line into creams, soaps, and other body care products.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"20\"\u003e20. Paper products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"An orange thank you card\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/handmade-diy-greeting-card.jpg?v=1665595959\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.fermeapapier.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eFerme à Papier\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe sky’s the limit when it comes to building a DIY craft business with paper. Great ideas for paper crafts include: paper flowers, papier mache sculpture, greeting cards, paper stickers, and party décor. Experiment with different projects to discover your niche. Paper crafts range from primitive (think paper-making from recycled pulp) to advanced (like intricate cutouts using a Cricut machine). \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/197782985-niche-marketing-paper-business\"\u003eHow Two Merchants Found a Niche in a Waning Industry\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/how-to-make-sell-stickers\"\u003eHow To Make and Sell Stickers Online in 5 Steps\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eConsider how you might scale your business. If you craft greeting cards from scratch, for example, can you eventually transition to having your designs commercially printed?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMany paper businesses depend on seasonality. Be sure to plan your collections and products around holidays, seasons, and other occasions.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"21\"\u003e21. DIY tutorials and online courses\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Thumbnail for a YouTube course on assembling a PDF pattern\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/handmade-pattern.jpg?v=1665595972\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://jalie.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eJalie Sewing Patterns\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLastly, consider spreading the joy of handmade to others by creating and selling online courses. Others like you will be looking for ideas for things to make and sell. Why not meet the demand? You can also offer free videos or short DIY tutorials as a content marketing strategy to drive customers to paid content. Consider teaching skills in sewing, soap making, or woodworking, either as on-demand video or live classes.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/206780489-selling-digital-courses\"\u003eHow a Self-Taught Wedding Expert Cashed in on Courses\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/how-to-create-an-online-course\"\u003e10 Steps To Create an Online Course That Sells\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eBite-sized tutorials on platforms like TikTok help you build authority and grow an audience before you start selling content.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhen selling courses, consider what value you can add over the many free tutorials on YouTube and elsewhere. Do you have downloadable templates or patterns? Do you offer “office hours” to chat through projects or challenges?\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"22\"\u003e22. Personalized gifts\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/custom-gifts.jpg?v=1704988338\" alt=\"A folded stack of custom embroidered sweatshirts\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://stewartavenue.myshopify.com/\"\u003e\u003cem\u003eStewart Avenue\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/personalized-shopping-experiences\"\u003ePersonalized shopping experiences\u003c/a\u003e have become a trend with online businesses in recent years. Offering a unique touch can help businesses stand out in a competitive market. The same is true for personalized products. Offering customers the opportunity to add a monogram or embroidered name to a product can drive sales, especially around gifting seasons. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/custom-seasonal-business\"\u003eCashing in on Custom: Lessons from a 6-Figure Seasonal Candy Brand\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/how-to-start-a-cricut-business\"\u003eHow To Start Your Own Cricut Business in 8 Steps\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eMake and sell custom dog portraits or personalized ID tags for pet owners. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsider selling essential oils and letting customers build custom blends.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInvest in a quality printer or Cricut machine to create personalized printed goods like day planner pages, car decals, or family photo calendars.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePersonalized gifts are especially popular close to holiday shopping seasons—this is a great time to increase your ad spend for your online store.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"23\"\u003e23. Gift baskets and boxes\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ForTheFoodieGiftBox.jpg?v=1704988400\" alt=\"A curated gift box filled with food products\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.giftsmack.ca/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGift Smack Gift Company\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eGift baskets are easy things to make and sell if you’re not skilled in a specific craft but have a great eye for curation. Assemble pre-made baskets for specific gift-giving occasions to sell online, or allow customers to build their own.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/blog/amidira\"\u003eMy Starting Over Story: How I Beat Cancer and Found Entrepreneurship\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/boxfox-corporate-gifting\"\u003eThe Corporate Gifting Strategy That Unlocked Their B2B Revenue\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eHandmade items make great gifts. Consider partnering with other makers to provide curated items for your gift baskets.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTo stand out in the gift basket and subscription box market, focus on a niche for your online business. For example, narrow in on handmade beauty and fill your boxes with essential oils, bath bombs, or natural cosmetics.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"24\"\u003e24. Natural cosmetics\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/MG_3556copy_3000x_5e90f4a5-f753-4c20-8519-b0f635193be1.jpg?v=1704988429\" alt=\"A person holds an array of lip tints close to their face\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"/blog/vanguard-gender-fluid-wellness-products\"\u003e\u003cem\u003eNOTO Botanics\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eOf all things to sell online, beauty can be one of the most lucrative. It’s also a crowded market dominated by a few legacy companies and a handful of newer DTC brands. Brands that find success are those that discover a \u003ca href=\"/blog/market-gap-healthy-roots-dolls\"\u003egap in the market\u003c/a\u003e or cater to an underserved audience. You can experiment with handmade products like balms or powders, but you may eventually want to upgrade to a professional facility to comply with local regulations. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet inspired: \u003c/strong\u003e\u003ca href=\"/ca/blog/beauty-brand-the-lip-bar\"\u003eHow an Ex-Financier Built a Beauty Brand from her Kitchen\u003cbr\u003e\u003c/a\u003e\u003cstrong\u003eGet started: \u003c/strong\u003e\u003ca href=\"/blog/eco-friendly-products\"\u003e35 Eco-Friendly Products To Sell in 2024\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCosmetics are one of the more fun and creative things to make and sell online, but they can also be tricky to produce. Brush up on industry regulations around safety and labeling.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBeauty products have a shelf life, especially natural cosmetics. Essential oils and other organic ingredients can be vulnerable to time, heat, and light. Keep your inventory tight to avoid spoilage.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eMake it, sell it!\u003c/h2\u003e\n\u003cp\u003eThe ideas don’t stop here—there are many \u003ca href=\"/blog/creative-ways-make-money\"\u003ecreative ways to make money\u003c/a\u003e by handcrafting your own goods to sell online. To find the right business idea, balance your current skill set with your passion and market demand. \u003c/p\u003e\n\u003cp\u003eHomegrown businesses are the perfect springboard for aspiring entrepreneurs. Start as a side gig to learn the ropes before you make the leap. You’ll set your own working hours, earn extra money, and reap the emotional rewards of building your dream with your own hands.\u003c/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eFeature illustration by Eugenia Mello\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eThings to make and sell FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are some things to sell from home?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can make almost anything from home to make extra cash, provided you have the space and tools to do so. Creating a profitable home business starts with finding the right idea for things to sell. DIY crafts like knitted scarves, soaps, baked pet treats, bath bombs, crochet, and costume jewelry are all easy things to make and sell from home, because they don’t require specialized skills or equipment.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I find popular things to make and sell?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWhen selling crafts, Pinterest, TikTok, and YouTube are excellent sources for finding trends in handmade items, as well as for step-by-step tutorials to get started. Google Trends and industry reports are also useful sources to help find handmade items that are in high demand. Consider seasonality when launching your business—items trending at Christmas may not have the same demand year round.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat handmade things make money online?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThis depends on a few factors. Make sure there is a market demand for your goods, that you understand pricing strategy, and that your spin on the product offers unique value above your competitors. A business plan and financial plan are valuable documents to help you plan your business and calculate your potential to turn a profit.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I price crafts and handmade goods?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere are simple formulas for establishing a retail price for your products that factor in all of your costs (materials, labor, overhead) plus a markup. But there are several other strategies for setting prices for items you make and sell. Consider the uniqueness of your items as well as their perceived value. Established artists, for example, can fetch higher retail prices for items of similar size and effort due to demand and cachet.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere can I sell my handmade products?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere are many places where you can sell your handmade products—and you don’t have to choose just one. You can make and sell products online, in person, and everywhere in between. Reach a wider audience by starting your own ecommerce store while also selling through an online marketplace (like an Etsy shop) or at handmade markets on the weekend.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Businesses selling handmade goods are ideal for aspiring entrepreneurs. Explore ideas for things to make and sell online—whether you’re a beginner or a DIY pro.","excerptHtml":"\u003cp\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0070/7032/files/EM_Final_1b_copy.jpg?v=1589331776\" alt=\"things to make and sell on shopify\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBusinesses selling handmade goods are ideal for aspiring entrepreneurs. Explore ideas for things to make and sell online—whether you’re a beginner or a DIY pro.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"The Business of DIY: 24 Things To Make and Sell in 2024","description":"Interested in making money selling handmade goods? Explore ideas for things to make and sell online—whether you’re a beginner or a pro."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[{"__typename":"Metafield","value":"2024-01-11","key":"modified_date"},null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/things-to-make-and-sell\",\"en-GB\":\"https://www.shopify.com/uk/blog/things-to-make-and-sell\",\"en-AU\":\"https://www.shopify.com/au/blog/things-to-make-and-sell\",\"en-ID\":\"https://www.shopify.com/id/blog/things-to-make-and-sell\",\"en-NZ\":\"https://www.shopify.com/nz/blog/things-to-make-and-sell\",\"en-ZA\":\"https://www.shopify.com/za/blog/things-to-make-and-sell\",\"en-NG\":\"https://www.shopify.com/ng/blog/things-to-make-and-sell\",\"en-PH\":\"https://www.shopify.com/ph/blog/things-to-make-and-sell\",\"en-SG\":\"https://www.shopify.com/sg/blog/things-to-make-and-sell\",\"en-HK\":\"https://www.shopify.com/hk/blog/things-to-make-and-sell\",\"en-IE\":\"https://www.shopify.com/ie/blog/things-to-make-and-sell\",\"en-MY\":\"https://www.shopify.com/my/blog/things-to-make-and-sell\",\"pt\":\"https://www.shopify.com/br/blog/faca-voce-mesmo\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/things-to-make-and-sell\",\"ja-JP\":\"https://www.shopify.com/jp/blog/things-to-make-and-sell\",\"de\":\"https://www.shopify.com/de/blog/diy-business-ideen\",\"es\":\"https://www.shopify.com/es/blog/el-negocio-del-bricolaje-hazlo-tu-mismo-cosas-que-hacer-y-vender-en-linea\",\"fr\":\"https://www.shopify.com/fr/blog/vendre-en-ligne-10-produits-diy\",\"it\":\"https://www.shopify.com/it/blog/il-business-del-fai-da-te\",\"nl\":\"https://www.shopify.com/nl/blog/zelfgemaakte-dingen-online-verkopen\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How to Start a Candle Business (with Examples)\",\"url\":\"blog/candle-business\"},{\"title\":\"How to Start a Bath Bomb Business from Home- A Step-by-Step Guide\",\"url\":\"blog/bath-bomb-business\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"Unlock Recurring Revenue with a Subscription Business Model\",\"url\":\"blog/how-to-start-a-subscription-business\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"How to Start an Online Boutique- A Complete Playbook\",\"url\":\"blog/start-online-boutique\"},{\"title\":\"Top 12 Achievable Business Ideas for Kids\",\"url\":\"blog/business-ideas-for-kids\"},{\"title\":\"The Right Way to Monetize an Audience (With Lessons From Wait But Why)\",\"url\":\"blog/117906117-the-audience-first-approach-to-monetizing-your-content-with-lessons-from-wait-but-why\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/EM_Final_1b_copy_97bb50de-38a0-4d06-b82d-b98829db4f48.jpg?v=1730131902","imageAltText":"things to make and sell on shopify","modifiedAt":"Jan 11, 2024","modifiedAtRaw":"2024-01-11"},{"__typename":"Article","id":"gid://shopify/Article/204910217","handle":"start-skincare-line","title":"How To Start a Skin Care Line in 11 Steps (2024)","publishedAt":"2024-08-28T03:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Start-a-Skincare-Line_Islenia-Mil_Email_68bb4b03-2c18-4f2c-9f11-81dce299083a.jpg?v=1730479484","altText":"Illustration of a woman surrounded by beauty and business imagery","width":1000,"height":525},"tags":["Find an Idea"],"contentHtml":"\u003cp\u003eMegan Cox woke up one morning to discover she had made $10,000 in sales overnight. At the time, she was an MIT student with a newly launched skin care line, \u003ca href=\"https://amaliebeauty.com/\" rel=\"nofollow\" target=\"_blank\"\u003eAmalie Beauty\u003c/a\u003e—her first foray into entrepreneurship.\u003c/p\u003e\n\u003cp\u003eOver the next few years, Megan grew her brand into a six-figure business. But even as her lash serums and face oils kept selling out, she was losing interest in running a direct-to-consumer (DTC) skin care brand. She was at a crossroads: expand or sell.\u003c/p\u003e\n\u003cp\u003eMegan decided to sell, diverting her attention to another skin care venture she had been growing on the side. That business is \u003ca href=\"https://www.geniesupply.com/\" rel=\"nofollow\" target=\"_blank\"\u003eGenie Supply\u003c/a\u003e, a clean beauty lab that manufactures products for hundreds of other founders who started the same way Megan did—with an idea and a passion for skin care.\u003c/p\u003e\n\u003cp\u003eNow with experience in both direct to consumer (DTC) and manufacturing, Megan has no shortage of advice for those curious about how to start a skin care line. Here, she shares the hard lessons she learned along the way and tips on everything from labeling to finding a skin care manufacturer.\u003c/p\u003e\n\u003ch2\u003eHow to start a skin care line in 11 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eJust get started (even if you don't feel ready)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eDo your research\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eFind your skin care niche\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eInvest in your skin care brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eUse the resources you've got\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eGet hands-on with skin care product formulation and manufacturing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eDevelop a relationship with your skin care manufacturer\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003ePut your skin care formulations through rigorous testing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eUnderstand safety and labeling laws in the skin care business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eBuild trust with your customers through transparency and content\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eLean into what makes you unique\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eFounding a skin care brand means researching things like basic chemistry, production standards, and sourcing ingredients. You may also require a significant upfront investment.\u003c/p\u003e\n\u003cp\u003eBut getting started on a meager budget is possible, as Megan found, if you're passionate and resourceful. Here's how to start a skin care line from scratch, with lessons Megan learned throughout her career in beauty.\u003c/p\u003e\n\u003ch3 id=\"1\"\u003e1. Just get started (even if you don't feel ready)\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-skincare-line-7_ba4b0dac-e35c-438c-9e83-86eac9252b83.jpg?v=1666895096\" alt=\"Bars of pink soap arranged on a flat pink surface\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe global skin care industry is \u003ca href=\"https://www.businesswire.com/news/home/20230622179433/en/Global-Skincare-Market-Report-2023-Sector-is-Expected-to-Reach-204.61-Billion-by-2030-at-a-CAGR-of-4.6---ResearchAndMarkets.com\" rel=\"nofollow\" target=\"_blank\"\u003eexpected\u003c/a\u003e to be valued at $204.61 billion by 2030. Much of the growth in the past few years can be attributed to independent brands. \"The traditional brands—Estée Lauder, L'Oréal—are not growing,\" says Megan. \"Indie beauty and clean beauty are carrying the entire beauty industry's growth.\" And the legacy brands are reacting, \u003ca href=\"https://www.ft.com/content/1c23064c-6306-41da-ae2a-4c03c81ff214\" rel=\"nofollow\" target=\"_blank\"\u003esnatching up\u003c/a\u003e smaller companies to keep their footing.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"http://tartecosmetics.com/\"\u003eTarte\u003c/a\u003e, a natural beauty line started in founder Maureen Kelly's one-bedroom apartment in 1999, joined Sephora's lineup in 2003 and grossed $12 million in 2008. It sold the majority of its shares in 2014 to global beauty behemoth Kosé. Maureen started the business with $18,000.\u003c/p\u003e\n\u003cp\u003eAs you're looking into how to start a skin care line, remember to factor in lead time. It takes no less than 12 weeks to develop a skin care product. However, most skin care lines require much more time for \u003ca href=\"/blog/what-is-research-and-development\"\u003eresearch and development\u003c/a\u003e, testing, and \u003ca href=\"/blog/go-to-market-strategy\" target=\"_blank\"\u003ego-to-market\u003c/a\u003e. Skin care products also require comprehensive testing, which takes time.\u003c/p\u003e\n\u003cp\u003eWith skin care trends evolving rapidly, it's better to jump on a great idea now than wait until everything's perfect.\u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Do your research\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-skincare-line-11_1cb6dce4-227a-45d0-9ac4-81e8abb84ba7.jpg?v=1666895153\" alt=\"Person wearing a towel on their head and a clay face mask poses with a silly expression\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMarket research is especially important in beauty—the industry is saturated and trends move fast. But the constantly evolving landscape means there are still opportunities for newcomers to start skin care lines. Pay attention to trends by following beauty publications and influencers, and using a tool like \u003ca href=\"/blog/trends-google\"\u003eGoogle Trends\u003c/a\u003e to validate your ideas.\u003c/p\u003e\n\u003cp\u003e\"There's this really big shift in how people are spending their money as Gen Z comes of age,\" says Megan. \"There's a lot of room for innovation.\"\u003c/p\u003e\n\u003ch4\u003eCompetitive analysis\u003c/h4\u003e\n\u003cp\u003eWhen Megan developed her skin care brand, she ordered every top-rated lash enhancer on Amazon. She also pored over the MIT research paper database and found that essential fatty acids showed promise in studies, but no other company was using them in lash products at the time.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eI had some chemistry background, but really, all the research is out there. There are a lot of smart people on the internet sharing information for free.\u003c/p\u003e\n\u003ccite\u003eMegan Cox, Founder, Genie Supply\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eHer formal science education did help her with product formulation, but she found the most useful information on the web. \"I had some chemistry background, but really, all the research is out there,\" she says. \"There are a lot of smart people on the internet sharing information for free.\"\u003c/p\u003e\n\u003cp\u003eYour research should include competitive analysis, market research, and keyword research to determine the viability of your idea. This is also the stage where you'll want to crunch the numbers: How much will it cost to \u003ca href=\"/ca/blog/how-to-start-a-business\"\u003estart a business\u003c/a\u003e and how will you fund it?\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📖 Read more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/entrepreneur-resources\"\u003eLifelong Learning Resources for Every Entrepreneur Type\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/market-demand\"\u003eHow to Calculate Market Demand for Your Ecommerce Business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/competitive-analysis\"\u003eWhat Is a Competitive Analysis? Definition + Template\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/cost-to-start-business\"\u003eThe Cost of Being the Boss: What Business Owners Spend in Their First Year\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"3\"\u003e3. Find your skin care niche\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/versed-skincare-line.jpg?v=1666895268\" alt=\"A bottle of skin serum by Versed skincare, covered in condensation\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://versedskin.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cem\u003eVersed\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWhere newbie skin care founders can win is in identifying audiences \u003ca href=\"/blog/afrocenchix-marketing\"\u003eunderserved\u003c/a\u003e by the current brands on the market. There's no more clear example of this than in the cosmetics industry, where indie brands led the charge on inclusive cosmetics for a wide range of skin tones.\u003c/p\u003e\n\u003cp\u003eSpotting trends as they emerge is important, but beware of fleeting trends and ensure you have a sustainable plan. \"Recently, I've seen people get too hooked on whatever ingredient is hot at that moment,\" says Megan.\u003c/p\u003e\n\u003cp\u003eWhile the \u003ca href=\"/blog/product-development-life-cycle\"\u003eproduct development life cycle\u003c/a\u003e has sped up in recent years, it can't always keep up with flash-in-the-pan trends. \"You're already four months behind,\" Megan says she tells these clients. \"By the time you actually hit the market, that trend might be over.\"\u003c/p\u003e\n\u003cp\u003eInnovation, versus a bandwagon approach, is how indie skin care brands can avoid these pitfalls. Whereas legacy brands are casting a wide net, independent brands have the ability to get close to a \u003ca href=\"/blog/niche-markets\"\u003eniche market\u003c/a\u003e or tackle a specific problem—and problems change less frequently than trends.\u003c/p\u003e\n\u003cp\u003eIf you do want to go wide or stick to basics in terms of formulation or product type, you can lean on a strong philosophy and brand story to connect with your audience. \"If you're going to formulate a certain way or exclude or include certain ingredients, you should really be thoughtful about that,\" says Megan.\u003c/p\u003e\n\u003ch4\u003eVegan skin care products\u003c/h4\u003e\n\u003cfigure\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-start-a-skincare-line-glow-oasis.jpg?v=1666895341\" alt=\"An array of skin creams and serums by the skin care line Glow Oasis\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eGlow Oasis tapped into the growing demand for cruelty-free and vegan products. \u003ca href=\"https://glowoasis.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cem\u003eGlow Oasis\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAppealing to a specific diet or lifestyle choice is a popular way to find a niche in the \u003ca href=\"/ca/blog/213396233-how-to-start-a-food-business\"\u003efood business\u003c/a\u003e. But the same is true in skin care. Cruelty free and vegan beauty and skin care products are slowly becoming the norm versus the exception. Ensuring your products meet this standard at the outset means you don't have to adjust later when the market demands it.\u003c/p\u003e\n\u003ch4\u003eNatural skin care products\u003c/h4\u003e\n\u003cp\u003eThe clean beauty trend is showing no signs of stopping. The wellness movement has spilled over into skin care, with many consumers paying attention to what goes \u003cem\u003eon\u003c/em\u003e their body—and not just what goes in it. If you're looking to start a skin care line within this niche, pay careful attention to your inventory and supply chain—products without synthetic preservatives will spoil more quickly.\u003c/p\u003e\n\u003ch4\u003eOther trends and niches in skin care\u003c/h4\u003e\n\u003cfigure\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-start-a-skincare-line-typology.png?v=1666895387\" alt=\"The website of skin care line Typology showcases lip and cheek tint in a variety of hues\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eTypology stands out for its multi-use products that combine skin care with color. \u003ca href=\"https://global.typology.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cem\u003eTypology\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFind a niche for your skin care business by researching current and emerging trends as well as underserved markets. Some ideas include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSkin care for specific skin conditions (e.g., oily skin, eczema, dry skin, or rosacea)\u003c/li\u003e\n\u003cli\u003eAdaptive skin care (e.g., ingredients that respond to your skin's needs)\u003c/li\u003e\n\u003cli\u003eMulti-use products (e.g., all-over face and body balms)\u003c/li\u003e\n\u003cli\u003eSkin care cosmetics products (e.g., cream blush with moisturizing properties)\u003c/li\u003e\n\u003cli\u003eInnovative products (e.g., hydrocolloid patches, skin-centric vitamins, spa grade tools for home)\u003c/li\u003e\n\u003cli\u003eSkin care marketed toward a specific niche audience (e.g., cancer survivors)\u003c/li\u003e\n\u003cli\u003eHot ingredients (e.g., retinol, probiotics, hyaluronic acid)\u003c/li\u003e\n\u003cli\u003eSimple formulations that exclude common allergens or are offered at lower price points (e.g., organic ingredients, natural ingredients, clean cosmetics)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e📖 Read more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/product-opportunities\"\u003eFind a Product to Sell: 12 Strategies for Finding Your First Profitable Product\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/niche-markets\"\u003e9 Niche Market Examples With Untapped Business Potential\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"4\"\u003e4. Invest in your skin care brand\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-start-a-skincare-line-mij.jpg?v=1666895468\" alt=\"An array of boldly colored boxes branded 'MIJ' are lined up on a blue surface\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eInvesting in branding design can help your skin care company stand out in a crowded market. \u003ca href=\"https://mijmasks.com/products/hydrogrel-eye-patch-002-rejuvenates-hydrates\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cem\u003eMIJ\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eBefore you even consider \u003ca href=\"/ca/blog/product-development-process\"\u003eproduct development\u003c/a\u003e, decide what you stand for. You can develop your skin care brand and grow an audience well before you manufacture products or \u003ca href=\"/blog/start-online-store\"\u003elaunch an online store\u003c/a\u003e. This period will let you get to know your audience, gather feedback, and build trust. Use this time to hone your brand story and generate hype around your upcoming launch.\u003c/p\u003e\n\u003cp\u003eMegan assumed that her customer persona would look much like her: younger people with natural lashes damaged through lash extensions or trichotillomania (a disorder characterized by pulling out one's own hair).\u003c/p\u003e\n\u003cp\u003eSurprisingly, her product attracted another audience.\u003c/p\u003e\n\u003cp\u003e\"We found that it really resonated with older women and people who had just gone through cancer treatment,\" says Megan. \"I didn't really expect that at all.\" She embraced this unexpected market and actively supported cancer survivors by donating one product to a cancer survivor for every bottle sold during the campaign.\u003c/p\u003e\n\u003cp\u003eThis brand and marketing pivot was possible due to Amalie's size, but it's critical to establish a few key elements early on. Maintaining a consistent \u003ca href=\"/ca/blog/brand-voice\"\u003ebrand voice\u003c/a\u003e and presence can increase recognition in the market and build trust.\u003c/p\u003e\n\u003cp\u003eVisual brand identity is also extremely important in the skin care industry. Compelling packaging that speaks to your target audience's aesthetic gives your brand a professional edge. Be sure to develop a clear set of brand guidelines to ensure that wherever your brand shows up, it's adhering to a set of rules.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📖 Read more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-build-a-brand\"\u003eHow to Start Your Own Brand From Scratch in 7 Steps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/branding-design\"\u003eHow to Design a Visual Identity for Your Brand: Ideas for Every Budget and Skill Level\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/social-media-small-businesses\"\u003eHow to Craft an Authentic Social Media Presence That Benefits Your Brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/brand-guidelines\"\u003eWhat are Brand Guidelines and How to Build a Style Guide\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"5\"\u003e5. Use the resources you've got\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-start-a-skincare-line-1.jpg?v=1666895516\" alt=\"A person types on a laptop. A phone and pen sit on the desk beside it\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003ePexels\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\"I didn't have any money or experience,\" says Megan of her decision to \u003ca href=\"/blog/how-to-start-a-business\"\u003estart a business\u003c/a\u003e. Her initial investment was exactly $1,812 (a 10th of Tarte's original startup costs)—it was every penny she had.\u003c/p\u003e\n\u003cp\u003eMegan incorporated the business for $700, bought 500 bottles and a few thousand boxes, and paid for her first month's subscription on Shopify. She had $6 left to her name.\u003c/p\u003e\n\u003cp\u003eWith no money left for marketing, Megan needed to get creative. She went on an online forum for cancer survivors, which resulted in a few sales. It was a simple call to her hometown's local paper, though, that was the catalyst for her big breakout. The paper interviewed her, bringing in yet a couple more sales, but the turning point was when the story was picked up by the state paper and the Associated Press. \"I went to sleep, and when I woke up, we had $10,000 in sales and we had sold out,\" she says.\u003c/p\u003e\n\u003cp\u003eWhen starting your own skin care line, find creative ways to stretch your dollar, whether that's starting your \u003ca href=\"/blog/home-business\"\u003ebusiness from home\u003c/a\u003e, trying \u003ca href=\"/ca/blog/organic-marketing\"\u003eorganic marketing ideas\u003c/a\u003e, or bootstrapping your growth.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📖 Read more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/low-investment-business-ideas\"\u003e64 Exciting Small Business Ideas\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/budgeting-for-small-business\"\u003eBudgeting for a Small Business: Make Your Money Work for You\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/home-office-design-ideas\"\u003eHome Office Design Ideas for Productive and Energizing Layouts\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block\"\u003e\n\u003cp\u003eGet funding to run and grow your business through Shopify Capital\u003c/p\u003e\n\u003cp\u003eShopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\u003c/p\u003e\n\u003ca href=\"/lending/capital?itcat=coreblog\u0026amp;itterm=shopify-capital-cta\" class=\"marketing-button\" target=\"_blank\"\u003eExplore Shopify Capital\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"6\"\u003e6. Get hands-on with skin care product formulation and manufacturing\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-start-a-skincare-line-UNSPLASH-2.jpg?v=1666895606\" alt=\"A person holds a bottle of skin lotion and deposits some of the product on the back of their hand\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThere are a few methods for formulating products: making them by hand at home, renting a dedicated manufacturing space, working with a lab to create custom products, or taking a \u003ca href=\"/ca/blog/private-label\"\u003eprivate label\u003c/a\u003e or \u003ca href=\"/ca/blog/white-label-products\"\u003ewhite label\u003c/a\u003e approach with a beauty manufacturer.\u003c/p\u003e\n\u003ch4\u003eCreating a skin care line at home\u003c/h4\u003e\n\u003cp\u003eSimple formulations like facial oils can be made from home. However, to manufacture cosmetics in the US, you'll need to follow FDA guidelines for ventilation, air control, and surfaces. While your manufacturing processes should adhere to FDA standards, there is flexibility for businesses that manufacture in spurts. Mobile clean rooms—essentially pop-up tents—are designed for this purpose and ideal for small businesses.\u003c/p\u003e\n\u003cp\u003e\"If you're starting small, there is value in working with the ingredients hands-on and trying to figure that out,\" says Megan. \"But at some point you're still going to need to work with a manufacturer.\" Many successful beauty founders, like The Lip Bar's Melissa Butler, started their lines \u003ca href=\"/blog/beauty-brand-the-lip-bar\"\u003efrom their own kitchens\u003c/a\u003e but moved to a manufacturing facility as they scaled.\u003c/p\u003e\n\u003cp\u003eExperimenting with formulations yourself will help you understand the properties you're looking for in a formulation—consistency, appearance, scent—positioning you for informed conversations with your manufacturer.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e7. Develop a relationship with your skin care manufacturer\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-start-a-skincare-line-_UNSPLASH-1.jpg?v=1666895591\" alt=\"A person pours a liquid into a vial in a lab setting\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWhile she owned her first business, Megan worked with manufacturers in both the US and China. There are pros and cons to both, depending on your production runs and how close you want to stay to the process. Megan spent much of her time in China, overseeing production. \"I wanted to know where my ingredients were coming from. I wanted to have everything documented. I wanted to be there,\" she says.\u003c/p\u003e\n\u003cp\u003eMegan has since softened her stance. \"I do think that it's important to negotiate all of your quality control points and to be really upfront about what you expect,\" she says. But at some point, you need to trust the manufacturer to do their job. \"You can't argue about every little point or nickel-and-dime them.\"\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eBeauty manufacturing, in general, is kind of a black box.\u003c/p\u003e\n\u003ccite\u003eMegan Cox\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eWhile there are benefits to working with manufacturers in China, such as price and available options, Megan and her partner moved Genie Supply to the US to help bring manufacturing closer to its customers and improve the overall experience.\u003c/p\u003e\n\u003cp\u003e\"Beauty manufacturing, in general, is kind of a black box,\" says Megan, who had to learn the ropes on her own. That's why her new company invests resources in educating its clients and providing transparent information right on the website. If you're new to skin care, find a manufacturer like Genie Supply that can help walk you through the process.\u003c/p\u003e\n\u003ch4\u003eWhite label or private label skin care lines\u003c/h4\u003e\n\u003cp\u003eWhite labeling involves applying your own branding and limited customizations to an existing product. This is a beneficial method for those looking to monetize a personal brand (but have less interest in product development). Popular creators and influencers often use this method to monetize their large audiences.\u003c/p\u003e\n\u003cp\u003ePrivate label skin care lines work in a similar way but are more customized to brand and product specifications. They are generally developed in partnership with a private label lab like Genie Supply. With these models, you can still start your own skin care line with zero experience.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📖 Read more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003eHow to Find a Manufacturer or Supplier for Your Product Idea\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/white-label-products\"\u003e11 White Label Products to Sell Online (2024)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\"\u003eHow To Get a Prototype Made—While Protecting Your Design and IP\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/private-label\"\u003eHow to Find Private Label Products and Start Selling (2024)\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e8. Put your skin care formulations through rigorous testing\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-start-a-skincare-line-UNSPLASH-3.jpg?v=1666895735\" alt=\"A person washes their face at the sink. Skin products sit on the counter\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMegan learned the hard way that testing at every stage of the process is important. While the formulation for Amalie's products and its packaging were tested, when the two interacted, it was disastrous. The product turned out to be incompatible with the glue—and the brushes fell apart. \"Packaging was a really big issue for me,\" says Megan. \"I lost a lot of my customers because it was unreliable.\"\u003c/p\u003e\n\u003cp\u003eExperienced labs are an asset to industry newbies. Manufacturing in North America can be more expensive, but the upside is the access to the factories and the ability to be hands-on with the testing process.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📖 Read more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/product-development-process\"\u003eWhat is Product Development? 7 Steps to Making a Product in 2024\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e9. Understand safety and labeling laws in the skin care business\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/skincare_line-cosmetic-containers.jpg?v=1666895781\" alt=\"Two blank skincare bottles sit on a wooden surface among plants\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLike \u003ca href=\"/ca/blog/213396233-how-to-start-a-food-business\"\u003estarting a food business\u003c/a\u003e, launching in the skin care industry carries risk—you are making products that could potentially harm people. It's important to educate yourself on preservatives, shelf life, allergens, and proper storage and handling of skin care products. And to research labs carefully so you know you're working with a partner knowledgeable in these areas.\u003c/p\u003e\n\u003ch4\u003eProduct shelf life\u003c/h4\u003e\n\u003cp\u003eCustomers often expect products labeled \"natural\" or \"organic\" will be free of chemical preservatives. However, omitting preservatives can greatly impact stability. When Megan launched Amalie, her products had a 12-month shelf life.\u003c/p\u003e\n\u003cp\u003eWhen her distributors couldn't move product fast enough, Megan was on the hook to replace expired units because it would impact her beauty brand if she didn't. \"I bit a huge cost there, but I'm not going to let someone have a bad product with my name on it,\" she says.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eNo one's checking for you. You should do your due diligence and make sure that you're following the FDA labeling laws.\u003c/p\u003e\n\u003ccite\u003eMegan Cox\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003ch4\u003eLabeling laws\u003c/h4\u003e\n\u003cp\u003eLegal requirements can be daunting for those starting a skin care line from scratch—and each country or region will have their own rules. Megan, who had the experience of navigating these laws on her own, \u003ca href=\"https://www.geniesupply.com/blog/fda-cosmetic-labeling-guidelines-for-dummies\" rel=\"nofollow\" target=\"_blank\"\u003edeveloped a visual guide\u003c/a\u003e on Genie Supply's website to help her clients. \"I would've killed for a guide like this five years ago,\" she says. \"That's why I made it.\"\u003c/p\u003e\n\u003cp\u003eA reputable lab can help ensure your packaging meets standards and that products are properly labeled, but ultimately the responsibility is yours. \"No one's checking for you,\" says Megan. \"You should do your due diligence and make sure that you're following the FDA labeling laws.\" Or, talk to a lawyer.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-start-a-skincare-line-label-laws-genie-supply.jpg?v=1666895839\" alt=\"Illustration of a sample product box with labelling\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eGenie Supply's website is packed with information to help its clients navigate labeling laws. \u003ca href=\"https://www.geniesupply.com/fda-labeling-guide-cosmetics\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cem\u003eGenie Supply\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eSkin care product stability and safety\u003c/h4\u003e\n\u003cp\u003eWhile it's possible to dabble in skin care from your own home, there are limitations. \"If your products contain water,\" says Megan, \"you are potentially putting your customers in a lot of danger.\"\u003c/p\u003e\n\u003cp\u003eGenie Supply and other reputable labs will put ingredients and formulations through rigorous tests to ensure they're free from yeast, mold, bacteria, and fungus during a product's shelf life and use. \"We also run microbial and viral pathogen testing,\" says Megan. \"If you are doing anything with water, don't be silly—work with a lab.\"\u003c/p\u003e\n\u003ch4\u003eBusiness licenses for skin care brands\u003c/h4\u003e\n\u003cp\u003eYou don't need a federally recognized license to sell homemade cosmetics and skin care in the US. However, the FDA carefully regulates this industry and requires you to have approval for certain ingredients. The laws differ depending on the country where you are manufacturing and selling your products. Be sure to do your homework or seek the advice of a lawyer.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📖 Read more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/commercial-insurance-for-ecommerce\"\u003eCommercial Ecommerce Business Insurance 2024: Find Affordable Coverage\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/business-types\"\u003eThe 4 Common Types of Businesses and How to Choose One\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e10. Build trust with your customers through transparency and content\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-skincare-line-6_b045946c-dbe1-4dcd-b721-00c122ff86b0.jpg?v=1666895905\" alt=\"A person examines the label on a bottle of skin serum\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://burst.shopify.com\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe beauty customer, faced with conflicting information and overwhelming choices, tends to be discerning and naturally skeptical. Building trust with your audience is key to forming long-term relationships and securing repeat business.\u003c/p\u003e\n\u003cp\u003eUnder the \u003ca rel=\"nofollow\" href=\"https://www.ftc.gov/legal-library/browse/statutes/fair-packaging-labeling-act\" target=\"_blank\"\u003eFair Packaging and Labeling Act\u003c/a\u003e in the US, the FDA requires manufacturers to list every ingredient in its products. That’s a fact, Megan says, many skin care brands try to manipulate.\u003c/p\u003e\n\u003cp\u003e“Why are you putting honey and metals and all of this garbage inside your product? It doesn’t even work,” says Megan. “They’re just trying to confuse consumers on purpose.” She built trust for her first brand on the transparency of the ingredients and uses the same approach with her B2B clients.\u003c/p\u003e\n\u003ch4\u003eContent marketing and customer education\u003c/h4\u003e\n\u003cfigure\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-start-a-skincare-line-bkind.png?v=1666896083\" alt=\"BKIND's website showcases blog posts on topics like nail polish and shampoo bars\" style=\"float: none;\" data-mce-fragment=\"1\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-start-a-skincare-line-bkind.png?v=1666896083\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003e\u003ca rel=\"nofollow\" href=\"https://bkind.com/\" target=\"_blank\"\u003e\u003cem\u003eBKIND\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\nclass=\"block block--bordered\"\u0026gt;\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/what-is-content-marketing\"\u003eContent marketing\u003c/a\u003e is not only a strategy that can help potential customers find you (more on that later), it also builds authority for your brand. Megan has used this tactic to grow her business and \u003ca href=\"/blog/personal-brand\"\u003epersonal brand\u003c/a\u003e, tapping into the popularity of beauty reviews and unboxings at the time. \u003c/p\u003e\n\u003cp\u003eThe strategy established Megan as a trusted expert, and she dedicated much of her blog to reviewing products other than her own. At her peak, she was blogging four times a week, sending her \u003ca href=\"/blog/organic-traffic\"\u003eorganic traffic\u003c/a\u003e soaring. She also used content to grow her \u003ca href=\"/blog/how-to-write-a-newsletter\"\u003enewsletter\u003c/a\u003e, offering downloadable content in the form of beauty guides.\u003c/p\u003e\n\u003cp\u003eOther brands are succeeding at this approach as well, creating blog posts that offer value to the audience and product pages rich with information that increase purchase confidence. \u003c/p\u003e\n\u003ch4\u003eReviews\u003c/h4\u003e\n\u003cp\u003ePositive \u003ca href=\"/blog/15359677-why-online-store-owners-should-embrace-online-reviews\"\u003ereviews\u003c/a\u003e are another signal to potential customers that your product delivers what it promises. The number of options on the market, unpronounceable ingredients, and smoke-and-mirrors marketing copy drive skin care consumers to online reviews before buying.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg loading=\"lazy\" style=\"float: none;\" alt=\"Skin care line Zitsticka's home page features multiple skincare products\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-start-a-skincare-line-zitsticka-3.png?v=1666903189\"\u003e\u003c/div\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-start-a-skincare-line-zitsticka-2.png?v=1666903196\" alt=\"Screen grab of a customer review from Zitsticka's website\"\u003e\n\u003cfigcaption\u003eZitsticka’s customer reviews show up on collection pages as well as individual product pages. \u003ca rel=\"nofollow\" href=\"https://zitsticka.com/\" target=\"_blank\"\u003e\u003cem\u003eZitsticka\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003e📖 Read more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/organic-marketing\"\u003eOrganic Marketing Ideas for Entrepreneurs on a Budget\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/customer-trust-new-business\"\u003e9 Ways to Earn Customer Trust When You Have Zero Sales\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/blog-examples\"\u003e15 Blog Examples to Inspire Your Own Successful Blog\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e11. Lean into what makes you unique\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-start-a-skincare-line-TIMY.jpg?v=1666903345\" alt=\"Two hands reach towards each other passing a container of skin lotion\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eThen I Met You\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMarketing is one of the biggest challenges for many new founders. And because it’s competitive and constantly evolving, skin care is an industry that requires consistent attention to this aspect of the business. \u003c/p\u003e\n\u003cp\u003eIt’s not enough to have a great product—to succeed in the skin care industry, beauty entrepreneurs need to invest much of their attention in defining their audience and understanding its unique needs.\u003c/p\u003e\n\u003cp\u003eAs the traditional model of selling cosmetics wanes—“slapping a celebrity on the brand and hoping it sells,” according to Megan—the time is now for niche brands to shine. Consumers are looking to connect and to identify with a brand. It’s not enough to have a great product—to succeed with marketing, beauty entrepreneurs need to invest much of their attention in defining their audience and understanding its unique needs.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-start-a-skincare-line-thenimetyou.jpg?v=1666903407\" alt=\"Two panels: Then I Met You founder Charlotte Cho in front of her store on the left. A book by Charlotte on the right\"\u003e\n\u003cfigcaption\u003eCharlotte Cho’s personal story is woven throughout her skin care brand’s story. \u003cem\u003eThen I Met You\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWhether or not you decide to tie your personal brand to your business, you should still use \u003ca href=\"/ca/blog/brand-storytelling\"\u003ebrand storytelling\u003c/a\u003e to make your brand human. Engage in comments and conversations, feature real people like your customers or relevant influencers in your content, and stay open to feedback.\u003c/p\u003e\n\u003cp\u003eCharlotte Cho, founder of \u003ca rel=\"nofollow\" href=\"https://thenimetyou.com/\" target=\"_blank\"\u003eThen I Met You\u003c/a\u003e, infuses her family history and elements from her Korean heritage into her product formulations and brand. She has even published a book to share the philosophy behind the brand. Charlotte’s customers not only buy her products for their skin benefits but also because of her story.\u003c/p\u003e\n\u003cp\u003eUniqueness can be achieved through product differentiation, brand story, branding design, or marketing.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📖 Read more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/value-proposition\"\u003eValue Proposition: What It Is (+ 8 Winning Examples)\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003eHow To Find Your Business Niche (+ Tips for Finding Products to Sell)\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/how-to-diy-a-visual-brand\"\u003eSimple and Low Cost Ways to Build a Memorable Brand Identity\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eLearn more about our skin care expert\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/start-a-skincare-line-13-megan-cox_de0e5746-3090-4151-ab5d-b6d1c17b2d67.jpg?v=1666903527\" alt=\"Side by side portraits of Megan Cox of Genie Supply\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eGenie Supply/Megan Cox\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMegan started her first business to solve a personal pain point: after she destroyed her natural eyelashes with extensions, she couldn’t find a restorative product that worked. The science-turned-business student went into research mode and found a gap in the market, developing her own line of lash serums.\u003c/p\u003e\n\u003cp\u003eMegan would eventually expand to manufacturing her skin care products in China, living there for six months out of the year to be closer to the process. She grew her business over the next few years from her family farm in Indiana, a small apartment in Shenzen, and on countless flights in between.\u003c/p\u003e\n\u003cp\u003eThe problem solving and science of skin care excited her the most, and it drew her away from the DTC marketing that was essential to Amalie’s growth. She sold the brand and jumped into her growing manufacturing business full time. \u003c/p\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003eWe’ve really been able to prove that there is a need for niche indie beauty manufacturing here in the States.\u003c/p\u003e\n\u003ccite\u003eMegan Cox\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eWith Megan focusing solely on Genie Supply, she and her co-founder husband decided to transition the company from a consulting agency in China to a lab in the US. The growth of the indie beauty market saw a surge in 2020, translating to massive growth for the couple’s business. \u003c/p\u003e\n\u003cp\u003eGenie Supply now manufactures for more than 200 brands. “The orders from our clients are getting bigger and bigger,” says Megan. “We’ve really been able to prove that there is a need for niche indie beauty manufacturing here in the States.”\u003c/p\u003e\n\u003ch2\u003eThe beauty of starting up\u003c/h2\u003e\n\u003cp\u003eBeauty is a fast-moving industry with lots to learn. While you won’t have the experience or the budget of global businesses, you aren’t carrying their baggage either. Find solutions for customers who can’t get what they need from major skin care brands. And engage with those communities directly by being helpful and personal. Launching your own skin care line is as simple as finding a fresh idea and running with it. \u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Islenia Mil\u003c/em\u003e\u003c/p\u003e\n\u003cdiv id=\"faq-section\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eHow to start a skin care line FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I make skin care products to sell?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf you’re getting started, you can experiment with basic skin care formulations on your own to get a feel for the color, consistency, and scent. Some skin care can be made from home, but more complicated formulations containing water or emulsions require a manufacturing partner to address safety concerns.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does it cost to start a skin care line?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe cost to start a skin care line varies depending on your production method. Even if you plan to start a skin care \u003ca href=\"/ca/blog/home-business\"\u003ebusiness from home\u003c/a\u003e, you will need a small investment for materials, packaging, and other business expenses. Expect to budget more if you want to work with a manufacturer, as many require minimum order quantities, and product development can be costly.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start a private label skin care line?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e\u003ca href=\"/ca/blog/private-label\"\u003ePrivate labeling\u003c/a\u003e and \u003ca href=\"/ca/blog/white-label-products\"\u003ewhite labeling\u003c/a\u003e are great ways to enter the skin care industry if you’re new to it. With white labeling, manufacturers sell identical products to multiple brands that customize them with their own logo and branding. Private labeling involves a little more customization, allowing you to work with a manufacturer to create a signature product within the limitations of their offerings. With these newbie-friendly methods, you don’t need to know much about how to start a skin care line before you get started.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere do I find skin care manufacturers?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSeveral skin care manufacturer directories exist that you can access through a simple Google search. In the skin care world, it’s important to vet manufacturers carefully, however. Look for reviews and testimonials, request references, and ask for skin care samples.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you price skin care products?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAdd up your costs: how much does it cost to produce the product plus any associated overhead costs plus your \u003ca href=\"/ca/blog/profit-margin\"\u003eprofit margin\u003c/a\u003e. Look at what your competitors are charging and be sure you are \u003ca href=\"/ca/blog/pricing-strategies\"\u003epricing your products\u003c/a\u003e within a reasonable market range. You can test pricing on your website to find out which range is best for profitability and sales volume.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn how to start a skin care line from scratch in 11 steps, with advice from a serial entrepreneur and beauty business pro.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Start-a-Skincare-Line_Islenia-Mil_Email.jpg?v=1631708373\" alt=\"Illustration of a woman surrounded by beauty and business imagery\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLearn how to start a skin care line from scratch in 11 steps, with advice from a serial entrepreneur and beauty business pro.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Start a Skin Care Line in 11 Steps (2024)","description":"Learn how to start a skin care line from scratch in 11 steps, with advice from a serial entrepreneur and beauty business pro."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/start-skincare-line\",\"en-GB\":\"https://www.shopify.com/uk/blog/start-skincare-line\",\"en-AU\":\"https://www.shopify.com/au/blog/start-skincare-line\",\"en-ID\":\"https://www.shopify.com/id/blog/start-skincare-line\",\"en-NZ\":\"https://www.shopify.com/nz/blog/start-skincare-line\",\"en-ZA\":\"https://www.shopify.com/za/blog/start-skincare-line\",\"en-NG\":\"https://www.shopify.com/ng/blog/start-skincare-line\",\"en-PH\":\"https://www.shopify.com/ph/blog/start-skincare-line\",\"en-SG\":\"https://www.shopify.com/sg/blog/start-skincare-line\",\"en-HK\":\"https://www.shopify.com/hk/blog/start-skincare-line\",\"en-IE\":\"https://www.shopify.com/ie/blog/start-skincare-line\",\"en-MY\":\"https://www.shopify.com/my/blog/start-skincare-line\",\"ja-JP\":\"https://www.shopify.com/jp/blog/start-skincare-line\",\"de\":\"https://www.shopify.com/de/blog/kosmetik-verkaufen\",\"es\":\"https://www.shopify.com/es/blog/como-crear-una-marca-de-cosmeticos\",\"fr\":\"https://www.shopify.com/fr/blog/comment-creer-sa-marque-de-skincare\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Start a Business With No Money in 2024 (8 Easy Steps)\",\"url\":\"blog/start-business-without-money\"},{\"title\":\"13 Food Business Ideas to Launch Today (2024)\",\"url\":\"blog/food-business-ideas\"},{\"title\":\"10 Small Business Trends To Watch (New Research)\",\"url\":\"blog/small-business-trends\"},{\"title\":\"Store Name Ideas and Examples (2024)\",\"url\":\"blog/4660242-what-should-i-name-my-online-store\"},{\"title\":\"How To Make Money Blogging: Your Guide For 2024\",\"url\":\"blog/make-money-blogging\"},{\"title\":\"12 Hobbies That Make Money\",\"url\":\"blog/make-money-from-your-hobbies\"},{\"title\":\"10 Profitable Cricut Business Ideas for 2024\",\"url\":\"blog/cricut-business-ideas\"},{\"title\":\"25 Best Online Business Ideas for 2024\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"How To Start a Small Business at Home (40 Ideas for 2024)\",\"url\":\"blog/home-business\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Start-a-Skincare-Line_Islenia-Mil_Email_68bb4b03-2c18-4f2c-9f11-81dce299083a.jpg?v=1730479484","imageAltText":"Illustration of a woman surrounded by beauty and business imagery","modifiedAt":"Aug 28, 2024","modifiedAtRaw":"2024-08-28T03:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/556320194594","handle":"sell-sex-toys","title":"How To Sell Sex Toys Online: The Complete Guide (2024)","publishedAt":"2024-08-26T20:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/SHOPIFY-TOYS-FINAL_d1c27a89-478a-4344-84f9-2695439e8564.jpg?v=1730131883","altText":"Illustration of the front window of a store. A sign posted reads \"Yes yes yes yes yes yes yes yes yes yes we're open\"","width":3696,"height":1940},"tags":["Find an Idea","Guides"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eWhile sex toys might sound like a taboo subject, \u003ca rel=\"nofollow\" href=\"https://bedbible.com/state-of-sex-toys-industry-statistics/\" target=\"_blank\"\u003e78% of Americans\u003c/a\u003e say they own at least one. With that kind of demand, more brands are popping up by the minute to answer unique desires and reach longing customers. The industry still has its challenges, but changing attitudes and the sex positivity movement have opened more space for those looking to sell sex toys online.\u003c/p\u003e\n\u003cp\u003eIn this ultimate guide, we’ll take you through the ins and outs of the sex toy industry, with guidance on how to sell sex toys online—everything from developing a brand to ensuring customer satisfaction—as well as advice and real examples from seasoned business pros.\u003c/p\u003e\n\u003ch2 id=\"1\"\u003eThe sex toy industry: current landscape\u003c/h2\u003e\n\u003cp\u003eAs late as the 1990s, buying and selling sex toys happened almost exclusively in strip-mall stores with obscured windows, purchases secreted in paper bags. \u003c/p\u003e\n\u003cp\u003eIt has been only in the past couple of decades that body and sex positivity elevated adult brands from fringe to \u003ca href=\"/enterprise/maudes-modern-intimacy-and-sexual-wellness-basics\"\u003ecelebrated\u003c/a\u003e. This shift coincided with mass adoption of the internet and ecommerce: Niche communities found each other and anyone could sell sex toys online to customers shopping from the privacy of their homes.\u003c/p\u003e\n\u003cp\u003eBut as with any topic as politicized as sex, challenges persist. The nature of the business requires extra rigor on the part of founders to protect customer privacy. And, while technology has made it easier to reach buyers, it’s also often the source of strife for those selling sex toys. Restrictions from financial institutions and \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media platforms\u003c/a\u003e demand that adult brand founders find creative solutions.\u003c/p\u003e\n\u003cp\u003eWith the right tools, a unique \u003ca href=\"/blog/product-ideas\"\u003eproduct idea\u003c/a\u003e, and plenty of research, however, it’s possible—even for beginners—to build a successful brand selling sex toys and accessories online. \u003c/p\u003e\n\u003ch2 id=\"2\"\u003eHow to sell sex toys online\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eFind an idea—and a market for it\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eBuild a brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eChoose your business model: Make, manufacture, or resell sex toys\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eCreate an online store to sell sex toys\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eInvest in sex education\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eConsider additional sales channels\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eGet familiar with safety and privacy practices for adult stores\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eMarket your sex toys and adult products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003ePrioritize customer satisfaction\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eSelling sex toys online can be a rewarding business, but there are unique challenges that require creativity. If you’re looking to sell adult toys, this guide will walk you through the steps to creating sex toys, developing a brand, and navigating censorship.\u003c/p\u003e\n\u003cp\u003eGet advice from the folks behind brands Emojibator, Strange Bedfellas, Clone-A-Willy, and Little Jane to help you start your own sex toy business.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e1. Find an idea—and a market for it\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-sex-toys-vibrator_7cfbba3c-89ec-4657-9380-79b0d3cabe78.jpg?v=1705940121\" alt=\"A person holds a vibrator in their hands\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eUnsplash/Dame\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eTo get started selling sex toys, hone in on a specific niche or product that you want to sell. What corner of the sex toy market will you conquer? Maybe you’ll even carve out your own. Whatever you decide, do your research, says Kristin Fretz, co-founder of \u003ca rel=\"nofollow\" href=\"https://emojibator.com\" target=\"_blank\"\u003eEmojibator\u003c/a\u003e. “Identify a strong product-market fit before investing capital and resources into an idea.” Consider ideas within the following buckets:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🍌 Target audience\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eProducts marketed to specific groups and communities (e.g., LGBTQ+)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eKink-specific (e.g., BDSM)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e🍆 Product type\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eVibrators, massagers, masturbation devices, dildos, and other adult sex toys\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLingerie, apparel, and adult cosplay\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eComplementary products and accessories (e.g., lubricants, condoms, merch)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e🍑 Trends and themes\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eNovelty and fantasy products (e.g., unicorn-themed dildo)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInnovative sex technology (e.g., AR, smart sex toys, rechargeables)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eEmerging trends (e.g., long-distance sex toys)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSexual health, sexual wellness, and \u003ca href=\"/blog/self-care-for-entrepreneurs\"\u003eself-care\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003eWhen you are offering a product or service that has strong differentiators compared to your competitors, it becomes easier to market your idea in compelling ways.\u003c/p\u003e\n\u003ccite\u003eKristin Fretz, Emojibator\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eEmojibator cashed in at the intersection of a women’s sexual empowerment movement and the popularity of the eggplant emoji. Not only was the idea unique in the sex toy market—it was culturally relevant. “When you are offering a product or service that has strong differentiators compared to your competitors,’’ says Kristin, “it becomes easier to market your idea in compelling ways.” \u003c/p\u003e\n\u003cp\u003eKeep an eye on emerging trends in the industry, too, says Sarah Starkey, founder of Little Jane, a self-care and women’s sexual-health brand. “Brands that position themselves as part of the self-care and health and wellness industry are reaching new markets,” she says. “There is less shame now around this, less prudishness.”\u003c/p\u003e\n\u003ch4\u003eIdentifying your customer\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-sex-toys-strange-bedfellas-2_24a66d08-6def-492a-8ab9-d779df4a00a8.jpg?v=1705940485\" class=\"block block--bordered\" alt=\"Meesh Oglesby-Cunningham the founder of Strange Bedfellas\"\u003e\n\u003cfigcaption\u003eMeesh Oglesby-Cunningham founded \u003ca rel=\"nofollow\" href=\"https://strangebedfellas.com/\" target=\"_blank\"\u003eStrange Bedfellas\u003c/a\u003e with the help of her community. \u003cem\u003eStrange Bedfellas\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIn lockstep with narrowing in on your sex toy product, you should be finding an audience for it and assessing \u003ca href=\"/blog/market-demand\"\u003emarket demand\u003c/a\u003e. “We were in luck,” says Meesh Oglesby-Cunningham, founder of \u003ca rel=\"nofollow\" href=\"https://strangebedfellas.com/\" target=\"_blank\"\u003eStrange Bedfellas\u003c/a\u003e, “because there was already a robust community built around the collecting of fantasy sex toys.” \u003c/p\u003e\n\u003cp\u003eMeesh also knew that the fantasy sex toy community was built largely by LGBTQ+ folks, and she has taken guidance from that community since she launched the brand. “We’re fortunate to have folks who are willing to tell us how to achieve wider appeal with our designs,” she says. “Since starting this company I’ve learned so much about inclusive language and product design.”\u003c/p\u003e\n\u003cp\u003eWhile Strange Bedfellas chose to target a narrow slice of the market, Emojibator launched its sex toys to more general appeal, with Joe describing the brand’s wide customer base as “first-time sex toy buyers, parents, gift shoppers, avid sex-toy collectors, gender non-conforming people, emoji fanatics, and folks rediscovering pleasure after sexual trauma.”\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e2. Build a brand\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-sex-toys-emojibator-founders_bee9aff9-744a-43e9-bdad-4184f9c05d1c.jpg?v=1705940624\" alt=\"The founders of the brand Emojibator\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eKristin Fretz and Joe Vela launched \u003ca rel=\"nofollow\" href=\"https://emojibator.com/\" target=\"_blank\"\u003eEmojibator\u003c/a\u003e while they were still working full time. \u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eKristin and co-founder Joe Vela launched Emojibator in 2016 after Joe had the idea for an eggplant shaped vibrator. The duo set out to build a sex toy brand that was “approachable and relatable”—adjectives Kristin says are not usually used to describe sex toy companies. \u003c/p\u003e\n\u003cp\u003eWhile Emojibator’s success can be attributed to launching at the right time—at the height of emoji mania—the decisions the founders made in \u003ca href=\"/blog/brand-positioning\"\u003epositioning the brand\u003c/a\u003e with humorous, shareable content played a large role.\u003c/p\u003e\n\u003cp\u003eThis is an important stage in building any business. Aside from having an innovative product, your brand is critical in influencing customers to buy from you. It should aim to tell a story, connect with your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e, and have a \u003ca href=\"/blog/what-is-mission-statement\"\u003eclear mission\u003c/a\u003e. When you sell sex toys, brand is also a tool used to build trust.\u003c/p\u003e\n\u003ch4\u003eDeveloping your sex toy brand\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" alt=\"Clone-a-willy branded packaging\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-sex-toys-clone-a-willy_57587f46-6b10-4686-8d02-50bd2c50eeb6.jpg?v=1705940647\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eEmpire Lab/Clone-A-Willy\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://cloneawilly.com\" target=\"_blank\"\u003eClone-A-Willy\u003c/a\u003e is a consumer brand offering molding kits that allow customers to make safe sex toy replicas of genitalia. The parent company made its name in the medical and film industries, supplying prosthetics for various purposes. When it migrated its technology from B2B to \u003ca href=\"/blog/what-is-direct-to-consumer\"\u003edirect-to-consumer\u003c/a\u003e (DTC), it built a more consumer-friendly brand.\u003c/p\u003e\n\u003cp\u003eWhen \u003ca href=\"/blog/how-to-build-a-brand\"\u003ebuilding your own brand\u003c/a\u003e, you will determine your target market and tell a story. But there are several other questions to ask yourself at this stage. The answers will help you create a playbook for every decision you make as you build your sex toy business.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAsk yourself:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eWhat do I stand for?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhat value does my brand or product bring to the market and customer? What’s my \u003ca href=\"/blog/value-proposition\"\u003evalue proposition\u003c/a\u003e?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhat is the voice and tone for my brand communications? Are we informative and professional? Daring and playful?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhat are my values?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhat are my goals?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhere do I want to see myself/my brand in five, 10, 20 years?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIs my personal story critical to the \u003ca href=\"/blog/brand-storytelling\"\u003ebrand story\u003c/a\u003e?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAn effective set of \u003ca href=\"/blog/brand-guidelines\"\u003ebrand guidelines\u003c/a\u003e will inform all aspects of the business, from who you partner with to what’s in your \u003ca href=\"/blog/44447941-how-to-create-a-press-kit-that-gets-publicity-for-your-business\"\u003epress kit\u003c/a\u003e. It will help you scale your sex toy business and maintain \u003ca href=\"/blog/brand-consistency\"\u003ebrand consistency\u003c/a\u003e as you hire or outsource.\u003c/p\u003e\n\u003ch4\u003eBranding for your sex toy business\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" alt=\"Emojibator brand packaging\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-sex-toys-banana-emojibator-packaging_337eb112-6617-4c0b-ae13-348b654542da.webp?v=1705940683\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAfter you have completed the above brand exercise, branding becomes the living representation of those results. \u003c/p\u003e\n\u003cp\u003eHere you will make decisions about things like logos, colors, and creative direction. You’ll choose a brand name, slogan, and \u003ca href=\"/domains\"\u003edomain name\u003c/a\u003e. Branding guidelines will then inform you—and any future staff—as you build your website, design products and packaging, and develop \u003ca href=\"/blog/what-is-content-marketing\"\u003emarketing content\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eFor a DIY approach, use a free tool like Canva, or Shopify’s \u003ca href=\"/tools/logo-maker\"\u003elogo maker\u003c/a\u003e and \u003ca href=\"/tools/business-name-generator\"\u003ebusiness name generator\u003c/a\u003e tools. Otherwise, hire a design pro who can bring your vision to life. \u003ca href=\"/partners/directory\"\u003eShopify Experts\u003c/a\u003e are vetted partners skilled in helping ecommerce business owners with their brands.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e3. Choose your business model: Make, manufacture, or resell sex toys\u003c/h3\u003e\n\u003cp\u003eAs with many businesses that sell consumer goods, you have multiple business model options, depending on how hands-on—or off—you’d like to be. Making your own sex toys to sell, outsourcing \u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003emanufacturing\u003c/a\u003e, and \u003ca href=\"/blog/reseller-business\"\u003ereselling\u003c/a\u003e existing products are all options available to you, and each comes with its own challenges and benefits.\u003c/p\u003e\n\u003ch4\u003eMaking sex toys and adult products\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/stramgebedfellas.jpg?v=1705940716\" alt=\"Set of brightly colored silicone sex toys by Strange Bedfellas\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eStrange Bedfellas\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMeesh and her team design and produce silicone sex toys by hand in their own facility. As she transitioned from 2D illustrations to 3D sex products, Meesh found that the information around making and selling sex toys was readily available online, and that it isn’t overly regulated in the US. This required extra diligence on her part to ensure her processes and materials were safe.\u003c/p\u003e\n\u003cp\u003e“There are tutorials and information out there for people who put the time into searching for it,” Meesh says. “As well, there is a big community of collectors who discuss this sort of thing and were a great source of information when I first started down this road.” \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🍌 Benefits\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eTotal end-to-end control of the business\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFulfilling for makers and creatives\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUnique product not available anywhere else\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e🍆 Challenges\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eLearning curve\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOnus is on you to meet safety standards and do testing\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMore difficult to scale\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eManufacturing sex toys and adult products\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" alt=\"Side-by-side flatlays of Emojibator sex toys\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-sex-toys-emojibator-2_85c91fcd-62d8-4b0e-972f-a92ed9abb7d6.jpg?v=1705940755\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eEmojibator’s products are designed in Philadelphia, and the company is run by a remote team across multiple cities. All of the manufacturing is outsourced to factories in the US and China. This model allows the founders and team to focus on other aspects of the business, like marketing and \u003ca href=\"/blog/product-development-process\"\u003eproduct development\u003c/a\u003e. It also lets the brand scale quickly and operate globally.\u003c/p\u003e\n\u003cp\u003eFinding and learning to \u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003ework with manufacturers\u003c/a\u003e is the most challenging aspect of this business model. As sex toys are products that can cause harm if produced or used improperly, it’s important that you do your homework. \u003c/p\u003e\n\u003cp\u003eVerify that any factory you work with has experience in the industry and understands and adheres to safety standards. You can work with a third-party auditor or a liaison to help ask the right questions—this is especially important if there is a language barrier.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eSell internationally in minutes with Shopify Markets\u003c/p\u003e\n\u003cp\u003eShopify Markets helps you sell to multiple countries and scale your business internationally—all from a single Shopify store. Manage store localization, shipping, duties, and compliance all in one place.\u003c/p\u003e\n\u003ca href=\"/markets?itcat=coreblog\u0026amp;itterm=shopify-markets-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify Markets\u003c/a\u003e\n\u003c/div\u003e\n\u003cp\u003eOnce you’ve started working with a reputable manufacturer, you can dedicate resources to growing your product line. As Emojibator adds new products to its collection, Joe and his team ask themselves two questions:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eDoes it fit with our brand mission to deliver accessible, affordable, and fun pleasure for all genders? \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIs it exciting, astonishing, and newsworthy? \u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e“These factors allow us to create niche products and unique experiences for our community,” says Joe. Use your own brand exercise to outline criteria for product development.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🍌 Benefits\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eAbility to scale quickly\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWorking with a manufacturer with experience and safety standards brings peace of mind\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOutsourcing the production lets you run with a lean in-house team\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e🍆 Challenges\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eLess control over the manufacturing and QA processes\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eNavigating manufacturing sourcing and relationships can be a learning curve\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePotential high minimums for new and small businesses\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eReselling in the sex toy industry\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" alt=\"An array of sex toys and sex accessories arranges in front of a red curtain\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-sex-toys-little-jane_e31b2e54-3797-4ca6-bada-b5e53d648af9.jpg?v=1705940783\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eLittle Jane\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe most hands-off model involves sourcing and reselling existing products for your own store. If the product design and development processes don’t interest you, or you’re looking to spin up a brand quickly, this is the option for you. There are multiple ways to do this, including:\u003c/p\u003e\n\u003ch5\u003eWhite label or private label\u003c/h5\u003e\n\u003cp\u003eManufacturers create “blank” products for multiple brands, usually customizing things like labels for each. You can sell sex toys that already exist, branded with your own creative.\u003c/p\u003e\n\u003ch5\u003eReselling\u003c/h5\u003e\n\u003cp\u003eYour brand may be built around a theme, rather than a product. Your efforts will focus on brand development and curating existing products (by buying \u003ca href=\"/blog/wholesale-suppliers\"\u003ewholesale\u003c/a\u003e) that fit into that theme. Selling sex toys in this way is a quick-start option for beginners.\u003c/p\u003e\n\u003cp\u003eOtherwise, you may choose to become a local reseller for another single brand, if, for example, that brand doesn’t sell directly to customers in your region. You would purchase wholesale quantities of products to warehouse and ship to customers.\u003c/p\u003e\n\u003ch5\u003eDropshipping\u003c/h5\u003e\n\u003cp\u003eThe \u003ca href=\"/blog/dropshipping-guide\"\u003edropshipping\u003c/a\u003e model is the same as the above but it doesn’t involve handling any inventory. Customers shop from your online sex toy store and your suppliers ship directly, skipping you as an intermediary.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🍌 Benefits\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eMore hands-off (ideal as a business to launch initially as a side gig)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAbility to work with established brands with good reputations\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWith dropshipping, no need to carry inventory, and can start up on a lower budget\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e🍆 Challenges\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eSame products may be sold elsewhere—effort should be placed on marketing and brand\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eYou are at the mercy of other businesses’ decisions (discontinued product) or manufacturing and shipping delays \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e4. Create an online store to sell sex toys\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" alt=\"The White Unicorn's colorful ecommerce homepage for sex toys\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-01-18_at_2.48.17_PM.png?v=1705940842\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eThe White Unicorn\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSelling sex toys online is possible through platforms like Shopify. Where you may run into challenges is through \u003ca rel=\"nofollow\" href=\"https://h/blog/payment-processors\" target=\"_blank\"\u003epayment processors\u003c/a\u003e and \u003ca href=\"/blog/payment-gateway-vs-payment-processor\"\u003epayment gateways\u003c/a\u003e. While some sex toy brands are able to use \u003ca href=\"/blog/shopify-payments\"\u003eShopify Payments\u003c/a\u003e, certain products may be restricted (e.g., cannabis). Here, we’ll take you through the steps to get started, look at which apps to integrate, and offer advice on choosing a payment partner.\u003c/p\u003e\n\u003ch4\u003eSetup, themes, and design\u003c/h4\u003e\n\u003cp\u003eOnce you have developed branding guidelines, you’re ready to \u003ca href=\"/blog/start-online-store\"\u003ebuild your online store\u003c/a\u003e and sell sex toys! You can plug your logo, colors, and other assets into preset, customizable \u003ca href=\"/blog/shopify-themes\"\u003ewebsite themes\u003c/a\u003e, rather than building a site from scratch. This makes the setup process simple, even if you don’t have strong design or coding skills. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuggested themes for selling sex toys online:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/dawn/styles/default\"\u003eDawn (Default\u003c/a\u003e): Free\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/galleria/styles/boutique\"\u003eGalleria (Boutique)\u003c/a\u003e: $$\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/boost/styles/flourish\"\u003eBoost (Flourish)\u003c/a\u003e: $$$\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/prestige/styles/vogue\"\u003ePrestige (Vogue)\u003c/a\u003e: $$$\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/pipeline/styles/bright\"\u003ePipeline (Bright\u003c/a\u003e): $$$\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf you require further customization, you can work with a \u003ca href=\"https://experts.shopify.com\"\u003eShopify Expert\u003c/a\u003e to tweak a theme or build a unique site for your brand. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip: \u003c/strong\u003eNeed help picking the right theme for your store? \u003ca href=\"/blog/website-template-quiz\"\u003eTake our quiz\u003c/a\u003e.\u003c/p\u003e\n\u003ciframe src=\"https://www.youtube.com/embed/M4nCHMLjYCE?si=lywc71S4uEuaKULE\u0026amp;autoplay=0\" class=\"w-full h-full aspect-video\" title=\"YouTube video\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\u003ch4\u003eEssential pages for your website\u003c/h4\u003e\n\u003cp\u003eThere are a few critical pages to build when you are setting up an online sex toy store. \u003c/p\u003e\n\u003ch5\u003eCollection pages\u003c/h5\u003e\n\u003cp\u003eIf you have a large collection of products, sort them into themes based on type, sexual preferences, kinks, or any other categories that help your customers navigate your website and find what they’re looking for.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-sex-toys-online-store_4b8e67cc-2e07-45b6-9b0f-c3d9de913519.jpg?v=1705940879\" alt=\"Product collection page on Emojibator web store for sex toys and accessories\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch5\u003eProduct pages\u003c/h5\u003e\n\u003cp\u003eDue to the nature of your business and product, \u003ca href=\"/blog/product-page\"\u003eproduct pages\u003c/a\u003e need to pull more weight than simply providing a description, photo, price, and \u003ca href=\"/buy-button\"\u003eBuy button\u003c/a\u003e. Use an app that lets you create tabbed information to avoid clutter on the page. Information that can be useful here includes: use instructions, safety warnings, cleaning and care tips, and warranty information. These help you sell sex toys to customers by increasing their purchase confidence.\u003c/p\u003e\n\u003ch5\u003eFAQ page\u003c/h5\u003e\n\u003cp\u003eThis is an important page for those selling sex toys online. You likely will be selling products that cannot be returned for resale, due to hygiene and safety reasons. An \u003ca href=\"/blog/120928069-how-to-create-faq-page\"\u003eFAQ page\u003c/a\u003e is the place to clearly state your \u003ca href=\"/blog/return-policy\"\u003ereturn and exchange policy\u003c/a\u003e. You can also answer questions here about materials, product use and care, privacy, and \u003ca href=\"/shipping\"\u003eshipping\u003c/a\u003e. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-sex-toys-FAQs-lioness_d1631556-ae6c-4940-baff-4ad769285e34.jpg?v=1705940910\" alt=\"An FAQ page on sex toy business website Lioness\"\u003e\n\u003cfigcaption\u003eLioness, a smart vibrator brand, provides customer information through an organized and searchable FAQ page. \u003ca rel=\"nofollow\" href=\"https://lioness.io/\" target=\"_blank\"\u003e\u003cem\u003eLioness\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch5\u003eAbout pages\u003c/h5\u003e\n\u003cp\u003eRemember that brand exercise? This is an opportunity for your brand story to shine and to build trust with customers. Whether or not you center yourself and your personal story here, you can still remind customers that there are real people behind your brand. Your \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eAbout page\u003c/a\u003e could contain your mission, \u003ca href=\"/blog/brand-values\"\u003ebrand values\u003c/a\u003e, company history, and press links.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"An ecommerce About Us page for Strange Bedfellas founder Meesh\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-01-18_at_3.02.06_PM.png?v=1705940941\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca rel=\"nofollow\" href=\"https://strangebedfellas.com/pages/about-us\" target=\"_blank\"\u003eTheir about page\u003c/a\u003e showcases the Strange Bedfellas story, mission, and values through a cohesive brand personality. \u003cem\u003eStrange Bedfellas\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eEcommerce photography for sex toy brands\u003c/h4\u003e\n\u003cp\u003eWith most businesses selling online, you don’t have the benefit of letting customers touch, feel, or demo your products before buying. Your product page should be as descriptive as possible to help replicate the in-person experience—both with copy and \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003ephotography\u003c/a\u003e. Shoot sex toy products at multiple angles and include images of any accessories (i.e., charging devices).\u003c/p\u003e\n\u003cp\u003eWhile your product page should prioritize clear and uncluttered images to highlight the product, a lifestyle shoot can provide images for other places on the site, as well as for social images, ads, and your press kit.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-sex-toys-emojibator-1_4f8c7a88-462f-4d06-a171-956bf655a594.jpg?v=1705940988\" alt=\"Emojibator flatlay of a sex toy and rope\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eStylized product images—like this flatlay example—are useful for marketing, social media, and other ecommerce website assets. \u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThis is an opportunity to capture the tone of your brand visually. Emojibator leaned into the humorous side of the products, having fun with its \u003ca href=\"/blog/lifestyle-photography\"\u003elifestyle photography\u003c/a\u003e. “We were brilliantly practical in our decision to take a picture of our friend’s cat holding the Eggplant Emojibator for our press release,” says Kristin, “and the internet in response laughed along with us.”\u003c/p\u003e\n\u003cp\u003eAlso consider what video assets you may need for customer education or marketing tools to help you sell sex toys online. Hire a professional to shoot core assets that you’ll use over and over, and consider DIY \u003ca href=\"/blog/how-to-make-videos\"\u003evideo content\u003c/a\u003e for platforms like \u003ca href=\"/blog/how-to-use-tiktok\"\u003eTikTok\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eChoosing payment providers\u003c/h4\u003e\n\u003cp\u003eWhen Meesh moved her brand to Shopify, her products fell under Shopify Payments’ acceptable use policy regarding products. But her peers have faced challenges. As a security measure, Strange Bedfellas secured a backup payment provider.\u003c/p\u003e\n\u003cp\u003eAs \u003ca rel=\"nofollow\" href=\"https://www.freespeechcoalition.com/banks\" target=\"_blank\"\u003eindustry reports\u003c/a\u003e show, the relationship between financial institutions and those running sex-related businesses can often be tenuous. “We face unjust financial discrimination as a sex toy company, and it prevents us from competing fairly in the marketplace,” says Kristin.\u003c/p\u003e\n\u003cp\u003eBut many brands successfully sell sex toys on Shopify using a variety of payment providers. “Read the terms of service and what is and isn’t allowed to be sold,” says Sarah. “This not only differs between payment providers, but also between the same provider based on country. Nudity in images, prostitution, weapons, bondage, and potential for injury could all be relevant.”\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🍑 Resources\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eShopify’s \u003ca href=\"/legal/terms\"\u003eTerms of Service\u003c/a\u003e and \u003ca href=\"/legal/aup\"\u003eAcceptable Use Policy\u003c/a\u003e (AUP), including guidance on restricted items\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://help.shopify.com/manual/payments/shopify-payments/faq#are-there-certain-businesses-that-are-prohibited-from-using-shopify-payments\"\u003eShopify Payments FAQ\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePayPal’s \u003ca rel=\"nofollow\" href=\"https://www.paypal.com/ch/webapps/mpp/ua/acceptableuse-full?locale.x=en_CH\" target=\"_blank\"\u003eAcceptable Use Policy\u003c/a\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eStripe’s list of \u003ca rel=\"nofollow\" href=\"https://stripe.com/restricted-businesses\" target=\"_blank\"\u003erestricted businesses\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cstrong\u003e🛑 Note: \u003c/strong\u003eThis is not an exhaustive list. There are several other payment providers available to you, depending on your region and business type. We suggest you seek legal advice in ensuring you are complying with the \u003ca href=\"/tools/policy-generator/terms-and-conditions\"\u003eterms and conditions\u003c/a\u003e of any platform and payment provider you work with to avoid future surprises.\u003c/div\u003e\n\u003ch4\u003eApps and tools for adult stores\u003c/h4\u003e\n\u003cp\u003eShopify integrates with multiple apps to augment the experience for customers and customize your site to your needs. We also offer a number of free tools to help you launch and run your business. \u003c/p\u003e\n\u003cp\u003eHere are a few suggestions for brands selling sex toys online:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eWith more challenges in reaching new customers, sex brands should pay plenty of attention to existing customers. A loyalty app like \u003ca href=\"https://apps.shopify.com/gift-card-loyalty-program\"\u003eRise.ai Gift Cards \u0026amp; Loyalty\u003c/a\u003e will help you reward and retain your biggest supporters.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eThe \u003ca href=\"https://apps.shopify.com/faqs-plus\"\u003eHelp Lab FAQ page\u003c/a\u003e helps you quickly set up a simple FAQ page on your Shopify store. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eYou may wish to formalize your shop policies and ensure that customers understand them by adding a \u003ca href=\"https://apps.shopify.com/terms-and-conditions-checkbox\"\u003eTerms and Conditions Box\u003c/a\u003e.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eA video maker like \u003ca href=\"https://apps.shopify.com/vimeo_product_video_maker\"\u003eVimeo Create\u003c/a\u003e can help you produce professional video ads and educational content. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCreate a \u003ca href=\"/tools/policy-generator\"\u003eprivacy policy\u003c/a\u003e with our free generator.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAn age-verification app, like \u003ca href=\"https://apps.shopify.com/age-verify\"\u003eHulk Age Verification\u003c/a\u003e or \u003ca href=\"https://apps.shopify.com/real-id\"\u003eReal ID\u003c/a\u003e, can provide a checkpoint to let browsers know that your site contains adult content.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsider creating \u003ca href=\"/blog/personalized-shopping-experiences\"\u003epersonalized shopping experiences\u003c/a\u003e with apps that support quizzes and custom size guides.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e5. Invest in sex education\u003c/h3\u003e\n\u003cp\u003eEducation is essential to sex toy companies to both ensure that the customer makes an informed purchase and to protect yourself and customers from any harm. “The products we sell are very intimate by nature, and I want to help people make choices they will have good experiences with,” says Meesh.\u003c/p\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003eProducing content is not only a fun challenge but a way for our brand to lean in on our educational mission.\u003c/p\u003e\n\u003ccite\u003eJoe Vela, Emojibator\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eEducational information can appear on product pages, an FAQ page, and on \u003ca href=\"/blog/ecommerce-packaging\"\u003eproduct packaging\u003c/a\u003e. But it can also form part of your content strategy. Informative sexual health information can establish you as a trusted expert—and content can help drive purchases.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-01-18_at_3.48.33_PM.png?v=1705941097\" alt=\"Educational ecommerce blog from sex toy business Emojibator\"\u003e\n\u003cfigcaption\u003eEmojibator’s “Pleasure University” serves as the brand’s blog and resource bank for sex toy education.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eEmojibator took educational content to the next level, launching a month-long campaign each year. “During the month of May, our Masturbation Month site receives nearly twice as many visits as our shop’s site,” says Joe. “Producing this content is a way for our brand to lean in on our educational mission.”\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e6. Consider additional sales channels\u003c/h3\u003e\n\u003cp\u003eWith the challenges and restrictions related to online ads for sex toy businesses (we’ll talk about that in a minute), many brands need to get creative with selling adult toys online by adding more sales channels to achieve wider reach.\u003c/p\u003e\n\u003cp\u003eExplore the following channels:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eSex shop founder \u003ca rel=\"nofollow\" href=\"https://www.thewhiteunicorn.com/\" target=\"_blank\"\u003eAmy Unicorn\u003c/a\u003e says events like drag shows are a key part of her business. Music festivals, artisan markets, and other events may also work for you, depending on the nature of your product.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFormal \u003ca href=\"/blog/what-is-a-trade-show\"\u003etrade shows\u003c/a\u003e or consumer shows are another type of event that can draw wholesale buyers and customers to your brand.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSelling wholesale through other established retailers can expand your reach. Seventy percent of Emojibator’s business is wholesale, says Joe. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eThe next stage of your online sex toy business might be a physical \u003ca href=\"/retail\"\u003eretail store\u003c/a\u003e, where you can benefit from passerby traffic and local listings. Dabble in IRL selling with a \u003ca href=\"/blog/pop-up-shop\"\u003epop-up shop\u003c/a\u003e first.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsider selling through online marketplaces like \u003ca href=\"/blog/sell-on-amazon\"\u003eAmazon\u003c/a\u003e or \u003ca href=\"/blog/etsy-and-shopify\"\u003eEtsy\u003c/a\u003e. Regularly check for updates on each platform’s terms of service to ensure that your products are allowed. For example, in summer 2024, Etsy updated \u003ca rel=\"nofollow\" href=\"https://www.etsy.com/legal/policy/adult-nudity-and-sexual-content/1269612959532\" target=\"_blank\"\u003etheir policies\u003c/a\u003e on sexual content, including heavy restrictions on the types of adult products that can be sold on Etsy.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e“The biggest challenge has been raising awareness about our brand and products,” says Joe. “That’s why we’ve leaned in on our wholesale sales channel. We have been lucky to find reputable and certified partners around the world.”\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e7. Get familiar with safety and privacy practices for adult stores\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" alt=\"A person holds a small eggplant vibrator\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-sex-toys-emojibator-eggplant-vibrator_10662e62-6304-4163-980a-ada47114f9f3.jpg?v=1705941151\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYou are about to launch in an industry that has unique challenges due to the intimate nature of the product. Spend time here to ensure your butt is covered.\u003c/p\u003e\n\u003ch4\u003eProduct safety and testing\u003c/h4\u003e\n\u003cp\u003eAs we’ve mentioned throughout this guide a few times, safety is a concern if you are planning to sell sex toys. Rules and restrictions may govern your business depending on where you live, so it’s important to do your own research.\u003c/p\u003e\n\u003cp\u003e“I don’t personally give instructions on how to use our products because I’m not a sex educator,” says Meesh. “My best tool is to put disclaimers on our products and encourage folks to do their research before purchasing.”\u003c/p\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003eThe community looks out for its members, and identifying dangerous shops is part of that. You don’t want to be on the bad list.\u003c/p\u003e\n\u003ccite\u003eMeesh Oglesby-Cunningham, Strange Bedfellas\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eDisclaimers, as well as FAQs, instructional videos, and proper labeling can all help to ensure your product is used safely. At the production phase, work carefully with your manufacturer to ensure they have stringent safety standards. Expect the same of any other brand you work with as well. “The community looks out for its members, and identifying dangerous shops is part of that,” says Meesh. “You don’t want to be on the bad list.”\u003c/p\u003e\n\u003cp\u003eAs an extra precaution, you may want to consult with a lawyer to ensure you are meeting any legal requirements for safety and labeling.\u003c/p\u003e\n\u003ch4\u003eCustomer privacy\u003c/h4\u003e\n\u003cp\u003eWhile you’re launching your sex toy business in a time when views about sexuality are much more liberal and open, there are still many reasons why someone would want their purchases to remain private. “A lot of our customers live with family or friends who may not appreciate finding their purchases or may be quite hostile to them about it,” says Meesh.\u003c/p\u003e\n\u003cp\u003eAs such, Strange Bedfellas ships in plain boxes and uses its generic \u003ca href=\"/blog/what-is-an-llc\"\u003eLLC\u003c/a\u003e name on the return label. Similarly, “due to societal realities,” Kristin says that the brand name doesn’t appear on shipping packaging or credit card statements.\u003c/p\u003e\n\u003cp\u003ePrivacy also extends to the information you collect from your customer. There are already many laws that govern how you use this info, but sex toy businesses may want to be forthcoming about how they handle data. “We don’t share any personal data with third parties that don’t require it,” says Joe. “If anyone requests their data to be deleted, we ensure it’s wiped completely from all of our systems.”\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e8. Market your sex toys and adult products\u003c/h3\u003e\n\u003cp\u003eSex sells, but selling sex toys is a little more tricky. Navigating the marketing of sex-related products is one of the most common challenges surfaced by business owners in the industry. Selling sex toys to your target audience means finding them where they are. But sometimes those places can be restrictive for sex toy businesses.\u003c/p\u003e\n\u003cp\u003e“The most effective paid ad networks have either completely censored or heavily blocked any product related to adult toys,” says Joe. Since 2018, \u003ca rel=\"nofollow\" href=\"https://www.nbcnews.com/tech/internet/instagram-account-post-taken-down-sex-censorship-educators-adult-star-rcna58185\" target=\"_blank\"\u003eInstagram's restrictions\u003c/a\u003e have tightened even more, impacting organic content for sex-related businesses of all kinds.\u003c/p\u003e\n\u003cp\u003e“Censorship is a considerable hurdle we have to constantly navigate, and we’ve had to be very creative in marketing and promoting to the masses,” says Victoria Nelthropp, Clone-A-Willy’s marketing and brand coordinator. \u003c/p\u003e\n\u003cp\u003eBut on saturated and established platforms like Instagram, making any headway with \u003ca href=\"/blog/organic-marketing\"\u003eorganic marketing\u003c/a\u003e is challenging too—for any type of business. \u003c/p\u003e\n\u003cp\u003eSocial media is still a valuable tool for sex toy brands. Meesh uses it as another channel for customer service, and Joe says that Emojibator has done some successful community building.\u003c/p\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003eCensorship is a considerable hurdle we have to constantly navigate, and we’ve had to be very creative in marketing and promoting to the masses.\u003c/p\u003e\n\u003ccite\u003eVictoria Nelthropp, Clone-A-Willy\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eWith paid and social advertising being heavily limited for adult brands, creative founders can still find ways to grow their business:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"/blog/influencer-marketing\"\u003e\u003cstrong\u003eInfluencer marketing\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Reach out to sex-positive influencers that appeal to your ideal customer. Even new brands can work with emerging influencers who may have lower rates.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eAffiliate networks. \u003c/strong\u003eBuild a network of other websites, blogs, \u003ca href=\"/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\"\u003eaffiliate marketers\u003c/a\u003e, and advertisers who take a small cut of any sales they refer.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePR and media pitches. \u003c/strong\u003e“We have a publicist on our team that keeps our brand story in the news cycle, and we aim to create astonishing products worth talking about, which has been our strategy since day one,” says Joe.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"/blog/sms-marketing\"\u003e\u003cstrong\u003eEmail and SMS marketing\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Build your email list even before you launch any products. Start to grow buzz and community for your brand by pushing people to a simple Coming Soon page. Collect emails and offer perks or early access to those who sign up pre-launch.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eContent and SEO. \u003c/strong\u003eUse on-site content to not only build trust and help customers, but also to drive traffic to your site through relevant \u003ca href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\"\u003ekeyword searches\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.\u003c/p\u003e\n\u003ca href=\"/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"13\"\u003e9. Prioritize customer satisfaction\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" alt=\"Website FAQ page for Emojibator\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screenshot_2024-01-18_at_3.45.13_PM.png?v=1705941200\"\u003e\n\u003cfigcaption\u003eEmojibator’s FAQ page contains everything customers need to know to make an informed purchase.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e“I actually really enjoy when customers ask detailed questions before purchasing items,” says Meesh, who finds that the communication helps her recommend the best products. But occasionally, she’ll even find that another brand might be better suited to her needs. “I have a lot of peers in this industry whose work I trust, and I have no problem referring customers to them if I think they’ll be a better fit.”\u003c/p\u003e\n\u003cp\u003eDue to the nature of sex-related products, returns and exchanges are usually not possible. That’s why \u003ca href=\"/blog/customer-service\"\u003ecustomer support\u003c/a\u003e at all stages is important to avoid \u003ca href=\"/blog/customer-complaints\"\u003eunhappy customers\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003e“We have an extensive policies page and we link to it often throughout the site: on listings, on info pages, in all the emails we send,” says Meesh. “We can’t say it often enough!”\u003c/p\u003e\n\u003cp\u003eThere may be cases when you will accept returns of open products, say in the event of a manufacturing flaw. If you’re a \u003ca href=\"/blog/reseller-business\"\u003ereseller\u003c/a\u003e, the product you’re selling may have a warranty, and you can refer those customer service issues to the manufacturer.\u003c/p\u003e\n\u003cp\u003eEmojibator offers a one-year warranty on all of its products. The company prioritizes customer support to ensure that any warranty claims are handled with care. “We know sex toy experiences are unique to each person,” says Kristin, “so we treat each customer with the utmost respect, patience, and kindness.” \u003c/p\u003e\n\u003ch2 id=\"3\"\u003eWhat does it cost to start a sex toy business?\u003c/h2\u003e\n\u003cp\u003eWhat’s a topic that’s almost as taboo as sex? Money. (Though neither should be.) The \u003ca href=\"/blog/cost-to-start-business\"\u003ecost to start a business\u003c/a\u003e selling sex toys online varies wildly, depending on the model you choose.\u003c/p\u003e\n\u003cp\u003eIf you decide to become a reseller, the bulk of your startup costs will be buying inventory, renting storage space (if you don’t have it), and fees for your online store. Even if you DIY a lot of this (using free tools to design your branding), expect to require a few thousand dollars to get started.\u003c/p\u003e\n\u003cp\u003eAs a maker, your start-up costs may be lower, as you can make to order rather than producing inventory that sits. But depending on your process, the equipment and supplies could still cost you hundreds—or thousands—of dollars. You also will need to invest in branded packaging, which likely will have upfront minimums.\u003c/p\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003eIf you are designing a novel or new product, you can expect that process to take a minimum of one year and $10,000 upfront.\u003c/p\u003e\n\u003ccite\u003eJoe Vela, Emojibator\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eFor manufacturing sex toys, minimums are also a consideration. Manufacturing partners may require you to purchase hundreds of units to keep your costs sustainable. Even the product development process can be costly. “If you are designing a novel or new product,” says Joe, “you can expect that process to take a minimum of one year and $10,000 upfront.”\u003c/p\u003e\n\u003cp\u003eThe most economical way to \u003ca href=\"/blog/how-to-start-a-business\"\u003estart a business\u003c/a\u003e is through dropshipping. There are downsides to this model, as you have zero control over the production or shipping of products, but you can start a business with a few hundred dollars for a basic website and other online tools.\u003c/p\u003e\n\u003ch3\u003ePricing your products\u003c/h3\u003e\n\u003cp\u003eAs with any business, pricing sex toys is a delicate balance between making your desired profit and a retail price that customers are willing to pay. Use a standard \u003ca href=\"/blog/pricing-strategies\"\u003epricing strategy\u003c/a\u003e to calculate your fixed and variable costs and add your profit margin. Then compare your \u003ca href=\"/blog/how-to-price-your-product\"\u003epricing\u003c/a\u003e to similar competitors in your industry: Are you relatively in line with the expected retail price ranges?\u003c/p\u003e\n\u003ch2\u003eGet off on getting started\u003c/h2\u003e\n\u003cp\u003eYou’re now equipped with all the tools you need to start selling sex toys online. Those passionate about sex education, empowerment, or supporting communities marginalized by traditional sex content and products may find the sex toy market a fulfilling space to launch as an entrepreneur. And as demand increases, there’s still room for newcomers in the sex toy space.\u003c/p\u003e\n\u003cp\u003eDespite the challenges, anyone with the desire to enter this space and the patience to navigate creative problems can sell sex toys and build a rewarding career. “I really enjoy this job!” says Meesh. “I wasn’t aware I could find so much fulfillment making dildos.”\u003c/p\u003e\n\u003cp\u003eThe more brands creating space for open conversation about sex, the more collective effort can be diverted to influencing policy change. And the \u003ca href=\"/blog/creator-economy\"\u003epermissionless future\u003c/a\u003e promised by the web’s next act has a pleasurable ring to it. \u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature image by Chris Gash\u003c/em\u003e\u003c/p\u003e\n\u003cdiv id=\"faq-section\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"4\"\u003eHow to sell sex toys FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat should I do to become a sex toy seller?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eLearning how to sell sex toys takes a little research to ensure you have found an ideal market and a product that meets the needs of your audience. Start with identifying your brand, your sex toy business model, and brushing up on safety and privacy practices. You’ll need to source existing products or create your own—and there are plenty of businesses you can partner with to achieve this goal. Now you’re ready to market and sell adult toys!\u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best way to sell sex toys?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSelling sex toys can be done through a number of channels, such as through retail stores, online marketplaces, or your own sex toy website. With your own store, you are able to have the most control over your brand, and you’ll own your audience. When selling sex toys online, be sure to check the rules that govern each platform and \u003ca href=\"/payment-gateways\"\u003epayment gateway\u003c/a\u003e to ensure that your products will be supported.\u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I market sex toys online?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo sell sex toys online, you’ll need to market your business to your target audience. Marketing sex toys can be challenging online due to content restrictions imposed by some social and ad platforms. Get creative with your social posts to avoid getting content flagged and build an organic strategy. Growing an email list means that you can reach customers who’ve opted in to adult content. Other ideas include getting your products featured on sex toy review sites or hiring a PR pro.\u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat type of sex toys should I sell?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf you’re looking to start an online sex toy store, you’ll first need to determine your target market and the type of sex toys you want to sell to it. To stand out in the sex toy market, you’ll want to narrow in on a niche or underserved audience. There are a number of types of sex toys and sex accessories you can sell, from vibrators and apparel to massage oils and sexual wellness products.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Explore the ins and outs of the sex toy industry, with guidance on how to sell sex toys online from experts who run successful adult stores.","excerptHtml":"\u003cimg style=\"float: none;\" alt=\"Illustration of the front window of a store. A sign posted reads \u0026quot;Yes yes yes yes yes yes yes yes yes yes we're open\u0026quot;\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/SHOPIFY-TOYS-FINAL.jpg?v=1635278307\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eExplore the ins and outs of the sex toy industry, with guidance on how to sell sex toys online from experts who run successful adult stores. \u003c/span\u003e","seo":{"__typename":"SEO","title":"How To Sell Sex Toys Online: The Complete Guide (2024)","description":"Explore the ins and outs of the sex toy industry, with guidance on how to sell sex toys online from experts who run successful adult stores."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/sell-sex-toys\",\"en-GB\":\"https://www.shopify.com/uk/blog/sell-sex-toys\",\"en-AU\":\"https://www.shopify.com/au/blog/sell-sex-toys\",\"en-ID\":\"https://www.shopify.com/id/blog/sell-sex-toys\",\"en-NZ\":\"https://www.shopify.com/nz/blog/sell-sex-toys\",\"en-ZA\":\"https://www.shopify.com/za/blog/sell-sex-toys\",\"en-NG\":\"https://www.shopify.com/ng/blog/sell-sex-toys\",\"en-PH\":\"https://www.shopify.com/ph/blog/sell-sex-toys\",\"en-SG\":\"https://www.shopify.com/sg/blog/sell-sex-toys\",\"en-HK\":\"https://www.shopify.com/hk/blog/sell-sex-toys\",\"en-IE\":\"https://www.shopify.com/ie/blog/sell-sex-toys\",\"en-MY\":\"https://www.shopify.com/my/blog/sell-sex-toys\",\"pt\":\"https://www.shopify.com/br/blog/vender-produtos-eroticos\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/sell-sex-toys\",\"de\":\"https://www.shopify.com/de/blog/sexspielzeug-verkaufen\",\"es\":\"https://www.shopify.com/es/blog/vender-productos-eroticos\",\"fr\":\"https://www.shopify.com/fr/blog/vendre-des-sextoys-en-ligne\",\"it\":\"https://www.shopify.com/it/blog/aprire-sexy-shop-online\",\"nl\":\"https://www.shopify.com/nl/blog/seksspeeltjes-verkopen\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"10 Profitable Cricut Business Ideas for 2024\",\"url\":\"blog/cricut-business-ideas\"},{\"title\":\"How To Make Money With Canva\",\"url\":\"blog/how-to-make-money-with-canva\"},{\"title\":\"64 Small Business Ideas for Extra Income in 2024\",\"url\":\"blog/low-investment-business-ideas\"},{\"title\":\"How To Make Money Blogging: Your Guide For 2024\",\"url\":\"blog/make-money-blogging\"},{\"title\":\"10 Small Business Trends To Watch (New Research)\",\"url\":\"blog/small-business-trends\"},{\"title\":\"The Ultimate Guide To Selling Plants Online\",\"url\":\"blog/sell-plants-online\"},{\"title\":\"How To Start an Online Bookstore: The Ultimate Guide (2024)\",\"url\":\"blog/sell-books-online\"},{\"title\":\"How To Start a Candle Business in 2024 (Guide and Examples)\",\"url\":\"blog/candle-business\"},{\"title\":\"How To Start a Small Business at Home (40 Ideas for 2024)\",\"url\":\"blog/home-business\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/SHOPIFY-TOYS-FINAL_d1c27a89-478a-4344-84f9-2695439e8564.jpg?v=1730131883","imageAltText":"Illustration of the front window of a store. A sign posted reads \"Yes yes yes yes yes yes yes yes yes yes we're open\"","modifiedAt":"Aug 26, 2024","modifiedAtRaw":"2024-08-26T20:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/555502698530","handle":"white-label-products","title":"The 13 Best White Label Products To Sell in 2024","publishedAt":"2024-08-19T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/white-label-products_11b0b2f1-8a77-43fe-8051-5c1a6d5434fd.jpg?v=1729266102","altText":"Illustration of labels dancing around several bottles of white label products","width":1024,"height":537},"tags":["Find an Idea"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eWhat if you could go to market \u003cem\u003ethis week\u003c/em\u003e with your own brand of massage gun, memory foam dog bed, or skin care serum?\u003c/p\u003e\n\u003cp\u003eWhite labeling makes this possible. It’s the practice of selling products manufactured by others, customized with your designs or branding. Selling white label products is a straightforward option for those looking to \u003ca href=\"/blog/trending-products\"\u003ejump on a trend\u003c/a\u003e or avoid \u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003emanufacturing products\u003c/a\u003e on their own.\u003c/p\u003e\n\u003cp\u003eAhead, discover 13 ideas for popular white label products that you can brand and start selling today.\u003c/p\u003e\n\u003ch2 id=\"1\"\u003eWhat is a white label product?\u003c/h2\u003e\n\u003cp\u003eA white label product is a generic product or service manufactured by one company and then branded and sold by other companies. Common examples of white label products include cosmetics, electronics, household goods, and software. White label products are typically customized with unique \u003ca href=\"/blog/ecommerce-packaging\"\u003eproduct packaging\u003c/a\u003e, logos, and original features to associate them with a particular brand.\u003c/p\u003e\n\u003cp\u003eCommonly, retailers source white label products by working directly with a manufacturer, or create them themselves by using a \u003ca href=\"https://apps.shopify.com/categories/finding-products-sourcing-options-print-on-demand-pod\"\u003eprint-on-demand service\u003c/a\u003e.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" style=\"float: none;\" alt=\"Four silicone coffee mugs in a row, good candidates for white label products\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/siliconecoffeemugs.jpg?v=1711351905\"\u003e\n\u003cfigcaption\u003eCoffee mugs are a popular type of white label product.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWhite label products are similar to \u003ca href=\"/blog/what-is-private-label\"\u003eprivate label\u003c/a\u003e products. Both terms refer to products manufactured and branded for a third-party seller. Private label products, however, undergo further customization for individual retailers. They are likely to contain unique ingredients or materials, and may have bespoke packaging. White label products, in contrast, tend to have limited options for customization.\u003c/p\u003e\n\u003cp\u003eFor example, a hair care product sold under Walgreens’ generic brand at its stores would be classed as a \u003ca href=\"/blog/private-label\"\u003eprivate label product\u003c/a\u003e. Whereas a phone case sold under several brand names on Amazon is a white label product.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e13 white label products to sell online\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eReusable water bottles \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eCosmetics and skin care products \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003ePhone accessories \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eFitness clothing and accessories \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003ePet accessories \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eMugs \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eEssential oils \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eLED lights and fairy lights \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eTote bags \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eMassage guns \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eCoffee beans \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eBeach towels \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eApparel and fashion accessories \u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"7\"\u003e1. Reusable water bottles\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"Hand squeezes a lemon into a reusable water bottle; a good candidate for a white label product\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/lemonreusablewaterbottle.jpg?v=1711351905\"\u003e\n\u003cp\u003eWater bottles are low-cost, practical, and universally used items. If you’re an artist or designer looking to \u003ca href=\"/blog/make-sell-merch\"\u003esell merch\u003c/a\u003e, they make great canvases for your work. Water bottles can also be white labeled with a simple logo and used for brand awareness. Say you sell digital fitness content like online yoga classes or virtual personal training: branded water bottles offer a way to expand your \u003ca href=\"/blog/brand-awareness\"\u003ebrand awareness\u003c/a\u003e with a physical product.\u003c/p\u003e\n\u003cp\u003eWhen designing your own white label water bottles, consider different materials like stainless steel, glass, and silicone.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e2. Cosmetics and skin care products\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"3 eyeshadow palettes, which can be white label products, arranged in a flatlay\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/eyeshadowpalettes.jpg?v=1711351905\"\u003e\n\u003cp\u003eMany of the cosmetics brands on the market today are made by a handful of manufacturers. In some cases, multiple products contain the exact same formulation. What sets the products apart is their branding, packaging design, and marketing campaigns.\u003c/p\u003e\n\u003cp\u003eFor example, \u003ca href=\"/blog/214945353-seed-beauty-kylie-cosmetics\"\u003eKylie Jenner\u003c/a\u003e’s cosmetics brand is produced by Seed Beauty, a private-label company that also makes products for brands like \u003ca href=\"https://colourpop.com/\" rel=\"nofollow\" target=\"_blank\"\u003eColourPop\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTo \u003ca href=\"/blog/sell-makeup-online\"\u003estart your makeup line\u003c/a\u003e using white label cosmetics, try launching with a single flagship item, like \u003ca href=\"/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\"\u003elip balm\u003c/a\u003e to help you learn the process, and expand from there.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e3. Phone accessories\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"A woman types on a mobile phone while standing outside and wearing headphones\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/womantypesonphone.jpg?v=1711351905\"\u003e\n\u003cp\u003eLike water bottles, white label phone accessories are inexpensive to produce, widely available, and easily customizable. Phone cases are a great option for designers or artists to showcase their work on an affordable accessory—as well as other useful gadgets items like charging cords and car mounts.\u003c/p\u003e\n\u003cp\u003eFor entrepreneurs in this niche, Shopify’s YouTube channel has a comprehensive \u003ca href=\"https://www.youtube.com/embed/jh4YNvwNU3c\" rel=\"nofollow\" target=\"_blank\"\u003ebeginner’s guide to making and selling phone cases\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e4. Fitness clothing and accessories\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"A man lies on a tennis court surface wearing fitness apparel\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/manliesoncourt.jpg?v=1711351905\"\u003e\n\u003cp\u003e\u003ca href=\"/blog/fitness-industry-trends\"\u003eTrends in fitness\u003c/a\u003e gear and athletic wear ramped up during the pandemic and changed the way many people work out. Popular products like yoga mats, sports socks, leggings, fitness equipment, t-shirts, and water bottles are available through multiple manufacturers and \u003ca href=\"/blog/print-on-demand-companies\"\u003eprint-on-demand companies\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eIdeas for white label fitness businesses include \u003ca href=\"/blog/start-online-boutique\"\u003estarting an online boutique\u003c/a\u003e or creating customized workout merch to monetize a fitness influencer channel.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e5. Pet accessories\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"A dog on a leash waits outside a door\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dogonleash.jpg?v=1711351905\"\u003e\n\u003cp\u003eThe rise in flexible working arrangements means workers everywhere are replacing colleagues with furry companions. And with more pets comes more demand for pet products. \u003c/p\u003e\n\u003cp\u003eEnter the booming pet industry by white labeling dog beds, cat toys, and aquarium accessories. This is a great option for pet service businesses that may wish to add branded products to their offering.\u003c/p\u003e\n\u003cp\u003eIdeas for your own pet business? \u003ca href=\"/blog/pet-business\"\u003eHere’s how to sell pet products\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e6. Mugs\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"A person sitting in a camper pours tea into another person's mug\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/teapouring.jpg?v=1711351905\"\u003e\n\u003cp\u003eCeramic mugs emblazoned with local references; travel mugs engraved with national park wonders; enamel mugs with custom artwork—there are many options for adding white label branding to mugs and flasks. And, it’s a good time to get into the drinkware space, with \u003ca href=\"https://stir-tea-coffee.com/tea-coffee-news/specialty-coffee-market-set-to-double-to-51-4-billion-in-203/\" rel=\"nofollow\" target=\"_blank\"\u003edemand for specialist coffee continuing to increase\u003c/a\u003e and the market expected to double by 2030.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e7. Essential oils\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"A woman in a robe opens a bottle of skin oil\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/womaninrobe.jpg?v=1711351905\"\u003e\n\u003cp\u003eSelf-care and \u003ca href=\"/enterprise/blog/health-wellness-trends\"\u003ewellness trends\u003c/a\u003e are also showing no signs of slowing, making this a profitable industry for newcomers. Essential oils, diffusers, and bath products can all be white labeled and sold online. Branded oils are a great way for wellness influencers to monetize a personal brand or make their first foray into ecommerce.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e8. LED lights and fairy lights\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"A string of lights hangs above a carnival\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/stringlights.jpg?v=1711351905\"\u003e\n\u003cp\u003eFairy lights, LED light-up sneakers, solar-powered camp lights, flashlights, and novelty lights can all be found through white label manufacturers. There are many brands on the market selling subtle variations of the same product, so invest in differentiating your brand and marketing from your competitors.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e9. Tote bags\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"A man holds a tote bag to his chest\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/totebag.jpg?v=1711351905\"\u003e\n\u003cp\u003eIn recent years, \u003ca href=\"/blog/consumer-trends\"\u003econsumer trends\u003c/a\u003e have pointed to increased interest in supporting sustainable practices and businesses. Retailers can enforce their green credentials with white label products like branded reusable totes. Consider designing and giving away totes to encourage customers to ditch plastic—while increasing your \u003ca href=\"/blog/brand-awareness\"\u003ebrand awareness\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTote bags are great options for graphic designers and artists, too. The large, flat surface is a blank canvas, offering an easy way to monetize your art. White label tote bags are often available through \u003ca href=\"/blog/print-on-demand-companies\"\u003eprint-on-demand companies\u003c/a\u003e, allowing you to get started with a low initial investment.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e10. Massage guns\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"A massage gun sits among coils of rope\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/massagegun.jpg?v=1711351905\"\u003e\n\u003cp\u003eMassage guns are another breakout product idea of recent years, providing post-workout therapy and relief from muscle soreness. Consumer gadgets like massage guns can be excellent white label products to consider if you are looking to sell higher-price, mid-market products. Sites like \u003ca href=\"/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\"\u003eAlibaba\u003c/a\u003e return multiple results for massage guns that can be customized with your own branding. \u003c/p\u003e\n\u003ch3 id=\"17\"\u003e11. Coffee beans\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"Two people enjoy coffee under an umbrella\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/umbrellacoffee.jpg?v=1711351905\"\u003e\n\u003cp\u003eThink beyond mugs—why not sell your own branded coffee beans? Some coffee producers will work with other brands to produce custom blends and packaging.\u003c/p\u003e\n\u003cp\u003eGenerally, these partnerships require a sizable investment, there are many companies designed to help new brands \u003ca href=\"/blog/sell-coffee\"\u003ecreate and sell coffee\u003c/a\u003e on a white label basis. For example, \u003ca href=\"https://apps.shopify.com/dripshipper\"\u003eDripshipper\u003c/a\u003e is a white label coffee bean seller app that integrates with Shopify stores.\u003c/p\u003e\n\u003ch3 id=\"18\"\u003e12. Beach towels\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"A towel and hat are strewn across a bench\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/towelandhat.jpg?v=1711351905\"\u003e\n\u003cp\u003eYou can start a white label business with a seasonal product like beach towels. These products are always in demand and can be customized in a number of ways. Fitness service businesses like surf schools may consider adding white label branding to towels to sell as merch. Artists can customize the entire design, turning drawings or paintings into usable products.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e13. Apparel and fashion accessories\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"A man poses wearing a t-shirt and jacket tied around his waist\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tshirtandsweater.jpg?v=1711351905\"\u003e\n\u003cp\u003eT-shirts, sunglasses, shoes, and more can become white label products to sell. If you run a fashion brand and are looking to upsell or cross-sell with branded accessories, consider adding your logo to white label eyewear. These types of products are often available through print-on-demand companies and include custom options like branded labels and tags.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eHow to choose a white label supplier\u003c/h2\u003e\n\u003cp\u003eWhen you brand a product with your logo, you need to trust that its manufacturer can meet your quality standards. Here’s how to find a white label supplier that suits your business:\u003c/p\u003e\n\u003ch3\u003eCheck the supplier’s reputation\u003c/h3\u003e\n\u003cp\u003eStart by conducting a thorough background check on potential suppliers. Look for white label suppliers who have a track record of reliability and, ideally, already produce products for the leading brands in your niche. A quick search of industry forums can reveal how a supplier has (or hasn’t) supported businesses like yours in the past.\u003c/p\u003e\n\u003ch3\u003eVerify product quality\u003c/h3\u003e\n\u003cp\u003eQuality cannot be compromised. Request detailed information about your chosen product’s manufacturing process and quality control measures. Look for recognized certifications such as ISO (International Organization for Standardization) or GMP (Good Manufacturing Practices).\u003c/p\u003e\n\u003cp\u003eFor example, if you’re sourcing white label dietary supplements, you’ll need to ensure your supplier adheres to Food and Drug Administration (FDA) regulations and has appropriate health and safety measures in place.\u003c/p\u003e\n\u003cp\u003eRequest samples of any product you want to sell, and carefully evaluate the quality before committing to a bulk order.\u003c/p\u003e\n\u003ch3\u003eExplore customization\u003c/h3\u003e\n\u003cp\u003eEven in small ways, the white label products you sell should promote your brand. Ensure your supplier can provide customization options that reflect your brand’s ethos and appeal to your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWhether it’s simple adjustments like custom packaging and labels, or more in-depth changes to recipes and features, your supplier should understand the need for your product to stand out.\u003c/p\u003e\n\u003ch3\u003eReview lead times\u003c/h3\u003e\n\u003cp\u003eEfficient production and delivery timelines are crucial to maintaining \u003ca href=\"/blog/customer-satisfaction\"\u003ecustomer satisfaction\u003c/a\u003e. Discuss production and delivery timelines with your supplier, including contingency plans for what happens when there’s a fluctuation in order volume or \u003ca href=\"/blog/supply-chain-issues\"\u003esupply chain issues\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eWith most retail sales governed by seasonality, it’s important to find a supplier that can handle spiking demand during peak seasons.\u003c/p\u003e\n\u003cp\u003eIf you’re using a print-on-demand service to create your white label products, you’ll be able to easily compare supplier lead times from within the app.\u003c/p\u003e\n\u003ch3\u003eTest customer support\u003c/h3\u003e\n\u003cp\u003eEffective communication is key to any successful partnership. A supplier should be responsive and transparent. Prefer suppliers who assign a dedicated account manager to handle your needs. This can significantly enhance the communication flow and resolve issues quickly.\u003c/p\u003e\n\u003ch3\u003eChoose domestic\u003c/h3\u003e\n\u003cp\u003eIf possible, consider partnering with domestic white label suppliers. This can offer advantages such as shorter shipping times, lower shipping costs, and fewer language barriers, which can streamline communication and operations.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eBest industries for white label products\u003c/h2\u003e\n\u003cp\u003eIn recent years, brands in several industries have leveraged white label manufacturers to expand their product ranges. Here are some of the most promising sectors for white label products:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftware as a service (SaaS):\u003c/strong\u003e Companies without the resources or expertise to develop software can purchase pre-built white label SaaS products, including consumer apps for shopping, streaming, and ordering.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHealth and beauty:\u003c/strong\u003e Basic products like skin care creams or hair care solutions are ideal candidates for white labeling.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFood and beverages:\u003c/strong\u003e This industry has seen a \u003ca href=\"https://www.statista.com/topics/1076/private-label-market/\" rel=\"nofollow\" target=\"_blank\"\u003erise in demand for private label food products\u003c/a\u003e, especially in organic and niche food categories.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClothing and accessories:\u003c/strong\u003e Fashion retailers often use white label solutions to offer branded clothing lines without the need for in-house production.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsumer electronics:\u003c/strong\u003e White label headphones, smartwatches, and other tech accessories are a cost-effective entry point for electronics brands without the ability to \u003ca href=\"/blog/product-development-process\"\u003edevelop products\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHome and garden:\u003c/strong\u003e White label products in home décor and gardening, including furniture, tools, and home accessories, allow retailers to expand their product lines and create \u003ca href=\"/blog/what-is-cross-selling\"\u003ecross-selling\u003c/a\u003e opportunities.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\"\u003ePros and cons of selling white label products\u003c/h2\u003e\n\u003ch3\u003ePros\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCost-effective:\u003c/strong\u003e White labeling lets businesses save on research, development, and production costs.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick market entry: \u003c/strong\u003eWithout a \u003ca href=\"/blog/product-development-process\"\u003eproduct development\u003c/a\u003e phase, brands can go to market more quickly.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketing focus:\u003c/strong\u003e Companies can concentrate their efforts on building a brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScaling options:\u003c/strong\u003e Businesses can expand their product lines rapidly to meet market demand.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eCons\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLimited control:\u003c/strong\u003e Companies using white labeling have less control over the manufacturing process and any issues with production reliability or availability.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLimited customization:\u003c/strong\u003e While some customization is possible, white label products do not offer the same level of uniqueness as private label or fully custom products.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand dilution:\u003c/strong\u003e Poor white label product quality may lead to negative perceptions of the associated brand.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eStart selling your own branded products today\u003c/h2\u003e\n\u003cp\u003eThe barriers to starting a business diminish with every technological advancement, new automation tool, and sales channel where you can find customers. White labeling allows you to start a business today, whether as a \u003ca href=\"/blog/side-hustle\"\u003eside gig\u003c/a\u003e using a print-on-demand service, or with a low-effort \u003ca href=\"/blog/what-is-dropshipping\"\u003edropshipping\u003c/a\u003e website.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eWhite labeling FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere should I sell my white label products?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou should sell white label products in your online store. You can sell directly to customers through your website, as well as via social shopping channels and marketplaces. Some white label sellers also distribute their products to other retailers through wholesale channels.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere can I find white label products?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA popular place to find white label products is Alibaba. But many companies produce a white label version of their products for brands to sell. Some white label providers, including print-on-demand and dropshipping companies, integrate directly with your Shopify store.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start selling white label products?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eChoose a product.\u003c/li\u003e\n\u003cli\u003eFind a supplier and determine if you will buy inventory, dropship, or print products on demand.\u003c/li\u003e\n\u003cli\u003eCreate a brand and branding assets for your business.\u003c/li\u003e\n\u003cli\u003eSubmit your brand customizations according to your supplier’s specifications.\u003c/li\u003e\n\u003cli\u003eSet up a \u003ca href=\"/blog/shopify-stores\"\u003eShopify store\u003c/a\u003e and sales channels. If possible, link your supplier directly to your Shopify store.\u003c/li\u003e\n\u003cli\u003eStart selling!\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eAre there any risks to selling white label products?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWork with reputable white label suppliers that produce safe, legal products. Be sure to investigate any legal considerations, as you are not creating products yourself and will have little oversight of the manufacturing process.\u003c/p\u003e\n\u003cp\u003eThere may also be financial risk if you decide to buy a lot of inventory upfront. As your white label products will be customized with your logo or designs, they will be difficult to return. Research any company you decide to work with and request samples before committing.\u003c/p\u003e\n\u003cp\u003eBe sure that you can personally vouch for the white label products you’re selling. Be ethical and honest with your claims, and transparent with your customers if they have issues.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Take inspiration for your business from this list of the best white label products to sell in 2024.","excerptHtml":"\u003cimg alt=\"Illustration of labels dancing around several bottles of white label products\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/white-label-products_19ca0fad-3c2e-4893-b34f-9aae6daedf6e.jpg?v=1686665157\"\u003e\n\u003cp\u003eTake inspiration for your business from this list of the best white label products to sell in 2024.\u003c/p\u003e","seo":{"__typename":"SEO","title":"The 13 Best White Label Products To Sell in 2024","description":"Take inspiration for your business from this list of the best white label products to sell in 2024."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"The Most Profitable Digital Products to Sell (and How to Promote Them)\",\"url\":\"blog/digital-products\"},{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"Free Business Plan Template- A Practical Framework for Creating Your Business Plan\",\"url\":\"blog/business-plan-template\"},{\"title\":\"17 Unique Business Ideas for You To Try This Year\",\"url\":\"blog/unique-business-ideas\"},{\"title\":\"12 Woodworking Projects and How to Sell Them Online\",\"url\":\"blog/sell-woodworking-projects\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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It’s also one of the most overlooked marketing opportunities for online brands. \u003c/p\u003e\n\u003cp\u003eBy 2027, nearly 23% of consumer purchases are \u003ca href=\"https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/\"\u003eexpected\u003c/a\u003e to happen online. This growth has coincided with an increased focus on improving the packing and \u003ca href=\"/blog/shipping-and-fulfillment\"\u003eshipping\u003c/a\u003e processes to recreate the personal touch of in-store shopping.\u003c/p\u003e\n\u003cp\u003eWhile most packaging is designed to protect or identify your products, taking a purely functional approach means you might be missing out on its full potential. Ahead, learn how to use customized packaging to deliver your products safely while creating a positive experience.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is product packaging?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eThe importance of product packaging\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eTypes of product packaging\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e11 steps to create a product package\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eProduct packaging costs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eBest product packaging design examples\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eProduct packaging FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded grid-container leadpage-container gutter-bottom\"\u003e\n\u003cdiv class=\"leadpage__image\"\u003e\u003c/div\u003e\n\u003cdiv class=\"leadpage__content\"\u003e\n\u003cp class=\"heading--4\"\u003eStreamline and save with Shopify Shipping\u003c/p\u003e\n\u003cp\u003eWhen you ship with Shopify Shipping, you get access to pre-negotiated rates with carriers in the US, Canada, and Australia and you can manage your entire shipping and delivery process in one place.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/shipping\" target=\"_blank\"\u003eGet started with Shopify Shipping\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is product packaging?\u003c/h2\u003e\n\u003cp\u003eProduct packaging refers to the physical materials that house your product. Its main function is to protect products, and can contain usage information, help your product stand up on a retail display, and maintain its contents’ shelf life. But it’s also a company’s chance to delight customers and build \u003ca href=\"/blog/brand-loyalty\"\u003ebrand loyalty\u003c/a\u003e through a memorable branded experience.\u003c/p\u003e\n\u003cp\u003eProduct packaging for ecommerce includes both the product packaging itself (say, the glass bottle that contains body cream or hang tag on a sweater) and the outer packaging (box and tissue) that gets that product to its final destination. Both of these types of retail packaging can be branded and customized to deliver impact.\u003c/p\u003e\n\u003cp\u003eA holistic branded packaging experience is a set of thoughtful design choices and selection of shipping and packing materials. Its purpose is to provide additional value for your customer and your business by way of creating a positive first impression of your \u003ca href=\"/blog/how-to-diy-a-visual-brand\"\u003ebrand identity\u003c/a\u003e—ideally, one that’s memorable and shareable.\u003c/p\u003e\n\u003ch3\u003eWhat is product packaging design?\u003c/h3\u003e\n\u003cp\u003eProduct packaging design refers to the phase of brand identity design where you apply logos, branded graphics, and copy to product and shipping packaging. In some cases it refers to designing custom packages from scratch for your unique product. Packaging design applies to any primary packaging that comes into contact with your product (like blister packs) and secondary packaging for shipping purposes. \u003c/p\u003e\n\u003cp\u003eThe product packaging design process often involves working with standard size templates from a digital printing company. You can use a tool like Adobe Illustrator to design your product’s packaging or outsource to a professional designer.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eThe importance of product packaging \u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"/online-store\"\u003eOnline stores\u003c/a\u003e have fewer direct touchpoints to deliver delight compared with physical retail. While there are many advantages to ecommerce for both seller and buyer, the tradeoff is a lack of direct connection between them. When ecommerce shoppers interact with your package after delivery, it’s your first chance to make an impression through a direct touchpoint.\u003c/p\u003e\n\u003ch3\u003eAdding brand value\u003c/h3\u003e\n\u003cp\u003eProduct packaging can become an extension of your brand. The choices you make can reflect your brand voice, aesthetic, and even values. For example, \u003ca href=\"https://seed.com/\"\u003eSeed\u003c/a\u003e, a direct-to-consumer retailer selling probiotic supplements, uses simple branded packaging made from biodegradable sachets and paper foam inserts. This reinforces Seed’s brand values and increases customer satisfaction among its \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e of eco-conscious buyers. \u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eSeed uses eco-friendly custom product boxes for its product packaging. \u003cem\u003eSeed\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003eCreating a sharable experience\u003c/h3\u003e\n\u003cp\u003eA great experience is worth sharing. If you deliver a delightful experience from the first website interaction to the moment your customer opens their package, they’ll be more inclined to share it. \u003ca href=\"/blog/user-generated-content\"\u003eUser-generated content\u003c/a\u003e and \u003ca href=\"/retail/word-of-mouth-marketing\"\u003eword-of-mouth marketing\u003c/a\u003e are both valuable forms of \u003ca href=\"/blog/organic-marketing\"\u003eorganic marketing\u003c/a\u003e that can benefit brands.\u003c/p\u003e\n\u003ch3\u003eBuilding loyalty\u003c/h3\u003e\n\u003cp\u003eA positive \u003ca href=\"/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand\"\u003eunboxing experience\u003c/a\u003e can also increase customer loyalty and affinity with your brand. Building a long-term brand means bringing customers back time and time again. Investing in retention can move you off of the acquisition treadmill, giving you more time and money to improve your brand experience for your biggest fans.\u003c/p\u003e\n\u003ch3\u003eGrowing sustainably\u003c/h3\u003e\n\u003cp\u003eDemand for sustainable options has meant that companies are popping up everywhere to meet it. It’s easier than ever to walk the walk and truly be a sustainable brand, from manufacturing all the way to shipping.\u003c/p\u003e\n\u003cp\u003eWhen \u003ca href=\"/blog/hero-packaging-marketing-product-launches\"\u003eHero Packaging\u003c/a\u003e ran Google Ads for its biodegradable shipping supplies, the response was overwhelming. “In a week, we got a thousand people signing up [for a free sample], and that was the first sign where we said, ’People are really interested in this,’” says co-founder Anaita Sakar.\u003c/p\u003e\n\u003cbr\u003e \u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/RtygijqXsdE?si=680vqcUcXEG4RPm4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"3\"\u003eTypes of product packaging\u003c/h2\u003e\n\u003cp\u003eProduct packaging refers to both the packaging in direct contact with the product and the packaging used for shipping. Both types can be customized through a digital printing company that specializes in custom packaging. Before you dive into packaging design, let’s look at the different types of packaging you can customize.\u003c/p\u003e\n\u003ch3\u003ePrimary packaging\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eProduct packaging that is in direct contact with your product is called primary packaging. This refers to the packaging of the product itself, before it’s placed in a shipping box with added materials. Examples of primary packaging include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlister packs\u003c/li\u003e\n\u003cli\u003eHang tags\u003c/li\u003e\n\u003cli\u003eGlass or plastic bottles and jars\u003c/li\u003e\n\u003cli\u003eShrink wrap\u003c/li\u003e\n\u003cli\u003eStickers and labels\u003c/li\u003e\n\u003cli\u003eResealable pouches \u003c/li\u003e\n\u003cli\u003eDrawstring fabric bags\u003c/li\u003e\n\u003cli\u003eBundling cord or tape\u003c/li\u003e\n\u003cli\u003eAir-tight wrapping\u003c/li\u003e\n\u003cli\u003eClamshell packaging\u003c/li\u003e\n\u003cli\u003ePaper bands\u003c/li\u003e\n\u003cli\u003eCardboard or plastic tubes\u003c/li\u003e\n\u003cli\u003eShoe boxes\u003c/li\u003e\n\u003cli\u003eJewelry boxes\u003c/li\u003e\n\u003cli\u003eCans\u003c/li\u003e\n\u003cli\u003ePaper labels\u003c/li\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003c/ul\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\"/blog/wild-rye-baking-pivot-into-entrepreneurship\"\u003e\u003cem\u003eWild Rye Baking Magic\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003eSecondary (shipping) packaging\u003c/h3\u003e\n\u003cp\u003eBefore you can ship your products, you’ll need to package them for safe transport. Most products will require some type of box or envelope to protect the order for safe transport, as well as a cushioning material.\u003c/p\u003e\n\u003ch4\u003eCorrugated boxes \u003c/h4\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eFantastapack\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eCardboard boxes are the most common type of product packaging used by online retailers. They’re sturdy, don’t add a ton of weight to packages, and can be recycled. Double-walled corrugated boxes can provide extra strength and durability for heavier weight items. Many cardboard boxes are also made from recycled components for a sustainability factor.\u003c/p\u003e\n\u003ch4\u003ePadded mailers\u003c/h4\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003enoissue\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThese packages are best for shipping smaller, flat, or delicate items such as jewelry, handcrafted goods, or books. Many of these mailers are made from a polyethylene and contain a cushioned or “bubble” insert. In recent years, more companies have switched to eco-friendly versions made from biodegradable materials or paper.\u003c/p\u003e\n\u003ch4\u003eBags and envelopes\u003c/h4\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eHero Packaging\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eUnpadded polyethylene mailers, Tyvek envelopes, or sustainable alternatives are great solutions for soft items that don’t require impact protection—a perfect packaging solution for apparel companies. Bags and poly envelopes are inexpensive, lightweight, strong, and self-sealing, adding efficiency to your shipping process.\u003c/p\u003e\n\u003ch3\u003eTertiary packaging\u003c/h3\u003e\n\u003cp\u003eTertiary packaging is the outermost layer of packaging and is used for shipping and distributing products. It protects products from damage during transit. A corrugated cardboard shipping box containing multiple units of a product is an example. \u003c/p\u003e\n\u003ch3\u003eCustom product packaging\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eBetter Packaging Co.\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAll packaging types described above can be customized with your branding and to your product’s specifications. For specific primary packaging, you may need to work with a manufacturer to design and produce your packaging from scratch. But many standard shipping products can be customized using a company like Hero Packaging or \u003ca href=\"https://www.betterpackaging.com/\"\u003eBetter Packaging Co.\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eThere are many options for printing and customizing everything from tissue and gift wrap to jewelry boxes and shipping envelopes. Branded outer packaging makes an impression the second it lands on your customer’s door stop.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"14\" data-instgrm-permalink=\"https://www.instagram.com/p/ChvD7ShtU6Y/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-captioned=\"\" class=\"instagram-media\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" href=\"https://www.instagram.com/p/ChvD7ShtU6Y/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg xmlns:xlink=\"https://www.w3.org/1999/xlink\" xmlns=\"https://www.w3.org/2000/svg\" version=\"1.1\" viewbox=\"0 0 60 60\" height=\"50px\" width=\"50px\"\u003e\u003cg fill-rule=\"evenodd\" fill=\"none\" stroke-width=\"1\" stroke=\"none\"\u003e\u003cg fill=\"#000000\" transform=\"translate(-511.000000, -20.000000)\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https://www.instagram.com/p/ChvD7ShtU6Y/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by Better Packaging Co. (@betterpackagingco)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch2 id=\"4\"\u003e11 steps to create a product package\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eChoose the right packaging\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eAdd branded tissue paper\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eConsider filler\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eBrand with stickers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eTuck in promotional material\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eAdd a packing slip\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eWrite a custom note\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eInclude educational materials\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eConsider custom tape\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eDesign seasonal packaging\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eAdd a free sample or gift\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eDecide which small business packaging options deliver the best experience and most value for you and your customers. Strategically investing in a few of these product packaging supplies can go a long way to creating an unboxing experience that cements your brand’s identity in the minds of customers.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e1. Choose the right packaging\u003c/h3\u003e\n\u003cp\u003eThe most significant element to consider is your \u003ca href=\"/blog/shipping-and-fulfillment\"\u003eecommerce shipping\u003c/a\u003e container. Depending on your product, this might be a box, bag, or poly mailer. White and brown corrugated packaging options once ruled as the sole option because \u003ca href=\"/blog/cheap-shipping-boxes\"\u003ethey’re cheap\u003c/a\u003e, sturdy, and get the job done, but they may not create the first impression you’re looking for—or be the right fit for your product.\u003c/p\u003e\n\u003cp\u003eDo you own a \u003ca href=\"/blog/sustainable-businesses\"\u003esustainable company\u003c/a\u003e? You can opt for biodegradable packaging alternatives made from compressed coconut fibers or compostable mailers made from corn rather than plastic.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e2. Add branded tissue paper\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eArka\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWrapping your products in tissue paper adds an extra level of luxury, creating anticipation during the unboxing experience. It can also provide protection for delicate items. Custom-printed tissue is another opportunity to add your brand aesthetic to the experience.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e3. Consider filler\u003c/h3\u003e\n\u003cp\u003eTraditional filler includes Styrofoam packing peanuts, foam inserts, air pillows, and bubble wrap. Many brands are meeting customer demand for sustainability and opting for eco-friendly alternatives like recycled crinkle paper (colored or brown), excelsior (wood fibers), and biodegradable packing peanuts made from wheat or cornstarch. The type you choose depends on your product and brand values (i.e., sustainability).\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e4. Brand with stickers\u003c/h3\u003e\n\u003cp\u003eUsing stickers on a plain box or bag is a versatile and fairly inexpensive alternative to creating custom packaging. A branded sticker can seal tissue paper or brand the outside of your packaging. You may also want to include a few extra stickers in the package as a way to thank your customers for their purchase.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e5. Tuck in promotional material\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003enoissue\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eBusiness cards or postcards can be added to packaging to tell customers more about your brand, thank them for their purchase, and even offer a discount on a future purchase. Use QR codes to link customers to a special landing page that you can update more easily than a printed card. You can also send other types of \u003ca href=\"/blog/packaging-inserts\"\u003epackaging inserts\u003c/a\u003e such as newsletters or a branded magazine. This unique packaging idea serves as reading material that deepens the brand’s relationship with customers.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e6. Add a packing slip\u003c/h3\u003e\n\u003cp\u003eIt’s standard to include a receipt or packing slip in your package, but many businesses don’t use this as a branding or marketing opportunity. Add your logo and on-brand messaging. Then, place the receipt and packing slip in the package at a point that makes sense—not at the top of the box where you want to make the biggest splash.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip: \u003c/strong\u003eWhen you print a \u003ca href=\"https://help.shopify.com/en/manual/orders/packing-slips\"\u003epacking slip on Shopify\u003c/a\u003e, you can customize its contents and \u003ca href=\"/blog/product-packaging-design\"\u003eproduct packaging design\u003c/a\u003e by adding or removing elements like your logo or product images. You might also consider including a coupon code on your packing slip to encourage repeat purchases.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e7. Write a custom note\u003c/h3\u003e\n\u003cp\u003eThough handwritten notes may be tricky to scale, new businesses are fighting to earn every customer. Connecting through a personal note can show customers there are real people powering your brand.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-permalink=\"https://www.instagram.com/p/CqmE4WkJG9F/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/p/CqmE4WkJG9F/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/p/CqmE4WkJG9F/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\"\u003eA post shared by Journ Inc. (@journbeauty)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"15\"\u003e8. Include educational materials\u003c/h3\u003e\n\u003cp\u003eIf you sell products that require assembly or instructions for set up and use, add educational materials to your packaging. Sharing educational materials like usage instructions shows that you care about their experience, builds trust, and ensures that customers have a positive initial experience with your product.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e9. Consider custom tape\u003c/h3\u003e\n\u003cp\u003eLike stickers, branded packing tape can be added to a plain box at a lower cost than customizing the whole box. It comes in a variety of colorful options off the shelf, too. \u003c/p\u003e\n\u003ch3 id=\"17\"\u003e10. Design seasonal packaging\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003enoissue\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eTo improve customer experience during the holidays and seasonal events, consider limited edition packaging design that maintains your recognizable brand identity with a festive flair. For more tips, check out this \u003ca href=\"/blog/holiday-shipping-guide\"\u003eholiday shipping guide\u003c/a\u003e to survive and profit during the seasonal rush.\u003c/p\u003e\n\u003ch3 id=\"18\"\u003e11. Add a free sample or gift\u003c/h3\u003e\n\u003cp\u003eSurprise customers with a free sample or gift with purchase inside the packaging. This tactic can help you cross-sell by introducing a customer to new products. Choose an item your customer is likely to be interested in to encourage them to purchase the full size at a later date. \u003c/p\u003e\n\u003ch2 id=\"5\"\u003eProduct packaging costs\u003c/h2\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eArka\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eA downside to a custom-branded packaging experience can be the associated cost. You’ll need to decide based on your average order size and profit margins what options are financially feasible, along with which present the greatest value to your business and customers.\u003c/p\u003e\n\u003ch3\u003eUnbranded packaging\u003c/h3\u003e\n\u003cp\u003eUnbranded packaging is the cheapest solution with many options available off the shelf in a number of quantities and colors. If you go this route, you can always add inexpensive customization with branded tape or stickers. Custom stickers can cost between 10¢ and $2 each, depending on order quantity and size.\u003c/p\u003e\n\u003ch3\u003eBranded packaging\u003c/h3\u003e\n\u003cp\u003eCustom boxes and mailers tend to be the most expensive solution. \u003c/p\u003e\n\u003cp\u003eTo create your own custom printed boxes, you may be looking at a minimum order of 250 and a cost of $2 to $25 per box. Some printing companies have no minimums—but you’ll pay for it. For example, \u003ca href=\"https://packlane.com/products/mailer-box\"\u003ePacklane\u003c/a\u003e will print 15 standard boxes for around $6 each, but if you order 10,000, your cost per unit drops to just over $2 each. On top of that, consider that ecommerce boxes will add more total weight to your shipment than a poly mailer.\u003c/p\u003e\n\u003cp\u003ePoly mailers will average 40¢ to $3 per printed mailer, depending on your order size and material—but you can order as few as 25 at a time with some suppliers (at a cost). Remember that the weight of this solution is low and will keep your shipping rates lower, too.\u003c/p\u003e\n\u003ch3\u003eTips for keeping packaging costs low\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOn sites like \u003ca href=\"/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress\u003c/a\u003e, unbranded colored and patterned boxes can be purchased with a minimum order of 50 units for less than 40¢ each (depending on size), with \u003ca href=\"/blog/free-shipping-and-conversion\"\u003efree shipping\u003c/a\u003e to most countries.\u003c/li\u003e\n\u003cli\u003eThe greater your order size, the cheaper the cost per unit. Strategically plan which items you will use and place larger orders to bring costs down.\u003c/li\u003e\n\u003cli\u003eConsider the impact of weight when looking at the overall cost of your packaging. Higher weights mean higher costs to ship, which can impact your \u003ca href=\"/blog/shipping-strategy\"\u003eshipping strategy\u003c/a\u003e as a whole.\u003c/li\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003c/ul\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"6\"\u003eBest product packaging design examples\u003c/h2\u003e\n\u003cp\u003eTo improve your ecommerce packaging design, we’ve highlighted some creative ideas for shipping you can borrow from these best-in-class online businesses. \u003c/p\u003e\n\u003ch3\u003eCaraway\u003c/h3\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca href=\"https://www.carawayhome.com/\"\u003e Caraway Home\u003c/a\u003e is a direct-to-consumer retailer that sells non-toxic ceramic cookware in unexpected colorways. To convey its values, the brand uses recycled materials with zero-plastic bags, low-impact print dyes, and biodegradable or recyclable inserts to package and ship goods.\u003c/p\u003e\n\u003cp\u003eCaraway also includes a welcome booklet with orders, made from recycled paper, along with messages printed directly on the packaging that improve the unboxing experience.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eOverall, what stands out about Caraway’s ecommerce packaging is how organized and true to its brand aesthetic it is. Because this is a premium product (with a premium cost) little touches like this go a long way to assuring the customer they’ve made a smart purchase.\u003c/p\u003e\n\u003ch3\u003eOtherland\u003c/h3\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca href=\"https://www.otherland.com/\"\u003e Otherland\u003c/a\u003e is a brand known for its beautifully packaged and fragranced candles. Otherland’s founder, Abigail Cook Stone, is a former art buyer for Ralph Lauren stores and therefore understands the importance of aesthetics at every stage of a customer’s interaction with a brand.\u003c/p\u003e\n\u003cp\u003eWhether a customer purchases a limited edition seasonal product or items from the core collection, the experience is familiar and consistent with pops of color and beautiful \u003ca href=\"/blog/what-is-branding\"\u003ebranding\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eAllbirds\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eAllbirds/\u003c/em\u003e\u003ca href=\"https://www.redantler.com/work/allbirds\"\u003e\u003cem\u003eRed Antler\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"http://allbirds.com/\"\u003eAllbirds\u003c/a\u003e is an ecommerce brand selling shoes made from sustainable materials, like tree fiber and sugar cane. This commitment to the planet extends to packaging that’s recycled and printed with soy inks.\u003c/p\u003e\n\u003cp\u003eClever details in Allbirds packaging reflect the brand’s personality and focus on creating a seamless experience from the moment the package arrives. It’s playful and functional—just like the Allbirds brand. \u003c/p\u003e\n\u003ch3\u003eWild Deodorant\u003c/h3\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca href=\"/blog/wild-launch-strategy\"\u003e Wild\u003c/a\u003e is a pioneer in personal care, tackling one of the biggest issues in the category: plastic waste. The brand solved this problem with product packaging. The packaging design process is at the heart of brand identity for Wild, as it serves as the brand’s unique selling proposition.\u003c/p\u003e\n\u003cp\u003e“Everything from shampoo, conditioner, shower gel through to toothpaste and deodorant, people’s bathrooms are absolutely packed full of plastic,” says co-founder Charlie Bowes-Lyon. “Not only did we want to reduce that problem, but we felt we could remove plastic and single-use materials completely.”\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eClever packaging means that customers buy a reusable applicator once, and refill with a product that uses much less waste than conventional deodorant. The refill packaging is made from a compostable bamboo pulp.\u003c/p\u003e\n\u003ch3\u003eNotice Hair Co.\u003c/h3\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca href=\"https://noticehairco.com/\"\u003e Notice Hair Co.\u003c/a\u003e sells sustainable products for your hair, body, and home, with a mission to get as close to zero-waste as possible. It goes against the grain to offer packaging that is minimal and compostable to align with its values. The brand’s signature conditioner and shampoo bars also come wrapped in compostable paper, so there’s virtually no waste.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eThe brand continues to seek out fulfillment centers that commit to its zero-waste and no-plastic policies to lower the brand’s carbon footprint.\u003c/p\u003e\n\u003ch2\u003eCreate an unboxing experience worth sharing\u003c/h2\u003e\n\u003cp\u003eHigh quality packaging that reflects your brand’s voice and values can give you the competitive edge to not only generate \u003ca href=\"/enterprise/repeat-purchases-increase\"\u003erepeat customers\u003c/a\u003e but also attract new ones.\u003c/p\u003e\n\u003cp\u003eConsider the customer’s experience from the first visit to your website to the moment their purchase lands on their doorstep. A thoughtful packaging strategy can create a memorable impression that turns one-time buyers into lifelong brand advocates.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Gracia Lam\u003c/em\u003e \u003cbr\u003e\u003cem\u003eAdditional research by Thea Earl\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"7\"\u003eProduct packaging FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the packaging of a product?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eProduct packaging is the outer packaging that is used to ship a product to the consumer after they purchase it online. It is sometimes called secondary packaging. Ecommerce packaging includes the outer container, infill packaging material, and any other inserts. This packaging should adhere to a company’s \u003ca href=\"/blog/brand-guidelines\"\u003ebrand guidelines\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the main functions of product packaging?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eProtect products from damage.\u003c/li\u003e\n\u003cli\u003eProvide product information. \u003c/li\u003e\n\u003cli\u003eContain multiple items.\u003c/li\u003e\n\u003cli\u003ePromote the brand.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is a packaging example?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003ePrimary packaging is the first layer of packaging that touches the product. This is usually made from high quality materials and printed with the brand’s logo and design elements.\u003c/p\u003e\n\u003cp\u003eExamples include the product label on candy bars or the glass bottle holding face lotion. These are designed to capture attention on store shelves. Secondary packaging includes anything used to ship a product, like shipping boxes and filler. Tertiary packaging includes palettes used to ship mass quantities of product \u003ca href=\"/blog/b2b-marketing\"\u003eB2B\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere can I order custom product packaging?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSuppliers of custom product packaging include: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://heropackaging.com.au/\"\u003eHero Packaging\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://www.betterpackaging.com/\"\u003eBetter Packaging Co.\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://www.fantastapack.com/\"\u003eFantastapack\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://www.arka.com/\"\u003eArka\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"http://www.customboxesnow.com/\"\u003eCustom Boxes Now\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://wolfpack.ca/\"\u003eWolfpack\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://refinepackaging.com/\"\u003eRefine Packaging\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://packlane.com\"\u003ePacklane\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://www.noissue.co/\"\u003enoissue\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"http://digiwrap.com/\"\u003eDigiwrap\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"http://www.tapejungle.com/\"\u003eTape Jungle\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"http://www.stickeryou.com/2\"\u003eSticker You\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://www.stickermule.com/\"\u003eSticker Mule\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"http://www.overnightprints.com/\"\u003eOvernight Prints\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"http://www.vistaprint.com/\"\u003eVista Prints\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the best shipping packaging types?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best packaging types are those that work for your product and budget. The most common product packaging types for shipping include poly bags, corrugated boxes, and padded mailers. If you \u003ca href=\"/blog/211990409-how-to-sell-art-online\"\u003esell art online\u003c/a\u003e, rigid envelopes and cardboard tubes are the best types of packaging.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Product packaging is often a missed marketing opportunity. Learn how to boost retention with a delightful branded packaging experience that leaves a lasting impression on your customers.","excerptHtml":"\u003cp\u003e\u003ca href=\"https://www.shopify.com/blog/ecommerce-packaging\"\u003e\u003cimg alt=\"Illustration of a woman unpacking an ecommerce delivery where the product is wrapped beautifully\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-packaging.jpg?v=1601689465\"\u003e\u003c/a\u003eProduct packaging is often a missed marketing opportunity. Learn how to boost retention with a delightful branded packaging experience that leaves a lasting impression on your customers.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Ultimate Guide To Product Packaging: Tips for 2025","description":"Learn how to create attractive product packaging that increases customer loyalty and boosts retention for your ecommerce business."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/ecommerce-packaging\",\"en-GB\":\"https://www.shopify.com/uk/blog/ecommerce-packaging\",\"en-AU\":\"https://www.shopify.com/au/blog/ecommerce-packaging\",\"en-ID\":\"https://www.shopify.com/id/blog/ecommerce-packaging\",\"en-NZ\":\"https://www.shopify.com/nz/blog/ecommerce-packaging\",\"en-ZA\":\"https://www.shopify.com/za/blog/ecommerce-packaging\",\"en-NG\":\"https://www.shopify.com/ng/blog/ecommerce-packaging\",\"en-PH\":\"https://www.shopify.com/ph/blog/ecommerce-packaging\",\"en-SG\":\"https://www.shopify.com/sg/blog/ecommerce-packaging\",\"en-HK\":\"https://www.shopify.com/hk/blog/ecommerce-packaging\",\"en-IE\":\"https://www.shopify.com/ie/blog/ecommerce-packaging\",\"en-MY\":\"https://www.shopify.com/my/blog/ecommerce-packaging\",\"pt\":\"https://www.shopify.com/br/blog/unboxing-embalagem-de-produtos\",\"de\":\"https://www.shopify.com/de/blog/kundenbindung-individuelle-verpackungen\",\"es\":\"https://www.shopify.com/es/blog/10145537-como-redisenar-exitosamente-el-empaque-de-tu-producto\",\"it\":\"https://www.shopify.com/it/blog/imballaggi-per-spedizioni\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Ecommerce Fulfillment Guide: How To Win at Order Fulfillment\",\"url\":\"blog/fulfillment-services\"},{\"title\":\"Print Shipping Labels From Your Phone With the Shopify Mobile App\",\"url\":\"blog/shipping-labels-on-mobile\"},{\"title\":\"What Is an Enterprise? Definition and Example\",\"url\":\"blog/what-is-an-enterprise\"},{\"title\":\"How To Charge Sales Tax in the US (2024)\",\"url\":\"blog/16480780-should-you-be-charging-sales-tax-on-your-online-store\"},{\"title\":\"Ecommerce International Shipping: Deliver Worldwide (2024)\",\"url\":\"blog/international-shipping\"},{\"title\":\"Eco-Friendly Packaging: 6 Sustainable Packaging Ideas for 2024\",\"url\":\"blog/sustainable-packaging-and-shipping-solutions\"},{\"title\":\"What Is Merchandising? Definition and Guide\",\"url\":\"blog/what-is-merchandising\"},{\"title\":\"FOB Shipping Points Explained: All You Need To Know\",\"url\":\"blog/what-is-fob-shipping-point\"},{\"title\":\"How To Prepare for Shipping Rate Changes\",\"url\":\"blog/shipping-rate-changes\"},{\"title\":\"How to Build Business Credit in 6 Simple Steps (2024)\",\"url\":\"blog/business-credit\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce-packaging_acadbf6a-7f08-49ad-9d2c-613072c82261.jpg?v=1729525745","imageAltText":"Illustration of a woman unpacking an ecommerce delivery where the product is wrapped beautifully","modifiedAt":"Aug 19, 2024","modifiedAtRaw":"2024-08-19T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/12280057","handle":"youtube-marketing","title":"The Ultimate Guide to YouTube Marketing (2025)","publishedAt":"2024-08-16T07:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/youtube_20marketing.png?v=1729525816","altText":"Icon representing a YouTube play button","width":1848,"height":782},"tags":["Marketing","Social Media Optimization"],"contentHtml":"\u003ciframe src=\"https://www.youtube.com/embed/0scf9-XKeEA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\nThere’s no denying it any longer: Your brand needs video.\n\u003cp\u003eVideos are consumers’ preferred content format, with 91% \u003ca href=\"https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2023.pdf\"\u003ereporting\u003c/a\u003e they want to see more of it from brands. Video platforms like YouTube, TikTok, and Instagram give creators and businesses the potential to achieve massive reach with organic and paid content. Also, the native search functions on these platforms are powerful tools for product discovery.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/video-marketing\"\u003eVideo marketing\u003c/a\u003e might at first seem a daunting subject, but it’s easier than you think to get started, publish videos, and generate engagement with your content. Cover the basics and you could quickly drive more traffic and sales to your business.\u003c/p\u003e\n\u003cp\u003eThis guide will help you set up a YouTube channel and understand YouTube marketing, including effective content formats and promotion strategies. Drawing from examples of successful brand channels, learn best practices to add the power of video to your brand strategy.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch2\u003eContents 🎥\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is YouTube marketing?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to create a YouTube channel\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eCommon YouTube video formats\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eHow to promote your YouTube channel\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e5 YouTube marketing strategies and tips\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003ePopular YouTube marketing tools\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eYouTube marketing FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eGet your free creative brief template for video\u003c/p\u003e\n\u003cp\u003eMake your ads come to life on Facebook, TikTok, YouTube, and more. Create compelling video ads for social media with our creative brief template.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/first-sale/creative-brief-for-video-shoot?utm_campaign=First_Day_to_First_Sale\u0026amp;utm_source=blog\" target=\"_blank\"\u003eLearn More\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is YouTube marketing?\u003c/h2\u003e\nYouTube marketing is the practice of using video content on YouTube to promote a brand or product. It includes a mix of creating and promoting YouTube videos on a dedicated brand YouTube channel. \n\u003cp\u003eExamples of YouTube marketing include using \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003esearch engine optimization\u003c/a\u003e (SEO) to rank brand videos for relevant search terms, partnering with influencers to increase brand reach, and running video ads on YouTube to serve promotional content to potential customers.\u003c/p\u003e\n\u003cp\u003eBrand YouTube channels share a mix of content and formats—from how-to videos to explainer videos—to meet certain business goals, such as \u003ca href=\"/blog/building-community\"\u003ebuilding community\u003c/a\u003e and reaching sales targets. \u003c/p\u003e\n\u003ch3\u003eIs YouTube effective for marketing?\u003c/h3\u003e\n\u003cp\u003eYouTube is the \u003ca href=\"https://www.semrush.com/website/top/\"\u003esecond-most-visited website\u003c/a\u003e in the world, accessed in more than 100 countries and 80 languages. \u003ca href=\"https://backlinko.com/youtube-users#daily-active-users\"\u003eSixty-two percent\u003c/a\u003e of US YouTube users access the site daily and more than \u003ca href=\"https://www.globalmediainsight.com/blog/youtube-users-statistics/\"\u003eone billion hours\u003c/a\u003e of content is watched on YouTube every single day. The number of YouTube users is expected to top \u003ca href=\"https://www.oberlo.ca/statistics/how-many-people-use-youtube#:~:text=How%20many%20users%20does%20YouTube,a%2010.6%25%20increase%20from%202022.\"\u003eone billion\u003c/a\u003e by 2026.\u003c/p\u003e\n\u003cp\u003eYouTube isn’t just for big brands. According to YouTube, 70% of viewers report that the platform makes them more aware of new brands. While TikTok’s reputation as a product discovery tool and go-to search engine for Gen Z is growing, YouTube still holds its own, with over \u003ca href=\"https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/youtube-brand-discovery-data/\"\u003e90%\u003c/a\u003e of people globally reporting they have found new brands or products on the platform. \u003c/p\u003e\n\u003cp\u003eIn order to benefit from the effectiveness of YouTube marketing, there are a few steps to get started and best practices to follow as you create content, build your audience, and develop your YouTube strategy.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eHow to create a YouTube channel\u003c/h2\u003e\nBefore you start creating video content, you’ll need to set up your YouTube channel. Ahead, we’ll use a fictitious brand, Molly’s Soaps, to walk you through the steps to get set up. Note: Before you proceed, be sure you have a Google account—you’ll need this in order to create a channel. It’s free to create and only takes a few minutes.\n\u003cp\u003eLet’s get started.\u003c/p\u003e\n\u003ch3\u003e1. Create a YouTube account\u003c/h3\u003e\n\u003cp\u003eLog in to your Google account in your browser and navigate to the \u003ca href=\"https://www.youtube.com/channel_switcher\"\u003eYouTube channels\u003c/a\u003e page. You will see your personal account, any brand accounts you currently manage, and the option to create a new YouTube channel. Click “Create a channel.”\u003c/p\u003e\n\n\u003cp\u003eNow, choose a channel name and click “Create.”\u003c/p\u003e\n\u003ch3\u003e2. Create your YouTube channel art\u003c/h3\u003e\n\u003cp\u003eOnce you’ve set up your account, it’s time to customize it to your brand specifications—in the same way you would customize a website. This helps customers find and recognize your brand. On your new channel page, click “Customize channel.”\u003c/p\u003e\n\n\u003cp\u003eThis action will open YouTube Studio. Click “Continue.”\u003c/p\u003e\n\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cbr\u003eToggle to “Branding” in the upper navigation to get this view:\n\n\u003cp\u003eFollow the prompts within each section to upload your channel art, including a profile picture, banner image, and video watermark within the posted specifications for each: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eProfile picture: PNG or GIF, 98 pixels x 98 pixels and under 4 MB\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBanner image (appears at the top of your YouTube channel): 2048 pixels x 1152 pixels and under 6 MB\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eVideo watermark (appears in the lower right corner of videos) : PNG, BMP, JPG, or GIF, 150 pixels x 150 pixels, and less than 1 MB\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eOnce you have uploaded these images, you can click “Change” or “Remove” to update them. \u003c/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\n\u003cp\u003eNow click “Publish,” then “View channel” to see your hard work in action.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e💡 Tips\u003c/strong\u003e: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eDon’t have a logo? Use \u003ca href=\"https://www.shopify.com/tools/logo-maker\"\u003eLogo Maker\u003c/a\u003e to create a free logo in minutes.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eA tool like \u003ca href=\"https://www.canva.com/\"\u003eCanva\u003c/a\u003e is a great way to create custom graphics for your YouTube banner.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTry the \u003ca href=\"https://www.shopify.com/tools/image-resizer\"\u003efree image resizer\u003c/a\u003e by Shopify to crop and resize your images to YouTube’s specs.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e3. Complete your profile\u003c/h3\u003e\n\u003cp\u003eNavigate back to the channel customization section and toggle to “Basic info.”\u003c/p\u003e\nHere, you will update the name of your channel (if applicable), choose a handle, and add a channel description that tells viewers about your brand and what to expect in your video content. \n\u003cp\u003eRemember that YouTube is a destination for search. Your description text is an opportunity to capture popular search terms (or keywords) that your potential customers are looking for. In this example for Molly’s Soaps, note keywords like “organic,” “beauty,” “skincare,” and “DIY.” \u003c/p\u003e\n\u003cp\u003eOn this page, you can also add links to your website and other social media profiles. Here is an example of how \u003ca href=\"/blog/vanguard-gender-fluid-wellness-products\"\u003eNOTO Botanics\u003c/a\u003e uses this space to describe the \u003ca href=\"/blog/what-is-mission-statement\"\u003ebrand’s mission\u003c/a\u003e and link to its store.\u003c/p\u003e\n\u003ch3\u003e4. Bonus: Create your channel trailer\u003c/h3\u003e\n\u003cp\u003eWhile your YouTube channel is now ready to be a hub for your amazing content, there are a few additional steps you can take to improve the experience for your subscribers. \u003c/p\u003e\n\u003cp\u003eClick over to “Layout” in the top navigation to see your options. \u003c/p\u003e\n\u003cp\u003eYour channel trailer is like a movie trailer—it exists to give a preview to anyone who lands on your channel and to help them decide if they want to watch more. \u003c/p\u003e\n\u003cp\u003eYour trailer should be a short video that tells your \u003ca href=\"/blog/brand-storytelling\"\u003ebrand story\u003c/a\u003e, introduces you (the face of the YouTube channel), and shares a bit about what they should expect from your YouTube videos. You may only have a few seconds to capture a viewer’s interest, so make those seconds matter!\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/overdraft-blenders-eyewear\"\u003eBlenders Eyewear\u003c/a\u003e greets new visitors to its channel with a 30-second trailer about the brand’s community. \u003c/p\u003e\nYou can also choose a featured video just for subscribers that will appear in place of your trailer when they land on your channel’s home page.\n\u003ch2 id=\"3\"\u003eCommon types of YouTube videos\u003c/h2\u003e\n\u003cp\u003eNow that your channel is ready for content—and viewers—you should understand the different YouTube video formats to decide which are best for your brand and goals. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePopular formats include:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCustomer reviews, case studies, and testimonials\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eProduct demo videos\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eYouTube Live\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eVlogs\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eYouTube Shorts\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eEducational videos, explainers, and tutorials\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInternet trend and meme videos\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOther YouTube video formats\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eCustomer reviews, case studies, and testimonials\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"h/blog/customer-testimonials\"\u003eCustomer testimonials\u003c/a\u003e are video reviews from real customers who have used your products. This is an extremely effective video format for brands, as it adds authenticity to your claims and builds trust. They’re great for sales too: \u003ca href=\"https://www.wyzowl.com/video-marketing-statistics/\"\u003e89%\u003c/a\u003e of people say watching a video has convinced them to buy a product or service.\u003c/p\u003e\n\u003cp\u003eFresh Beauty consolidates video testimonials from its customers in a playlist accessed directly from the brand’s home page.\u003c/p\u003e\nEncourage your customers to review your products and incentivize video submissions. You can even create a video callout like the one below by Fresh. Testimonials can be produced by cutting together video reviews from customers. Similar to testimonials, case studies center the customer experience and are usually produced by the brand (versus reviews that are generally \u003ca href=\"/blog/user-generated-content\"\u003euser-generated content\u003c/a\u003e).\n\n\u003ch3\u003eProduct demo videos\u003c/h3\u003e\n\u003cp\u003eA product demo is an educational video that demonstrates how customers can use your product. This type of video can help your customer determine if the product is right for them, if they have the ability to use it, and what results they might expect. \u003c/p\u003e\n\u003cp\u003eThe essential ingredients of a product demo video are clear instructions for use and multiple angles or views of each step. In some cases, the person demonstrating the product should possess qualities common to your target audience. \u003c/p\u003e\n\u003cp\u003eHere is a great example from hair brand Batiste:\u003c/p\u003e\n\n\u003ch3\u003eYouTube Live\u003c/h3\u003e\n\u003cp\u003eYouTube Live is yet another live streaming option for creators. Connecting live with fans and subscribers is a unique way for brands and creators to \u003ca href=\"/blog/15359677-why-online-store-owners-should-embrace-online-reviews\"\u003ecollect feedback\u003c/a\u003e, answer customer questions, and engage in real time. This is a popular format for educational content, fitness classes, ask-me-anything sessions, and new product drops. \u003c/p\u003e\n\u003cp\u003eYegi Saryan of \u003ca href=\"/blog/overdraft-yegi-beauty\"\u003eYegi Beauty\u003c/a\u003e sells classes alongside her professional lash extension products. Her YouTube Live sessions give potential customers a taste of her paid content with a free teaser on YouTube.\u003c/p\u003e\n\n\u003ch3\u003eVlogs\u003c/h3\u003e\n\u003cp\u003eA vlog (short for video log or video blog) is a popular YouTube format, especially for \u003ca href=\"/blog/creator-economy\"\u003ecreators\u003c/a\u003e and founder brands. These are generally shot with the vlogger talking to the camera or narrating behind-the-scenes content. \u003c/p\u003e\n\u003cp\u003eVlogs can add authenticity to a brand, as subscribers can see there’s a real person behind the products. According to Google, 85% of viewers \u003ca href=\"https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/trending-visual-stories/viewer-choice-reshapes-content/\"\u003esay\u003c/a\u003e good content makes them feel something emotionally. \u003c/p\u003e\n\u003cp\u003eVlog about topics or events relevant to your brand, give viewers a “day in the life” peek behind the curtain, or share your origin story.\u003c/p\u003e\n\u003cp\u003eCreator \u003ca href=\"/blog/amanda-rach-lee-community-building\"\u003eAmanda Rach Lee\u003c/a\u003e built her massive following and \u003ca href=\"/blog/personal-brand\"\u003epersonal brand\u003c/a\u003e on YouTube by bullet journaling on her channel with authentic, personal content. She monetizes her YouTube videos like these—a week in the life of France and inside her cleaning ritual—with relevant brand sponsorships.\u003c/p\u003e\n\n\n\u003ch3\u003eYouTube Shorts\u003c/h3\u003e\n\u003cp\u003eLike your channel trailer, a YouTube Short can be a great promotional tool for your other content. Fifty-nine percent of Gen Z \u003ca href=\"https://www.thinkwithgoogle.com/marketing-strategies/video/short-and-long-form-videos/\"\u003euse\u003c/a\u003e short-form video to discover products or creators before watching longer versions. Shorts are vertical format videos best watched on mobile that max out at 60 seconds. \u003c/p\u003e\n\u003cp\u003eWhile creating long-form edited content can be time consuming, Shorts are naturally more casual and handheld, not requiring a ton of post-production work. They offer an easy way to keep your channel fresh with new content.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/popflex-product-design\"\u003ePopflex\u003c/a\u003e creator Cassey Ho uses shorts on personal and brand channels to share quick fitness tips, product announcements, and mini vlogs. \u003c/p\u003e\n\n\u003ch3\u003eEducational videos, explainers, and tutorials \u003c/h3\u003e\n\u003cp\u003eWith 86% of US viewers \u003ca href=\"https://www.thinkwithgoogle.com/marketing-strategies/video/youtube-learning-statistics/\"\u003ereporting\u003c/a\u003e that they often use YouTube to learn new information and 88% \u003ca href=\"https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/trending-visual-stories/viewer-choice-reshapes-content\"\u003esaying\u003c/a\u003e they use it to expand their thinking, educational videos can be an effective format for brands. \u003c/p\u003e\n\u003cp\u003eSome types of educational or explainer videos include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eA tutorial on cleaning or maintaining a product\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAn explainer on using your product with complementary products\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTroubleshooting common problems reported by customers\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eA DIY demo that uses your product or is related to your brand\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHighlighting a unique product feature and its various benefits\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eA course or short tutorial \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor example, a brand that sells planters and gardening supplies may reach potential customers with content like “how to grow seedlings” or “the best fertilizer for vegetable plants.”\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/wil-yeung\"\u003eWil Yeung\u003c/a\u003e started his cooking channel with educational videos that introduce viewers to vegan cooking and take them step by step through his recipes. This content has helped him build his channel subscribers to over one million. Wil uses this free content to build his subscriber list, promote his paid course, and sell his recipe books.\u003c/p\u003e\n\n\n\u003cp\u003eOutdoor brand \u003ca href=\"https://youtu.be/uTa7MHbac2U\"\u003eSnow Peak USA\u003c/a\u003e not only uses its channel for practical product demos, it also creates tutorial and explainer content that helps its customers enjoy the outdoor life by using its products. \u003c/p\u003e\n\n\u003cp\u003eThis video provides value to the brand’s customers with tips for camping, while also highlighting Snow Peak products.\u003c/p\u003e\n\u003ch3\u003eInternet trends and meme videos\u003c/h3\u003e\n\u003cp\u003eOne survey found that 57% of Gen Z \u003ca href=\"https://www.youtube.com/trends/articles/gen-z-brands-memes/\"\u003elike\u003c/a\u003e when brands participate in memes. Hopping on memes or trending content can pay off for brands—if it’s done right. Capture some of the search traffic on popular terms and offer a unique take on the trend that’s relevant to your brand. \u003c/p\u003e\n\u003cp\u003eIn 2022, Gen Z viewers \u003ca href=\"https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/gen-z-viewing-habits/\"\u003ereported\u003c/a\u003e that they used YouTube for relaxing content, and search terms like “ASMR” skyrocketed. If you’re looking to reach a younger target audience, use Google Trends and follow popular creators on TikTok, YouTube, and Instagram to stay abreast of trends.\u003c/p\u003e\n\u003ch3\u003eOther YouTube video formats\u003c/h3\u003e\n\u003cp\u003eThere are many different formats you can try to see which work best for your brand and goals. Experiment with listicle videos (roundups of products or tips), whiteboard videos, challenge videos (either you complete a trending challenge and/or create a challenge for your viewers), influencer cameos, and unboxing videos. \u003c/p\u003e\n\u003ciframe src=\"https://www.youtube.com/embed/0scf9-XKeEA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"4\"\u003eHow to promote your YouTube channel\u003c/h2\u003e\n\u003cp\u003eGrowing your channel relies on a measured approach to attract the right users with the right content. But great content alone won’t move the needle if no one sees it. Try these tools and tactics to build views and subscribers to grow your channel.\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eUse SEO\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePromote across social media channels\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eEmbed videos in blog posts\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eShare videos with email marketing\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTry partnerships, collabs, and influencer marketing\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUse paid advertising through YouTube Ads\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCreate playlists\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eEnable automation\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eUse SEO\u003c/h3\u003e\n\u003cp\u003eIf you think of YouTube as a search engine, you should treat it as you do any website: give it the best chance to rank, thereby increasing organic (free) traffic. To do so, you’ll need to employ SEO strategies. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\"\u003eResearch keywords\u003c/a\u003e and ranking content for those keywords, and use your findings to inform your video title, description, and thumbnail image (the image that appears in search listings and on your channel) for each piece of content. Use categories and tags to help YouTube better understand what your video is about.\u003c/p\u003e\n\u003cp\u003eHaving a solid SEO strategy can help your video appear in a featured snippet at the top of search results. The top Google result for the search term “winged eyeliner tutorial” is a video featured snippet:\u003c/p\u003e\nSEO can also help your chances of appearing in YouTube search results. Camping channel Outdoor Zone has built authority as a channel offering valuable content about outdoor life, and its videos are optimized to rank for search terms relevant to its brand and products.\n\u003cp\u003eOutdoor Zone used relevant keywords in the description, title, and even its channel name to rank in the top spot for “best solar camping lantern.”\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🎥 Learn more: \u003c/strong\u003e\u003ca href=\"/blog/youtube-seo\"\u003e9 YouTube SEO Tips and Techniques\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003ePromote across social media channels\u003c/h3\u003e\n\u003cp\u003eIf you’re starting to grow your YouTube channel but you already have a following on other platforms like Twitter or \u003ca href=\"/blog/tiktok-marketing\"\u003eTikTok\u003c/a\u003e, cross promote your content to these audiences to port them over. This is the easiest audience to convert, as they already know and follow your brand. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://twitter.com/Allbirds/status/1592547841536593921\"\u003eIn this example\u003c/a\u003e, shoe brand Allbirds promoted a \u003ca href=\"https://www.youtube.com/watch?v=Ap8T8teD9V4\"\u003ecollab video\u003c/a\u003e with athlete Marshawn Lynch to its 30,000 Twitter followers. \u003c/p\u003e\n\n\u003ch3\u003eEmbed videos in blog posts\u003c/h3\u003e\n\u003cp\u003eAnother way to promote your YouTube channel is to embed your videos in blog posts on your website. You can add SEO power to your video by including it in long-form content that also has an opportunity to rank. Video content in blog posts helps posts to rank, too. Win-win!\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/sugar-cosmetics-dtc\"\u003eSUGAR Cosmetics\u003c/a\u003e embeds YouTube content into relevant blog posts, like this one, a tutorial on using lipstick in multiple ways.\u003c/p\u003e\n\n\u003ch3\u003eShare videos with email marketing\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/email-marketing-best-practices\"\u003eBuilding an email list\u003c/a\u003e is always advisable for brands, because it’s an audience you own, no matter what happens to social platforms. There are a few ways you can use your email list to promote your videos: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eEmbed a video or link to a video using a thumbnail directly in the email.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eLink to your channel in every email. Many brands add social icons to the footer of emails—include your channel link among them.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eGet video content featured in a relevant email with a large following, either through a sponsored placement or a brand collaboration.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIn this email example from \u003ca href=\"https://hellotushy.com/\"\u003eTushy\u003c/a\u003e, the bidet brand used a GIF preview of the video, a short description, and a button to push readers to its long-form video content. \u003c/p\u003e\n\n\u003ch3\u003eTry partnerships, collabs, and influencer marketing\u003c/h3\u003e\n\u003cp\u003ePartnering or \u003ca href=\"https://www.shopify.com/collabs\"\u003ecollaborating\u003c/a\u003e with other brands or popular creators can provide a boost to your YouTube views and subscribers. You can either partner with similar-sized accounts for mutual benefit or you can try a paid cameo from a larger creator or influencer whose audience resembles your ideal customer. \u003c/p\u003e\n\u003cp\u003eTrixie Mattel often features other popular drag queens and makeup artists in her makeup tutorial content on YouTube. This extends her reach when the content is promoted by her guests, and drives views and awareness for her brand, \u003ca href=\"https://trixiecosmetics.com/\"\u003eTrixie Cosmetics\u003c/a\u003e. \u003c/p\u003e\n\n\u003ch3\u003eUse paid advertising through YouTube ads\u003c/h3\u003e\n\u003cp\u003ePaying to get the right eyes on your content is a good way to quickly grow a channel. \u003ca href=\"https://www.thinkwithgoogle.com/marketing-strategies/search/youtube-ad-google-ad-conversion-data/\"\u003eGoogle data\u003c/a\u003e finds brands that run YouTube ads alongside Google ads see 3% higher search conversion rates and a 4% lower search cost compared to those that run Google ads alone. \u003c/p\u003e\n\u003cp\u003eRunning video ads using existing content is one approach, but Google \u003ca href=\"https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/video-advertising-roi-on-youtube/\"\u003eadvises\u003c/a\u003e that brands invest in a YouTube ads strategy to see the best return on investment. For your brand, this may mean experimenting with different types of content to see which offer the best results.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-weight: 400;\"\u003e💡 \u003c/span\u003eTIP: \u003c/strong\u003eWant better ad performance? Use \u003ca href=\"https://www.shopify.com/plus/upgrade?itcat=coreblog\u0026amp;itterm=shopify-plus-audiences-cta#Audiences\" target=\"_blank\"\u003eShopify Audiences\u003c/a\u003e to find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eEmerging trends in viewing habits should also be considered. Vertical video is a growing preference among younger viewers and these assets on YouTube Shorts are \u003ca href=\"https://sproutsocial.com/insights/youtube-stats/#advertising\"\u003eproducing\u003c/a\u003e 10% to 20% more conversions compared to landscape video ads.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🎥 Learn more: \u003c/strong\u003e\u003ca href=\"/blog/youtube-ads\"\u003eYouTube Ads for Beginners: How To Successfully Advertise on YouTube\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003eCreate playlists\u003c/h3\u003e\n\u003cp\u003eA playlist is a tool to organize your channel, but they can also help drive more views and subscribers. Here’s how:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eThey encourage people to watch more videos due to the auto-play feature, which queues up the next video in the playlist.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eThey enable better discoverability. Videos within the same playlist are more likely to appear in the sidebar where viewers can discover related content.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIn this example from popular YouTuber Mr. Kate, a Room Makeovers playlist organizes all relevant videos in one place.\u003c/p\u003e\n\n\n\u003cp\u003e\u003cstrong\u003e🎥 Learn more: \u003c/strong\u003e\u003ca href=\"/blog/how-to-get-more-subscribers-on-youtube\"\u003e15 Ways To Get More YouTube Subscribers\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003eEnable automation\u003c/h3\u003e\n\u003cp\u003eBrands with staying power are those willing to explore and harness new technology to grow and succeed. In a Google \u003ca href=\"https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/tried-and-new-marketing-approach/\"\u003ecase study\u003c/a\u003e, shoe brand Rothy’s explained how employing automation to surface creative assets across channels grew conversions by 60% and increased revenue by 59%. \u003c/p\u003e\n\u003cp\u003eThere are several \u003ca href=\"/blog/business-bots-roundup\"\u003eautomation tools\u003c/a\u003e on the market that can help brands automate tasks like scheduling YouTube content, managing comments, and analyzing video performance. \u003c/p\u003e\n\u003ch2 id=\"5\"\u003e5 YouTube marketing strategies and tips\u003c/h2\u003e\nThese five YouTube marketing tips and tricks will help you create great videos that reach more eyeballs, gain subscribers, and put more money in your pocket.\n\u003ch3\u003e1. Define your YouTube audience \u003c/h3\u003e\n\u003cp\u003eDefining your YouTube audience is as important as identifying your \u003ca href=\"/blog/target-market\"\u003etarget customer\u003c/a\u003e. This exercise helps keep your content focused—something that signals to YouTube that your channel may be an authority on that topic. YouTube will learn to show your content to relevant audiences based on their interests, which can move you higher in search results. \u003c/p\u003e\n\u003cp\u003eDefine your audience beyond what they need from your product. Are they looking for educational or tutorial content? Do they have interests that are relevant to your brand? Get to know them before you create any content.\u003c/p\u003e\n\u003ch3\u003e2. Use design to attract views\u003c/h3\u003e\n\u003cp\u003eYour YouTube channel is another extension of your brand. As with your YouTube channel art, the design of your video content and thumbnails should be a reflection of your brand, using recognizable fonts, colors, and graphic elements.\u003c/p\u003e\n\u003cp\u003eWhen it comes to search results, your video thumbnail can play a big part in getting people to click. A custom thumbnail stands out and highlights the elements of the video that are important. That may be text (a keyword or short description), a headshot of you (and any key people in the video), and other elements that convey an energy or mood. \u003c/p\u003e\n\u003cp\u003ePopular craft YouTuber and the founder behind \u003ca href=\"https://tlyarncrafts.com/\"\u003eTL Yarn Crafts\u003c/a\u003e uses custom thumbnails for each video, with bold colors, text, and imagery to attract clicks. Note how she highlighted the tutorial time in one video and the cost of a product in a review video. \u003c/p\u003e\n\n\u003ch3\u003e3. Create consistent content that adds value\u003c/h3\u003e\n\u003cp\u003eYour content should always add value to the viewer. Rather than just promote your products, offer them something they can’t get elsewhere. Think tutorials, tips, collabs, demos, and more. \u003c/p\u003e\n\u003cp\u003ePlan your content alongside your product and collection drops, shopping holidays, current events, and other outside factors that are relevant to your brand and target audience. Providing a consistent experience also keeps viewers coming back and can drive up subscriber count. Learn from your most popular videos and create more of that type of content. \u003c/p\u003e\n\u003cp\u003eLong-form content and more produced videos may be too resource-heavy to produce on a regular basis, but YouTube Shorts offer a way to keep content fresh and flowing with less effort.\u003c/p\u003e\n\u003ch3\u003e4. Make your channel shoppable\u003c/h3\u003e\n\u003cp\u003eLet’s be honest: the main reason brands invest in content is to ultimately make a sale. You will achieve other goals through creating your video content—like community building and brand awareness—but at the end of the day, you want to make money.\u003c/p\u003e\n\u003cp\u003eMake it easier for viewers to convert to shoppers: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eLink to your store on your channel’s About tab.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInclude product links in each video description. This is especially helpful if you are referencing or demoing a particular product within that video.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSell directly on YouTube by integrating your Shopify store with \u003ca href=\"https://www.shopify.com/youtube\"\u003eYouTube Shopping\u003c/a\u003e. This is an easy way to surface products from your store on your videos and even in your livestreams.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYouTube channels like \u003ca href=\"https://www.youtube.com/channel/UCm0f2zUj2eSEKfH8IpyHV3Q\"\u003eBeardBrand\u003c/a\u003e and \u003ca href=\"https://www.youtube.com/user/christendominique\"\u003eDominique Cosmetics\u003c/a\u003e both use YouTube Shopping to sell products in their videos:\u003c/p\u003e\n\n\n\u003ch3\u003e5. Keep up with trends\u003c/h3\u003e\n\u003cp\u003eFollowing trends will not only ensure you stay on the cutting edge of your industry, but will help you gain \u003ca href=\"/blog/how-to-increase-website-traffic\"\u003eorganic traffic\u003c/a\u003e. Creating content around emerging trends means you’re targeting keywords used by your potential customers.\u003c/p\u003e\n\u003cp\u003ePastel makeup was a 2023 beauty trend predicted by \u003cem\u003eCosmopolitan\u003c/em\u003e magazine at the beginning of the year. As this trend emerged, creators jumped on the opportunity to produce Shorts and long-form content to ride the wave of the increased search volume.\u003c/p\u003e\n\n\u003cp\u003eTrends can also provide great inspiration for upcoming content. If you have no upcoming product releases or new tutorials to share, try a roundup (or listicle) video that reviews your favorite products within a trend. Bonus points if you can include your own!\u003c/p\u003e\n\u003ch2 id=\"6\"\u003ePopular YouTube marketing tools \u003c/h2\u003e\nYouTube marketing tools can make the task of maintaining YouTube channels much simpler, saving you time and guesswork. These apps can help with creating videos, promoting products, understanding keyword research, generating video descriptions, and developing captivating thumbnails.\n\u003ch3\u003eYouTube Shopping affiliate program\u003c/h3\u003e\n\u003cp\u003eMarketing on YouTube isn’t limited to your own channel. Let other popular creators promote your products by adding them to \u003ca href=\"https://support.google.com/youtube/answer/13376398\"\u003eYouTube’s affiliate program\u003c/a\u003e. Via the program, YouTubers can tag your products in their videos, giving viewers a convenient way to find product information and visit your store.\u003c/p\u003e\n\u003cp\u003eEligible Shopify users can add their products to YouTube’s affiliate program from their Shopify dashboard. Simply install the \u003ca href=\"https://www.shopify.com/google\"\u003eGoogle \u0026amp; YouTube app\u003c/a\u003e to join the program and set your commission rates and terms.\u003c/p\u003e\n\u003ch3\u003eYouTube Analytics\u003c/h3\u003e\n\u003cp\u003eYouTube’s own built-in analytics can be valuable in helping you understand your video and channel performance. You can access YouTube Analytics for your brand’s channel in \u003ca href=\"https://studio.youtube.com/\"\u003eYouTube Studio\u003c/a\u003e, where you’ll find insights on your video views, watch time, reach, engagement, and audience profile. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🎥 Learn more: \u003c/strong\u003e\u003ca href=\"/blog/6763696-youtube-analytics-10-ways-to-track-video-performance\"\u003eHow to Find and Analyze Your YouTube Analytics Data\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003eVideoWise\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/videowise-shoppable-video\"\u003eVideoWise\u003c/a\u003e is an app that allows you to embed videos from YouTube on your Shopify website’s product pages. This is a great conversion tool, especially for products that require more customer information, like how to use the product or its benefits. Review and testimonial videos are also powerful sales tools on product pages.\u003c/p\u003e\n\u003ch3\u003ePOWR\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/powr-media-gallery\"\u003ePOWR YouTube Video Gallery\u003c/a\u003e enables you to add video galleries to your websites. The app’s features include the ability to add product links and other CTAs directly to videos and create custom layouts to blend seamlessly with your brand.\u003c/p\u003e\n\u003ch3\u003eTolstoy\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/tolstoy\"\u003eTolstoy\u003c/a\u003e is a free video maker app that simplifies the creation of interactive and shoppable video. The app can also import video reviews from customers and turn them into shareable videos for email, product pages, and your YouTube channel.\u003c/p\u003e\n\u003ch3\u003eTubeBuddy\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.tubebuddy.com/\"\u003eTubeBuddy\u003c/a\u003e is a channel management and productivity tool that can help brands and creators with YouTube tasks like bulk processing, SEO, video promotion, and even A/B testing for video thumbnails.\u003c/p\u003e\n\u003ch3\u003eOther YouTube marketing tools\u003c/h3\u003e\n\u003cp\u003eThere are a number of tools and apps, both free and paid, that you can use to create, promote, and analyze your brand account on YouTube. Schedule videos in advance or create high-quality content right from an app. Check the \u003ca href=\"https://apps.shopify.com/\"\u003eShopify App Store\u003c/a\u003e for plenty of options that integrate directly with your store.\u003c/p\u003e\n\u003ch2\u003eScale your business with YouTube marketing\u003c/h2\u003e\nIn 2023, the average time spent consuming online video content is 17 hours per person, per week. There’s no doubt that consumers are looking to video to help them discover brands and learn about new products. Brands of all sizes are harnessing the power of video to grow YouTube channels and convert viewers to customers. \n\u003cp\u003eWith competition at an all-time high, take every chance you have to reach your target audience. Create your YouTube channel, start uploading videos, and invest in a video marketing strategy today. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"7\"\u003eYouTube marketing FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs YouTube marketing effective?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYouTube marketing is effective because it offers another place to surface your content in search engines. Google often serves relevant video content in top results and featured snippets. Video marketing also helps to educate your customers on your product, brand, and customer sentiment, giving them more purchase confidence.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhy is YouTube marketing important?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYouTube marketing is important because: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eYouTube is the second-largest search engine in the world\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eVideos show up in Google search results, increasing your ability to rank\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIt builds credibility and trust for your brand\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eVideos extend your reach by surfacing content in a popular format\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the cost of YouTube marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe cost of YouTube marketing can vary wildly, depending on your strategy and budget. You may choose to approach YouTube as an organic marketing play, using SEO tactics to rank your content in search engines. You can also try a paid approach through influencer marketing or YouTube Ads. Ad costs will depend on a number of factors, including competition in your industry.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you create a YouTube marketing strategy?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo create a YouTube marketing strategy, start by defining your audience and goals. Understand your capabilities in terms of video production skill and resources, as well as your budget for any paid video marketing. \u003c/p\u003e\n\u003cp\u003eYour YouTube marketing strategy should align to specific goals like building brand awareness, growing your audience, educating customers, and making sales. Plan your content around these goals and build your \u003ca href=\"/blog/content-calendar\" target=\"_blank\"\u003econtent calendar\u003c/a\u003e around brand milestones and cultural moments.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"This guide will help you understand YouTube marketing and apply it to your brand strategy, with examples from successful brands.","excerptHtml":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/youtube_20marketing.png?v=1679677356\" alt=\"Icon representing a YouTube play button\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis guide will help you understand YouTube marketing and apply it to your brand strategy, with examples from successful brands.\u003c/span\u003e\u003c/span\u003e","seo":{"__typename":"SEO","title":"The Ultimate Guide to YouTube Marketing (2025)","description":"This guide will help you understand YouTube marketing and apply it to your brand strategy, with examples from successful brands."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/youtube-marketing\",\"en-GB\":\"https://www.shopify.com/uk/blog/youtube-marketing\",\"en-AU\":\"https://www.shopify.com/au/blog/youtube-marketing\",\"en-ID\":\"https://www.shopify.com/id/blog/youtube-marketing\",\"en-NZ\":\"https://www.shopify.com/nz/blog/youtube-marketing\",\"en-ZA\":\"https://www.shopify.com/za/blog/youtube-marketing\",\"en-NG\":\"https://www.shopify.com/ng/blog/youtube-marketing\",\"en-PH\":\"https://www.shopify.com/ph/blog/youtube-marketing\",\"en-SG\":\"https://www.shopify.com/sg/blog/youtube-marketing\",\"en-HK\":\"https://www.shopify.com/hk/blog/youtube-marketing\",\"en-IE\":\"https://www.shopify.com/ie/blog/youtube-marketing\",\"en-MY\":\"https://www.shopify.com/my/blog/youtube-marketing\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/youtube-marketing\",\"es\":\"https://www.shopify.com/es/blog/youtube-marketing\",\"fr\":\"https://www.shopify.com/fr/blog/strategie-marketing-youtube-creer-des-videos\",\"it\":\"https://www.shopify.com/it/blog/youtube-marketing\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide to International Ecommerce\",\"url\":\"blog/international-ecommerce\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"Highlights from Shopify Unite 2021 (And What They Mean for Merchants)\",\"url\":\"blog/unite-2021\"},{\"title\":\"How To Make Your First Ecommerce Sale—Fast (Tutorial 2024)\",\"url\":\"blog/make-your-first-sale\"},{\"title\":\"30 Best Passive Income Ideas To Build Your Wealth (2024)\",\"url\":\"blog/passive-income-ideas\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"Facebook Custom Audiences 101- A Starter Guide for Ecommerce Businesses\",\"url\":\"blog/56441413-the-beginners-guide-to-facebook-custom-audiences\"},{\"title\":\"Why Site Speed Is So Important- Conversions, Loyalty, and Google Search Ranking\",\"url\":\"blog/site-speed-importance\"},{\"title\":\"How to Make Money on Snapchat\",\"url\":\"blog/make-money-snapchat\"},{\"title\":\"How to Create an Instagram Business Account\",\"url\":\"blog/how-to-create-an-instagram-business-account\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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Branding decisions you make now will shape customer perceptions, determine the trajectory of your business, and guide every decision going forward. That’s why it’s important to take your time with this step.\u003c/p\u003e\n\u003cp\u003eIn this introductory guide, learn the basics of branding, understand the benefits of having a strong brand, get inspired by best-in-class branding examples, and find out how to update your branding as you grow and scale. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is branding?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eWhy you should take branding seriously\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to create a brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eThe benefits of building a strong brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eBrand strategy and guidelines\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eExamples of successful branding\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e4 brand management tips for growing and evolving\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eBranding FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is branding?\u003c/h2\u003e\n\u003cp\u003eBranding is the process of creating a distinct identity for a business in the minds of your target audience and the general population. At its core, branding consists of a company’s name and logo, \u003ca href=\"/blog/how-to-diy-a-visual-brand\"\u003evisual identity design\u003c/a\u003e, mission, values, and tone of voice.\u003c/p\u003e\n\u003cp\u003eYour brand is also determined by the quality and uniqueness of your products, the \u003ca href=\"/blog/customer-service\"\u003ecustomer service\u003c/a\u003e experience you provide, and even your \u003ca href=\"/blog/how-to-price-your-product\"\u003epricing strategy\u003c/a\u003e.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/r4WPjBFtOzs?si=xiIcul0CgFyhLPgY\" height=\"315\" width=\"560\" teidentifier=\"4omstnmsj9lw58qs87\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch3\u003eHow is branding achieved?\u003c/h3\u003e\n\u003cp\u003eActions like \u003ca href=\"/website/builder\"\u003ebuilding a website\u003c/a\u003e, designing ads and marketing materials, choosing a color palette associated with your business, creating a brand logo, interacting with customers in live chat, and posting comments on social media set the tone for your brand. Early interactions are already shaping people’s perceptions of your business.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e✏️ Takeaway: \u003c/strong\u003eYour brand can be decided by the market. That means that regardless of what you do, consumers will form an impression of your business based on their interactions. However, it’s best to control this brand image with intentional branding and a solid \u003ca href=\"/blog/brand-strategy\"\u003ebrand strategy\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eWhat is the purpose of branding?\u003c/h3\u003e\n\u003cp\u003eThe purpose of \u003ca href=\"/blog/how-to-build-a-brand\"\u003ebrand building\u003c/a\u003e is to help your customers understand what you offer and what you stand for, through \u003ca href=\"/blog/what-is-product-positioning#:~:text=Product%20positioning%20is%20a%20form,favorable%20responses%20to%20the%20product.%22\"\u003eeffective positioning\u003c/a\u003e. Great branding communicates a \u003ca href=\"/blog/unique-selling-proposition\"\u003eunique selling proposition\u003c/a\u003e (USP), your brand's mission and values, and your brand’s story. These all help customers decide if you are a business that meets their needs or aligns with their values.\u003c/p\u003e\n\u003cp\u003eUltimately the goal of branding is to attract loyal customers, grow your position in the market, and make sales. \u003c/p\u003e\n\u003cdiv data-guide=\"branding\"\u003e\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eWhy you should take branding seriously \u003c/h2\u003e\n\u003cp\u003eAs soon as you take the steps to \u003ca href=\"/blog/how-to-start-a-business\"\u003estart a business\u003c/a\u003e, you have a brand. The very first time a potential customer sees your packaging or visits your website, a perception of your brand is being formed. That’s why it’s important to set the tone upfront before you make the wrong impression. \u003c/p\u003e\n\u003cp\u003eUltimately, what your customers think and say about your brand is the reality (not what you’d like them to think). It’s a feeling they leave with based on their experiences they’ve had with you, good or bad.\u003c/p\u003e\n\u003cp\u003eNo business intends to build an unreliable or “bad” brand, but if you don’t take branding seriously and have a strategic approach from the beginning, your brand can take on a life of its own—one that you may not have imagined for it.\u003c/p\u003e\n\u003cp\u003eEffective branding requires a strategic plan including clear brand guidelines that will guide every decision you make, affect every customer touchpoint, and be guided by a clear set of values and goals.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eHow to create a brand\u003c/h2\u003e\n\u003cp\u003eBranding is more than just choosing a business name and designing a logo. It encompasses so much more. Successful branding shows up consistently everywhere from the first customer touchpoint to the last.\u003c/p\u003e\n\u003cp\u003eBut how do you ensure you’re covering all the bases? Let’s dig into the elements of branding to consider as you build your brand. \u003c/p\u003e\n\u003ch3\u003e1. Determine your mission and values\u003c/h3\u003e\n\u003cp\u003eYour mission is the north star for your business and should have a prominent place in your \u003ca href=\"/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e and brand guidelines to keep all other decisions on track. Your branding exercise should also narrow in on your \u003ca href=\"/blog/brand-values\"\u003ebrand values\u003c/a\u003e, which will be non-negotiables as you grow and scale. These ensure your brand remains strong, even as things like your logo or products evolve.\u003c/p\u003e\n\u003cp\u003eIn this example, \u003ca href=\"https://loopmission.com/collections/juices-and-smoothies\"\u003eLoop\u003c/a\u003e highlights its social impact and links to its mission directly on its homepage, because it’s so critical to its overall brand:\u003c/p\u003e\n\n\u003cp\u003eIncreasingly, younger consumers are demanding that brands take a stand. Being crystal clear about the mission of your company and the values that matter to you during the branding process helps \u003ca href=\"/blog/how-to-market-to-gen-z\"\u003eGen Z\u003c/a\u003e and the upcoming \u003ca href=\"/blog/gen-alpha\"\u003eGen Alpha\u003c/a\u003e customer decide whether to support you or not. These consumers are looking for \u003ca href=\"/enterprise/what-does-brand-transparency-actually-mean-and-why-does-it-matter\"\u003ebrand transparency\u003c/a\u003e around ethics, sustainability, and manufacturing practices. \u003c/p\u003e\n\u003ch3\u003e2. Figure out your brand voice and tone\u003c/h3\u003e\n\u003cp\u003ePut simply, this is how your brand communicates. Within your branding guidelines, spend time narrowing down the tone of your voice across communications from social ads to customer service emails. Is it playful and funny? Serious and soothing? Educational and confident? Decide if there is certain slang you will or will not use. Understanding how your target audience communicates will be helpful in understanding how to hone your \u003ca href=\"/blog/brand-voice\"\u003ebrand voice\u003c/a\u003e and tone.\u003c/p\u003e\n\u003cp\u003eSee how \u003ca href=\"https://www.hardgraft.com/\"\u003eHardgraft\u003c/a\u003e conveys its brand effectively through the tone of the content on its homepage:\u003c/p\u003e\n\n\u003ch3\u003e3. Craft your brand story\u003c/h3\u003e\n\u003cp\u003eStory is an important device in your branding strategy. Consumers, especially those who engage in social commerce, are looking for authenticity from brands. Telling your story—whether it’s your brand’s origin story or your founder story—humanizes your brand, puts a face to the business, and increases trust and brand affinity. Tell your story across your website, social media, and anywhere you engage with customers.\u003c/p\u003e\n\u003cp\u003eHere, \u003ca href=\"https://www.oatly.com/\"\u003eOatly\u003c/a\u003e uses its product packaging as a vehicle for brand storytelling:\u003c/p\u003e\n\n\u003ch3\u003e4. Develop your brand identity\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/brand-identity\"\u003eBrand identity\u003c/a\u003e refers to the visual aspects of your brand. Your visual branding exercise should start with a mood board or a word association exercise that helps you determine the vibe or mood of your brand (what do you want people to feel when they interact with you?). This will make it easier to pinpoint the colors, fonts, and other visual elements that represent your brand. \u003c/p\u003e\n\u003cp\u003eEvery design decision on \u003ca href=\"https://www.byeflakes.com/\"\u003eFlakes’\u003c/a\u003e product page was intentional, from the colors to the font, to the product photography. These visual elements are consistent across the brand’s website, socials, and packaging:\u003c/p\u003e\n\n\u003cp\u003eAdditionally, your brand will need a unique, memorable business name. You can choose something personal, like your own name (e.g., \u003ca href=\"/blog/maguire-working-with-factories\"\u003eMacguire\u003c/a\u003e), something creative like a made-up word (e.g., \u003ca href=\"/blog/sanzo-food-and-beverage-insights\"\u003eSanzo\u003c/a\u003e), or something obvious that tells customers what you sell (e.g., \u003ca href=\"/blog/cheese-bar-expansion\"\u003eThe Cheese Bar\u003c/a\u003e). Be sure you can find a compatible \u003ca href=\"/domains\"\u003edomain name\u003c/a\u003e and available social accounts to accompany your name choice.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e⚒️ Resource: \u003c/strong\u003e\u003ca href=\"/tools/business-name-generator?\"\u003eFree Business Name Generator by Shopify\u003c/a\u003e\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eThe benefits of building a brand\u003c/h2\u003e\n\u003cp\u003eBranding is a foundational exercise that will guide every decision you make going forward, from new product collections to email marketing copy. Solid brand guidelines will scale with you, helping to keep your vision consistent, even as you hire or expand into new markets.\u003c/p\u003e\n\u003cp\u003eOther benefits of building a strong brand include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003ePotential for increased sales\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eReaching target customers and your desired audience\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCustomer loyalty and recognition\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHelping create a clear and inspiring mission or purpose company wide\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHelping create a strong \u003ca href=\"/enterprise/ecommerce-growth-hacks-culture\"\u003ecompany culture\u003c/a\u003e where your employees love to work\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAttracting the best talent to grow your business\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDeveloping strong \u003ca href=\"/blog/what-is-brand-equity\"\u003ebrand equity\u003c/a\u003e that helps you stand out from your competition\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMore collaboration opportunities with brands and creators that want to align with you\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAttracting press and mentions from social media users\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAligning employees, agencies, and contractors who speak on behalf of your business\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Read more: \u003c/strong\u003e\u003ca href=\"/blog/how-to-build-a-brand\"\u003eHow To Build a Brand in 7 Steps\u003c/a\u003e\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eBrand strategy and guidelines\u003c/h2\u003e\nHaving clear brand guidelines are critical for keeping your brand consistent, no matter where you show up or who is creating content or assets. \n\u003cp\u003eYour strategy and guidelines set during the branding process should consider all the ways and places your brand will show up in the world. As you develop your brand guidelines and hone your strategy, don’t forget to consider these areas.\u003c/p\u003e\n\u003ch3\u003eStore environment and atmosphere\u003c/h3\u003e\n\u003cp\u003eDo you want your store environment to be uplifting and modern? Or moody and mysterious? Consider how your brand will show up in training materials. Explicit guidelines on how your staff members should treat customers will help them deliver your brand through their interactions. Do you want to be known for incredible customer service and \u003ca href=\"/blog/personalized-shopping-experiences\"\u003epersonalized shopping experiences\u003c/a\u003e? Consider how your brand will help achieve that.\u003c/p\u003e\n\u003ch3\u003eProducts and pricing\u003c/h3\u003e\n\u003cp\u003eThe products you sell and how you price them can signal to customers what your brand is about. Are your products known to be high-quality? Are they unique or niche? How does your branding communicate this? If your products are geared toward luxury customers, be sure you are creating branding that appeals to this audience. Conversely, how will you communicate to deal shoppers? \u003c/p\u003e\n\u003cp\u003eProduct packaging can also go a long way to telling the story of your brand, even when customers stumble upon it in a retail store. Consider how you can represent your brand outside the context of your online presence. \u003c/p\u003e\n\u003ch3\u003eMarketing, PR, and collaboration \u003c/h3\u003e\n\u003cp\u003eEffective advertising is critical for improving your brand recognition. Your messaging to your target audience should speak directly to their pain points, challenges, and needs. \u003c/p\u003e\n\u003cp\u003eYou should also consider public relations as part of your branding strategy. How you respond to challenges or crises can make or break your brand. Include worst-case scenarios in your plan, with details on how you will handle them in the public eye.\u003c/p\u003e\n\u003cp\u003eCollaboration and sponsorships can be a great way to surface your brand to new audiences. But not every opportunity will be a great fit for your brand. Decide what types of organizations or events you’ll sponsor and the businesses or creators that you’d ideally partner with.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip: \u003c/strong\u003eKeep your goals in mind as you do your branding exercise and check that the decisions you make are in the service of meeting them.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eMarket your business with Shopify's marketing automation tools\u003c/p\u003e\n\u003cp\u003eShopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results.\u003c/p\u003e\n\u003ca href=\"/market?itcat=coreblog\u0026amp;itterm=shopify-marketing-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify's marketing automation tools\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"6\"\u003e3 examples of successful branding\u003c/h2\u003e\n\u003cp\u003eLarge corporate brands are some of the best examples of successful branding. Take brands like Coca-Cola, McDonald’s, or Nike. Consumers recognize these brands all over the world just by hearing a few notes of a jingle or spotting a tiny swoosh logo. These long-standing brands spend a lot of money and thought to reach target customers. \u003c/p\u003e\n\u003cp\u003eHere are some best-in-class examples of successful brand design and branding communication from beloved direct-to-consumer brands. \u003c/p\u003e\n\u003ch3\u003eGlossier\u003c/h3\u003e\n\u003cp\u003eGlossier became a quick cult favorite after popular beauty publication \u003cem\u003eInto the Gloss\u003c/em\u003e transformed into a full-fledged beauty brand. The early equity built by the content helped Glossier launch with a head start. But the company is unbeatable in terms of branding, quickly becoming a household name in an industry once dominated by a few legacy brands. It’s become so popular with social media creators that it’s often memed. \u003c/p\u003e\n\u003ch3\u003eMomofuku\u003c/h3\u003e\nEverywhere you turn, \u003ca href=\"https://momofuku.com/\"\u003eMomofuku\u003c/a\u003e ads are popping up in your feed or getting praise from your favorite food influencers. Momofuku not only had to build a brand, it also had to build a market for an elevated take on a college dorm favorite: instant noodles. The brand’s fresh design and modern photography go a long way to achieving the brand’s goals of reaching new audiences for \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e“\u003c/span\u003econtemporary Asian-American cuisine.\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e”\u003c/span\u003e\n\u003ch3\u003eStarface\u003c/h3\u003e\n\u003cp\u003eStarface’s unique branding challenge was reshaping consumer attitudes around managing skin conditions like acne. While brands before it aimed to conceal, Starface’s brand is built on highlighting “imperfections” with its fashion acne patches. The brand’s colors, tone, and design of its online store and content all speak to its young, bold target audience. \u003c/p\u003e\n\u003ch2 id=\"7\"\u003e4 brand management tips for growing and evolving\u003c/h2\u003e\n\u003cp\u003eAs your brand grows or time passes, it might become dated or lose touch with a growing audience. This means you might be ready for a rebrand. Before you start over, it’s important to keep your target audience in mind.\u003c/p\u003e\n\u003cp\u003eAvoid the temptation to start from scratch. Updated branding can improve the health of your business or help you realign with your brand's values, but you want to avoid alienating loyal customers in the process.\u003c/p\u003e\n\u003cp\u003eWhen rethinking your business’s branding, follow these guidelines for a smooth transition.\u003c/p\u003e\n\u003ch3\u003e1. Identify what’s working (and what’s not)\u003c/h3\u003e\n\u003cp\u003eIdentify what your customers and target audience love most about your business. What makes yours stand out? What are your strengths? Maintain these branding elements as much as possible and revise the rest.\u003c/p\u003e\n\u003ch3\u003e2. Reset your brand values\u003c/h3\u003e\n\u003cp\u003eDo the original brand values you set when you launched still ring true? Have changes in consumer behavior, developments in politics or social movements, or your own evolution as a founder shifted your values? If you don’t believe in your own brand values, it will be hard to maintain a consistent brand message. Revise and communicate your brand values to meet the current reality of you, your customers, your business, and the modern world.\u003c/p\u003e\n\u003ch3\u003e3. Update your brand identity\u003c/h3\u003e\n\u003cp\u003eDo you run a legacy brand or a longstanding family business with dated branding? You can still maintain the aesthetic and elements that customers come to recognize while making tweaks that work better with modern design preferences. Be sure not to depart too much from your core brand or follow fleeting design fads. \u003c/p\u003e\n\u003ch3\u003e4. Roll out your new branding\u003c/h3\u003e\n\u003cp\u003eApply your new visuals and brand messaging across every marketing tool you use, from advertising to signage to customer emails. This helps both existing customers and \u003ca href=\"/blog/build-relationships-shopify-analytics\"\u003enew customers\u003c/a\u003e identify a consistent brand message and get accustomed to your new look.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003e💧 The secrets to the Better Booch branding strategy\u003c/h4\u003e\n\u003cp\u003eThe founders of this innovative kombucha company wanted their packaging and branding to represent what was inside the can. 👉 \u003cstrong\u003e\u003ca href=\"/blog/better-booch-branding-a-beverage\"\u003eLearn how they did it\u003c/a\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch2\u003eGood branding is the foundation of your business\u003c/h2\u003e\n\u003cp\u003eYou don’t have to run a multinational corporation to reach your target market with branding that speaks to them. From an online store homepage to a TV commercial to a sandwich board in front of a local business, you can help customers connect with good brand storytelling everywhere. \u003c/p\u003e\n\u003cp\u003eYou won’t always get it right, but the costs of not investing in your branding far outweigh the potential negative consequences. And, you can always tweak as you go. Build a brand that meets its promises, speaks the language of its ideal customer, and leaves a lasting positive impression.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"8\"\u003eBranding FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat does branding mean in marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eBranding in marketing refers to the process of building a positive perception of your company, products, and services, using \u003ca href=\"/blog/marketing-plan\"\u003emarketing communications\u003c/a\u003e such as email, social media posts, print, advertising, and more. Branding elements surfaced across ads and organic marketing content include a brand’s logo, colors, messaging, and brand voice and tone.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat does branding mean in business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eBranding in the context of business is the continued process of shaping public perception of your organization. Branding is a foundational exercise that makes decisions about the look and feel of a business, brand positioning, voice, and a company’s mission and values.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is personal branding?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003ePersonal branding focuses on marketing an individual's unique skills, experiences, and personality to build their professional reputation and career opportunities. It different from business branding, which involves creating a distinct identity for a company to differentiate it from competitors in the same industry and build customer loyalty.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is a brand promise?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA company's brand promise is a guarantee you communicate to your customers that tells them what they should expect from you when they engage with your brand or buy your products. This is tied into your branding values and mission. Keeping your brand promise (as in delivering what you promise) is an important factor in building and maintaining \u003ca href=\"/blog/brand-loyalty\"\u003ebrand loyalty\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you build brand equity?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eBrand equity is the perceived value of your business in the public sphere and the minds of customers. You can build strong brand equity with effective branding guidelines and a brand strategy that surfaces your business, messages, and products in the right place at the right time. Consistent use of your branding elements and positive customer experiences go a long way to building equity (or value) for your brand.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"What is branding? Learn the basics of branding, including the benefits of a strong brand and inspiring branding examples from top businesses.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"A blank rectangle resembling a canvas sits against a purple and pink background\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/branding_ebd48a38-2bcd-4eee-8b51-b84247c2385f.png?v=1698842828\" data-mce-selected=\"1\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/branding_ebd48a38-2bcd-4eee-8b51-b84247c2385f.png?v=1698842828\"\u003eWhat is branding? Learn the basics of branding, including the benefits of a strong brand and inspiring branding examples from top businesses.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Branding Basics: Importance and How To Create One","description":"What is branding? Learn the basics of branding, including the benefits of a strong brand and inspiring examples from top businesses."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-branding\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-branding\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-branding\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-branding\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-branding\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-branding\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-branding\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-branding\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-branding\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-branding\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-branding\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-branding\",\"pt\":\"https://www.shopify.com/br/blog/segredos-do-branding-por-14-especialistas-da-industria-da-moda\",\"de\":\"https://www.shopify.com/de/blog/branding\",\"es\":\"https://www.shopify.com/es/blog/estrategia-de-branding\",\"it\":\"https://www.shopify.com/it/blog/branding\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How to Start a Pet Business + Ideas\",\"url\":\"blog/pet-business\"},{\"title\":\"24 Free Shopify Apps to Help You Build, Manage, and Grow Your Store\",\"url\":\"blog/free-shopify-apps\"},{\"title\":\"The Most Profitable Digital Products to Sell (and How to Promote Them)\",\"url\":\"blog/digital-products\"},{\"title\":\"How To Write a Return Policy (+ Free Template) (2024)\",\"url\":\"blog/return-policy\"},{\"title\":\"The Ultimate Guide to Product Packaging\",\"url\":\"blog/ecommerce-packaging\"},{\"title\":\"Google Analytics for Ecommerce in 2024 (Complete Guide)\",\"url\":\"blog/14681601-google-analytics-for-ecommerce-a-beginners-guide\"},{\"title\":\"How the Instagram Algorithm Works in 2024\",\"url\":\"blog/instagram-algorithm\"},{\"title\":\"Competitive Analysis Can Grow Revenue—Here’s How\",\"url\":\"blog/competitive-analysis\"},{\"title\":\"How To Take Perfect Product Photos With Your Smartphone\",\"url\":\"blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\"},{\"title\":\"What are Brand Guidelines and How to Create a Style Guide\",\"url\":\"blog/brand-guidelines\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/branding_79697ac4-71a2-4cd3-a90a-7cc60884c2bd.png?v=1729266712","imageAltText":"A blank rectangle resembling a canvas sits against a purple and pink background","modifiedAt":"Aug 7, 2024","modifiedAtRaw":"2024-08-07T07:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/557961183266","handle":"make-money-online-for-beginners","title":"How To Make Money Online for Beginners: 28 Easy Ideas (2025)","publishedAt":"2024-08-01T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20make_20money_20online_20for_20beginners_c44b0e25-8421-4be3-ae31-74f3f475c09a.png?v=1730128481","altText":"smartphone with coins representing how to make money online for beginners","width":1848,"height":782},"tags":["Find an Idea"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eInterested in making money online but not ready to start a full-fledged business? There are several inroads to making extra money on the internet—even if you have no skills or experience.\u003c/p\u003e\n\u003cp\u003eFrom \u003ca href=\"/blog/side-hustle\"\u003eside gigs\u003c/a\u003e to selling used stuff to offering tutoring services, there are many ideas you can consider. Compared to some of the conventional ways of making money online, the recommendations ahead are lower effort, and you won’t need as much technical experience to accomplish them. This article covers how fast you can begin to earn extra cash online and the skills or tools required to get started. \u003c/p\u003e\n\u003cp\u003eReady? It’s time to explore how to make money online for beginners, with 28 ideas you can act on today. \u003c/p\u003e\n\u003ccenter\u003e\u003ciframe title=\"YouTube video\" class=\"w-full h-full aspect-video\" src=\"https://www.youtube.com/embed/2LgdIv4TZvc?si=DzIptxRs4FfTK3p-\u0026amp;autoplay=0\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\u003c/center\u003e\n\u003c/div\u003e\n\u003ch2\u003e28 ways to make money online for beginners\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eSell your stuff secondhand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eBecome a virtual assistant\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eTest websites and apps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eRent your belongings\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eLook for side gigs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eBecome a content consumer\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eLicense your photography to stock photo websites\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eStart freelancing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eResell or consign your clothing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eStart a blog\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eBecome a pet sitter\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eTake online surveys\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eSell print-on-demand products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eBuy and sell domain names\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eStart a dropshipping business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eSell products through online marketplaces\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eBecome an online tutor\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eCreate an online course or workshop\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eTry affiliate marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eRent a room in your home\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eOffer landscaping services\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eParticipate in online focus groups\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eOffer child care services\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eSell handmade crafts or art\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eDo transcriptions\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eBecome a social media manager\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#27\"\u003eCreate and sell printables\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#28\"\u003eReview products online\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003e✏️ Note: \u003c/strong\u003eOnce you start to earn money online as a beginner, you can consider leveling up to an online business, like launching your own \u003ca href=\"/blog/what-is-ecommerce\"\u003eecommerce\u003c/a\u003e store. Look for the “\u003cstrong\u003e🚀 Level up\u003c/strong\u003e” tag in the ideas below to help you make even more money online. \u003c/p\u003e\n\u003ch3 id=\"1\"\u003e1. Sell your stuff secondhand\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Man carrying a wooden table while a woman carries a basket of pillows into a room.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/woodentable.jpg?v=1722437282\" loading=\"lazy\"\u003e\n\u003cp\u003eOne of the quickest ways to earn cash fast is \u003ca href=\"/blog/how-to-sell-online\"\u003eselling stuff online\u003c/a\u003e. Clean out your storage and sell anything you don’t use, including furniture, toys, tools, gaming equipment, and home décor. Local and \u003ca href=\"/blog/sell-on-ebay\"\u003eonline marketplaces like eBay\u003c/a\u003e, Facebook Marketplace, and VarageSale are great places to sell your stuff.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eThose looking to make money online quickly.\u003cbr\u003e\u003cstrong\u003eStartup time:\u003c/strong\u003e Less than an hour.\u003cbr\u003e\u003cstrong\u003eEffort level: \u003c/strong\u003eLow.\u003cbr\u003e\u003cstrong\u003eTime to first payment: \u003c/strong\u003eVaries, depending on the \u003ca href=\"/blog/online-selling-sites\"\u003eonline selling sites\u003c/a\u003e you’re using to sell your items.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEach marketplace has its own rules and fees. Make sure you understand them before you sign up.\u003c/li\u003e\n\u003cli\u003eIf you’re interested in selling on Facebook Marketplace, read our guide on \u003ca href=\"/blog/sell-on-facebook\"\u003ehow to sell on Facebook\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eThe \u003ca href=\"/starter\"\u003eShopify Starter Plan\u003c/a\u003e is ideal for beginners looking to dip their toes into selling online.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e🚀 Level up: \u003c/strong\u003eIf you enjoy this process, you can start a legitimate \u003ca href=\"/blog/reseller-business\"\u003ereseller business\u003c/a\u003e and sell anything from \u003ca href=\"/blog/211022217-sell-vintage-clothing-online\"\u003evintage clothing\u003c/a\u003e to refurbished electronics, and open your own store on a platform like Shopify.\u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Become a virtual assistant\u003c/h3\u003e\n\u003cp\u003eYou can make money online from the comfort of your own home by becoming a virtual assistant (VA). This means you can provide services to clients in any part of the world. Tasks may include data entry, content creation, monitoring social media accounts, or managing calendars.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eThose looking to make money online from home.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eA few hours.\u003cbr\u003e\u003cstrong\u003eEffort to start: \u003c/strong\u003eLow.\u003cbr\u003e\u003cstrong\u003eTime to first payment:\u003c/strong\u003e Depends on the terms negotiated with your client or the online platform where you secured the gig.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSome clients are looking for specific skills in a VA. Be sure to list all your relevant skills and highlight your strengths to stand out.\u003c/li\u003e\n\u003cli\u003eStandard career listing sites will have VA job listings, as will freelance sites like Upwork and Fiverr.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡\u003cstrong\u003eTip:\u003c/strong\u003e Once you get more experience, \u003ca href=\"/blog/create-a-website-from-scratch\"\u003ecreate your own website\u003c/a\u003e to advertise your services and gain clients directly.\u003c/p\u003e\n\u003ch3 id=\"3\"\u003e3. Test websites and apps\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Two people in aprons, sitting and using their smartphones.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/aprons.jpg?v=1722437282\" loading=\"lazy\"\u003e\n\u003cp\u003eMarket research companies often are looking for consumers to test websites, try products or software like video games or apps, and provide feedback or \u003ca href=\"/blog/15359677-why-online-store-owners-should-embrace-online-reviews\"\u003ereviews\u003c/a\u003e. Find opportunities like this on sites like UserTesting.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eThose interested in the latest trends and products.\u003cbr\u003e\u003cstrong\u003eStartup time:\u003c/strong\u003e A few minutes to create an account on each site.\u003cbr\u003e\u003cstrong\u003eEffort level:\u003c/strong\u003e Low to medium, depending on the format.\u003cbr\u003e\u003cstrong\u003eTime to first payment: \u003c/strong\u003eVaries by service and platform.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSome sites require a minimum balance before they pay out your earnings.\u003c/li\u003e\n\u003cli\u003eMost market research sites require participants to be 18 years of age or older.\u003c/li\u003e\n\u003cli\u003eYou’ll receive an email when a project goes live, but you have to act fast or someone else will take it.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"4\"\u003e4. Rent your belongings\u003c/h3\u003e\n\u003cp\u003eThe sharing economy is upon us. There’s no need to buy things like lawnmowers, small power tools, cars, and household appliances if you only need them for a short while. Your house could be filled with underused things that others would like to rent. Sites like \u003ca href=\"https://friendwitha.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFriendWithA\u003c/a\u003e make it possible to rent products like this and earn extra cash.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🚀 Level up:\u003c/strong\u003e Finding success with renting your belongings? Why not \u003ca href=\"/blog/206934729-how-to-start-a-clothing-line\"\u003ebuild your own clothing brand\u003c/a\u003e, rent a specific type of product like wedding dresses, or start a tool rental business?\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eMaking money online quickly and consistently, owners of items in high demand in the rental market.\u003cbr\u003e\u003cstrong\u003eStartup time:\u003c/strong\u003e An hour or two to upload your products to relevant sites and to browse listings.\u003cbr\u003e\u003cstrong\u003eEffort level: \u003c/strong\u003eLow.\u003cbr\u003e\u003cstrong\u003eFirst payout: \u003c/strong\u003eUsually immediately, but check the terms of each rental platform.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet insurance or choose a site that offers insurance on your products in case they become damaged or lost. \u003c/li\u003e\n\u003cli\u003eRental platforms usually require both renters and rentees to be 18 years of age or over. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"5\"\u003e5. Look for side gigs\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Uber Eats delivery person riding a bike past a colorful wall.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ubereats.jpg?v=1722437282\" loading=\"lazy\"\u003e\n\u003cp\u003eThe classic way to earn money while keeping a full-time job, \u003ca href=\"/blog/side-hustle\"\u003eside gigs\u003c/a\u003e can help you earn money online through a variety of tasks, such as data entry, transcription, or manual labor. Use platforms like Fiverr or TaskRabbit to create profiles promoting yourself for side gigs like these. You can also consider food delivery or driving as a side gig, making money through apps like Uber or GrubHub.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🚀 Level up: \u003c/strong\u003eOnce you gain experience and clients through a marketplace, set up a simple \u003ca href=\"/blog/what-is-ecommerce\"\u003eecommerce\u003c/a\u003e site to sell specific tasks or take on custom jobs—earning directly from your clients.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eThose looking to make money online quickly.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eLess than an hour.\u003cbr\u003e\u003cstrong\u003eEffort to start: \u003c/strong\u003eMedium.\u003cbr\u003e\u003cstrong\u003eTime to first payment:\u003c/strong\u003e Varies depending on the freelance marketplace or app you use.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSome side gig marketplaces require an upfront fee to sign up, so read the fine print carefully.\u003c/li\u003e\n\u003cli\u003eReview the side gig marketplace’s payment schedule to make sure it works for you.\u003c/li\u003e\n\u003cli\u003eFor administrative side gigs, in most cases, you will only require a solid internet connection and a device. Delivery side gigs require a motor vehicle of some sort and a valid driver’s license, while manual labor side gigs may have physical strength requirements. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"6\"\u003e6. Become a content consumer\u003c/h3\u003e\n\u003cp\u003eIn a 2023 episode of the \u003cem\u003eSearch Engine \u003c/em\u003epodcast, guest and journalist Taylor Lorenz predicted content consumer as a job of the future.\u003c/p\u003e\n\u003cp\u003eA growing phenomenon among Gen Z freelancers and internet savvy job seekers, content consumers are for-hire assistants that can help internet personalities and businesses consume content on social media to spot trends, aggregate news, and stay current in the online landscape. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🚀 Level up: \u003c/strong\u003eContent consumption and \u003ca href=\"/blog/what-is-a-content-creator\"\u003econtent creation\u003c/a\u003e can go hand in hand. If you become versed in Internet and social media trends, you could be an asset for companies looking for content creators—and potentially make more money online.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eSocial media savvy internet users.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eA few hours.\u003cbr\u003e\u003cstrong\u003eEffort to start: \u003c/strong\u003eLow.\u003cbr\u003e\u003cstrong\u003eTime to first payment:\u003c/strong\u003e Depends on your arrangement with your clients.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eContent consumer is a relatively new job title. Advertise your services on online platforms for freelance work and be sure to detail your offerings, niche (if applicable), and the benefits of hiring you.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"7\"\u003e7. License your photography to stock photo websites\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Man in a white shirt viewing photos on a large computer screen at a desk.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/maninwhiteshirt.jpg?v=1722437282\" loading=\"lazy\"\u003e\n\u003cp\u003eHave a great eye for photography? A quick way to earn cash for your work is to license your photos to \u003ca href=\"/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\"\u003estock photography sites\u003c/a\u003e like iStock. You can also upload images to free stock sites like \u003ca href=\"https://burst.shopify.com\"\u003eBurst\u003c/a\u003e to help build up your name as a photographer.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🚀 Level up: \u003c/strong\u003eAfter you make a name for yourself in the stock photography business, start \u003ca href=\"/blog/how-to-sell-photos-online\"\u003eselling your photos\u003c/a\u003e as prints by opening your own store on an online platform like Shopify.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eBeginner creatives looking to get a start as a professional photographer.\u003cbr\u003e\u003cstrong\u003eStartup time:\u003c/strong\u003e Less than an hour (if you already have photos).\u003cbr\u003e\u003cstrong\u003eEffort level: \u003c/strong\u003eLow.\u003cbr\u003e\u003cstrong\u003eTime to first payment: \u003c/strong\u003eVaries, depending on the site you’re using to license your photos.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBefore you apply, understand what each stock photo site is looking for in terms of subject matter and photo quality. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e8. Start freelancing\u003c/h3\u003e\n\u003cp\u003eAn increasingly popular \u003ca href=\"/blog/home-business\"\u003ehome business idea\u003c/a\u003e is offering freelance services to clients online. \u003ca href=\"/blog/how-to-make-money-copywriting\"\u003eCopywriting\u003c/a\u003e, graphic design, translation, and digital marketing are common freelance opportunities offered by businesses today. Use freelance marketplaces like Upwork, 99Designs, or PeoplePerHour, and set up a simple website to showcase your \u003ca href=\"/blog/free-portfolio-website\"\u003eportfolio of work\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🚀 Level up:\u003c/strong\u003e Templatize your expertise and sell it as \u003ca href=\"/blog/digital-products\"\u003edigital products\u003c/a\u003e like PDF guides. That’s how Jack Butcher scaled his brand, \u003ca href=\"/blog/overnight-success-myth\"\u003eVisualize Value\u003c/a\u003e. With this idea, you can sell the same content over and over to make consistent money online.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eThose with beginner skills in a particular subject like data entry, web development, or freelance writing.\u003cbr\u003e\u003cstrong\u003eStartup time:\u003c/strong\u003e Low (you can start freelancing through a marketplace even without a website).\u003cbr\u003e\u003cstrong\u003eEffort level:\u003c/strong\u003e Medium.\u003cbr\u003e\u003cstrong\u003eTime to first payment:\u003c/strong\u003e Depends on your payment terms with your clients.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCollect examples of your work in a portfolio, references, and customer testimonials. Feature these on your website to showcase your talent.\u003c/li\u003e\n\u003cli\u003eKnow your worth and set your pricing accordingly.\u003c/li\u003e\n\u003cli\u003eYou will require a portfolio of your work and accounts for freelance marketplaces.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e9. Resell or consign your clothing\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Two women sorting through clothes in a wooden trunk in a vintage store.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sortingthroughclothes.jpg?v=1722437282\" loading=\"lazy\"\u003e\n\u003cp\u003eSelling your unwanted clothes and accessories is a popular way to earn cash fast and clear clutter at the same time. Mobile apps like Depop, Poshmark, and Craigslist offer easy ways to upload clothing photos and descriptions without needing to build a brand or website. Sell your goods to local buyers only or offer to ship.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🚀 Level up:\u003c/strong\u003e Upgrade to \u003ca href=\"/blog/online-selling-sites\"\u003eselling via a marketplace\u003c/a\u003e or start your own online thrift or \u003ca href=\"/blog/211022217-sell-vintage-clothing-online\"\u003evintage clothing\u003c/a\u003e store.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eFashion trendsetters with big closets.\u003cbr\u003e\u003cstrong\u003eStartup time:\u003c/strong\u003e Minimal—simply shoot, post, and describe each item.\u003cbr\u003e\u003cstrong\u003eEffort level: \u003c/strong\u003eLow to start (minimal ongoing effort is required to communicate with potential buyers and \u003ca href=\"/blog/shipping-strategy\"\u003eship items\u003c/a\u003e, if necessary).\u003cbr\u003e\u003cstrong\u003eTime to first payout: \u003c/strong\u003eDepends on the platform you use\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eUpload your products to multiple sites to increase their chances of selling.\u003c/li\u003e\n\u003cli\u003eMost selling apps take a cut of your profit or charge a fee for each listing. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e10. Start a blog\u003c/h3\u003e\n\u003cp\u003eBlogging is a longtime favorite for digital entrepreneurs like \u003ca href=\"https://www.ryrob.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eRyan Robinson\u003c/a\u003e and \u003ca href=\"https://mattiejames.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eMattie James\u003c/a\u003e. \u003ca href=\"/blog/how-to-start-a-blog\"\u003eRunning a blog\u003c/a\u003e lets you share your thoughts, expertise, and experiences on topics you’re passionate about. With platforms like WordPress, you can start a blog with zero technical skills. Then \u003ca href=\"/blog/make-money-blogging\"\u003emonetize it\u003c/a\u003e with ads, \u003ca href=\"/blog/sponsored-content\"\u003esponsored content\u003c/a\u003e, or selling your own products and services. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eWriters and enthusiasts with a passion for a particular subject.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eA few hours to set up, ongoing effort required to maintain and grow.\u003cbr\u003e\u003cstrong\u003eEffort level:\u003c/strong\u003e Medium to high.\u003cbr\u003e\u003cstrong\u003eTime to first payment:\u003c/strong\u003e Several months, as building traffic and readership takes time.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eRegularly publishing high-quality content is critical for growing a blog. Make a publishing schedule and stick to it. \u003c/li\u003e\n\u003cli\u003eFocus on a \u003ca href=\"/blog/blog-ideas\"\u003especific niche\u003c/a\u003e rather than a broad topic to attract a dedicated audience. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e11. Become a pet sitter\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Person and dog both dressed in yellow raincoats standing in the rain.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/raincoats.jpg?v=1722437282\" loading=\"lazy\"\u003e\n\u003cp\u003eAfter the pandemic pet boom and the subsequent return to the office, plenty of lonely dogs and cats are looking for companionship. Sites like Rover help connect pet lovers (that’s you!) with pet owners for pet sitting, dog walking, and cat visits. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🚀 Level up:\u003c/strong\u003e Start your own \u003ca href=\"/blog/pet-business\"\u003epet business\u003c/a\u003e by setting up a website and selling your services and pet-related goods to make even more money online.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003ePet lovers who don’t want the commitment of ownership.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eAn hour to set up your account.\u003cbr\u003e\u003cstrong\u003eEffort level:\u003c/strong\u003e Medium to hard, depending on the number of clients you take on.\u003cbr\u003e\u003cstrong\u003eTime to first payment\u003c/strong\u003e: Varies, depending on the app or service you use.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSome pet sites like Rover include insurance. If you are building your own \u003ca href=\"/blog/how-to-start-a-pet-sitting-business\"\u003epet sitting\u003c/a\u003e empire, be sure to look into any \u003ca href=\"/blog/how-to-get-business-insurance\"\u003ebusiness insurance\u003c/a\u003e you may need.\u003c/li\u003e\n\u003cli\u003eThis is a great \u003ca href=\"/blog/business-ideas-for-teens\"\u003ebusiness idea for teens\u003c/a\u003e and \u003ca href=\"/blog/kid-entrepreneurs\"\u003ekid entrepreneurs\u003c/a\u003e to start with a parent’s help.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e12. Take online surveys\u003c/h3\u003e\n\u003cp\u003eOne of the fastest ways to make money online for beginners is completing online surveys. There are many survey sites and mobile apps that pay users to give their opinion on anything from their shopping behaviors to how they feel about specific product categories. These surveys help brands make business decisions or create new products.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eThose with extra time (and lots of opinions) looking to make money online quickly.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eA few minutes.\u003cbr\u003e\u003cstrong\u003eEffort to start: \u003c/strong\u003eLow.\u003cbr\u003e\u003cstrong\u003eTime to first payment:\u003c/strong\u003e Depends on the survey platform’s payment structure.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMany survey sites pay in points and you need to earn a certain amount before you redeem them.\u003c/li\u003e\n\u003cli\u003eCompleting online surveys is not a get rich quick scheme, as hourly rates tend to net out to well \u003ca href=\"https://www.nerdwallet.com/article/finance/surveys-for-money-site-reviews\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ebelow minimum wage\u003c/a\u003e. Don’t expect this idea to be a reliable or sustainable source of income. Rather, it can provide a few extra bucks to supplement other income sources.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e13. Sell print-on-demand products\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Person walking with a tote bag and green socks, visible from the waist down on a wet sidewalk.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/totebag_fef1628d-1311-48a6-a1e6-16f4a4a54de8.jpg?v=1722437282\" loading=\"lazy\"\u003e\n\u003cp\u003eThanks to a production method called \u003ca href=\"/blog/print-on-demand\"\u003eprint on demand\u003c/a\u003e (POD), artists and creators can customize \u003ca href=\"/blog/white-label-products\"\u003ewhite label products\u003c/a\u003e with their own designs, without the need to hold or ship inventory. When a customer places an order through your shop, the \u003ca href=\"/blog/print-on-demand-companies\"\u003eprint-on-demand company\u003c/a\u003e of your choice will print your design on a product, fulfill the order, and ship it to the customer.\u003c/p\u003e\n\u003cp\u003ePOD options include \u003ca href=\"/blog/start-online-tshirt-business\"\u003et-shirts\u003c/a\u003e, mugs, tote bags, or \u003ca href=\"/blog/make-sell-merch\"\u003efan merch\u003c/a\u003e. This model lets you create customized products quickly, making it a low-risk, low-investment way to earn extra income.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eBeginner creatives looking to make money online from their craft, emerging influencers looking to create fan merch.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eA few hours to set up an ecommerce platform and print-on-demand integration.\u003cbr\u003e\u003cstrong\u003eEffort level: \u003c/strong\u003eEasy to start if you already have designs to upload (easy to medium to maintain).\u003cbr\u003e\u003cstrong\u003eTime to first payment:\u003c/strong\u003e After you sell a product, expect a wait period of around five days to receive funds on most platforms. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAfter you set up a store, browse the many \u003ca href=\"/blog/print-on-demand-companies\"\u003eprint-on-demand suppliers\u003c/a\u003e to compare pricing, quality, and product lineup.\u003c/li\u003e\n\u003cli\u003eMost ecommerce platforms require that you are at least 18 years of age.\u003c/li\u003e\n\u003cli\u003eRequirements vary by country and region, but some products may require you to have licenses, permits, or certifications.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003e14. Buy and sell domain names\u003c/h3\u003e\n\u003cp\u003eChoosing a memorable domain name for a business website is a crucial part of the branding exercise. Many new brands seek the perfect domain name to represent their business and improve discoverability.\u003c/p\u003e\n\u003cp\u003eYou can watch trends and buy related \u003ca href=\"/blog/what-is-a-domain\"\u003edomain names\u003c/a\u003e on sites like \u003ca href=\"/domains\"\u003eShopify\u003c/a\u003e, Namecheap, GoDaddy, and Hover. To make the most of this idea, \u003ca href=\"/domains\"\u003ebuy up a number of domains\u003c/a\u003e and sell each for a small profit. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eThose with some money to invest upfront.\u003cbr\u003e\u003cstrong\u003eStartup time:\u003c/strong\u003e Less than an hour.\u003cbr\u003e\u003cstrong\u003eEffort level: \u003c/strong\u003eMinimal.\u003cbr\u003e\u003cstrong\u003eTime to first payment: \u003c/strong\u003eVaries, depending on form of payment accepted.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuying and selling domain names is not always a way to make fast money. You may sit on a domain for months or even years before seeing a return.\u003c/li\u003e\n\u003cli\u003eUnderstand laws on \u003ca href=\"/blog/trademarks-small-business\"\u003etrademarked\u003c/a\u003e names.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"15\"\u003e15. Start a dropshipping business\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Hands unwrapping a package with brown paper packaging material.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unwrappackage.jpg?v=1722437282\" loading=\"lazy\"\u003e\n\u003cp\u003eAnother low-cost ecommerce business model is \u003ca href=\"/blog/what-is-dropshipping\"\u003edropshipping\u003c/a\u003e, in which products are shipped to customers directly from the vendor or manufacturer. This is a popular way to make money online for beginners, since the seller does not handle inventory or shipping—you’re simply responsible for driving traffic and customer service. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eBeginners looking to test the waters with their own \u003ca href=\"/blog/what-is-ecommerce\"\u003eecommerce\u003c/a\u003e store.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eA few hours to set up a store and source vendors.\u003cbr\u003e\u003cstrong\u003eEffort level: \u003c/strong\u003eMedium to start and grow the business, low effort to maintain.\u003cbr\u003e\u003cstrong\u003eTime to first payment:\u003c/strong\u003e After you sell a product, expect a wait period of around five days to receive funds on most platforms. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou can \u003ca href=\"/\"\u003ecreate a Shopify store\u003c/a\u003e and test it out with a free trial.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress\u003c/a\u003e and other \u003ca href=\"/blog/dropshipping-suppliers\"\u003edropshipping suppliers\u003c/a\u003e are great places to start for sourcing products. \u003c/li\u003e\n\u003cli\u003eMost ecommerce platforms require that you are at least 18 years of age.\u003c/li\u003e\n\u003cli\u003eRequirements vary by country and region, but some products may require you to have licenses, permits, or certifications.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡\u003cstrong\u003eTip:\u003c/strong\u003e Due to the ability to be nimble, dropshippers can follow trends and sell \u003ca href=\"/blog/trending-products\"\u003etrending products\u003c/a\u003e as they emerge. Keep tabs on trending topics on social media platforms like TikTok.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e16. Sell products through online marketplaces\u003c/h3\u003e\n\u003cp\u003eDue to their built-in audiences seeking specific products, \u003ca href=\"/blog/online-selling-sites\"\u003eonline marketplaces\u003c/a\u003e are often launch points for many now-successful brands. For example, Etsy is a go-to source for buyers looking for handmade and vintage items, while Amazon is a global destination for product discovery and research.\u003c/p\u003e\n\u003cp\u003eYou can get up and running quickly because there is less pressure on the seller to drive their own website traffic or build a more robust brand. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🚀 Level up:\u003c/strong\u003e Take your online business to the next level by building your own store. You can even sell products on both \u003ca href=\"/compare/shopify-vs-etsy\"\u003eEtsy and Shopify\u003c/a\u003e, syncing inventory with an app like \u003ca href=\"https://apps.shopify.com/etsy-marketplace-integration\"\u003eEtsy Marketplace Integration\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eThose with vintage or handmade products to sell.\u003cbr\u003e\u003cstrong\u003eStartup time:\u003c/strong\u003e An hour or two to set up your account and add products.\u003cbr\u003e\u003cstrong\u003eEffort level: \u003c/strong\u003eDepends on your product and business model.\u003cbr\u003e\u003cstrong\u003eTime to first payment: \u003c/strong\u003eAnywhere from the day after to 14 days after you make a sale, depending on the marketplace.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFollow Etsy’s \u003ca href=\"https://www.etsy.com/legal/sellers/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eguidelines\u003c/a\u003e around what you can sell and acceptable use of the platform.\u003c/li\u003e\n\u003cli\u003eYou must comply with \u003ca href=\"https://sellercentral.amazon.com/gp/help/G1801\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAmazon’s seller policies\u003c/a\u003e to be in good standing.\u003c/li\u003e\n\u003cli\u003eMost marketplaces require that you are at least 18 years of age.\u003c/li\u003e\n\u003cli\u003eSellers between 13 and 18 years of age may use Etsy with the supervision of a parent or guardian.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"17\"\u003e17. Become an online tutor\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Child participating in video call with woman on laptop screen, with plant in the background.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/videocall.jpg?v=1722437282\" loading=\"lazy\"\u003e\n\u003cp\u003eIf you are knowledgeable in subjects like biology, math, or languages, you could earn income on the side with online tutoring. With sites like TutorMe and Fiverr, you can easily find students who need your help. Or \u003ca href=\"/blog/build-a-website\"\u003eset up a simple website\u003c/a\u003e and use social media and peer recommendations to drive traffic and sign-ups.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🚀 Level up:\u003c/strong\u003e If you find success with tutoring, try selling your own online courses through a dedicated ecommerce store.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eAspiring educators, those looking for experience before creating an online course.\u003cbr\u003e\u003cstrong\u003eStartup time:\u003c/strong\u003e A few hours to set up a website or an account on a tutoring platform.\u003cbr\u003e\u003cstrong\u003eEffort level:\u003c/strong\u003e Medium to start. Ongoing effort level depends on how many students you take on.\u003cbr\u003e\u003cstrong\u003eTime to first payment: \u003c/strong\u003eVaries, depending on how you bill your students. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMost freelance sites require proof that you are skilled in the subject matter. \u003c/li\u003e\n\u003cli\u003eExpect transaction fees on tutoring platforms.\u003c/li\u003e\n\u003cli\u003eYou will require knowledge of subject matter and any necessary licenses or diplomas required by each platform and subject.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"18\"\u003e18. Create an online course or workshop \u003c/h3\u003e\n\u003cp\u003eDo you have a special set of skills to share with the world? Share them online with a course or workshop. Platforms like Udemy, Teachable, and Skillshare make it easy to create and market educational content to a global audience. Whether it’s a photography or coding course, people are hungry for knowledge in various fields. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003ePeople with specialized knowledge or skills in a particular area.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eSeveral hours to weeks, depending on course length and content.\u003cbr\u003e\u003cstrong\u003eEffort level: \u003c/strong\u003eHigh to \u003ca href=\"/blog/how-to-create-an-online-course\"\u003ecreate the course\u003c/a\u003e, low to medium to maintain.\u003cbr\u003e\u003cstrong\u003eTime to first payment: \u003c/strong\u003eVaries by platform, usually within a month after course sales begin.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreating a great course is only half the battle—you also need to market it properly. Use social media, email marketing, and partnerships with other educators to spread the word.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"19\"\u003e19. Try affiliate marketing\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Person scrolling through Instagram on a smartphone at a table with a cup of coffee and a notebook.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/coffeenotebook.jpg?v=1722437282\" loading=\"lazy\"\u003e\n\u003cp\u003eHere’s the rundown on \u003ca href=\"/blog/affiliate-marketing\"\u003eaffiliate marketing\u003c/a\u003e: You can sign up for a brand’s affiliate marketing program, which lets you share their unique affiliate links to promote their products on your site or social media account. When someone buys a product after clicking your affiliate link, you’ll receive credit for the referral, along with a commission. A solid \u003ca href=\"/blog/what-is-content-marketing\"\u003econtent marketing strategy\u003c/a\u003e around your affiliate links will help you drive visits, clicks, and buys—and earn \u003ca href=\"/blog/passive-income-ideas\"\u003epassive income\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eAnyone with an audience online.\u003cbr\u003e\u003cstrong\u003eStartup time:\u003c/strong\u003e A couple hours.\u003cbr\u003e\u003cstrong\u003eEffort level: \u003c/strong\u003eMedium to start, very low effort to maintain.\u003cbr\u003e\u003cstrong\u003eTime to first payment:\u003c/strong\u003e Varies, depending on the success of the affiliate links and the payment terms you set with the brands.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSign up for \u003ca href=\"/collabs/find-brands\"\u003eShopify Collabs\u003c/a\u003e to get access to brands offering affiliate programs to creators and influencers.\u003c/li\u003e\n\u003cli\u003eDisclaimers are required by the Federal Trade Commission and most reputable affiliate programs. You are required to let your audience know if you are being paid to promote a product.\u003c/li\u003e\n\u003cli\u003eYou will require your own website, blog, or social media accounts where you can promote products. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eGet paid by brands you love with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/collabs/find-brands?itcat=coreblog\u0026amp;itterm=shopify-collabs-cta\" target=\"_blank\"\u003eLearn about Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"20\"\u003e20. Rent a room in your home\u003c/h3\u003e\n\u003cp\u003eUsing online listing services and apartment rental sites, you can advertise a space for rent in your home. Whether it’s subletting an extra room in your rental apartment or renting out a garage or basement apartment in your home, you can make money online without specialized skills or experience. Depending on what you have available (and are willing to manage), you can even rent out space for a variety of recurring uses, like as an artist’s studio or band practice space.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eProperty owners or renters looking to save money on living expenses.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eDepends on whether your space needs upgrades in order to rent.\u003cbr\u003e\u003cstrong\u003eEffort to start: \u003c/strong\u003eDepends on the condition of the space, medium effort to maintain the space and manage relationships with tenants.\u003cbr\u003e\u003cstrong\u003eTime to first payment:\u003c/strong\u003e Usually at the start of the rental agreement period.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eRenting a space in your home will require you to act as landlord and superintendent when you’re just starting out. This means you’ll be responsible for safety and repairs in the space or unit.\u003c/li\u003e\n\u003cli\u003eLook into any impacts to your home insurance and taxes before you get started. You will also need to meet local requirements for rental units. \u003c/li\u003e\n\u003cli\u003eConsider more of a beginner approach by listing your room on a short term accommodation site like Airbnb.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"21\"\u003e21. Offer landscaping services\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Man in a plaid shirt trimming bushes with hedge clippers.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/maninplaid.jpg?v=1722437282\" loading=\"lazy\"\u003e\n\u003cp\u003eWhile this is not strictly an online job, you can make money online by creating an online store or using online platforms to advertise and sell your landscaping services. Target your local community by running ads on social media platforms or create listings on local buy and sell websites. Offer services such as gardening, mowing, and other handy outdoor tasks. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eOutdoor lovers, those who enjoy working with their hands.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eA few hours.\u003cbr\u003e\u003cstrong\u003eEffort to start: \u003c/strong\u003eLow.\u003cbr\u003e\u003cstrong\u003eTime to first payment:\u003c/strong\u003e Depends on your arrangement with your clients.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis is an excellent \u003ca href=\"/blog/business-ideas-for-teens\"\u003ebusiness idea for teens\u003c/a\u003e to save money for college. Operate a small landscaping service in the summer months when school is out.\u003c/li\u003e\n\u003cli\u003eYou will likely require equipment like gardening tools or a mower. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"22\"\u003e22. Participate in online focus groups\u003c/h3\u003e\n\u003cp\u003eBusinesses do focus groups to get more in-depth feedback on their products and services. These sessions are usually paid more than standard surveys, and they can be done online via video conferencing tools like Zoom or Google Meet. Websites like User Interviews, Respondent, and FocusGroups.org are a great place to start for finding focus groups. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003ePeople who enjoy sharing their opinions in a group setting.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eA few minutes to sign up on focus group platforms.\u003cbr\u003e\u003cstrong\u003eEffort level:\u003c/strong\u003e Low to medium.\u003cbr\u003e\u003cstrong\u003eTime to first payment: \u003c/strong\u003eUsually within a week or two after the focus group session.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFocus groups often require you to complete a pre-screening survey to see if you fit the demographic and psychological criteria. These surveys can be detailed and can take time to complete.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"23\"\u003e23. Offer child care services\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Baby in a polka dot outfit, sitting on a blanket and reaching for a book.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/babyinpolka.jpg?v=1722437282\" loading=\"lazy\"\u003e\n\u003cp\u003eChild care is another money making idea that isn’t strictly online. However, you can use online tools to advertise your services, book clients, and share \u003ca href=\"/blog/customer-testimonials\"\u003etestimonials\u003c/a\u003e. While running a formal child care business requires licenses and/or certifications, in most regions you can get hired as an occasional babysitter to make extra money.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eAspiring educators, students, and youth.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eAn hour or so.\u003cbr\u003e\u003cstrong\u003eEffort to start: \u003c/strong\u003eLow.\u003cbr\u003e\u003cstrong\u003eTime to first payment:\u003c/strong\u003e Usually immediately after each child care session.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eTraining like a formal babysitter’s course and first aid certification will help you market yourself as a trusted child care provider.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"24\"\u003e24. Sell handmade crafts or art\u003c/h3\u003e\n\u003cp\u003eCrafting or creating art for sale is another idea that’s not only online. You can sell handmade goods through platforms like \u003ca href=\"/blog/amazon-handmade-vs-etsy\"\u003eEtsy, Handmade at Amazon\u003c/a\u003e, or even \u003ca href=\"/start\"\u003ecreate your own Shopify store\u003c/a\u003e. From knitted items to paintings and jewelry, your possibilities are endless. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eCreative folks with a \u003ca href=\"/blog/crafts-to-make-and-sell\"\u003ehobby they can monetize\u003c/a\u003e.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eA few hours to set up a store and list items.\u003cbr\u003e\u003cstrong\u003eEffort level:\u003c/strong\u003e Medium.\u003cbr\u003e\u003cstrong\u003eTime to first payment: \u003c/strong\u003eVaries depending on the platform and sales\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrush up on your \u003ca href=\"/blog/ecommerce-photography\"\u003ephotography skills\u003c/a\u003e as high-quality photos are important for selling handmade products online. \u003c/li\u003e\n\u003cli\u003eShare \u003ca href=\"/blog/brand-storytelling\"\u003ethe story behind your work\u003c/a\u003e to give it some emotional value. Describe your creative process, the materials you use, and the inspiration behind a piece to connect with potential buyers on a personal level.\u003c/li\u003e\n\u003cli\u003eDon’t forget about \u003ca href=\"/blog/ecommerce-packaging\"\u003epackaging\u003c/a\u003e! Secure packages so your products don’t get damaged during transit. Add a bit of flare to your packages (like a handwritten note) to make it a unique branded experience. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"25\"\u003e25. Do transcriptions \u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Woman with headphones sitting on a floor rug, working on a laptop.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/womanheadphones.jpg?v=1722437282\" loading=\"lazy\"\u003e\n\u003cp\u003eThere are several sites that offer part-time work to transcribers. Transcription services like Rev or freelance sites like Upwork are great places to start. Some jobs may require a certain level of typing speed or demonstrated proficiency of language. While payouts vary by job and by typing speed, you can make on average $20 per hour by transcribing audio and video. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eThose with fast typing speed, attention to detail, and good grasp of the source material’s language.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eAn hour or so.\u003cbr\u003e\u003cstrong\u003eEffort to start: \u003c/strong\u003eLow.\u003cbr\u003e\u003cstrong\u003eTime to first payment:\u003c/strong\u003e Depends on the payout terms of the site or client.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMost transcriber roles are gig work, meaning you get paid per piece or transcribed hour of content.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"26\"\u003e26. Become a social media manager\u003c/h3\u003e\n\u003cp\u003eBusinesses of all sizes today need help managing their social media accounts. If you can \u003ca href=\"/blog/content-creator-business-model\"\u003ecreate exciting content\u003c/a\u003e and grow a social media following, you can offer social media management services. Platforms like Fiverr and Upwork have tons of job opportunities available for beginners. \u003c/p\u003e\n\u003cstrong\u003eBest for: \u003c/strong\u003eSocial media enthusiasts with a good understanding of platforms like Instagram, TikTok, and Facebook.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eA few hours to set up profiles and start reaching out to potential clients.\u003cbr\u003e\u003cstrong\u003eEffort level:\u003c/strong\u003e Medium to high.\u003cbr\u003e\u003cstrong\u003eTime to first payment:\u003c/strong\u003e Varies by client payment terms.\u003cbr\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBeing a social media manager means being aware of trends and changes. Platforms frequently update their algorithms and features, and different posts go viral each day. If you can quickly adapt to these changes, you can \u003ca href=\"/blog/social-media-engagement\"\u003eimprove engagement\u003c/a\u003e metrics for your clients.\u003c/li\u003e\n\u003cli\u003eIt’s helpful to have analytics skills as a social media manager. Understand metrics like engagement rates, reach, impressions, and \u003ca href=\"/blog/calculate-conversion-rate\"\u003econversion rates\u003c/a\u003e so you can show the ROI of your strategies to clients.\u003c/li\u003e\n\u003cli\u003eDevelop communication skills to build trust with clients and win them over for longer term contracts. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"27\"\u003e27. Create and sell printables\u003c/h3\u003e\n\u003cp\u003eIf you have a knack for design, selling printables can be a money maker for beginners. Printables are digital files that customers download and print themselves. Some examples of printables include planners, templates, party decorations, worksheets, and coloring books. You can sell printables on Etsy, Teachers Pay Teachers, or your own website. \u003c/p\u003e\n\u003cstrong\u003eBest for: \u003c/strong\u003eCreatives with basic design skills.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eA few hours to create and list printables.\u003cbr\u003e\u003cstrong\u003eEffort level:\u003c/strong\u003e Low to medium.\u003cbr\u003e\u003cstrong\u003eTime to first payment:\u003c/strong\u003e Varies by platform and sales.\u003cbr\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFocusing on a \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003eniche\u003c/a\u003e can help you earn more sales. More relevant and useful printables can stand out in a crowded market.\u003c/li\u003e\n\u003cli\u003eMake your printables customizable so customers can tailor them to fit their needs. \u003c/li\u003e\n\u003cli\u003eShowcase mockups on your product pages so customers can see what the printable will actually look like once they buy it. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"28\"\u003e28. Review products online \u003c/h3\u003e\n\u003cp\u003eWrite detailed, honest reviews about a company’s products and earn money online. Platforms like Influenster, Smiley360, and Review Stream will pay you for reviewing products you already use, or new ones they send to you for free. \u003c/p\u003e\n\u003cstrong\u003eBest for:\u003c/strong\u003e Those who enjoy trying new products and writing reviews.\u003cbr\u003e\u003cstrong\u003eStartup time: \u003c/strong\u003eA few minutes to sign up on review platforms.\u003cbr\u003e\u003cstrong\u003eEffort level:\u003c/strong\u003e Low.\u003cbr\u003e\u003cstrong\u003eTime to first payment: \u003c/strong\u003eVaries by platform, but often within a few weeks after submitting reviews.\u003cbr\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to know:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePlatforms prioritize quality and honest reviews. So be sure to provide thorough, unbiased, and detailed feedback to stay credible (and earn more money).\u003c/li\u003e\n\u003cli\u003eThere might be specific guidelines for submitting reviews, like word count, photo requirements, and formatting. Pay attention to these guidelines to make sure you get published.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip: \u003c/strong\u003eMany of the ideas above will help you earn extra money with a startup time of just a few hours. Some may require basic skills or access to specific online platforms. If you’re looking for more advanced ideas to make money, like selling online courses or becoming a digital marketing consultant, refer to our guide to \u003ca href=\"/blog/make-money-online\"\u003ehow to make money online\u003c/a\u003e.\u003c/p\u003e\n\u003ch2\u003eStart making money online today—no experience required\u003c/h2\u003e\n\u003cp\u003eReady to make money online as a beginner? You’re now armed with plenty of ideas to get started. Whether you’re looking for a data entry role or exploring the world of entrepreneurship on your way to opening an online store, there’s an opportunity for every motivation.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eHow to make money online for beginners FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can a complete beginner make money online?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo understand how to make money online for beginners, consider your skill set, your availability, and how fast you’d like to start earning cash. You can make money online in a number of ways, even if you’re a complete beginner. These opportunities include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSelling stuff online on Facebook Marketplace\u003c/li\u003e\n\u003cli\u003eFinding gigs on online platforms\u003c/li\u003e\n\u003cli\u003eTaking online surveys\u003c/li\u003e\n\u003cli\u003eOffering online tutoring or selling an online course\u003c/li\u003e\n\u003cli\u003eDoing data entry work\u003c/li\u003e\n\u003cli\u003eEarning ad revenue from a YouTube channel\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBuilding your own \u003ca href=\"/blog/what-is-ecommerce\"\u003eecommerce\u003c/a\u003e store to sell print on demand products\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you make $100 a day online?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can make money online in a number of ways. Making $100 per day is doable depending on the method you choose, your skill level, and the number of hours you’re willing to contribute. With effort, the following ways to make money online could yield upward of $100 per day:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAffiliate marketing\u003c/li\u003e\n\u003cli\u003eAdvertising revenue form a YouTube channel\u003c/li\u003e\n\u003cli\u003eRemote data entry specialist roles\u003c/li\u003e\n\u003cli\u003eFreelance services and consulting\u003c/li\u003e\n\u003cli\u003eSocial media content creation\u003c/li\u003e\n\u003cli\u003eDropshipping\u003c/li\u003e\n\u003cli\u003eCreator brand deals\u003c/li\u003e\n\u003cli\u003eCreating and selling online courses\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I make money online fast with no experience?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo make money online fast with no experience, consider ideas that require little startup time and effort. Start making money online in as little as a few hours by looking for gigs on freelance sites. Entry level data entry, transcribing, and virtual assistant roles usually require little more than an internet connection and device. You can also quickly make money online as a beginner by selling used stuff on local buy and sell marketplaces.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Want to make money online but have no experience? From gig work to online surveys, these ideas are perfect for beginners looking to earn extra cash online.","excerptHtml":"\u003cimg style=\"float: none;\" alt=\"smartphone with coins representing how to make money online for beginners\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20make_20money_20online_20for_20beginners.png?v=1722517555\"\u003e\n\u003cp\u003eWant to make money online but have no experience? From gig work to online surveys, these ideas are perfect for beginners looking to earn extra cash online.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Make Money Online for Beginners: 28 Easy Ideas (2025)","description":"Want to make money online but have no experience? These ideas are perfect for beginners looking to earn extra cash online."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"Affiliate Marketing for Beginners: Your Startup Guide (2024)\",\"url\":\"blog/affiliate-marketing-for-beginners\"},{\"title\":\"25 Best Ways to Make Money From Home in 2024\",\"url\":\"blog/make-money-from-home\"},{\"title\":\"How to Register a Business- What You Need to Do in 2024\",\"url\":\"blog/register-business\"},{\"title\":\"How to Start a Blogging Business in 2024 (Beginner's Guide)\",\"url\":\"blog/how-to-start-a-blog\"},{\"title\":\"The Most Profitable Digital Products to Sell (and How to Promote Them)\",\"url\":\"blog/digital-products\"},{\"title\":\"Product Ideas: 17 Places To Find Profitable Products\",\"url\":\"blog/product-ideas\"},{\"title\":\"10+ Best Ecommerce Software Solutions for 2024 (Reviewed)\",\"url\":\"blog/ecommerce-software\"},{\"title\":\"Virginia LLC- How to Start an LLC in Virginia in 11 Steps\",\"url\":\"blog/how-to-start-an-llc-in-virginia\"},{\"title\":\"8 Woocommerce Alternatives to Manage Your Online Store\",\"url\":\"blog/woocommerce-alternatives\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20make_20money_20online_20for_20beginners_c44b0e25-8421-4be3-ae31-74f3f475c09a.png?v=1730128481","imageAltText":"smartphone with coins representing how to make money online for beginners","modifiedAt":"Aug 1, 2024","modifiedAtRaw":"2024-08-01T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/556149964834","handle":"customer-acquisition-cost","title":"How To Calculate and Reduce Customer Acquisition Cost (CAC)","publishedAt":"2024-07-29T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/customer_20acquisition_20cost_f30db2a7-6f2b-4ec1-b45f-62d2f0110511.jpg?v=1729112517","altText":"Abstract coins spilled across a vibrant gradient surface","width":1848,"height":782},"tags":["Marketing"],"contentHtml":"\u003cp\u003eWhen you’re running a small business, every sale feels like a win. But, how do you determine how much you actually made off that sale? There’s a surprisingly simple formula for figuring it out called customer acquisition cost, or CAC.\u003c/p\u003e\n\u003cp\u003eLearn what customer acquisition cost is, why it’s important, and how to calculate it. Find out how to use this calculation to determine your overall profitability and get some advice for reducing your CAC if it’s not where you want it to be.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is customer acquisition cost?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to calculate customer acquisition cost\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eMetrics to use with CAC\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e3 tips for reducing CAC\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eCustomer acquisition cost FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is customer acquisition cost?\u003c/h2\u003e\n\u003cp\u003eCustomer acquisition cost (CAC) is the total cost of acquiring a single customer. It factors in all spending on sales, marketing, or any other activities associated with converting a \u003ca href=\"/blog/what-is-a-lead\"\u003elead\u003c/a\u003e into a paying customer. \u003c/p\u003e\n\u003cp\u003eCAC tells you how efficient your conversion efforts are and helps you identify opportunities to make them more efficient. In the process of calculating it, you’ll be able to identify roadblocks and inefficiencies in your sales funnel.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/hXHym9wDnNo?si=tFDQ8hIBDx2DsQ2Z\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"2\"\u003eHow to calculate customer acquisition cost\u003c/h2\u003e\n\u003cp\u003eTo calculate CAC, add up all the costs associated with acquiring new customers in a specific period, then divide the total by the number of new customers who made purchases during that period. \u003c/p\u003e\n\u003cp\u003eIt’s important to note the number of new customers acquired refers only to first-time customers and does not include returning or retained customers. This distinction ensures the CAC calculation accurately reflects the cost of attracting new business, rather than conflating it with the costs associated with existing customer retention.\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/cac-formula.png?v=1722264409\" alt=\"example formula for CAC: total marketing spend ($500)/new customers (10)= CAC ($50 per customer).\"\u003e\n\u003ch3\u003eCosts to include in total marketing spend\u003c/h3\u003e\n\u003cp\u003eWhen calculating your total marketing spend, it’s essential to account for all relevant expenses to get an accurate picture of your CAC. Here are some key costs to include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketing software and tools. \u003c/strong\u003eSubscriptions to \u003ca href=\"/blog/best-crm-software-for-small-business\"\u003ecustomer relationship management\u003c/a\u003e (CRM) systems, analytics platforms, \u003ca href=\"/blog/email-marketing\"\u003eemail marketing\u003c/a\u003e services, and other essential tools.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketing staff salaries. \u003c/strong\u003eCompensation for your marketing team, including salaries, benefits, and any freelance or contract work.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvertising fees. \u003c/strong\u003eCosts associated with online and offline advertising, including \u003ca href=\"/blog/ppc-marketing\"\u003epay-per-click (PPC)\u003c/a\u003e campaigns, social media ads, and traditional media buys.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiscounts and promotional offers. \u003c/strong\u003eThe value of \u003ca href=\"/blog/discounts-and-coupons\"\u003ediscount codes\u003c/a\u003e, coupons, and special offers used to attract new customers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContent creation. \u003c/strong\u003eExpenses related to creating \u003ca href=\"/blog/what-is-content-marketing\"\u003emarketing content\u003c/a\u003e, such as blog posts, videos, infographics, and other materials.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSales costs.\u003c/strong\u003e Any additional costs tied to the sales process that support marketing efforts.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTom Jauncey, co-head of \u003ca href=\"https://nautilusmarketing.co.uk/\"\u003eNautilus Marketing\u003c/a\u003e, meticulously tracks the breakdown of his CAC. He allocates 40% of the budget to ad spending, 30% to salaries, 15% to software, 10% to content creation, and 5% to sales costs. This detailed tracking ensures that each aspect of the marketing budget is optimized for maximum efficiency and effectiveness.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eMetrics to use with CAC\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eCustomer lifetime value\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eGross margin\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eReturn on ad spend\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eSales efficiency\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAlthough customer acquisition cost (CAC) is a useful metric on its own, factoring it in with other key metrics can provide even deeper insights into business health. Here’s how to use CAC in combination with additional metrics:\u003c/p\u003e\n\u003ch3 id=\"6\"\u003eCustomer lifetime value\u003c/h3\u003e\n\u003cp\u003eThe \u003ca href=\"/blog/customer-lifetime-value\"\u003ecustomer lifetime value (CLV)\u003c/a\u003e to CAC ratio is a crucial metric that helps you understand the long-term profitability of your customer acquisition efforts. CLV represents the total revenue you can expect from a customer over the entire duration of their relationship with your business. By comparing CLV with CAC, you can determine if the cost of acquiring a customer is justified by the revenue they generate.\u003c/p\u003e\n\u003cp\u003eTo calculate CLV, multiply your average revenue per customer by your average customer lifespan (the length of their relationship with your business). Once you have that, you can divide it by your CAC to get your CLV to CAC ratio. Here’s the formula:\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cem\u003eCLV = average revenue per customer x average customer lifespan\u003c/em\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cem\u003eCLV to CAC = CLV / CAC\u003c/em\u003e\u003c/div\u003e\n\u003cbr\u003e\n\u003cp\u003eIf your ratio falls between 3:1 to 5:1, your acquisition strategy is working efficiently. A ratio above this range indicates that while your spending is under control, you might not be investing enough in growth opportunities. Conversely, a ratio below the optimal range suggests a need to revisit your strategies to either increase CLV or decrease CAC. Maintaining an optimal CLV to CAC ratio ensures that your marketing investments yield profitable returns and guide your business toward sustainable growth.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003eGross margin \u003c/h3\u003e\n\u003cp\u003eCLV tells you how much you can expect to earn from your average customer; however, it doesn’t tell you how much you’re profiting from each customer. To determine that, multiply CLV by your \u003ca href=\"/blog/gross-margin\"\u003egross margin\u003c/a\u003e, which is the percentage of revenue left after accounting for the \u003ca href=\"/retail/cost-of-goods-sold\"\u003ecost of goods sold\u003c/a\u003e (COGS).\u003c/p\u003e\n\u003cp\u003eFor example, if your gross margin is 40% and your CLV is $300, multiplying the two gives you a profit of $120 from each customer. If this profit is less than your CAC, it indicates you’re spending more on acquiring customers than the profit you generate from them over time. You may need to reevaluate your acquisition strategy in this case.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003eReturn on ad spend\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/roas\"\u003eReturn on ad spend\u003c/a\u003e (ROAS) measures the revenue generated for every dollar spent on advertising. It’s a crucial metric that helps you understand the effectiveness of your marketing efforts and whether your spending is delivering a good return. \u003c/p\u003e\n\u003cp\u003eTo calculate ROAS, divide the revenue attributable to advertising efforts by the total spend on ads. Here’s the formula:\u003c/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eROAS = revenue attributable to advertising / total advertising spend x 100\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eBy comparing ROAS with CAC, you can determine whether your marketing efforts are cost-effective. If your CAC is high and your ROAS is low, it means you are spending a lot to acquire customers without getting a proportional return, signaling a need to optimize your strategies.\u003c/p\u003e\n\u003cp\u003eFor example, let’s say your company spent $10,000 on advertising last month and generated $50,000 in revenue directly from those ads. Your ROAS would be calculated as follows:\u003c/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eROAS = (50,000 / 10,000) x 100 = 500%\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eThis means that for every dollar spent on advertising, your company earned $5 in revenue. A high ROAS like this indicates that your advertising campaigns are highly effective and generating significant revenue relative to the amount spent\u003c/p\u003e\n\u003ch3 id=\"9\"\u003eSales efficiency\u003c/h3\u003e\n\u003cp\u003eSales efficiency measures how effectively your sales team converts leads into paying customers. It’s an important metric that helps you gauge the productivity of your sales efforts. To calculate sales efficiency, divide the revenue generated by the sales team by the total sales and marketing expenses.\u003c/p\u003e\n\u003cp\u003eHigh sales efficiency indicates that your marketing processes are yielding a good return. For instance, if your CAC is $150 per customer and your sales efficiency ratio is 2:1, it means each customer generates $300 in revenue, making the investment worthwhile. If sales efficiency is low, it suggests that your CAC might be too high relative to the revenue generated, indicating a need to optimize your sales approach. \u003c/p\u003e\n\u003ch2 id=\"4\"\u003e3 tips for reducing CAC\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eImprove your site’s SEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eIdentify your most effective marketing channels\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eFocus on high-value customer segments\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eIf you find your customer acquisition costs are higher than you’d like, take these steps to lower them: \u003c/p\u003e\n\u003ch3 id=\"10\"\u003e1. Improve your site’s SEO\u003c/h3\u003e\n\u003cp\u003eWhen \u003ca href=\"https://renaissancedm.com/\"\u003eRenaissance Digital Marketing\u003c/a\u003e embarked on a mission to improve its CAC, the founders focused on search engine optimization (SEO) through content optimization, \u003ca href=\"/blog/technical-seo\"\u003etechnical SEO\u003c/a\u003e enhancements, and \u003ca href=\"/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\"\u003ebacklink building\u003c/a\u003e. “As a result, we saw a significant increase in organic traffic by 45% within six months,” says managing director Doug Darroch. “This directly contributed to a 30% reduction in CAC, as organic leads tend to be more cost-effective compared to paid acquisition channels.”\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e2. Identify your most effective marketing channels\u003c/h3\u003e\n\u003cp\u003eDigital marketing agency \u003ca href=\"http://www.nautilusmarketing.co.uk/\"\u003eNautilus Marketing\u003c/a\u003e undertook a comprehensive review and optimization of its \u003ca href=\"/blog/digital-marketing\"\u003edigital marketing\u003c/a\u003e strategy. The team analyzed the performance of various marketing channels to identify the most cost-effective options. By reallocating their budget toward high-performing digital ads, they maximized their reach and engagement. \u003c/p\u003e\n\u003cp\u003eSimultaneously, they cut back on spending in less effective channels, redirecting resources away from strategies that did not yield satisfactory returns. “By implementing these changes, we successfully reduced 15% of CAC within around six months,” says Tom Jauncey, Nautilus marketing co-head. With the help of \u003ca href=\"/blog/14759449-how-to-track-your-marketing-campaigns-in-google-analytics\"\u003emarketing analytics\u003c/a\u003e tools like Google Analytics, you can measure the effectiveness of your campaigns.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e3. Focus on high-value customer segments\u003c/h3\u003e\n\u003cp\u003eNautilus Marketing also reduced its CAC payback period (meaning the time it takes to recoup the cost of acquiring a customer) by focusing its acquisition efforts on customers who are likely to spend more or be more loyal. “By focusing on higher-value customer segments, we have successfully reduced our CAC payback period from six months to four and a half months,” says Tom.\u003c/p\u003e\n\u003cp\u003eTo try this strategy, use a \u003ca href=\"/segmentation\"\u003esegmentation tool\u003c/a\u003e to profile customers and uncover the gold mine that is your customer base. Once you’ve pinpointed these high-value groups, tailor your marketing strategies to speak directly to their needs, preferences, and behaviors.\u003c/p\u003e\n\u003chr\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eKnow your audience to grow it\u003c/p\u003e\n\u003cp\u003eDiscover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/segmentation\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eBuild your audience\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003chr\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eCustomer acquisition cost FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat exactly is customer acquisition cost (CAC)?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eCustomer acquisition cost (CAC) is the total cost of acquiring a new customer. This includes all expenditures related to sales, marketing, and any other activities that contributed to converting a lead into a paying customer.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you calculate customer acquisition cost?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo calculate CAC, first sum up all the costs associated with marketing and sales over a specific period. Divide this total by the number of new customers who made purchases for the first time during that same period. The resulting figure will be the average amount you spent to acquire a new customer.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat costs should be included when calculating total marketing spend for CAC?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eInclude expenses such as marketing software and tools, marketing staff salaries, advertising fees, the value of discounts and promotional offers, content creation expenses, and any additional sales costs that supported marketing efforts during the time period you’re measuring.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Customer acquisition cost is the total cost of acquiring a single customer, and lowering it can make your sales margins that much bigger.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Abstract coins spilled across a vibrant gradient surface\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/customer_20acquisition_20cost.jpg?v=1687187579\"\u003eCustomer acquisition cost is the total cost of acquiring a single customer, and lowering it can make your sales margins that much bigger.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Calculate and Reduce Customer Acquisition Cost (CAC)","description":"Customer acquisition cost is the total cost of acquiring a single customer, and lowering it can make your sales margins that much bigger."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/customer-acquisition-cost\",\"en-GB\":\"https://www.shopify.com/uk/blog/customer-acquisition-cost\",\"en-AU\":\"https://www.shopify.com/au/blog/customer-acquisition-cost\",\"en-ID\":\"https://www.shopify.com/id/blog/customer-acquisition-cost\",\"en-NZ\":\"https://www.shopify.com/nz/blog/customer-acquisition-cost\",\"en-ZA\":\"https://www.shopify.com/za/blog/customer-acquisition-cost\",\"en-NG\":\"https://www.shopify.com/ng/blog/customer-acquisition-cost\",\"en-PH\":\"https://www.shopify.com/ph/blog/customer-acquisition-cost\",\"en-SG\":\"https://www.shopify.com/sg/blog/customer-acquisition-cost\",\"en-HK\":\"https://www.shopify.com/hk/blog/customer-acquisition-cost\",\"en-IE\":\"https://www.shopify.com/ie/blog/customer-acquisition-cost\",\"en-MY\":\"https://www.shopify.com/my/blog/customer-acquisition-cost\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/customer-acquisition-cost\",\"es\":\"https://www.shopify.com/es/blog/como-calcular-coste-de-adquisicion-por-cliente\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The 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If not, it’s time to consider how the social media platform could fit into your \u003ca href=\"/blog/marketing-strategies\"\u003emarketing strategy\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eOne of the fastest growing and \u003ca href=\"https://www.statista.com/statistics/1285024/top-downloaded-entertainment-apps-worldwide/\"\u003emost downloaded\u003c/a\u003e social apps on the planet, TikTok is the place where trends are born, stars are made, and the hottest products sell out in minutes. Brands that understand TikTok trends and the unique content TikTok users want can achieve \u003ca href=\"/blog/marketing-plan\"\u003emarketing goals\u003c/a\u003e with engaging videos and \u003ca href=\"/blog/tiktok-ads\"\u003eTikTok ads\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eNot sure if TikTok is right for you or your brand? Dive into the latest TikTok usage statistics to understand the platform’s audience, average time spent on the app, and why partnering with TikTok creators is a smart \u003ca href=\"/blog/influencer-marketing\"\u003einfluencer marketing\u003c/a\u003e tactic. \u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/SeWNUUEtZOY?si=KuWaawTbOcs8jf2x\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2\u003eTikTok statistics for brands and marketers\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eHow many people are on TikTok?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhat are the age demographics of TikTok users?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eWhat are TikTok’s gender demographics?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eIn which countries is TikTok most popular?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eWhat is the total number of TikTok downloads?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eHow popular is TikTok compared to other social media?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eHow much time do TikTok users spend on the platform?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eHow popular is TikTok for ecommerce?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eHow much money does TikTok make?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eHow many influencers are on TikTok (and how influential are they)?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eWhat’s the ROI of TikTok marketing?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eWhat’s TikTok’s engagement rate?\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThe following TikTok statistics cover a number of topics, including TikTok audience demographics statistics, \u003ca href=\"/blog/tiktok-ecommerce\"\u003eTikTok for ecommerce\u003c/a\u003e, TikTok ads and \u003ca href=\"/blog/roi-marketing\"\u003eROI\u003c/a\u003e, and how the social media platform stacks up against rivals.\u003c/p\u003e\n\u003ch3 id=\"1\"\u003e1. How many people are on TikTok?\u003c/h3\u003e\n\u003cp\u003eAs of 2024, TikTok has reached more than \u003ca href=\"https://backlinko.com/tiktok-users\"\u003eone billion monthly active users\u003c/a\u003e. The platform joins a handful of other social media apps that have achieved the same number.\u003c/p\u003e\n\u003cp\u003eTikTok’s ascent to this milestone was faster than most—the company reached the one billion mark in 2021, \u003ca href=\"https://backlinko.com/tiktok-users\"\u003eless than five years\u003c/a\u003e after its 2016 launch. In total time to reach one billion, the TikTok app \u003ca href=\"https://www.statista.com/statistics/1268115/fastest-social-networks-1-billion-mau/\"\u003etakes second place\u003c/a\u003e by a slim margin, behind Meta’s Facebook Messenger app. Competitors like WeChat, Instagram, and YouTube each took seven or more years to achieve the same numbers. \u003c/p\u003e\n\u003cp\u003eLaunched in 2017 as the international version of Chinese-developed social media Douyin, TikTok rose to popularity in 2020 during the COVID-19 pandemic lockdowns, reaching a peak of approximately \u003ca href=\"https://www.statista.com/statistics/1377008/tiktok-worldwide-downloads-quarterly/\"\u003e313.5 million downloads during the first quarter of the year\u003c/a\u003e. In 2023, TikTok counted \u003ca href=\"https://www.statista.com/forecasts/1142687/tiktok-users-worldwide\"\u003eapproximately 1.9 billion users worldwide\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eAs of 2024, TikTok has approximately \u003ca href=\"https://www.oberlo.com/statistics/how-many-people-use-tiktok\"\u003e2.05 billion users in total\u003c/a\u003e. The popular social media platform is \u003ca href=\"https://www.statista.com/forecasts/1142687/tiktok-users-worldwide\"\u003eforecasted to reach approximately 2.35 billion users by 2029\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. What are the age demographics of TikTok users?\u003c/h3\u003e\n\u003cp\u003eAs you develop your \u003ca href=\"/blog/tiktok-marketing\"\u003eTikTok marketing\u003c/a\u003e strategy, you should hone in on your target audience rather than cast a wide net. But are your potential customers even using TikTok? While TikTok has high adoption among Gen Z and younger, other demographics are also using the platform more and more. \u003c/p\u003e\n\u003cp\u003eThe latest TikTok user statistics show there are \u003ca href=\"https://datareportal.com/reports/digital-2024-april-global-statshot\"\u003e1.58 billion TikTok users aged 18 and older\u003c/a\u003e. This is a significant number because these are the TikTok users brands can advertise to (the minimum user age is 13, but TikTok ads can only be shown to users over 18).\u003c/p\u003e\n\u003cp\u003eBut how does the user age breakdown look among those over 18? As of \u003ca href=\"https://datareportal.com/reports/digital-2024-april-global-statshot\"\u003eApril 2024\u003c/a\u003e, the TikTok users over 18 fell into the following age brackets. \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e18 to 24: 572 million users, or 36.2% of TikTok users over 18 \u003c/li\u003e\n\u003cli\u003e25 to 34: 535.6 million users, or 33.9% of TikTok users over 18 \u003c/li\u003e\n\u003cli\u003e35 to 44: 249.6 million users, or 15.8% of TikTok users over 18 \u003c/li\u003e\n\u003cli\u003e45 to 54: 124.8 million users, or 7.9% of TikTok users over 18 \u003c/li\u003e\n\u003cli\u003e55 and older: 98 million users, or 6.2% of TikTok users over 18 \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhile it’s clear Gen Alpha and Gen Z users dominate the platform, there is usage among older generations, particularly millennials. This could be a signal that brands with older target audiences should seriously consider marketing on TikTok.\u003c/p\u003e\n\u003ch3 id=\"3\"\u003e3. What are TikTok’s gender demographics?\u003c/h3\u003e\n\u003cp\u003eAccording to one \u003ca href=\"https://www.statista.com/statistics/1299785/distribution-tiktok-users-gender/\"\u003eApril 2024 study\u003c/a\u003e, TikTok’s distribution of gender identification among users was as follows:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e45.7% of TikTok users identified as female\u003c/li\u003e\n\u003cli\u003e54.3% of TikTok users identified as male\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThis points to an opportunity for brands with a male target audience to advertise on TikTok. \u003c/p\u003e\n\u003cp\u003eThis study did not include other gender representations, such as non-binary. However, it’s important to note that TikTok has attempted to position itself as a safe space for queer expression and gender expression, \u003ca href=\"https://www.thepinknews.com/2022/02/08/tiktok-ban-misgender-conversion-therapy-deadname/\"\u003ebanning misgendering and deadnaming\u003c/a\u003e from TikTok videos and comments in 2022. \u003c/p\u003e\n\u003cp\u003eAccording to the most recent available surveying, around \u003ca href=\"https://www.pewresearch.org/short-reads/2022/06/07/about-5-of-young-adults-in-the-u-s-say-their-gender-is-different-from-their-sex-assigned-at-birth/\"\u003e5% of young adults\u003c/a\u003e (under 30) in the US identify as trans or nonbinary, compared to 1.6% of the general US adult population. Mapping this data against TikTok’s own user demographics indicates the gender data above may be incomplete.\u003c/p\u003e\n\u003cp\u003eIf your brand aims to connect with a younger LGBTQ+ community, TikTok may be the place to reach them.\u003c/p\u003e\n\u003ch3 id=\"4\"\u003e4. In which countries is TikTok most popular?\u003c/h3\u003e\n\u003cp\u003eWhile the app has gained global acclaim (even though some countries \u003ca href=\"https://mashable.com/article/tiktok-ban-countries\"\u003ehave banned it outright\u003c/a\u003e), it is more popular in certain regions than others. As of April 2024, the countries with the \u003ca href=\"https://www.statista.com/statistics/1299807/number-of-monthly-unique-tiktok-users/\"\u003emost active TikTok users\u003c/a\u003e (over 18) are as follows: \u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eIndonesia: 127.5 million\u003c/li\u003e\n\u003cli\u003eUnited States: 121.52 million\u003c/li\u003e\n\u003cli\u003eBrazil: 101.8 million\u003c/li\u003e\n\u003cli\u003eMexico: 77.93 million \u003c/li\u003e\n\u003cli\u003eVietnam: 69.67 million\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eNote: While China doesn’t make this list, it’s only because TikTok goes by a different name for Chinese users. There, the Douyin app (also owned by parent company ByteDance) boasts \u003ca href=\"https://datareportal.com/reports/digital-2024-april-global-statshot\"\u003emore than 755.5 million daily active users\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eWhile Indonesia and the US currently have the most active users, TikTok is growing fast in other markets. These include the following, which showed \u003ca href=\"https://www.statista.com/statistics/1090602/tiktok-ios-downloads-growth-country/\"\u003ehigh growth of Apple App Store downloads\u003c/a\u003e in the last quarter of 2023 (% growth between Q3 and Q4):\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eChina: 39.01%\u003c/li\u003e\n\u003cli\u003eJapan: 33.6%\u003c/li\u003e\n\u003cli\u003eSouth Korea: 24.62%\u003c/li\u003e\n\u003cli\u003eAustralia: 20.14%\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"5\"\u003e5. What is the total number of TikTok downloads?\u003c/h3\u003e\n\u003cp\u003eIn 2023, global TikTok downloads \u003ca href=\"https://www.statista.com/statistics/1377008/tiktok-worldwide-downloads-quarterly/\"\u003econtinued to grow\u003c/a\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eQ1 2023: 238.93 million \u003c/li\u003e\n\u003cli\u003eQ2 2023: 256.11 million \u003c/li\u003e\n\u003cli\u003eQ3 2023: 273.31 million\u003c/li\u003e\n\u003cli\u003eQ4 2023: 232.22 million\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIn 2023 TikTok exceeded 1 billion downloads worldwide. \u003c/p\u003e\n\u003cp\u003eIn total, the TikTok app has racked up more than \u003ca href=\"https://www.businessofapps.com/data/tik-tok-statistics/\"\u003e4.366 billion cumulative downloads\u003c/a\u003e since its inception. While TikTok has held the place as the number one downloaded app for years, \u003ca href=\"https://www.ft.com/content/7db1c1b3-5a61-4dee-a922-ade8b9c77522\"\u003eit was surpassed by Instagram in 2023\u003c/a\u003e. \u003c/p\u003e\n\u003ch3 id=\"6\"\u003e6. How popular is TikTok compared to other social media? \u003c/h3\u003e\n\u003cp\u003eAlthough TikTok dominates in growth, it still has a way to go to catch up with many of the other social media giants. As of 2024, TikTok is the fifth-most-popular social network globally (beating out WeChat), \u003ca href=\"https://www.businessofapps.com/data/tik-tok-statistics/\"\u003eranked by number of active users\u003c/a\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFacebook: 3 billion users\u003c/li\u003e\n\u003cli\u003eYouTube: 2.7 billion users\u003c/li\u003e\n\u003cli\u003eWhatsApp: 2.4 billion users\u003c/li\u003e\n\u003cli\u003eInstagram: 2.4 billion users\u003c/li\u003e\n\u003cli\u003eTikTok: 1.6 billion users\u003c/li\u003e\n\u003cli\u003eWeChat: 1 billion users\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTikTok is forecasted to reach \u003ca href=\"https://www.statista.com/forecasts/1142687/tiktok-users-worldwide\"\u003e2.136 billion users by 2025\u003c/a\u003e, and its growth rate is exceeding that of its competitors. Therefore, it won’t be surprising to see TikTok climb in the ranks in the coming years.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e7. How much time do TikTok users spend on the platform?\u003c/h3\u003e\n\u003cp\u003eGlobal internet users spent an average of \u003ca href=\"https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/\"\u003e143 minutes per day on social media in 2024\u003c/a\u003e, a decrease from 151 minutes daily in 2023. Much of this time is spent on TikTok. \u003c/p\u003e\n\u003cp\u003eSocial media users in the US \u003ca href=\"https://www.statista.com/statistics/1377051/us-tiktok-users-time-spent-social-media-apps/\"\u003ereport\u003c/a\u003e that the majority of their time spent on social apps is dedicated to TikTok. The popular video-sharing app accounts for 32% of users’ social media time, while in second place, Instagram and Facebook account for only 20% each. \u003c/p\u003e\n\u003cp\u003eBut what does this mean in terms of actual time spent on the app? In 2024, \u003ca href=\"https://www.statista.com/statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/\"\u003ethe average user in the US spends 58.4 minutes per day\u003c/a\u003e creating and browsing TikTok videos. Comparatively, they spend 48.7 minutes on YouTube. \u003c/p\u003e\n\u003cp\u003eBrands can capitalize on the increasing time spent per day on TikTok by producing engaging TikTok videos and in-feed ads.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e8. How popular is TikTok for ecommerce?\u003c/h3\u003e\n\u003cp\u003eLate 2022 ushered in the rise of TikTok Shop, a native ecommerce feature integrated directly into the TikTok app. This platform allows users to browse and purchase products without leaving the app, combining the entertainment of social media with shopping experiences. \u003c/p\u003e\n\u003cp\u003eBy the end of 2024 in the US, TikTok is expected to have \u003ca href=\"https://www.emarketer.com/content/5-charts-showing-tiktok-shop-s-potential\"\u003e35.8 million social commerce users\u003c/a\u003e. This number is smaller than Facebook’s 67.8 million and Instagram’s 45.3 million social shoppers. However, it surpasses Pinterest’s figure of 17.5 million social shoppers.\u003c/p\u003e\n\u003cp\u003eTikTok’s ecommerce platform is a global phenomenon. \u003ca href=\"https://www.statista.com/statistics/1455854/country-distribution-tiktok-shops-worldwide/\"\u003eHere is the distribution of TikTok Shops worldwide by country\u003c/a\u003e, as of 2023:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndonesia: 20.52%\u003c/li\u003e\n\u003cli\u003eThailand: 18.29%\u003c/li\u003e\n\u003cli\u003eVietnam: 17.54%\u003c/li\u003e\n\u003cli\u003eMalaysia: 12.94%\u003c/li\u003e\n\u003cli\u003eUnited States: 11.83%\u003c/li\u003e\n\u003cli\u003ePhilippines: 11.64%\u003c/li\u003e\n\u003cli\u003eUnited Kingdom: 6.19%\u003c/li\u003e\n\u003cli\u003eSingapore: 1.004%\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor 2024, the platform has set a goal of \u003ca href=\"https://www.bloomberg.com/news/articles/2024-01-03/tiktok-eyes-17-5-billion-shopping-business-on-amazon-s-turf\"\u003e$17.5 billion in ecommerce sales for the US market\u003c/a\u003e. To make the shopping experience easier, TikTok is rolling out new features, including live shopping events, shoppable video content, and in-app stores. This move marks a shift for TikTok from a pure social media platform to an ecommerce contender, diversifying its revenue streams beyond traditional advertising.\u003c/p\u003e\n\u003cp\u003eThe good news for brands is that \u003ca href=\"/blog/tiktok-shopping\"\u003eselling on TikTok\u003c/a\u003e is simple, due to the platform’s native tools and powerful integrations with ecommerce platforms like Shopify. Product links embedded in Live content, shoppable TikTok videos, and a storefront tab on your brand’s profile are just some of the ways to convert fans to buyers. \u003c/p\u003e\n\u003ch3 id=\"9\"\u003e9. How much money does TikTok make?\u003c/h3\u003e\n\u003cp\u003eAs of December 2023, ByteDance, the parent company of TikTok, is offering to buy back shares from shareholders at $160 per share, \u003ca href=\"https://www.cnbc.com/2023/12/06/tiktok-parent-bytedance-offers-share-buyback-at-268-billion-valuation.html\"\u003evaluing the company at approximately $268 billion\u003c/a\u003e. This valuation is derived from the share price offered in the buyback program, which aims to spend up to $5 billion repurchasing stock.\u003c/p\u003e\n\u003cp\u003eAs of 2024, TikTok/Douyin is amongst the most valuable brands in the world, trailing closely behind brands like Samsung Group and Walmart. Its brand value is \u003ca href=\"https://www.statista.com/statistics/264875/brand-value-of-the-25-most-valuable-brands/\"\u003e$84.2 billion\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eTikTok’s global revenue from in-app purchases reached approximately \u003ca href=\"https://www.statista.com/statistics/1377090/tiktok-worldwide-in-app-revenues-quarterly/\"\u003e$707 million in Q4 2023\u003c/a\u003e. The platform experienced remarkable growth in these in-app purchase revenues from late 2021 to early 2022. Specifically, the income from in-app purchases surged from $286 million in Q3 2020 to more than $606 million by Q4 2021.\u003c/p\u003e\n\u003cp\u003eIt’s estimated that TikTok will generate \u003ca href=\"https://www.emarketer.com/chart/262220/tiktok-net-ad-revenues-worldwide-2020-2024-billions-change-of-total-digital-ad-revenues\"\u003e$17.2 billion in net revenue in 2024\u003c/a\u003e, a 30.7% rise from 2023.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e10. How many influencers are on TikTok (and how influential are they)?\u003c/h3\u003e\n\u003cp\u003eIt is estimated that there are more than 100,000 influencers on TikTok. Most of them are creators with less than 10,000 followers. \u003c/p\u003e\n\u003cp\u003eThe latest \u003ca href=\"https://www.statista.com/statistics/1250659/distribution-tiktok-influencers-by-number-of-followers-worldwide/\"\u003ebreakdown of influencer numbers on TikTok\u003c/a\u003e, worldwide, by audience size is as follows: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e1,000 to 10,000: 66.96%\u003c/li\u003e\n\u003cli\u003e10,000 to 50,000: 23.06%\u003c/li\u003e\n\u003cli\u003e50,000 to 500,000: 9.04%\u003c/li\u003e\n\u003cli\u003e500,000 to 1,000,000: 0.53%\u003c/li\u003e\n\u003cli\u003e1,000,000 and above: 0.41%\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eHere’s \u003ca href=\"https://www.statista.com/statistics/1398218/tiktok-us-influencers-by-followers/#:~:text=Approximately%2035.5%20thousand%20influencers%20had,followers%20as%20of%20June%202023\"\u003ewhat that TikTok influencer breakdown looks like in the US\u003c/a\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e5,000 to 10,000: 1,839\u003c/li\u003e\n\u003cli\u003e10,000 to 50,000: 25,293\u003c/li\u003e\n\u003cli\u003e50,000 to 100,000: 41,879\u003c/li\u003e\n\u003cli\u003e100,000 to 250,000: 35,503\u003c/li\u003e\n\u003cli\u003e250,000 to 1,000,000: 23,024\u003c/li\u003e\n\u003cli\u003e1,000,000 and above: 8,931\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAs a brand, you can find TikTok influencers with as few as 1,000 followers. These are called nano-influencers. Brands with small marketing budgets may choose to work with smaller, niche influencers with engaged followings. In 2023, nano-influencers on TikTok with 1,000 to 10,000 followers had the \u003ca href=\"https://www.statista.com/statistics/1251099/engagement-rate-tiktok-influencers-worldwide/\"\u003ehighest engagement rate, with 11.97%\u003c/a\u003e. Rates for working with influencers vary but tend to increase by audience size and engagement rates.\u003c/p\u003e\n\u003cp\u003eWhile there are plenty of influential creators to work with, you are not guaranteed a return on your investment (ROI). It’s important to \u003ca href=\"/blog/marketing-campaign-influencer\"\u003ework with influencers\u003c/a\u003e who are relevant to your brand so they can be authentic voices. \u003c/p\u003e\n\u003ch3 id=\"11\"\u003e11. What’s the ROI of TikTok marketing?\u003c/h3\u003e\n\u003cp\u003eNow that you know working with TikTok influencers can be beneficial to your business, what’s the overall ROI of marketing on the platform? According to one \u003ca href=\"https://www.statista.com/statistics/1284484/social-media-platforms-highest-return-on-investment\"\u003estudy\u003c/a\u003e, 24% of marketers report that TikTok has the highest ROI among other social platforms. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://influencermarketinghub.com/influencer-marketing-benchmark-report/\"\u003eOver half of marketers (50.1%) consider TikTok\u003c/a\u003e the most profitable platform for influencer marketing using short-form video content. Instagram Reels ranks second, with 29.9% of marketers favoring it for ROI. YouTube Shorts comes in third, preferred by 12% of marketers for influencer marketing returns.\u003c/p\u003e\n\u003cp\u003eIn another \u003ca href=\"https://www.capterra.com/resources/tiktok-marketing/\"\u003esurvey of small business owners\u003c/a\u003e, of the companies investing in TikTok advertising, 51% report a positive return on investment. Forty-five percent of brands running paid ads on the platform are achieving a break-even point on their ad spend.\u003c/p\u003e\n\u003cp\u003eWith these results, it’s no surprise many marketers plan to increase their use in the future. Fifty-six percent reported they plan to \u003ca href=\"https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report\"\u003eincrease\u003c/a\u003e their investment in TikTok ads and content—higher than any other social app.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e12. What’s TikTok’s engagement rate?\u003c/h3\u003e\n\u003cp\u003eWith a median engagement rate of \u003ca href=\"https://www.rivaliq.com/blog/social-media-industry-benchmark-report\"\u003e2.63%\u003c/a\u003e in 2023, TikTok dominated against social media giants like Facebook, Instagram, and Twitter. While this signals that brands can get a ton of engagement value out of creators they work with, they should be sure to check \u003ca href=\"/blog/influencer-pricing\"\u003eeach creator’s individual rate\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eWith an average engagement rate of 11.97% in 2023, nano-influencers (those with 1,000 to 10,000 followers) have the \u003ca href=\"https://www.statista.com/statistics/1251099/engagement-rate-tiktok-influencers-worldwide/\"\u003ebest engagement\u003c/a\u003e among influencers. This is great news for brands. Working with smaller influencers usually means lower rates and accessing \u003ca href=\"/blog/tiktok-comments\"\u003ehighly engaged audiences\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eChoosing to use TikTok for your brand may also depend on your industry. Certain content performs better on the platform, and some industries and topics demonstrate \u003ca href=\"https://www.rivaliq.com/blog/social-media-industry-benchmark-report/\"\u003eabove average engagement rates\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eIndustries on TikTok with the highest engagement rates include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigher education (9.23%)\u003c/li\u003e\n\u003cli\u003eSports (4.43%)\u003c/li\u003e\n\u003cli\u003eFood and beverage (3.95%)\u003c/li\u003e\n\u003cli\u003eTravel (3.5%)\u003c/li\u003e\n\u003cli\u003eNon-profits (2.85%)\u003c/li\u003e\n\u003cli\u003eFinancial services (2.43%)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eSummary: 2024 TikTok statistics\u003c/h2\u003e\n\u003cp\u003eHere’s a quick summary of the top TikTok stats of 2024:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eAs of April 2024, TikTok had reached more than \u003ca href=\"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/\"\u003e1.582 billion monthly active users\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e572 million, or 36.2%, of TikTok users worldwide are between the \u003ca href=\"https://datareportal.com/reports/digital-2024-april-global-statshot\"\u003eages of 18 and 24\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eTikTok’s distribution of gender identification among users is 54.3% male and 45.7% female (without substantial data on non-binary gender usage on the platform).\u003c/li\u003e\n\u003cli\u003eThe country with the \u003ca href=\"https://www.statista.com/statistics/1299807/number-of-monthly-unique-tiktok-users/\"\u003emost active TikTok users\u003c/a\u003e over the age of 18 is Indonesia, with 127.50 million users. The Chinese version of TikTok, Douyin, has more than \u003ca href=\"https://datareportal.com/reports/digital-2024-april-global-statshot\"\u003e755.5 million daily active users\u003c/a\u003e. \u003c/li\u003e\n\u003cli\u003eIn 2023 TikTok exceeded \u003ca href=\"https://www.statista.com/statistics/1377008/tiktok-worldwide-downloads-quarterly/\"\u003e1 billion downloads worldwide\u003c/a\u003e. In total, the TikTok app has racked up more than \u003ca href=\"https://www.businessofapps.com/data/tik-tok-statistics/\"\u003e4.366 billion cumulative downloads\u003c/a\u003e since its inception.\u003c/li\u003e\n\u003cli\u003eTikTok is currently the \u003ca href=\"https://www.businessofapps.com/data/tik-tok-statistics/\"\u003efifth-most-popular social network globally\u003c/a\u003e, ranked by number of active users. \u003c/li\u003e\n\u003cli\u003eIn 2024, \u003ca href=\"https://www.statista.com/statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/\"\u003ethe average user in the US spends 58.4 minutes per day\u003c/a\u003e creating and browsing TikTok videos.\u003c/li\u003e\n\u003cli\u003eIn 2024 in the US, TikTok is expected to have \u003ca href=\"https://www.emarketer.com/content/5-charts-showing-tiktok-shop-s-potential\"\u003e35.8 million social commerce users\u003c/a\u003e. \u003c/li\u003e\n\u003cli\u003eTikTok’s global revenue from in-app purchases reached approximately \u003ca href=\"https://www.statista.com/statistics/1377090/tiktok-worldwide-in-app-revenues-quarterly/\"\u003e$707 million in Q4 2023\u003c/a\u003e. \u003c/li\u003e\n\u003cli\u003eIn 2023, nano-influencers on TikTok with 1,000 to 10,000 followers had the \u003ca href=\"https://www.statista.com/statistics/1251099/engagement-rate-tiktok-influencers-worldwide/\"\u003ehighest engagement rate, with 11.97%\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eTwenty-four percent of marketers report that TikTok has \u003ca href=\"https://www.statista.com/statistics/1284484/social-media-platforms-highest-return-on-investment\"\u003ethe highest ROI\u003c/a\u003e among other social platforms. \u003c/li\u003e\n\u003cli\u003eOver half of marketers (50.1%) consider TikTok \u003ca href=\"https://influencermarketinghub.com/influencer-marketing-benchmark-report/\"\u003ethe most profitable platform\u003c/a\u003e for an influencer marketing strategy, using short-form video content. \u003c/li\u003e\n\u003cli\u003eFifty-one percent of small businesses using TikTok ads reported \u003ca href=\"https://www.capterra.com/resources/tiktok-marketing/\"\u003ea positive return on investment\u003c/a\u003e in a 2023 survey.\u003c/li\u003e\n\u003cli\u003eFifty-six percent of marketers would increase their \u003ca href=\"https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report\"\u003einvestment in TikTok ads\u003c/a\u003e and content—higher than any other social app.\u003c/li\u003e\n\u003cli\u003eTikTok achieved a \u003ca href=\"https://www.rivaliq.com/blog/social-media-industry-benchmark-report\"\u003emedian engagement rate of 2.63%\u003c/a\u003e in 2023, outperforming other major social media platforms.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eNow that you understand the power of TikTok and its popularity versus other social media platforms, you’re ready to craft your own TikTok strategy to reach global audiences with branded, entertaining content and TikTok ads that convert.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/fl5_SWGFt84?si=KIZrNrEiSDcwbACK\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eTikTok statistics FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs TikTok decreasing in popularity?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe number of TikTok downloads \u003ca href=\"https://www.statista.com/statistics/1377008/tiktok-worldwide-downloads-quarterly/\"\u003epeaked at 313.53% in Q1 of 2020\u003c/a\u003e, at the start of the 2020 COVID-19 pandemic. However, TikTok has continued to see rapid growth worldwide, with 232.22 downloads in Q4 of 2023. TikTok downloads aren’t the only measure of success. The TikTok app is growing fast compared to other platforms, \u003ca href=\"https://www.statista.com/chart/25974/social-networks-time-spent-to-reach-one-billion-mau/\"\u003ereaching\u003c/a\u003e more than one billion TikTok users worldwide faster than many other apps, and marketers are \u003ca href=\"https://influencermarketinghub.com/influencer-marketing-benchmark-report/\"\u003eincreasingly using the app for its excellent ROI\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow fast is TikTok growing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTikTok’s growth has been unprecedented. At the start of January 2018, the app had just \u003ca href=\"https://www.statista.com/statistics/1267892/tiktok-global-mau/\"\u003e55 million users\u003c/a\u003e. By 2027, it is projected that TikTok users worldwide will \u003ca href=\"https://www.statista.com/forecasts/1142687/tiktok-users-worldwide\"\u003eexceed\u003c/a\u003e 2.2 billion. In 2023 alone, TikTok downloads \u003ca href=\"https://www.statista.com/statistics/1377008/tiktok-worldwide-downloads-quarterly/\"\u003eexceeded one billion worldwide\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the age demographic of TikTok?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe largest demographic among monthly active TikTok users is users between 18 and 24. \u003ca href=\"https://datareportal.com/reports/digital-2024-april-global-statshot\"\u003e572 million\u003c/a\u003e, or 36.2%, TikTok users over 18 years old worldwide fall into this age bracket.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow many monthly active users are on TikTok in the US?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAs of March 2023, the number of monthly active users on TikTok in the US is \u003ca href=\"https://www.statista.com/statistics/1403880/tiktok-us-mau/\"\u003e150 million\u003c/a\u003e. As of April 2024, worldwide, TikTok boasts \u003ca href=\"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/\"\u003e1.582 monthly active users\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the time spent on TikTok by average users?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIn 2024, the average TikTok user spends \u003ca href=\"https://www.statista.com/statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/\"\u003e58.4 minutes on the social network\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the main goal of TikTok?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eFor creators, TikTok’s goal is to provide tools and opportunities to build a following and \u003ca href=\"/blog/what-is-monetization\"\u003emonetize their content\u003c/a\u003e. For brands, the platform offers innovative advertising options and access to a large and highly engaged audience. For users, TikTok delivers a personalized and entertaining experience that keeps them coming back for more.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is TikTok most famous for?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTikTok is best known for its viral dance challenges, lip-sync videos, and its highly personalized For You page algorithm. The platform has also evolved into a content powerhouse, featuring everything from educational videos to comedy, and has become a significant player in global social media. With its popularity and widespread use, TikTok faces ongoing scrutiny in the US, with \u003ca href=\"https://www.nytimes.com/article/tiktok-ban.html\"\u003epotential bans proposed\u003c/a\u003e due to national security concerns related to its Chinese ownership.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Dive into the latest TikTok statistics to understand the platform’s audience, popularity, and fit for your brand’s marketing efforts.","excerptHtml":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tiktok-statistics.jpg?v=1694616998\" alt=\"A graph showing bars of varying lengths against a gradient background\" data-mce-selected=\"1\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tiktok-statistics.jpg?v=1694616998\"\u003e\n\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDive into the latest TikTok statistics to understand the platform’s audience, popularity, and fit for your brand’s marketing efforts. \u003c/span\u003e\u003c/div\u003e","seo":{"__typename":"SEO","title":"15 Essential TikTok Statistics for Marketers in 2024","description":"Dive into the latest TikTok statistics to understand the platform’s audience, popularity, and fit for your brand’s marketing efforts."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/tiktok-statistics\",\"en-GB\":\"https://www.shopify.com/uk/blog/tiktok-statistics\",\"en-AU\":\"https://www.shopify.com/au/blog/tiktok-statistics\",\"en-ID\":\"https://www.shopify.com/id/blog/tiktok-statistics\",\"en-NZ\":\"https://www.shopify.com/nz/blog/tiktok-statistics\",\"en-ZA\":\"https://www.shopify.com/za/blog/tiktok-statistics\",\"en-NG\":\"https://www.shopify.com/ng/blog/tiktok-statistics\",\"en-PH\":\"https://www.shopify.com/ph/blog/tiktok-statistics\",\"en-SG\":\"https://www.shopify.com/sg/blog/tiktok-statistics\",\"en-HK\":\"https://www.shopify.com/hk/blog/tiktok-statistics\",\"en-IE\":\"https://www.shopify.com/ie/blog/tiktok-statistics\",\"en-MY\":\"https://www.shopify.com/my/blog/tiktok-statistics\",\"pt\":\"https://www.shopify.com/br/blog/tiktok-brasil\",\"ja-JP\":\"https://www.shopify.com/jp/blog/tiktok-statistics\",\"it\":\"https://www.shopify.com/it/blog/statistiche-tiktok\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"TikTok for Ecommerce: How To Sell on TikTok\",\"url\":\"blog/tiktok-ecommerce\"},{\"title\":\"How To Use TikTok- The Ultimate Beginners Guide\",\"url\":\"blog/how-to-use-tiktok\"},{\"title\":\"18 Best Ecommerce Email Marketing Campaigns for 2024\",\"url\":\"blog/email-marketing\"},{\"title\":\"How to Sell on Amazon- A 7 Step Beginner's Guide\",\"url\":\"blog/sell-on-amazon\"},{\"title\":\"Top Online Shopping Categories in the US\",\"url\":\"blog/top-online-shopping-categories\"},{\"title\":\"Global Ecommerce Sales (2020–2025)\",\"url\":\"blog/global-ecommerce-sales\"},{\"title\":\"20 Email Marketing Best Practices to Turn Campaigns Into Sales\",\"url\":\"blog/email-marketing-best-practices\"},{\"title\":\"10 Most Popular Domains\",\"url\":\"blog/popular-domains\"},{\"title\":\"Faster Checkout on Instagram and Facebook with Shop Pay\",\"url\":\"blog/checkout-on-facebook-shop-pay\"},{\"title\":\"Shopify’s Entrepreneur-in-Residence- 'No, Influencer Marketing Isn’t Overhyped'\",\"url\":\"blog/influencer-marketing-campaigns\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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Sometimes you’re falling into a lava pit over and over. Sometimes you’re supersized, throwing fireballs at every challenge.\u003c/p\u003e\n\u003cp\u003eThen you reach the final level: \u003ca href=\"https://www.shopify.com/blog/bfcm-data\"\u003eBlack Friday Cyber Monday\u003c/a\u003e (BFCM). In \u003ca href=\"https://investors.shopify.com/news-and-events/press-releases/news-details/2023/Shopify-Merchants-Drive-Record-High-9.3-Billion-in-Black-Friday-Cyber-Monday-Sales/default.aspx\"\u003e2023\u003c/a\u003e, Shopify merchants reached a record $9.3 billion in sales over BFCM weekend—a 24% increase from the year before. From early Friday in New Zealand to late Monday in California, more than 61 million consumers globally purchased from brands powered by Shopify, peaking at $4.2 million in sales per minute.\u003c/p\u003e\n\u003cp\u003eThe holiday season is fast approaching, exacerbating the usual challenges \u003ca href=\"https://www.shopify.com/blog/what-is-ecommerce\"\u003eecommerce\u003c/a\u003e stores face. From supply chain issues to shipping delays to customer satisfaction, you need reinforcements to help you capitalize on the busy shopping weekend. Shopify Black Friday apps are the 1UPs and invincibility stars you’ll need to get through this part of the game. \u003c/p\u003e\n\u003cp\u003eWe looked at six challenges that Shopify store owners may face this holiday season, and matched them each with apps that can help overcome those challenges.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eApps to help you meet customers online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eApps for effective BFCM marketing campaigns\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eApps for better BFCM inventory management\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eApps for a memorable BFCM customer experience\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eApps for managing in-person Black Friday sales\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eApps for efficient shipping, delivery, and returns\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eBlack Friday apps FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eApps to help you meet customers online\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eBoost AI Search \u0026amp; Filter\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eLibautech: Announcement Bar\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eTikTok Shopify app\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eBulk Discount Code Bot\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eWith \u003ca href=\"https://www.shopify.com/blog/consumer-trends\"\u003ebuying trends\u003c/a\u003e shifting online and customer preferences moving toward \u003ca href=\"https://www.shopify.com/blog/the-sip-representation-in-the-wine-industry\"\u003ebrands with purpose\u003c/a\u003e, BFCM is truly a hybrid event. \u003c/p\u003e\n\u003cp\u003eConsumers have also changed the way they discover and buy new products, with younger generations adopting \u003ca href=\"https://www.shopify.com/blog/social-selling\"\u003esocial selling\u003c/a\u003e channels. To keep up with changing demands and plan for more visitors to your site, make sure your website is ready with these Shopify apps that help you do more.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e1. \u003ca href=\"https://apps.shopify.com/product-filter-search?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eBoost AI Search \u0026amp; Filter\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e Free for up to 25 products. Paid plans from $29/month.\u003c/p\u003e\n\u003cp\u003ePowered by AI, Boost is a smart search app for Shopify stores that helps customers find the exact product they’re looking for on your site, with advanced filtering and search auto-suggest. You can even \u003ca href=\"https://www.shopify.com/blog/what-is-upselling\"\u003eupsell\u003c/a\u003e and \u003ca href=\"https://www.shopify.com/blog/what-is-cross-selling\"\u003ecross-sell\u003c/a\u003e within search results, helping you promote bestselling products and increase your \u003ca href=\"https://www.shopify.com/blog/average-order-value\"\u003eaverage order value\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. \u003ca href=\"https://apps.shopify.com/add-announcement-bar?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eLibautech: Announcement Bar\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it: \u003c/strong\u003eFree plan available. Paid plan is $3.95/month with a seven-day free trial.\u003c/p\u003e\n\u003cp\u003eThis app puts your Black Friday Cyber Monday deals in the spotlight—front and center at the top of your homepage. You can also use this space to share important news about your brand and store, like updated BFCM shipping information, free gifts, or bold discounts. Multiple filters and options mean you can target specific customers or regions.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e3. \u003ca href=\"https://apps.shopify.com/tiktok\"\u003eTikTok Shopify app\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e Free to install. When running a campaign, you set a budget and ad spend is billed directly to your TikTok ad account.\u003c/p\u003e\n\u003cp\u003eAmong the places younger generations are discovering products, \u003ca href=\"https://www.shopify.com/blog/how-to-use-tiktok\"\u003eTikTok\u003c/a\u003e is one of the most popular. Users trust \u003ca href=\"https://www.shopify.com/blog/influencer-marketing\"\u003einfluencer\u003c/a\u003e recommendations and peer reviews to help them make purchases. If your brand isn’t using \u003ca href=\"https://www.shopify.com/blog/tiktok-for-business\"\u003eTikTok for business\u003c/a\u003e, it’s time to start. You can even take advantage of \u003ca href=\"https://www.shopify.com/blog/tiktok-shopping\"\u003eTikTok Shopping\u003c/a\u003e features by downloading the TikTok app for Shopify. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eConnect with shoppers on TikTok\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/sell-on-tiktok?itcat=coreblog\u0026amp;itterm=shopify-tiktok-sales-channel-cta\" target=\"_blank\"\u003eStart selling on TikTok\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"14\"\u003e4. \u003ca href=\"https://apps.shopify.com/bulk-discount-generator?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eBulk Discount Code Bot\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e Free up to three codes. Paid plans start at $19/month. \u003c/p\u003e\n\u003cp\u003eThis app lets you create multiple unique one-time-use discount codes for \u003ca href=\"https://www.shopify.com/blog/loyalty-program\"\u003eloyalty programs\u003c/a\u003e or pop-up email acquisition campaigns, helping you boost your BFCM marketing strategy.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🎯 Bonus level: \u003c/strong\u003eGet your products in front of huge audiences this holiday season by enabling online sales channels like \u003ca href=\"https://apps.shopify.com/google?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eGoogle\u003c/a\u003e and \u003ca href=\"https://apps.shopify.com/facebook?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eFacebook\u003c/a\u003e, and explore even \u003ca href=\"https://apps.shopify.com/categories/selling-products\"\u003emore apps\u003c/a\u003e to help you achieve peak sales online.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eApps for effective BFCM marketing campaigns\u003c/h2\u003e\n\u003col start=\"5\"\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eOctane AI: Advanced Quiz Maker\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eShoppable Instagram, UGC \u0026amp; Videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eTxtCart: SMS Marketing \u0026amp; AI\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003ePromo Video Maker\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eShopify Email\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThere’s a lot of information competing for your customers’ attention right now. And once Black Friday Cyber Monday sales are upon us, shoppers’ inboxes and Instagram feeds will be flooded with deals. \u003c/p\u003e\n\u003cp\u003eHow can you stand out from other online retailers? How do you cut through the clutter and launch memorable and clickable Black Friday campaigns? These marketing tools take the guesswork out of peak-season marketing so you can launch BFCM campaigns with confidence.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e5. \u003ca href=\"https://apps.shopify.com/octane-ai-quiz-personalization?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eOctane AI: Advanced Quiz Maker\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e Tiered pricing plans from $50/month. 14-day free trial available. \u003c/p\u003e\n\u003cp\u003eOctane AI is a one-stop marketing solution that lets you create quizzes, collect data, and offer personalized experiences and recommendations to customers. This app is fully customizable, compatible with your tech stack, and backed by powerful AI.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e6. \u003ca href=\"https://apps.shopify.com/instagram-shop?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eShoppable Instagram, UGC \u0026amp; Videos\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it: \u003c/strong\u003eFree for up to $1,000 in earned revenue. Paid plans start at $19/month.\u003c/p\u003e\n\u003cp\u003eThis app puts your organic Instagram posts to work, generating a clickable, shoppable clone of your feed on your Shopify store website. You can even pull your customers’ posts (user-generated content) into one place and power them with purchase links, too.\u003c/p\u003e\n\u003ch3 id=\"17\"\u003e7. \u003ca href=\"https://apps.shopify.com/txtcart-plus?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eTxtCart: SMS Marketing \u0026amp; AI\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e Plans start at $29/month. 14-day free trial available. \u003c/p\u003e\n\u003cp\u003eTxtCart helps you rescue lost sales by texting customers who have abandoned shopping carts with prompts to re-engage with your brand. Real agents sit behind an AI to make conversations more human. \u003c/p\u003e\n\u003ch3 id=\"18\"\u003e8. \u003ca href=\"https://apps.shopify.com/promo-com-promo-video-maker?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003ePromo Video Maker\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e Free to install.\u003c/p\u003e\n\u003cp\u003ePromo video maker helps you easily create promotional video content—no film school or expensive apps required. Enter some text and a few details and this app pulls content from your site into videos optimized for web, Instagram, or YouTube.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e9. \u003ca href=\"https://apps.shopify.com/shopify-email?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eShopify Email\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e Free to install.\u003c/p\u003e\n\u003cp\u003eLaunch and track email campaigns right inside Shopify with \u003ca href=\"https://www.shopify.com/blog/shopify-email\"\u003eShopify Email\u003c/a\u003e. This app provides easy templates that pull logos, images, and copy directly from your store website. Super power your \u003ca href=\"https://www.shopify.com/blog/email-marketing\"\u003eemail marketing campaigns\u003c/a\u003e this Black Friday Cyber Monday.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🎯 Bonus level: \u003c/strong\u003eExplore \u003ca href=\"https://apps.shopify.com/categories/marketing-and-conversion\"\u003emore apps\u003c/a\u003e to help you with Black Friday and holiday season marketing.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eEarn cashback rewards with Shopify Credit\u003c/p\u003e\n\u003cp\u003eGet up to 3% cashback on Shopify Email and other eligible marketing spend with Shopify Credit, the pay-in-full Visa® business card designed for Shopify entrepreneurs. No annual fees, no credit checks.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/credit\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eExplore Shopify Credit\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eApps for better BFCM inventory management\u003c/h2\u003e\n\u003col start=\"10\"\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eStockbot Inventory Forecasting\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eInventory Planner Forecasting\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eTPOP: Eco Print on Demand\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThroughout the year, Shopify store owners report \u003ca href=\"https://www.shopify.com/retail/inventory-management\"\u003einventory management\u003c/a\u003e as a challenge. During Black Friday Cyber Monday and beyond, you’ll need to be extra vigilant to keep items in stock, stay organized, and ensure customers stay happy. \u003c/p\u003e\n\u003cp\u003eYou guessed it: There are apps for that. \u003c/p\u003e\n\u003ch3 id=\"20\"\u003e10. \u003ca href=\"https://apps.shopify.com/inventory-alerts?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eStockbot Inventory Forecasting\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e Free plan available; paid plans start at $9/month.\u003c/p\u003e\n\u003cp\u003eStockbot Inventory Forecasting is the Home Shopping Network rotisserie of Shopify apps—“set it and forget it.” Simply determine low-stock levels for each of your products, and this app will notify you once you’ve hit them.\u003c/p\u003e\n\u003ch3 id=\"21\"\u003e11. \u003ca href=\"https://apps.shopify.com/inventory-planner?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eInventory Planner Forecasting\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e Plans start at $249.99/month.\u003c/p\u003e\n\u003cp\u003eInventory Planner Forecasting is an inventory management pain killer for your Shopify site. Give this app access to your sales trends and data, and let it prioritize your vendor orders and tell you when to make them.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e12. \u003ca href=\"https://apps.shopify.com/tpop?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eTPOP: Eco Print on Demand\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e Free to install. You only pay for items once you sell them.\u003c/p\u003e\n\u003cp\u003eTPOP is good for when you have creative designs and ideas but can’t be bothered with inventory. Start a \u003ca href=\"https://www.shopify.com/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e business and let this app take care of everything for you.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🎯 Bonus level: \u003c/strong\u003eExplore \u003ca href=\"https://apps.shopify.com/categories/orders-and-shipping-managing-inventory\"\u003emore apps\u003c/a\u003e to help you manage Black Friday Cyber Monday inventory.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eApps for a memorable BFCM customer experience\u003c/h2\u003e\n\u003col start=\"13\"\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eGlow: Loyalty Points \u0026amp; Rewards\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eShopify Inbox\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eLimeSpot Personalizer\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eSC Product Options\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eWith increasing competition in the ecommerce space, standing out among the big sellers can be achieved with personalized online and mobile shopping experiences that build customer relationships. As a smaller business, you’re more easily able to connect directly with your customers—but during the Black Friday shopping season, that may be harder to do.\u003c/p\u003e\n\u003cp\u003eUse these apps to improve the experience all along the customer journey. Create memorable connections and offer a smooth purchasing experience, even when you can’t personally engage with each one. \u003c/p\u003e\n\u003ch3 id=\"23\"\u003e13. \u003ca href=\"https://apps.shopify.com/glow-loyalty?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eGlow: Loyalty Points \u0026amp; Rewards\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e 7-day free trial. Paid plans from $9/month.\u003c/p\u003e\n\u003cp\u003eGlow helps you set up a seamless rewards program to incentivize engagement with your brand, providing tools for rewarding loyal customers with points or credit toward future purchases when they refer new shoppers. Improve customer lifetime value and repeat purchases with a loyalty program powered by Glow.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e14. \u003ca href=\"https://www.shopify.com/ca/ping?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eShopify Inbox\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it: \u003c/strong\u003eFree with Shopify plan.\u003c/p\u003e\n\u003cp\u003eEngage in real conversations with buyers, send product recommendations and discount codes, and bring the purchase experience inside the chat—all with \u003ca href=\"https://www.shopify.com/blog/shopify-inbox\"\u003eShopify Inbox\u003c/a\u003e. The app is built inside Shopify and is free to use with a Shopify plan.\u003c/p\u003e\n\u003ch3 id=\"25\"\u003e15. \u003ca href=\"https://apps.shopify.com/limespot?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eLimeSpot Personalizer\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e Free to install; plans from $18/month.\u003c/p\u003e\n\u003cp\u003eLimespot enables you to create \u003ca href=\"https://www.shopify.com/blog/ecommerce-marketing-personalization\"\u003epersonalized shopping experiences\u003c/a\u003e to cross-sell, upsell, and recommend relevant products to each customer. \u003c/p\u003e\n\u003ch3 id=\"26\"\u003e16. \u003ca href=\"https://apps.shopify.com/product-options?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eSC Product Options\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it: \u003c/strong\u003eFree to install. Paid plans from $14.99/month.\u003c/p\u003e\n\u003cp\u003eBold Product Options is an essential app for products with overlapping customizations. Easily set up swatches and other options on product pages to allow customers to build one-of-a-kind products.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eApps for managing in-person Black Friday sales\u003c/h2\u003e\n\u003col start=\"17\"\u003e\n\u003cli\u003e\u003ca href=\"#27\"\u003eIn‑Store Reserver\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#28\"\u003eSesami: Appointment Booking\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#29\"\u003eStockist Store Locator\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#30\"\u003eBird Pickup Delivery Date\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eIf you run a retail store or are planning to sell at a pop-up or market, set yourself up for a successful weekend by installing apps that help you engage with customers directly and boost sales. \u003c/p\u003e\n\u003cp\u003eConveniences like \u003ca href=\"https://www.shopify.com/retail/curbside-pickup\"\u003ecurbside pickup\u003c/a\u003e can improve the in-person shopping experience during the Black Friday season—and they can be added easily with apps.\u003c/p\u003e\n\u003ch3 id=\"27\"\u003e17. \u003ca href=\"https://apps.shopify.com/reserve-in-store-by-fera?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eIn‑Store Reserver\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e 30-day free trial. Paid plans from $19/month.\u003c/p\u003e\n\u003cp\u003eThis app lets customers pre-select items in your online store and ensure availability when they arrive to pay or pick up their orders, creating a better checkout experience.\u003c/p\u003e\n\u003ch3 id=\"28\"\u003e18. \u003ca href=\"https://apps.shopify.com/sesami?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eSesami: Appointment Booking\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e 30-day free trial. Paid plans from $19/month.\u003c/p\u003e\n\u003cp\u003eSesami is perfect for brands that offer in-store services like personal shopping appointments. Your Black Friday customers can book predetermined time slots for shorter wait times and a more personalized sales experience.\u003c/p\u003e\n\u003ch3 id=\"29\"\u003e19. \u003ca href=\"https://apps.shopify.com/stockist-store-locator?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eStockist Store Locator\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e 14-day free trial. Paid plans from $10/month.\u003c/p\u003e\n\u003cp\u003eStockist is a fully customizable map app that integrates with your store’s branding. Plot your shop locations—or those of your stockists—so customers can easily find you IRL on Black Friday.\u003c/p\u003e\n\u003ch3 id=\"30\"\u003e20. \u003ca href=\"https://apps.shopify.com/store-pickup-and-delivery-date\"\u003eBird Pickup Delivery Date\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e Free plan available. Paid plans start at $9.99/month with a seven-day free trial.\u003c/p\u003e\n\u003cp\u003eBird manages your curbside and in-store pickups, as well as local deliveries, with a customizable calendar. Customers can select their own delivery or pick-up date and stores can set black out dates, cut off times, and a maximum number of deliveries per day.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🎯 Bonus level: \u003c/strong\u003eExplore \u003ca href=\"https://apps.shopify.com/search?q=store%20pickup\"\u003emore apps\u003c/a\u003e to help run your omnichannel business this Black Friday Cyber Monday. \u003c/p\u003e\n\u003ch2 id=\"6\"\u003eApps for efficient shipping, delivery, and returns\u003c/h2\u003e\n\u003col start=\"21\"\u003e\n\u003cli\u003e\u003ca href=\"#31\"\u003eEasyship\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#32\"\u003eParcelify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eAfterShip Returns \u0026amp; Exchanges\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eIf everything’s working out the way you planned, your Black Friday Shopify campaign has caught fire and the order notifications are lighting up your app. Take a moment to celebrate your success—but not too long. You have products to ship out! \u003c/p\u003e\n\u003cp\u003eUse these apps to help wade through the flood of pending orders, simplifying the process for you—and your customers.\u003c/p\u003e\n\u003ch3 id=\"31\"\u003e21. \u003ca href=\"https://apps.shopify.com/easyship?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eEasyship\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e Free to install. Paid plans from $29/month with a 14-day trial. \u003c/p\u003e\n\u003cp\u003eSync orders, automate workflows, and print labels with Easyship. The app gives you access to 250+ shipping carriers with reduced rates. Get transparent quotes for all-in \u003ca href=\"https://www.shopify.com/blog/competitive-shipping-as-a-small-shop\"\u003eshipping costs\u003c/a\u003e, including taxes, duties, courier fees, and delivery dates, ensuring a smooth Black Friday delivery for customers.\u003c/p\u003e\n\u003ch3 id=\"32\"\u003e22. \u003ca href=\"https://apps.shopify.com/parcelify?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=201440713\"\u003eParcelify\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e 14-day trial. Paid plans from $19.99/month.\u003c/p\u003e\n\u003cp\u003eParcelify automates shipping options for Black Friday orders with rules you set based on product information like tags, types, collections, and SKUs. Hide or show specific rates to customers based on those filters.\u003c/p\u003e\n\u003ch3 id=\"33\"\u003e23. \u003ca href=\"https://apps.shopify.com/returns-center-by-aftership\"\u003eAfterShip Returns \u0026amp; Exchanges\u003c/a\u003e\n\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTry it:\u003c/strong\u003e Free to install. Paid plans start at $23/month.\u003c/p\u003e\n\u003cp\u003eAftership features a self-serve returns center that lets your customers create and monitor their own returns, including printing shipping labels generated automatically by the app—one of many automations that help make returns a more hand-off experience for store owners.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🎯 Bonus level: \u003c/strong\u003eExplore \u003ca href=\"https://www.shopify.com/blog/topics/shipping\"\u003emore resources\u003c/a\u003e that take the mystery out of shipping, delivery, and fulfillment for your online store. \u003c/p\u003e\n\u003ch2\u003eMake more Black Friday sales with Shopify apps\u003c/h2\u003e\n\u003cp\u003eWhether you want to increase average order value, run flash sales, or execute seamless and timely fulfillment, consider installing apps that integrate with your Shopify store.\u003c/p\u003e\n\u003cp\u003eBlack Friday apps are the powerups you’ll need to get through this Black Friday Cyber Monday weekend. They enable you to get more done, attract more potential customers, and process orders more smoothly during the busiest shopping weekend of the year. \u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Alice Mollon\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"7\"\u003eBlack Friday apps FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you take advantage of Black Friday?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eStore owners can take advantage of Black Friday by planning ahead of time, running effective \u003ca href=\"https://www.shopify.com/blog/marketing-campaign\"\u003emarketing campaigns\u003c/a\u003e, delivering a smooth and personalized customer experience, and staying on top of inventory and shipping.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhen should I start planning for Black Friday?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIt’s never too early to begin planning for Black Friday. Ideally, you’ll start brainstorming your Black Friday Cyber Monday strategy during the summer, with actual preparations kicking into gear no later than Labor Day.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I create an online store for Black Friday?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify makes it easy to create, launch, and manage an online store for any retail business, with features and apps to support store owners during Black Friday Cyber Monday.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the best Shopify apps for Black Friday Cyber Monday?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best Shopify apps are those that solve a problem, automate your workflows to save you time or help you reach goals like increased sales. Browse the \u003ca href=\"https://apps.shopify.com/\"\u003eShopify App Store\u003c/a\u003e to find apps for everything from inventory management to email marketing to help you run a successful BFCM campaign.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Take advantage of the shopping rush with Shopify Black Friday apps that help you attract customers, fulfill orders smoothly, and get more done.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/bfcm-apps-shopify-header.jpg?v=1602713082\" alt=\"Illustration of a woman navigating obstacles in a video game and collecting apps\"\u003e\n\u003cp\u003eTake advantage of the shopping rush with Shopify Black Friday apps that help you attract customers, fulfill orders smoothly, and get more done.\u003c/p\u003e","seo":{"__typename":"SEO","title":"23 Best Shopify Black Friday Apps for Ecommerce Stores (2024)","description":"Take advantage of the shopping rush with Shopify Black Friday apps that help you attract customers, fulfill orders smoothly, and get more done."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/black-friday-cyber-monday-shopify-apps\",\"en-GB\":\"https://www.shopify.com/uk/blog/black-friday-cyber-monday-shopify-apps\",\"en-AU\":\"https://www.shopify.com/au/blog/black-friday-cyber-monday-shopify-apps\",\"en-ID\":\"https://www.shopify.com/id/blog/black-friday-cyber-monday-shopify-apps\",\"en-NZ\":\"https://www.shopify.com/nz/blog/black-friday-cyber-monday-shopify-apps\",\"en-ZA\":\"https://www.shopify.com/za/blog/black-friday-cyber-monday-shopify-apps\",\"en-NG\":\"https://www.shopify.com/ng/blog/black-friday-cyber-monday-shopify-apps\",\"en-PH\":\"https://www.shopify.com/ph/blog/black-friday-cyber-monday-shopify-apps\",\"en-SG\":\"https://www.shopify.com/sg/blog/black-friday-cyber-monday-shopify-apps\",\"en-HK\":\"https://www.shopify.com/hk/blog/black-friday-cyber-monday-shopify-apps\",\"en-IE\":\"https://www.shopify.com/ie/blog/black-friday-cyber-monday-shopify-apps\",\"en-MY\":\"https://www.shopify.com/my/blog/black-friday-cyber-monday-shopify-apps\",\"es\":\"https://www.shopify.com/es/blog/7-apps-de-shopify-que-te-ayudaran-a-incrementar-tus-ventas-en-black-friday-y-cyber-monday\",\"fr\":\"https://www.shopify.com/fr/blog/applications-shopify-black-friday-noel\",\"it\":\"https://www.shopify.com/it/blog/app-per-ecommerce-bfcm\",\"nl\":\"https://www.shopify.com/nl/blog/bfcm-shopify-apps\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What Is an Ecommerce App? How Apps Can Boost Sales\",\"url\":\"blog/ecommerce-app\"},{\"title\":\"How To Use Influencers To Drive Sales: 7 Tips\",\"url\":\"blog/influencers-drive-sales\"},{\"title\":\"Influencer Gifting- Tips To Grow Your Business Using Influencers\",\"url\":\"blog/influencer-gifting\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/bfcm-apps-shopify-header.jpg?v=1729518087","imageAltText":"Illustration of a woman navigating obstacles in a video game and collecting apps","modifiedAt":"Jul 23, 2024","modifiedAtRaw":"2024-07-23T08:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/556510904354","handle":"make-merch-tiktok","title":"How To Make Merch for TikTok (and Sell It) in 2024","publishedAt":"2024-05-15T21:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/pexels-koolshooters-6976743_d4d6b8b9-bdac-4f13-b1d3-032704279ac5.jpg?v=1729280647","altText":"Two mobile screens showing merch sold on TikTok","width":1848,"height":782},"tags":["Sell Online","Social Media Optimization"],"contentHtml":"\u003cp\u003e\u003ca href=\"/blog/tiktok-marketing\" title=\"tiktok marketing\"\u003eTikTok marketing\u003c/a\u003e is sometimes a mystery—anything can go viral at any moment. That’s why it’s important to stay atop \u003ca href=\"/blog/tiktok-trends\"\u003eTikTok trends\u003c/a\u003e and experiment with content formats to see what sticks. But what happens when you strike gold? \u003c/p\u003e\n\u003cp\u003eOnce your account has amassed an engaged following, you likely have opportunities to monetize your TikTok success. While some monetization options are limited to accounts with minimum follower counts or to creators in certain countries, there’s one way that anyone can \u003ca href=\"https://shopify.com/blog/make-money-on-tiktok\"\u003emake money on TikTok\u003c/a\u003e: branded merch. \u003c/p\u003e\n\u003cp\u003eSelling merch is a great way to transform your \u003ca href=\"/blog/personal-brand\"\u003epersonal brand\u003c/a\u003e on TikTok into a thriving business. And it’s easier than you think to get started. Ahead, learn how to make merch for TikTok, find creative ideas for what to sell, and discover how you can sell merch to your fans directly from the app.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eContents\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhy you should make merch for TikTok\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e6 merch ideas for TikTok creators\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow to make merch for TikTok\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eSelling merch on TikTok\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eTikTok merch FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhy you should make merch for TikTok\u003c/h2\u003e\nMonetization options on TikTok vary depending on the size of your account and your location. \u003ca href=\"https://newsroom.tiktok.com/en-us/unlocking-even-more-opportunities-for-creators-with-the-creativity-program-beta\"\u003eTikTok’s Creativity Program\u003c/a\u003e (formerly known as the Creator Fund), for example, is currently only available to US TikTok accounts with more than 10,000 followers. Other ways to make money on the platform include collecting “tips,” offering subscriptions using Patreon, and partnering with brands to do sponsored content.\n\u003cp\u003eBut the best way to monetize your audience is by starting your own business. Selling merch on an owned channel like an ecommerce website means you control the creative look and feel and aren’t at the mercy of platform and algorithm changes.\u003c/p\u003e\n\u003cp\u003eSelling branded merch on TikTok is an easy way for fans to support you, especially if you offer items across multiple price points. You also benefit from word-of-mouth marketing and brand awareness, as fans proudly wear your branded merch.\u003c/p\u003e\n\u003cp\u003eWhen you sell your own merchandise, you can do so easily with options like customizable \u003ca href=\"/blog/white-label-products\"\u003ewhite label products\u003c/a\u003e, \u003ca href=\"/blog/print-on-demand-companies\"\u003eprint-on-demand companies\u003c/a\u003e, and integrations that link your TikTok and Shopify online store.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eConnect with shoppers on TikTok\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/sell-on-tiktok?itcat=coreblog\u0026amp;itterm=shopify-tiktok-sales-channel-cta\" target=\"_blank\"\u003eStart selling on TikTok\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003e6 merch ideas for TikTok creators\u003c/h2\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eBranded t-shirts and other apparel\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMugs, water bottles, and housewares\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eStickers, pins, tattoos, and patches\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eArt prints\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePhone cases and tech accessories\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eNiche products for a niche audience\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThere are a number of products you can customize to sell as merch to your TikTok fans. These range from the most obvious items like t-shirts and mugs to niche products that are a fit for your specific account theme or follower interests. Let’s dive into a few options.\u003c/p\u003e\n\u003ch3\u003e1. Branded t-shirts and other apparel\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eStart selling merch like print-on-demand hats to test your designs and find out what your audience prefers. \u003cem\u003eLaurDIY/FanJoy\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eApparel is the bread and butter of creator merch. You can print your logo, likeness, catch phrase, or designs on a number of apparel items easily either using \u003ca href=\"/blog/print-on-demand\"\u003eprint on demand\u003c/a\u003e (more on that later) or crafting them yourself. \u003c/p\u003e\n\u003cp\u003eTikTok creator and illustrator \u003ca href=\"https://juliaroblin.shop/\"\u003eJulia Roblin\u003c/a\u003e started selling merch by creating stickers with her artwork but quickly added apparel due to audience demand. “I’ve done a lot of polls on my Instagram and even on my TikTok asking what people want to see,” says Julia.\u003c/p\u003e\n\u003cp\u003eCreators like \u003ca href=\"https://www.tiktok.com/@kelseydangerous?lang=en\"\u003eKelsey Impicciche\u003c/a\u003e and \u003ca href=\"https://www.tiktok.com/@laurdiy?lang=en\"\u003eLaurDIY\u003c/a\u003e also found success with apparel merch. They work with \u003ca href=\"/blog/fanjoy-merch\"\u003eFanjoy\u003c/a\u003e to produce merch for their TikTok fans.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eYour fans wearing your merchandise is great exposure for your brand. \u003cem\u003eKelsey Impicciche/FanJoy\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you’re just getting started, t-shirts, hoodies, hats, socks, and tote bags are popular items to test with your audience. You can \u003ca href=\"/blog/start-online-tshirt-business\"\u003estart a print-on-demand t-shirt business\u003c/a\u003e with little upfront investment and no on-hand inventory.\u003c/p\u003e\n\u003ciframe width=\"770\" height=\"434\" src=\"https://www.youtube.com/embed/tUGhbwP12XM\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch3\u003e2. Mugs, water bottles, and housewares\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eMerrell Twins/FanJoy\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMany print-on-demand companies offer printing on housewares and décor items like mugs, pillows, beach towels, and blankets. These are perfect options for TikTok designers, illustrators, and photographers looking to offer affordable versions of their art printed on home goods.\u003c/p\u003e\n\u003cp\u003eDevin Kane is the creator behind \u003ca href=\"https://devsdoodlesco.com/\"\u003eDev’s Doodles\u003c/a\u003e. She uses TikTok to take her audience inside her life and creative process, selling her “good vibes” merchandise to fans through her Shopify store. Among these items, she sells housewares like mug sleeves, hanging air fresheners, and candles.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eDev’s Doodles Co.\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you’re a maker, consider a DIY approach to creating home goods. You can make your own branded candles from scratch or stitch your catchphrase onto a pillow sham. \u003c/p\u003e\n\u003ch3\u003e3. Stickers, pins, tattoos, and patches\u003c/h3\u003e\nYou can \u003ca href=\"/blog/how-to-make-sell-stickers\"\u003emake and sell stickers\u003c/a\u003e, sew-on patches, temporary tattoos, and pinback buttons as low-cost items that fans can buy to support you. These also work as free merch giveaways at in-person events and gift-with-purchase items to accompany other merch sales. \n\u003cp\u003eCreator \u003ca href=\"https://www.tiktok.com/@linht.roller?lang=en\"\u003eLinh Truong\u003c/a\u003e prints her designs on stickers to sell to her fans across TikTok and YouTube. \u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eLinh Truong/FanJoy\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eConsider other small items that you can make and sell as merch for TikTok. Keychains, enamel pins, earrings, and pencils are all inexpensive items that can be printed, handmade, or hand-customized.\u003c/p\u003e\n\u003ch3\u003e4. Art prints\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eSara \u0026amp; Misc/Etsy\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThis is another ideal merch option for artists, illustrators, and designers. Many of your fans will be unable to afford original work, but you can \u003ca href=\"/blog/211990409-how-to-sell-art-online\"\u003esell art online\u003c/a\u003e through reproductions (or prints). \u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@sara.and.misc/video/7183409962230566146\" data-video-id=\"7183409962230566146\"\u003e\n\u003csection\u003e\u003ca title=\"@sara.and.misc\" href=\"https://www.tiktok.com/@sara.and.misc?refer=embed\" target=\"_blank\"\u003e@sara.and.misc\u003c/a\u003e Prints are avaiIable in my b!0 🫶 \u003ca title=\"fyp\" href=\"https://www.tiktok.com/tag/fyp?refer=embed\" target=\"_blank\"\u003e#fyp\u003c/a\u003e \u003ca title=\"foryou\" href=\"https://www.tiktok.com/tag/foryou?refer=embed\" target=\"_blank\"\u003e#foryou\u003c/a\u003e \u003ca title=\"prints\" href=\"https://www.tiktok.com/tag/prints?refer=embed\" target=\"_blank\"\u003e#prints\u003c/a\u003e \u003ca title=\"digitalart\" href=\"https://www.tiktok.com/tag/digitalart?refer=embed\" target=\"_blank\"\u003e#digitalart\u003c/a\u003e \u003ca title=\"graphicdesign\" href=\"https://www.tiktok.com/tag/graphicdesign?refer=embed\" target=\"_blank\"\u003e#graphicdesign\u003c/a\u003e \u003ca title=\"illustration\" href=\"https://www.tiktok.com/tag/illustration?refer=embed\" target=\"_blank\"\u003e#illustration\u003c/a\u003e \u003ca title=\"♬ SWEET / I THOUGHT YOU WANTED TO DANCE (feat. Brent Faiyaz \u0026amp; Fana Hues)\" href=\"https://www.tiktok.com/music/SWEET-I-THOUGHT-YOU-WANTED-TO-DANCE-feat-Brent-Faiyaz-Fana-Hues-6977041666515404802?refer=embed\" target=\"_blank\"\u003e♬ SWEET / I THOUGHT YOU WANTED TO DANCE (feat. Brent Faiyaz \u0026amp; Fana Hues)\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003ch3\u003e5. Phone cases and tech accessories\u003c/h3\u003e\n\u003cp\u003eMaking your own phone cases is easy with print-on-demand companies that do the work for you. This is a common merch item used to showcase artwork and branding that fans carry with them everywhere. The only downside is the number of phone models on the market. If you’re looking to make and sell phone cases, research the top phone models to keep your offering focused.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eDev’s Doodles Co.\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eConsider other tech accessories like watch bands, luggage tags, laptop cases, keyboard covers, iPad skins, and gaming console stickers.\u003c/p\u003e\n\u003ch3\u003e6. Niche products for a niche audience\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eNathaly Cuevas\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe sky’s the limit when it comes to selling merch on TikTok. Your merch store should be a reflection of your account’s content and your own interests. If you do magic tricks on TikTok, consider selling branded playing cards. If you manage a petfluencer (the true star), try making and \u003ca href=\"/blog/pet-business\"\u003eselling pet accessories\u003c/a\u003e like leashes and bandanas. \u003c/p\u003e\n\u003ch2 id=\"3\"\u003eHow to make merch for TikTok\u003c/h2\u003e\n\u003cp\u003eYou can approach making merch for TikTok in a number of ways, with varying levels of effort and cost. Here, we’ll outline three ways to turn your persona into TikTok merch for your fans.\u003c/p\u003e\n\u003ch3\u003e1. Use a print-on-demand (POD) company\u003c/h3\u003e\n\u003ciframe width=\"770\" height=\"434\" src=\"https://www.youtube.com/embed/QjbKp8OVhdg\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003cp\u003eThe easiest way to get started is to find a print-on-demand provider that can turn your designs into physical products like hoodies, water bottles, pillows, stickers, and hats. There are plenty of these companies, all offering slightly different products and services. The Shopify App Store has several options that integrate directly with your store.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003ePrintify\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c/strong\u003e\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eInstall the print-on-demand app in your Shopify store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSubmit your designs to the POD company per the instructions they provide.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAdd your new designs using mockup photos to your store as products and set prices.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhen a customer places an order in your merch store, the POD company prints and ships that product directly.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip: \u003c/strong\u003eIf you aren’t a designer or artist or don’t already have branding, hire a professional to help you develop a \u003ca href=\"/blog/branding-package\" target=\"_blank\"\u003ebranding package\u003c/a\u003e along with some designs specifically for merch. You can find design pros like a freelance graphic designer through sites like \u003ca href=\"https://experts.shopify.com/\"\u003eShopify Experts\u003c/a\u003e, \u003ca href=\"https://www.fiverr.com/\"\u003eFiverr\u003c/a\u003e, \u003ca href=\"https://dribbble.com/\"\u003eDribbble\u003c/a\u003e, and \u003ca href=\"https://creativemarket.com/\"\u003eCreative Market\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003e2. Create your own merch by hand\u003c/h3\u003e\nJulia Roblin took a different approach for her merch: making it herself. While print on demand is available for stickers, Julia chose to create merch at home using a specialized printer and ship the items herself. You can also work with local printers to print your own merchandise like stickers and art prints and order them in bulk. In this case, the onus is on you to manage inventory and shipping.\n\u003cp\u003eThe advantage of making your own merch is you have more control over the creative process and the quality of the final product. On the other hand, there are more upfront costs and this process requires more of your time.\u003c/p\u003e\n\u003ch3\u003e3. Collaborate with existing brands\u003c/h3\u003e\n\u003cp\u003eAnother way to create unique merch for your TikTok followers is to team up with a complementary brand already making great products. If you have influence (a larger engaged following), it will be easier to approach brands for a partnership—especially if your audience aligns with the brand’s target audience. \u003c/p\u003e\n\u003cp\u003eIn a \u003ca href=\"https://www.round21.com/pages/bg\"\u003etriple-threat collab\u003c/a\u003e, artist and TikTok creator \u003ca href=\"https://www.tiktok.com/@theshemalove?lang=en\"\u003eShema Love\u003c/a\u003e teamed up with basketball star Britney Griner and sports brand \u003ca href=\"https://www.round21.com/\"\u003eround21\u003c/a\u003e to create custom merch.\u003c/p\u003e\n\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@theshemalove/video/7236790316651597098\" data-video-id=\"7236790316651597098\"\u003e\n\u003csection\u003e\u003ca title=\"@theshemalove\" href=\"https://www.tiktok.com/@theshemalove?refer=embed\" target=\"_blank\"\u003e@theshemalove\u003c/a\u003e unboxing my merch collab for Brittney Griner 🏀😪 \u003ca title=\"brittneygriner\" href=\"https://www.tiktok.com/tag/brittneygriner?refer=embed\" target=\"_blank\"\u003e#brittneygriner\u003c/a\u003e \u003ca title=\"round21\" href=\"https://www.tiktok.com/tag/round21?refer=embed\" target=\"_blank\"\u003e#round21\u003c/a\u003e \u003ca title=\"pheonixmercury\" href=\"https://www.tiktok.com/tag/pheonixmercury?refer=embed\" target=\"_blank\"\u003e#pheonixmercury\u003c/a\u003e \u003ca title=\"wnba\" href=\"https://www.tiktok.com/tag/wnba?refer=embed\" target=\"_blank\"\u003e#wnba\u003c/a\u003e \u003ca title=\"fyp\" href=\"https://www.tiktok.com/tag/fyp?refer=embed\" target=\"_blank\"\u003e#fyp\u003c/a\u003e@round21 \u003ca title=\"♬ Chill Vibes\" href=\"https://www.tiktok.com/music/Chill-Vibes-7084465663108089857?refer=embed\" target=\"_blank\"\u003e♬ Chill Vibes\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003cp\u003eInfluencer Nick Cho, better known as \u003ca href=\"https://yourkoreandad.com/\" target=\"_blank\"\u003e@YourKoreanDad\u003c/a\u003e, partnered with Korean streetwear brand \u003ca href=\"https://thejoseon.com/collections/thejoseon-x-yourkoreandad\" target=\"_blank\"\u003eJoseon\u003c/a\u003e to produce a collab garment collection.\u003c/p\u003e\n\n\u003ch2 id=\"4\"\u003eSelling merch on TikTok\u003c/h2\u003e\n\u003cp\u003eNow that you’ve created branded products, it’s time to sell merchandise! Since you’ve already built a loyal following, you know how important it is to engage them. The same is true with getting your merch in front of your target audience. Success in selling on TikTok relies on actively promoting your merch store to fans. Follow these steps to start selling your merchandise on TikTok.\u003c/p\u003e\n\n\u003ch3\u003eStep 1: Set up your TikTok shop\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/tiktok-shopping\"\u003eTikTok’s shopping features\u003c/a\u003e allow you to sell directly on the platform. But the best way to get full ecommerce features is to set up a Shopify store, then add the TikTok sales channel. This will allow you to sell places other than on the TikTok app—and sync sales and inventory too. An owned website means you’ll be able to build a mailing list that you own.\u003c/p\u003e\n\u003ch3\u003eStep 2: Add your merchandise\u003c/h3\u003e\n\u003cp\u003eAdd products to your Shopify and TikTok stores manually or by importing them from your print-on-demand app.\u003c/p\u003e\n\u003ch3\u003eStep 3: Promote your merch \u003c/h3\u003e\n\u003cp\u003eLetting your followers know you’ve added products for sale is an important step in selling merch on TikTok. The best way to do this is by creating TikTok videos to announce the launch of your merch store and more videos for subsequent merch drops. These videos from \u003ca href=\"https://www.tiktok.com/@emmykinneymusic\"\u003eEmily Kinney\u003c/a\u003e, \u003ca href=\"https://www.tiktok.com/@niallhoran?lang=en\"\u003eNiall Horan\u003c/a\u003e, and Julia Roblin are great examples of how to promote your merch:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@emmykinneymusic/video/7243810064690072878\" data-video-id=\"7243810064690072878\"\u003e\n\u003csection\u003e\u003ca title=\"@emmykinneymusic\" href=\"https://www.tiktok.com/@emmykinneymusic?refer=embed\" target=\"_blank\"\u003e@emmykinneymusic\u003c/a\u003e Go snag a new hoodie! Limited run of this color! \u003ca title=\"emilykinney\" href=\"https://www.tiktok.com/tag/emilykinney?refer=embed\" target=\"_blank\"\u003e#emilykinney\u003c/a\u003e \u003ca title=\"swimteam\" href=\"https://www.tiktok.com/tag/swimteam?refer=embed\" target=\"_blank\"\u003e#swimteam\u003c/a\u003e \u003ca title=\"newmerch\" href=\"https://www.tiktok.com/tag/newmerch?refer=embed\" target=\"_blank\"\u003e#newmerch\u003c/a\u003e \u003ca title=\"♬ original sound - Emily Kinney\" href=\"https://www.tiktok.com/music/original-sound-7243810037930543915?refer=embed\" target=\"_blank\"\u003e♬ original sound - Emily Kinney\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@niallhoran/video/7234218636280466731\" data-video-id=\"7234218636280466731\"\u003e\n\u003csection\u003e\u003ca title=\"@niallhoran\" href=\"https://www.tiktok.com/@niallhoran?refer=embed\" target=\"_blank\"\u003e@niallhoran\u003c/a\u003e\n\u003cp\u003eHELLO LOVERS! New merch out now\u003c/p\u003e\n\u003ca title=\"♬ original sound - Mr Barbar\" href=\"https://www.tiktok.com/music/original-sound-6945895308962384646?refer=embed\" target=\"_blank\"\u003e♬ original sound - Mr Barbar\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@juliaroblin/video/6954509159706529030\" data-video-id=\"6954509159706529030\"\u003e\n\u003csection\u003e\u003ca title=\"@juliaroblin\" href=\"https://www.tiktok.com/@juliaroblin?refer=embed\" target=\"_blank\"\u003e@juliaroblin\u003c/a\u003e Link in bio, and theres tattoo tickets !!! \u003ca title=\"fyp\" href=\"https://www.tiktok.com/tag/fyp?refer=embed\" target=\"_blank\"\u003e#fyp\u003c/a\u003e \u003ca title=\"foryou\" href=\"https://www.tiktok.com/tag/foryou?refer=embed\" target=\"_blank\"\u003e#foryou\u003c/a\u003e \u003ca title=\"smallartist\" href=\"https://www.tiktok.com/tag/smallartist?refer=embed\" target=\"_blank\"\u003e#smallartist\u003c/a\u003e \u003ca title=\"fairy\" href=\"https://www.tiktok.com/tag/fairy?refer=embed\" target=\"_blank\"\u003e#fairy\u003c/a\u003e \u003ca title=\"mushroom\" href=\"https://www.tiktok.com/tag/mushroom?refer=embed\" target=\"_blank\"\u003e#mushroom\u003c/a\u003e \u003ca title=\"tattooideas\" href=\"https://www.tiktok.com/tag/tattooideas?refer=embed\" target=\"_blank\"\u003e#tattooideas\u003c/a\u003e \u003ca title=\"witchy\" href=\"https://www.tiktok.com/tag/witchy?refer=embed\" target=\"_blank\"\u003e#witchy\u003c/a\u003e \u003ca title=\"shopsmall\" href=\"https://www.tiktok.com/tag/shopsmall?refer=embed\" target=\"_blank\"\u003e#shopsmall\u003c/a\u003e \u003ca title=\"stickershop\" href=\"https://www.tiktok.com/tag/stickershop?refer=embed\" target=\"_blank\"\u003e#stickershop\u003c/a\u003e \u003ca title=\"♬ original sound - Alec Townsend\" href=\"https://www.tiktok.com/music/original-sound-6886589113164679941?refer=embed\" target=\"_blank\"\u003e♬ original sound - Alec Townsend\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tips: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eHype the launch of your merch shop before it’s live. Start promoting your merch in advance to get your audience excited for the launch.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAdd a \u003ca href=\"/blog/link-in-bio\" target=\"_blank\"\u003elink to your bio\u003c/a\u003e. Link your store in your bio or use a link-consolidation tool so TikTok users can easily find your custom merch.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTry limited-time and limited-quantity drops to create a sense of scarcity and urgency, creating demand for your TikTok merch. Or try exclusive drops only for loyal followers who have subscribed to paid content.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsider livestreaming an unboxing after you order samples or when you have physical inventory in hand.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePromote your branded merchandise on other \u003ca href=\"/blog/social-selling-platform\" target=\"_blank\"\u003esocial media platforms\u003c/a\u003e, too.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eMonetize your TikTok account with merch\u003c/h2\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eTikTok personalities like ColorMeCourtney diversify their revenue streams by creating products designed for their target demographic. \u003ca href=\"https://www.colormecourtney.com/merch/\"\u003e\u003cem\u003eColorMeCourtney\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eJulia Roblin now sees a direct link between her views and her sales. “It didn’t take me long to start getting orders every day,” she says. For creators looking to make a living on their art or personal brands, adding \u003ca href=\"/blog/tiktok-ecommerce\"\u003eecommerce for TikTok\u003c/a\u003e is a no-brainer. Selling branded merchandise like tote bags or t-shirts is a great way to have ownership over your brand and revenue streams.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"5\"\u003eTikTok merch FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan I sell products on TikTok?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, you can sell products on TikTok. You can link TikTok to your online store or create shoppable content that can be purchased directly on the platform. Set up an artist shop or \u003ca href=\"/blog/206934729-how-to-start-a-clothing-line\" target=\"_blank\"\u003esell clothing\u003c/a\u003e with your own designs. There are many more ideas of products you can sell to your engaged followers.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow many followers do you need to sell merch on TikTok?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere is no minimum number of followers needed to sell merch on TikTok. However, having a large audience will make it easier to promote your merch and make sales. This is a great option for smaller accounts with engaged audiences who may be ineligible for TikTok’s Creativity Program (formerly Creator Fund). \u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e\u003c/h3\u003e\n\u003ch3\u003eIs it legal to sell merch on TikTok?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, it is legal to sell on TikTok. However, you must comply with TikTok’s terms of service and any applicable laws and regulations that apply to the products you sell in the markets you sell to.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs selling merch on tiktok profitable?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShort answer: yes. You can turn merchandise into a profitable business if you \u003ca href=\"/blog/how-to-build-a-brand\" target=\"_blank\"\u003ebuild your own brand\u003c/a\u003e, find the right \u003ca href=\"/blog/digital-marketing-strategy\" target=\"_blank\"\u003emarketing strateg\u003c/a\u003ey, and \u003ca href=\"/blog/how-to-price-your-product\" target=\"_blank\"\u003enail your pricing\u003c/a\u003e. Profitability depends on several factors, including keeping costs low and actively driving traffic. Selling your own branded merchandise is a low-risk way to test products and make money on TikTok.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Want to monetize your TikTok success? Learn how to make merch for TikTok and sell it to your fans.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pexels-koolshooters-6976743.jpg?v=1687190848\" alt=\"Two mobile screens showing merch sold on TikTok\"\u003eWant to monetize your TikTok success? Learn how to make merch for TikTok and sell it to your fans.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Make Merch for TikTok (and Sell It) in 2024","description":"Want to monetize your TikTok success? Learn how to make merch for TikTok and sell it to your fans."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/make-merch-tiktok\",\"en-GB\":\"https://www.shopify.com/uk/blog/make-merch-tiktok\",\"en-AU\":\"https://www.shopify.com/au/blog/make-merch-tiktok\",\"en-ID\":\"https://www.shopify.com/id/blog/make-merch-tiktok\",\"en-NZ\":\"https://www.shopify.com/nz/blog/make-merch-tiktok\",\"en-ZA\":\"https://www.shopify.com/za/blog/make-merch-tiktok\",\"en-NG\":\"https://www.shopify.com/ng/blog/make-merch-tiktok\",\"en-PH\":\"https://www.shopify.com/ph/blog/make-merch-tiktok\",\"en-SG\":\"https://www.shopify.com/sg/blog/make-merch-tiktok\",\"en-HK\":\"https://www.shopify.com/hk/blog/make-merch-tiktok\",\"en-IE\":\"https://www.shopify.com/ie/blog/make-merch-tiktok\",\"en-MY\":\"https://www.shopify.com/my/blog/make-merch-tiktok\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/make-merch-tiktok\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Sell on Instagram with Instagram Shopping\",\"url\":\"blog/how-to-sell-on-instagram\"},{\"title\":\"Build on Solid Foundation- The 11 Best Website Builders for Small Businesses\",\"url\":\"blog/best-website-builders\"},{\"title\":\"How to Sell Music- 6 Ways to Make Money as a Musician\",\"url\":\"blog/sell-music\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"20 About Us Page Examples With Templates\",\"url\":\"blog/how-to-write-an-about-us-page\"},{\"title\":\"The 19 Best Dropshipping Clothing Suppliers To Grow Your Business\",\"url\":\"blog/dropshipping-clothing-suppliers\"},{\"title\":\"How To Sell Wholesale: Best Products and Marketplaces (2024)\",\"url\":\"blog/selling-wholesale\"},{\"title\":\"Alexa, What Are Amazon’s Main Competitors? And Why Are They Successful?\",\"url\":\"blog/amazon-competitors\"},{\"title\":\"How to Sell Pre-Orders on Shopify\",\"url\":\"blog/pre-orders\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/pexels-koolshooters-6976743_d4d6b8b9-bdac-4f13-b1d3-032704279ac5.jpg?v=1729280647","imageAltText":"Two mobile screens showing merch sold on TikTok","modifiedAt":"May 15, 2024","modifiedAtRaw":"2024-05-15T21:00:00Z"}],"pageInfo":{"__typename":"PageInfo","endCursor":"eyJsYXN0X2lkIjo1NTY1MTA5MDQzNTQsImxhc3RfdmFsdWUiOjE3MTU4MDY4MDAwMDB9","hasNextPage":true,"hasPreviousPage":false,"startCursor":"eyJsYXN0X2lkIjozODM2ODExNjczOTQsImxhc3RfdmFsdWUiOjE3MzI2NDc2MDAwMDB9","nextPageHref":"/blog/authors/dayna-winter?page=after%3AeyJsYXN0X2lkIjo1NTY1MTA5MDQzNTQsImxhc3RfdmFsdWUiOjE3MTU4MDY4MDAwMDB9"},"author":{"__typename":"ArticleAuthor","bio":"Dayna Winter is a Lead Writer at Shopify, telling stories about the humans behind brands and the moments that motivate them to create. On the side, she resells vintage, runs a film-themed vacation rental, and is working on her green thumb.","firstName":"Dayna","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/dadc1475f532c7524a6318b68555495a?s=200\u0026d=404","isDisabledAuthor":false}},"root":null},"actionData":null,"errors":null}};</script><script type="module" async="">; import * as route0 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-Bqcynkv3.js"; import * as route1 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-CKeUMSPf.js"; import * as route2 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-A6p5h_J9.js"; window.__remixManifest = { "entry": { "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CTuCHl1M.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js" ], "css": [] }, "routes": 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