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if(jQuery('#container.scr_detail_container').length > 1){ jQuery('#container.scr_detail_container:first').hide(); } }); </script> <style> #wrapper > .container-main { min-height: auto; padding-bottom: 0; padding-top: 0; } #wrapper > .container-main ~ .container-main { /*display: block;*/ } </style> <div id="container" class="wrapper scr_detail_container"> <div class="wrap_tabs"> <div class=""> <a name="block_1"></a> <div class="general_info "> <div class="fl-r"> <div class="base_box_620"> <h2>C21MARKETPLACE</h2> <p class="cname-flr"><i>Unifrance</i></p> </div> <div class="base_box_320"> <div class="company-logo"> <img src="https://cdn.c21media.net/wp-content/uploads/2024/11/uni_logo_content-london_thumb.jpg"> </div> </div> </div> </div><a name="block_2"></a> <ul class="tabs scr_mnu"> <li class="current " > <a href="/marketplace/unifrance/" title="Home" target="">Home</a> <ul class="submenu"> </ul><span class="mb_icm">&dtrif;</span> </li> <li class=" " > <a href="/marketplace/unifrance/programming/691005" title="Programming Profile" target="">Programming Profile</a> <ul class="submenu"> </ul><span class="mb_icm">&dtrif;</span> </li> <li class=" " > <a href="/marketplace/unifrance/#block_participating_companies" title="Companies" target="">Companies</a> <ul class="submenu"> <li><a href="/marketplace/gaumonttelevision/" title="Gaumont">Gaumont</a><li><a href="/marketplace/wildbunchtv/" title="Wild Bunch TV">Wild Bunch TV</a><li><a href="/marketplace/glance/" title="Glance">Glance</a><li><a href="/marketplace/francetvdistribution/" title="France TV Distribution">France TV Distribution</a><li><a href="/marketplace/federation/" title="Federation Studios">Federation Studios</a><li><a href="/marketplace/zed/" title="Zed">Zed</a><li><a href="/marketplace/apcstudios/" title="APC Studios">APC Studios</a><li><a href="/marketplace/whitelionfilms/" title="White Lion Films">White Lion Films</a> </ul><span class="mb_icm">&dtrif;</span> </li> </ul> <script> jQuery(document).ready(function(){ jQuery( ".scr_mnu > li.sub_item" ).show(); jQuery( ".scr_mnu > li.sub_item .submenu" ).remove(); jQuery( ".scr_mnu > li.sub_item .mb_icm" ).remove(); jQuery( ".scr_mnu > li" ).each(function( index ) { var ths = jQuery(this); if(ths.hasClass('sub_item')){ var parent = ths.prev(); ths.appendTo(parent.find('.submenu')); } }); jQuery(".scr_mnu ul.submenu").each( function() { var elem = jQuery(this); if (elem.children().length == 0) { elem.next('.mb_icm').remove(); elem.remove(); } } ); jQuery( ".scr_mnu .mb_icm" ).show(); }); </script><a name="block_3"></a> <div class="overv"> <h3>Company overview</h3> <p> Founded in 1949, Unifrance is the organisation responsible for promoting French cinema and TV content worldwide. Located in Paris, Unifrance employs around 50 staff members, as well as representatives based in the U.S., in China, and in Japan. The organisation currently brings together more than 1,000 French cinema and TV content professionals (producers, talents, agents, sales companies, etc.) working together to promote French films and TV programmes among foreign audiences, industry executives, and media. Unifrance is supported by the French Republic, the CNC, the PROCIREP and by many public and private partners. </p> <div class="clear"></div> </div><a name="block_4"></a> <div class="block_company_contacts"> <h3>Company contact</h3> <p><b>Address:</b> 13 Rue Henner<br>Paris<br>75009<br><b>Phone:</b> 01 47 53 95 80</p> </div> <a name="block_5"></a> <div class=""> <div class="cust_padd"> <h3>Campaign Profile</h3> <div class="mta"> <h2 class="entry_title">Unifrance execs unpack France’s export growth</h2> <div class="profiles_meta_info"> 01-10-2024 </div> </div> <div class='re_w' style='display:none;'><p><strong>French producers are riding high on increased demand for their programming around the world, according to French cultural export agency Unifrance’s director general Daniela Elstner and director of audivisual </strong><strong>Sarah Hémar.</strong></p> <p> </p> <p><strong>What is Unifrance’s mission for 2025 and beyond? </strong></p> <p>Elstner: Our primary mission is to promote French cinema and audiovisual productions worldwide. In recent years, we have been expanding our mission from cinema to all audiovisual sectors. We also reinforced our presence in some markets and developed new ones, such as Poland and Vietnam. For the past three years, the Rendez-Vous of Unifrance in Paris is also open to TV buyers from all over Europe.<br />  <br /> In 2025, the industry will face the shift of MipTV in terms of dates and location, and we will see what the consequences will be for our members. It is part of our mission to be able to react and propose new strategies, taking into account the specific needs of our members: documentary producers and distributors do not have the same needs as the ones who are more concentrated on TV drama. Unifrance has to adapt to each genre.<br />  <br /> Our main challenges for the future lies in the capacity of Unifrance to strengthen its communication and global reach for French productions. Within a limited budget frame, we need to reinvent our way of interacting not only with the professionals, but also with the public worldwide. The internet and social media do not know borders, nor can they be kept in a private circle. If a TV series gets a huge international visibility such as La Maison or HPI – we need to be able to implement our communication, the same way as for Emilia Perez or The Count of Montecristo when it comes to films. Unifrance’s social media has been getting more and more followers, therefore we have also to deliver content in a continuous and inventive way.</p> <p> <br /> </p> <figure style="float: left; margin-top: 0px; top: 50px; margin-left: 0px; margin-right: 10px;"><img decoding="async" style="width: 150px;" src="https://cdn.c21media.net/wp-content/uploads/2020/03/sarah-hemar-620.jpg" alt="Sarah Hémar" border="0" /><figcaption style="font-size: 10px;">Sarah Hémar,<br /> Unifrance</figcaption></figure> <p><strong>What support do you offer French producers to help them connect with the international market? </strong></p> <p>Hémar: Unifrance offers a wide range of support measures to help French producers connect with international markets. Firstly, we provide a comprehensive support system that includes business intelligence to adapt their strategies, refined data about the local environments they are targeting, and networking opportunities to connect with other professionals.<br />  <br /> Additionally, we provide travel opportunities through trade missions and international fairs, giving producers and distributors the chance to explore new markets firsthand and meet potential partners. By doing so they also gain access to a network of local contacts, both institutional and professional, to help them navigate new markets and establish a local presence.<br />  <br /> Furthermore, we offer various promotional opportunities to increase the visibility of their work, including participation in international markets and festivals, plus online and offline media exposure for the programmes they support. By leveraging these resources, French audiovisual professionals can enhance their global reach and successfully enter new markets.</p> <p> </p> <figure style="float: left; margin-top: 0px; top: 50px; margin-left: 0px; margin-right: 10px;"><img decoding="async" style="width: 150px;" src="https://cdn.c21media.net/wp-content/uploads/2023/08/daniela-elstner-3.jpg" alt="Daniela Elstner" border="0" /><figcaption style="font-size: 10px;">Daniela Elstner,<br /> Unifrance</figcaption></figure> <p><strong>What genres of French content are being exported the most? </strong></p> <p>Elstner: According to the annual report about the export of French audiovisual programmes collected by the Centre National du Cinéma et l’Image Animée (CNC) and Unifrance, sales of French audiovisual programmes in 2023 remained at a high level, reaching €203.4m (-5.3% compared to 2022). This is the third time in 30 years that sales exceeded the €200m threshold, having previously reached €205.2m in 2017 with enjoying a record year in 2022 with €214.8m.<br />  <br /> The success of French drama was confirmed again in 2023, with sales of €74.5m, the genre’s second-best year after 2022 (-7.7%) and well above the average for the last 10 years (€54.9m). It remained the leading export genre for the second year running, with 36.6% of total sales. A range of ambitious, innovative series with strong intellectual properties, such as HIP, Marie Antoinette, Bardot and B.R.I; as well as French expertise in procedural series such as Deadly Tropics and Bright Minds, explain the success of French dramatic fiction on the international scene.<br />  <br /> Documentaries continued their excellent international sales momentum last year, reaching €47.2m (-3% compared to 2022). Last year was marked by the success of programmes echoing current events, as well as hybrid works combining several genres, such as science and history. These included the success of Oligarques Russes: la Grande Traque, Iznik: les Mystères de la Basilique Engloutie and La Bataille du Cobalt.<br />  <br /> Animation sales were down, reaching €51.2m in 2023 (-11.2% compared to 2022). Though French animation programmes with a very high profile continued to circulate around the world, the genre suffered from the rationalisation of buyers’ investments. This was due, in particular, to a fall in sales in North America (-69.7%, to €4.3m) and a drop in worldwide rights deals to €12.9m (-6.6%). However, animation remained the #2 export genre, with a 25.2% share of sales.</p> <p> </p> <p><strong>How important is international coproduction to French producers?</strong></p> <p>Hémar: International coproduction fosters robust global networks. By collaborating across borders, companies can tap into diverse markets, access new audiences and leverage local expertise. This interconnectedness not only enhances market reach but also builds a resilient business. When one region faces disruption, partners in other regions can step in, ensuring continuity and stability.<br />  <br /> In today’s rapidly evolving global market, businesses face unprecedented challenges. From business disruptions to geopolitical tensions, the landscape is more unpredictable than ever. Amid this uncertainty, international coproduction emerges as a crucial strategy for resilience and growth.<br />  <br /> At €105.8m, foreign pre-financing for 2023 was stable in French production compared to 2022. In detail, coproduction contributions were up sharply to €73.2m (+34.5%), while foreign pre-sales were down 35.6% on 2022 to €32.6m. This decline in foreign pre-sales concerned all genres: dramatic fiction (-68.9%), animation (-5.4%) and documentaries (-36.4%).<br />  <br /> This trend should be treated with caution, however: the opening of the automatic support fund to delegated production works intended for global SVoD services in 2023 may have led to some foreign pre-sales being reallocated to French broadcasters’ contributions, as they are brought in by these services. Coproduction investment rose in 2023 by 50.8% to €20.2m in dramatic fiction. Western Europe also remained by far the leading coproduction partner, accounting for 84.3% of total contributions.<br />  <br /> Elstner: Beyond financing, diverse teams bring diverse perspectives and international coproduction encourages the blending of different cultures and ideas. This fusion often leads to innovative solutions that might not emerge in a more homogenous environment.<br />  <br /> In an era of disruption, international coproduction is not just a strategic advantage; it’s a necessity. By fostering global collaboration, businesses can enhance their resilience, drive innovation, and navigate the complexities of the modern market. As we move forward, embracing international coproduction will be key to thriving in an unpredictable world.</p> <a href='#' class='read_toggle' onclick='read_toggle(this)'>READ LESS</a></div><div class="re_w"><p><strong>French producers are riding high on increased demand for their programming around the world, according to French cultural export agency Unifrance’s director general Daniela Elstner and director of audivisual </strong><strong>Sarah Hémar.</strong></p> <p> </p> <p><strong>What is Unifrance’s mission for 2025 and beyond? </strong></p> <p>Elstner: Our primary mission is to promote French cinema and audiovisual productions worldwide. In recent years, we have been expanding our mission from cinema to all audiovisual sectors. We also reinforced our presence in some markets and developed new ones, such as Poland and Vietnam. For the past three years, the Rendez-Vous of Unifrance in Paris is also open to TV buyers from all over Europe.<br />  <br /> In 2025, the industry will face the shift of MipTV in terms of dates and location, and we will see what the consequences will be for our members. It is part of our mission to be able to react and propose new strategies, taking into account the specific needs of our members: documentary producers and distributors do not have the same needs as the ones who are more concentrated on TV drama. Unifrance has to adapt to each genre.<br />  <br /> Our main challenges for the future lies in the capacity of Unifrance to strengthen its communication and global reach for French productions. Within a limited budget frame, we need to reinvent our way of interacting not only with the professionals, but also with the public worldwide. The internet and social media do not know borders, nor can they be kept in a private circle. If a TV series gets a huge international visibility such as La Maison or HPI – we need to be able to implement our communication, the same way as for Emilia Perez or The Count of Montecristo when it comes to films. Unifrance’s social media has been getting more and more followers, therefore we have also to deliver content in a continuous and inventive way.</p> <p> <br /> <a href="https://www.c21media.net/unifrance-execs-unpack-frances-export-growth/#more-691005" class="more-link"></a><a href="#" class="read_toggle" onclick="read_toggle(this)">READ MORE</a></p> </div> <div class="clearfix"></div> </div> </div> <a name="block_6"></a> <a name="block_participating_companies"></a> <div class="clearfix"></div> <div class="block_companies"> <h3>Companies</h3> <ul class="sticker_list one_list"> <li> <div class="preview_img"> <a href="/marketplace/gaumonttelevision/" title="Gaumont"> <img src="https://cdn.c21media.net/wp-content/uploads/2018/01/gaumont_logo_420x237_thumb.jpg" alt="Gaumont" width="140" height="79"> </a> </div> <span class="preview_title"><a href="/marketplace/gaumonttelevision/" title="Gaumont"><b>Gaumont</b></a></span> </li> <li> <div class="preview_img"> <a href="/marketplace/wildbunchtv/" title="Wild Bunch TV"> <img src="https://cdn.c21media.net/wp-content/uploads/2021/11/wildbunchtv_logo_420x237_thumb.jpg" alt="Wild Bunch TV" width="140" height="79"> </a> </div> <span class="preview_title"><a href="/marketplace/wildbunchtv/" title="Wild Bunch TV"><b>Wild Bunch TV</b></a></span> </li> <li> <div class="preview_img"> <a href="/marketplace/glance/" title="Glance"> <img src="https://cdn.c21media.net/wp-content/uploads/2024/11/glance420237jpg_thumb.jpg" alt="Glance" width="140" height="79"> </a> </div> <span class="preview_title"><a href="/marketplace/glance/" title="Glance"><b>Glance</b></a></span> </li> <li> <div class="preview_img"> <a href="/marketplace/francetvdistribution/" title="France TV Distribution"> <img loading="lazy" src="https://cdn.c21media.net/wp-content/uploads/2022/10/francetvdistribution_logo_420x237_thumb.jpg" alt="France TV Distribution" width="140" height="79"> </a> </div> <span class="preview_title"><a href="/marketplace/francetvdistribution/" title="France TV Distribution"><b>France TV Distribution</b></a></span> </li> <li> <div class="preview_img"> <a href="/marketplace/federation/" title="Federation Studios"> <img loading="lazy" src="https://cdn.c21media.net/wp-content/uploads/2024/05/logo-federation_thumb.jpg" alt="Federation Studios" width="140" height="79"> </a> </div> <span class="preview_title"><a href="/marketplace/federation/" title="Federation Studios"><b>Federation Studios</b></a></span> </li> <li> <div class="preview_img"> <a href="/marketplace/zed/" title="Zed"> <img loading="lazy" src="https://cdn.c21media.net/wp-content/uploads/2024/11/zed420237_thumb.jpg" alt="Zed" width="140" height="79"> </a> </div> <span class="preview_title"><a href="/marketplace/zed/" title="Zed"><b>Zed</b></a></span> </li> <li> <div class="preview_img"> <a href="/marketplace/apcstudios/" title="APC Studios"> <img loading="lazy" src="https://cdn.c21media.net/wp-content/uploads/2024/11/apc_studios_logo_420x237px_thumb.jpg" alt="APC Studios" width="140" height="79"> </a> </div> <span class="preview_title"><a href="/marketplace/apcstudios/" title="APC Studios"><b>APC Studios</b></a></span> </li> <li> <div class="preview_img"> <a href="/marketplace/whitelionfilms/" title="White Lion Films"> <img loading="lazy" src="https://cdn.c21media.net/wp-content/uploads/2024/11/whitelion420237_thumb.jpg" alt="White Lion Films" width="140" height="79"> </a> </div> <span class="preview_title"><a href="/marketplace/whitelionfilms/" title="White Lion Films"><b>White Lion Films</b></a></span> </li> </ul></div> </div> </div> </div> </div> <div id="footer"> <div class="inner"> <div class="footer_info clearfix"> <div class="widget_text left_block"><div class="textwidget custom-html-widget"><div class="top_footer"> <div class="f_menu"> <ul> <li><a style="font-family: 'Helvetica';font-size: 14px;" 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