Membership reviews | Product Marketing Alliance

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in-person</span> <p>Pick your city</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/b2c-product-marketing-certified-core" target="_blank"> <span class="nav-item">B2C Product Marketing Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/customer-marketing-certified" target="_blank"> <span class="nav-item">Customer Marketing Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <span class="nav-item">Product-Led Growth Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#core-certifications" target="_blank"> <span class="nav-item">View all Core</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Product Marketing Certified: Advanced</span> <p>Establish your influence and strategic value</p><br> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC II - Level 2</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/advanced-product-marketing-certified" target="_blank"> <span class="nav-item">Product Marketing Certified: Advanced</span> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/messaging-certified" target="_blank"> <span class="nav-item">Messaging Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/narrative-design-certified" target="_blank"> <span class="nav-item">Narrative Design Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/positioning-certified-masters" target="_blank"> <span class="nav-item">Positioning Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/pricing-certified-masters" target="_blank"> <span class="nav-item">Pricing Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters" target="_blank"> <span class="nav-item">Go-to-Market Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#advanced-certifications" target="_blank"> <span class="nav-item">All Product Marketing masters</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Product Marketing Certified: Leadership</span> <p>The ultimate roadmap for product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC III - Level 3</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership"> <span class="nav-item">Product Marketing Certified: Leadership</span> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/accelerator-live-online/product-marketing-leadership-accelerator"> <span class="nav-item">Product Marketing Leadership Accelerator</span> <p>Live virtual</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#all-courses" target="_blank"> <span class="nav-item">All product marketing courses</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Product Marketing Training</span> <p>Individual & org-wide options</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/product-marketing-team-training" target="_blank"> <span class="nav-item">Team training</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-scholar-program/"> <span class="nav-item">Scholar Program</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-product-marketing-certified-journey/"> <span class="nav-item">Certification Journey</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/why-pmms-love-pmmc/"> <span class="nav-item">Why PMMs ❤️ PMMC</span> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Events</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Virtual events & meetups</span> <p>Connecting our global community</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.revenuemarketingalliance.com/location/content/" target="_blank"> <span class="nav-item">Content Marketing Summit | February 26</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.revenuemarketingalliance.com/" target="_blank"> <span class="nav-item">Brand Marketing Summit | February 27</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.productmarketingalliance.com/location/technicalpmm/" target="_blank"> <span class="nav-item">Technical Product Marketing Summit | March 5</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-talks/" target="_blank"> <span class="nav-item">PMM Talks</span> <p>Knowledge worth knowing</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://community.productmarketingalliance.com/s/regional-chapters/" target="_blank"> <span class="nav-item">PMM Meetups</span> <p>City chapters</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-now/" target="_blank"> <span class="nav-item">PMM Now</span> <p>Exclusive live streams</p> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">In-person summits</span> <p>Coming to a city near you</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/newyork/" target="_blank"> <span class="nav-item">PMM Summit | New York | March 13 & 14</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/paris/" target="_blank"> <span class="nav-item">PMM Summit | Paris | March 26</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/denver/" target="_blank"> <span class="nav-item">PMM Summit | Denver | April 1 & 2</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/leaders" target="_blank"> <span class="nav-item">PMM Leaders Summit | Silicon Valley | April 29</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/dubai/" target="_blank"> <span class="nav-item">PMM Summit | Dubai | May 7</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.revenuemarketingalliance.com/location/brand/" target="_blank"> <span class="nav-item">Brand Marketing Summit | Los Angeles | May 8</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.revenuemarketingalliance.com/location/contentmarketing/" target="_blank"> <span class="nav-item">Content Marketing Summit | Los Angeles | May 8</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/amsterdam" target="_blank"> <span class="nav-item">PMM Summit | Amsterdam | May 15 & 16</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/atlanta/" target="_blank"> <span class="nav-item">PMM Summit | Atlanta | June 3 & 4</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/seattle" target="_blank"> <span class="nav-item">PMM Summit | Seattle | June 17 & 18</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/londonjune" target="_blank"> <span class="nav-item">PMM Summit | London | June 25 & 26</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/" target="_blank"> <span class="nav-item">Summit calendar 2025</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Quick links & OnDemand</span> <p>Plan ahead or catch up</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-ondemand/"> <span class="nav-item">Catch up OnDemand</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://productmarketingall.typeform.com/to/hxI9MbBm" target="_blank"> <span class="nav-item">Apply to speak</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/events/"> <span class="nav-item">All events</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <span class="nav-item">All courses</span> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">About</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">The basics</span> <p>Our journey & how to reach us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/about/"> <span class="nav-item">Mission</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contact/"> <span class="nav-item">Contact</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <span class="nav-item">Partner with us</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/press-resources/"> <span class="nav-item">Press resources</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/case-studies/"> <span class="nav-item">Case studies</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/help-centre/"> <span class="nav-item">Help centre</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Our people</span> <p>AKA the building blocks of PMA</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/the-pma-team/"> <span class="nav-item">PMA team</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/experts-in-residence/"> <span class="nav-item">Experts in Residence</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-founding-members/"> <span class="nav-item">PMA Founding Members</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/careers/"> <span class="nav-item">Careers</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Get involved</span> <p>Get your name published</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <span class="nav-item">Get the media guide</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/community-partnerships/"> <span class="nav-item">Community partnerships</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-pulse-2023/"> <span class="nav-item">PMA Pulse</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contributor-guide/"> <span class="nav-item">Create & contribute</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Quick links</span> <p>Our bread & butter</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <span class="nav-item">Slack community</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-consult/"> <span class="nav-item">PMA Consult</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <span class="nav-item">Get certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/signup/"> <span class="nav-item">Membership</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <span class="nav-item">Product marketing framework</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/articles/"> <span class="nav-item">Articles</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <span class="nav-item">All reports</span> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"><a class="modular-navigation-main" href="https://jobs.productmarketingalliance.com/" target="_blank">Jobs</a></div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Community</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Network</span> <p>Connect and collaborate</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <span class="nav-item">Slack Community</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/meet-the-ambassadors/"> <span class="nav-item">Meet the ambassadors</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-meetup/"> <span class="nav-item">Meetups</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://www.linkedin.com/school/product-marketing-alliance/" target="_blank"> <span class="nav-item">PMA LinkedIn</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Learn</span> <p>Level up your career</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/ambassadors/"> <span class="nav-item">Become an ambassador</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-awards-2024-your-finalists/"> <span class="nav-item">Product Marketing Awards 2024 | Finalists</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-awards-2023-winners/"> <span class="nav-item">Product Marketing Awards 2023 | Winners</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/customer-advisory-board/"> <span class="nav-item">PMA Customer Advisory Board</span> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <a class="modular-navigation-main nav-whats-new beamer_beamerSelector beamerTrigger" data-beamer-keypress="true"> What's new? </a> </div> <div class="modular-navigation-close"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> 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class="post-other-info"> <div class="post-authors"> <a href="/author/pma/"> <div data-tooltip="Product Marketing Alliance" class="post-author tooltip-trigger-author"> <div data-tooltip="Product Marketing Alliance" style="background-image: url(https://www.productmarketingalliance.com/content/images/2020/03/pma_logomark_red_whitebg.png)" class="author-image tooltip-trigger"> </div> <div class="author-details"> <span data-tooltip="Product Marketing Alliance" class="author-name tooltip-trigger">Product Marketing Alliance</span> </div> </div> </a> </div> <div class="date-time-read"> <span class="post-datetime">September 04, 2020</span> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/asterisk-sm.svg" /> <span> 2 min read </span> </div> </div> <a href="#" id="getCopyBtn" class="hidden"> Get a copy</a> <div class="post-content-container"> <div class="left-sidebar"> <div class="sticky-container"> <a target="_blank" href="https://www.linkedin.com/school/product-marketing-alliance/" class="follow-us-on-linkedin"> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/linkedin-white.svg"/>Follow us on LinkedIn</a> <span class="left-sidebar-overview"> Contents </span> <aside class="toc-container"> <div class="toc"></div> </aside> </div> </div> <div class="post-content"> <p>Wanna become a fully-fledged PMA member? Looking for a little reassurance before parting with your $$$ (or £, or €, or ¥, or ₽, or...you get the gist)? Dying to see what all the fuss is about? Then don’t. Go. Anywhere.</p>  <iframe width="560" height="315" src="https://www.youtube.com/embed/gA7qywrntEM" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>   <a class="typeform-share button" href="https://form.typeform.com/to/nbqXXaje" data-mode="popup" style="display:inline-block;text-decoration:none;background-color:#FA5D4C;color:white;cursor:pointer;font-family:Helvetica,Arial,sans-serif;font-size:20px;line-height:50px;text-align:center;margin:0;height:50px;padding:0px 33px;border-radius:11px;max-width:100%;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;font-weight:bold;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;" target="_blank">Download the brochure </a> <script> (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id="typef_orm_share", b="https://embed.typeform.com/"; if(!gi.call(d,id)){ js=ce.call(d,"script"); js.id=id; js.src=b+"embed.js"; q=gt.call(d,"script")[0]; q.parentNode.insertBefore(js,q) } })() </script>  <p></p><blockquote>"<em>The depth and breadth of material has been invaluable to me validating my thinking and expanding my knowledge for my current role." </em></blockquote><p><strong>- Peter Hutchins, Senior Product Marketing Manager, Tyro Payments</strong><br></p><blockquote><em>“Being a PMA member has been extremely helpful to leverage in my work. PMA community is an even stronger resource too with access to online events, webinars, newsletters, and industry reports.” </em></blockquote><p><strong>- Hila Lauterbach, Senior Director of Product Marketing, Spoton</strong><br></p><blockquote>"As a member, you have access to templates, frameworks and examples across every aspect of product marketing. These have been extremely helpful to leverage in my work and I've found other leaders we work with respond well when they know it's coming from an outside, credible resource. And the PMA community is an even stronger resource too! The conversations amongst the members, the sharing of tips and best practices, the success stories (and failures) to learn from, are all invaluable. There is a healthy stream of online events, webinars, newsletters, industry reports and more that I am consistently finding new ways to approach my work." </blockquote><p><strong>- Mike Wessel, VP of Product Marketing, Attane</strong><br></p><blockquote><em>"</em>I'm new to my PMM role and had no interaction with product marketing in the past and PMA helped me get ramped up with the right info to land a PMM job. Then it has helped equip me to have the skills and tools to hit the ground running in product marketing!<em>" </em></blockquote><p><strong>- Andrea Bras, VP of Product Marketing, Viant Technology</strong><br></p><blockquote><em>“Getting access to the videos and templates through this membership is more than worth the cost. As someone looking to break into the PMM role, I love learning what the top PMMs are doing. I not only get a grasp of what it takes to break into the role but also what will make me successful once I do.” </em></blockquote><p><strong>- Jonathan Recinos, Digital Marketing Project Manager at Duke University</strong></p>  <div data-tf-sidetab="nbqXXaje" data-tf-width="320" data-tf-height="400" data-tf-auto-close data-tf-button-color="#FA5D4C" data-tf-button-text="Download the brochure" data-tf-iframe-props="title=Membership brochure | PMA" data-tf-medium="snippet" style="all:unset;"></div><script src="//embed.typeform.com/next/embed.js"></script>  <blockquote><em>“The Product Marketing Alliance has been a game-changer for me! I have access to the membership, events, mentors and certifications. The membership brings tremendous value to my career and I am so lucky to be a part of this community!”</em> </blockquote><p><strong>- Megan Liken, Product Marketing Specialist at cPanel</strong><br></p><blockquote><em>“As someone who is discovering PMM, scheduled for a certification exam in November, I'm finding this platform not only exciting, but very informative and well resourced. What is amazing is the accessibility of the who's who of PMM from leading companies in one tent.” </em></blockquote><p><strong>- Joseph Kwashi, Partner at DavidJoseph</strong><br></p><blockquote><em>“A go-to place for everything product marketing!” </em></blockquote><p><strong>- Igor Kranjcec, Product Marketing Lead at Lemax</strong><br></p><blockquote><em>“If you are starting out your career in product marketing, PMA is for you. 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