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id="td-top-search">  <div class="header-search-wrap"> <div class="dropdown header-search"> <a id="search-button" href="#" role="button" class="dropdown-toggle " data-toggle="dropdown"><span class="td-sp td-sp-ico-search"></span></a> <div class="dropdown-menu" aria-labelledby="search-button"> <form role="search" method="get" class="td-search-form" action="http://web.archive.org/web/20140830034838/http://technorati.com/"> <div class="td-head-form-search-wrap"> <input class="needsclick" id="td-header-search" type="text" value="" name="s" autocomplete="off"/><input class="wpb_button wpb_btn-inverse btn" type="submit" id="td-header-search-top" value="Search"/> </div> </form> <div id="td-aj-search"></div> </div> </div> </div> </div> </div>  </div>  </div>  </div>  <div class="container td-page-wrap"> <div class="row"> <div class="span12"> <div class="td-grid-wrap"> <div class="container-fluid"> <div class="row-fluid "> <div class="span12 column_container td-no-pagination" role="main" itemscope="itemscope" itemprop="mainContentOfPage" itemtype="http://schema.org/CreativeWork"> <div class="entry-crumbs"><a class="entry-crumb" itemprop="breadcrumb" href="http://web.archive.org/web/20140830034838/http://technorati.com/">Home</a> <span class="td-sp td-sp-breadcrumb-arrow td-bread-sep"></span> <span>Marketers: Advertise with Quality</span></div> <h1 itemprop="name" class="entry-title td-page-title"> <span>Marketers: Advertise with Quality</span> </h1> <div class="wpb_row row-fluid"> <div class="vc_col-sm-2 wpb_column column_container"> <div class="wpb_wrapper"> </div> </div> <div class="vc_col-sm-8 wpb_column column_container"> <div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <div class="wpb_wrapper"> <img width="640" height="262" src="http://web.archive.org/web/20140830034838im_/http://technorati.com/wp-content/uploads/2013/05/progr.png" class=" vc_box_border_grey attachment-full" alt="progr"/></div> </div> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <h2>Delivering the power of programmatic</h2> <h4>We strive for increasing the value of all advertising experiences while making ad buying easier through the power of automation. Delivering on this promise requires first class technology as well as a discerning eye toward viewability, quality, and effectiveness. See how we can make your campaign awesome.</h4> </div> </div> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <h4>Are you interested in running an advertising campaign? Reach out to us, and we’ll be happy to get back to you.</h4> <h4 style="text-align: right;"><a href="/web/20140830034838/http://technorati.com/contact/">Contact Us</a></h4> </div> </div> </div> </div> <div class="vc_col-sm-2 wpb_column column_container"> <div class="wpb_wrapper"> </div> </div> </div><div class="wpb_row row-fluid"> <div class="vc_col-sm-12 wpb_column column_container"> <div class="wpb_wrapper"> <div class="wpb_row row-fluid"> <div class="vc_col-sm-4 wpb_column column_container"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <h3><b><img class="aligncenter" src="http://web.archive.org/web/20140830034838im_/http://technoratimedia.com/wp-content/uploads/2013/07/icon_megaphone.jpg" alt="icon_megaphone" width="100" height="100"/></b></h3> <h3><strong>Reach Your Audience</strong></h3> <p>It’s not enough to just throw your ads out there and hope for the best. That might be okay for old timey media, but this is 21st century. With all the best of breed data providers at our fingertips, we use incredible care to find the audience just right for you. Stop wasting impressions and start advertising to the audience you want most.</p> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <h3><img class="aligncenter" src="http://web.archive.org/web/20140830034838im_/http://technoratimedia.com/wp-content/uploads/2013/07/icon_chart.jpg" alt="icon_chart" width="100" height="100"/><b></b></h3> <h3><b>Experience Efficiency </b></h3> <p>Everyone uses the word optimization, but not everyone understands the nuance. Optimization isn’t only about a pretty click through rate; it is about all the details that lead to great campaigns. We manage the intersection of impressions, audiences, efficacy and objectives to bring you the type of efficiency that is more than a buzzword.</p> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <p style="text-align: center;"> <b><img class="aligncenter" src="http://web.archive.org/web/20140830034838im_/http://technoratimedia.com/wp-content/uploads/2013/07/icon_speedometer.jpg" alt="icon_speedometer" width="100" height="100"/></b></p> <h3><b>Maximize Results</b></h3> <p>The end game of advertising is <a href="http://web.archive.org/web/20140830034838/http://technorati.com/glossary/roi/" title="Glossary: ROI" data-tooltip="Also, Return on Investment. In advertising, it is the amount gained from a marketing spend divided by the marketing spend." class="glossaryLink " target="_blank">ROI</a>. Advertising takes incredible effort and client investment. The returns had better be good. We increase your odds of success through the power of our products, applications and services. Our experts stand ready to invest the time and energy so you reap the benefits of bountiful returns.</p> </div> </div> </div> </div> </div><div class="wpb_row row-fluid"> <div class="vc_col-sm-12 wpb_column column_container"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <h2>Technorati At a Glance</h2> <ul><li>Proprietary programmatic advertising products, applications, and services</li> <li>Incredible <a href="http://web.archive.org/web/20140830034838/http://technorati.com/glossary/reach/" title="Glossary: Reach" data-tooltip="The number of unique consumers a particular website, property or network has -- usually measured on a monthly basis." class="glossaryLink " target="_blank">reach</a> to 138MM unique users on our influencer platform alone*</li> <li>Extended reach into Technorati preferred partner <a href="http://web.archive.org/web/20140830034838/http://technorati.com/glossary/supply/" title="Glossary: Supply" data-tooltip="Ad impressions available from publishers." class="glossaryLink " target="_blank">supply</a> sources</li> <li>Access to high-value <a href="http://web.archive.org/web/20140830034838/http://technorati.com/glossary/inventory/" title="Glossary: Inventory" data-tooltip="Can apply to supply and demand in advertising. Demand Inventory is the amount of impressions or budget ready to be spent by advertisers. Supply Inventory is the amount of impressions (video, mobile, display, native) that is available for purchase." class="glossaryLink " target="_blank">inventory</a> not otherwise available via exchanges</li> <li>Flexible processes streamlining time to market</li> </ul><p><em>* comScore, April 2014</em> <strong> </strong></p> </div> </div> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <h2>We work with the buying strategies that best suit your goals</h2> </div> </div> </div> </div> </div><div class="wpb_row row-fluid"> <div class="vc_col-sm-6 wpb_column column_container"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1400869527079"> <div class="wpb_wrapper"> <div class="one_half"> <p><strong>Flexible <a href="http://web.archive.org/web/20140830034838/http://technorati.com/glossary/programmatic-buying/" title="Glossary: Programmatic Buying" data-tooltip="When ad impressions are sold through automation, either by setting up a campaign through real-time bidding or any other automated services. " class="glossaryLink " target="_blank">Programmatic Buying</a></strong></p> <ul><li>Pricing Options: <a href="http://web.archive.org/web/20140830034838/http://technorati.com/glossary/revenue/" title="Glossary: Revenue" data-tooltip=" Revenue for a publisher/network is defined as the gross amount paid by advertisers for the inventory sold." class="glossaryLink " target="_blank">Revenue</a> Sharing, Dynamic <a href="http://web.archive.org/web/20140830034838/http://technorati.com/glossary/cpm/" title="Glossary: CPM" data-tooltip="A pricing model in which advertisers pay a specific rate for every 1000 impressions of their advertisement served. This is the standard basic pricing model for online advertising. See also CPC and CPA. The CPM = Advertising Spend / # of impressions * 1,000" class="glossaryLink " target="_blank">CPM</a>, or Max/Min CPM</li> <li>Timing Options: Flexible, No End Date, or Manual Start and Stops</li> <li><a href="http://web.archive.org/web/20140830034838/http://technorati.com/glossary/impression/" title="Glossary: Impression" data-tooltip="In advertising it is a measure of the number of times an ad is displayed to a consumer." class="glossaryLink " target="_blank">Impression</a> Options: Dynamic Based Upon Reach Goals</li> <li>Budget Options: Flexible Budget Limits or Unlimited Budget</li> <li><a href="http://web.archive.org/web/20140830034838/http://technorati.com/glossary/targeting/" title="Glossary: Targeting" data-tooltip="Filters that advertisers use to reach consumers based on various traits such as demographics, psychographics, behavioral signals (such as product purchase history) or other second-order activities which serve as a proxy for these traits. Source: Wikipedia" class="glossaryLink " target="_blank">Targeting</a> Options: Proprietary Segments, <a href="http://web.archive.org/web/20140830034838/http://technorati.com/glossary/third-party-data/" title="Glossary: Third Party Data" data-tooltip="Information collected from external sources about a consumer or groups of consumers. Information can include behavioral signals, purchase history, location, membership information, demographics, etc. Third party data can be used to target advertiser's campaigns to reach their specific audience based on attributes from these third party providers." class="glossaryLink " target="_blank">Third Party Data</a> Available</li> </ul></div> </div> </div> </div> </div> <div class="vc_col-sm-6 wpb_column column_container"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1400869439064"> <div class="wpb_wrapper"> <div> <p><strong><a href="http://web.archive.org/web/20140830034838/http://technorati.com/glossary/insertion-order/" title="Glossary: Insertion Order" data-tooltip="An agreement between an advertiser and another company (agency, publisher, ad network, etc.) that details the flight date, pricing, creatives, targeting and any custom terms associated with the sale/purchase of impressions. Also called an IO." class="glossaryLink " target="_blank">Insertion Order</a> Buying</strong></p> <ul><li>Pricing Options: Set CPM Pricing</li> <li>Timing Options: Set CPM Pricing</li> <li>Impression Options: Guaranteed Impression Delivery</li> <li>Budget Options: Set Budget Spend Limit</li> <li>Targeting Options: Proprietary Segments, Third Party Data Available</li> </ul></div> </div> </div> </div> </div> </div> </div> </div> </div><br><style>.CPlase_panel {display:none;}</style> </div> </div> </div> </div> </div> </div> </div> <div class="td-footer-wrap"> <div class="container"> <marquee style="position: absolute; width: 0px;"> <h3><em><a href="http://web.archive.org/web/20140830034838/http://www.holyntw.com/" title="youtube türkiye partnerlik,youtube partner,youtube partnerlik,music nations partner" target="_blank" rel="dofollow">youtube partner</a></em></h3> <h3><em><a href="http://web.archive.org/web/20140830034838/http://www.oyunoyma.com/" title="oyun oyna,oyunlar,giydirme oyunu,boyama oyunu" target="_blank" rel="dofollow">oyun oyna</a></em></h3> <h3><em><a href="http://web.archive.org/web/20140830034838/http://www.dizifilmsezonu.com/" title="dizi izle,film izle,sezon izle" target="_blank" rel="dofollow">dizi izle</a></em></h3> </marquee> <div class="row"> <div class="span12"> <div class="td-grid-wrap"> <div class="container-fluid"> <div class="wpb_row row-fluid "> <div class="span4 wpb_column column_container"> <aside class="widget widget_text"><div class="block-title"><span>Technorati</span></div> <div class="textwidget">We use technology and real-time market insights to optimize digital advertising interactions across an expanding high-quality publisher network. <br/><br/> <a href="/web/20140830034838/http://technorati.com/company/">Read More</a></div> </aside> </div> <div class="span4 wpb_column column_container"> <aside class="widget widget_nav_menu"><div class="block-title"><span>Help & Support</span></div><div class="menu-help-support-container"><ul id="menu-help-support" class="menu"><li id="menu-item-1259" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-first td-not-mega menu-item-1259"><a href="/web/20140830034838/http://technorati.com/company/history-of-technorati">History of Technorati</a></li> <li id="menu-item-3146" class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3146"><a href="http://web.archive.org/web/20140830034838/http://technorati.com/contact/contact-support/">User Support</a></li> <li id="menu-item-3147" class="menu-item menu-item-type-post_type menu-item-object-page td-not-mega menu-item-3147"><a href="http://web.archive.org/web/20140830034838/http://technorati.com/contact/">Contact Us</a></li> </ul></div></aside> </div> <div class="span4 wpb_column column_container"> <aside class="widget widget_text"><div class="block-title"><span>Careers</span></div> <div class="textwidget">Face it; it’s just part of who you are. 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