About | G2 Culture

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href="https://partnerhub.g2.com/integrations/hubspot"></a> <div class="nav-logo__image"></div> </div> </li> <li class="mega-menu__item"> <div class="nav-logo"> <a class="nav-logo__link" href="https://partnerhub.g2.com/integrations/salesforce"></a> <div class="nav-logo__image"></div> </div> </li> <li class="mega-menu__item"> <div class="nav-logo"> <a class="nav-logo__link" href="https://partnerhub.g2.com/integrations/salesloft"></a> <div class="nav-logo__image"></div> </div> </li> </ul> <p class="mega-menu__description">Join the thousands of vendors who work with G2 and enhance your strategies in a snap. <a class="mega-menu__text-button button button--text purple-text" href="https://partner.g2.com?hsLang=en">Learn more</a></p> </div> </div> </div> </li> <li class="navbar__item show-md"><a class="navbar__link" href="https://sell.g2.com/customers?hsLang=en">Customer Stories</a></li> <li class="navbar__item hide-md"> <a class="navbar__link navbar__link--dropdown navbar__link--stories">Customer Stories</a> <div class="mega-menu mega-menu--stories"> <div class="mega-menu__container" style="height: auto"> <button class="mega-menu__back-button">Main Menu</button> <div class="mega-menu__column" style="width: 135%;"> <span class="mega-menu__label d-block menu-head">Reducing cost per lead</span> <ul class="mega-menu__list stroies-menu"> <li class="mega-menu__item" style="margin-bottom: 40px;"> <a class="nav-story__link" href="https://sell.g2.com/case-studies/zoominfo-buyer-intent-conversion-rate?hsLang=en#integration"> <div class="nav-story nav-story--inline"> <img class="nav-story__image" src="/hubfs/zoom_logo_3x.png"> <div class="nav-story__content" style="line-height: 2; padding-bottom: 20px;"> <span class="nav-story__title d-block">ZoomInfo</span> <p class="nav-story__description">Increases conversion and lowers CPL by 27%.</p>  </div> </div> </a> </li> <li class="mega-menu__item" style="margin-bottom: 30px;"> <a class="nav-story__link" href="https://sell.g2.com/case-studies/case-study-metadata-lowers-cpl?hsLang=en"> <div class="nav-story nav-story--inline"> <img class="nav-story__image" src="/hubfs/metadata_logo_3x.png"> <div class="nav-story__content" style="line-height: 2; padding-bottom: 20px;"> <span class="nav-story__title d-block">Metadata.io</span> <p class="nav-story__description">Activates G2 Buyer Intent and lowers CPL by 42%.</p>  </div> </div> </a> </li> <li class="mega-menu__item"> <a class="nav-story__link" href="https://sell.g2.com/case-studies/how-impact-cut-their-cost-per-lead-in-half?hsLang=en"> <div class="nav-story nav-story--inline"> <img class="nav-story__image" src="/hubfs/impact_logo_3x.png"> <div class="nav-story__content" style="line-height: 2; padding-bottom: 20px;"> <span class="nav-story__title d-block">Impact.com</span> <p class="nav-story__description">Cuts CPL in half while improving conversion rate.</p>  </div> </div> </a> </li> </ul> </div> <div class="mega-menu__column stroies-menu" 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More than <span class="g2-number-of-reviews"></span> million professionals annually—including employees at all Fortune 500 companies—use G2 to make smarter software decisions based on authentic peer reviews from fellow professionals.</p> <div class="g2-position-relative"> <div class="g2-width-2-3@m g2-margin-auto header-video"> <div class="hs-video-widget" data-hsv-embed-id="2043d045-f1c9-478c-9e4a-d91a4c5c04d1"> <div class="hs-video-container" style="max-width: 1920px; margin: 0 auto;"> <div class="hs-video-wrapper" style="position: relative; height: 0; padding-bottom: 56.25%"> <iframe data-hsv-src="https://play.hubspotvideo.com/v/4099946/id/97462343446" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="97462343446" data-hsv-width="1920" data-hsv-height="1080" data-hsv-autoplay="false" data-hsv-loop="false" data-hsv-muted="false" data-hsv-hidden-controls="false" data-hsv-full-width="false"></iframe> </div> </div> </div> </div> </div> </div> <img class="g2-position-center-left g2-visible@m" width="300" height="300" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/hero-oval-shape.svg" alt="Oval red shape" g2-parallax="x: -200;y: -300,0;easing: 0.8;"> <img class="g2-position-center-right g2-visible@m" width="200" height="300" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/hero-rectangle-shape.svg" alt="Rectangle green shape" g2-parallax="x: 200;y: -200,0;easing: 0.8;"> <img class="g2-position-bottom-right g2-visible@m" width="200" height="200" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/hero-oval-shape-purple.svg" alt="Oval purple shape" g2-parallax="x: 200;y: -200;easing: 0.8;"> </div> </div> </section> <section class="g2-section yellow-bg"> <div class="g2-container"> <div class="g2-child-width-expand@m" g2-grid> <div> <h2>Reach your peak.<br>We’ll help you get there.</h2> </div> <div> <p class="g2-text-lead g2-text-emphasis">G2 is democratizing software, disrupting the traditional analyst model, and building trust by showcasing the authentic voice of millions of software buyers. When you choose software based on the experiences of people just like you, you can reach your true potential.</p> </div> </div> </div> </section> <section class="g2-section g2-text-center"> <div class="g2-container g2-text-left g2-text-center@m"> <h3 class="g2-h4">The world’s leading tech companies use G2.</h3> <p class="g2-text-lead g2-width-2-3@m g2-margin-auto">We’re proud that over 60% of the Forbes Cloud 100 are G2 customers. And we’re even prouder to partner with them on building their reputation, managing their software spend, gaining valuable software insights, and growing their business.</p>  <div class="g2-flex g2-flex-middle g2-flex-center g2-flex-wrap company-logos g2-visible@m"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/Adobe-logo-v3.svg" width="160" alt="Adobe logo"> <img class="g2-preserve autodesk" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/autodesk.svg" height="28" alt="Autodesk logo"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/gong.svg" width="160" alt="Gong logo"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/google.svg" width="160" alt="Google logo"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/hubspot.svg" width="160" alt="HubSpot logo"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/ibm.svg" width="100" alt="ibm logo"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/microsoft.svg" width="180" alt="Microsoft logo"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/salesforce.svg" width="70" alt="SalesForce logo"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/sap-v2.svg" width="90" alt="SAP logo"> <img class="g2-preserve zoom" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/zoom.svg" height="28" alt="Zoom logo"> </div>  <div class="g2-flex g2-flex-middle g2-flex-center g2-flex-wrap company-logos g2-hidden@m"> <div class="g2-flex g2-flex-middle g2-flex-between"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/Adobe-logo-v3.svg" width="100" alt="Adobe logo"> <img class="g2-preserve autodesk" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/autodesk.svg" height="18" alt="Autodesk logo"> </div> <div class="g2-flex g2-flex-middle g2-flex-between"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/gong.svg" width="100" alt="Gong logo"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/google.svg" width="100" alt="Google logo"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/hubspot.svg" width="100" alt="HubSpot logo"> </div> <div class="g2-flex g2-flex-middle g2-flex-between"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/ibm.svg" width="60" alt="ibm logo"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/microsoft.svg" width="120" alt="Microsoft logo"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/salesforce.svg" width="40" alt="SalesForce logo"> </div> <div class="g2-flex g2-flex-middle g2-flex-between"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/sap-v2.svg" width="50" alt="SAP logo"> <img class="g2-preserve zoom" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/zoom.svg" height="18" alt="Zoom logo"> </div> </div> </div> </section> <section class="g2-section"> <div class="g2-container"> <div class="g2-child-width-expand@m g2-grid-large" g2-grid g2-height-match> <div> <h3 class="g2-h2">Our story.</h3> <p class="g2-text-lead">Take a trip with us. Back to an era where trust in B2B software was absent and the traditional analyst model lagged behind rapid changes in tech. Back to 2012, when five entrepreneurs came together to answer one, single question. “Why is it easier to find authentic information about a $100 hotel room than a $100,000 piece of software?” The solution they found?</p> <p class="g2-text-lead">You.</p> <img class="g2-width-1-1 g2-margin-top g2-hidden@m" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/G2%20Chicago%20Headquarters.png" loading="lazy" alt="G2 Chicago Headquarters"> <h4>Leave magic behind. Begin with what’s real.</h4> <p class="g2-text-lead">Real people, real discussions, real reviews. G2 puts power right where it should be—in your hands. Our story is your story, where your success is our success and real, trustworthy software reviews propel you to your next peak.</p> </div> <div> <div class="g2-height-1-1 g2-background-cover g2-visible@m" data-src="//4099946.fs1.hubspotusercontent-na1.net/hubfs/4099946/raw_assets/public/apex/culture/about/assets/images/G2%20Chicago%20Headquarters.png" role="img" aria-label="G2 Chicago Headquarters image" alt="G2 Chicago Headquarters" g2-img></div> <p class="g2-text-italic g2-visible@m"><img class="g2-preserve g2-margin-small-right g2-text-baseline" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/accent.svg" width="10" height="10" alt="G2 accent">G2 Chicago Headquarters</p> </div> </div> </div> </section>  <section class="stats-parallax g2-section g2-padding-remove-bottom g2-position-relative g2-height-viewport-3 g2-visible@m" id="sticky-stats"> <div class="g2-container g2-container-expand-right g2-overflow-hidden"> <div class="g2-sticky" g2-sticky="offset: 20vh;end: #sticky-stats">  <div class="g2-flex g2-flex-middle parallax-cont"> <div class="g2-tile g2-padding-large g2-flex g2-flex-center green-bg"> <div class="g2-padding-large g2-padding-remove-vertical g2-flex g2-flex-column g2-flex-center"> <p class="g2-heading-2xlarge">145,000+</p> <p class="g2-h2 g2-text-normal">products and services listed</p> </div> </div> <div class="g2-tile g2-padding-large g2-flex g2-flex-center yellow-bg"> <div class="g2-padding-large g2-padding-remove-vertical g2-flex g2-flex-column g2-flex-center"> <p class="g2-heading-2xlarge">3,000+</p> <p class="g2-h2 g2-text-normal">customers globally</p> </div> </div> <div class="g2-tile g2-padding-large g2-flex g2-flex-center red-bg"> <div class="g2-padding-large g2-padding-remove-vertical g2-flex g2-flex-column g2-flex-center"> <p class="g2-heading-2xlarge">2,100+</p> <p class="g2-h2 g2-text-normal">categories</p> </div> </div>  <div class="g2-tile g2-padding-large g2-flex g2-flex-center magenta-bg"> <div class="g2-padding-large g2-padding-remove-vertical g2-flex g2-flex-column g2-flex-center"> <p class="g2-heading-2xlarge">$257M</p> <p class="g2-h2 g2-text-normal">total funding</p> </div> </div> </div> </div> </div> </section>   <div class="g2-section g2-overflow-hidden g2-position-relative g2-hidden@m"> <div class="g2-container-expand"> <div class="g2-visible-toggle stats-slider" tabindex="-1" g2-slider="autoplay: true;autoplay-interval: 4500;velocity:0.5"> <ul class="g2-slider-items"> <li class="g2-width-1-1"> <div class="g2-tile g2-padding-large green-bg g2-height-medium g2-flex g2-flex-middle g2-flex-center"> <div> <p class="g2-heading-large g2-margin-small-bottom" g2-slider-parallax="x: 300,-300; opacity: 1,1,0">145,000+</p> <p class="g2-text-lead g2-margin-remove" g2-slider-parallax="x: 200,-200; opacity: 1,1,0">products and services listed</p> </div> </div> </li> <li class="g2-width-1-1"> <div class="g2-tile g2-padding-large yellow-bg g2-height-medium g2-flex g2-flex-middle g2-flex-center"> <div> <p class="g2-heading-large g2-margin-small-bottom" g2-slider-parallax="x: 300,-300; opacity: 1,1,0">3,000+</p> <p class="g2-text-lead g2-margin-remove" g2-slider-parallax="x: 200,-200; opacity: 1,1,0">customers globally</p> </div> </div> </li> <li class="g2-width-1-1"> <div class="g2-tile g2-padding-large red-bg g2-height-medium g2-flex g2-flex-middle g2-flex-center"> <div> <p class="g2-heading-large g2-margin-small-bottom" g2-slider-parallax="x: 300,-300; opacity: 1,1,0">2,100+</p> <p class="g2-text-lead g2-margin-remove" g2-slider-parallax="x: 200,-200; opacity: 1,1,0">categories</p> </div> </div> </li> <li class="g2-width-1-1"> <div class="g2-tile g2-padding-large blue-bg g2-height-medium g2-flex g2-flex-middle g2-flex-center"> <div> <p class="g2-heading-large g2-margin-small-bottom" g2-slider-parallax="x: 300,-300; opacity: 1,1,0">100,000</p> <p class="g2-text-lead g2-margin-remove" g2-slider-parallax="x: 200,-200; opacity: 1,1,0">vendors</p> </div> </div> </li> <li class="g2-width-1-1"> <div class="g2-tile g2-padding-large magenta-bg g2-height-medium g2-flex g2-flex-middle g2-flex-center"> <div> <p class="g2-heading-large g2-margin-small-bottom">$257M</p> <p class="g2-text-lead g2-margin-remove" g2-slider-parallax="x: 200,-200; opacity: 1,1,0">total funding</p> </div> </div> </li> </ul> <ul class="g2-slider-nav g2-dotnav g2-flex-center g2-margin"></ul> </div> </div> </div>   <section class="g2-section"> <div class="g2-container"> <h3 class="g2-h2 g2-margin-medium-bottom">Who we serve.</h3> <div class="g2-child-width-expand@m g2-grid-large g2-flex-middle" g2-grid> <div> <ul class="g2-padding g2-list-divider" g2-accordion> <li class="g2-open"> <a class="g2-accordion-title" data-image="//4099946.fs1.hubspotusercontent-na1.net/hubfs/4099946/raw_assets/public/apex/culture/about/assets/images/who-we-serve/buyers-v2.svg" href="#">Buyers</a> <div class="g2-accordion-content"> <img class="g2-width-1-1 g2-hidden@m g2-padding-small" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/who-we-serve/buyers-v2.svg" loading="lazy" alt="Buyers illustration"> <p>Read 100% validated reviews written by real users—not biased marketing materials or pay-for-play reports—that help you discover the best software to meet your unique business needs.</p> <a href="https://www.g2.com/wizard/new-review" class="button button--text">Leave a review</a> </div> </li> <li> <p class="g2-text-small g2-text-bold g2-margin-small-bottom g2-margin-top">G2 Marketing Solutions</p> <a class="g2-accordion-title" href="#" data-image="//4099946.fs1.hubspotusercontent-na1.net/hubfs/4099946/raw_assets/public/apex/culture/about/assets/images/who-we-serve/sellers-v3.png">Sellers</a> <div class="g2-accordion-content"> <img class="g2-width-1-1 g2-hidden@m g2-padding-small" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/who-we-serve/sellers-v3.png" loading="lazy" alt="Sellers illustration"> <p>Get your software or service in front of millions of monthly buyers who trust our marketplace to fail-proof their next crucial B2B purchase.</p> <a href="https://sell.g2.com/request-a-demo?hsLang=en" class="button button--text">Claim or create profile</a> </div> </li> <li> <p class="g2-text-small g2-text-bold g2-margin-small-bottom g2-margin-top">G2 Investor Solutions</p> <a class="g2-accordion-title" href="#" data-image="//4099946.fs1.hubspotusercontent-na1.net/hubfs/4099946/raw_assets/public/apex/culture/about/assets/images/who-we-serve/investor-solutions-v2.svg">Software Investors</a> <div class="g2-accordion-content"> <img class="g2-width-1-1 g2-hidden@m g2-padding-small" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/who-we-serve/investor-solutions-v2.svg" loading="lazy" alt="G2 Investor Solutions illustration"> <p>Uncover software market trends in real-time and find your next software investment. </p> <a href="https://partner.g2.com/investor-solutions?hsLang=en" class="button button--text">Learn more</a> </div> </li> </ul> </div> <div> <img class="g2-width-1-1 g2-visible@m toggle-image" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/who-we-serve/buyers-v2.svg" loading="lazy" alt="Who we serve illustration"> </div> </div> </div> </section>   <div class="g2-section g2-overflow-hidden g2-position-relative"> <div class="g2-container"> <div class="g2-visible-toggle news-slider" tabindex="-1" g2-slider="autoplay: true;autoplay-interval: 10000;velocity:0.5"> <ul class="g2-slider-items g2-grid-match"> <li class="g2-width-1-1"> <div class="g2-grid-xlarge g2-overflow-hidden g2-position-relative g2-flex g2-flex-middle" g2-grid tabindex="0"> <div class="g2-width-1-2@m g2-inline" g2-slider-parallax="x: 300,0,0; opacity: 1,1,0"> <div class="g2-tile g2-tile-default g2-padding-small g2-position-bottom-center g2-position-small g2-box-shadow-medium g2-width-2-3 g2-hidden@s"> <div class="g2-flex g2-flex-middle g2-flex-center"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/highspot-logo-v2.svg" height="40" alt="G2 accent"> </div> </div> <div class="g2-tile g2-tile-default g2-padding-small g2-position-bottom-right g2-position-small g2-box-shadow-medium g2-width-2-3@s g2-width-auto@m g2-width-2-3@l g2-visible@s"> <div class="g2-grid-divider g2-grid-small g2-child-width-1-2" g2-grid> <div> <p class="g2-h5 g2-margin-small-bottom">Jarrod Greene</p> <p class="g2-margin-remove">Vice President of Product Marketing</p> </div> <div class="g2-flex g2-flex-middle g2-flex-center"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/highspot-logo-v2.svg" height="30" alt="G2 accent"> </div> </div> </div> <img class="g2-visible@s" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/slider/001-desktop.png" alt="Jarrod Greene - Vice President of Product Marketing"> <img class="g2-hidden@s" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/slider/001-mobile.png" alt="Jarrod Greene - Vice President of Product Marketing"> </div> <div class="g2-width-1-2@m"> <div class="g2-padding"> <p class="g2-h2 article-quote g2-visible@m" g2-slider-parallax="x: 400,-400; opacity: 0,1,0">G2 delivers the authentic voice of the customer, and they are fully transparent with their algorithms.</p> <p class="g2-h3 article-quote g2-position-relative g2-margin-remove-top g2-hidden@m" g2-slider-parallax="x: 400,-400; opacity: 0,1,0">G2 delivers the authentic voice of the customer, and they are fully transparent with their algorithms.</p> <div g2-slider-parallax="x: 400,-400; opacity: 0,1,0"> <p class="g2-text-lead g2-text-bold g2-margin-small-bottom g2-hidden@m">Jarrod Greene</p> <p class="g2-text-lead g2-margin-remove-top g2-hidden@m">Vice President of Product Marketing</p> <a class="button--text g2-text-lead" href="https://sell.g2.com/customers?hsLang=en">Read now</a> </div> </div> </div> </div> </li> <li class="g2-width-1-1"> <div class="g2-grid-xlarge g2-overflow-hidden g2-position-relative g2-flex g2-flex-middle" g2-grid tabindex="0"> <div class="g2-width-1-2@m g2-inline" g2-slider-parallax="x: 300,0,0; opacity: 1,1,0"> <div class="g2-tile g2-tile-default g2-padding-small g2-position-bottom-center g2-position-small g2-box-shadow-medium g2-width-2-3 g2-hidden@s"> <div class="g2-flex g2-flex-middle g2-flex-center"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/sprout-social-v2.svg" height="40" alt="G2 accent"> </div> </div> <div class="g2-tile g2-tile-default g2-padding-small g2-position-bottom-right g2-position-small g2-box-shadow-medium g2-width-2-3@s g2-width-auto@m g2-width-2-3@l g2-visible@s"> <div class="g2-grid-divider g2-grid-small g2-child-width-1-2" g2-grid> <div> <p class="g2-h5 g2-margin-small-bottom">Jamie Gilpin</p> <p class="g2-margin-remove">CMO</p> </div> <div class="g2-flex g2-flex-middle g2-flex-center"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/sprout-social-v2.svg" height="30" alt="G2 accent"> </div> </div> </div> <img class="g2-visible@s" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/slider/002-desktop.png" alt="Jamie Gilpin - CMO"> <img class="g2-hidden@s" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/slider/002-mobile.png" alt="Jamie Gilpin - CMO"> </div> <div class="g2-width-1-2@m"> <div class="g2-padding"> <p class="g2-h2 article-quote g2-visible@m" g2-slider-parallax="x: 400,-400; opacity: 0,1,0">What I love most about G2 is it's our actual customers' voice, their ratings, their preference for the value that we bring to them.</p> <p class="g2-h3 article-quote g2-position-relative g2-margin-remove-top g2-hidden@m" g2-slider-parallax="x: 400,-400; opacity: 0,1,0">What I love most about G2 is it's our actual customers' voice, their ratings, their preference for the value that we bring to them.</p> <div g2-slider-parallax="x: 400,-400; opacity: 0,1,0"> <p class="g2-text-lead g2-text-bold g2-margin-small-bottom g2-hidden@m">Jamie Gilpin</p> <p class="g2-text-lead g2-margin-remove-top g2-hidden@m">CMO</p> <a class="button--text g2-text-lead" href="https://sell.g2.com/customers?hsLang=en">Read now</a> </div> </div> </div> </div> </li> <li class="g2-width-1-1"> <div class="g2-grid-xlarge g2-overflow-hidden g2-position-relative g2-flex g2-flex-middle" g2-grid tabindex="0"> <div class="g2-width-1-2@m g2-inline" g2-slider-parallax="x: 300,0,0; opacity: 1,1,0"> <div class="g2-tile g2-tile-default g2-padding-small g2-position-bottom-center g2-position-small g2-box-shadow-medium g2-width-2-3 g2-hidden@s"> <div class="g2-flex g2-flex-middle g2-flex-center"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/audiense-logo-v2.svg" height="40" alt="G2 accent"> </div> </div> <div class="g2-tile g2-tile-default g2-padding-small g2-position-bottom-right g2-position-small g2-box-shadow-medium g2-width-2-3@s g2-width-auto@m g2-width-2-3@l g2-visible@s"> <div class="g2-grid-divider g2-grid-small g2-child-width-1-2" g2-grid> <div> <p class="g2-h5 g2-margin-small-bottom">Paz Segura</p> <p class="g2-margin-remove">Marketing Manager</p> </div> <div class="g2-flex g2-flex-middle g2-flex-center"> <img class="g2-preserve" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/company-logos/audiense-logo-v2.svg" height="30" alt="G2 accent"> </div> </div> </div> <img class="g2-visible@s" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/slider/003-desktop.png" alt="Paz Segura - Marketing Manager"> <img class="g2-hidden@s" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/slider/003-mobile.png" alt="Paz Segura - Marketing Manager"> </div> <div class="g2-width-1-2@m"> <div class="g2-padding"> <p class="g2-h2 article-quote g2-visible@m" g2-slider-parallax="x: 400,-400; opacity: 0,1,0">G2 provides a great platform to inform buyer decisions with clear market positioning and benchmarking.</p> <p class="g2-h3 article-quote g2-position-relative g2-margin-remove-top g2-hidden@m" g2-slider-parallax="x: 400,-400; opacity: 0,1,0">G2 provides a great platform to inform buyer decisions with clear market positioning and benchmarking.</p> <div g2-slider-parallax="x: 400,-400; opacity: 0,1,0"> <p class="g2-text-lead g2-text-bold g2-margin-small-bottom g2-hidden@m">Paz Segura</p> <p class="g2-text-lead g2-margin-remove-top g2-hidden@m">Marketing Manager</p> <a class="button--text g2-text-lead" href="https://sell.g2.com/customers?hsLang=en">Read now</a> </div> </div> </div> </div> </li> </ul>  <div class="g2-child-width-1-2@m g2-grid-xlarge" g2-grid> <div class="g2-visible@m"></div> <div class="g2-padding g2-padding-remove-vertical"> <hr class="stats-dot-navigation-divider"> <ul class="g2-slider-nav g2-dotnav g2-padding g2-padding-remove-top g2-margin"></ul> </div> </div> </div> </div> </div>   <section class="g2-section"> <div class="g2-container"> <div class="g2-width-2-3@m g2-margin-large-bottom"> <h3 class="g2-h2">Work together. Thrive together.</h3> <p class="g2-text-lead">Free lunches and pool tables are great, but they alone don’t make PEAK culture. In all aspects of personhood, growth is our goal and authenticity is how we get there. Conscious leadership guides our future, and our biggest investment is in the human side of meaningful work.</p> <a class="button button--text g2-text-lead" href="https://company.g2.com/culture?hsLang=en">Learn more about our culture</a> </div>  <div class="g2-grid-large g2-hidden@s peak-mobile g2-margin-bottom" g2-grid> <div class="g2-flex"> <p class="g2-heading-large color-purple">P</p> <div class="g2-width-expand"> <p class="g2-h4 g2-margin-small-top g2-margin-small-bottom">Performance </p><p class="g2-margin-remove">The feeling of a job well done. We like rolling up our sleeves and committing to thoughtful work.</p> </div> </div> <div class="g2-flex"> <p class="g2-heading-large g2-text-danger">E</p> <div class="g2-width-expand"> <p class="g2-h4 g2-margin-small-top g2-margin-small-bottom">Entrepreneurship</p> <p class="g2-margin-remove">Grit. Yep, a tech company can have it. We’ve got some get-up-and-go, and we always look ahead.</p> </div> </div> <div class="g2-flex"> <p class="g2-heading-large g2-text-success">A</p> <div class="g2-width-expand"> <p class="g2-h4 g2-margin-small-top g2-margin-small-bottom">Authenticity </p><p class="g2-margin-remove">You be you. No matter who you are. That’s what authenticity means to us. Our reviews are real and so are we.</p> </div> </div> <div class="g2-flex"> <p class="g2-heading-large g2-text-warning">K</p> <div class="g2-width-expand"> <p class="g2-h4 g2-margin-small-top g2-margin-small-bottom">Kindness</p> <p class="g2-margin-remove">Whatever we do, we do it with a lot of heart. We believe purpose starts with compassion.</p> </div> </div> </div>  <div class="g2-child-width-1-2@s g2-child-width-1-4@m g2-grid-large g2-visible@s" g2-grid g2-height-match> <div> <p class="g2-heading-medium color-purple">P</p> <p class="g2-h4 g2-margin-top">Performance </p><p>The feeling of a job well done. We like rolling up our sleeves and committing to thoughtful work.</p> </div> <div> <p class="g2-heading-medium g2-text-danger">E</p> <p class="g2-h4 g2-margin-top">Entrepreneurship</p> <p>Grit. Yep, a tech company can have it. We’ve got some get-up-and-go, and we always look ahead.</p> </div> <div> <p class="g2-heading-medium g2-text-success">A</p> <p class="g2-h4 g2-margin-top">Authenticity </p><p>You be you. No matter who you are. That’s what authenticity means to us. Our reviews are real and so are we.</p> </div> <div> <p class="g2-heading-medium g2-text-warning">K</p> <p class="g2-h4 g2-margin-top">Kindness</p> <p>Whatever we do, we do it with a lot of heart. We believe purpose starts with compassion.</p> </div> </div> </div> </section>   <section class="g2-section g2-text-center light-red-bg meeting-mission"> <div class="g2-container"> <h3 class="g2-h2 g2-visible@s">Meeting our mission.</h3> <h3 class="g2-h2 g2-margin-top g2-hidden@s">Meeting our mission.</h3> <p class="g2-text-lead">We’re honored to have received awards from the likes of Forbes, Inc., Crain’s, and more.</p> <div class="meeting-mission-logos g2-flex g2-flex-middle g2-flex-center g2-flex-wrap"> <a href="https://www.forbes.com/lists/americas-best-startup-employers/?sh=27cb1c382ad7"><img class="g2-padding-small" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/mission-logos/Forbes.svg" height="40" loading="lazy" alt="Forbes logo"></a> <a><img class="g2-padding-small" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/mission-logos/logo-economic-times-2023-2024.svg" height="40" loading="lazy" alt="Economic Times logo"></a> <a href="https://www.builtinchicago.org/2022/06/01/celebrate-lgbtqia-inclusion-all-year"><img class="g2-padding-small" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/mission-logos/lgbtqia.svg" height="40" loading="lazy" alt="LGBTQIA logo"></a> <a href="https://www.inc.com/inc5000/2022"><img class="g2-padding-small" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/mission-logos/inc500.svg" height="40" loading="lazy" alt="Inc 500 logo"></a> <a href="https://www.battery.com/blog/highest-rated-cloud-companies-2023/"><img class="g2-padding-small" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/mission-logos/logo-battery-ventures.svg" height="40" loading="lazy" alt="Battery Ventures logo"></a> <a href="https://www.builtin.com/awards/hybrid/2023/best-places-to-work"><img class="g2-padding-small" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/mission-logos/logo-builtin-hybrid-2023.svg" height="40" loading="lazy" alt="Builtin hybrid logo"></a> <a href="https://www.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/fast500-winners.html"><img class="g2-padding-small" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/mission-logos/logo-deloitte-2023.svg" height="40" loading="lazy" alt="Deloitte Fast 500 logo"></a> <a href="https://www.greatplacetowork.com/certified-company/7020562"><img class="g2-padding-small" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/mission-logos/logo-gptw.svg" height="40" loading="lazy" alt="Builtin Great Places to Work logo"></a> <a><img class="g2-padding-small" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/gptw-award-india.png" loading="lazy" alt="Builtin Great Places to Work India logo" style="height: 131px"></a> </div> </div> </section> <section class="section-padding-reduced--bottom section-padding-extra--top"> <div class="g2-container"> <div class="g2-child-width-expand@m g2-grid-large g2-flex-middle" g2-grid> <div style="padding-left: 0;"> <img class="g2-width-1-1 g2-visible@m" src="https://company.g2.com/hubfs/pledge-one-percent-hero-graphic-v2.png" loading="lazy" alt="Words that move the world illustration"> </div> <div> <h3 class="g2-h2">Our pledge to educational equality.</h3> <img class="g2-width-1-1 g2-padding-small g2-hidden@m" src="https://company.g2.com/hubfs/pledge-one-percent-hero-graphic-v2.png" loading="lazy" alt="Words that move the world illustration"> <p class="g2-text-lead">G2, alongside other leading tech companies, is building the Pledge 1% movement by committing 1% of our company’s equity, and 1% equity from our co-founders, to provide equitable STEM education access to the underrepresented.</p> <a class="button button--text" href="https://sell.g2.com/pledge-1-percent?hsLang=en">Learn more about our pledge</a> </div> </div> </div> </section> <section class="g2-section"> <div class="g2-container"> <div class="g2-child-width-expand@m g2-grid-large g2-flex-middle" g2-grid> <div> <h3 class="g2-h2">Words that move the world.</h3> <img class="g2-width-1-1 g2-padding-small g2-hidden@m" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/words-that-move-mobile.png" loading="lazy" alt="Words that move the world illustration"> <p class="g2-text-lead">Never underestimate the power of empathy. So far, we’ve raised over $900,000 for those in need. When you write a review through G2 Gives, we donate $10 to a charitable organization.</p> <a class="button button--text" href="https://company.g2.com/gives?hsLang=en">Learn more</a> </div> <div> <img class="g2-width-1-1 g2-visible@m" src="https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/words-that-move-desktop.png" loading="lazy" alt="Words that move the world illustration"> </div> </div> </div> </section>   <section class="g2-section g2-background-cover g2-background-center-center g2-background-norepeat g2-padding-large cta-section" style="background-image: url(https://company.g2.com/hubfs/raw_assets/public/apex/culture/about/assets/images/CTA-background.png);"> <div class="g2-container g2-flex g2-flex-middle g2-flex-center g2-flex-left@m"> <div class="g2-tile g2-padding-large g2-margin-large-top g2-margin-large-bottom g2-background-default"> <h3 class="g2-h2 g2-visible@s">Reach your next PEAK.</h3> <h3 class="g2-h3 g2-hidden@s g2-margin-remove-top g2-text-center">Reach your<br>next PEAK.</h3> <a href="https://company.g2.com/careers/open-positions?hsLang=en" class="button button--primary g2-visible@s">View current job openings</a> <a href="https://company.g2.com/careers/open-positions?hsLang=en" class="button button--primary g2-hidden@s g2-width-1-1 g2-padding-small">Work with us</a> </div> </div> </section>    <div id="hs_cos_wrapper_module_16644934610893" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><footer class="dark-bg"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell small-12 medium-6 large-3"> <img src="//company.g2.com/hubfs/raw_assets/public/apex/base/img/g2-chev-red.svg" class="float-left show-for-medium" style="width:20px;margin:18px 0 0 -27px" alt=""> <span class="h5 d-block">For Buyers</span> <ul class="vertical menu">  <li> <a href="https://www.g2.com/categories">Software 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