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亚马逊产品周期分时段广告策略分享_跨境知道
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<div class="page_main"> <div class="mainbox article"> <h1 class="title">亚马逊产品周期分时段广告策略分享</h1> <div class="info"> <ul> <li class="user"><img src="https://file.ikjzd.com/image/2024-07/133655125024184351.jpg" alt="大脸猫爱吃鱼" onerror="javascript:this.src='/images/loading.gif'"/><a href="/users/index/6133" target="_blank">大脸猫爱吃鱼</a></li> <li class="time">2022年03月25日 19:24</li> <li><i class="fa fa-eye"></i><span class="read_num">12811</span></li> <li><i class="fa fa-star"></i><span class="collect_num">23</span></li> <li><i class="fa fa-thumbs-o-up"></i><span class="praise_num">2</span></li> </ul> </div> <div class="articlecontent"><p><span style="color: #4F6128;"><strong><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 18px;">1、亚马逊开店新品引流期：</span></strong></span><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 18px;">亚马逊开店初期新品的认知度低，选品推广难，ACOS偏高，从新品到爆品之路也是困难重重。可以尝试从评论、Q&A、评论标签、竞品Listing中提炼出消费者的需求，从而优化Listing；也可以在商品详情页中添加A+内容促进转化，解决常见购买疑惑，避免不良评价并降低退货率。新品上架后，可以开启自动广告，从判断产品定位、获取关键词、积累数据等功能自动广告都能搞定。<br/></span></p><p><span style="color: #4F6128;"><strong><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 18px;">2、亚马逊开店成长期：</span></strong></span><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 18px;">进入上升期这个阶段，若产品销量初步稳定且持续上升的，要将更多的重心从引流上升为转化，并促进消费者购买意向和促成销售。此时也是亚马逊开店以来打造爆款的机会，可以开启手动广告，找到效果好的关键词，将流量精准化，并逐渐优化商品详情页，这样能够吸引到更多对您产品感兴趣的消费者。另外，亚马逊广告提供不同的广告数据报告，通过积累数据到分析比较，做到及时调整竞价和广告投放策略。</span></p><p><span style="color: #4F6128;"><strong><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 18px;">3、亚马逊开店成熟期：</span></strong></span><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 18px;">这个阶段销售趋于平稳，需将更多关注再突破流量瓶颈，和提升忠诚度驱动复购。亚马逊广告的品牌推广就能通过打造品牌，从而构建消费者信任和提升用户黏性，帮助您的产品获得直接的流量和转化。品牌推广可以设定个性化的商品信息，让消费者能更全面地了解到您的品牌，还能关联至品牌旗舰店，提升消费者购物体验。当品牌拥有忠实客户，且积累口碑后复购率即会提升。推荐结合使用展示型推广等功能，能够吸引扩大展示度，覆盖到更多渠道的消费者人群。</span></p><p><br/></p> </div> <div class="articlebtnbox"><a href="javascript:SetInfo('praise' , '807417', '3');" class="btn btn1 praisebtn"><i class="fa fa-heart-o"></i><b>赞</b> <span class="praise_num">2</span></a><a href="javascript:SetInfo('collect' , '807417', '3');" class="btn btn2 collectbtn"><i class="fa fa-star-o"></i><b>收藏</b> <span class="collect_num">23</span></a> </div> </div> <!--广告--> <div class="slideBox"> <div class="bd"> <ul class="pic"> <li><a href="https://fx.chuhai-bang.com/prod-api/marketing/promotion/record?uniqueCode=eb3b387ad815472fbb6578411b0dd594" title="出海帮" target="_blank" class="adlink" adid="1798304873149341698" rel="nofollow"> <img src="/images/loading.gif" data-original="https://file.ikjzd.com/image/2025-01/133802801505250410.jpg" width="100%" 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