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Automated Ad Compliance Management System | TrustArc
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href="/regulations/gdpr/">EU General Data Protection Regulation (GDPR)</a> </li> <li> <a href="/regulations/ccpa-cpra/">California Consumer Privacy Act (CCPA)</a> </li> <li> <a href="/regulations/virginia-cdpa/">Virginia Consumer Data Protection Act (CDPA)</a> </li> <li> <a href="/regulations/nist-ai-rmf/">NIST AI Framework</a> </li> <li> <a href="/regulations/iso-iec-27001/">ISO/IEC 27001</a> </li> </ul> <div class="links-holder"> <a href="/regulations/">Explore all Regulations</a> </div> <div class="callouts lg"> <div class="callout-single bg-blue-gradient"> <span class="block h4">EU Artificial Intelligence Act (EU AI Act)</span> <p>EU's regulation on the use of AI and the world's first comprehensive AI law.</p> <a href="/regulations/eu-ai-act//" class="cta">Learn more</a> </div> <div class="callout-single bg-navy-gradient"> <span class="block h4">Data Privacy Framework (DPF)</span> <p>Transatlantic data transfer mechanism for EU-U.S., UK, and Swiss-U.S. commerce.</p> <a href="/regulations/data-privacy-framework-dpf/" class="cta">Learn more</a> </div> </div> </div> </div> </li> <li> <a href="/resources/" class="opener">Resources</a> <div class="drop" style="display: block;"> <div class="container"> <div class="left-col"> <span class="h4 block"><a href="/trustarc-academy/">TrustArc Academy</a></span> <ul class="nav"> <li> <a href="/resources/?action=resources&type=articles">Articles</a> </li> <li> <a href="/resources/?action=resources&type=case-studies">Case Studies</a> </li> <li> <a href="/resources/?action=resources&type=ebooks">eBooks</a> </li> <li> <a href="/resources/?action=resources&type=faqs">FAQs</a> </li> <li> <a href="/resources/?action=resources&type=flash-guidance">Flash Guidance</a> </li> <li> <a href="/resources/?action=resources&type=handbooks">Handbooks</a> </li> <li> <a href="/resources/?action=resources&type=industry-briefs">Industry Briefs</a> </li> <li> <a href="/resources/?action=resources&type=infographics">Infographics</a> </li> 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Privacy Vendor? Why and How Companies Switch</span> </div> </a> </li> <li> <a href="/resource/step-by-step-guide-to-ai-compliance/"> <div class="img-holder"> <img src="https://trustarc.com/wp-content/uploads/2024/02/res-square-plus-pink.png" class="attachment-full size-full" alt="" decoding="async" /> </div> <div class="text-holder"> <span class="font-bold block uppercase resource-label">GUIDE</span> <span class="block h6">Step-by-Step Guide to AI Compliance</span> </div> </a> </li> </ul> </div> </div> </div> </li> <li> <a href="/contact/" class="btn"><span>Contact us</span></a> </li> </ul> <div class="right"> <a href="#" class="search-opener"> <svg width="19" height="20" viewBox="0 0 19 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle class="el" cx="8" cy="8" r="7.25" stroke="#000239" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <line class="el" x1="13.0607" y1="14" x2="18" y2="18.9393" stroke="#000239" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> </svg> <span class="accessibility">Search Opener</span> </a> <div class="search-drop"> <div class="container"> <form action="https://trustarc.com" class="search-form"> <label for="search"><img src="https://trustarc.com/wp-content/themes/trustarc/assets/dist/images/icon-search.svg" alt="" /></label> <input type="search" name="s" id="search" /> <button type="submit" class="btn"><span>Search</span></button> </form> <a href="#" class="close search-opener"> <svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="el" d="M1 1L13 13" stroke="#000239" stroke-width="1.5" stroke-linecap="round" /> <path class="el" d="M1 13L13 1.00004" stroke="#000239" stroke-width="1.5" stroke-linecap="round" /> </svg> <span class="accessibility">Search Close</span> </a> </div> </div> <a href="/contact/" class="btn desktop-only"><span>Contact us</span></a> </div> </div> </div> </header> <main id="main"> <section id="block_73764aeaa443731c2201acf2052634a1" class="hero-section-colors text-center bg-blue-gradient"> <div class="container"> <span class="sub-title block font-bold ">Consent & Consumer Rights</span> <h1>Ads Compliance Manager</h1> <p>Provide notice and choice to support AdChoices privacy compliance requirements</p> </div> </section> <section id="block_e1a00db843a8768bdf193b39b8d0b075" class="columns-two" style=""> <div class="container"> <div class="heading text-center max-width"> <h2>Boost brand trust when advertising</h2> </div> <div class="col-wrap"> <div class="col"> <p>Online Behavioral Advertising (OBA), also known as Interest Based Advertising (IBA), requires that you provide users notice and choice regarding the use of their information. Managing this process across hundreds of ad campaigns and billions of ad impressions requires a technology solution that can operate at scale while providing a great user experience.</p> <p>TrustArc is one of only two tech providers for the <a href="https://digitaladvertisingalliance.org/license" target="_blank" rel="noopener">DAA AdChoices program</a>. TrustArc’s Ad Compliance Manager enables brands, publishers, and ad tech platforms to provide users with transparency and control for digital advertising that comply with the DAA/EDAA/DAAC self-regulatory programs.</p> </div> <div class="col"> <p><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-3698" src="https://trustarc.com/wp-content/uploads/2024/03/img-ads-compliance.png" alt="" width="719" height="527" srcset="https://trustarc.com/wp-content/uploads/2024/03/img-ads-compliance.png 719w, https://trustarc.com/wp-content/uploads/2024/03/img-ads-compliance-300x220.png 300w" sizes="(max-width: 719px) 100vw, 719px" /></p> </div> </div> </div> </section> <section id="block_c1ecb4a7916f5294259ab41b3f2055ca" class="features-section"> <div class="container"> <div class="max-width text-center"> <h2>Simplify AdChoices program requirements</h2> </div> <ul class="list-w-links two-cols"> <li> <a href="/products/assurance-certifications/truste-edaa-privacy/"> <div class="icon-holder"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/02/icon_Check_Small.svg" class="attachment-full size-full" alt="" /> </div> <div class="text-holder"> <span class="h6 block">EDAA authorized</span> <p>TrustArc is an authorized EDAA Trust Seal Certification provider. For more information, visit EDAA Certification.</p> <span class="arrow"> <img decoding="async" src="https://trustarc.com/wp-content/themes/trustarc/assets/dist/images/icon-arrow.svg" alt="" /> </span> </div> </a> </li> <li> <a href="/products/consent-consumer-rights/cookie-consent-manager/"> <div class="icon-holder"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/02/icon_Personal-Data_Small.svg" class="attachment-full size-full" alt="" /> </div> <div class="text-holder"> <span class="h6 block">Comprehensive reporting</span> <p>Integrates with TrustArc Cookie Consent Manager to easily meet and manage both consent and ad preferences requirements from a single platform.</p> <span class="arrow"> <img decoding="async" src="https://trustarc.com/wp-content/themes/trustarc/assets/dist/images/icon-arrow.svg" alt="" /> </span> </div> </a> </li> <li> <div class="icon-holder"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/02/icon_Increase_Small.svg" class="attachment-full size-full" alt="" /> </div> <div class="text-holder"> <span class="h6 block">Scales with your business</span> <p>Our simple, scalable, and flexible solution sits on top of a solid infrastructure that serves billions of impressions each week.</p> </div> </li> <li> <div class="icon-holder"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/02/icon_Digital-Data_Small.svg" class="attachment-full size-full" alt="" /> </div> <div class="text-holder"> <span class="h6 block">Detailed reporting</span> <p>Simply select Android or iOS and integrate the TrustArc SDK with the mobile app.</p> </div> </li> </ul> </div> </section> <section id="block_c4e3ae93c1868c423b22098e913354c1" class="resource-section"> <div class="container"> <div class="resource-head"> <h2>Related resources</h2> <a href="/resources/" class="cta block">View all resources</a> </div> <ul class="resource-lists "> <li> <a href="https://trustarc.com/resource/managing-online-tracking-ad-tech-vendors/" class="resource-single"> <div class="img-holder"> <img decoding="async" width="380" height="120" src="https://trustarc.com/wp-content/uploads/2024/01/res-feat-rect-pink-test-380x120.png" class="attachment-380x120 size-380x120 wp-post-image" alt="" /> </div> <div class="text-holder"> <span class="resource-label uppercase">Articles</span> <h4>Privacy Law Compliance: Managing Online Tracking (Ad Tech) Vendors</h4> </div> </a> </li> <li> <a href="https://trustarc.com/resource/latest-iab-tcf-google-cmp-requirements/" class="resource-single"> <div class="img-holder"> <img decoding="async" width="380" height="120" src="https://trustarc.com/wp-content/uploads/2024/01/res-feat-woven-purple-test-380x120.png" class="attachment-380x120 size-380x120 wp-post-image" alt="" /> </div> <div class="text-holder"> <span class="resource-label uppercase">Articles</span> <h4>Compliance in Focus: Exploring the Latest IAB TCF v2.2 & Google CMP Requirements</h4> </div> </a> </li> <li> <a href="https://trustarc.com/resource/global-privacy-control-known-user-consent/" class="resource-single"> <div class="img-holder"> <img loading="lazy" decoding="async" width="380" height="120" src="https://trustarc.com/wp-content/uploads/2024/01/res-feat-rect-purple-test-380x120.png" class="attachment-380x120 size-380x120 wp-post-image" alt="" /> </div> <div class="text-holder"> <span class="resource-label uppercase">Articles</span> <h4>Global Privacy Control and Known User Consent: Technical Brief</h4> </div> </a> </li> </ul> </div> </section> <section id="block_02c406dcc7770fcf08ba682f345d5c2b" class="cta-simple theme-dark"> <div class="container"> <h2>Looking for help with DAA / EDAA / DAAC advertising compliance?</h2> <a href="/demo-request/consent-consumer-rights/" class="btn"><span>Schedule a demo</span></a> </div> </section> </main> <footer class="footer"> <div class="container"> <div class="footer-top"> <div class="footer-left"> <div class="footer-logo"> <a href="https://trustarc.com"> <img src="https://trustarc.com/wp-content/uploads/2023/11/footer-logo.svg" class="attachment-full size-full" alt="TrustArc" decoding="async" loading="lazy" /> </a> </div> <address> 2121 N. 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