CINXE.COM

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href="https://www.eventbrite.co.uk/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Ready to Ring in 2025 With a Sold-Out NYE Event? Timing is Everything</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.co.uk/blog/category/event-management/" class="badge badge--tips-green">Event Management</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Ready to Ring in 2025 With a Sold-Out NYE Event? Timing is Everything </h1> <div class="date color-primary"> <a href="https://www.eventbrite.co.uk/blog/author/helen-alexander/" class="color-primary"> by Helen Alexander </a> <span class="dot"></span> <span>18th Oct 2024</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="group of people wearing happy new year headbands" class="img-fluid" width="768" height="432" src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/10/image9-min-4-768x432.png" /> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <p></p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p><em>What’s more exhilarating than counting down to the new year? Getting ahead of the game and selling out your New Year’s Eve event well before midnight chimes! </em></p> <p>Organising your event and launching a marketing campaign early can ensure you capture attendees’ enthusiasm and build momentum in the weeks leading up to 31 December. We explore how an early on-sale can supercharge your efforts, with tips from top New Year’s Eve event planners. </p> <h2 class="wp-block-heading"><strong>Does an early event launch matter?</strong></h2> <p>With the majority of New Year’s Eve tickets purchased in December, you might wonder why you need to start early. Think of it like filling a funnel: the more time you spend engaging your audience, the more likely you are to sell out. Industry pros and <a href="https://www.eventbrite.co.uk/blog/academy/4-benefits-launching-event-page-early/" target="_blank" rel="noreferrer noopener">studies</a> all agree — the earlier, the better.</p> <p>Take Aykut Akcaoglu – DJ and founder of <a href="https://www.eventbrite.co.uk/o/aykut-events-124052330" target="_blank" rel="noreferrer noopener">Aykut Events</a> – who says: “An event page should be published as soon as the event is officially booked. Why the wait? Publishing an event early gives your followers a heads-up about your plans for NYE. It doesn’t necessarily mean they secure their tickets right away, but it gives the event visibility. Potential attendees know you have a great event scheduled and they can plan around it.”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 2000w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-168x117.webp 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-300x200.webp 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-500x333.webp 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-540x360.webp 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-600x400.webp 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-720x480.webp 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-768x512.webp 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-960x640.webp 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-1140x760.webp 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-1536x1024.webp 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2.webp 2000w" sizes="100vw" /> <img src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg" alturl="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2.jpg" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 2000w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-168x117.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-300x200.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-500x333.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-540x360.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-600x400.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-720x480.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-768x512.jpg 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-960x640.jpg 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-1140x760.jpg 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-1536x1024.jpg 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2.jpg 2000w" sizes="100vw" alt="The view from the dance floor at Aykut Events." width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-424812" /> </picture><figcaption class="wp-element-caption"><em><sup>NYE Event | Aykut Events | San Francisco</sup></em></figcaption> </figure> <p>Having hosted several sell-out NYE celebrations, Aykut knows most sales for the <a href="https://www.eventbrite.co.uk/e/w-hotel-new-years-eve-san-francisco-2025-tickets-943802347227" target="_blank" rel="noreferrer noopener">glittering evening he has planned</a> at San Francisco’s W Hotel will come closer to the event – but he also knows organising and publishing early can maximise attendance.</p> <p>On the other side of the Atlantic, the feeling’s the same. “We tend to experience significant sales on 30 and 31 December,” says Peter Gionis of <a href="https://www.eventbrite.co.uk/o/comedy-carnival-1010795383" target="_blank" rel="noreferrer noopener">Comedy Carnival</a>, the organiser of a weekly event that pulls out all the stops for a <a href="https://www.eventbrite.co.uk/e/new-years-eve-comedy-in-covent-garden-tickets-1037033484067" target="_blank" rel="noreferrer noopener">celebratory NYE stand-up session</a>. </p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>“But strong presales are the difference between an event with decent sales and a very busy or sold-out event.”</p> <cite>Peter Gionis, Comedy Carnival/Leviathan Entertainment</cite></blockquote> <h2 class="wp-block-heading"><strong>When should you promote your New Year’s Eve event?</strong></h2> <p>Let’s talk timing! According to data from Eventbrite and insights from organisers, the magic window is about two months before the big night. This leaves plenty of time for promotion while still being close enough to build anticipation without getting lost in the holiday hustle.</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.webp 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.webp 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.webp 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.webp 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.webp 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.webp 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.webp 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.webp 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.webp 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.webp 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.webp 2000w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-168x117.webp 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-300x200.webp 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-500x333.webp 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-540x360.webp 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-600x400.webp 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-720x480.webp 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-768x512.webp 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-960x640.webp 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-1140x760.webp 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-1536x1024.webp 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016.webp 2000w" sizes="100vw" /> <img src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.jpg" alturl="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016.jpg" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.jpg 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.jpg 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.jpg 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.jpg 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-preview-30x20.jpg 2000w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-168x117.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-300x200.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-500x333.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-540x360.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-600x400.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-720x480.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-768x512.jpg 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-960x640.jpg 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-1140x760.jpg 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016-1536x1024.jpg 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/05/0016.jpg 2000w" sizes="100vw" alt="Balloons about to drop on the dance floor of an Aykut event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-423933" /> </picture> </figure> <p><em><sup>NYE Event | Aykut Events | San Francisco</sup></em></p> <p>“Starting New Year’s Eve sales later than October risks missing early sales,” says Gionis. “We begin receiving occasional enquiries around then, typically from people who have booked a trip to the capital and are planning their stay.” </p> <p>Looking forward to a <a href="https://www.eventbrite.co.uk/e/fly-kid-family-rave-x-new-years-eve-daytime-tickets-1000651775397" target="_blank" rel="noreferrer noopener">family-friendly daytime rave</a> at London’s Pop Brixton, Emily Rawson – the director of <a href="https://www.eventbrite.co.uk/o/fly-kid-family-rave-25402214445" target="_blank" rel="noreferrer noopener">Flykid/Supa Dupa Fly</a> – says: </p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>“We usually put tickets on sale in September, with proper marketing kicking off eight weeks before the event.” </p> <cite>Emily Rawson, Flykid/Supa Dupa Fly</cite></blockquote> <p>Following these timing tactics, she expects to have sold around 50% of their tickets by the end of November. Not least because she’s showing audiences Flykid can give them the experience they crave. “Family events tend to sell out in advance because there’s a huge demand for them but not loads around,” she says. “Parents love the concept of their kids listening to the music they grew up with!”</p> <p><strong>How to maximise early on-sale</strong></p> <p>Launching early is a great start, but to truly capitalise on that extra time, here are some key areas to focus on:</p> <ul class="wp-block-list"> <li><strong>Boost your search presence</strong></li> </ul> <p>A longer timeline increases your event’s chances of ranking higher and therefore being discovered on search engines. Familiarise yourself with <a href="https://www.eventbrite.co.uk/blog/academy/seo-cheat-sheet-events/" target="_blank" rel="noreferrer noopener">SEO best practices</a>, like using <a href="https://www.eventbrite.com/blog/good-keywords-search-engine-marketing-sem-events-ds00/" target="_blank" rel="noreferrer noopener">relevant keywords</a> and image tags, on your Eventbrite page and website, and put your event’s location front and centre to enhance visibility. If you secure <a href="https://www.eventbrite.co.uk/blog/event-media-coverage-on-a-budget/" target="_blank" rel="noreferrer noopener">media coverage</a>, ask the publication to link to your Eventbrite page.</p> <ul class="wp-block-list"> <li><strong>Offer early bird deals</strong></li> </ul> <p>With more time to promote your big night, you can experiment with tactics like <a href="https://www.eventbrite.co.uk/blog/early-bird-registration-ds00/" target="_blank" rel="noreferrer noopener">early-bird tickets</a>, limited-time discounts and dynamic pricing to build excitement and encourage early sign-ups. </p> <ul class="wp-block-list"> <li><strong>Encourage word-of-mouth</strong></li> </ul> <p>Don’t underestimate the power of buzz! Analyse trends and past <a href="https://www.eventbrite.co.uk/blog/event-feedback-form/" target="_blank" rel="noreferrer noopener">feedback</a> to create an event worth talking about. Keep the conversation going throughout your promo period, and let word of mouth work its magic.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>“We plan further ahead when promoting key events – as opposed to regular weekly events – to remind people to book in advance and not miss out. If an event needs a sales push, discount promo codes can work well, especially when targeted at previous attendees.”</p> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="1800" height="1198" src="https://www.eventbrite.ie/blog/wp-content/uploads/2024/10/IKP_7415.jpg" alt="NYE event, Fly Kid, London" class="wp-image-432585" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/10/IKP_7415.jpg 1800w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/10/IKP_7415-300x200.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/10/IKP_7415-768x511.jpg 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/10/IKP_7415-1536x1022.jpg 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/10/IKP_7415-1140x759.jpg 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/10/IKP_7415-960x639.jpg 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/10/IKP_7415-720x479.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/10/IKP_7415-540x359.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/10/IKP_7415-600x399.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/10/IKP_7415-500x333.jpg 500w" sizes="(max-width: 1800px) 100vw, 1800px" /></figure> <cite><em><sup>NYE Event | Flykid/Supa Dupa Fly | London</sup></em></cite></blockquote> <p>Set yourself up for a New Year’s Eve to remember and – if you intend to <a href="https://www.eventbrite.co.uk/l/plan-a-party/" target="_blank" rel="noreferrer noopener">plan a party</a> in 2025 – we can help ensure your seasonal event or themed celebration is a success. </p> <p></p> </div> <div class="essb_break_scroll"></div></main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Start selling your NYE tickets now </h4>    <a role="button" href="https://www.eventbrite.co.uk/l/new-years-eve/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Get started <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.co.uk/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/10/image9-min-4.png" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="432533" data-post-url="https://www.eventbrite.co.uk/blog/how-to-sell-out-nye-events/" data-post-title="Ready to Ring in 2025 With a Sold-Out NYE Event? 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