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class="group inline-block w-full text-black hover:text-black" href="/ng/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ng/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ng/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ng/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ng/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 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Best Affiliate Programs for Marketers and Creators (2025)\",\"publishedAt\",\"2025-03-11T05:30:00Z\",\"image\",{\"_1831\":1840,\"_378\":1841,\"_1842\":1843,\"_1844\":1845,\"_1846\":1847},\"Image\",\"https://cdn.shopify.com/s/files/1/0070/7032/articles/best_20affiliate_20programs_359b958a-259b-447d-aa38-859a5f83bf42.png?v=1741733707\",\"altText\",\"A gold megaphone on a pink background.\",\"width\",1848,\"height\",782,\"tags\",[719],\"\u003cstyle\u003e\u003c!--\\nhr.solid {border-top: 1px solid #cccccc;}\\n--\u003e\u003c/style\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/affiliate-marketing\\\" target=\\\"_blank\\\"\u003eAffiliate marketing\u003c/a\u003e has exploded in recent years. Estimations value the industry at \u003ca href=\\\"https://www.statista.com/statistics/693438/affiliate-marketing-spending/\\\" target=\\\"_blank\\\"\u003e$12 billion\u003c/a\u003e, with lots of opportunities for \u003ca href=\\\"/blog/make-money-online\\\" target=\\\"_blank\\\"\u003emaking money online\u003c/a\u003e. It’s a win-win scenario: brands get a low-risk way to drive sales, while successful affiliates earn commissions for bringing in customers.\u003c/p\u003e\\n\u003cp\u003eBut with countless affiliate marketing programs out there, how do you choose the best ones for your content or business? To help, here's a list of the best affiliate programs you can join to start earning more.\u003c/p\u003e\\n\u003cp\u003e\u003cem\u003eUpdate: Affiliate programs and commission details were last reviewed in March 2025.\u003c/em\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ciframe title=\\\"Affiliate Marketing for Beginners: Step-by-Step Guide to Success\\\" src=\\\"https://www.youtube.com/embed/wqr5JgBGEqI\\\" height=\\\"361\\\" width=\\\"642\\\"\u003e\u003c/iframe\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#61\\\"\u003eWhat to look for in affiliate programs\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#62\\\"\u003eBest affiliate marketing programs\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#63\\\"\u003eHow to choose the best program as an affiliate marketer\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#64\\\"\u003eBest affiliate programs FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"61\\\"\u003eWhat to look for in affiliate programs\u003c/h2\u003e\\n\u003cp\u003eWhen evaluating affiliate programs, consider these key factors:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission:\u003c/strong\u003e The fee or percentage affiliates earn for each successful referral.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e How affiliate earnings are paid (e.g., direct deposit or PayPal).\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMinimum payout:\u003c/strong\u003e The amount affiliates need to earn before they can withdraw earnings (typically $10 to $200).\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e How long a user’s browser will track affiliate referrals (ranges from one to 400 days).\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"62\\\"\u003eBest affiliate marketing programs\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eShopify\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eAmazon Associates\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eRakuten\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eeBay Partner Network\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eLeadpages\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eKit\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eSemrush\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eFiverr\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eClickFunnels\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003eElementor\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eHubSpot\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eConstant Contact\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eTeachable\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eBluehost\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eNordVPN\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eWordable\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eAWeber\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003eShopify Collabs\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003eClickbank\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003eCJ\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eAwin\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003eaffiliaXe\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003eGiddyUp\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003eImpact\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#26\\\"\u003eYouTube Shopping\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#27\\\"\u003eInstapage\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#28\\\"\u003eLiquid Web\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#29\\\"\u003eMarketerHire\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#30\\\"\u003eFreshBooks\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#31\\\"\u003eCXL\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#32\\\"\u003ePartnerstack\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#33\\\"\u003eHostinger\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#34\\\"\u003eDatabox\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#35\\\"\u003eBounty\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#36\\\"\u003eLiveRecover\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#37\\\"\u003eTarget\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#38\\\"\u003eRefersion Marketplace\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#39\\\"\u003eSkillshare\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#40\\\"\u003eFlexOffers\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#41\\\"\u003ePartnerize\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#42\\\"\u003eNET-A-PORTER\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#43\\\"\u003eOllie\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#44\\\"\u003eKinsta\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#45\\\"\u003eWP Engine\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#46\\\"\u003eEtsy\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#47\\\"\u003eMailchimp\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#48\\\"\u003eMoosend\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#49\\\"\u003eNew Balance\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#50\\\"\u003eGrammarly\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#51\\\"\u003eAdobe\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"1\\\"\u003e1. \u003ca href=\\\"/affiliates\\\" target=\\\"_blank\\\"\u003eShopify\u003c/a\u003e\\n\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed_728d2e4a-cfb6-4c3c-8ce7-eac5cf8af616_1848x970.png?v=1730261836\\\" alt=\\\"Shopify screen grab with text next to image of woman sitting at computer.\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"/affiliates\\\" target=\\\"_blank\\\"\u003eShopify\u003c/a\u003e is a ecommerce platform for launching, growing, and managing a business. With Shopify, you can create and customize a store to sell products online, in person, and through social media.\u003c/p\u003e\\n\u003cp\u003eThe \u003ca href=\\\"/affiliates\\\" target=\\\"_blank\\\"\u003eShopify Affiliate Program\u003c/a\u003e brings together thousands of global content creators and educators to help new users start successful businesses on Shopify. Affiliates earn competitive commissions by referring new merchants to \u003ca href=\\\"https://help.shopify.com/en/affiliates/earnings\\\" target=\\\"_blank\\\"\u003eeligible Shopify plans\u003c/a\u003e. The program is free to join.\u003c/p\u003e\\n\u003cp\u003eShopify affiliates benefit from access to a creative library, lead magnets, a monthly newsletter, and curated email content. These resources are designed to support content creation and boost conversion rates.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission:\u003c/strong\u003e Up to $150 for each full-priced plan referral and every eligible Point of Sale Pro referral.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Minimum balance of $10 required for withdrawals. Affiliates can choose bi-weekly payments or set a custom balance threshold. All payments are in USD, regardless of your location.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Direct deposit to your bank account or PayPal.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 30 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"2\\\"\u003e2. Amazon Associates\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Amazon screen grab with broken out steps for affiliate program.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-3_cb66cf1b-7622-49e8-bef6-cb2be952952c_1848x970.png?v=1728935095\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eAmazon, one of the world’s largest online marketplaces, offers an extensive range of products through its \u003ca href=\\\"/blog/amazon-affiliate-marketing\\\" target=\\\"_blank\\\"\u003eAmazon Associates program\u003c/a\u003e. Affiliates can earn up to 20% commission on referrals and access a \u003ca href=\\\"https://www.amazon.com/b?node=53644025011\\\" target=\\\"_blank\\\"\u003ereporting dashboard\u003c/a\u003e that tracks performance and earnings.\u003c/p\u003e\\n\u003cp\u003eBloggers and influencers can leverage Amazon’s affiliate marketing program to recommend complementary products to their audience. For example, Jonathan Smith, founder of \u003ca href=\\\"https://camperguide.org/\\\" target=\\\"_blank\\\"\u003eCamperGuide\u003c/a\u003e and an Amazon associate, uses his site to review and suggest products that complement the campers and RVs he sells.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e \u003ca href=\\\"https://affiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ/ref=amb_link_0SCmvU4qQnOltlh4q-t01g_4?pf_rd_p=52944aa9-5c7d-441e-8c97-2082bebdb7ed\\\"\u003e1% to 20%\u003c/a\u003e, depending on product type.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Monthly, with a 60-day delay. For instance, January commissions are paid at the end of March.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Direct deposit or Amazon gift certificate (minimum $10 balance), or check (minimum $100 balance).\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 24 hours for cart additions, then until cart expiry (approximately 90 days).\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"3\\\"\u003e3. Rakuten\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Rakuten screen grab with blue background and image of three women.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-2_719ba445-fa87-46bd-93d4-61f49576930f_1848x970.png?v=1728935093\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eRakuten is a cashback platform that rewards consumers for purchases made through its marketplace. The \u003ca href=\\\"https://rakutenadvertising.com/affiliate/\\\" target=\\\"_blank\\\"\u003eRakuten affiliate network\u003c/a\u003e bridges the gap between brands (advertisers, retailers, or merchants), affiliate marketers (publishers), and consumers.\u003c/p\u003e\\n\u003cp\u003eRakuten stands out by offering three distinct commission structures:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDynamic:\u003c/strong\u003e Commissions vary by category and can be customized based on factors like product type or customer status (new vs. returning).\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCoupon:\u003c/strong\u003e Brands set specific rules for coupon code usage, including eligible affiliates, timing, products, and commission terms.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMultitouch:\u003c/strong\u003e Rewards first-click attribution in the user’s journey to purchase. Top-performing affiliates may receive exclusive offers for early funnel engagement.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Varies based on individual advertiser rates.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Advertisers close invoices monthly; Rakuten receives payment in 30 days, and affiliates are paid the following week. A $50 minimum commission balance is required for payout.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Direct deposit, PayPal, or check.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e Varies by advertiser.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"4\\\"\u003e4. eBay Partner Network\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Ebay partner network screen grab with ipad and pink designs.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-1_885116f6-e73d-45fa-82af-f1ff9d62eb9c_1848x970.png?v=1728935090\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eeBay, a pioneer in online marketplaces since 1995, has expanded to include affiliate marketing partnerships. The \u003ca href=\\\"https://partnernetwork.ebay.com/\\\" target=\\\"_blank\\\"\u003eeBay Partner Network\u003c/a\u003e offers commissions based on a percentage of the total sale. Commission rates vary depending on product category. For instance, collectibles earn a 3% commission (capped at $550 per item), while business and industrial products yield 2.5% (capped at $225).\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e 1% to 4%.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Monthly, with a $10 minimum balance (or equivalent in local currency).\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Direct deposit (where available) or PayPal.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 24 hours.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"5\\\"\u003e5. Leadpages\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Leadpages screen grab with purple button and three images of people.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-6_6521cee6-f3db-4c59-93e0-b78e3e780205_1848x970.png?v=1728935089\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://lp.leadpages.com/affiliates/\\\" target=\\\"_blank\\\"\u003eLeadpages\u003c/a\u003e is a popular \u003ca href=\\\"/website/builder\\\" target=\\\"_blank\\\"\u003ewebsite builder\u003c/a\u003e designed to help small businesses establish their online presence. Its free affiliate program offers up to 50% recurring commissions on all sales, including plan renewals, updates, and one-time purchases. The program is open to everyone, regardless of whether you use Leadpages for your own website.\u003c/p\u003e\\n\u003cp\u003eTo support its affiliates, Leadpages provides promotional assets, tutorials, and training materials to help boost sales and increase commission rates.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e 10% to 50%.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Based on new customer revenue generated in the previous 30 days. Payouts occur on the 15th of each month, with a $5 minimum balance required.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal or Stripe.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 90 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv data-related-article-block=\\\"true\\\" data-related-article-link=\\\"high-ticket-affiliate-programs\\\" data-related-article-title=\\\"High-Ticket Affiliate Marketing: 15 Profitable Programs\\\" data-related-article-description=\\\"Looking to boost your affiliate income with fewer sales? Try these high-ticket affiliate programs.\\\" data-related-article-image=\\\"https://cdn.shopify.com/s/files/1/0070/7032/articles/arrow_90caf352-c52c-4fdd-8da0-7e9a665dc18f.png\\\"\u003e\u003cbr\u003e\u003c/div\u003e\\n\u003ch3 id=\\\"6\\\"\u003e6. Kit\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Kit affiliate portal screen grab listing commission tiers.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-5_192aafc2-fd45-491d-80f0-f8e1001495e2_1848x970.png?v=1728935089\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eKit’s affiliate program is ideal for creators marketing to other creators. Its email marketing tools simplify the process of planning, sending, and managing email campaigns.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://kit.com/affiliate\\\" target=\\\"_blank\\\"\u003eKit\u003c/a\u003e pays a 50% commission for the first 12 months for each signup through your \u003ca href=\\\"/blog/how-to-make-affiliate-links\\\" target=\\\"_blank\\\"\u003eaffiliate link\u003c/a\u003e, paid monthly as long as the referred account remains active. Your earnings can increase as referrals upgrade their plans or increase spending, with bonus commissions for referring more accounts.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e 50% monthly recurring commission for 12 months per customer signup.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Monthly, with a minimum 30-day delay before commission approvals.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e All payments are processed through PayPal.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 90 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"7\\\"\u003e7. Semrush\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Semrush screen grab with dark purple background and man at computer.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-4_82a029be-890d-491a-8b26-0edd6bd4ab1a_1848x970.png?v=1728935092\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.berush.com/en\\\" target=\\\"_blank\\\"\u003eSemrush\u003c/a\u003e, a leading \u003ca href=\\\"/blog/ecommerce-seo-beginners-guide\\\" target=\\\"_blank\\\"\u003eSEO\u003c/a\u003e tool, helps marketers and online businesses with keyword research, search engine optimization, and rank tracking. Its free affiliate program suits publishers, agencies, paid search specialists, and course creators. Sign up is available through the Impact Radius affiliate network.\u003c/p\u003e\\n\u003cp\u003eAffiliates can earn commissions at every stage of Semrush’s \u003ca href=\\\"/blog/marketing-funnel\\\" target=\\\"_blank\\\"\u003emarketing funnel\u003c/a\u003e, from initial product awareness to customer conversion.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e $200 for each Semrush subscription sale and $10 for every free trial.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Withdraw commissions according to Impact network rules. Choose a specific monthly payout date or get paid upon reaching a set threshold.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Electronic funds transfer or PayPal.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 120 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"8\\\"\u003e8. Fiverr\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Fiverr screen grab with dark green background and image of smiling woman.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-7_137d131a-395d-4ad2-89c6-62d6d858f435_1848x970.png?v=1728935094\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://affiliates.fiverr.com/\\\" target=\\\"_blank\\\"\u003eFiverr\u003c/a\u003e is a freelance marketplace connecting freelancers with businesses across more than 300 service categories. Customers prepay for “gigs,” detailing their needs, and freelancers apply for these opportunities.\u003c/p\u003e\\n\u003cp\u003eFiverr’s affiliate program offers various commission plans, including flat rate per acquisition, percentage-based order shares, or a hybrid model combining fixed CPA (\u003ca href=\\\"/blog/cost-per-acquisition\\\" target=\\\"_blank\\\"\u003ecost per acquisition\u003c/a\u003e) for initial purchases with revenue sharing for subsequent subscriptions.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Flat rates from $15 to $150, depending on purchase category. Revenue sharing available for online courses and subscription plans.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Monthly, net 30, for accounts with at least $100 in earnings.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal or Payoneer for sub-$1,000 payouts; wire transfers for payouts over $1,000.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 30 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"9\\\"\u003e9. ClickFunnels\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"ClickFunnels screen grab with white background and dark blue call to action button.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-8_86affd1a-fb93-476a-afca-dea4282cac94_1848x970.png?v=1728935092\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eClickFunnels is a landing page builder that streamlines the sales process, helping businesses market and sell their products and services effectively.\u003c/p\u003e\\n\u003cp\u003eThe \u003ca href=\\\"https://www.clickfunnels.com/affiliate-program\\\" target=\\\"_blank\\\"\u003eClickFunnels affiliate program\u003c/a\u003e appeals to marketers and entrepreneurs with an online presence, offering commissions for bringing in and retaining new subscribers.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e 30% recurring revenue for active referred accounts.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Bi-monthly payments (1st and 15th) through Tipalti once you reach the $100 threshold.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e After registering with Tipalti, receive payouts via ACH, direct deposit, PayPal, check, international ACH (e-check), or wire transfer.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 45 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"10\\\"\u003e10. Elementor\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Elementor screen grab with teal background and designs.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-9_3c055d75-803f-4e7a-b24c-efafba32bf99_1848x970.png?v=1728935095\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://elementor.com/affiliates/\\\" target=\\\"_blank\\\"\u003eElementor\u003c/a\u003e is a WordPress plug-in enabling users to create professional websites through drag-and-drop functionality. It offers a limited free version and paid plans ranging from $9.99 to $49.99 per year. Elementor’s affiliate program provides up to 50% commission on each sale generated by your referrals.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Up to 50% per sale.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e $200 payout threshold, processed 60 days after referral purchase.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal or alternative method agreed upon with Elementor.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 90 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv data-related-article-block=\\\"true\\\" data-related-article-link=\\\"trending-products\\\" data-related-article-title=\\\"20 trending Products and Things To Sell Online\\\" data-related-article-description=\\\"From barrel fit jeans to tallow moisturizer, if you’re looking for popular things to sell in 2025, check out these trending products.\\\" data-related-article-image=\\\"https://cdn.shopify.com/s/files/1/0070/7032/articles/trending-products_7ed711c4-206c-4b41-a321-711785f3a917.png\\\"\u003e\u003cbr\u003e\u003c/div\u003e\\n\u003ch3 id=\\\"11\\\"\u003e11. HubSpot\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"HubSpot screen grab with light orange background and orange designs.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed_8fc88974-6b6b-4279-be22-f014047c825b_1848x970.png?v=1728936183\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eHubSpot offers a comprehensive customer relationship management \u003ca href=\\\"/blog/best-crm-software-for-small-business\\\" target=\\\"_blank\\\"\u003e(CRM)\u003c/a\u003e platform integrating marketing, sales, content management, and customer service. Its free \u003ca href=\\\"https://www.hubspot.com/partners/affiliates\\\" target=\\\"_blank\\\"\u003eHubSpot affiliate program\u003c/a\u003e is open to all, regardless of experience with HubSpot’s software. It’s suitable for beginners exploring free affiliate programs and seasoned affiliate marketers alike.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e 30% recurring monthly rate (up to one year), plus bonuses and custom commissions at higher tiers.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Payouts through the Impact platform, with a $10 minimum balance requirement.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Direct deposit or PayPal.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 180 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"12\\\"\u003e12. Constant Contact\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Constant Contact screen grab with image of woman on phone.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-2_3946d2ad-8819-4a64-be16-c8d37e8a399e_1848x970.png?v=1728936196\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eConstant Contact, an email marketing tool for lead generation and traffic growth, offers a straightforward \u003ca href=\\\"https://www.constantcontact.com/partners/affiliate\\\" target=\\\"_blank\\\"\u003eaffiliate program\u003c/a\u003e. Affiliates can earn a one-time flat $80 commission for each referral who pays for a Constant Contact account, with no earnings cap. To join, you must be registered with Impact Radius.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e $80 per account sale, unlimited earning potential.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Up to 90 days for payout processing.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal or electronic fund transfer.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 120 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"13\\\"\u003e13. Teachable\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Teachable screen grab with image of man reading in background and teal box.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-1_4d0a7df0-5483-49a3-ad0c-3526c66d030a_1848x970.png?v=1728936186\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eTeachable lets you monetize your expertise by selling courses online. As a \u003ca href=\\\"https://teachable.com/partners\\\" target=\\\"_blank\\\"\u003eTeachable partner\u003c/a\u003e, you can earn up to 30% commission on subscription purchases for up to a year, as long as your referral stays active.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Up to 30% recurring commissions.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Daily, weekly, or monthly options available.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Direct bank transfer, PayPal, and Stripe.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 30 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"14\\\"\u003e14. Bluehost\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Bluehost screen grab with blue background and image of man on a laptop.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-3_2041975c-0908-4fe8-9a8f-d02b4633bc49_1848x970.png?v=1728936203\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eBluehost is a beginner-friendly web hosting provider, popular among WordPress users. \u003ca href=\\\"https://www.bluehost.com/affiliates\\\" target=\\\"_blank\\\"\u003eBluehost’s affiliate program\u003c/a\u003e offers a generous 70% commission for every referral who signs up for a hosting package.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e 70% of qualified sales, up to $100 per sale.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e 45 to 70 days after the referral sale month.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal and electronic bank transfer.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 30 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"15\\\"\u003e15. NordVPN\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Screen grab with white background and blue mountain circle design.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-5_50a2a9df-edeb-49b5-bd9c-fcbe5eac032f_1848x970.png?v=1728936212\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eNordVPNoffers secure and private internet access, perfect for peace of mind on public Wi-Fi. \u003ca href=\\\"https://nordvpn.com/affiliate/\\\" target=\\\"_blank\\\"\u003eNordVPN’s affiliate program\u003c/a\u003e offers sign-up commissions ranging from 40% to 100%.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e 30% to 100% on sign-ups and renewals.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e $10 payout threshold. Timing varies based on network (CJ Affiliate or Impact).\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal or wire transfer.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 30 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"16\\\"\u003e16. Wordable\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Wordable screen grab with blue purple background and white text.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-4_d2da869b-43ba-469e-abe8-db58cc029838_1848x970.png?v=1728936207\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://wordable.io/affiliates/\\\" target=\\\"_blank\\\"\u003eWordable\u003c/a\u003e streamlines content management by enabling easy import from Google Docs to WordPress, Hubspot, and Medium. It allows content teams to move documents from a collaborative environment to their preferred publishing platform.\u003c/p\u003e\\n\u003cp\u003eFor its affiliate partners, Wordable offers a 30% commission on new sign-ups. This rate continues for the first year you acquire a new customer, then drops to 15% for all subscription sales.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e 30% recurring commission for the first year, then 15% commission on recurring sales thereafter.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Monthly.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Uses Tapfiliate, supporting 20 different payment methods, including ACH and PayPal.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 30 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"17\\\"\u003e17. AWeber\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Screen grab with light blue background and image of smiling woman.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-6_36b96213-7eb0-4e63-8898-85fafdf03e1b_1848x970.png?v=1728936216\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eAWeber provides email marketing tools to grow your list, engage your audience, and boost sales. Its \u003ca href=\\\"https://www.aweber.com/advocates.htm\\\" target=\\\"_blank\\\"\u003eaffiliate program\u003c/a\u003e, which dubs affiliates “advocates,” offers up to 50% commissions.\u003c/p\u003e\\n\u003cp\u003eAll affiliates start at 30% commission, with opportunities to increase based on referral volume. Reach 40% with 10 or more referrals in a 12-month period, or 50% with 50 or more referrals.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Up to 50% recurring referral payments.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Monthly, about 15 days after the commission period. $30 minimum commission required for payout.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 90 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"18\\\"\u003e18. Shopify Collabs\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Shopify screen grab with blue background and yellow designs and image of woman.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-7_29687537-460e-4bc2-af56-fa371f7951cd_1848x970.png?v=1728936226\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/collabs/find-brands\\\" target=\\\"_blank\\\"\u003eShopify Collabs\u003c/a\u003e connects content creators with top Shopify brands. You’ll need at least 1,000 followers on any platform to participate.\u003c/p\u003e\\n\u003cp\u003eCollabs has an easy-to-use dashboard to track earnings and performance. As an affiliate, you can secure follower discounts, compare commission rates, and test products before promoting them.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Varies by brand.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Semi-monthly with a $25 minimum balance for payout.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal, direct deposit.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e Varies by brand.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"19\\\"\u003e19. ClickBank\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Clickbank screen grab with white background and phone designs.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-8_6f28e3fe-a969-4acc-a5ab-5dc7394ad546_1848x970.png?v=1728936229\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.clickbank.com/affiliates/\\\" target=\\\"_blank\\\"\u003eClickBank\u003c/a\u003e, a veteran in the affiliate industry, supports more than 100,000 affiliates worldwide. It’s paid out more than $6.5 billion in commissions over two decades.\u003c/p\u003e\\n\u003cp\u003eSetting up an account is quick, allowing you to generate affiliate links and start earning immediately. While competition can be high, you’re free to promote as many products as you like.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e 1% to 75%.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Weekly or bi-weekly. Default payment threshold is $100, but may be lower for some brands.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Check, direct deposit, wire transfer, and Payoneer.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 60 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"21\\\"\u003e20. CJ\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"CJ screen grab with light blue background and circular design images of man and woman.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed_635b7e17-0f54-415f-9462-0fdfda2cbe0b_1848x970.png?v=1728937368\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.cj.com/\\\" target=\\\"_blank\\\"\u003eCJ\u003c/a\u003e partners with major brands like Priceline, J.Crew, Overstock, and Barnes \u0026amp; Noble. It offers advanced tools including ad and content monetization, omnichannel tracking, and interactive onboarding.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Varies by advertiser.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Up to two monthly payouts, around the 20th and 28th.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Direct deposit or Payoneer.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e Depends on the merchant.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"22\\\"\u003e21. Awin\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Awin screen grab with white borders and dark green clothing background image.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-1_82a395cf-2380-49a6-adb9-87d4174c1dbd_1848x970.png?v=1728937378\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.awin.com/us/publishers\\\" target=\\\"_blank\\\"\u003eAwin\u003c/a\u003e provides access to more than 25,000 advertisers’ affiliate programs, including major brands like Under Armour and Samsung. They accept affiliates from various social media platforms and blogs.\u003c/p\u003e\\n\u003cp\u003eApplicants go through a compliance verification process. There’s a refundable $5 deposit to join the network.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Varies by brand.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Timelines vary by brand. $20 minimum payment threshold.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e BACS (bank transfer), international wire transfer, or ACH.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e Typically 30 days, but varies by brand.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"23\\\"\u003e22. affiliaXe\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Affilaxe screen grab with orange logo design over a city background image.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-2_339d3f2c-f64b-458e-b449-873ecf85730e_1848x970.png?v=1728937383\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.affiliaxe.com/\\\" target=\\\"_blank\\\"\u003eaffiliaXe\u003c/a\u003e works with global brands across various countries and niches. They provide a dedicated account manager to help optimize links and find suitable programs.\u003c/p\u003e\\n\u003cp\u003eThere’s also a \u003ca href=\\\"/retail/referral-program\\\" target=\\\"_blank\\\"\u003ereferral program\u003c/a\u003e where you earn an extra 4% for six months on any affiliates you bring to affiliaXe. Earn through pay-per-view, pay-per-click, social media, and email campaigns.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Varies by seller.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Bi-weekly, on the 15th and end of month. $100 payout threshold.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal, Payoneer, ACH, or wire transfer through Tipalti.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e Depends on the brand.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"24\\\"\u003e23. GiddyUp\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Giddyup screen grab with white background and cartoon of a computer holding a magnifying glass.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-3_90d42a2d-5705-45d9-b0d6-1202ddc4547c_1848x970.png?v=1728937385\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://giddyup.io/\\\" target=\\\"_blank\\\"\u003eGiddyUp\u003c/a\u003e partners with more than 150 \u003ca href=\\\"/blog/what-is-direct-to-consumer\\\" target=\\\"_blank\\\"\u003edirect-to-consumer\u003c/a\u003e (D2C) brands in health, wellness, travel, gadgets, and more.They offer dedicated account managers to help with conversion tracking and product information.\u003c/p\u003e\\n\u003cp\u003eAccepted affiliates gain access to a creative library of assets, including copy and images to support marketing efforts.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Contact GiddyUp for details.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Contact GiddyUp for details.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e ACH, check, and foreign bank transfers.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 60 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"25\\\"\u003e24. Impact\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Impact screen grab with icons of popular brands and pink text.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-4_a2f6c59b-f204-4297-a897-e2462d8633d5_1848x970.png?v=1728937389\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://impact.com/partners/affiliate-partners/\\\" target=\\\"_blank\\\"\u003eImpact\u003c/a\u003e connects affiliates with major brands like Levi’s and Adidas across retail, travel, fitness, beauty, and financial services. Join for free and reach out directly to brands. It also offers automation tools to streamline your business and boost revenue.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Varies by brand.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Payments made after reaching a $10 account balance.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Direct deposit, PayPal.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e Typically 30 days, but may vary.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"26\\\"\u003e25. YouTube Shopping\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"A promotional card for the YouTube Shopping affiliate program.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-5_f3e4e04d-f49a-4fdd-9ea9-281494adbc58_1848x970.png?v=1728937393\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://support.google.com/youtube/answer/13376398\\\" target=\\\"_blank\\\"\u003eYouTube Shopping’s affiliate program\u003c/a\u003e lets eligible creators earn by tagging products in their videos. Shopify merchants can \u003ca href=\\\"https://apps.shopify.com/google\\\" target=\\\"_blank\\\"\u003esync products from their stores\u003c/a\u003e, creating a win-win scenario. \u003c/p\u003e\\n\u003cp\u003eTo join, you need a non-music channel in the YouTube Partner Program with more than 10,000 subscribers, based in the US or Korea.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission:\u003c/strong\u003e Average rates around 15%.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Through AdSense, 60 to 120 days after a referral purchase.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e AdSense.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e Depends on the brand.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"27\\\"\u003e26. Instapage\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"An affiliate marketer surveys their earnings from the Instapage affiliate program\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-7_69476b79-311e-4b8d-ba03-0b9adb026a47_1848x970.png?v=1728937397\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://instapage.com/affiliate/\\\" target=\\\"_blank\\\"\u003eInstapage’s affiliate program\u003c/a\u003e rewards affiliates for \u003ca href=\\\"/blog/landing-page\\\" target=\\\"_blank\\\"\u003elanding page\u003c/a\u003e software sign-ups. Its program runs through PartnerStack, providing tools and resources to help promote Instapage services. \u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission:\u003c/strong\u003e 40% on first-year annual subscriptions, 15% on subsequent years, 30% on first-year monthly subscriptions.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Month after commission is earned.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal, Stripe.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 90 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"28\\\"\u003e27. Liquid Web\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Liquidweb screen grab with green blue image of man sitting in background.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-8_7221c42d-8042-4f69-89b9-a2e3cd586233_1848x970.png?v=1728937402\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.liquidweb.com/partner-community/affiliate/\\\" target=\\\"_blank\\\"\u003eLiquid Web\u003c/a\u003e offers high commission rates on its \u003ca href=\\\"/blog/best-web-hosting-services\\\" target=\\\"_blank\\\"\u003eweb hosting service\u003c/a\u003e: 150% commission rate, with a $150 minimum commission per referral. It’s ideal for affiliates with an audience of designers, developers, and similar professionals.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e 150% to 200% of the sale amount, based on monthly referral volume.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e 15 days after sale confirmation.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Direct deposit, ACH, PayPal, or hosting credits.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 90 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"29\\\"\u003e28. MarketerHire\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"MarketerHire offers $2,500 in commission for every new customer.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-10_fac11f7d-3c38-450c-a668-ca89cace202d_1848x970.png?v=1728937404\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://marketerhire.com/referrals\\\" target=\\\"_blank\\\"\u003eMarketerHire\u003c/a\u003e connects brands with digital marketing talent. It’s great for affiliates with an audience of marketers seeking flexible contract work in areas like social media, SEO, email, and paid search.\u003c/p\u003e\\n\u003cp\u003eIt offers a substantial $2,500 upfront commission for every new customer. Plus, referred customers receive a $1,500 credit to spend on the marketplace.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Flat rate of $2,500 per paying customer.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e One to two weeks for referral verification and payout.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal or Stripe.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 90 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"30\\\"\u003e29. FreshBooks\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Landing page for Freshbooks’ affiliate program showing up to $200 commission per sale.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-11_a68d50a4-539c-4331-91cd-8ff871176688_1848x970.png?v=1728937409\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.freshbooks.com/affiliate-program\\\" target=\\\"_blank\\\"\u003eFreshBooks\u003c/a\u003e, an accounting software for businesses, offers commissions for both paying customers and free trial sign-ups. It’s particularly appealing for affiliates with an audience of business owners or founders.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Up to $10 for free trials, up to $200 per paying customer.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e On the 20th of each month, after a 35-day locking period. $50 minimum payout threshold.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Paper check, direct deposit, wire transfer.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 120 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"31\\\"\u003e30. CXL\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"CXL’s affiliate program for marketing courses and minidegrees.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-9_baebee01-f75f-42c4-a79e-449cb82b35e1_1848x970.png?v=1728938559\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://cxl.com/institute/affiliates/about/\\\" target=\\\"_blank\\\"\u003eCXL\u003c/a\u003e helps marketers level up their skills through more than 90 standalone courses and mini-degrees. Marketers can choose between one-time fees for specific courses or a monthly subscription for full access.\u003c/p\u003e\\n\u003cp\u003eCXL’s affiliate program offers a generous 30% to 50% commission on sales. If your audience is primarily marketers, this could be a lucrative opportunity.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e 30% to 50%.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Monthly.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 30 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"32\\\"\u003e31. PartnerStack\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"PartnerStack homepage showcasing B2B SaaS partner logos and value proposition.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed_c1ccff92-af7c-4259-bcb6-b365be91d2d0_1848x970.png?v=1728938594\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://partnerstack.com/partners-and-publishers\\\" target=\\\"_blank\\\"\u003ePartnerStack\u003c/a\u003e connects SaaS companies with potential affiliates. It’s ideal if your audience includes software engineers, marketers, or ecommerce businesses. Popular brands like Gorgias, Webflow, and Omnisend use Partnerstack for their referral programs.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Varies by merchant.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Commissions are available for withdrawal on the 13th of the month, $5 minimum payout.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Stripe, PayPal, or direct deposit.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 90 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"33\\\"\u003e32. Hostinger\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Hostinger’s affiliate program offers 60% commission on web hosting plans.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/screen_shot_2024-10-16_at_2.18.20_pm_1848x970.png?v=1729268797\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.hostinger.com/affiliates\\\" target=\\\"_blank\\\"\u003eHostinger\u003c/a\u003e, a cloud hosting provider and website builder, offers a quick-start affiliate program with dedicated account managers and marketing materials. Commissions start at 40%.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e At least 40% on web hosting and website builder packages (excludes other products, renewals, and upgrades).\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e $100 minimum for PayPal, $500 for bank transfers (must wait until the referral’s 45-day trial period has expired)\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal or bank transfer.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 30 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"34\\\"\u003e33. Databox\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"An info page about the Databox affiliate program\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-2_3ddaee2d-29f0-4a3a-a34d-6cf85b7e2a85_1848x970.png?v=1728938586\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://databox.com/affiliate-program\\\" target=\\\"_blank\\\"\u003eDatabox\u003c/a\u003e, a business intelligence platform, offers a 20% recurring commission through its FirstPromoter-powered affiliate program. With an average subscription of $140 per month, you could earn $28 for each referred customer.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e 20% recurring for the first year of a referred subscription.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e 1st of each month.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 60 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"35\\\"\u003e34. Bounty\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Bounty screenshot with a form to join its affiliate program.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-1_62f3847f-49ca-4a10-bda0-f0ef8a24070c_1848x970.png?v=1728938590\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://apps.shopify.com/bounty-ugc-automation\\\" target=\\\"_blank\\\"\u003eBounty\u003c/a\u003e is a Shopify app that connects ecommerce brands with creators to produce \u003ca href=\\\"/blog/user-generated-content\\\" target=\\\"_blank\\\"\u003euser-generated content\u003c/a\u003e (UGC). Its free affiliate program, powered by Tapfiliate, is open to everyone—not just Bounty customers.\u003c/p\u003e\\n\u003cp\u003eYou’ll earn $299 for every paying customer, split into two payouts over six months, provided the referred brand continues to use the service.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e $149 when a paying customer joins Bounty; another $149 if they’re still subscribed six months later.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Not specified.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 45 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"36\\\"\u003e35. LiveRecover\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"LiveRecover partner program page with\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-5_5b895ef6-1ebf-4f8b-9e6f-8740ddc01250_1848x970.png?v=1728938573\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://liverecover.com/partner-program\\\" target=\\\"_blank\\\"\u003eLiveRecover\u003c/a\u003e is a chatbot company that helps Shopify merchants recapture sales from abandoned carts. It’s particularly suited to publishers with an ecommerce audience, offering recurring lifetime commissions for referred customers.\u003c/p\u003e\\n\u003cp\u003eAffiliates who refer more than four customers can become Preferred Partners, gaining benefits like directory listings, LiveRecover swag, and access to the brand’s partnership team via Slack.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e 15% recurring commission for as long as your referred customer stays subscribed to LiveRecover.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Not specified.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Not specified.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e Not specified.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"37\\\"\u003e36. Target\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Target Partners homepage with red and white split design promoting affiliate program\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-4_ad3baeb2-4ac5-46bd-9521-78ba0ea66f24_1848x970.png?v=1728938578\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://partners.target.com/\\\" target=\\\"_blank\\\"\u003eTarget\u003c/a\u003e’s affiliate program lets you earn commissions promoting a wide range of products, from appliances to sporting goods. While the commission rate (up to 8%) is competitive, Target’s main draw is its brand recognition, especially for US shoppers.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Up to 8% depending on the product category.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Target’s program is hosted on the Impact affiliate network, allowing you to set a preferred payout day or threshold.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Direct deposit and PayPal through Impact.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 7 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"38\\\"\u003e37. Refersion Marketplace\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Refersion Marketplace landing page for connecting with fast-growing brands.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-6_f83c3baa-54cd-495c-8a5d-a77fb13d5ecb_1848x970.png?v=1728938570\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://marketplace.refersion.com/\\\" target=\\\"_blank\\\"\u003eRefersion Marketplace\u003c/a\u003e is an extension of Refersion's affiliate marketing software. It connects affiliates with niche ecommerce brands like Peppermate, Moon Juice, and Hydragun. Once you sign up, you can access affiliate links from various brands in the network.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Depends on the brand.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Refersion doesn’t have a set payment threshold—this depends on the merchant.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal, gift card, or bank transfer via Trolley.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e Depends on the brand.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"39\\\"\u003e38. Skillshare\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Skillshare affiliate program page featuring woman writing at desk\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-7_5ac8e138-84f8-4918-a761-ad2f21765720_1848x970.png?v=1728938566\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.skillshare.com/en/affiliates\\\" target=\\\"_blank\\\"\u003eSkillshare\u003c/a\u003e is an online education platform offering more than 28,000 courses across various niches, from \u003ca href=\\\"/blog/what-is-graphic-design\\\" target=\\\"_blank\\\"\u003egraphic design\u003c/a\u003e to productivity. Its generous affiliate program offers a 40% commission, capped at $67 per referral.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e 40%, up to a maximum of $67 per referral.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Commissions are paid 30 days after the end of the month in which they are locked.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Skillshare uses Impact to manage its affiliate program, allowing withdrawals via direct deposit, PayPal, or wire transfer.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 30 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"40\\\"\u003e39. FlexOffers\u003c/h3\u003e\\n\u003cp\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-8_dcaa8a0e-0ecf-45c6-95a1-c4bfcd1fe1b6_1848x970.png?v=1728938563\\\" alt=\\\"Stock photo of gears behind white text that says FlexOffers’ affiliate program directory list.\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.flexoffers.com/\\\" target=\\\"_blank\\\"\u003eFlexOffers\u003c/a\u003e is an affiliate marketing platform connecting affiliates with over 10,000 brands, including MAC Cosmetics, TJ Maxx, and the Nintendo store. It integrates with other affiliate networks like Rakuten Advertising and Clickbank, offering a centralized dashboard for managing multiple \u003ca href=\\\"/blog/how-to-make-affiliate-links\\\" target=\\\"_blank\\\"\u003eaffiliate links\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Depends on the merchant.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e FlexOffers has a net-60 payout schedule, with potential net 30 or net 7 for top performers.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Bank transfer, check, or PayPal.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e Depends on the merchant.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"41\\\"\u003e40. Partnerize\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Screenshot showing the homepage of Partnerize’s affiliate program.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed_0750063e-48e2-4c27-a581-894ad58869a3_1848x970.png?v=1728939828\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://partnerize.com/partners/affiliates\\\" target=\\\"_blank\\\"\u003ePartnerize\u003c/a\u003e is an affiliate network powering programs for major brands like StubHub and Pizza Hut. It offers features such as link tracking, coupon creation, and direct communication with dedicated affiliate managers within the platform.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Depends on the merchant.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e $30 payout threshold.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e Depends on the merchant.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"42\\\"\u003e41. NET-A-PORTER\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"NET-A-PORTER’s exclusive affiliate program pays up to 6% commission.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-1_cd84c834-2270-49a4-8abf-a6ceaf86fe76_1848x970.png?v=1728939829\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.net-a-porter.com/en-us/content/affiliates/\\\" target=\\\"_blank\\\"\u003eNET-A-PORTER\u003c/a\u003e is a luxury fashion marketplace for designer goods. While the 6% commission rate might seem modest, the high-value products mean significant earnings potential for fashion creators luxury goods.\u003c/p\u003e\\n\u003cp\u003eNote that NET-A-PORTER is selective about its affiliates. You’ll likely need an established social media following to join.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Up to 6%, depending on the product category.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Managed through Rakuten, requiring a $50 minimum commission before withdrawal.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Direct deposit, PayPal, or check via Rakuten.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 14 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"43\\\"\u003e42. Ollie\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Ollie’s website showing a dog peering inside a delivery box.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-2_ba5a958f-659f-44fe-9934-fd3f9f8b9098_1848x970.png?v=1728939831\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.myollie.com/affiliate/\\\" target=\\\"_blank\\\"\u003eOllie\u003c/a\u003e, a pet meal delivery service, offers a compelling affiliate program for pet influencers. You’ll earn $60 for every paying customer you refer. Plus, Ollie donates a portion of profits to dogs in need, adding a feel-good factor for you and your audience.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e $60 flat commission for all referrals.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Varies depending on the affiliate network (Impact or Skimlinks).\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Depends on the chosen affiliate network.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 30 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"44\\\"\u003e43. Kinsta\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Kinsta offers 5% to 10% in lifetime monthly commissions for every WordPress hosting referral.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-3_ec94ecb4-77ed-44ec-9a9a-99dd1821d09c_1848x970.png?v=1728939835\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://kinsta.com/affiliates/\\\" target=\\\"_blank\\\"\u003eKinsta\u003c/a\u003e provides cloud hosting for \u003ca href=\\\"/blog/what-is-wordpress\\\" target=\\\"_blank\\\"\u003eWordPress sites\u003c/a\u003e, applications, and databases. Its affiliate program suits those with an audience of software engineers, marketers, publishers, or bloggers. You don’t need to be a Kinsta customer to join.\u003c/p\u003e\\n\u003cp\u003eCommission structures vary by product. For example, a Starter plan earns you $50 upfront, plus 10% recurring commissions, while an Enterprise plan nets $500 upfront, plus 10% monthly recurring.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Varies depending on referral type.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Two-month qualification period for referrals, payout in the following month.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 60 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"45\\\"\u003e44. WP Engine\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"WP Engine screengrab showing a teal pattern on a dark blue background.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-4_69c6f9a0-22bd-49f0-bbcf-5c1c8ccee412_1848x970.png?v=1728939841\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://wpengine.com/partners/affiliate/\\\" target=\\\"_blank\\\"\u003eWP Engine\u003c/a\u003e, a WordPress hosting platform, offers an attractive affiliate program with high commission rates and a generous 180-day cookie window. They also sell themes through StudioPress that are eligible for commissions.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission rate:\u003c/strong\u003e Minimum $200 for WP Engine hosting plans.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e 62-days qualification period for hosting customers. Payments processed on the 20th of each month.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Paper check, direct deposit, and ACH.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 180 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"46\\\"\u003e45. Etsy\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Etsy homepage with a blocky paint background.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-6_0f766a63-73a3-4442-90e7-56a3feece471_1848x970.png?v=1728939848\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.etsy.com/legal/referrals-sellers/\\\" target=\\\"_blank\\\"\u003eEtsy\u003c/a\u003e, a marketplace for handmade crafts, vintage items, and niche goods, offers commissions on recommended products. Affiliates get access to promotional banner images, the affiliate newsletter, and the Etsy blog.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission:\u003c/strong\u003e 4% on average, varying by product category.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Monthly.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e BACS (bank transfer), international wire transfer, or ACH.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 30 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"47\\\"\u003e46. Mailchimp\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Mailchimp homepage with a handdrawn illustration\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-7_8dacbf99-f128-4c51-8496-dccb27de224b_1848x970.png?v=1728939853\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://apps.shopify.com/mailchimp\\\" target=\\\"_blank\\\"\u003eMailchimp\u003c/a\u003e, an \u003ca href=\\\"/blog/email-marketing-services\\\" target=\\\"_blank\\\"\u003eemail marketing service\u003c/a\u003e, offers an affiliate program for influencers in the email marketing space. Earn commissions on new customer referrals and existing customer upgrades.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission:\u003c/strong\u003e 25% for new customer referrals, 5% for managed customer revenue.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Quarterly payouts with no minimum threshold.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Payoneer.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 30 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"48\\\"\u003e47. Moosend\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Infographic explaining how Moozen’s email automation software works.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-5_c05a6735-dddd-4594-b1b7-7e910fffbdbd_1848x970.png?v=1728939844\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://moosend.com/\\\" target=\\\"_blank\\\"\u003eMoosend\u003c/a\u003e, an email marketing service similar to Mailchimp, uses a unique “zero commission” method. You earn payouts when referrals upgrade to Pro plans, with up to 40% recurring commission on subscriptions—even beyond the 90-day cookie period.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission:\u003c/strong\u003e 30% to 40% recurring for every Moosend Pro customer.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Within 20 days of the following month, after surpassing the $5 threshold.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e PayPal or Stripe.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 90 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"49\\\"\u003e48. New Balance\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"New Balance affiliate program home page.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-8_50af559b-447d-4387-bc8f-4bc83fcca48d_1848x970.png?v=1728939857\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eNew Balance, known for running shoes and fitness apparel, offers an \u003ca href=\\\"https://www.newbalance.com/affiliate/\\\" target=\\\"_blank\\\"\u003eaffiliate program\u003c/a\u003e ideal for health and fitness content creators. They provide monthly newsletters with updates and sales opportunities, plus dedicated affiliate customer service support.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission:\u003c/strong\u003e 2% base rate, with increased commissions for high performers.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e After reaching a $10 minimum account balance.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Direct deposit, PayPal (via Impact).\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 30 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"50\\\"\u003e49. Grammarly\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Grammarly affiliate program home page.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-9_6013eb76-897f-45e3-a1db-3a3c7f248668_1848x970.png?v=1728939862\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eThe spelling and grammar app Grammarly offers educational influencers the chance to earn from their \u003ca href=\\\"https://www.grammarly.com/affiliates\\\" target=\\\"_blank\\\"\u003eaffiliate program\u003c/a\u003e. While individual commissions are relatively low, they report conversion rates between 20% and 30%.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission:\u003c/strong\u003e 20¢ per free account sign-up, $20 per Premium upgrade.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Within 25 days after the month you earn the commission.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Check (US residents only), bank wire, or direct deposit.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 90 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"51\\\"\u003e50. Adobe\u003c/h3\u003e\\n\u003cp\u003e\u003cimg alt=\\\"Adobe affiliate program home page.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-10_0698bddd-0dcf-4f43-986c-1440af686cde_1848x970.png?v=1728939865\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eAdobe, known for Photoshop and other creative software, offers an \u003ca href=\\\"https://www.adobe.com/affiliates.html\\\" target=\\\"_blank\\\"\u003eaffiliate program\u003c/a\u003e suited for content creators who regularly promote these tools. They provide various commission structures, from flat fees to percentages of recurring subscription revenue.\u003c/p\u003e\\n\u003cp\u003eAffiliate program details:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCommission:\u003c/strong\u003e 85% of first month of monthly subscriptions, 8.33% of first year of yearly subscriptions (Creative Cloud), with similar tiers for Adobe Stock.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGetting paid:\u003c/strong\u003e Monthly.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment method:\u003c/strong\u003e Payoneer or direct deposit.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCookie duration:\u003c/strong\u003e 30 days.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"63\\\"\u003eHow to choose the best program as an affiliate marketer\u003c/h2\u003e\\n\u003cp\u003eNot all affiliate marketing programs are created equal. Here are some tips to help you find the best programs that will attract the right buyers and boost your passive income:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eJoin networks:\u003c/strong\u003e New to affiliate marketing? Start with networks like Shopify Collabs. These platforms make it easier to find business partners that align with your brand.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eRead the fine print:\u003c/strong\u003e Details matter. Check terms like minimum payouts (how much you need to earn before cashing out) and cookie duration (your window to turn a referral into a sale). Each program has its own rules.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSet goals:\u003c/strong\u003e Define what a \u003ca href=\\\"/blog/high-ticket-affiliate-programs\\\" target=\\\"_blank\\\"\u003ehigh-ticket affiliate program\u003c/a\u003e means to you. Are you after high commission rates per sale or recurring monthly commissions? Keep your objectives in mind as you narrow down your options.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDiversify your partners:\u003c/strong\u003e Consider working with multiple affiliate partners with different strengths. This way, if one program ends unexpectedly, you can still earn from others.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003chr class=\\\"solid\\\"\u003e\\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\\\"/pricing\\\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003ch2 id=\\\"64\\\"\u003eBest affiliate programs FAQ\u003c/h2\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhat is a good affiliate program to start with as a beginner?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eShopify is an excellent starting point, especially for entrepreneurs teaching others about ecommerce. If you’re looking to sell physical products, the Amazon Associates Program lets you promote items from various vendors through your channels.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhich affiliate program is the highest paying?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003ePrograms focused on big-ticket items like software, financial investment tools, jewelry, and luxury travel experiences typically offer the highest payouts. For influencers, content creators, and entrepreneurs skilled at promoting digital commerce solutions, the \u003ca href=\\\"/affiliates\\\" target=\\\"_blank\\\"\u003eShopify Affiliate Program\u003c/a\u003e can be particularly lucrative.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhat is the best affiliate company?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cul\u003e\\n\u003cli\u003eClickBank\u003c/li\u003e\\n\u003cli\u003eFlexOffers\u003cbr\u003e\\n\u003c/li\u003e\\n\u003cli\u003eCJ Affiliate\u003c/li\u003e\\n\u003cli\u003eAwin\u003c/li\u003e\\n\u003cli\u003eAffiliaXe\u003c/li\u003e\\n\u003cli\u003eGiddyUp\u003c/li\u003e\\n\u003cli\u003eImpact\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"excerpt\",\"Looking to boost your income as an affiliate marketer? Discover the commission rates, payout details, and cookie windows of the top affiliate programs.\",\"excerptHtml\",\"\u003cp\u003eLooking to boost your income as an affiliate marketer? Discover the commission rates, payout details, and cookie windows of the top affiliate programs.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":-5,\"_1186\":1852},\"SEO\",\"authorV2\",{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},\"ArticleAuthor\",\"Elise Dopson\",\"avatarUrl\",\"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404\",\"isDisabledAuthor\",\"metafields\",[-5,-5,-5,1866,1872,-5,1875],{\"_1831\":1867,\"_1868\":1869,\"_1870\":1871},\"Metafield\",\"value\",\"{\\\"en\\\":\\\"https://www.shopify.com/blog/best-affiliate-programs\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/best-affiliate-programs\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/best-affiliate-programs\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/best-affiliate-programs\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/best-affiliate-programs\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/best-affiliate-programs\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/best-affiliate-programs\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/best-affiliate-programs\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/best-affiliate-programs\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/best-affiliate-programs\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/best-affiliate-programs\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/best-affiliate-programs\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/best-affiliate-programs\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/melhores-programas-afiliados\\\",\\\"zh-cn\\\":\\\"https://www.shopify.com/zh/blog/best-affiliate-programs\\\",\\\"ja\\\":\\\"https://www.shopify.com/jp/blog/best-affiliate-programs\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/affiliate-programme\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/mejores-programas-de-afiliados\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/meilleurs-programmes-affiliation\\\",\\\"nl\\\":\\\"https://www.shopify.com/nl/blog/affiliate-programma\\\"}\",\"key\",\"hreflang_json\",{\"_1831\":1867,\"_1868\":1873,\"_1870\":1874},\"[{\\\"title\\\":\\\"How To Start Affiliate Marketing With No Money\\\",\\\"url\\\":\\\"blog/start-affiliate-marketing-with-no-money\\\"},{\\\"title\\\":\\\"How To Source Products To Sell Online\\\",\\\"url\\\":\\\"blog/product-sourcing-apps\\\"},{\\\"title\\\":\\\"The Ultimate Guide To Dropshipping (2024)\\\",\\\"url\\\":\\\"blog/dropshipping-guide\\\"},{\\\"title\\\":\\\"The 13 Best Dropshipping Suppliers in 2024\\\",\\\"url\\\":\\\"blog/dropshipping-suppliers\\\"},{\\\"title\\\":\\\"How to Start a Dropshipping Business- A Complete Playbook for 2024\\\",\\\"url\\\":\\\"blog/how-to-start-dropshipping\\\"},{\\\"title\\\":\\\"AliExpress Dropshipping- How to Dropship From AliExpress\\\",\\\"url\\\":\\\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\\\"},{\\\"title\\\":\\\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\\\",\\\"url\\\":\\\"blog/amazon-dropshipping\\\"},{\\\"title\\\":\\\"The 9 Best Dropshipping Websites for Your Online Store\\\",\\\"url\\\":\\\"blog/dropshipping-websites\\\"},{\\\"title\\\":\\\"What is Social Selling- 2024 Strategy Guide\\\",\\\"url\\\":\\\"blog/social-selling\\\"},{\\\"title\\\":\\\"Marketing Campaign- A Guide to Building Marketing Campaigns\\\",\\\"url\\\":\\\"blog/marketing-campaign\\\"}]\",\"interlinkings_json\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"[{\\\"title\\\":\\\"How To Make Money on Instagram in 2025 (9 Actionable Ideas)\\\",\\\"tags\\\":[\\\"Social Media Optimization\\\"],\\\"handle\\\":\\\"make-money-on-instagram\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\\\",\\\"imageAltText\\\":\\\"Graphic of a mobile phone with heart shapes bubbles floating around it\\\",\\\"modifiedAt\\\":\\\"2023-11-08\\\"},{\\\"title\\\":\\\"How To Start an Ecommerce Business: Guide for 2025\\\",\\\"tags\\\":[\\\"Starting Up\\\"],\\\"handle\\\":\\\"ecommerce-business-blueprint\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\\\",\\\"imageAltText\\\":\\\"3D models of a shopping cart and a smartphone on a turquoise background.\\\",\\\"modifiedAt\\\":\\\"2023-09-01\\\"},{\\\"title\\\":\\\"What Is Dropshipping and How Does It Work? (2025)\\\",\\\"tags\\\":[\\\"Guides\\\"],\\\"handle\\\":\\\"what-is-dropshipping\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\\\",\\\"imageAltText\\\":\\\"\\\",\\\"modifiedAt\\\":\\\"2023-12-05\\\"},{\\\"title\\\":\\\"What Is Print on Demand \u0026 How To Start a Business (2025)\\\",\\\"tags\\\":[\\\"Find an Idea\\\"],\\\"handle\\\":\\\"print-on-demand\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\\\",\\\"imageAltText\\\":\\\"An introduction to print on demand and how to get started.\\\",\\\"modifiedAt\\\":\\\"2023-11-09\\\"},{\\\"title\\\":\\\"How To Create a Website in 9 Steps (2025)\\\",\\\"tags\\\":[\\\"Sell Online\\\"],\\\"handle\\\":\\\"build-a-website\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\\\",\\\"imageAltText\\\":\\\"Placeholder\\\",\\\"modifiedAt\\\":\\\"2023-09-20\\\"},{\\\"title\\\":\\\"How To Start an Online Store in 2025 (Step-by-Step Guide)\\\",\\\"tags\\\":[\\\"Starting Up\\\"],\\\"handle\\\":\\\"start-online-store\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\\\",\\\"imageAltText\\\":\\\"illustration of a chef cooking up a shopify store: how to start an online store\\\",\\\"modifiedAt\\\":\\\"2023-11-23\\\"},{\\\"title\\\":\\\"How To Make and Sell Merch Your Fans Will Love (2025)\\\",\\\"tags\\\":[\\\"Find an Idea\\\"],\\\"handle\\\":\\\"make-sell-merch\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\\\",\\\"imageAltText\\\":\\\"sweatshirt and socks from MrBeast merch line\\\",\\\"modifiedAt\\\":\\\"2023-12-02\\\"},{\\\"title\\\":\\\"10 Best Ecommerce Website Builders for Your Online Store (2025)\\\",\\\"tags\\\":[\\\"Sell Online\\\"],\\\"handle\\\":\\\"best-ecommerce-website-builder\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\\\",\\\"imageAltText\\\":\\\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\\\",\\\"modifiedAt\\\":\\\"2023-11-06\\\"}]\",\"popular_blog_post_json\",\"imageUrl\",\"imageAltText\",\"imageClass\",\"createdAt\",\"createdAtRaw\",\"modifiedAt\",\"11 Mar 2025\",\"modifiedAtRaw\",{\"_1831\":1832,\"_158\":1887,\"_1583\":1888,\"_334\":1889,\"_1836\":1890,\"_1838\":1891,\"_1848\":1894,\"_123\":1896,\"_1851\":1897,\"_1853\":1898,\"_1660\":1899,\"_1857\":1901,\"_1864\":1902,\"_1878\":1892,\"_1879\":1893,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":1911,\"_1885\":1904},\"gid://shopify/Article/556411355170\",\"hts-codes\",\"Harmonized Tariff Schedule (HTS) Codes: What To Know (2025)\",\"2025-03-10T14:09:57Z\",{\"_1831\":1840,\"_378\":1892,\"_1842\":1893,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/hts_20code_e1f283bc-1324-4a8a-8a0a-2186859333ee.png?v=1741626324\",\"a plane flying over a package, representing hts codes\",[1895],\"Backoffice\",\"\u003cp\u003eIf you’re \u003ca href=\\\"/blog/ecommerce-business-blueprint\\\"\u003estarting an online ecommerce business\u003c/a\u003e, you may eventually need to import products into the United States. The process—and the need to work with US Customs authorities—can seem incredibly complex and daunting.\u003c/p\u003e\\n\u003cp\u003eFortunately, US Customs requires that all imported items be declared using a key identifier known as a Harmonized Tariff Schedule (HTS) code. Understanding these HTS codes helps you avoid border delays, unexpected fees, and other costly issues.\u003c/p\u003e\\n\u003cp\u003eThis guide is a crash course on how HTS codes work, how to choose the correct HTS codes for your products, and the potential consequences of misclassification.\u003c/p\u003e\\n\u003cdiv data-product-cta=\\\"shopify-managed-markets\\\"\u003e\u003cbr\u003e\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is an HTS code?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eHTS codes: A glossary\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eA brief history of HTS codes\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003eStructure of HTS codes\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eHow HTS chapters work\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eHow HTS codes and tariffs work\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eCommon issues with HTS codes\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eHow to add HS codes to your Shopify goods\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eThe future of HTS codes\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eHTS codes FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is an HTS code?\u003c/h2\u003e\\n\u003cp\u003eAn HTS code is an international harmonized system of numbers and names used to classify traded products. They support global trade by simplifying customs processes, helping countries to accurately impose tariffs, collect trade statistics, and enforce trade regulations.\u003c/p\u003e\\n\u003cp\u003eDeveloped by the World Customs Organization (WCO), each HTS code consists of several digits, with each set of digits representing a specific product category or subcategory. Codes can be located in individual HTS PDFs of each chapter, downloaded from the HTS website, or looked up in the \u003ca href=\\\"https://hts.usitc.gov/\\\"\u003eHTS search database\u003c/a\u003e. \u003c/p\u003e\\n\u003cp\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/z3YPJIOH7U0?si=LXUyGHLsWLD17Ef0\\\" title=\\\"YouTube video player\\\"\u003e\u003c/iframe\u003e\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eHTS codes: A glossary\u003c/h2\u003e\\n\u003cp\u003eThe world of \u003ca href=\\\"/blog/international-commerce\\\"\u003einternational ecommerce\u003c/a\u003e and imports can feel complicated, in no small part due to a slew of terms and acronyms that make understanding processes even harder. Here are some of the governing bodies and terms you’ll encounter as you navigate the world of international imports.\u003c/p\u003e\\n\u003ch3\u003eWorld Customs Organization (WCO)\u003c/h3\u003e\\n\u003cp\u003eThe World Customs Organization is an independent intergovernmental body representing 183 customs administrators around the world, responsible for approximately 98% of international trade.\u003c/p\u003e\\n\u003cp\u003eIt established and maintains the Harmonized Commodity Description and Coding System, typically referred to as the Harmonized System or the HS.\u003c/p\u003e\\n\u003ch3\u003eHarmonized System (HS)\u003c/h3\u003e\\n\u003cp\u003eThe Harmonized System (HS), formally known as the Harmonized Commodity Description and Coding System, is a universal language for identifying and coding goods being traded internationally.\u003c/p\u003e\\n\u003cp\u003eIn other words, it’s a nomenclature for transportable goods. Almost all countries use this classification system for their customs tariffs and for trade statistics. \u003c/p\u003e\\n\u003ch3\u003eHS code\u003c/h3\u003e\\n\u003cp\u003eAn HS code is a six-digit code that categorizes each imported good. The first two digits represent the chapter, the middle two digits represent the heading within the chapter, and last two digits represent the sub-heading within the heading.\u003c/p\u003e\\n\u003cp\u003eThough HS codes are important to a merchant when importing goods, they’re also relevant for the goods you \u003ca href=\\\"/blog/international-shipping\\\"\u003eship to international customers\u003c/a\u003e. \u003c/p\u003e\\n\u003ch3\u003eHarmonized Tariff Schedule (HTS) \u003c/h3\u003e\\n\u003cp\u003eThe HTS is a hierarchical numerical structure for describing goods for duty, quota, and statistical purposes in the United States. The system is based upon the HS. Be aware that the HTS is sometimes referred to as the Harmonized Tariff Schedule of the United States (HTSUS).\u003c/p\u003e\\n\u003ch3\u003eHTS code\u003c/h3\u003e\\n\u003cp\u003eHTS numbers are 10-digit codes that categorize each imported good. The first six digits are an HS code. The subsequent two digits identify the US subheading of the HS code to determine the duty rate, while the final two digits are a statistical suffix.\u003c/p\u003e\\n\u003ch3\u003eUnited States International Trade Commission (USITC)\u003c/h3\u003e\\n\u003cp\u003eEstablished in 1916, the United States International Trade Commission is in charge of trade-related mandates. It maintains the Harmonized Tariff Schedule (HTS).\u003c/p\u003e\\n\u003ch3\u003eCustoms and Border Protection of the Department of Homeland Security (CBP)\u003c/h3\u003e\\n\u003cp\u003eUS Customs and Border Protection is charged with maintaining the integrity of the country’s borders and ports of entry. It enforces the HTS.\u003c/p\u003e\\n\u003ch3\u003eStatistical Classification of Domestic and Foreign Commodities Exported from the United States (Schedule B)\u003c/h3\u003e\\n\u003cp\u003eSchedule B is the statistical classification for goods exported from the United States. It is maintained and published by the United States Census Bureau and is based on the HS.\u003c/p\u003e\\n\u003ch3\u003eHTS vs. Schedule B codes\u003c/h3\u003e\\n\u003cp\u003eUnlike HTS codes, \u003ca href=\\\"https://www.census.gov/foreign-trade/schedules/b/index.html#browse\\\"\u003eSchedule B\u003c/a\u003e codes are 10-digit international codes that explain the statistical classification for goods exported from the United States. Schedule B is maintained and published by the \u003ca href=\\\"https://www.census.gov/\\\"\u003eUnited States Census Bureau\u003c/a\u003e and based on the HS.\u003c/p\u003e\\n\u003cp\u003eTo summarize the differences between HTS and Schedule B:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eHTS codes are used for international imports; Schedule B codes are used for exports. \u003c/li\u003e\\n\u003cli\u003eHTS codes are governed by the USITC and enforced by US Customs; Schedule B codes are governed by the United States Census Bureau.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"3\\\"\u003eA brief history of HTS codes\u003c/h2\u003e\\n\u003cp\u003eThe HTS was enacted by Congress and brought into effect on January 1, 1989. The system is based on the HS, unlike the previous Tariff Schedules of the United States it replaced. \u003c/p\u003e\\n\u003cp\u003eWhile almost all countries use the HS to determine tariffs and classify imported goods, the United States uses the HTS. And although the USITC maintains and publishes the HTS, CBP is responsible for interpreting and enforcing it.\u003c/p\u003e\\n\u003ch2 id=\\\"10\\\"\u003eStructure of HTS codes\u003c/h2\u003e\\n\u003cp\u003eAll HTS codes are 10 digits long and broken down into five different sections. The first six digits are the HS number under the international HS.\u003c/p\u003e\\n\u003cp\u003eHere’s the breakdown of an HTS code:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eChapter: \u003c/strong\u003eThese first two digits identify the chapter in the HTS. The numbers are consistent internationally. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eHeading: \u003c/strong\u003eThese next two digits identify the heading within that chapter in the HTS. The numbers are consistent internationally. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSubheading: \u003c/strong\u003eThese following two digits identify the subheading within that chapter. The numbers are consistent internationally. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSubheading (tariff rate lines):\u003c/strong\u003e These two digits establish duty rates. The numbers are specific to the United States.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eStatistical suffix:\u003c/strong\u003e These last two digits are statistical suffixes that collect trade data. The numbers are specific to the United States.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eTake a look at this example of an HTS in action and see how you would classify the HTS of “certified organic green tea (flavored).”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/hts-code.png?v=1717110306\\\" alt=\\\"Example HTS code schedule for tea products\\\"\u003e\\n\u003cfigcaption\u003eThis HTS code for certified organic green tea (flavored) is: 0902.10.90.15. The same product’s HS number is: 09.02.10.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"Chart of HTS code structure for organic flavored green tea\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/hts-code-chart.png?v=1717110306\\\"\u003e\\n\u003cfigcaption\u003eRefer to this HTS code chart if you’re selling flavored tea that’s certified organic.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2 id=\\\"4\\\"\u003eHow HTS chapters works\u003c/h2\u003e\\n\u003cp\u003eThe HTS is used to classify imported goods based on a range of characteristics, like composition, product name, and function. The HTS is composed of more than 10,000 individual codes belonging to specific items. Codes are divided into chapters, headings, and subheadings that determine the HTS code for each good.\u003c/p\u003e\\n\u003cp\u003eThe \u003ca href=\\\"https://hts.usitc.gov/current\\\"\u003emost up-to-date version of the HTS\u003c/a\u003e can be found on the USITC government website, including General Notes, General Rules of Interpretation (GRIs), General Statistical Notes, and more guidelines with additional descriptions and clarifications. You should refer to these texts whenever classifying goods and understanding tariff rates. \u003c/p\u003e\\n\u003cp\u003eFor example, Section II, Chapter 9 classifies “Coffee, tea, maté and spices” and will be relevant if you’re importing cinnamon into the US. Within this chapter, you’ll find HTS codes, descriptions, and duty rates for goods like the aforementioned cinnamon, as well as green tea, saffron, and more.\u003c/p\u003e\\n\u003cp\u003eEach HTS chapter is given a two-digit number. In the case of Chapter 9 for cinnamon imports, all goods start with the same two digits (e.g., 09). \u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/chapter9hts.png?v=1717110306\\\" alt=\\\"List of chapters to find HTS codes for animal and vegetable products\\\" class=\\\"“block\\\"\u003e\\n\u003cfigcaption\u003eRefer to Chapter 9 to find the HTS codes for tea, coffee, maté, and spices.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2 id=\\\"5\\\"\u003eHow HTS codes and tariffs work\u003c/h2\u003e\\n\u003cp\u003eWithin each chapter are four-digit headings, listed in the Heading/Subheading column. In the example of “Cinnamon and cinnamon-tree flowers,” the appropriate heading is 0906. Further descriptions appear in the Article Description column. \u003c/p\u003e\\n\u003cp\u003eAs you go further down, you’ll see that the specific import classification of cinnamon has different 10-digit HTS codes that combine the heading/subheading and statistical suffix:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eCinnamon-tree flower, neither crushed nor ground, has an HTS code of 0906.11.00.00\u003c/li\u003e\\n\u003cli\u003eCinnamon (other) has an HTS code of 0906.19.00.00\u003c/li\u003e\\n\u003cli\u003eCinnamon (crushed or ground) has an HTS code of 0906.20.00.00.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"“block\\\" alt=\\\"HTS chart with the code for crushed or ground cinnamon highlighted\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/hts-code-revisioion-8.png?v=1717110306\\\"\u003e\\n\u003cfigcaption\u003eYou can find details about the HTS code for crushed or ground cinnamon.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eThe HTS code of an item tells you the duty (or tariff) on an imported good in the Rates of Duty column, based on the quantity in the Unit of Quantity column. \u003c/p\u003e\\n\u003cp\u003eThe rates of duty is divided into three different sub-columns:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eColumn 1 (General): \u003c/strong\u003eThe rate of duty applied to imports from countries with which the United States maintains “normal trade relations.”\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eColumn 1 (Special): \u003c/strong\u003eThe rate of duty applied to special tariff treatment programs such as free trade agreements or the generalized system of preferences.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eColumn 2: \u003c/strong\u003eThe rate of duty applied to imports from countries the United States does not maintain normal trade relations with, namely Cuba and North Korea.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThere are three types of duty rates you will see in the HTS:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAd valorem:\u003c/strong\u003e a percentage applied to the good’s customs value (e.g., 2.5%)\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSpecific:\u003c/strong\u003e a price per quantity of the good (e.g,. 5¢ per kilogram)\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCompound: \u003c/strong\u003ean ad valorem and a specific price per quantity of the good (e.g., 2.5% + 5¢ per kilogram)\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eNow, back to the cinnamon example. Here’s what can be determined from the HTS number (0906.20.00.00) of crushed or ground cinnamon:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eImporting this type of good from most countries is free and does not have a duty tax attached. \u003c/li\u003e\\n\u003cli\u003eIf you hover over the attached note, you’re referred to 9903.88.15 in Chapter 99 on Temporary Legislation in the HTS. When you navigate to this section, you will find the following stated: “For the purposes of heading 9903.88.15, products of China, as provided for in this note, shall be subject to an additional 7.5% ad valorem rate of duty.”\u003c/li\u003e\\n\u003cli\u003eBased on Column 2, the specific rate of duty applied to this item from Cuba and North Korea is 11¢ per kilogram.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eAs an \u003ca href=\\\"/blog/what-is-an-entrepreneur\\\"\u003eentrepreneur\u003c/a\u003e, knowing the HTS code of a product doesn’t provide only a tax rate on importing it into the US, but it also can provide insight on the best place to \u003ca href=\\\"/blog/product-sourcing-apps\\\"\u003esource your products\u003c/a\u003e in the most cost-effective manner to increase the upside of your business.\u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003eCommon issues with HTS codes\u003c/h2\u003e\\n\u003cp\u003eIncorrect use of HS codes on your products can have consequences that impact your business and prevent your goods from coming into the United States and getting to your customers. \u003c/p\u003e\\n\u003cp\u003e“The classification and valuation of goods is an important part of the importation and entry process,” says an \u003ca href=\\\"https://www.cbp.gov/document/publications/tariff-classification\\\"\u003einformed compliance publication\u003c/a\u003e, published by US Customs and Border Protection in 2004 and updated in 2020. “At a minimum, incorrect classification or valuation may lead to delays and increased duties (plus interest). The failure to use reasonable care in either situation may also lead to detention or seizure of the merchandise, and the imposition of civil or criminal penalties.”\u003c/p\u003e\\n\u003cp\u003eHere are a few things to keep in mind as a business owner importing goods into the United States:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eYou are responsible for the proper HTS code.\u003c/strong\u003e As a merchant, you are considered the importer of record and are ultimately responsible for the proper classification of your goods. Getting HS codes right will prevent these consequences from being levied by US Customs.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUse the correct code.\u003c/strong\u003e Choose the code that is most correct, rather than the code that has the lowest tariff rate. As a rule of thumb, use the code that describes your goods in its condition as imported, as a Customs agent would view it at the port of entry. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBe aware of trade agreements and programs.\u003c/strong\u003e The United States has trade agreements that result in reduced tariffs or no tariffs on specific goods. Refer to the General Note section of the HTS for more details on rules and conditions for obtaining particular tariff treatment and understanding various trade agreements, like NAFTA.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch2 id=\\\"7\\\"\u003eHow to add HS codes to your Shopify goods\u003c/h2\u003e\\n\u003cp\u003eWhile Shopify does not currently support adding HTS codes to products, the first six digits of an HTS code are the equivalent of an HS code, and can be inputted. This allows you to show international customers an estimate of duties at checkout.\u003c/p\u003e\\n\u003cp\u003eDuties are calculated based on a few factors, including a product’s declared value and \u003ca href=\\\"/blog/competitive-shipping-as-a-small-shop\\\"\u003eshipping costs\u003c/a\u003e, the product category as determined by the HS code, the country or region of origin, the destination country’s tariff rates, and applicable trade treaties.\u003c/p\u003e\\n\u003cp\u003eHere’s how to add an HS code to your goods in the Shopify admin:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eOn the left hand menu bar, select \u003cstrong\u003eProducts\u003c/strong\u003e and then click on \u003cstrong\u003eAdd Product\u003c/strong\u003e on the top right hand side.\u003c/li\u003e\\n\u003cli\u003eScroll down to the \u003cstrong\u003eShipping\u003c/strong\u003e section.\u003c/li\u003e\\n\u003cli\u003eNavigate down further to the \u003cstrong\u003eCustoms Information\u003c/strong\u003e portion of the Shipping section.\u003c/li\u003e\\n\u003cli\u003eAdd the country/region of origin for your product. In most cases, this is where the product is manufactured. You may also need to add the province of origin, depending on the country. \u003c/li\u003e\\n\u003cli\u003eFill in the \u003cstrong\u003eHS (Harmonized System)\u003c/strong\u003e code field.\u003c/li\u003e\\n\u003cli\u003eSearch for your item (e.g., “candle”) and select the six-digit code that comes up (e.g., “3406.00”). \u003c/li\u003e\\n\u003cli\u003eIf you have a code longer than 10 digits, enter it manually. \u003c/li\u003e\\n\u003cli\u003eClick \u003cstrong\u003eSave\u003c/strong\u003e.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eNote: You can also add HS code information through the bulk editor or import it with an Inventory CSV file.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-hts-codes.png?v=1717110306\\\" alt=\\\"Example of inputting HS code for candles into Shopify admin.\\\" class=\\\"“block\\\"\u003e\\n\u003cfigcaption\u003eAdd HS codes to products in your Shopify admin.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eCertain stores on the Advanced Shopify or Shopify plans may have access to a beta feature that allows them to \u003ca href=\\\"https://help.shopify.com/en/manual/taxes/charging-international-duties\\\"\u003ecollect duty and import taxes at checkout\u003c/a\u003e. \u003c/p\u003e\\n\u003cp\u003eIf you do not have access to this feature, you can download a third-party app from the \u003ca href=\\\"https://apps.shopify.com/search?q=duty\\\"\u003eShopify App Store\u003c/a\u003e to show an estimate of the cost of duty and import taxes for an order to your customers at checkout. Bear in mind that third-party apps might charge you additional recurring or transaction fees.\u003c/p\u003e\\n\u003cp\u003eVisit the Shopify Help Center to read more about adding HS codes to products and duties:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://help.shopify.com/en/manual/cross-border/duties\\\"\u003eUsing HS codes and calculating duties on Shopify\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://help.shopify.com/en/manual/taxes/charging-international-duties#use-a-third-party-app-to-calculate-duties-and-import-taxes-at-checkout\\\"\u003eCollecting international duty and import taxes\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"8\\\"\u003eThe future of HTS codes\u003c/h2\u003e\\n\u003cp\u003eHTS codes can potentially change based on the following trends and future developments in international trade:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eArtificial intelligence. \u003c/strong\u003eThe supply chain industry is leaning on artificial intelligence to speed up manual processes. You could use similar technologies to locate accurate HTS codes when categorizing new products (rather than scanning the database manually).\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eTrade agreements or conflict.\u003c/strong\u003e The WHO committee meets twice a year to discuss any changes to HTS codes. These changes can be impacted by geopolitical tension or new trade agreements between countries, so keep an eye out for regular updates on the USITC website.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGreen trade policies.\u003c/strong\u003e As entrepreneurs continue to meet consumers’ sustainability demands, the latest innovations will require new HTS codes. Some countries may also favor sustainable or \u003ca href=\\\"/uk/blog/eco-friendly-products\\\"\u003eeco-friendly products\u003c/a\u003e with HTS codes that have lower \u003ca href=\\\"/blog/duties-taxes\\\"\u003eduties and taxes\u003c/a\u003e.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2\u003eManage HTS codes for your imported products\u003c/h2\u003e\\n\u003cp\u003eKnowing how to classify your goods with an HTS code will help you avoid headaches when it comes to bringing your items across the border. That will empower you to seamlessly \u003ca href=\\\"/blog/shopify-store-multiple-countries\\\"\u003eexpand your store to multiple countries\u003c/a\u003e. \u003c/p\u003e\\n\u003cp\u003eBy learning how to navigate the system and build an awareness of some of the most common HS code mistakes, you’ll avoid international import errors and mishaps. Then, you can focus on bringing your items into the United States, and packaging and sending them off to customers—building your business one shipment at a time.\u003c/p\u003e\\n\u003cp\u003eFor more information on how to sell products around the world with Shopify, read about \u003ca href=\\\"/blog/shopify-markets\\\"\u003eShopify Markets\u003c/a\u003e, a commerce solution that helps you easily sell to anyone on the web from a single store.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv\u003e\\n\u003ch2 id=\\\"9\\\"\u003eHTS codes FAQ\u003c/h2\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eCan HTS codes change?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eHTS codes can change as new products emerge, global trade agreements differ, and countries prefer specific imports. The USITC government website is the best place to stay updated with any changes to HTS codes.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eDo I need to comply with the HTS?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eIf you’re a business importing goods or shipments into the US, you will need to comply with the HTS to remain compliant with the law.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhere can I find the HTS number for my goods?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eYou can find the HTS number for your goods within their relevant chapter of the current HTS online. You can also locate it using the official HTS search tool, although it’s important to read the disclaimer. Always cross-check with the official HTS, which should be considered the most accurate reference guide.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhere can I learn more about the HTS?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eThe USITC website houses detailed information about the HTS, including an About page, frequently asked questions, and help and contact information. Remember, US Customs and Border Protection (CBP) periodically issues legally binding rulings and other legal decisions in connection with the importation of merchandise into the United States, so it’s important you stay up to date.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eHS and HTS codes: What’s the difference?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eHS (Harmonized System) codes are a set of numerical codes used to classify traded goods worldwide. HTS (Harmonized Tariff Schedule) codes, however, are used by US Customs and Border Protection to determine the applicable customs duties, taxes, and tariffs for imports.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003cem\u003eDisclaimer: This content provides general information to merchants who import goods through US Customs and is for informational purposes only. Export classification systems change often and without notice. You are responsible for reviewing and using this information appropriately. This content doesn’t contain and isn’t meant to provide legal advice. You should consult your own legal counsel to determine how the laws in your region and the region in which you import goods might affect your business. To sell products using the Shopify platform, you must comply with the laws of the jurisdiction of your business and your customers, the \u003ca href=\\\"/legal/terms\\\"\u003eShopify Terms of Service\u003c/a\u003e, the \u003ca href=\\\"/legal/aup\\\"\u003eShopify Acceptable Use Policy\u003c/a\u003e, and any other applicable policies.\u003c/em\u003e\u003c/p\u003e\",\"Learn about HTS codes, including why they’re essential for international trade, how to determine the correct HTS codes assigned to your products, and their impact.\",\"\u003cimg alt=\\\"a plane flying over a package, representing hts codes\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/hts_20code.png?v=1677502246\\\"\u003e\\n\u003cp\u003eLearn about HTS codes, including why they’re essential for international trade, how to determine the correct HTS codes assigned to your products, and their impact. \u003c/p\u003e\",{\"_1831\":1856,\"_334\":-5,\"_1186\":1900},\"Learn about HTS codes, including why they’re essential for international trade and how to determine the correct HTS codes for your products.\",{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[1903,-5,-5,1906,1908,-5,1910],{\"_1831\":1867,\"_1868\":1904,\"_1870\":1905},\"2025-03-10\",\"modified_date\",{\"_1831\":1867,\"_1868\":1907,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/hts-codes\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/hts-codes\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/hts-codes\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/hts-codes\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/hts-codes\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/hts-codes\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/hts-codes\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/hts-codes\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/hts-codes\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/hts-codes\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/hts-codes\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/hts-codes\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/hts-codes\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/hts-codes\\\"}\",{\"_1831\":1867,\"_1868\":1909,\"_1870\":1874},\"[{\\\"title\\\":\\\"How To Source Products To Sell Online\\\",\\\"url\\\":\\\"blog/product-sourcing-apps\\\"},{\\\"title\\\":\\\"The 13 Best Dropshipping Suppliers in 2024\\\",\\\"url\\\":\\\"blog/dropshipping-suppliers\\\"},{\\\"title\\\":\\\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\\\",\\\"url\\\":\\\"blog/amazon-dropshipping\\\"},{\\\"title\\\":\\\"AliExpress Dropshipping- How to Dropship From AliExpress\\\",\\\"url\\\":\\\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\\\"},{\\\"title\\\":\\\"24 Free Shopify Apps to Help You Build, Manage, and Grow Your Store\\\",\\\"url\\\":\\\"blog/free-shopify-apps\\\"},{\\\"title\\\":\\\"How to Start a Dropshipping Business- A Complete Playbook for 2024\\\",\\\"url\\\":\\\"blog/how-to-start-dropshipping\\\"},{\\\"title\\\":\\\"The 9 Best Dropshipping Websites for Your Online Store\\\",\\\"url\\\":\\\"blog/dropshipping-websites\\\"},{\\\"title\\\":\\\"How To Create a Successful Affiliate Program\\\",\\\"url\\\":\\\"blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\\\"},{\\\"title\\\":\\\"Ecommerce International Shipping- Guide to Delivering Worldwide\\\",\\\"url\\\":\\\"blog/international-shipping\\\"},{\\\"title\\\":\\\"Provide Shipping Speeds to Help Customers Make More Confident Purchases\\\",\\\"url\\\":\\\"blog/shipping-speeds\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"10 Mar 2025\",{\"_1831\":1832,\"_158\":1913,\"_1583\":1914,\"_334\":1915,\"_1836\":1916,\"_1838\":1917,\"_1848\":1920,\"_123\":1921,\"_1851\":1922,\"_1853\":1923,\"_1660\":1924,\"_1857\":1925,\"_1864\":1926,\"_1878\":1918,\"_1879\":1919,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":1932,\"_1885\":1916},\"gid://shopify/Article/558222147618\",\"113274373-7-ways-to-start-a-business-without-quitting-your-day-job\",\"30 Side Business Ideas To Make Money (2025)\",\"2025-02-03T06:00:00Z\",{\"_1831\":1840,\"_378\":1918,\"_1842\":1919,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/side_20business_20ideas_7266062d-4c84-4333-a350-42872f64a1e5.png?v=1739580161\",\"A neon lit store front with multiple colors.\",[1600],\"\u003cp\u003eWhether you want to test out your business idea before quitting your day job, earn some extra money in your free time, build new skill sets, or pursue more creative hobbies, a side hustle can be the perfect solution.\u003c/p\u003e\\n\u003cp\u003eMore than one-third \u003ca href=\\\"https://www.bankrate.com/credit-cards/news/side-hustles-survey/\\\" target=\\\"_blank\\\"\u003e(36%) of Americans have a side hustle\u003c/a\u003e, according to a 2024 survey by financial services company Bankrate, including 48% of Gen Z and 44% of millennial respondents. Plus, side hustlers make an average of $891 per month in extra income—an increase from $810 in 2023.\u003c/p\u003e\\n\u003cp\u003eFrom home-based hustles to \u003ca href=\\\"/blog/low-investment-business-ideas\\\" target=\\\"_blank\\\"\u003elow-investment small business ideas\u003c/a\u003e and beyond, consider these 30 side hustle ideas to find the right one for you.\u003c/p\u003e\\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eReady to start your business?\u003c/strong\u003e \u003ca href=\\\"/website/builder\\\" target=\\\"_blank\\\"\u003eCreate your website\u003c/a\u003e today or \u003ca href=\\\"/blog/what-is-shopify\\\" target=\\\"_blank\\\"\u003elearn more about Shopify’s tools\u003c/a\u003e for selling online and in person.\u003c/em\u003e\u003c/p\u003e\\n\u003ch2 id=\\\"1\\\"\u003e30 best side business ideas\u003c/h2\u003e\\n\u003cp\u003eWe’ve split up these side business ideas into five categories: side businesses you can start from home, side \u003ca href=\\\"/blog/start-business-without-money\\\" target=\\\"_blank\\\"\u003ebusinesses you can do with no money\u003c/a\u003e, side businesses that require a bigger budget upfront, side businesses inspired by your hobbies, and side business ideas for creatives.\u003c/p\u003e\\n\u003cp\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/Mzzl_01Lqpw?si=TauIwiXsp1-99H_L\\\" title=\\\"YouTube video player\\\" teidentifier=\\\"ytjwr89fy6fm75gmz2y\\\"\u003e\u003c/iframe\u003e\u003c/p\u003e\\n\u003ch3\u003eSide business ideas to start from home\u003c/h3\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eBecome a virtual assistant\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eBe a usability tester\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eBecome a dropshipper\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eRent your space\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eStart affiliate marketing\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eOffer consultancy services\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"11\\\"\u003e1. Become a virtual assistant\u003c/h3\u003e\\n\u003cp\u003eDo you have incredible organizational and time management skills? Monetize them by becoming a virtual assistant. You’ll manage the administrative side of a business remotely, including scheduling appointments, arranging travel, managing emails, taking phone calls, and ordering supplies. The time commitment can be as big or small as you want, depending on how many clients you take on.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.arianarodriguez.co/\\\" target=\\\"_blank\\\"\u003eAriana Rodriguez\u003c/a\u003e started her virtual assistant business in 2021 for $2,000, which included \u003ca href=\\\"/blog/build-a-website\\\" target=\\\"_blank\\\"\u003elaunching a website\u003c/a\u003e, taking a business course, and purchasing technology.\u003c/p\u003e\\n\u003cp\u003e“In April, I began making $700 a month,” Ariana says. “By December I was making $6,000 a month and working a full-time job. I was able to hire a subcontractor to make the work more sustainable.”\u003c/p\u003e\\n\u003cp\u003eDecide what services you want to specialize in offering, set up a website or LinkedIn account to promote your services, and start reaching out to business owners who might need your help.\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e2. Be a usability tester\u003c/h3\u003e\\n\u003cp\u003eA usability tester gives feedback on a website, app, or product. Many companies look for usability testers to improve new software before releasing it to the general public—and they offer compensation in return for testers’ time.\u003c/p\u003e\\n\u003cp\u003eYou can find usability testing opportunities through platforms like Wynter, UserTesting, and Userlytics, and then take on as many projects as your schedule allows.\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e3. Become a dropshipper\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/what-is-dropshipping\\\" target=\\\"_blank\\\"\u003eDropshipping\u003c/a\u003e is an ecommerce business model that has minimal startup costs. You \u003ca href=\\\"/blog/start-online-store\\\" target=\\\"_blank\\\"\u003estart an online store\u003c/a\u003e to sell products, but a third-party business, known as a \u003ca href=\\\"/blog/dropshipping-suppliers\\\" target=\\\"_blank\\\"\u003edropshipping supplier\u003c/a\u003e, fulfills the order on your behalf so you don’t have to worry about the costs and logistics of holding stock yourself. \u003c/p\u003e\\n\u003cp\u003eThomas Sleeth, founder of \u003ca href=\\\"https://www.dropshippinghustle.com/\\\" target=\\\"_blank\\\"\u003eDropshipping Hustle\u003c/a\u003e, began dropshipping as a side hustle while working full time as a disability support worker.\u003c/p\u003e\\n\u003cp\u003e“I was fascinated by the business model and completely immersed myself in it and spent all my free time and even some work time learning all I could,” Thomas says.\u003c/p\u003e\\n\u003cp\u003eIt took Thomas five months to start seeing consistent profits through his small side business and he quit his full-time job after about a year.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded grid-container leadpage-container gutter-bottom\\\"\u003e\\n\u003cdiv class=\\\"leadpage__image\\\"\u003e\u003cimg alt=\\\"Template Icon\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/oie_18165656v138YgNM.gif?18099574475322163599\\\" class=\\\"hide--mobile gutter-bottom--reset\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cdiv class=\\\"leadpage__content\\\"\u003e\\n\u003cp style=\\\"color: #008060; margin-bottom: 0;\\\" class=\\\"heading--4\\\"\u003eFree Webinar:\u003c/p\u003e\\n\u003cp style=\\\"font-size: 28px; margin-bottom: 0;\\\" class=\\\"heading--4\\\"\u003e\u003cb\u003eHow to Get Started with Dropshipping\u003c/b\u003e\u003c/p\u003e\\n\u003cp\u003eLearn how to find high-margin products, add them into your store, and start selling—fast.\u003c/p\u003e\\n\u003cdiv style=\\\"margin: auto; width: 300px;\\\"\u003e\u003ca class=\\\"marketing-button\\\" href=\\\"/courses/dropship?id=9\\\" target=\\\"_blank\\\"\u003eLearn more\u003c/a\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"14\\\"\u003e4. Rent your space\u003c/h3\u003e\\n\u003cp\u003eIf you don’t have much time to invest in a side business idea, consider renting space in your home through sites like Airbnb or Vrbo. About \u003ca href=\\\"https://s26.q4cdn.com/656283129/files/doc_financials/2024/q3/Airbnb-Q3-24-Earnings-Call-Transcript-1.pdf\\\" target=\\\"_blank\\\"\u003e123 million people\u003c/a\u003e booked rentals and experiences through Airbnb in the third quarter of 2024, according to the company. Depending on where you live, a spare room, vacant home, or guest house can fetch upward of nearly $200 per night.\u003c/p\u003e\\n\u003cp\u003eIf you have spare commercial space, consider listing it on a platform like Peerspace to find companies looking to host photoshoots, galleries, launch events, workshops, and more. \u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e5. Start affiliate marketing\u003c/h3\u003e\\n\u003cp\u003eIf you’re a good marketer and have an engaged social media following, becoming an affiliate can be a lucrative business. \u003ca href=\\\"/blog/start-affiliate-marketing-with-no-money\\\"\u003eAffiliate marketing\u003c/a\u003e works when you earn commission on a product you market for another company. This commission can range anywhere from 1% to 50%.\u003c/p\u003e\\n\u003cdiv data-related-article-block=\\\"true\\\" data-related-article-link=\\\"side-hustle\\\" data-related-article-title=\\\"30 Profitable Side Hustle Ideas To Earn Extra Money\\\" data-related-article-description=\\\"Discover 30 profitable side hustle ideas to help boost your income in 2025. From creative crafts to work-from-home jobs, find a side hustle that suits your lifestyle.\\\" data-related-article-image=\\\"https://cdn.shopify.com/s/files/1/0070/7032/articles/side-hustle-ideas_68aebf99-ce0d-4cbd-81ef-8da03fd738ce.jpg\\\"\u003e\u003cbr\u003e\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eGet paid by brands you love with Shopify Collabs\u003c/p\u003e\\n\u003cp\u003eShopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/collabs/find-brands?itcat=coreblog\u0026amp;itterm=shopify-collabs-cta\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eLearn about Shopify Collabs\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003eTo build a successful affiliate marketing business, \u003ca href=\\\"/blog/niche-markets\\\"\u003echoose a niche\u003c/a\u003e. It’ll be easier to create supporting content around the products you’re promoting if you choose an industry you’re passionate about.\u003c/p\u003e\\n\u003cp\u003eNext, find companies with \u003ca href=\\\"/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\\\"\u003eaffiliate programs\u003c/a\u003e you can join through sites like \u003ca href=\\\"https://www.shareasale.com/info/\\\" target=\\\"_blank\\\"\u003eShareASale\u003c/a\u003e, \u003ca href=\\\"https://www.clickbank.com/\\\" target=\\\"_blank\\\"\u003eClickBank\u003c/a\u003e, or \u003ca href=\\\"https://www.awin.com/\\\" target=\\\"_blank\\\"\u003eAwin\u003c/a\u003e. Grab your referral links and promote them online. You’ll get a kickback whenever someone purchases through your affiliate links. You can share affiliate links via your \u003ca href=\\\"/blog/link-in-bio\\\" target=\\\"_blank\\\"\u003elink in bio\u003c/a\u003e on social media and via posts on \u003ca href=\\\"/blog/make-money-blogging\\\" target=\\\"_blank\\\"\u003eyour own blog\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003e6. Offer consultancy services\u003c/h3\u003e\\n\u003cp\u003eOffering consulting services means using your expertise in a particular field—such as marketing, IT, human resources, or finance—to advise or guide clients. First, define your niche and the type of clients you want to work with. Then, build a network of industry contacts that can help you secure your first few clients.\u003c/p\u003e\\n\u003cp\u003eThis type of side business requires very little in the way of startup costs and offers a great deal of schedule flexibility. However, while you can set your own hours, you’ll want to have at least some crossover with the typical working hours in your chosen industry.\u003c/p\u003e\\n\u003ch2\u003eSide business ideas to start for free\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#21\\\"\u003eTeach a language\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#22\\\"\u003eStart a house- or pet-sitting business\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#23\\\"\u003eBecome a rideshare driver\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#24\\\"\u003eDeliver food\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#25\\\"\u003eBecome a dog walker\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv data-guide=\\\"businessideas\\\"\u003e\u003cbr\u003e\u003c/div\u003e\\n\u003ch3 id=\\\"21\\\"\u003e7. Teach a language\u003c/h3\u003e\\n\u003cp\u003eThe online language learning market is forecast to be worth \u003ca href=\\\"https://www.researchandmarkets.com/reports/5985520/online-language-learning-global-strategic?utm_source=GNE\u0026amp;utm_medium=PressRelease\\\" target=\\\"_blank\\\"\u003e$91.6 billion\u003c/a\u003e by 2030, according to a report by Research and Markets. If you speak multiple languages, sharing your skills could be a lucrative side business.\u003c/p\u003e\\n\u003cp\u003eLanguage tutoring can be done virtually or in person, either in one-on-one or small group sessions. Leverage online language learning platforms like \u003ca href=\\\"https://www.skooli.com/for_tutors\\\" target=\\\"_blank\\\"\u003eSkooli\u003c/a\u003e, \u003ca href=\\\"https://www.teachaway.com/schools/vipkid\\\" target=\\\"_blank\\\"\u003eVIPKid\u003c/a\u003e, or \u003ca href=\\\"https://www.teachaway.com/schools/qkids\\\" target=\\\"_blank\\\"\u003eQkids\u003c/a\u003e to find clients. And if you don’t want people coming to your home, consider free-to-book spaces, such as a local library or community center. On average, tutors can \u003ca href=\\\"https://www.internationalteflacademy.com/blog/how-much-money-can-i-make-teaching-english-online\\\" target=\\\"_blank\\\"\u003eearn up to $40 per hour\u003c/a\u003e teaching English on the side, but your exact rate may vary depending on experience.\u003c/p\u003e\\n\u003ch3 id=\\\"22\\\"\u003e8. Start a house- or pet-sitting business\u003c/h3\u003e\\n\u003cp\u003eEighty-two million US households own a pet, according to \u003ca href=\\\"https://americanpetproducts.org/industry-trends-and-stats\\\" target=\\\"_blank\\\"\u003eAmerican Pet Products Association data\u003c/a\u003e. When these pet owners travel, they’ll often seek out someone who can take care of their pets in their homes, making this the perfect side business idea if you like pets. It’s particularly common for people to hire pet sitters for their dogs and cats, but you may also encounter the opportunity to care for other types of animals, like birds, guinea pigs, rabbits, and more.\u003c/p\u003e\\n\u003cp\u003eThe average pet-sitting rates you can charge vary based on a number of factors, including location, fees taken by booking platforms (if relevant), length of stay, the needs of the pets, and the number of pets per job. Having pet-related qualifications, such as animal first aid or animal behavior training, as well as client testimonials and referrals can help you secure premium rates. Platforms like Rover and Wag can help connect you to clients.\u003c/p\u003e\\n\u003cp\u003eIf you’re not confident with animals, offer to take care of someone’s home while they’re on vacation. The rate you charge will depend on the size of the house, its location, and whether you’ll be staying overnight. Combine this with a full-time job that allows you to work remotely, and you’ll be able to earn extra income with minimal disruption to your regular job.\u003c/p\u003e\\n\u003ch3 id=\\\"23\\\"\u003e9. Become a rideshare driver\u003c/h3\u003e\\n\u003cp\u003eThe rideshare industry is projected to grow to \u003ca href=\\\"https://www.marketsandmarkets.com/Market-Reports/mobility-on-demand-market-198699113.html\\\" target=\\\"_blank\\\"\u003e$185.1 billion\u003c/a\u003e by 2026, according to industry research. Becoming a rideshare driver is a great side business idea that can help you capture a slice of that growing market. Platforms like Uber and Lyft are a great place to start.\u003c/p\u003e\\n\u003cp\u003eThe best part about becoming a rideshare driver is that you’re in control of your own schedule. Nights and weekends tend to be peak times for customers, but since you’re your own boss, you can earn extra cash during any free time that works best for you.\u003c/p\u003e\\n\u003ch3 id=\\\"24\\\"\u003e10. Deliver food\u003c/h3\u003e\\n\u003cp\u003ePeople frequently use food delivery services like Uber Eats, Postmates, and DoorDash to order food to their homes or workplaces. You can become a delivery driver for those platforms and get paid to transport food to hungry customers. According to \u003ca href=\\\"https://www.ziprecruiter.com/Salaries/Food-Delivery-Driver-Salary\\\" target=\\\"_blank\\\"\u003eZipRecruiter data\u003c/a\u003e, food delivery drivers earn an average of $18 per hour.\u003c/p\u003e\\n\u003cp\u003eThe barrier to entry to become a food delivery driver is low, which makes it a great side business idea. In most cases, you’ll only need a scooter, car, or bicycle; a driver’s license and auto insurance; and a smartphone.\u003c/p\u003e\\n\u003ch3 id=\\\"25\\\"\u003e11. Become a dog walker\u003c/h3\u003e\\n\u003cp\u003eFor a smaller commitment than pet-sitting, dog walking is a great side business idea that gets you some exercise outside and earns you a bit of extra cash.\u003c/p\u003e\\n\u003cp\u003eMany people aren’t able to exercise their dogs during the day due to their own work schedules. Platforms like Rover and Wag can help you find clients in your area. Not only is this side business flexible, but it also has great potential for repeat business, since dogs need walking every day.\u003c/p\u003e\\n\u003cp\u003eStart by offering your dog walking services to friends and family if you’re looking to build up referrals. Posting in local community groups can also help spread the word about your services.\u003c/p\u003e\\n\u003ch2\u003eSide business ideas for bigger budgets\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#31\\\"\u003eStart a cleaning business\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#32\\\"\u003eBecome an event planner\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#33\\\"\u003eBecome a landscaper\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#34\\\"\u003eSell coffee to local businesses\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#35\\\"\u003eGrow and sell microgreens\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eThe big list of business ideas\u003c/p\u003e\\n\u003cp\u003eGet inspired with this list of more than 100 business ideas, covering trending products and profitable solutions across eight retail categories.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/first-sale/list-of-business-ideas\\\" target=\\\"_blank\\\"\u003eDownload now\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"31\\\"\u003e12. Start a cleaning business\u003c/h3\u003e\\n\u003cp\u003eOffering cleaning services can be a relatively low-cost side business idea. All you’ll need is some cleaning equipment and a vehicle to transport your cleaning supplies around. \u003c/p\u003e\\n\u003cp\u003eTake it from Brian Winch, founder of parking lot cleaning company \u003ca href=\\\"https://cleanlots.com/\\\" target=\\\"_blank\\\"\u003eCleanlots\u003c/a\u003e, who originally started his side cleaning business for $200.\u003c/p\u003e\\n\u003cp\u003e“I provide a parking lot litter-cleaning service for property management companies,” he says. “My service is performed on-foot, using simple hand tools. Almost as easy to do as going for a walk. We walk the exterior property outside commercial properties and sweep up litter material into our collection tools then empty into waste bins on site.”\u003c/p\u003e\\n\u003cp\u003eEight weeks after starting his side hustle, Brian was making more money than at his full-time job, eventually grossing more than $650,000 per year.\u003c/p\u003e\\n\u003cp\u003e“I started my business on the side because I wanted the security from the income of my day job to pay the bills while I gained experience growing my business,” Brian says. “The income I generated from my side hustle was invested back into it to grow.”\u003c/p\u003e\\n\u003ch3 id=\\\"32\\\"\u003e13. Become an event planner\u003c/h3\u003e\\n\u003cp\u003eFrom weddings and birthday parties to corporate events, taking over the organizational aspect of hosting an event can be a lucrative business venture.\u003c/p\u003e\\n\u003cp\u003eAmber Sironen Massey took this approach when starting her side business, \u003ca href=\\\"https://www.epicallyelope.com/\\\" target=\\\"_blank\\\"\u003eEpic Elopements\u003c/a\u003e. The wedding planning business handles everything from officiating, organizing vendors, and signing contracts.\u003c/p\u003e\\n\u003cp\u003e“I knew I wasn’t going to be able to sustain a full income and needed more money to get the business going, so quitting my day job wasn’t an option,” Amber says. “I also wanted to make sure that I was on the right track with my market audience and that I was building traction before jumping in head first.”\u003c/p\u003e\\n\u003cp\u003eOnce you decide what type of events you want to specialize in, build a portfolio showcasing your past event planning work, and network with local venues, vendors, and industry professionals to establish relationships and find clients.\u003c/p\u003e\\n\u003ch3 id=\\\"33\\\"\u003e14. Become a landscaper\u003c/h3\u003e\\n\u003cp\u003eLandscaping can be as simple as mowing lawns and trimming hedges or as involved as planting and maintaining flowers. While you will need some tools, including a lawn mower and trimmer, there’s consistent demand for these services and the chance to build a loyal client base. Plus, it’s flexible—you can easily work around a full-time job or studies and pick up extra work when you want to boost your earnings.\u003c/p\u003e\\n\u003ch3 id=\\\"34\\\"\u003e15. Sell coffee to local businesses\u003c/h3\u003e\\n\u003cp\u003eSelling coffee to local businesses is a simple concept but a great side business idea: You brew high-quality coffee and cold brew and deliver it fresh to local offices, cafés, or shops that want to offer their customers something unique.\u003c/p\u003e\\n\u003cp\u003eEveryone loves a good cup of coffee, and more businesses are looking for easy ways to improve their offerings without the hassle of brewing in-house. Plus, as people increasingly seek out local small-batch products, there’s a growing appreciation for a more personal, high-quality coffee experience—something you can provide.\u003c/p\u003e\\n\u003cp\u003eTo get started, invest in some quality coffee beans, a reliable cold brew setup, and durable containers that keep the coffee fresh. Try out a few recipes to create a smooth, consistent taste, then start approaching businesses, like co-working spaces or independent stores, to offer samples and let them know about your delivery service.\u003c/p\u003e\\n\u003ch3 id=\\\"35\\\"\u003e16. Grow and sell microgreens \u003c/h3\u003e\\n\u003cp\u003eMicrogreens—small, nutrient-packed greens like arugula, radish, and pea shoots—are really popular at the moment with health-conscious consumers, chefs, and local restaurants.\u003c/p\u003e\\n\u003cp\u003eGrowing them doesn’t require a lot of space, which makes it ideal for anyone who wants to start small (even in an apartment) and expand gradually as demand grows. Many microgreens are ready to harvest in just a couple of weeks, so with a bit of consistency, you can quickly create a steady product supply. Look to restaurants, farmers markets, and health food stores to sell your greens.\u003c/p\u003e\\n\u003ch2\u003eSide business ideas inspired by your hobbies\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#41\\\"\u003eStart a photography business\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#42\\\"\u003eSell thrift store finds\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#43\\\"\u003eTeach a class\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#44\\\"\u003eSell online courses\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#45\\\"\u003eOrganize people’s homes\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#46\\\"\u003eRepair and troubleshoot tech devices\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#47\\\"\u003eOffer home repairs and DIY services\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"41\\\"\u003e17. Start a photography business\u003c/h3\u003e\\n\u003cp\u003eA passion for photography can become a rewarding side business. Alicia Ho of \u003ca href=\\\"https://www.preciousonesphotography.ca/\\\" target=\\\"_blank\\\"\u003ePrecious Ones Photography\u003c/a\u003e turned her hobby into a gratifying business photographing families and children.\u003c/p\u003e\\n\u003cp\u003e“The ability to get the creative juices flowing while creating heirloom artwork that will last a lifetime for families is such an incredible feeling,” she says.\u003c/p\u003e\\n\u003cp\u003eTo \u003ca href=\\\"/blog/how-to-start-a-photography-business\\\" target=\\\"_blank\\\"\u003estart your own photography business\u003c/a\u003e, decide on your niche—such as newborns, engagements, or pets—and build an online \u003ca href=\\\"/blog/how-to-make-a-photography-portfolio\\\" target=\\\"_blank\\\"\u003ephotography portfolio\u003c/a\u003e to showcase your work. You may also consider working with local businesses to provide \u003ca href=\\\"/blog/branding-photography\\\" target=\\\"_blank\\\"\u003ebrand photography\u003c/a\u003e, or with event managers to capture local events.\u003c/p\u003e\\n\u003cp\u003eYou can also \u003ca href=\\\"/blog/how-to-sell-photos-online\\\" target=\\\"_blank\\\"\u003esell your photos online\u003c/a\u003e via sites like \u003ca href=\\\"https://www.stocksy.com/cta/welcome\\\" target=\\\"_blank\\\"\u003eStocksy\u003c/a\u003e, \u003ca href=\\\"https://submit.shutterstock.com/\\\" target=\\\"_blank\\\"\u003eShutterstock\u003c/a\u003e, and \u003ca href=\\\"https://www.alamy.com/registration/contributor-signup.aspx\\\" target=\\\"_blank\\\"\u003eAlamy\u003c/a\u003e, which pay photographers when their photos are commissioned, downloaded, or sold.\u003c/p\u003e\\n\u003cdiv data-guide=\\\"photography\\\"\u003e\u003cbr\u003e\u003c/div\u003e\\n\u003ch3 id=\\\"42\\\"\u003e18. Sell thrift store finds\u003c/h3\u003e\\n\u003cp\u003ePeople donate unwanted items to thrift stores every day, and if you have the patience to sift through their inventory, you’ll ultimately find gems you can flip for a profit online through marketplaces like eBay and Depop.\u003c/p\u003e\\n\u003cp\u003eKim Hawkins, president of EventsWholesale says, “I originally started selling items on eBay, and my goal was to get enough additional income coming in to quit my day job so I could stay home with my children.\u003c/p\u003e\\n\u003cp\u003e“I started from scratch and invested very little money—under a hundred dollars—to get started, and then I would just reinvest the profit off of what I sold.\u003c/p\u003e\\n\u003cp\u003e“Very quickly the business grew into more than a full-time job. Within two years, my husband was able to quit his day job to help with the business. The business has grown through the years.”\u003c/p\u003e\\n\u003ch3 id=\\\"43\\\"\u003e19. Teach a class\u003c/h3\u003e\\n\u003cp\u003eTeaching is a great way to \u003ca href=\\\"/blog/16-ways-to-make-extra-money-on-the-side\\\" target=\\\"_blank\\\"\u003emake extra money on the side\u003c/a\u003e while also helping other people. You can teach anything that you’re good at, whether it’s cooking the best curry or pottery painting.\u003c/p\u003e\\n\u003cp\u003eThere are many ways you can package up your teaching too. For example, if you’re a skilled guitarist, you could offer music lessons as online group workshops, junior college courses, or in-person classes at a co-working space or community group.\u003c/p\u003e\\n\u003cp\u003eSites like Eventbrite and Meetup can help connect you with people looking for nearby classes, making them great \u003ca href=\\\"/blog/marketing-channels\\\" target=\\\"_blank\\\"\u003emarketing channels\u003c/a\u003e to reach potential students for your side business.\u003c/p\u003e\\n\u003ch3 id=\\\"44\\\"\u003e20. Sell online courses\u003c/h3\u003e\\n\u003cp\u003eAn online course teaches people how to do something, while allowing them to tune in on their own schedule. Even the smallest niches can be monetized through an online course. Then, record your content and find a platform to host it, such as Vimeo, YouTube, or Wistia.\u003c/p\u003e\\n\u003ch3 id=\\\"45\\\"\u003e21. Organize people’s homes\u003c/h3\u003e\\n\u003cp\u003eIf you’ve got an eagle eye for detail and organization, consider helping people transform their homes into functional, clutter-free spaces. This might include organizing a closet, revamping a pantry, or designing an entire room layout.\u003c/p\u003e\\n\u003cp\u003eBegin by offering your services to friends and family or by posting on social media to get the word out locally. Share before and after photos to showcase your work, as visuals are powerful when it comes to organizing.\u003c/p\u003e\\n\u003ch3 id=\\\"46\\\"\u003e22. Repair and troubleshoot tech devices\u003c/h3\u003e\\n\u003cp\u003eEveryone uses technology of some kind, but not everyone knows how to fix their mobile phone, tablet, or computer if it breaks. This leaves a gap in the market for a tech-savvy pro to repair and maintain people’s devices so they can get back online ASAP.\u003c/p\u003e\\n\u003cp\u003eYou can either run this kind of side business from home and encourage people to bring their devices to you, or you can offer a mobile service, where you make home visits around people’s schedules.\u003c/p\u003e\\n\u003cp\u003eFocus on the types of devices you know best, whether that’s smartphones, laptops, or gaming consoles. Start by advertising your services in local groups, posting on social media, and reaching out to friends and family that might need your help.\u003c/p\u003e\\n\u003ch3 id=\\\"47\\\"\u003e23. Offer home repairs and DIY services\u003c/h3\u003e\\n\u003cp\u003eIf you’re handy and have your own tools, why not make extra income from your DIY skills? You can help people with small repairs around their homes, maintenance tasks, and DIY projects they might not have the time, tools, or expertise to tackle on their own.\u003c/p\u003e\\n\u003cp\u003eFrom fixing leaky faucets and patching drywall to assembling furniture and hanging shelves, there’s a never-ending list of small jobs people need done around the house.\u003c/p\u003e\\n\u003cp\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/J94zMpttPuo?si=Xq-eXYRfcktwbwYb\\\" title=\\\"YouTube video player\\\" teidentifier=\\\"y051edteksqm75gmz23\\\"\u003e\u003c/iframe\u003e\u003c/p\u003e\\n\u003ch2\u003eSide business ideas for creatives\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#51\\\"\u003eSell your skills\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#52\\\"\u003eStart a clothing line\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#53\\\"\u003eBecome an influencer\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#54\\\"\u003eWrite an ebook\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#55\\\"\u003eSell your art\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#56\\\"\u003ePrivate label your own products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job#57\\\"\u003eSell handmade goods\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"51\\\"\u003e24. Sell your skills\u003c/h3\u003e\\n\u003cp\u003eMost skill-based businesses are free to start, since you don’t need inventory. \u003c/p\u003e\\n\u003cp\u003eLook at the skills you already have and research whether they’re in high demand.Popular skills-based \u003ca href=\\\"/blog/side-hustle\\\" target=\\\"_blank\\\"\u003eside business ideas\u003c/a\u003e include freelance writing or editing, \u003ca href=\\\"/blog/what-is-graphic-design\\\" target=\\\"_blank\\\"\u003egraphic design\u003c/a\u003e, and personal training.\u003c/p\u003e\\n\u003cp\u003eContent consultant \u003ca href=\\\"https://www.ashleyrcummings.com/\\\" target=\\\"_blank\\\"\u003eAshley R. Cummings\u003c/a\u003e took this approach when starting her side business:\u003c/p\u003e\\n\u003cp\u003e“I was working as a full-time corporate trainer and also teaching Russian at the university,” she says. “My background was in English, and I’d always loved writing, so I started taking on projects slowly. Eventually, I had enough clients to replace my full-time income from my 9-to-5 and teaching. So, I quit and started my freelance writing business.”\u003c/p\u003e\\n\u003ch3 id=\\\"52\\\"\u003e25. Start a clothing line\u003c/h3\u003e\\n\u003cp\u003eThe fashion ecommerce market is valued at $883 billion, according to market research platform \u003ca href=\\\"https://www.statista.com/statistics/1298198/market-value-fashion-ecommerce-global/\\\" target=\\\"_blank\\\"\u003eStatista\u003c/a\u003e. A \u003ca href=\\\"/blog/print-on-demand\\\" target=\\\"_blank\\\"\u003eprint-on-demand\u003c/a\u003e business model can help you enter the market quickly and without a significant upfront investment.\u003c/p\u003e\\n\u003cp\u003eFirst, create a few designs using a tool like Canva or Adobe Illustrator. Platforms like Printful, Lulu Direct, and Printify then allow you to upload your designs onto t-shirts, sweaters, hats, and more.When you receive an order through your \u003ca href=\\\"/online-store\\\"\u003eonline store\u003c/a\u003e, print-on-demand suppliers will print your design and ship it to the customer—no need to hold and \u003ca href=\\\"/retail/inventory-management\\\"\u003emanage inventory\u003c/a\u003e yourself.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded grid-container leadpage-container gutter-bottom\\\"\u003e\\n\u003cdiv class=\\\"leadpage__image\\\"\u003e\u003cimg class=\\\"hide--mobile gutter-bottom--reset\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/webinar_taylin_rumpus_200.png?v=1602169472\\\" alt=\\\"Template Icon\\\"\u003e\u003c/div\u003e\\n\u003cdiv class=\\\"leadpage__content\\\"\u003e\\n\u003cp class=\\\"heading--4\\\" style=\\\"color: #008060; margin-bottom: 0;\\\"\u003eFree Webinar:\u003c/p\u003e\\n\u003cp class=\\\"heading--4\\\" style=\\\"font-size: 28px; margin-bottom: 0;\\\"\u003e\u003cb\u003eHow to quickly start a profitable print-on-demand store\u003c/b\u003e\u003c/p\u003e\\n\u003cp\u003eIn our free 40-minute video workshop, we'll get you from product idea, to setting up an online store, to getting your first print-on-demand sale.\u003c/p\u003e\\n\u003cdiv style=\\\"margin: auto; width: 300px;\\\"\u003e\u003ca href=\\\"/courses/print-on-demand?id=60\\\" class=\\\"marketing-button\\\" target=\\\"_blank\\\"\u003e\u003cspan\u003eRegister now\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"53\\\"\u003e26. Become an influencer\u003c/h3\u003e\\n\u003cp\u003eTo start a side business as an influencer you need a loyal, engaged following on social media to whom you can then promote products and services.\u003c/p\u003e\\n\u003cp\u003eThe key is to choose a specific niche or topic that you’re particularly knowledgeable and passionate about. Then, consistently create and share high-quality content about that topic.\u003c/p\u003e\\n\u003cp\u003eThis might involve posting regularly on Instagram, YouTube, TikTok, your own blog, or some combination of those channels. As your follower count grows, you can approach companies within your niche and offer to promote their products or services in exchange for money or freebies.\u003c/p\u003e\\n\u003ch3 id=\\\"54\\\"\u003e27. Write an ebook\u003c/h3\u003e\\n\u003cp\u003eIf you’re a keen writer, \u003ca href=\\\"/blog/self-publish-a-book\\\" target=\\\"_blank\\\"\u003eself-publishing your own ebook\u003c/a\u003e can be a rewarding side business. To publish, you can go the DIY route by creating a downloadable PDF that customers can buy directly from your website, or self-publishing platforms such as Barnes \u0026amp; Noble Press and Kindle Direct Publishing (KDP) allow you to upload your book’s contents, along with a cover and author biography.\u003c/p\u003e\\n\u003cp\u003eKDP, for example, lets independent authors sell books on Amazon through a print-on-demand model. You don’t need to invest money upfront into producing the book. KDP will print, assemble, and ship your book to each customer whenever an order is placed.\u003c/p\u003e\\n\u003ch3 id=\\\"55\\\"\u003e28. Sell your art\u003c/h3\u003e\\n\u003cp\u003eAnother great way to make money with a side business is to \u003ca href=\\\"/blog/211990409-how-to-sell-art-online\\\" target=\\\"_blank\\\"\u003esell your art online\u003c/a\u003e, whether that’s greeting cards, digital art downloads, or textiles.\u003c/p\u003e\\n\u003cp\u003eIn addition to your own website, \u003ca href=\\\"/marketplace-connect\\\" target=\\\"_blank\\\"\u003eonline marketplaces\u003c/a\u003e like Etsy and Society6 can help your brand gain more exposure as you’re starting out. Keep in mind, though, these ecommerce marketplaces take a cut out of any sale you make through them.\u003c/p\u003e\\n\u003ch3 id=\\\"56\\\"\u003e29. Private label your own products\u003c/h3\u003e\\n\u003cp\u003ePrivate labeling works when you outsource the production of a product to a manufacturer. It’s their job to create the product and then attach your branded \u003ca href=\\\"/blog/ecommerce-packaging\\\" target=\\\"_blank\\\"\u003epackaging\u003c/a\u003e. Popular items to \u003ca href=\\\"/blog/private-label\\\" target=\\\"_blank\\\"\u003eprivate label\u003c/a\u003e include pet products, vitamins and supplements, and skin care products. This side business does involve some time investment, though, since you’ll need to find a trustworthy manufacturer and test sample products before making them available to consumers.\u003c/p\u003e\\n\u003ch3 id=\\\"57\\\"\u003e30. Sell handmade goods\u003c/h3\u003e\\n\u003cp\u003eHandmade goods are among the most profitable things you can \u003ca href=\\\"/blog/how-to-sell-online\\\" target=\\\"_blank\\\"\u003esell online\u003c/a\u003e, whether directly to consumers or other businesses. Take raw materials and turn them into something of higher value—be that clothing, jewelry, or skin care products—to \u003ca href=\\\"/blog/opening-an-online-store-tips\\\" target=\\\"_blank\\\"\u003esell through an online store\u003c/a\u003e and online marketplaces like Etsy.\u003c/p\u003e\\n\u003cp\u003eJen Greenlees, founder of \u003ca href=\\\"https://sydneysosweet.com/\\\" target=\\\"_blank\\\"\u003eSydney So Sweet\u003c/a\u003e, started her side business selling handmade children’s products when her first daughter was born.\u003c/p\u003e\\n\u003cp\u003e“At the time I was a high school chemistry teacher,” says Jen. “I ran my new business while teaching full time and also raising five kids.\u003c/p\u003e\\n\u003cp\u003e“It took very little money to start, since I was making everything myself. Time was another issue. There were weeks during the fall where I was staying up until 2 a.m. to make and fulfill orders, and then getting up at 6 a.m. to get ready for work.”\u003c/p\u003e\\n\u003cp\u003eJen eventually took her side business idea full-time. “It was a huge risk at the time,” she says. “Teaching provided a great salary and benefits, and I gave up a lot leaving my job. But the risk has paid off, and the freedom I enjoy being an entrepreneur is worth more than any paycheck.”\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eBuild your dream online store today\u003c/p\u003e\\n\u003cp\u003eJoin the ranks of the world’s best online stores with Shopify’s powerful tools and features. With the highest-converting checkout, Shopify stores sell more products, lower your costs, and save you time.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/website/builder\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eLearn more\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2\u003eStart your side business today\u003c/h2\u003e\\n\u003cp\u003eBringing your side business ideas to life is a great way to earn extra cash outside of a full-time job. A side business also provides an opportunity to expand your skill set and build something that eventually could become your main income source.\u003c/p\u003e\\n\u003cp\u003eWhen you \u003ca href=\\\"/blog/how-to-start-a-business\\\" target=\\\"_blank\\\"\u003estart a business\u003c/a\u003e alongside your day job, it gives you a safety net to test the viability of your ideas while earning extra money. Figure out which side hustle ideas, business models, and products you and your customers like best. That increases the chance of success if you quit your day job to work on a side business full time.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n \u003cdiv itemscope itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n \u003ch2\u003eSide business ideas FAQ\u003c/h2\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eWhat are the top side business ideas to start?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eSome popular side business ideas include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/dropshipping\\\" target=\\\"_blank\\\"\u003eDropshipping\u003c/a\u003e through your own website\u003c/li\u003e\\n\u003cli\u003eFlipping \u003ca href=\\\"/blog/211022217-sell-vintage-clothing-online\\\" target=\\\"_blank\\\"\u003evintage\u003c/a\u003e thrift store finds\u003c/li\u003e\\n\u003cli\u003eTeaching a language\u003c/li\u003e\\n\u003cli\u003eBecoming a \u003ca href=\\\"/blog/how-to-hire-virtual-assistant-services\\\" target=\\\"_blank\\\"\u003evirtual assistant\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eSelling \u003ca href=\\\"/blog/things-to-make-and-sell\\\" target=\\\"_blank\\\"\u003eDIY\u003c/a\u003e handmade goods\u003c/li\u003e\\n\u003c/ul\u003e\\n\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eHow do I make time for a side business\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eThe beauty of a \u003ca href=\\\"/blog/home-business\\\" target=\\\"_blank\\\"\u003ehome business idea\u003c/a\u003e is that you’re in control of your own schedule. You can balance a side business with a full-time job by working on your \u003ca href=\\\"/blog/online-business-ideas\\\" target=\\\"_blank\\\"\u003eonline business\u003c/a\u003e on your lunch break, evenings, or weekends. Make a plan, put in the hours, and you’ll get your side business off the ground.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eHow much tax will I pay on my side business?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eSmall business owners who earn extra money through multiple jobs will be taxed. The rate of taxation depends on your state and income bracket. As a safety net, save between 20% and 50% of the extra money you made through the side business for taxes.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eHow much money do I need to start my side business?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eThe amount you need to start a side business depends on what you’re offering, but most side hustles can get off the ground with a small initial investment. Focus on the essentials—like a few basic tools or supplies—and grow from there as you start bringing in clients. It doesn’t have to be expensive; a few hundred dollars (or less) is often all you need to get started.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eWhat makes a good second job?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eThe best side business ideas give you freedom to explore new skills. They also are flexible with your full-time job, earn good money on the side, and sell products or services that are in high demand.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n\u003c/div\u003e\",\"Learn how to make money online with our collection of side business ideas you can start today from home or anywhere.\",\"\u003cimg alt=\\\"A neon lit store front with multiple colors.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/side_20business_20ideas.png?v=1709762642\\\"\u003e\\n\u003cp\u003eLearn how to make money online with our collection of side business ideas you can start today from home or anywhere. \u003c/p\u003e\",{\"_1831\":1856,\"_334\":1915,\"_1186\":1922},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,1927,1929,-5,1931],{\"_1831\":1867,\"_1868\":1928,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/como-ter-tempo-de-construir-ecommerce-sem-largar-emprego-fixo\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/nebenjob\\\"}\",{\"_1831\":1867,\"_1868\":1930,\"_1870\":1874},\"[{\\\"title\\\":\\\"The Ultimate Guide To Dropshipping (2024)\\\",\\\"url\\\":\\\"blog/dropshipping-guide\\\"},{\\\"title\\\":\\\"The 13 Best Dropshipping Suppliers in 2024\\\",\\\"url\\\":\\\"blog/dropshipping-suppliers\\\"},{\\\"title\\\":\\\"Examples and Tips for Beautiful Ecommerce Website Design\\\",\\\"url\\\":\\\"blog/best-ecommerce-sites\\\"},{\\\"title\\\":\\\"16 Ecommerce Business Ideas To Generate Profit Fast\\\",\\\"url\\\":\\\"blog/10580693-how-to-start-an-ecommerce-business-without-spending-any-money\\\"},{\\\"title\\\":\\\"How To Turn Retail Store Success Into Ecommerce Sales\\\",\\\"url\\\":\\\"blog/rinsekit-pivot-online\\\"},{\\\"title\\\":\\\"How To Start an Online Boutique With No Money\\\",\\\"url\\\":\\\"blog/117806725-how-to-launch-an-online-store-with-no-cash-investment\\\"},{\\\"title\\\":\\\"Cash in on Your Expertise- 10 Steps to Create an Online Course That Sells\\\",\\\"url\\\":\\\"blog/how-to-create-an-online-course\\\"},{\\\"title\\\":\\\"What is Social Entrepreneurship? Types and Examples\\\",\\\"url\\\":\\\"blog/social-entrepreneurship\\\"},{\\\"title\\\":\\\"The Right Way to Monetize an Audience (With Lessons From Wait But Why)\\\",\\\"url\\\":\\\"blog/117906117-the-audience-first-approach-to-monetizing-your-content-with-lessons-from-wait-but-why\\\"},{\\\"title\\\":\\\"How to Start a Phone Case Business From Home, Step by Step\\\",\\\"url\\\":\\\"blog/how-to-make-phone-cases\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"3 Feb 2025\",{\"_1831\":1832,\"_158\":1934,\"_1583\":1935,\"_334\":1936,\"_1836\":1937,\"_1838\":1938,\"_1848\":1941,\"_123\":1943,\"_1851\":1944,\"_1853\":1945,\"_1660\":1946,\"_1857\":1947,\"_1864\":1948,\"_1878\":1939,\"_1879\":1940,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":1955,\"_1885\":1937},\"gid://shopify/Article/559784067106\",\"wholesale-products-for-resale\",\"How To Buy Cheap Wholesale Products for Resale (2025)\",\"2025-02-02T06:00:00Z\",{\"_1831\":1840,\"_378\":1939,\"_1842\":1940,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/cheap_20wholesale_20products_20for_20resale_1_a75c6b95-f78d-4b21-a219-9a8b8841ab7b.png?v=1738597756\",\"image of a ceramic bowl representing a cheap product for wholesale\",[1942],\"Source Products\",\"\u003cp\u003eOut of the millions of wholesale products available, how do you identify one worth investing in? And with so many \u003ca href=\\\"/blog/wholesale-marketplace\\\"\u003ewholesale marketplaces\u003c/a\u003e promising cheap products in bulk, which platform is most likely to have hidden gems?\u003c/p\u003e\\n\u003cp\u003eThere’s a lot to think about when buying \u003ca href=\\\"/blog/wholesale-definition\\\"\u003ewholesale\u003c/a\u003e: where you’ll source products, how many units you should buy, and what profit margins you should aim for. \u003c/p\u003e\\n\u003cp\u003eKeep reading to learn where to buy wholesale products and some best practices for vetting items for resale.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eBenefits of cheap wholesale products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eExamples of the best cheap wholesale products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eHow to choose cheap wholesale products to resell\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eThe best online marketplaces for cheap wholesale products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eTurn cheap wholesale products into a profitable business\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eCheap wholesale products for resale FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eSell wholesale and direct to consumers with Shopify\u003c/p\u003e\\n\u003cp\u003eOnly Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/plus/solutions/b2b-ecommerce?itcat=coreblog\u0026amp;itterm=shopify-b2b-cta\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eExplore B2B on Shopify\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eBenefits of cheap wholesale products\u003c/h2\u003e\\n\u003cp\u003eThere are many benefits for online retailers who resell cheap wholesale products online, but the two most relevant have to do with:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eOutsourced production.\u003c/strong\u003e The \u003ca href=\\\"/blog/product-development-process\\\"\u003eproduct development process\u003c/a\u003e is complicated—from finding raw materials to assembling and testing products. The wholesale business model offers a chance to bypass the entire process and go straight to selling. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eVolume discounts.\u003c/strong\u003e The more you buy, the less expensive each item gets per unit. “As a karaoke systems small business owner, I purchase karaoke machines, microphones, speakers, and related accessories wholesale from my contacts in a direct warehouse in China,” says Michael Chien, CEO of 101 Karaoke. “Buying these products in bulk allows me to better control my inventory and benefit from volume discounts.”\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"2\\\"\u003eExamples of the best cheap wholesale products\u003c/h2\u003e\\n\u003cp\u003eHere are some starting ideas to find cheap \u003ca href=\\\"/blog/selling-wholesale\\\"\u003ewholesale products\u003c/a\u003e to resell:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eVitamins and supplements.\u003c/strong\u003e There's a growing demand for health-boosting products, including sleep aids like melatonin gummies and magnesium sprays.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eWine.\u003c/strong\u003e Consumers are looking for unique organic wines, natural wines with no additives, and wines from undiscovered regions like Texas Hill Country and Szekszárd, Hungary. Wine is also a good wholesale product to buy because it’s typically marked up around 50%.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eEco-friendly items. \u003c/strong\u003eA \u003ca href=\\\"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/consumers-care-about-sustainability-and-back-it-up-with-their-wallets\\\"\u003emajority of consumers\u003c/a\u003e care about maintaining an eco-friendly lifestyle and are willing to \u003ca href=\\\"https://www.pwc.com/gx/en/news-room/press-releases/2024/pwc-2024-voice-of-consumer-survey.html\\\"\u003epay more for sustainable goods\u003c/a\u003e. Products featuring biodegradable or zero-impact packaging are \u003ca href=\\\"https://www.globenewswire.com/news-release/2023/09/11/2740674/0/en/Eco-friendly-Packaging-Market-to-Surpass-USD-4-30-380-Million-By-2032.html\\\"\u003ebecoming more popular\u003c/a\u003e. Consider selling things like vegan leather goods, plastic-free beauty products, solar-powered devices, compost bins, and reusable cleaning tools. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eElectronics.\u003c/strong\u003e The smart home automation market is estimated to be worth more than \u003ca href=\\\"https://www.marketsandmarkets.com/Market-Reports/home-automation-control-systems-market-469.html\\\"\u003e$73 billion by 2029\u003c/a\u003e. Items like smart thermostats, security cameras, and voice assistants are in high demand as consumers seek to manage their homes from one device and save money on energy bills.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBeauty products.\u003c/strong\u003e The \u003ca href=\\\"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-beauty-boom-and-beyond-can-the-industry-maintain-its-growth\\\"\u003e$590 billion beauty market\u003c/a\u003e offers tons of opportunities for savvy retailers. Makeup trends change fast, so you need to stay on top of them to sell cosmetics. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eFashion. \u003c/strong\u003eThere is an endless supply of wholesale clothing suppliers for retailers. Consider sourcing popular items like athleisure wear, statement jewelry, retro sneakers, crossbody bags, and matching family sets.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e 💡 \u003cstrong\u003eFind new products at competitive prices with a \u003c/strong\u003e\u003ca href=\\\"https://apps.shopify.com/categories/finding-products-sourcing-options-wholesale/all\\\"\u003e\u003cstrong\u003ewholesale app from the Shopify App Store\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow to choose and buy cheap wholesale products to resell\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eFind and verify wholesale suppliers\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eTest wholesale products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eCalculate profit margins\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eFind the median retail price\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eAnalyze the competition\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eEstimate consumer demand\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eCheck for seasonal trends\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003eCalculate shipping costs\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eUse these steps as a guide to start your own business reselling cheap wholesale products: \u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e1. Find and verify wholesale suppliers\u003c/h3\u003e\\n\u003cp\u003eSecuring a high-quality, communicative, and reliable wholesale supplier is crucial to your long-term business success. Marketplaces like Faire allow you to filter brands by location, brand values, and product categories to make the process easier. \u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/bottomsupcopper.png?v=1738533099\\\" alt=\\\"Filtered results showing hip flasks, including Fox 6oz, Gherkin 6oz, and Bottoms Up Copper styles.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eOn Faire, you can add filters to find suppliers who don’t sell products on Amazon.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eHowever, there are many unscrupulous “suppliers” listed on wholesale product websites. Some of these suppliers provide very low-quality products, others are uncommunicative, and a few are straight-up scammers.\u003c/p\u003e\\n\u003cp\u003eMarketplaces have processes in place to rule out bad actors, but before you take the plunge and buy wholesale products, verify suppliers to ensure they’re legitimate and trustworthy. \u003c/p\u003e\\n\u003cp\u003eAsk for official documentation and verifiable testimonials before you place an order. You could also search social media or online forums to find unbiased opinions from other retailers who have bought wholesale products from that supplier.\u003c/p\u003e\\n\u003cp\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/L05VyO_q7CU?si=IwkOOb-7vVl2gYpm\\\" title=\\\"YouTube video player\\\"\u003e\u003c/iframe\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e2. Test wholesale products\u003c/h3\u003e\\n\u003cp\u003eOnce you’ve verified the supplier, you should verify the wholesale products themselves. The best way to do this is to order samples. \u003c/p\u003e\\n\u003cp\u003eWhen your samples arrive, evaluate whether they’re durable and high-quality. What do the products look like in person? How do they feel? If the products are designed to solve a problem or do a task, can they do so easily? \u003c/p\u003e\\n\u003cp\u003eKeep in mind that the best wholesale products are easy to use. The last thing you want is to order a complicated wholesale product and have to invest heavily in teaching potential customers how to use it.\u003c/p\u003e\\n\u003cp\u003eConsider ordering a small batch of products first—like the supplier’s \u003ca href=\\\"/retail/minimum-order-quantity\\\"\u003eminimum order quantity\u003c/a\u003e (MOQ)—and see how they sell online. If they fly off the shelves, you know it’s worth investing in more. But if they gather dust, you haven’t wasted money that will be difficult to claw back.\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e3. Calculate profit margins\u003c/h3\u003e\\n\u003cp\u003eYour \u003ca href=\\\"/blog/gross-margin\\\"\u003egross margin\u003c/a\u003e is the difference between how much a product costs and how much you can sell it for.\u003c/p\u003e\\n\u003cp\u003eWhen you purchase wholesale goods in higher quantities, you can usually get them at a low cost per unit—and, as a result, increase your gross margin. This concept is referred to as economies of scale.\u003c/p\u003e\\n\u003cp\u003eBefore you commit to buying any wholesale products, use a \u003ca href=\\\"/tools/profit-margin-calculator\\\"\u003eprofit margin calculator\u003c/a\u003e to confirm there’s enough money left in the pot when you’ve paid for it.\u003c/p\u003e\\n\u003cp\u003eNYU Stern School of Business \u003ca href=\\\"http://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/margin.html\\\"\u003ereports\u003c/a\u003e that a good profit margin for online retailers is around 42.78%. Treat this as the bottom level—the bigger the margin, the more profit you make when reselling wholesale products.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/profitmargin.png?v=1738533099\\\" alt=\\\"Profit margin calculator showing $5.10 sale price, $1.46 profit, and 28.57% gross margin.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eCalculate profit margins with Shopify’s free tool.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e“We purchase NFC business cards in bulk, brand them, and resell them via our Shopify store,” says Georges El-Hage, founder and CEO of \u003ca href=\\\"https://wavecnct.com/\\\"\u003eWave Connect\u003c/a\u003e. “We purchase the products for around $1.50 and the packages for $2.50 each. If we include shipping and customs at the border, that will increase the cost by 60¢ per unit, totaling $4.60. The price for our most popular product is $49.99, so we net $44.99. Our profit margin is 90%.”\u003c/p\u003e\\n\u003cp\u003eRemember there are other costs associated with reselling wholesale products—including your ecommerce platform, marketing, and advertising costs. Make sure there’s enough profit left over to cover these \u003ca href=\\\"/blog/small-business-tax-deductions\\\"\u003ebusiness expenses\u003c/a\u003e once you’ve paid the wholesaler. \u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e4. Find the median retail price \u003c/h3\u003e\\n\u003cp\u003eIt can still be challenging to turn a healthy profit if the price point is too low—even if you find wholesale products with a big margin.\u003c/p\u003e\\n\u003cp\u003eIf you purchase pencils for 10¢ and sell them for 50¢, for example, you’ll make 40¢ a unit—that’s a whopping 80% margin. However, you’d have to sell thousands of pencils to make a good income from your online store.\u003c/p\u003e\\n\u003cp\u003eOn the other hand, if the manufacturer’s suggested retail price (MSRP) of a product is too high, you’ll likely find it harder to land sales. People buying a $150 jacket have more complex decisions to make than those purchasing a $20 hat.\u003c/p\u003e\\n\u003cp\u003eCheck the MSRP before buying wholesale products, and start with products that retail between $15 and $200. \u003c/p\u003e\\n\u003cp\u003eIf you’re purchasing several products within that price range, you can even use products at different wholesale prices to upsell and cross-sell. For example, if someone is buying your $30 moisturizer, you could increase your \u003ca href=\\\"/blog/average-order-value\\\"\u003eaverage order value\u003c/a\u003e by cross-selling a $10 sheet mask or upselling them to a more expensive cream. \u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e5. Analyze the competition\u003c/h3\u003e\\n\u003cp\u003eA market is saturated when there are many retail businesses selling a particular product. It can be tough to stand out from the crowd if you’re operating in a saturated market, hence why it’s easier to buy wholesale products in a market that has low competition.\u003c/p\u003e\\n\u003cp\u003eCheck marketplaces like Amazon to gauge the competition and find bestsellers. How many businesses are already selling the product? Hundreds of thousands of listings indicate it’s a \u003ca href=\\\"/blog/competitive-analysis\\\"\u003ecompetitive market\u003c/a\u003e. But it could be your opportunity to swoop in if there are just a handful of brands selling that product on the platform.\u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003e6. Estimate consumer demand\u003c/h3\u003e\\n\u003cp\u003eIt might seem like you’ve hit the jackpot if you discover a cheap wholesale product that has low competition. But if very few other businesses are selling a particular product, it may be because nobody wants it.\u003c/p\u003e\\n\u003cp\u003eYou can determine the demand for a product by using \u003ca href=\\\"https://www.facebook.com/ads/library\\\"\u003eFacebook Ad Library\u003c/a\u003e, which allows you to search for live ad campaigns on Facebook. If you can find a few businesses running plenty of ads for a product, there’s a good chance that the product is making them money—and therefore, there’s high demand.\u003c/p\u003e\\n\u003cp\u003eIf you’re struggling to find wholesale products with low competition and high demand, try searching for more niche products. The product’s uniqueness will differentiate it from others on the market, which can increase demand.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://fj-outdoors.com/\\\"\u003eF\u0026amp;J Outdoors\u003c/a\u003e, for example, buys outdoor furniture covers from wholesalers. Owner Wendy Wang says, “The decision to go for these types of products was based on identifying a market segment that needed high-quality, durable, and stylish outdoor furniture cover options.”\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e7. Check for seasonal trends\u003c/h3\u003e\\n\u003cp\u003eWhether it’s the holidays, summer, or a major event, there are many products you can sell to cater to \u003ca href=\\\"/blog/forecasting-for-seasonal-businesses\\\"\u003eseasonal demand\u003c/a\u003e. That said, there are two main caveats:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eTiming is key.\u003c/strong\u003e Planning a seasonal ecommerce strategy often takes months—if not a full year.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSales won’t be consistent.\u003c/strong\u003e If you work hard to sell holiday-related products, your sales will plummet when the season is over.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eIf you’re relatively new to buying wholesale products to sell or want to grow your store year-round, avoid seasonal products and opt for evergreen products instead. \u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e8. Calculate shipping costs\u003c/h3\u003e\\n\u003cp\u003eWhen you buy wholesale products, you can choose from suppliers on the other side of the country or even the world. If you \u003ca href=\\\"/blog/ecommerce-business-blueprint\\\"\u003erun an ecommerce business\u003c/a\u003e, consider the cost of receiving products from your supplier and shipping them to customers.\u003c/p\u003e\\n\u003cp\u003eWhile it’s possible to make money on larger, heavier items like furniture, you’ll likely run into more logistical problems.\u003c/p\u003e\\n\u003cp\u003eSmall, lightweight products tend to be cheaper and easier to ship. For this reason, many businesses follow a simple rule: The product should be small enough to fit into a shoebox and weigh less than two kilograms (4.4 pounds).\u003c/p\u003e\\n\u003cp\u003eAlso, consider the product’s durability when evaluating your shipping strategy. Shipping handmade glassware or Bluetooth speakers is a lot more challenging than shipping jeans. \u003c/p\u003e\\n\u003cp\u003eDurable products with fewer moving parts are easier to transport. Plus, they’re less likely to go wrong once in the customer’s hands, which will help reduce your returns rate.\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003eThe best online marketplaces for cheap wholesale products\u003c/h2\u003e\\n\u003cp\u003eExplore these online wholesale marketplaces to get your business started:\u003c/p\u003e\\n\u003ch3\u003eFaire\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/scarfjug.png?v=1738533099\\\" alt=\\\"Gift selection showing a scarf, jug, mind cards, and an escape room game.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eRetailers selling holiday gifts on Faire.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.faire.com/en-gb/\\\"\u003eFaire\u003c/a\u003e is an online marketplace for small business owners. It’s used by more than 100,000 brands in the US, Canada, and Europe who rely on the platform to find affordable wholesale products they can sell through their own retail stores.\u003cbr\u003e\u003cbr\u003eBulk purchases made on Faire sync seamlessly to your Shopify admin through the apps \u003ca href=\\\"https://apps.shopify.com/faire-buy-wholesale\\\"\u003eFaire: Buy Wholesale\u003c/a\u003e and \u003ca href=\\\"https://apps.shopify.com/faire-sell-wholesale\\\"\u003eFaire: Sell Wholesale\u003c/a\u003e. It’s free to join Faire, and brands only pay a commission if Faire connects them with new retailers through its marketplace. Brands can also extend additional benefits to the retailers they bring over, such as 60-day payment terms (for eligible retailers) and free returns on first orders.\u003c/p\u003e\\n\u003ch3\u003eAlibaba\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\\\"\u003eAlibaba\u003c/a\u003e is the world’s \u003ca href=\\\"/enterprise/largest-b2b-marketplaces\\\"\u003elargest B2B marketplace\u003c/a\u003e globally, serving brands in more than 240 countries and regions. It is arguably the best place to find cheap wholesale products from suppliers and distributors in China.\u003c/p\u003e\\n\u003ch3\u003eeWorldTrade\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.eworldtrade.com/\\\"\u003eeWorldTrade\u003c/a\u003e provides a handful of ecommerce services to facilitate trade between manufacturers, wholesalers, and retailers. You can post a listing on the site to tell suppliers about your needs.\u003c/p\u003e\\n\u003ch3\u003eTradeIndia\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.tradeindia.com/\\\"\u003eTradeIndia\u003c/a\u003e boasts more than one million registered users who find reliable suppliers and cheap wholesale products they can resell through their own company.\u003c/p\u003e\\n\u003ch3\u003eWorldwide Brands\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"http://worldwidebrands.com/\\\"\u003eWorldwide Brands\u003c/a\u003e (WWB) is one of the oldest \u003ca href=\\\"/enterprise/blog/b2b-ecommerce-wholesale\\\"\u003eB2B wholesale\u003c/a\u003e supplier directories online. It lists more than 16 million wholesale products and costs $299 to gain lifetime access to the directory.\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003eTurn cheap wholesale products into a profitable business\u003c/h2\u003e\\n\u003cp\u003eThere’s a lot to consider when buying cheap wholesale products for resale, but success starts with choosing a winning product. Evaluate your profit margins, competition, and consumer demand before committing to any product. Then find a reputable wholesale supplier and test the products before placing a large order.\u003c/p\u003e\\n\u003cp\u003eIf wholesale marketplaces are too saturated, you can reach out to Shopify brands using the platform to \u003ca href=\\\"https://help.shopify.com/en/manual/online-sales-channels/wholesale/channel\\\"\u003esell their own wholesale products\u003c/a\u003e. It’s a smart way to connect with other merchants who sell unique wholesale products to a select group of retailers.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv\u003e\\n\u003ch2 id=\\\"6\\\"\u003eCheap wholesale products for resale FAQ\u003c/h2\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhere can I buy things for cheap to resell?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cul\u003e\\n\u003cli\u003eFaire\u003c/li\u003e\\n\u003cli\u003eAlibaba\u003c/li\u003e\\n\u003cli\u003eeWorldTrade\u003c/li\u003e\\n\u003cli\u003eTradeIndia\u003c/li\u003e\\n\u003cli\u003eWorldwide Brands\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eCan I buy in bulk and resell?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eRetail arbitrage is the process of buying products in bulk at a low price from a wholesale retailer. The brand then resells these products through its own ecommerce site or \u003ca href=\\\"https://www.shopify.com/retail/brick-and-mortar\\\"\u003ebrick-and-mortar\u003c/a\u003e store with a markup.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhat is easy to buy in bulk for resale?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eIt’s relatively easy to buy jewelry, party supplies, home décor, kitchen utensils, women’s clothing, and beauty products.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhat is cheaper, wholesale or resale?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eProducts bought wholesale directly from manufacturers are almost always cheaper than buying from retail stores. This is because retailers need to mark up their prices to cover costs and make a profit, while wholesale buyers get better deals by purchasing in bulk.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Reselling wholesale products is a great way to make money online. Here’s how to find, vet, and sell cheap wholesale products.\",\"\u003cp\u003e\u003cmeta charset=\\\"utf-8\\\"\u003e\u003cimg alt=\\\"image of a ceramic bowl representing a cheap product for wholesale\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/cheap_20wholesale_20products_20for_20resale_1.png?v=1699013040\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003cmeta charset=\\\"utf-8\\\"\u003eReselling wholesale products is a great way to make money online. Here’s how to find, vet, and sell cheap wholesale products.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":-5,\"_1186\":1944},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,1949,-5,1951,1954],{\"_1831\":1867,\"_1868\":1950,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/wholesale-products-for-resale\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/wholesale-products-for-resale\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/wholesale-products-for-resale\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/wholesale-products-for-resale\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/wholesale-products-for-resale\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/wholesale-products-for-resale\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/wholesale-products-for-resale\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/wholesale-products-for-resale\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/wholesale-products-for-resale\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/wholesale-products-for-resale\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/wholesale-products-for-resale\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/wholesale-products-for-resale\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/wholesale-products-for-resale\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/comprar-atacado-para-revender\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/grosshandel-fuer-wiederverkaeufer\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/comprar-al-por-mayor\\\"}\",{\"_1831\":1867,\"_1868\":1952,\"_1870\":1953},\"Michael Keenan\",\"second_author\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"2 Feb 2025\",{\"_1831\":1832,\"_158\":1957,\"_1583\":1958,\"_334\":1959,\"_1836\":1960,\"_1838\":1961,\"_1848\":1964,\"_123\":1965,\"_1851\":1966,\"_1853\":1967,\"_1660\":1968,\"_1857\":1969,\"_1864\":1970,\"_1878\":1962,\"_1879\":1963,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":1976,\"_1885\":1960},\"gid://shopify/Article/6065132\",\"free-advertising\",\"11 Free Advertising Ideas for Your Business in 2025\",\"2024-12-13T21:12:57Z\",{\"_1831\":1840,\"_378\":1962,\"_1842\":1963,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/free_2520advertising_acf4e02e-fdbf-487a-b6ae-5a15a9bed111.png?v=1740801203\",\"Illustration of a line of megaphones\",[719],\"\u003cp\u003e\u003ca href=\\\"/blog/what-is-advertising\\\" target=\\\"_blank\\\"\u003eAdvertising\u003c/a\u003e puts your business in front of its target audience, influencing them to buy the product or service you’re promoting.\u003c/p\u003e\\n\u003cp\u003eWhile most platforms charge for advertising space, it \u003cem\u003eis\u003c/em\u003e possible to get free advertising. \u003ca href=\\\"/blog/what-is-word-of-mouth-marketing\\\" target=\\\"_blank\\\"\u003eWord-of-mouth campaigns\u003c/a\u003e, online directory listings, and \u003ca href=\\\"/blog/email-newsletter\\\" target=\\\"_blank\\\"\u003eemail newsletters\u003c/a\u003e are all tactics for reaching potential customers without spending.\u003c/p\u003e\\n\u003cp\u003eNeed help figuring out where to start? The ideas below will help you spread the word about your business.\u003c/p\u003e\\n\u003ch2\u003e11 free and low-cost advertising ideas\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eWord of mouth\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eEmail newsletter\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#33\\\"\u003eContent marketing\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#44\\\"\u003ePR\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#55\\\"\u003eUser-generated content (UGC)\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#66\\\"\u003eCreator seeding\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#77\\\"\u003eClassified ads\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#88\\\"\u003eOrganic social media\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#99\\\"\u003eReview sites\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#1010\\\"\u003eGoogle Business Profile\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#1111\\\"\u003eLocal independent chambers of commerce\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eWhen \u003ca href=\\\"/blog/how-to-start-a-business\\\" target=\\\"_blank\\\"\u003estarting a new business\u003c/a\u003e, you probably won’t have money for a big advertising campaign, yet it’s an ideal time to run one. Here are 11 ideas for getting the word out without spending much or anything at all: \u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e1. Word of mouth\u003c/h3\u003e\\n\u003cp\u003eWord of mouth is the original free advertising campaign. If people like your product, they’ll tell their friends, and they’ll tell \u003cem\u003etheir\u003c/em\u003e friends, and … You can see where this is going.\u003c/p\u003e\\n\u003cp\u003eWord of mouth spreads naturally when your product is good, but that doesn’t mean you can’t help it along. Start by reaching out to your network.\u003c/p\u003e\\n\u003cp\u003eFounder Jing Gao sent personalized emails to 400 people when she launched the condiment brand \u003ca href=\\\"https://flybyjing.com/\\\" target=\\\"_blank\\\"\u003eFly By Jing\u003c/a\u003e. “I tried to find every single person I’ve ever met and write them a letter about what I was doing,” Jing told \u003ca href=\\\"/blog/fly-by-jing-reclaiming-culture\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eShopify Masters\u003c/em\u003e\u003c/a\u003e. “It’s a really time-consuming process, but it is rewarding because, at the end of it, you get your base of potential future customers.”\u003c/p\u003e\\n\u003cp\u003eAfter reaching out to family, friends, and acquaintances, try contacting organizations related to your product. \u003ca href=\\\"https://www.shopglade.com/\\\" target=\\\"_blank\\\"\u003eGlade Optics\u003c/a\u003e founder Curt Nichols credits some of his brand’s success to “early, unscalable actions” like emailing individual ski clubs to tell them about his ski goggles. \u003c/p\u003e\\n\u003cp\u003e“If we got 10 ski goggles out there, five of those people would tell their buddy on the chairlift about Glade, and that would create two new customers for us. That \u003ca href=\\\"/blog/marketing-flywheel\\\" target=\\\"_blank\\\"\u003emarketing flywheel\u003c/a\u003e is really, really effective,” Curt told \u003ca href=\\\"/blog/glade-optics-seasonal\\\" target=\\\"_blank\\\"\u003eShopify Masters\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3 id=\\\"22\\\"\u003e2. Email newsletter\u003c/h3\u003e\\n\u003cp\u003eIt costs nothing—except time—to \u003ca href=\\\"/blog/create-a-newsletter\\\" target=\\\"_blank\\\"\u003estart an email newsletter\u003c/a\u003e, yet it becomes a significant revenue driver for many brands. “Any time you have a channel like [email], that you own the relationship with the customer, and you’re not reliant on a third party to get your message out, is always beneficial,” Curt says.\u003c/p\u003e\\n\u003cp\u003eEmail lets you stay in touch with current customers and advertise new offerings. Then, as you \u003ca href=\\\"/blog/build-email-list\\\" target=\\\"_blank\\\"\u003ebuild your email list\u003c/a\u003e, you’ll capture people interested in your brand but who haven’t purchased yet. \u003c/p\u003e\\n\u003cp\u003eMany email marketing platforms offer a free tier of service to get started. As your list grows or campaigns get more sophisticated, you may have to spend—but the cost is low relative to paid channels like digital advertising.\u003c/p\u003e\\n\u003ch3 id=\\\"33\\\"\u003e3. Content marketing\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/what-is-content-marketing\\\" target=\\\"_blank\\\"\u003eContent marketing\u003c/a\u003e involves creating helpful content (like blog posts and videos) to engage your audience, and all it costs is time. As Anaita Sakar, cofounder of \u003ca href=\\\"https://www.heropackaging.co/\\\" target=\\\"_blank\\\"\u003eHero Packaging\u003c/a\u003e, told \u003ca href=\\\"/blog/hero-packaging-marketing-product-launches\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eShopify Masters\u003c/em\u003e\u003c/a\u003e: “Content is like that free tool that you can use to get brand awareness and traffic to your website and not have to pay a dollar for it.”\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/seo-content-marketing\\\" target=\\\"_blank\\\"\u003eSEO content marketing\u003c/a\u003e, for example, means getting your brand in front of customers using \u003ca href=\\\"/blog/organic-search\\\" target=\\\"_blank\\\"\u003eorganic search\u003c/a\u003e. Instead of (or in addition to) paying for expensive \u003ca href=\\\"/blog/google-ads-campaign\\\" target=\\\"_blank\\\"\u003eGoogle Ads campaigns\u003c/a\u003e, you can reach your audience by including targeted search terms and following \u003ca href=\\\"/blog/ecommerce-seo-best-practices\\\" target=\\\"_blank\\\"\u003eSEO best practices\u003c/a\u003e on your product pages, blog posts, and other content.\u003c/p\u003e\\n\u003cp\u003e“When you’re starting out as a bootstrapped business, it is critical that you are just pumping content, whether it’s educational or just product-based, to every platform at any given point in time,” Anaita says.\u003c/p\u003e\\n\u003ch3 id=\\\"44\\\"\u003e4. PR\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/what-is-public-relations\\\" target=\\\"_blank\\\"\u003ePublic relations\u003c/a\u003e, or PR, is how your business presents itself to the general public, especially in the press. Large companies often hire publicists to get their brands featured in newspapers, magazines, and online publications, but you can drum up \u003ca href=\\\"/blog/free-publicity\\\" target=\\\"_blank\\\"\u003efree publicity\u003c/a\u003e on your own. \u003c/p\u003e\\n\u003cp\u003eStart by researching journalists who cover topics in your niche. “I cold emailed several editors who I knew had interest in writing about Asian food, and two of them ended up writing pieces about [Fly by Jing’s crowdfunding] campaign,” Jing says. It helps if you have something topical to pitch journalists, like a new product launch, \u003ca href=\\\"/blog/what-is-crowdfunding\\\" target=\\\"_blank\\\"\u003ecrowdfunding campaign\u003c/a\u003e, or special event. \u003c/p\u003e\\n\u003cfigure style=\\\"text-align: start;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Fly by Jing's chile crisp got a shout-out in food magazine Saveur.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/saveur.png?v=1734118435\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eSource: \u003c/em\u003e\u003ca href=\\\"https://www.saveur.com/fly-by-jing-kickstarter-chile-crisp-sichuan-condiment/\\\"\u003e\u003cem\u003eSaveur\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"55\\\"\u003e5. UGC\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/user-generated-content\\\" target=\\\"_blank\\\"\u003eUser-generated content\u003c/a\u003e (UGC) is social media content customers create featuring your products. Think of it as word of mouth for the digital age.\u003c/p\u003e\\n\u003cp\u003eUGC happens organically, but there are things you can do to encourage customers’ posts, like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli aria-level=\\\"1\\\"\u003eRun a contest or giveaway that requires sharing a photo or video of your product in action.\u003c/li\u003e\\n\u003cli aria-level=\\\"1\\\"\u003eCreate a branded \u003ca href=\\\"/blog/instagram-hashtags\\\" target=\\\"_blank\\\"\u003eInstagram hashtag\u003c/a\u003e.\u003c/li\u003e\\n\u003cli aria-level=\\\"1\\\"\u003eStart a \u003ca href=\\\"/blog/tiktok-trends\\\" target=\\\"_blank\\\"\u003eTikTok trend\u003c/a\u003e. \u003c/li\u003e\\n\u003cli aria-level=\\\"1\\\"\u003eInteract with UGC by liking, commenting, and reposting (with credit to the creator).\u003c/li\u003e\\n\u003cli aria-level=\\\"1\\\"\u003eCreate a fun unboxing experience your customers will want to share on social.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e“Focusing on packaging in your business doesn’t make you boring,” Anaita Sakar, cofounder of Hero Packaging, told \u003ca href=\\\"/blog/hero-packaging-marketing-product-launches\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eShopify Masters\u003c/em\u003e\u003c/a\u003e. “That unboxing experience for your customer is so important.”\u003c/p\u003e\\n\u003cp\u003eAnaita found that making Hero’s compostable mailers pink added to the excitement of receiving a package: “Immediately, people are like, ’What is this?’ And they put it on their Stories and they talk about a compostable bag that’s bright pink and then they chop it up and put it in their home compost bin and it lends itself to such great user-generated content.”\u003c/p\u003e\\n\u003cfigure style=\\\"text-align: start;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Hero Packaging's signature compostable mailer is Instagram-worthy pink.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/melbourne.png?v=1734119033\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eSource: \u003c/em\u003e\u003ca href=\\\"https://www.instagram.com/hero.packaging/\\\"\u003e\u003cem\u003eInstagram\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"66\\\"\u003e6. Creator seeding\u003c/h3\u003e\\n\u003cp\u003eCreator seeding is the practice of gifting products to influencers in the hopes that they’ll use your product in their organic content. It’s not entirely free, because you have to give away products and pay for shipping, but it has a ripple effect when done well.\u003c/p\u003e\\n\u003cp\u003eBefore sending a product to a creator, consider how likely it is they’ll \u003cem\u003eactually\u003c/em\u003e use it on camera: “These people are getting hundreds of boxes, hundreds of DMs, every single day,” Graza founder Andrew Benin told \u003ca href=\\\"/blog/graza-branding\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eShopify Masters\u003c/em\u003e\u003c/a\u003e. Micro-influencers are more likely to open your package, but they’ll only use it if relevant, so research individual creators before sending them anything.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/product-packaging-design\\\" target=\\\"_blank\\\"\u003eProduct packaging\u003c/a\u003e impacts the effectiveness of creator-seeding campaigns. If your product is distinctive, it will capture attention. Graza olive oil, for example, has a signature green squeeze cap. When creators cook with it in videos or photos, you can tell. “Sometimes you don’t even see the whole bottle,” Andrew says. “You see a green cap here, you see a green cap there.”\u003c/p\u003e\\n\u003cp\u003e“These micro-moments in the creator economy and in content creation are what count,” Andrew says.\u003c/p\u003e\\n\u003cfigure style=\\\"text-align: start;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Graza's distinctive green cap helps the olive oil brand stand out on social media.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/graza_ce873d04-ec06-414e-934f-bad53385bf0d.png?v=1734119093\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eSource: \u003c/em\u003e\u003ca href=\\\"https://www.instagram.com/getgraza/\\\"\u003e\u003cem\u003eInstagram\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"77\\\"\u003e7. Classified ads\u003c/h3\u003e\\n\u003cp\u003eFree classified ads may not be intuitive, but they can be great for reaching out locally, especially for service-based businesses. Most classified ad sites offer free posts. \u003c/p\u003e\\n\u003cp\u003eSimply identify your product or service category on the free advertising site and follow site guidelines to create a post. Here are some classified ad websites to try:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli aria-level=\\\"1\\\"\u003e\u003ca href=\\\"http://classifiedads.com/\\\" target=\\\"_blank\\\"\u003eClassifiedAds.com\u003c/a\u003e\u003c/li\u003e\\n\u003cli aria-level=\\\"1\\\"\u003e\u003ca href=\\\"http://locanto.com/\\\" target=\\\"_blank\\\"\u003eLocanto\u003c/a\u003e\u003c/li\u003e\\n\u003cli aria-level=\\\"1\\\"\u003e\u003ca href=\\\"http://oodle.com/\\\" target=\\\"_blank\\\"\u003eOodle\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"88\\\"\u003e8. Organic social media\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/social-media-advertising\\\" target=\\\"_blank\\\"\u003eSocial media ad\u003c/a\u003e campaigns can be expensive, but creating an account and posting engaging content is usually free—and one of the best ways to reach new audiences. Use demographic data to identify your target audience’s preferred channels, then create accounts and start posting.\u003c/p\u003e\\n\u003cp\u003e“If you are starting a company and you don’t come from money and you don’t have that institutional money, get scrappy,” Dieux Skin cofounder Charlotte Palermino told \u003ca href=\\\"/blog/dieux-skin-build-trust-nyc-on-location\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eShopify Masters\u003c/em\u003e\u003c/a\u003e. “It’s incredible what you can do and build on your own. TikTok, for example—it’s like free marketing if you can figure it out.”\u003c/p\u003e\\n\u003cp\u003eCharlotte posts authentic videos of herself talking about things she cares about, like sunscreen legislation and plastic versus aluminum packaging. “I think if you feel like you could just talk about something for 10 minutes, then make a video on it and try to cut it down to two,” Charlotte says.\u003c/p\u003e\\n\u003cp\u003eDropshipping entrepreneur Kamil Sattar also recommends an \u003ca href=\\\"/blog/tiktok-organic\\\" target=\\\"_blank\\\"\u003eorganic TikTok strategy\u003c/a\u003e: “What works on TikTok is a video that doesn’t even look like an ad,” Kamil told \u003ca href=\\\"/blog/ecom-king-dropshipping\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eShopify Masters\u003c/em\u003e\u003c/a\u003e. “You want a very soft \u003ca href=\\\"/blog/what-is-a-call-to-action\\\" target=\\\"_blank\\\"\u003ecall to action\u003c/a\u003e at the end because if you don’t, and you make it aggressive, people are going to think it’s an ad and then they’re not going to want to buy from you.”\u003c/p\u003e\\n\u003cp\u003e\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/kK_l4PyM6Z8?si=s4FvhhU3xQDszxD7\\\" height=\\\"315\\\" width=\\\"560\\\"\u003e\u003c/iframe\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"99\\\"\u003e9. Review sites\u003c/h3\u003e\\n\u003cp\u003eFree business review sites like \u003ca href=\\\"https://www.yelp.com/\\\" target=\\\"_blank\\\"\u003eYelp\u003c/a\u003e, the world’s \u003ca href=\\\"https://www.similarweb.com/top-websites/category/reference-materials/public-records-and-directories/\\\" target=\\\"_blank\\\"\u003emost visited\u003c/a\u003e public record and directory site, aren’t just great for \u003ca href=\\\"/blog/social-proof\\\" target=\\\"_blank\\\"\u003esocial proof\u003c/a\u003e. Like free advertising sites, they also help new customers find local businesses.\u003c/p\u003e\\n\u003cp\u003eYelp listings are best suited to businesses with a physical location, such as in-person shops, gyms, or restaurants, while sites like \u003ca href=\\\"https://www.trustpilot.com/\\\" target=\\\"_blank\\\"\u003eTrustpilot\u003c/a\u003e cover online companies. Create a listing (or claim an existing one) for your business, and work on soliciting and responding to reviews. Businesses with high ratings typically appear at the top of local search results on Yelp.\u003c/p\u003e\\n\u003ch3 id=\\\"1010\\\"\u003e10. Google Business Profile\u003c/h3\u003e\\n\u003cp\u003eFormerly known as Google My Business, a \u003ca href=\\\"https://www.google.com/business/\\\" target=\\\"_blank\\\"\u003eGoogle Business Profile\u003c/a\u003e helps small businesses appear in Google search results, where \u003ca href=\\\"https://www.brightlocal.com/research/local-consumer-review-survey/\\\" target=\\\"_blank\\\"\u003e98% of\u003c/a\u003e searchers evaluate local companies. This channel is especially valuable for retailers with brick-and-mortar locations. \u003c/p\u003e\\n\u003cp\u003eClaim your free Google Business Profile and upload your business info, including operating hours, locations, and phone number. An optimized profile will appear on both the search engine results page and Google Maps when local shoppers search for businesses like yours.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://strawberriesandcream.com/\\\" target=\\\"_blank\\\"\u003eStrawberries \u0026amp; Cream\u003c/a\u003e appears in Google Maps results for “children’s clothing,” providing the brand with free advertising.\u003c/p\u003e\\n\u003cfigure style=\\\"text-align: start;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Strawberries \u0026amp; Cream Google map listing with a column of ads to the left of it.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/googlemaps.png?v=1734121464\\\"\u003e\u003c/figure\u003e\\n\u003ch3 id=\\\"1111\\\"\u003e11. Local independent chambers of commerce\u003c/h3\u003e\\n\u003cp\u003eStates all over the US have local \u003ca href=\\\"https://www.uschamber.com/\\\" target=\\\"_blank\\\"\u003echambers of commerce\u003c/a\u003e. It’s the world’s largest business organization, acting as a referral source for entrepreneurs. \u003c/p\u003e\\n\u003cp\u003eJoin the US Chamber of Commerce for $300 to $400 a year. Although membership isn’t free, perks may include advertising, networking opportunities, and a monthly email blast to more than 30,000 contacts.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003ch2\u003eFree advertising FAQ\u003c/h2\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eHow can I utilize free advertising effectively?\u003c/h3\u003e\\n\u003cp\u003e\u003cmeta charset=\\\"utf-8\\\"\u003eUtilizing free advertising can involve leveraging social media platforms, local community boards, and word-of-mouth referrals. Engaging content, like informative blog posts or videos, can attract attention without monetary investment while reaching potential customers organically.\u003cbr\u003e\u003c/p\u003e\\n\u003ch3\u003eWhy should I use free advertising?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eThe rising costs of paid advertising channels means small business owners must compete for brand visibility. Free online advertising strategies help entrepreneurs combat costs and experiment with channels and audience engagement as they grow.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhat are some free advertising tactics?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eSome free advertising tactics are word-of-mouth campaigns, online directory listings, and email newsletters. These channels make it possible to reach potential customers without spending.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhere can I advertise my product for free?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eOnline directories, review sites, and classified ad sites function as free advertising websites, often allowing local businesses to post free ads to reach potential customers.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Effective advertising puts your business in front of its target audience. Here are eight free advertising ideas if you're unsure where to start.\",\"\u003cp\u003eEffective advertising puts your business in front of its target audience. Here are eight free advertising ideas if you're unsure where to start.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":-5,\"_1186\":1966},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,1971,1973,-5,1975],{\"_1831\":1867,\"_1868\":1972,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/free-advertising\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/free-advertising\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/free-advertising\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/free-advertising\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/free-advertising\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/free-advertising\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/free-advertising\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/free-advertising\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/free-advertising\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/free-advertising\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/free-advertising\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/free-advertising\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/free-advertising\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/publicidade-gratuita\\\",\\\"zh-cn\\\":\\\"https://www.shopify.com/zh/blog/free-advertising\\\",\\\"ja\\\":\\\"https://www.shopify.com/jp/blog/free-advertising\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/kostenlos-werbung-schalten\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/11541105-5-strategies-publicitaires-gratuites-que-true-rivalry-utilise-pour-augmenter-son-exposition\\\",\\\"nl\\\":\\\"https://www.shopify.com/nl/blog/gratis-adverteren\\\"}\",{\"_1831\":1867,\"_1868\":1974,\"_1870\":1874},\"[{\\\"title\\\":\\\"A 14-Point Ecommerce Checklist to Launch Your Shopify Store\\\",\\\"url\\\":\\\"blog/shopify-store-launch-checklist\\\"},{\\\"title\\\":\\\"The Ultimate Guide to International Ecommerce\\\",\\\"url\\\":\\\"blog/international-ecommerce\\\"},{\\\"title\\\":\\\"What is Shopify and How Does it Work?\\\",\\\"url\\\":\\\"blog/what-is-shopify\\\"},{\\\"title\\\":\\\"25 Alternatives to Running Paid Ads to Promote Your Business\\\",\\\"url\\\":\\\"blog/how-to-promote-your-business\\\"},{\\\"title\\\":\\\"Digital Marketing Essentials- An Overview of 6 Important Channels\\\",\\\"url\\\":\\\"blog/digital-marketing\\\"},{\\\"title\\\":\\\"How to Network in Today's World- Tips and Tactics for Creating Priceless Connections\\\",\\\"url\\\":\\\"blog/how-to-network\\\"},{\\\"title\\\":\\\"12 Powerful Google Ads Examples From Ecommerce Brands\\\",\\\"url\\\":\\\"blog/google-ad-examples-1\\\"},{\\\"title\\\":\\\"12 Types of Marketing- A Guide to Different Marketing Strategies\\\",\\\"url\\\":\\\"blog/types-marketing\\\"},{\\\"title\\\":\\\"Marketing vs. Advertising- How Are They Different?\\\",\\\"url\\\":\\\"blog/marketing-vs-advertising\\\"},{\\\"title\\\":\\\"The 5-Step Marketing Strategy to Grow Your Business\\\",\\\"url\\\":\\\"blog/marketing-strategy\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"13 Dec 2024\",{\"_1831\":1832,\"_158\":1978,\"_1583\":1979,\"_334\":1980,\"_1836\":1981,\"_1838\":1982,\"_1848\":1985,\"_123\":1986,\"_1851\":1987,\"_1853\":1988,\"_1660\":1989,\"_1857\":1990,\"_1864\":1991,\"_1878\":1983,\"_1879\":1984,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":1997,\"_1885\":1981},\"gid://shopify/Article/558222966818\",\"117806725-how-to-launch-an-online-store-with-no-cash-investment\",\"How To Start an Online Boutique With No Money (2025)\",\"2024-12-11T06:30:00Z\",{\"_1831\":1840,\"_378\":1983,\"_1842\":1984,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20an_20online_20boutique_20with_20no_20money_5b96b3bb-c804-410a-a73e-2f46604aeb07.png?v=1729266308\",\"piggy bank representing stating an online boutique\",[1600],\"\u003cp\u003eYou have a passion for clothes and want to \u003ca href=\\\"/blog/start-online-boutique\\\" target=\\\"_blank\\\"\u003estart an online boutique\u003c/a\u003e. It’s a great small business idea—you’ll capture some of the estimated \u003ca href=\\\"https://www.statista.com/topics/5091/apparel-market-worldwide/#topicOverview\\\" target=\\\"_blank\\\"\u003e$1.7 trillion\u003c/a\u003e consumers spend on clothes each year.\u003c/p\u003e\\n\u003cp\u003eThe problem? You don’t have any money to invest in starting a \u003ca href=\\\"/blog/clothing-business\\\" target=\\\"_blank\\\"\u003eclothing business\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eHere’s how to start an online boutique with no money. From discovering products to promoting them online, you’ll get your clothing boutique up and running in record speed—even if you’re budget-strapped.\u003c/p\u003e\\n\u003ch2\u003eHow to start an online boutique with no money\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eChoose a business model\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eSelect products to sell\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eWrite a business plan\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eCreate a brand\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eOpen your online store\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eDecide on your shipping strategy\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003ePrice your boutique’s inventory\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eGet set up to take payment\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eStart promoting your online store\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003eOptimize your online store\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"1\\\"\u003e1. Choose a business model\u003c/h3\u003e\\n\u003cp\u003eA \u003ca href=\\\"/blog/business-model\\\" target=\\\"_blank\\\"\u003ebusiness model\u003c/a\u003e describes how you’ll sell clothes through your online clothing store.\u003c/p\u003e\\n\u003cp\u003eDropshipping is an appropriate business model for clothing businesses with limited funds. By partnering with a \u003ca href=\\\"/blog/dropshipping-clothing-suppliers\\\" target=\\\"_blank\\\"\u003edropshipping clothing supplier\u003c/a\u003e, you can access a large inventory without needing to pay for stock upfront. When you sell an item, your dropshipping supplier will charge you, then organize order fulfillment.\u003c/p\u003e\\n\u003cp\u003eAs a result, businesses using a dropshipping model are responsible solely for marketing. It’s a supplier’s responsibility to pick, pack, and ship items from your boutique to customers.\u003c/p\u003e\\n\u003cp\u003eOther budget-friendly business models include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/206934729-how-to-start-a-clothing-line\\\" target=\\\"_blank\\\"\u003eMaking your own clothes\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/private-label\\\" target=\\\"_blank\\\"\u003ePrivate labeling\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/print-on-demand\\\" target=\\\"_blank\\\"\u003ePrint on demand\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/VdtoYeovMhE?si=KH7tcmDIeBHa9r2d\\\" height=\\\"315\\\" width=\\\"560\\\" teidentifier=\\\"kj0hiw0wmqslxcgndoz\\\" allowfullscreen=\\\"\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003ch3 id=\\\"2\\\"\u003e2. Select products to sell\u003c/h3\u003e\\n\u003cp\u003eChoosing a \u003ca href=\\\"/blog/niche-markets\\\" target=\\\"_blank\\\"\u003eniche market\u003c/a\u003e for your boutique means you can be known as the go-to place for a specific type of clothing line. You could choose bestselling items in categories like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/211022217-sell-vintage-clothing-online\\\" target=\\\"_blank\\\"\u003eVintage clothes\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/213580873-running-a-global-baby-brand\\\" target=\\\"_blank\\\"\u003eBaby clothes\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/pet-business\\\" target=\\\"_blank\\\"\u003eDog clothes\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/ashley-nell-tipton-plus-fashion\\\" target=\\\"_blank\\\"\u003ePlus-size clothing\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/stacy-london-on-vegan-fashion\\\" target=\\\"_blank\\\"\u003eVegan clothes\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eNext, find suppliers that can provide quality products. “We follow fashion influencers and publications and conduct keyword research, and we put our own spin on streetwear staples,” says John Petersen, founder of \u003ca href=\\\"https://1550brand.com\\\" target=\\\"_blank\\\"\u003e1550 Brand\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e“When we first got started, we had a lot of manufacturers reach out to us, but we weren’t ready to step into mass production yet. Now that we are moving toward that, we were able to vet a manufacturer we like and trust from the list of those who had contacted us in the past.\u003c/p\u003e\\n\u003cp\u003e“We’re also \u003ca href=\\\"/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\\\" target=\\\"_blank\\\"\u003eusing Alibaba to source suppliers\u003c/a\u003e for smaller branded items, like tags and dust bags. We spend a lot of time reading reviews and ratings and reaching out to multiple suppliers until we find one who can meet our needs as a small business with small order quantities.\u003c/p\u003e\\n\u003cp\u003e“It takes time and legwork—and many late nights talking with suppliers overseas—but it is completely worth it to be able to offer our customers unique products and a unique experience.”\u003c/p\u003e\\n\u003ch3 id=\\\"3\\\"\u003e3. Write a business plan\u003c/h3\u003e\\n\u003cp\u003eAn online boutique \u003ca href=\\\"/blog/components-of-a-business-plan\\\"\u003ebusiness plan\u003c/a\u003e details how your store will attract customers and make money online. Use this free \u003ca href=\\\"/blog/business-plan-template\\\"\u003ebusiness plan template\u003c/a\u003e to break down how you plan to work with minimal investment, including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eYour \u003ca href=\\\"/blog/types-businesses\\\"\u003ebusiness structure\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eHow you’ll \u003ca href=\\\"/blog/product-sourcing-apps\\\"\u003esource inventory\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eWhether you need a \u003ca href=\\\"/blog/business-license\\\"\u003ebusiness license\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eIf you’ll secure \u003ca href=\\\"/blog/business-financing\\\"\u003efinancing or funding\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eWho your \u003ca href=\\\"/blog/competitive-analysis\\\"\u003ecompetitors\u003c/a\u003e are\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/cost-to-start-business\\\"\u003eBudgets\u003c/a\u003e for inventory, marketing, and paid advertising\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eWhile you’re planning, spend some time crafting a \u003ca href=\\\"/blog/marketing-plan\\\" target=\\\"_blank\\\"\u003emarketing plan\u003c/a\u003e that details your target market and how you plan to reach them.\u003c/p\u003e\\n\u003cp\u003eWhich social media marketing platforms will you use? What types of content does your target audience engage with? How will you drive them to your online clothing store?\u003c/p\u003e\\n\u003cp\u003eHere's a \u003ca href=\\\"/blog/marketing-plan-template\\\" target=\\\"_blank\\\"\u003efree marketing plan template\u003c/a\u003e to help answer these questions.\u003c/p\u003e\\n\u003ch3 id=\\\"4\\\"\u003e4. Create a brand\u003c/h3\u003e\\n\u003cp\u003eA brand sets your online boutique apart. Yours should communicate what you sell, who you sell to, and why someone should buy from your clothing boutique.\u003c/p\u003e\\n\u003cp\u003eTo \u003ca href=\\\"/blog/how-to-diy-a-visual-brand\\\" target=\\\"_blank\\\"\u003eDIY a visual brand\u003c/a\u003e on a budget, create:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/4660242-what-should-i-name-my-online-store\\\" target=\\\"_blank\\\"\u003eA business name\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/tools/slogan-maker\\\" target=\\\"_blank\\\"\u003eA tagline or slogan\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/value-proposition\\\" target=\\\"_blank\\\"\u003eA value proposition\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/brand-values\\\" target=\\\"_blank\\\"\u003eCore values\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/how-to-build-a-brand\\\" target=\\\"_blank\\\"\u003eA visual identity\u003c/a\u003e, including a professional \u003ca href=\\\"/blog/how-to-design-logo\\\" target=\\\"_blank\\\"\u003elogo\u003c/a\u003e, colors, and fonts\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eWhatever you choose, be consistent with your online business’s \u003ca href=\\\"/blog/what-is-branding\\\"\u003ebranding\u003c/a\u003e across all touchpoints with potential customers.\u003c/p\u003e\\n\u003cp\u003eChildren’s clothing brand \u003ca href=\\\"https://babymori.com/\\\"\u003eMORI\u003c/a\u003e, for example, uses a consistent set of images, colors, and fonts across its ecommerce website and social media accounts. Anyone visiting either storefront gets the same branded experience.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Mori product photography on its website and social media channel\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Frame_1_15.png?v=1710190785\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eMORI.\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"5\\\"\u003e5. Open your online store\u003c/h3\u003e\\n\u003cp\u003eTo sell clothing, you need your own website for customers to visit, browse, and purchase your inventory.\u003c/p\u003e\\n\u003cp\u003eAn \u003ca href=\\\"/blog/start-online-store\\\" target=\\\"_blank\\\"\u003eonline store\u003c/a\u003e gives you greater control over your brand experience than using marketplaces like \u003ca href=\\\"/blog/sell-on-etsy\\\" target=\\\"_blank\\\"\u003eEtsy\u003c/a\u003e, and helps you retain important customer data that can be used for future retargeting.\u003c/p\u003e\\n\u003cp\u003ePay attention to the following elements of your own online store:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/clothing-photography\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eClothing product photography.\u003c/strong\u003e\u003c/a\u003e Showcase what your boutique inventory looks like in various scenarios, like models of various sizes, hung on a hanger, or folded up.\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eProduct descriptions.\u003c/strong\u003e\u003c/a\u003eShare your size guide, the material you use, and why your boutique’s inventory is different from other brands.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e\u003ca href=\\\"/blog/website-navigation\\\"\u003eNavigation\u003c/a\u003e. \u003c/strong\u003eHelp people discover new products in your boutique by linking bestselling products and categories.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eStore policies.\u003c/strong\u003e From \u003ca href=\\\"/blog/shipping-policy\\\" target=\\\"_blank\\\"\u003eshipping\u003c/a\u003e to \u003ca href=\\\"/blog/return-policy\\\" target=\\\"_blank\\\"\u003ereturns\u003c/a\u003e, giving potential customers this essential information upfront often makes them more comfortable making their first purchase.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThe best part? You don’t need tons of cash to get started. Start selling online with \u003ca href=\\\"/starter\\\"\u003eShopify’s Starter plan\u003c/a\u003e. For $5 per month, you’ll get all the tools you need to sell via social media.\u003c/p\u003e\\n\u003cp\u003eMariko Ichikawa found it was easy to get an ecommerce platform up and running for her \u003ca href=\\\"https://marikoichikawa.com/\\\" target=\\\"_blank\\\"\u003eeponymous brand\u003c/a\u003e. “Shopify makes it super easy for anyone to create a really nice, professional, and useful website, so long as you do a little research into what themes work best for you, and are willing to pay a little money for their use,” she says.\u003c/p\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/b2HIwWAQRfk?si=oILi-ae_56JKOAdv\\\" height=\\\"315\\\" width=\\\"560\\\" teidentifier=\\\"xdenome1aumlxcgndjl\\\" allowfullscreen=\\\"\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003ch3 id=\\\"6\\\"\u003e6. Decide on your shipping strategy\u003c/h3\u003e\\n\u003cp\u003eHow will you get items from your online boutique to your customers?\u003c/p\u003e\\n\u003cp\u003eConsider domestic and \u003ca href=\\\"/blog/international-shipping\\\" target=\\\"_blank\\\"\u003einternational shipping rates\u003c/a\u003e, and whether you’ll offer free shipping. Many shoppers are willing to spend more to qualify for \u003ca href=\\\"/blog/free-shipping-and-conversion\\\" target=\\\"_blank\\\"\u003efree shipping\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003ePut this into practice by promoting free shipping on orders above a certain threshold, such as \u003ca href=\\\"https://kerrits.com/\\\" target=\\\"_blank\\\"\u003eKerrits’\u003c/a\u003e free shipping banner:\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Frame_1_16.png?v=1710191579\\\" alt=\\\"Kerrits homepage has a free shipping banner\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eKerrits.\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eUse \u003ca href=\\\"/shipping\\\" target=\\\"_blank\\\"\u003eShopify Shipping\u003c/a\u003e for discounted shipping rates. It will prevent extra costs that deter \u003ca href=\\\"/blog/shopping-cart-abandonment\\\" target=\\\"_blank\\\"\u003ealmost half\u003c/a\u003e of potential customers from making a purchase.\u003c/p\u003e\\n\u003cp\u003eShipping decisions are taken off your plate entirely if you’re using the dropshipping business model to run your online boutique. \u003ca href=\\\"/blog/dropshipping-fulfillment\\\" target=\\\"_blank\\\"\u003eOrder fulfillment\u003c/a\u003e and shipping are the responsibility of your dropshipping supplier.\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e7. Price your boutique’s inventory\u003c/h3\u003e\\n\u003cp\u003eOne of the hardest things about opening an online boutique and becoming a small business owner is pricing your inventory. In order to turn a \u003ca href=\\\"/blog/what-is-profit-margin\\\"\u003eprofit\u003c/a\u003e, you’ll need to sell products for more than they’re costing you.\u003c/p\u003e\\n\u003cp\u003eConsider different pricing strategies, such as:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/pricing-strategies\\\" target=\\\"_blank\\\"\u003eValue-based pricing\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/competitive-pricing\\\" target=\\\"_blank\\\"\u003eCompetitive pricing\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/psychological-pricing\\\" target=\\\"_blank\\\"\u003ePsychological pricing\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/retail/penetration-pricing\\\" target=\\\"_blank\\\"\u003ePenetration pricing\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/retail/retail-discounts-with-profits\\\" target=\\\"_blank\\\"\u003eDiscounting\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eRegardless of which pricing model you’re using, calculate profit margins using \u003ca href=\\\"/tools/profit-margin-calculator\\\" target=\\\"_blank\\\"\u003ethis free calculator\u003c/a\u003e. Bake fixed costs (mainly your domain and Shopify plan) into your product pricing to make sure you’re still turning a profit after paying for the online boutique’s overheads.\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e8. Get set up to take payment\u003c/h3\u003e\\n\u003cp\u003eYou’ve set the prices for each item in your online boutique. Next, get your payment processor up and running to collect money from each customer.\u003c/p\u003e\\n\u003cp\u003eThe most popular payment method is debit or credit card. Accept these on your online store using \u003ca href=\\\"/payments\\\" target=\\\"_blank\\\"\u003eShopify Payments\u003c/a\u003e. Customers can use their American Express, Visa, or Mastercard to pay for online purchases.\u003c/p\u003e\\n\u003cp\u003eAlongside debit and credit cards, offer alternative \u003ca href=\\\"/blog/payment-options\\\" target=\\\"_blank\\\"\u003epayment methods\u003c/a\u003e on your boutique to generate more sales. That includes:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/mobile-payment\\\"\u003eMobile wallets\u003c/a\u003e, such as Apple Pay or Google Pay\u003c/li\u003e\\n\u003cli\u003eBuy now, pay later options, such as \u003ca href=\\\"https://help.shopify.com/en/manual/payments/shop-pay-installments\\\" target=\\\"_blank\\\"\u003eShop Pay Installments\u003c/a\u003e or Klarna\u003c/li\u003e\\n\u003cli\u003eBank transfer\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"9\\\"\u003e9. Start promoting your online boutique\u003c/h3\u003e\\n\u003cp\u003eYour job isn’t over once your boutique is up and running. Smart digital marketing strategies increase the odds of people stumbling upon your online store. The more ecommerce website traffic you have, the greater your chance at \u003ca href=\\\"/blog/make-money-online\\\" target=\\\"_blank\\\"\u003emaking money online\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003ePromote your online boutique using \u003ca href=\\\"/blog/free-publicity\\\" target=\\\"_blank\\\"\u003efree promotion tactics\u003c/a\u003e like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eGifting free products to fashion \u003ca href=\\\"/blog/influencer-marketing\\\"\u003einfluencers\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://www.shopify.com/blog/link-building-strategies\\\"\u003eGuest posting\u003c/a\u003e on clothing publications\u003c/li\u003e\\n\u003cli\u003ePosting \u003ca href=\\\"/blog/how-to-use-instagram-reels-marketing\\\"\u003eInstagram Reels\u003c/a\u003e or \u003ca href=\\\"/blog/how-to-use-tiktok\\\"\u003eTikTok videos\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eOffering a \u003ca href=\\\"/blog/discounts-and-coupons\\\"\u003ediscount code\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eRunning an automated \u003ca href=\\\"/blog/email-campaign\\\"\u003eemail marketing campaign\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eHosting a \u003ca href=\\\"/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests\\\"\u003esocial media giveaway\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eInvesting in \u003ca href=\\\"/blog/google-ads-vs-facebook-ads\\\"\u003eFacebook or Google ads\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eUsing \u003ca href=\\\"/blog/ecommerce-seo-beginners-guide\\\"\u003esearch engine optimization (SEO)\u003c/a\u003e to help your store appear in search results\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.tiktok.com/@oddmuselondon\\\" target=\\\"_blank\\\"\u003eOdd Muse\u003c/a\u003e, for example, creates videos of people wearing its clothes. These videos lean on trending videos or sounds—with some videos racking up millions of views.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/tiktok_6cf34143-be4c-46c6-95ea-2f860f111934.png?v=1702487270\\\" alt=\\\"Odd Muse London's TikTok feed.\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eOdd Muse.\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"10\\\"\u003e10. Optimize your online store\u003c/h3\u003e\\n\u003cp\u003eFor an online store, experts recommend considering an average conversion rate of 2.5% to be your benchmark. That said, \u003ca href=\\\"https://www.oberlo.com/statistics/average-ecommerce-conversion-rate\\\"\u003ethe latest data shows\u003c/a\u003e an average 1.58% conversion rate across ecommerce businesses in 2024.\u003c/p\u003e\\n\u003cp\u003eThe type of traffic you’re driving to your online boutique largely impacts your conversion rate. But there are things you can do to squeeze more revenue from existing website visitors.\u003c/p\u003e\\n\u003cp\u003eUse \u003ca href=\\\"/analytics\\\" target=\\\"_blank\\\"\u003eShopify Analytics\u003c/a\u003e to find your store’s conversion rate, then optimize your website with \u003ca href=\\\"/blog/19-cro-growth-expert-tips\\\" target=\\\"_blank\\\"\u003econversion rate optimization (CRO) tactics\u003c/a\u003e like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/1-click-checkout\\\" target=\\\"_blank\\\"\u003eOne-click checkout\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003eTrust signals, such as payment processor logos or \u003ca href=\\\"/blog/return-policy\\\"\u003efree returns policy\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/the-complete-guide-to-ab-testing\\\" target=\\\"_blank\\\"\u003eA/B testing\u003c/a\u003e elements on the page, such as your product photos or layout\u003c/li\u003e\\n\u003cli\u003eShowcasing \u003ca href=\\\"/blog/social-proof\\\"\u003esocial proof\u003c/a\u003e, such as customer reviews or user-generated content\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/cro-for-mobile\\\"\u003eMobile-first design\u003c/a\u003e that automatically resizes based on a visitor’s device\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv data-related-article-block=\\\"true\\\"\u003e\u003c/div\u003e\\n\u003ch2\u003eYou don’t need cash to start an online boutique\u003c/h2\u003e\\n\u003cp\u003eOpening an online boutique is a \u003ca href=\\\"/blog/start-business-without-money\\\" target=\\\"_blank\\\"\u003egreat low-cost business idea\u003c/a\u003e. Choose a business model that doesn’t require upfront cash, like dropshipping or print on demand, and explain how you’ll work around a minimal budget with a solid business plan.\u003c/p\u003e\\n\u003cp\u003e\u003cmeta charset=\\\"utf-8\\\"\u003e\u003cstrong\u003eRead more: \u003c/strong\u003e\u003ca href=\\\"/blog/206072649-shopify-apps-for-fashion\\\" target=\\\"_blank\\\"\u003eThe 17 Best Shopify Apps for Clothing Stores\u003c/a\u003e\u003c/p\u003e\\n\u003ch3\u003e\u003c/h3\u003e\\n\u003chr\u003e\u003ccenter\u003e\\n\u003ch3\u003eReady to create your first business? Start your free trial of Shopify—no credit card required.\u003c/h3\u003e\\n\u003cdiv data-signup=\\\"\\\"\u003e\u003c/div\u003e\\n\u003c/center\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\" style=\\\"text-align: left;\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2\u003eHow to start an online boutique with no money FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs owning an online boutique profitable?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003eAn online boutique can become a profitable business, since it allows you to tap into the estimated $1.7 trillion global consumers spend on fashion. The key to success is monitoring your profit margins and selling clothes at a higher price than they cost you.\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do I start a small online clothing business from home?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003eStart by choosing a business model that doesn’t require upfront investment, such as dropshipping. Find a reliable supplier, sync their inventory with your online store, and start promoting your boutique online.\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow much does it cost to start a boutique?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003eStart an online business for as little as $1 per month with \u003ca href=\\\"https://www.shopify.com/starter\\\" title=\\\"Shopify Starter Plan\\\"\u003eShopify’s Starter plan\u003c/a\u003e. If you’re dropshipping inventory for your online boutique, you’ll only pay for inventory once you’ve sold it.\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat can be sold in a boutique?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eT-shirts\u003c/li\u003e\\n\u003cli\u003eSweaters\u003c/li\u003e\\n\u003cli\u003eJewelry\u003c/li\u003e\\n\u003cli\u003eHandbags\u003c/li\u003e\\n\u003cli\u003eCosmetics\u003c/li\u003e\\n\u003cli\u003eLuxury goods\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhere do boutiques buy their inventory?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eThrift stores\u003c/li\u003e\\n\u003cli\u003eDirectly from manufacturers\u003c/li\u003e\\n\u003cli\u003eDropshipping suppliers\u003c/li\u003e\\n\u003cli\u003eWholesale fashion retailers\u003c/li\u003e\\n\u003cli\u003eOnline marketplaces like eBay\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Looking to sell clothes online? Here’s how to start an online boutique from scratch with minimal upfront investment.\",\"\u003cp\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20start_20an_20online_20boutique_20with_20no_20money.png?v=1702486139\\\" alt=\\\"piggy bank representing stating an online boutique\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eLooking to sell clothes online? Here’s how to start an online boutique from scratch with minimal upfront investment.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":1980,\"_1186\":1987},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,1992,1994,-5,1996],{\"_1831\":1867,\"_1868\":1993,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/117806725-how-to-launch-an-online-store-with-no-cash-investment\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/117806725-how-to-launch-an-online-store-with-no-cash-investment\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/117806725-how-to-launch-an-online-store-with-no-cash-investment\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/117806725-how-to-launch-an-online-store-with-no-cash-investment\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/117806725-how-to-launch-an-online-store-with-no-cash-investment\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/117806725-how-to-launch-an-online-store-with-no-cash-investment\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/117806725-how-to-launch-an-online-store-with-no-cash-investment\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/117806725-how-to-launch-an-online-store-with-no-cash-investment\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/117806725-how-to-launch-an-online-store-with-no-cash-investment\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/117806725-how-to-launch-an-online-store-with-no-cash-investment\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/117806725-how-to-launch-an-online-store-with-no-cash-investment\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/117806725-how-to-launch-an-online-store-with-no-cash-investment\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/117806725-how-to-launch-an-online-store-with-no-cash-investment\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/onlineshop-gruenden\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/vendre-des-vetements-en-ligne\\\"}\",{\"_1831\":1867,\"_1868\":1995,\"_1870\":1874},\"[{\\\"title\\\":\\\"Learn How To Become a Reseller And Start Selling Right Away\\\",\\\"url\\\":\\\"blog/reseller-business\\\"},{\\\"title\\\":\\\"30 Best Passive Income Ideas To Build Your Wealth (2024)\\\",\\\"url\\\":\\\"blog/passive-income-ideas\\\"},{\\\"title\\\":\\\"5 Steps for Converting Real-Time Audience Insights Into High-Demand Merchandise\\\",\\\"url\\\":\\\"blog/converting-real-time-audience-insights-into-high-demand-merchandise\\\"},{\\\"title\\\":\\\"How to Sell Art Online- The Ultimate Guide\\\",\\\"url\\\":\\\"blog/211990409-how-to-sell-art-online\\\"},{\\\"title\\\":\\\"How to Make and Sell Stickers Online\\\",\\\"url\\\":\\\"blog/how-to-make-sell-stickers\\\"},{\\\"title\\\":\\\"How To Sell Sex Toys Online in 2024\\\",\\\"url\\\":\\\"blog/sell-sex-toys\\\"},{\\\"title\\\":\\\"How to Start a Candle Business (with Examples)\\\",\\\"url\\\":\\\"blog/candle-business\\\"},{\\\"title\\\":\\\"How To Make Money on YouTube: 7 Simple Ways (+Video)\\\",\\\"url\\\":\\\"blog/198134793-how-to-make-money-on-youtube\\\"},{\\\"title\\\":\\\"16 Ecommerce Business Ideas To Generate Profit Fast\\\",\\\"url\\\":\\\"blog/10580693-how-to-start-an-ecommerce-business-without-spending-any-money\\\"},{\\\"title\\\":\\\"What Is Passive Income? Ultimate Guide With Examples\\\",\\\"url\\\":\\\"blog/passive-income\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"11 Dec 2024\",{\"_1831\":1832,\"_158\":1999,\"_1583\":2000,\"_334\":2001,\"_1836\":2002,\"_1838\":2003,\"_1848\":2006,\"_123\":2007,\"_1851\":2008,\"_1853\":2009,\"_1660\":2010,\"_1857\":2011,\"_1864\":2012,\"_1878\":2004,\"_1879\":2005,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2021,\"_1885\":2002},\"gid://shopify/Article/556919095330\",\"pinterest-affiliate-marketing\",\"Pinterest Affiliate Marketing: A Comprehensive Guide for 2025\",\"2024-12-09T06:30:00Z\",{\"_1831\":1840,\"_378\":2004,\"_1842\":2005,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/image6_2bc64cb8-32d8-43f5-9a45-465e7c61bad6.png?v=1729897451\",\"red circles against a red background with the Pinterest logo on them: pinterest affiliate marketing\",[719],\"\u003cp\u003ePinterest is more than a social media platform; it’s a visual search engine where users go to discover ideas and inspiration. For \u003ca href=\\\"/blog/affiliate-marketing\\\"\u003eaffiliate marketers\u003c/a\u003e, this makes Pinterest an opportunity to reach a highly engaged audience actively seeking products and solutions.\u003c/p\u003e\\n\u003cp\u003eAhead, learn how to put your Pinterest account to work and generate \u003ca href=\\\"/blog/passive-income-ideas\\\"\u003epassive income\u003c/a\u003e on the platform.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is Pinterest affiliate marketing?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eWhy use Pinterest for affiliate marketing?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e11 Pinterest affiliate marketing tips\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003ePinterest affiliate marketing FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is Pinterest affiliate marketing?\u003c/h2\u003e\\n\u003cp\u003ePinterest is a social media platform with more than \u003ca rel=\\\"nofollow\\\" href=\\\"https://business.pinterest.com/audience/\\\" target=\\\"_blank\\\"\u003e535 million active monthly users\u003c/a\u003e and a reach that covers everyone from Gen Z to high-income households.\u003c/p\u003e\\n\u003cp\u003eOn Pinterest, content is formatted as “pins,” which contain images, videos, and links to a website. Users browse and save pins to create virtual mood boards.\u003c/p\u003e\\n\u003cp\u003ePinterest affiliate marketing is a way to earn money by promoting products and services through pins on Pinterest. When users click on an \u003ca href=\\\"/blog/how-to-make-affiliate-links\\\"\u003eaffiliate link\u003c/a\u003e in your pin and make a purchase from your affiliate partner, you receive a commission. This method allows you to combine your passion for sharing social content with the potential for income generation.\u003c/p\u003e\\n\u003cp\u003eMore targeted than \u003ca href=\\\"/blog/social-commerce\\\"\u003esocial commerce\u003c/a\u003e, Pinterest affiliate marketing builds on the idea of community and shared interests. If you are promoting products on Pinterest, you are typically reaching an audience with interests in \u003ca href=\\\"/blog/niche-markets\\\"\u003eniche markets\u003c/a\u003e such as travel, home décor, food, and other visually appealing areas.\u003c/p\u003e\\n\u003ch3\u003eHow does affiliate marketing work on Pinterest?\u003c/h3\u003e\\n\u003cp\u003eThe process of promoting affiliate links through Pinterest is straightforward. It involves capturing traffic on the platform and driving it toward your affiliate partner’s website. Here are the basic steps:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eJoin an affiliate program:\u003c/strong\u003e Look for \u003ca href=\\\"/blog/best-affiliate-programs\\\"\u003eaffiliate programs\u003c/a\u003e that align with your interests. Popular platforms include \u003ca rel=\\\"nofollow\\\" href=\\\"https://www.shareasale.com/info/\\\" target=\\\"_blank\\\"\u003eShareASale\u003c/a\u003e and \u003ca href=\\\"/affiliates\\\"\u003eShopify\u003c/a\u003e. Choose products that resonate with your audience to increase the likelihood of conversions.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDesign engaging pins:\u003c/strong\u003e Create visually appealing pins that capture attention and comply with Pinterest’s \u003ca rel=\\\"nofollow\\\" href=\\\"https://policy.pinterest.com/en/community-guidelines\\\" target=\\\"_blank\\\"\u003ecommunity guidelines\u003c/a\u003e for advertising content. Use free tools like \u003ca href=\\\"/blog/how-to-make-money-with-canva\\\"\u003eCanva\u003c/a\u003e to design high-quality images that you can include with your affiliate links.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eOptimize pins for visibility\u003c/strong\u003e: Use relevant keywords in your pin descriptions, board titles, and profile bio to improve discoverability. Research keywords related to your niche using tools like Pinterest Trends or Google Keyword Planner.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCreate a Pinterest business account:\u003c/strong\u003e A \u003ca rel=\\\"nofollow\\\" href=\\\"https://help.pinterest.com/en/business/article/get-a-business-account\\\" target=\\\"_blank\\\"\u003ebusiness account\u003c/a\u003e gives you access to tools including analytics and advertising options that can help you track the performance of your pins and optimize your strategy.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eNew to affiliate marketing? This beginner’s guide can help you \u003ca href=\\\"/blog/affiliate-marketing-for-beginners\\\"\u003efind an affiliate program, create affiliate links, and start earning.\u003c/a\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eGet paid by brands you love with Shopify Collabs\u003c/p\u003e\\n\u003cp\u003eShopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/collabs/find-brands?itcat=coreblog\u0026amp;itterm=shopify-collabs-cta\\\" target=\\\"_blank\\\"\u003eLearn more\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"2\\\"\u003eWhy use Pinterest for affiliate marketing?\u003c/h2\u003e\\n\u003cp\u003ePinterest boasts a massive user base of over \u003ca rel=\\\"nofollow\\\" href=\\\"https://business.pinterest.com/audience/\\\" target=\\\"_blank\\\"\u003e535 million monthly active users\u003c/a\u003e, with a significant portion being open to making purchases based on what they discover.\u003c/p\u003e\\n\u003cp\u003eAs an affiliate marketer, you can use Pinterest to drive traffic to your affiliate content, whether that’s blog posts, affiliate landing pages, or \u003ca href=\\\"/blog/youtube-affiliate-marketing\\\"\u003eYouTube videos\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eHere’s why Pinterest stands out as an attractive platform for affiliate marketing:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eHigh buyer intent:\u003c/strong\u003e People on Pinterest are often in the discovery phase of their buying journey, actively searching for products and ideas. According to Pinterest, \u003ca rel=\\\"nofollow\\\" href=\\\"https://business.pinterest.com/audience/\\\" target=\\\"_blank\\\"\u003e80% of weekly pinners\u003c/a\u003e use the platform with an intent to shop.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eVisual platform:\u003c/strong\u003e Pinterest’s visual nature allows you to showcase products in an attractive and engaging way, capturing attention and driving clicks.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eLong shelf life:\u003c/strong\u003e Unlike other platforms where content disappears quickly, pins can remain visible and drive traffic for months or even years.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eTargeted audience:\u003c/strong\u003e Pinterest offers robust targeting options, allowing you to reach specific demographics and interests.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThe more people who see your affiliate links, the higher chance you have of generating affiliate sales and earning commission.\u003c/p\u003e\\n\u003cp\u003e“I’ve been able to grow my Pinterest following to almost 50,000 and get 50% of my blog traffic from it,” says Daniella Flores, founder of the side hustle education website \u003ca rel=\\\"nofollow\\\" href=\\\"https://iliketodabble.com/\\\" target=\\\"_blank\\\"\u003eI Like to Dabble\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3\u003eUnderstanding Pinterest demographics\u003c/h3\u003e\\n\u003cp\u003eTo effectively promote affiliate links on Pinterest, it’s essential to understand its user demographics:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAge:\u003c/strong\u003e The majority of Pinterest users are between 18 and 49 years old, with a \u003ca rel=\\\"nofollow\\\" href=\\\"https://business.pinterest.com/blog/gen-z-marketing-on-pinterest/\\\" target=\\\"_blank\\\"\u003esignificant portion\u003c/a\u003e being Gen Z.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGender:\u003c/strong\u003e Approximately 77% of Pinterest users are female, although the platform is increasingly attracting male users.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eIncome:\u003c/strong\u003e Many Pinterest users have a \u003ca rel=\\\"nofollow\\\" href=\\\"https://www.omnicoreagency.com/pinterest-statistics/\\\" target=\\\"_blank\\\"\u003ehigh household income\u003c/a\u003e, making them more likely to spend on \u003ca href=\\\"/blog/high-ticket-affiliate-programs\\\"\u003ehigh-ticket products\u003c/a\u003e and services.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eLooking for new affiliate programs to join? Here are \u003ca href=\\\"/blog/best-affiliate-programs\\\"\u003emore than 50 high-profit affiliate programs\u003c/a\u003e.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003e11 Pinterest affiliate marketing tips\u003c/h2\u003e\\n\u003cp\u003eHere are some tips to help you get started as a Pinterest affiliate marketer:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eKnow the rules\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eCreate several pins per post\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eExperiment with pin formats\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eEnable rich pins\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eSchedule pins in advance\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003ePin to group boards\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eOptimize for SEO\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003eOptimize your Pinterest Profile\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003eBuild an email list\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003eAnalyze pin performance\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003ePromote high-performing pins\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"11\\\"\u003e1. Know the rules\u003c/h3\u003e\\n\u003cp\u003eDo your due diligence and learn the rules for creating, pinning, and sharing affiliate content on Pinterest. Key guidelines to follow as an affiliate marketer include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eNo cloaking:\u003c/strong\u003e Pinterest’s \u003ca rel=\\\"nofollow\\\" href=\\\"https://policy.pinterest.com/en/community-guidelines\\\" target=\\\"_blank\\\"\u003ecommunity guidelines\u003c/a\u003e advise against shortening or concealing affiliate links. This encourages a “no surprises principle” where Pinners can “reasonably anticipate” where a link directs.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDisclose affiliation:\u003c/strong\u003e The Federal Trade Commission \u003ca rel=\\\"nofollow\\\" href=\\\"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf\\\" target=\\\"_blank\\\"\u003erequires affiliates\u003c/a\u003e to label affiliate content as “sponsored” or “affiliated.” Follow the rules by adding disclaimers to your pins and landing pages.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eNo fake accounts:\u003c/strong\u003e Re-pinning your content via alias accounts is against Pinterest’s guidelines.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eViolating any of these guidelines could result in your Pinterest content being blocked.\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e2. Create several pins per post\u003c/h3\u003e\\n\u003cp\u003eFor each affiliate marketing post you create, generate several pins containing that \u003ca href=\\\"/blog/how-to-make-affiliate-links\\\"\u003eaffiliate link\u003c/a\u003e. The more affiliate pins you have, the more opportunities you have for audience engagement, which can include saves, clicks, video views, comments, and follows. The threshold of good engagement typically starts at 1%.\u003c/p\u003e\\n\u003cp\u003eYou can search for pins on Pinterest by keyword or phrase, for example. Take a look at the search results for your industry or niche. Chances are, there’s a range of visual content on display, from black and white photos to colorful graphics.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/pinterestDIYhome.png?v=1728634712\\\" alt=\\\"Pinterest search results for the DIY home office ideas.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003ePinterest search results for the DIY home office ideas. \u003cem\u003ePinterest\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e“You can use the multiple-pin strategy as an opportunity to go after a wider variety of keywords,” says finance affiliate marketer \u003ca rel=\\\"nofollow\\\" href=\\\"https://www.thewaystowealth.com/author/rjweiss/\\\" target=\\\"_blank\\\"\u003eR.J. Weiss\u003c/a\u003e. “If you have a post on making money, you could create a pin optimized for many related keywords that match the \u003ca href=\\\"/blog/search-intent\\\"\u003esearch intent\u003c/a\u003e of making money, for example, side hustle, earning extra cash. This can all be driven back to a single page on your site.”\u003c/p\u003e\\n\u003cp\u003eThere’s no rule on how many affiliate pins you can create for a single piece of content or link. The key to a successful pin is a high-quality graphic that will stand out from the crowd. Try experimenting with different pin templates, including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eVertical and horizontal images\u003c/li\u003e\\n\u003cli\u003eBlack and white photos as well as ones with color\u003c/li\u003e\\n\u003cli\u003eStock imagery and graphics\u003c/li\u003e\\n\u003cli\u003eText-heavy and visually focused content\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eCreating new pins can be time-consuming. Bryan Maniotakis, owner of \u003ca rel=\\\"nofollow\\\" href=\\\"https://www.minimalgoods.co/\\\" target=\\\"_blank\\\"\u003eMinimal Goods\u003c/a\u003e, which curates minimally designed home and office products, is one affiliate marketer using automation to speed up the process.\u003c/p\u003e\\n\u003cp\u003e“I’m currently using an automation tool to automatically generate a Pinterest banner whenever it detects a new article on my site,” Bryan says. “Overall, it saves me a ton of time every single month, because I no longer have to generate these Pinterest assets manually.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg loading=\\\"lazy\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/placidscreenshot.png?v=1728634712\\\" alt=\\\"A screenshot from Placid\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003ePlacid auto-creates Pinterest images based on your content. \u003ca rel=\\\"nofollow\\\" href=\\\"https://placid.app/blog/how-to-completely-automate-your-pinterest\\\" target=\\\"_blank\\\"\u003e\u003cem\u003ePlacid\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"13\\\"\u003e3. Experiment with pin formats\u003c/h3\u003e\\n\u003cp\u003eTry creating various types of pins, such as infographics, videos, and carousel pins. This diversity can help you reach a broader audience and keep your content fresh.\u003c/p\u003e\\n\u003cp\u003eExperiment with different pin formats, such as:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eImage pins:\u003c/strong\u003e On Pinterest, \u003ca rel=\\\"nofollow\\\" href=\\\"https://help.pinterest.com/article/types-of-pins-on-pinterest\\\" target=\\\"_blank\\\"\u003eimage pins\u003c/a\u003e are the standard post format, with static images with descriptions.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eVideo pins:\u003c/strong\u003e Short, engaging videos showcasing products or services.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eIdea pins: \u003c/strong\u003e\u003ca rel=\\\"nofollow\\\" href=\\\"https://newsroom-archive.pinterest.com/pinterest-introduces-idea-pins-globally-and-launches-new-creator-discovery-features.html\\\" target=\\\"_blank\\\"\u003eIdea pins\u003c/a\u003e are multi-page pins that allow you to tell stories, share tutorials, or showcase a collection of products.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eRich pins:\u003c/strong\u003e These dynamic pins can automatically sync with product data.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"14\\\"\u003e4. Enable rich pins\u003c/h3\u003e\\n\u003cp\u003e\u003ca rel=\\\"nofollow\\\" href=\\\"https://help.pinterest.com/en/business/article/rich-pins\\\" target=\\\"_blank\\\"\u003eRich pins\u003c/a\u003e automatically pull data from your website, making it easier for users to make informed decisions.\u003c/p\u003e\\n\u003cp\u003eAs the name suggests, rich pins are more descriptive than standard images you’ll see on Pinterest. They show extra information in the pin description, including product pricing and availability—often attracting more attention on a crowded feed as a result.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg loading=\\\"lazy\\\" style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/pinterestrichpins.png?v=1728634712\\\" alt=\\\"Pinterest Rich Pins show live pricing for a lipstick product\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003ePinterest\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eEnable rich pins for:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eProducts:\u003c/strong\u003e Show up-to-date pricing and availability in your rich pin.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eRecipes:\u003c/strong\u003e Show cooking time, rating, ingredients, and serving sizes in your rich pin.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eArticles:\u003c/strong\u003e Show the headline, description, and author in your rich pin.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThe process for creating and enabling rich pins only needs to be completed once. After you’re set up, all future eligible pins will become rich pins.\u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e5. Schedule pins in advance\u003c/h3\u003e\\n\u003cp\u003eOne time-saving Pinterest affiliate marketing tip is to schedule pins in advance. Automation apps like \u003ca rel=\\\"nofollow\\\" href=\\\"https://www.tailwindapp.com/pinterest\\\" target=\\\"_blank\\\"\u003eTailwind\u003c/a\u003e, \u003ca rel=\\\"nofollow\\\" href=\\\"https://later.com/pinterest-scheduling/\\\" target=\\\"_blank\\\"\u003eLater\u003c/a\u003e, and \u003ca rel=\\\"nofollow\\\" href=\\\"https://www.hootsuite.com/pinterest\\\" target=\\\"_blank\\\"\u003eHootsuite\u003c/a\u003e allow you to set a custom schedule, add new content to your queue, then automatically add pins to your board.\u003c/p\u003e\\n\u003cp\u003eBy scheduling pins in advance, you can maximize the chance of reaching users when they’re online.\u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003e6. Pin to group boards\u003c/h3\u003e\\n\u003cp\u003eNot all Pinterest boards have to be an individual’s mood board. Group boards exist to help multiple users share content to one board. A natural byproduct of this community-style board is greater awareness. Users promote pins to each other’s audience.\u003c/p\u003e\\n\u003cp\u003eFind relevant boards in the niche your affiliate products fall into using tools like \u003ca rel=\\\"nofollow\\\" href=\\\"https://pingroupie.com/\\\" target=\\\"_blank\\\"\u003ePingroupie\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eRead group board descriptions for guidance on how to become a contributor. Many require you to follow the creator of the board.\u003c/p\u003e\\n\u003cp\u003eYou’ll also find terms for posting new content to a new group board. Some admins don’t allow affiliate links directly to product pages—work around this by using blog content or a YouTube video as your landing page.\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e7. Optimize for SEO\u003c/h3\u003e\\n\u003cp\u003ePinterest is effectively a visual search engine, which means you should optimize your profile to reach existing and potential buyers when they are actively searching.\u003c/p\u003e\\n\u003cp\u003eTo accomplish this, utilize \u003ca href=\\\"/blog/ecommerce-seo-best-practices\\\"\u003esearch engine optimization (SEO) best practices\u003c/a\u003e, such as using keywords with purchase intent and rich pins, which automatically pull metadata so your pins stay up to date. This can help increase traffic and user engagement, build \u003ca href=\\\"/blog/brand-awareness\\\"\u003ebrand awareness\u003c/a\u003e, and strengthen audience loyalty because your pins provide current and helpful information.\u003c/p\u003e\\n\u003cp\u003eThe Pinterest algorithm connects pins with keywords. So, start by finding the keywords your target audience is searching for. Several keyword tools exist to help you conduct \u003ca href=\\\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\\\"\u003ekeyword research\u003c/a\u003e—some are even free. Try free versions of Ahrefs, Moz Keyword Explorer, or Keyword Everywhere.\u003c/p\u003e\\n\u003cp\u003eGrowth marketing consultant Matt Lally, founder of \u003ca rel=\\\"nofollow\\\" href=\\\"https://mattyads.com/\\\" target=\\\"_blank\\\"\u003eMattyAds\u003c/a\u003e, shares his process of discovering lucrative Pinterest keywords.\u003c/p\u003e\\n\u003cp\u003e“Sign into \u003ca href=\\\"/blog/pinterest-ads\\\"\u003ePinterest Ads\u003c/a\u003e and find keywords that have between 10,000 and 100,000 monthly volume,” says Matt. “You want to use the main keywords often in your Pinboard, as well as in your pin creatives.”\u003c/p\u003e\\n\u003cp\u003eMatt suggests taking your keyword and searching it on Pinterest.\u003c/p\u003e\\n\u003cp\u003e“Find what style of content ranks well and produce four to six separate variations,” he says.\u003c/p\u003e\\n\u003cp\u003eOnce you have your keywords, focus on several areas to help successfully implement your Pinterest SEO, including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePinterest profile.\u003c/strong\u003e Include relevant keywords that tie into the overall theme of your content within your account bio. If you’re promoting health supplements, for example, include terms like “women’s health” in your account description.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePin description.\u003c/strong\u003e Get more granular with the keywords related to each individual pin. If you’re sharing a pin for a tutorial on how to tie shoelaces, for example, use the “how to” keyword in your pin description.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBoard description.\u003c/strong\u003e Boards are more specific than a profile, but not as targeted as a pin. Use middle-ground keywords in your board title and description, such as “shoe tutorials” or “women’s health tips.”\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv data-guide=\\\"seo\\\"\u003e\u003c/div\u003e\\n\u003ch3 id=\\\"18\\\"\u003e8. Optimize your Pinterest profile\u003c/h3\u003e\\n\u003cp\u003eA well-optimized Pinterest profile can impact the visibility and reach of your pins. Try these profile enhancements:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eChoose a searchable username:\u003c/strong\u003e Make sure your Pinterest username is easy to remember and relevant to your niche. Include keywords related to your niche if possible.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eWrite a keyword-rich bio:\u003c/strong\u003e Craft a concise bio that accurately describes your brand or niche and includes relevant keywords.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCreate relevant boards:\u003c/strong\u003e Organize your pins into specific boards that align with your niche and target audience. Use clear and descriptive board names.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eEnable Pinterest shopping:\u003c/strong\u003e If you also sell products online, enable \u003ca rel=\\\"nofollow\\\" href=\\\"https://business.pinterest.com/shopping/\\\" target=\\\"_blank\\\"\u003ePinterest Shopping\u003c/a\u003e to allow users to purchase directly from your pins.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ca href=\\\"https://apps.shopify.com/pinterest\\\"\u003eConnect your Shopify store\u003c/a\u003e to quickly publish Product Pins and streamline customers' shopping experience.\u003cbr\u003e\\n\u003cul\u003e\u003c/ul\u003e\\n\u003ch3 id=\\\"19\\\"\u003e9. Build an email list\u003c/h3\u003e\\n\u003cp\u003eMonica Lent, founder of \u003ca rel=\\\"nofollow\\\" href=\\\"https://affilimate.com/\\\" target=\\\"_blank\\\"\u003eAffilimate\u003c/a\u003e, finds Pinterest can be tough for affiliate marketers because people use the platform aspirationally.\u003c/p\u003e\\n\u003cp\u003e“Most pinners aren’t looking to solve an immediate problem and make a purchase to do so,” says Monica. “They’re planning for the future—long past the expiration date of your affiliate cookie.\u003c/p\u003e\\n\u003cp\u003eShe says the best affiliate marketing strategy for Pinterest is to capture readers’ email addresses.\u003c/p\u003e\\n\u003cp\u003e“That way, you can promote affiliate products through drip email campaigns that take the time to educate readers and warm them up to your offer,” says Monica.\u003c/p\u003e\\n\u003cp\u003eThe simplest way to do this is by including an email opt-in on your landing page. Invite Pinterest visitors to join your mailing list by giving an incentive—such as a content-centered lead magnet, discount code, or another perk or freebie. Then, build an \u003ca href=\\\"/blog/email-marketing\\\"\u003eemail campaign\u003c/a\u003e that continues to nurture that relationship.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg loading=\\\"lazy\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/thesus.png?v=1728634712\\\" alt=\\\"A screenshot from the Thesus website\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eWhen navigating to Thesus’ website, Pinterest visitors can opt in to subscribe to the brand’s email. \u003ca rel=\\\"nofollow\\\" href=\\\"https://thesusoutdoors.com/\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eThesus Outdoors\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"20\\\"\u003e10. Analyze pin performance\u003c/h3\u003e\\n\u003cp\u003eThe key to successful Pinterest affiliate marketing is understanding what makes your pins perform well.\u003c/p\u003e\\n\u003cp\u003eUse Pinterest’s built-in data tool, \u003ca rel=\\\"nofollow\\\" href=\\\"https://analytics.pinterest.com/\\\" target=\\\"_blank\\\"\u003ePinterest analytics\u003c/a\u003e, to review your monthly performance. Assess your best pins, user interactions, and topics of interest to your audience to gain insights about how to improve.\u003c/p\u003e\\n\u003cp\u003eFollow these metrics to monitor your content:\u003c/p\u003e\\n\u003ch4\u003eEngagement metrics\u003c/h4\u003e\\n\u003cp\u003eLook at metrics such as impressions, clicks, and saves to understand what content resonates.\u003c/p\u003e\\n\u003ch4\u003eClick-through rate\u003c/h4\u003e\\n\u003cp\u003eMonitor the \u003ca href=\\\"/blog/120261189-conversion-rate-optimization\\\"\u003eclick-through rates (CTR)\u003c/a\u003e of your pins. This metric indicates how many users who saw your content then took your desired action (visiting your affiliate partner). You may find some of your pins are better at attracting attention, while others do a better job of persuading users to click.\u003c/p\u003e\\n\u003cp\u003eWhat percentage of people see your pin and click it? Do specific pins get more clicks? Do pins with an endorsement from a well-known blogger or influencer drive more traffic than those without?\u003c/p\u003e\\n\u003ch4\u003eConversions\u003c/h4\u003e\\n\u003cp\u003eUse the dashboard provided by your affiliate partner or platform to track conversions from your Pinterest traffic. Understanding which pins drive sales can help you optimize your future content. To do this, you’ll need to ensure your affiliate links have unique tracking codes.\u003c/p\u003e\\n\u003cp\u003ePay close attention to your \u003ca href=\\\"/blog/120261189-conversion-rate-optimization\\\"\u003econversion rate\u003c/a\u003e on items you heavily promoted with minimal product sales, or items you’ve not promoted with high conversion rates.\u003c/p\u003e\\n\u003cp\u003eThe best analytics in the world mean little if you’re not prepared to act on your findings. Based on your analysis, adjust your content strategy to focus on what works best. Experiment with different types of content, keywords, and posting times to improve your results.\u003c/p\u003e\\n\u003ch3 id=\\\"21\\\"\u003e11. Promote high-performing pins\u003c/h3\u003e\\n\u003cp\u003eBolster your marketing efforts by buying ads on Pinterest. According to Pinterest, the \u003ca rel=\\\"nofollow\\\" href=\\\"https://business.pinterest.com/creative-best-practices/\\\" target=\\\"_blank\\\"\u003ebest performing ads\u003c/a\u003e often:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eFeature high-resolution, vertical images\u003c/li\u003e\\n\u003cli\u003eCenter your brand\u003c/li\u003e\\n\u003cli\u003eHave reliable links\u003c/li\u003e\\n\u003cli\u003eContain clear copy\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003ePromoting high-performing pins together with organic pins can drive more traffic and grow your audience. Use sponsored pins to promote an affiliate link directly or drive users back to your affiliate marketing content.\u003c/p\u003e\\n\u003ciframe src=\\\"https://www.youtube.com/embed/i4EZhcegY7g?autoplay=0\\\" class=\\\"w-full h-full aspect-video\\\" title=\\\"YouTube video\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\\n\u003ch2\u003eBest practices for Pinterest affiliate marketing\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDisclose affiliate links:\u003c/strong\u003e Clearly disclose your affiliate relationships by using hashtags like #affiliate or #sponsored in your pin descriptions.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eFocus on value:\u003c/strong\u003e Prioritize providing value to your audience by sharing helpful, informative, and inspiring content.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eStay consistent:\u003c/strong\u003e Pin consistently to keep your content fresh and engage your followers. Use scheduling tools to plan your pin posting in advance.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eTest and refine:\u003c/strong\u003e Continuously experiment with different pin formats, descriptions, and targeting options to find what resonates best with your audience.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eTo succeed with Pinterest affiliate marketing, follow these best practices, and get pinning!\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eBecome a Shopify Affiliate\u003c/p\u003e\\n\u003cp\u003eJoin the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"http://app.impact.com/campaign-campaign-info-v2/Shopify.brand?io=LkPvEVgc%2FSnJwi%2BFNbiUwoZypu2n1vM7kldKDNR8GT83hwlynRhoQHnO%2FS6ryTQf\\\" target=\\\"_blank\\\"\u003eApply now\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"4\\\"\u003ePinterest affiliate marketing FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do I share affiliate links on Pinterest?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eTo share an affiliate link on Pinterest, create a Pinterest business account, load a new pin, and enter a direct affiliate link as the source URL. You can also direct people to affiliate-related content, such as blog posts or videos, to prime users before they purchase. Affiliate pins and other content should disclose affiliate links where it is required by law.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eCan I earn money from Pinterest?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eYes, it’s possible to \u003ca href=\\\"/blog/make-money-online\\\"\u003emake money online\u003c/a\u003e through Pinterest by sharing affiliate links on the platform. You’ll earn commission—the percentage varies by brand—when users purchase products through your affiliate link. To get started, create a Pinterest account, join an affiliate marketing program, and share your affiliate products and links in your pins.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eDoes Pinterest allow ClickBank links?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eMarketers are allowed to share links from various affiliate networks, including ClickBank. Just make sure you follow Pinterest’s community guidelines for sharing affiliate content on the platform.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eCan I do Amazon affiliate marketing on Pinterest?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003ePinterest allows users to share affiliate links from \u003ca href=\\\"/blog/amazon-affiliate-marketing\\\"\u003eAmazon Associates\u003c/a\u003e. These links must be clear, as the Pinterest platform doesn’t allow links to be disguised.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do I handle changes in Pinterest’s algorithm or policies?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eStay updated with Pinterest’s guidelines and best practices. Diversify your marketing strategies and focus on creating high-quality content that provides value to your audience.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat’s the best way to balance promotional and non-promotional content on social media?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eFollow the 80/20 rule when posting affiliate content: 80% valuable, engaging content and 20% promotional content. This helps maintain follower engagement and trust.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow can I track pin engagement on Pinterest?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eUse the analytics dashboard available to Pinterest business account users to see which pins are driving your traffic and earning you affiliate commission.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Millions of people pin products to Pinterest boards each year. Here’s how to earn passive income as an affiliate marketer on the platform.\",\"\u003cp\u003eMillions of people pin products to Pinterest boards each year. Here’s how to earn passive income as an affiliate marketer on the platform.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2001,\"_1186\":2008},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2013,2015,2017,2019],{\"_1831\":1867,\"_1868\":2014,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/pinterest-affiliate-marketing\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/pinterest-affiliate-marketing\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/pinterest-affiliate-marketing\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/pinterest-affiliate-marketing\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/pinterest-affiliate-marketing\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/pinterest-affiliate-marketing\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/pinterest-affiliate-marketing\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/pinterest-affiliate-marketing\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/pinterest-affiliate-marketing\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/pinterest-affiliate-marketing\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/pinterest-affiliate-marketing\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/pinterest-affiliate-marketing\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/pinterest-affiliate-marketing\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/pinterest-affiliate-marketing\\\"}\",{\"_1831\":1867,\"_1868\":2016,\"_1870\":1874},\"[{\\\"title\\\":\\\"How to Start a Dropshipping Business- A Complete Playbook for 2024\\\",\\\"url\\\":\\\"blog/how-to-start-dropshipping\\\"},{\\\"title\\\":\\\"How To Source Products To Sell Online\\\",\\\"url\\\":\\\"blog/product-sourcing-apps\\\"},{\\\"title\\\":\\\"How To Start Affiliate Marketing With No Money\\\",\\\"url\\\":\\\"blog/start-affiliate-marketing-with-no-money\\\"},{\\\"title\\\":\\\"The 9 Best Dropshipping Websites for Your Online Store\\\",\\\"url\\\":\\\"blog/dropshipping-websites\\\"},{\\\"title\\\":\\\"Amazon Affiliate Program: How To Join and Earn More\\\",\\\"url\\\":\\\"blog/amazon-affiliate-marketing\\\"},{\\\"title\\\":\\\"AliExpress Dropshipping- How to Dropship From AliExpress\\\",\\\"url\\\":\\\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\\\"},{\\\"title\\\":\\\"The Ultimate Guide To Dropshipping (2024)\\\",\\\"url\\\":\\\"blog/dropshipping-guide\\\"},{\\\"title\\\":\\\"The Most Profitable Digital Products to Sell (and How to Promote Them)\\\",\\\"url\\\":\\\"blog/digital-products\\\"},{\\\"title\\\":\\\"What is a Target Market \u0026 How Do I Find Mine? (Examples Included)\\\",\\\"url\\\":\\\"blog/target-market\\\"},{\\\"title\\\":\\\"How to Create a Hype-worthy Product Launch\\\",\\\"url\\\":\\\"blog/product-launch\\\"}]\",{\"_1831\":1867,\"_1868\":2018,\"_1870\":1953},\"Joe Hitchcock\",{\"_1831\":1867,\"_1868\":2020,\"_1870\":1877},\"[{\\\"title\\\":\\\"Instagram Product Tagging: How To Tag a Product on IG in 2025\\\",\\\"tags\\\":[],\\\"handle\\\":\\\"instagram-product-tagging\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Untitled_design_f19ac39c-09dd-4acb-96a7-0c3dcf0f9221.png?v=1648656728\\\",\\\"imageAltText\\\":\\\"\\\",\\\"modifiedAt\\\":\\\"2023-06-22\\\",\\\"contentHtml\\\":\\\"\\\"}]\",\"9 Dec 2024\",{\"_1831\":1832,\"_158\":2023,\"_1583\":2024,\"_334\":2025,\"_1836\":2026,\"_1838\":2027,\"_1848\":2030,\"_123\":2031,\"_1851\":2032,\"_1853\":2033,\"_1660\":2034,\"_1857\":2036,\"_1864\":2037,\"_1878\":2028,\"_1879\":2029,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2021,\"_1885\":2026},\"gid://shopify/Article/558922301474\",\"how-to-make-candles\",\"How To Make Candles: 10 Simple Steps For Beginners\",\"2024-12-09T06:00:00Z\",{\"_1831\":1840,\"_378\":2028,\"_1842\":2029,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20make_20candles.png?v=1727451047\",\"three candles on purple background representing making candles\",[658],\"\u003cp\u003eIf you’re launching a \u003ca href=\\\"/blog/candle-business\\\"\u003ecandle-making business\u003c/a\u003e, choosing what types of candles to craft and sell is an exciting part of the process. With a wide array of fragrances, waxes, and decorative elements like pressed flowers to explore, this creative journey can be both thoughtful and energizing.\u003c/p\u003e\\n\u003cp\u003eCreating candles at home can be relatively straightforward, provided you plan carefully and use the right tools. Your candle-loving friends will likely appreciate these handmade additions to their home décor. \u003c/p\u003e\\n\u003cp\u003eYour venture could evolve into a profitable \u003ca href=\\\"/blog/side-hustle\\\"\u003eside hustle\u003c/a\u003e or small business. Entrepreneurs of all ages have built successful candle-making enterprises—take nine-year-old Lily Harper, for example, who manages the candle company \u003ca href=\\\"/blog/lily-lous-aromas\\\"\u003eLily Lou’s Aromas\u003c/a\u003e with her mom’s support.\u003c/p\u003e\\n\u003cp\u003eAhead, you’ll discover the essential materials you need to \u003ca href=\\\"/blog/things-to-make-and-sel\\\"\u003emake and sell\u003c/a\u003e candles, along with our 10-step candle-making beginner's guide.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eCandle making supplies\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eHow to make candles at home in 10 steps\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eCandle-making ideas\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eHow to make candles FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/r11QpNzEYqY?si=rzOrmDZ2wcbRAW8p\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen\u003e\u003c/iframe\u003e\\n\u003ch2 id=\\\"1\\\"\u003eCandle making supplies\u003c/h2\u003e\\n\u003cp\u003eBefore you start \u003ca href=\\\"/blog/crafts-to-make-and-sell\\\"\u003eselling your creations online\u003c/a\u003e, here’s an overview of the supplies you’ll need to craft homemade container candles.\u003c/p\u003e\\n\u003ch3\u003eWax\u003c/h3\u003e\\n\u003cp\u003eCandle wax is typically available as shavings or flakes, which you can purchase in bulk online or from local craft stores. Some popular types of wax for DIY candle-making are:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eParaffin wax\u003c/li\u003e\\n\u003cli\u003eBeeswax\u003c/li\u003e\\n\u003cli\u003eSoy wax\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eWicks\u003c/h3\u003e\\n\u003cp\u003eCandle wicks are usually made of paper, cotton, zinc, or wood. Thin wicks suit most candles but may extinguish easily in larger ones. Thick wicks, with their larger flames, melt wax faster and are better suited for larger candles. Consider investing in a wick trimmer for precise cutting.\u003c/p\u003e\\n\u003cp\u003eCommon wick types for candle-making include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eFlat-braided cotton\u003c/li\u003e\\n\u003cli\u003eSquare-braided cotton\u003c/li\u003e\\n\u003cli\u003eCored\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eMolds\u003c/h3\u003e\\n\u003cp\u003eIf you’re not using a container for your candle, molds help shape it to stand on its own. You can find affordable, reusable molds on platforms like Amazon.\u003c/p\u003e\\n\u003ch3\u003eSkewer\u003c/h3\u003e\\n\u003cp\u003eA skewer keeps the wick upright while the surrounding wax solidifies. You can substitute this with tape or adhesive putty if you’re on a budget.\u003c/p\u003e\\n\u003ch3\u003eDye\u003c/h3\u003e\\n\u003cp\u003eEnhance your homemade candles with color by adding candle-specific dye. Using non-candle dyes may alter your wax composition and affect the solidifying process.\u003c/p\u003e\\n\u003ch3\u003eFragrance oils\u003c/h3\u003e\\n\u003cp\u003eScented candles derive their aroma from essential oils or fragrance oils added to melted wax during production. The amount of fragrance oil and wax type determine the scent intensity. Waxes with a higher melting point (like beeswax) emit less scent than those with lower melting points (like paraffin).\u003c/p\u003e\\n\u003ch3\u003eDouble boiler\u003c/h3\u003e\\n\u003cp\u003eDouble boilers evenly distribute stovetop heat for controlled warming—ideal for melting wax. You can use a store-bought double boiler or create one by placing a metal bowl atop a pot containing a small amount of water.\u003c/p\u003e\\n\u003ch3\u003eThermometer\u003c/h3\u003e\\n\u003cp\u003eUse a candy thermometer, digital infrared thermometer, or deep-fry thermometer to monitor your wax temperature.\u003c/p\u003e\\n\u003ch3\u003eSpatula\u003c/h3\u003e\\n\u003cp\u003eA heat-resistant spatula ensures even wax melting during the candle-making process.\u003c/p\u003e\\n\u003ch3\u003eCandle containers\u003c/h3\u003e\\n\u003cp\u003eMason jars, glass containers, or even tin cans make excellent candle vessels. Remember, larger containers yield bigger candles with longer burn times. \u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/gillbrothers.png?v=1724925828\\\" alt=\\\"Photo of three young boys holding candle jars.\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e\u003cem\u003eThe Gill brothers founded their own candle business, \u003c/em\u003e\u003ca href=\\\"https://www.shopfbcandle.com/\\\"\u003e\u003cem\u003eFrères Branchiaux\u003c/em\u003e\u003c/a\u003e\u003cem\u003e.\u003c/em\u003e\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🏬 Success story: A family candle business helmed by three kidpreneurs\u003c/p\u003e\\n\u003cp\u003eThree young brothers seeking to earn money for college—and Nerf Blasters—turned their hand-poured candle business into more than just a side project.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/blog/kidpreneur-candle-business\\\" target=\\\"_blank\\\"\u003eRead Their Story\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"2\\\"\u003eHow to make candles at home in 10 steps\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003ePrep containers and supplies\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eMeasure the wax\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eMelt the wax mixture\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eAdd your fragrances\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003ePlace the wick\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eStabilize the wick\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003ePour the wax\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003eClean up\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003eWait for the candle to cure\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003eLight your candle\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eCreating candles at home is simpler than you might think. With a few specialized items, some planning, and a little time, you can craft beautiful, fragrant candles. Follow this step-by-step guide to start your candle-making journey.\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e1. Prep containers and supplies\u003c/h3\u003e\\n\u003cp\u003eChoose your candle containers: votive holders, specific candle jars from craft stores or \u003ca href=\\\"/blog/wholesale-candle-suppliers\\\"\u003ecandle-making wholesalers\u003c/a\u003e, empty Mason jars, or even tin cans work well. Select a vessel that you like, as most poured candles can’t be transferred once set.\u003c/p\u003e\\n\u003cp\u003eEnsure your containers are clean and dry, and place them on a flat surface. Keep your wicks, fragrance oils, and wick holders (like Popsicle sticks or chopsticks) within easy reach.\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e2. Measure the wax\u003c/h3\u003e\\n\u003cp\u003eUse your candle containers as measuring tools. Fill them with wax flakes or shavings, remembering that melted wax takes up less space. A good rule of thumb is to use about two containers’ worth of flakes per candle.\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e3. Melt the wax mixture\u003c/h3\u003e\\n\u003cp\u003ePour your measured wax into your double boiler and warm it slowly until completely melted. Stir carefully with a spatula, catching any bits that rise up the pot’s edges.\u003c/p\u003e\\n\u003cp\u003eDifferent waxes have different melting points:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eParaffin wax: around 100°F (38°C)\u003c/li\u003e\\n\u003cli\u003eSoy wax: approximately 124°F (51°C)\u003c/li\u003e\\n\u003cli\u003eBeeswax: around 145°F (63°C)\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eUse a candy thermometer to monitor the temperature.\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e4. Add your fragrances\u003c/h3\u003e\\n\u003cp\u003eFor scented candles, it’s time to get creative. If using candle-specific fragrance oils, follow the package instructions. For essential oils, add 30 to 40 drops per eight-ounce candle. Add oils slowly and stir thoroughly.\u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e5. Place the wick\u003c/h3\u003e\\n\u003cp\u003eCenter one wick in each container. Secure it to the bottom with a drop of melted wax or glue. Ensure the wick is centered for an even burn.\u003c/p\u003e\\n\u003cp\u003eTo keep your wick centered, use a wick holder or a clothespin across the top of the container to secure it in place while the wax cools. If the wick moves slightly, reposition it while the wax is still warm but not fully set.\u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003e6. Stabilize the wick\u003c/h3\u003e\\n\u003cp\u003eBefore pouring the wax, place two Popsicle sticks (or chopsticks, pencils) across the jar’s top, sandwiching the wick between them. This keeps the wick upright as the wax hardens.\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e7. Pour the wax\u003c/h3\u003e\\n\u003cp\u003eCarefully fill each container to just below the rim, pouring slowly to minimize air bubbles.\u003c/p\u003e\\n\u003cp\u003eIf your candle cools unevenly or forms a sinkhole, try reheating the surface with a heat gun or a hairdryer on a low setting. This will help smooth out the top layer.\u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e8. Clean up\u003c/h3\u003e\\n\u003cp\u003eWipe up any wax drips with paper towels while still warm. For hardened wax spills, use hot water to clean surfaces.\u003c/p\u003e\\n\u003ch3 id=\\\"19\\\"\u003e9. Wait for your candle to cure\u003c/h3\u003e\\n\u003cp\u003eCuring times vary by wax type:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eSoy candles: Harden in about four hours, fully cure in three to four days\u003c/li\u003e\\n\u003cli\u003eParaffin wax candles: Cure in about two days\u003c/li\u003e\\n\u003cli\u003eBeeswax candles: Take up to 10 days to cure completely\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eOnce dry, remove the wick holders and trim the wick. If you notice pockmarks or indentations from air bubbles, warm a little more wax and add a thin layer on top for a smooth finish.\u003c/p\u003e\\n\u003ch3 id=\\\"20\\\"\u003e10. Light your candle\u003c/h3\u003e\\n\u003cp\u003eEnjoy the fruits of your labor! Handmade candles make great gifts and online store items, and are a cost-effective way to achieve a beautifully lit, aromatherapy-infused atmosphere in your home.\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003eCandle-making ideas\u003c/h2\u003e\\n\u003cp\u003eStuck on ideas for your candle project? Here are some good options to inspire you:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eLayered candles. \u003c/strong\u003eCreate fun candles with alternating layers of different colored wax. Experiment with contrasting scents for each layer to make your candle a multisensory experience.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePressed flower candles. \u003c/strong\u003eIncorporate dried flowers into the wax for a rustic, decorative look. Pressed flowers work best on the exterior of a clear container, encased in a layer of translucent wax.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMarbled candles. \u003c/strong\u003eSwirl together multiple wax colors to create a marbled effect.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eHoliday-themed candles. \u003c/strong\u003eUse molds shaped like snowflakes, pumpkins, or hearts to create candles for specific seasons or holidays. Pair these designs with festive scents like cinnamon, peppermint, or pumpkin spice.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCitrus Peel candles. \u003c/strong\u003eHollow out an orange, lemon, or grapefruit peel and fill it with wax to make a natural candle holder.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCrackling Wood Wick candles.\u003c/strong\u003eUse wooden wicks that crackle as they burn to give your candles a cozy, fireplace-like ambiance. Pair them with warm scents like vanilla, sandalwood, or amber.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eFloating candles. \u003c/strong\u003eMake small, lightweight candles that can float on water for decorative centerpieces. These are perfect for weddings, parties, or creating a spa-like atmosphere at home.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cdiv data-guide=\\\"businessplan\\\"\u003e\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow to make candles FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat type of wax is best for candles?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cp itemprop=\\\"text\\\"\u003eParaffin wax is often considered ideal for candles due to its affordability and excellent fragrance-holding capacity, resulting in long-lasting, beautifully scented candles.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do you make homemade candles?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cp itemprop=\\\"text\\\"\u003eFollow these steps to make homemade candles:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003ePrep your candle-making supplies.\u003c/li\u003e\\n\u003cli\u003eMeasure the wax.\u003c/li\u003e\\n\u003cli\u003eMelt the wax.\u003c/li\u003e\\n\u003cli\u003eAdd fragrances.\u003c/li\u003e\\n\u003cli\u003ePlace and stabilize the wick.\u003c/li\u003e\\n\u003cli\u003ePour the candle wax.\u003c/li\u003e\\n\u003cli\u003eClean up.\u003c/li\u003e\\n\u003cli\u003eAllow the candle to cure.\u003c/li\u003e\\n\u003cli\u003eLight your new candle.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat ingredients do you need to make a candle?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cp itemprop=\\\"text\\\"\u003eTo make a candle, you’ll need the following ingredients:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eWax\u003c/li\u003e\\n\u003cli\u003eWicks\u003c/li\u003e\\n\u003cli\u003eFragrance oils\u003c/li\u003e\\n\u003cli\u003eSpatula\u003c/li\u003e\\n\u003cli\u003eHeat-proof candle containers\u003c/li\u003e\\n\u003cli\u003eDouble boiler\u003c/li\u003e\\n\u003cli\u003eThermometer\u003c/li\u003e\\n\u003cli\u003eWick holders (e.g., Popsicle sticks or pencils)\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs it cheaper to make your own candles?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cp itemprop=\\\"text\\\"\u003eYes, making your own candles is typically more cost-effective. While high-end store-bought candles can cost more than $100 for an eight-ounce pour, a pound of soy wax flakes (enough for three eight-ounce candles) usually costs between $2 and $10. Many fragrance oils also retail for less than $10, making DIY candles significantly more economical. Candle making kits also run for anywhere between $60 and $120. \u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do I make my candles smell stronger?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cp itemprop=\\\"text\\\"\u003eTo make your candles smell stronger, try the following:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eSelect potent essential oils.\u003c/li\u003e\\n\u003cli\u003eConsider using fragrance oils designed for candles.\u003c/li\u003e\\n\u003cli\u003eChoose wax with a lower melting point.\u003c/li\u003e\\n\u003cli\u003eOptimize the oil-to-wax ratio.\u003c/li\u003e\\n\u003cli\u003eAllow candles to cure fully before burning.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Learn how to make candles with our easy to follow 10-step tutorial. Discover tips, and essential supplies for creating candles, perfect for an online store.\",\"\u003cimg alt=\\\"three candles on purple background representing making candles\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20make_20candles.png?v=1724969048\\\"\u003e\\n\u003cp\u003eLearn how to make candles with our easy to follow 10-step tutorial. Discover tips, and essential supplies for creating candles, perfect for an online store.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2025,\"_1186\":2035},\"Learn how to make candles with our easy to follow 10-step guide. Discover tips, and essential supplies for creating candles, perfect for an online store.\",{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2038,2040,-5,2042],{\"_1831\":1867,\"_1868\":2039,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/how-to-make-candles\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/how-to-make-candles\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/how-to-make-candles\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/how-to-make-candles\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/how-to-make-candles\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/how-to-make-candles\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/how-to-make-candles\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/how-to-make-candles\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/how-to-make-candles\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/how-to-make-candles\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/how-to-make-candles\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/how-to-make-candles\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/how-to-make-candles\\\",\\\"ja\\\":\\\"https://www.shopify.com/jp/blog/how-to-make-candles\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/kerzen-selber-machen\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/productos-populares-como-hacer-velas-un-negocio-candente\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/fabriquer-et-vendre-des-bougies\\\"}\",{\"_1831\":1867,\"_1868\":2041,\"_1870\":1874},\"[{\\\"title\\\":\\\"How To Print Your Own Book: 3 Places To Self Publish a Book\\\",\\\"url\\\":\\\"blog/print-your-own-book\\\"},{\\\"title\\\":\\\"Eliminating Plastic Waste, One Lunch Bag at a Time\\\",\\\"url\\\":\\\"blog/lunch-skins-accesible-sustainability\\\"},{\\\"title\\\":\\\"What Is a Barcode? Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-a-barcode\\\"},{\\\"title\\\":\\\"What Is Return on Investment (ROI)? Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-return-on-investment\\\"},{\\\"title\\\":\\\"What Is Opportunity Cost? Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-opportunity-cost\\\"},{\\\"title\\\":\\\"What Is Manufacturing? Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-manufacturing-definition\\\"},{\\\"title\\\":\\\"What Is Retail? Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-retail\\\"},{\\\"title\\\":\\\"What Is a Corporation? Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-a-corporation\\\"},{\\\"title\\\":\\\"Website Builder \u0026 Website Maker by Shopify\\\",\\\"url\\\":\\\"website/builder\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},{\"_1831\":1832,\"_158\":2044,\"_1583\":2045,\"_334\":2046,\"_1836\":2026,\"_1838\":2047,\"_1848\":2051,\"_123\":2052,\"_1851\":2053,\"_1853\":2054,\"_1660\":2055,\"_1857\":2057,\"_1864\":2058,\"_1878\":2048,\"_1879\":2049,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2067,\"_1885\":2060},\"gid://shopify/Article/557584547874\",\"ebay-dropshipping\",\"How to Dropship on eBay: 6 Steps, Tips \u0026 Tools (2025)\",{\"_1831\":1840,\"_378\":2048,\"_1842\":2049,\"_1844\":1845,\"_1846\":2050},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/How_EBAY_Dropshipping_Works_3189e483-0dc1-475a-bf08-0c7bdd4bb527.jpg?v=1738759065\",\"shipping box with text that reads, how eBay dropshipping works\",970,[1080],\"\u003cp\u003eSearching for a profitable, low-cost business that takes just a few hours a week? Look no further than eBay dropshipping.\u003c/p\u003e\\n\u003cp\u003eBesides Amazon, eBay is the \u003ca href=\\\"https://www.statista.com/statistics/1155246/leading-online-marketplaces-usa-average-monthly-visits/\\\"\u003emost visited online marketplace\u003c/a\u003e, with more than a billion monthly visitors. With so many \u003ca href=\\\"https://www.statista.com/statistics/242235/number-of-ebays-total-active-users/\\\"\u003eactive buyers\u003c/a\u003e, eBay offers a potentially lucrative customer source for \u003ca href=\\\"/blog/what-is-dropshipping\\\"\u003edropshipping\u003c/a\u003e businesses.\u003c/p\u003e\\n\u003cp\u003eHere’s what you need to know about eBay dropshipping, from sourcing the right products to maintaining high profit margins.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is eBay dropshipping?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eIs eBay dropshipping allowed?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eWhat to dropship on eBay\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eHow to dropship on eBay in 6 steps\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eBest eBay dropshipping tools\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eTips for success with eBay dropshipping\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eeBay dropshipping FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/w95omLkzczM?si=QCCKdW4pxXSIh_0c\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen\u003e\u003c/iframe\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is eBay dropshipping?\u003c/h2\u003e\\n\u003cp\u003eeBay dropshipping is a business model where sellers list products on eBay without holding inventory. When a customer makes a purchase, the seller forwards the order to its supplier, who ships the items directly to the customer.\u003c/p\u003e\\n\u003cp\u003eDropshipping has a low barrier to entry and requires little to no upfront costs, so it’s a popular way to \u003ca href=\\\"/blog/how-to-start-a-business\\\"\u003estart a business\u003c/a\u003e. There’s no need to pre-purchase or store the items you’re selling. Once order details are passed to the dropshipping supplier, it’s their job to pick, pack, and ship the order.\u003c/p\u003e\\n\u003cp\u003eeBay’s marketplace allows dropshippers to source products from trade and wholesale suppliers—not other retailers. Violating these rules could result in account suspension.\u003c/p\u003e\\n\u003cp\u003eAccording to \u003ca href=\\\"https://www.ebay.com/help/selling/posting-items/setting-postage-options/drop-shipping?id=4176\\\"\u003eeBay’s dropshipping policy\u003c/a\u003e, “If you use dropshipping, you’re still responsible for the safe delivery of the item within the time frame you stated in your listing and for the buyer’s overall satisfaction with their purchase.”\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eIs eBay dropshipping allowed?\u003c/h2\u003e\\n\u003cp\u003eYes, dropshipping is allowed on eBay, but with \u003ca href=\\\"https://export.ebay.com/en/shipping/shipping-tips-and-best-practice/drop-shipping/\\\"\u003especific conditions\u003c/a\u003e:\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eAllowed:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eIf you own the items before listing them\u003c/li\u003e\\n\u003cli\u003eIf you have an agreement with a wholesale supplier to list and sell their items\u003c/li\u003e\\n\u003cli\u003eIf using third-party fulfillment, you must:\u003c/li\u003e\\n\u003cul\u003e\\n\u003cli\u003eBe clearly identified as the seller on all packing slips/invoices\u003c/li\u003e\\n\u003cli\u003eEnsure safe delivery within stated timeframes\u003c/li\u003e\\n\u003cli\u003eHave a contract preventing the provider from misusing eBay order information\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003eNot allowed:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eListing items you don’t own or have rights to sell\u003c/li\u003e\\n\u003cli\u003eListing items at a premium and then purchasing them from other retailers/marketplaces after the sale\u003c/li\u003e\\n\u003cli\u003eUsing another retailer’s or marketplace’s user agreement as proof of permission to sell\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003eImportant note:\u003c/strong\u003e Violating these policies can result in penalties including listing removal, search result demotion, lower seller ratings, restrictions, and possible account suspension.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eWhat to dropship on eBay\u003c/h2\u003e\\n\u003cp\u003eAs with other ways to \u003ca href=\\\"/blog/shopify-ebay-integration\\\"\u003esell on eBay\u003c/a\u003e, the items you choose to dropship play a large role in your success as a seller. When researching products, consider some of eBay’s \u003ca href=\\\"https://export.ebay.com/in/selling/best-selling-item/\\\"\u003emost popular product categories\u003c/a\u003e:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eClothing, shoes, and accessories\u003c/li\u003e\\n\u003cli\u003eHome and garden\u003c/li\u003e\\n\u003cli\u003eJewelry and watches\u003c/li\u003e\\n\u003cli\u003eCollectibles, sporting goods, and toys\u003c/li\u003e\\n\u003cli\u003eHealth and beauty\u003c/li\u003e\\n\u003cli\u003eBusiness and industrial \u003c/li\u003e\\n\u003cli\u003eAutomotive \u003c/li\u003e\\n\u003cli\u003eElectronics\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eBefore choosing your dropshipping products, reference them against eBay’s list of \u003ca href=\\\"https://www.ebay.com/help/policies/prohibited-restricted-items/prohibited-restricted-items?id=4207\\\"\u003erestricted or prohibited products\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eItems like alcohol, cosmetics, fertilizer/pesticides, animal products (like leather or feathers), and vehicle parts are under strict regulations. It may be wise to avoid those if it’s your first time dropshipping through eBay.\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003eHow to dropship on eBay in 6 steps\u003c/h2\u003e\\n\u003cp\u003eReady to start making money through your dropshipping journey? Here’s a step-by-step guide to opening a successful dropshipping store.\u003c/p\u003e\\n\u003ch3\u003e1. Create an eBay seller account\u003c/h3\u003e\\n\u003cp\u003eYou’ll need a seller account to start selling through an eBay store.\u003c/p\u003e\\n\u003cp\u003eHead to the \u003ca href=\\\"https://reg.ebay.com/reg/PartialReg\\\"\u003eregistration page\u003c/a\u003e and enter basic information about your dropshipping business. Next, subscribe to the eBay store option that best suits your needs, and link your checking account to get paid for sales you make.\u003c/p\u003e\\n\u003cp\u003eAfter you choose an eBay store name, consider if you want to \u003ca href=\\\"https://apps.shopify.com/marketplace-connect\\\"\u003esync eBay to your Shopify store\u003c/a\u003e to see inventory levels, sales, and customer info in one place.\u003c/p\u003e\\n\u003cp\u003eRunning your eBay dropshipping business through Shopify gives you the option to expand your business across \u003ca href=\\\"/channels\\\"\u003esales channels\u003c/a\u003e in the future, like \u003ca href=\\\"/blog/renewedmacs-ebay-migration\\\"\u003ethis tech reseller did\u003c/a\u003e to achieve six-figure monthly sales.\u003c/p\u003e\\n\u003ch3\u003e2. Find profitable products\u003c/h3\u003e\\n\u003cp\u003eNext, undertake product research to discover which items will sell best on eBay. Head to eBay’s \u003ca href=\\\"https://www.ebay.com/deals/trending/all\\\"\u003ebestsellers page\u003c/a\u003e and investigate whether you can source similar products for lower than the recommended retail price (RRP) on dropshipping sites like \u003ca href=\\\"/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\\\"\u003eAlibaba\u003c/a\u003e or \u003ca href=\\\"/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\\\"\u003eAliExpress\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eKristin Stump, marketing manager at \u003ca href=\\\"https://myenamelpins.com/\\\"\u003eMyEnamelPins\u003c/a\u003e, has this advice about choosing your products: “Products that are small and lightweight are generally the easiest to ship, and products with a low return rate are less likely to cause issues with your customers.”\u003c/p\u003e\\n\u003cp\u003eIf you’re stuck for product ideas, Shopify’s \u003ca href=\\\"/blog/trending-products\\\"\u003eannual list of trending products\u003c/a\u003e is a good place to start.\u003c/p\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/oPV8iZ45C14?si=5yC019bNXzYeCZIm\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen\u003e\u003c/iframe\u003e\\n\u003ch3\u003e3. Vet your eBay dropshipping suppliers\u003c/h3\u003e\\n\u003cp\u003eOnce you’ve found a product to dropship on eBay, look for a supplier that can provide you with the item at a lower-than-retail price. There are numerous \u003ca href=\\\"/blog/dropshipping-websites\\\"\u003edropshipping websites that can connect you\u003c/a\u003e with wholesalers, including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/dsers\\\"\u003eDSers\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/spocket\\\"\u003eSpocket\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/doba-1\\\"\u003eDoba\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThe supplier you choose is arguably one of the most important factors when dropshipping on eBay. The marketplace requires brands to deliver items within 30 days of a customer’s order being placed, which makes a reliable supplier a must.\u003c/p\u003e\\n\u003cp\u003eVet yours by checking each \u003ca href=\\\"/blog/dropshipping-suppliers\\\"\u003edropshipping suppliers\u003c/a\u003e’ seller rating, previous customer reviews, delivery times, and fees.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/collective/retailer\\\"\u003eExplore Shopify Collective\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3\u003e4. Price your product\u003c/h3\u003e\\n\u003cp\u003eeBay dropshipping can be a lucrative business model—but only if you’re leaving enough room between the product’s purchase and resale price. For example, it’ll be hard to make substantial revenue if each item has just a $1 profit margin.\u003c/p\u003e\\n\u003cp\u003eTo determine the price of your \u003ca href=\\\"/blog/best-dropshipping-products\\\"\u003edropshipping products\u003c/a\u003e, consider:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eProduct costs\u003c/li\u003e\\n\u003cli\u003eCompetitor pricing\u003c/li\u003e\\n\u003cli\u003eOther business expenses, such as eBay fees and shipping costs\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.ebay.com/help/selling/fees-credits-invoices/selling-fees\\\"\u003eeBay seller fees\u003c/a\u003e when dropshipping through the marketplace include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eInsertion fees:\u003c/strong\u003e You get up to 250 free listings per month. After that, it’s 35¢ per listing.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eFinal value fees:\u003c/strong\u003e If an item is sold, eBay takes up to 13.25% of the sale price, plus 40¢ per order. Final value fees vary depending by product category.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eStart collecting pricing data and monitoring comparable products on the platform. Tweak your product pricing until you find a profitable middle ground between \u003ca href=\\\"/blog/pricing-strategies\\\"\u003ecompetitor prices\u003c/a\u003e and a customer’s willingness to spend.\u003c/p\u003e\\n\u003ch3\u003e5. Create your eBay listing\u003c/h3\u003e\\n\u003cp\u003eCreate a listing for each of the items you’re dropshipping on eBay.\u003c/p\u003e\\n\u003cp\u003ePay close attention to the following areas, including keywords that your target customer is searching for. It’ll influence how likely the algorithm is to show your product listing to potential buyers:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eProduct title\u003c/li\u003e\\n\u003cli\u003eProduct descriptions\u003c/li\u003e\\n\u003cli\u003eHigh-quality images\u003c/li\u003e\\n\u003cli\u003eCustomer reviews\u003c/li\u003e\\n\u003cli\u003eReturns policies (check whether your dropshipping supplier will handle these)\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003e6. Forward order information to suppliers\u003c/h3\u003e\\n\u003cp\u003eWith the dropshipping model, your supplier is responsible for picking, packing, and shipping the items you sell.\u003c/p\u003e\\n\u003cp\u003eUse dropshipping software to automate this communication. These apps can automatically feed order details through to your supplier, show the current stage of order fulfillment,, and relay shipping tracking numbers to customers.\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003eBest eBay dropshipping tools\u003c/h2\u003e\\n\u003cp\u003eUsing these apps can simplify the dropshipping process: \u003c/p\u003e\\n\u003cul\u003e\\n \u003cli\u003e\u003ca href=\\\"#11\\\"\u003eDSers\u003c/a\u003e\u003c/li\u003e\\n \u003cli\u003e\u003ca href=\\\"#12\\\"\u003eAutoDS\u003c/a\u003e\u003c/li\u003e\\n \u003cli\u003e\u003ca href=\\\"#13\\\"\u003eZIK Analytics\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"11\\\"\u003eDSers\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://apps.shopify.com/dsers\\\"\u003eDSers\u003c/a\u003e simplifies eBay dropshipping through a three-step process: \u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eExport your eBay orders to a CSV file from the eBay Seller Report section. \u003c/li\u003e\\n\u003cli\u003eImport this CSV into DSers using the Bulk Order feature. \u003c/li\u003e\\n\u003cli\u003eUse DSers to manage your dropshipping processes, from AI-powered supplier selection to bulk order processing. \u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eThe tool streamlines the entire process, handling multiple orders simultaneously and automating order management between eBay and AliExpress. DSers also integrates with Shopify, so you can manage all your sales channels in the Shopify admin. \u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003eAutoDS\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://apps.shopify.com/autods?search_id=c62ff16c-5a72-498c-b425-865c5c5d8cbf\u0026amp;shallow_install_type=search\u0026amp;surface_detail=autoDS\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=1\u0026amp;surface_type=search\\\"\u003eAutoDS\u003c/a\u003e is an all-in-one eBay dropshipping automation platform. It offers product research tools with access to more than 800 million products, AI-powered title and description generation, automated price and stock monitoring, and bulk order processing. The platform also offers the “Fulfilled by AutoDS” service where they handle supplier accounts and order fulfillment directly.\u003c/p\u003e\\n\u003cp\u003eThe platform automates tracking number updates, handles customer support, and manages returns in one dashboard. Merchants can start with 200 to 800 products, depending on their plan.\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003eZIK Analytics\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.zikanalytics.com/\\\"\u003eZIK Analytics\u003c/a\u003e is a market research and competitor analysis tool focused on finding profitable products. It allows users to analyze eBay’s best match results and track the top 500 sellers in the past 48 hours to spot emerging trends. \u003c/p\u003e\\n\u003cp\u003eThe platform provides lifetime sales data for product research, competitor insights, and keyword optimization. Other useful features include a title builder, product explorer, and dropshipping automation tools. ZIK Analytics users also get access to unlimited product and competitor searches.\u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003eTips for success with eBay dropshipping\u003c/h2\u003e\\n\u003cul\u003e\\n \u003cli\u003e\u003ca href=\\\"#14\\\"\u003eUse an inventory management system\u003c/a\u003e\u003c/li\u003e\\n \u003cli\u003e\u003ca href=\\\"#15\\\"\u003ePrioritize customer support\u003c/a\u003e\u003c/li\u003e\\n \u003cli\u003e\u003ca href=\\\"#16\\\"\u003eBuild relationships with suppliers\u003c/a\u003e\u003c/li\u003e\\n \u003cli\u003e\u003ca href=\\\"#17\\\"\u003eInvest in promoted listings\u003c/a\u003e\u003c/li\u003e\\n \u003cli\u003e\u003ca href=\\\"#18\\\"\u003eAdd a multi-buy offer\u003c/a\u003e\u003c/li\u003e\\n \u003cli\u003e\u003ca href=\\\"#19\\\"\u003eAutomate your eBay dropshipping\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eeBay dropshipping isn’t an overly complicated process. However, there are some things that will set your new business up for success:\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e1. Use an inventory management system\u003c/h3\u003e\\n\u003cp\u003eShopify \u003ca href=\\\"https://apps.shopify.com/categories/finding-products-product-sourcing-dropshipping\\\"\u003edropshipping apps\u003c/a\u003e merge inventory data from sales channels—including your online store and eBay storefront—so you can view sales information in one place.\u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e2. Prioritize customer support\u003c/h3\u003e\\n\u003cp\u003eeBay customers likely won’t know that you’re working with dropshipping suppliers. If a supplier fails to meet guaranteed delivery times or ships products that are different from what a customer ordered, take full responsibility. Respond to support requests in a timely manner to increase customer satisfaction.\u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003e3. Build relationships with suppliers\u003c/h3\u003e\\n\u003cp\u003eIt’s important to have a relationship and communication with your seller so they can inform you quickly if a product is discontinued, out of stock, or the price changes.\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e4. Invest in promoted listings\u003c/h3\u003e\\n\u003cp\u003eDepending on profit margins, you can attract more customers through \u003ca href=\\\"https://www.ebay.com/sellercenter/growth/promoted-listings/promoted-listings-standard\\\"\u003eeBay promoted listings\u003c/a\u003e. These in-marketplace advertisements boost the chances of target customers seeing your dropshipped products.\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e5. Add a multi-buy offer\u003c/h3\u003e\\n\u003cp\u003eIncrease \u003ca href=\\\"/blog/average-order-value\\\"\u003eaverage order value\u003c/a\u003e using multi-buy offers, such as one product for $5 or three for $12. This tactic can increase the profitability of your online business; your increased sales should compensate for the discounted price, and you’ll save on shipping and import fees. \u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e6. Automate your eBay dropshipping\u003c/h3\u003e\\n\u003cp\u003eTake advantage of automation tools to operate your business easier. Your dropshipping platform can simplify multiple tasks including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eProcessing bulk orders\u003c/li\u003e\\n\u003cli\u003eMonitoring prices and stock levels\u003c/li\u003e\\n\u003cli\u003eHandling tracking numbers\u003c/li\u003e\\n\u003cli\u003eAnalyzing competitor data \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eAutomating time-consuming tasks helps you scale more efficiently. Rather than spending hours on manual order processing, you can focus on finding winning products and tending to customers. \u003c/p\u003e\\n\u003ch2\u003eStart your eBay dropshipping business\u003c/h2\u003e\\n\u003cp\u003eDropshipping can be a quick and cost-effective way to start a business, and platforms such as eBay allow you to reach millions of potential customers. With Shopify’s dropshipping integration, you can sell on multiple channels and tools while keeping your data and operations centralized. With supplier integrations and built-in marketing tools, Shopify makes it easy to build a successful dropshipping business. \u003c/p\u003e\\n\u003cp\u003eUse the tips in this guide to source popular products, optimize your pricing strategy, and connect with buyers. Then use Shopify’s dropshipping ecosystem to kickstart your journey. \u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eWork smarter with apps\u003c/p\u003e\\n\u003cp\u003eExpand your store features with more than 8,000 apps from the Shopify App Store. Find everything from dropshipping suppliers to AI-powered customer support and more apps to help you do more.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://apps.shopify.com/\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\"\u003eBrowse apps\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n \u003cdiv itemscope itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n \u003ch2 id=\\\"7\\\"\u003eeBay dropshipping FAQ\u003c/h2\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eHow much do eBay dropshippers make?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eYour eBay earnings depend on your sales, eBay fees, and cost of goods sold.\u003c/p\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eFor example, a typical eBay dropshipper might source a kitchen gadget for $15 from a retail site, list it for $28 on eBay, and after accounting for shipping costs ($5 charged to customer), eBay fees (12.9% + 30¢), and payment processing fees (2.9% + 30¢), they could make about $8.28 profit per sale.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eIs eBay dropshipping profitable?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eDropshipping on eBay is low-risk and profitable. Maintaining a profit margin through dropshipping requires sourcing items for a low cost and selling them for competitive prices on the marketplace.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eHow much does it cost to dropship on eBay?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eeBay sellers, including dropshippers, pay fees to sell through the marketplace. These include listing fees (35¢ per listing after the 250 free allowance per month), final value fees (up to 13.25% of a product’s sale price), and store subscriptions (starting at $4.95 per month).\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eIs dropshipping on eBay worth it?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eDropshipping on eBay can be a profitable business model. It’s worth considering if you’re a new entrepreneur looking for a low-cost \u003ca href=\\\"/blog/low-investment-business-ideas\\\"\u003esmall business idea\u003c/a\u003e.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eWhat are the best eBay dropshipping suppliers?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eReliable suppliers are the key to eBay dropshipping success. Find suppliers on sites like AliExpress, Alibaba, and the Shopify App Store. Check each supplier’s seller rating, customer reviews, and estimated delivery times.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n\u003c/div\u003e\",\"Learn how to start an eBay dropshipping store with the best tips and tools to grow your business.\",\"\u003cimg alt='shipping box with text that reads \\\"how eBay dropshipping works\\\"' src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/How_EBAY_Dropshipping_Works.jpg?v=1654024880\\\"\u003e\\n\u003cp\u003eLearn how to start an eBay dropshipping store with the best tips and tools to grow your business. \u003c/p\u003e\",{\"_1831\":1856,\"_334\":2046,\"_1186\":2056},\"Learn how to start an eBay dropshipping store with the best tips and tools to grow your business. \",{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[2059,-5,-5,2061,2063,2065,2066],{\"_1831\":1867,\"_1868\":2060,\"_1870\":1905},\"2025-02-05\",{\"_1831\":1867,\"_1868\":2062,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/ebay-dropshipping\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/ebay-dropshipping\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/ebay-dropshipping\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/ebay-dropshipping\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/ebay-dropshipping\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/ebay-dropshipping\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/ebay-dropshipping\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/ebay-dropshipping\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/ebay-dropshipping\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/ebay-dropshipping\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/ebay-dropshipping\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/ebay-dropshipping\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/ebay-dropshipping\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/ebay-dropshipping\\\"}\",{\"_1831\":1867,\"_1868\":2064,\"_1870\":1874},\"[{\\\"title\\\":\\\"How to Start a Dropshipping Business- A Complete Playbook for 2024\\\",\\\"url\\\":\\\"blog/how-to-start-dropshipping\\\"},{\\\"title\\\":\\\"The Ultimate Guide To Dropshipping (2024)\\\",\\\"url\\\":\\\"blog/dropshipping-guide\\\"},{\\\"title\\\":\\\"Is Dropshipping Worth It in 2024?\\\",\\\"url\\\":\\\"blog/is-dropshipping-worth-it\\\"},{\\\"title\\\":\\\"Reach More Buyers on eBay- How to Connect eBay to Your Shopify Store\\\",\\\"url\\\":\\\"blog/shopify-ebay-integration\\\"},{\\\"title\\\":\\\"25+ Ideas for Online Businesses To Start Now (2024)\\\",\\\"url\\\":\\\"blog/online-business-ideas\\\"},{\\\"title\\\":\\\"The 12 Best Ecommerce Platforms for 2024\\\",\\\"url\\\":\\\"blog/best-ecommerce-platforms\\\"},{\\\"title\\\":\\\"20+ Online Selling Sites and Marketplaces To Sell\\\",\\\"url\\\":\\\"blog/online-selling-sites\\\"},{\\\"title\\\":\\\"How To Find the Best Dropshipping Niches\\\",\\\"url\\\":\\\"blog/dropshipping-niches\\\"},{\\\"title\\\":\\\"CBD Dropshipping: How To Cash In\\\",\\\"url\\\":\\\"blog/cbd-dropshipping\\\"},{\\\"title\\\":\\\"How to Start a Nonprofit in 7 Steps\\\",\\\"url\\\":\\\"blog/start-nonprofit\\\"}]\",{\"_1831\":1867,\"_1868\":1952,\"_1870\":1953},{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"5 Feb 2025\",{\"_1831\":1832,\"_158\":2069,\"_1583\":2070,\"_334\":2071,\"_1836\":2072,\"_1838\":2073,\"_1848\":2076,\"_123\":2077,\"_1851\":2078,\"_1853\":2079,\"_1660\":2080,\"_1857\":2082,\"_1864\":2083,\"_1878\":2074,\"_1879\":2075,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2089,\"_1885\":2072},\"gid://shopify/Article/556786384930\",\"landing-page-design\",\"20 Examples of Effective Landing Page Design (2025)\",\"2024-11-30T14:00:00Z\",{\"_1831\":1840,\"_378\":2074,\"_1842\":2075,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/landing_20page_20design_55fe1d3c-022e-4e08-ba90-6de79baf1c6e.png?v=1729284414\",\"A laptop with an orange hat representing a landing page design.\",[719],\"\u003cp\u003eFirst impressions are \u003ca href=\\\"https://learn.g2.com/web-design-statistics\\\"\u003e94% design-related\u003c/a\u003e. That means, if a prospective customer's first experience with your brand occurs on a confusing landing page, they might not stick around. In fact, \u003ca href=\\\"https://www.forbes.com/advisor/business/software/website-statistics/\\\"\u003e48% of users\u003c/a\u003e call a business's website design the most important factor in determining a brand's credibility—and they can make that snap judgment within a mere 50 milliseconds.\u003c/p\u003e\\n\u003cp\u003eThe truth is, even some of the world’s biggest brands have ineffective landing page design. It’s a common problem—but you can solve it with a \u003ca href=\\\"/blog/best-website-design\\\" target=\\\"_blank\\\"\u003ewebsite design\u003c/a\u003e that is informed by a deeper understanding of your target audience.\u003c/p\u003e\\n\u003cp\u003eAhead, learn from experts about how to create better \u003ca href=\\\"/blog/landing-page\\\"\u003elanding page\u003c/a\u003e designs that convert prospects into customers, complete with 20 inspiring examples from brands that are nailing landing page design.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat makes a landing page effective?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e20 landing page design examples\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e7 landing page design best practices\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eLanding page design FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat makes a landing page effective?\u003c/h2\u003e\\n\u003cp\u003eA landing page typically follows the same structure, but there are certain elements that high-performing pages pay particularly close attention to.\u003c/p\u003e\\n\u003ch3\u003eAbove the fold content\u003c/h3\u003e\\n\u003cp\u003eThe fold is the space on a webpage that’s visible when you land on the page and haven't yet scrolled down. The exact dimensions of what'll show up \u003ca href=\\\"/blog/above-the-fold\\\"\u003eabove the fold\u003c/a\u003e varies based on the device being used (e.g., desktop browser, tablet, mobile phone) to visit that page. That said, generally, the area above the fold can be measured as 600 pixels from the top of a given browser window.\u003c/p\u003e\\n\u003cp\u003eNot all of your landing page visitors will scroll past the fold of the page on desktop or mobile devices. In fact, the majority of site visitors probably won’t scroll down at all. Prioritize capturing visitors' attention with your content above the fold, but make sure your page below the fold also flows logically.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/landingpagelayout_9b1e594a-88e3-45c2-845a-efa6997bc13c.jpg?v=1732985155\\\" alt=\\\"Landing page example that includes headlines, product descriptions, hero image, and CTAs.\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eAn example of a typical landing page layout.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3\u003eLanding page copy\u003c/h3\u003e\\n\u003cp\u003eGood landing page copy consists of the words on the page—including \u003ca href=\\\"/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\\\" target=\\\"_blank\\\"\u003eproduct descriptions\u003c/a\u003e, calls to action copy, headlines, and your meta title and description. Use a bold, problem-focused headline to start off your landing page.\u003c/p\u003e\\n\u003cp\u003eConsider the voice of the customer when writing your landing page copy. Mine reviews and social media, and incorporate the words and phrases your audience uses into your landing page copy.\u003c/p\u003e\\n\u003cp\u003eRemember to tout benefits instead of features. For example, if your landing page is promoting a waterproof phone case, talk about how people can take pictures while swimming when you highlight the IP waterproof rating.\u003c/p\u003e\\n\u003cp\u003eFinally, compelling copy is written with your \u003ca href=\\\"/blog/brand-voice\\\"\u003ebrand voice\u003c/a\u003e in mind. Consistency is key, even when it comes to targeted promotions and campaigns.\u003c/p\u003e\\n\u003ch3\u003eImagery and color scheme\u003c/h3\u003e\\n\u003cp\u003eYour landing page design should account for colors and fonts, as well as have space for well-placed imagery. Many people start with their landing page copy and then develop the visual assets to ensure synergy between the two. Remember, imagery may also include illustrations and videos in addition to product photos.\u003c/p\u003e\\n\u003ch3\u003eCustomer reviews\u003c/h3\u003e\\n\u003cp\u003eOne of the smallest, most impactful tweaks Ezra Firestone, founder of Smart Marketer and co-founder and \u003ca href=\\\"/blog/boombycindyjoseph-brand\\\" target=\\\"_blank\\\"\u003eCEO of BOOM! by Cindy Joseph\u003c/a\u003e, made to the buy boxes on his own Shopify store was adding \u003ca href=\\\"/blog/customer-testimonials\\\" target=\\\"_blank\\\"\u003ecustomer testimonials\u003c/a\u003e at the top of the box in place of the item name.\u003c/p\u003e\\n\u003cp\u003eHere’s what that looks like:\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Customer review callout on a cosmetics product listing.\\\" class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/customerreview_8a59b33f-1972-4726-ac83-f5c23ade2f21.png?v=1732985155\\\"\u003e\\n\u003cfigcaption\u003eSee how the customer review is easy to read, adding social proof to persuade users to convert visitors.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eIncluding a quote up top builds trust, doesn’t leave people searching for reviews, and lets your own customers speak for you. Just make sure you choose quotes that directly speak to a benefit or pain point each product solves.\u003c/p\u003e\\n\u003cp\u003eAdditionally, consider including an entire section devoted to your customer reviews so shoppers can read the perspectives of real people who have actually purchased your products. Make sure to show at least a few of the bad ones and middle range reviews so others can get a complete understanding of what people love and what they don’t.\u003c/p\u003e\\n\u003ch3\u003eCall to action\u003c/h3\u003e\\n\u003cp\u003eEvery landing page needs a \u003ca href=\\\"/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\\\" target=\\\"_blank\\\"\u003ecall to action (CTA)\u003c/a\u003e to be effective. Yours should drive users to take the action you want them to take. Depending on your landing page, the CTA could say something like “Learn more,” “Buy now,” or “Subscribe.” You might also include pricing information here, if relevant.\u003c/p\u003e\\n\u003cp\u003eIf you’re wondering about CTA placement, that depends on what your audience needs, too. You’ll determine this based on testing placement to see what drives a better conversion rate. Generally speaking, you’ll want to have a CTA above the fold as well as throughout the landing page, depending on how long the page is.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e20 landing page design examples\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eBrightland\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eOlipop\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003ePath\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eLUSH Cosmetics\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eNetflix\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eGrind\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eCreatorpreneur Academy\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003eJolie\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003eAhrefs\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003eTabs\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003ePeepers\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eConvertKit\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003eJones Road Beauty\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003eBEAM Content\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003eBasecamp\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#26\\\"\u003eMaev\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#27\\\"\u003eMoney with Katie\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#28\\\"\u003eGifted to Paid\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#29\\\"\u003eDescript\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#30\\\"\u003eShopify POS\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"11\\\"\u003e1. Brightland\u003c/h3\u003e\\n\u003cp\u003eHave you ever been featured in a news publication? Featuring those logos on your landing pages with quotes from the articles is what Nik Sharma, CEO of \u003ca href=\\\"https://www.sharmabrands.com/\\\" target=\\\"_blank\\\"\u003eSharma Brands\u003c/a\u003e, calls a “brag bar.” Those publications add credibility to your brand, and mentioning them goes a long way with shoppers looking for more information.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://brightland.co/\\\" target=\\\"_blank\\\"\u003eBrightland\u003c/a\u003e, for example, sells extra virgin olive oil from California. It’s gotten positive praise from publications like \u003cem\u003eThe New York Times\u003c/em\u003e and \u003cem\u003eThe Wall Street Journal\u003c/em\u003e, which it uses to its advantage in its landing page design.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Brightland website with logos of highly regarded periodicals that have praised their products.\\\" class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/brightland_a0d3cfba-28a1-4158-86fb-a07fa3484238.png?v=1732985156\\\"\u003e\\n\u003cfigcaption\u003eBrightland has received positive praise from many publications, and leverages that press in its brag bar.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"12\\\"\u003e2. Olipop\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/olipop-product-development\\\" target=\\\"_blank\\\"\u003eOlipop\u003c/a\u003e sells healthier sodas packed with plant-based ingredients and prebiotics to support a healthy microbiome. The brand uses benefit-driven copy to directly handle objections (“But how much sugar does the soda have?”) and position the drink as a craving cure for avid soda drinkers looking for a way to quit.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"Brightly colored Olipop product page for watermelon lime soda.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/olipop_7a5134f9-d761-4bd9-ae08-accfac4fbb07.png?v=1732985156\\\"\u003e\\n\u003cfigcaption\u003eOlipop has a fun and funky landing page design.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eYou could replicate other landing pages ideas such as clear, bold text, in-depth product information (upon scrolling), stars with an actual review count for credibility, a small header that doesn’t dominate the page, intuitive and easy-to-navigate layout, and great \u003ca href=\\\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\\\" target=\\\"_blank\\\"\u003eproduct photography\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e3. Path\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://pathedits.com/pages/newsletter\\\" target=\\\"_blank\\\"\u003ePath\u003c/a\u003e is a virtual photo editing studio with a Shopify store. Its core offerings are product photo editing services. One of the channels it uses to market to and connect with potential customers is email. Path has a dedicated landing page to drive email newsletter sign-ups.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/path_377820f7-5511-44e7-8c7e-da07499471e2.png?v=1732985155\\\" class=\\\"block block--bordered\\\" alt=\\\"Path’s product landing page with a headline and an email sign-up form.\\\"\u003e\\n\u003cfigcaption\u003ePath uses a dedicated landing page to drive email newsletter sign-ups.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eYou can see the page is clearly focused on the goal—driving subscriptions—and doesn’t offer much distraction to get in the way of that goal. The page isn’t readily accessible from the company’s website, but it can drive targeted campaigns promoting newsletter sign-ups to this landing page.\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e4. LUSH Cosmetics\u003c/h3\u003e\\n\u003cp\u003eCertifications go a long way with shoppers, and some won’t make a purchase without them. The Leaping Bunny, non-GMO, or certified B Corp certifications are three examples. If you’ve been certified for anything, put it on your landing page. \u003c/p\u003e\\n\u003cp\u003eLUSH Cosmetics takes this approach with its landing page design. At the bottom of its \u003ca href=\\\"https://www.lush.com/uk/en/c/plastic-free\\\" target=\\\"_blank\\\"\u003e“plastic free” page\u003c/a\u003e, customers see the brand’s core values—including the fact its products are 100% vegetarian, handmade, and not tested on animals.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/lush_c4825f66-1679-494e-b488-e222acc6b138.png?v=1732985155\\\" alt=\\\"LUSH brand values listed on their website including no animal testing and handmade cosmetics.\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eLUSH shouts about its value proposition in the footer section of its landing page.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"15\\\"\u003e5. Netflix\u003c/h3\u003e\\n\u003cp\u003eNetflix is regarded as a pioneer in the subscription industry. Boasting more than \u003ca href=\\\"https://backlinko.com/netflix-users\\\" target=\\\"_blank\\\"\u003e260 million\u003c/a\u003e paying subscribers in over 190 countries, it knows a thing or two about designing landing pages that convince people to subscribe.\u003c/p\u003e\\n\u003cp\u003eTake the design of its \u003ca href=\\\"https://www.netflix.com/gift-cards\\\"\u003egift card landing page\u003c/a\u003e, for example. There are two simple calls to action (whether you want to buy the card through Netflix or on Amazon) and a small breakdown of how the gift card works. It’s short and sweet, giving someone all the information a customer needs to know before buying.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Netflix landing page gives the option to buy gift cards online or via Amazon.\\\" class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/netflix_48c02498-b8aa-4b2e-a4b6-f20686308557.png?v=1732985156\\\"\u003e\\n\u003cfigcaption\u003eNetflix has a short and sweet landing page designed to sell gift cards.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"16\\\"\u003e6. Grind\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://grind.co.uk/pages/grind-sustainability\\\" target=\\\"_blank\\\"\u003eGrind\u003c/a\u003e is a coffee brand that sells through its online store and coffee houses. It has a landing page where it talks all about sustainability—one of the brand’s core values and differentiators.\u003c/p\u003e\\n\u003cp\u003eWhat’s especially great about this landing page design is the use of visual elements. There’s a scrolling bar just above the fold, color-coded buttons that help people navigate to the section they’re most interested in, and catchy subtitles that replicate its target market’s vocabulary—like “We take coffee seriously.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/grind_7b87f6c6-01db-4db6-83f6-a61e58ee99fe.gif?v=1732985156\\\" class=\\\"block block--bordered\\\" alt=\\\"Grind Coffee's website features a scrolling banner that displays their brand values.\\\"\u003e\\n\u003cfigcaption\u003eGrind shows its brand values in this scrolling carousel.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"17\\\"\u003e7. Creatorpreneur Academy\u003c/h3\u003e\\n\u003cp\u003eDigital products can be high-ticket; people will need lots of information before they commit to a larger purchase. Creator \u003ca href=\\\"https://creatorpreneur.aliabdaal.com/\\\" target=\\\"_blank\\\"\u003eAli Abdaal\u003c/a\u003e has designed the ideal landing page for this—one that delivers need-to-know information in a way that isn’t overwhelming to visitors.\u003c/p\u003e\\n\u003cp\u003eThe first thing someone sees when they visit this landing page is the headline: “Scale up your ‍creative side-hustle to the next level.” It pulls on a challenge and goal that would resonate with the target audience. If someone prefers to learn more about the course without reading text, they can click the link to watch the YouTube video that explains it in more detail.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/youtubelandingpage_75dbb569-7cf6-4afc-9d99-3b88ea29acf4.png?v=1732985156\\\" class=\\\"block block--bordered\\\" alt=\\\"Landing page with a YouTube thumbnail of a Creatorpreneur talking about their online course.\\\"\u003e\\n\u003cfigcaption\u003eLanding page visitors can watch Creatorpreneur's video above the fold.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"18\\\"\u003e8. Jolie\u003c/h3\u003e\\n\u003cp\u003eThe primary goal of a landing page is to get someone to complete an action. In the case of ecommerce, that’s not always to say your landing page design should revolve around the features and benefits of whatever you’re selling.\u003c/p\u003e\\n\u003cp\u003eTake Jolie, for example, a direct-to-consumer brand that sells shower filtration systems. It built a landing page for its \u003ca href=\\\"https://jolieskinco.com/pages/water-report\\\" target=\\\"_blank\\\"\u003ewater report\u003c/a\u003e—a way for people to see what chemicals are in their water.\u003c/p\u003e\\n\u003cp\u003eThe page talks about the dangers of certain chemicals and their impact on our skin and hair. Once people know this information, the issue becomes more urgent and pressing, making them more likely to complete the report through one of the email signup forms integrated into the landing page design.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Minimalist black and white landing page for Jolie's water quality report.\\\" class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/jolienewsletter_bdb4c1e6-c4d4-4a3d-8b36-049d78cc4596.png?v=1732985156\\\"\u003e\\n\u003cfigcaption\u003eJolie’s newsletter landing page promises to tell you what’s in your water.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"19\\\"\u003e9. Ahrefs\u003c/h3\u003e\\n\u003cp\u003eYou don’t need specialist design skills to customize a high-converting landing page. Take Ahrefs, for example, an SEO tool that has landing pages for each of its key features and use cases.\u003c/p\u003e\\n\u003cp\u003eThe landing page design for its keyword research functionality has small illustrative icons that break up key points into text blocks. There’s also a tiny Ahrefs logo in the line breaks—a smart way to reinforce brand consistency and logo recognition without inserting the full version.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Ahrefs landing page highlights keyword research tool features with simple icons.\\\" class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/ahrefs_8d1d0558-06a4-427f-b26f-b74fd4e0a5e2.png?v=1732985155\\\"\u003e\\n\u003cfigcaption\u003eAhrefs has made simple but effective design choices on its landing page.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"20\\\"\u003e10. Tabs\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://uk.tabs.co/pages/ingredients\\\" target=\\\"_blank\\\"\u003eTabs\u003c/a\u003e’ ingredients page is a masterclass in how to incorporate \u003ca href=\\\"/blog/social-proof\\\"\u003esocial proof\u003c/a\u003e into your landing page design. It has a pink announcement bar, which stands out against the monochromatic design, to show how it offers a money-back guarantee, thousands of five-star reviews, and more than 200,000 happy customers.\u003c/p\u003e\\n\u003cp\u003eThere’s also a five-star review section beneath the main CTA button, which reinforces that someone is in good company if they shop for their own chocolate. This placement is strategic—it’s likely the last thing someone sees before clicking the CTA button.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/tabs_3f0aa48e-88ed-42d3-b495-128a16658899.png?v=1732985156\\\" alt=\\\"Tabs landing page shows a chocolate bar alongside star reviews and natural ingredient claims.\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eIn this landing page example, Tabs pairs social proof with sustainable brand values.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"21\\\"\u003e11. Peepers\u003c/h3\u003e\\n\u003cp\u003eThe \u003ca href=\\\"/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\\\" target=\\\"_blank\\\"\u003eproduct description\u003c/a\u003e you might incorporate into your landing page design is succinct copy that immediately gets across what your product actually is. You have a lot more space down the page to provide details that directly handle any objections that might block a customer from completing their purchase.\u003c/p\u003e\\n\u003cp\u003eEyewear business \u003ca href=\\\"https://www.peepers.com/\\\" target=\\\"_blank\\\"\u003ePeepers\u003c/a\u003e uses this tactic. Above the fold is a plethora of product images, and below you’ll find details and a description that lists all the benefits of choosing a Peepers lens.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Peepers uses below-the-fold space to share in-depth product details and customer reviews.\\\" class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/peepers_65639d58-ed20-4b32-9eeb-7cf1f33bdf16.png?v=1732985155\\\"\u003e\\n\u003cfigcaption\u003ePeepers doesn’t let space below the fold go to waste.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"22\\\"\u003e12. ConvertKit\u003c/h3\u003e\\n\u003cp\u003eAlthough best practice is to stick to a small number of complementary colors on your landing page, \u003ca href=\\\"https://convertkit.com/use-cases/bloggers\\\" target=\\\"_blank\\\"\u003eConvertKit\u003c/a\u003e demonstrates how you can use hues and shades to get more variance—without deterring too far from your style guides.\u003c/p\u003e\\n\u003cp\u003eWhat’s great about this landing page design is the use of white space. Instead of leaving the section above the subheading blank, ConvertKit’s designer added handwritten notes to the visitor. It’s a smart use of \u003ca href=\\\"/enterprise/blog/how-to-write-microcopy-that-influences-customers-even-if-they-don-t-read-it\\\" target=\\\"_blank\\\"\u003emicrocopy\u003c/a\u003e—and a piece of design inspiration—that can help landing page visitors get a sense of the brand’s personality.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"ConvertKit landing page shows email list UI mockup with handwritten callouts in margins.\\\" class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/convertkit_3f06f8e0-b6cf-4f57-b265-9914c9771f2f.png?v=1732985155\\\"\u003e\\n\u003cfigcaption\u003eConvertKit uses handwritten callouts to personalize and maximize the effectiveness of white space.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"23\\\"\u003e13. Jones Road Beauty\u003c/h3\u003e\\n\u003cp\u003eSome beauty brands struggle with returns when \u003ca href=\\\"/sell/cosmetics\\\" target=\\\"_blank\\\"\u003eselling cosmetics online\u003c/a\u003e. Shades look different on a computer screen than in real life. \u003ca href=\\\"https://www.jonesroadbeauty.com/pages/quiz-landing\\\" target=\\\"_blank\\\"\u003eJones Road Beauty\u003c/a\u003e solves this problem with quizzes that help people find the right one. \u003c/p\u003e\\n\u003cp\u003eThe landing page design for Jones Road Beauty’s quizzes is simple and direct. It goes against best practice to only include one CTA, but it does a great job of explaining the quizzes available, how they’re used, and how you can take them. There’s even a small star rating beneath the quiz subheading to reinforce that the quiz does a good job of solving the issue of mismatched shades.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Quiz landing page for Jones Road Beauty miracle balm with a CTA button.\\\" class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/jonesroadbeauty_c8761f94-0be3-4f11-8df4-bfe35eadbf77.png?v=1732985156\\\"\u003e\\n\u003cfigcaption\u003eThis Jones Road Beauty landing page engages visitors by prompting them to take their beauty quiz.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"24\\\"\u003e14. BEAM Content\u003c/h3\u003e\\n\u003cp\u003eMuch like your copy should be on brand, so should imagery, fonts, and colors. While you might have more room for creativity with landing page design, it’s still important to provide a synonymous brand experience across all touchpoints.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.beamcontent.co/\\\" target=\\\"_blank\\\"\u003eBEAM Content\u003c/a\u003e is a great landing page example to draw inspiration from. The agency uses a sophisticated color palette with graphical elements that match. The font choice is simple and elegant, using hand-drawn fonts for microcopy that draws attention to important copy—like “brand social,” the main service offering on this landing page.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/beam_4baf4bad-6e20-4a0d-9191-38def5422bab.png?v=1732985155\\\" alt=\\\"Beam’s landing page headline says Your brand’s social is more than another checkbox.\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eBeam touches on a common customer pain point with its landing page heading copy.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"25\\\"\u003e15. Basecamp\u003c/h3\u003e\\n\u003cp\u003eTestimonials are a key part of any landing page design. One study found that when a page shows reviews for an expensive product, conversion rates can increase by \u003ca href=\\\"https://thegood.com/insights/product-reviews-improve-conversion-rates/\\\" target=\\\"_blank\\\"\u003eas much as 380%\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eThe problem with testimonials is that you can’t change what someone said. It’s bad practice to cut down someone else’s words and attribute it to them. \u003ca href=\\\"https://basecamp.com/features\\\"\u003eBasecamp\u003c/a\u003e, however, shows how you can highlight the hardest-hitting parts of a testimonial to make it stand out.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/basecamp_3e67c73f-a313-41d7-a1dd-64f2077798c4.png?v=1732985155\\\" alt=\\\"Basecamp customer testimonial with the hardest hitting point highlighted in yellow.\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eBasecamp highlights important parts of its customer testimonials.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"26\\\"\u003e16. Maev\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.meetmaev.com/food\\\" target=\\\"_blank\\\"\u003eMaev\u003c/a\u003e is a great example to draw landing page inspiration from if you need to present lots of information in a way that’s easy on the eye.\u003c/p\u003e\\n\u003cp\u003eInstead of simply listing the ingredients in its dog food, the retailer has used images. People instantly recognize a blueberry or kale, helping them to overcome a common pain point when buying pet food online: visualizing exactly what their dog is eating.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/maev_633fa9f6-9c8d-4630-9117-cd45919e54e1.png?v=1732985155\\\" alt=\\\"Maev dog food ingredients shown as a row of photos on their landing page.\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eMaev uses pictures to show, not tell.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"27\\\"\u003e17. Money with Katie\u003c/h3\u003e\\n\u003cp\u003eNewsletter landing pages have one clear goal: to get someone to subscribe to your email list. \u003ca href=\\\"https://www.morningbrew.com/money-with-katie\\\"\u003eMoney with Katie\u003c/a\u003e, a newsletter under the Morning Brew brand, has perfected it without investing into a full-length landing page design.\u003c/p\u003e\\n\u003cp\u003eMoney with Katie’s entire landing page is only what we see above the fold. There’s no need to scroll nor overwhelm the visitor with too much information. The headline promises exactly what they’ll get; the photo shows them what they’re signing up for. The only thing they need to do is complete the subscription form.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/moneywithkatie_539251b7-2954-48d1-b822-b1646893be54.png?v=1732985156\\\" alt=\\\"Money with Katie's millennial pink landing page with founder photo and email signup CTA form.\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eMoney with Katie's newsletter landing page is short and sweet.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"28\\\"\u003e18. Gifted to Paid\u003c/h3\u003e\\n\u003cp\u003eJustin Moore is a sponsorship coach that sells digital products on Creator Wizard. \u003ca href=\\\"https://www.creatorwizard.com/giftedtopaid\\\"\u003eGifted to Paid\u003c/a\u003e is his premium online course that walks creators through how they can secure sponsorship deals and earn money from their online content.\u003c/p\u003e\\n\u003cp\u003eGifted to Paid touches on both of these goals throughout the entire landing page. This section, in particular, gives the visitor information about the course’s tutorial. It’s a lot of information to digest, so Justin made smart design choices—like bolding important text and using GIFs—to make it easier to understand.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"GIF of Gifted to Paid's Justin Moore doing a dance beside narrative copy about his online course.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/creatorwizard_75441b2b-0cf6-48b5-80d6-3a8fd1de2b90.gif?v=1732985156\\\"\u003e\\n\u003cfigcaption\u003eJustin uses GIFs and bolded text to break up content on his landing page.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"29\\\"\u003e19. Descript\u003c/h3\u003e\\n\u003cp\u003eHeadlines demand more space on your landing page, making them an important element to focus on when designing. On \u003ca href=\\\"https://www.descript.com/work\\\"\u003eDescript\u003c/a\u003e’s landing page, for example, the headlines are smart and subtly address the obstacle someone might have before converting: How much does it cost? And what’s really included in a “free” plan? \u003c/p\u003e\\n\u003cp\u003eWith so many pricing variables, there’s also an interactive pricing calculator to help people figure out how much the video editing software costs. It’s much more engaging than static content and helps the brand personalize at scale.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"Pricing calculator for Descript's video editing product subscription.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/descript_ef76619d-f6dd-427d-aa0e-08e9837701ed.png?v=1732985155\\\"\u003e\\n\u003cfigcaption\u003eDescript’s pricing calculator makes the landing page interactive.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"30\\\"\u003e20. Shopify POS\u003c/h3\u003e\\n\u003cp\u003eThe Shopify designers who built the \u003ca href=\\\"https://www.shopify.com/pos\\\"\u003epoint of sale (POS)\u003c/a\u003e landing page had the tough task of catering to three different CTAs:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eStarting a free trial\u003c/li\u003e\\n\u003cli\u003eTalking to sales teams\u003c/li\u003e\\n\u003cli\u003eLogging into an existing Shopify POS account\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eButton colors make a huge difference here. High-contrast buttons (white text on a dark background) stand out most against the neutral design, so this became the option for the preferred and most important CTA: starting a new trial. \u003c/p\u003e\\n\u003cp\u003eTalking to sales got the same-sized button box with the reverse colors. The third and least important is just a small snippet of linked text beneath each button.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"Shopify POS landing page shows the product in store above logos of popular brands who use it.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopifypos_cd932313-96fa-4460-9b9b-60f79b0ea775.png?v=1732985155\\\"\u003e\\n\u003cfigcaption\u003eShopify POS’ landing page uses high-contrast buttons of differing priority CTAs.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2 id=\\\"3\\\"\u003e7 landing page design best practices\u003c/h2\u003e\\n\u003cp\u003eYou’ve caught the attention of a potential customer, and now you have a few seconds to share what makes your brand and your products unique. It’s a pretty big ask to get that across in a few words or images, and even more difficult when a prospect has little context about your brand.\u003c/p\u003e\\n\u003cp\u003eWhile performance is going to depend on many factors, keeping the overall landing page design simple can help direct people to the information you most want them to see. If they take nothing else away, what’s the one thing you’d like to resonate?\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#71\\\"\u003eConsider information flow\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#72\\\"\u003eOptimize your buy box for conversion\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#73\\\"\u003eFocus on visual elements\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#74\\\"\u003eUse a responsive design\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#75\\\"\u003eAnalyze traffic and device source\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#76\\\"\u003eTest your landing page designs\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#77\\\"\u003ePrioritize UX research\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"71\\\"\u003e1. Consider information flow\u003c/h3\u003e\\n\u003cp\u003eNo matter what works best for your customers, you’ll always want to be thoughtful about the kind of copy and content you put at the top of any landing page. But trying to fit content into the first screen can backfire and result in a cluttered experience for the user.\u003c/p\u003e\\n\u003cp\u003e“Marketers should think less about ‘over the fold’ and much more about the overall information hierarchy and flow of the content on the landing page,” says CRO consultant \u003ca href=\\\"https://www.michaelaagaard.com/\\\"\u003eMichael Aagaard\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eReflect on the following questions as you build your landing pages. The answers will depend on your understanding of your target audience’s overall user journey and the role you’d like the landing page to play.\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eAre you answering the right questions and addressing the right barriers?\u003c/li\u003e\\n\u003cli\u003eAre you managing expectations and following up on “promises” made in the ad source?\u003c/li\u003e\\n\u003cli\u003eAre you delivering the content in the right order and building momentum toward the conversion goal?\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"72\\\"\u003e2. Optimize your buy box for conversion\u003c/h3\u003e\\n\u003cp\u003eThe buy box is a small section of each landing page that needs to make a big impact. Ezra calls it the most important part of your product landing pages. It’s a literal box on the page with a highly optimized set of conversion assets that includes a purchase button.\u003c/p\u003e\\n\u003cp\u003eGenerally, if you’re looking at it on a desktop, the buy box includes an image carousel with photos of the product on the left and your recap, sales copy, pricing, review stars, Buy button or \u003ca href=\\\"https://shop.app/shop-pay\\\"\u003eShop Pay\u003c/a\u003e button, and unique selling proposition under the button to the right. \u003c/p\u003e\\n\u003cp\u003e“Most businesses don’t have sales copy in the buy box, they don’t have social proof in the box, they don’t have unique selling propositions and image format under the Add to Cart button, and the product carousel features images that don’t look good,” Ezra says. “The buy box is everything.”\u003c/p\u003e\\n\u003cp\u003eThere are a few templated elements that make space for your copy and images to really shine. A highly optimized buy box includes what Ezra calls “conversion asset stacking.” Here’s an example of what that could look like on desktop:\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Brightland landing page for their garlic-infused olive oil in a white bottle.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/rosette_702809a0-2c59-44b0-a54d-6bb1c9448249.png?v=1732985155\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eBrightland serves this landing page to searchers browsing for garlic olive oil.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"73\\\"\u003e3. Focus on visual elements\u003c/h3\u003e\\n\u003cp\u003eThe images you include of your products are likely the only thing prospective buyers have when they’re considering completing the desired action. Break up the information on your landing page design with other elements like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eBullet points or numbered lists\u003c/li\u003e\\n\u003cli\u003eLogos or graphics\u003c/li\u003e\\n\u003cli\u003eImages\u003c/li\u003e\\n\u003cli\u003eCTA buttons\u003c/li\u003e\\n\u003cli\u003eReviews\u003c/li\u003e\\n\u003cli\u003eVideo testimonials\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eIn the case of ecommerce, images are how a buyer pictures an item without being able to hold it for themselves. If your photography doesn’t fully capture how amazing your products are, it’s very difficult for customers to do the same.\u003c/p\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/uZeRLXODK5w?si=2dh1_3uPze98aKQG\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\" teidentifier=\\\"tdjq7kfwnfhlxcdeag7\\\"\u003e\u003c/iframe\u003e\\n\u003ch3 id=\\\"74\\\"\u003e4. Use a responsive design\u003c/h3\u003e\\n\u003cp\u003eYou’re likely designing your landing page on a laptop or computer screen, but the reality is: not everyone accesses landing pages on a desktop. Approximately \u003ca href=\\\"https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/\\\"\u003ehalf of all internet traffic\u003c/a\u003e happens on a mobile device. A responsive design flexes to make your landing page suitable for any device.\u003c/p\u003e\\n\u003cp\u003eUse your \u003ca href=\\\"https://www.shopify.com/website/builder\\\"\u003ewebsite builder\u003c/a\u003e to check how image carousels and CTAs render on both desktop and mobile to ensure they’re optimized for both. Other tips for a responsive \u003ca href=\\\"/blog/website-design-for-small-business\\\"\u003ewebsite design\u003c/a\u003e include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eUsing collapsable menus \u003c/li\u003e\\n\u003cli\u003eButtoning up the smaller details to ensure a smoother experience\u003c/li\u003e\\n\u003cli\u003eUsing an image compressor like \u003ca href=\\\"https://tinypng.com/\\\"\u003eTinyPNG\u003c/a\u003e to lower image size for faster loading time\u003c/li\u003e\\n\u003cli\u003eAvoiding video autoplays \u003c/li\u003e\\n\u003cli\u003eUsing large finger-friendly buttons \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"75\\\"\u003e5. Analyze traffic and device source\u003c/h3\u003e\\n\u003cp\u003eDesigning your landing page based on the device someone shops with is one way to begin your conversion research. \u003c/p\u003e\\n\u003cp\u003eIf most of your customers are coming to your website on a mobile device, you’ll want to optimize your landing pages for a \u003ca href=\\\"/blog/mobile-commerce\\\"\u003egreat mobile experience\u003c/a\u003e. Or, if you learn that your shoppers prefer desktop, you’ll be better equipped to build a landing page that enhances the desktop experience.\u003c/p\u003e\\n\u003cp\u003eNik Sharma of \u003ca href=\\\"https://www.sharmabrands.com/\\\" target=\\\"_blank\\\"\u003eSharma Brands\u003c/a\u003e recommends looking even deeper into that traffic to understand what kind of platform people came from—whether it’s TikTok, Facebook, a blog post, or another channel.\u003c/p\u003e\\n\u003cp\u003e“Not making your pages contextual to the platform they came from will cause your bounce rate to skyrocket and your overall platform ROAS [return on ad spend] to stay low,” he says. This kind of contextual listening drives a better customer experience overall.\u003c/p\u003e\\n\u003ch3 id=\\\"76\\\"\u003e6. Test your landing page designs\u003c/h3\u003e\\n\u003cp\u003eOnce you have your landing pages live and some meaningful traffic coming to your site, you can start to A/B test different parts of your landing page design to ensure it’s converting at the highest possible rate.\u003c/p\u003e\\n\u003cp\u003eA/B testing is not just about finding the best performing tagline or CTA placement, however. Ben Labay, managing director at \u003ca href=\\\"https://speero.com/\\\" target=\\\"_blank\\\"\u003eSpeero by CXL\u003c/a\u003e, notes: “If you test, you don’t want to test to prove opinions, but rather to challenge strategy or test hypotheses directly linked to customer problems or business opportunities.”\u003c/p\u003e\\n\u003cp\u003eBen says tests should be directly proportional to factors related to your business’s growth model. If you’d like to acquire more customers, monetize your Instagram, or retain existing customers, the landing page experience and testing hypotheses need to change accordingly.\u003c/p\u003e\\n\u003ch3 id=\\\"77\\\"\u003e7. Prioritize UX research\u003c/h3\u003e\\n\u003cp\u003eThe landing page design tips in this article have been successful for the experts who have tested and iterated on them. But be careful to implement these design elements without understanding how they connect to your overall goals.\u003c/p\u003e\\n\u003cp\u003eKnowing what your \u003ca href=\\\"/blog/target-audience\\\" target=\\\"_blank\\\"\u003etarget audience\u003c/a\u003e needs is the basis for building high-converting landing pages.\u003c/p\u003e\\n\u003cp\u003e“The better you understand your target audience, the better landing pages you can build. Don’t get blinded by the latest design trends,” says Michael. “Instead, make sure you get all the basics in place and do in-depth user research so you’re making informed decisions that impact behavior, rather than simply tweaking page layouts.”\u003c/p\u003e\\n\u003ch2\u003eBuild beautiful landing page designs\u003c/h2\u003e\\n\u003cp\u003eShopify has all the tools, apps, integrations and themes you need to get started with your landing page designs. Start from scratch or with a template, customize it to fit your unique brand, and manage everything from anywhere.\u003c/p\u003e\\n\u003cp\u003eYou can also browse \u003ca href=\\\"https://apps.shopify.com/\\\"\u003ethousands of Shopify apps\u003c/a\u003e to add landing page features and functionality, helping you boost conversions and make the most of your investment.\u003c/p\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/M4nCHMLjYCE?si=Qy0m-2ZANlGR9zhO\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\" teidentifier=\\\"4ztom12hafslxcdeaes\\\"\u003e\u003c/iframe\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"1\\\"\u003eLanding page design FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is landing page design?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cp itemprop=\\\"text\\\"\u003eLanding page design consists of the elements, both visual and written, that make up a webpage optimized to convert new customers and encourage repeat purchases. Simplicity in visual layout, benefit-driven copy, and high-quality product images are three of many guiding pillars for compelling landing page design.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat should a landing page consist of?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cp itemprop=\\\"text\\\"\u003eA landing page typically consists of a headline, a brief introduction, a call to action, and a form for visitors to provide their contact information. It may include additional elements such as videos, images, customer testimonials, social proof, and product demos.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow does landing page design impact conversion rates?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cp itemprop=\\\"text\\\"\u003eThe average conversion rate for a landing page is 5.89%, though the design can influence how close you are to this benchmark. The best landing page designs are responsive, use visual elements to break up text, and A/B test for the best results.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eShould you A/B test your landing page designs?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cp itemprop=\\\"text\\\"\u003eA/B testing means creating two versions of your landing page design (while making one small change at a time) and monitoring which one has the highest conversion rate. This helps you make data-backed decisions on how to design other landing pages.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Looking for clever landing page examples? Learn from experts to create better landing page designs that attract—and keep—the customers you want.\",\"\u003cimg alt=\\\"a laptop with an orange hat representing a landing page design\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/landing_20page_20design.png?v=1695821095\\\"\u003e\\n\u003cp\u003eLooking for clever landing page examples? Learn from experts to create better landing page designs that attract—and keep—the customers you want.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2071,\"_1186\":2081},\"Looking for clever landing page examples? Learn from successful brands and experts how to create better landing page designs that attract—and keep—customers.\",{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2084,2086,-5,2088],{\"_1831\":1867,\"_1868\":2085,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/landing-page-design\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/landing-page-design\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/landing-page-design\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/landing-page-design\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/landing-page-design\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/landing-page-design\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/landing-page-design\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/landing-page-design\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/landing-page-design\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/landing-page-design\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/landing-page-design\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/landing-page-design\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/landing-page-design\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/como-optimizar-una-landing-page-de-alta-conversion\\\"}\",{\"_1831\":1867,\"_1868\":2087,\"_1870\":1874},\"[{\\\"title\\\":\\\"The Best Shopify Ecommerce Themes for Your Online Store\\\",\\\"url\\\":\\\"blog/shopify-themes\\\"},{\\\"title\\\":\\\"AliExpress Dropshipping- How to Dropship From AliExpress\\\",\\\"url\\\":\\\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\\\"},{\\\"title\\\":\\\"The 5-Step Marketing Strategy to Grow Your Business\\\",\\\"url\\\":\\\"blog/marketing-strategy\\\"},{\\\"title\\\":\\\"What is Meta Description and How to Write One (+examples)\\\",\\\"url\\\":\\\"blog/how-to-write-meta-descriptions\\\"},{\\\"title\\\":\\\"How To Get a Business License in 3 Simple Steps\\\",\\\"url\\\":\\\"blog/what-is-a-business-license\\\"},{\\\"title\\\":\\\"25+ Ideas for Online Businesses To Start Now (2024)\\\",\\\"url\\\":\\\"blog/online-business-ideas\\\"},{\\\"title\\\":\\\"Product Pages: 16 Beautiful Product Landing Page Examples (2024)\\\",\\\"url\\\":\\\"blog/product-page\\\"},{\\\"title\\\":\\\"Marketing Funnels Explained- Why They Matter \u0026 How to Build Yours\\\",\\\"url\\\":\\\"blog/marketing-funnel\\\"},{\\\"title\\\":\\\"5 Free Advertising Strategies True Rivalry Uses to Gain Exposure\\\",\\\"url\\\":\\\"blog/free-advertising\\\"},{\\\"title\\\":\\\"Etsy Dropshipping: The Definitive Guide\\\",\\\"url\\\":\\\"blog/etsy-dropshipping\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"30 Nov 2024\",{\"_1831\":1832,\"_158\":2091,\"_1583\":2092,\"_334\":2093,\"_1836\":2094,\"_1838\":2095,\"_1848\":2098,\"_123\":2099,\"_1851\":2100,\"_1853\":2101,\"_1660\":2102,\"_1857\":2103,\"_1864\":2104,\"_1878\":2096,\"_1879\":2097,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2110,\"_1885\":2094},\"gid://shopify/Article/557462454306\",\"is-dropshipping-worth-it\",\"Is Dropshipping Worth It in 2025? 6 Things To Consider\",\"2024-11-29T06:30:00Z\",{\"_1831\":1840,\"_378\":2096,\"_1842\":2097,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/is_20dropshipping_20worth_20it_1d1fbe19-dac9-4378-a506-7746ce8be588.png?v=1729622931\",\"a plane flying over boxes representing dropshipping\",[1942],\"\u003cp\u003eIf you’re on social media, you’re probably familiar with the many influencers who promise entrepreneurs an easy pathway to success via dropshipping. Claims like that can make anyone skeptical, so you may be debating whether dropshipping is worth your time.\u003c/p\u003e\\n\u003cp\u003eIn this article, discover if \u003ca href=\\\"/blog/dropshipping-guide\\\"\u003estarting a dropshipping business on Shopify\u003c/a\u003e is still a profitable venture in 2025. Learn six key factors that will influence your dropshipping success.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is dropshipping in 2025?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eIs dropshipping worth it in 2025?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eWhy is dropshipping still popular in 2025?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eThe advantages of dropshipping\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e6 things to know before starting a dropshipping business\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eIs dropshipping worth it FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is dropshipping in 2025?\u003c/h2\u003e\\n\u003cp\u003eIn 2025, dropshipping remains an attractive business model for entrepreneurs looking to enter the ecommerce space without investing in \u003ca href=\\\"/retail/inventory-management\\\"\u003einventory\u003c/a\u003e or warehousing.\u003c/p\u003e\\n\u003cp\u003eIn the \u003ca href=\\\"/blog/what-is-dropshipping\\\"\u003edropshipping business model\u003c/a\u003e, order fulfillment is outsourced to the company that manufacturers or supplies the product. That means goods are shipped directly from their source to customers, so sellers don’t have physical contact with inventory. When a seller receives an order, they pass it directly to the supplier who picks, packs, and ships the product.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Six steps of dropshipping, from partnering with a supplier to the customer receiving the product.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/steps-of-dropshipping.png?v=1716471227\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eThe basic steps to the dropshipping business model\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2 id=\\\"2\\\"\u003eIs dropshipping worth it in 2025?\u003c/h2\u003e\\n\u003cp\u003eDropshipping is worth the investment if you’re looking for a low cost, small business idea. The number of people searching the term “dropshipping” increased exponentially from 2004 through 2024, showing its continued relevance.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/google-trend-stats.png?v=1714679489\\\" alt=\\\"Google Trends line graph of the increase in people searching for dropshipping\\\"\u003e\\n\u003cfigcaption\u003eGoogle searches for “dropshipping” have seen an uptick in recent years.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eThe process of \u003ca href=\\\"/blog/how-to-start-dropshipping\\\"\u003estarting a dropshipping business\u003c/a\u003e is relatively simple:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/best-dropshipping-products\\\"\u003eChoose products to dropship\u003c/a\u003e that are in-demand.\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/dropshipping-suppliers\\\"\u003eFind a dropshipping supplier\u003c/a\u003e that stocks the products you want to sell.\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://accounts.shopify.com/store-create\\\"\u003eCreate an online store\u003c/a\u003e to let shoppers browse and buy your products.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eThen, watch the money roll in—right?\u003c/p\u003e\\n\u003cp\u003eNot always. Opening a dropshipping store may require less investment than a traditional retail business, but dropshippers still need to build an online presence and attract customers.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eWhy is dropshipping still popular in 2025?\u003c/h2\u003e\\n\u003cp\u003eThe global \u003ca href=\\\"https://www.oberlo.com/statistics/dropshipping-market\\\"\u003edropshipping market\u003c/a\u003e was valued at $351.8 billion as of 2024, a 23.6% increase from the year prior. Experts predict a 24.39% average annual growth rate of dropshipping between 2020 and 2026, when the industry is projected to surpass $500 billion.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0840/8370/3830/articles/Global_Dropshipping_Market_Size_2023_2033.png?v=1718017618\\\" loading=\\\"lazy\\\" class=\\\"block block--bordered\\\" alt=\\\"Chart of Dropshipping Market Size (2023–2033)\\\"\u003e\\n\u003cfigcaption\u003eThe global dropshipping market is expected to reach almost $500 billion by 2026.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eAccording to \u003ca href=\\\"https://www.grandviewresearch.com/industry-analysis/e-commerce-market\\\"\u003eGrand View Research\u003c/a\u003e, as consumers increasingly turn to the convenience of online shopping, dropshipping has risen in popularity. Entrepreneurs can take advantage of this online-first preference and launch a business without the costs associated with stock management.\u003c/p\u003e\\n\u003cp\u003eThe recent increase in awareness of dropshipping has led to an influx of online influencers recommending the business model as a “get rich quick” scheme. Bear in mind that, like any \u003ca href=\\\"/blog/business-model\\\"\u003ebusiness model\u003c/a\u003e, dropshipping has its pros and cons and doesn’t present an opportunity for overnight success.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. Use Shopify Collective to curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/collective/retailer\\\"\u003eLearn more\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"4\\\"\u003eThe advantages of dropshipping\u003c/h2\u003e\\n\u003cp\u003eDropshipping is a popular route for new business owners to start \u003ca href=\\\"https://www.shopify.com/blog/make-money-online\\\"\u003emaking money online\u003c/a\u003e. That’s because the dropshipping business model offers a few key advantages:\u003c/p\u003e\\n\u003ch3\u003eLow barrier to entry\u003c/h3\u003e\\n\u003cp\u003eNew entrepreneurs don’t need a lot of money to invest in dropshipping inventory. Once you sell a product, the \u003ca href=\\\"https://www.shopify.com/blog/dropshipping-fulfillment\\\"\u003edropshipping supplier handles order fulfillment\u003c/a\u003e and shipping.\u003c/p\u003e\\n\u003cp\u003eWhat you do need, however, is strong marketing skills—especially if you’re operating in a crowded market.\u003c/p\u003e\\n\u003ch3\u003eFlexibility\u003c/h3\u003e\\n\u003cp\u003eDropshipping lets entrepreneurs sell as many or as few \u003ca href=\\\"https://www.shopify.com/blog/best-dropshipping-products\\\"\u003edropshipping products\u003c/a\u003e as they like. It’s a scalable ecommerce business model that provides stores with the ability to stay agile and evolve their product catalog alongside \u003ca href=\\\"https://www.shopify.com/blog/trending-products\\\"\u003econsumer trends\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3\u003eSimple testing\u003c/h3\u003e\\n\u003cp\u003eSince other tasks—like order fulfillment and shipping—are taken off your plate as a dropshipper, your main focus is testing which products sell best. It’s why some entrepreneurs consider dropshipping a crash course in ecommerce marketing.\u003c/p\u003e\\n\u003cp\u003eTake it from Caleb Dueck, director of operations at \u003ca href=\\\"https://sperryhoney.com/\\\"\u003eSperry Honey\u003c/a\u003e, who says: “Dropshipping models like \u003ca href=\\\"https://www.shopify.com/blog/print-on-demand\\\"\u003eprint on demand\u003c/a\u003e let you add additional value to your products. Since your print-on-demand platform ships the order right to the customer, you still get the value of outsourced fulfillment while also bringing your own unique product to the table.”\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003e6 things to know before starting a dropshipping business\u003c/h2\u003e\\n\u003ch3\u003e1. Low costs make dropshipping profitable\u003c/h3\u003e\\n\u003cp\u003eThe average ecommerce entrepreneur is likely to spend\u003ca href=\\\"https://www.shopify.com/blog/cost-to-start-business\\\"\u003ethousands of dollars\u003c/a\u003e in their first year of business. Product-related costs tend to be the most expensive, accounting for almost a third of annual expenses.\u003c/p\u003e\\n\u003cp\u003eDropshipping allows you to significantly cut down on these product and fulfillment costs. Since there’s no need to invest in developing new products, your product costs only involve sampling products that already exist. Instead of budgeting for order fulfillment staff wages, your dropshipping supplier handles that process for you.\u003c/p\u003e\\n\u003cp\u003eLike with any business model, however, the profitability of your dropshipping business depends on picking the right products to sell at the right prices. Dropshippers often pay a premium to source inventory from suppliers. With so many companies selling comparable products, there’s often a ceiling on how much profit you’ll make on each item.\u003c/p\u003e\\n\u003cp\u003eMarketing tends to be the biggest expense for dropshippers. In a competitive market, the way you position your product matters. If competitors are selling a less expensive version of the same dropshipping product you offer, strategic \u003ca href=\\\"https://www.shopify.com/blog/digital-marketing-strategy\\\"\u003edigital marketing\u003c/a\u003e can help convince consumers you’re worth the extra money.\u003c/p\u003e\\n\u003ch3\u003e2. Dropshipping is highly competitive\u003c/h3\u003e\\n\u003cp\u003eSince anyone can start a dropshipping business with minimal upfront investment, it’s an attractive business model for entrepreneurs looking to sell products online. That makes it competitive—even more so if you’re selling in a popular \u003ca href=\\\"https://www.shopify.com/blog/dropshipping-niches\\\"\u003edropshipping niche\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eStand out from the dropshipping competition by using techniques such as:\u003c/p\u003e\\n\u003ch4\u003eChoosing a less crowded niche\u003c/h4\u003e\\n\u003cp\u003e“Charging extra for the same product when you don’t add any value isn’t a viable business model for the long term, since the low barrier-to-entry means more competition and less differentiation,” says Caleb.\u003c/p\u003e\\n\u003ch4\u003eBuilding a brand\u003c/h4\u003e\\n\u003cp\u003eCole Turner, who made \u003ca href=\\\"https://www.oberlo.com/blog/college-students-million-dollar-store\\\"\u003emillions through his dropshipping store\u003c/a\u003e, says: “The only way to be successful in dropshipping nowadays is to have a real identity as a brand, and have a real legitimate business, even if it’s not legit to start with. If you’re still shipping from AliExpress, you still have to be believable. People have to trust you.”\u003c/p\u003e\\n\u003ch4\u003ePrioritizing customer service\u003c/h4\u003e\\n\u003cp\u003eDropshippers often fall into the trap of focusing solely on marketing and neglecting existing customers—despite the fact that existing customers are \u003ca href=\\\"https://www.semrush.com/blog/customer-retention-stats/\\\"\u003emore likely to purchase products\u003c/a\u003e you’re selling.\u003c/p\u003e\\n\u003cp\u003e“Dropshipping [is] still a massive part of a merchant’s journey,” says Brian Peters, partnerships lead at Shopify, “and there’s always an opportunity to do it better—more quality products, faster shipping, better search/UX.”\u003c/p\u003e\\n\u003ch3\u003e3. Like any business, dropshipping success takes time\u003c/h3\u003e\\n\u003cp\u003eDespite dropshipping being a low-risk business model, there’s still a large amount of time that needs to be invested before making your first sale. Dropshipping success requires:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/start-online-store\\\"\u003eStarting an ecommerce store\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/product-sourcing-apps\\\"\u003eSourcing new products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/dropshipping-websites\\\"\u003eFinding reliable suppliers\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/how-to-market-a-product\\\"\u003eMarketing your products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/what-is-branding\\\"\u003eBuilding a brand\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eExpect to spend dozens of hours per week to generate stable monthly revenue through your dropshipping business. The more time you invest, the higher your odds of earning substantial revenue.\u003c/p\u003e\\n\u003cp\u003eThe \u003ca href=\\\"https://www.shopify.com/blog/dropshipping-success\\\"\u003eexperiences of successful dropshippers\u003c/a\u003e show it typically takes at least a year of full-time work to recreate the average full-time income using dropshipping.\u003c/p\u003e\\n\u003ch3\u003e4. Finding a reliable dropshipping supplier is key\u003c/h3\u003e\\n\u003cp\u003eYou can have the best marketing campaigns in the world. But if customers don’t like the products they’re receiving (or fail to receive them entirely), your dropshipping business may be doomed.\u003c/p\u003e\\n\u003cp\u003e“Navigating supply chain complexities, such as shipping delays and quality control issues, requires proactive management and effective communication with suppliers,” says Adam Garfield, marketing director at \u003ca href=\\\"https://www.hairbro.com/\\\"\u003eHairBro\u003c/a\u003e. “Despite these challenges, dropshipping offers flexibility, low initial investment, and scalability, making it appealing for aspiring entrepreneurs.”\u003c/p\u003e\\n\u003cp\u003eWebsites like \u003ca href=\\\"https://www.shopify.com/blog/dropshipping-websites\\\"\u003eAlibaba and DSers\u003c/a\u003e have thousands of suppliers ready for dropshipping store owners to plug into. But thoroughly vetting any suppliers you choose to partner with is highly recommended.\u003c/p\u003e\\n\u003cp\u003eWhen vetting dropshipping suppliers, pay close attention to the following:\u003c/p\u003e\\n\u003ch4\u003eShipping estimates\u003c/h4\u003e\\n\u003cp\u003eOnline shoppers want \u003ca href=\\\"/shipping\\\"\u003efast, low-cost shipping\u003c/a\u003e. Consider whether you’re able to offer this service by researching estimates on shipping times and costs from different suppliers.\u003c/p\u003e\\n\u003ch4\u003eReviews and ratings\u003c/h4\u003e\\n\u003cp\u003eTo improve quality control, check reviews from other companies using the same dropshipping supplier. Is the product quality up to scratch? Does it arrive with any defects? Is their order fulfillment process fast enough to meet delivery promises to customers? Do they accept refunds on your behalf?\u003c/p\u003e\\n\u003ch4\u003eCustomer support\u003c/h4\u003e\\n\u003cp\u003eThe most successful dropshipping suppliers welcome feedback and provide speedy customer service. The most important \u003ca href=\\\"https://www.shopify.com/blog/dropshipping-tips\\\"\u003edropshipping tip\u003c/a\u003e is: Own your supplier’s mistakes. Hold suppliers accountable for their errors, but when communicating with customers, always take responsibility for the error and find ways to make it up to them.\u003c/p\u003e\\n\u003ch3\u003e5. Dropshippers are responsible for customer support\u003c/h3\u003e\\n\u003cp\u003eThe importance of prioritizing \u003ca href=\\\"/blog/what-is-customer-service\\\"\u003ecustomer support\u003c/a\u003e should not be underestimated. As soon as a customer orders an item through your online storefront, details automatically feed through to your dropshipping supplier. It’s their responsibility to pick, pack, and ship the item to your customer. Inevitably, something could go wrong at any point in that process, and it’s up to you to minimize the impact of any negative customer experiences by owning your supplier’s mistakes.\u003c/p\u003e\\n\u003cp\u003eAlthough the time you spend supporting customers can be minimized by partnering with reliable suppliers, it’ll still take up a lot of the time you spend running your store.\u003c/p\u003e\\n\u003cp\u003eBest practices in customer support include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli aria-level=\\\"1\\\"\u003eCommunicating delays proactively, such as updated \u003ca href=\\\"/blog/order-fulfillment-cycle-time\\\"\u003edelivery times\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli aria-level=\\\"1\\\"\u003eMaintaining strict \u003ca href=\\\"/blog/quality-assurance\\\"\u003equality control\u003c/a\u003e standards with your suppliers\u003c/li\u003e\\n\u003cli aria-level=\\\"1\\\"\u003eAsking for another chance if a customer’s order shows up wrong (e.g., offer a \u003ca href=\\\"/blog/discounts-and-coupons\\\"\u003ecoupon code\u003c/a\u003e on their next order)\u003c/li\u003e\\n\u003cli aria-level=\\\"1\\\"\u003eMaking support easily accessible by including an \u003ca href=\\\"/blog/ai-chatbot-customer-service\\\"\u003eon-site chatbot\u003c/a\u003e and links to \u003ca href=\\\"/blog/120928069-how-to-create-faq-page\\\"\u003eFAQs\u003c/a\u003e in your order confirmation emails\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThese customer support best practices can help you avoid situations in which customers publicly complain about your store on social media or online reviews. Most consumers read reviews, and \u003ca href=\\\"https://capitaloneshopping.com/research/online-reviews-statistics/\\\"\u003e93% of Americans\u003c/a\u003e say that reviews impact their purchasing decisions.\u003c/p\u003e\\n\u003cp\u003eFolks are more likely to be influenced by the content of negative reviews than they are by positive reviews, so it's wise to invest in quality customer service tactics to help you avoid public complaints as much as possible. That'll help you nurture your reputation as a trusted dropshipper.\u003c/p\u003e\\n\u003ch3\u003e6. Dropshipping is legal\u003c/h3\u003e\\n\u003cp\u003eDropshipping is a widely known and \u003ca href=\\\"/blog/is-dropshipping-legal\\\"\u003elegal business model\u003c/a\u003e. But there are some details you need to consider before setting up shop.\u003c/p\u003e\\n\u003ch4\u003eBusiness structure\u003c/h4\u003e\\n\u003cp\u003eOperating as either a \u003ca href=\\\"https://www.shopify.com/blog/sole-proprietorship-vs-llc\\\"\u003esole proprietorship, LLC\u003c/a\u003e, or C corporation each has its own benefits. However, an LLC can provide greater protection as a dropshipper. With an LLC, you don’t risk being personally liable for any debt the business accumulates, like overspending on marketing.\u003c/p\u003e\\n\u003ch4\u003eTaxes\u003c/h4\u003e\\n\u003cp\u003eDropshippers need to pay \u003ca href=\\\"/blog/16480780-should-you-be-charging-sales-tax-on-your-online-store\\\"\u003esales tax\u003c/a\u003e if the state you operate from collects it and an order is placed by someone living in your state. You may also need to pay income tax if you draw a salary from the business.\u003c/p\u003e\\n\u003ch4\u003eContracts\u003c/h4\u003e\\n\u003cp\u003eConsult a lawyer to draft a dropshipping partner agreement and protect yourself in the event something goes wrong with suppliers.\u003c/p\u003e\\n\u003ch4\u003eEcommerce policies\u003c/h4\u003e\\n\u003cp\u003eYou’ll need privacy, shipping, and \u003ca href=\\\"https://www.shopify.com/blog/return-policy\\\"\u003ereturns policies\u003c/a\u003e for potential customers to view when thinking about purchasing through your dropshipping store.\u003c/p\u003e\\n\u003ch4\u003eBusiness insurance\u003c/h4\u003e\\n\u003cp\u003eRisk increases as your dropshipping business grows. Consider investing in \u003ca href=\\\"https://www.shopify.com/blog/commercial-insurance-for-ecommerce\\\"\u003ebusiness insurance\u003c/a\u003e to protect yourself.\u003c/p\u003e\\n\u003ch2\u003eThe future of dropshipping in 2025 and beyond\u003c/h2\u003e\\n\u003cp\u003eThe dropshipping industry continues to grow, and with so many entrepreneurs turning toward this business model, you’ll need to invest time and energy to stand out from the competition.\u003c/p\u003e\\n\u003cp\u003eThat’s especially true if your target market includes younger generations. “Millennial and Gen Z consumers are more aware of dropshipping than years past,” says Caleb, “and those younger purchasers understand that they can just buy those products for a cheaper price on sites like Temu and Alibaba.”\u003c/p\u003e\\n\u003cp\u003eDropshipping success lies in choosing the right products and suppliers, maintaining profit margins, and providing quality customer service. If you can prioritize those elements and be flexible along the way, then building a future in dropshipping may well be worth it for you.\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\" class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"7\\\"\u003eIs dropshipping worth it FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs dropshipping worth it for beginners?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003eDropshipping is a great business opportunity for beginners, since sellers are not directly responsible for order fulfillment or inventory management. If you have a knack for marketing and time to dedicate to communicating with dropshipping suppliers and customers, dropshipping can be a lucrative first-time business opportunity.\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the downside of dropshipping?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003eThe cons of dropshipping include lower profit margins, complex logistics management, and less control over inventory. Downsides of dropshipping can be mitigated by sourcing high-quality products from reliable suppliers.\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs dropshipping still profitable in 2025?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003eDropshipping can still be profitable, though your profit margin differs depending on the products you’re selling. Source prices from your suppliers and compare markups from other retailers when deciding on your profit margins for dropshipped products.\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs Amazon dropshipping still worth it?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003eAmazon dropshipping is slightly less profitable than selling online through your ecommerce store, since the marketplace takes a cut of any sales. If profit is your main goal, consider diversifying your sales channels and selling directly to customers through an online store.\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Is dropshipping still worth it in 2025? Discover six key facts and insights about dropshipping's profitability.\",\"\u003cimg alt=\\\"a plane flying over boxes representing dropshipping\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/is_20dropshipping_20worth_20it.png?v=1714679132\\\"\u003e\\n\u003cp\u003eIs dropshipping still worth it in 2025? Discover six key facts and insights about dropshipping's profitability.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2093,\"_1186\":2100},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2105,2107,-5,2109],{\"_1831\":1867,\"_1868\":2106,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/is-dropshipping-worth-it\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/is-dropshipping-worth-it\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/is-dropshipping-worth-it\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/is-dropshipping-worth-it\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/is-dropshipping-worth-it\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/is-dropshipping-worth-it\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/is-dropshipping-worth-it\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/is-dropshipping-worth-it\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/is-dropshipping-worth-it\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/is-dropshipping-worth-it\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/is-dropshipping-worth-it\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/is-dropshipping-worth-it\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/is-dropshipping-worth-it\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/57023621-drop-shipping-no-brasil-vantagens-e-desvantagens\\\",\\\"zh-cn\\\":\\\"https://www.shopify.com/zh/blog/is-dropshipping-worth-it\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/lohnt-sich-dropshipping\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/15439485-5-mentiras-acerca-del-dropshipping\\\"}\",{\"_1831\":1867,\"_1868\":2108,\"_1870\":1874},\"[{\\\"title\\\":\\\"The Ultimate Guide To Dropshipping (2024)\\\",\\\"url\\\":\\\"blog/dropshipping-guide\\\"},{\\\"title\\\":\\\"130+ Dropshipping Products To Sell for Profit\\\",\\\"url\\\":\\\"blog/best-dropshipping-products\\\"},{\\\"title\\\":\\\"AliExpress Dropshipping- How to Dropship From AliExpress\\\",\\\"url\\\":\\\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\\\"},{\\\"title\\\":\\\"8 Dropshipping Software for New Dropshippers\\\",\\\"url\\\":\\\"blog/dropshipping-software\\\"},{\\\"title\\\":\\\"The 19 Best Dropshipping Clothing Suppliers To Grow Your Business\\\",\\\"url\\\":\\\"blog/dropshipping-clothing-suppliers\\\"},{\\\"title\\\":\\\"Product Ideas: 17 Places To Find Profitable Products\\\",\\\"url\\\":\\\"blog/product-ideas\\\"},{\\\"title\\\":\\\"How Does Alibaba Work? A Guide to Safe Product Sourcing and Dropshipping\\\",\\\"url\\\":\\\"blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\\\"},{\\\"title\\\":\\\"29 Best Affiliate Marketing Programs for Beginners\\\",\\\"url\\\":\\\"blog/best-affiliate-programs\\\"},{\\\"title\\\":\\\"10 Best Providers for Print-on-Demand Books\\\",\\\"url\\\":\\\"blog/print-on-demand-books\\\"},{\\\"title\\\":\\\"Dropshipping Fulfillment- Guide to Supply Chain and Order Fulfillment\\\",\\\"url\\\":\\\"blog/dropshipping-fulfillment\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"29 Nov 2024\",{\"_1831\":1832,\"_158\":2112,\"_1583\":2113,\"_334\":2114,\"_1836\":2115,\"_1838\":2116,\"_1848\":2119,\"_123\":2120,\"_1851\":2121,\"_1853\":2122,\"_1660\":2123,\"_1857\":2124,\"_1864\":2125,\"_1878\":2117,\"_1879\":2118,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2132,\"_1885\":2115},\"gid://shopify/Article/556449202210\",\"ecommerce-hosts\",\"9 Best Ecommerce Hosting Solutions in 2025\",\"2024-11-28T15:00:00Z\",{\"_1831\":1840,\"_378\":2117,\"_1842\":2118,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-hosting_c83492e1-6ea0-49f3-8812-c2940460097d.png?v=1739899604\",\"compare best ecommerce hosting providers: AI-generated shopping cart\",[1602],\"\u003cp\u003eThere’s a lot that goes into \u003ca href=\\\"/blog/build-a-website\\\" target=\\\"_blank\\\"\u003ecreating an ecommerce website\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eChoose a \u003ca href=\\\"/domains\\\" target=\\\"_blank\\\"\u003edomain name\u003c/a\u003e that matches your brand, find an ecommerce platform, tinker with templates, upload your product catalog...the list goes on.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/what-is-hosting\\\" target=\\\"_blank\\\"\u003eWeb hosting\u003c/a\u003e—a service that makes it possible for customers to visit your new ecommerce site—is often forgotten about (or disregarded entirely). But it’s one of the most important elements of an online store.\u003c/p\u003e\\n\u003cp\u003eThe ecommerce hosting provider you choose impacts the experience an online shopper has with your site. Everything from page loading speeds to the security of information they’re submitting—particularly credit card information—is managed by your hosting provider. In short: You need to pick the best ecommerce hosting provider for your business.\u003c/p\u003e\\n\u003cp\u003eWhat does the right ecommerce host look like for you? This guide compares the nine best ecommerce hosting providers in 2025.\u003c/p\u003e\\n\u003ch2\u003eWhat is an ecommerce host?\u003c/h2\u003e\\n\u003cp\u003eAn ecommerce host is a specialized web hosting service specifically for online retail businesses. It provides the necessary infrastructure to support an ecommerce website, including features like fast loading times, secure payment processing, shopping cart functionality, and 24/7 customer support, all aimed at facilitating smooth online transactions and enhancing the user shopping experience.\u003c/p\u003e\\n\u003cp\u003eA hosting company stores the text, images, and code used to make your website visible to online shoppers. It works with a browser to relay that information to anyone landing on your ecommerce website.\u003c/p\u003e\\n\u003ch2\u003e9 best ecommerce hosting providers\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eShopify\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eIONOS\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eBluehost\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eSiteground\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eA2 Hosting\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eGoDaddy\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eHostGator\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eDreamHost\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eInMotion Hosting\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"1\\\"\u003e1. Shopify\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Shopify ecommerce hosting provider homepage\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-ecommerce-hosting.png?v=1679006711\\\" class=\\\"block block--bordered\\\"\u003e\u003c/figure\u003e\\n\u003cp\u003eShopify has the biggest market share of \u003ca href=\\\"/blog/best-ecommerce-platforms\\\" target=\\\"_blank\\\"\u003eecommerce platforms\u003c/a\u003e. More than \u003ca href=\\\"https://www.oberlo.com/statistics/ecommerce-platform-market-share-in-usa\\\" target=\\\"_blank\\\"\u003eone in four online businesses\u003c/a\u003e use it to power their stores—for good reason.\u003c/p\u003e\\n\u003cp\u003eShopify hosting has 99.99% uptime, considered the gold standard in the industry. It also uses a CDN (Content Delivery Network) with several servers to ensure global website visitors can access your ecommerce store as quickly as possible, no matter how fast you grow.\u003c/p\u003e\\n\u003cp\u003eGet access to powerful and scalable features as part of Shopify’s ecommerce platform, including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eFree SSL certificates\u003c/li\u003e\\n\u003cli\u003eUnlimited bandwidth\u003c/li\u003e\\n\u003cli\u003eFree domain name\u003c/li\u003e\\n\u003cli\u003eUnlimited email forwarding\u003c/li\u003e\\n\u003cli\u003ePCI compliance\u003c/li\u003e\\n\u003cli\u003eUser-friendly shopping cart software\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eShopify hosting lets you focus on what you do best: running an online business. Any hosting updates will be done automatically—you don't need to deal with downtime, fix bugs, or spend hours on the phone with support.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.g2.com/products/shopify/reviews\\\"\u003e\u003cstrong\u003eG2 rating\u003c/strong\u003e\u003c/a\u003e: 4.4 out of 5 stars\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e From $29/month as part of the ecommerce platform package. \u003ca href=\\\"https://www.shopify.com/free-trial-offer\\\" title=\\\"shopify free trial\\\"\u003eStart a free trial today\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3 id=\\\"2\\\"\u003e2. IONOS\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"IONOS ecommerce hosting provider homepage\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/ionos.png?v=1679006852\\\" class=\\\"block block--bordered\\\"\u003e\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.ionos.com/\\\" target=\\\"_blank\\\"\u003eIONOS\u003c/a\u003e, known previously as 1\u0026amp;1, offers a range of hosting packages. It recommends the Web Hosting Expert plan for business owners looking to host an online store, which includes features like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e500 GB storage\u003c/li\u003e\\n\u003cli\u003eOne-click installer with ecommerce platforms \u003ca href=\\\"https://www.ionos.com/help/domains/connecting-a-domain-with-an-e-commerce-website/connect-your-domain-with-shopify/\\\" target=\\\"_blank\\\"\u003elike Shopify\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e99.99% uptime with two data centers\u003c/li\u003e\\n\u003cli\u003eWebsite analytics\u003c/li\u003e\\n\u003cli\u003eEnhanced CPU resources\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eIONOS’ most impressive feature is fast loading speeds. It \u003ca href=\\\"https://www.ionos.com/hosting/web-hosting\\\" target=\\\"_blank\\\"\u003ereports\u003c/a\u003e faster loading times than other hosting providers, including Bluehost, GoDaddy, and Hostgator.\u003c/p\u003e\\n\u003cp\u003eHowever, many customers report a steeper-than-usual learning curve with its control panel functionality. Expect to spend some time digging around the back end of its hosting management system should you need to make any changes.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.g2.com/products/ionos-1-1-domains-and-hosting/reviews\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eG2 rating\u003c/strong\u003e\u003c/a\u003e: 3.5 out of 5 stars\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e $8/month for 12 months; $16/month thereafter.\u003c/p\u003e\\n\u003ch3 id=\\\"3\\\"\u003e3. Bluehost\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"Bluehost ecommerce hosting provider homepage\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/bluehost_5a128644-c243-47a1-9a2c-e9683c86aaca.png?v=1679006901\\\"\u003e\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.bluehost.com/\\\" target=\\\"_blank\\\"\u003eBluehost\u003c/a\u003e is a good option for ecommerce sites using WordPress or WooCommerce. There’s an option for all budgets, from its shared hosting plan through to a VPS for growing ecommerce businesses.\u003c/p\u003e\\n\u003cp\u003eCustomers get access to various features in each of its hosting packages, including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eUnlimited products\u003c/li\u003e\\n\u003cli\u003ePayment processing\u003c/li\u003e\\n\u003cli\u003eFree domain\u003c/li\u003e\\n\u003cli\u003e30 GB SSD storage\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eIt’s worth noting that certain Bluehost features are reserved for premium packages, including domain name privacy and unmetered bandwidth. Packages can also get expensive after introductory offers expire.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.g2.com/products/bluehost/reviews\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eG2 rating\u003c/strong\u003e\u003c/a\u003e: 3.5 out of 5 stars\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e From $9.95 per month.\u003c/p\u003e\\n\u003ch3 id=\\\"4\\\"\u003e4. Siteground\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"Siteground ecommerce hosting provider homepage\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/siteground.png?v=1679006930\\\"\u003e\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.siteground.com/web-hosting.htm\\\" target=\\\"_blank\\\"\u003eSiteground\u003c/a\u003e powers more than 2.8 million domains and boasts a customer satisfaction rate of 98%. Its hosting service is recommended by WordPress and gives ecommerce founders access to:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eConstant security monitoring\u003c/li\u003e\\n\u003cli\u003e24/7 customer support\u003c/li\u003e\\n\u003cli\u003eFree daily backups\u003c/li\u003e\\n\u003cli\u003eCloudflare protection\u003c/li\u003e\\n\u003cli\u003eWooCommerce hosting integration\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eOne thing to consider when adding Siteground to your hosting shortlist is that it’s no longer PCI compliant. You’ll need to pay extra for a compliant ecommerce platform, such as Shopify, to process payments through a Siteground-hosted website.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.g2.com/products/siteground/reviews\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eG2 rating\u003c/strong\u003e\u003c/a\u003e: 4.3 out of 5 stars\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e From $4.99/month.\u003c/p\u003e\\n\u003ch3 id=\\\"5\\\"\u003e5. A2 Hosting\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"A2 ecommerce hosting provider homepage\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/a2-hosting.png?v=1679006971\\\"\u003e\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.a2hosting.com/\\\"\u003eA2 Hosting\u003c/a\u003e offers a range of packages for ecommerce owners. Its shared ecommerce web hosting plans are a good starting point for new sites. As traffic grows, you’ll likely need to move to its managed VPS hosting plan for access to:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eFree SSL certificate\u003c/li\u003e\\n\u003cli\u003e99.9% uptime commitment\u003c/li\u003e\\n\u003cli\u003eFast loading speeds by default\u003c/li\u003e\\n\u003cli\u003e250 GB SSD storage\u003c/li\u003e\\n\u003cli\u003eIntegration with PHP-based platforms like Magento, Drupal, and Joomla\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eOne of A2 Hosting’s biggest differentiators is its commitment to preventing climate change. Its green initiative plants trees in its headquarters city of Ann Arbor, Michigan, when customers pay for a new package. Add it to your shortlist if sustainability is one of your brand’s \u003ca href=\\\"/blog/value-proposition\\\" target=\\\"_blank\\\"\u003ecore values\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.g2.com/products/a2-hosting/reviews\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eG2 rating\u003c/strong\u003e\u003c/a\u003e: 4.4 out of 5 stars\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e From $11.99/month for shared hosting plans.\u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e6. GoDaddy\u003c/h3\u003e\\n\u003cp\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"GoDaddy ecommerce hosting provider homepage\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/godaddy-ecommercer.png?v=1679007013\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.godaddy.com/\\\"\u003eGoDaddy\u003c/a\u003e is a huge player in the hosting space, claiming \u003ca href=\\\"https://hostadvice.com/marketshare/\\\" target=\\\"_blank\\\"\u003e8.76%\u003c/a\u003e of the web hosting market share.\u003c/p\u003e\\n\u003cp\u003eMostly working with sites using WordPress, GoDaddy offers four different packages, depending on the storage, bandwidth, and processing power your ecommerce store needs. Each includes:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e24/7 network security\u003c/li\u003e\\n\u003cli\u003eAccess to 150 free apps\u003c/li\u003e\\n\u003cli\u003eGlobal data centers for fast loading times\u003c/li\u003e\\n\u003cli\u003eFree one-click WordPress installation\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eIt’s worth noting that growing ecommerce businesses will need to change GoDaddy hosting plans as they scale. To get faster processing power and speed, alongside 100 GB of storage and free SSL certificates, you’d need to upgrade to an Ultimate or Maximum plan.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.g2.com/products/godaddy/reviews\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eG2 rating\u003c/strong\u003e\u003c/a\u003e: 3.9 out of 5 stars\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e From $9.99/month for the economy package.\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e7. HostGator\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"HostGator ecommerce hosting provider homepage\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/hostgater.png?v=1679007055\\\"\u003e\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.hostgator.com/\\\"\u003eHostGator\u003c/a\u003e is another option to consider when searching for an ecommerce hosting solution. More than two million websites use its hosting packages, though you’ll need a private VPS plan to access features like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e99.9% uptime guarantee\u003c/li\u003e\\n\u003cli\u003e24/7, 365-day support via phone or live chat\u003c/li\u003e\\n\u003cli\u003eWeekly off-site automatic backups\u003c/li\u003e\\n\u003cli\u003eUnlimited email accounts\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eMuch like any other self-hosting packages, expect your monthly fee to change as your ecommerce business grows. Also be aware that introductory deals are often much lower than full price. Prepare for costly renewal fees once your deal term expires.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.g2.com/products/hostgator/reviews\\\"\u003e\u003cstrong\u003eG2 rating\u003c/strong\u003e\u003c/a\u003e: 3.6 out of 5 stars\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e From $19.95 per month for private VPS hosting.\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e8. DreamHost\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"DreamHost ecommerce hosting provider homepage\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/dreamhost.png?v=1679007096\\\"\u003e\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.dreamhost.com/\\\"\u003eDreamHost\u003c/a\u003e is a popular web hosting service that guarantees 100% uptime. It’s one of the services recommended for a WordPress website.\u003c/p\u003e\\n\u003cp\u003eDreamHost’s ecommerce plans include the WooCommerce plug-in. You’ll also get unlimited email, a minimum 30 GB of SSD storage, one-click staging, and free WordPress migrations.\u003c/p\u003e\\n\u003cp\u003eSome features include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e100% uptime guarantee\u003c/li\u003e\\n\u003cli\u003eStrong security features\u003c/li\u003e\\n\u003cli\u003eDomain-management tools\u003c/li\u003e\\n\u003cli\u003eUnlimited data transfers per month\u003c/li\u003e\\n\u003cli\u003eShared hosting money-back guarantee\u003c/li\u003e\\n\u003cli\u003e24/7 expert support\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.g2.com/products/dreamhost/reviews\\\"\u003e\u003cstrong\u003eG2 rating\u003c/strong\u003e\u003c/a\u003e: 4.0 out of 5 stars\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003ePricing: \u003c/strong\u003e$2.59/month for shared starter plan.\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e9. InMotion Hosting\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"InMotion ecommerce hosting provider homepage\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/in-motion.png?v=1679007152\\\"\u003e\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.inmotionhosting.com/\\\"\u003eInMotion Hosting\u003c/a\u003e is a good option for any sized business looking to host an ecommerce store. It offers a variety of website hosting plans with a simple setup process and reliable customer support. One drawback is that you have storage limits on base plans.\u003c/p\u003e\\n\u003cp\u003eSome features include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eFree SSL certificate\u003c/li\u003e\\n\u003cli\u003eOptimized for PrestaShop, Magento, OpenCart, and WooCommerce\u003c/li\u003e\\n\u003cli\u003e24/7 support\u003c/li\u003e\\n\u003cli\u003eAdvance caching\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.g2.com/products/inmotion-hosting/reviews\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eG2 rating\u003c/strong\u003e\u003c/a\u003e: 3.9 out of 5 stars\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003ePricing: \u003c/strong\u003ePlans start at $2.49 per month.\u003c/p\u003e\\n\u003ch2\u003eTypes of ecommerce hosts\u003c/h2\u003e\\n\u003cp\u003eThere are two options to consider when choosing a new ecommerce host.\u003c/p\u003e\\n\u003ch3\u003eSaaS hosted\u003c/h3\u003e\\n\u003cp\u003eSoftware-as-a-service (SaaS) hosting is provided by the \u003ca href=\\\"/website/builder\\\" target=\\\"_blank\\\"\u003ewebsite builder\u003c/a\u003e you use to create your ecommerce store. This is the easier and safest option for founders with limited technical knowledge. In many cases, the platform handles the connection between your host and domain name, no complex coding needed.\u003c/p\u003e\\n\u003cp\u003eIt’s also the cheapest option for many small business owners. You’ll get ecommerce \u003ca href=\\\"/blog/what-is-hosting\\\" target=\\\"_blank\\\"\u003eweb hosting\u003c/a\u003e bundled in with other important features like payment processing, inventory management, and \u003ca href=\\\"/pos\\\" target=\\\"_blank\\\"\u003epoint-of-sale (POS)\u003c/a\u003e tools, all for one monthly fee.\u003c/p\u003e\\n\u003ch3\u003eSelf-hosting\u003c/h3\u003e\\n\u003cp\u003eIf you need more flexibility from your hosting provider, consider self-hosting. Providers have different tiers depending on the size and speed of your ecommerce site:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eShared hosting.\u003c/strong\u003e This option gives you access to space on a shared server. Many sites using the same server means your site speed could be impacted if another is more demanding. Consider this option if you’re just starting out and keeping costs down, but be prepared to upgrade soon.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eVirtual private server (VPS). \u003c/strong\u003eStart here if your budget allows. A VPS gives you a dedicated subsection of a server for more storage and bandwidth. You’ll have greater control over the setup of your ecommerce store, and you’ll be less likely to bear the brunt of other sites on a shared server slowing yours down.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDedicated server.\u003c/strong\u003e With this option, you’re not impacted by demands from other sites. The only website using the server is yours. Prepare to upgrade to this package once you’re serving tens of thousands of visitors each month.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThe downside to self-hosting is that it can get expensive—fast. Tiered pricing incentivizes small businesses to spend more for faster loading speeds, prioritized customer support, and increased bandwidth. That’s on top of the other \u003ca href=\\\"/blog/ecommerce-website-cost\\\" target=\\\"_blank\\\"\u003ewebsite costs\u003c/a\u003e you’ll need to factor into your ecommerce operating expenses.\u003c/p\u003e\\n\u003ch2\u003eHow to choose an ecommerce hosting provider\u003c/h2\u003e\\n\u003cp\u003eGoogle the phrase “ecommerce hosting provider” and you’ll see thousands of results. How do you know which company to trust with your website, your most important ecommerce business asset?\u003c/p\u003e\\n\u003cp\u003eHere are five important things a beginner should consider when choosing a new hosting provider.\u003c/p\u003e\\n\u003ch3\u003ePricing\u003c/h3\u003e\\n\u003cp\u003eIt makes sense to pay for a top-quality ecommerce host. A reliable one minimizes the chance of your website becoming unavailable for customers to access. But bear in mind that some options can be much cheaper than others in the long term, especially if you plan to scale.\u003c/p\u003e\\n\u003cp\u003eCheck for any limitations or hidden fees on the ecommerce hosting plans you’re comparing. With some self-hosted providers, certain features—such as analytics access, file storage, bandwidth overages, and branded email accounts—cost extra.\u003c/p\u003e\\n\u003cp\u003ePlanning to keep costs down? Hosting from your ecommerce platform bundles those costs into one monthly fee. \u003ca href=\\\"/tour/ecommerce-hosting\\\" target=\\\"_blank\\\"\u003eShopify hosting\u003c/a\u003e, for example, starts at just $29 per month and includes a domain name, unlimited bandwidth, inventory management, and PCI compliance in one dashboard. Paying for each of those ecommerce features separately would be much more expensive.\u003c/p\u003e\\n\u003ch3\u003eSpeed and bandwidth\u003c/h3\u003e\\n\u003cp\u003eThe experience a customer has with your website makes or breaks their decision to purchase something.\u003c/p\u003e\\n\u003cp\u003eJust a one-second improvement in \u003ca href=\\\"/blog/site-speed-importance\\\" target=\\\"_blank\\\"\u003epage load speeds\u003c/a\u003e can increase mobile conversions by up to 27%. You’ll also improve your \u003ca href=\\\"/blog/ecommerce-seo-beginners-guide\\\" target=\\\"_blank\\\"\u003eecommerce SEO\u003c/a\u003esince site speeds factor in Google’s ranking algorithm. Search engines want to point users toward sites with pleasant experiences.\u003c/p\u003e\\n\u003cp\u003eFor each hosting provider on your shortlist, check the bandwidth—the maximum data a host can transfer between your website and a visitor within a given time period.\u003c/p\u003e\\n\u003cp\u003eIf you exceed your host’s bandwidth limit, your site will become unavailable for potential customers to access. The host can’t process data fast enough to cope with high demand. In this case, you’ll likely need to upgrade your plan—hence why limited bandwidth hosting providers can get more expensive as your ecommerce business scales.\u003c/p\u003e\\n\u003cp\u003eNarrow your shortlist down to providers with unlimited bandwidth. When your ecommerce business begins to grow, unlimited bandwidth gives you enough processing power to serve thousands of website visitors at once.\u003c/p\u003e\\n\u003ch3\u003eUptime\u003c/h3\u003e\\n\u003cp\u003eYou lose money every second your ecommerce store is offline. Prevent that from happening by selecting a hosting provider with a history of minimal downtime.\u003c/p\u003e\\n\u003cp\u003eTools like \u003ca href=\\\"https://uptime.com/\\\"\u003eUptime\u003c/a\u003e and \u003ca rel=\\\"noopener noreferrer\\\" href=\\\"http://stats.pingdom.com/zp1kq4gopbjs\\\" target=\\\"_blank\\\"\u003ePingdom\u003c/a\u003e give unbiased reports for top hosting providers, including the issues each has and how long it takes for the host to respond to them. Ideally, uptime should be as close to 100% as possible.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"page speed results and uptime percentage per month for a site hosted via GoDaddy\\\" class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/website-speed.png?v=1679007290\\\"\u003e\\n\u003cfigcaption\u003eChoose a hosting service that supports a high percentage of uptime and a fast site load time.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eConfirm with each provider whether your store is backed up if the worst does happen. Should something go wrong, you’ll have a file to reupload and get your store back online. The frequency of these depends on how often you update your site. Small businesses might only need weekly backups; larger stores with thousands of SKUs will need daily backups.\u003c/p\u003e\\n\u003cp\u003eIn addition, check the protection each hosting provider gives its data centers. Top providers have processes in place to prevent downtime, like on-site security, multiple sources of energy, and cooling systems to prevent the servers from overheating.\u003c/p\u003e\\n\u003ch3\u003ePrivacy and security\u003c/h3\u003e\\n\u003cp\u003eUnfortunately, every website owner runs the risk of falling victim to an attack. Criminals can inject malicious code into your data and eavesdrop on information passed through. Distributed denial of service (DDoS) is also common. It happens when scammers overload your host and make your site unavailable.\u003c/p\u003e\\n\u003cp\u003eGreatly minimize the risk of attacks tanking your site by choosing a host with antivirus features like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eMalware scanning\u003c/li\u003e\\n\u003cli\u003eDDoS protection\u003c/li\u003e\\n\u003cli\u003eFirewalls\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eSimilarly, anybody can look up the information of a domain using a \u003ca href=\\\"/tools/whois\\\" target=\\\"_blank\\\"\u003eWHOIS lookup\u003c/a\u003e, which details when the site was registered, when the \u003ca href=\\\"/blog/register-a-domain-name\\\" target=\\\"_blank\\\"\u003edomain expires, and who owns it\u003c/a\u003e. If you’d rather keep this information to yourself, choose a provider that offers WHOIS protection.\u003c/p\u003e\\n\u003cp\u003eFree SSL certificates are another thing to look out for when evaluating different hosts. An ecommerce store will be marked “Not secure” without an SSL certificate, which encrypts the data being transmitted through a website.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"secure website example with SSL certificate\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/secure-site.png?v=1679007334\\\"\u003e\\n\u003cfigcaption\u003e\u003ca href=\\\"https://partakefoods.com/\\\"\u003ePartake\u003c/a\u003e's SSL certificate assures visitors that information passed through its ecommerce store is secure.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eSpeaking of encrypting data, customers pass sensitive information through a website when making online purchases. Protect their names, mailing addresses, and credit card information by confirming each hosting provider is \u003ca href=\\\"/security/pci-compliant\\\" target=\\\"_blank\\\"\u003ePCI compliant\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eThe Payment Card Industry Data Security Standard (PCI DSS) must be followed by all businesses that process online payments. Designed to reduce fraud, your ecommerce hosting provider needs to be PCI compliant in order to take payments like Mastercard, American Express, Visa, and more.\u003c/p\u003e\\n\u003cp\u003eFor more protection, combine your cloud hosting provider with services like \u003ca href=\\\"https://www.cloudflare.com/\\\" target=\\\"_blank\\\"\u003eCloudflare\u003c/a\u003e. It acts as the middleman between your host and a user’s browser for an added layer of security.\u003c/p\u003e\\n\u003ch3\u003eCustomer support\u003c/h3\u003e\\n\u003cp\u003eHosting can be complex, especially as the volume of your website traffic increases. Make sure the ecommerce host you choose is easy to contact if you have questions.\u003c/p\u003e\\n\u003cp\u003e“Many hosts offer 24/7 customer support, but the level of support can vary greatly,” says Dave Smyth, co-founder of Scruples. “Consider what options there are for contacting a support team. Phone or live chat can be great in an emergency, but sometimes you just need to send a quick ticket about a non-urgent task without waiting in a queue.”\u003c/p\u003e\\n\u003cp\u003eThat’s another important distinction between SaaS and self-hosted platforms. The latter, for which pricing is often tiered, incentivizes you to pay more for priority support.\u003c/p\u003e\\n\u003ch2\u003eYour choice of ecommerce host is important\u003c/h2\u003e\\n\u003cp\u003eThe ecommerce host you choose for your online store is a big decision. Your provider is responsible for making your site accessible to potential customers wherever and whenever they want to shop.\u003c/p\u003e\\n\u003cp\u003eTake some time to investigate the ecommerce hosting options we’ve recommended here—but don’t rush into it. Many providers offer 30-day money-back guarantees and free trials to test each package.\u003c/p\u003e\\n\u003cp\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/ferhOYx1NMo?si=Z5Cgu2PV-IJyVM2w\\\" title=\\\"YouTube video player\\\"\u003e\u003c/iframe\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\" style=\\\"text-align: left;\\\"\u003e\\n\u003cdiv\u003e\\n\u003ch2\u003eBest ecommerce hosting FAQ\u003c/h2\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhich hosting is good for ecommerce?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003eShopify is the best ecommerce hosting provider for online stores. Web hosting is bundled in with other features businesses need to sell online, including website templates, inventory management dashboards, and payment processing.\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eDo I need ecommerce hosting?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003eYes, every online store needs an ecommerce host. Your provider relays data—like images, text files, and code—to a visitor’s browser when they land on your website. They’d land on a broken website if you didn’t have a host.\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhat are the three \u003ca href=\\\"/blog/types-of-ecommerce\\\" target=\\\"_blank\\\"\u003etypes of ecommerce\u003c/a\u003e web hosts?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003eEcommerce hosting providers give three options: shared hosting (sharing space with other websites on the same data), a virtual private server (a smaller, private section of the shared server), or dedicated servers (you’re the only website using the server).\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhat is an ecommerce server?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003eAn ecommerce server is the computer hardware a hosting provider uses to store your website’s data. A shopper’s browser requests information from this server when loading the page.\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Compare the nine best ecommerce hosting providers to decide which has the right features and pricing for your online store.\",\"\u003cp\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-hosting.png?v=1679006430\\\" alt=\\\"compare best ecommerce hosting providers: AI-generated shopping cart\\\"\u003eCompare the nine best ecommerce hosting providers to decide which has the right features and pricing for your online store.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2114,\"_1186\":2121},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2126,2128,-5,2130],{\"_1831\":1867,\"_1868\":2127,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/ecommerce-hosts\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/ecommerce-hosts\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/ecommerce-hosts\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/ecommerce-hosts\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/ecommerce-hosts\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/ecommerce-hosts\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/ecommerce-hosts\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/ecommerce-hosts\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/ecommerce-hosts\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/ecommerce-hosts\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/ecommerce-hosts\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/ecommerce-hosts\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/ecommerce-hosts\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/shop-hosting\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/mejor-hosting-para-tienda-online\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/meilleurs-hebergeurs-e-commerce\\\",\\\"it\\\":\\\"https://www.shopify.com/it/blog/migliori-hosting\\\"}\",{\"_1831\":1867,\"_1868\":2129,\"_1870\":1874},\"[{\\\"title\\\":\\\"Business Banking- What Every Entrepreneur Should Know Before Getting Started\\\",\\\"url\\\":\\\"blog/business-banking\\\"},{\\\"title\\\":\\\"How to Create Your Shipping Policy (With a Template and Examples)\\\",\\\"url\\\":\\\"blog/shipping-policy\\\"},{\\\"title\\\":\\\"The 39-Point Store Trust Checklist- How Trustworthy Is Your Online Store?\\\",\\\"url\\\":\\\"blog/customer-trust-checklist\\\"},{\\\"title\\\":\\\"10 Most Popular Domains\\\",\\\"url\\\":\\\"blog/popular-domains\\\"},{\\\"title\\\":\\\"Sole Proprietorship vs. LLC- Which is the Better Option for Your Ecommerce Business?\\\",\\\"url\\\":\\\"blog/sole-proprietorship-vs-llc\\\"},{\\\"title\\\":\\\"How to Register a Business- What You Need to Do in 2024\\\",\\\"url\\\":\\\"blog/register-business\\\"},{\\\"title\\\":\\\"How to Form a Single-Member LLC\\\",\\\"url\\\":\\\"blog/single-member-llc\\\"},{\\\"title\\\":\\\"How to Start a Business in Florida in 8 steps\\\",\\\"url\\\":\\\"blog/how-to-start-a-business-in-florida\\\"},{\\\"title\\\":\\\"How to Buy a Domain Name- Domain Registration Guide\\\",\\\"url\\\":\\\"blog/how-to-buy-a-domain\\\"},{\\\"title\\\":\\\"Easily Register a Trademark: All You Need To Know\\\",\\\"url\\\":\\\"blog/trademarks-small-business\\\"}]\",{\"_1831\":1867,\"_1868\":2131,\"_1870\":1877},\"[{\\\"title\\\":\\\"Examples and Tips for Beautiful Ecommerce Website Design\\\",\\\"tags\\\":[\\\"Brand\\\",\\\"Resource\\\",\\\"Sell Online\\\"],\\\"handle\\\":\\\"best-ecommerce-sites\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builders_34936283-c28e-41b7-89a9-2d94ce67b509.jpg?v=1691009868\\\",\\\"imageAltText\\\":\\\"Illustration of a person designing a website on a computer\\\",\\\"modifiedAt\\\":\\\"2024-02-21\\\",\\\"contentHtml\\\":\\\"\\\"},{\\\"title\\\":\\\"11 Best Affiliate Networks for Marketers in 2025\\\",\\\"tags\\\":[\\\"Marketing\\\"],\\\"handle\\\":\\\"affiliate-networks\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/affiliate_20networks_62e9e440-457e-42c0-b52e-f94bbe378ee9.png?v=1699821129\\\",\\\"imageAltText\\\":\\\"Aqua and purple colored database symbols representing affiliate networks\\\",\\\"modifiedAt\\\":\\\"2024-03-06\\\",\\\"contentHtml\\\":\\\"\\\"}]\",\"28 Nov 2024\",{\"_1831\":1832,\"_158\":2134,\"_1583\":2135,\"_334\":2136,\"_1836\":2137,\"_1838\":2138,\"_1848\":2141,\"_123\":2143,\"_1851\":2144,\"_1853\":2145,\"_1660\":2146,\"_1857\":2147,\"_1864\":2148,\"_1878\":2139,\"_1879\":2140,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2132,\"_1885\":2137},\"gid://shopify/Article/557452263458\",\"hybrid-fulfillment\",\"Hybrid Fulfillment: A Solution for Fast Ecommerce Growth\",\"2024-11-28T06:00:00Z\",{\"_1831\":1840,\"_378\":2139,\"_1842\":2140,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/hybrid_2520fulfillment.png?v=1732820866\",\"One of Shopify Fulfillment Networks fulfillment centers\",[2142],\"Updates\",\"\u003cp\u003eYou’ve probably heard of hybrid cars and hybrid work, but are you familiar with hybrid fulfillment? The principle is much the same: Combine different things to try and get the best of both worlds. \u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/order-fulfillment\\\"\u003eOrder fulfillment\u003c/a\u003e is one of the most complex, resource-intensive \u003ca href=\\\"/blog/101-ecommerce-basics\\\"\u003eparts of ecommerce\u003c/a\u003e—and it’s not just a struggle for new businesses either. Fulfillment is one of the aspects of managing an online store that becomes even more challenging as you scale. Any edge you can give yourself can make a massive difference to you and your customers.\u003c/p\u003e\\n\u003cp\u003eHere’s a breakdown of exactly what hybrid fulfillment entails, the different hybrid fulfillment strategies on offer, and how the hybrid approach can help you grow your business.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is hybrid fulfillment?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eTypes of fulfillment\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eBenefits of a hybrid fulfillment model\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eApproaches to hybrid fulfillment\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eKey technologies in hybrid fulfillment\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eBest practices for implementing hybrid fulfillment\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eFuture trends in hybrid fulfillment\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eHybrid fulfillment FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is hybrid fulfillment?\u003c/h2\u003e\\n\u003cp\u003eHybrid fulfillment is a logistics strategy that combines multiple fulfillment methods, such as \u003ca href=\\\"/blog/what-is-warehousing\\\"\u003ein-house warehousing\u003c/a\u003e and third-party logistics (3PL), to meet customer demands efficiently. \u003c/p\u003e\\n\u003cp\u003eThe hybrid fulfillment approach allows businesses to leverage the strengths of each method, optimizing \u003ca href=\\\"/retail/inventory-management\\\"\u003einventory management\u003c/a\u003e and \u003ca href=\\\"/blog/shipping-strategy\\\"\u003ereducing shipping times\u003c/a\u003e. Implementing hybrid fulfillment can enhance flexibility and scalability, catering to diverse customer needs in ecommerce.\u003c/p\u003e\\n\u003cp\u003eWhile it might seem like a no-brainer, hybrid fulfillment is still a rare approach. Businesses often turn to outsourced fulfillment as a means of freeing themselves from the investment of time and resources required of self-fulfilling. They don’t want to have to think about fulfillment, focusing instead on other impactful parts of running their business, like marketing and customer support. \u003c/p\u003e\\n\u003cp\u003eHybrid fulfillment does require a higher level of time and effort in planning and maintenance than outsourcing to a single \u003ca href=\\\"/blog/what-is-fulfillment\\\"\u003efulfillment\u003c/a\u003e partner, but the upsides may be worth that investment. \u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded grid-container leadpage-container gutter-bottom\\\"\u003e\\n\u003cdiv class=\\\"leadpage__image\\\"\u003e\u003cimg class=\\\"hide--mobile gutter-bottom--reset\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/opt.gif?8282590590928260908\\\" alt=\\\"Template Icon\\\"\u003e\u003c/div\u003e\\n\u003cdiv class=\\\"leadpage__content\\\"\u003e\\n\u003cp class=\\\"heading--4\\\" style=\\\"color: #008060; margin-bottom: 0;\\\"\u003eShopify Academy\u003c/p\u003e\\n\u003cp class=\\\"heading--4\\\" style=\\\"font-size: 28px; margin-bottom: 0;\\\"\u003e\u003cb\u003eShipping and Fulfillment Fundamentals\u003c/b\u003e\u003c/p\u003e\\n\u003cp\u003eLearn the art of configuring and optimizing shipping settings and strategies in Shopify\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopifyacademy.com/path/shipping-and-fulfillment-fundamentals\\\" class=\\\"marketing-button\\\" target=\\\"_blank\\\"\u003e \u003cspan\u003eRegister now\u003c/span\u003e \u003c/a\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"2\\\"\u003eTypes of fulfillment\u003c/h2\u003e\\n\u003ch3\u003eIn-house or self-fulfillment\u003c/h3\u003e\\n\u003cp\u003eIn-house or self-fulfillment is when a business fulfills their own orders from start to finish. This means storing inventory, \u003ca href=\\\"/blog/pick-and-pack-fulfillment\\\"\u003epicking and packing\u003c/a\u003e it as each order comes in, buying and printing \u003ca href=\\\"/blog/faster-fulfillment\\\"\u003eshipping labels\u003c/a\u003e, and either delivering these orders or bringing them to a carrier for delivery. \u003c/p\u003e\\n\u003cp\u003eWhen you have only a few purchases each day, it usually makes sense to own the order fulfillment process yourself. It’s cheaper to self-fulfill a small number of orders, and you maintain full control over your inventory. \u003c/p\u003e\\n\u003cp\u003eBut as your order numbers grow, in-house fulfillment can quickly eat up more and more resources. You may need to pay hefty costs to rent warehouse space to store your inventory and to pay employees to undertake all of the picking and packing. And you’ll likely invest a ton of time into the process, dealing with everything from buying materials to managing returns. Most businesses reach a point as they scale when outsourcing just makes sense.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/shipping\\\"\u003eShopify Shipping\u003c/a\u003e gives you complete control over this part of your ecommerce fulfillment process. Save box sizes, buy discounted shipping labels, add tracking details, and print personalized packing slips, all from your Shopify admin. \u003c/p\u003e\\n\u003cp\u003e“Getting 200+ orders a day out the door can be hectic with printer malfunctions,” says Jenni-Lynn Williams, CEO of \u003ca href=\\\"/blog/case-study-snarky-tea\\\"\u003eSnarky Tea\u003c/a\u003e. “Shopify helps us consolidate and view, at-a-glance, what was printed, shipped, and is moving along in the postal system.”\u003c/p\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/VB6HcbDx1Bg?si=xnfxyTqoAo_1GvTN\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\\n\u003ch3\u003eThird-party fulfillment\u003c/h3\u003e\\n\u003cp\u003eOutsourcing fulfillment to a \u003ca href=\\\"/enterprise/blog/third-party-logistics-3pl\\\"\u003ethird-party logistics company\u003c/a\u003e (3PL) can free you from the burden of storing inventory, picking, packing, shipping orders, and \u003ca href=\\\"/enterprise/reverse-logistics\\\"\u003edealing with returns\u003c/a\u003e. It’s a quick way to regain time and resources that you can use to grow other parts of your business. Of course, outsourcing comes at a cost, but so does self-fulfilling. \u003c/p\u003e\\n\u003cp\u003eThere are a number of \u003ca href=\\\"/retail/benefits-of-outsourcing-your-order-fulfillment\\\"\u003eadvantages to using a 3PL\u003c/a\u003e beyond simply not having to do the work:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eLower shipping costs. \u003c/strong\u003eAs a high-volume shipper, a 3PL typically will negotiate preferable rates from carriers, with savings that are passed on to you and your customers. This could also allow you to ship to more cities, states, and countries—maybe even the entire world!\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eFaster shipping speeds. \u003c/strong\u003eSpeed is important when it comes to keeping buyers happy. Thankfully, 3PLs take advantage of modern technology, highly trained teams, and strong carrier relationships to \u003ca href=\\\"/blog/fulfill-orders-faster\\\"\u003efulfill orders much faster\u003c/a\u003e than you would typically be able to do yourself. A supportive 3PL will also distribute your inventory across its warehouse locations, which speeds up delivery time by bringing your inventory closer to your buyers.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eTransparent, accurate shipping times.\u003c/strong\u003e For your customers, knowing exactly when an item will be delivered might be the extra push they need to click that Buy button. When you’re fulfilling your own orders, you may be impacted by holidays, staff shortages, and more. But your 3PL will never take a day off, and it’s bound by the terms of your service-level agreement. So, having a fulfillment partner allows you to provide your buyers with accurate shipping times at checkout. \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eIf you use \u003ca href=\\\"/fulfillment\\\"\u003eShopify Fulfillment Network\u003c/a\u003e, an end-to-end logistics solution built specifically for Shopify merchants, you have the added bonus of being able to track orders fulfilled by \u003ca href=\\\"https://www.flexport.com/\\\"\u003eFlexport\u003c/a\u003e from within your Shopify store admin. This makes it easy to get started and easy to follow orders as they’re delivered.\u003c/p\u003e\\n\u003ch3\u003eDropshipping or print-on-demand\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/what-is-dropshipping\\\"\u003eDropshipping\u003c/a\u003e has risen massively in popularity in the past decade. Essentially, it entails a complete separation of the supply chain aspect of your business from the marketing or sales side. When someone places an order from your store, that order is automatically sent to a supplier, who then packs it up and ships it to the customer. \u003c/p\u003e\\n\u003cp\u003eThe advantage of dropshipping is clear: You don’t need to invest any money upfront for inventory or worry about anything related to logistics or fulfillment. \u003c/p\u003e\\n\u003cp\u003eHere’s the downside: By not touching any aspect of your inventory \u003ca href=\\\"/blog/what-is-logistics\\\"\u003elogistics\u003c/a\u003e, it’s not easy to provide quality control or customer support when issues arise. You’re putting a lot of trust in the supplier to minimize fulfillment issues. Plus, because many dropshipping businesses rely on suppliers in Asia or South America, it can mean slow shipping times for customers in Europe or North America. \u003c/p\u003e\\n\u003cp\u003ePrint on demand takes the dropshipping model to the extreme. Whereas in dropshipping the inventory typically already exists and is picked and packed when a supplier receives an order, with a print-on-demand model, the inventory isn’t created until that order is placed. \u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/print-on-demand-companies\\\"\u003eA print-on-demand company\u003c/a\u003e will manufacture the item when it is purchased and then handle the fulfillment. This approach is typically used for clothing businesses or art, but is becoming more wide-reaching for a variety of products, thanks to \u003ca href=\\\"/blog/how-to-make-money-3d-printing\\\"\u003e3D printing technology\u003c/a\u003e. \u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eBenefits of a hybrid fulfillment model\u003c/h2\u003e\\n\u003cp\u003eHybrid order fulfillment is a popular choice for many ecommerce businesses because it offers:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eFlexibility.\u003c/strong\u003e With the hybrid fulfillment method, you’re never locked into a bad situation. If you’re unable to fulfill orders because your printer breaks or your warehouse is out of stock, your 3PL or dropshipping partners can still serve many of your customers. If you can’t handle the uptick in orders for Black Friday, you can adjust and shift more responsibility onto a fulfillment partner.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCost savings.\u003c/strong\u003e As your business grows and changes, hybrid fulfillment means you have more open doors to walk through to find the right fit. This flexibility is also reflected in how much you spend. The hybrid approach lets you find the cheapest option for each situation and each \u003ca href=\\\"/blog/what-is-a-stock-keeping-unit\\\"\u003eSKU\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDurability. \u003c/strong\u003eWith flexibility comes greater durability—your business’s ability to withstand all the challenges thrown at it to succeed in the long run. With multiple fulfillment methods, you can more easily pivot in response to issues, because you always have a backup plan. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSpeed. \u003c/strong\u003eAs a small business, you’re probably not able to afford a bunch of warehouses all over the country or around the world. By partnering with 3PLs, you can widen your network of fulfillment locations. In doing so, you’re able to bring inventory closer to buyers, no matter where they are. This proximity leads to faster delivery times—\u003ca href=\\\"/blog/shopify-fulfillment-network-2-day-delivery\\\"\u003eoften two days or less\u003c/a\u003e—and happier customers.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"4\\\"\u003eApproaches to hybrid fulfillment\u003c/h2\u003e\\n\u003cp\u003eHow you approach hybrid fulfillment should result from a comprehensive examination of your business, including your inventory (size, type, SKU count), your market (\u003ca href=\\\"/blog/niche-markets\\\"\u003eniche\u003c/a\u003e, location, \u003ca href=\\\"/blog/average-order-value\\\"\u003eaverage order value\u003c/a\u003e), your finances, and your goals. \u003c/p\u003e\\n\u003cp\u003eBroadly speaking, here are the main ways you can approach hybrid fulfillment.\u003c/p\u003e\\n\u003ch4\u003eUse different fulfillment methods for different SKUs\u003c/h4\u003e\\n\u003cp\u003eWith this approach, you and your fulfillment partners have a different set of SKUs that you each fulfill. Maybe you want to handle fragile or expensive inventory yourself while sending your high-volume, low cost items to a third party. \u003c/p\u003e\\n\u003cp\u003eThis is arguably the easiest approach to hybrid fulfillment. Because you’re each only responsible for a subset of what you sell, it’s a fairly straightforward split of the work. However, things can get complicated if a customer’s order includes SKUs being fulfilled in different ways. This can lead to multiple shipping labels and fees and a fragmented buyer experience.\u003c/p\u003e\\n\u003ch4\u003eUse different fulfillment methods for the same set of SKUs\u003c/h4\u003e\\n\u003cp\u003eImagine your business is on the East Coast and you’re working with a fulfillment partner on the West Coast. You each handle shipping for one geographic area in the country. \u003c/p\u003e\\n\u003cp\u003eThis requires a bit more coordination and organization, but is still a common way to use hybrid order fulfillment. The challenge here is how you address issues or product shortages in one location or through one method. For example, you might find yourself trying to self-ship across the country, missing your delivery deadlines.\u003c/p\u003e\\n\u003ch4\u003eUse overlapping fulfillment methods for some SKUs but not for others\u003c/h4\u003e\\n\u003cp\u003eImagine you sell hats through your store. You decide you want to use one partner to fulfill beanies and another partner to fulfill baseball caps, but you want both partners to fulfill visors. \u003c/p\u003e\\n\u003cp\u003eThis approach requires a lot of coordination and planning. You need to ensure that each fulfillment provider can communicate with one another and that the boundaries and priorities dictating who owns what are crystal clear. Ultimately, there are very few situations where this approach is beneficial to you or your customers. \u003c/p\u003e\\n\u003ch3\u003eHow to choose what inventory to send to fulfillment partners\u003c/h3\u003e\\n\u003cp\u003eFirst, always consider your inventory’s proximity to your buyers. Revisiting that hat company example: If you’re located in Vermont and you use a 3PL based out of Florida, it might make sense for you to fulfill beanies while your fulfillment partner handles visors and baseball caps. This could lead to faster shipping speeds for both you and your partner. \u003c/p\u003e\\n\u003cp\u003eOf course, don’t just assume that more people in colder climates want more beanies. Analyze your \u003ca href=\\\"/blog/sales-analytics\\\"\u003ehistoric sales data\u003c/a\u003e to identify patterns in terms of which SKUs are being purchased by customers in what geographic areas. \u003ca href=\\\"/fulfillment\\\"\u003eShopify Fulfillment Network\u003c/a\u003e actually does this for you—identifying optimal warehouse locations and distributing your inventory based on previous Shopify sales data.\u003c/p\u003e\\n\u003cp\u003eNext, consider the cost of fulfillment between all approaches. We’re not just talking about the cost of shipping here. What are the secondary costs to consider with each approach? Does your 3PL partner charge more for certain types of returns? If you run \u003ca href=\\\"/blog/apparel-fulfillment\\\"\u003ean apparel business\u003c/a\u003e, for example, how expensive is it for your 3PL to restock a returned t-shirt versus a returned wedding dress? \u003c/p\u003e\\n\u003cp\u003eOther fulfillment costs might include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eCharges for large item storage\u003c/li\u003e\\n\u003cli\u003eInbounding inventory to their warehouses (if your SKUs change seasonally, this can quickly rack up fees)\u003c/li\u003e\\n\u003cli\u003ePeak periods or high-volume events like flash sales (maybe you only put self-fulfilled items on sale) \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eFinally, consider the volume and complexity of each SKU. Generally speaking, the simpler the item is to \u003ca href=\\\"/blog/pick-and-pack-fulfillment\\\"\u003epick and pack\u003c/a\u003e, the better suited it is for outsourced fulfillment.\u003c/p\u003e\\n\u003cp\u003eDo you sell a luxury or high-value item that only gets purchased once per week? It might be worth self-fulfilling that or even using a dropshipping model if your supplier allows. Meanwhile, you’ll likely want to outsource fulfillment of that shirt you sell 100 times each day. \u003c/p\u003e\\n\u003cp\u003eDo you have any items that require assembly or some other type of special treatment before shipping? Again, that’s probably something you want to do yourself. \u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003eKey technologies in hybrid fulfillment\u003c/h2\u003e\\n\u003cp\u003eWhen you’re using multiple methods and multiple partners are involved, each with their own systems and tools, it can be a lot of work just getting everything up and running. \u003c/p\u003e\\n\u003cp\u003eYou need to ensure that communication is happening at all times, that orders are getting pushed out the door, and that your customers’ questions are being answered. It’s a lot easier to track hybrid fulfillment processes when you can oversee it all in one place—that’s where \u003ca href=\\\"/blog/ecommerce-integration\\\"\u003eecommerce integrations\u003c/a\u003e come in handy.\u003c/p\u003e\\n\u003ch3\u003eInventory management systems\u003c/h3\u003e\\n\u003cp\u003eThe last thing you want is to take payment for a product, only to find out you don’t have it in stock from the predetermined fulfillment center. That kicks off difficult customer conversations that might affect your bottom line, like telling them their order will be delayed or refunding them for an item that’s out of stock. \u003c/p\u003e\\n\u003cp\u003eAn \u003ca href=\\\"/enterprise/blog/inventory-management-system\\\"\u003einventory management system\u003c/a\u003e (IMS), like the one built in Shopify, helps maintain a positive customer experience by giving you real-time visibility into your inventory. That includes knowing how much stock is available for which products and where they’re located. \u003c/p\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/inventorymanagement_e4989ffe-2052-46f5-9919-ebbd6bf60d93.png?v=1732762561\\\" alt=\\\"Shopify’s “Orders” tab showing available inventory at a Montreal store.\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eShopify’s inventory management features let you view inventory levels across multiple locations.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eAn IMS also helps reduce costs through inventory balancing. Say you’re using \u003ca href=\\\"/blog/direct-fulfillment\\\"\u003eAmazon’s fulfillment services\u003c/a\u003e for orders placed through the marketplace and managing fulfillment in-house for orders made through your website. Your IMS shows that the Amazon warehouse has just 50 units in stock, whereas your storage facility is holding 3,500 units. Instead of placing a new order with your supplier and forking out money upfront on new inventory, it makes more sense to redistribute inventory from your warehouse and have equal amounts in each. You can buy more stock when you’ve sold your existing inventory.\u003c/p\u003e\\n\u003ch3\u003eOrder management software\u003c/h3\u003e\\n\u003cp\u003eOrder management software (OMS) compiles \u003ca href=\\\"/blog/omnichannel-fulfillment\\\"\u003eomnichannel orders\u003c/a\u003e into a single dashboard, allowing you to process, track, and fulfill orders from a single tool. It doesn’t matter the sales channel they originated from, or the fulfillment method used to pick, pack, and ship the customer’s order. \u003c/p\u003e\\n\u003cp\u003eThis is especially useful if you need to reference order data in customer support inquiries. You can check the OMS to see the method used, the \u003ca href=\\\"/blog/fulfillment-status\\\"\u003efulfillment status\u003c/a\u003e, and the tracking number to offer complete transparency into \u003ca href=\\\"/retail/last-mile-delivery\\\"\u003elast-mile delivery\u003c/a\u003e.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/orderstab.png?v=1732762562\\\" alt=\\\"Shopify’s “Orders” tab showing the payment and fulfillment status of recent orders.\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eUse sales channel integrations to route all incoming orders to the Orders tab of your Shopify admin.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3\u003eWarehouse management systems (WMS)\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/enterprise/blog/warehouse-management-system\\\"\u003eWarehouse management systems (WMS)\u003c/a\u003e handle all aspects of running a warehouse operation. \u003c/p\u003e\\n\u003cp\u003eYou can use WMS to:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eFind inventory levels, locations, and statuses across the warehouse\u003c/li\u003e\\n\u003cli\u003eForecast demand and inventory levels\u003c/li\u003e\\n\u003cli\u003eOptimize picking and packing processes\u003c/li\u003e\\n\u003cli\u003eBuy shipping labels and co-ordinate pickups with carriers\u003c/li\u003e\\n\u003cli\u003eSchedule warehouse employee shifts\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eMost third-party fulfillment services have their own WMS. Check that theirs integrates with your ecommerce platform for full visibility into your supply chain. Shopify, for example, integrates with WMS solutions like \u003ca href=\\\"https://apps.shopify.com/shiphero\\\"\u003eShipHero\u003c/a\u003e and \u003ca href=\\\"https://apps.shopify.com/shipbob\\\"\u003eShipbob\u003c/a\u003e to show inventory and fulfillment data from partners in your Shopify admin. \u003c/p\u003e\\n\u003ch3\u003eAutomation and robotics in fulfillment\u003c/h3\u003e\\n\u003cp\u003eAn order comes through to your OMS. Which fulfillment method should you forward it onto? Thanks to automations in this industry, you don’t have to make these decisions manually. Order routing rules use your predetermined criteria to divert incoming orders to the most appropriate fulfillment method. What became a tedious manual process happens in seconds automatically.\u003c/p\u003e\\n\u003cp\u003eRobotics are another type of \u003ca href=\\\"/blog/warehouse-automation\\\"\u003ewarehouse automation\u003c/a\u003e that you can use in your hybrid fulfillment strategy. Automated storage and retrieval systems (AS/RS), for example, locate and retrieve inventory. From there, it’s ready for your warehouse team to pack. \u003c/p\u003e\\n\u003cp\u003eHybrid order fulfillment lets you get the best of both worlds without investing in expensive technology for your own warehouse. You could handle local orders from your retail store, for example, and outsource online fulfillment to a 3PL that already has these robotics in action. \u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003eBest practices for implementing hybrid fulfillment\u003c/h2\u003e\\n\u003ch3\u003eChoose the right partners\u003c/h3\u003e\\n\u003cp\u003eCustomers don’t care who fulfilled an order. If something goes wrong—like their item arriving late or damaged—it’s you who will take the fall. Choosing the right fulfillment partners will prevent these issues from impacting your reputation and \u003ca href=\\\"/blog/13251973-creative-ways-to-improve-ecommerce-customer-experience-that-also-boost-loyalty-and-sales\\\"\u003ecustomer experiences\u003c/a\u003e. \u003c/p\u003e\\n\u003cp\u003eBefore choosing a 3PL partner or dropshipping supplier, ask:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eWhat are their shipping guarantees? \u003c/strong\u003eYou might promise two-day delivery for orders you’re fulfilling from your US warehouse. But if your dropshipping supplier is based in the EU, they might only be able to commit to a five-day timeframe. Make this distinction clear to customers to set expectations upfront.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eWhat’s their \u003c/strong\u003e\u003ca href=\\\"/blog/order-accuracy\\\"\u003e\u003cstrong\u003eorder accuracy\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e rate?\u003c/strong\u003e The higher your partner’s order accuracy rate, the less you’ll have to spend rectifying their fulfillment mistakes.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eWhat quality control measures do they have in place? \u003c/strong\u003eYou will be getting complaints from unhappy customers if items arrive broken, faulty, or expired. Make sure your partners have adequate storage conditions and use protective shipping materials. Food, beverages, and pharmaceuticals will spoil if your fulfillment partner doesn’t have climate controlled storage facilities to store them, for example. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDo they offer compensation for late or damaged goods? \u003c/strong\u003ePartners might be the ones fulfilling orders, but it’s your reputation on the line. 3PL or dropshipping services that offer compensation have some skin in the game. There’s a financial risk to them if they don’t meet their promises, which can motivate them to fulfill their orders quickly and accurately. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCan they integrate with your technology? \u003c/strong\u003eHybrid fulfillment gives you the best of both worlds—but if you’re spending hours manually tracking orders, it defeats the purpose. Choose fulfillment services that integrate with Shopify, like the \u003ca href=\\\"https://apps.shopify.com/fulfillment-network\\\"\u003eShopify Fulfillment Network\u003c/a\u003e, to sync order fulfillment data with your existing infrastructure.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/flexport.png?v=1732762561\\\" alt=\\\"Example Shopify order that’s fulfilled with Flexport through the Shopify Fulfillment Network app.\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eShopify Fulfillment Network connects your store with Flexport for order fulfillment.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3\u003eEstablish clear communication channels\u003c/h3\u003e\\n\u003cp\u003eA hybrid model means you’ll be collaborating with different fulfillment partners. Strong communication—particularly relating to issues like inventory levels, shipping delays, and packing errors—give you the opportunity to fix these problems before the customer experience is impacted.\u003c/p\u003e\\n\u003cp\u003eSay, for example, that your 3PL’s shipping carrier is overwhelmed and unable to stick to the deadline for same-day fulfillment. You need to know as soon as possible. Although your partner is the one fulfilling the order, the onus is on you to inform the customer of any \u003ca href=\\\"/retail/shipping-delays\\\"\u003eshipping delays\u003c/a\u003e before they have to ask why there’s a hold up. You could work with the partner to prioritize orders from high-value or first-time customers before the delivery date is postponed.\u003c/p\u003e\\n\u003ch3\u003eSet quality standards\u003c/h3\u003e\\n\u003cp\u003eWhen you use different fulfillment methods, they’re not all going to have the exact same performance. You might self-ship orders slower than your 3PL can. Your dropshipper might take weeks to ship an item to your customers. And maybe you like to do \u003ca href=\\\"/blog/packaging-inserts\\\"\u003ecustom packaging inserts\u003c/a\u003e in each box, but your print-on-demand supplier doesn’t support this feature. \u003c/p\u003e\\n\u003cp\u003eThis inconsistency isn’t necessarily a deal breaker, but it can be a source of frustration for detail-oriented entrepreneurs trying to build a consistent \u003ca href=\\\"/blog/brand-identity\\\"\u003ebrand identity\u003c/a\u003e and ecommerce experience.\u003c/p\u003e\\n\u003cp\u003eIf this is important to you, set quality standards and \u003ca href=\\\"/blog/order-fulfillment-checklist\\\"\u003efulfillment checklists\u003c/a\u003e that you expect all of your partners to follow. For example, if you want to include custom packing inserts but your print-on-demand supplier can’t support it, explore other options. If being consistent with your brand \u003ca href=\\\"/blog/messaging-strategy\\\"\u003emessaging\u003c/a\u003e is important to you, changing your product packaging might be more cost effective than dropping the supplier for exclusive in-house fulfillment. \u003c/p\u003e\\n\u003ch3\u003eRegularly review and optimize order fulfillment processes\u003c/h3\u003e\\n\u003cp\u003eOrder fulfillment changes as your business grows. The systems you have in place to manage 50 monthly orders will be vastly different from the one that’s handling 5,000 orders. But you don’t make that jump overnight. \u003c/p\u003e\\n\u003cp\u003eRegularly reviewing your processes is what helps you scale output while meeting customer expectations, managing costs, and maintaining operational efficiency. \u003c/p\u003e\\n\u003cp\u003eLook at order accuracy, delivery times, \u003ca href=\\\"/blog/competitive-shipping-as-a-small-shop\\\"\u003eshipping costs\u003c/a\u003e, and returns to understand the effectiveness of each fulfillment method. Also consider customer feedback: How do returns, Net Promoter Scores (NPS), and customer satisfaction scores vary by the fulfillment channel used?\u003c/p\u003e\\n\u003ch2 id=\\\"7\\\"\u003eFuture trends in hybrid fulfillment\u003c/h2\u003e\\n\u003cp\u003eThe fulfillment industry has undergone rapid change in recent years, and those advancements aren’t set to slow down any time soon. Trends expected in the hybrid fulfillment industry include the following:\u003c/p\u003e\\n\u003ch3\u003eSustainability practices in fulfillment\u003c/h3\u003e\\n\u003cp\u003eCustomers don’t just prefer to buy from companies that help with their sustainability efforts—they’re \u003ca href=\\\"https://www.pwc.com/gx/en/news-room/press-releases/2024/pwc-2024-voice-of-consumer-survey.html\\\"\u003ewilling to pay up to 9.7% more\u003c/a\u003e for their products, on average. \u003c/p\u003e\\n\u003cp\u003eCater to climate-conscious consumers with your hybrid fulfillment strategy by:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eUsing \u003ca href=\\\"/blog/sustainable-packaging-and-shipping-solutions\\\"\u003eeco-friendly packaging\u003c/a\u003e materials \u003c/li\u003e\\n\u003cli\u003eChoosing partners that offer carbon-neutral shipping \u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/smart-order-routing\\\"\u003eRouting orders\u003c/a\u003e to the nearest fulfillment center to reduce transport emissions \u003c/li\u003e\\n\u003cli\u003eUsing eco-friendly energy sources like LED lighting and solar panels\u003c/li\u003e\\n\u003cli\u003eShipping multiple items in the same package to minimize emissions and waste\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eArtificial intelligence and machine learning\u003c/h3\u003e\\n\u003cp\u003eArtificial intelligence (AI) tools work by combining \u003ca href=\\\"/blog/machine-learning-in-ecommerce\\\"\u003emachine learning\u003c/a\u003e and natural language processing to analyze data. In a supply chain context, you can use AI to pull insights and automate repetitive processes, ultimately helping you fulfill orders more quickly and accurately.\u003c/p\u003e\\n\u003cp\u003eThe \u003ca href=\\\"/blog/ai-in-supply-chain\\\"\u003esupply chain AI\u003c/a\u003e space is constantly evolving. Here’s what you can already do using this type of software:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eRun quality control checks on inventory. \u003c/li\u003e\\n\u003cli\u003eForecast demand to optimize inventory levels across multiple fulfillment centers.\u003c/li\u003e\\n\u003cli\u003eMaintain equipment and machinery with predictive failure alerts. \u003c/li\u003e\\n\u003cli\u003eAutomatically route orders to a particular fulfillment center based on weather or traffic conditions.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2\u003eIs hybrid fulfillment right for your business?\u003c/h2\u003e\\n\u003cp\u003eMuch like there are a number of different fulfillment methods, there are an exponentially higher number of ways you can mix and match them to help your business thrive. \u003c/p\u003e\\n\u003cp\u003eIf your top priorities are flexibility and speed, or you want to bring in a partner but not hand over complete control, hybrid fulfillment might be exactly what you’re after. On the other hand, maybe after reading this guide, you’ve realized that using a single fulfillment method is a simpler approach that’s better suited to your needs. \u003c/p\u003e\\n\u003cp\u003eEither way, \u003ca href=\\\"https://www.shopify.com/fulfillment\\\"\u003eShopify Fulfillment Network\u003c/a\u003e can help you find the perfect mixture of fulfillment methods for your store. The app connects your store with Flexport, a leading logistics provider, who will speed up shipping and help you grow your business, while taking time-consuming order fulfillment off your plate. \u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eSpeed up fulfillment times with Shopify\u003c/p\u003e\\n\u003cp\u003eShopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/orders?itcat=coreblog\u0026amp;itterm=shopify-order-management-cta\\\" target=\\\"_blank\\\"\u003eExplore order management on Shopify\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"8\\\"\u003eHybrid fulfillment FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow does hybrid fulfillment impact customer experience?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eImplementing hybrid fulfillment can enhance flexibility and scalability, catering to diverse customer needs in ecommerce. It also helps customers get their orders quickly.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are the 4 types of fulfillment?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eThe four types of order fulfillment are: in-house, outsourcing, dropshipping, and hybrid—the latter of which combines them all into one strategy.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the difference between e-fulfillment and fulfillment?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eThe main difference between the two is that e-fulfillment specifically refers to online orders, whereas fulfillment is a generic term that describes order processing for any order (including those made in-person).\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is a hybrid approach in supply chain management?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eA hybrid approach to supply chain management involves diversification. That might mean using a variety of shipping carriers, distribution centers, or fulfillment services. The hybrid approach lets you mix and match fulfillment services to mitigate risk and offer faster delivery.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Hybrid fulfillment adds complexity to your logistics process, leading to faster delivery times and increased business resilience. Learn how this model can enhance your efficiency.\",\"\u003cp\u003eHybrid fulfillment adds complexity to your logistics process, leading to faster delivery times and increased business resilience. Learn how this model can enhance your efficiency.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2136,\"_1186\":2144},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,2149,2152,2154,-5,2156],{\"_1831\":1867,\"_1868\":2150,\"_1870\":2151},\"Sarah Berry\",\"reviewed_by\",{\"_1831\":1867,\"_1868\":2153,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/hybrid-fulfillment\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/hybrid-fulfillment\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/hybrid-fulfillment\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/hybrid-fulfillment\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/hybrid-fulfillment\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/hybrid-fulfillment\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/hybrid-fulfillment\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/hybrid-fulfillment\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/hybrid-fulfillment\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/hybrid-fulfillment\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/hybrid-fulfillment\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/hybrid-fulfillment\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/hybrid-fulfillment\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/hybrid-fulfillment\\\"}\",{\"_1831\":1867,\"_1868\":2155,\"_1870\":1874},\"[{\\\"title\\\":\\\"Fraud Sucks! Fight Back with Shopify Protect, Shop Pay's Free Fraud Protection\\\",\\\"url\\\":\\\"blog/shopify-protect\\\"},{\\\"title\\\":\\\"Why Shop Pay Installments Is The Best ‘Buy Now, Pay Later’ Option For Your Business\\\",\\\"url\\\":\\\"blog/shop-pay-installments\\\"},{\\\"title\\\":\\\"Black Friday Cyber Monday 2017- An Analysis of Over $1 Billion in Sales\\\",\\\"url\\\":\\\"blog/black-friday-cyber-monday-2017-recap\\\"},{\\\"title\\\":\\\"Shopify Unite is a Glimpse at the Future of Commerce\\\",\\\"url\\\":\\\"blog/shopify-unite-2018\\\"},{\\\"title\\\":\\\"Size.link Helps Customers Visualize the Size of Your Products in Their Own Space\\\",\\\"url\\\":\\\"blog/size-link\\\"},{\\\"title\\\":\\\"10 Shopify Stores You Can Browse in Augmented Reality Today\\\",\\\"url\\\":\\\"blog/shopify-ar-examples\\\"},{\\\"title\\\":\\\"Shopify protect: Fraud sucks. Fight back.\\\",\\\"url\\\":\\\"protect\\\"},{\\\"title\\\":\\\"How To Start an Ecommerce Business: Guide for 2024\\\",\\\"url\\\":\\\"blog/own-your-time\\\"},{\\\"title\\\":\\\"Shop Tests Search to Improve Brand Rediscovery, Available To Eligible Merchants In Beta\\\",\\\"url\\\":\\\"blog/shop-search-early-beta\\\"},{\\\"title\\\":\\\"Introducing the New Merchant Overview Dashboard\\\",\\\"url\\\":\\\"blog/merchant-overview-dashboard\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},{\"_1831\":1832,\"_158\":2158,\"_1583\":2159,\"_334\":2160,\"_1836\":2161,\"_1838\":2162,\"_1848\":2165,\"_123\":2166,\"_1851\":2167,\"_1853\":2168,\"_1660\":2169,\"_1857\":2170,\"_1864\":2171,\"_1878\":2163,\"_1879\":2164,\"_1880\":-7,\"_1881\":2182,\"_1882\":2175,\"_1883\":2183,\"_1885\":2173},\"gid://shopify/Article/557351239714\",\"start-business-without-money\",\"How To Start a Business With No Money in 2025 (5 Proven Ideas)\",\"2024-11-27T06:30:00Z\",{\"_1831\":1840,\"_378\":2163,\"_1842\":2164,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-start-a-business-with-no-money-header_2cecf856-9508-44b2-a5db-94a08b6667d6.png?v=1730128465\",\"A graphic dollar sign with a strikethrough over top indicating \\\"no money\\\"\",[1600],\"\u003caisummary class=\\\"hidden\\\"\u003e\\n \u003cp\u003eYou can start a business with little to no money by exploring budget-friendly options such as dropshipping, print-on-demand, and service-based businesses. Dropshipping eliminates the need for inventory, while print on demand lets you create custom products with minimal upfront costs. Service-based businesses leverage your existing skills to generate income, and digital products can be created once and sold repeatedly. The key takeaway is that, with the right approach and creativity, you don’t need significant capital to kickstart your entrepreneurial journey. Start small, reinvest your earnings, and watch your business grow.\u003c/p\u003e\\n\u003c/aisummary\u003e\\n\u003cp\u003eHave a great \u003ca href=\\\"/blog/online-business-ideas\\\" target=\\\"_blank\\\"\u003ebusiness idea\u003c/a\u003e but lack startup capital? Don’t worry–your entrepreneurial journey isn’t over before it begins. There are plenty of ways to \u003ca href=\\\"/blog/how-to-start-a-business\\\" target=\\\"_blank\\\"\u003estart a business\u003c/a\u003e with little to no money. Let’s explore how to bootstrap your business and start making money you can reinvest later on.\u003c/p\u003e\\n\u003ciframe title=\\\"How To Start A Business With Almost NO Money 💸\\\" src=\\\"https://www.youtube.com/embed/Wq8JEMwoMPk\\\" height=\\\"958\\\" width=\\\"1920\\\" allowfullscreen=\\\"\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003ch2 id=\\\"1\\\"\u003e5 businesses you can start with no money\u003c/h2\u003e\\n\u003cp\u003eSome business models are more budget-friendly than others. If you’re a new entrepreneur, consider one of these fields:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#111\\\"\u003eDropshipping\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#222\\\"\u003ePrint-on-demand\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#333\\\"\u003eService-based business\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#444\\\"\u003eDigital products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#555\\\"\u003eHandcrafted goods\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"111\\\"\u003eDropshipping\u003c/h3\u003e\\n\u003cimg alt=\\\"A woman sits amid a pile of boxes\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed_c038ff26-76a0-46ac-8a1a-646b812cff2b_1848x970.jpg?v=1727625946\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/what-is-dropshipping\\\" target=\\\"_blank\\\"\u003eDropshipping\u003c/a\u003e is a low-investment business that doesn’t require you to hold inventory. Vendors only charge you for products when you sell them—and they’ll even ship directly to your customers. This means you can dropship from anywhere in the world.\u003c/p\u003e\\n\u003cp\u003e“The beautiful thing about dropshipping is it doesn’t judge you based on where you live,” says dropshipping entrepreneur Kamil Sattar on the \u003ca href=\\\"/blog/ecom-king-dropshipping\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eShopify Masters\u003c/em\u003e podcast\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eTo succeed with dropshipping:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSource \u003c/strong\u003e\u003ca href=\\\"/blog/trending-products\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003etrending products\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e “TikTok is the leading indicator today to find products,” Kamil says. He recommends searching the social media app for keywords like “Amazon finds” and #tiktokmademebuyit, then sourcing five to 10 low-cost products from a \u003ca href=\\\"/blog/dropshipping-suppliers\\\" target=\\\"_blank\\\"\u003edropshipping supplier\u003c/a\u003e that has them in stock.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUse \u003c/strong\u003e\u003ca href=\\\"/blog/organic-marketing\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eorganic \u003c/strong\u003e\u003cstrong\u003emarketing\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e strategies:\u003c/strong\u003e Kamil recommends filming 30 days’ worth of short-form videos featuring your products before starting a new TikTok account for your business.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eStart with a basic \u003c/strong\u003e\u003cstrong\u003eecommerce website\u003c/strong\u003e\u003cstrong\u003e:\u003c/strong\u003e Build your first website with a \u003ca href=\\\"https://accounts.shopify.com/store-create\\\"\u003efree trial of Shopify\u003c/a\u003e.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"222\\\"\u003ePrint-on-demand\u003c/h3\u003e\\n\u003cimg loading=\\\"lazy\\\" alt=\\\"A person sorts a pile of printed photographs\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-2_783a459a-23a1-48b1-8862-68a406121f66_1848x970.jpg?v=1727625954\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/print-on-demand-companies\\\" target=\\\"_blank\\\"\u003ePrint-on-demand services\u003c/a\u003e apply your branding and designs to \u003ca href=\\\"/blog/white-label-products\\\" target=\\\"_blank\\\"\u003eprivate-label products\u003c/a\u003e, like tote bags or \u003ca href=\\\"/blog/start-online-tshirt-business\\\" target=\\\"_blank\\\"\u003et-shirts\u003c/a\u003e, and sell them on a per-order basis. “You can create your own fashion brand right away without ordering stock,” Sattar says.\u003c/p\u003e\\n\u003cp\u003eBenefits of print-on-demand:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eMinimal upfront costs\u003c/li\u003e\\n\u003cli\u003eNo storage expenses\u003c/li\u003e\\n\u003cli\u003eTest product popularity before investing in manufacturing\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e“We started with a print-on-demand service, bringing initial operational investment to $0. Essentially, we were just a website to start off with—to validate the idea,” says Katheriin Liibert, co-founder of European clothing brand \u003ca rel=\\\"nofollow\\\" href=\\\"https://muhoov.eu/?lang=en\\\" target=\\\"_blank\\\"\u003e#muhoov\u003c/a\u003e.\u003c/p\u003e\\n\u003cdiv data-related-article-image=\\\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20an_20online_20boutique_20with_20no_20money_5b96b3bb-c804-410a-a73e-2f46604aeb07.png\\\" data-related-article-description=\\\"Looking to sell clothes online? Here’s how to start an online boutique from scratch with minimal upfront investment.\\\" data-related-article-title=\\\"How To Start an Online Boutique With No Money (2025)\\\" data-related-article-link=\\\"117806725-how-to-launch-an-online-store-with-no-cash-investment\\\" data-related-article-block=\\\"true\\\"\u003e\u003c/div\u003e\\n\u003ch3 id=\\\"333\\\"\u003eService-based business\u003c/h3\u003e\\n\u003cimg loading=\\\"lazy\\\" alt=\\\"A pair of hands wearing cleaning rubber gloves and holding a rag and spray bottle\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-1_ea2c2a59-6075-4c34-a7e3-2fc823acb57a_1848x970.jpg?v=1727625951\\\"\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/service-business-ideas\\\" target=\\\"_blank\\\"\u003eService-based businesses\u003c/a\u003e are relatively inexpensive to start because you’re selling your time and skills rather than physical products. Start as a solo entrepreneur and scale by hiring employees as demand grows.\u003c/p\u003e\\n\u003cp\u003e“Since you don’t have the capital yet, start with the things that you have, like your experience, knowledge, skills, and resources you own,” says Kei Nishida, owner of \u003ca rel=\\\"nofollow\\\" href=\\\"https://www.japanesegreenteain.com/\\\" target=\\\"_blank\\\"\u003eJapanese Green Tea Co.\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003eA few popular service-based business ideas include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eFreelance writing\u003c/li\u003e\\n\u003cli\u003eVirtual personal assistant\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/social-media-marketing-strategy\\\" target=\\\"_blank\\\"\u003eSocial media marketing\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003eVirtual personal shopping\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eYou can also pair services with other business models. For example, offer closet-cleanout services and run an online resale store with items your clients no longer need to make \u003ca href=\\\"/blog/passive-income-ideas\\\" target=\\\"_blank\\\"\u003epassive income\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3 id=\\\"444\\\"\u003eDigital products\u003c/h3\u003e\\n\u003cimg loading=\\\"lazy\\\" alt=\\\"A person reads an ebook in front of a wood pile\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-3_ee44bfbf-dc71-48c3-8d65-0f193a74870e_1848x970.jpg?v=1727625958\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cp\u003eCreate and sell \u003ca href=\\\"/blog/digital-products\\\" target=\\\"_blank\\\"\u003edigital products\u003c/a\u003e with little more than an internet connection. Start with a popular topic, develop helpful content, then package your ideas into digital products such as:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/sell-books-online\\\" target=\\\"_blank\\\"\u003eEbooks\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/how-to-create-an-online-course\\\" target=\\\"_blank\\\"\u003eOnline courses\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003eWorksheets or templates\u003c/li\u003e\\n\u003cli\u003ePhotography presets\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eDigital products are highly scalable–create once, sell multiple times. Use Shopify’s \u003ca href=\\\"https://apps.shopify.com/digital-downloads?utm_source=post\u0026amp;utm_medium=blog\u0026amp;utm_term=26461601848\u0026amp;utm_campaign=lowinvestmentbusinessideas\u0026amp;shpxid=cfef56f1-0F0A-43C5-AEC9-388BD8C44982\\\" target=\\\"_blank\\\"\u003eDigital Downloads\u003c/a\u003e app to easily sell your digital products online.\u003c/p\u003e\\n\u003ch3 id=\\\"555\\\"\u003eHandcrafted goods\u003c/h3\u003e\\n\u003cimg loading=\\\"lazy\\\" alt=\\\"People make textile crafts on wooden looms\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-5_69c41fd8-57d0-404e-807b-f42b55da9fe5_1848x970.jpg?v=1727625967\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cp\u003eTurn your \u003ca href=\\\"/blog/make-money-from-your-hobbies\\\" target=\\\"_blank\\\"\u003ehobby\u003c/a\u003e into a \u003ca href=\\\"/blog/side-hustle\\\" target=\\\"_blank\\\"\u003eside hustle\u003c/a\u003e by selling handcrafted goods through your online store and marketplaces like \u003ca href=\\\"/blog/sell-on-etsy\\\" target=\\\"_blank\\\"\u003eEtsy\u003c/a\u003e. While this requires more startup capital than other options, you can keep costs low by:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eStarting small:\u003c/strong\u003e Kristen Pumphrey began \u003ca href=\\\"/blog/pf-candle-scale-your-craft\\\" target=\\\"_blank\\\"\u003eP.F. Candle Co.\u003c/a\u003e as a \u003ca href=\\\"/blog/things-to-make-and-sell\\\" target=\\\"_blank\\\"\u003eDIY business\u003c/a\u003e making candles in her apartment.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUsing \u003c/strong\u003e\u003ca href=\\\"/blog/crowdfunding-sites\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003ecrowdfunding\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Harry Doull co-founded \u003ca rel=\\\"nofollow\\\" href=\\\"https://www.keapbk.com/\\\" target=\\\"_blank\\\"\u003eKeap Candles\u003c/a\u003e through crowdfunding while working full-time, growing it into a \u003ca rel=\\\"nofollow\\\" href=\\\"https://youtu.be/mM6mDQYNdlU?feature=shared\\\" target=\\\"_blank\\\"\u003ewell-known brand\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUpcycling materials:\u003c/strong\u003e Kate Sullivan of \u003ca rel=\\\"nofollow\\\" href=\\\"https://thesagevintage.com\\\" target=\\\"_blank\\\"\u003eThe Sage Vintage\u003c/a\u003e makes \u003ca href=\\\"/blog/203365449-start-a-jewellery-making-business\\\" target=\\\"_blank\\\"\u003ejewelry\u003c/a\u003e from vintage charms, while \u003ca rel=\\\"nofollow\\\" href=\\\"https://suayla.com/\\\" target=\\\"_blank\\\"\u003eSuay\u003c/a\u003e creates patchwork clothing from discarded textiles.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv data-guide=\\\"businessplan\\\"\u003e\u003c/div\u003e\\n\u003ch2 id=\\\"2\\\"\u003eHow to start a business with no money\u003c/h2\u003e\\n\u003cp\u003eWhile the specifics may vary based on your chosen business type, the fundamental steps to start your venture are the same:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eWrite a business plan\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eFind your community\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#33\\\"\u003eChoose a business name\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#44\\\"\u003eCreate your brand\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#55\\\"\u003eLaunch a website\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#66\\\"\u003eValidate your idea\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#77\\\"\u003eSecure funding to grow\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"11\\\"\u003e1. Write a business plan\u003c/h3\u003e\\n\u003cp\u003eA \u003ca href=\\\"/blog/business-plan\\\" target=\\\"_blank\\\"\u003ebusiness plan\u003c/a\u003e serves as a blueprint for running and growing your business. Benefits of a business plan include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eAnticipating potential challenges\u003c/li\u003e\\n\u003cli\u003eProviding a roadmap to keep you on track when overwhelmed by decisions\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"22\\\"\u003e2. Find your community\u003c/h3\u003e\\n\u003cimg loading=\\\"lazy\\\" alt=\\\"A group of people watch a panel of speakers\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-4_154d42df-9347-4e62-95b1-72722c9e79c8_1848x970.jpg?v=1727625962\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cp\u003eConnect with other entrepreneurs to unlock valuable free advice on bootstrapping your business:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eAttending \u003ca href=\\\"/blog/how-to-network\\\" target=\\\"_blank\\\"\u003enetworking\u003c/a\u003e events\u003c/li\u003e\\n\u003cli\u003eJoin virtual and in-person conferences\u003c/li\u003e\\n\u003cli\u003eParticipate in online networking groups\u003c/li\u003e\\n\u003cli\u003eSeek out a \u003ca href=\\\"/blog/how-to-find-a-mentor\\\" target=\\\"_blank\\\"\u003ebusiness mentor\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"33\\\"\u003e3. Choose a business name\u003c/h3\u003e\\n\u003cp\u003eSelect a catchy, recognizable name that isn’t already taken. Remember: The name you choose will serve you through the business’s lifetime. Make sure it’s one you love—and a name that doesn’t limit your ability to scale and pivot in the future.\u003c/p\u003e\\n\u003cp\u003eOnce you’ve found a \u003ca href=\\\"/blog/4660242-what-should-i-name-my-online-store\\\" target=\\\"_blank\\\"\u003ebusiness name\u003c/a\u003e you like, secure matching online assets, including your \u003ca href=\\\"/blog/choose-domain-name\\\" target=\\\"_blank\\\"\u003edomain name\u003c/a\u003e and social media handles.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eFind a name and domain for your business\u003c/p\u003e\\n\u003cp\u003eShopify’s free AI business name generator will help you come up with the perfect business brand name, then secure a relevant domain.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/tools/business-name-generator\\\" target=\\\"_blank\\\"\u003eTry it now\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"44\\\"\u003e4. Create your brand\u003c/h3\u003e\\n\u003cimg loading=\\\"lazy\\\" alt=\\\"A person pulls a packaged product out of a shippng box\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-6_6481dd36-d29b-4f8a-aa22-b211f0a5e6e4_1848x970.jpg?v=1727626001\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/what-is-branding\\\" target=\\\"_blank\\\"\u003eBuild a brand\u003c/a\u003e that goes beyond just a name or logo:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eDefine \u003ca href=\\\"/blog/brand-values\\\" target=\\\"_blank\\\"\u003ebrand values\u003c/a\u003e and mission statement\u003c/li\u003e\\n\u003cli\u003eDevelop brand aesthetic (color palette, fonts)\u003c/li\u003e\\n\u003cli\u003eEstablish photography style\u003c/li\u003e\\n\u003cli\u003eCraft \u003ca href=\\\"/blog/brand-voice\\\" target=\\\"_blank\\\"\u003ebrand voice\u003c/a\u003e and tone\u003c/li\u003e\\n\u003cli\u003eOutline hiring practices\u003c/li\u003e\\n\u003cli\u003eTell your \u003ca href=\\\"/blog/brand-storytelling\\\" target=\\\"_blank\\\"\u003ebrand story\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eUse free resources like \u003ca href=\\\"/tools/logo-maker\\\" target=\\\"_blank\\\"\u003eShopify’s logo maker\u003c/a\u003e and \u003ca href=\\\"/blog/brand-guidelines\\\" target=\\\"_blank\\\"\u003ebrand guide template\u003c/a\u003e to get started.\u003c/p\u003e\\n\u003ch3 id=\\\"55\\\"\u003e5. Launch a website\u003c/h3\u003e\\n\u003cp\u003eA basic website serves as a destination for online visitors and a hub for your products and content. Build a full-featured website with professional features, such as themed product pages, a checkout, and a blog, on \u003ca href=\\\"/pricing\\\" target=\\\"_blank\\\"\u003ea plan that suits your needs\u003c/a\u003e. Use it to educate potential customers about your products and brand.\u003c/p\u003e\\n\u003cp\u003eIf you want to sell online but don’t need to build a full store, the \u003ca href=\\\"/starter\\\" target=\\\"_blank\\\"\u003eShopify Starter plan\u003c/a\u003e costs just $5 per month. It comes with enhanced selling features for TikTok, Instagram, and other social media platforms—as well as the ability to make sales through email, SMS, and in person.\u003c/p\u003e\\n\u003ch3 id=\\\"66\\\"\u003e6. Validate your idea\u003c/h3\u003e\\n\u003cp\u003eDon’t have the startup cash to fill a stockroom with inventory? Consider running your business using a \u003ca href=\\\"/blog/pre-orders\\\" target=\\\"_blank\\\"\u003epreorder model\u003c/a\u003e. Taking pre-orders allows you to collect upfront cash before committing to production. It’s also an excellent launch strategy for building buzz around your new brand.\u003c/p\u003e\\n\u003cp\u003eRemi Martins, founder of \u003ca rel=\\\"nofollow\\\" href=\\\"https://naturalgirlwigs.com/\\\" target=\\\"_blank\\\"\u003eNatural Girl Wigs\u003c/a\u003e, tested this approach while working a full-time job. She created an Instagram page to showcase her product ideas. “I got feedback that people are interested in the product and there was a market for wigs specially made for natural-hair lovers,” she says.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg loading=\\\"lazy\\\" alt=\\\"A section of a home page from a wig ecommerce site\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed_fb15be16-76a2-4db0-8d50-edff7024ed0e_1848x970.png?v=1727625971\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eRemi Martins tested her business idea with pre-orders before launching her ecommerce website. Natural Girl Wigs\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eAfter developing her product with a hair stylist, Remi launched through pre-orders. “We sold 50 products in the first 60 days of the business,” she says. “I eventually invested $1,000 in the business to purchase inventory and do marketing.”\u003c/p\u003e\\n\u003ch3 id=\\\"77\\\"\u003e7. Secure funding to grow\u003c/h3\u003e\\n\u003cp\u003eRemember, a business you start with no money doesn’t have to stay small. Reinvest your earnings into your business and watch your revenue grow.\u003c/p\u003e\\n\u003cp\u003eFrancois Mathieu, co-founder of tea company \u003ca rel=\\\"nofollow\\\" href=\\\"https://hojicha.co/\\\" target=\\\"_blank\\\"\u003eHojicha Co\u003c/a\u003e, shares the brand's approach: “Most of our profits have been reinvested in inventory and in advertising. We’re trying to grow at a healthy pace so that we don’t have to rely on outside investments.”\u003c/p\u003e\\n\u003cp\u003eAs you scale, you might consider these funding options:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eShopify Capital:\u003c/strong\u003e \u003ca href=\\\"/lending/capital\\\" target=\\\"_blank\\\"\u003eShopify’s lending feature\u003c/a\u003e helps stores boost cash flow and keep bestsellers stocked.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/how-to-get-a-small-business-loan\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eSmall business loans\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Secure larger amounts through lenders for \u003ca href=\\\"/capital-payroll-funding\\\" target=\\\"_blank\\\"\u003epayroll\u003c/a\u003e, \u003ca href=\\\"/capital-inventory-funding\\\" target=\\\"_blank\\\"\u003einventory funding\u003c/a\u003e, or \u003ca href=\\\"/capital-marketing-funding\\\" target=\\\"_blank\\\"\u003emarketing\u003c/a\u003e.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCapital investors:\u003c/strong\u003e Angel investors or venture capitalists provide cash in exchange for equity.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/small-business-grants\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eSmall business grants\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e One-off lump sums for small businesses meeting specific criteria, often with no repayment required.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\u003cimg loading=\\\"lazy\\\" alt=\\\"Website featuring a photo of a mom and baby\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-1_0e684383-8624-4c62-a8c6-88bab0b43eaf_1848x970.png?v=1727625977\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eInterest for Alicia Ho’s photography prompted her to start a business. She eventually applied for a business loan to take her great idea to the next stage. Precious Ones Photography\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eAlicia Ho started her \u003ca href=\\\"/blog/how-to-sell-photos-online\\\" target=\\\"_blank\\\"\u003ephotography business\u003c/a\u003e, \u003ca rel=\\\"nofollow\\\" href=\\\"https://www.preciousonesphotography.ca/\\\" target=\\\"_blank\\\"\u003ePrecious Ones Photography\u003c/a\u003e, with a $0 investment. “Friends and family took notice of my work, and I began taking on clients and making a small amount of money,” she recalls. When ready to scale, Alicia found a local non-profit offering loans and scholarships for young entrepreneurs. “It was the best step forward for my business,” she says.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow to start a business with no money FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the easiest business to start with no money?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eDropshipping is one of the most accessible ways to start a business without upfront capital. You only pay for inventory when a customer makes a purchase, eliminating warehousing fees and large product manufacturing costs. Since it’s an online business, you can \u003ca href=\\\"/blog/make-money-from-home\\\" target=\\\"_blank\\\"\u003emake money from home\u003c/a\u003e, making it an ideal choice for entrepreneurs starting with limited resources.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat business can I start without capital?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003ePrint-on-demand is an excellent option for starting with minimal investment. Create custom designs using free online graphic design tools, then use services like Printful to add your designs to products. You’ll only pay manufacturing costs when an order is placed. Other low-cost business ideas include social media marketing consulting, freelance writing, and service-based business.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow much does it cost to start a business?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eThe \u003ca href=\\\"/blog/cost-to-start-business\\\" target=\\\"_blank\\\"\u003ecost of starting a business\u003c/a\u003e varies widely, depending on your chosen model. Some businesses require significant upfront investment, such as retail spaces, while others need little more than an internet connection. It’s entirely possible to launch your business with no money using models like dropshipping, print on demand, or digital product sales.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Looking to start a business in 2025 but low on funds? Use these examples and tips to launch your next great idea on a budget.\",\"\u003cp\u003eLooking to start a business in 2025 but low on funds? Use these examples and tips to launch your next great idea on a budget.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2160,\"_1186\":2167},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[2172,2174,-5,2177,2179,-5,2181],{\"_1831\":1867,\"_1868\":2173,\"_1870\":1905},\"2024-02-17\",{\"_1831\":1867,\"_1868\":2175,\"_1870\":2176},\"2022-03-21\",\"published_date\",{\"_1831\":1867,\"_1868\":2178,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/start-business-without-money\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/start-business-without-money\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/start-business-without-money\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/start-business-without-money\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/start-business-without-money\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/start-business-without-money\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/start-business-without-money\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/start-business-without-money\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/start-business-without-money\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/start-business-without-money\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/start-business-without-money\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/start-business-without-money\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/start-business-without-money\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/monte-sua-loja-virtual\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/selbststaendig-machen-ohne-eigenkapital\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/59751173-como-iniciar-tu-propio-negocio-en-linea-con-un-presupuesto-limitado\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/monter-entreprise-sans-argent\\\",\\\"it\\\":\\\"https://www.shopify.com/it/blog/aprire-attivita-senza-soldi\\\"}\",{\"_1831\":1867,\"_1868\":2180,\"_1870\":1874},\"[{\\\"title\\\":\\\"The Ultimate Guide To Dropshipping (2024)\\\",\\\"url\\\":\\\"blog/dropshipping-guide\\\"},{\\\"title\\\":\\\"The 13 Best Dropshipping Suppliers in 2024\\\",\\\"url\\\":\\\"blog/dropshipping-suppliers\\\"},{\\\"title\\\":\\\"What is Shopify and How Does it Work?\\\",\\\"url\\\":\\\"blog/what-is-shopify\\\"},{\\\"title\\\":\\\"How To Find the Best Dropshipping Niches\\\",\\\"url\\\":\\\"blog/dropshipping-niches\\\"},{\\\"title\\\":\\\"7 Best Ecommerce Platforms for Small Businesses in 2024\\\",\\\"url\\\":\\\"blog/best-ecommerce-platform-small-business\\\"},{\\\"title\\\":\\\"Product Ideas: 17 Places To Find Profitable Products\\\",\\\"url\\\":\\\"blog/product-ideas\\\"},{\\\"title\\\":\\\"How to Build a Business Website for Beginners\\\",\\\"url\\\":\\\"blog/build-a-website\\\"},{\\\"title\\\":\\\"How To Find a Product to Sell: 16 Proven Methods\\\",\\\"url\\\":\\\"blog/product-opportunities\\\"},{\\\"title\\\":\\\"How to Start Dropshipping Coffee\\\",\\\"url\\\":\\\"blog/dropshipping-coffee\\\"},{\\\"title\\\":\\\"How to Start a Nonprofit in 7 Steps\\\",\\\"url\\\":\\\"blog/start-nonprofit\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"21 Mar 2022\",\"17 Feb 2024\",{\"_1831\":1832,\"_158\":2185,\"_1583\":2186,\"_334\":2187,\"_1836\":2188,\"_1838\":2189,\"_1848\":2192,\"_123\":2194,\"_1851\":2195,\"_1853\":2196,\"_1660\":2197,\"_1857\":2198,\"_1864\":2199,\"_1878\":2190,\"_1879\":2191,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2204,\"_1885\":2188},\"gid://shopify/Article/559750578210\",\"order-fulfillment-cycle-time\",\"Order Fulfillment Cycle Time: What It Is and How To Improve It\",\"2024-11-26T07:00:00Z\",{\"_1831\":1840,\"_378\":2190,\"_1842\":2191,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/order_20fulfillment_20cycle_20time_51eb3002-cbb9-4828-b607-ff8433564d5c.png?v=1729527387\",\"A yellow map of the continents with white dotted lines from each on a light peach background.\",[2193],\"Inventory Management\",\"\u003cp\u003eYour customer finds the perfect silky kaftan after browsing countless online stores. They’re ready to buy—credit card in hand—when they notice your vague delivery estimates and reviews mentioning inconsistent shipping. Just like that, they abandon their cart.\u003c/p\u003e\\n\u003cp\u003eFast, reliable delivery is no longer optional. Your customers expect it, and meeting those expectations helps build loyalty and win \u003ca href=\\\"/retail/repeat-customers\\\"\u003erepeat business\u003c/a\u003e. A single poor delivery experience can cost you a customer for good. \u003c/p\u003e\\n\u003cp\u003eHere’s how to optimize your order fulfillment cycle time to keep customers coming back.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is order fulfillment cycle time?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eHow to calculate order fulfillment times\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eBenefits of improving order fulfillment cycle times\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eFactors affecting order fulfillment cycle time\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eWays to improve order fulfillment time\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eThe impact on business performance \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eOrder cycle time vs. lead time\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eOrder fulfillment cycle time FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is order fulfillment cycle time? \u003c/h2\u003e\\n\u003cp\u003eOrder fulfillment cycle time (OFCT) measures how long it takes for customers to receive their purchases. The shorter your fulfillment time, the better the customer experience. You can reduce this time by optimizing your supply chain and choosing reliable shipping partners.\u003c/p\u003e\\n\u003cp\u003eYour \u003ca href=\\\"/blog/order-fulfillment\\\"\u003eorder fulfillment\u003c/a\u003e process depends on your available inventory, supply chain efficiency, and the locations of both you and your buyer. For online shoppers, the closer the delivery date is to the order date, the better the experience. \u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded grid-container leadpage-container gutter-bottom\\\"\u003e\\n\u003cdiv class=\\\"leadpage__image\\\"\u003e\u003cimg alt=\\\"Template Icon\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/opt.gif?8282590590928260908\\\" class=\\\"hide--mobile gutter-bottom--reset\\\"\u003e\u003c/div\u003e\\n\u003cdiv class=\\\"leadpage__content\\\"\u003e\\n\u003cp style=\\\"color: #008060; margin-bottom: 0;\\\" class=\\\"heading--4\\\"\u003eShopify Academy\u003c/p\u003e\\n\u003cp style=\\\"font-size: 28px; margin-bottom: 0;\\\" class=\\\"heading--4\\\"\u003e\u003cb\u003eShipping and Fulfillment Fundamentals\u003c/b\u003e\u003c/p\u003e\\n\u003cp\u003eLearn the art of configuring and optimizing shipping settings and strategies in Shopify\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003ca class=\\\"marketing-button\\\" href=\\\"https://www.shopifyacademy.com/path/shipping-and-fulfillment-fundamentals\\\" target=\\\"_blank\\\"\u003e \u003cspan\u003eRegister now\u003c/span\u003e \u003c/a\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"2\\\"\u003eHow to calculate order fulfillment times\u003c/h2\u003e\\n\u003cp\u003eFulfillment times vary across businesses and products, but you can use a simple formula to find your average delivery timeline. To calculate your order fulfillment time, you’ll need to track three key phases:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSourcing time\u003c/strong\u003e is the duration between a customer’s order and when you gather all necessary materials. If you have the product in stock, there’s no sourcing time.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eProduction time\u003c/strong\u003e, also called packing time, covers retrieving the product, quality inspection, and packaging it for shipment. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDelivery time\u003c/strong\u003e starts when your shipping team completes packaging and ends when the product reaches the customer.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3\u003eOrder fulfillment cycle time formula\u003c/h3\u003e\\n\u003cp\u003eAdd each factor together to obtain your order fulfillment time:\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eSourcing time + Production time + Delivery time = Order fulfillment cycle time (OFCT)\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003eHere’s an example: A customer orders your product on July 15. Since you have it in stock at a \u003ca href=\\\"/blog/fulfillment-services\\\"\u003efulfillment center\u003c/a\u003e in their region, there’s no sourcing time. Your warehouse packages it that afternoon (packing time) and ships it the next day. The customer receives it on July 19 (delivery time), making the total fulfillment time four days. \u003c/p\u003e\\n\u003cp\u003eNow imagine the same order but with a custom detail that takes a week to complete. This adds sourcing time, extending the total fulfillment time to 11 days.\u003c/p\u003e\\n\u003cp\u003eKeep in mind that order fulfillment time differs from cash cycle time, which measures how long it takes to turn over inventory, receive payment, and pay suppliers. When managing fulfillment, track your \u003ca href=\\\"/blog/supply-chain-kpi\\\"\u003esupply chain KPIs\u003c/a\u003e closely to spot delays and improve your process. For instance, tracking your \u003ca href=\\\"/blog/dropshipping-fulfillment\\\"\u003edropshipping fulfillment\u003c/a\u003e times helps you identify whether delays come from your suppliers or your own processes.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eBenefits of improving order fulfillment cycle times\u003c/h2\u003e\\n\u003cp\u003eWhile fulfillment models vary by business, faster fulfillment times offer several key advantages across all industries.\u003c/p\u003e\\n\u003ch3\u003eCreates brand loyalty\u003c/h3\u003e\\n\u003cp\u003eQuick deliveries encourage customers to return, leave positive reviews, and recommend your brand to others. When you consistently deliver on time, customers choose you over competitors—whether they’re buying directly from your store or through marketplaces. \u003c/p\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/088tKYu7kKY?si=eIVYKtv0tzEOcGDQ\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003ch3\u003eBuilds customer trust \u003c/h3\u003e\\n\u003cp\u003eMeeting delivery promises builds confidence in your brand. When a customer orders a wooden phone case for their niece’s birthday, they need to know it will arrive on time. Reliable delivery creates that trust.\u003c/p\u003e\\n\u003ch3\u003eAttracts new customers \u003c/h3\u003e\\n\u003cp\u003eFast fulfillment brings in new customers through positive reviews and word of mouth. It also improves \u003ca href=\\\"/blog/what-is-a-good-customer-retention-rate\\\"\u003ecustomer retention\u003c/a\u003e, turning first-time buyers into loyal customers by giving them a great experience from the start. \u003c/p\u003e\\n\u003ch3\u003eImproves overall operations\u003c/h3\u003e\\n\u003cp\u003eExcellence in fulfillment often indicates strength across your business. When your fulfillment runs smoothly, it usually means you have solid ordering systems, \u003ca href=\\\"/blog/supply-chain-management\\\"\u003esupply chain management\u003c/a\u003e, and warehouse processes in place. \u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003eFactors affecting order fulfillment cycle time\u003c/h2\u003e\\n\u003ch3\u003eInventory management\u003c/h3\u003e\\n\u003cp\u003eHaving products in stock is crucial for fast fulfillment. With efficient \u003ca href=\\\"/retail/stock-rotation\\\"\u003estock rotation\u003c/a\u003e methods like last in, first out (LIFO), you can protect inventory from becoming obsolete or unsellable—especially important for products with expiration dates.\u003c/p\u003e\\n\u003ch3\u003eWarehouse organization\u003c/h3\u003e\\n\u003cp\u003eProduct placement impacts fulfillment speed. Put your bestsellers near packing stations to reduce picking time. Consider organizing inventory by category zones so your team can quickly locate items. \u003ca href=\\\"/blog/voice-picking\\\"\u003eVoice picking\u003c/a\u003e systems can further speed up the process by guiding employees hands-free. \u003c/p\u003e\\n\u003ch3\u003eShipping partners\u003c/h3\u003e\\n\u003cp\u003eWhile parcels are in transit, they’re still your responsibility. Balance speed and cost by offering tiered shipping options. Standard shipping through postal services like USPS offers lower rates but slower delivery times. Express shipping through carriers like \u003ca href=\\\"/blog/fedex-vs-ups\\\"\u003eFedEx or UPS\u003c/a\u003e costs more but provides faster delivery.\u003c/p\u003e\\n\u003cp\u003eTiered shipping lets you cater to different customer needs. Offer free standard shipping for cost-conscious customers, and premium options for those who want next-day delivery. Customers willing to pay extra for speed can help offset the cost of faster shipping services.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e📌Pro tip: \u003c/strong\u003e\u003ca href=\\\"/shipping\\\"\u003eShopify Shipping\u003c/a\u003e lets you manage multiple shipping carriers, buy discounted labels, and offer shipment tracking—all without leaving your Shopify admin. “We are saving an average of $25,000 per month with Shopify Shipping,” says Jenni-Lyn Williams, founder and CEO of \u003ca href=\\\"/blog/case-study-snarky-tea\\\"\u003eSnarky Tea\u003c/a\u003e. “That’s about $305,000 per year on shipping costs.”\u003c/p\u003e\\n\u003ch3\u003eOrder processing technology\u003c/h3\u003e\\n\u003cp\u003eThe faster and more accurately you process orders, the shorter your fulfillment times. Good order processing technology automates key steps in your fulfillment process, like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eRouting orders to the closest fulfillment center\u003c/li\u003e\\n\u003cli\u003ePrinting packing slips and shipping labels\u003c/li\u003e\\n\u003cli\u003eSending \u003ca href=\\\"/blog/fulfillment-status\\\"\u003efulfillment status\u003c/a\u003e updates\u003c/li\u003e\\n\u003cli\u003eUpdating shipment tracking details \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eMake sure your order management system (OMS) can prioritize orders by shipping speed. This helps you process \u003ca href=\\\"/blog/what-is-expedited-shipping\\\"\u003eexpedited orders\u003c/a\u003e first, ensuring customers who pay for fast shipping get their items on time.\u003c/p\u003e\\n\u003cdiv data-guide=\\\"packing_slip\\\"\u003e\u003c/div\u003e\\n\u003ch3\u003eData accuracy\u003c/h3\u003e\\n\u003cp\u003eSmall mistakes can cause big delays. When customers enter incorrect shipping details, carriers can’t deliver their packages. These errors often surface at the final delivery stage, forcing you to restart the process and doubling your fulfillment time.\u003c/p\u003e\\n\u003cp\u003eUse \u003ca href=\\\"https://help.shopify.com/en/manual/fulfillment/managing-orders/validating-order-address\\\"\u003eaddress validation\u003c/a\u003e to catch these mistakes early. Shopify shows address warnings at checkout and suggests corrections when it can identify the intended address, helping you prevent delivery problems before they happen.\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003eWays to improve order fulfillment time\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eTrack and analyze metrics\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eUse inventory management software\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eUse reliable suppliers\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eChoose local vs. global materials\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eOptimize your warehouse layout\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eUpdate inventory\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eUse a suitable shipping company\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cul\u003e\u003c/ul\u003e\\n\u003cp\u003eHere are seven strategies to help you achieve faster delivery times:\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003eTrack and analyze metrics\u003c/h3\u003e\\n\u003cp\u003eMonitor yout fulfillment performance by tracking on-time deliveries, damage-free packages, and correct purchase orders. Document every part of your process, including supply chain cycle time, to spot bottlenecks that slow down delivery. \u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003eUse inventory management software\u003c/h3\u003e\\n\u003cp\u003eChoose \u003ca href=\\\"/retail/inventory-management\\\"\u003einventory management\u003c/a\u003e software that fits your product line, supply chain, and fulfillment model. Many solutions integrate directly with Shopify, including \u003ca href=\\\"https://apps.shopify.com/stocky\\\"\u003eStocky\u003c/a\u003e, \u003ca href=\\\"https://apps.shopify.com/katana-mrp-manufacturing-and-inventory-management\\\"\u003eKatana\u003c/a\u003e, \u003ca href=\\\"https://apps.shopify.com/zhenhub\\\"\u003eZhenHub\u003c/a\u003e, and \u003ca href=\\\"https://apps.shopify.com/shipbob\\\"\u003eShipBob\u003c/a\u003e.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"Shopify “Orders” tab showing inventory levels at a Montreal store.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/trackinventory.png?v=1732608346\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003eTrack inventory levels across multiple locations within Shopify.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"13\\\"\u003eUse reliable suppliers\u003c/h3\u003e\\n\u003cp\u003eIf you manufacture or assemble products, choose dependable suppliers to avoid disruptions. Late material deliveries affect your fulfillment times, so consider working with multiple sources for each material. \u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003eConsider local vs. global materials\u003c/h3\u003e\\n\u003cp\u003eWhile overseas \u003ca href=\\\"/blog/product-sourcing-apps\\\"\u003eproduct sourcing\u003c/a\u003e often costs less than US production, local sourcing can provide more reliable delivery times. This becomes especially valuable when \u003ca href=\\\"/blog/international-shipping-policy\\\"\u003eglobal shipping\u003c/a\u003e faces disruptions from geopolitical events, weather, or emergencies.\u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003eOptimize your warehouse layout\u003c/h3\u003e\\n\u003cp\u003eA well-organized warehouse helps your team work efficiently. Create clear paths to shelves and bins, make space for utility vehicles, and consider spreading inventory across multiple locations if you handle high volume.\u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003eKeep inventory updated\u003c/h3\u003e\\n\u003cp\u003eMaintain real-time inventory tracking to give customers accurate stock levels and realistic delivery times.\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003eChoose the right shipping partners\u003c/h3\u003e\\n\u003cp\u003eMajor carriers like USPS, UPS, FedEx, and DHL each excel in different regions and package types. Ask other merchants for recommendations and test different services. Consider offering expedited shipping options for customers willing to pay for faster delivery.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eGet shipping labels quickly\u003c/p\u003e\\n\u003cp\u003eCreate professional, scannable labels for shipping and customer returns with Shopify’s free generator.\u003c/p\u003e\\n\u003ca href=\\\"/tools/shipping-label-template\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eCreate label\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"6\\\"\u003eThe impact on business performance\u003c/h2\u003e\\n\u003ch3\u003eCustomer satisfaction and retention\u003c/h3\u003e\\n\u003cp\u003eYour post-purchase interaction matters as much as the shopping experience. Research shows that \u003ca href=\\\"https://page.koerber-supplychain.com/ConsumerSurveyReport.html\\\"\u003e40% of shoppers\u003c/a\u003e avoid brands after a poor delivery experience. Meeting delivery expectations directly affects retention and customer satisfaction.\u003c/p\u003e\\n\u003ch3\u003eCompetitive advantage\u003c/h3\u003e\\n\u003cp\u003eWhile external factors like natural disasters or labor shortages can affect delivery times, good planning helps you mitigate risk. For example, having multiple shipping carriers lets you maintain delivery promises during peak seasons when some carriers get overwhelmed.\u003c/p\u003e\\n\u003ch3\u003eCost implications\u003c/h3\u003e\\n\u003cp\u003eStorage space costs \u003ca href=\\\"https://www.warehousingandfulfillment.com/resources/warehousing-services-costs-pricing-rates-and-fees/\\\"\u003ehave risen\u003c/a\u003e from $6.53 per square foot in 2017 to $8.31 today. Faster fulfillment means less warehouse space and lower storage costs. It also helps your team work more efficiently—when warehouse staff can process more orders per hour, you increase output without raising operational costs. \u003c/p\u003e\\n\u003ch3\u003eBrand reputation\u003c/h3\u003e\\n\u003cp\u003eFast, reliable delivery builds word of mouth. Conversely, missing delivery promises can lead to negative reviews, especially if customers paid extra for expedited shipping that didn’t deliver.\u003c/p\u003e\\n\u003ch2 id=\\\"7\\\"\u003eOrder cycle time vs. lead time\u003c/h2\u003e\\n\u003cp\u003eIt’s important to understand the difference between order cycle time and lead time when managing your fulfillment process.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eOrder cycle time\u003c/strong\u003e measures how long it takes from when a customer places an order until they receive it. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eLead time\u003c/strong\u003e measures how long it takes to get products from your supplier and make them ready for sale. \u003c/p\u003e\\n\u003cp\u003eFor example, if your manufacturer needs four weeks to produce new inventory, you’ll need to order four to six weeks ahead to maintain stock. When you have items in stock, customer orders might arrive within 24 hours. But if you need to order from your supplier first, that four-week lead time becomes part of your order cycle time.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eSpeed up fulfillment times with Shopify\u003c/p\u003e\\n\u003cp\u003eShopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/orders?itcat=coreblog\u0026amp;itterm=shopify-order-management-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eExplore order management on Shopify\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"8\\\"\u003eOrder fulfillment cycle time FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the average order fulfillment cycle time?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eFor US-based stores shipping to US customers, typical fulfillment takes three to five days. Times can vary significantly for products that need customization, manufacturing, or assembly after purchase.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eCan order fulfillment time vary for different types of orders?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eYes, fulfillment times depend on factors like product readiness, assembly requirements, inventory levels, and order volume.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow does technology help improve fulfillment times?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eSoftware tracks each step of your fulfillment process, from purchase orders to packing. This helps you analyze and improve your entire operation.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are common challenges in managing order fulfillment cycle time?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eSeveral factors can affect your fulfillment speed:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eInaccurate inventory tracking\u003c/li\u003e\\n\u003cli\u003eInefficient order routing\u003c/li\u003e\\n\u003cli\u003ePoor warehouse organization\u003c/li\u003e\\n\u003cli\u003eShipping carrier delays\u003c/li\u003e\\n\u003cli\u003eLabor shortages\u003c/li\u003e\\n\u003cli\u003eAddress errors at checkout\u003c/li\u003e\\n\u003cli\u003eCustoms clearance issues\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Learn how order fulfillment cycle time affects customer satisfaction. A shorter cycle time leads to faster delivery and happier customers.\",\"\u003cp\u003eLearn how order fulfillment cycle time affects customer satisfaction. A shorter cycle time leads to faster delivery and happier customers.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2187,\"_1186\":2195},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,2200,2201,-5,-5,2203],{\"_1831\":1867,\"_1868\":2150,\"_1870\":2151},{\"_1831\":1867,\"_1868\":2202,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/order-fulfillment-cycle-time\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/order-fulfillment-cycle-time\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/order-fulfillment-cycle-time\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/order-fulfillment-cycle-time\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/order-fulfillment-cycle-time\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/order-fulfillment-cycle-time\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/order-fulfillment-cycle-time\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/order-fulfillment-cycle-time\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/order-fulfillment-cycle-time\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/order-fulfillment-cycle-time\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/order-fulfillment-cycle-time\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/order-fulfillment-cycle-time\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/order-fulfillment-cycle-time\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/order-fulfillment-cycle-time\\\"}\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"26 Nov 2024\",{\"_1831\":1832,\"_158\":2206,\"_1583\":2207,\"_334\":2208,\"_1836\":2209,\"_1838\":2210,\"_1848\":2214,\"_123\":2215,\"_1851\":2216,\"_1853\":2217,\"_1660\":2218,\"_1857\":2219,\"_1864\":2220,\"_1878\":2211,\"_1879\":2212,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2226,\"_1885\":2209},\"gid://shopify/Article/4660242\",\"4660242-what-should-i-name-my-online-store\",\"100 Store Names for Your Business (Free AI Generator)\",\"2024-11-25T06:30:00Z\",{\"_1831\":1840,\"_378\":2211,\"_1842\":2212,\"_1844\":1845,\"_1846\":2213},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/brand-names_0b6fb718-34c8-4de0-9ff1-702925f928c9.jpg?v=1730128511\",\"Illustration of a woman sifting through various signs, representing how entrepreneurs try on many different business names before finding the perfect idea\",973,[988],\"\u003cstyle\u003e\u003c!--\\nhr.solid {border-top: 1px solid #cccccc;}\\n--\u003e\u003c/style\u003e\\n\u003caisummary class=\\\"hidden\\\"\u003e\\n \u003cp\u003eChoosing the right name for your online store is crucial for attracting customers and building your unique brand identity. A memorable name makes your business easy to find and remember, while helping you stand out in the market. Use tools like Shopify’s free AI business name generator for inspiration, and ensure your choice supports long-term growth and aligns with your target audience. Remember, the right name encapsulates your brand’s identity and can drive its success.\\n\u003c/p\u003e\\n\u003c/aisummary\u003e\\n\u003cp\u003eThe name you choose for your \u003ca href=\\\"https://www.shopify.com/online\\\"\u003eonline store\u003c/a\u003e is a powerful tool for attracting customers and establishing your brand. A memorable, well-chosen name makes it easy for potential buyers to find and recognize you—and helps your brand carve a unique space in the market.\u003c/p\u003e\\n\u003cp\u003eWhen you \u003ca href=\\\"/blog/how-to-start-a-business\\\"\u003elaunch a business\u003c/a\u003e, there’s lots to do. From refining your business model and finding a target audience to sourcing \u003ca href=\\\"/blog/trending-products\\\"\u003eproducts\u003c/a\u003e, the to-do list can seem endless. Creating a catchy, unique name for your shop can be yet another challenge, especially when it feels like all the good store names are already taken.\u003c/p\u003e\\n\u003cp\u003eDon’t fret! Whether you’re starting a new online business or looking to rebrand your retail storefront, this guide helps you choose the perfect name for your store. Browse a list of business name examples, get tips to help you brainstorm brand names, and use the free \u003ca href=\\\"https://www.shopify.com/tools/business-name-generator\\\"\u003eAI business name generator\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eReady to start your business?\u003c/strong\u003e \u003ca href=\\\"/website/builder\\\"\u003eCreate your website\u003c/a\u003e today or \u003ca href=\\\"/blog/what-is-shopify\\\"\u003elearn more about Shopify’s tools\u003c/a\u003e for selling online and in person.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e100 store name ideas for your brand\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eFinding a name using a store name generator\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eExpert tips for crafting a winning name for your store\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eGet inspired: 8 online store name examples\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eStore name ideas FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ciframe width=\\\"687\\\" height=\\\"387\\\" src=\\\"https://www.youtube.com/embed/qChQUMVVYTc\\\" title=\\\"How To Create a BRAND NAME For Your Business That LASTS\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eFind a name for your store\u003c/p\u003e\\n\u003cp\u003eShopify’s free AI business name generator helps you create the perfect brand name and secure a domain for your website.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/tools/business-name-generator\\\" target=\\\"_blank\\\"\u003eCreate name\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003e100 store name ideas for your brand\u003c/h2\u003e\\n\u003cp\u003eReady to get those creative juices flowing? Browse this list of business name ideas for a dose of inspiration. These suggestions are intended to spark ideas—feel free to tweak, combine, or use them as jumping-off points for your unique creations.\u003c/p\u003e\\n\u003ch3\u003eHipster store name ideas\u003c/h3\u003e\\n\u003cul\u003e\\n\u003cli\u003eBlue Mountain Shop\u003c/li\u003e\\n\u003cli\u003eVintage Online\u003c/li\u003e\\n\u003cli\u003eMap \u0026amp; Territory\u003c/li\u003e\\n\u003cli\u003eCitadel\u003c/li\u003e\\n\u003cli\u003eResonance\u003c/li\u003e\\n\u003cli\u003eEast End Shop\u003c/li\u003e\\n\u003cli\u003ePark City Shop\u003c/li\u003e\\n\u003cli\u003eBlackbird\u003c/li\u003e\\n\u003cli\u003eNomad outfitters\u003c/li\u003e\\n\u003cli\u003eEcho \u0026amp; Ember\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eHomeware and lifestyle shop name ideas\u003c/h3\u003e\\n\u003cul\u003e\\n\u003cli\u003eOffmarket\u003c/li\u003e\\n\u003cli\u003eMerchant Aisle\u003c/li\u003e\\n\u003cli\u003eUrban Haven\u003c/li\u003e\\n\u003cli\u003eDécor Store\u003c/li\u003e\\n\u003cli\u003eShophouse\u003c/li\u003e\\n\u003cli\u003eSeaside Shop\u003c/li\u003e\\n\u003cli\u003eDiscovers\u003c/li\u003e\\n\u003cli\u003eNew Life\u003c/li\u003e\\n\u003cli\u003eHarbour Shop\u003c/li\u003e\\n\u003cli\u003eShop West\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eFood and beverage store name ideas\u003c/h3\u003e\\n\u003cul\u003e\\n\u003cli\u003eTakeaway\u003c/li\u003e\\n\u003cli\u003eKrispy\u003c/li\u003e\\n\u003cli\u003eBoxies\u003c/li\u003e\\n\u003cli\u003eSnacktime\u003c/li\u003e\\n\u003cli\u003eOrderdine\u003c/li\u003e\\n\u003cli\u003eBeveragebox\u003c/li\u003e\\n\u003cli\u003eOnline Brewing\u003c/li\u003e\\n\u003cli\u003eMealprepper\u003c/li\u003e\\n\u003cli\u003eTasteful\u003c/li\u003e\\n\u003cli\u003eLunchon\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eCool business names\u003c/h3\u003e\\n\u003cul\u003e\\n\u003cli\u003eRed Skies Online\u003c/li\u003e\\n\u003cli\u003eIsogoods\u003c/li\u003e\\n\u003cli\u003ePlayraid\u003c/li\u003e\\n\u003cli\u003ePressbox\u003c/li\u003e\\n\u003cli\u003ePeregrine\u003c/li\u003e\\n\u003cli\u003eBlue Star\u003c/li\u003e\\n\u003cli\u003eCondor\u003c/li\u003e\\n\u003cli\u003eRecorner\u003c/li\u003e\\n\u003cli\u003eStoles\u003c/li\u003e\\n\u003cli\u003eBowies\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eFashion and clothing store name ideas\u003c/h3\u003e\\n\u003cul\u003e\\n\u003cli\u003eCloset Social\u003c/li\u003e\\n\u003cli\u003eThe Style Edit\u003c/li\u003e\\n\u003cli\u003eGen Z Wardrobe\u003c/li\u003e\\n\u003cli\u003eFitcheck\u003c/li\u003e\\n\u003cli\u003eVibe Vault\u003c/li\u003e\\n\u003cli\u003eLook Lounge\u003c/li\u003e\\n\u003cli\u003eUpTrend\u003c/li\u003e\\n\u003cli\u003eRummage\u003c/li\u003e\\n\u003cli\u003eThrift\u003c/li\u003e\\n\u003cli\u003eLeisurewear\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eBeauty and cosmetics store name ideas\u003c/h3\u003e\\n\u003cul\u003e\\n\u003cli\u003eHandsome.ly\u003c/li\u003e\\n\u003cli\u003eGlowness\u003c/li\u003e\\n\u003cli\u003eRetina\u003c/li\u003e\\n\u003cli\u003ePure Aura\u003c/li\u003e\\n\u003cli\u003eSienna\u003c/li\u003e\\n\u003cli\u003eOrnate\u003c/li\u003e\\n\u003cli\u003eSleeki\u003c/li\u003e\\n\u003cli\u003eClearLuxe\u003c/li\u003e\\n\u003cli\u003eNew Way\u003c/li\u003e\\n\u003cli\u003eDefiant\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003e\\n\u003ca href=\\\"/blog/selling-wholesale\\\"\u003eWholesale\u003c/a\u003e and B2B store name ideas\u003c/h3\u003e\\n\u003cul\u003e\\n\u003cli\u003eReplenishment supplies\u003c/li\u003e\\n\u003cli\u003eSourcing Central\u003c/li\u003e\\n\u003cli\u003eStockStream\u003c/li\u003e\\n\u003cli\u003eCore Supply\u003c/li\u003e\\n\u003cli\u003eFactory Desk\u003c/li\u003e\\n\u003cli\u003eWholesale Ways\u003c/li\u003e\\n\u003cli\u003eGuest Supply Co.\u003c/li\u003e\\n\u003cli\u003eEssential Apparel Outfitting\u003c/li\u003e\\n\u003cli\u003eOfficespace Guru\u003c/li\u003e\\n\u003cli\u003ereCycle factory\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eGood store names for retailers\u003c/h3\u003e\\n\u003cul\u003e\\n\u003cli\u003eJourney Books\u003c/li\u003e\\n\u003cli\u003eModern Home Store\u003c/li\u003e\\n\u003cli\u003ePet World Market\u003c/li\u003e\\n\u003cli\u003eThe Grocery Shelf\u003c/li\u003e\\n\u003cli\u003eMind \u0026amp; Matter Goods\u003c/li\u003e\\n\u003cli\u003eUnderground Books\u003c/li\u003e\\n\u003cli\u003eFlowerists\u003c/li\u003e\\n\u003cli\u003eWonderinc\u003c/li\u003e\\n\u003cli\u003eEcopantry\u003c/li\u003e\\n\u003cli\u003eDoing and Done\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eCute and crafty store name ideas\u003c/h3\u003e\\n\u003cul\u003e\\n\u003cli\u003eThread Dreams\u003c/li\u003e\\n\u003cli\u003eStitch and Spark\u003c/li\u003e\\n\u003cli\u003eWhimsy Work and Life\u003c/li\u003e\\n\u003cli\u003ePatches and Patterns\u003c/li\u003e\\n\u003cli\u003eRibbons and Rust\u003c/li\u003e\\n\u003cli\u003eHappiness Hand Crafts\u003c/li\u003e\\n\u003cli\u003eNook \u0026amp; Needle\u003c/li\u003e\\n\u003cli\u003ePainted Petals Studio\u003c/li\u003e\\n\u003cli\u003eWeaving Co.\u003c/li\u003e\\n\u003cli\u003eWarm Cottage Designs\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eUnique and unusual store name ideas\u003c/h3\u003e\\n\u003cul\u003e\\n\u003cli\u003eSage Studio\u003c/li\u003e\\n\u003cli\u003eGleamique\u003c/li\u003e\\n\u003cli\u003eVelvet Moon Circus\u003c/li\u003e\\n\u003cli\u003eTarnix\u003c/li\u003e\\n\u003cli\u003eSold Collective\u003c/li\u003e\\n\u003cli\u003eSilk Forge\u003c/li\u003e\\n\u003cli\u003eZintargo\u003c/li\u003e\\n\u003cli\u003eSaturn Ring Studios\u003c/li\u003e\\n\u003cli\u003eEchoness\u003c/li\u003e\\n\u003cli\u003eGlimmerisk\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"2\\\"\u003eFinding a name using a store name generator\u003c/h2\u003e\\n\u003cp\u003eComing up with the perfect name for your store can be a challenge, but you don’t have to do it alone. AI name generators are a helpful tool for brainstorming.\u003c/p\u003e\\n\u003cp\u003eShopify’s free \u003ca href=\\\"https://www.shopify.com/tools/business-name-generator\\\"\u003ebusiness name generator\u003c/a\u003e can help you discover potential retail shop and online store names in seconds. Use the generator to:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eGet quick store name ideas in less than 10 seconds\u003c/li\u003e\\n\u003cli\u003eBrowse names tailored to industries like fashion, \u003ca href=\\\"/blog/203365449-start-a-jewellery-making-business\\\"\u003ejewelry\u003c/a\u003e, crafts, beauty, and more\u003c/li\u003e\\n\u003cli\u003eGenerate name variations using artificial intelligence\u003c/li\u003e\\n\u003cli\u003eEasily see if your chosen name is available as a website \u003ca href=\\\"/blog/what-is-a-domain\\\"\u003edomain\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://www.shopify.com/tools/domain-name-generator\\\"\u003eRegister a domain name\u003c/a\u003e in a few clicks\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eHow to use the store name generator\u003c/h3\u003e\\n\u003col\u003e\\n\u003cli\u003eEnter a keyword related to your business.\u003c/li\u003e\\n\u003cli\u003eClick “Let’s go!”\u003c/li\u003e\\n\u003cli\u003eBrowse thousands of auto-generated names.\u003c/li\u003e\\n\u003cli\u003eClick “Get name” to secure a relevant domain name.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch4\u003ePrompting for specific results\u003c/h4\u003e\\n\u003cp\u003eTo generate names that \u003ca href=\\\"/blog/how-to-build-a-brand\\\"\u003ematch your brand\u003c/a\u003e, fit a theme, or relate to a product, try a longer, more detailed prompt. For example, imagine you’re starting a business that sells jewelry for beach goers. To find a fitting name, you might try a prompt like “A line of jewelry products that don’t tarnish in water.”\u003c/p\u003e\\n\u003cp\u003eIn response, you’ll get tailored suggestions like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eSplash Safe\u003c/li\u003e\\n\u003cli\u003eShimmer Dive\u003c/li\u003e\\n\u003cli\u003eDuraJewels\u003c/li\u003e\\n\u003cli\u003eAquaSpark\u003c/li\u003e\\n\u003cli\u003eBeachproof\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eYou can enter prompts up to 120 characters. The generator is capable of understanding full sentences and instructions.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopifystorenamegenerator.gif?v=1731694886\\\" alt=\\\"\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003eShopify’s store name generator in action.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eName generators are great for providing fresh ideas and unique options. Even if you don’t find the perfect name for your store, using a generator can inspire new directions for your branding.\u003c/p\u003e\\n\u003cp\u003eRemember, name generators are a helpful tool, but they don’t guarantee that store names are original or available, so the final decision should be yours.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eFind the words to express your brand\u003c/p\u003e\\n\u003cp\u003eShopify’s free slogan maker generates hundreds of catchy phrases to describe your business and resonate with your audience.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/tools/slogan-maker\\\" target=\\\"_blank\\\"\u003eCreate slogan\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"3\\\"\u003eExpert tips for crafting a winning name for your store\u003c/h2\u003e\\n\u003cp\u003eYour business name is more than a label. It’s a crucial asset that defines your brand identity and drives your success as an entrepreneur. As brand strategist Marty Neumeier writes in \u003ca href=\\\"https://www.martyneumeier.com/the-brand-gap\\\"\u003e\u003cem\u003eThe Brand Gap\u003c/em\u003e\u003c/a\u003e: \u003c/p\u003e\\n\u003cp\u003e\u003cem\u003e“The right name can be a brand’s most valuable asset, driving differentiation and speeding acceptance. The wrong name can cost millions in workarounds and lost income over the lifetime of the brand.”\u003c/em\u003e\u003c/p\u003e\\n\u003cp\u003eUse these 8 expert tips to craft that perfect, catchy, and memorable name for your store:\u003c/p\u003e\\n\u003ch3\u003e1. Keep your store name short and sweet\u003c/h3\u003e\\n\u003cp\u003eA concise, snappy name offers multiple benefits. It’s easy to remember, simple to pronounce, and will fit neatly in your website’s \u003ca href=\\\"/blog/homepage-design\\\"\u003ehomepage header\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eWhile finding a good, short name can be challenging, there’s still room for creativity. Try these strategies:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eCombine short words: Experiment with rhymes or alliteration (e.g., “Snack Shack”).\u003c/li\u003e\\n\u003cli\u003eInvent or tweak a single word: Take inspiration from tech giants like Google, Zoom, or Shopify.\u003c/li\u003e\\n\u003cli\u003eUse a personal touch: Consider a nickname, pet name, or even your own name to create a relatable brand.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003e2. Stand out from the crowd\u003c/h3\u003e\\n\u003cp\u003eConduct \u003ca href=\\\"/retail/how-to-do-market-research-the-retailer-s-guide-to-doing-homework-for-your-niche-business\\\"\u003emarket research\u003c/a\u003e to understand your \u003ca href=\\\"/blog/competitive-analysis-template\\\"\u003ecompetitors’ naming conventions\u003c/a\u003e, then aim for something distinctly different. The goal is to reflect your niche and products without mimicking your rivals.\u003c/p\u003e\\n\u003cp\u003eFor instance, if you’re in the electronics space, avoid overused terms like “electronics,” “technology,” or “future.” Instead, think creatively to carve a unique identity.\u003c/p\u003e\\n\u003ch3\u003e3. Pick a relevant domain\u003c/h3\u003e\\n\u003cp\u003eOnce you’ve brainstormed potential names, \u003ca href=\\\"https://www.shopify.com/domains\\\"\u003echeck domain availability\u003c/a\u003e. A .com domain for your store’s website is ideal, but don’t let the hunt for the perfect domain halt your progress. Consider these options:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eExplore alternative, less common \u003ca href=\\\"/blog/what-is-tld\\\"\u003etop-level domains\u003c/a\u003e (TLD) like .store or .shop.\u003c/li\u003e\\n\u003cli\u003eUse creative modifiers like “shop” or “get” to find an available domain (e.g., Shop[YourBrand].com, Get[YourProduct].com).\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eDon’t worry if your ideal .com domain name isn’t available—alternative top-level domains are becoming increasingly popular and recognized as safe by customers. A high-quality site with excellent user experience matters more than your TLD. In fact, a unique domain can help you stand out in a crowded market.\u003c/p\u003e\\n\u003cp\u003eYou can also move to a new domain at a later date. Take the Shopify store \u003ca href=\\\"https://tattly.com/\\\"\u003eTattly\u003c/a\u003e, for example. It initially launched with a .ly domain (tatt.ly) before acquiring its desired tattly.com address.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg loading=\\\"lazy\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/tattly_21001d2d-9cb7-4efd-9bb9-d793f04e6f97.png?v=1724992483\\\" alt=\\\"Screenshot of Tattly’s homepage showing its temporary tattoo collections.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eTattly used a domain name variation before acquiring its desired website address.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eConsider these alternative TLDs:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e.store\u003c/li\u003e\\n\u003cli\u003e.shop\u003c/li\u003e\\n\u003cli\u003eProduct-based TLDs (e.g., .shoes, .art)\u003c/li\u003e\\n\u003cli\u003eBrand name-based TLDs\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eOr try these domain modifiers:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e[YourBrand][Main Product].com\u003c/li\u003e\\n\u003cli\u003eShop[YourBrand].com\u003c/li\u003e\\n\u003cli\u003eGet[YourProduct].com\u003c/li\u003e\\n\u003cli\u003e[YourBrand]co.com\u003c/li\u003e\\n\u003cli\u003e[YourBrand][Industry].com\u003c/li\u003e\\n\u003cli\u003e[Verb][YourBrand].com\u003c/li\u003e\\n\u003cli\u003e[My/Your][YourBrand].com\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003e4. Be original\u003c/h3\u003e\\n\u003cp\u003eEnsure you’re legally permitted to use your chosen business name. For store owners in the US, start by checking \u003ca href=\\\"https://uspto.gov/\\\"\u003ethe United States Patent and Trademark Office\u003c/a\u003e’s free database to see if a name is already in use.\u003c/p\u003e\\n\u003cp\u003eDepending on where you \u003ca href=\\\"/blog/register-business\\\"\u003eregister your business\u003c/a\u003e, you may be required to have a unique name that’s not taken by another business in your location or industry.\u003c/p\u003e\\n\u003cp\u003eRemember, the US lacks a centralized national register, so trademarks can exist in other countries or individual states. Canadian entrepreneurs can use the \u003ca href=\\\"http://ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/Home\\\"\u003eCanadian Intellectual Property Office\u003c/a\u003e website for trademark searches.\u003c/p\u003e\\n\u003cp\u003eAlso search Google for potential store names. Consider your chances of ranking on the first page—generic names often struggle to achieve high rankings.\u003c/p\u003e\\n\u003cp\u003eDon’t forget to check name availability on key social media platforms like Facebook, Instagram, and X. Once you’ve launched your store, you can \u003ca href=\\\"https://apps.shopify.com/marketplace-connect\\\"\u003econnect it to marketplaces\u003c/a\u003e and social media storefronts.\u003c/p\u003e\\n\u003ch3\u003e5. Draw inspiration from trends\u003c/h3\u003e\\n\u003cp\u003eIf you’re stuck for name ideas, try exploring different themes. Consider names that evoke nostalgia or tap into popular trends. Other languages can be a rich source of inspiration, too.\u003c/p\u003e\\n\u003cp\u003eKeep your mind open to unexpected sources of inspiration. Pay attention to conversations around you and even reflect on your own history, expressions, and mannerisms.\u003c/p\u003e\\n\u003cp\u003eConsider organizing your candidates using word banks or categorizing them based on topic. This could help spark some fresh ideas post-brainstorm.\u003c/p\u003e\\n\u003ch3\u003e6. Long-term scalability\u003c/h3\u003e\\n\u003cp\u003eYour store name is a long-term commitment. While you can adjust your products, visual identity, and target audience over time, your \u003ca href=\\\"/blog/how-to-come-up-with-a-brand-name\\\"\u003ebrand name\u003c/a\u003e needs to remain consistent to build recognition.\u003c/p\u003e\\n\u003cp\u003eWhen choosing a name, consider its future relevance as your company grows. For instance, a name like “Little Plant Shop” might seem charming initially, but could limit your business’s ability to grow or \u003ca href=\\\"/blog/how-to-sell-online\\\"\u003esell different products\u003c/a\u003e in the future.\u003c/p\u003e\\n\u003cp\u003eOpting for a name that doesn’t suggest a specific service or product range may help future-proof your brand.\u003c/p\u003e\\n\u003ch3\u003e7. Consider your target audience\u003c/h3\u003e\\n\u003cp\u003eYour brand name is often the first point of contact between your business and potential customers. Use it as an opportunity to subtly communicate your identity and values.\u003c/p\u003e\\n\u003cp\u003eFor example, \u003ca href=\\\"https://spacegoods.com/\\\"\u003eSpacegoods\u003c/a\u003e uses its name to signal the benefits and appeal of its mushroom and adaptogen-infused coffee. The word “space” suggests a product tailored to a spiritually inclined target audience, while “goods” leaves room for expansion beyond coffee products.\u003c/p\u003e\\n\u003cp\u003eThis strategic naming allowed Spacegoods to diversify into gummies, supplements, and accessories without being constrained by its original product line.\u003c/p\u003e\\n\u003ch3\u003e8. Test your name\u003c/h3\u003e\\n\u003cp\u003eBefore finalizing your name and \u003ca href=\\\"/blog/opening-an-online-store-tips\\\"\u003estarting your online store\u003c/a\u003e, gather feedback from multiple sources. \u003ca href=\\\"/retail/how-to-validate-your-retail-business-idea-with-focus-groups\\\"\u003eConduct focus groups\u003c/a\u003e with representatives of your target market, seek honest opinions from friends and family (ideally those who weren’t involved in brainstorming), and survey potential customers to see which name ideas resonate most.\u003c/p\u003e\\n\u003cp\u003eGo beyond verbal feedback by experimenting with visual elements. Create mock-ups of product packaging and marketing materials to see how your name looks in practice. This can help you envision your brand’s real-world appeal. Consider running \u003ca href=\\\"/blog/the-complete-guide-to-ab-testing\\\"\u003eA/B tests\u003c/a\u003e with landing pages if you’re deciding between two strong contenders.\u003c/p\u003e\\n\u003cp\u003eOnce you’ve settled on a name for your store, check out this curated list of \u003ca href=\\\"/blog/best-ecommerce-sites\\\"\u003eecommerce website design\u003c/a\u003e examples for inspiration on what your shop should look like.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eFind a domain that fits your business\u003c/p\u003e\\n\u003cp\u003eUse Shopify’s WHOIS lookup tool to check domain ownership and expiry dates. Browse suggested domains and easily secure the ones that are available.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/tools/whois\\\" target=\\\"_blank\\\"\u003eSearch domains\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"4\\\"\u003eGet inspired: 8 online store name examples\u003c/h2\u003e\\n\u003cp\u003eThe best ecommerce sites share a common trait: they have a memorable store name. Here are eight standout store name examples from \u003ca href=\\\"/blog/shopify-stores\\\"\u003eShopify merchants\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3\u003e1. Pot Gang\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg loading=\\\"lazy\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/potgang.png?v=1724992483\\\" alt=\\\"Screenshot of Pot Gang’s homepage featuring the title, “Grow your own fruit, veg, and herbs.”\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003ePot Gang’s cheeky name adds intrigue to their subscription box.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.potgang.co.uk/\\\"\u003ePot Gang\u003c/a\u003e offers gardening subscription boxes, letting customers grow fruits and vegetables at home. Its playful name, appealing to millennials and Gen Z, sparks curiosity and conversation. The ambiguity of “pot” gives the store the freedom to sell a wide range of plants and products.\u003c/p\u003e\\n\u003ch3\u003e2. Death Wish Coffee\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg loading=\\\"lazy\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/deathwishcoffee_a1816e67-0be0-4090-b096-b8bae5891514.png?v=1724992483\\\" alt=\\\"Death Wish Coffee’s homepage showcasing three bags of coffee beans in striking dark packaging.\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003eDeath Wish Coffee’s bold name complements its intense aesthetic.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eWith a name like \u003ca href=\\\"https://deathwishcoffee.com/\\\"\u003eDeath Wish Coffee\u003c/a\u003e, an intense caffeine experience is a given. This brand name sets clear expectations and perfectly aligns with its website copy and branding, daring customers to test if the product lives up to its bold promise.\u003c/p\u003e\\n\u003ch3\u003e3. Cotopaxi\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg loading=\\\"lazy\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/cotopaxi_f69727aa-f0c8-47db-b5ab-744b9ead9511.png?v=1724992483\\\" alt=\\\"Photo of the Cotopaxi volcano alongside text explaining the founders’ choice of brand name.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eCotopaxi draws inspiration from an Andean volcano.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://cotopaxi.com/\\\"\u003eCotopaxi\u003c/a\u003e, an outdoor gear retailer, borrows its name from a sacred, active volcano in Ecuador’s Andes Mountains. By choosing a name with significance to outdoor adventurers, Cotopaxi creates an immediate connection with its target audience. It even shares the story behind its name on its website, adding depth to the brand narrative.\u003c/p\u003e\\n\u003ch3\u003e4. Fuego Box\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg loading=\\\"lazy\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/fuegobox.png?v=1724992483\\\" alt=\\\"Fuego Box’s homepage promoting their hot sauce club subscription.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eFuego Box combines familiar subscription box naming with a spicy twist.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eIn the thriving \u003ca href=\\\"/blog/how-to-start-a-subscription-business\\\"\u003esubscription box\u003c/a\u003e market, many brands include “box” in their name (think BarkBox or Birchbox). Hot sauce brand \u003ca href=\\\"https://fuegobox.com/\\\"\u003eFuego Box\u003c/a\u003e puts a spicy spin on the convention, adding the Spanish word for fire to create a name that’s both familiar and intriguing for hot sauce enthusiasts.\u003c/p\u003e\\n\u003ch3\u003e5. Conquest Maps\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg loading=\\\"lazy\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/conquestmaps_7cd980ad-5622-4a7c-9f48-7809b92701d7.png?v=1724992483\\\" alt=\\\"Photo of a woman placing a pin into a world map, symbolizing travel experiences.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eConquest Maps’ name evokes the spirit of adventure.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.conquestmaps.com/\\\"\u003eConquest Maps\u003c/a\u003e specializes in unique pin board maps for travel enthusiasts. Its name combines its product (maps) with a descriptor that encapsulates the journey and adventure its customers seek to commemorate. “Conquest” implies a triumphant journey, aligning its \u003ca href=\\\"/blog/brand-identity\\\"\u003ebrand identity\u003c/a\u003e with its customers’ desire to showcase their travels.\u003c/p\u003e\\n\u003ch3\u003e6. Star Cadet\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg loading=\\\"lazy\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/starcadet_0bc350e9-e049-4bf0-937a-559f387f4396.png?v=1724992483\\\" alt=\\\"Photo of a man wearing a brown distressed leather jacket, showcasing Star Cadet’s style.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eStar Cadet’s rebranding reflects their evolving product line.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://starcadet.com/\\\"\u003eStar Cadet\u003c/a\u003e was previously named Olan Rogers Supply (after its founders). The company rebranded to better represent its screen-printed clothing line and future aspirations. This name change illustrates how a well-chosen name can support a brand’s growth and evolving identity.\u003c/p\u003e\\n\u003ch3\u003e7. Storq\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg loading=\\\"lazy\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/storq_9257a256-6578-4f40-bef3-313e2470bd9e.png?v=1724992483\\\" alt=\\\"Photos of a pregnant woman and patterned beach bags, showcasing Storq’s product range.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eStorq’s clever wordplay creates an eye catching name.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://storq.com/\\\"\u003eStorq\u003c/a\u003e, which caters to pregnant women and new mothers, puts a spin on “stork”—a word associated with childbirth. This play on spelling creates a memorable brand name that’s relevant to its audience. The distinctive “q” also offers opportunities for creative branding and design elements.\u003c/p\u003e\\n\u003ch3\u003e8. United By Blue\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg loading=\\\"lazy\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unitedbyblue_f13a0f8e-ad9a-41a0-abee-9cd03a75c489.png?v=1724992483\\\" alt=\\\"Graphic illustratingUnited By Blue removing over 5.3 million pounds of trash from waterways.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eUnited By Blue’s name encapsulates its mission and community spirit.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://unitedbyblue.com/\\\"\u003eUnited By Blue\u003c/a\u003e is an outdoor product retailer dedicated to sustainability and protecting Earth’s waterways. Its name captures this mission, emphasizing the sense of community among customers who share the brand’s passion. It’s an example of how a brand name can communicate values.\u003c/p\u003e\\n\u003ch2\u003eWhat’s in a brand name?\u003c/h2\u003e\\n\u003cp\u003eFinding the right ecommerce business name can feel like a daunting task. But it’s important to spend time developing a suitable name for your store. Your name is how customers will come to know, recognize, and talk about your business.\u003c/p\u003e\\n\u003chr class=\\\"solid\\\"\u003e\\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\\\"/pricing\\\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"5\\\"\u003eStore name ideas FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are some good names for stores?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eNomad outfitters\u003c/li\u003e\\n\u003cli\u003eEcho \u0026amp; Ember\u003c/li\u003e\\n\u003cli\u003eOffmarket\u003c/li\u003e\\n\u003cli\u003eMerchant Aisle\u003c/li\u003e\\n\u003cli\u003eTasteful\u003c/li\u003e\\n\u003cli\u003eLunchon\u003c/li\u003e\\n\u003cli\u003eRed Skies Online\u003c/li\u003e\\n\u003cli\u003eIsogoods\u003c/li\u003e\\n\u003cli\u003eCloset Social\u003c/li\u003e\\n\u003cli\u003eThe Style Edit\u003c/li\u003e\\n\u003cli\u003eHandsome.ly\u003c/li\u003e\\n\u003cli\u003eGlowness\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do I name my small business?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003eDefine your brand’s core message.\u003c/li\u003e\\n\u003cli\u003eResearch name availability and trademarks.\u003c/li\u003e\\n\u003cli\u003eUse a \u003ca href=\\\"https://www.shopify.com/tools/business-name-generator\\\"\u003estore name generator\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003eEmphasize your unique selling points.\u003c/li\u003e\\n\u003cli\u003eKeep your business name short and simple.\u003c/li\u003e\\n\u003cli\u003eOrganize and evaluate your ideas.\u003c/li\u003e\\n\u003cli\u003eTest potential names with your target audience.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhy have a catchy name for your business?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eA catchy name serves as a memorable anchor for your brand. It helps you stand out in a crowded marketplace, making it easier for customers to recall and recommend your business. An effective name can also convey your brand’s personality and values at a glance.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do I come up with a catchy business name?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eCombine relevant words creatively.\u003c/li\u003e\\n\u003cli\u003eDevelop meaningful acronyms.\u003c/li\u003e\\n\u003cli\u003eFind inspiration in everyday objects or nature.\u003c/li\u003e\\n\u003cli\u003eDraw from cultural references or mythology.\u003c/li\u003e\\n\u003cli\u003eIncorporate intriguing foreign words.\u003c/li\u003e\\n\u003cli\u003eConsider using your own name (or a variation).\u003c/li\u003e\\n\u003cli\u003eTry free business name generators for ideas.\u003c/li\u003e\\n\u003cli\u003eStrive for originality and distinctiveness.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Looking for catchy store name ideas? Use this guide to create the best name for your brand and store, with an AI business name generator to help.\",\"\u003cp\u003eLooking for catchy store name ideas? Use this guide to create the best name for your brand and store, with an AI business name generator to help.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2208,\"_1186\":2216},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2221,2223,-5,2225],{\"_1831\":1867,\"_1868\":2222,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/4660242-what-should-i-name-my-online-store\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/4660242-what-should-i-name-my-online-store\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/4660242-what-should-i-name-my-online-store\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/4660242-what-should-i-name-my-online-store\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/4660242-what-should-i-name-my-online-store\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/4660242-what-should-i-name-my-online-store\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/4660242-what-should-i-name-my-online-store\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/4660242-what-should-i-name-my-online-store\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/4660242-what-should-i-name-my-online-store\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/4660242-what-should-i-name-my-online-store\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/4660242-what-should-i-name-my-online-store\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/4660242-what-should-i-name-my-online-store\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/4660242-what-should-i-name-my-online-store\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/nome-loja-virtual\\\",\\\"zh-cn\\\":\\\"https://www.shopify.com/zh/blog/4660242-what-should-i-name-my-online-store\\\",\\\"ja\\\":\\\"https://www.shopify.com/jp/blog/what-should-i-name-my-online-store\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/firmennamen-finden\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/14300845-10-generadores-de-nombres-de-empresas-que-te-ayudaran-a-crear-tu-marca\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/48442693-comment-trouver-un-nom-de-marque-parfait-pour-votre-boutique-en-ligne\\\",\\\"it\\\":\\\"https://www.shopify.com/it/blog/naming-nome-commerciale-negozio-online\\\",\\\"nl\\\":\\\"https://www.shopify.com/nl/blog/naam-voor-webshop-kiezen\\\"}\",{\"_1831\":1867,\"_1868\":2224,\"_1870\":1874},\"[{\\\"title\\\":\\\"How To Source Products To Sell Online\\\",\\\"url\\\":\\\"blog/product-sourcing-apps\\\"},{\\\"title\\\":\\\"AliExpress Dropshipping- How to Dropship From AliExpress\\\",\\\"url\\\":\\\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\\\"},{\\\"title\\\":\\\"The Ultimate Guide To Dropshipping (2024)\\\",\\\"url\\\":\\\"blog/dropshipping-guide\\\"},{\\\"title\\\":\\\"How to Start a Dropshipping Business- A Complete Playbook for 2024\\\",\\\"url\\\":\\\"blog/how-to-start-dropshipping\\\"},{\\\"title\\\":\\\"The 13 Best Dropshipping Suppliers in 2024\\\",\\\"url\\\":\\\"blog/dropshipping-suppliers\\\"},{\\\"title\\\":\\\"130+ Dropshipping Products To Sell for Profit\\\",\\\"url\\\":\\\"blog/best-dropshipping-products\\\"},{\\\"title\\\":\\\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\\\",\\\"url\\\":\\\"blog/amazon-dropshipping\\\"},{\\\"title\\\":\\\"The 9 Best Dropshipping Websites for Your Online Store\\\",\\\"url\\\":\\\"blog/dropshipping-websites\\\"},{\\\"title\\\":\\\"How to DIY Visual Brand Identity (Without Photoshop)\\\",\\\"url\\\":\\\"blog/how-to-diy-a-visual-brand\\\"},{\\\"title\\\":\\\"How to Take Pictures of Shoes- Step Up Your Footwear Photography Game\\\",\\\"url\\\":\\\"blog/shoe-photography\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"25 Nov 2024\",{\"_1831\":1832,\"_158\":2228,\"_1583\":2229,\"_334\":2230,\"_1836\":2231,\"_1838\":2232,\"_1848\":2235,\"_123\":2236,\"_1851\":2237,\"_1853\":2238,\"_1660\":2239,\"_1857\":2241,\"_1864\":2242,\"_1878\":2233,\"_1879\":2234,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2248,\"_1885\":2231},\"gid://shopify/Article/557699006498\",\"cbd-dropshipping\",\"How To Get Started with CBD Dropshipping\",\"2024-11-13T15:30:00Z\",{\"_1831\":1840,\"_378\":2233,\"_1842\":2234,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/cbd-dropshipping.png?v=1729518178\",\"A hemp leaf placed next to an oil tincture represents a CBD oil product that could be dropshipped.\",[1602],\"\u003cp\u003eCannabidiol (CBD) products have become super popular over the past few years, with sales of CBD products in the US set to reach \u003ca href=\\\"https://www.statista.com/statistics/1067467/cbd-product-dollar-sales-us/\\\"\u003e$4.23 billion\u003c/a\u003e in 2026. \u003c/p\u003e\\n\u003cp\u003eSome 44% of regular CBD consumers spend between \u003ca href=\\\"https://www.singlecare.com/blog/news/cbd-statistics/\\\"\u003e$20 and $80 per month\u003c/a\u003e on oil tinctures, gummies, creams, and other small, lightweight, easily shippable products. With recent regulatory relaxations across the US, CBD dropshipping is a lucrative idea for those looking to \u003ca href=\\\"/blog/how-to-start-a-business\\\"\u003estart a business\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eWith \u003ca href=\\\"/blog/what-is-dropshipping\\\"\u003edropshipping\u003c/a\u003e, you don’t need to invest money into inventory storage and shipping processes—simply sell existing CBD products and forward customer orders to your CBD suppliers for fulfillment.\u003c/p\u003e\\n\u003cp\u003eTo dropship CBD successfully, you need to understand regulations, carefully research suppliers, and build a popular \u003ca href=\\\"/blog/best-ecommerce-sites\\\"\u003eecommerce website\u003c/a\u003e. Use this guide to nail the basics and open your CBD dropshipping store.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is CBD dropshipping?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eUnderstanding CBD laws and regulations\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eHow to get started with CBD dropshipping\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eCBD dropshipping: best practices\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eCBD dropshipping FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eStart your CBD business on Shopify\u003c/p\u003e\\n\u003cp\u003eShopify makes it easy to dropship CBD products. Find suppliers through dropshipping apps, accept payments, and run marketing campaigns to acquire new customers—all in one platform.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/sell/cbd\\\" target=\\\"_blank\\\"\u003eLearn more\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is CBD dropshipping?\u003c/h2\u003e\\n\u003cp\u003eCBD dropshipping is the process of selling products containing hemp-derived cannabidiol through an \u003ca href=\\\"/blog/start-online-store\\\"\u003eonline store\u003c/a\u003e. \u003c/p\u003e\\n\u003cp\u003eThe difference between a traditional CBD producer or seller, and a dropshipping CBD business, is that you don’t need to hold inventory. Dropshippers work with \u003ca href=\\\"/blog/dropshipping-suppliers\\\"\u003ethird-party suppliers\u003c/a\u003e that source, store, package, and ship orders as they come in.\u003c/p\u003e\\n\u003cp\u003eCBD dropshippers create and manage online stores where they list products from one or more suppliers. They’re responsible for building, branding, and marketing the store, as well as ensuring customers receive their orders and have a positive shopping experience.\u003c/p\u003e\\n\u003cp\u003eYou can build and run a CBD dropshipping store with Shopify, connecting with suppliers and managing orders from a single platform. Learning \u003ca href=\\\"/blog/dropshipping-guide\\\"\u003ehow to dropship with Shopify\u003c/a\u003e is simple and straightforward to get started.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eUnderstanding CBD laws and regulations\u003c/h2\u003e\\n\u003cp\u003eEven though (most) CBD products don’t contain intoxicating compounds such as tetrahydrocannabinol (THC), they are derived from cannabis plants. As such, dropshipping CBD means taking part in a highly regulated market.\u003c/p\u003e\\n\u003cp\u003eCBD dropshippers need to stay updated on the latest state laws and \u003ca href=\\\"https://www.fda.gov/news-events/public-health-focus/fda-regulation-cannabis-and-cannabis-derived-products-including-cannabidiol-cbd\\\"\u003efederal regulations for selling CBD\u003c/a\u003e—as well as the terms and conditions of any ecommerce tools and platforms they use.\u003c/p\u003e\\n\u003cp\u003eLaws for selling hemp-derived products vary between states, countries, and platforms. Here are the basic requirements for dropshipping CBD within the US, and for selling hemp-derived products on Shopify.\u003c/p\u003e\\n\u003ch3\u003eCBD regulations in the US\u003c/h3\u003e\\n\u003ch4\u003eFederal laws\u003c/h4\u003e\\n\u003cp\u003eThe passing of the \u003ca href=\\\"https://www.ams.usda.gov/rules-regulations/hemp/enforcement#:~:text=The%202018%20Farm%20Bill%20allows,substance%20in%20the%20United%20States.\\\"\u003e2018 federal Farm Bill\u003c/a\u003e removed hemp products containing low amounts of intoxicating cannabis compounds from the government’s controlled substances list. As a result, hemp plants and products with less than 0.3% THC can be legally farmed, bought, sold, and transported in all areas of the US without state-level restrictions.\u003c/p\u003e\\n\u003cp\u003eHowever, there are still federal requirements for how CBD and hemp products are marketed. Because non-prescription cannabis products are not FDA-approved, CBD sellers—dropshippers included—can’t recommend their CBD products for medical or therapeutic uses.\u003c/p\u003e\\n\u003ch4\u003eState laws\u003c/h4\u003e\\n\u003cp\u003eMost states allow the sale and consumption of CBD products. However, regulations differ when it comes to the level of THC permitted in cannabis-derived products, and whether cannabis products can be produced from marijuana or hemp strains of the plant.\u003c/p\u003e\\n\u003cp\u003eFor example, \u003ca href=\\\"https://www.forbes.com/health/cbd/cbd-legalization-by-state/\\\"\u003eArizona and Colorado\u003c/a\u003e place no additional restrictions on CBD products, while \u003ca href=\\\"https://odp.idaho.gov/cannibidiol/\\\"\u003eIdaho’s CBD regulations\u003c/a\u003e say that products must be made from specific parts of hemp plants and cannot contain any traces of THC.\u003c/p\u003e\\n\u003cp\u003eWhen choosing CBD products to sell in your dropshipping store, make sure you understand whether a product is made from hemp or marijuana. Know whether it’s THC-free, contains less than 0.3% THC, or contains larger, psychoactive amounts of THC.\u003c/p\u003e\\n\u003cp\u003eThe THC concentration of a cannabis product will often determine whether it can legally be sold from your store’s location and shipped to the customer’s destination.\u003c/p\u003e\\n\u003ch4\u003eAge restrictions\u003c/h4\u003e\\n\u003cp\u003eAlthough most CBD products contain trace amounts of THC, some state laws prevent people under the age of 18 or 21 from buying them. If you sell CBD products to customers in those states, you’ll need to verify that visitors to your dropshipping store meet the age requirements.\u003c/p\u003e\\n\u003cp\u003eA common way to verify the age of visitors to your store is to use a pop-up form. Install a \u003ca href=\\\"https://apps.shopify.com/search?q=age+verification\\\"\u003epop-up app\u003c/a\u003e from the Shopify App Store to ask visitors to confirm their age.\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/hulk_age_verification.png?v=1731538173\\\" alt=\\\"Screenshot of Hulk Age Verification in Shopify's App Store that reads, Set up an elegant age verification display\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003eBrowse age verification apps such as \u003ca href=\\\"https://apps.shopify.com/age-verification-check\\\"\u003eHulk Age Verification\u003c/a\u003e in the Shopify App Store.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3\u003eSelling CBD on Shopify\u003c/h3\u003e\\n\u003cp\u003eTo dropship CBD products using a Shopify store, CBD sales must be permitted in your store’s location, as well as the shipping destinations of your orders. For US merchants, CBD products must also be derived from hemp plants.\u003c/p\u003e\\n\u003cp\u003eShopify lists requirements for \u003ca href=\\\"https://help.shopify.com/en/manual/compliance/legal/hemp/requirements-for-selling-hemp-in-the-united-states\\\"\u003eselling hemp products in the US\u003c/a\u003e, and \u003ca href=\\\"https://help.shopify.com/en/manual/compliance/legal/hemp/requirements-for-selling-hemp-in-canada\\\"\u003ecannabis products in Canada\u003c/a\u003e. These say that products:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eMust be produced and labeled as required by federal, state, and local laws\u003c/li\u003e\\n\u003cli\u003eMust not be marketed as having a medicinal or therapeutic benefit, unless approved by the FDA\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eMerchants selling CBD or cannabis products to or from other locations are responsible for adhering to regional and local laws, as well as \u003ca href=\\\"https://help.shopify.com/en/manual/compliance/legal/hemp/selling-hemp\\\"\u003eShopify’s hemp policies\u003c/a\u003e.\u003c/p\u003e\\n\u003ch4\u003ePayment processing for CBD products\u003c/h4\u003e\\n\u003cp\u003eWhile you can build a CBD dropshipping store on Shopify, you can’t use \u003ca href=\\\"/payments\\\"\u003eShopify Payments\u003c/a\u003e to process CBD or THC product sales. Instead, you’ll need to add a third-party payment processor, such as \u003ca href=\\\"https://digipayinc.com/digipay-cbd\\\"\u003eDigiPay\u003c/a\u003e and \u003ca href=\\\"https://pinwheelpay.com/shopify-cbd.php\\\"\u003eBankful\u003c/a\u003e to your Shopify checkout. Other payment providers may have their own approval processes.\u003c/p\u003e\\n\u003cp\u003eMake sure you understand all of your \u003ca href=\\\"https://help.shopify.com/en/manual/compliance/legal/hemp/payments\\\"\u003epayment options for hemp, CBD or THC sales on Shopify\u003c/a\u003e.\u003c/p\u003e\\n\u003ch4\u003eNotification options for hemp products\u003c/h4\u003e\\n\u003cp\u003eAnother Shopify feature that is not available for hemp sales is SMS notifications. As a result, order and shipping notifications can only be sent to customers via email.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow to get started with CBD dropshipping\u003c/h2\u003e\\n\u003cp\u003eFrom choosing the right supplier to setting up your online store, here’s a guide to help you launch your CBD dropshipping business.\u003c/p\u003e\\n\u003ch3\u003e1. Find a CBD supplier\u003c/h3\u003e\\n\u003cp\u003eChoosing the right supplier is crucial for the success of your dropshipping business. According to Thys du Plooy, founder of Our CBD Pantry, one of the biggest benefits of dropshipping CBD is the ability to source “truly outstanding products” from a diverse pool of suppliers, rather than offering “products that aren’t necessarily as good, but are convenient due to wholesale relationships.”\u003c/p\u003e\\n\u003cp\u003eWhen selecting a supplier, it’s important to assess product quality, stock availability, and shipping speed. Opt for suppliers who maintain a consistent stock and can dispatch orders swiftly. Judge these features by ordering samples—perhaps under multiple aliases.\u003c/p\u003e\\n\u003cp\u003eAlso, working with several suppliers to offer a variety of products, such as tinctures, gummies, and creams from different growers and brands can help cater to customer preferences and \u003ca href=\\\"/blog/niche-markets\\\"\u003eniches\u003c/a\u003e within the CBD market.\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Joy Organics provides a certificate of quality assurance and third-party lab results for CBD products\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/joy_organics.png?v=1731538662\\\"\u003e\\n\u003cfigcaption\u003e\u003ca href=\\\"https://joyorganics.com/pages/labs\\\"\u003eJoy Organics\u003c/a\u003e provides third-party lab test results for their CBD products. \u003cem\u003eJoy Organics\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch4\u003eSupplier lab testing\u003c/h4\u003e\\n\u003cp\u003eAside from testing CBD products, the standard way for sellers and customers to verify the quality of a supplier’s product range is by reading lab reports.\u003c/p\u003e\\n\u003cp\u003eTry to only partner with suppliers that provide up-to-date certificates of analysis (COA) for their products from third-party labs. A COA should disclose concentrations of CBD, THC, and other cannabis compounds, as well as confirm that a cannabis extract is free from toxins like pesticides or heavy metals.\u003c/p\u003e\\n\u003cp\u003eIncluding COAs on your store’s product pages is a good way to boost customer trust and demonstrate transparency.\u003c/p\u003e\\n\u003cp\u003e“Customers want to know who they are dealing with, that suppliers are knowledgeable and reputable, and that the product is of a high standard,” says Thys.\u003c/p\u003e\\n\u003cp\u003eIf you’re struggling to find dropshipping suppliers that specialize in hemp products, here are a few options to kickstart your research:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/smoke-drop\\\"\u003eSmokeDrop\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.charlottesweb.com/cbd-dropshipping-program\\\"\u003eCharlotte’s Web\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.tiger-one.com/\\\"\u003eTiger One\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://absolutenaturecbd.com/cbd-hemp-dropshipping-program/\\\"\u003eAbsolute Nature CBD\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003e2. Set up your online store\u003c/h3\u003e\\n\u003cp\u003eOnce you’ve secured a supplier, the next step is creating an online store. This involves choosing a \u003ca href=\\\"/domains\\\"\u003edomain name\u003c/a\u003e, setting up \u003ca href=\\\"/blog/ecommerce-hosts\\\"\u003ehosting\u003c/a\u003e, and building an ecommerce website with essential features, such as a homepage, \u003ca href=\\\"/blog/ecommerce-catalog-management\\\"\u003eproduct catalog\u003c/a\u003e, and detailed \u003ca href=\\\"/blog/expert-advice-improve-product-pages\\\"\u003eproduct pages\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eWith CBD products still being a relatively new product category, adding a blog or learning resource can provide potential customers with valuable information, as well as improve your store’s \u003ca href=\\\"/blog/ecommerce-seo-beginners-guide\\\"\u003esearch engine optimization\u003c/a\u003e.\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none; display: block; margin-left: auto; margin-right: auto;\\\" alt=\\\"A product photo of WYLD CBD dark cherry gummies\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/WyldCBD-Hemp_THC_Gummies-30ct_Label-DarkCherry-F-041624-Front_x627_eac2673e-4155-4f68-8336-40d747741b43.png?v=1731539269\\\"\u003e\\n\u003cfigcaption\u003e\u003ca href=\\\"https://wyldcbd.com/\\\"\u003e\u003cem\u003eWYLD CBD\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003ePlatforms like Shopify have professionally designed themes that you can add to your store with a few clicks, making store creation easy and code-free. Shopify even has ready-made \u003ca href=\\\"https://themes.shopify.com/themes?sort_by=most_recent\u0026amp;architecture%5B%5D=os2\u0026amp;industry%5B%5D=health-and-beauty\\\"\u003ehealth and beauty website themes\u003c/a\u003e to give your CBD dropshipping store an appropriate vibe.\u003c/p\u003e\\n\u003cp\u003eIf you’re using Shopify to set up your store, remember to add an alternative payment processor, due to Shopify Payments restrictions on processing CBD sales.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eFind a name for your CBD store\u003c/p\u003e\\n\u003cp\u003eUse the AI business name generator to find the perfect name for your CBD dropshipping brand and grab a matching domain name.\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/tools/business-name-generator/cbd\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eTry it\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3\u003e3. Add CBD products to your store\u003c/h3\u003e\\n\u003cp\u003eAfter setting up your store, populate it with products from your supplier. The CBD industry is constantly evolving, with new growers, manufacturers, and product types entering the market. Today, a typical CBD-based product line might include: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eSupplements, capsules, and pills\u003c/li\u003e\\n\u003cli\u003eOil tinctures\u003c/li\u003e\\n\u003cli\u003eCBD flower\u003c/li\u003e\\n\u003cli\u003eCBD products for dogs and pets\u003c/li\u003e\\n\u003cli\u003eCBD oils for vaping\u003c/li\u003e\\n\u003cli\u003eCBD gummies and edibles\u003c/li\u003e\\n\u003cli\u003eCreams, lotions, and topicals\u003c/li\u003e\\n\u003cli\u003eBath bombs\u003c/li\u003e\\n\u003cli\u003eLubricants\u003c/li\u003e\\n\u003cli\u003eSprays and atomizers\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eEnhance listings with high-quality images and detailed \u003ca href=\\\"/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\\\"\u003eproduct descriptions\u003c/a\u003e. Apply conversion rate optimization strategies such as showcasing customer reviews, which \u003ca href=\\\"/blog/15359677-why-online-store-owners-should-embrace-online-reviews\\\"\u003enine out of 10 customers\u003c/a\u003e use prior to making an online purchase.\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"A product image of Luo CBD Lozenges 25 mg in a bright turquoise bottle\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Luo_Bottle_Model_StraightOn_White_25mg_copy.png?v=1731539562\\\"\u003e\\n\u003cfigcaption\u003e\u003ca href=\\\"https://www.auroramedical.com/\\\"\u003e\u003cem\u003eAurora Medical\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eOther trust signals like money-back guarantees, third-party certifications, and thoughtful, detailed \u003ca href=\\\"/blog/copywriting\\\"\u003ecopywriting\u003c/a\u003e will help establish your store as a go-to destination for shoppers.\u003c/p\u003e\\n\u003ch3\u003e4. Promote your products\u003c/h3\u003e\\n\u003cp\u003eFinally, it’s essential to implement marketing strategies to attract customers. Use \u003ca href=\\\"/blog/what-is-content-marketing\\\"\u003econtent marketing\u003c/a\u003e to target specific search queries related to CBD products. Discover the \u003ca href=\\\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\\\"\u003ekeywords\u003c/a\u003e your target customer is searching for, then produce best-in-class content to answer their query.\u003c/p\u003e\\n\u003cp\u003eLeverage \u003ca href=\\\"/blog/email-marketing-best-practices\\\"\u003eemail marketing\u003c/a\u003e to build relationships with potential customers. Encourage website visitors to join your email list with coupon codes or exclusive content. It’ll give you a direct line of communication with customers—even if they haven’t purchased yet.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/influencer-marketing\\\"\u003eInfluencer marketing\u003c/a\u003e is another way to gain credibility and widen your brand’s reach. A reported \u003ca href=\\\"https://www.marketingdive.com/news/influencer-marketing-success-matter-study-2023/643310/\\\"\u003e69% of consumers\u003c/a\u003e trust influencers over information coming directly from a brand.\u003c/p\u003e\\n\u003cp\u003eAlso, consider \u003ca href=\\\"/blog/facebook-ads\\\"\u003epaid ads on Meta\u003c/a\u003e and Google. Note that some advertising platforms restrict how hemp-derived products can be advertised—you may need to edit your campaign messaging to meet acceptance criteria.\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003eCBD dropshipping: best practices\u003c/h2\u003e\\n\u003cp\u003eHere are some essential \u003ca href=\\\"https://help.shopify.com/en/manual/compliance/legal/hemp/requirements\\\"\u003etips to follow\u003c/a\u003e during the first few months of your CBD dropshipping business and beyond:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eStay compliant:\u003c/strong\u003e Always keep up to date with the latest CBD regulations and laws in your sales areas. Compliance helps avoid legal issues and builds trust with your customers.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSelect high-quality suppliers:\u003c/strong\u003e Work with dropshipping suppliers that provide quality products. Suppliers are silent partners: customers will associate their experience, positive or negative, with your store and brand.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eOptimize your website:\u003c/strong\u003e Ensure your website is user-friendly, fast, and \u003ca href=\\\"/partners/blog/74754051-5-simple-hacks-for-an-optimized-mobile-ecommerce-design\\\"\u003emobile-optimized\u003c/a\u003e. A well-organized, attractive site increases customer satisfaction and conversion rates.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUtilize customer feedback:\u003c/strong\u003e Actively seek and listen to customer feedback. A big perk of dropshipping is the ability to switch up your product line, so use this flexibility in combination with customer feedback to improve your product selection.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eConsider white labeling:\u003c/strong\u003e Explore \u003ca href=\\\"/blog/white-label-products\\\"\u003ewhite label products\u003c/a\u003e to add exclusivity to your offerings. White labeling allows you to brand existing CBD products as your own, which can help in establishing brand identity.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2\u003eDropship CBD in 2025\u003c/h2\u003e\\n\u003cp\u003eNavigating CBD rules can be tricky. But, it’s an industry that’s full of new ideas and eager customers. By choosing to dropship CBD, you’re stepping into a thriving market without having to deal with making, storing, or shipping products yourself.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"5\\\"\u003eCBD dropshipping FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eCan you dropship CBD?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eYou can dropship CBD products by creating an online store and partnering with a supplier that specializes in CBD. Popular options for CBD dropshipping include hemp oil, supplements, lotions, and skin care items. However, it’s important to understand the legal requirements for selling CBD in your store’s and customers’ locations.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs dropshipping CBD profitable?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eCBD dropshipping can be a profitable business for first-time entrepreneurs. To maximize your earning potential, choose a high-quality product at a low price. Markup the same product on your online store with a high profit margin and net the difference.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat makes dropshipping CBD different from dropshipping other products?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eBecause CBD products contain cannabis-related compounds, the dropshipping process is slightly different from other products. CBD is a highly regulated product, which makes dropshipping more complex. Laws for selling hemp-derived products vary widely between countries, and even between states in the US. The CBD industry also encompasses a wide variety of hemp products to dropship. CBD dropshipping can be highly profitable when done right, with CBD products selling for a premium price.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do you price CBD products for dropshipping?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eWhen pricing CBD products, calculate the total costs of buying and selling the product, including supplier fees and shipping costs. Research the sale price of comparable CBD products. Price yours competitively while covering the cost of sale.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eDoes Shopify allow the sale of CBD products?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eShopify does allow the sale of CBD products on its platform. However, merchants must comply with specific \u003ca href=\\\"https://help.shopify.com/en/manual/products/cbd-products\\\"\u003erequirements for selling hemp and hemp-derived products\u003c/a\u003e, which include abiding by all applicable local laws. While CBD sellers can use Shopify, they cannot process sales of CBD products using Shopify Payments.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eDo you need a license to sell CBD-infused products online?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eNo federal license is needed to sell CBD products online. However, state laws may require sellers to obtain a general business license or specific license for selling hemp-derived products. If you plan to sell products containing more than 0.3% THC, your store may require additional licensing and be restricted in certain states.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Here’s how to tap a $4 billion industry and start a profitable CBD dropshipping business.\",\"\u003cimg alt=\\\"A hemp leaf placed next to an oil tincture represents a CBD oil product that could be dropshipped.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/cbd-dropshipping.png?v=1717112543\\\"\u003e\\n\u003cp\u003eHere’s how to tap a $4 billion industry and start a profitable CBD dropshipping business.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2240,\"_1186\":2237},\"CBD Dropshipping: How To Get Started\",{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2243,2245,-5,2247],{\"_1831\":1867,\"_1868\":2244,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/cbd-dropshipping\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/cbd-dropshipping\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/cbd-dropshipping\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/cbd-dropshipping\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/cbd-dropshipping\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/cbd-dropshipping\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/cbd-dropshipping\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/cbd-dropshipping\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/cbd-dropshipping\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/cbd-dropshipping\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/cbd-dropshipping\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/cbd-dropshipping\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/cbd-dropshipping\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/cbd-dropshipping\\\"}\",{\"_1831\":1867,\"_1868\":2246,\"_1870\":1874},\"[{\\\"title\\\":\\\"The Ultimate Guide To Dropshipping (2024)\\\",\\\"url\\\":\\\"blog/dropshipping-guide\\\"},{\\\"title\\\":\\\"How to Start a Dropshipping Business- A Complete Playbook for 2024\\\",\\\"url\\\":\\\"blog/how-to-start-dropshipping\\\"},{\\\"title\\\":\\\"The 12 Best Ecommerce Platforms for 2024\\\",\\\"url\\\":\\\"blog/best-ecommerce-platforms\\\"},{\\\"title\\\":\\\"130+ Dropshipping Products To Sell for Profit\\\",\\\"url\\\":\\\"blog/best-dropshipping-products\\\"},{\\\"title\\\":\\\"8 Woocommerce Alternatives to Manage Your Online Store\\\",\\\"url\\\":\\\"blog/woocommerce-alternatives\\\"},{\\\"title\\\":\\\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\\\",\\\"url\\\":\\\"blog/amazon-dropshipping\\\"},{\\\"title\\\":\\\"How To Do Crowdfunding: With Expert Tips and Examples From Successful Campaigns\\\",\\\"url\\\":\\\"blog/crowdfunding\\\"},{\\\"title\\\":\\\"Beauty Marketing: How To Sell Skincare Products\\\",\\\"url\\\":\\\"blog/skin-care-marketing-online-store\\\"},{\\\"title\\\":\\\"What is an S Corp? Learn the Benefits of S Corps\\\",\\\"url\\\":\\\"blog/benefits-of-an-s-corp\\\"},{\\\"title\\\":\\\"How To Start a Business in Michigan in 8 Easy Steps\\\",\\\"url\\\":\\\"blog/how-to-start-a-business-in-michigan\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"13 Nov 2024\",{\"_1831\":1832,\"_158\":2250,\"_1583\":2251,\"_334\":2252,\"_1836\":2253,\"_1838\":2254,\"_1848\":2259,\"_123\":2261,\"_1851\":2262,\"_1853\":2263,\"_1660\":2264,\"_1857\":2265,\"_1864\":2266,\"_1878\":2255,\"_1879\":2256,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2248,\"_1885\":2253},\"gid://shopify/Article/556860342306\",\"facebook-ads-cost\",\"What Facebook Ads Cost in November 2024\",\"2024-11-13T06:30:00Z\",{\"_1831\":1840,\"_378\":2255,\"_1842\":2256,\"_1844\":2257,\"_1846\":2258},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Facebook_Ads_cost_Getty_1210806740_34887f1a-1d2e-41e4-be46-3f76772e2d0c.jpg?v=1729525430\",\"A phone with a megaphone representing facebook ads\",3696,1940,[2260],\"Social Media Optimization\",\"\u003cp\u003eAs the world’s largest social media platform, Facebook provides unparalleled access to new \u003ca href=\\\"/blog/what-is-prospecting\\\"\u003eprospects\u003c/a\u003e. It also attracts competition as similar businesses target the same users.\u003c/p\u003e\\n\u003cp\u003eThe more demand for a Facebook audience, the more ad costs increase—and the harder it becomes to \u003ca href=\\\"/blog/make-money-on-facebook\\\"\u003emake money on Facebook\u003c/a\u003e. So, how much should you spend to beat the competition and reach your target customers?\u003c/p\u003e\\n\u003cp\u003eBelow, find figures on how much the average business budgets for \u003ca href=\\\"/blog/facebook-ads\\\"\u003eFacebook ads\u003c/a\u003e, as of November 2024, plus tips to reduce the cost of ad campaigns—without sacrificing results.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eHow much do Facebook ads cost?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e8 factors affecting Facebook advertising costs\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eHow to reduce Facebook ad costs\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eFacebook ads costs FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/sjluHIgizAk?si=7fg3xiqodE8NyJnV\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\\n\u003ch2 id=\\\"1\\\"\u003eHow much do Facebook ads cost?\u003c/h2\u003e\\n\u003cp\u003eFacebook bills advertisers based on two metrics: \u003ca href=\\\"/blog/what-is-cpc\\\"\u003ecost per click\u003c/a\u003e (CPC) and \u003ca href=\\\"/blog/cpm-marketing\\\"\u003ecost per mille\u003c/a\u003e (CPM), otherwise known as cost per 1,000 impressions.\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eFacebook ads cost approximately 70¢ per click.\u003c/li\u003e\\n\u003cli\u003eFacebook ads cost approximately $13.75 per 1,000 impressions.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eAverage Facebook ad cost: CPC\u003c/h3\u003e\\n\u003cp\u003eThe average \u003ca href=\\\"https://app.bir.ch/facebook-advertising-costs/cpc-cost-per-click\\\"\u003eCPC for Facebook ads\u003c/a\u003e in November 2024 was 72¢. That makes it cheaper, on average, to run an ad on Facebook than on \u003ca href=\\\"https://revealbot.com/instagram-advertising-costs/cpc-cost-per-click\\\"\u003eInstagram\u003c/a\u003e or \u003ca href=\\\"/blog/google-ads-vs-facebook-ads\\\"\u003eGoogle Ads\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eSeasonality and competition play major roles in the cost of winning a Facebook ad auction. While the site’s average CPC is a helpful guide, consider factors such as your campaign’s timing, type, and objectives for a more accurate estimate.\u003c/p\u003e\\n\u003ch3\u003eAverage Facebook ad cost: CPM\u003c/h3\u003e\\n\u003cp\u003eThe average \u003ca href=\\\"https://app.bir.ch/facebook-advertising-costs\\\"\u003eCPM for Facebook ads\u003c/a\u003e in November 2024 was $13.75.\u003c/p\u003e\\n\u003cp\u003eMany online stores use Facebook to build brand awareness amongst its three billion \u003ca href=\\\"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/\\\"\u003emonthly active users\u003c/a\u003e. If reach and awareness are your goals, focus on the cost of impressions, known as cost per mille, or the cost of being seen by 1,000 Facebook users.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eStart selling your products on Facebook\u003c/p\u003e\\n\u003cp\u003eShopify comes with powerful tools that help you list, promote, and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/facebook-instagram?itcat=coreblog\u0026amp;itterm=shopify-facebook-instagram-sales-channel-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eStart selling on Facebook\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3\u003eAverage Facebook ads cost: CPL\u003c/h3\u003e\\n\u003cp\u003eWhile advertisers pay for ads based on CPC and CPM, other metrics such as cost per lead (CPL) can help you understand the wider value of your Facebook ad campaigns. The average \u003ca href=\\\"https://revealbot.com/facebook-advertising-costs/cpl-cost-per-lead\\\"\u003eCPL for Facebook ads\u003c/a\u003e in November 2024 was $6.49.\u003c/p\u003e\\n\u003cp\u003eMany brands use Facebook to generate \u003ca href=\\\"/blog/email-marketing-best-practices\\\"\u003eemail leads\u003c/a\u003e or potential customers who agree to receive newsletters, promotions, and other communications via email.\u003c/p\u003e\\n\u003cp\u003eUnlike fleeting ad impressions, email subscribers are a more stable and potentially profitable audience. Building an email list through Facebook ads offers the benefit of ongoing contact with your audience without needing to pay ad costs.\u003c/p\u003e\\n\u003cp\u003eMeta has a variety of tools to help you refine your Facebook audience targeting. You can use demographic data to narrow down your audience or expand to \u003ca href=\\\"/blog/lookalike-audiences\\\"\u003elookalike audiences\u003c/a\u003e based on your existing customers.\u003c/p\u003e\\n\u003cp\u003eBy focusing on the people most likely to subscribe, you might increase your ads’ \u003ca href=\\\"/blog/120261189-conversion-rate-optimization\\\"\u003econversion rate\u003c/a\u003e and lower your CPL. With a lower cost per lead, you can build an ongoing relationship with your customer base for less ongoing investment.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e8 factors affecting Facebook advertising cost\u003c/h2\u003e\\n\u003cp\u003eThe price of a Facebook ad isn’t random. A combination of factors affects the ultimate cost per click or impression of every ad you run:\u003c/p\u003e\\n\u003ch3\u003e1. Bidding strategy\u003c/h3\u003e\\n\u003cp\u003eYour chosen ad strategy influences your Facebook ad pricing. You can opt to pay based on an ad’s budget or goal:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSpend-based bidding\u003c/strong\u003e\u003cstrong\u003estrategy.\u003c/strong\u003e This tells Facebook to maximize results within a set budget, either by finding the lowest average cost per conversion or by targeting a smaller number of high-value conversions.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGoal-based bidding strategy.\u003c/strong\u003e This tells Facebook to pursue a target conversion rate and allocate ad spend accordingly. Overall spending can still be capped or set within a predefined range.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eYou can also forgo Facebook’s dynamic ad bidding algorithms and make specific manual ad bids.\u003c/p\u003e\\n\u003cp\u003eIf you’re concerned about overspending on Facebook ads, you can set a bid cap for your campaigns. If you can calculate a \u003ca href=\\\"/blog/customer-lifetime-value\\\"\u003ecustomer’s value\u003c/a\u003e, a bid cap stops you from spending more than your customers are worth.\u003c/p\u003e\\n\u003ch3\u003e2. Ad quality and relevance\u003c/h3\u003e\\n\u003cp\u003eThe relevance of your ads to your audience will impact how much you pay. Meta prioritizes ads that are relevant to its users, leading to a better browsing experience. Relevant ads tend to perform better, making them more cost-effective.\u003c/p\u003e\\n\u003cp\u003eMeta’s \u003ca href=\\\"https://www.facebook.com/business/help/436113280262012?id=561906377587030\\\"\u003ead relevance diagnostics tool\u003c/a\u003e can show you whether your ads are relevant to the audience you’re trying to reach. The tool assesses your ad’s historic ranking in ad auctions over three categories:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eQuality. \u003c/strong\u003eMeta judges ad quality through a combination of user behavior data (whether they choose to hide the ad, for example) and elements of the ad’s content (such as sensationalist language or clickbait).\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eEngagement. \u003c/strong\u003eThis refers to how often your ad is clicked, commented on, shared, or expanded compared to competing ads.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eConversion. \u003c/strong\u003eThe likelihood that a user who viewed your ad will complete your goal.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eUse diagnostics to understand more about your underperforming ads. Is it your creative assets, the post-click experience, or audience targeting that needs work?\u003c/p\u003e\\n\u003ch3\u003e3. Audience\u003c/h3\u003e\\n\u003cp\u003eThe audience you target can significantly influence your Facebook ad costs. Factors like age, location, and interests can drive costs up or down. For instance, targeting a densely populated city or a highly sought-after demographic might cost more.\u003c/p\u003e\\n\u003cp\u003eThere are two general approaches to creating audiences:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSpecific or \u003c/strong\u003e\u003ca href=\\\"/blog/56441413-the-beginners-guide-to-facebook-custom-audiences\\\"\u003e\u003cstrong\u003ecustom audiences\u003c/strong\u003e\u003c/a\u003e. These use inputted data to target people who already know about your business, or who are likely to be interested.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBroad audiences.\u003c/strong\u003e These refer to users identified by Facebook and may include a wider variety of prospects.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eRemember, targeting a narrower audience might cost more per click, but if it leads to a higher \u003ca href=\\\"/blog/120261189-conversion-rate-optimization\\\"\u003econversion rate\u003c/a\u003e, it could offer better value. Whoever your initial audience is, Meta will learn who is engaging most with your ad over time and refine your audience to reach more of the right people.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eGet better ad performance with Shopify Audiences\u003c/p\u003e\\n\u003cp\u003eShopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/audiences?itcat=coreblog\u0026amp;itterm=shopify-audiences-cta\\\" target=\\\"_blank\\\"\u003eDiscover Shopify Audiences\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/K5YJM36byi8?si=aJvpldjBxJLj15Gx\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\\n\u003ch3\u003e4. Ad format and placement\u003c/h3\u003e\\n\u003cp\u003eAd placement refers to where your ads are displayed on Facebook and within Meta’s ecosystem—including \u003ca href=\\\"/blog/instagram-ads\\\"\u003eads on Instagram\u003c/a\u003e, Messenger, and \u003ca href=\\\"https://www.facebook.com/audiencenetwork/\\\"\u003eAudience Network\u003c/a\u003e. You’ll pay different amounts depending on whether your ad appears in the news feed or the right column.\u003c/p\u003e\\n\u003cp\u003eAvailable ad placements depend on your Facebook ad campaign objectives. For instance, awareness or website traffic campaigns can be \u003ca href=\\\"/blog/facebook-ad-sizes\\\"\u003eformatted in various sizes\u003c/a\u003e, such as a single image or video, a carousel, or a collection ads on Facebook, Marketplace, and Instagram.\u003c/p\u003e\\n\u003cp\u003eFacebook recommends running ads on Instagram and Facebook to reduce the average cost per result of your ad. You can let Facebook optimize your ad placements or manually choose where you want your ads to run.\u003c/p\u003e\\n\u003ch3\u003e5. Ad frequency\u003c/h3\u003e\\n\u003cp\u003eFacebook wants to keep the user experience fresh and exciting. People who see the same ad repeatedly—particularly those who see but don’t engage with the ad—don’t get that kind of experience. \u003c/p\u003e\\n\u003cp\u003e“When your ad has been running for some time, it will be seen by the same people repeatedly,” says Tim Clarke, the senior reputation manager at the marketing agency \u003ca href=\\\"https://thriveagency.com/\\\"\u003eThrive\u003c/a\u003e. “Therefore, you will notice that your advertising costs will be lowered if your frequency is as close to one as possible.”\u003c/p\u003e\\n\u003cp\u003eImplement a frequency cap inside Ads Manager to prevent ad fatigue. This upper limit means your ad stops displaying to the same audience once they’ve already seen it a specified number of times, reducing ad costs.\u003c/p\u003e\\n\u003ch3\u003e6. Ad duration\u003c/h3\u003e\\n\u003cp\u003eIt takes a while for Facebook’s algorithm to contextualize your campaigns, especially if you’re running your first ad. This \u003ca href=\\\"https://www.facebook.com/business/help/112167992830700?id=561906377587030\\\"\u003elearning phase\u003c/a\u003e gives Meta time to test and identify best-performing placements, audiences, and bidding strategies.\u003c/p\u003e\\n\u003cp\u003eIt takes around 50 optimization events in the week after your campaign’s last significant edit for a campaign to come out of the learning phase. Avoid edits where possible, and instead create a new ad set if you need to make major changes.\u003c/p\u003e\\n\u003cp\u003eIndefinite campaigns can also put you at risk of ad fatigue and seasonal cost variations. For example, running an ad during a high-competition period (like the Black Friday to Cyber Monday weekend) may increase overall campaign costs as you face more competition for impressions during the peak sales period. \u003c/p\u003e\\n\u003ch3\u003e7. Time of year\u003c/h3\u003e\\n\u003cp\u003eFacebook advertising costs can increase during certain times of the year. The price of a Facebook ad historically skyrockets in the latter months of the year. \u003ca href=\\\"/blog/bfcm-checklist\\\"\u003eBlack Friday\u003c/a\u003e and holiday shoppers draw more advertisers to the platform, increasing the number of competitors in ad auctions.\u003c/p\u003e\\n\u003ch3\u003e8. Performance goal\u003c/h3\u003e\\n\u003cp\u003eYour ad costs will vary based on your chosen performance goal, which is the desired outcome that Facebook will bid on for you in the ad auction. Whether you aim to increase brand awareness, get app installs, or drive website traffic, each goal comes with its own cost.\u003c/p\u003e\\n\u003cp\u003eYou can select from a long list of performance goals, including maximizing:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eAd reach\u003c/li\u003e\\n\u003cli\u003eImpressions\u003c/li\u003e\\n\u003cli\u003eLanding page views\u003c/li\u003e\\n\u003cli\u003eLink clicks\u003c/li\u003e\\n\u003cli\u003etwo-second continuous video views\u003c/li\u003e\\n\u003cli\u003eLeads\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThe available performance goals depend on your wider advertising campaign objective.\u003c/p\u003e\\n\u003cp\u003eSome optimization events cost more than others. For instance, a conversion may cost more than a landing page view. When setting your ad budget and bid strategy, consider the cost of your chosen optimization event and make sure your budget can accommodate it.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow to reduce Facebook ad costs\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003ePick the right campaign objectives and goals\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eUse narrow audience targeting\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eConsider excluding audiences\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eRun retargeting campaigns\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eMake your campaigns relevant\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eMonitor ad frequency\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eA/B test ad creatives and placements\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003eFocus on post-click experiences\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eOnce Facebook ads generate revenue, it’s natural to be cautious about changing your marketing budget. You don’t want to lose your ad spots to competitors. Thankfully, Meta provides tools and data to optimize your ad spend. Here’s how to take advantage: \u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e1. Pick the right campaign objectives and goals\u003c/h3\u003e\\n\u003cp\u003eOne of the first things Facebook asks you to do when creating an ad is to pick a campaign objective. There are six objectives to choose from in \u003ca href=\\\"/blog/facebook-ads-manager\\\"\u003eMeta Ads Manager\u003c/a\u003e:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eAwareness\u003c/li\u003e\\n\u003cli\u003eTraffic\u003c/li\u003e\\n\u003cli\u003eEngagement\u003c/li\u003e\\n\u003cli\u003eLeads\u003c/li\u003e\\n\u003cli\u003eApp promotion\u003c/li\u003e\\n\u003cli\u003eSales\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThe objective you choose should describe the result you want to achieve from buying ads on the platform. Experimenting with these objectives—and the related performance goals mentioned above—impacts the cost of \u003ca href=\\\"/blog/facebook-ads\\\"\u003eadvertising on Facebook\u003c/a\u003e. \u003c/p\u003e\\n\u003cp\u003eThe algorithm pairs your objective with users who fit its criteria. If you’re bidding for sales, for example, your ad is more likely to be shown to Facebook users who’ve made purchases through the platform before.\u003c/p\u003e\\n\u003cp\u003eSelecting the wrong campaign objective can lead to higher costs. If you pick lead generation when your real goal is \u003ca href=\\\"/blog/brand-awareness\\\"\u003ebrand awareness\u003c/a\u003e, for example, your campaign may become less efficient. To avoid unnecessary costs, make sure you develop a clear marketing goal for your ad campaign.\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e2. Use narrow audience targeting\u003c/h3\u003e\\n\u003cp\u003eFacebook’s algorithm considers ad relevance when calculating bids. The smaller and more relevant your target audience, the more chance you have of winning the ad auction.\u003c/p\u003e\\n\u003cp\u003eThat makes it more cost-effective to use narrow audience targeting. But to find the right audience, it helps to begin with an established wider pool, so you can discover which audience types are most responsive to your content.\u003c/p\u003e\\n\u003cp\u003e“Start your targeting a bit broader than you would initially think,” says Josh Jurrens of \u003ca href=\\\"https://www.calipermarketing.com/\\\"\u003eCaliper Marketing\u003c/a\u003e. “This gives Facebook a bit more room to find users most likely to take your intended action before narrowing your targeting. Starting too narrow will result in high costs and fewer conversions.”\u003c/p\u003e\\n\u003cp\u003eFor example, let’s say you’re an online business that sells home coffee machines. You’re experiencing high Facebook ad costs with this custom audience:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eFemale\u003c/li\u003e\\n\u003cli\u003eBased in the US\u003c/li\u003e\\n\u003cli\u003eAged 18+\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eYour sales data reveals that most of your customers are based in Los Angeles, and customer surveys indicate they buy from you because they don’t have time to pick up a Starbucks coffee during their morning commute.\u003c/p\u003e\\n\u003cp\u003eWith this information in mind, you refine your target audience to \u003ca href=\\\"/blog/sell-on-facebook\\\"\u003esell on Facebook\u003c/a\u003e and reach people who:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eLive within 10 miles of Los Angeles\u003c/li\u003e\\n\u003cli\u003eShow interest in “Starbucks”\u003c/li\u003e\\n\u003cli\u003eHave an annual income of more than $75,000\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eBy starting with an established audience and then using data to reduce its size, you’ve increased ad relevance and likely reduced your spend.\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e3. Consider excluding audiences\u003c/h3\u003e\\n\u003cp\u003eNot everyone in your target audience will be ideal customers. You could wind up paying to reach people who won’t contribute to your advertising goals. \u003c/p\u003e\\n\u003cp\u003eIf your goal is to build brand awareness and you’re paying the average CPM of $13.75 to reach 1,000 new people, for example, exclude people who:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eAlready like your Facebook Page\u003c/li\u003e\\n\u003cli\u003eHave visited your website within the past 28 days\u003c/li\u003e\\n\u003cli\u003eHave already made a purchase \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e“Some brands worry they might be excluding potential customers, but if there are certain demographics or interests that might indicate a poor fit for your product, exclude them,” says marketer Brooks Manley.\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e4. Run retargeting campaigns\u003c/h3\u003e\\n\u003cp\u003eThe \u003ca href=\\\"/blog/72787269-relax-advertising-on-facebook-just-got-a-lot-easier\\\"\u003eMeta pixel\u003c/a\u003e collects data about your website visitors and pairs it to a Facebook profile—including the pages they visited, which items they added to their cart, and their visit duration. All of that data can be fed back into your campaign to run personalized retargeting ads.\u003c/p\u003e\\n\u003cp\u003e“In my experience, I have found that remarketing ads were the cheapest to run,” says Usama Ejaz, co-founder of social media management tool \u003ca href=\\\"https://socialbu.com/\\\"\u003eSocialBu\u003c/a\u003e. “Let’s say you want to run a campaign for sign-ups to your website blog. Combine that with a remarketing ad that targets the visitors to your blog post from the first ad and you will save a lot of money.” \u003c/p\u003e\\n\u003cp\u003ePotential \u003ca href=\\\"/blog/facebook-retargeting\\\"\u003eFacebook retargeting\u003c/a\u003e ads could include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAbandoned cart ads.\u003c/strong\u003e Show shoppers products they added to their shopping cart \u003ca href=\\\"/blog/shopping-cart-abandonment\\\"\u003ebut didn’t purchase\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eLanding page ads.\u003c/strong\u003e Serve ads according to the area of your website a person visited.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eRecent visitor ads. \u003c/strong\u003eShow Facebook ads to recent visitors to your site to keep your brand top of mind.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"15\\\"\u003e5. Make your campaigns relevant\u003c/h3\u003e\\n\u003cp\u003eOnce you’re serving ads to a specific audience, it becomes easier to make your ad creatives relevant to potential customers.\u003c/p\u003e\\n\u003cp\u003eRetargeting campaigns can be based on a previous experience that a person had with your brand, such as browsing a \u003ca href=\\\"/blog/product-page\\\"\u003eproduct page\u003c/a\u003e. Ads for custom audiences can leverage data used to define the audience—things like their interests and location.\u003c/p\u003e\\n\u003cp\u003eOther data sources you can apply include \u003ca href=\\\"/blog/75022277-how-to-read-your-customers-minds-with-one-email\\\"\u003epost-purchase surveys\u003c/a\u003e and historical ad performance data. Do your customers prefer \u003ca href=\\\"/blog/facebook-video-ads\\\"\u003evideo ads\u003c/a\u003e or image carousels? Use these insights to \u003ca href=\\\"/blog/copywriting\\\"\u003ecraft copy\u003c/a\u003e that aligns with your audience’s tone of voice, vocabulary, and needs.\u003c/p\u003e\\n\u003cp\u003eThe health-conscious cereal company \u003ca href=\\\"https://magicspoon.com/\\\"\u003eMagic Spoon\u003c/a\u003e, for example, promises customers that they can get a snack that’s “both delicious and better for you” by purchasing its products. \u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/magicspoon_f8fa69e9-cdfd-47f4-adae-e2bc24a70499.png?v=1731390150\\\" alt=\\\"Two Facebook video ad examples for a protein breakfast bar.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eMagic Spoon showcases its unique value proposition in Facebook ad campaigns.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"16\\\"\u003e6. Monitor ad frequency\u003c/h3\u003e\\n\u003cp\u003eA potential mistake when niching down your Facebook advertising audience is that campaigns can become repetitive. Once a user sees your ad several times in their news feed, it is likely to lose conversion power, no matter how relevant and well-targeted. \u003c/p\u003e\\n\u003cp\u003eFacebook keeps track of ad frequency with a simple calculation: impressions divided by reach. As your frequency score creeps beyond two or three, consider refreshing the campaign with new ad copy, images, or videos. You may find that you don’t need to overhaul your creative entirely to keep the content interesting.\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e7. A/B test ad creatives and placements\u003c/h3\u003e\\n\u003cp\u003eFacebook advertising is a mixture of science and art. \u003c/p\u003e\\n\u003cp\u003eMany variables affect an ad’s performance (including seasonal factors beyond your control) so it can be hard to land on the perfect creative or audience selection. However, you can improve your results and cost-efficiency through \u003ca href=\\\"/blog/the-complete-guide-to-ab-testing\\\"\u003eA/B testing\u003c/a\u003e. \u003c/p\u003e\\n\u003cp\u003eFacebook’s \u003ca href=\\\"https://www.facebook.com/business/help/1159714227408868\\\"\u003eA/B testing feature\u003c/a\u003e helps advertisers find winning combinations. So, for each campaign, experiment with the following elements and monitor the impact on your Facebook ad costs:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAd creatives. \u003c/strong\u003eDo images, videos, or carousels do a better job of engaging your audience? How about long-form versus short-form content? \u003ca href=\\\"/blog/influencer-marketing\\\"\u003eInfluencer content\u003c/a\u003e or user-generated visuals?\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAd formats and placements. \u003c/strong\u003eThe news feed may be the first port of call for advertisers, but test whether your ads get more attention elsewhere—like the Audience Network. Instagram Stories are also worth exploring if your priority is clicks at the lowest cost.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eCreate must-share videos\u003c/p\u003e\\n\u003cp\u003eUse this free video briefing template to plan TikTok, Instagram, and YouTube video ads that will attract maximum clicks.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/first-sale/creative-brief-for-video-shoot\\\" target=\\\"_blank\\\"\u003eDownload template\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"18\\\"\u003e8. Focus on post-click experiences\u003c/h3\u003e\\n\u003cp\u003eA successful Facebook ad is a valuable asset for any business, but your post-click experience will have the final say on whether an ad click turns into a conversion.\u003c/p\u003e\\n\u003cp\u003ePresent potential customers with a slow-loading website or a confusing \u003ca href=\\\"/blog/user-experience-design\\\"\u003euser experience\u003c/a\u003e and an eye-catching campaign won’t help you.\u003c/p\u003e\\n\u003cp\u003eHere are some simple ways to improve the post-click experience of people visiting your website through a Facebook ad:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDirect shoppers to personalized landing pages.\u003c/strong\u003e Make product discovery easily accessible by pointing your ad to a relevant page (not your homepage).\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eHave fast loading times. \u003c/strong\u003eA one-second improvement in \u003ca href=\\\"/blog/site-speed-importance\\\"\u003esite speed\u003c/a\u003e can increase conversions by 27%. Compress images, remove unneeded Javascript, and minimize third-party apps to speed things up.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMake it mobile-friendly.\u003c/strong\u003e The \u003ca href=\\\"https://www.statista.com/statistics/1290370/us-facebook-usage-by-device/\\\"\u003evast majority\u003c/a\u003e of Facebook users access the platform via mobile devices. Make sure your online store is responsive and adjusts to a smaller screen size.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eOffer one-click checkout. \u003c/strong\u003eLess friction at the checkout means less chance of customers leaving. Use \u003ca href=\\\"/blog/shop-pay-checkout\\\"\u003eShop Pay\u003c/a\u003e to increase conversions by 10% versus other accelerated checkouts.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2\u003eIs it worth paying for Facebook ads?\u003c/h2\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/facebook-marketing\\\"\u003eFacebook marketing\u003c/a\u003e is a valuable tool for businesses of all sizes. You’ll find customers of various interests, income levels, and locations using the platform—many of whom discover new products through ads in their news feeds. This makes Facebook ads worth paying for. \u003c/p\u003e\\n\u003cp\u003eEffective Facebook advertising is all about trial and error. Test different campaigns and creatives, comparing them to past performance. Soon, you’ll start to see winning, cost-effective advertising strategies that resonate with your audience.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"4\\\"\u003eFacebook ad costs FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhy are Facebook ads so expensive?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eFacebook ads that target popular or valuable audiences can be expensive because many businesses are bidding for the same ad space. The more competitive the ad auction, the higher the cost of the winning bid.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is a good cost per click?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eThe cost per click of Facebook ads continually changes based on factors such as the ad’s objective and the desirability of the target audience. A good cost per click allows a marketer to win the Facebook ad auction and serve the ad to Facebook users while remaining less than the expected value of the click.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow much should you spend per day on Facebook ads?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eThe minimum advertising budget for a Facebook ad is $1 per day for campaigns billed by impressions. For more aggressive campaigns, such as those designed to drive traffic or sales, a minimum budget of $5 per day is recommended.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow does Facebook’s ad auction system work?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eFacebook’s ad auction system is a bidding war where businesses compete for ad space. But it’s not just about who bids the highest. Facebook also considers the relevance and quality of the ad. The system aims to show ads that are most valuable to users, balancing both the ad bid and the ad’s quality.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow can you improve the performance of your Facebook ads?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eImproving ad performance often comes down to refining your targeting, enhancing your ad creative, and optimizing your bidding strategy. Use \u003ca href=\\\"https://www.facebook.com/business/insights/tools/audience-insights\\\"\u003eFacebook’s audience insights\u003c/a\u003e to understand your audience better and tailor your ads to their interests and behaviors.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eAre paid Facebook ads worth it?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eFacebook ads remain a good investment for online brands thanks to the social media platform’s unparalleled reach. However, a diversified marketing campaign that makes use of multiple channels, including other social media platforms, will likely yield the most worthwhile results.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"How much do Facebook Ads cost—and how can you make them cheaper? This 2024 report looks at average ad costs on the world’s most popular social media platform.\",\"\u003cp\u003eHow much do Facebook Ads cost—and how can you make them cheaper? This 2024 report looks at average ad costs on the world’s most popular social media platform.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2252,\"_1186\":2262},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2267,2269,-5,2271],{\"_1831\":1867,\"_1868\":2268,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/facebook-ads-cost\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/facebook-ads-cost\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/facebook-ads-cost\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/facebook-ads-cost\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/facebook-ads-cost\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/facebook-ads-cost\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/facebook-ads-cost\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/facebook-ads-cost\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/facebook-ads-cost\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/facebook-ads-cost\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/facebook-ads-cost\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/facebook-ads-cost\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/facebook-ads-cost\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/facebook-anzeigen\\\"}\",{\"_1831\":1867,\"_1868\":2270,\"_1870\":1874},\"[{\\\"title\\\":\\\"The 13 Best Dropshipping Suppliers in 2024\\\",\\\"url\\\":\\\"blog/dropshipping-suppliers\\\"},{\\\"title\\\":\\\"How To Source Products To Sell Online\\\",\\\"url\\\":\\\"blog/product-sourcing-apps\\\"},{\\\"title\\\":\\\"AliExpress Dropshipping- How to Dropship From AliExpress\\\",\\\"url\\\":\\\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\\\"},{\\\"title\\\":\\\"6 Tips for How To Be a Successful Dropshipper (Full Playbook)\\\",\\\"url\\\":\\\"blog/dropshipping-success\\\"},{\\\"title\\\":\\\"Print on Demand Shirts- A Quickstart Guide\\\",\\\"url\\\":\\\"blog/print-on-demand-shirts\\\"},{\\\"title\\\":\\\"How to Use the Facebook Ad Library for Research\\\",\\\"url\\\":\\\"blog/ad-library-facebook\\\"},{\\\"title\\\":\\\"How to Create Your Shipping Policy (With a Template and Examples)\\\",\\\"url\\\":\\\"blog/shipping-policy\\\"},{\\\"title\\\":\\\"5 Winning Facebook Ad Strategies to Try\\\",\\\"url\\\":\\\"blog/facebook-ad-strategies\\\"},{\\\"title\\\":\\\"YouTube Analytics- 10 Key Metrics to Track and Improve Video Performance\\\",\\\"url\\\":\\\"blog/6763696-youtube-analytics-10-ways-to-track-video-performance\\\"},{\\\"title\\\":\\\"Top 10 Most Popular Social Media Platforms\\\",\\\"url\\\":\\\"blog/most-popular-social-media-platforms\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},{\"_1831\":1832,\"_158\":2273,\"_1583\":2274,\"_334\":2275,\"_1836\":2276,\"_1838\":2277,\"_1848\":2280,\"_123\":2281,\"_1851\":2282,\"_1853\":2283,\"_1660\":2284,\"_1857\":2286,\"_1864\":2287,\"_1878\":2278,\"_1879\":2279,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2291,\"_1885\":2276},\"gid://shopify/Article/6492023\",\"6492023-drop-shipping-the-easiest-way-to-sell-online\",\"100+ Dropshipping Business Ideas to Inspire You\",\"2024-11-12T15:30:00Z\",{\"_1831\":1840,\"_378\":2278,\"_1842\":2279,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping-biz-ideas.png?v=1729266702\",\"A lightbulb rises from a cardboard box representing dropshipping ideas\",[1942],\"\u003cp\u003eDropshipping can be a profitable business model for new entrepreneurs. While \u003ca href=\\\"/blog/how-to-start-dropshipping\\\"\u003estarting a dropshipping business\u003c/a\u003e isn’t totally free, costs are minimal, processes are simple, and the risks are low—since you don’t need to stock products or handle order fulfillment.\u003c/p\u003e\\n\u003cp\u003eFinding a dropshipping business idea is as simple as choosing a product to sell. But with so many \u003ca href=\\\"/blog/best-dropshipping-products\\\"\u003eproducts to dropship\u003c/a\u003e, how do you know which one’s right for you?\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eHow to find a dropshipping idea\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e100+ dropshipping ideas for 2024\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eHow to choose a dropshipping business idea\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eDropshipping business idea FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eHow to find a dropshipping idea\u003c/h2\u003e\\n\u003ch3\u003eTikTok\u003c/h3\u003e\\n\u003ccenter\u003e\\n\u003cblockquote data-video-id=\\\"7161714372648160513\\\" cite=\\\"https://www.tiktok.com/@the.lighting.scene/video/7161714372648160513\\\" class=\\\"tiktok-embed\\\"\u003e\\n\u003csection\u003e\u003ca href=\\\"https://www.tiktok.com/@the.lighting.scene?refer=embed\\\" title=\\\"@the.lighting.scene\\\" target=\\\"_blank\\\"\u003e@the.lighting.scene\u003c/a\u003e Why you should get a sunset lamp\u003c/section\u003e\\n\u003c/blockquote\u003e\\n\u003cscript src=\\\"https://www.tiktok.com/embed.js\\\" async=\\\"\\\"\u003e\u003c/script\u003e\\n\u003c/center\u003e\\n\u003cp\u003eTikTok is a major shopping channel, especially for millennial and Gen Z consumers, who often start their \u003ca href=\\\"https://www.emarketer.com/content/tiktok-changing-way-gen-zs-shop\\\"\u003eproduct searches on the app\u003c/a\u003e. \u003c/p\u003e\\n\u003cp\u003eDiscover your next dropshipping business idea by scanning TikTok hashtags such as \u003ca href=\\\"https://www.tiktok.com/tag/tiktokmademebuyit?lang=en\\\"\u003e#TikTokMadeMeBuyIt\u003c/a\u003e to see which products are getting attention. Regularly engage with consumers in an industry you’re interested in and check the \u003ca href=\\\"https://www.tiktok.com/explore?lang=en\\\"\u003eExplore page\u003c/a\u003e to discover trending products.\u003c/p\u003e\\n\u003cp\u003eTake the TikTok-famous \u003ca href=\\\"https://www.tiktok.com/discover/sunlight-lamp\\\"\u003esunlight lamps\u003c/a\u003e, for example. Videos on the topic from businesses and individual creators have amassed almost 200 million views. Source a similarly trending product from \u003ca href=\\\"/blog/dropshipping-suppliers\\\"\u003edropshipping suppliers\u003c/a\u003e, sell at a profit, and capture social shoppers looking to get in on the trend.\u003c/p\u003e\\n\u003ch3\u003eMarketplace bestsellers\u003c/h3\u003e\\n\u003cp\u003eThe biggest online marketplaces sell millions of \u003ca href=\\\"/blog/what-is-a-stock-keeping-unit\\\"\u003eSKUs\u003c/a\u003e from thousands of brands. Recent data shows that in 2024, online marketplaces have captured a \u003ca href=\\\"https://www.digitalcommerce360.com/top-online-marketplaces-data-stats/\\\"\u003e76.6% market share\u003c/a\u003e, making marketplaces a great way to uncover \u003ca href=\\\"/blog/trending-products\\\"\u003etrending products\u003c/a\u003e and dropshipping ideas.\u003c/p\u003e\\n\u003cp\u003eStart by looking at “top product” pages on Amazon, Etsy, and Walmart. Pay close attention to top products in any given category, or those with a “selling fast” icon.\u003c/p\u003e\\n\u003cp\u003eContinue your search on \u003ca href=\\\"/blog/wholesale-marketplace\\\"\u003ewholesale marketplaces\u003c/a\u003e like AliExpress and SaleHoo. Most of these marketplaces double as dropshipping catalogs, so many top products will also be available for dropshipping.\u003c/p\u003e\\n\u003ch3\u003ePinterest Trends\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: start;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Current top Pinterest trends in the United States\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/pinterest-trends_467f3910-3bc3-4d88-8ebd-87e536d8e049.png?v=1731432204\\\"\u003e\\n\u003cfigcaption\u003eUse Pinterest Trends to discover trending pins within the last month. \u003cem\u003ePinterest\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003ePinterest is a social media/search engine hybrid that allows users to save pins to a virtual moodboard. Use \u003ca href=\\\"https://trends.pinterest.com/\\\"\u003ePinterest Trends\u003c/a\u003e to see what users have saved the most during the previous weeks and months, then dropship similar products through your online store.\u003c/p\u003e\\n\u003ch3\u003eTrendhunter\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/sun-protectors.png?v=1731432907\\\" alt=\\\"A person puts on sunscreen, and text reads goes on clear\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003eTrendhunter analyzes data to find trending products, like this \u003ca href=\\\"https://www.trendhunter.com/trends/sun-protectors\\\"\u003eIightweight high-level sun protector\u003c/a\u003e. \u003cem\u003eTrendhunter\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.trendhunter.com/\\\"\u003eTrendhunter\u003c/a\u003e uses page view data, artificial intelligence, and research teams to discover trending products. Recent examples include compostable menswear and muted pink sneakers, though you can browse its website to find many new online business ideas before they become saturated.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e100+ dropshipping ideas for 2025\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003eBeauty and skin care\u003c/li\u003e\\n\u003cli\u003eClothing and accessories\u003c/li\u003e\\n\u003cli\u003eJewelry\u003c/li\u003e\\n\u003cli\u003eBooks\u003c/li\u003e\\n\u003cli\u003eArt\u003c/li\u003e\\n\u003cli\u003eCoffee\u003c/li\u003e\\n\u003cli\u003eCBD products\u003c/li\u003e\\n\u003cli\u003eBaby products\u003c/li\u003e\\n\u003cli\u003eFitness products\u003c/li\u003e\\n\u003cli\u003ePet products\u003c/li\u003e\\n\u003cli\u003eCar accessories\u003c/li\u003e\\n\u003cli\u003eHome tools\u003c/li\u003e\\n\u003cli\u003eFurniture\u003c/li\u003e\\n\u003cli\u003eElectronics\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eBeauty and skin care\u003c/h3\u003e\\n\u003cp\u003eIn 2023, the global beauty and personal care industry generated \u003ca href=\\\"https://www.statista.com/statistics/550657/beauty-market-value-growth-worldwide-by-country/\\\"\u003eabout $274 billion\u003c/a\u003e worldwide—a figure that’s set to increase in the next five years, alongside growing markets for fragrances, skin care, and cosmetics.\u003c/p\u003e\\n\u003cp\u003ePeople spend big bucks managing their appearance and solving cosmetic-related health issues. Claim your stake by working with a dropshipping supplier to source cosmetics, skin care, and beauty products. Sell them at a higher price through your online store.\u003c/p\u003e\\n\u003cp\u003ePopular dropshipping business ideas in the beauty and \u003ca href=\\\"/blog/start-skincare-line\\\"\u003eskin care industry\u003c/a\u003e include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eMoisturizer\u003c/li\u003e\\n\u003cli\u003eCleanser\u003c/li\u003e\\n\u003cli\u003eFoundation\u003c/li\u003e\\n\u003cli\u003eConcealer\u003c/li\u003e\\n\u003cli\u003eFragrances\u003c/li\u003e\\n\u003cli\u003eNail clippers\u003c/li\u003e\\n\u003cli\u003eMakeup bags\u003c/li\u003e\\n\u003cli\u003eCooling eye masks\u003c/li\u003e\\n\u003cli\u003eFacial rollers\u003c/li\u003e\\n\u003cli\u003eAcne treatment\u003c/li\u003e\\n\u003cli\u003eSunscreen\u003c/li\u003e\\n\u003cli\u003eLip balm\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eClothing and accessories\u003c/h3\u003e\\n\u003cp\u003eThe global apparel industry is one of the biggest markets in the world, valued at \u003ca href=\\\"https://www.statista.com/forecasts/821415/value-of-the-global-apparel-market\\\"\u003e$1.8 trillion\u003c/a\u003e. Find a niche fashion market such as accessories or outdoor gear to dropship and make money from online.\u003c/p\u003e\\n\u003cp\u003eColton Horn, co-founder of energy drink brand \u003ca href=\\\"https://breinfuel.com\\\"\u003eBreinfuel\u003c/a\u003e, picks out athleisure items like tank tops, sports bras, and leggings as particularly profitable, “even among those who simply want a comfy suit for sitting.” \u003c/p\u003e\\n\u003cp\u003eWithin the athleisure niche, Horn tips the “wildly popular and TikTok-approved” \u003ca href=\\\"https://gymshark.com/collections/ruched-bum/womens\\\"\u003escrunch legging\u003c/a\u003e as one dropshippable clothing product that looks set to continue trending.\u003c/p\u003e\\n\u003cp\u003ePopular items to dropship in this category include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eHats\u003c/li\u003e\\n\u003cli\u003eSocks\u003c/li\u003e\\n\u003cli\u003eT-shirts\u003c/li\u003e\\n\u003cli\u003eSports bras\u003c/li\u003e\\n\u003cli\u003eHoodies\u003c/li\u003e\\n\u003cli\u003eSwimming trunks\u003c/li\u003e\\n\u003cli\u003eCargo pants\u003c/li\u003e\\n\u003cli\u003eBridesmaid dresses\u003c/li\u003e\\n\u003cli\u003eFashion accessories\u003c/li\u003e\\n\u003cli\u003eFancy dress costumes\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\\\"utf-8\\\"\u003e \u003cspan data-mce-fragment=\\\"1\\\"\u003e👕 \u003c/span\u003eRead more: \u003c/strong\u003e\u003ca href=\\\"/blog/dropshipping-clothing-suppliers\\\"\u003eThe 15 Best Dropshipping Clothing Suppliers to Grow Your Business in 2024\u003c/a\u003e\u003c/p\u003e\\n\u003ch3\u003eJewelry\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/tessa-edmiston-ECr_8nuXpBA-unsplash.jpg?v=1731433887\\\" alt=\\\"Jewelry sits in a cream dish next to pennies\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\\\"https://unsplash.com/@thewildflowerpress?utm_content=creditCopyText\u0026amp;utm_medium=referral\u0026amp;utm_source=unsplash\\\"\u003eTessa Edmiston\u003c/a\u003e on \u003ca href=\\\"https://unsplash.com/photos/gold-colored-jewelries-ECr_8nuXpBA?utm_content=creditCopyText\u0026amp;utm_medium=referral\u0026amp;utm_source=unsplash\\\"\u003eUnsplash\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eOnline consumers spend more than \u003ca href=\\\"https://www.statista.com/statistics/1201073/online-jewelry-market-value-worldwide/\\\"\u003e$75 billion\u003c/a\u003e on jewelry each year. If you want to \u003ca href=\\\"/blog/203365449-start-a-jewellery-making-business\\\"\u003estart a jewelry business\u003c/a\u003e but don’t have the time or skill to craft products, consider dropshipping items another manufacturer has already made.\u003c/p\u003e\\n\u003cp\u003eThe \u003ca href=\\\"/blog/chunky-gold-jewelry-trends\\\"\u003echunky gold jewelry trend\u003c/a\u003e, in particular, is one worth considering if you’re looking to use this online business idea. Block gold rings, necklaces, and earrings are back in fashion, with searches for “gold hoop earrings” steadily increasing.\u003c/p\u003e\\n\u003cp\u003eOther notable jewelry products to dropship include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eRings\u003c/li\u003e\\n\u003cli\u003eNecklaces\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/affordable-fine-jewelry-trend\\\"\u003eFine jewelry\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003eCostume jewelry\u003c/li\u003e\\n\u003cli\u003eAnniversary jewelry\u003c/li\u003e\\n\u003cli\u003eWedding rings\u003c/li\u003e\\n\u003cli\u003eGemstones\u003c/li\u003e\\n\u003cli\u003eBracelets\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eBooks\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cdiv data-mce-fragment=\\\"1\\\" style=\\\"text-align: start;\\\" data-mce-style=\\\"text-align: start;\\\"\u003e\u003cimg data-mce-fragment=\\\"1\\\" style=\\\"float: none;\\\" alt=\\\"A graph showing the amount of Americans who read books in 2023\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/books-read-2023.png?v=1731434171\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/books-read-2023.png?v=1731434171\\\" data-mce-style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cfigcaption\u003e\u003ca href=\\\"https://today.yougov.com/entertainment/articles/48239-54-percent-of-americans-read-a-book-this-year\\\"\u003e\u003cem\u003eYouGov\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eWhile almost half of Americans \u003ca href=\\\"https://today.yougov.com/entertainment/articles/48239-54-percent-of-americans-read-a-book-this-year\\\"\u003eadmit to not reading\u003c/a\u003e at all, the rest enjoy an increasingly rich publishing landscape filled with print books, ebooks, audiobooks, and long-form online content.\u003c/p\u003e\\n\u003cp\u003eInstead of dropshipping any book you can find, the key is to specialize in one specific type of book. Take academic course materials, for example. Students spend an average of \u003ca href=\\\"https://www.statista.com/statistics/592371/student-spending-course-material-usa/\\\"\u003e$333 per year\u003c/a\u003e on higher-education books.\u003c/p\u003e\\n\u003cp\u003eOther types of \u003ca href=\\\"/blog/dropshipping-books\\\"\u003ebooks to dropship\u003c/a\u003e include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eFiction\u003c/li\u003e\\n\u003cli\u003eNon-fiction\u003c/li\u003e\\n\u003cli\u003eLanguage books\u003c/li\u003e\\n\u003cli\u003eReligious books\u003c/li\u003e\\n\u003cli\u003eLarge-print books\u003c/li\u003e\\n\u003cli\u003eAutobiographies\u003c/li\u003e\\n\u003cli\u003ePre-K books\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eArt\u003c/h3\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/art-alibaba.png?v=1731434545\\\" alt=\\\"A textured abstract art piece hangs above a gray couch\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003eFind art-related dropshipping products from suppliers on Alibaba. \u003ca href=\\\"https://www.alibaba.com/product-detail/Modern-Hand-painted-3D-Heavy-Texture_1600746587937.html?spm=a2700.galleryofferlist.p_offer.d_image.441513a09w0kkr\u0026amp;s=p\\\"\u003e\u003cem\u003eAlibaba\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eOnline art sales are volatile but can explode when market conditions are right. In 2023, the industry experienced a \u003ca href=\\\"https://www.statista.com/statistics/1131929/global-online-art-sales-growth/\\\"\u003e7.3% annual growth rate\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eThe best thing about dropshipping art is that it’s accessible to anyone, regardless of whether you’re an expert. You’ve got the option to dropship fine art, which can fetch thousands of dollars per piece, or \u003ca href=\\\"/blog/211990409-how-to-sell-art-online\\\"\u003ehandcrafted drawings\u003c/a\u003e that are printed and sold at scale for a lower cost.\u003c/p\u003e\\n\u003cp\u003eFind your next dropshipping business idea with products like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003ePrints\u003c/li\u003e\\n\u003cli\u003eArt pencils\u003c/li\u003e\\n\u003cli\u003e3D statues\u003c/li\u003e\\n\u003cli\u003eWall décor\u003c/li\u003e\\n\u003cli\u003eColoring books\u003c/li\u003e\\n\u003cli\u003eEnamel pins\u003c/li\u003e\\n\u003cli\u003ePhone cases\u003c/li\u003e\\n\u003cli\u003eGreeting cards\u003c/li\u003e\\n\u003cli\u003eChildren’s art kits\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eCoffee\u003c/h3\u003e\\n\u003cp\u003eDid you know that coffee drinkers \u003ca href=\\\"https://www.statista.com/chart/19524/cups-of-coffee-drunk-by-americans-per-day/\\\"\u003erarely stick to a single cup\u003c/a\u003e? This moreish daily habit contributes to a huge industry that was estimated at \u003ca href=\\\"https://www.grandviewresearch.com/industry-analysis/coffee-market\\\"\u003e$223.78 billion in 2023\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/dropshipping-coffee\\\"\u003eDropshipping coffee\u003c/a\u003e is a great way to take your slice of this spend. Find a coffee dropshipping supplier like \u003ca href=\\\"https://www.dripshipper.io/\\\"\u003eDripshipper\u003c/a\u003e or \u003ca href=\\\"https://aromaridge.com/\\\"\u003eAroma Ridge\u003c/a\u003e. Add custom labels to coffee-related products and list them on your ecommerce website for a higher price.\u003c/p\u003e\\n\u003cp\u003ePopular items to sell on your \u003ca href=\\\"/blog/sell-coffee\\\"\u003ecoffee business’s online store\u003c/a\u003e include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eCoffee beans\u003c/li\u003e\\n\u003cli\u003eSachets\u003c/li\u003e\\n\u003cli\u003eCoffee pods\u003c/li\u003e\\n\u003cli\u003eCoffee machines\u003c/li\u003e\\n\u003cli\u003eCoffee bags\u003c/li\u003e\\n\u003cli\u003eCoffee grinders\u003c/li\u003e\\n\u003cli\u003eFlavored syrups\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eCBD products\u003c/h3\u003e\\n\u003cp\u003eCannabidiol products contain non-intoxicating hemp-derived ingredients. Around \u003ca href=\\\"https://www.forbes.com/health/cbd/cbd-statistics/\\\"\u003e60% of Americans\u003c/a\u003e have tried a CBD product, with 29% of regular customers spending at least $50 on CBD-related products each month.\u003c/p\u003e\\n\u003cp\u003eAlthough CBD products don’t include the psychoactive compound THC, it’s still a highly regulated industry. Check that your state doesn’t prohibit you from \u003ca href=\\\"/blog/cbd-dropshipping\\\"\u003edropshipping CBD products\u003c/a\u003e, whether there’s an age limit your customers need to pass before accessing your online store, and that shortlisted suppliers’ products pass FDA regulation.\u003c/p\u003e\\n\u003cp\u003eIf you can sell CBD products in your location, try offering these formats and varieties:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eCBD oils\u003c/li\u003e\\n\u003cli\u003eSupplements\u003c/li\u003e\\n\u003cli\u003eCBD tinctures\u003c/li\u003e\\n\u003cli\u003eLotions and creams\u003c/li\u003e\\n\u003cli\u003ePet CBD oils\u003c/li\u003e\\n\u003cli\u003eBath bombs\u003c/li\u003e\\n\u003cli\u003eCBD sprays\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eBaby products\u003c/h3\u003e\\n\u003cp\u003eParents and caregivers spend more than \u003ca href=\\\"https://www.statista.com/topics/7365/baby-products-market-worldwide/#topicHeader__wrapper\\\"\u003e$67 billion\u003c/a\u003e on baby care products each year—a figure set to reach nearly $100 billion by 2027.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/niche-markets\\\"\u003eNiche markets\u003c/a\u003e are emerging in the baby space. Take the gender reveal industry as an example. An increasing number of soon-to-be parents are hosting parties to announce the gender of their baby. According to Google Trends, searches for \u003ca href=\\\"https://trends.google.com/trends/explore?geo=US\u0026amp;q=gender%20reveal%20ideas\u0026amp;hl=en\\\"\u003egender reveal ideas\u003c/a\u003e have increased over recent years, particularly in southern states such as Mississippi.\u003c/p\u003e\\n\u003cp\u003eServe this demand by dropshipping products to help expectant parents plan unique and fun gender reveal parties. Or, consider selling these baby products as part of your next dropshipping business idea:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eKids’ toys\u003c/li\u003e\\n\u003cli\u003eDiapers\u003c/li\u003e\\n\u003cli\u003eStrollers\u003c/li\u003e\\n\u003cli\u003eStair gates\u003c/li\u003e\\n\u003cli\u003eBreast milk pumps\u003c/li\u003e\\n\u003cli\u003eOrganic baby food\u003c/li\u003e\\n\u003cli\u003eBaby monitors\u003c/li\u003e\\n\u003cli\u003eChanging mats\u003c/li\u003e\\n\u003cli\u003eBaby carriers\u003c/li\u003e\\n\u003cli\u003eBooster seats\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eFitness products\u003c/h3\u003e\\n\u003cp\u003eWhen the COVID-19 pandemic forced employees to work from home, \u003ca href=\\\"https://www.frontiersin.org/articles/10.3389/fpsyg.2020.570567/full\\\"\u003eexercise levels increased\u003c/a\u003e. And while memories of the pandemic recede, new exercise habits have stayed.\u003c/p\u003e\\n\u003cp\u003eFitness trackers are one \u003ca href=\\\"/blog/dropshipping-niches\\\"\u003edropshipping niche\u003c/a\u003e that’s exploded in popularity. Smartwatch shipments are forecasted to hit \u003ca href=\\\"https://www.statista.com/statistics/878144/worldwide-smart-wristwear-shipments-forecast/\\\"\u003e402 million units\u003c/a\u003e by 2027, with global consumers spending more than \u003ca href=\\\"https://www.statista.com/statistics/1065284/wearable-devices-worldwide-spending/\\\"\u003e$93 billion\u003c/a\u003e on wrist activity trackers in 2022.\u003c/p\u003e\\n\u003cp\u003eAside from fitness technology, consider dropshipping the following exercise products:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eYoga mats\u003c/li\u003e\\n\u003cli\u003eFoam rollers\u003c/li\u003e\\n\u003cli\u003eGym gloves\u003c/li\u003e\\n\u003cli\u003eJump ropes\u003c/li\u003e\\n\u003cli\u003eProtein powders\u003c/li\u003e\\n\u003cli\u003eFitness trackers\u003c/li\u003e\\n\u003cli\u003eTrampolines\u003c/li\u003e\\n\u003cli\u003eStep blocks\u003c/li\u003e\\n\u003cli\u003eResistance bands\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003ePet products\u003c/h3\u003e\\n\u003cp\u003eAround \u003ca href=\\\"https://americanpetproducts.org/industry-trends-and-stats\\\"\u003e82 million\u003c/a\u003e American households own a pet, contributing to a $150 billion industry.\u003c/p\u003e\\n\u003cp\u003eCapitalize on our love for furry friends by finding a lucrative \u003ca href=\\\"/blog/pet-business\\\"\u003ebusiness idea in the pet industry\u003c/a\u003e. Dog vitamins, for example, are just one huge area of spend. Owners splash $81 per year on supplements to keep their dogs healthy.\u003c/p\u003e\\n\u003cp\u003eOther pet-related items to dropship include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eFood\u003c/li\u003e\\n\u003cli\u003eLeashes\u003c/li\u003e\\n\u003cli\u003eCollars\u003c/li\u003e\\n\u003cli\u003eCat litter\u003c/li\u003e\\n\u003cli\u003eRaw bones\u003c/li\u003e\\n\u003cli\u003eBird seeds\u003c/li\u003e\\n\u003cli\u003eCage water bottles\u003c/li\u003e\\n\u003cli\u003eDrying coats\u003c/li\u003e\\n\u003cli\u003ePet ID tags\u003c/li\u003e\\n\u003cli\u003eSlow feeding bowls\u003c/li\u003e\\n\u003cli\u003eGrass patches\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eCar accessories\u003c/h3\u003e\\n\u003ccenter\u003e\\n\u003cblockquote data-video-id=\\\"7353380741645864238\\\" cite=\\\"https://www.tiktok.com/@jeanettttt/video/7353380741645864238\\\" class=\\\"tiktok-embed\\\"\u003e\\n\u003csection\u003e\u003ca href=\\\"https://www.tiktok.com/@jeanettttt?refer=embed\\\" title=\\\"@jeanettttt\\\" target=\\\"_blank\\\"\u003e@jeanettttt\u003c/a\u003e some car decorations I got for my car 💕💕 dooo we like ?!? 🤭 What else should I add? If you are looking for girly accessories for your new car, check out amazon, temu, and tiktok shop!! \u003ca href=\\\"https://www.tiktok.com/music/Jump-7349039536389195778?refer=embed\\\" title=\\\"♬ Jump - Tyla \u0026amp; Gunna \u0026amp; Skillibeng\\\" target=\\\"_blank\\\"\u003e♬ Jump - Tyla \u0026amp; Gunna \u0026amp; Skillibeng\u003c/a\u003e\u003c/section\u003e\\n\u003c/blockquote\u003e\\n\u003cscript src=\\\"https://www.tiktok.com/embed.js\\\" async=\\\"\\\"\u003e\u003c/script\u003e\\n\u003c/center\u003e\\n\u003cp\u003eIn 2023, worldwide car sales were at \u003ca href=\\\"https://www.statista.com/statistics/200002/international-car-sales-since-1990/\\\"\u003e75.3 million\u003c/a\u003e. Give the millions of consumers who own one the chance to make their driving experiences more enjoyable by dropshipping car accessories.\u003c/p\u003e\\n\u003cp\u003eAccessories don’t necessarily mean body parts or engine components. Many people look for lower-priced gadgets to enhance their vehicle’s interior. \u003c/p\u003e\\n\u003cp\u003eTikTok is a great source of inspiration for these less technical dropshipping products. A quick search for “car accessories” retrieves dozens of popular videos—some with millions of views—in which users share their favorite car accessories they’ve found on Amazon. Use them as inspiration when sourcing products for your dropshipping store. That could be:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eAir fresheners\u003c/li\u003e\\n\u003cli\u003eCar mats\u003c/li\u003e\\n\u003cli\u003eCar cleaning kits\u003c/li\u003e\\n\u003cli\u003eCup holders\u003c/li\u003e\\n\u003cli\u003eSteering wheel covers\u003c/li\u003e\\n\u003cli\u003eDash cams\u003c/li\u003e\\n\u003cli\u003eCar hoovers\u003c/li\u003e\\n\u003cli\u003eNeck pillows\u003c/li\u003e\\n\u003cli\u003eTablet holders\u003c/li\u003e\\n\u003cli\u003eTrunk organizers\u003c/li\u003e\\n\u003cli\u003eWiper blades\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eHome tools\u003c/h3\u003e\\n\u003cp\u003eHome improvement sales are predicted to exceed \u003ca href=\\\"https://www.statista.com/statistics/239753/total-sales-of-home-improvement-retailers-in-the-us/\\\"\u003e$600 billion\u003c/a\u003e by 2027, making it one of the largest consumer markets. Dropship home gadgets, hardware, and decorating accessories to build a profitable business in this niche.\u003c/p\u003e\\n\u003cp\u003eThomas Sleeth, founder of dropshipping resource \u003ca href=\\\"https://www.dropshippinghustle.com\\\"\u003eDropshipping Hustle\u003c/a\u003e, thinks the home improvement industry is a great choice for new dropshipping businesses. He says, “The best dropshipping products for this year will be anything in the off-the-grid living and homesteading space.\u003c/p\u003e\\n\u003cp\u003e“These niches are continuing their upward trajectory trend, and there are a ton of different supplies in these niches that can be targeted with high- or low-ticket dropshipping.”\u003c/p\u003e\\n\u003cp\u003ePopular home-related items to dropship include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eExtension leads\u003c/li\u003e\\n\u003cli\u003eDoorbells\u003c/li\u003e\\n\u003cli\u003eStep ladders\u003c/li\u003e\\n\u003cli\u003eSecurity cameras\u003c/li\u003e\\n\u003cli\u003eLint removers\u003c/li\u003e\\n\u003cli\u003eWine fridges\u003c/li\u003e\\n\u003cli\u003eHandheld vacuums\u003c/li\u003e\\n\u003cli\u003eCarpet cleaners\u003c/li\u003e\\n\u003cli\u003eLights\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eFurniture\u003c/h3\u003e\\n\u003cp\u003eIf you’re looking for a high-ticket dropshipping business idea in the home improvement market, consider dropshipping furniture. Products are often priced higher than small home improvement gadgets. The average hybrid queen-size mattress, for example, \u003ca href=\\\"https://sleepdoctor.com/best-mattress/how-much-does-a-mattress-cost/\\\"\u003esells for $2,000\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eThe hardest thing about \u003ca href=\\\"/blog/the-ultimate-guide-to-dropshipping-furniture\\\"\u003edropshipping furniture\u003c/a\u003e is the fact customers can’t always see the product they’re thinking of buying. Solve any pre-purchase anxiety and \u003ca href=\\\"/blog/customer-trust-checklist\\\"\u003ebuild consumer trust\u003c/a\u003e with extensive product photography, reviews from happy customers, and size charts to scale.\u003c/p\u003e\\n\u003cp\u003eFurniture-related items to dropship include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eMirrors\u003c/li\u003e\\n\u003cli\u003eBean bags\u003c/li\u003e\\n\u003cli\u003eBookshelves\u003c/li\u003e\\n\u003cli\u003eRugs\u003c/li\u003e\\n\u003cli\u003eLamps\u003c/li\u003e\\n\u003cli\u003eBedside tables\u003c/li\u003e\\n\u003cli\u003eDining chairs\u003c/li\u003e\\n\u003cli\u003eShelving units\u003c/li\u003e\\n\u003cli\u003eHome office chairs\u003c/li\u003e\\n\u003cli\u003eStanding desks\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eElectronics\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: start;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/amazon-electronics.png?v=1731435815\\\" alt=\\\"A screenshot of the Amazon Electronics homepage that features its different sub categories, with the Apple watch series 10 in the hero spot\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003eAmazon’s featured subcategories under the electronics category. \u003cem\u003eAmazon\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003eFrom computers to cameras, global consumers spend big on electronics each year. Estimates suggest the global consumer electronics market \u003ca href=\\\"https://www.statista.com/forecasts/1286653/worldwide-consumer-electronics-market-revenue\\\"\u003ewill reach $1.1 trillion\u003c/a\u003e in 2029. This type of product isn’t in short supply—you’ll find suppliers offering dropship electronics across all major dropshipping platforms.\u003c/p\u003e\\n\u003cp\u003eHowever, the electronics industry is another highly regulated niche. Reputable suppliers will be happy to supply a portable appliance test (PAT) certificate that confirms their electronics have been rigorously tested and meet safety standards.\u003c/p\u003e\\n\u003cp\u003eTo turn this niche into a profitable dropshipping business, source trending products like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eChargers\u003c/li\u003e\\n\u003cli\u003eCameras\u003c/li\u003e\\n\u003cli\u003eHeadphones\u003c/li\u003e\\n\u003cli\u003eSat navs\u003c/li\u003e\\n\u003cli\u003ePrinter ink\u003c/li\u003e\\n\u003cli\u003eScreen cleaners\u003c/li\u003e\\n\u003cli\u003eTV remote controls\u003c/li\u003e\\n\u003cli\u003eMemory cards\u003c/li\u003e\\n\u003cli\u003eSmart speakers\u003c/li\u003e\\n\u003cli\u003ePhone cases\u003c/li\u003e\\n\u003cli\u003eKettles\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow to choose a dropshipping business idea\u003c/h2\u003e\\n\u003cp\u003eDropshipping is a low-risk business model. However, you can increase the odds of ecommerce success by validating an idea before running with it.\u003c/p\u003e\\n\u003ch3\u003eEvaluate demand\u003c/h3\u003e\\n\u003cp\u003eBefore running with your next idea, see whether people are already talking about the product you’re thinking of selling.\u003c/p\u003e\\n\u003cp\u003eDo your own research with online tools like \u003ca href=\\\"https://trends.google.com/trends/\\\"\u003eGoogle Trends\u003c/a\u003e. The platform shows historical data for how many people search for that dropshipping business idea. Pay especially close attention to keywords on an upward trend. This indicates the product is becoming more popular and demand is increasing. Try to get there before competitors cotton on.\u003c/p\u003e\\n\u003cp\u003eThomas from Dropshipping Hustle recommends using Google Trends to see how interest in a product has changed over recent years, as well as checking monthly search volumes using \u003ca href=\\\"/blog/keyword-research-tools\\\"\u003ekeyword research tools\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eIf you’re torn between two dropshipping business ideas, use Google Trends’ comparison tool to evaluate demand for each term. Knowing one keyword is much more popular than the other can sway you in that direction.\u003c/p\u003e\\n\u003ch3\u003eCheck your competition\u003c/h3\u003e\\n\u003cp\u003eIf you go into a niche that’s already popular, it’s going to be super competitive. Paid ads will cost more and keywords will be more competitive for top products.\u003c/p\u003e\\n\u003cp\u003eTarget an entirely untapped niche, however, and there’s a risk that nobody will want to buy the products you’re dropshipping. It’ll be an uphill struggle to build a profitable business.\u003c/p\u003e\\n\u003cp\u003eUltimately, there is no “ideal” level of demand when selecting the \u003ca href=\\\"/blog/best-dropshipping-products\\\"\u003ebest dropshipping product\u003c/a\u003e. There are pros and cons when going niche versus hyper-competitive. The ideal competition level depends on the type of business you want to build.\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003eLow competition\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003eIf you’re struggling to find retailers selling similar products to the one you want to dropship, it’s not a bad sign. Going after a niche market can be a smart business move.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003ePros\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eIt’s easier to stand out.\u003c/li\u003e\\n\u003cli\u003eYou can build customer loyalty by being known as the go-to brand for a specific product.\u003c/li\u003e\\n\u003cli\u003eYou’re not at the mercy of competitors—many of whom are able to sway consumers with lower prices.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003eCons\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eDemand might not be as high.\u003c/li\u003e\\n\u003cli\u003eYou often need to take the quality-over-quantity approach.\u003c/li\u003e\\n\u003cli\u003eIt can be more expensive to find and acquire customers in a niche market.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003eHigh competition\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003eHundreds of other dropshippers selling comparable products might make it harder to stand out, but it proves demand is there. Look at their product pricing strategy and see whether it’s worth competing.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003ePros\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eProven demand from customers.\u003c/li\u003e\\n\u003cli\u003eWider variety of suppliers to choose from.\u003c/li\u003e\\n\u003cli\u003eA strong brand personality can help you charge a premium for comparable products.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003eCons\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eIt’s harder to stand out from established competitors.\u003c/li\u003e\\n\u003cli\u003eMost often, you compete on price—even when profit margins are already tight.\u003c/li\u003e\\n\u003cli\u003eYou’ll need to define your \u003ca href=\\\"/blog/unique-selling-proposition\\\"\u003eunique selling proposition\u003c/a\u003e upfront (and heavily market it).\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eFind dropshipping suppliers\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/dropshipping-suppliers\\\"\u003eDropshipping suppliers\u003c/a\u003e make or break your new business. They’re the ones responsible for manufacturing, packing, and shipping orders to your customers. Be sure that for whatever dropshipping business idea you choose, there are suppliers to work with.\u003c/p\u003e\\n\u003cp\u003eUse platforms like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.apliiq.com/\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eApliiq\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.dripshipper.io/\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eDripshipper\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.trendsi.com/\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eTrendsi\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.alibaba.com/\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eAlibaba\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.spocket.co/\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eSpocket\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eMost importantly, recruit a reliable supplier you can trust. \u003ca href=\\\"/blog/customer-complaints\\\"\u003eCustomer complaints\u003c/a\u003e will fall into your hands since the dropshipping supplier acts as a silent partner. Ask for their order accuracy rate, previous customer reviews, and minimum order quantity upfront. It’ll minimize the chances of a supplier’s problems ruining your own brand’s reputation.\u003c/p\u003e\\n\u003ch3\u003eOrder a sample\u003c/h3\u003e\\n\u003cp\u003eDropshipping isn’t a business you can start with no money—people pay a premium for higher quality products. Figure out whether it’s worth paying more for quality from your suppliers by ordering samples.\u003c/p\u003e\\n\u003cp\u003eLet’s say your supplier stocks three different varieties of the resistance bands you want to dropship:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eProduct A: \u003c/strong\u003e$2.49 cost price and made from low-quality rubber.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eProduct B: \u003c/strong\u003e$3.69 cost price and made from high-quality rubber.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eProduct C:\u003c/strong\u003e $6.29 cost price and made from recycled and sustainable materials.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eIf you’re looking for a dropshipping business idea that’ll make the most money, you might think Product A stands you in better ground to do that. Lower cost price means higher margins, right?\u003c/p\u003e\\n\u003cp\u003eHowever, people pay \u003ca href=\\\"https://www.mckinsey.com/industries/retail/our-insights/prioritizing-sustainability-in-the-consumer-sector\\\"\u003epremiums for sustainability\u003c/a\u003e. For example, after ordering all three products to sample, you might survey your target market and discover they’d pay $28 for Product C—a 79% profit margin (compared to 25% for A and 43% for B).\u003c/p\u003e\\n\u003cp\u003eOrdering samples in advance also gives you first-hand experience dealing with a supplier before your customers are involved. You’ll have the delivery communication emails, unboxing experience, and first impressions your customers get.\u003c/p\u003e\\n\u003ch3\u003eSurvey your target market\u003c/h3\u003e\\n\u003cp\u003eYour target market is the group of people who will buy your products. Instead of finding a dropshipping product idea and hoping there’s a market for it, \u003ca href=\\\"/blog/target-audience\\\"\u003esurvey your target audience\u003c/a\u003e to see:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eWhether they’d buy the product\u003c/li\u003e\\n\u003cli\u003eHow they’d discover it (i.e., your best marketing channels)\u003c/li\u003e\\n\u003cli\u003eHow much they’d pay\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThere are two ways this process tends to go sideways. First, people are notoriously awful at telling you what they would do or would buy. It’s difficult to get honest opinions when no real money is at stake.\u003c/p\u003e\\n\u003cp\u003eSecondly, small business owners often turn toward their family and friends for market research. They ask if they’d buy a product, only to hear everyone say yes because they didn’t want to hurt a budding entrepreneurs’ feelings.\u003c/p\u003e\\n\u003cp\u003eSolve these issues and ask hard-hitting questions that allow you to verify whether what you think is a great business idea would make money. That includes:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eHow would this product impact your life or daily routine?\u003c/li\u003e\\n\u003cli\u003eWhat products are you currently using to solve this problem?\u003c/li\u003e\\n\u003cli\u003eWhich features do you find the most/least useful?\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eCalculate your profit margin\u003c/h3\u003e\\n\u003cp\u003eOnce you subtract the wholesale price of a product and your overheads, are you left with any profit? Good business ideas are those where \u003ca href=\\\"/blog/product-sourcing-apps\\\"\u003eproducts are sourced\u003c/a\u003e at a low price and resold higher.\u003c/p\u003e\\n\u003cp\u003eUse Shopify’s \u003ca href=\\\"/tools/profit-margin-calculator\\\"\u003efree profit margin calculator\u003c/a\u003e to see how much money you’re left with after buying the product from a supplier and paying their fee for \u003ca href=\\\"/blog/dropshipping-fulfillment\\\"\u003epicking, packing, and shipping\u003c/a\u003e.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/profit-margin.png?v=1731436614\\\" alt=\\\"Shopify calculator showing if you buy a product at $3.57 and add a 50% markup, your profit would be $1.79.\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003eIf you buy a product at $3.57 and add a 50% markup, your profit would be $1.79.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eOne route is to find the absolute cheapest product and sell it for as high a price possible. But that strategy comes with risk. You often have to sell as many products as you can, rather than focusing on high-quality customers and building sustainable business.\u003c/p\u003e\\n\u003cp\u003eInvest in brand-building if \u003ca href=\\\"/blog/profit-margin\\\"\u003eincreasing your profit margin\u003c/a\u003e is the ultimate goal. Consumers pay a premium to shop with brands that:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eAre sustainable\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/research/future-of-commerce/future-of-ecommerce\\\"\u003eHave a community\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/brand-values\\\"\u003eHave strong brand values\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eEven if cost prices and competitor RRPs are low, make your dropshipping brand the go-to ecommerce website for consumers who want more than the ordinary.\u003c/p\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/xQWUm_eHjGk?si=H6l7vrxc2i3oEmUn\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003ch2\u003eStart a dropshipping business today\u003c/h2\u003e\\n\u003cp\u003eThe success of your dropshipping store depends on the product you choose.\u003c/p\u003e\\n\u003cp\u003eBuild a small, low maintenance (and low cost) \u003ca href=\\\"/online\\\"\u003eonline store with Shopify\u003c/a\u003e to validate your dropshipping business idea and test a marketing strategy. Choose three to five products in the same niche. Invest more time and effort into products proven to sell for the best chance of success.\u003c/p\u003e\\n\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n \u003cdiv itemscope itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n \u003ch2 id=\\\"4\\\"\u003eDropshipping business idea FAQ\u003c/h2\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eWhat are the best dropshipping ideas?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eNot too high in competition\u003c/li\u003e\\n\u003cli\u003eHigh-quality products\u003c/li\u003e\\n\u003cli\u003eRoom for healthy profit margins\u003c/li\u003e\\n\u003cli\u003eReliable suppliers available\u003c/li\u003e\\n\u003cli\u003eGood product-market fit\u003c/li\u003e\\n\u003c/ul\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat products are successful for dropshipping?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eCoffee\u003c/li\u003e\\n\u003cli\u003eJewelry\u003c/li\u003e\\n\u003cli\u003eClothing\u003c/li\u003e\\n\u003cli\u003eBooks\u003c/li\u003e\\n\u003cli\u003eAccessories\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat items will be popular in 2025?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003ePet carriers\u003c/li\u003e\\n\u003cli\u003eHousehold cleaning products\u003c/li\u003e\\n\u003cli\u003eFalse eyelash accessories\u003c/li\u003e\\n\u003cli\u003eStanding desks\u003c/li\u003e\\n\u003cli\u003eTreadmill walking pads\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Dropshipping makes it simple to sell products online without investing a lot of money. When managed well, it can help you create a thriving online business.\",\"\u003cimg alt=\\\"A lightbulb rises from a cardboard box representing dropshipping ideas\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/dropshipping-biz-ideas.png?v=1717273615\\\"\u003e\\n\u003cp\u003eDropshipping makes it simple to sell products online without investing a lot of money. When managed well, it can help you create a thriving online business.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2285,\"_1186\":2282},\"100+ Dropshipping Business Ideas to Inspire You \",{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2288,-5,-5,2290],{\"_1831\":1867,\"_1868\":2289,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/6492023-drop-shipping-the-easiest-way-to-sell-online\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/6492023-drop-shipping-the-easiest-way-to-sell-online\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/6492023-drop-shipping-the-easiest-way-to-sell-online\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/6492023-drop-shipping-the-easiest-way-to-sell-online\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/6492023-drop-shipping-the-easiest-way-to-sell-online\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/6492023-drop-shipping-the-easiest-way-to-sell-online\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/6492023-drop-shipping-the-easiest-way-to-sell-online\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/6492023-drop-shipping-the-easiest-way-to-sell-online\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/6492023-drop-shipping-the-easiest-way-to-sell-online\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/6492023-drop-shipping-the-easiest-way-to-sell-online\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/6492023-drop-shipping-the-easiest-way-to-sell-online\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/6492023-drop-shipping-the-easiest-way-to-sell-online\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/6492023-drop-shipping-the-easiest-way-to-sell-online\\\",\\\"it\\\":\\\"https://www.shopify.com/it/blog/dropshipping-metodo-veloce-e-a-basso-costo-per-testare-nuove-idee-di-prodotto\\\"}\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"12 Nov 2024\",{\"_1831\":1832,\"_158\":2293,\"_1583\":2294,\"_334\":2295,\"_1836\":2296,\"_1838\":2297,\"_1848\":2299,\"_123\":2300,\"_1851\":2301,\"_1853\":2301,\"_1660\":2302,\"_1857\":2303,\"_1864\":2304,\"_1878\":2298,\"_1879\":-5,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2310,\"_1885\":2296},\"gid://shopify/Article/556084625442\",\"influencer-marketing-statistics\",\"28 Important Influencer Marketing Statistics To Know in 2025\",\"2024-11-11T06:30:00Z\",{\"_1831\":1840,\"_378\":2298,\"_1842\":-5,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/influencer_20marketing_20statistics_9c7fd607-65f5-457b-9bf9-398e2b05a99c.png?v=1729284680\",[719],\"\u003cp\u003eIt’s no secret social media has become a global phenomenon. Roughly \u003ca href=\\\"https://datareportal.com/social-media-users\\\"\u003e64%\u003c/a\u003e of the world’s population is active on some kind of social media platform, be it Facebook, Instagram, or Twitch. However, users aren’t just following their friends; \u003ca href=\\\"https://sproutsocial.com/insights/importance-of-social-media-marketing-in-business/\\\"\u003e68% of users\u003c/a\u003e also follow their favorite brands.\u003c/p\u003e\\n\u003cp\u003eCentral to social media’s rise are influencers, the people (and pets) who’ve become popular because they offer tips, personal insights, and entertainment tailored to their audiences. By collaborating with influencers, brands can drive a sustainable stream of new customers toward their products and services.\u003c/p\u003e\\n\u003cp\u003eTo determine whether influencer marketing is right for your business, dive into these 30+ influencer marketing statistics about the average costs, engagement, and \u003ca href=\\\"/blog/what-is-return-on-investment\\\"\u003ereturn on investment\u003c/a\u003e (ROI) you can expect. \u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is influencer marketing?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eThe influencer marketing landscape\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eTypes of influencers\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eDemographics most impacted by influencers\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003ePlatform-specific influencer marketing statistics\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eHow much do influencers cost?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eThe ROI of influencer marketing\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eInfluencer marketing challenges\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eThe state of influencer marketing in 2024 and beyond\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance, all from Shopify admin.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://apps.shopify.com/collabs?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\\\" target=\\\"_blank\\\"\u003eDiscover Shopify Collabs\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is influencer marketing?\u003c/h2\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/influencer-marketing\\\"\u003eInfluencer marketing\u003c/a\u003e is a social media strategy where brands partner with people who have a large, engaged social media audience. Many influencers are bloggers, celebrities, or experts in their fields, but anyone from any background can attain a social media following. For brands, the appeal of a partnership comes from the authority and positive association that influencers can transfer to their business. \u003c/p\u003e\\n\u003cp\u003eThere are several ways brands can partner with influencers. For example, ecommerce brands can give away free products to influencers in the hopes they’ll share a review with their followers. Alternatively, a brand can pay for a sponsored endorsement or collaborate with an influencer to create paid ads.\u003c/p\u003e\\n\u003cp\u003eThe value of influencer marketing lies in the fact that \u003ca href=\\\"https://www.matternow.com/blog/consumers-seek-influencers-who-keep-it-real/\\\"\u003e69% of consumers\u003c/a\u003e trust influencers’ recommendations over information straight from a brand. For this reason, the primary goal when running influencer campaigns is to create \u003ca href=\\\"/blog/user-generated-content\\\"\u003euser-generated content\u003c/a\u003e (UGC). \u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eThe influencer marketing landscape\u003c/h2\u003e\\n\u003cp\u003eNow that we know what influencer marketing is, let’s take a look at the current landscape with some big-picture influencer marketing statistics:\u003c/p\u003e\\n\u003ch3\u003eThe influencer marketing industry is worth $24 billion\u003c/h3\u003e\\n\u003cp\u003eInfluencer marketing is big business. The influencer marketing market size was projected to reach \u003ca href=\\\"https://influencermarketinghub.com/ebooks/Influencer_Marketing_Benchmark_Report_2024.pdf\\\"\u003e$24 billion\u003c/a\u003e by the end of 2024, up from \u003ca href=\\\"https://statista.com/statistics/1092819/global-influencer-market-size\\\"\u003e$21.1 billion\u003c/a\u003e in 2023. \u003c/p\u003e\\n\u003ch3\u003eHalf of marketers use influencer marketing\u003c/h3\u003e\\n\u003cp\u003eThe influencer marketing industry is booming because so many marketers are leaning on influencers’ credibility. \u003ca href=\\\"https://www.hubspot.com/hubfs/2024%20State%20of%20Marketing%20Report/2024-State-of-Marketing-HubSpot-CXDstudio-FINAL.pdf?hubs_signup-url=www.hubspot.com%2Fstate-of-marketing\u0026amp;hubs_signup-cta=Submit\u0026amp;_gl=1*10yyqqa*_gcl_au*OTAzNTQxNjQ2LjE3MjgzMzYyMjU.\u0026amp;_ga=2.194263209.567525328.1730745300-67785408.1711508115\\\"\u003eHubSpot\u003c/a\u003e found that, in 2023, half of marketers worked with influencers. According to HubSpot, “Marketers at B2C brands and agencies were more likely to have worked with influencers than those at \u003ca href=\\\"/enterprise/blog/b2b-ecommerce\\\"\u003eB2B\u003c/a\u003e brands and on in-house teams.”\u003c/p\u003e\\n\u003ch3\u003eMore than half of brands working with influencers run ecommerce stores\u003c/h3\u003e\\n\u003cp\u003eWhich types of brands contribute most to the influencer marketing industry’s ballooning worth? \u003ca href=\\\"https://influencermarketinghub.com/influencer-marketing-benchmark-report/\\\"\u003eData shows\u003c/a\u003e that 57.6% of brands working with influencers have ecommerce stores.\u003c/p\u003e\\n\u003cp\u003eThis statistic demonstrates the rise of ecommerce businesses and suggests that they are particularly well-suited to the influencer marketing model. Because ecommerce stores are accessible to anyone around the world, they can share products with collaborators everywhere. In turn, influencers can easily link to a store without being limited by geography.\u003c/p\u003e\\n\u003ch3\u003e36% of brands say influencer content outperforms branded content\u003c/h3\u003e\\n\u003cp\u003eBrands are seeing increasing returns from influencers, with \u003ca href=\\\"https://influencermarketinghub.com/influencer-marketing-benchmark-report/\\\"\u003e84.8%\u003c/a\u003e finding influencer marketing effective and 36% stating that influencer content outperforms brand-created content.\u003c/p\u003e\\n\u003cp\u003eInfluencer marketing is a popular \u003ca href=\\\"/blog/digital-marketing\\\"\u003edigital marketing\u003c/a\u003e channel because people trust influencers’ recommendations more than branded (and often biased) social media content. It’s why \u003ca href=\\\"https://www.linqia.com/wp-content/uploads/2023/09/Linqia-2023-State-of-Influencer-Marketing-Report.pdf\\\"\u003e36%\u003c/a\u003e of marketers say influencer content outperforms brand-created content on social media.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eTypes of influencers\u003c/h2\u003e\\n\u003cp\u003eSearch for the type of influencer you want to collaborate with and you’ll see hundreds (if not thousands) of potential partners. But how do you choose the person you want to collaborate with on your influencer marketing campaigns?\u003c/p\u003e\\n\u003cp\u003eInfluencers are broken down into five categories, each based on the follower count of their most popular account:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eNano-influencers:\u003c/strong\u003e between 500 and 10,000 followers\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMicro-influencers:\u003c/strong\u003e between 10,000 and 100,000 followers\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMid-tier influencers:\u003c/strong\u003e between 100,000 and 500,000 followers\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMacro-influencers:\u003c/strong\u003e between 500,000 and 1 million followers\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMega-influencers:\u003c/strong\u003e more than 1 million followers\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eHere are three stats on how they compare:\u003c/p\u003e\\n\u003ch3\u003eNano-influencers have the highest engagement rate\u003c/h3\u003e\\n\u003cp\u003eGranted, follower count is an important metric to consider in influencer marketing. However, engagement rate—the percentage of their audience who follow their page and like, comment, or share their content—is crucial, too.\u003c/p\u003e\\n\u003cp\u003eThe higher the engagement rate of your potential influencer partner, the more likely they are to sway what their followers think (and buy). According to \u003ca href=\\\"https://www.hubspot.com/hubfs/2024%20State%20of%20Marketing%20Report/2024-State-of-Marketing-HubSpot-CXDstudio-FINAL.pdf?hubs_signup-url=www.hubspot.com%2Fstate-of-marketing\u0026amp;hubs_signup-cta=Submit\u0026amp;_gl=1*10yyqqa*_gcl_au*OTAzNTQxNjQ2LjE3MjgzMzYyMjU.\u0026amp;_ga=2.194263209.567525328.1730745300-67785408.1711508115\\\"\u003e47% of marketers\u003c/a\u003e, they’ve had successful partnerships with smaller micro-creators.\u003c/p\u003e\\n\u003cp\u003eData from \u003ca href=\\\"https://hypeauditor.com/resources/whitepapers/state-of-influencer-marketing-2023/\\\"\u003eHypeAuditor\u003c/a\u003e found that nano-influencers with fewer than 5,000 followers have the highest engagement rates (2.53%). This engagement seems to decrease as the follower count skyrockets, until reaching the mega-influencer level (0.92%).\u003c/p\u003e\\n\u003ch3\u003eNano-influencers account for 65% of all Instagram influencers\u003c/h3\u003e\\n\u003cp\u003eSpeaking of higher engagement rates for smaller influencers, the same survey also found that it’s easier for \u003ca href=\\\"/blog/ecommerce-brands\\\"\u003eecommerce brands\u003c/a\u003e to find smaller partners to collaborate with on Instagram influencer campaigns. Now, anyone can \u003ca href=\\\"/blog/make-money-on-instagram\\\"\u003emake money on Instagram\u003c/a\u003e with just a few thousand followers—with influencing becoming a target career path for \u003ca href=\\\"https://pro.morningconsult.com/analysis/gen-z-interest-influencer-marketing\\\"\u003e57%\u003c/a\u003e of young people.\u003c/p\u003e\\n\u003ch3\u003eMarketers are most interested in working with mid-tier influencers\u003c/h3\u003e\\n\u003cp\u003eMid-tier influencers have decent engagement rates and are in large supply—so it’s no surprise that marketers and brands are more interested in working with mid-tier influencers than traditional celebrities for influencer marketing campaigns.\u003c/p\u003e\\n\u003cp\u003eThe majority (\u003ca href=\\\"https://www.linqia.com/wp-content/uploads/2023/09/Linqia-2023-State-of-Influencer-Marketing-Report.pdf\\\"\u003e81%\u003c/a\u003e) of marketers say macro-influencers top their list of ideal influencers, shortly followed by micro-influencers (74%).\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🌵 Success Story: TikTok’s Plant Mom Spun Virality Into a Brand\u003c/p\u003e\\n\u003cp\u003eGet inspired by Sonja Detrinidad, a mortgage professional turned succulent influencer who monetized her audience to start her plant business, Partly Sunny Projects.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/blog/mortgage-professional-turned-tiktok-plant-mom\\\" target=\\\"_blank\\\"\u003eRead Sonja's story\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"4\\\"\u003eDemographics most impacted by influencers\u003c/h2\u003e\\n\u003cp\u003eThe number of people active on social media differs by generation, which means that certain demographics are more attuned to influencer recommendations than others. Here’s how it shakes out statistically:\u003c/p\u003e\\n\u003ch3\u003eGen Z is most influenced by social media influencers\u003c/h3\u003e\\n\u003cp\u003eThe success of your influencer marketing campaigns depends on the makeup of your \u003ca href=\\\"/blog/target-audience\\\"\u003etarget audience\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eIf they’re mostly Generation Z, or people born between 1997 and 2012, you’re in luck: that demographic is most likely to engage with influencer marketing efforts. \u003ca href=\\\"https://captiv8.io/blog/2024/01/16/10-stats-to-consider-when-marketing-to-gen-z/\\\"\u003eData\u003c/a\u003e show that 74% of Gen Z shoppers say they spend the bulk of their free time online, and influencers are the \u003ca href=\\\"https://www.hubspot.com/hubfs/2024%20State%20of%20Marketing%20Report/2024-State-of-Marketing-HubSpot-CXDstudio-FINAL.pdf?hubs_signup-url=www.hubspot.com%2Fstate-of-marketing\u0026amp;hubs_signup-cta=Submit\u0026amp;_gl=1*10yyqqa*_gcl_au*OTAzNTQxNjQ2LjE3MjgzMzYyMjU.\u0026amp;_ga=2.194263209.567525328.1730745300-67785408.1711508115\\\"\u003eprimary product discovery channel\u003c/a\u003e for this demographic.\u003c/p\u003e\\n\u003ch3\u003eBoomers are far less likely to be swayed by influencers\u003c/h3\u003e\\n\u003cp\u003eUnfortunately, influencer marketing gets a bit more challenging when you’re going after older consumers, as the percentage of people following social media influencers decreases with age. According to Statista, “roughly two-thirds of Millennials followed and purchased goods from the social media accounts of brands” in 2023. This is compared to half of Gen Z users and only 11% of baby boomers. \u003c/p\u003e\\n\u003ch3\u003eSlightly more men follow social media influencers than women\u003c/h3\u003e\\n\u003cp\u003eData from \u003ca href=\\\"https://www.statista.com/forecasts/1406682/influencer-content-creators-followers-worldwide-by-gender\\\"\u003eStatista\u003c/a\u003e found that more men than women follow social media influencers: approximately 95% of men follow influencers, compared to 93% of women.\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003ePlatform-specific influencer marketing statistics\u003c/h2\u003e\\n\u003cp\u003eYou’ll \u003ca href=\\\"/blog/influencer-marketing-platforms-to-find-creators\\\"\u003efind influencers\u003c/a\u003e on a variety of different social media platforms. Their popularity, follower count, and average engagement rate differ from platform to platform, as do the number of users who buy products via influencer campaigns. Here are some stats to consider as you go about finding a platform or two to focus on: \u003c/p\u003e\\n\u003ch3\u003e46.7% of marketers consider TikTok the most important influencer marketing channel\u003c/h3\u003e\\n\u003cp\u003eData shows that TikTok and Instagram lead the way in popularity. In 2024, \u003ca href=\\\"https://influencermarketinghub.com/influencer-marketing-benchmark-report/\\\"\u003e69% of brands use TikTok\u003c/a\u003e in their influencer marketing campaigns, making it the most popular channel, while 47% continue to rely on Instagram and 33% on YouTube. Instagram has dropped in popularity, from 76% last year to 47% in 2024. Some \u003ca href=\\\"https://influencermarketinghub.com/influencer-marketing-benchmark-report/\\\"\u003e46.7% of marketers\u003c/a\u003e consider Instagram the most important influencer marketing hub for their business.\u003c/p\u003e\\n\u003cp\u003eThe popularity of \u003ca href=\\\"/blog/tiktok-marketing\\\"\u003eTikTok marketing\u003c/a\u003e is great news for brands who want to capitalize on influencer campaigns—especially considering high-profile users on the platform have excellent engagement rates. Nano-influencers on TikTok have an incredible \u003ca href=\\\"https://grin.co/influencer-marketing-tools/engagement-rate-calculator/\\\"\u003e18%\u003c/a\u003e engagement rate, trumping Instagram’s 5% average and 3.5% for YouTube influencers.\u003c/p\u003e\\n\u003cp\u003eTo partner with TikTok influencers, start by looking at the typical engagement rates on their video content. Across their most recent videos, how does the number of likes compare to the number of people who’ve watched the video? Allow highly engaging influencers to make suggestions or take creative ownership of the content, then let them experiment to see what resonates the most. “What works well for us is an up-close image of the influencer holding our product,” says Emily Chong, founder of \u003ca href=\\\"/blog/healthish-influencer-marketing\\\"\u003eHealthish\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3\u003eFewer brands rely on Facebook for influencer marketing\u003c/h3\u003e\\n\u003cp\u003eFacebook has been causing problems for retailers since its move toward a pay-to-play model. Organic reach—the percentage of followers who see a business’s organic content—has been slowly declining.\u003c/p\u003e\\n\u003cp\u003eIt’s no wonder that Facebook is one of the only social media channels with declining influencer marketing activity. Now, \u003ca href=\\\"https://influencermarketinghub.com/influencer-marketing-benchmark-report/\\\"\u003ejust 28%\u003c/a\u003e of brands rely on Facebook’s influencer marketing potential.\u003c/p\u003e\\n\u003cp\u003eThat said, ecommerce brands have access to a whole host of Facebook features that make it easy to collaborate with influencers outside of traditional posts. For example, you could:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003ePartner with an influencer to host a livestream\u003c/li\u003e\\n\u003cli\u003ePay to amplify an influencer’s Facebook endorsement \u003c/li\u003e\\n\u003cli\u003eCreate Facebook Stories that appear at the top of users’ Facebook feeds\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"6\\\"\u003eHow much do influencers cost?\u003c/h2\u003e\\n\u003cp\u003eEach social media channel has a wealth of influencers to choose from, but how much should you prepare to spend when partnering with an influencer for sponsored posts?\u003c/p\u003e\\n\u003cp\u003eTo help answer this question, \u003ca href=\\\"https://influencermarketinghub.com/influencer-rates/\\\"\u003eInfluencer Marketing Hub\u003c/a\u003e determined the influencer marketing spend you should budget for each type of influencer:\u003c/p\u003e\\n\u003ch3\u003eNano-influencers charge between $2 and $250 per social media post\u003c/h3\u003e\\n\u003cp\u003eNano-influencers are often written off when brands look to the influencer marketing industry. Granted, they have a smaller follower count (10,000 followers at most), but they also tend to have the highest engagement rates, meaning followers are tuned into their recommendations.\u003c/p\u003e\\n\u003cp\u003eThe good news is that nano-influencers demand the lowest rates per sponsored post. Expect to pay:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e$10 to $100 for an Instagram post\u003c/li\u003e\\n\u003cli\u003e$20 to $200 for a YouTube video\u003c/li\u003e\\n\u003cli\u003e$5 to $25 for a TikTok video\u003c/li\u003e\\n\u003cli\u003e$2 to $20 for an X post\u003c/li\u003e\\n\u003cli\u003e$25 to $250 for a Facebook post\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eMicro-influencers charge between $25 and $1,250 per social media post\u003c/h3\u003e\\n\u003cp\u003eWith up to 100,000 followers, \u003ca href=\\\"/blog/influencer-marketing-campaigns\\\"\u003emicro-influencers\u003c/a\u003e charge slightly more per sponsored post. As a rough guideline, expect to pay:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e$100 to $500 for an Instagram post\u003c/li\u003e\\n\u003cli\u003e$200 to $1,000 for a YouTube video\u003c/li\u003e\\n\u003cli\u003e$25 to $125 for a TikTok video\u003c/li\u003e\\n\u003cli\u003e$20 to $100 for an X post\u003c/li\u003e\\n\u003cli\u003e$250 to $1,250 for a Facebook post\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eIf you’re working with a micro-influencer, test the waters with a sponsored \u003ca href=\\\"/blog/how-to-use-instagram-stories\\\"\u003eInstagram Story\u003c/a\u003e or short \u003ca href=\\\"/blog/tiktok-video-ideas\\\"\u003eTikTok video\u003c/a\u003e. It’s the cheapest way to judge whether an influencer’s audience is a good fit for your brand—especially if the influencer shares their Story performance data post-collaboration.\u003c/p\u003e\\n\u003ch3\u003eMid-tier influencers charge up to $12,500 per social media post\u003c/h3\u003e\\n\u003cp\u003eInfluencers with up to half a million followers demand higher fees because they have a wider pool of potential customers for brands to tap into. They typically earn:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e$500 to $5,000 for an Instagram post\u003c/li\u003e\\n\u003cli\u003e$1,000 to $10,000 for a YouTube video\u003c/li\u003e\\n\u003cli\u003e$125 to $1,250 for a TikTok video\u003c/li\u003e\\n\u003cli\u003e$100 to $1,000 for an X post\u003c/li\u003e\\n\u003cli\u003e$1,250 to $12,500 for a Facebook post\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eMacro-influencers can charge up to $25,000 per sponsored post\u003c/h3\u003e\\n\u003cp\u003eMacro-influencers have between 500,000 and one million followers on their largest social media account. Influencer Marketing Hub shows that their rates can range between:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e$5,000 to $10,000 for an Instagram post\u003c/li\u003e\\n\u003cli\u003e$10,000 to $20,000 for a YouTube video\u003c/li\u003e\\n\u003cli\u003e$1,250 to $2,500 for a TikTok video\u003c/li\u003e\\n\u003cli\u003e$1,000 to $2,000 for an X post\u003c/li\u003e\\n\u003cli\u003e$12,500 to $25,000 for a Facebook post\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eMega-influencers can charge beyond $1 million per social media post\u003c/h3\u003e\\n\u003cp\u003eDefined as those with more than a million followers, celebrities and mega-influencers earn the most for sponsored content. Influencer Marketing Hub gave estimates of:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e$10,000+ for an Instagram post\u003c/li\u003e\\n\u003cli\u003e$20,000+ for a YouTube video\u003c/li\u003e\\n\u003cli\u003e$2,500+ for a TikTok video\u003c/li\u003e\\n\u003cli\u003e$2,000 for an X post\u003c/li\u003e\\n\u003cli\u003e$25,000 for a Facebook post\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThat being said, some celebrity influencers demand even more for sponsored content. Footballer Cristiano Ronaldo reportedly charges $2.3 million per sponsored post. Reality star Kylie Jenner is said to demand $1.8 million.\u003c/p\u003e\\n\u003cp\u003eIf you decide to go this route, you may have to go through an influencer’s managing team to confirm a sponsorship. Some provide management contact info in their \u003ca href=\\\"/blog/instagram-bio\\\"\u003eInstagram bios\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3\u003eHow influencers are paid\u003c/h3\u003e\\n\u003cp\u003eWondering how brands are paying influencers these days? There’s been a noticeable shift away from the flat-rate payment model. According to Influencer Marketing Hub, \u003ca href=\\\"https://influencermarketinghub.com/influencer-marketing-statistics/\\\"\u003enearly half of brands\u003c/a\u003e (49.6%) prefer a percentage of sales as their go-to method. \u003c/p\u003e\\n\u003cp\u003eWhether you go the flat-rate or commission-based route depends on whether you’re looking to increase brand recognition or short-term sales, respectively. Consider offering a mix of payment types to see which method works best for your goals. \u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🎈 Success story: This DIY blogger monetized her following\u003c/p\u003e\\n\u003cp\u003eJordan Ferney started \u003ca href=\\\"https://ohhappyday.com\\\"\u003eOh Happy Day\u003c/a\u003e as a blog first, eventually opening her own online party supply store once she built a massive audience.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/blog/117043653-10-businesses-run-by-badass-multitasking-super-moms-giveaway\\\" target=\\\"_blank\\\"\u003eRead Jordan's story\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"7\\\"\u003eThe ROI of influencer marketing\u003c/h2\u003e\\n\u003cp\u003eInfluencer marketing campaigns can work well for brands with all budget sizes. But will you make a return on your investment? And what kind of results can you expect?\u003c/p\u003e\\n\u003cp\u003e“Sometimes, it can be tricky to expect an immediate ROI,” says Nathan Chan, CEO of \u003ca href=\\\"https://foundr.com/\\\"\u003e\u003cem\u003eFoundr\u003c/em\u003e\u003c/a\u003e magazine. “You have to think of influencer marketing as a long-term investment and budget for it from a profit and loss perspective.”\u003c/p\u003e\\n\u003cp\u003eStill, there are some statistics to keep top of mind when it comes to \u003ca href=\\\"/enterprise/roi-influencer-marketing\\\"\u003einfluencer marketing’s ROI\u003c/a\u003e. In particular, you should take note of channel-specific ROI when you’re planning your marketing strategy.\u003c/p\u003e\\n\u003cp\u003eWhile the exact methods vary, \u003ca href=\\\"https://influencermarketinghub.com/ebooks/Influencer_Marketing_Benchmark_Report_2024.pdf\\\"\u003e70% of marketers\u003c/a\u003e measured ROI in some way in 2024. Here are some stats illuminating how to go about it:\u003c/p\u003e\\n\u003ch3\u003eEngagement rate is the most popular way to measure influencer success\u003c/h3\u003e\\n\u003cp\u003eMost marketers typically kickstart influencer campaigns to generate conversions, but it’s not how most marketers benchmark success.\u003c/p\u003e\\n\u003cp\u003eJust \u003ca href=\\\"https://www.linqia.com/wp-content/uploads/2023/09/Linqia-2023-State-of-Influencer-Marketing-Report.pdf\\\"\u003e30% of marketers\u003c/a\u003e consider sales a measure of success when evaluating the ROI of their campaigns. Engagement rate, reach, and brand lift are easier to track and more important to influencer marketers because increased \u003ca href=\\\"/blog/brand-recognition\\\"\u003ebrand recognition\u003c/a\u003e can lead to more resilient brand loyalty over time.\u003c/p\u003e\\n\u003ch3\u003eFollower count greatly influences influencer marketing ROI\u003c/h3\u003e\\n\u003cp\u003eDespite the fact that most influencers have fewer than 10,000 followers, the \u003ca href=\\\"https://hbr.org/2022/11/does-influencer-marketing-really-pay-off\\\"\u003e\u003cem\u003eHarvard Business Review\u003c/em\u003e\u003c/a\u003e found that brands get a 9.2% better return on their investment when partnering with influencers that have more followers.\u003c/p\u003e\\n\u003cp\u003eBoth posting frequency and follower-brand fit had what \u003cem\u003eHBR\u003c/em\u003e describes as the Goldilocks effect: “Influencers who post infrequently are not seen as up-to-date sources of information. They also don’t have enough presence on followers’ feeds to build intimacy and trust.”\u003c/p\u003e\\n\u003cp\u003eLinks to the brand’s website have the biggest impact on influencer marketing ROI. Surprisingly, the announcement of new products has a detrimental impact. According to the report, brands see a 30.5% dip in ROI when collaborating with influencers on this type of content.\u003c/p\u003e\\n\u003ch2 id=\\\"8\\\"\u003eInfluencer marketing challenges\u003c/h2\u003e\\n\u003cp\u003eYou can increase your reach, build trust, and generate product sales through influencer marketing. But the landscape is changing—and marketers are facing some noteworthy challenges:\u003c/p\u003e\\n\u003ch3\u003eMonitoring ROI is the biggest influencer marketing challenge\u003c/h3\u003e\\n\u003cp\u003eNot every follower who views your influencer’s sponsored post will purchase immediately. People might view the post, visit your brand’s website, and return to it three weeks later when they think about the problem your product solves.\u003c/p\u003e\\n\u003cp\u003eThis is why determining the ROI of influencer marketing is the biggest challenge for \u003ca href=\\\"https://www.linqia.com/wp-content/uploads/2023/09/Linqia-2023-State-of-Influencer-Marketing-Report.pdf\\\"\u003e60%\u003c/a\u003e of marketers, beating:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eSelecting the right quality influencers (55.86%)\u003c/li\u003e\\n\u003cli\u003eContent quality (52.25%)\u003c/li\u003e\\n\u003cli\u003eBrand safety (49.55%) \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eOne in four influencers has bought fake followers\u003c/h3\u003e\\n\u003cp\u003eThe drive for any social media user to become an influencer pushes people to do shady things. The most questionable: buying followers. Data suggests that \u003ca href=\\\"https://mailchimp.com/resources/can-you-buy-instagram-followers/#:~:text=Instagram%20bots%20are%20extremely%20common,actually%20interact%20with%20your%20content.\\\"\u003e9.5%\u003c/a\u003e of Instagram accounts are bots.\u003c/p\u003e\\n\u003cp\u003eIdentifying fake followers and inauthentic engagement is a huge struggle for marketers relying on brand partnerships with content creators. One in four influencers has bought fake followers, which is why brands are calling out for better influencer marketing data and metrics to allow for more transparency.\u003c/p\u003e\\n\u003cp\u003eTools like Grin and HypeAuditor help brands to spot whether an influencer has fake followers. Here are some telltale signs that show an influencer’s audience isn’t authentic:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eTheir following/follower ratio is equal.\u003c/strong\u003e Having just as many followers as accounts you follow could indicate you only have a large following because you’re in a follow-for-follow scheme.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eTheir posts are littered with spam comments.\u003c/strong\u003e Emojis, random hashtags, or “nice post” comments from bot accounts indicate that the influencer is probably not genuine.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eThey have a low engagement rate. \u003c/strong\u003eIf a potential influencer has 500,000 followers and their typical post has just 1,000 likes, there’s something odd going on—likely that they’ve paid for followers.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eLarge, sudden jumps in followers.\u003c/strong\u003e Gaining 100,000 followers overnight might be normal for celebrities—for nano-influencers, not so much. Use one of the tools mentioned above to see how an influencer’s follower count has increased over time. A slow, steady increase usually indicates that they haven’t paid for fake followers.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eSocial algorithm changes are a problem for 48% of marketers\u003c/h3\u003e\\n\u003cp\u003eThese days, more and more social media platforms are turning to a pay-to-play model. Organic reach is on the decline, not just for brands but for influencers, too. Keeping up-to-date with those \u003ca href=\\\"/blog/instagram-algorithm\\\"\u003ealgorithm changes\u003c/a\u003e is a struggle for \u003ca href=\\\"https://www.marketingcharts.com/digital/social-media-229470\\\"\u003ealmost half\u003c/a\u003e of social media marketers.\u003c/p\u003e\\n\u003cp\u003eYou can adapt to social algorithm changes by leaning into alternative content formats. If you’re partnering with an Instagram influencer, for example, don’t just agree on one feed post. Increase the reach of your sponsored content by having the influencer repost it to their Instagram Story or repurpose the content into a Reel. You could also share it on your own page.\u003c/p\u003e\\n\u003cp\u003eEach of those tactics increases the mileage of your influencer marketing campaigns—making sure more people see the sponsored content you’ve paid for. Of course, you can always seek \u003ca href=\\\"https://www.shopify.com/capital-marketing-funding\\\"\u003emarketing funding\u003c/a\u003e to boost your ad budget, but it’s good to know that you can expand your reach through organic means instead of just paid advertisements.\u003c/p\u003e\\n\u003ch2 id=\\\"9\\\"\u003eThe state of influencer marketing in 2024 and beyond\u003c/h2\u003e\\n\u003cp\u003eThe state of the influencer marketing industry has evolved dramatically over the past few years. Here’s how the industry is set to change as we head into 2025 and beyond:\u003c/p\u003e\\n\u003ch3\u003eIn 2025, brands will spend $9.29 billion on influencer marketing\u003c/h3\u003e\\n\u003cp\u003eThe surge in influencer marketing budgets means that brands will spend an estimated \u003ca href=\\\"https://www.insiderintelligence.com/chart/257953/us-influencer-marketing-spending-2019-2024-billions-change\\\"\u003e$9.29 billion\u003c/a\u003e on influencer-related marketing campaigns in 2025. That’s a 14.2% increase from the $8.14 billion in 2024. \u003c/p\u003e\\n\u003ch3\u003eA quarter of brands will spend 40% of their marketing budget on influencers\u003c/h3\u003e\\n\u003cp\u003eThe value of influencer marketing is undeniable, and retailers are becoming more aware of it. A quarter of marketers have spent \u003ca href=\\\"https://www.statista.com/statistics/268641/share-of-marketing-budgets-spent-on-digital-worldwide/\\\"\u003emore than 40%\u003c/a\u003e of their marketing budget on influencer marketing.\u003c/p\u003e\\n\u003cp\u003eIf you’re unsure how to set budgets for your campaigns, aim to invest 10% of all planned marketing spend in influencer campaigns. That gives you room to experiment with different channels, formats, and influencers without too much risk.\u003c/p\u003e\\n\u003ch3\u003eMore than 60% of marketers plan to use AI in their influencer campaigns\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/what-is-ai\\\"\u003eArtificial intelligence\u003c/a\u003e (AI) has been the buzzword of 2023 and 2024. That won’t change as we head into 2025 and beyond, with machine learning (ML) technology set to revolutionize the influencer marketing industry.\u003c/p\u003e\\n\u003cp\u003eAn influencer marketing report found that \u003ca href=\\\"https://influencermarketinghub.com/ebooks/Influencer_Marketing_Benchmark_Report_2024.pdf\\\"\u003e63% of marketers\u003c/a\u003e are definitely planning to use artificial intelligence for influencer marketing. \u003c/p\u003e\\n\u003cp\u003eInfluencer Marketing Hub found that \u003ca href=\\\"https://influencermarketinghub.com/ebooks/Influencer_Marketing_Benchmark_Report_2024.pdf\\\"\u003e55.8%\u003c/a\u003e of marketers would like to use AI to find the right influencers. And just over 18% want AI to help them locate and distribute relevant content.\u003c/p\u003e\\n\u003cp\u003eTools like HypeAuditor and Affable are adding AI capabilities to their software, and the demand for AI in the influencer marketing niche is set to skyrocket as we head into 2025.\u003c/p\u003e\\n\u003ch2\u003eUse these influencer marketing statistics to fine-tune your strategy\u003c/h2\u003e\\n\u003cp\u003eThese influencer marketing statistics show that collaborating with high-profile social media users has the potential to impact your sales.\u003c/p\u003e\\n\u003cp\u003eUnderstanding these statistics will help you make more informed marketing decisions—like what type of influencer to collaborate with, what channels to prioritize, and what kind of return you can expect.\u003c/p\u003e\\n\u003cp\u003eBut the most important takeaway of all is this: Influencer marketing is accessible to all brands, not just brands with big budgets. \u003c/p\u003e\\n\u003cp\u003e“Remember: influencer marketing is a long game,” Emily Chong of Healthish summarizes. “When an influencer posts about your product, people won’t buy straight away—many will just start following your brand and others will buy over time through retargeting campaigns, and so on. Each activity compounds, so track everything over time.”\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2\u003eInfluencer marketing statistics FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the average ROI of influencer marketing?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e\u003ca href=\\\"https://influencermarketinghub.com/influencer-marketing-roi/\\\"\u003eInfluencer Marketing Hub\u003c/a\u003e revealed that influencer marketing delivers 11 times ROI over other forms of digital media. \u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow big is the influencer marketing industry?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eThe influencer marketing industry was valued at \u003ca href=\\\"https://www.statista.com/topics/2496/influence-marketing/#topicOverview\\\"\u003e$21.1 billion\u003c/a\u003e as of 2023, tripling in size since 2019.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow effective is influencer marketing in 2024?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eBrands get a better return on their investment with influencer marketing than traditional forms of advertising. It’s why companies are spending $7.14 billion on influencer marketing in 2024.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat percentage of marketers use influencer marketing?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eStudies show that one in four brands rely on influencers in their marketing campaigns.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs influencer marketing getting outdated?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eInfluencer marketing isn’t dying—it’s evolving. The new era of influencer marketing is happening on TikTok with smaller influencers who can produce high-quality content for their brand partners.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat percentage of Gen Z wants to be an influencer?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eInfluencing is a popular career path for young people. One report found that, if given the opportunity, some 57% of Gen Z people would want to start influencing as a job.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Explore the latest influencer marketing statistics and discover key trends, costs, ROI data, and demographic insights that shape effective influencer strategies.\",{\"_1831\":1856,\"_334\":2295,\"_1186\":2301},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2305,2307,-5,2309],{\"_1831\":1867,\"_1868\":2306,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/influencer-marketing-statistics\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/influencer-marketing-statistics\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/influencer-marketing-statistics\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/influencer-marketing-statistics\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/influencer-marketing-statistics\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/influencer-marketing-statistics\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/influencer-marketing-statistics\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/influencer-marketing-statistics\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/influencer-marketing-statistics\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/influencer-marketing-statistics\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/influencer-marketing-statistics\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/influencer-marketing-statistics\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/influencer-marketing-statistics\\\",\\\"zh-cn\\\":\\\"https://www.shopify.com/zh/blog/influencer-marketing-statistics\\\"}\",{\"_1831\":1867,\"_1868\":2308,\"_1870\":1874},\"[{\\\"title\\\":\\\"The 13 Leading Influencer Marketing Platforms To Try (2024)\\\",\\\"url\\\":\\\"blog/influencer-marketing-platforms-to-find-creators\\\"},{\\\"title\\\":\\\"How To Write a Return Policy (+ Free Template) (2024)\\\",\\\"url\\\":\\\"blog/return-policy\\\"},{\\\"title\\\":\\\"Facebook Custom Audiences 101- A Starter Guide for Ecommerce Businesses\\\",\\\"url\\\":\\\"blog/56441413-the-beginners-guide-to-facebook-custom-audiences\\\"},{\\\"title\\\":\\\"7 Free and Simple SEO Tools for Business Owners\\\",\\\"url\\\":\\\"blog/free-seo-tools\\\"},{\\\"title\\\":\\\"Etsy Dropshipping: The Definitive Guide\\\",\\\"url\\\":\\\"blog/etsy-dropshipping\\\"},{\\\"title\\\":\\\"How to Conduct a Successful Marketing Experiment\\\",\\\"url\\\":\\\"blog/experiment-marketing\\\"},{\\\"title\\\":\\\"How to Build a Marketing Plan That Actually Works\\\",\\\"url\\\":\\\"blog/marketing-plan\\\"},{\\\"title\\\":\\\"5 Free Advertising Strategies True Rivalry Uses to Gain Exposure\\\",\\\"url\\\":\\\"blog/free-advertising\\\"},{\\\"title\\\":\\\"Get to know and engage with your audience with customer segmentation\\\",\\\"url\\\":\\\"blog/customer-segmentation\\\"},{\\\"title\\\":\\\"How to Turn a Customer Into a Subscriber\\\",\\\"url\\\":\\\"blog/how-to-turn-a-customer-into-a-subscriber\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"11 Nov 2024\",{\"_1831\":1832,\"_158\":2312,\"_1583\":2313,\"_334\":2314,\"_1836\":2315,\"_1838\":2316,\"_1848\":2319,\"_123\":2320,\"_1851\":2321,\"_1853\":2321,\"_1660\":2322,\"_1857\":2323,\"_1864\":2324,\"_1878\":2317,\"_1879\":2318,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2331,\"_1885\":2315},\"gid://shopify/Article/557445578786\",\"wholesale-marketplace\",\"13 Online Wholesale Marketplaces for Selling Products (2025)\",\"2024-11-08T06:30:00Z\",{\"_1831\":1840,\"_378\":2317,\"_1842\":2318,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/wholesale_20marketplace_213d1f49-1701-472c-b873-c0b401045f04.png?v=1729517992\",\"Illustration of a stack of cardboard boxes to represent wholesale marketplaces.\",[1080],\"\u003cp\u003eOnline wholesale marketplaces have democratized business-to-business (B2B) ecommerce, creating new opportunities for independent brands and smaller retailers alike to buy and \u003ca href=\\\"/blog/selling-wholesale\\\"\u003esell wholesale\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eBy tapping into this growing wholesale market—projected to \u003ca href=\\\"https://finance.yahoo.com/news/wholesale-global-market-report-2024-101500124.html\\\"\u003eexceed $680 billion\u003c/a\u003e by 2028—you can expand your business, gain valuable insights into retailer preferences, and boost revenue through strategic partnerships.\u003c/p\u003e\\n\u003cp\u003eWondering where to begin? We’ve compiled a list of 13 popular online marketplaces, along with guidance on selecting the ideal B2B marketplace for your business needs.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhich products thrive on wholesale marketplaces?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e13 best wholesale marketplaces to list your products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eHow to choose the best wholesale marketplace for your business\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eWholesale marketplace FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhich products thrive on wholesale marketplaces?\u003c/h2\u003e\\n\u003cp\u003eWhile generic products with minimal customization often perform well on wholesale marketplaces, unique offerings can still find success. Keep in mind that highly personalized items may require more complex manufacturing processes, which can be challenging to manage at scale.\u003c/p\u003e\\n\u003cp\u003ePopular \u003ca href=\\\"/blog/wholesale-products-for-resale\\\"\u003eproducts you can buy at wholesale prices\u003c/a\u003e include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eClothing and accessories\u003c/li\u003e\\n\u003cli\u003eHome décor\u003c/li\u003e\\n\u003cli\u003ePet products\u003c/li\u003e\\n\u003cli\u003eJewelry\u003c/li\u003e\\n\u003cli\u003eParty supplies\u003c/li\u003e\\n\u003cli\u003eElectronics\u003c/li\u003e\\n\u003cli\u003eArtwork\u003c/li\u003e\\n\u003cli\u003eChildren’s books\u003c/li\u003e\\n\u003cli\u003eBoard games\u003c/li\u003e\\n\u003cli\u003eStationery \u003c/li\u003e\\n\u003cli\u003eGifts\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/KMrTD8KIB18?si=aZp1bDUWU98xWs8P\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\\n\u003ch2 id=\\\"2\\\"\u003e13 best wholesale marketplaces to list your products\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eFaire\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eOrderchamp\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eCreoate\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eGo Wholesale\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eWholesale Clearance UK\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eDirect Liquidation\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eAlibaba\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003eMade-in-China\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003eGlobal Sources\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003eRangeMe\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003eIndieMe\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eJoor\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003eTradeIndia\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"11\\\"\u003e1. Faire\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c/strong\u003e Wholesale home, lifestyle, clothing, beauty, and food products.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/faire_f3043b13-9382-4daf-97b9-b8497f4672ac.png?v=1731044750\\\" alt=\\\"Faire’s homepage showing wholesale products in the food and drink category.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eIndependent brands sell to other retailers on Faire.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.faire.com/\\\"\u003eFaire\u003c/a\u003e connects more than 100,000 unique brands with independent retailers across the US, Canada, Australia, and Europe. Through the \u003ca href=\\\"https://apps.shopify.com/faire-buy-wholesale\\\"\u003eFaire app\u003c/a\u003e, retailers can seamlessly sync products they order to their Shopify stores.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/things-to-make-and-sell\\\"\u003eMakers\u003c/a\u003e and manufacturers can list their products among a range of categories, including home, lifestyle, clothing, beauty, and food and drink. The platform allows sellers to accept pre-orders, offer samples, and access pre-filled shipping labels at \u003ca href=\\\"https://www.faire.com/support/articles/360030933131\\\"\u003elow carrier rates\u003c/a\u003e. You can also manage customer communication and approve orders through the Faire mobile app.\u003c/p\u003e\\n\u003cp\u003eRetailers with online, brick-and-mortar, pop-up, or \u003ca href=\\\"/blog/how-to-start-a-subscription-business\\\"\u003esubscription box\u003c/a\u003e businesses can sign up for a free buying wholesale account. Faire covers costs for first-time returns, letting stores test product quality risk-free. They also offer \u003ca href=\\\"/blog/buy-now-pay-later\\\"\u003ebuy now, pay later\u003c/a\u003e terms to help retailers maintain inventory.\u003c/p\u003e\\n\u003cp\u003eShopify merchant \u003ca href=\\\"https://tiffanyriffersoap.com/\\\"\u003eTiffany Riffer\u003c/a\u003e found the Faire app invaluable: “Faire’s integration with Shopify let me change my lead times from four weeks down to one to three days. I could import entire product catalogs and provide retail customers with the most up to date picture of inventory.”\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eShipping costs and marketplace fees:\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003eWhen a retailer orders through Faire’s marketplace, they charge a 15% commission, plus a $10 one-time fee for new customers.\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e15% commission on \u003ca href=\\\"/retail/wholesale-vs-retail\\\"\u003eorders from retailers\u003c/a\u003e found through Faire.\u003c/li\u003e\\n\u003cli\u003eLow carrier rates and no upfront shipping costs when using Ship With Faire.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eSell wholesale and direct to consumers with Shopify\u003c/p\u003e\\n\u003cp\u003eOnly Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/plus/solutions/b2b-ecommerce?itcat=coreblog\u0026amp;itterm=shopify-b2b-cta\\\" target=\\\"_blank\\\"\u003eExplore B2B on Shopify\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"12\\\"\u003e2. Orderchamp\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c/strong\u003e Wholesale home, children’s, health, and fashion products.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/orderchamp.png?v=1731044747\\\" alt=\\\"Orderchamp homepage showing how many retailers and brands use the online marketplace.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eJoin more than 7,000 brands that sell wholesale on Orderchamp.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.orderchamp.com/\\\"\u003eOrderchamp\u003c/a\u003e is an online wholesale marketplace designed to connect \u003ca href=\\\"/blog/small-business-wholesale-suppliers\\\"\u003esmaller stores\u003c/a\u003e with independent brands. After a free sign-up, sellers gain access to more than 150,000 international retailers, primarily located in Europe. The platform offers “smart-matching” features to help identify potential buyers and provides discounted shipping fees when you choose a preferred carrier. \u003c/p\u003e\\n\u003cp\u003eFor new retailers sourced through its marketplace, Orderchamp charges a 25% first-order fee, then takes a 10% commission on re-orders. The platform also supports dropshipping for sellers capable of shipping products \u003ca href=\\\"/plus/guides/direct-to-consumer-guide\\\"\u003edirectly to consumers\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eShipping costs and marketplace fees:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e10% commission on orders from retailers found through Orderchamp.\u003c/li\u003e\\n\u003cli\u003eOrderchamp covers \u003ca href=\\\"https://support.orderchamp.com/hc/en-150/articles/360016981418-How-to-ship-an-order-\\\"\u003eshipping costs\u003c/a\u003e up to 10% of the order value.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"13\\\"\u003e3. Creoate\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c/strong\u003e Home, lifestyle, and outdoor wholesale items. \u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/creoate.png?v=1731044748\\\" alt=\\\"Creoate’s homepage showing easy returns and BNPL options.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eSell your products on Creoate’s marketplace.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.creoate.com/\\\"\u003eCreoate\u003c/a\u003e is an online wholesale marketplace that helps you reach more than 100,000 active buyers across the US, the UK, and Europe. The platform specializes in home, lifestyle, and outdoor products, and covers shipping and duties costs in exchange for a commission on each order.\u003c/p\u003e\\n\u003cp\u003eFor retailers, a significant advantage of buying through Creoate is its handling of returns. If you purchase inventory from wholesale suppliers that you can’t resell, you can return the items to Creoate within 60 days for a refund.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eShipping costs and marketplace fees:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e20% commission for first-time orders from retailers found through Creoate.\u003c/li\u003e\\n\u003cli\u003e15% commission on reorders.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"14\\\"\u003e4. Go Wholesale\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c/strong\u003e Refurbished electronics at wholesale prices.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/gowholesale.png?v=1731044746\\\" alt=\\\"Go Wholesale’s website showing a refurbished Apple iPhone 11 Pro.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eBuy wholesale electronics through Go Wholesale.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://gowholesale.com/\\\"\u003eGo Wholesale\u003c/a\u003e is a US-based online marketplace that specializes in sourcing “refurbished, reconditioned, and overstock products from premium brands.” While their catalog primarily features consumer electronics such as smartphones and laptops, they also list items in clothing, furniture, and other categories.\u003c/p\u003e\\n\u003cp\u003eAlthough Go Wholesale mainly caters to large companies like Walmart, they do allow smaller sellers to \u003ca href=\\\"https://gowholesale.com/apply-to-become-seller\\\"\u003eapply to sell\u003c/a\u003e through the platform. Go Wholesale manages fulfillment in exchange for a commission. Potential buyers have the option to purchase items instantly or submit offers. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eShipping costs and marketplace fees:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e10% commission, excluding sales taxes and shipping fees.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"15\\\"\u003e5. Wholesale Clearance UK\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003e\u003ca href=\\\"/blog/wholesale-boutique-clothing\\\"\u003eWholesale clothing\u003c/a\u003e, home furnishings, and packaging materials. \u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/wholesaleclearanceUK.png?v=1731044748\\\" alt=\\\"Wholesale Marketplace UK’s homepage with email field for making an account.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eBuy liquidated inventory from big-brand retailers through this marketplace.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.wholesaleclearance.co.uk/\\\"\u003eWholesale Clearance\u003c/a\u003e is an online wholesale marketplace catering to retailers seeking products from stock clearance and liquidation sales. The platform acquires stock pallets from bankrupt companies, mainly in the UK, and sells them globally at competitive wholesale prices.\u003c/p\u003e\\n\u003cp\u003eIn addition to selling pallets of liquidated inventory, Wholesale Clearance offers a marketplace where sellers can list various items, including electronics, clothing, tools, hardware, and more. For products sold through their marketplace, Wholesale Clearance adds a commission to the asking price.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eShipping costs and marketplace fees:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eBuyer’s premium of 5% to 25% (typically 15%) added to sale price at purchase.\u003c/li\u003e\\n\u003cli\u003eNo minimum order amount.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"16\\\"\u003e6. Direct Liquidation\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c/strong\u003e Wholesale electronics.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/directliquidation.png?v=1731044746\\\" alt=\\\"Direct Liquidation’s homepage showing savings of up to 90% on wholesale inventory.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eBuy liquidated inventory from brands like Walmart through this marketplace.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eSimilar to Wholesale Clearance, \u003ca href=\\\"https://www.directliquidation.com/\\\"\u003eDirect Liquidation\u003c/a\u003e focuses on liquidated inventory. The US-based platform purchases surplus stock from major retailers such as Walmart and Lowe’s, then sells it at wholesale prices. Buyers participate in auctions to secure inventory at discounted rates.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eShipping costs and marketplace fees:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e10% administrative fee applied to all sales on the platform.\u003c/li\u003e\\n\u003cli\u003eShipping paid by buyer.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"17\\\"\u003e7. Alibaba\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c/strong\u003e Apparel, electronics, and gifts. \u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/alibaba_171f3a6d-9c75-47a7-9a1d-bd5faa8bdc68.png?v=1731044746\\\" alt=\\\"Alibaba product category list includes home decor, industrial, and health and personal care.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eBuy wholesale products in almost any category on Alibaba.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.alibaba.com/\\\"\u003eAlibaba\u003c/a\u003e stands as one of the world’s largest B2B marketplaces, boasting more than \u003ca href=\\\"https://www.statista.com/statistics/226927/alibaba-cumulative-active-online-buyers-taobao-tmall/\\\"\u003e903 million\u003c/a\u003e buyers seeking products for their stores. By opening a seller account, you gain access to a global directory of retailers.\u003c/p\u003e\\n\u003cp\u003eThe platform’s suppliers offer \u003ca href=\\\"/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\\\"\u003ean extensive range of products\u003c/a\u003e, making it an excellent resource for identifying trending items to to stock your own store. With such a vast array of retailers sourcing inventory through Alibaba, it’s a prime opportunity to spot and capitalize on emerging product trends.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eShipping costs and marketplace fees:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://us.alibaba.com/pricing\\\"\u003eMembership plans\u003c/a\u003e starting at $199/month, billed quarterly.\u003c/li\u003e\\n\u003cli\u003e0% sales commission.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"18\\\"\u003e8. Made-in-China\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c/strong\u003e Apparel, parts, and furniture.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/madinchina.png?v=1731044748\\\" alt=\\\"Made-in-China’s website showing B2B product categories like manufacturing, electronics, and auto.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eFind Chinese suppliers through this online marketplace.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.made-in-china.com/\\\"\u003eMade-in-China\u003c/a\u003e is an online wholesale marketplace that bridges B2B buyers with Chinese suppliers and distributors. You can source a wide variety of products, from consumer electronics to beauty items, all offered at trade prices and shipped globally. This setup allows for healthy \u003ca href=\\\"/blog/what-is-profit-margin\\\"\u003eprofit margins\u003c/a\u003e when reselling to customers.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eShipping costs and marketplace fees:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://service.made-in-china.com/help/guide/virtualoffice/4419.htm\\\"\u003eSeller memberships\u003c/a\u003e starting at 31,100 yuan/year (approximately $4,300 USD/year).\u003c/li\u003e\\n\u003cli\u003eNo commission for buyers.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"19\\\"\u003e9. Global Sources\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c/strong\u003e Beauty, fashion, home décor, and electronics.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/globalsources.png?v=1731044750\\\" alt=\\\"Global Sources’ homepage showing an upcoming summit and popular wholesale products.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eFind and sell wholesale products through Global Sources.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eBased in Hong Kong, \u003ca href=\\\"https://www.globalsources.com/\\\"\u003eGlobal Sources\u003c/a\u003e is a wholesale marketplace where you can sell a diverse range of products, from electronics to fashion apparel. For buyers, especially those new to sourcing wholesale inventory, the platform offers the advantage of low minimum order quantities from many suppliers. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eShipping costs and marketplace fees:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://www.globalsources.com/handbook\\\"\u003eNo commission\u003c/a\u003e for buyers\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"20\\\"\u003e10. RangeMe\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eBig-box retailers.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/rangeme.png?v=1731044750\\\" alt=\\\"RangeMe’s homepage with the logos of brands that use its marketplace: Tesco, BestBuy, and Walmart.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eAdd RangeMe to your shortlist if you’re sourcing wholesale products for a large retailer.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.rangeme.com/\\\"\u003eRangeMe\u003c/a\u003e allows you to source products from major retailers like Walmart and CVS. The platform helps you identify trending products across Instagram and Nielsen category sales, ensuring your inventory stays aligned with current consumer preferences. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eShipping costs and marketplace fees:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eSuppliers can publish up to three products for free, with \u003ca href=\\\"https://help.rangeme.com/hc/en-us/articles/360053130733-Subscription-Plan-Comparison\\\"\u003emembership tiers\u003c/a\u003e starting at $99/year for additional products and features.\u003c/li\u003e\\n\u003cli\u003eNo commission for buyers.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"21\\\"\u003e11. IndieMe\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c/strong\u003e Handmade products.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/indieme.png?v=1731044749\\\" alt=\\\"IndieMe’s wholesale marketplace sells handcrafted items made in the USA and Canada.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eBuy and sell handmade goods through this B2B marketplace.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.indieme.com/\\\"\u003eIndieMe\u003c/a\u003e specializes in handcrafted goods, from artisan food to fine crafts. This wholesale marketplace focuses on handmade products from the US and Canada, allowing you to source high-quality inventory directly from makers at competitive prices. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eShipping costs and marketplace fees:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://www.indieme.com/compare_plans\\\"\u003eSellers accounts\u003c/a\u003e starting from $49/month.\u003c/li\u003e\\n\u003cli\u003eNo commissions for buyers.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"22\\\"\u003e12. Joor\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eBest for: \u003c/strong\u003eLuxury fashion wholesale products.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/joor.png?v=1731044750\\\" alt=\\\"B2B fashion ecommerce platform showing the total wholesale orders and their status.\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003eSource wholesale apparel through Joor.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.joor.com/\\\"\u003eJoor\u003c/a\u003e caters to the luxury fashion market, with retailers like Farfetch and Harrods sourcing items from its wholesale marketplace. The platform features designer brands such as Balmain, Alexander McQueen, and Valentino, making it an ideal choice for those selling high-end fashion products.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eShipping costs and marketplace fees:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eCustom membership pricing available \u003ca href=\\\"https://www.joor.com/pricing-request\\\"\u003eon request\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003e3% commission on sales.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"23\\\"\u003e13. TradeIndia\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c/strong\u003e Machinery, equipment, and wholesale electronics.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/tradeindia_53110668-d784-4dfd-b13c-8590400bfa45.png?v=1731044750\\\" alt=\\\"Buy and sell wholesale products in the Indian market through this marketplace.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eTradeIndia is the biggest B2B marketplace in India.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.tradeindia.com/\\\"\u003eTradeIndia\u003c/a\u003e serves as a B2B marketplace for buying and selling wholesale products in India. As an added benefit, the platform regularly hosts and attends trade shows, catering to B2B buyers who prefer hybrid or in-person sales approaches.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eShipping costs and marketplace fees:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eMultiple membership plans available depending on seller needs.\u003c/li\u003e\\n\u003cli\u003eCustom pricing available \u003ca href=\\\"https://www.tradeindia.com/about-us/contact-us/\\\"\u003eon request\u003c/a\u003e.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow to choose the best wholesale marketplace for your business\u003c/h2\u003e\\n\u003cp\u003eWhile the benefits of wholesale buying and selling marketplaces are clear, not all platforms are created equal. Here’s how to find the right one for your business. \u003c/p\u003e\\n\u003ch3\u003eAlign your marketplace to your audience\u003c/h3\u003e\\n\u003cp\u003eWhen expanding into wholesale marketplaces, it’s essential that you tie your strategy to overarching \u003ca href=\\\"/blog/business-goals\\\"\u003ebusiness goals\u003c/a\u003e. For instance, if you aim to expand your brand footprint, look for platforms with a large existing customer base. Allbirds, originally a DTC-only brand, \u003ca href=\\\"https://2pml.com/2022/02/25/nirvana/\\\"\u003echose to sell products\u003c/a\u003e through Nordstrom’s wholesale marketplace to reach new customers outside its existing audience.\u003c/p\u003e\\n\u003cp\u003eSimilarly, look to sell on marketplaces within close proximity to both your business’s warehouse and target market, which will ensure that buyers get their products as soon as possible.\u003c/p\u003e\\n\u003ch3\u003eConsider use of use and integration\u003c/h3\u003e\\n\u003cp\u003eScaling an ecommerce business is easier with systems that handle repetitive, time-consuming tasks. Look for marketplaces that offer automations for:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eInventory management:\u003c/strong\u003e Combining inventory levels across \u003ca href=\\\"/blog/15050201-how-one-paper-designer-made-the-leap-from-wholesale-to-omni-channel-retail\\\"\u003eall sales channels\u003c/a\u003e so you never sell an out-of-stock product.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment processing: \u003c/strong\u003eSyncing payments with \u003ca href=\\\"/blog/order-lead-time\\\"\u003epurchase orders\u003c/a\u003e, invoices, and order confirmations.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eOrder fulfillment: \u003c/strong\u003eintegrating with Shopify and other existing systems for easier order management.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/cAz8xGHrLSo?si=q-M3hfd0e5Z98loL\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\\n\u003ch3\u003eEvaluate the quality of suppliers and buyers\u003c/h3\u003e\\n\u003cp\u003eThe success of your B2B sales channel depends heavily on your \u003ca href=\\\"/blog/wholesale-suppliers\\\"\u003ewholesale suppliers\u003c/a\u003e and buyers. When vetting buyers, inquire about their reselling intentions. Some retailers set strict guidelines on where their inventory can be sold, including a \u003ca href=\\\"/blog/map-pricing\\\"\u003eminimum advertised price (MAP)\u003c/a\u003e to protect their brand image.\u003c/p\u003e\\n\u003cp\u003eWhile getting your first sale might be easy, building lasting \u003ca href=\\\"/blog/customer-relationship\\\"\u003erelationships with customers\u003c/a\u003e is key to long-term success. Look for wholesale marketplaces that facilitate open communication between buyers and sellers.\u003c/p\u003e\\n\u003cp\u003eDonna Johnson, owner of \u003ca href=\\\"https://www.whytequartz.com/\\\"\u003eWhyte Quartz\u003c/a\u003e, recommends using multiple platforms. “Being on multiple platforms expanded my reach, and some of my buyers purchase on multiple sites too, so I’m there wherever they are buying,” she says. “The key is to develop a relationship with your retailers. You want them to know you and come back for more.”\u003c/p\u003e\\n\u003ch3\u003eGet clear on payment terms and commission\u003c/h3\u003e\\n\u003cp\u003eThe goal of \u003ca href=\\\"/enterprise/wholesale-ecommerce-websites\\\"\u003ewholesale ecommerce\u003c/a\u003e is to increase revenue. When exploring new online marketplaces, consider:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePayment methods and terms:\u003c/strong\u003e How long will it take to receive your money? Will it be sent by check, bank transfer, or another method? This impacts your \u003ca href=\\\"/blog/cash-flow-management\\\"\u003ecash flow management\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCurrency exchanges:\u003c/strong\u003e For international marketplaces, be aware of potential fees for \u003ca href=\\\"/blog/international-payments\\\"\u003ecurrency conversion\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSales commission:\u003c/strong\u003e Review sales terms on wholesale marketplaces, as many charge a commission on each sale. These fees can reach up to 25% on some platforms, potentially impacting your profits.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eDefine shipping methods\u003c/h3\u003e\\n\u003cp\u003eCustomer satisfaction now depends on more than just product quality or price. Fast delivery and \u003ca href=\\\"/blog/free-shipping-and-conversion\\\"\u003efree shipping\u003c/a\u003e options are significant factors in purchasing decisions.\u003c/p\u003e\\n\u003cp\u003eConsider these aspects of shipping when choosing a marketplace:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eDoes the platform handle shipping label creation, or is this your responsibility?\u003c/li\u003e\\n\u003cli\u003eIs the cost of \u003ca href=\\\"/blog/shipping-and-fulfillment\\\"\u003eshipping products to customers\u003c/a\u003e included in your wholesale price?\u003c/li\u003e\\n\u003cli\u003eWho manages customs, duties, and taxes for international sales?\u003c/li\u003e\\n\u003cli\u003eHow are shipping delays addressed, and who’s responsible?\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eCreate a returns management process\u003c/h3\u003e\\n\u003cp\u003eNot every product sold through a wholesale marketplace will be successfully resold. With the current \u003ca href=\\\"https://capitaloneshopping.com/research/average-retail-return-rate\\\"\u003eaverage retail return rate at 14.5%\u003c/a\u003e, common reasons for returns include sizing issues, shipping damage, or discrepancies between product description and actual items.\u003c/p\u003e\\n\u003cp\u003eLook at how each marketplace handles returns. Some offer comprehensive services, allowing buyers to return items directly to the marketplace’s warehouse. Others require vendors to \u003ca href=\\\"/blog/return-policy\\\"\u003eprocess returns\u003c/a\u003e independently, outside the marketplace system.\u003c/p\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/Cb7z3jGUUZY?si=IDjuGAWfjtiei2vd\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"4\\\"\u003eWholesale marketplaces FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are wholesale marketplaces?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eWholesale marketplaces are online platforms where businesses buy and sell products in bulk quantities. They typically offer discounted wholesale prices, often directly from manufacturers or suppliers. Popular examples include Faire, Alibaba, Global Sources, DHgate, and Amazon.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhich market is best for wholesale?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eThe best wholesale market depends on your specific products or services. Some widely used markets for wholesale include Faire, Alibaba, Amazon, eBay, and DHgate. Consider factors like your target audience, product category, and business goals when choosing.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are marketplace examples?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eFaire\u003c/li\u003e\\n\u003cli\u003eAmazon \u003c/li\u003e\\n\u003cli\u003eWholesale Clearance UK\u003c/li\u003e\\n\u003cli\u003eGo Wholesale\u003c/li\u003e\\n\u003cli\u003eMade-In-China\u003c/li\u003e\\n\u003cli\u003eGlobal Sources\u003c/li\u003e\\n\u003cli\u003eAlibaba\u003c/li\u003e\\n\u003cli\u003eRangeMe\u003c/li\u003e\\n\u003cli\u003eIndieMe\u003c/li\u003e\\n\u003cli\u003eOrderchamp\u003c/li\u003e\\n\u003cli\u003eJoor\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is a B2B wholesale marketplace?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eA B2B wholesale marketplace is an online platform connecting businesses for bulk buying and selling of goods and services. These marketplaces offer wholesale pricing without the need to contact individual suppliers. They often provide additional services like product search, seller ratings, payment processing, and shipping solutions.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat types of products can I sell wholesale?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eClothing and apparel\u003c/li\u003e\\n\u003cli\u003eFootwear \u003c/li\u003e\\n\u003cli\u003eAccessories\u003c/li\u003e\\n\u003cli\u003eJewelry\u003c/li\u003e\\n\u003cli\u003ePet products\u003c/li\u003e\\n\u003cli\u003eElectronics\u003c/li\u003e\\n\u003cli\u003eHome furnishings\u003c/li\u003e\\n\u003cli\u003eFood and drink\u003c/li\u003e\\n\u003cli\u003eParty supplies\u003c/li\u003e\\n\u003cli\u003eBooks and magazines\u003c/li\u003e\\n\u003cli\u003eGifts\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eAre there fees associated with selling on wholesale marketplaces?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eMany wholesale marketplaces charge a commission on sales made through their platform. Commission fees can reach up to 25% on some marketplaces, so it’s crucial to review sales terms thoroughly before committing.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the difference between wholesale and retail?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eWholesale involves selling products in bulk to other businesses at discounted prices. Retail, on the other hand, involves selling products directly to end consumers, typically at higher prices.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Utilizing a wholesale marketplace can elevate your brand visibility, and increase your profits. Here are 14 wholesale marketplaces across various niches.\",{\"_1831\":1856,\"_334\":2314,\"_1186\":2321},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2325,2327,-5,2329],{\"_1831\":1867,\"_1868\":2326,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/wholesale-marketplace\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/wholesale-marketplace\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/wholesale-marketplace\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/wholesale-marketplace\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/wholesale-marketplace\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/wholesale-marketplace\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/wholesale-marketplace\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/wholesale-marketplace\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/wholesale-marketplace\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/wholesale-marketplace\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/wholesale-marketplace\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/wholesale-marketplace\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/wholesale-marketplace\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/wholesale-marketplace\\\"}\",{\"_1831\":1867,\"_1868\":2328,\"_1870\":1874},\"[{\\\"title\\\":\\\"How To Source Products To Sell Online\\\",\\\"url\\\":\\\"blog/product-sourcing-apps\\\"},{\\\"title\\\":\\\"AliExpress Dropshipping- How to Dropship From AliExpress\\\",\\\"url\\\":\\\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\\\"},{\\\"title\\\":\\\"The 13 Best Dropshipping Suppliers in 2024\\\",\\\"url\\\":\\\"blog/dropshipping-suppliers\\\"},{\\\"title\\\":\\\"20+ Online Selling Sites and Marketplaces To Sell\\\",\\\"url\\\":\\\"blog/online-selling-sites\\\"},{\\\"title\\\":\\\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\\\",\\\"url\\\":\\\"blog/amazon-dropshipping\\\"},{\\\"title\\\":\\\"Free Business Plan Template- A Practical Framework for Creating Your Business Plan\\\",\\\"url\\\":\\\"blog/business-plan-template\\\"},{\\\"title\\\":\\\"How to Sell on Instagram with Instagram Shopping\\\",\\\"url\\\":\\\"blog/how-to-sell-on-instagram\\\"},{\\\"title\\\":\\\"How to Expand Your Shopify Store to Multiple Countries\\\",\\\"url\\\":\\\"blog/shopify-store-multiple-countries\\\"},{\\\"title\\\":\\\"Shopify Buy Buttons- Add Ecommerce to Your Website or Blog\\\",\\\"url\\\":\\\"blog/60670213-5-ways-you-can-use-shopify-buy-buttons-to-sell-on-your-website-or-blog\\\"},{\\\"title\\\":\\\"Hit the Shelves- 6 Steps to Getting Your Products Into Retail Stores\\\",\\\"url\\\":\\\"blog/get-products-stocked-in-retail-stores\\\"}]\",{\"_1831\":1867,\"_1868\":2330,\"_1870\":1877},\"[{\\\"title\\\":\\\"Examples and Tips for Beautiful Ecommerce Website Design\\\",\\\"tags\\\":[\\\"Brand\\\",\\\"Resource\\\",\\\"Sell Online\\\"],\\\"handle\\\":\\\"best-ecommerce-sites\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builders_34936283-c28e-41b7-89a9-2d94ce67b509.jpg?v=1691009868\\\",\\\"imageAltText\\\":\\\"Illustration of a person designing a website on a computer\\\",\\\"modifiedAt\\\":\\\"2024-02-21\\\",\\\"contentHtml\\\":\\\"\\\"},{\\\"title\\\":\\\"How To Find a Manufacturer or Supplier for a Product (2025)\\\",\\\"tags\\\":[\\\"Resource\\\",\\\"Starting Up\\\"],\\\"handle\\\":\\\"13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/find-manufacturer-supplier.jpg?v=1605030754\\\",\\\"imageAltText\\\":\\\"Finding a manufacturer or supplier.\\\",\\\"modifiedAt\\\":\\\"2024-01-26\\\",\\\"contentHtml\\\":\\\"\\\"},{\\\"title\\\":\\\"How To Sell on Etsy in 6 Easy Steps (2025)\\\",\\\"tags\\\":[\\\"Sell Online\\\"],\\\"handle\\\":\\\"sell-on-etsy\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20sell_20on_20etsy.png?v=1690562880\\\",\\\"imageAltText\\\":\\\"how to sell on etsy\\\",\\\"modifiedAt\\\":\\\"2023-12-05\\\",\\\"contentHtml\\\":\\\"\\\"}]\",\"8 Nov 2024\",{\"_1831\":1832,\"_158\":2333,\"_1583\":2334,\"_334\":2335,\"_1836\":2336,\"_1838\":2337,\"_1848\":2340,\"_123\":2341,\"_1851\":2342,\"_1853\":2343,\"_1660\":2344,\"_1857\":2345,\"_1864\":2346,\"_1878\":2338,\"_1879\":2339,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2352,\"_1885\":2336},\"gid://shopify/Article/558916370466\",\"what-is-intellectual-property\",\"What Is Intellectual Property? Definition, Types, and Its Importance\",\"2024-11-06T06:00:00Z\",{\"_1831\":1840,\"_378\":2338,\"_1842\":2339,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/intellectual_2520property.png?v=1730906061\",\"A light purple question mark in a purple circle on a dark purple background.\",[1895],\"\u003cp\u003eWorks of art and designs for new technology may seem ephemeral—even otherworldly at times—but they also have economic value and certain legal protections, thanks to a designation known as intellectual property (IP). \u003c/p\u003e\\n\u003cp\u003eJust like tangible assets, they have the potential to generate income for their creators or owners. In fact, some of today’s most valuable companies (Apple, Microsoft, and Alphabet) derive most of their profit from IP.\u003c/p\u003e\\n\u003cp\u003eDetermining the best way to get legal protections for your work can be challenging. Whether you’re a new \u003ca href=\\\"/blog/become-an-entrepreneur\\\"\u003eentrepreneur\u003c/a\u003e or a seasoned \u003ca href=\\\"/blog/business-owner\\\"\u003ebusiness owner\u003c/a\u003e, learn how to get IP protections for your products and services in this guide. \u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is intellectual property?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eThe importance of intellectual property rights\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eTypes of intellectual property\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eHow to protect intellectual property rights\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eHow to handle IP in accounting\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eHow intellectual property enforcement works\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eImpact of social media on intellectual property\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eIntellectual property FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003cdiv data-guide=\\\"business_case_template\\\"\u003e\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is intellectual property?\u003c/h2\u003e\\n\u003cp\u003eIntellectual property (IP) refers to creations of the mind, such as inventions, literary works, artistic works, designs, and images used in commerce. Examples of intellectual property protections include patents for inventions, copyrights for books and music, and trademarks for brand logos. \u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eThe importance of intellectual property rights\u003c/h2\u003e\\n\u003cp\u003eProtecting IP from unauthorized use—also known as intellectual property infringement—is crucial for businesses and individuals to safeguard their creative and innovative efforts.\u003c/p\u003e\\n\u003cp\u003eIntellectual property law is designed to protect and encourage innovation while letting creators benefit exclusively from the commercial exploitation of their own work for a period of time without fear of being undercut by copycats.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eTypes of intellectual property\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003eCopyright\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eTrademark\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003ePatent\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003eTrade secret\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003eIndustrial design\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#26\\\"\u003eGeographical indication\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eNot all types of intellectual property are the same. Here are the main types and the protections involved: \u003c/p\u003e\\n\u003ch3 id=\\\"21\\\"\u003eCopyright\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/trademark-vs-copyright\\\"\u003eCopyright law\u003c/a\u003e grants the creator of an original work exclusive rights to its use and distribution, usually for a limited time (generally 70 years after the creator’s death), so the creator and their estate can receive compensation for their intellectual investment. \u003c/p\u003e\\n\u003cp\u003eThis type of IP protection applies to a wide range of creative, intellectual, or artistic forms or works. Works can include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eLiterary:\u003c/strong\u003e Books, articles, poems, plays, and other written content.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eArtistic:\u003c/strong\u003e Paintings, drawings, sculptures, photographs, etc.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMusic:\u003c/strong\u003e Compositions, songs, musical scores, and performances.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAudiovisual: \u003c/strong\u003eFilms, TV shows, and commercials.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eArchitectural: \u003c/strong\u003eBuilding designs and architectural plans.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSoftware:\u003c/strong\u003e Software programs and computer code.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eCopyright infringement can include using someone else’s copyrighted work without permission, or using copyrighted material in a way that violates the copyright holder’s rights. It’s a civil offense and can be prosecuted in federal court.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eHow to register a copyright:\u003c/strong\u003e Anyone can register their work with the \u003ca href=\\\"https://www.copyright.gov/registration/\\\"\u003eUS Copyright Office\u003c/a\u003e. It offers greater legal protection than not registering the copyright, like the ability to sue an infringer through federal court. A standard application \u003ca href=\\\"https://www.copyright.gov/about/fees.html\\\"\u003ecosts $65\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3 id=\\\"22\\\"\u003eTrademark\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/trademarks-small-business\\\"\u003eTrademarks\u003c/a\u003e are distinctive symbols, names, phrases, logos, or other identifiers used to distinguish the source of goods or services from others. They play a crucial role in protecting a company’s \u003ca href=\\\"/blog/brand-identity\\\"\u003ebrand identity\u003c/a\u003e and helping consumers recognize and choose products or services they trust and prefer.\u003c/p\u003e\\n\u003cp\u003eTrademarks are a form of intellectual property protection granting exclusive IP rights to use a mark in connection with specific goods or services. For example, the multinational food manufacturing company Kellanova owns the trademarks of recognizable brands like Eggo, Pringles, Pop-Tarts, and Frosted Flakes.\u003c/p\u003e\\n\u003cp\u003eTrademark infringement occurs when someone uses a trademark that violates the rights of the trademark holder or uses a trademark that is confusingly similar to another trademark. This type of IP infringement is a civil offense and can be prosecuted in federal court.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eHow to register a trademark:\u003c/strong\u003e While the use of a trademark can provide some level of intellectual property protection, registering a trademark with a government authority such as the \u003ca href=\\\"https://www.uspto.gov/\\\"\u003eUnited States Patent and Trademark Office\u003c/a\u003e offers additional legal benefits and protections. Registration typically involves a thorough examination process to ensure the mark meets the required special considerations, spelled out in the \u003ca href=\\\"https://www.law.cornell.edu/wex/lanham_act#:~:text=The%20Act%20provides%20for%20a,mark%20is%20likely%20to%20occur.\\\"\u003efederal Lanham Act\u003c/a\u003e—the law establishing the US’s trademark registration system and defining what constitutes trademark violation.\u003c/p\u003e\\n\u003cp\u003eUnder trademark law, legal rights can potentially last indefinitely if the trademark owners continue to use the mark and maintain the registration. \u003c/p\u003e\\n\u003ch3 id=\\\"23\\\"\u003ePatent\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/what-is-a-patent\\\"\u003ePatents\u003c/a\u003e give inventors the exclusive right to their inventions for a set period. The purpose is to encourage innovation by granting this temporary monopoly on use, development, and commercial exploitation. This allows inventors to recoup the costs of research and development and to potentially profit from them.\u003c/p\u003e\\n\u003cp\u003eThere are three \u003ca href=\\\"/blog/types-of-patents\\\"\u003etypes of patents\u003c/a\u003e you can register:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUtility patents.\u003c/strong\u003e These protect IP like machines, processes, and materials.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDesign patents. \u003c/strong\u003eThese cover the shape or design of an invention.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePlant patents.\u003c/strong\u003e These cover species of plant life copied through grafting.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003ePatent law typically covers new and useful inventions, processes, machines, or compositions of matter, such as drugs or chemicals. In some cases, patents can also cover new developments for existing products. \u003c/p\u003e\\n\u003cp\u003ePatent infringement occurs when someone makes, uses, sells, or imports a patented invention without the patent holder’s permission. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eHow to register a patent: \u003c/strong\u003eYou can \u003ca href=\\\"/blog/how-to-patent-an-idea\\\"\u003eapply for a patent\u003c/a\u003e through the US Patent and Trademark Office. Most often, you’ll need assistance from a patent attorney familiar with patent law to ensure your application is watertight. This can be an expensive process. Attorney fees aside, other \u003ca href=\\\"/blog/patent-cost-guide\\\"\u003epatent filing costs\u003c/a\u003e include basic registration fees, patentability starches, and issue or maintenance fees. Patents typically last for 20 years from the filing date. However, it’s worth noting that the US Patent and Trademark Office often has a backlog of applications, meaning it could take a few years for a patent to be approved. Formal protection might actually amount to 17 or 18 years.\u003c/p\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/ZAkzpufECpA?si=kEpyBykLLlvZZ4Kb\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003ch3 id=\\\"24\\\"\u003eTrade secret\u003c/h3\u003e\\n\u003cp\u003eA trade secret protection refers to confidential and proprietary information providing a business with a competitive advantage. Trade secrets can include a wide range of technical information such as formulas, processes, workflows, customer lists, and other business information that derives its value from being kept secret. \u003c/p\u003e\\n\u003cp\u003eYou can protect your IP as a trade secret by keeping it confidential and only disclosing it to people who need to know, such as specific employees. Say you’ve developed a new software algorithm that gives your company a competitive edge. You can keep it a secret and only disclose it to employees who need to know, such as your developers.\u003c/p\u003e\\n\u003cp\u003eTrade secret misappropriation is the unauthorized disclosure of a trade secret. This can include disclosing a trade secret to someone not authorized to know it, or using a trade secret in a way that violates the rights of the trade secret holder. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eHow to register a trade secret:\u003c/strong\u003e There are no official registries or offices where a company can register trade secrets, as they might with a copyright, a patent, or a trademark. Instead, well-written \u003ca href=\\\"/blog/business-partnership-agreement\\\"\u003ebusiness contracts\u003c/a\u003e, enforced through civil litigation, protect trade secrets.\u003c/p\u003e\\n\u003ch3 id=\\\"25\\\"\u003eIndustrial design\u003c/h3\u003e\\n\u003cp\u003eAn industrial design protection covers the visual appearance or configuration of a product that makes it visually distinctive. Examples include patterns, \u003ca href=\\\"/blog/product-packaging-design\\\"\u003epackaging design\u003c/a\u003e, or sneakers like Crocs. \u003c/p\u003e\\n\u003cp\u003eUnlike design patents, industrial property protection only protects a product’s appearance—not the technology or configuration. Other people can create a similar product, but the industrial design IP prevents them from using the same visual design.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eHow to register an industrial design:\u003c/strong\u003e You can apply to register your design with the US Patent and Trademark Office. This is a long process—it can take between one and three years to hear back on your industrial design IP application. \u003c/p\u003e\\n\u003ch3 id=\\\"26\\\"\u003eGeographical indication\u003c/h3\u003e\\n\u003cp\u003eGeographical indication (GI) is a type of IP protection that’s granted to products that share unique characteristics related to a geographical location. They protect the authenticity and origin of a product. \u003c/p\u003e\\n\u003cp\u003eThe most well-known example of GI IP is Champagne. Only sparkling wine produced in the French region of Champagne can legally be labeled Champagne. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eHow to register a geographical indication:\u003c/strong\u003e Most governing bodies already have GI tags to ensure that producers from a specific area meet conditions to market their products using the name. You can apply to use this certification mark with the United States Patent and Trademark Office (USPTO). It’s rare for individuals to file a new GI application. Since the protection can apply to multiple brands within the same location, businesses tend to come together and file a joint application with the USPTO when the need for location-based protection arises.\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003eHow to protect intellectual property rights\u003c/h2\u003e\\n\u003cp\u003eThe best way to protect your IP is by registering it. This will give you a legal right to exclusive use of your IP and act as a deterrent to would-be infringers. For example, if you’ve created a new logo for your company, you can register it with the US Copyright Office. Once it’s registered, you can sue anyone who uses it without your permission.\u003c/p\u003e\\n\u003cp\u003eOther ways to protect your intellectual property rights include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eNon-disclosure (NDA) and confidentiality agreements. \u003c/strong\u003eIf you plan to disclose your IP to others, make sure to do so under an \u003ca href=\\\"/blog/what-is-an-nda\\\"\u003eNDA\u003c/a\u003e. This will prevent the recipient from disclosing your IP to others without your permission. For example, if you plan to share your invention with a potential investor, have the investor sign an NDA before disclosing any details.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eImplementing security measures.\u003c/strong\u003e Guard your secret IP with physical and digital security measures, such as encrypting your confidential files and limiting access to them. You can also store them on a password-protected server that only authorized employees can access.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eEducating employees.\u003c/strong\u003e Ensure your employees know your company’s IP policy and the importance of keeping IP confidential. You can do this by having them sign NDAs, providing training on company IP policy, and putting up reminders around the office.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eA digital rights management (DRM) system.\u003c/strong\u003e If you plan to sell or distribute digital content—such as ebooks, music, or software—you can use a \u003ca href=\\\"/blog/digital-asset-management\\\"\u003eDRM system\u003c/a\u003e to control how your customers use your content. For example, you can use DRM to prevent copying and unauthorized distribution or to set rules on how your content can be used.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e“The best place to start when wanting to register your IP is by searching for the national IP office in the country in which you are seeking protection,” says \u003ca href=\\\"https://www.linkedin.com/in/rinasond-iplawyer/\\\"\u003eRina Sond\u003c/a\u003e, founder and CEO of the boutique IP consultancy firm \u003ca href=\\\"https://www.linkedin.com/company/intangen/\\\"\u003eIntangen\u003c/a\u003e. “This is the UKIPO in the UK, the EUIPO in Europe, and the USPTO in the US. Each country has its own rules and systems in place for IP registrations, and it is important to protect your IP in the main markets or countries into which you sell.”\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003eHow to handle IP in accounting\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003eCategorization\u003c/li\u003e\\n\u003cli\u003eAmortization\u003c/li\u003e\\n\u003cli\u003eDepreciation exceptions\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eHere’s how to handle IP in your accounting practices:\u003c/p\u003e\\n\u003ch3\u003eCategorization\u003c/h3\u003e\\n\u003cp\u003eAlthough many IP assets do not appear on a business’s \u003ca href=\\\"/blog/balance-sheet\\\"\u003ebalance sheet\u003c/a\u003e, they usually fall under a category known as non-current assets. This category represents a company’s long-term, income-producing investments in the business. \u003c/p\u003e\\n\u003cp\u003eFor example, if a company holds the publishing rights to a song, it can collect license fees from third parties who wish to use the song in television commercials. The same goes for a software company licensing a computer program to third-party users.\u003c/p\u003e\\n\u003ch3\u003eAmortization\u003c/h3\u003e\\n\u003cp\u003eBecause some types of IP such as patents have expiration dates, they lose value as they age and are amortized over time. Amortization is an accounting method that reflects an asset’s declining value, much like a computer or truck wearing out with use. \u003c/p\u003e\\n\u003cp\u003eBy amortizing a patent’s value over the lifespan of its exclusivity period (the time before it becomes available to the public domain), a patent owner can lower taxable income by deducting a percentage of a patent’s falling value.\u003c/p\u003e\\n\u003cp\u003eFor example, a company may only hold the exclusive right to a patent for 20 years. Under a straight-line depreciation model, the total value of the patent would be divided by 20. For each passing year of exclusivity, the company would deduct 1/20th of the total value from its income for tax purposes. \u003c/p\u003e\\n\u003ch3\u003eDepreciation exceptions\u003c/h3\u003e\\n\u003cp\u003eIn other instances, usually for a tax advantage, some of the depreciation might be front-loaded at the beginning of the patent’s term. For IP that has no shelf life, like trademark protection for slogans, logos, and \u003ca href=\\\"/blog/how-to-come-up-with-a-brand-name\\\"\u003ebrand names\u003c/a\u003e, there’s no way for a company to amortize value since it doesn’t expire.\u003c/p\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/6H9d-mb8T0c?si=2ZWhJm3XoYG3hB8M\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003ch2 id=\\\"6\\\"\u003eHow intellectual property enforcement works\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eRegistration\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eConfidentiality\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eMonitoring\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eDocumentation\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eHere are the main components of intellectual property enforcement: \u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003eRegistration\u003c/h3\u003e\\n\u003cp\u003eFederal law permits you to register your IP with the relevant authority, depending on the type of IP at hand. You can register trademarks and patents with the \u003ca href=\\\"https://www.uspto.gov/\\\"\u003eUSPTO\u003c/a\u003e. \u003c/p\u003e\\n\u003cp\u003eRegistration isn’t always necessary with copyrights, however. Copyright usually takes effect the moment a work is published or otherwise made public, but registering your copyright-protected work with the US Copyright Office can create a useful record. It can also be used as an enforcement mechanism if you ever need to settle an IP infringement case in federal court, which handles almost all IP disputes.\u003c/p\u003e\\n\u003cp\u003eForeign countries and organizations like the European Union have their own IP systems with respective registration benefits.\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003eConfidentiality\u003c/h3\u003e\\n\u003cp\u003eKeeping your IP confidential is another way to avoid IP infringement. This is especially useful when it comes to trade secrets, which you can’t register ahead of time.\u003c/p\u003e\\n\u003cp\u003eOwnership of trade secrets is usually only ever determined in court after someone has already filed a lawsuit. A much cheaper way to defend them is to limit knowledge of your IP to trusted employees, who can be bound to secrecy through non-disclosure agreements. You can also keep patent details confidential or closely guard early drafts of works you later intend to copyright.\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003eMonitoring\u003c/h3\u003e\\n\u003cp\u003eRegularly monitor relevant marketplaces for unauthorized use of your copyrighted works, patents, trademarks, or trade secrets. Consider conducting regular internet searches, setting up Google Alerts for your IP, and monitoring social media for infringement. You can also hire a service that specializes in monitoring IP infringement.\u003c/p\u003e\\n\u003cp\u003eTake prompt action against infringers knowing that litigation may not be necessary. A sternly worded cease-and-desist letter from intellectual property lawyers or a \u003ca href=\\\"https://www.dmca.com/FAQ/What-is-a-DMCA-Takedown\\\"\u003eDigital Millennium Copyright Act (DMCA) takedown notice\u003c/a\u003e will often do the trick.\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003eDocumentation\u003c/h3\u003e\\n\u003cp\u003eMaintain detailed records of the creation, development, and use of your IP. This documentation can be crucial in legal proceedings, if or when it comes to that.\u003c/p\u003e\\n\u003ch2 id=\\\"7\\\"\u003eImpact of social media on intellectual property\u003c/h2\u003e\\n\u003cp\u003eCreators are automatically covered by copyright law when they post unique content to their accounts. This means that all social media is copyrighted by default, and you can take legal action against anyone using your content without permission. \u003c/p\u003e\\n\u003cp\u003eThis works both ways for you as a brand. Reposting a customer’s video to your own TikTok or Instagram page, for example, could constitute copyright infringement, since you’re using content produced by another person. Always make sure you have explicit permission to repost \u003ca href=\\\"/blog/user-generated-content\\\"\u003euser-generated content\u003c/a\u003e (UGC), ideally within a legal contract, to ensure you’re protected.\u003c/p\u003e\\n\u003cp\u003eRina Sond says, “Whilst [social media] has opened up a worldwide marketplace full of opportunities, it has made it more challenging from an IP protection perspective. The vast amount of content on various social media platforms means it is harder than ever to monitor and control any copying and sale of counterfeit goods. \u003c/p\u003e\\n\u003cp\u003e“Enforcement on social media can be time-consuming and costly, but having registered IP rights can simplify the process and provide stronger legal recourse,” Rina adds. “Without proper IP protections, pursuing infringers can be more complicated and costly.”\u003c/p\u003e\\n\u003cdiv data-guide=\\\"decision_matrix\\\"\u003e\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"8\\\"\u003eIntellectual property FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is IP, in simple terms?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eIP, or intellectual property, is a category of \u003ca href=\\\"https://www.shopify.com/uk/blog/intangible-asset\\\"\u003eintangible property\u003c/a\u003e or asset that is the product of human intellect, such as creative works, industrial designs, software, logos, and more.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the purpose of intellectual property protection?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eIntellectual property protects the rights of the owner. These rights include the right to exclusive use of the intellectual property and the right to prevent others from using it without permission.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the most common type of intellectual property infringement?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eCopyright infringement is one of the most common types of IP infringement. The creator of a piece of work can sue people who use their creations without permission.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eDoes your employer own your intellectual property?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eMost employment contracts have a clause that states the employer owns any intellectual property you create as part of your job during your employment.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is not intellectual property?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eYou can’t protect an idea, but you can protect how you create something from it, like the way you’ve written it in a book or illustrated the concept. Additionally, facts, generic titles or phrases, familiar symbols, and mathematical formulas are not considered IP.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Learn about intellectual property, its definition, various types, and why protecting your creative assets is essential for innovation and business success.\",\"\u003cp\u003eLearn about intellectual property, its definition, various types, and why protecting your creative assets is essential for innovation and business success.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2335,\"_1186\":2342},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2347,2349,-5,2351],{\"_1831\":1867,\"_1868\":2348,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/what-is-intellectual-property\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/what-is-intellectual-property\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/what-is-intellectual-property\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/what-is-intellectual-property\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/what-is-intellectual-property\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/what-is-intellectual-property\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/what-is-intellectual-property\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/what-is-intellectual-property\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/what-is-intellectual-property\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/what-is-intellectual-property\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/what-is-intellectual-property\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/what-is-intellectual-property\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/what-is-intellectual-property\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/oficina-patentes-marcas\\\"}\",{\"_1831\":1867,\"_1868\":2350,\"_1870\":1874},\"[{\\\"title\\\":\\\"What is Ecommerce? Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-ecommerce\\\"},{\\\"title\\\":\\\"What Are Business Core Values and How Do You Choose Yours?\\\",\\\"url\\\":\\\"blog/business-core-values\\\"},{\\\"title\\\":\\\"The Starbucks Logo: History and Why It Works (2022)\\\",\\\"url\\\":\\\"blog/starbucks-logo\\\"},{\\\"title\\\":\\\"How To Write a Value Proposition in 5 Simple Steps\\\",\\\"url\\\":\\\"blog/how-to-write-a-value-proposition\\\"},{\\\"title\\\":\\\"The Instagram Logo: History and Why It Works (2022)\\\",\\\"url\\\":\\\"blog/instagram-logo\\\"},{\\\"title\\\":\\\"How To Brand Your Business: A Guide for Entrepreneurs\\\",\\\"url\\\":\\\"blog/how-to-brand-your-business\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"6 Nov 2024\",{\"_1831\":1832,\"_158\":2354,\"_1583\":2355,\"_334\":2356,\"_1836\":2357,\"_1838\":2358,\"_1848\":2363,\"_123\":2364,\"_1851\":2365,\"_1853\":2366,\"_1660\":2367,\"_1857\":2368,\"_1864\":2369,\"_1878\":2359,\"_1879\":2360,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2377,\"_1885\":2371},\"gid://shopify/Article/557051052066\",\"make-money-blogging\",\"How To Start Blogging and Make Money in 11 Steps (2025)\",\"2024-10-23T05:30:00Z\",{\"_1831\":1840,\"_378\":2359,\"_1842\":2360,\"_1844\":2361,\"_1846\":2362},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Make_Money_Blogging_Mint_5e0ba9fe-b8ee-41d1-98b7-a228e7bf3f18.jpg?v=1741392062\",\"Make money blogging hero image\",4267,2246,[1600],\"\u003cp\u003eBlogging is a \u003ca href=\\\"/blog/low-investment-business-ideas\\\"\u003esmall business idea\u003c/a\u003e with the potential to make thousands of dollars per month, whether by driving product sales for your brand, earning commission from \u003ca href=\\\"/blog/best-affiliate-programs\\\"\u003eaffiliate partners\u003c/a\u003e, or creating a space for digital ad sales.\u003c/p\u003e\\n\u003cp\u003eThis guide shares how you can make money blogging with 11 revenue streams used by professional bloggers, who share tips on how to earn a full-time income through a content-based website.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eHow much money can bloggers earn?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e11 ways to make money blogging\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eHow long does it take to make money blogging?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eCan I earn a living by monetizing a blog?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eMaking money blogging FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003ciframe width=\\\"642\\\" height=\\\"361\\\" src=\\\"https://www.youtube.com/embed/s9rj6xWIkeA\\\" title=\\\"How To Make Money Online With A Blog\\\"\u003e\u003c/iframe\u003e\u003c/p\u003e\\n\u003ch2 id=\\\"1\\\"\u003eHow much money can bloggers earn?\u003c/h2\u003e\\n\u003cp\u003eBlog posts are a monetizable form of online content. There are many \u003ca href=\\\"/blog/blog-examples\\\"\u003eexamples of long-running blogs\u003c/a\u003e attracting millions of readers and generating enough income to employ teams of writers and editors.\u003c/p\u003e\\n\u003cp\u003eWell-established bloggers like Ryan Robinson (who runs a blog about blogging) can make upward of \u003ca href=\\\"https://www.ryrob.com/income/\\\"\u003e$30,000 per month\u003c/a\u003e. Adam Enfroy, who also started blogging about the business of blogging as a \u003ca href=\\\"/blog/side-hustle\\\"\u003eside hustle\u003c/a\u003e, generated \u003ca href=\\\"https://www.adamenfroy.com/how-to-start-a-blog\\\"\u003e$1.5 million from his blog\u003c/a\u003e just two years later.\u003c/p\u003e\\n\u003cp\u003eIt’s not just monthly revenue that bloggers can earn. Marketplaces like \u003ca href=\\\"https://flippa.com/\\\"\u003eFlippa\u003c/a\u003e list blog-based websites for sale, many of which come with hefty price tags.\u003c/p\u003e\\n\u003cp\u003eNot every blogger can make millions through their website, however. Typically, the potential income of a blog depends on two factors:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eNiche profitability.\u003c/strong\u003e Are the people who read a blog motivated customers? Will they regularly spend money on products or premium content? The software industry, for example, can be lucrative, since many companies pay recurring commission for referring customers.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBlogging income streams.\u003c/strong\u003e The more monetization methods a blog has, the more opportunities to increase revenue.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eHow a gardening blog blossomed into a business\u003c/p\u003e\\n\u003cp\u003eWhen Kevin Espiritu started his blog, he didn’t know it would grow into a profitable brand. Find out how Epic Gardening’s blog expanded into a YouTube channel and podcast, and is now a successful online store.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/blog/epic-gardening-content-to-ecommerce\\\" target=\\\"_blank\\\"\u003eRead more\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"2\\\"\u003e11 ways to make money blogging\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eChoose a profitable niche\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eBuild an email list\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eWrite sponsored product reviews\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003eSell advertising placements\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eJoin an affiliate marketing program\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eOffer services\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eSell digital products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eSell physical products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eCreate a membership community\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eMonetize YouTube videos\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eProduce a podcast and get a sponsor\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"7\\\"\u003e1. Choose a profitable niche\u003c/h3\u003e\\n\u003cp\u003eWhen you \u003ca href=\\\"/blog/how-to-start-a-blog\\\"\u003estart a blog\u003c/a\u003e, invest as much time as possible in selecting the right niche.\u003c/p\u003e\\n\u003cp\u003eA \u003ca href=\\\"/blog/niche-markets\\\"\u003eniche\u003c/a\u003e is a self-contained topic within a broader topic category, such as vegan recipes within the wider subject of recipes. When you focus your blog on a niche, readers can build stronger associations between the topic and your site. A reader will know exactly where to head to find a vegan dish for their dinner party, for instance, if you position your blog as the authority on veganism among all the general \u003ca href=\\\"/blog/monetize-food-blog\\\"\u003efood blogs\u003c/a\u003e on the internet.\u003c/p\u003e\\n\u003cp\u003eIn this way, catering to a popular niche improves your chances of being a reader’s first port of call when looking for advice.\u003c/p\u003e\\n\u003cp\u003e“Before monetization, it’s all about quality and expertise if you want to stand out,” says Mushfiq Sarker, founder of blog and newsletter \u003ca href=\\\"https://thewebsiteflip.com/\\\"\u003eThe Website Flip\u003c/a\u003e. “First, figure out your niche and why you should be writing about that topic, then make a \u003ca href=\\\"/blog/what-is-a-persona\\\"\u003epersona\u003c/a\u003e for yourself. Once that happens, you’ll build a following over time. Monetization follows later.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Tweet by Rachael Pilcher criticizing low-quality blog writing and the use of cheap writers.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Rachael_Pilcher_tweet_b078f30b-1c2f-4fa0-9dc3-b24ac58eef4d.png?v=1741384424\\\"\u003e\\n\u003cfigcaption\u003e\u003ca href=\\\"https://x.com/MightyFineCopy_\\\"\u003e\u003cem\u003eRachael Pilcher\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eYou’ll find bloggers making money in a wide variety of niches, from business software to \u003ca href=\\\"/blog/pet-business\\\"\u003epet accessories\u003c/a\u003e, though not all niches are candidates for monetization. A profitable blog niche typically meets three criteria:\u003c/p\u003e\\n\u003ch4\u003eIt’s something you’re skilled at or interested in\u003c/h4\u003e\\n\u003cp\u003eBlogs need a lot of consistently high-quality content to build an audience and become monetized. Not only will it be enjoyable to blog about something you have a genuine interest in, but you’ll increase the likelihood of generating money.\u003c/p\u003e\\n\u003ch4\u003eThere’s low, but not zero, competition\u003c/h4\u003e\\n\u003cp\u003eThe presence of competing blogs, brands, and forums in your niche indicates there’s money to be made. At the same time, it will be harder to drive organic traffic to your site if big-name brands are dominating search results.\u003c/p\u003e\\n\u003ch4\u003eThere’s clear monetization potential\u003c/h4\u003e\\n\u003cp\u003eLook at monetization opportunities for each niche on your shortlist. Do companies in that niche pay to advertise their products on other blogs? Are there any \u003ca href=\\\"/blog/best-affiliate-programs\\\"\u003eaffiliate programs\u003c/a\u003e that sell products in that industry?\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e2. Build an email list \u003c/h3\u003e\\n\u003cp\u003eAfter landing on your \u003ca href=\\\"/blog/blog-ideas\\\"\u003eblog idea\u003c/a\u003e, the next step is to find loyal readers who’ll consume your content.\u003c/p\u003e\\n\u003cp\u003eOne of the best ways to secure regular readers is by \u003ca href=\\\"/blog/email-marketing-best-practices\\\"\u003ebuilding an email list\u003c/a\u003e for your blog. When someone opts in to hear from your blog, you’re given permission to reach them in a valuable online space: their inbox.\u003c/p\u003e\\n\u003cp\u003e“Email marketing is by far the most lucrative sales channel for me. I don’t even really try to sell directly from other channels anymore, instead directing people from social media to my email list,” says Brittany Berger, founder of digital media company \u003ca href=\\\"https://workbrighter.co/\\\"\u003eWork Brighter\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eEncourage your blog visitors to sign up to your mailing list by using a \u003ca href=\\\"https://apps.shopify.com/categories/store-design-notifications-pop-ups\\\"\u003epop-up box\u003c/a\u003e. The goal is to make anyone visiting for the first time opt in, perhaps with the help of an incentive such as:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eFree downloadable content\u003c/li\u003e\\n\u003cli\u003eLists of resources or recommended products \u003c/li\u003e\\n\u003cli\u003eVIP access to extra posts\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eOnce they’ve signed up, continue nurturing reader relationships by offering perks or incentives. Over time, you’ll build an audience that’s primed to consider any products you launch or recommend.\u003c/p\u003e\\n\u003cp\u003eTake it from Lily Ugbaja, who started her blog, \u003ca href=\\\"https://findingbalance.mom/\\\"\u003eFindingBalance.Mom\u003c/a\u003e, to make money while staying at home with her son. It took her just two weeks to make money from her blog after harnessing \u003ca href=\\\"/blog/email-marketing\\\"\u003eemail marketing\u003c/a\u003e. \u003c/p\u003e\\n\u003cp\u003e“I used emails to promote my products and relevant affiliate products with tripwires and Facebook groups,” she says. “You add lead magnets to your site so people sign up after reading your article. Instead of a success page, you share a one-time offer—a low-end product at a super discounted rate, $7 in my case.”\u003c/p\u003e\\n\u003cp\u003eDespite the blog seeing less than 1,000 monthly page views, Lily says she ended her first month earning over $100, which soon became thousands.\u003c/p\u003e\\n\u003cp\u003eYou can also charge your email list for access to exclusive content. Many bloggers monetize through monthly subscription fees, which grant subscribers access to extra content. Use a platform like \u003ca href=\\\"https://substack.com/\\\"\u003eSubstack\u003c/a\u003e to publish directly to your audience and get paid through \u003ca href=\\\"/blog/how-to-start-a-subscription-business\\\"\u003esubscriptions\u003c/a\u003e.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eSend and track newsletters with Shopify Email\u003c/p\u003e\\n\u003cp\u003eWith Shopify Email, it’s easy to create, send, automate, and track email campaigns, all from your Shopify admin.\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/email-marketing?itcat=coreblog\u0026amp;itterm=shopify-email-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eLearn more\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"9\\\"\u003e3. Write sponsored product reviews\u003c/h3\u003e\\n\u003cp\u003eAll businesses want \u003ca href=\\\"/blog/social-proof\\\"\u003esocial proof\u003c/a\u003e—content that shows customers other people are buying and enjoying a product. One way for them to collect this is by paying bloggers to publish reviews.\u003c/p\u003e\\n\u003cp\u003eBy pitching or accepting review requests, you can directly use your \u003ca href=\\\"/blog/how-to-write-a-blog-post\\\"\u003eblog post writing skills\u003c/a\u003e to make money. It’s a strategy that works especially well if you can review products or services from brands that are relevant to your readers.\u003c/p\u003e\\n\u003cp\u003eIf you already use a product in daily life, you’ll likely have knowledge and opinions you can use. With sponsorships, you’ll be compensated for sharing those opinions with your audience.\u003c/p\u003e\\n\u003cp\u003eReach out to your favorite brands and ask if they’d be interested in sponsoring a review on your blog. \u003c/p\u003e\\n\u003cp\u003eIf you create review content, remember to follow best practices for disclosing the relationship between you and the product you’re reviewing. Avoid landing your blog in hot water by:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDisclosing whether you’re incentivized to write the review.\u003c/strong\u003e If you’re being paid to publish a review, include a disclaimer in the introduction of your article, such as, “I’ve been paid to write this review and may make a commission if you purchase this product.”\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBeing honest.\u003c/strong\u003e Share the good and the bad to help readers make an informed decision about whether they should purchase the item you’re reviewing.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"10\\\"\u003e4. Sell advertising placements\u003c/h3\u003e\\n\u003cp\u003eMany businesses are willing to pay for face time with your readers. You can monetize your blog by selling advertising space around the main content of your posts.\u003c/p\u003e\\n\u003cp\u003eThere are two routes to building an income stream with blog advertising:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eNegotiate with companies individually.\u003c/strong\u003e Find companies you think your readers might be interested in and ask if they’d like to advertise on your website. By talking directly to businesses, you may be able to negotiate larger bespoke fees.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUse an advertising network.\u003c/strong\u003e Platforms like \u003ca href=\\\"https://adsense.google.com/start/\\\"\u003eGoogle AdSense\u003c/a\u003e, \u003ca href=\\\"https://www.mediavine.com/\\\"\u003eMediavine\u003c/a\u003e, and \u003ca href=\\\"https://raptive.com/\\\"\u003eRaptive\u003c/a\u003e match your web pages with advertisers. Simply embed the provided code on your site to start displaying ads.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eFor Emily Brookes, a blogger at \u003ca href=\\\"https://www.emilymaydesigns.com/\\\"\u003eEmily May Designs\u003c/a\u003e, display ads quickly became her most lucrative sales channel. \u003c/p\u003e\\n\u003cp\u003e“Some 60% of my blog’s revenue comes from display ads,” she says. “Ads make me money consistently each month, even when I haven’t published any new content.”\u003c/p\u003e\\n\u003cp\u003eJoining an ad network or reaching out to advertisers is a popular way to make money blogging. But to make advertising a substantial revenue stream for your blog, \u003ca href=\\\"/blog/how-to-increase-website-traffic\\\"\u003edriving website traffic\u003c/a\u003e should be a priority. Ad networks like Google often pay publishers just a few cents per 1,000 impressions (RPM), meaning your ads need to be seen by lots of people to generate significant earnings.\u003c/p\u003e\\n\u003cp\u003eThere are also some reports that blog visitors are becoming \u003ca href=\\\"https://infillion.com/blog/ctr-click-research-consumers/\\\"\u003eless likely to click\u003c/a\u003e on advertisements, especially if they’re placed by ad networks and aren’t closely relevant to a reader.\u003c/p\u003e\\n\u003cp\u003eAfoma Umesi runs her book blog, \u003ca href=\\\"https://readingmiddlegrade.com/\\\"\u003eReading Middle Grade\u003c/a\u003e, on the side. \u003c/p\u003e\\n\u003cp\u003e“I had no experience and started blogging as a hobby before seriously deciding to monetize the site,” she says.\u003c/p\u003e\\n\u003cp\u003e“I needed something passive, so I chose ads and affiliate links. I don’t want to make or sell digital products or services right now, and I’m not a huge fan of sponsored posts, so ads were the perfect fit. All I need is traffic.”\u003c/p\u003e\\n\u003cp\u003eReading Middle Grade earns around three-quarters of its income from this type of advertising. \u003c/p\u003e\\n\u003cp\u003e“Don’t be afraid or ashamed to use ads,” says Afoma. “They’re inconvenient for some users, but if you provide value and use them reasonably, most users barely notice the ads.”\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e5. Join an affiliate marketing program \u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/affiliate-marketing\\\"\u003eAffiliate marketing\u003c/a\u003e is the act of recommending products to your blog’s audience. You’ll receive a commission when one of your readers clicks on an \u003ca href=\\\"/blog/how-to-make-affiliate-links\\\"\u003eaffiliate link\u003c/a\u003e and performs a desired action, such as making a purchase or signing up for a newsletter.\u003c/p\u003e\\n\u003cp\u003eThis form of marketing is a popular revenue opportunity for bloggers, since the content you share can help influence readers’ behavior. Make your blog a hub for helpful educational content, and you’ll earn the trust needed to persuade a reader to visit your affiliate partner’s site.\u003c/p\u003e\\n\u003cp\u003eWith affiliate marketing, you don’t need to create products. Simply plug into an existing ecommerce business and become a virtual promoter for them. Find relevant affiliate partners by browsing \u003ca href=\\\"/blog/affiliate-networks\\\"\u003eaffiliate networks\u003c/a\u003e like \u003ca href=\\\"https://www.shareasale.com/info/\\\"\u003eShareASale\u003c/a\u003e or \u003ca href=\\\"https://www.clickbank.com/\\\"\u003eClickBank\u003c/a\u003e. Browse available programs in your industry, apply to join them, build custom links, and track affiliate revenue through the dashboard.\u003c/p\u003e\\n\u003cp\u003eYou can also search for \u003ca href=\\\"/blog/high-ticket-affiliate-programs\\\"\u003ehigh-ticket affiliate programs\u003c/a\u003e from merchants selling expensive products, such as electronics, jewelry, or software. Bloggers can earn sizable amounts when recommending high-ticket items to readers. \u003ca href=\\\"https://www.shopify.com/affiliates\\\"\u003eShopify Affiliates\u003c/a\u003e, for example, can earn up to $150 in commission when a referral starts paying full price for specific subscription plans.\u003c/p\u003e\\n\u003cp\u003eIf you use affiliate marketing to monetize your blog, remember the golden rule: Don’t promote a product that you don’t believe will benefit your readers. Sacrificing reader trust for an affiliate partner’s high commission rate may be tempting, but will likely result in a loss of traffic over the long term.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eHow brands make six-figure revenues by partnering with bloggers\u003c/p\u003e\\n\u003cp\u003eLauren Kleinman, founder of PR agency Dreamday, explains how affiliate relationships are one of the most popular ways for brands to partner with successful bloggers.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/blog/lauren-kleinman-pr\\\" target=\\\"_blank\\\"\u003eRead more\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"12\\\"\u003e6. Offer services\u003c/h3\u003e\\n\u003cp\u003eA natural byproduct of building your audience means more people associate your name with the topics you write about. That’s a great way to build authority—something people look for when hiring people to complete a service.\u003c/p\u003e\\n\u003cp\u003e“If you’re in the \u003ca href=\\\"/blog/what-is-b2b\\\"\u003eB2B space\u003c/a\u003e, consulting is a big revenue generator,” says Mushfiq Sarker, founder of The Website Flip. “If you have some expertise and people are genuinely reading your content, consider what kind of consulting you could do for them. It’s a high revenue, low commitment way to make money blogging.”\u003c/p\u003e\\n\u003cp\u003eWhile running a service-based business is time-consuming, it can be a quick way to \u003ca href=\\\"/blog/make-money-online\\\"\u003emake money online\u003c/a\u003e. Demand a higher hourly rate, and find high-paying clients by using your blog content to demonstrate your expertise. \u003c/p\u003e\\n\u003cp\u003eExamples of services you might sell alongside your blog include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eConsulting services\u003c/li\u003e\\n\u003cli\u003eGraphic design\u003c/li\u003e\\n\u003cli\u003eFreelance writing\u003c/li\u003e\\n\u003cli\u003eVirtual assistance \u003c/li\u003e\\n\u003cli\u003eClasses or workshops \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eSave time scheduling appointments and taking payments by integrating \u003ca href=\\\"https://apps.shopify.com/categories/selling-products-digital-goods-and-services-event-booking\\\"\u003ebooking apps\u003c/a\u003e into your website.\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e7. Sell digital products\u003c/h3\u003e\\n\u003cp\u003eDigital products are a scalable way to make money by selling useful items alongside your blog. Unlike service-based businesses, you don’t exchange time for money. And unlike selling physical products, there’s no shipping or ongoing manufacturing costs.\u003c/p\u003e\\n\u003cp\u003eYou can create \u003ca href=\\\"/blog/digital-products\\\"\u003edigital products\u003c/a\u003e once and sell an infinite number of them via your blog.\u003c/p\u003e\\n\u003cp\u003e“I decided to add printables—and soon other digital products—to diversify my income and put more control in my own hands,” says Dylan Houlihan, founder of the blog-based website \u003ca href=\\\"https://www.swiftsalary.com/\\\"\u003eSwift Salary\u003c/a\u003e. “So far, I let readers decide how much they’d like to pay for my printables, which is why revenue numbers haven’t been crazy. However, I have clocked over 800 downloads, so I’m quite proud of that.”\u003c/p\u003e\\n\u003cp\u003eFigure out which digital products your audience would like to buy, using a \u003ca href=\\\"/blog/75022277-how-to-read-your-customers-minds-with-one-email\\\"\u003ereader survey\u003c/a\u003e and questions like, “What problem do you need help with that this blog isn’t already solving?” Answers can unveil ideas you can package and sell. Popular digital product formats include:\u003c/p\u003e\\n\u003ch4\u003eEbooks\u003c/h4\u003e\\n\u003cp\u003eThink of ebooks as deep dives into the topics your blog readers have shown the most interest in. If you’re blogging about mountain biking, for example, why not bundle up your trail reviews and tips into a handy guide? Adding extra detail and depth allows you to reasonably \u003ca href=\\\"/blog/sell-books-online\\\"\u003esell your ebook\u003c/a\u003e rather than share it for free.\u003c/p\u003e\\n\u003ch4\u003ePrintables\u003c/h4\u003e\\n\u003cp\u003ePrintables are a versatile type of digital product. You might create organizational tools like planners and checklists tailored for use in your niche. If you run a professional blog, you could offer templates and designs that your readers can use as part of their work. Downloadable printables are often low-cost items, making them an easy and accessible way to embed practical value into your posts.\u003c/p\u003e\\n\u003ch4\u003eWorkbooks\u003c/h4\u003e\\n\u003cp\u003eWorkbooks engage your audience by allowing them to apply the knowledge they’ve gained from your blog. Readers can fill out exercises, track their progress, and follow along with any educational content you produce.\u003c/p\u003e\\n\u003ch4\u003eOnline courses\u003c/h4\u003e\\n\u003cp\u003eSimilarly, \u003ca href=\\\"/blog/how-to-create-an-online-course\\\"\u003eonline courses\u003c/a\u003e let you package your knowledge into something bigger and more structured than a blog post. Benjamin Houy has been running the blog \u003ca href=\\\"https://frenchtogether.com/\\\"\u003eFrench Together\u003c/a\u003e for a decade. Part of his blog’s monetization strategy includes an online French course, which reportedly drives 90% of the blog’s revenue.\u003c/p\u003e\\n\u003cp\u003e“Ads and affiliate links can be great monetization strategies depending on the niche, but creating a product is both easier and more profitable than most bloggers think,” Benjamin says. “Your product doesn’t have to be the absolute best product ever when you launch it, it just has to be something your audience will find genuinely useful and will be happy to pay for.”\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e8. Sell physical products\u003c/h3\u003e\\n\u003cp\u003eIs your blog’s subject matter related to a range of products? Leverage what you know about your audience to sell them items likely to be of interest.\u003c/p\u003e\\n\u003cp\u003eNat Elson, founder of tea-based blog and store \u003ca href=\\\"https://cup-and-leaf.webflow.io/\\\"\u003eCup \u0026amp; Leaf\u003c/a\u003e, recommends starting by sourcing a couple of items from affiliates or \u003ca href=\\\"/blog/dropshipping-suppliers\\\"\u003edropshipping suppliers\u003c/a\u003e, before expanding your catalog or producing your own products. \u003c/p\u003e\\n\u003cp\u003e“To start off, you could just link out to other people’s products,” says Nat. “Once your blog is getting enough traffic that it seems like it’s actually generating a meaningful number of sales for other people’s businesses, you could start swapping out links with links to your own products.”\u003c/p\u003e\\n\u003cp\u003eAnother way to sell products through your blog is to \u003ca href=\\\"/blog/make-sell-merch\\\"\u003ecreate merch\u003c/a\u003e promoting your brand. Your loyal readers might appreciate the chance to own thoughtfully curated items that allow them to express their love of your writing. Make your merch irresistible with limited edition runs, premium products, and \u003ca href=\\\"/blog/brand-collaborations\\\"\u003ecollaborations\u003c/a\u003e with respected brands.\u003c/p\u003e\\n\u003cp\u003eTo get your merch store up and running on a budget, use the \u003ca href=\\\"/blog/print-on-demand\\\"\u003eprint-on-demand\u003c/a\u003e model, where you only pay manufacturing costs when a reader purchases a product. There’s no excess inventory, storage fees, or high upfront costs when bulk manufacturing products.\u003c/p\u003e\\n\u003cp\u003eUse a print-on-demand service to create custom merch shirts, mugs, \u003ca href=\\\"/blog/how-to-make-sell-stickers\\\"\u003estickers\u003c/a\u003e, or more unique items that tie in with your content.\u003c/p\u003e\\n\u003cp\u003eIf your readers show interest in buying products from you, consider \u003ca href=\\\"/blog/start-online-store\\\"\u003ecreating an online store\u003c/a\u003e, either as part of your blog website, or on a separate \u003ca href=\\\"https://www.shopify.com/domains\\\"\u003edomain\u003c/a\u003e. That way, you can treat your blog audience as your initial customer base.\u003c/p\u003e\\n\u003cp\u003eMany \u003ca href=\\\"/blog/best-blogging-platforms\\\"\u003epopular blogging platforms\u003c/a\u003e make it simple for bloggers to add \u003ca href=\\\"/blog/what-is-shopify\\\"\u003eecommerce features\u003c/a\u003e to their websites, such as checkouts and product pages.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eHow a tea blog became a retail store\u003c/p\u003e\\n\u003cp\u003eNat Elison decided to test out his marketing skills by making content based on his love of tea. Find out how he built a successful blog, grew organic traffic, and is turning his website into a physical store.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/blog/cup-and-leaf-blog\\\" target=\\\"_blank\\\"\u003eRead more\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"15\\\"\u003e9. Create a membership community\u003c/h3\u003e\\n\u003cp\u003eGive your most engaged readers a VIP experience—one they have to pay a small fee to access. This type of community is an important part of social connection. Not only have communities shown to improve mental health, but 52% of shoppers \u003ca href=\\\"https://www.shopify.com/research/future-of-commerce/future-of-ecommerce\\\"\u003ewill spend more\u003c/a\u003e on brands (or blogs) with shared values.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Tweet conversation about the shift from blogs to community-based content.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Community_is_the_new_blog_tweet_4e9e5b3a-8723-4e95-ae1c-48d7d0600310.png?v=1741384731\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\\\"https://x.com/BrianClark\\\"\u003e Brian Clark\u003c/a\u003e, \u003ca href=\\\"https://x.com/dohertyjf\\\"\u003eJohn Doherty\u003c/a\u003e, and \u003ca href=\\\"https://x.com/chriscantino\\\"\u003eChris Cantino\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eTake it from Michael Keenan, who runs a membership community alongside the \u003ca href=\\\"https://peakfreelance.com/blog/\\\"\u003ePeak Freelance\u003c/a\u003e blog.\u003c/p\u003e\\n\u003cp\u003e“If you want a consistent revenue stream for your blogging efforts, create a membership program,” says Michael. “You can offer exclusive content like handbooks and courses, special offers, even a Discord channel.”\u003c/p\u003e\\n\u003cp\u003eMichael recommends setting up membership fees on a monthly or yearly basis. \u003c/p\u003e\\n\u003cp\u003e“Provide a small discount for those who pay yearly. This gives you a nice cash injection you can use to develop new content and products for members.”\u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003e10. Monetize YouTube videos\u003c/h3\u003e\\n\u003cp\u003eWritten content is the preference for many web users. But if your blog doesn’t produce video, you’re likely missing the large portion of your audience whose go-to format is visual.\u003c/p\u003e\\n\u003cp\u003ePosting engaging videos can help you \u003ca href=\\\"/blog/198134793-how-to-make-money-on-youtube\\\"\u003emake money on YouTube\u003c/a\u003e as an expansion of your blog content. A reported 87% of people have been \u003ca href=\\\"https://www.wyzowl.com/video-marketing-statistics/\\\"\u003econvinced to buy something\u003c/a\u003e after watching a branded video. Make a video tutorial, review, or haul, and you’ll get rewarded when a viewer purchases off the back of your recommendation. \u003c/p\u003e\\n\u003cp\u003eIncrease the ROI of your blog posts by treating each piece of content as the foundation of a video script. The bloggers behind \u003ca href=\\\"https://abeautifulmess.com/\\\"\u003eA Beautiful Mess\u003c/a\u003e, for example, published a YouTube video that demonstrates \u003ca href=\\\"https://www.youtube.com/watch?v=mn-sG4zN9os\\\"\u003ehow to create built-in shelves\u003c/a\u003e. The video description directs people to the blog write-up, which contains affiliate links to the products used in the tutorial. \u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"YouTube video of a person using a drill to install built-in shelves, with a blog post link below.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/A_Beautiful_Mess.png?v=1646252091\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eThis strategy is worth considering for several reasons. First, not everyone enjoys reading online content. Some people prefer to watch videos. You’re potentially missing thousands of potential fans by only producing written text.\u003c/p\u003e\\n\u003cp\u003eSecondly, Google and YouTube are the two most popular search engines in the world. Sharing content to both platforms increases the likelihood of your target reader finding it—and therefore, purchasing products through your blog.\u003c/p\u003e\\n\u003cp\u003eFor some queries, Google’s algorithm pulls YouTube videos in the search engine results page (SERP). The first thing you’ll see on the SERP for “how to groom your dog at home,” for example, is a YouTube video on the topic.\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Google search result for 'how to groom your dog at home‘ featuring a YouTube video thumbnail.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Dog_grooming_SERP.png?v=1646252187\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eThe best part? An active YouTube channel expands your revenue opportunities. The platform comes with its own set of monetization features, including the \u003ca href=\\\"https://blog.youtube/news-and-events/shopify-expansion/\\\"\u003eYouTube Shopify affiliate program\u003c/a\u003e, which helps you to find products to promote through your content—or creators to promote your products.\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e11. Produce a podcast and get a sponsor\u003c/h3\u003e\\n\u003cp\u003ePodcasts are more popular than ever, with more than \u003ca href=\\\"https://www.statista.com/topics/3170/podcasting/#topicOverview\\\"\u003e110 million regular listeners\u003c/a\u003e expected in the US by 2029. \u003c/p\u003e\\n\u003cp\u003eBut episodes don’t just fill time on morning commutes. A 2022 study shows 70% of listeners will \u003ca href=\\\"https://www.statista.com/statistics/1205722/podcast-advertising-effectiveness-us/\\\"\u003evisit a brand’s website\u003c/a\u003e after hearing about its products via a podcast sponsorship. Another 67% will spark a conversation with a friend about the item in question. Both points make them attractive propositions for brands looking to expand their reach.\u003c/p\u003e\\n\u003cp\u003eCapitalize on your audience’s attention by \u003ca href=\\\"/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\\\"\u003estarting your own podcast\u003c/a\u003e. Record yourself talking about a topic in your niche and syndicate each episode to a streaming platform like Apple Podcasts or Spotify.\u003c/p\u003e\\n\u003cp\u003eReach out to brands in your niche with sponsorship opportunities. Sell ad space and give companies a shortcut to reach their target audience in exchange for a sponsorship fee.\u003c/p\u003e\\n\u003cp\u003eThe downside to the podcast approach is that it can be costly—both in terms of time and money. It takes time to build a relationship with a new audience. You’ll also need audio equipment or rented studio time to produce the podcast.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eThis DIY blogger monetized her following\u003c/p\u003e\\n\u003cp\u003eJordan Ferney started \u003ca href=\\\"https://ohhappyday.com\\\"\u003eOh Happy Day\u003c/a\u003e as a blog, before opening her own online party supply store once she built a massive audience.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/blog/117043653-10-businesses-run-by-badass-multitasking-super-moms-giveaway\\\" target=\\\"_blank\\\"\u003eRead more\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow long does it take to make money blogging?\u003c/h2\u003e\\n\u003cp\u003eWhile a popular blog can make money right away, it often takes time to build an audience that’s big enough to monetize.\u003c/p\u003e\\n\u003cp\u003eEmbracing monetization strategies can help reduce the time it takes to earn money. For example, Brittany Berger, founder of Work Brighter, started earning almost instantly by creating a simple $20 digital download that she promoted in her weekly newsletter. \u003c/p\u003e\\n\u003cp\u003e“By starting early in the blog’s lifetime, I was able to convert a huge portion of the audience,” she says.\u003c/p\u003e\\n\u003cp\u003e“I think waiting to launch something until you have a bigger audience can end up creating more pressure for yourself, so I’m glad I experimented with a small product when my audience was small.” \u003c/p\u003e\\n\u003cp\u003eMushfiq Sarkar also started blogging \u003ca href=\\\"/blog/part-time-business-ideas\\\"\u003epart time\u003c/a\u003e back in 2008, though he had no prior marketing experience.\u003c/p\u003e\\n\u003cp\u003e“I left my job in April 2021 to focus on The Website Flip because it was growing significantly and I was more passionate about growing this website and blogging,” he says.\u003c/p\u003e\\n\u003cp\u003eHis latest blog makes significant revenue despite only being a few years old.\u003c/p\u003e\\n\u003cp\u003e“A lot of people knew me by name, but not that I was an active blogger or someone who covered the industry. I started earning money fairly quickly—within a month or two.”\u003c/p\u003e\\n\u003cp\u003eBlogging is typically a side hustle people take up with the hopes that, one day, they’ll be able to quit their day jobs. Yet the length of time it takes to generate substantial income varies from blogger to blogger.\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003eCan I earn a living by monetizing a blog?\u003c/h2\u003e\\n\u003cp\u003eAs the many successful bloggers in this post prove, it’s definitely possible to make money blogging. In fact, you can run large businesses with multiple employees based on blogs as the core product.\u003c/p\u003e\\n\u003cp\u003eThat said, you’ll need to follow some best practices to give your blog the best chance of providing a full-time income.\u003c/p\u003e\\n\u003ch3\u003eInvest your time\u003c/h3\u003e\\n\u003cp\u003eBuilding a successful blog isn’t an overnight achievement. It often takes years of consistent effort. For many bloggers, real income emerges months or years after they’ve built and maintained an engaged audience.\u003c/p\u003e\\n\u003cp\u003eIn this sense, profitable blogging isn’t just about posting as many articles as possible. Instead, it’s about enhancing every aspect of your blog to increase engagement—from your \u003ca href=\\\"/blog/social-media-engagement\\\"\u003esocial media presence\u003c/a\u003e to your email marketing strategies.\u003c/p\u003e\\n\u003ch3\u003eCover all distribution channels\u003c/h3\u003e\\n\u003cp\u003eSure, blog posts are great. But have you explored making video versions of your content for TikTok or \u003ca href=\\\"/blog/make-money-podcasting\\\"\u003estarting a podcast\u003c/a\u003e? Posting across content channels will help you learn how your audience prefers to consume content, and where the majority of your audience spends time online. \u003c/p\u003e\\n\u003cp\u003eA \u003ca href=\\\"/enterprise/blog/multi-channel-marketing\\\"\u003emultichannel content strategy\u003c/a\u003e also helps you avoid strong competition. If your blog posts are struggling to rank against high-profile websites, perhaps you’ll enjoy better reach with \u003ca href=\\\"/blog/instagram-stories-ideas\\\"\u003eInstagram Stories\u003c/a\u003e?\u003c/p\u003e\\n\u003cp\u003eBuilding visibility across channels may also improve your standing with \u003ca href=\\\"/blog/google-algorithm\\\"\u003esearch algorithms\u003c/a\u003e. The more your content appears across different media, the more likely any individual platform will recognize your importance and rank your content higher.\u003c/p\u003e\\n\u003cp\u003eAim to be omnipresent in your niche, making your blog too significant for Google to ignore.\u003c/p\u003e\\n\u003ch3\u003eRethink the business model\u003c/h3\u003e\\n\u003cp\u003eIf you’re serious about turning your blog into a business, try to think like an entrepreneur rather than an author or enthusiast. Beyond looking to produce the highest-quality content, consider how to maximize your page views in the most profitable niches.\u003c/p\u003e\\n\u003cp\u003eIt might mean running multiple blogs across a variety of topic areas. Owning three, five, or 10 semi-successful blog websites may be more profitable, and achievable, than running one super-successful blog. Spreading your efforts across websites also gives you more opportunities to find success, and chances to avoid roadblocks with competitors, sponsors, products, etc.\u003c/p\u003e\\n\u003cp\u003eJust as spreading your time over multiple blogs can pay off, try not to rely on a single income stream. Explore some or all of the monetization strategies in this post to protect your earnings against shortfalls in any one method.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eHow a women’s shaving brand used its blog to become a thought leader\u003c/p\u003e\\n\u003cp\u003eFind out how Karen Young, founder of Oui Shave, used her brand’s blog to build credibility in the health and beauty industry.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/blog/oui-shave-content-marketing\\\" target=\\\"_blank\\\"\u003eRead more\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2\u003eTurn your blog into a moneymaker\u003c/h2\u003e\\n\u003cp\u003eBuilding a blogging business isn’t a linear process. The best way to make money depends on your niche, your relationship with your audience, and the content formats you’re producing. Focus first on building great content and a loyal readership, and then experiment with these monetization tactics.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n \u003cdiv itemscope itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n \u003ch2 id=\\\"5\\\"\u003eMaking money blogging FAQ\u003c/h2\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eHow do beginner bloggers make money?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eThe quickest way to monetize a blog is through display advertising. You don’t need specialized skills to rent space on your blog to Google AdSense, but you’ll get paid for every 1,000 website visitors that see the ad.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eDo you need experience to be a blogger?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eYou don’t need any professional experience to make money blogging. You’re in total control over your website, which gives you the freedom to build your digital marketing skills through trial and error.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eHow can I make $100 a month blogging?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eBlogging is a great way to make your first $100 online. Start by choosing a profitable niche, building an email list, and recommending products you’re an affiliate for. You can make thousands of dollars per month if people purchase through your recommendation.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n\u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eWhat kind of blogs make money?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eHigh earning blogs have one thing in common: a strong relationship with their audience. The more people that visit your blog and trust your recommendations, the more likely you are to make money blogging.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n\u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eHow do I find affiliate programs to join?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eTo find affiliate programs that suit your blog, research popular products and categories with your readers. Use \u003ca href=\\\"https://www.shopify.com/blog/affiliate-networks\\\"\u003eaffiliate networks\u003c/a\u003e like Amazon Associates or \u003ca href=\\\"https://www.shareasale.com/info/\\\"\u003eShareASale\u003c/a\u003e to select products that align with your audience. You can also reach out directly to smaller brands to form affiliate partnerships. Always prioritize products that are trustworthy and add value to your readers.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n\u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eWhich blog site is best for earning money?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/what-is-wordpress\\\"\u003eWordPress\u003c/a\u003e is a popular website platform among bloggers due to its focus on features for content creators. WordPress bloggers can add ecommerce features to their websites using third-party integrations. To sell products alongside your blog posts, build your blog on an ecommerce platform like \u003ca href=\\\"https://www.shopify.com/blog/what-is-shopify\\\"\u003eShopify\u003c/a\u003e, Wix, or Squarespace. Pick a platform that matches your long-term goals for making money with your blog.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n\u003c/div\u003e\\n\",\"There are multiple ways to make money blogging. Explore our guide on how you can get started making money blogging with ads, affiliates and more.\",\"\u003cp\u003eThere are multiple ways to make money blogging. Explore our guide on how you can get started making money blogging with ads, affiliates and more.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":-5,\"_1186\":2365},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[2370,-5,-5,2372,2374,-5,2376],{\"_1831\":1867,\"_1868\":2371,\"_1870\":1905},\"2025-03-07\",{\"_1831\":1867,\"_1868\":2373,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/make-money-blogging\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/make-money-blogging\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/make-money-blogging\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/make-money-blogging\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/make-money-blogging\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/make-money-blogging\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/make-money-blogging\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/make-money-blogging\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/make-money-blogging\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/make-money-blogging\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/make-money-blogging\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/make-money-blogging\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/make-money-blogging\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/como-ganhar-dinheiro-com-o-seu-blog\\\",\\\"ja\\\":\\\"https://www.shopify.com/jp/blog/make-money-blogging\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/mit-blog-geld-verdienen\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/como-ganar-dinero-con-un-blog\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/site-e-commerce-blogging\\\",\\\"it\\\":\\\"https://www.shopify.com/it/blog/come-fare-blogging-generando-traffico\\\",\\\"nl\\\":\\\"https://www.shopify.com/nl/blog/geld-verdienen-met-bloggen\\\"}\",{\"_1831\":1867,\"_1868\":2375,\"_1870\":1874},\"[{\\\"title\\\":\\\"The 11 Best Ecommerce Website Builder Picks\\\",\\\"url\\\":\\\"blog/best-ecommerce-website-builder\\\"},{\\\"title\\\":\\\"How to Start a Dropshipping Business- A Complete Playbook for 2024\\\",\\\"url\\\":\\\"blog/how-to-start-dropshipping\\\"},{\\\"title\\\":\\\"How to Start a Blogging Business in 2024 (Beginner's Guide)\\\",\\\"url\\\":\\\"blog/how-to-start-a-blog\\\"},{\\\"title\\\":\\\"How To Source Products To Sell Online\\\",\\\"url\\\":\\\"blog/product-sourcing-apps\\\"},{\\\"title\\\":\\\"Affiliate Marketing for Beginners: Your Startup Guide (2024)\\\",\\\"url\\\":\\\"blog/affiliate-marketing-for-beginners\\\"},{\\\"title\\\":\\\"25+ Ideas for Online Businesses To Start Now (2024)\\\",\\\"url\\\":\\\"blog/online-business-ideas\\\"},{\\\"title\\\":\\\"25 Best Ways to Make Money From Home in 2024\\\",\\\"url\\\":\\\"blog/make-money-from-home\\\"},{\\\"title\\\":\\\"The 13 Best Dropshipping Suppliers in 2024\\\",\\\"url\\\":\\\"blog/dropshipping-suppliers\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"7 Mar 2025\",{\"_1831\":1832,\"_158\":2379,\"_1583\":2380,\"_334\":2381,\"_1836\":2382,\"_1838\":2383,\"_1848\":2386,\"_123\":2387,\"_1851\":2388,\"_1853\":2389,\"_1660\":2390,\"_1857\":2391,\"_1864\":2392,\"_1878\":2384,\"_1879\":2385,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2402,\"_1885\":2394},\"gid://shopify/Article/10580693\",\"10580693-how-to-start-an-ecommerce-business-without-spending-any-money\",\"22 Profitable Ecommerce Business Ideas: How to Start in 2025\",\"2024-10-23T05:00:00Z\",{\"_1831\":1840,\"_378\":2384,\"_1842\":2385,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20business_20ideas_0b76ded7-23de-4423-b4ba-b8dcacfc3d4f.png?v=1741100263\",\"image of computer with lightbulb representing ecommerce business ideas\",[1600],\"\u003cp\u003eOften, the hardest part about starting a business is finding the right idea. For example, you might want to build a business that you can do on the side while still working at your day job. Or maybe you want a business that allows you to \u003ca href=\\\"/blog/home-business\\\"\u003ework from home\u003c/a\u003e and monetizes a skill you already have.\u003c/p\u003e\\n\u003cp\u003eIf you’re an entrepreneur in a creative lull, get some inspiration from this guide as we share 22 great ecommerce business ideas with high-profit potential.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhy start an ecommerce business?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e22 profitable ecommerce business ideas\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eHow to choose the right ecommerce business idea for you\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eLaunch your online store today with these ecommerce business ideas\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eEcommerce business ideas FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhy start an ecommerce business?\u003c/h2\u003e\\n\u003cp\u003eStarting your own ecommerce business is an accessible, flexible, and scalable endeavor that’s full of potential. It’s also a great way to tap into your passions. Whether you’re into \u003ca href=\\\"/blog/crafts-to-make-and-sell\\\"\u003ehandmade crafts\u003c/a\u003e, vintage finds, or niche products, ecommerce gives you a platform to turn what you love into a source of income. \u003c/p\u003e\\n\u003cp\u003eAs of early 2025, there are more than \u003ca href=\\\"https://www.sellerscommerce.com/blog/ecommerce-statistics/\\\"\u003e28 million ecommerce websites\u003c/a\u003e around the world. Let’s look at some of the reasons why so many people are starting their own ecommerce businesses. \u003c/p\u003e\\n\u003ch3\u003eAccessibility\u003c/h3\u003e\\n\u003cp\u003eThe barrier to entry is low. With ecommerce, you don’t need a physical storefront or a huge budget in order to launch your business. With fulfillment options like \u003ca href=\\\"/blog/what-is-dropshipping\\\"\u003edropshipping\u003c/a\u003e or \u003ca href=\\\"/blog/print-on-demand\\\"\u003eprint on demand\u003c/a\u003e, you don’t even necessarily need a warehouse full of inventory. Thanks to \u003ca href=\\\"/blog/diy-ecommerce-store-design-as-a-beginner\\\"\u003eplatforms like Shopify\u003c/a\u003e, you can set up shop from your living room with just a laptop and an internet connection. This makes ecommerce accessible to almost anyone, regardless of background or experience.\u003c/p\u003e\\n\u003ch3\u003eFlexibility\u003c/h3\u003e\\n\u003cp\u003eThen there’s the flexibility inherent in running an ecommerce business. Want to work from home? From a coffee shop? From a beach on the other side of the world? Ecommerce lets you do that. You can set your own hours, build your business around your life (not the other way around), and scale at your own pace.\u003c/p\u003e\\n\u003ch3\u003eScalability\u003c/h3\u003e\\n\u003cp\u003eEcommerce has huge growth potential. For one, with access to a global customer base, you’re not limited to just your local area; you can reach people all over the world. Plus, unlike traditional businesses that often need more overhead to expand, an ecommerce business can grow quickly without a massive increase in costs. You can add new products, explore new markets, and experiment with different strategies, all without needing to rent more space or hire a big team right away.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eBuild your dream online store today\u003c/p\u003e\\n\u003cp\u003eJoin the ranks of the world’s best online stores with Shopify’s powerful tools and features. With the highest-converting checkout, Shopify stores sell more products, lower your costs, and save you time.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/website/builder\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eLearn more\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"2\\\"\u003e22 profitable ecommerce business ideas\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eStart a dropshipping business\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eProduce private label beauty products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eSell handmade items\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eCreate print-on-demand merchandise\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eSell niche subscription boxes\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eTeach online courses\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eStart a clothing line\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003eFlip children’s toys\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003eSell on marketplaces\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003eWrite and sell books\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003eSell your photos\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eDevelop organic and natural products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003eSell customized pet products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003eRefurbish smart home products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003eSell your services\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#26\\\"\u003eBecome an affiliate marketer\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#27\\\"\u003eStart a 3D-printed accessories store\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#28\\\"\u003eSell VR and AR educational tools\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#29\\\"\u003eCreate eco-friendly versions of popular products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#30\\\"\u003eSell personalized gifts\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#31\\\"\u003eCreate DIY wedding stationery\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#32\\\"\u003eOpen an online thrift store\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"11\\\"\u003e1. Start a dropshipping business\u003c/h3\u003e\\n\u003cp\u003eIf you’re looking for a low-investment small business idea, \u003ca href=\\\"/blog/dropshipping-guide\\\"\u003edropshipping\u003c/a\u003e can be a safe bet.\u003c/p\u003e\\n\u003cp\u003eDropshipping is an \u003ca href=\\\"/blog/order-fulfillment\\\"\u003eorder fulfillment\u003c/a\u003e method that doesn’t require you to buy, store, or ship inventory yourself. Instead, you work with a \u003ca href=\\\"/blog/dropshipping-suppliers\\\"\u003edropshipping supplier\u003c/a\u003e who takes those responsibilities off your plate. That means you pay only for products once you sell them. \u003c/p\u003e\\n\u003cp\u003ePopular products to dropship include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/dropshipping-coffee\\\"\u003eCoffee\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/dropshipping-books\\\"\u003eBooks\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/cbd-dropshipping\\\"\u003eCBD products\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eTo get started, find a dropshipping supplier that stocks the items you want to sell. Apps like \u003ca href=\\\"https://apps.shopify.com/spocket\\\"\u003eSpocket\u003c/a\u003e, integrate with Shopify ecommerce stores. Once you sell a product through your ecommerce website, it will automatically route to your supplier to ship to the customer.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/collective/retailer\\\"\u003eExplore Shopify Collective\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"12\\\"\u003e2. Produce private label beauty products\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/private-label\\\"\u003ePrivate labeling\u003c/a\u003e is a business model in which entrepreneurs work with a manufacturer to produce custom products. Capitalize on the \u003ca href=\\\"https://www.statista.com/statistics/257527/us-health-and-personal-care-e-commerce-revenue/\\\"\u003e$37 billion\u003c/a\u003e health and personal care industry by private labeling makeup, skin care, and cosmetics. \u003c/p\u003e\\n\u003cp\u003eTo start a private-label business in the beauty industry, contact manufacturers that already make the product you want to sell. Work together on a formula, order samples to test their quality, and check reviews left by entrepreneurs already working with them. \u003c/p\u003e\\n\u003cp\u003eOnce you’ve found a manufacturer, \u003ca href=\\\"/blog/best-ecommerce-platforms\\\"\u003ecreate your online store\u003c/a\u003e, \u003ca href=\\\"/blog/product-label-design\\\"\u003edesign your labels\u003c/a\u003e, and upload product listings. Then, you can start marketing your new private label beauty products to spread the word. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003e\u003ca href=\\\"/blog/what-is-private-label\\\"\u003eWhat Is a Private Label? How Private Labels Work in 2025\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e3. Sell handmade items\u003c/h3\u003e\\n\u003cp\u003eIf you enjoy making handcrafted items, turn your hobby into a successful business by selling and marketing handmade products through your own online store. \u003c/p\u003e\\n\u003cp\u003ePopular items to \u003ca href=\\\"/blog/things-to-make-and-sell\\\"\u003emake and sell\u003c/a\u003e include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/203365449-start-a-jewellery-making-business\\\"\u003eJewelry\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/retail/burning-at-both-ends-how-to-make-candles-into-a-burgeoning-business\\\"\u003eCandles\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/retail/how-to-create-a-bath-bomb-retail-business\\\"\u003eBath bombs\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/how-to-make-enamel-pins\\\"\u003eEnamel pins\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/sell-woodworking-projects\\\"\u003eWoodworking projects\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eReach more potential customers by listing your handmade products on marketplaces like \u003ca href=\\\"/compare/shopify-vs-etsy\\\"\u003eEtsy\u003c/a\u003e. But keep in mind that Etsy takes a cut out of any sale you make. A combination of both \u003ca href=\\\"/blog/etsy-and-shopify\\\"\u003eShopify and Etsy\u003c/a\u003e gives you the best of both worlds: You tap into Etsy’s available \u003ca href=\\\"/blog/bird-and-blend-community\\\"\u003ecustomer base\u003c/a\u003e looking to buy handmade items, while also maintaining strong profit margins on orders made through your \u003ca href=\\\"/blog/best-ecommerce-website-builder\\\"\u003eecommerce website\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003e\u003ca href=\\\"/blog/sell-on-etsy\\\"\u003eHow to Sell on Etsy in 6 Easy Steps\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e4. Create print-on-demand merchandise\u003c/h3\u003e\\n\u003cp\u003eDo you have a following on social media? If so, monetize your audience by \u003ca href=\\\"/blog/make-sell-merch\\\"\u003eselling fan merchandise\u003c/a\u003e. \u003c/p\u003e\\n\u003cp\u003eUse a \u003ca href=\\\"/blog/print-on-demand\\\"\u003eprint-on-demand\u003c/a\u003e service like \u003ca href=\\\"https://apps.shopify.com/printful\\\"\u003ePrintful\u003c/a\u003e to create a custom design with your logo or slogan. Then, upload the design to mugs, t-shirts, phone cases—anything your \u003ca href=\\\"/blog/target-audience\\\"\u003etarget audience\u003c/a\u003e would be interested in—and sell them online.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/printful_4f1344ff-5e0d-410a-9674-2d64414473eb.png?v=1741080019\\\" alt=\\\"Printful’s design mockup tool for a dinosaur printed t-shirt.\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003ePrintful allows entrepreneurs to upload custom designs onto print-on-demand t-shirts.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eBrowse: \u003ca href=\\\"https://apps.shopify.com/categories/finding-products-sourcing-options-print-on-demand-pod\\\"\u003ePrint-on-demand apps on the Shopify App Store\u003c/a\u003e. \u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e5. Sell niche subscription boxes\u003c/h3\u003e\\n\u003cp\u003eSubscriptions are a profitable ecommerce business idea worth considering if you want to earn recurring revenue. You’ll bill customers every month (unless they cancel) in exchange for a \u003ca href=\\\"/blog/how-to-start-a-subscription-business\\\"\u003esubscription box\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eChoose an industry where the \u003ca href=\\\"/subscriptions\\\"\u003esubscription business model\u003c/a\u003e is already popular with customers. According to \u003ca href=\\\"https://www.statista.com/statistics/1307825/most-commonly-used-subscription-services-world/\\\"\u003eStatista\u003c/a\u003e, those popular industries for subscription models are:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eGroceries, food, and beverages\u003c/li\u003e\\n\u003cli\u003ePersonal care products\u003c/li\u003e\\n\u003cli\u003eHousehold products\u003c/li\u003e\\n\u003cli\u003eClothing\u003c/li\u003e\\n\u003cli\u003eToys, games, and books\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.freshpatch.com/\\\"\u003eFresh Patch\u003c/a\u003e is one business using this model to \u003ca href=\\\"/blog/make-money-online\\\"\u003emake money online\u003c/a\u003e. The retailer sells grass patches for pets to use the toilet inside.\u003c/p\u003e\\n\u003cp\u003eMore than \u003ca href=\\\"https://medium.com/authority-magazine/andrew-feld-of-fresh-patch-five-strategies-i-used-to-grow-my-business-to-reach-seven-figures-in-1ead4e35110f\\\"\u003e80% of its sales\u003c/a\u003e come from subscriptions. Its founder, Andrew Feld, advises people who are thinking of starting a business to “try and find something that is necessary and needs to be replenished.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/freshpatch_9dc24c4a-aefc-45ce-b0a0-926ac682db8f.png?v=1741080029\\\" alt=\\\"Homepage for a subscription service that sells grass patches for pet owners.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eFresh Patch caters to pet owners with its puppy patch subscription boxes.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eHow a meat business thrives on a subscription model\u003c/p\u003e\\n\u003cp\u003eButcherBox founder Mike Salguero explains how his meat and seafood business started as a side hustle and bloomed to a nine-figure brand using a subscription revenue model.\u003c/p\u003e\\n\u003cp\u003e\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/blog/butcherbox-profitability\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eLearn more\u003c/a\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"16\\\"\u003e6. Teach online courses\u003c/h3\u003e\\n\u003cp\u003eCapture the millions of customers who pay for premium education by selling your own courses and educational materials. Monetize your skill by creating an online course around something you have deep knowledge of. From pottery to cooking, there’s bound to be someone looking to get better at whatever knowledge you have to share.\u003c/p\u003e\\n\u003cp\u003eTo nurture inbound leads and launch their \u003ca href=\\\"/blog/digital-products\\\"\u003edigital products\u003c/a\u003e, course creators typically share short, informative videos on \u003ca href=\\\"/blog/instagram-marketing\\\"\u003eInstagram\u003c/a\u003e, Facebook, and TikTok. That bite-sized content encourages viewers to visit their site and purchase the full course. If you enjoy sharing your knowledge with people around the world, \u003ca href=\\\"/blog/how-to-create-an-online-course\\\"\u003eonline course creation\u003c/a\u003e can be a satisfying—and profitable—outlet. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003e\u003ca href=\\\"/blog/how-to-create-an-online-course\\\"\u003eHow To Create an Online Course in 10 Steps\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e7. Start a clothing line\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/sell/clothes\\\"\u003eSell clothes online\u003c/a\u003e to claim your share of the roughly \u003ca href=\\\"/enterprise/ecommerce-fashion-industry\\\"\u003e$180 billion\u003c/a\u003e US consumers spend in the global apparel market each year. \u003c/p\u003e\\n\u003cp\u003eWhile you could maintain high profit margins by handcrafting the clothes yourself, business models with a lower barrier to entry include: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eWholesale.\u003c/strong\u003e Buying fashion products from \u003ca href=\\\"/blog/wholesale-clothing-vendors\\\"\u003ewholesale vendors\u003c/a\u003e and selling them at a higher price.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePrint-on-demand services.\u003c/strong\u003e Upload a custom design onto a clothing item and have the manufacturer print, pack, and ship it to your customers.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.sarahdonofrio.com/\\\"\u003eSarah Donofrio\u003c/a\u003e is a successful designer with \u003ca href=\\\"/blog/206934729-how-to-start-a-clothing-line\\\"\u003eher own clothing line\u003c/a\u003e, and she advises new business owners to follow fashion trends. “Take athleisure,” she says. “I don’t make tights, I don’t make sports bras, but this cool woven crop would look kind of awesome with tights, so that’s how I would incorporate the trend.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/sarahdonofrio_a6412037-0f24-45fb-bee2-27dc4c65ad03.png?v=1741080032\\\" alt=\\\"Online store selling women’s clothing featuring product listings for colorfully patterned blouses.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eSarah Donofrio sells apparel she’s designed through an online store.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003e\u003ca href=\\\"/blog/206934729-how-to-start-a-clothing-line\\\"\u003eHow To Start a Clothing Business in 14 Steps\u003c/a\u003e. \u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e8. Flip children’s toys\u003c/h3\u003e\\n\u003cp\u003eAre you looking for a startup business idea with the potential to make money fast? You can flip broken, faulty, or unloved toys and sell them for a profit.\u003c/p\u003e\\n\u003cp\u003eTo find resellable kids toys:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eAttend yard sales\u003c/li\u003e\\n\u003cli\u003eAsk friends and family\u003c/li\u003e\\n\u003cli\u003eCheck Facebook Marketplaces for “job lots” of old toys \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eRefine your DIY skills to bring the toys back to life. List them for sale on your ecommerce website, and capture parents looking for new toys without the brand-new price tag. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eRead more:\u003c/strong\u003e\u003ca href=\\\"/blog/business-ideas-for-kids\\\"\u003eMake Learning Fun With 23 Awesome Business Ideas for Kids\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"19\\\"\u003e9. Sell on marketplaces\u003c/h3\u003e\\n\u003cp\u003eMarketplaces give consumers access to almost everything they’d want to buy online. Popular online marketplaces include \u003ca href=\\\"/blog/make-money-on-amazon\\\"\u003eAmazon\u003c/a\u003e, \u003ca href=\\\"/blog/sell-on-ebay\\\"\u003eeBay\u003c/a\u003e and \u003ca href=\\\"/blog/sell-on-facebook\\\"\u003eFacebook Marketplace\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eLook at Amazon’s bestsellers category and see whether you can capitalize on existing interest from shoppers. Chances are, you could source cheaper products in bulk from a wholesaler and \u003ca href=\\\"/blog/sell-on-amazon\\\"\u003elist them for sale on Amazon\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eWhile marketplace selling gives you access to a purchase-ready customer base, it does come with its downsides—most notably, cuts to your profit margins. There’s also the risk of a marketplace taking down your mini-store and cutting sales overnight.\u003c/p\u003e\\n\u003cp\u003eMitigate that risk by operating an \u003ca href=\\\"/blog/start-online-store\\\"\u003eonline store\u003c/a\u003e alongside your marketplace listings. That way, should the worst happen, you’re still able to keep your business afloat on a website you have more ownership over.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003e\u003ca href=\\\"/enterprise/blog/global-ecommerce-marketplace\\\"\u003e12 Ecommerce Marketplaces To Sell Products\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"20\\\"\u003e10. Write and sell books\u003c/h3\u003e\\n\u003cp\u003eMonetize your writing skills by \u003ca href=\\\"/blog/self-publish-a-book\\\"\u003eself-publishing a book\u003c/a\u003e. Publishing platforms like \u003ca href=\\\"https://kdp.amazon.com/\\\"\u003eKindle Direct Publishing\u003c/a\u003e, \u003ca href=\\\"https://apps.shopify.com/lulu-direct\\\"\u003eLulu\u003c/a\u003e, or \u003ca href=\\\"https://reedsy.com/\\\"\u003eReedsy\u003c/a\u003e make it easy to sell books online. They print and ship books at the point of sale, meaning you don’t need to keep a stack of unsold books at home.\u003c/p\u003e\\n\u003cp\u003eNot a writer? Other business models to sell books include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/dropshipping-books\\\"\u003eDropshipping books\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/start-affiliate-marketing-with-no-money\\\"\u003eBecoming an affiliate\u003c/a\u003e for already written ebooks\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/sell-books-online\\\"\u003eOpening a bookstore\u003c/a\u003e in your local area or online\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/oldtownbookshop_4bb7d834-df66-4209-804e-bab21cd42d2e.png?v=1741080029\\\" alt=\\\"Homepage for a bookshop with a background of a full bookshelf.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eYou can curate and \u003ca href=\\\"https://www.shopify.com/sell/books\\\"\u003esell old and new books\u003c/a\u003e like \u003ca href=\\\"https://slantoflightbooks.com/\\\"\u003eSlant of Light Books\u003c/a\u003e does through its online store.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"21\\\"\u003e11. Sell your photos\u003c/h3\u003e\\n\u003cp\u003eKeen photographer? Grab your camera (a phone can do the trick), snap some images, and \u003ca href=\\\"/blog/how-to-sell-photos-online\\\"\u003esell your photos online\u003c/a\u003e to earn extra cash on the side.\u003c/p\u003e\\n\u003cp\u003eThe following sites pay out each time your photo is licensed or downloaded:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.alamy.com/registration/contributor-signup.aspx\\\"\u003eAlamy\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://submit.shutterstock.com/\\\"\u003eShutterstock\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.istockphoto.com/photos/selling\\\"\u003eiStock Photo\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.stocksy.com/cta/welcome\\\"\u003eStocksy\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://contributor.stock.adobe.com/\\\"\u003eAdobe Stock\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eTo squeeze more cash out of your budding ecommerce business, sell photography services on the side. List your photography packages on freelance sites like \u003ca href=\\\"https://www.fiverr.com/categories/video-animation/local-photographers\\\"\u003eFiverr\u003c/a\u003e and \u003ca href=\\\"https://www.upwork.com/hire/photographers/\\\"\u003eUpwork\u003c/a\u003e, or apply to become a \u003ca href=\\\"https://experts.shopify.com/services/visual-content-and-branding/take-product-photos\\\"\u003eShopify Partner\u003c/a\u003e. You can often charge higher prices for these custom photoshoots.\u003c/p\u003e\\n\u003ch3 id=\\\"22\\\"\u003e12. Develop organic and natural products\u003c/h3\u003e\\n\u003cp\u003eHealth-conscious consumers \u003ca href=\\\"https://www.statista.com/statistics/673641/global-market-value-for-natural-cosmetics/\\\"\u003espend billions\u003c/a\u003e per year on natural cosmetics and personal care products. Create and sell your own natural, quality products online.\u003c/p\u003e\\n\u003cp\u003ePopular natural products include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/skin-care-marketing-online-store\\\"\u003eOrganic skin care products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/food-business-ideas\\\"\u003ePlant-based food and snacks \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/wholesale-essential-oils-suppliers\\\"\u003eEssential oils\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/supplement-dropshipping\\\"\u003eSupplements\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e“Customers are becoming more interested in natural and organic products as a result of increased consumer awareness of their lifestyle choices,” says Justina Blakeney, the founder and owner of \u003ca href=\\\"https://www.niawigs.com/\\\"\u003eNiaWigs\u003c/a\u003e. “You can begin selling natural products online to support people living an all-natural and sustainable lifestyle.”\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e💄 TikTok Fuels Range Beauty’s Rise in the Plant-Powered Makeup Market\u003c/p\u003e\\n\u003cp\u003eAlicia Scott used determination and networking to establish Range Beauty, a plant-based makeup brand for reactive skin. She capitalizes on TikTok for influencer collaborations and customer engagement, boosting her brand’s visibility.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/blog/range-beauty\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eMeet Alicia\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"23\\\"\u003e13. Sell customized pet products\u003c/h3\u003e\\n\u003cp\u003eTap into the deep connection people share with their pets by \u003ca href=\\\"/blog/pet-business\\\"\u003eselling customized pet products\u003c/a\u003e. Imagine a place where pet owners can find everything from bespoke apparel to personalized toys and accessories—all tailored to their pet’s size, breed, and personality.\u003c/p\u003e\\n\u003cp\u003eYou can build a Shopify store to showcase your products, and hook your store up to Printful to create truly unique items for shoppers. Use social media to showcase testimonials and pet stories to create a community around your brand.\u003c/p\u003e\\n\u003ch3 id=\\\"24\\\"\u003e14. Refurbish smart home products\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.statista.com/topics/4748/smart-speakers/#topicOverview\\\"\u003eMillions of households\u003c/a\u003e worldwide use smart speaker systems, but smart home products are expensive. Not everyone has $100 or more to drop on brand-new gadgets. \u003c/p\u003e\\n\u003cp\u003eIf you’re looking for a \u003ca href=\\\"/blog/part-time-business-ideas\\\"\u003epart-time business idea\u003c/a\u003e, search for smart home products to refurbish. Find old, broken, or faulty versions of:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eBluetooth speakers\u003c/li\u003e\\n\u003cli\u003eHome security cameras\u003c/li\u003e\\n\u003cli\u003eSmart vacuums \u003c/li\u003e\\n\u003cli\u003eFitness trackers \u003c/li\u003e\\n\u003cli\u003eClimate control portals \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThen use your DIY skills to bring them back to life. List them for a higher price on your \u003ca href=\\\"/blog/best-ecommerce-sites\\\"\u003eecommerce site\u003c/a\u003e and recoup the profit. \u003c/p\u003e\\n\u003ch3 id=\\\"25\\\"\u003e15. Sell your services\u003c/h3\u003e\\n\u003cp\u003eProducts don’t need to be the only thing you sell through an online store. Monetize your skills and turn them into a service, such as:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/how-to-make-money-copywriting\\\"\u003eFreelance writing\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003eTranslation\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/seo-copywriting\\\"\u003eSearch engine optimization\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003eWebsite design \u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/how-to-start-a-photography-business\\\"\u003ePhotography\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003ePersonal training\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eMichael Keenan is a freelance marketer who uses his SEO skills to \u003ca href=\\\"/blog/how-to-sell-a-service\\\"\u003esell freelance services online\u003c/a\u003e. He says, “I started ghostwriting for companies and made $20 per article on the side of my day job. As I began to refine my service offering and get more experience under my belt, I went full-time and started making six figures per year.”\u003c/p\u003e\\n\u003ch3 id=\\\"26\\\"\u003e16. Become an affiliate marketer\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/affiliate-marketing\\\"\u003eAffiliate marketing\u003c/a\u003e is an \u003ca href=\\\"/blog/ecommerce-business-blueprint\\\"\u003eecommerce business model\u003c/a\u003e that doesn’t require you to make your own products or services. Instead, you partner with a brand, promote their products or services, and earn commission on any sales you make.\u003c/p\u003e\\n\u003cp\u003eTo drive traffic to your affiliate partners’ website:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eGrow a following on \u003ca href=\\\"/blog/social-media-small-businesses\\\"\u003esocial media\u003c/a\u003e channels \u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/build-email-list\\\"\u003eBuild an email list \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003eShare product reviews and tutorials on your blog\u003c/li\u003e\\n\u003cli\u003ePublish comparison pages \u003c/li\u003e\\n\u003cli\u003ePay for online advertising that targets your affiliate’s ideal customer \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThe key to \u003ca href=\\\"/blog/affiliate-marketing-tips\\\"\u003esuccess as an affiliate marketer\u003c/a\u003e is to diversify your partners within a specific niche market. If you’re promoting pet products, for example, partner with brands that sell food, toys, and medication. That way, you’re not left without an income if one brand shuts down its affiliate program or denies your commission.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eBecome a Shopify Affiliate\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003eJoin the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\u003c/p\u003e\\n\u003cp class=\\\"text-center\\\"\u003e\u003ca class=\\\"marketing-button\\\" href=\\\"https://www.shopify.com/affiliates\\\"\u003eApply now\u003c/a\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"27\\\"\u003e17. Start a 3D-printed accessories store\u003c/h3\u003e\\n\u003cp\u003eThe 3D-printed wearables market is a small but growing sector. An ecommerce store with \u003ca href=\\\"/blog/3d-printer-business-ideas\\\"\u003e3D-printed creations\u003c/a\u003e taps into people’s desire for personalized and exciting products. \u003c/p\u003e\\n\u003cp\u003eFrom fashion accessories to home décor, ecommerce \u003ca href=\\\"/blog/how-to-start-a-3d-printing-business\\\"\u003e3D printing ecommerce businesses\u003c/a\u003e can offer a variety of items that stand out with unique designs.\u003c/p\u003e\\n\u003ch3 id=\\\"28\\\"\u003e18. Sell VR and AR educational tools\u003c/h3\u003e\\n\u003cp\u003eIf you love technology, a store that sells virtual reality (VR) and \u003ca href=\\\"/ar\\\"\u003eaugmented reality (AR) products\u003c/a\u003e—more specifically, educational products for schools and students—may be the perfect fit. You can sell VR headsets, educational apps, and AR learning kits for anyone intrigued by immersive experiences.\u003c/p\u003e\\n\u003cp\u003eTo start this type of business, source or create high-quality \u003ca href=\\\"/blog/augmented-reality-vs-virtual-reality\\\"\u003eVR/AR\u003c/a\u003e content. Partner with subject matter experts to guarantee your products are engaging and informative. Sell your tools, as well as tutorials and lesson plans, to help educators integrate VR/AR into their curriculum.\u003c/p\u003e\\n\u003ch3 id=\\\"29\\\"\u003e19. Create eco-friendly versions of popular products\u003c/h3\u003e\\n\u003cp\u003eThere’s a huge market for \u003ca href=\\\"/blog/eco-friendly-products\\\"\u003eeco-friendly products\u003c/a\u003e, and it’s only getting bigger. A \u003ca href=\\\"https://www.pwc.com/gx/en/news-room/press-releases/2024/pwc-2024-voice-of-consumer-survey.html\\\"\u003ePwC report\u003c/a\u003e found that 46% of shoppers are buying more sustainable products as a way to reduce their carbon footprint, and they’re willing to pay a 9.7% premium for products that let them do so.\u003c/p\u003e\\n\u003cp\u003eFind an industry that you’re interested in or passionate about and do some research to find the most popular products within the niche. Are existing products eco-friendly? Do competitors follow \u003ca href=\\\"/blog/sustainable-business-practices\\\"\u003esustainable business practices\u003c/a\u003e? If not, see whether you can create new versions that are more sustainable and sell them to climate-conscious consumers online.\u003c/p\u003e\\n\u003ch3 id=\\\"30\\\"\u003e20. Sell personalized gifts\u003c/h3\u003e\\n\u003cp\u003eIf you want to start your own ecommerce business and flex your creative chops without manufacturing new products, tap into the personalization market. By 2026, Statista estimates that consumers will spend \u003ca href=\\\"https://www.statista.com/statistics/1283363/global-personalized-gifts-market-size/#:~:text=According%20to%20estimates%20and%20forecasts,about%2023.5%20billion%20U.S.%20dollars.\\\"\u003e$34.3 billion\u003c/a\u003e on unique gifts each year.\u003c/p\u003e\\n\u003cp\u003eFind \u003ca href=\\\"/blog/wholesale-products-for-resale\\\"\u003ewholesale products\u003c/a\u003e that you can buy in bulk and add your own spin on, such as:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eMugs\u003c/li\u003e\\n\u003cli\u003eT-shirts\u003c/li\u003e\\n\u003cli\u003eBags \u003c/li\u003e\\n\u003cli\u003eKeyrings \u003c/li\u003e\\n\u003cli\u003eParty supplies\u003c/li\u003e\\n\u003cli\u003ePhone cases\u003c/li\u003e\\n\u003cli\u003ePet collars \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThen pick up a craft machine like a \u003ca href=\\\"/blog/cricut-business-ideas\\\"\u003eCricut\u003c/a\u003e to apply stickers to these niche products, or refine your embroidery skills to stitch someone’s name or custom design onto the product. \u003c/p\u003e\\n\u003cp\u003eThis approach to selling online might require more back and forth with your customers, but you can charge much more for personalized products than simply reselling existing items or adding a generic design. \u003c/p\u003e\\n\u003ch3 id=\\\"31\\\"\u003e21. Create DIY wedding stationery \u003c/h3\u003e\\n\u003cp\u003eYou don’t need to create and sell handmade wedding gowns to get a slice of the wedding industry pie. Stationery is a smaller market within the wedding industry that people spend millions of dollars on each year. \u003c/p\u003e\\n\u003cp\u003eCreate your wedding \u003ca href=\\\"/sell/stationery\\\"\u003estationery designs\u003c/a\u003e on a free graphic design tool like \u003ca href=\\\"/blog/what-is-canva\\\"\u003eCanva\u003c/a\u003e and sell them through an ecommerce website. People can buy these templates, add their wedding details, and print them at home. \u003c/p\u003e\\n\u003cp\u003eWhat’s great about this \u003ca href=\\\"/blog/product-ideas\\\"\u003eecommerce product idea\u003c/a\u003e is that you don’t need to manage \u003ca href=\\\"/blog/what-is-fulfillment\\\"\u003efulfillment\u003c/a\u003e. Customers get a digital download or link to your customizable template when they order—no need to figure out shipping. \u003c/p\u003e\\n\u003ch3 id=\\\"32\\\"\u003e22. Open an online thrift store\u003c/h3\u003e\\n\u003cp\u003eThrifting is a popular hobby that you can turn into an ecommerce business without actually manufacturing apparel yourself. \u003c/p\u003e\\n\u003cp\u003eThrift stores make money by buying niche apparel products at a discounted price and reselling them online. You’ll need a keen eye to spot what’s trending, as well as time to scour consignment stores for new inventory. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eRead more:\u003c/strong\u003e \u003ca href=\\\"/blog/211022217-sell-vintage-clothing-online\\\"\u003eCloset Full of Treasures? Here’s How To Sell Vintage Clothing\u003c/a\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e8000+ apps to help you sell\u003c/p\u003e\\n\u003cp\u003eExpand your store features with third-party apps from the Shopify App Store. Find everything from dropshipping suppliers to AI-powered customer support.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://apps.shopify.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eBrowse apps\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow to choose the right ecommerce business idea for you\u003c/h2\u003e\\n\u003cp\u003eChoosing the right ecommerce business idea is about finding the sweet spot where your interests, skills, and market demand overlap. Here’s how to get there without overthinking it.\u003c/p\u003e\\n\u003ch3\u003e1. Start with what you care about \u003c/h3\u003e\\n\u003cp\u003eYou don’t have to be wildly passionate about your business idea, but some level of interest helps, especially when things get tough (because they will). \u003c/p\u003e\\n\u003cp\u003eAsk yourself:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eWhat do I enjoy talking about or learning about?\u003c/li\u003e\\n\u003cli\u003eIs there a hobby, niche, or problem I know a lot about?\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eFor example, if you’re into fitness, selling workout gear or meal prep tools might feel more natural than diving into, say, tech accessories. \u003c/p\u003e\\n\u003ch3\u003e2. Consider your skills and strengths\u003c/h3\u003e\\n\u003cp\u003eWhat are you good at? Maybe you’re great at design, which could point you toward selling custom products. Or perhaps you’re a marketing whiz, meaning you could thrive with a dropshipping store where you don’t have to actually create products. \u003c/p\u003e\\n\u003cp\u003eThink about skills beyond business, too, like problem-solving, networking, or writing. Your strengths can shape the kind of ecommerce business that feels manageable and fun.\u003c/p\u003e\\n\u003ch3\u003e3. Solve a real problem\u003c/h3\u003e\\n\u003cp\u003eThe best businesses solve problems. What annoys you? What do people around you complain about? Opportunity often lies in creating products that provide solutions to those problems.\u003c/p\u003e\\n\u003cp\u003eHere are some ways you can find potential problems to solve: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eStart with your own problems.\u003c/strong\u003e Think about your day-to-day life and ask yourself what tasks feel unnecessarily complicated. For example, if you’ve ever struggled to find a comfortable, stylish backpack that fits your laptop \u003cem\u003eand \u003c/em\u003egym gear without looking bulky, that frustration could inspire a business idea. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eListen to the people around you.\u003c/strong\u003e Pay attention to when people vent about annoyances—is there a complaint you hear regularly? Are there products they wish existed? \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBrowse online communities.\u003c/strong\u003e Spend time on Reddit, Quora, and relevant Facebook groups to see what questions people are asking. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eRead product reviews.\u003c/strong\u003e Check out products on Amazon and competitor websites to see what features people are begging for and what they wish the product did better.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003e4. Look at market demand\u003c/h3\u003e\\n\u003cp\u003eNo matter how much you love an idea, it helps to know if there’s an actual market for it. \u003c/p\u003e\\n\u003cp\u003eDo a little digging:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eAre people searching for products like this online? Tools like \u003ca href=\\\"https://trends.google.com/trends/\\\"\u003eGoogle Trends\u003c/a\u003e can help.\u003c/li\u003e\\n\u003cli\u003eAre there competitors already selling similar items? Competition isn’t bad; it often means there’s demand.\u003c/li\u003e\\n\u003cli\u003eCan you find a \u003ca href=\\\"/blog/niche-markets\\\"\u003eniche\u003c/a\u003e within a popular category? For example, instead of generic skin care, maybe you focus on eco-friendly skincare for sensitive skin.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"4\\\"\u003eLaunch your online store today with these ecommerce business ideas\u003c/h2\u003e\\n\u003cp\u003eYou don’t need a spark of genius to \u003ca href=\\\"/blog/online-business-ideas\\\"\u003estart an online business\u003c/a\u003e. As these ecommerce business ideas show, it’s possible to make money by monetizing your existing skills, hobbies, and interests through a business online.\u003c/p\u003e\\n\u003cp\u003eThe best part? You don’t need upfront cash to build a business out of these ecommerce business ideas. Business models like dropshipping, print-on-demand, and self-publishing books take inventory and fulfillment tasks off your plate entirely. That leaves you with more time to do what you do best: create and sell.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n \u003cdiv itemscope itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n \u003ch2 id=\\\"5\\\"\u003eEcommerce business ideas FAQ\u003c/h2\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eHow to start ecommerce with no money?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eStart with a low-cost business model like dropshipping, print-on-demand, or \u003ca href=\\\"/blog/digital-products\\\"\u003eselling digital products\u003c/a\u003e, so you don’t need to buy inventory upfront. Use free tools to build your online store (like Shopify’s free trial or social media platforms) and focus on organic marketing through social media, content creation, and \u003ca href=\\\"/blog/what-is-word-of-mouth-marketing\\\"\u003eword-of-mouth marketing\u003c/a\u003e to attract customers without paid ads.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eWhich product is best for ecommerce?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eThe best product for ecommerce solves a specific problem, has steady demand, and is easy to ship. Think lightweight, durable items with a clear niche audience—like eco-friendly home goods, fitness accessories, or unique digital downloads—so you can stand out without competing on price alone.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eWhich ecommerce business is best?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eDropshipping is considered one of the best ecommerce business models for new entrepreneurs. You don’t need to hold inventory, handle fulfillment, or ship products to your customers. A \u003ca href=\\\"/blog/dropshipping-suppliers\\\"\u003edropshipping provider\u003c/a\u003e does that automatically when a sale is made through your ecommerce store.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eHow much does it cost to start ecommerce?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eData shows that the cost to \u003ca href=\\\"/blog/ecommerce-business-blueprint\\\"\u003estart an ecommerce business\u003c/a\u003e is around $40,000. However, this varies depending on your business model, digital marketing budget, and industry. If your budget is tight, open a Shopify store for just \u003ca href=\\\"/pricing\\\"\u003e$1 for your first month\u003c/a\u003e.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eWhat kind of online stores are most profitable?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003e\u003ca href=\\\"/blog/selling-handmade-goods-spare-time\\\"\u003eHandmade items\u003c/a\u003e often have the highest profit margins of all ecommerce products. Small-business owners can source materials at low cost, and create high-ticket handmade goods that people splurge on.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eIs ecommerce easy?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eIt’s easy to open an ecommerce store, but the day-to-day process of running an ecommerce business can be time-consuming. Set aside a few hours each week to source new products, market your store, and connect with existing customers. That effort can compound and result in a profitable online business over time.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eHow do I find suppliers?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003col\u003e\\n \u003cli\u003eDo a Google search.\u003c/li\u003e\\n \u003cli\u003eAsk other business owners.\u003c/li\u003e\\n \u003cli\u003eLook at supplier directories.\u003c/li\u003e\\n \u003cli\u003eAttend \u003ca href=\\\"/blog/what-is-a-trade-show\\\"\u003etrade shows\u003c/a\u003e.\u003c/li\u003e\\n \u003cli\u003eJoin an online marketplace.\u003c/li\u003e\\n \u003cli\u003eRead industry publications.\u003c/li\u003e\\n \u003cli\u003eJoin business forums and communities.\u003c/li\u003e\\n \u003c/ol\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eHow do I choose the right niche for my business?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003col\u003e\\n \u003cli\u003eEvaluate your skill set.\u003c/li\u003e\\n \u003cli\u003eDefine what you’re passionate about.\u003c/li\u003e\\n \u003cli\u003eSee if there’s a market for the niche.\u003c/li\u003e\\n \u003cli\u003eGet more specific.\u003c/li\u003e\\n \u003cli\u003eValidate and test the niche idea.\u003c/li\u003e\\n \u003c/ol\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n\u003c/div\u003e\",\"Here are 22 profitable ecommerce business ideas you can start today, from dropshipping and private label to digital courses and subscription boxes.\",\"\u003cp\u003eHere are 22 profitable ecommerce business ideas you can start today, from dropshipping and private label to digital courses and subscription boxes.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2381,\"_1186\":2388},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[2393,-5,-5,2395,2397,2399,2401],{\"_1831\":1867,\"_1868\":2394,\"_1870\":1905},\"2025-03-04\",{\"_1831\":1867,\"_1868\":2396,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/10580693-how-to-start-an-ecommerce-business-without-spending-any-money\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/10580693-how-to-start-an-ecommerce-business-without-spending-any-money\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/10580693-how-to-start-an-ecommerce-business-without-spending-any-money\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/10580693-how-to-start-an-ecommerce-business-without-spending-any-money\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/10580693-how-to-start-an-ecommerce-business-without-spending-any-money\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/10580693-how-to-start-an-ecommerce-business-without-spending-any-money\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/10580693-how-to-start-an-ecommerce-business-without-spending-any-money\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/10580693-how-to-start-an-ecommerce-business-without-spending-any-money\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/10580693-how-to-start-an-ecommerce-business-without-spending-any-money\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/10580693-how-to-start-an-ecommerce-business-without-spending-any-money\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/10580693-how-to-start-an-ecommerce-business-without-spending-any-money\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/10580693-how-to-start-an-ecommerce-business-without-spending-any-money\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/10580693-how-to-start-an-ecommerce-business-without-spending-any-money\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/projetos-pessoais-para-ganhar-dinheiro\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/10-ideas-de-negocios-de-bajo-presupuesto-para-usar-online\\\",\\\"it\\\":\\\"https://www.shopify.com/it/blog/le-10-migliori-risorse-per-trovare-idee-di-e-commerce\\\"}\",{\"_1831\":1867,\"_1868\":2398,\"_1870\":1874},\"[{\\\"title\\\":\\\"10 Small Business Trends To Watch (New Research)\\\",\\\"url\\\":\\\"blog/small-business-trends\\\"},{\\\"title\\\":\\\"How To Start an Online Bookstore: The Ultimate Guide (2024)\\\",\\\"url\\\":\\\"blog/sell-books-online\\\"},{\\\"title\\\":\\\"How To Start a Small Business at Home (40 Ideas for 2024)\\\",\\\"url\\\":\\\"blog/home-business\\\"},{\\\"title\\\":\\\"64 Small Business Ideas for Extra Income in 2024\\\",\\\"url\\\":\\\"blog/low-investment-business-ideas\\\"},{\\\"title\\\":\\\"How To Make Money Blogging: Your Guide For 2024\\\",\\\"url\\\":\\\"blog/make-money-blogging\\\"},{\\\"title\\\":\\\"Learn How To Become a Reseller And Start Selling Right Away\\\",\\\"url\\\":\\\"blog/reseller-business\\\"},{\\\"title\\\":\\\"How To Come Up With a Business Idea: 8+ Ideation Boosters\\\",\\\"url\\\":\\\"blog/how-to-come-up-with-a-business-idea\\\"}]\",{\"_1831\":1867,\"_1868\":2400,\"_1870\":1953},\"Lizzie Davey\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"4 Mar 2025\",{\"_1831\":1832,\"_158\":2404,\"_1583\":1613,\"_334\":2405,\"_1836\":2406,\"_1838\":2407,\"_1848\":2410,\"_123\":2411,\"_1851\":2412,\"_1853\":2413,\"_1660\":2414,\"_1857\":2415,\"_1864\":2416,\"_1878\":2408,\"_1879\":2409,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2422,\"_1885\":2406},\"gid://shopify/Article/558499495970\",\"How To Sell Online: Get Started in 9 Simple Steps (2025)\",\"2024-10-21T05:00:00Z\",{\"_1831\":1840,\"_378\":2408,\"_1842\":2409,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/sell_20online_957066df-184b-44c9-b5d1-e6a83b5438ec.jpg?v=1730324221\",\"how to sell online\",[1080],\"\u003cdiv\u003e\\n\u003cp\u003eSelling online has unlimited potential. You sell products or services to anyone, anywhere, and grow a profitable business with as much (or as little) involvement as you wish.\u003c/p\u003e\\n\u003cp\u003eBut you can't just snap your fingers to get there: You’ll need to \u003ca href=\\\"/blog/topics/find-an-idea\\\"\u003efind an idea\u003c/a\u003e for your online business, \u003ca href=\\\"/blog/how-to-make-website\\\"\u003emake a website\u003c/a\u003e, and plenty more before you’re ready to bring in a steady income. Luckily, that’s where this guide comes in. Ahead, find the nine steps you need to follow in order to sell online. \u003c/p\u003e\\n\u003c/div\u003e\\n\u003ch2\u003e9 simple steps to start selling online\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eFind a niche or competitive angle\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eEstablish your target audience\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eDecide which products to sell\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eCreate an online store\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eChoose your sales channels\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eSet up payment processing\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eChoose your shipping methods\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003ePromote your products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eContinuously improve your services\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"1\\\"\u003e1. Find a niche or competitive angle\u003c/h3\u003e\\n\u003cp\u003eWith so many entrepreneurs operating their own online stores, you need something to set your new business apart. Choose a niche you’re interested in, then \u003ca href=\\\"/blog/trending-products\\\" target=\\\"_blank\\\"\u003efind products in high demand\u003c/a\u003e you can sell within it at a high price point.\u003c/p\u003e\\n\u003ch4\u003eResearch your competition\u003c/h4\u003e\\n\u003cp\u003eWho are your competitors for your target audience’s attention? Find them through \u003ca href=\\\"/blog/competitive-analysis\\\"\u003ecompetitive research\u003c/a\u003e. Look at their marketing strategy, audience, and price points. Use what they’re doing well to inspire your own ecommerce business.\u003c/p\u003e\\n\u003ch4\u003eEvaluate your idea\u003c/h4\u003e\\n\u003cp\u003eArguably the hardest part of selling online is deciding on a business idea. Whether you operate your store from home, \u003ca href=\\\"/blog/113274373-7-ways-to-start-a-business-without-quitting-your-day-job\\\" target=\\\"_blank\\\"\u003eon the side of a day job\u003c/a\u003e, or as a creative outlet, find an idea before progressing to the next stage of selling online.\u003c/p\u003e\\n\u003ch4\u003eWrite a business plan\u003c/h4\u003e\\n\u003cp\u003eYou know what you’re selling and who you’re competing against. Put this information in a \u003ca href=\\\"/blog/business-plan\\\" target=\\\"_blank\\\"\u003ebusiness plan\u003c/a\u003e. It’s a document that outlines what your company is, and its \u003ca href=\\\"/blog/mission-statement\\\" target=\\\"_blank\\\"\u003emission statement\u003c/a\u003e, competitive analysis, and marketing strategy.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eResource: \u003c/strong\u003e \u003ca href=\\\"/blog/business-plan-template\\\" target=\\\"_blank\\\"\u003eFree Business Plan Template: A Practical Framework for Creating Your Business Plan\u003c/a\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"2\\\"\u003e2. Establish your target audience\u003c/h3\u003e\\n\u003cp\u003eYour \u003ca href=\\\"/blog/target-audience\\\"\u003etarget audience\u003c/a\u003e is the type of person you sell to online. Discover them through surveys and competitor analysis, and build a buyer persona to target them.\u003c/p\u003e\\n\u003ch4\u003eRun customer surveys\u003c/h4\u003e\\n\u003cp\u003eCustomer \u003ca href=\\\"/blog/75022277-how-to-read-your-customers-minds-with-one-email\\\"\u003esurveys\u003c/a\u003e allow you to get inside the mind of your ideal customer. Run quizzes, one-to-one usability tests, and group feedback sessions to figure out the wants and needs of your target audience.\u003c/p\u003e\\n\u003ch4\u003eEvaluate a competitor’s audience\u003c/h4\u003e\\n\u003cp\u003eWhen you start selling products online, you’ll have to convince a competitor’s audience to buy from you instead. Uncover the \u003ca href=\\\"/blog/15275657-how-to-build-buyer-personas-for-better-marketing\\\" target=\\\"_blank\\\"\u003ecustomer persona\u003c/a\u003e they sell and market to through competitive analysis. Play on the \u003ca href=\\\"/blog/unique-value-proposition\\\" target=\\\"_blank\\\"\u003eunique value proposition\u003c/a\u003e that sets you apart.\u003c/p\u003e\\n\u003ch4\u003eBuild buyer personas\u003c/h4\u003e\\n\u003cp\u003eThink of a \u003ca href=\\\"/blog/15275657-how-to-build-buyer-personas-for-better-marketing\\\"\u003ebuyer persona\u003c/a\u003e as a character you create to detail the traits of your ideal customer. In each buyer persona, include their pain points, interests, hobbies, demographics, and job title. Refer to them to make sure you’re targeting the right people (those most likely to buy) through your marketing campaigns.\u003c/p\u003e\\n\u003ch3 id=\\\"3\\\"\u003e3. Decide which products to sell\u003c/h3\u003e\\n\u003cp\u003eOnce you’ve landed on your niche idea and the audience you plan to sell it to, it’s time to figure out what product, exactly, you’ll sell. Will you need to \u003ca href=\\\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\\\"\u003efind a manufacturer\u003c/a\u003e for this product, or go the \u003ca href=\\\"/blog/private-label\\\"\u003eprivate label\u003c/a\u003e route? Will you launch with a single product, or a product line?Your choices here will have a large impact on how successful your ecommerce store will be.\u003c/p\u003e\\n\u003cp\u003eA \u003ca href=\\\"/blog/business-model\\\" target=\\\"_blank\\\"\u003ebusiness model\u003c/a\u003e is the framework you use to \u003ca href=\\\"/online\\\" title=\\\"sell products online\\\"\u003esell products online\u003c/a\u003e. There are various models to choose from, depending on how much cash you have to invest, the type of product you’re selling online, and whether you want to handle inventory storage and fulfillment.\u003c/p\u003e\\n\u003ch4\u003eFind an in-demand product\u003c/h4\u003e\\n\u003cp\u003eThe more in-demand your product is, the easier it will be to find prospective customers looking to buy it. Whether you’re \u003ca href=\\\"/blog/best-dropshipping-products\\\" target=\\\"_blank\\\"\u003edropshipping\u003c/a\u003e or selling directly to consumers, an in-demand product makes sure you’re not wasting time promoting products people won’t buy.\u003c/p\u003e\\n\u003ch4\u003ePrice your products\u003c/h4\u003e\\n\u003cp\u003eA high \u003ca href=\\\"/blog/products-with-high-profit-margins\\\"\u003eprofit margin\u003c/a\u003e means you buy items for much cheaper than you sell them online for. But there’s more to sticking an arbitrary figure on your products. Your customer base is heavily influenced by price. Get it right through research and analysis to avoid scaring them away.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e \u003ca href=\\\"/blog/how-to-price-your-product\\\" target=\\\"_blank\\\"\u003eHow to Price Your Products in 3 Simple Steps\u003c/a\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"4\\\"\u003e4. Create an online store\u003c/h3\u003e\\n\u003cp\u003eAn online store allows shoppers to buy products from you over the Internet using a web browser or a mobile app. If you’re tight on budget and plan to validate your product idea before committing to an ecommerce store, try a more entry-level offering such as \u003ca href=\\\"/starter\\\" target=\\\"_blank\\\"\u003eShopify’s Starter plan\u003c/a\u003e, where you can access all the tools you need to sell for a monthly fee of $5.\u003c/p\u003e\\n\u003ch4\u003eCompare ecommerce platforms\u003c/h4\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/compare/shopify-vs-bigcommerce\\\" target=\\\"_blank\\\"\u003eShopify vs. BigCommerce\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/compare/shopify-vs-commercecloud\\\" target=\\\"_blank\\\"\u003eShopify vs. Commerce Cloud\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/compare/shopify-vs-lightspeed\\\" target=\\\"_blank\\\"\u003eShopify vs. Lightspeed\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/compare/shopify-vs-magento\\\" target=\\\"_blank\\\"\u003eShopify vs. Magento\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/compare/shopify-vs-prestashop\\\" target=\\\"_blank\\\"\u003eShopify vs. Prestashop\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/compare/shopify-vs-squarespace\\\" target=\\\"_blank\\\"\u003eShopify vs. Squarespace\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/compare/shopify-vs-webflow\\\" target=\\\"_blank\\\"\u003eShopify vs. Webflow\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/compare/shopify-vs-wix\\\" target=\\\"_blank\\\"\u003eShopify vs. Wix\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/compare/shopify-vs-woocommerce\\\" target=\\\"_blank\\\"\u003eShopify vs. WooCommerce\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/compare/shopify-vs-wordpress\\\" target=\\\"_blank\\\"\u003eShopify vs. WordPress\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"relative aspect-video mb-8\\\"\u003e\\n\u003cdiv data-component=\\\"youtube-facade\\\" data-src=\\\"https://www.youtube.com/embed/6PP0xY_m_s0?si=NgK16-mFKLDfKIgz\\\" class=\\\"absolute inset-0 w-full h-full\\\"\u003e\\n\u003clink rel=\\\"preload\\\" href=\\\"https://i.ytimg.com/vi/6PP0xY_m_s0/hqdefault.jpg\\\" as=\\\"image\\\"\u003e\\n\u003carticle class=\\\"yt-lite\\\" data-title=\\\"YouTube Video\\\" style=\\\"background-image: url('https://i.ytimg.com/vi/6PP0xY_m_s0/hqdefault.jpg'); --aspect-ratio: 56.25%;\\\"\u003e\u003cbutton type=\\\"button\\\" class=\\\"lty-playbtn\\\" aria-label=\\\"Watch YouTube Video\\\"\u003e\u003c/button\u003e\u003c/article\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003ch4\u003eCreate essential pages\u003c/h4\u003e\\n\u003cp\u003eOnce you have a domain name, you’ll want to start building your store pages. \u003c/p\u003e\\n\u003cp\u003ePeople look for specific information before trusting an online retailer with their money. That includes your \u003ca href=\\\"/blog/product-page\\\"\u003eproduct page\u003c/a\u003e, category, \u003ca href=\\\"/blog/how-to-write-an-about-us-page\\\"\u003eabout page\u003c/a\u003e, \u003ca href=\\\"/blog/contact-us-page\\\"\u003econtact page\u003c/a\u003e, and \u003ca href=\\\"/blog/120928069-how-to-create-faq-page\\\"\u003eFAQ\u003c/a\u003e. Make sure you have them ready to go before online shoppers are able to look for them.\u003c/p\u003e\\n\u003ch4\u003eOptimize the checkout process\u003c/h4\u003e\\n\u003cp\u003ePeople abandon their \u003ca href=\\\"/blog/shopping-cart\\\" target=\\\"_blank\\\"\u003eonline cart\u003c/a\u003e for several reasons. Dig deep into the most common reasons and fix them through \u003ca href=\\\"/blog/checkout-process-optimization\\\"\u003echeckout optimization\u003c/a\u003e. When customers buy through a \u003ca href=\\\"/shop-pay\\\" target=\\\"_blank\\\"\u003eShop Pay\u003c/a\u003e–optimized checkout ecommerce website, retailers see conversion rates lift by as much as 50%. And, because it only takes one click to complete the transaction, it’s a superior customer experience.\u003c/p\u003e\\n\u003ch4\u003eManage inventory\u003c/h4\u003e\\n\u003cp\u003eDo you know how much inventory you have \u003ca href=\\\"/retail/ats-inventory\\\" target=\\\"_blank\\\"\u003eavailable to sell\u003c/a\u003e? Mastering \u003ca href=\\\"/retail/inventory-management\\\" target=\\\"_blank\\\"\u003einventory management\u003c/a\u003e is one of the biggest struggles for retailers, especially if you sell things online across several channels. Find an \u003ca href=\\\"/enterprise/inventory-management-system\\\" target=\\\"_blank\\\"\u003einventory management system\u003c/a\u003e that merges data from all channels and prevent \u003ca href=\\\"/retail/what-causes-a-stockout\\\" target=\\\"_blank\\\"\u003estockouts\u003c/a\u003e from driving customers toward a competitor.\u003c/p\u003e\\n\u003ch3 id=\\\"5\\\"\u003e5. Choose your sales channels\u003c/h3\u003e\\n\u003cp\u003eA \u003ca href=\\\"/blog/sales-channel\\\" target=\\\"_blank\\\"\u003esales channel\u003c/a\u003e is the platform you use to sell products to online shoppers. Here’s how to identify those you should be using.\u003c/p\u003e\\n\u003ch4\u003eAn online store\u003c/h4\u003e\\n\u003cp\u003eYour own website is a direct way for people to buy your products. Not only will you maintain high profit margins since you’re minimizing middlemen taking a cut, but you’ll collect customer data so you can deepen the relationship and set the foundation for future personalization. Know exactly who’s buying what when the order comes through your own online store.\u003c/p\u003e\\n\u003ch4\u003eOnline marketplaces\u003c/h4\u003e\\n\u003cp\u003eIf your online store is like a standalone brick-and-mortar, selling in an online \u003ca href=\\\"/blog/online-selling-sites\\\"\u003emarketplace\u003c/a\u003e is like setting up a kiosk in a mall—a way to gain exposure to new audiences in addition to your own direct channels. These include online selling sites like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eAmazon\u003c/li\u003e\\n\u003cli\u003eEtsy\u003c/li\u003e\\n\u003cli\u003eCraigslist\u003c/li\u003e\\n\u003cli\u003ePoshmark\u003c/li\u003e\\n\u003cli\u003eRuby Lane\u003c/li\u003e\\n\u003cli\u003eFacebook marketplace \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eReach those shoppers by listing your products for sale there. Just bear in mind that each selling platform charges a transaction fee when you make a sale. Some may also charge a listing fee. Mitigate risk by adding an online marketplace as a secondary sales channel—not your primary one.\u003c/p\u003e\\n\u003ch4\u003eResources: \u003c/h4\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/walmart-dropshipping\\\" target=\\\"_blank\\\"\u003eIs Dropshipping on Walmart Marketplace Worth It?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/make-money-on-amazon\\\" target=\\\"_blank\\\"\u003eHow To Make Money on Amazon (8 Proven Ways)\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/sell-on-etsy\\\" target=\\\"_blank\\\"\u003eHow To Sell on Etsy Successfully\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/sell-on-ebay\\\" target=\\\"_blank\\\"\u003eThe Beginner's Guide to Selling on eBay: List, Manage, and Sell Your Products Through Shopify\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003eSocial commerce\u003c/h4\u003e\\n\u003cp\u003eSocial media users rely on their favorite platforms to buy products, engage with brands, and share product recommendations. Get active on your customer’s favorite platforms to drive sales for your ecommerce business. You can sell your product everywhere from \u003ca href=\\\"/blog/how-to-sell-on-instagram\\\"\u003eInstagram\u003c/a\u003e to \u003ca href=\\\"/blog/tiktok-shopping\\\"\u003eTikTok\u003c/a\u003e to \u003ca href=\\\"/blog/how-to-sell-on-pinterest\\\"\u003ePinterest\u003c/a\u003e.\u003c/p\u003e\\n\u003ch4\u003eB2B or wholesale\u003c/h4\u003e\\n\u003cp\u003eWholesale commerce happens when you sell items to another retailer, usually in bulk and at a lower price. It’s a good strategy to \u003ca href=\\\"/blog/17807064-how-to-make-your-first-10-sales\\\" target=\\\"_blank\\\"\u003eincrease sales\u003c/a\u003e without upping marketing spend, enter new markets with less risk, and leverage other brands to sell your products online. Here's how to find a \u003ca href=\\\"/blog/wholesale-marketplace\\\"\u003ewholesale marketplace\u003c/a\u003e where you can sell your product. \u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e6. Set up payment processing\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/payment-processors\\\" target=\\\"_blank\\\"\u003epayment processor\u003c/a\u003e allows you to take payment when selling online. It moves funds from your customer’s account to your merchant account, keeping sensitive information secure and encrypted throughout the process.\u003c/p\u003e\\n\u003cp\u003eDebit or credit cards are the \u003ca href=\\\"https://www.statista.com/statistics/1111233/payment-method-usage-transaction-volume-share-worldwide/\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003emost popular\u003c/a\u003e payment methods for online shoppers. Accept credit cards on your online storefront to capture those customers. With this payment method, your ecommerce platform requests authorization from the customer’s bank, which approves (or denies) the transaction and releases funds into your merchant account.\u003c/p\u003e\\n\u003ch4\u003eDigital wallets\u003c/h4\u003e\\n\u003cp\u003eCustomers can pay for online purchases without entering their entire credit card number each time. Digital wallets, such as \u003ca href=\\\"/shop/shop-pay\\\" target=\\\"_blank\\\"\u003eShop Pay\u003c/a\u003e, store a customer’s credit card information. They can make purchases with just a few clicks, minimizing friction and increasing conversion rates.\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e7. Choose your shipping methods\u003c/h3\u003e\\n\u003cp\u003eModern customers demand free, fast shipping; many would abandon an online purchase if the delivery didn’t meet their expectations. They also want brands to be more sustainable. With the \u003ca href=\\\"/blog/planet-app\\\" target=\\\"_blank\\\"\u003ePlanet app\u003c/a\u003e, customers can choose a carbon-neutral shipping option for between 3.5¢ and 15¢ per order.\u003c/p\u003e\\n\u003ch4\u003eDomestic shipping\u003c/h4\u003e\\n\u003cp\u003eShipping online orders to a customer in the same country is cheaper than shipping internationally. That said, evaluating different couriers, packaging materials, and shipping zones can bring costs down—and therefore increase your profit margins while improving customer satisfaction.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eLearn more: \u003c/strong\u003e \u003ca href=\\\"/blog/competitive-shipping-as-a-small-shop\\\" target=\\\"_blank\\\"\u003e6 Ways to Reduce Shipping Costs for Small Business\u003c/a\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003ch4\u003eInternational shipping\u003c/h4\u003e\\n\u003cp\u003eHow do you get parcels to customers on the other side of the world? With an international shipping strategy, you can decide where you’ll ship to, the rules and regulations of that country, and the costs associated with getting a product into a cross-border customer’s hands.\u003c/p\u003e\\n\u003ch4\u003eOmnichannel fulfillment\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/fulfillment-services\\\"\u003eEcommerce fulfillment\u003c/a\u003e describes how you pick, pack, and ship orders to your customers. Choose to manage fulfillment in-house, work with a dropshipping supplier, or hire a third-party logistics partner.\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e8. Promote your products\u003c/h3\u003e\\n\u003cp\u003eOnce you know what you’re selling and how customers will receive it, spread the word about your products with an \u003ca href=\\\"/blog/ecommerce-marketing\\\" target=\\\"_blank\\\"\u003eecommerce marketing strategy\u003c/a\u003e.\u003c/p\u003e\\n\u003ch4\u003ePromote on social media\u003c/h4\u003e\\n\u003cp\u003eBroadcast information about your products on the \u003ca href=\\\"/blog/social-media-small-businesses\\\"\u003esocial media platforms\u003c/a\u003e your chosen audience is using. Produce high-quality content, experiment with images and video, and regularly engage with followers. Use native social commerce features to share in-app shopping experiences with users without leaving the platform.\u003c/p\u003e\\n\u003ch4\u003eRun paid advertising campaigns\u003c/h4\u003e\\n\u003cp\u003eAdvertising increases the odds of reaching your target audience. Whether you have a budget to invest or are sticking to \u003ca href=\\\"/blog/free-advertising\\\"\u003efree advertising sites\u003c/a\u003e, build an advertising strategy to promote the products you’re selling online.\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e9. Continuously improve your services\u003c/h3\u003e\\n\u003cp\u003ePeople with an \u003ca href=\\\"/blog/entrepreneurial-mindset\\\" target=\\\"_blank\\\"\u003eentrepreneurial mindset\u003c/a\u003e always aim to improve. Once you’re ready to scale, continuously improve back-end operations and product assortment to remain competitive.\u003c/p\u003e\\n\u003ch4\u003eAutomate time-consuming tasks\u003c/h4\u003e\\n\u003cp\u003eSmall business owners spend hours working on their business every week. As you grow, \u003ca href=\\\"/blog/business-bots-roundup\\\"\u003eautomate tasks\u003c/a\u003e you spend the most time on. Use that free time on higher-impact activities that will help your business scale.\u003c/p\u003e\\n\u003ch4\u003eExperiment with in-person commerce\u003c/h4\u003e\\n\u003cp\u003eTake your online business in-person by attending local events. Host a pop-up shop or use your brick-and-mortar store as a way for customers to buy online and pick up items in-store. \u003ca href=\\\"/pos\\\"\u003eShopify POS\u003c/a\u003e gives you a single source of truth by merging retail sales data, inventory, and customer profiles between both sales channels.\u003c/p\u003e\\n\u003ch2\u003eTips for selling online\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003eOptimize your website for user experience\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eInvest in SEO\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003ePartner with influencers\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eStart an email list\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eOffer buy now, pay later options\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eUse high-quality images and descriptions\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eOffer excellent customer service\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eUse social proof\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003eCreate a content marketing strategy\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"10\\\"\u003e1. Optimize your website for user experience \u003c/h3\u003e\\n\u003cp\u003eYour website is your online storefront, and should be as inviting and user-friendly as a physical shop. Easy navigation, clear product descriptions, high-quality images, quick load times, and a straightforward checkout process are key for selling products online. A great \u003ca href=\\\"/blog/user-experience-design\\\"\u003eUX design\u003c/a\u003e can reduce cart abandonment rates and improve conversions.\u003c/p\u003e\\n\u003cp\u003eShopify has more than 100 optimized website themes, known as \u003ca href=\\\"https://themes.shopify.com/themes\\\" target=\\\"_blank\\\"\u003eShopify themes\u003c/a\u003e. \u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e2. Invest in SEO\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/ecommerce-seo-beginners-guide\\\"\u003eSearch engine optimization\u003c/a\u003e (SEO) is a long-term marketing strategy that increases your chances of appearing in the search results of your target audience. From \u003ca href=\\\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\\\"\u003ekeyword research\u003c/a\u003e to \u003ca href=\\\"/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\\\"\u003ebuilding backlinks\u003c/a\u003e, follow SEO practices to attract potential customers already looking for the products you sell online.\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e3. Partner with influencers\u003c/h3\u003e\\n\u003cp\u003eInfluencers—even \u003ca href=\\\"/blog/micro-influencer\\\"\u003emicro influencers\u003c/a\u003e—have the power to drive thousands of dollars in online sales to your online store. Find and \u003ca href=\\\"/blog/influencer-marketing\\\"\u003epartner with influencers\u003c/a\u003e across your ideal customer’s favorite platform—be that Instagram or TikTok—and leverage their audience loyalty to make sales.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eLearn more: \u003c/strong\u003e \u003ca href=\\\"/collabs/find-brands\\\"\u003eShopify Collabs: Get Paid By Brands You Love\u003c/a\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"13\\\"\u003e4. Start an email list\u003c/h3\u003e\\n\u003cp\u003eEmail is the only direct line of communication you have with your customers. Encourage people to sign up to your email list and send them regular content, such as educational videos or \u003ca href=\\\"/blog/abandoned-cart-emails\\\" target=\\\"_blank\\\"\u003ecart abandonment emails\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eUnlike social media platforms that can restrict your content at any time, email marketing means you’ll always reach your customers’ most sacred virtual place: their inbox.\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e5. Offer buy now, pay later options\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/buy-now-pay-later\\\" target=\\\"_blank\\\"\u003eBuy now, pay later\u003c/a\u003e is a payment method that allows shoppers to pay for their purchases in installments. Enable this on your online store through a provider like \u003ca href=\\\"/blog/shop-pay-installments\\\"\u003eShop Pay Installments\u003c/a\u003e. You’ll capture the millions of people who use BNPL to buy products online.\u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e6. Use high-quality images and descriptions\u003c/h3\u003e\\n\u003cp\u003eCustomers can't physically touch products online, so you want to provide high-quality photos from different angles and thorough descriptions. This gives customers a clear understanding of what they're buying and can help reduce returns.\u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003e7. Offer excellent customer service\u003c/h3\u003e\\n\u003cp\u003eSuperior \u003ca href=\\\"/blog/what-is-customer-service\\\"\u003ecustomer service\u003c/a\u003e is a strong differentiator when selling products online. This includes quick response to inquiries, easy returns and exchanges, and resolving any issues that arise quickly.\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e8. Use social proof\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/social-proof\\\"\u003eSocial proof\u003c/a\u003e points including customer reviews, testimonials, ratings, and \u003ca href=\\\"/blog/user-generated-content\\\"\u003euser-generated content\u003c/a\u003e are all critical in online shopping. These are powerful persuasion tools to drive purchases, as people trust the experiences and opinions of others.\u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e9. Create a content marketing strategy\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/seo-content-marketing\\\"\u003eContent marketing\u003c/a\u003e can serve multiple purposes: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eIt helps build your brand\u003c/li\u003e\\n\u003cli\u003eIt establishes you as an expert in your field\u003c/li\u003e\\n\u003cli\u003eIt drives traffic to your website\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eYou can leverage many different types of content: blogs, videos, podcasts, newsletters. Anything that provides value to your audience beyond just selling your product.\u003c/p\u003e\\n\u003cp\u003eFor example, a fitness equipment retailer could create a blog and YouTube channel with workout routines, fitness tips, and nutritional advice. \u003c/p\u003e\\n\u003cp\u003eThese resources draw in customers who are interested in fitness, establishing the retailer as a trusted authority. This kind of content marketing strategy increases customer engagement and loyalty, leading to more repeat business and referrals.\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\" class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2\u003eHow to sell online FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow can I legally sell things online?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003eThe legalities of selling online vary depending on your ecommerce business’s structure. Consider registering a trademark or patent-protecting your business’s name for legal protection. You’ll also need to adhere to email privacy laws, especially GDPR, if your customers are based in the EU.\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the best site for selling online?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003eShopify is the best site for online selling. From just $5 a month, the Starter Plan gives you the tools you need to sell across the social media channels your target customers are using.\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eDo I have to pay taxes on items I sell online?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003eThe amount of tax your ecommerce business pays depends on where you’re operating from. In the US, you’ll need to collect sales tax on any products you sell online. Talk to an accountant to make sure you’re paying the right taxes. \u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the most profitable thing to sell online?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eDigital artwork\u003c/li\u003e\\n\u003cli\u003eHandmade goods\u003c/li\u003e\\n\u003cli\u003eWater bottles\u003c/li\u003e\\n\u003cli\u003ePens and pencils\u003c/li\u003e\\n\u003cli\u003eCustom design clothing\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"There’s a lot to do between finding an idea and making a full-time income from your online business. Here are nine steps to help you sell online.\",\"\u003cimg alt=\\\"how to sell online\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell_20online.jpg?v=1686164628\\\"\u003e\\n\u003cp\u003eThere’s a lot to do between finding an idea and making a full-time income from your online business. Here are nine steps to help you sell online.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2405,\"_1186\":2412},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2417,2419,-5,2421],{\"_1831\":1867,\"_1868\":2418,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/how-to-sell-online\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/how-to-sell-online\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/how-to-sell-online\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/how-to-sell-online\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/how-to-sell-online\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/how-to-sell-online\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/how-to-sell-online\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/how-to-sell-online\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/how-to-sell-online\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/how-to-sell-online\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/how-to-sell-online\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/how-to-sell-online\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/how-to-sell-online\\\",\\\"ja\\\":\\\"https://www.shopify.com/jp/blog/where-to-sell-your-product\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/46579077-que-vendre-en-ligne-10-idees-interessantes-de-produits-tendance-qui-cartonnent\\\",\\\"it\\\":\\\"https://www.shopify.com/it/blog/come-vendere-online\\\"}\",{\"_1831\":1867,\"_1868\":2420,\"_1870\":1874},\"[{\\\"title\\\":\\\"How To Brand Your Business: A Guide for Entrepreneurs\\\",\\\"url\\\":\\\"blog/how-to-brand-your-business\\\"},{\\\"title\\\":\\\"Tax ID Numbers (TIN): Types of TIN and How To Apply\\\",\\\"url\\\":\\\"blog/tax-id-number\\\"},{\\\"title\\\":\\\"9 Dropshipping Coffee Suppliers\\\",\\\"url\\\":\\\"blog/9-dropshipping-coffee-suppliers\\\"},{\\\"title\\\":\\\"Pre-Orders Add to Your Bottom Line—How Do They Work?\\\",\\\"url\\\":\\\"blog/shopify-pre-orders\\\"},{\\\"title\\\":\\\"The 10 Best Cheap Ecommerce Platforms for Small Businesses\\\",\\\"url\\\":\\\"blog/cheap-ecommerce-platforms\\\"},{\\\"title\\\":\\\"Increase Customer Lifetime Value With These 9 Subscription Apps\\\",\\\"url\\\":\\\"blog/subscription-apps\\\"},{\\\"title\\\":\\\"Open-Source Ecommerce: 6 Open-Source Platforms for Ecommerce Stores\\\",\\\"url\\\":\\\"blog/open-source-ecommerce\\\"},{\\\"title\\\":\\\"Introducing Shopify Forms: Grow Your Marketing List, for Free\\\",\\\"url\\\":\\\"blog/shopify-forms\\\"},{\\\"title\\\":\\\"12 Top Shopify Ecommerce Apps to Help Grow Your Store\\\",\\\"url\\\":\\\"blog/apps-for-ecommerce\\\"},{\\\"title\\\":\\\"Is Selling on Etsy Worth It? When You Outgrow Etsy\\\",\\\"url\\\":\\\"blog/is-selling-on-etsy-worth-it\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"21 Oct 2024\",{\"_1831\":1832,\"_158\":2424,\"_1583\":2425,\"_334\":2426,\"_1836\":2427,\"_1838\":2428,\"_1848\":2431,\"_123\":2432,\"_1851\":2433,\"_1853\":2434,\"_1660\":2435,\"_1857\":2436,\"_1864\":2437,\"_1878\":2429,\"_1879\":2430,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2443,\"_1885\":2427},\"gid://shopify/Article/558213660706\",\"fixed-asset\",\"What is a Fixed Asset? Importance, Examples and Types\",\"2024-10-11T05:30:00Z\",{\"_1831\":1840,\"_378\":2429,\"_1842\":2430,\"_1844\":1845,\"_1846\":2050},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/fixed_asset.png?v=1727451454\",\"fixed asset\",[1895],\"\u003cp\u003eWhen managing the financial side of an online business, there’s a lot to learn. Your company’s balance sheet is a complex list of financial lingo. Luckily, a “fixed asset” is a highly important term that’s easy to grasp.\u003c/p\u003e\\n\u003cp\u003eFixed assets are essential to virtually every kind of business—if you’re running a small to midsize business, you probably have at least one. They play a pivotal role in accounting compliance and assist with \u003ca href=\\\"/blog/financial-planning\\\"\u003efinancial planning\u003c/a\u003e. \u003c/p\u003e\\n\u003cp\u003eHere’s what fixed assets mean and why they matter for small business owners.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is a fixed asset?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eWhy are fixed assets important?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eHow do companies use fixed assets?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eHow do you calculate fixed assets?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eExamples of fixed assets\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eDisadvantages of fixed assets\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eAcquisition and disposal of fixed assets\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eDepreciation of fixed assets\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eWhat is the life cycle of fixed assets?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eFixed asset FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is a fixed asset?\u003c/h2\u003e\\n\u003cp\u003eFixed assets are items a company buys with the knowledge they’ll own them for more than a year. They’re tangible assets you can see, touch, and plan to use for a while. \u003c/p\u003e\\n\u003cp\u003eFixed \u003ca href=\\\"/blog/what-is-an-asset\\\"\u003eassets\u003c/a\u003e are often referred to as PPE: property, plant, and equipment. For example, the fixed assets of a frozen cookie dough manufacturer might include a corporate office (property), a cookie dough factory (plant), and machines that make cookie dough (equipment). \u003c/p\u003e\\n\u003cp\u003eFixed assets are also known as non-current assets on a company’s \u003ca href=\\\"/blog/what-is-financial-statement\\\"\u003efinancial statements\u003c/a\u003e—assets that can’t be easily converted into cash. Non-current assets can be intangible assets, like investments and intellectual property, as well as real estate and equipment. By contrast, \u003ca href=\\\"/blog/current-asset\\\"\u003ecurrent assets\u003c/a\u003e are short-term assets that a company expects to use up, convert into cash, or sell within a year, like cash, cash equivalents, stock, or inventory.\u003c/p\u003e\\n\u003cdiv data-guide=\\\"profit_loss\\\"\u003e\u003c/div\u003e\\n\u003ch2 id=\\\"2\\\"\u003eWhy are fixed assets important?\u003c/h2\u003e\\n\u003cp\u003eFixed assets are important because: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eThey provide long-term income.\u003c/strong\u003e Assets like computers, buildings, vehicles, and equipment provide income over time. For example, an artisan jewelry company can’t produce goods without a soldering gun. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eThey’re essential to running operations. \u003c/strong\u003eThese days, the world runs on computers. For most businesses, fixed assets like computers and other technology are essential to ensuring smooth and efficient operations.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eThey can increase in value over time. \u003c/strong\u003eMost fixed assets depreciate over time, but not necessarily all of them. Land and real estate, for example, tend to either hold their value or even increase in value (barring any disasters, of course).\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow do companies use fixed assets?\u003c/h2\u003e\\n\u003cp\u003eYou can use fixed assets for many different business purposes. Use cases tend to fall under the following three categories:\u003c/p\u003e\\n\u003ch3\u003eGoods production\u003c/h3\u003e\\n\u003cp\u003eIf a company makes and sells something, they have fixed assets they use to produce the goods. For example, a coffee roasting company relies on its roaster to process coffee beans every day.\u003c/p\u003e\\n\u003cp\u003eOther examples of fixed assets used for the production of goods include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eA small fashion brand’s sewing machines\u003c/li\u003e\\n\u003cli\u003eA furniture maker’s table saw\u003c/li\u003e\\n\u003cli\u003eA tattoo artist’s tattoo gun\u003c/li\u003e\\n\u003cli\u003eA maintenance person’s pickup truck\u003c/li\u003e\\n\u003cli\u003eA content marketing agency’s computers\u003c/li\u003e\\n\u003cli\u003eA food production company’s small factories or plants\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eNote that one company’s fixed asset might not count as a fixed asset for another company. For instance, a cybersecurity company might list computer equipment as a fixed asset, while an office supply business that sells computers wouldn’t, because the computer equipment, in this case, is the merchandise.\u003c/p\u003e\\n\u003ch3\u003eThird-party rentals\u003c/h3\u003e\\n\u003cp\u003eWhile some businesses use their fixed assets for their own production purposes, other businesses rent out their fixed assets to third parties to generate revenue. For example: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eA real estate company owns several buildings and leases out space to third-party renters. \u003c/li\u003e\\n\u003cli\u003eA car company sells cars but also leases other vehicles out to customers. \u003c/li\u003e\\n\u003cli\u003eA farmer rents out a barn on their land for weddings.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eOrganization\u003c/h3\u003e\\n\u003cp\u003eAlmost all companies have some fixed assets they use to organize their business operations—perhaps to facilitate transactions, expedite work, or protect other assets. \u003c/p\u003e\\n\u003cp\u003eFor example, the operational fixed assets of a home goods store might include a \u003ca href=\\\"https://www.shopify.com/pos\\\"\u003epoint-of-sale system\u003c/a\u003e, computers for owners and buyers, and a security system for the storefront.\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003eHow do you calculate the value of fixed assets?\u003c/h2\u003e\\n\u003cp\u003eCalculate the value of fixed assets by subtracting the accumulated depreciation expense by the purchase price plus any improvements. \u003c/p\u003e\\n\u003cp\u003eLet’s use the cost of an embroidery machine as an example: The purchase price was $2,500, but you paid $20 in delivery fees and $300 in installation costs. The total purchase price plus improvements is $2,820.\u003c/p\u003e\\n\u003cp\u003eThe straight-line method is the simplest way to calculate how the value of the machine decreases over time. The formula is: \u003c/p\u003e\\n\u003cp\u003e\u003cem\u003eAnnual depreciation = (Cost of asset – salvage value) / useful life \u003c/em\u003e\u003c/p\u003e\\n\u003cp\u003eIn this case, the embroidery machine has a salvage value of $500. That’s how much you can expect to get back after disposing of it after its five-year lifespan. The annual depreciation would be $464, calculated by subtracting the cost of the asset ($2,280) from the salvage value ($500) and dividing it by five years.\u003c/p\u003e\\n\u003cp\u003eTo calculate the value of the fixed asset, subtract the purchase cost ($2,820) from the accumulated depreciation ($464). In this case, the value of the embroidery machine after one year is $2,356. \u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003eExamples of fixed assets\u003c/h2\u003e\\n\u003cp\u003eHere are some common examples of fixed assets: \u003c/p\u003e\\n\u003ch3\u003eLand\u003c/h3\u003e\\n\u003cp\u003eLand is considered a fixed asset if you use it for business purposes. If you buy land and build a storage facility on it, for example, the land is a fixed asset. The biggest difference between land and typical fixed assets is that it doesn’t depreciate. Land tends to increase in value over time. \u003c/p\u003e\\n\u003ch3\u003eBuildings\u003c/h3\u003e\\n\u003cp\u003eBuildings such as warehouses, retail locations, and office space are considered fixed assets if your business owns them. \u003c/p\u003e\\n\u003ch3\u003eMachinery and equipment\u003c/h3\u003e\\n\u003cp\u003eMachinery is a necessary fixed asset that most businesses use to manufacture goods. If you \u003ca href=\\\"https://www.shopify.com/uk/sell/clothes\\\"\u003esell clothes online\u003c/a\u003e and you have a sewing machine, screen printer, and industrial steamer to create apparel, you can consider each piece of equipment a fixed asset. \u003c/p\u003e\\n\u003ch3\u003eVehicles\u003c/h3\u003e\\n\u003cp\u003eVehicles that you use for business purposes can be considered a fixed asset. If you’re delivering parcels to customers within a certain radius of your warehouse, for example, the car or van you’re using to transport orders can be recorded as a fixed asset on your business’s balance sheet.\u003c/p\u003e\\n\u003ch3\u003eFurniture\u003c/h3\u003e\\n\u003cp\u003eFurniture is considered a fixed asset because it’s a tangible resource intended for long-term use. Examples include office furniture, inventory shelving units, and display fixtures, such as retail signage within a \u003ca href=\\\"/retail/brick-and-mortar\\\"\u003ebrick-and-mortar store\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3\u003eTools\u003c/h3\u003e\\n\u003cp\u003eTools that you’ll use for more than a year (and won’t resell) can be considered a fixed asset. You’ll most often see this on balance sheets for businesses that offer production, manufacturing, or maintenance services. A washing machine manufacturer, for example, would consider an industrial power drill a fixed asset. \u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003eDisadvantages of fixed assets\u003c/h2\u003e\\n\u003cp\u003eWhile fixed assets offer a lot of value, there can be some downsides: \u003c/p\u003e\\n\u003ch3\u003eValue depreciation\u003c/h3\u003e\\n\u003cp\u003eMost fixed assets depreciate over time. Think of your car, for example—it lost value as soon as you drove it off the dealership’s lot. \u003c/p\u003e\\n\u003cp\u003eThe same applies to business assets: In a few years, a delivery vehicle likely won’t be worth its original value. But that doesn’t mean it doesn’t have any value. Instead of thinking of its value in terms of how much money you could resell it for, think of its value as how much money its use brings into your business.\u003c/p\u003e\\n\u003ch3\u003eLarge investments\u003c/h3\u003e\\n\u003cp\u003eEverything in the categories of property, plant, and equipment, or PPE, will set your business back a lot financially. The key is ensuring that the long-term return on investment outweighs the initial cost. \u003c/p\u003e\\n\u003cp\u003eFor example, if an espresso machine costs your coffee company $10,000 but it’s able to make $200,000 worth of espresso over its lifetime, the \u003ca href=\\\"/blog/what-is-return-on-investment\\\"\u003ereturn on investment\u003c/a\u003e (ROI) outweighs the original cost.\u003c/p\u003e\\n\u003ch2 id=\\\"7\\\"\u003eAcquisition and disposal of fixed assets\u003c/h2\u003e\\n\u003cp\u003eFixed asset accounting and \u003ca href=\\\"/blog/shopify-tax-reports\\\"\u003etax reporting\u003c/a\u003e rules mean that you’ll need to record the acquisition and disposal of any fixed assets. The easiest way to do this is through journal entries. \u003c/p\u003e\\n\u003cp\u003eIn the journal entry for the acquisition of a new fixed asset, include the total purchase price—including the retail price and any additional costs, such as implementation fees or delivery charges. Each year, calculate depreciation and record this as an additional journal entry.\u003c/p\u003e\\n\u003cp\u003eTo dispose of a fixed asset, record the transaction and add a new journal entry that shows the gain or loss. Compare the net book value with the cost of accumulated depreciation to get this disposal figure. Bear in mind that businesses in the US are generally taxed on any gains from the disposal of a fixed asset.\u003c/p\u003e\\n\u003ch2 id=\\\"8\\\"\u003eDepreciation of fixed assets\u003c/h2\u003e\\n\u003cp\u003eBecause most fixed assets depreciate (i.e., decrease in value) over time (except land and real estate, which often hold or even increase in value over time), fixed assets can pose a bit of a problem on your company’s \u003ca href=\\\"/blog/balance-sheet\\\"\u003ebalance sheet\u003c/a\u003e. You don’t want to have a massive bump in the fair market value of your assets one year, only to have it drop suddenly the next, setting off the balance of your book value.\u003c/p\u003e\\n\u003cp\u003eInstead, you can list fixed assets as line items over the period you own them. For example, a frozen cookie dough manufacturer might need a new industrial dough mixer—not a cheap investment—which would throw off their balance sheet if it were only listed for the year they bought it. \u003c/p\u003e\\n\u003cp\u003eRather, the cookie company can estimate how much the mixer depreciates yearly due to normal wear and tear. They can then spread these numbers across the period they think they’ll use the mixer—perhaps over the next five years. This reflects the mixer’s actual value to the company each year and prevents an imbalance that could give an inaccurate picture in their financial reporting and planning.\u003c/p\u003e\\n\u003ch2 id=\\\"9\\\"\u003eWhat is the life cycle of fixed assets?\u003c/h2\u003e\\n\u003cp\u003eFixed assets are considered to have a life cycle, which describes the total time you have the asset between acquisition and disposal. You’ll need this lifespan to calculate the fixed asset value on your balance sheet. \u003c/p\u003e\\n\u003cp\u003eIn the case of the cookie company’s dough mixer: The business owner might start the acquisition process on January 1, 2024. This is the date they begin researching their options, comparing manufacturers, and completing their purchase. The installation is complete on March 1, 2024.\u003c/p\u003e\\n\u003cp\u003eThe business uses the dough mixer every day, and the manufacturer said it has a typical lifespan of five years. At this point, the machine needs to be replaced.\u003c/p\u003e\\n\u003cp\u003eBecause the machine wasn’t up and running until March 1, the five-year lifespan begins from this date. The fixed asset would be considered at the end of its life cycle on March 1, 2029—a total lifespan of five years.\u003c/p\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/BYpJQ0pYBVE?si=_-vtOPpM-IT_jnHY\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"9\\\"\u003eFixed asset FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are the types of fixed assets?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eFixed assets usually fall under the umbrella of PPE, i.e., property, plant, and equipment. These are the three main \u003ca href=\\\"https://www.shopify.com/blog/types-of-assets\\\"\u003etypes of fixed assets\u003c/a\u003e.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are some examples of fixed assets?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eExamples of fixed assets include land, machinery, vehicles, furniture, computer equipment, buildings, and other equipment.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are fixed asset liabilities?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eFixed asset liabilities are the debts on fixed assets. For example, if you own a factory thanks to financing from the bank, your fixed \u003ca href=\\\"https://www.shopify.com/blog/assets-and-liabilities\\\"\u003easset liability\u003c/a\u003e is the money you still owe on the mortgage.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs a vehicle a fixed asset?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eA vehicle is a fixed asset because it’s considered useful for the business in the long term.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do I dispose of a fixed asset?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eFixed assets are usually disposed of when they’re no longer being used or have reached the end of their lifespan. You must calculate the gain or loss (by comparing the disposal value to the initial value you had when gaining it) and record the figure as a journal entry in your business’s accounting record.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Fixed assets play an essential role in business operations. Learn about their definition, types, and how they contribute to long-term financial stability and growth.\",\"\u003cp\u003eFixed assets play an essential role in business operations. Learn about their definition, types, and how they contribute to long-term financial stability and growth.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2426,\"_1186\":2433},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2438,2440,-5,2442],{\"_1831\":1867,\"_1868\":2439,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/fixed-asset\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/fixed-asset\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/fixed-asset\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/fixed-asset\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/fixed-asset\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/fixed-asset\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/fixed-asset\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/fixed-asset\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/fixed-asset\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/fixed-asset\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/fixed-asset\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/fixed-asset\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/fixed-asset\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/fixed-asset\\\"}\",{\"_1831\":1867,\"_1868\":2441,\"_1870\":1874},\"[{\\\"title\\\":\\\"8 Popular Payment Options for Merchants\\\",\\\"url\\\":\\\"blog/payment-options\\\"},{\\\"title\\\":\\\"Electronic Payment- What Small Business Owners Should Know\\\",\\\"url\\\":\\\"blog/electronic-payment\\\"},{\\\"title\\\":\\\"What Are Current Assets? How To Calculate Current Assets\\\",\\\"url\\\":\\\"blog/current-asset\\\"},{\\\"title\\\":\\\"Business Owner’s Policy- Your Guide to Small Business Insurance\\\",\\\"url\\\":\\\"blog/business-owners-policy\\\"},{\\\"title\\\":\\\"7 Common Shipping Questions and How to Prepare Before They're Asked\\\",\\\"url\\\":\\\"blog/common-shipping-questions\\\"},{\\\"title\\\":\\\"Gross Margin and Gross Profit- The Small Business Owner’s Guide\\\",\\\"url\\\":\\\"blog/gross-margin\\\"},{\\\"title\\\":\\\"What is Debt-to-Equity Ratio? Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-debt-to-equity-ratio\\\"},{\\\"title\\\":\\\"What is Resource Management? Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-resource-management\\\"},{\\\"title\\\":\\\"Better Global Buying Experiences with Duties \u0026 Import Taxes at Checkout\\\",\\\"url\\\":\\\"blog/duties-taxes\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"11 Oct 2024\",{\"_1831\":1832,\"_158\":2445,\"_1583\":2446,\"_334\":2447,\"_1836\":2448,\"_1838\":2449,\"_1848\":2452,\"_123\":2453,\"_1851\":2454,\"_1853\":2455,\"_1660\":2456,\"_1857\":2457,\"_1864\":2458,\"_1878\":2450,\"_1879\":2451,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2462,\"_1885\":2448},\"gid://shopify/Article/559062188066\",\"trademark-vs-copyright\",\"Trademark vs Copyright: How To Choose and Key Differences\",\"2024-10-03T05:00:00Z\",{\"_1831\":1840,\"_378\":2450,\"_1842\":2451,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/trademark_2520vs_2520copyright.png?v=1727995147\",\"the difference between trademark versus copyright in text\",[1895],\"\u003cstyle type=\\\"text/css\\\"\u003e\u003c!--\\n.tg {border-collapse:collapse;border-spacing:0;}\\n.tg td{border-color:black;border-style:solid;border-width:1px;\\n overflow:hidden;padding:9px 15px;word-break:normal;}\\n.tg th{border-color:black;border-style:solid;border-width:1px;\\n font-weight:normal;overflow:hidden;padding:9px 15px;word-break:normal;}\\n.tg .tg-j53b{border-color:#000000;color:#15C;text-align:center;text-decoration:underline;vertical-align:top}\\n.tg .tg-wp8o{border-color:#000000;text-align:center;vertical-align:top}\\n.tg .tg-wkkj{background-color:#efefef;border-color:#000000;font-weight:bold;text-align:left;vertical-align:top}\\n--\u003e\u003c/style\u003e\\n\u003cp\u003eIn the US and Canada, trademark and copyright are two very popular and common legal terms—you’ve likely seen the symbols ™, ®, or © affixed to various \u003ca href=\\\"/blog/how-to-come-up-with-a-brand-name\\\"\u003ebrand names\u003c/a\u003e, logos, or titles. \u003c/p\u003e\\n\u003cp\u003eBoth trademark and copyright offer some degree of long-term protection for your creation, barring others from unauthorized use of your intellectual property. But despite any similarities that often get them confused for one another, trademark and copyright serve distinct purposes. \u003c/p\u003e\\n\u003cp\u003eIt’s important that any small business owner has a basic understanding of their differences and similarities. Although both offer protection of \u003ca href=\\\"/blog/what-is-intellectual-property\\\"\u003eintellectual property\u003c/a\u003e, what they protect and how makes them very different legal tools. This guide shares the differences between trademark versus copyright and when to use either type of protection. \u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is a trademark?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eWhat is copyright?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eTrademark vs. copyright\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eWhen do you need a trademark vs. copyright?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eWhat are the benefits of protection?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eCommon misconceptions about trademarks and copyrights\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eTrademark vs. copyright FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is a trademark?\u003c/h2\u003e\\n\u003cp\u003eA \u003ca href=\\\"/blog/what-is-a-trademark\\\"\u003etrademark\u003c/a\u003e is a legally recognized symbol, word, color, shape, or phrase that distinguishes a company’s products or services from others. This protection helps prevent consumer confusion and unauthorized use by competitors. In many jurisdictions, trademarks can also protect colors, holograms, moving images, modes of packaging, sounds, scents, tastes and textures.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eWhat is copyright?\u003c/h2\u003e\\n\u003cp\u003eCopyright law serves to protect the intellectual property of creative works, such as literary works, visual art, or music. This could include things like \u003ca href=\\\"/blog/how-to-design-logo\\\"\u003elogos\u003c/a\u003e that can also be trademarked, but is not exclusive to trademarked images and the like. The copyright owner of a given creative work has exclusive rights to display, distribute, reproduce, or perform the work—and may be entitled to compensation when others borrow from or reproduce aspects of the work.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eTrademark vs. copyright\u003c/h2\u003e\\n\u003c!--Intellectual Property Protection Comparison Table--\u003e\\n\u003cdiv style=\\\"overflow-x: auto;\\\"\u003e\\n\u003ctable class=\\\"tg\\\"\u003e\\n\u003cthead\u003e\\n\u003ctr\u003e\\n\u003cth style=\\\"text-align: center;\\\" class=\\\"tg-wkkj\\\"\u003eType of Protection\u003c/th\u003e\\n\u003cth style=\\\"text-align: center;\\\" class=\\\"tg-wkkj\\\"\u003eWhat's Protected?\u003c/th\u003e\\n\u003cth style=\\\"text-align: center;\\\" class=\\\"tg-wkkj\\\"\u003eRequirements for Protection\u003c/th\u003e\\n\u003cth style=\\\"text-align: center;\\\" class=\\\"tg-wkkj\\\"\u003eTerms of Protection\u003c/th\u003e\\n\u003cth style=\\\"text-align: center;\\\" class=\\\"tg-wkkj\\\"\u003eAssociated Rights\u003c/th\u003e\\n\u003cth class=\\\"tg-wkkj\\\"\u003eExample\u003c/th\u003e\\n\u003c/tr\u003e\\n\u003c/thead\u003e\\n\u003ctbody\u003e\\n\u003ctr\u003e\\n\u003ctd style=\\\"text-align: center;\\\" class=\\\"tg-wp8o\\\"\u003eTrademark\u003c/td\u003e\\n\u003ctd style=\\\"text-align: center;\\\" class=\\\"tg-wp8o\\\"\u003eSigns such as names, logos, and slogans used to distinguish goods and services from those of others.\u003c/td\u003e\\n\u003ctd style=\\\"text-align: center;\\\" class=\\\"tg-wp8o\\\"\u003eMust be distinctive and used in commerce.\u003c/td\u003e\\n\u003ctd style=\\\"text-align: center;\\\" class=\\\"tg-wp8o\\\"\u003eIndefinite exclusive use of the trademark (provided you renew it every 10 years). It must be actively used to maintain protection.\u003c/td\u003e\\n\u003ctd style=\\\"text-align: center;\\\" class=\\\"tg-wp8o\\\"\u003ePrevents others from using the trademark in a way that could confuse customers.\u003c/td\u003e\\n\u003ctd class=\\\"tg-wp8o\\\"\u003eMcDonald’s brand name and M arch.\u003c/td\u003e\\n\u003c/tr\u003e\\n\u003ctr\u003e\\n\u003ctd style=\\\"text-align: center;\\\" class=\\\"tg-wp8o\\\"\u003eCopyright\u003c/td\u003e\\n\u003ctd style=\\\"text-align: center;\\\" class=\\\"tg-wp8o\\\"\u003eLiterature, music, artwork, illustrations, videos, software, audio recordings, blog articles, etc.\u003c/td\u003e\\n\u003ctd style=\\\"text-align: center;\\\" class=\\\"tg-wp8o\\\"\u003eMust be original work on a tangible medium (e.g., an original video posted on YouTube).\u003c/td\u003e\\n\u003ctd style=\\\"text-align: center;\\\" class=\\\"tg-wp8o\\\"\u003eNo formal registration required, but it is important if you need to enforce your copyright. In the US, you’re automatically covered for the life of the original author plus 70 years. Other countries in the \u003ca href=\\\"https://en.wikipedia.org/wiki/Berne_Convention\\\"\u003eBerne Convention\u003c/a\u003e have an international baseline of the life of the author plus 50 years.\u003c/td\u003e\\n\u003ctd style=\\\"text-align: center;\\\" class=\\\"tg-wp8o\\\"\u003eControl how your copyrighted work is used, with exclusive rights to reproduce, distribute, or display the original work.\u003c/td\u003e\\n\u003ctd class=\\\"tg-wp8o\\\"\u003eJ.K. Rowling’s Harry Potter books.\u003c/td\u003e\\n\u003c/tr\u003e\\n\u003c/tbody\u003e\\n\u003c/table\u003e\\n\u003c/div\u003e\\n\u003c!--End of table--\u003e\\n\u003cp\u003eAlthough trademark and copyright law share some features because they both reside in the general realm of intellectual property protection, some major differences set them apart.\u003c/p\u003e\\n\u003ch3\u003eProtectable elements\u003c/h3\u003e\\n\u003cp\u003eA trademark can protect signs such as words, logos, design elements, and even certain phrases or slogans that might define your business’s brand. Copyright protects expressive creations you or your business may produce. These can include (but are not limited to) literature, artwork, photographs, software code, sound recordings or video content.\u003c/p\u003e\\n\u003ch3\u003eRequirements\u003c/h3\u003e\\n\u003cp\u003eA trademark must be distinctive and not confused with other terms in the same context. In the United States and Canada, neither trademark nor copyright protection strictly requires a formal registration, but any attempts at enforcement of either may be hampered without one. \u003c/p\u003e\\n\u003ch3\u003eTerms of protection\u003c/h3\u003e\\n\u003cp\u003eTrademark protection needs to be renewed every 10 years. Copyright protection, however, automatically applies and generally lasts for the lifetime of the author plus 70 years.\u003c/p\u003e\\n\u003ch3\u003eRights granted\u003c/h3\u003e\\n\u003cp\u003eTrademark protection prevents anyone else from using your trademark in a way that might confuse customers. Copyright gives you the sole right to reproduce your work. Someone couldn’t republish a copyrighted blog post on their own website, for example. \u003c/p\u003e\\n\u003cdiv data-guide=\\\"brand_guide_template\\\"\u003e\u003c/div\u003e\\n\u003ch2 id=\\\"4\\\"\u003eWhen do you need a trademark vs. copyright?\u003c/h2\u003e\\n\u003cp\u003eBusinesses often use trademarks to protect \u003ca href=\\\"/blog/brand-identity\\\"\u003ebrand identity\u003c/a\u003e and goodwill. This includes assets associated with logos, certain unique design elements to that logo, and even some distinct marketing or branding language such as identifying slogans. \u003c/p\u003e\\n\u003cp\u003eIf your business uses certain stylistic branding elements to distinguish your goods or services in the marketplace, you may want to pursue trademark protection for them. A \u003ca href=\\\"/blog/trademarks-small-business\\\"\u003eregistered trademark\u003c/a\u003e gives you pathways to legal remedies if a competitor copies some or all of your branding to lure away your customers.\u003c/p\u003e\\n\u003cp\u003eYet it works both ways: If a close competitor already has adopted a similar trademark, obtaining a registration may not be possible, because the competitor may be able to oppose the application.\u003c/p\u003e\\n\u003cp\u003eCopyright protection protects creative works your business has produced, such as business literature, video content, or an artistic work of some kind. Similar to trademark protections, copyright provides legal recourse if someone misappropriates your work.\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003eWhat are the benefits of protection?\u003c/h2\u003e\\n\u003ch3\u003eNationwide recognition\u003c/h3\u003e\\n\u003cp\u003eBoth registered trademarks and copyrights protect your assets—nobody else can use them without your permission. These restrictions apply nationwide, and in the case of copyright, in other countries as well. In the case of trademarks, you may choose to pursue registration in more than one country. For example, you might want to seek registration in each of the jurisdictions where you do business.\u003c/p\u003e\\n\u003ch3\u003eLegal presumption of ownership\u003c/h3\u003e\\n\u003cp\u003eRegistering a trademark means that you can be assumed as the legal owner of your business. This means that if someone initiates a legal dispute over the trademark, you are recognized as the legal owner, making it easier to enforce rights against those who infringe. \u003c/p\u003e\\n\u003cp\u003eAnother benefit of federal trademark registration in the US or Canada is that the trademark is protected across the whole country. There are, in some countries including the US and Canada, rights that can be acquired in a mark through use without registration; however, those rights are limited to the geographic area where the mark was used.\u003c/p\u003e\\n\u003ch3\u003eLegal remedies\u003c/h3\u003e\\n\u003cp\u003eIf you hold a trademark or copyright, you can sue people who infringe on your rights. If you trademark your brand name, for example, competitors can’t piggyback off your brand name and confuse customers into thinking that you’re associated with them and if they do, your trademark may allow you to take legal action. \u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/ecommerce-laws\\\"\u003eCopyright law\u003c/a\u003e also protects you if someone uses your original work without permission. If someone has published your product photographs without consent, for example, you can bring legal action against them—similar to with trademarks. \u003c/p\u003e\\n\u003ch3\u003eDeterrent against infringement\u003c/h3\u003e\\n\u003cp\u003eRegistering a trademark or copyright strengthens your brand identity, allowing your business to build trust and loyalty while safeguarding your \u003ca href=\\\"/blog/199035593-ecommerce-intellectual-property-protection\\\"\u003eintellectual property\u003c/a\u003e in the marketplace. Bad actors may be less likely to infringe on your protection if they know you can sue them for unauthorized use. \u003c/p\u003e\\n\u003ch3\u003eAbility to sue in federal court\u003c/h3\u003e\\n\u003cp\u003eIn the United States, you can sue for both copyright and trademark infringement through a federal court. Trademarks are protected by the \u003ca href=\\\"https://www.upcounsel.com/lanham-act\\\"\u003eLanham Act\u003c/a\u003e, whereas copyright-related legal issues are governed by the \u003ca href=\\\"https://www.copyright.gov/title17/92appa.html\\\"\u003eCopyright Act of 1976\u003c/a\u003e. Canada also allows suits for copyright and trademark infringement to be filed in its federal courts.\u003c/p\u003e\\n\u003cp\u003eEven if you don’t have a formal registration approved, “common law” rights mean you could seek either of the following: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eInjunctive relief, which stops the infringer from continuing to use your protected work.\u003c/li\u003e\\n\u003cli\u003eMonetary damages, such as for revenue you’ve lost because another retailer used your brand name or slogan to pry customers away from your business. \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"6\\\"\u003eCommon misconceptions about trademarks and copyrights\u003c/h2\u003e\\n\u003cp\u003eThe following statements are all common misconceptions. Here’s why they’re false, and what’s true about trademark and copyright laws instead. \u003c/p\u003e\\n\u003ch3\u003eTrademarks and copyrights are the same\u003c/h3\u003e\\n\u003cp\u003eTrademarks and copyrights are not the same; they have multiple differences. For example, the types of protectable content are different under trademark versus copyright law. Trademarks are primarily used to protect symbols, words, or phrases, whereas copyright also protects a wider variety of creative works, such as sound recordings, books or artwork in many mediums. \u003c/p\u003e\\n\u003ch3\u003eCopyright protects ideas, not just expressions\u003c/h3\u003e\\n\u003cp\u003eCopyright laws don’t allow you to protect an idea, but you can protect the way that idea is expressed. For example, you aren’t able to protect the concept explained in your book or article, but you can copyright the way you expressed it. \u003c/p\u003e\\n\u003ch3\u003eTrademarks last forever without renewal\u003c/h3\u003e\\n\u003cp\u003eTrademarks are not held indefinitely. A trademark theoretically lasts for as long as the holder uses it in ordinary commerce, but simply using the trademark is not sufficient to demonstrate continuous, ordinary use. \u003c/p\u003e\\n\u003cp\u003eIn the United States, a trademark holder must file a \u003ca href=\\\"https://www.uspto.gov/trademarks/maintain\\\"\u003eSection 8 declaration\u003c/a\u003e every 10 years from the date of registration, demonstrating that the trademark remains in use. A renewal fee must also be paid. Failing to do either will result in the trademark being deemed “dead,” which means another party can potentially adopt and register it. Renewal of trademarks is also required in most other countries, including Canada.\u003c/p\u003e\\n\u003ch3\u003eYou need to register a trademark to have legal rights\u003c/h3\u003e\\n\u003cp\u003eMaximum trademark protection applies when your trademark is formally registered. However, “common law” rights mean you could still have some legal protection if somebody uses a slogan, name, or image that you’re using to identify or distinguish your brand.\u003c/p\u003e\\n\u003cp\u003eCommon law rights also tend to be limited to the geographic area where a mark is used. If you’re using a slogan to sell to customers in New York, for example, you might not have any legal protection against another business adopting the same slogan to reach customers in Los Angeles even though you may have built common law rights in the mark in New York.\u003c/p\u003e\\n\u003cp\u003eIt’s also harder to prove ownership for trademarks that aren’t formally registered. That’s another reason why legal registration with the United States \u003ca href=\\\"/uk/blog/how-to-patent-an-idea\\\"\u003ePatent\u003c/a\u003e and Trademark Office is the best way to deter others from using your trademark.\u003c/p\u003e\\n\u003ch3\u003eCopyright needs to be registered\u003c/h3\u003e\\n\u003cp\u003eYou are not required to register a copyright for your creative works. Copyright laws automatically protect any original work you’ve produced, such as a video, illustration, or audio recording. Eligible work must be in a \u003ca href=\\\"/blog/intangible-asset\\\"\u003etangible form\u003c/a\u003e (e.g., text published on your website) and completely original.\u003c/p\u003e\\n\u003cp\u003eThat said, you don’t have maximum legal protection unless the copyright is formally registered. In the United States, your copyrighted work must be registered with the US Copyright Office before formally suing an infringer. Obtaining a registration can take many months, so you may not want to wait to encounter an infringer before you seek copyright registration.\u003c/p\u003e\\n\u003ch3\u003eTrademarks only protect logos\u003c/h3\u003e\\n\u003cp\u003eTrademarks can protect any symbol, word, or phrase that protects your business’ intellectual property—trademark law is not limited to logos. McDonald’s, for example, trademarks phrases like “McDelivery,” “McNugget,” and “Egg McMuffin” to prevent other fast food chains from using the same names for their own products. \u003c/p\u003e\\n\u003cp\u003eTrademarks can also cover scents, sounds, and colors—like the lion roar shown at the start of any MGM movie, or UPS’s signature Pullman Brown color. \u003c/p\u003e\\n\u003cp\u003e\u003cem\u003eThis post is a simplified, high-level introduction to some aspects of trademark and copyright protection. Intellectual property is complex and IP law varies between jurisdictions. To obtain more comprehensive information or for advice applicable to your specific circumstances, we strongly recommend that you contact a lawyer or other relevant legal professional in your jurisdiction.\u003c/em\u003e\u003c/p\u003e\\n\u003ciframe frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\" width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/r4WPjBFtOzs?si=TA3uz7RvLoJEnnOY\\\" title=\\\"YouTube video player\\\"\u003e\u003c/iframe\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"7\\\"\u003eTrademark vs. copyright FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eShould I trademark or copyright a phrase?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eShort sentences generally don’t qualify for copyright protection. That’s why most businesses instead register phrases or slogans as a trademark if they are using them to distinguish their products in the marketplace.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs a slogan proper subject matter for a copyright or for a trademark?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eSlogans tend to be trademarked instead of copyrighted to protect third parties from using it without approval. You have the right to take legal action against anyone using your trademark.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs it better to copyright or trademark a logo?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eDespite copyright coverage of your logo, trademarking a logo offers a broader scope of protection that includes preventing others from legally copying your logo, as well as preventing them from legally adopting similar marks that may cause confusion in the marketplace between your brand and competitors.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow long does a trademark last?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eTrademarks persist for as long as the trademark holder continues to use the mark, name, design element, or slogan, and continues to maintain their registration for it. If a mark falls out of use, it may be designated as “dead,” and become available for federal trademark registration process by another party.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eCan I copyright my business name?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eYou cannot copyright a business name because copyright protections don’t extend to titles, slogans, short phrases, or logos.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eCan I trademark my business name?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eYou can trademark your company name, as well as any logos, design elements, or marketing phrases unique to your brand.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Understand the differences between trademarks and copyrights: trademarks protect business symbols and slogans, while copyrights protect original creations, products, and artworks.\",\"\u003cp\u003eUnderstand the differences between trademarks and copyrights: trademarks protect business symbols and slogans, while copyrights protect original creations, products, and artworks.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2447,\"_1186\":2454},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2459,-5,-5,2461],{\"_1831\":1867,\"_1868\":2460,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/trademark-vs-copyright\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/trademark-vs-copyright\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/trademark-vs-copyright\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/trademark-vs-copyright\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/trademark-vs-copyright\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/trademark-vs-copyright\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/trademark-vs-copyright\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/trademark-vs-copyright\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/trademark-vs-copyright\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/trademark-vs-copyright\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/trademark-vs-copyright\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/trademark-vs-copyright\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/trademark-vs-copyright\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/trademark-vs-copyright\\\"}\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"3 Oct 2024\",{\"_1831\":1832,\"_158\":2464,\"_1583\":2465,\"_334\":2466,\"_1836\":2467,\"_1838\":2468,\"_1848\":2471,\"_123\":2472,\"_1851\":2473,\"_1853\":2473,\"_1660\":2474,\"_1857\":2475,\"_1864\":2476,\"_1878\":2469,\"_1879\":2470,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2482,\"_1885\":2467},\"gid://shopify/Article/557471498274\",\"popular-domains\",\"Top 10 Most Popular Domains\",\"2024-09-29T05:00:00Z\",{\"_1831\":1840,\"_378\":2469,\"_1842\":2470,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/popular_2520domains_a02c2dc2-0dda-49ba-badb-e354ccd94c30.png?v=1729518164\",\"most popular domains 2022\",[1602],\"\u003cp\u003eToday, there are \u003ca href=\\\"https://siteefy.com/how-many-websites-are-there/\\\"\u003emore than a billion domains\u003c/a\u003e registered online, and over \u003ca href=\\\"https://datareportal.com/global-digital-overview#:~:text=A%20total%20of%205%20billion,12%20months%20to%20April%202022.\\\"\u003e5.4 billion internet users\u003c/a\u003e. This massive growth has greatly impacted the popularity of common \u003ca href=\\\"/blog/what-is-a-domain\\\"\u003edomain names\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e2024 marked some significant popularity changes for web domains around the globe. Large domains like Google and YouTube reclaimed their dominance at the top of the pack, pulling ahead of newcomers like TikTok. Other members of the list remained relatively steadfast, despite tough competition.\u003c/p\u003e\\n\u003cp\u003eRead on to discover who made the top 10 domain ranking in 2024, using \u003ca href=\\\"https://www.similarweb.com/top-websites/\\\"\u003eSimilarweb data\u003c/a\u003e. \u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eTop 10 popular domains of 2024\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eInsights from the world’s most popular domain names\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eMost popular domain names by type\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eFactors that influence domain popularity\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eDomain name trends for 2024\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eWhich domains will be the most popular in 2025?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003ePopular domains FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eTop 10 popular domains of 2024\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003eGoogle.com\u003c/li\u003e\\n\u003cli\u003eYouTube.com\u003c/li\u003e\\n\u003cli\u003eFacebook.com\u003c/li\u003e\\n\u003cli\u003eInstagram.com\u003c/li\u003e\\n\u003cli\u003eX.com\u003c/li\u003e\\n\u003cli\u003eWhatsApp.com\u003c/li\u003e\\n\u003cli\u003eWikipedia.org \u003c/li\u003e\\n\u003cli\u003eYahoo.com \u003c/li\u003e\\n\u003cli\u003eReddit.com\u003c/li\u003e\\n\u003cli\u003eYahoo.co.jp\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch2 id=\\\"2\\\"\u003eInsights from the world’s most popular domain names\u003c/h2\u003e\\n\u003cp\u003eThe most popular domains reveal some interesting insights about common \u003ca href=\\\"/blog/what-is-tld\\\"\u003etop-level domains (TLDs)\u003c/a\u003e and \u003ca href=\\\"/blog/choose-domain-name\\\"\u003edomain name\u003c/a\u003e length.\u003c/p\u003e\\n\u003cp\u003eCurrent trends show that .com will continue to be the most popular domain extension, but it’s declining in popularity. The .com TLD accounted for \u003ca href=\\\"https://www.statista.com/statistics/265677/number-of-internet-top-level-domains-worldwide/\\\"\u003e44.4%\u003c/a\u003e of all domains in 2024, which is down from 53.3% in 2022.\u003c/p\u003e\\n\u003cp\u003eThe popularity of .com is reflected in multiple domain rankings for 2024. Only two of the world’s top 10 most popular domains end in something other than .com. Other popular options—websites with .ru and .org TLDs—ranked further down the 2024 popular domains list. \u003c/p\u003e\\n\u003cp\u003eBut popular domains may also be supported by a less obvious component: their name. Name memorability is crucial to building a successful brand, and that starts with a \u003ca href=\\\"https://www.forbes.com/councils/forbesbusinesscouncil/2023/05/12/domain-first-branding-how-to-build-a-winning-corporate-branding-strategy/\\\"\u003ebrand’s domain naming conventions\u003c/a\u003e. The best domain names are short, sweet, and to the point, with a touch of memorability. Most of 2024’s 10 most popular domains consist of two-syllable words.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eTry our free domain name generator\u003c/p\u003e\\n\u003cp\u003eUse Shopify’s domain name generator to search for business names and check domain availability instantly.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/tools/domain-name-generator\\\" target=\\\"_blank\\\"\u003eGet your domain name\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"3\\\"\u003eMost popular domains by type\u003c/h2\u003e\\n\u003cp\u003eWorldwide domain popularity does not necessarily paint a full picture of the digital ecosystem. Today, there are thousands of high-ranking domains within individual categories, particularly ecommerce, social media, and videoe.\u003c/p\u003e\\n\u003cp\u003eThese rankings were accumulated from \u003ca href=\\\"https://www.statista.com/\\\"\u003eStatista\u003c/a\u003e and \u003ca href=\\\"https://www.similarweb.com/\\\"\u003eSimilarWeb\u003c/a\u003e:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eThe most popular TLD extension is .com\u003c/li\u003e\\n\u003cli\u003eThe most popular ecommerce domain is Amazon.com\u003c/li\u003e\\n\u003cli\u003eThe most popular social media domain is Facebook.com\u003c/li\u003e\\n\u003cli\u003eThe most popular video streaming domain is YouTube.com\u003c/li\u003e\\n\u003cli\u003eThe most popular news domain is Yahoo.com\u003c/li\u003e\\n\u003cli\u003eThe most popular sports domain is ESPN.com\u003c/li\u003e\\n\u003cli\u003eThe most popular health domain is NIH.gov\u003c/li\u003e\\n\u003cli\u003eThe most popular travel domain is Booking.com\u003c/li\u003e\\n\u003cli\u003eThe most popular search engine domain is Google.com\u003c/li\u003e\\n\u003cli\u003eThe most popular banking domain is PayPal.com\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003ePopular domain TLD extensions\u003c/h3\u003e\\n\u003cp\u003eThe .com TLD remains one of the most popular in the world and is currently used by \u003ca href=\\\"https://www.statista.com/statistics/265677/number-of-internet-top-level-domains-worldwide/\\\"\u003e44.4% of global websites\u003c/a\u003e. The lesser known .org controls less than 4.2% of the market, followed by .de, at 3.5%.\u003c/p\u003e\\n\u003cp\u003eRanked by use in global websites, the top domain TLD extensions of 2024 are:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e.com\u003c/li\u003e\\n\u003cli\u003e.org\u003c/li\u003e\\n\u003cli\u003e.de\u003c/li\u003e\\n\u003cli\u003e.ru\u003c/li\u003e\\n\u003cli\u003e.br\u003c/li\u003e\\n\u003cli\u003e.net\u003c/li\u003e\\n\u003cli\u003e.uk\u003c/li\u003e\\n\u003cli\u003e.jp\u003c/li\u003e\\n\u003cli\u003e.it\u003c/li\u003e\\n\u003cli\u003e.fr\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3\u003ePopular ecommerce domains\u003c/h3\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eAmazon.com is the most popular ecommerce domain.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eSince 1995, retail giant Amazon.com has been one of the most popular ecommerce domains. Today, Amazon reaches \u003ca href=\\\"https://www.statista.com/statistics/623566/web-visits-to-amazoncom/\\\"\u003e2.7 billion monthly visitors\u003c/a\u003e, across all devices. Rivaled by \u003ca href=\\\"/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\\\"\u003eAliExpress\u003c/a\u003e and eBay, the company continues to hold a \u003ca href=\\\"https://www.emarketer.com/content/amazon-will-surpass-40-of-us-ecommerce-sales-this-year\\\"\u003e40% market share\u003c/a\u003e across the ecommerce industry.\u003c/p\u003e\\n\u003cp\u003eUnsurprisingly, \u003ca href=\\\"/blog/sell-on-amazon\\\"\u003eAmazon\u003c/a\u003e claims multiple spots in the top 10 most popular ecommerce domains in 2024:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eAmazon.com\u003c/li\u003e\\n\u003cli\u003eTemu.com\u003c/li\u003e\\n\u003cli\u003eeBay.com\u003c/li\u003e\\n\u003cli\u003eAliExpress.com\u003c/li\u003e\\n\u003cli\u003eAmazon.co.jp\u003c/li\u003e\\n\u003cli\u003eRakuten.co.jp\u003c/li\u003e\\n\u003cli\u003eWalmart.com\u003c/li\u003e\\n\u003cli\u003eAmazon.in\u003c/li\u003e\\n\u003cli\u003eEtsy.com\u003c/li\u003e\\n\u003cli\u003eAmazon.de\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3\u003ePopular social media domains\u003c/h3\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eFacebook.com gets the most traffic out of all social media domains.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eSocial media use continues to grow among different demographics. Facebook ranks at the top of the list, followed by X, Instagram, and WhatsApp.\u003c/p\u003e\\n\u003cp\u003eThe top 10 social media domains in 2024 are:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eFacebook.com \u003c/li\u003e\\n\u003cli\u003eInstagram.com \u003c/li\u003e\\n\u003cli\u003eX.com \u003c/li\u003e\\n\u003cli\u003eWhatsApp.com\u003c/li\u003e\\n\u003cli\u003eReddit.com \u003c/li\u003e\\n\u003cli\u003eTikTok.com \u003c/li\u003e\\n\u003cli\u003eLinkedIn.com \u003c/li\u003e\\n\u003cli\u003eVK.com \u003c/li\u003e\\n\u003cli\u003ePinterest.com \u003c/li\u003e\\n\u003cli\u003eTwitter.com \u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3\u003ePopular video streaming domains\u003c/h3\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eMore people visit YouTube.com than other domains in the entertainment industry.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eVideo is the most popular form of online content. The vast majority (\u003ca href=\\\"https://www.oberlo.com/statistics/online-video-consumption-statistics\\\"\u003e91.8%\u003c/a\u003e) of people watch videos online. YouTube.com boasts the highest amount of video traffic, with \u003ca href=\\\"https://www.wyzowl.com/youtube-stats/#:~:text=How%20much%20is%20uploaded%20to%20YouTube%20every%20day%3F\u0026amp;text=More%20than%20500%20hours%20of,720%2C000%20hours%20every%20single%20day!\\\"\u003e500 hours of footage\u003c/a\u003e uploaded per minute. While more curated than YouTube, video streaming domains like Netflix.com and DisneyPlus.com take a back seat to user-generated content.\u003c/p\u003e\\n\u003cp\u003eThe 10 most popular video streaming and online TV domains in 2024 are:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eYouTube.com\u003c/li\u003e\\n\u003cli\u003eNetflix.com\u003c/li\u003e\\n\u003cli\u003eKwai-video.com \u003c/li\u003e\\n\u003cli\u003eIMDB.com\u003c/li\u003e\\n\u003cli\u003eDisneyPlus.com \u003c/li\u003e\\n\u003cli\u003eRutube.ru\u003c/li\u003e\\n\u003cli\u003eMax.com\u003c/li\u003e\\n\u003cli\u003eWaisheph.com\u003c/li\u003e\\n\u003cli\u003ePrimeVideo.com \u003c/li\u003e\\n\u003cli\u003eTenki.jp\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3\u003ePopular news domains\u003c/h3\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eYahoo.com is the most popular news domain.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eInternet users prefer Yahoo.com as a trusted news source, followed closely by Naver.com and QQ.com. Non-English sites Yahoo.co.jp and Globo.com also retain a spot in the top ten.\u003c/p\u003e\\n\u003cp\u003e2024’s top 10 news and publishing domains are:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eYahoo.com\u003c/li\u003e\\n\u003cli\u003eYahoo.co.jp\u003c/li\u003e\\n\u003cli\u003eNaver.com \u003c/li\u003e\\n\u003cli\u003eNews.Yahoo.co.jp\u003c/li\u003e\\n\u003cli\u003eGlobo.com \u003c/li\u003e\\n\u003cli\u003eMSN.com\u003c/li\u003e\\n\u003cli\u003eBBC.co.uk \u003c/li\u003e\\n\u003cli\u003eCNN.com \u003c/li\u003e\\n\u003cli\u003eNYTimes.com \u003c/li\u003e\\n\u003cli\u003eBBC.com\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3\u003ePopular sports domains\u003c/h3\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eESPN.com is the preferred website for sports lovers.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eThe sports industry has a strong online presence. ESPN.com is the most popular sports domain, with more than \u003ca href=\\\"https://www.similarweb.com/website/espn.com/#traffic\\\"\u003e413 million unique visitors\u003c/a\u003e every month. \u003c/p\u003e\\n\u003cp\u003eThe 10 most popular sport domains in 2024 are:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eESPN.com\u003c/li\u003e\\n\u003cli\u003eOlympics.com\u003c/li\u003e\\n\u003cli\u003eMarca.com \u003c/li\u003e\\n\u003cli\u003eAS.com\u003c/li\u003e\\n\u003cli\u003eCricBuzz.com \u003c/li\u003e\\n\u003cli\u003eSports.Yahoo.co.jp\u003c/li\u003e\\n\u003cli\u003eMundoDePortivo.com\u003c/li\u003e\\n\u003cli\u003eMLB.com\u003c/li\u003e\\n\u003cli\u003eSport.es\u003c/li\u003e\\n\u003cli\u003eNikkanSports.com\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3\u003ePopular health domains\u003c/h3\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eNIH.gov overtook Healthline.com as the top health domain in 2024.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eIn 2024, the National Institute of Health (NIH)—which is owned and operated by the United States Department of Health \u0026amp; Human Services—pulled ahead of private for-profit publishing sources with an average of \u003ca href=\\\"https://www.similarweb.com/website/nih.gov/#overview\\\"\u003e200 million visitors per month\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eThe top 10 most popular health domains are:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eNIH.gov\u003c/li\u003e\\n\u003cli\u003eHealthline.com\u003c/li\u003e\\n\u003cli\u003eMayoClinic.org \u003c/li\u003e\\n\u003cli\u003eWebMD.com \u003c/li\u003e\\n\u003cli\u003eCVS.com \u003c/li\u003e\\n\u003cli\u003eClevelandClinic.org\u003c/li\u003e\\n\u003cli\u003eMedicalNewsToday.com \u003c/li\u003e\\n\u003cli\u003eWalgreens.com\u003c/li\u003e\\n\u003cli\u003e1mg.com\u003c/li\u003e\\n\u003cli\u003eNHS.uk \u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3\u003ePopular travel domains\u003c/h3\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eBooking.com is the top domain in the travel and tourism industry.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eSites like Booking.com enjoy \u003ca href=\\\"https://www.similarweb.com/website/booking.com/\\\"\u003e621 million visitors\u003c/a\u003e per month from all over the world, helping travelers book flights and reserve hotels. Other popular sites, including TripAdvisor and Airbnb, lead the industry in terms of size, traffic, and general interest.\u003c/p\u003e\\n\u003cp\u003eBelow are the 10 most popular travel and tourism domains worldwide:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eBooking.com\u003c/li\u003e\\n\u003cli\u003eTripAdvisor.com\u003c/li\u003e\\n\u003cli\u003eAirbnb.com\u003c/li\u003e\\n\u003cli\u003eAgoda.com\u003c/li\u003e\\n\u003cli\u003eExpedia.com\u003c/li\u003e\\n\u003cli\u003eUber.com \u003c/li\u003e\\n\u003cli\u003eJalan.net \u003c/li\u003e\\n\u003cli\u003eNaviTime.co.jp\u003c/li\u003e\\n\u003cli\u003eTrip.com\u003c/li\u003e\\n\u003cli\u003eAA.com\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3\u003ePopular search engine domains\u003c/h3\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eMore people visit Google.com than any other search engine domain.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eGoogle.com is the decided victor of search engine domains worldwide. As of 2024, more than \u003ca href=\\\"https://www.similarweb.com/website/google.com/#traffic\\\"\u003e83 billion people\u003c/a\u003e rely on the search engine to find what they’re looking for. Google’s web traffic can’t be matched by secondary competitors Yandex.ru (\u003ca href=\\\"https://www.similarweb.com/website/yandex.ru/#overview\\\"\u003e2.8 billion\u003c/a\u003e monthly visits) and Baidu.com (\u003ca href=\\\"https://www.similarweb.com/website/baidu.com/#overview\\\"\u003e2.5 billion\u003c/a\u003e monthly visits).\u003c/p\u003e\\n\u003cp\u003eThe top 10 search domains in 2024 are:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eGoogle.com\u003c/li\u003e\\n\u003cli\u003eYandex.ru\u003c/li\u003e\\n\u003cli\u003eBaidu.com \u003c/li\u003e\\n\u003cli\u003eBing.com \u003c/li\u003e\\n\u003cli\u003eDuckDuckGo.com \u003c/li\u003e\\n\u003cli\u003eGoogle.de\u003c/li\u003e\\n\u003cli\u003eYa.ru\u003c/li\u003e\\n\u003cli\u003eDaum.net\u003c/li\u003e\\n\u003cli\u003eGoogle.co.jp\u003c/li\u003e\\n\u003cli\u003eGoogle.com.br\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3\u003ePopular banking domains\u003c/h3\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003ePayPal boasts more traffic than any other banking domain.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003ePayPal.com is the leading domain in the banking and financial industries. Online web traffic hovers at \u003ca href=\\\"https://www.similarweb.com/website/paypal.com/#overview\\\"\u003e511 million visitors per month\u003c/a\u003e. Chase.com lags behind at \u003ca href=\\\"https://www.similarweb.com/website/chase.com/#traffic\\\"\u003e192 million total visits\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eGlobally, the 10 most popular banking domains of 2024 are:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003ePayPal.com \u003c/li\u003e\\n\u003cli\u003eChase.com\u003c/li\u003e\\n\u003cli\u003eCapitalOne.com \u003c/li\u003e\\n\u003cli\u003eCiti.com\u003c/li\u003e\\n\u003cli\u003eBankOfAmerica.com \u003c/li\u003e\\n\u003cli\u003eAmericanExpress.com \u003c/li\u003e\\n\u003cli\u003eWellsFargo.com\u003c/li\u003e\\n\u003cli\u003eHDFCBank.com \u003c/li\u003e\\n\u003cli\u003eCaixa.gov.br\u003c/li\u003e\\n\u003cli\u003eTinkOff.ru\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch2 id=\\\"4\\\"\u003eFactors that influence domain popularity\u003c/h2\u003e\\n\u003cp\u003eHumans are attracted to the best of the best—including the domains they visit. Although the vast majority of traffic stems from having a powerful \u003ca href=\\\"/blog/4660242-what-should-i-name-my-online-store\\\"\u003ebrand name\u003c/a\u003e, generating buzz is a surefire way to attract attention, draw visitors, and grow an online presence.\u003c/p\u003e\\n\u003cp\u003eThere are several factors that affect the worldwide popularity of domains, including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSocial media trends. \u003c/strong\u003eThe whims of social media are infamous for dictating domain trends. Sharable content or memes with relevant images regularly influence the flow of online traffic. However, social media trends usually cause very short-term spikes in popularity, making way for the next internet trend. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eWorldwide relevance. \u003c/strong\u003eBreaking news and changing geopolitical climates can have significant impacts on the way domains are accessed. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMajor holidays.\u003c/strong\u003e The closer the holiday season gets, the higher certain domains will rank. Amazon saw more than \u003ca href=\\\"https://www.statista.com/statistics/623566/web-visits-to-amazoncom/\\\"\u003e2.7 billion unique visitors\u003c/a\u003e in December 2023, beating that September’s record by half a billion. Domains—particularly those in ecommerce—quickly climb the ranks during busy seasons.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"5\\\"\u003eDomain name trends for 2024\u003c/h2\u003e\\n\u003cp\u003eDomain names have a relatively predictable pattern. Traditional naming conventions haven’t changed much at all in 2024, although new top level domains, \u003ca href=\\\"/blog/domain-price\\\"\u003eprice increases\u003c/a\u003e, and unique extensions continue to shape the industry.\u003c/p\u003e\\n\u003cp\u003eOne of the biggest influencing factors is the sheer number of new TLDs. The \u003ca href=\\\"/blog/how-to-find-out-who-owns-a-domain\\\"\u003eWHOIS\u003c/a\u003e list of extensions continues to grow, with \u003ca href=\\\"https://www.iana.org/domains/root/db\\\"\u003emore than 1,500 available\u003c/a\u003e as of September 2024. The most popular TLD is .com with 44.4% of the world’s websites choosing it over other common domain extensions. \u003c/p\u003e\\n\u003cp\u003eThat said, .com popularity is down from two years prior (back in 2022, 53.3% of all domains used the top level domain). More companies are turning to easily branded domains with unique extensions. Generic TLDs like .xyz, .online, and .shop are \u003ca href=\\\"https://www.statista.com/statistics/569300/gtlds-by-number-ob-domains/\\\"\u003esome of the most popular\u003c/a\u003e TLDs in 2024.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/what-is-a-subdomain\\\"\u003eSubdomains\u003c/a\u003e are also still an important element of internal brand strategy. Brands will continue to hedge their bets with internal testing and optimization, including efforts to differentiate certain sites for individual countries. Popular domains like news.google.com and blog.hubspot.com are the most obvious (and popular) of these.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eStatista reports that .xyz is the leading new generic TLD.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2 id=\\\"6\\\"\u003eWhich domains will be the most popular in 2025?\u003c/h2\u003e\\n\u003cp\u003eYoung brands like TikTok are giving Google a run for its money: \u003ca href=\\\"https://goatagency.com/blog/social-media-marketing/tiktok-search-engine/\\\"\u003e40% of Gen Z\u003c/a\u003e users say they use TikTok or Instagram as search engines before turning to Google. With the tides turning like that, it can be difficult to forecast domain trends even months in advance. \u003c/p\u003e\\n\u003cp\u003eHowever, we do know that current events and social movements will continue to emphasize certain platforms, TLDs, and searching behaviors.\u003c/p\u003e\\n\u003cp\u003eHere are a couple of popular domain predictions: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMobile-friendly domains have the upper hand.\u003c/strong\u003e In 2024, \u003ca href=\\\"https://www.oberlo.com/statistics/mobile-internet-traffic#:~:text=Mobile%20Browsing%20Stats%20in%20the%20United%20States\u0026amp;text=As%20of%20February%202022%2C%2050.59,49.41%20percent%20coming%20from%20desktops.\\\"\u003e59.70% of all web visits\u003c/a\u003e were on mobile devices. Users have come to expect mobile adaptability across all domains.\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/domain-seo\\\"\u003e\u003cstrong\u003eSEO-based domains\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e won’t be as effective. \u003c/strong\u003eGoogle’s John Mueller released a statement explaining that \u003ca href=\\\"https://www.searchenginejournal.com/google-no-seo-bonus-for-keyword-based-domains/438324/#close\\\"\u003eSEO phrases in domain names\u003c/a\u003e no longer provide a benefit to ranking. \u003ca href=\\\"/blog/choose-domain-name\\\"\u003eChoosing a domain name\u003c/a\u003e based on keywords alone may even detract from \u003ca href=\\\"/blog/domain-authority\\\"\u003edomain authority\u003c/a\u003e and search page rankings. 2025 will show an increase in brand-friendly, sustainable, and catchy decisions. \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2\u003eLooking ahead to domain evolution \u003c/h2\u003e\\n\u003cp\u003e2024 brought monumental changes to the world of \u003ca href=\\\"https://www.shopify.com/domains\\\"\u003edomains\u003c/a\u003e. Whether those changes will last for any significant amount of time remains to be seen. Plenty of factors affect a domain’s popularity, and there’s no telling what the future will bring. \u003c/p\u003e\\n\u003cp\u003eIf history is any indicator, we can expect to see most of these domains back on the list next year. We may see some new competitors climbing up the list, including domains that are just beginning to find their footing online.\u003c/p\u003e\\n\u003cp\u003eIn either case, the most popular \u003ca href=\\\"/blog/register-a-domain-name\\\"\u003eregistered domains\u003c/a\u003e of 2024 year to date, have already been decided. As for what you might see later this year and next—only time will tell.\u003c/p\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/qChQUMVVYTc?si=yUNtHiJbWx4D2Rg8\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"7\\\"\u003ePopular domains FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are the common top level domains?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003e.com\u003c/li\u003e\\n\u003cli\u003e.org\u003c/li\u003e\\n\u003cli\u003e.de\u003c/li\u003e\\n\u003cli\u003e.ru\u003c/li\u003e\\n\u003cli\u003e.br\u003c/li\u003e\\n\u003cli\u003e.net\u003c/li\u003e\\n\u003cli\u003e.uk\u003c/li\u003e\\n\u003cli\u003e.jp\u003c/li\u003e\\n\u003cli\u003e.it\u003c/li\u003e\\n\u003cli\u003e.fr\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the most popular domain?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003eGoogle.com\u003c/li\u003e\\n\u003cli\u003eYouTube.com\u003c/li\u003e\\n\u003cli\u003eFacebook.com\u003c/li\u003e\\n\u003cli\u003eInstagram.com\u003c/li\u003e\\n\u003cli\u003eX.com\u003c/li\u003e\\n\u003cli\u003eWhatsApp.com\u003c/li\u003e\\n\u003cli\u003eWikipedia.org \u003c/li\u003e\\n\u003cli\u003eYahoo.com \u003c/li\u003e\\n\u003cli\u003eReddit.com\u003c/li\u003e\\n\u003cli\u003eYahoo.co.jp\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the difference between .com, .edu, and .gov?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eThough each top-level domain (TLD) functions the same way, they’re meant to designate websites used for different purposes. The TLD .com is meant to designate websites used for commercial purposes, .edu is for educational institutions, and .gov is reserved for US-based government organizations.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do I choose the right domain name for my business?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003eChoose a popular TLD (e.g. .com).\u003c/li\u003e\\n\u003cli\u003eMake it memorable.\u003c/li\u003e\\n\u003cli\u003eAvoid commonly misspelled words.\u003c/li\u003e\\n\u003cli\u003eRemove punctuation.\u003c/li\u003e\\n\u003cli\u003eAvoid numbers.\u003c/li\u003e\\n\u003cli\u003eInclude your brand name.\u003c/li\u003e\\n\u003cli\u003eAvoid trademarks.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow can I sell my domain name?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003eResearch sale prices of comparable domains.\u003c/li\u003e\\n\u003cli\u003eConsider a domain auction.\u003c/li\u003e\\n\u003cli\u003eList your domain information on WHOIS.\u003c/li\u003e\\n\u003cli\u003eMake a “for sale” landing page on your domain.\u003c/li\u003e\\n\u003cli\u003eReview offers for your domain name.\u003c/li\u003e\\n\u003cli\u003eUse an escrow service to transfer the domain name.\u003c/li\u003e\\n\u003cli\u003eTransfer the domain to its new owner.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"We’ve listed out the most popular domains of 2024. Learn more about the most popular domains over the years including the most popular ecommerce domains, social media domains, and much more.\",{\"_1831\":1856,\"_334\":2466,\"_1186\":2473},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2477,2479,-5,2481],{\"_1831\":1867,\"_1868\":2478,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/popular-domains\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/popular-domains\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/popular-domains\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/popular-domains\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/popular-domains\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/popular-domains\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/popular-domains\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/popular-domains\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/popular-domains\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/popular-domains\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/popular-domains\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/popular-domains\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/popular-domains\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/dominios-mais-populares\\\",\\\"zh-cn\\\":\\\"https://www.shopify.com/zh/blog/popular-domains\\\",\\\"ja\\\":\\\"https://www.shopify.com/jp/blog/popular-domains\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/dominios-mas-populares\\\",\\\"it\\\":\\\"https://www.shopify.com/it/blog/domini-popolari\\\",\\\"nl\\\":\\\"https://www.shopify.com/nl/blog/populaire-domeinen\\\"}\",{\"_1831\":1867,\"_1868\":2480,\"_1870\":1874},\"[{\\\"title\\\":\\\"Domain SEO Explained- Choosing an SEO Friendly Domain Name\\\",\\\"url\\\":\\\"blog/domain-seo\\\"},{\\\"title\\\":\\\"How To Register a Domain Name in 5 Simple Steps\\\",\\\"url\\\":\\\"blog/register-a-domain-name\\\"},{\\\"title\\\":\\\"Domain Price - How Much Does a Domain Really Cost?\\\",\\\"url\\\":\\\"blog/domain-price\\\"},{\\\"title\\\":\\\"How to Buy a Domain Name- Domain Registration Guide\\\",\\\"url\\\":\\\"blog/how-to-buy-a-domain\\\"},{\\\"title\\\":\\\"What Is a Domain and How Do Domain Names Work?\\\",\\\"url\\\":\\\"blog/what-is-a-domain\\\"},{\\\"title\\\":\\\"Domain History - How To Check the History of a Domain Name\\\",\\\"url\\\":\\\"blog/domain-history\\\"},{\\\"title\\\":\\\"What Is an SSL Certificate- Definition and Explanation\\\",\\\"url\\\":\\\"blog/what-is-ssl-certificate\\\"},{\\\"title\\\":\\\"What Is a TLD? Top-Level Domains Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-tld\\\"},{\\\"title\\\":\\\"What Is a ccTLD? Definition and Examples of ccTLDs\\\",\\\"url\\\":\\\"blog/what-is-cctld\\\"},{\\\"title\\\":\\\"Website Builder \u0026 Website Maker by Shopify\\\",\\\"url\\\":\\\"website/builder\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"29 Sept 2024\",{\"_1831\":1832,\"_158\":2484,\"_1583\":2485,\"_334\":2486,\"_1836\":2487,\"_1838\":2488,\"_1848\":2491,\"_123\":2492,\"_1851\":2493,\"_1853\":2494,\"_1660\":2495,\"_1857\":2497,\"_1864\":2498,\"_1878\":2489,\"_1879\":2490,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2504,\"_1885\":2487},\"gid://shopify/Article/558177157154\",\"how-long-does-an-ach-transfer-take\",\"ACH Transfer: What Is It and How Long Does It Take? (2025)\",\"2024-09-26T06:00:00Z\",{\"_1831\":1840,\"_378\":2489,\"_1842\":2490,\"_1844\":1845,\"_1846\":2050},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/HOW_LONG_DOES_AN_ACH_TRANSFER_TAKE_9aa1d53a-6fc2-4c05-8252-fb123d8505ae.jpg?v=1740605119\",\"a graphic saying how long does an ACH transfer take?\",[1895],\"\u003cp\u003eThe postal service is an affordable, reliable, and efficient system for delivering your mail—especially given the volume and distances involved.\u003c/p\u003e\\n\u003cp\u003eThe \u003ca href=\\\"/blog/what-is-ach\\\"\u003eAutomated Clearing House (ACH)\u003c/a\u003e transfer network is like the postal service of the \u003ca href=\\\"/blog/eft-vs-ach-what-are-the-pros-and-cons-of-each\\\"\u003eelectronic funds transfer\u003c/a\u003e (EFT) universe, where individual \u003ca href=\\\"/blog/ach-transfers\\\"\u003eACH transactions\u003c/a\u003e are like pieces of mail. \u003c/p\u003e\\n\u003cp\u003eBy submitting transfer requests in batches—the same way the post office collects and distributes mail at predetermined pickup and delivery times—the ACH network offers a cost-efficient and secure way to move money in exchange for slightly longer processing times than other types of electronic funds transfers.\u003c/p\u003e\\n\u003cp\u003eThis guide shares the typical ACH transfer processing time alongside rules and regulations you’ll need to consider when using this type of electronic payment. \u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is the Automated Clearing House (ACH)?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eHow long does an ACH transfer take?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eHow ACH transfers work\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eLimitations of ACH transfers\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eACH transfer rules and regulations\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eCommon uses of ACH transfers in ecommerce\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eHow long do ACH transfers take FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is the Automated Clearing House (ACH)? \u003c/h2\u003e\\n\u003cp\u003eThe ACH is a digital network that processes \u003ca href=\\\"/payments\\\"\u003eelectronic payments\u003c/a\u003e between banks. The ACH transfer network is maintained by an organization called NACHA, or the National Automated Clearing House Association, a 501(c)(6) \u003ca href=\\\"/blog/non-profit-vs-for-profit\\\"\u003enot-for-profit\u003c/a\u003e association connected to approximately 11,000 different financial institutions across the United States.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eHow long does an ACH transfer take?\u003c/h2\u003e\\n\u003cp\u003eAn ACH transfer typically takes \u003cstrong\u003eone to three business days\u003c/strong\u003e to complete, although same-day processing options are available for an additional fee. Ensuring that all transaction details are accurate and submitted before the bank’s cutoff time will help expedite this process.\u003c/p\u003e\\n\u003cp\u003eThere are two kinds of ACH transactions: ACH debit transactions and ACH credit transactions. The NACHA mandates different processing speeds for each:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eACH credit transactions. \u003c/strong\u003e\u003ca href=\\\"/blog/ach-credit\\\"\u003eACH credit transactions\u003c/a\u003e move money from an account at the originating depository financial institution (ODFI) to an account at the receiving depository financial institution (RDFI) and must be processed within two business days. An example of an ACH credit transaction is a payroll direct deposit. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eACH debit transactions.\u003c/strong\u003e\u003ca href=\\\"/blog/ach-debit\\\"\u003eACH debit transactions\u003c/a\u003e move money from an RDFI account into an ODFI account and must be processed within one business day. Bill payments are one form of ACH debit transaction.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eRDFIs often hold transactions for an additional one to two business days, which allows time to verify the debited bank account holds sufficient funds to cover the ACH transaction. This brings the total ACH transfer time to an average of one to three business days.\u003c/p\u003e\\n\u003cp\u003eMany financial institutions also offer same-day ACH transfers for an additional fee. Note that depending on the time of day the transfer is initiated (such as a transfer initiated after a bank’s business hours), same-day transfers can still result in funds appearing in the recipient account the following business day.\u003c/p\u003e\\n\u003cp\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/ZHi0aboOmhQ?si=pDSkt-SVRxdMjX9Q\\\" title=\\\"YouTube video player\\\"\u003e\u003c/iframe\u003e\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow ACH transfers work\u003c/h2\u003e\\n\u003cp\u003eACH transfers follow a step-by-step process. Each step can take as little as an hour or up to two business days, depending on the transaction type, the schedules and policies of the participating financial institution(s), and the time of day the request is submitted.\u003c/p\u003e\\n\u003cp\u003eHere’s a rundown of the ACH transfer process:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eInitiation.\u003c/strong\u003e The originating party initiates a credit or debit transfer. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBatching.\u003c/strong\u003e The originating institution (or ODFI) batches the transaction along with other ACH transfers. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSending.\u003c/strong\u003e Batched transactions are sent out to the ACH network at regular intervals during the business day. Depending on when the request is submitted, these transactions can be sent within the hour or might not be sent until the next business day. (May take up to one business day to complete.)\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eReceiving.\u003c/strong\u003e An ACH operator—either the Federal Reserve or the Electronic Payments Network—receives the batched transactions, sorts them, and submits the transactions to the RDFI. The ACH network submits transactions to receiving institutions five times per business day. (This takes one business day to complete.)\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eProcessing.\u003c/strong\u003e The receiving bank processes the transaction. To verify the debited account doesn’t contain insufficient funds, some financial institutions choose to hold funds for a set amount of time before depositing the transferred funds into the account to be credited. (This may take between one to two business days to complete.)\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDepositing.\u003c/strong\u003e\u003ca href=\\\"/blog/ach-deposits\\\"\u003eACH funds are deposited\u003c/a\u003e in the receiving accounts.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch2 id=\\\"4\\\"\u003eLimitations of ACH transfers\u003c/h2\u003e\\n\u003cp\u003eAlthough ACH transfers are efficient, secure, and low cost, they’re not ideal for all transactions. Here’s why:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eProcessing times.\u003c/strong\u003e Because ACH transfers are processed in batches, direct ACH payments typically take one to three business days to appear in the recipient’s account—longer than it generally takes to process wire transfers, credit card transactions, and ATM transactions.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eNo international payments.\u003c/strong\u003e ACH payments can only be deposited into US-based bank accounts. International money transfers require wire transfers or other payment methods. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eTransfer limits. \u003c/strong\u003eSome banks impose daily, weekly, monthly, or per-transaction limits on the amount of money that can be sent by ACH. Check with your bank to make sure its policies provide the kind of transfers you need to support your business operations.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"5\\\"\u003eACH transfer rules and regulations\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eNACHA guidelines\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eAuthorization requirements\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003eConsumer protection laws\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eFraud prevention measures\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eRecord-keeping and compliance\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eLearn about the following regulations before you process ACH transfers:\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003eNACHA guidelines\u003c/h3\u003e\\n\u003cp\u003eThe \u003ca href=\\\"https://www.nacha.org/\\\"\u003eNational Automated Clearing House Association\u003c/a\u003e (NACHA) is a regulatory body that oversees all ACH transactions and enforces regulations that businesses must follow when making this type of electronic payment. \u003c/p\u003e\\n\u003cp\u003eThe NACHA’s \u003ca href=\\\"https://www.nacha.org/newrules\\\"\u003erule book\u003c/a\u003e is extensive, including things like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eObtaining a customer’s explicit permission to process an ACH payment \u003c/li\u003e\\n\u003cli\u003eProviding notice for any changes to a payment schedule\u003c/li\u003e\\n\u003cli\u003eCanceling subscriptions promptly\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eFailing to comply with NACHA’s ACH guidelines could result in fines of up to $500,000 per month, so it’s worth reading its documentation before using ACH payments in your business.\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003eAuthorization requirements\u003c/h3\u003e\\n\u003cp\u003eCustomers need to submit an ACH authorization request before you can process their ACH payment. This form should include fields like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eCompany information such as address and contact number\u003c/li\u003e\\n\u003cli\u003ePayee name, bank account number, and routing number\u003c/li\u003e\\n\u003cli\u003eType of transaction\u003c/li\u003e\\n\u003cli\u003eAmount to be paid\u003c/li\u003e\\n\u003cli\u003eFrequency of the transaction and permission for future debits\u003c/li\u003e\\n\u003cli\u003eTerms and conditions \u003c/li\u003e\\n\u003cli\u003eSignature \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eWhile this form might sound like an unnecessary step with the potential to turn customers away, you must have explicit permission to take payment from a customer before doing so. This authorization document is a paper trail that proves permission has been granted.\u003c/p\u003e\\n\u003ch3 id=\\\"10\\\"\u003eConsumer protection laws\u003c/h3\u003e\\n\u003cp\u003eConsumers are protected when making ACH payments if the payment was unauthorized. This can happen if:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eThe customer never authorized the payment (or have revoked their permission)\u003c/li\u003e\\n\u003cli\u003eThe payment was taken from their account earlier than agreed\u003c/li\u003e\\n\u003cli\u003eThe amount taken from their bank was higher than initially authorized\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eProvided that the customer flags this unauthorized payment to their bank within 60 days of receiving their statement, their bank must refund the amount. The bank will try to reclaim this money from the merchant. \u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003eFraud prevention measures\u003c/h3\u003e\\n\u003cp\u003eFraud can happen when people misuse the ACH system to illegally obtain money. Data theft, phishing scams, and account takeovers are common examples of how this is done. \u003c/p\u003e\\n\u003cp\u003eYou must have \u003ca href=\\\"/uk/blog/fraud-prevention\\\"\u003efraud prevention\u003c/a\u003e measures in place to limit the chances of ACH fraud. This includes (but is not limited to) using two-factor authentication for any login credentials, verifying payment details, and training your team on how to detect threats.\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003eRecord-keeping and compliance\u003c/h3\u003e\\n\u003cp\u003eACH compliance means that your business abides by the NACHA rules and any applicable laws. Record-keeping helps prove this compliance and resolve any disputes (i.e., fraud or refunds) since you’ll have a paper trail of evidence to support each transaction. \u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003eCommon uses of ACH transfers in ecommerce\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eRecurring billing and subscriptions\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eVendor payments\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003ePayroll processing\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eCustomer refunds\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eDirect debit for online purchases\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"13\\\"\u003eRecurring billing and subscriptions\u003c/h3\u003e\\n\u003cp\u003eInsurance providers, utility companies, and brands offering product subscriptions often use ACH transfers. The ability to set up \u003ca href=\\\"/blog/recurring-payments\\\"\u003erecurring payments\u003c/a\u003e means the business doesn’t need to manually process payments according to the payment schedule. The customer has already authorized that payment to leave their account. \u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003eVendor payments\u003c/h3\u003e\\n\u003cp\u003eThe ACH offers lower \u003ca href=\\\"/blog/payment-processors\\\"\u003epayment processing\u003c/a\u003e fees than alternative methods like wire transfer or credit card payment, making them ideal for larger transactions. It’s also quicker for suppliers to receive money when you use ACH payments for paying bills (as opposed to paper checks). \u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003ePayroll processing\u003c/h3\u003e\\n\u003cp\u003ePayroll is done on specific days of the month. Pushing these through an ACH payment means you don’t need to schedule time to initiate manual payments. Automation also means they get the right amount paid into their bank account. Employees get their full salary paid on time, every time. \u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003eCustomer refunds\u003c/h3\u003e\\n\u003cp\u003eACH payments are secure and easy to track, hence why most brands use them to issue refunds. There’s no risk of a check getting lost in the mail, or a customer losing their gift receipt. The money goes straight into the customer’s bank account they used to pay for the item. \u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003eDirect debit for online purchases\u003c/h3\u003e\\n\u003cp\u003eACH payments don’t require customers to enter their \u003ca href=\\\"/blog/credit-card-processing\\\"\u003ecredit card information\u003c/a\u003e each time they make an online purchase. This eliminates the risk of failed transactions due to incorrectly typing their credit card details or using expired credit cards. The bank account details you’ve already collected don’t change.\u003c/p\u003e\\n\u003cp\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/Jz2gKTmvj6M?si=7i40SLlKASg3zcWS\\\" title=\\\"YouTube video player\\\"\u003e\u003c/iframe\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003ch2 id=\\\"7\\\"\u003eACH transfers FAQ\u003c/h2\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhat factors can delay an ACH transfer? \u003cbr\u003e\\n\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eSeveral factors can influence the duration of an ACH transfer, including bank processing times and holiday schedules. For instance, if a transfer is initiated during a bank holiday, it may take longer to process. To mitigate delays, plan your transfers in advance and consider same-day ACH options for urgent payments, although they may incur additional fees.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eDo ACH payments post the same day?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eACH payments don’t post the same day; they have a delayed ACH payment processing time. The recipient typically gets the money the following day for a credit transfer. ACH debit payments take a little longer (up to three business days).\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhat time of day are ACH transactions posted?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eStandard ACH credit transactions can post as soon as 8:30 in the morning the following day, while ACH debit transactions typically take one to three business days to complete. The ACH network submits transactions at 6 a.m., 12 p.m., 4 p.m., 5:30 p.m., and 10 p.m. Eastern Time (ET).\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhy aren’t ACH transfers instant?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eACH transfers are processed in batches throughout the day; they are not instantaneous. Also, the receiving bank may choose to hold the funds before releasing them to ensure the originating bank has sufficient funds. This means ACH transfers take an average of one to three business days to complete.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eDo ACH transfers really take three days to process?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eACH transfers don’t always take three business days to process. Some banks offer same-day ACH payments. Whether or not same-day processing is available to your business (and how much it costs) depends on your bank’s policies. Contact your financial institution for more details.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eCan you speed up ACH payment?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eYou can speed up ACH payments by requesting same-day transfers and by submitting transfer requests early in the day. If an immediate transfer is required, contact your bank about initiating a wire transfer instead of an ACH transfer. Although wire transfers typically cost more than ACH transactions, they usually process within 24 hours.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"ACH transfers are an efficient and secure way to transfer funds that takes between one to three business days to process.\",\"\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/HOW_LONG_DOES_AN_ACH_TRANSFER_TAKE.jpg?v=1659366153\\\" alt=\\\"a graphic saying how long does an ACH transfer take?\\\"\u003e\\n\u003cp\u003eACH transfers are an efficient and secure way to transfer funds that takes between one to three business days to process.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2496,\"_1186\":2493},\"ACH Transfer: What Is It and How Long Does It Take? (2025) - Shopify\",{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2499,2501,-5,2503],{\"_1831\":1867,\"_1868\":2500,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/how-long-does-an-ach-transfer-take\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/how-long-does-an-ach-transfer-take\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/how-long-does-an-ach-transfer-take\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/how-long-does-an-ach-transfer-take\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/how-long-does-an-ach-transfer-take\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/how-long-does-an-ach-transfer-take\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/how-long-does-an-ach-transfer-take\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/how-long-does-an-ach-transfer-take\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/how-long-does-an-ach-transfer-take\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/how-long-does-an-ach-transfer-take\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/how-long-does-an-ach-transfer-take\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/how-long-does-an-ach-transfer-take\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/how-long-does-an-ach-transfer-take\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/how-long-does-an-ach-transfer-take\\\"}\",{\"_1831\":1867,\"_1868\":2502,\"_1870\":1874},\"[{\\\"title\\\":\\\"Guide to ACH Deposits- How ACH Deposits Work\\\",\\\"url\\\":\\\"blog/ach-deposits\\\"},{\\\"title\\\":\\\"Should You be Charging Sales Tax on Your Online Store?\\\",\\\"url\\\":\\\"blog/16480780-should-you-be-charging-sales-tax-on-your-online-store\\\"},{\\\"title\\\":\\\"What is Profit Margin? Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-profit-margin\\\"},{\\\"title\\\":\\\"Gross Margin Ratio Definition and Formula\\\",\\\"url\\\":\\\"blog/gross-margin-ratio\\\"},{\\\"title\\\":\\\"Guide to Payment Gateways vs. Payment Processors\\\",\\\"url\\\":\\\"blog/payment-gateway-vs-payment-processor\\\"},{\\\"title\\\":\\\"Mobile Payment- Definition, Types, Advantages\\\",\\\"url\\\":\\\"blog/mobile-payment\\\"},{\\\"title\\\":\\\"8 Common Types of Business Insurance\\\",\\\"url\\\":\\\"blog/types-of-business-insurance\\\"},{\\\"title\\\":\\\"What is Variable Cost? Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-variable-cost\\\"},{\\\"title\\\":\\\"Level up Order Management and Fulfillment With Mobile\\\",\\\"url\\\":\\\"blog/mobile-order-management-fulfillment\\\"},{\\\"title\\\":\\\"How to Increase Sales and Offer a Better Customer Experience with Flat-Rate Shipping\\\",\\\"url\\\":\\\"blog/increase-sales-flat-rate-shipping\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"26 Sept 2024\",{\"_1831\":1832,\"_158\":2506,\"_1583\":2507,\"_334\":2508,\"_1836\":2509,\"_1838\":2510,\"_1848\":2513,\"_123\":2515,\"_1851\":2516,\"_1853\":2517,\"_1660\":2518,\"_1857\":2519,\"_1864\":2520,\"_1878\":2511,\"_1879\":2512,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2504,\"_1885\":2509},\"gid://shopify/Article/4761442\",\"how-to-write-a-press-release\",\"How To Write a Compelling Press Release: Tips and Strategies\",\"2024-09-26T05:30:00Z\",{\"_1831\":1840,\"_378\":2511,\"_1842\":2512,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_2520to_2520write_2520a_2520press_2520release.png?v=1729516831\",\"a microphone on top of a press release with pencil\",[2514],\"Promotion\",\"\u003cp\u003eYour marketing strategy might include a mix of emails, social media, advertising, and events, but one mention in the press can amplify all those efforts tenfold. A single news story can send a surge of new customers your way and even catapult your small business to the next level.\u003c/p\u003e\\n\u003cp\u003eNeed proof? A single article in \u003ca href=\\\"https://www.nytimes.com/2013/01/31/fashion/taming-of-the-beard.html\\\"\u003e\u003cem\u003eThe New York Times\u003c/em\u003e\u003c/a\u003e transformed \u003ca href=\\\"https://www.beardbrand.com/\\\"\u003eBeardbrand\u003c/a\u003e from a niche blog for beard enthusiasts into a major player in the men’s grooming industry.\u003c/p\u003e\\n\u003cp\u003eBut how do you make that happen for your business? How do you catch the eye of your local news, let alone publications like \u003cem\u003eThe New York Times\u003c/em\u003e? While you could focus on your business and hope to attract a reporter’s attention, there’s a more proactive approach: writing a press release. Here’s how to do it, complete with free press release templates and examples to guide you.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is a press release/news release?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eSample press release format\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eA free press release template you can use\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eTypes of press releases\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eHow to write a press release\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003ePress release examples you can learn from\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eTips for press release distribution\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eMeasuring the impact of your press release\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eCommon mistakes to avoid when writing press releases\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003ePress release FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is a press release/news release?\u003c/h2\u003e\\n\u003cp\u003eA press release is a concise document that announces a newsworthy story about your brand that the media might want to cover. It provides all the essential information a reporter or editor needs to decide whether to feature your story.\u003c/p\u003e\\n\u003cp\u003eSome media outlets will share your news based solely on the \u003ca href=\\\"/blog/what-is-press-release\\\"\u003epress release\u003c/a\u003e. Others might contact you to arrange an interview or use you as an expert source for another story, especially if you consistently send out press releases on newsworthy topics.\u003c/p\u003e\\n\u003cp\u003eSimply saying “Look at my business!” isn’t newsworthy. However, here are some announcements that could grab a reporter’s attention:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eLaunching a new business, product, or service\u003c/li\u003e\\n\u003cli\u003eHolding a significant contest or competition\u003c/li\u003e\\n\u003cli\u003ePartnering with a charity, community organization, or celebrity\u003c/li\u003e\\n\u003cli\u003eHosting an event\u003c/li\u003e\\n\u003cli\u003eWinning an award\u003c/li\u003e\\n\u003cli\u003eSharing a customer success story\u003c/li\u003e\\n\u003cli\u003eAnnouncing a merger or acquisition\u003c/li\u003e\\n\u003cli\u003eRebranding your business\u003c/li\u003e\\n\u003cli\u003ePromoting or hiring a new executive\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eA good way to gauge the newsworthiness of your story is to pay attention to the coverage that other businesses receive. Reporters look for stories that are timely, affect many people, have an emotional element, or relate to current news. You could also tap into trending topics, either in person or on social media. If your business has a connection to a bigger story, you may improve your chances of getting covered.\u003c/p\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/rQEK7fHgB7c?si=ZeaPk5UWJCRBOCTQ\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\\n\u003ch3\u003eThe benefits of writing a press release\u003c/h3\u003e\\n\u003cp\u003eBeyond catching the media’s attention, press releases offer several valuable advantages for your business: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCost-effective marketing: \u003c/strong\u003eAdd press releases to your marketing strategy, even if you’re a startup with a tight budget. Since they’re posted online, you might attract prospective customers and gain backlinks to your site.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eControls your narrative: \u003c/strong\u003eShare what matters most to you and highlight the value you offer. In case of a crisis, a press release gives you the opportunity to respond with your side of the story. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBoosts traffic:\u003c/strong\u003e Distributing your story through a press release service can enhance your content marketing efforts by increasing web traffic and improving search engine optimization.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBuilds credibility: \u003c/strong\u003eFeature press releases on your website’s \u003ca href=\\\"/blog/44447941-how-to-create-a-press-kit-that-gets-publicity-for-your-business\\\"\u003enews or press page\u003c/a\u003e to establish yourself as an industry expert. When reporters visit your site and find readily available press releases, you come across as more professional and save them time by providing easy access to key information.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"2\\\"\u003eSample press release format\u003c/h2\u003e\\n\u003cp\u003eMost press releases follow a consistent format that makes it easy for reporters and editors to find the information they need. Sticking to this format increases your chances of getting your story covered.\u003c/p\u003e\\n\u003cp\u003eA standard press release includes seven key elements: \u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eTitle and italicized subheading summarizing the news\u003c/li\u003e\\n\u003cli\u003eLocation of the news (usually your headquarters)\u003c/li\u003e\\n\u003cli\u003eTwo to three paragraphs of detailed information\u003c/li\u003e\\n\u003cli\u003eBulleted facts \u003c/li\u003e\\n\u003cli\u003eCompany description at the bottom\u003c/li\u003e\\n\u003cli\u003eContact information\u003c/li\u003e\\n\u003cli\u003e\\\"###\\\" to indicate the end of the release\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eWhen sending a press release, include one of these two phrases in the upper left corner to indicate when you want the news published:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e“FOR IMMEDIATE RELEASE” if you want the story to go live right away\u003c/li\u003e\\n\u003cli\u003e“HOLD FOR RELEASE UNTIL [DATE]” if you don’t want the story made public yet \u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eRemember to include the specific release date when using the second option.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eA free press release template you can use\u003c/h2\u003e\\n\u003cp\u003eTo help you get started, we’ve created a press release template to structure your story using a common format. You can easily replace each component with your own information and adapt it to suit your needs.\u003c/p\u003e\\n\u003cdiv data-guide=\\\"pressrelease\\\"\u003e\u003c/div\u003e\\n\u003ch2 id=\\\"4\\\"\u003eTypes of press releases\u003c/h2\u003e\\n\u003cp\u003eWhile press releases are often seen as a way to generate \u003ca href=\\\"/blog/free-publicity\\\"\u003efree publicity\u003c/a\u003e, they come in various forms, each with its own format and purpose. Here are some common types:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eBreaking news\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eProduct launches\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eMergers and acquisitions\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eProduct updates\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eEvents\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eNew partnerships\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eRebranding\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003eExecutive promotions\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003eAwards\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"11\\\"\u003eBreaking news\u003c/h3\u003e\\n\u003cp\u003eThis is the most common type of press release. News outlets are always eager to be the first to cover a breaking story. From company updates to new partnerships, there's a wide range of topics that news outlets will cover. The key is to have a compelling hook that makes your press release stand out. These releases are typically one- or two-page documents that share the latest news with the public. \u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003eProduct launch\u003c/h3\u003e\\n\u003cp\u003eGetting news of your \u003ca href=\\\"/blog/product-launch-press-release\\\"\u003eproduct launch\u003c/a\u003e published helps spread the word and drive sales for new offerings. This type of release highlights your product’s pricing, availability, specifications, and other useful information for potential customers. \u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003eMergers and acquisitions\u003c/h3\u003e\\n\u003cp\u003eIf your company is undergoing a significant organizational change, a press release can inform stakeholders about the company’s potential growth. When announcing a merger or acquisition, include details about the organizations involved, quotes from leadership, and information about the process and its implications. \u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003eProduct updates\u003c/h3\u003e\\n\u003cp\u003eHave a big product update in the works? Let the world know with a press release. This is similar to a product launch release, but you’ll want to focus on the changes made, why you made them, and how they benefit the end user.\u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003eEvents \u003c/h3\u003e\\n\u003cp\u003eEvent press releases give reporters timely and relevant content to publish while promoting your event and attracting more attendees. When writing a press release for events, clearly explain the details. Use bullet points or a list to highlight the who, what, when, and where for easy comprehension. \u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003eNew partnerships\u003c/h3\u003e\\n\u003cp\u003eTeaming up with another company or non-profit can be newsworthy. A press release announcing partnerships can be a smart marketing tool for both companies. To successfully execute this type of press release:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eWrite an overview of each company\u003c/li\u003e\\n\u003cli\u003eExplain the partnership’s purpose\u003c/li\u003e\\n\u003cli\u003eHighlight who benefits from the partnership\u003c/li\u003e\\n\u003cli\u003eInclude any relevant details for current and future partners\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"17\\\"\u003eRebranding\u003c/h3\u003e\\n\u003cp\u003eRebranding can be challenging for businesses of all sizes. Customers may become confused if their favorite brands change identity overnight. A press release announcing your rebrand can help ease the transition. When writing a rebranding press release, include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eWhat the changes are\u003c/li\u003e\\n\u003cli\u003eWhy the changes are taking place\u003c/li\u003e\\n\u003cli\u003eHow they affect your customers\u003c/li\u003e\\n\u003cli\u003eWhen the changes go into effect\u003c/li\u003e\\n\u003cli\u003eQuotes from leadership\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"18\\\"\u003eExecutive promotions\u003c/h3\u003e\\n\u003cp\u003eAt larger companies, executive promotions and new hires are considered significant news. Organizations are constantly hiring and replacing leadership roles. Announcing changes in key positions can help stakeholders understand what’s happening and kick off a candidate’s new role in the company. \u003c/p\u003e\\n\u003ch3 id=\\\"19\\\"\u003eAwards\u003c/h3\u003e\\n\u003cp\u003eDid your company win a prestigious award? It’s OK to share your success. Announcements about industry awards can help solidify your company’s reputation as an expert in your field. A press release for award nominations should include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eWhy your company was chosen\u003c/li\u003e\\n\u003cli\u003eDetails about the award\u003c/li\u003e\\n\u003cli\u003eInformation about the ceremony (if applicable)\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"5\\\"\u003eHow to write a press release\u003c/h2\u003e\\n\u003cp\u003eFollow these seven steps to craft an effective press release:\u003c/p\u003e\\n\u003col\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003eFind a newsworthy angle\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eCraft an appealing headline\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003eSummarize your story in your subtitle\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003eIntroduce essential information\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003eProvide supporting information and context\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#26\\\"\u003eLead into the reader’s next steps\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#27\\\"\u003eEnd with your boilerplate\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"21\\\"\u003e1. Find a newsworthy angle\u003c/h3\u003e\\n\u003cp\u003eEven a well-written, personalized press release will fall flat if the story isn’t interesting to a journalist’s target audience. Make sure your news is truly noteworthy before you start writing.\u003c/p\u003e\\n\u003ch3 id=\\\"22\\\"\u003e2. Craft an appealing headline\u003c/h3\u003e\\n\u003cp\u003eUse your press release’s main benefit to write a headline that’s both clear and compelling. Convey the value of your news to the press. \u003c/p\u003e\\n\u003cp\u003eYour headline should be catchy yet easy to understand. Professional writers often spend as much time on a headline as they do writing the article. For inspiration, review your favorite blogs and online news sources, paying attention to headlines that make you want to click.\u003c/p\u003e\\n\u003ch3 id=\\\"23\\\"\u003e3. Summarize your story in your subtitle\u003c/h3\u003e\\n\u003cp\u003eCraft a single sentence that summarizes the entire content of the press release, supporting the heading and giving a taste of what’s to come.\u003c/p\u003e\\n\u003ch3 id=\\\"24\\\"\u003e4. Introduce essential information\u003c/h3\u003e\\n\u003cp\u003eStart with your company’s city and state, followed by the date. Then, your opening paragraph should answer the “who,” “what,” “when,” “where,” and “why” in a way that grabs the reporter’s interest.\u003c/p\u003e\\n\u003ch3 id=\\\"25\\\"\u003e5. Provide supporting information and context\u003c/h3\u003e\\n\u003cp\u003eFollow up with testimonials, statistics, research details, and case study excerpts. In the first paragraph, immediately tell reporters why they should share your announcement by explaining its relevance to their readers.\u003c/p\u003e\\n\u003cp\u003eUse supporting body copy to bring your release to life with details and colorful quotes from company spokespeople. Avoid simply stating facts or sounding self-congratulatory.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://michellegarrett.com/\\\"\u003eMichelle Garrett\u003c/a\u003e, a PR consultant at Garrett Public Relations, advises, “Don’t try to cram everything under the sun into your press release. The purpose of a press release is to give an overview and a few pertinent details about what you’re announcing.”\u003c/p\u003e\\n\u003cp\u003eShe adds, “Include one or two executive and/or customer quotes. Then be sure to include links to visit for more information.” Keep your press release concise and focused.\u003c/p\u003e\\n\u003ch3 id=\\\"26\\\"\u003e6. Lead into the reader’s next steps\u003c/h3\u003e\\n\u003cp\u003eSummarize the article and include a call to action or details of where to find more information on the subject matter.\u003c/p\u003e\\n\u003ch3 id=\\\"27\\\"\u003e7. End with your boilerplate\u003c/h3\u003e\\n\u003cp\u003eComplete your release with a strong but succinct boilerplate. Clearly explain what your company does and why its stakeholders are industry experts. Don’t forget to include contact information—a release won’t go anywhere if a reporter can’t easily reach the stakeholder or their representative.\u003c/p\u003e\\n\u003cp\u003eProvide background information and an overview of the company in your \u003ca href=\\\"/blog/44447941-how-to-create-a-press-kit-that-gets-publicity-for-your-business\\\"\u003epress kit\u003c/a\u003e. Include contact details. (At the bottom of the press release, it is common to include three ### symbols or “--30--” to signify the end.)\u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003ePress release examples you can learn from\u003c/h2\u003e\\n\u003ch3\u003eSunber Hair \u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.sunberhair.com/?srsltid=AfmBOorssRkwPUy_Qf_SJ7nOarHH2MfF02zvmUfsduj9BVMPJafIy9m5\\\"\u003eSunber Hair\u003c/a\u003e’s press release announces the launch of its new ecommerce website. As you read it, notice how it uses attention-grabbing headlines, action words, and bolded text. The bulleted information makes the release easy to scan and read. \u003c/p\u003e\\n\u003cp\u003eThe boilerplate includes additional resources for reporters, and social media information. It ends with the name, phone number, and email of the company’s media contact.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eSunber Hair’s \u003ca href=\\\"https://www.prnewswire.com/news-releases/sunber-hair-online-wig-store-has-completed-a-new-upgrade-302221717.html\\\"\u003epress release\u003c/a\u003e announces the company’s new website.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3\u003eConvertKit\u003c/h3\u003e\\n\u003cp\u003eUsing proprietary data is a smart way to not only land media coverage but also \u003ca href=\\\"/blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business\\\"\u003ebuild backlinks\u003c/a\u003e to your website. Search engines consider these links as trustworthy sources: if another site has vouched for you (by linking to your site), you must be offering value. \u003c/p\u003e\\n\u003cp\u003eConvertKit uses this strategy in its press releases. This example shares the results of its creator economy report. It’s packed with unique statistics that are newsworthy and interesting to journalists covering the creator economy, social media, or entrepreneurship. News outlets must link back to the report published on ConvertKit’s website when citing the data. \u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eConvertKit uses proprietary data to secure backlinks from its \u003ca href=\\\"https://www.prnewswire.com/news-releases/new-report-by-top-creator-platform-convertkit-unveils-a-paradigm-shift-the-rise-of-full-time-creators-302133207.html\\\"\u003epress releases\u003c/a\u003e.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3\u003eSKIMS\u003c/h3\u003e\\n\u003cp\u003eSKIMS, a shapewear brand founded by reality TV star and PR pro Kim Kardashian, unsurprisingly crafts incredibly well-written press releases. \u003c/p\u003e\\n\u003cp\u003eThis example—which announced SKIMS’ partnership with the NBA and mentioned the debut of a new product line—leads with a strong headline and includes a quote from Kim herself. It’s a masterclass in how to tie new product launches to newsworthy stories and land press coverage as a result.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eSKIMS wrote \u003ca href=\\\"https://www.prnewswire.com/news-releases/skims-named-official-underwear-partner-of-the-nba-wnba-and-usa-basketball-301971414.html\\\"\u003ethis press release\u003c/a\u003e to announce its partnership with the NBA.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2 id=\\\"7\\\"\u003eTips for press release distribution\u003c/h2\u003e\\n\u003cp\u003eWhether it’s your first press release or your fifth, keep these distribution tips in mind to maximize your article’s impact:\u003c/p\u003e\\n\u003ch3\u003eCold pitch media outlets\u003c/h3\u003e\\n\u003cp\u003eCreate a list of media outlets whose readers and viewers would be most interested in your news. Send your release directly to them via email. Find their email addresses through a quick internet search: [reporter name] + [news outlet] + email address.\u003c/p\u003e\\n\u003cp\u003eIf that doesn’t work, use a tool like \u003ca href=\\\"https://hunter.io/\\\"\u003eHunter\u003c/a\u003e that provides email formulas for outlets. Alternatively, connect with them on X or LinkedIn.\u003c/p\u003e\\n\u003cp\u003eWhen sending your email, craft an attention-grabbing subject line. While creativity can help, it’s often better to keep it simple. \u003c/p\u003e\\n\u003cp\u003eSubject line examples include:\u003c/p\u003e\\n\u003col\u003e\\n\u003col\u003e\\n\u003cul\u003e\\n\u003cli\u003ePR: [Title of story]\u003c/li\u003e\\n\u003cli\u003ePress release: [Title of story]\u003c/li\u003e\\n\u003cli\u003e[Title of story] [Press release]\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/ol\u003e\\n\u003c/ol\u003e\\n\u003ch3\u003eUse a press release distribution service\u003c/h3\u003e\\n\u003cp\u003eA press release distribution company sends your release to journalists based on their specific interests and publishes it on their website. Each service offers various options, with costs ranging from $69 to a few thousand dollars.\u003c/p\u003e\\n\u003cp\u003ePopular press release distribution services include:\u003c/p\u003e\\n\u003col\u003e\\n\u003col\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://ereleases.com/\\\"\u003eeReleases\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.newswire.com/\\\"\u003eNewswire\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://service.prweb.com/home/\\\"\u003ePRWeb\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.prnewswire.com/\\\"\u003ePR Newswire\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/ol\u003e\\n\u003c/ol\u003e\\n\u003ch3\u003eHire a PR professional\u003c/h3\u003e\\n\u003cp\u003eConsider hiring a \u003ca href=\\\"/blog/what-is-public-relations\\\"\u003epublic relations\u003c/a\u003e professional to write and distribute your press release. These professionals often have existing relationships with the press and may be able to secure \u003ca href=\\\"/blog/15973132-hacking-the-press-clever-ways-to-get-free-press-coverage-with-zero-budget\\\"\u003emedia coverage\u003c/a\u003e more easily.\u003c/p\u003e\\n\u003ch3\u003eSend time-sensitive news articles early\u003c/h3\u003e\\n\u003cp\u003eIf your news is time sensitive, such as an event or announcement, send it to reporters a few days in advance so they have time to craft their story.\u003c/p\u003e\\n\u003cp\u003eIf you want news outlets to hold off on publishing, release it under embargo—a request that reporters not publish information until a specific date. For truly sensitive information, only offer embargoed news to outlets you trust.\u003c/p\u003e\\n\u003ch2 id=\\\"8\\\"\u003eMeasuring the impact of your press release \u003c/h2\u003e\\n\u003ch3\u003eOpen rates \u003c/h3\u003e\\n\u003cp\u003eThe average open rate for media-related emails is \u003ca href=\\\"https://blog.hubspot.com/sales/average-email-open-rate-benchmark#email-marketing-benchmarks\\\"\u003ejust over 35%\u003c/a\u003e. If you’re falling short of this benchmark, your email subject line might be the culprit. Experiment with emojis, power words, or capital letters in the subject line to boost your press release’s open rate. \u003c/p\u003e\\n\u003ch3\u003ePress coverage\u003c/h3\u003e\\n\u003cp\u003ePress coverage refers to the amount of exposure or media attention you’ve gained from your press release. The more positive coverage you have, the larger the audience you’ve reached. \u003c/p\u003e\\n\u003cp\u003eRemember, “Any press is good press” isn’t always true. Aim for positive coverage that aligns with your brand’s message. \u003c/p\u003e\\n\u003ch3\u003eBrand mentions and links \u003c/h3\u003e\\n\u003cp\u003eYou’ll accumulate brand mentions whenever a publication covers your press release and includes your \u003ca href=\\\"/blog/4660242-what-should-i-name-my-online-store\\\"\u003ebusiness name\u003c/a\u003e. Backlinks occur when the journalist links to your website in their coverage.\u003c/p\u003e\\n\u003cp\u003eBrand mentions and backlinks are crucial for both awareness and SEO. Search engines view both as positive signals that other brands trust you. This indicates that your content is credible and authoritative—two factors most algorithms consider when ranking websites.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003ePro tip:\u003c/strong\u003e If a journalist has covered your story without linking to your website, don’t hesitate to ask politely for a link. This is where building strong relationships with media contacts can be incredibly valuable.\u003c/p\u003e\\n\u003ch2 id=\\\"9\\\"\u003eCommon mistakes to avoid when writing a press release\u003c/h2\u003e\\n\u003ch3\u003eLack of a newsworthy angle\u003c/h3\u003e\\n\u003cp\u003eYou’re sending a press release to journalists who cover news stories in your industry. A lack of a newsworthy angle—whether it’s an outdated, boring, or irrelevant story—is a surefire way to get your pitch ignored.\u003c/p\u003e\\n\u003ch3\u003eOverly promotional language\u003c/h3\u003e\\n\u003cp\u003eWhile the goal of your press release is to secure press coverage and expose your brand to new audiences, journalists are wary of overly promotional content. Their aim is to share new and interesting information with their audience, so focus on offering value rather than self-promotion.\u003c/p\u003e\\n\u003ch3\u003ePoor formatting\u003c/h3\u003e\\n\u003cp\u003eJournalists often face pressure to publish a certain number of stories each day. Make it easy for them to use your press release by using clear formatting choices like bullet points and short sentences that highlight key information. \u003c/p\u003e\\n\u003ch3\u003eWeak headlines\u003c/h3\u003e\\n\u003cp\u003eIf you’re sending your press release via email, a strong subject line is crucial. Journalists receive \u003ca href=\\\"https://www.motivepr.co.uk/blog/pitching-dos-and-donts\\\"\u003ethousands of emails\u003c/a\u003e daily. A compelling headline increases the odds that they’ll open your email and read your press release, giving you a shot at securing coverage.\u003c/p\u003e\\n\u003ch3\u003eMissing contact information\u003c/h3\u003e\\n\u003cp\u003eThe contact section at the bottom of your press release should provide an email address or phone number for a press contact who can answer any questions before publication.\u003c/p\u003e\\n\u003ch2\u003eGenerate buzz by writing a good press release\u003c/h2\u003e\\n\u003cp\u003eWhile a press release doesn’t guarantee \u003ca href=\\\"/blog/15973132-hacking-the-press-clever-ways-to-get-free-press-coverage-with-zero-budget\\\"\u003efree press coverage\u003c/a\u003e, it can be an effective marketing tool for entrepreneurs. By sending out releases regularly, you start to build brand recognition with media members, influencers, and bloggers.\u003c/p\u003e\\n\u003cp\u003eYou never know when an outlet might need a source in your industry and remember your company. By sharing newsworthy information, you position yourself as a thought leader in your field.\u003c/p\u003e\\n\u003cp\u003eSuccessful publicity depends on sustained effort. If you do get press coverage, keep the momentum going by sharing those stories on social media. Mention previous coverage in the boilerplate of your next press release. Press often follows press, and once you get your first mention, you might find it easier to secure subsequent coverage.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"10\\\"\u003ePress release FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do you write a catchy press release?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003eShare new or exciting stories.\u003c/li\u003e\\n\u003cli\u003eUse power words like “new” or “reveals.”\u003c/li\u003e\\n\u003cli\u003eAdd proprietary data.\u003c/li\u003e\\n\u003cli\u003eAvoid being overly promotional.\u003c/li\u003e\\n\u003cli\u003eTie it in with something trending. \u003c/li\u003e\\n\u003cli\u003eWrite in a conversational tone.\u003c/li\u003e\\n\u003cli\u003eHighlight key information with bullet points or bold text.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do you write a press release?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003eFind a newsworthy angle.\u003c/li\u003e\\n\u003cli\u003eWrite an attention-grabbing headline.\u003c/li\u003e\\n\u003cli\u003eCraft a compelling opening sentence (lede).\u003c/li\u003e\\n\u003cli\u003eWrite two to five strong body paragraphs with supporting details.\u003c/li\u003e\\n\u003cli\u003eAdd relevant quotes.\u003c/li\u003e\\n\u003cli\u003eInclude contact information.\u003c/li\u003e\\n\u003cli\u003eWrite boilerplate copy.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eAre press releases good for SEO?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eWhile Google has stated that links in press releases are “ignored,” press releases can impact your SEO indirectly. Other publications may pick up your press release and write a follow-up story on their own websites, potentially including links back to your site.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are the 7 parts of a press release?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003eHeadline\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.shopify.com/blog/executive-summary\\\"\u003eSummary\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003eDate and location\u003c/li\u003e\\n\u003cli\u003eBody paragraphs\u003c/li\u003e\\n\u003cli\u003eCompany description \u003c/li\u003e\\n\u003cli\u003eBoilerplate\u003c/li\u003e\\n\u003cli\u003eEnd or close\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat makes a good press release?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003eCompelling storylines\u003c/li\u003e\\n\u003cli\u003eInformation over promotion\u003c/li\u003e\\n\u003cli\u003eA professional, polished finish\u003c/li\u003e\\n\u003cli\u003eEffective distribution using paid or free press release tools and \u003ca href=\\\"https://www.shopify.com/blog/113401989-7-free-tools-that-will-take-your-business-development-game-to-the-next-level\\\"\u003etargeted outreach\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Learn how to write a compelling press release with our step-by-step guide. Discover tips on structuring your content, and crafting a captivating headline.\",\"\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_2520to_2520write_2520a_2520press_2520release.png?v=1727372526\\\" alt=\\\"a microphone on top of a press release with pencil\\\"\u003e\\n\u003cp\u003eLearn how to write a compelling press release with our step-by-step guide. Discover tips on structuring your content, and crafting a captivating headline.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2508,\"_1186\":2516},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2521,2523,-5,2525],{\"_1831\":1867,\"_1868\":2522,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/how-to-write-a-press-release\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/how-to-write-a-press-release\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/how-to-write-a-press-release\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/how-to-write-a-press-release\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/how-to-write-a-press-release\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/how-to-write-a-press-release\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/how-to-write-a-press-release\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/how-to-write-a-press-release\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/how-to-write-a-press-release\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/how-to-write-a-press-release\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/how-to-write-a-press-release\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/how-to-write-a-press-release\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/how-to-write-a-press-release\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/53223045-como-escrever-um-press-release-para-o-seu-e-commerce\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/communique-de-presse\\\"}\",{\"_1831\":1867,\"_1868\":2524,\"_1870\":1874},\"[{\\\"title\\\":\\\"How To Sell Sex Toys Online in 2024\\\",\\\"url\\\":\\\"blog/sell-sex-toys\\\"},{\\\"title\\\":\\\"Digital Marketing Essentials- An Overview of 6 Important Channels\\\",\\\"url\\\":\\\"blog/digital-marketing\\\"},{\\\"title\\\":\\\"How to Build a Contact Us Page for Your Online Store\\\",\\\"url\\\":\\\"blog/contact-us-page\\\"},{\\\"title\\\":\\\"11 Best Marketing Strategies Any Small Business Can Execute\\\",\\\"url\\\":\\\"blog/marketing-strategies\\\"},{\\\"title\\\":\\\"How to Get Your Online Store to Rank on Page One (With Checklists)\\\",\\\"url\\\":\\\"blog/seo-checklist-online-store\\\"},{\\\"title\\\":\\\"18 Best Ecommerce Email Marketing Campaigns for 2024\\\",\\\"url\\\":\\\"blog/email-marketing\\\"},{\\\"title\\\":\\\"What's a Value Proposition and How to Write One\\\",\\\"url\\\":\\\"blog/value-proposition\\\"},{\\\"title\\\":\\\"How to Write a Persuasive Executive Summary + 5 Real-World Examples\\\",\\\"url\\\":\\\"blog/executive-summary\\\"},{\\\"title\\\":\\\"How to Get Your Product Featured on Uncrate (And Increase Your Sales by 385%)\\\",\\\"url\\\":\\\"blog/16094324-how-to-get-your-product-featured-on-uncrate-and-increase-your-sales-by-385\\\"},{\\\"title\\\":\\\"Hacking the Press- Clever Ways to Get Free Press Coverage with Zero Budget\\\",\\\"url\\\":\\\"blog/15973132-hacking-the-press-clever-ways-to-get-free-press-coverage-with-zero-budget\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},{\"_1831\":1832,\"_158\":2527,\"_1583\":2528,\"_334\":2529,\"_1836\":2530,\"_1838\":2531,\"_1848\":2534,\"_123\":2535,\"_1851\":2536,\"_1853\":2537,\"_1660\":2538,\"_1857\":2539,\"_1864\":2540,\"_1878\":2532,\"_1879\":2533,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2546,\"_1885\":2530},\"gid://shopify/Article/17807064\",\"17807064-how-to-make-your-first-10-sales\",\"23 Useful Strategies on How to Increase Sales For Your Business\",\"2024-09-24T09:00:00Z\",{\"_1831\":1840,\"_378\":2532,\"_1842\":2533,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_2520to_2520increase_2520sales_742df3fa-53da-4efa-8503-6f6006592d45.png?v=1729518088\",\"Bar chart with cylindrical columns increasing in height, symbolizing sales growth.\",[1080],\"\u003cp\u003eYou’ve found a product you want to sell, and your online store gets a \u003ca href=\\\"/blog/make-your-first-sale\\\"\u003ehandful of weekly sales\u003c/a\u003e. Now, you want to step on the gas and increase sales tenfold.\u003c/p\u003e\\n\u003cp\u003eBut with limited time and a finite marketing budget, where do you start? \u003c/p\u003e\\n\u003cp\u003eThis guide shares effective techniques to boost your online sales—without requiring a significant time investment.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#41\\\"\u003eHow to increase sales and make more money\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#42\\\"\u003eIncreasing sales for your online store is a continuous process\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#43\\\"\u003eHow to increase sales FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"41\\\"\u003eHow to increase sales and make more money\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eUncover your unique value proposition\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eAct on customer feedback\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eShare customer reviews\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eAnswer questions via optimized blog content\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eOffer free shipping\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eRun abandoned cart email campaigns\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eUse upsells and cross-sells\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eAdd trust signals to your online store\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eImprove website navigation\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003eSpeed up the checkout process\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eAccept alternative payment methods\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eProvide exceptional customer service\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eOffer customer loyalty programs\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eLeverage social media marketing\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003ePartner with influencers and creators\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eExpand your product range\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eLaunch a flash sale\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003eSet up instant replies to customer support\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003eShow a clear returns policy\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003eOptimize product pages for SEO\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003eDiversify product collections\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eUse price anchoring\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003eConsult sales analytics\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"1\\\"\u003e1. Uncover your unique value proposition\u003c/h3\u003e\\n\u003cp\u003eYour \u003ca href=\\\"/blog/value-proposition\\\"\u003evalue proposition\u003c/a\u003e explains why your target market would choose your brand and products. Discover yours by surveying existing customers. Why did they choose your products over those of a competitor? What problems did you solve that others couldn’t?\u003c/p\u003e\\n\u003cp\u003eOnce you’ve identified your value proposition, showcase it everywhere. Include it in social media bios, prominently on your homepage, and within product descriptions—like \u003ca href=\\\"https://www.novowatch.com/\\\"\u003eNOVO watch\u003c/a\u003e does on its online store.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eNOVO watch’s value proposition is “We make watches from sustainable materials saturated in history.” You’ll see this referenced in their product descriptions.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eGabriel Bertolo, founder of \u003ca href=\\\"https://www.radiantelephant.com/\\\"\u003eRadiant Elephant\u003c/a\u003e, uses this technique to increase sales on client websites: “One site in particular, after designing the value proposition and adding it to the website’s copy, saw an increase in the overall conversion rate from 1.9% to 4%.\u003c/p\u003e\\n\u003cp\u003e“Online sales are only getting more competitive. Anything you can do to set yourself apart and address a potential customer’s desires or pain points works wonders for increasing sales.”\u003c/p\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/ky67kLp1cOM?si=cdlPGYpkcEX-iCzj\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\\n\u003ch3 id=\\\"2\\\"\u003e2. Act on customer feedback\u003c/h3\u003e\\n\u003cp\u003eHow well do you know your potential customers? Use apps like \u003ca href=\\\"https://apps.shopify.com/octane-ai-quiz-personalization\\\"\u003eOctane AI\u003c/a\u003e or \u003ca href=\\\"https://apps.shopify.com/product-recommendation-quiz-revenuehunt\\\"\u003eShop Quiz\u003c/a\u003e to gather insights.\u003c/p\u003e\\n\u003cp\u003eAsk questions that uncover pain points and recommend personalized products based on their answers. Follow up with targeted email marketing campaigns that address these problems, positioning your product as the solution to increase customer satisfaction.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.skinnymixes.com/\\\"\u003eSkinny Mixes\u003c/a\u003e, for example, uses a recipe quiz to understand which dishes its potential customers like to make. Participants receive an exclusive discount code alongside their personalized recipe recommendation, allowing Skinny Mixes to have collected 13,000 customer emails and \u003ca href=\\\"https://www.octaneai.com/customers/skinny-mixes\\\"\u003edrive $500,000 in revenue\u003c/a\u003e.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eSkinny Mixes’ recipe quiz has driven more than $500,000 in \u003ca href=\\\"https://www.shopify.com/blog/how-to-increase-ecommerce-sales-11-effective-strategies\\\"\u003eecommerce sales\u003c/a\u003e for the brand.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"3\\\"\u003e3. Share customer reviews\u003c/h3\u003e\\n\u003cp\u003eDid you know \u003ca href=\\\"https://www.powerreviews.com/power-of-reviews-2023/#:~:text=Nine%20in%2010%20consumers%20say,not%20they%20purchase%20a%20product.\\\"\u003e93% of customers\u003c/a\u003e actively \u003ca href=\\\"/blog/15359677-why-online-store-owners-should-embrace-online-reviews\\\"\u003eseek reviews\u003c/a\u003e before buying a new product or service?\u003c/p\u003e\\n\u003cp\u003eReach out to satisfied customers and ask them to leave a review on your Google Business, Yelp, or TrustPilot listing. Share these reviews through the following channels to attract more customers:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eEmail marketing campaigns\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/7900695-12-social-marketing-strategies-to-grow-your-online-sales\\\"\u003eSocial media platforms\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003eProduct pages\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\\\"https://www.glossier.com/products/generation-g\\\"\u003eGlossier\u003c/a\u003e showcases more than 3,000 reviews from mostly happy customers on its product page to increase sales.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"4\\\"\u003e4. Answer questions via optimized blog content\u003c/h3\u003e\\n\u003cp\u003eBlog content is a cost-effective alternative to expensive social media advertising. Instead of paying to attract customers who might not fit your buyer persona, invest in \u003ca href=\\\"/blog/content-marketing\\\"\u003econtent marketing\u003c/a\u003e to draw your ideal customers when they’re actively seeking your product.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\\\"\u003eIdentify keywords\u003c/a\u003e your target audience is searching for. Address their questions on the topic and use \u003ca href=\\\"/blog/seo-checklist-online-store\\\"\u003eSEO best practices\u003c/a\u003e to improve your chances of ranking for terms they’re entering into Google.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\\\"https://www.beardbrand.com/\\\"\u003eBeardbrand\u003c/a\u003e targets terms like “how to grow a handlebar mustache” and “how to use utility oil” on its blog.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eNoah Kain, founder of \u003ca href=\\\"https://workwithnoah.com/\\\"\u003eNoah Kain Consulting\u003c/a\u003e, says, “We help our SEO clients increase website traffic and sales by creating a brand-specific strategy for new content, acquiring backlinks, and addressing on-page and technical issues.\u003c/p\u003e\\n\u003cp\u003e“By aligning and applying these efforts consistently, we can drive traffic and sales for specific keywords that directly tie to increased sales.”\u003c/p\u003e\\n\u003ch3 id=\\\"5\\\"\u003e5. Offer free shipping\u003c/h3\u003e\\n\u003cp\u003eRegardless of what you sell, shipping fees can harm your online sales. Modern shoppers \u003ca href=\\\"/blog/free-shipping-and-conversion\\\"\u003eexpect free shipping\u003c/a\u003e for all online orders, and 47% will \u003ca href=\\\"/blog/shopping-cart-abandonment\\\"\u003eabandon their carts\u003c/a\u003e if extra costs (like shipping) are too high.\u003c/p\u003e\\n\u003cp\u003eMeet these customer expectations by running \u003ca href=\\\"/blog/ecommerce-marketing\\\"\u003emarketing promotions\u003c/a\u003e centered on free shipping offers. Have customers spend a certain amount to qualify for free shipping to increase \u003ca href=\\\"/blog/average-order-value\\\"\u003eaverage order value\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eMaria Shriver, co-founder and CEO of \u003ca href=\\\"https://moshlife.com/\\\"\u003eMOSH\u003c/a\u003e, says, “Everyone likes to get a deal. A generous discount for repeat business incentivizes people to take advantage of the convenience of regularly receiving their favorite products without the hassle of repeatedly going through the purchase process.”\u003c/p\u003e\\n\u003cp\u003eSince implementing a 20% discount plus free shipping offer to email subscribers, Maria says, “Our sales have nearly doubled since implementing these subscription-based savings in late spring, helping us hit the milestone of one million bars sold in early September. But, more importantly, they are a terrific way to thank, reward, and retain our loyal customers.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eMosh offers new email subscribers a 20% discount code to redeem on a trial pack.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"6\\\"\u003e6. Run abandoned cart email campaigns\u003c/h3\u003e\\n\u003cp\u003ePeople may see a product they’re interested in on your online store, only to exit without buying. Customers abandon their carts for various reasons, from unclear pricing to getting distracted and forgetting to return.\u003c/p\u003e\\n\u003cp\u003eUse \u003ca href=\\\"/blog/abandoned-cart-emails\\\"\u003ecart abandonment emails\u003c/a\u003e to remind people they added an item to their basket but didn’t buy. Give them a reason to buy now (like an additional discount) rather than later.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://imgur.com/a/WhQzdRA\\\"\u003eGrenade\u003c/a\u003e, for example, encourages new customers to buy products they’ve previously viewed “before it’s too late.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eGrenade creates a \u003ca href=\\\"https://www.shopify.com/blog/using-scarcity-urgency-increase-sales\\\"\u003esense of urgency\u003c/a\u003e to increase sales through its cart abandonment emails.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"7\\\"\u003e7. Use upsells and cross-sells\u003c/h3\u003e\\n\u003cp\u003ePotential customers often land on a product page that doesn’t perfectly match their preferences. Encourage these people to make a purchase using these \u003ca href=\\\"/blog/14512237-13-actionable-marketing-tactics-to-drive-sales-and-apps-to-execute-each-of-them\\\"\u003emarketing tactics\u003c/a\u003e:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/what-is-upselling\\\"\u003e\u003cstrong\u003eUpsells\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Product recommendations that are more expensive than the one they’re currently browsing.\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/what-is-cross-selling\\\"\u003e\u003cstrong\u003eCross-sells\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e: \u003c/strong\u003eProduct recommendations that complement what an existing website visitor already has in their shopping cart.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eFor example, if someone is browsing a $19 iPhone case, upsell and recommend a $39 one with drop protection. Cross-sell and increase average order value with a matching $4.99 PopSocket.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\\\"https://www.studioneat.com/?srsltid=AfmBOopg36XTTtJsciTijqwqkTDiI1UKzCk3B-Rnh5BFP7jqJC7TnnOE\\\"\u003eStudio Neat\u003c/a\u003e recommends a compatible tray and totebook to the pen in my shopping cart.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cdiv data-guide=\\\"social_template\\\"\u003e\u003c/div\u003e\\n\u003ch3 id=\\\"8\\\"\u003e8. Add trust signals to your online store\u003c/h3\u003e\\n\u003cp\u003eNew customers often need help to trust unfamiliar websites. Prove that they should trust your online store with sensitive information—and increase sales—by displaying \u003ca href=\\\"/blog/social-proof\\\"\u003etrust signals\u003c/a\u003e like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eMoney-back guarantees\u003c/li\u003e\\n\u003cli\u003eCustomer reviews\u003c/li\u003e\\n\u003cli\u003eReturn/refund policies\u003c/li\u003e\\n\u003cli\u003eSSL certificates\u003c/li\u003e\\n\u003cli\u003eLogos of credit card processors\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"https://nclabeauty.com/\\\"\u003eNCLA Beauty\u003c/a\u003e uses this technique to boost sales on its online store. In the footer of its website, potential customers see logos of payment processors they’re already familiar with.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eNCLA Beauty’s website footer displays trusted payment processor logos.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"9\\\"\u003e9. Improve website navigation\u003c/h3\u003e\\n\u003cp\u003eYour website navigation acts as the map for your online store. Help shoppers find what they’re looking for with your main navigation. Point toward main category pages with search/filter functions that allow customers to specify exactly what they need.\u003c/p\u003e\\n\u003cp\u003eSimilarly, boost sales by \u003ca href=\\\"/blog/organic-marketing\\\"\u003eenabling breadcrumbs\u003c/a\u003e on individual product pages. That way, if someone lands on that page when they first interact with your store, they can quickly discover similar products.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\\\"https://www.intotheam.com/?srsltid=AfmBOoo4TT-pUbDpjjK9oXGZ_JKdYoTu8A2ZB-uDwU92Aqzr49y9n5Nx\\\"\u003eInto the AM\u003c/a\u003e optimizes its ecommerce navigation to highlight bestselling products.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"10\\\"\u003e10. Speed up the checkout process\u003c/h3\u003e\\n\u003cp\u003eMore clarity at the checkout page equals more sales.\u003c/p\u003e\\n\u003cp\u003eLimit form fields to prevent potential customers from feeling overwhelmed at the checkout page. Enable \u003ca href=\\\"https://www.shopify.com/shop\\\"\u003eShop Pay\u003c/a\u003e to auto-populate a shopper’s details so they can check out in one click. Its checkout-to-conversion rate is \u003ca href=\\\"/blog/shop-pay-checkout\\\"\u003e1.72 times higher\u003c/a\u003e than standard checkout.\u003c/p\u003e\\n\u003cp\u003eDan Potter, head of digital at \u003ca href=\\\"https://craftdlondon.com/\\\"\u003eCRAFTD London\u003c/a\u003e, suggests, “Simplify your page by asking for minimal information and allowing autofill to do its magic when it comes to card processing. Avoid cart abandonment by simplifying your checkout page.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eShop Pay’s \u003ca href=\\\"https://www.shopify.com/blog/1-click-checkout\\\"\u003eone-click checkout\u003c/a\u003e converts even higher on mobile.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"11\\\"\u003e11. Accept alternative payment methods\u003c/h3\u003e\\n\u003cp\u003eThe days of punching credit card numbers into an online checkout form are long gone.\u003c/p\u003e\\n\u003cp\u003eToday’s consumers use various \u003ca href=\\\"/blog/payment-options\\\"\u003epayment methods\u003c/a\u003e to buy products and services online. Increase sales by offering the most popular options, including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eDebit and credit cards\u003c/li\u003e\\n\u003cli\u003eBuy now, pay later (\u003ca href=\\\"https://www.shopify.com/shop-pay-installments\\\"\u003eShop Pay Installments\u003c/a\u003e, Klarna, or AfterPay)\u003c/li\u003e\\n\u003cli\u003eMobile wallets (\u003ca href=\\\"https://shop.app/what-shop-does\\\"\u003eShop Pay\u003c/a\u003e, Apple Pay, or Google Pay)\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\\\"https://www.wolfcircus.com/checkouts/c/57614048154d65dab2145445ef0666a5/information\\\"\u003eWolf Circus\u003c/a\u003e shows how customers can split payments using AfterPay.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"12\\\"\u003e12. Provide exceptional customer service\u003c/h3\u003e\\n\u003cp\u003eNew customers will contact your sales team for various reasons. Whether their product arrived damaged or they need help using the item they’ve bought, providing good customer service can \u003ca href=\\\"/blog/customer-retention-strategies\\\"\u003eretain customers\u003c/a\u003e and increase sales.\u003c/p\u003e\\n\u003cp\u003eBe proactive, apologize for issues, and rectify them quickly. This strategy leverages the \u003ca href=\\\"/blog/customer-complaints\\\"\u003eservice recovery paradox\u003c/a\u003e: You build more goodwill with customers after solving their complaints than you would’ve done with no problem.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eFixing a customer’s problem can increase loyalty more than a problem-free experience.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"13\\\"\u003e13. Offer a customer loyalty programs\u003c/h3\u003e\\n\u003cp\u003eYou’ve done the hard work of attracting current customers. Encourage them to purchase again with a \u003ca href=\\\"/blog/13251973-creative-ways-to-improve-ecommerce-customer-experience-that-also-boost-loyalty-and-sales\\\"\u003ecustomer loyalty program\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/loyalty-program\\\"\u003eTwo-thirds of consumers\u003c/a\u003e say the ability to earn rewards changes their spending behavior. Keep previous customers engaged with rewards for their next purchase(s), encouraging them to support your digital \u003ca href=\\\"/blog/14512237-13-actionable-marketing-tactics-to-drive-sales-and-apps-to-execute-each-of-them\\\"\u003emarketing strategies\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eConsider rewarding them for the following:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eGenerating word-of-mouth referrals\u003c/li\u003e\\n\u003cli\u003eSharing your products on social media\u003c/li\u003e\\n\u003cli\u003eMaking repeat purchases\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\\\"https://liquiddeath.com/pages/sell-your-soul\\\"\u003eLiquid Death\u003c/a\u003e encourages existing customers to buy again with exclusive loyalty program merchandise.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"14\\\"\u003e14. Leverage social media marketing\u003c/h3\u003e\\n\u003cp\u003eAround \u003ca href=\\\"https://backlinko.com/social-media-users#:~:text=Out%20of%208.06%20billion%20people,users%2C%2088.4%25%20are%20active%20users\\\"\u003e61.4%\u003c/a\u003e of the world’s population are active social media users. No matter what buyer persona you’re targeting, there’s a strong likelihood that you’ll find them on platforms like Facebook, X, Pinterest, TikTok, or Instagram.\u003c/p\u003e\\n\u003cp\u003eEffective social media marketing starts with a strong understanding of your target audience. Where do they hang out online? What types of content do they engage with? How do they use social media? Once you know the answers to these questions, you can tailor your ecommerce social media strategy to reach them and \u003ca href=\\\"/blog/how-to-increase-website-traffic\\\"\u003edrive traffic to your online store\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eMost social media platforms also have dedicated commerce features, like \u003ca href=\\\"/blog/how-to-create-a-facebook-shop\\\"\u003eFacebook Shops\u003c/a\u003e or \u003ca href=\\\"https://help.shopify.com/en/manual/online-sales-channels/google/youtube-shopping\\\"\u003eYouTube Shopping\u003c/a\u003e. Shopify integrates with these platforms to display your inventory within each social media app, letting your followers browse products and buy without leaving their social media accounts. \u003c/p\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/ymD5M8w-drk?si=PfZ_qZ1ViBHYo7uG\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\\n\u003ch3 id=\\\"15\\\"\u003e15. Partner with influencers and creators\u003c/h3\u003e\\n\u003cp\u003eInfluencers and creators are people who’ve accumulated an impressive following on social media. These followings don’t have to be in the millions—\u003ca href=\\\"https://www.forbes.com/councils/forbesagencycouncil/2021/03/08/what-you-need-to-know-about-working-with-nano-influencers/#:~:text=These%20influencers%20are%20generally%20defined,are%20perceived%20as%20more%20genuine.\\\"\u003enano-influencers (those with fewer than 10,000 followers)\u003c/a\u003e often have the \u003ca href=\\\"/blog/influencer-marketing-statistics\\\"\u003emost engaged audiences\u003c/a\u003e. \u003c/p\u003e\\n\u003cp\u003eUse \u003ca href=\\\"https://www.shopify.com/collabs/find-influencers\\\"\u003eShopify Collabs\u003c/a\u003e to shortlist potential influencers to work with or create an application page for your existing customers to start promoting your products. Let them choose which products or free samples they want to receive, and send commission payments from the Shopify Billing system you’re already familiar with. \u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://duradry.com/?srsltid=AfmBOoo0am3yO5V6tnl5M5qA3waAGC5CNz1HcNS7wY932XADdr_c8mKt\\\"\u003eDuradry\u003c/a\u003e is just one brand that used Shopify Collabs to increase sales. In just seven months, it built a community of over 250 creators who promoted its products across their social media profiles. \u003ca href=\\\"https://cdn.shopify.com/s/files/1/0067/0538/1460/files/FINAL_-_Duradry_case_study_1.pdf?v=1673627299\u0026amp;utm_campaign=case-studies\u0026amp;utm_source=pdf\u0026amp;utm_content=duradry\\\"\u003eDuradry generated $50,000 in sales\u003c/a\u003e and reduced customer acquisition costs by 29%.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eDuradry’s landing page lets loyal fans earn commission on product recommendations.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"16\\\"\u003e16. Expand your product range\u003c/h3\u003e\\n\u003cp\u003eThe more products you sell, the more opportunities you have to increase sales. But it’s a double-edged sword: You want enough inventory to serve a range of customers, yet selling to everyone means you’ll speak to nobody.\u003c/p\u003e\\n\u003cp\u003eThe least risky way to grow your product range is to expand on an already bestselling product. If you’re selling hair products and 40% of your sales came from a frizz-taming spray, there’s demand for it. \u003c/p\u003e\\n\u003cp\u003eConsider making the product available in a larger or more advanced formula and retargeting people who purchased the first version. This strategy will increase sales without necessarily finding a new audience—you’re simply re-engaging people who’ve already tried (and loved!) your products. \u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e17. Launch a flash sale\u003c/h3\u003e\\n\u003cp\u003eA flash sale works similarly to a promotion but is much more time-restrictive. The “flash” concept means customers must buy before the sale ends. Studies have shown this \u003ca href=\\\"/blog/using-scarcity-urgency-increase-sales\\\"\u003esense of urgency\u003c/a\u003e tempts online shoppers into making a purchase. \u003c/p\u003e\\n\u003cp\u003eTo pull off a flash sale:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eEnsure you have enough inventory to meet demand\u003c/li\u003e\\n\u003cli\u003eSet a concrete start and end date\u003c/li\u003e\\n\u003cli\u003eMake your marketing messages consistent, like offering the same discount on every marketing channel and your website banner\u003c/li\u003e\\n\u003cli\u003eLaunch them sparingly (customers might not buy if they know another flash sale is coming next month)\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\\\"https://www.polyandbark.com/\\\"\u003ePoly \u0026amp; Bark\u003c/a\u003e launched a Labor Day flash sale.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"18\\\"\u003e18. Set up instant replies to customer support\u003c/h3\u003e\\n\u003cp\u003eYou could’ve done the hard work driving traffic to your online store, only to fall at the final hurdle by not addressing a customer’s \u003ca href=\\\"/retail/sales-objections\\\"\u003esales objections\u003c/a\u003e. An automated chatbot can take that task off your hands by giving customers real-time answers to frequently asked questions. \u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://apps.shopify.com/inbox\\\"\u003eShopify Inbox\u003c/a\u003e can give potential customers immediate answers to questions like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eHow long does shipping take?\u003c/li\u003e\\n\u003cli\u003eWhat’s your refund policy?\u003c/li\u003e\\n\u003cli\u003eDo you have any discounts available? \u003c/li\u003e\\n\u003cli\u003eWhere is my order?\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e“People that use chat are high-intent customers that tend to make purchases,” says Rennie Wood, co-owner of \u003ca href=\\\"/blog/shopify-inbox-wood-wood-toys\\\"\u003eWood Wood Toys\u003c/a\u003e. “I don’t know if I can put a number on it, but I do know that if somebody reaches out with a problem, I bet eight times out of 10 we can solve it and win the sale.”\u003c/p\u003e\\n\u003cp\u003eThe best part about Shopify Inbox is that you can use \u003ca href=\\\"https://www.shopify.com/uk/magic\\\"\u003eShopify Magic\u003c/a\u003e to set up automated replies. The generative AI tool will suggest personalized FAQs that your customers might share and generate a response to address each one without your intervention. \u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eConfigure automated replies to your FAQs with Shopify Inbox.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"19\\\"\u003e19. Show a clear returns policy\u003c/h3\u003e\\n\u003cp\u003eIt sounds counterintuitive to tell people how they can return a product before buying it, but it’s crucial to increase sales. \u003ca href=\\\"https://www.retaildive.com/news/return-policies-sway-purchasing-decisions-survey/710951\\\"\u003eOne study\u003c/a\u003e found that returns policies sway 82% of purchasing decisions, with many online shoppers consulting the policy before placing their first order. \u003c/p\u003e\\n\u003cp\u003eHighlight the essential information from your returns policy, such as:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eHow long someone has to initiate a return \u003c/li\u003e\\n\u003cli\u003eWhat can (or can’t) be returned\u003c/li\u003e\\n\u003cli\u003eWhether returns are free or come at an additional cost\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eDisplay this information in microcopy like your website footer, checkout message, or beneath product descriptions to give on-the-fence customers the confidence to buy. \u003c/p\u003e\\n\u003ch3 id=\\\"20\\\"\u003e20. Optimize product pages for SEO\u003c/h3\u003e\\n\u003cp\u003eSearch engine optimization (SEO) is the strategy that will help you meet target customers when they’re searching for products like yours. \u003c/p\u003e\\n\u003cp\u003eStart with \u003ca href=\\\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\\\"\u003ekeyword research\u003c/a\u003e to determine which terms your audience is searching for. Once you’ve got this shortlist and assigned each keyword to a relevant product page, include them in your:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eMeta title and descriptions\u003c/li\u003e\\n\u003cli\u003eHeading tags\u003c/li\u003e\\n\u003cli\u003eImage alt text \u003c/li\u003e\\n\u003cli\u003eURLs\u003c/li\u003e\\n\u003cli\u003eProduct descriptions \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003ePro tip: Don’t limit your ecommerce SEO strategy to Google. While it is the biggest search engine in the world, people are also using search engines like YouTube, TikTok, and Pinterest. Apply the same \u003ca href=\\\"/blog/ecommerce-seo-best-practices\\\"\u003eSEO best practices\u003c/a\u003e for each piece of content you’re publishing to these platforms. \u003c/p\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/Mn-B16MZP7U?si=BTkLulbwpGW981Cz\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\\n\u003ch3 id=\\\"21\\\"\u003e21. Diversify your product collections\u003c/h3\u003e\\n\u003cp\u003eProduct collections make it easy for website visitors to browse specific items they’re looking for. Go beyond grouping your products by category (i.e., “t-shirts”) and experiment with product collections that enable discovery. Examples include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eBestsellers\u003c/li\u003e\\n\u003cli\u003eItems on sale \u003c/li\u003e\\n\u003cli\u003eProducts under a price point, e.g., “Gifts under $25”\u003c/li\u003e\\n\u003cli\u003eUse case, e.g., “Fishing gear”\u003c/li\u003e\\n\u003cli\u003eRecipient, e.g., “Gifts for new moms” \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\\\"https://www.drinkhydrant.com/\\\"\u003eHydrant\u003c/a\u003e lets website visitors shop by product benefit with these curated collections.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"22\\\"\u003e22. Use price anchoring\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/enterprise/blog/44331971-6-scientific-principles-of-persuasion-all-smart-ecommerce-founders-know\\\"\u003ePrice anchoring\u003c/a\u003e is a sales technique that positions an old price against a new one. If you’re selling a $49 product but drop the price to $39, you’d strike through the “before” price to show customers how big of a deal they’re getting.\u003c/p\u003e\\n\u003cp\u003eA word of caution before using this tactic: the “before” price must be a genuine sale price. You could land yourself in hot water if you inflate a product’s initial price to mislead customers into thinking that the deal is better than it is. \u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eNerdwax uses price anchoring to show the value of its offer.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"23\\\"\u003e23. Consult sales analytics\u003c/h3\u003e\\n\u003cp\u003eSales analytics is data that’s specific to your online store. It can guide you toward making decisions because you’re basing your sales and marketing strategies on historical data that shows how people buy from you and interact with your site. \u003c/p\u003e\\n\u003cp\u003eLet’s say you consult your \u003ca href=\\\"https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports\\\"\u003eShopify analytics\u003c/a\u003e, and the sales performance report shows that Facebook drives 55% of all website traffic, but the \u003ca href=\\\"/blog/sales-conversion-rate\\\"\u003econversion rate\u003c/a\u003e of these visitors is just 2.4%. On the other hand, TikTok only drives a quarter of your traffic but has a much higher conversion rate of 4.5%. Adjusting your priorities and allocating more resources to TikTok content makes sense. It’s proven to have a higher return on investment.\u003c/p\u003e\\n\u003ch2 id=\\\"42\\\"\u003eIncreasing sales for your online store is a continuous process\u003c/h2\u003e\\n\u003cp\u003eThe best way to increase sales differs from store to store. Find out what works for your website and double down on it.\u003c/p\u003e\\n\u003cp\u003eStay in touch with your existing customer base to stay one step ahead of their ever-changing preferences when shopping online. Whether you need to improve customer service or offer free shipping, you can steadily increase sales.\u003c/p\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/sObU5W7qbTs?si=JyMDygZHHgM2WJcz\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"43\\\"\u003eHow to increase sales FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eCan offering free shipping really increase sales?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eYes, free shipping can increase sales. \u003ca href=\\\"https://www.shopify.com/uk/blog/free-shipping-and-conversion\\\"\u003eStudies have shown\u003c/a\u003e that 62% of online shoppers won’t buy from a retailer if shipping comes at an additional cost. It also causes 48% of them to abandon their online carts.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are trust signals, and how do they impact sales?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eTrust signals like reviews, money-back guarantees, and influencer endorsements add credibility to your storefront. This makes a customer feel more confident in buying a product or service from you.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow can I bring more online sales?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003eRun abandoned cart campaigns.\u003c/li\u003e\\n\u003cli\u003eStart a loyalty program for existing customers.\u003c/li\u003e\\n\u003cli\u003eUse one-click checkout.\u003c/li\u003e\\n\u003cli\u003eOffer free shipping for all orders.\u003c/li\u003e\\n\u003cli\u003eAccept alternative payment methods.\u003c/li\u003e\\n\u003cli\u003eTarget lookalike customers.\u003c/li\u003e\\n\u003cli\u003eOptimize for SEO. \u003c/li\u003e\\n\u003cli\u003ePartner with creators and influencers.\u003c/li\u003e\\n\u003cli\u003eImprove site navigation.\u003c/li\u003e\\n\u003cli\u003eExperiment with different social media platforms. \u003c/li\u003e\\n\u003cli\u003eAdd trust signals.\u003c/li\u003e\\n\u003cli\u003eShare customer testimonials.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow does investing in post-sales customer service increase future sales?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eRectifying an unhappy customer’s problem can build goodwill and increase loyalty. This can make them more likely to make another purchase, recommend your brand to a friend, and shout about their positive customer experience on social media.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhy does speeding up the checkout process increase sales?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eThe checkout page holds the greatest risk of losing sales. It’s estimated that the average \u003ca href=\\\"https://baymard.com/lists/cart-abandonment-rate\\\"\u003eshopping cart abandonment rate\u003c/a\u003e at the checkout page is about 70%. Removing friction and decreasing the number of steps to checkout will allow your customers to buy what they want quickly and will add to your bottom line.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"In this post, we’ll show you 23 useful strategies for increasing sales for your business. Learn tips and techniques to optimize your sales process\",\"\u003cimg alt=\\\"Bar chart with cylindrical columns increasing in height, symbolizing sales growth.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_2520to_2520increase_2520sales.png?v=1727188653\\\"\u003e\\n\u003cp\u003eIn this post, we’ll show you 23 useful strategies for increasing sales for your business. Learn tips and techniques to optimize your sales process\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2529,\"_1186\":2536},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2541,2543,-5,2545],{\"_1831\":1867,\"_1868\":2542,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/17807064-how-to-make-your-first-10-sales\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/17807064-how-to-make-your-first-10-sales\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/17807064-how-to-make-your-first-10-sales\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/17807064-how-to-make-your-first-10-sales\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/17807064-how-to-make-your-first-10-sales\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/17807064-how-to-make-your-first-10-sales\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/17807064-how-to-make-your-first-10-sales\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/17807064-how-to-make-your-first-10-sales\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/17807064-how-to-make-your-first-10-sales\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/17807064-how-to-make-your-first-10-sales\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/17807064-how-to-make-your-first-10-sales\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/17807064-how-to-make-your-first-10-sales\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/17807064-how-to-make-your-first-10-sales\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/50349125-5-maneiras-de-aumentar-as-vendas-no-seu-e-commerce\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/mehr-verkaufen-online\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/como-aumentar-las-ganancias-de-tu-tienda-online\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/69745157-comment-augmenter-les-ventes-et-le-taux-de-transformation-de-votre-boutique-en-ligne\\\"}\",{\"_1831\":1867,\"_1868\":2544,\"_1870\":1874},\"[{\\\"title\\\":\\\"The Ultimate Guide To Dropshipping (2024)\\\",\\\"url\\\":\\\"blog/dropshipping-guide\\\"},{\\\"title\\\":\\\"9 Ways to Build Customer Trust When You Have Zero Sales\\\",\\\"url\\\":\\\"blog/customer-trust-new-business\\\"},{\\\"title\\\":\\\"Your 24/7 Salesperson- How to Create a Product Buying Guide for Your Store\\\",\\\"url\\\":\\\"blog/buyers-guide\\\"},{\\\"title\\\":\\\"The Procrastinator’s Guide to Black Friday Cyber Monday\\\",\\\"url\\\":\\\"blog/205649353-the-procrastinators-guide-to-black-friday-marketing\\\"},{\\\"title\\\":\\\"The 4 Key Components of Ecommerce Merchandising\\\",\\\"url\\\":\\\"blog/ecommerce-merchandising\\\"},{\\\"title\\\":\\\"7 Types of Ecommerce Tools You Need for a Successful Online Business\\\",\\\"url\\\":\\\"blog/ecommerce-tools\\\"},{\\\"title\\\":\\\"How TikTok Became a Shopping Platform\\\",\\\"url\\\":\\\"blog/tiktok-shopping\\\"},{\\\"title\\\":\\\"How to Write a Compelling Elevator Pitch That Sticks (Plus 3 Templates You Can Steal)\\\",\\\"url\\\":\\\"blog/elevator-pitch\\\"},{\\\"title\\\":\\\"Retail vs. Ecommerce- How Are They Different?\\\",\\\"url\\\":\\\"blog/retail-ecommerce\\\"},{\\\"title\\\":\\\"3 Ecommerce Trends You Need to Know for a Profitable 2015\\\",\\\"url\\\":\\\"blog/ecommerce-trends\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"24 Sept 2024\",{\"_1831\":1832,\"_158\":2548,\"_1583\":2549,\"_334\":2550,\"_1836\":2551,\"_1838\":2552,\"_1848\":2555,\"_123\":2556,\"_1851\":2557,\"_1853\":2558,\"_1660\":2559,\"_1857\":2560,\"_1864\":2561,\"_1878\":2553,\"_1879\":2554,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2546,\"_1885\":2551},\"gid://shopify/Article/558110965794\",\"lifestyle-photography\",\"What Is Lifestyle Photography? 9 Effective Tips and Examples\",\"2024-09-24T05:30:00Z\",{\"_1831\":1840,\"_378\":2553,\"_1842\":2554,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/lifestyle_2520photography.png?v=1727451527\",\"Books and a plant on a wooden shelf with soft sunlight casting shadows on the wall.\",[988],\"\u003cp\u003ePhotos are one of the most important elements of your online store. \u003c/p\u003e\\n\u003cp\u003eLifestyle photography shows your products being used artistically by your \u003ca href=\\\"/blog/target-market\\\"\u003etarget market\u003c/a\u003e in their natural state. Also referred to as candid shots, this style of \u003ca href=\\\"/blog/ecommerce-photography\\\"\u003eecommerce photography\u003c/a\u003e helps online shoppers see your products used in a model’s day-to-day life.\u003c/p\u003e\\n\u003cp\u003eAnd, whatever you can do to shorten the \u003ca href=\\\"/enterprise/blog/customer-journey-map-ecommerce\\\"\u003ecustomer journey\u003c/a\u003e from browse to purchase can only work in your favor. \u003c/p\u003e\\n\u003cp\u003eIf you don’t have the money to hire professional lifestyle photographers, this guide will show you how to take lifestyle photos of your products on a budget.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is lifestyle photography?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eLifestyle photography examples\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eHow to shoot lifestyle photography: 8 effective tips\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eQualities of good lifestyle photos\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eCommon mistakes to avoid in lifestyle photography\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eLifestyle photography FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is lifestyle photography?\u003c/h2\u003e\\n\u003cp\u003eLifestyle photography is a style of photography that captures people in real-life situations, showcasing products in natural, everyday settings. Examples include models using tech gadgets at home or people wearing fashion items during daily activities to create relatable and authentic product imagery.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eLifestyle photography examples\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eEveryday moments\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eFamily interactions\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eOutdoor activities\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eSocial gatherings\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eProduct demonstrations\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eCheck out these examples of great lifestyle photography from real brands: \u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003eEveryday moments\u003c/h3\u003e\\n\u003cp\u003eLifestyle photos capturing everyday moments show products seamlessly integrated into daily routines. These pictures help customers imagine how the product fits into their own lives. Nespresso uses lifestyle photography to depict everyday situations—like drinking a morning cup of coffee—in aspirational settings. \u003c/p\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Several people stretching out their hands towards drinks arranged on a table at a lively event.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/nespresso.png?v=1726258313\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\\\"https://www.nespresso.com/\\\"\u003eNespresso\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"12\\\"\u003eFamily interactions\u003c/h3\u003e\\n\u003cp\u003ePhotos showing family interactions are powerful for brands targeting households or parents. They highlight how products can enhance family life or solve common family challenges. The mattress brand Avocado often uses family photos to show how its products fit into daily family life. \u003c/p\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"A family relaxes on a bed, with a child happily playing nearby, showcasing a warm family moment.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/avocadogreenmattress.png?v=1726258313\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\\\"https://www.avocadogreenmattress.com/\\\"\u003eAvocado Green Mattress\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"13\\\"\u003eOutdoor activities\u003c/h3\u003e\\n\u003cp\u003eFor brands selling outdoor gear, clothing, or accessories, lifestyle photos of outdoor activities can be particularly effective. The clothing brand Finisterre is a pro at this. Its \u003ca href=\\\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\\\"\u003eproduct photography\u003c/a\u003e often shows models doing adventurous activities—like rock climbing and surfing—in the apparel or with the bags. \u003c/p\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Two images of a man wearing a backpack, showcasing different angles and settings.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/finisterre.png?v=1726258313\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\\\"https://finisterre.com/en-us\\\"\u003eFinisterre\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"14\\\"\u003eSocial gatherings\u003c/h3\u003e\\n\u003cp\u003eLifestyle photos of social gatherings can be effective for brands selling food, beverages, or party supplies. Le Creuset is a great example of a brand that regularly shoots lifestyle images to show off its products. Elaborate dinner parties and summer soirees often form the backdrop for its beautiful range of cookware. \u003c/p\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"A large table covered with numerous plates of food, featuring a variety of appetizing dishes.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/lecreuset.png?v=1726258313\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\\\"https://www.lecreuset.com/\\\"\u003eLe Creuset\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"15\\\"\u003eProduct demonstrations\u003c/h3\u003e\\n\u003cp\u003eThis type of lifestyle photo demonstrates how products can be used in everyday routines and solve common problems. Our Place’s lifestyle photography often shows its pots and pans being used practically in stylish home and social settings. The photos often feature someone making a delicious-looking dinner or sitting around with friends enjoying a new recipe.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Three close-up images show diverse people happily holding pots and pans in their kitchens.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/ourplace_da34d011-5f7d-4328-b773-3c7e1cebf274.png?v=1726258313\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\\\"https://fromourplace.com/?srsltid=AfmBOoovmz6DVHXSA_jWmQaNJUYpJsjBLoqygULGcE5u1tPbC4YN7nl2\\\"\u003eOur Place\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow to shoot lifestyle photography: 8 effective tips\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003eChoose authentic settings\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eTell a story\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003eIncorporate brand elements\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003eFind models that reflect your brand image\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003ePrioritize comfortable and natural poses\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#26\\\"\u003eStay organized with a shot list\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#27\\\"\u003ePlan your shoot around natural lighting\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#28\\\"\u003eCamera setup and the accessories you need\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eKeep these lifestyle photography tips in mind when you capture real-life events or plan lifestyle shoots:\u003c/p\u003e\\n\u003ch3 id=\\\"21\\\"\u003e1. Choose authentic settings\u003c/h3\u003e\\n\u003cp\u003eWhen selecting locations for your lifestyle photography, aim for settings that mirror real-life situations. Think about places like a cozy living room, a lively café, or a beautiful outdoor park. Authentic environments help shoppers connect with your images on a personal level, making your product photos feel more relatable and engaging. \u003c/p\u003e\\n\u003cp\u003eTips for choosing authentic settings:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eExplore local spots. \u003c/strong\u003eVisit nearby parks, cafés, or markets that form a large part of everyday life.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eConsider your audience. \u003c/strong\u003eConsider where your target audience spends their time and choose locations that reflect their lifestyle.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUse natural light.\u003c/strong\u003e Look for places with plenty of natural light to give your photos real warmth.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eIncorporate everyday elements.\u003c/strong\u003e Include items like books, plants, or coffee cups in your setting to create a lived-in feel.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eScout locations ahead of time.\u003c/strong\u003e Take a few test shots at potential locations to see how they look through your lens before your photo session.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"22\\\"\u003e2. Tell a story\u003c/h3\u003e\\n\u003cp\u003eTo make your lifestyle photography truly engaging, focus on weaving a narrative through your images. Capture moments that tell a story, whether it’s through a sequence of events or by highlighting emotional interactions between your subjects. \u003c/p\u003e\\n\u003cp\u003eCatching nature lovers hiking in the wilderness or showing parents playing with their children adds depth and meaning to your lifestyle photos, allowing shoppers to really immerse themselves in the scene and connect emotionally with the subjects. This technique transforms your images from simple snapshots into memorable and impactful lifestyle stories.\u003c/p\u003e\\n\u003cp\u003eTips for crafting a narrative with your lifestyle photography: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePlan a story arc.\u003c/strong\u003e Think about the beginning, middle, and end of the story you want to tell. This could be as simple as a morning routine or a day out with friends.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCapture candid moments.\u003c/strong\u003e Look for genuine interactions and emotions. Candid shots often convey more feeling than posed ones.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUse props and settings.\u003c/strong\u003e Incorporate items and locations that enhance the story, like a picnic basket in a park or a coffee cup in a café.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eFocus on details. \u003c/strong\u003ePay attention to small moments, like a shared laugh or a gentle touch, which can convey powerful emotions.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"23\\\"\u003e3. Incorporate brand elements\u003c/h3\u003e\\n\u003cp\u003eIntegrating snippets of your brand within your lifestyle photographs helps create a cohesive visual identity—and helps shoppers recognize your products. This involves thoughtfully adding aspects of your brand to your images, such as colors, logos, or specific styles. By doing so, you not only promote your brand but also help viewers associate the lifestyle portrayed in your photos with your products or services. Over time, this can improve \u003ca href=\\\"/blog/brand-recognition\\\"\u003ebrand recognition\u003c/a\u003e and \u003ca href=\\\"/enterprise/blog/ecommerce-customer-retention\\\"\u003ecustomer loyalty\u003c/a\u003e. \u003c/p\u003e\\n\u003cp\u003eTips for incorporating brand elements in your lifestyle photography: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUse branded products.\u003c/strong\u003e Feature your products prominently in the scenes. For example, if you sell clothing, have models wear your items in natural settings.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCreate a photography style guide. \u003c/strong\u003eDevelop a document—including details about saturation, color, lighting, and subject matter—that your team can use to make sure all photos follow the same \u003ca href=\\\"/blog/photography-style-guide\\\"\u003estyle guidelines\u003c/a\u003e. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCreate a brand mood board.\u003c/strong\u003e A \u003ca href=\\\"/partners/blog/mood-board-apps\\\"\u003emood board\u003c/a\u003e includes important brand elements, often in image form to help with visualization. You can also include color schemes, and desired aesthetics to guide your creative process to make sure your images are consistent. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eInject your color palette. \u003c/strong\u003eChoose locations and props that complement your brand’s color scheme. For example, if your branding uses natural colors like greens and browns, consider holding your lifestyle session in a forest or out in nature.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eShow your products being used in real-life situations.\u003c/strong\u003e For instance, if you sell kitchenware, capture a family cooking together, highlighting how your products enhance their experience.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"24\\\"\u003e4. Find models that reflect your brand image\u003c/h3\u003e\\n\u003cp\u003eThe right models make for authentic and relatable lifestyle photography. Whether you opt for professional models, friends, or real customers, choose individuals who reflect your target audience and help them picture themselves in the scenarios you’re shooting. \u003c/p\u003e\\n\u003cp\u003eTips for choosing the right models: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDefine your ideal model.\u003c/strong\u003e Create a profile of the type of model that fits your brand and the lifestyle you want to portray. Consider factors like age, style, and personality.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eInvolve real customers.\u003c/strong\u003e Sometimes, your best models are your actual customers. Featuring them can add authenticity and show how your products fit into real lives.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eConsider a friend or family member. \u003c/strong\u003eIf you’re on a budget, ask friends or family members who embody your brand’s lifestyle to model for you. They can bring a genuine feel to your lifestyle photo shoot.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDo a test shoot.\u003c/strong\u003e Consider doing a quick test session with your chosen models to see how comfortable they feel in front of the camera.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"25\\\"\u003e5. Prioritize comfortable and natural poses\u003c/h3\u003e\\n\u003cp\u003eEncourage your subjects to adopt relaxed, natural poses that reflect real-life situations. When your models feel comfortable, they’re more likely to express genuine emotions and interactions, which can lead to captivating images. \u003c/p\u003e\\n\u003cp\u003eSteer clear of overly staged or artificial poses, as these can undermine the authenticity of your photos. By focusing on natural poses, you create scenes that feel believable and relatable, allowing viewers to connect with the lifestyle you’re showcasing.\u003c/p\u003e\\n\u003cp\u003eTips for engaging and natural poses: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCreate a comfortable atmosphere. \u003c/strong\u003eMake your subjects feel at ease by chatting with them and playing music they enjoy.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUse movement.\u003c/strong\u003e Encourage your models to move around or engage in activities, like walking or cooking, rather than standing still. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGive simple directions.\u003c/strong\u003e Instead of rigid posing instructions, offer simple guidance. For example, ask models to interact with each other or have a conversation.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eIncorporate props.\u003c/strong\u003e Use props that fit the scene, like a book or a coffee cup. This gives your subjects something to do with their hands, making them feel more natural.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCapture behind-the-scenes moments.\u003c/strong\u003e Sometimes the best shots come from behind-the-scenes interactions. Keep your camera ready to capture candid moments as they happen.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"26\\\"\u003e6. Stay organized with a shot list\u003c/h3\u003e\\n\u003cp\u003eCreate a detailed list of shots you want to capture during the shoot to make the most of your time and resources. \u003c/p\u003e\\n\u003cp\u003eTips for creating a good shot list: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eOutline key shots. \u003c/strong\u003eStart by listing shots that are essential to your narrative. Think about different angles, close-ups, and wide shots.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCategorize by scene. \u003c/strong\u003eOrganize your list by location or scene to help you stay on track as you move through the shoot.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eConsider your future image needs.\u003c/strong\u003e Make sure you're getting enough photos for email, landing pages, product pages, etc.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"27\\\"\u003e7. Plan your shoot around natural lighting\u003c/h3\u003e\\n\u003cp\u003eThe quality of natural light can make a big difference in your images. By considering the lighting conditions at different times of day and scheduling your shoot accordingly, you can improve the overall aesthetic of your photos.\u003c/p\u003e\\n\u003cp\u003eFor example, the golden hour—just after sunrise or before sunset—offers warm, flattering light that is perfect for outdoor lifestyle shoots. Proper lighting not only sets the mood but also helps convey the emotions you want to capture in your images.\u003c/p\u003e\\n\u003cp\u003eTips for making the most of natural light: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eKnow the golden hour.\u003c/strong\u003e Find out when golden hour happens—you can use apps or websites with sunrise and sunset times to plan your shoot. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eScout locations in advance.\u003c/strong\u003e Visit your chosen locations at different times of the day to see how the light changes. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUse reflectors.\u003c/strong\u003e If you’re shooting during the day, consider using reflectors to bounce light onto your subjects and soften shadows.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eExperiment with backlighting. \u003c/strong\u003eDon’t be afraid to shoot into the light. Backlighting can create a dreamy, ethereal quality in your images, especially during golden hour.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eKeep an eye on the weather forecast.\u003c/strong\u003e Overcast days can provide soft, diffused light that is great for portraits, while sunny days can offer vibrant colors.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"28\\\"\u003e8. Camera setup and the accessories you need\u003c/h3\u003e\\n\u003cp\u003eIt’s easy to get overwhelmed when choosing \u003ca href=\\\"/blog/13512401-40-tools-and-resources-for-creating-beautiful-diy-product-photography\\\"\u003ephotography tools\u003c/a\u003e, but your kit need not be complicated or expensive to deliver quality photos. If you have an extremely limited budget for equipment, there are ways to capture \u003ca href=\\\"/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\\\"\u003ehigh-quality photos with your smartphone\u003c/a\u003e. If you have some budget to work with, consider the following tips:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eChoose a versatile camera. \u003c/strong\u003eEach has its pros and cons, so \u003ca href=\\\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\\\"\u003echoose a camera\u003c/a\u003e (whether that's a DSLR, a mirrorless camera, or something else) that fits your comfort level and the needs of your shoot.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eInvest in versatile lenses.\u003c/strong\u003e A 24-70 mm zoom lens can handle a variety of shooting situations.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSave money on accessories.\u003c/strong\u003e Tripods, reflectors, and external flashes can help you stabilize your shots and manipulate light for better results, but you don’t need to buy the nicest options to get good results.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eStock up on batteries and memory cards.\u003c/strong\u003e It’s wise to have backup batteries and memory cards on hand to avoid interruptions during your shoot.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/uZeRLXODK5w?si=gzBhP133KIeDDAMF\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003ch2 id=\\\"4\\\"\u003eQualities of good lifestyle photos \u003c/h2\u003e\\n\u003cp\u003eLifestyle photographs have multiple benefits for brands of all shapes and sizes, whether you’re leaning into candid portrait photography or capturing everyday moments. When done well, they can associate these qualities with your brand:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eRelatable.\u003c/strong\u003e Instead of only showing products in a studio with plain backgrounds, lifestyle photography shows products in real-life situations, making it easier for customers to see how the products fit into their lives.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGood location.\u003c/strong\u003e Shortlist multiple locations for your lifestyle photoshoot. Research your location ahead of time. Make sure you won’t need permission or a permit to shoot photos.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eEngaging.\u003c/strong\u003e Candid photos that show everyday moments can remind customers of their own experiences, encouraging engagement with the brand. It also models how the product might look in the moments they are intended for. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eShareable. \u003c/strong\u003ePeople are more likely to share images they relate to or find appealing with their friends and followers. You can take this one step further and encourage customers to share their own lifestyle photos, which can create a community around your brand and products.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eIllustrative.\u003c/strong\u003e When you showcase products in a positive and relatable light, consumers are more likely to associate those positive emotions with your brand. Similarly, high-quality lifestyle images can convey that a brand is professional and cares about how it presents itself. \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003chr\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eShopify Magic\u003c/p\u003e\\n\u003cp\u003eShopify Magic generates and replaces the background of product images. Clean up photos you’ve taken with your smartphone. Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://help.shopify.com/en/manual/shopify-admin/productivity-tools/shopify-magic/media-generation#considerations\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eAI designed for commerce\u003c/a\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003chr\u003e\\n\u003ch2 id=\\\"5\\\"\u003eCommon mistakes to avoid in lifestyle photography\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#31\\\"\u003eOverly staged scenes\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#32\\\"\u003ePoor lighting conditions\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#33\\\"\u003ePoor compositions\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#34\\\"\u003eLack of diversity in models\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#35\\\"\u003eToo much editing\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eBe aware of these common pitfalls when organizing lifestyle photoshoots: \u003c/p\u003e\\n\u003ch3 id=\\\"31\\\"\u003eOverly staged scenes\u003c/h3\u003e\\n\u003cp\u003eOne of the biggest mistakes in lifestyle photography is creating scenes that feel too staged or artificial. When everything looks overly posed or arranged, it can take away from the authenticity that lifestyle photography aims to capture. Instead:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eKeep it natural.\u003c/strong\u003e Instead of forcing models into stiff poses, encourage them to interact naturally. Capture candid moments where they are genuinely enjoying themselves.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUse real-life settings.\u003c/strong\u003e Choose locations that look lived-in and authentic, rather than creating a perfect, staged environment. This helps the models connect with the scene and the audience connect with the images.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAvoid props that feel fake.\u003c/strong\u003e Use props that fit the scene naturally. For example, if you’re shooting a kitchen scene, include real food items instead of fake ones.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"32\\\"\u003ePoor lighting conditions\u003c/h3\u003e\\n\u003cp\u003ePoor lighting can ruin even the best scenes by making images look dull or harsh. This detracts from the overall quality of your photos and can even make them seem amateurish. Instead:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePlan for natural light.\u003c/strong\u003e Whenever possible, shoot during the golden hour (just after sunrise or before sunset) when the light is soft and warm.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAvoid harsh shadows. \u003c/strong\u003eIf you’re shooting in bright sunlight, try to find shaded areas or use reflectors to soften the light on your subjects.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eTest your setup.\u003c/strong\u003e Before the shoot, test the lighting conditions at the location to see how the light changes throughout the day.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"33\\\"\u003ePoor compositions\u003c/h3\u003e\\n\u003cp\u003eIgnoring best practices for framing your photos can lead to unbalanced images or shots that just don’t look right. This can be jarring for shoppers who \u003cem\u003ewant \u003c/em\u003eto connect with your brand and products but have this niggling feeling that something feels off. Instead: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eFollow the rule of thirds.\u003c/strong\u003e Imagine dividing your frame into a grid of nine equal parts. Place your subjects along these lines or at their intersections to create a more visually appealing image.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUse leading lines. \u003c/strong\u003eLook for natural lines in your environment, such as paths or fences, that can lead the viewer’s eye to your subject.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eFrame your shots.\u003c/strong\u003e Use things around you—like doorways or branches—to frame your subject and draw attention to them.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"34\\\"\u003eLack of diversity in models\u003c/h3\u003e\\n\u003cp\u003eTo be able to relate to an image, shoppers need to be able to imagine themselves in the situation you’re showing. This is really hard to do if they don’t see models who look like them. Instead:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eShow different backgrounds. \u003c/strong\u003eInclude models of various ages, ethnicities, and body types to reflect the diversity of your audience.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eHighlight different lifestyles.\u003c/strong\u003e Capture different lifestyles and experiences, whether it’s family portraits of a gathering, a solo adventure, or friends enjoying a day out.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBe inclusive.\u003c/strong\u003e Consider the interests and lifestyles of your target audience and include models that represent those groups.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"35\\\"\u003eToo much editing\u003c/h3\u003e\\n\u003cp\u003eWhile editing can enhance your photos, taking it too far and over-editing them can make them look unnatural—and, if we’re being honest, a bit fake. Too much manipulation can distract from the real-life moments you’re trying to capture, so keep filters and overediting to a minimum. Instead: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eKeep it subtle.\u003c/strong\u003e Use editing tools to enhance colors and brightness, but avoid heavy filters that change the overall look of the image.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMaintain natural skin tones. \u003c/strong\u003eAim for a natural look rather than overly smooth or airbrushed appearances.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eLimit effects. \u003c/strong\u003eAvoid adding too many filters or textures that can take away from the authenticity of the scene. \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/Y7Rlr5gxPp4?si=big92PYMDkhIy5Bp\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"6\\\"\u003eLifestyle photography FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat makes a good lifestyle photographer?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eGood lifestyle photographers know how to capture real moments and emotions in a way that feels natural and relatable. They have a good eye for composition, lighting, and storytelling, making their images connect with viewers on a personal level.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat equipment do I need for lifestyle photography?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eFor lifestyle photography, you’ll need a good camera (like a DSLR or mirrorless camera), a versatile lens (such as a 24-70 mm zoom lens), and basic accessories like extra batteries and memory cards. You may also want a tripod to stabilize your camera and reflectors to help with lighting.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eCan lifestyle photography be done indoors and outdoors?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eYes, you can do lifestyle photography both indoors and outdoors. Each setting offers unique opportunities; indoors can provide cozy, intimate scenes, while outdoors can capture vibrant, dynamic moments in natural light.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Lifestyle photography, also known as candid shots, captures your products in use by your target market, showcasing them in their natural, everyday settings.\",\"\u003cimg alt=\\\"Books and a plant on a wooden shelf with soft sunlight casting shadows on the wall.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/lifestyle_2520photography.png?v=1727188478\\\"\u003e\\n\u003cp\u003eLifestyle photography, also known as candid shots, captures your products in use by your target market, showcasing them in their natural, everyday settings.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2550,\"_1186\":2557},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2562,2564,-5,2566],{\"_1831\":1867,\"_1868\":2563,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/lifestyle-photography\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/lifestyle-photography\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/lifestyle-photography\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/lifestyle-photography\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/lifestyle-photography\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/lifestyle-photography\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/lifestyle-photography\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/lifestyle-photography\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/lifestyle-photography\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/lifestyle-photography\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/lifestyle-photography\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/lifestyle-photography\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/lifestyle-photography\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/lookbooks-como-usar-a-fotografia-lifestyle-para-vender-mais\\\"}\",{\"_1831\":1867,\"_1868\":2565,\"_1870\":1874},\"[{\\\"title\\\":\\\"What's a Value Proposition and How to Write One\\\",\\\"url\\\":\\\"blog/value-proposition\\\"},{\\\"title\\\":\\\"Fashion Branding Secrets from 14 Industry Experts\\\",\\\"url\\\":\\\"blog/121012741-fashion-branding-secrets-from-industry-experts\\\"},{\\\"title\\\":\\\"Is It Possible To DIY My Ecommerce Store Design As A Beginner?\\\",\\\"url\\\":\\\"blog/diy-ecommerce-store-design-as-a-beginner\\\"},{\\\"title\\\":\\\"How to Optimize Your Images for the Mobile Web\\\",\\\"url\\\":\\\"blog/image-sizes\\\"},{\\\"title\\\":\\\"What is a Personal Brand? 7 Steps to Building the Business of You\\\",\\\"url\\\":\\\"blog/personal-brand\\\"},{\\\"title\\\":\\\"The Complete Guide to Ecommerce Product Photography\\\",\\\"url\\\":\\\"blog/ecommerce-photography\\\"},{\\\"title\\\":\\\"Customizing Your Shopify Theme- How to Use Images, Colors, and Fonts\\\",\\\"url\\\":\\\"blog/customizing-store-theme\\\"},{\\\"title\\\":\\\"A 6-Step Guide to Natural Lighting for DIY Product Photography\\\",\\\"url\\\":\\\"blog/natural-lighting-product-photography\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},{\"_1831\":1832,\"_158\":2568,\"_1583\":2569,\"_334\":2570,\"_1836\":2571,\"_1838\":2572,\"_1848\":2575,\"_123\":2576,\"_1851\":2577,\"_1853\":2578,\"_1660\":2579,\"_1857\":2580,\"_1864\":2581,\"_1878\":2573,\"_1879\":2574,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2587,\"_1885\":2571},\"gid://shopify/Article/557583237154\",\"what-is-doing-business-as-dba\",\"What Is a DBA and When to File One For Your Business\",\"2024-09-19T07:30:00Z\",{\"_1831\":1840,\"_378\":2573,\"_1842\":2574,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/doing_20business_20as_948c3426-12a4-4411-a5c4-63ac65dd1427.png?v=1740795096\",\"two hands shaking on beige background\",[1602],\"\u003cp\u003eStarting a new company comes with a host of legal hurdles, including your overall \u003ca href=\\\"/blog/business-types\\\"\u003ebusiness structure\u003c/a\u003e. For instance, you may choose to conduct business as a limited liability company (LLC), partnership, franchise, or sole proprietorship.\u003c/p\u003e\\n\u003cp\u003eIn many cases, regulations place certain restrictions on the legal name of your business entity, limiting your ability to build a company with a \u003ca href=\\\"/blog/4660242-what-should-i-name-my-online-store\\\"\u003ememorable name\u003c/a\u003e and marketable brand. That’s where a “doing business as” (DBA) registration comes in handy.\u003c/p\u003e\\n\u003cp\u003eIn this article, we’ll discuss the meaning of DBA and the process of changing your company name via DBA filing, plus some reasons small business owners may want to register a DBA for their company.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat does “doing business as” (DBA) mean?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eWhy use a DBA name?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eHow to choose a DBA name\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eWho needs to file a DBA registration?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eWhen should you file a DBA?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eWhere to register a DBA\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eWhen to renew a DBA\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eDoing business as (DBA) FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat does “doing business as” (DBA) mean?\u003c/h2\u003e\\n\u003cp\u003eA DBA (short for “doing business as”) is a fictitious business name or trade name that’s different from the legal name under which a business is licensed. In North America, the common designation for “doing business as” is “DBA” or “d/b/a.” In other countries, “trading as” is more common, with “t/a” the abbreviation.\u003c/p\u003e\\n\u003cp\u003eSome states refer to the paperwork required to register a DBA as a “fictitious name filing” or \\\"fictitious name certificate.\\\" To operate under an assumed name, companies must submit an application indicating the DBA name to be used and verify that another business is not already using the name.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eWhy use a DBA name?\u003c/h2\u003e\\n\u003cp\u003eTechnically speaking, most businesses are not required to file a DBA in order to operate. However, a DBA name can be useful for a variety of reasons:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eYou want to use a better name.\u003c/strong\u003e If Jane Doe runs a jewelry business as a sole proprietor, she’ll likely want to operate under a more memorable and searchable name that’s related to her industry. A DBA name allows her to do just that.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eYou’re expanding.\u003c/strong\u003e If you’re looking to spin off a unit of your business, introduce a new product that’s unrelated to your current business name, or operate in an area where another well-known business is already using your name, a DBA name can help you make the transition, putting multiple businesses under one legal entity.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eYour bank requires a DBA. \u003c/strong\u003eSome banks require sole proprietors and partnerships to file a DBA in order to open a \u003ca href=\\\"/blog/business-banking\\\"\u003ebusiness bank account\u003c/a\u003e. Having a separate business bank account can unlock business-only perks that help you manage your finances more effectively.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eYou’re pivoting your business. \u003c/strong\u003eIf your current line of business isn’t working out, the DBA filing process can help you take your existing business in an entirely new direction—without the need for a separate business entity or new \u003ca href=\\\"/blog/business-license\\\"\u003ebusiness licenses\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eYou want to protect your privacy. \u003c/strong\u003eBecause your business’s legal name is a matter of public record, doing business as a sole proprietor without a trade name can expose your personal name to the world. By registering a DBA name, you can keep your name off official filings and marketing materials, preserving your privacy.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow to choose a DBA name\u003c/h2\u003e\\n\u003cp\u003eBest practices for choosing a DBA name are similar to when you’re choosing a name for your business or brand:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eFollow the state’s naming guidelines. \u003c/strong\u003eMost states prohibit DBA names that include banking or government-related phrases. You’re also not allowed to use “LLC” in your DBA name if your business isn’t structured in that way. Check with your city or county office before filing your name application.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMake it memorable. \u003c/strong\u003eAlliteration tends to work well because it’s catchy and memorable. Think of names like “Eli’s Electronics” or “Joni Jeans.” \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAvoid commonly misspelled words. \u003c/strong\u003eYour DBA name is what people will recognize you by, so avoid words that are commonly misspelled to help potential customers easily find you online.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCheck it’s not already taken. \u003c/strong\u003eCheck the \u003ca href=\\\"/blog/trademarks-small-business\\\"\u003etrademark\u003c/a\u003e office, do a \u003ca href=\\\"/blog/best-domain-registrars\\\"\u003edomain name search\u003c/a\u003e, and confirm that social media handles are available before filing a DBA application. \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/qChQUMVVYTc?si=RcsOGLm0Zq4r0z1s\\\" title=\\\"YouTube video player\\\"\u003e\u003c/iframe\u003e\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003eWho needs to file a DBA registration?\u003c/h2\u003e\\n\u003cp\u003eSome \u003ca href=\\\"/blog/business-types\\\"\u003etypes of businesses\u003c/a\u003e must use a DBA name to do business effectively, while other types simply have the option to file a DBA. Here’s what you need to know.\u003c/p\u003e\\n\u003ch3\u003eSole proprietorships\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/sole-proprietor\\\"\u003eSole proprietorships\u003c/a\u003e are the most common DBA filers. That’s because sole proprietors must \u003ca href=\\\"/blog/register-business\\\"\u003eregister a business\u003c/a\u003e under their personal name, which means that without a DBA, their \u003ca href=\\\"/blog/what-is-branding\\\"\u003ebranding options\u003c/a\u003e are severely limited.\u003c/p\u003e\\n\u003cp\u003eHowever, if you are a sole proprietor and use your own name in your legal business name, such as Sue Smith’s Styling Salon, you don’t need to submit a DBA form. You are doing business as yourself—it’s a non-issue.\u003c/p\u003e\\n\u003ch3\u003ePartnerships\u003c/h3\u003e\\n\u003cp\u003eLike a sole proprietorship, a company with a general partnership business structure is unincorporated, and therefore does not need to register a business entity name with the state. As a result, general partnerships require DBA filing if you want to operate under a fictitious name that’s neither your full legal name nor your partners’ names.\u003c/p\u003e\\n\u003ch3\u003eCorporations and LLCs\u003c/h3\u003e\\n\u003cp\u003eUnlike sole proprietorships or general partnerships, \u003ca href=\\\"/blog/types-of-corporations\\\"\u003ecorporation\u003c/a\u003e or \u003ca href=\\\"/blog/start-an-llc\\\"\u003elimited liability companies (LLCs)\u003c/a\u003e don’t need a DBA to operate under an alias, since they’ve already registered a business entity name that’s separate from their personal name as owner. However, if you want to do business under a different name, you have the option to register a DBA just like a sole proprietorship or partnership.\u003c/p\u003e\\n\u003cp\u003eThis frequently happens with franchisees, which can’t all operate under the parent company’s or brand’s name. For example, a Delaware Wendy’s franchisee might do business as Brandywine Burgers. \u003c/p\u003e\\n\u003cp\u003eIf a new business unit is formed within a corporation with a slightly different \u003ca href=\\\"/blog/mission-statement\\\"\u003emission\u003c/a\u003e or \u003ca href=\\\"/blog/how-to-start-a-product-line\\\"\u003eproduct line\u003c/a\u003e, a DBA name could be filed to indicate the different name and the unit’s relationship to the parent company. \u003c/p\u003e\\n\u003cp\u003eThis would be the case if, say, the Veggies R Us corporation decided to spin off its ice cream business, naming it The Cream of the Crop. The Cream of the Crop would need a DBA filing, since the name being used is different from its \u003ca href=\\\"/blog/dba-vs-llc\\\"\u003eparent LLC\u003c/a\u003e.\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003eWhen should you file a DBA?\u003c/h2\u003e\\n\u003cp\u003eIf your business intends to go by an assumed name different from your own legal name, you will need to file DBA forms to make it clear to the state (and your customers) who is responsible for the business and its activities. That is the reasoning behind such forms: making sure customers know the name of the business owner or legal entity behind the company.\u003c/p\u003e\\n\u003cp\u003eSome states require a business owner to renew a DBA name periodically. If you’ve already registered a DBA name, failing to renew it can create serious problems for your brand. For example, if your DBA registration lapses before you can renew, you’ll lose access to the name. If you’ve registered in a state where DBA names don’t have certain legal protections, another business owner could even register as your lapsed DBA name before you get the chance to reclaim it. \u003c/p\u003e\\n\u003cp\u003eTypically, failing to renew your DBA in time means you’ll need to start the filing process all over again, often costing more to register than it would have to renew. Plus, while your DBA is invalid during that transition period, that could cause disruptions to your business operations, further impacting your finances. \u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003eWhere to register a DBA\u003c/h2\u003e\\n\u003cp\u003eMost DBA filings are submitted at your county clerk’s office or courthouse. They usually cost anywhere from $25 to $100. Note that you’ll need to file a DBA for every state or city your business operates in. For more information about where to \u003ca href=\\\"/blog/how-to-register-a-dba\\\"\u003eregister a DBA\u003c/a\u003e for your business, check \u003ca href=\\\"https://www.sba.gov/business-guide/launch-your-business/choose-your-business-name\\\"\u003ethe SBA website\u003c/a\u003e.\u003c/p\u003e\\n\u003ch2 id=\\\"7\\\"\u003eWhen to renew a DBA\u003c/h2\u003e\\n\u003cp\u003eYour DBA application isn’t a one-and-done thing. As discussed above, most states require you to renew your DBA and confirm that you’re still using it to trade. This varies from state to state, though the typical renewal period is five years. During your DBA filing process, make sure you get all the most up-to-date information about your state’s registration requirements and renewal period. \u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003ch2 id=\\\"8\\\"\u003eDoing business as (DBA) FAQ\u003c/h2\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhat is a unique benefit of using a DBA? \u003cbr\u003e\\n\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eA DBA allows your online business to operate under a distinct name without changing its legal identity. For example, a local cafe could register \\\"City Beans\\\" as its DBA to create a recognizable brand that resonates with customers.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003ch3\u003eWhat does “DBA” mean in legal terms?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eDBA is an abbreviation for “doing business as.” It’s a fictitious name that a sole proprietor, partnership, or LLC uses in order to trade under a name that’s separate from their official legal name.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eCan I add a DBA to my personal bank account?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eMost banks allow sole proprietors to add a DBA name to their personal bank account, but only if you’re using that account for business purposes.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhy do companies use DBA?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eA DBA informs the public that a business entity is operating under an assumed name that’s different from the legal name of the owner. There are various reasons to use a DBA, including \u003ca href=\\\"https://www.shopify.com/blog/branding-vs-marketing\\\"\u003ebranding and marketing\u003c/a\u003e, privacy, and banking purposes.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhat is an example of a DBA?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eIf electrician John Doe owns his business as a sole proprietor, he might use a DBA name to operate as “John Doe Electricians” or “Gold Star Electrical.”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhich is better: a DBA or an LLC?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eAn LLC is a business structure that separates an owner from their business entity and protects their personal assets from a company’s debts. By contrast, a DBA is a trade name that helps a business with things like brand building, but offers no additional financial protections.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eCan I use the same DBA as someone else?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eSome states, counties, and cities prohibit two different business entities from operating under the same DBA. But a DBA is not a \u003ca href=\\\"https://www.shopify.com/blog/trademarks-small-business\\\"\u003etrademark\u003c/a\u003e, and thus does not necessarily prevent you from using another company’s name.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"What does DBA mean? Learn about DBA and the process of changing your business name via DBA filing, as well as some reasons small business owners may want to register a DBA for their company.\",\"\u003cimg alt=\\\"two hands shaking on beige background\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/doing_20business_20as.png?v=1726749862\\\"\u003e\\n\u003cp\u003eWhat does DBA mean? Learn about DBA and the process of changing your business name via DBA filing, as well as some reasons small business owners may want to register a DBA for their company.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2570,\"_1186\":2577},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2582,2584,-5,2586],{\"_1831\":1867,\"_1868\":2583,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/what-is-doing-business-as-dba\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/what-is-doing-business-as-dba\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/what-is-doing-business-as-dba\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/what-is-doing-business-as-dba\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/what-is-doing-business-as-dba\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/what-is-doing-business-as-dba\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/what-is-doing-business-as-dba\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/what-is-doing-business-as-dba\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/what-is-doing-business-as-dba\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/what-is-doing-business-as-dba\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/what-is-doing-business-as-dba\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/what-is-doing-business-as-dba\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/what-is-doing-business-as-dba\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/what-is-doing-business-as-dba\\\"}\",{\"_1831\":1867,\"_1868\":2585,\"_1870\":1874},\"[{\\\"title\\\":\\\"How To Source Products To Sell Online\\\",\\\"url\\\":\\\"blog/product-sourcing-apps\\\"},{\\\"title\\\":\\\"LLC Names: How To Choose a Name for Your LLC\\\",\\\"url\\\":\\\"blog/llc-names\\\"},{\\\"title\\\":\\\"What is Market Analysis- 3 Core Elements Every Business Needs\\\",\\\"url\\\":\\\"blog/market-analysis\\\"},{\\\"title\\\":\\\"DIY Guide To the Perfect Product Photography Setup (2024)\\\",\\\"url\\\":\\\"blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\\\"},{\\\"title\\\":\\\"What is Consignment? Definition and Trends\\\",\\\"url\\\":\\\"blog/what-is-consignment\\\"},{\\\"title\\\":\\\"How Does Credit Card Processing Work?\\\",\\\"url\\\":\\\"blog/credit-card-processing\\\"},{\\\"title\\\":\\\"What Is an S Corp? How to Form and Operate an S Corp\\\",\\\"url\\\":\\\"blog/what-is-an-s-corp\\\"},{\\\"title\\\":\\\"LLC vs. S Corp- Learn the Key Differences\\\",\\\"url\\\":\\\"blog/llc-vs-s-corp\\\"},{\\\"title\\\":\\\"Get Guidance- 6 Business Plan Software to Help Write Your Future\\\",\\\"url\\\":\\\"blog/business-plan-software\\\"},{\\\"title\\\":\\\"A 14-Point Ecommerce Checklist to Launch Your Shopify Store\\\",\\\"url\\\":\\\"blog/shopify-store-launch-checklist\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"19 Sept 2024\",{\"_1831\":1832,\"_158\":2589,\"_1583\":2590,\"_334\":2591,\"_1836\":2592,\"_1838\":2593,\"_1848\":2596,\"_123\":2597,\"_1851\":2598,\"_1853\":2599,\"_1660\":2600,\"_1857\":2601,\"_1864\":2602,\"_1878\":2594,\"_1879\":2595,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2608,\"_1885\":2592},\"gid://shopify/Article/9721608\",\"9721608-how-to-build-a-multi-million-dollar-ecommerce-business-with-0-marketing-budget\",\"12 Best Million-Dollar Business Ideas To Start In 2024\",\"2024-09-18T17:00:00Z\",{\"_1831\":1840,\"_378\":2594,\"_1842\":2595,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/lightbulb_59f74454-ed8f-4ec9-b517-10de8be52ee7.png?v=1729524355\",\"A light bulb is surrounded by falling coins, representing the concept of a million-dollar business idea.\",[1600],\"\u003cp\u003eYou’ve spent weeks brainstorming business ideas. Or, maybe you have a small business and can’t find a way to grow.\u003c/p\u003e\\n\u003cp\u003eDon’t fret, it’s not a sign of failure. You just need some inspiration.\u003c/p\u003e\\n\u003cp\u003eHere’s how 12 entrepreneurs harnessed recent changes in technology, consumer behavior, and the growing influence of social media marketing to build million-dollar businesses.\u003c/p\u003e\\n\u003cp\u003eBy learning from their successes and adopting their strategies, you can propel your profits beyond the coveted million-dollar mark.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e12 million-dollar business ideas\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eWhat makes a million-dollar business idea?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eHow to execute your million-dollar business idea\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eMillion-dollar business FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"13\\\"\u003e12 million-dollar business ideas\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eSell a golden trifecta product\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eIterate an existing product\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eLaunch a brand built for social media\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eBuild your business around a purpose\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eDropship trending products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eStart a home business, then scale\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eStart an AI-powered business\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eSell private label products\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003ePackage your skills into an online service\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003eCreate an online course\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eStart a YouTube channel\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eReach $1 million with subscription revenue\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"1\\\"\u003e1. Sell a golden trifecta product\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003e\u003cem\u003eHealthish\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eStarting a million-dollar business isn’t about luck; it’s about developing a growth strategy.\u003c/p\u003e\\n\u003cp\u003eTake the example of Emily Chong and Nathan Chan, founders of lifestyle brand \u003ca href=\\\"https://healthish.com/\\\"\u003eHealthish\u003c/a\u003e. They created a sleek water bottle with time-stamped hydration reminders—a simple yet innovative product that’s generated thousands of sales and positive reviews.\u003c/p\u003e\\n\u003cp\u003eAs founders, Emily and Nathan advocate for a careful product selection process before starting your business. They recommend looking for a “\u003ca href=\\\"/blog/healthish-influencer-marketing\\\"\u003egolden trifecta\u003c/a\u003e” of product qualities that will set you up for fast growth.\u003c/p\u003e\\n\u003cp\u003eHere’s what the trifecta looks like:\u003c/p\u003e\\n\u003cp\u003eFirst, find a lightweight product that’s easy to handle and inexpensive to ship. This reduces operational costs and makes the product accessible to a wider customer base. For Healthish, the choice of a water bottle fitted this criterion perfectly.\u003c/p\u003e\\n\u003cp\u003eSecond, choose products with high perceived value but affordable production costs. This balance is key for maintaining healthy \u003ca href=\\\"/blog/what-is-profit-margin\\\"\u003eprofit margins\u003c/a\u003e. After conducting customer and competitor research, Healthish found that many people are willing to pay a higher price for water bottles with design features that differentiate them from the average container.\u003c/p\u003e\\n\u003cp\u003eThird, look for \u003ca href=\\\"/blog/trending-products\\\"\u003eproducts that are trending\u003c/a\u003e on social media. A visually striking product can significantly boost your online presence and sales. Healthish describes visual appeal as a “game-changer” for sales through social media platforms.\u003c/p\u003e\\n\u003cp\u003eWhen these three factors align, you have a product that’s not just easy to ship and affordable to produce, but also trendy and appealing to customers.\u003c/p\u003e\\n\u003ch3 id=\\\"2\\\"\u003e2. Iterate an existing product\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003e\u003cem\u003eCity Seltzer\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eAs Healthish’s water bottle shows, innovation doesn’t always mean creating something entirely new. Sometimes, it’s about taking an existing product and making it better. This could involve tweaking a design to suit a \u003ca href=\\\"/blog/target-audience\\\"\u003etarget audience\u003c/a\u003e or introducing a product to a new market segment.\u003c/p\u003e\\n\u003cp\u003eFor instance, \u003ca href=\\\"https://cityseltzer.ca/\\\"\u003eCity Seltzer\u003c/a\u003e began life as a promotional beverage, created to help festival-goers stay hydrated at a craft beer festival. After seeing how popular the non-alcoholic seltzers were, brewery owner Josh McJannett realized that \u003ca href=\\\"/blog/city-seltzer-product-expansion\\\"\u003ecreating a non-alcoholic product\u003c/a\u003e provided access to a “whole new world of customers.”\u003c/p\u003e\\n\u003cp\u003eAlice Kim, on the other hand, used her personal experience to identify a gap in the underwear market. She founded \u003ca href=\\\"https://perfectdd.com/\\\"\u003ePerfectDD\u003c/a\u003e, a specialized clothing brand, after failing to find a comfortable and flattering bra.\u003c/p\u003e\\n\u003cp\u003e“Learning that the average bra size in the US is a 34DD and millions of women struggle with the same problem, I was inspired to create a solution,” she says.\u003c/p\u003e\\n\u003ch3 id=\\\"3\\\"\u003e3. Launch a brand built for social media\u003c/h3\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/mhN1j-wzvhw?si=qWVLp2i0V3sN3HHZ\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003cp\u003eDirect marketing channels like social media, email, and SMS can fuel significant growth for your business at an affordable cost. Just look at how \u003ca href=\\\"https://www.vitalydesign.com/\\\"\u003eVitaly Jewelry\u003c/a\u003e, a Toronto-based brand, used direct marketing to grow its reputation and get the attention of celebrities such as Grimes, Post Malone, and Billie Eilish.\u003c/p\u003e\\n\u003cp\u003eAfter experimenting with paid ads, Vitaly redirected its budget to organic social media marketing campaigns, such as a giveaway contest that drove 55,000 email signups and \u003ca href=\\\"/blog/vitaly\\\"\u003ehalf a million dollars\u003c/a\u003e in sales.\u003c/p\u003e\\n\u003cp\u003eJoe Cornfield, president of Vitaly, attributes his direct marketing success to the use of \u003ca href=\\\"/blog/what-is-conversational-commerce\\\"\u003econversational commerce\u003c/a\u003e tactics, as well as working with niche influencers:\u003c/p\u003e\\n\u003cp\u003e“[We] really go after a niche by finding the influencer or content creator who has a strong affinity in that world and collaborate with them directly.”\u003c/p\u003e\\n\u003cp\u003eVitaly asks qualitative questions to help judge the success of its direct marketing content:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eAre customers tagging us on social media with the logo facing forward and representing the brand? \u003c/li\u003e\\n\u003cli\u003eWhat is the feedback from engaged social media community members?\u003c/li\u003e\\n\u003cli\u003eWhat is the feedback from customers?\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv data-related-article-block=\\\"true\\\" data-related-article-link=\\\"start-business-without-money\\\" data-related-article-title=\\\"How To Start a Business With No Money in 2025 (5 Proven Ideas)\\\" data-related-article-description=\\\"Looking to start a business in 2025 but low on funds? Use these examples and tips to launch your next great idea on a budget.\\\" data-related-article-image=\\\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-start-a-business-with-no-money-header_2cecf856-9508-44b2-a5db-94a08b6667d6.png\\\"\u003e\u003c/div\u003e\\n\u003ch3 id=\\\"4\\\"\u003e4. Build your business around a purpose\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003e\u003cem\u003eSendAFriend\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eA business can thrive when it’s built to serve something that people already care about. Could you harness the built-in demand for popular events such as sports games or family milestones?\u003c/p\u003e\\n\u003cp\u003eThe wedding industry, for example, is valued at more than \u003ca href=\\\"https://finance.yahoo.com/news/wedding-services-market-size-worth-150000730.html?guccounter=1\u0026amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8\u0026amp;guce_referrer_sig=AQAAACEKm2-v2NQvSNy9tVSCF2bKBaiYlQphqNqBATUCZQ-OWso700EUqO7qAEEHORxWcRm9qs1ixTvLpPiM3M5kcT5r2NaKCkmzCKwQRPfGbD7_D8fUFOq7vxeJgAK17uNQnPqxI-PhDFAly0aZ6OKGOdYBo1PBPc5-feJFZE6f5Kum\\\"\u003e$175 billion\u003c/a\u003e globally. Capitalize on consumer spending by opening an ecommerce website that sells \u003ca href=\\\"/blog/wedding-trending-products\\\"\u003etrending wedding products\u003c/a\u003e. Capturing just a small fraction of the market can help you build a million-dollar business.\u003c/p\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003e\u003cem\u003eSendAFriend\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eIt’s not just events that can anchor a successful business. Aligning your business with ethical or moral commitments can also resonate with consumers.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://sendafriend.co/\\\"\u003eSendAFriend\u003c/a\u003e, for example, built its business to serve the purpose of spreading love and positivity.\u003c/p\u003e\\n\u003cp\u003eFounder Tyler Macke began with the idea to create a business that would allow people to surprise loved ones, and from it developed his \u003ca href=\\\"/blog/sendafriend-tiktok\\\"\u003estuffed animal care package service\u003c/a\u003e. The brand’s bright blue boxes are specifically designed to create a moment of joy when received by customers.\u003c/p\u003e\\n\u003ch3 id=\\\"5\\\"\u003e5. Dropship trending products\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003e\u003cem\u003eeBike Generation\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/what-is-dropshipping\\\"\u003eDropshipping\u003c/a\u003e is a business model with the opportunity to turn a tiny investment into a million-dollar website. Instead of paying for inventory upfront, your \u003ca href=\\\"/blog/dropshipping-suppliers\\\"\u003edropshipping supplier\u003c/a\u003e charges you for products when they sell. Then it’s the supplier’s responsibility to pick, pack, and ship items to the customer.\u003c/p\u003e\\n\u003cp\u003eWhen you’ve found a dropshipping supplier, the goal of your business is to connect with potential customers. You might do this through an \u003ca href=\\\"/blog/start-online-store\\\"\u003eonline store\u003c/a\u003e or via social media.\u003c/p\u003e\\n\u003cp\u003eTake the example of\u003ca href=\\\"/blog/ebike-generation-dropshipping\\\"\u003e eBike Generation, a successful dropshipping business\u003c/a\u003e. Founder Jason Kraft capitalized on the rising trend of electric bikes and built a thriving online store in an ebike niche. He started by dropshipping products from various suppliers but, as the business grew, decided to focus \u003ca href=\\\"/blog/ebike-generation-dropshipping\\\"\u003eon high-ticket items\u003c/a\u003e. This allowed him to create a multimillion-dollar business with a relatively low number of sales.\u003c/p\u003e\\n\u003cp\u003eThe \u003ca href=\\\"/blog/what-are-overhead-costs\\\"\u003elow overhead costs\u003c/a\u003e associated with dropshipping mean that, once you’ve found success with one dropshipping business, it’s easier to start a second. By building a portfolio of ecommerce websites, you can create a million-dollar business empire.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eFind a name and domain for your dropshipping business\u003c/p\u003e\\n\u003cp\u003eShopify’s free AI business name generator will help you come up with the perfect business brand name, then secure a relevant domain.\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/tools/business-name-generator\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eTry it now\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"6\\\"\u003e6. Start a home business, then scale\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003e\u003cem\u003eWaystone\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eIf you’re a creative person, you can start a business right from your home. You could \u003ca href=\\\"/blog/things-to-make-and-sell\\\"\u003emake and sell\u003c/a\u003e handmade products like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/candle-business\\\"\u003eCandles\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/bath-bomb-business\\\"\u003eBath bombs\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/203365449-start-a-jewellery-making-business\\\"\u003eJewelry\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/sell-woodworking-projects\\\"\u003eWoodworking projects\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/glaze-me-pretty-career-pivot\\\"\u003ePottery and ceramics\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eOnce you’ve built a customer base and established your brand, it’s time to grow. Consider increasing production by hiring help, freeing your time for additional projects. As your capacity increases, look to feature your products on \u003ca href=\\\"/blog/online-selling-sites\\\"\u003emarketplaces\u003c/a\u003e and in \u003ca href=\\\"/blog/get-products-stocked-in-retail-stores\\\"\u003eretail stores\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eTake a cue from Leslie Herrmann, manager of \u003ca href=\\\"https://www.mywaystone.com/\\\"\u003eWaystone\u003c/a\u003e. Her business, which turns stones into custom jewelry, started as a family project for her wedding in 2017. Now, she believes it has the potential to make more than $1 million.\u003c/p\u003e\\n\u003cp\u003e“We had to do a fair amount of development to create a website that allowed our customers to really design their own jewelry,” Leslie says. “We have more products in the pipeline and are excited to continue to grow from necklaces to earrings, cufflinks, rings, bracelets, more shapes, etc.”\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e7. Start an AI-powered business\u003c/h3\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/TdGxJP2xKAs?si=U4eh9LddJDUMTvww\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003cp\u003eBusinesses across \u003ca href=\\\"/blog/ai-statistics\\\"\u003enearly every industry are using AI\u003c/a\u003e to cut spending, scale processes, and increase profits.\u003c/p\u003e\\n\u003cp\u003eMaryam Haghighi, the Bank of Canada’s director of data science, \u003ca href=\\\"/blog/maryam-haghighi-bank-of-canada\\\"\u003eadvises entrepreneurs\u003c/a\u003e to consider how AI can impact their business now, as well as over the next two, five, and 20 years.\u003c/p\u003e\\n\u003cp\u003e“The good news is it’s becoming less and less expensive to access disruptive tech,” she says.\u003c/p\u003e\\n\u003cp\u003eCould you harness AI to develop the next million-dollar business? Perhaps one of these \u003ca href=\\\"/blog/ai-business-ideas\\\"\u003eAI business ideas\u003c/a\u003e fits your skills and experience:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAI content marketing.\u003c/strong\u003e AI can help create content optimized for search engines and tailored to your audience’s preferences. As a content creator who specializes in AI-produced content, you may not be able to charge as much for your content, but the potential speed and scale of your operation could give you a big advantage.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAI personal assistant services.\u003c/strong\u003e Can you develop an app or simple \u003ca href=\\\"/blog/saas-ecommerce\\\"\u003eSaaS platform\u003c/a\u003e to help with schedule management, set reminders, and make people feel less stressed about their commitments? By starting a business that offers AI personal assistant services, you can help other businesses improve their efficiency.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAn AI agency or consultancy.\u003c/strong\u003e Consider yourself an expert on the latest wave of AI tech? Why not start an agency to advise others on how they can best use AI to improve their businesses.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eLet Shopify Magic write product descriptions for you\u003c/p\u003e\\n\u003cp\u003eEver wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/blog/ai-product-descriptions\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eLearn about Shopify Magic\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"8\\\"\u003e8. Sell private label products\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003e\u003cem\u003ePromix\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/what-is-private-label\\\"\u003ePrivate labeling\u003c/a\u003e is a business model where brands collaborate with manufacturers to customize products. This approach reduces development time and costs, as manufacturers are already set up to produce the item.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/private-label\\\"\u003eChoosing a private-label product\u003c/a\u003e to customize and sell can be a potential million-dollar business idea. It’s especially suitable for businesses with a sizable audience and the ability to invest in inventory.\u003c/p\u003e\\n\u003cp\u003eConsider \u003ca href=\\\"https://promixnutrition.com/\\\"\u003ePromix\u003c/a\u003e, a brand that developed a range of private label products to stand out in the \u003ca href=\\\"/blog/promix-differentiation\\\"\u003ecrowded supplements market\u003c/a\u003e. Founder Albert Matheny used private labeling to monetize his food science background and personal brand.\u003c/p\u003e\\n\u003cp\u003e“I have a gym in New York. I’ve trained people for 10-plus years, and I’m an athlete as well,” Albert says. “I really do try to live and breathe it and stay up on everything that’s happening.”\u003c/p\u003e\\n\u003cp\u003eBy focusing on an industry where he possessed genuine expertise, Albert was able to develop a quality private-label product with a convincing brand narrative.\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e9. Package your skills into an online service\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003e\u003cem\u003eScalers\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eOffering services based on your skills can become a million-dollar business that allows you to work from anywhere. You can help people who don’t have the skills you possess or the time to acquire them.\u003c/p\u003e\\n\u003cp\u003eAlex Micol is the founder of \u003ca href=\\\"https://www.scalers.org/\\\"\u003eScalers\u003c/a\u003e, a marketing agency that has reportedly generated \u003ca href=\\\"https://councils.forbes.com/profile/Alex-Micol-Founder-Scalers/131bf3f6-f4af-437a-9419-574877f9cab7\\\"\u003e$30 million per year\u003c/a\u003e. He says that an understanding of “the deepest depths of the social and digital ecosystems” can be used to “bring in millions.”\u003c/p\u003e\\n\u003cp\u003eAlex practices what he preaches through an \u003ca href=\\\"/blog/affiliate-marketing\\\"\u003eaffiliate marketing\u003c/a\u003e business model where revenue is earned by selling products on behalf of another retailer. He advises working with affiliates or clients in a vertical that fits your professional background or personal passion.\u003c/p\u003e\\n\u003cp\u003eThere are many ways to sell skills online, including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eGraphic design lessons\u003c/li\u003e\\n\u003cli\u003eFreelance writing services\u003c/li\u003e\\n\u003cli\u003ePersonal training packages\u003c/li\u003e\\n\u003cli\u003eMobile app development\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/best-free-video-editing-software\\\"\u003eVideo editing services\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eAlternatively, you might offer consulting services or virtual tutoring sessions, which often command higher rates due to their personalized, one-on-one nature.\u003c/p\u003e\\n\u003cp\u003eAs the name of Alex’s business suggests, the key to making millions with a service business is to scale. By building a team and creating a mini agency, you can take on more clients and, ultimately, generate more revenue online.\u003c/p\u003e\\n\u003ch3 id=\\\"10\\\"\u003e10. Create an online course\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003e\u003cem\u003eVisualize Value\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eOnline courses are another popular way to transform hard-earned expertise into a \u003ca href=\\\"/blog/digital-products\\\"\u003edigital product\u003c/a\u003e. Once developed, a well-structured course may only need minor updates, keeping production costs low while reaching a potentially unlimited number of customers.\u003c/p\u003e\\n\u003cp\u003eTake the example of Jack Butcher and his course, \u003ca href=\\\"https://visualizevalue.com/\\\"\u003eVisualize Value\u003c/a\u003e. He used his graphic design skills to turn complex business practices into accessible illustrations, creating a package of digital lessons that has generated more than a \u003ca href=\\\"https://www.readtheprofile.com/p/jack-butcher\\\"\u003emillion dollars per year\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eWhen marketing your online course, \u003ca href=\\\"/blog/social-proof\\\"\u003esocial proof\u003c/a\u003e is crucial. Social proof is the idea that people will follow the actions of others if they’re given reason to believe that the behavior is correct or desirable. That means potential customers are more likely to sign up for your course if they see \u003ca href=\\\"/blog/15359677-why-online-store-owners-should-embrace-online-reviews\\\"\u003epositive reviews\u003c/a\u003e and testimonials from previous students. It provides reassurance about the value and quality of your course.\u003c/p\u003e\\n\u003cp\u003eAfter building an audience with your course, you can leverage it to sell a range of digital products. This could mean ebooks, webinars, or even \u003ca href=\\\"/blog/make-sell-merch\\\"\u003emerch\u003c/a\u003e. You could also consider affiliate marketing, where you use your content to promote products for another company and earn a commission on any sales made through the referral.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eSell digital products with Shopify\u003c/p\u003e\\n\u003cp\u003eShopify is made for you to sell digital as well as physical products. Create an online store for your courses, services, and traditional products so customers can browse everything in one place.\u003c/p\u003e\\n\u003cdiv data-signup=\\\"\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"11\\\"\u003e11. Start a YouTube channel\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003e\u003cem\u003eRyan Trahan\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eWith viewers watching \u003ca href=\\\"https://www.wyzowl.com/youtube-stats\\\"\u003eone billion hours\u003c/a\u003e of YouTube content every day, starting a YouTube channel can be a pathway to a million-dollar business. If you have a unique personality or deep knowledge of a specific topic, you can post regular videos and build an audience.\u003c/p\u003e\\n\u003cp\u003eThere are several ways to \u003ca href=\\\"/blog/198134793-how-to-make-money-on-youtube\\\"\u003emonetize your YouTube channel\u003c/a\u003e, including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eAffiliate marketing\u003c/li\u003e\\n\u003cli\u003eBrand sponsorships\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/make-sell-merch\\\"\u003eBranded merchandise\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003eFan tipping\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/youtube-ads\\\"\u003ePre-roll advertising\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/ryan-trahan\\\"\u003eRyan Trahan\u003c/a\u003e is a track and cross-country athlete who started a YouTube channel about running. He dropped out of college with 30,000 subscribers, determined to make YouTube his full-time career. His content creation philosophy is all about finding and expressing his unique perspective.\u003c/p\u003e\\n\u003cp\u003e\\\"You’re the only person that’s you. I’m the only person that’s me. And it actually matters. I think that matters a lot,\\\" says Ryan.\u003c/p\u003e\\n\u003cp\u003eRyan has since amassed more than 17 million subscribers, which he leveraged to sign multiple brand deals. He now regularly makes big-budget \u003ca href=\\\"https://www.youtube.com/playlist?list=PL3EWLxxHXZCUm4N30rdLY64gxfh_vF7pg\\\"\u003esponsored videos\u003c/a\u003e as part of his lucrative online business.\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e12. Reach $1 million with subscription revenue\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003e\u003cem\u003eIndigenous Box\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eThe \u003ca href=\\\"/blog/how-to-start-a-subscription-business\\\"\u003esubscription economic market\u003c/a\u003e is \u003ca href=\\\"https://www.forbes.com/sites/cherylrobinson/2024/03/09/subscription-service-model-how-to-build-a-profitable-business/\\\"\u003eexpected to be $1.5 trillion in 2025\u003c/a\u003e, presenting an opportunity to build a million-dollar business based on a steady stream of revenue from customers who are billed automatically each month.\u003c/p\u003e\\n\u003cp\u003eYou can package popular products, such as food, cosmetics, or \u003ca href=\\\"/blog/pet-business\\\"\u003epet toys\u003c/a\u003e, into a subscription box. Then, use a subscription app like \u003ca href=\\\"https://apps.shopify.com/shopify-subscriptions\\\"\u003eShopify Subscriptions\u003c/a\u003e, \u003ca href=\\\"https://apps.shopify.com/subscriptions-by-appstle\\\"\u003eAppstle\u003c/a\u003e, or \u003ca href=\\\"https://apps.shopify.com/seal-subscriptions\\\"\u003eSeal\u003c/a\u003e to sell subscriptions and manage automatic monthly billing for customers in exchange for their box.\u003c/p\u003e\\n\u003cp\u003eMallory Yawnghwe is one entrepreneur who put this million-dollar idea into practice. She founded \u003ca href=\\\"/blog/indigenous-box\\\"\u003eIndigenous Box\u003c/a\u003e, a quarterly subscription service that sources products made by Indigenous entrepreneurs.\u003c/p\u003e\\n\u003cp\u003e“I meet with every single entrepreneur we buy from,” Mallory says, adding that she finds many of her partners create products to raise awareness and fuel change for their communities. \u003c/p\u003e\\n\u003cp\u003e“It’s just so powerful to work with them.”\u003c/p\u003e\\n\u003ch2 id=\\\"14\\\"\u003eWhat makes a million-dollar business idea?\u003c/h2\u003e\\n\u003cp\u003e“Growing a profitable business is not an accident,” says \u003ca href=\\\"https://eccles.utah.edu/team/troy-dambrosio/\\\"\u003eTroy D’Ambrosio\u003c/a\u003e, executive director of the University of Utah’s Lassonde Entrepreneur Institute. “Founders must work hard to build their product, sales, and marketing. The idea is important, but it’s what a founder does with it that matters most.”\u003c/p\u003e\\n\u003cp\u003eBusiness owners with an entrepreneurial mindset pride themselves on:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eResilience\u003c/li\u003e\\n\u003cli\u003eCuriosity\u003c/li\u003e\\n\u003cli\u003eAccountability\u003c/li\u003e\\n\u003cli\u003eConfidence to step out of your comfort zone\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eAll of these \u003ca href=\\\"/blog/entrepreneurship\\\"\u003eentrepreneurial skills\u003c/a\u003e can help win outside investment to propel your business into million-dollar territory. Take it from Jimmy Daly, founder of networking company \u003ca href=\\\"https://www.superpath.co/\\\"\u003eSuperpath\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e“The biggest thing is probably the stamina to turn a good idea into a million-dollar business,” says Jimmy.\u003c/p\u003e\\n\u003cp\u003e“One of my old coworkers recently started his own agency and asked if I’d be interested in investing in it. Starting an agency isn’t a unique idea, but there are plenty of million-dollar agencies. Having worked with him for a few years, I knew he was persistent, and I was happy to invest.”\u003c/p\u003e\\n\u003ch2 id=\\\"15\\\"\u003eHow to execute your million-dollar business idea\u003c/h2\u003e\\n\u003cp\u003eOnce you’ve found your million-dollar business idea, how do you \u003ca href=\\\"/blog/how-to-start-a-business\\\"\u003estart your business\u003c/a\u003e? Make sure your first steps include these tasks: \u003c/p\u003e\\n\u003ch3\u003eWrite a solid business plan\u003c/h3\u003e\\n\u003cp\u003eA \u003ca href=\\\"/blog/business-plan\\\"\u003ebusiness plan\u003c/a\u003e details every aspect of your business, from your target audience and market research to the strategies you’ll use to attract customers. Use this free \u003ca href=\\\"/blog/business-plan-template\\\"\u003ebusiness plan template\u003c/a\u003e to create yours.\u003c/p\u003e\\n\u003ch3\u003eCreate an online store\u003c/h3\u003e\\n\u003cp\u003eAn online store allows you to sell products online and reach a global audience. Build your own ecommerce website with Shopify starting at \u003ca href=\\\"https://www.shopify.com/pricing\\\"\u003e$29 per month\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3\u003eDevelop a brand\u003c/h3\u003e\\n\u003cp\u003eA strong brand sets your business apart from the competition. Create a logo and tagline, and \u003ca href=\\\"/blog/how-to-build-a-brand\\\"\u003edevelop a brand story\u003c/a\u003e to help your products stand out.\u003c/p\u003e\\n\u003ch3\u003eInvest in market research\u003c/h3\u003e\\n\u003cp\u003eMarket research is key to understanding your target audience’s current needs, and how they’re likely to evolve. Run \u003ca href=\\\"/blog/75022277-how-to-read-your-customers-minds-with-one-email\\\"\u003eemail surveys\u003c/a\u003e, analyze the behavior of your \u003ca href=\\\"/blog/web-analytics\\\"\u003ewebsite visitors\u003c/a\u003e, and read industry reports to get a full picture of what’s happening.\u003c/p\u003e\\n\u003cp\u003eThe insights developed from market research can lead you to add new products to your catalog, raise your \u003ca href=\\\"/blog/how-to-price-your-product\\\"\u003eprices\u003c/a\u003e, or make preemptive changes to \u003ca href=\\\"/blog/brand-identity\\\"\u003ebrand identity\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3\u003eFind funding\u003c/h3\u003e\\n\u003cp\u003eHowever small your business, you’ll likely need some amount of capital to kick things off.\u003c/p\u003e\\n\u003cp\u003eIf you’re not investing in inventory or employees, you may be able to self-fund your startup or secure a bank loan. As you establish your brand and validate demand for your products, you could progress to sourcing additional funding through a \u003ca href=\\\"/blog/crowdfunding-sites\\\"\u003ecrowdfunding platform\u003c/a\u003e, like Kickstarter or Indiegogo.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eGet funding to run your business with Shopify Capital\u003c/p\u003e\\n\u003cp\u003eShopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/capital?itcat=coreblog\u0026amp;itterm=shopify-capital-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eExplore Shopify Capital\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2\u003eTurn your million-dollar idea into a winning business\u003c/h2\u003e\\n\u003cp\u003eAs these entrepreneurs show, it’s possible to build a multi million-dollar business with no more than a small investment and a good idea.\u003c/p\u003e\\n\u003cp\u003eThe best part? You don’t need to reinvent the wheel. Solve a common problem, iterate on an existing product, identify a niche, or find a new way to use the latest technology to make a mark in your chosen industry.\u003c/p\u003e\\n\u003cdiv class=\\\"clear\\\"\u003e\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\" style=\\\"text-align: left;\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"16\\\"\u003eMillion-dollar business FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is a million-dollar business?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003eA million-dollar business is a company that’s valued at more than $1 million. This calculation often includes the value of a company’s brand, inventory, and assets.\u003c/div\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\u003c/div\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do I start a million-dollar business?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003eFind an industry with niche or mass appeal.\u003c/li\u003e\\n\u003cli\u003eSource products from a dropshipping supplier or manufacturer.\u003c/li\u003e\\n\u003cli\u003eBuild a brand around your chosen products.\u003c/li\u003e\\n\u003cli\u003eFocus heavily on marketing to attract new customers.\u003c/li\u003e\\n\u003cli\u003eExpand your product line.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are some million-dollar ideas?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eDropship popular products.\u003c/li\u003e\\n\u003cli\u003eStart a YouTube channel.\u003c/li\u003e\\n\u003cli\u003eCreate an online course.\u003c/li\u003e\\n\u003cli\u003eStart a wedding business.\u003c/li\u003e\\n\u003cli\u003eSell a subscription box.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat businesses make millions?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eFinance companies\u003c/li\u003e\\n\u003cli\u003eSubscription boxes\u003c/li\u003e\\n\u003cli\u003eYouTube or TikTok influencers\u003c/li\u003e\\n\u003cli\u003eWedding companies\u003c/li\u003e\\n\u003cli\u003eDropshipping business\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Struggling to find a profitable business idea? Here’s how 12 entrepreneurs built multimillion-dollar businesses with limited budgets.\",\"\u003cimg alt=\\\"A light bulb is surrounded by falling coins, representing the concept of a million-dollar business idea.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/lightbulb.png?v=1714465339\\\"\u003e\\n\u003cp\u003eStruggling to find a profitable business idea? Here’s how 12 entrepreneurs built multimillion-dollar businesses with limited budgets.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2591,\"_1186\":2598},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2603,2605,-5,2607],{\"_1831\":1867,\"_1868\":2604,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/9721608-how-to-build-a-multi-million-dollar-ecommerce-business-with-0-marketing-budget\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/9721608-how-to-build-a-multi-million-dollar-ecommerce-business-with-0-marketing-budget\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/9721608-how-to-build-a-multi-million-dollar-ecommerce-business-with-0-marketing-budget\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/9721608-how-to-build-a-multi-million-dollar-ecommerce-business-with-0-marketing-budget\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/9721608-how-to-build-a-multi-million-dollar-ecommerce-business-with-0-marketing-budget\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/9721608-how-to-build-a-multi-million-dollar-ecommerce-business-with-0-marketing-budget\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/9721608-how-to-build-a-multi-million-dollar-ecommerce-business-with-0-marketing-budget\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/9721608-how-to-build-a-multi-million-dollar-ecommerce-business-with-0-marketing-budget\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/9721608-how-to-build-a-multi-million-dollar-ecommerce-business-with-0-marketing-budget\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/9721608-how-to-build-a-multi-million-dollar-ecommerce-business-with-0-marketing-budget\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/9721608-how-to-build-a-multi-million-dollar-ecommerce-business-with-0-marketing-budget\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/9721608-how-to-build-a-multi-million-dollar-ecommerce-business-with-0-marketing-budget\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/9721608-how-to-build-a-multi-million-dollar-ecommerce-business-with-0-marketing-budget\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/69748101-comment-creer-une-entreprise-e-commerce-qui-genere-des-millions-avec-un-budget-marketing-de-0\\\"}\",{\"_1831\":1867,\"_1868\":2606,\"_1870\":1874},\"[{\\\"title\\\":\\\"The 9 Best Dropshipping Websites for Your Online Store\\\",\\\"url\\\":\\\"blog/dropshipping-websites\\\"},{\\\"title\\\":\\\"Launching a Successful Brand- How Panacea Made Over $16,000 in 30 Days\\\",\\\"url\\\":\\\"blog/launching-a-brand\\\"},{\\\"title\\\":\\\"5 Low-Cost Guerrilla Marketing Tactics to Grow Your Business Offline\\\",\\\"url\\\":\\\"blog/116564869-5-low-cost-guerrilla-marketing-tactics-to-grow-your-business-offline\\\"},{\\\"title\\\":\\\"Gotamago's Story- Building a Life and a Business Under One Roof\\\",\\\"url\\\":\\\"blog/215080777-gotamago-case-study\\\"},{\\\"title\\\":\\\"How This Canadian Footwear Brand Is Finding Success Focusing on Heritage and Style\\\",\\\"url\\\":\\\"blog/building-heritage-brand\\\"},{\\\"title\\\":\\\"The Art of Streetwear- How the Legends League Turned a Creative Outlet into a Brand\\\",\\\"url\\\":\\\"blog/118035013-the-art-of-streetwear-how-the-legends-league-turned-a-creative-outlet-into-a-brand\\\"},{\\\"title\\\":\\\"Meet the Three-Person Team Behind a Global Giftware Company\\\",\\\"url\\\":\\\"blog/bitten-design-bootstrapping\\\"},{\\\"title\\\":\\\"How One Ecommerce Entrepreneur Explored New Sales Channels\\\",\\\"url\\\":\\\"blog/14154621-how-one-ecommerce-entrepreneur-explored-new-sales-channels-and-took-revenues-from-8k-to-96k-per-month\\\"},{\\\"title\\\":\\\"Christmas Crazes- How a Few Unlikely Ideas Changed the Toy Industry Forever\\\",\\\"url\\\":\\\"blog/71363589-christmas-crazes-how-a-few-unlikely-ideas-changed-the-toy-industry-forever\\\"},{\\\"title\\\":\\\"Planting Change- How This CBD Beauty Brand Hopes to Lift Rural America\\\",\\\"url\\\":\\\"blog/cbd-beauty-brand\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"18 Sept 2024\",{\"_1831\":1832,\"_158\":2610,\"_1583\":2611,\"_334\":2612,\"_1836\":2613,\"_1838\":2614,\"_1848\":2617,\"_123\":2618,\"_1851\":2619,\"_1853\":2620,\"_1660\":2621,\"_1857\":2622,\"_1864\":2623,\"_1878\":2615,\"_1879\":2616,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2630,\"_1885\":2613},\"gid://shopify/Article/556342968354\",\"etsy-shop-names\",\"Etsy Shop Names: How To Choose and Examples (+ AI Business Name Generator)\",\"2024-09-10T07:00:00Z\",{\"_1831\":1840,\"_378\":2615,\"_1842\":2616,\"_1844\":1845,\"_1846\":2050},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/etsy-shop-names_fe4f251a-876e-465e-b251-95ead417102a.jpg?v=1729517898\",\"Etsy store being built by DIY tools and other supplies.\",[1080],\"\u003cp\u003eSince launching in 2005, Etsy has helped craft makers, creators, curators, and artists worldwide start and grow their businesses. There are now \u003ca href=\\\"https://analyzify.com/hub/etsy-statistics#:~:text=60%2B%20Etsy%20Statistics%20(2024)\u0026amp;text=From%20artisan%20crafts%20and%20vintage,buyers%20totalling%20over%20100%20million.\\\"\u003enine million sellers\u003c/a\u003e and \u003ca href=\\\"https://www.businessofapps.com/data/etsy-statistics/\\\"\u003e96.2 million active buyers\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/sell-on-etsy\\\"\u003eSelling on Etsy\u003c/a\u003e is a great way to dip your toes in ecommerce or expand your ever-growing online business.\u003c/p\u003e\\n\u003cp\u003eBut before you can start an Etsy shop and capitalize on this potential, you first have to find the perfect name. And with a growing number of sellers, standing out is getting both tougher and more important. \u003c/p\u003e\\n\u003cp\u003eWant to know what makes a good Etsy shop name? Read on for Etsy shop name ideas and how to choose the best name for your own Etsy shop.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eFind a name and domain for your business\u003c/p\u003e\\n\u003cp\u003eShopify’s free AI business name generator will help you come up with the perfect business brand name, then secure a relevant domain.\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/tools/business-name-generator\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eTry it now\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhy choosing the right Etsy shop name is important\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eElements of a great Etsy shop name\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eExamples of great Etsy shop names\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eRebranding: when and how to change your Etsy shop name\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eSell with Etsy, grow with Shopify\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eEtsy names FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhy choosing the right Etsy shop name is important\u003c/h2\u003e\\n\u003cp\u003eYour Etsy shop name is often the way people will search for your brand on the marketplace, so you want to stand out enough that you’ll show up at the top of searches but also be familiar enough for people to easily remember. \u003c/p\u003e\\n\u003cp\u003eA \u003ca href=\\\"https://www.b2binternational.com/publications/brand-name-research/\\\"\u003eB2B International study\u003c/a\u003e found that for a brand or a company, choosing an appropriate name can be a valuable asset, as it lends credibility, can build brand equity, and help your brand become a household name.\u003c/p\u003e\\n\u003cp\u003eConsider a unique brand name that reflects your store’s character and the products you sell, as well as one that is easy to remember that appeals to your target market. And, of course, take into consideration the names of Etsy stores that sell products that are similar to yours. You don’t want to have a too-similar name and should consider how product competitors brand themselves.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eElements of a great Etsy shop name\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003eTechnical requirements\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eUniqueness and originality\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003eMemorability\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003eAvailability\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003eBranding\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#26\\\"\u003eSEO\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#27\\\"\u003eFuture-proofing\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eHere are the elements to keep in mind as you choose your Etsy shop name:\u003c/p\u003e\\n\u003ch3 id=\\\"21\\\"\u003eTechnical requirements\u003c/h3\u003e\\n\u003cp\u003eComing up with a good Etsy shop name is an art. It’s first helpful to think about what the platform requires for Etsy business names:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eNo more than 20 characters\u003c/li\u003e\\n\u003cli\u003eNo spaces\u003c/li\u003e\\n\u003cli\u003eNo punctuation\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eNext, think about how your Etsy names will look and where they’ll be used. Your URLs will be the following:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003ehttps://www.etsy.com/shop/shopname\u003c/li\u003e\\n\u003cli\u003eshopname.etsy.com\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eYour Etsy store name will also show up at the top of your Etsy store page just beneath your main banner image, as you can see this example from \u003ca href=\\\"https://etsy.com/shop/JewelleryGBShop\\\"\u003eJewelleryGBShop\u003c/a\u003e:\u003c/p\u003e\\n\u003cp\u003eChoose something easy to pronounce, spell, and remember in all of these contexts. Consider capitalizing the first letter of each word to help shoppers differentiate between the words in your name. This tactic also helps with accessibility. While the example above could’ve used “jewellerygbshop” as its Etsy store name, “JewelleryGBShop” is easier to read and understand.\u003c/p\u003e\\n\u003ch3 id=\\\"22\\\"\u003eUniqueness and originality \u003c/h3\u003e\\n\u003cp\u003eFind a name that no one else could come up with. Not only does this help make sure customers don’t mix your business name up with another one, but it also means your social media handles and website domain name should still be available.\u003c/p\u003e\\n\u003cp\u003eIf your personal name is unique, consider naming your business after you. The shop below is called “Tara Jayne Designs,” incorporating the first and middle names of the shop owner.\u003c/p\u003e\\n\u003cp\u003eBecause it’s less likely for someone sharing this name to have a similar business, this gives Tara a unique business name.\u003c/p\u003e\\n\u003ch3 id=\\\"23\\\"\u003eMemorability \u003c/h3\u003e\\n\u003cp\u003eCreate a name that is going to stick in your customers’ minds. This way, they’ll easily be able to recall it after seeing your marketing materials or online ads and head over to your website.\u003c/p\u003e\\n\u003cp\u003eHere’s a great example of a memorable business name incorporating humor: “DoTakeItPersonally.”\u003c/p\u003e\\n\u003cp\u003eCome up with a punchy name that’s easy to recall. This will help your business stay top-of-mind longer and could even contribute to some \u003ca href=\\\"/retail/word-of-mouth-marketing\\\"\u003eword-of-mouth marketing\u003c/a\u003e as customers tell their friends and families about this company they just purchased from.\u003c/p\u003e\\n\u003ch3 id=\\\"24\\\"\u003eAvailability\u003c/h3\u003e\\n\u003cp\u003eChoosing the right name for your Etsy shop is an important step in establishing your brand identity—but if the name you want isn’t available, you’re back to square one. Etsy requires each shop name to be unique; once a name is used, it can’t be reused, even if the original shop is closed. This means if you choose a name that’s already taken, you’ll have to start over, which can be frustrating and time-consuming.\u003c/p\u003e\\n\u003cp\u003eAvoid this issue by using the “check availability” feature during the shop creation process on Etsy. This handy tool shows you whether your desired name is still available before you commit to it. If the name isn’t available, Etsy will suggest some other, similar options. \u003c/p\u003e\\n\u003cp\u003eAs well as checking on Etsy, it’s a good idea to run a broader search. Look for your chosen name on search engines like Google to see if any other businesses or websites are using it. This step makes sure your name is not only available on Etsy but also unique enough to stand out in the marketplace. To be thorough, do a site search via Google—type “[your name idea] site:etsy.com” into Google to search only on the Etsy website. Then do a Google search for “[your name idea] etsy,” and finally do a search on the Etsy website using its on-site search function.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e 💡Tip:\u003c/strong\u003e Check the availability of the name on social media and as a domain name too, so you can create a cohesive brand presence across various channels. \u003c/p\u003e\\n\u003ch3 id=\\\"25\\\"\u003eBranding \u003c/h3\u003e\\n\u003cp\u003eMaybe you’re not new to selling online and you already have an ecommerce business with an established name and brand identity. Expanding your business to sell on Etsy is a great way to diversify your revenue streams and reach a new audience.\u003c/p\u003e\\n\u003cp\u003eHere are some ideas on how to modify your existing brand name to come up with \u003ca href=\\\"/blog/etsy-shop-ideas\\\"\u003eEtsy shop ideas\u003c/a\u003e:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAdd an action word in front.\u003c/strong\u003e Words like “buy,” “shop,” and “get” could work well at the beginning of the name. Ethical outdoor brand \u003ca href=\\\"https://unitedbyblue.com/\\\"\u003eUnited By Blue\u003c/a\u003e might be listed on Etsy as BuyUnitedByBlue or GetUnitedByBlue.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDrop a word. \u003c/strong\u003eIf you have multiple words in your business name, you might be able to afford to lose one. If \u003ca href=\\\"https://partakefoods.com/\\\"\u003ePartake Foods\u003c/a\u003e were to launch on Etsy and its name is already claimed, it could do Partake, for example.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eReplace a word.\u003c/strong\u003e Some words may be interchangeable. Likewise, Partake Foods could do PartakeTreats or PartakeSnacks.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAdd a descriptor. \u003c/strong\u003eThis idea works especially well for vague or unfamiliar brand names. \u003ca href=\\\"https://allbirds.com/\\\"\u003eAllbirds\u003c/a\u003e might open on Etsy as AllbirdsShoes or AllbirdsSneakers, for example.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUse store-inspired words. \u003c/strong\u003eWords like “shop” and “store” can go at the end of your name to signify it as a destination. \u003ca href=\\\"https://adoredvintage.com/\\\"\u003eAdored Vintage\u003c/a\u003e could open on Etsy as AdoredVintageShop or even AdoredVintageShoppe (the latter is 19 characters, just under Etsy’s 20-character limit).\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e💡 Tip: \u003c/strong\u003eIf your name is already taken on Etsy, you might also consider listing your business on \u003ca href=\\\"/blog/etsy-alternatives\\\"\u003eEtsy alternatives\u003c/a\u003e to maintain your brand equity.\u003c/p\u003e\\n\u003cp\u003eThink about the kind of products you’re creating and selling, too. If you’re crocheting scarves, consider putting words like “Crochet,” “Yarn,” or “Wool” into your Etsy shop name. If you’re creating and selling candles, consider words like “Candle” or “Wax.”\u003c/p\u003e\\n\u003cp\u003eHere’s an example from a shop that sells pieces of wood that have been repurposed into household décor—and aptly named its shop “urbanplusforest.”\u003c/p\u003e\\n\u003cp\u003eThey’ve made a creative name by taking the material they use to create their handmade products and incorporating it into their brand name.\u003c/p\u003e\\n\u003ch3 id=\\\"26\\\"\u003eSEO\u003c/h3\u003e\\n\u003cp\u003eWhen setting up your Etsy shop, consider \u003ca href=\\\"/blog/ecommerce-seo-best-practices\\\"\u003esearch engine optimization\u003c/a\u003e (SEO), as this impacts how visible your store is in search results. A well-chosen shop name can make it easier for people to find your products. \u003c/p\u003e\\n\u003cp\u003eTo use SEO when coming up with Etsy name ideas, start by doing some \u003ca href=\\\"/blog/keyword-research-tools\\\"\u003ekeyword research\u003c/a\u003e. Think about the words and phrases your \u003ca href=\\\"/blog/target-market\\\"\u003etarget market\u003c/a\u003e might use when searching for products like yours and incorporate these keywords into your shop name and product listings.\u003c/p\u003e\\n\u003cp\u003eFor example, if you sell handmade jewelry, including words like “handmade” or “unique” in your shop name can help attract your target audience.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡 Tip:\u003c/strong\u003e Make sure you use these keywords in your product titles, descriptions, and tags as well. This way, you not only improve your shop’s visibility on Etsy, but you also increase your chances of being found through search engines like Google, which ultimately drives more traffic to your store. \u003c/p\u003e\\n\u003cp\u003eThis shop uses the word “rustic” in its Etsy name to capture people who are searching for rustic products. \u003c/p\u003e\\n\u003ch3 id=\\\"27\\\"\u003eFuture-proofing \u003c/h3\u003e\\n\u003cp\u003eYou ideally want to choose a name that won’t limit your business as it grows. If you pick a name that’s too specific, like “Handmade Baby Clothes,” you might find it hard to expand into other product categories later on. \u003c/p\u003e\\n\u003cp\u003eInstead, consider a more general name that allows for a wider range of products. This way, if you decide to branch out into handmade accessories or home déecor, your shop name will still fit. A flexible name also helps you adapt to changing trends and customer interests over time. \u003c/p\u003e\\n\u003cp\u003eTo future-proof your Etsy shop name, start by brainstorming ideas that reflect your brand’s essence and vision without being overly specific. Think about words that describe your style or the vibe you want to convey, rather than focusing on a particular product. \u003c/p\u003e\\n\u003cp\u003eFor example, instead of naming your shop “Handmade Dog Collars,” consider a more holistic name like “Paws and Crafts.” You can then expand into other pet accessories or even different types of crafts and your name will still be relevant. \u003c/p\u003e\\n\u003cp\u003eThis store is called MoggyandPooch, giving the owner free reign to add all sorts of dog and cat products to their shop. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e 💡Tip:\u003c/strong\u003e Incorporate keywords that reflect your brand’s essence but aren’t limited to one category or product. \u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eExamples of great Etsy shop names\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eHaldeCraft\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eAHeirloom\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eConquest Maps\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eKlès\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eHere are some real-life examples of good Etsy shop names: \u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003ca href=\\\"https://www.haldecraft.com/\\\"\u003eHaldeCraft\u003c/a\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eEtsy shop name: \u003c/strong\u003e\u003ca href=\\\"https://www.etsy.com/shop/haldecraft\\\"\u003ehaldecraft\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003eHaldeCraft is an example of a seller that has an \u003ca href=\\\"/blog/etsy-and-shopify#3\\\"\u003eEtsy and Shopify store\u003c/a\u003e with a unique name. The handcrafted ceramics brand has since grown and evolved into a brand with name recognition and a dedicated Shopify storefront where she sells directly to customers.\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003ca href=\\\"https://aheirloom.com/\\\"\u003eAHeirloom\u003c/a\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eEtsy shop name: \u003c/strong\u003e\u003ca href=\\\"https://www.etsy.com/uk/shop/AHeirloom\\\"\u003eAHeirloom\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003eAHeirloom is an Etsy store that specializes in personalized heirloom-quality gifts, often focusing on custom items that hold sentimental value. The name “AHeirloom” is particularly effective because it conveys a sense of timelessness and tradition, suggesting that the products are not just items for sale but cherished keepsakes meant to be passed down through generations. This name resonates well with customers looking for meaningful gifts, making it memorable and relatable.\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003ca href=\\\"https://www.conquestmaps.com/\\\"\u003eConquest Maps\u003c/a\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eEtsy shop name: \u003c/strong\u003e\u003ca href=\\\"https://www.etsy.com/shop/ConquestMaps\\\"\u003eConquestMaps\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003eConquest Maps also uses initial capping to help with accessibility and readability for its Etsy shop. Rather than opening as “Conquestmaps” or “conquestmaps,” it launched on Etsy as ConquestMaps. The brand sells unique maps for travelers to keep in their homes as décor and pin the places they’ve been. \u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e\u003ca href=\\\"https://klesofficial.co.uk/\\\"\u003eKlès\u003c/a\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eEtsy shop name: \u003c/strong\u003e\u003ca href=\\\"https://etsy.com/shop/KlesOfficial\\\"\u003eKlesOfficial\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003eA finalist in the 2019 Etsy Design Awards, Klés founder Jessica Gomez parlayed her early success selling unique handbags on Etsy into a multichannel online store with a range of leather fashion accessories.\u003c/p\u003e\\n\u003cp\u003eRather than pigeonholing itself with a name emphasizing a single product category (e.g. KlesHandbags), Klès added the word “official” to its Etsy name: KlesOfficial. If you’re concerned about protecting your brand from imitators and want to add a layer of trust for prospective customers, consider this approach.\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003eRebranding: when and how to change your Etsy shop name\u003c/h2\u003e\\n\u003cp\u003eEven if you’ve done your due diligence, you still might outgrow your original Etsy shop name ideas later down the line or your name may no longer reflect your product catalog.\u003c/p\u003e\\n\u003cp\u003eThere are several reasons you might want to switch things up, including: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eOutgrowing your original name\u003c/li\u003e\\n\u003cli\u003eFinding your original name no longer represents your brand or products\u003c/li\u003e\\n\u003cli\u003eExpanding your product range or shifting your focus\u003c/li\u003e\\n\u003cli\u003eDiscovering your shop name is too similar to another seller’s\u003c/li\u003e\\n\u003cli\u003eLearning your shop name is hard to spell or remember \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eTo change your Etsy store name, log into your Etsy account and go to the Shop Manager. From there, go to the “info \u0026amp; appearance” section, where you can find the option to edit your shop name. You can make up to five name changes after your Etsy shop opens to the public.\u003c/p\u003e\\n\u003cp\u003eRemember, your new name should be between four and 20 characters long and it must be unique. Before finalizing your new name, make sure it’s easy to spell and pronounce. Don’t forget to inform your customers about the change too—use your social media platforms, newsletter, and shop announcement section to let them know. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡Tip: \u003c/strong\u003eUpdate your shop title, description, and tags to reflect your new name. \u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003eSell with Etsy, grow with Shopify\u003c/h2\u003e\\n\u003cp\u003eStarting an Etsy shop with the perfect name can help you get a strong start selling online or expand your existing business. But while it’s a great platform, Etsy has its limitations, especially when it comes to communicating with and \u003ca href=\\\"https://www.shopify.com/capital-marketing-funding\\\"\u003emarketing to your audience\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eThat’s why it’s important to use Etsy as a part of your multichannel \u003ca href=\\\"/blog/ecommerce-strategy\\\"\u003eecommerce strategy\u003c/a\u003e. When you sell on Etsy with Shopify, you own the \u003ca href=\\\"/blog/13251973-creative-ways-to-improve-ecommerce-customer-experience-that-also-boost-loyalty-and-sales\\\"\u003ecustomer experience\u003c/a\u003e. Plus, you can bypass listing fees and categorize your products the way you want to.\u003c/p\u003e\\n\u003cp\u003eWhile Etsy is a valuable channel for new and established entrepreneurs alike, Shopify is how you can take your business to the next level.\u003c/p\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/M28I-CFrUIA?si=zkBLRD4r0tlOvTVl\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"6\\\"\u003eEtsy names FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eShould I use my real name on Etsy?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eUsing your real name on Etsy can help establish trust and create a personal connection with customers, especially for handmade items. However, a creative shop name might be a better choice if you prefer privacy or want to build a distinct brand identity. Ultimately, choose a name that resonates with your brand and appeals to your \u003ca href=\\\"https://www.shopify.com/blog/target-audience\\\"\u003etarget audience\u003c/a\u003e.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do I choose a good Etsy shop name?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eChoose a name that’s:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eUnique\u003c/li\u003e\\n\u003cli\u003eMemorable\u003c/li\u003e\\n\u003cli\u003eAvailable\u003c/li\u003e\\n\u003cli\u003eBranded\u003c/li\u003e\\n\u003cli\u003eSEO-friendly\u003c/li\u003e\\n\u003cli\u003eFuture-proof\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eDoes your Etsy shop name matter?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eYour shop name is the first impression Etsy customers will have of your online business, and can even determine your success on the platform. Your Etsy shop name should be memorable, unique, and descriptive, all while capturing the essence of your brand and products.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eDoes your Etsy shop name have to match your business name?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eMatching your unique Etsy shop name to your business name on social media and other sales channels will help customers avoid confusion, find you in search engine results, and connect your Etsy store with an established \u003ca href=\\\"https://www.shopify.com/blog/brand-identity\\\"\u003ebrand identity\u003c/a\u003e.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eShould I change my Etsy shop name?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eIf you’ve adjusted your business name elsewhere, or your Etsy shop name simply needs improvement, changing your name can help you make more sales in the long run. You can make up to five name changes after your Etsy shop opens to the public.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Selling on Etsy? Learn why Etsy names are so important, get tips for choosing your Etsy shop name, and be inspired by real-life Etsy shop name examples.\",\"\u003cimg alt=\\\"Etsy store being built by DIY tools and other supplies.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/etsy-shop-names.jpg?v=1636644342\\\"\u003e\\n\u003cp\u003eSelling on Etsy? Learn why Etsy names are so important, get tips for choosing your Etsy shop name, and be inspired by real-life Etsy shop name examples.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2612,\"_1186\":2619},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2624,2626,2628,2629],{\"_1831\":1867,\"_1868\":2625,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/etsy-shop-names\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/etsy-shop-names\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/etsy-shop-names\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/etsy-shop-names\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/etsy-shop-names\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/etsy-shop-names\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/etsy-shop-names\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/etsy-shop-names\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/etsy-shop-names\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/etsy-shop-names\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/etsy-shop-names\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/etsy-shop-names\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/etsy-shop-names\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/etsy-shop-names\\\"}\",{\"_1831\":1867,\"_1868\":2627,\"_1870\":1874},\"[{\\\"title\\\":\\\"How to Start a Dropshipping Business- A Complete Playbook for 2024\\\",\\\"url\\\":\\\"blog/how-to-start-dropshipping\\\"},{\\\"title\\\":\\\"How The Body Deli Built an Email List with 100K Subscribers\\\",\\\"url\\\":\\\"blog/the-body-deli\\\"},{\\\"title\\\":\\\"How to Turn Around a Struggling Business- Tips and Real-Life Examples\\\",\\\"url\\\":\\\"blog/struggling-business\\\"},{\\\"title\\\":\\\"How To Create a Coming Soon Landing Page (+Examples, 2024)\\\",\\\"url\\\":\\\"blog/coming-soon-page\\\"},{\\\"title\\\":\\\"Your 24/7 Salesperson- How to Create a Product Buying Guide for Your Store\\\",\\\"url\\\":\\\"blog/buyers-guide\\\"},{\\\"title\\\":\\\"How Paypal Fees Work with Shopify Payments\\\",\\\"url\\\":\\\"blog/paypal-fees\\\"},{\\\"title\\\":\\\"Psychological Pricing- What Your Prices Really Say to Customers\\\",\\\"url\\\":\\\"blog/psychological-pricing\\\"},{\\\"title\\\":\\\"Unified Commerce- What's in Store for the Next Generation of Retail\\\",\\\"url\\\":\\\"blog/unified-commerce\\\"},{\\\"title\\\":\\\"What is Color Psychology- The Study of Colors in Marketing\\\",\\\"url\\\":\\\"blog/color-psychology\\\"}]\",{\"_1831\":1867,\"_1868\":2400,\"_1870\":1953},{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"10 Sept 2024\",{\"_1831\":1832,\"_158\":2632,\"_1583\":2633,\"_334\":2634,\"_1836\":2635,\"_1838\":2636,\"_1848\":2639,\"_123\":2640,\"_1851\":2641,\"_1853\":2642,\"_1660\":2643,\"_1857\":2644,\"_1864\":2645,\"_1878\":2637,\"_1879\":2638,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2649,\"_1885\":2635},\"gid://shopify/Article/559315091490\",\"types-of-ar\",\"5 Types of AR: Differences and Examples To Consider (2025)\",\"2024-08-22T07:00:00Z\",{\"_1831\":1840,\"_378\":2637,\"_1842\":2638,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/types_20of_20ar_6a79926b-3e38-4e83-8e39-1aef33abbd8e.png?v=1739905616\",\"illustration header for a blog post about types of augmented reality\",[],\"\u003cp\u003eOnce a radical-sounding technology popular among gamers and Gen Z TikTokers, augmented reality (AR) has quickly become a key component of online shopping.\u003c/p\u003e\\n\u003cp\u003eDifferent types of AR help shoppers visualize and try products they may have otherwise been unable to, helping them make more informed purchasing decisions without ever setting foot in a store. It’s no wonder that by 2025, some \u003ca href=\\\"https://www.statista.com/statistics/1270070/ar-use-forecast-in-buying-online/\\\"\u003e28% of US shoppers\u003c/a\u003e will have used augmented reality when buying products online.\u003c/p\u003e\\n\u003cp\u003eTo make the most of \u003ca href=\\\"/retail/how-retailers-are-using-ar-technology-to-build-buzz-and-brand-awareness\\\"\u003eaugmented reality technology in retail\u003c/a\u003e or ecommerce, it helps to understand how different types of augmented reality can improve shopping experiences. Here are a few ways you can liven up your offerings using the different types of AR.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is augmented reality (AR)?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e5 types of AR\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eHow can AR benefit ecommerce?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eTypes of augmented reality FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is augmented reality (AR)?\u003c/h2\u003e\\n\u003cp\u003eAugmented reality (AR) is a technology that overlays digital content onto the real world, enhancing user experiences. Types of AR include marker-based, which uses visual markers for information display, and markerless, which utilizes GPS or location data. AR is used in various fields, such as gaming, education, and retail, offering interactive experiences that blend virtual and physical environments.\u003c/p\u003e\\n\u003chr\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eCreate immersive shopping experiences with Shopify AR\u003c/p\u003e\\n\u003cp\u003eGive shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Showcase realistic, interactive versions of your products and let shoppers get a true sense of the size, scale, and detail of your products..\u003c/p\u003e\\n\u003cp\u003e\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/ar\\\" target=\\\"_blank\\\"\u003eUse Shopify AR\u003c/a\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003chr\u003e\\n\u003ch2 id=\\\"2\\\"\u003e5 types of AR\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eMarker-based AR\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eMarkerless AR\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eProjection-based AR\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eSuperimposition-based AR\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eLocation-based AR\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eDepending on what you \u003ca href=\\\"/blog/how-to-sell-online\\\"\u003esell online\u003c/a\u003e, a specific type of augmented reality may best suit your offerings. Here are five different types of AR, how they work, and a use case.\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e1. Marker-based AR\u003c/h3\u003e\\n\u003cp\u003eMarker-based augmented reality—also referred to as image recognition AR—relies on a QR code or visual marker, also known as a fiducial marker, to trigger the interactive experience. A shopper scans the marker with their device’s camera, activating the visual effects. They can then move their mobile device around the static marker to see the \u003ca href=\\\"/blog/3d-ecommerce\\\"\u003evirtual image in 3D\u003c/a\u003e on their screen. \u003c/p\u003e\\n\u003cp\u003eThe critical limitation of marker-based AR is that it can only be used with mobile devices (e.g., smartphones or tablets). Users may also need to download a dedicated app (like Google Play Services for AR for Android devices) to use this type of AR.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.arhaus.com/\\\"\u003eArhaus\u003c/a\u003e’ room planner is an example of this type of AR in ecommerce. It lets users create a 3D model of their own room, then see what the brand’s products look like in a user’s space.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/arhausAR.png?v=1724319619\\\" alt=\\\"Room planner software that lets people build their own rooms to scale.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eThe Arhaus AR app lets potential customers map products in their own homes.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"12\\\"\u003e2. Markerless AR\u003c/h3\u003e\\n\u003cp\u003eMarkerless augmented reality doesn’t rely on physical markers like a QR code or image. Instead, it uses location-based data like GPS or accelerometers in mobile devices to track the user’s environment and determine the location of the virtual content. This allows the AR software to understand the spatial relationships and orientation of virtual objects and surfaces in the user’s view.\u003c/p\u003e\\n\u003cp\u003eWith this type of AR, shoppers open the mobile app or webpage and scan their physical environment with their device to make the digital item appear on material surfaces, like the floor or a wall. Markerless AR can work on irregular surfaces, as long as there are recognizable features like corners, textures, and objects to track. \u003c/p\u003e\\n\u003cp\u003eMarkerless AR is usually more complex and costly to set up, but also the most popular option in online shopping and gaming, thanks to its ease of use and flexibility. \u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e3. Projection-based AR\u003c/h3\u003e\\n\u003cp\u003eProjection-based augmented reality relies on projectors to display 3D imagery or digital content onto a flat two-dimensional surface, like a wall, floor, or object. It doesn’t create fully immersive environments—mainly holograms for events and movies.\u003c/p\u003e\\n\u003cp\u003eYou can use projection-based AR for in-person events like store openings or \u003ca href=\\\"/blog/pop-up-shop\\\"\u003epop-up shops\u003c/a\u003e, where you might want to show holograms. \u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e4. Superimposition-based AR\u003c/h3\u003e\\n\u003cp\u003eWith superimposition-based augmented reality, an existing physical item is fully or partially replaced with a digital augmentation. The system identifies specific objects or features in the user’s view—perhaps a book cover, a product label, or a landmark—and then overlays relevant digital content onto the object or feature. \u003c/p\u003e\\n\u003cp\u003eIn physical stores, superimposition AR can give customers directions and guidance. By overlaying virtual arrows onto the environment, for example, shoppers can find their way to the products they’re looking for. \u003c/p\u003e\\n\u003cp\u003eSuperimposition AR can also provide customers with \u003ca href=\\\"/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\\\"\u003eproduct details\u003c/a\u003e. By pointing their smartphone camera at a product, shoppers can see virtual overlays with details like price, features, and reviews.\u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e5. Location-based AR\u003c/h3\u003e\\n\u003cp\u003eLocation-based augmented reality is a type of markerless AR that relies on geographic data to deliver digital images at specific locations. It’s a popular type of AR for gaming. Pokémon Go, for example, relies on a user’s location for the AR to work.\u003c/p\u003e\\n\u003cp\u003eBrands that want to gamify the shopping experience could use geographic location-based AR to encourage shoppers to interact with their products. For instance, you could create a virtual scavenger hunt encouraging shoppers to explore your store and collect rewards.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow can AR benefit ecommerce?\u003c/h2\u003e\\n\u003cp\u003eA few years ago, the only way to see a product yourself was to go to a store. As AR becomes more common, we’re no longer bound by these limitations—a boon for shoppers and sellers alike.\u003c/p\u003e\\n\u003cp\u003eIt’s no wonder customers want to use AR. \u003ca href=\\\"https://www.pymnts.com/news/retail/2024/consumers-want-to-personalize-shopping-with-extended-reality/\\\"\u003eAlmost a third\u003c/a\u003e of consumers would be interested in using VR technology to buy retail products from a physical store. Gen Z is particularly fond of it; \u003ca href=\\\"https://www.digitalcommerce360.com/2023/09/22/gen-z-online-shopping-ai/\\\"\u003emore than half\u003c/a\u003e say they’d be interested in trying to shop with brands using augmented reality. \u003c/p\u003e\\n\u003cp\u003eDifferent types of AR can help you bridge the gap between online shopping and in-store experiences. They can also help you:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eReduce return rates.\u003c/strong\u003e Using AR, customers can get a more accurate representation of a product before buying it, making it less likely they’ll order the wrong size or color, for instance.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eIncrease conversion rates. \u003c/strong\u003eBy letting customers view products in a virtual environment, try them on virtually, or see how they would look in their space, shoppers will feel more confident commiting to a purchase.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDifferentiate your brand.\u003c/strong\u003e AR lets brands create unique and memorable shopping experiences, helping them stand out in a crowded retail landscape.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eAccording to Stone Crandall, co-founder of \u003ca href=\\\"/enterprise/augmented-reality-ecommerce-magnolia-market\\\"\u003ehome and lifestyle brand Magnolia\u003c/a\u003e, “When people come to see us in Waco, we want to make sure every detail captures the true spirit of Magnolia. Not everyone is able to visit us in person, but it was still important to us that the finer details of the in-store experience come through for those shopping online and on the go—augmented reality makes that possible.\u003c/p\u003e\\n\u003cp\u003e“With this technology, users can see our products up-close to examine the intricacies that make them special and unique,” Stone says. “We always want our guests to leave feeling inspired by what they’ve experienced, and thanks to the new Magnolia app, they’ll be able to do just that—no matter where they’re located—from the palm of their hands.” \u003c/p\u003e\\n\u003ccenter\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/85-bJjlvJFA?si=VIYRVSk1wLlfi-Ta\\\" title=\\\"YouTube video player\\\"\u003e\u003c/iframe\u003e\u003c/center\u003e\\n\u003cp\u003eHere are a few specific use cases that illustrate how AR can benefit your business.\u003c/p\u003e\\n\u003ch3\u003eVirtual showrooms\u003c/h3\u003e\\n\u003cp\u003eAR can help you create immersive and interactive environments where customers can view and interact with virtual representations of products or services. \u003c/p\u003e\\n\u003cp\u003eFor example, instead of having to go in-store to compare pieces of furniture with images of their rooms, customers can point their mobile devices at their home space and virtually place the furniture where they’d like, giving them a better idea of compatibility. \u003c/p\u003e\\n\u003cp\u003eTake the BMW i Visualizer tool, an \u003ca href=\\\"/blog/augmented-reality-apps\\\"\u003eaugmented reality app\u003c/a\u003e that lets you configure and customize your dream car. You can choose the model, select colors, and customize the exterior and interior features of the vehicle, then use your smartphone camera to see a 3D model of the car in your environment, like your driveway or garage.\u003c/p\u003e\\n\u003ccenter\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/io5Vp9aRT5Y?si=bf9CupSUscv8IhQv\\\" title=\\\"YouTube video player\\\"\u003e\u003c/iframe\u003e\u003c/center\u003e\\n\u003ch3\u003eVirtual try-on\u003c/h3\u003e\\n\u003cp\u003eUsing \u003ca href=\\\"/enterprise/augmented-reality-ecommerce-shopping\\\"\u003eecommerce AR\u003c/a\u003e, online shoppers can \u003ca href=\\\"/retail/virtual-fitting-rooms\\\"\u003evirtually try before they buy\u003c/a\u003e, making it especially useful in industries like fashion and home décor, where shoppers often like to interact with products in person before purchasing. \u003c/p\u003e\\n\u003cp\u003eCustomers can get a better sense of how a product looks without needing to see it in a physical store. They can virtually try on a shirt or place a couch in their living room to see if it fits—no heavy lifting required. \u003c/p\u003e\\n\u003cp\u003eAccessory brand \u003ca href=\\\"https://www.cambridgesatchel.com/\\\"\u003eThe Cambridge Satchel Company\u003c/a\u003e, for example, uses \u003ca href=\\\"https://www.shopify.com/ca/ar\\\"\u003eShopify AR\u003c/a\u003e to let online shoppers virtually place a 3D image of a bag in its real-time environment, using their mobile device. \u003c/p\u003e\\n\u003cp\u003e“The fact that we can offer this kind of AR experience with our budget puts us on a level playing field with people who have much greater resources than we do,” says Julie Deane, the brand’s founder and CEO. “I’ve no doubt that if big luxury brands create this kind of AR experience [in-house], they would be paying 10 times what we are.”\u003c/p\u003e\\n\u003ccenter\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/86Ac7cCV8KA?si=WoxRxCavOUg3kBvt\\\" title=\\\"YouTube video player\\\"\u003e\u003c/iframe\u003e\u003c/center\u003e\\n\u003ch3\u003eCamera filters\u003c/h3\u003e\\n\u003cp\u003eCamera filters help customers test makeup or accessories, like glasses, by using facial recognition and tracking technology to superimpose \u003ca href=\\\"/blog/digital-products\\\"\u003edigital products\u003c/a\u003e onto faces in real time. It’s a type of AR that was popularized by social media platforms like Snapchat.\u003c/p\u003e\\n\u003cp\u003eTake Warby Parker, for example. It lets customers virtually try on glasses and eyewear through their mobile device cameras. It solves the age-old problem of buying glasses not just online, but in person: Will they suit me? \u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/warbyparker.png?v=1724319619\\\" alt=\\\"Screenshot of Warby Parker’s mobile app showing a woman with a pair of digital glasses overlaid onto her device’s camera.\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003eWarby Parker offers AR experiences through camera filters. \u003cem\u003e\u003ca href=\\\"https://www.warbyparker.com/app\\\"\u003eWarby Parker\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3\u003eIn-store mirrors\u003c/h3\u003e\\n\u003cp\u003eAugmented reality mirrors are interactive displays that use AR to create a virtual try-on experience for customers in physical store settings. They save them time and effort while allowing them to quickly experiment with different colors and styles. For the retailer, it lowers the risk of item theft or damage. \u003c/p\u003e\\n\u003cp\u003eClothing brand and Shopify merchant \u003ca href=\\\"https://www.rebeccaminkoff.com/\\\"\u003eRebecca Minkoff\u003c/a\u003e installed AR mirrors in some of its stores. These mirrors let shoppers see how different outfits look on them, offer product recommendations, and let shoppers purchase items directly from the mirror. \u003c/p\u003e\\n\u003cp\u003e“At a time when the savvy fashion shopper wants to be able to connect with a brand’s persona, understand the texture and structure of every bag, and envision how they’d feel wearing each piece in a collection, we’re excited to host video and 3D within our Shopify ecommerce site to bring shoppers that much closer to Rebecca Minkoff designs,” says co-founder and CEO Uri Minkoff.\u003c/p\u003e\\n\u003cp\u003eThe results were impressive: after interacting with products in 3D, shoppers were \u003ca href=\\\"/plus/customers/rebecca-minkoff\\\"\u003e44% more likely\u003c/a\u003e to add an item to their shopping and 65% more likely to place an order. The same went for repeat customers; some 27% of existing shoppers were more likely to place a repeat order after they’d experimented with the 3D model.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv\u003e\\n\u003ch2 id=\\\"4\\\"\u003eTypes of augmented reality FAQ\u003c/h2\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eCan markerless AR be used in a wider range of environments than marker-based AR?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eMarkerless AR can be used in a wider range of environments than marker-based AR because it doesn’t rely on physical markers, making it more flexible than marker-based AR. Markerless AR is a top choice if you want to build mobile augmented reality applications, filters, and lenses.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eDoes projection-based AR require the use of a headset or other hardware?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eNo. Unlike virtual reality (VR), projection-based AR doesn’t require the use of a headset or other hardware. It requires a projector to shine light at flat two-dimensional surfaces.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eAre there any limitations to the accuracy of markerless AR when compared to marker-based AR?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eMarkerless AR is generally less accurate than marker-based AR. Environmental conditions like the shape of the physical space can impact the scaling and positioning of virtual images. Marker-based AR provides a fixed reference point, making it more reliable, while markerless AR is more flexible and adaptable to different scenarios.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhat is the best example of AR?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eVirtual try-ons are one of the best AR use cases. Fashion retailers can create 3D models of their apparel and let customers see how it’d look on their own body by overlaying the graphics onto their camera’s live feed.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"The five primary types of AR are marker-based, markerless AR, projection-based, superimposition-based, and location-based.\",\"\u003cimg alt=\\\"illustration representing an article about augmented reality types\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/types_20of_20ar.png?v=1680806319\\\"\u003e\\n\u003cp\u003eThe five primary types of AR are marker-based, markerless AR, projection-based, superimposition-based, and location-based.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2634,\"_1186\":2641},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2646,-5,-5,2648],{\"_1831\":1867,\"_1868\":2647,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/types-of-ar\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/types-of-ar\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/types-of-ar\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/types-of-ar\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/types-of-ar\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/types-of-ar\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/types-of-ar\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/types-of-ar\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/types-of-ar\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/types-of-ar\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/types-of-ar\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/types-of-ar\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/types-of-ar\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/types-of-ar\\\"}\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"22 Aug 2024\",{\"_1831\":1832,\"_158\":2651,\"_1583\":2652,\"_334\":2653,\"_1836\":2654,\"_1838\":2655,\"_1848\":2658,\"_123\":2659,\"_1851\":2660,\"_1853\":2661,\"_1660\":2662,\"_1857\":2663,\"_1864\":2664,\"_1878\":2656,\"_1879\":2657,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2670,\"_1885\":2654},\"gid://shopify/Article/558110703650\",\"product-packaging-design\",\"Product Packaging Design: Your Complete Guide for 2025\",\"2024-08-12T07:30:00Z\",{\"_1831\":1840,\"_378\":2656,\"_1842\":2657,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/product_20packaging_20design_45075a04-0d8b-43c1-994a-c430dae01690.png?v=1729517301\",\"boxes on red background representing product packaging design\",[1895],\"\u003cp\u003eGetting a package you’ve ordered through the mail is one of life’s simple pleasures. The rush of anticipation when you heave it onto the kitchen table. That snip as you cut the tape and the squeak as you unroll the bubble wrap. That new-product smell, wafting through the air. \u003c/p\u003e\\n\u003cp\u003eAnd then you get to see what’s inside: a shiny new item, lovingly wrapped inside a protective cardboard construction, effortlessly gliding apart as you pull a tab. \u003c/p\u003e\\n\u003cp\u003eThe experience is enough to make you want to order again. It’s a simple ritual that can make a big difference for your customers—so it’s worth getting right. Good product packaging design is the way to make that happen.\u003c/p\u003e\\n\u003cp\u003eThis article will take you through the six basic steps to designing \u003ca href=\\\"/blog/ecommerce-packaging\\\"\u003eecommerce product packaging\u003c/a\u003e and show you how to make your designs more successful, complete with examples from retailers that have gotten it right.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is product packaging design?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eWhy is product packaging design important?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eTypes of product packaging\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eThe 6-step custom packaging design process\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eProduct packaging design examples\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eBrand identity and packaging\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eProduct packaging design tips\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eDesign better product packaging to stand out the crowd\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eProduct packaging design FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is product packaging design?\u003c/h2\u003e\\n\u003cp\u003eProduct packaging design is the creation of the outer containers that will house your products. It defines their look and feel, how they protect what’s inside, and how pleasurable they are to open.\u003c/p\u003e\\n\u003ccenter\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/aBJzj7BYWNQ?si=_qLJhilKtWpSgw9J\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\u003c/center\u003e\\n\u003ch2 id=\\\"2\\\"\u003eWhy is product packaging design important?\u003c/h2\u003e\\n\u003cp\u003eIf you’re running an ecommerce business, a customer’s first in-person impression of your products is the moment when they open the packaging. It’s a major opportunity to give them a \u003ca href=\\\"/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand\\\"\u003epositive experience with your brand\u003c/a\u003e upfront.\u003c/p\u003e\\n\u003cp\u003eBecause your online business doesn’t have the opportunity to impress potential customers with store layouts or awesome associates, your package design is part of your brand.\u003c/p\u003e\\n\u003cp\u003eProduct packaging design also protects your product while it remains unsold. Whether it’s on a bumpy delivery route or being picked up by customers in store, packaging protects the actual item so the end customer gets a brand new and undamaged product. \u003c/p\u003e\\n\u003cdiv data-related-article-block=\\\"true\\\" data-related-article-link=\\\"shipping-and-fulfillment\\\" data-related-article-title=\\\"How To Ship Products To Customers: Ecommerce Shipping in 2025\\\" data-related-article-description=\\\"A step-by-step guide to the basics of ecommerce shipping. We cover packaging, popular couriers to use, and how to ship products to customers profitably.\\\" data-related-article-image=\\\"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce-shipping.jpg\\\"\u003e\u003c/div\u003e\\n\u003ch2 id=\\\"3\\\"\u003eTypes of product packaging\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eBiodegradable packaging\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eCardboard and paper packaging\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003ePlastic packaging innovations\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eMetal and glass packaging options\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThe packaging materials you use are just as important as the design. You want your packaging made from high-quality materials that protect your product and make it easy to transport. Make sure to use durable materials that can withstand wear and tear and won’t degrade over time. \u003c/p\u003e\\n\u003cp\u003eHere are some examples of the best types of product packaging materials.\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003eBiodegradable packaging\u003c/h3\u003e\\n\u003cp\u003eMore and more consumers are looking for eco-friendly, sustainable packaging. In fact, \u003ca href=\\\"https://www.statista.com/statistics/1287917/consumers-trying-to-avoid-excess-product-packaging-world/\\\"\u003e58% of global shoppers\u003c/a\u003e avoid products with a lot of packaging because of sustainability concerns, so it’s important to consider the environment when designing your product packaging. \u003c/p\u003e\\n\u003cp\u003eUse recyclable materials whenever possible, and avoid using excessive packaging that will end up in the landfill. Materials like cornstarch, organic fabrics, and bamboo will naturally decompose and disintegrate, instead of turning into long-lasting waste. \u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003eCardboard and paper packaging\u003c/h3\u003e\\n\u003cp\u003eStudies have shown that \u003ca href=\\\"https://www.census.gov/newsroom/stories/america-recycles-day.html#:~:text=%E2%80%9COn%20America%20Recycles%20Day%20(November,current%20rate%20of%2032%20percent.\\\"\u003ealmost a third\u003c/a\u003e of American consumers are active recyclers. To fit within those sustainable practices and help customers feel like they’re doing their part for the planet, opt for recyclable materials like cardboard and paper when designing your product packaging. Most consumers have the facilities to recycle these at home with no extra trips to a specialist disposal facility. \u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003ePlastic packaging innovations\u003c/h3\u003e\\n\u003cp\u003eCollectively, we produce more than \u003ca href=\\\"https://www.ukri.org/what-we-do/browse-our-areas-of-investment-and-support/smart-sustainable-plastic-packaging/#:~:text=Global%20production%20stands%20at%20around,collection%20systems%2C%20polluting%20the%20environment.\\\"\u003e141 million tonnes\u003c/a\u003e of plastic packaging every year. Plastic accounts for 36% of its use. Despite these statistics, the vast majority of plastics aren’t degradable—they end up in landfills or polluting our seas and waterways, sometimes even ending up in the food we eat. \u003c/p\u003e\\n\u003cp\u003eThe ideal option is to avoid plastics altogether, but they do offer benefits that other product packaging materials don’t. Plastic is extremely durable and lightweight, which helps ecommerce companies \u003ca href=\\\"/blog/competitive-shipping-as-a-small-shop\\\"\u003ereduce their shipping costs\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eIf you do need to rely on plastic in your product \u003ca href=\\\"/blog/small-business-packaging-ideas\\\"\u003epackaging\u003c/a\u003e, opt for recycled versions and encourage customers to do the same. It prevents single-use plastics from ending up in landfills by giving them a second (or sometimes third) life. \u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003eMetal and glass packaging options\u003c/h3\u003e\\n\u003cp\u003eMetal packaging is heavier than cardboard or plastic, but it’s handy if you’re designing the product packaging for chemical, liquid, or paint products. Beverages are one example—the metal cans protect the contents from air and light, which could alter the taste or makeup of the product itself. \u003c/p\u003e\\n\u003cp\u003eGlass has similar properties and is used as food containers and wine bottles, but it’s less durable. Items packaged in glass can easily get damaged in transit. To help prevent breakage, invest in protective shipping containers or packaging materials like bubble wrap to prevent customers from ending up with damaged products on arrival. \u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003eThe 6-step custom packaging design process\u003c/h2\u003e\\n\u003cp\u003eThere are a few things to consider for good product packaging design, from research to testing. Here’s how it can be done in six basic steps.\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003eDefine your product and customer\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eResearch the competition\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003eIdentify your product requirements\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003eCreate your package concept\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003ePre-press and print your packaging\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#26\\\"\u003eTest the package\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"21\\\"\u003e1. Define your product and customer\u003c/h3\u003e\\n\u003cp\u003eYour first step is to define the specifications of your product and who will most likely want to buy it. \u003c/p\u003e\\n\u003cp\u003eThis means answering questions like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eWhat size and shape is it? \u003c/strong\u003eTake into consideration the dimensions and weight of your product. For example, if you’re selling curtain rods you’ll want to consider packaging that is conducive to long, thin objects. If you’re selling paperweights, you’ll need to consider stronger, more durable packaging options.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eWhat is it made out of? \u003c/strong\u003eAre your products fragile? Do they have a shelf life? If your products are made of thin glass, your packaging considerations must include ways to prevent your products from being broken in transit. And if you’re selling something with a shelf life, like consumables, you need to ensure preservation methods in your food packaging, like ice packs or sealed bags.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eWho is your target audience?\u003c/strong\u003e Know who your customer is. For example, if you’re selling power tools to serious tradespeople, maybe a glittery cardboard box isn’t the best packaging option.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eFor Patrice Mousseau, founder of \u003ca href=\\\"https://satyaorganics.com/\\\"\u003eSatya\u003c/a\u003e, a natural skin care brand, product packaging design starts with a conversation about her story and the things that are important to her. When working with a product packaging designer, she discusses with them “what this product is all about and the values behind that.”\u003c/p\u003e\\n\u003cp\u003e“Usually, they go away and they start to have a bit of an idea,” Patrice says. “Then they’ll give you say five or six options and then you can narrow it down to maybe your top one or top two.” \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡ACTION: \u003c/strong\u003eNote down a detailed list of product and customer attributes to inform your decisions. \u003c/p\u003e\\n\u003ch3 id=\\\"22\\\"\u003e2. Research the competition\u003c/h3\u003e\\n\u003cp\u003eThe next step in designing your packaging solutions is to research your competition. See what’s already being used and figure out what might work best for your own products. \u003c/p\u003e\\n\u003cp\u003eFor product packaging design inspiration, you could:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eTake a trip to a retail store that sells products similar to your own and look at how things are displayed. Take note of the colors, shapes, and materials used to package products like yours.\u003c/li\u003e\\n\u003cli\u003eTake a look at your favorite online retailers. Search for similar products and take note of the packaging that is being used. Read the customer reviews to see what people are saying about the packaging—it might be wise to look out for negative reviews to see where you can offer improvements.\u003c/li\u003e\\n\u003cli\u003eSearch YouTube for \u003ca href=\\\"/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand\\\"\u003eunboxing\u003c/a\u003e videos, if they exist for your product type. They’ll give you a great idea of what people like about the opening process, and it might spark some creative ideas. \u003c/li\u003e\\n\u003cli\u003eSearch online for your product category + “packaging.” This will give you a good overview of the different approaches used. You can usually find good examples of different packaging ideas on sites like Pinterest and Etsy.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003eThis \u003ca href=\\\"https://www.pinterest.co.uk/cristiestevens/skincare-packaging-design/\\\"\u003ePinterest board\u003c/a\u003e collates examples of skincare product packaging.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003cstrong\u003e💡ACTION:\u003c/strong\u003e See how others are packaging their products and note how you could do better.\u003c/p\u003e\\n\u003ch3 id=\\\"23\\\"\u003e3. Identify your product requirements\u003c/h3\u003e\\n\u003cp\u003eNow it’s time to figure out what sort of packaging requirements your item needs, both physically and legally. This is the important stuff you need to research before the fun design begins—getting it right can save you a lot of trouble. \u003c/p\u003e\\n\u003cp\u003eHere’s where you define what kind of packaging material you’ll need to safely stow your products, taking into account the dimensions and weight of them, as well as how far they’ll travel.\u003c/p\u003e\\n\u003cp\u003eLegal regulations must also be met when packaging and shipping certain products. For example, the \u003ca href=\\\"https://www.fda.gov/cosmetics/cosmetics-labeling-regulations/summary-cosmetics-labeling-requirements\\\"\u003eFDA\u003c/a\u003e has strict laws and regulations when packaging, labeling, and storing beauty and food products. Make sure you research which regulations are in place for the products you’re selling in your location.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡ACTION:\u003c/strong\u003e Research the legal responsibilities you have for packaging your product type, and the material requirements for making it happen. If you ship internationally as well as domestically, make sure you know your responsibilities in both cases. \u003c/p\u003e\\n\u003ch3 id=\\\"24\\\"\u003e4. Create your package concept\u003c/h3\u003e\\n\u003cp\u003eOnce you understand all the technical aspects of your packaging needs, it’s time to create packaging. This is where your product’s logistical and technical needs combine with your creativity and brand identity.\u003c/p\u003e\\n\u003cp\u003eYou can always sketch out your package mockups with pencil and paper. Still, you need diagrams and \u003ca href=\\\"/blog/how-to-measure-a-box\\\"\u003ebox measurements\u003c/a\u003e to be exact before sending them off to a packaging company to be manufactured.\u003c/p\u003e\\n\u003cp\u003eIt’s a good idea to invest in software that will help turn your design ideas into professional-grade reality, with high-quality artwork and typography ready to print. \u003c/p\u003e\\n\u003cp\u003eIf you’re computer-savvy, you can go straight to graphic design programs like Adobe Illustrator or Photoshop to map out packaging \u003ca href=\\\"https://refinepackaging.com/blog/what-is-a-dieline/\\\"\u003edielines\u003c/a\u003e and choose the design elements and fonts you want to use.\u003c/p\u003e\\n\u003cp\u003eIf you aren’t as confident and prefer dieline templates, you can always use custom packaging software with preloaded templates, like \u003ca href=\\\"https://www.pacdora.com/?utm_source=googleads\u0026amp;utm_medium=search\u0026amp;gclid=Cj0KCQjw1bqZBhDXARIsANTjCPIari1-XIcYVAR_nW3nkxXwah_7YP07bOTpzOhrpX_MT4OcAaJHVQQaAgUoEALw_wcB\\\"\u003ePacdora\u003c/a\u003e.\u003c/p\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003ePacdora’s product packaging design software gives you the tools to customize your ideal packaging.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eDuring the design process, keep in mind the costs of each type of packaging you decide to use. \u003c/p\u003e\\n\u003cp\u003eYour product design packaging costs will depend on:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eThe type of materials you choose to use: Are you going to use plastic? Cardboard? Corrugated cardboard?\u003c/li\u003e\\n\u003cli\u003eThe dimensions of your packaging: The more material you use, the more expensive it will be.\u003c/li\u003e\\n\u003cli\u003eThe type of packaging you choose: Is it a box with a separate lid? Is it a box with two compartments? Is it an aluminum cylinder? Is it a box with one closure tab or three?\u003c/li\u003e\\n\u003cli\u003eHow big your logo/art will be: When manufacturing packaging, companies will charge by the size of the logo design you want to put on your packaging.\u003c/li\u003e\\n\u003cli\u003eWhere you place your logo/art: Will you put it just on the front of the box? Maybe a little message on the inside of the lid? Or are you going to put it all around your packaging?\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e💡ACTION:\u003c/strong\u003e Be creative and bold! This is where you get to add the “wow” factor that sparks joy with your customers. Your design needs to be both functional and eye-catching. You can also work with a professional packaging designer to create your finished package.\u003c/p\u003e\\n\u003ch3 id=\\\"25\\\"\u003e5. Pre-press and print your packaging\u003c/h3\u003e\\n\u003cp\u003ePre-press is when you finalize the packaging artwork and the exact colors you want your printers to use for your packaging. It’s also where you ensure your specs meet your printer’s requirements, so if your print company says it needs all files to be sent to as .psd or .jpeg files, you’ll have to provide them in those formats.\u003c/p\u003e\\n\u003cp\u003eIf you can, request a test print to see how the color palette looks on your packaging in real life. Sometimes, a color on a computer screen can look very different when printed on different packaging materials.\u003c/p\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003eMinor Figures’ product packaging for its coffee cans. Source: Greatergood.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003cstrong\u003e💡ACTION: \u003c/strong\u003eGet a sample mockup in your hands to see how your customers will experience your packaging.\u003c/p\u003e\\n\u003ch3 id=\\\"26\\\"\u003e6. Test the package\u003c/h3\u003e\\n\u003cp\u003ePack one of your products using your new package concept and materials, and toss it around to simulate the delivery process. Be brutal—transit can be pretty physically demanding on items. \u003c/p\u003e\\n\u003cp\u003eTesting out your packaging resilience during this phase can help you spot any potential issues and make appropriate adjustments. If you find that your merchandise is getting damaged, go back to the drawing board and adjust your materials so you \u003ca href=\\\"/blog/customer-complaints\\\"\u003eavoid future bad reviews\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eAfter you’ve tested the durability of your packaging, it’s time to test how easy it is to get it open. If your customers need a sledgehammer and a blowtorch to open one of your packages, they’re not going to buy much from you again. \u003c/p\u003e\\n\u003cp\u003eLastly, get opinions on your packaging design from others. You can use polls on social media, or try to get a friend or family member to simulate an unboxing video to see what parts of the packaging they like or have difficulty with. \u003c/p\u003e\\n\u003cp\u003eInstead of just asking people whether they like it or not, ask specific questions like, “Based on the design, what kind of product do you think is in this box?” and “If you saw this in your mailbox, would it make you smile?” The more information you can get, the better.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡ACTION:\u003c/strong\u003e Get as much intel as you can on your packaging’s performance before committing to a final design. \u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003eProduct packaging design examples\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#31\\\"\u003eGrind\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#32\\\"\u003eOlipop\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#33\\\"\u003eWild\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"31\\\"\u003eGrind\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://grind.co.uk/\\\"\u003eGrind\u003c/a\u003e’s product packaging is a masterclass in brand consistency. Known for its pale pink aesthetic which infiltrates its \u003ca href=\\\"/blog/diy-ecommerce-store-design-as-a-beginner\\\"\u003ewebsite design\u003c/a\u003e and retail stores, the packaging for its coffee pods makes the product instantly recognizable. \u003c/p\u003e\\n\u003cp\u003eGrind also strikes the right balance in showcasing important details on the packaging. You’ll see the brand’s logo and a description of what’s inside the box. There’s also small graphics to show how the coffee pods are compatible with Nespresso machines, home compostable, and sustainable. \u003c/p\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003eProduct packaging design for Grind’s flavored coffee pods. Source: \u003ca href=\\\"https://grind.co.uk/products/refills-of-compostable-coffee-pods-flavoured\\\"\u003eGrind\u003c/a\u003e.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"32\\\"\u003eOlipop\u003c/h3\u003e\\n\u003cp\u003eIf you’re selling your products in retail stores or through wholesalers, bright colors help your products stand out from competitors’ products they often sit beside. Struggles arise, however, if your branding guidelines only allow for a limited color palette. \u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://drinkolipop.com/\\\"\u003eOlipop\u003c/a\u003e manages to navigate this by using shades of a specific color within its product’s packaging. Its beverages stand out thanks to the muted background colors and bold illustrations, while also communicating what stands out about the product: the fact it supports digestive health and the immune system. \u003c/p\u003e\\n\u003ccenter\u003e\\n\u003cblockquote class=\\\"instagram-media\\\" data-instgrm-captioned=\\\"\\\" data-instgrm-permalink=\\\"https://www.instagram.com/p/C4n12qmr2kh/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" data-instgrm-version=\\\"14\\\" style=\\\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\\"\u003e\\n\u003cdiv style=\\\"padding: 16px;\\\"\u003e\\n\u003ca href=\\\"https://www.instagram.com/p/C4n12qmr2kh/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" style=\\\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\\\" target=\\\"_blank\\\"\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: row; align-items: center;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"padding: 19% 0;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\\"\u003e\u003csvg width=\\\"50px\\\" height=\\\"50px\\\" viewbox=\\\"0 0 60 60\\\" version=\\\"1.1\\\" xmlns=\\\"https://www.w3.org/2000/svg\\\" xmlns:xlink=\\\"https://www.w3.org/1999/xlink\\\"\u003e\u003cg stroke=\\\"none\\\" stroke-width=\\\"1\\\" fill=\\\"none\\\" fill-rule=\\\"evenodd\\\"\u003e\u003cg transform=\\\"translate(-511.000000, -20.000000)\\\" fill=\\\"#000000\\\"\u003e\u003cg\u003e\u003cpath d=\\\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\\\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"padding-top: 8px;\\\"\u003e\\n\u003cdiv style=\\\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\\"\u003eView this post on Instagram\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"padding: 12.5% 0;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\\"\u003e\\n\u003cdiv\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"margin-left: 8px;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"margin-left: auto;\\\"\u003e\\n\u003cdiv style=\\\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/a\u003e\\n\u003cp style=\\\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\\"\u003e\u003ca href=\\\"https://www.instagram.com/p/C4n12qmr2kh/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" style=\\\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\\" target=\\\"_blank\\\"\u003eA post shared by OLIPOP (@drinkolipop)\u003c/a\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/blockquote\u003e\\n\u003cscript async=\\\"\\\" src=\\\"//www.instagram.com/embed.js\\\"\u003e\u003c/script\u003e\\n\u003c/center\u003e\\n\u003ch3 id=\\\"33\\\"\u003eWild\u003c/h3\u003e\\n\u003cp\u003eGreat packaging isn’t just about visual appeal; it’s also about functionality. \u003ca href=\\\"https://wearewild.com/\\\"\u003eWild\u003c/a\u003e’s body care line, for example, relies on reusable packaging, which is labeled on Wild’s website as “planet-friendly” thanks to the casing’s aluminum properties. \u003c/p\u003e\\n\u003cp\u003eShoppers can even customize how their product looks by choosing their own case. That personalization creates a sense of ownership for customers, which can be a big factor in inspiring brand loyalty. \u003c/p\u003e\\n\u003cp\u003eWhat’s especially great about this design is that it encourages \u003ca href=\\\"/enterprise/blog/repeat-purchases-increase\\\"\u003erepeat purchases\u003c/a\u003e. Once customers have bought their protective case, future orders are less expensive. \u003c/p\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003eWild’s allows customers to choose their choice of aluminum case. Source: \u003ca href=\\\"https://wearewild.com/products/body-wash\\\"\u003eWild\u003c/a\u003e.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2 id=\\\"6\\\"\u003eBrand identity and packaging\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#41\\\"\u003eLogo placement and visibility\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#42\\\"\u003eTypography and fonts\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#43\\\"\u003ePackaging shapes and structural design\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"41\\\"\u003eLogo placement and visibility\u003c/h3\u003e\\n\u003cp\u003eProduct packaging is your chance to show off your brand. When products themselves are equal in functionality and quality, consumers are \u003ca href=\\\"https://explodingtopics.com/blog/branding-stats\\\"\u003emore likely to opt for\u003c/a\u003e the brand they already know and trust. Simply adding your logo to your product packaging can encourage them to choose you. \u003c/p\u003e\\n\u003cp\u003eBut there’s a fine line between making your logo visible and having it be the center of attention. Your product should shine (that’s what you’re selling!), so experiment with the placement and size of your logo until you strike the right balance. \u003c/p\u003e\\n\u003ch3 id=\\\"42\\\"\u003eTypography and fonts\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/what-is-branding\\\"\u003eBranding\u003c/a\u003e is all about making your visual identity stand out. To do that, you’ll need consistency in the fonts, colors, and typography you’re using on your product packaging design. \u003c/p\u003e\\n\u003cp\u003eFonts should be clear and legible from a distance. Even if your products aren’t sitting on a shelf beside your competitor’s inventory, there’s a good chance that the packaging will still be seen by others. In Olipop’s case, the clear typography on the drinks container shows other people what the customer is drinking—and that they should try it, too.\u003c/p\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003eOlipop’s product packaging clearly shows what a customer is drinking. Source: \u003ca href=\\\"https://drinkolipop.com/products/tropical-punch\\\"\u003eOLIPOP\u003c/a\u003e.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"43\\\"\u003ePackaging shapes and structural design \u003c/h3\u003e\\n\u003cp\u003eConsider packaging or \u003ca href=\\\"/blog/how-to-measure-a-box\\\"\u003eshipping box sizes\u003c/a\u003e throughout the product packaging design process. It’s all well and good sizing up to get more real estate on your packaging’s surface, but if it means you’ll pay another $2 to ship the oversized package in custom boxes, a lucrative product may no longer be as profitable as you first thought.\u003c/p\u003e\\n\u003ccenter\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/RtygijqXsdE?si=EMoanuHLpwF31AfU\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\u003c/center\u003e\\n\u003ch2 id=\\\"7\\\"\u003eProduct packaging design tips\u003c/h2\u003e\\n\u003cp\u003eBy following these simple tips, you can create eye-catching and functional packaging. Keep these tips in mind when designing your next product, and you’ll be sure to create packaging that your customers will love. \u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#51\\\"\u003eKeep it simple\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#52\\\"\u003eMake it easy to open\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#53\\\"\u003eUse high-quality materials\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#54\\\"\u003eConsider the environment\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#55\\\"\u003eTest your packaging\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"51\\\"\u003e1. Keep it simple\u003c/h3\u003e\\n\u003cp\u003eWhen it comes to product packaging design, less is almost always more. You want your packaging to be eye-catching and easy to understand, without being overly busy or complicated. Use clean lines and minimal graphics, and ensure your packaging clearly states what the product is and what it does. \u003c/p\u003e\\n\u003ch3 id=\\\"52\\\"\u003e2. Make it easy to open\u003c/h3\u003e\\n\u003cp\u003eYour packaging should be easy to open and use, without requiring special tools or effort. No one wants to struggle to open a fancy custom box or end up with damaged goods because it was too difficult to open. Keep this in mind when you’re designing your packaging, and make sure your target customer can open it easily. \u003c/p\u003e\\n\u003ch3 id=\\\"53\\\"\u003e3. Use high-quality materials\u003c/h3\u003e\\n\u003cp\u003eRegarding the perfect packaging, the materials you use are just as important as the design. You want your packaging made from high-quality materials that protect your product and make it easy to transport. Make sure to use durable materials that can withstand wear and tear and won’t degrade over time. \u003c/p\u003e\\n\u003ch3 id=\\\"54\\\"\u003e4. Consider the environment\u003c/h3\u003e\\n\u003cp\u003eMore and more consumers are looking for eco-friendly, sustainable retail packaging, so it’s important to consider the environment when designing your product packaging. Use recyclable materials whenever possible, and avoid using excessive packaging that will end up in the landfill. \u003c/p\u003e\\n\u003ch3 id=\\\"55\\\"\u003e5. Test your packaging\u003c/h3\u003e\\n\u003cp\u003eBefore you launch your product, it’s important to test your packaging to ensure it’s up to the task. Make sure your custom boxes can withstand shipping and handling, and that it protects your product from damage. \u003c/p\u003e\\n\u003ch2 id=\\\"8\\\"\u003eDesign better product packaging to stand out the crowd \u003c/h2\u003e\\n\u003cp\u003eYou’ve got a great product and a brand ready to get out there in front of customers. The packaging you decide to use will be the physical representation of your online business. It’s important to consider both the \u003ca href=\\\"/blog/what-is-logistics\\\"\u003elogistical\u003c/a\u003e as well as the aesthetic components of your packaging design.\u003c/p\u003e\\n\u003cp\u003eThough it can seem like a daunting task, just follow the basic steps outlined above and you’ll craft something great. If you’re working in-house, you can always ask for external help from design agencies or freelancers. Just be ready to make adjustments to your packaging as you find better options and suppliers and as your products evolve.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"9\\\"\u003eProduct packaging design FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhich software is best for packaging design?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eCanva\u003c/li\u003e\\n\u003cli\u003eAdobe Illustrator\u003c/li\u003e\\n\u003cli\u003eAdobe Photoshop \u003c/li\u003e\\n\u003cli\u003ePacdora\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do I make my product packaging stand out?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003eOpt for bold and bright colors aligned with your brand.\u003c/li\u003e\\n\u003cli\u003eCommunicate the product’s benefits. \u003c/li\u003e\\n\u003cli\u003eUse graphics or illustrations.\u003c/li\u003e\\n\u003cli\u003eExperiment with shapes. \u003c/li\u003e\\n\u003cli\u003eShow its recyclable properties. \u003c/li\u003e\\n\u003cli\u003eMake text clear and legible. \u003c/li\u003e\\n\u003cli\u003eShow your brand logo.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are the 7 types of packaging?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003ePaperboard boxes\u003c/li\u003e\\n\u003cli\u003eCorrugated boxes\u003c/li\u003e\\n\u003cli\u003ePrinted plastic boxes\u003c/li\u003e\\n\u003cli\u003eRigid boxes\u003c/li\u003e\\n\u003cli\u003eChipboard packaging boxes\u003c/li\u003e\\n\u003cli\u003ePoly bags\u003c/li\u003e\\n\u003cli\u003eFoil-sealed bags\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is packaging design for?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003ePackaging design is a functional way to hold, transport, and store your products. Ideally, your packaging design should also appeal to your customers and speak to your brand. This is what helps your product stand out.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do you do product packaging?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003eIdentify who your customer is.\u003c/li\u003e\\n\u003cli\u003eResearch the competition.\u003c/li\u003e\\n\u003cli\u003eIdentify your product requirements.\u003c/li\u003e\\n\u003cli\u003eCreate your package concept.\u003c/li\u003e\\n\u003cli\u003ePre-press and print your package.\u003c/li\u003e\\n\u003cli\u003eTest the package.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Learn the key steps to product packaging design, with tips and examples to create the best product packaging for your brand.\",\"\u003cimg alt=\\\"boxes on red background representing product packaging design\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/product_20packaging_20design.png?v=1723477167\\\"\u003e\\n\u003cp\u003eLearn the key steps to product packaging design, with tips and examples to create the best product packaging for your brand.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2653,\"_1186\":2660},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2665,2667,-5,2669],{\"_1831\":1867,\"_1868\":2666,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/product-packaging-design\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/product-packaging-design\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/product-packaging-design\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/product-packaging-design\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/product-packaging-design\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/product-packaging-design\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/product-packaging-design\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/product-packaging-design\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/product-packaging-design\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/product-packaging-design\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/product-packaging-design\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/product-packaging-design\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/product-packaging-design\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/comment-tirer-parti-des-solutions-d-emballage-personnalisees\\\"}\",{\"_1831\":1867,\"_1868\":2668,\"_1870\":1874},\"[{\\\"title\\\":\\\"What Is a Universal Product Code (UPC)? Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-a-universal-product-code\\\"},{\\\"title\\\":\\\"A Guide to Product Liability for Business Owners\\\",\\\"url\\\":\\\"blog/what-is-product-liability\\\"},{\\\"title\\\":\\\"What Is Fixed Cost? Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-fixed-cost\\\"},{\\\"title\\\":\\\"What Is Inventory Turnover? Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-inventory-turnover\\\"},{\\\"title\\\":\\\"A Guide to Employer Payroll Taxes for Business Owners\\\",\\\"url\\\":\\\"blog/a-guide-to-employer-payroll-taxes-for-business-owners\\\"},{\\\"title\\\":\\\"What Is an Employer Identification Number (EIN)? Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-an-employer-identification-number\\\"},{\\\"title\\\":\\\"What Is a Private Label? How Private Labeling Works\\\",\\\"url\\\":\\\"blog/what-is-private-label\\\"},{\\\"title\\\":\\\"Balance Sheet vs. Income Statement: What's the Difference?\\\",\\\"url\\\":\\\"blog/balance-sheet-vs-income-statement\\\"},{\\\"title\\\":\\\"Get To Know the 1099 Tax Form: Guidance for Business Owners\\\",\\\"url\\\":\\\"blog/1099-form\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"12 Aug 2024\",{\"_1831\":1832,\"_158\":2672,\"_1583\":2673,\"_334\":2674,\"_1836\":2675,\"_1838\":2676,\"_1848\":2679,\"_123\":2680,\"_1851\":2681,\"_1853\":2682,\"_1660\":2683,\"_1857\":2684,\"_1864\":2685,\"_1878\":2677,\"_1879\":2678,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2670,\"_1885\":2675},\"gid://shopify/Article/559456256034\",\"schedule-instagram-posts\",\"How To Schedule Instagram Posts Ahead of Time For Efficiency in 2025\",\"2024-08-12T07:00:00Z\",{\"_1831\":1840,\"_378\":2677,\"_1842\":2678,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/scheduleinsta_d05904b5-a619-451f-9313-177fee541dcd.jpg?v=1729280435\",\"alarm clock in the center of the frame, and on both sides are blank instagram posts: schedule instagram posts\",[2260],\"\u003cp\u003eRunning an online business is a juggling act. Between managing your store, wrangling supply chains, and keeping customers happy, finding time to post on Instagram when your audience is actually scrolling can feel impossible.\u003c/p\u003e\\n\u003cp\u003eBut here’s the thing: You don’t have to choose between running your business and nailing your Instagram strategy. With post scheduling, you can create content when it suits you and share it when it will make the biggest splash. Let’s dive into how to use this feature to boost your reach, engagement, and sales.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhy schedule your Instagram posts?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eHow to schedule Instagram posts natively\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eHow to schedule Instagram posts with Meta Business Suite\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eManaging scheduled Instagram posts\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e5 best Instagram scheduling tools\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eBest practices for scheduling Instagram posts\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eScheduling Instagram posts FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhy schedule your Instagram posts?\u003c/h2\u003e\\n\u003cp\u003eScheduling your Instagram posts isn’t just a time saver—it’s a game changer for your \u003ca href=\\\"h/blog/social-media-marketing-strategy\\\"\u003esocial media strategy\u003c/a\u003e. Here’s why:\u003c/p\u003e\\n\u003ch3\u003eSave time, stay focused\u003c/h3\u003e\\n\u003cp\u003eInstead of dropping everything to post, batch your content creation. You’ll streamline your process, avoid constant interruptions, and keep your focus where it matters most—growing your business.\u003c/p\u003e\\n\u003ch3\u003eKeep your feed consistent\u003c/h3\u003e\\n\u003cp\u003eYour followers crave consistency. With a regular posting schedule, you’ll keep your audience engaged and coming back for more. It’s a simple way to build \u003ca href=\\\"/blog/brand-loyalty\\\"\u003ebrand loyalty\u003c/a\u003e without breaking a sweat.\u003c/p\u003e\\n\u003ch3\u003eReach more eyes\u003c/h3\u003e\\n\u003cp\u003eUse Instagram Insights to uncover when your followers are most active, then schedule your posts to hit those peak times. The result? More impressions, wider reach, and better engagement.\u003c/p\u003e\\n\u003ch3\u003ePlan like a pro\u003c/h3\u003e\\n\u003cp\u003eRushing to post can lead to sloppy captions and missed opportunities. By scheduling, you can craft your messages carefully, plan for upcoming events or promotions, and ensure your content always puts its best foot forward.\u003c/p\u003e\\n\u003ccenter\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/T8P5Kl5Ee8s?si=UxhSOZp5MIsuQl0i\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\u003c/center\u003e\\n\u003ch2 id=\\\"2\\\"\u003eHow to schedule Instagram posts natively\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eSet up a professional Instagram account\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eCreate and edit your content\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eSchedule your post\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eScheduling Instagram posts is straightforward, even if you’re new to social media. Here’s how to get started:\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e1. Set up a professional Instagram account\u003c/h3\u003e\\n\u003cp\u003eConvert your personal Instagram account to a business profile:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eOpen the Instagram app and tap the menu button in the top right corner.\u003c/li\u003e\\n\u003cli\u003eTap “Settings,” then “Account types and tools.”\u003c/li\u003e\\n\u003cli\u003eSelect “Switch to a professional account.”\u003c/li\u003e\\n\u003cli\u003eFollow the prompts to choose your industry and add contact information.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eCreate a professional Instagram account in three easy steps.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"12\\\"\u003e2. Create and edit your content\u003c/h3\u003e\\n\u003col\u003e\\n\u003cli\u003eIn the Instagram app, tap the + button, then choose Post or Reel.\u003c/li\u003e\\n\u003cli\u003eRecord new content or upload existing media from your phone.\u003c/li\u003e\\n\u003cli\u003eAdd captions, effects, filters, music, text overlays, or AR elements.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"13\\\"\u003e3. Schedule your post\u003c/h3\u003e\\n\u003col\u003e\\n\u003cli\u003eTap the arrow (Android) or Next button (iPhone).\u003c/li\u003e\\n\u003cli\u003eSelect “Advanced settings” then “Schedule this post.”\u003c/li\u003e\\n\u003cli\u003eChoose a date and time (up to 75 days in advance)\u003c/li\u003e\\n\u003cli\u003eTap Done, then back, and finally, Schedule.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eSet a date and time for your Instagram post to go live.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eBy following these steps, you can efficiently plan and schedule your Instagram content, allowing you to focus on other aspects of your business while maintaining a consistent social media presence.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow to schedule Instagram posts with Meta Business Suite\u003c/h2\u003e\\n\u003cp\u003eMeta Business Suite allows you to schedule both Instagram and Facebook posts in one place. You can view all your scheduled content in a visual \u003ca href=\\\"/blog/122737797-how-to-social-media-content-calendar\\\"\u003esocial media calendar\u003c/a\u003e and create new posts directly within it. \u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eMeta Business Suite offers a handy visual calendar\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eHere’s how: \u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eLog into your Facebook business account at business.facebook.com.\u003c/li\u003e\\n\u003cli\u003eConnect your Instagram account to Meta Business Suite, if you haven’t already.\u003c/li\u003e\\n\u003cli\u003eNavigate to the “Planner” or “Content” section.\u003c/li\u003e\\n\u003cli\u003eClick “Create post.”\u003c/li\u003e\\n\u003cli\u003eChoose where to post the content.\u003c/li\u003e\\n\u003cli\u003eAdd your text, photos, videos, and links.\u003c/li\u003e\\n\u003cli\u003eIn scheduling options, turn on “Set date and time.”\u003c/li\u003e\\n\u003cli\u003eChoose your publish date and time.\u003c/li\u003e\\n\u003cli\u003eClick “Schedule” to finalize.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eSet your post’s publication date and time.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2 id=\\\"4\\\"\u003eManaging scheduled Instagram posts\u003c/h2\u003e\\n\u003cp\u003eNeed to edit a scheduled post? Here are two ways to do it.\u003c/p\u003e\\n\u003cp\u003eFrom your Instagram profile:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eGo to your profile in the app.\u003c/li\u003e\\n\u003cli\u003eTap the menu button in the top right corner.\u003c/li\u003e\\n\u003cli\u003eTap “Scheduled content.”\u003c/li\u003e\\n\u003cli\u003eTap the three dots beside the post you want to edit.\u003c/li\u003e\\n\u003cli\u003eChoose to “Reschedule,” “Share now,” or “Delete.”\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eManage your scheduled posts in a few taps.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eFrom the Create menu:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eTap the + button in the app.\u003c/li\u003e\\n\u003cli\u003eTap Post or Reel, then Scheduled.\u003c/li\u003e\\n\u003cli\u003eTap the content you want to change.\u003c/li\u003e\\n\u003cli\u003eChoose to Reschedule, Share now, or Delete.\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eThese methods give you flexibility to adjust your content strategy as needed.\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003e5 best Instagram scheduling tools\u003c/h2\u003e\\n\u003cp\u003eWhile Instagram’s built-in scheduler is a good start, it lacks some advanced features. Here are five popular \u003ca href=\\\"/blog/social-media-tools\\\"\u003esocial media management tools\u003c/a\u003e that offer more robust scheduling options:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://buffer.com/\\\"\u003e\u003cstrong\u003eBuffer\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Offers a browser extension for quick sharing, customizable posting schedules, and built-in analytics. \u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://www.hootsuite.com/en-gb\\\"\u003e\u003cstrong\u003eHootsuite\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Allows auto-posting and bulk scheduling. Provides custom recommendations for optimal posting times based on your audience analytics.\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://later.com/\\\"\u003e\u003cstrong\u003eLater\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Schedules feed posts, Reels, and Stories. Offers hashtag suggestions and a drag-and-drop content calendar. \u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://sproutsocial.com/\\\"\u003e\u003cstrong\u003eSprout Social\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Schedules various post types, including Stories and Reels. Features ViralPost technology for finding the \u003ca href=\\\"/blog/time-post-instagram\\\"\u003ebest time to post on Instagram\u003c/a\u003e, and a unified content calendar. \u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://www.socialpilot.co/\\\"\u003e\u003cstrong\u003eSocialPilot\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Enables bulk scheduling of up to 500 posts at once. Includes a content library and AI-powered assistant for generating captions, hashtags, and post ideas.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThese tools sync with multiple social platforms, making it easier to manage your content across channels.\u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003eBest practices for scheduling Instagram posts\u003c/h2\u003e\\n\u003cp\u003eScheduling shouldn’t drastically change your \u003ca href=\\\"/blog/social-media-marketing-strategy\\\"\u003esocial media marketing strategy\u003c/a\u003e. Keep these best practices in mind:\u003c/p\u003e\\n\u003ch3\u003eEngage with your followers\u003c/h3\u003e\\n\u003cp\u003eSet aside time to respond to comments and questions when your posts go live. This engagement builds your \u003ca href=\\\"/blog/brand-voice\\\"\u003ebrand voice\u003c/a\u003e and encourages followers to return.\u003c/p\u003e\\n\u003ch3\u003eSync across social channels\u003c/h3\u003e\\n\u003cp\u003eCoordinate your content across platforms using a social media management tool. This ensures consistent messaging and demonstrates professionalism.\u003c/p\u003e\\n\u003ch3\u003eDevelop quality content\u003c/h3\u003e\\n\u003cp\u003eUse the extra lead time to plan and create high-quality posts. Consider testing content internally before sharing with your \u003ca href=\\\"/blog/target-audience\\\"\u003etarget audience\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3\u003eAvoid overposting\u003c/h3\u003e\\n\u003cp\u003eMore isn’t always better. Posting too frequently can lead to \u003ca href=\\\"/blog/how-often-post-instagram\\\"\u003efollower fatigue\u003c/a\u003e. Aim for three to five posts per week to maintain engagement without overwhelming your audience.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\\\" target=\\\"_blank\\\"\u003eDiscover Shopify Collabs\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"7\\\"\u003eScheduling Instagram posts FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhy isn’t the schedule option showing on Instagram?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eMake sure you have an Instagram professional account (business or creator). If you do, try updating your app to the latest version. If this doesn’t work, it might be a temporary glitch.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs scheduling Instagram posts free?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eYes, it’s free. You just need a professional account (creator or business), which is also free to set up.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eAre there drawbacks to scheduling Instagram posts?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eScheduling too far in advance can make it harder to react to immediate changes or trends. Your posts might not reflect current customer preferences or inventory changes if scheduled too early.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do you pick the best time to schedule Instagram posts?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eUse Instagram Insights to see when your followers are most active and likely to engage. This data can help you schedule your posts for maximum impact and engagement.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Learn how to schedule instagram posts to save time with content planning. Here’s how to use it, complete with best practices for Instagram scheduling.\",\"\u003cimg alt=\\\"an alarm clock in the center of the frame, and on both sides are blank instagram posts: schedule instagram posts\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/scheduleinsta.jpg?v=1685567623\\\"\u003e\\n\u003cp\u003eLearn how to schedule instagram posts to save time with content planning. Here’s how to use it, complete with best practices for Instagram scheduling.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2674,\"_1186\":2681},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2686,-5,-5,2688],{\"_1831\":1867,\"_1868\":2687,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/schedule-instagram-posts\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/schedule-instagram-posts\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/schedule-instagram-posts\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/schedule-instagram-posts\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/schedule-instagram-posts\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/schedule-instagram-posts\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/schedule-instagram-posts\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/schedule-instagram-posts\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/schedule-instagram-posts\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/schedule-instagram-posts\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/schedule-instagram-posts\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/schedule-instagram-posts\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/schedule-instagram-posts\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/schedule-instagram-posts\\\"}\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},{\"_1831\":1832,\"_158\":2690,\"_1583\":2691,\"_334\":2692,\"_1836\":2693,\"_1838\":2694,\"_1848\":2697,\"_123\":2698,\"_1851\":2699,\"_1853\":2700,\"_1660\":2701,\"_1857\":2702,\"_1864\":2703,\"_1878\":2695,\"_1879\":2696,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2707,\"_1885\":2693},\"gid://shopify/Article/559594242082\",\"youtube-cpm\",\"What Is YouTube CPM? How Much YouTube Pays Creators in 2025\",\"2024-08-09T07:00:00Z\",{\"_1831\":1840,\"_378\":2695,\"_1842\":2696,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/youtube_20cpm_020a2de3-d210-40cc-b9fb-171fbe367454.png?v=1729525361\",\"a red screen full of coins: youtube cpm\",[2260],\"\u003cp\u003eAs a YouTube creator earning money from ad revenue, you’re likely crafting high-quality content and strategically timing your posts to maximize views.\u003c/p\u003e\\n\u003cp\u003eWhile you can’t directly control how much advertisers pay, understanding YouTube CPM can help you boost your ad revenue. \u003c/p\u003e\\n\u003cp\u003eThis guide will explain what CPM is, how it impacts creators, and strategies to increase your earnings from \u003ca href=\\\"https://www.shopify.com/blog/youtube-ads\\\"\u003eYouTube ads\u003c/a\u003e.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is YouTube CPM?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eHow to calculate YouTube CPM\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eHow does YouTube CPM impact creators?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eWhat factors influence YouTube CPM rates?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eHow to increase your YouTube CPM\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eYouTube’s monetization policies and CPM\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eUnderstanding YouTube CPM FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is YouTube CPM?\u003c/h2\u003e\\n\u003cp\u003eYouTube cost per mille (CPM) is the price advertisers pay for every 1,000 ad views on the platform. For instance, if an advertiser pays $12 for a video ad that receives 3,000 views, the CPM is ($12 / 3,000) x 1,000, or $4.\u003c/p\u003e\\n\u003cp\u003eAdvertisers purchase YouTube ad placements through Google AdSense auctions using CPM or cost-per-click (CPC) bidding strategies. CPM ads charge advertisers and pay creators based on impressions, while CPC ads are based on the number of clicks a video ad receives.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eHow to calculate YouTube CPM\u003c/h2\u003e\\n\u003cp\u003eYouTube’s ad revenue analytics display several key metrics, including impression-based CPM and playback-based CPM. Here’s how to calculate each: \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eImpression-based CPM = (total ad costs / total monetizable ad views ) x 1,000\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003ePlayback-based CPM = (total ad costs / total monetized playbacks ) x 1,000\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003ePlayback-based CPM uses the total number of monetized playbacks—instances when a user views a video during which an ad plays—instead of total ad views.\u003c/p\u003e\\n\u003cp\u003eIt’s important to note that CPM represents earnings before revenue sharing. \u003ca href=\\\"https://www.shopify.com/blog/how-much-does-youtube-pay\\\"\u003eYouTube pays\u003c/a\u003e content creators 55% of an ad’s CPM. Additionally, eligible views don’t include repeat views or those with a watch time of less than 30 seconds, so your total view count may be higher than the number of compensated views.\u003c/p\u003e\\n\u003ccenter\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/E3DjGxmWudo?si=PaLSLWCvnKM_JLw9\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\u003c/center\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow does YouTube CPM impact creators?\u003c/h2\u003e\\n\u003cp\u003eYouTube CPM directly impacts your earnings as a creator. You’ll receive 55% of an ad’s CPM, with YouTube taking the remaining 45%. To calculate your potential earnings, use this formula:\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eCreator pay = [(total number of eligible ad views / 1,000) x CPM] x .55\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003eLet’s break it down with an example: \u003c/p\u003e\\n\u003cp\u003eYour video hosts an \u003ca href=\\\"https://www.shopify.com/blog/cpm-marketing\\\"\u003ead with a CPM\u003c/a\u003e of $7 and gets 100,000 eligible views. The total revenue is (100,000 / 1,000) x $7 = $700. YouTube’s cut is $315 (45%), leaving you with $385 (55%). \u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003eWhat factors influence YouTube CPM rates?\u003c/h2\u003e\\n\u003cp\u003eWhile the average US CPM is around \u003ca href=\\\"https://www.emarketer.com/content/youtube-ad-rates\\\"\u003e$15.34\u003c/a\u003e, actual rates can vary significantly. Here are the key factors affecting YouTube ad CPM: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eIndustry: \u003c/strong\u003eSome niches command higher CPMs. Investing, makeup, health, and personal finance typically see higher rates. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eLocation:\u003c/strong\u003e CPM rates \u003ca href=\\\"https://isthischannelmonetized.com/data/youtube-cpm/\\\"\u003ediffer wildly by country\u003c/a\u003e. The US, Australia, Switzerland, and Norway consistently report high CPM rates.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAd placement: \u003c/strong\u003eNon-skippable ads often have higher CPMs than skippable ones. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eContent format. \u003c/strong\u003e\u003ca href=\\\"https://www.shopify.com/blog/youtube-shorts-monetization\\\"\u003eYouTube Shorts\u003c/a\u003e tend to \u003ca href=\\\"https://isthischannelmonetized.com/data/youtube-cpm/\\\"\u003epay less\u003c/a\u003e (2¢ to 15¢) than long-form YouTube videos.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSeasonality: \u003c/strong\u003eCPMs can spike during high-demand periods, like the holiday season (mid-November through December).\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003e\u003ca href=\\\"https://www.emarketer.com/content/youtube-ad-rates\\\"\u003eEMarketer reports\u003c/a\u003e the average US YouTube CPM is $15.34.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3\u003eAverage YouTube CPM rates by industry\u003c/h3\u003e\\n\u003cp\u003eAccording to \u003ca href=\\\"https://isthischannelmonetized.com/data/youtube-cpm/\\\"\u003erecent data\u003c/a\u003e, digital marketing and finance channels can see CPMs as high as $36.36. Other top-performing niches include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eEducation: $9.09\u003c/li\u003e\\n\u003cli\u003eHow-to and style: $6.36\u003c/li\u003e\\n\u003cli\u003eGaming: $4.55\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eOn the lower end, music-related content averages around $1.36, with entertainment, pets, and animal niches also seeing lower rates.\u003c/p\u003e\\n\u003ch3\u003eThe role of video quality and production in CPM\u003c/h3\u003e\\n\u003cp\u003eWhile YouTube doesn’t directly factor video quality into CPM calculations, it plays a crucial role in attracting and keeping viewers engaged. Creators need to constantly improve their video content to stand out, which has resulted in consumer demand for higher-quality content.\u003c/p\u003e\\n\u003cp\u003eDon’t feel pressured to invest in expensive equipment right away. Modern smartphones are capable of capturing great footage. Instead, focus on:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eCreating a professional backdrop\u003c/li\u003e\\n\u003cli\u003eHoning your \u003ca href=\\\"https://www.shopify.com/blog/how-to-make-videos\\\"\u003eediting skills\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eCrafting compelling scripts with strong hooks\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThese elements can significantly improve your content quality and, in turn, your viewership and earnings.\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003eHow to increase your YouTube CPM\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.shopify.com/blog/youtube-cpm#11\\\"\u003eSelect a niche with a higher average CPM\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.shopify.com/blog/youtube-cpm#12\\\"\u003eTarget countries with strong CPM rates\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.shopify.com/blog/youtube-cpm#13\\\"\u003eLeverage analytics\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.shopify.com/blog/youtube-cpm#14\\\"\u003eCreate advertiser-friendly content\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eYour potential earnings on YouTube depend on both your CPM and video views. Let’s look at a few strategies to \u003ca href=\\\"https://www.shopify.com/blog/how-to-get-more-subscribers-on-youtube\\\"\u003eearn more video views\u003c/a\u003e and boost your CPM rates and revenue.\u003c/p\u003e\\n\u003ch3\u003e1. Select a niche with a higher average CPM\u003c/h3\u003e\\n\u003cp\u003eAdvertisers pay more to reach viewers in certain industries. By creating content in these high-value niches, you can attract advertisers willing to pay premium rates:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eBeauty\u003c/li\u003e\\n\u003cli\u003eHealth\u003c/li\u003e\\n\u003cli\u003eInsurance\u003c/li\u003e\\n\u003cli\u003eReal estate\u003c/li\u003e\\n\u003cli\u003eEcommerce \u003c/li\u003e\\n\u003cli\u003eLegal services\u003c/li\u003e\\n\u003cli\u003eDigital marketing\u003c/li\u003e\\n\u003cli\u003eHome repair\u003c/li\u003e\\n\u003cli\u003ePersonal finance\u003c/li\u003e\\n\u003cli\u003eRetail\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eProducing high-quality videos in these areas can help you build a following that’s valuable to advertisers, potentially leading to higher CPM rates for your channel. \u003c/p\u003e\\n\u003ch3\u003e2. Target countries with strong CPM rates\u003c/h3\u003e\\n\u003cp\u003eCPM varies significantly by country. If you have knowledge or interest in a country with high CPM rates, consider creating content that appeals to viewers there. \u003c/p\u003e\\n\u003cp\u003eFor example:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eCreate videos about events, brands, or topics relevant to your target country\u003c/li\u003e\\n\u003cli\u003eTitle your videos in the country’s primary language\u003c/li\u003e\\n\u003cli\u003eFor a broader reach, consider uploading videos in multiple languages or using translation tools\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003e3. Leverage analytics\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.shopify.com/blog/6763696-youtube-analytics-10-ways-to-track-video-performance\\\"\u003eYouTube’s analytics\u003c/a\u003e are a goldmine of information. Under the Revenue tab, you’ll find data on: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eEstimated monetized playbacks\u003c/li\u003e\\n\u003cli\u003eAd revenue\u003c/li\u003e\\n\u003cli\u003eTotal estimated revenue (including channel memberships, YouTube Premium, and Superchat)\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eRegularly monitor these metrics to:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eEstablish your baseline CPM\u003c/li\u003e\\n\u003cli\u003eTrack fluctuations\u003c/li\u003e\\n\u003cli\u003eIdentify successful content strategies\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eFor instance, if you notice a CPM spike after launching a DIY home-improvement series, you might want to create more content in that vein.\u003c/p\u003e\\n\u003ccenter\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/ymD5M8w-drk?si=jak8HjYlzG9i5fsf\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\u003c/center\u003e\\n\u003ch3\u003e4. Create advertiser-friendly content \u003c/h3\u003e\\n\u003cp\u003eTo maximize your CPM, ensure your content aligns with YouTube’s advertiser-friendly content guidelines. Avoid topics that YouTube considers ineligible for ads, such as:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eDangerous or harmful acts\u003c/li\u003e\\n\u003cli\u003eDemeaning or derogatory content\u003c/li\u003e\\n\u003cli\u003eDrug-related content\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"6\\\"\u003eYouTube’s monetization policies and CPM\u003c/h2\u003e\\n\u003cp\u003eYou’ll need to join the YouTube Partner Program to \u003ca href=\\\"https://www.shopify.com/blog/198134793-how-to-make-money-on-youtube\\\"\u003emonetize your YouTube channel\u003c/a\u003e and start earning from ads. The requirements are:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eAt least 1,000 subscribers\u003c/li\u003e\\n\u003cli\u003eEither 4,000 valid public watch hours in the past 12 months \u003cem\u003eor\u003c/em\u003e 10 million valid public Shorts views in the past 90 days\u003c/li\u003e\\n\u003cli\u003eA connected AdSense account\u003c/li\u003e\\n\u003cli\u003eAcceptance of YouTube’s policies\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eRemember, only advertiser-friendly content can be monetized. This excludes videos with inappropriate language, violence, or harmful content.\u003c/p\u003e\\n\u003ch2\u003eAmplify your earnings with Shopify Collabs\u003c/h2\u003e\\n\u003cp\u003eWant to boost your income beyond YouTube ads? Shopify Collabs connects you with brands that match your vibe, helping you build affiliate relationships and track your earnings in one place.\u003c/p\u003e\\n\u003cp class=\\\"text-center\\\"\u003e\u003ca class=\\\"marketing-button\\\" href=\\\"https://www.shopify.com/collabs/find-brands\\\"\u003eLearn about Shopify Collabs\u003c/a\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"7\\\"\u003eUnderstanding YouTube CPM FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the average CPM on YouTube?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eAverage CPM varies by country. In the US, it’s around $15.34, but remember that this can fluctuate based on various factors.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhy do YouTube CPM rates fluctuate?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eSeveral factors cause CPM rates to change:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eViewer location\u003c/li\u003e\\n\u003cli\u003eSeasonal changes in advertiser demand\u003c/li\u003e\\n\u003cli\u003eMarket factors\u003c/li\u003e\\n\u003cli\u003eIntroduction of new ad formats\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eAre there any downsides to relying solely on YouTube CPM for monetization?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eWhile YouTube CPM can be lucrative, it has its limitations:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eYouTube takes a 45% cut of ad revenue.\u003c/li\u003e\\n\u003cli\u003eSome countries and industries have lower average CPM rates.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThat’s why it’s smart to diversify your income streams. Consider exploring other monetization methods, such as affiliate marketing or fan funding, to supplement your ad revenue.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow much money do you get per 1,000 views on YouTube?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eWith an average YouTube CPM of $15.34, and accounting for YouTube’s 45% cut, you could earn around $8.43 per 1,000 views. However, this is just an average—your actual earnings may vary.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow much does YouTube pay for one million views?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eEarnings can vary wildly, but \u003ca href=\\\"https://blog.hootsuite.com/how-much-does-youtube-pay-per-view/\\\" data-mce-href=\\\"https://blog.hootsuite.com/how-much-does-youtube-pay-per-view/\\\"\u003eestimates suggest\u003c/a\u003e creators can make between $5,000 and $7,000 per million views. This could sometimes go as high as $30,000, depending on factors like niche, audience location, and advertiser demand.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Learn why youtube CPM rates matter for YouTube content creators and how you can boost the CPM for your own channel.\",\"\u003cp\u003e\u003cimg alt=\\\"a red screen full of coins: youtube cpm\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/youtube_20cpm.png?v=1690485607\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eLearn why youtube CPM rates matter for YouTube content creators and how you can boost the CPM for your own channel.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2692,\"_1186\":2699},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2704,-5,-5,2706],{\"_1831\":1867,\"_1868\":2705,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/youtube-cpm\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/youtube-cpm\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/youtube-cpm\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/youtube-cpm\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/youtube-cpm\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/youtube-cpm\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/youtube-cpm\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/youtube-cpm\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/youtube-cpm\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/youtube-cpm\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/youtube-cpm\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/youtube-cpm\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/youtube-cpm\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/youtube-cpm\\\"}\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"9 Aug 2024\",{\"_1831\":1832,\"_158\":2709,\"_1583\":2710,\"_334\":2711,\"_1836\":2712,\"_1838\":2713,\"_1848\":2716,\"_123\":2717,\"_1851\":2718,\"_1853\":2719,\"_1660\":2720,\"_1857\":2721,\"_1864\":2722,\"_1878\":2714,\"_1879\":2715,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2729,\"_1885\":2712},\"gid://shopify/Article/7076768\",\"7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\",\"How To Get a Prototype Made \u0026 Protect Your Design\",\"2024-08-07T07:30:00Z\",{\"_1831\":1840,\"_378\":2714,\"_1842\":2715,\"_1844\":1845,\"_1846\":2050},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-ge-a-prototype-made.jpg?v=1729525765\",\"how to get a prototype made\",[1942,1602],\"\\n\u003cp\u003eYou’ve got a great idea for a new product that’s not already made. Before asking a manufacturer to make it, you need a prototype—the first, unreleased version of your product. \u003c/p\u003e\\n\u003cp\u003eMany entrepreneurs bypass the prototyping stage because they’re eager to sell and start making money from their invention. However, creating a prototype saves time and money in the long term. You’ll iron out any \u003ca href=\\\"/blog/product-development-process\\\" target=\\\"_blank\\\"\u003eproduction issues\u003c/a\u003e, understand accurate costings, and rectify problems before your customers see your product first hand. \u003c/p\u003e\\n\u003cp\u003eUnsure on how to create the first physical version of your product? This guide shares the prototype development process so you can start mass production confidently.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is a prototype?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eWhy do I need a prototype?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eHow to get a prototype made\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eHow to get prototype made FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/ZAkzpufECpA?si=JGDrQ__l-JBRvm83\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is a prototype?\u003c/h2\u003e\\n\u003cp\u003eA prototype is an early, unreleased version of your product. Entrepreneurs make prototypes to see what the finished product would look like, resolve any incorrect or faulty functions, and gather feedback from their target market before investing in mass production.\u003c/p\u003e\\n\u003cp\u003eThere are two types of prototypes you can build:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eVisual prototypes\u003c/strong\u003e, also known as virtual prototypes, which show how your product will look \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eFunctional prototypes\u003c/strong\u003e, also known as working models, which show how your product will work\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eAccording to \u003ca href=\\\"https://tim.blog/\\\" target=\\\"_blank\\\"\u003eTim Ferriss\u003c/a\u003e, author of \u003cem\u003eThe 4-Hour Work Week\u003c/em\u003e, “You don’t always need both. You need to understand the purpose of your prototype. Is it for you to assess manufacturing? Is it to sell it back to clients? Is it to test it or sell it on Kickstarter? You need to know your objective and have that in mind first.”\u003c/p\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003eYou need to understand the purpose of your prototype. Is it for you to assess manufacturing? Is it to sell it back to clients? Is it to test it or sell it on Kickstarter? You need to know your objective and have that in mind first.\u003c/p\u003e\\n\u003cfooter\u003e\u003ccite\u003eTim Ferriss\u003c/cite\u003e\u003c/footer\u003e\\n\u003c/blockquote\u003e\\n\u003ch2 id=\\\"2\\\"\u003eWhy do I need a prototype?\u003c/h2\u003e\\n\u003cp\u003eWhile prototyping can seem like an unnecessary delay, creating basic prototypes before mass manufacturing processes can save money in the long run. Here’s why.\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eFind and rectify issues before your customers experience them.\u003c/strong\u003e If you’re designing an iPhone battery case, you might find out the battery size makes the phone unsteady when placed onto a surface. That wouldn’t be obvious if you didn’t make a prototype first.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eHelp with market research.\u003c/strong\u003e Give a prototype to your target audience and gather feedback before you invest more time and money in production. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eReduce business risk.\u003c/strong\u003e Avoid spending thousands of dollars on a product you don’t know sells or works. Get photos of a prototype before it’s available for sale and \u003ca href=\\\"/blog/shopify-pre-orders\\\" target=\\\"_blank\\\"\u003erun a presale\u003c/a\u003e to analyze demand.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSecure investment.\u003c/strong\u003e If you need \u003ca href=\\\"/capital\\\" target=\\\"_blank\\\"\u003efunding for your small business\u003c/a\u003e, potential investors will look at a prototype to see whether your product or business is worth investing in. It’s more tangible than just a business plan.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"3\\\"\u003eHow to get a prototype made\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#protect-your-intellectual-property\\\"\u003eProtect your intellectual property\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#create-a-virtual-product-prototype\\\"\u003eCreate a virtual product prototype\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#build-your-physical-prototype\\\"\u003eBuild your physical prototype\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#evaluate-costs\\\"\u003eEvaluate costs\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#get-feedback\\\"\u003eGet feedback\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#test-and-refine-your-prototype\\\"\u003eTest and refine your prototype\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#launch-a-minimum-viable-product\\\"\u003eLaunch a minimum viable product\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"protect-your-intellectual-property\\\"\u003e1. Protect your intellectual property\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.shopify.com/blog/199035593-ecommerce-intellectual-property-protection\\\" target=\\\"_blank\\\"\u003eIntellectual property\u003c/a\u003e laws protect your inventions. Some suppliers are cutthroat—they can take your \u003ca href=\\\"/blog/product-ideas\\\" target=\\\"_blank\\\"\u003eproduct idea\u003c/a\u003e and make it themselves if it’s not legally considered yours.\u003c/p\u003e\\n\u003cp\u003eProtect yourself in the early stages of prototyping by protecting your product design. Enlist the help of an IP lawyer to \u003ca href=\\\"/blog/trademarks-small-business\\\" target=\\\"_blank\\\"\u003etrademark\u003c/a\u003e and \u003ca href=\\\"/blog/aqua-vault-patenting-a-product-idea\\\" target=\\\"_blank\\\"\u003epatent-protect\u003c/a\u003e your design. You’ll need to file a provisional patent application, write documentation to prove you made the product, and have it signed and dated before the prototyping process begins.\u003c/p\u003e\\n\u003ch3 id=\\\"create-a-virtual-product-prototype\\\"\u003e2. Create a virtual product prototype\u003c/h3\u003e\\n\u003cp\u003eOnce your prototype design is protected, flesh out the product idea visually so you can see what does (or doesn’t) need to be included in your visual prototyping brief.\u003c/p\u003e\\n\u003cp\u003eThe easiest way to create a digital prototype is with a pen and paper. Sketch out what the product will look like, including its core features, functionality, and potential materials. You could also use visual prototyping software like \u003ca href=\\\"https://www.figma.com/prototyping/\\\" target=\\\"_blank\\\"\u003eFigma\u003c/a\u003e or \u003ca href=\\\"https://vectr.com/\\\"\u003eVectr\u003c/a\u003e, though these have steeper learning curves.\u003c/p\u003e\\n\u003ch3 id=\\\"build-your-physical-prototype\\\"\u003e3. Build your physical prototype\u003c/h3\u003e\\n\u003cp\u003eNext, it’s time to develop a physical version of your product prototype. There are three ways to do this.\u003c/p\u003e\\n\u003ch4\u003eMake a DIY prototype\u003c/h4\u003e\\n\u003cp\u003eGather raw materials needed to make the product and build the prototype yourself. This can be done with inexpensive materials like paper, cardboard, or plastic. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003ePros of DIY prototypes:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eIt’s cheaper since you don’t need to pay outsourcing fees.\u003c/li\u003e\\n\u003cli\u003eThere’s no risk of a third-party supplier stealing your product idea.\u003c/li\u003e\\n\u003cli\u003eEasily test and reiterate your physical prototype as many times as you’d like.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003eCons of DIY prototypes:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eA high level of skill is needed to build a prototype from scratch.\u003c/li\u003e\\n\u003cli\u003eRaw materials can be more expensive if you’re sourcing small quantities.\u003c/li\u003e\\n\u003cli\u003eThere’s nobody to bounce ideas off of, which can make the iterative process time consuming.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003eFind a prototyping supplier or manufacturer\u003c/h4\u003e\\n\u003cp\u003eFind professional prototype makers if you’d prefer not to go the DIY route. \u003c/p\u003e\\n\u003cp\u003eIf you’re producing gym leggings, for example, find a seamstress to create the prototype. It takes the pressure off a DIY prototype and allows you to lean on the expertise of established companies who go through the prototype development process regularly. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003ePros of outsourcing a prototype:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eSave time and lean on the expertise of established prototype companies. \u003c/li\u003e\\n\u003cli\u003eUse their connections with raw material suppliers or manufacturers.\u003c/li\u003e\\n\u003cli\u003eCreate true-to-life working prototypes to make testing easier and more accurate. \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003eCons of outsourcing a prototype:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eIt can be expensive.\u003c/li\u003e\\n\u003cli\u003eIt’s difficult to find a prototype designer you can trust \u003c/li\u003e\\n\u003cli\u003eThere’s a risk of a third-party prototyping supplier stealing your design (especially if you haven’t made them sign a non-disclosure agreement).\u003c/li\u003e\\n\u003cli\u003eIt’s hard, costly, and time consuming to pivot.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eArguably, the hardest part of outsourcing the prototyping process is \u003ca href=\\\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\\\" target=\\\"_blank\\\"\u003efinding the right manufacturer\u003c/a\u003e. Tim Ferriss advises, “Visit a trade show dedicated to the industry you’re considering getting into, because you will see all of the most reputable distributors and manufacturers at that single event. \u003c/p\u003e\\n\u003cp\u003e“Once you’ve found a number of manufacturers, put out a proposal to all of them, and let them know you’re putting out multiple proposals. Chances are, you’re not going to impress them if you have a limited budget to put into a first manufacturing run.”\u003c/p\u003e\\n\u003ch4\u003eTry 3D printing \u003c/h4\u003e\\n\u003cp\u003eUse a 3D printer to make a physical version of your computer aided design. It’s a rapid prototyping process that uses cheap materials—such as plastic, rubber, or nylon—to create visual versions of your invention.\u003c/p\u003e\\n\u003cp\u003eSome 3D printing shops also offer rapid prototyping services so you can quickly produce and iterate on physical models. \u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003ePros of 3D prototyping:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003ePrototyping is cost-effective once you have the machine.\u003c/li\u003e\\n\u003cli\u003eIt’s eco-friendly—3D printing has a smaller carbon footprint than full scale manufacturing.\u003c/li\u003e\\n\u003cli\u003eUnlike traditional injection molding, rapid prototyping makes it extremely fast to make and reiterate a physical prototype. \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003eCons of 3D prototyping:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eYou’re limited to small items/range of materials.\u003c/li\u003e\\n\u003cli\u003eYou need to be literate with computer software and industrial equipment. \u003c/li\u003e\\n\u003cli\u003eYou’ll need access to a 3D printer or expensive CNC machining technology.\u003c/li\u003e\\n\u003cli\u003eIt’s difficult to make a functional prototype using 3D printing (e.g., a camera if you’re 3D product prototyping the design).\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"evaluate-costs\\\"\u003e4. Evaluate costs\u003c/h3\u003e\\n\u003cp\u003eWhichever route you choose to manufacture your first prototype, Charlotte Dickinson, founder of Minus Eyewear, advises: “Use the exact materials that your product will be made in. This will bring to light any unforeseen issues.\u003c/p\u003e\\n\u003cp\u003e“For example, our first sample prototypes were made of an acetate which had a slightly different formula. When some of our pattern details were milled into our actual acetate material, it was a little bit more brittle which created tiny imperfections and consistency issues.”\u003c/p\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003eUse the exact materials that your product will be made in. This will bring to light any unforeseen issues.\u003c/p\u003e\\n\u003cfooter\u003e\u003ccite\u003eCharlotte Dickinson\u003c/cite\u003e\u003c/footer\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003eThe added benefit to this is it makes your \u003ca href=\\\"/blog/pricing-strategies\\\" target=\\\"_blank\\\"\u003epricing strategy\u003c/a\u003e easier to determine. Based on the prototyping cost, how much will it cost to make the final product? What can you resell for? Do the profit margins make sense?\u003c/p\u003e\\n\u003cp\u003eUse Shopify’s \u003ca href=\\\"/tools/profit-margin-calculator\\\" target=\\\"_blank\\\"\u003efree profit margin calculator\u003c/a\u003e to make sure you’ll have money left after manufacturing costs are taken into account. You are in business to make money, after all.\u003c/p\u003e\\n\u003cem\u003eMake sure you’re left with some profit after subtracting manufacturing costs from your sale price.\u003c/em\u003e\\n\u003cp\u003eTim Ferriss adds, “If you’re going to prototype through a manufacturer, order a small batch. I would just emphasize the point that you should not get seduced by per unit costs.\u003c/p\u003e\\n\u003cp\u003e“Just because you’ll save $1 per unit if you do 1,000 instead of 100, until you know for a fact that you can build the demand, or find demand, and fill that demand, acquire customers profitably—all of that you should only manufacture in small batches.\u003c/p\u003e\\n\u003cp\u003e“If you end up with a lot of inventory you can’t clear out and you have to pay invoices net 30, you can go out of business really fast. You have to be smart at cash flow.”\u003c/p\u003e\\n\u003cp\u003eTim continues, “If you end wanting to tweak the product, which will almost always happen, you realize there’s a defect, customers don't like feature A, B, or C, or you left something off the label, you need to know or have the ability to pivot and change the product without having to throw out 1,000 units.”\u003c/p\u003e\\n\u003ch3 id=\\\"get-feedback\\\"\u003e5. Get feedback\u003c/h3\u003e\\n\u003cp\u003eOnce you’ve got your first prototype built, quiz your target market for feedback. \u003c/p\u003e\\n\u003cp\u003eFamily and friends are likely to say they would buy your prototype because they don’t want to hurt your feelings. Plus, if they’re not the type of person who’d get value from the end product, asking them for feedback on a prototype won’t allow you to uncover issues your ideal customer would.\u003c/p\u003e\\n\u003cp\u003eIdentify your \u003ca title=\\\"target market\\\" href=\\\"/blog/target-market\\\"\u003etarget market\u003c/a\u003e by:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eHosting focus groups in your local area.\u003c/li\u003e\\n\u003cli\u003ePoaching a competitors’ customer base or social media following.\u003c/li\u003e\\n\u003cli\u003ePutting out a call for beta testers in communities your target audience interacts with. \u003c/li\u003e\\n\u003cli\u003eSurveying existing customers if you already \u003ca href=\\\"/blog/how-to-sell-online\\\" target=\\\"_blank\\\"\u003esell online\u003c/a\u003e.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eAsk whether they’d buy the product, what they’d change, how they’d improve it, and how much they’d pay. Use their answers to refine your next prototype.\u003c/p\u003e\\n\u003cp\u003eVarun Sharma, co-founder and CMO of \u003ca href=\\\"https://laumieregourmet.com/\\\" target=\\\"_blank\\\"\u003eLaumière Gourmet Fruits,\u003c/a\u003e says, “I believe all feedback you get should be taken with a pinch of salt and analyzed on the impact across the entire customer base. Once we were able to channel feedback better, the process itself got easier.\u003c/p\u003e\\n\u003cp\u003e“People truly enjoy being asked for their feedback. It helps build a strong relationship with them and they provide feedback that makes the prototyping process so much easier.”\u003c/p\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003ePeople truly enjoy being asked for their feedback. It helps build a strong relationship with them.\u003c/p\u003e\\n\u003cfooter\u003e\u003ccite\u003eVarun Sharma\u003c/cite\u003e\u003c/footer\u003e\\n\u003c/blockquote\u003e\\n\u003ch3 id=\\\"test-and-refine-your-prototype\\\"\u003e6. Test and refine your prototype\u003c/h3\u003e\\n\u003cp\u003eTake the feedback you’ve already gathered and pair it with rigorous testing of your prototype. \u003c/p\u003e\\n\u003cp\u003eMyriam Leblanc, founder of \u003ca href=\\\"https://bloire.com\\\" target=\\\"_blank\\\"\u003eBloire\u003c/a\u003e, says, “I think what can be discouraging for people who have never developed products is the number of iterations and samples you need to get through to create a good product. \u003c/p\u003e\\n\u003cp\u003e“Even for something as simple as a cat toy, I had to make almost 50 designs before I ended up mass-producing seven toys. You must keep your eye on the goal and focus on the key elements you want your product to have. Your first prototype will probably not have the 50 functions you’d like and deciding when to take away a function can be hard-braking. It can be a hard process, but you must stick with it.”\u003c/p\u003e\\n\u003cp\u003eInstead of using the product for 15 minutes and concluding the test, give a working final prototype to your target market to test in real life. Incorporate their feedback into the next version.\u003c/p\u003e\\n\u003cp\u003eLet’s put that into practice and say you’re giving your target market an early prototype of your anti-fraud wallets. Testers say the wallet achieves the goal of preventing fraudsters from cloning their contactless cards, but another issue cropped up: the wallet was too big to fit in a women’s standard-sized purse. \u003c/p\u003e\\n\u003cp\u003eGo back to the drawing board and create another basic prototype. Can you re-run the manufacturing process to make a smaller wallet without compromising on its functionality?\u003c/p\u003e\\n\u003ch3 id=\\\"launch-a-minimum-viable-product\\\"\u003e7. Launch a minimum viable product\u003c/h3\u003e\\n\u003cp\u003eNot every new product needs to be perfect before you start selling. Once your prototype makes the MVP stage, create an online store and start selling to the general public to \u003ca href=\\\"https://www.salesforce.com/blog/mvp-ecommerce/\\\" target=\\\"_blank\\\"\u003eget early adopters\u003c/a\u003e. It’ll act as the final seal of validation before investing in mass production.\u003c/p\u003e\\n\u003cp\u003eChoose an ecommerce platform like \u003ca href=\\\"/\\\"\u003eShopify\u003c/a\u003e, create an online storefront, and start promoting your products. You might not get hundreds of sales overnight, but a few orders can quickly \u003ca href=\\\"/blog/validate-product-ideas\\\" target=\\\"_blank\\\"\u003evalidate your idea\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eAs Varun Sharma, co-founder and CMO of Laumière Gourmet Fruits, summarizes, “If you’ve waited to perfect your product before shipping out the first physical product, you’re doing it wrong. Put out what you have to share. Get feedback fast and continue to iterate till your product gets better.”\u003c/p\u003e\\n\u003ch2\u003eStart making prototypes today\u003c/h2\u003e\\n\u003cp\u003eThe prototyping process can be long and expensive, but it saves you time and money in the long run. The most important thing? If you’re working with third-party prototype makers, confirm your intellectual property is legally protected.\u003c/p\u003e\\n\u003cp\u003eDon’t stop once you’ve made the first prototype. Gather feedback from your target market and validate your product idea before investing in mass production. Launch this MVP through \u003ca href=\\\"/blog/start-online-store\\\" target=\\\"_blank\\\"\u003eyour online store\u003c/a\u003e to start making money from your invention.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eStart selling your products on Facebook\u003c/p\u003e\\n\u003cp\u003eShopify comes with powerful tools that help you list, promote and sell products on Facebook and Instagram. Create product collections, showcase your brand and products, and make sales on Facebook and Instagram from one place.\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/facebook-instagram?itcat=coreblog\u0026amp;itterm=shopify-facebook-instagram-sales-channel-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eStart selling on Facebook\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"4\\\"\u003eHow to get prototype made FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow much does it cost to get a prototype made?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003ePrototype costs are often higher than full-scale production because you don’t benefit from high volume discounts. The cheapest method is to build prototypes yourself. That way, you’ll only have to pay for raw materials.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWho can help me create a prototype?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003e3D printing companies\u003c/li\u003e\\n\u003cli\u003eVisual prototyping software\u003c/li\u003e\\n\u003cli\u003eSpecialist prototyping companies\u003c/li\u003e\\n\u003cli\u003ePrototype designers\u003c/li\u003e\\n\u003cli\u003ePatent attorneys\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do I get a prototype of my idea made?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eGet an initial sketch of your design on paper\u003c/li\u003e\\n\u003cli\u003eUse digital prototyping tools\u003c/li\u003e\\n\u003cli\u003eTry 3D printing\u003c/li\u003e\\n\u003cli\u003eBuild a minimum viable product\u003c/li\u003e\\n\u003cli\u003eOutsource your prototype to experts\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the purpose of a prototype?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003ePrototyping happens at the start of the product development process. Its purpose is to iron out any issues you might have in full-scale production, which saves time and money in the long term.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"You’ve got an idea for a new product that’s not already made. Before asking a manufacturer to make it, you need to get a prototype made. It’ll save time and money in the long term. This guide shares how to do it.\",\"\u003cp\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-ge-a-prototype-made.jpg?v=1663983674\\\" alt=\\\"how to get a prototype made\\\"\u003eYou’ve got an idea for a new product that’s not already made. Before asking a manufacturer to make it, you need to get a prototype made. It’ll save time and money in the long term. This guide shares how to do it.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2711,\"_1186\":2718},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2723,2725,-5,2727],{\"_1831\":1867,\"_1868\":2724,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\\\"}\",{\"_1831\":1867,\"_1868\":2726,\"_1870\":1874},\"[{\\\"title\\\":\\\"Pre-Orders Add to Your Bottom Line—How Do They Work?\\\",\\\"url\\\":\\\"blog/shopify-pre-orders\\\"},{\\\"title\\\":\\\"Get a FREE professional logo for your brand\\\",\\\"url\\\":\\\"tools/logo-maker\\\"},{\\\"title\\\":\\\"Discover creative and unique slogans for your brand\\\",\\\"url\\\":\\\"tools/slogan-maker\\\"},{\\\"title\\\":\\\"Wow your customers by making your product photography perfect\\\",\\\"url\\\":\\\"tools/image-resizer\\\"},{\\\"title\\\":\\\"Website Builder \u0026 Website Maker by Shopify\\\",\\\"url\\\":\\\"website/builder\\\"}]\",{\"_1831\":1867,\"_1868\":2728,\"_1870\":1877},\"[{\\\"title\\\":\\\"How To Find Private Label Products and Start Selling\\\",\\\"tags\\\":[\\\"Find an Idea\\\"],\\\"handle\\\":\\\"private-label\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/private_20label.png?v=1697568765\\\",\\\"imageAltText\\\":\\\"A blank red label on a red background, representing private label products.\\\",\\\"modifiedAt\\\":\\\"2023-10-17\\\",\\\"contentHtml\\\":\\\"\\\"}]\",\"7 Aug 2024\",{\"_1831\":1832,\"_158\":2731,\"_1583\":2732,\"_334\":2733,\"_1836\":2734,\"_1838\":2735,\"_1848\":2738,\"_123\":2740,\"_1851\":2741,\"_1853\":2742,\"_1660\":2743,\"_1857\":2744,\"_1864\":2745,\"_1878\":2736,\"_1879\":2737,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2749,\"_1885\":2734},\"gid://shopify/Article/559315681314\",\"augmented-reality-apps\",\"11 Augmented Reality (AR) Apps and Their Benefits 2025\",\"2024-07-31T07:30:00Z\",{\"_1831\":1840,\"_378\":2736,\"_1842\":2737,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/augmented-reality-apps_b52ce377-da5b-487f-b064-244934dfab4b.jpg?v=1739920416\",\"three mirrored screens for a smartphone-esque shapes: augmented reality apps\",[2739],\"Conversion\",\"\u003cp\u003eAnyone who’s had the thrill of catching a wild Pikachu on their street corner while playing Pokémon Go, the popular mobile game, has experienced augmented reality.\u003c/p\u003e\\n\u003cp\u003eThe market for technologies like augmented and virtual reality is expected to be worth more than \u003ca href=\\\"https://www.statista.com/statistics/591181/global-augmented-virtual-reality-market-size/\\\"\u003e$250 billion\u003c/a\u003e by 2028, and ecommerce businesses have good reasons to invest. It can increase your bottom line by improving sales and reducing product returns—but only if you’re using the right AR technology.\u003c/p\u003e\\n\u003cp\u003eThere are plenty of options for ecommerce businesses that want to incorporate AR features into their websites. Here are 11 of the most popular augmented reality apps you can choose from, with examples of how to use them.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is augmented reality?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e11 best augmented reality (AR) apps\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eTop uses for AR apps in ecommerce\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eBenefits of augmented reality applications for ecommerce sites\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eAugmented reality apps FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is augmented reality?\u003c/h2\u003e\\n\u003cp\u003eAugmented reality (AR) apps enhance real-world environments by overlaying them with digital content to provide interactive experiences. In retail, AR apps allow consumers to visualize products in their own space before purchasing. This technology can improve customer engagement, inform decisions, and drive sales by offering innovative shopping experiences that bridge the gap between online and offline retail.\u003c/p\u003e\\n\u003cp\u003eUnlike \u003ca href=\\\"/blog/117542085-why-virtual-reality-is-a-whole-lot-more-important-than-you-think\\\"\u003evirtual reality (VR)\u003c/a\u003e, which creates an entirely immersive computer-generated environment, AR combines computer-generated imagery with the real world.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eCreate immersive shopping experiences with Shopify AR\u003c/p\u003e\\n\u003cp\u003eGive shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Showcase realistic, interactive versions of your products and let shoppers get a true sense of the size, scale, and detail of your products.\u003c/p\u003e\\n\u003cp\u003e\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/ar\\\" target=\\\"_blank\\\"\u003eUse Shopify AR\u003c/a\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"2\\\"\u003e11 best augmented reality apps\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eShopify AR\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eGoogle Lens\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eThreeKit\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eVuforia\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eGIPHY World\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eARuler\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eAugment\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003eIKEA Place\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003eHouzz\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003eZapworks\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003eYouCam Makeup\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eExplore some of the most popular AR apps on the market: \u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e1. Shopify AR\u003c/h3\u003e\\n\u003ccenter\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/ntX0cOr4r08?si=9z4jVWF_TdaJ-GlK\\\" title=\\\"YouTube video player\\\"\u003e\u003c/iframe\u003e\u003c/center\u003e\\n\u003cp\u003eShopify offers an AR tool, \u003ca href=\\\"https://www.shopify.com/ar\\\"\u003eShopify AR\u003c/a\u003e, that integrates with your Shopify ecommerce site. Users can overlay images, 3D models, and videos of your products onto their live surroundings using desktop or mobile devices. Notable brands that use it include Allbirds, Pure Cycles, Arthaus, and Instant Pot.\u003c/p\u003e\\n\u003cp\u003eShopify’s AR app allows you to add images or models directly to product pages or by using \u003ca href=\\\"https://help.shopify.com/en/manual/custom-data/metafields\\\"\u003emetafields\u003c/a\u003e—so the models map to a specific product category, and make the products more discoverable by visitors on your site, on marketplaces, and on search engines.\u003c/p\u003e\\n\u003cp\u003eThe Shopify App Store is also home to several other of the best \u003ca href=\\\"https://apps.shopify.com/categories/selling-products-product-display-3d-ar-vr\\\"\u003eAR apps\u003c/a\u003e, including a 3D model viewer, virtual eyewear try-on tool, and 3D virtual store creator. And because they integrate with your ecommerce store, you won’t have to leave Shopify to offer AR to your online shoppers.\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e2. Google Lens\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003eGoogle Lens helps shoppers find something they’ve seen. \u003cem\u003e\u003ca href=\\\"https://lens.google/#shopping\\\"\u003eGoogle\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eGoogle Lens allows users to take pictures of objects and search for them online using image recognition technology. People can download Google Lens on their iOS or Android devices to identify unknown products that interest them.\u003c/p\u003e\\n\u003cp\u003eYou can integrate the Google Lens app with your ecommerce site, driving sales by connecting customers with outfits, furniture, or other goods they see out in the world.\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e3. Threekit\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003eThreekit helps retailers make 3D models of their products. \u003cem\u003e\u003ca href=\\\"https://www.threekit.com/\\\"\u003eThreekit\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eThreekit helps businesses build 3D models of products to display on ecommerce sites. \u003c/p\u003e\\n\u003cp\u003eWith Threekit models, customers can view all angles of a product and try different styles, sizes, or colors. The platform lets customers test 3D models in their homes or other spaces by superimposing the objects over personal photos or videos.\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e4. Vuforia\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003eVuforia Engine helps retailers design their own AR shopping experiences. \u003cem\u003e\u003ca href=\\\"https://www.ptc.com/en/products/vuforia\\\"\u003ePTC\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eVuforia Engine is a software development tool that allows brands to create augmented reality experiences. You could use it to create 3D models of your products or allow online shoppers to customize product attributes (such as the color or materials) on your product pages.\u003c/p\u003e\\n\u003cp\u003eThat said, Vuforia is geared toward enterprise brands. It might be more difficult to get to grips with the AR software if you don’t already have some knowledge of how the technology works. \u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e5. GIPHY World\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003eGIPHY has one of the world’s largest collections of GIFs. \u003cem\u003e\u003ca href=\\\"https://apps.apple.com/us/app/giphy-world-ar-gif-stickers/id1279438563\\\"\u003eApple App Store\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eGIPHY World is an AR app from GIPHY, the most popular website for finding and creating GIFs. It allows you to place GIFs on an overlay of your camera stream. It’s available for Oculus and Vive headsets, as well as devices that download apps from the Apple App Store.\u003c/p\u003e\\n\u003cp\u003eThe biggest advantage of GIPHY World is that GIFs in its library (all \u003ca href=\\\"https://giphy.com/about\\\"\u003e10 billion+\u003c/a\u003e of them) are available to experience in 3D. In an ecommerce context, that means you can create your own GIF, upload it to GIPHY, and let customers see your products in their environment through the GIPHY World app. \u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003e6. ARuler\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003eMeasure whether a product fits in your space using ARuler. \u003cem\u003e\u003ca href=\\\"https://apps.apple.com/us/app/aruler-measure-distances/id1252413024\\\"\u003eApple App Store\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eARuler is an augmented reality app that lets users measure the distance between two points. It’s ideal if online shoppers are debating whether a product will fit in the place they’re planning.\u003c/p\u003e\\n\u003cp\u003eIf you’re \u003ca href=\\\"https://www.shopify.com/sell/furniture\\\"\u003eselling furniture online\u003c/a\u003e, for example, customers might be hesitant to purchase a sofa if they’re unsure that it will fit in their lounge area. You could divert them to the ARuler app. It will measure the gap they have available (in their preferred unit: metric or imperial) so that they can be confident the sofa they purchase is the right size. \u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e7. Augment\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003eAugment turns product images into 3D models. \u003cem\u003e\u003ca href=\\\"https://www.augment.com/solutions/commerce/\\\"\u003eAugment\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eAugment has its own AR technology that’s specifically designed for ecommerce merchants. Its Web 3D feature allows shoppers to view your product from any angle—without having to leave your online store to download another app. \u003c/p\u003e\\n\u003cp\u003eAugment’s 3D Factory tool can also help you turn two or three static images into 3D models. And you can do it at scale: Augment allows brands to upload a list of your shop’s products that need 3D models. After that, you can add the models to your online store from your 3D Vault so that your prospective customers can use them in purchasing decisions.\u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e8. IKEA Place\u003c/h3\u003e\\n\u003ccenter\u003e\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/UudV1VdFtuQ?si=jlNLGkRqbzXxeohR\\\" title=\\\"YouTube video player\\\"\u003e\u003c/iframe\u003e\u003c/center\u003e\\n\u003cp\u003eIKEA was one of the first brands to foray into the world of AR. Launched back in 2017, the IKEA Place app uses augmented reality to show customers how its furniture looks in their own homes. The app automatically scales the 3D model of a product based on the room’s dimensions.\u003c/p\u003e\\n\u003cp\u003eIKEA reports that its AR app has a \u003ca href=\\\"https://www.ikea.com/global/en/newsroom/innovation/ikea-launches-ikea-place-a-new-app-that-allows-people-to-virtually-place-furniture-in-their-home-170912/\\\"\u003e98% accuracy rate\u003c/a\u003e. \u003c/p\u003e\\n\u003ch3 id=\\\"19\\\"\u003e9. Houzz\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003eThis shopper can see how the sofa looks in their living room. \u003ca href=\\\"https://www.theverge.com/2017/5/3/15526478/houzz-3d-ar-home-renovation-furniture-shopping-app-update\\\"\u003e\u003cem\u003eThe Verge\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eHouzz is a home décor company with an AR app that helps customers envision what products look like in their homes. Shoppers can use the AR app on their phone to rotate, zoom, and reposition 3D models of furniture within their home.\u003c/p\u003e\\n\u003cp\u003eHouzz’s AR app is available for iPhone, iPad, and Android. It runs on Apple’s ARKit technology and allows online shoppers to complete their purchase once they're satisfied with how the furniture will look. \u003c/p\u003e\\n\u003ch3 id=\\\"20\\\"\u003e10. Zapworks\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003eAnyone can create AR experiences with Zapworks. \u003cem\u003e\u003ca href=\\\"https://zap.works/\\\"\u003eZapworks\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eZapworks’ AR technology specializes in low- or no-code tools that help ecommerce owners create their own AR apps. It’s a good option if you don’t have advanced coding skills.\u003c/p\u003e\\n\u003cp\u003eZapworks is owned by Zappar, an agency that specializes in helping brands create their own AR apps. So, if you do need an expert pair of hands, you can contact its team for support.\u003c/p\u003e\\n\u003ch3 id=\\\"21\\\"\u003e11. YouCam Makeup\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003eYouCam Makeup is a hugely popular beauty AR app. \u003cem\u003e\u003ca href=\\\"https://play.google.com/store/apps/details?id=com.cyberlink.youcammakeup\u0026amp;hl=en_GB\u0026amp;pli=1\\\"\u003eGoogle Play Store\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eYouCam Makeup is one of the most popular AR apps for consumers in the beauty industry. Boasting over 100 million downloads in the Google Play Store alone, it allows users to change their hair color, reshape their faces, apply makeup, and whiten their teeth using face mapping technology.\u003c/p\u003e\\n\u003cp\u003eYouCam Makeup also collaborates with brands to showcase their products in the AR app. It’s collaborated with household names like L'Oréal, Target, and Estée Lauder. Each brand can show its inventory using the AR app—and reach its millions of users—without developing and marketing its own branded AR software.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eTop uses for AR apps in ecommerce\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#31\\\"\u003eEnhanced online shopping experiences\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#32\\\"\u003eInteractive marketing and advertising\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#33\\\"\u003eVirtual product trials and demos\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#34\\\"\u003eEducation and training\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#35\\\"\u003eNavigation and maps integration\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#36\\\"\u003eInteractive games\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"31\\\"\u003eEnhanced online shopping experiences\u003c/h3\u003e\\n\u003cp\u003eAugmented reality apps let online shoppers see what products look like in the flesh, whether that’s a makeup product on their own skin or a piece of furniture in their home. It gives them a better understanding of a product’s size, shape, and appearance, something that’s hard to gauge with traditional 2D product imagery.\u003c/p\u003e\\n\u003ch3 id=\\\"32\\\"\u003eInteractive marketing and advertising\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/experiential-marketing\\\"\u003eExperiential marketing\u003c/a\u003e invites potential customers to participate in memorable experiences. It’s these kinds of experiences that modern shoppers \u003ca href=\\\"https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html\\\"\u003esay they want\u003c/a\u003e from their favorite brands.\u003c/p\u003e\\n\u003cp\u003eAR apps allow ecommerce brands to create immersive experiences without the logistical hassle of choosing a date, time, and location for the experience to take place. Plus, because AR experiences are virtual, they’re instantly more accessible. People don’t have to be in a certain location at a specific time; they can use AR technology to participate whenever, wherever.\u003c/p\u003e\\n\u003ch3 id=\\\"33\\\"\u003eVirtual product trials and demos\u003c/h3\u003e\\n\u003cp\u003eBrick-and-mortar retail \u003ca href=\\\"https://www.statista.com/statistics/232347/forecast-of-global-retail-sales-growth/\\\"\u003eis still booming\u003c/a\u003e because it offers benefits that online shopping simply can’t. AR apps bring personalized shopping experiences to the masses without forcing people to head in-store and chat with a sales assistant. \u003c/p\u003e\\n\u003cp\u003eThe YouCam Makeup AR app, for example, allows online shoppers to experiment with different makeup shades before buying something. It’s a “\u003ca href=\\\"/retail/try-before-you-buy-programs\\\"\u003etry before you buy\u003c/a\u003e” approach that can convince on-the-fence shoppers to make their first purchase.\u003c/p\u003e\\n\u003ch3 id=\\\"34\\\"\u003eEducation and training\u003c/h3\u003e\\n\u003cp\u003eIt’s not just potential customers who rely on AR apps. If a first-time customer is unsure of how to use the product they’ve just bought, you can alleviate pressure on your customer service team by pointing out your interactive training manuals. \u003c/p\u003e\\n\u003cp\u003eAugmented reality can turn traditional product manuals into interactive, step-by-step guides. Customers can use their device’s camera to retrieve product set-up guides next to a live feed, making it easier to understand complex assembly instructions or manuals.\u003c/p\u003e\\n\u003ch3 id=\\\"35\\\"\u003eNavigation and maps integration\u003c/h3\u003e\\n\u003cp\u003eGoogle Maps is perhaps the most well-known AR app to offer this feature. If users are confused about where their destination is or when to take a turn, they can open their device’s camera and see directions overlaid on their phone screen.\u003c/p\u003e\\n\u003cp\u003eGoogle also \u003ca href=\\\"https://developers.googleblog.com/en/google-ar-at-io-2024-new-geospatial-ar-features-and-more/\\\"\u003eannounced\u003c/a\u003e it’s working with retailers to expand its AR experiences. Users can scan a shopfront, then press AR Experience and see the 3D content on an overlay of the storefront, as well as share the experience with friends using a QR code on social media.\u003c/p\u003e\\n\u003ch3 id=\\\"36\\\"\u003eInteractive games\u003c/h3\u003e\\n\u003cp\u003ePokémon Go set the scene for interactive games that blend offline experiences with AR technology. Similarly, online merchants can create their own interactive tools to \u003ca href=\\\"/blog/customer-gamification\\\"\u003egamify the shopping experience\u003c/a\u003e. \u003c/p\u003e\\n\u003cp\u003eFor example, you could:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eReward existing customers with loyalty points when they use your AR app.\u003c/li\u003e\\n\u003cli\u003eHost a treasure hunt for in-person shoppers to locate surprise items \u003ca href=\\\"/retail/how-retailers-are-using-ar-technology-to-build-buzz-and-brand-awareness\\\"\u003earound your retail store\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003eCreate competitions for customers to experiment with your AR apps and share their results on social media to win a prize. \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"4\\\"\u003eBenefits of augmented reality applications for ecommerce sites\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#41\\\"\u003eIncrease sales\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#42\\\"\u003eReduce product returns\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#43\\\"\u003eBoost customer satisfaction\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eIf you’re not yet sold on implementing AR apps in your ecommerce experiences, here are three benefits that might convince you otherwise:\u003c/p\u003e\\n\u003ch3 id=\\\"41\\\"\u003eIncrease sales\u003c/h3\u003e\\n\u003cp\u003eCompanies can use augmented reality to enhance the customer experience, allowing users to virtually try on clothes, makeup, glasses, or gear or try out furniture in their apartments. This kind of AR experience helps reduce the perceived risk of purchasing a product they have not tested out physically. \u003c/p\u003e\\n\u003ch3 id=\\\"42\\\"\u003eReduce product returns\u003c/h3\u003e\\n\u003cp\u003eSince augmented reality can help visualize and test products, customers can be more certain about what they’re buying and, therefore, less likely to make returns or contact you with issues. This is more common than you might think: \u003ca href=\\\"/enterprise/blog/ecommerce-returns\\\"\u003e31% of all items bought online\u003c/a\u003e are later returned because the product looked different upon arrival.\u003c/p\u003e\\n\u003ch3 id=\\\"43\\\"\u003eBoost customer satisfaction\u003c/h3\u003e\\n\u003cp\u003eAR is popular amongst younger generations; \u003ca href=\\\"https://www.statista.com/statistics/1308187/augmented-reality-interest-shopping-generation/\\\"\u003enine in 10 Gen Zers\u003c/a\u003e say they’re interested in \u003ca href=\\\"/blog/ar-shopping\\\"\u003eAR shopping experiences\u003c/a\u003e, particularly those that show how a piece of furniture or decoration would look from their mobile phones. Tapping into what customers want is an excellent way to increase their satisfaction, leading to repeat business and increased sales.\u003c/p\u003e\\n\u003ch2\u003eImplement augmented reality into your business with Shopify AR\u003c/h2\u003e\\n\u003cp\u003eAugmented reality can sound intimidating if you’re not clued in to how the technology works.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.shopify.com/ar\\\"\u003eShopify AR\u003c/a\u003e makes it more accessible to anyone, anywhere—even if you’re not a coding whizz. It can bring your products to life using 3D models and allow iOS or Android shoppers to visualize your products in their homes before they buy.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv\u003e\\n\u003ch2 id=\\\"5\\\"\u003eAugmented reality apps FAQ\u003c/h2\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eDo you need an AR app?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eAugmented reality isn’t essential to every online business, but it can help differentiate you from competitors. It’s also great at reducing product returns, particularly if most online shoppers return items because they’re too big, too small, or look different upon arrival.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eWhat app do I use to create AR?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eThere are many apps you can experiment with, including Google Lens and Vuforia. \u003ca href=\\\"https://www.shopify.com/ar\\\"\u003eShopify AR\u003c/a\u003e is the preferred platform for brands like Allbirds, Magnolia, and Instant Pot.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv\u003e\\n\u003ch3\u003eHow do I install AR apps?\u003c/h3\u003e\\n\u003cdiv\u003e\\n\u003cdiv\u003e\\n\u003cp\u003eChoose your preferred AR app from the Apple App Store or Google Play Store, download it, and complete the sign-up and permission protocols to use the app. Some AR apps operate on web pages—like try-on features on some ecommerce sites—in which case you don’t need to download anything.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Discover how AR can boost your ecommerce sales and minimize returns. Explore augmented reality apps that seamlessly integrate with your website.\",\"\u003cimg alt=\\\"three mirrored screens for a smartphone-esque shapes: augmented reality apps\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/augmented-reality-apps.jpg?v=1680824474\\\"\u003e\\n\u003cp\u003eDiscover how AR can boost your ecommerce sales and minimize returns. Explore augmented reality apps that seamlessly integrate with your website.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2733,\"_1186\":2741},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2746,-5,-5,2748],{\"_1831\":1867,\"_1868\":2747,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/augmented-reality-apps\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/augmented-reality-apps\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/augmented-reality-apps\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/augmented-reality-apps\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/augmented-reality-apps\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/augmented-reality-apps\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/augmented-reality-apps\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/augmented-reality-apps\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/augmented-reality-apps\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/augmented-reality-apps\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/augmented-reality-apps\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/augmented-reality-apps\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/augmented-reality-apps\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/augmented-reality-apps\\\"}\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"31 Jul 2024\",{\"_1831\":1832,\"_158\":2751,\"_1583\":2752,\"_334\":2753,\"_1836\":2754,\"_1838\":2755,\"_1848\":2758,\"_123\":2759,\"_1851\":2760,\"_1853\":2761,\"_1660\":2762,\"_1857\":2763,\"_1864\":2764,\"_1878\":2756,\"_1879\":2757,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2770,\"_1885\":2754},\"gid://shopify/Article/557029523490\",\"marketing-plan-template\",\"Marketing Plan Template: How To Create a Marketing Plan (2025)\",\"2024-07-29T23:25:49Z\",{\"_1831\":1840,\"_378\":2756,\"_1842\":2757,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/marketing_20plan_20example_1848x970_d1806c55-3ba4-45bf-a8d2-a5f884619415.png?v=1729112488\",\"Three dimensional graphics of analytics in a neon pink display.\",[719],\"\u003cp\u003eBehind every scalable online business is a solid marketing plan. A good one helps you maximize your marketing spend, and track your \u003ca href=\\\"/blog/14512237-13-actionable-marketing-tactics-to-drive-sales-and-apps-to-execute-each-of-them\\\" target=\\\"_blank\\\"\u003emarketing tactics\u003c/a\u003e, goals, and costs. Without one, even the best \u003ca href=\\\"/blog/marketing-ideas\\\" target=\\\"_blank\\\"\u003emarketing ideas\u003c/a\u003e end up being like spaghetti thrown at a wall: nothing sticks.\u003c/p\u003e\\n\u003cp\u003eThe digital marketing plan template in this guide can help you to stay on track—and on budget—as you prepare for another year of creative campaigns and experimental ideas.\u003c/p\u003e\\n\u003cdiv data-guide=\\\"marketing_plan\\\"\u003e\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is a marketing plan template used for?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eHow to fill out a marketing plan template\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eMarketing plan template FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is a marketing plan template used for?\u003c/h2\u003e\\n\u003cp\u003eA marketing plan template provides structure and guidance for creating marketing plans. A well-developed and successfully implemented marketing plan can help you reach new customers, increase sales, and build \u003ca href=\\\"/blog/brand-awareness\\\" target=\\\"_blank\\\"\u003ebrand awareness\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eAdditionally, marketing plans help identify customer needs and preferences, as well as track and measure the success of marketing campaigns, ultimately helping a business reach its goals and objectives.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eHow to fill out a marketing plan template\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eWrite an executive summary\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eSet your budget and projections\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#33\\\"\u003eConduct market research\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#44\\\"\u003eDevelop a marketing strategy\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#55\\\"\u003eSet up plans for measurement and reporting\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#66\\\"\u003eStay on track\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eOn its own, a marketing plan template isn’t going to catapult you into the marketing campaign hall of fame. It’s what you write inside that counts. The more time and effort you put into an actionable marketing plan, the more you set your business up for success by operating under a well thought out \u003ca href=\\\"/blog/marketing-strategy\\\" target=\\\"_blank\\\"\u003emarketing strategy\u003c/a\u003e. Here are the steps to get you on your way:\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e1. Write an executive summary\u003c/h3\u003e\\n\u003cp\u003eYour marketing plan should start with an \u003ca href=\\\"/blog/executive-summary\\\" target=\\\"_blank\\\"\u003eexecutive summary\u003c/a\u003e that includes the important elements such as marketing objectives, goals, and the people on your marketing team. Your executive summary should include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCompany name.\u003c/strong\u003e The registered business name of your company.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eYear founded.\u003c/strong\u003e The year you started your business.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eLocation.\u003c/strong\u003e Where is your headquarters? If you’re a store with several locations, list them here.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMission statement.\u003c/strong\u003e Your \u003ca href=\\\"/blog/what-is-mission-statement\\\" target=\\\"_blank\\\"\u003emission statement\u003c/a\u003e is a one-liner that explains why your business exists. Starbucks, for example, uses the following \u003ca href=\\\"/blog/mission-statement\\\" target=\\\"_blank\\\"\u003emission statement\u003c/a\u003e: “Our mission, with every \u003cem\u003ecup\u003c/em\u003e, with every \u003cem\u003econversation, \u003c/em\u003ewith every \u003cem\u003ecommunity—\u003c/em\u003ewe nurture the limitless possibilities of human connection.”\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBusiness objectives.\u003c/strong\u003e What do you hope to achieve in the coming year? Most often, \u003ca href=\\\"/blog/business-goals\\\" target=\\\"_blank\\\"\u003ebusiness goals\u003c/a\u003e include financial projections or big-picture plans, like opening a physical store or launching a new product line.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMarketing goals.\u003c/strong\u003e How do you plan to achieve those company goals with your marketing strategy? This could be anything from “Increase brand awareness with a \u003ca href=\\\"/blog/social-media-marketing-strategy\\\" target=\\\"_blank\\\"\u003esocial media strategy\u003c/a\u003e” to “Improve customer return rate.”\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMarketing team.\u003c/strong\u003e List the name, job title, and responsibility of everyone in your marketing department—including key stakeholders such as the marketing director and marketing strategist. This will keep the team accountable and make the marketing plan operational.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"22\\\"\u003e2. Set your budget and projections\u003c/h3\u003e\\n\u003cp\u003eAssess how much money you have to play with when executing your marketing plan. Use the marketing plan template to \u003ca href=\\\"/blog/budgeting-for-small-business\\\" target=\\\"_blank\\\"\u003edetail your total budget\u003c/a\u003e for the year.\u003c/p\u003e\\n\u003cp\u003eFor each quarter, list the channel you plan to use alongside a budget and \u003ca href=\\\"/blog/goal-setting\\\" target=\\\"_blank\\\"\u003eSMART goal\u003c/a\u003e (meaning it’s specific, measurable, achievable, relevant, and timely) for tracking. For example, if you’re using Google Ads to promote new products, your budget might be $1,500 per quarter. The SMART goal could be “Drive new customers to the website at a \u003ca href=\\\"/blog/cost-per-acquisition\\\" target=\\\"_blank\\\"\u003eCPA\u003c/a\u003e of less than $25.”\u003c/p\u003e\\n\u003cfig\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" alt=\\\"Screengrab of Shopify template with Q1 budget and projections.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/screenshot_2024-07-26_at_11.34.16_am_1848x970.png?v=1722019791\\\"\u003e\u003c/fig\u003e\\n\u003ch3 id=\\\"33\\\"\u003e3. Conduct market research\u003c/h3\u003e\\n\u003cp\u003eMarket research can help you uncover \u003ca href=\\\"/blog/what-is-buyer-persona\\\" target=\\\"_blank\\\"\u003ebuyer personas\u003c/a\u003e, get to know what your target customers care about, find \u003ca href=\\\"/blog/product-market-fit\\\" target=\\\"_blank\\\"\u003eproduct-market fit\u003c/a\u003e, and conduct some \u003ca href=\\\"/blog/competitive-analysis\\\" target=\\\"_blank\\\"\u003ecompetitive analysis\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eYour marketing plan, with help from this template, will detail the way to \u003ca href=\\\"/blog/marketing-research-process\\\" target=\\\"_blank\\\"\u003edo market research\u003c/a\u003e on your audience—such as surveying previous customers, evaluating \u003ca href=\\\"/analytics\\\" target=\\\"_blank\\\"\u003eanalytics\u003c/a\u003e, and browsing social media.\u003c/p\u003e\\n\u003ch4\u003eFigure out your target market\u003c/h4\u003e\\n\u003cp\u003eTo successfully market to new customers, you need a solid understanding of your \u003ca href=\\\"/blog/target-market\\\" target=\\\"_blank\\\"\u003etarget audience\u003c/a\u003e: who they are, what they like, and where they hang out online. That’s where market research comes in.\u003c/p\u003e\\n\u003cp\u003e“If you understand who this group of people is and what set of experiences they have, you can relate to them through shared experiences,” says Smart Marketer founder \u003ca href=\\\"https://twitter.com/ezrafirestone?lang=en\\\" target=\\\"_blank\\\"\u003eEzra Firestone\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eOnce you go through the process of developing a buyer persona and better learning who your target market is and what interests them, you’ll be better suited to market to them in a way that resonates.\u003c/p\u003e\\n\u003cp\u003eDevelop buyer personas, and prepare future marketing messaging, by considering:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAge.\u003c/strong\u003e Which demographic purchases your product the most?\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eEducation level.\u003c/strong\u003e Did they graduate from high school? Are they college educated? The education level of your target audience helps fine-tune your messaging.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eJob title.\u003c/strong\u003e If you’re selling to a business, list the job title someone purchasing your products would have—such as “merchandising manager.”\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAnnual income.\u003c/strong\u003e How much does your target customer earn per year? Those with lots of disposable income are more likely to buy premium products.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eHobbies and interests.\u003c/strong\u003e What does your target customer do for fun? Tying your product in with those activities can help you secure market share.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePain points.\u003c/strong\u003e What problems does your product solve? For example, Joe Markham, owner of \u003ca href=\\\"https://www.kongcompany.com/\\\" target=\\\"_blank\\\"\u003eKONG\u003c/a\u003e, created a pet chew toy after struggling to find an alternative to the rocks and sticks his dog used when teething.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGoals and motivations.\u003c/strong\u003e What does your target audience want to achieve in life? Ideally, your product will play a role in helping them reach it.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSales objections.\u003c/strong\u003e What pain points do your customers run into that may prevent them from purchasing? Common \u003ca href=\\\"/retail/sales-objections\\\" target=\\\"_blank\\\"\u003esales objections\u003c/a\u003e include price, \u003ca href=\\\"/blog/customer-trust-new-business\\\" target=\\\"_blank\\\"\u003elack of trust\u003c/a\u003e, and lack of urgency. Brainstorm ways to overcome these objections in this part of your marketing plan template.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfig\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/screenshot_2024-07-26_at_11.35.31_am_1848x970.png?v=1722019786\\\" alt=\\\"Screengrab of Shopify template showing market research.\\\"\u003e\u003c/fig\u003e\\n\u003ch4\u003eDo competitive analysis\u003c/h4\u003e\\n\u003cp\u003eGet insight into your customers’ purchase process and the triggers that would cause them to purchase your products by entering the following information on your marketing plan template. (Repeat this competitor analysis for your business/product and up to three competitors.)\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eUnique selling proposition (USP).\u003c/strong\u003e What’s the one fundamental part of your product that makes it better than any other option available to a customer? This concept is called the \u003ca href=\\\"/blog/unique-selling-proposition\\\" target=\\\"_blank\\\"\u003eunique selling proposition\u003c/a\u003e, or USP.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eTagline.\u003c/strong\u003e A short, descriptive sentence that people associate with your products—like Nike’s “Just Do It.” Use Shopify’s \u003ca href=\\\"/tools/slogan-maker\\\" target=\\\"_blank\\\"\u003efree slogan maker\u003c/a\u003e if you’re still unsure of yours.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eProduct price.\u003c/strong\u003e How much does your product sell for? Benchmark its price against the competition. A more expensive product can still sell if you can prove to customers that it’s worth the extra money. Once you decide on pricing, you should also detail your \u003ca href=\\\"/blog/pricing-strategies\\\" target=\\\"_blank\\\"\u003epricing strategy\u003c/a\u003e in your marketing plan.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSales channels.\u003c/strong\u003e Where do competitors sell their products? Whether it’s in stores, at trade shows, through Facebook Shops, or via marketplaces, list your \u003ca href=\\\"/blog/sales-channel\\\" target=\\\"_blank\\\"\u003esales channels\u003c/a\u003e in this section.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMarketing channels.\u003c/strong\u003e Which \u003ca href=\\\"/blog/marketing-channels\\\" target=\\\"_blank\\\"\u003emarketing channels\u003c/a\u003e do your competitors use for their marketing activities? From social media to search engine optimization (\u003ca href=\\\"/blog/ecommerce-seo-beginners-guide\\\" target=\\\"_blank\\\"\u003eSEO\u003c/a\u003e), this section shows the channels you should consider in your marketing plan.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAudience size.\u003c/strong\u003e For each marketing channel used by a competitor, jot down how many followers they have. A competitor crushing it on Instagram likely means you can add the same \u003ca href=\\\"/blog/most-popular-social-media-platforms\\\" target=\\\"_blank\\\"\u003esocial media platform\u003c/a\u003e to your own marketing mix.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMessaging.\u003c/strong\u003e How does each competitor position their product? Cereal company \u003ca href=\\\"https://magicspoon.com/\\\" target=\\\"_blank\\\"\u003eMagic Spoon\u003c/a\u003e, for example, uses \u003ca href=\\\"/blog/copywriting\\\" target=\\\"_blank\\\"\u003eclever copywriting\u003c/a\u003e to communicate with health-conscious adult customers. Its products are described by the phrase “Childhood classics. Grown-up ingredients.”\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfig\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-2_c141f5ee-07a5-4636-8231-e649f0e1ae2d_1848x970.png?v=1718999093\\\" alt=\\\"An image of a Magic Spoon variety box.\\\"\u003e\u003cfigcaption\u003e\u003cem\u003eMagic Spoon\u003c/em\u003e\u003c/figcaption\u003e\u003c/fig\u003e\\n\u003ch4\u003eConduct a SWOT analysis\u003c/h4\u003e\\n\u003cp\u003eRun a \u003ca href=\\\"/blog/swot-analysis\\\" target=\\\"_blank\\\"\u003eSWOT analysis\u003c/a\u003e to uncover your:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eStrengths.\u003c/strong\u003e Where does your business or product excel? This could be anything from a diverse supplier list to owned \u003ca href=\\\"/blog/what-is-intellectual-property\\\" target=\\\"_blank\\\"\u003eintellectual property\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eWeaknesses.\u003c/strong\u003e Which areas of your business do you struggle with? For small businesses, this may be a small customer list or lack of awareness outside your own country.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eOpportunities.\u003c/strong\u003e What external factors could positively impact your business? These are often outside of your control, such as increasing consumer awareness of the problem you solve or a competitor’s declining market share.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eThreats.\u003c/strong\u003e What external factors could negatively impact your business? These, too, are often outside of your control, such as declining market size or a change in regulations.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"44\\\"\u003e4. Develop a marketing strategy\u003c/h3\u003e\\n\u003cp\u003eThis section of your marketing plan template details the marketing strategy you’ll use to reach your target market, \u003ca href=\\\"/partners/blog/topics/grow-your-business\\\" target=\\\"_blank\\\"\u003egrow your business\u003c/a\u003e, and make sales.\u003c/p\u003e\\n\u003cp\u003eInclude each marketing channel you’re using—such as SEO, \u003ca href=\\\"/blog/email-marketing\\\" target=\\\"_blank\\\"\u003eemail marketing\u003c/a\u003e, and \u003ca href=\\\"/blog/what-is-content-marketing\\\" target=\\\"_blank\\\"\u003econtent marketing\u003c/a\u003e—and each social media channel you plan to be active on, for both paid and \u003ca href=\\\"/blog/organic-marketing\\\" target=\\\"_blank\\\"\u003eorganic\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eTip:\u003c/strong\u003e As you develop marketing strategies for each of your marketing channels, remember to integrate the findings from your competitive analysis.\u003c/p\u003e\\n\u003cfig\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed_1ca1e0a4-ff4e-4632-b1f5-245ddd5ee504_1848x970.jpg?v=1718999088\\\" alt=\\\"A marketing funnel infographic.\\\"\u003e\u003cfigcaption\u003eA visual of the marketing funnel. \u003cem\u003eShopify\u003c/em\u003e\u003c/figcaption\u003e\u003c/fig\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eStage of the marketing funnel.\u003c/strong\u003e Which stage of the \u003ca href=\\\"/blog/marketing-funnel\\\" target=\\\"_blank\\\"\u003emarketing funnel\u003c/a\u003e is each channel designed to reach? \u003ca href=\\\"/blog/social-media-post-ideas\\\" target=\\\"_blank\\\"\u003eSocial media posts\u003c/a\u003e are typically for those at the top of the funnel, whereas email marketing campaigns might aim to convert those sitting at the bottom.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBudget.\u003c/strong\u003e How much money do you have to spend on each \u003ca href=\\\"/blog/marketing-channels\\\" target=\\\"_blank\\\"\u003emarketing channel\u003c/a\u003e? Get granular with each channel so you know exactly how you plan to spend your overall marketing budget.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSoftware and equipment required.\u003c/strong\u003e Which apps do you need access to for each channel? Consider associated costs in your budget. If you’re hosting Facebook livestreams, for example, you’ll need a high-quality webcam and microphone.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSMART goal.\u003c/strong\u003e What do you want to achieve through each marketing channel? Make it specific, measurable, achievable, relevant, and time-bound (SMART)—like “Increase X reach by 50% in Q1.”\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"55\\\"\u003e5. Set up plans for measurement and reporting\u003c/h3\u003e\\n\u003cp\u003eSet a reminder to check in on the progress of your marketing efforts. It’s the best way to make sure you improve on next year’s digital marketing campaigns.\u003c/p\u003e\\n\u003cp\u003eFor each channel and objective, set key performance indicators (\u003ca href=\\\"/blog/7365564-32-key-performance-indicators-kpis-for-ecommerce\\\" target=\\\"_blank\\\"\u003eKPIs\u003c/a\u003e) at the beginning of each quarter. Whether you hit them or not will give you insights into whether your strategy is making headway toward your goals. If that’s “Increase search traffic via SEO,” for example, record the number of organic visitors arriving to your website each day.\u003c/p\u003e\\n\u003cp\u003eAfter your campaign has ended, take stock of the data you collected. If you achieved your marketing goal, explain why. Using the same SEO example, you might say, “We met our goal of increasing organic traffic by 10% each quarter. Our investment in internal linking, \u003ca href=\\\"/blog/expert-advice-improve-product-pages\\\" target=\\\"_blank\\\"\u003eoptimizing product pages\u003c/a\u003e, and writing \u003ca href=\\\"/blog/how-to-start-a-blog\\\" target=\\\"_blank\\\"\u003eblog\u003c/a\u003e content paid off. We plan to continue this in 2024.”\u003c/p\u003e\\n\u003cp\u003eFor strategies that didn’t go as planned, explain the reason you fell behind and how you’ll rectify it next time.\u003c/p\u003e\\n\u003cp\u003eIf you failed to reduce the cost per lead (CPL) of Facebook ads, for example, your analysis could be: “We didn’t meet our expectations of reducing cost per lead via Facebook ads by 20%. We think this is because consumers were oversaturated with ads in the lead-up to Black Friday. We’ll fix this in 2024 by starting the campaign earlier and developing more visually striking ads. We’ll also lean on the expertise of a marketing agency, if budget allows.”\u003c/p\u003e\\n\u003cfig\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" alt=\\\"Screengrab of Shopify template displaying quarterly measurements.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/screenshot_2024-07-26_at_11.36.54_am_1848x970.png?v=1722019769\\\"\u003e\u003c/fig\u003e \u003cfig\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"display: block; margin-left: auto; margin-right: auto;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/screenshot_2024-07-26_at_11.37.05_am_1848x970.png?v=1722019774\\\" alt=\\\"Screengrab of Shopify template analysis discussing what did and didn't go well.\\\"\u003e\u003c/fig\u003e\\n\u003ch3 id=\\\"66\\\"\u003e6. Stay on track\u003c/h3\u003e\\n\u003cp\u003eWhether you’re just getting started or scaling an existing \u003ca href=\\\"/blog/ecommerce-business-blueprint\\\" target=\\\"_blank\\\"\u003eecommerce business\u003c/a\u003e, planning is key to healthy, sustainable growth. A little upfront investment of your time can pay dividends in the long run—especially when you build a solid marketing plan that turns into a marketing machine that hits all of your objectives (and more).\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"3\\\"\u003eMarketing plan template FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhy is a marketing plan important?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eA \u003ca href=\\\"/blog/marketing-plan\\\" target=\\\"_blank\\\"\u003emarketing plan\u003c/a\u003e is important because it is a blueprint for achieving marketing objectives. It does the following:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eOutlines the \u003ca href=\\\"/blog/marketing-strategies\\\" target=\\\"_blank\\\"\u003emarketing strategies\u003c/a\u003e, tactics, and actions that will be taken to reach goals.\u003c/li\u003e\\n\u003cli\u003eHelps ensure that resources are used in the most efficient and effective manner.\u003c/li\u003e\\n\u003cli\u003eKeeps a company focused on its desired outcomes.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eBy having a plan in place, a company can track its progress and make adjustments as needed.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eDoes every business need a marketing plan?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eYes, every business should have a \u003ca href=\\\"/blog/marketing-plan\\\" target=\\\"_blank\\\"\u003emarketing plan\u003c/a\u003e. A marketing plan helps a \u003ca href=\\\"/blog/business-goals\\\" target=\\\"_blank\\\"\u003ebusiness set goals\u003c/a\u003e, allocate resources, and measure success. It provides a roadmap for the business to follow and helps the business stay focused on its objectives.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow effective are marketing plan templates?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/marketing-plan\\\" target=\\\"_blank\\\"\u003eMarketing plan\u003c/a\u003e templates can be very effective when filled out properly. They provide structure and guidance for businesses to reach their goals and objectives.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eAre marketing plans the same as business plans?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eNo, marketing and business plans are not the same. \u003ca href=\\\"/blog/business-plan\\\" target=\\\"_blank\\\"\u003eBusiness plans\u003c/a\u003e are documents describing a business, its products or services, how it will make money, its financing, its \u003ca href=\\\"/blog/business-model\\\" target=\\\"_blank\\\"\u003ebusiness model\u003c/a\u003e, and more. You can build one using one of our \u003ca href=\\\"/blog/business-plan-template\\\" target=\\\"_blank\\\"\u003efree business plan templates\u003c/a\u003e. \u003ca href=\\\"/blog/marketing-plan\\\" target=\\\"_blank\\\"\u003eMarketing plans\u003c/a\u003e are blueprints for achieving marketing objectives and building a solid \u003ca href=\\\"/blog/marketing-strategies\\\" target=\\\"_blank\\\"\u003emarketing strategy\u003c/a\u003e.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"A free downloadable marketing template plus a guide for how to use it to help you kick your marketing strategy into high gear.\",\"\u003cp\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/marketing_20plan_20example_1848x970.png?v=1722020675\\\" alt=\\\"Three dimensional graphics of analytics in a neon pink display.\\\"\u003e\u003c/p\u003e\u003cp\u003eA free downloadable marketing template plus a guide for how to use it to help you kick your marketing strategy into high gear.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2753,\"_1186\":2760},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2765,2767,-5,2769],{\"_1831\":1867,\"_1868\":2766,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/marketing-plan-template\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/marketing-plan-template\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/marketing-plan-template\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/marketing-plan-template\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/marketing-plan-template\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/marketing-plan-template\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/marketing-plan-template\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/marketing-plan-template\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/marketing-plan-template\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/marketing-plan-template\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/marketing-plan-template\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/marketing-plan-template\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/marketing-plan-template\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/marketing-plan-template\\\"}\",{\"_1831\":1867,\"_1868\":2768,\"_1870\":1874},\"[{\\\"title\\\":\\\"20 About Us Page Examples With Templates\\\",\\\"url\\\":\\\"blog/how-to-write-an-about-us-page\\\"},{\\\"title\\\":\\\"How to Start a Blogging Business in 2024 (Beginner's Guide)\\\",\\\"url\\\":\\\"blog/how-to-start-a-blog\\\"},{\\\"title\\\":\\\"Free Business Plan Template- A Practical Framework for Creating Your Business Plan\\\",\\\"url\\\":\\\"blog/business-plan-template\\\"},{\\\"title\\\":\\\"A 14-Point Ecommerce Checklist to Launch Your Shopify Store\\\",\\\"url\\\":\\\"blog/shopify-store-launch-checklist\\\"},{\\\"title\\\":\\\"17 Ways to Get More Followers on Instagram (2024)\\\",\\\"url\\\":\\\"blog/14288561-how-to-build-a-massive-following-on-instagram\\\"},{\\\"title\\\":\\\"How to Write Engaging Welcome Emails (+ 12 Examples to Inspire Yours)\\\",\\\"url\\\":\\\"blog/welcome-email\\\"},{\\\"title\\\":\\\"11 Grand Opening and Reopening Ideas for Any Business\\\",\\\"url\\\":\\\"blog/grand-opening-ideas\\\"},{\\\"title\\\":\\\"The 5-Step Marketing Strategy to Grow Your Business\\\",\\\"url\\\":\\\"blog/marketing-strategy\\\"},{\\\"title\\\":\\\"Marketing Campaign- A Guide to Building Marketing Campaigns\\\",\\\"url\\\":\\\"blog/marketing-campaign\\\"},{\\\"title\\\":\\\"What Is Marketing Automation? Definition and Guide\\\",\\\"url\\\":\\\"blog/marketing-automation\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"29 Jul 2024\",{\"_1831\":1832,\"_158\":2772,\"_1583\":2773,\"_334\":2774,\"_1836\":2775,\"_1838\":2776,\"_1848\":2779,\"_123\":2780,\"_1851\":2781,\"_1853\":2782,\"_1660\":2783,\"_1857\":2784,\"_1864\":2785,\"_1878\":2777,\"_1879\":2778,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2791,\"_1885\":2775},\"gid://shopify/Article/387546677282\",\"bfcm-advice\",\"10 Best Small Business Black Friday Ideas (2024)\",\"2024-07-15T09:00:00Z\",{\"_1831\":1840,\"_378\":2777,\"_1842\":2778,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/small_20business_20black_20friday.png?v=1729517849\",\"small business black friday\",[1080],\"\u003cp\u003eIn 2023, Shopify merchants achieved a record \u003ca href=\\\"https://investors.shopify.com/news-and-events/press-releases/news-details/2023/Shopify-Merchants-Drive-Record-High-9.3-Billion-in-Black-Friday-Cyber-Monday-Sales/default.aspx\\\"\u003e$9.3 billion\u003c/a\u003e in sales over the Black Friday Cyber Monday (BFCM) weekend. With the right planning, most small businesses can enjoy significant sales spikes during this annual shopping extravaganza.\u003c/p\u003e\\n\u003cp\u003eAnd if there’s one group of experts who know the magic of \u003ca href=\\\"/enterprise/black-friday-ecommerce\\\" target=\\\"_blank\\\"\u003eBlack Friday ecommerce\u003c/a\u003e and Shopify, it’s Shopify Partners; the professionals providing services in the \u003ca href=\\\"https://experts.shopify.com/?itcat=blog\u0026amp;itterm=bfcm_advice\\\" data-mce-href=\\\"https://experts.shopify.com/?itcat=blog\u0026amp;itterm=bfcm_advice\\\" target=\\\"_blank\\\"\u003eShopify Partners marketplace\u003c/a\u003e and building apps for the \u003ca href=\\\"https://apps.shopify.com/?itcat=blog\u0026amp;itterm=bfcm_advice\\\" data-mce-href=\\\"https://apps.shopify.com/?itcat=blog\u0026amp;itterm=bfcm_advice\\\" target=\\\"_blank\\\"\u003eShopify App Store\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eIn this article, a handful of these experts give their advice on how to best prepare for Black Friday as a small business owner in 2024.\u003c/p\u003e\\n\u003ch2\u003e10 small business Black Friday ideas\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eDelight your customers\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eMake sure your store is fast\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eMake it easy for customers to find the products they want\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eConsider your timelines\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eOffer exclusive Black Friday deals\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eCollaborate with other small businesses\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eEnhance the in-store experience\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eOptimize your online presence\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eLeverage your email marketing strategy\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003eExtend the Black Friday sales period\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"1\\\"\u003e1. Delight your customers\u003c/h3\u003e\\n\u003cp\u003eStand out to your customers this \u003ca href=\\\"/enterprise/black-friday-ecommerce\\\" target=\\\"_blank\\\"\u003eBlack Friday\u003c/a\u003e by taking the extra time to connect with your customers. “People are looking for connection and inspiration,” says Bita Shahian, founder of Shopify ecommerce agency \u003ca href=\\\"https://exhibea.com/\\\" target=\\\"_blank\\\"\u003eExhibea\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eTo build that sense of connection with your customers, don’t be afraid to show shoppers that they’re buying from a real person—not a faceless entity. One way of doing this, Bita suggests, is to leverage different surfaces to share messages of gratitude.\u003c/p\u003e\\n\u003cp\u003e“Incorporating a note of gratitude to your customers in Shopify’s order confirmation emails is a great way to thank your customers for continuing to consider your store when they want a little indulgence,” Bita explains. “Or get creative with new ways to reach and delight your customers by incorporating meaningful copy on different areas of your Shopify storefront.”\u003c/p\u003e\\n\u003cp\u003eWhile Bita suggests a note of gratitude by email, there also are other ways to \u003ca href=\\\"/blog/customer-appreciation\\\" target=\\\"_blank\\\"\u003eshow your appreciation\u003c/a\u003e:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eA gift or sample in each order\u003c/li\u003e\\n\u003cli\u003ePost-purchase discounts\u003c/li\u003e\\n\u003cli\u003eHandwritten \u003ca href=\\\"/blog/thank-your-customers\\\" target=\\\"_blank\\\"\u003ethank-you notes\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eHow you show your thanks will depend on your unique business, but the benefits of doing so will extend beyond the holiday season. Gratitude can go a long way in creating loyal customers who have trust in your small business.\u003c/p\u003e\\n\u003ch3 id=\\\"2\\\"\u003e2. Make sure your store is fast\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/site-speed-importance\\\" target=\\\"_blank\\\"\u003eSpeed is vitally important\u003c/a\u003e to your conversion rate—the faster your store loads, the more sales you’re likely to make. Checking the \u003ca href=\\\"/admin/reports/online_store_speed?itcat=blog\u0026amp;itterm=bfcm_advice\\\" target=\\\"_blank\\\"\u003eonline store speed report\u003c/a\u003e in your admin is a great first step in determining how your store performs compared to others.\u003c/p\u003e\\n\u003cp\u003eEnsuring that everything is running quickly and smoothly is paramount according to web developer and digital agency founder \u003ca href=\\\"https://celsowhite.com/\\\" target=\\\"_blank\\\"\u003eCelso White\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003e“Evaluate what is essential and how you can improve performance on key pages,” Celso says. If you know the pages that will be visited the most, then focus your efforts there first.”\u003c/p\u003e\\n\u003cp\u003eOne of the places to start is with your site’s visuals. “Make sure they’re lazy loaded, so they only load when the user sees them,” Celso adds. “This will improve the initial page load and make your site feel zippy to users. Images should also be loaded at the right size for each device.”\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/7412852-10-must-know-image-optimization-tips\\\" target=\\\"_blank\\\"\u003eOptimizing your images\u003c/a\u003e means reducing their file size without sacrificing quality, making them load faster and look great no matter what device your customer is using. \u003c/p\u003e\\n\\n\u003cp\u003eBita agrees speed is important, cautioning that apps and unnecessary scripts can slow down your site if you’re not careful. “If you’re looking to improve your site speed as we approach the Black Friday and Cyber Monday season, collaborate with a developer to remove unessential apps beforehand,” Bita says “Before installing a new app, ensure it’s vital to your business and growth goals.”\u003c/p\u003e\\n\u003cp\u003eShopify Partners are another option to speed up your store’s performance. You can connect with these trusted professionals in the \u003ca href=\\\"https://experts.shopify.com/?itcat=blog\u0026amp;itterm=bfcm_advice\\\" target=\\\"_blank\\\"\u003eShopify Partners marketplace\u003c/a\u003e, and find help with BFCM strategies.\u003c/p\u003e\\n\u003ch3 id=\\\"3\\\"\u003e3. Make it easy for customers to find the products they want\u003c/h3\u003e\\n\u003cp\u003eA clean user experience makes it easier for customers to find the right item, which means you have higher chances of making a sale.\u003c/p\u003e\\n\u003cp\u003e“Customers have lots of online options, and you don’t want to bet on them putting in the hard work of discovering products they may love on your site,” says Sharon Goldstein, CEO of \u003ca href=\\\"https://apps.shopify.com/limespot?itcat=blog\u0026amp;itterm=bfcm_advice\\\" target=\\\"_blank\\\"\u003eLimeSpot\u003c/a\u003e, a Shopify certified personalization app. “Consumers are conditioned by marketplaces to expect a personalized experience.”\u003c/p\u003e\\n\u003cp\u003eA personalized experience means understanding what customers need at every stage of the buyer journey. Sharon recommends focusing on a few specific areas:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eTop-of-funnel visibility for your products: \u003c/strong\u003e“Make sure that your full product catalog is in Google Shopping, and that your email cadence with customers includes inspirational emails with personalized recommendations,” Sharon says.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eProduct discoverability:\u003c/strong\u003e “Use personalization to put the right products in front of the right customers so they move from browser to buyer in fewer clicks,” Sharon explains. This can be done using \u003ca href=\\\"https://apps.shopify.com/search?q=personalization\\\" target=\\\"_blank\\\"\u003epersonalization apps\u003c/a\u003e so you’re targeting customers as they click through your store.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eCelso agrees that removing friction between your customers and the products they want is key. “It’s especially important during Black Friday and Cyber Monday to structure your site so it’s clear, quick to navigate, and has very little friction in the purchase experience,” Celso says.“It’s the time to optimize your site’s user experience and design. By working on one aspect, you assist in the optimization of the others. Don’t be afraid to reduce the clutter.”\u003c/p\u003e\\n\u003cp\u003eFor help with discoverability and optimization, check out the \u003ca href=\\\"https://apps.shopify.com/browse/sales-and-conversion-optimization?itcat=blog\u0026amp;itterm=bfcm_advice\\\" target=\\\"_blank\\\"\u003esales and conversion optimization category on the Shopify App Store\u003c/a\u003e. Depending on your use case, these apps can help you target your efforts to your audience and increase your order volume.\u003c/p\u003e\\n\u003ch3 id=\\\"4\\\"\u003e4. Consider your timelines\u003c/h3\u003e\\n\u003cp\u003eWith Black Friday and Cyber Monday on the horizon, it’s important to remember your timelines and get started in advance. “Customers will start their shopping early by doing research,” says Sharon of LimeSpot. \u003c/p\u003e\\n\u003cp\u003e“Buying experiences will start on Amazon, in Google, or via emails, so you want to be highly visible on at least the latter two. And given financial realities, customers are likely to do more research upfront to optimize their deals.”\u003c/p\u003e\\n\u003cp\u003eWith research starting early, it’s important that customers can find your store easily. After \u003ca href=\\\"/blog/seo-checklist-online-store\\\" target=\\\"_blank\\\"\u003eoptimizing your online store for Google search\u003c/a\u003e, Sharon also highlights the importance of getting your email marketing in order leading up to Black Friday.\u003c/p\u003e\\n\u003cp\u003eCelso agrees that managing timelines is key, specifically from a technological perspective: “If you’ve been working on a new and more complex feature or upgrade to your site, then I recommend holding off on releasing it until after Black Friday and Cyber Monday. You want to limit the number of things that can go wrong in the code, especially when dealing with high traffic.”\u003c/p\u003e\\n\u003cp\u003eNow’s not the time to introduce big changes—instead, you want to spend this time testing your store, to be sure your customers won’t run into any trouble when Black Friday shopping. \u003ca href=\\\"https://help.shopify.com/en/manual/checkout-settings/test-orders?itcat=blog\u0026amp;itterm=bfcm_advice\\\" target=\\\"_blank\\\"\u003ePlace a test order\u003c/a\u003e to make sure your checkout, order processing, inventory, shipping, email notifications, and taxes are all working correctly.\u003c/p\u003e\\n\u003ch3 id=\\\"5\\\"\u003e5. Offer exclusive Black Friday deals\u003c/h3\u003e\\n\u003cp\u003eBlack Friday is a major holiday shopping season because customers know they can get special deals from their favorite brands. Take this into consideration and offer discounts to both new and existing customers this Black Friday.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/discounts-and-coupons\\\" target=\\\"_blank\\\"\u003ePercentage-based discounts\u003c/a\u003e are easiest to manage since you can create them in the Shopify dashboard and determine when and where the code can be redeemed. But this can leave you open to dents in your profit margin—especially considering most people expect a Black Friday discount of \u003ca href=\\\"https://www.statista.com/statistics/1342850/convincing-black-friday-discount-uk-by-age/\\\" target=\\\"_blank\\\"\u003eup to 30%\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eAlternative ways to capitalize on discount-hungry Black Friday shoppers include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eFree gifts or samples with any order\u003c/li\u003e\\n\u003cli\u003eGift cards to redeem on their next purchase\u003c/li\u003e\\n\u003cli\u003eLimited-time special offers that expire at midnight on Black Friday\u003c/li\u003e\\n\u003cli\u003eBuy one, get one free deals\u003c/li\u003e\\n\u003cli\u003eBundle discounts to increase average order value \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eLauren Witwicki, owner of oatmeal brand\u003ca href=\\\"https://www.5oat5.com/\\\" target=\\\"_blank\\\"\u003e5oat5\u003c/a\u003e, offers an exclusive product throughout her business’s Black Friday campaign.\u003c/p\u003e\\n\u003cp\u003e“Given the fact that we are a fairly new category of product in the packaged goods market, we want to use the excitement around Black Friday to offer our biggest discount to encourage people to give our product a shot,” Lauren says. “We will also be offering a limited-time-only flavor of oatmeal that will only be available during the Black Friday weekend.”\u003c/p\u003e\\n\u003cp\u003eRegardless of which deal you’re offering, promote it through \u003ca href=\\\"/blog/5-black-friday-cyber-monday-social-media-campaigns\\\" target=\\\"_blank\\\"\u003eBlack Friday social media posts\u003c/a\u003e and email marketing campaigns. Use countdown timers to create a sense of urgency. It could be the nudge that convinces new and existing customers to hit “Checkout.”\u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e6. Collaborate with other small businesses\u003c/h3\u003e\\n\u003cp\u003eUnlike big-box stores, small businesses have the advantage of collaborating directly with other entrepreneurs to reach the same goal: more sales.\u003c/p\u003e\\n\u003cp\u003eFind complementary businesses that don’t directly compete with your own. If you sell coffee roasting beans, for example, find a local independent coffee shop and run a joint promotion that gets people in their store and drinking your roast.\u003c/p\u003e\\n\u003cp\u003eOther \u003ca href=\\\"/blog/collaboration-ideas-boost-small-business-sales\\\" target=\\\"_blank\\\"\u003ecollaboration ideas for small businesses\u003c/a\u003e include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eA \u003ca href=\\\"/retail/shop-in-shop\\\" target=\\\"_blank\\\"\u003eshop-in-shop\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eCollaborative products \u003c/li\u003e\\n\u003cli\u003eA gift guide featuring products from local small businesses\u003c/li\u003e\\n\u003cli\u003eJoint marketing campaigns where you cross-promote each other’s products\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"7\\\"\u003e7. Enhance the in-store experience\u003c/h3\u003e\\n\u003cp\u003eNot all Black Friday shoppers head online to take advantage of deals. \u003ca href=\\\"https://www.zippia.com/advice/black-friday-statistics/\\\" target=\\\"_blank\\\"\u003eSome 30%\u003c/a\u003e of Black Friday shoppers still intend to shop in-store.\u003c/p\u003e\\n\u003cp\u003eDecorate your store with Black Friday–themed displays to entice in-person shoppers. You could offer complimentary refreshments or a sales event, run small giveaways, or host fun competitions like “Guess how many products are in the jar,” where the winner gets a special prize. \u003c/p\u003e\\n\u003cp\u003eAbove all, customer experience should fall highest on your priority list. Train retail staff to provide exceptional customer service to everyone who comes through the door. Even if new customers don’t purchase during their visit, a positive first impression increases the odds of them coming back.\u003c/p\u003e\\n\u003cp\u003eWendy Wang, of \u003ca href=\\\"https://fj-outdoors.com/\\\" target=\\\"_blank\\\"\u003eF\u0026amp;J Outdoors\u003c/a\u003e, says it’s important to be prepared for the influx of Black Friday shoppers. “Our biggest struggle was managing the surge in customer queries efficiently. We fell short in terms of speed and effectively keeping up with customer communications during the sale days,” Wendy says. “We’ve tackled this issue head-on by expanding our customer service team and implementing an improved CRM system. This helps us handle customer queries promptly and maintain high customer satisfaction.”\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e8. Optimize your online presence\u003c/h3\u003e\\n\u003cp\u003eOnline shoppers might see your \u003ca href=\\\"/blog/bfcm-campaigns\\\" target=\\\"_blank\\\"\u003eBlack Friday campaigns\u003c/a\u003e through sneak peaks on social media or email. Don’t leave them feeling confused when they visit your online store.\u003c/p\u003e\\n\u003cp\u003eMake the experience consistent by updating your website with Black Friday banners and clear calls-to-action in the following locations:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://help.shopify.com/en/manual/online-store/themes/themes-by-shopify/vintage-themes/customizing-vintage-themes/adding-an-announcement-banner\\\" target=\\\"_blank\\\"\u003eAnnouncement banner\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003eHomepage, landing pages, and blog posts\u003c/li\u003e\\n\u003cli\u003ePop-up boxes\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eWendy says that keeping all your customer-facing surfaces in sync is critical to a healthy Black Friday and Cyber Monday season.“We optimize our website for the anticipated increased traffic during these sales to ensure a seamless shopping experience for our customers,” Wendy says.\u003c/p\u003e\\n\u003cp\u003e“We set up strategic online marketing campaigns using SEO, PPC advertising and social media to further spread the word about our offer. We also revise our shipping and return policies for the sale period to keep it hassle-free for customers.”\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e9. Leverage your email marketing strategy\u003c/h3\u003e\\n\u003cp\u003eEmail marketing is a powerful and direct way of communicating with holiday shoppers. Instead of relying on ever-changing social media algorithms, your Black Friday marketing messages get delivered straight to customers’ inboxes.\u003c/p\u003e\\n\u003cp\u003eBuild an email list of existing and potential customers using \u003ca href=\\\"https://apps.shopify.com/shopify-email\\\" target=\\\"_blank\\\"\u003eShopify Email\u003c/a\u003e. Then, send targeted \u003ca href=\\\"/blog/56776517-8-awesome-black-friday-email-campaigns-you-can-steal-this-holiday-season\\\" target=\\\"_blank\\\"\u003eBlack Friday email campaigns\u003c/a\u003e with exclusive offers based on interactions they’ve already had with your small business, such as:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eSales they’ve shopped\u003c/li\u003e\\n\u003cli\u003eProducts they’ve bought\u003c/li\u003e\\n\u003cli\u003eTime since their most recent purchase\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e“One of the biggest strategies we are using is ramping up our email and SMS collection,” says Jeff Moriarty, owner of \u003ca href=\\\"https://www.moregems.com/\\\" target=\\\"_blank\\\"\u003eMoriarty’s Gem Art\u003c/a\u003e. “Each year we find these channels to be our most successful. We are not only using pop-ups, but social media campaigns and third-party tools like \u003ca href=\\\"https://apps.shopify.com/retentionx-com\\\" target=\\\"_blank\\\"\u003eRetention\u003c/a\u003e to grab more emails than ever before.”\u003c/p\u003e\\n\u003cp\u003eJeff says that the subject line is a key focus in BFCM campaigns. “In the previous years we have found our open rates dropping, which is a struggle,” Jeff says. “Because of that we are trying more AI-generated subject lines. It has worked well so far this year, so we will see how it does over Black Friday.”\u003c/p\u003e\\n\u003cp\u003eTake the same approach for your small business by using \u003ca href=\\\"/magic\\\" target=\\\"_blank\\\"\u003eShopify Magic\u003c/a\u003e inside Shopify Email. Simply click the magic button and describe the subject line you want to create. The generative AI tool will suggest several subject lines you could test.\u003c/p\u003e\\n\\n\u003ch3 id=\\\"10\\\"\u003e10. Extend the Black Friday sales period\u003c/h3\u003e\\n\u003cp\u003eFor small businesses, there’s a lot of work that goes into Black Friday. Extending the sales period can not only squeeze more value from your campaigns, but also capture shoppers who are still looking for deals over the Black Friday Cyber Monday weekend.\u003c/p\u003e\\n\u003cp\u003eThat might mean:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eEarly bird deals the week prior to Black Friday\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/retail/small-business-saturday\\\" target=\\\"_blank\\\"\u003eSmall Business Saturday\u003c/a\u003e specials \u003c/li\u003e\\n\u003cli\u003eA “last chance” or coupon that expires the day after Black Friday\u003c/li\u003e\\n\u003cli\u003eA promotion that spans the entire BFCM weekend\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2\u003ePrepare your small business with the best Black Friday ideas\u003c/h2\u003e\\n\u003cp\u003eStart early and get your small business ready for the biggest shopping weekend of the year. Increase holiday sales by delighting your customers, speeding up your store, and optimizing the shopping experience.\u003c/p\u003e\\n\u003cp\u003eNeed extra help? You can hire experienced Shopify partner experts in the \u003ca href=\\\"/partners/directory\\\" target=\\\"_blank\\\"\u003eShopify Partners marketplace\u003c/a\u003e who can help you get your store ready for the Black Friday Cyber Monday weekend. Or, add additional tools and functionality to your store with \u003ca href=\\\"/blog/black-friday-cyber-monday-shopify-apps\\\" target=\\\"_blank\\\"\u003eBlack Friday apps\u003c/a\u003e from the \u003ca href=\\\"https://apps.shopify.com/?itcat=blog\u0026amp;itterm=bfcm_advice\\\" target=\\\"_blank\\\"\u003eShopify App Store\u003c/a\u003e.\u003c/p\u003e\\n\u003chr\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003ePlanning for Peak BFCM Season\\n\u003c/p\u003e\\n\u003cp\u003ePrepare for a successful 2024 peak holiday season and Black Friday—Cyber Monday (BFCM) with this comprehensive course packed with valuable insights and actionable tips.\\n\u003c/p\u003e\\n\u003cp\u003e\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://academy.shopify.com/planning-for-peak-season-2024\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\"\u003eRegister now\u003c/a\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003chr\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\" style=\\\"text-align: left;\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2\u003eSmall business Black Friday ideas FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs Black Friday good for small business?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003eYes, Black Friday is good for small businesses if they are prepared and have competitive deals. Promote your business beforehand to draw attention from customers looking for discounts. Don't worry about competing with the big brands and offering bigger discounts than them. Just do what's best for you.\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is the small business version of Black Friday?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003eThe small business version of Black Friday is \\\"Small Business Saturday,\\\" which occurs the day after Black Friday. It's a day that encourages consumers to support and shop at their local small businesses, promoting community and growth.\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow small businesses can prepare for Black Friday?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003eSmall businesses can prepare for Black Friday by analyzing past sales data to forecast demand and stocking up on popular or discounted items. They can also create unique promotions to attract customers and prepare staff for the increased foot traffic during the event.\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow does Black Friday affect small businesses?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003eBlack Friday can give small businesses a big boost in sales if they can tap into the shopping frenzy. You have to prepare enough resources, inventory, and staff to ensure customers get their products and are happy with the experience. \u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Check out the best Black Friday ideas for small businesses in 2024. From website optimizations to digital marketing campaigns, be prepared early.\",\"\u003cp\u003e\u003cmeta charset=\\\"utf-8\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/small_20business_20black_20friday.png?v=1696521170\\\" alt=\\\"small business black friday\\\" data-mce-selected=\\\"1\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/small_20business_20black_20friday.png?v=1696521170\\\" data-mce-fragment=\\\"1\\\"\u003eCheck out the best Black Friday ideas for small businesses in 2024. From website optimizations to digital marketing campaigns, be prepared early.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2774,\"_1186\":2781},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2786,2788,-5,2790],{\"_1831\":1867,\"_1868\":2787,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/bfcm-advice\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/bfcm-advice\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/bfcm-advice\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/bfcm-advice\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/bfcm-advice\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/bfcm-advice\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/bfcm-advice\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/bfcm-advice\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/bfcm-advice\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/bfcm-advice\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/bfcm-advice\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/bfcm-advice\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/bfcm-advice\\\",\\\"ja\\\":\\\"https://www.shopify.com/jp/blog/bfcm-advice\\\"}\",{\"_1831\":1867,\"_1868\":2789,\"_1870\":1874},\"[{\\\"title\\\":\\\"Shopify Markets- Everything You Need to Sell Worldwide\\\",\\\"url\\\":\\\"blog/shopify-markets\\\"},{\\\"title\\\":\\\"How Paypal Fees Work with Shopify Payments\\\",\\\"url\\\":\\\"blog/paypal-fees\\\"},{\\\"title\\\":\\\"The True Cost of Running an Ecommerce Website\\\",\\\"url\\\":\\\"blog/ecommerce-website-cost\\\"},{\\\"title\\\":\\\"8 Time-Consuming Business Tasks—and How to Automate Them Using Bots\\\",\\\"url\\\":\\\"blog/business-bots-roundup\\\"},{\\\"title\\\":\\\"How a Jewelry Business Generates 76.8% of Orders Selling on Amazon with Shopify\\\",\\\"url\\\":\\\"blog/amazon-with-shopify-case-study\\\"},{\\\"title\\\":\\\"19 Best Shopify Apps for Clothing Stores\\\",\\\"url\\\":\\\"blog/206072649-shopify-apps-for-fashion\\\"},{\\\"title\\\":\\\"What is Social Proof and How to Use It\\\",\\\"url\\\":\\\"blog/social-proof\\\"},{\\\"title\\\":\\\"Psychological Pricing- What Your Prices Really Say to Customers\\\",\\\"url\\\":\\\"blog/psychological-pricing\\\"},{\\\"title\\\":\\\"The Procrastinator’s Guide to Black Friday Cyber Monday\\\",\\\"url\\\":\\\"blog/205649353-the-procrastinators-guide-to-black-friday-marketing\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"15 Jul 2024\",{\"_1831\":1832,\"_158\":2793,\"_1583\":2794,\"_334\":2795,\"_1836\":2796,\"_1838\":2797,\"_1848\":2800,\"_123\":2801,\"_1851\":2802,\"_1853\":2803,\"_1660\":2804,\"_1857\":2805,\"_1864\":2806,\"_1878\":2798,\"_1879\":2799,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2810,\"_1885\":2796},\"gid://shopify/Article/561330585634\",\"fraud-prevention\",\"What Is Fraud Prevention? Strategies and Tools\",\"2024-07-06T00:16:35Z\",{\"_1831\":1840,\"_378\":2798,\"_1842\":2799,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Fraud_Prevention.png?v=1729263132\",\"Image of a shield with a dollar sign on it with green and blue color scheme. \",[1080],\"\u003cp\u003eFraud is something every business owner has to contend with. A recent Cybersource report found that \u003ca href=\\\"https://www.cybersource.com/content/dam/documents/campaign/fraud-report/global-fraud-report-2023-en.pdf\\\"\u003e2.9% of all ecommerce revenue\u003c/a\u003e is lost to fraud—meaning out of every $10,000 your business generates, you could potentially lose almost $300 to scammers.\u003c/p\u003e\\n\u003cp\u003eA fraud prevention strategy helps minimize losses and deter scammers from targeting your online store. With the right fraud prevention measures in place, you can block fraud automatically, saving you hours each week manually reviewing orders.\u003c/p\u003e\\n\u003cp\u003eThis article shares how to create one, the types of fraud to look out for, and effective fraud prevention measures that will protect your business.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is fraud prevention?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eWhy is fraud prevention important?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eTypes of fraud\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eHow to prevent fraud\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eTop fraud prevention tools\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eFraud prevention FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is fraud prevention?\u003c/h2\u003e\\n\u003cp\u003eFraud prevention is a strategy that helps businesses identify, prevent, and resolve fraud. The goal is to prevent fraud from damaging a business’s finances, reputation, or customers. \u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eWhy is fraud prevention important?\u003c/h2\u003e\\n\u003ch3\u003eFinancial losses and instability\u003c/h3\u003e\\n\u003cp\u003eFraud is a costly problem for businesses to deal with. Falling victim to financial crimes can see money drain from your bank account into a scammer’s. And when it’s your customers who are initiating fraud through disingenuous chargebacks, an event called “friendly fraud,” you’ll \u003ca href=\\\"https://www.cybersource.com/content/dam/documents/campaign/fraud-report/global-fraud-report-2023-en.pdf\\\"\u003espend up to $35\u003c/a\u003e disputing every $100 in charges.\u003c/p\u003e\\n\u003ch3\u003eReputation risks\u003c/h3\u003e\\n\u003cp\u003eMany purchases are made—or at least influenced—by word of mouth. If one customer has a negative experience with your site, there’s a chance that they’ll tell their own friends and family about the fraud risk. This can deter people from buying your products.\u003c/p\u003e\\n\u003ch3\u003eLegal compliance issues\u003c/h3\u003e\\n\u003cp\u003eLaws exist to protect consumers against fraud. As a business, you must be compliant with anti-money laundering regulations that prohibit scammers from hiding profits from fraudulent activities (such as stolen credit card details). \u003c/p\u003e\\n\u003cp\u003eFinancial institutions that process payments for businesses are obligated to comply with anti-money laundering regulations, too, by verifying customer identities, monitoring transactions for suspicious activity, and reporting suspicious activities.\u003c/p\u003e\\n\u003cp\u003eFailing to meet these requirements not only leaves loopholes for scammers to exploit but exposes you to legal action, regardless of whether or not you actually fall victim to fraud.\u003c/p\u003e\\n\u003ch3\u003eEfficiency challenges\u003c/h3\u003e\\n\u003cp\u003eFraud is complex and takes a lot of time to resolve. Disputing claims, gathering evidence, and dealing with the repercussions of fraud draw valuable time away from your business—time that could be better spent elsewhere.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eTypes of fraud\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003ePhishing scams\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eFriendly fraud\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eCard testing fraud\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003eRefund abuse\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eLoyalty abuse\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eAccount takeover fraud\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eTriangulation fraud\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eIdentity theft\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"7\\\"\u003ePhishing scams\u003c/h3\u003e\\n\u003cp\u003ePhishing happens when fraudsters pretend to be someone else. They deceive people into thinking they’re someone else, hoping that they’ll reveal sensitive information. An example might include a phishing email from someone claiming to work for your bank in order to get unauthorized access to your business’ bank account. \u003c/p\u003e\\n\u003cp\u003eCybersource’s \u003ca href=\\\"https://www.cybersource.com/content/dam/documents/campaign/fraud-report/global-fraud-report-2023-en.pdf\\\"\u003eEcommerce Fraud Report\u003c/a\u003e found that phishing is the most popular type of fraud that retailers encounter. Almost half (43%) of businesses experienced this type of fraud, up from 35% last year.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003ePhishing is the most frequent type of fraud experienced by online retailers, according to Cybersource’s \u003ca href=\\\"https://www.cybersource.com/content/dam/documents/campaign/fraud-report/global-fraud-report-2023-en.pdf\\\"\u003eEcommerce Fraud Report\u003c/a\u003e.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"8\\\"\u003eFriendly fraud\u003c/h3\u003e\\n\u003cp\u003eFriendly fraud, also known as \u003ca href=\\\"https://www.shopify.com/blog/what-is-a-chargeback\\\"\u003echargeback\u003c/a\u003e fraud, isn’t as friendly as the name suggests. It happens when customers buy something from a business and contact their credit card issuers to dispute the charge. They’ll claim that they didn't receive the product or that it wasn't an unauthorized transaction.\u003c/p\u003e\\n\u003cp\u003eUnfortunately, fraudulent chargebacks are common. Cybersource found that \u003ca href=\\\"https://www.cybersource.com/content/dam/documents/campaign/fraud-report/global-fraud-report-2023-en.pdf\\\"\u003eover one-third of businesses\u003c/a\u003e experience these fraudulent tactics, and the average chargeback rate for retailers is 0.52%. \u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003eCard testing fraud\u003c/h3\u003e\\n\u003cp\u003eCard testing fraud, sometimes known as payment fraud, happens when scammers use stolen credit card information to make fraudulent purchases on your online store. They’ll often commit fraud using:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eEnumeration attacks, which involve fraudsters systematically guessing and checking card details using automated scripts or bots. They don’t have any specific information to start with and use scripts or bots to generate a large number of card numbers until they find one that works.\u003c/li\u003e\\n\u003cli\u003eValidity checks, which happen when fraudsters verify the legitimacy of obtained credit card information. (This is often done via small transactions or using validation tools.). In this case, fraudsters already have some card information and don’t need to guess the card numbers because they already have them. All they need to do is check if these card numbers are valid.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eOne-third of businesses have experienced this type of credit card fraud, but it’s easy to prevent. Ecommerce payment services like Shopify Payments have real-time fraud detection tools that verify whether a customer’s billing address matches the one registered to the card. No match equals order cancellation.\u003c/p\u003e\\n\u003ch3 id=\\\"10\\\"\u003eRefund abuse\u003c/h3\u003e\\n\u003cp\u003eRefund abuse is when a customer abuses your \u003ca href=\\\"https://www.shopify.com/blog/return-policy\\\"\u003ereturn policy\u003c/a\u003e by either submitting too many returns, returning counterfeit goods, or claiming that the goods weren’t fit for purpose.\u003c/p\u003e\\n\u003cp\u003eThis type of fraud is especially common in the fashion industry. Shoppers have been known to participate in “wardrobing”—a type of fraud that happens when people buy a piece of clothing, wear it (with the tags still intact), and return it for a full refund.\u003c/p\u003e\\n\u003cp\u003eThe \u003ca href=\\\"https://nrf.com/media-center/press-releases/nrf-and-appriss-retail-report-743-billion-merchandise-returned-2023\\\"\u003eNational Retail Federation\u003c/a\u003e found that for every $100 in returned merchandise, retailers lose $13.70 to return fraud. It’s a problem that’s exacerbated by holiday shopping: losses rise to $16.50 for the same amount of returned merchandise.\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003eLoyalty abuse\u003c/h3\u003e\\n\u003cp\u003eLoyalty programs exist to reward customers for shopping with you, but they sometimes cause businesses to fall victim to online fraud. Studies estimate that \u003ca href=\\\"https://www.cybersource.com/content/dam/documents/campaign/fraud-report/global-fraud-report-2023-en.pdf\\\"\u003e22% of businesses\u003c/a\u003e have experienced loyalty fraud, which happens when customers abuse your loyalty program by stealing points or exploiting loopholes.\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003eAccount takeover fraud\u003c/h3\u003e\\n\u003cp\u003eAccount takeover fraud is a type of identity theft that can happen if someone gets unauthorized access to your business accounts, such as the login credentials for your ecommerce platform. When they log in, scammers can see your private information and might hold your accounts for ransom and only relinquish access when they’ve been paid. \u003c/p\u003e\\n\u003cp\u003eAccount takeovers can also happen if someone hacks the account a customer has made on your website. Scammers might use their stored cards to make unauthorized purchases or test stolen card details under another person’s name.\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003eTriangulation fraud\u003c/h3\u003e\\n\u003cp\u003eTriangulation fraud is a complex type of digital fraud that happens when scammers imitate your online store and lure shoppers in with discounted prices. Customers who buy through the store handover their payment information. The scammer uses stolen money from their order to make a fraudulent purchase on your actual store using the customer’s details. Those details are then sold on the dark web or used to make other fraudulent purchases from other businesses.\u003c/p\u003e\\n\u003cp\u003eThis online fraud can often go undetected for months because the customer still gets their product, but they’re none the wiser that their sensitive personal details have been fraudulently obtained.\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003eIdentity theft\u003c/h3\u003e\\n\u003cp\u003eIdentity theft happens when a scammer uses someone else’s identity—be that their name, email address, or online accounts—to make fraudulent transactions. Scammers can gain access to these details through data breaches or phishing attacks. Sometimes, details are sold on the dark web for fraudsters to buy. \u003c/p\u003e\\n\u003cp\u003eIdentity theft is a particular problem for merchants because you think that you’re dealing with genuine customers. If someone signs into their account and requests a refund to a different card, for example, you might not realize that it’s not the actual customer contacting you; it’s someone who’s illegally signed into their account and demanded the refund. \u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003eHow to prevent fraud\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eUse Shopify Payments\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003eDeploy IP fraud scoring tools\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eUse verification software\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003eLimit order quantities\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003eBolster your store policies\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003eReview risky orders\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003eTrain employees on your fraud prevention plan\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eRegularly update cybersecurity measures\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003eKeep accurate records\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"15\\\"\u003e1. Use Shopify Payments\u003c/h3\u003e\\n\u003cp\u003eA secure ecommerce payment gateway goes a long way in preventing fraud. \u003ca href=\\\"https://www.shopify.com/payments\\\"\u003eShopify Payments\u003c/a\u003e, in particular, is PSD2 compliant and offers \u003ca href=\\\"https://help.shopify.com/en/manual/payments/shopify-payments/faq\\\"\u003e3D Secure Checkout\u003c/a\u003e. This protects you against fraud by shifting liability for fraudulent chargebacks from you to the card issuer. You also won’t be liable for any costs associated with \u003ca href=\\\"https://help.shopify.com/en/manual/payments/chargebacks\\\"\u003echargeback dispute management\u003c/a\u003e, provided it’s an eligible Shop Pay transaction in the U.S.. \u003c/p\u003e\\n\u003cp\u003eBusinesses using Shopify Payments can use card testing and proxy detection, both of which are automatically embedded in Shopify Payments (no integrating or switching on needed). The tool uses machine-learning and CAPTCHA tests to help prevent card testing attacks by bots and humans at checkout.\u003c/p\u003e\\n\u003cp\u003ePlus, Shopify’s fraud analysis helps you identify high-risk orders by assessing the IP address, billing information, order characteristics, and more.\u003c/p\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/Mm0aph765_g?si=Cjl3Opv-hDt0vWhh\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eStart accepting payments fast with Shopify Payments\u003c/p\u003e\\n\u003cp\u003eSkip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/payments?itcat=coreblog\u0026amp;itterm=shopify-payments-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eDiscover Shopify Payments\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"16\\\"\u003e2. Deploy IP fraud scoring tools\u003c/h3\u003e\\n\u003cp\u003eIP fraud scoring tools rank the potential risk of an order being fraudulent using factors from a person’s IP address. It can also detect mismatched addresses and analyze whether the order was placed by a bot. \u003c/p\u003e\\n\u003cp\u003eShopify has a similar functionality built into its ecommerce platform. Shopify’s \u003ca href=\\\"https://help.shopify.com/en/manual/orders/fraud-analysis\\\"\u003efraud analysis\u003c/a\u003e tool tells you whether the order is low, medium, or high risk for a chargeback. High-risk orders will be flagged through order notification emails, helping you review high-risk orders and combat fraud.\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e3. Use verification software\u003c/h3\u003e\\n\u003cp\u003eVerification software confirms that the details entered at checkout match a real person who’s trying to make a legitimate purchase. When enabled on your ecommerce site, you can identify potential fraud risks with verification software that requires:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eIdentify verification: \u003c/strong\u003eIs the customer really them or is a fraudster imitating them? Combat identity fraud with verification software that requires shoppers to confirm it’s really them with two-factor authentication or biometric identification.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCard verification: \u003c/strong\u003eAnyone can quickly skim the card number and expiration date on the front of a credit or debit card. The CVV code, which is on the back of the card, is an extra layer of security that indicates the customer has the card in their possession.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAddress verification: \u003c/strong\u003eOftentimes, scammers who have stolen credit card details don’t have the customer’s billing address. Catch them before they commit fraud with a verification tool that confirms the cardholder’s billing address matches the shipping address they’ve entered at checkout.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThis fraud prevention solution is more common than you might think. Per Cybersource, the average \u003ca href=\\\"https://www.cybersource.com/content/dam/documents/campaign/fraud-report/global-fraud-report-2023-en.pdf\\\"\u003ebusiness has five\u003c/a\u003e fraud detection tools with credit card verification, identity validation, and two-factor authentication ranking highest.\u003c/p\u003e\\n\u003cp\u003eWith Shopify, you can set rules to prompt customers to verify their identity. It automatically assesses information like the correct CVV and billing/shipping address via fraud analysis to insulate you from fraudulent orders.\u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e4. Limit order quantities\u003c/h3\u003e\\n\u003cp\u003eScammers often make large orders if they use stolen credit card details. They hope that by sticking to a small number of retailers, their fraudulent transactions will go undetected.\u003c/p\u003e\\n\u003cp\u003ePrevent your online store from falling victim to this type of fraud by limiting order quantities. If shoppers can only order a maximum of 10 units, for example, there’s less opportunity for them to make larger financial transactions that severely impact an unassuming card owner.\u003c/p\u003e\\n\u003cp\u003eAnalyze your previous order data to see how units people tend to order when making a purchase through your website. That way, you won’t block genuine customers from making high-value purchases while also deterring fraud.\u003c/p\u003e\\n\u003ch3 id=\\\"19\\\"\u003e5. Bolster your store policies\u003c/h3\u003e\\n\u003cp\u003eFraud often happens when people exploit a retailer’s policy and find loopholes, particularly with loyalty and returns policies. Do a comb through of your existing policies to see whether there are any loopholes, and regularly update both policies if customers start to take advantage. \u003c/p\u003e\\n\u003cp\u003eSay you’re a clothing retailer with a generous return policy. Anyone who buys a garment through your online store can return it for a full refund within 14 days, provided the clothing is unworn and undamaged. \u003c/p\u003e\\n\u003cp\u003eHowever, you notice that customers start returning items that no longer have the manufacturer’s tag on it—and although they’re insisting the item was bought from you, you can’t verify their claim. Insulate yourself against return fraud by stating that you can only accept product returns if the tag is still intact. \u003c/p\u003e\\n\u003cp\u003eOr, if you’re losing too much money processing returns, change the policy to only offer exchanges or store credit instead of a cash refund. This can be a smart \u003ca href=\\\"https://www.shopify.com/blog/ecommerce-fraud-prevention\\\"\u003efraud prevention policy\u003c/a\u003e because your business will be a less attractive target for scammers who want to submit fraudulent returns, such as stolen or worn merchandise, for a full refund.\u003c/p\u003e\\n\u003ch3 id=\\\"20\\\"\u003e6. Review risky orders\u003c/h3\u003e\\n\u003cp\u003eFraudulent orders tend to share similar characteristics that make scams easy for you to spot. This includes a mismatch between the shipping address and the home address of the registered card holder, multiple attempts to complete a transaction, or a low value order (which can happen if a fraudster is testing whether a stolen card is still active).\u003c/p\u003e\\n\u003cp\u003eBear in mind that international orders tend to have a higher rejection rate. Cybersource found that the average order rejection rate for domestic orders is just 2.7% compared to 5.3% for international orders.\u003c/p\u003e\\n\u003cp\u003eManually reviewing risky orders can be time-consuming, especially if you’re processing lots of orders each day. That’s where \u003ca href=\\\"https://help.shopify.com/en/manual/shopify-flow\\\"\u003eShopify Flow\u003c/a\u003e comes in. The tool can automate manual processes so you can seamlessly review, manage, and fulfill orders.\u003c/p\u003e\\n\u003cp\u003eYou can set up fraud detection rules to automatically cancel certain orders, capture payment for low-risk orders, alert your team when their review is required, and more.\u003c/p\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/U7kMNfa2eA4?si=j1CLgV5KOJuP4y5W\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003ch3 id=\\\"21\\\"\u003e7. Train employees on your fraud prevention plan\u003c/h3\u003e\\n\u003cp\u003eAs a business owner, it’s impossible to keep an eye on every part of your business. As you grow, you’ll likely hire employees to cover tasks like marketing, inventory management, or order fulfillment. These people should be fully trained on how to spot fraud attacks and report suspected fraud incidents.\u003c/p\u003e\\n\u003cp\u003eAs part of your fraud awareness training program, touch on things like: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eThe importance of fraud prevention\u003c/li\u003e\\n\u003cli\u003eHow to protect sensitive company details\u003c/li\u003e\\n\u003cli\u003eCommon fraud schemes they might encounter\u003c/li\u003e\\n\u003cli\u003eTools and methods they can use to detect fraud\u003c/li\u003e\\n\u003cli\u003eWho to report suspected fraud to\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"22\\\"\u003e8. Regularly update cybersecurity measures\u003c/h3\u003e\\n\u003cp\u003eEcommerce is done completely online, which makes it an industry that’s particularly susceptible to fraud. Cybersecurity measures help protect your company against things like malware, ransom attacks, and unauthorized access to important accounts.\u003c/p\u003e\\n\u003cp\u003eConduct a thorough audit and risk assessment to see where your cybersecurity measures are falling short. As a starting point, all accounts should have two-factor authentication and use strong passwords that are never reused elsewhere. Employees should also have firewalls or antivirus software installed on their devices.\u003c/p\u003e\\n\u003cp\u003eThe problem is criminals are constantly evolving fraud threats to overcome popular \u003ca href=\\\"https://www.shopify.com/sg/enterprise/ecommerce-fraud-prevention\\\"\u003eecommerce fraud prevention strategies\u003c/a\u003e. The best approach is to be proactive, so repeat the audit regularly and keep an eye out for suspicious activity that you could block in the future.\u003c/p\u003e\\n\u003ch3 id=\\\"23\\\"\u003e9. Keep accurate records\u003c/h3\u003e\\n\u003cp\u003eIf you do fall victim to fraud, or a customer initiates a fraudulent chargeback, you’ll need evidence to dispute the claim. Roughly 9 in 10 submit compelling evidence to resolve friendly fraud disputes, according to Cybersource.\u003c/p\u003e\\n\u003cp\u003eShopify makes it easy to collect this information when you need it, especially if you’re using \u003ca href=\\\"https://help.shopify.com/en/manual/payments/shopify-payments\\\"\u003eShopify Payments\u003c/a\u003e to process online payments. All payment and order-related data is stored in one centralized location. And for fraudulent chargebacks on eligible Shop Pay transactions in the U.S., we automatically submit evidence about the order to the cardholder's bank. If you have additional information you'd like to include, you can add evidence to the chargeback response\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003eTop fraud detection and prevention tools\u003c/h2\u003e\\n\u003ch3\u003eShopify Protect \u003c/h3\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eShopify Protect is enabled by default on all Shop Pay transactions.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eChargebacks pose a huge risk to retailers. Not only is it time-consuming to deal with this type of fraud, but it’s expensive. \u003ca href=\\\"https://www.shopify.com/protect\\\"\u003eShopify Protect\u003c/a\u003e solves that problem. \u003c/p\u003e\\n\u003cp\u003eUS-based Shopify stores that accept online payments through \u003ca href=\\\"https://shop.app/shop-pay\\\"\u003eShop Pay\u003c/a\u003e have automatic access to \u003ca href=\\\"https://www.shopify.com/blog/shopify-protect\\\"\u003eShopify Protect\u003c/a\u003e. Eligible Shop Pay orders in the US are protected from fraudulent chargebacks. If you experience a fraudulent chargeback, Shopify will cover the cost of the order by reimbursing you the disputed funds and chargeback fee.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eStart accepting payments fast with Shopify Payments\u003c/p\u003e\\n\u003cp\u003eSkip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/payments?itcat=coreblog\u0026amp;itterm=shopify-payments-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eDiscover Shopify Payments\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3\u003eNoFraud\u003c/h3\u003e\\n\u003cfigure\u003e\\n\u003cfigcaption\u003eNoFraud’s portal screens all of your online transactions to mitigate fraud risks.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://apps.shopify.com/nofraud-chargeback-prevention-and-protection\\\"\u003eNoFraud\u003c/a\u003e is a Shopify app that integrates with your online store. It uses artificial intelligence and machine learning to detect and block high-risk orders. If the software isn’t sure, the case gets escalated to NoFraud’s team of fraud detection experts for manual review. \u003c/p\u003e\\n\u003cp\u003eNoFraud also offers a financial guarantee to help with chargeback fraud. If a customer does slip through the net and initiates a fraudulent chargeback, NoFraud will reimburse you.\u003c/p\u003e\\n\u003cp\u003e \u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"6\\\"\u003eFraud prevention FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat are ways to avoid fraud?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eUse a secure payments provider\u003c/li\u003e\\n\u003cli\u003eEnable fraud scoring tools\u003c/li\u003e\\n\u003cli\u003eBlock high risk orders\u003c/li\u003e\\n\u003cli\u003eTrain employees on cybersecurity\u003c/li\u003e\\n\u003cli\u003eBuild upon fraud prevention policies\u003c/li\u003e\\n\u003cli\u003eLimit order quantities\u003c/li\u003e\\n\u003cli\u003eNever give out sensitive information\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is an example of fraud prevention control?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eIdentity verification software is an example of how online retailers might prevent fraud. The software confirms that an order’s shipping address matches the cardholder’s registered home address to minimize the chance of accepting fraudulent orders from criminals using stolen credit card details.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhich is the best strategy for preventing fraud?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003eEnable verification checks to prevent identity theft\u003c/li\u003e\\n\u003cli\u003eBlock high risk transactions\u003c/li\u003e\\n\u003cli\u003eSet an order quantity limit\u003c/li\u003e\\n\u003cli\u003eUse risk scoring on orders to detect fraudsters\u003c/li\u003e\\n\u003cli\u003eUpdate cybersecurity measures\u003c/li\u003e\\n\u003cli\u003eTrain your employees on fraud detection\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow can you protect against fraud?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003eNever open links or emails from people you don’t know\u003c/li\u003e\\n\u003cli\u003eUse strong passwords\u003c/li\u003e\\n\u003cli\u003eInstall antivirus software and a firewall\u003c/li\u003e\\n\u003cli\u003eReview risky online orders\u003c/li\u003e\\n\u003cli\u003eTrain employees on cybersecurity\u003c/li\u003e\\n\u003cli\u003eStrengthen store policies\u003c/li\u003e\\n\u003cli\u003eEnable two-factor authentication\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Learn the types of fraud to look out for and effective fraud prevention measures you can take to protect your business.\",\"\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Fraud_Prevention.png?v=1720224001\\\" alt=\\\"Image of a shield with a dollar sign on it with green and blue color scheme. \\\"\u003e\\n\u003cp\u003eLearn the types of fraud to look out for and effective fraud prevention measures you can take to protect your business.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2795,\"_1186\":2802},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2807,-5,-5,2809],{\"_1831\":1867,\"_1868\":2808,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/fraud-prevention\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/fraud-prevention\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/fraud-prevention\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/fraud-prevention\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/fraud-prevention\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/fraud-prevention\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/fraud-prevention\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/fraud-prevention\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/fraud-prevention\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/fraud-prevention\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/fraud-prevention\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/fraud-prevention\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/fraud-prevention\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/fraud-prevention\\\"}\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"6 Jul 2024\",{\"_1831\":1832,\"_158\":2812,\"_1583\":2813,\"_334\":2814,\"_1836\":2815,\"_1838\":2816,\"_1848\":2819,\"_123\":2821,\"_1851\":2822,\"_1853\":2823,\"_1660\":2824,\"_1857\":2826,\"_1864\":2827,\"_1878\":2817,\"_1879\":2818,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2831,\"_1885\":2815},\"gid://shopify/Article/561321902114\",\"personal-vs-business-credit\",\"Personal vs. Business Credit: Differences and Tips to Get Funding\",\"2024-07-02T19:49:47Z\",{\"_1831\":1840,\"_378\":2817,\"_1842\":2818,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Personal_vs._Business_Credit.png?v=1727449546\",\"a gauge on green background representing business vs personal credit\",[2820],\"Business\",\"\u003cp\u003eA good business credit score opens your business up to more opportunities—and not just in terms of funding and \u003ca href=\\\"/blog/cash-flow\\\"\u003ecash flow\u003c/a\u003e. \u003c/p\u003e\\n\u003cp\u003eYour business’s credit score can influence a supplier's decision to work with you and the terms they’ll offer. A wholesale distributor, for example, might be more lenient on their \u003ca href=\\\"blog/net-30-payment-terms\\\"\u003erepayment terms\u003c/a\u003e if you have a history of paying off credit on time. You could also secure more favorable interest rates with lenders if you’re backed by a strong business credit file.\u003c/p\u003e\\n\u003cp\u003eIf you don’t currently have a great business credit history, it can be tempting to secure funding in your own name using a personal credit account. This guide shares the potential risks of doing so, alongside the key differences between personal vs. business credit. \u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat’s the difference between business and personal credit?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003ePersonal credit scores vs. business credit scores\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eWhere personal and business credit come together\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eBuild your business credit and secure funding\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003ePersonal vs. business credit FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat’s the difference between business and personal credit?\u003c/h2\u003e\\n\u003cp\u003ePersonal and business credit works in a similar way, but the main difference is the entity that is reliable. You’re personally responsible for any individual accounts opened in your name, whereas the company is accountable for debts acquired in the business’ name. You protect your personal assets by securing business credit instead of personal credit.\u003c/p\u003e\\n\u003cp\u003eBusinesses are also more likely to make expensive high-volume purchases—think machinery, rent, inventory, \u003ca href=\\\"/blog/product-development-process\\\"\u003eproduct development\u003c/a\u003e, and marketing costs—and for this reason, they tend to have higher credit limits.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003ePersonal credit scores vs. business credit scores\u003c/h2\u003e\\n\u003ch3\u003ePurpose\u003c/h3\u003e\\n\u003cp\u003eThe biggest difference between personal and business credit is how the funds are typically spent. A business might use funding to pay for \u003ca href=\\\"blog/what-are-operating-expenses\\\"\u003ebusiness expenses\u003c/a\u003e like \u003ca href=\\\"blog/what-is-inventory\\\"\u003einventory\u003c/a\u003e, machinery, travel, office supplies, or legal fees. \u003c/p\u003e\\n\u003cp\u003eIndividuals can use a credit card in their own name to pay for the same things, but you’ll be personally liable for any debt. More common uses of personal credit include paying bills or purchasing items like furniture, cars, or clothing.\u003c/p\u003e\\n\u003ch3\u003eCredit history\u003c/h3\u003e\\n\u003cp\u003eYour personal credit history considers all of your finances. The report will include personal information (like your full name, home address, and social security number) plus any loans or credit accounts, such as a mortgage, car loan, bank overdraft, or personal credit card.\u003c/p\u003e\\n\u003cp\u003eA business’ credit history, however, only covers the financial background of the business. It’ll include the industry classification, credit risk score, and history of lending in the business’ name. Things like equipment financing agreements, a business credit card, and \u003ca href=\\\"blog/business-line-of-credit\\\"\u003elines of credit\u003c/a\u003e will show in your business credit report.\u003c/p\u003e\\n\u003cp\u003eHard credit checks show on both types of credit reports. Too many of these can signal that you’re exploring too many lending options and have a negative impact on your likelihood of securing credit.\u003c/p\u003e\\n\u003ch3\u003eCredit scoring model\u003c/h3\u003e\\n\u003cp\u003eCredit bureaus score personal credit scores on a scale of 300 to 850 because there are more factors that influence an individual’s score. Businesses, however, have theirs measured on a scale of 0 to 100. Anything above 75 is considered a good \u003ca href=\\\"blog/business-credit-score\\\"\u003ebusiness credit score\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3\u003eCredit reporting agencies\u003c/h3\u003e\\n\u003cp\u003eEquifax, Experian, and TransUnion are the three major credit bureaus that lenders use for both personal and business lending. Dun \u0026amp; Bradstreet, however, focuses on business credit histories. \u003c/p\u003e\\n\u003ch3\u003eLiability and personal guarantees\u003c/h3\u003e\\n\u003cp\u003eConsumers tend to have more protection when they’re buying things using personal credit cards. Although some lenders might extend the \u003ca href=\\\"https://www.ftc.gov/legal-library/browse/statutes/credit-card-accountability-responsibility-disclosure-act-2009-credit-card-act\\\"\u003eCredit Card Act\u003c/a\u003e, which protects people who use personal credit, it generally doesn’t apply to business credit cards.\u003c/p\u003e\\n\u003cp\u003eMuch like personal loans, some small business loans also require a guarantor. This is a person who will step in and repay the debt if you (or the business) become unable to.\u003c/p\u003e\\n\u003ch3\u003eImpact of debt\u003c/h3\u003e\\n\u003cp\u003eBusiness credit is attached to the company. If you're unable to pay for a loan, you can close down the business and write it off, provided the loan doesn’t have a guarantor. Only your business’s assets—such as your retail stores, inventory, and assets—can be reclaimed.\u003c/p\u003e\\n\u003cp\u003eIndividuals, however, have less protection against unpayable debts. You’re personally liable for any repayments; if you can’t make them, the debt can’t be written off. Personal assets such as your home, car, and valuable possessions may be at stake.\u003c/p\u003e\\n\u003ch3\u003eAccess to credit information\u003c/h3\u003e\\n\u003cp\u003eIt’s free to check your personal credit score through reporting agencies like Equifax or Experian. Businesses, on the other hand, must pay a fee to access theirs, which can range between $40 and $50 per report.\u003c/p\u003e\\n\u003cp\u003ePrivate information is also more protected in a personal credit report. Anyone who pays the access fee can see your business’ credit score—they don’t have to be a director or an employee of the company.\u003c/p\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/5zPeReIVxhM?si=QFRJMN88jG-TF5ua\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003ch2 id=\\\"3\\\"\u003eWhere personal and business credit come together\u003c/h2\u003e\\n\u003cp\u003eDespite the differences between personal credit and business credit, there are similarities that both options share. The first is that any loan requires a credit check. Lenders will want to make sure that you can repay the money you’re lending, so they may run a credit check on you or the business before agreeing to lend you. \u003c/p\u003e\\n\u003cp\u003eMost \u003ca href=\\\"blog/business-credit-cards\\\"\u003ecredit card\u003c/a\u003e companies also offer rewards for \u003ca href=\\\"blog/cost-to-start-business\\\"\u003ebusiness spending\u003c/a\u003e. Whether it’s a percentage of your spend back in points or discounts on partner brands, these offers can compound in the long term—even if you’re collecting them through a personal credit card.\u003c/p\u003e\\n\u003cp\u003eThere’s a chance that you might be responsible for any debt accumulated. Check whether the funding requires a guarantor before agreeing to take on debt—even if the \u003ca href=\\\"retail/how-to-get-a-loan-for-your-small-business\\\"\u003eloan\u003c/a\u003e itself is in your business’ name.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eEarn cashback rewards with Shopify Credit\u003c/p\u003e\\n\u003cp\u003eGet up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the pay-in-full Visa® business card designed for Shopify entrepreneurs. No annual fees and no credit checks.*\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/credit\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eExplore Shopify Credit\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"4\\\"\u003eHow to build business credit for startups\u003c/h2\u003e\\n\u003cp\u003eBuilding business credit is a long-term play, but there are some quick wins that will help raise your business credit score as a startup:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePay bills on time: \u003c/strong\u003eJust one late payment can show on your business credit file for up to six years. Pay your bills on time, every time—or earlier if you can.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eKeep your credit utilization ratio low: \u003c/strong\u003eThis shows lenders that you’re not overspending and using all of the credit you have available.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAvoid closing old accounts in good standing: \u003c/strong\u003eBusiness accounts with no usage help keep your credit utilization low. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eIncrease business credit limits when possible\u003c/strong\u003e: But don’t use the extra allowance. Spending $500 on your credit card when you have a $2,500 allowance will result in a lower credit utilization rate than one with a $1,000 limit.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMaintain a mix of business credit types:\u003c/strong\u003e Reporting agencies consider your credit mix in their credit score calculations. Try blending options like \u003ca href=\\\"blog/revolving-line-of-credit\\\"\u003erevolving lines of credit\u003c/a\u003e, monthly installments, and credit card repayments.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMonitor your business credit reports regularly: \u003c/strong\u003eIf there’s something you don’t recognize or is incorrect on your business’ credit file, contact a credit bureau to investigate.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2\u003eBuild your business credit and secure funding\u003c/h2\u003e\\n\u003cp\u003ePersonal credit files aren’t the best lever to rely on when you’re looking to secure credit for your business. By building a great credit history and score in your business name, you’ll open the company up to more opportunities—without being personally liable for any debts (provided the business loan doesn’t require a guarantor).\u003c/p\u003e\\n\u003cp\u003eIf you’re looking to secure funding for your small business, \u003ca href=\\\"https://www.shopify.com/lending/capital\\\"\u003eShopify Capital\u003c/a\u003e can help. Access funding that you’ll repay as a percentage of daily sales, so you’ll never have to worry about missing a repayment.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eGet funding to run and grow your business through Shopify Capital\u003c/p\u003e\\n\u003cp\u003eShopify Capital makes it possible to get access to funding in as fast as two business days, if approved, and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales.* No compounding interest. No schedules. No surprises.\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/lending/capital?itcat=coreblog\u0026amp;itterm=shopify-capital-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eExplore Shopify Capital\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"5\\\"\u003ePersonal vs. business credit FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs there a difference between personal credit and business credit?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eBusinesses tend to have higher credit limits than individuals, and there’s also a fee to access your credit reports. However, you’re personally responsible for any debts acquired through personal credit. It’s free to access your personal credit reports.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eDoes my personal credit affect my LLC?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eNot all lenders look at your personal score when evaluating whether they’ll loan money to your LLC, but it is an option—particularly if the business is newly registered or has a low credit score.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs my business credit score different from my personal credit score?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eBusinesses have their own credit score that isn’t attached to your personal credit score. The way either score is graded also differs: businesses are graded on a scale of 0 to 100, whereas individual scores are graded between 300 and 850.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eCan a personal credit card be used for business?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eSome small business owners use a personal credit card to buy things for their business, but remember that you’ll be personally liable for any debts—even if the goods you’ve purchased are for business use.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003cem\u003e* Shopify partners with Stripe Payments Company and Celtic Bank for Shopify Credit. Card products are issued by Celtic Bank pursuant to a license from Visa U.S.A. Inc. See \u003c/em\u003e\u003ca href=\\\"legal/shopify-credit-issuing-bank-terms\\\"\u003e\u003cem\u003eIssuing Bank Terms\u003c/em\u003e\u003c/a\u003e\u003cem\u003e and \u003c/em\u003e\u003ca href=\\\"legal/shopify-credit-program-terms\\\"\u003e\u003cem\u003eShopify Credit Program Terms\u003c/em\u003e\u003c/a\u003e\u003cem\u003e. \\\"Cashback\\\" refers to rewards earned as a percentage discount on eligible purchases. Earn 3% cashback as a statement credit on up to US$100,000 of annual eligible purchases in your monthly top spend category—either marketing, fulfillment, or wholesale, and 1% cashback thereafter. Earn 1% cashback on the other two spend categories. Restrictions apply. See \u003c/em\u003e\u003ca href=\\\"legal/shopify-credit-rewards-terms\\\"\u003e\u003cem\u003eRewards Program Terms\u003c/em\u003e\u003c/a\u003e\u003cem\u003e for details.\u003c/em\u003e\u003c/p\u003e\\n\u003cp\u003e\u003cem\u003e*Shopify Capital loans must be paid in full within 18 months, and two minimum payments apply within the first two 6 month periods.\u003c/em\u003e\u003c/p\u003e\\n\u003cp\u003e\u003cem\u003eAvailable in select countries. Offers to apply do not guarantee financing. All funding through Shopify Capital is issued by WebBank in the United States. \u003c/em\u003e\u003c/p\u003e\",\"Looking to secure funding for your business? Here’s how your personal score could affect business credit and the differences between the two.\",\"\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Personal_vs._Business_Credit.png?v=1719949361\\\" alt=\\\"a gauge on green background representing business vs personal credit\\\"\u003e\\n\u003cp\u003eLooking to secure funding for your business? Here’s how your personal score could affect business credit and the differences between the two.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2825,\"_1186\":2822},\"Personal vs. Business Credit: Differences and Tips to Get Funding \",{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2828,-5,-5,2830],{\"_1831\":1867,\"_1868\":2829,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/personal-vs-business-credit\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/personal-vs-business-credit\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/personal-vs-business-credit\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/personal-vs-business-credit\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/personal-vs-business-credit\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/personal-vs-business-credit\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/personal-vs-business-credit\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/personal-vs-business-credit\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/personal-vs-business-credit\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/personal-vs-business-credit\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/personal-vs-business-credit\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/personal-vs-business-credit\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/personal-vs-business-credit\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/personal-vs-business-credit\\\"}\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"2 Jul 2024\",{\"_1831\":1832,\"_158\":2833,\"_1583\":2834,\"_334\":2835,\"_1836\":2836,\"_1838\":2837,\"_1848\":2840,\"_123\":2842,\"_1851\":2843,\"_1853\":2844,\"_1660\":2845,\"_1857\":2846,\"_1864\":2847,\"_1878\":2838,\"_1879\":2839,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2851,\"_1885\":2836},\"gid://shopify/Article/561318035490\",\"digital-wallets\",\"What Are Digital Wallets and How They Work\",\"2024-07-01T08:30:00Z\",{\"_1831\":1840,\"_378\":2838,\"_1842\":2839,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/What_is_a_Digital_Wallet.png?v=1729278792\",\"a green tinted wallet with credit cards representing a digital wallet\",[2841],\"How to Sell Online\",\"\u003cp\u003eAdvancements in payment technology made it possible for businesses to \u003ca href=\\\"/uk/blog/how-to-sell-online\\\"\u003esell online\u003c/a\u003e. Ever since the first \u003ca href=\\\"/blog/digital-payments\\\"\u003edigital payment\u003c/a\u003e was processed in the early ‘90s, technology has evolved even further—including the creation of digital wallets.\u003c/p\u003e\\n\u003cp\u003eA digital wallet stores customers’ payment details and billing addresses in secure software. Customers can sign into their wallets and make purchases often with a single click, which is why they’re the preferred \u003ca href=\\\"/blog/payment-options\\\"\u003epayment method\u003c/a\u003e for \u003ca href=\\\"https://www.forbes.com/advisor/banking/digital-wallets-payment-apps/\\\"\u003emore than half\u003c/a\u003e of online shoppers.\u003c/p\u003e\\n\u003cp\u003eIgnoring the popularity of digital wallets could cause you to lose customers. Some 11% of people \u003ca href=\\\"/blog/shopping-cart-abandonment\\\"\u003eabandon items in their shopping cart\u003c/a\u003e if their preferred payment method is unavailable. This article shares what digital wallets are and how they work, so you can decide whether to accept them on your ecommerce site.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eWhat is a digital wallet?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eHow does a digital wallet work?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003ePros and cons of digital wallets\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eHow to choose a digital wallet provider\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eDigital wallet examples\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eDigital wallet FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eWhat is a digital wallet?\u003c/h2\u003e\\n\u003cp\u003eA digital wallet is an \u003ca href=\\\"/uk/blog/electronic-payment\\\"\u003eelectronic payment\u003c/a\u003e method that customers use to buy products virtually. People can store their credit card details in their device’s encrypted \u003ca href=\\\"/uk/retail/mobile-wallets\\\"\u003emobile wallet\u003c/a\u003e, such as Apple Pay or \u003ca href=\\\"/shop-pay\\\"\u003eShop Pay\u003c/a\u003e, and use their credit or debit cards to pay for goods. In most cases, the merchant doesn’t see these payment details since the digital wallet tokenizes payment data.\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003eHow digital wallets work\u003c/h2\u003e\\n\u003cp\u003eDigital wallets work by securely saving a customer’s credit card details in a secure vault. When the shopper goes to make a purchase through their device, they can open the app (or sign into their provider’s online account) and choose their stored details to make a purchase. \u003c/p\u003e\\n\u003cp\u003eIf you’re accepting payments from digital wallets in-person through a \u003ca href=\\\"/pos\\\"\u003epoint of sale\u003c/a\u003e system, the process differs slightly. The app will use one of the following technologies to process the \u003ca href=\\\"/blog/mobile-payment\\\"\u003epayment from their mobile device\u003c/a\u003e:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/uk/blog/nfc-mobile-payments\\\"\u003e\u003cstrong\u003eNear-field communication\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e (NFC):\u003c/strong\u003e This technology can transmit payment information between two devices, like your customer’s phone (with their digital wallet app open) and your card reader, using low-speed radio.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMagnetic secure transmission (MST): \u003c/strong\u003eSome \u003ca href=\\\"/blog/payment-solutions\\\"\u003epayment providers\u003c/a\u003e, including Samsung Pay, use this technology instead of NFC. MST generates a magnetic signal that mimics the magnetic stripe you’d find on a physical card. Your card reader picks up the signal to gather payment information.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e\u003cstrong\u003eQR codes:\u003c/strong\u003e\u003c/strong\u003e Merchants can create a unique \u003ca href=\\\"/tools/qr-code-generator\\\"\u003eQR code\u003c/a\u003e that customers can scan using their smartphone camera to open a personalized cart. From here, the customer can retrieve payment details and use their digital wallet to pay for the goods.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"3\\\"\u003ePros and cons of digital wallets \u003c/h2\u003e\\n\u003cp\u003eIf you’re debating whether to accept digital wallet payments for your business, here are some advantages that you’ll experience:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e\u003cstrong\u003eLimit cart abandonment: \u003c/strong\u003e\u003c/strong\u003eDigital wallets save a customer’s credit card and billing details, so customers can make purchases in a single click. This alone can recoup the \u003ca href=\\\"/blog/shopping-cart-abandonment\\\"\u003e18% of people\u003c/a\u003e who abandon online shopping carts because the checkout process is too long or complicated.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eIncrease average order value:\u003c/strong\u003e A \u003ca href=\\\"https://www.emarketer.com/content/consumers-spend-more-with-digital-wallets\\\"\u003ereport by PYMTS\u003c/a\u003e found that customers spend up to 33% more when they’re using a digital wallet. The AOV for a non-wallet sale was $33, compared to a digital wallet average of $44.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e\u003cstrong\u003eReduce cash handling: \u003c/strong\u003e\u003c/strong\u003eCustomers don’t need to hand over physical cash, nor carry their actual wallet, when paying for purchases with a digital wallet. This is a major advantage for retail stores since they don’t have to worry about protecting cash or checking for counterfeit bills when processing \u003ca href=\\\"/retail/retail-payment-options\\\"\u003ein-store payments\u003c/a\u003e. \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eDigital wallet use is on the rise, as per PYMTS.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eDespite these benefits, there are some drawbacks to consider when dealing with digital wallet payments:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/uk/blog/payment-security\\\"\u003e\u003cstrong\u003ePayment security\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e: \u003c/strong\u003eAlthough most digital wallets have two-factor authentication, biometric data (like facial recognition), and \u003ca href=\\\"/uk/retail/payment-tokenization\\\"\u003epayment tokenization\u003c/a\u003e to protect cardholders from unauthorized use, it’s possible for fraudsters to hack a digital wallet and spend money from the connected credit card. A digital wallet is only as secure as the mobile device it’s being used on. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eLack of adoption amongst older shoppers:\u003c/strong\u003e Just \u003ca href=\\\"https://www.emarketer.com/content/consumers-spend-more-with-digital-wallets\\\"\u003e25.7% of Baby Boomers\u003c/a\u003e have a digital wallet compared to 80% of Gen Z shoppers and two-thirds of Millennials. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDependency on mobile wallet providers:\u003c/strong\u003e Companies like Google, Apple, and PayPal can change their policies at any time. They can choose to increase transaction fees, limit reporting, or release new payment technologies with little warning, all of which can impact how you accept mobile payments.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"4\\\"\u003eHow to choose a digital wallet provider\u003c/h2\u003e\\n\u003cp\u003eThe advantages of accepting digital wallet payments often makes it an attractive payment option for your online store. It doesn’t make sense, however, to turn on every available option. This can trigger the paradox of choice: the idea that if too many options are presented to someone, it makes it harder to make a decision. That’s not the type of feeling you want to induce in shoppers at \u003ca href=\\\"/blog/ecommerce-checkout\\\"\u003echeckout\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eBefore toggling on every option, prioritize which digital wallet providers you should accept by evaluating:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e\u003cstrong\u003eCompatibility: \u003c/strong\u003e\u003c/strong\u003eDoes your ecommerce platform allow you to accept the digital payment method for both online and in-person credit card transactions?\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eFees:\u003c/strong\u003e Some \u003ca href=\\\"/blog/best-payment-gateways\\\"\u003epayment gateways\u003c/a\u003e offer discounts for digital wallet transactions. Check what these are before you opt into losing a portion of your revenue to \u003ca href=\\\"/uk/retail/credit-card-processing-fees\\\"\u003epayment processing fees\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eShopper location:\u003c/strong\u003e This is especially important as you scale your business internationally. Certain payment methods are more popular in some counties than others. Alipay and WeChat Pay, for example, are the \u003ca href=\\\"https://www.statista.com/chart/17409/most-popular-digital-payment-services-in-china/\\\"\u003emost-used payment methods\u003c/a\u003e in China, but they’re rarely used by shoppers outside of the region. \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"/payments\\\"\u003eShopify Payments\u003c/a\u003e allows you to accept different payment methods on your online store. With competitive payment processing fees and the highest PCI compliance standards that keep sensitive data safe, turn on Shopify Payments and start accepting digital payments. \u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eThis online store accepts PayPal and Amazon Pay.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2 id=\\\"5\\\"\u003eDigital wallet examples\u003c/h2\u003e\\n\u003cp\u003eThere are several digital wallet providers that your customers are likely already using. Among the most popular digital wallets are:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDigital wallet apps like \u003c/strong\u003e\u003ca href=\\\"https://shop.app/shop-pay\\\"\u003e\u003cstrong\u003eShop Pay\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e: \u003c/strong\u003eMore than \u003ca href=\\\"/uk/enterprise/blog/shop-pay-for-ccs\\\"\u003e150 million customers\u003c/a\u003e use Shop Pay to save their payment information in a secure wallet so they can quickly checkout on any Shopify store.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMobile wallets\u003c/strong\u003e such as Apple Pay, Samsung Pay, WeChat, and Google Wallet\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePeer-to-peer payment platforms\u003c/strong\u003e like Venmo, PayPal, and Cash App \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e\u003cstrong\u003eMarketplace wallets\u003c/strong\u003e\u003c/strong\u003e like Amazon Pay and Alipay\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCrypto wallets\u003c/strong\u003e like Coinbase Wallet and MetaMask\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2\u003eSupport digital wallets with Shopify Payments\u003c/h2\u003e\\n\u003cp\u003eYou don’t need to overhaul your ecommerce infrastructure or enlist the help of specialist developers to accept digital wallet payments on your store. Shopify Payments is integrated on Shopify so you can choose the digital wallets that you'd like to accept on your checkout. \u003c/p\u003e\\n\u003cp\u003eIf you’re still questioning “Are digital wallets safe?”, remember that \u003ca href=\\\"https://help.shopify.com/en/manual/payments/shopify-payments\\\"\u003eShopify Payments\u003c/a\u003e is certified PCI Level 1 compliant, the highest level of compliance in the payments industry. And in Europe, Shopify Payments is compliant with PSD2 regulation as well by supporting 3D Secure at checkout. It’s a great way to process not only digital wallets, but any payment method your customers prefer.\u003c/p\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/Mm0aph765_g?si=41Aqcld3EDVYfmED\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eStart accepting payments fast with Shopify Payments\u003c/p\u003e\\n\u003cp\u003eSkip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/payments?itcat=coreblog\u0026amp;itterm=shopify-payments-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eDiscover Shopify Payments\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"6\\\"\u003eDigital wallet FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is a digital wallet and how does it work?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eA digital wallet is an online payment tool that allows people to securely save their payment details and shipping information. It works by encrypting the data stored in the wallet so that it’s protected from hackers. When used in-person, digital wallets rely on near-field communication to securely transmit the data from a credit or debit card reader to a payment terminal.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs Google Pay a digital wallet?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eGoogle Wallet, formerly known as Google Pay, is a digital wallet. Anyone with a Google account can save their credit card information in the secure digital wallet to make purchases on a smartphone, tablet, or computer.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat is my digital wallet on my phone?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eA digital wallet, also known as a mobile wallet, is a mobile app that securely stores payment details. You can use a digital wallet to make electronic or \u003ca href=\\\"https://www.shopify.com/blog/contactless-payment\\\"\u003econtactless payments\u003c/a\u003e from your smartphone without having to manually type out your card details each time you buy something online.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs PayPal a digital wallet?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003ePayPal is a free digital wallet that allows shoppers to save their payment and billing details inside a secure PayPal account.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Digital wallets safely secure a customer’s payment details for speedy checkout. Find out how to accept them on your online store with this guide.\",\"\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/What_is_a_Digital_Wallet.png?v=1719878104\\\" alt=\\\"a green tinted wallet with credit cards representing a digital wallet\\\"\u003e\\n\u003cp\u003eDigital wallets safely secure a customer’s payment details for speedy checkout. Find out how to accept them on your online store with this guide.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2835,\"_1186\":2843},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2848,-5,-5,2850],{\"_1831\":1867,\"_1868\":2849,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/digital-wallets\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/digital-wallets\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/digital-wallets\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/digital-wallets\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/digital-wallets\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/digital-wallets\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/digital-wallets\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/digital-wallets\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/digital-wallets\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/digital-wallets\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/digital-wallets\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/digital-wallets\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/digital-wallets\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/digital-wallets\\\"}\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"1 Jul 2024\",{\"_1831\":1832,\"_158\":2853,\"_1583\":2854,\"_334\":2855,\"_1836\":2856,\"_1838\":2857,\"_1848\":2860,\"_123\":2861,\"_1851\":2862,\"_1853\":2863,\"_1660\":2864,\"_1857\":2865,\"_1864\":2866,\"_1878\":2858,\"_1879\":2859,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2851,\"_1885\":2856},\"gid://shopify/Article/558149533730\",\"shipstation-vs-shopify-shipping\",\"ShipStation vs. Shopify Shipping: 2025 Comparison\",\"2024-07-01T08:00:00Z\",{\"_1831\":1840,\"_378\":2858,\"_1842\":2859,\"_1844\":1845,\"_1846\":1847},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify_20shipping_20vs_20shipstation.png?v=1729517473\",\"a box with shopify logo representing shopify vs shipstation\",[1895],\"\u003cp\u003eYou might have an incredible online store with top-notch products, beautiful design, and a masterful user experience. But if your shipping falls short, it could undermine your entire business.\u003c/p\u003e\\n\u003cp\u003eShipping is the culmination of your customers’ interaction with your brand—the “final mile” that delivers your company into their hands. This makes your shipping tools and processes crucial to running a successful company. \u003c/p\u003e\\n\u003cp\u003eThe challenge? Knowing which option is best for your business. In this article, we’ll compare \u003ca href=\\\"/shipping\\\"\u003eShopify Shipping\u003c/a\u003e vs. ShipStation, breaking down everything you need to know to choose between these platforms. You’ll discover key pros and cons and tips on selecting the right one based on your unique business needs.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eShopify Shipping vs. ShipStation: overview\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003ePricing\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eShipping discounts\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eShipping carriers\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eAutomation and efficiency: Which service saves more time? \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eUser experience and interface comparison\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eIntegration with ecommerce platforms\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eCustomer ratings\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eShopify vs. ShipStation FAQ\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003eShopify Shipping vs. ShipStation: overview\u003c/h2\u003e\\n\u003cp\u003eBoth Shopify Shipping and ShipStation offer excellent benefits for store owners, with many similar features and offerings. Your choice ultimately depends on your specific needs.\u003c/p\u003e\\n\u003cp\u003eShipStation excels for larger businesses selling through multiple channels, like Amazon, eBay, Etsy, and Walmart, in addition to the online storefront. However, many users report a steep learning curve, which might not justify the extra cost and labor resources if you’re unsure if they best suit your needs.\u003c/p\u003e\\n\u003cp\u003eShopify comes pre-configured with tons of features to make shipping and selling easier. \u003ca href=\\\"https://apps.shopify.com/\\\"\u003eShopify’s vast app ecosystem\u003c/a\u003e, with more than 7,000 apps, helps businesses of all sizes—from new startups to international brands—configure the right tech stack for their needs.\u003c/p\u003e\\n\u003cp\u003eFor some ecommerce business owners, choosing between Shopify Shipping and ShipStation can be a close call.\u003c/p\u003e\\n\u003ch3\u003eShopify’s native shipping tools\u003c/h3\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eShopify Shipping is available in every Shopify dashboard.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eShopify Shipping, included in every Shopify account, regardless of subscription level, offers several key benefits:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAll-in-one platform: \u003c/strong\u003eManage daily \u003ca href=\\\"/blog/shipping-and-fulfillment\\\"\u003eorder fulfillment\u003c/a\u003e in the same place where you handle products, \u003ca href=\\\"/retail/inventory-management\\\"\u003einventory\u003c/a\u003e, marketing campaigns, and customer data.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eFaster order fulfillment: \u003c/strong\u003eBuy and print shipping labels within the platform, allowing you to prepare packages in advance and avoid post office lines.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eStreamlined tasks: \u003c/strong\u003eCustomize your shipping setup with features like bulk order fulfillment, USPS SCAN form creation, and pickup scheduling through top carriers like \u003ca href=\\\"/shipping/ups\\\"\u003eUPS\u003c/a\u003e, \u003ca href=\\\"/shipping/usps\\\"\u003eUSPS\u003c/a\u003e, and \u003ca href=\\\"/shipping/dhl-express\\\"\u003eDHL Express\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eIn-app tracking: \u003c/strong\u003eCheck shipment status inside Shopify, eliminating the need to log into third-party sites or sort through multiple information sources.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eInternational carrier options: \u003c/strong\u003e\u003ca href=\\\"/markets\\\"\u003eShip globally\u003c/a\u003e with international shipping discounts and built-in customs forms, all accessible from your Shopify dashboard.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eOptional insurance coverage:\u003c/strong\u003e When buying shipping labels, add extra insurance for higher-risk or higher-value packages. \u003ca href=\\\"/uk/payments\\\"\u003eShopify Payments\u003c/a\u003e customers automatically receive $200 shipping insurance on each eligible label at no cost.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eShipStation’s key features\u003c/h3\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eShipStation’s shipping software is easy to use.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eShipStation’s main appeal lies in its standalone shipping platform, which integrates multiple sales channels, customer relationship management (\u003ca href=\\\"/partners/blog/free-crm\\\"\u003eCRM\u003c/a\u003e) platforms, enterprise resource planning (\u003ca href=\\\"/enterprise/what-is-erp\\\"\u003eERP\u003c/a\u003e) and accounting platforms, and \u003ca href=\\\"/retail/inventory-management\\\"\u003einventory management\u003c/a\u003e systems (\u003ca href=\\\"/enterprise/topics/inventory-management\\\"\u003eIMS\u003c/a\u003e).\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMultichannel support:\u003c/strong\u003e Integrate with more than 70 ecommerce channels to consolidate and manage your multichannel activity in one place. \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAdvanced automation:\u003c/strong\u003e Set preferred criteria for automatic actions. For example, assign specific carriers and shipping services based on order weight, choose default settings for international shipments, insure specific orders, and adjust live carrier rates for customers at checkout.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eOrder management: \u003c/strong\u003eCombine multiple orders sent to the same address, split orders with items going to different locations, and apply filters based on criteria like tags, destinations, and stores.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBatch shipping:\u003c/strong\u003e Sort shipments into customized groups based on preset criteria and bulk print up to 500 labels. Organize workflows for other users, such as assigning specific batches to a particular user for processing.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eProactive alerts:\u003c/strong\u003e Receive notifications for situations that require extra attention, such as order combinations, stock replenishment based on preset thresholds, and more.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"2\\\"\u003ePricing\u003c/h2\u003e\\n\u003cp\u003eShopify Shipping is included with any Shopify plan, from the $5 per month \u003ca href=\\\"/starter\\\"\u003eStarter plan\u003c/a\u003e to the $299 per month Advanced plan. This cost stays constant, and you don’t need to upgrade to access any of Shopify Shipping’s native functionality, making it a cost-effective way to \u003ca href=\\\"/blog/cheapest-way-to-ship-a-package\\\"\u003ereduce shipping expenses\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eShipStation, as a standalone platform (or available as a Shopify app), requires a separate subscription. ShipStation’s monthly plans are:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eShippingEasy: Free for up to 25 shipments per month\u003c/li\u003e\\n\u003cli\u003eStarter: $9.99 for up to 50 shipments per month\u003c/li\u003e\\n\u003cli\u003eBronze: $29.99 for up to 500 shipments\u003c/li\u003e\\n\u003cli\u003eSilver: $59.99 for up to 1,000 shipments\u003c/li\u003e\\n\u003cli\u003eGold: $99.99 for up to 2,000 shipments\u003c/li\u003e\\n\u003cli\u003ePlatinum: $149.99 for up to 5,000 shipments\u003c/li\u003e\\n\u003cli\u003eEnterprise: $229.99 for up to 7,500 shipments\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eLike most paid apps, your access to features depends on your subscription tier. Check ShipStation’s \u003ca href=\\\"https://www.shipstation.com/pricing/\\\"\u003epricing page\u003c/a\u003e for details on which plan includes the features you need.\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003eShipping discounts\u003c/h2\u003e\\n\u003cp\u003eBoth tools offer special discounted rates with specific partners. Shopify provides up to 88% off shipping rates with \u003ca href=\\\"/shipping/usps\\\"\u003eUSPS\u003c/a\u003e, \u003ca href=\\\"/shipping/ups\\\"\u003eUPS\u003c/a\u003e, and \u003ca href=\\\"/shipping/dhl-express\\\"\u003eDHL Express\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eShipStation offers similar discounts. Customers with a ShipStation UPS account can receive up to:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e83% discounts on daily rates\u003c/li\u003e\\n\u003cli\u003e77% discounts on UPS Ground\u003c/li\u003e\\n\u003cli\u003e72% discounts on next-day and second-day air services for eligible packages\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eBoth platforms offer resources to help calculate shipping rates. For more information, check out the \u003ca href=\\\"/admin/shopify-shipping/calculator\\\"\u003eShopify Shipping Rate Calculator\u003c/a\u003e and \u003ca href=\\\"https://help.shopify.com/en/manual/shipping/understanding-shipping/shipping-rates\\\"\u003eshipping rates resources\u003c/a\u003e.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eSave up to 88% on shipping labels with Shopify Shipping.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eThese discounts provide an ongoing benefit for your business, allowing you to offer competitive shipping options like flat-rate or free shipping. This can help you stay competitive in your niche and satisfy customers, encouraging repeat business.\u003c/p\u003e\\n\u003cp\u003eAffordable shipping is crucial in today’s ecommerce landscape. A \u003ca href=\\\"https://lp.goshippo.com/rs/241-IMB-691/images/RPT_2023_State_of_Shipping_v2.pdf\\\"\u003erecent report\u003c/a\u003e found that 62% of customers won’t purchase from retailers without free shipping, and almost half would spend more to reach the minimum amount required for free shipping.\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003eShipping carriers\u003c/h2\u003e\\n\u003cp\u003eWhile both Shopify Shipping and ShipStation offer high discounts, they differ in the number of shipping carriers available.\u003c/p\u003e\\n\u003cp\u003eShopify Shipping works with popular global \u003ca href=\\\"https://help.shopify.com/en/manual/shipping/shopify-shipping/shipping-carriers\\\"\u003eshipping carriers\u003c/a\u003e, including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eUPS\u003c/li\u003e\\n\u003cli\u003eUSPS\u003c/li\u003e\\n\u003cli\u003eDHL Express\u003c/li\u003e\\n\u003cli\u003eDPD\u003c/li\u003e\\n\u003cli\u003eCanada Post\u003c/li\u003e\\n\u003cli\u003eEvri (formerly Hermes)\u003c/li\u003e\\n\u003cli\u003eSendle\u003c/li\u003e\\n\u003cli\u003eChronopost\u003c/li\u003e\\n\u003cli\u003eColissimo\u003c/li\u003e\\n\u003cli\u003eCorreos\u003c/li\u003e\\n\u003cli\u003eMondial Relay\u003c/li\u003e\\n\u003cli\u003ePoste Italiane\u003c/li\u003e\\n\u003cli\u003eFedEx by Shippo\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eIf you need additional carriers, consider using another tool or an \u003ca href=\\\"https://apps.shopify.com/search?q=shipping\\\"\u003eapp from the Shopify ecosystem\u003c/a\u003e. ShipStation, for example, partners with more than 50 carriers worldwide, including Parcelforce Worldwide, Purolator, GlobalPost, Canpar Express, and Loomis Express.\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003eAutomation and efficiency: Which service saves more time?\u003c/h2\u003e\\n\u003cp\u003eBoth Shopify Shipping and ShipStation offer order-importing features and automation rules. However, ShipStation’s automation is more limited and relies on integrations with other tools. \u003c/p\u003e\\n\u003cp\u003eShopify Shipping integrates directly with \u003ca href=\\\"https://apps.shopify.com/flow\\\"\u003eShopify Flow\u003c/a\u003e within your Shopify admin, allowing you to use shipping-related activities as triggers and customize actions. For example:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eWhen a customer pays for expedited shipping, email your warehouse team to prioritize the order.\u003c/li\u003e\\n\u003cli\u003eWhen a loyal customer makes their third purchase, use the \u003ca href=\\\"https://apps.shopify.com/scribeless\\\"\u003eScribeless\u003c/a\u003e app to send them a handwritten thank you note.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"6\\\"\u003eUser experience and interface comparison\u003c/h2\u003e\\n\u003cp\u003eBoth Shopify and ShipStation offer user-friendly interfaces designed for easy shipping management. Instructions are clear and easy to locate, making either option suitable for those who aren’t tech-savvy or plan to train employees on shipping software. \u003c/p\u003e\\n\u003cp\u003eShopify Shipping’s main advantage is its integration with the Shopify admin. You can print shipping labels, generate packing slips, and track items without leaving the familiar Shopify dashboard.\u003c/p\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/VB6HcbDx1Bg?si=MqHlGHPZd4ifCizp\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\\n\u003ch2 id=\\\"7\\\"\u003eIntegration with ecommerce platforms\u003c/h2\u003e\\n\u003cp\u003eShopify Shipping is part of the broader Shopify ecommerce platform. It serves as your central dashboard for all ecommerce activities, housing your inventory and product data that syncs across various sales channels—from social media storefronts to \u003ca href=\\\"https://apps.shopify.com/marketplace-connect\\\"\u003eonline marketplaces\u003c/a\u003e and in-person sales with \u003ca href=\\\"/pos\\\"\u003eShopify POS\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eWith Shopify, you can create your own ecommerce website, process payments through \u003ca href=\\\"/payments\\\"\u003eShopify Payments\u003c/a\u003e, and choose from thousands of apps in the \u003ca href=\\\"https://apps.shopify.com/\\\"\u003eShopify App Store\u003c/a\u003e to customize your online selling experience. This means you don’t need to look for an ecommerce platform integration with Shopify Shipping—it’s already built-in.\u003c/p\u003e\\n\u003cp\u003eShipStation, conversely, is a specialized shipping platform. While it doesn’t offer its ecommerce functionality to create online storefronts and process payments, it integrates with popular platforms, including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eShopify and Shopify\u003c/li\u003e\\n\u003cli\u003eAmazon\u003c/li\u003e\\n\u003cli\u003eeBay\u003c/li\u003e\\n\u003cli\u003eSquarespace\u003c/li\u003e\\n\u003cli\u003eWooCommerce\u003c/li\u003e\\n\u003cli\u003eBigCommerce\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eMost of these integrations are straightforward to set up, with documentation guiding you through the process. Remember that integrating two separate platforms typically means paying a monthly subscription fee.\u003c/p\u003e\\n\u003ch2 id=\\\"8\\\"\u003eCustomer ratings\u003c/h2\u003e\\n\u003cp\u003eOn G2, a leading software review and comparison site, Shopify and ShipStation receive similar scores. More than 4,500 customers have given Shopify a 4.4 rating, while just over 500 reviewers have given ShipStation a score of 4.3 out of 5 stars.\u003c/p\u003e\\n\u003ch2\u003eThe final verdict on ShipStation vs. Shopify Shipping\u003c/h2\u003e\\n\u003cp\u003eBoth shipping options offer features that can benefit your business. Your choice depends on whether ShipStation’s specific features outweigh the costs—both the financial cost of an additional app and the time investment in learning a new system.\u003c/p\u003e\\n\u003cp\u003eCareful research and critical thinking are necessary to weigh the benefits and costs. You may need some trial and error to find your ideal tech stack. However, once you perfect your \u003ca href=\\\"/blog/shipping-strategy\\\"\u003eshipping strategy\u003c/a\u003e, your business will be better positioned to achieve your goals.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"9\\\"\u003eShopify vs. ShipStation FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhich is better, Shopify or ShipStation?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eBoth are excellent shipping systems. Shopify Shipping is typically cheaper and easier to set up for Shopify merchants, while ShipStation integrates with other platforms like BigCommerce, WooCommerce, and Squarespace.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eIs shipping cheaper through Shopify or ShipStation?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eShopify offers up to 88% discounts on shipping labels with USPS, UPS, and DHL. ShipStation offers savings of up to 83% on UPS daily rates.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eShould I use UPS or USPS on Shopify?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eGenerally, it’s cheaper to ship large items with UPS and smaller packages with USPS. For international shipments, USPS is usually more affordable, but takes longer. You can use Shopify Shipping’s discounted labels to ship internationally faster with UPS.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"See how ShipStation compares with Shopify Shipping to choose the right shipping platform for your business.\",\"\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_20shipping_20vs_20shipstation.png?v=1719874998\\\" alt=\\\"a box with shopify logo representing shopify vs shipstation\\\"\u003e\\n\u003cp\u003eSee how ShipStation compares with Shopify Shipping to choose the right shipping platform for your business.\\n\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2855,\"_1186\":2862},{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2867,2869,-5,2871],{\"_1831\":1867,\"_1868\":2868,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/shipstation-vs-shopify-shipping\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/shipstation-vs-shopify-shipping\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/shipstation-vs-shopify-shipping\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/shipstation-vs-shopify-shipping\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/shipstation-vs-shopify-shipping\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/shipstation-vs-shopify-shipping\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/shipstation-vs-shopify-shipping\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/shipstation-vs-shopify-shipping\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/shipstation-vs-shopify-shipping\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/shipstation-vs-shopify-shipping\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/shipstation-vs-shopify-shipping\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/shipstation-vs-shopify-shipping\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/shipstation-vs-shopify-shipping\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/shipstation-vs-shopify-shipping\\\"}\",{\"_1831\":1867,\"_1868\":2870,\"_1870\":1874},\"[{\\\"title\\\":\\\"Gross Margin vs. Operating Margin: How Do They Differ?\\\",\\\"url\\\":\\\"blog/gross-margin-vs-operating-margin\\\"},{\\\"title\\\":\\\"How To Ship Products To Customers: Online Shipping in 2024\\\",\\\"url\\\":\\\"blog/shipping-and-fulfillment\\\"},{\\\"title\\\":\\\"Ecommerce International Shipping: Deliver Worldwide (2024)\\\",\\\"url\\\":\\\"blog/international-shipping\\\"},{\\\"title\\\":\\\"FOB Shipping Points Explained: All You Need To Know\\\",\\\"url\\\":\\\"blog/what-is-fob-shipping-point\\\"},{\\\"title\\\":\\\"Order-to-Cash Process: A Step-by-Step Guide\\\",\\\"url\\\":\\\"blog/order-to-cash-process\\\"},{\\\"title\\\":\\\"What Is a Tax Identification Number (TIN)? Definition and Guide\\\",\\\"url\\\":\\\"blog/what-is-a-tax-identification-number\\\"},{\\\"title\\\":\\\"How to Build Business Credit in 6 Simple Steps (2024)\\\",\\\"url\\\":\\\"blog/business-credit\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},{\"_1831\":1832,\"_158\":2873,\"_1583\":2874,\"_334\":2875,\"_1836\":2876,\"_1838\":2877,\"_1848\":2881,\"_123\":2882,\"_1851\":2883,\"_1853\":2884,\"_1660\":2885,\"_1857\":2888,\"_1864\":2889,\"_1878\":2878,\"_1879\":-5,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2895,\"_1885\":2876},\"gid://shopify/Article/221663817\",\"how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\",\"How To Make Lip Balm To Sell Online\",\"2024-06-26T08:30:00Z\",{\"_1831\":1840,\"_378\":2878,\"_1842\":-5,\"_1844\":2879,\"_1846\":2880},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/LipBalm_Final_51e63074-093b-41ed-bb96-a55809b4f60b.jpg?v=1729524353\",1600,840,[1600],\"\\n\u003cp\u003eChapped lips are a universal problem—many of us use a balm or stick daily to keep our lips soft and smooth. While lip balm may not be something you’d immediately consider when looking for a business opportunity, the growing interest in natural lip care makes this necessity a viable product idea.\u003c/p\u003e\\n\u003cp\u003eYes, believe it or not, learning how to make lip balm is a marketable skill. Avid DIYers (do it yourself) who concoct all sorts of creative projects can take that passion and channel it into a side business. DIY lip balm is a great product for fledgling entrepreneurs on the prowl for a new \u003ca href=\\\"/blog/low-investment-business-ideas\\\" target=\\\"_blank\\\"\u003eidea to build a business around\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eIt’s easy to take the below recipe and customize it to create your own lip balm to market. Because the ingredients are relatively inexpensive and it’s simple to make in your own kitchen, homemade lip balm is a viable way to turn a creative passion into a product.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#why-sell-lip\\\"\u003eWhy sell homemade lip balm?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#types-lip-balm\\\"\u003eTypes of homemade lip balm\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#make-sell-online\\\"\u003eHow to make and sell lip balm online\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#start-balm-business\\\"\u003eHow to start a lip balm business\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"why-sell-lip\\\"\u003eWhy sell homemade lip balm?\u003c/h2\u003e\\n\u003cp\u003eHomemade lip balm has become an essential lip product for consumers. \u003ca href=\\\"https://www.mordorintelligence.com/industry-reports/lip-care-products-market\\\"\u003eMordor Intelligence\u003c/a\u003e estimates the global lip care market at $4.52 billion in 2024, with a predicted 4.9% compounded growth rate each year through 2029.\u003c/p\u003e\\n\u003cp\u003eThe market research company also reports an increase in awareness regarding personal care products, especially those containing natural ingredients. Rising lip care issues, such as chapping, splitting, and wrinkles, is estimated to further propel the demand for lip balm, especially among millennials. And an increasing amount of men are becoming interested in lip care products.\u003c/p\u003e\\n\u003cp\u003eLip balm is for everyone. Whether you use it daily or carry it around for when your lips are dry, it’s a helpful product for consumers. In fact, \u003ca href=\\\"https://www.grandviewresearch.com/industry-analysis/lip-care-products-market\\\" target=\\\"_blank\\\"\u003e81% of women and 39% of men\u003c/a\u003e use lip products daily, with women averaging about 2.35 times per day—some up to 14 times in a day.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://trends.google.com/trends/explore?date=today%205-y\u0026amp;q=lip%20balm\u0026amp;hl=en\\\"\u003eGoogle Trends\u003c/a\u003e shows consistent interest in lip balm over the past five years. Consumers tend to search for lip balm most in the fall and winter months. You’ll notice the uptrend in interest begins mid-October and finishes around March. This gives lip care retailers a nice seven-month window to push sales before summer.\u003c/p\u003e\\n\u003cscript type=\\\"text/javascript\\\" src=\\\"https://ssl.gstatic.com/trends_nrtr/3045_RC01/embed_loader.js\\\"\u003e\u003c/script\u003e \u003cscript type=\\\"text/javascript\\\"\u003e// \u003c![CDATA[\\ntrends.embed.renderExploreWidget(\\\"TIMESERIES\\\", {\\\"comparisonItem\\\":[{\\\"keyword\\\":\\\"lip balm\\\",\\\"geo\\\":\\\"\\\",\\\"time\\\":\\\"today 5-y\\\"}],\\\"category\\\":0,\\\"property\\\":\\\"\\\"}, {\\\"exploreQuery\\\":\\\"date=today%205-y\u0026q=lip%20balm\\\",\\\"guestPath\\\":\\\"https://trends.google.com:443/trends/embed/\\\"});\\n// ]]\u003e\u003c/script\u003e\\n\u003cp\u003eSince lip balm has a universal purpose, it can be sold anywhere, making it one of the best \u003ca href=\\\"/blog/crafts-to-make-and-sell\\\" target=\\\"_blank\\\"\u003ecrafts to make and sell\u003c/a\u003e. Searches for lip balm expand across the globe, including Singapore, Indonesia, the United Kingdom, New Zealand, and Australia.\u003c/p\u003e\\n\u003cscript type=\\\"text/javascript\\\" src=\\\"https://ssl.gstatic.com/trends_nrtr/3045_RC01/embed_loader.js\\\"\u003e\u003c/script\u003e \u003cscript type=\\\"text/javascript\\\"\u003e// \u003c![CDATA[\\ntrends.embed.renderExploreWidget(\\\"GEO_MAP\\\", {\\\"comparisonItem\\\":[{\\\"keyword\\\":\\\"lip balm\\\",\\\"geo\\\":\\\"\\\",\\\"time\\\":\\\"today 5-y\\\"}],\\\"category\\\":0,\\\"property\\\":\\\"\\\"}, {\\\"exploreQuery\\\":\\\"date=today%205-y\u0026q=lip%20balm\\\",\\\"guestPath\\\":\\\"https://trends.google.com:443/trends/embed/\\\"});\\n// ]]\u003e\u003c/script\u003e\\n\u003cp\u003eSo if you’re an entrepreneur looking for a new product to sell, lip balm is a solid option for you. A lip balm business offers numerous benefits, including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eLow cost to make. \u003c/strong\u003eMaking lip balm doesn’t require pricey materials. Some sources say DIY lip balm costs around \u003ca href=\\\"https://happymoneysaver.com/burts-bees-lip-balm-recipe/#:~:text=Bees%20chapstick%20recipe.-,It's%20so%20inexpensive%20to%20make.,It's%20so%20fast%20to%20make.\\\" target=\\\"_blank\\\"\u003e12¢ per tube\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eGlobal interest. \u003c/strong\u003eBalm and other lip care products have no boundaries. There is clear interest around the world. It’s also an easy product to ship.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eEasy DIY craft to learn. \u003c/strong\u003eLip balm recipes are easy to follow. As you’ll see in the formula below, it’s a simple process.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eEasy to customize.\u003c/strong\u003eWith so many different bases and scents, it’s easy to personalize lip care products and differentiate yourself from competitors.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eCreating lip balm is a skill you can turn into a nice side income. You may not find it profitable to start a lip balm business on its own, because the profit margins are low. But you can easily expand into different body and skin care products.\u003c/p\u003e\\n\u003cp\u003eMany brands, like \u003ca href=\\\"https://meowmeowtweet.com/\\\" target=\\\"_blank\\\"\u003eMeow Meow Tweet\u003c/a\u003e, take this route to create a more sustainable lifestyle. It offers lip balm, like the Coconut Cacao vegan balm below, alongside a mix of complementary face care products.\u003c/p\u003e\\n\\n\u003cp\u003eRegardless, it’s clear that lip balm can be a profitable venture when done right. It’s a good creative outlet, because you can produce any type of lip balm possible. And you can easily expand into other product categories if you want to grow beyond lip balm.\u003c/p\u003e\\n\u003ch2 id=\\\"types-lip-balm\\\"\u003eTypes of homemade lip balm\u003c/h2\u003e\\n\u003cp\u003eNow that we’ve established that natural lip balm offers enough demand and sales to potentially support a new homemade lip balm line, let’s examine the various types of lip balm you can try recreating.\u003c/p\u003e\\n\u003cp\u003eWhile there are numerous types of natural lip balm, here are some of the most popular and pervasive types on shelves today.\u003c/p\u003e\\n\u003ch3\u003eBeeswax lip balm\u003c/h3\u003e\\n\\n\u003cp\u003eWhen it comes to choosing natural ingredients for the base of your lip balm, one of the go-to substances to use is beeswax. After all, one of the most popular brands of natural lip balm—Burt’s Bees—is created from beeswax.\u003c/p\u003e\\n\u003cp\u003eBeeswax pellets are also easy to order, mix well with other lip balm ingredients, and are relatively inexpensive (you can order \u003ca href=\\\"http://www.bulkapothecary.com/product/raw-ingredients/waxes-and-butters/beeswax-white-and-yellow/?gclid=CJml_LO319UCFQKSaQodd30Few\\\" target=\\\"_blank\\\"\u003eone pound of beeswax pearls/pastilles for around $9\u003c/a\u003e).\u003c/p\u003e\\n\\n\u003ch3\u003eTinted lip balms\u003c/h3\u003e\\n\\n\u003cp\u003eWhile natural lip balm is generally used to treat or prevent chapped lips, plenty of us also like to add a pop of color to our mouths while we’re at it.\u003c/p\u003e\\n\u003cp\u003eAs such, there are a variety of tinted lip balms in innumerable colors. From pinks, oranges, purples, reds, and everything in between, you can create plenty of custom shades using either a small amount of lipstick mixed in with your recipe or mica powder in your preferred pigment.\u003c/p\u003e\\n\u003ch3\u003eMedicated lip balms\u003c/h3\u003e\\n\u003cp\u003eTo soothe chapped or dry lips, many natural lip balm varieties include ingredients to alleviate pain from cracked skin. The most common ingredients include menthol or camphor, which ease dry lip pain.\u003c/p\u003e\\n\u003cp\u003eHomemade lip balm creators can also include a variety of essential oils in their recipe to add other healing qualities, such as lavender for stress relief.\u003c/p\u003e\\n\u003cp\u003eIf you are selling medicated lip balm, you’ll want to read the Food and Drug Administration’s (FDA) \u003ca href=\\\"https://www.fda.gov/cosmetics/cosmetics-labeling-regulations/summary-cosmetics-labeling-requirements\\\" target=\\\"_blank\\\"\u003eregulations for cosmetics packaging and labeling\u003c/a\u003e. Cosmetics are regulated by the FDA, which is strict with how you can package and market lip balm products. You don’t want to get fined for not complying with the law when starting your lip balm business.\u003c/p\u003e\\n\u003ch3\u003eCBD lip balms\u003c/h3\u003e\\n\\n\u003cp\u003eCannabidiol (CBD) is one of the cannabinoids found in cannabis plants. Unlike tetrahydrocannabinol (THC), CBD doesn’t give you a “high.” But it does have therapeutic effects that benefit the skin, like moisturizing dry and chapped lips.\u003c/p\u003e\\n\u003cp\u003eCBD isn’t the base of the lip balm. It’s often mixed with other ingredients, like kokum butter, beeswax, coconut oil, almond oil, olive oil, avocado oil, castor oil, and hempseed oil to create the final product. If you choose to produce CBD-infused lip balm, look for the following indicators of safety and quality:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eMade with US-grown hemp\u003c/li\u003e\\n\u003cli\u003eFree of pesticides, heavy metals, and molds\u003c/li\u003e\\n\u003cli\u003eContains no more than 0.3% THC\u003c/li\u003e\\n\u003cli\u003eMade by a company that provides proof of third-party testing by an ISO17025-compliant lab\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eVegan lip balms\u003c/h3\u003e\\n\u003cp\u003eVegan lip balms use no animal byproducts in their formulas. They cater to consumers who do not eat or use food and other products derived from animals, be it by preference or for medical reasons.\u003c/p\u003e\\n\u003cp\u003eThese lip balms use ingredients like coconut oil, sunflower oil, cocoa butter, vitamin E, jojoba oil, and calendula flower extract to hydrate and protect the lips. They can even come medicated with SPF to protect lips from sun and wind damage.\u003c/p\u003e\\n\u003cp\u003eTake \u003ca href=\\\"https://hurrawbalm.com/\\\" target=\\\"_blank\\\"\u003eHurraw! Balm\u003c/a\u003e, for example. The brand makes vegan, raw, organic, and fair trade balms. It features tinted balms, ayurvedic and medicated balms, and classic styles using all-natural ingredients.\u003c/p\u003e\\n\\n\u003ch3\u003eSPF lip balms\u003c/h3\u003e\\n\u003ch3\u003e\u003c/h3\u003e\\n\u003cp\u003eSPF lip balms offer some sort of sun protection. They may include ingredients like carrot seed essential oil, red raspberry seed oil, coconut oil, beeswax, shea butter, and zinc oxide—each of which has its own SPF benefits.\u003c/p\u003e\\n\u003cp\u003eIt’s important to note, however, products that claim to have SPF may require additional \u003ca href=\\\"https://www.fda.gov/drugs/understanding-over-counter-medicines/questions-and-answers-fda-announces-new-requirements-over-counter-otc-sunscreen-products-marketed-us\\\" target=\\\"_blank\\\"\u003elicensing or certification from the FDA\u003c/a\u003e. You’ll want to ensure you refrain from claiming protection from skin cancer and skin aging unless you have your products tested by a certified and approved lab. \u003c/p\u003e\\n\u003ch2 id=\\\"make-sell-online\\\"\u003eHow to make and sell lip balm online\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#111\\\"\u003eGather your ingredients and tools\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#222\\\"\u003eCombine ingredients\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#333\\\"\u003eAdd your scent\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#444\\\"\u003eAdd your lip balm color\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#555\\\"\u003eFinish off your homemade lip balm\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eWhile there are many varieties of homemade lip balm, we’re offering a DIY lip balm recipe here for you to customize. Change out the beeswax base, use your preferred essential oils, or add color for a tint to personalize the following recipe for your own purposes.\u003c/p\u003e\\n\u003ch3 id=\\\"111\\\"\u003eGather your ingredients and tools\u003c/h3\u003e\\n\\n\u003cp\u003eBefore getting started, you’ll need to assemble all your ingredients and tools including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBeeswax: 2 tbsp. \u003c/strong\u003eYou can purchase beeswax in pearl or pastille form from local farmers markets or online sellers like \u003ca href=\\\"http://www.bulkapothecary.com/search.php?search_query=beeswax+pearls\\\" target=\\\"_blank\\\"\u003eBulk Apothecary\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eShea butter: 2 tbsp.\u003c/strong\u003e Procure some creamy, raw shea butter for your balm base from \u003ca href=\\\"http://www.bulkapothecary.com/search.php?search_query=shea+butter\\\" target=\\\"_blank\\\"\u003eBulk Apothecary\u003c/a\u003e or \u003ca href=\\\"https://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps\u0026amp;field-keywords=raw+shea+butter\u0026amp;rh=i%3Aaps%2Ck%3Araw+shea+butter\\\" target=\\\"_blank\\\"\u003eAmazon\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCoconut oil: 2 tbsp.\u003c/strong\u003e Buy this common ingredient from your local grocery store, a bulk-buying retail store like Costco, or \u003ca href=\\\"https://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3Daps\u0026amp;field-keywords=coconut+oil\\\" target=\\\"_blank\\\"\u003eAmazon\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eEssential oils: several drops.\u003c/strong\u003e Whatever scent you prefer for your homemade lip balm, you can find a variety of essential oils at most discount stores (think Walmart or Target), health and wellness stores, or online from \u003ca href=\\\"https://www.amazon.com/s/ref=nb_sb_ss_c_1_8?url=search-alias%3Daps\u0026amp;field-keywords=essential+oils\u0026amp;sprefix=essentia%2Caps%2C148\u0026amp;crid=1IT42Q16D2CAA\u0026amp;rh=i%3Aaps%2Ck%3Aessential+oils\\\" target=\\\"_blank\\\"\u003eAmazon\u003c/a\u003e. Popular essential oils for lip balm include peppermint, lavender, lemon, vanilla, and grapefruit.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eMica powder: 1/2 tsp.\u003c/strong\u003e To give your homemade lip balm a rosy tint, purchase mica powder from \u003ca href=\\\"https://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3Daps\u0026amp;field-keywords=mica+powder\u0026amp;rh=i%3Aaps%2Ck%3Amica+powder\\\" target=\\\"_blank\\\"\u003eAmazon\u003c/a\u003e, or \u003ca href=\\\"http://www.bulkapothecary.com/search.php?search_query=mica+powder\\\" target=\\\"_blank\\\"\u003eBulk Apothecary\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eLip balm containers.\u003c/strong\u003e Find a place that will sell containers for your homemade lip products, whether you prefer \u003ca href=\\\"https://www.wholesalesuppliesplus.com/containers/deodorant-salt-lip-balm-tubes/lip-balm-tubes.aspx\\\" target=\\\"_blank\\\"\u003elip balm tubes\u003c/a\u003e, jars, or \u003ca href=\\\"https://www.bottlestore.com/industry-container-catalog/health-and-beauty/lip-balm-jars-tubes-tins-containers.html\\\" target=\\\"_blank\\\"\u003etins\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003ePlastic pipette.\u003c/strong\u003e To help fill your containers without spilling. You can use a lip balm filling tray as an alterantive.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDouble boiler.\u003c/strong\u003e To slowly melt your ingredients together.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eSpatula or wooden spoon.\u003c/strong\u003e For mixing your ingredients together.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"222\\\"\u003eCombine ingredients\u003c/h3\u003e\\n\\n\u003cp\u003e1. Take the beeswax, shea butter, and coconut oil and put them in the top pot of a double boiler.\u003c/p\u003e\\n\u003cp\u003e2. Add tap water to the bottom pot. Place the double boiler on your stove, and turn the heat to medium high. Once all the ingredients begin to melt in the pot, use a spatula or wooden spoon to stir and combine.\u003c/p\u003e\\n\u003ch3 id=\\\"333\\\"\u003eAdd your scent\u003c/h3\u003e\\n\\n\u003cp\u003e3. Once all the base ingredients are melted and well combined, remove the double boiler from the direct heat. Keep the top pot above the bottom pot containing the water to maintain the temperature of the ingredients (and to prevent the melted balm base from hardening).\u003c/p\u003e\\n\u003cp\u003e4. After the double boiler is removed from the direct heat, begin adding a few drops of your favorite essential oil to the mix. Mix in five to 10 drops to start, then test the scent. Add more essential oil based on your preference.\u003c/p\u003e\\n\u003ch3 id=\\\"444\\\"\u003eAdd your lip balm color\u003c/h3\u003e\\n \u003cp\u003e5. Now you’ve added your scent of choice, it’s time to add a pop of color to your lip balm mixture. From here, add a pinch of mica powder or a pinch of lipstick to the balm base. Stir to combine the color into the mix. Slowly add more powder or lipstick to darken the color of the mixture to your preference.\u003c/p\u003e\\n\u003cp\u003e6. Once the mixture is combined, spoon the balm into a pipette or dropper.\u003c/p\u003e\\n\u003ch3 id=\\\"555\\\"\u003eFinish off your homemade lip balm\u003c/h3\u003e\\n\\n\u003cp\u003e7. Once the balm mixture is in your pipette or dropper, transfer the balm into your tins or chapstick tubes. Allow them to cool off at room temperature for several hours.\u003c/p\u003e\\n\u003cp\u003e8. After the balm has cooled to room temperature, you’re ready to sell your newly created tinted lip balm!\u003c/p\u003e\\n\u003ch2 id=\\\"start-balm-business\\\"\u003eHow to start a lip balm business\u003c/h2\u003e\\n\u003cp\u003eNow that you know how to make lip balm, let’s look at how you can start running a business selling it.\u003c/p\u003e\\n\u003ch3\u003e1. Research the market\u003c/h3\u003e\\n\u003cp\u003eA successful lip balm business won’t succeed just from hard work. Think about a niche in the market that isn’t being filled or a target market you want to reach with your products. This will attract customers interested in buying your products.\u003c/p\u003e\\n\u003cp\u003e\u003cb\u003eSome ideas:\u003c/b\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eClassic lip balm,\u003c/strong\u003e These are the balms that you carry around and reapply throughout the day. Burt’s Bees or ChapStick will be your competitors.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eOrganic and sustainable. \u003c/strong\u003eThese are for the eco-friendly buyers. They are often also vegan and cruelty-free. Vegan cosmetics are expected to represent a \u003ca href=\\\"https://www.grandviewresearch.com/press-release/global-vegan-cosmetics-market\\\" target=\\\"_blank\\\"\u003e$20.8 billion\u003c/a\u003e industry by 2025.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eLuxury.\u003c/strong\u003e These balms target high-end customers and are typically shared on social media. They use premium, natural ingredients and are higher priced. Competitors include Dior, YSL, La Mer, etc.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eWhen doing market research, consider what other products you could offer alongside lip balm. It’s very rare for a business to succeed selling lip balm alone. Brands often sell other body or skin care products like scrubs, lotions, soaps, etc.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://sugarcosmetics.com/makeup/lips-makeup/lip-care\\\" target=\\\"_blank\\\"\u003eSUGAR Cosmetics\u003c/a\u003e, for example, sells lip balm, but also lip scrubs, makeup, lip gloss, and other related \u003ca href=\\\"/blog/things-to-make-and-sell\\\" target=\\\"_blank\\\"\u003ethings that can be made and sold\u003c/a\u003e online.\u003c/p\u003e\\n\\n\u003cp\u003eYou can upsell customers based on past lip balms they buy, create scent-centric bundle packages, and reach new audiences by expanding your product line.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e \u003ca href=\\\"/blog/sell-makeup-online\\\" target=\\\"_blank\\\"\u003eHow to Start a Makeup Brand Online\u003c/a\u003e\u003c/p\u003e\\n\u003ch3\u003e2. Choose a catchy lip balm business name\u003c/h3\u003e\\n\u003cp\u003eIf it looks like you found a target market and good products to sell, you’re ready to start planning your brand. This means choosing a business name and logo—both of which will ideally go on your lip balm packaging. Customers like brands with a captivating story, so tying that into your name and logo will help attract attention.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded grid-container leadpage-container gutter-bottom\\\"\u003e\\n\u003cdiv class=\\\"leadpage__image\\\"\u003e\u003c/div\u003e\\n\u003cdiv class=\\\"leadpage__content\\\"\u003e\\n\u003cp style=\\\"color: #008060; margin-bottom: 0;\\\" class=\\\"heading--4\\\"\u003eFREE TOOL: Cosmetic Business Name Generator\u003c/p\u003e\\n\u003cp\u003eAn easy way to find a lip balm business name is using \u003ca href=\\\"/tools/business-name-generator/cosmetic\\\" target=\\\"_blank\\\"\u003ea cosmetic business name generator\u003c/a\u003e. Simply type in a keyword for your business, for example, “sky,” and the generator will create business name ideas and instantly check \u003ca href=\\\"/domains\\\" target=\\\"_blank\\\"\u003edomain name\u003c/a\u003e availability for your online store.\u003c/p\u003e\\n\u003cdiv style=\\\"margin: auto; width: 300px;\\\"\u003e\u003ca class=\\\"marketing-button\\\" href=\\\"https://www.shopify.com/tools/business-name-generator/cosmetic?itcat=content\u0026amp;itterm=blog-til-cta-below-paragraph\\\" target=\\\"_blank\\\"\u003e\u003cspan\u003eTry it\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003ch3\u003e3. Write a business plan\u003c/h3\u003e\\n\u003cp\u003eA \u003ca href=\\\"/blog/business-plan\\\" target=\\\"_blank\\\"\u003ebusiness plan\u003c/a\u003e guides your entire journey as a lip balm maker and business owner. It helps you properly analyze your competitors so you can stand out in the market, understand what your target audience is looking for, and build a solid plan for promoting your new business.\u003c/p\u003e\\n\u003cp\u003eWhen writing a business plan, ask yourself: What’s the goal for my products? Do I want to be a brand name sold in stores like Anthropolgie? Or do I want to create a \u003ca href=\\\"/blog/white-label-products\\\" target=\\\"_blank\\\"\u003ewhite label\u003c/a\u003e or \u003ca href=\\\"/blog/private-label\\\" target=\\\"_blank\\\"\u003eprivate label\u003c/a\u003e brand for big stores like Target or Walmart? Do I want to be a premium brand sold only in my retail and online store?\u003c/p\u003e\\n\u003cp\u003eDetermine your goal and keep it in mind as you create your brand.\u003c/p\u003e\\n\u003ciframe title=\\\"YouTube video player\\\" src=\\\"https://www.youtube.com/embed/jrW-RaYZc_4\\\" height=\\\"315\\\" width=\\\"560\\\" allowfullscreen=\\\"\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\\" frameborder=\\\"0\\\"\u003e\u003c/iframe\u003e\\n\u003cp\u003eBefore you write your business plan, read through the following \u003ca href=\\\"/blog/business-plan-examples\\\"\u003ebusiness plan example\u003c/a\u003e. You can download a copy in Microsoft Word or Google Docs and use it to inspire your own planning.\u003c/p\u003e\\n\u003cdiv data-guide=\\\"businessplan\\\"\u003e\u003c/div\u003e\\n\u003ch3\u003e4. Consider legal requirements\u003c/h3\u003e\\n\u003cp\u003eDo some due diligence around manufacturing and packaging practices. Depending on where you operate the business, you’ll need to comply with local health and safety standards before selling homemade lip balm to the public. You may want to look into any business licenses you’ll need to sell in your region.\u003c/p\u003e\\n\u003cp\u003eIf you’re selling in the United States, a good place to start is the \u003ca href=\\\"https://www.fda.gov/cosmetics/resources-industry-cosmetics/small-businesses-homemade-cosmetics-fact-sheet#1\\\" target=\\\"_blank\\\"\u003eFDA’s Small Business \u0026amp; Homemade Cosmetics Fact Sheet\u003c/a\u003e. If you’re selling in Europe or the United Kingdom, read the \u003ca href=\\\"https://ec.europa.eu/growth/sectors/cosmetics_en\\\" target=\\\"_blank\\\"\u003eEuropean Commission’s cosmetics regulations guide\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3\u003e5. Start marketing your homemade lip balm business\u003c/h3\u003e\\n\u003cp\u003eNow that you have the instructions for your very own homemade lip balm recipe, you can start turning your new product into a business. And one of the primary channels where you can find an audience of potential customers for your DIY lip balm is online.\u003c/p\u003e\\n\u003ch4\u003eOnline\u003c/h4\u003e\\n\u003cp\u003eWhile there are a multitude of digital channels you can explore for your homemade lip balm, one of the first steps to building an online presence is to \u003ca href=\\\"/blog/ecommerce-business-blueprint\\\" target=\\\"_blank\\\"\u003ebuild your own online store\u003c/a\u003e. You then have a digital home to display your handcrafted products—and a central place to drive all the traffic you might drum up on other channels.\u003c/p\u003e\\n\u003cp\u003eWhile an online store is a good place to get started with marketing your homemade lip balm online, there are other channels you should explore, including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/instagram-marketing\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eInstagram\u003c/strong\u003e\u003c/a\u003e. Create beautiful images of your products to share with followers, connect with potential brand evangelists to build an \u003ca href=\\\"/retail/influencer-marketing-retail\\\" target=\\\"_blank\\\"\u003einfluencer marketing\u003c/a\u003e strategy, and offer behind-the-scenes peeks of how you make and use your DIY lip balm.\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/pinterest-marketing\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003ePinterest\u003c/strong\u003e\u003c/a\u003e. There’s certainly no shortage of beauty and cosmetic products on Pinterest. As another visual social media platform, Pinterest is a fantastic place to boost discoverability. Creating beautiful pinned images can help you find new customers.\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eGiveaways and contests\u003c/strong\u003e\u003c/a\u003e. Many retailers have built successful strategies around giveaways and contests. They offer the opportunity to increase your customer base, introduce your products to new customers, and grow your business as a result.\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/email-marketing\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eEmail marketing\u003c/strong\u003e\u003c/a\u003e. Deliver news, promotions, and \u003ca href=\\\"/blog/product-launch\\\" target=\\\"_blank\\\"\u003eproduct launch\u003c/a\u003e details right to your customer’s inboxes. Create email marketing campaigns to increase return buyers, offer personalized product recommendations, and increase buyer loyalty.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eWith a lip balm brand, you’re going to put a heavy emphasis on your visual marketing, which is why platforms like Instagram and Pinterest will be so powerful.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eCreate branded emails in minutes with Shopify Email\u003c/p\u003e\\n\u003cp\u003eWith Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/email-marketing?itcat=coreblog\u0026amp;itterm=shopify-email-cta\\\" target=\\\"_blank\\\"\u003eDiscover Shopify Email\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch4\u003eIn-person\u003c/h4\u003e\\n\u003cp\u003eWhile many retailers may start out \u003ca href=\\\"/blog/make-money-online\\\" target=\\\"_blank\\\"\u003emaking money online\u003c/a\u003e, don’t discount in-person sales. To reach new audiences and experiment with new products and income streams, consider setting up face-to-face sales opportunities with your customers.\u003c/p\u003e\\n\u003cp\u003eHomemade lip balm, either as a standalone product or as part of a line of beauty products, can be packaged up and presented beautifully for in-person sales. Whether you prefer to set up a \u003ca href=\\\"/retail/build-a-killer-booth-how-to-create-a-branded-market-booth-that-engages-customers-and-drives-sales\\\" target=\\\"_blank\\\"\u003emarket booth\u003c/a\u003e at local craft fairs or attend flea and farmers markets, DIY lip balm creators have a wealth of opportunities to take advantage of in-person sales.\u003c/p\u003e\\n\u003cp\u003eOr, if you prefer to dabble in temporary retail, you can try running your own \u003ca href=\\\"/blog/pop-up-shop\\\" target=\\\"_blank\\\"\u003epop-up shop\u003c/a\u003e, or a “pop-in” shop at a beauty or cosmetics store.\u003c/p\u003e\\n\u003cp\u003eAt these events, not only can you make face-to-face connections with retail customers, you can also chat with potential wholesale customers.\u003c/p\u003e\\n\u003cp\u003eIf that isn’t enough, there are a wealth of other reasons homemade lip balm makers should consider in-person sales:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBefriending fellow entrepreneurs and crafters.\u003c/strong\u003e Connecting with your customers may be priority No. 1, but meeting other entrepreneurs is another major benefit. You can get inspiration or new ideas for products and marketing tactics.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eFind wholesale customers.\u003c/strong\u003e In-person sales afford retailers the opportunity to find potential wholesalers, giving you the chance to get your homemade lip balm into stores and in front of their built-in customer base.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eExperimentation.\u003c/strong\u003e One of the advantages in-person sales has is the ability to experiment and get immediate feedback. You can offer demonstrations, address customer queries then and there, and determine whether a new collection or marketing method is working.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBuild your email list and branded social channels.\u003c/strong\u003e In-person interactions give you the chance to encourage customers to sign up for your email subscriber list and follow you on your social channels to get regular news and updates from your brand.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eDoing a little due diligence can set yourself (and your bottom line) up for success. Check out our guide to \u003ca href=\\\"/retail/craft-shows-and-maker-markets-nailing-the-in-person-selling-experience\\\" target=\\\"_blank\\\"\u003enail the in-person selling experience\u003c/a\u003e, and do some homework on how \u003ca href=\\\"/retail/mobile-pos-system\\\" target=\\\"_blank\\\"\u003emobile point-of-sale systems\u003c/a\u003e like \u003ca href=\\\"/pos\\\" target=\\\"_blank\\\"\u003eShopify POS\u003c/a\u003e can help you sell anywhere.\u003c/p\u003e\\n\u003ch2\u003eBuilding a successful lip balm business\u003c/h2\u003e\\n\u003cp\u003eNow that you’re well-versed in how to make lip balm to sell, you can start your very own \u003ca href=\\\"/blog/side-hustle\\\" target=\\\"_blank\\\"\u003eside hustle\u003c/a\u003e. Scratch your creative itch by fashioning your own recipe, then use the above marketing tactics to get your homemade products in front of potential customers.\u003c/p\u003e\\n\u003cp\u003eSoon you’ll start to see the benefits of running your own business selling lip balm and reap the rewards of a profitable business and higher revenue.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2\u003eLip balm business FAQ\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eCan you make money selling lip balm?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eYes, many brands make money selling lip balm online and in person. You’ll want to do market research to determine what types of balms are selling and who is buying them. Then create a unique product for that audience. Brands also extend their product line to other skin and body care products to attract more customers and increase sales.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do I start a lip balm business?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eDo market research. Build your brand. Create a lip balm business name. Write a business plan. Make lip balm to sell. Design lip balm labels. Build an online store. Market your lip balm.\u003c/p\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow much does homemade lip balm sell for?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eYou can sell lip balm for as low as $1.50 per tube or container, or up to $10 for special variations. Try to keep your lip balm priced between $4 to $7 per tube to stay competitive. Offer bundle packs to increase \u003ca href=\\\"/blog/average-order-value\\\" target=\\\"_blank\\\"\u003eaverage order value\u003c/a\u003e and sell more lip balm online.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eDoes lip balm need FDA approval?\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eCosmetic products and ingredients do not need FDA premarket approval. So you can create lip balm and sell it without getting an OK from the government. However, the FDA can enforce action against products on the market that don’t comply with the laws mentioned in their guidelines.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"Learn an easy recipe to create your own natural lip balm, with tips on marketing and selling your new lip balm online, in-store, and everywhere in between.\",\"\u003cp\u003e\u003cimg alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/LipBalm_Final.jpg?v=1621622693\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eLearn an easy recipe to create your own natural lip balm, with tips on marketing and selling your new lip balm online, in-store, and everywhere in between.\u003c/span\u003e\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2886,\"_1186\":2887},\"How To Make Lip Balm To Sell Online (2024)\",\"How do you start a homemade lip balm business? Learn how to make lip balm at home, plus business tips for selling lip balm online.\",{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2890,2892,-5,2894],{\"_1831\":1867,\"_1868\":2891,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\\\",\\\"zh-cn\\\":\\\"https://www.shopify.com/zh/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/como-hacer-balsamo-labial\\\"}\",{\"_1831\":1867,\"_1868\":2893,\"_1870\":1874},\"[{\\\"title\\\":\\\"How To Make and Sell Merch Your Fans Will Rave About\\\",\\\"url\\\":\\\"blog/make-sell-merch\\\"},{\\\"title\\\":\\\"The 13 Best Dropshipping Suppliers in 2024\\\",\\\"url\\\":\\\"blog/dropshipping-suppliers\\\"},{\\\"title\\\":\\\"11 White Label Products to Sell Online\\\",\\\"url\\\":\\\"blog/white-label-products\\\"},{\\\"title\\\":\\\"How To Source Products To Sell Online\\\",\\\"url\\\":\\\"blog/product-sourcing-apps\\\"},{\\\"title\\\":\\\"How to Start a Makeup Brand and Sell Online- The Ultimate Guide\\\",\\\"url\\\":\\\"blog/sell-makeup-online\\\"},{\\\"title\\\":\\\"10 Best Providers for Print-on-Demand Books\\\",\\\"url\\\":\\\"blog/print-on-demand-books\\\"},{\\\"title\\\":\\\"How to Start a Dropshipping Business- A Complete Playbook for 2024\\\",\\\"url\\\":\\\"blog/how-to-start-dropshipping\\\"},{\\\"title\\\":\\\"How to Start a Candle Business (with Examples)\\\",\\\"url\\\":\\\"blog/candle-business\\\"},{\\\"title\\\":\\\"9 Part-Time Business Ideas to Start In Your Spare Time\\\",\\\"url\\\":\\\"blog/part-time-business-ideas\\\"},{\\\"title\\\":\\\"How to Start a Phone Case Business From Home, Step by Step\\\",\\\"url\\\":\\\"blog/how-to-make-phone-cases\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"26 Jun 2024\",{\"_1831\":1832,\"_158\":2897,\"_1583\":2898,\"_334\":2899,\"_1836\":2900,\"_1838\":2901,\"_1848\":2904,\"_123\":2905,\"_1851\":2906,\"_1853\":2907,\"_1660\":2908,\"_1857\":2910,\"_1864\":2911,\"_1878\":2902,\"_1879\":2903,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":1932,\"_1885\":2913},\"gid://shopify/Article/215123273\",\"common-facebook-advertising-mistakes\",\"Starting With $0? Here’s How To Advertise on Facebook for Free\",\"2024-06-24T08:30:00Z\",{\"_1831\":1840,\"_378\":2902,\"_1842\":2903,\"_1844\":1845,\"_1846\":2050},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20advertise_20on_20facebook_20for_20free_9bc8b4e3-570b-4acc-8f8b-7cd1dce4dcd5.jpg?v=1738625134\",\"Text: Advertise on Facebook for free. Icons of products and a phone screen with a t-shirt image.\",[2260],\"\u003cp\u003eEvery year, brands \u003ca href=\\\"/research/future-of-commerce/future-of-ecommerce\\\"\u003espend more\u003c/a\u003e on social media advertising to reach relevant audiences. With more than \u003ca href=\\\"https://www.statista.com/statistics/1254994/number-facebook-social-buyers-united-states/\\\" title=\\\"Statista Facebook data\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003e63 million\u003c/a\u003e US Facebook users making a purchase through the platform in 2024, the opportunity is clear.\u003c/p\u003e\\n\u003cp\u003eBut what if you don't want to spend money on Facebook advertising—is it possible to increase awareness and make sales for free?\u003c/p\u003e\\n\u003cp\u003eWith some creativity and patience, the answer is a resounding yes. Here are 12 suggestions on how to advertise on Facebook with little or no budget.\u003c/p\u003e\\n\u003ch2\u003eHow can I advertise on Facebook for free?\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eCreate a Facebook Business page\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eCreate a Facebook shop\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eUse free Meta advertising credits\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eShare free, helpful content\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eSell via Facebook Marketplace\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eRun a Facebook livestream\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eInvite friends and family to share the page\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eHost a Facebook giveaway\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eJoin local community groups\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003eEncourage previous customers to leave a Facebook review\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eWork with micro-influencers\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eEngage with followers through Facebook Messenger\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"1\\\"\u003e1. Create a Facebook Business page\u003c/h3\u003e\\n\u003cp\u003eA Business page is similar to a personal profile, but users interact by liking or following the page instead of sending a connection request. All page content is public—anyone who visits your business’s page can see the content you’ve shared.\u003c/p\u003e\\n\u003cp\u003eOptimize your \u003ca href=\\\"/blog/how-to-create-a-facebook-business-page\\\"\u003eFacebook Business page\u003c/a\u003e by uploading:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eA cover photo\u003c/li\u003e\\n\u003cli\u003eA profile image (usually your business’s logo)\u003c/li\u003e\\n\u003cli\u003eA description of your online store\u003c/li\u003e\\n\u003cli\u003eContact information\u003c/li\u003e\\n\u003cli\u003eA call-to-action button\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Bear_Walker_Facebook.png?v=1671030150\\\" alt=\\\"About section of Bear Walker’s Facebook page showing a cover photo with tire patterned background and yellow “Bear Walker” text\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003ca href=\\\"https://www.facebook.com/bearwalkerofficial/\\\" title=\\\"Bear Walker Facebook\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eBear Walker\u003c/a\u003e optimizes its Facebook page by using two variations of its logo in a profile photo and cover image. \u003cem\u003eBear Walker\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"2\\\"\u003e2. Create a Facebook shop\u003c/h3\u003e\\n\u003cp\u003eA \u003ca href=\\\"/blog/how-to-create-a-facebook-shop\\\"\u003eFacebook shop\u003c/a\u003e showcases your product catalog to social media users without them needing to visit your website. They can browse a product’s photos, description, and price without leaving the Facebook app.\u003c/p\u003e\\n\u003cp\u003eUse Shopify’s \u003ca href=\\\"/facebook-instagram\\\"\u003eFacebook integration\u003c/a\u003e to automatically add and update product information in your Facebook shop. Tag products from your Facebook shop in content posted to the page to guide followers toward making a purchase.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"Product listing for an £11 cream tote bag with the words “Good energy gang” printed in green.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/TRIP.png?v=1671030385\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eTRIP Drinks’ Facebook shop allows followers to browse its product catalog without leaving the app. \u003cem\u003eTRIP\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"3\\\"\u003e3. Use free Meta advertising credits\u003c/h3\u003e\\n\u003cp\u003eMeta periodically gives small businesses \u003ca title=\\\"free ad credits\\\" href=\\\"https://www.facebook.com/business/help/131439120265224?id=174106774399298\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003efree Facebook advertising credits\u003c/a\u003e. While you can't request ad credits from Facebook, you can look for them through Meta partnerships and in-product promotions.\u003c/p\u003e\\n\u003cp\u003eCredits can be redeemed to run ads through \u003ca href=\\\"/blog/facebook-ads-manager\\\"\u003eMeta Ads Manager\u003c/a\u003e. Open an ad account, install the \u003ca title=\\\"Facebook Meta pixel\\\" href=\\\"/blog/72787269-relax-advertising-on-facebook-just-got-a-lot-easier\\\"\u003eMeta pixel\u003c/a\u003e, and experiment with the following:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eFacebook ad campaign objectives (catalog sales, video views, link clicks)\u003c/li\u003e\\n\u003cli\u003eAd campaigns with varying lifetime and daily budgets\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca title=\\\"types of Facebook ads\\\" href=\\\"/blog/115169861-6-types-of-facebook-ads-that-will-win-customers-and-keep-them-coming-back\\\"\u003eAd formats\u003c/a\u003e (video ads, single image, carousel ads)\u003c/li\u003e\\n\u003cli\u003eIncentives, such as free shipping and featured reviews\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca title=\\\"Facebook ad targeting\\\" href=\\\"/blog/15-facebook-ad-targeting-tips-to-maximize-your-roi\\\"\u003eAudience targeting\u003c/a\u003e, such as lookalike or \u003ca title=\\\"Facebook custom audiences\\\" href=\\\"/blog/56441413-the-beginners-guide-to-facebook-custom-audiences\\\"\u003ecustom audiences\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eIf you begin to see results, reinvest profits into your best-performing Facebook campaign. It’s a smart way to \u003ca title=\\\"Facebook ads\\\" href=\\\"/blog/facebook-ads\\\"\u003estart Facebook advertising\u003c/a\u003e with little upfront ad spend.\u003c/p\u003e\\n\u003ch3 id=\\\"4\\\"\u003e4. Share free, helpful content\u003c/h3\u003e\\n\u003cp\u003eOnce a Facebook page is up and running, share free and helpful content with followers. This could be anything from guidance on how to use your products to an image of a previous customer using them.\u003c/p\u003e\\n\u003cp\u003eWhen posting on Facebook, timing is key. There isn’t much use sharing content when your target audience isn’t using the Facebook app. Time it so your content isn’t buried under more recent content by the time they sign in.\u003c/p\u003e\\n\u003cp\u003eStudies show the best time to post on Facebook is \u003ca href=\\\"/blog/facebook-marketing\\\"\u003eFriday morning\u003c/a\u003e\u003ca href=\\\"/blog/facebook-marketing#4\\\"\u003e\u003c/a\u003e, though consider the daily routine of your audience when planning. If you’re targeting office workers, for example, schedule Facebook posts outside of peak working or commuting hours.\u003c/p\u003e\\n\u003cp\u003eFacebook begins to collect data about your followers after you post consistently. Use Facebook page Insights to find the most popular time period your followers are apt to log in.\u003c/p\u003e\\n\u003ch3 id=\\\"5\\\"\u003e5. Sell via Facebook Marketplace\u003c/h3\u003e\\n\u003cp\u003eFacebook offers commerce features for brands to sell to local shoppers through its online \u003ca href=\\\"https://www.facebook.com/marketplace/\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eMarketplace\u003c/a\u003e. It works similarly to Facebook shops, though buyers can browse items for sale near their own location. They can purchase goods and have them shipped to their home directly on Facebook, or go pick them up locally.\u003c/p\u003e\\n\u003cp\u003eAppear in Facebook Marketplace results by optimizing your product listings.\u003c/p\u003e\\n\u003cp\u003eThat means:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eWriting keyword-rich product descriptions\u003c/li\u003e\\n\u003cli\u003ePricing products competitively\u003c/li\u003e\\n\u003cli\u003eUsing high-quality vertical images (most Facebook users \u003ca href=\\\"https://www.statista.com/statistics/377808/distribution-of-facebook-users-by-device/\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003ebrowse on mobile\u003c/a\u003e)\u003c/li\u003e\\n\u003cli\u003eResharing Marketplace listings to your business’ page\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eYou’ll need \u003ca title=\\\"Shopify checkout on Facebook\\\" href=\\\"https://www.facebook.com/business/help/2509359009104717?id=533228987210412\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eCheckout on Facebook\u003c/a\u003e enabled to take payment via Marketplace, which is only available to US users.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"Example of a Facebook Marketplace listing for a matching family Christmas pajama set.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image6_f302b371-1b8b-4c81-8508-e3a1e30966fe.png?v=1671030504\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eFacebook Marketplace’s \u003ca title=\\\"Facebook guide to optimizing product listings\\\" href=\\\"https://www.facebook.com/marketplace/learn-more/sr/2021-Holiday-Guide-for-Sellers\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eguide to optimizing product listings\u003c/a\u003e. \u003cem\u003eFacebook Marketplace\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"6\\\"\u003e6. Run a Facebook livestream\u003c/h3\u003e\\n\u003cp\u003eWhile Meta \u003ca href=\\\"https://techcrunch.com/2022/08/03/facebook-shutting-down-live-shopping-feature-october/\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eshut down Facebook's live shopping feature\u003c/a\u003e, you can still broadcast live on the platform to showcase your latest products, give interactive how-to guides, or add an extra layer of excitement to brand announcements.\u003c/p\u003e\\n\u003cp\u003eFollowers will get a notification when you \u003ca href=\\\"https://www.facebook.com/business/help/216491699144904?id=1123223941353904\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003ego live on Facebook\u003c/a\u003e. Others browsing your business’s page will also see a live icon to watch the livestream.\u003c/p\u003e\\n\u003cp\u003ePopular livestream formats include:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eStep-by-step tutorials\u003c/li\u003e\\n\u003cli\u003eQuestion and answer sessions\u003c/li\u003e\\n\u003cli\u003eCollaborations with micro-influencers or complementary vendors\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eTake it from Melissa Gersin, the inventor of \u003ca href=\\\"/blog/tranquilo-mat-facebook-live-marketing\\\" title=\\\"Tranquilo Mat case study\\\"\u003eTranquilo Mat\u003c/a\u003e, who hosted Facebook live videos that educated parents on how to calm their baby, what to expect when changing their first diaper, and baby swaddling tips.\u003c/p\u003e\\n\u003cp\u003eMelissa says, “We send those out in an email blast so that we’re also educating customers. That usually keeps them engaged with us and our platform and obviously keeps our product in their mind so that they’re very likely to add it to their registry and thus convert.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Tranquilo_Mat.png?v=1671030318\\\" alt=\\\"Woman with brown hair sitting in an office and broadcasting through Facebook live.\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eMelissa hosts Facebook Live videos to educate Tranquilo Mat’s audience. \u003cmeta charset=\\\"utf-8\\\"\u003e\\n\u003cem\u003eTranquilo Mat\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"7\\\"\u003e7. Invite friends and family to share the page\u003c/h3\u003e\\n\u003cp\u003eChances are, your friends and family will support your small business. Take advantage of your network and invite people to share your business’s page. Your branded content will appear in the news feed of their own audience, increasing brand awareness and showcasing your online store to more people.\u003c/p\u003e\\n\u003cp\u003eYou could do the same and actively share content to your personal profile. That way, your entire network sees the content you’re sharing to your business’s Facebook page.\u003c/p\u003e\\n\u003cfigure\u003e\u003c/figure\u003e\\n\u003ch3 id=\\\"8\\\"\u003e8. Host a Facebook giveaway\u003c/h3\u003e\\n\u003cp\u003eA giveaway isn’t technically free to run, but you can give away some of your products for free (essentially using the cost price as \u003ca href=\\\"/blog/facebook-ads-cost\\\" title=\\\"Facebook ads cost\\\"\u003eyour Facebook advertising budget\u003c/a\u003e).\u003c/p\u003e\\n\u003cp\u003eCreate a Facebook post with entry details. Require people to like the page, share your post, and tag a friend to enter.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.facebook.com/bettyjadegifting/posts/125154267045013\\\" title=\\\"Betty Jade Gifting Company Facebook\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eBetty Jade Gifting Company\u003c/a\u003e, for example, ran a £50 gift voucher giveaway in which followers had to meet specific entry requirements.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Betty_Jade_Facebook_ad.png?v=1671030599\\\" alt=\\\"Large black square icon with £50 giveaway text and Betty Jade Gifting Company’s logo.\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eBetty Jade Gifting Company’s £50 giveaway required followers to share the post, tag three friends, and follow the business’s page. \u003cem\u003eBetty Jade Gifting Company\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eFor extra leverage, partner with complementary vendors to host giveaways to increase eyeballs.\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e9. Join local community groups\u003c/h3\u003e\\n\u003cp\u003eCommunities often use Facebook groups to chat with locals. Use these as a place to advertise on Facebook for free.\u003c/p\u003e\\n\u003cp\u003eWrite a short advert that promotes your online store. Consider giving people an incentive to take action off the back of your Facebook ad campaign, such as a discount on their first purchase or free local shipping.\u003c/p\u003e\\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\\\"–\\\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\\n\u003cp\u003e“I advertise on Facebook for free by joining several groups related to my work.” —Corrie Duffy, founder of \u003ca href=\\\"https://www.corriecooks.com/\\\" title=\\\"Corrie Cooks\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eCorrie Cooks\u003c/a\u003e\u003c/p\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003eBefore posting, always read the rules of the Facebook group first. Some only permit advertising on certain days of the week; others require adverts to be approved by an admin. Failing to follow these rules could result in you being ejected from the group.\u003c/p\u003e\\n\u003cp\u003eCorrie Duffy of \u003ca href=\\\"https://www.corriecooks.com/\\\" title=\\\"Corrie Cooks\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eCorrie Cooks\u003c/a\u003e has used this tactic to some success: “I advertise on Facebook for free by joining several groups related to my work and posting about it in those groups. I also tag several influencers and reach out to people in the comment section if they have queries related to my topic.”\u003c/p\u003e\\n\u003ch3 id=\\\"10\\\"\u003e10. Encourage previous customers to leave a Facebook review\u003c/h3\u003e\\n\u003cp\u003eThe vast majority of shoppers \u003ca href=\\\"/blog/15359677-why-online-store-owners-should-embrace-online-reviews\\\" title=\\\"customer reviews\\\"\u003eseek out reviews\u003c/a\u003e before purchasing. Cater to this when people are browsing your business’s Facebook page with positive reviews from previous customers.\u003c/p\u003e\\n\u003cp\u003eThe easiest way to encourage people to write a Facebook review is to create an automated \u003ca href=\\\"/blog/post-sales-emails-turn-buyers-into-fans\\\"\u003epost-purchase email campaign\u003c/a\u003e. Thank people for their purchase and ask for feedback. Divert them to your business’s Facebook page and offer an incentive, such as a discount on their next order, in exchange for an honest review.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Harper_Wilde_Facebook.png?v=1671030740\\\" alt=\\\"Review from a Harper Wilde customer that thanks the brand for providing comfortable bras for her daughter with sensory issues.\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eHarper Wilde’s happy customers write reviews on \u003ca href=\\\"https://www.facebook.com/harperwildebras/reviews/?ref=page_internal\\\" title=\\\"Harper Wilde Facebook page\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eits Facebook page\u003c/a\u003e. \u003cem\u003eHarper Wilde\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"11\\\"\u003e11. Work with micro-influencers\u003c/h3\u003e\\n\u003cp\u003eSocial media platforms like TikTok have made it possible for anyone to \u003ca href=\\\"/blog/make-money-online\\\" title=\\\"make money online\\\"\u003emake money online\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003ePartner with micro-influencers and ask them to shout your business out on Facebook in return for a free product. Creators with fewer than 10,000 followers often try to \u003ca href=\\\"/blog/make-money-on-facebook\\\" title=\\\"make money on Facebook\\\"\u003emake money through Facebook\u003c/a\u003e, and are therefore more willing to accept free products in exchange for producing sponsored content.\u003c/p\u003e\\n\u003cp\u003eGranted, it’s not a completely free tactic, but the only fee involved with this Facebook advertising technique is the cost of your product.\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e12. Engage with followers through Facebook Messenger\u003c/h3\u003e\\n\u003cp\u003eStart conversations with people who interact with your page, such as following, liking, or commenting on your social media posts. These people are considered warm leads. They’ve already shown an interest in your online store; a simple conversation could be enough to divert them toward your ecommerce website.\u003c/p\u003e\\n\u003cp\u003eInitiate a conversation with Facebook followers by asking:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eIf there’s anything you can help with\u003c/li\u003e\\n\u003cli\u003eWhether they have questions about your products\u003c/li\u003e\\n\u003cli\u003eIf they’re interested in a first-time customer discount\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/scale-facebook-ads\\\" title=\\\"scale Facebook ads\\\"\u003eAs you scale\u003c/a\u003e, use a Facebook-approved chatbot, such as \u003ca href=\\\"https://manychat.com/\\\" title=\\\"ManyChat\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eManyChat\u003c/a\u003e, to automate as much as you can.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Luxury_Hair_Facebook.png?v=1671030908\\\" alt=\\\"Luxy Hair’s Facebook page with a small pop-up box with the following prompts: “What is your returns policy?” and “How long will shipping take?”\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003ca href=\\\"https://www.facebook.com/LuxyHair/\\\" title=\\\"Luxy Hair Facebook page\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eLuxy Hair\u003c/a\u003e uses automated responses to answer FAQs on its Facebook page. \u003cem\u003eLuxy Hair\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2\u003eIt’s possible to run Facebook ad campaigns on a budget\u003c/h2\u003e\\n\u003cp\u003eYour business should be on Facebook, regardless of your \u003ca href=\\\"/blog/social-media-marketing-strategy\\\"\u003esocial media marketing\u003c/a\u003e budget. If you don't have the money to spend on glitzy ad campaigns, boost your social media presence in other ways, such as by creating original content, reaching out directly to followers, and running giveaways or livestreams.\u003c/p\u003e\\n\u003cp\u003eGet creative, involve your audience, and start advertising on Facebook for free.\u003c/p\u003e\\n\u003cdiv class=\\\"clear\\\"\u003e\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2\u003eAdvertise on Facebook for free FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eAre there free Facebook ads?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eFacebook doesn’t offer free advertising campaigns through its \u003ca href=\\\"/blog/facebook-ads-manager\\\" title=\\\"Facebook Ads Manager\\\"\u003eAds Manager\u003c/a\u003e. However, you can run free adverts on other elements of the platform, including groups, Marketplace, and shops.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do I advertise something on Facebook for free?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eShare content to your Facebook pages\u003c/li\u003e\\n\u003cli\u003eAdvertise in local community groups\u003c/li\u003e\\n\u003cli\u003eCreate a Facebook Marketplace listing\u003c/li\u003e\\n\u003cli\u003eTag products from your Facebook shop\u003c/li\u003e\\n\u003cli\u003eHost a Facebook live video\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow can I boost my post on Facebook for free?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eFacebook sometimes offers small businesses free advertising vouchers to redeem when boosting an organic post. Other free ways to boost your post include resharing it to your personal profile or in local community groups.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow can I get free Facebook ad credits?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eThere are two ways to get free Facebook advertising credits—either through in-product promotions or Meta partnerships. You can redeem these credits to run Facebook ads through Meta Business Manager.\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"You don't need to spend money to increase awareness and make sales on Facebook. Read these 12 suggestions for how to advertise with no budget.\",\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Text: Advertise on Facebook for free. Icons of products and a phone screen with a t-shirt image.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20advertise_20on_20facebook_20for_20free.jpg?v=1671029917\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eYou don't need to spend money to increase awareness and make sales on Facebook. Read these 12 suggestions for how to advertise with no budget.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2909,\"_1186\":2906},\"Starting With $0? Here’s How To Advertise on Facebook for Free \",{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[2912,-5,-5,2914,2916,-5,2918],{\"_1831\":1867,\"_1868\":2913,\"_1870\":1905},\"2025-02-03\",{\"_1831\":1867,\"_1868\":2915,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/common-facebook-advertising-mistakes\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/common-facebook-advertising-mistakes\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/common-facebook-advertising-mistakes\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/common-facebook-advertising-mistakes\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/common-facebook-advertising-mistakes\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/common-facebook-advertising-mistakes\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/common-facebook-advertising-mistakes\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/common-facebook-advertising-mistakes\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/common-facebook-advertising-mistakes\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/common-facebook-advertising-mistakes\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/common-facebook-advertising-mistakes\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/common-facebook-advertising-mistakes\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/common-facebook-advertising-mistakes\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/common-facebook-advertising-mistakes\\\"}\",{\"_1831\":1867,\"_1868\":2917,\"_1870\":1874},\"[{\\\"title\\\":\\\"10 Useful Pinterest Tools to Help You Level Up Your Pinterest Marketing\\\",\\\"url\\\":\\\"blog/pinterest-tools\\\"},{\\\"title\\\":\\\"Why Community Management Matters For Your Business (And How to Do It Right)\\\",\\\"url\\\":\\\"blog/community-management\\\"},{\\\"title\\\":\\\"14 Creative and Cool Snapchat Tips That Only the Pros Know\\\",\\\"url\\\":\\\"blog/118236357-14-unique-and-creative-snapchat-tips-that-only-the-pros-know\\\"},{\\\"title\\\":\\\"Trending TikTok Sounds: 8 Ways To Find TikTok Songs\\\",\\\"url\\\":\\\"blog/how-to-find-trending-sounds-tiktok\\\"},{\\\"title\\\":\\\"YouTube Analytics- 10 Key Metrics to Track and Improve Video Performance\\\",\\\"url\\\":\\\"blog/6763696-youtube-analytics-10-ways-to-track-video-performance\\\"},{\\\"title\\\":\\\"Instagram Stickers: How To Find and Use Cute Stickers (2024)\\\",\\\"url\\\":\\\"blog/instagram-stickers\\\"},{\\\"title\\\":\\\"How To Use Periscope To Grow Your Ecommerce Business\\\",\\\"url\\\":\\\"blog/33559876-how-to-use-periscope-to-grow-your-ecommerce-business\\\"},{\\\"title\\\":\\\"How to Make the Most of Instagram Video with Posts, Stories, and IGTV\\\",\\\"url\\\":\\\"blog/instagram-video\\\"},{\\\"title\\\":\\\"How One Mother Uses Pinterest to Grow Her Online Business (And How You Can Too)\\\",\\\"url\\\":\\\"blog/71958597-how-one-mother-uses-pinterest-to-grow-her-online-business-and-how-you-can-too\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},{\"_1831\":1832,\"_158\":2920,\"_1583\":2921,\"_334\":2922,\"_1836\":2923,\"_1838\":2924,\"_1848\":2927,\"_123\":2928,\"_1851\":2929,\"_1853\":2930,\"_1660\":2931,\"_1857\":2933,\"_1864\":2934,\"_1878\":2925,\"_1879\":2926,\"_1880\":-7,\"_1881\":-7,\"_1882\":-7,\"_1883\":2940,\"_1885\":2923},\"gid://shopify/Article/15460013\",\"15460013-how-to-drive-targeted-traffic-to-your-online-store-video\",\"How To Attract Customers to Your Online Store: 17 Ways\",\"2024-06-24T08:00:00Z\",{\"_1831\":1840,\"_378\":2925,\"_1842\":2926,\"_1844\":1845,\"_1846\":2050},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-attract-customers-to-online-store_224bc2d4-74c2-442f-b110-6d2e5d185457.png?v=1729516779\",\"Graphic: how to attract customers to online store on the left with a browser window on the right with social media platform icons.\",[719],\"\\n\u003cp\u003eIt’s impossible to make sales through your online store if nobody is visiting it.\u003c/p\u003e\\n\u003cp\u003eThe problem: Entrepreneurs fall into the trap of thinking any website visitor is a good one. In reality, sending low-quality traffic—people with no interest in what you sell—dampens \u003ca href=\\\"/blog/ecommerce-conversion-rate\\\" target=\\\"_blank\\\"\u003econversion rates\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eSo, how do you attract customers to your online store—those who will actually buy? This guide shares 17 strategies that work.\u003c/p\u003e\\n\u003chr\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003e17 ways to attract customers to your online store\u003c/strong\u003e\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#one\\\"\u003eOptimize your social media bios\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#two\\\"\u003ePartner with creators and influencers\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#three\\\"\u003eRun flash sales and promotions\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#four\\\"\u003eWrite optimized blog content\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#five\\\"\u003eOptimize your product descriptions\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#six\\\"\u003eStart a free quiz\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#seven\\\"\u003eCreate YouTube videos around trending topics\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#eight\\\"\u003eLand press coverage\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#nine\\\"\u003eBuild an email newsletter\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#ten\\\"\u003eUse SMS campaigns\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#eleven\\\"\u003eList your store on free advertising sites\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#twelve\\\"\u003eRun Google Ads campaigns\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#thirteen\\\"\u003eHost a referral marketing program\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#fourteen\\\"\u003eList your business on review aggregator sites\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#fifteen\\\"\u003eGo local\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#sixteen\\\"\u003eHost a giveaway\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#seventeen\\\"\u003eRun retargeting campaigns\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003c/div\u003e\\n\u003chr\u003e\\n\u003ch3 id=\\\"one\\\"\u003e1. Optimize your social media bios\u003c/h3\u003e\\n\u003cp\u003eSocial media is a powerful tool to drive traffic to your \u003ca href=\\\"/online-store\\\" target=\\\"_blank\\\"\u003eonline store\u003c/a\u003e. The only problem? Most social media platforms don’t like when brands divert people off the platform.\u003c/p\u003e\\n\u003cp\u003eInstagram, for example, only allows one link in your profile bio. There’s no way to divert people to a specific page on your ecommerce website, making it difficult to execute social campaigns that increase web traffic.\u003c/p\u003e\\n\u003cp\u003eWork around this issue using \u003ca href=\\\"https://linkpop.com\\\" target=\\\"_blank\\\"\u003eLinkpop\u003c/a\u003e to create a landing page that diverts people to your most-viewed pages, such as:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eProduct pages of bestselling items\u003c/li\u003e\\n\u003cli\u003ePopular item category pages\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/brand-storytelling\\\" target=\\\"_blank\\\"\u003eYour brand story\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003eLead magnet landing pages\u003c/li\u003e\\n\u003cli\u003eOther social media profiles\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.shoppinkhouse.com/\\\" target=\\\"_blank\\\"\u003ePink House\u003c/a\u003e is one ecommerce retailer using this strategy. \u003ca href=\\\"https://linkpop.com/pinkhouse\\\" target=\\\"_blank\\\"\u003eIt uses Linkpop\u003c/a\u003e to explain the brand’s USP and divert people toward its newsletter sign-up page, other social media channels, and retail locations. Its bestselling product, the Face Fix Serum, claims the most real estate on the page—a tactic to drive social media users toward its online store.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003ePink Houses uses this Linkpop landing page on its Instagram profile. \u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"two\\\"\u003e2. Partner with creators and influencers\u003c/h3\u003e\\n\u003cp\u003eRun an influencer marketing campaign that leverages a popular social media user’s existing audience to drive website traffic. Research shows that 61% of \u003ca href=\\\"/blog/influencer-marketing-statistics\\\" target=\\\"_blank\\\"\u003econsumers trust influencer recommendations\u003c/a\u003e (compared to just 38% who trust branded social media content).\u003c/p\u003e\\n\u003cp\u003eThe key is to \u003ca href=\\\"/blog/influencer-marketing-platforms-to-find-creators\\\" target=\\\"_blank\\\"\u003efind creators and influencers\u003c/a\u003e whose target audience overlaps your own. Find them on \u003ca href=\\\"https://creatormarketplace.tiktok.com/\\\" target=\\\"_blank\\\"\u003eTikTok Creator Marketplace\u003c/a\u003e or Instagram search, and collaborate with them through:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eSending free gifts\u003c/li\u003e\\n\u003cli\u003ePaid sponsored content\u003c/li\u003e\\n\u003cli\u003eInviting them to be an affiliate\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eRichard Clews, founder of \u003ca href=\\\"https://pantsandsocks.com/\\\" target=\\\"_blank\\\"\u003ePants \u0026amp; Socks\u003c/a\u003e, is one small-business owner using this approach to increase brand awareness. He’s partnered with several famous athletes, including Jason Roy, the famous England and Sussex cricketer, and world class boxer Nick Campbell.\u003c/p\u003e\\n\u003cp\u003e“This is a great way for us to increase our reach, because although we are a specialized niche, our target audience is quite large—men 18+,” Richard says. “Sports has been a perfect way for us to reach different age groups in our target audience.\u003c/p\u003e\\n\u003cp\u003e“With some of our partnered athletes, we have run a really cool campaign where we change the location of our logo on their gear or uniform, announce it on social media, and offer a 15% to 20% discount code to anyone who can identify the location in whatever game, match, or tournament they may be participating in.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cp\u003e \u003c/p\u003e\\n\u003cfigcaption\u003ePants \u0026amp; Socks \u003ca href=\\\"https://www.instagram.com/p/ChZ_54Vjz0V/\\\" target=\\\"_blank\\\"\u003epartners\u003c/a\u003e with footballers from Northampton Town FC to drive social media traffic to its online store.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eThese influencer marketing campaigns generally net a conversion rate between 2.4% and 3.2%—much better than the \u003ca href=\\\"/blog/ecommerce-conversion-rate\\\" target=\\\"_blank\\\"\u003e1.4% an average ecommerce store\u003c/a\u003e sees. But, Richard adds, “The couple of times we have tried this campaign, we have seen week-long increases as high as 7% to 8% conversion rate.”\u003c/p\u003e\\n\u003cp\u003e\u003cb\u003eRead more:\u003c/b\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/influencer-pricing\\\" target=\\\"_blank\\\"\u003eInfluencer Pricing: How Much Should You Pay?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/influencers-drive-sales\\\" target=\\\"_blank\\\"\u003eHow To Use Influencers To Drive Sales: 7 Tips for 2022\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/influencer-marketing-campaigns\\\" target=\\\"_blank\\\"\u003eShopify’s Entrepreneur-in-Residence: 'No, Influencer Marketing Isn’t Overhyped'\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"three\\\"\u003e3. Run flash sales and promotions\u003c/h3\u003e\\n\u003cp\u003eShoppers often look for \u003ca href=\\\"/blog/discounts-and-coupons\\\"\u003ecoupons\u003c/a\u003e before making a purchase online. Use them as a hook to stand out from social media noise and give people an incentive to visit your online store. That could be:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003ePercentage discounts\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/using-scarcity-urgency-increase-sales\\\" target=\\\"_blank\\\"\u003eLimited time sales\u003c/a\u003e, such as “30% off for the next 24 hours”\u003c/li\u003e\\n\u003cli\u003eFree shipping thresholds, such as “spend $50 for free next-day shipping”\u003c/li\u003e\\n\u003cli\u003eProduct bundles, which combine two or more products at a lower price than buying each one individually\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eCreate the coupon using discount apps like \u003ca href=\\\"https://apps.shopify.com/daily-deals-6\\\" target=\\\"_blank\\\"\u003eDaily Deals\u003c/a\u003e, \u003ca href=\\\"https://apps.shopify.com/bulk-discounts\\\" target=\\\"_blank\\\"\u003eMyBulk\u003c/a\u003e, or \u003ca href=\\\"https://apps.shopify.com/wheelio-first-interactive-exit-intent-pop-up\\\" target=\\\"_blank\\\"\u003eWheelio\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eStephen Light, co-owner and CEO of mattress company \u003ca href=\\\"https://www.nolahmattress.com/\\\" target=\\\"_blank\\\"\u003eNolah\u003c/a\u003e, advises to then promote them in \u003ca href=\\\"/blog/72833541-1-000-true-fans-tapping-into-facebook-groups-to-generate-sales\\\" target=\\\"_blank\\\"\u003eFacebook Groups\u003c/a\u003e: “Facebook is the home to thousands of private communities, each with niched members. It would be strategic to join a few of these groups dedicated to ecommerce customers in search of deals.\u003c/p\u003e\\n\u003cp\u003e“You can super-charge your website traffic and sales by announcing your promotions within these communities,” Stephen says. “Since most of the members are actively seeking discounts on items, this technique is guaranteed to invite conversion-ready leads to your online store.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eFacebook is the \u003ca href=\\\"https://www.statista.com/statistics/1296139/social-media-platforms-for-finding-coupons-us/\\\" target=\\\"_blank\\\"\u003emost popular\u003c/a\u003e social media platform online shoppers use to find coupons.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"four\\\"\u003e4. Write optimized blog content\u003c/h3\u003e\\n\u003cp\u003eDid you know that shoppers also start their journey on search engines like Google? Search engine optimization (SEO) is a \u003ca href=\\\"/blog/content-marketing\\\" target=\\\"_blank\\\"\u003econtent marketing\u003c/a\u003e strategy that helps your ecommerce store appear in their search engine results page.\u003c/p\u003e\\n\u003cp\u003eWrite blog content that targets \u003ca href=\\\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\\\" target=\\\"_blank\\\"\u003ekeywords your target audience is searching for\u003c/a\u003e. If you’re selling Apple Watch straps through your online store, for example, that could be “best apple watch straps for men” or “are apple watches waterproof.”\u003c/p\u003e\\n\u003cp\u003eFollow \u003ca href=\\\"/blog/ecommerce-seo-beginners-guide\\\" target=\\\"_blank\\\"\u003eSEO best practices\u003c/a\u003e to get your blog content to rank in search engines. That includes:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eEmbedding the keyword in meta tags, alt text, and headings\u003c/li\u003e\\n\u003cli\u003eBuilding internal links that direct visitors to similar pages on your own website\u003c/li\u003e\\n\u003cli\u003eUsing a short, clear, easy-to-read URL structure\u003c/li\u003e\\n\u003cli\u003eActively distributing the blog post on social media channels\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business\\\" target=\\\"_blank\\\"\u003eBuild backlinks\u003c/a\u003e to your website from external websites\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"https://illuminatelabs.org/\\\" target=\\\"_blank\\\"\u003eIlluminate Labs\u003c/a\u003e, for example, publishes health-related blog posts on its website. President Calloway Cook says, “In July of 2021 we started content marketing as the core strategy to drive traffic to our Shopify store. We began to publish several well-researched articles per week to our company blog, Illuminate Health.\u003c/p\u003e\\n\u003cp\u003e“That month, our site achieved 6,300 organic page views. One year later, in July of 2022, our site achieved 162,000 organic page views.”\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ci\u003eIlluminate Labs publishes optimized blog content on health-related topics.\u003c/i\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"five\\\"\u003e5. Optimize your product descriptions\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/product-page\\\" target=\\\"_blank\\\"\u003eProduct pages\u003c/a\u003e are existing pieces of content you can optimize to drive organic traffic. Write the product description with your target customer in mind, using the phrases they say, pulling on pain points they struggle with, and referencing keywords they’re searching for.\u003c/p\u003e\\n\u003cp\u003eTake it from Kath Vaughn, owner of \u003ca href=\\\"https://milktooth.com.au\\\" target=\\\"_blank\\\"\u003eMilk Tooth\u003c/a\u003e, who says, “Organic search traffic is my number one generator of sales. My website ranks against other toy stores selling the same products as Milk Tooth because I don’t just copy the stock standard product descriptions that everyone else does.\u003c/p\u003e\\n\u003cp\u003e“I take the time—and it does take time, don’t get me wrong—to write my own and, as a mother myself, try to provide information about the toy that would be helpful and appealing to a parent. I also try to upload unique product photos to sit alongside stock photos, although this is even more time consuming.”\u003c/p\u003e\\n\u003cp\u003eKath adds, “For the 12 months to August 20, 2022, organic Google traffic brought in just over 45% of total orders for Milk Tooth. I didn't run a single Google ad during this period of time.”\u003c/p\u003e\\n\u003cfigure\u003e\u003ci\u003e\u003c/i\u003e\\n\u003cfigcaption\u003eMilk Tooth’s product descriptions include keywords its target audience searches for, like “handcrafted wooden animal.”\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"six\\\"\u003e6. Start a free quiz\u003c/h3\u003e\\n\u003cp\u003ePeople like learning about themselves. Personalize your content at scale using a free quiz. Not only do people have a reason to visit your online store, but you collect their email address for future retargeting. It’s a great way to turn first-time visitors into paying customers.\u003c/p\u003e\\n\u003cp\u003eTake \u003ca href=\\\"https://wickededgeusa.com/\\\" target=\\\"_blank\\\"\u003eWicked Edge\u003c/a\u003e, for example. The knife sharpening brand uses \u003ca href=\\\"https://www.octaneai.com/\\\" target=\\\"_blank\\\"\u003eOctane AI\u003c/a\u003e to quiz people on which product they need. People are asked to select why they’re sharpening their knives, their use case, and knife thickness. They’re prompted to enter their email address in exchange for their quiz results.\u003c/p\u003e\\n\u003cfigure\u003e\u003ci\u003e\u003ci\u003e\u003c/i\u003e\u003c/i\u003e\\n\u003cfigcaption\u003eWicked Edge’s free quiz helps first-time website visitors find the right product.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eQuiz takers see a list of personalized product recommendations after the final step, with a handy Add to Cart” button that instantly populates their online shopping cart with the recommended products.\u003c/p\u003e\\n\u003cp\u003eWicked Edge’s quiz does a great job of attracting customers to its online store—and most importantly, converting them. This simple widget boasts a \u003ca href=\\\"https://www.octaneai.com/customers/wicked-edge\\\" target=\\\"_blank\\\"\u003e3.6% conversion rate\u003c/a\u003e (compared to the site-wide average of 1.5%). It also has a 67% higher \u003ca href=\\\"/blog/average-order-value\\\" target=\\\"_blank\\\"\u003eaverage order value\u003c/a\u003e than visitors viewing standard website content.\u003c/p\u003e\\n\u003cp\u003eBut remember: while not all quiz takers will convert, you’ve already collected data to personalize future communication. The more specific you are with your quiz, the greater your chances at producing marketing campaigns that drive them back to your online store.\u003c/p\u003e\\n\u003ch3 id=\\\"seven\\\"\u003e7. Create YouTube videos around trending topics\u003c/h3\u003e\\n\u003cp\u003eTake advantage of YouTube’s incredible potential by creating videos around trending topics. Do market research and uncover the topics your audience is interested in. Choose an engaging format to present your content—such as a “how to” guide or video tutorial—and upload it to your business’s YouTube channel.\u003c/p\u003e\\n\u003cp\u003eYouTube is a search engine and social media hybrid. Increase the odds of your target market finding your videos by implementing the following \u003ca href=\\\"/blog/youtube-seo\\\" target=\\\"_blank\\\"\u003eYouTube SEO\u003c/a\u003e best practices:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eUpload a custom thumbnail that encourages users to click your video\u003c/li\u003e\\n\u003cli\u003eAdd video tags to show YouTube which terms are relevant to your content\u003c/li\u003e\\n\u003cli\u003eUse callout boxes, playlists, and end screens to increase video watch time\u003c/li\u003e\\n\u003cli\u003eWrite video descriptions that include keywords someone interested in your video would search\u003c/li\u003e\\n\u003cli\u003eEnable the \u003ca href=\\\"/youtube\\\" target=\\\"_blank\\\"\u003eShopify integration\u003c/a\u003e to divert viewers toward products on your online store\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.bestpricenutrition.com/\\\" target=\\\"_blank\\\"\u003eBest Price Nutrition\u003c/a\u003e is one online store using this strategy to attract customers. Ecommerce manager John Frigo says, “We’re a vitamin and sports supplement store, so we often make videos announcing new brands, new products coming out, new flavors of existing products, as well as doing reviews of products.\u003c/p\u003e\\n\u003cp\u003e“These videos tend to rank high in Google quickly. Everyone who lands on these videos is typically a very targeted customer.”\u003c/p\u003e\\n\u003cp\u003eJohn adds its \u003ca href=\\\"/blog/video-marketing\\\" target=\\\"_blank\\\"\u003evideo marketing strategy\u003c/a\u003e drives results for the business: “We typically make at least two to three videos per week. Sometimes we do videos daily, and typically it drives $200 to $500 in sales per day.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eBest Price Nutrition uploads supplement-focused videos to \u003ca href=\\\"https://www.youtube.com/c/Bestpricenutritiononline/videos?view=0\u0026amp;sort=p\u0026amp;flow=grid\\\" target=\\\"_blank\\\"\u003eits YouTube channel\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cul\u003e\u003c/ul\u003e\\n\u003ch3 id=\\\"eight\\\"\u003e8. Land press coverage\u003c/h3\u003e\\n\u003cp\u003eOne way to get free online advertising is by landing press coverage on industry news sites.\u003c/p\u003e\\n\u003cp\u003eJournalists are always looking for experts to contribute to their own content. Find requests from journalists looking for sources through a platform like \u003ca href=\\\"https://www.helpareporter.com/\\\" target=\\\"_blank\\\"\u003eHelp a Reporter Out\u003c/a\u003e, \u003ca href=\\\"https://helpab2bwriter.com\\\" target=\\\"_blank\\\"\u003eHelp a B2B Writer\u003c/a\u003e, or \u003ca href=\\\"https://terkel.io/\\\" target=\\\"_blank\\\"\u003eTerkel\u003c/a\u003e. Respond to requests with relevant stories featuring your brand.\u003c/p\u003e\\n\u003cp\u003eAlternatively, \u003ca href=\\\"/blog/free-publicity\\\" target=\\\"_blank\\\"\u003eget free publicity\u003c/a\u003e by pitching journalists directly. Shortlist the publications your target audience reads, and find journalists writing for the website. Email the journalist for a potential feature.\u003c/p\u003e\\n\u003cp\u003eIf you’ve got something interesting to say, such as a new product line or influencer collaboration, and the topic matches the site you’re writing for, there’s a good chance a journalist will cover it.\u003c/p\u003e\\n\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/6luxPkiY0VE?si=a6H-sKwBelBdLeHG\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"\\\"\u003e\u003c/iframe\u003e\\n\u003ch3 id=\\\"nine\\\"\u003e9. Build an email newsletter\u003c/h3\u003e\\n\u003cp\u003eThe inbox is a direct line to your customers. Unlike social media channels, which have the power to tank organic reach instantly, \u003ca href=\\\"/blog/email-marketing\\\" target=\\\"_blank\\\"\u003eemail marketing\u003c/a\u003e guarantees a way to contact your potential customers.\u003c/p\u003e\\n\u003cp\u003eBut to email prospective customers, you first need them to opt into your mailing list. Do this by giving something away for free. Also known as lead magnets, place the following pieces of content behind an email opt-in form to \u003ca href=\\\"/blog/email-marketing-best-practices\\\" target=\\\"_blank\\\"\u003egrow your subscriber base\u003c/a\u003e:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eA free quiz\u003c/li\u003e\\n\u003cli\u003eA coupon code\u003c/li\u003e\\n\u003cli\u003eA checklist or downloadable PDF\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"https://drinkpearly.com/\\\" target=\\\"_blank\\\"\u003ePearly Drinks\u003c/a\u003e combines this traffic-building technique with content marketing. The brand’s strategy is to create high-quality blog posts on the site, convert those visitors into blog readers, then convert them into customers.\u003c/p\u003e\\n\u003cfigure\u003e\u003ci\u003e\u003c/i\u003e\\n\u003cfigcaption\u003ePearly Drinks uses this pop-up to convert blog visitors into email subscribers.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eFilip is testing a handful of different pop-up boxes to maximize conversion rates—this one currently stands at 2%. But once a subscriber is on the list, Filip says, “We have a three-step email flow telling them about the contest, our brand, and our products with the goal of conversion.\u003c/p\u003e\\n\u003cp\u003e“So far we are seeing very strong opt-in results for the popup on traffic that we normally get nothing out of. With our large network of articles, we’re able to get hundreds of signups every day, which we’ll turn into customers over time as we send them more educational content.”\u003c/p\u003e\\n\u003cfigure\u003e\u003ci\u003e\u003c/i\u003e\\n\u003cfigcaption\u003eDrink Pearly’s blog pop-up has a 2% conversion rate. \u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cul\u003e\u003c/ul\u003e\\n\u003ch3 id=\\\"ten\\\"\u003e10. Use SMS campaigns\u003c/h3\u003e\\n\u003cp\u003ePeople have smartphones on them \u003ca href=\\\"https://www.oberlo.com/blog/mobile-usage-statistics\\\" target=\\\"_blank\\\"\u003ealmost all of the time\u003c/a\u003e. If you have explicit permission to email your prospective customers, SMS is a superb marketing tool to drive customers toward your online store.\u003c/p\u003e\\n\u003cp\u003eStart by collecting mobile phone numbers through touchpoints you already have with consumers. Add a phone number option to checkout forms, use pop-up boxes on popular pages of your online store, and ask email subscribers to opt into SMS marketing too.\u003c/p\u003e\\n\u003cp\u003eRun \u003ca href=\\\"/blog/sms-marketing\\\" target=\\\"_blank\\\"\u003eSMS marketing campaigns\u003c/a\u003e that divert these subscribers back to your own website. That could be:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eFlash sales and promotions\u003c/li\u003e\\n\u003cli\u003eSubscriber-exclusive offers\u003c/li\u003e\\n\u003cli\u003eText-to-win competitions\u003c/li\u003e\\n\u003cli\u003eNew product or restock alerts\u003c/li\u003e\\n\u003cli\u003eLoyalty program invites\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eNot only is SMS a great way to drive website traffic, but it can provide excellent customer service to online shoppers still on the fence. Initiate quick text conversation that asks subscribers to share their biggest sales objection. Have your customer support team ease their pre-purchase anxiety to improve your website conversion rate.\u003c/p\u003e\\n\u003cfigure\u003e\u003ci\u003e\u003c/i\u003e\\n\u003cfigcaption\u003eAn example of how \u003ca href=\\\"https://bushbalm.com/\\\"\u003eBushbalm\u003c/a\u003e uses SMS marketing for customer feedback.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"eleven\\\"\u003e11. List your store on free advertising sites\u003c/h3\u003e\\n\u003cp\u003eAdvertising increases the odds of reaching your target customer. But you don’t need to invest cash into advertising to get started. Attract your target market by listing your online store on \u003ca href=\\\"/blog/free-advertising\\\"\u003efree advertising sites\u003c/a\u003e like:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.craigslist.org/\\\" target=\\\"_blank\\\"\u003eCraigslist\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://locanto.com\\\" target=\\\"_blank\\\"\u003eLocanto\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.facebook.com/groups/explore/\\\" target=\\\"_blank\\\"\u003eFacebook Groups\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.google.com/business/\\\" target=\\\"_blank\\\"\u003eGoogle Business\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://oodle.com\\\" target=\\\"_blank\\\"\u003eOodle\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eFree advertising doesn’t drain an already-limited small business of its resources. Invest some time into creating a profile, uploading your product listings, and writing a description that encourages them to buy through your online website (instead of the free advertising site). You’ll reach the millions of people who \u003ca href=\\\"/blog/online-selling-sites\\\"\u003esearch online marketplaces\u003c/a\u003e to discover new products.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eCraigslist is the \u003ca href=\\\"https://www.statista.com/statistics/1218929/fastest-growing-c2c-apps-united-states/\\\" target=\\\"_blank\\\"\u003efastest growing\u003c/a\u003e consumer marketplace to buy and sell goods online.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"twelve\\\"\u003e12. Run Google Ads campaigns\u003c/h3\u003e\\n\u003cp\u003eRun \u003ca href=\\\"/blog/shopping-ads-google\\\"\u003eGoogle Ads\u003c/a\u003e to reach shoppers starting their journey on Google. They’re people already looking for products you sell, making them a fantastic source of potential customers.\u003c/p\u003e\\n\u003cp\u003eExperiment with different \u003ca href=\\\"/blog/google-ads-types\\\" target=\\\"_blank\\\"\u003etypes of Google Ads\u003c/a\u003e, including:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cb\u003eSearch ads,\u003c/b\u003e which appear in Google search results either as text-based or Shopping ads\u003c/li\u003e\\n\u003cli\u003e\\n\u003cb\u003eDisplay ads,\u003c/b\u003e which appear on sites in the \u003ca href=\\\"https://support.google.com/google-ads/answer/2404190?hl=en-GB\\\" target=\\\"_blank\\\"\u003eGoogle Display Network\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e\\n\u003cb\u003eVideo ads,\u003c/b\u003e which appear on the Google-owned YouTube platform\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eCatherine Wilson, owner of \u003ca href=\\\"https://essentialderma.com/\\\" target=\\\"_blank\\\"\u003eEssential Derma\u003c/a\u003e, says, “We highly recommend boosting how well-known your brand is within your target market, even if this costs a large percentage of your budget.\u003c/p\u003e\\n\u003cp\u003e“Once you become a genuine brand in your space, a Google Ads paid brand search campaign will bring spectacular results and help Google’s machine-learning algorithm find more customers similar to your converted customers. We average a 78¢ cost per conversion and a 31% conversion rate with our brand search campaigns.”\u003c/p\u003e\\n\u003cul\u003e\u003c/ul\u003e\\n\u003ch3 id=\\\"thirteen\\\"\u003e13. Host a referral marketing program\u003c/h3\u003e\\n\u003cp\u003eIt’s \u003ca href=\\\"/research/future-of-commerce\\\" target=\\\"_blank\\\"\u003egetting more expensive\u003c/a\u003e to acquire new customers. Take the pressure off and let happy customers do your marketing for you. They know what you offer, the type of person most likely to buy it, and what someone needs to hear before hitting Purchase, making them the perfect salespeople for your online store.\u003c/p\u003e\\n\u003cp\u003eBuild a \u003ca href=\\\"/blog/15679636-referral-marketing-101-7-tactics-to-launch-your-own-referral-campaign\\\" target=\\\"_blank\\\"\u003ereferral marketing program\u003c/a\u003e using apps like \u003ca href=\\\"https://apps.shopify.com/referralcandy\\\" target=\\\"_blank\\\"\u003eReferral Candy\u003c/a\u003e, \u003ca href=\\\"https://apps.shopify.com/swell\\\" target=\\\"_blank\\\"\u003eYotpo\u003c/a\u003e, or \u003ca href=\\\"https://apps.shopify.com/bloop-loyalty\\\" target=\\\"_blank\\\"\u003eBloop\u003c/a\u003e. Reward your customer base with gift cards, store credit, or commission in exchange for every new customer they refer.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\\\"https://beautybio.com/\\\"\u003eBeauty Bio\u003c/a\u003e’s \u003ca href=\\\"/retail/referral-program\\\" target=\\\"_blank\\\"\u003ereferral program\u003c/a\u003e gives both new and existing customers a $25 discount on their next purchase.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eThe best part about this marketing strategy is that you only pay for results. Instead of risking $1,000 in a new influencer program you’re unsure will pay off, you only pay for rewards once a new customer purchases.\u003c/p\u003e\\n\u003ch3 id=\\\"fourteen\\\"\u003e14. List your business on review aggregator sites\u003c/h3\u003e\\n\u003cp\u003eSome 93% of consumers \u003ca href=\\\"/blog/15359677-why-online-store-owners-should-embrace-online-reviews\\\"\u003eactively look for reviews\u003c/a\u003e before trusting a new business with its credit card information. Join the more than \u003ca href=\\\"https://blog.hubspot.com/service/customer-review-sites\\\"\u003e500,000 businesses\u003c/a\u003e listed on review aggregator sites like TrustPilot to reach customers actively looking for products you offer.\u003c/p\u003e\\n\u003cp\u003ePlatforms like \u003ca href=\\\"https://www.google.com/business/\\\" target=\\\"_blank\\\"\u003eGoogle Business\u003c/a\u003e, \u003ca href=\\\"https://trustpilot.com/\\\" target=\\\"_blank\\\"\u003eTrustpilot\u003c/a\u003e, and \u003ca href=\\\"https://www.yelp.com/\\\" target=\\\"_blank\\\"\u003eYelp\u003c/a\u003e exist to roundup the best businesses for a specific industry or use case. If your online store sells home furniture, for example, collecting customer reviews would influence your position on Trustpilot’s roundup of home furniture brands.\u003c/p\u003e\\n\u003cfigure\u003e\u003cfigcaption\u003eBack in Action, Wellworking, and Doorway To Value claim the top spots for this roundup.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.newdresssuits.com/\\\" target=\\\"_blank\\\"\u003eNew Era Factory Outlet\u003c/a\u003e has a brick-and-mortar store that runs parallel to its online store. Its marketing manager, Flynn Zaiger, says, “We make sure to ask for reviews on local review sites, like Yelp.\u003c/p\u003e\\n\u003cp\u003e“This might sound counter-intuitive: why would local review sites for walk-in business increase Shopify website traffic? We’ve found that people looking for stores near them are interested in buying online, saving themselves a trip to the store once they’ve found that you have a Shopify store that makes things easy.”\u003c/p\u003e\\n\u003cp\u003eFlynn adds, “Referral traffic from local sites like Yelp are often some of our best-engaged traffic on the internet. It typically outperforms organic search, and other more traditionally thought of as high-engagement sources of traffic. According to our analytics, the average site duration and pages per session are higher for Google than they are for organic search (Google, Bing, and Yahoo.)”\u003c/p\u003e\\n\u003cfigure\u003e\u003ci\u003e\u003c/i\u003e\\n\u003cfigcaption\u003eBing and Yelp account for 4,000+ new users on New Era Factory Outlet’s online store.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"fifteen\\\"\u003e15. Go local\u003c/h3\u003e\\n\u003cp\u003eExperiential retail is a way to provide experiences to shoppers in-person. Almost \u003ca href=\\\"/research/future-of-commerce/future-of-retail\\\" target=\\\"_blank\\\"\u003ea third of customers said\u003c/a\u003e they’re likely to engage with branded experiences, hence why 40% of brands plan to make it a top priority this year.\u003c/p\u003e\\n\u003cp\u003eYou don’t need a permanent brick-and-mortar store to take advantage of physical retail, though. Drive in-person shoppers toward your website by attending local events such as:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eCraft fairs\u003c/li\u003e\\n\u003cli\u003eTrade shows\u003c/li\u003e\\n\u003cli\u003eLocal markets\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/pop-up-shop\\\"\u003ePop-up shops\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003eChamber of Commerce events\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eHand out your business cards at each event or have people scan a QR code from your signage—ideally stamped with an incentive, such as “Get 10% off with this card at yourwebsite.com.” That way, you don’t need to carry or sell inventory in-person.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003ePRO TIP:\u003c/strong\u003e Shopify has free tools to help your business succeed. Check out our \u003ca href=\\\"/tools/business-card-maker\\\" target=\\\"_blank\\\"\u003efree business card maker\u003c/a\u003e and \u003ca href=\\\"/tools/qr-code-generator\\\" target=\\\"_blank\\\"\u003eQR code generator.\u003c/a\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003eYou can use physical retail as a way to get people into the top of your \u003ca href=\\\"/blog/marketing-funnel\\\" target=\\\"_blank\\\"\u003emarketing funnel\u003c/a\u003e, and process all sales through your online store.\u003c/p\u003e\\n\u003cp\u003e\u003cb\u003eRead more:\u003c/b\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/retail-ecommerce\\\" target=\\\"_blank\\\"\u003eRetail vs. Ecommerce: How Are They Different?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/rinsekit-pivot-online\\\" target=\\\"_blank\\\"\u003eHow To Turn Retail Store Success Into Ecommerce Sales\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/unified-commerce\\\" target=\\\"_blank\\\"\u003eUnified Commerce: What's in Store for the Next Generation of Retail\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"sixteen\\\"\u003e16. Host a giveaway\u003c/h3\u003e\\n\u003cp\u003eOrganic social media can sometimes feel like shouting into a void. The secret to attracting attention is to share something people want to engage with.\u003c/p\u003e\\n\u003cp\u003eCompetitions are a prime example. \u003ca href=\\\"/blog/12638405-warning-are-you-making-these-11-mistakes-with-your-giveaways-sweepstakes-and-contests\\\" target=\\\"_blank\\\"\u003eInstagram giveaways\u003c/a\u003e see 3.5 times more likes and 64 times more comments than standard posts because users are in with a chance of winning something for free.\u003c/p\u003e\\n\u003cp\u003eBundle your bestselling products and give them away to one lucky winner. To enter, have them do some form of marketing for your brand. That might be:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eLiking the post\u003c/li\u003e\\n\u003cli\u003eFollowing your business’s social media account\u003c/li\u003e\\n\u003cli\u003eSharing the post to their own Stories\u003c/li\u003e\\n\u003cli\u003eTagging a friend in the comments\u003c/li\u003e\\n\u003cli\u003eSubscribing to your email or SMS list\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eGranted, it might sound counterintuitive since people \u003ca href=\\\"/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests\\\" target=\\\"_blank\\\"\u003eenter the giveaway\u003c/a\u003e to win something for free. But if you have email subscription mandatory for anyone who enters, you have potential customers’ details further retargeting once the competition ends.\u003c/p\u003e\\n\u003cfigure\u003e\u003ci\u003e\u003c/i\u003e\\n\u003cfigcaption\u003eTo enter \u003ca href=\\\"https://musclerepublic.com/\\\"\u003eMuscle Republic\u003c/a\u003e’s \u003ca href=\\\"https://www.instagram.com/p/CiHsChMvjsd/\\\" target=\\\"_blank\\\"\u003eInstagram contest\u003c/a\u003e, followers need to like the post, tag a friend, and follow the brand’s profile.\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"seventeen\\\"\u003e17. Run retargeting campaigns\u003c/h3\u003e\\n\u003cp\u003eOnce you implement these tactics to attract customers to your online store, don’t fall at the final hurdle. Do one last push to convince previous website visitors to return (and purchase) with \u003ca href=\\\"/blog/retargeting-previous-customers\\\" target=\\\"_blank\\\"\u003eretargeting campaigns\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eRetarget website visitors who have:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eViewed product pages\u003c/li\u003e\\n\u003cli\u003eLiked your Facebook page\u003c/li\u003e\\n\u003cli\u003eViewed a specific collection\u003c/li\u003e\\n\u003cli\u003eWatched a social media video\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/abandoned-cart-emails\\\" target=\\\"_blank\\\"\u003eAdded items to their online cart but not purchased\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eLet’s put that in practice and say you’ve had 200 website visitors in the past 14 days, but only 20 have made a purchase. Upload your customer list to Facebook and \u003ca href=\\\"/blog/6019860-how-to-use-google-remarketing-for-ecommerce\\\" target=\\\"_blank\\\"\u003ecreate a Custom Audience\u003c/a\u003e to retarget them through the platform. Use the dynamic ads feature to promote the item they previously viewed on your online store.\u003c/p\u003e\\n\u003cp\u003e\\\"I focused on making creative ads and hired a creative to help me come up with different angles for my marketing such as featuring my customer’s product reviews,\\\" says Susanna Anderson, owner and CEO of A Perfect Shirt.\u003c/p\u003e\\n\u003cp\u003e\\\"Data to support the fact that it works: my Facebook ads have an average conversion rate of 5.4%, and I was able to earn 15% better traffic on my Shopify store, with 18,682 site visits.\\\"\u003c/p\u003e\\n\u003cul\u003e\u003c/ul\u003e\\n\u003cdiv class=\\\"clear\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"text-align: left;\\\" class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2\u003eAttract customers to your online store FAQ\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow do you attract customers virtually?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eRun influencer marketing campaigns.\u003c/li\u003e\\n\u003cli\u003eWrite blog content that appears in a target customer’s search results.\u003c/li\u003e\\n\u003cli\u003eHost a giveaway on social media.\u003c/li\u003e\\n\u003cli\u003eGet free publicity by responding to journalist requests.\u003c/li\u003e\\n\u003cli\u003eCreate a referral marketing program.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow can I promote my business on social media?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eOptimize your \u003ca href=\\\"/blog/link-in-bio\\\" target=\\\"_blank\\\"\u003elink in bio\u003c/a\u003e with \u003ca href=\\\"https://linkpop.com/en\\\" target=\\\"_blank\\\"\u003eLinkpop\u003c/a\u003e.\u003c/li\u003e\\n\u003cli\u003ePartner with creators and influencers.\u003c/li\u003e\\n\u003cli\u003eProduce videos around trending topics.\u003c/li\u003e\\n\u003cli\u003eShare flash sales and promotions.\u003c/li\u003e\\n\u003cli\u003eEnable Pinterest rich pins.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eHow can I promote my ecommerce website for free?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eHost a social media giveaway.\u003c/li\u003e\\n\u003cli\u003eHave customers recommend products in exchange for commission.\u003c/li\u003e\\n\u003cli\u003eLand free press coverage.\u003c/li\u003e\\n\u003cli\u003eList on free advertising sites like Craigslist.\u003c/li\u003e\\n\u003cli\u003eAttend networking events in your local area.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eWhat's the best marketing strategy?\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003eThe best marketing strategy is one that focuses on your target market. Build your buyer persona—including their demographic, interests, and pain points—and craft a marketing strategy that reaches them through the channels they’re already using.\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"You've created a beautiful online store and you're carrying products that you know people will love but the only problem is, no one is coming to your store. In this video, we'll show you six practical and proven ways, that you can use, to drive traffic to your online store today.\",\"\u003cp\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-attract-customers-to-online-store.png?v=1663182502\\\" alt=\\\"Graphic: how to attract customers to online store on the left with a browser window on the right with social media platform icons.\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eYou've created a beautiful online store and you're carrying products that you know people will love but the only problem is, no one is coming to your store.\u003c/p\u003e\\n\u003cp\u003eIn this video, we'll show you six practical and proven ways, that you can use, to drive traffic to your online store today.\u003c/p\u003e\",{\"_1831\":1856,\"_334\":2922,\"_1186\":2932},\"New store, with no website traffic? No problem, in this video, we'll show you six practical and proven ways to drive traffic to your online store today.\",{\"_1831\":1859,\"_19\":1860,\"_1861\":1862,\"_1863\":1399},[-5,-5,-5,2935,2937,-5,2939],{\"_1831\":1867,\"_1868\":2936,\"_1870\":1871},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/15460013-how-to-drive-targeted-traffic-to-your-online-store-video\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/15460013-how-to-drive-targeted-traffic-to-your-online-store-video\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/15460013-how-to-drive-targeted-traffic-to-your-online-store-video\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/15460013-how-to-drive-targeted-traffic-to-your-online-store-video\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/15460013-how-to-drive-targeted-traffic-to-your-online-store-video\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/15460013-how-to-drive-targeted-traffic-to-your-online-store-video\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/15460013-how-to-drive-targeted-traffic-to-your-online-store-video\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/15460013-how-to-drive-targeted-traffic-to-your-online-store-video\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/15460013-how-to-drive-targeted-traffic-to-your-online-store-video\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/15460013-how-to-drive-targeted-traffic-to-your-online-store-video\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/15460013-how-to-drive-targeted-traffic-to-your-online-store-video\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/15460013-how-to-drive-targeted-traffic-to-your-online-store-video\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/15460013-how-to-drive-targeted-traffic-to-your-online-store-video\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/como-encontrar-clientes-creacion-de-una-base-solida\\\"}\",{\"_1831\":1867,\"_1868\":2938,\"_1870\":1874},\"[{\\\"title\\\":\\\"12 Types of Marketing- A Guide to Different Marketing Strategies\\\",\\\"url\\\":\\\"blog/types-marketing\\\"},{\\\"title\\\":\\\"Marketing Campaign- A Guide to Building Marketing Campaigns\\\",\\\"url\\\":\\\"blog/marketing-campaign\\\"},{\\\"title\\\":\\\"How to Make Money on Twitch- The Ultimate Guide\\\",\\\"url\\\":\\\"blog/how-to-make-money-on-twitch\\\"},{\\\"title\\\":\\\"Maryland LLC- How To Start an LLC in Maryland in 10 Steps\\\",\\\"url\\\":\\\"blog/how-to-start-an-llc-in-maryland\\\"},{\\\"title\\\":\\\"How to Start a Business in Arizona in 8 Steps\\\",\\\"url\\\":\\\"blog/how-to-start-a-business-in-arizona\\\"},{\\\"title\\\":\\\"How to Start a Business in New Jersey in 8 Easy Steps\\\",\\\"url\\\":\\\"blog/how-to-start-a-business-in-new-jersey\\\"},{\\\"title\\\":\\\"What Is Accounts Payable? How the AP Process Works\\\",\\\"url\\\":\\\"blog/accounts-payable\\\"},{\\\"title\\\":\\\"Chart of Accounts- The Small Business Owner’s Guide to the COA\\\",\\\"url\\\":\\\"blog/chart-of-accounts\\\"},{\\\"title\\\":\\\"6 Popular Payment Processing Companies for Small Businesses\\\",\\\"url\\\":\\\"blog/payment-processing-for-small-business\\\"},{\\\"title\\\":\\\"BNPL Companies- 7 Buy Now, Pay Later Apps for Your Business\\\",\\\"url\\\":\\\"blog/bnpl-companies\\\"}]\",{\"_1831\":1867,\"_1868\":1876,\"_1870\":1877},\"24 Jun 2024\",\"pageInfo\",{\"_1831\":2943,\"_2944\":2945,\"_2946\":1139,\"_2947\":1399,\"_2948\":2949,\"_2950\":2951,\"_2952\":-7},\"PageInfo\",\"endCursor\",\"eyJsYXN0X2lkIjoxNTQ2MDAxMywibGFzdF92YWx1ZSI6MTcxOTIxNjAwMDAwMH0=\",\"hasNextPage\",\"hasPreviousPage\",\"startCursor\",\"eyJsYXN0X2lkIjo1NTY3OTc2NTcxMjIsImxhc3RfdmFsdWUiOjE3NDE2NzEwMDAwMDB9\",\"nextPageHref\",\"/ng/blog/authors/elise-dopson?page=after%3AeyJsYXN0X2lkIjoxNTQ2MDAxMywibGFzdF92YWx1ZSI6MTcxOTIxNjAwMDAwMH0%3D\",\"previousPageHref\",\"author\",{\"_1831\":1859,\"_2955\":-5,\"_2956\":2957,\"_19\":1860,\"_1861\":2958,\"_1863\":1399},\"bio\",\"firstName\",\"Elise\",\"https://www.gravatar.com/avatar/cb1b669baf54d184a6138c7f4607efc3?s=200\u0026d=404\",\"retailMessagesExperiment\",\"retailMessagesExperimentContent\",{},\"actionData\"]\n");</script><script>window.__remixContext.streamController.close();</script>