Austin Govella - strategy and design

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class="header-menu-nav-folder"> <div class="header-menu-nav-folder-content">  <div class="header-menu-nav-wrapper"> <div class="container header-menu-nav-item header-menu-nav-item--collection"> <a href="/books" > <div class="header-menu-nav-item-content"> Books </div> </a> </div> <div class="container header-menu-nav-item header-menu-nav-item--collection"> <a href="/blog" > <div class="header-menu-nav-item-content"> Blog </div> </a> </div> <div class="container header-menu-nav-item header-menu-nav-item--collection"> <a href="/contact" > <div class="header-menu-nav-item-content"> Contact </div> </a> </div> </div> </div> <div class="header-menu-cta"> <a class="theme-btn--primary btn sqs-button-element--primary" href="/workshops/checklist" > Workshop Checklist </a> </div> </div> </nav> </div> </div> </header> <main id="page" class="container" role="main"> <article class="sections" id="sections" data-page-sections="6686f7735f59764633a5a47f"> <section data-test="page-section" data-section-theme="white" class='page-section full-bleed-section layout-engine-section background-width--full-bleed section-height--small content-width--wide horizontal-alignment--center vertical-alignment--middle white' data-section-id="6686f7735f59764633a5a486" data-controller="SectionWrapperController" data-current-styles="{ "imageOverlayOpacity": 0.15, "backgroundWidth": "background-width--full-bleed", "sectionHeight": "section-height--small", "customSectionHeight": 1, "horizontalAlignment": "horizontal-alignment--center", "verticalAlignment": "vertical-alignment--middle", "contentWidth": "content-width--wide", "customContentWidth": 50, "backgroundColor": "", "sectionTheme": "white", "sectionAnimation": "none", "backgroundMode": "image" }" data-current-context="{ "video": { "playbackSpeed": 0.5, "filter": 1, "filterStrength": 0, "zoom": 0, "videoSourceProvider": "none" }, "backgroundImageId": null, "backgroundMediaEffect": { "type": "none" }, "divider": { "enabled": false }, "typeName": "page" }" data-animation="none" data-fluid-engine-section > <div class="section-border" > <div class="section-background"> </div> </div> <div class='content-wrapper' style=' ' > <div class="content" > <div data-fluid-engine="true"><style> .fe-6686f7735f59764633a5a485 { --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (8 - 1)) ) / 8 ); display: grid; position: relative; grid-area: 1/1/-1/-1; grid-template-rows: repeat(14,minmax(24px, auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(8, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); row-gap: 11.0px; column-gap: 11.0px; } @media (min-width: 768px) { .background-width--inset .fe-6686f7735f59764633a5a485 { --inset-padding: calc(var(--sqs-site-gutter) * 2); } .fe-6686f7735f59764633a5a485 { --grid-gutter: calc(var(--sqs-site-gutter, 4vw) - 11.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 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data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-642f585cd85d2cddb3fc"><div class="sqs-block-content"> <div class="sqs-html-content"> <div class="sqsrte-scaled-text-container"><span class="sqsrte-scaled-text"><h1 style="white-space:pre-wrap;">Austin Govella</h1></span></div> </div> </div></div></div><div class="fe-block fe-block-1700f81b6bc57d90e01b"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-1700f81b6bc57d90e01b"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="sqsrte-large" style="white-space:pre-wrap;"><a href="/about-austin-govella">Austin</a> leads design teams to create <em>award-winning</em> experiences that drive how orgs win year-over-year. </p><p class="" style="white-space:pre-wrap;">He’s written three books—<a href="/book/work-the-room/overview">Work the Room</a>, <a href="/book/collaborative-product-design/overview">Collaborative Product Design</a>, and <a href="/book/information-architecture-blueprints-for-the-web">Information Architecture: Blueprints for the web</a>.</p><p class="" style="white-space:pre-wrap;">He writes and speaks on <a href="/workshops">workshop facilitation</a>, <a href="/information-architecture/overview">information architecture</a>, and <a href="/ux-strategy/overview">UX strategy</a>.</p> </div> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1720129444083_30389"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1720129444083_30389"><div class="sqs-block-content"> <div class="sqs-html-content"> <h4 style="white-space:pre-wrap;">Latest blog post</h4> </div> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1720129444083_18332"><div class="sqs-block summary-v2-block sqs-block-summary-v2" data-blend-mode="NORMAL" data-block-json="{"collectionId":"5f377691551f154577526432","design":"list","headerText":"Featured","textSize":"medium","pageSize":1,"imageAspectRatio":1.5,"columnWidth":270,"gutter":60,"listImageSize":50,"listImageAlignment":"left","slidesPerRow":3,"textAlignment":"left","showTitle":true,"showThumbnail":true,"showExcerpt":true,"showReadMoreLink":true,"showPrice":true,"productQuickViewEnabled":false,"showPastOrUpcomingEvents":"upcoming","metadataPosition":"above-title","primaryMetadata":"date","secondaryMetadata":"none","filter":{"tag":null,"category":null},"autoCrop":true,"lightbox":false,"mixedContent":true,"blockId":"8627f7eb1537aa76e38e","collectionType":1}" data-block-type="55" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1720129444083_18332"><div class="sqs-block-content"> <div class=" summary-block-wrapper summary-block-collection-type-blog-basic-grid summary-block-setting-text-size-medium summary-block-setting-text-align-left summary-block-setting-design-list summary-block-setting-design-list-thumbnail-left summary-block-setting-metadata-position-above-title summary-block-setting-primary-metadata-date summary-block-setting-secondary-metadata-none summary-block-setting-show-thumbnail summary-block-setting-show-title summary-block-setting-show-price summary-block-setting-show-excerpt summary-block-setting-show-read-more-link sqs-gallery-design-list " > <div class="summary-item-list-container sqs-gallery-container"> <header class="summary-block-header"> <div class="summary-heading" data-animation-role="content"> <span class="summary-header-text">Featured</span> </div> <div class="summary-carousel-pager sqs-gallery-controls" data-animation-role="content"> <span class="summary-carousel-pager-prev previous" tabindex="0" role="button" aria-label="Previous" ></span> <span class="summary-carousel-pager-next next" tabindex="0" role="button" aria-label="Next" ></span> </div> </header> <div class="summary-item-list sqs-gallery"> <div class=" summary-item summary-item-record-type-text sqs-gallery-design-list-slide summary-item-has-excerpt summary-item-has-cats summary-item-has-author summary-item-has-comments-enabled summary-item-has-location" > <div class="summary-content sqs-gallery-meta-container" data-animation-role="content"> <div class="summary-metadata-container summary-metadata-container--above-title"> <div class="summary-metadata summary-metadata--primary">  <time class="summary-metadata-item summary-metadata-item--date" datetime="2025-02-04">Feb 4, 2025</time> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-title"> <a href="/blog/critique-ideas-for-better-brainstorms" class="summary-title-link">Critique people’s ideas for better brainstorms</a></div> <div class="summary-metadata-container summary-metadata-container--below-title"> <div class="summary-metadata summary-metadata--primary">  <time class="summary-metadata-item summary-metadata-item--date" datetime="2025-02-04">Feb 4, 2025</time> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class=" summary-excerpt summary-excerpt-only "><p style="white-space:pre-wrap;" data-rte-preserve-empty="true">Research suggests that groups who challenge each other, who offer good dissent, generate more, better ideas.</p></div> <a href="/blog/critique-ideas-for-better-brainstorms" class="summary-read-more-link">Read More →</a> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary">  <time class="summary-metadata-item summary-metadata-item--date" datetime="2025-02-04">Feb 4, 2025</time> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> </div> </div> </div> </div></div></div></div></div> </div> </div> </section> <section data-test="page-section" data-section-theme="black" class='page-section full-bleed-section layout-engine-section background-width--full-bleed section-height--small content-width--wide horizontal-alignment--center vertical-alignment--middle black' data-section-id="6686f7735f59764633a5a483" data-controller="SectionWrapperController" data-current-styles="{ "imageOverlayOpacity": 0.15, "backgroundWidth": "background-width--full-bleed", "sectionHeight": "section-height--small", "customSectionHeight": 1, "horizontalAlignment": "horizontal-alignment--center", "verticalAlignment": "vertical-alignment--middle", "contentWidth": "content-width--wide", "customContentWidth": 50, "backgroundColor": "", "sectionTheme": "black", "sectionAnimation": "none", "backgroundMode": "image" }" data-current-context="{ "video": { "playbackSpeed": 0.5, "filter": 1, "filterStrength": 0, "zoom": 0, "videoSourceProvider": "none" }, "backgroundImageId": null, "backgroundMediaEffect": { "type": "none" }, "divider": null, "typeName": "page" }" data-animation="none" data-fluid-engine-section > <div class="section-border" > <div class="section-background"> </div> </div> <div class='content-wrapper' style=' ' > <div class="content" > <div data-fluid-engine="true"><style> .fe-6686f7735f59764633a5a482 { --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (8 - 1)) ) / 8 ); display: grid; position: relative; grid-area: 1/1/-1/-1; grid-template-rows: repeat(7,minmax(24px, auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(8, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); row-gap: 11.0px; column-gap: 11.0px; } @media (min-width: 768px) { .background-width--inset .fe-6686f7735f59764633a5a482 { --inset-padding: calc(var(--sqs-site-gutter) * 2); } .fe-6686f7735f59764633a5a482 { --grid-gutter: calc(var(--sqs-site-gutter, 4vw) - 11.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (24 - 1)) ) / 24 ); --inset-padding: 0vw; --row-height-scaling-factor: 0.0215; --container-width: min(var(--sqs-site-max-width, 1500px), calc(100vw - var(--sqs-site-gutter, 4vw) * 2 - var(--inset-padding) )); grid-template-rows: repeat(6,minmax(calc(var(--container-width) * var(--row-height-scaling-factor)), auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(24, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); } } .fe-block-92588936b4993d0b7558 { grid-area: 1/2/3/10; z-index: 2; @media (max-width: 767px) { } } .fe-block-92588936b4993d0b7558 .sqs-block { justify-content: flex-start; } .fe-block-92588936b4993d0b7558 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-92588936b4993d0b7558 { grid-area: 1/3/2/20; z-index: 2; } .fe-block-92588936b4993d0b7558 .sqs-block { justify-content: flex-start; } .fe-block-92588936b4993d0b7558 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-b218f8168710c141d822 { grid-area: 3/2/8/10; z-index: 3; @media (max-width: 767px) { } } .fe-block-b218f8168710c141d822 .sqs-block { justify-content: flex-start; } .fe-block-b218f8168710c141d822 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-b218f8168710c141d822 { grid-area: 2/3/7/25; z-index: 3; } .fe-block-b218f8168710c141d822 .sqs-block { justify-content: flex-start; } .fe-block-b218f8168710c141d822 .sqs-block-alignment-wrapper { align-items: flex-start; } } </style><div class="fluid-engine fe-6686f7735f59764633a5a482"><div class="fe-block fe-block-92588936b4993d0b7558"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-92588936b4993d0b7558"><div class="sqs-block-content"> <div class="sqs-html-content"> <h4 style="white-space:pre-wrap;">Featured blog posts with research and insights on UX, collaboration, and workshops </h4> </div> </div></div></div><div class="fe-block fe-block-b218f8168710c141d822"><div class="sqs-block summary-v2-block sqs-block-summary-v2" data-blend-mode="NORMAL" data-block-json="{"collectionId":"5f377691551f154577526432","pageSize":5,"filter":{"tag":null,"category":null,"featured":true},"blockId":"ba6fe9a53a578d0dfe34","design":"carousel","headerText":"","textSize":"small","imageAspectRatio":"2.4","columnWidth":270,"gutter":60,"listImageSize":30,"listImageAlignment":"left","slidesPerRow":5,"textAlignment":"left","metadataPosition":"below-content","showTitle":true,"showThumbnail":true,"showExcerpt":false,"showReadMoreLink":false,"showPrice":true,"showPastOrUpcomingEvents":"upcoming","primaryMetadata":"none","secondaryMetadata":"none","productQuickViewEnabled":false,"autoCrop":true,"lightbox":false,"mixedContent":true}" data-block-type="55" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-b218f8168710c141d822"><div class="sqs-block-content"> <div class=" summary-block-wrapper summary-block-collection-type-blog-basic-grid summary-block-setting-text-size-small summary-block-setting-text-align-left summary-block-setting-design-carousel summary-block-setting-design-list-thumbnail-left summary-block-setting-metadata-position-below-content summary-block-setting-primary-metadata-none summary-block-setting-secondary-metadata-none summary-block-setting-show-thumbnail summary-block-setting-show-title summary-block-setting-show-price summary-block-setting-hide-excerpt sqs-gallery-design-carousel " > <div class="summary-item-list-container sqs-gallery-container"> <header class="summary-block-header"> <div class="summary-heading" data-animation-role="content"> <span class="summary-collection-title">Austin Govella's blog - Strategy, UX, and design thinking</span> </div> <div class="summary-carousel-pager sqs-gallery-controls" data-animation-role="content"> <span class="summary-carousel-pager-prev previous" tabindex="0" role="button" aria-label="Previous" ></span> <span class="summary-carousel-pager-next next" tabindex="0" role="button" aria-label="Next" ></span> </div> </header> <div class="summary-item-list sqs-gallery"> <div class=" summary-item summary-item-record-type-text sqs-gallery-design-carousel-slide summary-item-has-thumbnail summary-item-has-excerpt summary-item-has-cats summary-item-has-author summary-item-has-location" > <div class="summary-thumbnail-outer-container"> <a href="/blog/three-keys-to-better-team-collaboration" class=" summary-thumbnail-container sqs-gallery-image-container " data-title="Three keys for better team collaboration" data-description="" > <div class="summary-thumbnail img-wrapper" data-animation-role="image">  <img data-src="https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/1720116824839-KNENXFHKHULUS6PX9XRP/Firefly_ca173a73-e601-4e21-8ef7-06896c6f9a5a.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/1720116824839-KNENXFHKHULUS6PX9XRP/Firefly_ca173a73-e601-4e21-8ef7-06896c6f9a5a.jpg" data-image-dimensions="2304x1296" data-image-focal-point="0.5,0.5" alt="Three keys for better team collaboration" data-load="false" class="summary-thumbnail-image" elementtiming="summary-thumbnail-image-carousel" /> </div> </a>  </div> <div class="summary-content sqs-gallery-meta-container" data-animation-role="content"> <div class="summary-metadata-container summary-metadata-container--above-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-title"> <a href="/blog/three-keys-to-better-team-collaboration" class="summary-title-link">Three keys for better team collaboration</a></div> <div class="summary-metadata-container summary-metadata-container--below-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> <div class=" summary-item summary-item-record-type-text sqs-gallery-design-carousel-slide summary-item-has-thumbnail summary-item-has-excerpt summary-item-has-cats summary-item-has-author summary-item-has-location" > <div class="summary-thumbnail-outer-container"> <a href="/blog/design-thinking-isnt-workshops" class=" summary-thumbnail-container sqs-gallery-image-container " data-title="Optimizing design thinking discovery: workshops vs interviews" data-description="" > <div class="summary-thumbnail img-wrapper" data-animation-role="image">  <img data-src="https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/7d2b08fa-3c0a-4638-a304-bafe8a01c541/unsplash-image-dZxQn4VEv2M.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/7d2b08fa-3c0a-4638-a304-bafe8a01c541/unsplash-image-dZxQn4VEv2M.jpg" data-image-dimensions="2499x1144" data-image-focal-point="0.5,0.5" alt="Optimizing design thinking discovery: workshops vs interviews" data-load="false" class="summary-thumbnail-image" elementtiming="summary-thumbnail-image-carousel" /> </div> </a>  </div> <div class="summary-content sqs-gallery-meta-container" data-animation-role="content"> <div class="summary-metadata-container summary-metadata-container--above-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-title"> <a href="/blog/design-thinking-isnt-workshops" class="summary-title-link">Optimizing design thinking discovery: workshops vs interviews</a></div> <div class="summary-metadata-container summary-metadata-container--below-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> <div class=" summary-item summary-item-record-type-text sqs-gallery-design-carousel-slide summary-item-has-thumbnail summary-item-has-excerpt summary-item-has-cats summary-item-has-author summary-item-has-location" > <div class="summary-thumbnail-outer-container"> <a href="/blog/new-wave-interaction-centric-information-architecture" class=" summary-thumbnail-container sqs-gallery-image-container " data-title="The new wave of information architecture" data-description="" > <div class="summary-thumbnail img-wrapper" data-animation-role="image">  <img data-src="https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/1623618420561-6IQ30Y3HWMAUNSDVTC0M/unsplash-image-02aCkemmmzQ.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/1623618420561-6IQ30Y3HWMAUNSDVTC0M/unsplash-image-02aCkemmmzQ.jpg" data-image-dimensions="1480x832" data-image-focal-point="0.5043103448275862,0.6612903225806452" alt="The new wave of information architecture" data-load="false" class="summary-thumbnail-image" elementtiming="summary-thumbnail-image-carousel" /> </div> </a>  </div> <div class="summary-content sqs-gallery-meta-container" data-animation-role="content"> <div class="summary-metadata-container summary-metadata-container--above-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-title"> <a href="/blog/new-wave-interaction-centric-information-architecture" class="summary-title-link">The new wave of information architecture</a></div> <div class="summary-metadata-container summary-metadata-container--below-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> <div class=" summary-item summary-item-record-type-text sqs-gallery-design-carousel-slide summary-item-has-thumbnail summary-item-has-excerpt summary-item-has-cats summary-item-has-author summary-item-has-location" > <div class="summary-thumbnail-outer-container"> <a href="/blog/hope-wakes-turning-ux-from-profession-to-movement" class=" summary-thumbnail-container sqs-gallery-image-container " data-title="‘Hope’ wakes: Turning UX from profession to movement" data-description="" > <div class="summary-thumbnail img-wrapper" data-animation-role="image">  <img data-src="https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/1623031174135-I0V2YF47Y4Z57LIPIRKO/unsplash-image-odxB5oIG_iA.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/1623031174135-I0V2YF47Y4Z57LIPIRKO/unsplash-image-odxB5oIG_iA.jpg" data-image-dimensions="2500x1406" data-image-focal-point="0.5,0.5" alt="‘Hope’ wakes: Turning UX from profession to movement" data-load="false" class="summary-thumbnail-image" elementtiming="summary-thumbnail-image-carousel" /> </div> </a>  </div> <div class="summary-content sqs-gallery-meta-container" data-animation-role="content"> <div class="summary-metadata-container summary-metadata-container--above-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-title"> <a href="/blog/hope-wakes-turning-ux-from-profession-to-movement" class="summary-title-link">‘Hope’ wakes: Turning UX from profession to movement</a></div> <div class="summary-metadata-container summary-metadata-container--below-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> <div class=" summary-item summary-item-record-type-text sqs-gallery-design-carousel-slide summary-item-has-thumbnail summary-item-has-excerpt summary-item-has-cats summary-item-has-author summary-item-has-location" > <div class="summary-thumbnail-outer-container"> <a href="/blog/frame-conversations-for-collaboration" class=" summary-thumbnail-container sqs-gallery-image-container " data-title="Frame-Facilitate-Finish: the secret structure to better collaboration" data-description="" > <div class="summary-thumbnail img-wrapper" data-animation-role="image">  <img data-src="https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/1604267372422-3AXBH5TASCO1IHGQQ3PI/lea-v-z2IED5kTd-8-unsplash.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/1604267372422-3AXBH5TASCO1IHGQQ3PI/lea-v-z2IED5kTd-8-unsplash.jpg" data-image-dimensions="1200x675" data-image-focal-point="0.5,0.5" alt="Frame-Facilitate-Finish: the secret structure to better collaboration" data-load="false" class="summary-thumbnail-image" elementtiming="summary-thumbnail-image-carousel" /> </div> </a>  </div> <div class="summary-content sqs-gallery-meta-container" data-animation-role="content"> <div class="summary-metadata-container summary-metadata-container--above-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-title"> <a href="/blog/frame-conversations-for-collaboration" class="summary-title-link">Frame-Facilitate-Finish: the secret structure to better collaboration</a></div> <div class="summary-metadata-container summary-metadata-container--below-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> </div> </div> </div> </div></div></div></div></div> </div> </div> </section> <section data-test="page-section" data-section-theme="" class='page-section full-bleed-section layout-engine-section background-width--full-bleed section-height--small content-width--wide horizontal-alignment--center vertical-alignment--middle ' data-section-id="66872a5fc94e2c361022d13b" data-controller="SectionWrapperController" data-current-styles="{ "imageOverlayOpacity": 0.15, "backgroundWidth": "background-width--full-bleed", "sectionHeight": "section-height--small", "customSectionHeight": 1, "horizontalAlignment": "horizontal-alignment--center", "verticalAlignment": "vertical-alignment--middle", "contentWidth": "content-width--wide", "customContentWidth": 50, "backgroundColor": "", "sectionTheme": "", "sectionAnimation": "none", "backgroundMode": "image" }" data-current-context="{ "video": { "playbackSpeed": 0.5, "filter": 1, "filterStrength": 0, "zoom": 0, "videoSourceProvider": "none" }, "backgroundImageId": null, "backgroundMediaEffect": { "type": "none" }, "divider": { "enabled": false }, "typeName": "page" }" data-animation="none" data-fluid-engine-section > <div class="section-border" > <div class="section-background"> </div> </div> <div class='content-wrapper' style=' ' > <div class="content" > <div data-fluid-engine="true"><style> .fe-66872a60cb66c14f847c48d6 { --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (8 - 1)) ) / 8 ); display: grid; position: relative; grid-area: 1/1/-1/-1; grid-template-rows: repeat(49,minmax(24px, auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(8, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); row-gap: 11.0px; column-gap: 11.0px; } @media (min-width: 768px) { .background-width--inset .fe-66872a60cb66c14f847c48d6 { --inset-padding: calc(var(--sqs-site-gutter) * 2); } .fe-66872a60cb66c14f847c48d6 { --grid-gutter: calc(var(--sqs-site-gutter, 4vw) - 11.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (24 - 1)) ) / 24 ); --inset-padding: 0vw; --row-height-scaling-factor: 0.0215; --container-width: min(var(--sqs-site-max-width, 1500px), calc(100vw - var(--sqs-site-gutter, 4vw) * 2 - var(--inset-padding) )); grid-template-rows: repeat(12,minmax(calc(var(--container-width) * var(--row-height-scaling-factor)), auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(24, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); } } .fe-block-52299994c7aa0e92db86 { grid-area: 1/2/3/10; z-index: 2; @media (max-width: 767px) { } } .fe-block-52299994c7aa0e92db86 .sqs-block { justify-content: flex-start; } .fe-block-52299994c7aa0e92db86 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-52299994c7aa0e92db86 { grid-area: 1/3/3/10; z-index: 2; } .fe-block-52299994c7aa0e92db86 .sqs-block { justify-content: flex-start; } .fe-block-52299994c7aa0e92db86 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-1825a0510252a89fd00b { grid-area: 3/2/8/10; z-index: 3; @media (max-width: 767px) { } } .fe-block-1825a0510252a89fd00b .sqs-block { justify-content: flex-start; } .fe-block-1825a0510252a89fd00b .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-1825a0510252a89fd00b { grid-area: 3/3/5/10; z-index: 3; } .fe-block-1825a0510252a89fd00b .sqs-block { justify-content: flex-start; } .fe-block-1825a0510252a89fd00b .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-e148e1d5f7d051cc74dd { grid-area: 8/2/13/10; z-index: 4; @media (max-width: 767px) { } } .fe-block-e148e1d5f7d051cc74dd .sqs-block { justify-content: flex-start; } .fe-block-e148e1d5f7d051cc74dd .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-e148e1d5f7d051cc74dd { grid-area: 5/3/7/10; z-index: 4; } .fe-block-e148e1d5f7d051cc74dd .sqs-block { justify-content: flex-start; } .fe-block-e148e1d5f7d051cc74dd .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-921b418c7da0af45b757 { grid-area: 13/2/18/10; z-index: 5; @media (max-width: 767px) { } } .fe-block-921b418c7da0af45b757 .sqs-block { justify-content: flex-start; } .fe-block-921b418c7da0af45b757 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-921b418c7da0af45b757 { grid-area: 7/3/9/10; z-index: 5; } .fe-block-921b418c7da0af45b757 .sqs-block { justify-content: flex-start; } .fe-block-921b418c7da0af45b757 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-05404bcfa55a377c1c1a { grid-area: 18/2/23/10; z-index: 6; @media (max-width: 767px) { } } .fe-block-05404bcfa55a377c1c1a .sqs-block { justify-content: flex-start; } .fe-block-05404bcfa55a377c1c1a .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-05404bcfa55a377c1c1a { grid-area: 9/3/11/10; z-index: 6; } .fe-block-05404bcfa55a377c1c1a .sqs-block { justify-content: flex-start; } .fe-block-05404bcfa55a377c1c1a .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-da9e98081a98a4998bd6 { grid-area: 23/2/28/10; z-index: 7; @media (max-width: 767px) { } } .fe-block-da9e98081a98a4998bd6 .sqs-block { justify-content: flex-start; } .fe-block-da9e98081a98a4998bd6 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-da9e98081a98a4998bd6 { grid-area: 11/3/13/10; z-index: 7; } .fe-block-da9e98081a98a4998bd6 .sqs-block { justify-content: flex-start; } .fe-block-da9e98081a98a4998bd6 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-yui_3_17_2_1_1720129444083_46464 { grid-area: 28/2/30/10; z-index: 1; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1720129444083_46464 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1720129444083_46464 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1720129444083_46464 { grid-area: 1/15/3/21; z-index: 1; } .fe-block-yui_3_17_2_1_1720129444083_46464 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1720129444083_46464 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-yui_3_17_2_1_1720129444083_48455 { grid-area: 30/2/35/10; z-index: 2; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1720129444083_48455 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1720129444083_48455 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1720129444083_48455 { grid-area: 3/15/5/22; z-index: 2; } .fe-block-yui_3_17_2_1_1720129444083_48455 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1720129444083_48455 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-yui_3_17_2_1_1720129444083_51575 { grid-area: 35/2/40/10; z-index: 3; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1720129444083_51575 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1720129444083_51575 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1720129444083_51575 { grid-area: 5/15/7/23; z-index: 3; } .fe-block-yui_3_17_2_1_1720129444083_51575 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1720129444083_51575 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-yui_3_17_2_1_1720129444083_54588 { grid-area: 40/2/45/10; z-index: 4; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1720129444083_54588 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1720129444083_54588 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1720129444083_54588 { grid-area: 7/15/9/23; z-index: 4; } .fe-block-yui_3_17_2_1_1720129444083_54588 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1720129444083_54588 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-f27ffef870c018318cfa { grid-area: 45/2/50/10; z-index: 5; @media (max-width: 767px) { } } .fe-block-f27ffef870c018318cfa .sqs-block { justify-content: flex-start; } .fe-block-f27ffef870c018318cfa .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-f27ffef870c018318cfa { grid-area: 9/15/11/23; z-index: 5; } .fe-block-f27ffef870c018318cfa .sqs-block { justify-content: flex-start; } .fe-block-f27ffef870c018318cfa .sqs-block-alignment-wrapper { align-items: flex-start; } } </style><div class="fluid-engine fe-66872a60cb66c14f847c48d6"><div class="fe-block fe-block-52299994c7aa0e92db86"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-52299994c7aa0e92db86"><div class="sqs-block-content"> <div class="sqs-html-content"> <h3 style="white-space:pre-wrap;">Workshop facilitation resources</h3> </div> </div></div></div><div class="fe-block fe-block-1825a0510252a89fd00b"><div class="sqs-block collectionlink-block sqs-block-collectionlink" data-block-type="12" id="block-1825a0510252a89fd00b"><div class="sqs-block-content"> <div class="collectionlink-content"> <div class="collectionlink-title"> <a href="/workshops/planning/overview">Workshop Planning</a> </div> </div> </div></div></div><div class="fe-block fe-block-e148e1d5f7d051cc74dd"><div class="sqs-block collectionlink-block sqs-block-collectionlink" data-block-type="12" id="block-e148e1d5f7d051cc74dd"><div class="sqs-block-content"> <div class="collectionlink-content"> <div class="collectionlink-title"> <a href="/workshops/roles/overview">Workshop roles & responsibilities</a> </div> </div> </div></div></div><div class="fe-block fe-block-921b418c7da0af45b757"><div class="sqs-block collectionlink-block sqs-block-collectionlink" data-block-type="12" id="block-921b418c7da0af45b757"><div class="sqs-block-content"> <div class="collectionlink-content"> <div class="collectionlink-title"> <a href="/workshops/tools-for-remote-workshops">Tools for remote workshops</a> </div> </div> </div></div></div><div class="fe-block fe-block-05404bcfa55a377c1c1a"><div class="sqs-block collectionlink-block sqs-block-collectionlink" data-block-type="12" id="block-05404bcfa55a377c1c1a"><div class="sqs-block-content"> <div class="collectionlink-content"> <div class="collectionlink-title"> <a href="/workshops/facilitation-communities">Facilitation communities</a> </div> </div> </div></div></div><div class="fe-block fe-block-da9e98081a98a4998bd6"><div class="sqs-block collectionlink-block sqs-block-collectionlink" data-block-type="12" id="block-da9e98081a98a4998bd6"><div class="sqs-block-content"> <div class="collectionlink-content"> <div class="collectionlink-title"> <a href="/workshops/activity-libraries">Workshop activity libraries</a> </div> </div> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1720129444083_46464"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1720129444083_46464"><div class="sqs-block-content"> <div class="sqs-html-content"> <h3 style="white-space:pre-wrap;">Other topics of interest</h3> </div> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1720129444083_48455"><div class="sqs-block collectionlink-block sqs-block-collectionlink" data-block-type="12" id="block-yui_3_17_2_1_1720129444083_48455"><div class="sqs-block-content"> <div class="collectionlink-content"> <div class="collectionlink-title"> <a href="/ux-manifesto/en-us">The User Experience Design Manifesto</a> </div> </div> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1720129444083_51575"><div class="sqs-block collectionlink-block sqs-block-collectionlink" data-block-type="12" id="block-yui_3_17_2_1_1720129444083_51575"><div class="sqs-block-content"> <div class="collectionlink-content"> <div class="collectionlink-title"> <a href="/ux-strategy/overview">UX Strategy</a> </div> </div> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1720129444083_54588"><div class="sqs-block collectionlink-block sqs-block-collectionlink" data-block-type="12" id="block-yui_3_17_2_1_1720129444083_54588"><div class="sqs-block-content"> <div class="collectionlink-content"> <div class="collectionlink-title"> <a href="/agile-ux">Agile + UX</a> </div> </div> </div></div></div><div class="fe-block fe-block-f27ffef870c018318cfa"><div class="sqs-block collectionlink-block sqs-block-collectionlink" data-block-type="12" id="block-f27ffef870c018318cfa"><div class="sqs-block-content"> <div class="collectionlink-content"> <div class="collectionlink-title"> <a href="/information-architecture/overview">Information architecture</a> </div> </div> </div></div></div></div></div> </div> </div> </section> <section data-test="page-section" data-section-theme="white-bold" class='page-section full-bleed-section layout-engine-section background-width--full-bleed section-height--small content-width--wide horizontal-alignment--center vertical-alignment--middle white-bold' data-section-id="6686f7735f59764633a5a489" data-controller="SectionWrapperController" data-current-styles="{ "imageOverlayOpacity": 0.15, "backgroundWidth": "background-width--full-bleed", "sectionHeight": "section-height--small", "customSectionHeight": 1, "horizontalAlignment": "horizontal-alignment--center", "verticalAlignment": "vertical-alignment--middle", "contentWidth": "content-width--wide", "customContentWidth": 50, "backgroundColor": "", "sectionTheme": "white-bold", "sectionAnimation": "none", "backgroundMode": "image" }" data-current-context="{ "video": { "playbackSpeed": 0.5, "filter": 1, "filterStrength": 0, "zoom": 0, "videoSourceProvider": "none" }, "backgroundImageId": null, "backgroundMediaEffect": { "type": "none" }, "divider": { "enabled": false }, "typeName": "page" }" data-animation="none" data-fluid-engine-section > <div class="section-border" > <div class="section-background"> </div> </div> <div class='content-wrapper' style=' ' > <div class="content" > <div data-fluid-engine="true"><style> .fe-6686f7735f59764633a5a488 { --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 36.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (36.0px * (8 - 1)) ) / 8 ); display: grid; position: relative; grid-area: 1/1/-1/-1; grid-template-rows: repeat(20,minmax(24px, auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(8, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); row-gap: 24.0px; column-gap: 36.0px; } @media (min-width: 768px) { .background-width--inset .fe-6686f7735f59764633a5a488 { --inset-padding: calc(var(--sqs-site-gutter) * 2); } .fe-6686f7735f59764633a5a488 { --grid-gutter: calc(var(--sqs-site-gutter, 4vw) - 36.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (36.0px * (24 - 1)) ) / 24 ); --inset-padding: 0vw; --row-height-scaling-factor: 0.0215; --container-width: min(var(--sqs-site-max-width, 1500px), calc(100vw - var(--sqs-site-gutter, 4vw) * 2 - var(--inset-padding) )); grid-template-rows: repeat(8,minmax(calc(var(--container-width) * var(--row-height-scaling-factor)), auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(24, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); } } .fe-block-2e7732742d42ae2eec90 { grid-area: 1/2/2/10; z-index: 7; @media (max-width: 767px) { } } .fe-block-2e7732742d42ae2eec90 .sqs-block { justify-content: center; } .fe-block-2e7732742d42ae2eec90 .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-2e7732742d42ae2eec90 { grid-area: 1/2/2/26; z-index: 7; } .fe-block-2e7732742d42ae2eec90 .sqs-block { justify-content: center; } .fe-block-2e7732742d42ae2eec90 .sqs-block-alignment-wrapper { align-items: center; } } .fe-block-d4f9e2167b5e62733b85 { grid-area: 2/2/9/10; z-index: 2; @media (max-width: 767px) { } } .fe-block-d4f9e2167b5e62733b85 .sqs-block { justify-content: flex-start; } .fe-block-d4f9e2167b5e62733b85 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-d4f9e2167b5e62733b85 { grid-area: 2/2/9/10; z-index: 2; } .fe-block-d4f9e2167b5e62733b85 .sqs-block { justify-content: flex-start; } .fe-block-d4f9e2167b5e62733b85 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-yui_3_17_2_1_1720121176651_20093 { grid-area: 9/2/16/10; z-index: 4; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1720121176651_20093 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1720121176651_20093 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1720121176651_20093 { grid-area: 2/10/9/18; z-index: 4; } .fe-block-yui_3_17_2_1_1720121176651_20093 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1720121176651_20093 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-88f22e5ff68a58f88d75 { grid-area: 16/2/21/10; z-index: 1; @media (max-width: 767px) { } } .fe-block-88f22e5ff68a58f88d75 .sqs-block { justify-content: flex-start; } .fe-block-88f22e5ff68a58f88d75 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-88f22e5ff68a58f88d75 { grid-area: 2/18/7/26; z-index: 1; } .fe-block-88f22e5ff68a58f88d75 .sqs-block { justify-content: flex-start; } .fe-block-88f22e5ff68a58f88d75 .sqs-block-alignment-wrapper { align-items: flex-start; } } </style><div class="fluid-engine fe-6686f7735f59764633a5a488"><div class="fe-block fe-block-2e7732742d42ae2eec90"><div class="sqs-block horizontalrule-block sqs-block-horizontalrule" data-block-type="47" id="block-2e7732742d42ae2eec90"><div class="sqs-block-content"><hr /></div></div></div><div class="fe-block fe-block-d4f9e2167b5e62733b85"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-d4f9e2167b5e62733b85"><div class="sqs-block-content"> <div class="sqs-html-content"> <h3 style="white-space:pre-wrap;">Teams design together.</h3><p class="" style="white-space:pre-wrap;">Design isn’t a solo activity. Design wins when teams collaborate. </p><p class="" style="white-space:pre-wrap;">Through collaborative design, one client improved leads by 29% and saw 177% growth in <em>production</em> from leads. Not just more leads, but better leads. Plus, top line revenue growth more than covered the entire project.</p> </div> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1720121176651_20093"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1720121176651_20093"><div class="sqs-block-content"> <div class="sqs-html-content"> <h3 style="white-space:pre-wrap;">Systems first. Then users.</h3><p class="" style="white-space:pre-wrap;">Design is about systems, and people make up <em>one</em> part of the puzzle. Austin helps teams advocate for the <em>system</em>.</p><p class="" style="white-space:pre-wrap;">This focus on <a href="/information-architecture">information architecture</a> helped one client simplify processes and build a platform to launch 28 sites in 21 countries in multiple languages for seven, separate lines of business in less than a year.</p> </div> </div></div></div><div class="fe-block fe-block-88f22e5ff68a58f88d75"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-88f22e5ff68a58f88d75"><div class="sqs-block-content"> <div class="sqs-html-content"> <h3 style="white-space:pre-wrap;">Workshops seed epiphanies.</h3><p class="" style="white-space:pre-wrap;">Austin has facilitated 100s of <a href="/workshops">workshops</a> that get everyone in the same room on the same page around the same vision. When everyone aligns around a workshop’s concrete outcomes, magic happens. </p> </div> </div></div></div></div></div> </div> </div> </section> <section data-test="page-section" data-section-theme="light" class='page-section has-section-divider full-bleed-section layout-engine-section background-width--full-bleed section-height--small content-width--wide horizontal-alignment--center vertical-alignment--middle light' data-section-id="6686f7735f59764633a5a492" data-controller="SectionWrapperController" data-current-styles="{ "imageOverlayOpacity": 0.15, "backgroundWidth": "background-width--full-bleed", "sectionHeight": "section-height--small", "horizontalAlignment": "horizontal-alignment--center", "verticalAlignment": "vertical-alignment--middle", "contentWidth": "content-width--wide", "customContentWidth": 50, "sectionTheme": "light", "sectionAnimation": "none", "backgroundMode": "image" }" data-current-context="{ "video": { "playbackSpeed": 0.5, "filter": 1, "filterStrength": 0, "zoom": 0, "videoSourceProvider": "none" }, "backgroundImageId": null, "backgroundMediaEffect": { "type": "none" }, "divider": { "enabled": true, "type": "wavy", "width": { "unit": "vw", "value": 100.0 }, "height": { "unit": "vw", "value": 6.0 }, "isFlipX": false, "isFlipY": false, "offset": { "unit": "px", "value": 0.0 }, "stroke": { "style": "solid", "color": { "type": "THEME_COLOR" }, "thickness": { "unit": "px", "value": 6.0 }, "dashLength": { "unit": "px", "value": 5.0 }, "gapLength": { "unit": "px", "value": 15.0 }, "linecap": "square" } }, "typeName": "page" }" data-animation="none" data-fluid-engine-section > <div class="section-border" data-controller="SectionDivider" style="clip-path: url(#section-divider-6686f7735f59764633a5a492);" > <div class="section-background"> </div> </div> <div class='content-wrapper' style=' ' > <div class="content" > <div data-fluid-engine="true"><style> .fe-6686f7735f59764633a5a491 { --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (8 - 1)) ) / 8 ); display: grid; position: relative; grid-area: 1/1/-1/-1; grid-template-rows: repeat(19,minmax(24px, auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(8, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); row-gap: 11.0px; column-gap: 11.0px; } @media (min-width: 768px) { .background-width--inset .fe-6686f7735f59764633a5a491 { --inset-padding: calc(var(--sqs-site-gutter) * 2); } .fe-6686f7735f59764633a5a491 { --grid-gutter: calc(var(--sqs-site-gutter, 4vw) - 11.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (24 - 1)) ) / 24 ); --inset-padding: 0vw; --row-height-scaling-factor: 0.0215; --container-width: min(var(--sqs-site-max-width, 1500px), calc(100vw - var(--sqs-site-gutter, 4vw) * 2 - var(--inset-padding) )); grid-template-rows: repeat(9,minmax(calc(var(--container-width) * var(--row-height-scaling-factor)), auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(24, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); } } .fe-block-4de6c6adadc8153d60eb { grid-area: 1/2/7/10; z-index: 5; @media (max-width: 767px) { } } .fe-block-4de6c6adadc8153d60eb .sqs-block { justify-content: center; } .fe-block-4de6c6adadc8153d60eb .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-4de6c6adadc8153d60eb { grid-area: 1/2/10/8; z-index: 5; } .fe-block-4de6c6adadc8153d60eb .sqs-block { justify-content: center; } .fe-block-4de6c6adadc8153d60eb .sqs-block-alignment-wrapper { align-items: center; } } .fe-block-0f4af7de298a43d8f94e { grid-area: 7/2/19/10; z-index: 4; @media (max-width: 767px) { } } .fe-block-0f4af7de298a43d8f94e .sqs-block { justify-content: flex-start; } .fe-block-0f4af7de298a43d8f94e .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-0f4af7de298a43d8f94e { grid-area: 1/9/7/23; z-index: 4; } .fe-block-0f4af7de298a43d8f94e .sqs-block { justify-content: flex-start; } .fe-block-0f4af7de298a43d8f94e .sqs-block-alignment-wrapper { align-items: flex-start; } } </style><div class="fluid-engine fe-6686f7735f59764633a5a491"><div class="fe-block fe-block-4de6c6adadc8153d60eb"><div class="sqs-block image-block sqs-block-image sqs-stretched" data-aspect-ratio="110.84874136778792" data-block-type="5" id="block-4de6c6adadc8153d60eb"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-fluid image-position-center combination-animation-site-default individual-animation-site-default " data-test="image-block-fluid-outer-wrapper" > <div class="fluid-image-animation-wrapper sqs-image sqs-block-alignment-wrapper" data-animation-role="image" > <div class="fluid-image-container sqs-image-content" style="overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);position: relative;width: 100%;height: 100%;" > <div class="content-fill"> <img data-stretch="true" data-src="https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b447ac8f-2150-4360-a97d-fca639877b3d/Austin+Govella.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b447ac8f-2150-4360-a97d-fca639877b3d/Austin+Govella.jpg" data-image-dimensions="2067x2583" data-image-focal-point="0.5,0.5" alt="Photo of Austin Govella" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b447ac8f-2150-4360-a97d-fca639877b3d/Austin+Govella.jpg" width="2067" height="2583" alt="" sizes="100vw" style="display:block;object-fit: cover; object-position: 50% 50%" srcset="https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b447ac8f-2150-4360-a97d-fca639877b3d/Austin+Govella.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b447ac8f-2150-4360-a97d-fca639877b3d/Austin+Govella.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b447ac8f-2150-4360-a97d-fca639877b3d/Austin+Govella.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b447ac8f-2150-4360-a97d-fca639877b3d/Austin+Govella.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b447ac8f-2150-4360-a97d-fca639877b3d/Austin+Govella.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b447ac8f-2150-4360-a97d-fca639877b3d/Austin+Govella.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b447ac8f-2150-4360-a97d-fca639877b3d/Austin+Govella.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> <div class="fluidImageOverlay"></div> </div> </div> </div> </div> <style> .sqs-block-image .sqs-block-content { height: 100%; width: 100%; } .fe-block-4de6c6adadc8153d60eb .fluidImageOverlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; mix-blend-mode: normal; opacity: 0; } </style> </div></div></div><div class="fe-block fe-block-0f4af7de298a43d8f94e"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-0f4af7de298a43d8f94e"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="sqsrte-large" style="white-space:pre-wrap;">Austin has helped clients architect user experience for 25 years.</p><p class="" style="white-space:pre-wrap;">Austin’s work spans retail, e-commerce, financial services, healthcare, energy, telecomm, education, non-profits, and entertainment. His expertise includes information architecture, service design, product design, design research, and experience strategy.</p><p class="" style="white-space:pre-wrap;">Learn more about <a href="/about-austin-govella">Austin</a> »</p> </div> </div></div></div></div></div> </div> </div> <div class="section-divider-display" style=" --stroke-thickness: 6px; --stroke-dasharray: 0; --stroke-linecap: square; " > <style> .has-section-divider[data-section-id="6686f7735f59764633a5a492"] { padding-bottom: var(--divider-height); z-index: var(--z-index); } .has-section-divider[data-section-id="6686f7735f59764633a5a492"] .background-pause-button { bottom: calc(14px + var(--divider-height)); } .has-section-divider[data-section-id="6686f7735f59764633a5a492"] .section-divider-svg-clip { display: block; } .has-section-divider[data-section-id="6686f7735f59764633a5a492"].background-width--inset:not(.content-collection):not(.gallery-section):not(.user-items-list-section) { padding-bottom: calc(var(--sqs-site-gutter) + var(--divider-height)); 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} @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1704002445690_6226 { grid-area: 2/17/4/24; z-index: 1; } .fe-block-yui_3_17_2_1_1704002445690_6226 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1704002445690_6226 .sqs-block-alignment-wrapper { align-items: flex-start; } } </style><div class="fluid-engine fe-659103bee6e1170553cc266a"><div class="fe-block fe-block-yui_3_17_2_1_1704002445690_7731"><div class="sqs-block newsletter-block sqs-block-newsletter" data-blend-mode="NORMAL" data-block-type="51" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1704002445690_7731"><div class="sqs-block-content"> <div class="newsletter-form-wrapper newsletter-form-wrapper--layoutFloat newsletter-form-wrapper--alignLeft " > <form class="newsletter-form" data-form-id="659103e1c056a6178de9f325" autocomplete="on" method="POST" novalidate onsubmit="return (function (form) { Y.use('squarespace-form-submit', 'node', function usingFormSubmit(Y) { (new Y.Squarespace.FormSubmit(form)).submit({ formId: '659103e1c056a6178de9f325', collectionId: '6686f7735f59764633a5a480', objectName: 'yui_3_17_2_1_1704002445690_7731' }); 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object-position: 50% 50%" srcset="https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b11d4ee8-e651-4123-921b-04c87c6755c6/feed-icon-28x28.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b11d4ee8-e651-4123-921b-04c87c6755c6/feed-icon-28x28.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b11d4ee8-e651-4123-921b-04c87c6755c6/feed-icon-28x28.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b11d4ee8-e651-4123-921b-04c87c6755c6/feed-icon-28x28.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b11d4ee8-e651-4123-921b-04c87c6755c6/feed-icon-28x28.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b11d4ee8-e651-4123-921b-04c87c6755c6/feed-icon-28x28.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5f1ddd617db10668dbabf02d/b11d4ee8-e651-4123-921b-04c87c6755c6/feed-icon-28x28.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> <div class="fluidImageOverlay"></div> </div> </div> </div> </div> <style> .sqs-block-image .sqs-block-content { height: 100%; width: 100%; } .fe-block-yui_3_17_2_1_1704002445690_19429 .fluidImageOverlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; mix-blend-mode: normal; opacity: 0; } </style> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1704002445690_6226"><div class="sqs-block rss-block sqs-block-rss" data-block-type="49" id="block-yui_3_17_2_1_1704002445690_6226"><div class="sqs-block-content"> <a href="http://feeds.feedburner.com/ThinkingAndMaking" title="Austin Govella's blog - Strategy, UX, and design thinking RSS" class="social-rss">Austin Govella's blog - Strategy, UX, and design thinking RSS</a> </div></div></div></div></div> </div> </div> </section> <section data-test="page-section" data-section-theme="black" class='page-section layout-engine-section background-width--full-bleed section-height--small content-width--wide horizontal-alignment--center vertical-alignment--middle black' data-section-id="5f1ddd627db10668dbabf061" data-controller="SectionWrapperController" data-current-styles="{ "imageOverlayOpacity": 0.15, "backgroundWidth": "background-width--full-bleed", "sectionHeight": "section-height--small", "customSectionHeight": 40, "horizontalAlignment": "horizontal-alignment--center", "verticalAlignment": "vertical-alignment--middle", "contentWidth": "content-width--wide", "customContentWidth": 90, "sectionTheme": "black", "sectionAnimation": "none", "backgroundMode": "image" }" data-current-context="{ "video": { "playbackSpeed": 0.5, "filter": 1, "filterStrength": 0, "zoom": 0, "videoSourceProvider": "none" }, "backgroundImageId": null, "backgroundMediaEffect": null, "divider": null, "typeName": "page" }" data-animation="none" > <div class="section-border" > <div class="section-background"> </div> </div> <div class='content-wrapper' style=' ' > <div class="content" > <div class="sqs-layout sqs-grid-12 columns-12" data-type="page-section" id="page-section-5f1ddd627db10668dbabf061"><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-7728d4ab02151a9e2b07"><div class="sqs-block-content"> <div class="sqs-html-content"> <h4 style="white-space:pre-wrap;">Austin Govella, UX • <a href="mailto:ag@agux.co">ag@agux.co</a></h4><p class="sqsrte-large" style="white-space:pre-wrap;">At <a href="https://altudo.co" target="_blank">Altudo</a>, Austin helps create experiences that change how customers and organizations interact.<br>— Houston, TX</p><p class="sqsrte-small" style="white-space:pre-wrap;">Copyright © 2005–2025. All book links are Amazon affiliate links.</p> </div> </div></div><div class="sqs-block embed-block sqs-block-embed" data-block-json="{"hSize":null,"floatDir":null,"customThumbEnabled":false,"html":"<p><a rel=\"me\" href=\"https://pkm.social/@austingovella\">Mastodon</a></p>"}" data-block-type="22" id="block-yui_3_17_2_1_1668831177545_11336"><div class="sqs-block-content"><p><a rel="me" href="https://pkm.social/@austingovella">Mastodon</a></p></div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-9a317d3e3f446c893db1"><div class="sqs-block-content"> <div class="sqs-html-content"> <h4 style="white-space:pre-wrap;">About</h4><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;"><a href="/books">Books</a> on IA, UX, and collaboration</p></li><li><p class="" style="white-space:pre-wrap;"><a href="/blog">Blog</a> on UX, design thinking, and workshops</p></li><li><p class="" style="white-space:pre-wrap;"><a href="/about-austin-govella">About</a> Austin</p></li></ul> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-46ae732f2d79ff339dd0"><div class="sqs-block-content"> <div class="sqs-html-content"> <h4 style="white-space:pre-wrap;">Get in touch</h4><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;"><a href="/facilitation">Email list</a></p></li><li><p class="" style="white-space:pre-wrap;"><a href="http://feeds.feedburner.com/ThinkingAndMaking">RSS</a></p></li><li><p class="" style="white-space:pre-wrap;"><a href="/contact">Contact me</a></p></li><li><p class="" style="white-space:pre-wrap;"><a href="https://www.linkedin.com/comm/mynetwork/discovery-see-all?followMember=austingovella&usecase=PEOPLE_FOLLOWS">Follow me on LinkedIn</a></p></li></ul> </div> </div></div></div></div></div> </div> </div> </section> </footer> </div> <script defer="true" src="https://static1.squarespace.com/static/vta/5c5a519771c10ba3470d8101/scripts/site-bundle.7a52a694fd4248c18775c6aa813a0358.js" type="text/javascript"></script> <svg xmlns="http://www.w3.org/2000/svg" version="1.1" style="display:none" data-usage="social-icons-svg"><symbol id="linkedin-unauth-icon" viewBox="0 0 64 64"><path d="M20.4,44h5.4V26.6h-5.4V44z M23.1,18c-1.7,0-3.1,1.4-3.1,3.1c0,1.7,1.4,3.1,3.1,3.1 c1.7,0,3.1-1.4,3.1-3.1C26.2,19.4,24.8,18,23.1,18z M39.5,26.2c-2.6,0-4.4,1.4-5.1,2.8h-0.1v-2.4h-5.2V44h5.4v-8.6 c0-2.3,0.4-4.5,3.2-4.5c2.8,0,2.8,2.6,2.8,4.6V44H46v-9.5C46,29.8,45,26.2,39.5,26.2z"/></symbol><symbol id="linkedin-unauth-mask" viewBox="0 0 64 64"><path d="M0,0v64h64V0H0z M25.8,44h-5.4V26.6h5.4V44z M23.1,24.3c-1.7,0-3.1-1.4-3.1-3.1c0-1.7,1.4-3.1,3.1-3.1 c1.7,0,3.1,1.4,3.1,3.1C26.2,22.9,24.8,24.3,23.1,24.3z M46,44h-5.4v-8.4c0-2,0-4.6-2.8-4.6c-2.8,0-3.2,2.2-3.2,4.5V44h-5.4V26.6 h5.2V29h0.1c0.7-1.4,2.5-2.8,5.1-2.8c5.5,0,6.5,3.6,6.5,8.3V44z"/></symbol><symbol id="email-icon" viewBox="0 0 64 64"><path d="M17,22v20h30V22H17z M41.1,25L32,32.1L22.9,25H41.1z M20,39V26.6l12,9.3l12-9.3V39H20z"/></symbol><symbol id="email-mask" viewBox="0 0 64 64"><path d="M41.1,25H22.9l9.1,7.1L41.1,25z M44,26.6l-12,9.3l-12-9.3V39h24V26.6z M0,0v64h64V0H0z M47,42H17V22h30V42z"/></symbol></svg> </body> </html>

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Austin Govella - strategy and design