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id="text_block-15-14" class="ct-text-block" >02 8317 3526</div></a><div id="code_block-58-14" class="ct-code-block mobinav" ><span></span></div></div></div></div></header> <script type="text/javascript"> jQuery(document).ready(function() { var selector = "#_header-2-14", scrollval = parseInt("1"); if (!scrollval || scrollval < 1) { if (jQuery(window).width() >= 1121){ jQuery("body").css("margin-top", jQuery(selector).outerHeight()); jQuery(selector).addClass("oxy-sticky-header-active"); } } else { var scrollTopOld = 0; jQuery(window).scroll(function() { if (!jQuery('body').hasClass('oxy-nav-menu-prevent-overflow')) { if (jQuery(this).scrollTop() > scrollval ) { if ( jQuery(window).width() >= 1121 && !jQuery(selector).hasClass("oxy-sticky-header-active")) { if (jQuery(selector).css('position')!='absolute') { jQuery("body").css("margin-top", jQuery(selector).outerHeight()); } jQuery(selector) .addClass("oxy-sticky-header-active") } } else { jQuery(selector) 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the Adwords Category archives." href="https://aaronknight.com.au/adwords/" class="taxonomy category" ><span property="name">Adwords</span></a><meta property="position" content="3"></span><span property="itemListElement" typeof="ListItem"><span property="name" class="post post-post current-item">5 Tips For A Successful Ad Campaign</span><meta property="url" content="https://aaronknight.com.au/adwords/5-tips-for-a-successful-ad-campaign/"><meta property="position" content="4"></span></div></div></section><div id="div_block-2-290" class="ct-div-block ct-inner-content" ><section id="section-3-290" class=" ct-section sgpost_sec mid_container" ><div class="ct-section-inner-wrap"><div id="code_block-4-290" class="ct-code-block meta_post" ><ul> <li class="auther_meta"> <div><img src="https://secure.gravatar.com/avatar/1ac38f532f0232254666063d1e92d039?s=96&d=mm&r=g"/> <span>Aaronknight</span> </div> </li> <li class="pt_data"> September 26, 2022 </li> </ul></div><h1 id="headline-6-290" class="ct-headline"><span id="span-7-290" class="ct-span" >5 Tips For A Successful Ad Campaign</span></h1><div id="new_columns-8-290" class="ct-new-columns" ><div id="div_block-9-290" class="ct-div-block" ><div id="code_block-13-290" class="ct-code-block share_box" ><div class="shricons"> <strong>Share</strong> <a target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https://aaronknight.com.au/adwords/5-tips-for-a-successful-ad-campaign/">Facebook</a> <a href="https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Faaronknight.com.au%2Fadwords%2F5-tips-for-a-successful-ad-campaign%2F&source=Are you looking for a freelancer with an eye for design and a seriously good background in online marketing? You%27ve found your guy%21 Visit www%2Eaaronknight%2Ecom%2Eau" onClick="return popup(this, 'posts')" data-url="https://aaronknight.com.au/adwords/5-tips-for-a-successful-ad-campaign/" target="_blank">LinkedIn</a> <a target="_blank" href="https://twitter.com/intent/tweet?ref_src=twsrc%5Etfw&text=Are you looking for a freelancer with an eye for design and a seriously good background in online marketing? You%27ve found your guy%21 Visit www%2Eaaronknight%2Ecom%2Eau">Twitter </a> </div></div></div><div id="div_block-10-290" class="ct-div-block" ><div id="text_block-11-290" class="ct-text-block pt-cont" ><span id="span-12-290" class="ct-span oxy-stock-content-styles" > <p>In a competitive digital world, any business looking to attract more customers must use some promotional methods. And one of the best options to gain quick traction is to implement a paid ad campaign.</p> <p>Advertising on social channels and search engines can help boost your reach and leverage organic search, providing your website and social accounts with more traffic and better visibility.</p> <p>That said, the <a href="https://www.eurisko.com.au/how-much-does-google-ads-cost-in-australia/" target="_blank" rel="noopener">opportunity cost of running Google ads yourself</a> can be quite expensive, ranging from USD$9,000-USD$30,000 every month. With the wrong messaging and strategy, you can end up wasting a significant amount of money.</p> <p>To prevent that from happening, here are a few tips to help you create a successful ad campaign that generates the best ROI.</p> <h2>1. Try Cross-Platform Ads</strong></h2> <p>Did you know that over 70% of customers want to interact with a business on multiple platforms? So, suppose you’re not publishing your ads across several platforms including Google and social media. In that case, you’re missing out on a considerable opportunity to keep your business offerings at the forefront of your target customer’s mind.</p> <p>However, if you’re wondering which platforms you should publish your advertisements on, you need to consider your main goal.</p> <p>For instance, if you wish to create awareness and demand for your services and offerings, you can reach your customers on social media platforms where they mostly spend their time, particularly Facebook. On the other hand, if you want to meet your customer’s inquiries, a search paid ad allows your business website to show up when customers are looking for your offerings and services.</p> <h2>2. Leverage Appealing Visuals</h2> <p>Images have the power to generate and capture a user’s attention. And it can be a significant driving force in encouraging users to click your ads.</p> <p>So, you want to ensure that your ads are visually attractive and engaging. Also, you should ensure that it’s relevant so it can get your message across very quickly. After all, users have a short attention span and don’t have the patience to read detailed long copies.</p> <p>Remember that visual contents have a better chance of getting noticed than simply written ads while boosting user engagement.</p> <h2>3. Choose Your Keywords Wisely</h2> <p>The digital advertising model relies heavily on your business’s Quality Ranking for Facebook Ads and Ad Rank for Google paid ads. These ranking algorithms are determined by various factors but specifically rely on keywords.</p> <p>Keywords play a critical role in whether search engines and other platforms will display your ad to users looking for a specific topic, product, or service. In short, your keyword selection can make or break your ad campaign.</p> <p>When choosing a keyword, consider using long-tail keywords. Moreover, if you have a <a href="https://aaronknight.com.au/marketing/6-practical-ways-local-businesses-can-boost-revenue-in-2022/">physical business store</a>, you should add your specific location. So, instead of targeting broad keywords like ‘plumber’ or ‘plumbing services,’ you can use ‘emergency plumbers near me’ or ‘plumbing company in Sydney.’</p> <p>Locally optimized long-tail keywords are more likely to match the words that a user searches for. Plus, it could indicate that the user is actively searching for products or services and is ready to buy.</p> <h2>4. Try Interactive Content</h2> <p>Using interactive content is another excellent strategy to maximize the result of your ad campaign. If an image can help capture a user’s attention, interactive content can keep their attention and improve engagement.</p> <p>Also, interactive content adds personalization to your ad, making it easier to keep a user engaged for an extended period. Some examples of interactive content for your ad include quizzes and polls.</p> <p></p> <br><img decoding="async" class="aligncenter" src="https://aaronknight.com.au/wp-content/uploads/2023/04/tipsforasuccessful_img2.jpeg"> <p></p> <h2>5. Optimize The Landing Page</h2> <p>When a user clicks on your ad, it will direct them to a <a href="https://www.forbes.com/sites/forbesagencycouncil/2020/03/27/seven-key-factors-to-help-your-landing-page-convert/" target="_blank" rel="noopener">landing page</a>. It’s worth noting that the style and message of that landing page can make or break a prospect conversion. Thus, you want to optimize your landing page properly.</p> <p>While most businesses use their site’s home page as the landing page, you can maximize the result by having a dedicated landing page for your ads. This is particularly important if you want to achieve a specific goal for your landing page, for instance, filling up a quotation.</p> <p>In addition, make sure that your landing page is well-designed and should be responsive on any screen size.</p> <p><strong>Takeaway</strong></p> <p>Digital ads are a powerful way to help your business grow and get noticed online. That said, you need to plan and run a well-rounded ad campaign to ensure the overall success of your investment and efforts. You can do that by following the above tips to create an optimized advertising campaign to help you bring better results and more paying customers.</p> <div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-17442 jlk' href='javascript:void(0)' data-task='like' data-post_id='17442' data-nonce='97aeb42a18' rel='nofollow'><img class='wti-pixel' src='https://aaronknight.com.au/wp-content/plugins/wti-like-post/images/pixel.gif' title='Like' /><span class='lc-17442 lc'>0</span></a></div><div class='action-unlike'><a class='unlbg-style1 unlike-17442 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='17442' data-nonce='97aeb42a18' rel='nofollow'><img class='wti-pixel' src='https://aaronknight.com.au/wp-content/plugins/wti-like-post/images/pixel.gif' title='Unlike' /><span class='unlc-17442 unlc'>0</span></a></div> </div> <div class='status-17442 status align-left'></div></div><div class='wti-clear'></div></span></div></div></div><div id="_rich_text-14-290" class="oxy-rich-text pstblck" ><p>I provide cost effective websites and marketing solutions that will help your business achieve its objectives within the working time frame. Have a look at my website design portfolio below to get a feel for the quality of my work.If you would like to engage me as a <a class="about_me_href" href="/">freelance web designer</a> call me anytime on<br /><a href="tel:0283173526">02 8317 3526</a>, Send me an email <a href="/cdn-cgi/l/email-protection#83eee6c3e2e2f1ecede8edeae4ebf7ade0eceeade2f6"><span class="__cf_email__" data-cfemail="432e26032222312c2d282d2a242b376d202c2e6d2236">[email protected]</span></a></p></div></div></section><section id="section-16-324" class=" ct-section postcomt_sec" ><div class="ct-section-inner-wrap"><div id="code_block-15-290" class="ct-code-block" ><div class="dp_comments"> <span class="reply-heading">Leave a reply</span>  <h3 id="comments"> 2 responses to “5 Tips For A Successful Ad Campaign” </h3> <div class="navigation"> <div class="alignleft"></div> <div class="alignright"></div> </div> <ol class="commentlist"> <li class="comment even thread-even depth-1" id="comment-35"> <div id="div-comment-35" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='https://secure.gravatar.com/avatar/a986928fd60ac30a7efa8ccbb0ff17e4?s=32&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/a986928fd60ac30a7efa8ccbb0ff17e4?s=64&d=mm&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' loading='lazy' decoding='async'/> <cite class="fn"><a href="https://www.gravitatedigital.com.au/" class="url" rel="ugc external nofollow">Gravitate Digital</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"> <a href="https://aaronknight.com.au/adwords/5-tips-for-a-successful-ad-campaign/#comment-35">March 17, 2023 at 5:00 pm</a> </div> <p>Nice guide as google ads is really helpful to business nowadays.</p> <div class="reply"><a rel="nofollow" class="comment-reply-link" href="#comment-35" data-commentid="35" data-postid="17442" data-belowelement="div-comment-35" data-respondelement="respond" data-replyto="Reply to Gravitate Digital" aria-label="Reply to Gravitate Digital">Reply</a></div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-491"> <div id="div-comment-491" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='https://secure.gravatar.com/avatar/73dde0f308d076e8ffb7e2ded83c58a1?s=32&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/73dde0f308d076e8ffb7e2ded83c58a1?s=64&d=mm&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' loading='lazy' decoding='async'/> <cite class="fn">Aaron</cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"> <a href="https://aaronknight.com.au/adwords/5-tips-for-a-successful-ad-campaign/#comment-491">August 20, 2023 at 1:20 pm</a> </div> <p>Turn your social media addiction into a money-making venture. <a href="https://edufreebie.com" rel="nofollow ugc">click here</a> and discover how to monetize your online presence.</p> <div class="reply"><a rel="nofollow" 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href="https://aaronknight.com.au/marketing/seo-sydney">SEO</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18448"><a href="https://aaronknight.com.au/marketing/seo/expert-keyword-research/">Expert Keyword Research</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18455"><a href="https://aaronknight.com.au/marketing/seo/seo-audit/">Technical SEO Audits</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18458"><a href="https://aaronknight.com.au/marketing/seo/link-gap-analysis/">Link Gap Analysis</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18459"><a href="https://aaronknight.com.au/marketing/seo/backlinks/">Backlinks</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18460"><a href="https://aaronknight.com.au/marketing/seo/case-studies/">Case Studies</a></li> <li class="menu-item 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menu-item-object-page menu-item-18467"><a href="https://aaronknight.com.au/marketing/seo/case-studies/">SEO Case Studies</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-125"><a href="https://aaronknight.com.au/agencies/">Agencies</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-126"><a href="https://aaronknight.com.au/blog/">Blog</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-127"><a href="https://aaronknight.com.au/contact/">Contact Me</a></li> </ul></div></section><section id="block-10" class="widget widget_block"> <div class="wp-block-columns menu_getin is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow 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