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.scSharedMaterialbuttontouch-target{cursor:pointer;height:100%;left:50%;min-height:3rem;min-width:3rem;position:absolute;top:50%;width:100%;-webkit-transform:translateX(50%) translateY(-50%);transform:translateX(50%) translateY(-50%)}.scSharedMaterialbuttonroot{--m-btn-text-color:#0b57d0;--m-btn-background-color:transparent;--m-btn-outline-color:#0b57d0;letter-spacing:.0107142857em;font-family:"Google Sans","Google Sans Text",Roboto,Arial,sans-serif;font-size:.875rem;font-weight:500;transition:box-shadow 280ms 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.75rem}.scSharedMaterialbuttonpill:active.scSharedMaterialbuttonright-icon{padding:0 .75rem 0 1rem}.scSharedMaterialbuttonpill:active.scSharedMaterialbuttontwo-icons{padding:0 .75rem}.scSharedMaterialbuttontonal{--m-btn-text-color:#0842a0;--m-btn-background-color:#ecf3fe;outline:1px solid #ababab;padding:0 1.4375rem}.scSharedMaterialbuttontonal.scSharedMaterialbuttoncolor-outline-blue{outline:1px solid var(--m-btn-outline-color)}.scSharedMaterialbuttontonal.scSharedMaterialbuttonleft-icon{padding:0 1rem 0 .75rem}.scSharedMaterialbuttontonal.scSharedMaterialbuttonright-icon{padding:0 .75rem 0 1rem}.scSharedMaterialbuttontonal.scSharedMaterialbuttontwo-icons{padding:0 .75rem}.scSharedMaterialbuttontonal:hover{box-shadow:0 1px 2px 0 rgba(48,48,48,0.302),0 1px 3px 1px rgba(48,48,48,0.149)}.scSharedMaterialbuttontonal:active{box-shadow:0 1px 2px 0 rgba(48,48,48,0.302),0 2px 6px 2px 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.75rem}.scSharedMaterialbuttonfilled:disabled,.scSharedMaterialbuttonfilled-pill:disabled{--m-btn-background-color:rgba(31,31,31,.12)}.scSharedMaterialbuttonfilled:hover,.scSharedMaterialbuttonfilled:focus,.scSharedMaterialbuttonfilled-pill:hover,.scSharedMaterialbuttonfilled-pill:focus{box-shadow:0 1px 2px 0 rgba(31,31,31,0.302),0 1px 3px 1px rgba(31,31,31,0.149)}.scSharedMaterialbuttonfilled:active,.scSharedMaterialbuttonfilled-pill:active{box-shadow:0 1px 3px 0 rgba(31,31,31,0.302),0 4px 8px 3px rgba(31,31,31,0.149)}.scSharedMaterialbuttonfilled:focus,.scSharedMaterialbuttonfilled-pill:focus{border:1px solid var(--m-btn-text-color);outline:2px solid #062e6f}.scSharedMaterialbuttonfilled-pill{-webkit-border-radius:6.25rem;border-radius:6.25rem}.scSharedMaterialbuttonprotected{--m-btn-background-color:#fff;box-shadow:0 1px 2px 0 rgba(48,48,48,0.302),0 1px 3px 1px rgba(48,48,48,0.149);padding:0 1.5rem}.scSharedMaterialbuttonprotected.scSharedMaterialbuttonleft-icon{padding:0 1rem 0 .75rem}.scSharedMaterialbuttonprotected.scSharedMaterialbuttonright-icon{padding:0 .75rem 0 1rem}.scSharedMaterialbuttonprotected.scSharedMaterialbuttontwo-icons{padding:0 .75rem}.scSharedMaterialbuttonprotected:disabled{--m-btn-background-color:rgba(31,31,31,.12);-webkit-box-shadow:none;box-shadow:none}.scSharedMaterialbuttonprotected:hover{box-shadow:0 1px 2px 0 rgba(48,48,48,0.302),0 1px 3px 1px rgba(48,48,48,0.149)}.scSharedMaterialbuttonprotected:focus{box-shadow:0 1px 2px 0 rgba(48,48,48,0.302),0 2px 6px 2px rgba(48,48,48,0.149)}.scSharedMaterialbuttonprotected:active{box-shadow:0 1px 3px 0 rgba(48,48,48,0.302),0 4px 8px 3px rgba(48,48,48,0.149)}.scSharedMaterialbuttonleft-icon .scSharedMaterialbuttonicon{margin-right:.5rem}.scSharedMaterialbuttonright-icon .scSharedMaterialbuttonicon{margin-left:.5rem}.scSharedMaterialbuttontwo-icons .scSharedMaterialbuttonbefore-text{margin-right:.5rem}.scSharedMaterialbuttontwo-icons .scSharedMaterialbuttonafter-text{margin-left:.5rem}.scSharedMaterialbuttonicon-only{-webkit-border-radius:50%;border-radius:50%;display:inline-block;min-width:0;padding:.75rem .75rem 2.25rem}.scSharedMaterialbuttonicon-only.scSharedMaterialbuttonsmall-icon,.scSharedMaterialbuttonicon-only.scSharedMaterialbuttonexpanded-height{display:-webkit-box;display:-webkit-flex;display:-webkit-box;display:-webkit-flex;display:flex;padding:0}.scSharedMaterialbuttonright-icon{-webkit-box-orient:horizontal;-webkit-box-direction:reverse;-webkit-flex-direction:row-reverse;-webkit-flex-direction:row-reverse;flex-direction:row-reverse}.scSharedMaterialbuttonhidden{display:none}.scSharedMaterialbuttonoverflow{min-width:0;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}@media (min-width:37.5rem){.scSharedMaterialbuttonicon-only.scSharedMaterialbuttonsmall-icon{height:2rem;width:2rem}}@media (max-width:37.5rem){.scSharedMaterialbuttonicon-only.scSharedMaterialbuttonsmall-icon{height:3rem;width:3rem}}.scSharedMaterialbuttonicon-only.scSharedMaterialbuttonsmall-icon.scSharedMaterialbuttondisable-legacy-icon-only-touch-target{height:2.25rem;width:2.25rem}.scSharedMaterialbuttonicon-only.scSharedMaterialbuttonsmall-icon.scSharedMaterialbuttondisable-legacy-icon-only-touch-target.scSharedMaterialbuttoncompact{height:1.75rem;width:1.75rem}.scSharedMaterialbuttonon-surface-variant{--m-btn-text-color:#49454e}.scSharedMaterialbuttonsuccess{--m-btn-text-color:#146c2e;--m-btn-outline-color:#146c2e}.scSharedMaterialbuttonsuccess.scSharedMaterialbuttonfilled,.scSharedMaterialbuttonsuccess.scSharedMaterialbuttonfilled-pill{--m-btn-text-color:#fff;--m-btn-background-color:#146c2e}.scSharedMaterialbuttonsuccess.scSharedMaterialbuttontonal{--m-btn-background-color:#e7f8ed}.scSharedMaterialbuttoncolor-label{--m-btn-text-color:#444746}.scSharedMaterialbuttoncolor-label-dark{--m-btn-text-color:#1f1f1f}.scSharedMaterialbuttoncolor-hint{--m-btn-text-color:#444746}.scSharedMaterialbuttoncolor-danger{--m-btn-outline-color:#8c1d18;--m-btn-text-color:#8c1d18}.scSharedMaterialbuttoncolor-outline-blue{--m-btn-outline-color:#0b57d0}.scSharedMaterialbuttonmaterial-pill{-webkit-border-radius:6.25rem;border-radius:6.25rem}.scSharedMaterialbuttonroot.scSharedMaterialbuttonmaterial-pill{height:2.5rem}@media (-ms-high-contrast:active),(forced-colors:active){.scSharedMaterialbuttonroot:focus{outline:3px solid #0b57d0}}@media (prefers-contrast:more){.scSharedMaterialbuttonroot:focus{outline:3px solid #0b57d0}}.scSharedMaterialiconroot{--m-Icon-color:unset;display:inline-block}.scSharedMaterialiconroot svg{color:var(--m-Icon-color);fill:currentColor}.scSharedMaterialicontext-icon{font-family:"Material Icons Extended";-webkit-font-feature-settings:"liga";font-feature-settings:"liga";font-style:normal;font-weight:normal;height:1em;letter-spacing:normal;line-height:1;text-transform:none;white-space:nowrap;width:1em;word-wrap:normal}.scSharedMaterialiconbaseline{vertical-align:bottom}.scSharedMaterialiconcolor-icon-blue{--m-Icon-color:#0b57d0}[dir=rtl] .scSharedMaterialiconflip{-webkit-transform:scaleX(-1);-webkit-transform:scaleX(-1);transform:scaleX(-1)}sc-shared-material-interaction-overlay .scSharedMaterialinteractionoverlayroot,.scSharedMaterialinteractionoverlayroot 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.scSharedMaterialinteractionoverlayhover-overlay{opacity:.08}:focus>sc-shared-material-interaction-overlay .scSharedMaterialinteractionoverlayroot .scSharedMaterialinteractionoverlayhover-overlay,:focus~sc-shared-material-interaction-overlay .scSharedMaterialinteractionoverlayroot .scSharedMaterialinteractionoverlayhover-overlay{opacity:.12;-webkit-transition-duration:75ms;-webkit-transition-duration:75ms;transition-duration:75ms}:focus>sc-shared-material-interaction-overlay .scSharedMaterialinteractionoverlaylight-text .scSharedMaterialinteractionoverlayhover-overlay,:focus~sc-shared-material-interaction-overlay .scSharedMaterialinteractionoverlaylight-text .scSharedMaterialinteractionoverlayhover-overlay{opacity:.12}.scSharedMaterialinteractionoverlaypressed-overlay{bottom:0;left:0;position:absolute;right:0;top:0;background:currentColor;opacity:0;-webkit-transition:opacity 150ms linear;-webkit-transition:opacity 150ms linear;transition:opacity 150ms linear}:active>sc-shared-material-interaction-overlay .scSharedMaterialinteractionoverlayroot .scSharedMaterialinteractionoverlaypressed-overlay,:active~sc-shared-material-interaction-overlay .scSharedMaterialinteractionoverlayroot .scSharedMaterialinteractionoverlaypressed-overlay{opacity:.16;-webkit-transition-duration:75ms;-webkit-transition-duration:75ms;transition-duration:75ms}:active>sc-shared-material-interaction-overlay .scSharedMaterialinteractionoverlaylight-text .scSharedMaterialinteractionoverlaypressed-overlay,:active~sc-shared-material-interaction-overlay .scSharedMaterialinteractionoverlaylight-text .scSharedMaterialinteractionoverlaypressed-overlay{opacity:.32}.scSharedMaterialinteractionoverlayripple{background:currentColor;-webkit-border-radius:50%;border-radius:50%;height:256px;opacity:0;position:absolute;width:256px}.scSharedMaterialfabroot{box-shadow:0 1px 3px 0 rgba(48,48,48,0.302),0 4px 8px 3px rgba(48,48,48,0.149);-webkit-transition:box-shadow 280ms cubic-bezier(0.4,0,0.2,1);transition:box-shadow 280ms cubic-bezier(0.4,0,0.2,1);-webkit-align-items:center;align-items:center;background:#fff;border:none;-webkit-border-radius:50%;border-radius:50%;color:#0b57d0;cursor:pointer;display:-webkit-inline-box;display:-webkit-inline-flex;display:inline-flex;height:56px;-webkit-justify-content:center;justify-content:center;outline:none;overflow:hidden;position:relative;width:56px}@media (forced-colors:active){.scSharedMaterialfabroot{outline:3px solid #0b57d0}}.scSharedMaterialfabroot.scSharedMaterialfabgrey{color:#444746}.scSharedMaterialfabroot:.scSharedMaterialfabfake-focus,.scSharedMaterialfabroot:hover,.scSharedMaterialfabroot:focus{box-shadow:0 2px 3px 0 rgba(48,48,48,0.302),0 6px 10px 4px rgba(48,48,48,0.149)}.scSharedMaterialfabroot:active{box-shadow:0 4px 4px 0 rgba(48,48,48,0.302),0 8px 12px 6px rgba(48,48,48,0.149)}.scSharedMaterialfabmini{height:40px;width:40px}.scSharedMaterialfablowered{box-shadow:0 1px 2px 0 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cubic-bezier(0.4,0,0.2,1);-webkit-transition:opacity 250ms cubic-bezier(0.4,0,0.2,1),-webkit-transform 250ms cubic-bezier(0.4,0,0.2,1);transition:opacity 250ms cubic-bezier(0.4,0,0.2,1),-webkit-transform 250ms cubic-bezier(0.4,0,0.2,1);-webkit-transition:transform 250ms cubic-bezier(0.4,0,0.2,1),opacity 250ms cubic-bezier(0.4,0,0.2,1);transition:transform 250ms cubic-bezier(0.4,0,0.2,1),opacity 250ms cubic-bezier(0.4,0,0.2,1);-webkit-transition:transform 250ms cubic-bezier(0.4,0,0.2,1),opacity 250ms cubic-bezier(0.4,0,0.2,1),-webkit-transform 250ms cubic-bezier(0.4,0,0.2,1);transition:transform 250ms cubic-bezier(0.4,0,0.2,1),opacity 250ms cubic-bezier(0.4,0,0.2,1),-webkit-transform 250ms cubic-bezier(0.4,0,0.2,1)}.scSharedMaterialpopuppopup.scSharedMaterialpopupdraggable{pointer-events:none}.scSharedMaterialpopupbackground{box-shadow:0 1px 2px 0 rgba(48,48,48,0.302),0 1px 3px 1px rgba(48,48,48,0.149);background:#fff;border:1px solid #ababab;-webkit-border-radius:8px;border-radius:8px}.scSharedMaterialpopupbackdrop{height:100%;left:0;position:fixed;top:0;width:100%;z-index:990}.scSharedMaterialpopupclose-button{background:none;border:none;color:#fff;cursor:pointer;position:absolute;right:0;top:-2rem}@media (max-width:48.125rem){.scSharedMaterialpopupwide-responsive .scSharedMaterialpopuppopup.scSharedMaterialpopupfull-screen-on-mobile{-webkit-box-sizing:border-box;box-sizing:border-box;height:100%;overflow:auto;position:fixed;width:100vw}.scSharedMaterialpopupwide-responsive .scSharedMaterialpopupbackground.scSharedMaterialpopupfull-screen-on-mobile{border:none;-webkit-border-radius:0;border-radius:0}.scSharedMaterialpopupwide-responsive .scSharedMaterialpopupclose-button{padding:1rem 1rem 0 0;top:0}}@media (max-width:37.5rem){.scSharedMaterialpopupnarrow-responsive .scSharedMaterialpopuppopup.scSharedMaterialpopupfull-screen-on-mobile{-webkit-box-sizing:border-box;box-sizing:border-box;height:100%;overflow:auto;position:fixed;width:100vw}.scSharedMaterialpopupnarrow-responsive .scSharedMaterialpopupbackground.scSharedMaterialpopupfull-screen-on-mobile{border:none;-webkit-border-radius:0;border-radius:0}.scSharedMaterialpopupnarrow-responsive .scSharedMaterialpopupclose-button{padding:1rem 1rem 0 0;top:0}}.scSharedMaterialpopuppopup.scSharedMaterialpopupfull-screen{-webkit-box-sizing:border-box;box-sizing:border-box;height:100%;overflow:auto;position:fixed;width:100vw}.scSharedMaterialpopupbackground.scSharedMaterialpopupfull-screen{border:none;-webkit-border-radius:0;border-radius:0}@media (forced-colors:active){.scSharedMaterialpopupbackground{border-color:#1f1f1f}}@media 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cubic-bezier(.4,0,.6,1);width:20px}.scSharedMaterialradionative-control:checked~.scSharedMaterialradioring{border-color:currentColor;-webkit-transition:border-color .12s cubic-bezier(0,0,.2,1);transition:border-color .12s cubic-bezier(0,0,.2,1)}.scSharedMaterialradionative-control:disabled~.scSharedMaterialradioring{border-color:rgba(0,0,0,.26);-webkit-transition:border-color .12s cubic-bezier(0,0,.2,1);transition:border-color .12s cubic-bezier(0,0,.2,1)}.scSharedMaterialradionative-control:focus~.scSharedMaterialradioring{outline:4px solid transparent}.scSharedMaterialradiodot{box-sizing:border-box;border-color:#0b57d0;border-radius:50%;border-style:solid;border-width:10px;height:20px;position:absolute;top:10px;-webkit-transform:scale(0);transform:scale(0);-webkit-transition:background-color .12s cubic-bezier(.4,0,.6,1),-webkit-transform .12s cubic-bezier(.4,0,.6,1);transition:background-color .12s cubic-bezier(.4,0,.6,1),-webkit-transform .12s cubic-bezier(.4,0,.6,1);transition:background-color .12s cubic-bezier(.4,0,.6,1),transform .12s cubic-bezier(.4,0,.6,1);transition:background-color .12s cubic-bezier(.4,0,.6,1),transform .12s cubic-bezier(.4,0,.6,1),-webkit-transform .12s cubic-bezier(.4,0,.6,1);width:20px}.scSharedMaterialradionative-control:checked~.scSharedMaterialradiodot{-webkit-transform:scale(.5);transform:scale(.5);-webkit-transition:border-color .12s cubic-bezier(0,0,.2,1),-webkit-transform .12s cubic-bezier(0,0,.2,1);transition:border-color .12s cubic-bezier(0,0,.2,1),-webkit-transform .12s cubic-bezier(0,0,.2,1);transition:border-color .12s cubic-bezier(0,0,.2,1),transform .12s cubic-bezier(0,0,.2,1);transition:border-color .12s cubic-bezier(0,0,.2,1),transform .12s cubic-bezier(0,0,.2,1),-webkit-transform .12s cubic-bezier(0,0,.2,1)}.scSharedMaterialradionative-control:disabled~.scSharedMaterialradiodot{border-color:rgba(0,0,0,.26);-webkit-transition:border-color .12s cubic-bezier(0,0,.2,1),-webkit-transform .12s cubic-bezier(0,0,.2,1);transition:border-color .12s cubic-bezier(0,0,.2,1),-webkit-transform .12s cubic-bezier(0,0,.2,1);transition:border-color .12s cubic-bezier(0,0,.2,1),transform .12s cubic-bezier(0,0,.2,1);transition:border-color .12s cubic-bezier(0,0,.2,1),transform .12s cubic-bezier(0,0,.2,1),-webkit-transform .12s cubic-bezier(0,0,.2,1)}.scSharedMaterialradiolabel-text{display:block;padding:.375rem 0}.scSharedMaterialrichtooltippopup-container{display:inline-block;position:absolute}.scSharedMaterialrichtooltipclip,.scSharedMaterialrichtooltipclip-track,.scSharedMaterialrichtooltipcaret{-webkit-box-sizing:border-box;box-sizing:border-box}.scSharedMaterialrichtooltipcontainer{box-shadow:0 1px 2px 0 rgba(48,48,48,0.302),0 1px 3px 1px rgba(48,48,48,0.149);-webkit-border-radius:.5rem;border-radius:.5rem;padding:1rem;position:relative}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipstyle-normal .scSharedMaterialrichtooltipcontainer{background:#fff}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipstyle-accented .scSharedMaterialrichtooltipcontainer{background:#0b57d0;color:#fff}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipstyle-secondary .scSharedMaterialrichtooltipcontainer{background:#00639b;color:#fff}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-above .scSharedMaterialrichtooltipcontainer{margin-top:2rem}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-end .scSharedMaterialrichtooltipcontainer{margin-right:2rem}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-below .scSharedMaterialrichtooltipcontainer{margin-bottom:2rem}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-start .scSharedMaterialrichtooltipcontainer{margin-left:2rem}.scSharedMaterialrichtooltipclip-track{display:-webkit-box;display:-webkit-flex;display:-webkit-box;display:-webkit-flex;display:flex;position:absolute}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-none .scSharedMaterialrichtooltipclip-track{display:none}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-start .scSharedMaterialrichtooltipclip-track,.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-end .scSharedMaterialrichtooltipclip-track{-webkit-box-orient:vertical;-webkit-box-direction:normal;-webkit-flex-direction:column;-webkit-flex-direction:column;flex-direction:column;height:100%;padding:.5rem 0;width:2rem}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-start .scSharedMaterialrichtooltipclip-track,.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-above .scSharedMaterialrichtooltipclip-track{left:0;top:0}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-end .scSharedMaterialrichtooltipclip-track{right:0;top:0}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-below .scSharedMaterialrichtooltipclip-track{bottom:0;left:0}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-above .scSharedMaterialrichtooltipclip-track,.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-below .scSharedMaterialrichtooltipclip-track{-webkit-box-orient:horizontal;-webkit-box-direction:normal;-webkit-flex-direction:row;-webkit-flex-direction:row;flex-direction:row;height:2rem;padding:0 .5rem;width:100%}.scSharedMaterialrichtooltipclip-track.scSharedMaterialrichtooltipalignment-center{-webkit-box-pack:center;-webkit-justify-content:center;-webkit-justify-content:center;justify-content:center}.scSharedMaterialrichtooltipclip-track.scSharedMaterialrichtooltipalignment-end{-webkit-box-pack:end;-webkit-justify-content:flex-end;-webkit-justify-content:flex-end;justify-content:flex-end}.scSharedMaterialrichtooltipclip{-webkit-box-align:center;-webkit-align-items:center;-webkit-align-items:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-webkit-box;display:-webkit-flex;display:flex;height:2rem;-webkit-box-pack:center;-webkit-justify-content:center;-webkit-justify-content:center;justify-content:center;overflow:hidden;width:2rem}.scSharedMaterialrichtooltipcaret{box-shadow:1.5px 1.5px 1px -1px rgba(0,0,0,.2),.75px .75px 1px 0 rgba(0,0,0,.14),.75px .75px 3px 0 rgba(0,0,0,.12);background:#fff;-webkit-border-radius:.1875rem;border-radius:.1875rem;height:1.5rem;position:relative;width:1.5rem}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipstyle-normal .scSharedMaterialrichtooltipcaret{background:#fff}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipstyle-accented .scSharedMaterialrichtooltipcaret{background:#0b57d0}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipstyle-secondary .scSharedMaterialrichtooltipcaret{background:#00639b}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-start .scSharedMaterialrichtooltipcaret{-webkit-transform:translateX(2rem) scaleX(1.75) rotate(45deg);-webkit-transform:translateX(2rem) scaleX(1.75) rotate(45deg);transform:translateX(2rem) scaleX(1.75) rotate(45deg)}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-end .scSharedMaterialrichtooltipcaret{-webkit-transform:translateX(-2rem) scaleX(1.75) rotate(45deg);-webkit-transform:translateX(-2rem) scaleX(1.75) rotate(45deg);transform:translateX(-2rem) scaleX(1.75) rotate(45deg)}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-above .scSharedMaterialrichtooltipcaret{-webkit-transform:translateY(2rem) scaleY(1.75) rotate(45deg);-webkit-transform:translateY(2rem) scaleY(1.75) rotate(45deg);transform:translateY(2rem) scaleY(1.75) rotate(45deg)}.scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-below .scSharedMaterialrichtooltipcaret{-webkit-transform:translateY(-2rem) scaleY(1.75) rotate(45deg);-webkit-transform:translateY(-2rem) scaleY(1.75) rotate(45deg);transform:translateY(-2rem) scaleY(1.75) rotate(45deg)}[dir=rtl] .scSharedMaterialrichtooltiproot.scSharedMaterialrichtooltipplacement-start .scSharedMaterialrichtooltipcaret{-webkit-transform:translateX(-2rem) scaleX(1.75) rotate(45deg);-webkit-transform:translateX(-2rem) scaleX(1.75) rotate(45deg);transform:translateX(-2rem) scaleX(1.75) 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href="https://web.archive.org/web/20240615111316/https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-helpcenter_1!02#?modal_active=none" target="_blank"><span itemprop="title">Google Ads</span><svg viewbox="0 0 24 24"><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"></path></svg></a></span></div></div></div></div></div></div><div class="appbar-bottom"><ul class="top-nav" data-stats-ve="4"><li aria-selected="true" class="top-nav-selected" role="tab"><a tabindex="0">Start advertising</a><div class="material-menu material-menu--no-overlap-trigger"><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/6146239?hl=en&ref_topic=10286612,3181080,3126923," role="menuitem">Your guide to Google Ads</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10554989?hl=en&ref_topic=10286612,3181080,3126923," role="menuitem">8 steps to prepare your campaign for success</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10555253?hl=en&ref_topic=10286612,3181080,3126923," role="menuitem">Choose the right campaign type</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10550578?hl=en&ref_topic=10286612,3181080,3126923," role="menuitem">Determine your advertising goals</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10560736?hl=en&ref_topic=10286612,3181080,3126923," role="menuitem"> How Google Ads can work for your industry</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/14121862?hl=en&ref_topic=10286612,3181080,3126923," role="menuitem">Google Ads specs: ad formats, sizes, and best practices</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10543915?hl=en&ref_topic=10286612,3181080,3126923," role="menuitem">More advertising tools</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/3119115?hl=en&ref_topic=10286612,3181080,3126923," role="menuitem">Google Ads basics</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/11337105?hl=en&ref_topic=10286612,3181080,3126923," role="menuitem">Google Ads privacy</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/3121777?hl=en&ref_topic=10286612,3181080,3126923," role="menuitem">Glossary</a></div></li><li aria-selected="false" role="tab"><a tabindex="0">Campaigns</a><div class="material-menu material-menu--no-overlap-trigger"><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/11335698?hl=en&ref_topic=10287124,3181080,3126923," role="menuitem">Performance Max</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10022492?hl=en&ref_topic=10287124,3181080,3126923," role="menuitem">Search campaigns</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10016807?hl=en&ref_topic=10287124,3181080,3126923," role="menuitem">Display campaigns</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10710930?hl=en&ref_topic=10287124,3181080,3126923," role="menuitem">Smart Campaigns</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10011871?hl=en&ref_topic=10287124,3181080,3126923," role="menuitem">App campaigns</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10011319?hl=en&ref_topic=10287124,3181080,3126923," role="menuitem">Shopping ads</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10513839?hl=en&ref_topic=10287124,3181080,3126923," role="menuitem">Video campaigns</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10021188?hl=en&ref_topic=10287124,3181080,3126923," role="menuitem">Hotel campaigns</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/13689668?hl=en&ref_topic=10287124,3181080,3126923," role="menuitem">Demand Gen campaigns</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10285738?hl=en&ref_topic=10287124,3181080,3126923," role="menuitem">Call campaigns</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/12852463?hl=en&ref_topic=10287124,3181080,3126923," role="menuitem">Things to do</a></div></li><li aria-selected="false" role="tab"><a tabindex="0">Explore features</a><div class="material-menu material-menu--no-overlap-trigger"><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10272277?hl=en&ref_topic=10286611,3181080,3126923," role="menuitem">Ads, assets & landing pages</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10283838?hl=en&ref_topic=10286611,3181080,3126923," role="menuitem">Ad groups</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10546785?hl=en&ref_topic=10286611,3181080,3126923," role="menuitem">Keywords</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10286469?hl=en&ref_topic=10286611,3181080,3126923," role="menuitem">Bidding</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10543621?hl=en&ref_topic=10286611,3181080,3126923," role="menuitem">Targeting</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10546485?hl=en&ref_topic=10286611,3181080,3126923," role="menuitem">Measure results</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10703532?hl=en&ref_topic=10286611,3181080,3126923," role="menuitem">Bulk uploads & edits</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/3119078?hl=en&ref_topic=10286611,3181080,3126923," role="menuitem">Campaign settings</a></div></li><li aria-selected="false" role="tab"><a tabindex="0">Optimize performance</a><div class="material-menu material-menu--no-overlap-trigger"><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/2795276?hl=en&ref_topic=10287125,3181080,3126923," role="menuitem">Optimization features</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10560748?hl=en&ref_topic=10287125,3181080,3126923," role="menuitem">12 tips to advertising with Google Ads</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/12301558?hl=en&ref_topic=10287125,3181080,3126923," role="menuitem">Improve with AI-powered Search</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/6167075?hl=en&ref_topic=10287125,3181080,3126923," role="menuitem">Create effective Search ads</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/12472817?hl=en&ref_topic=10287125,3181080,3126923," role="menuitem">Optimize performance with Web to App Connect</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/6167089?hl=en&ref_topic=10287125,3181080,3126923," role="menuitem">Finding success with Smart Bidding</a><a class="material-menu__item top-nav__menu-item" 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href="/web/20240615111316/https://support.google.com/google-ads/topic/4600287?hl=en&ref_topic=10287125,3181080,3126923," role="menuitem">The Google Ads mobile app</a></div></li><li aria-selected="false" role="tab"><a tabindex="0">Account & billing</a><div class="material-menu material-menu--no-overlap-trigger"><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10552214?hl=en&ref_topic=10287126,3181080,3126923," role="menuitem">Billing</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10552609?hl=en&ref_topic=10287126,3181080,3126923," role="menuitem">Account settings</a><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/10551601?hl=en&ref_topic=10287126,3181080,3126923," role="menuitem">Account access</a><a class="material-menu__item top-nav__menu-item" 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tabindex="0">Google Partners</a><div class="material-menu material-menu--no-overlap-trigger"><a class="material-menu__item top-nav__menu-item" href="/web/20240615111316/https://support.google.com/google-ads/topic/9800548?hl=en&ref_topic=9028736,3181080,3126923," role="menuitem">Google Partners Program</a></div></li><button class="top-nav__left-button" title="Previous" aria-label="Previous"><svg viewbox="0 0 48 48"><path d="M30.83 32.67l-9.17-9.17 9.17-9.17L28 11.5l-12 12 12 12z"></path></svg></button><button class="top-nav__right-button" title="Next" aria-label="Next"><svg viewbox="0 0 48 48"><path d="M17.17 32.92l9.17-9.17-9.17-9.17L20 11.75l12 12-12 12z"></path></svg></button></ul><ul class="breadcrumbs" data-stats-ve="9" itemscope="" itemtype="https://schema.org/BreadcrumbList" role="navigation"><li class="breadcrumbs-item" itemprop="itemListElement" itemscope="" itemtype="https://schema.org/ListItem"><a aria-label="Glossary" href="/web/20240615111316/https://support.google.com/google-ads/topic/3121777?hl=en&ref_topic=10286612" itemprop="item" itemtype="https://schema.org/Thing"><span title="Glossary" itemprop="name">Glossary</span><meta content="1" itemprop="position"></a></li><svg viewbox="0 0 48 48"><path d="M17.17 32.92l9.17-9.17-9.17-9.17L20 11.75l12 12-12 12z"></path></svg><li class="breadcrumbs-item" itemprop="itemListElement" itemscope="" itemtype="https://schema.org/ListItem"><a aria-label="Invalid clicks: Definition" href="/web/20240615111316/https://support.google.com/google-ads/answer/42995" itemprop="item" itemtype="https://schema.org/Thing"><span title="Invalid clicks: Definition" itemprop="name">Invalid clicks: Definition</span><meta content="2" itemprop="position"></a></li></ul></div></div> </header> <div class="hcfe-content" id="hcfe-content" role="main"> <section class="primary-container"> <div class="page-width-container" id="page-width-container"> <div class="main-content"> <article class="article page" sc-render-smart-button="false" itemscope=""> <section class="article-container" data-stats-ve="35"><h1>Invalid clicks: Definition</h1><div class="article-content-container"><div class="cc"><p class="glossary-short">Clicks on ads that aren’t a result of genuine user interest, including intentionally fraudulent traffic and accidental or duplicate clicks.</p> <p class="glossary-short">Google relies on a multi-layered approach to protect advertisers from invalid traffic. Learn more <a href="https://web.archive.org/web/20240615111316/https://support.google.com/google-ads/answer/2549113">About invalid traffic</a> and <a href="https://web.archive.org/web/20240615111316/https://support.google.com/google-ads/answer/11182074">Managing invalid traffic</a>.</p> <p>Here are a few examples of what Google might consider to be invalid clicks:</p> <ul> <li>Manual clicks meant to increase your advertising costs or to increase profits for website owners hosting your ads</li> <li>Clicks by automated clicking tools, robots, or other deceptive software</li> <li>Accidental clicks that provide no value to the advertiser, such as the second click of a double-click</li> </ul> <p>If you’re concerned about invalid clicks on your ads, you can address the issues yourself. Learn about <a href="https://web.archive.org/web/20240615111316/https://support.google.com/google-ads/troubleshooter/2557048">Troubleshooting invalid clicks</a>.</p> <div class="note"> <div class="no-margin"><strong>Note</strong>: In rare cases, a click may be deemed invalid and removed, but the conversion occurring from that click may not necessarily be. This can lead to conversions being higher than clicks in some rare instances.</div> </div> <h3>Related links</h3> <ul> <li><a href="https://web.archive.org/web/20240615111316/https://support.google.com/google-ads/answer/2549113">About invalid traffic</a></li> <li><a href="https://web.archive.org/web/20240615111316/https://support.google.com/google-ads/answer/2375444">Issues with clicks and clickthrough rate</a></li> <li><a href="https://web.archive.org/web/20240615111316/https://support.google.com/google-ads/answer/11182074">Managing invalid traffic</a></li> <li><a href="https://web.archive.org/web/20240615111316/https://support.google.com/google-ads/troubleshooter/2557048">Troubleshooting invalid clicks</a></li> </ul> </div></div></section> <div class="sub-article-container shaded"> <div class="article-survey-container" data-stats-id="42995" data-stats-ve="20" data-stats-visible-imp="" id="article-survey-container"> <div class="as"><h2 class="title">Was this helpful?</h2><div 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href="/web/20240615111316/https://support.google.com/google-ads/community?hl=en&help_center_link=[42995,%22Invalid%20clicks:%20Definition%22]"> <div class="need-more-help-option__svg-container"> <svg height="24" viewbox="0 -960 960 960" width="24"><path d="M0-240v-63q0-43 44-70t116-27q13 0 25 .5t23 2.5q-14 21-21 44t-7 48v65H0Zm240 0v-65q0-32 17.5-58.5T307-410q32-20 76.5-30t96.5-10q53 0 97.5 10t76.5 30q32 20 49 46.5t17 58.5v65H240Zm540 0v-65q0-26-6.5-49T754-397q11-2 22.5-2.5t23.5-.5q72 0 116 26.5t44 70.5v63H780ZM160-440q-33 0-56.5-23.5T80-520q0-34 23.5-57t56.5-23q34 0 57 23t23 57q0 33-23 56.5T160-440Zm640 0q-33 0-56.5-23.5T720-520q0-34 23.5-57t56.5-23q34 0 57 23t23 57q0 33-23 56.5T800-440Zm-320-40q-50 0-85-35t-35-85q0-51 35-85.5t85-34.5q51 0 85.5 34.5T600-600q0 50-34.5 85T480-480Z"></path></svg> </div> <span class="need-more-help-option__title"> Post to the help community </span> <span class="need-more-help-option__snippet"> Get answers from community members </span> </a> <a 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data-stats-ve="3" data-stats-imp=""><h2><a class="title-link" href="/web/20240615111316/https://support.google.com/google-ads/topic/3121777?hl=en&ref_topic=10286612">Glossary</a></h2><ul class="sibling-list"><li><div class="sibling-link-descriptor" id="/google-ads/answer/2401634?hl=en&ref_topic=24937">1 of 194</div><a aria-describedby="/google-ads/answer/2401634?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2401634?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>[GA4] Google Analytics 4</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/11132144?hl=en&ref_topic=24937">2 of 194</div><a aria-describedby="/google-ads/answer/11132144?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/11132144?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>About net cost</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/7501826?hl=en&ref_topic=24937">3 of 194</div><a aria-describedby="/google-ads/answer/7501826?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/7501826?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>About top and absolute top metrics</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6277564?hl=en&ref_topic=24937">4 of 194</div><a aria-describedby="/google-ads/answer/6277564?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6277564?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>About URL parameters</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/14709547?hl=en&ref_topic=24937">5 of 194</div><a aria-describedby="/google-ads/answer/14709547?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/14709547?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Absolute top ads</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2393037?hl=en&ref_topic=24937">6 of 194</div><a aria-describedby="/google-ads/answer/2393037?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2393037?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Account budgets</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6085471?hl=en&ref_topic=24937">7 of 194</div><a aria-describedby="/google-ads/answer/6085471?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6085471?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Active View</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6297?hl=en&ref_topic=24937">8 of 194</div><a aria-describedby="/google-ads/answer/6297?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6297?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Actual cost-per-click (CPC): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2393094?hl=en&ref_topic=24937">9 of 194</div><a aria-describedby="/google-ads/answer/2393094?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2393094?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Ad assets</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/3333616?hl=en&ref_topic=24937">10 of 194</div><a aria-describedby="/google-ads/answer/3333616?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/3333616?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Ad formats</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2497840?hl=en&ref_topic=24937">11 of 194</div><a aria-describedby="/google-ads/answer/2497840?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2497840?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Ad group default bids</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6298?hl=en&ref_topic=24937">12 of 194</div><a aria-describedby="/google-ads/answer/6298?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6298?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Ad group: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/148778?hl=en&ref_topic=24937">13 of 194</div><a aria-describedby="/google-ads/answer/148778?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/148778?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Ad Preview and Diagnosis tool</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/1752122?hl=en&ref_topic=24937">14 of 194</div><a aria-describedby="/google-ads/answer/1752122?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/1752122?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Ad Rank</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/7634668?hl=en&ref_topic=24937">15 of 194</div><a aria-describedby="/google-ads/answer/7634668?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/7634668?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Ad Rank thresholds: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2549108?hl=en&ref_topic=24937">16 of 194</div><a aria-describedby="/google-ads/answer/2549108?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2549108?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Ad status: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9142307?hl=en&ref_topic=24937">17 of 194</div><a aria-describedby="/google-ads/answer/9142307?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9142307?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Ad Strength: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6519?hl=en&ref_topic=24937">18 of 194</div><a aria-describedby="/google-ads/answer/6519?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6519?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>AdSense</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6316?hl=en&ref_topic=24937">19 of 194</div><a aria-describedby="/google-ads/answer/6316?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6316?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Advertising policies</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9004656?hl=en&ref_topic=24937">20 of 194</div><a aria-describedby="/google-ads/answer/9004656?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9004656?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Algorithm: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6317098?hl=en&ref_topic=24937">21 of 194</div><a aria-describedby="/google-ads/answer/6317098?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6317098?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>All conversions: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/1752343?hl=en&ref_topic=24937">22 of 194</div><a aria-describedby="/google-ads/answer/1752343?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/1752343?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Alternate email address</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/10729160?hl=en&ref_topic=24937">23 of 194</div><a aria-describedby="/google-ads/answer/10729160?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/10729160?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Asset groups: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/7571712?hl=en&ref_topic=24937">24 of 194</div><a aria-describedby="/google-ads/answer/7571712?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/7571712?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Associations view</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/142918?hl=en&ref_topic=24937">25 of 194</div><a aria-describedby="/google-ads/answer/142918?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/142918?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Auction</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/1752125?hl=en&ref_topic=24937">26 of 194</div><a aria-describedby="/google-ads/answer/1752125?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/1752125?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Auto-tagging: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6325042?hl=en&ref_topic=24937">27 of 194</div><a aria-describedby="/google-ads/answer/6325042?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6325042?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Automated bid strategy: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6311?hl=en&ref_topic=24937">28 of 194</div><a aria-describedby="/google-ads/answer/6311?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6311?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Automatic payments</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/99463?hl=en&ref_topic=24937">29 of 194</div><a aria-describedby="/google-ads/answer/99463?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/99463?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Automatic placements: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/14074?hl=en&ref_topic=24937">30 of 194</div><a aria-describedby="/google-ads/answer/14074?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/14074?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Average cost-per-click (Avg. CPC): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6396841?hl=en&ref_topic=24937">31 of 194</div><a aria-describedby="/google-ads/answer/6396841?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6396841?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Average CPA: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6312?hl=en&ref_topic=24937">32 of 194</div><a aria-describedby="/google-ads/answer/6312?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6312?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Average daily budget: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9155707?hl=en&ref_topic=24937">33 of 194</div><a aria-describedby="/google-ads/answer/9155707?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9155707?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Average product price (beta): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6262966?hl=en&ref_topic=24937">34 of 194</div><a aria-describedby="/google-ads/answer/6262966?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6262966?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Bid adjustment: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/10488855?hl=en&ref_topic=24937">35 of 194</div><a aria-describedby="/google-ads/answer/10488855?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/10488855?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Billed cost: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/144560?hl=en&ref_topic=24937">36 of 194</div><a aria-describedby="/google-ads/answer/144560?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/144560?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Bulk edits: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2382892?hl=en&ref_topic=24937">37 of 194</div><a aria-describedby="/google-ads/answer/2382892?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2382892?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Business Profile</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2382959?hl=en&ref_topic=24937">38 of 194</div><a aria-describedby="/google-ads/answer/2382959?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2382959?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Cache</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6318736?hl=en&ref_topic=24937">39 of 194</div><a aria-describedby="/google-ads/answer/6318736?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6318736?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Campaign draft: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6318742?hl=en&ref_topic=24937">40 of 194</div><a aria-describedby="/google-ads/answer/6318742?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6318742?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Campaign experiment: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6393407?hl=en&ref_topic=24937">41 of 194</div><a aria-describedby="/google-ads/answer/6393407?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6393407?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Campaign group: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2549115?hl=en&ref_topic=24937">42 of 194</div><a aria-describedby="/google-ads/answer/2549115?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2549115?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Campaign status: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6304?hl=en&ref_topic=24937">43 of 194</div><a aria-describedby="/google-ads/answer/6304?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6304?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Campaign: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/78492?hl=en&ref_topic=24937">44 of 194</div><a aria-describedby="/google-ads/answer/78492?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/78492?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Card verification number (CVN)</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/19888?hl=en&ref_topic=24937">45 of 194</div><a aria-describedby="/google-ads/answer/19888?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/19888?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Change history</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/31799?hl=en&ref_topic=24937">46 of 194</div><a aria-describedby="/google-ads/answer/31799?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/31799?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Click: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2615875?hl=en&ref_topic=24937">47 of 194</div><a aria-describedby="/google-ads/answer/2615875?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2615875?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Clickthrough rate (CTR): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/11958922?hl=en&ref_topic=24937">48 of 194</div><a aria-describedby="/google-ads/answer/11958922?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/11958922?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Co-viewing: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9392316?hl=en&ref_topic=24937">49 of 194</div><a aria-describedby="/google-ads/answer/9392316?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9392316?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Combined segments: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2392966?hl=en&ref_topic=24937">50 of 194</div><a aria-describedby="/google-ads/answer/2392966?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2392966?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Consolidated billing</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/1726458?hl=en&ref_topic=24937">51 of 194</div><a aria-describedby="/google-ads/answer/1726458?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/1726458?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Contextual targeting</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6032150?hl=en&ref_topic=24937">52 of 194</div><a aria-describedby="/google-ads/answer/6032150?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6032150?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Conversion action: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/12943036?hl=en&ref_topic=24937">53 of 194</div><a aria-describedby="/google-ads/answer/12943036?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/12943036?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Conversion cycle: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/61132?hl=en&ref_topic=24937">54 of 194</div><a aria-describedby="/google-ads/answer/61132?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/61132?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Conversion page</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2684489?hl=en&ref_topic=24937">55 of 194</div><a aria-describedby="/google-ads/answer/2684489?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2684489?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Conversion rate: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6308?hl=en&ref_topic=24937">56 of 194</div><a aria-describedby="/google-ads/answer/6308?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6308?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Conversion tracking: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/13405059?hl=en&ref_topic=24937">57 of 194</div><a aria-describedby="/google-ads/answer/13405059?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/13405059?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Conversion value per cost: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/3046555?hl=en&ref_topic=24937">58 of 194</div><a aria-describedby="/google-ads/answer/3046555?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/3046555?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Conversion window: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6365?hl=en&ref_topic=24937">59 of 194</div><a aria-describedby="/google-ads/answer/6365?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6365?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Conversion: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2407785?hl=en&ref_topic=24937">60 of 194</div><a aria-describedby="/google-ads/answer/2407785?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2407785?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Cookie: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/13278730?hl=en&ref_topic=24937">61 of 194</div><a aria-describedby="/google-ads/answer/13278730?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/13278730?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Cost per action: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/13278731?hl=en&ref_topic=24937">62 of 194</div><a aria-describedby="/google-ads/answer/13278731?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/13278731?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Cost per install: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/116495?hl=en&ref_topic=24937">63 of 194</div><a aria-describedby="/google-ads/answer/116495?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/116495?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Cost-per-click (CPC): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6310?hl=en&ref_topic=24937">64 of 194</div><a aria-describedby="/google-ads/answer/6310?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6310?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Cost-per-thousand impressions (CPM): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2382888?hl=en&ref_topic=24937">65 of 194</div><a aria-describedby="/google-ads/answer/2382888?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2382888?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Cost-per-view (CPV): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/13405060?hl=en&ref_topic=24937">66 of 194</div><a aria-describedby="/google-ads/answer/13405060?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/13405060?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Cost: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9004364?hl=en&ref_topic=24937">67 of 194</div><a aria-describedby="/google-ads/answer/9004364?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9004364?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>CSV file: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9004654?hl=en&ref_topic=24937">68 of 194</div><a aria-describedby="/google-ads/answer/9004654?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9004654?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Customer data file: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9004362?hl=en&ref_topic=24937">69 of 194</div><a aria-describedby="/google-ads/answer/9004362?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9004362?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Customer data: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/29198?hl=en&ref_topic=24937">70 of 194</div><a aria-describedby="/google-ads/answer/29198?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/29198?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Customer ID: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9004361?hl=en&ref_topic=24937">71 of 194</div><a aria-describedby="/google-ads/answer/9004361?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9004361?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Customer list: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/85961?hl=en&ref_topic=24937">72 of 194</div><a aria-describedby="/google-ads/answer/85961?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/85961?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>D-U-N-S number</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/10488854?hl=en&ref_topic=24937">73 of 194</div><a aria-describedby="/google-ads/answer/10488854?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/10488854?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Daily spending limit: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/13992362?hl=en&ref_topic=24937">74 of 194</div><a aria-describedby="/google-ads/answer/13992362?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/13992362?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Data source</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6046977?hl=en&ref_topic=24937">75 of 194</div><a aria-describedby="/google-ads/answer/6046977?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6046977?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Deep link</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/12324787?hl=en&ref_topic=24937">76 of 194</div><a aria-describedby="/google-ads/answer/12324787?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/12324787?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Destination ID: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2684490?hl=en&ref_topic=24937">77 of 194</div><a aria-describedby="/google-ads/answer/2684490?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2684490?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Destination URL: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/12324388?hl=en&ref_topic=24937">78 of 194</div><a aria-describedby="/google-ads/answer/12324388?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/12324388?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Destination: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2615949?hl=en&ref_topic=24937">79 of 194</div><a aria-describedby="/google-ads/answer/2615949?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2615949?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Disapproved: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/117120?hl=en&ref_topic=24937">80 of 194</div><a aria-describedby="/google-ads/answer/117120?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/117120?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Display Network: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/1752336?hl=en&ref_topic=24937">81 of 194</div><a aria-describedby="/google-ads/answer/1752336?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/1752336?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Display partners</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2616010?hl=en&ref_topic=24937">82 of 194</div><a aria-describedby="/google-ads/answer/2616010?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2616010?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Display URL: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/14845?hl=en&ref_topic=24937">83 of 194</div><a aria-describedby="/google-ads/answer/14845?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/14845?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Domain</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/13460240?hl=en&ref_topic=24937">84 of 194</div><a aria-describedby="/google-ads/answer/13460240?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/13460240?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Domain URL extension: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9127662?hl=en&ref_topic=24937">85 of 194</div><a aria-describedby="/google-ads/answer/9127662?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9127662?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Eligible (limited all locations): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2684542?hl=en&ref_topic=24937">86 of 194</div><a aria-describedby="/google-ads/answer/2684542?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2684542?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Eligible (limited): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/116446?hl=en&ref_topic=24937">87 of 194</div><a aria-describedby="/google-ads/answer/116446?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/116446?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Eligible (moderately restricted): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/118297?hl=en&ref_topic=24937">88 of 194</div><a aria-describedby="/google-ads/answer/118297?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/118297?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Eligible (Strongly restricted): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2407592?hl=en&ref_topic=24937">89 of 194</div><a aria-describedby="/google-ads/answer/2407592?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2407592?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Eligible: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6328?hl=en&ref_topic=24937">90 of 194</div><a aria-describedby="/google-ads/answer/6328?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6328?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>End Date: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/140478?hl=en&ref_topic=24937">91 of 194</div><a aria-describedby="/google-ads/answer/140478?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/140478?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Ended campaign: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2390590?hl=en&ref_topic=24937">92 of 194</div><a aria-describedby="/google-ads/answer/2390590?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2390590?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Enhanced CPC (ECPC): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/62409?hl=en&ref_topic=24937">93 of 194</div><a aria-describedby="/google-ads/answer/62409?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/62409?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Error sites</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/13144285?hl=en&ref_topic=24937">94 of 194</div><a aria-describedby="/google-ads/answer/13144285?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/13144285?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Expanded URL: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2370264?hl=en&ref_topic=24937">95 of 194</div><a aria-describedby="/google-ads/answer/2370264?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2370264?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Filter: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/105665?hl=en&ref_topic=24937">96 of 194</div><a aria-describedby="/google-ads/answer/105665?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/105665?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>First page bid estimate: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6292677?hl=en&ref_topic=24937">97 of 194</div><a aria-describedby="/google-ads/answer/6292677?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6292677?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>First position bid estimate: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/117579?hl=en&ref_topic=24937">98 of 194</div><a aria-describedby="/google-ads/answer/117579?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/117579?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Frequency capping: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/59384?hl=en&ref_topic=24937">99 of 194</div><a aria-describedby="/google-ads/answer/59384?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/59384?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Frequency: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/17779?hl=en&ref_topic=24937">100 of 194</div><a aria-describedby="/google-ads/answer/17779?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/17779?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Google Account: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/15235?hl=en&ref_topic=24937">101 of 194</div><a aria-describedby="/google-ads/answer/15235?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/15235?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Google Ads API</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2393021?hl=en&ref_topic=24937">102 of 194</div><a aria-describedby="/google-ads/answer/2393021?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2393021?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Google Ads promotional code (coupon)</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6319?hl=en&ref_topic=24937">103 of 194</div><a aria-describedby="/google-ads/answer/6319?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6319?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Google Ads: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9744275?hl=en&ref_topic=24937">104 of 194</div><a aria-describedby="/google-ads/answer/9744275?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9744275?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Google Click Identifier (GCLID): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2382961?hl=en&ref_topic=24937">105 of 194</div><a aria-describedby="/google-ads/answer/2382961?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2382961?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Google forwarding number</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/1752334?hl=en&ref_topic=24937">106 of 194</div><a aria-describedby="/google-ads/answer/1752334?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/1752334?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Google Network</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/12326985?hl=en&ref_topic=24937">107 of 194</div><a aria-describedby="/google-ads/answer/12326985?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/12326985?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Google tag ID: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9004451?hl=en&ref_topic=24937">108 of 194</div><a aria-describedby="/google-ads/answer/9004451?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9004451?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Hashed data: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9004449?hl=en&ref_topic=24937">109 of 194</div><a aria-describedby="/google-ads/answer/9004449?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9004449?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Hashing: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9975760?hl=en&ref_topic=24937">110 of 194</div><a aria-describedby="/google-ads/answer/9975760?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9975760?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Hotel eligible impressions: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2393023?hl=en&ref_topic=24937">111 of 194</div><a aria-describedby="/google-ads/answer/2393023?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2393023?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Image ad: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/12074370?hl=en&ref_topic=24937">112 of 194</div><a aria-describedby="/google-ads/answer/12074370?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/12074370?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Impressions (co-viewed): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6320?hl=en&ref_topic=24937">113 of 194</div><a aria-describedby="/google-ads/answer/6320?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6320?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Impressions: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/13278587?hl=en&ref_topic=24937">114 of 194</div><a aria-describedby="/google-ads/answer/13278587?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/13278587?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>In-app actions: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/116430?hl=en&ref_topic=24937">115 of 194</div><a aria-describedby="/google-ads/answer/116430?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/116430?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>In-line editing: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/13278663?hl=en&ref_topic=24937">116 of 194</div><a aria-describedby="/google-ads/answer/13278663?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/13278663?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Installs: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6281923?hl=en&ref_topic=24937">117 of 194</div><a aria-describedby="/google-ads/answer/6281923?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6281923?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Interactions: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/42995?hl=en&ref_topic=24937">118 of 194</div><a aria-describedby="/google-ads/answer/42995?hl=en&ref_topic=24937" class="sibling-link sibling-link--current" href="#"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Invalid clicks: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2382954?hl=en&ref_topic=24937">119 of 194</div><a aria-describedby="/google-ads/answer/2382954?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2382954?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Inventory filters: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6322?hl=en&ref_topic=24937">120 of 194</div><a aria-describedby="/google-ads/answer/6322?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6322?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>IP address</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6324?hl=en&ref_topic=24937">121 of 194</div><a aria-describedby="/google-ads/answer/6324?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6324?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Keyword matching options: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/3114286?hl=en&ref_topic=24937">122 of 194</div><a aria-describedby="/google-ads/answer/3114286?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/3114286?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Keyword Planner: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/99482?hl=en&ref_topic=24937">123 of 194</div><a aria-describedby="/google-ads/answer/99482?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/99482?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Keyword status: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6323?hl=en&ref_topic=24937">124 of 194</div><a aria-describedby="/google-ads/answer/6323?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6323?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Keywords: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/14086?hl=en&ref_topic=24937">125 of 194</div><a aria-describedby="/google-ads/answer/14086?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/14086?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Landing page: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6317?hl=en&ref_topic=24937">126 of 194</div><a aria-describedby="/google-ads/answer/6317?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6317?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Location targeting</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6351322?hl=en&ref_topic=24937">127 of 194</div><a aria-describedby="/google-ads/answer/6351322?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6351322?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Low data</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2616014?hl=en&ref_topic=24937">128 of 194</div><a aria-describedby="/google-ads/answer/2616014?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2616014?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Low search volume</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2390250?hl=en&ref_topic=24937">129 of 194</div><a aria-describedby="/google-ads/answer/2390250?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2390250?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Manual CPC bidding</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2393016?hl=en&ref_topic=24937">130 of 194</div><a aria-describedby="/google-ads/answer/2393016?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2393016?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Manual payments</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6336101?hl=en&ref_topic=24937">131 of 194</div><a aria-describedby="/google-ads/answer/6336101?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6336101?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Maximize clicks: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6326?hl=en&ref_topic=24937">132 of 194</div><a aria-describedby="/google-ads/answer/6326?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6326?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Maximum CPC bid: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2393039?hl=en&ref_topic=24937">133 of 194</div><a aria-describedby="/google-ads/answer/2393039?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2393039?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Mobile ad</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9004555?hl=en&ref_topic=24937">134 of 194</div><a aria-describedby="/google-ads/answer/9004555?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9004555?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Mobile Device ID: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2393035?hl=en&ref_topic=24937">135 of 194</div><a aria-describedby="/google-ads/answer/2393035?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2393035?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Monthly invoicing</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/10486543?hl=en&ref_topic=24937">136 of 194</div><a aria-describedby="/google-ads/answer/10486543?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/10486543?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Monthly spending limit: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/1752345?hl=en&ref_topic=24937">137 of 194</div><a aria-describedby="/google-ads/answer/1752345?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/1752345?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Multiple sign-in: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/7009059?hl=en&ref_topic=24937">138 of 194</div><a aria-describedby="/google-ads/answer/7009059?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/7009059?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Native ads: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/7302703?hl=en&ref_topic=24937">139 of 194</div><a aria-describedby="/google-ads/answer/7302703?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/7302703?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Negative broad match: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/7302926?hl=en&ref_topic=24937">140 of 194</div><a aria-describedby="/google-ads/answer/7302926?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/7302926?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Negative exact match: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/105671?hl=en&ref_topic=24937">141 of 194</div><a aria-describedby="/google-ads/answer/105671?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/105671?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Negative keyword: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/7302992?hl=en&ref_topic=24937">142 of 194</div><a aria-describedby="/google-ads/answer/7302992?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/7302992?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Negative phrase match: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9937276?hl=en&ref_topic=24937">143 of 194</div><a aria-describedby="/google-ads/answer/9937276?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9937276?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Not eligible: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/13468169?hl=en&ref_topic=24937">144 of 194</div><a aria-describedby="/google-ads/answer/13468169?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/13468169?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>On-target precision (OTP): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9427055?hl=en&ref_topic=24937">145 of 194</div><a aria-describedby="/google-ads/answer/9427055?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9427055?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>On-target reach: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6054492?hl=en&ref_topic=24937">146 of 194</div><a aria-describedby="/google-ads/answer/6054492?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6054492?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Organic search result</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/18896?hl=en&ref_topic=24937">147 of 194</div><a aria-describedby="/google-ads/answer/18896?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/18896?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Pacific Time (PST or PDT)</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/50002?hl=en&ref_topic=24937">148 of 194</div><a aria-describedby="/google-ads/answer/50002?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/50002?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Parked domain site</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/7046795?hl=en&ref_topic=24937">149 of 194</div><a aria-describedby="/google-ads/answer/7046795?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/7046795?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Path</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2393032?hl=en&ref_topic=24937">150 of 194</div><a aria-describedby="/google-ads/answer/2393032?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2393032?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Payment method</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/7240203?hl=en&ref_topic=24937">151 of 194</div><a aria-describedby="/google-ads/answer/7240203?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/7240203?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Payments profile</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/140477?hl=en&ref_topic=24937">152 of 194</div><a aria-describedby="/google-ads/answer/140477?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/140477?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Pending campaign: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/99502?hl=en&ref_topic=24937">153 of 194</div><a aria-describedby="/google-ads/answer/99502?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/99502?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Placement targeting: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/53215?hl=en&ref_topic=24937">154 of 194</div><a aria-describedby="/google-ads/answer/53215?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/53215?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Placements: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/38679?hl=en&ref_topic=24937">155 of 194</div><a aria-describedby="/google-ads/answer/38679?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/38679?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Play rate</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9668509?hl=en&ref_topic=24937">156 of 194</div><a aria-describedby="/google-ads/answer/9668509?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9668509?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Population: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6263072?hl=en&ref_topic=24937">157 of 194</div><a aria-describedby="/google-ads/answer/6263072?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6263072?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Portfolio bid strategy: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2382952?hl=en&ref_topic=24937">158 of 194</div><a aria-describedby="/google-ads/answer/2382952?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2382952?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Product data</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/3517331?hl=en&ref_topic=24937">159 of 194</div><a aria-describedby="/google-ads/answer/3517331?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/3517331?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Product group</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6381002?hl=en&ref_topic=24937">160 of 194</div><a aria-describedby="/google-ads/answer/6381002?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6381002?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Prominence</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/12389275?hl=en&ref_topic=24937">161 of 194</div><a aria-describedby="/google-ads/answer/12389275?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/12389275?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Publisher purchased, organic, and unknown clicks: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/25426?hl=en&ref_topic=24937">162 of 194</div><a aria-describedby="/google-ads/answer/25426?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/25426?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Recommended average daily budget: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2382957?hl=en&ref_topic=24937">163 of 194</div><a aria-describedby="/google-ads/answer/2382957?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2382957?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Referrer URL</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/7009645?hl=en&ref_topic=24937">164 of 194</div><a aria-describedby="/google-ads/answer/7009645?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/7009645?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Responsive ads: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/14090?hl=en&ref_topic=24937">165 of 194</div><a aria-describedby="/google-ads/answer/14090?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/14090?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Return on investment (ROI)</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/90956?hl=en&ref_topic=24937">166 of 194</div><a aria-describedby="/google-ads/answer/90956?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/90956?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Search Network: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2616017?hl=en&ref_topic=24937">167 of 194</div><a aria-describedby="/google-ads/answer/2616017?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2616017?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Search partners: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2684537?hl=en&ref_topic=24937">168 of 194</div><a aria-describedby="/google-ads/answer/2684537?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2684537?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Search terms report: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2370266?hl=en&ref_topic=24937">169 of 194</div><a aria-describedby="/google-ads/answer/2370266?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2370266?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Segment: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/10486841?hl=en&ref_topic=24937">170 of 194</div><a aria-describedby="/google-ads/answer/10486841?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/10486841?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Served cost: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2407782?hl=en&ref_topic=24937">171 of 194</div><a aria-describedby="/google-ads/answer/2407782?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2407782?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Serving status (previously family status): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9004655?hl=en&ref_topic=24937">172 of 194</div><a aria-describedby="/google-ads/answer/9004655?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9004655?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>SHA-256 Algorithm: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/186472?hl=en&ref_topic=24937">173 of 194</div><a aria-describedby="/google-ads/answer/186472?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/186472?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Shopping ad: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2382886?hl=en&ref_topic=24937">174 of 194</div><a aria-describedby="/google-ads/answer/2382886?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2382886?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Shortform and longform videos</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/7066642?hl=en&ref_topic=24937">175 of 194</div><a aria-describedby="/google-ads/answer/7066642?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/7066642?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Smart Bidding: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2450261?hl=en&ref_topic=24937">176 of 194</div><a aria-describedby="/google-ads/answer/2450261?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2450261?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Statistics table: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9202691?hl=en&ref_topic=24937">177 of 194</div><a aria-describedby="/google-ads/answer/9202691?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9202691?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Subdomain: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9158634?hl=en&ref_topic=24937">178 of 194</div><a aria-describedby="/google-ads/answer/9158634?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9158634?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Target cost-per-thousand impressions (tCPM): Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2390684?hl=en&ref_topic=24937">179 of 194</div><a aria-describedby="/google-ads/answer/2390684?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2390684?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Target CPA bidding: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/1726527?hl=en&ref_topic=24937">180 of 194</div><a aria-describedby="/google-ads/answer/1726527?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/1726527?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Targeting method</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/14093?hl=en&ref_topic=24937">181 of 194</div><a aria-describedby="/google-ads/answer/14093?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/14093?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Text ad</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/77961?hl=en&ref_topic=24937">182 of 194</div><a aria-describedby="/google-ads/answer/77961?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/77961?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Text overlay ad</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/14662643?hl=en&ref_topic=24937">183 of 194</div><a aria-describedby="/google-ads/answer/14662643?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/14662643?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Top ads</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6292661?hl=en&ref_topic=24937">184 of 194</div><a aria-describedby="/google-ads/answer/6292661?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6292661?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Top of page bid estimate: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/7197008?hl=en&ref_topic=24937">185 of 194</div><a aria-describedby="/google-ads/answer/7197008?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/7197008?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Tracking template: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2616012?hl=en&ref_topic=24937">186 of 194</div><a aria-describedby="/google-ads/answer/2616012?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2616012?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Troubleshoot "limited by budget" bid adjustments</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/99486?hl=en&ref_topic=24937">187 of 194</div><a aria-describedby="/google-ads/answer/99486?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/99486?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Under review: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9012727?hl=en&ref_topic=24937">188 of 194</div><a aria-describedby="/google-ads/answer/9012727?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9012727?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Unique Reach: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/14095?hl=en&ref_topic=24937">189 of 194</div><a aria-describedby="/google-ads/answer/14095?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/14095?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>URL</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/9004360?hl=en&ref_topic=24937">190 of 194</div><a aria-describedby="/google-ads/answer/9004360?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/9004360?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>User id: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/2392421?hl=en&ref_topic=24937">191 of 194</div><a aria-describedby="/google-ads/answer/2392421?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/2392421?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>Video publisher</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/6293479?hl=en&ref_topic=24937">192 of 194</div><a aria-describedby="/google-ads/answer/6293479?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/6293479?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>View rate: Definition</a></li><li><div class="sibling-link-descriptor" id="/google-ads/answer/7320922?hl=en&ref_topic=24937">193 of 194</div><a aria-describedby="/google-ads/answer/7320922?hl=en&ref_topic=24937" class="sibling-link" href="/web/20240615111316/https://support.google.com/google-ads/answer/7320922?hl=en&ref_topic=24937"><svg class="article" viewbox="0 0 24 24"><path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z"></path><path d="M0 0h24v24H0z" fill="none"></path></svg>View-through conversion window: Definition</a></li><li><div 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