Best Marketing Automation Software for B2B in 2024

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href="/c/marketing-automation-software/">Marketing Automation Software</a></li> <li>Marketing Automation Software for B2B</li> </ul> <div class="clearfix"></div> </div> <div class="why-fo-free"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> Why is FinancesOnline free <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why_blue.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why_blue.png 1x, https://financesonline.com/media/themes/fot/dist/img/why_blue@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> </div> <div class="clearfix"></div> </div> <div id="fo-category-tabs" class="page-category__tabs dynamic-tabs"> <div class="main-container"> <a class="page-category__tab active big-tab" href="/c/marketing-automation-software/b2b/" data-target="#top20-tab" data-term="820" data-nojs="true" data-small-cat="true" > <h1>Best Marketing Automation Software for B2B in 2024</h1> </a> <a class="page-category__tab " href="/c/marketing-automation-software/b2b/?top10" data-target="#top10-tab" data-term="820">Product Comparisons</a> </div> </div> <div id="dynamic-tab-content"> <div id="cat-top20" class="page-category__tab-content"> <div id="category-top20" class="category category--white flex-order" data-cat="820"> <div id="category-what-is" class="main-container order-2 content-visibility"> <div class="category__sections no-border"> <h3><span class="cat-icon cat-icon--what-is"></span>What is Marketing Automation Software for B2B?</h3> <p>Marketing automation software is used by marketing teams to automate daily tasks. Marketers can specify factors and outcomes for tasks and activities that can be performed with this program. This type of software boosts efficiency and minimizes both costs and manual errors. You can use marketing automation software to adopt a proactive approach and make use of data-based strategies to gain competitive advantage from your customer engagement. <a href="#" class="show-more-js">Show more</a><span class="show-more-hidden"> This solution also offers a range of automation and analytics tools for marketing. Key features include inbound lead generation, lead scoring and nurturing, behavioral tracking, social media management, call logging, quoting, and sales forecasting and methodology. Select your favorite marketing automation app from the popular ones in this category, and don't forget to read all about the current leader <a href='https://reviews.financesonline.com/p/hubspot-marketing-hub/'>HubSpot Marketing Hub</a>. <a href="#" class="show-less-js">Show less</a></span></p> <h3 id="category-how"><span class="cat-icon cat-icon--ranking"></span>How was this ranking made?</h3> <p>To create this list of best Marketing Automation Software for B2B we have checked different applications currently available on the market, analyzing their features, how easy are they are to learn, client service, possible integrations and mobile device support with our patented <a href="/scoring-methodology/" title="Scoring Methodology">SmartScore<sup>TM</sup></a> rating algorithm. This ranking has been developed by Nestor Gilbert, our software authority dedicated to the Marketing Automation Software for B2B category.</p> </div> </div> <div class="main-container order-1"> <div class="col col--75 col--sm"> <div class="cats-tabs tabs"> <div class="cats-tabs__content"> <div id="cats-0" class="cats-tabs__content-inner tabs-content active"> <div class="category__rank"> <div class="category__rank-head"> <h3>List of Top 12 Marketing Automation Software for B2B</h3> <div class="category__rank-sort"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png 1x, https://financesonline.com/media/themes/fot/dist/img/why-smaller@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> Order by: <div class="category__rank-dd nice-dropdown" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="820" data-size="small_business" data-count="12" data-taxonomy="category_apps"> <span>Sponsored</span> <ul> <li data-sort="sponsored">Sponsored</li> <li data-sort="score">Score</li> </ul> </div> </div> </div> <div id="small_business_box"> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2h1YnNwb3QtbWFya2V0aW5nLWh1Yi8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing Hub reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w, https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-373528" data-id="373528" type="checkbox"> <span></span> <label for="compare-373528">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/" title="HubSpot Marketing Hub"> <span>1. </span> HubSpot Marketing Hub </a> </h4> <span>Our score: <span class="blue">9.5</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">98%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2h1YnNwb3RtYXJrZXRpbmcv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21vbmRheS8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="200" height="103" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="monday.com reviews" sizes="(max-width: 200px) 100vw, 200px" data-srcset="https://s.financesonline.com/uploads/2018/01/monday1.png 200w, https://s.financesonline.com/uploads/2018/01/monday1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-71200" data-id="71200" type="checkbox"> <span></span> <label for="compare-71200">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/monday/" title="monday.com"> <span>2. </span> monday.com </a> </h4> <span>Our score: <span class="blue">9.8</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">99%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An industry-leading collaboration app for on-site and remote work teams. This leverages tools such as Kanban boards, Gantt charts, and workflow automations to help teams handle any type of project. It also seamlessly integrates with third-party apps to ensure easier adoption and extend its capabilities.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL21vbmRheS8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3VuYm91bmNlLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Unbounce reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/06/Unbounce-logo2.png 186w, https://s.financesonline.com/uploads/2020/06/Unbounce-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-31456" data-id="31456" type="checkbox"> <span></span> <label for="compare-31456">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/unbounce/" title="Unbounce"> <span>3. </span> Unbounce </a> </h4> <span>Our score: <span class="blue">9.1</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">94%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A cloud-based platform designed to streamline the landing page building process. Equipped with powerful features for landing page creation and optimization, Unbounce aims to increase your conversion rate. Moreover, Unbounce is equipped with AI-powered tools to further enhance your audience鈥檚 online experience, encourage engagement, and drive your sales.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL3VuYm91bmNlLw==" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2VuZ2FnZWJheS8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="EngageBay reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2018/10/Engagebay-Logo-1-1.png 186w, https://s.financesonline.com/uploads/2018/10/Engagebay-Logo-1-1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-123298" data-id="123298" type="checkbox"> <span></span> <label for="compare-123298">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/engagebay/" title="EngageBay"> <span>4. </span> EngageBay </a> </h4> <span>Our score: <span class="blue">8.9</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>EngageBay is an all-in-one marketing, sales, and CRM platform designed to be an affordable alternative to expensive solutions. Considered as a true alternative to more expensive business solutions, EngageBay automates key business processes and routines to free you up to create meaningful customer experiences. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2VuZ2FnZWJheS8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21vYmlsZS10ZXh0LWFsZXJ0cy8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Mobile Text Alerts reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2021/01/mobile-text-alerts-icon.png 186w, https://s.financesonline.com/uploads/2021/01/mobile-text-alerts-icon-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-275873" data-id="275873" type="checkbox"> <span></span> <label for="compare-275873">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/mobile-text-alerts/" title="Mobile Text Alerts"> <span>5. </span> Mobile Text Alerts </a> </h4> <span>Our score: <span class="blue">8.6</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">94%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An affordable and easy business SMS service that lets online enterprises reach customers in seconds. Designed for small and medium-sized businesses, it allows them to communicate with their clients through messaging. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL21vYmlsZXRleHRhbGVydHMv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2xlYWRzYnJpZGdlLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="LeadsBridge reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2023/01/LeadsBridge-small-thum.png 186w, https://s.financesonline.com/uploads/2023/01/LeadsBridge-small-thum-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-359299" data-id="359299" type="checkbox"> <span></span> <label for="compare-359299">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/leadsbridge/" title="LeadsBridge"> <span>6. </span> LeadsBridge </a> </h4> <span>Our score: <span class="blue">8.5</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">97%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Integrates advertising platforms and sales funnels to meet your business needs. With over 300 out-of-the-box integrations, LeadsBridge makes it easy to connect your software to your advertising platform to synchronize data and marketing workflows. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2xlYWRzYnJpZGdlLw==" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21hcmtldGluZy1jcmVhdGlvLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Marketing Creatio reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/11/creatio-logo-2.png 186w, https://s.financesonline.com/uploads/2020/11/creatio-logo-2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-189080" data-id="189080" type="checkbox"> <span></span> <label for="compare-189080">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/marketing-creatio/" title="Marketing Creatio"> <span>7. </span> Marketing Creatio </a> </h4> <span>Our score: <span class="blue">9.3</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Marketing Creatio is a flexible CRM tool that automates lead collection and nurtures them until they turn into opportunities. The software comes with a multi-channel marketing module aligned with the brand鈥檚 core capabilities which allows application interactions from front-office to back-office.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL29tbmlzZW5kLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="232" height="120" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Omnisend reviews" sizes="(max-width: 232px) 100vw, 232px" data-srcset="https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-232x120.png 232w, https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-300x155.png 300w, https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-127348" data-id="127348" type="checkbox"> <span></span> <label for="compare-127348">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/omnisend/" title="Omnisend"> <span>8. </span> Omnisend </a> </h4> <span>Our score: <span class="blue">9.1</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An intuitive marketing automation platform that offers integrated omnichannel workflows, smart list segmentation, and smart reporting to boost customer engagement and sales. Omnisend also gives you visibility into your customers' engagement information across different communication channels. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21hcm9wb3N0LW1hcmtldGluZy1jbG91ZC8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Maropost Marketing Cloud reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/12/Maropost-small-thumbnail.png 186w, https://s.financesonline.com/uploads/2020/12/Maropost-small-thumbnail-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-25050" data-id="25050" type="checkbox"> <span></span> <label for="compare-25050">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/" title="Maropost Marketing Cloud"> <span>9. </span> Maropost Marketing Cloud </a> </h4> <span>Our score: <span class="blue">9.0</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">95%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Maropost is a marketing automation tool that enhances multi-channel customer engagements through unified audience data. It allows you to map out a customer's journey through a campaign with its journey builder, customizable forms, and drag-and-drop interface. The platform's reporting accounts for the entire marketing process in real-time. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2ZyZXNobWFya2V0ZXIv"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Freshmarketer reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2021/08/freshmarketer-logo-small-1.png 186w, https://s.financesonline.com/uploads/2021/08/freshmarketer-logo-small-1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-104384" data-id="104384" type="checkbox"> <span></span> <label for="compare-104384">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/freshmarketer/" title="Freshmarketer"> <span>10. </span> Freshmarketer </a> </h4> <span>Our score: <span class="blue">8.8</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2ZyZXNobWFya2V0ZXIv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21haWxlcmxpdGUv"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="MailerLite reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/01/vpdbd228d888009eafb9304609e8cb0ec7.png 186w, https://s.financesonline.com/uploads/2020/01/vpdbd228d888009eafb9304609e8cb0ec7-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-50436" data-id="50436" type="checkbox"> <span></span> <label for="compare-50436">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/mailerlite/" title="MailerLite"> <span>11. </span> MailerLite </a> </h4> <span>Our score: <span class="blue">9.0</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">89%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An automated email marketing platform with powerful features for optimizing email campaigns. Using MailerLite, marketers can create dynamic, engaging email campaigns and set up workflows for automated email delivery. Built-in reports also provide data-backed insights into campaign results and metrics such as unsubscriber count and bounce rate. All these features come in an intuitive, visual interface for hassle-free use and onboarding. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL21haWxlcmxpdGUv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3NlbmRpbmJsdWUtZW1haWwv"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Sendinblue Email reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2023/11/Brevo-small-thumbnail.png 186w, https://s.financesonline.com/uploads/2023/11/Brevo-small-thumbnail-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-14669" data-id="14669" type="checkbox"> <span></span> <label for="compare-14669">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/sendinblue-email/" title="Sendinblue Email"> <span>12. </span> Sendinblue Email </a> </h4> <span>Our score: <span class="blue">9.3</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">N/A</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A comprehensive email and SMS marketing campaign tool that lets you build and expand your audience for more conversions. It also empowers companies to build and grow customer relationships via email campaigns, comprehensive workflows, SMS campaigns, personalized signup forms, and customized landing pages.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> </div> <div class="category__rank-sort category__rank-sort--mobile-show"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png 1x, https://financesonline.com/media/themes/fot/dist/img/why-smaller@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> Order by: <div class="category__rank-dd nice-dropdown" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="820" data-size="small_business" data-count="12" data-taxonomy="category_apps"> <span>Sponsored</span> <ul> <li data-sort="sponsored">Sponsored</li> <li data-sort="score">Score</li> <li data-sort="user-reviews">User Score</li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="category__sidebar col col--25 col--sm content-visibility"> <div class="category__categories mini-hide"> <h4>Similar Categories:</h4> <p>In the event you didn't find just the solution you were looking for here's a list of various categories similar to Marketing Automation Software for B2B that you might want to browse through:</p> <ul> <li><a href="/c/marketing-automation-software/" title="Marketing Automation Software">Marketing Automation Software</a><li><a href="/c/marketing-automation-software/free/" title="Free Marketing Automation Software">Free Marketing Automation Software</a><li><a href="/c/marketing-automation-software/b2c/" title="Marketing Automation Software for B2C">Marketing Automation Software for B2C</a><li><a href="/c/marketing-automation-software/small-business/" title="Marketing Automation Software for Small Business">Marketing Automation Software for Small Business</a> </ul> </div> </div> </div> <div class="order-3 content-visibility"> <div class="main-container"> <div class="col col--75 col--sm"> <div class="category__content"> <img width="1000" height="483" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload toc-img" alt="Marketing Automation Software for B2B Guide" sizes="(max-width: 1000px) 100vw, 1000px" data-srcset="https://s.financesonline.com/uploads/2022/03/marketing-automation-b2b-1.png 1000w, https://s.financesonline.com/uploads/2022/03/marketing-automation-b2b-1-300x145.png 300w, https://s.financesonline.com/uploads/2022/03/marketing-automation-b2b-1-768x371.png 768w, https://s.financesonline.com/uploads/2022/03/marketing-automation-b2b-1-93x45.png 93w" /> </div> </div> </div> <div class="main-container"> <div class="col col--75 col--sm"> <h3 class="toc-header margin">Table of contents</h3> </div> <div class="clearfix"></div> </div> <div class="main-container"> <div class="col col--75 col--sm"> <div class="category__sections toggle"> <div class="article-section"> <div class="article-section__text"> <p>B2B marketing automation software solutions bridge any gaps in operations and ensure that all the stages of workflows are enacted. In the right hands, it is a reliable assistant for highlighting unique selling propositions, connecting with captive audiences, and adding enticing context to selling. This leads to increased revenues and improved ROI rates. Furthermore, you can forge meaningful relationships with your customers.</p> </div> </div><div class="article-section"> <h3 id="get-to-know-each-product-with-free-trial"><span class="cat-icon cat-icon--free-trial"></span>Get to know each product with free trial</h3> <div class="article-section__text"> <p>Marketing automation may bear the capacity to impart convenience in workflows and shorten or eliminate low-level tasks, but its adoption might pose a challenge, especially for people who are not accustomed to handling sophisticated digital solutions. And this unfamiliarity costs time and money, both of which could have been dedicated to promotions and nurturing leads. However, should automation be leveraged properly, its benefits improve businesses operationally and revenue-wise.</p> <p>As such, there is a quick way to get familiarized with how B2B marketing automation software and make it work for your business without costing you any money: taking advantage of free trials, demos, and free plans. Demos provide a detailed overview of a product’s major features through useful demonstrations. Free trials, on the other hand, let you experience the product and learn how to use functionalities like building workflows and automating tasks for a limited time. Meanwhile, a free plan affords you ownership of the software, which means you can use it for the long haul should you find its functionalities instrumental for your operations.</p> <p>The good news is most top-tier platforms have demos and some furnish onboarding procedures by which users will be assisted in learning how to properly leverage each functionality. This eliminates any confusion surrounding the software and underscores its value, which serves as assurance when electing to upgrade to a paid plan. The ideal course of action is to avail of the free trials, demos, or free plans of the products with the highest ratings. You can start with the best B2B marketing automation software on the market: <a href="https://reviews.financesonline.com/p/freshmarketer/">Freshmarketer</a>, <a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>, <a href="https://reviews.financesonline.com/p/monday/">monday.com</a>, <a href="https://reviews.financesonline.com/p/marketing-creatio/">Marketing Creatio</a>, <a href="https://reviews.financesonline.com/p/omnisend/">Omnisend</a>, <a href="https://reviews.financesonline.com/p/unbounce/">Unbounce</a>, <a href="https://reviews.financesonline.com/p/engagebay/">EngageBay</a>, and <a href="https://reviews.financesonline.com/p/mobile-text-alerts/">Mobile Text Alerts</a>.</p> </div> </div><div class="article-section"> <h3 id="targeted-businesses"><span class="cat-icon cat-icon--targeted-businesses"></span>Targeted Businesses</h3> <div class="article-section__text"> <p>Marketing automation software is a flexible and scalable solution, which is why businesses of all sizes stand to benefit from it. At the end of the day, optimization raises a company’s operational value and eventually increases returns. However, while the need for automation is close to universal in the marketing space, the manner in which it is utilized in various business scales is profoundly different. After all, an organization’s needs tend to shift as its operations expand.</p> <p>To illustrate a clearer picture, we’ve fleshed out scenarios that stress the need for B2B marketing automation software for each business scale:</p> <ul> <li><strong>Small businesses looking to establish a better marketing system.</strong> Small businesses and startups tend to start with barebones operations, gradually improving as they gain more ground. Marketing is a part of this and automation can do wonders for budding operations. B2B marketing automation platforms enable them to simulate then improve on their marketing process, streamlining routine tasks and pain points in previous workflows.</li> <li><strong>Medium businesses aiming to nurture leads better.</strong> Some mid-sized firms have a constant need to increase conversions since the competition is stiff at this scale. Integrated marketing automation systems help here. Many platforms have solutions that carry or integrate with CRM systems. When leads have been funneled, they are segmented by the platform and have their customer journeys mapped out and automated. This greatly increases operational efficiency.</li> <li><strong>Large businesses that require better marketing intelligence.</strong> Large enterprises already have sophisticated marketing initiatives in place. Automation is still highly relevant, but it might find a bigger use for the powerful analytics engines that marketing automation platforms are equipped with. After enterprises simulate their marketing workflows on the system, it generates highly detailed reports that measure the performance of past and present strategies. This empowers them to vastly improve on their marketing initiatives thereafter.</li> </ul> </div> </div><div class="article-section"> <h3 id="what-are-examples-of-marketing-automation-software-for-b2b"><span class="cat-icon cat-icon--examples"></span>What are Examples of Marketing Automation Software for B2B?</h3> <div class="article-section__text"> <ul> <li><a href="https://reviews.financesonline.com/p/freshmarketer/">Freshmarketer</a>: One of the leading B2B marketing automation platforms for streamlining most marketing processes and offering insights into customer behavior.</li> <li><a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>: A dynamic marketing automation system that enables users to manage various forms of marketing content and raise conversions.</li> <li><a href="https://reviews.financesonline.com/p/monday/">monday.com</a>: A multifunctional tool that unifies marketing automation, task management, sales, communication solutions, and portfolio management into one platform.</li> <li><a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/">Maropost Marketing Cloud</a>: A powerful marketing automation system that maps out customer journeys and enhances multichannel engagement.</li> <li><a href="https://reviews.financesonline.com/p/marketing-creatio/">Marketing Creatio</a>: A versatile marketing automation tool for nurturing leads and building and automating marketing campaign workflows.</li> <li><a href="https://reviews.financesonline.com/p/omnisend/">Omnisend</a>: A flexible marketing automation platform for optimizing and automating multichannel marketing workflows and improving lead capture rates.</li> </ul> </div> </div><div class="article-section"> <h3 id="types-of-marketing-automation-software-for-b2b"><span class="cat-icon cat-icon--types"></span>Types of Marketing Automation Software for B2B</h3> <div class="article-section__text"> <p>While B2B marketing automation software solutions are all used for building and automating workflows, they diverge when it comes to the features surrounding automation. Some systems are dedicated marketing solutions that offer a variety of integrations for flexible use while others relegate automation into a module of a bigger system, say, a project management platform or collaboration software. Another major difference is in deployment along with the implications for each deployment type:</p> <ul> <li><strong>Cloud-hosted marketing automation systems.</strong> These platforms afford universal access and do not require clients to update them or spend for maintenance. As such, many of the systems that come with free plans are of this deployment type.</li> <li><strong>Software-as-a-service (SaaS) marketing automation systems.</strong> Typically, these platforms are exclusively maintained, updated, and hosted by the vendor. So that the vendor can recoup the charges, the platform often comes with monthly fees.</li> <li><strong>On-premise marketing automation systems.</strong> These platforms, covered by a single license, tend to have complex setups and sometimes require hardware installations. Platforms belonging to this type are normally the priciest.</li> </ul> </div> </div><div class="article-section"> <h3 id="key-features-of-marketing-automation-software-for-b2b"><span class="cat-icon cat-icon--key-features"></span>Key Features of Marketing Automation Software for B2B</h3> <div class="article-section__text"> <p>Even though the features surrounding automation tend to differ, many of the leading B2B marketing automating software solutions share a host of commonalities. These features collectively optimize marketing workflows, help nurture leads, boost the marketing reach of users, raise conversions, and increase returns:</p> <ul> <li><strong>Email Marketing.</strong> Many marketing automation platforms enable users to assign leads into groups and cue the system to automatically send targeted emails to groups or multiple individuals in one go.</li> <li><strong>Online Marketing.</strong> Automation platforms empower marketing campaigns by allowing marketing managers to include, sequence, and schedule posts for various promotional channels into the workflow. These include social media, blogs, email, and apps.</li> <li><strong>Lead Generation.</strong> Some platforms have built-in CRM features while others integrate with reputable CRM systems to enable marketers to touch base with more potential customers.</li> <li><strong>Lead Management.</strong> Most top-tier platforms allow you to classify leads and apply specific marketing strategies per group, with an automated workflow branch often dedicated to each. This helps when promoting different product lines to their respective segments.</li> <li><strong>Reports and Analytics.</strong> Leveraging analytics, most platforms generate highly detailed reports that quantify various aspects of campaign performance as well as other important factors such as conversion rates and revenues.</li> <li><strong>Resource Management.</strong> The leading systems enable managers to plan, schedule, and allocate company assets such as funds, technology, equipment, and manpower. This feature covers all the needs for a campaign’s various stages, including materials for on-ground events.</li> <li><strong>Social Marketing.</strong> This feature is a staple of marketing automation solutions since it taps into the massive social media audience. It automates scheduled posts for various social media sites and sends reminders concerning paid ads or posts that need to be boosted.</li> <li><strong>Landing Pages.</strong> Upon generating leads, marketers need a standalone webpage that potential customers will visit to sign up or purchase products. This is called a landing page, and many B2B marketing automation platforms carry this feature.</li> <li><strong>A/B Testing.</strong> Also known as split testing, this feature enables marketers to segregate the market according to their chosen factors, from demographic variables to perceived preferences. This can determine the results of campaigns or prototypes on test markets, presenting information on factors like click rates, site visits, and drop-offs.</li> <li><strong>Mobile Optimization.</strong> Most people use smartphones, which is why this feature comes with most marketing automation platforms. It enables users to use the platform on their mobile devices.</li> <li><strong>API.</strong> A lot of automation platforms are structurally configured as API systems. The reason for this is API frameworks allow users to customize integrations with other apps and adjust them according to the exact needs of marketing operations.</li> </ul> </div> </div><div class="article-section"> <h3 id="benefits-of-marketing-automation-software-for-b2b"><span class="cat-icon cat-icon--benefits"></span>Benefits of Marketing Automation Software for B2B</h3> <div class="article-section__text"> <p>Using a B2B marketing automation system comes with countless benefits, and perhaps the most prevalent one would be operational efficiency. Since it enables managers to plot out and automate the marketing workflows, many low-level tasks will be annexed by simplified versions of bigger tasks while some recurring processes will be performed automatically by the system. Besides this, a marketing automation platform has other equally significant benefits:</p> <ul> <li><strong>It enforces consistency in your marketing strategy.</strong> Leveraging a marketing automation platform results in consistency because the workflows built in the system serve as the backbone of all marketing tasks. It shows your staff the sequential order of stages and tasks. Moreover, the software automatically performs certain tasks like calculations, data migration, scheduling social media posts, sending emails, and the like.</li> <li><strong>It helps you to build meaningful relationships with customers.</strong> Using a marketing automation system leads to a deeper understanding of your customers’ preferences. How so? The software can group people together based on demographical and historical data. It also generates reports that show the campaigns, products, and deals that certain groups prefer. As such, you would know how to satisfy your markets better.</li> <li><strong>It maximizes your assets.</strong> A marketing automation system lets managers plot out the people who will work on every stage of the workflow as well as the amount of work each individual is set to take on. Those left with light jobs can be tasked to work on other aspects of marketing like logistics, coordination with suppliers, and the like. This enables your office to adopt a utilitarian approach to marketing and other related activities.</li> <li><strong>It saves you time.</strong> Marketing automation systems optimize operational workflows, simplifying complex tasks, eliminating a lot of manual work, and merging smaller tasks with larger ones. With the processes shortened, you will have more time on your hands.</li> <li><strong>It saves you money.</strong> Since marketing automation platforms promote operational efficiency, the budget allocations will be more exact, thus reducing or eliminating unnecessary expenditures. Plus, by being on top of work procedures, you will see how much manpower you need for each campaign. The likelihood of hiring too many people will plummet.</li> <li><strong>It thoroughly quantifies the performance of campaigns.</strong> All marketing automation systems worth their salt are equipped with powerful analytics engines, capable of measuring the various aspects of campaign performance. But the reporting does not stop there. The systems also track the performance of previous campaigns so you can plan the upcoming ones better.</li> </ul> </div> </div><div class="article-section"> <h3 id="latest-trends"><span class="cat-icon cat-icon--latest-trends"></span>Latest Trends</h3> <div class="article-section__text"> <ul> <li><strong>More Developed AI.</strong> The use of AI has come a long way, from simply powering chatbots and scanning data to the flexible intelligence tool that it is today. Currently, it’s being leveraged for marketing and content creation, and its uses will further expand in the near future.</li> <li><strong>Omnichannel Solutions Will Become the Norm.</strong> The rapid advancement of digital technology calls for expanded reach online. As such, many business and marketing tools often have omnichannel solutions for communication, and these would likely become staple features in newer platforms.</li> <li><strong>Increased Relevancy for Predictive Lead Scoring.</strong> Not everyone shares the same buying propensity, thus more information is necessary to properly qualify the needs of customers based on demographics and their consumer behavior. Predictive lead scoring supplies that information and its reports act as references for marketing strategies. With this, it’ll be leveraged by more platforms.</li> </ul> </div> </div><div class="article-section"> <h3 id="potential-issues"><span class="cat-icon cat-icon--potential-issues"></span>Potential Issues</h3> <div class="article-section__text"> <p>Despite its high value to marketing operations, marketing automation software solutions are not without their shortcomings. And at the center of its potential issues is the unfamiliarity with using a sophisticated digital solution, especially one that touches on all areas of marketing and brings forth sweeping changes. To give you a clearer picture, here are the exact possible concerns:</p> <ul> <li><strong>Limited Adoption.</strong> It’s one thing to marvel at marketing automation software’s capabilities, and it’s certainly another to reconfigure your entire operations to accommodate the software’s sweeping workflow changes. This is why some users only end up utilizing surface-level functionalities like content management and mass mailers.</li> <li><strong>High Costs.</strong> Any sophisticated piece of technology comes with hefty costs, and B2B marketing automation is no exception. Sure, there are platforms with affordable plans on the market, but drastically shifting workflows could lead to more expenses.</li> <li><strong>Content Shortage.</strong> A properly utilized marketing automation system vastly increases efficiency that users might eventually wind up running out of content to post on various channels. This underscores the need for well-planned, well-defined campaigns. Luckily, a lot of platforms also have solutions to achieve those.</li> </ul> </div> </div> </div> </div> <div class="clearfix"></div> </div> </div> <div id="category-related-resources" class="category__related order-4 content-visibility"> <div class="main-container"> <div class="col col--75 col--sm"> <h3>Related Resources</h3> <ul> <li><a href="/affordable-marketing-automation-software-marketo-and-pardot-alternatives/" title="Affordable Marketing Automation Software: Marketo and Pardot Alternatives">Affordable Marketing Automation Software: Marketo and Pardot Alternatives</a></li> <li><a href="/how-much-does-marketing-automation-software-cost-comparison-of-pricing-plans/" title="How Much Does Marketing Automation Software Cost? Comparison of Pricing Plans">How Much Does Marketing Automation Software Cost? 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A Guide to Its Features, Benefits, Pricing and More</a></li> </ul> </div> </div> <div class="clearfix"></div> </div> <div class="category category--white order-5 content-visibility"> <div class="main-container"> <div class="category__content category__content--margin col col--75 col--sm"> <h3>List of Marketing Automation Software for B2B Companies</h3> <div class="soft__list"> <div class="pull-right"> <p>Order by:</p> <div id="soft-dd" class="soft__list__dd" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="820" data-count="15" data-taxonomy="category_apps"> <span>Newest</span> <ul> <li data-sort="newest">Newest</li> <li data-sort="score">Score</li> <li data-sort="user-reviews">User Score</li> </ul> </div> <div class="clearfix"></div> </div> <div id="soft-table" class="soft__table"> <div class="soft__head"> <div class="col col--33 s-name"> Product name: </div> <div class="col col--20 s-cat"> Category: </div> <div class="col col--10 s-ss"> Smart Score: </div> <div class="col col--10 s-price"> Price: </div> <div class="col col--10 s-us"> User Satisf. </div> <div class="col col--16 s-ur"> User reviews: </div> <div class="clearfix"></div> </div> <div id="soft-table-products"> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/" title="HubSpot Marketing Hub" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing Hub reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w" /> </div> <p>HubSpot Marketing Hub</p> </a> <div class="col col--20 s-cat "> Marketing Automation Software for B2B </div> <div class="col col--10 s-ss"> 9.5 </div> <div class="col col--10 s-price"> free </div> <div class="col col--10 s-us"> 98% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>16 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/brevo/" title="Brevo" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Brevo reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2023/11/Brevo-small-thumbnail-93x48.png 93w, https://s.financesonline.com/uploads/2023/11/Brevo-small-thumbnail.png 186w" /> </div> <p>Brevo</p> </a> <div class="col col--20 s-cat "> Marketing Automation Software for B2B </div> <div class="col col--10 s-ss"> 9.3 </div> <div class="col col--10 s-price"> $25 </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/brevo/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>14 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/leadsbridge/" title="LeadsBridge" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="LeadsBridge reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2023/01/LeadsBridge-small-thum-93x48.png 93w, https://s.financesonline.com/uploads/2023/01/LeadsBridge-small-thum.png 186w" /> </div> <p>LeadsBridge</p> </a> <div class="col col--20 s-cat "> Marketing Automation Software for B2B </div> <div class="col col--10 s-ss"> 8.5 </div> <div class="col col--10 s-price"> $22 </div> <div class="col col--10 s-us"> 97% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/leadsbridge/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/zoho-marketing-automation/" title="Zoho Marketing Automation" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Zoho Marketing Automation reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2023/07/Small-Thumbnail-Zoho-Marketing-Automation-93x48.png 93w, https://s.financesonline.com/uploads/2023/07/Small-Thumbnail-Zoho-Marketing-Automation.png 186w" /> </div> <p>Zoho Marketing Automation</p> </a> <div class="col col--20 s-cat "> Marketing Automation Software for B2B </div> <div class="col col--10 s-ss"> 9.0 </div> <div class="col col--10 s-price"> $23 </div> <div class="col col--10 s-us"> 98% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/zoho-marketing-automation/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/mobile-text-alerts/" title="Mobile Text Alerts" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Mobile Text Alerts reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2021/01/mobile-text-alerts-icon-93x48.png 93w, https://s.financesonline.com/uploads/2021/01/mobile-text-alerts-icon.png 186w" /> </div> <p>Mobile Text Alerts</p> </a> <div class="col col--20 s-cat "> Marketing Automation Software for B2B </div> <div class="col col--10 s-ss"> 8.6 </div> <div class="col col--10 s-price"> $24 </div> <div class="col col--10 s-us"> 94% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/mobile-text-alerts/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/marketing-creatio/" title="Marketing Creatio" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Marketing Creatio reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/11/creatio-logo-2-93x48.png 93w, https://s.financesonline.com/uploads/2020/11/creatio-logo-2.png 186w" /> </div> <p>Marketing Creatio</p> </a> <div class="col col--20 s-cat "> Marketing Automation Software for B2B </div> <div class="col col--10 s-ss"> 9.3 </div> <div class="col col--10 s-price"> $40 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/marketing-creatio/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>2 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/omnisend/" title="Omnisend" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Omnisend reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-93x48.png 93w, https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-300x155.png 300w, https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-232x120.png 232w" /> </div> <p>Omnisend</p> </a> <div class="col col--20 s-cat "> Marketing Automation Software for B2B </div> <div class="col col--10 s-ss"> 9.1 </div> <div class="col col--10 s-price"> $16 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/omnisend/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>14 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/engagebay/" title="EngageBay" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="EngageBay reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2018/10/Engagebay-Logo-1-1-93x48.png 93w, https://s.financesonline.com/uploads/2018/10/Engagebay-Logo-1-1.png 186w" /> </div> <p>EngageBay</p> </a> <div class="col col--20 s-cat "> Marketing Automation Software for B2B </div> <div class="col col--10 s-ss"> 8.9 </div> <div class="col col--10 s-price"> Free </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/engagebay/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>44 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/freshmarketer/" title="Freshmarketer" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Freshmarketer reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2021/08/freshmarketer-logo-small-1-93x48.png 93w, https://s.financesonline.com/uploads/2021/08/freshmarketer-logo-small-1.png 186w" /> </div> <p>Freshmarketer</p> </a> <div class="col col--20 s-cat "> Marketing Automation Software for B2B </div> <div class="col col--10 s-ss"> 8.8 </div> <div class="col col--10 s-price"> $19 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/freshmarketer/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>14 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/monday/" title="monday.com" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="monday.com reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2018/01/monday1-93x48.png 93w, https://s.financesonline.com/uploads/2018/01/monday1.png 200w" /> </div> <p>monday.com</p> </a> <div class="col col--20 s-cat "> Marketing Automation Software for B2B </div> <div class="col col--10 s-ss"> 9.8 </div> <div class="col col--10 s-price"> $8 </div> <div class="col col--10 s-us"> 99% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/monday/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>26 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/activetrail/" title="ActiveTrail" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="ActiveTrail reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/ActiveTrail-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/ActiveTrail-logo2.png 186w" /> </div> <p>ActiveTrail</p> </a> <div class="col col--20 s-cat "> Marketing Automation Software for B2B </div> <div class="col col--10 s-ss"> 9.1 </div> <div class="col col--10 s-price"> $7 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/activetrail/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>10 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/leadsquared-marketing-automation/" title="LeadSquared Marketing Automation" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="LeadSquared Marketing Automation reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/leadsquared-logo2-1-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/leadsquared-logo2-1.png 186w" /> </div> <p>LeadSquared Marketing Automation</p> </a> <div class="col col--20 s-cat "> Marketing Automation Software for B2B </div> <div class="col col--10 s-ss"> 9.1 </div> <div class="col col--10 s-price"> $200 </div> <div class="col col--10 s-us"> 94% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/leadsquared-marketing-automation/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>26 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/mailerlite/" title="MailerLite" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="MailerLite reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/01/vpdbd228d888009eafb9304609e8cb0ec7-93x48.png 93w, https://s.financesonline.com/uploads/2020/01/vpdbd228d888009eafb9304609e8cb0ec7.png 186w" /> </div> <p>MailerLite</p> </a> <div class="col col--20 s-cat "> Marketing Automation Software for B2B </div> <div class="col col--10 s-ss"> 9.0 </div> <div class="col col--10 s-price"> $10 </div> <div class="col col--10 s-us"> 89% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/mailerlite/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>39 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/hubspot-marketing/" title="HubSpot Marketing" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w" /> </div> <p>HubSpot Marketing</p> </a> <div class="col col--20 s-cat "> Marketing Automation Software for B2B </div> <div class="col col--10 s-ss"> 9.5 </div> <div class="col col--10 s-price"> free </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/hubspot-marketing/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>15 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/unbounce/" title="Unbounce" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" 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class="fot-pagination"><div class="fot-pagination__inner"><span class="mini-hide">Page 1 of 3</span><span class="fot-pagination__item fot-pagination__item--disabled">1</span><a class="fot-pagination__item" href="?page=2">2</a><a class="fot-pagination__item" href="?page=3">3</a><a class="fot-pagination__item fot-pagination__item--last" href="?page=3">Last 禄</a><div class="clearfix"></div></div></div> <h3>Things to consider when you invest in a SaaS</h3> <p>SaaS software provides many advantages such as easy setup, access, and integration as well as data security. To pick the right solution for your requirements, you need to do your groundwork thoroughly. To start, begin with the following tips to consider and analyze the various apps:</p> <p>Know your needs: First, be clear about your organization鈥檚 needs and requirements. Why do you need to spend on a SaaS solution? What tasks and objectives do you intend to achieve with the software? If you are clear about your needs, you can easily find a suitable solution that fulfills them.</p> <p>Compare features and price: Make a shortlist of SaaS solutions that offer the functionality you need and are within your budget. Peruse online reviews of the shortlisted programs to get an idea of what each one offers.</p> <p>Use the free trial and extend it if necessary: Subscribe to the free trials of the shortlisted solutions and check out their tools firsthand. This will help you to understand if the system provides what you need to boost your firm鈥檚 efficiency and productivity. Ask for an extension of the free trial if the time is too short to learn about the solution鈥檚 effectiveness.</p> <p>Talk to the vendor: Finally, talk to each provider about the help and support they can offer. Try to negotiate the cost and get discounts. Ask about the training and consultation they offer to help you to utilize the application efficiently.</p> <div class="fot-faq"> <h3><span class="icon icon--faq"></span>Frequently asked questions about Marketing Automation Software for B2B</h3> <div class="fot-faq__item"> <a href="#">What is the best marketing automation software for B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q1"> <p><a href="https://reviews.financesonline.com/p/freshmarketer/">Freshmarketer</a> is regarded as the best B2B marketing automation software for its effective end-to-end solutions and its ability to thoroughly personalize customer experiences.</p> <p>The platform streamlines marketing workflows and campaigns by enabling users to map out operations and customer journeys through an easy-to-use drag-and-drop interface and then automates all processes. It also raises customer engagement with its multichannel support and AI chatbots and allows you to manage different types of content. What鈥檚 more, it furnishes landing pages and monitors the traffic and visitor behavior on the sites. Operational efficiency is assured if the platform is properly utilized.</p> </div> </div> <div class="fot-faq__item"> <a href="#">What are the benefits of marketing automation software for B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q2"> <p>Marketing automation platforms bring a multitude of advantages to businesses of all scales and various industries. Here are a few of them:</p> <ul> <li><strong>Consistency in marketing strategies.</strong> The workflows built on the system act as backbones of campaigns while automation ensures that the tasks that comprise each workflow stage are accelerated.</li> <li><strong>Get to know your clients better.</strong> B2B marketing automation platforms enable users to segregate customers based on demographics and buying behavior. Through analytics, commonalities between customers and their preferences can be determined.</li> <li><strong>Maximizes your assets.</strong> A marketing automation system allows you to allocate budgets, assign tasks to team members, determine the team size per campaign, and monitor campaign performance to see if more or fewer resources are required.</li> <li><strong>Saves time.</strong> Marketing automation tools simplify complex tasks and eliminate low-level ones that can be merged with larger jobs. This frees up more time for your team.</li> <li><strong>Saves money.</strong> Marketing automation systems monitor the flow of money per campaign as well as conversions. It reduces or eliminates the likelihood of unquantified expenditures.</li> <li><strong>Insightful reporting.</strong> Marketing automation solutions leverage powerful analytics to generate detailed reports on campaign performance, consumer behavior, conversion rates, click rates and drop-off rates on landing pages, customer demographics, revenues, and so much more.</li> </ul> </div> </div> <div class="fot-faq__item"> <a href="#">What are the features of marketing automation software for B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q3"> <p>The toolsets of highly regarded marketing software solutions share a host of commonalities, which include:</p> <ul> <li><strong>Email Marketing.</strong> Marketing automation systems let you segregate your customer base into groups and email ads, promos, and information on the latest products to each group.</li> <li><strong>Online Marketing.</strong> Marketing automation platforms enable you to leverage different types of content, like blogs and social media, and schedule their automated postings on the interface.</li> <li><strong>Lead Management.</strong> The software can track consumer behavior and preferences based on their internet activity and campaign responses. Insights gleaned from this are leveraged for more effective campaign strategies.</li> <li><strong>Comprehensive Reporting.</strong> All data gathered and processed by the system, including custom tracked KPIs, are turned into detailed reports, which empower succeeding strategies. Some platforms even have predictive capabilities to infer the success rates of planned campaigns.</li> <li><strong>Resource Management.</strong> Aside from enabling you to apportion assets like manpower and finances to each campaign, marketing automation platforms track the utilization of each resource.</li> <li><strong>Social Marketing.</strong> Marketing automation platforms increase the social media presence of campaigns and serviced brands by allowing users to incorporate various social media sites into workflows, with their posting processes automated.</li> <li><strong>Lead Generation.</strong> Landing pages, SEO, and social media and email tools allow marketing automation systems to draw potential customers to brands.</li> <li><strong>Landing Pages.</strong> Marketing automation systems furnish customizable landing pages through which users can attract potential customers to sign up, avail of promos, or purchase products.</li> <li><strong>A/B Testing.</strong> Proper market segmentation can be performed through A/B testing, which measures the responses and buying potential of different customer groups. This feature is offered by many marketing automation systems.</li> <li><strong>Mobile Optimization.</strong> Most platforms are accessible and usable via mobile, which is a huge advantage for jobs that require fieldwork.</li> <li><strong>API.</strong> Platforms with an API framework enable users to customize their integrations based on a company鈥檚 exact needs</li> </ul> </div> </div> <div class="fot-faq__item"> <a href="#">What is the easiest marketing automation software for B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q4"> <p>Having an expansive toolset is the norm in the marketing automation realm. However, not all platforms afford you an easy time learning and adopting its functionalities. As such, we have identified three software solutions that make things simple for users amid their highly sophisticated features:</p> <ul> <li><a href="https://reviews.financesonline.com/p/monday/">monday.com</a>. This platform鈥檚 drag-and-drop interface lets you easily put together workflows not just for marketing but also for the other aspects of your business like sales, accounting, and project management. In addition, it provides a plethora of workflow templates to make the process even simpler.</li> <li><a href="https://reviews.financesonline.com/p/marketing-creatio/">Marketing Creatio</a>. This system employs a set of no-code and low-code tools that add depth to customization and make their utilization simple for new users, including those who are not tech-savvy. Furthermore, Creatio has a library of customizable templates to flatten its learning curve further.</li> <li><a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>. HubSpot Marketing paired its advanced features with an interface that鈥檚 easy to master. It brandishes drag-and-drop functionality and deep customization features to incorporate corporate branding schemes. Moreover, the platform is known for having exceptional customer support, so any hitches in using the software can quickly be ironed out.</li> </ul> </div> </div> <div class="fot-faq__item"> <a href="#">What is a good free marketing automation software for B2B to use? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q5"> <p>The best software deals come with affordable rates, and it doesn鈥檛 get any more reasonable than the free plans some vendors provide. Fortunately, a lot of the top B2B marketing automation software solutions don鈥檛 come with a price tag for their basic plans.</p> <ul> <li><a href="https://reviews.financesonline.com/p/freshmarketer/">Freshmarketer</a>. Freshmarketer鈥檚 free plan offers a lot, which is why it鈥檚 ideal for small to mid-sized firms. For no cost, users can streamline marketing activities like tasks, appointments, and note-taking. In addition, you can conduct email marketing campaigns and leverage CRM and lead management tools that allow up to 100 base contacts.</li> <li><a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing.</a> HubSpot Marketing鈥檚 free version appears like a paid plan given its numerous offerings. When you sign up for a free plan, you get tools for contact management, ad management, managing conversation bots, and team email. Moreover, it offers customizable forms and reporting dashboards that generate contact and company insights.</li> <li><a href="https://reviews.financesonline.com/p/monday/">monday.com</a>. monday.com鈥檚 free plan may only accommodate two seats, but those individuals wield considerable power. They get to leverage unlimited boards and documents, more than 200 templates, and more than 20 column types. As such, they can assemble and streamline an unlimited number of workflows for countless campaigns. Should you wish to upgrade to the most affordable plan that enables automation, you鈥檒l pay only $30/month.</li> </ul> </div> </div> </div> <script type="application/ld+json">{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the best marketing automation software for B2B? ", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q1", "text": "<p><a href=\"https://reviews.financesonline.com/p/freshmarketer/\">Freshmarketer</a> is regarded as the best B2B marketing automation software for its effective end-to-end solutions and its ability to thoroughly personalize customer experiences.</p>\n<p>The platform streamlines marketing workflows and campaigns by enabling users to map out operations and customer journeys through an easy-to-use drag-and-drop interface and then automates all processes. It also raises customer engagement with its multichannel support and AI chatbots and allows you to manage different types of content. What\u2019s more, it furnishes landing pages and monitors the traffic and visitor behavior on the sites. Operational efficiency is assured if the platform is properly utilized.</p>\n" } }, { "@type": "Question", "name": "What are the benefits of marketing automation software for B2B?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q2", "text": "<p>Marketing automation platforms bring a multitude of advantages to businesses of all scales and various industries. Here are a few of them:</p>\n<ul>\n<li><strong>Consistency in marketing strategies.</strong> The workflows built on the system act as backbones of campaigns while automation ensures that the tasks that comprise each workflow stage are accelerated.</li>\n<li><strong>Get to know your clients better.</strong> B2B marketing automation platforms enable users to segregate customers based on demographics and buying behavior. Through analytics, commonalities between customers and their preferences can be determined.</li>\n<li><strong>Maximizes your assets.</strong> A marketing automation system allows you to allocate budgets, assign tasks to team members, determine the team size per campaign, and monitor campaign performance to see if more or fewer resources are required.</li>\n<li><strong>Saves time.</strong> Marketing automation tools simplify complex tasks and eliminate low-level ones that can be merged with larger jobs. This frees up more time for your team.</li>\n<li><strong>Saves money.</strong> Marketing automation systems monitor the flow of money per campaign as well as conversions. It reduces or eliminates the likelihood of unquantified expenditures.</li>\n<li><strong>Insightful reporting.</strong> Marketing automation solutions leverage powerful analytics to generate detailed reports on campaign performance, consumer behavior, conversion rates, click rates and drop-off rates on landing pages, customer demographics, revenues, and so much more.</li>\n</ul>\n" } }, { "@type": "Question", "name": "What are the features of marketing automation software for B2B? ", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q3", "text": "<p>The toolsets of highly regarded marketing software solutions share a host of commonalities, which include:</p>\n<ul>\n<li><strong>Email Marketing.</strong> Marketing automation systems let you segregate your customer base into groups and email ads, promos, and information on the latest products to each group.</li>\n<li><strong>Online Marketing.</strong> Marketing automation platforms enable you to leverage different types of content, like blogs and social media, and schedule their automated postings on the interface.</li>\n<li><strong>Lead Management.</strong> The software can track consumer behavior and preferences based on their internet activity and campaign responses. Insights gleaned from this are leveraged for more effective campaign strategies.</li>\n<li><strong>Comprehensive Reporting.</strong> All data gathered and processed by the system, including custom tracked KPIs, are turned into detailed reports, which empower succeeding strategies. Some platforms even have predictive capabilities to infer the success rates of planned campaigns.</li>\n<li><strong>Resource Management.</strong> Aside from enabling you to apportion assets like manpower and finances to each campaign, marketing automation platforms track the utilization of each resource.</li>\n<li><strong>Social Marketing.</strong> Marketing automation platforms increase the social media presence of campaigns and serviced brands by allowing users to incorporate various social media sites into workflows, with their posting processes automated.</li>\n<li><strong>Lead Generation.</strong> Landing pages, SEO, and social media and email tools allow marketing automation systems to draw potential customers to brands.</li>\n<li><strong>Landing Pages.</strong> Marketing automation systems furnish customizable landing pages through which users can attract potential customers to sign up, avail of promos, or purchase products.</li>\n<li><strong>A/B Testing.</strong> Proper market segmentation can be performed through A/B testing, which measures the responses and buying potential of different customer groups. This feature is offered by many marketing automation systems.</li>\n<li><strong>Mobile Optimization.</strong> Most platforms are accessible and usable via mobile, which is a huge advantage for jobs that require fieldwork.</li>\n<li><strong>API.</strong> Platforms with an API framework enable users to customize their integrations based on a company\u2019s exact needs</li>\n</ul>\n" } }, { "@type": "Question", "name": "What is the easiest marketing automation software for B2B?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q4", "text": "<p>Having an expansive toolset is the norm in the marketing automation realm. However, not all platforms afford you an easy time learning and adopting its functionalities. As such, we have identified three software solutions that make things simple for users amid their highly sophisticated features:</p>\n<ul>\n<li><a href=\"https://reviews.financesonline.com/p/monday/\">monday.com</a>. This platform\u2019s drag-and-drop interface lets you easily put together workflows not just for marketing but also for the other aspects of your business like sales, accounting, and project management. In addition, it provides a plethora of workflow templates to make the process even simpler.</li>\n<li><a href=\"https://reviews.financesonline.com/p/marketing-creatio/\">Marketing Creatio</a>. This system employs a set of no-code and low-code tools that add depth to customization and make their utilization simple for new users, including those who are not tech-savvy. Furthermore, Creatio has a library of customizable templates to flatten its learning curve further.</li>\n<li><a href=\"https://reviews.financesonline.com/p/hubspot-marketing/\">HubSpot Marketing</a>. HubSpot Marketing paired its advanced features with an interface that\u2019s easy to master. It brandishes drag-and-drop functionality and deep customization features to incorporate corporate branding schemes. Moreover, the platform is known for having exceptional customer support, so any hitches in using the software can quickly be ironed out.</li>\n</ul>\n" } }, { "@type": "Question", "name": "What is a good free marketing automation software for B2B to use? ", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q5", "text": "<p>The best software deals come with affordable rates, and it doesn\u2019t get any more reasonable than the free plans some vendors provide. Fortunately, a lot of the top B2B marketing automation software solutions don\u2019t come with a price tag for their basic plans.</p>\n<ul>\n<li><a href=\"https://reviews.financesonline.com/p/freshmarketer/\">Freshmarketer</a>. Freshmarketer\u2019s free plan offers a lot, which is why it\u2019s ideal for small to mid-sized firms. For no cost, users can streamline marketing activities like tasks, appointments, and note-taking. In addition, you can conduct email marketing campaigns and leverage CRM and lead management tools that allow up to 100 base contacts.</li>\n<li><a href=\"https://reviews.financesonline.com/p/hubspot-marketing/\">HubSpot Marketing.</a> HubSpot Marketing\u2019s free version appears like a paid plan given its numerous offerings. When you sign up for a free plan, you get tools for contact management, ad management, managing conversation bots, and team email. Moreover, it offers customizable forms and reporting dashboards that generate contact and company insights.</li>\n<li><a href=\"https://reviews.financesonline.com/p/monday/\">monday.com</a>. monday.com\u2019s free plan may only accommodate two seats, but those individuals wield considerable power. They get to leverage unlimited boards and documents, more than 200 templates, and more than 20 column types. As such, they can assemble and streamline an unlimited number of workflows for countless campaigns. Should you wish to upgrade to the most affordable plan that enables automation, you\u2019ll pay only $30/month.</li>\n</ul>\n" } } ] }</script> <div class="category__author" style="display: flex;"> <div class="category__avatar"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://sip.financesonline.com/uploads/2020/07/nestor_gilbert.png?width=100&token=6ScUWugJRbB_avxvtDy53A" alt="Nestor Gilbert" class="lazyload"> </div> <div class="category__author__desc"> <h4>By <a href="/author/nestor/" title="Nestor Gilbert">Nestor Gilbert</a></h4> <p>Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.</p> </div> <div class="clearfix"></div> </div> </div> <div class="clearfix"></div> <p class="updated">Updated <time datetime="2024-11-19T08:20:14+00:00" title="2024-11-19T08:20:14+00:00">November 19, 2024</time></p> </div> </div> </div> </div> </div> </div>  <div id="why-fo-free" class="fot-modal why-fo-free-modal"> <div class="fot-modal__close"><span></span><span></span></div> <h3> <img width="30" height="30" class="why_fo_free_modal_img" alt="Why is FinancesOnline free?" srcset="https://financesonline.com/media/themes/fot/dist/img/information.png 1x,https://financesonline.com/media/themes/fot/dist/img/information@2x.png 2x" src="https://financesonline.com/media/themes/fot/dist/img/information.png"> Why is FinancesOnline free? </h3> <p>FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. 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