Preloaded - We do nice things

<!DOCTYPE html> <html> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://preloaded.com:80/","20120128171354","https://web.archive.org/","web","/_static/", "1327770834"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <script type="text/javascript"> // adds a class to <html> tag, allows JS specific styles to be added before main js+css loads, prevents 'jumping' of elements if JS state is different document.getElementsByTagName('html')[0].className = 'jsEnabled'; </script> <meta charset="utf-8"> <meta name="viewport" content="width=960"/> <meta name="description" content="A BAFTA award winning games studio making casual games with purpose"> <meta name="google-site-verification" content="mWzrbGGB9VMlvPKtxieCwHdAF7kqY5toiC5Ic5SUd_o"/> <title>Preloaded - We do nice things</title>  <style media="all"> @import '/web/20120128171354cs_/http://preloaded.com/site_media/css/reset.css'; </style> <style media="projection, screen"> @import '/web/20120128171354cs_/http://preloaded.com/site_media/css/style.css'; @import '/web/20120128171354cs_/http://preloaded.com/site_media/css/case_study.css'; @import '/web/20120128171354cs_/http://preloaded.com/site_media/css/blog.css'; @import '/web/20120128171354cs_/http://preloaded.com/site_media/css/news.css'; @import '/web/20120128171354cs_/http://preloaded.com/site_media/css/home.css'; @import '/web/20120128171354cs_/http://preloaded.com/site_media/scripts/glow/1.7.3/widgets/widgets.css'; </style>   <link rel="shortcut icon" href="/web/20120128171354im_/http://preloaded.com/site_media/images/icons/favicon.ico" type="image/x-icon"> <link rel="alternate" type="application/rss+xml" title="Blog RSS" href="/web/20120128171354/http://preloaded.com/feeds/blog/"> <link rel="alternate" type="application/rss+xml" title="News RSS" href="/web/20120128171354/http://preloaded.com/feeds/news/"> <link rel="next" href="/web/20120128171354/http://preloaded.com/about/"> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-608990-14']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 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Yes, <a title="Goo Games case study" href="/web/20120128171354/http://preloaded.com/work/goo-games/">Goo Games</a> is live on <a title="Goo Games on Facebook" href="https://web.archive.org/web/20120128171354/https://apps.facebook.com/googames/">Facebook</a>, so come and create maximum Goo!</p> </div> </div> </article> <article class="hentry"> <div class="image"> <img alt="" height="88" src="/web/20120128171354im_/http://preloaded.com/site_media/uploads/news/gdc2012.jpg" width="176"> </div> <div class="text"> <p class="published">1 January 2012</p> <h2 class="entry-title">Speaking at GDC</h2> <div class="entry-summary"> <p>We'll be at this year's <a href="https://web.archive.org/web/20120128171354/http://www.gdconf.com/">GDC</a> sharing our approach to designing games that are <a href="https://web.archive.org/web/20120128171354/http://schedule.gdconf.com/session/6678/">more than fun</a>. Pencil us in.</p> </div> </div> </article> <hr> <p class="fwd"><a href="/web/20120128171354/http://preloaded.com/news/">View all news articles</a></p> </div> <div class="blog_index section"> <h3>Recent blog posts</h3> <h4 class="month" title="November">Nov</h4> <article class="hentry"> <h2 class="entry-title"><a href="/web/20120128171354/http://preloaded.com/blog/2011/11/01/games-about-something/">Games that are ‘about’ something</a></h2> <p class="entry-summary">We make fun games, with a purpose. They are often a direct response to a brief or commissioning opportunity, linked to learning or communication objectives and targeted to specific audiences. If you think that sounds boring, you are wrong! It’s ...</p> <p class="comment-count"><a href="/web/20120128171354/http://preloaded.com/blog/2011/11/01/games-about-something/#comments" title="0 comments">0</a></p> <p class="entry-meta"><span class="author fn">Phil Stuart</span>, <span class="published"><abbr class="value" title="2011-11-01">1st November 2011</abbr></span><br><span class="comment-counter">0 comments</span></p> </article> <h4 class="month" title="October">Oct</h4> <article class="hentry"> <h2 class="entry-title"><a href="/web/20120128171354/http://preloaded.com/blog/2011/10/20/footfall-different-social-game/">Footfall - a different social game</a></h2> <p class="entry-summary">Over the past 6 months we’ve been busy making our first Facebook-only game. It's called FootFall. The game lets a player run their own shoe shop with an emphasis on stock management and window design. It's a C4 Education project ...</p> <p class="comment-count"><a href="/web/20120128171354/http://preloaded.com/blog/2011/10/20/footfall-different-social-game/#comments" title="1 comment">1</a></p> <p class="entry-meta"><span class="author fn">Phil Stuart</span>, <span class="published"><abbr class="value" title="2011-10-20">20th October 2011</abbr></span><br><span class="comment-counter">1 comment</span></p> </article> <article class="hentry"> <h2 class="entry-title"><a href="/web/20120128171354/http://preloaded.com/blog/2011/10/10/art-wondermind/">The Art of Wondermind</a></h2> <p class="entry-summary">Over the last few months we’ve been working with Tate Kids and a clever neuroscientist on a very exciting project, Wondermind. This project infuses the themes within Lewis Caroll’s ‘Alice in Wonderland’, art and the amazing way the brains works. ...</p> <p class="comment-count"><a href="/web/20120128171354/http://preloaded.com/blog/2011/10/10/art-wondermind/#comments" title="0 comments">0</a></p> <p class="entry-meta"><span class="author fn">Catherine Unger</span>, <span class="published"><abbr class="value" title="2011-10-10">10th October 2011</abbr></span><br><span class="comment-counter">0 comments</span></p> </article> <h4 class="month" title="June">Jun</h4> <article class="hentry"> <h2 class="entry-title"><a href="/web/20120128171354/http://preloaded.com/blog/2011/06/24/making-boccia-in-unity/">Making Boccia in Unity</a></h2> <p class="entry-summary">After last night's fun at LUUG we thought we'd put up a summary of our talk... The 2012 paralympics are on the horizon. As the official broadcaster, Channel 4 are gearing up to deliver a broad range of digital content ...</p> <p class="comment-count"><a href="/web/20120128171354/http://preloaded.com/blog/2011/06/24/making-boccia-in-unity/#comments" title="2 comments">2</a></p> <p class="entry-meta"><span class="author fn">Jon Mallinson</span>, <span class="published"><abbr class="value" title="2011-06-24">24th June 2011</abbr></span><br><span class="comment-counter">2 comments</span></p> </article> <hr> <p class="fwd"><a href="/web/20120128171354/http://preloaded.com/blog/">View all blog posts</a></p> </div>  </div> <aside role="complementary"> <div class="links"> <h3>Follow us</h3> <ul class="syndication"> <li class="twitter"><a href="https://web.archive.org/web/20120128171354/http://twitter.com/preloaded">Twitter @preloaded</a></li> <li class="rss"><a href="/web/20120128171354/http://preloaded.com/feeds/blog/">Blog posts</a></li> <li class="rss"><a href="/web/20120128171354/http://preloaded.com/feeds/news/">News articles</a></li> </ul> </div> <div class="callout jobs"> <h3><a href="/web/20120128171354/http://preloaded.com/jobs/">Fancy working here?</a></h3> <p class="hiring">We are hiring</p> <p>If you鈥檙e passionate about digital, talented, and like doing nice things...</p> <p class="fwd"><a href="/web/20120128171354/http://preloaded.com/jobs/">Find out more</a></p> </div> <div class="related"> <h3>Twitter feed</h3> <ul class="twitter-feed"> <li> Our @<a class="twitter-user" href="https://web.archive.org/web/20120128171354/http://twitter.com/paulcanty" title="#paulcanty on Twitter">paulcanty</a> is representing at the 2nd @<a class="twitter-user" href="https://web.archive.org/web/20120128171354/http://twitter.com/TIGA_UK" title="#TIGA_UK on Twitter">TIGA_UK</a> Casual Games Meet Up this afternoon. 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Die-hard fans only - it *was* ground-breaking: <a class="twitter-link" href="https://web.archive.org/web/20120128171354/http://t.co/rfL2dZwl">http://t.co/rfL2dZwl</a> <br/> <span class="published">4 days, 2 hours ago</span> </li> </ul> <p class="social twitter"><a href="https://web.archive.org/web/20120128171354/http://twitter.com/preloaded">Follow Preloaded on Twitter</a></p> <h3 class="flickr-feed">Flickr feed</h3> <ul class="flickr_grid"> <li><a href="https://web.archive.org/web/20120128171354/http://www.flickr.com/photos/preloaded_london/6720192499/"><img src="https://web.archive.org/web/20120128171354im_/http://farm8.static.flickr.com/7163/6720192499_b973cc9446_s.jpg" alt="FWA Site of the Day - Wondermind" width="58" height="58"></a></li> <li><a href="https://web.archive.org/web/20120128171354/http://www.flickr.com/photos/preloaded_london/5908579955/"><img src="https://web.archive.org/web/20120128171354im_/http://farm7.static.flickr.com/6037/5908579955_09e3b21084_s.jpg" alt="The End - Channel 4" width="58" height="58"></a></li> <li><a href="https://web.archive.org/web/20120128171354/http://www.flickr.com/photos/preloaded_london/6510599405/"><img src="https://web.archive.org/web/20120128171354im_/http://farm8.static.flickr.com/7148/6510599405_01a29d8287_s.jpg" alt="Preloaded team 2011/12" width="58" height="58"></a></li> <li><a href="https://web.archive.org/web/20120128171354/http://www.flickr.com/photos/preloaded_london/6334476324/"><img src="https://web.archive.org/web/20120128171354im_/http://farm7.static.flickr.com/6108/6334476324_4a67141c38_s.jpg" alt="Broadcast mag feat. 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