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href="/blog/category/seo/general-seo/">General SEO</a></li></ul></div><h1 data-test="heading-text" class="sc-kLwhqv fjCyHV sc-eXlEPa dEBvkJ">SEO KPIs: 12 KPIs for SEO to Track & Measure</h1><span data-test="text-content" class="sc-kLwhqv gEQrQk sc-fmciRz hfOGEl"><p data-test="author"><a target="_blank" rel="noopener" role="link" href="/blog/user/carlos/">Carlos Silva</a></p><span data-test="date">Nov 06, 2024</span><span data-test="time-to-read">12 min read</span></span><span data-test="contributors" class="sc-kLwhqv dJgXij">Contributors: <a target="_blank" rel="noopener" role="link" data-test="contributor" class="sc-htJRVC bMoVP" href="/blog/user/202082801/">Sydney Go</a> and <a target="_blank" rel="noopener" role="link" data-test="contributor" class="sc-htJRVC bMoVP" href="/blog/user/203169745/">Selina Scheumann</a></span></div><div class="sc-gKclnd jomabB sc-fIosxK ReiQc"><img src="https://static.semrush.com/blog/uploads/media/e8/b1/e8b1eb7db9d6000ac8909a870b447ae2/seo-kpis.svg" 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Some common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.</p><p>Monitoring SEO KPIs can help you:</p><ul> <li style="list-style-type:disc">Track and evaluate your performance</li> <li style="list-style-type:disc">Monitor results of ongoing SEO efforts</li> <li style="list-style-type:disc">Make data-driven decisions</li> <li style="list-style-type:disc">Demonstrate return on investment (ROI) to stakeholders</li></ul><p>The specific KPIs you track will depend on your website and goals. </p><p>However, some SEO KPIs are universally important. Let’s take a look.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/d5/13/d513a0cbe1c3d0ed9ca29b1c790ce344/b2a000be371bdaa189a0e5794955dcd3/AD_4nXeDb9Zc2cxvs5e9HyoY5Gj8n0GqVW-B9DBQxtT4ELdOyrUzVPntSh1cyAC7FmNzlwQwv8vmEBX-N-L88p_Zk4zYEqdjPf8XrRrwmn1wbj-PAqarTYXwyNHI3_jMYszgHLVr3HAi8WFx5b7amino13qq4X2w.webp" type="image/webp"/><img alt="SEO KPIs you should track include organic conversions, search visibility, organic traffic, click-through rate, keyword rankings, backlink metrics, user engagement metrics, customer lifetime value, cost per acquisition, non-branded traffic, return on investment, google business profile metrics" data-original="https://static.semrush.com/blog/uploads/media/d5/13/d513a0cbe1c3d0ed9ca29b1c790ce344/b2a000be371bdaa189a0e5794955dcd3/original" height="1079" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d5/13/d513a0cbe1c3d0ed9ca29b1c790ce344/b2a000be371bdaa189a0e5794955dcd3/AD_4nXeDb9Zc2cxvs5e9HyoY5Gj8n0GqVW-B9DBQxtT4ELdOyrUzVPntSh1cyAC7FmNzlwQwv8vmEBX-N-L88p_Zk4zYEqdjPf8XrRrwmn1wbj-PAqarTYXwyNHI3_jMYszgHLVr3HAi8WFx5b7amino13qq4X2w" width="1010"/></picture></figure><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Tip</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>Create a </em><a href="http://semrush.com/signup"><em>free Semrush account</em></a><em> (no credit card needed) to easily track and analyze important SEO KPIs.</em></p></div></aside><h2 id="1--organic-conversions">1. Organic Conversions</h2><p>Organic conversions occur when visitors from unpaid search results complete a desired action. Like making a purchase, signing up for a newsletter, or downloading a resource. </p><p>Your organic conversion rate is the percentage of these visitors who convert.</p><p>This is one of the most important SEO KPIs. Because it <strong>directly measures</strong> the effectiveness of your SEO efforts in driving your desired business results. </p><p><strong>How to track organic conversions:</strong></p><p>In <a href="https://www.semrush.com/blog/google-analytics/" style="text-decoration:none">Google Analytics 4</a> (GA4), conversions are tracked as events you mark as important. Like "sign_up” or "purchase."</p><p>Set up conversion tracking in <a href="https://analytics.google.com/analytics/web/" style="text-decoration:none">Google Analytics</a> by clicking the “settings” icon at the bottom left corner of your screen.</p><p>Then, go to “<strong>Admin</strong>” > “<strong>Events</strong>.”</p><p>Mark your desired events as conversions to begin tracking.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/60/9e/609e3cf86e400e2b2de1c46d557c0e4c/0d38a723e15d3041c4b8a5d882924db3/AD_4nXeCp7n6nw5mH6EenoXSh09PMuN6Go-pFFfvUqoRPr_OAR4nkraGgci1UUAnTSbUM6p485xpbXxD-zmb7q7XoW5H6hXmR129Rgeu9m54uPoHM_byBtDjYbmLfKNYwmU0exjCL1kimlv8jCIMVYIw6YQS7zQ.webp" type="image/webp"/><img alt="toggle is on to mark an event as a key event" data-original="https://static.semrush.com/blog/uploads/media/60/9e/609e3cf86e400e2b2de1c46d557c0e4c/0d38a723e15d3041c4b8a5d882924db3/original" height="883" loading="lazy" src="https://static.semrush.com/blog/uploads/media/60/9e/609e3cf86e400e2b2de1c46d557c0e4c/0d38a723e15d3041c4b8a5d882924db3/AD_4nXeCp7n6nw5mH6EenoXSh09PMuN6Go-pFFfvUqoRPr_OAR4nkraGgci1UUAnTSbUM6p485xpbXxD-zmb7q7XoW5H6hXmR129Rgeu9m54uPoHM_byBtDjYbmLfKNYwmU0exjCL1kimlv8jCIMVYIw6YQS7zQ" width="1010"/></picture></figure><p>Once an event is marked as a conversion, it can take some time (up to 24 hours) for the data to appear in reports.</p><p><em><strong>Further reading: </strong></em></p><ul> <li style="list-style-type:disc"><a href="https://www.semrush.com/blog/how-to-set-up-google-analytics/" style="text-decoration:none"><em>How to Set Up GA4: A Complete Step-by-Step Guide</em></a></li> <li style="list-style-type:disc"><a href="https://www.semrush.com/blog/google-analytics-4-events/" style="text-decoration:none"><em>Google Analytics 4 Events Guide: Event Tracking Explained</em></a></li></ul><h2 id="2--search-visibility">2. Search Visibility</h2><p>Search visibility measures how often your website shows up in search engine results for your target keywords.</p><p>It’s a broader metric that tracks your visibility across multiple searches and <a href="https://www.semrush.com/blog/serp-features-guide/" style="text-decoration:none">SERP features</a> (like "People Also Ask" or featured snippets).</p><p>Tracking search visibility gives you a bird's-eye view of how prominently your site appears for your target keywords.</p><p>And helps you understand if your SEO efforts are paying off across multiple keywords, rather than focusing on individual rankings.</p><p><strong>How to track search visibility:</strong></p><p>Track your search visibility using <a href="https://www.semrush.com/blog/google-search-console/" style="text-decoration:none">Google Search Console</a> (GSC).</p><p>Look for “Performance” in the left-hand menu. And click “<strong>Search results</strong>.”</p><p>You’ll see a chart showing website performance data. Click on the “<strong>Total impressions</strong>” box.</p><p>That number indicates how many times your website has appeared on a results page over a specific period.</p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Note</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>The “Total impressions” metric doesn’t indicate clicks. This metric is solely for gauging how visible your pages are in search engine results pages (SERPs).</em><br/> </p><p><img alt="total impressions box highlighted" src="https://static.semrush.com/blog/uploads/media/00/6c/006c88545132c48a3b7ed5c5f7ccb384/c04678ce2d224495025563f56d5224a5/AD_4nXdalNuZ42N1GWe8Bb4ekmnWWBSwFm7T4q82FTB3mC1nv47UHsJ51y7SKxcgTX3bdWydb8cHRLKtMB51_FZi-I7JPNZIX1v_LSVKnUnAvwW-swymZU-DiqHRbYP7R55oOuw-aDlpD_UFkxEC5MDpXVGMO7k" loading="lazy" width="1010" height="751"/></p></div></aside><p>GSC tracks your impressions for <strong>all </strong>keywords. Even keywords you weren’t originally targeting or ones you’ve deemed irrelevant.</p><p>Track your search visibility for specific target keywords using the <a href="https://www.semrush.com/position-tracking/" style="text-decoration:none">Position Tracking</a> tool.</p><p>Enter your target keywords as you set up your project. And click “<strong>Start Tracking</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/82/ef/82efa9f41a195ad6f9d341a2b1f1757a/0387348549d9ddf6404610522a26bed7/AD_4nXesSRz5AJnU8qRw7LF5hCyJN-nmf-LLi5OMk-TX72HfmGFsQv3HkTYzO91ZkG3IRHM2NHMfiguj_71Aj2uaqMVHdpPNcwq_nNVA1xq7n9OAvZVrlXHn4Y9qlUL2s1ZTvOaTUKX3eIGTklnKWjpj4rFcgHo.webp" type="image/webp"/><img alt="AD_4nXesSRz5AJnU8qRw7LF5hCyJN-nmf-LLi5OMk-TX72HfmGFsQv3HkTYzO91ZkG3IRHM2NHMfiguj_71Aj2uaqMVHdpPNcwq_nNVA1xq7n9OAvZVrlXHn4Y9qlUL2s1ZTvOaTUKX3eIGTklnKWjpj4rFcgHo?key=58zwxQqpNIydnAjK7dnNbQ" data-original="https://static.semrush.com/blog/uploads/media/82/ef/82efa9f41a195ad6f9d341a2b1f1757a/0387348549d9ddf6404610522a26bed7/original" height="1148" loading="lazy" src="https://static.semrush.com/blog/uploads/media/82/ef/82efa9f41a195ad6f9d341a2b1f1757a/0387348549d9ddf6404610522a26bed7/AD_4nXesSRz5AJnU8qRw7LF5hCyJN-nmf-LLi5OMk-TX72HfmGFsQv3HkTYzO91ZkG3IRHM2NHMfiguj_71Aj2uaqMVHdpPNcwq_nNVA1xq7n9OAvZVrlXHn4Y9qlUL2s1ZTvOaTUKX3eIGTklnKWjpj4rFcgHo" width="1010"/></picture></figure><p>The tool will create a report specifically for your target keywords.</p><p>The “<strong>Landscape</strong>” tab displays your site’s <strong>search visibility score</strong>. And how that score has changed over time.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/55/07/5507623175ecff021633a3ceb63d2408/652971dff992539a13b68e4d349d05da/AD_4nXe6-tJf8uKRm6zGBQmtoY0cWa3lnmXhoDhMg36Sp2SNm7WfNs7YR026Eku3B5cV3wBCo1kK034bI3ofC24I4TUQRVlR9nKipO0p4rZCNeO3SDadKZclf-NqURovYHblDQEJRkuExpR0Ua3wSQqjNLGN_L3e.webp" type="image/webp"/><img alt="visibility score highlighted" data-original="https://static.semrush.com/blog/uploads/media/55/07/5507623175ecff021633a3ceb63d2408/652971dff992539a13b68e4d349d05da/original" height="772" loading="lazy" src="https://static.semrush.com/blog/uploads/media/55/07/5507623175ecff021633a3ceb63d2408/652971dff992539a13b68e4d349d05da/AD_4nXe6-tJf8uKRm6zGBQmtoY0cWa3lnmXhoDhMg36Sp2SNm7WfNs7YR026Eku3B5cV3wBCo1kK034bI3ofC24I4TUQRVlR9nKipO0p4rZCNeO3SDadKZclf-NqURovYHblDQEJRkuExpR0Ua3wSQqjNLGN_L3e" width="1010"/></picture></figure><p>And the “<strong>Overview</strong>” tab shows a trend graph of your site’s visibility. </p><p><span style="text-decoration:none"></span></p><figure class="easyimage easyimage-side"><picture><source type="image/webp" srcSet="https://static.semrush.com/blog/uploads/media/e6/8e/e68e63f1b45b1069efc57d2cd3958cc8/8fa8c0e45403d08f9bd9827bf3eddd0e/AD_4nXe55YL86Bcz-Kh3A8ExRvjEoxwLdL26NiC_vgaCfzYkoC6ggiIRPlY55NB5PeCdTMTRuERRpA3QythHPtMXdB0tZzoGkC2__e-DstLbTBy1V23AHzi9vJk47sD0x1-yiHjrcZS5MjI3vDRydcrPaGCS4DY.webp"/><img src="https://static.semrush.com/blog/uploads/media/e6/8e/e68e63f1b45b1069efc57d2cd3958cc8/8fa8c0e45403d08f9bd9827bf3eddd0e/AD_4nXe55YL86Bcz-Kh3A8ExRvjEoxwLdL26NiC_vgaCfzYkoC6ggiIRPlY55NB5PeCdTMTRuERRpA3QythHPtMXdB0tZzoGkC2__e-DstLbTBy1V23AHzi9vJk47sD0x1-yiHjrcZS5MjI3vDRydcrPaGCS4DY" data-original="https://static.semrush.com/blog/uploads/media/e6/8e/e68e63f1b45b1069efc57d2cd3958cc8/8fa8c0e45403d08f9bd9827bf3eddd0e/original" alt="visibility graph shows change in visibility over time" loading="lazy" width="1010" height="934"/></picture></figure><p><em><strong>Further reading: </strong></em><a href="https://www.semrush.com/blog/seo-visibility/" style="text-decoration:none"><em>SEO Visibility: What It Is & How to Improve It</em></a></p><h2 id="3--organic-traffic">3. Organic Traffic</h2><p>Organic traffic refers to visitors who land on your site from unpaid search engine results. Each visit counts as an organic session.</p><p>In other words, organic traffic tracks the number of people who saw your page in SERPs and decided to click on it.</p><p>Tracking this KPI helps you understand how well your site draws visitors without paid ads and reveals which pages attract the most interest.</p><p><strong>How to track organic traffic:</strong></p><p>Measure organic traffic with GSC.</p><p>Look for the “Performance” report on the left-hand menu. And click “<strong>Search results</strong>.” </p><p>You’ll see a graph showing your organic traffic over time. Select “<strong>Total clicks</strong>” to see how many people visited your site from organic search.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/30/2a/302a04503af48bb041834b08fb1e5345/db9e4b605b6dfd3b72d21c35bd8fc542/AD_4nXfZCQBnJg4wv1xh25G_9JG_Jx6C6xhsMxrH9menJg4UTsSOBVS1pV5xju00NXmrs7XVj5ULeQbtIh3wJm5Q1Egmu4PXaHp5rmzVvxbXkVlt-aqGZOgRwf5rJ7kqZnkQNW7aYOloZdQRIALLK_5P0-_LdLX8.webp" type="image/webp"/><img alt="total clicks box highlighted" data-original="https://static.semrush.com/blog/uploads/media/30/2a/302a04503af48bb041834b08fb1e5345/db9e4b605b6dfd3b72d21c35bd8fc542/original" height="748" loading="lazy" src="https://static.semrush.com/blog/uploads/media/30/2a/302a04503af48bb041834b08fb1e5345/db9e4b605b6dfd3b72d21c35bd8fc542/AD_4nXfZCQBnJg4wv1xh25G_9JG_Jx6C6xhsMxrH9menJg4UTsSOBVS1pV5xju00NXmrs7XVj5ULeQbtIh3wJm5Q1Egmu4PXaHp5rmzVvxbXkVlt-aqGZOgRwf5rJ7kqZnkQNW7aYOloZdQRIALLK_5P0-_LdLX8" width="1010"/></picture></figure><p>Then, scroll down to get more detailed information. Including which keywords drive traffic, which pages they drive traffic to, and more.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/cb/04/cb042e6731613246e541825eeed32152/738ca8e65323e1eb392250823a093cce/AD_4nXe2zayyr8b4BhgHoXJpT3jGcqEo1K4skeZo8IxkA1AUqRsPLTqo3S4AHNGhk2ujnQ0IyHhn_Ag_7Fol_f1oXcwjvEuRHLMgTMrakvr-bWsOU_bSePLGyg5dHbczqa5RENay68av6jSa_k-o8v0QvOh6yKU.webp" type="image/webp"/><img alt="queries table shows top queries by clicks" data-original="https://static.semrush.com/blog/uploads/media/cb/04/cb042e6731613246e541825eeed32152/738ca8e65323e1eb392250823a093cce/original" height="977" loading="lazy" src="https://static.semrush.com/blog/uploads/media/cb/04/cb042e6731613246e541825eeed32152/738ca8e65323e1eb392250823a093cce/AD_4nXe2zayyr8b4BhgHoXJpT3jGcqEo1K4skeZo8IxkA1AUqRsPLTqo3S4AHNGhk2ujnQ0IyHhn_Ag_7Fol_f1oXcwjvEuRHLMgTMrakvr-bWsOU_bSePLGyg5dHbczqa5RENay68av6jSa_k-o8v0QvOh6yKU" width="1010"/></picture></figure><p>You can also use the <a href="https://www.semrush.com/analytics/organic/" style="text-decoration:none">Organic Research</a> tool to get more in-depth keyword information like ranking position and SERP features.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/c3/02/c3026b66a42c9d63e3e77de49d8801ab/8cb2ca9a94c8ddcf38e7cf4f5a29c7c5/AD_4nXdUjE49eQ9vSKToeY2iswdFE1EtlP_Yxztu9n6AEKXW5vGvt_Nt-ry-8tPT2ScMsUMfb8vtnFUOPEryHChvPhq9wRPUVvm_rjVqgMI0Jb3Z_-ruLML0a6pHVidRNQagAjvSeUaQkKzXJ0nSV5EEg5Q11_A.webp" type="image/webp"/><img alt="positions report shows keywords, their position, traffic, and more" data-original="https://static.semrush.com/blog/uploads/media/c3/02/c3026b66a42c9d63e3e77de49d8801ab/8cb2ca9a94c8ddcf38e7cf4f5a29c7c5/original" height="925" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c3/02/c3026b66a42c9d63e3e77de49d8801ab/8cb2ca9a94c8ddcf38e7cf4f5a29c7c5/AD_4nXdUjE49eQ9vSKToeY2iswdFE1EtlP_Yxztu9n6AEKXW5vGvt_Nt-ry-8tPT2ScMsUMfb8vtnFUOPEryHChvPhq9wRPUVvm_rjVqgMI0Jb3Z_-ruLML0a6pHVidRNQagAjvSeUaQkKzXJ0nSV5EEg5Q11_A" width="1010"/></picture></figure><p>And identify the main websites competing with you for organic traffic. </p><p><span style="text-decoration:none"></span></p><figure class="easyimage easyimage-side"><picture><source type="image/webp" srcSet="https://static.semrush.com/blog/uploads/media/0b/15/0b159278609fd9c038ddb7bff62b2cf3/ed7a1e1879445b29e6c049c9ae952443/AD_4nXenyk5ZlJs7WhxHaI0AllYDRaADBgQcg9Op1Nv5Mn7w6SoZDsocPAEHj3fdz_W7OlZq3lL1ngmNIPXlb8Z2dj8eYVXgy7BasZK_JbRhng34YNHcdmrWV0hwe_WQupN_Be50siEDOIfxN6yJAfNEAQTeAuWq.webp"/><img src="https://static.semrush.com/blog/uploads/media/0b/15/0b159278609fd9c038ddb7bff62b2cf3/ed7a1e1879445b29e6c049c9ae952443/AD_4nXenyk5ZlJs7WhxHaI0AllYDRaADBgQcg9Op1Nv5Mn7w6SoZDsocPAEHj3fdz_W7OlZq3lL1ngmNIPXlb8Z2dj8eYVXgy7BasZK_JbRhng34YNHcdmrWV0hwe_WQupN_Be50siEDOIfxN6yJAfNEAQTeAuWq" data-original="https://static.semrush.com/blog/uploads/media/0b/15/0b159278609fd9c038ddb7bff62b2cf3/ed7a1e1879445b29e6c049c9ae952443/original" alt="competitors report shows competitive positioning map" loading="lazy" width="1010" height="859"/></picture></figure><p><em><strong>Further reading: </strong></em><a href="https://www.semrush.com/blog/organic-traffic/" style="text-decoration:none"><em>What Is Organic Traffic? (And How to Increase It)</em></a></p><h2 id="4--click-through-rate-(ctr)">4. Click-Through Rate (CTR)</h2><p>Click-through rate (CTR) is the percentage of users who click on your website after seeing it in organic search results.</p><p>It reflects how compelling your listing is in search results. If most users who see your site also click, this is an indicator your content is engaging and relevant.</p><p>Calculate it by dividing the number of clicks over the total number of impressions. And multiply it by 100.</p><p>Like this:</p><p><span style="text-decoration:none"></span></p><figure class="easyimage easyimage-side"><picture><source type="image/webp" srcSet="https://static.semrush.com/blog/uploads/media/db/5e/db5e8ad0ea4f576af8d1d39b45f4fca8/e5593092fd2cc955be812201ac1270b1/AD_4nXed5-qeaphM0bDDOwZf1zyEs0VszrRbAYArK9HXfhcnMUYnAVgLcWqsFbFTKcp52E5dRFPTp1MZwA7SuZ-rtNw5arJUpYPgk8YMPOc1c6_HyKKY3E0ZkSIYdSrBDMD91SbhJw-HOIhWylcpsmUpiOxqERw.webp"/><img src="https://static.semrush.com/blog/uploads/media/db/5e/db5e8ad0ea4f576af8d1d39b45f4fca8/e5593092fd2cc955be812201ac1270b1/AD_4nXed5-qeaphM0bDDOwZf1zyEs0VszrRbAYArK9HXfhcnMUYnAVgLcWqsFbFTKcp52E5dRFPTp1MZwA7SuZ-rtNw5arJUpYPgk8YMPOc1c6_HyKKY3E0ZkSIYdSrBDMD91SbhJw-HOIhWylcpsmUpiOxqERw" data-original="https://static.semrush.com/blog/uploads/media/db/5e/db5e8ad0ea4f576af8d1d39b45f4fca8/e5593092fd2cc955be812201ac1270b1/original" alt="organic click through rate equals organic clicks divided by SERP impressions. then multiple that number by 100" loading="lazy" width="1010" height="547"/></picture></figure><p><strong>How to track organic CTR:</strong></p><p>Analyze the CTR of your pages and queries in Google Search Console under the “Performance” > “<strong>Search results</strong>” report.</p><p>The tool shows your average CTR, along with a graph showing your average CTR over time:</p><p><span style="text-decoration:none"></span></p><figure class="easyimage easyimage-side"><picture><source type="image/webp" srcSet="https://static.semrush.com/blog/uploads/media/65/f4/65f4b7308444ec831fd8fe901b0e706c/af16cfa794a1ab0718854f1edd530398/AD_4nXfHPsxl8Ik90MRnvbDLev7xzq_r6hg6cDkzXpgk0T2tdwmkpXsRgWcZ_lYhT-IWy9w9_X6X29MJ6WOByeKfIFIil9Xp88Anu2QnoyCyj5MiDCTNo7Tm1E2L3UXT4v37SjuFjvHaPkb7FEgA1ylWxZ1ttdvl.webp"/><img src="https://static.semrush.com/blog/uploads/media/65/f4/65f4b7308444ec831fd8fe901b0e706c/af16cfa794a1ab0718854f1edd530398/AD_4nXfHPsxl8Ik90MRnvbDLev7xzq_r6hg6cDkzXpgk0T2tdwmkpXsRgWcZ_lYhT-IWy9w9_X6X29MJ6WOByeKfIFIil9Xp88Anu2QnoyCyj5MiDCTNo7Tm1E2L3UXT4v37SjuFjvHaPkb7FEgA1ylWxZ1ttdvl" data-original="https://static.semrush.com/blog/uploads/media/65/f4/65f4b7308444ec831fd8fe901b0e706c/af16cfa794a1ab0718854f1edd530398/original" alt="average click through rate box highlighted" loading="lazy" width="1010" height="727"/></picture></figure><p>Scroll down and click on the “<strong>Pages</strong>” tab to see the CTR of your specific pages.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/11/05/1105b8c4f3d247226bcbf504562e9085/f97f9141615321c9652f3ebc78d1f162/AD_4nXe7VLRr5CPcpsFtgwM5tmUIq60kxAQyrnEy3puiYmmqJ2Upx1McB6DMYpeEZja_dMLnYRsUxGZvdRDD1s5a2HFQD9nR5tJXOAEVe2Md6Znwh51mXdy2dG_GPOXd3lr0nNP2NGSO0YjbQP85xEMe1_FRFhEl.webp" type="image/webp"/><img alt="pages tab and ctr column highlighted" data-original="https://static.semrush.com/blog/uploads/media/11/05/1105b8c4f3d247226bcbf504562e9085/f97f9141615321c9652f3ebc78d1f162/original" height="786" loading="lazy" src="https://static.semrush.com/blog/uploads/media/11/05/1105b8c4f3d247226bcbf504562e9085/f97f9141615321c9652f3ebc78d1f162/AD_4nXe7VLRr5CPcpsFtgwM5tmUIq60kxAQyrnEy3puiYmmqJ2Upx1McB6DMYpeEZja_dMLnYRsUxGZvdRDD1s5a2HFQD9nR5tJXOAEVe2Md6Znwh51mXdy2dG_GPOXd3lr0nNP2NGSO0YjbQP85xEMe1_FRFhEl" width="1010"/></picture></figure><p><em><strong>Further reading: </strong></em><a href="https://www.semrush.com/blog/organic-ctr/" style="text-decoration:none"><em>How to Understand, Measure, and Improve Your Organic CTR</em></a></p><h2 id="5--keyword-rankings">5. Keyword Rankings</h2><p>Keyword rankings are your website’s position in search engine results pages (<a href="https://www.semrush.com/blog/serp/" style="text-decoration:none">SERPs</a>) for specific search terms.</p><p>This is an important SEO KPI to track because you want your site to rank as highly as possible. </p><p>After all, the higher your site ranks in SERPs, the better your visibility and clicks. Which can lead to more organic traffic and more business.</p><p>Monitoring your rankings can also help you spot ranking drops, identify high-performing content, and find new ranking opportunities. </p><p><strong>How to track keyword rankings:</strong></p><p>Automatically track keyword rankings with <a href="https://www.semrush.com/position-tracking/" style="text-decoration:none">Position Tracking</a>. </p><p>Start by entering your domain into the search bar and clicking “<strong>Set up tracking</strong>.”</p><p><span style="text-decoration:none"></span></p><figure class="easyimage easyimage-side"><picture><source type="image/webp" srcSet="https://static.semrush.com/blog/uploads/media/ba/e6/bae6d6b79fcc5cd22096b7c06a5bac55/a9111daa8d4bd0753db8da7ab063e6c8/AD_4nXcHZ5EHXPcst0ETz77o1pPHxy8kolrx1est0SYnwH9t74F1APNqBn0tX5Bc4GcdywEThFjOvSht-Ky7E-TUkLZNMbtc_apaKYWAy48BCT7powjrQaeiSP-hnRwWETIjbW94QnUpfl3Go11aUg26MvFNF93p.webp"/><img src="https://static.semrush.com/blog/uploads/media/ba/e6/bae6d6b79fcc5cd22096b7c06a5bac55/a9111daa8d4bd0753db8da7ab063e6c8/AD_4nXcHZ5EHXPcst0ETz77o1pPHxy8kolrx1est0SYnwH9t74F1APNqBn0tX5Bc4GcdywEThFjOvSht-Ky7E-TUkLZNMbtc_apaKYWAy48BCT7powjrQaeiSP-hnRwWETIjbW94QnUpfl3Go11aUg26MvFNF93p" data-original="https://static.semrush.com/blog/uploads/media/ba/e6/bae6d6b79fcc5cd22096b7c06a5bac55/a9111daa8d4bd0753db8da7ab063e6c8/original" alt="domain entered into tool" loading="lazy" width="1010" height="625"/></picture></figure><p>Then, select the search engine and device you want to use to track your rankings. And specify a location and language.</p><p><span style="text-decoration:none"></span></p><figure class="easyimage easyimage-side"><picture><source type="image/webp" srcSet="https://static.semrush.com/blog/uploads/media/6f/0b/6f0b4d15ce87bf16275715978c2bc20d/c04eceb30c0dea9a5020f6a46aeaf42b/AD_4nXdT81MyhJfH1e4sa2ilYIGPu4UQUl_YTWk6H4Kgk5wi7oviPYfQM8cmaXAJCmoVxdhq5SP7IgJGQLnOZrP4Cpv8FfkBCNbc_zZV4jB9fIJXP2-1vcX7pZmLsgUCSFDB3H42mh8cndQJp6j2qkr2P6hyFAer.webp"/><img src="https://static.semrush.com/blog/uploads/media/6f/0b/6f0b4d15ce87bf16275715978c2bc20d/c04eceb30c0dea9a5020f6a46aeaf42b/AD_4nXdT81MyhJfH1e4sa2ilYIGPu4UQUl_YTWk6H4Kgk5wi7oviPYfQM8cmaXAJCmoVxdhq5SP7IgJGQLnOZrP4Cpv8FfkBCNbc_zZV4jB9fIJXP2-1vcX7pZmLsgUCSFDB3H42mh8cndQJp6j2qkr2P6hyFAer" data-original="https://static.semrush.com/blog/uploads/media/6f/0b/6f0b4d15ce87bf16275715978c2bc20d/c04eceb30c0dea9a5020f6a46aeaf42b/original" alt="targeting setup screen" loading="lazy" width="1010" height="708"/></picture></figure><p>Add the keywords you want to track and click “<strong>Add keywords to campaign</strong>.”</p><p>Then, check “<strong>Send me weekly ranking updates via email</strong>” to receive an automated summary of your rankings.</p><p>And hit “<strong>Start Tracking</strong>.”</p><p><span style="text-decoration:none"></span></p><figure class="easyimage easyimage-side"><picture><source type="image/webp" srcSet="https://static.semrush.com/blog/uploads/media/f8/af/f8af3f6d65d589c4eef4b91ebc0e9980/10ddd6b46095477d8c8fb74f9d3ca9a4/AD_4nXfvQx9Cz4n0tHcdFXPNJqrRhvndk4m8knSPovM7IH5D0s1_sfBOZbrrjX5NjxCmmYikTcSacaTU-_hIftRm2SHyFYr5IajZr5SQmjQ1uc52bkMs_lozjthqxIvgdRd5wsrOn7HGHQV3dZ_9JE17FzSPS3pC.webp"/><img src="https://static.semrush.com/blog/uploads/media/f8/af/f8af3f6d65d589c4eef4b91ebc0e9980/10ddd6b46095477d8c8fb74f9d3ca9a4/AD_4nXfvQx9Cz4n0tHcdFXPNJqrRhvndk4m8knSPovM7IH5D0s1_sfBOZbrrjX5NjxCmmYikTcSacaTU-_hIftRm2SHyFYr5IajZr5SQmjQ1uc52bkMs_lozjthqxIvgdRd5wsrOn7HGHQV3dZ_9JE17FzSPS3pC" data-original="https://static.semrush.com/blog/uploads/media/f8/af/f8af3f6d65d589c4eef4b91ebc0e9980/10ddd6b46095477d8c8fb74f9d3ca9a4/original" alt="add keywords to campaign and other check boxes highlighted" loading="lazy" width="1010" height="1095"/></picture></figure><p>You’ll now be able to see your rankings for each of the keywords you entered. And other meaningful metrics, like estimated traffic, visibility, and share of voice.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/86/34/8634a0c94988902dfecc4b72cb770666/a59e3040fec555d035819418fd46385a/AD_4nXeTKXVYz4cOOGmFzVV5eGZo1oBUEsB2H_ZyaR9PTK-S2p1oChzq61WTo9UCRXqTs0sTqpjADU33sJZx5s5_-zuJBbE3wryCmpMVl8ZPX4pfnvaJgxIcd8thsqPeUzk8NibN1GliFtQ3MRwhoiQLiQPK-9I.webp" type="image/webp"/><img alt="rankings overview table" data-original="https://static.semrush.com/blog/uploads/media/86/34/8634a0c94988902dfecc4b72cb770666/a59e3040fec555d035819418fd46385a/original" height="754" loading="lazy" src="https://static.semrush.com/blog/uploads/media/86/34/8634a0c94988902dfecc4b72cb770666/a59e3040fec555d035819418fd46385a/AD_4nXeTKXVYz4cOOGmFzVV5eGZo1oBUEsB2H_ZyaR9PTK-S2p1oChzq61WTo9UCRXqTs0sTqpjADU33sJZx5s5_-zuJBbE3wryCmpMVl8ZPX4pfnvaJgxIcd8thsqPeUzk8NibN1GliFtQ3MRwhoiQLiQPK-9I" width="1010"/></picture></figure><p><em><strong>Further reading: </strong></em><a href="https://www.semrush.com/blog/google-keyword-ranking/" style="text-decoration:none"><em>Keyword Rankings: What They Are & How to Check Yours</em></a></p><h2 id="6--backlink-metrics">6. Backlink Metrics</h2><p>Backlinks are links from other websites that point to your site. They signal to search engines that other websites find your content valuable and trustworthy.</p><p>Generally, the more backlinks you have from reputable, authoritative websites, the more authoritative you appear to search engines. Which can lead to higher rankings. </p><p>Specifically, you should monitor the following backlink metrics:</p><ul> <li style="list-style-type:disc">Total number of backlinks</li> <li style="list-style-type:disc">Total number of referring domains (websites that link to yours)</li> <li style="list-style-type:disc">Number of backlinks lost</li> <li style="list-style-type:disc">Number of backlinks earned</li></ul><p>That way, you can understand how many backlinks you have. And where those backlinks are coming from.</p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Note</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>Tracking your number of backlinks is important, but knowing their source matters more. One backlink from a reputable domain outweighs several from lower-quality sites.</em></p></div></aside><p><strong>How to track backlink metrics:</strong></p><p>You can track all of these metrics with <a href="https://www.semrush.com/analytics/backlinks/" style="text-decoration:none">Backlink Analytics</a>.</p><p>Enter your domain and click “<strong>Analyze</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/45/86/45860d1fedbca39745511c2dcd8e84c4/26df0bf660740a3a5d9eed87a4f74cd6/AD_4nXd2w-GTNKZXkqnKbvJnz_ScVDDHsed78BiVwG7yEPa8Sqg1FO1vMDNY8TJ1Sx6s7TFucWO5as3oHqaSicZcL9s8F5IRN6E8uTexq-sqNTxJ-MiDYkc1rhHylpu1L-2JBuBiFgCaPJWmZVo9QKDfYwprzjQ.webp" type="image/webp"/><img alt="domain entered into tool" data-original="https://static.semrush.com/blog/uploads/media/45/86/45860d1fedbca39745511c2dcd8e84c4/26df0bf660740a3a5d9eed87a4f74cd6/original" height="487" loading="lazy" src="https://static.semrush.com/blog/uploads/media/45/86/45860d1fedbca39745511c2dcd8e84c4/26df0bf660740a3a5d9eed87a4f74cd6/AD_4nXd2w-GTNKZXkqnKbvJnz_ScVDDHsed78BiVwG7yEPa8Sqg1FO1vMDNY8TJ1Sx6s7TFucWO5as3oHqaSicZcL9s8F5IRN6E8uTexq-sqNTxJ-MiDYkc1rhHylpu1L-2JBuBiFgCaPJWmZVo9QKDfYwprzjQ" width="1010"/></picture></figure><p>In the “<strong>Overview</strong>” tab, you’ll see your total number of referring domains, total backlinks, Authority Score (a measure of a domain’s reputability), and more. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/43/42/434229d8541758c21294845ea079b73e/9e41b1ea2cf2ff8950faa305439ac90e/AD_4nXdr0ltEOv2nNTUd90rT_MlF8ZAq8JjuVV4z1bMpq6dkBguFhWYbKzM2V6YjUqkDBkMucIkxGyDctGs4Xt8efhqtsgBb2BH2JBClfJ1P8NFEXJ0OgDhJWDffOPOktTxEwuJzN3cK6JkH52Ym1lLS_d4TkWQ.webp" type="image/webp"/><img alt="overview tab shows backlink metrics" data-original="https://static.semrush.com/blog/uploads/media/43/42/434229d8541758c21294845ea079b73e/9e41b1ea2cf2ff8950faa305439ac90e/original" height="967" loading="lazy" src="https://static.semrush.com/blog/uploads/media/43/42/434229d8541758c21294845ea079b73e/9e41b1ea2cf2ff8950faa305439ac90e/AD_4nXdr0ltEOv2nNTUd90rT_MlF8ZAq8JjuVV4z1bMpq6dkBguFhWYbKzM2V6YjUqkDBkMucIkxGyDctGs4Xt8efhqtsgBb2BH2JBClfJ1P8NFEXJ0OgDhJWDffOPOktTxEwuJzN3cK6JkH52Ym1lLS_d4TkWQ" width="1010"/></picture></figure><p>Scroll down to see trend graphs for both referring domains and backlinks. And changes in new and lost referring domains and backlinks. </p><p><span style="text-decoration:none"></span></p><figure class="easyimage easyimage-side"><picture><source type="image/webp" srcSet="https://static.semrush.com/blog/uploads/media/1a/73/1a734b2e66562caeffa380c9d9c5c393/72ccbd088d3a541be1232a1bbd4d9579/AD_4nXfqxglUyNbHYs-PtleIZXl5w9nm8hhzLRk0HK9ipkwgwvFrf4ibJpcYBUrWCbmY9Qxcue1Mn9xyON7_V7BACAW1V2aUb7AK8Dug0B7jQrJB5K70fcYT3vrqWG9SUgbUCiBZRvXiz8R6hb9988-64PvEij4.webp"/><img src="https://static.semrush.com/blog/uploads/media/1a/73/1a734b2e66562caeffa380c9d9c5c393/72ccbd088d3a541be1232a1bbd4d9579/AD_4nXfqxglUyNbHYs-PtleIZXl5w9nm8hhzLRk0HK9ipkwgwvFrf4ibJpcYBUrWCbmY9Qxcue1Mn9xyON7_V7BACAW1V2aUb7AK8Dug0B7jQrJB5K70fcYT3vrqWG9SUgbUCiBZRvXiz8R6hb9988-64PvEij4" data-original="https://static.semrush.com/blog/uploads/media/1a/73/1a734b2e66562caeffa380c9d9c5c393/72ccbd088d3a541be1232a1bbd4d9579/original" alt="four graphs showing backlink metrics" loading="lazy" width="1010" height="1111"/></picture></figure><p>Then, use your competitors to benchmark your backlink performance by adding their domains to the tool.</p><p>For example, this chart shows pet brand Chewy’s authority score, referring domains, and number of backlinks in comparison with four of its competitors.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/7b/d7/7bd74fbb2d5aec05b91fb55bafd4c2f3/9eac200493e75cd54d215e9a43dfca18/AD_4nXfz6Ib0JupjYwlFdMeeX0WdQJLejmjUTU9UVK62fl9144BaRnX_n9J9UpH7506qfevKsMh9qRItlysOqVsAqKq8_yYKz5yXF4Ncu9Ojl_efhssbGQDl8V-5WQe3nU-BUjgQ6pUCBVynp_bbV95enrq0ToU.webp" type="image/webp"/><img alt="table compares domain to four other competitors with backlink metrics" data-original="https://static.semrush.com/blog/uploads/media/7b/d7/7bd74fbb2d5aec05b91fb55bafd4c2f3/9eac200493e75cd54d215e9a43dfca18/original" height="700" loading="lazy" src="https://static.semrush.com/blog/uploads/media/7b/d7/7bd74fbb2d5aec05b91fb55bafd4c2f3/9eac200493e75cd54d215e9a43dfca18/AD_4nXfz6Ib0JupjYwlFdMeeX0WdQJLejmjUTU9UVK62fl9144BaRnX_n9J9UpH7506qfevKsMh9qRItlysOqVsAqKq8_yYKz5yXF4Ncu9Ojl_efhssbGQDl8V-5WQe3nU-BUjgQ6pUCBVynp_bbV95enrq0ToU" width="1010"/></picture></figure><p><em><strong>Further reading: </strong></em><a href="https://www.semrush.com/blog/what-are-backlinks/" style="text-decoration:none"><em>What Are Backlinks & Why They Matter in SEO</em></a></p><h2 id="7--user-engagement-metrics">7. User Engagement Metrics</h2><p>User engagement metrics reveal how visitors interact with your content. </p><p>These metrics include the following:</p><ul> <li style="list-style-type:disc"><strong>Bounce rate: </strong>The percentage of visitors who leave after viewing only one page</li> <li style="list-style-type:disc"><strong>Average Engagement Time: </strong>The average amount of time users actively interact with your website (e.g., scrolling or clicking)</li> <li style="list-style-type:disc"><strong>Session Duration: </strong>The total time a user spends on your site in one visit</li> <li style="list-style-type:disc"><strong>Pages per Session: </strong>The average number of pages viewed during a single session</li></ul><p>However, the metrics prioritize depend on your content type and business goals. And success looks different based on your content.</p><p>For example, a long session duration for a blog post is good. This signals your readers find your content engaging and relevant.</p><p>Whereas a long session duration for a checkout page on an ecommerce site suggests there may be issues with your site. Since the process should be quick and smooth.</p><p>Let’s explore two of the most important user engagement metrics:</p><h3 id="bounce-rate">Bounce Rate</h3><p>Bounce rate is the percentage of users who land on a page and leave in less than 10 seconds without taking any action. </p><p>A high bounce rate suggests visitors are landing on your site but aren’t engaging further. Possibly because the content isn’t relevant, the page didn’t meet their expectations, or there are technical issues like slow load times.</p><p>While bounce rate isn’t a ranking factor, users consistently bouncing from a page they clicked on from search results signals to search engines that the page may not be satisfying user intent. Which may affect rankings over time.</p><p>Track bounce rate to identify underperforming pages, gauge content quality, and spot technical issues. </p><p><strong>How to track bounce rate:</strong></p><p>Track your bounce rate using Google Analytics,</p><p>From your Google Analytics dashboard, click on “<strong>Reports</strong>” > “<strong>Engagement</strong>” > “<strong>Pages </strong><strong>and </strong><strong>screens</strong>.”</p><p>Then, click on the pen (customize report button) that appears in the top right corner of the page.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/0c/76/0c76e524419553fc2e331c4c7fdecba7/2bdb41909d43c0ca09538d01f596ce4c/AD_4nXeVzOPY71MlKXCTs7-Z4uJLzUaVUlmfy2swaQdLS_qSTyApy9prZ1OiDVN_JFjps5ImDgLb8BlHxDx_fk2EEefW4rrYmIFfPTC3MyF2L6-kHTqalTmMLOBoip9ka-4BPZrh79-vT49n-Lxtcb_Eqe3nWnxv.webp" type="image/webp"/><img alt="navigate to pages and screens" data-original="https://static.semrush.com/blog/uploads/media/0c/76/0c76e524419553fc2e331c4c7fdecba7/2bdb41909d43c0ca09538d01f596ce4c/original" height="742" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0c/76/0c76e524419553fc2e331c4c7fdecba7/2bdb41909d43c0ca09538d01f596ce4c/AD_4nXeVzOPY71MlKXCTs7-Z4uJLzUaVUlmfy2swaQdLS_qSTyApy9prZ1OiDVN_JFjps5ImDgLb8BlHxDx_fk2EEefW4rrYmIFfPTC3MyF2L6-kHTqalTmMLOBoip9ka-4BPZrh79-vT49n-Lxtcb_Eqe3nWnxv" width="1010"/></picture></figure><p>Now, click “<strong>Metrics</strong>.” And type “Bounce rate” in the “Add metric” field.</p><p>Select “<strong>Bounce rate</strong>” from the dropdown menu that appears. And click “<strong>Apply</strong>.”</p><p><span style="text-decoration:none"></span></p><figure class="easyimage easyimage-side"><picture><source type="image/webp" srcSet="https://static.semrush.com/blog/uploads/media/4e/80/4e8094988c398e9aca3f4668c9b1ad09/16945342bc4190c7f657b446c540b468/AD_4nXdENHTfKD-E7ll9GEl2wtL1i6bmqKFJeBj0A9wK2LdkEVxUlAtkYqnYDZE8NbyArtn3PuOBNoAA8ENP2bJ-pXZLQez48kCfH8i5jumnwVthJSPgXDUpMCjldmINQfigWGLl7jQGuck9gDApUXYUh6VqUCGE.webp"/><img src="https://static.semrush.com/blog/uploads/media/4e/80/4e8094988c398e9aca3f4668c9b1ad09/16945342bc4190c7f657b446c540b468/AD_4nXdENHTfKD-E7ll9GEl2wtL1i6bmqKFJeBj0A9wK2LdkEVxUlAtkYqnYDZE8NbyArtn3PuOBNoAA8ENP2bJ-pXZLQez48kCfH8i5jumnwVthJSPgXDUpMCjldmINQfigWGLl7jQGuck9gDApUXYUh6VqUCGE" data-original="https://static.semrush.com/blog/uploads/media/4e/80/4e8094988c398e9aca3f4668c9b1ad09/16945342bc4190c7f657b446c540b468/original" alt="add bounce rate metric to google analytics report" loading="lazy" width="1010" height="962"/></picture></figure><p>Now you have a table showing your bounce rate for all of the pages on your site.</p><p><span style="text-decoration:none"></span></p><figure class="easyimage easyimage-side"><picture><source type="image/webp" srcSet="https://static.semrush.com/blog/uploads/media/a7/c3/a7c3542d49616ffe82457d6d5543550e/a1613ed9c7f1a940682bb81662614da0/AD_4nXe1eFpRalnjlqQJWhhNW4M5yp5cA5nce2PD0EN3aUoK-6JgQxFP3-spjlZBQBPQAqjtXLBRNCWkdGhWeCjUYzAJBNVQOn6gE7HPI__wEOAYq80rYjI19LFccoVhbXjMdmZWEs33xbid2lXvTB1A4EA-zP4.webp"/><img src="https://static.semrush.com/blog/uploads/media/a7/c3/a7c3542d49616ffe82457d6d5543550e/a1613ed9c7f1a940682bb81662614da0/AD_4nXe1eFpRalnjlqQJWhhNW4M5yp5cA5nce2PD0EN3aUoK-6JgQxFP3-spjlZBQBPQAqjtXLBRNCWkdGhWeCjUYzAJBNVQOn6gE7HPI__wEOAYq80rYjI19LFccoVhbXjMdmZWEs33xbid2lXvTB1A4EA-zP4" data-original="https://static.semrush.com/blog/uploads/media/a7/c3/a7c3542d49616ffe82457d6d5543550e/a1613ed9c7f1a940682bb81662614da0/original" alt="bounce rate column highlighted in table" loading="lazy" width="1010" height="622"/></picture></figure><p><em><strong>Further reading: </strong></em><a href="https://www.semrush.com/blog/bounce-rate/" style="text-decoration:none"><em>What Is Bounce Rate & What Is a Good Rate?</em></a></p><h3 id="average-engagement-time">Average Engagement Time</h3><p>Average engagement time measures how long users actively interact with your site or app.</p><p>It tracks how long your site is in focus (i.e., the active browser tab) and the user is engaged through actions like scrolling or clicking.</p><p>Longer engagement times suggest users find your content valuable and relevant, which can signal to search engines that your page offers high-quality, engaging content.</p><p><strong>How to track average engagement time:</strong></p><p>You can track average engagement time using GA4. Go to “<strong>Reports</strong>” > “<strong>Engagement</strong>” > “<strong>Overview</strong>.”</p><p>And take note of the “Average engagement time” metric that appears above the graph.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/fe/04/fe04c08f7765dda8e7d33883dc024b60/e04048140eae0db0ea64abf542a45f55/AD_4nXeXht0pBwE5Es3P_KRZxnkxP-njCeOSAV8dqypc_pvIOhixmswQZwpHUChM2YgK9xX03MpnPJmsoJw_rfiQ25o2f_jtm6zvblFXW06SwcrTjySuLELrAAl_6v5kqgMWk5axD9WMZfvvb3bFJxBD4XVLwJwJ.webp" type="image/webp"/><img alt="navigate to engagement overview" data-original="https://static.semrush.com/blog/uploads/media/fe/04/fe04c08f7765dda8e7d33883dc024b60/e04048140eae0db0ea64abf542a45f55/original" height="845" loading="lazy" src="https://static.semrush.com/blog/uploads/media/fe/04/fe04c08f7765dda8e7d33883dc024b60/e04048140eae0db0ea64abf542a45f55/AD_4nXeXht0pBwE5Es3P_KRZxnkxP-njCeOSAV8dqypc_pvIOhixmswQZwpHUChM2YgK9xX03MpnPJmsoJw_rfiQ25o2f_jtm6zvblFXW06SwcrTjySuLELrAAl_6v5kqgMWk5axD9WMZfvvb3bFJxBD4XVLwJwJ" width="1010"/></picture></figure><p><em><strong>Further reading: </strong></em><a href="https://www.semrush.com/blog/average-time-on-page-google-analytics/" style="text-decoration:none"><em>How to Find & Increase Average Time on Page in Google Analytics</em></a></p><h2 id="8--customer-lifetime-value-(clv)">8. Customer Lifetime Value (CLV)</h2><p>Customer lifetime value (CLV) is a predictive measure of the total revenue expected from a customer throughout their relationship with your business.</p><p>In other words, it’s how much money you can expect from a customer throughout their relationship with your brand.</p><p>Tracking CLV as an SEO KPI helps businesses understand the long-term value of customers they acquire through organic search.</p><p>It also helps you determine the potential long-term return on SEO investments. And assess how well your SEO efforts attract high-value customers.</p><p><strong>How to calculate CLV:</strong></p><p>Use the following formula to calculate CLV for SEO:</p><p><strong>CLV = (Average purchase value) x (Average purchase frequency) x (Average customer lifespan)</strong></p><p>To illustrate, if your average customer from organic search spends $100 per order, makes three purchases per year, and remains a customer for five years, then the calculation would look like this:</p><p><strong>CLV = $100 x 3 x 5 = $1500</strong></p><p>In this example, your average CLV from organic search is $1500 per customer.</p><p>Meaning each organic visitor who turns into a customer will probably spend $1500 throughout their interactions with your brand.</p><h2 id="9--cost-per-acquisition-(cpa)">9. Cost Per Acquisition (CPA)</h2><p>Cost per acquisition (CPA) is a metric that measures the cost of acquiring one converting user.</p><p>In the context of SEO, it’s the cost of gaining a customer through organic search.</p><p>These costs can include team salaries, agency fees, SEO tools expenses, content production costs, and link-building investments.</p><p>Tracking CPA is critical because it can reveal if your SEO strategy is cost-effective. </p><p>A decreasing CPA indicates improving efficiency, while an increasing CPA signals potential issues in your approach.</p><p><strong>How to calculate CPA:</strong></p><p>Calculate CPA in the context of SEO using the following formula:</p><p><strong>CPA = Total SEO costs (agency fees, content production costs, SEO tool expenses, etc.) / Total number of conversions</strong></p><p>Let’s say you spent $4000 on team salaries and $1000 on agency fees to get 100 customers. The calculation would look like this:</p><p><strong>CPA = ($4000 + $1000) / 100 = $50</strong></p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Note</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>SEO efforts and campaigns often take some time to have any noticeable impact. As with any SEO KPI, tracking and monitoring CPA over time will be more informative than looking at any solitary metric.</em></p></div></aside><h2 id="10--non-branded-traffic">10. Non-Branded Traffic</h2><p>There are two types of traffic you can get from organic search: branded traffic and non-branded traffic.</p><p>For SEO, we usually focus on tracking non-branded traffic.</p><p>Here’s why.</p><p><strong>Branded traffic</strong> comes from searches that include your company name, branded product names, or brand variations (including spelling errors).</p><p><a href="https://www.semrush.com/blog/branded-search/" style="text-decoration:none">Branded searches</a> show how well-known your brand is. And rising branded traffic means your marketing's working.</p><p>But this isn’t a direct indication of SEO success. It indicates increased brand awareness that can be driven by efforts outside of SEO, such as social media marketing campaigns or customer referrals.</p><p><strong>Non-branded traffic</strong>, on the other hand, comes from searches related to your products, services, or industry that don’t include your brand name.</p><p>It’s a crucial SEO KPI because it reflects your ability to attract new visitors unfamiliar with your brand before they found you on Google.</p><p>Rising non-branded traffic typically indicates success in capturing search interest from broader, competitive queries.</p><p><strong>How to track non-branded traffic:</strong></p><p>Track non-branded traffic with <a href="https://www.semrush.com/analytics/organic/" style="text-decoration:none">Organic Research</a>.</p><p>Add your domain to the tool and click “<strong>Search</strong>.”<br/> </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/55/a8/55a8ac5279b6aa1449d404aa1e602dca/24c25a208b54cae71a5eea73ac8a706d/AD_4nXeIOZEMvyqG0VEjf6RSX0DzLPFNxB9jGaFvYmk9HO1O3-EV991wM1bqH5oXU1y6R0ZGVmiBOLrmItUdcK_tDAdAdahXLRwPchdI48TEtolimqRwh8fWfU8rsIMfWcDhpwMcpD6ucjrRZg9PbB0UmPevfIA.webp" type="image/webp"/><img alt="domain entered into tool" data-original="https://static.semrush.com/blog/uploads/media/55/a8/55a8ac5279b6aa1449d404aa1e602dca/24c25a208b54cae71a5eea73ac8a706d/original" height="519" loading="lazy" src="https://static.semrush.com/blog/uploads/media/55/a8/55a8ac5279b6aa1449d404aa1e602dca/24c25a208b54cae71a5eea73ac8a706d/AD_4nXeIOZEMvyqG0VEjf6RSX0DzLPFNxB9jGaFvYmk9HO1O3-EV991wM1bqH5oXU1y6R0ZGVmiBOLrmItUdcK_tDAdAdahXLRwPchdI48TEtolimqRwh8fWfU8rsIMfWcDhpwMcpD6ucjrRZg9PbB0UmPevfIA" width="1010"/></picture></figure><p>The “<strong>Overview</strong>” tab will show both branded and non-branded traffic right at the top.</p><p><span style="text-decoration:none"></span></p><figure class="easyimage easyimage-side"><picture><source type="image/webp" srcSet="https://static.semrush.com/blog/uploads/media/88/e9/88e9df6d88fc38138490a005f2fb2529/24df79254c32b01a1b991afe174390eb/AD_4nXcc4FfAOLALIhaI-amEE6AUv12Q18FWt2ROMFeI1sYKg0Ahgw_1E5CtKF2jAbXY5Q-R8bgsat-3r_tXjl1Ss1cok_HMugBodOrJAbPq8ZVa201rGI21xczY4AJUrmnXK9ZHrqtgx6P44HEXDLK4DHZnhuhY.webp"/><img src="https://static.semrush.com/blog/uploads/media/88/e9/88e9df6d88fc38138490a005f2fb2529/24df79254c32b01a1b991afe174390eb/AD_4nXcc4FfAOLALIhaI-amEE6AUv12Q18FWt2ROMFeI1sYKg0Ahgw_1E5CtKF2jAbXY5Q-R8bgsat-3r_tXjl1Ss1cok_HMugBodOrJAbPq8ZVa201rGI21xczY4AJUrmnXK9ZHrqtgx6P44HEXDLK4DHZnhuhY" data-original="https://static.semrush.com/blog/uploads/media/88/e9/88e9df6d88fc38138490a005f2fb2529/24df79254c32b01a1b991afe174390eb/original" alt="branded traffic and non-branded traffic highlighted" loading="lazy" width="1010" height="951"/></picture></figure><h2 id="11--return-on-investment-(roi)">11. Return on Investment (ROI)</h2><p>Return on investment (ROI) measures the amount of money you get back from the money you invest.</p><p>In the context of SEO, it’s how much revenue your SEO activities generate compared to how much they cost.</p><p><strong>A positive ROI is the ultimate goal of every SEO strategy. </strong></p><p>It confirms that the time and resources spent on content, site maintenance, outreach campaigns, and all your other SEO-related activities have been worth it.</p><p><strong>How to calculate SEO ROI:</strong></p><p>Calculate SEO ROI using the following formula:</p><p><strong>ROI = (Revenue from SEO - Cost of SEO) / Cost of SEO x 100</strong></p><p>For example, you spend $9000 on SEO and generate $16000 in revenue:</p><p><strong>ROI = ($16000 - $9000) / $9000 x 100 = 77.8% </strong></p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Note</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>ROI for SEO is notoriously difficult to measure because of time lags between investment and returns. Investment in SEO is straightforward, whether the money is invested in-house or in an agency, but it can take months or even years to see the returns.</em></p></div></aside><p><em><strong>Further reading: </strong></em><a href="https://www.semrush.com/blog/seo-roi/" style="text-decoration:none"><em>The ROI of SEO: How to Measure SEO ROI (with Formulas)</em></a></p><h2 id="12--google-business-profile-metrics">12. Google Business Profile Metrics</h2><p>Google Business Profile (GBP, formerly known as Google My Business) is a free Google tool that lets you manage your business’s presence across search results.</p><p>If you’re a local business, leveraging your GBP effectively can boost your <a href="https://www.semrush.com/blog/what-is-local-seo/" style="text-decoration:none">local SEO</a> and help attract more customers.</p><p>And tracking your GBP metrics can give you valuable insights into how potential customers engage with your profile.</p><p><strong>How to track Google Business Profile metrics:</strong></p><p>Once you’ve <a href="https://www.semrush.com/blog/google-my-business/" style="text-decoration:none">set up your Google Business Profile</a>, you’ll see several metrics tracked by default within the platform.</p><p>Including number of searches, profile views, clicks, direction requests, and calls.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/5c/86/5c86f7a7fd8e66f2da979d2e052731c3/6fd2c4e668bc6c3904f0c05359006cb3/AD_4nXeA5G1WfiJ6AXizh_4paXnQzQOneGAuVH0k4yYC-CfplqPsNq532YBNrBaLROScchTU8KnRTgi-swnakKfyTlGs7aN0DcOrCn4ualro4Es7-t6ZMw1FSJI3BG_C9XclneX6YrUMjf6AkjDUaa9L5gqIRTE.webp" type="image/webp"/><img alt="Google Business Profile performance dashboard shows number of interactions over time with how people discovered you, such as google search and maps via mobile or desktop" data-original="https://static.semrush.com/blog/uploads/media/5c/86/5c86f7a7fd8e66f2da979d2e052731c3/6fd2c4e668bc6c3904f0c05359006cb3/original" height="1023" loading="lazy" src="https://static.semrush.com/blog/uploads/media/5c/86/5c86f7a7fd8e66f2da979d2e052731c3/6fd2c4e668bc6c3904f0c05359006cb3/AD_4nXeA5G1WfiJ6AXizh_4paXnQzQOneGAuVH0k4yYC-CfplqPsNq532YBNrBaLROScchTU8KnRTgi-swnakKfyTlGs7aN0DcOrCn4ualro4Es7-t6ZMw1FSJI3BG_C9XclneX6YrUMjf6AkjDUaa9L5gqIRTE" width="1010"/></picture></figure><p>These metrics help you understand how visible your business is and how users interact with it in search.</p><h2 id="easily-track-and-report-on-your-seo-kpis">Easily Track and Report on Your SEO KPIs</h2><p>Regardless of the KPIs you decide to track, it’s important to start doing so as soon as possible.</p><p>The sooner you start collecting and analyzing data, the better informed you will be about your current performance and benchmarks.</p><p>Using tools to track your SEO KPIs can help you gather all this data effectively and accurately.</p><p>They can streamline the process of data collection, presentation, and aggregation. And make it easier to uncover insights. </p><p>For example, <a href="https://www.semrush.com/organic_traffic_insights/" style="text-decoration:none">Organic Traffic Insights</a> merges data from Google Analytics, Google Search Console, and Semrush in a single dashboard. </p><p><span style="text-decoration:none"></span></p><figure class="easyimage easyimage-side"><picture><source type="image/webp" srcSet="https://static.semrush.com/blog/uploads/media/9a/fb/9afb46cf69ae1e618f40d1716fc9d664/0e97a067029cffd6499e91ef09cb6962/AD_4nXdb3CEwECiAlnNURvRl30sDyh5vh6o65ofrM0LaxAn5fX0r-MWIb8d0sDBT_SdhXvWbGBmql1pFW-MvLAtNv8qm8k6w8d8dHyeQu-fTzFnAA2z7Kpdtioz-jELv5KCwveENUKt2sQySunnVXUsc2dNiWpY.webp"/><img src="https://static.semrush.com/blog/uploads/media/9a/fb/9afb46cf69ae1e618f40d1716fc9d664/0e97a067029cffd6499e91ef09cb6962/AD_4nXdb3CEwECiAlnNURvRl30sDyh5vh6o65ofrM0LaxAn5fX0r-MWIb8d0sDBT_SdhXvWbGBmql1pFW-MvLAtNv8qm8k6w8d8dHyeQu-fTzFnAA2z7Kpdtioz-jELv5KCwveENUKt2sQySunnVXUsc2dNiWpY" data-original="https://static.semrush.com/blog/uploads/media/9a/fb/9afb46cf69ae1e618f40d1716fc9d664/0e97a067029cffd6499e91ef09cb6962/original" alt="organic traffic insights report" loading="lazy" width="1010" height="880"/></picture></figure><p>And, if you need a report to prove your SEO efforts are working, create PDF reports from scratch with <a href="https://www.semrush.com/my_reports/" style="text-decoration:none">My Reports</a>.</p><p>Semrush’s SEO report templates include:</p><ul> <li style="list-style-type:disc">Monthly SEO report </li> <li style="list-style-type:disc">Full site audit report</li> <li style="list-style-type:disc">Monthly competitor analysis</li> <li style="list-style-type:disc">Full backlinks report</li> <li style="list-style-type:disc">Google Business Profile insights</li></ul><p>And many more. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/0a/38/0a3801b26d728fd9d366a57c79e2ad9b/184c3b333b81a0d427f9e491c5a1871c/AD_4nXfUw7IMn_5orBAPzY58WvrwFqdB08qaZmAjVywPNHVqj2xMI6GnNEWrWyHBllkg0e5pWNTYIxIZfoz0fORHS5_3W-6HwIZA9ox0SWcq4t6P9iPw61TZ0xSrIM2BWmQ1IqtXmkkfZmDc3goMfs-xJUGI5Ac.webp" type="image/webp"/><img alt="my reports templates allow you to start from scratch or use a ready-to-use template for SEO KPIs" data-original="https://static.semrush.com/blog/uploads/media/0a/38/0a3801b26d728fd9d366a57c79e2ad9b/184c3b333b81a0d427f9e491c5a1871c/original" height="627" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0a/38/0a3801b26d728fd9d366a57c79e2ad9b/184c3b333b81a0d427f9e491c5a1871c/AD_4nXfUw7IMn_5orBAPzY58WvrwFqdB08qaZmAjVywPNHVqj2xMI6GnNEWrWyHBllkg0e5pWNTYIxIZfoz0fORHS5_3W-6HwIZA9ox0SWcq4t6P9iPw61TZ0xSrIM2BWmQ1IqtXmkkfZmDc3goMfs-xJUGI5Ac" width="1010"/></picture></figure><p>Sign up for a <a href="http://semrush.com/signup" style="text-decoration:none">free Semrush account</a> (no credit card required) and get access to these two tools and over 50 others.</p></article><div class="sc-gKclnd gIVKXH sc-edERGn fvqybF"><span data-test="share-block-description" class="sc-kLwhqv bAMHOQ">Share</span><div data-test="share-block" class="sc-gKclnd jVrJcj"><div class="sc-giYglK fSiAZB"><a data-test="share-block-link-text-linkedin" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fseo-kpis%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-linkedin-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#linkedin-icon"></use></svg></a><a data-test="share-block-link-text-twitter" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" 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data-test="share-block-link-text-mail" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="mailto:?body=SEO KPIs: 12 KPIs for SEO to Track & Measure%0D%0Ahttps://www.semrush.com/blog/seo-kpis/?utm_source=socialsharing_email&utm_medium=blogshare&utm_campaign=socialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-mail-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#mail-icon"></use></svg></a></div></div></div></div><div class="sc-gKclnd kcZgbH right-article-section"><section class="sc-hkgtus cZJvJx"></section></div></div></div><div data-test="container" class="sc-gKclnd fYleTp"><div class="sc-gKclnd eYTkOv"><div data-test="wrapper-for-author-bio" class="sc-gKclnd hrZfTH"></div><div data-test="wrapper-for-subscription" class="sc-gKclnd hrZfTH"></div></div></div><div data-test="wrapper-for-more-on-this" class="sc-gKclnd hrZfTH"></div><div data-test="wrapper-for-trial" class="sc-gKclnd hrZfTH"></div></main><div data-test="wrapper-for-footer" class="sc-gKclnd hrZfTH"></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"canonicalSubdomain":"www","locale":"en","breakpoint":{"isPhone":false,"isTablet":false,"isDesktop":true},"page":{"id":3942,"status":"published","url":"seo-kpis","template":"article-base","title":"SEO KPIs: 12 KPIs for SEO to Track \u0026 Measure","preview":"Common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.","previewImage":"https://static.semrush.com/blog/uploads/media/e8/b1/e8b1eb7db9d6000ac8909a870b447ae2/seo-kpis.svg","socialImage":"https://static.semrush.com/blog/uploads/media/4b/20/4b2099df243e562636094363955c4ed0/6c48fa27d36856f9f868b799fef77605/seo-kpis-sm.png","extraImage":"https://static.semrush.com/blog/uploads/media/e8/b1/e8b1eb7db9d6000ac8909a870b447ae2/extra.png","altPreviewImage":"SEO KPIs","altSocialImage":"SEO KPIs","hidePreviewImage":0,"publishedAt":1602241200000,"editedAt":1730899320000,"metaTitle":"SEO KPIs: 12 KPIs for SEO to Track \u0026 Measure","metaDescription":"Common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.","schemaOrg":"{}","author":{"id":201654769,"alias":"carlos","name":"Carlos Silva","photo":"https://static.semrush.com/blog/uploads/user/91/f0/91f07ef1c7b49fa3f177d6606908ef67/resized_profile.png","photoMask":"blob","company":"Semrush","position":"Senior Content Writer","bio":"Carlos Silva is a content marketer with over 10 years of experience in writing, content strategy, and SEO. At Semrush, he’s involved in research, editing, and writing for the English blog. He also owns Semrush’s Educational Newsletter (4M+ subscribers).","socials":{"webSite":"https://www.semrush.com/","twitter":"https://twitter.com/cesilvam","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/carlos-silva-maldonado/"},"isPublic":true,"expertise":["content writing","content strategy","on-page seo","keyword research"],"education":[{"establishment":"Ohio Wesleyan University","degree":"BA in Economics Management","link":"https://owu.edu/"}]},"blocks":{"articleContent":{"code":"article-content","itemId":29759,"enabled":true,"value":[]}},"critical":{"article-content":{"id":29759,"content":"\u003ch2\u003eWhat Are SEO KPIs?\u003c/h2\u003e\u003cp\u003eSEO KPIs (key performance indicators) are metrics used to measure the effectiveness of your SEO efforts. Some common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.\u003c/p\u003e\u003cp\u003eMonitoring SEO KPIs can help you:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eTrack and evaluate your performance\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eMonitor results of ongoing SEO efforts\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eMake data-driven decisions\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eDemonstrate return on investment (ROI) to stakeholders\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eThe specific KPIs you track will depend on your website and goals. \u003c/p\u003e\u003cp\u003eHowever, some SEO KPIs are universally important. Let’s take a look.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/d5/13/d513a0cbe1c3d0ed9ca29b1c790ce344/b2a000be371bdaa189a0e5794955dcd3/AD_4nXeDb9Zc2cxvs5e9HyoY5Gj8n0GqVW-B9DBQxtT4ELdOyrUzVPntSh1cyAC7FmNzlwQwv8vmEBX-N-L88p_Zk4zYEqdjPf8XrRrwmn1wbj-PAqarTYXwyNHI3_jMYszgHLVr3HAi8WFx5b7amino13qq4X2w.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"SEO KPIs you should track include organic conversions, search visibility, organic traffic, click-through rate, keyword rankings, backlink metrics, user engagement metrics, customer lifetime value, cost per acquisition, non-branded traffic, return on investment, google business profile metrics\" data-original=\"https://static.semrush.com/blog/uploads/media/d5/13/d513a0cbe1c3d0ed9ca29b1c790ce344/b2a000be371bdaa189a0e5794955dcd3/original\" height=\"1079\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d5/13/d513a0cbe1c3d0ed9ca29b1c790ce344/b2a000be371bdaa189a0e5794955dcd3/AD_4nXeDb9Zc2cxvs5e9HyoY5Gj8n0GqVW-B9DBQxtT4ELdOyrUzVPntSh1cyAC7FmNzlwQwv8vmEBX-N-L88p_Zk4zYEqdjPf8XrRrwmn1wbj-PAqarTYXwyNHI3_jMYszgHLVr3HAi8WFx5b7amino13qq4X2w\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTip\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eCreate a \u003c/em\u003e\u003ca href=\"http://semrush.com/signup\"\u003e\u003cem\u003efree Semrush account\u003c/em\u003e\u003c/a\u003e\u003cem\u003e (no credit card needed) to easily track and analyze important SEO KPIs.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003ch2\u003e1. Organic Conversions\u003c/h2\u003e\u003cp\u003eOrganic conversions occur when visitors from unpaid search results complete a desired action. Like making a purchase, signing up for a newsletter, or downloading a resource. \u003c/p\u003e\u003cp\u003eYour organic conversion rate is the percentage of these visitors who convert.\u003c/p\u003e\u003cp\u003eThis is one of the most important SEO KPIs. Because it \u003cstrong\u003edirectly measures\u003c/strong\u003e the effectiveness of your SEO efforts in driving your desired business results. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eHow to track organic conversions:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eIn \u003ca href=\"https://www.semrush.com/blog/google-analytics/\" style=\"text-decoration:none\"\u003eGoogle Analytics 4\u003c/a\u003e (GA4), conversions are tracked as events you mark as important. Like \"sign_up” or \"purchase.\"\u003c/p\u003e\u003cp\u003eSet up conversion tracking in \u003ca href=\"https://analytics.google.com/analytics/web/\" style=\"text-decoration:none\"\u003eGoogle Analytics\u003c/a\u003e by clicking the “settings” icon at the bottom left corner of your screen.\u003c/p\u003e\u003cp\u003eThen, go to “\u003cstrong\u003eAdmin\u003c/strong\u003e” \u0026gt; “\u003cstrong\u003eEvents\u003c/strong\u003e.”\u003c/p\u003e\u003cp\u003eMark your desired events as conversions to begin tracking.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/60/9e/609e3cf86e400e2b2de1c46d557c0e4c/0d38a723e15d3041c4b8a5d882924db3/AD_4nXeCp7n6nw5mH6EenoXSh09PMuN6Go-pFFfvUqoRPr_OAR4nkraGgci1UUAnTSbUM6p485xpbXxD-zmb7q7XoW5H6hXmR129Rgeu9m54uPoHM_byBtDjYbmLfKNYwmU0exjCL1kimlv8jCIMVYIw6YQS7zQ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"toggle is on to mark an event as a key event\" data-original=\"https://static.semrush.com/blog/uploads/media/60/9e/609e3cf86e400e2b2de1c46d557c0e4c/0d38a723e15d3041c4b8a5d882924db3/original\" height=\"883\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/60/9e/609e3cf86e400e2b2de1c46d557c0e4c/0d38a723e15d3041c4b8a5d882924db3/AD_4nXeCp7n6nw5mH6EenoXSh09PMuN6Go-pFFfvUqoRPr_OAR4nkraGgci1UUAnTSbUM6p485xpbXxD-zmb7q7XoW5H6hXmR129Rgeu9m54uPoHM_byBtDjYbmLfKNYwmU0exjCL1kimlv8jCIMVYIw6YQS7zQ\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOnce an event is marked as a conversion, it can take some time (up to 24 hours) for the data to appear in reports.\u003c/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/blog/how-to-set-up-google-analytics/\" style=\"text-decoration:none\"\u003e\u003cem\u003eHow to Set Up GA4: A Complete Step-by-Step Guide\u003c/em\u003e\u003c/a\u003e\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/blog/google-analytics-4-events/\" style=\"text-decoration:none\"\u003e\u003cem\u003eGoogle Analytics 4 Events Guide: Event Tracking Explained\u003c/em\u003e\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003e2. Search Visibility\u003c/h2\u003e\u003cp\u003eSearch visibility measures how often your website shows up in search engine results for your target keywords.\u003c/p\u003e\u003cp\u003eIt’s a broader metric that tracks your visibility across multiple searches and \u003ca href=\"https://www.semrush.com/blog/serp-features-guide/\" style=\"text-decoration:none\"\u003eSERP features\u003c/a\u003e (like \"People Also Ask\" or featured snippets).\u003c/p\u003e\u003cp\u003eTracking search visibility gives you a bird's-eye view of how prominently your site appears for your target keywords.\u003c/p\u003e\u003cp\u003eAnd helps you understand if your SEO efforts are paying off across multiple keywords, rather than focusing on individual rankings.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eHow to track search visibility:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eTrack your search visibility using \u003ca href=\"https://www.semrush.com/blog/google-search-console/\" style=\"text-decoration:none\"\u003eGoogle Search Console\u003c/a\u003e (GSC).\u003c/p\u003e\u003cp\u003eLook for “Performance” in the left-hand menu. And click “\u003cstrong\u003eSearch results\u003c/strong\u003e.”\u003c/p\u003e\u003cp\u003eYou’ll see a chart showing website performance data. Click on the “\u003cstrong\u003eTotal impressions\u003c/strong\u003e” box.\u003c/p\u003e\u003cp\u003eThat number indicates how many times your website has appeared on a results page over a specific period.\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eThe “Total impressions” metric doesn’t indicate clicks. This metric is solely for gauging how visible your pages are in search engine results pages (SERPs).\u003c/em\u003e\u003cbr\u003e \u003c/p\u003e\u003cp\u003e\u003cimg alt=\"total impressions box highlighted\" src=\"https://static.semrush.com/blog/uploads/media/00/6c/006c88545132c48a3b7ed5c5f7ccb384/c04678ce2d224495025563f56d5224a5/AD_4nXdalNuZ42N1GWe8Bb4ekmnWWBSwFm7T4q82FTB3mC1nv47UHsJ51y7SKxcgTX3bdWydb8cHRLKtMB51_FZi-I7JPNZIX1v_LSVKnUnAvwW-swymZU-DiqHRbYP7R55oOuw-aDlpD_UFkxEC5MDpXVGMO7k\" loading=\"lazy\" width=\"1010\" height=\"751\"\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cp\u003eGSC tracks your impressions for \u003cstrong\u003eall \u003c/strong\u003ekeywords. Even keywords you weren’t originally targeting or ones you’ve deemed irrelevant.\u003c/p\u003e\u003cp\u003eTrack your search visibility for specific target keywords using the \u003ca href=\"https://www.semrush.com/position-tracking/\" style=\"text-decoration:none\"\u003ePosition Tracking\u003c/a\u003e tool.\u003c/p\u003e\u003cp\u003eEnter your target keywords as you set up your project. And click “\u003cstrong\u003eStart Tracking\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/82/ef/82efa9f41a195ad6f9d341a2b1f1757a/0387348549d9ddf6404610522a26bed7/AD_4nXesSRz5AJnU8qRw7LF5hCyJN-nmf-LLi5OMk-TX72HfmGFsQv3HkTYzO91ZkG3IRHM2NHMfiguj_71Aj2uaqMVHdpPNcwq_nNVA1xq7n9OAvZVrlXHn4Y9qlUL2s1ZTvOaTUKX3eIGTklnKWjpj4rFcgHo.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"AD_4nXesSRz5AJnU8qRw7LF5hCyJN-nmf-LLi5OMk-TX72HfmGFsQv3HkTYzO91ZkG3IRHM2NHMfiguj_71Aj2uaqMVHdpPNcwq_nNVA1xq7n9OAvZVrlXHn4Y9qlUL2s1ZTvOaTUKX3eIGTklnKWjpj4rFcgHo?key=58zwxQqpNIydnAjK7dnNbQ\" data-original=\"https://static.semrush.com/blog/uploads/media/82/ef/82efa9f41a195ad6f9d341a2b1f1757a/0387348549d9ddf6404610522a26bed7/original\" height=\"1148\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/82/ef/82efa9f41a195ad6f9d341a2b1f1757a/0387348549d9ddf6404610522a26bed7/AD_4nXesSRz5AJnU8qRw7LF5hCyJN-nmf-LLi5OMk-TX72HfmGFsQv3HkTYzO91ZkG3IRHM2NHMfiguj_71Aj2uaqMVHdpPNcwq_nNVA1xq7n9OAvZVrlXHn4Y9qlUL2s1ZTvOaTUKX3eIGTklnKWjpj4rFcgHo\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe tool will create a report specifically for your target keywords.\u003c/p\u003e\u003cp\u003eThe “\u003cstrong\u003eLandscape\u003c/strong\u003e” tab displays your site’s \u003cstrong\u003esearch visibility score\u003c/strong\u003e. And how that score has changed over time.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/55/07/5507623175ecff021633a3ceb63d2408/652971dff992539a13b68e4d349d05da/AD_4nXe6-tJf8uKRm6zGBQmtoY0cWa3lnmXhoDhMg36Sp2SNm7WfNs7YR026Eku3B5cV3wBCo1kK034bI3ofC24I4TUQRVlR9nKipO0p4rZCNeO3SDadKZclf-NqURovYHblDQEJRkuExpR0Ua3wSQqjNLGN_L3e.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"visibility score highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/55/07/5507623175ecff021633a3ceb63d2408/652971dff992539a13b68e4d349d05da/original\" height=\"772\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/55/07/5507623175ecff021633a3ceb63d2408/652971dff992539a13b68e4d349d05da/AD_4nXe6-tJf8uKRm6zGBQmtoY0cWa3lnmXhoDhMg36Sp2SNm7WfNs7YR026Eku3B5cV3wBCo1kK034bI3ofC24I4TUQRVlR9nKipO0p4rZCNeO3SDadKZclf-NqURovYHblDQEJRkuExpR0Ua3wSQqjNLGN_L3e\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAnd the “\u003cstrong\u003eOverview\u003c/strong\u003e” tab shows a trend graph of your site’s visibility. \u003c/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration:none;\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://static.semrush.com/blog/uploads/media/e6/8e/e68e63f1b45b1069efc57d2cd3958cc8/8fa8c0e45403d08f9bd9827bf3eddd0e/AD_4nXe55YL86Bcz-Kh3A8ExRvjEoxwLdL26NiC_vgaCfzYkoC6ggiIRPlY55NB5PeCdTMTRuERRpA3QythHPtMXdB0tZzoGkC2__e-DstLbTBy1V23AHzi9vJk47sD0x1-yiHjrcZS5MjI3vDRydcrPaGCS4DY.webp\"\u003e\u003c/source\u003e\u003cimg src=\"https://static.semrush.com/blog/uploads/media/e6/8e/e68e63f1b45b1069efc57d2cd3958cc8/8fa8c0e45403d08f9bd9827bf3eddd0e/AD_4nXe55YL86Bcz-Kh3A8ExRvjEoxwLdL26NiC_vgaCfzYkoC6ggiIRPlY55NB5PeCdTMTRuERRpA3QythHPtMXdB0tZzoGkC2__e-DstLbTBy1V23AHzi9vJk47sD0x1-yiHjrcZS5MjI3vDRydcrPaGCS4DY\" data-original=\"https://static.semrush.com/blog/uploads/media/e6/8e/e68e63f1b45b1069efc57d2cd3958cc8/8fa8c0e45403d08f9bd9827bf3eddd0e/original\" alt=\"visibility graph shows change in visibility over time\" loading=\"lazy\" width=\"1010\" height=\"934\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/seo-visibility/\" style=\"text-decoration:none\"\u003e\u003cem\u003eSEO Visibility: What It Is \u0026amp; How to Improve It\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch2\u003e3. Organic Traffic\u003c/h2\u003e\u003cp\u003eOrganic traffic refers to visitors who land on your site from unpaid search engine results. Each visit counts as an organic session.\u003c/p\u003e\u003cp\u003eIn other words, organic traffic tracks the number of people who saw your page in SERPs and decided to click on it.\u003c/p\u003e\u003cp\u003eTracking this KPI helps you understand how well your site draws visitors without paid ads and reveals which pages attract the most interest.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eHow to track organic traffic:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eMeasure organic traffic with GSC.\u003c/p\u003e\u003cp\u003eLook for the “Performance” report on the left-hand menu. And click “\u003cstrong\u003eSearch results\u003c/strong\u003e.” \u003c/p\u003e\u003cp\u003eYou’ll see a graph showing your organic traffic over time. Select “\u003cstrong\u003eTotal clicks\u003c/strong\u003e” to see how many people visited your site from organic search.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/30/2a/302a04503af48bb041834b08fb1e5345/db9e4b605b6dfd3b72d21c35bd8fc542/AD_4nXfZCQBnJg4wv1xh25G_9JG_Jx6C6xhsMxrH9menJg4UTsSOBVS1pV5xju00NXmrs7XVj5ULeQbtIh3wJm5Q1Egmu4PXaHp5rmzVvxbXkVlt-aqGZOgRwf5rJ7kqZnkQNW7aYOloZdQRIALLK_5P0-_LdLX8.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"total clicks box highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/30/2a/302a04503af48bb041834b08fb1e5345/db9e4b605b6dfd3b72d21c35bd8fc542/original\" height=\"748\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/30/2a/302a04503af48bb041834b08fb1e5345/db9e4b605b6dfd3b72d21c35bd8fc542/AD_4nXfZCQBnJg4wv1xh25G_9JG_Jx6C6xhsMxrH9menJg4UTsSOBVS1pV5xju00NXmrs7XVj5ULeQbtIh3wJm5Q1Egmu4PXaHp5rmzVvxbXkVlt-aqGZOgRwf5rJ7kqZnkQNW7aYOloZdQRIALLK_5P0-_LdLX8\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, scroll down to get more detailed information. Including which keywords drive traffic, which pages they drive traffic to, and more.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/cb/04/cb042e6731613246e541825eeed32152/738ca8e65323e1eb392250823a093cce/AD_4nXe2zayyr8b4BhgHoXJpT3jGcqEo1K4skeZo8IxkA1AUqRsPLTqo3S4AHNGhk2ujnQ0IyHhn_Ag_7Fol_f1oXcwjvEuRHLMgTMrakvr-bWsOU_bSePLGyg5dHbczqa5RENay68av6jSa_k-o8v0QvOh6yKU.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"queries table shows top queries by clicks\" data-original=\"https://static.semrush.com/blog/uploads/media/cb/04/cb042e6731613246e541825eeed32152/738ca8e65323e1eb392250823a093cce/original\" height=\"977\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/cb/04/cb042e6731613246e541825eeed32152/738ca8e65323e1eb392250823a093cce/AD_4nXe2zayyr8b4BhgHoXJpT3jGcqEo1K4skeZo8IxkA1AUqRsPLTqo3S4AHNGhk2ujnQ0IyHhn_Ag_7Fol_f1oXcwjvEuRHLMgTMrakvr-bWsOU_bSePLGyg5dHbczqa5RENay68av6jSa_k-o8v0QvOh6yKU\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can also use the \u003ca href=\"https://www.semrush.com/analytics/organic/\" style=\"text-decoration:none\"\u003eOrganic Research\u003c/a\u003e tool to get more in-depth keyword information like ranking position and SERP features.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/c3/02/c3026b66a42c9d63e3e77de49d8801ab/8cb2ca9a94c8ddcf38e7cf4f5a29c7c5/AD_4nXdUjE49eQ9vSKToeY2iswdFE1EtlP_Yxztu9n6AEKXW5vGvt_Nt-ry-8tPT2ScMsUMfb8vtnFUOPEryHChvPhq9wRPUVvm_rjVqgMI0Jb3Z_-ruLML0a6pHVidRNQagAjvSeUaQkKzXJ0nSV5EEg5Q11_A.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"positions report shows keywords, their position, traffic, and more\" data-original=\"https://static.semrush.com/blog/uploads/media/c3/02/c3026b66a42c9d63e3e77de49d8801ab/8cb2ca9a94c8ddcf38e7cf4f5a29c7c5/original\" height=\"925\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c3/02/c3026b66a42c9d63e3e77de49d8801ab/8cb2ca9a94c8ddcf38e7cf4f5a29c7c5/AD_4nXdUjE49eQ9vSKToeY2iswdFE1EtlP_Yxztu9n6AEKXW5vGvt_Nt-ry-8tPT2ScMsUMfb8vtnFUOPEryHChvPhq9wRPUVvm_rjVqgMI0Jb3Z_-ruLML0a6pHVidRNQagAjvSeUaQkKzXJ0nSV5EEg5Q11_A\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAnd identify the main websites competing with you for organic traffic. \u003c/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration:none;\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://static.semrush.com/blog/uploads/media/0b/15/0b159278609fd9c038ddb7bff62b2cf3/ed7a1e1879445b29e6c049c9ae952443/AD_4nXenyk5ZlJs7WhxHaI0AllYDRaADBgQcg9Op1Nv5Mn7w6SoZDsocPAEHj3fdz_W7OlZq3lL1ngmNIPXlb8Z2dj8eYVXgy7BasZK_JbRhng34YNHcdmrWV0hwe_WQupN_Be50siEDOIfxN6yJAfNEAQTeAuWq.webp\"\u003e\u003c/source\u003e\u003cimg src=\"https://static.semrush.com/blog/uploads/media/0b/15/0b159278609fd9c038ddb7bff62b2cf3/ed7a1e1879445b29e6c049c9ae952443/AD_4nXenyk5ZlJs7WhxHaI0AllYDRaADBgQcg9Op1Nv5Mn7w6SoZDsocPAEHj3fdz_W7OlZq3lL1ngmNIPXlb8Z2dj8eYVXgy7BasZK_JbRhng34YNHcdmrWV0hwe_WQupN_Be50siEDOIfxN6yJAfNEAQTeAuWq\" data-original=\"https://static.semrush.com/blog/uploads/media/0b/15/0b159278609fd9c038ddb7bff62b2cf3/ed7a1e1879445b29e6c049c9ae952443/original\" alt=\"competitors report shows competitive positioning map\" loading=\"lazy\" width=\"1010\" height=\"859\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/organic-traffic/\" style=\"text-decoration:none\"\u003e\u003cem\u003eWhat Is Organic Traffic? (And How to Increase It)\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch2\u003e4. Click-Through Rate (CTR)\u003c/h2\u003e\u003cp\u003eClick-through rate (CTR) is the percentage of users who click on your website after seeing it in organic search results.\u003c/p\u003e\u003cp\u003eIt reflects how compelling your listing is in search results. If most users who see your site also click, this is an indicator your content is engaging and relevant.\u003c/p\u003e\u003cp\u003eCalculate it by dividing the number of clicks over the total number of impressions. And multiply it by 100.\u003c/p\u003e\u003cp\u003eLike this:\u003c/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration:none;\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://static.semrush.com/blog/uploads/media/db/5e/db5e8ad0ea4f576af8d1d39b45f4fca8/e5593092fd2cc955be812201ac1270b1/AD_4nXed5-qeaphM0bDDOwZf1zyEs0VszrRbAYArK9HXfhcnMUYnAVgLcWqsFbFTKcp52E5dRFPTp1MZwA7SuZ-rtNw5arJUpYPgk8YMPOc1c6_HyKKY3E0ZkSIYdSrBDMD91SbhJw-HOIhWylcpsmUpiOxqERw.webp\"\u003e\u003c/source\u003e\u003cimg src=\"https://static.semrush.com/blog/uploads/media/db/5e/db5e8ad0ea4f576af8d1d39b45f4fca8/e5593092fd2cc955be812201ac1270b1/AD_4nXed5-qeaphM0bDDOwZf1zyEs0VszrRbAYArK9HXfhcnMUYnAVgLcWqsFbFTKcp52E5dRFPTp1MZwA7SuZ-rtNw5arJUpYPgk8YMPOc1c6_HyKKY3E0ZkSIYdSrBDMD91SbhJw-HOIhWylcpsmUpiOxqERw\" data-original=\"https://static.semrush.com/blog/uploads/media/db/5e/db5e8ad0ea4f576af8d1d39b45f4fca8/e5593092fd2cc955be812201ac1270b1/original\" alt=\"organic click through rate equals organic clicks divided by SERP impressions. then multiple that number by 100\" loading=\"lazy\" width=\"1010\" height=\"547\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cstrong\u003eHow to track organic CTR:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eAnalyze the CTR of your pages and queries in Google Search Console under the “Performance” \u0026gt; “\u003cstrong\u003eSearch results\u003c/strong\u003e” report.\u003c/p\u003e\u003cp\u003eThe tool shows your average CTR, along with a graph showing your average CTR over time:\u003c/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration:none;\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://static.semrush.com/blog/uploads/media/65/f4/65f4b7308444ec831fd8fe901b0e706c/af16cfa794a1ab0718854f1edd530398/AD_4nXfHPsxl8Ik90MRnvbDLev7xzq_r6hg6cDkzXpgk0T2tdwmkpXsRgWcZ_lYhT-IWy9w9_X6X29MJ6WOByeKfIFIil9Xp88Anu2QnoyCyj5MiDCTNo7Tm1E2L3UXT4v37SjuFjvHaPkb7FEgA1ylWxZ1ttdvl.webp\"\u003e\u003c/source\u003e\u003cimg src=\"https://static.semrush.com/blog/uploads/media/65/f4/65f4b7308444ec831fd8fe901b0e706c/af16cfa794a1ab0718854f1edd530398/AD_4nXfHPsxl8Ik90MRnvbDLev7xzq_r6hg6cDkzXpgk0T2tdwmkpXsRgWcZ_lYhT-IWy9w9_X6X29MJ6WOByeKfIFIil9Xp88Anu2QnoyCyj5MiDCTNo7Tm1E2L3UXT4v37SjuFjvHaPkb7FEgA1ylWxZ1ttdvl\" data-original=\"https://static.semrush.com/blog/uploads/media/65/f4/65f4b7308444ec831fd8fe901b0e706c/af16cfa794a1ab0718854f1edd530398/original\" alt=\"average click through rate box highlighted\" loading=\"lazy\" width=\"1010\" height=\"727\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eScroll down and click on the “\u003cstrong\u003ePages\u003c/strong\u003e” tab to see the CTR of your specific pages.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/11/05/1105b8c4f3d247226bcbf504562e9085/f97f9141615321c9652f3ebc78d1f162/AD_4nXe7VLRr5CPcpsFtgwM5tmUIq60kxAQyrnEy3puiYmmqJ2Upx1McB6DMYpeEZja_dMLnYRsUxGZvdRDD1s5a2HFQD9nR5tJXOAEVe2Md6Znwh51mXdy2dG_GPOXd3lr0nNP2NGSO0YjbQP85xEMe1_FRFhEl.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"pages tab and ctr column highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/11/05/1105b8c4f3d247226bcbf504562e9085/f97f9141615321c9652f3ebc78d1f162/original\" height=\"786\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/11/05/1105b8c4f3d247226bcbf504562e9085/f97f9141615321c9652f3ebc78d1f162/AD_4nXe7VLRr5CPcpsFtgwM5tmUIq60kxAQyrnEy3puiYmmqJ2Upx1McB6DMYpeEZja_dMLnYRsUxGZvdRDD1s5a2HFQD9nR5tJXOAEVe2Md6Znwh51mXdy2dG_GPOXd3lr0nNP2NGSO0YjbQP85xEMe1_FRFhEl\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/organic-ctr/\" style=\"text-decoration:none\"\u003e\u003cem\u003eHow to Understand, Measure, and Improve Your Organic CTR\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch2\u003e5. Keyword Rankings\u003c/h2\u003e\u003cp\u003eKeyword rankings are your website’s position in search engine results pages (\u003ca href=\"https://www.semrush.com/blog/serp/\" style=\"text-decoration:none\"\u003eSERPs\u003c/a\u003e) for specific search terms.\u003c/p\u003e\u003cp\u003eThis is an important SEO KPI to track because you want your site to rank as highly as possible. \u003c/p\u003e\u003cp\u003eAfter all, the higher your site ranks in SERPs, the better your visibility and clicks. Which can lead to more organic traffic and more business.\u003c/p\u003e\u003cp\u003eMonitoring your rankings can also help you spot ranking drops, identify high-performing content, and find new ranking opportunities. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eHow to track keyword rankings:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eAutomatically track keyword rankings with \u003ca href=\"https://www.semrush.com/position-tracking/\" style=\"text-decoration:none\"\u003ePosition Tracking\u003c/a\u003e. \u003c/p\u003e\u003cp\u003eStart by entering your domain into the search bar and clicking “\u003cstrong\u003eSet up tracking\u003c/strong\u003e.”\u003c/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration:none;\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://static.semrush.com/blog/uploads/media/ba/e6/bae6d6b79fcc5cd22096b7c06a5bac55/a9111daa8d4bd0753db8da7ab063e6c8/AD_4nXcHZ5EHXPcst0ETz77o1pPHxy8kolrx1est0SYnwH9t74F1APNqBn0tX5Bc4GcdywEThFjOvSht-Ky7E-TUkLZNMbtc_apaKYWAy48BCT7powjrQaeiSP-hnRwWETIjbW94QnUpfl3Go11aUg26MvFNF93p.webp\"\u003e\u003c/source\u003e\u003cimg src=\"https://static.semrush.com/blog/uploads/media/ba/e6/bae6d6b79fcc5cd22096b7c06a5bac55/a9111daa8d4bd0753db8da7ab063e6c8/AD_4nXcHZ5EHXPcst0ETz77o1pPHxy8kolrx1est0SYnwH9t74F1APNqBn0tX5Bc4GcdywEThFjOvSht-Ky7E-TUkLZNMbtc_apaKYWAy48BCT7powjrQaeiSP-hnRwWETIjbW94QnUpfl3Go11aUg26MvFNF93p\" data-original=\"https://static.semrush.com/blog/uploads/media/ba/e6/bae6d6b79fcc5cd22096b7c06a5bac55/a9111daa8d4bd0753db8da7ab063e6c8/original\" alt=\"domain entered into tool\" loading=\"lazy\" width=\"1010\" height=\"625\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, select the search engine and device you want to use to track your rankings. And specify a location and language.\u003c/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration:none;\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://static.semrush.com/blog/uploads/media/6f/0b/6f0b4d15ce87bf16275715978c2bc20d/c04eceb30c0dea9a5020f6a46aeaf42b/AD_4nXdT81MyhJfH1e4sa2ilYIGPu4UQUl_YTWk6H4Kgk5wi7oviPYfQM8cmaXAJCmoVxdhq5SP7IgJGQLnOZrP4Cpv8FfkBCNbc_zZV4jB9fIJXP2-1vcX7pZmLsgUCSFDB3H42mh8cndQJp6j2qkr2P6hyFAer.webp\"\u003e\u003c/source\u003e\u003cimg src=\"https://static.semrush.com/blog/uploads/media/6f/0b/6f0b4d15ce87bf16275715978c2bc20d/c04eceb30c0dea9a5020f6a46aeaf42b/AD_4nXdT81MyhJfH1e4sa2ilYIGPu4UQUl_YTWk6H4Kgk5wi7oviPYfQM8cmaXAJCmoVxdhq5SP7IgJGQLnOZrP4Cpv8FfkBCNbc_zZV4jB9fIJXP2-1vcX7pZmLsgUCSFDB3H42mh8cndQJp6j2qkr2P6hyFAer\" data-original=\"https://static.semrush.com/blog/uploads/media/6f/0b/6f0b4d15ce87bf16275715978c2bc20d/c04eceb30c0dea9a5020f6a46aeaf42b/original\" alt=\"targeting setup screen\" loading=\"lazy\" width=\"1010\" height=\"708\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAdd the keywords you want to track and click “\u003cstrong\u003eAdd keywords to campaign\u003c/strong\u003e.”\u003c/p\u003e\u003cp\u003eThen, check “\u003cstrong\u003eSend me weekly ranking updates via email\u003c/strong\u003e” to receive an automated summary of your rankings.\u003c/p\u003e\u003cp\u003eAnd hit “\u003cstrong\u003eStart Tracking\u003c/strong\u003e.”\u003c/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration:none;\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://static.semrush.com/blog/uploads/media/f8/af/f8af3f6d65d589c4eef4b91ebc0e9980/10ddd6b46095477d8c8fb74f9d3ca9a4/AD_4nXfvQx9Cz4n0tHcdFXPNJqrRhvndk4m8knSPovM7IH5D0s1_sfBOZbrrjX5NjxCmmYikTcSacaTU-_hIftRm2SHyFYr5IajZr5SQmjQ1uc52bkMs_lozjthqxIvgdRd5wsrOn7HGHQV3dZ_9JE17FzSPS3pC.webp\"\u003e\u003c/source\u003e\u003cimg src=\"https://static.semrush.com/blog/uploads/media/f8/af/f8af3f6d65d589c4eef4b91ebc0e9980/10ddd6b46095477d8c8fb74f9d3ca9a4/AD_4nXfvQx9Cz4n0tHcdFXPNJqrRhvndk4m8knSPovM7IH5D0s1_sfBOZbrrjX5NjxCmmYikTcSacaTU-_hIftRm2SHyFYr5IajZr5SQmjQ1uc52bkMs_lozjthqxIvgdRd5wsrOn7HGHQV3dZ_9JE17FzSPS3pC\" data-original=\"https://static.semrush.com/blog/uploads/media/f8/af/f8af3f6d65d589c4eef4b91ebc0e9980/10ddd6b46095477d8c8fb74f9d3ca9a4/original\" alt=\"add keywords to campaign and other check boxes highlighted\" loading=\"lazy\" width=\"1010\" height=\"1095\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou’ll now be able to see your rankings for each of the keywords you entered. And other meaningful metrics, like estimated traffic, visibility, and share of voice.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/86/34/8634a0c94988902dfecc4b72cb770666/a59e3040fec555d035819418fd46385a/AD_4nXeTKXVYz4cOOGmFzVV5eGZo1oBUEsB2H_ZyaR9PTK-S2p1oChzq61WTo9UCRXqTs0sTqpjADU33sJZx5s5_-zuJBbE3wryCmpMVl8ZPX4pfnvaJgxIcd8thsqPeUzk8NibN1GliFtQ3MRwhoiQLiQPK-9I.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"rankings overview table\" data-original=\"https://static.semrush.com/blog/uploads/media/86/34/8634a0c94988902dfecc4b72cb770666/a59e3040fec555d035819418fd46385a/original\" height=\"754\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/86/34/8634a0c94988902dfecc4b72cb770666/a59e3040fec555d035819418fd46385a/AD_4nXeTKXVYz4cOOGmFzVV5eGZo1oBUEsB2H_ZyaR9PTK-S2p1oChzq61WTo9UCRXqTs0sTqpjADU33sJZx5s5_-zuJBbE3wryCmpMVl8ZPX4pfnvaJgxIcd8thsqPeUzk8NibN1GliFtQ3MRwhoiQLiQPK-9I\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/google-keyword-ranking/\" style=\"text-decoration:none\"\u003e\u003cem\u003eKeyword Rankings: What They Are \u0026amp; How to Check Yours\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch2\u003e6. Backlink Metrics\u003c/h2\u003e\u003cp\u003eBacklinks are links from other websites that point to your site. They signal to search engines that other websites find your content valuable and trustworthy.\u003c/p\u003e\u003cp\u003eGenerally, the more backlinks you have from reputable, authoritative websites, the more authoritative you appear to search engines. Which can lead to higher rankings. \u003c/p\u003e\u003cp\u003eSpecifically, you should monitor the following backlink metrics:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eTotal number of backlinks\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eTotal number of referring domains (websites that link to yours)\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eNumber of backlinks lost\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eNumber of backlinks earned\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eThat way, you can understand how many backlinks you have. And where those backlinks are coming from.\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eTracking your number of backlinks is important, but knowing their source matters more. One backlink from a reputable domain outweighs several from lower-quality sites.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cp\u003e\u003cstrong\u003eHow to track backlink metrics:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eYou can track all of these metrics with \u003ca href=\"https://www.semrush.com/analytics/backlinks/\" style=\"text-decoration:none\"\u003eBacklink Analytics\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eEnter your domain and click “\u003cstrong\u003eAnalyze\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/45/86/45860d1fedbca39745511c2dcd8e84c4/26df0bf660740a3a5d9eed87a4f74cd6/AD_4nXd2w-GTNKZXkqnKbvJnz_ScVDDHsed78BiVwG7yEPa8Sqg1FO1vMDNY8TJ1Sx6s7TFucWO5as3oHqaSicZcL9s8F5IRN6E8uTexq-sqNTxJ-MiDYkc1rhHylpu1L-2JBuBiFgCaPJWmZVo9QKDfYwprzjQ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"domain entered into tool\" data-original=\"https://static.semrush.com/blog/uploads/media/45/86/45860d1fedbca39745511c2dcd8e84c4/26df0bf660740a3a5d9eed87a4f74cd6/original\" height=\"487\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/45/86/45860d1fedbca39745511c2dcd8e84c4/26df0bf660740a3a5d9eed87a4f74cd6/AD_4nXd2w-GTNKZXkqnKbvJnz_ScVDDHsed78BiVwG7yEPa8Sqg1FO1vMDNY8TJ1Sx6s7TFucWO5as3oHqaSicZcL9s8F5IRN6E8uTexq-sqNTxJ-MiDYkc1rhHylpu1L-2JBuBiFgCaPJWmZVo9QKDfYwprzjQ\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIn the “\u003cstrong\u003eOverview\u003c/strong\u003e” tab, you’ll see your total number of referring domains, total backlinks, Authority Score (a measure of a domain’s reputability), and more. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/43/42/434229d8541758c21294845ea079b73e/9e41b1ea2cf2ff8950faa305439ac90e/AD_4nXdr0ltEOv2nNTUd90rT_MlF8ZAq8JjuVV4z1bMpq6dkBguFhWYbKzM2V6YjUqkDBkMucIkxGyDctGs4Xt8efhqtsgBb2BH2JBClfJ1P8NFEXJ0OgDhJWDffOPOktTxEwuJzN3cK6JkH52Ym1lLS_d4TkWQ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"overview tab shows backlink metrics\" data-original=\"https://static.semrush.com/blog/uploads/media/43/42/434229d8541758c21294845ea079b73e/9e41b1ea2cf2ff8950faa305439ac90e/original\" height=\"967\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/43/42/434229d8541758c21294845ea079b73e/9e41b1ea2cf2ff8950faa305439ac90e/AD_4nXdr0ltEOv2nNTUd90rT_MlF8ZAq8JjuVV4z1bMpq6dkBguFhWYbKzM2V6YjUqkDBkMucIkxGyDctGs4Xt8efhqtsgBb2BH2JBClfJ1P8NFEXJ0OgDhJWDffOPOktTxEwuJzN3cK6JkH52Ym1lLS_d4TkWQ\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eScroll down to see trend graphs for both referring domains and backlinks. And changes in new and lost referring domains and backlinks. \u003c/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration:none;\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://static.semrush.com/blog/uploads/media/1a/73/1a734b2e66562caeffa380c9d9c5c393/72ccbd088d3a541be1232a1bbd4d9579/AD_4nXfqxglUyNbHYs-PtleIZXl5w9nm8hhzLRk0HK9ipkwgwvFrf4ibJpcYBUrWCbmY9Qxcue1Mn9xyON7_V7BACAW1V2aUb7AK8Dug0B7jQrJB5K70fcYT3vrqWG9SUgbUCiBZRvXiz8R6hb9988-64PvEij4.webp\"\u003e\u003c/source\u003e\u003cimg src=\"https://static.semrush.com/blog/uploads/media/1a/73/1a734b2e66562caeffa380c9d9c5c393/72ccbd088d3a541be1232a1bbd4d9579/AD_4nXfqxglUyNbHYs-PtleIZXl5w9nm8hhzLRk0HK9ipkwgwvFrf4ibJpcYBUrWCbmY9Qxcue1Mn9xyON7_V7BACAW1V2aUb7AK8Dug0B7jQrJB5K70fcYT3vrqWG9SUgbUCiBZRvXiz8R6hb9988-64PvEij4\" data-original=\"https://static.semrush.com/blog/uploads/media/1a/73/1a734b2e66562caeffa380c9d9c5c393/72ccbd088d3a541be1232a1bbd4d9579/original\" alt=\"four graphs showing backlink metrics\" loading=\"lazy\" width=\"1010\" height=\"1111\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, use your competitors to benchmark your backlink performance by adding their domains to the tool.\u003c/p\u003e\u003cp\u003eFor example, this chart shows pet brand Chewy’s authority score, referring domains, and number of backlinks in comparison with four of its competitors.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/7b/d7/7bd74fbb2d5aec05b91fb55bafd4c2f3/9eac200493e75cd54d215e9a43dfca18/AD_4nXfz6Ib0JupjYwlFdMeeX0WdQJLejmjUTU9UVK62fl9144BaRnX_n9J9UpH7506qfevKsMh9qRItlysOqVsAqKq8_yYKz5yXF4Ncu9Ojl_efhssbGQDl8V-5WQe3nU-BUjgQ6pUCBVynp_bbV95enrq0ToU.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"table compares domain to four other competitors with backlink metrics\" data-original=\"https://static.semrush.com/blog/uploads/media/7b/d7/7bd74fbb2d5aec05b91fb55bafd4c2f3/9eac200493e75cd54d215e9a43dfca18/original\" height=\"700\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/7b/d7/7bd74fbb2d5aec05b91fb55bafd4c2f3/9eac200493e75cd54d215e9a43dfca18/AD_4nXfz6Ib0JupjYwlFdMeeX0WdQJLejmjUTU9UVK62fl9144BaRnX_n9J9UpH7506qfevKsMh9qRItlysOqVsAqKq8_yYKz5yXF4Ncu9Ojl_efhssbGQDl8V-5WQe3nU-BUjgQ6pUCBVynp_bbV95enrq0ToU\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/what-are-backlinks/\" style=\"text-decoration:none\"\u003e\u003cem\u003eWhat Are Backlinks \u0026amp; Why They Matter in SEO\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch2\u003e7. User Engagement Metrics\u003c/h2\u003e\u003cp\u003eUser engagement metrics reveal how visitors interact with your content. \u003c/p\u003e\u003cp\u003eThese metrics include the following:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eBounce rate: \u003c/strong\u003eThe percentage of visitors who leave after viewing only one page\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eAverage Engagement Time: \u003c/strong\u003eThe average amount of time users actively interact with your website (e.g., scrolling or clicking)\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eSession Duration: \u003c/strong\u003eThe total time a user spends on your site in one visit\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003ePages per Session: \u003c/strong\u003eThe average number of pages viewed during a single session\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eHowever, the metrics prioritize depend on your content type and business goals. And success looks different based on your content.\u003c/p\u003e\u003cp\u003eFor example, a long session duration for a blog post is good. This signals your readers find your content engaging and relevant.\u003c/p\u003e\u003cp\u003eWhereas a long session duration for a checkout page on an ecommerce site suggests there may be issues with your site. Since the process should be quick and smooth.\u003c/p\u003e\u003cp\u003eLet’s explore two of the most important user engagement metrics:\u003c/p\u003e\u003ch3\u003eBounce Rate\u003c/h3\u003e\u003cp\u003eBounce rate is the percentage of users who land on a page and leave in less than 10 seconds without taking any action. \u003c/p\u003e\u003cp\u003eA high bounce rate suggests visitors are landing on your site but aren’t engaging further. Possibly because the content isn’t relevant, the page didn’t meet their expectations, or there are technical issues like slow load times.\u003c/p\u003e\u003cp\u003eWhile bounce rate isn’t a ranking factor, users consistently bouncing from a page they clicked on from search results signals to search engines that the page may not be satisfying user intent. Which may affect rankings over time.\u003c/p\u003e\u003cp\u003eTrack bounce rate to identify underperforming pages, gauge content quality, and spot technical issues. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eHow to track bounce rate:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eTrack your bounce rate using Google Analytics,\u003c/p\u003e\u003cp\u003eFrom your Google Analytics dashboard, click on “\u003cstrong\u003eReports\u003c/strong\u003e” \u0026gt; “\u003cstrong\u003eEngagement\u003c/strong\u003e” \u0026gt; “\u003cstrong\u003ePages \u003c/strong\u003e\u003cstrong\u003eand \u003c/strong\u003e\u003cstrong\u003escreens\u003c/strong\u003e.”\u003c/p\u003e\u003cp\u003eThen, click on the pen (customize report button) that appears in the top right corner of the page.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/0c/76/0c76e524419553fc2e331c4c7fdecba7/2bdb41909d43c0ca09538d01f596ce4c/AD_4nXeVzOPY71MlKXCTs7-Z4uJLzUaVUlmfy2swaQdLS_qSTyApy9prZ1OiDVN_JFjps5ImDgLb8BlHxDx_fk2EEefW4rrYmIFfPTC3MyF2L6-kHTqalTmMLOBoip9ka-4BPZrh79-vT49n-Lxtcb_Eqe3nWnxv.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"navigate to pages and screens\" data-original=\"https://static.semrush.com/blog/uploads/media/0c/76/0c76e524419553fc2e331c4c7fdecba7/2bdb41909d43c0ca09538d01f596ce4c/original\" height=\"742\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0c/76/0c76e524419553fc2e331c4c7fdecba7/2bdb41909d43c0ca09538d01f596ce4c/AD_4nXeVzOPY71MlKXCTs7-Z4uJLzUaVUlmfy2swaQdLS_qSTyApy9prZ1OiDVN_JFjps5ImDgLb8BlHxDx_fk2EEefW4rrYmIFfPTC3MyF2L6-kHTqalTmMLOBoip9ka-4BPZrh79-vT49n-Lxtcb_Eqe3nWnxv\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNow, click “\u003cstrong\u003eMetrics\u003c/strong\u003e.” And type “Bounce rate” in the “Add metric” field.\u003c/p\u003e\u003cp\u003eSelect “\u003cstrong\u003eBounce rate\u003c/strong\u003e” from the dropdown menu that appears. And click “\u003cstrong\u003eApply\u003c/strong\u003e.”\u003c/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration:none;\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://static.semrush.com/blog/uploads/media/4e/80/4e8094988c398e9aca3f4668c9b1ad09/16945342bc4190c7f657b446c540b468/AD_4nXdENHTfKD-E7ll9GEl2wtL1i6bmqKFJeBj0A9wK2LdkEVxUlAtkYqnYDZE8NbyArtn3PuOBNoAA8ENP2bJ-pXZLQez48kCfH8i5jumnwVthJSPgXDUpMCjldmINQfigWGLl7jQGuck9gDApUXYUh6VqUCGE.webp\"\u003e\u003c/source\u003e\u003cimg src=\"https://static.semrush.com/blog/uploads/media/4e/80/4e8094988c398e9aca3f4668c9b1ad09/16945342bc4190c7f657b446c540b468/AD_4nXdENHTfKD-E7ll9GEl2wtL1i6bmqKFJeBj0A9wK2LdkEVxUlAtkYqnYDZE8NbyArtn3PuOBNoAA8ENP2bJ-pXZLQez48kCfH8i5jumnwVthJSPgXDUpMCjldmINQfigWGLl7jQGuck9gDApUXYUh6VqUCGE\" data-original=\"https://static.semrush.com/blog/uploads/media/4e/80/4e8094988c398e9aca3f4668c9b1ad09/16945342bc4190c7f657b446c540b468/original\" alt=\"add bounce rate metric to google analytics report\" loading=\"lazy\" width=\"1010\" height=\"962\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNow you have a table showing your bounce rate for all of the pages on your site.\u003c/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration:none;\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://static.semrush.com/blog/uploads/media/a7/c3/a7c3542d49616ffe82457d6d5543550e/a1613ed9c7f1a940682bb81662614da0/AD_4nXe1eFpRalnjlqQJWhhNW4M5yp5cA5nce2PD0EN3aUoK-6JgQxFP3-spjlZBQBPQAqjtXLBRNCWkdGhWeCjUYzAJBNVQOn6gE7HPI__wEOAYq80rYjI19LFccoVhbXjMdmZWEs33xbid2lXvTB1A4EA-zP4.webp\"\u003e\u003c/source\u003e\u003cimg src=\"https://static.semrush.com/blog/uploads/media/a7/c3/a7c3542d49616ffe82457d6d5543550e/a1613ed9c7f1a940682bb81662614da0/AD_4nXe1eFpRalnjlqQJWhhNW4M5yp5cA5nce2PD0EN3aUoK-6JgQxFP3-spjlZBQBPQAqjtXLBRNCWkdGhWeCjUYzAJBNVQOn6gE7HPI__wEOAYq80rYjI19LFccoVhbXjMdmZWEs33xbid2lXvTB1A4EA-zP4\" data-original=\"https://static.semrush.com/blog/uploads/media/a7/c3/a7c3542d49616ffe82457d6d5543550e/a1613ed9c7f1a940682bb81662614da0/original\" alt=\"bounce rate column highlighted in table\" loading=\"lazy\" width=\"1010\" height=\"622\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/bounce-rate/\" style=\"text-decoration:none\"\u003e\u003cem\u003eWhat Is Bounce Rate \u0026amp; What Is a Good Rate?\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch3\u003eAverage Engagement Time\u003c/h3\u003e\u003cp\u003eAverage engagement time measures how long users actively interact with your site or app.\u003c/p\u003e\u003cp\u003eIt tracks how long your site is in focus (i.e., the active browser tab) and the user is engaged through actions like scrolling or clicking.\u003c/p\u003e\u003cp\u003eLonger engagement times suggest users find your content valuable and relevant, which can signal to search engines that your page offers high-quality, engaging content.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eHow to track average engagement time:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eYou can track average engagement time using GA4. Go to “\u003cstrong\u003eReports\u003c/strong\u003e” \u0026gt; “\u003cstrong\u003eEngagement\u003c/strong\u003e” \u0026gt; “\u003cstrong\u003eOverview\u003c/strong\u003e.”\u003c/p\u003e\u003cp\u003eAnd take note of the “Average engagement time” metric that appears above the graph.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/fe/04/fe04c08f7765dda8e7d33883dc024b60/e04048140eae0db0ea64abf542a45f55/AD_4nXeXht0pBwE5Es3P_KRZxnkxP-njCeOSAV8dqypc_pvIOhixmswQZwpHUChM2YgK9xX03MpnPJmsoJw_rfiQ25o2f_jtm6zvblFXW06SwcrTjySuLELrAAl_6v5kqgMWk5axD9WMZfvvb3bFJxBD4XVLwJwJ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"navigate to engagement overview\" data-original=\"https://static.semrush.com/blog/uploads/media/fe/04/fe04c08f7765dda8e7d33883dc024b60/e04048140eae0db0ea64abf542a45f55/original\" height=\"845\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/fe/04/fe04c08f7765dda8e7d33883dc024b60/e04048140eae0db0ea64abf542a45f55/AD_4nXeXht0pBwE5Es3P_KRZxnkxP-njCeOSAV8dqypc_pvIOhixmswQZwpHUChM2YgK9xX03MpnPJmsoJw_rfiQ25o2f_jtm6zvblFXW06SwcrTjySuLELrAAl_6v5kqgMWk5axD9WMZfvvb3bFJxBD4XVLwJwJ\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/average-time-on-page-google-analytics/\" style=\"text-decoration:none\"\u003e\u003cem\u003eHow to Find \u0026amp; Increase Average Time on Page in Google Analytics\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch2\u003e8. Customer Lifetime Value (CLV)\u003c/h2\u003e\u003cp\u003eCustomer lifetime value (CLV) is a predictive measure of the total revenue expected from a customer throughout their relationship with your business.\u003c/p\u003e\u003cp\u003eIn other words, it’s how much money you can expect from a customer throughout their relationship with your brand.\u003c/p\u003e\u003cp\u003eTracking CLV as an SEO KPI helps businesses understand the long-term value of customers they acquire through organic search.\u003c/p\u003e\u003cp\u003eIt also helps you determine the potential long-term return on SEO investments. And assess how well your SEO efforts attract high-value customers.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eHow to calculate CLV:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eUse the following formula to calculate CLV for SEO:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eCLV = (Average purchase value) x (Average purchase frequency) x (Average customer lifespan)\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eTo illustrate, if your average customer from organic search spends $100 per order, makes three purchases per year, and remains a customer for five years, then the calculation would look like this:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eCLV = $100 x 3 x 5 = $1500\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eIn this example, your average CLV from organic search is $1500 per customer.\u003c/p\u003e\u003cp\u003eMeaning each organic visitor who turns into a customer will probably spend $1500 throughout their interactions with your brand.\u003c/p\u003e\u003ch2\u003e9. Cost Per Acquisition (CPA)\u003c/h2\u003e\u003cp\u003eCost per acquisition (CPA) is a metric that measures the cost of acquiring one converting user.\u003c/p\u003e\u003cp\u003eIn the context of SEO, it’s the cost of gaining a customer through organic search.\u003c/p\u003e\u003cp\u003eThese costs can include team salaries, agency fees, SEO tools expenses, content production costs, and link-building investments.\u003c/p\u003e\u003cp\u003eTracking CPA is critical because it can reveal if your SEO strategy is cost-effective. \u003c/p\u003e\u003cp\u003eA decreasing CPA indicates improving efficiency, while an increasing CPA signals potential issues in your approach.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eHow to calculate CPA:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eCalculate CPA in the context of SEO using the following formula:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eCPA = Total SEO costs (agency fees, content production costs, SEO tool expenses, etc.) / Total number of conversions\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eLet’s say you spent $4000 on team salaries and $1000 on agency fees to get 100 customers. The calculation would look like this:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eCPA = ($4000 + $1000) / 100 = $50\u003c/strong\u003e\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eSEO efforts and campaigns often take some time to have any noticeable impact. As with any SEO KPI, tracking and monitoring CPA over time will be more informative than looking at any solitary metric.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003ch2\u003e10. Non-Branded Traffic\u003c/h2\u003e\u003cp\u003eThere are two types of traffic you can get from organic search: branded traffic and non-branded traffic.\u003c/p\u003e\u003cp\u003eFor SEO, we usually focus on tracking non-branded traffic.\u003c/p\u003e\u003cp\u003eHere’s why.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBranded traffic\u003c/strong\u003e comes from searches that include your company name, branded product names, or brand variations (including spelling errors).\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/branded-search/\" style=\"text-decoration:none\"\u003eBranded searches\u003c/a\u003e show how well-known your brand is. And rising branded traffic means your marketing's working.\u003c/p\u003e\u003cp\u003eBut this isn’t a direct indication of SEO success. It indicates increased brand awareness that can be driven by efforts outside of SEO, such as social media marketing campaigns or customer referrals.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eNon-branded traffic\u003c/strong\u003e, on the other hand, comes from searches related to your products, services, or industry that don’t include your brand name.\u003c/p\u003e\u003cp\u003eIt’s a crucial SEO KPI because it reflects your ability to attract new visitors unfamiliar with your brand before they found you on Google.\u003c/p\u003e\u003cp\u003eRising non-branded traffic typically indicates success in capturing search interest from broader, competitive queries.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eHow to track non-branded traffic:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eTrack non-branded traffic with \u003ca href=\"https://www.semrush.com/analytics/organic/\" style=\"text-decoration:none\"\u003eOrganic Research\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eAdd your domain to the tool and click “\u003cstrong\u003eSearch\u003c/strong\u003e.”\u003cbr\u003e \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/55/a8/55a8ac5279b6aa1449d404aa1e602dca/24c25a208b54cae71a5eea73ac8a706d/AD_4nXeIOZEMvyqG0VEjf6RSX0DzLPFNxB9jGaFvYmk9HO1O3-EV991wM1bqH5oXU1y6R0ZGVmiBOLrmItUdcK_tDAdAdahXLRwPchdI48TEtolimqRwh8fWfU8rsIMfWcDhpwMcpD6ucjrRZg9PbB0UmPevfIA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"domain entered into tool\" data-original=\"https://static.semrush.com/blog/uploads/media/55/a8/55a8ac5279b6aa1449d404aa1e602dca/24c25a208b54cae71a5eea73ac8a706d/original\" height=\"519\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/55/a8/55a8ac5279b6aa1449d404aa1e602dca/24c25a208b54cae71a5eea73ac8a706d/AD_4nXeIOZEMvyqG0VEjf6RSX0DzLPFNxB9jGaFvYmk9HO1O3-EV991wM1bqH5oXU1y6R0ZGVmiBOLrmItUdcK_tDAdAdahXLRwPchdI48TEtolimqRwh8fWfU8rsIMfWcDhpwMcpD6ucjrRZg9PbB0UmPevfIA\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe “\u003cstrong\u003eOverview\u003c/strong\u003e” tab will show both branded and non-branded traffic right at the top.\u003c/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration:none;\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://static.semrush.com/blog/uploads/media/88/e9/88e9df6d88fc38138490a005f2fb2529/24df79254c32b01a1b991afe174390eb/AD_4nXcc4FfAOLALIhaI-amEE6AUv12Q18FWt2ROMFeI1sYKg0Ahgw_1E5CtKF2jAbXY5Q-R8bgsat-3r_tXjl1Ss1cok_HMugBodOrJAbPq8ZVa201rGI21xczY4AJUrmnXK9ZHrqtgx6P44HEXDLK4DHZnhuhY.webp\"\u003e\u003c/source\u003e\u003cimg src=\"https://static.semrush.com/blog/uploads/media/88/e9/88e9df6d88fc38138490a005f2fb2529/24df79254c32b01a1b991afe174390eb/AD_4nXcc4FfAOLALIhaI-amEE6AUv12Q18FWt2ROMFeI1sYKg0Ahgw_1E5CtKF2jAbXY5Q-R8bgsat-3r_tXjl1Ss1cok_HMugBodOrJAbPq8ZVa201rGI21xczY4AJUrmnXK9ZHrqtgx6P44HEXDLK4DHZnhuhY\" data-original=\"https://static.semrush.com/blog/uploads/media/88/e9/88e9df6d88fc38138490a005f2fb2529/24df79254c32b01a1b991afe174390eb/original\" alt=\"branded traffic and non-branded traffic highlighted\" loading=\"lazy\" width=\"1010\" height=\"951\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003e11. Return on Investment (ROI)\u003c/h2\u003e\u003cp\u003eReturn on investment (ROI) measures the amount of money you get back from the money you invest.\u003c/p\u003e\u003cp\u003eIn the context of SEO, it’s how much revenue your SEO activities generate compared to how much they cost.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eA positive ROI is the ultimate goal of every SEO strategy. \u003c/strong\u003e\u003c/p\u003e\u003cp\u003eIt confirms that the time and resources spent on content, site maintenance, outreach campaigns, and all your other SEO-related activities have been worth it.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eHow to calculate SEO ROI:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eCalculate SEO ROI using the following formula:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eROI = (Revenue from SEO - Cost of SEO) / Cost of SEO x 100\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eFor example, you spend $9000 on SEO and generate $16000 in revenue:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eROI = ($16000 - $9000) / $9000 x 100 = 77.8% \u003c/strong\u003e\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eROI for SEO is notoriously difficult to measure because of time lags between investment and returns. Investment in SEO is straightforward, whether the money is invested in-house or in an agency, but it can take months or even years to see the returns.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading: \u003c/strong\u003e\u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/seo-roi/\" style=\"text-decoration:none\"\u003e\u003cem\u003eThe ROI of SEO: How to Measure SEO ROI (with Formulas)\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch2\u003e12. Google Business Profile Metrics\u003c/h2\u003e\u003cp\u003eGoogle Business Profile (GBP, formerly known as Google My Business) is a free Google tool that lets you manage your business’s presence across search results.\u003c/p\u003e\u003cp\u003eIf you’re a local business, leveraging your GBP effectively can boost your \u003ca href=\"https://www.semrush.com/blog/what-is-local-seo/\" style=\"text-decoration:none\"\u003elocal SEO\u003c/a\u003e and help attract more customers.\u003c/p\u003e\u003cp\u003eAnd tracking your GBP metrics can give you valuable insights into how potential customers engage with your profile.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eHow to track Google Business Profile metrics:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eOnce you’ve \u003ca href=\"https://www.semrush.com/blog/google-my-business/\" style=\"text-decoration:none\"\u003eset up your Google Business Profile\u003c/a\u003e, you’ll see several metrics tracked by default within the platform.\u003c/p\u003e\u003cp\u003eIncluding number of searches, profile views, clicks, direction requests, and calls.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/5c/86/5c86f7a7fd8e66f2da979d2e052731c3/6fd2c4e668bc6c3904f0c05359006cb3/AD_4nXeA5G1WfiJ6AXizh_4paXnQzQOneGAuVH0k4yYC-CfplqPsNq532YBNrBaLROScchTU8KnRTgi-swnakKfyTlGs7aN0DcOrCn4ualro4Es7-t6ZMw1FSJI3BG_C9XclneX6YrUMjf6AkjDUaa9L5gqIRTE.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Google Business Profile performance dashboard shows number of interactions over time with how people discovered you, such as google search and maps via mobile or desktop\" data-original=\"https://static.semrush.com/blog/uploads/media/5c/86/5c86f7a7fd8e66f2da979d2e052731c3/6fd2c4e668bc6c3904f0c05359006cb3/original\" height=\"1023\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/5c/86/5c86f7a7fd8e66f2da979d2e052731c3/6fd2c4e668bc6c3904f0c05359006cb3/AD_4nXeA5G1WfiJ6AXizh_4paXnQzQOneGAuVH0k4yYC-CfplqPsNq532YBNrBaLROScchTU8KnRTgi-swnakKfyTlGs7aN0DcOrCn4ualro4Es7-t6ZMw1FSJI3BG_C9XclneX6YrUMjf6AkjDUaa9L5gqIRTE\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThese metrics help you understand how visible your business is and how users interact with it in search.\u003c/p\u003e\u003ch2\u003eEasily Track and Report on Your SEO KPIs\u003c/h2\u003e\u003cp\u003eRegardless of the KPIs you decide to track, it’s important to start doing so as soon as possible.\u003c/p\u003e\u003cp\u003eThe sooner you start collecting and analyzing data, the better informed you will be about your current performance and benchmarks.\u003c/p\u003e\u003cp\u003eUsing tools to track your SEO KPIs can help you gather all this data effectively and accurately.\u003c/p\u003e\u003cp\u003eThey can streamline the process of data collection, presentation, and aggregation. And make it easier to uncover insights. \u003c/p\u003e\u003cp\u003eFor example, \u003ca href=\"https://www.semrush.com/organic_traffic_insights/\" style=\"text-decoration:none\"\u003eOrganic Traffic Insights\u003c/a\u003e merges data from Google Analytics, Google Search Console, and Semrush in a single dashboard. \u003c/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration:none;\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://static.semrush.com/blog/uploads/media/9a/fb/9afb46cf69ae1e618f40d1716fc9d664/0e97a067029cffd6499e91ef09cb6962/AD_4nXdb3CEwECiAlnNURvRl30sDyh5vh6o65ofrM0LaxAn5fX0r-MWIb8d0sDBT_SdhXvWbGBmql1pFW-MvLAtNv8qm8k6w8d8dHyeQu-fTzFnAA2z7Kpdtioz-jELv5KCwveENUKt2sQySunnVXUsc2dNiWpY.webp\"\u003e\u003c/source\u003e\u003cimg src=\"https://static.semrush.com/blog/uploads/media/9a/fb/9afb46cf69ae1e618f40d1716fc9d664/0e97a067029cffd6499e91ef09cb6962/AD_4nXdb3CEwECiAlnNURvRl30sDyh5vh6o65ofrM0LaxAn5fX0r-MWIb8d0sDBT_SdhXvWbGBmql1pFW-MvLAtNv8qm8k6w8d8dHyeQu-fTzFnAA2z7Kpdtioz-jELv5KCwveENUKt2sQySunnVXUsc2dNiWpY\" data-original=\"https://static.semrush.com/blog/uploads/media/9a/fb/9afb46cf69ae1e618f40d1716fc9d664/0e97a067029cffd6499e91ef09cb6962/original\" alt=\"organic traffic insights report\" loading=\"lazy\" width=\"1010\" height=\"880\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAnd, if you need a report to prove your SEO efforts are working, create PDF reports from scratch with \u003ca href=\"https://www.semrush.com/my_reports/\" style=\"text-decoration:none\"\u003eMy Reports\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eSemrush’s SEO report templates include:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eMonthly SEO report \u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eFull site audit report\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eMonthly competitor analysis\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eFull backlinks report\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eGoogle Business Profile insights\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eAnd many more. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/0a/38/0a3801b26d728fd9d366a57c79e2ad9b/184c3b333b81a0d427f9e491c5a1871c/AD_4nXfUw7IMn_5orBAPzY58WvrwFqdB08qaZmAjVywPNHVqj2xMI6GnNEWrWyHBllkg0e5pWNTYIxIZfoz0fORHS5_3W-6HwIZA9ox0SWcq4t6P9iPw61TZ0xSrIM2BWmQ1IqtXmkkfZmDc3goMfs-xJUGI5Ac.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"my reports templates allow you to start from scratch or use a ready-to-use template for SEO KPIs\" data-original=\"https://static.semrush.com/blog/uploads/media/0a/38/0a3801b26d728fd9d366a57c79e2ad9b/184c3b333b81a0d427f9e491c5a1871c/original\" height=\"627\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0a/38/0a3801b26d728fd9d366a57c79e2ad9b/184c3b333b81a0d427f9e491c5a1871c/AD_4nXfUw7IMn_5orBAPzY58WvrwFqdB08qaZmAjVywPNHVqj2xMI6GnNEWrWyHBllkg0e5pWNTYIxIZfoz0fORHS5_3W-6HwIZA9ox0SWcq4t6P9iPw61TZ0xSrIM2BWmQ1IqtXmkkfZmDc3goMfs-xJUGI5Ac\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eSign up for a \u003ca href=\"http://semrush.com/signup\" style=\"text-decoration:none\"\u003efree Semrush account\u003c/a\u003e (no credit card required) and get access to these two tools and over 50 others.\u003c/p\u003e","galaxy":"no_galaxy","team":"en_editorial_team","isReviewedByExpert":false}},"alternates":[],"category":{"id":338,"name":"General SEO","slug":"general-seo","lang":"en","description":"Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.","metaTitle":"General SEO - Semrush Blog","metaDescription":"Boost your site’s ranking and reach with general SEO knowledge. Learn from the best tips, tools, and trends.","parent":{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","metaTitle":"SEO - Semrush Blog","metaDescription":"Search engine optimization is the foundation of any digital marketing strategy. Here is everything you need to know.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"background":"orangeIllust","timeToRead":12,"tableOfContent":true,"deindex":false,"metrics":[{"name":"backlinks","value":1408},{"name":"referringDomains","value":185}],"related":[3065,7218,3501,9377],"translated":null,"mainUrl":"","contributors":[{"id":202082801,"name":"Sydney Go"},{"id":203169745,"name":"Selina Scheumann"}]},"categoriesTree":[{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","productWidget":null,"customProductWidgetId":null,"children":[{"id":338,"name":"General SEO","slug":"general-seo","lang":"en","description":"Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":8,"name":"Keyword Research","slug":"keyword-research","lang":"en","description":"Keyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[]},{"id":153,"name":"On-page SEO","slug":"on-page-seo","lang":"en","description":"On-page SEO is the key to making your web pages more relevant and user-friendly for both users and search engines. Learn how to apply the latest techniques, tools, and best practices from the top on-page SEO experts.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[]},{"id":7,"name":"Link Building","slug":"link-building","lang":"en","description":"Link building is one of the most effective SEO strategies to boost your website’s performance. Check out these resources and learn how to build high-quality links from the best link-building experts.","productWidget":"backlinksAnalytics","customProductWidgetId":1,"children":[]},{"id":6,"name":"Local SEO","slug":"local-seo","lang":"en","description":"Local SEO is essential for businesses targeting specific areas. Dive into expert tips, tools, and best practices to boost your local online presence and connect effectively with your community.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":5,"name":"Technical SEO","slug":"technical-seo","lang":"en","description":"Technical SEO is key to helping search engines find, crawl, and index the pages on your site. Check out these resources to learn how to improve your site’s speed, crawlability, indexability, and more.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]},{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","productWidget":null,"customProductWidgetId":null,"children":[{"id":339,"name":"General Marketing","slug":"general-marketing","lang":"en","description":"Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. 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