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- adsense: end - - --> </div> <header class="mb-4 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="grid no-gutters"> <div class="grid__item sm-w-1/3 w-full"> <div class="logo-container mb-2 ml-4 pl-2"> <a href="/web/20191209222259/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle size-three font-normal text-purple-dark">Promoting excellence in advertising</h3> </div> </div> <div class="grid__item sm-w-1/6 w-full"></div> <div class="grid__item sm-w-1/2 w-full"> <div class="search-container absolute right-0 mr-2"> <div class="mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20191209222259/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20191209222259im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20191209222259/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20191209222259im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box hidden sm-inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search w-2/3 p-1 sm-w-full m-1 text-grey border border-solid border-pink-light" data-remember="false" placeholder="Search" required id="q" type="text" name="q" value=""></div></form></div> </div> </div> </div> </div><!-- .container-fluid --> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-2 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20191209222259/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home active "><a class="" href="/web/20191209222259/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20191209222259/https://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20191209222259/https://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20191209222259/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20191209222259/https://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20191209222259/https://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20191209222259/https://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20191209222259/https://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 sm-p-4 mx-auto my-0"> <main class="px-2 pb-2 mb-3"> <div class="grid"> <div class="grid__item lg-w-7/12 w-full"> <div class="slideshow theme mb-4 md-slideshow-nav--visible slideshow--main " data-slick="{&quot;dots&quot;:true,&quot;dotsClass&quot;:&quot;slideshow__pager &quot;,&quot;asNavFor&quot;:null,&quot;cssEase&quot;:&quot;ease&quot;,&quot;speed&quot;:250,&quot;autoplaySpeed&quot;:6000,&quot;slidesToScroll&quot;:1,&quot;slidesToShow&quot;:1,&quot;fade&quot;:false,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;responsive&quot;: [{&quot;breakpoint&quot;: 767,&quot;settings&quot;: {&quot;slidesToShow&quot;: 1,&quot;slidesToScroll&quot;: 1}},{&quot;breakpoint&quot;: 575,&quot;settings&quot;: {&quot;slidesToShow&quot;: 1,&quot;slidesToScroll&quot;: 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal lg-w-full md-w-full w-full" style=""> <span class="slideshow__slide__label">1</span> <!-- - - - article - - - --> <article class="box story " data-id="1143608" data-layout="story"> <!-- box/image --> <figure class="media media--fill one-whole palm--one-whole media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143608/why-agencies-are-failing-to-adopt-real-change"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/large/2019/12/5de7e10d01e6e.jpg" alt="Why agencies are failing to adopt real change"/></a></div> </figure> <!-- box/label --> <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20191209222259/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title large-center-normal-px:2 --> <h2 data-layout="story" data-id="1143608" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143608/why-agencies-are-failing-to-adopt-real-change" class="story__link ">Why agencies are failing to adopt real change </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light px-2 pb-2">Why, despite the talk, agencies are holding on to the status quo. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow__slide slideshow__slide--horizontal lg-w-full md-w-full w-full" style=""> <span class="slideshow__slide__label">2</span> <!-- - - - article - - - --> <article class="box story " data-id="1143599" data-layout="story"> <!-- box/image --> <figure class="media media--fill one-whole palm--one-whole media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143599/lyari-lifestyles"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/large/2019/12/5de695e15066d.jpg" alt="Lyari lifestyles"/></a></div> </figure> <!-- box/label --> <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20191209222259/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title large-center-normal-px:2 --> <h2 data-layout="story" data-id="1143599" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143599/lyari-lifestyles" class="story__link ">Lyari lifestyles </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light px-2 pb-2">As Lyari emerges form an era on gang warfare, Tooba Masood sees a community forging ahead. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow__slide slideshow__slide--horizontal lg-w-full md-w-full w-full" style=""> <span class="slideshow__slide__label">3</span> <!-- - - - article - - - --> <article class="box story " data-id="1143613" data-layout="story"> <!-- box/image --> <figure class="media media--fill one-whole palm--one-whole media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143613/auristas-at-adasia-2019-day-three-continued"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/large/2019/12/5dea3a1c7ea42.jpg" alt="Auristas at AdAsia 2019: Day three - continued"/></a></div> </figure> <!-- box/label --> <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20191209222259/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title large-center-normal-px:2 --> <h2 data-layout="story" data-id="1143613" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143613/auristas-at-adasia-2019-day-three-continued" class="story__link ">Auristas at AdAsia 2019: Day three - continued </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light px-2 pb-2">AdAsia 2019 finale </div> </article> <!-- - - - /article - - - --> </div> </div> </div> <div class="grid__item lg-w-5/12 w-full"> <div class="text-center "> <h2 class="badge size-seven text-center font-light uppercase ">Latest</h2> </div> <div class="mr-0 sm-mr-4 mb-4 p-0 sm-p-4"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143612" data-layout="story"> <!-- box/label --> <div class=" mb-2"> <span class="badge size-three border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1/2 "><a title="Recent" href="/web/20191209222259/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/image --> <figure class="media media--left media--fill five-twelfths palm--one-whole media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143612/auristas-at-adasia-2019-day-three"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/thumbnail/2019/12/5dea10d261f22.jpg" alt="Auristas at AdAsia 2019: Day three"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143612" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143612/auristas-at-adasia-2019-day-three" class="story__link ">Auristas at AdAsia 2019: Day three </a></h2> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143572" data-layout="story"> <!-- box/label --> <div class=" mb-2"> <span class="badge size-three border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1/2 "><a title="Recent" href="/web/20191209222259/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/image --> <figure class="media media--left media--fill five-twelfths palm--one-whole media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143572/so-whos-your-papa-jaani"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/thumbnail/2019/11/5ddc8d53c7777.jpg" alt="So who’s your papa jaani?"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143572" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143572/so-whos-your-papa-jaani" class="story__link ">So who’s your papa jaani? </a></h2> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143571" data-layout="story"> <!-- box/label --> <div class=" mb-2"> <span class="badge size-three border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1/2 "><a title="Recent" href="/web/20191209222259/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/image --> <figure class="media media--left media--fill five-twelfths palm--one-whole media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143571/enter-the-bus-busters"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/thumbnail/2019/12/5de8b742c0f9c.jpg" alt="Enter the bus busters"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143571" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143571/enter-the-bus-busters" class="story__link ">Enter the bus busters </a></h2> </article> <!-- - - - /article - - - --> </div> </div> </div> <div class="grid"> <div class="grid__item w-full"> <div class="text-center pt-4"> <h2 class="badge size-eight text-center font-light uppercase ">Featured Stories</h2> </div> <br> <br> <div class=" mt-2 slideshow--list "> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1143611" data-layout="story"> <!-- box/image --> <figure class="media media--fill one-whole palm--one-whole mr-4 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143611/auristas-at-adasia-2019-day-two"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/large/2019/12/5de8a7d346520.jpg" alt="Auristas at AdAsia 2019: Day two"/></a></div> </figure> <!-- box/label --> <div class="text-center my-2"> <span class="badge size-three text-center border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1/2 "><a title="Recent" href="/web/20191209222259/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title normal-large-center --> <h2 data-layout="story" data-id="1143611" class="story__title size-seven text-center font-normal "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143611/auristas-at-adasia-2019-day-two" class="story__link ">Auristas at AdAsia 2019: Day two </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light ">The speakers assemble </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="1" style="width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1143575" data-layout="story"> <!-- box/image --> <figure class="media media--fill one-whole palm--one-whole mr-4 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143575/campaign-watch-nov-dec-2019"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/large/2019/12/5de8976c9b3b9.jpg" alt="Campaign Watch (Nov - Dec 2019)"/></a></div> </figure> <!-- box/label --> <div class="text-center my-2"> <span class="badge size-three text-center border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1/2 "><a title="Recent" href="/web/20191209222259/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title normal-large-center --> <h2 data-layout="story" data-id="1143575" class="story__title size-seven text-center font-normal "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143575/campaign-watch-nov-dec-2019" class="story__link ">Campaign Watch (Nov - Dec 2019) </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light ">Adeeba Khan reviews recent campaigns which attracted attention from audiences for their insightful messages. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> </div></div> <div class=" mt-2 slideshow--list "> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143606" data-layout="story"> <!-- box/label --> <span class="badge size-three border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1/2 mb-2"><a title="Recent" href="/web/20191209222259/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--fill one-third palm--one-whole media--no-margin-bottom mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143606/auristas-at-adasia-2019-day-one"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/thumbnail/2019/12/5de783e7e2950.jpg" alt="Auristas at AdAsia 2019: Day one"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143606" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143606/auristas-at-adasia-2019-day-one" class="story__link ">Auristas at AdAsia 2019: Day one </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">AdAsia kicks off </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="1" style="width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143574" data-layout="story"> <!-- box/label --> <span class="badge size-three border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1/2 mb-2"><a title="Recent" href="/web/20191209222259/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--fill one-third palm--one-whole media--no-margin-bottom mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143574/dkt-pakistan-makes-inroads-with-heer"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/thumbnail/2019/12/5de609653e464.jpg" alt="DKT Pakistan makes inroads with Heer"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143574" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143574/dkt-pakistan-makes-inroads-with-heer" class="story__link ">DKT Pakistan makes inroads with Heer </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left "> Heer IUDs have started to make headway in Pakistan’s female contraceptives market with over 390,000 product sales </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="2" style="width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143573" data-layout="story"> <!-- box/label --> <span class="badge size-three border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1/2 mb-2"><a title="Recent" href="/web/20191209222259/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--fill one-third palm--one-whole media--no-margin-bottom mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143573/the-alpha-squad-has-arrived"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/thumbnail/2019/12/5de607acd4d5d.jpg" alt="The Alpha Squad has arrived"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143573" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143573/the-alpha-squad-has-arrived" class="story__link ">The Alpha Squad has arrived </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">A group of superheroes have been rebooted: The League of Extraordinary Spellers </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="3" style="width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143596" data-layout="story"> <!-- box/label --> <span class="badge size-three border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1/2 mb-2"><a title="Recent" href="/web/20191209222259/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--fill one-third palm--one-whole media--no-margin-bottom mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143596/catering-to-a-digitally-savvy-market"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/thumbnail/2019/12/5de5f0ce3db87.jpg" alt="Catering to a digitally savvy market"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143596" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143596/catering-to-a-digitally-savvy-market" class="story__link ">Catering to a digitally savvy market </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">Zeenat Chaudhary catches up with Imtiaz Mohammad, CEO, OrangeFox, to find out more about how the new company operates </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="4" style="width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143595" data-layout="story"> <!-- box/label --> <span class="badge size-three border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1/2 mb-2"><a title="Recent" href="/web/20191209222259/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--fill one-third palm--one-whole media--no-margin-bottom mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143595/pakistani-filmmakers-impress-in-nationwide-contest"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/thumbnail/2019/12/5de5eca22e72a.jpg" alt="Pakistani filmmakers impress in nationwide contest"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143595" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143595/pakistani-filmmakers-impress-in-nationwide-contest" class="story__link ">Pakistani filmmakers impress in nationwide contest </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">Dawn.com's nationwide documentary contest took place for the second time around, showcasing Pakistan’s luminous talent. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="5" style="width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143562" data-layout="story"> <!-- box/label --> <span class="badge size-three border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1/2 mb-2"><a title="Recent" href="/web/20191209222259/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--fill one-third palm--one-whole media--no-margin-bottom mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143562/strategy-agility-and-adasia-2019"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/thumbnail/2019/12/5de4a6f55bd4a.jpg" alt="Strategy, agility and AdAsia 2019"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143562" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143562/strategy-agility-and-adasia-2019" class="story__link ">Strategy, agility and AdAsia 2019 </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">Who will win? The West's strategic, long term, brand management approach or Asia's agile, commercially-driven approach? </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="6" style="width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143561" data-layout="story"> <!-- box/label --> <span class="badge size-three border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1/2 mb-2"><a title="Recent" href="/web/20191209222259/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--fill one-third palm--one-whole media--no-margin-bottom mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143561/adasia-2019-and-the-geo-feasibility-of-creativity"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/thumbnail/2019/12/5de4a35ca03e3.jpg" alt="AdAsia 2019 and the geo-feasibility of creativity"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143561" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143561/adasia-2019-and-the-geo-feasibility-of-creativity" class="story__link ">AdAsia 2019 and the geo-feasibility of creativity </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">Pakistan might not have to wait another 30 years to host AdAsia, writes Umair Kazi. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="7" style="width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143560" data-layout="story"> <!-- box/label --> <span class="badge size-three border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1/2 mb-2"><a title="Recent" href="/web/20191209222259/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--fill one-third palm--one-whole media--no-margin-bottom mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143560/goodbye-hasanat-sahib-abul-hasanat-1950-2019"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/thumbnail/2019/12/5de4a15443df7.jpg" alt="Goodbye, Hasanat sahib - Abul Hasanat [1950 - 2019]"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143560" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143560/goodbye-hasanat-sahib-abul-hasanat-1950-2019" class="story__link ">Goodbye, Hasanat sahib - Abul Hasanat [1950 - 2019] </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">For us, he was kind of like the head of our ‘newsroom’ family. We went to him for advice on stories and life. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> </div></div> </div> </div> <div class="my-2"> <!-- - - adsense: start - - --> <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1455520357400-2') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> <br> <div class="grid"> <div class="grid__item w-full"> <h2 class="badge size-six font-light uppercase pl-0 pt-4">Editor's Picks</h2> <div class=" mt-2 slideshow--list "> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="width:24%;margin-right:1.3333333333333%;"> <!-- - - - article - - - --> <article class="box story " data-id="1143568" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill seven-twelfths palm--one-whole media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143568/anatomy-of-an-adasia-logo"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/medium/2019/12/5de49f560286f.jpg" alt="Anatomy of an AdAsia logo"/></a></div> </figure> <!-- box/title xsmall-normal --> <h2 data-layout="story" data-id="1143568" class="story__title size-four font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143568/anatomy-of-an-adasia-logo" class="story__link ">Anatomy of an AdAsia logo </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light block lg-hidden text-center sm-text-left ">Shahzad Nawaz, Imagineer and Communications Advocate, dissects the thinking behind AdAsia 2019's logo </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="1" style="width:24%;margin-right:1.3333333333333%;"> <!-- - - - article - - - --> <article class="box story " data-id="1143559" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill seven-twelfths palm--one-whole media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143559/dawns-gentle-superwoman-niloufer-patel-1959-2019"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/medium/2019/11/5de1125b77beb.jpg" alt="DAWN’s Gentle Superwoman Niloufer Patel [1959 - 2019]"/></a></div> </figure> <!-- box/title xsmall-normal --> <h2 data-layout="story" data-id="1143559" class="story__title size-four font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143559/dawns-gentle-superwoman-niloufer-patel-1959-2019" class="story__link "><strong>DAWN’s Gentle Superwoman Niloufer Patel [1959 - 2019]</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light block lg-hidden text-center sm-text-left ">A tribute. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="2" style="width:24%;margin-right:1.3333333333333%;"> <!-- - - - article - - - --> <article class="box story " data-id="1143567" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill seven-twelfths palm--one-whole media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143567/adasia-2019s-celebrasian-on-steroids"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/medium/2019/11/5ddb3f0f480aa.jpg" alt="AdAsia 2019's celebrasian on steroids"/></a></div> </figure> <!-- box/title xsmall-normal --> <h2 data-layout="story" data-id="1143567" class="story__title size-four font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143567/adasia-2019s-celebrasian-on-steroids" class="story__link ">AdAsia 2019's celebrasian on steroids </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light block lg-hidden text-center sm-text-left ">Ali Rez on why AdAsia 2019 is all set to pack a powerful punch for Pakistani advertising. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="3" style="width:24%;"> <!-- - - - article - - - --> <article class="box story " data-id="1143566" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill seven-twelfths palm--one-whole media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143566/getting-ready-to-celebrasia-2019"><img src="https://web.archive.org/web/20191209222259im_/https://i.dawn.com/medium/2019/11/5de10e911bd9e.jpg" alt="Getting ready to celebrasia 2019"/></a></div> </figure> <!-- box/title xsmall-normal --> <h2 data-layout="story" data-id="1143566" class="story__title size-four font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20191209222259/https://aurora.dawn.com/news/1143566/getting-ready-to-celebrasia-2019" class="story__link ">Getting ready to celebrasia 2019 </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light block lg-hidden text-center sm-text-left ">Asian creativity is finding its own distinct voice, writes Maria Shamsi, Creative Director, Synergy Dentsu. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> </div></div> </div> </div> <br> <br> <div class="grid"> <div class="grid__item lg-w-1/2 w-full"> <div class="equalize theme"> <!-- - - - - - - widget:start id: 180 - type: popular - object_id: - title: Most Popular - - - - - - --> <section class="widget theme widget-popular sm-w-3/4 w-full mx-auto" data-type="popular" data-id="180"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-center modifywidget--title-large modifywidget--title-light modifywidget--title-uppercase"><span>Most Popular</span></h2> </div> <div class="widget__main "> <div class=" mt-2 slideshow--list "> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="width:99%;"> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1143606" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill one-third palm--one-whole media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/http://aurora.dawn.com/news/1143606/auristas-at-adasia-2019-day-one"><img src="https://web.archive.org/web/20191209222259im_/http://i.dawn.com/thumbnail/2019/12/5de783e7e2950.jpg" alt="Auristas at AdAsia 2019: Day one"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143606" class="story__title size-five "><a href="https://web.archive.org/web/20191209222259/http://aurora.dawn.com/news/1143606/auristas-at-adasia-2019-day-one" class="story__link ">Auristas at AdAsia 2019: Day one </a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="1" style="width:99%;"> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1143559" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill one-third palm--one-whole media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/http://aurora.dawn.com/news/1143559/dawns-gentle-superwoman-niloufer-patel-1959-2019"><img src="https://web.archive.org/web/20191209222259im_/http://i.dawn.com/thumbnail/2019/11/5de1125b77beb.jpg" alt="DAWN’s Gentle Superwoman Niloufer Patel [1959 - 2019]"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143559" class="story__title size-five "><a href="https://web.archive.org/web/20191209222259/http://aurora.dawn.com/news/1143559/dawns-gentle-superwoman-niloufer-patel-1959-2019" class="story__link "><strong>DAWN’s Gentle Superwoman Niloufer Patel [1959 - 2019]</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="2" style="width:99%;"> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1142051" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill one-third palm--one-whole media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/http://aurora.dawn.com/news/1142051/five-pakistani-ads-that-are-a-must-watch"><img src="https://web.archive.org/web/20191209222259im_/http://i.dawn.com/thumbnail/2017/05/591e53dd100e5.jpg" alt="Five Pakistani ads that are a must-watch"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1142051" class="story__title size-five "><a href="https://web.archive.org/web/20191209222259/http://aurora.dawn.com/news/1142051/five-pakistani-ads-that-are-a-must-watch" class="story__link "><strong>Five Pakistani ads that are a must-watch</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="3" style="width:99%;"> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1143573" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill one-third palm--one-whole media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20191209222259/http://aurora.dawn.com/news/1143573/the-alpha-squad-has-arrived"><img src="https://web.archive.org/web/20191209222259im_/http://i.dawn.com/thumbnail/2019/12/5de607acd4d5d.jpg" alt="The Alpha Squad has arrived"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143573" class="story__title size-five "><a href="https://web.archive.org/web/20191209222259/http://aurora.dawn.com/news/1143573/the-alpha-squad-has-arrived" class="story__link ">The Alpha Squad has arrived </a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="4" style="width:99%;"> <!-- - 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