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Blog | Hotjar
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/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fcg2EvYTPQccnzEQQnUbpl%2Fcd1d66638807c3e6d4c39105b35b0f95%2Fhotjar_og_image.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fcg2EvYTPQccnzEQQnUbpl%2Fcd1d66638807c3e6d4c39105b35b0f95%2Fhotjar_og_image.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Building a new brand filled with empathy</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Today, we’re launching our new brand. As you’re reading this blog post, we’re guessing you’d have noticed on your own eventually—what with our new shiny logo, a blazing new set of colors, and a playful new typeface—but we wanted to share more about what’s happening and why.</p><p>In true Hotjar spirit and in line with one of our values, we’re building trust with transparency. </p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Christian Schorm</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/survey-questions/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7cROfqWnf1FX03Bg6pL15%2F0d9c336ec8762b300195ff05ae153540%2FSurvey_questions_101__over_70_survey_question_examples___types_of_surveys_and_FAQs.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7cROfqWnf1FX03Bg6pL15%2F0d9c336ec8762b300195ff05ae153540%2FSurvey_questions_101__over_70_survey_question_examples___types_of_surveys_and_FAQs.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7cROfqWnf1FX03Bg6pL15%2F0d9c336ec8762b300195ff05ae153540%2FSurvey_questions_101__over_70_survey_question_examples___types_of_surveys_and_FAQs.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7cROfqWnf1FX03Bg6pL15%2F0d9c336ec8762b300195ff05ae153540%2FSurvey_questions_101__over_70_survey_question_examples___types_of_surveys_and_FAQs.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7cROfqWnf1FX03Bg6pL15%2F0d9c336ec8762b300195ff05ae153540%2FSurvey_questions_101__over_70_survey_question_examples___types_of_surveys_and_FAQs.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7cROfqWnf1FX03Bg6pL15%2F0d9c336ec8762b300195ff05ae153540%2FSurvey_questions_101__over_70_survey_question_examples___types_of_surveys_and_FAQs.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7cROfqWnf1FX03Bg6pL15%2F0d9c336ec8762b300195ff05ae153540%2FSurvey_questions_101__over_70_survey_question_examples___types_of_surveys_and_FAQs.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7cROfqWnf1FX03Bg6pL15%2F0d9c336ec8762b300195ff05ae153540%2FSurvey_questions_101__over_70_survey_question_examples___types_of_surveys_and_FAQs.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7cROfqWnf1FX03Bg6pL15%2F0d9c336ec8762b300195ff05ae153540%2FSurvey_questions_101__over_70_survey_question_examples___types_of_surveys_and_FAQs.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">User research</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Survey questions 101: over 70 survey question examples + types of surveys and FAQs</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>How well do you understand your prospects and customers? Do you know who they are, what keeps them awake at night, and what brought them to your business in search of a solution?</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" 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18.5944L31.047 18.586L32.4873 19.9736L31.7935 20.6938L20.233 32.6938L19.5392 33.4139L18.0988 32.0263Z" fill="black" fill-opacity="0.89"></path></svg><span class="SrOnly__Wrapper-sc-1l29yvp-0 lcqNXM">Show next slide</span></button></div></div></div><div class="Container-sc-341qbk-0 CarouselSection__CarouselContainer-sc-qjsm3b-1 cudCgT fRRZmT"><div class="CarouselSection__Carousel-sc-qjsm3b-5 bmbSgZ"><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/customer-feedback-questions/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3mnJYSklzEKuoS1GZvUpBu%2F6fa61831054d5e16897ec66150b14d75%2F28-of-our-favorite-customer-feedback-questions.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3mnJYSklzEKuoS1GZvUpBu%2F6fa61831054d5e16897ec66150b14d75%2F28-of-our-favorite-customer-feedback-questions.svg&w=750&q=75 750w, 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/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3mnJYSklzEKuoS1GZvUpBu%2F6fa61831054d5e16897ec66150b14d75%2F28-of-our-favorite-customer-feedback-questions.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3mnJYSklzEKuoS1GZvUpBu%2F6fa61831054d5e16897ec66150b14d75%2F28-of-our-favorite-customer-feedback-questions.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3mnJYSklzEKuoS1GZvUpBu%2F6fa61831054d5e16897ec66150b14d75%2F28-of-our-favorite-customer-feedback-questions.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">User research</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">28 of our favorite customer feedback questions</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Here at Hotjar, we strongly believe that what’s best for your users and customers is best for your business. But how do you know what’s best for your users?</p><p>You have to ask them.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Fio Dossetto</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/what-is-hotjar/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="Person guiding another person while holding hands" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Person guiding another person while holding hands" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=640&q=75 640w, 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/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Your introduction to Hotjar: what it is, what it can do for you, and how it works</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>You already know it: what’s best for your users is best for your business.</p><p>But do you have the information and insights you need to build and create products that your users will love?</p><p>You may have important numbers like churn rate, page traffic, and drop-off rate from a product or web analytics tool. But do you know why your users are behaving a certain way? Where specifically in your product they're having issues that cause them to churn? Why they aren't converting?</p><p>Hotjar helps you answer these questions. Let's show you how: </p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/5-questions-to-ask-customers-not-selling/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">User research</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">5 questions to ask customers about the products you're selling</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Whether you’ve just launched a new product that isn’t selling as much as expected or you’re wanting to sell even more of one that’s already doing great, here’s one thing you should try: survey your customers to get some insight about what’s working and what needs improving.</p><p>I don’t mean ‘spend thousands of dollars on customer panels’ or ‘research an industry-defining report on customer expectations’: I mean take 30 literal minutes out of your day to get on a call with an existing customer, or create a quick survey and email it to people who have already bought one (or more) of your products.</p><p>In this piece, we take you through 5 of the best questions to ask your customers about the products and services you’re selling. To pick them, I spoke to two business leaders, Brian Dean (founder of Backlinko) and Sarah Doody (author of UX Notebook), who experienced a few snafus in their business and bounced back by reaching out to the only people who could help them figure out what to do: their existing customers.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Louis Grenier</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/gender-inclusive-language-workplace/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">"Guys": the new 4-letter word (and how we tried to say it less)</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Working as part of a remote team comes with plenty of upsides.</p><p>We Hotjarians get to work from wherever we want, choose our own work schedules, and spend more time with friends and family. But remote work isn't always easy; for example, building a shared and inclusive culture with a distributed team takes a conscious effort.</p><p>Language plays a big part of that. Whether we realize it or not, our words can affect the people we care about, including those we work with. With team members from all over the planet, the way we address and talk to each other is important to make everybody feel included.</p><p>A few months back, we realized that a four-letter word we used a lot had the potential for making some team members feel excluded from the conversation—and this is the story of how we worked on gender-inclusive language at Hotjar and learned to say 'guys' less. </p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Sara Bent</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/reviews/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Hotjar reviews: what 120+ real user reviews say about Hotjar</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Reading reviews from real, verified customers is one of the best ways to get an understanding of whether a tool is right for you or not.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=828&q=75 828w, 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/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Fio Dossetto</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/improve-website-ux-with-heatmaps/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2DqFmYqhMCEtLzIaZh6rLT%2F9f0f84983b0c84fba704f83b14ea5ecb%2FUsing_heat_maps_to_improve_your_website___s_UX__5_ways_to_get_started.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2DqFmYqhMCEtLzIaZh6rLT%2F9f0f84983b0c84fba704f83b14ea5ecb%2FUsing_heat_maps_to_improve_your_website___s_UX__5_ways_to_get_started.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2DqFmYqhMCEtLzIaZh6rLT%2F9f0f84983b0c84fba704f83b14ea5ecb%2FUsing_heat_maps_to_improve_your_website___s_UX__5_ways_to_get_started.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2DqFmYqhMCEtLzIaZh6rLT%2F9f0f84983b0c84fba704f83b14ea5ecb%2FUsing_heat_maps_to_improve_your_website___s_UX__5_ways_to_get_started.svg&w=1080&q=75 1080w, 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/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2DqFmYqhMCEtLzIaZh6rLT%2F9f0f84983b0c84fba704f83b14ea5ecb%2FUsing_heat_maps_to_improve_your_website___s_UX__5_ways_to_get_started.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2DqFmYqhMCEtLzIaZh6rLT%2F9f0f84983b0c84fba704f83b14ea5ecb%2FUsing_heat_maps_to_improve_your_website___s_UX__5_ways_to_get_started.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">UX design and analysis</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Using heat maps to improve your website’s UX: 5 ways to get started</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>The clue is in the name: UX (user experience) is all about your users. So it makes sense that the more user-focused you are when collecting website data, the better equipped you’ll be to make optimizations that serve your users’ needs.</p><p>You probably already have some clues about user behavior from traditional UX analytics data (e.g., bounce rate, page views, conversions). But how do you know what to fix first when you spot a problem? And where do you start when you’re looking to increase conversions?</p><p>If you’re a UX designer, developer, or marketer working on improving the user experience, heat maps can help you collect data on how people interact with your website, so you can use those insights to improve UX and the metrics that matter to your business.</p><p> </p><p> </p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=828&q=75 828w, 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href="/web/20211025224346/https://www.hotjar.com/blog/customer-feedback-questions/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3mnJYSklzEKuoS1GZvUpBu%2F6fa61831054d5e16897ec66150b14d75%2F28-of-our-favorite-customer-feedback-questions.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3mnJYSklzEKuoS1GZvUpBu%2F6fa61831054d5e16897ec66150b14d75%2F28-of-our-favorite-customer-feedback-questions.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3mnJYSklzEKuoS1GZvUpBu%2F6fa61831054d5e16897ec66150b14d75%2F28-of-our-favorite-customer-feedback-questions.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3mnJYSklzEKuoS1GZvUpBu%2F6fa61831054d5e16897ec66150b14d75%2F28-of-our-favorite-customer-feedback-questions.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3mnJYSklzEKuoS1GZvUpBu%2F6fa61831054d5e16897ec66150b14d75%2F28-of-our-favorite-customer-feedback-questions.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3mnJYSklzEKuoS1GZvUpBu%2F6fa61831054d5e16897ec66150b14d75%2F28-of-our-favorite-customer-feedback-questions.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3mnJYSklzEKuoS1GZvUpBu%2F6fa61831054d5e16897ec66150b14d75%2F28-of-our-favorite-customer-feedback-questions.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3mnJYSklzEKuoS1GZvUpBu%2F6fa61831054d5e16897ec66150b14d75%2F28-of-our-favorite-customer-feedback-questions.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3mnJYSklzEKuoS1GZvUpBu%2F6fa61831054d5e16897ec66150b14d75%2F28-of-our-favorite-customer-feedback-questions.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">User research</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">28 of our favorite customer feedback questions</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Here at Hotjar, we strongly believe that what’s best for your users and customers is best for your business. But how do you know what’s best for your users?</p><p>You have to ask them.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Fio Dossetto</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/what-is-hotjar/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="Person guiding another person while holding hands" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Person guiding another person while holding hands" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Your introduction to Hotjar: what it is, what it can do for you, and how it works</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>You already know it: what’s best for your users is best for your business.</p><p>But do you have the information and insights you need to build and create products that your users will love?</p><p>You may have important numbers like churn rate, page traffic, and drop-off rate from a product or web analytics tool. But do you know why your users are behaving a certain way? Where specifically in your product they're having issues that cause them to churn? Why they aren't converting?</p><p>Hotjar helps you answer these questions. Let's show you how: </p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/5-questions-to-ask-customers-not-selling/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10DsbysIx39ocUqFpOl2aD%2F4287e5f13bb8c822f00e276cb4522423%2F5_questions_to_ask_customers_about_the_products_you-re_selling.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">User research</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">5 questions to ask customers about the products you're selling</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Whether you’ve just launched a new product that isn’t selling as much as expected or you’re wanting to sell even more of one that’s already doing great, here’s one thing you should try: survey your customers to get some insight about what’s working and what needs improving.</p><p>I don’t mean ‘spend thousands of dollars on customer panels’ or ‘research an industry-defining report on customer expectations’: I mean take 30 literal minutes out of your day to get on a call with an existing customer, or create a quick survey and email it to people who have already bought one (or more) of your products.</p><p>In this piece, we take you through 5 of the best questions to ask your customers about the products and services you’re selling. To pick them, I spoke to two business leaders, Brian Dean (founder of Backlinko) and Sarah Doody (author of UX Notebook), who experienced a few snafus in their business and bounced back by reaching out to the only people who could help them figure out what to do: their existing customers.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Louis Grenier</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/gender-inclusive-language-workplace/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6zDtEsK1LL1YPRcMo15EiL%2F8d52f7f9dc8ce5e684af9abe5338c791%2F_Guys___the_new_4-letter_word__and_how_we_tried_to_say_it_less_.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">"Guys": the new 4-letter word (and how we tried to say it less)</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Working as part of a remote team comes with plenty of upsides.</p><p>We Hotjarians get to work from wherever we want, choose our own work schedules, and spend more time with friends and family. But remote work isn't always easy; for example, building a shared and inclusive culture with a distributed team takes a conscious effort.</p><p>Language plays a big part of that. Whether we realize it or not, our words can affect the people we care about, including those we work with. With team members from all over the planet, the way we address and talk to each other is important to make everybody feel included.</p><p>A few months back, we realized that a four-letter word we used a lot had the potential for making some team members feel excluded from the conversation—and this is the story of how we worked on gender-inclusive language at Hotjar and learned to say 'guys' less. </p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6StXEMPKiUkEeG1xeEMEx6%2Fcb597d21ba62b7c5a1b0f85772d30294%2FSara_Bent.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Sara Bent</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/reviews/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1OO41kWzbKzcWVFrQF98F3%2Fca30793c490f74dcedae86347e04859c%2FHotjar_reviews__what_120__real_user_reviews_say_about_Hotjar.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Hotjar reviews: what 120+ real user reviews say about Hotjar</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Reading reviews from real, verified customers is one of the best ways to get an understanding of whether a tool is right for you or not.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=828&q=75 828w, 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/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Fio Dossetto</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/improve-website-ux-with-heatmaps/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2DqFmYqhMCEtLzIaZh6rLT%2F9f0f84983b0c84fba704f83b14ea5ecb%2FUsing_heat_maps_to_improve_your_website___s_UX__5_ways_to_get_started.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2DqFmYqhMCEtLzIaZh6rLT%2F9f0f84983b0c84fba704f83b14ea5ecb%2FUsing_heat_maps_to_improve_your_website___s_UX__5_ways_to_get_started.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2DqFmYqhMCEtLzIaZh6rLT%2F9f0f84983b0c84fba704f83b14ea5ecb%2FUsing_heat_maps_to_improve_your_website___s_UX__5_ways_to_get_started.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2DqFmYqhMCEtLzIaZh6rLT%2F9f0f84983b0c84fba704f83b14ea5ecb%2FUsing_heat_maps_to_improve_your_website___s_UX__5_ways_to_get_started.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2DqFmYqhMCEtLzIaZh6rLT%2F9f0f84983b0c84fba704f83b14ea5ecb%2FUsing_heat_maps_to_improve_your_website___s_UX__5_ways_to_get_started.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2DqFmYqhMCEtLzIaZh6rLT%2F9f0f84983b0c84fba704f83b14ea5ecb%2FUsing_heat_maps_to_improve_your_website___s_UX__5_ways_to_get_started.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2DqFmYqhMCEtLzIaZh6rLT%2F9f0f84983b0c84fba704f83b14ea5ecb%2FUsing_heat_maps_to_improve_your_website___s_UX__5_ways_to_get_started.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2DqFmYqhMCEtLzIaZh6rLT%2F9f0f84983b0c84fba704f83b14ea5ecb%2FUsing_heat_maps_to_improve_your_website___s_UX__5_ways_to_get_started.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2DqFmYqhMCEtLzIaZh6rLT%2F9f0f84983b0c84fba704f83b14ea5ecb%2FUsing_heat_maps_to_improve_your_website___s_UX__5_ways_to_get_started.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">UX design and analysis</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Using heat maps to improve your website’s UX: 5 ways to get started</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>The clue is in the name: UX (user experience) is all about your users. So it makes sense that the more user-focused you are when collecting website data, the better equipped you’ll be to make optimizations that serve your users’ needs.</p><p>You probably already have some clues about user behavior from traditional UX analytics data (e.g., bounce rate, page views, conversions). But how do you know what to fix first when you spot a problem? And where do you start when you’re looking to increase conversions?</p><p>If you’re a UX designer, developer, or marketer working on improving the user experience, heat maps can help you collect data on how people interact with your website, so you can use those insights to improve UX and the metrics that matter to your business.</p><p> </p><p> </p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" 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21L7.5128 19L28.6584 19L18.7904 8.69148L18.0989 7.9691L19.5437 6.5861L20.2352 7.30847L31.0388 18.5944L31.047 18.586L32.4873 19.9736L31.7935 20.6938L20.233 32.6938L19.5392 33.4139L18.0988 32.0263Z" fill="black" fill-opacity="0.89"></path></svg><span class="SrOnly__Wrapper-sc-1l29yvp-0 lcqNXM">Show next slide</span></button></div></div></div><div class="Container-sc-341qbk-0 CarouselSection__CarouselContainer-sc-qjsm3b-1 cudCgT fRRZmT"><div class="CarouselSection__Carousel-sc-qjsm3b-5 bmbSgZ"><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/new-ceo/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Hotjar has a new CEO</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>"Today marks an important milestone in the history of Hotjar. On behalf of the Hotjar co-founders and team we are delighted to announce that Mohannad Ali, our Chief Product and Technology Officer, is taking on the role of CEO."</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Mohannad Ali</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/9-lessons-we-learned-while-scaling-hotjars-tech-architecture/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">9 lessons learned scaling Hotjar's tech architecture to handle 21,875,000 requests per hour</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>We’re extremely ambitious - our goal is to have Hotjar installed on 10 million sites. Having such a bold vision whilst taking a freemium approach presents huge technical challenges. How does an engineering team build a platform that can handle hundreds of millions of requests per day knowing that the majority of that traffic is coming from free users? Early on, we knew the key was to do things differently and focus on building a platform that can scale.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Marc von Brockdorff</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/how-to-grow-and-run-a-remote-business-the-hotjar-way/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">How to grow and run a remote business - the Hotjar way</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>When Hotjar was initially built the founders knew they wanted the company to grow and flourish in a remote environment. Rather than be held back, they wanted to allow the flexibility to find the best people in the world while also providing the opportunity for Hotjar employees to live wherever they wanted, spend time with their families and friends at their leisure, and control their own working schedules. This belief system quickly grew into what we all call 'The Hotjar Way' internally. We have been able to grow, manage, and maintain an awesome culture across the world. So we wanted to share with you how we did it!</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/how-we-hotjar-communicate-with-our-17385-users/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">How we (Hotjar) communicate with our 17,385 users</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>With 17,385 users in Hotjar and only a small team to build and support the product, as well as run the company – we quickly realized we have to be smart and efficient in the way we communicate with our users. We're also obsessed about delivering great service.</p><p>So how do we deliver top-notch service with limited resources? Here is the setup we use:</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">David Darmanin</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/how-hotjar-does-remote-team-meetups/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Remote teams</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Hanging out in the Mediterranean: How Hotjar does remote team meetups</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>In June 2016 the Hotjar team flew in from all over the world to spend a week together on the gorgeous island of Malta (click here in case you’re wondering where it is).</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/turning-your-career-around/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Turning your career around: the real-life stories of 7 Hotjar team members</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Beeeeeep! Beeeeeep! That's the sound of your alarm going off. Beeeeeep! Beeeeeep!</p><p>Oh come on, one more minute! I need to sleep a bit more... I really don't want to go to work...</p><p>Have you ever felt this way before? Most certainly. There are always days when it's tougher to wake up than others.</p><p>Let me ask you another question: have you ever felt like this day after day?</p><p>Some Hotjar team members did, for months and even years, because they weren’t in the career of their dreams. The good news is that they managed to turn their careers around thanks to sheer persistence, tough decisions, and individual introspection.</p><p>These are their stories.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Louis Grenier</p></div></div></div></a></div></div></div><div class="Container-sc-341qbk-0 CarouselSection__MobileContainer-sc-qjsm3b-9 cudCgT gyGOZM"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/new-ceo/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1BbcyMlCLnLEPaZvZa7iMe%2F3c0f2e82b5a20606e31396b3ab052143%2FHotjar_has_a_new_CEO.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Hotjar has a new CEO</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>"Today marks an important milestone in the history of Hotjar. On behalf of the Hotjar co-founders and team we are delighted to announce that Mohannad Ali, our Chief Product and Technology Officer, is taking on the role of CEO."</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FJZ2uLSqcZCaWcMJNEEL5d%2F9af577b2524b1f42473fc66528df3a9c%2Fmohannad-ali.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Mohannad Ali</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/9-lessons-we-learned-while-scaling-hotjars-tech-architecture/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4kCvxJSOXYwl2GXgp1fbwp%2F8d09582f88f6f6130134d5f3c66bff01%2F9_lessons_learned_scaling_Hotjar-s_tech.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">9 lessons learned scaling Hotjar's tech architecture to handle 21,875,000 requests per hour</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>We’re extremely ambitious - our goal is to have Hotjar installed on 10 million sites. Having such a bold vision whilst taking a freemium approach presents huge technical challenges. How does an engineering team build a platform that can handle hundreds of millions of requests per day knowing that the majority of that traffic is coming from free users? Early on, we knew the key was to do things differently and focus on building a platform that can scale.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6C9DKVRXlhJ91qrz3GVTqA%2Fb9bf022719ff3223e297d1a167b00a08%2FMarc_von_Brockdorff.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Marc von Brockdorff</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/how-to-grow-and-run-a-remote-business-the-hotjar-way/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1j95ySPbpCsAtfvCrl8Wz5%2F1f78ba08db1a66e334c98b965efc9f5a%2FHow_to_grow_and_run_a_remote_business_-_the_Hotjar_way.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">How to grow and run a remote business - the Hotjar way</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>When Hotjar was initially built the founders knew they wanted the company to grow and flourish in a remote environment. Rather than be held back, they wanted to allow the flexibility to find the best people in the world while also providing the opportunity for Hotjar employees to live wherever they wanted, spend time with their families and friends at their leisure, and control their own working schedules. This belief system quickly grew into what we all call 'The Hotjar Way' internally. We have been able to grow, manage, and maintain an awesome culture across the world. So we wanted to share with you how we did it!</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/how-we-hotjar-communicate-with-our-17385-users/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fsx3KfWtfzg5gIR0cZNQiE%2F3c1dbb3e414c6c54fc5442a05074813d%2FHow_we_communicate_with_our_users.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">How we (Hotjar) communicate with our 17,385 users</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>With 17,385 users in Hotjar and only a small team to build and support the product, as well as run the company – we quickly realized we have to be smart and efficient in the way we communicate with our users. We're also obsessed about delivering great service.</p><p>So how do we deliver top-notch service with limited resources? Here is the setup we use:</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2j4FGFgRCZqOy2OGzxfk3E%2F27e4fd3390de99d5d3d08b8b06d52912%2FDavid_Darmian.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">David Darmanin</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/how-hotjar-does-remote-team-meetups/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4RGh1iCI6Gt0sX0EdFlk1Z%2Fe7c1fb0162deb58df8f3a72f8cc79d4a%2FHanging-out-in-the-mediterranean.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Remote teams</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Hanging out in the Mediterranean: How Hotjar does remote team meetups</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>In June 2016 the Hotjar team flew in from all over the world to spend a week together on the gorgeous island of Malta (click here in case you’re wondering where it is).</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/turning-your-career-around/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5IjMyoeV1zvOH5vIDupW75%2Fcf188d6288738357978afef0fcbec2e0%2F7_real_life_stories.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Turning your career around: the real-life stories of 7 Hotjar team members</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Beeeeeep! Beeeeeep! That's the sound of your alarm going off. Beeeeeep! Beeeeeep!</p><p>Oh come on, one more minute! I need to sleep a bit more... I really don't want to go to work...</p><p>Have you ever felt this way before? Most certainly. There are always days when it's tougher to wake up than others.</p><p>Let me ask you another question: have you ever felt like this day after day?</p><p>Some Hotjar team members did, for months and even years, because they weren’t in the career of their dreams. The good news is that they managed to turn their careers around thanks to sheer persistence, tough decisions, and individual introspection.</p><p>These are their stories.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2TElHAwPWZ9z1iX3kXEsP8%2Fe9be12b10322f5712bf9785a2ebb39e9%2FLouis_Grenier.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Louis Grenier</p></div></div></div></a></div><div id="px-insights-and-behavior-analytics" class="Container-sc-341qbk-0 CarouselSection__CarouselSectionTopContainer-sc-qjsm3b-0 cudCgT dgydpl"><div class="CarouselSection__SectionTop-sc-qjsm3b-2 dyOoQW"><h2 class="CarouselSection__SectionTitle-sc-qjsm3b-3 crSXxG">PX insights & behavior analytics</h2><div class="CarouselSection__SectionControls-sc-qjsm3b-4 isisrF"><button class="CarouselSection__ArrowButton-sc-qjsm3b-7 ePDTGz"><svg width="40" height="40" viewbox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M18.0988 32.0263L18.7926 31.3062L28.7214 21L7.5128 21L7.5128 19L28.6584 19L18.7904 8.69148L18.0989 7.9691L19.5437 6.5861L20.2352 7.30847L31.0388 18.5944L31.047 18.586L32.4873 19.9736L31.7935 20.6938L20.233 32.6938L19.5392 33.4139L18.0988 32.0263Z" fill="black" fill-opacity="0.89"></path></svg><span class="SrOnly__Wrapper-sc-1l29yvp-0 lcqNXM">Show previous slide</span></button><button class="CarouselSection__ArrowButton-sc-qjsm3b-7 ePDTGz"><svg width="40" height="40" viewbox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M18.0988 32.0263L18.7926 31.3062L28.7214 21L7.5128 21L7.5128 19L28.6584 19L18.7904 8.69148L18.0989 7.9691L19.5437 6.5861L20.2352 7.30847L31.0388 18.5944L31.047 18.586L32.4873 19.9736L31.7935 20.6938L20.233 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style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Why user behavior signals are vital for product teams</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>The work of a product team never ends. There's no 'completion date' for growing revenue, reducing churn, increasing product usage, improving task completion, lowering the number of support tickets; and the list goes on.</p><p>But at the core of it lies the ultimate goal: to improve the user experience and create customer delight.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/product-conversion/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Why your conversion rate doesn't tell you everything</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Let’s take three product teams:</p><p>Team A ignores conversion metrics and focuses only on KPIs related to active users (MAU and DAU), retention (CRR), and customer satisfaction (CSAT).</p><p>Team B is fixated on product conversion rates, using the numbers as a North Star for understanding features or pages that trigger or block user actions.</p><p>Team C pays close attention to conversion rates, but as a springboard for diving deeper, getting inside users’ heads, and understanding why they do or don’t take actions that lead to conversions.</p><p>There’s a clear winner here.</p><p> </p><p> </p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/what-is-hotjar/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="Person guiding another person while holding hands" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Person guiding another person while holding hands" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Your introduction to Hotjar: what it is, what it can do for you, and how it works</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>You already know it: what’s best for your users is best for your business.</p><p>But do you have the information and insights you need to build and create products that your users will love?</p><p>You may have important numbers like churn rate, page traffic, and drop-off rate from a product or web analytics tool. But do you know why your users are behaving a certain way? Where specifically in your product they're having issues that cause them to churn? Why they aren't converting?</p><p>Hotjar helps you answer these questions. Let's show you how: </p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/click-maps/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:50%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Click maps: using them to optimize your website</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>People can't use a website without clicking a mouse somewhere or tapping on a mobile device. Those clicks and taps help them navigate pages and find the products, services, or information they’re looking for. </p><p>But do YOU, as a website designer, marketer, or business owner, know exactly where your visitors click and tap? And do you know how to use that information to build a better website and experience? </p><p>That's where click maps come in. </p><p>In this quick article, you'll learn about how to track where users click, the benefits and limitations of click maps, how you can use them to optimize UX, and how to set up click maps on your website in just a couple of minutes.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Fio Dossetto</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/click-tracking/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:50%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Click tracking 101: what you need to know to start tracking clicks on your website</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Say you’ve built a page, published a form, or sent a newsletter. As soon as they are out there, you naturally want to make sure people interact with them by taking action—the most common one being people clicking (or tapping) on something. </p><p>Enter click tracking, which is—literally—about tracking what’s being clicked (and what isn’t), so you can work on delivering more value to your users and get the clicks your business needs to succeed and grow. </p><p>In this piece, we give you an overview of the different types of click tracking you can use, examples of how measuring visitor clicks can help you learn more about your customers and increase conversion rates, and how to easily set up click tracking on your website.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1920&q=75 1920w, 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srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1ORt2KROrXOIQbg0TJe5gh%2F7ffbb9073940febbdf34267c224155f4%2F18_product_workflow_red_flags__how_to_spot___resolve_them.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1ORt2KROrXOIQbg0TJe5gh%2F7ffbb9073940febbdf34267c224155f4%2F18_product_workflow_red_flags__how_to_spot___resolve_them.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1ORt2KROrXOIQbg0TJe5gh%2F7ffbb9073940febbdf34267c224155f4%2F18_product_workflow_red_flags__how_to_spot___resolve_them.svg&w=828&q=75 828w, 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style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">18 product workflow red flags: how to spot & resolve them</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>As a product manager, your job is to deliver a product your users love.</p><p>It seems simple when put that way, doesn’t it?</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, 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Team</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/ecommerce-website-analysis/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:50%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behavior analytics</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">9 user-driven tools and methods for ecommerce website analysis</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>When you think of analyzing your ecommerce site, you probably think about ecommerce tracking data like bounce and exit rates, average order value, checkout flow, and conversion rates, and maybe running an SEO audit and/or checking your site against competitors.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" 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/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Tawni Sattler</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/hotjar-vs-crazy-egg/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7ofqOlMpVxJqH2n5akvbFE%2Fee11fa95c717adc32e3c2f0f181ed210%2FHotjar_vs_Crazy_Egg.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7ofqOlMpVxJqH2n5akvbFE%2Fee11fa95c717adc32e3c2f0f181ed210%2FHotjar_vs_Crazy_Egg.svg&w=750&q=75 750w, 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/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7ofqOlMpVxJqH2n5akvbFE%2Fee11fa95c717adc32e3c2f0f181ed210%2FHotjar_vs_Crazy_Egg.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7ofqOlMpVxJqH2n5akvbFE%2Fee11fa95c717adc32e3c2f0f181ed210%2FHotjar_vs_Crazy_Egg.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7ofqOlMpVxJqH2n5akvbFE%2Fee11fa95c717adc32e3c2f0f181ed210%2FHotjar_vs_Crazy_Egg.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behavior analytics</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Hotjar vs Crazy Egg: which one is the best for your needs?</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>If you’re hoping to see a stand-off with Hotjar versus Crazy Egg, we must ask that you stand down right now. The Crazy Egg team has done a great job creating a product that businesses use for heatmaps, user session recordings, and A/B testing.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a></div><div class="CarouselSection__Slide-sc-qjsm3b-6 fGdsVw"><button class="CarouselSection__PlaceholderCard-sc-qjsm3b-8 ktAbOF"><div><svg width="45" height="47" viewbox="0 0 45 47" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M20.75 1L43.25 23.5L20.75 46" stroke="black" stroke-width="2"></path><path d="M43.25 23.5H0.75" stroke="black" stroke-width="2"></path></svg>Load more articles</div></button></div></div></div><div class="Container-sc-341qbk-0 CarouselSection__MobileContainer-sc-qjsm3b-9 cudCgT gyGOZM"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/user-behavior-signals-product-teams/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Why user behavior signals are vital for product teams</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>The work of a product team never ends. There's no 'completion date' for growing revenue, reducing churn, increasing product usage, improving task completion, lowering the number of support tickets; and the list goes on.</p><p>But at the core of it lies the ultimate goal: to improve the user experience and create customer delight.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/product-conversion/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Why your conversion rate doesn't tell you everything</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Let’s take three product teams:</p><p>Team A ignores conversion metrics and focuses only on KPIs related to active users (MAU and DAU), retention (CRR), and customer satisfaction (CSAT).</p><p>Team B is fixated on product conversion rates, using the numbers as a North Star for understanding features or pages that trigger or block user actions.</p><p>Team C pays close attention to conversion rates, but as a springboard for diving deeper, getting inside users’ heads, and understanding why they do or don’t take actions that lead to conversions.</p><p>There’s a clear winner here.</p><p> </p><p> </p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/what-is-hotjar/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="Person guiding another person while holding hands" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Person guiding another person while holding hands" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2wdWozE9QnLjqjRIPN7uT2%2F6198776d0600926bf0ac1b33260cb340%2FYour_introduction_to_Hotjar__what_it_is__what_it_can_do_for_you__and_how_it_works.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Your introduction to Hotjar: what it is, what it can do for you, and how it works</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>You already know it: what’s best for your users is best for your business.</p><p>But do you have the information and insights you need to build and create products that your users will love?</p><p>You may have important numbers like churn rate, page traffic, and drop-off rate from a product or web analytics tool. But do you know why your users are behaving a certain way? Where specifically in your product they're having issues that cause them to churn? Why they aren't converting?</p><p>Hotjar helps you answer these questions. Let's show you how: </p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/click-maps/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:50%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5LE7EFKUHUqpmmzrYhZbXj%2F604223441edd6f4140408204cef5e9c6%2Fdesktop-mobile-heatmap_XyMsrOx.width-1500.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Click maps: using them to optimize your website</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>People can't use a website without clicking a mouse somewhere or tapping on a mobile device. Those clicks and taps help them navigate pages and find the products, services, or information they’re looking for. </p><p>But do YOU, as a website designer, marketer, or business owner, know exactly where your visitors click and tap? And do you know how to use that information to build a better website and experience? </p><p>That's where click maps come in. </p><p>In this quick article, you'll learn about how to track where users click, the benefits and limitations of click maps, how you can use them to optimize UX, and how to set up click maps on your website in just a couple of minutes.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Fio Dossetto</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/click-tracking/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:50%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OGGmhwSQ1xVANIB4TC96w%2F17775c2dd679e7df6d51473353301c19%2Fclick-tracking-hotjar.width-1500.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Click tracking 101: what you need to know to start tracking clicks on your website</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Say you’ve built a page, published a form, or sent a newsletter. As soon as they are out there, you naturally want to make sure people interact with them by taking action—the most common one being people clicking (or tapping) on something. </p><p>Enter click tracking, which is—literally—about tracking what’s being clicked (and what isn’t), so you can work on delivering more value to your users and get the clicks your business needs to succeed and grow. </p><p>In this piece, we give you an overview of the different types of click tracking you can use, examples of how measuring visitor clicks can help you learn more about your customers and increase conversion rates, and how to easily set up click tracking on your website.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Fio Dossetto</p></div></div></div></a><a 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srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1ORt2KROrXOIQbg0TJe5gh%2F7ffbb9073940febbdf34267c224155f4%2F18_product_workflow_red_flags__how_to_spot___resolve_them.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1ORt2KROrXOIQbg0TJe5gh%2F7ffbb9073940febbdf34267c224155f4%2F18_product_workflow_red_flags__how_to_spot___resolve_them.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1ORt2KROrXOIQbg0TJe5gh%2F7ffbb9073940febbdf34267c224155f4%2F18_product_workflow_red_flags__how_to_spot___resolve_them.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1ORt2KROrXOIQbg0TJe5gh%2F7ffbb9073940febbdf34267c224155f4%2F18_product_workflow_red_flags__how_to_spot___resolve_them.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1ORt2KROrXOIQbg0TJe5gh%2F7ffbb9073940febbdf34267c224155f4%2F18_product_workflow_red_flags__how_to_spot___resolve_them.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1ORt2KROrXOIQbg0TJe5gh%2F7ffbb9073940febbdf34267c224155f4%2F18_product_workflow_red_flags__how_to_spot___resolve_them.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1ORt2KROrXOIQbg0TJe5gh%2F7ffbb9073940febbdf34267c224155f4%2F18_product_workflow_red_flags__how_to_spot___resolve_them.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1ORt2KROrXOIQbg0TJe5gh%2F7ffbb9073940febbdf34267c224155f4%2F18_product_workflow_red_flags__how_to_spot___resolve_them.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1ORt2KROrXOIQbg0TJe5gh%2F7ffbb9073940febbdf34267c224155f4%2F18_product_workflow_red_flags__how_to_spot___resolve_them.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">18 product workflow red flags: how to spot & resolve them</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>As a product manager, your job is to deliver a product your users love.</p><p>It seems simple when put that way, doesn’t it?</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/ecommerce-website-analysis/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:50%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4ZicEGN9qIkgIEgr2a6bBS%2F86dd7e31f3a7663f457be092cda0a355%2Fdigital-marketer.width-1500.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behavior analytics</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">9 user-driven tools and methods for ecommerce website analysis</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>When you think of analyzing your ecommerce site, you probably think about ecommerce tracking data like bounce and exit rates, average order value, checkout flow, and conversion rates, and maybe running an SEO audit and/or checking your site against competitors.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Tawni Sattler</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/hotjar-vs-crazy-egg/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7ofqOlMpVxJqH2n5akvbFE%2Fee11fa95c717adc32e3c2f0f181ed210%2FHotjar_vs_Crazy_Egg.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7ofqOlMpVxJqH2n5akvbFE%2Fee11fa95c717adc32e3c2f0f181ed210%2FHotjar_vs_Crazy_Egg.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7ofqOlMpVxJqH2n5akvbFE%2Fee11fa95c717adc32e3c2f0f181ed210%2FHotjar_vs_Crazy_Egg.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7ofqOlMpVxJqH2n5akvbFE%2Fee11fa95c717adc32e3c2f0f181ed210%2FHotjar_vs_Crazy_Egg.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7ofqOlMpVxJqH2n5akvbFE%2Fee11fa95c717adc32e3c2f0f181ed210%2FHotjar_vs_Crazy_Egg.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7ofqOlMpVxJqH2n5akvbFE%2Fee11fa95c717adc32e3c2f0f181ed210%2FHotjar_vs_Crazy_Egg.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7ofqOlMpVxJqH2n5akvbFE%2Fee11fa95c717adc32e3c2f0f181ed210%2FHotjar_vs_Crazy_Egg.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7ofqOlMpVxJqH2n5akvbFE%2Fee11fa95c717adc32e3c2f0f181ed210%2FHotjar_vs_Crazy_Egg.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7ofqOlMpVxJqH2n5akvbFE%2Fee11fa95c717adc32e3c2f0f181ed210%2FHotjar_vs_Crazy_Egg.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behavior analytics</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Hotjar vs Crazy Egg: which one is the best for your needs?</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>If you’re hoping to see a stand-off with Hotjar versus Crazy Egg, we must ask that you stand down right now. The Crazy Egg team has done a great job creating a product that businesses use for heatmaps, user session recordings, and A/B testing.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/product-management/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:50%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3SSxqXzpstryJYsSF1RTiu%2F15543316f4728f0f57be2e4be7524a22%2Fproduct-management.width-1500.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3SSxqXzpstryJYsSF1RTiu%2F15543316f4728f0f57be2e4be7524a22%2Fproduct-management.width-1500.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3SSxqXzpstryJYsSF1RTiu%2F15543316f4728f0f57be2e4be7524a22%2Fproduct-management.width-1500.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3SSxqXzpstryJYsSF1RTiu%2F15543316f4728f0f57be2e4be7524a22%2Fproduct-management.width-1500.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3SSxqXzpstryJYsSF1RTiu%2F15543316f4728f0f57be2e4be7524a22%2Fproduct-management.width-1500.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3SSxqXzpstryJYsSF1RTiu%2F15543316f4728f0f57be2e4be7524a22%2Fproduct-management.width-1500.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3SSxqXzpstryJYsSF1RTiu%2F15543316f4728f0f57be2e4be7524a22%2Fproduct-management.width-1500.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3SSxqXzpstryJYsSF1RTiu%2F15543316f4728f0f57be2e4be7524a22%2Fproduct-management.width-1500.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3SSxqXzpstryJYsSF1RTiu%2F15543316f4728f0f57be2e4be7524a22%2Fproduct-management.width-1500.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Product management 101: what a Product Manager (PM) needs to succeed</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>“Product managers work with their peers to build products that people love.”</p><p>This is a very broad statement. As broad as the role responsibilities itself. And probably why I get so many questions along the lines of ‘So, what does a PM actually do?’</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1P53jQxYFd9jsEOdns9gZd%2F0b72f6bc8e951f6276b54e1edde4678d%2FLuke_Vella.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1P53jQxYFd9jsEOdns9gZd%2F0b72f6bc8e951f6276b54e1edde4678d%2FLuke_Vella.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1P53jQxYFd9jsEOdns9gZd%2F0b72f6bc8e951f6276b54e1edde4678d%2FLuke_Vella.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1P53jQxYFd9jsEOdns9gZd%2F0b72f6bc8e951f6276b54e1edde4678d%2FLuke_Vella.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1P53jQxYFd9jsEOdns9gZd%2F0b72f6bc8e951f6276b54e1edde4678d%2FLuke_Vella.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1P53jQxYFd9jsEOdns9gZd%2F0b72f6bc8e951f6276b54e1edde4678d%2FLuke_Vella.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1P53jQxYFd9jsEOdns9gZd%2F0b72f6bc8e951f6276b54e1edde4678d%2FLuke_Vella.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1P53jQxYFd9jsEOdns9gZd%2F0b72f6bc8e951f6276b54e1edde4678d%2FLuke_Vella.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1P53jQxYFd9jsEOdns9gZd%2F0b72f6bc8e951f6276b54e1edde4678d%2FLuke_Vella.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Luke Vella</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/google-analytics-alternatives/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:50%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5ro1zWd8GsECeeY4zUPXw7%2F9e8f66abecf51b2ed87a9b93cfb414be%2FGA-alternatives.width-1500.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5ro1zWd8GsECeeY4zUPXw7%2F9e8f66abecf51b2ed87a9b93cfb414be%2FGA-alternatives.width-1500.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5ro1zWd8GsECeeY4zUPXw7%2F9e8f66abecf51b2ed87a9b93cfb414be%2FGA-alternatives.width-1500.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5ro1zWd8GsECeeY4zUPXw7%2F9e8f66abecf51b2ed87a9b93cfb414be%2FGA-alternatives.width-1500.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5ro1zWd8GsECeeY4zUPXw7%2F9e8f66abecf51b2ed87a9b93cfb414be%2FGA-alternatives.width-1500.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5ro1zWd8GsECeeY4zUPXw7%2F9e8f66abecf51b2ed87a9b93cfb414be%2FGA-alternatives.width-1500.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5ro1zWd8GsECeeY4zUPXw7%2F9e8f66abecf51b2ed87a9b93cfb414be%2FGA-alternatives.width-1500.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5ro1zWd8GsECeeY4zUPXw7%2F9e8f66abecf51b2ed87a9b93cfb414be%2FGA-alternatives.width-1500.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5ro1zWd8GsECeeY4zUPXw7%2F9e8f66abecf51b2ed87a9b93cfb414be%2FGA-alternatives.width-1500.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behavior analytics</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">10+ web analysis tools to help you understand your users [including 5 Google Analytics alternatives]</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>If you want your visitors to keep returning to your website—to increase traffic, improve conversion rates, and ultimately grow revenue—you need to understand what’s happening when they reach your site.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/scroll-maps/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FwDAXjJzjuCKD1Ik4Luyu4%2Ff647902f280efb2f124055952a9fd840%2FScroll_maps__5_ways_to_optimize_UX_and_increase_conversions.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FwDAXjJzjuCKD1Ik4Luyu4%2Ff647902f280efb2f124055952a9fd840%2FScroll_maps__5_ways_to_optimize_UX_and_increase_conversions.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FwDAXjJzjuCKD1Ik4Luyu4%2Ff647902f280efb2f124055952a9fd840%2FScroll_maps__5_ways_to_optimize_UX_and_increase_conversions.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FwDAXjJzjuCKD1Ik4Luyu4%2Ff647902f280efb2f124055952a9fd840%2FScroll_maps__5_ways_to_optimize_UX_and_increase_conversions.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FwDAXjJzjuCKD1Ik4Luyu4%2Ff647902f280efb2f124055952a9fd840%2FScroll_maps__5_ways_to_optimize_UX_and_increase_conversions.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FwDAXjJzjuCKD1Ik4Luyu4%2Ff647902f280efb2f124055952a9fd840%2FScroll_maps__5_ways_to_optimize_UX_and_increase_conversions.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FwDAXjJzjuCKD1Ik4Luyu4%2Ff647902f280efb2f124055952a9fd840%2FScroll_maps__5_ways_to_optimize_UX_and_increase_conversions.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FwDAXjJzjuCKD1Ik4Luyu4%2Ff647902f280efb2f124055952a9fd840%2FScroll_maps__5_ways_to_optimize_UX_and_increase_conversions.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FwDAXjJzjuCKD1Ik4Luyu4%2Ff647902f280efb2f124055952a9fd840%2FScroll_maps__5_ways_to_optimize_UX_and_increase_conversions.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Scroll maps: 5 ways to optimize UX and increase conversions</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Heat maps are a powerful visual tool for tracking user behavior on your website or app and understanding how visitors interact with pages and page elements.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1lmOaFGL4u1fy03jIDRCrW%2F71857397d3e6330193b39e322f74d661%2FFio_Dossetto.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Fio Dossetto</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/ecommerce-customer-journey/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:50.46153846153846%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F304KSGKFB2bmr31HBcOWfy%2Fa7891744bab8104f3f486e5d5461be32%2FPicture1.width-1500.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F304KSGKFB2bmr31HBcOWfy%2Fa7891744bab8104f3f486e5d5461be32%2FPicture1.width-1500.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F304KSGKFB2bmr31HBcOWfy%2Fa7891744bab8104f3f486e5d5461be32%2FPicture1.width-1500.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F304KSGKFB2bmr31HBcOWfy%2Fa7891744bab8104f3f486e5d5461be32%2FPicture1.width-1500.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F304KSGKFB2bmr31HBcOWfy%2Fa7891744bab8104f3f486e5d5461be32%2FPicture1.width-1500.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F304KSGKFB2bmr31HBcOWfy%2Fa7891744bab8104f3f486e5d5461be32%2FPicture1.width-1500.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F304KSGKFB2bmr31HBcOWfy%2Fa7891744bab8104f3f486e5d5461be32%2FPicture1.width-1500.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F304KSGKFB2bmr31HBcOWfy%2Fa7891744bab8104f3f486e5d5461be32%2FPicture1.width-1500.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F304KSGKFB2bmr31HBcOWfy%2Fa7891744bab8104f3f486e5d5461be32%2FPicture1.width-1500.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">4 practical ways to improve your ecommerce customer journey (with examples from MADE.com)</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Either as a consumer or an online business owner, you’ve experienced the ecommerce customer journey. </p><p>As a consumer, you came, you saw, you purchased. </p><p>As an online business owner, you watched prospective customers come, and see, and purchase—or you watched them exit your site, leaving you with burning questions, like: </p><p>Why did that customer abandon their shopping cart? </p><p>Did this person not find what they were looking for? </p><p>What changes do I need to make to my site to increase conversions? </p><p>How can I learn from these customers’ actions on my site? </p><p>In this piece, we show you a few quick ways to help you find some of the answers. To keep this practical, we’ll use real examples from designer furniture store MADE.com, whose Head of Digital Experience, Spencer Wong, wanted to improve the experience for MADE customers across each stage of their online journey.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kgdPpmfYUEELqzlokCm4z%2F242c8f634209eef88408f40762641878%2FTawni_Sattler.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Tawni Sattler</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/session-replay-tools/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:50%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4S0Qjb8dftjI49zFxiK4xd%2F09904a776ebf0de73a330cab64dd7ab5%2Fblog-137-Session-replay-tools.width-1500.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4S0Qjb8dftjI49zFxiK4xd%2F09904a776ebf0de73a330cab64dd7ab5%2Fblog-137-Session-replay-tools.width-1500.jpg&w=750&q=75 750w, 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/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4S0Qjb8dftjI49zFxiK4xd%2F09904a776ebf0de73a330cab64dd7ab5%2Fblog-137-Session-replay-tools.width-1500.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4S0Qjb8dftjI49zFxiK4xd%2F09904a776ebf0de73a330cab64dd7ab5%2Fblog-137-Session-replay-tools.width-1500.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4S0Qjb8dftjI49zFxiK4xd%2F09904a776ebf0de73a330cab64dd7ab5%2Fblog-137-Session-replay-tools.width-1500.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Top 5 session replay tools for analyzing user behavior</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>If you’re a business selling online, it’s important to create a website experience your users will love. A poor user experience or frustrating customer journey can negatively affect your site’s conversion rate, and ultimately your revenue.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/google-analytics-heat-map/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5dVTmyuqrqWfyoXvBGpzxl%2Fdc1a7529ac410033b82ac9b367794bf5%2FHow_to_set_up_a_free_Google_Analytics_heat_map.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5dVTmyuqrqWfyoXvBGpzxl%2Fdc1a7529ac410033b82ac9b367794bf5%2FHow_to_set_up_a_free_Google_Analytics_heat_map.jpg&w=750&q=75 750w, 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loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behavior analytics</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">How to set up a free Google Analytics heat map</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>If you’ve come here to learn more about Google Analytics heat maps, we have both good and bad news for you.</p><p>The bad news: Google stopped supporting its heatmap add-on in 2017, and recent reviews confirm that it doesn’t work anymore for a lot of users.</p><p>The good news: there's another way for you to get a free heatmap using Hotjar, and we guarantee it will work.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image 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/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a></div></div><div class="OuterContainer-sc-113110s-0 idJBiJ"><div id="latest-articles" class="Container-sc-341qbk-0 BlogArticlesIndex__TopContainer-sc-x7duk6-0 cudCgT lhcAyp"><div class="BlogArticlesIndex__SectionTop-sc-x7duk6-1 emURTg"><h2 class="BlogArticlesIndex__SectionTitle-sc-x7duk6-2 kUXKta">Latest articles</h2></div></div><div class="Container-sc-341qbk-0 BlogArticlesIndex__CardsContainer-sc-x7duk6-3 cudCgT gedjos"><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/hotjar-new-brand/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:56.25%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fcg2EvYTPQccnzEQQnUbpl%2Fcd1d66638807c3e6d4c39105b35b0f95%2Fhotjar_og_image.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fcg2EvYTPQccnzEQQnUbpl%2Fcd1d66638807c3e6d4c39105b35b0f95%2Fhotjar_og_image.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fcg2EvYTPQccnzEQQnUbpl%2Fcd1d66638807c3e6d4c39105b35b0f95%2Fhotjar_og_image.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fcg2EvYTPQccnzEQQnUbpl%2Fcd1d66638807c3e6d4c39105b35b0f95%2Fhotjar_og_image.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fcg2EvYTPQccnzEQQnUbpl%2Fcd1d66638807c3e6d4c39105b35b0f95%2Fhotjar_og_image.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fcg2EvYTPQccnzEQQnUbpl%2Fcd1d66638807c3e6d4c39105b35b0f95%2Fhotjar_og_image.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fcg2EvYTPQccnzEQQnUbpl%2Fcd1d66638807c3e6d4c39105b35b0f95%2Fhotjar_og_image.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fcg2EvYTPQccnzEQQnUbpl%2Fcd1d66638807c3e6d4c39105b35b0f95%2Fhotjar_og_image.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2Fcg2EvYTPQccnzEQQnUbpl%2Fcd1d66638807c3e6d4c39105b35b0f95%2Fhotjar_og_image.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Building a new brand filled with empathy</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Today, we’re launching our new brand. As you’re reading this blog post, we’re guessing you’d have noticed on your own eventually—what with our new shiny logo, a blazing new set of colors, and a playful new typeface—but we wanted to share more about what’s happening and why.</p><p>In true Hotjar spirit and in line with one of our values, we’re building trust with transparency. </p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4hxAJeuqGkXiLHb57uvhh%2Fb93913221d950d9a03c622c597076727%2FChristian_Schorm.jpeg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Christian Schorm</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/user-behavior-signals-product-teams/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F45GZkFqICy92OoipNOHrtA%2Fb45e5690a96cf8fb7410e8362509a4a0%2FWhy_user_behavior_signals_are_vital_for_product_teams.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Why user behavior signals are vital for product teams</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>The work of a product team never ends. There's no 'completion date' for growing revenue, reducing churn, increasing product usage, improving task completion, lowering the number of support tickets; and the list goes on.</p><p>But at the core of it lies the ultimate goal: to improve the user experience and create customer delight.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/setting-universal-product-okr/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:56.2%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7yR3EmOFlUmXh3tpmNBKVm%2F672a85bbe6a859370e8f91e1cbe6a322%2FBlog-header-BIP-EP02.width-1500.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7yR3EmOFlUmXh3tpmNBKVm%2F672a85bbe6a859370e8f91e1cbe6a322%2FBlog-header-BIP-EP02.width-1500.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7yR3EmOFlUmXh3tpmNBKVm%2F672a85bbe6a859370e8f91e1cbe6a322%2FBlog-header-BIP-EP02.width-1500.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7yR3EmOFlUmXh3tpmNBKVm%2F672a85bbe6a859370e8f91e1cbe6a322%2FBlog-header-BIP-EP02.width-1500.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7yR3EmOFlUmXh3tpmNBKVm%2F672a85bbe6a859370e8f91e1cbe6a322%2FBlog-header-BIP-EP02.width-1500.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7yR3EmOFlUmXh3tpmNBKVm%2F672a85bbe6a859370e8f91e1cbe6a322%2FBlog-header-BIP-EP02.width-1500.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7yR3EmOFlUmXh3tpmNBKVm%2F672a85bbe6a859370e8f91e1cbe6a322%2FBlog-header-BIP-EP02.width-1500.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7yR3EmOFlUmXh3tpmNBKVm%2F672a85bbe6a859370e8f91e1cbe6a322%2FBlog-header-BIP-EP02.width-1500.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7yR3EmOFlUmXh3tpmNBKVm%2F672a85bbe6a859370e8f91e1cbe6a322%2FBlog-header-BIP-EP02.width-1500.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Building in Public 2: Product OKRs that unify, excite, and deliver</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Would you believe that we managed to get every discipline equally excited about a single OKR? One that encouraged paying down some expensive tech debt, brought in some much-needed delight to a rather dull area of our product experience, and drove impressive business metrics—all at the same time?</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/product-feedback/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F19cZePZwaq133lncxvbpEs%2F7acb0518bfc9c0bb38dc8964ea8243be%2FHow_to_use_product_feedback_to_solve_business-critical_issues.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F19cZePZwaq133lncxvbpEs%2F7acb0518bfc9c0bb38dc8964ea8243be%2FHow_to_use_product_feedback_to_solve_business-critical_issues.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F19cZePZwaq133lncxvbpEs%2F7acb0518bfc9c0bb38dc8964ea8243be%2FHow_to_use_product_feedback_to_solve_business-critical_issues.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F19cZePZwaq133lncxvbpEs%2F7acb0518bfc9c0bb38dc8964ea8243be%2FHow_to_use_product_feedback_to_solve_business-critical_issues.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F19cZePZwaq133lncxvbpEs%2F7acb0518bfc9c0bb38dc8964ea8243be%2FHow_to_use_product_feedback_to_solve_business-critical_issues.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F19cZePZwaq133lncxvbpEs%2F7acb0518bfc9c0bb38dc8964ea8243be%2FHow_to_use_product_feedback_to_solve_business-critical_issues.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F19cZePZwaq133lncxvbpEs%2F7acb0518bfc9c0bb38dc8964ea8243be%2FHow_to_use_product_feedback_to_solve_business-critical_issues.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F19cZePZwaq133lncxvbpEs%2F7acb0518bfc9c0bb38dc8964ea8243be%2FHow_to_use_product_feedback_to_solve_business-critical_issues.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F19cZePZwaq133lncxvbpEs%2F7acb0518bfc9c0bb38dc8964ea8243be%2FHow_to_use_product_feedback_to_solve_business-critical_issues.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">UX design and analysis</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">How to use product feedback to solve business-critical issues</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Product feedback is one of a product management team’s most effective tools, but only when that feedback comes with the proper context.</p><p> </p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/product-conversion/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5d4kZuvbjvf3oOOxYLFnGU%2Fb01ea2e2cb0ddee1a05a9050460fc21c%2FWhy_your_conversion_rate_doesn-t_tell_you_everything.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">PX insights</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Why your conversion rate doesn't tell you everything</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Let’s take three product teams:</p><p>Team A ignores conversion metrics and focuses only on KPIs related to active users (MAU and DAU), retention (CRR), and customer satisfaction (CSAT).</p><p>Team B is fixated on product conversion rates, using the numbers as a North Star for understanding features or pages that trigger or block user actions.</p><p>Team C pays close attention to conversion rates, but as a springboard for diving deeper, getting inside users’ heads, and understanding why they do or don’t take actions that lead to conversions.</p><p>There’s a clear winner here.</p><p> </p><p> </p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/creating-competency-framework-product-managers/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:56.2%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5h07TjxS7VwAOQpk6B2ZEA%2Fbc146a5f93e341f2910cac8cc29006ec%2FFrame_173.width-1500.png&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5h07TjxS7VwAOQpk6B2ZEA%2Fbc146a5f93e341f2910cac8cc29006ec%2FFrame_173.width-1500.png&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5h07TjxS7VwAOQpk6B2ZEA%2Fbc146a5f93e341f2910cac8cc29006ec%2FFrame_173.width-1500.png&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5h07TjxS7VwAOQpk6B2ZEA%2Fbc146a5f93e341f2910cac8cc29006ec%2FFrame_173.width-1500.png&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5h07TjxS7VwAOQpk6B2ZEA%2Fbc146a5f93e341f2910cac8cc29006ec%2FFrame_173.width-1500.png&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5h07TjxS7VwAOQpk6B2ZEA%2Fbc146a5f93e341f2910cac8cc29006ec%2FFrame_173.width-1500.png&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5h07TjxS7VwAOQpk6B2ZEA%2Fbc146a5f93e341f2910cac8cc29006ec%2FFrame_173.width-1500.png&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5h07TjxS7VwAOQpk6B2ZEA%2Fbc146a5f93e341f2910cac8cc29006ec%2FFrame_173.width-1500.png&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5h07TjxS7VwAOQpk6B2ZEA%2Fbc146a5f93e341f2910cac8cc29006ec%2FFrame_173.width-1500.png&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Building in Public 3: competency frameworks that help product managers flourish</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>How do you measure a product manager’s performance? And how do you make sure the criteria you’re using is setting them up for a successful and rewarding career?</p><p>At Hotjar, we believe competency frameworks should be empowering. They should help others give feedback, provide transparent guidance about the expectations of a PM's role, and clearly signpost how they can reach the next step in their career.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/hotjar-vs-fullstory/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7kQ8t996bTjHDLT5casghV%2F9636138b5fc08b60da0a770d9accb597%2FHotjar_vs_FullStory.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7kQ8t996bTjHDLT5casghV%2F9636138b5fc08b60da0a770d9accb597%2FHotjar_vs_FullStory.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7kQ8t996bTjHDLT5casghV%2F9636138b5fc08b60da0a770d9accb597%2FHotjar_vs_FullStory.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7kQ8t996bTjHDLT5casghV%2F9636138b5fc08b60da0a770d9accb597%2FHotjar_vs_FullStory.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7kQ8t996bTjHDLT5casghV%2F9636138b5fc08b60da0a770d9accb597%2FHotjar_vs_FullStory.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7kQ8t996bTjHDLT5casghV%2F9636138b5fc08b60da0a770d9accb597%2FHotjar_vs_FullStory.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7kQ8t996bTjHDLT5casghV%2F9636138b5fc08b60da0a770d9accb597%2FHotjar_vs_FullStory.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7kQ8t996bTjHDLT5casghV%2F9636138b5fc08b60da0a770d9accb597%2FHotjar_vs_FullStory.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7kQ8t996bTjHDLT5casghV%2F9636138b5fc08b60da0a770d9accb597%2FHotjar_vs_FullStory.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Hotjar vs FullStory</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Which one should you choose?</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/user-behavior/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5FLBNuryOHpjJHyJvUbhqt%2F10927edc867f9884c6664d71e446aa1e%2FHow_tracking_user_behavior_on_your_website_can_improve_customer_experience.jpg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5FLBNuryOHpjJHyJvUbhqt%2F10927edc867f9884c6664d71e446aa1e%2FHow_tracking_user_behavior_on_your_website_can_improve_customer_experience.jpg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5FLBNuryOHpjJHyJvUbhqt%2F10927edc867f9884c6664d71e446aa1e%2FHow_tracking_user_behavior_on_your_website_can_improve_customer_experience.jpg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5FLBNuryOHpjJHyJvUbhqt%2F10927edc867f9884c6664d71e446aa1e%2FHow_tracking_user_behavior_on_your_website_can_improve_customer_experience.jpg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5FLBNuryOHpjJHyJvUbhqt%2F10927edc867f9884c6664d71e446aa1e%2FHow_tracking_user_behavior_on_your_website_can_improve_customer_experience.jpg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5FLBNuryOHpjJHyJvUbhqt%2F10927edc867f9884c6664d71e446aa1e%2FHow_tracking_user_behavior_on_your_website_can_improve_customer_experience.jpg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5FLBNuryOHpjJHyJvUbhqt%2F10927edc867f9884c6664d71e446aa1e%2FHow_tracking_user_behavior_on_your_website_can_improve_customer_experience.jpg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5FLBNuryOHpjJHyJvUbhqt%2F10927edc867f9884c6664d71e446aa1e%2FHow_tracking_user_behavior_on_your_website_can_improve_customer_experience.jpg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5FLBNuryOHpjJHyJvUbhqt%2F10927edc867f9884c6664d71e446aa1e%2FHow_tracking_user_behavior_on_your_website_can_improve_customer_experience.jpg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">User research</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">How tracking user behavior on your website can improve customer experience</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Imagine you’re running a brick-and-mortar store. From your perch at the counter, you can see and fix any issues the customers have as they move around the shop: if they have trouble navigating the aisles, you can make adjustments and help out; when they come up to the counter, you can strike up a conversation and learn who they are and what they’re looking for.</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:100%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1200&q=75 1200w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=1920&q=75 1920w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=2048&q=75 2048w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75 3840w" src="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3anosAdu4qf1b5DhoqqcdC%2F95b4d4631bcea211a01f17959f916c48%2FHotjar-team-author.svg&w=3840&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div><p class="Text__BodySmall-sc-167aua0-6 koWCyz">Hotjar Team</p></div></div></div></a><a class="Card__CardLink-sc-1rmt31m-2 gRARid" href="/web/20211025224346/https://www.hotjar.com/blog/hotjar-vs-google-analytics/"><div class="Card__ImageWrapper-sc-1rmt31m-3 cEBogT"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image undefined"><div style="display:block;overflow:hidden;position:relative;box-sizing:border-box;margin:0"><div style="display:block;box-sizing:border-box;padding-top:66.9047619047619%"></div><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" sizes="100vw" srcset="/web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3nbArfx6T2ToO9fmMoE4wr%2F60b79c10e23c0af0cf3a579622edbf65%2FHotjar_vs_Google_Analytics.svg&w=640&q=75 640w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3nbArfx6T2ToO9fmMoE4wr%2F60b79c10e23c0af0cf3a579622edbf65%2FHotjar_vs_Google_Analytics.svg&w=750&q=75 750w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3nbArfx6T2ToO9fmMoE4wr%2F60b79c10e23c0af0cf3a579622edbf65%2FHotjar_vs_Google_Analytics.svg&w=828&q=75 828w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3nbArfx6T2ToO9fmMoE4wr%2F60b79c10e23c0af0cf3a579622edbf65%2FHotjar_vs_Google_Analytics.svg&w=1080&q=75 1080w, /web/20211025224346im_/https://www.hotjar.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3nbArfx6T2ToO9fmMoE4wr%2F60b79c10e23c0af0cf3a579622edbf65%2FHotjar_vs_Google_Analytics.svg&w=1200&q=75 1200w, 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style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" loading="lazy"/></noscript></div></div></div><div class="Card__Content-sc-1rmt31m-0 gKQqbj"><p class="Text__Label-sc-167aua0-7 Card__Category-sc-1rmt31m-8 gqctel ifIzVz">Behind the scenes</p><h2 class="Card__ItemTitle-sc-1rmt31m-1 hwKbZl">Hotjar vs Google Analytics</h2><div class="Text__BodySmall-sc-167aua0-6 Card__Description-sc-1rmt31m-4 koWCyz bZnOZZ"><div class="ContentfulRichText__Wrapper-sc-1xb0puw-0 fYtZZM"><p>Hotjar vs Google Analytics: it’s not an either/or (and why you should use both).</p></div></div><div class="Card__AuthorsWrapper-sc-1rmt31m-9 Gcaru"><div class="Card__Author-sc-1rmt31m-10 jCvHob"><div class="NextImage__Wrapper-sc-1pu6tpk-0 kNcCkz next-image Card__AuthorImage-sc-1rmt31m-11 bUThXK"><div 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And, in many cases, following your passion can lead you straight into a failed business.\r","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, what’s the solution?\r","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For starters, you need to stop thinking about what you enjoy, and instead - start thinking about your strengths and the opportunities around you.\r","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now, to be fair, I used to swear that the way to succeed was to follow your passion. 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For centuries before them, novelists and literary writers used beta readers to get opinions on late drafts before preparing manuscripts for publication. At Hotjar, we are not new to using beta testers for our software, but we only recently decided to learn a lesson from literature and apply a beta reader approach to our content.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As content makers, we want to invest time and effort into content initiatives that our target audiences will find helpful and enjoyable. To do that, we need ways to know that we have really empathized with our readers, instead of simply creating something we think they might enjoy. So here is the behind-the-scenes story of how and why we found 400+ beta readers who helped us write one of our most shared and read pieces of content, The Essential Guide to Growing Your Early-Stage SaaS Startup, and how that one experience has impacted on and changed our entire approach to content.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"heroImage":{"contentType":"image/jpeg","description":null,"url":"https://web.archive.org/web/20211025224346/https://images.ctfassets.net/lh3zuq09vnm2/6u6fspr4C1NZYK2jWDRMlT/14b3d88c0a0ceacd60ff63bf65bae4f9/hotjar-saas-guide-blog-feature.width-1500.jpg","width":1118,"height":562},"authorsCollection":{"items":[{"name":"Fio Dossetto","image":{"contentType":"image/png","description":null,"url":"https://web.archive.org/web/20211025224346/https://images.ctfassets.net/lh3zuq09vnm2/1lmOaFGL4u1fy03jIDRCrW/71857397d3e6330193b39e322f74d661/Fio_Dossetto.png","width":256,"height":256}}]},"tag":null,"mainCategory":{"name":"Behind the scenes"},"secondaryCategoriesCollection":{"items":[]}}},{"__typename":"BlogArticleWrapper","slug":"4-million-investment-2017","seo":{"metaTitle":"How We're Re-investing €4 Million in 2017 to Make Hotjar Even Better | Hotjar Blog","metaDescription":"Hotjar is re-investing €4 Million into its product and business in 2017 thanks to exponential growth in the last three years. 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For team leads, who are responsible not only for their own tasks, but also for managing and supporting team members, the transition can be even harder.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"heroImage":{"contentType":"image/png","description":null,"url":"https://web.archive.org/web/20211025224346/https://images.ctfassets.net/lh3zuq09vnm2/14YDernA36ajuM4oB84S7A/ec41fafcfb3c8260f5b714322863f36f/Hotjar-Audiences-Recordings-Squad.width-1500.png","width":1500,"height":754},"authorsCollection":{"items":[{"name":"Chiara Felice Sant Cassia ","image":{"contentType":"image/jpeg","description":null,"url":"https://web.archive.org/web/20211025224346/https://images.ctfassets.net/lh3zuq09vnm2/3UqeMmw0XSuMFZIEAQBRkf/b6f3d8a46cf4a6f477831068bc0090ab/Chiara_Felice_Sant_Cassia.jpg","width":256,"height":256}}]},"tag":null,"mainCategory":{"name":"Behind the scenes"},"secondaryCategoriesCollection":{"items":[]}}},{"__typename":"BlogArticleWrapper","slug":"5-things-may-ruin-your-customer-satisfaction-surveys","seo":{"metaTitle":"5 things to avoid in customer satisfaction surveys | Hotjar Blog","metaDescription":"5 things the Userlike team learned to avoid when running customer satisfaction surveys + 1 example of a recent survey that worked really well.","metaImage":{"url":"https://web.archive.org/web/20211025224346/https://images.ctfassets.net/lh3zuq09vnm2/7wjGxgM3anUVbLwPIK06eR/89a5c6ddf514fee12adf5aad0563621d/userlike-header.width-1500.jpg"},"noindex":null},"page":{"publicationDate":"2021-05-14T00:00:00.000Z","title":"5 things that may ruin your customer satisfaction surveys","introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Whatever business you're in, it's crucial to keep your finger on the collective pulse of your customers. 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Our focus is on what will help them achieve their goals and eradicate pain points - their success is ours. With a limited number of resources at hand, how do we build a product that keeps our users happy without getting carried away with projects and features that add very little value?\r","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Making the right choice when deciding what to work on next is crucial. A bad decision now could have a huge impact on how quickly you are able to scale or pivot later on. 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