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How Loom’s bet on Product Hunt paid off | Product Hunt
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Loom’s bet on Product Hunt paid off","slug":"how-loom-s-bet-on-product-hunt-paid-off","description":"Shahed Khan weighs in on how Product Hunt helped Loom become a community-favorite workspace tool.","headerImageUuid":"9fc40ef1-b1f0-47ec-b1d5-70cf2380d5ba.jpeg","category":{"__typename":"Category","slug":"makers","name":"Makers"},"publishedAt":"2022-08-14T23:25:28-07:00","bodyHtml":"\u003cdiv\u003eWith over 14 million users, it might be hard to believe that \u003ca href=\"https://www.producthunt.com/products/loom\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eLoom\u003c/a\u003e once struggled to solidify its place in the market. \u003c/div\u003e\u003cdiv\u003eBut best friends-turned-co-founders Shahed Khan, Vinay Hiremath, and Joe Thomas found growth and success, using Product Hunt to grow and engage their user base for Loom’s pivots along the way. Today, Loom is a community-favorite workspace tool with two Golden Kitty Awards and 19 total badges in the bank. \u003c/div\u003e\u003ch3\u003eStanding out from the crowd\u003c/h3\u003e\u003cdiv\u003eA good product doesn’t always guarantee success. Shahed told us that positioning was one way he leveraged Product Hunt to gain visibility\u003cem\u003e. “It’s important to understand what makes [your] product inherently novel. There are a lot of products that end up looking the same,”\u003c/em\u003e he noted. \u003c/div\u003e\u003cdiv\u003eSo the makers made sure their product would be seen and leave a strong first impression. \u003cem\u003e“I think people tend to just put up an essay in their first post on Product Hunt, rather than giving just enough information to where they want to visit the homepage,”\u003c/em\u003e Shahed emphasized. \u003cem\u003e“Having a very clear first launch page helped us a lot in getting the skeptics to click into the post. They read the first comment, they even look at a YouTube video or some screenshots that we uploaded.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eThe first comment of each proceeding launch also provided key feature updates that reeled people in and showed off Loom’s distinctions. For \u003ca href=\"https://www.producthunt.com/products/loom#loom-2-0\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eLoom 2.0\u003c/a\u003e, Shahed linked to use cases that demonstrated how Loom videos in fact provid\u003cem\u003ee “a really fascinating approach to the problem that multiple people are trying to solve.” \u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eThe tagline also highlighted its appeal — Loom isn’t just a regular recording tool, it is a “one-click” desktop, cam, \u0026amp; mic recording tool. \u003c/div\u003e\u003ch3\u003eTurning feedback into allies \u003c/h3\u003e\u003cdiv\u003eThe Loom founders made a conscious, unique decision with their first launch — they were going to launch on Product Hunt, not on their website because they \u003cem\u003e“wanted to drive a lot of engagement to [their] Product Hunt post.”\u003c/em\u003e \u003c/div\u003e\u003cdiv\u003eThat decision helped them build a devoted audience in the Product Hunt community. When \u003ca href=\"https://www.loom.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eLoom\u003c/a\u003e (then Openvid) launched on Product Hunt in 2016, 3,000 people signed up within the first 24 hours. \u003c/div\u003e\u003cdiv\u003eReflecting on their initial launches, Shahed told us, \u003cem\u003e“After talking to users and launching on Product Hunt, we realized the problem was there just wasn't enough brand trust with our product.”\u003c/em\u003e So the team focused on engagement, building brand trust, and learning what was inhibiting or propelling their success.\u003c/div\u003e\u003cdiv\u003eAfter numerous launches, the team quite literally knew their audience. Instead of just reading comments and silently incorporating feedback, they went a step further. \u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“In terms of leveraging the community, we made sure to get back to everyone,” \u003c/em\u003esaid Shahed.\u003cem\u003e “In fact, we also recorded Loom videos responding to them personally.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003ePeople were deeply entrenched in all-things Loom, and as Shahed put it, they became “allies” of the company. On Loom’s \u003ca href=\"https://www.producthunt.com/products/loom#loom-4\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eProduct Hunt launch page\u003c/a\u003e, you’ll find a comment section full of maker-user interactions like this: \u003c/div\u003e\u003ctemplate type=\"ImageBlock\" variant=\"fullWidth\" src=\"https://ph-files.imgix.net/02194c93-c869-43ac-a287-c5edef69653a.png?auto=format\u0026amp;auto=compress\u0026amp;codec=mozjpeg\u0026amp;cs=strip\" caption=\"\"\u003e\u003c/template\u003e\u003cdiv\u003eThe makers took feedback from Product Hunt users seriously, which in turn helped ship future features and updates. \u003c/div\u003e\u003cdiv\u003eContinuous development is key and as Shahed put it, \u003cem\u003e“startups in general should be coming from a position of consistently launching their products.” \u003c/em\u003eLoom’s consistent launches helped the startup grow its audience into a ride-or-die community:\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“Whenever [Loom fans] would see a competitive product to Loom, they'd be like, 'How is this different than Loom?' So I think [we leveraged the community] by really empathizing with the makers and builders and founders that were actively on Product Hunt at the time; we made sure that their voices were being heard as they were using the product, and built that connection with them.”\u003c/em\u003e\u003c/div\u003e\u003ch3\u003eWhy Shahed took a bet on Product Hunt\u003c/h3\u003e\u003cdiv\u003eCrafting a high-quality product takes lots of time and effort. By the time it’s ready to launch, you may wonder if you should take the next step of launching on Product Hunt. For \u003ca href=\"https://www.loom.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eLoom\u003c/a\u003e, that extra step was worth it—so much so that Shahed took a bet on the future of Product Hunt. \u003c/div\u003e\u003cdiv\u003eEarlier this year, he departed Loom to step back into the venture capital world. Together with Josh Buckley and Patrick Olden, Shahed co-founded Prologue, a tech-holding company composed of Product Hunt and Hyper, an early-stage venture firm that focuses on funding cohorts of high-quality founders. As a General Partner, Shahed has gone full circle, helping other founders launch their products and careers. \u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“Over $200 billion in startup valuations have first appeared and launched on Product Hunt,\u003c/em\u003e” says Shahed. \u003c/div\u003e\u003cdiv\u003eAnd it’s not just about the success stories, it’s about the unwavering support many start-ups receive when they launch on Product Hunt—\u003cem\u003e“there’s no better option.” \u003c/em\u003e\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“You might launch on Twitter and if you have a really good following, you might get a good reaction. But the Product Hunt community is also just a very positive community,” \u003c/em\u003eShahed emphasizes.\u003c/div\u003e\u003cdiv\u003eMakers launch on Product Hunt to get their product noticed, but as seen with Loom, oftentimes the biggest reward is building a community and hearing their feedback. \u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“Product Hunt lifts these products up and gives feedback so you can build a better company,”\u003c/em\u003e Shahed shares. \u003cem\u003e“It's this inflection point in a startup’s journey where founders get together, they start writing some code, they start designing some early mocks of what their initial product is going to look like, and they get really excited and work towards launching on Product Hunt. Nothing really compares to Product Hunt.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eWith this new path, Shahed hopes to use his experiences to provide other makers with the same support Loom received:\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“Having Hyper and Product Hunt operate within this new parent company gives us strong competitive advantages to identify and fund the best founders, provide them with high-quality distribution, and a world-class tech community.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eVisit Loom’s \u003c/strong\u003e\u003c/em\u003e\u003ca href=\"https://www.producthunt.com/products/loom\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cem\u003e\u003cstrong\u003eProduct Hub\u003c/strong\u003e\u003c/em\u003e\u003c/a\u003e\u003cem\u003e\u003cstrong\u003e to follow its journey on Product Hunt. Find more success stories \u003c/strong\u003e\u003c/em\u003e\u003ca href=\"https://www.producthunt.com/launch\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cem\u003e\u003cstrong\u003ehere\u003c/strong\u003e\u003c/em\u003e\u003c/a\u003e\u003cem\u003e\u003cstrong\u003e. \u003c/strong\u003e\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003e\u003c/div\u003e","canManage":false,"minsToRead":5,"structuredData":{"@context":"https://schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.producthunt.com/stories/how-loom-s-bet-on-product-hunt-paid-off"},"headline":"How Loom’s bet on Product Hunt paid off","image":["https://ph-files.imgix.net/5af0fdad-d8a5-4711-977d-932d80ff5f48.jpeg?auto=format"],"author":{"@type":"Person","name":"Sarah 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A good product doesn’t always guarantee success. But PH helps to increase the probability of success. Thanks for sharing.","bodyHtml":"As a maker, I realized PH is such a good platform to connect product with kind users when we finished our first launch. A good product doesn’t always guarantee success. But PH helps to increase the probability of success. 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So glad you enjoyed the story and found it helpful :).","bodyHtml":"\u003ca href=\"https://www.producthunt.com/@mjain_mayank\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e@mjain_mayank\u003c/a\u003e Thank you! So glad you enjoyed the story and found it helpful :).","subject":{"__typename":"AnthologiesStory","id":"8219"},"user":{"__typename":"User","id":"4393700","name":"Veronika Berisha","username":"veronika_berisha","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/4393700/1ac8decd-fdf0-44ba-8187-a29104c47982.jpeg","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":15}},"poll":null,"isPinned":false,"canAward":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1868056","createdAt":"2022-08-19T05:50:58-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1868056","hasVoted":false,"votesCount":0}}],"pageInfo":{"__typename":"PageInfo","endCursor":"MQ","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"Thanks for such an informative post, Veronika. Really appreciate it. This would help lot of startups to plan their PH strategy.","bodyHtml":"Thanks for such an informative post, Veronika. Really appreciate it. This would help lot of startups to plan their PH strategy.","subject":{"__typename":"AnthologiesStory","id":"8219"},"user":{"__typename":"User","id":"3555688","name":"Mayank Jain","username":"mjain_mayank","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":{"__typename":"Product","id":"578275","name":"AI Link Manager","logoUuid":"390720b5-6ea6-468b-908b-abb6f59fd2ee.png","isNoLongerOnline":false},"avatarUrl":"https://ph-avatars.imgix.net/3555688/be7f8ac3-6d55-4a00-bb0e-546349298a64.jpeg","karmaBadge":{"__typename":"KarmaBadge","kind":"GOLD","score":1059}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1865281","createdAt":"2022-08-17T07:16:12-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1865281","hasVoted":false,"votesCount":1}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"1901144","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"i enjoy the article as same first time\n\u003ca href=\"https://www.dewoweb.com/%d8%b3%d8%a6%d9%88-%d8%b3%d8%a7%db%8c%d8%aa-%d8%aa%d8%b6%d9%85%db%8c%d9%86%db%8c-%d8%a8%d9%87%db%8c%d9%86%d9%87-%d8%b3%d8%a7%d8%b2%db%8c-%d8%b3%d8%a7%db%8c%d8%aa/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eسئو سایت\u003c/a\u003e\nPlease visit and read my article. Your opinion is very important for me . I request all my friends to read my article and opinion for it.\nYour content is very informative and I am very interested in your articles. I am one of your die-hard followers.\ngood job","bodyHtml":"i enjoy the article as same first time\n\u003ca href=\"https://www.dewoweb.com/%d8%b3%d8%a6%d9%88-%d8%b3%d8%a7%db%8c%d8%aa-%d8%aa%d8%b6%d9%85%db%8c%d9%86%db%8c-%d8%a8%d9%87%db%8c%d9%86%d9%87-%d8%b3%d8%a7%d8%b2%db%8c-%d8%b3%d8%a7%db%8c%d8%aa/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eسئو سایت\u003c/a\u003e\nPlease visit and read my article. Your opinion is very important for me . I request all my friends to read my article and opinion for it.\nYour content is very informative and I am very interested in your articles. I am one of your die-hard followers.\ngood job","subject":{"__typename":"AnthologiesStory","id":"8219"},"user":{"__typename":"User","id":"3955877","name":"dewo web","username":"dewo_web","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/3955877/original.png","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":0}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1901144","createdAt":"2022-09-10T23:05:11-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1901144","hasVoted":false,"votesCount":0}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3328677","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"Loom is great product. 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weighs in on how Product Hunt helped Loom become a community-favorite workspace tool.","headerImageUuid":"9fc40ef1-b1f0-47ec-b1d5-70cf2380d5ba.jpeg","category":{"__typename":"Category","slug":"makers","name":"Makers"},"publishedAt":"2022-08-14T23:25:28-07:00","bodyHtml":"\u003cdiv\u003eWith over 14 million users, it might be hard to believe that \u003ca href=\"https://www.producthunt.com/products/loom\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eLoom\u003c/a\u003e once struggled to solidify its place in the market. \u003c/div\u003e\u003cdiv\u003eBut best friends-turned-co-founders Shahed Khan, Vinay Hiremath, and Joe Thomas found growth and success, using Product Hunt to grow and engage their user base for Loom’s pivots along the way. Today, Loom is a community-favorite workspace tool with two Golden Kitty Awards and 19 total badges in the bank. \u003c/div\u003e\u003ch3\u003eStanding out from the crowd\u003c/h3\u003e\u003cdiv\u003eA good product doesn’t always guarantee success. Shahed told us that positioning was one way he leveraged Product Hunt to gain visibility\u003cem\u003e. “It’s important to understand what makes [your] product inherently novel. There are a lot of products that end up looking the same,”\u003c/em\u003e he noted. \u003c/div\u003e\u003cdiv\u003eSo the makers made sure their product would be seen and leave a strong first impression. \u003cem\u003e“I think people tend to just put up an essay in their first post on Product Hunt, rather than giving just enough information to where they want to visit the homepage,”\u003c/em\u003e Shahed emphasized. \u003cem\u003e“Having a very clear first launch page helped us a lot in getting the skeptics to click into the post. They read the first comment, they even look at a YouTube video or some screenshots that we uploaded.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eThe first comment of each proceeding launch also provided key feature updates that reeled people in and showed off Loom’s distinctions. For \u003ca href=\"https://www.producthunt.com/products/loom#loom-2-0\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eLoom 2.0\u003c/a\u003e, Shahed linked to use cases that demonstrated how Loom videos in fact provid\u003cem\u003ee “a really fascinating approach to the problem that multiple people are trying to solve.” \u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eThe tagline also highlighted its appeal — Loom isn’t just a regular recording tool, it is a “one-click” desktop, cam, \u0026amp; mic recording tool. \u003c/div\u003e\u003ch3\u003eTurning feedback into allies \u003c/h3\u003e\u003cdiv\u003eThe Loom founders made a conscious, unique decision with their first launch — they were going to launch on Product Hunt, not on their website because they \u003cem\u003e“wanted to drive a lot of engagement to [their] Product Hunt post.”\u003c/em\u003e \u003c/div\u003e\u003cdiv\u003eThat decision helped them build a devoted audience in the Product Hunt community. When \u003ca href=\"https://www.loom.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eLoom\u003c/a\u003e (then Openvid) launched on Product Hunt in 2016, 3,000 people signed up within the first 24 hours. \u003c/div\u003e\u003cdiv\u003eReflecting on their initial launches, Shahed told us, \u003cem\u003e“After talking to users and launching on Product Hunt, we realized the problem was there just wasn't enough brand trust with our product.”\u003c/em\u003e So the team focused on engagement, building brand trust, and learning what was inhibiting or propelling their success.\u003c/div\u003e\u003cdiv\u003eAfter numerous launches, the team quite literally knew their audience. Instead of just reading comments and silently incorporating feedback, they went a step further. \u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“In terms of leveraging the community, we made sure to get back to everyone,” \u003c/em\u003esaid Shahed.\u003cem\u003e “In fact, we also recorded Loom videos responding to them personally.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003ePeople were deeply entrenched in all-things Loom, and as Shahed put it, they became “allies” of the company. On Loom’s \u003ca href=\"https://www.producthunt.com/products/loom#loom-4\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eProduct Hunt launch page\u003c/a\u003e, you’ll find a comment section full of maker-user interactions like this: \u003c/div\u003e\u003ctemplate type=\"ImageBlock\" variant=\"fullWidth\" src=\"https://ph-files.imgix.net/02194c93-c869-43ac-a287-c5edef69653a.png?auto=format\u0026amp;auto=compress\u0026amp;codec=mozjpeg\u0026amp;cs=strip\" caption=\"\"\u003e\u003c/template\u003e\u003cdiv\u003eThe makers took feedback from Product Hunt users seriously, which in turn helped ship future features and updates. \u003c/div\u003e\u003cdiv\u003eContinuous development is key and as Shahed put it, \u003cem\u003e“startups in general should be coming from a position of consistently launching their products.” \u003c/em\u003eLoom’s consistent launches helped the startup grow its audience into a ride-or-die community:\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“Whenever [Loom fans] would see a competitive product to Loom, they'd be like, 'How is this different than Loom?' So I think [we leveraged the community] by really empathizing with the makers and builders and founders that were actively on Product Hunt at the time; we made sure that their voices were being heard as they were using the product, and built that connection with them.”\u003c/em\u003e\u003c/div\u003e\u003ch3\u003eWhy Shahed took a bet on Product Hunt\u003c/h3\u003e\u003cdiv\u003eCrafting a high-quality product takes lots of time and effort. By the time it’s ready to launch, you may wonder if you should take the next step of launching on Product Hunt. For \u003ca href=\"https://www.loom.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eLoom\u003c/a\u003e, that extra step was worth it—so much so that Shahed took a bet on the future of Product Hunt. \u003c/div\u003e\u003cdiv\u003eEarlier this year, he departed Loom to step back into the venture capital world. Together with Josh Buckley and Patrick Olden, Shahed co-founded Prologue, a tech-holding company composed of Product Hunt and Hyper, an early-stage venture firm that focuses on funding cohorts of high-quality founders. As a General Partner, Shahed has gone full circle, helping other founders launch their products and careers. \u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“Over $200 billion in startup valuations have first appeared and launched on Product Hunt,\u003c/em\u003e” says Shahed. \u003c/div\u003e\u003cdiv\u003eAnd it’s not just about the success stories, it’s about the unwavering support many start-ups receive when they launch on Product Hunt—\u003cem\u003e“there’s no better option.” \u003c/em\u003e\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“You might launch on Twitter and if you have a really good following, you might get a good reaction. But the Product Hunt community is also just a very positive community,” \u003c/em\u003eShahed emphasizes.\u003c/div\u003e\u003cdiv\u003eMakers launch on Product Hunt to get their product noticed, but as seen with Loom, oftentimes the biggest reward is building a community and hearing their feedback. \u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“Product Hunt lifts these products up and gives feedback so you can build a better company,”\u003c/em\u003e Shahed shares. \u003cem\u003e“It's this inflection point in a startup’s journey where founders get together, they start writing some code, they start designing some early mocks of what their initial product is going to look like, and they get really excited and work towards launching on Product Hunt. Nothing really compares to Product Hunt.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eWith this new path, Shahed hopes to use his experiences to provide other makers with the same support Loom received:\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“Having Hyper and Product Hunt operate within this new parent company gives us strong competitive advantages to identify and fund the best founders, provide them with high-quality distribution, and a world-class tech community.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eVisit Loom’s \u003c/strong\u003e\u003c/em\u003e\u003ca href=\"https://www.producthunt.com/products/loom\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cem\u003e\u003cstrong\u003eProduct Hub\u003c/strong\u003e\u003c/em\u003e\u003c/a\u003e\u003cem\u003e\u003cstrong\u003e to follow its journey on Product Hunt. 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off","canComment":false,"commentsCount":17,"threads":{"__typename":"CommentConnection","totalCount":15,"edges":[{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"1869467","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"We will use this as our guidance to the next launch! Thank you.","bodyHtml":"We will use this as our guidance to the next launch! Thank you.","subject":{"__typename":"AnthologiesStory","id":"8219"},"user":{"__typename":"User","id":"2635836","name":"David Lee","username":"djteknokid","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":{"__typename":"Product","id":"496877","name":"Ceeya AI - Personal Brand Builder","logoUuid":"78e0f666-86b5-4228-a8cf-fe7c94d3e8d2.gif","isNoLongerOnline":false},"avatarUrl":"https://ph-avatars.imgix.net/2635836/b2b5720e-95d1-4464-8e2a-14d4f22c8f7f.gif","karmaBadge":{"__typename":"KarmaBadge","kind":"BRONZE","score":383}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1869467","createdAt":"2022-08-21T07:49:19-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1869467","hasVoted":false,"votesCount":1}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"1872359","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"As a maker, I realized PH is such a good platform to connect product with kind users when we finished our first launch. A good product doesn’t always guarantee success. But PH helps to increase the probability of success. Thanks for sharing.","bodyHtml":"As a maker, I realized PH is such a good platform to connect product with kind users when we finished our first launch. A good product doesn’t always guarantee success. But PH helps to increase the probability of success. Thanks for sharing.","subject":{"__typename":"AnthologiesStory","id":"8219"},"user":{"__typename":"User","id":"3543780","name":"Victoria Wu","username":"victoria_wu","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":{"__typename":"Product","id":"490060","name":"Trickle","logoUuid":"2e0b12dc-402a-441b-80c7-bab543309882.png","isNoLongerOnline":false},"avatarUrl":"https://ph-avatars.imgix.net/3543780/126ddb15-3210-45a7-afc2-4ff46870e89b.gif","karmaBadge":{"__typename":"KarmaBadge","kind":"GOLD","score":2084}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1872359","createdAt":"2022-08-23T04:58:15-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1872359","hasVoted":false,"votesCount":3}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"1865281","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"1868056","award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"isSticky":false,"body":"@mjain_mayank Thank you! So glad you enjoyed the story and found it helpful :).","bodyHtml":"\u003ca href=\"https://www.producthunt.com/@mjain_mayank\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e@mjain_mayank\u003c/a\u003e Thank you! So glad you enjoyed the story and found it helpful :).","subject":{"__typename":"AnthologiesStory","id":"8219"},"user":{"__typename":"User","id":"4393700","name":"Veronika Berisha","username":"veronika_berisha","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/4393700/1ac8decd-fdf0-44ba-8187-a29104c47982.jpeg","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":15}},"poll":null,"isPinned":false,"canAward":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1868056","createdAt":"2022-08-19T05:50:58-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1868056","hasVoted":false,"votesCount":0}}],"pageInfo":{"__typename":"PageInfo","endCursor":"MQ","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"Thanks for such an informative post, Veronika. Really appreciate it. This would help lot of startups to plan their PH strategy.","bodyHtml":"Thanks for such an informative post, Veronika. Really appreciate it. This would help lot of startups to plan their PH strategy.","subject":{"__typename":"AnthologiesStory","id":"8219"},"user":{"__typename":"User","id":"3555688","name":"Mayank Jain","username":"mjain_mayank","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":{"__typename":"Product","id":"578275","name":"AI Link Manager","logoUuid":"390720b5-6ea6-468b-908b-abb6f59fd2ee.png","isNoLongerOnline":false},"avatarUrl":"https://ph-avatars.imgix.net/3555688/be7f8ac3-6d55-4a00-bb0e-546349298a64.jpeg","karmaBadge":{"__typename":"KarmaBadge","kind":"GOLD","score":1059}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1865281","createdAt":"2022-08-17T07:16:12-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1865281","hasVoted":false,"votesCount":1}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"1901144","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"i enjoy the article as same first time\n\u003ca href=\"https://www.dewoweb.com/%d8%b3%d8%a6%d9%88-%d8%b3%d8%a7%db%8c%d8%aa-%d8%aa%d8%b6%d9%85%db%8c%d9%86%db%8c-%d8%a8%d9%87%db%8c%d9%86%d9%87-%d8%b3%d8%a7%d8%b2%db%8c-%d8%b3%d8%a7%db%8c%d8%aa/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eسئو سایت\u003c/a\u003e\nPlease visit and read my article. Your opinion is very important for me . I request all my friends to read my article and opinion for it.\nYour content is very informative and I am very interested in your articles. I am one of your die-hard followers.\ngood job","bodyHtml":"i enjoy the article as same first time\n\u003ca href=\"https://www.dewoweb.com/%d8%b3%d8%a6%d9%88-%d8%b3%d8%a7%db%8c%d8%aa-%d8%aa%d8%b6%d9%85%db%8c%d9%86%db%8c-%d8%a8%d9%87%db%8c%d9%86%d9%87-%d8%b3%d8%a7%d8%b2%db%8c-%d8%b3%d8%a7%db%8c%d8%aa/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eسئو سایت\u003c/a\u003e\nPlease visit and read my article. Your opinion is very important for me . I request all my friends to read my article and opinion for it.\nYour content is very informative and I am very interested in your articles. I am one of your die-hard followers.\ngood job","subject":{"__typename":"AnthologiesStory","id":"8219"},"user":{"__typename":"User","id":"3955877","name":"dewo web","username":"dewo_web","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/3955877/original.png","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":0}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1901144","createdAt":"2022-09-10T23:05:11-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1901144","hasVoted":false,"votesCount":0}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3328677","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"Loom is great product. Very informative post.","bodyHtml":"Loom is great product. Very informative post.","subject":{"__typename":"AnthologiesStory","id":"8219"},"user":{"__typename":"User","id":"2356078","name":"Avkash Kakdiya","username":"avkash_kakdiya","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":{"__typename":"Product","id":"572817","name":"EasySpeak","logoUuid":"a0f2dc11-e624-477f-a483-ec2a452042bb.png","isNoLongerOnline":false},"avatarUrl":"https://ph-avatars.imgix.net/2356078/original.jpeg","karmaBadge":{"__typename":"KarmaBadge","kind":"BRONZE","score":159}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=3328677","createdAt":"2024-03-15T06:41:22-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=3328677","hasVoted":false,"votesCount":0}}],"pageInfo":{"__typename":"PageInfo","endCursor":"NQ","hasNextPage":true}}}}}},{"type":"complete","id":"3"}]})</script></head><body><div 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paid off</h1><div class="styles_grid__clDr5"><div class="styles_item__rz7L2"><div class="text-12 font-normal text-light-gray">Published on</div><div class="text-12 font-medium text-dark-gray">August 15th, 2022</div></div><div class="styles_item__rz7L2"><div class="text-12 font-normal text-light-gray">Author</div><div class=""><a class="text-12 font-medium text-dark-gray" href="/@sarah_wright7">Sarah Wright</a></div></div><div class="styles_item__rz7L2"><div class="text-12 font-normal text-light-gray">Category</div><a class="text-12 font-medium text-dark-gray" href="/stories/category/makers">Makers</a></div></div></div><div class="styles_item__rz7L2 styles_widescreen-6__f7_BY styles_desktop-6__pXLL8 undefined styles_mobile-6___6mkX"><img loading="lazy" srcSet="https://ph-files.imgix.net/9fc40ef1-b1f0-47ec-b1d5-70cf2380d5ba.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&dpr=1 1x, https://ph-files.imgix.net/9fc40ef1-b1f0-47ec-b1d5-70cf2380d5ba.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&dpr=2 2x, https://ph-files.imgix.net/9fc40ef1-b1f0-47ec-b1d5-70cf2380d5ba.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&dpr=3 3x" src="https://ph-files.imgix.net/9fc40ef1-b1f0-47ec-b1d5-70cf2380d5ba.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max" style="width:100%;height:auto" class="styles_headerImage__Y54V8"/></div></div></header></div><div class="mb-16 mt-10 bg-light-sky styles_separator__lbyIi"></div><div class="styles_container__eS_WB"><div class="styles_grid__clDr5 styles_grid--gap-0__nuGY1 styles_grid--grid__IBRR7"><div class="styles_item__rz7L2 styles_widescreen-2__9dgMX styles_desktop-2__cv0m8 styles_sticky__BhECt"><button type="button" data-test="stories-vote-button" class="styles_reset__0clCw styles_feed__QkQvW"><div class="flex flex-col items-center"><div class="styles_icon__kJG98 styles_lightGray__wsqtZ"></div><div class="text-12 font-semibold text-light-gray styles_voteCountItem__zwuqk">157</div></div></button><div class="text-12 font-semibold text-light-gray uppercase my-6">Share On</div><div class="flex flex-col gap-2"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral text-12 font-semibold styles_twitterButton__jSbbW">Twitter</button><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral text-12 font-semibold styles_facebookButton__aTubP">Facebook</button><button type="button" class="text-left text-12 font-semibold text-light-gray">Copy link</button></div></div><div class="styles_item__rz7L2 styles_widescreen-7__xSnLa styles_desktop-8__EF8GW undefined styles_mobile-6___6mkX"><div class="text-24 font-normal text-dark-gray mb-7">Shahed Khan weighs in on how Product Hunt helped Loom become a community-favorite workspace tool.</div><div class="text-light-gray styles_storyBody__vozi8"><div>With over 14 million users, it might be hard to believe that <a href="https://www.producthunt.com/products/loom" target="_blank" rel="noopener">Loom</a> once struggled to solidify its place in the market. </div><div>But best friends-turned-co-founders Shahed Khan, Vinay Hiremath, and Joe Thomas found growth and success, using Product Hunt to grow and engage their user base for Loom’s pivots along the way. Today, Loom is a community-favorite workspace tool with two Golden Kitty Awards and 19 total badges in the bank. </div><h3>Standing out from the crowd</h3><div>A good product doesn’t always guarantee success. Shahed told us that positioning was one way he leveraged Product Hunt to gain visibility<em>. “It’s important to understand what makes [your] product inherently novel. There are a lot of products that end up looking the same,”</em> he noted. </div><div>So the makers made sure their product would be seen and leave a strong first impression. <em>“I think people tend to just put up an essay in their first post on Product Hunt, rather than giving just enough information to where they want to visit the homepage,”</em> Shahed emphasized. <em>“Having a very clear first launch page helped us a lot in getting the skeptics to click into the post. They read the first comment, they even look at a YouTube video or some screenshots that we uploaded.”</em></div><div>The first comment of each proceeding launch also provided key feature updates that reeled people in and showed off Loom’s distinctions. For <a href="https://www.producthunt.com/products/loom#loom-2-0" target="_blank" rel="noopener">Loom 2.0</a>, Shahed linked to use cases that demonstrated how Loom videos in fact provid<em>e “a really fascinating approach to the problem that multiple people are trying to solve.” </em></div><div>The tagline also highlighted its appeal — Loom isn’t just a regular recording tool, it is a “one-click” desktop, cam, & mic recording tool. </div><h3>Turning feedback into allies </h3><div>The Loom founders made a conscious, unique decision with their first launch — they were going to launch on Product Hunt, not on their website because they <em>“wanted to drive a lot of engagement to [their] Product Hunt post.”</em> </div><div>That decision helped them build a devoted audience in the Product Hunt community. When <a href="https://www.loom.com/" target="_blank" rel="noopener">Loom</a> (then Openvid) launched on Product Hunt in 2016, 3,000 people signed up within the first 24 hours. </div><div>Reflecting on their initial launches, Shahed told us, <em>“After talking to users and launching on Product Hunt, we realized the problem was there just wasn't enough brand trust with our product.”</em> So the team focused on engagement, building brand trust, and learning what was inhibiting or propelling their success.</div><div>After numerous launches, the team quite literally knew their audience. Instead of just reading comments and silently incorporating feedback, they went a step further. </div><div><em>“In terms of leveraging the community, we made sure to get back to everyone,” </em>said Shahed.<em> “In fact, we also recorded Loom videos responding to them personally.”</em></div><div>People were deeply entrenched in all-things Loom, and as Shahed put it, they became “allies” of the company. On Loom’s <a href="https://www.producthunt.com/products/loom#loom-4" target="_blank" rel="noopener">Product Hunt launch page</a>, you’ll find a comment section full of maker-user interactions like this: </div><div class="styles_container__67a_D styles_fullWidth__t9ww3" data-type="ImageBlock" data-src="https://ph-files.imgix.net/02194c93-c869-43ac-a287-c5edef69653a.png?auto=format&auto=compress&codec=mozjpeg&cs=strip" data-caption="" data-variant="fullWidth"><img loading="lazy" srcSet="https://ph-files.imgix.net/02194c93-c869-43ac-a287-c5edef69653a.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&dpr=1 1x, https://ph-files.imgix.net/02194c93-c869-43ac-a287-c5edef69653a.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&dpr=2 2x, https://ph-files.imgix.net/02194c93-c869-43ac-a287-c5edef69653a.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&dpr=3 3x" src="https://ph-files.imgix.net/02194c93-c869-43ac-a287-c5edef69653a.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max" alt="" class="styles_img__qnXW4"/></div><div>The makers took feedback from Product Hunt users seriously, which in turn helped ship future features and updates. </div><div>Continuous development is key and as Shahed put it, <em>“startups in general should be coming from a position of consistently launching their products.” </em>Loom’s consistent launches helped the startup grow its audience into a ride-or-die community:</div><div><em>“Whenever [Loom fans] would see a competitive product to Loom, they'd be like, 'How is this different than Loom?' So I think [we leveraged the community] by really empathizing with the makers and builders and founders that were actively on Product Hunt at the time; we made sure that their voices were being heard as they were using the product, and built that connection with them.”</em></div><h3>Why Shahed took a bet on Product Hunt</h3><div>Crafting a high-quality product takes lots of time and effort. By the time it’s ready to launch, you may wonder if you should take the next step of launching on Product Hunt. For <a href="https://www.loom.com/" target="_blank" rel="noopener">Loom</a>, that extra step was worth it—so much so that Shahed took a bet on the future of Product Hunt. </div><div>Earlier this year, he departed Loom to step back into the venture capital world. Together with Josh Buckley and Patrick Olden, Shahed co-founded Prologue, a tech-holding company composed of Product Hunt and Hyper, an early-stage venture firm that focuses on funding cohorts of high-quality founders. As a General Partner, Shahed has gone full circle, helping other founders launch their products and careers. </div><div><em>“Over $200 billion in startup valuations have first appeared and launched on Product Hunt,</em>” says Shahed. </div><div>And it’s not just about the success stories, it’s about the unwavering support many start-ups receive when they launch on Product Hunt—<em>“there’s no better option.” </em></div><div><em>“You might launch on Twitter and if you have a really good following, you might get a good reaction. But the Product Hunt community is also just a very positive community,” </em>Shahed emphasizes.</div><div>Makers launch on Product Hunt to get their product noticed, but as seen with Loom, oftentimes the biggest reward is building a community and hearing their feedback. </div><div><em>“Product Hunt lifts these products up and gives feedback so you can build a better company,”</em> Shahed shares. <em>“It's this inflection point in a startup’s journey where founders get together, they start writing some code, they start designing some early mocks of what their initial product is going to look like, and they get really excited and work towards launching on Product Hunt. Nothing really compares to Product Hunt.”</em></div><div>With this new path, Shahed hopes to use his experiences to provide other makers with the same support Loom received:</div><div><em>“Having Hyper and Product Hunt operate within this new parent company gives us strong competitive advantages to identify and fund the best founders, provide them with high-quality distribution, and a world-class tech community.”</em></div><div><em><strong>Visit Loom’s </strong></em><a href="https://www.producthunt.com/products/loom" target="_blank" rel="noopener"><em><strong>Product Hub</strong></em></a><em><strong> to follow its journey on Product Hunt. Find more success stories </strong></em><a href="https://www.producthunt.com/launch" target="_blank" rel="noopener"><em><strong>here</strong></em></a><em><strong>. </strong></em></div><div></div></div><div class="text-12 font-semibold text-light-gray uppercase mb-5 md:mb-6">Comments <!-- -->(17)</div><form data-test="comment-form" autoComplete="off"><div class="flex flex-row gap-3 border-y border-light-blue pt-3 pb-5"><img loading="lazy" srcSet="https://ph-static.imgix.net/guest-user-avatar.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-static.imgix.net/guest-user-avatar.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-static.imgix.net/guest-user-avatar.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-static.imgix.net/guest-user-avatar.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="" 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1v5a1 1 0 0 1-2 0V6a1 1 0 0 1 1-1m0 8a1 1 0 1 1 0 2 1 1 0 0 1 0-2"></path></g></svg></div></div></div><div class="flex flex-row items-center gap-3"><button type="submit" data-test="form-submit-button" class="styles_reset__0clCw styles_button__BmLM4 styles_primary__o9u3f leading-none sm:leading-normal">Login to comment</button></div></div></div></div></form><div class="my-5"><div class="flex flex-col"><div data-test="thread-1869467"><div id="comment-1869467" data-test="comment-1869467" class="flex flex-row gap-2 md:mb-6"><div class=""><a data-test="user-image-link-2635836" aria-label="David Lee" class="relative" href="/@djteknokid"><video style="width:36px;height:36px" class="rounded-full styles_video__b8SeA" aria-label="David Lee" width="36" height="36" poster="https://ph-avatars.imgix.net/2635836/b2b5720e-95d1-4464-8e2a-14d4f22c8f7f.gif?auto=compress&codec=mozjpeg&cs=strip&fm=webp&w=36&h=36&fit=max&frame=1&dpr=2" muted="" loop="" disableRemotePlayback="" disablePictureInPicture="" playsInline="" preload="none"><source src="https://ph-avatars.imgix.net/2635836/b2b5720e-95d1-4464-8e2a-14d4f22c8f7f.gif?fm=mp4&crop=max&w=36&h=36&dpr=2#t=0.001" type="video/mp4"/><source src="https://ph-avatars.imgix.net/2635836/b2b5720e-95d1-4464-8e2a-14d4f22c8f7f.gif?fm=webm&crop=max&w=36&h=36&dpr=2#t=0.001" type="video/webm"/></video></a></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-0"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@djteknokid">David Lee</a><a class="text-12 font-normal text-light-gray ml-1" href="/@djteknokid">@<!-- -->djteknokid</a></div><div class="flex flex-row items-center gap-2"><div class="sm:ml-2"><div class="flex items-center gap-2"><div class=""><div class="flex items-center gap-1"><video style="width:15px;height:15px" class="rounded styles_video__b8SeA" aria-label="Ceeya AI - Personal Brand Builder" width="15" height="15" poster="https://ph-files.imgix.net/78e0f666-86b5-4228-a8cf-fe7c94d3e8d2.gif?auto=compress&codec=mozjpeg&cs=strip&fm=webp&w=15&h=15&fit=max&frame=1&dpr=2" muted="" loop="" disableRemotePlayback="" disablePictureInPicture="" playsInline="" preload="none"><source src="https://ph-files.imgix.net/78e0f666-86b5-4228-a8cf-fe7c94d3e8d2.gif?fm=mp4&crop=max&w=15&h=15&dpr=2#t=0.001" type="video/mp4"/><source src="https://ph-files.imgix.net/78e0f666-86b5-4228-a8cf-fe7c94d3e8d2.gif?fm=webm&crop=max&w=15&h=15&dpr=2#t=0.001" type="video/webm"/></video><div class="text-12 font-normal text-light-gray mt-[2px]">Ceeya AI - Personal Brand Builder</div></div></div></div></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2">We will use this as our guidance to the next launch! Thank you.</div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div data-test="comment-upvote-info" class="flex flex-row items-center gap-1"><div class="text-12 font-semibold text-light-gray hover:text-coral">Upvote</div><div class="text-12 font-semibold text-light-gray"> (1)</div></div></button><a href="#"><div class="text-12 font-semibold text-light-gray hover:text-coral">Share</div></a><a class="text-12 font-semibold text-light-gray" href="/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1869467"><time dateTime="2022-08-21T07:49:19-07:00" title="Sunday, August 21st 2022, 2:49:19 PM">Aug 21, 2022</time></a></div><div class="mt-3 flex flex-row items-center gap-5"></div></div></div></div></div><div class="styles_mobileContainer__atI9L"></div></div><div data-test="thread-1872359"><div id="comment-1872359" data-test="comment-1872359" class="flex flex-row gap-2 md:mb-6"><div class=""><a data-test="user-image-link-3543780" aria-label="Victoria Wu" class="relative" href="/@victoria_wu"><video style="width:36px;height:36px" class="rounded-full styles_video__b8SeA" aria-label="Victoria Wu" width="36" height="36" poster="https://ph-avatars.imgix.net/3543780/126ddb15-3210-45a7-afc2-4ff46870e89b.gif?auto=compress&codec=mozjpeg&cs=strip&fm=webp&w=36&h=36&fit=max&frame=1&dpr=2" muted="" loop="" disableRemotePlayback="" disablePictureInPicture="" playsInline="" preload="none"><source src="https://ph-avatars.imgix.net/3543780/126ddb15-3210-45a7-afc2-4ff46870e89b.gif?fm=mp4&crop=max&w=36&h=36&dpr=2#t=0.001" type="video/mp4"/><source src="https://ph-avatars.imgix.net/3543780/126ddb15-3210-45a7-afc2-4ff46870e89b.gif?fm=webm&crop=max&w=36&h=36&dpr=2#t=0.001" type="video/webm"/></video></a></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-0"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@victoria_wu">Victoria Wu</a><a class="text-12 font-normal text-light-gray ml-1" href="/@victoria_wu">@<!-- -->victoria_wu</a></div><div class="flex flex-row items-center gap-2"><div class="sm:ml-2"><div class="flex items-center gap-2"><div class=""><div class="flex items-center gap-1"><img loading="lazy" srcSet="https://ph-files.imgix.net/2e0b12dc-402a-441b-80c7-bab543309882.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=15&h=15&fit=crop&dpr=1 1x, https://ph-files.imgix.net/2e0b12dc-402a-441b-80c7-bab543309882.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=15&h=15&fit=crop&dpr=2 2x, https://ph-files.imgix.net/2e0b12dc-402a-441b-80c7-bab543309882.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=15&h=15&fit=crop&dpr=3 3x" src="https://ph-files.imgix.net/2e0b12dc-402a-441b-80c7-bab543309882.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=15&h=15&fit=crop" style="width:15px;height:15px" alt="Trickle" class="rounded" data-test="Trickle-thumbnail"/><div class="text-12 font-normal text-light-gray mt-[2px]">Trickle</div></div></div></div></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2">As a maker, I realized PH is such a good platform to connect product with kind users when we finished our first launch. A good product doesn’t always guarantee success. But PH helps to increase the probability of success. Thanks for sharing.</div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div data-test="comment-upvote-info" class="flex flex-row items-center gap-1"><div class="text-12 font-semibold text-light-gray hover:text-coral">Upvote</div><div class="text-12 font-semibold text-light-gray"> (3)</div></div></button><a href="#"><div class="text-12 font-semibold text-light-gray hover:text-coral">Share</div></a><a class="text-12 font-semibold text-light-gray" href="/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1872359"><time dateTime="2022-08-23T04:58:15-07:00" title="Tuesday, August 23rd 2022, 11:58:15 AM">Aug 23, 2022</time></a></div><div class="mt-3 flex flex-row items-center gap-5"></div></div></div></div></div><div class="styles_mobileContainer__atI9L"></div></div><div data-test="thread-1865281"><div id="comment-1865281" data-test="comment-1865281" class="flex flex-row gap-2 md:mb-6"><div class=""><a data-test="user-image-link-3555688" aria-label="Mayank Jain" class="relative" href="/@mjain_mayank"><img loading="lazy" srcSet="https://ph-avatars.imgix.net/3555688/be7f8ac3-6d55-4a00-bb0e-546349298a64.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-avatars.imgix.net/3555688/be7f8ac3-6d55-4a00-bb0e-546349298a64.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-avatars.imgix.net/3555688/be7f8ac3-6d55-4a00-bb0e-546349298a64.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-avatars.imgix.net/3555688/be7f8ac3-6d55-4a00-bb0e-546349298a64.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="Mayank Jain" class="rounded-full"/></a></div><div class="styles_threadLine__rnsKB"></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-4"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@mjain_mayank">Mayank Jain</a><a class="text-12 font-normal text-light-gray ml-1" href="/@mjain_mayank">@<!-- -->mjain_mayank</a></div><div class="flex flex-row items-center gap-2"><div class="sm:ml-2"><div class="flex items-center gap-2"><div class=""><div class="flex items-center gap-1"><img loading="lazy" srcSet="https://ph-files.imgix.net/390720b5-6ea6-468b-908b-abb6f59fd2ee.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=15&h=15&fit=crop&dpr=1 1x, https://ph-files.imgix.net/390720b5-6ea6-468b-908b-abb6f59fd2ee.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=15&h=15&fit=crop&dpr=2 2x, https://ph-files.imgix.net/390720b5-6ea6-468b-908b-abb6f59fd2ee.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=15&h=15&fit=crop&dpr=3 3x" src="https://ph-files.imgix.net/390720b5-6ea6-468b-908b-abb6f59fd2ee.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=15&h=15&fit=crop" style="width:15px;height:15px" alt="AI Link Manager" class="rounded" data-test="AI Link Manager-thumbnail"/><div class="text-12 font-normal text-light-gray mt-[2px]">AI Link Manager</div></div></div></div></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2">Thanks for such an informative post, Veronika. Really appreciate it. This would help lot of startups to plan their PH strategy.</div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div data-test="comment-upvote-info" class="flex flex-row items-center gap-1"><div class="text-12 font-semibold text-light-gray hover:text-coral">Upvote</div><div class="text-12 font-semibold text-light-gray"> (1)</div></div></button><a href="#"><div class="text-12 font-semibold text-light-gray hover:text-coral">Share</div></a><a class="text-12 font-semibold text-light-gray" href="/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1865281"><time dateTime="2022-08-17T07:16:12-07:00" title="Wednesday, August 17th 2022, 2:16:12 PM">Aug 17, 2022</time></a></div><div class="mt-3 flex flex-row items-center gap-5"></div></div></div></div></div><div class="styles_replyContainer__smllB styles_mobileContainer__atI9L"><div id="comment-1868056" data-test="comment-1868056" class="flex flex-row gap-2 md:mb-6"><div class=""><a data-test="user-image-link-4393700" aria-label="Veronika Berisha" class="relative" href="/@veronika_berisha"><img loading="lazy" srcSet="https://ph-avatars.imgix.net/4393700/1ac8decd-fdf0-44ba-8187-a29104c47982.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-avatars.imgix.net/4393700/1ac8decd-fdf0-44ba-8187-a29104c47982.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-avatars.imgix.net/4393700/1ac8decd-fdf0-44ba-8187-a29104c47982.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-avatars.imgix.net/4393700/1ac8decd-fdf0-44ba-8187-a29104c47982.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="Veronika Berisha" class="rounded-full"/></a></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-0"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@veronika_berisha">Veronika Berisha</a><a class="text-12 font-normal text-light-gray ml-1" href="/@veronika_berisha">@<!-- -->veronika_berisha</a></div><div class="flex flex-row items-center gap-2"><div class="sm:ml-2"></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2"><a href="https://www.producthunt.com/@mjain_mayank" target="_blank" rel="nofollow noopener noreferrer">@mjain_mayank</a> Thank you! So glad you enjoyed the story and found it helpful :).</div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div data-test="comment-upvote-info" class="flex flex-row items-center gap-1"><div class="text-12 font-semibold text-light-gray hover:text-coral">Upvote</div><div class="text-12 font-semibold text-light-gray"></div></div></button><a href="#"><div class="text-12 font-semibold text-light-gray hover:text-coral">Share</div></a><a class="text-12 font-semibold text-light-gray" href="/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1868056"><time dateTime="2022-08-19T05:50:58-07:00" title="Friday, August 19th 2022, 12:50:58 PM">Aug 19, 2022</time></a></div><div class="mt-3 flex flex-row items-center gap-5"></div></div></div></div></div></div></div><div data-test="thread-1901144"><div id="comment-1901144" data-test="comment-1901144" class="flex flex-row gap-2 md:mb-6"><div class=""><a data-test="user-image-link-3955877" aria-label="dewo web" class="relative" href="/@dewo_web"><img loading="lazy" srcSet="https://ph-avatars.imgix.net/3955877/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-avatars.imgix.net/3955877/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-avatars.imgix.net/3955877/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-avatars.imgix.net/3955877/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="dewo web" class="rounded-full"/></a></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-0"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@dewo_web">dewo web</a><a class="text-12 font-normal text-light-gray ml-1" href="/@dewo_web">@<!-- -->dewo_web</a></div><div class="flex flex-row items-center gap-2"><div class="sm:ml-2"></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2">i enjoy the article as same first time <a href="https://www.dewoweb.com/%d8%b3%d8%a6%d9%88-%d8%b3%d8%a7%db%8c%d8%aa-%d8%aa%d8%b6%d9%85%db%8c%d9%86%db%8c-%d8%a8%d9%87%db%8c%d9%86%d9%87-%d8%b3%d8%a7%d8%b2%db%8c-%d8%b3%d8%a7%db%8c%d8%aa/" target="_blank" rel="nofollow noopener noreferrer">سئو سایت</a> Please visit and read my article. Your opinion is very important for me . I request all my friends to read my article and opinion for it. Your content is very informative and I am very interested in your articles. I am one of your die-hard followers. good job</div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div data-test="comment-upvote-info" class="flex flex-row items-center gap-1"><div class="text-12 font-semibold text-light-gray hover:text-coral">Upvote</div><div class="text-12 font-semibold text-light-gray"></div></div></button><a href="#"><div class="text-12 font-semibold text-light-gray hover:text-coral">Share</div></a><a class="text-12 font-semibold text-light-gray" href="/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=1901144"><time dateTime="2022-09-10T23:05:11-07:00" title="Sunday, September 11th 2022, 6:05:11 AM">Sep 11, 2022</time></a></div><div class="mt-3 flex flex-row items-center gap-5"></div></div></div></div></div><div class="styles_mobileContainer__atI9L"></div></div><div data-test="thread-3328677"><div id="comment-3328677" data-test="comment-3328677" class="flex flex-row gap-2 md:mb-6"><div class=""><a data-test="user-image-link-2356078" aria-label="Avkash Kakdiya" class="relative" href="/@avkash_kakdiya"><img loading="lazy" srcSet="https://ph-avatars.imgix.net/2356078/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-avatars.imgix.net/2356078/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-avatars.imgix.net/2356078/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-avatars.imgix.net/2356078/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="Avkash Kakdiya" class="rounded-full"/></a></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-0"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@avkash_kakdiya">Avkash Kakdiya</a><a class="text-12 font-normal text-light-gray ml-1" href="/@avkash_kakdiya">@<!-- -->avkash_kakdiya</a></div><div class="flex flex-row items-center gap-2"><div class="sm:ml-2"><div class="flex items-center gap-2"><div class=""><div class="flex items-center gap-1"><img loading="lazy" srcSet="https://ph-files.imgix.net/a0f2dc11-e624-477f-a483-ec2a452042bb.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=15&h=15&fit=crop&dpr=1 1x, https://ph-files.imgix.net/a0f2dc11-e624-477f-a483-ec2a452042bb.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=15&h=15&fit=crop&dpr=2 2x, https://ph-files.imgix.net/a0f2dc11-e624-477f-a483-ec2a452042bb.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=15&h=15&fit=crop&dpr=3 3x" src="https://ph-files.imgix.net/a0f2dc11-e624-477f-a483-ec2a452042bb.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=15&h=15&fit=crop" style="width:15px;height:15px" alt="EasySpeak" class="rounded" data-test="EasySpeak-thumbnail"/><div class="text-12 font-normal text-light-gray mt-[2px]">EasySpeak</div></div></div></div></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2">Loom is great product. Very informative post.</div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div data-test="comment-upvote-info" class="flex flex-row items-center gap-1"><div class="text-12 font-semibold text-light-gray hover:text-coral">Upvote</div><div class="text-12 font-semibold text-light-gray"></div></div></button><a href="#"><div class="text-12 font-semibold text-light-gray hover:text-coral">Share</div></a><a class="text-12 font-semibold text-light-gray" href="/stories/how-loom-s-bet-on-product-hunt-paid-off?comment=3328677"><time dateTime="2024-03-15T06:41:22-07:00" title="Friday, March 15th 2024, 1:41:22 PM">Mar 15</time></a></div><div class="mt-3 flex flex-row items-center gap-5"></div></div></div></div></div><div class="styles_mobileContainer__atI9L"></div></div><div><div class="styles_container__lNjYm"><div 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