Why a Live Streaming Strategy is a Must-Have for Marketing

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Marketing [2020 Update]&body=https://livestream.com/blog/live-video-strategy-marketing-statistics"> <div class="email"> <div class="share-logo"></div> </div> </a> <a class="article-share" id="sideshare-twitter" target="_blank" href="https://web.archive.org/web/20211215190937/https://twitter.com/home?status=Why a Live Streaming Strategy is a Must-Have for Marketing [2020 Update] https://livestream.com/blog/live-video-strategy-marketing-statistics via @Livestream"> <div class="twitter"> <div class="share-logo"></div> </div> </a> <a class="article-share" id="sideshare-fb" target="_blank" href="https://web.archive.org/web/20211215190937/https://www.facebook.com/sharer/sharer.php?u=https://livestream.com/blog/live-video-strategy-marketing-statistics"> <div class="facebook"> <div class="share-logo"></div> </div> </a> <a class="article-share" id="sideshare-linkedin" target="_blank" href="https://web.archive.org/web/20211215190937/https://www.linkedin.com/shareArticle?mini=true&url=https://livestream.com/blog/live-video-strategy-marketing-statistics"> <div class="linkedin"> <div class="share-logo"></div> </div> </a> </div> </div> <div class="full-article-container" id="full-article-1034" data-backgroundurl="https://livestream.com/blog/wp-content/uploads/2017/03/J07A4829.jpg" data-articleid="1034" data-articletitle="Why a Live Streaming Strategy is a Must-Have for Marketing [2020 Update]" data-articleurl="https://livestream.com/blog/live-video-strategy-marketing-statistics"> <div class="featured-image" style="background-image: url(https://web.archive.org/web/20211215190937im_/https://livestream.com/blog/wp-content/uploads/2017/03/J07A4829.jpg); background-size:cover; background-position:center; background-repeat:no-repeat;"></div> <article class="article-container"> <div class="article-text"> <h1 class="article-title">Why a Live Streaming Strategy is a Must-Have for Marketing [2020 Update]</h1> <div class="article-author-block clearfix"> <div class="author-image" style="background-image: url(https://web.archive.org/web/20211215190937im_/http://www.livestreamblog.com/blog/wp-content/uploads/users/2/profile.jpg);"></div> <div class="author-text"> <p class="name">Livestream Blog</p> <a href="/web/20211215190937/https://livestream.com/blog/category/marketing"> <p class="category">Marketing</p> </a> </div> </div> <div class="article-content"> <p>Live streaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot. And marketers are paying attention, with <a href="https://web.archive.org/web/20211215190937/https://marketingland.com/video-marketing-tops-list-of-marketers-priorities-voice-search-ranks-low-266160" target="_blank" rel="noopener noreferrer">28% investing more in live streaming</a>.</p> <p>Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Vimeo, LinkedIn Live, Facebook Live, and Periscope in their marketing stack.</p> <h2><strong>“If you don’t livestream</strong><strong> your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, <a href="https://web.archive.org/web/20211215190937/https://livestream.com/CarolinaHerrera">Carolina Herrera</a></strong></h2> <p><a href="https://web.archive.org/web/20211215190937/https://www.tvtechnology.com/news/low-latency-solutions-key-as-live-streaming-grows"><strong>91 million subscribers</strong></a> will utilize live streaming by 2024.</p> <p><strong>47% of viewers</strong> are <a href="https://web.archive.org/web/20211215190937/https://www.emarketer.com/content/consumers-are-going-live-and-advertisers-should-notice?ecid=NL1001" target="_blank" rel="noopener noreferrer">live streaming more</a> than a year ago.</p> <p>Live streaming topped <a href="https://web.archive.org/web/20211215190937/https://cdn.streamelements.com/static/Q4_December.pdf" target="_blank" rel="noopener noreferrer"><strong>1.1 billion hours</strong></a> in 2019.</p> <p><b>80% of audiences</b> would rather <a href="https://web.archive.org/web/20211215190937/https://livestream.com/blog/62-must-know-stats-live-video-streaming">watch live video from a brand</a> than read a blog.</p> <p><a href="https://web.archive.org/web/20211215190937/https://livestream.com/blog/62-must-know-stats-live-video-streaming"><b>82% </b>prefer live video from a brand</a> to social posts.</p> <p><a href="https://web.archive.org/web/20211215190937/http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/"><b>62%</b> of consumers</a> are more likely to have a negative perception of a brand that publishes poor-quality video.</p> <p>Enjoyment of video increased sales intent by <a href="https://web.archive.org/web/20211215190937/http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/"><b>97%</b> and brand association by <b>139%</b>.</a></p> <p>Video on a landing page can increase conversion by <a href="https://web.archive.org/web/20211215190937/http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/"><b>80%</b></a> or more.</p> <p>After watching a video, <a href="https://web.archive.org/web/20211215190937/http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/"><b>64%</b> of users</a> are more likely to buy a product online.</p> <p>Video in an email leads to <a href="https://web.archive.org/web/20211215190937/http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/"><b>200-300%</b></a> increase in click-through rate.</p> <p><a href="https://web.archive.org/web/20211215190937/http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/"><b>39%</b> of executives</a> call a vendor after viewing a video.</p> <p><a href="https://web.archive.org/web/20211215190937/http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/"><b>59%</b> of executives</a> would rather watch a video than read text.</p> <p><a href="https://web.archive.org/web/20211215190937/http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/"><b>73%</b> of B2B businesses</a> using live video report positive results to their ROI.</p> <p>Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.</p> <p>There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.</p> <h2>Ready to explore a live streaming strategy for your brand’s video marketing?</h2> <div class="breakout breakout-center"> <img width="100%" src="/web/20211215190937im_/https://livestream.com/blog/wp-content/uploads/2017/03/UGL-Graphic.png"> </div> <p>We created <a href="https://web.archive.org/web/20211215190937/https://vimeo.com/enterprise/livestream-event-guide?mkc=36864"><strong><em>The Ultimate Guide to Live Streaming Events</em></strong></a> because we know that while events and live streaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.</p> <hr/> <h1 style="text-align: center;"><a href="https://web.archive.org/web/20211215190937/https://vimeo.com/enterprise/livestream-event-guide?mkc=36864"><strong>DOWNLOAD THE GUIDE</strong></a></h1> <h2>In this guide you will learn:</h2> <ul> <li>Statistics and data on how the live event and video industry is growing and driving ROI.</li> <li>Event planning best practices and tips from professional large-scale event producers and marketers.</li> <li>Step-by-step instructions and tools for going live from our production team.</li> <li>How nine organizations use Vimeo’s live streaming tech to expand the reach of their audience and increase live event ROI.</li> <li>All the technical terminology and lingo you need to understand live video production.</li> </ul> </div> </div> <div class="share-container"> <div class="content-divider"></div> <div class="shareblock"> <a class="article-share article-share-fb" target="_blank" href="https://web.archive.org/web/20211215190937/https://www.facebook.com/sharer/sharer.php?u=https://livestream.com/blog/live-video-strategy-marketing-statistics"> <div class="facebook"> <div class="share-logo"></div> <p>FACEBOOK</p> </div> </a> <a class="article-share article-share-twitter" target="_blank" href="https://web.archive.org/web/20211215190937/https://twitter.com/home?status=Why a Live Streaming Strategy is a Must-Have for Marketing [2020 Update] https://livestream.com/blog/live-video-strategy-marketing-statistics via @Livestream"> <div class="twitter"> <div class="share-logo"></div> <p>TWITTER</p> </div> </a> <a class="article-share article-share-linkedin" target="_blank" href="https://web.archive.org/web/20211215190937/https://www.linkedin.com/shareArticle?mini=true&url=https://livestream.com/blog/live-video-strategy-marketing-statistics"> <div class="linkedin"> <div class="share-logo"></div> <p>LINKEDIN</p> </div> </a> <a class="article-share article-share-email" href="https://web.archive.org/web/20211215190937/mailto:/?subject=Why a Live Streaming Strategy is a Must-Have for Marketing [2020 Update]&body=https://livestream.com/blog/live-video-strategy-marketing-statistics"> <div class="email"> <div class="share-logo"></div> <p>EMAIL</p> </div> </a> </div> </div> <div class="mobile"> <div class="mobile shareblock"> <a class="article-share-fb" target="_blank" href="https://web.archive.org/web/20211215190937/https://www.facebook.com/sharer/sharer.php?u=https://livestream.com/blog/live-video-strategy-marketing-statistics"> <div class="facebook"> <div class="share-logo"></div> </div> </a> <a class="article-share-twitter" target="_blank" href="https://web.archive.org/web/20211215190937/https://twitter.com/home?status=Why a Live Streaming Strategy is a Must-Have for Marketing [2020 Update] https://livestream.com/blog/live-video-strategy-marketing-statistics via @Livestream"> <div class="twitter"> <div class="share-logo"></div> </div> </a> <a class="article-share-linkedin" target="_blank" href="https://web.archive.org/web/20211215190937/https://www.linkedin.com/shareArticle?mini=true&url=https://livestream.com/blog/live-video-strategy-marketing-statistics"> <div class="linkedin"> <div class="share-logo"></div> </div> </a> <a class="article-share-email" href="https://web.archive.org/web/20211215190937/mailto:/?subject=Why a Live Streaming Strategy is a Must-Have for Marketing [2020 Update]&body=https://livestream.com/blog/live-video-strategy-marketing-statistics"> <div class="email"> <div class="share-logo"></div> </div> </a> </div> </div> </article> </div><div id="marker-1034" class="loadmore-marker"></div> <div id="dimmer-container"> <div id="dimmer" class="close-modal"></div> <div id="subscribe-box" class="modal-window"> <div class="close-modal close-subscribe"></div> <div class="subscription-container"> <h4 class="subscribe-title">Are you ready to go live?</h4> <p class="subscribe-subtitle">Sign up for news, product announcements, and best practices in Livestream's newsletter.</p> <form class="subscribe-table"> <div class="subscribe-row"> <input type="text" placeholder="First Name*" name="name"> </div> <div class="subscribe-row email-row"> <input type="text" placeholder="Email Address*" name="email"> <p class="clearfix error-message">Please Enter a Valid Email Address</p> </div> <div class="subscribe-row"> <input id="submitEmail" class="submit" type="button" value="SUBMIT"> </div> </form> </div> </div> </div> </body> </html>

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Why a Live Streaming Strategy is a Must-Have for Marketing