Tim Peterson | Adweek

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<div class="mod-content"> <ul class="list"> <li><a href="/web/20140712233613/http://www.adweek.com/contributor/tim-peterson?Category=11">Advertising & Branding</a></li> <li><a href="/web/20140712233613/http://www.adweek.com/contributor/tim-peterson?Category=20">The Press</a></li> <li><a href="/web/20140712233613/http://www.adweek.com/contributor/tim-peterson?Category=21">Technology</a></li> <li><a href="/web/20140712233613/http://www.adweek.com/contributor/tim-peterson?Category=106">Television</a></li> </ul> </div> </div>  </div> <div class="col colB"> <div class="view view-contributor-content view-id-contributor_content view-display-id-page_1 view-dom-id-1">  <div class="view-content"> <div class="views-row views-row-1 views-row-odd views-row-first"> <div id="node-149481" class="node story story-listing has-thumb published"> <div class="media"> <a href="/web/20140712233613/http://www.adweek.com/news/technology/klout-perks-crosses-1-million-claims-more-400-campaigns-149481"><img src="https://web.archive.org/web/20140712233613im_/http://www.adweek.com/files/imagecache/node-module/news_article/klout-card-hed-2012.jpg" alt="" title="" class="imagecache imagecache-node-module" width="148" height="111"/></a> </div> <div class="story-header"> <span class="headline"><a href="/web/20140712233613/http://www.adweek.com/news/technology/klout-perks-crosses-1-million-claims-more-400-campaigns-149481">Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns</a></span> <span class="subheadline">Company considering sponsored answers product with Bing</span> <span class="byline">By Tim Peterson</span> <ul class="socialtools"> <li><span class="st_facebook" st_url="http://www.adweek.com/news/technology/klout-perks-crosses-1-million-claims-more-400-campaigns-149481" st_title="Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns"></span></li> <li><span class="st_twitter" st_url="http://www.adweek.com/news/technology/klout-perks-crosses-1-million-claims-more-400-campaigns-149481" st_title="Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns" st_via="Adweek"></span></li> <li><span class="st_linkedin" st_url="http://www.adweek.com/news/technology/klout-perks-crosses-1-million-claims-more-400-campaigns-149481" st_title="Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns"></span></li> <li><span class="st_plusone" st_url="http://www.adweek.com/news/technology/klout-perks-crosses-1-million-claims-more-400-campaigns-149481" st_title="Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns"></span></li> </ul> </div> <p class="summary"> Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one…</p> <p class="timestamp">May 13, 2013, 1:05 PM EDT</p> </div> </div> <div class="views-row views-row-2 views-row-even"> <div id="node-149347" class="node story story-listing has-thumb published"> <div class="media"> <a href="/web/20140712233613/http://www.adweek.com/news/technology/capturing-more-user-info-less-creepy-way-149347"><img src="https://web.archive.org/web/20140712233613im_/http://www.adweek.com/files/imagecache/node-module/news_article/tt-daniel-ha-hed-2013.jpg" alt="" title="" class="imagecache imagecache-node-module" width="148" height="111"/></a> </div> <div class="story-header"> <span class="headline"><a href="/web/20140712233613/http://www.adweek.com/news/technology/capturing-more-user-info-less-creepy-way-149347">Capturing More User Info in a Less Creepy Way</a></span> <span class="subheadline">Disqus’ 1 billion uniques per month</span> <span class="byline">By Tim Peterson</span> <ul class="socialtools"> <li><span class="st_facebook" st_url="http://www.adweek.com/news/technology/capturing-more-user-info-less-creepy-way-149347" st_title="Capturing More User Info in a Less Creepy Way"></span></li> <li><span class="st_twitter" st_url="http://www.adweek.com/news/technology/capturing-more-user-info-less-creepy-way-149347" st_title="Capturing More User Info in a Less Creepy Way" st_via="Adweek"></span></li> <li><span class="st_linkedin" st_url="http://www.adweek.com/news/technology/capturing-more-user-info-less-creepy-way-149347" st_title="Capturing More User Info in a Less Creepy Way"></span></li> <li><span class="st_plusone" st_url="http://www.adweek.com/news/technology/capturing-more-user-info-less-creepy-way-149347" st_title="Capturing More User Info in a Less Creepy Way"></span></li> </ul> </div> <p class="summary"> Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook…</p> <p class="timestamp">May 12, 2013, 11:17 PM EDT</p> </div> </div> <div class="views-row views-row-3 views-row-odd"> <div id="node-149329" class="node story story-listing published"> <div class="story-header"> <span class="headline"><a href="/web/20140712233613/http://www.adweek.com/news/technology/facebook-could-map-out-local-search-ads-waze-deal-149329">Facebook Could Map Out Local Search, Ads With Waze Deal</a></span> <span class="subheadline">Social network in talks with driving app, per reports</span> <span class="byline">By Tim Peterson</span> <ul class="socialtools"> <li><span class="st_facebook" st_url="http://www.adweek.com/news/technology/facebook-could-map-out-local-search-ads-waze-deal-149329" st_title="Facebook Could Map Out Local Search, Ads With Waze Deal"></span></li> <li><span class="st_twitter" st_url="http://www.adweek.com/news/technology/facebook-could-map-out-local-search-ads-waze-deal-149329" st_title="Facebook Could Map Out Local Search, Ads With Waze Deal" st_via="Adweek"></span></li> <li><span class="st_linkedin" st_url="http://www.adweek.com/news/technology/facebook-could-map-out-local-search-ads-waze-deal-149329" st_title="Facebook Could Map Out Local Search, Ads With Waze Deal"></span></li> <li><span class="st_plusone" st_url="http://www.adweek.com/news/technology/facebook-could-map-out-local-search-ads-waze-deal-149329" st_title="Facebook Could Map Out Local Search, Ads With Waze Deal"></span></li> </ul> </div> <p class="summary"> Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publications and confirmed by TechCrunch. A Facebook spokesperson said the company doesn’t…</p> <p class="timestamp">May 9, 2013, 2:20 PM EDT</p> </div> </div> <div class="views-row views-row-4 views-row-even"> <div id="node-149262" class="node story story-listing published"> <div class="story-header"> <span class="headline"><a href="/web/20140712233613/http://www.adweek.com/news/technology/early-stats-how-facebook-exchange-ads-perform-news-feed-149262">Early Stats on How Facebook Exchange Ads Perform in News Feed</a></span> <span class="subheadline">Pricier at first but better value</span> <span class="byline">By Tim Peterson</span> <ul class="socialtools"> <li><span class="st_facebook" st_url="http://www.adweek.com/news/technology/early-stats-how-facebook-exchange-ads-perform-news-feed-149262" st_title="Early Stats on How Facebook Exchange Ads Perform in News Feed"></span></li> <li><span class="st_twitter" st_url="http://www.adweek.com/news/technology/early-stats-how-facebook-exchange-ads-perform-news-feed-149262" st_title="Early Stats on How Facebook Exchange Ads Perform in News Feed" st_via="Adweek"></span></li> <li><span class="st_linkedin" st_url="http://www.adweek.com/news/technology/early-stats-how-facebook-exchange-ads-perform-news-feed-149262" st_title="Early Stats on How Facebook Exchange Ads Perform in News Feed"></span></li> <li><span class="st_plusone" st_url="http://www.adweek.com/news/technology/early-stats-how-facebook-exchange-ads-perform-news-feed-149262" st_title="Early Stats on How Facebook Exchange Ads Perform in News Feed"></span></li> </ul> </div> <p class="summary"> It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. But only a month after Facebook…</p> <p class="timestamp">May 7, 2013, 5:47 PM EDT</p> </div> </div> <div class="views-row views-row-5 views-row-odd"> <div id="node-149213" class="node story story-listing has-thumb published"> <div class="media"> <a href="/web/20140712233613/http://www.adweek.com/news/technology/sharethrough-scales-its-native-ads-149213"><img src="https://web.archive.org/web/20140712233613im_/http://www.adweek.com/files/imagecache/node-module/news_article/sharethrough-hed-2013.jpg" alt="" title="" class="imagecache imagecache-node-module" width="148" height="111"/></a> </div> <div class="story-header"> <span class="headline"><a href="/web/20140712233613/http://www.adweek.com/news/technology/sharethrough-scales-its-native-ads-149213">Sharethrough Scales Up Its Native Ads</a></span> <span class="subheadline">Extends its version of Sponsored Stories to mobile sites</span> <span class="byline">By Tim Peterson</span> <ul class="socialtools"> <li><span class="st_facebook" st_url="http://www.adweek.com/news/technology/sharethrough-scales-its-native-ads-149213" st_title="Sharethrough Scales Up Its Native Ads"></span></li> <li><span class="st_twitter" st_url="http://www.adweek.com/news/technology/sharethrough-scales-its-native-ads-149213" st_title="Sharethrough Scales Up Its Native Ads" st_via="Adweek"></span></li> <li><span class="st_linkedin" st_url="http://www.adweek.com/news/technology/sharethrough-scales-its-native-ads-149213" st_title="Sharethrough Scales Up Its Native Ads"></span></li> <li><span class="st_plusone" st_url="http://www.adweek.com/news/technology/sharethrough-scales-its-native-ads-149213" st_title="Sharethrough Scales Up Its Native Ads"></span></li> </ul> </div> <p class="summary"> A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr…</p> <p class="timestamp">May 7, 2013, 9:00 AM EDT</p> </div> </div> <div class="views-row views-row-6 views-row-even"> <div id="node-149156" class="node story story-listing has-thumb published"> <div class="media"> <a href="/web/20140712233613/http://www.adweek.com/news/advertising-branding/ebay-plans-share-its-users-data-brands-149156"><img src="https://web.archive.org/web/20140712233613im_/http://www.adweek.com/files/imagecache/node-module/news_article/tt-ebay-hed-2013.jpg" alt="" title="" class="imagecache imagecache-node-module" width="148" height="111"/></a> </div> <div class="story-header"> <span class="headline"><a href="/web/20140712233613/http://www.adweek.com/news/advertising-branding/ebay-plans-share-its-users-data-brands-149156">EBay Plans to Share Its Users' Data With Brands</a></span> <span class="subheadline">Faces perception issues</span> <span class="byline">By Tim Peterson</span> <ul class="socialtools"> <li><span class="st_facebook" st_url="http://www.adweek.com/news/advertising-branding/ebay-plans-share-its-users-data-brands-149156" st_title="EBay Plans to Share Its Users' Data With Brands"></span></li> <li><span class="st_twitter" st_url="http://www.adweek.com/news/advertising-branding/ebay-plans-share-its-users-data-brands-149156" st_title="EBay Plans to Share Its Users' Data With Brands" st_via="Adweek"></span></li> <li><span class="st_linkedin" st_url="http://www.adweek.com/news/advertising-branding/ebay-plans-share-its-users-data-brands-149156" st_title="EBay Plans to Share Its Users' Data With Brands"></span></li> <li><span class="st_plusone" st_url="http://www.adweek.com/news/advertising-branding/ebay-plans-share-its-users-data-brands-149156" st_title="EBay Plans to Share Its Users' Data With Brands"></span></li> </ul> </div> <p class="summary"> EBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by…</p> <p class="timestamp">May 5, 2013, 11:09 PM EDT</p> </div> </div> <div class="views-row views-row-7 views-row-odd"> <div id="node-149120" class="node story story-listing published"> <div class="story-header"> <span class="headline"><a href="/web/20140712233613/http://www.adweek.com/news/technology/linkedin-pivoting-one-marketing-deals-content-based-ads-149120">LinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads</a></span> <span class="subheadline">Marketing biz swelled 56 percent to $74.8 million in Q1</span> <span class="byline">By Tim Peterson</span> <ul class="socialtools"> <li><span class="st_facebook" st_url="http://www.adweek.com/news/technology/linkedin-pivoting-one-marketing-deals-content-based-ads-149120" st_title="LinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads"></span></li> <li><span class="st_twitter" st_url="http://www.adweek.com/news/technology/linkedin-pivoting-one-marketing-deals-content-based-ads-149120" st_title="LinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads" st_via="Adweek"></span></li> <li><span class="st_linkedin" st_url="http://www.adweek.com/news/technology/linkedin-pivoting-one-marketing-deals-content-based-ads-149120" st_title="LinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads"></span></li> <li><span class="st_plusone" st_url="http://www.adweek.com/news/technology/linkedin-pivoting-one-marketing-deals-content-based-ads-149120" st_title="LinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads"></span></li> </ul> </div> <p class="summary"> When it comes to LinkedIn’s suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions’ (job recruitment) Alvin. While Talent Solutions generated $184.3 million in Q1…</p> <p class="timestamp">May 2, 2013, 8:06 PM EDT</p> </div> </div> <div class="views-row views-row-8 views-row-even"> <div id="node-149081" class="node story story-listing published"> <div class="story-header"> <span class="headline"><a href="/web/20140712233613/http://www.adweek.com/news/technology/facebook-served-39-percent-more-ad-impressions-q1-149081">Facebook Served 39 Percent More Ad Impressions in Q1</a></span> <span class="subheadline">Ad strategy pivots on new targeting, not new units, say execs</span> <span class="byline">By Tim Peterson</span> <ul class="socialtools"> <li><span class="st_facebook" st_url="http://www.adweek.com/news/technology/facebook-served-39-percent-more-ad-impressions-q1-149081" st_title="Facebook Served 39 Percent More Ad Impressions in Q1"></span></li> <li><span class="st_twitter" st_url="http://www.adweek.com/news/technology/facebook-served-39-percent-more-ad-impressions-q1-149081" st_title="Facebook Served 39 Percent More Ad Impressions in Q1" st_via="Adweek"></span></li> <li><span class="st_linkedin" st_url="http://www.adweek.com/news/technology/facebook-served-39-percent-more-ad-impressions-q1-149081" st_title="Facebook Served 39 Percent More Ad Impressions in Q1"></span></li> <li><span class="st_plusone" st_url="http://www.adweek.com/news/technology/facebook-served-39-percent-more-ad-impressions-q1-149081" st_title="Facebook Served 39 Percent More Ad Impressions in Q1"></span></li> </ul> </div> <p class="summary"> All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s…</p> <p class="timestamp">May 1, 2013, 7:00 PM EDT</p> </div> </div> <div class="views-row views-row-9 views-row-odd"> <div id="node-149051" class="node story story-listing published"> <div class="story-header"> <span class="headline"><a href="/web/20140712233613/http://www.adweek.com/news/technology/twitter-opens-ad-demand-floodgates-self-serve-expansion-149051">Twitter Opens Ad Demand Floodgates With Self-Serve Expansion</a></span> <span class="subheadline">No change in frequency of ads served, says exec</span> <span class="byline">By Tim Peterson</span> <ul class="socialtools"> <li><span class="st_facebook" st_url="http://www.adweek.com/news/technology/twitter-opens-ad-demand-floodgates-self-serve-expansion-149051" st_title="Twitter Opens Ad Demand Floodgates With Self-Serve Expansion"></span></li> <li><span class="st_twitter" st_url="http://www.adweek.com/news/technology/twitter-opens-ad-demand-floodgates-self-serve-expansion-149051" st_title="Twitter Opens Ad Demand Floodgates With Self-Serve Expansion" st_via="Adweek"></span></li> <li><span class="st_linkedin" st_url="http://www.adweek.com/news/technology/twitter-opens-ad-demand-floodgates-self-serve-expansion-149051" st_title="Twitter Opens Ad Demand Floodgates With Self-Serve Expansion"></span></li> <li><span class="st_plusone" st_url="http://www.adweek.com/news/technology/twitter-opens-ad-demand-floodgates-self-serve-expansion-149051" st_title="Twitter Opens Ad Demand Floodgates With Self-Serve Expansion"></span></li> </ul> </div> <p class="summary"> Twitter extended its self-serve platform to all U.S. users today, opening up the demand floodgates even more than when it rolled out an ad API earlier this year. Conceivably accommodating…</p> <p class="timestamp">April 30, 2013, 4:17 PM EDT</p> </div> </div> <div class="views-row views-row-10 views-row-even views-row-last"> <div id="node-149032" class="node story story-listing published"> <div class="story-header"> <span class="headline"><a href="/web/20140712233613/http://www.adweek.com/news/technology/only-30-percent-brands-pinterest-engagement-come-own-pins-149032">Only 30 Percent of Brands' Pinterest Engagement Come From Own Pins</a></span> <span class="subheadline">Based on study by Digitas and Curalate</span> <span class="byline">By Tim Peterson</span> <ul class="socialtools"> <li><span class="st_facebook" st_url="http://www.adweek.com/news/technology/only-30-percent-brands-pinterest-engagement-come-own-pins-149032" st_title="Only 30 Percent of Brands' Pinterest Engagement Come From Own Pins"></span></li> <li><span class="st_twitter" st_url="http://www.adweek.com/news/technology/only-30-percent-brands-pinterest-engagement-come-own-pins-149032" st_title="Only 30 Percent of Brands' Pinterest Engagement Come From Own Pins" st_via="Adweek"></span></li> <li><span class="st_linkedin" st_url="http://www.adweek.com/news/technology/only-30-percent-brands-pinterest-engagement-come-own-pins-149032" st_title="Only 30 Percent of Brands' Pinterest Engagement Come From Own Pins"></span></li> <li><span class="st_plusone" st_url="http://www.adweek.com/news/technology/only-30-percent-brands-pinterest-engagement-come-own-pins-149032" st_title="Only 30 Percent of Brands' Pinterest Engagement Come From Own Pins"></span></li> </ul> </div> <p class="summary"> Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely. Seventy percent…</p> <p class="timestamp">April 30, 2013, 12:48 AM EDT</p> </div> </div> </div> <div class="ruler ruler-tools"><ul class="pagination"><li class="pager-item"><a href="/web/20140712233613/http://www.adweek.com/contributor/tim-peterson" class="current active">1<span></span></a></li><li class="pager-item"><a href="/web/20140712233613/http://www.adweek.com/contributor/tim-peterson?page=1" title="Go to page 2" class="active">2</a></li><li class="pager-item"><a href="/web/20140712233613/http://www.adweek.com/contributor/tim-peterson?page=2" title="Go to page 3" class="active">3</a></li><li class="pager-item"><a href="/web/20140712233613/http://www.adweek.com/contributor/tim-peterson?page=3" title="Go to page 4" class="active">4</a></li><li class="pager-item"><a href="/web/20140712233613/http://www.adweek.com/contributor/tim-peterson?page=4" title="Go to page 5" class="active">5</a></li><li class="pager-ellipsis"><span>…</span></li><li class="pager-next"><a 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