Sponsored Supplement » Media in Canada

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<h4>Sponsored</h4> </div>  <div class="post-185766 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement tag-bell-dsp tag-bell-media tag-connected-tv tag-connected-tv-supplement-series tag-strategic-audience-management" > <a href="https://mediaincanada.com/2024/11/12/creating-digital-opportunities-around-bell-medias-premium-content/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/sponsorships-brunico-1-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/sponsorships-brunico-1-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/sponsorships-brunico-1-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Creating digital opportunities around Bell Media’s premium content</h2> </a> <div class="paraShort"> <p>Bell Media’s Connected TV and activation tools enable unduplicated reach and cross-channel optimization.</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> November 12, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="feedad clearfloat">  <div id='div-gpt-ad-1466197853405-6'> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1466197853405-6'); });</script> </div> </div> <div class="post-185033 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement tag-insights-ai tag-locala tag-michael-colson" > <a href="https://mediaincanada.com/2024/10/08/using-ai-to-redefine-localized-marketing/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/v2-1-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/v2-1-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/V2-1-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Using AI to redefine localized marketing</h2> </a> <div class="paraShort"> <p>Locala’s new Insights AI allows marketers to get the lay of the land like a local. </p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> October 8, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-183970 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement tag-genai tag-google tag-google-search-honours-awards tag-gsha tag-search-engine-marketing tag-sem tag-sponsored-story1 tag-think-with-google" > <a href="https://mediaincanada.com/2024/09/17/and-the-google-search-honours-awards-finalists-are/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/09/google_honours_arcticle_thumbnail_225x165x2_v3-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/09/google_honours_arcticle_thumbnail_225x165x2_v3-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/09/Google_Honours_Arcticle_Thumbnail_225x165x2_V3-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">And the Google Search Honours Awards finalists are…</h2> </a> <div class="paraShort"> <p>Returning for a second year, the program recognizes Canada’s best AI-powered search marketing campaigns for 2024.</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> September 17, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-182043 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement category-supplement-profile tag-bob-cornwall tag-kokai tag-programmatic tag-programmatic-2024 tag-programmatic-partners-2024 tag-the-trade-desk tag-ttd" > <a href="https://mediaincanada.com/2024/08/12/creating-opportunities-on-the-open-internet/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-25-at-10.33.11鈥疉M-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-25-at-10.33.11鈥疉M-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-25-at-10.33.11鈥疉M-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Creating opportunities on the open internet</h2> </a> <div class="paraShort"> <p>The Trade Desk helps advertisers make more of their investment outside of walled gardens</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> August 12, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-181906 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement category-supplement-profile tag-connected-tv tag-miq tag-privacy-sandbox tag-programmatic tag-programmatic-2024 tag-programmatic-partners-2024" > <a href="https://mediaincanada.com/2024/07/30/miq-know-what-every-media-dollar-will-achieve/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-18-at-12.57.04鈥疨M-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-18-at-12.57.04鈥疨M-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-18-at-12.57.04鈥疨M-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">MiQ: Know what every media dollar will achieve</h2> </a> <div class="paraShort"> <p>Guaranteed Performance solution delivers specific outcomes and lowers the risk in media buying.</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> July 30, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-181369 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement category-supplement-profile tag-programmatic tag-programmatic-2024 tag-programmatic-partners-2024 tag-teads" > <a href="https://mediaincanada.com/2024/07/30/teads-crafting-a-cookieless-future/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/TeadsImage3-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/TeadsImage3-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/TeadsImage3-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Teads: Crafting a cookieless future</h2> </a> <div class="paraShort"> <p>Proprietary tech to help brands future-proof their digital strategy</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> July 30, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-181928 post type-post status-publish format-standard has-post-thumbnail hentry category-digital_supplements category-sponsored-supplement tag-programmatic tag-programmatic-2024 tag-programmatic-partners-2024" > <a href="https://mediaincanada.com/2024/07/30/the-ever-expanding-possibilities-of-programmatic/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-31-at-4.22.07鈥疨M-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-31-at-4.22.07鈥疨M-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-31-at-4.22.07鈥疨M-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">The ever-expanding possibilities of programmatic</h2> </a> <div class="paraShort"> <p>Let鈥檚 face it, cookies were an easy-bake solution. But, maybe easy isn鈥檛 always best?</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> July 30, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-181816 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement tag-tiktok tag-tiktok-canada" > <a href="https://mediaincanada.com/2024/07/16/how-tiktoks-winning-formula-drives-business-results/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/TIKTOK_AUNZ_FASHION_RETAIL_V2-1-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/TIKTOK_AUNZ_FASHION_RETAIL_V2-1-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/TIKTOK_AUNZ_FASHION_RETAIL_V2-1-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">How TikTok’s winning formula drives business results</h2> </a> <div class="paraShort"> <p>Designed to entertain and built to perform, TikTok can boost conversion on and off the platform for advertisers.</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> July 16, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-174991 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement tag-data tag-mike-fragomeni tag-rahul-sethi tag-scc tag-study-of-canadian-consumers tag-vividata tag-vividata-drivers tag-vividata-sports-and-esports-database" > <a href="https://mediaincanada.com/2024/01/30/understanding-what-drives-canadas-sports-fans/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/01/fan_crowd-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/01/fan_crowd-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/01/Fan_Crowd-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Understanding what drives Canada’s sports fans</h2> </a> <div class="paraShort"> <p>Vividata’s Sports and Esports database can help marketers evolve their playbooks.</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> January 30, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-172190 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement tag-anthony-attard tag-blue-jays tag-hockey tag-nhl tag-nhl-on-sportsnet tag-rogers-sports-media tag-sportsnet" > <a href="https://mediaincanada.com/2023/10/11/prepping-for-puck-drop/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2023/10/studio5-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2023/10/studio5-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2023/10/Studio5-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Prepping for puck drop</h2> </a> <div class="paraShort"> <p>As live audiences continue to grow and evolve, Rogers Sports & Media is finding even more ways to engage with hockey fans.</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> October 11, 2023 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-171505 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement tag-addressable-tv tag-bell-media tag-connected-tv" > <a href="https://mediaincanada.com/2023/09/05/next-gen-addressable-tv-to-land-in-canada/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2023/09/Screen-Shot-2023-09-01-at-11.36.49-AM-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2023/09/Screen-Shot-2023-09-01-at-11.36.49-AM-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2023/09/Screen-Shot-2023-09-01-at-11.36.49-AM-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Next gen addressable TV to land in Canada</h2> </a> <div class="paraShort"> <p>Bell Media鈥檚 new offering delivers on the promise of mass personalization; less complexity and more granularity </p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> September 5, 2023 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-170478 post type-post status-publish format-standard has-post-thumbnail hentry category-card category-sponsored-supplement category-supplement-profile tag-programmatic tag-programmatic-2023 tag-programmatic-partners-2023 tag-the-trade-desk tag-ttd" > <a href="https://mediaincanada.com/2023/07/19/a-better-together-approach/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2023/07/webimage-6f95ea8c-e375-4549-aed9fe87306352fa-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2023/07/webimage-6f95ea8c-e375-4549-aed9fe87306352fa-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2023/07/webimage-6F95EA8C-E375-4549-AED9FE87306352FA-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">The Trade Desk’s “Better Together” Approach</h2> </a> <div class="paraShort"> <p>The platform expands its offerings and reach to help target the full funnel.</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> July 19, 2023 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-170437 post type-post status-publish format-standard has-post-thumbnail hentry category-card category-sponsored-supplement category-supplement-profile tag-native-touch tag-programmatic tag-programmatic-2023 tag-programmatic-partners-2023" > <a href="https://mediaincanada.com/2023/07/19/native-touch-helps-brands-navigate-omnichannel-advertising/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2023/07/Omni-Channel-NT-1-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2023/07/Omni-Channel-NT-1-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2023/07/Omni-Channel-NT-1-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Native Touch helps brands navigate omnichannel advertising</h2> </a> <div class="paraShort"> <p>The platform is using a holistic approach to advertising, extending mobile-first strategies to all programmatic channels. </p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> July 19, 2023 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-170417 post type-post status-publish format-standard has-post-thumbnail hentry category-card category-sponsored-supplement category-supplement-profile tag-adchat tag-programmatic tag-programmatic-2023 tag-programmatic-partners-2023" > <a href="https://mediaincanada.com/2023/07/19/adchats-intuitive-messaging-creates-conversations-and-conversions/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2023/07/multiple-screens-resize-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2023/07/multiple-screens-resize-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2023/07/multiple-screens-resize-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">AdChat’s intuitive messaging creates conversations – and conversions</h2> </a> <div class="paraShort"> <p>The AI-driven platform drives high engagement for brands </p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> July 19, 2023 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="navigation clear"> <div class='wp-pagenavi' role='navigation'> <span aria-current='page' class='current'>1</span><a class="page larger" title="Page 2" href="https://mediaincanada.com/category/sponsored-supplement/page/2/">2</a><a 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