The Complete Elon Musk–Twitter Saga

<!DOCTYPE html> <html class="no-js" dir="ltr" lang="en-US" prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb#"> <head> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>The Complete Elon Musk–Twitter Saga | Social Media Today</title> <meta name="description" content="Social Media Today"/> <meta name="sailthru.tags" content="socialmediatoday,type-newspost,socialmediatoday-social-media-up,socialmediatoday-x-twitter"/> <meta property="fb:pages" content="18797601233"> <script data-cfasync="false"> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('consent','default',{ 'ad_storage':'denied', 'analytics_storage':'denied', 'ad_user_data':'denied', 'ad_personalization':'denied', 'personalization_storage':'denied', 'functionality_storage':'granted', 'security_storage':'granted', 'wait_for_update': 500 }); gtag("set", "ads_data_redaction", true); </script> <script data-cfasync="false" src="https://cmp.osano.com/AzqdtLT8Mqkut2TZ/bdeb2f70-056f-4937-961a-e9db412e4c7a/osano.js"></script> <style> .osano-cm-widget{display: none;} </style> <script data-cfasync="false"> window.Osano.cm.addEventListener("osano-cm-script-blocked", function (item) { console.log("Script blocked: " + item); }); window.Osano.cm.addEventListener("osano-cm-cookie-blocked", function (item) { console.log("Cookie blocked: " + item); }); </script> <script> window.dive_location = "NonEU"; window.dive_limit_data_processing = false; </script>  <link rel="icon" type="image/x-icon" sizes="any" href="/favicon.ico?v=2" /> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png?v=2"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png?v=2"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png?v=2"> <link rel="manifest" href="/site.webmanifest?v=2"> <link rel="mask-icon" href="/safari-pinned-tab.svg?v=2" color="#5bbad5"> <meta name="msapplication-TileImage" content="/mstile-150x150.png?v=2"> <meta name="msapplication-TileColor" content="#603cba"> <meta name="theme-color" content="#ffffff"> <link rel="alternate" type="application/rss+xml" title="Social Media Today - Latest News Feed" href="https://www.socialmediatoday.com/feeds/news/"/> <link rel="canonical" href="https://www.socialmediatoday.com/news/the-complete-elon-musktwitter-saga/626961/"/> <meta name="title" content="The Complete Elon Musk–Twitter Saga" /> <meta name="medium" content="news" /> <meta name="date" content="2022-11-02" /> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:domain" content="Social Media Today"> <meta name="twitter:site" content="@socialmedia2day"> <meta property="og:title" name="og:title" content="The Complete Elon Musk–Twitter Saga" /> <meta property="og:site_name" name="og:site_name" content="Social Media Today" /> <meta property="og:type" name="og:type" content="article" /> <meta name="article_date_original" content="Wednesday, November 02, 2022, 11:48 AM" /> <meta property="og:url" name="og:url" content="https://www.socialmediatoday.com/news/the-complete-elon-musktwitter-saga/626961/" /> <meta property="og:image" name="og:image" content="https://imgproxy.divecdn.com/thA30t7xpdSxy88Q-Ij2eYkbcbKy6C2i2XJCKo-WKiw/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbG9uX211c2sucG5n.webp" /> <meta property="og:description" name="og:description" content="For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins." /> <meta name="sailthru.date" content="2022-11-02T11:48:45" /> <meta name="sailthru.expire_date" content="2032-10-20T11:48:45" /> <meta name="sailthru.author" content="Andrew Hutchinson and Emma Wiltshire" /> <meta name="sailthru.image.full" content="https://imgproxy.divecdn.com/thA30t7xpdSxy88Q-Ij2eYkbcbKy6C2i2XJCKo-WKiw/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbG9uX211c2sucG5n.webp" />  <meta name="sailthru.image.thumb" content="https://imgproxy.divecdn.com/lVmR1wULjLL1tqQ5Tywj5j0sWlop0fGQGuIC4CdreZM/g:ce/rs:fit:106:60/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbG9uX211c2sucG5n.webp" />  <meta name="sailthru.description" content="For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. 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In that case // we don't need to set any segments. if (lytics_data && lytics_data.segments) { googletag.cmd.push(function() { googletag.pubads().setTargeting("LyticsSegments", lytics_data.segments); }); } }); function getUID(id) { window.dataLayer.push({'user_id': id}); }; jstag.getid(getUID); </script> <script type="text/javascript" src="/static/js/mailcheck.min.js?192616240919"></script> <script type="text/javascript" src="/static/js/dive_mailcheck.js?192616240919"></script> <script src="/static/js/app.js?040116120224"></script> <script type="text/javascript"> var divecounter_settings = {}; divecounter_settings.showSignupAd = true; </script> <script type="text/javascript" src="/static/js/divecounter.js?261616040423"></script> <script type="text/javascript"> // Special unbounce signup thing for google traffic. Test with ?test_unbounce in the URL // Note: divecounter must already be loaded. Only enabled on pages that would normally have signup ads // Note: showSignupAd is always off if prestitial is enabled! if ((typeof divecounter !== "undefined") && ($(window).width() > 640)) { var test_unbounce = (window.location.href.indexOf("?test_unbounce")>=0); var force_unbounce = (window.location.href.indexOf("signupbounce=1")>=0) || (window.location.href.indexOf("utm_campaign=Linked-HR")>=0) || (window.location.href.indexOf("utm_source=outbrain")>=0); if (test_unbounce || force_unbounce || (document.referrer.match(/^https?:\/\/(www\.google\.|news\.google\.|t\.co|twitter\.com|www\.facebook\.com)/i) && divecounter.getOption('showSignupAd') && divecounter.canShow(1,1)) ) { // dyanmically load ouibounce.js only on pages where its needed $.getScript("/static/js/ouibounce.min.js?102717100918", function(){ // Once ouibounce.js loads, call the script // We're reusing divecounter's modal instead of OuiBounce's modal code (that's why we pass it 'false') var _ouibounce = ouibounce(false, { aggressive: test_unbounce, // ignore cookie in test mode cookieName: '_viewedOuiBounce', // underscored cookies should be ignored by Varnish callback: function() { divecounter_open_ad(); } }); }); } // end should show unbounce } // end divecounter defined </script> <script type="text/javascript"> // Load analytics.js (universal analytics) first (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); // set all the variables that are per-session or per-visit ga( 'create', 'UA-3688358-1', 'auto', {'name': 'orig'}, {'siteSpeedSampleRate': 2} ); // Set the same variables for aggregate data profile ga( 'create', 'UA-19684343-45', 'auto', {'name': 'agg'}, {'siteSpeedSampleRate': 2} ); //GA.js for tracking outbound links function trackOutboundLink(link, category, action, redirect) { try{ ga('orig.send', 'event', category, action); } catch(err) {} try{ ga('agg.send', 'event', category, action); } catch(err) {} //Timer to prevent redirect before processing data - not necessary if opening tab in new window if(redirect){ setTimeout(function(){ document.location.href = link.href; }, 100); } } $(document).ready(function() { $(".outboundlink").click(function() { trackOutboundLink(this, 'outboundlink', this.link, this.target != '_blank'); }); }); ga("orig.set", { "dimension1": "Andrew Hutchinson, Emma Wiltshire", "dimension7": "Nov 02, 2022", "dimension8": "Social Media Updates, X (Twitter)", "dimension9": "", "dimension10": "20221102", "dimension11": "Tracker", }); ga("agg.set", { "dimension3": "Andrew Hutchinson, Emma Wiltshire", "dimension7": "Nov 02, 2022", "dimension5": "Social Media Updates, X (Twitter)", "dimension6": "", "dimension4": "20221102", "dimension8": "Tracker", "dimension11": "False", }); var diveSendPageviewEvent = true; if (diveSendPageviewEvent === true) { ga('orig.send', 'pageview'); ga('agg.send', 'pageview'); console.log('Queued sending of the pageview event to Google Analytics.'); } else { console.log('Sending the Google Analytics pageview event is disabled for this page.'); } // Actually track outbound links // Not sure if this is being used? var trackOutboundRegisterLink = function (url) { ga('agg.send', 'event', 'event_register', url, 'Registered for event', {'hitCallback': function () { document.location = url; } }); }; // Not sure if this is being used? var trackOutboundWebsiteLink = function (url) { // No need to manually change document.location; website opens in new tab ga('agg.send', 'event', 'event_website', url, 'Visited event site'); }; </script> <script type="module" src="/static/js/dist/googleAnalyticsHelper.bundle.js?081516261124" ></script> <script type="text/javascript"> function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } var script = document.createElement('script'); script.type = 'text/javascript'; script.async = true; script.addEventListener('load', function(e) { // we only pass the template this context variable on newsposts let informaData = false; informaData = {"canonicalUrl": "https://www.socialmediatoday.com/news/the-complete-elon-musktwitter-saga/626961/", "pageIsSponsored": false, "pageSponsor": "", "contentAuthor": "Andrew Hutchinson and Emma Wiltshire", "contentPubDate": "2022-11-02 11:48:45", "pageID": "newspost 626961", "pageTitle": "The Complete Elon Musk\u2013Twitter Saga", "pageType": null, "primaryTerm": "Social Media Updates, X (Twitter)", "secondaryTerm": ""}; if (window.IIRISTracker) { var sailthru_id = read_cookie('sailthru_hid'); if (sailthru_id.length > 56) { sailthru_id = sailthru_id.slice(32,56); } var notProduction = 'False' === 'True'; var domain = 'www.socialmediatoday.com'.split('.')[1]; // on non-prod environment, there is specific collector domain to send the data to. var cDomain = notProduction ? 'com-informa-prod1.mini.snplow.net' : 'c.' + domain + '.com' // removed .com previous line var cfg = { config: { td: {}, snowplow: { context: {} } } }; cfg.config.idsource = 'sailthruid'; cfg.config.snowplow.appId = domain; cfg.config.snowplow.cDomain = cDomain; cfg.config.td.lob = 'it'; cfg.config.td.domain = domain; cfg.config.snowplow.contentTagEnabled = !!informaData cfg.config.snowplow.context = informaData window.IIRISTracker.initConfig(cfg); window.IIRISTracker.setTrackingUID(sailthru_id); var irisEvt = new Event('trackerLoaded'); window.dispatchEvent(irisEvt); } else { window.addEventListener('trackerLoaded', function(evt) { if(window.IIRISTracker) { window.IIRISTracker.setTrackingUID(sailthru_id); } }); } }); script.src = 'https://static.iris.informa.com/widgets/v3.0/iris-t.js'; document.getElementsByTagName('head')[0].appendChild(script); </script> <script type="text/javascript"> jQuery.browser = {}; (function () { jQuery.browser.msie = false; jQuery.browser.version = 0; if (navigator.userAgent.match(/MSIE ([0-9]+)\./)) { jQuery.browser.msie = true; jQuery.browser.version = RegExp.$1; } })(); </script>  <script type="text/javascript" src="/static/js/jquery.simplemodal.divefork.min.js?093716120922"></script> <style> /* dynamic style overrides based on DB go here*/ </style> <meta name="sailthru.title" content="The Complete Elon Musk–Twitter Saga" /> <meta name="sailthru.post_type" content="Tracker" /> <meta name="sailthru.dive_awards" content="False" /> <meta name="sailthru.post_updated" content="False" /> <meta name="lytics:topics" content="Social Media Updates, X (Twitter)" /> <meta name="robots" content="max-image-preview:large"> <meta name="news_keywords" content="Social Media Updates,social-media-updates,X (Twitter),twitter"/> <style> .page-container.page-container { overflow: unset; } .menu-content-wrapper { overflow: hidden; } </style> <script data-cfasync="false" type="text/javascript" src="/static/js/prestitial.js?270116210524"></script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script src="/static/js/dist/signupDataGam.bundle.js?081516261124"></script> <script type="text/javascript" src="/static/js/dist/adTemplates.bundle.js?081516261124"></script> <script> var eventMethod = window.addEventListener ? "addEventListener" : "attachEvent"; var eventer = window[eventMethod]; var messageEvent = eventMethod == "attachEvent" ? "onmessage" : "message"; // Build the site_logos object to be later referenced in house ads const site_logos = {}; site_logos['diveapi'] = { domain: 'diveapi', site_name: "API Site", alt_text: "API Site logo", is_current_site: false, white: { png: "None", svg: "None", }, black: { png: "None", svg: "None", } }; site_logos['agriculturedive'] = { domain: 'agriculturedive', site_name: "Agriculture Dive", alt_text: "Agriculture Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.svg", } }; site_logos['automotivedive'] = { domain: 'automotivedive', site_name: "Automotive Dive", alt_text: "Automotive Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.svg", } }; site_logos['bankingdive'] = { domain: 'bankingdive', site_name: "Banking Dive", alt_text: "Banking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.svg", } }; site_logos['biopharmadive'] = { domain: 'biopharmadive', site_name: "BioPharma Dive", alt_text: "BioPharma Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.svg", } }; site_logos['cfo'] = { domain: 'cfo', site_name: "CFO.com", alt_text: "CFO.com logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", } }; site_logos['cfodive'] = { domain: 'cfodive', site_name: "CFO Dive", alt_text: "CFO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.svg", } }; site_logos['ciodive'] = { domain: 'ciodive', site_name: "CIO Dive", alt_text: "CIO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.svg", } }; site_logos['constructiondive'] = { domain: 'constructiondive', site_name: "Construction Dive", alt_text: "Construction Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.svg", } }; site_logos['cstoredive'] = { domain: 'cstoredive', site_name: "C-Store Dive", alt_text: "C-Store Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.svg", } }; site_logos['customerexperiencedive'] = { domain: 'customerexperiencedive', site_name: "CX Dive", alt_text: "CX Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.svg", } }; site_logos['cybersecuritydive'] = { domain: 'cybersecuritydive', site_name: "Cybersecurity Dive", alt_text: "Cybersecurity Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.svg", } }; site_logos['educationdive'] = { domain: 'educationdive', site_name: "Education Dive", alt_text: "Education Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.svg", } }; site_logos['esgdive'] = { domain: 'esgdive', site_name: "ESG Dive", alt_text: "ESG Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.svg", } }; site_logos['facilitiesdive'] = { domain: 'facilitiesdive', site_name: "Facilities Dive", alt_text: "Facilities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.svg", } }; site_logos['fashiondive'] = { domain: 'fashiondive', site_name: "Fashion Dive", alt_text: "Fashion Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.svg", } }; site_logos['fooddive'] = { domain: 'fooddive', site_name: "Food Dive", alt_text: "Food Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.svg", } }; site_logos['grocerydive'] = { domain: 'grocerydive', site_name: "Grocery Dive", alt_text: "Grocery Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.svg", } }; site_logos['healthcaredive'] = { domain: 'healthcaredive', site_name: "Healthcare Dive", alt_text: "Healthcare Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.svg", } }; site_logos['highereddive'] = { domain: 'highereddive', site_name: "Higher Ed Dive", alt_text: "Higher Ed Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.svg", } }; site_logos['hoteldive'] = { domain: 'hoteldive', site_name: "Hotel Dive", alt_text: "Hotel Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.svg", } }; site_logos['hrdive'] = { domain: 'hrdive', site_name: "HR Dive", alt_text: "HR Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.svg", } }; site_logos['k12dive'] = { domain: 'k12dive', site_name: "K-12 Dive", alt_text: "K-12 Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.svg", } }; site_logos['legaldive'] = { domain: 'legaldive', site_name: "Legal Dive", alt_text: "Legal Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.svg", } }; site_logos['manufacturingdive'] = { domain: 'manufacturingdive', site_name: "Manufacturing Dive", alt_text: "Manufacturing Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.svg", } }; site_logos['marketingdive'] = { domain: 'marketingdive', site_name: "Marketing Dive", alt_text: "Marketing Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg", } }; site_logos['medtechdive'] = { domain: 'medtechdive', site_name: "MedTech Dive", alt_text: "MedTech Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.svg", } }; site_logos['mobilemarketer'] = { domain: 'mobilemarketer', site_name: "Mobile Marketer", alt_text: "Mobile Marketer logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.svg", } }; site_logos['multifamilydive'] = { domain: 'multifamilydive', site_name: "Multifamily Dive", alt_text: "Multifamily Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.svg", } }; site_logos['packagingdive'] = { domain: 'packagingdive', site_name: "Packaging Dive", alt_text: "Packaging Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.svg", } }; site_logos['paymentsdive'] = { domain: 'paymentsdive', site_name: "Payments Dive", alt_text: "Payments Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.svg", } }; site_logos['pharmavoice'] = { domain: 'pharmavoice', site_name: "PharmaVoice", alt_text: "PharmaVoice logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.svg", } }; site_logos['proformative'] = { domain: 'proformative', site_name: "Proformative", alt_text: "Proformative logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.svg", } }; site_logos['restaurantdive'] = { domain: 'restaurantdive', site_name: "Restaurant Dive", alt_text: "Restaurant Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.svg", } }; site_logos['retaildive'] = { domain: 'retaildive', site_name: "Retail Dive", alt_text: "Retail Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.svg", } }; site_logos['smartcitiesdive'] = { domain: 'smartcitiesdive', site_name: "Smart Cities Dive", alt_text: "Smart Cities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.svg", } }; site_logos['socialmediatoday'] = { domain: 'socialmediatoday', site_name: "Social Media Today", alt_text: "Social Media Today logo", is_current_site: true, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg", } }; site_logos['supplychaindive'] = { domain: 'supplychaindive', site_name: "Supply Chain Dive", alt_text: "Supply Chain Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.svg", } }; site_logos['truckingdive'] = { domain: 'truckingdive', site_name: "Trucking Dive", alt_text: "Trucking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.svg", } }; site_logos['utilitydive'] = { domain: 'utilitydive', site_name: "Utility Dive", alt_text: "Utility Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.svg", } }; site_logos['wastedive'] = { domain: 'wastedive', site_name: "Waste Dive", alt_text: "Waste Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.svg", } }; // Get the dive domain and return the dive logo object, or null if it doesn't exist in site_logos function getDivesiteLogoObject(link_url, alt_domain='') { let dive_domain; // Split link URL on 'adurl=' and take what comes after as the ad url const ad_url = decodeURIComponent(link_url.split('adurl=')[1]); // Split on . to get an array of hostname segments const dive_domain_array = new URL(ad_url).hostname.split('.'); // Retrieve the second to last element of the hostname array, which should always be the domain dive_domain = dive_domain_array[dive_domain_array.length - 2] if (alt_domain) { // If alt_domain has been specified, normalize it. i.e. "HR Dive", "http://hrdive.com", etc. => "hrdive" // This will override the link url's domain. dive_domain = alt_domain.replace(/\s+/g, '').replace(/^(https?:\/\/)?(www\.)?|\.com.*|\?.*|#.*/gi, '').toLowerCase(); } // Return the site logos object for this domain if it exists, or null if it does not if (site_logos[dive_domain]) { return site_logos[dive_domain]; } else { // Fallback logo const url_prefix = "https://d12v9rtnomnebu.cloudfront.net/divesite/responsive_ad_assets/small_logos/"; return { domain: 'industrydive', site_name: 'Industry Dive', alt_text: 'Industry Dive logo', white: { svg: url_prefix + 'industrydive-small-white.svg', png: url_prefix + 'industrydive-small-white.png', }, black: { svg: url_prefix + 'industrydive-small-black.svg', png: url_prefix + 'industrydive-small-black.png', } } } } eventer(messageEvent, function (e) { var key = e.message ? "message" : "data"; var data = e[key]; var eventName = data.message || 'ignore'; if (eventName == 'adContentAvailable') { var $ad_element; $ad_element = $('div').filter('[data-container-ad-unit-id="' + data.adUnit + '-' + window.dfp_visibility + '"]'); $ad_element.hide() var nativeAdEditorialSelector = '.sidebar .hybrid-ad-wrapper .native-ad-editorial'; var nativeAdEditorialExists = $(nativeAdEditorialSelector).length > 0; if ( nativeAdEditorialExists ) { $(nativeAdEditorialSelector).closest('.hybrid-ad-wrapper').addClass('native-ad-editorial-sidebar-border'); } // Inline homepage ad $('.feed-item-ad .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Editorial native ad sidebar // NOTE: must go before inline native ad to ensure correct location added $('.sidebar .native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); // Editorial native ad inline $('.native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Sidebar ad $('.sidebar .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); } }, false); var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function () { var desktopWidth = 1024; if (window.innerWidth >= desktopWidth) { window.dfp_visibility = 'desktop'; } else { window.dfp_visibility = 'mobile'; } var dfpDisplayConfiguration = { "prestitialEnabled": true, "leaderboardEnabled": true, "sidebarAdsEnabled": true, "visibility": window.dfp_visibility }; if (window.dfp_visibility == 'desktop') { if (typeof prestitialAds == 'object' && prestitialAds.pageIsPrestitialEligible()) { googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayprestitial', [[500, 300], [640, 480]], 'paychekgoeshere').addService(googletag.pubads()); } if (dfpDisplayConfiguration.leaderboardEnabled) { googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayleaderboard', [[970, 180], [728, 90], [970, 90]], 'dfp-leaderboard-desktop').addService(googletag.pubads()); googletag.pubads().addEventListener('slotRenderEnded', function (event) { if ((event.slot.getAdUnitPath() === '/21662595662/socialmediatoday/socialmediatodayleaderboard' || event.slot.getAdUnitPath() === '/21662595662/socialmediatoday/socialmediatodayleaderboard') && !event.isEmpty ) { $(window).blur(function () { if (document.activeElement === $('#dfp-leaderboard-desktop iframe')[0] || document.activeElement === $('#dfp-leaderboard-desktop iframe')[0]) { try { localStorage.setItem('leaderboard_signup_path', document.location.pathname); } catch (e) { // local storage could not be available due to privacy settings or something } } }); } }); } if (dfpDisplayConfiguration.sidebarAdsEnabled) { googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid1', [[300, 250], 'fluid', [160, 600]], 'dfp-hybrid1-desktop').addService(googletag.pubads()); } googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodaythankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodaythankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-desktop').addService(googletag.pubads()); } else { googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid1', [[300, 250], 'fluid'], 'dfp-hybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodaythankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodaythankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-mobile').addService(googletag.pubads()); } googletag.pubads().setTargeting("topics", ["Social Media Updates","social-media-updates","X (Twitter)","twitter"]); if ((typeof divecounter !== "undefined") && (divecounter.getData().is_subscriber)) { googletag.pubads().setTargeting("is_subscriber", "yes"); } var site = window.location.host; googletag.pubads().setTargeting("site", site); var first_path = window.location.pathname.split( '/' )[1]; googletag.pubads().setTargeting("first_path", first_path); googletag.pubads().setTargeting("newspost_type", "Tracker"); googletag.pubads().setTargeting("articleID", "626961"); 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</script> <div class="search-overlay"></div> <div class="page-wrapper"> <div class="page-inner-wrapper" id="skip-link-target"> <article class="full-width"> <div class="full-width__header-and-body"> <div class="full-width__header">  <div class="printed-branding"> <span class="promoted-branded-copy">An article from</span> <img src="https://d12v9rtnomnebu.cloudfront.net/logo/printer_friendly/socialmediatoday.jpg" alt="site logo"> </div> <div class="full-width__header-text"> <div class=""> <div class="post-label-wrapper"> <span class="post-label post-label--medium">Tracker</span> </div> </div> <h1 class="display-heading-04 full-width__title">The Complete Elon Musk–Twitter Saga</h1> <div class="full-width-byline"> Published November 2, 2022 • <span class=""> By <a rel="author" href="/editors/adhutchinson/" class="analytics t-article-byline-author">Andrew Hutchinson</a> and <a rel="author" href="/editors/ewiltshire/" class="analytics t-article-byline-author">Emma Wiltshire</a> </span> </div> </div> <div class="full-width__header-image"> <figure class="inside_story"> <div class="figure_content article-hero-img"> <img class="" src="https://imgproxy.divecdn.com/2asIzkGdAXZCEEqXuaEEBOC3ncnL5Z9ipjluDOoXuIs/g:ce/rs:fill:1400:788:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbG9uX211c2sucG5n.webp" width="1400" height="788" srcset="https://imgproxy.divecdn.com/LYR453LmTWF13IWh4hXxOktLoug8Ngq15YnGOgbBjCo/g:ce/rs:fill:400:225:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbG9uX211c2sucG5n.webp 400w, https://imgproxy.divecdn.com/PWb_2vG2UuTCod2InLtc27lGd78D8SXFW9tx3PhoUDw/g:ce/rs:fill:800:450:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbG9uX211c2sucG5n.webp 800w, https://imgproxy.divecdn.com/2asIzkGdAXZCEEqXuaEEBOC3ncnL5Z9ipjluDOoXuIs/g:ce/rs:fill:1400:788:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbG9uX211c2sucG5n.webp 1400w, https://imgproxy.divecdn.com/OgLqLz0xVgxeLW_CPmdi2bBY6PzSFevKlrKjnw7MVew/g:ce/rs:fill:2000:1125:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbG9uX211c2sucG5n.webp 2000w" sizes="100vw" alt="Elon Musk" > </div> <figcaption class="inside_story_caption"> <span class="source_text"> Retrieved from <a href="https://commons.wikimedia.org/wiki/File:Elon_Musk_at_a_Press_Conference.jpg" target="_blank">Daniel Oberhaus/Wikimedia Commons</a> on April 18, 2022 </span> </figcaption> </figure> </div> </div> <div class="full-width__content-wrapper"> <div class=""> <div class="article-body "> <p><span><span><span><span><span><span>We began covering the Elon Musk-Twitter saga in April 2022 when Musk publicly announced his $44 billion hostile takeover of Twitter.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>For Musk and Twitter's (previous) board of directors, 2022 has been a long, drawn-out, legal battlefield. After months of publicly defacing Twitter, Musk was unsatisfied with his results and attempted to back out of the deal. Twitter responded by flipping the script, expecting Musk to pay up.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Now, the deal is done and the question becomes what Elon will do as CEO of Twitter? Will we see changes in the app? To the business? And how might these impact social media marketers?</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Be sure to check back to this tracker for regular updates to how the story continues to unfold.</span></span></span></span></span></span></p> </div> </div> <div id="inline-signup-html"> <div class="inline-signup"> <p class="inline-signup__copy">Keep up with the story. Subscribe to the Social Media Today free daily newsletter</p> <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_4037d6_email" class="email-input js-email-input"> <span class="screen-reader-text">Email:</span> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_4037d6_email"> </label> <input type="hidden" name="signup_box_location" value="inline"> <input type="hidden" name="signup_initial_url_path" value="/news/the-complete-elon-musktwitter-saga/626961/"> <input type="hidden" name="js_enabled" value="0" id="id_4037d6_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label><span class="screen-reader-text">Select user consent:</span></label> <input type="checkbox" name="user_consent" id="id_user_consent-inline" value="1" class="checkbox"/> <label for="id_user_consent-inline"> <span class="signup-user-consent_box"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </span> </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?081516261124" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> <div class="subscriber-demographics demographics-form" id="demographics-box-inline"></div> <script src="/static/js/subscriberDemographicsForm.js?302516180124"></script> <script> var siteName = 'Social Media Today' || null; if (siteName) { setupFormCallbackAndCreateFormIfSub(siteName, 'inline'); } </script> </div> </div> </div> <div > <div class="full-width__tracker"> <div class="message message--success"> Email submitted. <a href="https://divenewsletters.com/" target="_blank">Browse more newsletters</a> <img class="message__close" src="/static/img/components/messages/close.svg?353714160519" alt="close"> </div> <div class="row tracker t-width standard" id="tracker-container"> <div id="look-changes-implemented-elon-musk-twitter-time" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> Dec. 19, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> A Look at All the Changes Implemented by Elon Musk at Twitter in his Time as Chief Twit </div> <div class="share-link-component"> <button id="button_look-changes-implemented-elon-musk-twitter-time" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_look-changes-implemented-elon-musk-twitter-time" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p><span><span><span><span>It’s been just over 50 days since Elon Musk <a href="https://www.socialmediatoday.com/news/elon-musk-takes-control-of-twitter-cuts-several-execs/635197/">lugged a sink into Twitter HQ</a> for his first day in his new role as owner of the platform, and since then, we’ve seen various policy changes, staff cuts, exposes of internal documents, and more.</span></span></span></span></p> <p><span><span><span><span>But now, we may be at the end of the Elon as 'Chief Twit' experiment, with Musk tweeting out this poll on Sunday afternoon:</span></span></span></span></p> <div align=center><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Should I step down as head of Twitter? I will abide by the results of this poll.</p>— Elon Musk (@elonmusk) <a href="https://twitter.com/elonmusk/status/1604617643973124097?ref_src=twsrc%5Etfw">December 18, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div> <p><span><span><span><span>The results have not gone in Musk's favor, and he has, thus far, stuck to his word on abiding by poll results.</span></span></span></span></p> <p><span><span><span><span>Which begs the question, 'what has Elon actually done, in a policy sense, at Twitter?'</span></span></span></span></p> <p><span><span><span><span>Here’s an overview of all of the <a href="http://<a href:"https://www.socialmediatoday.com/news/How-Twitter-Has-Changed-Under-Elon-Musk/639041/">">major announcements and policy updates</a> that have been implemented thus far by Elon and his Twitter 2.0 team.</span></span></span></span></p> <p><strong>1. Paid verification</strong></p> <p>Musk’s first big announcement, of course, was his <a href="https://www.socialmediatoday.com/news/Twitter-Announces-Re-Launch-of-Paid-Verification-Plan/638481/">paid verification plan</a>, through which people will be able to pay $8 per month to get a blue checkmark, so they can digitally cosplay as celebrities in the app.</p> <p><strong>2. Account reinstatements</strong></p> <p>A big signal of his intentions to make Twitter more free and open was Musk’s announcement that he would <a href="https://www.socialmediatoday.com/news/Elon-Musk-Reinstates-Trumps-Twitter-Account/637005/">reinstate the profiles of users that had been previously banned from the app</a>. </p> <p><strong>3. Updating Twitter’s Rules and Regulations</strong></p> <p>As Twitter shared in <a href="https://www.socialmediatoday.com/news/twitter-says-that-its-moderation-policies-have-not-changed-in-light-of-musk/637662/">blog post on November 30th</a>:</p> <p><em>“None of our policies have changed. Our approach to policy enforcement will rely more heavily on de-amplification of violative content: freedom of speech, but not freedom of reach.”</em></p> <p><strong>4. No Doxxing</strong></p> <p>Elon Musk announced <a href="https://www.socialmediatoday.com/news/Twitter-Outlaws-Live-Location-Sharing/638890/">one significant policy shift</a>:</p> <p><em>“When someone shares an individual’s live location on Twitter, there is an increased risk of physical harm. Moving forward, we’ll remove Tweets that share this information, and accounts dedicated to sharing someone else’s live location will be suspended.”</em></p> <p><strong>5. Banning Links to Other Social Apps</strong></p> <p>Twitter also <a href="https://www.socialmediatoday.com/news/twitter-implements-new-rules-to-ban-links-to-other-social-platforms/639047/">banned links to selected competing social platforms</a> for a few hours on Sunday, before reversing course pretty quickly due to massive backlash.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="0" class="keep-reading-btn" style="display:none;" item-label="a-look-at-1"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="elon-musk-outlines-roadmap-twitter-20-new-slide-deck" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> Nov. 27, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck </div> <div class="share-link-component"> <button id="button_elon-musk-outlines-roadmap-twitter-20-new-slide-deck" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_elon-musk-outlines-roadmap-twitter-20-new-slide-deck" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div > <div class="tracker__body article-body truncate-max-height "> <p>Elon Musk has provided some more insight into his <a href="https://www.socialmediatoday.com/news/Elon-Musk-Shares-Roadmap-for-Twitter/637340/">evolving plan for Twitter</a>, which will now also see the company embark on a hiring push, after <a href="https://www.socialmediatoday.com/news/Musk-Cuts-Contract-Staff-at-Twitter-Outlines-New-Verification-Plan/636441/">firing 65% of its workforce</a>, in order to get in more development and engineering talent to help realize Musk’s grand vision.</p> <p>And with that, Musk has put together <a href="https://twitter.com/elonmusk/status/1596718851097755648?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1596718851097755648%7Ctwgr%5E22c53bd17ba79fb91605486fc27ddf6d412159c4%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.businessinsider.com%2Felon-musk-twitter-2-slides-signups-active-minutes-record-high-2022-11">a new pitch deck</a>, which aims to clarify his current plans.</p> <h3 class="standard-heading">Twitter 2.0 — Slide Deck</h3> <p>The first few slides share noteworthy stats, such as:</p> <ul> <li>New account sign-ups are at an all-time high, with the chart going back to 2014.</li> <li>Daily user activity (time-spent on the app) is at an all-time high. The average Twitter user is now spending 31.5 minutes per day in the app.</li> <li>Although this statistic is quite vague, Musk shares a chart showing that hate speech impressions are on the decline.</li> </ul> <p>Musk then shares a roadmap for Twitter 2.0, highlighting his main areas of focus. These slides are quite vague, sharing minimal information about the actual plans moving forward, but we are at least able to see, generally, what Musk and his team are now working on.</p> <ul> <li>Advertising as Entertainment</li> <li>Video</li> <li>Encrypted DMs</li> <li>Longform Tweets</li> <li>Relaunch Blue Verification</li> <li>Payments</li> </ul> <p><em>Check out the <a href="https://www.socialmediatoday.com/news/Elon-Musk-Shares-Roadmap-for-Twitter/637340/">full article</a> for further insights and analysis.</em></p> </div> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div class="row tracker-ad-placement" data-priority="1"> <div class="large-12 columns"> <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/socialmediatoday/socialmediatodayhybrid1-mobile"></div> <div id='dfp-hybrid1-mobile'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-hybrid1-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/socialmediatoday/socialmediatodayhybrid1'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-mobile'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/socialmediatoday/socialmediatodayhybrid1-desktop"></div> <div id='dfp-hybrid1-desktop'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid1-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/socialmediatoday/socialmediatodayhybrid1'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> </div> </div> <div id="elon-musk-outlines-new-alternate-color-checkmarks-clarify-verification" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> Nov. 25, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Elon Musk Outlines New, Alternate Color Checkmarks to Clarify Verification </div> <div class="share-link-component"> <button id="button_elon-musk-outlines-new-alternate-color-checkmarks-clarify-verification" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_elon-musk-outlines-new-alternate-color-checkmarks-clarify-verification" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Elon Musk has revealed <a href="https://twitter.com/elonmusk/status/1596053664338440192">more details</a> of the coming revamp of Twitter’s <a href="https://www.socialmediatoday.com/news/Musk-Outlines-8-dollar-Per-Month-Twitter-Blue-Including-Verification/635491/">$8 verification program</a>, which was initially launched three weeks back, but then <a href="https://www.socialmediatoday.com/news/Elon-Musk-Says-New-Twitter-Verification-Program-Will-Resume-Shortly/636665/">pulled from live production</a> due to a raft of impersonations, which caused significant confusion in the app.</p> <p>The $8 verification program, while only available to some users for a short amount of time, immediately caused significant issues for Twitter and its partners. In response, Elon and Co. immediately halted this test in order to revise and re-shape the program in a more brand-safe, user-friendly way.</p> <p>Now, Musk has revealed more details as to exactly how the <a href="https://www.socialmediatoday.com/news/Elon-Musk-Outlines-New-Alternate-Color-Verification-Checkmarks/637338/">updated $8 verification plan</a> will work moving forward. The updated verification plan will launch on Friday next week (12/2).</p> <h3 class="standard-heading">Gold, Gray and Blue Checkmarks</h3> <p>As per <a href="https://twitter.com/elonmusk/status/1596053664338440192">Musk</a>: <em>“Gold check for companies, gray check for government, blue for individuals (celebrity or not)”</em></p> <p>First, to limit the potential of misrepresentation of corporate and government accounts, Musk says that those profiles will now get a different colored checkmark, which will ensure that people can’t just buy a blue tick and then pretend to be Coca-Cola for example. The updated gold checkmark will ideally limit the potential for future users to do the same, because they won’t be able to buy the official gold tick – though there will be a period of adjustment and education on such for users.</p> <h3 class="standard-heading">Manual Verification</h3> <p><em>“All verified accounts will be manually authenticated before check activates. Painful, but necessary.”</em></p> <p>Unfortunately, this approach will still require manual checking, as Twitter can’t know for sure that it’s a brand or government account without some kind of confirmation. Initially, Twitter has thus far opted to avoid any kind of manual confirmation in this new process, due to the additional labor requirement, but now, Musk says that this will be integrated into the updated process.</p> <p>So, like, a lot of manual monitoring, with a lot less staff.</p> <h3 class="standard-heading">Blue Checkmark Update</h3> <p><em>“All verified individual humans will have same blue check, as boundary of what constitutes ‘notable’ is otherwise too subjective.”</em></p> <p>As for the traditional blue checkmarks, there’ll be no differentiation between those who’ve been given the marker, and those who’ve paid for it.</p> <p>This is true— there are a lot of blue checkmarks on random accounts, and it has been a confusing system. But at the same time, there are also a lot of high-profile individuals who could be at risk of impersonation under this system – which, incidentally, is why the blue ticks were introduced in the first place (in 2009, an <a href="https://techcrunch.com/2009/06/04/hey-there-tony-la-russa-is-suing-twitter/">MLB star sued Twitter</a> for allowing a scammer to use his likeness to dupe people in the app).</p> <h3 class="standard-heading">Tiny Logo for Leaders and Spokespeople</h3> <p><em>“Individuals can have secondary tiny logo showing they belong to an org if verified as such by that org.”</em></p> <p>So an additional qualifier for spokespeople, CEOs and journalists, as another measure to avoid impersonation. The updated elements will certainly lessen the scope for scam activity, but still, they do also introduce a level of risk.</p> <p>We still don't have enough evidence to suggest that enough users will sign up to Elon’s $8 per month checkmark plan to make it worthwhile for the company to run, as either a revenue or verification pathway. Just <a href="https://www.socialmediatoday.com/news/Snapchat-unveils-new-additions-snapchat-plus/634550/">0.41% of Snapchat users pay for Snapchat+</a>, a fraction of LinkedIn users <a href="https://www.quora.com/How-many-individuals-pay-for-premium-accounts-on-LinkedIn">pony up for Premium</a>, while Meta concluded long ago that <a href="https://techcrunch.com/2018/04/15/would-it-make-us-love-or-hate-ads/">charging users was no where near as lucrative as serving a bigger audience more ads</a>.</p> <p>These new measures do counter some of the issues that the initial version of Musk’s $8 verification program introduced, but then again, they could also avoid them entirely by revising the current blue check system, as opposed to simply letting people pay for the marker.</p> <p>But regardless, Musk is determined to push ahead, and find out for himself either way.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="2" class="keep-reading-btn" style="display:none;" item-label="elon-musk-outlines-3"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="twitter-making-branded-likes-available-advertisers-app" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> Nov. 22, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Twitter Making ‘Branded Likes’ Available to All Advertisers in the App </div> <div class="share-link-component"> <button id="button_twitter-making-branded-likes-available-advertisers-app" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_twitter-making-branded-likes-available-advertisers-app" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Twitter has announced that it will launch its <a href="https://www.socialmediatoday.com/news/twitter-making-branded-likes-available-to-all-advertisers-in-the-app/625933/">Branded Likes ad option</a> to all advertisers from next week, which will enable brands to create custom Like animations for their tweets to help improve engagement in the app.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="3" class="keep-reading-btn" style="display:none;" item-label="twitter-making-branded-4"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="twitter-shaky-ground-staff-exit-app-reducing-platform" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> Nov. 18, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Twitter on Shaky Ground as More Staff Exit the App, Reducing the Platform to a Skeleton Crew </div> <div class="share-link-component"> <button id="button_twitter-shaky-ground-staff-exit-app-reducing-platform" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_twitter-shaky-ground-staff-exit-app-reducing-platform" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Yes, Twitter could well be on its last legs, or at least, it could be on the brink of significant outages, after Musk called on the app’s remaining staff to commit to <a href="https://edition.cnn.com/2022/11/17/tech/twitter-employees-ultimatum-deadline/index.html">‘extremely hardcore’ working conditions</a>, or leave the company with three months’ pay. Apparently, some 75% of them decided the latter was a better option.</p> <p>A quick summary of the current Twitter staffing situation:</p> <ul> <li>In September, before Elon Musk took over at the app, Twitter, reportedly, had <a href="https://edition.cnn.com/2022/11/03/tech/twitter-layoffs/index.html#:~:text=Twitter%20had%20about%207%2C500%20workers,fund%20his%20%2444%20billion%20acquisition.">around 7,500 staff in total</a></li> <li>Musk initially <a href="https://www.socialmediatoday.com/news/elon-musk-takes-control-of-twitter-cuts-several-execs/635197/">cut Twitter’s top execs</a>, on his first day at the helm of the app, then, just days later, Musk culled <a href="https://www.socialmediatoday.com/news/Elon-Musk-Cuts-Jobs-at-Twitter/635848/">around 50% of the company’s staff</a> as a cost-saving measure, taking it to approximately 3,700 staff</li> <li>At that time, many exiting employees said that the cuts were not thought–through, with entire, critical departments culled, and Twitter’s international teams, in particular, reduced to almost nothing. Reports also suggested that Musk’s transition team was forced to ask some key staff to return as a result of the hasty action</li> <li>On Wednesday this week, Musk <a href="https://edition.cnn.com/2022/11/16/tech/elon-musk-email-ultimatum-twitter">sent an email to the remaining Twitter staff</a> which explained that they would need to commit to ’working long hours at high intensity’, on whatever projects Musk decided to pursue. There was no roadmap provided, no plan, just a requested commitment to ‘extremely hardcore’ work - or they could leave with three months’ pay. Workers had till 5pm Thursday to either accept these conditions or resign.</li> <li>At the 5pm Thursday deadline, around 75% of Twitter’s remaining workforce had reportedly decided <a href="https://twitter.com/kyliebytes/status/1593391167718113280">not to accept Musk’s offer</a>, which has now reduced the staff headcount to 900 people in total.</li> </ul> <p>So we’ve gone from 7,500 to 900 – a 88% total reduction in Twitter staff since Musk took the reigns. Which, as noted, has left many speculating that the app cannot keep running at such a reduced capacity. Some are suggesting that internal systems are already breaking, with no one there to monitor them, while any significant increase in activity – like, say, the World Cup next week – could break the app. </p> <p>It’s impossible to know exactly what may or may not happen, but an 88% reduction in staff has to have some impact.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="4" class="keep-reading-btn" style="display:none;" item-label="twitter-on-shaky-5"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="elon-meets-advertisers-calm-concerns-twitter-reformation-co" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> Nov. 9, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Elon Meets with Advertisers to Calm Concerns, as his Twitter Reformation Continues to Unfold </div> <div class="share-link-component"> <button id="button_elon-meets-advertisers-calm-concerns-twitter-reformation-co" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_elon-meets-advertisers-calm-concerns-twitter-reformation-co" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Another day in the wacky world of Elon Musk’s Twitter, and today, Elon has both killed off a plan to <a href="https://twitter.com/TwitterSupport/status/1590471013154050048">add a secondary, ‘official’ gray tick</a>, to complement the blue checkmark for certain Twitter accounts, while he also <a href="https://www.bloomberg.com/news/articles/2022-11-09/musk-encourages-rival-automakers-to-keep-advertising-on-twitter#xj4y7vzkg">met with key advertisers</a> in an effort to calm their concerns about the future direction of the app.</p> <p>Honestly, it must be exhausting for Elon to go back and forth so often, but I also think that we’re now starting to get a better understanding of the process here, the method behind the perceived madness of his approach. That this is, actually, <a href="https://www.socialmediatoday.com/news/Elon-Musk-Meets-with-Twitter-Advertisers-to-Calm-Concerns/636214/">all part of a plan</a>, no matter how misguided that plan may seem.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="5" class="keep-reading-btn" style="display:none;" item-label="elon-meets-with-6"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div class="row tracker-ad-placement" data-priority="2"> <div class="large-12 columns"> <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/socialmediatoday/socialmediatodayhybrid2-mobile"></div> <div id='dfp-hybrid2-mobile'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-hybrid2-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/socialmediatoday/socialmediatodayhybrid2'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-mobile'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/socialmediatoday/socialmediatodayhybrid2-desktop"></div> <div id='dfp-hybrid2-desktop'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid2-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/socialmediatoday/socialmediatodayhybrid2'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> </div> </div> <div id="twitter-culls-around-50-staff-part-elon-musks-reformation-pl" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> Nov. 4, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Twitter Culls Around 50% of its Staff as Part of Elon Musk’s Reformation Plan </div> <div class="share-link-component"> <button id="button_twitter-culls-around-50-staff-part-elon-musks-reformation-pl" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_twitter-culls-around-50-staff-part-elon-musks-reformation-pl" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Elon Musk held true to his word on staff cuts at Twitter, with the company eliminating, reportedly, <a href="https://twitter.com/alexeheath/status/1588610220405985280">around 50% of its entire workforce</a>, as it works to rationalize the business.</p> <p>The Twitter transition team <a href="https://www.washingtonpost.com/technology/2022/11/03/elon-musk-twitter-layoffs/">informed staff</a> that they would receive an email today that would let them know whether they still have a job or not. And while there are no official numbers as yet, internal managers have pegged the cull at around 50% of staff, with many long-serving experienced Tweeps bidding farewell via tweet.</p> <p>News of the coming staff cull first broke at around <a href="https://twitter.com/KurtWagner8/status/1587960063959789568">8pm ET Wednesday</a>, with <a href="https://www.theverge.com/2022/11/2/23437835/elon-musk-is-meeting-with-advisors-to-review-twitters-layoff-plan">leaked internal conversations</a> and notes suggesting that Twitter’s transition management team would be looking to cut around half of the company’s <a href="https://au.finance.yahoo.com/news/musk-tells-twitter-employees-doesn-022937192.html">7,500 roles</a> in order to reduce costs, as part of a broader effort to return the company to profitability.</p> <p>Musk repeatedly highlighted the potential of job cuts in his presentations to potential investment partners, as he sought funding for his Twitter acquisition. One document that he showed to potential investors <a href="https://www.socialmediatoday.com/news/musk-plans-to-increase-twitters-user-base-by-almost-200-over-the-next-thr/623376/">back in May</a> noted that Musk would look cut around 1,000 staff on day one of his takeover at the app. Musk did also note that Twitter would eventually look to bring in more staff once again, adding back over 2,700 employees by 2025, in line with platform growth.</p> <p>It’s a sad day for the app, especially for staff that have been busting their asses this week in a bid to impress their new owner, in the hopes of saving their jobs. </p> <p><strong>Additional updates:</strong></p> <ul> <li>Twitter has <a href="https://twitter.com/TwitterDev/status/1587946525245816832">canceled</a> its <a href="https://www.socialmediatoday.com/news/twitter-announces-the-re-launch-of-its-chirp-developer-conference/625830/">Chirp developer conference</a> (originally scheduled for November 16th).</li> <li>Twitter’s also <a href="https://www.platformer.news/p/inside-twitters-product-roadmap-under?post_id=82372028">shutting down its newsletter offering</a>, which incorporated Revue, the newsletter platform that it <a href="https://www.socialmediatoday.com/news/twitter-officially-launches-integration-of-revue-newsletter-subscriptions-d/605310/">acquired last year</a>.</li> </ul> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="6" class="keep-reading-btn" style="display:none;" item-label="twitter-culls-around-7"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="musk-outlines-new-8-per-month-twitter-blue-package-including-verification" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> Nov. 1, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Musk Outlines New $8 Per Month Twitter Blue Package, Including Verification Ticks For All </div> <div class="share-link-component"> <button id="button_musk-outlines-new-8-per-month-twitter-blue-package-including-verification" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_musk-outlines-new-8-per-month-twitter-blue-package-including-verification" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>It seems that Elon Musk wasn’t trolling when he <a href="https://www.socialmediatoday.com/news/Musk-Looks-to-Revamp-Subscriptions-Bring-Back-Vine/635372/">suggested charging $20 per month for a blue verified tick</a>.</p> <p>As per Musk’s <a href="https://twitter.com/elonmusk/status/1587498907336118274">most recent tweets</a> on his reformation of the platform, Musk now says that they’re planning to offer verification ticks to all users for $8 per month, to combat the class divide in the app.</p> <p>Taking on the class divide by charging people $96 per year to highlight the amount of expendable income that they have is a fairly odd take, but I guess, when you’re worth $223 billion, everything is cheap, right?</p> <p>But that’s not all. If you are willing to pay for this new, $8 per month, verification tier of Twitter Blue, <a href="https://twitter.com/elonmusk/status/1587500060853424129">you’ll also get</a>:</p> <ul> <li>Priority in replies, mentions and search</li> <li>Ability to post long video and audio</li> <li>Half as many ads</li> <li>Paywall bypass for selected publishers</li> </ul> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="7" class="keep-reading-btn" style="display:none;" item-label="musk-outlines-new-8"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="musk-looks-revamp-subscriptions-considers-bringing-back-vine-first" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> Oct. 31, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Musk Looks to Revamp Subscriptions, Considers Bringing Back Vine in First Twitter Moves </div> <div class="share-link-component"> <button id="button_musk-looks-revamp-subscriptions-considers-bringing-back-vine-first" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_musk-looks-revamp-subscriptions-considers-bringing-back-vine-first" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Between Elon Musk trying to speed-run social platform management, and his tendency to say a lot of things, then deny them at a later stage, it’s difficult to know exactly what’s going on in Twitter HQ right now, and how exactly Musk and his newly assembled Twitter transition team are going to change the platform.</p> <p>Here’s <a href="https://www.socialmediatoday.com/news/Musk-Looks-to-Revamp-Subscriptions-Bring-Back-Vine/635372/">a quick round-up</a> of what may or may not be happening at Twitter right now:</p> <h4><strong>Subscription Updates</strong></h4> <p>As we’ve already covered, Musk is focused on re-vamping Twitter subscription offering, as he pushes to generate 50% of Twitter’s revenue intake from subscribers, reducing the app’s reliance on ads.</p> <p>Musk is reportedly considering:</p> <ul> <li>Charging users for verification ticks (and <a href="https://twitter.com/CaseyNewton/status/1586825955871318016">charging verified users to keep theirs</a>)</li> <li><a href="https://twitter.com/elonmusk/status/1521630589710872576">Charging businesses</a> to use the platform</li> <li>Enhancing exposure for <a href="https://twitter.com/alexeheath/status/1586967466990718977">verified profiles</a> to entice sign-ups</li> <li>Adding new verification options for ‘real humans’</li> </ul> <h4><strong>Staff reductions</strong></h4> <p>Despite Musk denying reports that he would look to <a href="https://www.socialmediatoday.com/news/Musk-Plans-Massive-Staff-Cuts-at-Twitter/634663/">cut 75% of Twitter’s staff straight up</a>, he is indeed looking to make significant headcount reductions, and quickly, as part of cost rationalization at the company.</p> <h4><strong>The return of Vine?</strong></h4> <p>This seems like a troll, but Elon seems to be considering bringing Vine back from the dead, in order to directly compete with TikTok.</p> <h4><strong>CFIUS review of Twitter deal</strong></h4> <p>On another front, the Musk/Twitter deal could be set to come under more scrutiny, with US Senator Chris Murphy calling on the Committee on Foreign Investment (CFIUS) to <a href="https://twitter.com/ChrisMurphyCT/status/1587091081920929796">analyze the role that Saudi Prince Alwaleed bin Talal has played</a> in funding Musk’s Twitter acquisition, and what that means for the company moving forward.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="8" class="keep-reading-btn" style="display:none;" item-label="musk-looks-to-9"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="musk-cuts-staff-de-lists-twitter-stock-exchange-day-1-chief" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> Oct. 29, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Musk Cuts Staff, De-Lists Twitter from the Stock Exchange on Day 1 as Chief </div> <div class="share-link-component"> <button id="button_musk-cuts-staff-de-lists-twitter-stock-exchange-day-1-chief" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_musk-cuts-staff-de-lists-twitter-stock-exchange-day-1-chief" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>So, Elon Musk is now the ‘<a href="https://www.socialmediatoday.com/news/Musk-Cuts-Staff-De-Lists-Twitter-from-Stock-Exchange/635270/">Chief Twit</a>’ as he says, with the billionaire taking ownership of the platform <a href="https://www.socialmediatoday.com/news/elon-musk-takes-control-of-twitter-cuts-several-execs/635197/">late Thursday</a>, and for now at least, appointing himself as interim CEO. Whether he stays on as chief, or appoints somebody else to that role, remains to be seen, but thus far, it does appear as though Musk plans to take a hands-on role in re-aligning the app in his vision. </p> <p>Musk’s first order of business was to <a href="https://www.socialmediatoday.com/news/elon-musk-takes-control-of-twitter-cuts-several-execs/635197/">fire several top execs</a>. The loss of so much experience will hurt the company, no doubt. But Musk has an alternative view on what Twitter should be, so they were unlikely to ever see eye-to-eye anyway. And the departing execs will take home millions in payouts, which should soften the blow, before they’re re-appointed at another tech firm in similar roles.</p> <p>Musk’s second key order of business is to take Twitter private. Thus, Twitter will no longer be a listed entity, and will no longer have to provide performance updates. Some details will still be available, but they won’t be officially reported every quarter.</p> <p>De-listing will also see the dissolution of Twitter’s current board of directors, with Musk to appoint a new board at some stage. Who he appoints here could also point to his future plans, which, again, remain relatively vague, outside of a few key hints.</p> <p>To recap, Musk has said, or at least implied, that his priorities will be:</p> <ul> <li>Eliminating bots</li> <li>Expanding the rules around what users can say in the app (within the law)</li> <li>Open sourcing feed algorithms</li> <li>Increasing paying subscribers</li> </ul> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="9" class="keep-reading-btn" style="display:none;" item-label="musk-cuts-staff-10"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div class="row tracker-ad-placement" data-priority="3"> <div class="large-12 columms"> <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/socialmediatoday/socialmediatodayhybrid3-mobile"></div> <div id='dfp-hybrid3-mobile'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-hybrid3-mobile'); 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googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/socialmediatoday/socialmediatodayhybrid3'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> </div> </div> <div id="elon-musk-takes-control-twitter-cuts-several-execs" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> Oct. 28, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Elon Musk Takes Control of Twitter, Cuts Several Execs </div> <div class="share-link-component"> <button id="button_elon-musk-takes-control-twitter-cuts-several-execs" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_elon-musk-takes-control-twitter-cuts-several-execs" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>The <a href="https://www.socialmediatoday.com/news/elon-musk-takes-control-of-twitter-cuts-several-execs/635197/">Elon Musk era at Twitter has begun</a>, with Musk’s $44 billion takeover of the company finally <a href="https://www.washingtonpost.com/technology/2022/10/27/twitter-elon-musk/">closing late Thursday night</a>.</p> <p>And Musk wasted no time getting to work, firing several top execs, including CEO Parag Agrawal, chief financial officer Ned Segal, and the platform’s head of legal policy, trust, and safety Vijaya Gadde.</p> <p>As per <a href="https://www.washingtonpost.com/technology/2022/10/27/twitter-elon-musk/">The Washington Post</a>:</p> <p><em>“</em><em>The three top Twitter executives were hastily shuttled from the building, the people said.”</em></p> <p>The New York Times has <a href="https://www.nytimes.com/2022/10/27/technology/musk-said-to-begin-firing-twitters-top-executives.html">reported</a> that general counsel Sean Edgett has also been informed that his services are no longer needed.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="10" class="keep-reading-btn" style="display:none;" item-label="elon-musk-takes-11"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="musk-looks-reassure-advertisers-ahead-twitter-takeover-outlines-elem" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> Oct. 27, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Musk Looks to Reassure Advertisers Ahead of Twitter Takeover, Outlines Elements of His Plan </div> <div class="share-link-component"> <button id="button_musk-looks-reassure-advertisers-ahead-twitter-takeover-outlines-elem" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_musk-looks-reassure-advertisers-ahead-twitter-takeover-outlines-elem" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>As he prepares for the next stage of his Twitter takeover, which looks set to be <a href="https://www.socialmediatoday.com/news/Elon-Musk-Plans-to-Close-Twitter-Deal-by-Friday/634948/">finalized this week</a>, Elon Musk has <a href="https://twitter.com/elonmusk/status/1585619322239561728/photo/1">released a new statement</a> on his intentions for the platform, and the impact that it will have on advertisers, who’ve been justifiably concerned about Musk’s vision for the app.</p> <p>Musk has said that he will look to remove ads from the platform entirely, which would re-shape a lot of marketing approaches at many brands. But now, after <a href="https://twitter.com/elonmusk/status/1585341984679469056">visiting Twitter HQ</a>, and with $44 billion about to be debited from his account, Musk has changed his mind on this. Musk is now saying that he actually wants to make Twitter ‘the most respected advertising platform in the world’.</p> <p>Read more on Musk’s plans for Twitter <a href="https://www.socialmediatoday.com/news/Musk-Seeks-Reassure-Advertisers-Ahead-of-Twitter-Takeover/635176/">here.</a></p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="11" class="keep-reading-btn" style="display:none;" item-label="musk-looks-to-12"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="musk-reissues-original-twitter-offer-bid-avoid-court-battle" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> Oct. 4, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Musk Reissues Original Twitter Offer in Bid to Avoid Court Battle </div> <div class="share-link-component"> <button id="button_musk-reissues-original-twitter-offer-bid-avoid-court-battle" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_musk-reissues-original-twitter-offer-bid-avoid-court-battle" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>It looks like <a href="https://www.socialmediatoday.com/news/Musk-Re-Issues-Twitter-Takeover-Bid-to-Avoid-Court-Battle/633322/">Elon Musk is going to take over Twitter</a> after all.</p> <p>Fresh off of outlining <a href="https://twitter.com/elonmusk/status/1576969255031296000">his solution for the Russia-Ukraine crisis</a>, via, of course, tweet, then complaining, once again, about how the platform is <a href="https://twitter.com/elonmusk/status/1576979962938081295">riddled with bots</a>, the billionaire has reportedly <a href="https://www.bloomberg.com/news/articles/2022-10-04/musk-proposes-to-proceed-with-twitter-deal-at-54-20-a-share?leadSource=uverify%20wall">sent a letter to Twitter management</a> proposing that they avoid the coming courtroom battle over his attempt to pull out of his takeover deal, and that Twitter accept his offer, at the original, agreed price of $54.20 per share.</p> <p>Musk has reportedly offered to end all litigation, and avoid a messy courtroom drama, by going back to his original plan, which would see Musk become Tweeter-in-Chief, and end months of public back-and-forth between the two parties.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="12" class="keep-reading-btn" style="display:none;" item-label="musk-reissues-original-13"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="elon-musk-twitter-takeover-went-wrong-infographic" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> Sept. 21, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> How the Elon Musk Twitter Takeover Went Wrong [Infographic] </div> <div class="share-link-component"> <button id="button_elon-musk-twitter-takeover-went-wrong-infographic" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_elon-musk-twitter-takeover-went-wrong-infographic" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>The Twitter/Elon Musk saga has certainly gotten messy. </p> <p>After starting out with such promise, with the electric car, space travel revolutionary Musk pledging to <a href="https://www.socialmediatoday.com/news/twitter-board-agrees-to-44-billion-sale-to-elon-musk/622648/">buy Twitter for $44 billion</a> to save the platform, and free speech more broadly, the negotiations crumbled pretty fast, with Musk eventually accusing Twitter’s executives of withholding information, lying to the public, misleading investors, and a lot more.</p> <p>The case is now headed to court, with Twitter looking to hold Elon to his original offer, while Musk tries to wriggle out of the deal, claiming that the platform is so riddled with bots that it’s not worth what he originally thought.</p> <p><a href="https://www.socialmediatoday.com/news/how-the-elon-musk-twitter-takeover-went-wrong-infographic/632403/">Check out the infographic here.</a></p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="13" class="keep-reading-btn" style="display:none;" item-label="how-the-elon-14"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="musk-gains-data-twitters-bot-presence-dorsey-weighs-twitter" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> Aug. 26, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Musk Gains More Data on Twitter’s Bot Presence, Dorsey Weighs in on Twitter’s Current State </div> <div class="share-link-component"> <button id="button_musk-gains-data-twitters-bot-presence-dorsey-weighs-twitter" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_musk-gains-data-twitters-bot-presence-dorsey-weighs-twitter" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Musk and Twitter are now in the evidence-gathering stage as the two teams prepare for trial. </p> <p>This week, Musk and Co. <a href="https://www.socialmediatoday.com/news/musk-gains-more-data-on-twitters-bot-presence-dorsey-weighs-in-on-twitter/630655/">had a small win</a> with former Twitter Security chief, Peter ‘Mudge’ Zatko, leveling a range of accusations against the company, including the suggestion that Twitter has indeed deliberately lied about the presence of bots and spam in the app.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="14" class="keep-reading-btn" style="display:none;" item-label="musk-gains-more-15"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="former-twitter-security-chief-accuses-company-misleading-behavior-ar" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> Aug. 23, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Former Twitter Security Chief Accuses the Company of Misleading Behavior Around Bots, Data Security and More </div> <div class="share-link-component"> <button id="button_former-twitter-security-chief-accuses-company-misleading-behavior-ar" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_former-twitter-security-chief-accuses-company-misleading-behavior-ar" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Twitter’s nightmare 2022 continues to get worse, with former security advisor Peter Zatko, also known as ‘Mudge’, <a href="https://www.socialmediatoday.com/news/former-twitter-security-chief-accuses-the-company-of-misleading-behavior-ar/630330/">leveling a range of allegations</a> against his former employer, including the suggestion that Twitter executives deceived federal regulators, deliberately mislead the company’s<strong> </strong>own board, and in a more immediately pressing element, lied about the presence of bots and spam on the service.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="15" class="keep-reading-btn" style="display:none;" item-label="former-twitter-security-16"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="twitter-sees-first-win-legal-case-elon-musk" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> July 19, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Twitter Sees First Win in Legal Case Against Elon Musk </div> <div class="share-link-component"> <button id="button_twitter-sees-first-win-legal-case-elon-musk" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_twitter-sees-first-win-legal-case-elon-musk" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>It’s now up to the court to decide whether Musk can exit this $44 billion deal with Twitter.</p> <p>The most recent update shows <a href="https://www.socialmediatoday.com/news/twitter-sees-first-win-in-legal-case-against-elon-musk-as-musk-looks-to-ex/627632/">Delaware’s Court of Chancery ruling in Twitter’s favor</a> for an expedited trial in the Musk acquisition case, with Musk and Co. given just five days to present their argument as to why Musk should be allowed to pull out of the deal.</p> <p>The case has been scheduled for October, although Musk’s legal team had sought to extend the length of the trial, arguing that it needs more time to review the data required, and that Twitter is seeking to obfuscate its figures on fake and spam accounts by expediting the timeline, which Musk’s team says is the key reason for pulling out of the deal.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="16" class="keep-reading-btn" style="display:none;" item-label="twitter-sees-first-17"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="twitters-legal-team-acts-force-musk-completing-acquisition-dea" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> July 12, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Twitter’s Legal Team Acts to Force Musk Into Completing the Acquisition Deal </div> <div class="share-link-component"> <button id="button_twitters-legal-team-acts-force-musk-completing-acquisition-dea" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_twitters-legal-team-acts-force-musk-completing-acquisition-dea" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>In response to Elon Musk’s most recent decision to terminate his $44 billion takeover offer for the app, Twitter has <a href="https://www.socialmediatoday.com/news/twitters-legal-team-unleashes-on-elon-musk-as-it-moves-to-force-musk-to-c/627130/">officially launched legal action</a> to counter Musk’s efforts. </p> <p>According to Musk, Twitter failed to provide him and his team with adequate data to prove its usage claims, and other significant elements. But Twitter has now responded saying that Musk can’t exit the deal, due to recent actions and public disclosures in which Musk acted in violation of the original agreement.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="17" class="keep-reading-btn" style="display:none;" item-label="twitters-legal-team-18"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="elon-musk-officially-seeks-terminate-twitter-takeover-deal" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> July 8, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Elon Musk Officially Seeks to Terminate Twitter Takeover Deal </div> <div class="share-link-component"> <button id="button_elon-musk-officially-seeks-terminate-twitter-takeover-deal" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_elon-musk-officially-seeks-terminate-twitter-takeover-deal" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Elon Musk has officially <a href="https://www.socialmediatoday.com/news/elon-musk-officially-seeks-to-terminate-twitter-takeover-deal/626909/">filed a motion with the SEC</a> to terminate his $44 billion takeover of Twitter, based on Twitter’s failure to provide accurate information on the number of fake accounts on its platform.</p> <p>Musk’s team says that, despite repeated requests for qualifying information, Twitter had failed to provide them with the data required to make an accurate and true assessment of the number of fake accounts on its platform.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="18" class="keep-reading-btn" style="display:none;" item-label="elon-musk-officially-19"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="twitter-provides-new-insight-detects-fake-accounts" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> July 7, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Twitter Provides New Insight into How it Detects Fake Accounts </div> <div class="share-link-component"> <button id="button_twitter-provides-new-insight-detects-fake-accounts" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_twitter-provides-new-insight-detects-fake-accounts" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Twitter is now trying to use the media to negate another anticipated pushback from Elon Musk’s team, in regards to its claims that only 5% of its active users are fake.</p> <p>Twitter <a href="https://www.socialmediatoday.com/news/twitter-provides-new-insight-into-how-it-detects-fake-accounts-as-musk-saga/626816/">held a briefing</a> with reporters in which it gave more context as to how it polices fake and spam accounts, and removes such from the platform.</p> <p>As reported by <a href="https://www.reuters.com/technology/twitter-says-it-removes-over-1-million-spam-accounts-each-day-2022-07-07/">Reuters</a>:</p> <p><em>“Twitter removes more than 1 million spam accounts each day, executives told reporters in a briefing on Thursday, providing new insight into efforts to reduce harmful automated bots as billionaire Elon Musk has demanded more details from the social media company.”</em></p> <p>Twitter has long reported that fake/spam accounts only make up 5% of its active users figure, but Musk has loudly, and publicly, refuted this, and has called for Twitter to provide more evidence in order for the deal to progress.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="19" class="keep-reading-btn" style="display:none;" item-label="twitter-provides-new-20"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="elon-musks-team-asks-data-complete-assessment-twitter-bots" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> June 24, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots </div> <div class="share-link-component"> <button id="button_elon-musks-team-asks-data-complete-assessment-twitter-bots" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_elon-musks-team-asks-data-complete-assessment-twitter-bots" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Musk’s team <a href="https://www.socialmediatoday.com/news/elon-musks-team-asks-for-more-data-to-complete-assessment-of-twitter-bots/626073/">recently asked Twitter for more tweet info</a>, in order to help it make an accurate assessment of bot activity in the app.</p> <p>They’re saying that Twitter’s <a href="https://www.socialmediatoday.com/news/twitter-to-provide-musk-with-its-full-firehose-of-tweets-as-it-works-to-f/625152/">initial data release</a> has not provided the insights necessary to conduct an accurate analysis of potential bot activity. After initially resisting calls for more data access, Twitter has now reportedly relented and handed over more tweet data access to Musk’s team.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="20" class="keep-reading-btn" style="display:none;" item-label="elon-musks-team-21"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="elon-musk-outlines-final-steps-required-consummate-twitter-deal" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> June 21, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Elon Musk Outlines Final Steps Required to Consummate Twitter Deal </div> <div class="share-link-component"> <button id="button_elon-musk-outlines-final-steps-required-consummate-twitter-deal" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_elon-musk-outlines-final-steps-required-consummate-twitter-deal" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>In an interview for the <a href="https://www.cnbc.com/2022/06/21/elon-musk-says-3-issues-need-to-be-resolved-before-twitter-deal-closes.html?utm_term=Autofeed&utm_medium=Social&utm_content=Main&utm_source=Twitter#Echobox=1655809370">Qatar Economic Forum</a>, Musk explained that there are <a href="https://www.socialmediatoday.com/news/elon-musk-outlines-final-steps-required-to-consummate-twitter-deal/625823/">three key issues</a> that need to be resolved before he will proceed with his Twitter takeover bid.</p> <p>Those three elements are:</p> <ul> <li><strong>Fake profiles</strong> – <em>Musk has repeatedly said that the deal cannot progress unless Twitter is able to provide evidence to support its claim that fake accounts only make up 5% of its user base. </em></li> <li><strong>Debt financing</strong> – <em>Musk also needs to secure final funding for his $44 billion Twitter offer. Musk has committed to paying $33.5 billion in cash, with an additional $7.1 billion in equity financing commitments from investors. That leaves $3.4 billion which will come via bank loans, though the full details of how this will work have not been finalized.</em></li> <li><strong>Shareholder approval</strong> – <em>Lastly, Twitter shareholders actually have to accept Musk’s proposed deal, which Twitter’s board has recommended that they do. </em></li> </ul> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="21" class="keep-reading-btn" style="display:none;" item-label="elon-musk-outlines-22"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="musks-twitter-plans-remain-vague-first-company-wide-qa" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> June 14, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Musk’s Twitter Plans Remain Vague After First Company-Wide Q&A </div> <div class="share-link-component"> <button id="button_musks-twitter-plans-remain-vague-first-company-wide-qa" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_musks-twitter-plans-remain-vague-first-company-wide-qa" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Musk held his <a href="https://www.socialmediatoday.com/news/musks-twitter-plans-remain-vague-after-first-q-and-a-with-company-staff/625677/">first meeting with Twitter staff</a> since launching a hostile takeover offer for the platform back in April.</p> <p>Employees gathered to voice questions and concerns and hear Musk’s plans for the future of the company.</p> <ul> <li><strong>Addressing Musk’s plan to tackle bots</strong> – His solution would be that users need to pay a certain amount to get their account verified, which would make it too expensive to run massive bot networks.<br /> In his words: <em>“It needs to be much more expensive to have a troll army.”</em></li> <li><strong>Addressing growth plans </strong>–<strong> </strong>As seen in Musk’s <a href="https://www.socialmediatoday.com/news/musk-plans-to-increase-twitters-user-base-by-almost-200-over-the-next-thr/623376/">leaked strategy deck</a>, he has a plan to increase Twitter’s user base from the 229 million daily actives it has right now, to 600 million by 2025, then to 931 million by 2028. He explains to Twitter staff that his plans are even bigger than this, with a target of a billion users in the app.</li> <li><strong>Addressing work-life and company culture</strong> – In regards to potential lay-offs, Musk has previously stated that he plans to <a href="https://www.socialmediatoday.com/news/musk-plans-to-increase-twitters-user-base-by-almost-200-over-the-next-thr/623376/">cut around 1,000 roles</a> - about 1/7 of Twitter’s overall workforce - over the next two years. Musk didn’t offer any additional assurance on this front, saying: <em>“Right now costs exceed revenue. That’s not a great situation.”</em></li> </ul> <p> </p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="22" class="keep-reading-btn" style="display:none;" item-label="musks-twitter-plans-23"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="twitter-provide-musk-full-firehose-tweets" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> June 8, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Twitter to Provide Musk with its ‘Full Firehose’ of Tweets </div> <div class="share-link-component"> <button id="button_twitter-provide-musk-full-firehose-tweets" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_twitter-provide-musk-full-firehose-tweets" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Musk’s legal team <a href="https://www.socialmediatoday.com/news/elon-musk-looks-to-exit-twitter-takeover-due-to-fake-profiles-in-the-app/624977/">filed an official statement with the SEC</a> in which it explained that Musk will not go through with his $44 billion takeover of the company if Twitter’s unable to provide evidence to support its claim that fake accounts and bots make up just 5% of its active user base.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="23" class="keep-reading-btn" style="display:none;" item-label="twitter-to-provide-24"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="elon-musk-looks-exit-twitter-takeover-due-fake-profiles-app" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> June 6, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Elon Musk Looks to Exit Twitter Takeover Due to Fake Profiles in the App </div> <div class="share-link-component"> <button id="button_elon-musk-looks-exit-twitter-takeover-due-fake-profiles-app" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_elon-musk-looks-exit-twitter-takeover-due-fake-profiles-app" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Six weeks after Twitter agrees to Elon Musk’s $44 billion takeover offer, it now appears that Musk is looking to pull out of the deal entirely, according to a <a href="https://www.sec.gov/Archives/edgar/data/1418091/000110465922068347/tm2217761d1_ex99-o.htm">new SEC filing</a>.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="24" class="keep-reading-btn" style="display:none;" item-label="elon-musk-looks-25"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="new-legal-challenges-impact-elon-musks-twitter-takeover-plans" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> May 27, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> New Legal Challenges Impact Elon Musk’s Twitter Takeover Plans </div> <div class="share-link-component"> <button id="button_new-legal-challenges-impact-elon-musks-twitter-takeover-plans" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_new-legal-challenges-impact-elon-musks-twitter-takeover-plans" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>As Musk maintains that his $44 billion takeover offer remains ‘<a href="https://www.socialmediatoday.com/news/musk-says-twitter-deal-on-hold-pending-more-data-on-the-actual-number-of/623762/">on hold</a>’ due to questions over the accuracy of Twitter’s claim that 5% of its active users are fake, Twitter itself has faced its own drama, connected to the takeover push.</p> <p>Having already lost <a href="https://www.socialmediatoday.com/news/twitter-loses-three-more-execs-as-musk-takeover-drama-continues/623943/">several top executives</a>, either directly or indirectly stemming from the pending change in ownership (as well as former CEO Jack Dorsey <a href="https://www.socialmediatoday.com/news/jack-dorsey-exits-twitter-board-clearing-the-way-for-the-elon-musk-era-at/624412/">exiting the company entirely</a>), Twitter is now facing a battle over its board members, with Silver Lake Partners’ Egon Durban <a href="https://www.reuters.com/markets/us/twitter-rejects-elon-musk-allys-resignation-board-2022-05-27/">resigning from the board</a> after Twitter shareholders blocked his re-election.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="25" class="keep-reading-btn" style="display:none;" item-label="new-legal-challenges-26"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="twitter-defends-fake-account-metrics-latest-queries-musk" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> May 16, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Twitter Defends Fake Account Metrics After Latest Queries from Musk </div> <div class="share-link-component"> <button id="button_twitter-defends-fake-account-metrics-latest-queries-musk" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_twitter-defends-fake-account-metrics-latest-queries-musk" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Over the last week, Musk has questioned whether Twitter’s estimation that 5% of all Twitter accounts are fake could possibly be correct, and has invited his 90m+ followers to conduct their own rudimentary experiments to see what they find.</p> <p>In response to public criticism from Musk that <a href="https://www.socialmediatoday.com/news/musk-says-twitter-deal-on-hold-pending-more-data-on-the-actual-number-of/623762/">Twitter’s methodology in counting spam and fake accounts is clearly wrong</a>, current Twitter CEO Parag Agrawal <a href="https://twitter.com/paraga/status/1526237589534953472">tweeted out a long explanation</a> of the company’s current fake profile detection and removal process.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="26" class="keep-reading-btn" style="display:none;" item-label="twitter-defends-fake-27"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="musk-says-twitter-deal-on-hold-pending-data-actual-number" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> May 13, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Musk Says Twitter Deal ‘On Hold’ Pending More Data on the Actual Number of Fake Accounts in the App </div> <div class="share-link-component"> <button id="button_musk-says-twitter-deal-on-hold-pending-data-actual-number" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_musk-says-twitter-deal-on-hold-pending-data-actual-number" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Musk announced that his proposed purchase of the company had been temporarily put on hold pending additional details from Twitter to support its claim that spam and fake accounts represent less than 5% of its users.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="27" class="keep-reading-btn" style="display:none;" item-label="musk-says-twitter-28"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="musk-discusses-views-content-moderation-twitter-deal-inches-close" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> May 10, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Musk Discusses His Views on Content Moderation as Twitter Deal Inches Closer to Completion </div> <div class="share-link-component"> <button id="button_musk-discusses-views-content-moderation-twitter-deal-inches-close" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_musk-discusses-views-content-moderation-twitter-deal-inches-close" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Musk has been slowly doling out more details of his Twitter reinvigoration plan, which he believes will see the app <a href="https://www.socialmediatoday.com/news/musk-plans-to-increase-twitters-user-base-by-almost-200-over-the-next-thr/623376/">grow its user count by 200% over the next three years</a>, and bring in 5x more revenue by 2028.</p> <p>In an interview at the Financial Times, Musk shared some <a href="https://www.socialmediatoday.com/news/musk-discusses-his-views-on-content-moderation-as-twitter-deal-inches-close/623524/">new notes on his Twitter plans</a>, including:</p> <ul> <li>Musk feels that Twitter has a strong left bias because it’s based in San Francisco. Musk’s view is that many Twitter employees would not even realize this bias due to where they’re located.</li> <li>Musk reiterated his plans to open-source Twitter’s feed algorithm, saying that, if he can, he would put the Twitter algorithm on GitHub and say like, “Hey, anyone want to suggest changes to this? Please go ahead.”</li> <li>Musk indicated that, based on the evidence that he’s seen, he would likely restore former President Donald Trump’s banned account, as permanent bans, in his view, are not effective in the vast majority of cases.</li> </ul> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="28" class="keep-reading-btn" style="display:none;" item-label="musk-discusses-his-29"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="musk-secures-funding-hints-twitter-plans-slowly-filter-throu" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> May 5, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Musk Secures Funding as More Hints of His Twitter Plans Slowly Filter Through </div> <div class="share-link-component"> <button id="button_musk-secures-funding-hints-twitter-plans-slowly-filter-throu" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_musk-secures-funding-hints-twitter-plans-slowly-filter-throu" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Musk has been busy shoring up investment, in order to fund his $44 billion takeover bid for the social media platform.</p> <p>In a <a href="https://www.sec.gov/Archives/edgar/data/0001494730/000110465922056055/tm2214608-1_sc13da.htm">new filing with the SEC</a>, it was revealed that Musk has raised over $7 billion in funding commitments from a range of partners, including Sequoia Capital, Binance, Oracle chief Larry Ellison and Saudi Prince Alwaleed.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="29" class="keep-reading-btn" style="display:none;" item-label="musk-secures-funding-30"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="twitter-board-agrees-44-billion-sale-elon-musk" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> April 25, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Twitter Board Agrees to $44 Billion Sale to Elon Musk </div> <div class="share-link-component"> <button id="button_twitter-board-agrees-44-billion-sale-elon-musk" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_twitter-board-agrees-44-billion-sale-elon-musk" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Following a Twitter Board meeting, within which they re-assessed Elon Musk’s $44 billion dollar offer to purchase the company, Twitter <a href="https://www.socialmediatoday.com/news/twitter-board-agrees-to-44-billion-sale-to-elon-musk/622648/">enters into a definitive agreement to be acquired by Musk</a>. </p> <p>Musk’s plan, as he’s communicated <a href="https://www.socialmediatoday.com/news/elon-musk-mulls-tender-offer-for-twitter-as-an-alternative-path-to-take-ove/622495/">various times</a>, is to take Twitter private, in order to reduce the platform’s reliance on ads, thereby enabling it to be more open to ‘free speech.’</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="30" class="keep-reading-btn" style="display:none;" item-label="twitter-board-agrees-31"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="elon-musk-mulls-tender-offer-twitter-alternative-path-take-ove" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> April 21, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Elon Musk Mulls Tender Offer for Twitter as an Alternative Path to Take Over the App </div> <div class="share-link-component"> <button id="button_elon-musk-mulls-tender-offer-twitter-alternative-path-take-ove" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_elon-musk-mulls-tender-offer-twitter-alternative-path-take-ove" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Musk explores alternative options, in case his initial offer of $54.20 per share is not accepted by Twitter’s board.</p> <p>According to the <a href="https://www.socialmediatoday.com/news/elon-musk-mulls-tender-offer-for-twitter-as-an-alternative-path-to-take-ove/622495/">latest reports</a>, Musk is considering a possible “tender offer” for the company, which would effectively bypass Twitter’s board and put the decision into the hands of the company’s shareholders.</p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="31" class="keep-reading-btn" style="display:none;" item-label="elon-musk-mulls-32"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> <div id="elon-musk-launches-hostile-takeover-bid-twitter" class="row tracker-item-container"> <div class="large-12 columns"> <div class="tracker__item tracker__item-standard"> <div class="tracker-top"> <div class="secondary-label date"> April 14, 2022 </div> <div class="display-heading-03 tracker-heading"> <div class="tracker-heading-title"> Elon Musk Launches Hostile Takeover Bid for Twitter </div> <div class="share-link-component"> <button id="button_elon-musk-launches-hostile-takeover-bid-twitter" class="share-link-button"> <img src="/static/img/social_icons/share-link.svg?080016020822" loading="lazy" class="share-link-img-round" alt="copy link to share"> </button> <span id="link_copied_elon-musk-launches-hostile-takeover-bid-twitter" class="share-link-copied animate-fading">Link copied</span> </div> </div> </div> <div class="tracker-body-layout"> <div class="tracker__body article-body truncate-max-height truncate-body"> <p>Following the revelation that Musk had become <a href="https://www.socialmediatoday.com/news/what-to-make-of-elon-musks-buy-up-of-twitter-shares/621534/">Twitter’s biggest individual shareholder</a> earlier in the month, Musk began polling his Twitter followers on questions about how to ‘fix’ the platform.</p> <p>As per Musk’s note to the <a href="https://www.sec.gov/Archives/edgar/data/0001418091/000110465922045641/tm2212748d1_sc13da.htm">SEC</a>:</p> <p><em>“I invested in Twitter as I believe in its potential to be the platform for free speech around the globe, and I believe free speech is a societal imperative for a functioning democracy. However, since making my investment I now realize the company will neither thrive nor serve this societal imperative in its current form.”</em></p> <p>Musk was advised to <a href="https://www.socialmediatoday.com/news/elon-musk-rejects-twitter-board-seat-after-sharing-various-criticisms-of-th/621923/">stop tweeting critical commentary</a>, as a pending Twitter board member, which then lead to Musk <a href="https://www.socialmediatoday.com/news/elon-musk-rejects-twitter-board-seat-after-sharing-various-criticisms-of-th/621923/">declining the offer</a> to join the board entirely.</p> <p>Musk is now outlining a vague plan to take Twitter into private ownership, in order to reduce its reliance on shareholders and ad dollars, thereby enabling it to make truly independent decisions for the good of public debate.</p> <p><em>“I am offering to buy 100% of Twitter for $54.20 per share in cash, a 54% premium over the day before I began investing in Twitter and a 38% premium over the day before my investment was publicly announced. My offer is my best and final offer and if it is not accepted, I would need to reconsider my position as a shareholder.”</em></p> <div class="gradient-overlay" style="display:none;"></div> </div> <button id="32" class="keep-reading-btn" style="display:none;" item-label="elon-musk-launches-33"> Keep reading <img src="/static/img/arrow.svg?140216040322" alt="menu" loading="lazy"> </button> <div class="filter-label no-labels "> </div> </div> </div> </div> </div> </div> <script type="module" src="/static/js/dist/shareLinkButton.bundle.js?081516261124" ></script> <script type="module" src="/static/js/dist/truncateTrackerItems.bundle.js?081516261124" ></script> <script type="module" src="/static/js/dist/trackerFilter.bundle.js?081516261124" ></script> <div> <div class="no-results large-7 columns large-centered"> <div> No results found </div> <span>Try removing filters for best results. <a class="clear-filters">Clear filters</a></span> </div> </div> </div> </div> <div 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