Interplay Media

<!DOCTYPE html> <html lang="en"> <head>  <script async src="https://www.googletagmanager.com/gtag/js?id=UA-153553013-1"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){window.dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-153553013-1'); </script> <meta charset="utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no" /> <meta name="description" content="" /> <meta name="author" content="" /> <title>Interplay Media</title>  <link rel="icon" type="image/x-icon" href="assets/favicon.ico" />  <link href="css/styles.css" rel="stylesheet" /> <link href="css/interplay.css" rel="stylesheet" />  <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js"></script>  <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=DM+Serif+Display:ital@0;1&family=Red+Hat+Display:ital,wght@0,400;0,600;1,400;1,600&display=swap" rel="stylesheet">  <script src="https://kit.fontawesome.com/65229fd306.js" crossorigin="anonymous"></script> </head> <body> <div class="main-container dropshadow">  <header class="shrinker dropshadow"> <nav class="navbar navbar-expand-lg megamenu navbar-light"> <div class="container"> <a class="navbar-brand" aria-current="page" href="index.html"> <img src="assets/homeLogoWhite.png" /></a> <button class="navbar-toggler" type="button" data-bs-toggle="collapse" data-bs-target="#navbarSupportedContent" aria-controls="navbarSupportedContent" aria-expanded="false" aria-label="Toggle navigation"> <svg class="ham ham3" viewBox="0 0 100 100" width="60" onclick="this.classList.toggle('active')"> <path class="line top" d="m 70,33 h -40 c -11.092231,0 11.883874,13.496726 -3.420361,12.956839 -0.962502,-2.089471 -2.222071,-3.282996 -4.545687,-3.282996 -2.323616,0 -5.113897,2.622752 -5.113897,7.071068 0,4.448316 2.080609,7.007933 5.555839,7.007933 2.401943,0 2.96769,-1.283974 4.166879,-3.282995 2.209342,0.273823 4.031294,1.642466 5.857227,-0.252538 v -13.005715 16.288404 h 7.653568" /> <path class="line middle" d="m 70,50 h -40 c -5.6862,0 -8.534259,5.373483 -8.534259,11.551069 0,7.187738 3.499166,10.922274 13.131984,10.922274 11.021777,0 7.022787,-15.773343 15.531095,-15.773343 3.268142,0 5.177031,-2.159429 5.177031,-6.7 0,-4.540571 -1.766442,-7.33533 -5.087851,-7.326157 -3.321409,0.0092 -5.771288,2.789632 -5.771288,7.326157 0,4.536525 2.478983,6.805271 5.771288,6.7" /> <path class="line bottom" d="m 70,67 h -40 c 0,0 -3.680675,0.737051 -3.660714,-3.517857 0.02541,-5.415597 3.391687,-10.357143 10.982142,-10.357143 4.048418,0 17.88928,0.178572 23.482143,0.178572 0,2.563604 2.451177,3.403635 4.642857,3.392857 2.19168,-0.01078 4.373905,-1.369814 4.375,-3.392857 0.0011,-2.023043 -1.924401,-2.589191 -4.553571,-4.107143 -2.62917,-1.517952 -4.196429,-1.799562 -4.196429,-3.660714 0,-1.861153 2.442181,-3.118811 4.196429,-3.035715 1.754248,0.0831 4.375,0.890841 4.375,3.125 2.628634,0 6.160714,0.267857 6.160714,0.267857 l -0.178571,-2.946428 10.178571,0 -10.178571,0 v 6.696428 l 8.928571,0 -8.928571,0 v 7.142858 l 10.178571,0 -10.178571,0" /> </svg> </button> <div class="collapse navbar-collapse" id="navbarSupportedContent"> <ul class="navbar-nav ms-auto mb-2 mb-lg-0"> <li class="nav-item"><a class="nav-link" href="about.html">About</a></li> <li class="nav-item dropdown megamenu-fw"> <a class="nav-link dropdown-toggle" id="navbarDropdown" href="#" role="button" data-bs-toggle="dropdown" aria-expanded="false">Solutions</a> <ul class="dropdown-menu fullwidth" aria-labelledby="navbarDropdown"> <li class="megamenu-content withdesc"> <div class="row"> <div class="col-sm-6"> <h3 class="title">Testimonials</h3> <div id="testimonialsCarousel" class="carousel slide" data-bs-ride="carousel"> <div class="carousel-inner"> <div class="carousel-item px-5 active"> <div class="row p-4"> <h4>We’ve been working with the Interplay team for some years now. They have an awesome team with an abundance of knowledge & enthusiasm to bring our campaigns to life. We’ve seen epic ROI & our brand awareness continues to grow with them month on month.</h4> <p>Mike Kellet<br />Founder - Macro Mike</p> </div> </div> <div class="carousel-item px-5"> <div class="row p-4"> <h4>The Interplay team have been efficient, knowledgable & hardworking which reflected in the programmatic campaign to sell tickets for the 2022 Australia & NZ Globetrotters tour. The team were fast working & nimble and helped sell 75% of the entire tour in only four weeks, I couldn't recommend them highly enough.</h4> <p>Vicha Supriyanto</p> <p>Strategy Manager - NBL</p> </div> </div> </div>  <button class="carousel-control-prev" type="button" data-bs-target="#testimonialsCarousel" data-bs-slide="prev"> <span class="carousel-control-prev-icon" aria-hidden="true"></span> <span class="visually-hidden">Previous</span> </button> <button class="carousel-control-next" type="button" data-bs-target="#testimonialsCarousel" data-bs-slide="next"> <span class="carousel-control-next-icon" aria-hidden="true"></span> <span class="visually-hidden">Next</span> </button> </div> </div> <div class="col-sm-3"> <h2 class="title">Publishing</h2> <ul> <li><a data-description="Navigate The Adtech Minefield" href="solutions/publisher-monetisation.html" class="active">Publisher Monetisation</a></li> <li><a data-description="AdOps specialists since 2000" href="solutions/outsoured-ad-ops.html">Outsourced Ad Operations</a></li> <li><a data-description="Creative Solutions For Changing Demands" href="solutions/creative.html">Creative</a></li> <li><a data-description="Your Audience & How to Communicate With Them" href="solutions/publisher-strategy.html">Publisher Strategy</a></li> </ul> </div> <div class="col-sm-3"> <h2 class="title">Advertising</h2> <ul> <li><a data-description="Programmatic Advertising Solutions" href="solutions/marketing.html">Marketing</a></li> <li><a data-description="Full Service AdOps" href="solutions/agency-ad-ops.html">Agency Ad Operations</a></li> <li><a data-description="Leverage Technology to Reach Your Audience" href="solutions/advertising-strategy.html">Advertising Strategy</a></li> </ul> </div> </div> </li> </ul> </li> <li class="nav-item"><a class="nav-link" href="case-studies.html">Case Studies</a></li> <li class="nav-item"><a class="nav-link" href="#footercontact">Contact</a></li> </ul> </div> </div> </nav> </header>  <div class="container-fluid hero gradient pt-3"> <div id="InterplayCarousel" class="carousel slide" data-bs-ride="carousel"> <div class="carousel-indicators"> <button type="button" data-bs-target="#InterplayCarousel" data-bs-slide-to="0" class="active" aria-current="true" aria-label="Slide 1"></button> <button type="button" data-bs-target="#InterplayCarousel" data-bs-slide-to="1" aria-label="Slide 2"></button> </div> <div class="carousel-inner"> <div class="carousel-item active"> <div class="container"> <div class="row"> <div class="col-6 aligncenter"> <img class="vert" src="assets/sydneyFC_interstitial.gif" /> </div> <div class="col-6 my-auto"> <h3 class="headline white">We Are a Digital first publishing and advertising agency.</h3> </div> </div> </div> </div> <div class="carousel-item"> <div class="container"> <div class="row"> <div class="col-lg-6 aligncenter"> <img class="horz" src="assets/imacFrame.gif" />  </div> <div class="col-lg-6 my-auto"> <h3 class="headline white">Specialising in programmatic campaigns using rich media creative and first party data</h3> </div> </div> </div> </div> </div> <button class="carousel-control-prev" type="button" data-bs-target="#InterplayCarousel" data-bs-slide="prev"> <span class="carousel-control-prev-icon" aria-hidden="true"></span> <span class="visually-hidden">Previous</span> </button> <button class="carousel-control-next" type="button" data-bs-target="#InterplayCarousel" data-bs-slide="next"> <span class="carousel-control-next-icon" aria-hidden="true"></span> <span class="visually-hidden">Next</span> </button> </div> </div> <div class="container py-5"> <div class="row py-5"> <div class="col-12"> <h2 class="pb-5 aligncenter">Interplay Media is a digital first programmatic advertising agency specialising in sport, fitness, gaming & lifestyle audiences.</h2> <p class="lead"></p> </div> </div> <section id="introduction"> <div class="row"> <div class="col-md-6"> <p>We work with partners in the following areas: <ul> <li>Sponsorship & direct sales representation</li> <li>Programmatic sales representation</li> <li>Programmatic & data strategy</li> <li>Programmatic media buying</li> <li>Ad operations support</li> <li>Content marketing services including outsourced written content</li> <li>Social media marketing support</li> <li>Digital publishing strategy & consultancy services</li> </ul> </p> </div> <div class="col-md-6"> <h2></h2> <p>Interplay Media operates its unique internal programmatic buying service to help brands target their relevant audience.</p> <p>We leverage our connections with supply & tech partners built through 10 years of experience as publisher to deliver successful campaigns as an advertiser.</p> <p>With a team of expert programmatic traders, deep understanding of our audience & ownership of unique 1st party data, we assist brands in delivering successful programmatic campaigns.</p> </div> </div> </section> </div>  <div class="container-fluid gradient flipped py-5"> <div class="container py-5"> <h1 class="white pb-5">Case Studies</h1> <section id="caseStudies" class="dropshadow"> <div class="row"> <div class="gridywrap col-12">  <div class="gridy-2 gridyhe-1"> <div class="gridimg" style="background-image: url('assets/sydneyFC.jpg')">  </div> <div class="gridinfo"> <h3><img src="assets/logoSydneyFC.png" /></h3> <div> <h4 class="gridexerpt white my-5 alt-title">“Return to Allianz” Campaign</h4> <ul> <li><i class="fa-solid fa-hand-holding-hand fa-3x white mb-3"></i> <p class="alt-title white">13% Interaction</p> </li> <li><i class="fa-solid fa-users-viewfinder fa-3x white mb-3"></i> <p class="alt-title white">>2.2k Engagements</p> </li> <li><i class="fa-solid fa-arrow-right-to-bracket fa-3x white mb-3"></i> <p class="alt-title white">3.72% CTR</p> </li> </ul> </div> <a href="caseStudies/sydneyfc.html" class="grid-btn grid-more"><span>More</span> <i class="fa fa-info"></i></a> </div> </div>  <div class="gridy-2 gridyhe-1"> <div class="gridimg" style="background-image: url('assets/macroMike.jpg')">  </div> <div class="gridinfo"> <h3><img src="assets/logoMacroMike.png" /></h3> <div> <h4 class="gridexerpt white my-5 alt-title">EOFYS Drive</h4> <ul> <li><i class="fa-solid fa-dollar fa-3x white mb-3"></i> <p class="alt-title white">>$35k Sales</p> </li> <li><i class="fa-solid fa-users-viewfinder fa-3x white mb-3"></i> <p class="alt-title white">>2.2k Engagements</p> </li> <li><i class="fa-solid fa-right-left fa-2x white mb-3"></i> <p class="alt-title white">567 Conversions</p> </li> </ul> </div> <a href="caseStudies/macroMike-portal-xl.html" class="grid-btn grid-more"><span>More</span> <i class="fa fa-info"></i></a> </div> </div>  <div class="gridy-2 gridyhe-1"> <div class="gridimg" style="background-image: url('assets/asics.jpg')">  </div> <div class="gridinfo"> <h3><img src="assets/logoAsics.png" /></h3> <div> <h4 class="gridexerpt white my-5 alt-title">“Made for Me”</h4> <ul> <li><i class="fa-solid fa-eye fa-3x white mb-3"></i> <p class="alt-title white">>185k Impressions</p> </li> <li><i class="fa-solid fa-users-viewfinder fa-3x white mb-3"></i> <p class="alt-title white">>1.8k Engagements</p> </li> <li><i class="fa-solid fa-arrow-right-to-bracket fa-3x white mb-3"></i> <p class="alt-title white">1.01% CTR</p> </li> </ul> </div> <a href="caseStudies/asics-made-for-me.html" class="grid-btn grid-more"><span>More</span> <i class="fa fa-info"></i></a> </div> </div>     </div> </div> </section> <p class="alignright my-5"><a href="case-studies.html">See More Of Our Case Studies <i class="fa-solid fa-arrow-right"></i></a></p> </div> </div> <div class="container whitebkgd py-5"> <div class="row py-5"> <h1 class="mb-5">An Interplay of Ideas</h1> <div class="col-md-4 article"> <div class="row"> <div class="col-3 aligncenter"> <div class="headshot mb-5 ben"></div> <p class="subtitle">Ben Murray</p> <p class="date">January, 2025</p> <a href="/articles/murrayBen_DashboardForAutomatedSiteStatistics_jan25.html" target="_blank"><button class="btn small">Read Article</button></a> </div> <div class="col-9"> <h4>Dashboard for Automated Site Statistics</h4> <p>Interplay Introduces Automated Dashboard for Zero Digital Sports ...</p> </div> </div> </div> <div class="col-md-4 article"> <div class="row"> <div class="col-3 aligncenter"> <div class="headshot mb-5 ben"></div> <p class="subtitle">Ben Murray</p> <p class="date">January, 2025</p> <a href="/articles/murrayBen_DataCookiesLatest_jan25.html" target="_blank"><button class="btn small">Read Article</button></a> </div> <div class="col-9"> <h4>Data & Cookies Latest</h4> <p>Google has recently announced the delay of cookie deprecation in the Chrome browser from Q3 2024 to Q1 2025. They have already rolled out the depreciation ...</p> </div> </div> </div> <div class="col-md-4"> <div class="row"> <div class="col-3 aligncenter"> <div class="headshot mb-5 ben"></div> <p class="subtitle">Ben Murray</p> <p class="date">January, 2025</p> <a href="/articles/murrayBen_MetaNewsBanJointSelectCommittee_jan25.html" target="_blank"><button class="btn small">Read Article</button></a> </div> <div class="col-9"> <h4>Meta News Ban & Joint Select Committee</h4> <p>The News Media Bargaining Code was established in 2021. Since then, Facebook has entered into numerous agreements with publishers ...</p> </div> </div> </div> <p class="alignright"><a href="news.html">Read More Articles <i class="fa-solid fa-arrow-right"></i></a></p> </div> </div> </div> <div id="footercontact"></div> <footer> <div class="container-fluid"> <div class="container"> <div class="row py-5"> <div class="col-md-4"> <h1 class="alignleft">Contact Us</h1> <ul class="contact"> <li class="email"><a href="/cdn-cgi/l/email-protection#7a101b171f0954090a131411093a13140e1f080a161b03171f1e131b54191517541b0f45090f18101f190e472d1f1809130e1f5a3f140b0f130803"><span class="__cf_email__" data-cfemail="f59c9b939ab59c9b8190878599948c9890919c94db969a98db9480">[email protected]</span></a></li> <li class="linkedin"><a href="https://au.linkedin.com/company/interplay-media" target="_blank"><i class="fa-brands fa-linkedin fa-3x"></i></a></li> </ul> <p class="smaller alignbottom">© Copyright <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script>document.write(new Date().getFullYear())</script> Interplay Media</p> </div> <div class="col-md-4"> <div class="row"> <div class="col-6"> <h4>Melbourne</h4> <ul class="address"> <li>41 Cubitt Street, Cremorne 3121</li> <li>Victoria, Australia</li> </ul> </div> <div class="col-6"> <iframe src="https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d3151.384067353193!2d144.99109757133462!3d-37.82789366159721!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x6ad642918b3865ed%3A0x52114ce52c54ae8c!2s41%20Cubitt%20St%2C%20Cremorne%20VIC%203121!5e0!3m2!1sen!2sau!4v1663132840544!5m2!1sen!2sau" width="150" height="150" style="border:0;" allowfullscreen="" loading="lazy" referrerpolicy="no-referrer-when-downgrade"></iframe> </div> </div> </div> <div class="col-md-4"> <div class="row"> <div class="col-6"> <h4>Sydney</h4> <ul class="address"> <li>Level 22, International Tower</li> <li>3/300 Barangaroo Ave, Barangaroo</li> <li>NSW, Australia</li> </ul> </div> <div class="col-6"> <iframe src="https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d3312.982682446297!2d151.19978332570847!3d-33.86433717322831!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x6b12ae46fd6a2ec7%3A0xbe752e260dd69230!2sThree%20International%20Towers%2C%20New%20South%20Wales%202000!5e0!3m2!1sen!2sau!4v1724212512900!5m2!1sen!2sau" width="150" height="150" style="border:0;" allowfullscreen="" loading="lazy" referrerpolicy="no-referrer-when-downgrade"></iframe> </div> </div> </div> </div> </div> </div> </footer>  <script src="https://cdn.jsdelivr.net/npm/bootstrap@5.1.3/dist/js/bootstrap.bundle.min.js"></script>  <script src="js/scripts.js"></script> <script> var myCarousel = document.querySelector('#InterplayCarousel') var carousel = new bootstrap.Carousel(myCarousel,{ interval: 8500, keyboard: true, pause: true, touch: true }) </script> </body> </html>

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