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Digital access to all five of our journals is an included benefit that comes with being an AMA member. </p> <div class="roleblock"> <div class="wp-block-ama-roleblock"><p></p> <div class="wp-block-button aligncenter"><a class="wp-block-button__link wp-element-button" href="https://myama.force.com/trac_ProductFlow">Join AMA</a></div> <div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div> </div> </div> <p class="has-text-align-center"><strong>Stay connected with the AMA journals on X (Twitter):</strong> <a href="https://twitter.com/ama_journals?ref_src=twsrc%5Etfw" class="twitter-follow-button">Follow @ama_journals</a><script src="https://platform.twitter.com/widgets.js"></script></p> <div class="wp-block-group has-beige-100-background-color has-background"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h4 class="wp-block-heading has-text-align-center" id="follow-the-ama-journals-on-linkedin"><strong>Follow the AMA Journals on LinkedIn:</strong></h4> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-text-align-center has-medium-font-size"><em><a href="https://www.linkedin.com/company/18719940/" target="_blank" rel="noreferrer noopener">Journal of Marketing</a></em></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-text-align-center has-medium-font-size"><em><a href="https://www.linkedin.com/company/33296344/" target="_blank" rel="noreferrer noopener">Journal of Marketing Research</a></em></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-text-align-center has-medium-font-size"><em><a href="https://www.linkedin.com/company/33293604/" target="_blank" rel="noreferrer noopener">Journal of Public Policy & Marketing</a></em></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-text-align-center has-medium-font-size"><em><a href="https://www.linkedin.com/company/64597822/" target="_blank" rel="noreferrer noopener">Journal of International Marketing</a></em></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-text-align-center has-medium-font-size"><em><a href="https://www.linkedin.com/showcase/journal-of-interactive-marketing/">Journal of Interactive Marketing</a></em></p> </div> </div> </div></div> <div class="wp-block-tabs tabs"> <div class="tab-control"> <ul class="tab-list" role="tablist"> <li class="tab-item"> <a href="#journal-of-marketing" role="tab" aria-controls="journal-of-marketing">Journal of Marketing</a> </li><li class="tab-item"> <a href="#journal-of-marketing-research" role="tab" aria-controls="journal-of-marketing-research">Journal of Marketing Research</a> </li><li class="tab-item"> <a href="#journal-of-public-policy-marketing" role="tab" aria-controls="journal-of-public-policy-marketing">Journal of Public Policy & Marketing</a> </li><li class="tab-item"> <a href="#journal-of-international-marketing" role="tab" aria-controls="journal-of-international-marketing">Journal of International Marketing</a> </li><li class="tab-item"> <a href="#journal-of-interactive-marketing" role="tab" aria-controls="journal-of-interactive-marketing">Journal of Interactive Marketing</a> </li> </ul> </div> <div class="tab-group"> <div class="tab-content" id="journal-of-marketing" role="tabpanel"> <div class="wp-block-image"> <figure class="aligncenter size-full"><a href="https://www.ama.org/journal-of-marketing/"><img data-recalc-dims="1" width="600" height="200" src="https://www.ama.org/wp-content/uploads/2019/12/AMA-Journal-of-Marketing.png?resize=600%2C200" alt="" class="wp-image-26472" /></a></figure></div> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"></div></div> <p><em><a href="https://www.ama.org/journal-of-marketing/">Journal of Marketing</a></em> (<em>JM</em>) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, <em>JM</em> has played a significant role in shaping the content and boundaries of the marketing discipline. <a href="https://www.ama.org/journal-of-marketing/">Learn more about <em>JM </em>here</a>.</p> <h4 class="wp-block-heading" id="impact-factor-5-266">Impact factor: 11.5</h4> <div class="wp-block cards-container"> <h2> What's New </h2> <ul class="cards"> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2025/02/air-pollution-social.jpg?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill="#201C0E" fill-rule="evenodd" d="M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z" clip-rule="evenodd" /></svg> scholarly insight </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://www.ama.org/2025/02/11/how-does-air-pollution-affect-consumer-spending/" itemprop="url"> How Does Air Pollution Affect Consumer Spending? </a> </h2> <p>Can air pollution affect consumer behavior? This <em>Journal of Marketing</em> study finds that higher levels of air pollution actually drive consumer spending, especially for pleasure-seeking products.</p> </div></li> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2023/01/The-JM-Buzz_Website-Card_620x466.png?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> Podcast </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://creators.spotify.com/pod/show/jm-buzz/episodes/JM-Buzz-Deep-Dive-How-Minority-Ownership-Influences-Consumers-During-Brand-Failures-Diversity--Equity--Inclusion-and-Belonging-in-the-Marketplace-Series-Part-1-with-Dr--Samantha-Cross-e2tjkn0" itemprop="url"> JM Buzz Deep Dive: How Minority Ownership Influences Consumers During Brand Failures </a> </h2> <p>Social movements like Black Lives Matter have prompted brands to increase the use of minority ownership labels (e.g., Black-owned, woman-owned). How do these labels affect consumer behavior during service failures? 🎧</p> </div></li> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2025/02/bnpl-card.jpg?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill="#201C0E" fill-rule="evenodd" d="M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z" clip-rule="evenodd" /></svg> Scholarly Insight </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://www.ama.org/2025/02/04/buy-now-pay-later-increases-customer-spending/" itemprop="url"> "Buy Now, Pay Later" Increases Customer Spending </a> </h2> <p>A <em>Journal of Marketing</em> study finds that “buy now, pay later” (BNPL) leads to more purchases in larger amounts.</p> </div></li> </ul> </div> <div class="wp-block-group has-beige-100-background-color has-background"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="h-for-authors">For Authors</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><img src="https://ama-preprod.go-vip.co/wp-content/uploads/2022/08/JM-editors-square-grid-2.jpg" alt="" class="wp-image-96760" /></figure> <h3 class="wp-block-heading" id="h-editorial-leadership">Editorial Leadership</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/editorial-leadership-journal-of-marketing/"></a><a href="https://www.ama.org/editorial-leadership-journal-of-marketing/">Editors</a></li> <li><a href="https://www.ama.org/associate-editors-journal-of-marketing/">Associate Editors</a></li> <li><a href="https://www.ama.org/journal-of-marketing-developmental-editors/">Developmental Editors</a></li> <li><a href="https://www.ama.org/editorial-review-board-journal-of-marketing/">Editorial Review Board</a></li> <li><a href="https://www.ama.org/advisory-board-journal-of-marketing/">Advisory Board</a></li> <li><a href="https://www.ama.org/upcoming-conference-events-involving-the-journal-of-marketing/">Meet <em>JM</em> at a Conference</a></li> <li><a href="https://www.ama.org/jm-editorial-cornerstones/"><em>JM</em> Editorial Cornerstones</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" width="460" height="460" src="https://www.ama.org/wp-content/uploads/2022/10/submit-a-paper.jpg?w=460&resize=460%2C460" alt="" class="wp-image-108856" /></figure> <h3 class="wp-block-heading" id="h-submit-a-paper">Submit a Paper</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/submission-guidelines-journal-of-marketing/"></a><a href="https://www.ama.org/submission-guidelines-american-marketing-association-journals/">Submission Guidelines</a></li> <li><a href="https://www.ama.org/editorial-guidelines-journal-of-marketing/"></a><a href="https://www.ama.org/jm-editorial-cornerstones/">Editorial Mission</a><a href="https://www.ama.org/editorial-guidelines-journal-of-marketing/"></a></li> <li><a href="https://mc.manuscriptcentral.com/ama_jm" target="_blank" rel="noreferrer noopener nofollow">Submit a Manuscript</a></li> <li><a href="https://www.youtube.com/watch?v=EIG3_NyGi1s" target="_blank" rel="noreferrer noopener">What to Focus on When Submitting to <em>JM</em></a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" width="467" height="467" src="https://www.ama.org/wp-content/uploads/2022/10/AMA-square.jpg?w=467&resize=467%2C467" alt="" class="wp-image-109407" /></figure> <h3 class="wp-block-heading" id="h-editorial-policies">Editorial Policies</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/ama-journals-editorial-policies-procedures/">AMA Journal Policies</a></li> <li><a href="https://www.ama.org/journal-of-marketing-policy-for-research-transparency/"><em>Journal of Marketing</em> Policy for Research Transparency</a></li> <li><a href="https://www.ama.org/decision-appeal-policy-journal-of-marketing/">Appeal Policy</a></li> </ul> </div> </div> </div></div> <div class="wp-block cards-container"> <h2> Marketing Insights from AMA Fellows </h2> <ul class="cards"> <li class="card post has-background has-white-background-color has-link is-style-horizontal" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2024/02/kotler-jm-card.png?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill="#201C0E" fill-rule="evenodd" d="M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z" clip-rule="evenodd" /></svg> Article </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://www.ama.org/2024/03/12/a-lifetime-in-marketing-lessons-learned-and-the-way-ahead-by-philip-kotler/" itemprop="url"> The Past, Present, and Future of Marketing [Philip Kotler’s Insights] </a> </h2> <p>Phil Kotler, the “father of modern marketing,” reflects on the past and future of the discipline.</p> </div></li> </ul> </div> <div class="wp-block-group has-grey-100-background-color has-background"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="h-journal-of-marketing-research-driven-apps"><em>Journal of Marketing</em> Research-Driven Apps</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2024/04/marketing-ideas-card.jpg?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> Research-Driven App </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="http://writingclaritycalculator.com/" itemprop="url"> Writing Clarity Calculator </a> </h2> <p>This tool can help scholars recognize and repair unclear writing so their research can make a larger impact.</p> </div></li> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2024/04/identifying-market-structure-card.jpg?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> Research-Driven App </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://market-structure.github.io/index.html" itemprop="url"> Market Structure Map </a> </h2> <p>This tool provides an interactive visualization of market structure among brands.</p> </div></li> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2024/04/syntax-card.jpg?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> Research-Driven App </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://syntactic-surprise-calculator.com/" itemprop="url"> Syntactic Surprise Calculator </a> </h2> <p>This tool measures the unexpectedness of syntax to improve marketing communications.</p> </div></li> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2024/05/india-pharma-card.jpg?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> Research-Driven App </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://dpco2013impact.com/" itemprop="url"> Do No Harm? Unintended Consequences Of Pharmaceutical Price Regulation In India </a> </h2> <p>This web companion extends the research paper, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India” by providing detailed context and results.</p> </div></li> </div> </div> </div></div> <h2 class="wp-block-heading has-text-align-center" id="h-additional-resources">Additional Resources</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-for-marketers">For Marketers</h4> <ul class="wp-block-list"> <li><a href="https://www.ama.org/article-types/jm-scholarly-insights/">Scholarly Insights</a></li> <li><a href="https://anchor.fm/jm-buzz" target="_blank" rel="noreferrer noopener">The <em>JM</em> Buzz Podcast</a></li> <li><a href="https://www.ama.org/journal-of-marketing-webinars-for-managers/">Webinars for Managers</a></li> <li><a href="https://www.ama.org/journal-of-marketing-press-release-archive/"><em>JM </em>Press Releases</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-for-scholars">For Scholars</h4> <ul class="wp-block-list"> <li><a href="https://docs.google.com/document/d/15zj8wA73SRUKGfgwagED6LGQ6uhzw9Ap/edit?usp=sharing&ouid=106245392732223481872&rtpof=true&sd=true" target="_blank" rel="noreferrer noopener"><em>IJRM</em>–<em>JM</em> Reviewer Workshop at EMAC 2023</a></li> <li><a href="https://www.ama.org/jm-webinar-series-insights-for-scholars/">Webinars for Scholars</a></li> <li><a href="https://www.ama.org/journal-of-marketing-insights-in-the-classroom/">Insights for the Classroom</a></li> <li><a href="https://www.ama.org/challenging-the-boundaries-of-marketing-special-series/">Challenging the Boundaries of Marketing</a></li> <li><a href="https://www.ama.org/how-marketing-contributes-to-a-better-world-what-marketing-academics-can-learn-from-marketing-practitioners/">Videos: What Academics Can Learn from Practitioners</a></li> <li><a href="https://www.ama.org/how-to-review-for-the-journal-of-marketing/">Resources for Reviewers</a></li> <li><a href="https://www.ama.org/article-awards-journal-of-marketing/"><em>JM</em> Awards</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-special-issues">Special Issues</h4> <ul class="wp-block-list"> <li><a href="https://www.ama.org/journal-of-marketing-special-issue-marketing-in-the-healthcare-sector/">Marketing in the Health Care Sector</a></li> <li><a href="https://www.ama.org/journal-of-marketing-special-issue-better-marketing-for-a-better-world/">Better Marketing for a Better World</a></li> <li><a href="https://www.ama.org/journal-of-marketing-special-issue-new-technologies-in-marketing/">New Technologies in Marketing</a></li> <li><a href="https://www.ama.org/jm-msi-special-issue-from-marketing-priorities-to-research-agendas/"><em>JM</em>-MSI Special Issue</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-explore-the-journal">Explore the Journal</h4> <ul class="wp-block-list"> <li><a href="https://journals.sagepub.com/toc/jmxa/current" target="_blank" rel="noreferrer noopener">Current <em>JM</em> Issue</a></li> <li><a href="https://journals.sagepub.com/toc/jmxa/0/0" target="_blank" rel="noreferrer noopener">Articles in Advance</a></li> <li><a href="https://journals.sagepub.com/toc/jmxa/0/ja" target="_blank" rel="noreferrer noopener">Recently Accepted Manuscripts</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-connect">Connect</h4> <ul class="wp-block-list"> <li><a href="https://journals.sagepub.com/connected/JMX#email-alert" target="_blank" rel="noreferrer noopener">Get Article Alerts</a></li> <li><a href="https://www.ama.org/upcoming-conference-events-involving-the-journal-of-marketing/">Meet <em>JM</em> at a Conference</a></li> <li><a href="https://www.linkedin.com/company/18719940/" target="_blank" rel="noreferrer noopener">Follow <em>JM </em>on LinkedIn</a></li> <li>Get <em>JM</em> updates on X (Twitter): <a href="https://twitter.com/JofMarketing?ref_src=twsrc%5Etfw" class="twitter-follow-button">Follow @JofMarketing</a><script src="https://platform.twitter.com/widgets.js"></script></li> </ul> </div> </div> <div class="wp-block-media-text alignwide is-stacked-on-mobile is-style-featured-alt"><figure class="wp-block-media-text__media"><img data-recalc-dims="1" loading="lazy" width="2000" height="2000" src="https://www.ama.org/wp-content/uploads/2022/10/DEI-image.jpg?w=1024&resize=2000%2C2000" alt="" class="wp-image-108222 size-medium" /></figure><div class="wp-block-media-text__content"> <p class="has-large-font-size">DEI Commitment</p> <p><em>Journal of Marketing</em> is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. <em>JM</em>‘s <a href="https://journals.sagepub.com/doi/10.1177/0022242918818404" target="_blank" rel="noreferrer noopener">marketplace of ideas</a> thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.</p> </div></div> <div id="om-vz0b3z7vdbhbsfhoma3u-holder"></div> <p></p> </div> <div class="tab-content" id="journal-of-marketing-research" role="tabpanel"> <div class="wp-block-image"> <figure class="aligncenter size-large"><a href="https://www.ama.org/journal-of-marketing-research/"><img data-recalc-dims="1" loading="lazy" width="600" height="200" src="https://www.ama.org/wp-content/uploads/2019/12/AMA-Journal-of-Marketing-Research.png?w=600&resize=600%2C200" alt="" class="wp-image-26471" /></a></figure></div> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"></div></div> <p><em><a href="https://www.ama.org/journal-of-marketing-research/">Journal of Marketing Research</a></em> (<em>JMR</em>) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the <em>Financial Times</em> top 50 business journals and the University of Texas at Dallas research rankings journal list. <a href="https://www.ama.org/journal-of-marketing-research/">Learn more about <em>JMR</em> here</a>.</p> <h4 class="wp-block-heading" id="impact-factor-4-626scimago-journal-ranking-7-325">Impact factor: 5.1<br>Scimago journal ranking: 6.321</h4> <div class="wp-block cards-container"> <h2> Recommended Reading </h2> <ul class="cards"> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2025/02/gdpr-card.jpg?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill="#201C0E" fill-rule="evenodd" d="M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z" clip-rule="evenodd" /></svg> Scholarly Insight </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://www.ama.org/2025/02/05/how-gdpr-changed-the-game-for-display-advertising/" itemprop="url"> How GDPR Changed the Game for Display Advertising </a> </h2> <p>This <em>Journal of Marketing Research</em> study finds that GDPR 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size-large"><img data-recalc-dims="1" loading="lazy" width="2560" height="2560" src="https://www.ama.org/wp-content/uploads/2023/07/JMR-editors-square-3.jpg?w=1024&resize=2560%2C2560" alt="" class="wp-image-128063" /></figure> <h3 class="wp-block-heading" id="h-editorial-leadership-0">Editorial Leadership</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/journal-of-marketing-research-editors/">Editors</a></li> <li><a href="https://www.ama.org/journal-of-marketing-research-associate-editors/">Associate Editors</a></li> <li><a href="https://www.ama.org/journal-of-marketing-research-editorial-review-board/">Editorial Review Board</a></li> <li><a href="https://www.ama.org/journal-of-marketing-research-advisory-board/">Advisory Board</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" width="460" height="460" src="https://www.ama.org/wp-content/uploads/2022/10/submit-a-paper.jpg?w=460&resize=460%2C460" alt="" class="wp-image-108856" /></figure> <h3 class="wp-block-heading" id="h-submit-a-paper-0">Submit a Paper</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/submission-guidelines-american-marketing-association-journals/">Submission Guidelines</a></li> <li><a href="https://mc.manuscriptcentral.com/ama_jmr" target="_blank" rel="noreferrer noopener nofollow">Submission Site</a></li> <li><a href="https://www.ama.org/editorial-guidelines-journal-of-marketing-research-2/"><em>JMR</em> Editorial Statement</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" width="2607" height="2607" src="https://www.ama.org/wp-content/uploads/2024/12/jmr-methods-si-magnifying-glass-square.jpg?w=1024&resize=2607%2C2607" alt="" class="wp-image-177917" /></figure> <h3 class="wp-block-heading" id="h-call-for-papers">Call for Papers</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/2024/12/09/call-for-papers-journal-of-marketing-research-new-methods-for-the-future-of-marketing/" target="_blank" rel="noreferrer noopener">New Methods for the Future of Marketing</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><img data-recalc-dims="1" loading="lazy" width="467" height="467" src="https://www.ama.org/wp-content/uploads/2022/10/AMA-square.jpg?resize=467%2C467" alt="" class="wp-image-109407" /></figure> <h3 class="wp-block-heading" id="h-editorial-policies-0">Editorial Policies</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/ama-journals-editorial-policies-procedures/">AMA Journal Policies</a></li> <li><a href="https://www.ama.org/journal-of-marketing-research-policy-for-research-transparency/"><em>Journal of Marketing Research</em> Policy for Research Transparency</a></li> <li><a href="https://www.ama.org/decision-appeal-policy-ama-journals/">Decision Appeal Policy</a></li> </ul> </div> </div> </div></div> <div class="wp-block cards-container"> <h2> Featured </h2> <ul class="cards"> <li class="card marketing_news has-background has-white-background-color has-link is-style-horizontal" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2024/11/Untitled-design.png?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill="#201C0E" fill-rule="evenodd" d="M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z" clip-rule="evenodd" /></svg> Marketing News </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://www.ama.org/marketing-news/causal-inference-with-quasi-experimental-data/" itemprop="url"> Causal Inference with Quasi-Experimental Data </a> </h2> <p><p>This in-depth guide provides an overview of the methodological toolkit available to empirical researchers who are interested in making causal inference using quasi-experimental data.</p><br></p> </div></li> </ul> </div> <h2 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rel="noreferrer noopener">Education and Marketing</a></li> <li><a href="https://journals.sagepub.com/toc/mrja/58/6" target="_blank" rel="noreferrer noopener">Marketing Insights from Multimedia Data</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-jmr-awards"><em>JMR</em> Awards</h4> <ul class="wp-block-list"> <li><a href="https://www.ama.org/press-releases/2023-paul-e-green-award-winners-announced/">2023 Paul E. Green Award</a></li> <li><a href="https://www.ama.org/press-releases/eva-ascarza-receives-2023-weitz-winer-odell-award-for-retention-futility/">2024 Weitz-Winer-O’Dell Awar</a><a href="https://www.ama.org/press-releases/two-journal-of-marketing-research-articles-selected-to-receive-2024-weitz-winer-odell-award/">d</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-explore-the-journal-0">Explore the Journal</h4> <ul class="wp-block-list"> <li><a href="https://journals.sagepub.com/toc/MRJ/current" target="_blank" rel="noreferrer noopener">Current <em>JMR</em> Issue</a></li> <li><a href="https://journals.sagepub.com/toc/MRJ/0/0" target="_blank" rel="noreferrer noopener">Articles in Advance</a></li> <li><a href="https://journals.sagepub.com/toc/MRJ/0/ja" target="_blank" rel="noreferrer noopener">Recently Accepted Manuscripts</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-connect-0">Connect</h4> <ul class="wp-block-list"> <li><a href="https://journals.sagepub.com/connected/MRJ#email-alert" target="_blank" rel="noreferrer noopener">Get <em>JMR</em> Article Alerts</a></li> <li><a href="https://www.linkedin.com/company/33296344/" target="_blank" rel="noreferrer noopener">Follow <em>JMR</em> on LinkedIn</a></li> <li><a href="https://amaf.wufoo.com/forms/jmr-updates-a-newsletter-signup" target="_blank" rel="noreferrer noopener">Subscribe to the <em>JMR</em> Updates Newsletter</a></li> <li>Get <em>JMR</em> updates on X (Twitter): <a href="https://twitter.com/ama_journals?ref_src=twsrc%5Etfw" class="twitter-follow-button">Follow @ama_journals</a><script src="https://platform.twitter.com/widgets.js"></script></li> </ul> </div> </div> <div id="om-vz0b3z7vdbhbsfhoma3u-holder"></div> </div> <div class="tab-content" id="journal-of-public-policy-marketing" role="tabpanel"> <div class="wp-block-image"> <figure class="aligncenter size-large"><a href="https://www.ama.org/journal-of-public-policy-marketing/"><img data-recalc-dims="1" loading="lazy" width="600" height="200" src="https://www.ama.org/wp-content/uploads/2019/12/AMA-Journal-of-Public-Policy.png?w=600&resize=600%2C200" alt="" class="wp-image-26473" /></a></figure></div> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"></div></div> <p><em><a href="https://www.ama.org/journal-of-public-policy-marketing/" target="_blank" rel="noreferrer noopener">Journal of Public Policy & Marketing</a></em> (<em>JPP&M</em>) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. <a href="https://www.ama.org/journal-of-public-policy-marketing/">Learn more about <em>JPP&M</em> here</a>.</p> <h4 class="wp-block-heading" id="impact-factor-2-5">Impact factor: 5.1</h4> <div class="wp-block cards-container"> <h2> Recommended Reading </h2> <ul class="cards"> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2025/01/peace-si-card.jpg?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill="#201C0E" fill-rule="evenodd" d="M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z" clip-rule="evenodd" /></svg> Special Issue </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://www.ama.org/journal-of-public-policy-marketing-special-issue-marketing-to-end-war-create-peace-and-enhance-sustainable-well-being/" itemprop="url"> Journal of Public Policy & Marketing Special Issue: Marketing to End War, Create Peace, and Enhance Sustainable Well-Being </a> </h2> <p>This special issue features scholarly explorations of marketing actions, policy enactments, and consumer behaviors to end war, create peace, and enhance sustainable well-being for people, societies, countries, and our planet.</p> </div></li> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2023/11/JPPM_Website-Card-Image_620-x-466.png?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill="#201C0E" fill-rule="evenodd" d="M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z" clip-rule="evenodd" /></svg> Special Issue </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://journals.sagepub.com/toc/ppoa/43/3" itemprop="url"> TCR Impact </a> </h2> <p>Transformative Consumer Research (TCR) is a movement that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. In this <em>JPP&M</em> Special Issue, marketing scholars discuss an agenda to accelerate the success of impactful academic research in this space.</p> </div></li> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2023/02/radicalization-card.jpg?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill="#201C0E" fill-rule="evenodd" d="M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z" clip-rule="evenodd" /></svg> Special Issue </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://www.ama.org/journal-of-public-policy-marketing-special-issue-marketing-to-prevent-radicalization-developing-insights-for-policies/" itemprop="url"> Marketing to Prevent Radicalization: Developing Insights for Policies </a> </h2> <p><em><em>JPP&M</em> </em>special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here.</p> </div></li> </ul> </div> <div class="wp-block-group has-beige-100-background-color has-background"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="h-for-authors-1">For Authors</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" width="2560" height="2560" src="https://www.ama.org/wp-content/uploads/2023/07/JPPM-editors-square.jpg?w=1024&resize=2560%2C2560" alt="" class="wp-image-128098" /></figure> <h3 class="wp-block-heading" id="h-editorial-leadership-1">Editorial Leadership</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/journal-of-public-policy-marketing-editor-in-chief/">Editors</a></li> <li><a href="https://www.ama.org/associate-editors-journal-of-public-policy-marketing/">Associate Editors</a></li> <li><a href="https://www.ama.org/editorial-review-board-journal-of-public-policy-marketing/">Editorial Review Board</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" width="460" height="460" src="https://www.ama.org/wp-content/uploads/2022/10/submit-a-paper.jpg?w=460&resize=460%2C460" alt="" class="wp-image-108856" /></figure> <h3 class="wp-block-heading" id="h-submit-a-paper-1">Submit a Paper</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/submission-guidelines-american-marketing-association-journals/">Submission Guidelines</a></li> <li><a href="https://mc.manuscriptcentral.com/ama_jim" target="_blank" rel="noreferrer noopener nofollow"></a><a href="https://mc.manuscriptcentral.com/ama_jppm" target="_blank" rel="noreferrer noopener nofollow">Submission Site</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><img data-recalc-dims="1" loading="lazy" width="669" height="668" src="https://www.ama.org/wp-content/uploads/2025/01/misinformation-square_34f81c.jpg?resize=669%2C668" alt="" class="wp-image-181681" /></figure> <h3 class="wp-block-heading" id="h-call-for-papers-0">Call for Papers</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/2025/01/06/call-for-papers-journal-of-public-policy-marketing-mitigating-misinformation/">Mitigating Misinformation</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" width="467" height="467" src="https://www.ama.org/wp-content/uploads/2022/10/AMA-square.jpg?w=467&resize=467%2C467" alt="" class="wp-image-109407" /></figure> <h3 class="wp-block-heading" id="h-editorial-policies-1">Editorial Policies</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/ama-journals-editorial-policies-procedures/">AMA Journal Policies</a></li> <li><a href="https://www.ama.org/decision-appeal-policy-ama-journals/" target="_blank" rel="noreferrer noopener">Decision Appeal Policy</a></li> <li><a href="https://www.ama.org/jppm-trainee-reviewer-program/"><em>JPP&M</em> Trainee Reviewer Program</a></li> </ul> </div> </div> </div></div> <div class="wp-block cards-container"> <h2> Featured </h2> <ul class="cards"> <li class="card has-background has-white-background-color has-link is-style-horizontal" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2023/12/JPPM_Website-Card-Image_620-x-466.png?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill="#201C0E" fill-rule="evenodd" d="M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z" clip-rule="evenodd" /></svg> Special Issue </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://journals.sagepub.com/toc/ppoa/43/1" itemprop="url"> Meta-Analyses and Systematic Reviews in Marketing and Public Policy </a> </h2> <p>Check out the research in the January 2024 <em>Journal of Public Policy & Marketing</em> special issue, “Meta-Analyses and Systematic Reviews in Marketing and Public Policy.”</p> </div></li> </ul> </div> <h2 class="wp-block-heading has-text-align-center" id="h-additional-resources-1">Additional Resources</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-research-curations">Research Curations</h4> <ul class="wp-block-list"> <li><a href="https://www.ama.org/2020/08/04/a-call-for-further-research-at-the-intersection-of-race-marketing-and-public-policy/">A Call for Further Research at the Intersection of Race, Marketing, and Public Policy</a></li> <li><a href="https://www.ama.org/2021/01/04/what-exactly-is-marketing-and-public-policy/">What Exactly Is Marketing and Public Policy?</a></li> <li><a href="https://www.ama.org/2021/05/20/is-the-pharmaceutical-industry-an-ideal-context-for-research-a-curation-on-pharmaceutical-marketing-and-agenda-for-future-research/">A Curation on Pharmaceutical Marketing and Agenda for Future Research</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-jpp-amp-m-videos"><em>JPP&M </em>Videos</h4> <ul class="wp-block-list"> <li><a href="https://www.ama.org/video-modules-on-marketing-and-public-policy/" target="_blank" rel="noreferrer noopener"><em>JPP&M</em> 10–20 Minute Video Modules</a></li> <li><a href="https://www.youtube.com/watch?v=2Icc-DS0RJ4" target="_blank" rel="noreferrer noopener">A Conversation About Media Impact with Jessica Vredenburg</a></li> <li><a href="https://www.ama.org/webinar-recording-measuring-societal-impact-in-business-research-from-challenges-to-change/" target="_blank" rel="noreferrer noopener">Maura Scott Featured in <em>Financial Times </em>Panel on Societal Impact in Business Research</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-special-issues-1">Special Issues</h4> <ul class="wp-block-list"> <li><a href="https://www.ama.org/journal-of-public-policy-marketing-special-issue-marketing-to-end-war-create-peace-and-enhance-sustainable-well-being/">Marketing to End War, Create Peace, and Enhance Sustainable Well-Being</a></li> <li><a href="https://journals.sagepub.com/toc/ppoa/43/3" target="_blank" rel="noreferrer noopener">TCR Impact</a></li> <li><a href="https://journals.sagepub.com/toc/ppoa/43/1">Meta-Analyses and Systematic Reviews in Marketing and Public Policy</a></li> <li><a href="https://www.ama.org/journal-of-public-policy-marketing-special-issue-marketing-to-prevent-radicalization-developing-insights-for-policies/" target="_blank" rel="noreferrer noopener">Marketing to Prevent Radicalization</a></li> <li><a href="https://journals.sagepub.com/toc/ppoa/41/4" target="_blank" rel="noreferrer noopener">Pharmaceuticals, Marketing, and Society</a></li> <li><a href="https://www.ama.org/the-covid-19-pandemic-through-the-lens-of-marketing-and-public-policy/" target="_blank" rel="noreferrer noopener">The COVID-19 Pandemic through the Lens of Marketing and Public Policy</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-explore-the-journal-1">Explore the Journal</h4> <ul class="wp-block-list"> <li><a href="https://journals.sagepub.com/toc/PPO/current" target="_blank" rel="noreferrer noopener">Current <em>JPP&M</em> Issue</a></li> <li><a href="https://journals.sagepub.com/toc/PPO/0/0" target="_blank" rel="noreferrer noopener">Articles in Advance</a></li> <li><a href="https://journals.sagepub.com/toc/PPO/0/ja" target="_blank" rel="noreferrer noopener">Recently Accepted Manuscripts</a></li> <li><a href="https://journals.sagepub.com/page/ppo/thomas_c_kinnear" target="_blank" rel="noreferrer noopener">Thomas C. Kinnear Award Collection</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-connect-1">Connect</h4> <ul class="wp-block-list"> <li><a href="https://journals.sagepub.com/connected/PPO#email-alert" target="_blank" rel="noreferrer noopener">Get <em>JPP&M</em> Article Alerts</a></li> <li><a href="https://www.linkedin.com/company/33293604/" target="_blank" rel="noreferrer noopener">Follow <em>JPP&M</em> on LinkedIn</a></li> <li>Get <em>JPP&M</em> updates on X (Twitter): <a href="https://twitter.com/ama_journals?ref_src=twsrc%5Etfw" class="twitter-follow-button">Follow @ama_journals</a><script src="https://platform.twitter.com/widgets.js"></script></li> </ul> </div> </div> <div id="om-vz0b3z7vdbhbsfhoma3u-holder"></div> <p></p> </div> <div class="tab-content" id="journal-of-international-marketing" role="tabpanel"> <div class="wp-block-image"> <figure class="aligncenter size-large"><a href="https://www.ama.org/journal-of-international-marketing/"><img data-recalc-dims="1" loading="lazy" width="600" height="200" src="https://www.ama.org/wp-content/uploads/2019/12/AMA-Journal-of-International-Marketing.png?w=600&resize=600%2C200" alt="" class="wp-image-26470" /></a></figure></div> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"></div></div> <p><em><a href="https://www.ama.org/journal-of-international-marketing/">Journal of International Marketing</a></em> (<em>JIM</em>) is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. <a href="https://www.ama.org/journal-of-international-marketing/">Learn more about <em>JIM</em> here</a>.</p> <h4 class="wp-block-heading" id="impact-factor-4-575">Impact factor: 4.9</h4> <div class="wp-block cards-container"> <h2> Recommended Reading </h2> <ul class="cards"> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2024/07/tik-tok-card.jpg?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill="#201C0E" fill-rule="evenodd" d="M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z" clip-rule="evenodd" /></svg> research insight </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://www.ama.org/research-insights/research-insight-becoming-tiktok-famous-how-global-brands-engage-emerging-market-consumers/" itemprop="url"> Becoming TikTok Famous: How Global Brands Engage Emerging-Market Consumers </a> </h2> <p>How can managers of global brands increase likes, shares, and comments on TikTok? A <em>Journal of International Marketing </em>study explores.</p> </div></li> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2024/07/global-branding-card.jpg?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill="#201C0E" fill-rule="evenodd" d="M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z" clip-rule="evenodd" /></svg> Research Insight </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://www.ama.org/research-insights/optimizing-global-branding-by-combining-local-and-foreign-elements/" itemprop="url"> Optimizing Global Branding by Combining Local and Foreign Elements </a> </h2> <p>A <em>Journal of International Marketing </em>study shows that building a brand image with balanced local and foreign branding elements leads to more favorable brand and product evaluations compared to either local or foreign appeals alone.</p> </div></li> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="314" src="https://www.ama.org/wp-content/uploads/2022/10/jig-cover-social-1579133599487.jpg?resize=486%2C314" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill="#201C0E" fill-rule="evenodd" d="M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z" clip-rule="evenodd" /></svg> Special Issue </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://journals.sagepub.com/toc/jiga/32/3" itemprop="url"> Brands and Branding in an International Context </a> </h2> <p>This <em>Journal of International Marketing</em> Special Issue takes a fresh look at brands and branding in an international context, exploring several forward-thinking branding topics and perspectives.</p> </div></li> </ul> </div> <div class="wp-block-group has-beige-100-background-color has-background"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="h-for-authors-2">For Authors</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" width="500" height="500" src="https://www.ama.org/wp-content/uploads/2024/07/headshot-2-square.jpg?w=500&resize=500%2C500" alt="" class="wp-image-161515" /></figure> <h3 class="wp-block-heading" id="h-editorial-leadership-2">Editorial Leadership</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/journal-of-international-marketing-editor-in-chief/">Editor in Chief</a></li> <li><a href="https://www.ama.org/journal-of-international-marketing-associate-editors/">Associate Editors</a></li> <li><a href="https://www.ama.org/journal-of-international-marketing-editorial-review-board/">Editorial Review Board</a></li> <li><a href="https://www.ama.org/journal-of-international-marketing-advisory-board/">Advisory Board</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" width="460" height="460" src="https://www.ama.org/wp-content/uploads/2022/10/submit-a-paper.jpg?w=460&resize=460%2C460" alt="" class="wp-image-108856" /></figure> <h3 class="wp-block-heading" id="h-submit-a-paper-2">Submit a Paper</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/submission-guidelines-american-marketing-association-journals/">Submission Guidelines</a></li> <li><a href="https://mc.manuscriptcentral.com/ama_jim" target="_blank" rel="noreferrer noopener nofollow">Submission Site</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" width="500" height="500" src="https://www.ama.org/wp-content/uploads/2024/10/JIM-cfp-luxury-square.jpg?w=500&resize=500%2C500" alt="" class="wp-image-172647" /></figure> <h3 class="wp-block-heading" id="h-calls-for-papers">Calls for Papers</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/2024/10/10/call-for-papers-journal-of-international-marketing-global-luxury-branding/">Global Luxury Branding</a></li> <li><a href="https://www.ama.org/2024/05/10/call-for-papers-journal-of-international-marketing-marketings-role-in-the-management-of-fast-evolving-global-supply-chains/">Marketing’s Role in the Management of Fast-Evolving Global Supply Chains</a></li> <li><a href="https://www.ama.org/2024/06/04/call-for-papers-journal-of-international-marketing-digital-platforms-and-ecosystems-in-international-marketing/">Digital Platforms and Ecosystems in International Marketing</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" width="467" height="467" src="https://www.ama.org/wp-content/uploads/2022/10/AMA-square.jpg?w=467&resize=467%2C467" alt="" class="wp-image-109407" /></figure> <h3 class="wp-block-heading" id="h-editorial-policies-2">Editorial Policies</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/ama-journals-editorial-policies-procedures/">AMA Journal Policies</a></li> <li><a href="https://www.ama.org/decision-appeal-policy-ama-journals/">Decision Appeal Policy</a></li> </ul> </div> </div> </div></div> <div class="wp-block cards-container"> <h2> Featured </h2> <ul class="cards"> <li class="card has-background has-white-background-color has-link is-style-horizontal" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2025/02/JIM_Website-Card-Image-620-x-466.png?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> Event </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://www.ama.org/2025/02/18/jim-insight-papers/" itemprop="url"> JIM Insight Papers </a> </h2> <p>Insight Papers are shorter manuscripts (under 4,000 words, including all components of the submission) designed for a faster peer review process compared with typical research articles. These papers focus on insights that would benefit from rapid dissemination or serve as a meaningful extension of an already-published article, providing additional contextual confirmation or disconfirmation.</p> </div></li> </ul> </div> <h2 class="wp-block-heading has-text-align-center" id="h-additional-resources-2">Additional Resources</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-special-issues-2">Special Issues</h4> <ul class="wp-block-list"> <li><a href="https://journals.sagepub.com/toc/jiga/32/3" target="_blank" rel="noreferrer noopener">Brands and Branding in an International Context</a></li> <li><a href="https://journals.sagepub.com/toc/jiga/31/2" target="_blank" rel="noreferrer noopener">Theory and Practice in Global Marketing (TPGM)</a></li> <li><a href="https://journals.sagepub.com/toc/jiga/31/1" target="_blank" rel="noreferrer noopener">Customer Engagement in International Markets</a></li> <li><a href="https://journals.sagepub.com/toc/jiga/30/2" target="_blank" rel="noreferrer noopener">Well-Being in a Global World, Part 1: Lessons from a Global Pandemic</a></li> <li><a href="https://journals.sagepub.com/toc/jiga/30/3" target="_blank" rel="noreferrer noopener">Well-Being in a Global World, Part 2: Future Directions for Research in International Marketing</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-jim-awards"><em>JIM</em> Awards</h4> <ul class="wp-block-list"> <li><a href="https://www.ama.org/press-releases/aysegul-ozsomer-bernard-simonin-and-timo-mandler-win-the-2023-s-tamer-cavusgil-award/">2023 S. Tamer Cavusgil Award</a></li> <li><a href="https://www.ama.org/press-releases/jan-benedict-e-m-steenkamp-wins-the-2024-hans-b-thorelli-award/">2024 Hans B. Thorelli Award</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-explore-the-journal-2">Explore the Journal</h4> <ul class="wp-block-list"> <li><a href="https://journals.sagepub.com/toc/JIG/current" target="_blank" rel="noreferrer noopener">Current <em>JIM</em> Issue</a></li> <li><a href="https://journals.sagepub.com/toc/JIG/0/0" target="_blank" rel="noreferrer noopener">Articles in Advance</a></li> <li><a href="https://journals.sagepub.com/toc/JIG/0/ja" target="_blank" rel="noreferrer noopener">Recently Accepted Manuscripts</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-connect-2">Connect</h4> <ul class="wp-block-list"> <li><a href="https://journals.sagepub.com/connected/JIG#email-alert" target="_blank" rel="noreferrer noopener">Get <em>JIM</em> Article Alerts</a></li> <li><a href="https://www.linkedin.com/company/64597822/" target="_blank" rel="noreferrer noopener">Follow <em>JIM</em> on LinkedIn</a></li> <li>Get <em>JIM</em> updates on X (Twitter): <a href="https://twitter.com/ama_journals?ref_src=twsrc%5Etfw" class="twitter-follow-button">Follow @ama_journals</a><script src="https://platform.twitter.com/widgets.js"></script></li> </ul> </div> </div> <div id="om-vz0b3z7vdbhbsfhoma3u-holder"></div> </div> <div class="tab-content" id="journal-of-interactive-marketing" role="tabpanel"> <div class="wp-block-image"> <figure class="aligncenter size-full"><a href="https://www.ama.org/journal-of-interactive-marketing/"><img data-recalc-dims="1" loading="lazy" width="600" height="200" src="https://www.ama.org/wp-content/uploads/2022/05/JNM-journals-page.jpg?resize=600%2C200" alt="" class="wp-image-101181" /></a></figure></div> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"></div></div> <p><em><a href="https://www.ama.org/journal-of-interactive-marketing/">Journal of Interactive Marketing</a></em> aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing. <a href="https://www.ama.org/journal-of-interactive-marketing/">Learn more about the journal here</a>.</p> <h4 class="wp-block-heading" id="impact-factor-4-575">Impact factor: 6.8</h4> <div class="wp-block cards-container"> <h2> Recommended Reading </h2> <ul class="cards"> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2024/07/social-media-recipe-card.jpg?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill="#201C0E" fill-rule="evenodd" d="M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z" clip-rule="evenodd" /></svg> Research Insight </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://www.ama.org/research-insights/research-insight-getting-the-recipe-right-how-different-combinations-of-content-drive-social-media-engagement/" itemprop="url"> Getting the Recipe Right: How Different Content Combinations Drive Social Media Engagement </a> </h2> <p>In a <em>Journal of Interactive Marketing </em>study, researchers analyze engagement behaviors across 516 Instagram stories and identify distinct social media content “recipes” that drive successful engagement. They identify four specific combinations for engagement: “loud,” “informative,” “affective,” and “relational.”</p> </div></li> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2024/07/feed-the-trolls-card.jpg?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill="#201C0E" fill-rule="evenodd" d="M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z" clip-rule="evenodd" /></svg> Research Insight </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://www.ama.org/research-insights/research-insight-should-you-feed-the-trolls-how-toxic-social-media-comments-can-increase-product-usage/" itemprop="url"> Should You Feed the Trolls? How Toxic Social Media Comments Can Increase Product Usage </a> </h2> <p>This <em>Journal of Interactive Marketing </em>study explores the types of content that attract toxic comments, and it finds that toxic comments aren’t always a bad thing.</p> </div></li> <li class="card has-background has-white-background-color has-link" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2022/11/Journal-of-Interactive-Marketing_Website-Card-Image-620-x-466.jpg?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill="#201C0E" fill-rule="evenodd" d="M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z" clip-rule="evenodd" /></svg> Special Issue </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://journals.sagepub.com/toc/jnma/58/2-3" itemprop="url"> Information Technologies and Consumers’ Well-Being </a> </h2> <p>Check out the research from the latest <em>Journal of Interactive Marketing </em>special issue.</p> </div></li> </ul> </div> <div class="wp-block-group has-beige-100-background-color has-background"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="h-for-authors-3">For Authors</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image alignwide size-large"><img data-recalc-dims="1" loading="lazy" width="1080" height="1080" src="https://www.ama.org/wp-content/uploads/2024/07/Untitled-11.jpeg?w=1024&resize=1080%2C1080" alt="" class="wp-image-161574" /></figure> <h3 class="wp-block-heading alignwide" id="h-editorial-leadership-3">Editorial Leadership</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/journal-of-interactive-marketing-editors/" target="_blank" rel="noreferrer noopener">Editors and Editors Emeritus</a></li> <li><a href="https://www.ama.org/journal-of-interactive-marketing-associate-editors/" target="_blank" rel="noreferrer noopener">Associate Editors</a></li> <li><a href="https://www.ama.org/journal-of-interactive-marketing-editorial-review-board/" target="_blank" rel="noreferrer noopener">Editorial Review Board</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" width="460" height="460" src="https://www.ama.org/wp-content/uploads/2022/04/submission-guidelines-square-2.jpg?w=460&resize=460%2C460" alt="" class="wp-image-99555" /></figure> <h3 class="wp-block-heading alignwide" id="h-submit-a-paper-3">Submit a Paper</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/submission-guidelines-american-marketing-association-journals/">Submission Guidelines</a></li> <li><a href="https://mc.manuscriptcentral.com/ama_jnm" target="_blank" rel="noreferrer noopener nofollow">Submission Site</a></li> <li><a href="https://journals.sagepub.com/aims-scope/JNM" target="_blank" rel="noreferrer noopener">Aims and Scope</a></li> <li><a href="https://www.ama.org/2024/10/21/introducing-jnm-reports/">New Article Type: <em>JNM</em> Reports</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" width="467" height="467" src="https://www.ama.org/wp-content/uploads/2022/04/ama-logo-2.jpg?w=467&resize=467%2C467" alt="" class="wp-image-99563" /></figure> <h3 class="wp-block-heading alignwide" id="h-editorial-policies-3">Editorial Policies</h3> <ul class="wp-block-list"> <li><a href="https://www.ama.org/ama-journals-editorial-policies-procedures/" target="_blank" rel="noreferrer noopener">AMA Journal Policies</a></li> <li><a href="https://www.ama.org/decision-appeal-policy-ama-journals/" target="_blank" rel="noreferrer noopener">Decision Appeal Policy</a></li> <li><a href="https://journals.sagepub.com/metrics/JNM" target="_blank" rel="noreferrer noopener">Journal Indexing and Metrics</a></li> </ul> </div> </div> </div></div> <div class="wp-block cards-container"> <h2> Featured </h2> <ul class="cards"> <li class="card has-background has-white-background-color has-link is-style-horizontal" itemscope itemtype="https://schema.org/Article"> <div class="card__header"> <img loading="lazy" width="486" height="365" src="https://www.ama.org/wp-content/uploads/2023/04/Journal-of-Interactive-Marketing_Website-Card-Image-620-x-466-1.jpg?resize=486%2C365" class="card__img" alt="" itemprop="image" itemscope="" itemtype="http://schema.org/ImageObject" /> </div> <div class="card__body"> <p class="taxonomy has-xxxs-font-size has-grey-700-color is-uppercase"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill="#201C0E" fill-rule="evenodd" d="M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z" clip-rule="evenodd" /></svg> Award-Winning Research </p> <h2 class="has-medium-font-size" itemprop="name"> <a href="https://www.ama.org/press-releases/montaguti-valentini-and-vecchioni-win-2023-journal-of-interactive-marketing-best-paper-award/" itemprop="url"> Montaguti, Valentini, and Vecchioni Win 2023 Journal of Interactive Marketing Best Paper Award </a> </h2> <p>The winners of the 2023 Best Paper Award are Elisa Montaguti, Sara Valentini, and Federica Vecchioni. Click here to learn more about the winning article and view the finalists.</p> </div></li> </ul> </div> <h2 class="wp-block-heading has-text-align-center" id="h-additional-resources-3">Additional Resources</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-explore-the-journal-3">Explore the Journal</h4> <ul class="wp-block-list"> <li><a href="https://journals.sagepub.com/toc/jnma/current" target="_blank" rel="noreferrer noopener">Current Issue</a></li> <li><a href="https://journals.sagepub.com/toc/jnma/0/0" target="_blank" rel="noreferrer noopener">Articles in Advance</a></li> <li><a href="https://journals.sagepub.com/loi/JNM" target="_blank" rel="noreferrer noopener">All Issues</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-special-issues-3">Special Issues</h4> <ul class="wp-block-list"> <li><a href="https://journals.sagepub.com/toc/jnma/58/2-3" target="_blank" rel="noreferrer noopener">Information Technologies and Consumers’ Well-Being</a></li> <li><a href="https://journals.sagepub.com/toc/jnma/57/1" target="_blank" rel="noreferrer noopener">Examining the Unanticipated Consequences of Interactive Marketing</a></li> <li><a href="https://journals.sagepub.com/toc/jnma/51/1" target="_blank" rel="noreferrer noopener">Big Data, Technology-Driven CRM & Artificial Intelligence</a></li> <li><a href="https://journals.sagepub.com/toc/jnma/34/1" target="_blank" rel="noreferrer noopener">Mobile Marketing</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading" id="h-connect-3">Connect</h4> <ul class="wp-block-list"> <li><a href="https://journals.sagepub.com/connected/JNM#email-alert" target="_blank" rel="noreferrer noopener">Get <em>Journal 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