Content Marketing Foundations Online Class | LinkedIn Learning, formerly Lynda.com

<!DOCTYPE html> <html lang="en"> <head> <meta name="pageKey" content="d_learning_course_guest">  <meta name="locale" content="en_US"> <meta id="config" data-app-version="2.0.2343" data-call-tree-id="AAYuUZSHZ3WPpMdwmgTtkQ==" data-multiproduct-name="learning-guest-frontend" data-service-name="learning-guest-frontend" data-browser-id="b11c5821-89e1-47ea-83f2-0000249b1be6" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:learning_course_guest;kzo8DdiXRNCzOa757B6ipg==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0" data-dna-member-lix-treatment="control" data-human-member-lix-treatment="control" data-dfp-member-lix-treatment="control"> <link rel="canonical" href="https://www.linkedin.com/learning/content-marketing-foundations-3">     <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials">  <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/444zstxv7s91nepfm5et6ofge"> <title>Content Marketing Foundations Online Class | LinkedIn Learning, formerly Lynda.com</title> <meta name="robots" content="noarchive, max-image-preview:large"> <meta name="description" content="Explore the extraordinary value of content marketing and how it can benefit a business if executed properly."> <meta property="og:site_name" content="LinkedIn"> <meta name="twitter:site" content="@LI_Learning"> <meta name="twitter:card" content="summary"> <meta name="litmsProfileName" content="learning-guest-frontend"> <meta property="og:title" content="Content Marketing Foundations Online Class | LinkedIn Learning, formerly Lynda.com"> <meta name="twitter:title" content="Content Marketing Foundations Online Class | LinkedIn Learning, formerly Lynda.com"> <meta property="og:description" content="Explore the extraordinary value of content marketing and how it can benefit a business if executed properly."> <meta name="twitter:description" content="Explore the extraordinary value of content marketing and how it can benefit a business if executed properly."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw">  <meta property="og:url" content="https://www.linkedin.com/learning/content-marketing-foundations-3"> <meta property="og:type" content="website"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/learning-guest/api/ingraphs/gauge" data-counter-metric-endpoint="/learning-guest/api/ingraphs/counter"> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/bhnsb9vw0f84m4sarx55jrypn"> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"Course","provider":{"@type":"Organization","name":"LinkedIn Learning","url":"https://www.linkedin.com/learning/"},"publisher":{"@type":"Organization","name":"LinkedIn Learning","url":"https://www.linkedin.com/learning/"},"hasCourseInstance":{"@type":"CourseInstance","courseMode":"online","courseWorkload":"PT53M18S","instructor":[{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"}]},"inLanguage":"en","name":"Content Marketing Foundations","offers":[{"@type":"Offer","category":"Subscription"},{"@type":"Offer","category":"Paid","price":"30.27","priceCurrency":"SGD"}],"description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","image":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","creator":[{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"}],"author":[{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"}],"dateCreated":"2020-01-21","datePublished":"2020-01-21","thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","timeRequired":"PT53M18S","totalHistoricalEnrollment":136736,"url":"https://www.linkedin.com/learning/content-marketing-foundations-3","about":[{"@type":"Thing","url":"https://www.linkedin.com/learning/topics/content-marketing","name":"Content Marketing"}],"hasPart":[[{"@type":"VideoObject","name":"What is content marketing? - Introduction","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT1M40S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/what-is-content-marketing"}],[{"@type":"VideoObject","name":"Setting strategic goals - 1. Creating a Content Strategy","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT3M25S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/setting-strategic-goals"},{"@type":"VideoObject","name":"Defining your audience - 1. Creating a Content Strategy","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT2M58S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/defining-your-audience"}],[{"@type":"VideoObject","name":"Finding relevant topic ideas - 2. Choosing the Right Topics","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT3M12S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/finding-relevant-topic-ideas"},{"@type":"VideoObject","name":"Organizing topics into categories - 2. Choosing the Right Topics","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT3M4S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/organizing-topics-into-categories"}],[{"@type":"VideoObject","name":"Tips for successful storytelling - 3. Producing Content","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT3M26S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/tips-for-successful-storytelling"},{"@type":"VideoObject","name":"Selecting the right type of content - 3. Producing Content","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT3M21S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/selecting-the-right-type-of-content"}],[{"@type":"VideoObject","name":"Formatting content for a frictionless experience - 4. Optimizing Content","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT3M45S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/formatting-content-for-a-frictionless-experience"},{"@type":"VideoObject","name":"Formatting content for distribution - 4. Optimizing Content","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT2M48S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/formatting-content-for-distribution"}],[{"@type":"VideoObject","name":"Promoting with owned and shared media - 5. Distributing Content","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT3M5S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/promoting-with-owned-and-shared-media"},{"@type":"VideoObject","name":"Promoting with earned and paid media - 5. Distributing Content","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT3M18S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/promoting-with-earned-and-paid-media"}],[{"@type":"VideoObject","name":"Integrating content across departments - 6. Integrating Content","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT2M25S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/integrating-content-across-departments"},{"@type":"VideoObject","name":"Repurposing content to earn more benefits - 6. Integrating Content","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT2M57S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/repurposing-content-to-earn-more-benefits"}],[{"@type":"VideoObject","name":"Attributing content actions to results - 7. Measuring Content","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT3M10S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/attributing-content-actions-to-results"}],[{"@type":"VideoObject","name":"Conveying thought leadership with content - 8. Innovating with Content","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT3M1S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/conveying-thought-leadership-with-content"},{"@type":"VideoObject","name":"The key to the quality versus quantity debate - 8. Innovating with Content","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT3M18S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/the-key-to-the-quality-versus-quantity-debate"},{"@type":"VideoObject","name":"Experimenting beyond best practices - 8. Innovating with Content","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT3M13S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/experimenting-beyond-best-practices"}],[{"@type":"VideoObject","name":"Staying updated on content marketing - Conclusion","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT1M12S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/staying-updated-on-content-marketing"}]],"syllabusSections":[{"@type":"Syllabus","name":"What is content marketing?","timeRequired":"PT1M40S","description":"Explore what content marketing is and why it's a worthwhile marketing investment. Learn about where content marketing fits in the overall marketing mix and the unique benefits of the medium over other options in a marketer's toolkit."},{"@type":"Syllabus","name":"Setting strategic goals","timeRequired":"PT3M25S","description":"Explore what a content strategy is, why it is important and how to set goals to direct marketing efforts. Learn about how to best ensure efforts with content marketing are results-oriented from the beginning and that there is a plan in mind to direct decision-making."},{"@type":"Syllabus","name":"Defining your audience","timeRequired":"PT2M58S","description":"Learn about how to define customer personas for the demographics of customers for whom you're trying to personalize content. You are likely to have more success with content marketing when it is focused on the needs and interests of the right customers."},{"@type":"Syllabus","name":"Finding relevant topic ideas","timeRequired":"PT3M12S","description":"Learn about where to find inspiration for relevant topics worth covering with content marketing campaigns. Choosing the right topics to focus a company's content marketing on is essential for ensuring the content drives action and fosters a relationship with customers."},{"@type":"Syllabus","name":"Organizing topics into categories","timeRequired":"PT3M4S","description":"Learn about how to focus content on a few core topic categories for the purpose of consistency and owning a niche. It's important to establish topic categories, as they help ensure all content created by a company falls under the same set of themes."},{"@type":"Syllabus","name":"Tips for successful storytelling","timeRequired":"PT3M26S","description":"Learn about the key components of effective storytelling, which allow you to convey information effectively. Understanding the dynamics of storytelling can help you produce content that drives a meaningful response from customers."},{"@type":"Syllabus","name":"Selecting the right type of content","timeRequired":"PT3M21S","description":"Learn about the primary types of content formats, which will help you make informed decisions about the best ways to package content for different purposes."},{"@type":"Syllabus","name":"Formatting content for a frictionless experience","timeRequired":"PT3M45S","description":"Learn about how to better format content to the needs of readers, listeners, viewers, and anyone else who might consume your content. Positioning content to provide the right experience to the end user is essential to ensure it is consumed without unnecessary distractions."},{"@type":"Syllabus","name":"Formatting content for distribution","timeRequired":"PT2M48S","description":"Learn about how to ensure greater visibility amongst the right audience by organizing content to cater to key formats and marketing channels. Positioning content for maximum exposure across channels will ensure more of the right people will be able to discover and consume it."},{"@type":"Syllabus","name":"Promoting with owned and shared media","timeRequired":"PT3M5S","description":"Learn about how to promote content you own, such as website articles and social media posts."},{"@type":"Syllabus","name":"Promoting with earned and paid media","timeRequired":"PT3M18S","description":"Learn about how to promote earned content such as press mentions and paid media."},{"@type":"Syllabus","name":"Integrating content across departments","timeRequired":"PT2M25S","description":"Learn about how to integrate content with other marketing functions and across departments at a company, which can allow you to earn greater buy-in and earn even more benefits."},{"@type":"Syllabus","name":"Repurposing content to earn more benefits","timeRequired":"PT2M57S","description":"Learn about how to reorganize and recycle content into other formats, which can earn you even greater visibility from programs you've already invested in."},{"@type":"Syllabus","name":"Attributing content actions to results","timeRequired":"PT3M10S","description":"Learn about how to measure the impact of content marketing campaigns. Knowing how a particular content campaign performs can allow you to make more informed decisions on future content efforts."},{"@type":"Syllabus","name":"Conveying thought leadership with content","timeRequired":"PT3M1S","description":"Explore ways to produce content that conveys authority in your industry compared to others. Standing out with content can be difficult, so it's important to learn about ways to produce content that helps your company compete in your industry by sharing expertise and a unique perspective."},{"@type":"Syllabus","name":"The key to the quality versus quantity debate","timeRequired":"PT3M18S","description":"Learn about why content series are the answer to the age old debate of whether content quality or quantity is more important. Both quality and quantity are important considerations with content marketing, which is why producing a content series is a smart investment for organizations competing for attention."},{"@type":"Syllabus","name":"Experimenting beyond best practices","timeRequired":"PT3M13S","description":"Learn about why experimentation and risk-taking is essential for earning the most benefits with content marketing. Innovation isn't a direct path in marketing, which requires that marketers know test to discover what works beyond best practices."},{"@type":"Syllabus","name":"Staying updated on content marketing","timeRequired":"PT1M12S","description":"Explore why staying up-to-date on the evolving content marketing industry requires constantly learning about new marketing approaches, channels, and advancements. Growing your content marketing skill set and staying ahead requires learning on a consistent basis."}],"aggregateRating":{"@type":"AggregateRating","ratingCount":3364,"ratingValue":4.7,"bestRating":5,"worstRating":1},"review":[{"@type":"Review","author":{"@type":"Person","name":"Nara Kheirbk","jobTitle":"Account executive- Spacetoon Kids TV","url":"https://ae.linkedin.com/in/nara-kheirbk-153513210"},"reviewRating":{"@type":"Rating","ratingValue":3},"reviewBody":"adding more examples can make it more clear","datePublished":"2024-12-23T15:04:01.847Z","publisher":{"@type":"Organization","name":"LinkedIn"},"bestRating":5,"worstRating":1},{"@type":"Review","author":{"@type":"Person","name":"Kevin Amunze","jobTitle":"Multimedia Content Producer | Digital Marketing | Digital Media specialist | Radio Programs Producer at Royal Media Services Ltd","url":"https://ke.linkedin.com/in/kevin-amunze-07731095"},"reviewRating":{"@type":"Rating","ratingValue":5},"reviewBody":"A great session","datePublished":"2024-11-11T13:36:46.239Z","publisher":{"@type":"Organization","name":"LinkedIn"},"bestRating":5,"worstRating":1},{"@type":"Review","author":{"@type":"Person","name":"Viết Danh Văn","jobTitle":"Content Creator | English Graduate | Creative storytelling","url":"https://vn.linkedin.com/in/vietdanh"},"reviewRating":{"@type":"Rating","ratingValue":4},"reviewBody":"I find this course helpful, but as a non-native English user, the delivery and explanation could have been easier to understand by just using plain language. For example, it will be easier to quickly grasp the idea by using \"mixed/combined method\" instead of \"integrated method\". Thank you.","datePublished":"2024-10-27T21:57:42.141Z","publisher":{"@type":"Organization","name":"LinkedIn"},"bestRating":5,"worstRating":1}],"video":{"@type":"VideoObject","name":"What is content marketing? - Content Marketing Foundations","author":{"@type":"Person","name":"Brian Honigman","description":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","jobTitle":"Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders","url":"https://www.linkedin.com/in/brianhonigman","image":"https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw","description":"Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.","duration":"PT1M40S","datePublished":"2020-01-21","uploadDate":"2020-01-21","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/content-marketing-foundations-3/what-is-content-marketing"},"educationalLevel":"Beginner","educationalCredentialAwarded":[{"@type":"EducationalOccupationalCredential","name":"LinkedIn Learning Certificate of Completion","url":"https://www.linkedin.com/help/learning/answer/a598944/learning-certificates-of-completion-faqs","credentialCategory":"Certificate","offers":[{"@type":"Offer","category":"Subscription"}]}]} </script>  </head> <body dir="ltr">   <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Skip to main content </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset sticky-header"> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 nav--minified-mobile " aria-label="Primary"> <a href="https://www.linkedin.com/learning/?trk=learning-course_nav-header-logo" class="nav__logo-link link-no-visited-state z-1 mr-auto min-h-[52px] flex items-center babybear:z-0 hover:no-underline focus:no-underline active:no-underline babymamabear:mr-3" data-tracking-control-name="learning-course_nav-header-logo" data-tracking-will-navigate> <div class="learning-logo"> <icon class="learning-logo__inbug onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4zqr0f9jf98vi2nkijyc3bex2"></icon> <span class="learning-logo__text" aria-hidden="true">Learning</span> <span class="sr-only">LinkedIn Learning</span> </div> </a> <section class="search-bar relative flex flex-grow h-[40px] bg-cool-gray-20 min-w-0 max-w-full mx-4 rounded-sm babymamabear:mx-0 babymamabear:mb-1.5 babymamabear:bg-color-transparent babymamabear:w-full babymamabear:flex babymamabear:flex-wrap search-bar--minified-mobile" data-current-search-type="LEARNING"> <button class="search-bar__placeholder papabear:hidden text-input w-full mt-1.5 !pl-[14px] border-1 border-solid border-color-border-faint rounded-[2px] h-[40px] max-h-[40px] flex items-center overflow-hidden cursor-text" data-tracking-control-name="learning-course_search-switcher-opener"> <icon class="text-color-icon w-3 h-3 mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/397vrsk6op88l4981ji1xe1qt"></icon> <div class="search-bar__full-placeholder font-sans text-md text-color-text max-w-[calc(100%-40px)] text-left whitespace-nowrap overflow-hidden text-ellipsis">  Search skills, subjects, or software  </div> <span class="sr-only">Expand search</span> </button> <div class="switcher-tabs__trigger-and-tabs babymamabear:flex"> <button aria-expanded="false" class="switcher-tabs__placeholder flex !h-full !py-0 !pl-2 !pr-1.5 border-r-1 border-solid border-r-color-border-faint babymamabear:hidden tab-md papabear:tab-vertical papabear:justify-start cursor-pointer" data-tracking-control-name="learning-course_switcher-tabs-placeholder" aria-describedby="switcher-description"> <span class="switcher-tabs__placeholder-text m-auto"></span> <icon class="switcher-tabs__caret-down-filled onload pointer-events-none block my-auto min-h-[24px] min-w-[24px] h-[24px] babymamabear:hidden" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv"></icon> </button> <div id="switcher-description" class="hidden">This button displays the currently selected search type. When expanded it provides a list of search options that will switch the search inputs to match the current selection. </div>  <div class="switcher-tabs hidden z-[1] w-auto min-w-[160px] mb-1.5 py-1 absolute top-[48px] left-0 border-solid border-1 border-color-border-faint papabear:container-raised babymamabear:static babymamabear:w-[100vw] babymamabear:h-[48px] babymamabear:p-0 overflow-y-hidden overflow-x-auto md:overflow-x-hidden"> <ul class="switcher-tabs__list flex flex-1 items-stretch papabear:flex-col" role="tablist"> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="jobs-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer " data-switcher-type="JOBS" data-tracking-control-name="learning-course_switcher-tabs-jobs-search-switcher" id="job-switcher-tab" role="tab"> Jobs </button> </li> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="people-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer " data-switcher-type="PEOPLE" data-tracking-control-name="learning-course_switcher-tabs-people-search-switcher" id="people-switcher-tab" role="tab"> People </button> </li> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="learning-search-panel" aria-selected="true" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer tab-selected" data-switcher-type="LEARNING" data-tracking-control-name="learning-course_switcher-tabs-learning-search-switcher" id="learning-switcher-tab" role="tab"> Learning </button> </li> </ul> <button aria-label="Close" class="switcher-tabs__cancel-btn papabear:hidden block w-6 h-6 m-auto text-color-text-low-emphasis" data-tracking-control-name="learning-course_switcher-tabs-cancel-search-switcher" type="button"> <icon class="switcher-tabs__cancel-icon block w-3 h-3 m-auto onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </div> </div> <section class="base-search-bar w-full h-full" data-searchbar-type="PEOPLE" aria-labelledby="people-switcher-tab" id="people-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/pub/dir" data-tracking-control-name="learning-course_people-search-bar_base-search-bar-form"> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="First Name" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_people-search-bar_first-name_dismissable-input" maxlength="500" name="firstName" placeholder="First Name" type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_people-search-bar_first-name_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Last Name" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_people-search-bar_last-name_dismissable-input" maxlength="500" name="lastName" placeholder="Last Name" type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_people-search-bar_last-name_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input name="trk" value="learning-course_people-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Search" data-tracking-control-name="learning-course_people-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <section class="base-search-bar w-full h-full" data-searchbar-type="JOBS" aria-labelledby="job-switcher-tab" id="jobs-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/jobs/search" data-tracking-control-name="learning-course_jobs-search-bar_base-search-bar-form"> <code id="i18n_aria_live_text_no-suggestions" style="display: none"></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input keywords-typeahead-input text-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-keywords-typeahead-list" aria-haspopup="listbox" aria-label="Search job titles or companies" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_dismissable-input" id="job-search-bar-keywords" maxlength="500" name="keywords" placeholder="Search job titles or companies" role="combobox" type="search">  <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto"> <template class="typeahead-item-template"> <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option"> <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span> </li> </template> <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-keywords-typeahead-list" role="listbox"></ul> </div>  <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section>  <code id="i18n_aria_live_text_no-suggestions" style="display: none"></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input location-typeahead-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-location-typeahead-list" aria-haspopup="listbox" aria-label="Location" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_dismissable-input" id="job-search-bar-location" maxlength="500" name="location" placeholder="Location" role="combobox" value="Singapore" type="search">  <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto"> <template class="typeahead-item-template"> <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option"> <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span> </li> </template> <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-location-typeahead-list" role="listbox"></ul> </div>  <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input name="geoId" value="111422291" type="hidden"> <input name="trk" value="learning-course_jobs-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Search" data-tracking-control-name="learning-course_jobs-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <section class="base-search-bar w-full h-full" data-searchbar-type="LEARNING" aria-labelledby="learning-switcher-tab" id="learning-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/learning/search" data-tracking-control-name="learning-course_learning-search-bar_base-search-bar-form"> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Search skills, subjects, or software" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_learning-search-bar_keywords_dismissable-input" maxlength="500" name="keywords" placeholder="Search skills, subjects, or software" type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_learning-search-bar_keywords_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input class="nav__search-uoo" name="upsellOrderOrigin" type="hidden"> <input name="trk" value="learning-course_learning-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Search" data-tracking-control-name="learning-course_learning-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <div aria-live="polite" class="search-bar__live-text sr-only" role="status"></div> </section>  <div class="nav__cta-container order-3 flex gap-x-1 justify-end min-w-[100px] flex-nowrap flex-shrink-0 babybear:flex-wrap flex-2 babymamabear:min-w-[50px] ">  <a class="nav__button-tertiary btn-md btn-tertiary" href="http://www.linkedin.com/learning/subscription/products?courseSlug=content-marketing-foundations-3&destRedirectURL=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fcontent-marketing-foundations-3&trk=learning-course_nav-header-join&upsellTrk=lil_upsell_nav_subscription&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fcontent-marketing-foundations-3%3Ftrk%3Dcourse_title" data-tracking-control-name="lil_upsell_nav_subscription" data-tracking-impression-name="lil_upsell_nav_subscription" data-test-live-nav-primary-cta data-tracking-will-navigate> Start free trial </a> <a class="nav__button-secondary btn-secondary-emphasis btn-md" href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fcontent-marketing-foundations-3%3Ftrk%3Dcourse_title%26trk%3Dcourse_title&fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fcontent-marketing-foundations-3%3Ftrk%3Dcourse_title&trk=learning-course_nav-header-signin" data-tracking-control-name="learning-course_nav-header-signin" data-tracking-will-navigate> Sign in </a> <a aria-label="Sign in" class="nav__link-person papabear:hidden mamabear:hidden" data-tracking-control-name="learning-course_nav-header-signin" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fcontent-marketing-foundations-3%3Ftrk%3Dcourse_title%26trk%3Dcourse_title&fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fcontent-marketing-foundations-3%3Ftrk%3Dcourse_title&trk=learning-course_nav-header-signin"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </a> </div>   </nav> </header>  <div class="cta-banner "> <div class="enterprise-nav"> <div class="enterprise-nav__content-wrapper"> <p id="enterprise-nav-solutions" class="enterprise-nav__content" tabindex="-1"> Solutions for: </p> <a href="https://learning.linkedin.com/for-entire-companies?src=li-learning-nav&trk=learning-course_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-business" class="enterprise-nav__content" data-tracking-control-name="learning-course_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-business">Business</a> <a href="https://learning.linkedin.com/for-higher-education?src=li-learning-nav&trk=learning-course_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-education" class="enterprise-nav__content" data-tracking-control-name="learning-course_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-education">Higher Education</a> <a href="https://learning.linkedin.com/for-governments?src=li-learning-nav&trk=learning-course_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-government" class="enterprise-nav__content" data-tracking-control-name="learning-course_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-government">Government</a> <a href="/learning/subscription/teams?veh=lil_upx&src=li-learning-nav&trk=learning-course_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-buy" class="enterprise-nav__content" data-test-live-enterprise-upsell="true" data-tracking-control-name="learning-course_enterprise-nav" data-tracking-will-navigate="true" data-tracking-impression-name="lil_upsell_learning-course_enterprise-nav_teambuy" id="business-nav-buy">Buy for my team</a> </div> </div>   </div> <main class="main papabear:flex papabear:w-content-max-w papabear:mx-auto papabear:pt-desktop-content-top-margin mamabear:pt-desktop-content-top-margin " id="main-content" role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <ol class="breadcrumb__list"> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/browse?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>All topics</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/topics/business?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>Business</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/topics/marketing-2?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>Marketing</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/topics/content-marketing?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>Content Marketing</a> </li> </ol> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"All topics","item":"https://www.linkedin.com/learning/browse"},{"@type":"ListItem","position":2,"name":"Business","item":"https://www.linkedin.com/learning/topics/business"},{"@type":"ListItem","position":3,"name":"Marketing","item":"https://www.linkedin.com/learning/topics/marketing-2"},{"@type":"ListItem","position":4,"name":"Content Marketing","item":"https://www.linkedin.com/learning/topics/content-marketing"}]} </script> <section class="top-card-layout container-lined overflow-hidden babybear:rounded-[0px]"> <section class="top-card__image-container"> <img class="top-card__image" alt="Content Marketing Foundations" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQHehYSk7nXSbg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1579212205888?e=2147483647&v=beta&t=89n5ZD9JrdT7cOmPiB_SFgfiELLNR-1gGgwDQiQYtBw"> <a class="top-card__overlay-button" data-tracking-control-name="course_preview" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/what-is-content-marketing?autoplay=true&trk=course_preview"> <span class="top-card__preview-cta "> <icon class="top-card__preview-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l"> </icon> <span class="top-card__preview-cta-text">Preview</span> </span>  </a> </section> <div class="top-card-layout__card relative p-2 papabear:p-details-container-padding"> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> Content Marketing Foundations </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> <div class="top-card__headline-row"> <span class="top-card__headline-row-item top-card__headline-row-item--large">With Brian Honigman</span> <span class="top-card__headline-row-item">Liked by 5,986 users</span> </div> <div class="top-card__headline-row"> <span class="top-card__headline-row-item">Duration: 53m</span> <span class="top-card__headline-row-item">Skill level: Beginner</span> <span class="top-card__headline-row-item">Released: 1/21/2020</span> </div> </h2>   <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]"> <a href="http://www.linkedin.com/learning/subscription/products?courseSlug=content-marketing-foundations-3&destRedirectURL=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fcontent-marketing-foundations-3&trk=course_info&upsellTrk=lil_upsell_course_info_subscription" data-tracking-control-name="lil_upsell_course_info_subscription" data-tracking-impression-name="lil_upsell_course_info_subscription" data-litms-tracking-control-name="lil_upsell_course_info_subscription" data-tracking-will-navigate class="top-card__upsell-link top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--primary btn-md btn-primary" data-test-live-course-sub-upsell> Start my 1-month free trial </a> <a class="buy-for-your-team-cta__link top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--secondary btn-md btn-secondary" href="/learning/subscription/teams?veh=lil_upx&src=li-lil-upsell&trk=learning-course_buy-for-your-team-cta" data-tracking-control-name="learning-course_buy-for-your-team-cta" data-tracking-impression-name="lil_upsell_learning-course_buy-for-your-team-cta_teambuy" data-test-live-buy-for-your-team-upsell data-tracking-will-navigate> Buy for my team </a> </div> </div>  </div>   </div> </section> <div class="details mx-details-container-padding"> <section class="core-section-container my-3 course-details">  <h2 class="core-section-container__title section-title"> Course details </h2>  <div class="core-section-container__content break-words"> <section class="show-more-less-html course-details__description" data-max-lines="4"> <div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-4 relative overflow-hidden"> A well-crafted content marketing strategy can greatly increase visibility of your brand, help build credibility, and create an enduring relationship with your audience. Expert marketing consultant Brian Honigman explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. Brian covers how to create a content plan, choose content types, and develop an editorial calendar. He then explores how to write, edit, and design content, as well as how to choose the right mix of content and curate it for maximum impact. </div> <button class="show-more-less-html__button show-more-less-button show-more-less-html__button--more ml-0.5" data-tracking-control-name="learning-course_show-more-html-btn" aria-label="i18n_show_more" aria-expanded="false">  Show more <icon class="show-more-less-html__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less-html__button show-more-less-button show-more-less-html__button--less ml-0.5" data-tracking-control-name="learning-course_show-less-html-btn" aria-label="i18n_show_less" aria-expanded="true">  Show less <icon class="show-more-less-html__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button>  </section> </div> </section> <section class="core-section-container my-3 course-skills">  <h2 class="core-section-container__title section-title"> Skills you’ll gain </h2>  <div class="core-section-container__content break-words"> <ul class="course-skills__skill-list"> <li class="course-skills__skill-list-item"> <a href="https://www.linkedin.com/learning/topics/content-marketing?trk=learning-course_pill-list" data-tracking-control-name="learning-course_pill-list" data-tracking-will-navigate class="pill flex w-fit mr-[6px] mb-1 hover:no-underline skill-pill"> Content Marketing </a> </li> </ul> </div> </section> <section class="core-section-container my-3">  <h2 class="core-section-container__title section-title"> Earn a sharable certificate </h2>  <div class="core-section-container__content break-words"> <p class="course-certificate__body-paragraph">Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.</p> <div class="course-certificate__image-container"> <img class="course-certificate__certificate-image" alt="Sample certificate" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/52nu8qc7cfcn7vrftr7ttceqt"> <div> <h3 class="course-certificate__detail-list-heading"> <div class="learning-logo"> <icon class="learning-logo__inbug onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4zqr0f9jf98vi2nkijyc3bex2"></icon> <span class="learning-logo__text learning-logo__text--show-on-mobile" aria-hidden="true">Learning</span> <span class="sr-only">LinkedIn Learning</span> </div> <span>Certificate of Completion</span> </h3> <ul> <li class="course-certificate__detail-list-item"> <div class="course-certificate__detail-list-item-icon-wrapper"><icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5lqa4dj5v9gp6yjh6s6iwtdbb"></icon></div> <p class="course-certificate__detail-list-item-text">Showcase on your LinkedIn profile under “Licenses and Certificate” section</p> </li> <li class="course-certificate__detail-list-item"> <div class="course-certificate__detail-list-item-icon-wrapper"><icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5lqa4dj5v9gp6yjh6s6iwtdbb"></icon></div> <p class="course-certificate__detail-list-item-text">Download or print out as PDF to share with others</p> </li> <li class="course-certificate__detail-list-item"> <div class="course-certificate__detail-list-item-icon-wrapper"><icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5lqa4dj5v9gp6yjh6s6iwtdbb"></icon></div> <p class="course-certificate__detail-list-item-text">Share as image online to demonstrate your skill</p> </li> </ul> </div> </div> </div> </section> <section class="core-section-container my-3 course-instructors">  <h2 class="core-section-container__title section-title"> Meet the instructor </h2>  <div class="core-section-container__content break-words"> <ul class="course-instructors__list"> <li class="course-instructors__list-item"> <a href="https://www.linkedin.com/in/brianhonigman?trk=learning-course_instructor" target="_self" data-tracking-control-name="learning-course_instructor" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link ">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQGm58sUxIn2IQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1598536399505?e=2147483647&v=beta&t=5EMfK4sNc1YiJY-0lyxl4tfsEe28eST8OPC6mCBNQX4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Brian Honigman’s instructor page"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Brian Honigman </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Social Media & Content Marketing Consultant • LinkedIn Learning Instructor: 800K+ Trained • Career Coach for Marketers & Leaders </h4>   </div>  </a> </li> </ul> </div> </section> <section class="core-section-container my-3 reviews-feed">  <h2 class="core-section-container__title section-title"> Learner reviews </h2>  <div class="core-section-container__content break-words"> <div class="reviews-feed__ratings-summary"> <section class="ratings-summary"> <div class="ratings-summary__overall-rating"> <h3 class="ratings-summary__header"><span class="ratings-summary__rating-average">4.7</span> <span class="ratings-summary__rating-max">out of 5</span></h3> <figure class="ratings-summary__figure"> <span class="star-rating" role="img" aria-label="Rating: 4.7 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7dacecy4xq1otzk8pae2g0hxd"></icon> </span> </span> <figcaption class="ratings-summary__ratings-total">3,364 ratings</figcaption> </figure> </div> <div class="ratings-summary__breakdown"> <div class="ratings-summary__disclaimer"> <div class="tooltip"> <button class="tooltip__trigger ratings-summary__disclaimer-trigger" data-tracking-control-name="toggle_disclaimer" type="button"> <icon class="ratings-summary__disclaimer-icon" data-svg-class-name="ratings-summary__disclaimer-icon-svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/g8uts9v3k83n9e3iyvcxit0k"> </icon> <span class="ratings-summary__disclaimer-text">How are ratings calculated?</span> </button> <span role="tooltip" class="tooltip__popup" aria-hidden="true"> The overall rating is calculated using the average of submitted ratings. Ratings and reviews can only be submitted when non-anonymous learners complete at least 40% of the course. This helps us avoid fake reviews and spam. </span> </div> </div> <ul> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 5 star </figcaption> <progress class="ratings-summary__progress-bar" max="3364" value="2655" aria-valuemin="0" aria-valuenow="2655" aria-valuemax="3364"> Current value: 2,655 </progress> <span class="ratings-summary__rating-count-percent"> 79% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 4 star </figcaption> <progress class="ratings-summary__progress-bar" max="3364" value="571" aria-valuemin="0" aria-valuenow="571" aria-valuemax="3364"> Current value: 571 </progress> <span class="ratings-summary__rating-count-percent"> 17% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 3 star </figcaption> <progress class="ratings-summary__progress-bar" max="3364" value="107" aria-valuemin="0" aria-valuenow="107" aria-valuemax="3364"> Current value: 107 </progress> <span class="ratings-summary__rating-count-percent"> 3% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 2 star </figcaption> <progress class="ratings-summary__progress-bar" max="3364" value="18" aria-valuemin="0" aria-valuenow="18" aria-valuemax="3364"> Current value: 18 </progress> <span class="ratings-summary__rating-count-percent"> <1% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 1 star </figcaption> <progress class="ratings-summary__progress-bar" max="3364" value="13" aria-valuemin="0" aria-valuenow="13" aria-valuemax="3364"> Current value: 13 </progress> <span class="ratings-summary__rating-count-percent"> <1% </span> </figure> </li> </ul> </div> </section> </div> <ul class="reviews-feed__reviews-list"> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://ae.linkedin.com/in/nara-kheirbk-153513210" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Nara Kheirbk  </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQHnDa1hseRXyA/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1625131176582?e=2147483647&v=beta&t=iXraFrgaQueQM-G99l9C8GDQaLVptaDhyJOqZTHQNlk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Nara Kheirbk"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Nara Kheirbk  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Account executive- Spacetoon Kids TV </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 3 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0hq4l058yoqerjsrssp5pbr0"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0hq4l058yoqerjsrssp5pbr0"></icon> </span> </span> </div> <span class="review-card__rating"> 3/5 </span> <span class="review-card__date"> December 23, 2024 </span> </div> <div class="review-card__text"> adding more examples can make it more clear </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Nara Kheirbk’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fcontent-marketing-foundations-3%3Ftrk%3Dcourse_title%26trk%3Dcourse_title&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Nara Kheirbk’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fcontent-marketing-foundations-3%3Ftrk%3Dcourse_title%26trk%3Dcourse_title&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div>  </div>  </div> </div> </li> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://ke.linkedin.com/in/kevin-amunze-07731095" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Kevin Amunze  </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Kevin Amunze"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Kevin Amunze  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Multimedia Content Producer | Digital Marketing | Digital Media specialist | Radio Programs Producer at Royal Media Services Ltd </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 5 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> </span> </div> <span class="review-card__rating"> 5/5 </span> <span class="review-card__date"> November 11, 2024 </span> </div> <div class="review-card__text"> A great session </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Kevin Amunze’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fcontent-marketing-foundations-3%3Ftrk%3Dcourse_title%26trk%3Dcourse_title&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Kevin Amunze’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fcontent-marketing-foundations-3%3Ftrk%3Dcourse_title%26trk%3Dcourse_title&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div>  </div>  </div> </div> </li> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://vn.linkedin.com/in/vietdanh" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Viết Danh Văn  </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFcxjHbgJnlGA/profile-displayphoto-shrink_100_100/B56ZOllSI1GoAY-/0/1733649836316?e=2147483647&v=beta&t=4bjuIA4At3X_MU4pKtU9pLtpgsAY8G0q6I6360ZYXQk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Viết Danh Văn"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Viết Danh Văn  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Content Creator | English Graduate | Creative storytelling </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 4 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0hq4l058yoqerjsrssp5pbr0"></icon> </span> </span> </div> <span class="review-card__rating"> 4/5 </span> <span class="review-card__date"> October 27, 2024 </span> </div> <div class="review-card__text"> I find this course helpful, but as a non-native English user, the delivery and explanation could have been easier to understand by just using plain language. For example, it will be easier to quickly grasp the idea by using "mixed/combined method" instead of "integrated method". Thank you. </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Viết Danh Văn’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fcontent-marketing-foundations-3%3Ftrk%3Dcourse_title%26trk%3Dcourse_title&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Viết Danh Văn’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fcontent-marketing-foundations-3%3Ftrk%3Dcourse_title%26trk%3Dcourse_title&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div>  </div>  </div> </div> </li> </ul> </div> </section> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="table-of-contents mb-4 table-of-contents--with-max-height"> <h2 class="table-of-contents__header"> Contents </h2> <ul class="table-of-contents__list"> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduction <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduction <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/what-is-content-marketing?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> What is content marketing? </div> <div class="table-of-contents__item-duration"> 1m 40s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Creating a Content Strategy <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Creating a Content Strategy <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/setting-strategic-goals?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Setting strategic goals </div> <div class="table-of-contents__item-duration"> 3m 25s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/defining-your-audience?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Defining your audience </div> <div class="table-of-contents__item-duration"> 2m 58s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Choosing the Right Topics <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Choosing the Right Topics <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/finding-relevant-topic-ideas?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Finding relevant topic ideas </div> <div class="table-of-contents__item-duration"> 3m 12s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/organizing-topics-into-categories?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Organizing topics into categories </div> <div class="table-of-contents__item-duration"> 3m 4s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Producing Content <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Producing Content <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/tips-for-successful-storytelling?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Tips for successful storytelling </div> <div class="table-of-contents__item-duration"> 3m 26s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/selecting-the-right-type-of-content?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Selecting the right type of content </div> <div class="table-of-contents__item-duration"> 3m 21s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Optimizing Content <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Optimizing Content <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/formatting-content-for-a-frictionless-experience?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Formatting content for a frictionless experience </div> <div class="table-of-contents__item-duration"> 3m 45s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/formatting-content-for-distribution?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Formatting content for distribution </div> <div class="table-of-contents__item-duration"> 2m 48s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 5. Distributing Content <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 5. Distributing Content <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/promoting-with-owned-and-shared-media?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Promoting with owned and shared media </div> <div class="table-of-contents__item-duration"> 3m 5s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/promoting-with-earned-and-paid-media?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Promoting with earned and paid media </div> <div class="table-of-contents__item-duration"> 3m 18s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 6. Integrating Content <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 6. Integrating Content <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/integrating-content-across-departments?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Integrating content across departments </div> <div class="table-of-contents__item-duration"> 2m 25s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/repurposing-content-to-earn-more-benefits?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Repurposing content to earn more benefits </div> <div class="table-of-contents__item-duration"> 2m 57s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 7. Measuring Content <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 7. Measuring Content <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/attributing-content-actions-to-results?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Attributing content actions to results </div> <div class="table-of-contents__item-duration"> 3m 10s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 8. Innovating with Content <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 8. Innovating with Content <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/conveying-thought-leadership-with-content?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Conveying thought leadership with content </div> <div class="table-of-contents__item-duration"> 3m 1s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/the-key-to-the-quality-versus-quantity-debate?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> The key to the quality versus quantity debate </div> <div class="table-of-contents__item-duration"> 3m 18s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/experimenting-beyond-best-practices?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Experimenting beyond best practices </div> <div class="table-of-contents__item-duration"> 3m 13s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusion <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusion <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/content-marketing-foundations-3/staying-updated-on-content-marketing?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Staying updated on content marketing </div> <div class="table-of-contents__item-duration"> 1m 12s </div> </div> </a> </li> </ul>  </div> </li> </ul> </section> <section class="aside-section-container mb-4 subscription-value-props-aside-section"> <h2 class="aside-section-container__title section-title"> What’s included </h2>  <div class="aside-section-container__content break-words"> <ul> <li class="subscription-value-props-aside-section__list-item"> <span class="subscription-value-props-aside-section__value-prop-label">Practice while you learn</span> <span class="subscription-value-props-aside-section__value-prop-sublabel">1 exercise file</span> </li> <li class="subscription-value-props-aside-section__list-item"> <span class="subscription-value-props-aside-section__value-prop-label">Test your knowledge</span> <span class="subscription-value-props-aside-section__value-prop-sublabel">8 quizzes</span> </li> <li class="subscription-value-props-aside-section__list-item"> <span class="subscription-value-props-aside-section__value-prop-label">Learn on the go</span> <span class="subscription-value-props-aside-section__value-prop-sublabel">Access on tablet and phone</span> </li>  </ul> </div> </section> <section class="aside-section-container mb-4 similar-courses-aside-section"> <h2 class="aside-section-container__title section-title"> Similar courses </h2>  <div class="aside-section-container__content break-words"> <ul> <li>  <a href="https://www.linkedin.com/learning/digital-marketing-trends?trk=learning-course_similar-courses" target="_self" data-tracking-control-name="learning-course_similar-courses" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 hover:show-play-button focus:show-play-button base-aside-card--link aside-learning-course-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[54px] w-[95px]"> <img class="base-aside-card__media-element w-[100px] h-full object-cover" alt data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQFft8r4rNy0kw/learning-public-crop_144_256/learning-public-crop_144_256/0/1567631258088?e=2147483647&v=beta&t=hWCT-wfgout8oFNGtAzkpI4yBuA_KdfKsn9guZtUxUg"> <div class="aside-learning-course-card__duration duration">2h 1m</div> <icon class="base-aside-card__play-button w-auto play-button overlay-center" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd" data-svg-class-name="base-aside-card__play-button-svg"></icon> </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Digital Marketing Trends  </h3>      </div>  </a> </li> <li>  <a href="https://www.linkedin.com/learning/shane-snow-on-storytelling?trk=learning-course_similar-courses" target="_self" data-tracking-control-name="learning-course_similar-courses" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 hover:show-play-button focus:show-play-button base-aside-card--link aside-learning-course-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[54px] w-[95px]"> <img class="base-aside-card__media-element w-[100px] h-full object-cover" alt data-delayed-url="https://media.licdn.com/dms/image/v2/C560DAQGLfceeInH1ug/learning-public-crop_144_256/learning-public-crop_144_256/0/1567120624633?e=2147483647&v=beta&t=-VwB616Rt8BCnX0cpW0i3feXy55YsUFo9CalwjQaIr0"> <div class="aside-learning-course-card__duration duration">1h 8m</div> <icon class="base-aside-card__play-button w-auto play-button overlay-center" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd" data-svg-class-name="base-aside-card__play-button-svg"></icon> </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Shane Snow on Storytelling  </h3>      </div>  </a> </li> </ul> </div> </section> <section class="aside-section-container mb-4"> <h2 class="aside-section-container__title section-title"> Download courses </h2>  <div class="aside-section-container__content break-words"> <p>Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.</p> <div class="app-links-aside-section__link-container"> <a class="app-links-aside-section__link" href="https://itunes.apple.com/app/apple-store/id1084807225?ls=1&pt=10746&mt=8&ct=learning_course_app_links&trk=learning-course_apple-app-store" data-tracking-control-name="learning-course_apple-app-store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Download on the App Store" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/emczv26hz24woii2j4aleyry" height="42px" width="142px"> </a> <a class="app-links-aside-section__link" href="https://play.google.com/store/apps/details?id=com.linkedin.android.learning&referrer=utm_source%3Dlinkedinlearning%26utm_medium%3DmobileWeb%26utm_campaign%3Dlearning_guest&ct=learning_course_app_links&trk=learning-course_google-play-store" data-tracking-control-name="learning-course_google-play-store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Get it on Google Play" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/535kqf5rsexfx0lucb3t6palb" height="42px" width="142px"> </a> </div> </div> </section> </section> </main> <div class="pre-footer "> <section class="core-section-container my-3 price-disclaimer">    <div class="core-section-container__content break-words"> <p class="price-disclaimer__copy"> <sup class="price-disclaimer__copy--sup">*</sup>Price may change based on profile and billing country information entered during Sign In or Registration </p> </div> </section> <section class="tw-linkster bg-cool-gray-20 browse-map" data-impression-id="learning-course_linkster" data-js-module-id="linkster"> <div class="max-w-screen-content-max-w w-full flex justify-between my-0 mx-auto mamabear:px-3 babybear:px-2 babybear:flex-col"> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Explore Business Topics </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/business-analysis-and-strategy?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Business Analysis and Strategy </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/business-software-and-tools?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Business Software and Tools </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/career-development-5?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Career Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/customer-service-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Customer Service </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/diversity-equity-and-inclusion-dei?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Diversity, Equity, and Inclusion (DEI) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/finance-and-accounting?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Finance and Accounting </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/human-resources-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Human Resources </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/leadership-and-management?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Leadership and Management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/marketing-2?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Marketing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/professional-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Professional Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/project-management?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Project Management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/sales-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Sales </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/small-business-and-entrepreneurship?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Small Business and Entrepreneurship </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/training-and-education?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Training and Education </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="See all business courses" href="https://www.linkedin.com/learning/topics/business?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> See all </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Explore Creative Topics </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/aec?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> AEC </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/animation-and-illustration?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Animation and Illustration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/audio-and-music?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Audio and Music </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/graphic-design?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Graphic Design </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/motion-graphics-and-vfx?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Motion Graphics and VFX </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/photography-2?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Photography </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/product-and-manufacturing?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Product and Manufacturing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/user-experience?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> User Experience </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/2015-54?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Video </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/visualization-and-real-time?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Visualization and Real-Time </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/web-design?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Web Design </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="See all creative courses" href="https://www.linkedin.com/learning/topics/creative?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> See all </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Explore Technology Topics </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/artificial-intelligence?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Artificial Intelligence (AI) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/cloud-computing-5?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Cloud Computing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/security-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Cybersecurity </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/data-science?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Data Science </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/database-management?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Database Management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/devops?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> DevOps </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/hardware?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Hardware </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/it-help-desk-5?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> IT Help Desk </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/mobile-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Mobile Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/network-and-system-administration?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Network and System Administration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/software-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Software Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/web-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Web Development </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="See all technology courses" href="https://www.linkedin.com/learning/topics/technology?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> See all </a> </div> </div> </section> </div> <footer class="li-footer bg-transparent w-full "> <ul class="li-footer__list flex flex-wrap flex-row items-start justify-start w-full h-auto min-h-[50px] my-[0px] mx-auto py-3 px-2 papabear:w-[1128px] papabear:p-0"> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <span class="sr-only">LinkedIn</span> <icon class="li-footer__copy-logo text-color-logo-brand-alt inline-block self-center h-[14px] w-[56px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e12h2cd8ac580qen9qdd0qks8"></icon> <span class="li-footer__copy-text flex items-center">© 2025</span> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://about.linkedin.com?trk=d_learning_course_guest_footer-about" data-tracking-control-name="d_learning_course_guest_footer-about" data-tracking-will-navigate> About </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/accessibility?trk=d_learning_course_guest_footer-accessibility" data-tracking-control-name="d_learning_course_guest_footer-accessibility" data-tracking-will-navigate> Accessibility </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/user-agreement?trk=d_learning_course_guest_footer-user-agreement" data-tracking-control-name="d_learning_course_guest_footer-user-agreement" data-tracking-will-navigate> User Agreement </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/privacy-policy?trk=d_learning_course_guest_footer-privacy-policy" data-tracking-control-name="d_learning_course_guest_footer-privacy-policy" data-tracking-will-navigate> Privacy Policy </a> </li>  <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/cookie-policy?trk=d_learning_course_guest_footer-cookie-policy" data-tracking-control-name="d_learning_course_guest_footer-cookie-policy" data-tracking-will-navigate> Cookie Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/copyright-policy?trk=d_learning_course_guest_footer-copyright-policy" data-tracking-control-name="d_learning_course_guest_footer-copyright-policy" data-tracking-will-navigate> Copyright Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://brand.linkedin.com/policies?trk=d_learning_course_guest_footer-brand-policy" data-tracking-control-name="d_learning_course_guest_footer-brand-policy" data-tracking-will-navigate> Brand Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/psettings/guest-controls?trk=d_learning_course_guest_footer-guest-controls" data-tracking-control-name="d_learning_course_guest_footer-guest-controls" data-tracking-will-navigate> Guest Controls </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/professional-community-policies?trk=d_learning_course_guest_footer-community-guide" data-tracking-control-name="d_learning_course_guest_footer-community-guide" data-tracking-will-navigate> Community Guidelines </a> </li>  <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <div class="collapsible-dropdown collapsible-dropdown--footer collapsible-dropdown--up flex items-center relative hyphens-auto language-selector z-2">  <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-[100%] top-auto" role="menu" tabindex="-1"> <li class="language-selector__item" role="presentation">  <button aria-label="العربية (Arabic)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ar_AE" data-locale="ar_AE" role="menuitem" lang="ar_AE"> العربية (Arabic) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="বাংলা (Bangla)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-bn_IN" data-locale="bn_IN" role="menuitem" lang="bn_IN"> বাংলা (Bangla) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Čeština (Czech)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-cs_CZ" data-locale="cs_CZ" role="menuitem" lang="cs_CZ"> Čeština (Czech) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Dansk (Danish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-da_DK" data-locale="da_DK" role="menuitem" lang="da_DK"> Dansk (Danish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Deutsch (German)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE"> Deutsch (German) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Ελληνικά (Greek)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Greek) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> <strong>English (English)</strong> </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Spanish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Persian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Suomi (Finnish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finnish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Français (French)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> Français (French) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Magyar (Hungarian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li>  </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Language </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul>  </footer> <script src="https://static.licdn.com/aero-v1/sc/h/7itt46rafycxiwozfd111d2we" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/3iztwohxe2bmun1nouya4b56h" async defer></script> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/zjknc3m26x2ha3j6ctgfqond" data-module-id="media-player"></script> <code id="trackingData" style="display: none"></code> <code id="alcOnlyData" style="display: none"></code>  </body> </html>

CINXE.COM

Content Marketing Foundations Online Class | LinkedIn Learning, formerly Lynda.com