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class="_41qd"><a class="_8xd- _9ao6 _8zgc" href="/success-stories/?filters%5B0%5D=business_tools&filters%5B1%5D=cms_developers_whatsapp_business_platform" style="" data-ms="{"creative":"link","creative_detail":"SuccessStoryWhatsAppPlatform_breadcrumb_\/developers_whatsapp_business_platform\/_WhatsAppPlatformBreadcrumb&device_type=desktop","create_type":"SuccessStoryWhatsAppPlatform_breadcrumb_\/developers_whatsapp_business_platform\/_WhatsAppPlatformBreadcrumb","create_type_detail":""}">WhatsApp Business 平台</a><img class="_6voz _7f2d _92d5 _930h img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/240669395_4359597734102034_9117470332913277762_n.svg?_nc_cat=103&ccb=1-7&_nc_sid=e280be&_nc_ohc=eqPD0iP70s4Q7kNvgFDpKfy&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AvD5euzVcFSb5ZGj-a7edPP&oh=00_AYA8aqWt0RHtL__YwJbCj18vn9A6hrLw9XfaW6_2Kgy2uA&oe=675C4D02" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></li><li class="_41qd">Multicenter</li></ul></div><div class="_8xgl _8-4_"><div class="_8-4z"><div><div id="u_0_0_Ex"></div><div id="developerRefreshHomepageHero"></div></div></div><div class="_8-4w _8xh1" style="background-color: #C3E1C8"><div class="_8-4v" id="u_0_1_3E"><div class="_8xgm"><div class="_8xgv"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4v89 _6u3s" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#003F2E;letter-spacing:3px;">WHATSAPP BUSINESS 平台</h3><div style="height:15px" class="" id="u_0_2_CW"></div><h1 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#003F2E;">Multicenter</h1><p style="color:#003F2E;" class="_8zym _8xdr _8xdj _8xd_ _8yp1 _93n_ _8zf- _9ao6"> 提供更快速及個人化的客戶服務,以提升銷售業績並吸引潛在買家 </p><a href="/products/whatsapp/" class="_928p _928m _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="hero | whatsapp | start building" data-ms="{"creative":"button","creative_detail":"SuccessStory-Multicenter_Hero_\/products\/whatsapp\/_StartBuildingCTA&device_type=desktop","create_type":"SuccessStory-Multicenter_Hero_\/products\/whatsapp\/_StartBuildingCTA","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#003F2E"><g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"><g id="Button/Large" transform="translate(105.000000, 311.000000)"><g id="Icon/Button-arrow"><g id="arrow-group-right-link"><circle id="Oval" opacity="0.5" cx="18" cy="18" r="18"></circle><g id="Group-2" opacity="0.828706287" transform="translate(11.000000, 13.000000)" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="color:#003F2E;">開始構建</div></div></div></a><div style="height:15px" class="" id="u_0_3_2O"></div></div></div></div></div></div><div class="_8xgn"><img class="_6voz _7f2d _1ef6 _8xgo _8xh3 _8xgq _8xh5 _8xgt _8xgo _8xh3 _8xgq _8xh5 _8xgt img" src="https://static.xx.fbcdn.net/rsrc.php/v3/y4/r/-PAXP-deijE.gif" alt="" id="developerRefreshHeroMobileImage" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" style="background-image: url('https\3a //scontent-hkg4-2.xx.fbcdn.net/v/t39.2365-6/337535728_141569392189125_3073931028626688196_n.png?_nc_cat\3d 111\26 ccb\3d 1-7\26 _nc_sid\3d e280be\26 _nc_ohc\3d KCP6OUEG1v0Q7kNvgE0yB4W\26 _nc_zt\3d 14\26 _nc_ht\3d scontent-hkg4-2.xx\26 _nc_gid\3d AvD5euzVcFSb5ZGj-a7edPP\26 oh\3d 00_AYC0eCHdtUUg0kqI69vX9S3KRHNcd_oKteqYjV3I9d57oQ\26 oe\3d 675C4127');" /><div></div></div></div></div></div><div style="height:80px" class="" id="u_0_4_ES"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4v84 _6u3s" style=""><a href="https://www.facebook.com/multicenterbolivia/" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"><img class="_6voz _7f2d img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/337529220_1254408595178445_2392545524634226729_n.png?_nc_cat=105&ccb=1-7&_nc_sid=e280be&_nc_ohc=pU1uRctuhKQQ7kNvgHm0aTB&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=AvD5euzVcFSb5ZGj-a7edPP&oh=00_AYAWiAWxzwtmWH0Mt9Jo7miY470a1SMyOJftVLvQ4bgv5w&oe=675C3715" alt="" style="margin: auto;width: 200px;" /></a><div style="height:20px" class="" id="u_0_5_tz"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#344854;letter-spacing:3px;">Multicenter</h3><p style="color:#344854;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">品牌</p></div><div class="_4v7t _6u4h" style=""><div style="height:20px" class="" id="u_0_6_ql"></div></div><div class="_4v84 _6u3s" style=""><a href="https://www.facebook.com/aldeamo/" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"><img class="_6voz _7f2d img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/337691485_232507015919046_7678495722055365893_n.png?_nc_cat=103&ccb=1-7&_nc_sid=e280be&_nc_ohc=9QhK2DE-87wQ7kNvgFxRF4A&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AvD5euzVcFSb5ZGj-a7edPP&oh=00_AYBrSSkn4QeZSdZERYroF6y7pKMEkYzlXhYRvgWrbgOOaQ&oe=675C4722" alt="" style="margin: auto;width: 200px;" /></a><div style="height:20px" class="" id="u_0_7_Eb"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#344854;letter-spacing:3px;">Aldeamo</h3><p style="color:#344854;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">WhatsApp 商業解決方案供應商</p></div><div class="_4v7t _6u4h" style=""></div><div style="height:0px" class="" id="u_0_8_pg"></div><div class="_4v89 _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_9_8g">成功案例</h3><div style="height:10px" class="" id="u_0_a_4I"></div><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">家居用品公司 Multicenter 在 WhatsApp Business 平台上開發一個極為安全的標準化溝通渠道,以加快回覆時間並提供更個人化的諮詢服務,從而改善顧客服務體驗及提升銷售業績。</p></div></div><div style="height:40px" class="" id="u_0_b_Xe"></div></div></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#006B4E;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px; background-color:#006B4E;"><div style="height:85px" class="" id="u_0_c_iO"></div><div class="_6uo3 _370e _370j _8ptk"><div class="_4v82 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">25% </div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">WhatsApp 帶來的電子商務銷售業績</p></div><div class="_4v7t _6u4h" style=""><div style="height:0px" class="" id="u_0_d_BH"></div></div><div class="_4v82 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">3 倍 </div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">WhatsApp 平台與電話相比的銷售轉換次數</p></div><div class="_4v7t _6u4h" style=""><div style="height:0px" class="" id="u_0_e_4X"></div></div><div class="_4v82 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">6 </div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">WhatsApp 平台可同時處理的對話數量</p></div><div class="_4v7t _6u4h" style=""><div style="height:0px" class="" id="u_0_f_Y7"></div></div><div class="_4v82 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">85% </div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">平均每月顧客滿意度分數 </p></div></div><div style="height:45px" class="" id="u_0_g_Od"></div><span style="color: #EBF2E6;font-size: 12px;display:block;text-align:center; letter-spacing: 0.5px;">*各項成果均屬自行報告資料,其他情況下不一定能達至完全一樣的成果。一般而言,成果會因公司而異。</span><div style="height:65px" class="" id="u_0_h_8s"></div></div></div><div style="height:80px" class="" id="u_0_i_ic"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_6uo3 _370e _370j _8ptk"><div class="_4v8d _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_j_G+">品牌故事</h3><div style="height:10px" class="" id="u_0_k_ql"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:1.5px;" id="u_0_l_Dv">把優質商品帶回家</h2><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">30 多年前,Multicenter 開始在實體店提供優質實惠的家居用品。為了讓購物過程更輕鬆方便,該公司成為玻利維亞首批建立動態電子商務渠道的大型零售商之一。</p></div><div class="_4v7t _6u4h" style=""></div><div class="_4v89 _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-hkg4-2.xx.fbcdn.net/v/t39.2365-6/337546112_896778384963922_6768168909216527601_n.png?_nc_cat=111&ccb=1-7&_nc_sid=e280be&_nc_ohc=8YkE1lZa4B8Q7kNvgEuwrgH&_nc_zt=14&_nc_ht=scontent-hkg4-2.xx&_nc_gid=AvD5euzVcFSb5ZGj-a7edPP&oh=00_AYBukbFYUHB2n5G1lgi6V_GLLDhggcxTXoWKXvLYuZwKgQ&oe=675C4BF5" alt="" style=" margin: 0 auto; border-radius:3px 25px 25px 25px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div></div></div></div><div style="height:80px" class="" id="u_0_m_iy"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#EBF2E6;"><div style="height:75px" class="" id="u_0_n_vp"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4vcc _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#003F2E;letter-spacing:3px;" id="u_0_o_37">品牌目標</h3><div style="height:10px" class="" id="u_0_p_lX"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#003F2E;line-height:1.2;letter-spacing:1.5px;" id="u_0_q_7k">透過每次聊天建立關係</h2><p style="color:#003F2E;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">在全球疫情爆發的高峰期,Multicenter 經歷了顧客需求激增和來電數量增加到難以管理的情況。這個零售商需要一個十分安全的標準化溝通渠道,既能提供更快速及高效的服務,又能維持可促進銷售業績的個人化服務方式,尤其是帶動貴價商品的交易。</p><div style="height:60px" class="" id="u_0_r_aR"></div></div></div></div></div><div style="height:75px" class="" id="u_0_s_3S"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _70o9 _66vu _370k"><div class="_4v8d _6u4h" style=""><div style="height:0px" class="" id="u_0_t_nK"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_u_0G">品牌營銷策略</h3><div style="height:10px" class="" id="u_0_v_Nl"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:1.5px;" id="u_0_w_QC">大規模個人化服務方式</h2><div style="height:15px" class="" id="u_0_x_Lv"></div><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">對於玻利維亞各地的顧客來說,無論要尋找新的睡房家具套裝、客廳影音組合,還是最新款的廚房電器,他們都會光顧龍頭零售商 Multicenter。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 在防疫隔離高峰時期,Multicenter 經歷了潛在買家需求激增的情況,他們想為家居添置新的家具和電器。很多顧客習慣了實體店購物的諮詢方式,所以在實體店無法營業的時期,該公司客戶服務中心接到的來電數量不斷攀升。Multicenter 發現,顧客更喜歡由客戶服務人員來回答問題和介紹商品詳情;如果建議顧客直接在網站上購物,他們有時會放棄消費。為了儘可能接觸更多顧客,客戶服務人員甚至開始分享他們的個人電話號碼。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Multicenter 需要一個更安全的標準化溝通渠道,在維持個人化服務方式的同時能夠快速擴大規模。該公司發現 WhatsApp 在不同年齡層的顧客中都廣受歡迎,便與通訊平台服務公司 Aldeamo 合作,共同建立了一個由 WhatsApp Business 平台提供技術的溝通渠道。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 在透過 WhatsApp 聯絡 Multicenter 時,顧客會先看到一則簡短的歡迎訊息,和用於查看常見問題答案的選項。客戶服務人員會在一分鐘內進入聊天室以處理顧客查詢,並根據顧客需要推薦商品。例如,如果顧客需要一部可放入細小空間的洗衣機,客戶服務人員可使用 WhatsApp 的多媒體功能,與對方分享所推薦品牌的相片和尺寸。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 客戶服務營運協調員 Wilson Salomón Rojas Jimenez 表示:「有了 WhatsApp,我們便能夠滿足客戶的個人需要,更大規模地讓顧客放心選購貴價商品。使用 WhatsApp 時,每位客戶服務人員可以同時處理至少 6 個對話,既確保提供更快的服務,同時使我們能夠滿足不斷增長的顧客需求。自從採用 WhatsApp 後,我們的回覆時間從 5 分鐘縮短到 1 分鐘。」 </p></div><div class="_4v7t _6u4h" style=""></div><div class="_4v89 _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/337565257_785387396286632_474146945652506845_n.png?_nc_cat=100&ccb=1-7&_nc_sid=e280be&_nc_ohc=5sKVibxK6wwQ7kNvgG6n2bZ&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=AvD5euzVcFSb5ZGj-a7edPP&oh=00_AYC_rpHtdhvp2q4QZvQifOSqu0f4fmULEoktcqoyu-N_Lw&oe=675C3689" alt="" style="margin: 0 auto;width: 300px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><div style="height:10px" class="" id="u_0_y_6t"></div><p style="" class="_8zym _8xdr _8xdj _8xdz _8yp2 _93o0 _8zg0 _9ao6">WhatsApp 支援網上客戶服務人員輕鬆分享商品的相片和規格。</p></div><div class="_4v7t _6u4h" style=""></div></div><div style="height:15px" class="" id="u_0_z_BY"></div><div class="_ace7"><div class="_6uo3 _370e _66vu _370k"><div class="_4v7t _6u4h" style=""></div><div class="_4v89 _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/338169461_617004126522414_6434334314368223955_n.png?_nc_cat=109&ccb=1-7&_nc_sid=e280be&_nc_ohc=6d999OOCc40Q7kNvgFZwfZV&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=AvD5euzVcFSb5ZGj-a7edPP&oh=00_AYCVCMBWfdcqVBvaXgCQpsk3UqlQpZb60PEDwxpf8BsnWw&oe=675C4C9C" alt="" style="margin: 0 auto;width: 300px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><div style="height:10px" class="" id="u_0_10_c4"></div><p style="" class="_8zym _8xdr _8xdj _8xdz _8yp2 _93o0 _8zg0 _9ao6">Multicenter 的網上客戶服務人員為顧客提供個人化的購物體驗。</p></div><div class="_4v7t _6u4h" style=""></div><div class="_4v8d _6u4h" style=""><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 與顧客即時互動時,客戶服務人員可以引導他們加購其他商品,例如建議購物車中有烹飪用具的顧客選購電動攪拌機或便攜式爐灶。Multicenter 現在會把某些商品放到網店獨家銷售,直接透過 WhatsApp 來提升銷售業績,並會每月向在 WhatsApp 完成最多交易的客戶服務人員頒發特別獎勵。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Aldeamo 營銷經理 Ana Cadillo Hasbun 表示:「借助 WhatsApp Business 平台,Multicenter 能夠傳送自訂營銷訊息,協助確保 Multicenter 取得與顧客興趣相關的豐富數據。有了這些數據,客戶服務人員便可以在當刻提出更好的建議。」 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 潛在買家也可以選擇接收透過 WhatsApp 傳送的營銷訊息。運用 WhatsApp 提供的群發訊息範本,Multicenter 圍繞 Black Friday、慕尼黑啤酒節和被稱為「開放日」的特別減價活動等節日,推出了各種宣傳活動。每則訊息都附有呼籲字句,用於邀請傳送對象同意與客戶服務人員進一步交流。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 現在,Multicenter 結合了 WhatsApp 的受眾細分功能與可擴展性,根據顧客之前的購買記錄來鎖定他們。如果顧客最近購買了平面電視,則可能會收到有關藍光播放器的自訂訊息,當中附有一個連結,用於開始與客戶服務人員聊天。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Rojas Jimenez 表示:「借助 WhatsApp 各式各樣的功能,我們可以接觸顧客並提供更符合他們興趣的商品和服務。我們目前 25% 的電子商務銷售業績均來自 WhatsApp,而顧客透過 WhatsApp 完成購買交易的可能性亦超出我們傳統電話熱線 3 倍。透過 WhatsApp 與我們互動非常快速和方便,對此顧客十分欣賞,每個月的顧客滿意度一直保持在 85% 以上。」 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Multicenter 在提高最終銷售業績方面取得了成功。受到此成果的啟發,此公司打算透過 WhatsApp 實行自動化分期付款申請流程。此外,Multicenter 亦計劃在 WhatsApp 啟用 QR Code,以便顧客查看商品目錄與付款。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Rojas Jimenez 表示:「使用 WhatsApp 已大幅改變我們的網上業務;透過與顧客的每次聊天,我們得以逐步與他們建立關係。」 </p></div></div></div></div></div><div style="height:60px" class="" id="u_0_11_p6"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#006B4E;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div style="height:75px" class="" id="u_0_12_rt"></div><div class="_6uo3 _370e _66vu _370k"><div class="_4v8b _6u4h" style=""><div style="height:0px" class="" id="u_0_13_D5"></div><img class="_6voz _7f2d img" src="https://scontent-hkg4-2.xx.fbcdn.net/v/t39.2365-6/337522418_531630285801833_4077208774939791602_n.png?_nc_cat=111&ccb=1-7&_nc_sid=e280be&_nc_ohc=1UtmeLu4JEoQ7kNvgGHY0WN&_nc_zt=14&_nc_ht=scontent-hkg4-2.xx&_nc_gid=AvD5euzVcFSb5ZGj-a7edPP&oh=00_AYCGPEfF92lmXSVNc1Y9VHQ74GhV2sHgg5KTxABAxMjy_w&oe=675C1EAA" alt="" style="margin: 0 auto; border-radius:25px 25px 3px 25px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div class="_4v7t _6u4h" style=""></div><div class="_4v8d _6u4h" style=""><div style="height:0px" class="" id="u_0_14_NN"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#EBF2E6;letter-spacing:3px;" id="u_0_15_Zt">成功啟示</h3><div style="height:10px" class="" id="u_0_16_CK"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#EBF2E6;line-height:1.2;letter-spacing:1.5px;" id="u_0_17_xD">加快回覆速度,提高銷售業績</h2><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">採用 WhatsApp Business 平台的溝通渠道後,Multicenter 得以在提供個人化服務的同時縮短回覆時間,成功推動銷售業績增長並建立顧客關係。</p><ul class="_41qb _41qc"><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">WhatsApp 帶來了 25% 的電子商務銷售業績</li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">WhatsApp 平台的銷售轉換次數是電話的 3 倍</li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">WhatsApp 平台可同時處理 6 個對話</li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">每月顧客滿意度平均分數高達 85%</li></ul><div style="height:45px" class="" id="u_0_18_zp"></div><span style="color: #EBF2E6;font-size: 12px;display:block;text-align:center; letter-spacing: 0.5px;">*各項成果均屬自行報告資料,其他情況下不一定能達至完全一樣的成果。一般而言,成果會因公司而異。</span></div></div></div><div style="height:80px" class="" id="u_0_19_bm"></div></div><div style="height:75px" class="" id="u_0_1a_PP"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><img class="_6voz _7f2d _92d5 img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/126246912_722488615362128_1794306237425700421_n.svg?_nc_cat=106&ccb=1-7&_nc_sid=e280be&_nc_ohc=-wy3XGH3bu4Q7kNvgFz2qln&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=AvD5euzVcFSb5ZGj-a7edPP&oh=00_AYC5D_ae9ywFMHLI8vwnZeTBEeL7PMY6PoamC7jSytxZHw&oe=675C2AE8" alt="" style="margin: auto;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><p style="color:#67788A; text-align: center;font-size:24px; line-height: 30px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 客戶服務營運協調員 Wilson Salomón Rojas Jimenez 表示:「有了 WhatsApp,我們便能夠滿足客戶的個人需要,更大規模地讓顧客放心選購貴價商品。使用 WhatsApp 時,1 位客戶服務人員可以同時處理至少 6 個對話,既確保提供更快的服務,同時使我們能夠滿足不斷增長的顧客需求。自從採用 WhatsApp 後,我們的回覆時間從 5 分鐘縮短到 1 分鐘。」 </p><div class="_8zym _8xdt _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center;font-size: 36px; color:#344854; line-height: 2;">Wilson Salomón Rojas Jimenez</div><div class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6" style="color:#67788A;">客戶服務營運協調員</div></div></div><div style="height:75px" class="" id="u_0_1b_oP"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #003F2E;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div style="height:60px" class="" id="u_0_1c_Jf"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_ace7" style="max-width:800px; margin: auto;"><p style="color:#EBF2E6;letter-spacing:3px;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">所用產品</p><img class="_6voz _7f2d _92d5 img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/198215876_316912526594069_3933921299257972154_n.svg?_nc_cat=104&ccb=1-7&_nc_sid=e280be&_nc_ohc=F0VEsPwcB8IQ7kNvgHrGuFW&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AvD5euzVcFSb5ZGj-a7edPP&oh=00_AYDjoXX0knP0SCp7CBWmNX1ywHZi5bOTM-RBJNkqudiCNQ&oe=675C2889" alt="" style="margin: auto; width: 100px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><div style="height:20px" class="" id="u_0_1d_9S"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#EBF2E6 ;line-height:1.2;letter-spacing:1.5px;" id="u_0_1e_Z8">WhatsApp Business 平台</h3><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6"> 透過自動且快速的訊息回覆工具,輕鬆與顧客互動。</p><div style="height:20px" class="" id="u_0_1f_yc"></div><div class="_6uo3 _370e _370j _8ptk"><div class="_6u4h" style=""><a href="/products/whatsapp/" class="_928q _928n _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value=" products used | whatsapp | start building" 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