Creative Video Tools & Resources - YouTube Advertising

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ytads-resources-media__inner--multiple ytads-resources-media__inner--flush-media" id="media-com-1"> <div class="ytads-resources-media__media-wrapper"> <div class="ytads-resources-media__media ytads-resources-media-js-media" style="background-image: url(https://web.archive.org/web/20211201051733im_/https://lh3.googleusercontent.com/PtqL7chCesdubW_2NxJYhQQbqNS_0Fjt3UvE9NjZtASFzRQasrzVj9k763EI30-P2x60HwqOV-fwSBLNql4r1usFXHGDhmQGuxCK0w=s1024);"> </div> </div> <div class="ytads-resources-media__content ytads-resources-media-js-content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-1 lb-font-weight-700 lb-font--no-crop"> Creative resources </span> </h2> <div> <p>Create a video ad that gets results with free helpful tools, data-backed guidelines, and inspiring ad examples from businesses like yours.</p> </div> <div class="lb-margin-top-xxs ytads-resources-media__action"> <a class="lb-button" href="/web/20211201051733/https://www.youtube.com/intl/en_us/ads/resources/creative-resources/"> Explore creative resources </a> </div> </div> </div> <div class="ytads-resources-media__inner ytads-resources-media__inner--multiple ytads-resources-media__inner--flush-media" id="media-com-2"> <div class="ytads-resources-media__media-wrapper"> <div class="ytads-resources-media__media ytads-resources-media-js-media" style="background-image: url(https://web.archive.org/web/20211201051733im_/https://lh3.googleusercontent.com/IYr48pmj93BanAxEkVmcIX84L961OBUJRzRGCk2zVB2bvsjsLXW8y9WJPfEkW3pKkvkaxdzEONoVnHT5e-Nle_AzVJk_if3scv1GIdE=s1024);"> </div> </div> <div class="ytads-resources-media__content ytads-resources-media-js-content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-1 lb-font-weight-700 lb-font--no-crop"> YouTube creative directory </span> </h2> <div> <p>Whether you’re starting from scratch or repurposing a video you already have, our trusted creative partners can help you make a great ad.</p> </div> <div class="lb-margin-top-xxs ytads-resources-media__action"> <a class="lb-button" href="/web/20211201051733/https://www.youtube.com/intl/en_us/ads/resources/creative-directory/"> Find a creative partner </a> </div> </div> </div> <div class="ytads-resources-media__inner ytads-resources-media__inner--multiple ytads-resources-media__inner--flush-media" id="media-com-3"> <div class="ytads-resources-media__media-wrapper"> <div class="ytads-resources-media__media ytads-resources-media-js-media" style="background-image: url(https://web.archive.org/web/20211201051733im_/https://lh3.googleusercontent.com/PghPZ7YnfiKpKHITBe8xvRISkh9JZgyewcwqlbKRoG23ziP31NiaC4h7oK9qGZ96GH77jnW58KPYTGQJJKHbFuJRnLfUo7s6kLZU=s1024);"> </div> </div> <div class="ytads-resources-media__content ytads-resources-media-js-content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-1 lb-font-weight-700 lb-font--no-crop"> Measurement tools </span> </h2> <div> <p>Already have a campaign running? Use our measurement tools to see how it’s doing – and what to adjust for even better results.</p> </div> <div class="lb-margin-top-xxs ytads-resources-media__action"> <a class="lb-button" href="/web/20211201051733/https://www.youtube.com/intl/en_us/ads/resources/measurement-tools/"> Explore measurement tools </a> </div> </div> </div> <div class="ytads-resources-media__inner ytads-resources-media__inner--multiple ytads-resources-media__inner--flush-media" id="media-com-4"> <div class="ytads-resources-media__media-wrapper"> <div class="ytads-resources-media__media ytads-resources-media-js-media" style="background-image: url(https://web.archive.org/web/20211201051733im_/https://lh3.googleusercontent.com/eS6x6E0DhFHY9B5Af0f406xRla6_W_QzVNSw0YWGb9qMWizqi3lAkJ7N0whoDX9_dqsmzLYrXCdCHGIec0oCmQC3QyeY_1aXNiL1SNH8m2cA9cis7-0=s1024);"> </div> </div> <div class="ytads-resources-media__content ytads-resources-media-js-content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-1 lb-font-weight-700 lb-font--no-crop"> Best practices for video ads </span> </h2> <div> <p>Whether you want to get noticed or get more purchases, these proven guides are a good place to start.</p> </div> <div class="lb-margin-top-xxs ytads-resources-media__action"> <a class="lb-button" href="/web/20211201051733/https://www.youtube.com/intl/en_us/ads/resources/best-practices/"> See best practices </a> </div> </div> </div> <div class="ytads-resources-media__inner ytads-resources-media__inner--multiple ytads-resources-media__inner--flush-media" id="media-com-5"> <div class="ytads-resources-media__media-wrapper"> <div class="ytads-resources-media__media ytads-resources-media-js-media" style="background-image: url(https://web.archive.org/web/20211201051733im_/https://lh3.googleusercontent.com/PakX2M9VUtJYKeLicRwur2cdWO06xMBRBL_Sj4YzvshBEUhnl7HFxsex8SXP8Mia3ZYhFiF2RDQ4LO4o0Lsc-6hnSsX3n8pnR_35aw=s1024);"> </div> </div> <div class="ytads-resources-media__content ytads-resources-media-js-content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-1 lb-font-weight-700 lb-font--no-crop"> Success stories </span> </h2> <div> <p>See how businesses of all sizes are growing with YouTube – and watch the ads that help them do it.</p> </div> <div class="lb-margin-top-xxs ytads-resources-media__action"> <a class="lb-button" href="/web/20211201051733/https://www.youtube.com/intl/en_us/ads/resources/success-stories/"> View success stories </a> </div> </div> </div> </section> <section class="ytads-section ytads-get-started"> <div class="lb-margin-bottom-m"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 158 110" height="40"> <path fill="red" d="M154.4 17.5c-1.8-6.7-7.1-12-13.9-13.8C128.2.5 79 .5 79 .5s-48.3-.2-60.6 3c-6.8 1.8-13.3 7.3-15.1 14C0 29.7.3 55 .3 55s-.3 25.3 3 37.5c1.8 6.7 8.4 12.2 15.1 14 12.3 3.3 60.6 3 60.6 3s48.3.2 60.6-3c6.8-1.8 13.1-7.3 14.9-14 3.3-12.1 3.3-37.5 3.3-37.5s-.1-25.3-3.4-37.5z"/><path fill="#FFF" 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href="https://web.archive.org/web/20211201051733/https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://www.youtube.com/ads/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://tv.youtube.com/"> YouTube TV </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 2}" 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href="https://web.archive.org/web/20211201051733/https://artists.youtube.com/"> YouTube Artists </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://www.youtube.com/creators/"> YouTube Creators </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://www.youtube.com/nextup/"> YouTube NextUp </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://vr.youtube.com/"> YouTube VR </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 4}" 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href="https://web.archive.org/web/20211201051733/https://www.youtube.com/csai-match/"> CSAI Match </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://socialimpact.youtube.com/"> Social Impact </a> </div> </div> </div> <div class="lb-footer__standard-menu-titles"> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> About YouTube </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Products </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> For Business </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> For Creators </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Our Commitments </h3> </div> <div class="lb-footer__standard-menus"> <nav class="lb-footer__standard-menu" aria-label="About YouTube"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://www.youtube.com/about/"> About </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://blog.youtube/"> Blog </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://www.youtube.com/howyoutubeworks/"> How YouTube Works </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://www.youtube.com/jobs/"> Jobs </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://blog.youtube/press/"> Press </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://www.youtube.com/trends/"> YouTube Culture & Trends </a> </nav> <nav class="lb-footer__standard-menu" aria-label="Products"> <a class="lb-font-footnote lb-footer__standard-menu-link" 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href="https://web.archive.org/web/20211201051733/https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://tv.youtube.com/"> YouTube TV </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Business"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://www.youtube.com/ads/"> YouTube Advertising </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Creators"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051733/https://www.youtube.com/yt/family/"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" 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