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Social Media Marketing Strategy | SMSsummit
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font-size:42px;">Robyn Nissim</h1> <span class="inner-sub">CEO + Founder<br>Social Proof Agency</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://twitter.com/iGoByRobyn" target="_blank" class="no-underline"><i class="fab fa-x-twitter" style="color: var(--blue)"></i></a> <a href="https://www.linkedin.com/in/rnissim/" target="_blank" class="no-underline"><i class="fab fa-linkedin" style="color: var(--blue)"></i></a> <a href="https://www.instagram.com/igobyrobyn/" target="_blank" class="no-underline"><i class="fab fa-instagram" style="color: var(--blue)"></i></a> <a href="www.robynnissim.com" target="_blank" class="no-underline"><i class="fa fa-globe" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/Social%20Proof%20--use%20this%20one%21.54892e264188702df69825fb27670d81.01bb35496e433edfd621658a0a49bca8.png" style="max-width: 200px; height: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>Robyn began her career on the agency side of advertising, opening social handles for brands such as Michelin and Nissan. After five years in the Ad World and winning a Webby Award, she realized she could make waves on social platforms using zero brand dollars, which led her to launch an independent freelancing business.</p> <p>During this time, Robyn built out Ulta Beauty's entire influencer marketing program, leading strategy and execution for their team. At the forefront of the influencer bubble, Robyn played a significant role in revolutionizing how brands connect with consumers online and leveraged influencer marketing to build trust with consumers, create content, and alleviate internal creative resources.</p> <p>From there, she went on to manage some of the largest social communities in the world in-house on the brand side, taking Anastasia of Beverly Hills to its peak (24M Followers on Instagram) and building out Alo Yoga's entire social footprint, sprouting to +4M in less than one year.</p> <p>After driving massive results at both brands and receiving acknowledgments from Instagram, Robyn established <a href="https://bit.ly/3mgGiEB" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://bit.ly/3mgGiEB&source=gmail&ust=1681508350477000&usg=AOvVaw1QIS_xVFcfDuNsdXHMBEHA">Social Proof Agency</a>. SPA is dedicated to empowering organizations to think social-first via corporate training on social media strategy, rollout, and execution company-wide.</p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Robyn Nissim’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 1:45 p.m.–2:30 p.m. PT — Wednesday, February 28, 2024</p><h3 style="margin-top:0; line-height: 130%;"><a href="/february-2024/summit/agenda-at-a-glance/live-virtual-conference-1/145-p.m.230-p.m.-pt.html" >Panel: The State of Social Media – Where Are the Biggest Opportunities for Marketers in 2024? </a></h3> <p>Join us for an insightful panel discussion on "The State of Social Media – Where Are the Biggest Opportunities for Marketers in 2024?" as we delve into the forefront of digital marketing. Explore the intersection of AI and social media, unraveling how companies are currently leveraging it and the untapped potential that awaits. Navigate the evolving social landscape in a "post-Twitter" era, examining the shifting dynamics and emerging opportunities. Gain valuable insights into the future of influencer marketing and content creation, understanding how brands can effectively collaborate with influencers and creators in 2024. Don't miss this session for a forward-looking exploration of the most promising opportunities for marketers in the ever-evolving social media landscape.</p> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="february-2024/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div> <!-- Footer Section Start --> <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-june-2025/">Government June 2025</a></li> <li style="list-style-type:none;"><a href="virtual-conference-june-2025/">Corporate June 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li style="list-style-type:none;"><a href="government-december-2025/">Government December 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#4d24232b220d3e222e242c21202829242c3e393f2c39282a24283e3e3820202439632e2220"><span class="__cf_email__" data-cfemail="2f464149406f5c404c464e43424a4b464e5c5b5d4e5b4a48464a5c5c5a4242465b014c4042">[email protected]</span></a> </div> </div> </div> </footer> <!-- /#footer --> <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2025 by Global Strategic Management Institute | <a href="february-2024/terms-and-conditions.html">Terms and Conditions | Privacy Policy</a> | <a href="february-2024/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script> <!-- Unity UTM Capture - turn on jquery in template--> <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script> <!-- END Unity UTM Capture--> <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>