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Now, it's what most of us who focus on technology talk about all the time.\nThings are changing fast in tech. I\u2019ve seen a number of arguments that we are overhyping generative AI, but then I came across this video from Wharton University's Ethan Mollick. (It\u2019s around 10 minutes long and well worth watching.) Not only does it show what these new tools can do, but stresses that companies using the tools have reported between a 30% and 80% increase in productivity as a result.\u00a0\nThe video begins with Mollick introducing his talk, which he created by putting a still picture into one of the tools and telling it to write a script. The result was impressive. While he demonstrates several tools, what is most striking is not only how new the tools are, but how capable they are. Mollick\u2019s well-founded conclusion: not only are we not over-hyping this technology, we\u2019re under-representing how disruptive it will be.\u00a0\nGenerative AI is about to have a major impact on productivity.\nGenerative AI and app creation\nOne of the big problems when working with IT or a contractor to create an application is that communication between the parties tends to be suboptimal. This is typically due to several things. One is that the folks asking for an app don\u2019t know how to structure their request so that it\u2019s understandable to those doing the work; often, the request doesn\u2019t include all the dependencies that need to be addressed if the application is to be implemented successfully.\nAnother problem: the people doing code generally have no idea about the environment in which the application will be used. They don\u2019t know the company culture culture and rarely meet those who will use the application.\u00a0\nAs a result, most of the apps I see created don\u2019t do what the users want.\u00a0\nWith generative AI, the people who need an app can generate the code themselves. And if they aren\u2019t able to articulate what they want to another human, their ability to direct a faster, non-human AI is going to be inadequate, too. The AI tool will respond to what it thinks it was asked and, unless it has some kind of unique filter, should spit out a result faster. But it likely will be worse than if a human had tackled the job.\u00a0\nOne big difference in this scenario is that the user can then iterate the code and have the tool correct the problems created by the initial inadequate directions. The AI tool won\u2019t, as a human might, get upset about the iteration, and can implement any needed fixes quickly. The resulting app is likely to be better, and created more quickly, than if the requestor had gone to a human in the first place.\u00a0\nMore broadly speaking, for real productivity benefits that are closer to 80% than 30%, the requestor will need to be trained to better understand and more completely articulate what they\u2019re asking for. In time, that should massively reduce the number of iterations needed to get to a satisfactory result.\nThat kind of disruption will play out in different ways across different industries, but it's coming.\nFaster and faster?\nI agree with Mollick that generative AI is a bigger deal than we think, which is amazing given how much we seem to be over-hyping it now. This technology is advancing at a blindingly fast pace, largely because the folks creating it are also using it in the creation process. And as the tools improve, they will further supercharge related development efforts to a degree it isn\u2019t hard to imagine coders being taken out of the loop and AIs begin evolving autonomously. When that happens, this already fast development process will seem slow by comparison.\nThe people using these tools still need to be able to communicate with them effectively to gain the full benefits. Clearly, those who can will be in high demand, while those who don\u2019t may find themselves unemployable in markets where these skills are in increasingly needed. (They\u2019ll be just like those who couldn\u2019t use PCs years ago.)\nTo sum it up, the impact of generative AI won\u2019t just affect the number and types of jobs out there (editors may no longer need writers and low-level coders might become practically extinct, for instance). It will also require users to come up to speed on how to best communicate with these systems or face becoming redundant as well.\nGenerative AI will eventually impact everyone. Best begin to learn to communicate better now, or you\u2019ll likely regret the impact it has on you.\u00a0 \u00a0","wordCount":791,"image":["https:\/\/www.computerworld.com\/wp-content\/uploads\/2024\/03\/digital-disruption_primary4-100720489-orig.jpg?quality=50&strip=all"],"datePublished":"2023-06-22T08:49:00-04:00","dateModified":"2023-06-22T08:49:00-04:00","keywords":"Artificial Intelligence,Augmented Reality,Technology Industry,Generative AI","mainEntityOfPage":"https:\/\/www.computerworld.com\/article\/1629863\/the-coming-productivity-disruption-of-generative-ai.html"}]</script> <style> :root { --advertisement-label-text: "advertisement"; /* Nativo Loader */ --nativo-loader-color: #424a45; --sponsored-links--border-bottom-color: #9d9490; --sponsored-container--background-color: #fff; } </style> <link rel="apple-touch-icon" sizes="180x180" href="https://www.computerworld.com/wp-content/themes/cw-b2b-child-theme/src/static/img/cw/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://www.computerworld.com/wp-content/themes/cw-b2b-child-theme/src/static/img/cw/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://www.computerworld.com/wp-content/themes/cw-b2b-child-theme/src/static/img/cw/favicon-16x16.png"> <link rel="manifest" href="https://www.computerworld.com/wp-content/themes/cw-b2b-child-theme/src/static/img/cw/site.webmanifest"> <link rel="mask-icon" href="https://www.computerworld.com/wp-content/themes/cw-b2b-child-theme/src/static/img/cw/safari-pinned-tab.svg" color="#ff906d"> <meta name="msapplication-TileColor" content="#9a99eb"> <meta name="theme-color" content="#ffffff"> <link rel="shortcut icon" href="https://www.computerworld.com/wp-content/themes/cw-b2b-child-theme/src/static/img/cw/favicon.ico" type="image/x-icon"/> <style> :root { /*Host Speaker Profile*/ --host-speaker-profile-heading-color: #141414; 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class="breadcrumbs"> <a class="breadcrumbs__item" href="https://www.computerworld.com/">Home</a><a class="breadcrumbs__item" href="https://www.computerworld.com/blogs/">Blogs</a><a class="breadcrumbs__item" href="https://www.computerworld.com/blogs/windows-into-the-future/">Windows Into The Future</a><a class="breadcrumbs__item" href="">The coming productivity disruption of generative AI</a> </div> <div class="grid article-hero__top"> <div class="col-12 col-8@md col-6@lg col-start-3@lg"> <div class="author"> <div class="author__image"> <div class="image image--rounded image--aspect-ratio-1-1"> <img data-hero alt="rob_enderle" src="https://www.computerworld.com/wp-content/uploads/2024/10/2422-0-01650800-1729205505-rob-enderle-100800600-orig.png?w=142" class="author_photo" height="150" width="150" /> </div> </div> <div class="author__content"> <div class="author__name">by <a href="https://www.computerworld.com/profile/rob-enderle/">Rob Enderle</a> </div> <div class="author__info"> Contributor </div> </div> </div> </div> <div class="col-12 col-4@md"> <div class="article-hero__social"> <div class="social-share-menu"> <ul class="social-share-menu__buttons"> <li class="social-share-menu__button"><button class="social-share-button" type="button" data-platform="linked-in" aria-label="Share on LinkedIn"> <svg class="icon" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <use xlink:href="#icon-linked-in"></use></svg> </button></li> <li class="social-share-menu__button"><button class="social-share-button" type="button" data-platform="twitter" aria-label="Share on Twitter"> <svg class="icon" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <use xlink:href="#icon-twitter"></use></svg> </button></li> <li class="social-share-menu__button"><button class="social-share-button" type="button" data-platform="facebook" aria-label="Share on Facebook"> <svg class="icon" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <use 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col-9@lg col-start-3@lg"> <h1 class="article-hero__title">The coming productivity disruption of generative AI</h1><div class="card"> <div class="card__info"><span class="card_story">opinion</span></div><div class="card__info card__info--light"> <span>Jun 22, 2023</span><span>4 mins</span></div> <div class="card__tags"><span class="card__tag"><span class="tag">Artificial Intelligence</span></span><span class="card__tag"><span class="tag">Augmented Reality</span></span><span class="card__tag"><span class="tag">Generative AI</span></span></div></div><div class="article-hero__social"> <div class="social-share-menu"> <ul class="social-share-menu__buttons"> <li class="social-share-menu__button"> <button class="social-share-button" type="button" data-platform="linked-in" aria-label="Share on LinkedIn"> <svg class="icon" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><use xlink:href="#icon-linked-in"></use></svg> </button> </li> <li 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</button> </li> <li class="social-share-sticky-menu__button"> <button class="social-share-button" type="button" data-platform="email" aria-label="Share on email"> <svg class="icon" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"> <use xlink:href="#icon-envelope"></use> </svg> </button> </li> <li class="social-share-sticky-menu__button"> <button class="social-share-button" type="button" data-platform="print" aria-label="Share on print"> <svg class="icon" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"> <use xlink:href="#icon-print"></use> </svg> </button> </li> </ul> <button type="button" aria-label="Expand" class="social-share-sticky-menu__toggle-button"> <div class="social-share-sticky-menu__toggle-button-icon social-share-sticky-menu__toggle-button-icon--expand"> <svg class="icon" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"> <use xlink:href="#icon-chevron-down"></use> </svg> </div> <div class="social-share-sticky-menu__toggle-button-icon social-share-sticky-menu__toggle-button-icon--collapse"> <svg class="icon" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"> <use xlink:href="#icon-chevron-up"></use> </svg> </div> </button> </div> </div> <article id="post-1629863" class="post-legacy post-1629863 post type-post status-publish format-standard has-post-thumbnail category-artificial-intelligence category-augmented-reality category-generative-ai category-technology-business languages-en editions-global publication-computerworld publication-us-default story_types-opinion article_type-default blogs-windows-into-the-future origin-onecms"> <section class="article"> <div class="container grid entry-content "> <div class="col-12 col-10@md col-8@lg"> <div class="core"> <div class="article__main"> <div class="grid grid--cols-10@md grid--cols-8@lg article-column"> <div class="col-12 col-10@md col-6@lg col-start-3@lg"> <div class="article-column__content"> <div class="core"> <h2 class="content-subheadline"> Chatter about generative AI is seemingly everywhere these days, and seemingly overhyped. What if everyone is actually underestimating the changes barreling toward us? </h2> <p></p> </div> <div class="media-with-label"> <div class="image"> <img width="700" height="467" src="https://www.computerworld.com/wp-content/uploads/2024/03/digital-disruption_primary4-100720489-orig.jpg?quality=50&strip=all&w=700" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="digital disruption primary4" data-hero="" loading="eager" decoding="async" fetchpriority="high" srcset="https://www.computerworld.com/wp-content/uploads/2024/03/digital-disruption_primary4-100720489-orig.jpg?quality=50&strip=all 700w, https://www.computerworld.com/wp-content/uploads/2024/03/digital-disruption_primary4-100720489-orig.jpg?resize=300%2C200&quality=50&strip=all 300w, https://www.computerworld.com/wp-content/uploads/2024/03/digital-disruption_primary4-100720489-orig.jpg?resize=150%2C100&quality=50&strip=all 150w, https://www.computerworld.com/wp-content/uploads/2024/03/digital-disruption_primary4-100720489-orig.jpg?resize=252%2C168&quality=50&strip=all 252w, https://www.computerworld.com/wp-content/uploads/2024/03/digital-disruption_primary4-100720489-orig.jpg?resize=126%2C84&quality=50&strip=all 126w, https://www.computerworld.com/wp-content/uploads/2024/03/digital-disruption_primary4-100720489-orig.jpg?resize=540%2C360&quality=50&strip=all 540w, https://www.computerworld.com/wp-content/uploads/2024/03/digital-disruption_primary4-100720489-orig.jpg?resize=375%2C250&quality=50&strip=all 375w" sizes="(max-width: 700px) 100vw, 700px" /> </div> <div class="media-with-label__label">Credit: Thinkstock</div></div> </div> </div> </div> <div id="remove_no_follow"> <div class="grid grid--cols-10@md grid--cols-8@lg article-column"> <div class="col-12 col-10@md col-6@lg col-start-3@lg"> <div class="article-column__content"> <section class="wp-block-bigbite-multi-title"><div class="container"></div></section> <p>It surprises me that as recently as December, Generative AI wasn’t even on my radar. Now, it’s what most of us who focus on technology <a href="https://www.computerworld.com/article/1625170/prepare-for-generative-ai-with-experimentation-and-clear-guidelines.html">talk about all the time</a>.</p> <p>Things are changing fast in tech. I’ve seen a number of arguments that we are overhyping generative AI, but then <a href="https://www.youtube.com/watch?v=hgWrmnFTnMs&t=0s" rel="nofollow noopener" target="_blank">I came across this video</a> from Wharton University’s Ethan Mollick. (It’s around 10 minutes long and well worth watching.) Not only does it show what these new tools can do, but stresses that companies using the tools have reported between a 30% and 80% increase in productivity as a result. </p> <p>The video begins with Mollick introducing his talk, which he created by putting a still picture into one of the tools and telling it to write a script. The result was impressive. While he demonstrates several tools, what is most striking is not only how new the tools are, but how capable they are. Mollick’s well-founded conclusion: not only are we not over-hyping this technology, we’re <em>under-representing</em> how disruptive it will be. </p></div></div></div><div class="show@md"> <div class="grid grid--cols-10@md grid--cols-8@lg"> <div class="col-12 col-10@md col-8@lg col-6@xl col-start-3@xl"> <div class="advert advert--bleed-right"> <div class="advert__container"> <div class="advert__content"> <div class="ad page-ad has-ad-prefix ad-article" data-ad-template="article" data-ofp="false"></div> </div> </div> </div> </div> </div> </div><div class="grid grid--cols-10@md grid--cols-8@lg article-column">  <div class="col-12 col-10@md col-6@lg col-start-3@lg">  <div class="article-column__content">  <p>Generative AI is about to have a major impact on productivity.</p><div class="jwPlayer--floatingContainer"> <div id="jwplayer--floatingVideo" class="jwplayer" data-media-id="aWJUUYaM"> </div> </div> <h2 id="generative-ai-and-app-creation">Generative AI and app creation</h2> <p>One of the big problems when working with IT or a contractor to create an application is that communication between the parties tends to be suboptimal. This is typically due to several things. One is that the folks asking for an app don’t know how to structure their request so that it’s understandable to those doing the work; often, the request doesn’t include all the dependencies that need to be addressed if the application is to be implemented successfully.</p> <p>Another problem: the people doing code generally have no idea about the environment in which the application will be used. They don’t know the company culture culture and rarely meet those who will use the application. </p></div></div></div><div class="show@md"> <div class="grid grid--cols-10@md grid--cols-8@lg"> <div class="col-12 col-10@md col-8@lg col-6@xl col-start-3@xl"> <div class="advert advert--bleed-right"> <div class="advert__container"> <div class="advert__content"> <div class="ad page-ad has-ad-prefix ad-article" data-ad-template="article" data-ofp="false"></div> </div> </div> </div> </div> </div> </div><div class="grid grid--cols-10@md grid--cols-8@lg article-column">  <div class="col-12 col-10@md col-6@lg col-start-3@lg">  <div class="article-column__content">  <p>As a result, most of the apps I see created don’t do what the users want. </p> <p>With generative AI, the people who need an app <a href="https://www.computerworld.com/article/1618252/how-enterprises-can-use-chatgpt-and-gpt-3.html">can generate the code themselves</a>. And if they aren’t able to articulate what they want to another human, their ability to direct a faster, non-human AI is going to be inadequate, too. The AI tool will respond to what it thinks it was asked and, unless it has some kind of unique filter, should spit out a result faster. But it likely will be worse than if a human had tackled the job. </p> <p>One big difference in this scenario is that the user can then iterate the code and have the tool correct the problems created by the initial inadequate directions. The AI tool won’t, as a human might, get upset about the iteration, and <a href="https://www.computerworld.com/article/1624318/generative-ai-is-about-to-destroy-your-company-will-you-stop-it.html">can implement any needed fixes quickly</a>. The resulting app is likely to be better, and created more quickly, than if the requestor had gone to a human in the first place. </p></div></div></div><div class="show@md"> <div class="grid grid--cols-10@md grid--cols-8@lg"> <div class="col-12 col-10@md col-8@lg col-6@xl col-start-3@xl"> <div class="advert advert--bleed-right"> <div class="advert__container"> <div class="advert__content"> <div class="ad page-ad has-ad-prefix ad-article" data-ad-template="article" data-ofp="false"></div> </div> </div> </div> </div> </div> </div><div class="grid grid--cols-10@md grid--cols-8@lg article-column">  <div class="col-12 col-10@md col-6@lg col-start-3@lg">  <div class="article-column__content">  <p>More broadly speaking, for real productivity benefits that are closer to 80% than 30%, the requestor will need to be trained to better understand and more completely articulate what they’re asking for. In time, that should massively reduce the number of iterations needed to get to a satisfactory result.</p> <p>That kind of disruption <a href="https://www.computerworld.com/article/1623758/three-issues-with-generative-ai-still-need-to-be-solved.html">will play out in different ways across different industries</a>, but it’s coming.</p> <h2 id="faster-and-faster">Faster and faster?</h2> <p>I agree with Mollick that generative AI is a bigger deal than we think, which is amazing given how much we seem to be over-hyping it now. This technology is advancing at a blindingly fast pace, largely because the folks creating it are also using it in the creation process. And as the tools improve, they will further supercharge related development efforts to a degree it isn’t hard to imagine coders being taken out of the loop and AIs begin evolving autonomously. When that happens, this already fast development process will seem slow by comparison.</p></div></div></div><div class="show@md"> <div class="grid grid--cols-10@md grid--cols-8@lg"> <div class="col-12 col-10@md col-8@lg col-6@xl col-start-3@xl"> <div class="advert advert--bleed-right"> <div class="advert__container"> <div class="advert__content"> <div class="ad page-ad has-ad-prefix ad-article" data-ad-template="article" data-ofp="false"></div> </div> </div> </div> </div> </div> </div><div class="grid grid--cols-10@md grid--cols-8@lg article-column">  <div class="col-12 col-10@md col-6@lg col-start-3@lg">  <div class="article-column__content">  <p>The people using these tools still need to be able to <a href="https://www.computerworld.com/article/1620842/how-to-train-your-chatbot-through-prompt-engineering.html">communicate with them effectively</a> to gain the full benefits. Clearly, those who can will be in high demand, while those who don’t may find themselves unemployable in markets where these skills are in increasingly needed. (They’ll be just like those who couldn’t use PCs years ago.)</p> <p>To sum it up, the impact of generative AI won’t just affect the number and types of jobs out there (editors may no longer need writers and low-level coders might become practically extinct, for instance). It will also require users to come up to speed on how to best communicate with these systems or face becoming redundant as well.</p> <p>Generative AI will eventually impact everyone. 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image--rounded image--aspect-ratio-2-3"> <img data-hero alt="rob_enderle" src="https://www.computerworld.com/wp-content/uploads/2024/10/2422-0-01650800-1729205505-rob-enderle-100800600-orig.png?w=220" class="author_photo" height="250" width="250" /> </div> </div> </div> <div class="col-12 col-8@md col-6@lg"> <div class="author-bio__details"> <div class="author-bio__details-top"> <div class="author-bio__author"> <div class="author"> <div class="author__content"> <div class="author__name"> by <a href="https://www.computerworld.com/profile/rob-enderle/">Rob Enderle</a> </div> <div class="author__info"> Contributor </div> </div> </div> </div> <div class="author-bio__social"> <div class="social-share-menu"> <ul class="social-share-menu__buttons"> <li class="social-share-menu__button"> <button class="social-share-button" onclick="redirectURL('https://www.linkedin.com/in/rob-enderle-03729/')" type="button" data-platform="linked-in" aria-label="Share on LinkedIn"> <svg class="icon" viewBox="0 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<a href="http://www.enderlegroup.com" title="" target="_blank">Enderle Group</a>, a forward looking emerging technology advisory firm. With more than 25 years’ experience in emerging technologies, he provides regional and global companies with guidance in how to better target customer needs with new and existing products; create new business opportunities; anticipate technology changes; select vendors and products; and identify best marketing strategies and tactics. </p> <p>In addition to IDG, Rob currently writes for <i>USA Herald</i>, <i>TechNewsWorld</i>, <i>IT Business Edge</i>, <i>TechSpective</i>, <i>TMCnet</i> and <i>TGdaily</i>. Rob trained as a TV anchor and appears regularly on Compass Radio Networks, WOC, CNBC, NPR, and Fox Business.</p> <p>Before founding the Enderle Group, Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, and Siemens. </p> <p>Before Giga, Rob was with Dataquest covering client/server software, where he became one of the most widely publicized technology analysts in the world and was an anchor for CNET. Before Dataquest, Rob worked in IBM’s executive resource program, where he managed or reviewed projects and people in Finance, Internal Audit, Competitive Analysis, Marketing, Security, and Planning. </p> <p>Rob holds an AA in Merchandising, a BS in Business, and an MBA, and he sits on the advisory councils for a variety of technology companies. </p> <p>Rob’s hobbies include sporting clays, PC modding, science fiction, home automation, and computer gaming. </p> <p><i>The opinions expressed in this blog are those of Rob Enderle and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.</i></p></p></div> <details class="accordion" data-accordion-enabled="mobile,desktop" data-accordion-expanded=""> <summary data-accordion-summary class="accordion__summary"> <div class="accordion__title"> <h2 class="author-bio__cards-title">More from this author</h2> </div> <div class="accordion__icon"> <svg class="icon" viewBox="0 0 24 24" 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class="card__header"> <span class="card__content-type">opinion</span> </div> <h4 class="card__title">Poly and Nureva make big hybrid conference rooms work at Zoomtopia</h4> <div class="card__info"> <span> By Rob Enderle </span> </div> <div class="card__info card__info--light"><span>Oct 06, 2023 </span><span>5 mins</span></div><div class="card__tags"><span class="card__tag"><span class="tag">Remote Work</span></span><span class="card__tag"><span class="tag">Zoom Video Communications</span></span><span class="card__tag"><span class="tag">Videoconferencing</span></span></div> </a> </li> <li class="author-bio__card"> <a class="card card--xs" href="https://www.computerworld.com/article/1636714/wi-fi-7-could-make-thin-clients-much-more-viable.html" rel="noreferrer" aria-label="Go to content"> <div class="card__header"> <span class="card__content-type">opinion</span> </div> <h4 class="card__title">Wi-Fi 7 could make thin clients much more viable</h4> <div class="card__info"> <span> By Rob Enderle </span> </div> <div class="card__info card__info--light"><span>Sep 28, 2023 </span><span>4 mins</span></div><div class="card__tags"><span class="card__tag"><span class="tag">Internet</span></span><span class="card__tag"><span class="tag">Cloud Computing</span></span><span class="card__tag"><span class="tag">Computers and Peripherals</span></span></div> </a> </li> </ul><ul class="author-bio__cards"> <li class="author-bio__card"> <a class="card card--xs" href="https://www.computerworld.com/article/1636246/intel-brings-ai-to-the-pc-and-could-redefine-the-desktop.html" rel="noreferrer" aria-label="Go to content"> <div class="card__header"> <span class="card__content-type">opinion</span> </div> <h4 class="card__title">Intel brings AI to the PC and could redefine the desktop</h4> <div class="card__info"> <span> By Rob Enderle </span> </div> <div class="card__info card__info--light"><span>Sep 22, 2023 </span><span>4 mins</span></div><div class="card__tags"><span 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