Monetize with Google Play Commerce

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list" data-action="Click" data-label="Improving app quality" >Improving app quality </a> </span> </li> <li class="navbar--second-tier-item nav-with-icon"> <span> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/CElhZ3HweQpa2cX1ekKYMDcBrTOzJgLnKxN91BY9avyxqCVNr7bC8w61SLnbh1xJQq-Zp2_1YCEn34Od_HvSj6YpSf8klVuOrB94a9e5K4JbwGgBPQ=rw" alt="Growing your audience" height="28" width="28"></span> <span> <a href="/console/about/guides/growyouraudience/" class="nav-item-link nav-item-link--with-icon js-data-layer" data-category="Essentials - Topics - Navigation Header list" data-action="Click" data-label="Growing your audience" >Growing your audience </a> </span> </li> <li class="navbar--second-tier-item nav-with-icon"> <span> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/b8ZnqexUVsBW6hlouCUoVQtVl-og2jp4Jh3CUuCyh5mv2k9TEVZ3U_lz5mIl1QW5daDSPmX7OJOhCe0yQ3ELBWGiXHroR6fRgpswt0kRGcM7OMa-DA=rw" alt="Releasing with confidence" height="28" width="28"></span> <span> <a href="/console/about/guides/releasewithconfidence/" class="nav-item-link nav-item-link--with-icon js-data-layer" data-category="Essentials - Topics - Navigation Header list" data-action="Click" data-label="Releasing with confidence" >Releasing with confidence </a> </span> </li> <li class="navbar--second-tier-item nav-with-icon"> <span> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/SHouzPP_qRlJdWuepEKf9Ka8C2ixYNh1-4S9ItAz-7Ce7Kkx_glgoENQhTypUcGMQW9CYGQwvw0Un-KokDNRMpdlSw6ncaP9Wf98adMAXusGugxrvQ=rw" alt="Engaging and retaining users" height="28" width="28"></span> <span> <a href="/console/about/guides/engage-and-retain-your-users/" class="nav-item-link nav-item-link--with-icon js-data-layer" data-category="Essentials - Topics - Navigation Header list" data-action="Click" data-label="Engaging and retaining users" >Engaging and retaining users </a> </span> </li> </ul> <ul> <li class="navbar--second-tier-item nav-with-icon"> <span> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/luzVXpIl0lzXSKgFDnD5_n88qAKp46ioSbd3zJCM9Jb8_5Whh42jxUVHAr2k8EfUFlibe_fiPlsfMx6k7VbaeklYglcXuAV5jSSpKh9gNRzHpo3frw=rw" alt="Getting featured on Google Play" height="28" width="28"></span> <span> <a href="/console/about/guides/featuring/" class="nav-item-link nav-item-link--with-icon js-data-layer" data-category="Essentials - Topics - Navigation Header list" data-action="Click" data-label="Getting featured on Google Play" >Getting featured on Google Play </a> </span> </li> <li class="navbar--second-tier-item nav-with-icon"> <span> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/akMKqhZNBhqAfYmXJFBY3un6LZESMBBH5gM3gTE96a-AuWbvdDT1j0Gbf2xu8SlN1Bj4B9wLWqVPfAlp-2SZufWs_JlaGTbTJrCVNUAeuHM4SWva6Ul4=rw" alt="Building apps for families" height="28" width="28"></span> <span> <a href="/console/about/programs/families/" class="nav-item-link nav-item-link--with-icon js-data-layer" data-category="Essentials - Topics - Navigation Header list" data-action="Click" data-label="Building apps for families" >Building apps for families </a> </span> </li> </ul> </div> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-with-icon-col"> <ul> <li class="navbar--second-tier-column-title with-icon"><h2 id="subnav-heading" class="callout-heading--links" >Topics</h2></li> <li class="navbar--second-tier-item nav-with-icon"> <span> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/jOgBznFFiyveX3NOjkV8-iaKEbl69BSY8NNiw4MK1xz8S2V5GH64n6sG6mdSgw1vBiEGd8gDpukPERociCKlVcQYsYpq9HCA7CdGAURtZ4ipsBBFUA=rw" alt="Get started" height="28" width="28"></span> <span> <a href="/console/about/topics/get-started/" class="nav-item-link nav-item-link--with-icon js-data-layer" data-category="Essentials - Topics - Navigation Header list" data-action="Click" data-label="Get started" >Get started </a> </span> </li> <li class="navbar--second-tier-item nav-with-icon"> <span> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/fFuFh2AULgCWUpgpnqvy76-Yx9NV9R4WeqaAS5d7Rv9rSo-cT36UChoenzaWJKqDcRiTg0Y6fmHzMsdW2Yl2m4nP7TFnXp3RKF94OG6WkiJvxVd7EA=rw" alt="Monetize with Play Commerce" height="28" width="28"></span> <span> <a href="/console/about/guides/play-commerce/" class="nav-item-link nav-item-link--with-icon js-data-layer" data-category="Essentials - Topics - Navigation Header list" data-action="Click" data-label="Monetize with Play Commerce" >Monetize with Play Commerce </a> </span> </li> <li class="navbar--second-tier-item nav-with-icon"> <span> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/YTkxDd1XBhZbQURYGGIn_Q1NbIQmmN27YcPL6YXodi97s602qBq1pBGussT_TrC0tqac1H-izoVhnYi56BEzt_21FJ23cgFpJg4r4Ys8mQFkFjq6Qi0=rw" alt="Improving app quality" height="28" width="28"></span> <span> <a href="/console/about/guides/build-a-high-quality-app-or-game/" class="nav-item-link nav-item-link--with-icon js-data-layer" data-category="Essentials - Topics - Navigation Header list" data-action="Click" data-label="Improving app quality" >Improving app quality </a> </span> </li> <li class="navbar--second-tier-item nav-with-icon"> <span> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/CElhZ3HweQpa2cX1ekKYMDcBrTOzJgLnKxN91BY9avyxqCVNr7bC8w61SLnbh1xJQq-Zp2_1YCEn34Od_HvSj6YpSf8klVuOrB94a9e5K4JbwGgBPQ=rw" alt="Growing your audience" height="28" width="28"></span> <span> <a href="/console/about/guides/growyouraudience/" class="nav-item-link nav-item-link--with-icon js-data-layer" data-category="Essentials - Topics - Navigation Header list" data-action="Click" data-label="Growing your audience" >Growing your audience </a> </span> </li> <li class="navbar--second-tier-item nav-with-icon"> <span> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/b8ZnqexUVsBW6hlouCUoVQtVl-og2jp4Jh3CUuCyh5mv2k9TEVZ3U_lz5mIl1QW5daDSPmX7OJOhCe0yQ3ELBWGiXHroR6fRgpswt0kRGcM7OMa-DA=rw" alt="Releasing with confidence" height="28" width="28"></span> <span> <a href="/console/about/guides/releasewithconfidence/" class="nav-item-link nav-item-link--with-icon js-data-layer" data-category="Essentials - Topics - Navigation Header list" data-action="Click" data-label="Releasing with confidence" >Releasing with confidence </a> </span> </li> <li class="navbar--second-tier-item nav-with-icon"> <span> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/SHouzPP_qRlJdWuepEKf9Ka8C2ixYNh1-4S9ItAz-7Ce7Kkx_glgoENQhTypUcGMQW9CYGQwvw0Un-KokDNRMpdlSw6ncaP9Wf98adMAXusGugxrvQ=rw" alt="Engaging and retaining users" height="28" width="28"></span> <span> <a href="/console/about/guides/engage-and-retain-your-users/" class="nav-item-link nav-item-link--with-icon js-data-layer" data-category="Essentials - Topics - Navigation Header list" data-action="Click" data-label="Engaging and retaining users" >Engaging and retaining users </a> </span> </li> <li class="navbar--second-tier-item nav-with-icon"> <span> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/luzVXpIl0lzXSKgFDnD5_n88qAKp46ioSbd3zJCM9Jb8_5Whh42jxUVHAr2k8EfUFlibe_fiPlsfMx6k7VbaeklYglcXuAV5jSSpKh9gNRzHpo3frw=rw" alt="Getting featured on Google Play" height="28" width="28"></span> <span> <a href="/console/about/guides/featuring/" class="nav-item-link nav-item-link--with-icon js-data-layer" data-category="Essentials - Topics - Navigation Header list" data-action="Click" data-label="Getting featured on Google Play" >Getting featured on Google Play </a> </span> </li> <li class="navbar--second-tier-item nav-with-icon"> <span> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/akMKqhZNBhqAfYmXJFBY3un6LZESMBBH5gM3gTE96a-AuWbvdDT1j0Gbf2xu8SlN1Bj4B9wLWqVPfAlp-2SZufWs_JlaGTbTJrCVNUAeuHM4SWva6Ul4=rw" alt="Building apps for families" height="28" width="28"></span> <span> <a href="/console/about/programs/families/" class="nav-item-link nav-item-link--with-icon js-data-layer" data-category="Essentials - Topics - Navigation Header list" data-action="Click" data-label="Building apps for families" >Building apps for families </a> </span> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-with-icon-col"> <ul> <li class="navbar--second-tier-column-title with-icon"><h2 id="subnav-heading" class="callout-heading--links" >Resources</h2></li> </ul> <div class="navbar--second-tier-column-grid"> <ul> <li class="navbar--second-tier-item nav-with-icon"> <span> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/uRGFKhYlFtQANtZm1kIrJzAV-DO-OpApHP5TdAQXXmWdcUA-3PxnDd0SZvbmM_ZoT7yJ_fbua6iJGEPf9loMgLvuCwS1fmpZNNl1wT1Fhv6eGEBRhb8=rw" alt="Policy Center" height="28" width="28"></span> <span> <a href="https://play.google.com/about/developer-content-policy/" class="nav-item-link nav-item-link--with-icon js-data-layer" data-category="Essentials - Resources - Navigation Header list" data-action="Click" data-label="Policy Center" target="_blank" rel="noreferrer noopener" >Policy 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more" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <h2 id="subnav-heading" class="callout-heading--links" >Play Academy</h2> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">Get online training, targeted for every stage of your business growth.</p> <a href="https://playacademy.withgoogle.com/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - Play Academy - Navigation Header list" data-action="Click" data-label="Learn more" target="_blank" rel="noreferrer noopener" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <a href="https://playacademy.withgoogle.com/"> <h2 id="subnav-heading" class="callout-heading--links" >Play Academy</h2> </a> </li> 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data-action="Click" data-label="Learn more" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <a href="/console/about/gamegenrereports/"> <h2 id="subnav-heading" class="callout-heading--links" >Insights</h2> </a> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">Find the most impactful reports and insights to drive your app growth.</p> <a href="/console/about/gamegenrereports/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - Insights - Navigation Header list" data-action="Click" data-label="Learn more" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <h2 id="subnav-heading" class="callout-heading--links" >Case studies</h2> </li> <div 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data-label="Learn more" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <h2 id="subnav-heading" class="callout-heading--links" >#WeArePlay</h2> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">Learn about the global community building amazing apps on Google Play.</p> <a href="/console/about/weareplay/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - WeArePlay - Navigation Header list" data-action="Click" data-label="Learn More" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <a href="/console/about/weareplay/"> <h2 id="subnav-heading" class="callout-heading--links" >#WeArePlay</h2> </a> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">Learn about the global community building amazing apps on Google Play.</p> <a href="/console/about/weareplay/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - WeArePlay - Navigation Header list" data-action="Click" data-label="Learn More" > Learn more </a> </div> </ul> </div> </div> </div> </div> </div> </li> <li id="programs-nav" class="navbar-item navbar-item-search has-chevron"> <button data-category="Internal Header link - Navigation bar" data-action="Click" data-label="Programs" aria-controls="programs-subnav" aria-haspopup="true" aria-label="Programs" class="navbar-subnav-trigger-home js-data-layer"> Programs <svg xmlns="http://www.w3.org/2000/svg" role="img" alt="Programs"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-chevron"></use> </svg> </button> <div class="navbar--second-tier" id="programs-subnav"> <div class="navbar--second-tier-wrapper"> <div class="navbar--second-tier-items-section"> <a class="navbar-logo-drawer only-visible-mobile" href="/console/about/"> <span class="navbar-logo--full only-visible-mobile"><img alt="Google Play" src="https://kstatic.googleusercontent.com/files/f337e8499384d4d1b1d87a7148fb23760ee71c387b5933c9aa3657ce04a6aa1bfb9aef5a7551a641e376ce638ec03145581a39866a8701a3809113f6fe6d50c9" height="36" width="173" class="logo-img"> </span> </a><h2 id="programs" class="navbar--second-tier-title subhead--regular only-visible-mobile" > <button aria-label="Programs" class="nav-back only-visible-mobile"> <svg xmlns="http://www.w3.org/2000/svg" role="img" alt="Programs"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-chevron"></use> </svg> </button> Programs</h2> <div class="navbar--second-tier-heading-section"> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-heading-links-col"> <ul> <li class="navbar--second-tier-column-title"> <h2 id="subnav-heading" class="callout-heading--title" >Get involved with programs designed to support the needs of all types of businesses.</h2> </li> <div class="navbar--second-tier-column-explore-content"> <p class="navbar--second-tier-links"> <span class="input-text"> <a href="/console/about/programs/" class="navbar-button js-data-layer" data-category="Programs - Navigation Header list" data-action="Click" data-label="Explore programs" > Explore programs </a> </span> </p> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-heading-links-col"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--title" >Get involved with programs designed to support the needs of all types of businesses.</h2></li> <div class="navbar--second-tier-column-explore-content"> <p class="navbar--second-tier-links"> <span class="input-text"> <a href="/console/about/programs/" class="navbar-button js-data-layer" data-category="Programs - 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data-label="Google Play Pass" aria-label="Google Play Pass" >Google Play Pass </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/googleplaypoints/" class="nav-item-link js-data-layer" data-category="Programs - For reaching new audiences - Navigation Header list" data-action="Click" data-label="Google Play Points" aria-label="Google Play Points" >Google Play Points </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--links" >For reaching new audiences</h2></li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/promotionalcontent/" class="nav-item-link js-data-layer" data-category="Programs - For reaching new audiences - Navigation Header list" data-action="Click" data-label="Promotional content" aria-label="Promotional content" >Promotional content </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/googleplaypass/" class="nav-item-link js-data-layer" data-category="Programs - For reaching new audiences - Navigation Header list" data-action="Click" data-label="Google Play Pass" aria-label="Google Play Pass" >Google Play Pass </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/googleplaypoints/" class="nav-item-link js-data-layer" data-category="Programs - For reaching new audiences - Navigation Header list" data-action="Click" data-label="Google Play Points" aria-label="Google Play Points" >Google Play Points </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title nav-with-icon"> <span><h2 id="subnav-heading" class="callout-heading--links" >For games</h2></span> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/indiegames/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Indie Games" aria-label="Indie Games" >Indie Games </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/highfidelitygames/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="High fidelity games" aria-label="High fidelity games" >High fidelity games </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/partnerprogram/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Google Play Partner Program for Games" aria-label="Google Play Partner Program for Games" >Google Play Partner Program for Games </a> </li> <li class="navbar--second-tier-item"> <a href="https://play.google/changethegame/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Change the game" target="_blank" rel="noreferrer noopener" aria-label="Change the game" >Change the game </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--links" >For games</h2></li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/indiegames/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Indie Games" aria-label="Indie Games" >Indie Games </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/highfidelitygames/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="High fidelity games" aria-label="High fidelity games" >High fidelity games </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/partnerprogram/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Google Play Partner Program for Games" aria-label="Google Play Partner Program for Games" >Google Play Partner Program for Games </a> </li> <li class="navbar--second-tier-item"> <a href="https://play.google/changethegame/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Change the game" target="_blank" rel="noreferrer noopener" aria-label="Change the game" >Change the game </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title nav-with-icon"> <span><h2 id="subnav-heading" class="callout-heading--links" >For childrens’ apps</h2></span> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/teacherapproved/" class="nav-item-link js-data-layer" data-category="Programs - For childrens’ apps - Navigation Header list" data-action="Click" data-label="Teacher approved" aria-label="Teacher approved" >Teacher approved </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--links" >For childrens’ apps</h2></li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/teacherapproved/" class="nav-item-link js-data-layer" data-category="Programs - For childrens’ apps - Navigation Header list" data-action="Click" data-label="Teacher approved" aria-label="Teacher approved" >Teacher approved </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title nav-with-icon"> <span><h2 id="subnav-heading" class="callout-heading--links" >For content and media apps</h2></span> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/mediaprogram/" class="nav-item-link js-data-layer" data-category="Programs - For content and media apps - Navigation Header list" data-action="Click" data-label="Media Experience Program" aria-label="Media Experience Program" >Media Experience Program </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--links" >For content and media apps</h2></li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/mediaprogram/" class="nav-item-link js-data-layer" data-category="Programs - For content and media apps - Navigation Header list" data-action="Click" data-label="Media Experience Program" aria-label="Media Experience Program" >Media Experience Program 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programs - Navigation Header list" data-action="Click" data-label="User Choice Billing Pilot" aria-label="User Choice Billing Pilot" >User Choice Billing Pilot </a> </li> </ul> </div> </div> </div> </div> </div> </li> <li id="play-console-nav" class="navbar-item navbar-item-search has-chevron"> <button data-category="Internal Header link - Navigation bar" data-action="Click" data-label="Play Console" aria-controls="play_console-subnav" aria-haspopup="true" aria-label="Play Console" class="navbar-subnav-trigger-home js-data-layer"> Play Console <svg xmlns="http://www.w3.org/2000/svg" role="img" alt="Play Console"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-chevron"></use> </svg> </button> <div class="navbar--second-tier" id="play-console-subnav"> <div class="navbar--second-tier-wrapper"> <div class="navbar--second-tier-items-section"> <a class="navbar-logo-drawer only-visible-mobile" href="/console/about/"> <span class="navbar-logo--full only-visible-mobile"><img 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only-visible-mobile navbar--second-tier-heading-links-col"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--title" >Learn about Play Console features and leverage our best practices.</h2></li> </ul> </div> </div> <div class="navbar--second-tier-links-section"> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title nav-with-icon"> <span class="only-visible-large"> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/MQBwaJf23BaWHEEaxGLAYckwaBBUe7QCboyA9fLxvpNZwDVKuMixW2uRXPaIhybfCOX3n5UWGXliRWtUGU9Pt_gAFJ7z5ZzekTlvLJuj41CDGw48zSc=rw" alt="Test" height="28" width="28"> </span> <span><h2 id="subnav-heading" class="callout-heading--links" >Test</h2></span> </li> <li class="navbar--second-tier-item"> <a href="/console/about/app-bundle-explorer/" class="nav-item-link js-data-layer" data-category="Play console - Test - Navigation Header list" data-action="Click" data-label="App bundle explorer" aria-label="App bundle explorer" >App bundle explorer </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/closed-testing/" class="nav-item-link js-data-layer" data-category="Play console - Test - Navigation Header list" data-action="Click" data-label="Closed testing" aria-label="Closed testing" >Closed testing </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/internalappsharing/" class="nav-item-link js-data-layer" data-category="Play console - Test - Navigation Header list" data-action="Click" data-label="Internal app sharing" aria-label="Internal app sharing" >Internal app sharing </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/internal-testing/" class="nav-item-link js-data-layer" data-category="Play console - Test - Navigation Header list" data-action="Click" data-label="Internal testing" aria-label="Internal testing" >Internal testing </a> </li> <li 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data-label="App bundle explorer" aria-label="App bundle explorer" >App bundle explorer </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/closed-testing/" class="nav-item-link js-data-layer" data-category="Play console - Test - Navigation Header list" data-action="Click" data-label="Closed testing" aria-label="Closed testing" >Closed testing </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/internalappsharing/" class="nav-item-link js-data-layer" data-category="Play console - Test - Navigation Header list" data-action="Click" data-label="Internal app sharing" aria-label="Internal app sharing" >Internal app sharing </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/internal-testing/" class="nav-item-link js-data-layer" data-category="Play console - Test - Navigation Header list" data-action="Click" data-label="Internal testing" aria-label="Internal testing" >Internal testing </a> </li> <li 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<span><h2 id="subnav-heading" class="callout-heading--links" >Release</h2></span> </li> <li class="navbar--second-tier-item"> <a href="/console/about/devicecatalog/" class="nav-item-link js-data-layer" data-category="Play console - Release- Navigation Header list" data-action="Click" data-label="Device catalog" aria-label="Device catalog" >Device catalog </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/app-integrity/" class="nav-item-link js-data-layer" data-category="Play console - Release- Navigation Header list" data-action="Click" data-label="Integrity and signing" aria-label="Integrity and signing" >Integrity and signing </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/pre-registration/" class="nav-item-link js-data-layer" data-category="Play console - Release- Navigation Header list" data-action="Click" data-label="Pre-registration" aria-label="Pre-registration" >Pre-registration </a> </li> <li class="navbar--second-tier-item"> <a 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class="callout-heading--links" >Release</h2></li> <li class="navbar--second-tier-item"> <a href="/console/about/devicecatalog/" class="nav-item-link js-data-layer" data-category="Play console - Release- Navigation Header list" data-action="Click" data-label="Device catalog" aria-label="Device catalog" >Device catalog </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/app-integrity/" class="nav-item-link js-data-layer" data-category="Play console - Release- Navigation Header list" data-action="Click" data-label="Integrity and signing" aria-label="Integrity and signing" >Integrity and signing </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/pre-registration/" class="nav-item-link js-data-layer" data-category="Play console - Release- Navigation Header list" data-action="Click" data-label="Pre-registration" aria-label="Pre-registration" >Pre-registration </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/production/" class="nav-item-link js-data-layer" data-category="Play console - Release- Navigation Header list" data-action="Click" data-label="Production" aria-label="Production" >Production </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/publishingoverview/" class="nav-item-link js-data-layer" data-category="Play console - Release- Navigation Header list" data-action="Click" data-label="Publishing overview" aria-label="Publishing overview" >Publishing overview </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/releasesoverview/" class="nav-item-link js-data-layer" data-category="Play console - Release- Navigation Header list" data-action="Click" data-label="Releases overview" aria-label="Releases overview" >Releases overview </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title nav-with-icon"> <span class="only-visible-large"> <img 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class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Deep links" aria-label="Deep links" >Deep links </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/storelistings/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Main store listing" aria-label="Main store listing" >Main store listing </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/playgamesservices/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Play Games Services" aria-label="Play Games Services" >Play Games Services </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/stats/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Statistics" aria-label="Statistics" >Statistics </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/store-listing-experiments/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Store listing experiments" aria-label="Store listing experiments" >Store listing experiments </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/translationservices/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Translation services" aria-label="Translation services" >Translation services </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--links" >Grow</h2></li> <li class="navbar--second-tier-item"> <a href="/console/about/acquisitionreporting/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Acquisition reporting" aria-label="Acquisition reporting" >Acquisition reporting </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/customstorelistings/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Customer store listings" aria-label="Custom store listings" >Custom store listings </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/deeplinks/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Deep links" aria-label="Deep links" >Deep links </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/storelistings/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Main store listing" aria-label="Main store listing" >Main store listing </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/playgamesservices/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Play Games Services" aria-label="Play Games Services" >Play Games Services </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/stats/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Statistics" aria-label="Statistics" >Statistics </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/store-listing-experiments/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Store listing experiments" aria-label="Store listing experiments" >Store listing experiments </a> </li> <li 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Header list" data-action="Click" data-label="Android Performance Tuner" aria-label="Android Performance Tuner" >Android Performance Tuner </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/vitals/" class="nav-item-link js-data-layer" data-category="Play console - Quality - Navigation Header list" data-action="Click" data-label="Android vitals" aria-label="Android vitals" >Android vitals </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/appsize/" class="nav-item-link js-data-layer" data-category="Play console - Quality - Navigation Header list" data-action="Click" data-label="App size" aria-label="App size" >App size </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/ratings/" class="nav-item-link js-data-layer" data-category="Play console - Quality - Navigation Header list" data-action="Click" data-label="Ratings" aria-label="Ratings" >Ratings </a> </li> <li class="navbar--second-tier-item"> <a 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Performance Tuner" >Android Performance Tuner </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/vitals/" class="nav-item-link js-data-layer" data-category="Play console - Quality - Navigation Header list" data-action="Click" data-label="Android vitals" aria-label="Android vitals" >Android vitals </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/appsize/" class="nav-item-link js-data-layer" data-category="Play console - Quality - Navigation Header list" data-action="Click" data-label="App size" aria-label="App size" >App size </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/ratings/" class="nav-item-link js-data-layer" data-category="Play console - Quality - Navigation Header list" data-action="Click" data-label="Ratings" aria-label="Ratings" >Ratings </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/reachanddevices/" class="nav-item-link js-data-layer" data-category="Play console - Quality - Navigation Header list" data-action="Click" data-label="Reach and devices" aria-label="Reach and devices" >Reach and devices </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/reviews/" class="nav-item-link js-data-layer" data-category="Play console - Quality - Navigation Header list" data-action="Click" data-label="Reviews" aria-label="Reviews" >Reviews </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title nav-with-icon"> <span class="only-visible-large"> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/IsHCIKtUHXrXDD68sO4cnqNm1Q5afauCVn-76C47fmXC0hstWlZnc_GyAv7kNZnRI6-24JlIdvb21fwuCo2QLMzsrCGrVrzOWSfoD1YPlByTVHgtFA=rw" alt="Monetize" height="28" width="28"> </span> <span><h2 id="subnav-heading" class="callout-heading--links" >Monetize</h2></span> </li> <li class="navbar--second-tier-item"> <a href="/console/about/in-appproductssetup/" class="nav-item-link js-data-layer" data-category="Play console - Monetize - Navigation Header list" data-action="Click" data-label="In-app products" aria-label="In-app products" >In-app products </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/price-experiments/" class="nav-item-link js-data-layer" data-category="Play console - Monetize - Navigation Header list" data-action="Click" data-label="Price experiments" aria-label="Price experiments" >Price experiments </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/strategic-guidance/" class="nav-item-link js-data-layer" data-category="Play console - Monetize - Navigation Header list" data-action="Click" data-label="Strategic guidance" aria-label="Strategic guidance" >Strategic guidance </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/subscriptionreporting/" class="nav-item-link js-data-layer" data-category="Play console - Monetize - Navigation Header list" data-action="Click" data-label="Subscription reporting" aria-label="Subscription reporting" >Subscription reporting </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/subscriptionsetup/" class="nav-item-link js-data-layer" data-category="Play console - Monetize - Navigation Header list" data-action="Click" data-label="Subscription setup" aria-label="Subscription setup" >Subscription setup </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--links" >Monetize</h2></li> <li class="navbar--second-tier-item"> <a href="/console/about/in-appproductssetup/" class="nav-item-link js-data-layer" data-category="Play console - Monetize - Navigation Header list" data-action="Click" data-label="In-app products" aria-label="In-app products" >In-app products </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/price-experiments/" class="nav-item-link js-data-layer" data-category="Play console - Monetize - Navigation Header list" data-action="Click" data-label="Price experiments" aria-label="Price experiments" >Price experiments </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/strategic-guidance/" class="nav-item-link js-data-layer" data-category="Play console - Monetize - Navigation Header list" data-action="Click" data-label="Strategic guidance" aria-label="Strategic guidance" >Strategic guidance </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/subscriptionreporting/" class="nav-item-link js-data-layer" data-category="Play console - Monetize - Navigation Header list" data-action="Click" data-label="Subscription reporting" aria-label="Subscription reporting" >Subscription reporting </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/subscriptionsetup/" class="nav-item-link js-data-layer" data-category="Play console - Monetize - Navigation Header list" data-action="Click" data-label="Subscription setup" aria-label="Subscription setup" >Subscription setup </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title nav-with-icon"> <span class="only-visible-large"> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/ZgKHCE7kF4aNXXXKw-FaBrTGmfJ6EDPGKsOEE7PHRDSaJlH-4s2bNgNBmc7T-TPSnRSWEnTEME5o2dBIkv3K89R-_61iRq6wd0qiFZkgmORXmizRPw=rw" alt="Manage" height="28" width="28"> </span> <span><h2 id="subnav-heading" class="callout-heading--links" >Manage</h2></span> </li> <li class="navbar--second-tier-item"> <a href="/console/about/policystatus/" class="nav-item-link js-data-layer" data-category="Play console - Manage - Navigation Header list" data-action="Click" data-label="Policy status" aria-label="Policy status" >Policy status </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/teamandusermanagement/" class="nav-item-link js-data-layer" data-category="Play console - Manage - Navigation Header list" data-action="Click" data-label="Team and user management" aria-label="Team and user management" >Team and user management </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--links" >Manage</h2></li> <li class="navbar--second-tier-item"> <a href="/console/about/policystatus/" class="nav-item-link js-data-layer" data-category="Play console - Manage - Navigation Header list" data-action="Click" data-label="Policy status" aria-label="Policy status" >Policy status </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/teamandusermanagement/" class="nav-item-link js-data-layer" data-category="Play console - Manage - Navigation Header list" data-action="Click" data-label="Team and user management" aria-label="Team and user management" >Team and user management </a> </li> </ul> </div> </div> </div> </div> </div> </li> </ul> <div class="navbar-cta--mobile only-visible-mobile"> <a href="https://play.google.com/console/android/app/" class="btn-primary js-console-btn js-data-layer" rel="noreferrer noopener" target="_blank" data-category="Body - Console CTA" data-action="Click" data-label="Go to Play Console" >Go to Play Console</a> </div> </nav> </div> <button class="navbar-close only-visible-mobile"> <svg class="search-svg" xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-close"></use> </svg> </button> <div class="navbar-rhs"> <section class="search search--toggle"> <button class="search__trigger" aria-label="search button"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-search"></use> </svg></button> <form action="/console/about/search-results/" method="get" class="search-form"> <label for="navbar-search" class="search-form__label"> <span class="search__back search-icon--before"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-arrow-forward-no-bg"></use> </svg> </span> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="search-icon--before" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-search"></use> </svg> <input type="search" name="search" id="navbar-search" placeholder="Search" class="search-form__input" data-search-error-message="Please enter valid entry"/> <button type="reset" class="search-icon--after"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-close"></use> </svg></button> </label> </form> </section> <div class="navbar-cta"> <a href="https://play.google.com/console/android/app/" class="btn-primary js-console-btn js-data-layer" rel="noreferrer noopener" target="_blank" data-category="Body - Console CTA" data-action="Click" data-label="Go to Play Console" >Go to Play Console</a> </div> </div> </div> </div> </header> <main id="a11y-main" class="monetize-play-commerce-section"> <section id="topic-hero-section" class="topic-section topic-hero-section"> <div class="topic-main-copy-wrapper topic-hero-copy-wrapper glue-grid gap-y-0"> <div class="topic-main-content-wrapper glue-grid__col--span-12 glue-grid__col--span-7-xl glue-mod-order-2 glue-mod-order-1-xl topic-hero-content-wrapper"> <h2 id="google-play-commerce" class="glue-headline glue-headline--headline-2 font-weight-bold topic-hero-heading glue-mod-spacer-4-bottom topic-text-primary" >Google Play Commerce</h2> <div class="topic-hero-description"> <p class="topic-font topic-text-secondary description-lg glue-mod-font-weight-regular glue-mod-spacer-2-bottom">A commerce platform to help you <strong>reach your monetization goals.</strong> Explore tools, features, and programs deeply integrated into Google Play - all built on top of our <strong>trusted and secure platform.</strong></p> <p class="topic-font topic-text-secondary description-lg glue-mod-font-weight-regular glue-mod-spacer-1-bottom">New to monetizing your app or game?</p> <p class="topic-font topic-text-secondary description-lg glue-mod-font-weight-regular"> <a href="#getting-started-section" data-label="Jump to get started" data-category="Google Play Commerce" data-action="click">Jump to get started</a> </p> </div> </div> <div class="topic-main-image-wrapper glue-grid__col--span-12 glue-grid__col--span-5-xl glue-mod-order-1 glue-mod-order-2-xl topic-hero-image-wrapper"> <img role="presentation" src="https://lh3.googleusercontent.com/RgkvemgKtCrzL6tngTwPaaHzfXK_nYstKhWzW5L2VFPu8mEQq2i7ckIaTGB0ntLgJFv0MMo53VHEdfSVP4PsxeJ-n9fzzoXi_iyY-z1aAXtpe1VLVg=s1000" > </div> </div> </section> <section id="latest-in-monetization-section" class="topic-section latest-in-monetization-section"> <div class="topic-main-copy-wrapper glue-grid gap-0"> <div class="topic-main-content-wrapper glue-grid__col--span-12"> <h3 id="latest-in-monetization" class="glue-headline glue-headline--headline-3 glue-mod-font-weight-medium glue-mod-spacer-4-top glue-mod-spacer-4-bottom heading-linkable" > <span class="text-span">Latest in monetization</span> <div class="heading-link-container"> <a class="heading-link" href="#latest-in-monetization" aria-label="Copy link to this section" data-tooltip-text="Copy link to this section" data-toast-text="Copied to clipboard"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24" viewBox="0 0 24 24" > <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-linkable"></use> </svg> </a> </div> </h3> </div> <div class="topic-main-cards-wrapper glue-grid__col--span-12"> <section class="topic-cards-section topic-cards-section"> <div class="topic-cards-wrapper"> <div class="topic-cards-container glue-grid gap-y-24"> <a href="https://goo.gle/4bcjVUH" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-6 glue-grid__col--span-6-md glue-grid__col--span-3-xl" target="_blank" rel="noreferrer noopener" > <div class="topic-card-item-container"> <div class="topic-card-image"> <picture class="topic-picture"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/ssl3bj0xarA10JZXcv3BbGB4TtXXBskyY29XxPhVNW_AbeEOnkNyjv693rH7SJofmOoWp4DgR73d_ITlRCO0vRntNXbXOqGpgvwqg6cph88DqQib60g=s870-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/ssl3bj0xarA10JZXcv3BbGB4TtXXBskyY29XxPhVNW_AbeEOnkNyjv693rH7SJofmOoWp4DgR73d_ITlRCO0vRntNXbXOqGpgvwqg6cph88DqQib60g=s870"> <img role="presentation" src="https://lh3.googleusercontent.com/ssl3bj0xarA10JZXcv3BbGB4TtXXBskyY29XxPhVNW_AbeEOnkNyjv693rH7SJofmOoWp4DgR73d_ITlRCO0vRntNXbXOqGpgvwqg6cph88DqQib60g=s870" class="topic-card-item-image"> </picture> </div> <div class="topic-card-content"> <h2 id="scale-and-optimize-your-business" class="topic-card-item-heading glue-mod-spacer-3-top topic-text-primary glue-body--large glue-mod-font-weight-medium font-optical-sizing-auto" >Scale and optimize your business</h2><p class="topic-card-item-description glue-mod-spacer-2-top topic-text-secondary">Optimize your pricing and subscriptions, and navigate the complexities of a global business.</p> </div> </div> <span class="btn-action-link glue-mod-spacer-3-top"> </span> </a> <a href="https://www.youtube.com/watch?v=JILMOPUIBiQ" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-6 glue-grid__col--span-6-md glue-grid__col--span-3-xl js-data-layer" data-category="Latest in monetization" data-action="click" data-label="Boost your revenue with Play Commerce" target="_blank" rel="noreferrer noopener" > <div class="topic-card-item-container"> <div class="topic-card-image"> <picture class="topic-picture"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/Cd3XE_eV5dHyE4TcbzFzvq9VwFioUaTNZd41-CGrpZO2RCkNMn_Frac_iH9Glco3FJhxTCgP7nOxNa-eEgw7ucE6uZn8rQ7yGcMEb1Qj8XM00hJJTcM=s870-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/Cd3XE_eV5dHyE4TcbzFzvq9VwFioUaTNZd41-CGrpZO2RCkNMn_Frac_iH9Glco3FJhxTCgP7nOxNa-eEgw7ucE6uZn8rQ7yGcMEb1Qj8XM00hJJTcM=s870"> <img role="presentation" src="https://lh3.googleusercontent.com/Cd3XE_eV5dHyE4TcbzFzvq9VwFioUaTNZd41-CGrpZO2RCkNMn_Frac_iH9Glco3FJhxTCgP7nOxNa-eEgw7ucE6uZn8rQ7yGcMEb1Qj8XM00hJJTcM=s870" class="topic-card-item-image"> </picture> </div> <div class="topic-card-content"> <h2 id="boost-your-revenue-with-play-commerce" class="topic-card-item-heading glue-mod-spacer-3-top topic-text-primary glue-body--large glue-mod-font-weight-medium font-optical-sizing-auto" >Boost your revenue with Play Commerce</h2><p class="topic-card-item-description glue-mod-spacer-2-top topic-text-secondary">Discover the latest monetization tools and features.</p> </div> </div> </a> <a href="https://android-developers.googleblog.com/2023/05/price-experiments-in-play-console.html" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-6 glue-grid__col--span-6-md glue-grid__col--span-3-xl js-data-layer" data-category="Latest in monetization" data-action="click" data-label="Run price experiments for in-app products" target="_blank" rel="noreferrer noopener" > <div class="topic-card-item-container"> <div class="topic-card-image"> <picture class="topic-picture"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/wsS9ZMP2d7ZfuTD1viz45uQXsXM9aMu_OXQ-srbAdAopgRKIPBF_qhwI-goDM27j9906pYowD2iz1uqz2t_Wt1OvwJ71uzt8ooUYZpMliVlPvzFgFXQ=s870-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/wsS9ZMP2d7ZfuTD1viz45uQXsXM9aMu_OXQ-srbAdAopgRKIPBF_qhwI-goDM27j9906pYowD2iz1uqz2t_Wt1OvwJ71uzt8ooUYZpMliVlPvzFgFXQ=s870"> <img role="presentation" src="https://lh3.googleusercontent.com/wsS9ZMP2d7ZfuTD1viz45uQXsXM9aMu_OXQ-srbAdAopgRKIPBF_qhwI-goDM27j9906pYowD2iz1uqz2t_Wt1OvwJ71uzt8ooUYZpMliVlPvzFgFXQ=s870" class="topic-card-item-image"> </picture> </div> <div class="topic-card-content"> <h2 id="run-price-experiments-for-in-app-products" class="topic-card-item-heading glue-mod-spacer-3-top topic-text-primary glue-body--large glue-mod-font-weight-medium font-optical-sizing-auto" >Run price experiments for in-app products</h2><p class="topic-card-item-description glue-mod-spacer-2-top topic-text-secondary">Test price points and optimize for local purchasing power at scale, right from Play Console.</p> </div> </div> </a> <a href="https://www.youtube.com/watch?v=q1KnEdFsN7s&t=2s" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-6 glue-grid__col--span-6-md glue-grid__col--span-3-xl js-data-layer" data-category="Latest in monetization" data-action="click" data-label="Selling subscriptions on Google Play" target="_blank" rel="noreferrer noopener" > <div class="topic-card-item-container"> <div class="topic-card-image"> <picture class="topic-picture"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/FVdgbGbAF2DCA2nN_j_mc1RHc0sxBoqwraCy1UjWkn1RXLj21_woGR7G85NZK5kcFgjzJwOppF_cF_7QMZyNHEJGTSinrkfd0Kfd6HvxsNJgD7kABMo=s870-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/FVdgbGbAF2DCA2nN_j_mc1RHc0sxBoqwraCy1UjWkn1RXLj21_woGR7G85NZK5kcFgjzJwOppF_cF_7QMZyNHEJGTSinrkfd0Kfd6HvxsNJgD7kABMo=s870"> <img role="presentation" src="https://lh3.googleusercontent.com/FVdgbGbAF2DCA2nN_j_mc1RHc0sxBoqwraCy1UjWkn1RXLj21_woGR7G85NZK5kcFgjzJwOppF_cF_7QMZyNHEJGTSinrkfd0Kfd6HvxsNJgD7kABMo=s870" class="topic-card-item-image"> </picture> </div> <div class="topic-card-content"> <h2 id="selling-subscriptions-on-google-play" class="topic-card-item-heading glue-mod-spacer-3-top topic-text-primary glue-body--large glue-mod-font-weight-medium font-optical-sizing-auto" >Selling subscriptions on Google Play</h2><p class="topic-card-item-description glue-mod-spacer-2-top topic-text-secondary">Learn about the subscription capabilities giving you more flexibility and control for growing and retaining subscribers.</p> </div> </div> </a> </div> </div> </section> </div> </div> </section> <section id="scale-business-section" class="topic-section scale-business-section"> <div class="topic-main-copy-wrapper glue-grid gap-0"> <div class="topic-main-content-wrapper glue-grid__col--span-12"> <h3 id="monetize-your-app-or-game-in-190-markets-with" class="glue-headline glue-headline--headline-3 glue-mod-font-weight-medium glue-mod-spacer-4-bottom heading-linkable heading-linkable" > <span class="text-span">Monetize your app or game in 190+ markets with:</span> <div class="heading-link-container"> <a class="heading-link" href="#monetize-your-app-or-game-in-190-markets-with" aria-label="Copy link to this section" data-tooltip-text="Copy link to this section" data-toast-text="Copied to clipboard"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24" viewBox="0 0 24 24" > <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-linkable"></use> </svg> </a> </div> </h3> </div> <div class="topic-main-cards-wrapper glue-grid__col--span-12"> <section class="topic-cards-section topic-cards-section"> <div class="topic-cards-wrapper"> <div class="topic-cards-container glue-grid"> <a href="#" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-3-md topic-jumplink js-data-layer" data-category="Buyer access" data-action="click" data-label="Jump to Buyer access section" data-smooth-scroll-id="buyer-access-section" > <div class="topic-card-item-container"> <div class="topic-card-image"> <img role="presentation" src="https://lh3.googleusercontent.com/Uwhmeo4QZuEkkRQYSI4h1XkQTHQyYeqS5ex8a57tkidNfvqByqy1EdykTG5-HaCnBsgksjtihjzB6YCE6ssb8wT64Zjns4UU5i-x5rBLDNrEFqjGj3cz=s870" class="topic-card-item-image"> </div> <div class="topic-card-content"> <h2 id="buyer-access" class="topic-card-item-heading glue-mod-spacer-3-top glue-headline glue-headline--headline-4 glue-mod-text-center" >Buyer access</h2> </div> </div> </a> <a href="#" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-3-md topic-jumplink js-data-layer" data-category="Monetization tools" data-action="click" data-label="Jumo to Monetization tools section" data-smooth-scroll-id="monetization-tools-section" > <div class="topic-card-item-container"> <div class="topic-card-image"> <img role="presentation" src="https://lh3.googleusercontent.com/ttckc5UVGgRU2_Jyps54cnHT_CGXLxK5yj00HBgc1wVuBnF-tLNEUh7FVbiECF_rdSAmAXll3YNMENbM-HdUV4rRcS4i9U28LP5zsY4EUK52MrDiTn6a=s870" class="topic-card-item-image"> </div> <div class="topic-card-content"> <h2 id="monetization-tools" class="topic-card-item-heading glue-mod-spacer-3-top glue-headline glue-headline--headline-4 glue-mod-text-center" >Monetization tools</h2> </div> </div> </a> <a href="#" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-3-md topic-jumplink js-data-layer" data-category="Tax & compliance support" data-action="click" data-label="Jump to Tax & compliance support section" data-smooth-scroll-id="tax-compliance-section" > <div class="topic-card-item-container"> <div class="topic-card-image"> <img role="presentation" src="https://lh3.googleusercontent.com/Vkew2hNo7UzE7qw3O6LNudvPkW9OauEh_h2os8v5OeZ70W4mWh2F5RsKhyQSoKHpUw-ZTIUUQnJBFKGjeACqbJ6GZgmFv9_svCwOh4rt4KtBXjYFfg=s870" class="topic-card-item-image"> </div> <div class="topic-card-content"> <h2 id="tax-compliance-support" class="topic-card-item-heading glue-mod-spacer-3-top glue-headline glue-headline--headline-4 glue-mod-text-center" >Tax & compliance support</h2> </div> </div> </a> <a href="#" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-3-md topic-jumplink js-data-layer" data-category="Trusted & secure purchases" data-action="click" data-label="Jump to Trusted & secure purchases section" data-smooth-scroll-id="secure-purchase-experience-section" > <div class="topic-card-item-container"> <div class="topic-card-image"> <img role="presentation" src="https://lh3.googleusercontent.com/mlreZABG4GPL0H1qHXtZcIOMbL9G0H6i_45RXWC-9eGIMdCPFWohQIUZfIjoPX2gEeUCUzwQPE77ZyPX2P1ADhZasi9VZknsSNMjTih6RkxGovRtp-4=s870" class="topic-card-item-image"> </div> <div class="topic-card-content"> <h2 id="trusted-secure-purchases" class="topic-card-item-heading glue-mod-spacer-3-top glue-headline glue-headline--headline-4 glue-mod-text-center" >Trusted & secure purchases</h2> </div> </div> </a> </div> </div> </section> </div> </div> </section> <section id="buyer-access-section" class="topic-section buyer-access-section"> <div class="topic-main-copy-wrapper glue-grid gap-0-sm"> <div class="topic-main-content-wrapper glue-grid__col--span-4 glue-grid__col--span-4-md glue-grid__col--span-4-xl"> <img role="presentation" src="https://lh3.googleusercontent.com/qp3SgE7xdtjqDYTPMYxlePeKYzcJS7VdnOitsorlOHjer2Ka8g05ZX0hMtQTboUi4HqMrm5a-Cov7COOY92emYrDW24REpM20_tz8iUVrAVVBzoF2_o=s1000" class="topic-header-image"> <h3 id="buyer-access" class="glue-headline glue-headline--headline-3 glue-mod-font-weight-medium glue-mod-spacer-4-top glue-mod-spacer-4-bottom heading-linkable" > <span class="text-span">Buyer access</span> <div class="heading-link-container"> <a class="heading-link" href="#buyer-access" aria-label="Copy link to this section" data-tooltip-text="Copy link to this section" data-toast-text="Copied to clipboard"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24" viewBox="0 0 24 24" > <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-linkable"></use> </svg> </a> </div> </h3> <p class="glue-headline glue-headline--headline-5 glue-mod-spacer-3-bottom">Connect with hundreds of millions of buyers worldwide.</p> <p class="glue-headline glue-headline--headline-5"><strong>Our extensive payment method library</strong> also enables local payment methods like eWallets and offline payment methods such as cash.</p> <div class="glue-mod-spacer-4-top"> <a href="https://support.google.com/googleplay/answer/2651410" class="glue-button glue-button--medium-emphasis topic-button js-data-layer" data-category="Buyer access" data-action="click" data-label="Learn more" target="_blank" rel="noreferrer noopener" > Learn more </a> </div> </div> <div class="glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-xl"></div> <div class="topic-main-cards-wrapper glue-grid__col--span-7 glue-grid__col--span-7-md glue-grid__col--span-6-xl"> <section class="topic-cards-section topic-cards-section"> <div class="topic-cards-wrapper glue-grid gap-0 glue-grid__col--span-12 glue-grid__col--span-12-md"> <div class="topic-cards-container glue-grid gap-y-24 glue-grid__col--span-12"> <div class="topic-card-item-wrapper hover-shadow glue-grid__col--span-6 glue-grid__col--span-3-xl"> <div class="topic-card-item-container"> <div class="topic-card-image"> <img role="presentation" src="https://lh3.googleusercontent.com/vmZxww12iv9V6rhFp21OVmYeyk-D33u2ZP5NKc1BeHH71kbXUE2li6I_fCR788MQ9hB49e8BJnJlQf7WmtnlEnCJwseXL0jIDAJn983dyhvKiqw92DU=s870" class="topic-card-item-image card-img-1"> </div> <div class="topic-card-content"> <h2 id="190" class="topic-card-item-heading glue-mod-spacer-3-top glue-headline glue-headline--headline-1 glue-mod-font-weight-medium glue-mod-text-center" >190+</h2><p class="topic-card-item-description glue-mod-spacer-2-top topic-text-secondary glue-mod-text-center">markets with credit or debit cards.</p> </div> </div> </div> <div class="topic-card-item-wrapper hover-shadow glue-grid__col--span-6 glue-grid__col--span-3-xl"> <div class="topic-card-item-container"> <div class="topic-card-image"> <img role="presentation" src="https://lh3.googleusercontent.com/B_lMbnaFwlerOjDsrlGJov_7UzEvCUMHUACGr_vJ7-5PxAnRyK5mZx1c8a5W3n450FXbC0MXpYx3D0lddaaPlIchRxwznaXJXctLv0V-K-YqjDfmqAg=s870" class="topic-card-item-image card-img-2"> </div> <div class="topic-card-content"> <h2 id="165" class="topic-card-item-heading glue-mod-spacer-3-top glue-headline glue-headline--headline-1 glue-mod-font-weight-medium glue-mod-text-center" >165+</h2><p class="topic-card-item-description glue-mod-spacer-2-top topic-text-secondary glue-mod-text-center">direct carrier billing options in 60+ markets, covering 1B+ active devices.</p> </div> </div> </div> <div class="topic-card-item-wrapper hover-shadow glue-grid__col--span-6 glue-grid__col--span-3-xl"> <div class="topic-card-item-container"> <div class="topic-card-image"> <img role="presentation" src="https://lh3.googleusercontent.com/pnM4I3DlAUA_twLmMWow1pwLcKMJKAr7EHpSbDl69lk4DkoSx1WYa4Wwm0Ho0b4phWSeNdOqcWINJdzrrfLY2IvvtAxDz_zH9wuMUFlRbp0K4BynOcY=s870" class="topic-card-item-image card-img-3"> </div> <div class="topic-card-content"> <h2 id="12m" class="topic-card-item-heading glue-mod-spacer-3-top glue-headline glue-headline--headline-1 glue-mod-font-weight-medium glue-mod-text-center" >1.2M</h2><p class="topic-card-item-description glue-mod-spacer-2-top topic-text-secondary glue-mod-text-center">locations to buy gift cards or top up Play balances across 30 markets.</p> </div> </div> </div> <div class="topic-card-item-wrapper hover-shadow glue-grid__col--span-6 glue-grid__col--span-3-xl"> <div class="topic-card-item-container"> <div class="topic-card-image"> <img role="presentation" src="https://lh3.googleusercontent.com/5IZTIgdABnpzPs4QfvFTJf2oe0pk0LVCVs1h8VJb_qD3ydpGYSM23h2G_ufj0TbmBybroOcw_w3q3VOC4BkoYwi2ekVzCWu5MYUMx67XmxA2kuXBsjE=s870" class="topic-card-item-image card-img-4"> </div> <div class="topic-card-content"> <h2 id="300" class="topic-card-item-heading glue-mod-spacer-3-top glue-headline glue-headline--headline-1 glue-mod-font-weight-medium glue-mod-text-center" >300+</h2><p class="topic-card-item-description glue-mod-spacer-2-top topic-text-secondary glue-mod-text-center">local payment methods in 60+ markets.</p> </div> </div> </div> </div> </div> </section> </div> </div> </section> <section id="monetization-tools-section" class="topic-section monetization-tools-section"> <div class="topic-main-copy-wrapper glue-grid gap-0-sm"> <div class="topic-main-content-wrapper glue-grid__col--span-12 glue-grid__col--span-12-md glue-grid__col--span-4-xl"> <img role="presentation" src="https://lh3.googleusercontent.com/oFvvwCExxrUTqxSlup_cVhezi4ioAIsBpZ--kO1ys2F4ZuZL7B-WF5ra_4BlG4TrQIFtRAVZ1X2hva4uTAW5p6HzBVI58Io_gL7AnkrnSdXcLSPL4-s=s1000" class="topic-header-image"> <h3 id="monetization-tools" class="glue-headline glue-headline--headline-3 glue-mod-font-weight-medium glue-mod-spacer-4-top glue-mod-spacer-4-bottom heading-linkable" > <span class="text-span">Monetization tools</span> <div class="heading-link-container"> <a class="heading-link" href="#monetization-tools" aria-label="Copy link to this section" data-tooltip-text="Copy link to this section" data-toast-text="Copied to clipboard"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24" viewBox="0 0 24 24" > <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-linkable"></use> </svg> </a> </div> </h3> <p class="glue-headline glue-headline--headline-5 glue-mod-spacer-2-bottom">Optimize your monetization strategy with tools to increase buyer conversion, engagement, retention and more.</p> </div> <div class="topic-main-cards-wrapper glue-grid__col--span-12 glue-grid__col--span-12-md glue-grid__col--span-8-xl"> <section class="topic-cards-section topic-cards-section"> <div class="topic-cards-wrapper glue-grid gap-0 glue-grid__col--span-12 glue-grid__col--span-9-xl"> <div class="topic-cards-container glue-grid gap-y-24 glue-grid__col--span-12"> <a href="/console/about/strategic-guidance/" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-6 glue-grid__col--span-6-md glue-grid__col--span-3-xl js-data-layer" data-category="Monetization Tools" data-action="Learn more - click" data-label="Strategic Guidance" > <div class="topic-card-item-container"> <div class="topic-card-image"> <picture class="topic-picture"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/auE3olyKZQ7WCoSMiU1j2IqAoKkYjts0xcmz95r2UeDauXii7t9VbevoBs6p8CIk9nTEG4FaCwfpUOXhmAxf0cQBe8FG-R2iQRVYerVI4FEy6gFKa70=s870-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/auE3olyKZQ7WCoSMiU1j2IqAoKkYjts0xcmz95r2UeDauXii7t9VbevoBs6p8CIk9nTEG4FaCwfpUOXhmAxf0cQBe8FG-R2iQRVYerVI4FEy6gFKa70=s870"> <img role="presentation" src="https://lh3.googleusercontent.com/auE3olyKZQ7WCoSMiU1j2IqAoKkYjts0xcmz95r2UeDauXii7t9VbevoBs6p8CIk9nTEG4FaCwfpUOXhmAxf0cQBe8FG-R2iQRVYerVI4FEy6gFKa70=s870" class="topic-card-item-image"> </picture> </div> <div class="topic-card-content"> <h2 id="strategic-guidance" class="topic-card-item-heading glue-mod-spacer-3-top topic-text-primary glue-body--large glue-mod-font-weight-medium font-optical-sizing-auto" >Strategic guidance</h2><p class="topic-card-item-description glue-mod-spacer-2-top topic-text-secondary">Get monetization insights and metric-driven guidance to grow your game’s revenue.</p> </div> </div> <span class="btn-action-link glue-mod-spacer-3-top">Learn more <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="rtl-mirror" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#cta-arrow"></use> </svg> </span> </a> <a href="/console/about/price-experiments/" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-6 glue-grid__col--span-6-md glue-grid__col--span-3-xl js-data-layer" data-category="Monetization Tools" data-action="Learn more - click" data-label="Price experiments" > <div class="topic-card-item-container"> <div class="topic-card-image"> <picture class="topic-picture"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/SPPgoNNKRZ-3IMJmiS_r1Uz-xGrXpDyKCbscXggQEeU8RiooUWZeCVRH1QW8OgK6v9H_cDDfTesa2IuBFEzVN9MclfsEG7fw_h2I6QBUpqmNc--j2vYk=s870-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/SPPgoNNKRZ-3IMJmiS_r1Uz-xGrXpDyKCbscXggQEeU8RiooUWZeCVRH1QW8OgK6v9H_cDDfTesa2IuBFEzVN9MclfsEG7fw_h2I6QBUpqmNc--j2vYk=s870"> <img role="presentation" src="https://lh3.googleusercontent.com/SPPgoNNKRZ-3IMJmiS_r1Uz-xGrXpDyKCbscXggQEeU8RiooUWZeCVRH1QW8OgK6v9H_cDDfTesa2IuBFEzVN9MclfsEG7fw_h2I6QBUpqmNc--j2vYk=s870" class="topic-card-item-image"> </picture> </div> <div class="topic-card-content"> <h2 id="price-experiments" class="topic-card-item-heading glue-mod-spacer-3-top topic-text-primary glue-body--large glue-mod-font-weight-medium font-optical-sizing-auto" >Price experiments</h2><p class="topic-card-item-description glue-mod-spacer-2-top topic-text-secondary">Test pricing and adapt to local purchasing power at scale.</p> </div> </div> <span class="btn-action-link glue-mod-spacer-3-top">Learn more <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="rtl-mirror" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#cta-arrow"></use> </svg> </span> </a> <a href="/console/about/subscriptionreporting/" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-6 glue-grid__col--span-6-md glue-grid__col--span-3-xl js-data-layer" data-category="Monetization Tools" data-action="Learn more - click" data-label="Subscription reports" > <div class="topic-card-item-container"> <div class="topic-card-image"> <picture class="topic-picture"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/PrVRZf_RXEQSViWl_cxY8VfKdp_FpRMkgURAQfqHNTCx6aiVEEuze5eQVz3kCFUKYWpf9l65eiUeB3DoSCERie0n-Tzz56vGX0paLRdJ8LLi2YTGaEY=s870-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/PrVRZf_RXEQSViWl_cxY8VfKdp_FpRMkgURAQfqHNTCx6aiVEEuze5eQVz3kCFUKYWpf9l65eiUeB3DoSCERie0n-Tzz56vGX0paLRdJ8LLi2YTGaEY=s870"> <img role="presentation" src="https://lh3.googleusercontent.com/PrVRZf_RXEQSViWl_cxY8VfKdp_FpRMkgURAQfqHNTCx6aiVEEuze5eQVz3kCFUKYWpf9l65eiUeB3DoSCERie0n-Tzz56vGX0paLRdJ8LLi2YTGaEY=s870" class="topic-card-item-image"> </picture> </div> <div class="topic-card-content"> <h2 id="subscription-reports" class="topic-card-item-heading glue-mod-spacer-3-top topic-text-primary glue-body--large glue-mod-font-weight-medium font-optical-sizing-auto" >Subscription reports</h2><p class="topic-card-item-description glue-mod-spacer-2-top topic-text-secondary">Get in-depth analysis of key metrics for your subscription business.</p> </div> </div> <span class="btn-action-link glue-mod-spacer-3-top">Learn more <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="rtl-mirror" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#cta-arrow"></use> </svg> </span> </a> </div> </div> </section> </div> </div> </section> <section id="user-monetization-support-section" class="topic-section user-monetization-support-section"> <div class="topic-main-copy-wrapper"> <div class="topic-main-content-wrapper"> <h3 id="get-support-across-the-monetization-lifecycle" class="glue-headline glue-headline--headline-3 glue-mod-font-weight-medium glue-mod-spacer-4-top glue-mod-spacer-4-bottom heading-linkable" > <span class="text-span">Get support across the monetization lifecycle</span> <div class="heading-link-container"> <a class="heading-link" href="#get-support-across-the-monetization-lifecycle" aria-label="Copy link to this section" data-tooltip-text="Copy link to this section" data-toast-text="Copied to clipboard"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24" viewBox="0 0 24 24" > <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-linkable"></use> </svg> </a> </div> </h3> </div> <div class="topic-tabset-wrapper"> <div class="glue-tabpanels glue-tabpanels--centeredtabs topic-tabset topic-tabpanel-responsive" data-glue-tabpanels="tabs-icons"> <ul class="glue-tabpanels__page-list" role="tablist"> <li role="presentation"> <a href="#tab-topic-1" aria-label="tab-topic-1"> <img role="presentation" src="https://lh3.googleusercontent.com/hesRnTiQhyEKpRTHTQNScTzgNwHhPsho_WHap2Rpvi-2VDbBVGLj86dKJJRomtJJiu1uYIkkebePQc1UICDh2BsIHgTGVtfrBJr0TXTvpdqS5OhyxNQ=s1000" class="topic-tabset-title-image"> Acquisition / Conversion </a> </li> <li role="presentation"> <a href="#tab-topic-2" aria-label="tab-topic-2"> <img role="presentation" src="https://lh3.googleusercontent.com/tJcQR59V8PVAbW05HWaj6S84FqsHRNpiLVXbcNMbboTuEvQxnQmB8RkIPHE_80v1T2pQSojFr0ChrAa07CbnR95EQqqrHSw-fLbWaknuUVDVwwo0xTA=s1000" class="topic-tabset-title-image"> Engagement / Retention </a> </li> <li role="presentation"> <a href="#tab-topic-3" aria-label="tab-topic-3"> <img role="presentation" src="https://lh3.googleusercontent.com/HtCsUfZMv1GSLfqBqYZ7MiyBviWgSUZSlzZTAY4IGUN18bIYbIm1bTwpQktixHeUEioPjj0GVOrlU0gAQAfYM2eqxlzCnKeQ3cSRHOAeNut73Ognew=s1000" class="topic-tabset-title-image"> Insights / Growth </a> </li> </ul> <div class="glue-tabpanels__panel-list"> <div id="tab-topic-1"> <div class="glue-tabpanels__panel-title"> <h2> <img role="presentation" src="https://lh3.googleusercontent.com/hesRnTiQhyEKpRTHTQNScTzgNwHhPsho_WHap2Rpvi-2VDbBVGLj86dKJJRomtJJiu1uYIkkebePQc1UICDh2BsIHgTGVtfrBJr0TXTvpdqS5OhyxNQ=s1000" class="topic-tabset-title-image"> Acquisition / Conversion </h2> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/console/about/static/imgs/console-icons.svg#expand-more"></use> </svg> </div> <div id="tab-topic-1-content" class="glue-tabpanels__panel-content"> <div class="topic-tabset-grid"> <div class="topic-tabset-grid-col"> <a href="https://developer.android.com/google/play/billing/subscriptions#upgrade-free-trial" class="topic-tabset-link js-data-layer" data-category="Acquisition / Conversion" data-action="click" data-label="Free trials & intro pricing" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/sJB9zGCa0SOTelyMWmjUr-yaByOnhUe59s_QI9YGBmhYKlAnMl-h9q0lhcoFDoDwFj6Wxa0KmrHycqg-V8hCiqWVNV7Zfh0Un5_ZSh2Hg7bDSaXaCd8=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Free trials & intro pricing</h3> </a> </div> <div class="topic-tabset-grid-col"> <a href="https://support.google.com/googleplay/android-developer/answer/6334373?hl=en#zippy=" class="topic-tabset-link js-data-layer" data-category="Acquisition / Conversion" data-action="click" data-label="Local pricing" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/ht-uwdc9yEUPYmF8kd54pb-F10y9hwnW9pAe1PI7eFg1N5odnV1U0BLJ4VwGtAw4gnv8vL8qIsQYJ4iZ3bVW4Jh-_Y0fZuwEQR46ADDwwPK5dyt43dW0=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Local pricing</h3> </a> </div> <div class="topic-tabset-grid-col"> <a href="https://developer.android.com/google/play/billing/subscriptions#promote" class="topic-tabset-link js-data-layer" data-category="Acquisition / Conversion" data-action="click" data-label="Offers and promo codes" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/KQ17gEts6RYmi-nbO8P8HbpNmR7hZGM-wHZGJF5TzburozgPFujE9rwe3fwIspFfN44PQg0X9hZmIIFMb6L0cGFDLHkS2FDfGrmKxExm6jgJzcJrWPk=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Offers and promo codes</h3> </a> </div> <div class="topic-tabset-grid-col"> <a href="https://developer.android.com/google/play/billing/subscriptions#prepaid-plans" class="topic-tabset-link js-data-layer" data-category="Acquisition / Conversion" data-action="click" data-label="Prepaid plans" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/BJ4Hh-EqzkWmYbyAFeXsqzzUCESfRTxDwietCQh8MXtKsdeFk7h0QQEqHjylWKWzT_PMbgSyoPxlLBngVogrx6JP3Bm60Lf5OK9S2sCVA97gbrG6ZQ=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Prepaid plans</h3> </a> </div> <div class="topic-tabset-grid-col"> <a href="https://developer.android.com/google/play/billing/subscriptions" class="topic-tabset-link js-data-layer" data-category="Acquisition / Conversion" data-action="click" data-label="Subscriptions" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://kstatic.googleusercontent.com/files/fda5b6068adc281c071c10e02647cca4729af4ebdbcc96579e3e1b32a35222de92dd8cd8d777c5e1e8e643b8cb0ff58554ecc6e72d354ed9a4704cb7dcbabe09" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Subscriptions</h3> </a> </div> </div> </div> </div> <div id="tab-topic-2"> <div class="glue-tabpanels__panel-title"> <h2> <img role="presentation" src="https://lh3.googleusercontent.com/tJcQR59V8PVAbW05HWaj6S84FqsHRNpiLVXbcNMbboTuEvQxnQmB8RkIPHE_80v1T2pQSojFr0ChrAa07CbnR95EQqqrHSw-fLbWaknuUVDVwwo0xTA=s1000" class="topic-tabset-title-image"> Engagement / Retention </h2> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/console/about/static/imgs/console-icons.svg#expand-more"></use> </svg> </div> <div id="tab-topic-2-content" class="glue-tabpanels__panel-content"> <div class="topic-tabset-grid"> <div class="topic-tabset-grid-col"> <a href="https://developer.android.com/google/play/billing/subscriptions#payment-declines" class="topic-tabset-link js-data-layer" data-category="Engagement / Retention" data-action="click" data-label="Grace period & account hold" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/_N3mOsUKjkwrG0bJrm-fBHXWwCyBHkBvFt4KBa_sbqMx7CeJi819E34Whvk1xjwULlKtGqE_6C3gSnmoa5WTLwPqK-_arZdqf_5fHciGxR3HVEOHaUs=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Grace period & account hold</h3> </a> </div> <div class="topic-tabset-grid-col"> <a href="https://developer.android.com/google/play/billing/subscriptions#in-app-messaging" class="topic-tabset-link js-data-layer" data-category="Engagement / Retention" data-action="click" data-label="In-app messaging" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/cnha-QG0dZDA-HGQtHRW-TC772BIajweujOnuW8bBG_XsVxYKXixkUNjCsCNDLGAp3F6MaaXPVrCHz831gADc3c5oYvUbP7OT7H0H3uHQJliS0D5PXk=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">In-app messaging</h3> </a> </div> <div class="topic-tabset-grid-col"> <a href="https://support.google.com/googleplay/answer/11534416?hl=en" class="topic-tabset-link js-data-layer" data-category="Engagement / Retention" data-action="click" data-label="Quests" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/LNI1JyApdzWGkGpEpAwDQrBwJPXdrRS47usrj4Vq3foLRD52x8p_NaTNdfU17w-Lz1w2C7MB0O_iPoUW-9se782OSYg_ASyVOUTVgz5hrn1OTzrytAA=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Quests</h3> </a> </div> <div class="topic-tabset-grid-col"> <a href="https://developer.android.com/google/play/billing/getting-ready#configure-rtdn" class="topic-tabset-link js-data-layer" data-category="Engagement / Retention" data-action="click" data-label="Real-time developer notifications" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/Wb-yxTiQWPtlxQWpklitS0StP1wjwEdsL5segdLfvRfysYByruGCUne3Z3ZKw595QjSNen9Rc4i3V8kG4NTjgnwmgM6jC-1tlXmDpz_bWQ6cnapSp0g=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Real-time developer notifications</h3> </a> </div> <div class="topic-tabset-grid-col"> <a href="https://support.google.com/googleplay/android-developer/answer/140504?hl=en#zippy=%2Ccreate-a-new-subscription" class="topic-tabset-link js-data-layer" data-category="Engagement / Retention" data-action="click" data-label="Subscription benefits" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/TbciEotQhvnTJY35OkvB2pWImaTI8ZZ1jvNIkigjfLPI-e4kdC7GV8uNP_HRzCarqPXvd5ORCBTzD5L4c9Z2v3VMfFPjhTgIv7GuGWBxW_Fc-9RuRg=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Subscription benefits</h3> </a> </div> <div class="topic-tabset-grid-col"> <a href="https://developer.android.com/google/play/billing/subscriptions#defer" class="topic-tabset-link js-data-layer" data-category="Engagement / Retention" data-action="click" data-label="Subscription deferred billing" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/_MLPkj4Rzx9S77gXS0cQ3N8Mc4e5L4Kd_fVBDVdwpyIfGWdtSYTs6Hbq4uxLtD33LN6IJzdObX_dnWDi7wrwkTDZpZwwkQhQEZuLfc5H4DRqCUgz4Q0U=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Subscription deferred billing</h3> </a> </div> <div class="topic-tabset-grid-col"> <a href="https://developer.android.com/google/play/billing/subscriptions#before-in-store" class="topic-tabset-link js-data-layer" data-category="Engagement / Retention" data-action="click" data-label="Subscription resubscribe" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/9Q7w6ZYZZyuXyMhlvldJRfV0Drvrxb3LrqUm-Wq6csTJwSoC6Fdry8mrCuwman1dWS2cm7VpUl15efXt5opJwKmzM5XKNLIauMrOykOhlQ_GnNt0aGM=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Subscription resubscribe</h3> </a> </div> </div> </div> </div> <div id="tab-topic-3"> <div class="glue-tabpanels__panel-title"> <h2> <img role="presentation" src="https://lh3.googleusercontent.com/HtCsUfZMv1GSLfqBqYZ7MiyBviWgSUZSlzZTAY4IGUN18bIYbIm1bTwpQktixHeUEioPjj0GVOrlU0gAQAfYM2eqxlzCnKeQ3cSRHOAeNut73Ognew=s1000" class="topic-tabset-title-image"> Insights / Growth </h2> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/console/about/static/imgs/console-icons.svg#expand-more"></use> </svg> </div> <div id="tab-topic-3-content" class="glue-tabpanels__panel-content"> <div class="topic-tabset-grid"> <div class="topic-tabset-grid-col"> <a href="https://support.google.com/googleplay/android-developer/answer/9859173?hl=en-GB&sjid=6808724060616584346-NA" class="topic-tabset-link js-data-layer" data-category="Insights / Growth" data-action="click" data-label="Acquisition reports" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/eTwFbYQ00c7dZ-WbFXHk6iDF1pWb4V-B8xXAMqeNQm1AwhcDwR81Bcy5j6gyVVkHN2PCrLb53bkwvqeT5hNL-APDUIYcFXlw01kysBiI0PQ9mS9MfJQ=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Acquisition reports</h3> </a> </div> <div class="topic-tabset-grid-col"> <a href="https://support.google.com/googleplay/android-developer/answer/6135870?hl=en&sjid=6808724060616584346-NA" class="topic-tabset-link js-data-layer" data-category="Insights / Growth" data-action="click" data-label="Earnings reports" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/yBoCwO0XQ9lyQ3MmMZMfQDLaYvvdaTLHTdtM2l_8_aA7Ed-y2IBn4u5w7jc4-D5TMac5PquAS7yRBpDu1bRFj_PEp8MG1Y9_rYpVcTjZIkEiCwtRFw=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Earnings reports</h3> </a> </div> <div class="topic-tabset-grid-col"> <a href="https://play.google.com/console/about/price-experiments/" class="topic-tabset-link js-console-btn js-data-layer" data-category="Insights / Growth" data-action="click" data-label="Pricing experiments" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/jPy-QS4HPLikrjhB8nzWUhZSKqKLX9e8JqoNUF6pqZVDntmTEKcxRofI9i5ohlDeHrW0s6xtXuKXzauypnW3E4rHhFzvDhiX71FZgD2wHOIXV7-0BdY=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Pricing experiments</h3> </a> </div> <div class="topic-tabset-grid-col"> <a href="https://support.google.com/googleplay/android-developer/answer/6263332?hl=en-GB&ref_topic=7071935&sjid=6808724060616584346-NA" class="topic-tabset-link js-data-layer" data-category="Insights / Growth" data-action="click" data-label="Retention reports" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/hKKHISUFcWFLQmQpCvqKBkch4HlUQ-R5LTWV7iTTqREGUn5KRDSQDYfr3jbSX3TIbRIs23MLT9H18LAhGnJ0W26Xf5eghyaXxmePnT8PxnNSQvzX2w=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Retention reports</h3> </a> </div> <div class="topic-tabset-grid-col"> <a href="https://play.google.com/console/about/strategic-guidance/" class="topic-tabset-link js-console-btn js-data-layer" data-category="Insights / Growth" data-action="click" data-label="Strategic guidance" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/O9MG80HUEFPGNl0f5eSeJ3kU2GAmxLnxv30flx5uWim-hcO7n3qeMEjE4WcHlsXXSWPYh-rMqPGzG80DGhkOZ1F3J0oDl3P7mszwatdoLzEfKY08-iA=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Strategic guidance</h3> </a> </div> <div class="topic-tabset-grid-col"> <a href="https://play.google.com/console/about/subscriptionreporting/" class="topic-tabset-link js-console-btn js-data-layer" data-category="Insights / Growth" data-action="click" data-label="Subscription reports" target="_blank" rel="noreferrer noopener" > <img role="presentation" src="https://lh3.googleusercontent.com/a5ajTDl1jRyNyWGwpkmXtXT5BrZkbgrDlBUIewVS9Ra8M65wFu2aEpYZKYXTWsxJ27b-4wgpJMBfwM8BTQgekF8eLW4NqWYlgdt4WRpMjnaFsWP0Y8I=s1000" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Subscription reports</h3> </a> </div> <div class="topic-tabset-grid-col"> <img role="presentation" src="https://kstatic.googleusercontent.com/files/9ba8bc80ce252c0e86450c023e005db98d6bc2eeda86ed87d3f8ec57e870c96c010f46ccc77d90ee7c200aa9a2f41fe06169ea286b14a64e959e0c406bf34389" class="topic-tabset-image"> <h3 class="glue-headline glue-headline--headline-6 topic-tabset-heading">Play billing library</h3> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section id="tax-compliance-section" class="topic-section tax-compliance-section"> <div class="topic-main-copy-wrapper glue-grid gap-0-sm"> <div class="topic-main-content-wrapper glue-grid__col--span-5"> <img role="presentation" src="https://lh3.googleusercontent.com/7iwUFoMgv8_CUsq9wDs8cvTV-fFtmJn9CdNQ_C8J9YqVqBxULGnm2-ozIPboKQ5MUr27JZDV1KD3R2uFaSEx5duA1dHRxWulN6GFsj6qxF3qmKhf7xo=s1000" class="topic-header-image"> <h3 id="tax-compliance-support" class="glue-headline glue-headline--headline-3 glue-mod-font-weight-medium glue-mod-spacer-4-top glue-mod-spacer-4-bottom heading-linkable" > <span class="text-span">Tax & compliance support</span> <div class="heading-link-container"> <a class="heading-link" href="#tax-compliance-support" aria-label="Copy link to this section" data-tooltip-text="Copy link to this section" data-toast-text="Copied to clipboard"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24" viewBox="0 0 24 24" > <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-linkable"></use> </svg> </a> </div> </h3> <p class="glue-headline glue-headline--headline-5">Meet tax and regulatory obligations for local and international markets.</p> <div class="glue-mod-spacer-4-top"> <a href="https://support.google.com/googleplay/android-developer/answer/10463498?hl=en" class="glue-button glue-button--medium-emphasis topic-button js-data-layer" data-category="Tax & compliance" data-action="click" data-label="Learn more" target="_blank" rel="noreferrer noopener" > Learn more </a> </div> </div> <div class="glue-grid__col--span-0 glue-grid__col--span-1-md"></div> <div class="topic-main-image-wrapper glue-grid__col--span-6"> <img role="presentation" src="https://lh3.googleusercontent.com/mAZzy6IPnVqql1byAnmiRLOe5733MOKeCt6nNcMSgRw6LDNb4ayxblSu5EGkxXKU1FUsxv0sN2AGqlS6JNcHhTsnUqLnfkVsfLDy4_RvTK0TNsqTyQ=s1000" > </div> </div> </section> <section id="secure-purchase-experience-section" class="topic-section secure-purchase-experience-section"> <div class="topic-main-copy-wrapper glue-grid gap-0-sm"> <div class="topic-main-content-wrapper glue-grid__col--span-5"> <img role="presentation" src="https://lh3.googleusercontent.com/Fv-GN9AvBMcdjnsR5l4rMOfXpZEBDxY_8U3X5y5w6gvzNstKa5rWSUx76F3RhmAVT5rQuy-BpdEvpMyf8xLeY2e-W-H6mWA_Hh7ENs6n955W8P5wZg=s1000" class="topic-header-image"> <h3 id="trusted-secure-purchases" class="glue-headline glue-headline--headline-3 glue-mod-font-weight-medium glue-mod-spacer-4-top glue-mod-spacer-4-bottom heading-linkable" > <span class="text-span">Trusted & secure purchases</span> <div class="heading-link-container"> <a class="heading-link" href="#trusted-secure-purchases" aria-label="Copy link to this section" data-tooltip-text="Copy link to this section" data-toast-text="Copied to clipboard"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24" viewBox="0 0 24 24" > <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-linkable"></use> </svg> </a> </div> </h3> <p class="glue-headline glue-headline--headline-5">Provide trusted and safe ways to pay for your digital products and content, with fraud and abuse prevention tools, plus monitoring support.</p> <div class="glue-mod-spacer-4-top"> <a href="https://android-developers.googleblog.com/2023/03/play-commerce-prevented-fraudulent-and-abusive-transactions-in-2022.html" class="glue-button glue-button--medium-emphasis topic-button js-data-layer" data-category="Trusted & secure" data-action="click" data-label="Learn more" target="_blank" rel="noreferrer noopener" > Learn more </a> </div> </div> <div class="glue-grid__col--span-0 glue-grid__col--span-2-md"></div> <div class="topic-main-cards-wrapper glue-grid__col--span-5"> <section class="topic-cards-section topic-cards-section"> <div class="topic-cards-wrapper"> <div class="topic-cards-container glue-grid gap-y-24"> <div class="topic-card-item-wrapper hover-shadow glue-grid__col--span-4"> <div class="topic-card-item-container"> <div class="topic-card-image"> <picture class="topic-picture"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/P3-ATg6C4tvpZzKeQ9quj2l9SpKRWd6Nzs4hIkuXEX-3PhcZ1etwzFNxoGowY3KZBgKxYuuNNuD8IgTCfTRGkN-W9bwgQXnzCO8hgZsht42XlmdjbWo=s870-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/P3-ATg6C4tvpZzKeQ9quj2l9SpKRWd6Nzs4hIkuXEX-3PhcZ1etwzFNxoGowY3KZBgKxYuuNNuD8IgTCfTRGkN-W9bwgQXnzCO8hgZsht42XlmdjbWo=s870"> <img role="presentation" src="https://lh3.googleusercontent.com/P3-ATg6C4tvpZzKeQ9quj2l9SpKRWd6Nzs4hIkuXEX-3PhcZ1etwzFNxoGowY3KZBgKxYuuNNuD8IgTCfTRGkN-W9bwgQXnzCO8hgZsht42XlmdjbWo=s870" class="topic-card-item-image"> </picture> </div> <div class="topic-card-content"> </div> </div> </div> </div> </div> </section> </div> </div> </section> <section id="business-growth-section" class="topic-section business-growth-section"> <div class="topic-main-copy-wrapper glue-grid gap-0"> <div class="topic-main-content-wrapper glue-grid__col--span-12"> <h3 id="programs-to-boost-your-business-growth" class="glue-headline glue-headline--headline-3 glue-mod-font-weight-medium glue-mod-spacer-5-bottom heading-linkable" > <span class="text-span">Programs to boost your business growth</span> <div class="heading-link-container"> <a class="heading-link" href="#programs-to-boost-your-business-growth" aria-label="Copy link to this section" data-tooltip-text="Copy link to this section" data-toast-text="Copied to clipboard"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24" viewBox="0 0 24 24" > <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-linkable"></use> </svg> </a> </div> </h3> </div> <div class="topic-main-cards-wrapper business-growth-cards-wrapper glue-grid__col--span-12"> <section class="topic-cards-section topic-cards-section"> <div class="topic-cards-wrapper"> <div class="topic-cards-container glue-grid gap-y-24"> <a href="/console/about/programs/googleplaypass/" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-4 topic-cta-solid js-data-layer" data-category="Play Pass" data-action="click" data-label="Express interest" > <div class="topic-card-item-container glue-mod-text-center"> <div class="topic-card-image"> <img role="presentation" src="https://lh3.googleusercontent.com/aqC-gPbguWgA2VZJQiyPx8A6IiiwM2F4Kv8oFsRNz8LQdxDT3cJCDIJJHBkuq9H0CBSjP9nJ11XAtkUQ3z0QU7Q1_O4SFT5cKCVVlj6Tq-ZnXxb3vg=s870" class="topic-card-item-image card-image-1"> </div> <div class="topic-card-content"> <h2 id="play-pass" class="topic-card-item-heading glue-mod-spacer-3-top topic-text-primary glue-body--large glue-mod-font-weight-medium font-optical-sizing-auto" >Play Pass</h2><p class="topic-card-item-description glue-mod-spacer-2-top topic-text-secondary">Premier subscription service for enhancing your monetization strategy and giving you access to users in 90+ markets.</p> </div> </div> <span class="btn-action-link glue-mod-spacer-3-top glue-button glue-button--high-emphasis">Learn more </span> </a> <a href="/console/about/programs/googleplaypoints/" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-4 topic-cta-solid js-data-layer" data-category="Play Points" data-action="click" data-label="Express interest" > <div class="topic-card-item-container glue-mod-text-center"> <div class="topic-card-image"> <img role="presentation" src="https://lh3.googleusercontent.com/EtsoTUNZ3iFItrmZFm0LK2bDGMZQ_8GaLPvWkt0AVRckt9GUrOYy0JTvBYJHds9i5T43IEv1Co_qBzRbFdyilNwcxbngfy5OOKmtv_cydRCp7qTYtSw=s870" class="topic-card-item-image card-image-2"> </div> <div class="topic-card-content"> <h2 id="play-points" class="topic-card-item-heading glue-mod-spacer-3-top topic-text-primary glue-body--large glue-mod-font-weight-medium font-optical-sizing-auto" >Play Points</h2><p class="topic-card-item-description glue-mod-spacer-2-top topic-text-secondary">Global rewards program driving engagement with over 220 million members in 30+ markets.</p> </div> </div> <span class="btn-action-link glue-mod-spacer-3-top glue-button glue-button--high-emphasis">Learn more </span> </a> <a href="/console/about/programs/mediaprogram/" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-4 topic-cta-solid js-data-layer" data-category="Play Media Experience" data-action="click" data-label="Express interest" > <div class="topic-card-item-container glue-mod-text-center"> <div class="topic-card-image"> <img role="presentation" src="https://lh3.googleusercontent.com/1U1VOR62EalzVEZoI1SnqfHJFM40tTNZLJvLWsqXTHlYCZP9I9VMnF2WCenGv7MjlITJ7QX0Rs4LJKTI_y_E1_f1jpS__AaN_ForjZN3528BeEw2_w=s870" class="topic-card-item-image card-image-3"> </div> <div class="topic-card-content"> <h2 id="play-media-experience" class="topic-card-item-heading glue-mod-spacer-3-top topic-text-primary glue-body--large glue-mod-font-weight-medium font-optical-sizing-auto" >Play Media Experience</h2><p class="topic-card-item-description glue-mod-spacer-2-top topic-text-secondary">Supporting apps offering video, audio, or books build best in class user experiences through deep product integrations.</p> </div> </div> <span class="btn-action-link glue-mod-spacer-3-top glue-button glue-button--high-emphasis">Express interest </span> </a> </div> </div> </section> </div> </div> </section> <section id="getting-started-section" class="topic-section getting-started-section"> <div class="topic-main-copy-wrapper glue-grid gap-0"> <div class="topic-main-content-wrapper glue-grid__col--span-12"> <h3 id="get-started" class="glue-headline glue-headline--headline-3 glue-mod-font-weight-medium glue-mod-spacer-4-bottom heading-linkable" > <span class="text-span">Get started</span> <div class="heading-link-container"> <a class="heading-link" href="#get-started" aria-label="Copy link to this section" data-tooltip-text="Copy link to this section" data-toast-text="Copied to clipboard"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24" viewBox="0 0 24 24" > <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-linkable"></use> </svg> </a> </div> </h3> <p class="glue-headline glue-headline--headline-5 glue-mod-spacer-3-bottom">Tailor your monetization model to your business goals.</p> </div> <div class="topic-main-cards-wrapper glue-grid__col--span-12"> <section class="topic-cards-section topic-cards-section"> <div class="topic-cards-wrapper glue-grid gap-y-24"> <div class="topic-cards-container topic-cards-container-with-side-nav glue-grid gap-y-24 glue-grid__col--span-12 glue-grid__col--span-6-xl"> <a href="/console/about/in-appproductssetup/" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-6 js-data-layer" data-category="Get Started section" data-action="Learn more - click" data-label="In-app purchases" > <div class="topic-card-item-container"> <div class="topic-card-image"> <img role="presentation" src="https://lh3.googleusercontent.com/GN7JHRnmulUjCQR5TfJzoI0Q_qreWE1YH3FPd1xuk04RKOEmutNQH5lPD_5__4uvm6bDB4B_PPYqR1cjHKq85usBFhjS_vT7Zo7Uf-4DCCK3Weot-ww=s870" class="topic-card-item-image"> </div> <div class="topic-card-content"> <h2 id="in-app-purchases" class="topic-card-item-heading glue-mod-spacer-3-top" >In-app purchases</h2><p class="topic-card-item-description glue-mod-spacer-2-top">Grow your revenue by selling products within your app.</p> </div> </div> <span class="btn-action-link glue-mod-spacer-3-top">Learn more <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="rtl-mirror" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#cta-arrow"></use> </svg> </span> </a> <a href="/console/about/subscriptionsetup/" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-6 js-data-layer" data-category="Get Started section" data-action="Learn more - click" data-label="Subscriptions" > <div class="topic-card-item-container"> <div class="topic-card-image"> <img role="presentation" src="https://lh3.googleusercontent.com/fTBf3YM225_I2Frt4-e63wz7KY0ZX7_Kl53I25PS1cpdS0uGIqmbQ_qaDB_Cce_XqHOFFoMYTAi0BNSyTdLhhmA1D5UbDbVpUYylAl1VaZHlkGBgVw=s870" class="topic-card-item-image"> </div> <div class="topic-card-content"> <h2 id="subscriptions" class="topic-card-item-heading glue-mod-spacer-3-top" >Subscriptions</h2><p class="topic-card-item-description glue-mod-spacer-2-top">Grow your revenue by selling subscriptions.</p> </div> </div> <span class="btn-action-link glue-mod-spacer-3-top">Learn more <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="rtl-mirror" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#cta-arrow"></use> </svg> </span> </a> </div> <aside class="topic-side-nav-group glue-grid__col--span-12 glue-grid__col--span-6-xl"> <div class="topic-side-nav-group-item-one"> <h2 id="need-to-know" class="topic-side-nav-group-heading topic-callout-heading glue-mod-spacer-3-bottom" >Need to know</h2> <ul class="topic-side-nav-group-link-items"> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://developer.android.com/distribute/play-billing" class="topic-side-nav-group-link-href js-data-layer" data-category="Get Started section" data-action="click" data-label="Google Play’s billing system" target="_blank" rel="noreferrer noopener" >Google Play’s billing system</a> </p> </li> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://developer.android.com/google/play/billing/integrate" class="topic-side-nav-group-link-href js-data-layer" data-category="Get Started section" data-action="click" data-label="Play Billing Library" target="_blank" rel="noreferrer noopener" >Play Billing Library</a> </p> </li> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://support.google.com/googleplay/android-developer/answer/9858738?sjid=1036332379079613974-NA&visit_id=638204004725679456-1785634249&rd=1" class="topic-side-nav-group-link-href js-data-layer" data-category="Get Started section" data-action="click" data-label="Google Play’s Payments policy" target="_blank" rel="noreferrer noopener" >Google Play’s Payments policy</a> </p> </li> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://support.google.com/googleplay/android-developer/answer/10281818?hl=en" class="topic-side-nav-group-link-href js-data-layer" data-category="Get Started section" data-action="click" data-label="Understand our Payments policy" target="_blank" rel="noreferrer noopener" >Understand our Payments policy</a> </p> </li> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://support.google.com/googleplay/android-developer/answer/112622?hl=en&sjid=1036332379079613974-NA" class="topic-side-nav-group-link-href js-data-layer" data-category="Get Started section" data-action="click" data-label="Google Play’s service fee" target="_blank" rel="noreferrer noopener" >Google Play’s service fee</a> </p> </li> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://support.google.com/googleplay/android-developer/answer/11131145?hl=en&ref_topic=12798386&sjid=1036332379079613974-NA" class="topic-side-nav-group-link-href js-data-layer" data-category="Get Started section" data-action="click" data-label="Understanding our service fee" target="_blank" rel="noreferrer noopener" >Understanding our service fee</a> </p> </li> </ul> </div> <div class="topic-side-nav-group-item-two"> <h2 id="build-your-monitization-model" class="topic-side-nav-group-heading topic-callout-heading glue-mod-spacer-3-bottom" >Build your monitization model</h2> <ul class="topic-side-nav-group-link-items"> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://support.google.com/googleplay/android-developer/answer/6334373?hl=en&sjid=4551702725977943913-NA#zippy=" class="topic-side-nav-group-link-href js-data-layer" data-category="Get Started section" data-action="click" data-label="Choose a pricing model" target="_blank" rel="noreferrer noopener" >Choose a pricing model</a> </p> </li> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://support.google.com/googleplay/android-developer/answer/1153481" class="topic-side-nav-group-link-href js-data-layer" data-category="Get Started section" data-action="click" data-label="Sell in-app products" target="_blank" rel="noreferrer noopener" >Sell in-app products</a> </p> </li> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://support.google.com/googleplay/android-developer/answer/140504?sjid=7743868820936049625-NA" class="topic-side-nav-group-link-href js-data-layer" data-category="Get Started section" data-action="click" data-label="Sell subscriptions" target="_blank" rel="noreferrer noopener" >Sell subscriptions</a> </p> </li> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://admob.google.com/home/admob-advantage/?_ga=2.63316650.484841975.1686248499-1563844321.1685988208" class="topic-side-nav-group-link-href js-data-layer" data-category="Get Started section" data-action="click" data-label="Earn more with AdMob" target="_blank" rel="noreferrer noopener" >Earn more with AdMob</a> </p> </li> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://support.google.com/googleplay/android-developer/answer/10532353?sjid=7743868820936049625-NA" class="topic-side-nav-group-link-href js-data-layer" data-category="Get Started section" data-action="click" data-label="Sell globally with local currency support" target="_blank" rel="noreferrer noopener" >Sell globally with local currency support</a> </p> </li> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://playacademy.exceedlms.com/student/path/6407?utm_source=console&utm_medium=banner&utm_campaign=mktpages&use_locale=true" class="topic-side-nav-group-link-href js-data-layer" data-category="Get Started section" data-action="click" data-label="Learn best practices with Play Academy" target="_blank" rel="noreferrer noopener" >Learn best practices with Play Academy</a> </p> </li> </ul> </div> </aside> </div> </section> </div> </div> </section> <section id="find-out-more-section" class="topic-section find-out-more-section"> <div class="topic-main-copy-wrapper glue-grid gap-0"> <div class="topic-main-content-wrapper glue-grid__col--span-12"> <h3 id="more-resources" class="glue-headline glue-headline--headline-3 glue-mod-font-weight-medium heading-linkable" > <span class="text-span">More resources</span> <div class="heading-link-container"> <a class="heading-link" href="#more-resources" aria-label="Copy link to this section" data-tooltip-text="Copy link to this section" data-toast-text="Copied to clipboard"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24" viewBox="0 0 24 24" > <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-linkable"></use> </svg> </a> </div> </h3> </div> <div class="topic-dev-story-wrapper glue-grid__col--span-12"> <section class="dev-story section-with-modal"> <div class="glue-carousel" data-glue-pagination="demo-cyclical"> <div class="glue-carousel__wrap"> <div class="glue-carousel__inner"> <ul class="glue-carousel__list"> <li class="glue-carousel__item"> <div class="dev-story-wrapper dev-story-wrapper--video grid modal-trigger-wrapper"> <div class="dev-story-copy"> <h2 id="design-a-hybrid-monetization-strategy-to-create-more-options-for-more-users" class="heading-md dev-story-heading glue-mod-font-weight-medium" >Design a hybrid monetization strategy to create more options for more users</h2> <a href="https://www.youtube.com/watch?v=BgQLwjWTpi8&list=PLWz5rJ2EKKc8cHTKisB_dvSA3MA-eUVYY&index=3" class="btn-action-link glue-button glue-button--medium-emphasis topic-button js-data-layer" data-category="More resources" data-action="Watch video" data-label="Design a hybrid monetization strategy to create more options for more users" target="_blank" rel="noreferrer noopener" > Watch video </a> </div> <div class="dev-story-visual dev-story-visual--decoration-2"> <button class="modal-trigger" role="button" modal-src="BgQLwjWTpi8?autoplay=1" aria-label="Play video"> <div class="modal-trigger-spacer"> <picture> <source type="image/webp" srcset="https://lh3.googleusercontent.com/PBzK6VF3lOerL4G4agOkdu0IypPfQvZlQURe2vgNh6gwEOX3TGZGV5g5JhNcxWBfNBDIb2N08WbmWMswseGDJjppHQp0uH9yUJSEHeV5GSdnlNRhEbY=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/PBzK6VF3lOerL4G4agOkdu0IypPfQvZlQURe2vgNh6gwEOX3TGZGV5g5JhNcxWBfNBDIb2N08WbmWMswseGDJjppHQp0uH9yUJSEHeV5GSdnlNRhEbY=s1000"> <img role="presentation" src="https://lh3.googleusercontent.com/PBzK6VF3lOerL4G4agOkdu0IypPfQvZlQURe2vgNh6gwEOX3TGZGV5g5JhNcxWBfNBDIb2N08WbmWMswseGDJjppHQp0uH9yUJSEHeV5GSdnlNRhEbY=s1000" class="modal-trigger-img"> </picture> <div class="modal-trigger-img-tint"></div> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" viewBox="7 7 70 70"> <use xlink:href="/console/about/static/imgs/console-icons.svg#youtube-icon-white"></use> </svg> </div> </button> <div class="dev-story-decoration decoration--video"> </div> </div> </div> </li> <li class="glue-carousel__item"> <div class="dev-story-wrapper dev-story-wrapper--video grid modal-trigger-wrapper"> <div class="dev-story-copy"> <h2 id="increase-conversion-of-target-users-to-subscribers-with-these-paywall-strategies" class="heading-md dev-story-heading glue-mod-font-weight-medium" >Increase conversion of target users to subscribers with these paywall strategies</h2> <a href="https://www.youtube.com/watch?v=4OrzjJ4dTMw&list=PLWz5rJ2EKKc8cHTKisB_dvSA3MA-eUVYY&index=5" class="btn-action-link glue-button glue-button--medium-emphasis topic-button js-data-layer" data-category="More resources" data-action="Watch video" data-label="Increase conversion of target users to subscribers with these paywall strategies" target="_blank" rel="noreferrer noopener" > Watch video </a> </div> <div class="dev-story-visual dev-story-visual--decoration-1"> <button class="modal-trigger" role="button" modal-src="4OrzjJ4dTMw?autoplay=1" aria-label="Play video"> <div class="modal-trigger-spacer"> <picture> <source type="image/webp" srcset="https://lh3.googleusercontent.com/YS0T7lii9F_CnwiG1_F_Mr8Q0fZHC1sv2vyYutDONiW3nE020IjdioAXNmlbRlYg29dW79efk4OHPgWGceNxnFJi7jz4AHxj859z2xlXaxvLZLvXZw=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/YS0T7lii9F_CnwiG1_F_Mr8Q0fZHC1sv2vyYutDONiW3nE020IjdioAXNmlbRlYg29dW79efk4OHPgWGceNxnFJi7jz4AHxj859z2xlXaxvLZLvXZw=s1000"> <img role="presentation" src="https://lh3.googleusercontent.com/YS0T7lii9F_CnwiG1_F_Mr8Q0fZHC1sv2vyYutDONiW3nE020IjdioAXNmlbRlYg29dW79efk4OHPgWGceNxnFJi7jz4AHxj859z2xlXaxvLZLvXZw=s1000" class="modal-trigger-img"> </picture> <div class="modal-trigger-img-tint"></div> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" viewBox="7 7 70 70"> <use xlink:href="/console/about/static/imgs/console-icons.svg#youtube-icon-white"></use> </svg> </div> </button> <div class="dev-story-decoration decoration--video"> </div> </div> </div> </li> <li class="glue-carousel__item"> <div class="dev-story-wrapper dev-story-wrapper--video grid modal-trigger-wrapper"> <div class="dev-story-copy"> <h2 id="cyberlink-increased-revenue-with-google-play-subscriptions" class="heading-md dev-story-heading glue-mod-font-weight-medium" >CyberLink increased revenue with Google Play subscriptions</h2> <a href="https://www.youtube.com/watch?v=BYzv9k31s8o&list=PLWz5rJ2EKKc9ofd2f-_-xmUi07wIGZa1c&index=8&t=98s" class="btn-action-link glue-button glue-button--medium-emphasis topic-button js-data-layer" data-category="More resources" data-action="Watch video" data-label="CyberLink increased revenue with Google Play subscriptions" target="_blank" rel="noreferrer noopener" > Watch video </a> </div> <div class="dev-story-visual dev-story-visual--decoration-3"> <button class="modal-trigger" role="button" modal-src="BYzv9k31s8o?autoplay=1" aria-label="Play video"> <div class="modal-trigger-spacer"> <picture> <source type="image/webp" srcset="https://lh3.googleusercontent.com/aUcTIFz04-K8PTMfeEastHpa5ZHXz4cPaDVbKTTRkMGdBX1_mNtuxRWorUmjF4VMd-UGQMQfB9EshEpyS7wI4ZA9K0HoTkVifPQV6DvGEd554cB2QBi8=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/aUcTIFz04-K8PTMfeEastHpa5ZHXz4cPaDVbKTTRkMGdBX1_mNtuxRWorUmjF4VMd-UGQMQfB9EshEpyS7wI4ZA9K0HoTkVifPQV6DvGEd554cB2QBi8=s1000"> <img role="presentation" src="https://lh3.googleusercontent.com/aUcTIFz04-K8PTMfeEastHpa5ZHXz4cPaDVbKTTRkMGdBX1_mNtuxRWorUmjF4VMd-UGQMQfB9EshEpyS7wI4ZA9K0HoTkVifPQV6DvGEd554cB2QBi8=s1000" class="modal-trigger-img"> </picture> <div class="modal-trigger-img-tint"></div> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" viewBox="7 7 70 70"> <use xlink:href="/console/about/static/imgs/console-icons.svg#youtube-icon-white"></use> </svg> </div> </button> <div class="dev-story-decoration decoration--video"> </div> </div> </div> </li> <li class="glue-carousel__item"> <div class="dev-story-wrapper dev-story-wrapper--video grid modal-trigger-wrapper"> <div class="dev-story-copy"> <h2 id="beelinguapp-finds-success-with-subscriptions" class="heading-md dev-story-heading glue-mod-font-weight-medium" >Beelinguapp finds success with subscriptions</h2> <a href="https://www.youtube.com/watch?v=Dd-NiHCgcvQ&list=PLWz5rJ2EKKc9ofd2f-_-xmUi07wIGZa1c&index=10&t=84s" class="btn-action-link glue-button glue-button--medium-emphasis topic-button js-data-layer" data-category="More resources" data-action="Watch video" data-label="Beelinguapp finds success with subscriptions" target="_blank" rel="noreferrer noopener" > Watch video </a> </div> <div class="dev-story-visual dev-story-visual--decoration-2"> <button class="modal-trigger" role="button" modal-src="Dd-NiHCgcvQ?autoplay=1" aria-label="Play video"> <div class="modal-trigger-spacer"> <picture> <source type="image/webp" srcset="https://lh3.googleusercontent.com/gdBtB8qAFm9iyKUT8zuQpmWPb7TsrCNNXl-nocspcmFJZV2X1vcLr26_bRtxh76NvxFyp6vV5zGqRnU5hrcAswg2wEQoXwqGKbnYkMDHyz8jHwLw30EX=s1000-rw"> <source type="image/jpg" 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>MatchingAgent increased tapple's LTV 30% with subscriptions on Google Play</h2> <a href="/console/about/matchingagent-casestudy/" class="btn-action-link glue-button glue-button--medium-emphasis topic-button js-data-layer" data-category="More resources" data-action="Learn more" data-label="MatchingAgent increased tapple's LTV 30% with subscriptions on Google Play" > Learn more </a> </div> <div class="dev-story-visual dev-story-visual--decoration-1"> <div class="dev-story-app-wrapper"> <div class="dev-story-decoration decoration--app"> </div> <picture> <source type="image/webp" srcset="https://lh3.googleusercontent.com/GApTQcN11RRJNeW0-aWNUy3L0qtXAxBgFvwX-qmUgFJwgTXJbcNox-euXtPelarPqX658sWebj24dbsnZYY4N2NLEDNULupbFpU05SsvhC2VqS5yJg=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/GApTQcN11RRJNeW0-aWNUy3L0qtXAxBgFvwX-qmUgFJwgTXJbcNox-euXtPelarPqX658sWebj24dbsnZYY4N2NLEDNULupbFpU05SsvhC2VqS5yJg=s1000"> <img role="presentation" src="https://lh3.googleusercontent.com/GApTQcN11RRJNeW0-aWNUy3L0qtXAxBgFvwX-qmUgFJwgTXJbcNox-euXtPelarPqX658sWebj24dbsnZYY4N2NLEDNULupbFpU05SsvhC2VqS5yJg=s1000" > </picture> </div> </div> </div> </li> </ul> </div> <div class="glue-carousel__paginate glue-pagination-previous"> <button type="button" class="glue-pagination__button" data-glue-pagination-previous data-glue-pagination="demo-cyclical" data-glue-pagination-update-model="false" title="Previous"> <div class="glue-carousel__paginate-wrap"> <svg xmlns="http://www.w3.org/2000/svg" role="img" class="glue-icon glue-icon--keyboard-arrow-left" alt="Previous" height="24" width="24" viewBox="0 0 24 24"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-keyboard-arrow-right"></use> </svg> </div> </button> </div> <div class="glue-carousel__paginate glue-pagination-next"> <button type="button" class="glue-pagination__button" data-glue-pagination-next data-glue-pagination="demo-cyclical" 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data-action="Read more - click" data-label="Signs and signals of sub-optimal monetization" target="_blank" rel="noreferrer noopener" > <div class="topic-card-item-container"> <div class="topic-card-image"> <img role="presentation" src="https://lh3.googleusercontent.com/1757618W0AZPypFzqqJ8URnqCspubjtczw-2bbsczFqZ75sFXqfzRl1Ux2PpZl_ww-Vium27LTTKsHpof6ruPr-9b9m6Lp-XYNqvXeh2S74WhcPgDpc=s870" class="topic-card-item-image"> </div> <div class="topic-card-content"> <h2 id="signs-and-signals-of-sub-optimal-monetization" class="topic-card-item-heading glue-mod-spacer-3-top" >Signs and signals of sub-optimal monetization</h2><p class="topic-card-item-description glue-mod-spacer-2-top">Learn how to identify patterns in your data to identify opportunities to grow your business</p> </div> </div> <span class="btn-action-link glue-mod-spacer-3-top">Read more <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="rtl-mirror" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#cta-arrow"></use> </svg> </span> </a> <a href="https://developer.android.com/podcasts/apps-games-insights/winning-as-a-subscription-business" class="topic-card-item-wrapper hover-shadow glue-grid__col--span-6 glue-grid__col--span-4-xl js-data-layer" data-category="More Resources" data-action="Listen to podcast - click" data-label="How to win as a subscription business" target="_blank" rel="noreferrer noopener" > <div class="topic-card-item-container"> <div class="topic-card-image"> <img role="presentation" src="https://lh3.googleusercontent.com/7hAvHRYEYBb-H06kqtAsCgaW4q7Lw_BPx50vJtuLiAEiqjPZtq03ObsR0NjxPJDp0zUr7XqoPx1NqXAsdcwsITHS0GlMptGup4vGt3R8Y1oZoKJoc6Xp=s870" class="topic-card-item-image"> </div> <div class="topic-card-content"> <h2 id="how-to-win-as-a-subscription-business" class="topic-card-item-heading glue-mod-spacer-3-top" >How to win as a subscription business</h2><p class="topic-card-item-description 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class="topic-card-item-image"> </div> <div class="topic-card-content"> <h2 id="how-to-win-back-subscribers-who-cancel" class="topic-card-item-heading glue-mod-spacer-3-top" >How to win back subscribers who cancel</h2><p class="topic-card-item-description glue-mod-spacer-2-top">Learn how developers spot at-risk subscribers and win them back if they leave</p> </div> </div> <span class="btn-action-link glue-mod-spacer-3-top">Read more <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="rtl-mirror" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#cta-arrow"></use> </svg> </span> </a> </div> <aside class="topic-side-nav-group glue-grid__col--span-12 glue-grid__col--span-3-xl"> <div class="topic-side-nav-group-item-one"> <h2 id="trainings" class="topic-side-nav-group-heading topic-callout-heading glue-mod-spacer-3-bottom" >Trainings</h2> <ul class="topic-side-nav-group-link-items"> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://playacademy.exceedlms.com/student/path/6407-monetize-your-app" class="topic-side-nav-group-link-href js-data-layer" data-category="More Resources" data-action="click" data-label="Monetize your app" target="_blank" rel="noreferrer noopener" >Monetize your app</a> </p> </li> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://playacademy.exceedlms.com/student/path/19754-grow-your-app-business-with-subscriptions?utm_source=console&utm_medium=banner&utm_campaign=mktpages&use_locale=true" class="topic-side-nav-group-link-href js-data-layer" data-category="More Resources" data-action="click" data-label="Grow your app business with subscriptions" target="_blank" rel="noreferrer noopener" >Grow your app business with subscriptions</a> </p> </li> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://playacademy.exceedlms.com/student/path/36716-games-business-fundamentals?utm_source=console&utm_medium=banner&utm_campaign=mktpages&use_locale=true" class="topic-side-nav-group-link-href js-data-layer" data-category="More Resources" data-action="click" data-label="Games Business Fundamentals" target="_blank" rel="noreferrer noopener" >Games Business Fundamentals</a> </p> </li> </ul> </div> <div class="topic-side-nav-group-item-two"> <h2 id="additional-resources-for-games" class="topic-side-nav-group-heading topic-callout-heading glue-mod-spacer-3-bottom" >Additional resources for games</h2> <ul class="topic-side-nav-group-link-items"> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://medium.com/googleplaydev/new-monetization-trends-to-diversify-your-games-revenue-1466bfb3abad" class="topic-side-nav-group-link-href js-data-layer" data-category="More Resources" data-action="click" data-label="Rethinking your monetization strategy" target="_blank" rel="noreferrer noopener" >Rethinking your monetization strategy</a> </p> </li> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://medium.com/googleplaydev/diversify-your-mobile-games-revenue-with-rewarded-ads-abaeca615040" class="topic-side-nav-group-link-href js-data-layer" data-category="More Resources" data-action="click" data-label="Diversifying your revenue with rewarded ads" target="_blank" rel="noreferrer noopener" >Diversifying your revenue with rewarded ads</a> </p> </li> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> <p> <a href="https://medium.com/googleplaydev/going-back-to-the-freemium-model-44c9c658527e" class="topic-side-nav-group-link-href js-data-layer" data-category="More Resources" data-action="click" data-label="Benefits of the freemium model" target="_blank" rel="noreferrer noopener" >Benefits of the freemium model</a> </p> </li> <li class="topic-side-nav-group-link-item glue-mod-spacer-3-top"> 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