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Our Brand Story | National Gallery of Canada

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srcset="https://web.archive.org/web/20211109000159im_/https://www.gallery.ca/sites/default/files/styles/ngc_crop_square_480px/public/hero-ankose.jpg?itok=JraA8vBW&amp;timestamp=1635863926 1x" media="(max-width: 480px)"/> <source srcset="https://web.archive.org/web/20211109000159im_/https://www.gallery.ca/sites/default/files/styles/ngc_crop_16x10_800px/public/hero-ankose.jpg?itok=D7zmfiFb&amp;timestamp=1635863926 1x" media="(max-width: 900px)"/> <source srcset="https://web.archive.org/web/20211109000159im_/https://www.gallery.ca/sites/default/files/styles/ngc_crop_16x9_1600px/public/hero-ankose.jpg?itok=DK4eBAI_&amp;timestamp=1635863926 1x"/> <!--[if IE 9]></video><![endif]--> <img class="img-responsive" src="https://web.archive.org/web/20211109000159im_/https://www.gallery.ca/sites/default/files/styles/ngc_crop_16x9_1600px/public/hero-ankose.jpg?itok=DK4eBAI_&amp;timestamp=1635863926" alt="Ankose" title=""/> </picture> </div> </div> </div></div></div></div> </div></div> </div> </div> </div> </div> <div class="wrapper-max-width wrapper-padding main-wrapper"> <div class="container-max-width"> <div class="row"> <div class="col-md-9 sidebar-right-content panel-panel"> <div class="panel-panel-inner"> <div class="panel-pane pane-page-title"> <div class="pane-content"> <h1>Our Brand Story</h1> </div> </div> <div class="panel-separator"></div><div class="panel-pane pane-entity-field pane-node-body"> <div class="pane-content"> <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><div> <div> <p class="lead" style="margin-bottom: 5px;">All too often, we see the world through one frame. But we recognize the limitless connections that exist beyond it.</p> <div class="btgrid"> <div class="row row-1"> <div class="col col-md-3"> <div class="content"> <p class="lead">We are alive.<br/> We are a circle.<br/> We are limitless.</p> <p> </p> </div> </div> <div class="col col-md-9"> <div class="content"> <br/> <a href="https://web.archive.org/web/20211109000159/https://youtu.be/PHaOSeM5eaU " target="_blank"><div class="media media-element-container media-wysiwyg"><div class="ds-1col file file-image file-image-jpeg view-mode-wysiwyg clearfix"> <picture class="media-element file-wysiwyg img-responsive"> <!--[if IE 9]><video style="display: none;"><![endif]--> <source/> <source/> <source/> <source/> <!--[if IE 9]></video><![endif]--> <img class="media-element file-wysiwyg img-responsive lazyload" src="https://web.archive.org/web/20211109000159im_/https://www.gallery.ca/sites/default/files/styles/ngc_scale_1200/public/albert.jpg?itok=Wm3WnCp3&amp;timestamp=1624038989" alt="Ankose" title=""/> </picture></div> </div></a> <p class="lead" style="margin: 25px 0px 25px 0px;">ANKOSÉ. EVERYTHING IS CONNECTED. TOUT EST RELIÉ.</p> </div> </div> </div> </div> <div> <p>Home to the most important collection of contemporary Indigenous, Canadian and European art in the country,  and welcoming more than 400,000 visitors every year*, the National Gallery of Canada acknowledges its responsibility to share our collective story through the visual arts.</p> <p>The works of art that live in the Gallery hold significant power. They are tools to teach us about our different truths and hidden parts of our histories. The collection  contributes to our collective learning and growth. Art must also reflect diverse perspectives and cultures, as everyone should see themselves represented in the Gallery.</p> <p>In 2021, the word <em>Ankos</em><em>é </em>emerged in conversation with Algonquin Elders and Knowledge Keepers. This powerful Anishnaabemowin word changed everything.</p> <p>Meaning “everything is connected,” “tout est relié,” <em>Ankosé </em>beautifully symbolizes the Gallery’s vision and purpose. It will inspire all of us to move forward in a good way.</p> <p><em>Ankosé</em> is a call to action for the institution and for all who engage with us, to recognize the limitless connections that exist beyond the frame.</p> <p><em>Ankosé </em>came to the Gallery during the COVID-19 pandemic, when we were striving to stay connected, with a lot of difficulty, through the visual arts. <em>Ankosé </em>reinvigorated the Gallery’s commitment to the communities it exists to serve. Social justice movements spurred by systemic racism have inspired us to commit further to decolonization within our institution, to create a welcoming and accessible environment for everyone, and to advocate for social equity through visual arts.</p> <p>Our new <a href="https://web.archive.org/web/20211109000159/https://www.gallery.ca/about/mission-statement">institutional purpose</a> – <em>to nurture interconnection</em> <em>across time and place </em>– invites us to have difficult conversations, to see the world from other points of view, and to inspire empathy and humility. It is the foundation of the Gallery’s new strategic plan,<a href="https://web.archive.org/web/20211109000159/https://www.gallery.ca/about/strategic-plan"><em>Transform Together</em></a><em>.</em></p> </div> </div> <p class="caption">*This figure represents Gallery visitors before the COVID-19 pandemic.</p> </div></div></div></div> </div> </div> </div> </div> <div class="col-md-3 sidebar-right-sidebar panel-panel"> <div class="panel-panel-inner"> <div class="panel-pane pane-menu-tree pane-menu-footer"> <h2 class="pane-title"> About the Gallery </h2> <div class="pane-content"> <div class="menu-block-wrapper menu-block-ctools-_active-1 menu-name-menu-footer parent-mlid-0 menu-level-2"> <ul class="menu nav"><li class="first collapsed menu-mlid-1929"><a href="https://web.archive.org/web/20211109000159/https://www.gallery.ca/about/from-the-director">From the Director</a></li> <li class="leaf menu-mlid-1932"><a href="https://web.archive.org/web/20211109000159/https://www.gallery.ca/about/mission-statement">Mission Statement</a></li> <li class="leaf menu-mlid-1933"><a href="https://web.archive.org/web/20211109000159/https://www.gallery.ca/about/our-history">Our History</a></li> <li class="collapsed menu-mlid-1934"><a href="https://web.archive.org/web/20211109000159/https://www.gallery.ca/about/governance">Governance</a></li> <li class="leaf menu-mlid-4632"><a href="https://web.archive.org/web/20211109000159/https://www.gallery.ca/about/building">Building</a></li> <li class="leaf active-trail active menu-mlid-6372 active"><a href="https://web.archive.org/web/20211109000159/https://www.gallery.ca/about/our-brand-story" class="active-trail active">Our Brand Story</a></li> <li class="collapsed menu-mlid-6537"><a href="https://web.archive.org/web/20211109000159/https://www.gallery.ca/about/initiatives">Initiatives</a></li> <li class="collapsed menu-mlid-5316"><a href="https://web.archive.org/web/20211109000159/https://www.gallery.ca/about/prizes">Prizes</a></li> <li class="last leaf menu-mlid-6368"><a href="https://web.archive.org/web/20211109000159/https://www.gallery.ca/about/strategic-plan">Strategic Plan</a></li> </ul></div> </div> </div> </div> </div> </div> </div> </div> <div class="sidebar-right-footer panel-panel"> <div class="panel-panel-inner"> <div class="wrapper-max-width wrapper-background-grey panel-pane pane-bundle-text " id=""> <div class="container-max-width"> <div class="ds-1col fieldable-panels-pane view-mode-full clearfix"> <div class="field field-name-field-content-text field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>  </p> <div class="btgrid"> <div class="row row-1"> <div class="col col-md-3"> <div class="content"> <h2 class="pane-title">VISUAL<br/> IDENTITY</h2> </div> </div> <div class="col col-md-9"> <div class="content"> <div class="media media-element-container media-wysiwyg"><div id="file-181246" class="file file-video file-video-youtube"> <h2 class="element-invisible"><a href="https://web.archive.org/web/20211109000159/https://www.gallery.ca/files/ankose-everything-is-connected-tout-est-relie">ANKOSÉ. EVERYTHING IS CONNECTED. TOUT EST RELIÉ.</a></h2> <div class="content"> <div class="media-youtube-video media-element file-wysiwyg media-youtube-1"> <iframe class="media-youtube-player" width="640" height="360" title="ANKOSÉ. EVERYTHING IS CONNECTED. TOUT EST RELIÉ." src="https://web.archive.org/web/20211109000159if_/https://www.youtube.com/embed/KQXpmBtbYb8?wmode=opaque&amp;controls=&amp;rel=0" name="ANKOSÉ. EVERYTHING IS CONNECTED. TOUT EST RELIÉ." allowfullscreen>Video of ANKOSÉ. EVERYTHING IS CONNECTED. TOUT EST RELIÉ.</iframe> </div> </div> </div> </div> <p> </p> <p class="lead">Our new logo takes its cue from the Algonquin word <i>Ankosé</i>, going from a western world view of hard geometry, to a circle, inspired by Indigenous ways of knowing and being. Exploring the idea that art connects us all, sums up the Gallery’s vision to serve all Canadians equally.</p> <p> </p> <div class="btgrid"> <div class="row row-1"> <div class="col col-md-3"> <div class="content"> <div class="media media-element-container media-wysiwyg"><div class="ds-1col file file-image file-image-png view-mode-wysiwyg clearfix"> <picture class="media-element file-wysiwyg img-responsive"> <!--[if IE 9]><video style="display: none;"><![endif]--> <source/> <source/> <source/> <source/> <!--[if IE 9]></video><![endif]--> <img class="media-element file-wysiwyg img-responsive lazyload" src="https://web.archive.org/web/20211109000159im_/https://www.gallery.ca/sites/default/files/styles/ngc_scale_1200/public/branding-old.png?itok=z-JPEi3S&amp;timestamp=1624042512" alt="Logo Old" title=""/> </picture></div> </div> <p class="lead" style="margin-top:20px;margin-bottom: 10px;">Old Logo</p> <p>Did you know that the colour of the Gallery’s original logo matches the Pantone red of the Canadian flag? Taken from the Gallery’s architectural plans, the outline of the Scotiabank Great Hall became the Gallery’s visual identity when the building opened in 1988.</p> </div> </div> <div class="col col-md-9"> <div class="content"> <div class="media media-element-container media-wysiwyg"><div class="ds-1col file file-image file-image-png view-mode-wysiwyg clearfix"> <picture class="media-element file-wysiwyg img-responsive"> <!--[if IE 9]><video style="display: none;"><![endif]--> <source/> <source/> <source/> <source/> <!--[if IE 9]></video><![endif]--> <img class="media-element file-wysiwyg img-responsive lazyload" src="https://web.archive.org/web/20211109000159im_/https://www.gallery.ca/sites/default/files/styles/ngc_scale_1200/public/branding-new.png?itok=dSlk73wr&amp;timestamp=1624043770" alt="Logo New" title=""/> </picture></div> </div> <p class="lead" style="margin-top:20px;margin-bottom: 10px;">New Logo</p> <div> <div> <div> <p>Strategically designed in collaboration with digital design agency AREA 17, the new logo is alive and in motion, revealing new perspectives and dimensions. Constantly evolving, like art itself, the animated logo is inspired by the glass ceiling of the Scotiabank Great Hall designed by Canadian architect Moshe Safdie. It invites viewers in, and radiates outwards to create a sense of belonging. The colour palette comes from the northern lights, representing diverse voices, ideas, artists, perspectives, times, and places.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <p> </p></div></div></div></div> </div> </div> <div class="panel-separator"></div><div class="wrapper-max-width wrapper-padding panel-pane pane-bundle-feature " id=""> <div class="container-max-width"> <h2 class="pane-title">Related content</h2> <div class="ds-1col fieldable-panels-pane view-mode-full clearfix"> <div class="row"><div class="col-sm-4"><div about="https://www.gallery.ca/magazine/in-the-spotlight/our-path-forward-as-an-institution-is-ankose" typeof="sioc:Item foaf:Document" class="ds-1col node node-article view-mode-related clearfix"> <div class="field field-name-field-content-media field-type-file field-label-hidden"><div class="field-items"><div class="field-item even"><div class="ds-1col file file-image file-image-jpeg view-mode-related clearfix"> <img typeof="foaf:Image" class="img-responsive" src="https://web.archive.org/web/20211109000159im_/https://www.gallery.ca/sites/default/files/styles/ngc_crop_4x3_480/public/untitled-1_7.jpg?itok=hWu3F7ch" width="480" height="280" alt="Ankose"/></div> </div></div></div><div class="field field-name-field-article-category field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="https://web.archive.org/web/20211109000159/https://www.gallery.ca/magazine/in-the-spotlight" typeof="skos:Concept" property="rdfs:label skos:prefLabel">In the Spotlight</a></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h3><a href="https://web.archive.org/web/20211109000159/https://www.gallery.ca/magazine/in-the-spotlight/our-path-forward-as-an-institution-is-ankose">Our Path Forward as an Institution is Ankosé</a></h3></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded">Sasha Suda outlines the Gallery's new Strategic Plan, its new visual identity and their significance as the Gallery moves forward.</div></div></div><div class="field field-name-field-content-date field-type-datetime field-label-hidden"><div class="field-items"><div class="field-item even"><span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2021-06-25T00:00:00-04:00">June 25, 2021</span></div></div></div></div> </div></div></div> </div> </div> </div> </div> </div> </div><!-- /.brenham --> </div> </section> </div> </section> </div> </div> <div class="wrapper-page-footer"> <footer class="footer"> <div class="wrapper-call-to-action"> <div class="region region-call-to-action"> <section id="block-block-14" class="block block-block footer-ankose-wrapper clearfix"> <p class="footer-ankose"><span class="ankose-word-1">Ankosé</span> – <span class="ankose-word-2">Everything is connected</span> – <span class="ankose-word-3">Tout est relié</span></p> </section> </div> </div> <div class="container-fluid"> <div class="wrapper-max-width row-1"><div class="container-max-width"> <div class="row"> <div class="region region-pre-footer"> <section id="block-block-1" class="block block-block col-md-3 clearfix"> <p><strong>National Gallery of Canada<br/> Closed Today</strong><br/> 380 Sussex Drive<br/> Ottawa, ON, Canada<br/> K1N 9N4<br/> <a href="https://web.archive.org/web/20211109000159/https://www.gallery.ca/visit/location-and-parking">Directions</a><br/> <a href="https://web.archive.org/web/20211109000159/tel:(613)%20990-1985" target="_blank">613-990-1985</a><br/> <a href="/web/20211109000159/https://www.gallery.ca/cdn-cgi/l/email-protection#e980878f86a98e8885858c9b90c78a88"><span class="__cf_email__" data-cfemail="fc95929a93bc9b9d9090998e85d29f9d">[email&#160;protected]</span></a></p> 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