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#303f9f; } .woocommerce .woocommerce-message:before, .woocommerce form.checkout table.shop_table .order-total .amount, .woocommerce ul.products li.product .price ins, .woocommerce ul.products li.product .price, .woocommerce div.product p.price ins, .woocommerce div.product span.price ins, .woocommerce div.product p.price, .woocommerce div.product .entry-summary div[itemprop="description"] blockquote:before, .woocommerce div.product .woocommerce-tabs #tab-description blockquote:before, .woocommerce div.product .entry-summary div[itemprop="description"] blockquote cite, .woocommerce div.product .entry-summary div[itemprop="description"] blockquote .author, .woocommerce div.product .woocommerce-tabs #tab-description blockquote cite, .woocommerce div.product .woocommerce-tabs #tab-description blockquote .author, .woocommerce div.product .product_meta > span a:hover, .woocommerce div.product .woocommerce-tabs ul.tabs li.active, .woocommerce ul.cart_list li .amount, .woocommerce ul.product_list_widget li .amount, .woocommerce table.shop_table td.product-name a:hover, .woocommerce table.shop_table td.product-price span, .woocommerce table.shop_table td.product-subtotal span, .woocommerce-cart .cart-collaterals .cart_totals table td .amount, .woocommerce .woocommerce-info:before, .woocommerce div.product span.price, .penci-container-inside.penci-breadcrumb span a:hover,.penci-container-inside.penci-breadcrumb a:hover { color: #303f9f; } .standard-content .penci-more-link.penci-more-link-button a.more-link, .penci-readmore-btn.penci-btn-make-button a, .penci-featured-cat-seemore.penci-btn-make-button a{ background-color: #303f9f; color: #fff; } .penci-vernav-toggle:before{ border-top-color: #303f9f; color: #fff; } .penci-container-inside.penci-breadcrumb i, .container.penci-breadcrumb i, .penci-container-inside.penci-breadcrumb span, .penci-container-inside.penci-breadcrumb span a, .penci-container-inside.penci-breadcrumb a, .container.penci-breadcrumb span, .container.penci-breadcrumb span a, .container.penci-breadcrumb a{ font-size: 14px; } .penci-top-bar, .penci-topbar-trending .penci-owl-carousel .owl-item, ul.penci-topbar-menu ul.sub-menu, div.penci-topbar-menu > ul ul.sub-menu, .pctopbar-login-btn .pclogin-sub{ background-color: #1e73be; } .headline-title.nticker-style-3:after{ border-color: #1e73be; } .penci-topbar-ctext, .penci-top-bar .pctopbar-item{ font-size: 14px; } .penci-topbar-social a, .penci-top-bar .penci-login-popup-btn a i{ font-size: 12px; } .penci-lgpop-title{font-size:24px;} #penci-login-popup:before{ opacity: ; } @media only screen and (min-width: 961px){#navigation,.sticky-wrapper:not( .is-sticky ) #navigation, #navigation.sticky:not(.sticky-active){ height: 53px !important; }#navigation .menu > li > a,.main-nav-social,#navigation.sticky:not(.sticky-active) .menu > li > a, #navigation.sticky:not(.sticky-active) .main-nav-social, .sticky-wrapper:not( .is-sticky ) #navigation .menu>li>a,.sticky-wrapper:not( .is-sticky ) .main-nav-social{ line-height: 51px !important; height: 52px !important; }#navigation.sticky:not(.sticky-active) ul.menu > li > a:before, #navigation.sticky:not(.sticky-active) .menu > ul > li > a:before, .sticky-wrapper:not( .is-sticky ) #navigation ul.menu > li > a:before,.sticky-wrapper:not( .is-sticky ) #navigation .menu > ul > li > a:before{ bottom: calc( 53px/2 - 14px ) !important; }#navigation .pc_dm_mode,.top-search-classes a.cart-contents, .pcheader-icon > a, #navigation.sticky:not(.sticky-active) .pcheader-icon > a,.sticky-wrapper:not( .is-sticky ) .pcheader-icon > a,#navigation #penci-header-bookmark > a{ height: 51px !important;line-height: 51px !important; }.penci-header-builder .pcheader-icon > a, .penci-header-builder .penci-menuhbg-toggle, .penci-header-builder .top-search-classes a.cart-contents, .penci-header-builder .top-search-classes > a{ height: auto !important; line-height: unset !important; }.pcheader-icon.shoping-cart-icon > a > span, #navigation.sticky:not(.sticky-active) .pcheader-icon.shoping-cart-icon > a > span, .sticky-wrapper:not( .is-sticky ) .pcheader-icon.shoping-cart-icon > a > span{ top: calc( 53px/2 - 18px ) !important; }.penci-menuhbg-toggle, .show-search, .show-search form.pc-searchform input.search-input, #navigation.sticky:not(.sticky-active) .penci-menuhbg-toggle, #navigation.sticky:not(.sticky-active) .show-search, #navigation.sticky:not(.sticky-active) .show-search form.pc-searchform input.search-input, .sticky-wrapper:not( .is-sticky ) #navigation .penci-menuhbg-toggle,.sticky-wrapper:not( .is-sticky ) #navigation .show-search:not( .pcbds-overlay ), .sticky-wrapper:not( .is-sticky ) .show-search form.pc-searchform input.search-input{ height: 51px !important; }#navigation.sticky:not(.sticky-active) .show-search a.close-search, .sticky-wrapper:not( .is-sticky ) .show-search a.close-search{ height: 53px !important;line-height: 53px !important; }#navigation #logo img, #navigation.sticky:not(.sticky-active).header-6 #logo img, #navigation.header-6 #logo img{ max-height: 53px; }body.rtl #navigation.sticky:not(.sticky-active) ul.menu > li > .sub-menu, body.rtl #navigation.header-6.sticky:not(.sticky-active) ul.menu > li > .sub-menu, body.rtl #navigation.header-6.sticky:not(.sticky-active) .menu > ul > li > .sub-menu, body.rtl #navigation.header-10.sticky:not(.sticky-active) ul.menu > li > .sub-menu, body.rtl #navigation.header-10.sticky:not(.sticky-active) .menu > ul > li > .sub-menu, body.rtl #navigation.header-11.sticky:not(.sticky-active) ul.menu > li > .sub-menu, body.rtl #navigation.header-11.sticky:not(.sticky-active) .menu > ul > li > .sub-menu, body.rtl #navigation-sticky-wrapper:not(.is-sticky) #navigation ul.menu > li > .sub-menu, body.rtl #navigation-sticky-wrapper:not(.is-sticky) #navigation.header-6 ul.menu > li > .sub-menu, body.rtl #navigation-sticky-wrapper:not(.is-sticky) #navigation.header-6 .menu > ul > li > .sub-menu, body.rtl #navigation-sticky-wrapper:not(.is-sticky) #navigation.header-10 ul.menu > li > .sub-menu, body.rtl #navigation-sticky-wrapper:not(.is-sticky) #navigation.header-10 .menu > ul > li > .sub-menu, body.rtl #navigation-sticky-wrapper:not(.is-sticky) #navigation.header-11 ul.menu > li > .sub-menu, body.rtl #navigation-sticky-wrapper:not(.is-sticky) #navigation.header-11 .menu > ul > li > .sub-menu{ top: 52px; }#navigation.header-10.sticky:not(.sticky-active):not(.penci-logo-overflow) #logo img, #navigation.header-11.sticky:not(.sticky-active):not(.penci-logo-overflow) #logo img, .sticky-wrapper:not( .is-sticky ) #navigation.header-10:not( .penci-logo-overflow ) #logo img, .sticky-wrapper:not( .is-sticky ) #navigation.header-11:not( .penci-logo-overflow ) #logo img { max-height: 53px; }.sticky-wrapper:not( .is-sticky ) #navigation.header-4.menu-item-padding,#navigation.header-4.menu-item-padding.sticky:not(.sticky-active).sticky-wrapper:not( .is-sticky ) #navigation.header-4.menu-item-padding ul.menu > li > a, #navigation.header-4.menu-item-padding.sticky:not(.sticky-active) ul.menu > li > a{ height: 53px; }}@media only screen and (min-width: 961px){.sticky-wrapper.is-sticky #navigation, .is-sticky #navigation.menu-item-padding,.is-sticky #navigation.menu-item-padding, #navigation.sticky-active,#navigation.sticky-active.menu-item-padding,#navigation.sticky-active.menu-item-padding{ height: 60px !important; }.sticky-wrapper.is-sticky #navigation .menu>li>a,.sticky-wrapper.is-sticky .main-nav-social, #navigation.sticky-active .menu > li > a, #navigation.sticky-active .main-nav-social{ line-height: 58px !important; height: 58px !important; }#navigation.sticky-active.header-10.menu-item-padding ul.menu > li > a, .is-sticky #navigation.header-10.menu-item-padding ul.menu > li > a,#navigation.sticky-active.header-11.menu-item-padding ul.menu > li > a, .is-sticky #navigation.header-11.menu-item-padding ul.menu > li > a,#navigation.sticky-active.header-1.menu-item-padding ul.menu > li > a, .is-sticky #navigation.header-1.menu-item-padding ul.menu > li > a,#navigation.sticky-active.header-4.menu-item-padding ul.menu > li > a, .is-sticky #navigation.header-4.menu-item-padding ul.menu > li > a,#navigation.sticky-active.header-7.menu-item-padding ul.menu > li > a, .is-sticky #navigation.header-7.menu-item-padding ul.menu > li > a,#navigation.sticky-active.header-6.menu-item-padding ul.menu > li > a, .is-sticky #navigation.header-6.menu-item-padding ul.menu > li > a,#navigation.sticky-active.header-9.menu-item-padding ul.menu > li > a, .is-sticky #navigation.header-9.menu-item-padding ul.menu > li > a,#navigation.sticky-active.header-2.menu-item-padding ul.menu > li > a, .is-sticky #navigation.header-2.menu-item-padding ul.menu > li > a,#navigation.sticky-active.header-3.menu-item-padding ul.menu > li > a, .is-sticky #navigation.header-3.menu-item-padding ul.menu > li > a,#navigation.sticky-active.header-5.menu-item-padding ul.menu > li > a, .is-sticky #navigation.header-5.menu-item-padding ul.menu > li > a,#navigation.sticky-active.header-8.menu-item-padding ul.menu > li > a, .is-sticky #navigation.header-8.menu-item-padding ul.menu > li > a{ height: 60px !important; line-height: 60px !important; }.is-sticky .top-search-classes a.cart-contents, .is-sticky #navigation #penci-header-bookmark > a, #navigation.sticky-active .main-nav-social, #navigation.sticky-active .pcheader-icon > a, .is-sticky .main-nav-social,.is-sticky .pcheader-icon > a,#navigation.sticky-active .penci-menuhbg-toggle, .sticky-wrapper.is-sticky #navigation .penci-menuhbg-toggle,#navigation.sticky-active .show-search, #navigation.sticky-active .show-search form.pc-searchform input.search-input, .sticky-wrapper.is-sticky .show-search, .sticky-wrapper.is-sticky .show-search form.pc-searchform input.search-input,.sticky-wrapper.is-sticky #navigation .pc_dm_mode, #navigation.sticky-active .show-search a.close-search, .sticky-wrapper.is-sticky .show-search a.close-search{ height: 58px !important; line-height: 58px !important; }#navigation.sticky-active.header-6 #logo img, .is-sticky #navigation.header-6 #logo img{ max-height: 60px; }#navigation.sticky-active .pcheader-icon.shoping-cart-icon > a > span, .sticky-wrapper.is-sticky .pcheader-icon.shoping-cart-icon > a > span{ top: calc( 60px/2 - 18px ) !important; }#navigation.sticky-active ul.menu > li > a:before, #navigation.sticky-active .menu > ul > li > a:before, .sticky-wrapper.is-sticky #navigation ul.menu > li > a:before, .sticky-wrapper.is-sticky #navigation .menu > ul > li > a:before{ bottom: calc( 60px/2 - 14px ) !important; }body.rtl #navigation.sticky-active ul.menu > li > .sub-menu, body.rtl #navigation-sticky-wrapper.is-sticky #navigation ul.menu > li > .sub-menu,body.rtl #navigation.sticky-active.header-6 ul.menu > li > .sub-menu, body.rtl #navigation-sticky-wrapper.is-sticky #navigation.header-6 ul.menu > li > .sub-menu,body.rtl #navigation.sticky-active.header-6 .menu > ul > li > .sub-menu, body.rtl #navigation-sticky-wrapper.is-sticky #navigation.header-6 .menu > ul > li > .sub-menu,body.rtl #navigation.sticky-active.header-10 ul.menu > li > .sub-menu, body.rtl #navigation-sticky-wrapper.is-sticky #navigation.header-10 ul.menu > li > .sub-menu,body.rtl #navigation.sticky-active.header-10 .menu > ul > li > .sub-menu, body.rtl #navigation-sticky-wrapper.is-sticky #navigation.header-10 .menu > ul > li > .sub-menu,body.rtl #navigation.sticky-active.header-11 ul.menu > li > .sub-menu, body.rtl #navigation-sticky-wrapper.is-sticky #navigation.header-11 ul.menu > li > .sub-menu,body.rtl #navigation.sticky-active.header-11 .menu > ul > li > .sub-menu, body.rtl #navigation-sticky-wrapper.is-sticky #navigation.header-11 .menu > ul > li > .sub-menu{ top: 59px; }#navigation.sticky-active.header-10:not(.penci-logo-overflow) #logo img, #navigation.sticky-active.header-11:not(.penci-logo-overflow) #logo img, .is-sticky #navigation.header-10:not( .penci-logo-overflow ) #logo img, .is-sticky #navigation.header-11:not( .penci-logo-overflow ) #logo img { max-height: 60px; }} #navigation ul.menu > li > a, #navigation .menu > ul > li > a { font-size: 12px; } #navigation .pcmis-5 .penci-mega-latest-posts.col-mn-4 .penci-mega-post:nth-child(5n + 1) .penci-mega-post-inner .penci-mega-meta .post-mega-title a { font-size:17.92px; } #navigation .penci-megamenu .post-mega-title a, .pc-builder-element .navigation .penci-megamenu .penci-content-megamenu .penci-mega-latest-posts .penci-mega-post .post-mega-title a{ font-size:14px; } #navigation .penci-megamenu .penci-mega-child-categories a, .pc-builder-element.pc-main-menu .navigation .menu li .penci-mega-child-categories a{ font-size: 13px; } #sidebar-nav-logo{ padding-bottom: 0; } #sidebar-nav-logo:before { content: none; display: none; } #sidebar-nav .menu li a { font-size: 14px; } #navigation .penci-megamenu .post-mega-title a, .pc-builder-element .navigation .penci-megamenu .penci-content-megamenu .penci-mega-latest-posts .penci-mega-post .post-mega-title a{ text-transform: none; } .penci-header-signup-form { padding-top: px; padding-bottom: px; } .penci-slide-overlay .overlay-link, .penci-slider38-overlay, .penci-flat-overlay .penci-slide-overlay .penci-mag-featured-content:before, .slider-40-wrapper .list-slider-creative .item-slider-creative .img-container:before { opacity: ; } .penci-item-mag:hover .penci-slide-overlay .overlay-link, .featured-style-38 .item:hover .penci-slider38-overlay, .penci-flat-overlay .penci-item-mag:hover .penci-slide-overlay .penci-mag-featured-content:before { opacity: ; } .penci-featured-content .featured-slider-overlay { opacity: ; } .slider-40-wrapper .list-slider-creative .item-slider-creative:hover .img-container:before { opacity:; } .featured-style-29 .featured-slider-overlay { opacity: ; } .header-standard .post-entry a:hover, .header-standard .author-post span a:hover, .standard-content a, .standard-content .post-entry a, .standard-post-entry a.more-link:hover, .penci-post-box-meta .penci-box-meta a:hover, .standard-content .post-entry blockquote:before, .post-entry blockquote cite, .post-entry blockquote .author, .standard-content-special .author-quote span, .standard-content-special .format-post-box .post-format-icon i, .standard-content-special .format-post-box .dt-special a:hover, .standard-content .penci-more-link a.more-link, .standard-content .penci-post-box-meta .penci-box-meta a:hover { color: #1287bd; } .standard-content .penci-more-link.penci-more-link-button a.more-link{ background-color: #1287bd; color: #fff; } .standard-content-special .author-quote span:before, .standard-content-special .author-quote span:after, .standard-content .post-entry ul li:before, .post-entry blockquote .author span:after, .header-standard:after { background-color: #1287bd; } .penci-more-link a.more-link:before, .penci-more-link a.more-link:after { border-color: #1287bd; } .penci-featured-infor .cat a.penci-cat-name, .penci-grid .cat a.penci-cat-name, .penci-masonry .cat a.penci-cat-name, .penci-featured-infor .cat a.penci-cat-name { color: #1287bd; } .penci-featured-infor .cat a.penci-cat-name:after, .penci-grid .cat a.penci-cat-name:after, .penci-masonry .cat a.penci-cat-name:after, .penci-featured-infor .cat a.penci-cat-name:after{ border-color: #1287bd; } .penci-grid li.typography-style .overlay-typography { opacity: ; } .penci-grid li.typography-style:hover .overlay-typography { opacity: ; } .penci-grid > li, .grid-featured, .penci-grid li.typography-style, .grid-mixed, .penci-grid .list-post.list-boxed-post, .penci-masonry .item-masonry, article.standard-article, .penci-grid li.list-post, .grid-overlay, .penci-grid li.list-post.penci-slistp{ margin-bottom: 20px; } .penci-grid li.list-post, .penci-grid li.list-post.penci-slistp{ padding-bottom: 20px; } .penci-layout-mixed-3 .penci-grid li.penci-slistp, .penci-layout-mixed-4 .penci-grid li.penci-slistp{ padding-bottom: 0px; margin-bottom: 0px; padding-top: 20px; } .penci-layout-mixed-3 .penci-grid li.penci-slistp ~ .penci-slistp, .penci-layout-mixed-4 .penci-grid li.penci-slistp ~ .penci-slistp{ margin-top: 20px; } @media only screen and (min-width: 961px){ .penci-sidebar-content{ width: 26%; } .penci-single-style-10 .penci-single-s10-content, .container.penci_sidebar:not(.two-sidebar) #main{ width: 74%; } } .penci-sidebar-content .widget, .penci-sidebar-content.pcsb-boxed-whole { margin-bottom: 40px; } .penci-sidebar-content .penci-border-arrow .inner-arrow { text-transform: none; } .penci-sidebar-content .penci-border-arrow .inner-arrow { font-size: 14px; } .penci-sidebar-content.style-11 .penci-border-arrow .inner-arrow, .penci-sidebar-content.style-12 .penci-border-arrow .inner-arrow, .penci-sidebar-content.style-14 .penci-border-arrow .inner-arrow:before, .penci-sidebar-content.style-13 .penci-border-arrow .inner-arrow, .penci-sidebar-content .penci-border-arrow .inner-arrow, .penci-sidebar-content.style-15 .penci-border-arrow .inner-arrow{ background-color: #2878bf; } .penci-sidebar-content.style-2 .penci-border-arrow:after{ border-top-color: #2878bf; } .penci-sidebar-content .penci-border-arrow .inner-arrow, .penci-sidebar-content.style-4 .penci-border-arrow .inner-arrow:before, .penci-sidebar-content.style-4 .penci-border-arrow .inner-arrow:after, .penci-sidebar-content.style-5 .penci-border-arrow, .penci-sidebar-content.style-7 .penci-border-arrow, .penci-sidebar-content.style-9 .penci-border-arrow{ border-color: #ffffff; } .penci-sidebar-content .penci-border-arrow:before { border-top-color: #ffffff; } .penci-sidebar-content.style-16 .penci-border-arrow:after{ background-color: #ffffff; } #footer-section .footer-menu li a { font-size: 14px; } #footer-copyright * { font-size: 13px; } #footer-copyright * { font-style: normal; } 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srcset="https://fooddrinkinnovations.com/wp-content/uploads/2024/11/Amit-Marwaha.jpg 450w, https://fooddrinkinnovations.com/wp-content/uploads/2024/11/Amit-Marwaha-225x300.jpg 225w" sizes="(max-width: 450px) 100vw, 450px" /></figure> <p><strong>Authored by Amit Marwaha, Managing Director of DRRK Foods Pvt Ltd.</strong></p> <p>Basmati rice holds a very special place in India’s agricultural scenario not just as a staple food but also as a major export commodity. India is one of the leading exporters of Basmati Rice to the global market. In the year 2023-24, the country exported 5242048.39 MT of Basmati Rice to the world for the worth of Rs. 48389.18 Crores. Looking at it, the Indian government introduced a Minimum Export Price (MEP) on Basmati rice in the last crop season. The primary objective of the government was to stabilize the domestic market and offer fair prices for consumers in India by controlling inflation. However, despite this policy, the domestic procurement of Basmati rice has faced challenges, particularly concerning the Minimum Export Price (MEP).</p> <p>What is the MEP Policy?<br>The Minimum Export Price (MEP) is the minimum rate at which a product can be exported. It is a tool that is used by the government to control the export of essential commodities, ensure their availability in the domestic market, and stabilize prices. In the case of Basmati rice, the MEP is set to prevent the export of Basmati rice which is of low quality, and make sure that these remain available in the Indian domestic market. Additionally, it helps control the illegal export of non-Basmati rice, which some traders might try to disguise as Basmati shipments.</p> <p>How Low MEP Can Benefit the Basmatic Rice Industry in India?</p> <p>● Stabilization in Domestic Prices: A balanced approach to MEP can help stabilize domestic prices. By ensuring that a portion of the produce is exported, the domestic market is protected from oversupply, which can lead to price crashes. This price stability benefits not only the farmers but also the procurement agencies and the entire supply chain.</p> <p>● Boost in Government Initiatives: Lowering MEP can help the government focus on initiatives that are primarily aimed at increasing the income of the farmers and promoting agricultural exports. By making Basmati rice more accessible in international markets, the government can ensure that farmers benefit from global demand which in the longer-run will lead to contributing to the overall economic growth of the country.</p> <p>● Encouraging Quality Production: When farmers are assured of a fair price, whether through exports or domestic sales, they are more likely to invest in quality inputs. Lowering MEP, therefore, can lead to the production of higher-quality Basmati rice, which is crucial for maintaining India’s reputation in the global market.</p> <p>● Expansion of Export Competitiveness: Low MEP can make Indian Basmati rice more competitive in the international market. By offering more competitive prices, India can maintain its market share and expand into new markets. This increased demand can help absorb the surplus, ensuring that farmers receive fair prices for their produce.</p> <p>Future Challenges and Considerations<br>While lowering the MEP presents several benefits, it is essential to approach this strategy with caution. The government must consider factors such as global demand, currency fluctuations, and the cost of production. Additionally, there must be mechanisms in place to prevent any negative impact on the domestic availability of Basmati rice.</p> <p>In short, lowering the Minimum Export Price (MEP) for Basmati rice is crucial for enhancing domestic procurement, supporting farmers, and maintaining India’s position in the global market. However, this approach must be balanced with careful consideration of market dynamics to ensure that both domestic and international markets are adequately served. By adopting a flexible MEP policy, the government can promote sustainable growth in the Basmati rice industry, ensuring that it continues to be a source of pride and economic strength for India.</p> <div class="penci-ilrltpost-beaf"> <div class="penci-ilrelated-posts pcilrt-list pcilrt-none pcilrt-col-2"> <div class="pcilrp-heading pcilrph-align-left"> <span>You Might Also Like</span></div> <ul class="pcilrp-content"> <li class="pcilrp-item pcilrp-item-list"> <a href="https://fooddrinkinnovations.com/news-pr/bisleri-ropes-in-iconic-star-deepika-padukone-as-its-global-brand-ambassador/">Bisleri Ropes in Iconic Star Deepika Padukone as it’s Global Brand Ambassador</a> </li> <li class="pcilrp-item pcilrp-item-list"> <a href="https://fooddrinkinnovations.com/news-pr/kraft-heinz-partners-with-taco-bell-on-meal-kits-that-bring-fast-food-favorites-to-the-home/">Kraft Heinz partners with Taco Bell on meal kits that bring fast food favorites to the home</a> </li> <li class="pcilrp-item 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