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style="-webkit-line-clamp:0">•</span></div><div class="Stats_rightContent__8d0AF"><span class="Text_root__is73U Text_weight-strong__yEO2S Text_secondary__EPWj0 Text_medium__rk8Tn Likes_root__WVQ1_ text" style="-webkit-line-clamp:0" tabindex="0">1 like</span><span class="Text_root__is73U Text_medium__rk8Tn text" style="-webkit-line-clamp:0">•</span><span class="Text_root__is73U Text_weight-strong__yEO2S Text_secondary__EPWj0 Text_medium__rk8Tn Likes_root__WVQ1_ text" style="-webkit-line-clamp:0" tabindex="0">1,306 views</span></div></div><div class="author Author_root___6Bx5"><div class="Avatar_root__GNWHY" style="width:24px;height:24px;line-height:24px"><img class="Avatar_image__Bbtll" src="https://cdn.slidesharecdn.com/profile-photo-linkedin-talent-solutions-48x48.jpg?cb=1611871543" alt="LinkedIn Talent Solutions" loading="lazy" decoding="sync"/></div><a class="Link_root__vn3ab Author_link___lVxw ellipsis Link_primary__Iq4CI Link_size-large__W0PAv Link_weight-regular__yPpnB" data-cy="author-link" title="LinkedIn Talent Solutions" href="https://www.slideshare.net/linkedin-talent-solutions">LinkedIn Talent Solutions</a><button type="button" class="FollowButton_root__FxpBi Author_follow__Lw4TS FollowButton_follow__d_6u5">Follow</button></div><div class="description Description_root__kt4uq Description_clamped__PaV_1"><div class="Description_wrapper__hYE9_" data-cy="document-description"><p>Click through to see the top corporate recruiting trends for Canada in 2012. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn <button type="button" class="Button_root__i1yp0 Button_primary__K25Gq Button_text__ZT_3O Button_small__sqsEx Description_less__BvWbY Description_hidden__a9QZJ" data-testid="button" aria-label="Read less"><span>Read less</span></button></p></div><button type="button" class="Button_root__i1yp0 Button_primary__K25Gq Button_text__ZT_3O Button_small__sqsEx Description_more__ChrRK" data-testid="button" aria-label="Read more" data-cy="read-more-button"><span>Read more</span></button></div><div class="actions Actions_root__00yIC"><div class="Tooltip_triggerWrapper___S2HG"><button type="button" class="Button_root__i1yp0 Button_secondary__hHiHI Button_text__ZT_3O Button_small__sqsEx Button_icon__1C4qi like-button unliked" data-testid="button" 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class="MetadataToolbar_underline__QQn0C"></div></div></div><div class="player Player_root__L1AmF"><div id="new-player" class="vertical-player VerticalPlayer_root__K8_YS" data-slideshow-id="14566099"><div><div id="slide1" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-0" alt="Recruiting Solutions 2012 Recruiting Trends – Canada Snapshot ORGANIZATION NAME " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="eager" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-1-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-1-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-1-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-1-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide2" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-1" alt="Methodology All respondents:  work in a corporate HR/recruiting setting Surveyed 299 recruiting  represent an even mix of small, midsize and large enterprises professionals in Canada  have at least some budget authority with a LinkedIn profile.  focus solely or significantly on recruitment May - July 2012 Nordics: 113 Netherlands: 226 UK: 334 Canada: 299 Germany: 97 Spain: 100 France: 224 USA: 755 Italy: 99 Australia: 280 Brazil: 226 India: 255 2 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-2-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-2-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-2-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-2-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide3" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-2" alt="6 notable trends in Canada - summary 1. Hiring surprisingly healthy 2. The (competitive) heat is on 3. Passive talent and pipelining remain essential 4. Quality of hire the name of the game 5. Employer branding the hot topic 6. Data-driven decision making is Achilles heel 3 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-3-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-3-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-3-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-3-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide4" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-3" alt="1. Hiring surprisingly healthy " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-4-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-4-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-4-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-4-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide5" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-4" alt="Among those who are hiring, over 40 percent seeing volume increase in 2012 100% 100% 80% 41% Hiring more 80% 38% 46% 50% 60% 60% Hiring same 34% 40% 42% 40% 41% 35% 20% Hiring less 20% 28% 13% 18% 15% 0% 0% 2011 2012 2011 2012 “Considering only full and part-time professional employees, how do you expect the hiring volume across your organization to change this year?” 5 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-5-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-5-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-5-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-5-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide6" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-5" alt="Budget growth almost in line with hiring growth 100% 100% 37% 30% 80% 38% Increase 80% 41% 60% 60% Same 43% 40% 49% 44% 40% 45% 20% Decrease 20% 27% 13% 19% 14% 0% 0% 2011 2012 2011 2012 “How has your organization's budget for recruiting solutions changed from last year?” 6 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-6-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-6-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-6-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-6-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide7" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-6" alt="2. The (competitive) heat is on " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-7-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-7-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-7-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-7-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide8" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-7" alt="Top Canadian obstacles to attracting top talent reflect highly competitive landscape Biggest obstacles to attracting top talent Competition 1 48% 1 41% Compensation 2 41% 2 39% Lack of awareness or interest in our employer brand 3 24% 3 25% Location 4 23% 4 25% Recruiting team too small 5 16% 5 15% Recruiting team doesn't have the right tools/systems 6 14% 6 13% Lack of awareness that we're hiring 7 12% 7 12% Inability to effectively use data to improve our approach 8 9% 8 9% Quality of talent currently at our company 9 7% 9 7% Recruiting team skills 10 6% 11 4% Company performance 11 5% 10 6% Other 10% 11% 8 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-8-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-8-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-8-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-8-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide9" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-8" alt="Chief competitive threats Recruiting leaders in Canada are most concerned their competitors will…  Learn to use social networking and social media more effectively  Build and nurture strong talent pools or pipelines  Invest in employer brand " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-9-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-9-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-9-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-9-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide10" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-9" alt="Similarities between competitive threats and top long- term trends Top long-lasting trends Utilizing social and professional networks 1 41% Finding better ways to source passive candidates 2 38% Upgrading employment branding 3 27% Training recruiters and hiring managers 4 24% Boosting referral programs 5 22% Optimizing your career site 6 20% Recruiting globally 7 18% Measuring quality of hire more consistently 8 17% Reducing dependence on traditional job boards 9 15% Revitalizing corporate jobs/career sites 10 12% Using CRM technology to manage talent leads 11 12% Reducing spend on staffing firms 12 12% 10 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-10-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-10-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-10-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-10-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide11" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-10" alt="Recruiting through the eyes of Canadian talent acquisition professionals “Recruiting is…” 11 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-11-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-11-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-11-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-11-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide12" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-11" alt="3. Passive talent and pipelining remain essential " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-12-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-12-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-12-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-12-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide13" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-12" alt="Most believe in the importance of passive talent and the practice of pipelining talent Passive talent Pipelining talent Passive talent a focus Engaged in pipelining talent Passive talent not a focus Not engaged in pipelining talent 21% 40% 60% 79% 13 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-13-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-13-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-13-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-13-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide14" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-13" alt="4. Quality of hire the name of the game " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-14-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-14-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-14-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-14-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide15" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-14" alt="Quality of hire is the single most important metric for corporate recruiters; cost per hire surprisingly low on list Single most important recruiting metric Quality of hire 1 40% 1 45% Time to fill 2 28% 3 21% Hiring manager satisfaction 3 25% 2 22% Other 4 4% 5 3% Cost per hire 5 3% 4 8% 15 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-15-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-15-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-15-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-15-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide16" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-15" alt="Fastest-rising source of quality hires: company career site; Fastest falling: legacy job boards, internal hires Biggest YoY Best sources for key quality hires changes Company career website 1 44% +11% Employee referral programs 2 39% +4% Internal hires 3 39% -7% Social professional networks (e.g. LinkedIn) 4 31% +4% Internet job boards 5 30% -7% Recruitment agencies 6 17% -5% Your ATS/internal candidate database 7 12% Internet resume databases 8 12% College recruiting programs 9 9% General career fairs 10 7% Your CRM system 11 4% Print newspapers/trade journals 12 3% 16 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-16-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-16-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-16-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-16-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide17" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-16" alt="5. Employer branding is the hot trend " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-17-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-17-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-17-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-17-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide18" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-17" alt="Employer brand seen as critical in hiring great talent 88% 83% Agree that employer brand has significant impact on ability to hire great talent 75% 69% Agree that employer brand is a top priority for their organization 18 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-18-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-18-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-18-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-18-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide19" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-18" alt="Despite the climate of ‘more with less’, companies investing in employer branding – especially in Canada Increasing (53%) or 99% maintaining (46%) their investment in employer brand in 2012 91% 19 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-19-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-19-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-19-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-19-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide20" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-19" alt="6. Data-driven decision making is Achilles heel " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-20-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-20-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-20-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-20-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide21" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-20" alt="Despite its importance, measurement of employer brand inconsistent Regularly measure the health 35% of employer brand in a quantifiable way 33% Regularly survey candidates 25% to understand employer brand position 32% 21 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-21-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-21-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-21-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-21-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide22" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-21" alt="In general, talent acquisition must become more data- driven in order to lead the business Believe their organization 28% utilizes data well to make hiring decisions 26% Believe they are average, 72% or poor at using data to make hiring decisions 74% 22 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-22-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-22-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-22-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-22-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide23" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-22" alt="6 notable trends in Canada - summary 1. Hiring surprisingly healthy. Despite macro trends, hiring in Canada is relatively strong. Over 40 percent say hiring volume up from 2011; another 42 percent hiring at same rate. Budgets appear to be trending roughly in line. 2. The (competitive) heat is on. Competition and compensation are cited as biggest obstacles to hiring top talent; respondents are most worried their competitors will learn to use social platforms more effectively, pipeline talent, and invest in employer branding. 3. Passive talent and pipelining remain essential. 60 percent say passive talent is a focus, and almost 80 percent do some form of talent pipelining. 4. Quality of hire the name of the game. 40 percent cite quality of hire as most critical metric; career sites, employee referrals, and professional networks are rising as quality sources. 5. Employer branding the hot topic. 88 percent agree employer brand has a significant impact on ability to hire great talent; 75 percent say it’s an organizational priority. And an incredible 99 percent are either increasing or maintaining employer brand investment. 6. Data-driven decision making is Achilles heel. Despite the importance of employer branding, 35 percent regularly measure, and only 25 percent survey candidates. Only 28 percent say they use data well to make hiring decisions. 23 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-23-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-23-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-23-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-23-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide24" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-23" alt="Additional resources On how to recruit http://talent.linkedin.com/passivetalent passive talent On how to dial up your recruiting impact on http://talent.linkedin.com LinkedIn On best practices in COMING SOON employer branding Read our blog http://lnkd.in/talent-blog See more research http://lnkd.in/hireonlinkedin Follow us @hireonlinkedin 24 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-24-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-24-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-24-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-24-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide25" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-24" alt="Sampling and methodology  Survey fielding occurred between late May and late July 2012  N=299 talent acquisition professionals located in Canada, who – work in a corporate HR/Talent Acquisition department – have at least some authority in determine their company’s recruitment solutions budget – focus exclusively on recruiting, manage a recruiting team, or are HR generalists who spend more than 25 percent of their time recruiting  Comparisons to 2011 data are taken from 2011 Global Hiring Trends research, which fielded between late April and early June, 2011 – n=290 talent acquisition professionals with identical sampling criteria and methodology to 2012  Global numbers are reported as un-weighted averages of corporate recruiter responses from the following countries: – Australia, Brazil, Canada, France, Germany, India, Italy, Netherlands, Nordics (Norway, Sweden, Denmark, Finland), Spain, UK, & US  Participants are members of LinkedIn who have opted to participate in research studies. They were selected based on information in their LinkedIn profile and were contacted via email. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-25-320.jpg 320w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-25-638.jpg 638w, https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/75/Canada-Recruiting-Trends-2012-English-25-2048.jpg 2048w" src="https://image.slidesharecdn.com/recruitingtrends2012canada-121002212200-phpapp01/85/Canada-Recruiting-Trends-2012-English-25-320.jpg" sizes="100vw"/></div></div></div></div></div></div><div class="RelatedContent_root__29Np1"><div class="RelatedContent_wrapper__riU7l"><h2 class="Heading_heading__3MAvZ Heading_h2__f9yvs RelatedContent_title__QUhpL">More Related Content</h2><div></div><div></div><div id="between-recs-ad-1-container" class="freestar-ad-container FreestarAdContainer_root__qPPC_" style="--fallback-aspect-ratio:undefined / undefined"><div><div class="" id="between-recs-ad-1"></div></div></div><div></div><div id="between-recs-ad-2-container" class="freestar-ad-container FreestarAdContainer_root__qPPC_" style="--fallback-aspect-ratio:undefined / undefined"><div><div class="" id="between-recs-ad-2"></div></div></div><div></div><div></div></div></div><div class="Transcript_root__Vrf6Q"><h2 class="Transcript_title__YgAka"><span class="Icon_root__AjZyv" style="--size:24px"><span class="Icon_icon__4zzsG" style="mask-image:url(https://public.slidesharecdn.com/_next/static/media/file.5db1ba24.svg);background-color:currentColor"></span><span class="sr-only"></span></span>Canada Recruiting Trends 2012 | English</h2><div><ul class="Transcript_list__faItj"><div><li>1. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#1">Recruiting Solutions 2012 Recruiting </a> Trends – Canada Snapshot ORGANIZATION NAME </li></div><div><li>2. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#2">Methodology </a> All respondents:  work in a corporate HR/recruiting setting Surveyed 299 recruiting  represent an even mix of small, midsize and large enterprises professionals in Canada  have at least some budget authority with a LinkedIn profile.  focus solely or significantly on recruitment May - July 2012 Nordics: 113 Netherlands: 226 UK: 334 Canada: 299 Germany: 97 Spain: 100 France: 224 USA: 755 Italy: 99 Australia: 280 Brazil: 226 India: 255 2 </li></div><div><li>3. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#3">6 notable trends </a> in Canada - summary 1. Hiring surprisingly healthy 2. The (competitive) heat is on 3. Passive talent and pipelining remain essential 4. Quality of hire the name of the game 5. Employer branding the hot topic 6. Data-driven decision making is Achilles heel 3 </li></div><div><li>4. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#4">1. Hiring surprisingly </a> healthy </li></div><div><li>5. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#5">Among those who </a> are hiring, over 40 percent seeing volume increase in 2012 100% 100% 80% 41% Hiring more 80% 38% 46% 50% 60% 60% Hiring same 34% 40% 42% 40% 41% 35% 20% Hiring less 20% 28% 13% 18% 15% 0% 0% 2011 2012 2011 2012 “Considering only full and part-time professional employees, how do you expect the hiring volume across your organization to change this year?” 5 </li></div><div><li>6. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#6">Budget growth almost </a> in line with hiring growth 100% 100% 37% 30% 80% 38% Increase 80% 41% 60% 60% Same 43% 40% 49% 44% 40% 45% 20% Decrease 20% 27% 13% 19% 14% 0% 0% 2011 2012 2011 2012 “How has your organization's budget for recruiting solutions changed from last year?” 6 </li></div><div><li>7. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#7">2. The (competitive) </a> heat is on </li></div><div><li>8. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#8">Top Canadian obstacles </a> to attracting top talent reflect highly competitive landscape Biggest obstacles to attracting top talent Competition 1 48% 1 41% Compensation 2 41% 2 39% Lack of awareness or interest in our employer brand 3 24% 3 25% Location 4 23% 4 25% Recruiting team too small 5 16% 5 15% Recruiting team doesn't have the right tools/systems 6 14% 6 13% Lack of awareness that we're hiring 7 12% 7 12% Inability to effectively use data to improve our approach 8 9% 8 9% Quality of talent currently at our company 9 7% 9 7% Recruiting team skills 10 6% 11 4% Company performance 11 5% 10 6% Other 10% 11% 8 </li></div><div><li>9. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#9">Chief competitive threats Recruiting </a> leaders in Canada are most concerned their competitors will…  Learn to use social networking and social media more effectively  Build and nurture strong talent pools or pipelines  Invest in employer brand </li></div><div><li>10. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#10">Similarities between competitive </a> threats and top long- term trends Top long-lasting trends Utilizing social and professional networks 1 41% Finding better ways to source passive candidates 2 38% Upgrading employment branding 3 27% Training recruiters and hiring managers 4 24% Boosting referral programs 5 22% Optimizing your career site 6 20% Recruiting globally 7 18% Measuring quality of hire more consistently 8 17% Reducing dependence on traditional job boards 9 15% Revitalizing corporate jobs/career sites 10 12% Using CRM technology to manage talent leads 11 12% Reducing spend on staffing firms 12 12% 10 </li></div><div><li>11. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#11">Recruiting through the </a> eyes of Canadian talent acquisition professionals “Recruiting is…” 11 </li></div><div><li>12. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#12">3. Passive talent </a> and pipelining remain essential </li></div><div><li>13. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#13">Most believe in </a> the importance of passive talent and the practice of pipelining talent Passive talent Pipelining talent Passive talent a focus Engaged in pipelining talent Passive talent not a focus Not engaged in pipelining talent 21% 40% 60% 79% 13 </li></div><div><li>14. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#14">4. Quality of </a> hire the name of the game </li></div><div><li>15. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#15">Quality of hire </a> is the single most important metric for corporate recruiters; cost per hire surprisingly low on list Single most important recruiting metric Quality of hire 1 40% 1 45% Time to fill 2 28% 3 21% Hiring manager satisfaction 3 25% 2 22% Other 4 4% 5 3% Cost per hire 5 3% 4 8% 15 </li></div><div><li>16. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#16">Fastest-rising source of </a> quality hires: company career site; Fastest falling: legacy job boards, internal hires Biggest YoY Best sources for key quality hires changes Company career website 1 44% +11% Employee referral programs 2 39% +4% Internal hires 3 39% -7% Social professional networks (e.g. LinkedIn) 4 31% +4% Internet job boards 5 30% -7% Recruitment agencies 6 17% -5% Your ATS/internal candidate database 7 12% Internet resume databases 8 12% College recruiting programs 9 9% General career fairs 10 7% Your CRM system 11 4% Print newspapers/trade journals 12 3% 16 </li></div><div><li>17. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#17">5. Employer branding </a> is the hot trend </li></div><div><li>18. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#18">Employer brand seen </a> as critical in hiring great talent 88% 83% Agree that employer brand has significant impact on ability to hire great talent 75% 69% Agree that employer brand is a top priority for their organization 18 </li></div><div><li>19. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#19">Despite the climate </a> of ‘more with less’, companies investing in employer branding – especially in Canada Increasing (53%) or 99% maintaining (46%) their investment in employer brand in 2012 91% 19 </li></div><div><li>20. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#20">6. Data-driven decision </a> making is Achilles heel </li></div><div><li>21. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#21">Despite its importance, </a> measurement of employer brand inconsistent Regularly measure the health 35% of employer brand in a quantifiable way 33% Regularly survey candidates 25% to understand employer brand position 32% 21 </li></div><div><li>22. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#22">In general, talent </a> acquisition must become more data- driven in order to lead the business Believe their organization 28% utilizes data well to make hiring decisions 26% Believe they are average, 72% or poor at using data to make hiring decisions 74% 22 </li></div><div><li>23. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#23">6 notable trends </a> in Canada - summary 1. Hiring surprisingly healthy. Despite macro trends, hiring in Canada is relatively strong. Over 40 percent say hiring volume up from 2011; another 42 percent hiring at same rate. Budgets appear to be trending roughly in line. 2. The (competitive) heat is on. Competition and compensation are cited as biggest obstacles to hiring top talent; respondents are most worried their competitors will learn to use social platforms more effectively, pipeline talent, and invest in employer branding. 3. Passive talent and pipelining remain essential. 60 percent say passive talent is a focus, and almost 80 percent do some form of talent pipelining. 4. Quality of hire the name of the game. 40 percent cite quality of hire as most critical metric; career sites, employee referrals, and professional networks are rising as quality sources. 5. Employer branding the hot topic. 88 percent agree employer brand has a significant impact on ability to hire great talent; 75 percent say it’s an organizational priority. And an incredible 99 percent are either increasing or maintaining employer brand investment. 6. Data-driven decision making is Achilles heel. Despite the importance of employer branding, 35 percent regularly measure, and only 25 percent survey candidates. Only 28 percent say they use data well to make hiring decisions. 23 </li></div><div><li>24. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#24">Additional resources On how </a> to recruit http://talent.linkedin.com/passivetalent passive talent On how to dial up your recruiting impact on http://talent.linkedin.com LinkedIn On best practices in COMING SOON employer branding Read our blog http://lnkd.in/talent-blog See more research http://lnkd.in/hireonlinkedin Follow us @hireonlinkedin 24 </li></div><div><li>25. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/linkedin-talent-solutions/2012-recruiting-trends-canada#25">Sampling and methodology  </a> Survey fielding occurred between late May and late July 2012  N=299 talent acquisition professionals located in Canada, who – work in a corporate HR/Talent Acquisition department – have at least some authority in determine their company’s recruitment solutions budget – focus exclusively on recruiting, manage a recruiting team, or are HR generalists who spend more than 25 percent of their time recruiting  Comparisons to 2011 data are taken from 2011 Global Hiring Trends research, which fielded between late April and early June, 2011 – n=290 talent acquisition professionals with identical sampling criteria and methodology to 2012  Global numbers are reported as un-weighted averages of corporate recruiter responses from the following countries: – Australia, Brazil, Canada, France, Germany, India, Italy, Netherlands, Nordics (Norway, Sweden, Denmark, Finland), Spain, UK, & US  Participants are members of LinkedIn who have opted to participate in research studies. They were selected based on information in their LinkedIn profile and were contacted via email. </li></div></ul></div></div><div class="actions-menu-container ActionsMenu_root__4k507" data-cy="actions-menu-mobile"><div class="Tooltip_triggerWrapper___S2HG"><button type="button" class="Button_root__i1yp0 Button_secondary__hHiHI Button_text__ZT_3O Button_small__sqsEx Button_icon__1C4qi save-button" data-testid="button" aria-label="actions.save" data-saved="false" data-cy="loggedout-save-slideshow-button"><span class="Icon_root__AjZyv SaveLoggedOut_icon__ny9X2" style="--size:24px"><span class="Icon_icon__4zzsG" style="mask-image:url(https://public.slidesharecdn.com/_next/static/media/save.ef1812e2.svg);background-color:currentColor"></span><span class="sr-only"></span></span></button></div><button type="button" class="unstyled-button more-button MoreDropdownButton_trigger__x7wGs" aria-label="More options" data-cy="more-options-icon" data-testid="ellipsis"><div 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The modern, open-plan building features breakout areas, a private garden and terrace, an on-site gym and restaurant, and Currys PC World and Carphone Warehouse stores with employee discounts. 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Hiring surprisingly healthy\n\n2. The (competitive) heat is on\n\n3. Passive talent and pipelining remain essential\n\n4. Quality of hire the name of the game\n\n5. Employer branding the hot topic\n\n6. Data-driven decision making is Achilles heel\n\n\n\n\n 3\n ","1. Hiring surprisingly healthy\n ","Among those who are hiring, over 40 percent seeing\n volume increase in 2012\n\n\n\n100% 100%\n\n\n\n80% 41% Hiring more 80% 38%\n 46% 50%\n60% 60%\n\n Hiring same\n 34%\n40% 42% 40%\n 41% 35%\n20% Hiring less 20%\n 28%\n 13% 18% 15%\n 0% 0%\n 2011 2012 2011 2012\n\n\n “Considering only full and part-time professional employees, how do you\n expect the hiring volume across your organization to change this year?”\n\n 5\n ","Budget growth almost in line with hiring growth\n\n\n\n\n100% 100%\n\n\n\n 37% 30%\n80% 38% Increase 80% 41%\n\n60% 60%\n\n Same 43%\n40%\n 49% 44% 40%\n 45%\n\n20% Decrease 20%\n 27%\n 13% 19% 14%\n 0% 0%\n 2011 2012 2011 2012\n\n\n\n “How has your organization's budget for recruiting solutions changed from last year?”\n\n\n 6\n ","2. The (competitive) heat is on\n ","Top Canadian obstacles to attracting top talent reflect\nhighly competitive landscape\n\n\nBiggest obstacles to attracting top talent\n\nCompetition 1 48% 1 41%\nCompensation 2 41% 2 39%\nLack of awareness or interest in our employer brand 3 24% 3 25%\nLocation 4 23% 4 25%\nRecruiting team too small 5 16% 5 15%\nRecruiting team doesn't have the right tools/systems 6 14% 6 13%\nLack of awareness that we're hiring 7 12% 7 12%\nInability to effectively use data to improve our approach 8 9% 8 9%\nQuality of talent currently at our company 9 7% 9 7%\nRecruiting team skills 10 6% 11 4%\nCompany performance 11 5% 10 6%\nOther 10% 11%\n\n\n 8\n ","Chief competitive threats\nRecruiting leaders in Canada are most concerned their\ncompetitors will…\n\n Learn to use social networking and social media more\n effectively\n Build and nurture strong talent pools or pipelines\n Invest in employer brand\n ","Similarities between competitive threats and top long-\nterm trends\n\n\n Top long-lasting trends\n\n Utilizing social and professional networks 1 41%\n Finding better ways to source passive candidates 2 38%\n Upgrading employment branding 3 27%\n Training recruiters and hiring managers 4 24%\n Boosting referral programs 5 22%\n Optimizing your career site 6 20%\n Recruiting globally 7 18%\n Measuring quality of hire more consistently 8 17%\n Reducing dependence on traditional job boards 9 15%\n Revitalizing corporate jobs/career sites 10 12%\n Using CRM technology to manage talent leads 11 12%\n Reducing spend on staffing firms 12 12%\n\n\n 10\n ","Recruiting through the eyes of Canadian talent\nacquisition professionals\n\n“Recruiting is…”\n\n\n\n\n 11\n ","3. Passive talent and pipelining remain essential\n ","Most believe in the importance of passive talent and\nthe practice of pipelining talent\n\n\n Passive talent Pipelining talent\n Passive talent a focus Engaged in pipelining talent\n Passive talent not a focus Not engaged in pipelining talent\n\n\n\n\n 21%\n 40%\n 60%\n 79%\n\n\n 13\n ","4. Quality of hire the name of the game\n ","Quality of hire is the single most important metric for\ncorporate recruiters; cost per hire surprisingly low on list\n\n\n\nSingle most important recruiting metric\n\n Quality of hire 1 40% 1 45%\n Time to fill 2 28% 3 21%\n Hiring manager satisfaction 3 25% 2 22%\n Other 4 4% 5 3%\n Cost per hire 5 3% 4 8%\n\n\n\n\n 15\n ","Fastest-rising source of quality hires: company career\nsite; Fastest falling: legacy job boards, internal hires\n\n Biggest YoY\n Best sources for key quality hires changes\n\n Company career website 1 44% +11%\n Employee referral programs 2 39% +4%\n Internal hires 3 39% -7%\n Social professional networks (e.g. LinkedIn) 4 31% +4%\n Internet job boards 5 30% -7%\n Recruitment agencies 6 17% -5%\n Your ATS/internal candidate database 7 12%\n Internet resume databases 8 12%\n College recruiting programs 9 9%\n General career fairs 10 7%\n Your CRM system 11 4%\n Print newspapers/trade journals 12 3%\n\n\n 16\n ","5. Employer branding is the hot trend\n ","Employer brand seen as critical in hiring great talent\n\n\n\n\n88% 83%\n Agree that employer brand has\n significant impact on ability\n to hire great talent\n\n\n\n\n75% 69%\n Agree that employer brand is\n a top priority for their\n organization\n\n\n\n\n 18\n ","Despite the climate of ‘more with less’, companies\ninvesting in employer branding – especially in Canada\n\n\n\n\n Increasing (53%) or\n\n99% maintaining (46%) their\n investment in employer\n brand in 2012\n 91%\n\n 19\n ","6. Data-driven decision making is Achilles heel\n ","Despite its importance, measurement of employer\nbrand inconsistent\n\n\n\n\n Regularly measure the health\n\n 35% of employer brand in a\n quantifiable way 33%\n Regularly survey candidates\n\n 25% to understand employer brand\n position 32%\n 21\n ","In general, talent acquisition must become more data-\ndriven in order to lead the business\n\n\n\n\n Believe their organization\n\n 28% utilizes data well to make\n hiring decisions 26%\n Believe they are average,\n\n 72% or poor at using data to\n make hiring decisions 74%\n 22\n ","6 notable trends in Canada - summary\n1. Hiring surprisingly healthy. Despite macro trends, hiring in Canada is relatively strong.\n Over 40 percent say hiring volume up from 2011; another 42 percent hiring at same rate.\n Budgets appear to be trending roughly in line.\n\n2. The (competitive) heat is on. Competition and compensation are cited as biggest\n obstacles to hiring top talent; respondents are most worried their competitors will learn to\n use social platforms more effectively, pipeline talent, and invest in employer branding.\n\n3. Passive talent and pipelining remain essential. 60 percent say passive talent is a focus,\n and almost 80 percent do some form of talent pipelining.\n\n4. Quality of hire the name of the game. 40 percent cite quality of hire as most critical metric;\n career sites, employee referrals, and professional networks are rising as quality sources.\n\n5. Employer branding the hot topic. 88 percent agree employer brand has a significant\n impact on ability to hire great talent; 75 percent say it’s an organizational priority. And an\n incredible 99 percent are either increasing or maintaining employer brand investment.\n\n6. Data-driven decision making is Achilles heel. Despite the importance of employer\n branding, 35 percent regularly measure, and only 25 percent survey candidates. Only 28\n percent say they use data well to make hiring decisions.\n\n 23\n ","Additional resources\nOn how to recruit\n http://talent.linkedin.com/passivetalent\npassive talent\n\nOn how to dial up your\nrecruiting impact on http://talent.linkedin.com\nLinkedIn\n\n\nOn best practices in\n COMING SOON\nemployer branding\n\n\nRead our blog http://lnkd.in/talent-blog\n\n\nSee more research http://lnkd.in/hireonlinkedin\n\n\n\n Follow us @hireonlinkedin\n 24\n ","Sampling and methodology\n Survey fielding occurred between late May and late July 2012\n N=299 talent acquisition professionals located in Canada, who\n – work in a corporate HR/Talent Acquisition department\n – have at least some authority in determine their company’s recruitment solutions budget\n – focus exclusively on recruiting, manage a recruiting team, or are HR generalists who spend\n more than 25 percent of their time recruiting\n Comparisons to 2011 data are taken from 2011 Global Hiring Trends research, which\n fielded between late April and early June, 2011\n – n=290 talent acquisition professionals with identical sampling criteria and methodology to 2012\n Global numbers are reported as un-weighted\n averages of corporate recruiter responses from the\n following countries:\n – Australia, Brazil, Canada, France, Germany, India,\n Italy, Netherlands, Nordics (Norway, Sweden,\n Denmark, Finland), Spain, UK, \u0026 US\n Participants are members of LinkedIn who have\n opted to participate in research studies. They were\n selected based on information in their LinkedIn profile\n and were contacted via email.\n "],"twitterShareUrl":"https://twitter.com/intent/tweet?via=SlideShare\u0026text=Canada+Recruiting+Trends+2012+%7C+English+by+%40hireonlinkedin+%23canada+%23canadian+https%3A%2F%2Fwww.slideshare.net%2Flinkedin-talent-solutions%2F2012-recruiting-trends-canada","type":"presentation","slideDimensions":{"height":540,"width":720},"topReadSlides":[],"user":{"id":"40838314","isFollowing":false,"login":"linkedin-talent-solutions","name":"LinkedIn Talent Solutions","occupation":"","organization":"LinkedIn Talent Solutions","photo":"https://cdn.slidesharecdn.com/profile-photo-linkedin-talent-solutions-48x48.jpg?cb=1611871543","photoExists":true,"shortName":"LinkedIn Talent Solutions"},"views":1306},"_nextI18Next":{"initialI18nStore":{"en":{"common":{"ad":{"fallbackText":"Ad for Scribd subscription","label":"Ad","close":"Close Ad","dismiss_in":"Dismiss in","ad_info_title":"Why are you seeing this?","ad_info_description":"We use ads to keep content free and accessible for everyone. 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