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<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN" "http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en"> <head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("http://web.archive.org/web"); __wm.wombat("http://www.ukaop.org.uk:80/b2b2.html","20100109095254","http://web.archive.org/","web","https://web-static.archive.org/_static/", "1263030774"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />  <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/> <meta name="description" content="A shortcut to news, events and research for B2B publishers."/> <meta name="keywords" content="digital publishers, online publishing, internet research, online publishing, internet research, web publishing, digital research, aop"/> <meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/> <meta name="DC.publisher" content="Red Snapper Ltd"/> <meta name="generator" content="Builder"/> <meta name="DC.Title" content="Topic Search: B2B"/> <meta name="DC.Date" content="2010-01-09"/> <meta name="DC.Language" content="en"/> <title>Topic Search: B2B | Topic Search | AOP</title> <link rel="stylesheet" type="text/css" href="/web/20100109095254cs_/http://www.ukaop.org.uk/resources/cssreset.css"/> <link rel="stylesheet" type="text/css" href="/web/20100109095254cs_/http://www.ukaop.org.uk/resources/csstemplate.css"/> <link rel="stylesheet" type="text/css" href="/web/20100109095254cs_/http://www.ukaop.org.uk/resources/formstyles.css"/> <link rel="stylesheet" type="text/css" href="/web/20100109095254cs_/http://www.ukaop.org.uk/resources/csseditorial.css"/> <link rel="stylesheet" type="text/css" href="/web/20100109095254cs_/http://www.ukaop.org.uk/resources/cssprint.css" media="print"/> <link rel="stylesheet" type="text/css" href="/web/20100109095254cs_/http://www.ukaop.org.uk/resources/pngfix.css"/> <link rel="stylesheet" type="text/css" href="/web/20100109095254cs_/http://www.ukaop.org.uk/resources/iefix.css"/> <link rel="stylesheet" type="text/css" href="/web/20100109095254cs_/http://www.ukaop.org.uk/resources/sidenav.css"/> <script type="text/javascript" src="/web/20100109095254js_/http://www.ukaop.org.uk/resources/jsjquery.js"> </script> <script type="text/javascript" src="/web/20100109095254js_/http://www.ukaop.org.uk/resources/xwindow.js"> </script> <script type="text/javascript" src="/web/20100109095254js_/http://www.ukaop.org.uk/resources/globaljs.js"> </script> <script type="text/javascript" src="/web/20100109095254js_/http://www.ukaop.org.uk/resources/swfobject.js"> </script> </head> <body> <div id="Wrapper"> <div id="printHeader"><img src="/web/20100109095254im_/http://www.ukaop.org.uk/media/images/aoplogo_179.jpg" alt="Association of online publishers"/> <img src="/web/20100109095254im_/http://www.ukaop.org.uk/media/images/imgslogan_103.gif" alt="Helping media owners build better digital business"/></div> <div id="Header"><a href="/web/20100109095254/http://www.ukaop.org.uk/home.obyx" title="AOP - Association of Online Publishers"><span id="logo">Association of Online Publishers</span></a><span id="head_slogan">Helping media owners build better digital business</span> <form method="get" action="search.obyx" id="FormSearch"> <fieldset><input type="text" class="TextInput" id="search" name="search" value="Type a word to search"/><input type="submit" value="SEARCH" id="SearchSubmit" class="SubmitInput"/></fieldset> </form> </div> <div id="TopBar"> <ul id="TopNavigation"> <li id="tmhome"><a href="/web/20100109095254/http://www.ukaop.org.uk/home.obyx">Home<span> </span></a></li> <li id="tmaboutus"><a href="/web/20100109095254/http://www.ukaop.org.uk/aboutus.html" title="About Us">About Us<span> </span></a></li> <li id="tmnews"><a href="/web/20100109095254/http://www.ukaop.org.uk/news.obyx" title="News">News<span> </span></a></li> <li id="tmevents"><a href="/web/20100109095254/http://www.ukaop.org.uk/events.obyx" title="Events">Events<span> </span></a></li> <li id="tmresearch"><a href="/web/20100109095254/http://www.ukaop.org.uk/research.obyx" title="Research">Research<span> </span></a></li> <li id="tmmembersarea"><a href="/web/20100109095254/http://www.ukaop.org.uk/membersarea.html" title="Members Area">Members Area<span> </span></a></li> <li id="tmdigitalshowcase"><a href="/web/20100109095254/http://www.ukaop.org.uk/digitalshowcase.obyx" title="Digital Showcase">Digital Showcase<span> </span></a></li> </ul> <ul id="UserLinks"> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/membersarea/login.obyx" id="LinkLogin" class="png">Log in</a></li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/membersarea/registerasmember.obyx">Register</a></li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/rssfeeds.html" id="LinkSubscribe">Rss</a></li> </ul> </div> <div id="Main" class="cTopic"> <div id="PrimaryMain" class="PrimaryMainWide"> <div id="Single"> <h1>Topic Search: B2B</h1> <div> <div class="TopicSearchBox"><span class="titleBig cNewsTitleBig">News</span><img width="206" height="122" src="/web/20100109095254im_/http://www.ukaop.org.uk/media/images/newsdefault_234.jpg" alt="News"/> <ul> <li><span class="ArticleDate">16 Jul 2009</span> <h2><a href="/web/20100109095254/http://www.ukaop.org.uk/news/aopwebinarpaidforcontentb2b1423.html">'Right audience' takes priority over highest number of users, says Welsh</a></h2> <span class="excerpt">There was plenty of lively debate at AOP's first 'virtual' event last week, on the growing impact of B2B onl...</span></li> <li><span class="ArticleDate">16 Jun 2009</span> <h2><a href="/web/20100109095254/http://www.ukaop.org.uk/news/growingimpactofb2bonlinemedia1294.html">The growing impact of B2B online media - AOP Webinar</a></h2> <span class="excerpt">This AOP web seminar which will cover how online B2B media is embracing changing information demands to be at the forefr...</span></li> <li><span class="ArticleDate">07 May 2009</span> <h2><a href="/web/20100109095254/http://www.ukaop.org.uk/news/maximisingincomefromcontent1187.html">Rob Grimshaw & Tim Weller on maximising income from online content</a></h2> <span class="excerpt">Both developing paid online content models, and new innovative ways of generating revenue online were the hot topics at ...</span></li> </ul> </div> <div class="TopicSearchBox"><span class="titleBig cDigitalTitleBig">Digital Showcase</span><img width="206" height="122" src="/web/20100109095254im_/http://www.ukaop.org.uk/media/images/digitalshowcasedefault_235.jpg" alt="Digital Showcase"/> <ul> <li><span class="ArticleDate">05 Jun 2009</span> <h2><a href="/web/20100109095254/http://www.ukaop.org.uk/digitalshowcase/webvisionemapandabacuscasestudy1251.html">Webvision v3 at Emap: A digital launchpad</a></h2> <span class="excerpt">In July 2008, Emap Inform chose Webvision v3 from Abacus e-Media as the digital publishing solution for ten of its major...</span></li> <li><span class="ArticleDate">26 Nov 2008</span> <h2><a href="/web/20100109095254/http://www.ukaop.org.uk/digitalshowcase/rbienewslettersadsalescasestudy0977.html">RBI e-Newsletters - Winner of Online Ad Sales Team - Business 2008</a></h2> <span class="excerpt">"The Reed Business Information e-Newsletters central sales team has gone from strength to strength in the judging y...</span></li> <li><span class="ArticleDate">28 Oct 2008</span> <h2><a href="/web/20100109095254/http://www.ukaop.org.uk/digitalshowcase/incisiveaccountancyagecasestudy1115.html">Accountancy Age - Winner of Editorial Team - Business 2008</a></h2> <span class="excerpt">A truly multi-tasking team, Accountancy Age has embraced a ‘web first’ philosophy, and been rewarded with impressive sub...</span></li> </ul> </div> <br/> <div class="TopicSearchBox"><span class="titleBig cResearchTitleBig">Research</span><img width="206" height="122" src="/web/20100109095254im_/http://www.ukaop.org.uk/media/images/researchdefault_236.jpg" alt="Research"/> <ul> <li><span class="ArticleDate">18 Jun 2009</span> <h2><a href="http://web.archive.org/web/20100109095254/http://www.online-publishers.org/newsletter.php?newsId=531&newsType=pr" class="xLink">OPA research on measuring branding display campaigns</a></h2> <span class="excerpt">This US study, conducted by comScore, assessed 80 of the biggest branding campaigns across 200 of the most trafficked si...</span></li> <li><span class="ArticleDate">11 Jun 2009</span> <h2><a href="/web/20100109095254/http://www.ukaop.org.uk/research/rbiresearchcolouringbook1287.html">Reed Business Insight Research released for AOP members</a></h2> <span class="excerpt">A collection of B2B ad case studies and research, adding colour to advertising in B2B media, provided by RBI exclusively...</span></li> <li><span class="ArticleDate">30 Mar 2009</span> <h2><a href="/web/20100109095254/http://www.ukaop.org.uk/news/aopcensus090495.html">AOP Census '09 predicts 16% growth</a></h2> <span class="excerpt">The results from the seventh annual AOP Census survey released today reveals that UK online publishers predict a 16% gro...</span></li> </ul> </div> <div class="TopicSearchBox"><span class="titleBig cEventsTitleBig">Events</span><img width="206" height="122" src="/web/20100109095254im_/http://www.ukaop.org.uk/media/images/eventsdefault_237.jpg" alt="Events"/> <ul> <li><span class="ArticleDate">29 Apr 2009</span> <h2><a href="/web/20100109095254/http://www.ukaop.org.uk/events/eventb2bforum.obyx">B2B Forum - making business communities work online</a></h2> <span class="excerpt">As the online landscape continues to shift, communities are taking centre stage. Answering the needs of today’s empowere...</span></li> <li><span class="ArticleDate">21 Jan 2008</span> <h2><a href="/web/20100109095254/http://www.ukaop.org.uk/events/harnessingspecialisedsearch.obyx">Harnessing specialised search</a></h2> <span class="excerpt">The potential is there for publishers to provide niche search offerings to users, thereby enhancing their online presenc...</span></li> <li><span class="ArticleDate">09 May 2007</span> <h2><a href="/web/20100109095254/http://www.ukaop.org.uk/events/deliveringdigitalpromise.obyx">Delivering on the digital promise</a></h2> <span class="excerpt">Delegates cBreaking New Ground imageonvinced that digital lies at the heart of their company’s future joined the digital...</span></li> </ul> </div> </div> </div> </div> <div id="PrimarySidebar"> <div class="sidebox TopicBox"> <div class="sideboxInner"><span id="TopicSearchTitle">Topic Search</span> <div class="TopicsList"> <ul> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/b2b2.html">B2B</a></li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/commercial.html">Commercial</a></li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/community.html">Community</a></li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/editorial.html">Editorial</a></li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/publicaffairs.html">Legal/Public Affairs</a></li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/mobile.html">Mobile</a></li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/video.html">Video</a></li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/productdevelopment.html">Product Develoment</a></li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/research2.html">Research</a></li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/searchandseo.html">Search/SEO</a></li> </ul> </div> <div class="Clearer"></div> </div> </div> </div> <div class="MainClearer"></div> </div> <div id="Footer"> <ul id="BottomNavigation"> <li><a href="http://web.archive.org/web/20100109095254/http://the-acap.org/acap-enabled.php" class="xLink"><img src="/web/20100109095254im_/http://www.ukaop.org.uk/media/images/imgbanner_acap_21.gif" alt="ACAP Enabled"/></a></li> <li><a href="http://web.archive.org/web/20100109095254/JavaScript:window.print();" class="xPrint"><img src="/web/20100109095254im_/http://www.ukaop.org.uk/media/images/imgicon_print_97.gif" alt="Print this page"/></a></li> <li class="Snapper">Designed and Developed by Red Snapper</li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/aopontheweb.html">AOP on the web</a></li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/news/subscribetonewsletter.obyx">Newsletter</a></li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/news/press.obyx">Press section</a></li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/sitemap.html">Site map</a></li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/termsandconditions.html">Terms</a></li> <li><a href="/web/20100109095254/http://www.ukaop.org.uk/recommendedsites.html">Useful sources</a></li> <li class="endNode"><a href="contactus.html">Contact us</a></li> </ul> </div> </div> <script src="http://web.archive.org/web/20100109095254js_/http://www.google-analytics.com/ga.js" type="text/javascript"> </script><script type="text/javascript"> //<![CDATA[ var gaJsHost = (("https:" == document.location.protocol) ? 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