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class="clearfix " id="7606"> <div class="page-content clearfix"> <section class="fw-row asset-bg "><div class="container-fluid"><div class="row-fluid"> <div class="spb-row-container spb-row-full-width col-sm-12 col-natural" data-v-center="true" data-top-style="" data-bottom-style="" style="background-color:#ffffff;padding-left:15%;padding-right:15%;margin-top:0px;margin-bottom:0px;"> <div class="spb_content_element" style="padding-top:25px;padding-bottom:25px;"> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 margin-top-bottom-30 spb_text_column pb-margin-bottom"> <div class="spb_wrapper clearfix"> <h1 style="text-align: center;"><span style="color: #00adef;">Key Resources</span></h1> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-4 column_container"> <div class="spb_wrapper"> <section class="container"><div class="row"> <div class="spb_content_element spb_single_image noframe col-sm-12"> <div class="spb_wrapper"><figure class="lightbox animated-overlay overlay-alt clearfix"> <a class="img-link" href="https://edaa.eu/edaa-fact-sheet-digital-services-act-dsa/" target="_blank"></a><img fetchpriority="high" decoding="async" width="628" height="628" src="https://edaa.eu/wp-content/uploads/DSA-banner-square-clean-copy.png" class="attachment-full size-full" alt="" srcset="https://edaa.eu/wp-content/uploads/DSA-banner-square-clean-copy.png 628w, https://edaa.eu/wp-content/uploads/DSA-banner-square-clean-copy-300x300.png 300w, https://edaa.eu/wp-content/uploads/DSA-banner-square-clean-copy-150x150.png 150w, https://edaa.eu/wp-content/uploads/DSA-banner-square-clean-copy-250x250.png 250w" sizes="(max-width: 628px) 100vw, 628px" /><figcaption><div class="thumb-info thumb-info-alt"><i class="ss-navigateright"></i></div></figcaption></figure> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 margin-top-bottom-30 spb_text_column"> <div class="spb_wrapper clearfix"> <p style="text-align: center;">The DSA, which amends the e-Commerce Directive (2000/31/EC) will govern the responsibilities of digital platforms. Following the example set by the General Data Protection Regulation (GDPR), it will also apply to platforms established outside the EU in case they target European consumers.</p> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <p style="color: #ffffff; text-align: center;"><span style="color: #000000;"><a class="sf-button standard accent sf-icon-reveal mr0 dropshadow" href="https://edaa.eu/edaa-fact-sheet-digital-services-act-dsa/" target="_blank"><i class="fa-arrow-right"></i><span class="text">Download</span></a></span></p> </div> </div> </div></section> </div> </div> <div class="spb_content_element col-sm-4 column_container"> <div class="spb_wrapper"> <section class="container"><div class="row"> <div class="spb_content_element spb_single_image noframe col-sm-12"> <div class="spb_wrapper"><figure class="lightbox animated-overlay overlay-alt clearfix"> <a class="img-link" href="https://edaa.eu/edaa-the-dsa/" target="_blank"></a><img decoding="async" width="628" height="628" src="https://edaa.eu/wp-content/uploads/edaa-dsa-post-square-copy.png" class="attachment-full size-full" alt="" srcset="https://edaa.eu/wp-content/uploads/edaa-dsa-post-square-copy.png 628w, https://edaa.eu/wp-content/uploads/edaa-dsa-post-square-copy-300x300.png 300w, https://edaa.eu/wp-content/uploads/edaa-dsa-post-square-copy-150x150.png 150w, https://edaa.eu/wp-content/uploads/edaa-dsa-post-square-copy-250x250.png 250w" sizes="(max-width: 628px) 100vw, 628px" /><figcaption><div class="thumb-info thumb-info-alt"><i class="ss-navigateright"></i></div></figcaption></figure> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 margin-top-bottom-30 spb_text_column"> <div class="spb_wrapper clearfix"> <p style="text-align: center;">The EDAA’s consumer-facing programme is pan-European and industry-wide, backed by credible compliance and enforcement mechanisms. Its evolution is driven by consumer research and has gained widespread uptake in the market. The EDAA is well positioned to complement the objectives of the DSA.</p> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <p style="color: #ffffff; text-align: center;"><span style="color: #000000;"><a class="sf-button standard accent sf-icon-reveal mr0 dropshadow" href="https://edaa.eu/edaa-the-dsa/" target="_blank"><i class="fa-arrow-right"></i><span class="text">Download</span></a></span></p> </div> </div> </div></section> </div> </div> <div class="spb_content_element col-sm-4 column_container"> <div class="spb_wrapper"> <section class="container"><div class="row"> <div class="spb_content_element spb_single_image noframe col-sm-12"> <div class="spb_wrapper"><figure class="lightbox animated-overlay overlay-alt clearfix"> <a class="img-link" href="https://edaa.eu/wp-content/uploads/YOV_external-report_27.06.pdf" target="_blank"></a><img decoding="async" width="1077" height="1078" src="https://edaa.eu/wp-content/uploads/YOV-External-Report-Cover3.png" class="attachment-full size-full" alt="" srcset="https://edaa.eu/wp-content/uploads/YOV-External-Report-Cover3.png 1077w, https://edaa.eu/wp-content/uploads/YOV-External-Report-Cover3-300x300.png 300w, https://edaa.eu/wp-content/uploads/YOV-External-Report-Cover3-1024x1024.png 1024w, https://edaa.eu/wp-content/uploads/YOV-External-Report-Cover3-150x150.png 150w, https://edaa.eu/wp-content/uploads/YOV-External-Report-Cover3-768x769.png 768w, https://edaa.eu/wp-content/uploads/YOV-External-Report-Cover3-250x250.png 250w" sizes="(max-width: 1077px) 100vw, 1077px" /><figcaption><div class="thumb-info thumb-info-alt"><i class="ss-navigateright"></i></div></figcaption></figure> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 margin-top-bottom-30 spb_text_column"> <div class="spb_wrapper clearfix"> <p style="text-align: center;">Your Online Voices: Your Voice, Your Choice is the largest Consumer Conversation of its kind and shows the perceptions and expectations of consumers in relation to data-driven advertising. The findings will contribute to the upcoming developments of the EDAA Self-Regulatory programme.</p> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <p style="color: #ffffff; text-align: center;"><span style="color: #000000;"><a class="sf-button standard accent sf-icon-reveal mr0 dropshadow" href="https://edaa.eu/wp-content/uploads/YOV_external-report_27.06.pdf" target="_blank"><i class="fa-arrow-right"></i><span class="text">Download</span></a></span></p> </div> </div> </div></section> </div> </div> </div></section> </div> </div></div></div></section> <section class="row fw-row content-width asset-bg alt-ten"><div class="container"><div class="row"> <div class="full-width-text spb_content_element col-sm-12 mt0 bt0 bb0 no-shadow spb_text_column"> <div class="spb_wrapper clearfix"> <h1 style="text-align: center;">About us</h1> <p style="text-align: center;"><div class="horizontal-break"> </div> <h3 style="text-align: center;">The European Interactive Digital Advertising Alliance (EDAA) manages the European self-regulatory programme for Data-Driven Advertising (or Online Behavioural Advertising/OBA).</h3> <h3 style="text-align: center;"><a href="https://edaa.eu/what-we-do/for-companies/"><img loading="lazy" decoding="async" class="alignright wp-image-13758" src="https://edaa.eu/wp-content/uploads/OBA-Icon-white-Transparent-283x300.png" alt="" width="120" height="127" srcset="https://edaa.eu/wp-content/uploads/OBA-Icon-white-Transparent-283x300.png 283w, https://edaa.eu/wp-content/uploads/OBA-Icon-white-Transparent-94x100.png 94w, https://edaa.eu/wp-content/uploads/OBA-Icon-white-Transparent.png 566w" sizes="(max-width: 120px) 100vw, 120px" /></a>Its main purpose is to provide companies involved in data-driven advertising across Europe the ‘<span class="SpellE">AdChoices</span> Icon’, a consumer-facing, interactive symbol that links consumers to an online portal, <a href="https://www.youronlinechoices.eu/"><em>www.youronlinechoices.eu</em></a>, where consumers can find easy-to-understand information about data-driven advertising as well as a mechanism for exercising informed choice over tailored, <span class="SpellE">personalised</span> ads.</h3> </div> </div> </div></div></section> <section class="container"><div class="row"><div class="blank_spacer col-sm-12 " style="height:35px;"></div> </div></section> <section class="fw-row row-content-width asset-bg "><div class="container"><div class="row"> <div class="spb-row-container spb-row-content-width spb_parallax_asset sf-parallax parallax-content-height parallax-fixed spb_content_element bg-type-cover col-sm-12 col-natural" data-v-center="true" data-top-style="" data-bottom-style="" style="background-color:#f5f5f5;padding-left:0%;padding-right:0%;margin-top:0px;margin-bottom:0px;background-image: url(https://edaa.eu/wp-content/uploads/2013/06/ff_header_bkg_dark-1.png);"> <div class="spb_content_element" style="padding-top:0px;padding-bottom:0px;"> <section class="container"><div class="row"> <div class="spb_icon_box col-sm-6"> <div class="spb_wrapper box-wrap"> <div class="sf-icon-box sf-icon-box-boxed-one sf-animation sf-icon-standard" data-animation="fade-in" data-delay="100"><div class="sf-icon-cont cont-small sf-icon-float-none sf-icon-standard"><i class="fa-eye sf-icon sf-icon-small"></i></div><div class="sf-icon-box-content-wrap clearfix"><h3>Online Advertising & Privacy</h3><div class="sf-icon-box-content"> <p style="text-align: left;">EDAA offers European citizens greater <a href="#transparency">transparency</a>, <a href="#choice">choice</a>, and <a href="#control">control</a> over their online advertising and privacy preferences and provides easy-access information about how data-driven advertising works in practice.</p> <p style="text-align: left;">To find out more how you can manage your own online advertising and privacy preferences, or about how data-driven advertising supports the digital content, services, and applications you enjoy, at little or no cost whilst delivering relevant ads on the websites you visit, go to <a href="http://www.youronlinechoices.eu" target="_blank" rel="noopener noreferrer">YourOnlineChoices.com</a>.</p> <p> </p> <div></div> </div></div></div> </div> </div> <div class="spb_icon_box col-sm-6"> <div class="spb_wrapper box-wrap"> <div class="sf-icon-box sf-icon-box-boxed-one sf-animation sf-icon-standard" data-animation="fade-in" data-delay="200"><div class="sf-icon-cont cont-small sf-icon-float-none sf-icon-standard"><i class="fa-flash sf-icon sf-icon-small"></i></div><div class="sf-icon-box-content-wrap clearfix"><h3>Solutions</h3><div class="sf-icon-box-content"> <p><strong>For Consumers</strong>: EDAA’s Self-Regulatory Programme is at the forefront of supporting responsible advertising practices to ensure European citizens have more transparency, choice and control in relation to data-driven advertising. Find out more <a href="https://edaa.eu/what-we-do/for-consumers/"><strong>here</strong></a>.</p> <p><strong>For Companies:</strong> EDAA’s Self-Regulatory Programme involves hundreds of companies and has been developed by leading European bodies across the digital advertising ecosystem, from publishers to advertisers. To implement and enforce pan-European standards on the practice of OBA and in doing so, offering business solutions which respond to growing concerns around privacy. Find out more <a href="https://edaa.eu/what-we-do/for-companies/"><strong>here</strong></a>.</p> </div></div></div> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-6 spb_text_column"> <div class="spb_wrapper clearfix"> <p style="text-align: center;"><a class="sf-button standard accent sf-icon-reveal mr0 dropshadow" href="/faq/" target="_blank"><i class="fa-arrow-right"></i><span class="text">Find out more about the governing European principles</span></a></p> </div> </div> <div class="spb_content_element col-sm-6 spb_text_column"> <div class="spb_wrapper clearfix"> <p style="color: #ffffff; text-align: center;"><span style="color: #000000;"><a class="sf-button standard accent sf-icon-reveal mr0 dropshadow" href="https://youronlinechoices.com" target="_blank"><i class="fa-arrow-right"></i><span class="text">Visit www.youronlinechoices.eu</span></a></span></p> </div> </div> </div></section> </div> <div class="row-overlay overlay-none"></div> </div></div></div></section> <section class="container"><div class="row"><div class="blank_spacer col-sm-12 " style="height:50px;"></div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_box_text whitestroke"> <div class="spb_wrapper"> <div class="box-content-wrap"> <h1 style="text-align: center;">How online behavioural advertising works</h1> <p style="text-align: center;"><div class="horizontal-break"> </div> <h3 style="text-align: center;">Learn more about OBA</h3> <p style="text-align: center;"><a href="#" class="fw-video-link fw-video-link-icon " data-video="https://www.youtube.com/embed/AC7UPaVgoJ0?autoplay=1&wmode=transparent"><i class="ss-play"></i></a></p> </div> </div> </div> </div></section> <section class="container"><div class="row"><div class="blank_spacer col-sm-12 " style="height:50px;"></div> </div></section> <section class="row fw-row content-width asset-bg alt-ten"><div class="container"><div class="row"> <div class="full-width-text spb_content_element col-sm-12 mt0 bt0 bb0 no-shadow spb_text_column"> <div class="spb_wrapper clearfix"> <h1 style="text-align: center;">What we do for consumers</h1> <p style="text-align: center;"><div class="horizontal-break"> </div> <p style="text-align: center;">EDAA’s Self-Regulatory Programme is at the forefront of supporting responsible advertising practices. It ensures that European citizens have greater transparency, choice and control in relation to data-driven advertising.</p> </div> </div> </div></div></section> <section class="container"><div class="row"><div class="blank_spacer col-sm-12 " style="height:70px;"></div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-4 mt0 pt0 spb_text_column"> <div class="spb_wrapper clearfix"> <div id="transparency"><div class="sf-icon-box sf-icon-box-animated"><div class="inner"><div class="front"><i class="ss-sync sf-icon sf-icon-float-none sf-icon-large sf-icon-"></i><div class="sf-icon-box-content-wrap clearfix"><h3>TRANSPARENCY</h3></div></div><div class="back sf-icon-"><table><tbody><tr><td><h3>TRANSPARENCY</h3><div class="sf-icon-box-content"><br /> <span style="font-weight: 400;">The OBA icon appears in or around online ads or on websites where OBA data may be collected. It lets you know that companies involved in serving these ads are respecting <span style="color: #0000ff;"><a style="color: #0000ff;" href="/edaa/news-and-resources">EDAA’s self-regulatory principles</a></span>. The icon is also linked to the Consumer Choice Platform at <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.youronlinechoices.com" target="_blank" rel="noopener noreferrer">www.youronlinechoices.eu</a></span> where you can find a wealth of information about data-driven advertising.</div></td></tr></tbody></table></div></div></div></span></div> </div> </div> <div class="spb_content_element col-sm-4 mt0 pt0 spb_text_column"> <div class="spb_wrapper clearfix"> <div id="choice"><div class="sf-icon-box sf-icon-box-animated"><div class="inner"><div class="front"><i class="ss-fork sf-icon sf-icon-float-none sf-icon-large sf-icon-"></i><div class="sf-icon-box-content-wrap clearfix"><h3>CHOICE</h3></div></div><div class="back sf-icon-"><table><tbody><tr><td><h3>CHOICE</h3><div class="sf-icon-box-content"><span style="font-weight: 400;">The </span><span style="font-weight: 400;">Consumer Choice Platform at </span><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.youronlinechoices.com" target="_blank" rel="noopener noreferrer">www.youronlinechoices.eu</a></span><span style="font-weight: 400;"> enables you to choose whether to opt-out or opt-in to receiving OBA from the companies listed on our platform. The site is also accessible by clicking on the AdChoices icon, which appears in or around online ads or on websites where OBA data may be collected.</span></div></td></tr></tbody></table></div></div></div></div> </div> </div> <div class="spb_content_element col-sm-4 mt0 pt0 spb_text_column"> <div class="spb_wrapper clearfix"> <div id="control"><div class="sf-icon-box sf-icon-box-animated"><div class="inner"><div class="front"><i class="ss-mouse sf-icon sf-icon-float-none sf-icon-large sf-icon-"></i><div class="sf-icon-box-content-wrap clearfix"><h3>CONTROL</h3></div></div><div class="back sf-icon-"><table><tbody><tr><td><h3>CONTROL</h3><div class="sf-icon-box-content"><br /> By using the opt-in or opt-out tool (Consumer Choice Platform) a <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.youronlinechoices.com" target="_blank" rel="noopener noreferrer">www.youronlinechoices.eu</a> </span>you can control whether to receive tailored ads from the companies listed on the Platform, giving you control of your online advertising privacy preferences. Go to your<span style="color: #0000ff;"> <a style="color: #0000ff;" href="https://www.youronlinechoices.com/uk/make-a-complaint" target="_blank" rel="noopener noreferrer">country’s page on YourOnlineChoices</a></span> if you wish to file a complaint. </div></td></tr></tbody></table></div></div></div></div> </div> </div> </div></section> <section class="container"><div class="row"> <div class="full-width-text spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <p class="mb0" style="text-align: center;"><a class="sf-button large accent sf-icon-reveal mb0 mr0" href="http://www.youronlinechoices.eu" target="_blank"><i class="fa-arrow-right"></i><span class="text">Go to www.youronlinechoices.eu</span></a></p> </div> </div> </div></section> <section class="row fw-row content-width asset-bg alt-ten"><div class="container"><div class="row"> <div class="full-width-text spb_content_element col-sm-12 mt0 bt0 bb0 no-shadow spb_text_column"> <div class="spb_wrapper clearfix"> <h1 style="text-align: center;">What we do for companies</h1> <p style="text-align: center;"><div class="horizontal-break"> </div> <p style="text-align: center;">EDAA’s Self-Regulatory Programme offers a technology-neutral solution to growing digital privacy concerns, rebuilding trust through enhanced transparency, choice and control.</p> <p style="text-align: center;">At the same time, ensuring the online advertising industry can continue to do what it does best, inform, empower and innovate!</p> </div> </div> </div></div></section> <section class="container"><div class="row"><div class="blank_spacer col-sm-12 " style="height:20px;"></div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <div class="infographic"> <div class="infographic-step"> <div class="infographic-content"> <h3>Apply</h3> <p>Join the Self-Regulatory Initiative and apply to use the EDAA’s tools (AdChoices Icon and/or Consumer Choice Platform) for your online ad campaigns.</p> </div> <div class="step-segment"></div> <div class="infographic-content"> <div class="step-icon"><div class="sf-icon-cont cont-small sf-icon-float-none sf-icon-standard"><span class="sf-icon-character sf-icon sf-icon-small">1</span></div></div> </div> </div> <div class="infographic-step reversed"> <div class="infographic-content"> <div class="step-icon"><div class="sf-icon-cont cont-small sf-icon-float-none sf-icon-accent"><span class="sf-icon-character sf-icon sf-icon-small">2</span></div></div> </div> <div class="step-segment"></div> <div class="infographic-content"> <h3>Integrate</h3> <p>Integrate the EDAA’s tools across your company’s online advertising practices, to better inform and empower consumers.</p> </div> </div> <div class="infographic-step"> <div class="infographic-content"> <h3>Comply</h3> <p>Self-Certify your compliance within 6 months of joining the Programme. Participating companies acting as Third-Parties must also complete an Independent Certification to obtain their Trust Seal.</p> </div> <div class="step-segment"></div> <div class="infographic-content"> <div class="step-icon"><div class="sf-icon-cont cont-small sf-icon-float-none sf-icon-standard"><span class="sf-icon-character sf-icon sf-icon-small">3</span></div></div> </div> </div> </div> </div> </div> </div></section> <section class="container"><div class="row"> <div class="full-width-text spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <p style="text-align: center;"><a class="sf-button large accent sf-icon-reveal mb0 mr0" href="/what-we-do/for-companies/" target="_blank"><i class="fa-arrow-right"></i><span class="text">Find out more about what we do for companies</span></a></p> </div> </div> </div></section> <section class="row fw-row content-width asset-bg alt-ten"><div class="container"><div class="row"> <div class="full-width-text 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