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table css Start here */ .table-scroll th, .table-scroll td { padding: 20px; } @media (max-width: 768px) { .wp-block-table .has-fixed-layout { table-layout: auto; width: 100%; } .table-scroll { overflow-x: auto; -webkit-overflow-scrolling: touch; } .table-scroll table { width: 100%; border-collapse: collapse; white-space: nowrap; } .table-scroll th, .table-scroll td { padding: 20px; text-align: left; border: 1px solid #ddd; font-size:16px; } .table-scroll::-webkit-scrollbar { height: 8px; } .table-scroll::-webkit-scrollbar-thumb { background-color: #888; border-radius: 4px; } .table-scroll::-webkit-scrollbar-thumb:hover { background-color: #555; } } /* table css end here */ .ntt_testimonial {color:#fff !important; text-align:center; } .ntt_testimonial li .lead_small {color:white;} .ntt_testimonial h4 {color:#fff !important;} .cc-jobs-container {display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; @media (max-width: 768px) { display: block; margin: 1em; } } .cc-job-container 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css start here */ .profile-container { display: flex; flex-direction: row; align-items: flex-start; border-radius: 10px; overflow: hidden; @media (max-width: 1024px) { display: block !important; }} } .profile-image {width:100%;} .profile-content {flex: 1; padding: 20px;} .reveal {border-radius:10px; border:none; padding:2em;} .leadership_li_icon {font-size:36px} .google_map_locations {width:100%; height:600px; overflow:hidden; margin:2em 0 !important; position:relative;} .google_map_locations iframe {position:absolute; margin-top:-65px;} /* Leadership styles */ .ntt-personnel-image-wrapper{position:relative;transition:transform 0.3s ease-in-out;border-radius:10px;overflow:hidden}.ntt-personnel-image-wrapper::before{content:"";position:absolute;top:0;left:0;width:100%;height:100%;background-color:rgba(0,0,0,0.4);opacity:0;transition:opacity 0.3s 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.blocky-text .large { font-size: 4.25rem; } body.page-id-99819 #mesh-sections-container { position: relative; z-index: 22; } /* Fix for missing header spacer */ .off-canvas-wrapper-inner { padding-top: 2rem; } @media only screen and (min-width: 48em) { .off-canvas-wrapper-inner { padding-top: 105px; } } @media only screen and (min-width: 1340px) { body.has-utility .off-canvas-wrapper-inner { padding-top: 138px; } } @media only screen and (min-width: 1243px) { body.single-campaign .top-bar-hamburger { display: none; } } /* #1 Burst body.page-id-4602 #mesh-sections-container { position: relative; z-index: 1050; } */ body.page-id-130158 #mesh-sections-container { position: relative; z-index: 1050; } /* #1 Burst on capabilities*/ body.page-id-80346 #mesh-sections-container { position: relative; z-index: 50; } body.page-id-80346 #mesh-sections-container { position: relative; z-index: 50; } body.page-id-109484 #mesh-sections-container { position: relative; z-index: 1050; } body.page-id-109952 #mesh-sections-container { position: relative; z-index: 22; } #cmp-banner { position: fixed; bottom: 0; left: 0; z-index: 1200; } @media (min-width: 960px) { #cmp-banner { bottom: 20px; left: 20px;} } #cmp-banner:empty {display:none; } .search-csv .csv-search, .search-vendors .csv- { height:60px; font-size:1.2rem; font-weight: 400; } .search-csv button:before, .search-vendors button:before { content:"\e900"; font-size:20px; font-family:techtarget!important; speak:none; font-style:normal; font-weight:400; font-variant:normal; text-transform:none; line-height:1; -webkit-font-smoothing:antialiased } .filter_event_category option:nth-of-type(2) { display: none; } .tt-share { display: none; } @font-face { font-family: 'techtarget'; src: url('https://www.techtarget.com/wp-content/themes/tech-target/assets/fonts/techtarget.eot?5sqxeh'); src: url('https://www.techtarget.com/wp-content/themes/tech-target/assets/fonts/techtarget.eot?5sqxeh#iefix') format('embedded-opentype'), 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cursor: pointer; padding: .75rem 1.25rem; font-size: 1.125rem; font-weight: 700; line-height: 1; text-shadow: 0 -1px 1px rgb(0 0 0 / 25%); } form.mktoForm .mktoButtonRow .mktoButtonWrap .mktoButton, form.mktoForm .mktoButtonRow .mktoButtonWrap button { background: #217aba!important; } .mktoForm .mktoButtonWrap.mktoSimple .mktoButton { color: #fff; border: 1px solid #217aba; } .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:hover { border: 1px solid #134c90; background-color: #134c90; } .mktoForm fieldset { /* padding: 0 10px; */ padding: 0 0px; } .mktoForm a.mktoNotYou { color: #217aba!important; } @media only screen and (max-width: 480px), only screen and (max-device-width: 480px), only screen and (max-device-height: 480px) { .mktoMobileShow .mktoForm, .mktoForm * { padding: 0px; } } form[data-form-id="2124"] .mktoFormCol .mktoHasWidth { width: 100% !important; padding-top: .5rem; padding-bottom: .5rem; line-height: 1.2em; } .mktoForm .mktoFormCol { float: none; padding-right: 0px !important; } form[data-form-id="3140"] .mktoFormCol .mktoHasWidth { width: 100% !important; padding-top: .5rem; padding-bottom: .5rem; line-height: 1.2em; } form[data-form-id="3864,"] .mktoFormCol .mktoHasWidth { max-width: 100% !important; padding-top: .5rem; padding-bottom: .5rem; line-height: 1.2em; } form.mktoForm select.mktoField { color: grey; } .mktoForm * { font-family: Roboto,Arial,sans-serif; font-size: 1rem; font-weight: 400; color: #002a3f; width: 100% !important; } .mktoForm .mktoButtonWrap.mktoSimple .mktoButton { border: 0px solid #217aba!important; padding: 12px; } .mktoForm .mktoButtonWrap.mktoSimple .mktoButton { color: #fff; /* border: 1px solid #75ae4c; */ } .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:hover { /* border: 1px solid #447f19; */ } .mktoForm fieldset { border: 0; } .page-id-139434 .mktoForm .mktoButtonWrap.mktoGlow .mktoButton { border: 0px solid #F9B872; !important } .page-id-139434 .mktoForm .mktoButtonWrap.mktoGlow .mktoButton:hover { border: 0px solid #F9B872; !important } #random-header .header-text, #random-header .video-header-text, #story-header .header-text, #story-header .video-header-text { text-shadow: 0 0 12px rgba(33,33,33,0); } /* Marketo text field width*/ .mktoForm textarea.mktoField { border: 1px solid #DEDEDE !important; color: #959595 !important; font-size: 16px !important; font-weight: 200; } .mktoForm label, .mktoForm p { font-size: 1.4rem; } .mktoForm .mktoSimple .mktoButtonWrap { width: auto !important; } /* Blog cat marketing item hidden */ li.cat-item.cat-item-4500 { display: none; } h2.entry-title { font-size: 2.375rem; } .compact-header:not(.page-template-page-mesh-delayed-header) #s-header { color: white; } /* Summit speakers outline */ .summit-speakers img { border: 3px solid lightgray !important; } @media screen and (max-width: 768px) { .summit-speakers img { border: 0px solid lightgray !important; } } .page-id-76790 #masthead { display: none; } } input#s-header { color: #212121 !important; } .compact-header:not(.page-template-page-mesh-delayed-header) #s-header { color: #212121; } body.search-results #page-navigation > div { position: static !important } body.search-results #search-results { padding-top: 0; } } /* Source Serif counter ticker Override */ .blocky-text .large { font-family: 'Roboto'; } .blocky-text .large { font-family: 'Roboto'; } /* Footer link parent hovers */ #footer-links-menu>ul.menu>li>a:hover { color: #f5f5f5; color: #217ABA !important; } /* Marketo Form Checkboxes, Radio, and Error */ form.mktoForm .mktoRadioList > input, form.mktoForm .mktoCheckboxList > input { width: auto !important; margin-top: 3px; } form.mktoForm .mktoRadioList > label, form.mktoForm .mktoCheckboxList > label { font-size: 1rem; font-weight: 500; } .vjs-title-bar { display: none; } .mktoErrorArrow { display: none !important; } .mktoError { right: 0 !important; } /* New brand background height adj and styling mock #random-header.hero-condensed>header, #story-header.hero-condensed>header { height: auto!important; padding-top: 110px!important; padding-bottom: 250px!important; min-height: 350px; } .background-accent, .background-bright-red { background-color: #fff; } .blocky-text.background-accent .large, .blocky-text.background-dark .large, .blocky-text.background-secondary .large { color: #217ABA; } .background-accent, .background-accent *, .background-dark, .background-light-blue, .background-medium-blue, .background-secondary { color: #5c5c5c; } .blocky-text.background-accent, .blocky-text.background-dark, .blocky-text.background-secondary { color: #fff; outline: .3rem solid; color: #217ABA; } .button.fill-button::before { background: #134C90; z-index: -1; } .button { display: inline-block; cursor: pointer; -webkit-appearance: none; -webkit-transition: background-color .25s ease-out,color .25s ease-out; transition: background-color .25s ease-out,color .25s ease-out; background-color: #2381C4; } .button:focus, .button:hover { background-color: #134C90; color: #fff; } */ /*body.single-tt_story .main-content > .wp-block-columns { display: none; } */ .page-id-4602 .row.extend { z-index: 999; position: relative; } .campaign-template-logo .campaign-logo-custom { width: 90%; height: auto; } /* Privacy Policy p text adj*/ .page-id-6343 p { font-size: 1.2rem; } .page-id-6343 ul { font-size: 1.2rem; } /* Privacy and Security Trust Center p text adj*/ .page-id-136900 p { font-size: 1.2rem; } .page-id-136900 ul { font-size: 1.2rem; } /* BrightTALK ISO 27001 Certification p text adj*/ .page-id-136907 p { font-size: 1.2rem; } /* TechTarget SOC 2 Attestation p text adj*/ .page-id-136910 p { font-size: 1.2rem; } /* Forrester 2023 Wave Homepage v1 Hero height adj */ .page-id-136953 #random-header.hero-condensed>header, #story-header.hero-condensed>header { padding-top: 25px!important; padding-bottom: 25px!important; } .page-id-136953 #random-header .background-video, #story-header .background-video { width: 100%; } /* Forrester Wave 2023 Homepage v2 Hero staging height adj*/ .page-id-137086 #random-header>header, #story-header>header { background-color: #ffffff; } .page-id-137086 #random-header>header, #story-header>header { background-position: bottom center; min-height: 550px; } /* Forrester Wave 2023 Homepage v2 Hero live height adj*/ .page-id-4602 #random-header>header, #story-header>header { background-color: #ffffff; } .page-id-4602 #random-header>header, #story-header>header { background-position: bottom center; min-height: 550px; } .page-id-4602 #random-header.hero-condensed>header, #story-header.hero-condensed>header { padding-bottom: 20px !important; } /* Forrester Wave 2023 Landing page v2 text and overlay*/ .page-id-136994 .video-header .video-header-text { text-shadow: 0 0 12px rgba(33, 33, 33, 0); } .page-id-136994 .video-header .background-video div::before { background: rgba(0, 0, 0, 0); } .page-id-136994 .video-header .background-video { height: 450px; } /* Testimonial font*/ .techtarget-testimonial .testimonial h4 { font-family: "Roboto"; } .techtarget-testimonial .testimonial.hanging-quote:before { font-family: 'Roboto'; } /* Homepage MDC dropdown company size label*/ label { display: none; } div#tablepress-1_filter label { display: block; } /* MDC dropdown company size dropdown menu*/ .ux-vertical-tabs .tabs select { display: none; } /* Homepage row block leverage visual*/ :where(.is-layout-flex) { gap: 0em; } /* Platforms + fuel row block */ .postid-138195 .blocky-text .large { color: white; font-size: 2.5rem; } @media screen and (min-width:64em) { .blocky-text { font-size: 150%; } } body.home .off-canvas-wrapper-inner { padding-top: 0 !important; } /*.page-id-6343 li { font-size: 1.2rem; } /* Engines Capabilities CLS Hero live height adj*/ .page-id-138195 #random-header>header, #story-header>header { background-color: #ffffff; } .page-id-138195 #random-header>header, #story-header>header { background-position: bottom center; min-height: 550px; } /* Intent Data Capabilities CLS Hero live height adj*/ .page-id-138144 #random-header>header, #story-header>header { background-color: #ffffff; } .page-id-138144 #random-header>header, #story-header>header { background-position: bottom center; min-height: 550px; } /* Capabilities Overview #1 Burst adj*/ .page-id-137673 .background-accent { background-color: white; } .page-id-137673 .background-accent * { color: #5C5C5C; } .page-id-137673 .blocky-text.background-accent .large, .blocky-text.background-dark .large, .blocky-text.background-secondary .large { color: #B72F06; } .page-id-137673 .blocky-text.text-center.background-accent.content-bubble.small-float-none.medium-float-center.pull-up.techtarget-arrow.bubble-init.bubble-set { border: 4px solid #B72F06; } /* Campaign webinar resource template h6 size adj*/ .speaker-shortcode h6 { font-size: 20px; } /* Arrow CTA lead class color*/ a.lead.arrow { color: #217aba !important; } /* Archer Awards hero background overlay adj*/ .page-id-134866 .video-header .background-video div::before { background: rgba(0, 0, 0, 0.05); } /* Equalize for resource archive */ .get-latest-resources, .get-latest-resources .negative-offset { display: flex; flex-wrap: wrap; } .get-latest-resources .negative-offset .flex-container { height: 100%; } body.page-id-140145 .slide-out-nav-button, body.page-id-140146 .slide-out-nav-button { display: none; } /* techtarget.css | https://www.techtarget.com/wp-content/themes/tech-target/assets/stylesheets/techtarget.css?ver=66c48350012d087e48515f96a20fcd5d */ /* Alternative header logo size adj for page post*/ #techtarget-logo.alt-header-logo { max-width: 237px; } .page-id-140941 #techtarget-logo.alt-header-logo { max-width: 237px; height: auto !important; } /* Protected: Corporate Marketing Requests form display field*/ .page-id-141269 label { display: inline; } .speaker-shortcode h6 { color: #5C5C5C; } @media only screen and (max-width: 767px) { .rlf-modal .filter-container ul { -moz-column-count: 2; column-count: 2; } .rlf-modal .rlf-actions { display: block; } } @media only screen and (max-width: 479px) { .rlf-modal .filter-container ul { -moz-column-count: 1; column-count: 1; } } /* Fixing a WP update */ body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)) { max-width: none; } .get-latest-resources { width: 100%; } .resource-campaign-sidebar-content .marketo-form-wrapper { margin-bottom: 1.5rem !important; } .resource-campaign-sidebar-content .mktoButtonRow { padding-bottom: 0 !important; } .narrow-segment-cover .wp-block-columns.is-layout-flex { gap: 24px; } .prospect-activity-columns>.wp-block-column.prospect-activity-teal .wp-block-columns, .prospect-activity-columns>.wp-block-column.prospect-activity-teal .wp-block-group { gap: 1.5rem; } .is-layout-constrained > * { margin-block-start: 0px; } /* Resource list margin adjustment*/ .category-name { margin-block-end: auto; } /* https://www.techtarget.com/wp-content/uploads/2023/07/PE-2023-UI_Inbound-Converter_Website-Journey.jpg border */ .wp-image-138983 { border: 1px solid lightgray; } /* Resource block radius adjustment */ .resource-block { border-radius: 10px; } /* Paragraph color text to support smaller text - iTT Carbon */ p { color: #002244; } /* Mobile Header Adjustments */ @media screen and (max-width: 767px) { #informa-techtarget-logo { max-width: 180px; } #searchform-header { padding-left: .5rem; } } .off-canvas.off-canvas-menu-container.two-level .mega-menu-dropdown, .off-canvas.off-canvas-menu-container.two-level ul { padding: 110px 1rem 1rem; } </style> <script type="text/javascript" src="https://www.techtarget.com/rms/ux/responsive/js/libs/techtarget-informa-banner-commercial.min.js"></script> <script type="text/javascript" src="https://www.techtarget.com/rms/ux/responsive/js/libs/techtarget-informa-footer.min.js"></script> </head> <body class="tt_product-template 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class="mega-menu-flex-container"> <div class="level-two-toggle"> Strategy </div> <div class="level-two-container"> <a class="level-two-link" href="https://www.techtarget.com/products/priority-engine/market-monitor/" > Purchase Intent Analytics </a> <a class="level-two-link" href="https://www.techtarget.com/products/annual-research-advisory-intent-insights/" > Annual Research, Advisory & Intent Insights </a> <a class="level-two-link" href="https://www.techtarget.com/products/custom-research-consulting/" > Custom Research & Consulting </a> <a class="level-two-parent" href="https://www.techtarget.com/products/strategy/" > <span>Strategy</span> </a> </div> <div class="level-two-toggle"> Intent Data </div> <div class="level-two-container"> <a class="level-two-link" href="https://www.techtarget.com/products/priority-engine/prospect-exports/" > Prospect-Level Intent Data Exports </a> <a class="level-two-link" href="https://www.techtarget.com/products/priority-engine/account-intent-feeds/" > Account-Level Intent Data </a> <a class="level-two-parent" href="https://www.techtarget.com/products/intent-data/" > <span>Intent Data</span> </a> </div> <div class="level-two-toggle"> Content </div> <div class="level-two-container"> <a class="level-two-link" href="https://www.techtarget.com/products/custom-content/" > Custom Content </a> <a class="level-two-link" href="https://www.techtarget.com/products/sponsorable-content/" > Sponsorable Content </a> <a class="level-two-link" href="https://www.brighttalk.com/business/products/studios/" target="_blank"> Video Production Services </a> <a class="level-two-link" href="https://www.studioid.com/" target="_blank"> Global Content Studio </a> <a class="level-two-parent" href="https://www.techtarget.com/products/content/" > <span>Content</span> </a> <div class="mega-cta mega-end-cta"> <div class="mega-cta-image-container"> <a href="https://www.techtarget.com/resources/what-is-great-content-for-buyers-and-whys-it-so-hard/" target="_self"> <div class="mega-cta-image lazyload" style="" data-back="https://www.techtarget.com/wp-content/uploads/2022/06/What-Is-Great-Content-for-Buyers-and-Whys-It-So-Hard-resource-r1.jpg"> <img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAkAAAAHgAQAAAABlFe/oAAAAAnRSTlMAAHaTzTgAAAA4SURBVHja7cEBDQAAAMKg909tDwcUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA8GaI4AAB8k02xgAAAABJRU5ErkJggg==" data-src="https://www.techtarget.com/wp-content/uploads/2022/06/What-Is-Great-Content-for-Buyers-and-Whys-It-So-Hard-resource-r1.jpg" decoding="async" class="lazyload" data-eio-rwidth="576" data-eio-rheight="480" /><noscript><img src="https://www.techtarget.com/wp-content/uploads/2022/06/What-Is-Great-Content-for-Buyers-and-Whys-It-So-Hard-resource-r1.jpg" data-eio="l" /></noscript> </div> </a> </div> <div class="mega-cta-content"> What Is Great Content for Buyers and Why's It So Hard? <div class="padding-top"> <a href="https://www.techtarget.com/resources/what-is-great-content-for-buyers-and-whys-it-so-hard/" 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Polished Experiences. Maximum ROI.</p> <a href="https://www.techtarget.com/solutions/online-in-person-events/" class="button outline-fill-button mega-end-button" > Learn More </a> </div> </div> <div class="mega-level level-end hide" data-menu-parent="144816" data-menu-id="144816-6"> <div> <span class="mega-end-close">Close</span> <h5 class="mega-end-title">Global Execution</h5> <p class="mega-end-content">Advance in the Markets You Care About Most</p> <a href="https://www.techtarget.com/global-execution/" class="button outline-fill-button mega-end-button" > Learn More </a> </div> </div> <div class="mega-level level-end hide" data-menu-parent="144816" data-menu-id="144816-7"> <div> <span class="mega-end-close">Close</span> <h5 class="mega-end-title">Healthcare Marketing</h5> <p class="mega-end-content">The intent data revolution comes to healthcare tech marketing</p> <a href="https://www.techtarget.com/xtelligent/" class="button outline-fill-button mega-end-button" > Learn More </a> </div> </div> <div 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to the needs of your buyer</p> <a href="https://www.techtarget.com/solutions/sales-teams/#personalized" class="button outline-fill-button mega-end-button" > Learn More </a> </div> </div> </div> </div> </li> <li id="menu-item-135228" class="menu-item menu-item-type-post_type menu-item-object-tt_mega_menu menu-item-135228 menu-item-has-children full mega-menu"><a href="https://www.techtarget.com/products/">Products</a> <div class="dropdown menu vertical mega-menu-dropdown"> <div class="mega-menu-flex-container"> <div class="mega-level level-start" data-menu-id="132039"> <div class="menu-name"> <span>Products<span> </div> <div class="menu-item trigger-level-start active" data-menu-trigger="144798"> <a href="https://www.techtarget.com/products/strategy/" > Strategy </a> </div> <div class="menu-item trigger-level-start " data-menu-trigger="144799"> <a href="https://www.techtarget.com/products/intent-data/" > Intent Data </a> </div> <div class="menu-item trigger-level-start " 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active" data-menu-trigger="144798-1"> <a href="https://www.techtarget.com/products/priority-engine/market-monitor/" > Purchase Intent Analytics </a> </div> <div class="menu-item trigger-level-mid " data-menu-trigger="144798-2"> <a href="https://www.techtarget.com/products/annual-research-advisory-intent-insights/" > Annual Research, Advisory & Intent Insights </a> </div> <div class="menu-item trigger-level-mid " data-menu-trigger="144798-3"> <a href="https://www.techtarget.com/products/custom-research-consulting/" > Custom Research & Consulting </a> </div> <div class="menu-item has-separator"> <a class="arrow" href="https://www.techtarget.com/products/strategy/" > <span>More About Strategy</span> </a> </div> </div> <div class="mega-level level-end active" data-menu-parent="144798" data-menu-id="144798-1"> <div> <span class="mega-end-close">Close</span> <h5 class="mega-end-title">Purchase Intent Analytics</h5> <p class="mega-end-content">Actionable market intelligence on real enterprise 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href="https://www.techtarget.com/products/custom-research-consulting/" class="button outline-fill-button mega-end-button" > Learn More </a> </div> </div> <div class="mega-level level-mid hide" data-menu-id="144799"> <div class="menu-name"> <span>Intent Data<span> </div> <div class="menu-item trigger-level-mid active" data-menu-trigger="144799-1"> <a href="https://www.techtarget.com/products/priority-engine/prospect-exports/" > Prospect-Level Intent Data Exports </a> </div> <div class="menu-item trigger-level-mid " data-menu-trigger="144799-2"> <a href="https://www.techtarget.com/products/priority-engine/account-intent-feeds/" > Account-Level Intent Data </a> </div> <div class="menu-item has-separator"> <a class="arrow" href="https://www.techtarget.com/products/intent-data/" > <span>More About Intent Data</span> </a> </div> </div> <div class="mega-level level-end hide" data-menu-parent="144799" data-menu-id="144799-1"> <div> <span class="mega-end-close">Close</span> <h5 class="mega-end-title">Prospect-Level Intent Data Exports</h5> <p class="mega-end-content">The industry’s most precise and powerful intent data</p> <a href="https://www.techtarget.com/products/priority-engine/prospect-exports/" class="button outline-fill-button mega-end-button" > Learn More </a> </div> </div> <div class="mega-level level-end hide" data-menu-parent="144799" data-menu-id="144799-2"> <div> <span class="mega-end-close">Close</span> <h5 class="mega-end-title">Account-Level Intent Data</h5> <p class="mega-end-content">The industry’s most precise and powerful intent data</p> <a href="https://www.techtarget.com/products/priority-engine/account-intent-feeds/" class="button outline-fill-button mega-end-button" > Learn More </a> </div> <div class="mega-cta mega-end-cta"> <div class="mega-cta-image-container"> <a href="https://www.techtarget.com/resources/making-sense-of-b2b-purchase-intent-data-and-putting-it-to-use/" target="_self"> <div class="mega-cta-image lazyload" style="" data-back="https://www.techtarget.com/wp-content/uploads/2021/03/Making-Sense-of-B2B-Purchasing-Intent-Data.jpg"> <img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAwAAAAKAAQAAAAADPSJPAAAAAnRSTlMAAHaTzTgAAABTSURBVHja7cExAQAAAMKg9U9tDQ+gAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAvg3ygAABIxl0hwAAAABJRU5ErkJggg==" data-src="https://www.techtarget.com/wp-content/uploads/2021/03/Making-Sense-of-B2B-Purchasing-Intent-Data.jpg" decoding="async" class="lazyload" data-eio-rwidth="768" data-eio-rheight="640" /><noscript><img src="https://www.techtarget.com/wp-content/uploads/2021/03/Making-Sense-of-B2B-Purchasing-Intent-Data.jpg" data-eio="l" /></noscript> </div> </a> </div> <div class="mega-cta-content"> Making Sense of B2B Purchase Intent Data and Putting It to Use <div class="padding-top"> <a href="https://www.techtarget.com/resources/making-sense-of-b2b-purchase-intent-data-and-putting-it-to-use/" class="arrow" target="_self"> <span>Download the E-book</span> </a> </div> </div> </div> </div> <div class="mega-level level-mid hide" data-menu-id="144800"> <div class="menu-name"> <span>Content<span> </div> <div class="menu-item trigger-level-mid active" data-menu-trigger="144800-1"> <a href="https://www.techtarget.com/products/custom-content/" > Custom Content </a> </div> <div class="menu-item trigger-level-mid " data-menu-trigger="144800-2"> <a href="https://www.techtarget.com/products/sponsorable-content/" > Sponsorable Content </a> </div> <div class="menu-item trigger-level-mid " data-menu-trigger="144800-3"> <a href="https://www.brighttalk.com/business/products/studios/" target="_blank"> Video Production Services </a> </div> <div class="menu-item trigger-level-mid " data-menu-trigger="144800-4"> <a href="https://www.studioid.com/" target="_blank"> Global Content Studio </a> </div> <div class="menu-item has-separator"> <a class="arrow" href="https://www.techtarget.com/products/content/" > <span>More About Content</span> </a> 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src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAkAAAAHgAQAAAABlFe/oAAAAAnRSTlMAAHaTzTgAAAA4SURBVHja7cEBDQAAAMKg909tDwcUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA8GaI4AAB8k02xgAAAABJRU5ErkJggg==" data-src="https://www.techtarget.com/wp-content/uploads/2022/06/What-Is-Great-Content-for-Buyers-and-Whys-It-So-Hard-resource-r1.jpg" decoding="async" class="lazyload" data-eio-rwidth="576" data-eio-rheight="480" /><noscript><img src="https://www.techtarget.com/wp-content/uploads/2022/06/What-Is-Great-Content-for-Buyers-and-Whys-It-So-Hard-resource-r1.jpg" data-eio="l" /></noscript> </div> </a> </div> <div class="mega-cta-content"> What Is Great Content for Buyers and Why's It So Hard? <div class="padding-top"> <a href="https://www.techtarget.com/resources/what-is-great-content-for-buyers-and-whys-it-so-hard/" class="arrow" target="_self"> <span>Download the E-book</span> </a> </div> </div> </div> </div> <div class="mega-level level-end hide" data-menu-parent="144800" data-menu-id="144800-2"> <div> <span class="mega-end-close">Close</span> <h5 class="mega-end-title">Sponsorable Content</h5> <p class="mega-end-content">Expert-crafted content, ready and waiting for you</p> <a href="https://www.techtarget.com/products/sponsorable-content/" class="button outline-fill-button mega-end-button" > Learn More </a> </div> <div class="mega-cta mega-end-cta"> <div class="mega-cta-image-container"> <a href="https://www.techtarget.com/resources/what-is-great-content-for-buyers-and-whys-it-so-hard/" target="_self"> <div class="mega-cta-image lazyload" style="" data-back="https://www.techtarget.com/wp-content/uploads/2022/06/What-Is-Great-Content-for-Buyers-and-Whys-It-So-Hard-resource-r1.jpg"> <img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAkAAAAHgAQAAAABlFe/oAAAAAnRSTlMAAHaTzTgAAAA4SURBVHja7cEBDQAAAMKg909tDwcUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA8GaI4AAB8k02xgAAAABJRU5ErkJggg==" data-src="https://www.techtarget.com/wp-content/uploads/2022/06/What-Is-Great-Content-for-Buyers-and-Whys-It-So-Hard-resource-r1.jpg" decoding="async" class="lazyload" data-eio-rwidth="576" data-eio-rheight="480" /><noscript><img src="https://www.techtarget.com/wp-content/uploads/2022/06/What-Is-Great-Content-for-Buyers-and-Whys-It-So-Hard-resource-r1.jpg" data-eio="l" /></noscript> </div> </a> </div> <div class="mega-cta-content"> What Is Great Content for Buyers and Why's It So Hard? <div class="padding-top"> <a href="https://www.techtarget.com/resources/what-is-great-content-for-buyers-and-whys-it-so-hard/" class="arrow" target="_self"> <span>Download the E-book</span> </a> </div> </div> </div> </div> <div class="mega-level level-end hide" data-menu-parent="144800" data-menu-id="144800-3"> <div> <span class="mega-end-close">Close</span> <h5 class="mega-end-title">Video Production Services</h5> <p class="mega-end-content">Create Unique Content that Excites & Engages More B2B Buyers</p> <a href="https://www.brighttalk.com/business/products/studios/" class="button outline-fill-button mega-end-button" target="_blank"> Learn More </a> </div> </div> <div class="mega-level level-end hide" data-menu-parent="144800" data-menu-id="144800-4"> <div> <span class="mega-end-close">Close</span> <h5 class="mega-end-title">Global Content Studio</h5> <p class="mega-end-content">Content fueled by expertise. Strategies built for results.</p> <a href="https://www.studioid.com/" class="button outline-fill-button mega-end-button" target="_blank"> Learn More </a> </div> </div> <div class="mega-level level-mid hide" data-menu-id="144801"> <div class="menu-name"> <span>Awareness<span> </div> <div class="menu-item trigger-level-mid active" data-menu-trigger="144801-1"> <a href="https://www.techtarget.com/products/data-driven-display/" > Digital Advertising </a> </div> <div class="menu-item trigger-level-mid " data-menu-trigger="144801-2"> <a href="https://www.techtarget.com/products/custom-websites/" > Custom & Native Websites </a> </div> <div class="menu-item has-separator"> <a class="arrow" href="https://www.techtarget.com/products/awareness/" > <span>More About Awareness</span> </a> </div> </div> <div class="mega-level level-end hide" data-menu-parent="144801" data-menu-id="144801-1"> <div> <span class="mega-end-close">Close</span> <h5 class="mega-end-title">Digital Advertising</h5> <p 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class="row extend banded"> <div class="page-header-container hero-condensed" id="random-header"> <header class="small-12 columns page-header inner-random-header background-dark-blue color-light-gray" style="background-image:url( https://www.techtarget.com/wp-content/uploads/2022/05/Custom-content-hero-169274519-r1.jpg);"> <div class="header-text small-12 columns "> <div class="small-12 medium-5"></div> <div class="small-12 medium-7 float-left lightbox-equalize"> <h1>Custom Content</h1> <p class="lead">Impactful materials grounded in analyst expertise and research-based insights</p> </div> </div> </header> </div> </div> <div class="row extend"> <article class="main-content columns small-12 post-136742 tt_product type-tt_product status-publish has-post-thumbnail hentry tt_solution_tax-partner-channel-marketing tt_solution_tax-partner-channel-marketing-qa-aug-2024 tt_solution_tax-account-based-marketing-wip tt_solution_tax-channel-marketing tt_solution_tax-deliver-better-webinars-and-virtual-events tt_solution_tax-demand-generation tt_solution_tax-demand-generation-wip tt_solution_tax-go-to-market-strategy-content tt_solution_tax-go-to-market-strategy-content-qa-aug-2024 tt_solution_tax-partner-marketing grow-content-body" id="post-136742"> <div class="entry-content"> <div class="wp-block-linchpin-mesh-block alignfull column1-desktop-grid__span-6 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-7 column2-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column2-tablet-grid__span-12 column2-tablet-grid__start-5 column2-tablet-grid__row-2 column1-mobile-grid__span-12 column1-mobile-grid__row-1 column2-mobile-grid__span-12 column2-mobile-grid__row-4 column1-desktop-grid__offset-0 column2-desktop-grid__offset-0 column2-tablet-grid__row-1 column2-mobile-grid__row-1"><div class="row mesh-row"> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-6 margin-top"> <h3 class="wp-block-heading">Expertise Through Experience</h3> <p class="lead_small margin-bottom hide">TechTarget’s Enterprise Strategy Group™ <a href="https://www.techtarget.com/esg-global/analysts/" target="_blank" rel="noopener"><strong>analysts</strong></a> have deep market expertise established through years of practice in the field. They author materials specifically to support you through each stage of go-to-market execution, in formats that suit key buyer needs and all critical use cases. By leveraging clear analyses, there’s no guesswork in getting the content right, and it’s a much lighter lift for your teams.</p> <p class="lead_small margin-bottom">Informa TechTarget’s analysts have deep market expertise established through years of practice in the field. They author materials specifically to support you through each stage of go-to-market execution, in formats that suit key buyer needs and all critical use cases. By leveraging clear analyses, there’s no guesswork in getting the content right, and it’s a much lighter lift for your teams.</p> <div style="margin-top: 2.5rem;"> <p class="blocky-text color-accent" style="margin-top: -15px; margin-bottom: 2px;"><span class="large bolded"><span class="show-for-large"> <span class="countup counter-in-view" data-start="0" data-end="91" data-duration="1" data-before="" data-after="%" data-format=""></span> </span><span class="hide-for-large">91%</span></span></p> <div class="small-10 medium-8"> <p class="lead">of buyers are more likely to engage with vendors who educate them.</p> </div> </div> <a href="https://www.techtarget.com/esg-info" class="button fill-button" data-text="talk with an expert" target="_blank" aria-label="talk with an expert">talk with an expert</a> </div> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-6 margin-top trigger-in-view in-view-slide-from-right"> <figure class="wp-block-image"><img fetchpriority="high" decoding="async" width="1024" height="421" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAGlAQAAAABMj7nUAAAAAnRSTlMAAHaTzTgAAABLSURBVHja7cExAQAAAMKg9U9tDB+gAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAOBs1CUAAQG4m2YAAAAASUVORK5CYII=" alt="" class="wp-image-133986 lazyload" data-src="https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard-1024x421.jpg" data-srcset="https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard-1024x421.jpg 1024w, https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard-640x263.jpg 640w, https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard-120x49.jpg 120w, https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard-200x82.jpg 200w, https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard-300x123.jpg 300w, https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard-97x40.jpg 97w, https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard-175x72.jpg 175w, https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard.jpg 1080w" data-sizes="auto" data-eio-rwidth="1024" data-eio-rheight="421" /><noscript><img fetchpriority="high" decoding="async" width="1024" height="421" src="https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard-1024x421.jpg" alt="" class="wp-image-133986" srcset="https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard-1024x421.jpg 1024w, https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard-640x263.jpg 640w, https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard-120x49.jpg 120w, https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard-200x82.jpg 200w, https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard-300x123.jpg 300w, https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard-97x40.jpg 97w, https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard-175x72.jpg 175w, https://www.techtarget.com/wp-content/uploads/2022/05/ESG-Custom-Content-Battlecard.jpg 1080w" sizes="(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px" data-eio="l" /></noscript></figure> <p></p> <p class="lead_small hide">The average tech buyer consumes at least 12 pieces of content before talking to a sales rep. <a href="https://www.techtarget.com/esg-global/" target="_blank" rel="noopener"><strong>TechTarget’s Enterprise Strategy Group</strong></a> can help you efficiently update your content library with enough quality content to keep prospects more effectively engaged across the buyer’s journey. And with professional video production support from our <a href="https://www.brighttalk.com/business/solutions/studios" target="_blank" rel="noopener"><strong>BrightTALK<sup>®</sup> Studios</strong></a>, your brand will shine in your video content as it should.</p> <p class="lead_small">The average tech buyer consumes at least 12 pieces of content before talking to a sales rep. Informa TechTarget’s <strong><a href="https://omdia.tech.informa.com/" target="_blank" rel="noreferrer noopener">Omdia</a></strong> and <strong><a href="https://www.techtarget.com/esg-global/" target="_blank" rel="noreferrer noopener">Enterprise Strategy Group</a> </strong>can help you efficiently update your content library with enough quality content to keep prospects more effectively engaged across the buyer’s journey. And with professional video production support from our <a href="https://www.brighttalk.com/business/solutions/studios/" target="_blank" rel="noreferrer noopener"><strong>BrightTALK<sup>®</sup> Studios</strong></a> and increased content marketing scale from <strong><a href="https://www.studioid.com" target="_blank" rel="noreferrer noopener">studioID</a></strong>, your brand will shine in all the formats and distribution options it should.</p> </div> </div></div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns text-center large-10 large-offset-1 is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex" style="margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h2 class="wp-block-heading" id="h-omdia-nbsp-is-now-part-of-informa-techtarget"><strong>Omdia is now part of Informa TechTarget.</strong></h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex" style="margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full is-resized"><img decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" alt="" class="wp-image-146623 lazyload" style="width:300px" data-src="https://www.techtarget.com/wp-content/uploads/2024/11/Omdia-logo.svg" /><noscript><img decoding="async" src="https://www.techtarget.com/wp-content/uploads/2024/11/Omdia-logo.svg" alt="" class="wp-image-146623" style="width:300px" data-eio="l" /></noscript></figure> </div> </div> <p class="lead_small">Omdia is a global analyst and advisory leader that supports technology vendors and solution providers to accelerate their growth – from concept and product development to market readiness strategies and sales effectiveness.</p> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button button fill-button"><a class="wp-block-button__link wp-element-button" href="https://omdia.tech.informa.com/" target="_blank" rel="noreferrer noopener">discover omdia</a></div> </div> </div> </div> </div> <div class="wp-block-linchpin-mesh-block alignfull background-light-blue column1-desktop-grid__span-12 column1-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column1-mobile-grid__span-12 column1-mobile-grid__row-1 column1-desktop-grid__span-11 column1-desktop-grid__start-2 column1-desktop-grid__offset-1"><div class="row mesh-row"> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-10 medium-offset-1 color-white"> <h2 class="wp-block-heading has-text-align-center trigger-in-view in-view-slide-from-bottom medium-10 medium-offset-1" id="h-need-custom-content-to-fuel-your-healthcare-tech-go-to-market">Need custom content to fuel your Healthcare tech go-to-market? </h2> <p class="lead_small wp-block-heading has-text-align-center trigger-in-view in-view-slide-from-bottom in-view-delay-200 medium-10 medium-offset-1">Talk to us about Xtelligent Healthcare capabilities.</p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div> <div class="wp-block-column lead trigger-in-view in-view-slide-from-bottom in-view-delay-400 is-layout-flow wp-block-column-is-layout-flow"> <div style="text-align: center;"> <a href="/xtelligent/talk-to-an-expert/" class="button fill-button" data-text="Talk to an Xtelligent expert" target="_blank" aria-label="Talk to an Xtelligent expert">Talk to an Xtelligent expert</a> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div> </div> </div> </div></div> <div class="wp-block-linchpin-mesh-block alignfull background-light-gray mesh-title-anchor column1-desktop-grid__span-12 column1-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column1-mobile-grid__span-12 column1-mobile-grid__row-1"><div class="row mesh-row mesh-title-anchor"> <div class="wp-block-linchpin-mesh-block-column columns title-row mesh-title-anchor"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <h2 class="wp-block-heading has-text-align-center" id="h-thought-leadership-awareness-drivers">Thought leadership awareness drivers</h2> </div> </div> </div></div> <div class="wp-block-linchpin-mesh-block alignfull background-light-gray column1-desktop-grid__span-6 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-8 column2-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column2-tablet-grid__span-12 column2-tablet-grid__start-5 column2-tablet-grid__row-2 column1-mobile-grid__span-12 column1-mobile-grid__row-1 column2-mobile-grid__span-12 column2-mobile-grid__row-4 column1-desktop-grid__offset-1 column2-desktop-grid__offset-0 column2-tablet-grid__row-1 column2-mobile-grid__row-1"><div class="row mesh-row"> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-5 medium-offset-1 trigger-in-view in-view-slide-from-left"> <div class="margin-top"></div> <p><img decoding="async" class="alignnone wp-image-134157 lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAI5AQAAAAAXw3VxAAAAAnRSTlMAAHaTzTgAAABeSURBVHja7cExAQAAAMKg9U9tDB+gAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADOBh7IAAEKt2IDAAAAAElFTkSuQmCC" alt="" width="502" height="287" data-src="https://www.techtarget.com/wp-content/uploads/2022/06/Custom-content-conditions-the-market-new-ESG-logo.png" data-eio-rwidth="1024" data-eio-rheight="569"><noscript><img decoding="async" class="alignnone wp-image-134157" src="https://www.techtarget.com/wp-content/uploads/2022/06/Custom-content-conditions-the-market-new-ESG-logo.png" alt="" width="502" height="287" data-eio="l"></noscript></p> </div> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-6 margin-top"> <div style="margin-right: 25%;"> <h3>Custom content conditions the market</h3> <p class="lead_small">Analyst-authored thought leadership content clearly identifies the problem to be solved, validates the need for a given product or technology and communicates a differentiating vision to your market.</p> </div> <p><a class="lead arrow" href="https://www.techtarget.com/esg-global/service/custom-content/" target="_blank" rel="noreferrer noopener"><strong>Learn about custom content services</strong></a></p> </div> </div></div> <div class="wp-block-linchpin-mesh-block alignfull text-center column1-desktop-grid__span-11 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column1-mobile-grid__span-12 column1-mobile-grid__row-1 column1-desktop-grid__offset-1"><div class="row mesh-row"> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-10 medium-offset-1 text-center"> <h3 class="wp-block-heading">As tech purchasing decisions grow increasingly nuanced and complex, buyers gain confidence from rigorous, vendor-neutral content designed to educate. To clarify and build trust, you need a respected content partner already steeped in your market’s particulars. <a href="https://www.techtarget.com/enterprise-strategy-group-form/">Learn more</a>.</h3> </div> </div></div> <div class="wp-block-linchpin-mesh-block alignfull background-light-gray column1-desktop-grid__span-6 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-8 column2-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column2-tablet-grid__span-12 column2-tablet-grid__start-5 column2-tablet-grid__row-2 column1-mobile-grid__span-12 column1-mobile-grid__row-1 column2-mobile-grid__span-12 column2-mobile-grid__row-4 column1-desktop-grid__offset-1 column2-desktop-grid__offset-0 column2-tablet-grid__row-1 column2-mobile-grid__row-1"><div class="row mesh-row"> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-5 medium-offset-1 margin-bottom"> <p><img decoding="async" width="700" height="543" class="show-for-small-only alignnone size-full wp-image-134160 lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAArwAAAIfAQAAAAC6STKuAAAAAnRSTlMAAHaTzTgAAABGSURBVHja7cExAQAAAMKg9U9tCU+gAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAICzAbzHAAEKkV3gAAAAAElFTkSuQmCC" alt="" data-src="https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo.png" data-srcset="https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo.png 700w, https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo-640x496.png 640w, https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo-120x93.png 120w, https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo-200x155.png 200w, https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo-300x233.png 300w, https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo-52x40.png 52w, https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo-175x136.png 175w" data-sizes="auto" data-eio-rwidth="700" data-eio-rheight="543" /><noscript><img decoding="async" width="700" height="543" class="show-for-small-only alignnone size-full wp-image-134160" src="https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo.png" alt="" srcset="https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo.png 700w, https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo-640x496.png 640w, https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo-120x93.png 120w, https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo-200x155.png 200w, https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo-300x233.png 300w, https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo-52x40.png 52w, https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo-175x136.png 175w" sizes="(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 700px" data-eio="l" /></noscript></p> <h3>Multiple formats engage more prospects</h3> <p class="lead_small">Buyers have different content format and channel preferences. You need to address these with a full toolkit of written, video, graphical and social formats mapped well to key stages of the buyer’s journey.</p> </div> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-6 trigger-in-view in-view-slide-from-right hide-for-small-only"> <div style="margin-right: 8.33333%;"><img decoding="async" class="alignnone wp-image-134160 lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAArwAAAIfAQAAAAC6STKuAAAAAnRSTlMAAHaTzTgAAABGSURBVHja7cExAQAAAMKg9U9tCU+gAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAICzAbzHAAEKkV3gAAAAAElFTkSuQmCC" alt="" width="502" height="372" data-src="https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo.png" data-eio-rwidth="700" data-eio-rheight="543"><noscript><img decoding="async" class="alignnone wp-image-134160" src="https://www.techtarget.com/wp-content/uploads/2022/06/Multiple-formats-engage-more-prospects-new-ESG-logo.png" alt="" width="502" height="372" data-eio="l"></noscript></div> </div> </div></div> <div class="wp-block-linchpin-mesh-block alignfull background-light-gray column1-desktop-grid__span-6 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-8 column2-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column2-tablet-grid__span-12 column2-tablet-grid__start-5 column2-tablet-grid__row-2 column1-mobile-grid__span-12 column1-mobile-grid__row-1 column2-mobile-grid__span-12 column2-mobile-grid__row-4 column1-desktop-grid__offset-1 column2-desktop-grid__offset-0 column2-tablet-grid__row-1 column2-mobile-grid__row-1"><div class="row mesh-row"> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-5 medium-offset-1 trigger-in-view in-view-slide-from-left"> <div class="margin-top"></div> <p><img decoding="async" class="alignnone wp-image-134157 lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAI5AQAAAAAXw3VxAAAAAnRSTlMAAHaTzTgAAABeSURBVHja7cExAQAAAMKg9U9tDB+gAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADOBh7IAAEKt2IDAAAAAElFTkSuQmCC" alt="" width="502" height="287" data-src="https://www.techtarget.com/wp-content/uploads/2023/05/Custom-Content-BrightTALK-Studios.png" data-eio-rwidth="1024" data-eio-rheight="569"><noscript><img decoding="async" class="alignnone wp-image-134157" src="https://www.techtarget.com/wp-content/uploads/2023/05/Custom-Content-BrightTALK-Studios.png" alt="" width="502" height="287" data-eio="l"></noscript></p> </div> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-6 margin-top"> <div class="wp-block-group hide is-layout-constrained wp-block-group-is-layout-constrained"> <div style="margin-right: 25%;"> <h3>BrightTALK Studios, our full-service video production capability</h3> <p class="lead_small">When video fits your audiences’ preference and you need a team that knows how to position you perfectly, tap <a href="https://www.brighttalk.com/business/solutions/studios" target="_blank" rel="noopener"><strong>BrightTALK Studios</strong></a> to deliver the preparation and live production support speakers and content deserve and the post-production quality your audiences will love.</p> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div style="margin-right: 25%;"> <h3>BrightTALK Studios, our full-service video production capability</h3> <p class="lead_small">When video fits your audiences’ preference and you need a team that knows how to position you perfectly, tap <a href="https://www.brighttalk.com/business/solutions/studios" target="_blank" rel="noopener"><strong>BrightTALK Studios</strong></a> to deliver the preparation and live production support speakers and content deserve and the post-production quality your audiences will love.</p> <p class="lead_small"><strong>Content fueled by expertise. Strategies built for results.</strong></p> <p class="lead_small"><a href="https://www.studioid.com" target="_blank" rel="noopener"><strong>studioID</strong></a>, our award-winning global content marketing capability, brings a deep understanding of our audiences and a journalistic approach to content development to help brands tell their stories more effectively across use cases.</p> </div> </div> </div> </div></div> <div class="wp-block-linchpin-mesh-block alignfull mesh-title-anchor column1-desktop-grid__span-12 column1-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column1-mobile-grid__span-12 column1-mobile-grid__row-1"><div class="row mesh-row mesh-title-anchor"> <div class="wp-block-linchpin-mesh-block-column columns title-row mesh-title-anchor"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <h2 class="wp-block-heading has-text-align-center" id="h-mid-funnel-engagement-accelerators">Mid-funnel engagement accelerators</h2> </div> </div> </div></div> <div class="wp-block-linchpin-mesh-block alignfull column1-desktop-grid__span-6 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-8 column2-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column2-tablet-grid__span-12 column2-tablet-grid__start-5 column2-tablet-grid__row-2 column1-mobile-grid__span-12 column1-mobile-grid__row-1 column2-mobile-grid__span-12 column2-mobile-grid__row-4 column1-desktop-grid__offset-1 column2-desktop-grid__offset-0 column2-tablet-grid__row-1 column2-mobile-grid__row-1"><div class="row mesh-row"> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-5 medium-offset-1 margin-top margin-bottom"> <div style="margin-right: 25%;"> <h3>Solution validations reinforce your positioning and messaging</h3> <p class="lead_small">Buying teams must know exactly how your solution will deliver on their needs and your promises. <a href="https://www.techtarget.com/esg-global/service/economic-technical-validations/" target="_blank" rel="noopener"><strong>Third-party validations</strong></a> position your solutions to stand out, win and retain more customers by articulating details that give buyers the confidence to recommend an investment. Our Economic Value Validations and Technical Validations help you accomplish this.</p> </div> </div> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-6 trigger-in-view in-view-slide-from-right"> <div class="margin-top" style="margin-right: 8.33333%;"></div> <p><img decoding="async" width="1024" height="574" class="alignnone size-medium wp-image-134159 lazyload" style="max-width: 75%;" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAI+AQAAAAAKxkXJAAAAAnRSTlMAAHaTzTgAAABeSURBVHja7cEBAQAAAIIg/69uSEABAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAMC7ASFNAAFLuj9gAAAAAElFTkSuQmCC" alt="" data-src="https://www.techtarget.com/wp-content/uploads/2022/06/Solution-validations-reinforce-your-positioning-and-messaging-new-ESG-logo.jpg" data-srcset="https://www.techtarget.com/wp-content/uploads/2022/06/Solution-validations-reinforce-your-positioning-and-messaging-new-ESG-logo.jpg 1024w, https://www.techtarget.com/wp-content/uploads/2022/06/Solution-validations-reinforce-your-positioning-and-messaging-new-ESG-logo-640x359.jpg 640w, https://www.techtarget.com/wp-content/uploads/2022/06/Solution-validations-reinforce-your-positioning-and-messaging-new-ESG-logo-120x67.jpg 120w, https://www.techtarget.com/wp-content/uploads/2022/06/Solution-validations-reinforce-your-positioning-and-messaging-new-ESG-logo-200x112.jpg 200w, https://www.techtarget.com/wp-content/uploads/2022/06/Solution-validations-reinforce-your-positioning-and-messaging-new-ESG-logo-300x168.jpg 300w, https://www.techtarget.com/wp-content/uploads/2022/06/Solution-validations-reinforce-your-positioning-and-messaging-new-ESG-logo-71x40.jpg 71w, https://www.techtarget.com/wp-content/uploads/2022/06/Solution-validations-reinforce-your-positioning-and-messaging-new-ESG-logo-175x98.jpg 175w" data-sizes="auto" data-eio-rwidth="1024" data-eio-rheight="574" /><noscript><img decoding="async" width="1024" height="574" class="alignnone size-medium wp-image-134159" style="max-width: 75%;" src="https://www.techtarget.com/wp-content/uploads/2022/06/Solution-validations-reinforce-your-positioning-and-messaging-new-ESG-logo.jpg" alt="" srcset="https://www.techtarget.com/wp-content/uploads/2022/06/Solution-validations-reinforce-your-positioning-and-messaging-new-ESG-logo.jpg 1024w, https://www.techtarget.com/wp-content/uploads/2022/06/Solution-validations-reinforce-your-positioning-and-messaging-new-ESG-logo-640x359.jpg 640w, https://www.techtarget.com/wp-content/uploads/2022/06/Solution-validations-reinforce-your-positioning-and-messaging-new-ESG-logo-120x67.jpg 120w, https://www.techtarget.com/wp-content/uploads/2022/06/Solution-validations-reinforce-your-positioning-and-messaging-new-ESG-logo-200x112.jpg 200w, https://www.techtarget.com/wp-content/uploads/2022/06/Solution-validations-reinforce-your-positioning-and-messaging-new-ESG-logo-300x168.jpg 300w, https://www.techtarget.com/wp-content/uploads/2022/06/Solution-validations-reinforce-your-positioning-and-messaging-new-ESG-logo-71x40.jpg 71w, https://www.techtarget.com/wp-content/uploads/2022/06/Solution-validations-reinforce-your-positioning-and-messaging-new-ESG-logo-175x98.jpg 175w" sizes="(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px" data-eio="l" /></noscript></p> </div> </div></div> <div class="wp-block-linchpin-mesh-block alignfull column1-desktop-grid__span-6 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-8 column2-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column2-tablet-grid__span-12 column2-tablet-grid__start-5 column2-tablet-grid__row-2 column1-mobile-grid__span-12 column1-mobile-grid__row-1 column2-mobile-grid__span-12 column2-mobile-grid__row-4 column1-desktop-grid__offset-1 column2-desktop-grid__offset-0 column2-tablet-grid__row-1 column2-mobile-grid__row-1"><div class="row mesh-row"> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-5 medium-offset-1 trigger-in-view in-view-slide-from-left hide-for-small-only"> <p><img decoding="async" class="alignnone wp-image-134158 lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAA3AAAAHqAQAAAABt85F2AAAAAnRSTlMAAHaTzTgAAABLSURBVHja7cEBDQAAAMKg909tDwcUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAALwZ1HYAAd1dECoAAAAASUVORK5CYII=" alt="Expert webinar screens" width="500" data-src="https://www.techtarget.com/wp-content/uploads/2023/05/Expert-webinars-engage-prospects-deeply-r2.png" data-eio-rwidth="880" data-eio-rheight="490"><noscript><img decoding="async" class="alignnone wp-image-134158" src="https://www.techtarget.com/wp-content/uploads/2023/05/Expert-webinars-engage-prospects-deeply-r2.png" alt="Expert webinar screens" width="500" data-eio="l"></noscript></p> </div> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-6 margin-top"> <div style="margin-right: 25%;"><img decoding="async" class="alignnone size-full wp-image-134043 show-for-small-only margin-bottom lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAA3AAAAHqAQAAAABt85F2AAAAAnRSTlMAAHaTzTgAAABLSURBVHja7cEBDQAAAMKg909tDwcUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAALwZ1HYAAd1dECoAAAAASUVORK5CYII=" alt="Expert webinar screens" data-src="https://www.techtarget.com/wp-content/uploads/2023/05/Expert-webinars-engage-prospects-deeply-r2.png" data-eio-rwidth="880" data-eio-rheight="490" /><noscript><img decoding="async" class="alignnone size-full wp-image-134043 show-for-small-only margin-bottom" src="https://www.techtarget.com/wp-content/uploads/2023/05/Expert-webinars-engage-prospects-deeply-r2.png" alt="Expert webinar screens" data-eio="l" /></noscript></p> <h3>Expert webinars engage prospects deeply</h3> <p class="lead_small">As webinar guest presenters, expert analysts provide in-depth, research-based insights and solution assessments. Prospects who devote the time to absorb meaty material this way are much more likely to accept follow-up outreach from you.</p> </div> </div> </div></div> <div class="wp-block-cover is-light has-parallax wp-block-cover-image full-width-cover"><span aria-hidden="true" class="wp-block-cover__background has-background-dim-0 has-background-dim"></span><div class="wp-block-cover__image-background wp-image-134435 has-parallax lazyload" style="background-position:50% 50%;" data-back="https://www.techtarget.com/wp-content/uploads/2022/07/Testimonial-659503469.jpg"></div><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <div class="wp-block-linchpin-mesh-block alignfull fixed-bg background-image-section background-left background-middle padded column1-desktop-grid__span-12 column1-desktop-grid__start-7 column1-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column1-mobile-grid__span-12 column1-mobile-grid__row-1 column1-desktop-grid__start-6"><div class="row mesh-row"> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-4 medium-offset-7 min-height-350"> <div class="techtarget-testimonial"> <div class="testimonial hanging-quote"> </p> <p class="lead_small">Ultimately, third-party validation is your secret weapon in closing a deal. Nothing you say about yourself will have as much impact as what others say on your behalf.”</p> <p><img decoding="async" class="alignnone wp-image-79531 lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAkAAAADaAQAAAABmg8CXAAAAAnRSTlMAAHaTzTgAAAAmSURBVGje7cEBDQAAAMKg909tDjegAAAAAAAAAAAAAAAAAAAA+DI+KgABE4M40AAAAABJRU5ErkJggg==" alt="PowWow Mobile logo" width="180" height="5" data-src="https://www.techtarget.com/wp-content/uploads/2024/09/logo_entrepreneur.jpg" data-eio-rwidth="576" data-eio-rheight="218" /><noscript><img decoding="async" class="alignnone wp-image-79531" src="https://www.techtarget.com/wp-content/uploads/2024/09/logo_entrepreneur.jpg" alt="PowWow Mobile logo" width="180" height="5" data-eio="l" /></noscript></p> <p> </div> <div class="bubble"> </div> </div> </div> </div></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div> </div> </div></div> <div class="wp-block-linchpin-mesh-block alignfull background-light-gray mesh-title-anchor column1-desktop-grid__span-12 column1-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column1-mobile-grid__span-12 column1-mobile-grid__row-1"><div class="row mesh-row mesh-title-anchor"> <div class="wp-block-linchpin-mesh-block-column columns title-row mesh-title-anchor"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <h2 class="wp-block-heading anchor-push" id="deal">Deal-closing decision support</h2> </div> </div> </div></div> <div class="wp-block-linchpin-mesh-block alignfull background-light-gray column1-desktop-grid__span-6 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-8 column2-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column2-tablet-grid__span-12 column2-tablet-grid__start-5 column2-tablet-grid__row-2 column1-mobile-grid__span-12 column1-mobile-grid__row-1 column2-mobile-grid__span-12 column2-mobile-grid__row-4 column1-desktop-grid__offset-1 column2-desktop-grid__offset-0 column2-tablet-grid__row-1 column2-mobile-grid__row-1"><div class="row mesh-row"> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-5 medium-offset-1 margin-top trigger-in-view in-view-slide-from-left"> <p><img decoding="async" class="alignnone wp-image-134062 margin-bottom lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAyAAAAIwAQAAAABWqjLqAAAAAnRSTlMAAHaTzTgAAABOSURBVHja7cExAQAAAMKg9U9tB2+gAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAgNcA3PAAARjeVoAAAAAASUVORK5CYII=" alt="" width="500" height="349" data-src="https://www.techtarget.com/wp-content/uploads/2022/06/Interactive-tools-Trend-Micro-new-ESG-logo-Calculator.jpg" data-srcset="https://www.techtarget.com/wp-content/uploads/2022/06/Interactive-tools-Trend-Micro-new-ESG-logo-Calculator.jpg 800w, https://www.techtarget.com/wp-content/uploads/2022/06/Interactive-tools-Trend-Micro-new-ESG-logo-Calculator-640x448.jpg 640w, https://www.techtarget.com/wp-content/uploads/2022/06/Interactive-tools-Trend-Micro-new-ESG-logo-Calculator-120x84.jpg 120w, https://www.techtarget.com/wp-content/uploads/2022/06/Interactive-tools-Trend-Micro-new-ESG-logo-Calculator-200x140.jpg 200w, https://www.techtarget.com/wp-content/uploads/2022/06/Interactive-tools-Trend-Micro-new-ESG-logo-Calculator-300x210.jpg 300w, https://www.techtarget.com/wp-content/uploads/2022/06/Interactive-tools-Trend-Micro-new-ESG-logo-Calculator-57x40.jpg 57w, https://www.techtarget.com/wp-content/uploads/2022/06/Interactive-tools-Trend-Micro-new-ESG-logo-Calculator-175x123.jpg 175w" data-sizes="auto" data-eio-rwidth="800" data-eio-rheight="560" /><noscript><img decoding="async" class="alignnone wp-image-134062 margin-bottom" src="https://www.techtarget.com/wp-content/uploads/2022/06/Interactive-tools-Trend-Micro-new-ESG-logo-Calculator.jpg" alt="" width="500" height="349" srcset="https://www.techtarget.com/wp-content/uploads/2022/06/Interactive-tools-Trend-Micro-new-ESG-logo-Calculator.jpg 800w, https://www.techtarget.com/wp-content/uploads/2022/06/Interactive-tools-Trend-Micro-new-ESG-logo-Calculator-640x448.jpg 640w, https://www.techtarget.com/wp-content/uploads/2022/06/Interactive-tools-Trend-Micro-new-ESG-logo-Calculator-120x84.jpg 120w, https://www.techtarget.com/wp-content/uploads/2022/06/Interactive-tools-Trend-Micro-new-ESG-logo-Calculator-200x140.jpg 200w, https://www.techtarget.com/wp-content/uploads/2022/06/Interactive-tools-Trend-Micro-new-ESG-logo-Calculator-300x210.jpg 300w, https://www.techtarget.com/wp-content/uploads/2022/06/Interactive-tools-Trend-Micro-new-ESG-logo-Calculator-57x40.jpg 57w, https://www.techtarget.com/wp-content/uploads/2022/06/Interactive-tools-Trend-Micro-new-ESG-logo-Calculator-175x123.jpg 175w" sizes="(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 500px" data-eio="l" /></noscript><br />We leverage your validation project results to create interactive self-assessment tools like this ROI Calculator, which provide a personalized view of your solution’s potential.</p> </div> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-6 margin-top"> <div style="height:70px" aria-hidden="true" class="wp-block-spacer hide-for-small-only"></div> <div style="margin-right: 25%;"> <h3>Interactive tools personalize solution benefits</h3> <p class="lead_small">Digital tools that help prospects self-assess their organization’s readiness and reinforce your solution’s value can propel an opportunity to close. These tools can outline deal-closing talk tracks that solidify a decision to invest.</p> </div> </div> </div></div> <div class="wp-block-linchpin-mesh-block alignfull background-light-gray column1-desktop-grid__span-6 column1-desktop-grid__start-2 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-8 column2-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column2-tablet-grid__span-12 column2-tablet-grid__start-5 column2-tablet-grid__row-2 column1-mobile-grid__span-12 column1-mobile-grid__row-1 column2-mobile-grid__span-12 column2-mobile-grid__row-4 column1-desktop-grid__offset-1 column2-desktop-grid__offset-0 column2-tablet-grid__row-1 column2-mobile-grid__row-1"><div class="row mesh-row"> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-5 medium-offset-1"> <p><img decoding="async" class="alignnone size-full wp-image-134043 show-for-small-only margin-bottom lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAI+AQAAAAAKxkXJAAAAAnRSTlMAAHaTzTgAAABeSURBVHja7cEBAQAAAIIg/69uSEABAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAMC7ASFNAAFLuj9gAAAAAElFTkSuQmCC" alt="Sales training and enablement tools" data-src="https://www.techtarget.com/wp-content/uploads/2022/06/Sales-training-enablement-tools-improve-sales-productivity-new-ESG-logo.png" data-eio-rwidth="1024" data-eio-rheight="574" /><noscript><img decoding="async" class="alignnone size-full wp-image-134043 show-for-small-only margin-bottom" src="https://www.techtarget.com/wp-content/uploads/2022/06/Sales-training-enablement-tools-improve-sales-productivity-new-ESG-logo.png" alt="Sales training and enablement tools" data-eio="l" /></noscript></p> <h3>Sales training and enablement tools improve sales productivity</h3> <p class="lead_small">Customers want technology providers to hear them and deliver on their buying needs. Our sales training and enablement programs provide market, customer and competitor insights that help teams better understand and deliver on real customer pain points as you position your solutions to meet their specific challenges.</p> </div> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-6 trigger-in-view in-view-slide-from-right hide-for-small-only"> <p><img decoding="async" class="alignnone wp-image-134162 lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAI+AQAAAAAKxkXJAAAAAnRSTlMAAHaTzTgAAABeSURBVHja7cEBAQAAAIIg/69uSEABAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAMC7ASFNAAFLuj9gAAAAAElFTkSuQmCC" alt="Sales training and enablement tools" width="509" height="273" data-src="https://www.techtarget.com/wp-content/uploads/2022/06/Sales-training-enablement-tools-improve-sales-productivity-new-ESG-logo.png" data-eio-rwidth="1024" data-eio-rheight="574"><noscript><img decoding="async" class="alignnone wp-image-134162" src="https://www.techtarget.com/wp-content/uploads/2022/06/Sales-training-enablement-tools-improve-sales-productivity-new-ESG-logo.png" alt="Sales training and enablement tools" width="509" height="273" data-eio="l"></noscript></p> </div> </div></div> <div class="wp-block-linchpin-mesh-block alignfull banded background-dark column1-desktop-grid__span-6 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-7 column2-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column2-tablet-grid__span-12 column2-tablet-grid__start-5 column2-tablet-grid__row-2 column1-mobile-grid__span-12 column1-mobile-grid__row-1 column2-mobile-grid__span-12 column2-mobile-grid__row-4 column1-desktop-grid__offset-0 column2-desktop-grid__offset-0 column2-tablet-grid__row-1 column2-mobile-grid__row-1"><div class="row mesh-row has-equalized-columns"> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-6 background-dark trigger-in-view in-view-slide-from-left"> <h3>What Is Great Content for Buyers, and Why’s It So Hard?</h3> <p class="lead_small">Your content can make a buyer choose you vs. anyone else. This e-book explains why great content is so important – and offers advice on how to create it.</p> <a href="https://reg.techtarget.com/What-Is-Great-Content-for-Buyers-and-Whys-It-So-Hard-EBook-Landing-Page.html" class="button fill-button" data-text="Download E-Book" target="_blank" aria-label="Download E-Book">Download E-Book</a> </div> <div class="wp-block-linchpin-mesh-block-column columns small-12 medium-6 min-height-350 background-image-column background-middle trigger-in-view in-view-slide-from-right hide-for-small-only"> <div class="wp-block-cover is-light wp-block-cover-image"><span aria-hidden="true" class="wp-block-cover__background has-background-dim-0 has-background-dim"></span><img decoding="async" width="1773" height="628" class="wp-block-cover__image-background wp-image-134163 lazyload" alt="" 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770px" data-eio="l" /></noscript><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <p class="has-text-align-center has-large-font-size"></p> </div></div> </div> </div></div> <div class="wp-block-linchpin-mesh-block alignfull background-light-gray mesh-title-anchor column1-desktop-grid__span-12 column1-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column1-mobile-grid__span-12 column1-mobile-grid__row-1"><div class="row mesh-row mesh-title-anchor"> <div class="wp-block-linchpin-mesh-block-column columns title-row mesh-title-anchor"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <h2 class="wp-block-heading" id="h-product-resources">Product resources</h2> </div> </div> </div></div> <div class="wp-block-linchpin-mesh-block alignfull background-light-gray column1-desktop-grid__span-6 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-7 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