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<!DOCTYPE html><html><head><meta name="source" content="新华网"> <meta name="publishdate" content="2024-11-15"> <meta name="contentid" content="202411188ee30a593e32428c8d4c0007ff729c0a"> <meta name="subject" content=""> <meta name="catalogs" content="01003010112"> <meta name="author" content=""> <meta name="publishedtype" content="1"> <meta name="filetype" content="0"> <meta name="pagetype" content="1"> <meta name="templateId" content="d2b039de7f564c3882858a6a1655f8c1"> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="black"> <meta content="telephone=no" name="format-detection"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta content="width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0,user-scalable=no" name="viewport"> <div data="datasource:202411188ee30a593e32428c8d4c0007ff729c0a" datatype="content"><meta 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class="source">来源：新华网 </div> <div class="head-line clearfix"><h1><span class="title">2024“寻找宝藏国货计划”年度优秀案例征集正式启动</span> <span class="btn-audio"></span></h1> <audio id="audioDom" loop="loop" src="" class="hide"></audio> <div class="pageShare"><div class="setFont">字体： <span id="fontSmall">小</span> <span id="fontNormal" class="active">中</span> <span id="fontBig">大</span></div> <div class="share">分享到：<a href="javascript:void(0)" class="wx"></a><a href="javascript:void(0)" class="wb"></a><a href="javascript:void(0)" class="xcx"></a><a href="javascript:void(0)" class="khd"></a> <div class="wx-ewm"><img src="zxcode_202411188ee30a593e32428c8d4c0007ff729c0a.jpg"></div> <div class="xcx-ewm"><img></div> <div class="khd-ewm"><img src="//www.news.cn/2021detail/images/qrcode-app.png"></div></div></div></div></div></div> <div class="adv domMob"><div class="advCont" style="display:none"><ins data-ycad-slot="2305"></ins></div> <div class="advShow"></div></div> <div class="mheader domMobile" data="datasource:202411188ee30a593e32428c8d4c0007ff729c0a" datatype="content"><h1><span class="title">2024“寻找宝藏国货计划”年度优秀案例征集正式启动</span></h1> <div class="info"> 2024-11-15 16:10:00 <span> 来源：新华网 </span></div></div> <div class="main clearfix"><div class="main-left left"><div id="detail" data="datasource:202411188ee30a593e32428c8d4c0007ff729c0a" datatype="content"><span id="detailContent"><p style="text-indent: 2em;">在新时代的浪潮中，国货品牌正以崭新的姿态和澎湃的动力，书写着中国创新发展的新篇章。国货品牌正逐步从“中国制造”向“中国创造”转变。这一转变不仅体现在产品品质和技术创新上，更体现在品牌文化和消费者体验上。随着国货品牌的崛起，越来越多的优秀品牌在市场上崭露头角，以其独特的产品创新、卓越的用户体验和深厚的文化底蕴赢得了消费者的广泛赞誉。</p><p style="text-indent: 2em;">新华网持续关注国货品牌发展，2022年至今，已连续两年举办新国货品牌创新大会，邀请并对话了众多消费领域的影响力人物，行业专家学者、新国货品牌代表汇聚一堂，深度剖析国货发展脉络，洞察国货价值赋能，携手共筑国货力量。</p><p style="text-indent: 2em;">值此岁末之际，2024新国货品牌创新大会即将拉开帷幕，本次大会将继续搭建交流平台，探索国货发展新路径，助力更多优秀国货品牌脱颖而出，焕发国货全新魅力。</p><p style="text-indent: 2em;">为深入挖掘和展示这些国货品牌的璀璨光芒，自即日起至2024年11月25日，新华网面向全社会公开征集“寻找宝藏国货计划”优秀案例。</p><p style="text-indent: 2em;">本次案例征集活动旨在挖掘和展示在品牌建设、技术创新、文化传承等方面表现突出的国货品牌，推动国货品牌的持续发展和市场扩张。</p><p style="text-indent: 2em;">“寻找宝藏国货计划”优秀案例评选机制由新华网联动旗下全媒体矩阵，发起“万人票选”活动，全方位探寻国货之光。从产品销量、社交声量、品牌美誉度、研发能力、营销创新力、行业贡献等维度遴选出国货宝藏品牌。</p><p style="text-indent: 2em;">案例征集方式</p><p>  一、征集时间</p><p>  2024年11月15日至11月25日</p><p>  二、征集流程</p><p>  案例征集 → 案例评选 → 优秀案例发布 → 宣传推广典型案例</p><p>  三、案例提交方式</p><p>  （一）投稿渠道</p><p>  填写《2024“寻找宝藏国货计划”优秀案例征集申报书》（下载文件附后），并发送至邮箱：helei@news.cn，有关图片、媒体报道复印件等可作为附件同时发送。</p><p>  组委会咨询电话：010-88050770</p><p>  （二）投稿要求</p><p>  1、必须保证案例的真实性、创新性、实效性、持续性和典型性。</p><p>  2、案例应做到主题明确、聚焦实践，具有较强的推广价值，对企业实践具有借鉴意义。</p><p>  3、所申报案例理论上为已经实际实施的项目。</p><p>  4、《2024“寻找宝藏国货计划”优秀案例征集》须按照表格进行填写，案例情况叙述准确、逻辑性强、具有较强可读性（尽可能结合图、表等形式）。</p><p>  5、申报单位提交的案例须提前进行脱敏脱密处理，避免发生失泄密情况。案例内容一经提交即视为提交单位自愿与其他企业分享经验。</p><p style="text-indent: 2em;"><a title="点击下载：2024“寻找宝藏国货计划”优秀案例征集申报书" href="https://pan.baidu.com/s/16qYO63EIIFBRttIFsHs-pQ?pwd=2ovo" target="_blank" rel="noopener">点击下载：2024“寻找宝藏国货计划”优秀案例征集申报书</a></p></span> <div 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