Product Marketing Certification for teams | Product Marketing Alliance

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class="course-block block banner " id="block-162211593"> <style> .banner .b-162211593-heading_text_color { color: #FFFFFF } .banner .b-162211593-subheading_text_color { color: #FFFFFF } .banner__button.b-162211593-button_border_radius { border-radius: 5; } @media screen and (min-width: 768px) { .b-162211593-top { padding-top: 0px; } .b-162211593-bottom { padding-bottom: 0px; } } .bl { width: 100%; } </style> <section class="banner b-162211593-background_color"> <img src='https://www.filepicker.io/api/file/bcRC2icURFih7TUuxXya' alt='Product Marketing Certified - Core' data-target="block.data.image_url Product Marketing Certified - Core" class=b-162211593-image_overlay /> <div class="bl"> <div class="banner__inner b-162211593-alignment b-162211593-bottom b-162211593-top b-162211593-content_width"> <div class="banner__heading-group heading-type-h2"> <div data-target="block.data.heading_text" class="header b-162211593-heading_text_color rich-text"> <h2> <span style="color:rgb(0, 0, 0);">Elevate your product marketing team to </span><strong style="color:rgb(0, 0, 0);">maximum</strong><span style="color:rgb(0, 0, 0);"> productivity.</span><br class="softbreak"> </h2> </div> <div data-target="block.data.subheading_text" class="subheader b-162211593-subheading_text_color rich-text"> <p><span style="color:rgb(0, 0, 0);background-color:transparent;"><br class="softbreak">Enroll your team on Product Marketing Certified: Core, level up their efforts, and generate more revenue through this industry-leading, fully comprehensive course.</span><br class="softbreak"><br class="softbreak"></p> </div> </div> <div class="banner__button-wrapper"> <a href='https://certified.productmarketingalliance.com/p/product-marketing-certified-core-team-packages' target="_blank" rel="noopener" > <button class='banner__button b-162211593-button_border_radius base-button' data-target="block.data.button_text" > Get your team certified </button> </a> </div> </div> </div> </section> </div>  <style type='text/css'>.b-162211594-top { padding-top: 22.400000000000002px; } .b-162211594-bottom { padding-bottom: 22.400000000000002px; } .b-162211594-text_color { color: #36414D; } .b-162211594-content_width { max-width: 960px; } .b-162211594-background_color { background-color: #FFFFFF; } .b-162211594-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-162211594"> <style> .block__text .b-162211594-text_color { color: #36414D } .block__text .b-162211594-content_width { width: 960px; } .block__text .b-162211594-heading_text_color h1, .block__text .b-162211594-heading_text_color h2, .block__text .b-162211594-heading_text_color h3, .block__text .b-162211594-heading_text_color h4, .block__text .b-162211594-heading_text_color h5, .block__text .b-162211594-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-162211594-top { padding-top: 40px; } .b-162211594-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-162211594-top b-162211594-bottom b-162211594-background_color'> <div class="block__text-wrapper b-162211594-content_width b-162211594-heading_text_color b-162211594-text_color" data-target="block.data.body"> <h4 class="ql-align-center"><span style="background-color:transparent;color:rgb(0, 0, 0);">👩🏼‍🏫 11 modules 📙 68 chapters ✅ 87 exam questions ⏰ 10+ hours </span></h4><h4 class="ql-align-center">🔖 <span style="background-color:transparent;color:rgb(0, 0, 0);">Official certification </span>📝 <span style="color:rgb(0, 0, 0);background-color:transparent;">Optional coursework </span>🖥 <span style="background-color:transparent;color:rgb(0, 0, 0);">Live weekly workshops</span><br class="softbreak"> </h4> </div> </section> </div>  <div class="course-block block custom_html block-custom-name-brochure " id="block-162211595">  <style> .blank-template-body { color: #36414D; font-size: 16px; font-weight: 400; line-height: 24px; opacity: 0.6; width: 750px; text-align: left; } </style> <div style="display: flex; justify-content: center;"><button class="hs-cta-trigger-button hs-cta-trigger-button-81555643362" style="all:unset;font-family:Helvetica,Arial,sans-serif;display:inline-block;max-width:100%;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;background-color:#FF5C4D;color:#fff;font-size:16px;border-radius:5px;padding:0 26px;font-weight:bold;height:50px;cursor:pointer;line-height:50px;text-align:center;margin:10px;text-decoration:none;">Download the brochure</button></div> </div>  <style type='text/css'>.b-162211596-top { padding-top: 2.8000000000000003px; } .b-162211596-bottom { padding-bottom: 2.8000000000000003px; } 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background-color: #FFFFFF; } .block__image-with-text .b-162211598-heading_color .block__image-with-text__inner__heading { color: #36414D; } .block__image-with-text .b-162211598-text_alignment { text-align: left; } .block__image-with-text__image.b-162211598-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-162211598-top { padding-top: 40px; } .b-162211598-bottom { padding-bottom: 40px; } .b-162211598-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 7px); margin-right: 7px; } .b-162211598-gutter_width div.block__image-with-text__image { width: calc(50% - 7px); margin-left: 7px; } } </style> <section class='bl container block__image-with-text b-162211598-background_color b-162211598-top b-162211598-bottom b-162211598-gutter_width image-with-text-layout-right'> <div class="b-162211598-content_width block__image-with-text__wrapper b-162211598-heading_color b-162211598-text_color b-162211598-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Course overview.</strong><br class="softbreak"> </h4><p><br class="softbreak"></p> </div> <p><span style="color:rgb(0, 0, 0);">Alignment is everything in business, especially product marketing. With Product Marketing Certified: Core, your team will get on the same page with the knowledge, tactics, and tools to propel your company's revenue - with teachings from prominent PMM experts at orgs like</span><strong style="color:rgb(0, 0, 0);"> LinkedIn</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">IBM</strong><span style="color:rgb(0, 0, 0);">, and </span><strong style="color:rgb(0, 0, 0);">Adobe</strong><span style="color:rgb(0, 0, 0);">.</span></p><p><span style="color:rgb(0, 0, 0);">They'll learn how to embody the voice of the customer, successfully launch a product to market and keep it there, plus, how to combine their efforts with sales, product, marketing, and customer success. </span></p><p><span style="color:rgb(0, 0, 0);">They'll get all this and </span><em style="color:rgb(0, 0, 0);">so</em><span style="color:rgb(0, 0, 0);"> much more.</span><br class="softbreak"><br class="softbreak"><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/zRojiebTRuyVgUgChmRj' alt='Product Marketing Core framework' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-162211598-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-162211599-top { padding-top: 22.400000000000002px; } .b-162211599-bottom { padding-bottom: 22.400000000000002px; } .b-162211599-text_color { color: #000000; } .b-162211599-gutter_width { --gutter-width: 24px; } .b-162211599-content_width { width: 960px; } .b-162211599-heading_color { color: #000000; } .b-162211599-text_alignment { text-align: left; } .b-162211599-background_color { background-color: #FFFFFF; } .b-162211599-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-built-by.. " id="block-162211599"> <style> .block__image-with-text .b-162211599-text_color { color: #000000; } .block__image-with-text.b-162211599-background_color { background-color: #FFFFFF; } .block__image-with-text .b-162211599-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-162211599-text_alignment { text-align: left; } .block__image-with-text__image.b-162211599-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-162211599-top { padding-top: 40px; } .b-162211599-bottom { padding-bottom: 40px; } .b-162211599-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-left: 12px; } .b-162211599-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-right: 12px; } } </style> <section class='bl container block__image-with-text b-162211599-background_color b-162211599-top b-162211599-bottom b-162211599-gutter_width image-with-text-layout-left'> <div class="b-162211599-content_width block__image-with-text__wrapper b-162211599-heading_color b-162211599-text_color b-162211599-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/2S8Sv8ASRmJBcVwOWVw7' alt='Contributors' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-162211599-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Built by the best... for the best.</strong><br class="softbreak"> </h4><p><br class="softbreak"></p> </div> <p><span style="color:rgb(0, 0, 0);background-color:transparent;">Product Marketing Certified: Core is vetted, tested and approved by senior-level PMMs from companies like </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">Salesforce, HubSpot, Google, Facebook</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> and more.</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">We've partnered with positioning maestro </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">April Dunford</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> for our positioning and messaging module. Throughout the rest of the course, we've joined forces with product marketing powerhouses from the likes of 👈</span><br class="softbreak"><br class="softbreak"><br class="softbreak"><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-162211600-top { padding-top: 11.200000000000001px; } .b-162211600-bottom { padding-bottom: 22.400000000000002px; } .b-162211600-background_color { background-color: #FFFFFF; } .b-162211600-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-162211600"> <style> .block__button--button.b-162211600-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-162211600-top { padding-top: 20px; } .b-162211600-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-162211600-background_color b-162211600-bottom b-162211600-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-162211600-button_border_radius base-button' data-target="block.data.button_text" > Get your team certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-162211601-top { padding-top: 33.6px; } .b-162211601-bottom { padding-bottom: 28.000000000000004px; } .b-162211601-text_color { color: #000000; } .b-162211601-content_width { max-width: 960px; } .b-162211601-background_color { background-color: #F5F5F5; } .b-162211601-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-testimonial " id="block-162211601"> <style> .block__text .b-162211601-text_color { color: #000000 } .block__text .b-162211601-content_width { width: 960px; } .block__text .b-162211601-heading_text_color h1, .block__text .b-162211601-heading_text_color h2, .block__text .b-162211601-heading_text_color h3, .block__text .b-162211601-heading_text_color h4, .block__text .b-162211601-heading_text_color h5, .block__text .b-162211601-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-162211601-top { padding-top: 60px; } .b-162211601-bottom { padding-bottom: 50px; } } </style> <section class='container bl block__text rich-text b-162211601-top b-162211601-bottom b-162211601-background_color'> <div class="block__text-wrapper b-162211601-content_width b-162211601-heading_text_color b-162211601-text_color" data-target="block.data.body"> <h5 class="ql-align-center"><span style="color:rgb(0, 0, 0);">"Product Marketing Alliance has done a great job creating a comprehensive course on product marketing which gave me confidence and new skills for my work."</span></h5><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">- Mark Jensen, Director of Product Marketing at Epicor</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-162211602-top { padding-top: 22.400000000000002px; } .b-162211602-bottom { padding-bottom: 0.0px; } .b-162211602-text_color { color: #000000; } .b-162211602-content_width { max-width: 960px; } .b-162211602-background_color { background-color: #ffffff; } .b-162211602-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-trusted-by.. " id="block-162211602"> <style> .block__text .b-162211602-text_color { color: #000000 } .block__text .b-162211602-content_width { width: 960px; } .block__text .b-162211602-heading_text_color h1, .block__text .b-162211602-heading_text_color h2, .block__text .b-162211602-heading_text_color h3, .block__text .b-162211602-heading_text_color h4, .block__text .b-162211602-heading_text_color h5, .block__text .b-162211602-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-162211602-top { padding-top: 40px; } .b-162211602-bottom { padding-bottom: 0px; } } </style> <section class='container bl block__text rich-text b-162211602-top b-162211602-bottom b-162211602-background_color'> <div class="block__text-wrapper b-162211602-content_width b-162211602-heading_text_color b-162211602-text_color" data-target="block.data.body"> <h4 class="ql-align-center"> <strong style="color:rgb(0, 0, 0);">Why choose Product Marketing Certified: Core for <em>your</em> team?</strong><br class="softbreak"> </h4> </div> </section> </div>  <style type='text/css'>.b-162211603-top { padding-top: 0.0px; } .b-162211603-bottom { padding-bottom: 11.200000000000001px; } .b-162211603-text_color { color: #36414D; } .b-162211603-gutter_width { --gutter-width: 44px; } .b-162211603-content_width { width: 960px; } .b-162211603-heading_color { color: #36414D; } .b-162211603-text_alignment { text-align: left; } .b-162211603-background_color { background-color: #ffffff; } .b-162211603-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-breakdown " id="block-162211603"> <style> .block__image-with-text .b-162211603-text_color { color: #36414D; } .block__image-with-text.b-162211603-background_color { background-color: #ffffff; } .block__image-with-text .b-162211603-heading_color .block__image-with-text__inner__heading { color: #36414D; } .block__image-with-text .b-162211603-text_alignment { text-align: left; } .block__image-with-text__image.b-162211603-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-162211603-top { padding-top: 0px; } .b-162211603-bottom { padding-bottom: 20px; } .b-162211603-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 22px); margin-right: 22px; } .b-162211603-gutter_width div.block__image-with-text__image { width: calc(50% - 22px); margin-left: 22px; } } </style> <section class='bl container block__image-with-text b-162211603-background_color b-162211603-top b-162211603-bottom b-162211603-gutter_width image-with-text-layout-right'> <div class="b-162211603-content_width block__image-with-text__wrapper b-162211603-heading_color b-162211603-text_color b-162211603-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <p><br class="softbreak"></p> </div> <p><span style="color:rgb(55, 65, 81);background-color:rgb(247, 247, 248);"><br class="softbreak">⏰ </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">Fit to your schedule <br class="softbreak"></strong><span style="color:rgb(0, 0, 0);background-color:transparent;">Product marketers are busy. Choose a schedule that fits their needs, whether it’s on-demand, across one day, four weeks, or even in-person.</span></p><p><span style="color:rgb(55, 65, 81);background-color:rgb(247, 247, 248);">📚 </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">11 comprehensive modules</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"><br class="softbreak">Each team member will hone their skills in revenue-generating activities like go-to-market, positioning, pricing, sales enablement, optimization, and more.</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">🛠 </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">20+ actionable templates</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"><br class="softbreak">Course content is supplemented with industry-standard templates so they can put their learning into action and start driving results.</span><br class="softbreak"><br class="softbreak"><br class="softbreak"><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/eoJuJiO9THuV8YnKLYf3' alt='Product Marketing Certified: Core laptop image' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-162211603-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-162211604-top { padding-top: 11.200000000000001px; } .b-162211604-bottom { padding-bottom: 22.400000000000002px; } .b-162211604-text_color { color: #000000; } .b-162211604-gutter_width { --gutter-width: 0px; } .b-162211604-content_width { width: 960px; } .b-162211604-heading_color { color: #000000; } .b-162211604-text_alignment { text-align: left; } .b-162211604-background_color { background-color: #ffffff; } .b-162211604-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-breakdown-2 " id="block-162211604"> <style> .block__image-with-text .b-162211604-text_color { color: #000000; } .block__image-with-text.b-162211604-background_color { background-color: #ffffff; } .block__image-with-text .b-162211604-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-162211604-text_alignment { text-align: left; } .block__image-with-text__image.b-162211604-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-162211604-top { padding-top: 20px; } .b-162211604-bottom { padding-bottom: 40px; } .b-162211604-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 0px); margin-left: 0px; } .b-162211604-gutter_width div.block__image-with-text__image { width: calc(50% - 0px); margin-right: 0px; } } </style> <section class='bl container block__image-with-text b-162211604-background_color b-162211604-top b-162211604-bottom b-162211604-gutter_width image-with-text-layout-left'> <div class="b-162211604-content_width block__image-with-text__wrapper b-162211604-heading_color b-162211604-text_color b-162211604-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/PDZhdYUST6CI07p1vfAq' alt='Product Marketing Certified: Core badge' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-162211604-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <p><span style="color:rgb(0, 0, 0);background-color:transparent;">🌍 </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">Home to the largest PMM community</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"><br class="softbreak">All our advice comes straight from the source, so your team can rest assured they’re getting the most up-to-date knowledge and the latest industry trends.</span></p><p><span style="color:rgb(55, 65, 81);background-color:rgb(247, 247, 248);">🏆 </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">Learn from the best</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"><br class="softbreak">Not only is our content frequently refreshed, your team will be learning directly from seasoned experts in the game that ply their craft at globally recognized companies.</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">🔖 </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">Official certifications</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"><br class="softbreak">Each team member will earn an official product marketing certification that’s accredited by the Chartered Institute of Marketing and the CPD certification service. A solid addition to their resumes. </span><br class="softbreak"><br class="softbreak"><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-162211605-top { padding-top: 11.200000000000001px; } .b-162211605-bottom { padding-bottom: 22.400000000000002px; } .b-162211605-background_color { background-color: #FFFFFF; } .b-162211605-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-162211605"> <style> .block__button--button.b-162211605-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-162211605-top { padding-top: 20px; } .b-162211605-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-162211605-background_color b-162211605-bottom b-162211605-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-162211605-button_border_radius base-button' data-target="block.data.button_text" > Get your team certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-162211606-top { padding-top: 22.400000000000002px; } .b-162211606-bottom { padding-bottom: 22.400000000000002px; } .b-162211606-text_color { color: #000000; } .b-162211606-content_width { max-width: 960px; } .b-162211606-background_color { background-color: #F5F5F5; } .b-162211606-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-testimonial " id="block-162211606"> <style> .block__text .b-162211606-text_color { color: #000000 } .block__text .b-162211606-content_width { width: 960px; } .block__text .b-162211606-heading_text_color h1, .block__text .b-162211606-heading_text_color h2, .block__text .b-162211606-heading_text_color h3, .block__text .b-162211606-heading_text_color h4, .block__text .b-162211606-heading_text_color h5, .block__text .b-162211606-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-162211606-top { padding-top: 40px; } .b-162211606-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-162211606-top b-162211606-bottom b-162211606-background_color'> <div class="block__text-wrapper b-162211606-content_width b-162211606-heading_text_color b-162211606-text_color" data-target="block.data.body"> <h5 class="ql-align-center"> <span style="color:rgb(0, 0, 0);">"With modules covering all aspects of product marketing, I have very much enjoyed strengthening my expertise in product marketing as well as learning new things. The course introduces different concepts about product marketing and uses countless examples to make those concepts very practical. Guest speakers and additional videos make the overall course even more interesting. I </span><strong style="color:rgb(0, 0, 0);"><em>definitely</em></strong><span style="color:rgb(0, 0, 0);"> recommend the course to whomever is interested in entering the Product marketing world or strengthening their expertise."</span> </h5><p class="ql-align-center"><br class="softbreak"><span style="color:rgb(0, 0, 0);">- Céphas Gawargy, Product Marketing Director at Sendinblue </span></p><p class="ql-align-center"><strong style="color:rgb(0, 0, 0);">P.s. </strong><span style="color:rgb(0, 0, 0);">Head </span><a href="https://productmarketingalliance.com/why-pmms-love-pmmc/" target="_blank" style="color:rgb(250, 93, 76);"><strong>here</strong></a><span style="color:rgb(0, 0, 0);"> for TONS more testimonials just like this.</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-162211607-top { padding-top: 22.400000000000002px; } .b-162211607-bottom { padding-bottom: 5.6000000000000005px; } .b-162211607-text_color { color: #000000; } .b-162211607-content_width { max-width: 960px; } .b-162211607-background_color { background-color: #ffffff; } .b-162211607-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-meet-your-experts " id="block-162211607"> <style> .block__text .b-162211607-text_color { color: #000000 } .block__text .b-162211607-content_width { width: 960px; } .block__text .b-162211607-heading_text_color h1, .block__text .b-162211607-heading_text_color h2, .block__text .b-162211607-heading_text_color h3, .block__text .b-162211607-heading_text_color h4, .block__text .b-162211607-heading_text_color h5, .block__text .b-162211607-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-162211607-top { padding-top: 40px; } .b-162211607-bottom { padding-bottom: 10px; } } </style> <section class='container bl block__text rich-text b-162211607-top b-162211607-bottom b-162211607-background_color'> <div class="block__text-wrapper b-162211607-content_width b-162211607-heading_text_color b-162211607-text_color" data-target="block.data.body"> <h4 class="ql-align-center"><strong style="color:rgb(0, 0, 0);">Meet your experts in residence.</strong></h4><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">If your team members take the course live and online, or in-person they'll be learning from the likes of:</span><br class="softbreak"></p><p><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-162211608-top { padding-top: 11.200000000000001px; } .b-162211608-bottom { padding-bottom: 11.200000000000001px; } .b-162211608-gutter_width { --gutter-width: 80px; } .b-162211608-content_width { max-width: 1080px; } .b-162211608-text_alignment { text-align: left; } .b-162211608-background_color { background-color: #ffffff; } .b-162211608-heading_text_color { color: #000000; } .b-162211608-image_border_radius { border-radius: 11px; } .b-162211608-description_text_color { color: #000000; }</style> <div class="course-block block text_with_image_grid block-custom-name-experts " id="block-162211608"> <style> .block__text-with-image-grid.b-162211608-background_color { background-color: #ffffff } .block__text-with-image-grid.b-162211608-text_alignment { text-align: left } .block__text-with-image-grid.b-162211608-heading_text_color .block__text-with-image-grid__column__heading-text { color: #000000 } .block__text-with-image-grid.b-162211608-description_text_color .block__text-with-image-grid__column__body { color: #000000 } .block__text-with-image-grid__column__image.b-162211608-image_border_radius { border-radius: 11px; } @media screen and (min-width: 768px) { .b-162211608-top { padding-top: 20px; } .b-162211608-bottom { padding-bottom: 20px; } .b-162211608-gutter_width .block__columns { grid-column-gap: 80px; } } </style> <section class="bl block__text-with-image-grid b-162211608-background_color b-162211608-top b-162211608-bottom b-162211608-text_alignment b-162211608-heading_text_color b-162211608-description_text_color block__columns-per-row--3 b-162211608-gutter_width"> <div class="block__columns b-162211608-content_width"> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-162211608-image_border_radius" alt="Holly Watson" src="https://cdn.fs.teachablecdn.com/2uvBCECWSxybUsfR6fP0" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Holly Watson</strong></h5><p><span style="color: rgb(0, 0, 0);">Senior Product Marketing Manager at Amazon Web Services (AWS)</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-162211608-image_border_radius" alt="Harvey Lee" src="https://cdn.fs.teachablecdn.com/7q3vPSGNSeW6cRY4B4Ar" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Harvey Lee</strong></h5><p><span style="color: rgb(0, 0, 0);">VP of Product Marketing at Product Marketing Alliance</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-162211608-image_border_radius" alt="Andrew Hatfield" src="https://cdn.fs.teachablecdn.com/S6vYZTnuQGmVgPO0A7Xu" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Andrew Hatfield</strong></h5><p><span style="color: rgb(0, 0, 0);">Founder and Go-to-Market & Growth Strategist at Deepstar Logic</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-162211608-image_border_radius" alt="Ethan Alter" src="https://cdn.fs.teachablecdn.com/skYxoWsFR9eEyyS2lja6" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Ethan Alter</strong><span style="color: rgb(0, 0, 0);"><br class="softbreak"></span></h5><p><span style="color: rgb(0, 0, 0);">VP, Head of Product Marketing at Motorq</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-162211608-image_border_radius" alt="Ginevra Mambretti" src="https://cdn.fs.teachablecdn.com/FWEmpOVgQSWprR3Rp41Y" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Ginevra Mambretti</strong></h5><p><span style="color: rgb(0, 0, 0);">Senior Product Marketing Manager at Square</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-162211608-image_border_radius" alt="Collette Johnson" src="https://cdn.fs.teachablecdn.com/J1ejeBe2Suhcwn3n4ynw" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Collette Johnson</strong></h5><p><span style="color: rgb(0, 0, 0);">Product Marketing Consultant at The Alliance</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-162211608-image_border_radius" alt="Meenal Relekar" src="https://cdn.fs.teachablecdn.com/pIRCBEWqQ16aCe0kQ0SC" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Meenal Relekar</strong><span style="color: rgb(0, 0, 0);"><br class="softbreak"></span></h5><p><span style="color: rgb(0, 0, 0);">Director of Product Marketing and Research at StyleSeat</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-162211608-image_border_radius" alt="Brett Schetzsle" src="https://cdn.fs.teachablecdn.com/iwkrHU2KSMmGqTYL0Q6t" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Brett Schetzsle</strong></h5><p><span style="color: rgb(0, 0, 0);">Founder & President at ADE Imports, Corp</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-162211608-image_border_radius" alt="Jason Williams" src="https://cdn.fs.teachablecdn.com/f96wiaEQcGp9u5Wh2xLg" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Jason Williams</strong><span style="color: rgb(0, 0, 0);"><br class="softbreak"></span></h5><p><span style="color: rgb(0, 0, 0);">Founder at br8k</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-162211608-image_border_radius" alt="Div Manickam" src="https://cdn.fs.teachablecdn.com/sFvcGxqQxueT24WyBLuZ" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Div Manickam</strong><span style="color: rgb(0, 0, 0);"><br class="softbreak"></span></h5><p><span style="color: rgb(0, 0, 0);">Product Marketing Career and Leadership Mentor</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-162211608-image_border_radius" alt="Elena Madrigal" src="https://cdn.fs.teachablecdn.com/w1brWkyNT0CoDEzJyf5h" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Elena Madrigal</strong></h5><p><span style="color: rgb(0, 0, 0);">VP of Product Marketing at Amaze</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-162211608-image_border_radius" alt="Renat Gersch" src="https://cdn.fs.teachablecdn.com/RaJZZShvSK6DnY1cduJE" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Renat Gersch</strong><span style="color: rgb(0, 0, 0);"><br class="softbreak"></span></h5><p><span style="color: rgb(0, 0, 0);">Global Head of Product Marketing at Treasure Data</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-162211608-image_border_radius" alt="Crystal Crouch" src="https://cdn.fs.teachablecdn.com/t8dZY0BOSzShWUUPRi2C" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Crystal Crouch</strong></h5><p><span style="color: rgb(0, 0, 0);">Founder - Product Marketing Consultant at Marketing Spark</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> </div> </section> </div>  <style type='text/css'>.b-162211609-top { padding-top: 22.400000000000002px; } .b-162211609-bottom { padding-bottom: 22.400000000000002px; } .b-162211609-text_color { color: #000000; } .b-162211609-content_width { max-width: 800px; } .b-162211609-background_color { background-color: #F5F5F5; } .b-162211609-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-team-of-any-size " id="block-162211609"> <style> .block__text .b-162211609-text_color { color: #000000 } .block__text .b-162211609-content_width { width: 800px; } .block__text .b-162211609-heading_text_color h1, .block__text .b-162211609-heading_text_color h2, .block__text .b-162211609-heading_text_color h3, .block__text .b-162211609-heading_text_color h4, .block__text .b-162211609-heading_text_color h5, .block__text .b-162211609-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-162211609-top { padding-top: 40px; } .b-162211609-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-162211609-top b-162211609-bottom b-162211609-background_color'> <div class="block__text-wrapper b-162211609-content_width b-162211609-heading_text_color b-162211609-text_color" data-target="block.data.body"> <h4 class="ql-align-center"><strong style="color:rgb(0, 0, 0);">Teams of any size.</strong></h4><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">If you have a team that is looking to get certified, let us know. Our Learning and Development Director, Matt Booth, can provide a bespoke quote to meet your teams unique needs.</span></p><p class="ql-align-center"><span style="color:rgb(0, 0, 0);">To set the ball rolling, drop Matt a line on </span><a href="/cdn-cgi/l/email-protection#34591a565b5b405c744459595558585d555a57511a575b59" target="_blank" style="color:rgb(240, 100, 40);"><strong><span class="__cf_email__" data-cfemail="0d60236f626279654d7d60606c6161646c636e68236e6260">[email protected]</span></strong></a>,<strong> </strong>or <a href="https://calendly.com/m-booth/" target="_blank"><strong>schedule time</strong></a> directly in his diary.<br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-162211610-top { padding-top: 22.400000000000002px; } .b-162211610-bottom { padding-bottom: 5.6000000000000005px; } .b-162211610-text_color { color: #000000; } .b-162211610-content_width { max-width: 960px; } .b-162211610-background_color { background-color: #ffffff; } .b-162211610-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-trusted-by.. " id="block-162211610"> <style> .block__text .b-162211610-text_color { color: #000000 } .block__text .b-162211610-content_width { width: 960px; } .block__text .b-162211610-heading_text_color h1, .block__text .b-162211610-heading_text_color h2, .block__text .b-162211610-heading_text_color h3, .block__text .b-162211610-heading_text_color h4, .block__text .b-162211610-heading_text_color h5, .block__text .b-162211610-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-162211610-top { padding-top: 40px; } .b-162211610-bottom { padding-bottom: 10px; } } </style> <section class='container bl block__text rich-text b-162211610-top b-162211610-bottom b-162211610-background_color'> <div class="block__text-wrapper b-162211610-content_width b-162211610-heading_text_color b-162211610-text_color" data-target="block.data.body"> <h4 class="ql-align-center"><strong>Trusted by some of the world's top product marketing teams.</strong></h4><p class="ql-align-center"><br class="softbreak">Teams like <strong>Adobe</strong>, <strong>TikTok</strong>, <strong>Expedia</strong> and <strong>Epicor</strong> have already chosen PMA to get certified. Yours could be next. 👇</p><p class="ql-align-center">P.s. If you need help convincing your boss so you can be the next logo, <a href="https://www.productmarketingalliance.com/convince-the-boss-pmmc-teams/" target="_blank">we've done the hard part for you</a>.<br class="softbreak"></p><p><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-162211611-top { padding-top: 5.6000000000000005px; } .b-162211611-bottom { padding-bottom: 16.8px; } .b-162211611-full_bleed { --full_bleed: false; } .b-162211611-content_width { width: 960px; } .b-162211611-background_color { background-color: #FFFFFF; } .b-162211611-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image block-custom-name-logo-cloud " id="block-162211611"> <style> .block__image__image.b-162211611-image_border_radius { border-radius: 0px; } @media screen and (min-width: 768px) { .b-162211611-top { padding-top: 10px; } .b-162211611-bottom { padding-bottom: 30px; } } </style> <section class='bl container block__image b-162211611-background_color b-162211611-top b-162211611-bottom '> <div class="block__image__wrapper b-162211611-content_width"> <img src='https://cdn.fs.teachablecdn.com/QKKpgEcHQLC2fEmt0YQL' alt='PMA certified companies' data-target="block.data.image_url block.data.alt_text" class="block__image__image b-162211611-image_border_radius" /> </div> </section> </div>  <style type='text/css'>.b-162211612-top { padding-top: 22.400000000000002px; } .b-162211612-bottom { padding-bottom: 22.400000000000002px; } .b-162211612-text_color { color: #000000; } .b-162211612-content_width { max-width: 960px; } .b-162211612-background_color { background-color: #ffffff; } .b-162211612-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-don't-miss-out " id="block-162211612"> <style> .block__text .b-162211612-text_color { color: #000000 } .block__text .b-162211612-content_width { width: 960px; } .block__text .b-162211612-heading_text_color h1, .block__text .b-162211612-heading_text_color h2, .block__text .b-162211612-heading_text_color h3, .block__text .b-162211612-heading_text_color h4, .block__text .b-162211612-heading_text_color h5, .block__text .b-162211612-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-162211612-top { padding-top: 40px; } .b-162211612-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-162211612-top b-162211612-bottom b-162211612-background_color'> <div class="block__text-wrapper b-162211612-content_width b-162211612-heading_text_color b-162211612-text_color" data-target="block.data.body"> <h4 class="ql-align-center"><strong>Don't miss out on your chance to get a discounted team rate.</strong></h4><p class="ql-align-center"><br class="softbreak">Got a team of 2-5 PMMs? Sign up on the spot. 👇 Keep scrollin' if you're working with larger numbers.<br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-162211613-top { padding-top: 0.0px; } .b-162211613-bottom { padding-bottom: 0.0px; } .b-162211613-gutter_width { --gutter-width: 24px; } .b-162211613-content_width { max-width: 960px; } .b-162211613-text_alignment { text-align: center; } .b-162211613-background_color { background-color: #FFFFFF; } .b-162211613-heading_text_color { color: #000000; } .b-162211613-image_border_radius { border-radius: 11px; } .b-162211613-description_text_color { color: #000000; }</style> <div class="course-block block text_with_image_grid block-custom-name-pmmc-options " id="block-162211613"> <style> .block__text-with-image-grid.b-162211613-background_color { background-color: #FFFFFF } .block__text-with-image-grid.b-162211613-text_alignment { text-align: center } .block__text-with-image-grid.b-162211613-heading_text_color .block__text-with-image-grid__column__heading-text { color: #000000 } .block__text-with-image-grid.b-162211613-description_text_color .block__text-with-image-grid__column__body { color: #000000 } .block__text-with-image-grid__column__image.b-162211613-image_border_radius { border-radius: 11px; } @media screen and (min-width: 768px) { .b-162211613-top { padding-top: 0px; } .b-162211613-bottom { padding-bottom: 0px; } .b-162211613-gutter_width .block__columns { grid-column-gap: 24px; } } </style> <section class="bl block__text-with-image-grid b-162211613-background_color b-162211613-top b-162211613-bottom b-162211613-text_alignment b-162211613-heading_text_color b-162211613-description_text_color block__columns-per-row--3 b-162211613-gutter_width"> <div class="block__columns b-162211613-content_width"> <div class="block__column"> <a href='https://certified.productmarketingalliance.com/p/product-marketing-certified-core' target="_blank" rel="noopener" class="block__text-with-image-grid__column__link" > <img class="block__text-with-image-grid__column__image b-162211613-image_border_radius" alt="On Demand" src="https://cdn.fs.teachablecdn.com/s3PbYqajQIeKKpQEOZCA" /> </a> <div class="block__text-with-image-grid__column__heading-text rich-text"><p><span style="color: rgb(0, 0, 0);">Perfect if you’re not sure when you’ll have time to study</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <a href='https://certified.productmarketingalliance.com/p/product-marketing-certified-core-live-online' target="_blank" rel="noopener" class="block__text-with-image-grid__column__link" > <img class="block__text-with-image-grid__column__image b-162211613-image_border_radius" alt="Part-time" src="https://cdn.fs.teachablecdn.com/Q8hKaNVQ7aPoRxPv3h7g" /> </a> <div class="block__text-with-image-grid__column__heading-text rich-text"><p><span style="color: rgb(0, 0, 0);">Perfect if you want a structured learning plan in your diary</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <a href='https://certified.productmarketingalliance.com/p/product-marketing-certified-core-live-online-one-day' target="_blank" rel="noopener" class="block__text-with-image-grid__column__link" > <img class="block__text-with-image-grid__column__image b-162211613-image_border_radius" alt="One day" src="https://cdn.fs.teachablecdn.com/DovA06XRqaHArAm2kmww" /> </a> <div class="block__text-with-image-grid__column__heading-text rich-text"><p><span style="color: rgb(0, 0, 0);">Perfect if you want a fully immersive, fast-paced learning experience</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> </div> </section> </div>  <style type='text/css'>.b-162211614-top { padding-top: 22.400000000000002px; } .b-162211614-bottom { padding-bottom: 22.400000000000002px; } .b-162211614-content_width { width: 960px; } .b-162211614-background_color { background-color: #ffffff; } .b-162211614-heading_text_color { color: #000000; } .b-162211614-button_border_radius { border-radius: 5px; }</style> <div class="course-block block pricing_v3 " id="block-162211614"> <style> .block__pricing__button.b-162211614-button_border_radius{ border-radius: 5 px; } .block__pricing__button.disabled { cursor: auto; opacity: 0.65; } .block_cap_badge_text { background-color: #F7D7D7; color: #222222; font-size: 14px; font-weight: 600; line-height: 1.2rem; padding: 4px 8px; border-radius: 4px; margin-left: 1rem; width: fit-content; } .block_coupon_badge { background-color: #e4e4e4; } .block_cap_badge_tooltip { position: relative; display: inline-block } .block_cap_badge_tooltip .block_cap_tooltip_text { visibility: hidden; font-size: 13px; font-weight: 600; font-style: normal; line-height: 19px; width: 180px; top: 100%; left: 50%; margin-left: -90px; margin-top: 10px; background-color: #222222; color: #FFFFFF; text-align: center; padding: 5px 2px; border-radius: 4px; position: absolute; z-index: 1; } .block_cap_badge_tooltip .block_cap_tooltip_text::after { content: ""; position: absolute; bottom: 100%; left: 50%; margin-left: -5px; border-width: 5px; border-style: solid; border-color: transparent transparent black transparent; } .block_cap_badge_tooltip:hover .block_cap_tooltip_text { visibility: visible; } @media screen and (min-width: 768px) { .b-162211614-top{ padding-top: 40 px; } .b-162211614-bottom{ padding-bottom: 40 px; } } @media screen and (max-width: 767px) { .block_cap_badge_text { display: block; margin: 8px 0; } } </style> <section class='container b-162211614-top b-162211614-bottom b-162211614-background_color'> <div class="block__pricing__container b-162211614-content_width"> <form class="block__pricing flex-grow" action="https://product-marketing1.teachable.com/purchase" method="get"> <input type="hidden" name="course_id" value="1112046" id="course_id"> <div class="block__pricing__plans"> <label for="3822813"> <section class="block__pricing__plan" data-id="3822813"> <div class="block__pricing__plan__radio-wrapper"> <input checked class="radio block__pricing__plan__radio" name="product_id" type="radio" id="3822813" value="3822813" /> <div class="block__pricing__plan__radio__custom-indicator"></div> </div> <div class="block__pricing__plan__text"> <div class="block__pricing__plan__price" data-include-vat-price=3822813> $2,468 </div> <h3 class="block__pricing__plan__name">Team of 2 | $1,234 per person | 5% discount</h3> <h4 class="block__pricing__plan__subtitle"> Level up your product marketing with our team certification. </h4> <span htmlFor="3822813" class="hidden bnpl__installments__text product_3822813">or pay in installments:</span> <div htmlFor="3822813" id="payment-method-messaging-element" class="product_3822813 hidden"></div> <div class="block__pricing__plan__description__container"> <button class="block__pricing__plan__description__show-button" type="button"> <span class="block__pricing__plan__description__show-button__text" data-more="More" data-less="Less">More</span> <span class="block__pricing__plan__description__show-button__icon"></span> </button> <div class="block__pricing__plan__description"> <p>Product Marketing Core is an industry-leading and verified course that will provide your team with every essential tool and piece of knowledge they need to succeed. Register today and don’t miss out on the chance to experience a product marketing course built by the best in the business.</p> </div> </div> </div> </section> </label> <label for="3822825"> <section class="block__pricing__plan" data-id="3822825"> <div class="block__pricing__plan__radio-wrapper"> <input class="radio block__pricing__plan__radio" name="product_id" type="radio" id="3822825" value="3822825" /> <div class="block__pricing__plan__radio__custom-indicator"></div> </div> <div class="block__pricing__plan__text"> <div class="block__pricing__plan__price" data-include-vat-price=3822825> $3,702 </div> <h3 class="block__pricing__plan__name">Team of 3 | $1,234 per person | 5% discount</h3> <h4 class="block__pricing__plan__subtitle"> Level up your product marketing with our team certification. </h4> <span htmlFor="3822825" class="hidden bnpl__installments__text product_3822825">or pay in installments:</span> <div htmlFor="3822825" id="payment-method-messaging-element" class="product_3822825 hidden"></div> <div class="block__pricing__plan__description__container"> <button class="block__pricing__plan__description__show-button" type="button"> <span class="block__pricing__plan__description__show-button__text" data-more="More" data-less="Less">More</span> <span class="block__pricing__plan__description__show-button__icon"></span> </button> <div class="block__pricing__plan__description"> <p>Product Marketing Core is an industry-leading and verified course that will provide your team with every essential tool and piece of knowledge they need to succeed. Register today and don’t miss out on the chance to experience a product marketing course built by the best in the business.</p> </div> </div> </div> </section> </label> <label for="3822816"> <section class="block__pricing__plan" data-id="3822816"> <div class="block__pricing__plan__radio-wrapper"> <input class="radio block__pricing__plan__radio" name="product_id" type="radio" id="3822816" value="3822816" /> <div class="block__pricing__plan__radio__custom-indicator"></div> </div> <div class="block__pricing__plan__text"> <div class="block__pricing__plan__price" data-include-vat-price=3822816> $4,806 </div> <h3 class="block__pricing__plan__name">Team of 4 | $1,201 per person | 7.5% discount</h3> <h4 class="block__pricing__plan__subtitle"> Level up your product marketing with our team certification. </h4> <span htmlFor="3822816" class="hidden bnpl__installments__text product_3822816">or pay in installments:</span> <div htmlFor="3822816" id="payment-method-messaging-element" class="product_3822816 hidden"></div> <div class="block__pricing__plan__description__container"> <button class="block__pricing__plan__description__show-button" type="button"> <span class="block__pricing__plan__description__show-button__text" data-more="More" data-less="Less">More</span> <span class="block__pricing__plan__description__show-button__icon"></span> </button> <div class="block__pricing__plan__description"> <p>Product Marketing Core is an industry-leading and verified course that will provide your team with every essential tool and piece of knowledge they need to succeed. Register today and don’t miss out on the chance to experience a product marketing course built by the best in the business.</p> </div> </div> </div> </section> </label> <label for="3822821"> <section class="block__pricing__plan" data-id="3822821"> <div class="block__pricing__plan__radio-wrapper"> <input class="radio block__pricing__plan__radio" name="product_id" type="radio" id="3822821" value="3822821" /> <div class="block__pricing__plan__radio__custom-indicator"></div> </div> <div class="block__pricing__plan__text"> <div class="block__pricing__plan__price" data-include-vat-price=3822821> $6,007 </div> <h3 class="block__pricing__plan__name">Team of 5 | $1,201 per person | 7.5% discount</h3> <h4 class="block__pricing__plan__subtitle"> Level up your product marketing with our team certification. </h4> <span htmlFor="3822821" class="hidden bnpl__installments__text product_3822821">or pay in installments:</span> <div htmlFor="3822821" id="payment-method-messaging-element" class="product_3822821 hidden"></div> <div class="block__pricing__plan__description__container"> <button class="block__pricing__plan__description__show-button" type="button"> <span class="block__pricing__plan__description__show-button__text" data-more="More" data-less="Less">More</span> <span class="block__pricing__plan__description__show-button__icon"></span> </button> <div class="block__pricing__plan__description"> <p>Product Marketing Core is an industry-leading and verified course that will provide your team with every essential tool and piece of knowledge they need to succeed. Register today and don’t miss out on the chance to experience a product marketing course built by the best in the business.</p> </div> </div> </div> </section> </label> </div> <div class="block__pricing__button-wrapper"> <button id="enroll-button" class="block__pricing__button b-162211614-button_border_radius base-button" type="submit">Get your team certified</button> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script> $(document).ready(function() { $("form.block__pricing").on("submit", function(event) { $("#enroll-button").attr("disabled", true); $("#enroll-button").addClass("disabled"); $("#enroll-button").text("Processing..."); }); }); </script> </div> </form> </div> </section> </div>    <style type='text/css'>.b-162211617-top { padding-top: 22.400000000000002px; } .b-162211617-bottom { padding-bottom: 0.0px; } .b-162211617-text_color { color: #000000; } .b-162211617-content_width { max-width: 960px; } .b-162211617-background_color { background-color: #ffffff; } .b-162211617-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-accredited " id="block-162211617"> <style> .block__text .b-162211617-text_color { color: #000000 } .block__text .b-162211617-content_width { width: 960px; } .block__text .b-162211617-heading_text_color h1, .block__text .b-162211617-heading_text_color h2, .block__text .b-162211617-heading_text_color h3, .block__text .b-162211617-heading_text_color h4, .block__text .b-162211617-heading_text_color h5, .block__text .b-162211617-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-162211617-top { padding-top: 40px; } .b-162211617-bottom { padding-bottom: 0px; } } </style> <section class='container bl block__text rich-text b-162211617-top b-162211617-bottom b-162211617-background_color'> <div class="block__text-wrapper b-162211617-content_width b-162211617-heading_text_color b-162211617-text_color" data-target="block.data.body"> <h4 class="ql-align-center"><strong>Accredited and recognized by:</strong></h4> </div> </section> </div>  <style type='text/css'>.b-162211618-top { padding-top: 0.0px; } .b-162211618-bottom { padding-bottom: 22.400000000000002px; } .b-162211618-full_bleed { --full_bleed: false; } .b-162211618-content_width { width: 960px; } .b-162211618-background_color { background-color: #ffffff; } .b-162211618-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image block-custom-name-cpa-&-cim " id="block-162211618"> <style> .block__image__image.b-162211618-image_border_radius { border-radius: 0px; } @media screen and (min-width: 768px) { .b-162211618-top { padding-top: 0px; } .b-162211618-bottom { padding-bottom: 40px; } } </style> <section class='bl container block__image b-162211618-background_color b-162211618-top b-162211618-bottom '> <div class="block__image__wrapper b-162211618-content_width"> <img src='https://cdn.fs.teachablecdn.com/5nUhxtsfSzupQPzyKG2o' alt='' data-target="block.data.image_url block.data.alt_text" class="block__image__image b-162211618-image_border_radius" /> </div> </section> </div>  <style type='text/css'>.b-162211619-top { padding-top: 22.400000000000002px; } .b-162211619-bottom { padding-bottom: 22.400000000000002px; } .b-162211619-text_color { color: #ffffff; } .b-162211619-content_width { max-width: 960px; } .b-162211619-background_color { background-color: #F4F4F4; } .b-162211619-heading_text_color { color: #ffffff; }</style> <div class="course-block block text block-custom-name-testimonial " id="block-162211619"> <style> .block__text .b-162211619-text_color { color: #ffffff } .block__text .b-162211619-content_width { width: 960px; } .block__text .b-162211619-heading_text_color h1, .block__text .b-162211619-heading_text_color h2, .block__text .b-162211619-heading_text_color h3, .block__text .b-162211619-heading_text_color h4, .block__text .b-162211619-heading_text_color h5, .block__text .b-162211619-heading_text_color h6 { color: #ffffff } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-162211619-top { padding-top: 40px; } .b-162211619-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-162211619-top b-162211619-bottom b-162211619-background_color'> <div class="block__text-wrapper b-162211619-content_width b-162211619-heading_text_color b-162211619-text_color" data-target="block.data.body"> <h5 class="ql-align-center"><span style="color:rgb(0, 0, 0);">"This course was a very valuable use of my time -- an excellent review for someone who has experience in product marketing (I guarantee you will not have covered every single piece of this course in your role!) yet a super training ground for newbies. The templates I now have access to are amazing and increase my own confidence that I will be able to tackle any future PMM initiative. Customer support was top notch too."</span></h5><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">- Courtney Grosch, Product Marketing Manager at Redhat</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-162211620-top { padding-top: 22.400000000000002px; } .b-162211620-bottom { padding-bottom: 22.400000000000002px; } .b-162211620-content_width { width: 720px; } .b-162211620-background_color { background-color: #FFFFFF; } .b-162211620-heading_text_color { color: #2B3636; } .b-162211620-lecture_name_background_color { background-color: #F0F0F0; } .b-162211620-section_name_background_color { background-color: #E8E8E8; }</style> <div class="course-block block curriculum_v2 " id="block-162211620"> <style> @media screen and (min-width: 768px) { .b-162211620-top { padding-top: 40px; } .b-162211620-bottom { padding-bottom: 40px; } } .block__curriculum__section__title.b-162211620-section_name_background_color { background-color: #E8E8E8; } .block__curriculum__section__list__item.b-162211620-lecture_name_background_color { background-color: #F0F0F0; } </style> <div class='container bl b-162211620-top b-162211620-bottom b-162211620-background_color block__curriculum__wrapper'> <div class='block__curriculum__container b-162211620-content_width'> <div class='block__curriculum'> <div class='block__curriculum__title b-162211620-heading_text_color rich-text'><h4> <strong style="color:rgb(0, 0, 0);">Course curriculum</strong><br class="softbreak"> </h4></div> <div class='block_curriculum_sections'> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-162211620-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="false" data-course-id="1112046"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Welcome [35 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810607' data-ss-event-type='button' data-ss-lecture-id='23810607' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810607' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What to expect in this course</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:32)</span> <button class='block__curriculum__section__list__item__button preview'>Preview</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810608' data-ss-event-type='button' data-ss-lecture-id='23810608' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810608' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to get the most out of PMMC®</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/45103228' data-ss-event-type='button' data-ss-lecture-id='45103228' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/45103228' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810609' data-ss-event-type='button' data-ss-lecture-id='23810609' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810609' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What is product marketing?</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:30)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810610' data-ss-event-type='button' data-ss-lecture-id='23810610' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810610' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">PMA's Product Marketing Playbook</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:50)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810611' data-ss-event-type='button' data-ss-lecture-id='23810611' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810611' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The product lifecycle</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:40)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810612' data-ss-event-type='button' data-ss-lecture-id='23810612' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810612' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The difference between PM and PMM</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:29)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810613' data-ss-event-type='button' data-ss-lecture-id='23810613' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810613' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to work with Product Management</span> <span class="block__curriculum__section__list__item__lecture-duration">(12:11)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-162211620-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1112046"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Research [50 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810688' data-ss-event-type='button' data-ss-lecture-id='23810688' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810688' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Research overview</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:54)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810689' data-ss-event-type='button' data-ss-lecture-id='23810689' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810689' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Qualitative vs quantitative research</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:11)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810690' data-ss-event-type='button' data-ss-lecture-id='23810690' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810690' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Win-loss interviews</span> <span class="block__curriculum__section__list__item__lecture-duration">(16:23)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810691' data-ss-event-type='button' data-ss-lecture-id='23810691' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810691' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Win-loss coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810692' data-ss-event-type='button' data-ss-lecture-id='23810692' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810692' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Customer feedback</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:07)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810693' data-ss-event-type='button' data-ss-lecture-id='23810693' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810693' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Observations + the rest of your market</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:12)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810694' data-ss-event-type='button' data-ss-lecture-id='23810694' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810694' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Competitor intel</span> <span class="block__curriculum__section__list__item__lecture-duration">(7:14)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810695' data-ss-event-type='button' data-ss-lecture-id='23810695' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810695' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Competitor intel coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:01)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810696' data-ss-event-type='button' data-ss-lecture-id='23810696' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810696' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Validating your hypothesis</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:05)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810697' data-ss-event-type='button' data-ss-lecture-id='23810697' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810697' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Building a business case</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:29)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810698' data-ss-event-type='button' data-ss-lecture-id='23810698' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810698' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Research templates</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810699' data-ss-event-type='button' data-ss-lecture-id='23810699' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810699' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Research</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-162211620-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1112046"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Pricing [40 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810700' data-ss-event-type='button' data-ss-lecture-id='23810700' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810700' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pricing basics</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:48)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810701' data-ss-event-type='button' data-ss-lecture-id='23810701' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810701' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Calculating your baseline</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:00)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810702' data-ss-event-type='button' data-ss-lecture-id='23810702' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810702' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Cost-plus pricing</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:37)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810703' data-ss-event-type='button' data-ss-lecture-id='23810703' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810703' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Competitor-based pricing</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810704' data-ss-event-type='button' data-ss-lecture-id='23810704' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810704' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Value-based pricing</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:11)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810705' data-ss-event-type='button' data-ss-lecture-id='23810705' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810705' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Dynamic pricing</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:59)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810706' data-ss-event-type='button' data-ss-lecture-id='23810706' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810706' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Price sensitivity surveys & conjoint analysis</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:23)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810707' data-ss-event-type='button' data-ss-lecture-id='23810707' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810707' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pricing and packaging roadmaps</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810708' data-ss-event-type='button' data-ss-lecture-id='23810708' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810708' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Pricing</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-162211620-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1112046"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Objectives and key results [70 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810679' data-ss-event-type='button' data-ss-lecture-id='23810679' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810679' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">An intro to OKRs</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:03)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810680' data-ss-event-type='button' data-ss-lecture-id='23810680' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810680' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Go-to-Market OKRs</span> <span class="block__curriculum__section__list__item__lecture-duration">(9:33)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810681' data-ss-event-type='button' data-ss-lecture-id='23810681' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810681' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Sales enablement OKRs</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:22)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810682' data-ss-event-type='button' data-ss-lecture-id='23810682' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810682' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Lead-gen OKRs</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:12)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810683' data-ss-event-type='button' data-ss-lecture-id='23810683' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810683' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product adoption OKRs</span> <span class="block__curriculum__section__list__item__lecture-duration">(10:04)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810684' data-ss-event-type='button' data-ss-lecture-id='23810684' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810684' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Reporting and communication</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:41)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810685' data-ss-event-type='button' data-ss-lecture-id='23810685' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810685' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product marketing metrics that matter</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810686' data-ss-event-type='button' data-ss-lecture-id='23810686' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810686' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | OKRs</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810687' data-ss-event-type='button' data-ss-lecture-id='23810687' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810687' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">OKR coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-162211620-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1112046"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Personas [70 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810663' data-ss-event-type='button' data-ss-lecture-id='23810663' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810663' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What are personas?</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:54)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810664' data-ss-event-type='button' data-ss-lecture-id='23810664' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810664' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Persona template</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810665' data-ss-event-type='button' data-ss-lecture-id='23810665' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810665' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Buyer personas vs user personas</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810666' data-ss-event-type='button' data-ss-lecture-id='23810666' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810666' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Creating your personas</span> <span class="block__curriculum__section__list__item__lecture-duration">(10:17)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810667' data-ss-event-type='button' data-ss-lecture-id='23810667' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810667' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to use personas effectively</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810668' data-ss-event-type='button' data-ss-lecture-id='23810668' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810668' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to develop personas the right way</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810669' data-ss-event-type='button' data-ss-lecture-id='23810669' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810669' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What is Jobs-to-be-Done?</span> <span class="block__curriculum__section__list__item__lecture-duration">(11:47)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810670' data-ss-event-type='button' data-ss-lecture-id='23810670' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810670' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Persona templates</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810671' data-ss-event-type='button' data-ss-lecture-id='23810671' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810671' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Personas</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-162211620-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1112046"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Positioning & messaging [85 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810652' data-ss-event-type='button' data-ss-lecture-id='23810652' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810652' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Positioning overview</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810653' data-ss-event-type='button' data-ss-lecture-id='23810653' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810653' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Positioning fundamentals</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:21)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810654' data-ss-event-type='button' data-ss-lecture-id='23810654' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810654' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to approach positioning</span> <span class="block__curriculum__section__list__item__lecture-duration">(14:28)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810655' data-ss-event-type='button' data-ss-lecture-id='23810655' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810655' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Positioning coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:01)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810657' data-ss-event-type='button' data-ss-lecture-id='23810657' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810657' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Understanding messaging</span> <span class="block__curriculum__section__list__item__lecture-duration">(12:33)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810658' data-ss-event-type='button' data-ss-lecture-id='23810658' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810658' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">SurveyMonkey’s 7-step messaging process</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810659' data-ss-event-type='button' data-ss-lecture-id='23810659' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810659' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">An intro to narrative design</span> <span class="block__curriculum__section__list__item__lecture-duration">(10:13)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810660' data-ss-event-type='button' data-ss-lecture-id='23810660' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810660' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Storytelling framework</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:31)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810661' data-ss-event-type='button' data-ss-lecture-id='23810661' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810661' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Positioning templates</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810662' data-ss-event-type='button' data-ss-lecture-id='23810662' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810662' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Positioning & messaging</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-162211620-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1112046"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Go-to-Market [50 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810642' data-ss-event-type='button' data-ss-lecture-id='23810642' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810642' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Go-to-Market overview</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810643' data-ss-event-type='button' data-ss-lecture-id='23810643' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810643' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Go-to-Market process</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:30)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810644' data-ss-event-type='button' data-ss-lecture-id='23810644' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810644' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Acquisition & engagement channels</span> <span class="block__curriculum__section__list__item__lecture-duration">(9:04)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810645' data-ss-event-type='button' data-ss-lecture-id='23810645' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810645' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">3-step growth strategy</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810646' data-ss-event-type='button' data-ss-lecture-id='23810646' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810646' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Go-to-Market process continued</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:43)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810647' data-ss-event-type='button' data-ss-lecture-id='23810647' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810647' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Timing your launch</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:33)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810648' data-ss-event-type='button' data-ss-lecture-id='23810648' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810648' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Communicating your GTM strategy</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:40)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810649' data-ss-event-type='button' data-ss-lecture-id='23810649' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810649' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Go-to-Market templates</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810650' data-ss-event-type='button' data-ss-lecture-id='23810650' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810650' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Go-to-Market</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810651' data-ss-event-type='button' data-ss-lecture-id='23810651' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810651' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Go-to-Market coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:09)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-162211620-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1112046"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Communication [20 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810709' data-ss-event-type='button' data-ss-lecture-id='23810709' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810709' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Why communication is so important</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:43)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810710' data-ss-event-type='button' data-ss-lecture-id='23810710' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810710' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">12 tips to communicate better</span> <span class="block__curriculum__section__list__item__lecture-duration">(17:26)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810711' data-ss-event-type='button' data-ss-lecture-id='23810711' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810711' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Communication</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-162211620-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1112046"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Sales enablement [60 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810631' data-ss-event-type='button' data-ss-lecture-id='23810631' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810631' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The role of sales enablement</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:15)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810632' data-ss-event-type='button' data-ss-lecture-id='23810632' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810632' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Sales enablement tactics</span> <span class="block__curriculum__section__list__item__lecture-duration">(9:51)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810633' data-ss-event-type='button' data-ss-lecture-id='23810633' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810633' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Creating a sales playbook from scratch</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810634' data-ss-event-type='button' data-ss-lecture-id='23810634' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810634' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Sales enablement fundamentals</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:34)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810635' data-ss-event-type='button' data-ss-lecture-id='23810635' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810635' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Getting sales teams bought in</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:20)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810636' data-ss-event-type='button' data-ss-lecture-id='23810636' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810636' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Measuring sales enablement</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:21)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810637' data-ss-event-type='button' data-ss-lecture-id='23810637' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810637' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product-led growth</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810638' data-ss-event-type='button' data-ss-lecture-id='23810638' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810638' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Sales enablement templates</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810639' data-ss-event-type='button' data-ss-lecture-id='23810639' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810639' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Sales enablement</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810640' data-ss-event-type='button' data-ss-lecture-id='23810640' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810640' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Sales enablement coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:36)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-162211620-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1112046"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Onboarding [20 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810623' data-ss-event-type='button' data-ss-lecture-id='23810623' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810623' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Onboarding examples</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:24)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810624' data-ss-event-type='button' data-ss-lecture-id='23810624' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810624' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Onboarding framework</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:20)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810625' data-ss-event-type='button' data-ss-lecture-id='23810625' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810625' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Onboarding best practices</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:01)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810626' data-ss-event-type='button' data-ss-lecture-id='23810626' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810626' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Customer onboarding coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:12)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810627' data-ss-event-type='button' data-ss-lecture-id='23810627' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810627' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Retention tactics</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:26)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810628' data-ss-event-type='button' data-ss-lecture-id='23810628' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810628' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Customer case studies</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:12)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810629' data-ss-event-type='button' data-ss-lecture-id='23810629' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810629' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Onboarding + case study templates</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810630' data-ss-event-type='button' data-ss-lecture-id='23810630' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810630' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Onboarding</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-162211620-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1112046"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Analysis & optimization [25 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810672' data-ss-event-type='button' data-ss-lecture-id='23810672' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810672' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Analysis fundamentals</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:46)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810673' data-ss-event-type='button' data-ss-lecture-id='23810673' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810673' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Areas to analyse</span> <span class="block__curriculum__section__list__item__lecture-duration">(7:12)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810674' data-ss-event-type='button' data-ss-lecture-id='23810674' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810674' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">A/B testing</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:07)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810676' data-ss-event-type='button' data-ss-lecture-id='23810676' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810676' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Cohort analysis</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:05)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810677' data-ss-event-type='button' data-ss-lecture-id='23810677' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810677' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Analysis & optimization</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-team/lectures/23810678' data-ss-event-type='button' data-ss-lecture-id='23810678' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-team/lectures/23810678' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Cohort analysis coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:48)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-162211620-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1112046"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Wrap up <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-162211620-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1112046' data-ss-event-name='Lecture: Start (Sales - 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As well as having PMA’s seal of approval along with orgs like HubSpot, Facebook, TikTok, Salesforce, Sky and more, Product Marketing Certified: Core is recognized by both the Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD).</p><p><strong>Q: Who's this course for?</strong></p><p><strong>A: </strong>Anyone in the field of product marketing or transitioning to this role within your company. If they're relatively new to product marketing, it’ll up-skill them in areas they might not have quite so much practical experience in. If they're a product marketing veteran, it’s a great refresher on current trends and potential new practices. And for everyone, it’s an awesome opportunity to learn from senior-level PMMs from some of the world’s biggest businesses.</p><p><strong>Q: Does this course cover everything I need to know to be a product marketer?</strong></p><p><strong>A: </strong>If we do say so ourselves, this course is pretty darn comprehensive. From research through to optimization it covers the A to Z, however, as there are so many facets to product marketing, it’s very much more focused on the essentials.</p><p>For a closer look at the course content check out the curriculum. 👆</p><p><strong>Q: I’d love to get my whole team certified, do you have any discounts on offer?</strong></p><p><strong>A:</strong> Yep! All our team packages are bespoke to make sure they’re tailored towards what you’re after, but if you drop Matt a line on <a href="/cdn-cgi/l/email-protection#422f6c202d2d362a02322f2f232e2e2b232c21276c212d2f" target="_blank" style="color:rgb(250, 93, 76);"><span class="__cf_email__" data-cfemail="f895d69a97978c90b88895959994949199969b9dd69b9795">[email protected]</span></a> and let him know what you want, he’ll put a personalized package together for you. FYI, these don’t just have to be online and on-demand either, they can be online + live or live + in-person, too.</p><p><strong>Q: Is the coursework mandatory?</strong></p><p><strong>A: </strong>It's not mandatory, but we'd highly recommend getting stuck in. The more you put in, the more you get out, so we strongly encourage everyone to complete any coursework and get involved with the weekly workshops to go through what you've been working on.</p><p><strong style="background-color:inherit;">Q: We'd love to enroll in the course, but it’s looking like it may be out of our budget. Is there a way of staggering payments to make it more affordable?</strong></p><p><strong style="background-color:inherit;">A: </strong>We’re super proud of the course and think it’s a great opportunity to understand more about the core principles of product marketing. So, we’ve put together price plans designed to fit your personal circumstances. Affiliate programs are also available before and after taking the course to help reduce the overall expense. Drop us a line on <a href="https://certified.productmarketingalliance.com/p/support@pmmalliance.com" target="_blank" style="color:rgb(250, 93, 76);"><span class="__cf_email__" data-cfemail="a3d0d6d3d3ccd1d7e3d3cecec2cfcfcac2cdc0c68dc0ccce">[email protected]</span></a><span style="color:rgb(250, 93, 76);"> </span>to discuss if you wanna talk payment options.</p><p><strong>Q: How long will it take to complete?</strong></p><p><strong>A: </strong>It depends on how you choose to work your way through it. All in all, there’s around two solid days’ worth of course content but we’ve created it in a way that’s easy for you to chip away at as and when you want, and each module can be completed in total isolation.</p><p><strong>Q: What happens if we don’t pass the exams?</strong></p><p><strong>A:</strong> If you fail first time round you'll be given the option retake the exam. If you fail the second attempt too, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.</p><p><strong>Q: What are the live, weekly sessions all about?</strong></p><p><strong>A:</strong> To give you the convenience of a self-paced, online course, without skipping on the benefits of those live, two-way conversations, Product Marketing Core comes with weekly calls with senior-level product marketers.</p><p>Why? So you can ask questions on anything you’ve learned, chat with like-minded PMMs who’re also undergoing certification, and soak up extra insights from experienced product marketers who know how to nail all aspects of the industry.</p><p><strong>Q: We can’t guarantee everyone will be able to attend the live workshops. Will they be available to access at a time to suit me?</strong></p><p><strong>A: </strong>Sure, we totally understand there may be times you or members of your team can’t attend, and that’s not a problem. To make sure you don’t miss out, we upload all of our previous workshops to an archive for you to dip into at your leisure.</p><p><strong>Q: We've noticed course subscribers qualify for a discount for PMA Membership Plans, but what’s included in the membership?</strong></p><p><strong>A:</strong> That’s right! Anyone who takes part in this program will be eligible for a discount to our membership plans - which includes exclusive content, even more templates and frameworks, mentors, OnDemand videos, and more. For more details about what’s included within the subscriptions head <a href="https://productmarketingalliance.com/signup/" target="_blank" style="color:rgb(250, 93, 76);">here</a>.<br class="softbreak"><br class="softbreak"></p> </div> </section> </div> </div> </main> <style id="footerStyles"> :root { --footer_width: 960px; } </style> <footer class=''> <div class="footer"> <div class='footer__wrapper'> <div class='footer__inner'> <ul class="footer__list"> <li class="footer__copyright"> © Product Marketing Alliance 2024 </li> <li> <a href='https://productmarketingalliance.com/signup/' target='_blank'> Membership </a> </li> <li> <a href='https://www.productmarketingalliance.com/content-hub/' target='_blank'> Blog </a> </li> <li> <a href='https://productmarketingalliance.com/join-slack/' target='_blank'> Community </a> </li> <li> <a href='https://www.productmarketingalliance.com/content-hub/' target='_blank'> Resources </a> </li> <li> <a href='https://productmarketingalliance.com/events/' target='_blank'> Events </a> </li> <li> <a href='https://learning.productmarketingalliance.com/#detail-section' target='_blank'> All Courses </a> </li> </ul> <ul class="footer__list legal-links"> <li> <a href="/p/terms"> Terms of Use </a> </li> <li> <a href="/p/privacy"> Privacy Policy </a> </li> </ul> </div> </div> </div> </div> </footer> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script> if (!Element.prototype.closest) { Element.prototype.closest = function(s) { let el = this; do { if (el.matches(s)) return el; el = el.parentElement || el.parentNode; } while (el !== null && el.nodeType === 1); return null; }; } const offMenu = event => { if (event.target.closest('.navbar__menu')) return document.querySelectorAll('.menu').forEach(item => { item.classList.add('hidden') item.setAttribute('aria-hidden', 'true') }) } const toggleMenu = id => { const el = document.getElementById(id) if (el.classList.contains('hidden')) { document .querySelectorAll('.inner-menu') .forEach(item => { item.classList.add('hidden') item.setAttribute('aria-hidden', 'true') }) el.classList.remove('hidden') el.setAttribute('aria-hidden', 'false') } else { el.classList.add('hidden') el.setAttribute('aria-hidden', 'true') } !el.classList.contains('hidden') && el.focus() } // toggle open class for v2 preview bar dropdown menu const v2Dropdown = document.getElementsByClassName('v2-dropdown')[0] const v2DropdownTrigger = document.querySelector('.v2-dropdown .menu-trigger') // if the preview bar dropdown exists, add event listener to toggle preview menu if (!! v2Dropdown) { v2DropdownTrigger.addEventListener('click', () => { v2Dropdown.classList.toggle('open') }) } const domBody = document.body const usingMouse = 'using-mouse' domBody.addEventListener('mousedown', () => { domBody.classList.add(usingMouse) }) domBody.addEventListener('keydown', () => { domBody.classList.remove(usingMouse) }) const headerEl = document.querySelector('#navbar') const topHook = document.querySelector('#top') if ("IntersectionObserver" in window) { const observer = new IntersectionObserver(entries => { if (entries[0].boundingClientRect.y < 0) { headerEl.classList.remove('at-top') } else { headerEl.classList.add('at-top') } }, {threshold: 1}); observer.observe(topHook) } </script> <script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'8e72e62bbb408802',t:'MTczMjM4MzE1Mi4wMDAwMDA='};var a=document.createElement('script');a.nonce='';a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script></body> </html>

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