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xmlns="http://www.w3.org/2000/svg"><path clip-rule="evenodd" d="M48.854 0C21.839 0 0 22 0 49.217c0 21.756 13.993 40.172 33.405 46.69 2.427.49 3.316-1.059 3.316-2.362 0-1.141-.08-5.052-.08-9.127-13.59 2.934-16.42-5.867-16.42-5.867-2.184-5.704-5.42-7.17-5.42-7.17-4.448-3.015.324-3.015.324-3.015 4.934.326 7.523 5.052 7.523 5.052 4.367 7.496 11.404 5.378 14.235 4.074.404-3.178 1.699-5.378 3.074-6.6-10.839-1.141-22.243-5.378-22.243-24.283 0-5.378 1.94-9.778 5.014-13.2-.485-1.222-2.184-6.275.486-13.038 0 0 4.125-1.304 13.426 5.052a46.97 46.97 0 0 1 12.214-1.63c4.125 0 8.33.571 12.213 1.63 9.302-6.356 13.427-5.052 13.427-5.052 2.67 6.763.97 11.816.485 13.038 3.155 3.422 5.015 7.822 5.015 13.2 0 18.905-11.404 23.06-22.324 24.283 1.78 1.548 3.316 4.481 3.316 9.126 0 6.6-.08 11.897-.08 13.526 0 1.304.89 2.853 3.316 2.364 19.412-6.52 33.405-24.935 33.405-46.691C97.707 22 75.788 0 48.854 0z" fill="currentColor" fill-rule="evenodd"></path></svg></a><div class="Docsearch_docSearch__tCi81"><button type="button" class="DocSearch DocSearch-Button" aria-label="Search (Command+K)"><span class="DocSearch-Button-Container"><svg width="20" height="20" class="DocSearch-Search-Icon" viewBox="0 0 20 20" aria-hidden="true"><path d="M14.386 14.386l4.0877 4.0877-4.0877-4.0877c-2.9418 2.9419-7.7115 2.9419-10.6533 0-2.9419-2.9418-2.9419-7.7115 0-10.6533 2.9418-2.9419 7.7115-2.9419 10.6533 0 2.9419 2.9418 2.9419 7.7115 0 10.6533z" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="DocSearch-Button-Placeholder">Search</span></span><span class="DocSearch-Button-Keys"></span></button></div><div aria-label="Open menu" class="MobileNav_modalToggler__CQSsz"><svg fill="none" height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><rect fill="currentColor" height="2" width="18" x="3.5" y="4.5"></rect><rect fill="currentColor" height="2" width="18" x="3.5" y="11.5"></rect><rect fill="currentColor" height="2" width="18" x="3.5" y="18.5"></rect></svg></div></div></div></div></div></div></div></header></div><div><div class="RenderDocs_wrap__HtZBM Gutter_leftGutter__UWO6t Gutter_rightGutter__qUzUU"><div class="grid"><div aria-hidden="true"></div><main class="cols-8 start-5 cols-m-8 start-m-1 RenderDocs_content__XnnWb"><h1 class="RenderDocs_title__h1NVD">What is Payload?</h1><div class="RenderDocs_mdx__C8FvH"><div class="payload-richtext docs-richtext"><div class="YouTube_wrap__xqOPd"><div class="YouTube_innerWrap__Cxezb"><iframe allow="autoplay;" allowFullScreen="" class="YouTube_iframe__ZHcvh" frameBorder="0" src="https://www.youtube.com/embed/ftohATkHBi0" title="Introduction to Payload — The open-source Next.js backend"></iframe></div></div><p><strong>Payload is the Next.js fullstack framework.</strong> Write a Payload Config and instantly get:</p><ul class="list-bullet"><li class="" value="1">A full Admin Panel using React server / client components, matching the shape of your data and completely extensible with your own React components</li><li class="" value="2">Automatic database schema, including direct DB access and ownership, with migrations, transactions, proper indexing, and more</li><li class="" value="3">Instant REST, GraphQL, and straight-to-DB Node.js APIs</li><li class="" value="4">Authentication which can be used in your own apps</li><li class="" value="5">A deeply customizable access control pattern</li><li class="" value="6">File storage and image management tools like cropping / focal point selection</li><li class="" value="7">Live preview - see your frontend render content changes in realtime as you update</li><li class="" value="8">Lots more</li></ul><a class="Jumplist_node__Ir4tI" id="instant-backend-superpowers" href="/docs/getting-started/what-is-payload#instant-backend-superpowers"><h3><svg class="Jumplist_linkedHeading__olF4F icons_icon__6EVpU icons_large__tRw9w" fill="none" height="24" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg>Instant backend superpowers</h3></a><p>No matter what you're building, Payload will give you backend superpowers. Your entire Payload config can be installed in one line into any existing Next.js app, and is designed to catapult your development process. Payload takes the most complex and time-consuming parts of any modern web app and makes them simple.</p><a class="Jumplist_node__Ir4tI" id="open-source-deploy-anywhere-including-vercel" href="/docs/getting-started/what-is-payload#open-source-deploy-anywhere-including-vercel"><h3><svg class="Jumplist_linkedHeading__olF4F icons_icon__6EVpU icons_large__tRw9w" fill="none" height="24" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg>Open source - deploy anywhere, including Vercel</h3></a><p>It's fully open source with an MIT license and you can self-host anywhere that you can run a Node.js app. You can also deploy serverless to hosts like Vercel, right inside your existing Next.js application.</p><a class="Jumplist_node__Ir4tI" id="code-first-and-version-controlled" href="/docs/getting-started/what-is-payload#code-first-and-version-controlled"><h3><svg class="Jumplist_linkedHeading__olF4F icons_icon__6EVpU icons_large__tRw9w" fill="none" height="24" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg>Code-first and version controlled</h3></a><p>In Payload, there are no "click ops" - as in clicking around in an Admin Panel to define your schema. In Payload, everything is done the right way—code-first and version controlled like a proper backend. But once developers define how Payload should work, non-technical users can independently make use of its Admin Panel to manage whatever they need to without having to know code whatsoever.</p><a class="Jumplist_node__Ir4tI" id="fully-extensible" href="/docs/getting-started/what-is-payload#fully-extensible"><h3><svg class="Jumplist_linkedHeading__olF4F icons_icon__6EVpU icons_large__tRw9w" fill="none" height="24" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg>Fully extensible</h3></a><p>Even in spite of how much you get out of the box, you still have full control over every aspect of your app - be it database, admin UI, or anything else. Every part of Payload has been designed to be extensible and customizable with modern TypeScript / React. And you'll fully understand the code that you write.</p><a class="Jumplist_node__Ir4tI" id="use-cases" href="/docs/getting-started/what-is-payload#use-cases"><h2><svg class="Jumplist_linkedHeading__olF4F icons_icon__6EVpU icons_large__tRw9w" fill="none" height="24" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg>Use Cases</h2></a><p>Payload started as a headless Content Management System (CMS), but since, we've seen our community leverage Payload in ways far outside of simply managing pages and blog posts. It's grown into a full-stack TypeScript app framework.</p><p>Large enterprises use Payload to power significant internal tools, retailers power their entire storefronts without the need for headless Shopify, and massive amounts of digital assets are stored + managed within Payload. Of course, websites large and small still use Payload for content management as well.</p><a class="Jumplist_node__Ir4tI" id="headless-cms" href="/docs/getting-started/what-is-payload#headless-cms"><h3><svg class="Jumplist_linkedHeading__olF4F icons_icon__6EVpU icons_large__tRw9w" fill="none" height="24" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg>Headless CMS</h3></a><p>The biggest barrier in large web projects cited by marketers is engineering. On the flip side, engineers say the opposite. This is a big problem that has yet to be solved even though we have countless CMS options.</p><p>Payload has restored a little love back into the dev / marketer equation with features like Live Preview, redirects, form builders, visual editing, static A/B testing, and more. But even with all this focus on marketing efficiency, we aren't compromising on the developer experience. That way engineers and marketers alike can be proud of the products they build.</p><p>If you're building a website and your frontend is on Next.js, then Payload is a no-brainer.</p><div class="Banner_banner__3Dn4G banner Banner_success__09_1Z"><div class="payload-richtext"><p>Instead of going out and signing up for a SaaS vendor that makes it so you have to manage two completely separate concerns, with little to no native connection back and forth, just install Payload in your existing Next.js repo and instantly get a full CMS.</p></div></div><p>Get started with Payload as a CMS using our official Website template:</p><div class="Code_codeWrap__cGPns Code_disableMinHeight__XTKwL lexical-code code-block-wrap" data-theme="dark"><div class="Code_code__BTtCd code-block" style="color:#d1d5da"><div class="token-line Code_line__q5GJ_" style="color:#d1d5da"><span class="Code_lineNumber__XZgDa">1</span><div class="Code_lineCodeWrapper__g0OaV"><span class="token plain">npx create</span><span class="token operator" style="color:#61afef">-</span><span class="token plain">payload</span><span class="token operator" style="color:#61afef">-</span><span class="token plain">app</span><span class="token decorator at operator" style="color:#61afef">@</span><span class="token decorator function" style="color:#d2a8ff">latest</span><span class="token plain"> </span><span class="token operator" style="color:#61afef">-</span><span class="token plain">t website</span></div></div></div></div><a class="Jumplist_node__Ir4tI" id="enterprise-tool" href="/docs/getting-started/what-is-payload#enterprise-tool"><h3><svg class="Jumplist_linkedHeading__olF4F icons_icon__6EVpU icons_large__tRw9w" fill="none" height="24" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg>Enterprise Tool</h3></a><p>When a large organization starts up a new software initiative, there's a lot of plumbing to take care of.</p><ul class="list-bullet"><li class="" value="1">Scaffold the data layer with an ORM or an app framework like Ruby on Rails or Laravel</li><li class="" value="2">Implement their SSO provider for authentication</li><li class="" value="3">Design an access control pattern for authorization</li><li class="" value="4">Open up any REST endpoints required or implement GraphQL queries / mutations</li><li class="" value="5">Implement a migrations workflow for the database as it changes over time</li><li class="" value="6">Integrate with other third party solutions by crafting a system of webhooks or similar</li></ul><p>And then there's the <a href="../admin/overview" id="">Admin Panel</a>. Most enterprise tools require an admin UI, and building one from scratch can be the most time-consuming aspect of any new enterprise tool. There are off-the-shelf packages for app frameworks like Rails, but often the customization is so involved that using Material UI or similar from scratch might be better.</p><p>Then there are no-code admin builders that could be used. However, wiring up access control and the connection to the data layer, with proper version control, makes this a challenging task as well.</p><p>That's where Payload comes in. Payload instantly provides all of this out of the box, making complex internal tools extremely simple to both spin up and maintain over time. The only custom code that will need to be written is any custom business logic. That means Payload can expedite timelines, keep budgets low, and allow engineers to focus on their specific requirements rather than complex backend / admin UI plumbing.</p><p>Generally, the best place to start for a new enterprise tool is with a blank canvas, where you can define your own functionality:</p><div class="Code_codeWrap__cGPns Code_disableMinHeight__XTKwL lexical-code code-block-wrap" data-theme="dark"><div class="Code_code__BTtCd code-block" style="color:#d1d5da"><div class="token-line Code_line__q5GJ_" style="color:#d1d5da"><span class="Code_lineNumber__XZgDa">1</span><div class="Code_lineCodeWrapper__g0OaV"><span class="token plain">npx create</span><span class="token operator" style="color:#61afef">-</span><span class="token plain">payload</span><span class="token operator" style="color:#61afef">-</span><span class="token plain">app</span><span class="token decorator at operator" style="color:#61afef">@</span><span class="token decorator function" style="color:#d2a8ff">latest</span><span class="token plain"> </span><span class="token operator" style="color:#61afef">-</span><span class="token plain">t blank</span></div></div></div></div><a class="Jumplist_node__Ir4tI" id="headless-commerce" href="/docs/getting-started/what-is-payload#headless-commerce"><h3><svg class="Jumplist_linkedHeading__olF4F icons_icon__6EVpU icons_large__tRw9w" fill="none" height="24" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg>Headless Commerce</h3></a><p>Companies who prioritize UX generally run into frontend constraints with traditional commerce vendors. These companies will then opt for frontend frameworks like Next.js which allow them to fine-tune their user experience as much as possible—promoting conversions, personalizing experiences, and optimizing for SEO.</p><p>But the challenge with using something like Next.js for headless commerce is that in order for non-technical users to manage the storefront, you instantly need to pair a headless commerce product with a headless CMS. Then, your editors need to bounce back and forth between different admin UIs for different functionality. The code required to seamlessly glue them together on the frontend becomes overly complex.</p><p>Payload can integrate with any payment processor like Stripe and its content authoring capabilities allow it to manage every aspect of a storefront—all in one place.</p><p>If you can build your storefront with a single backend, and only offload things like payment processing, the code will be simpler and the editing experience will be significantly streamlined. Manage products, catalogs, page content, media, and more—all in one spot.</p><a class="Jumplist_node__Ir4tI" id="digital-asset-management" href="/docs/getting-started/what-is-payload#digital-asset-management"><h3><svg class="Jumplist_linkedHeading__olF4F icons_icon__6EVpU icons_large__tRw9w" fill="none" height="24" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg>Digital Asset Management</h3></a><p>Payload's API-first tagging, sorting, and querying engine lends itself perfectly to all types of content that a CMS might ordinarily store, but these strong fundamentals also make it a formidable Digital Asset Management (DAM) tool as well.</p><p>Similarly to the Ecommerce use case above, if an organization uses a CMS for its content but a separate DAM for its digital assets, administrators of both tools will need to juggle completely different services for tasks that are closely related. Two subscriptions will need to be managed, two sets of infrastructure will need to be provisioned, and two admin UIs need to be used / learned.</p><p>Payload flattens CMS and DAM into a single tool that makes no compromises on either side. Powerful features like folder-based organization, file versioning, bulk upload, and media access control allow Payload to simultaneously function as a full Digital Asset Management platform as well as a Content Management System at the same time.</p><p><a id="" href="/use-cases/digital-asset-management">Click here</a> for more information on how to get started with Payload as a DAM.</p><a class="Jumplist_node__Ir4tI" id="choosing-a-framework" href="/docs/getting-started/what-is-payload#choosing-a-framework"><h2><svg class="Jumplist_linkedHeading__olF4F icons_icon__6EVpU icons_large__tRw9w" fill="none" height="24" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg>Choosing a Framework</h2></a><p>Payload is a great choice for applications of all sizes and types, but it might not be the right choice for every project. Here are some guidelines to help you decide if Payload is the right choice for your project.</p><a class="Jumplist_node__Ir4tI" id="when-payload-might-be-for-you" href="/docs/getting-started/what-is-payload#when-payload-might-be-for-you"><h3><svg class="Jumplist_linkedHeading__olF4F icons_icon__6EVpU icons_large__tRw9w" fill="none" height="24" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg>When Payload might be for you</h3></a><ul class="list-bullet"><li class="" value="1">If data ownership and privacy are important to you, and you don't want to allow another proprietary SaaS vendor to host and own your data</li><li class="" value="2">If you're building a Next.js site that needs a CMS</li><li class="" value="3">If you need to re-use your data outside of a SaaS API</li><li class="" value="4">If what you're building has custom business logic requirements outside of a typical headless CMS</li><li class="" value="5">You want to deploy serverless on platforms like Vercel</li></ul><a class="Jumplist_node__Ir4tI" id="when-payload-might-not-be-for-you" href="/docs/getting-started/what-is-payload#when-payload-might-not-be-for-you"><h3><svg class="Jumplist_linkedHeading__olF4F icons_icon__6EVpU icons_large__tRw9w" fill="none" height="24" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg>When Payload might not be for you</h3></a><ul class="list-bullet"><li class="" value="1">If you can manage your project fully with code, and don't need an admin UI</li><li class="" value="2">If you are building a website that fits within the limits of a tool like Webflow or Framer</li><li class="" value="3">If you already have a full database and just need to visualize the data somehow</li><li class="" value="4">If you are confident that you won't need code / data ownership at any point in the future</li></ul><p>Ready to get started? First, let's review some high-level concepts that are used in Payload.</p></div></div><a class="RenderDocs_next__wMNfO" data-algolia-no-crawl="true" href="/docs/getting-started/concepts"><div class="RenderDocs_nextLabel__xEloF">Next <svg class="icons_icon__6EVpU" height="100%" viewBox="0 0 13 13" width="100%" xmlns="http://www.w3.org/2000/svg"><path class="icons_stroke__FrZ8d" d="M1 12L12.5 0.499965"></path><path class="icons_stroke__FrZ8d" d="M1 0.5H12.5V12"></path></svg></div><h3>Payload Concepts</h3><div aria-hidden="true" class="BackgroundScanline_wrapper__TTtqa RenderDocs_nextScanlines__7KPBj"><div class="BackgroundScanline_backgroundScanline__iS5AQ"></div></div></a></main><aside class="cols-3 start-14 RenderDocs_aside__2YzK7"><div class="RenderDocs_asideStickyContent__6tCbZ"><div class="VersionSelector_wrapper__7PoCH"><select aria-label="Select Version" class="VersionSelector_select__W7wMu"><option class=" " label="Version 3" value="latest"></option><option class=" " 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class="cols-4 cols-m-8 cols-s-8"><p class="Footer_colHeader__iIdhD">Use Cases</p><div class="Footer_colItems__U716j"><a class="Footer_link__HfGPU" id="" href="/use-cases/headless-cms">Content Management System</a><a class="Footer_link__HfGPU" id="" href="/use-cases/enterprise-app-builder">Enterprise App Builder</a><a class="Footer_link__HfGPU" id="" href="/use-cases/headless-ecommerce">Headless E-Commerce</a><a class="Footer_link__HfGPU" id="" href="/use-cases/digital-asset-management">Digital Asset Management</a></div></div><div class="cols-4 cols-m-8 cols-s-8"><p class="Footer_colHeader__iIdhD">Developers</p><div class="Footer_colItems__U716j"><a class="Footer_link__HfGPU" id="" href="/new">Payload Cloud</a><a class="Footer_link__HfGPU" id="" href="/docs/getting-started/what-is-payload">Documentation</a><a class="Footer_link__HfGPU" id="" href="/community-help">Community Help</a><a href="https://github.com/payloadcms/payload/discussions/categories/roadmap?discussions_q=category%3ARoadmap+" rel="noopener noreferrer" target="_blank" class="Footer_link__HfGPU" id="">Roadmap</a><a href="https://github.com/payloadcms/payload/tree/main/templates" rel="noopener noreferrer" target="_blank" class="Footer_link__HfGPU" id="">Templates</a><a href="https://github.com/payloadcms/payload/releases" rel="noopener noreferrer" target="_blank" class="Footer_link__HfGPU" id="">Releases</a></div></div><div class="cols-4 cols-m-8 cols-s-8"><p class="Footer_colHeader__iIdhD">Company</p><div class="Footer_colItems__U716j"><a class="Footer_link__HfGPU" id="" href="/cloud-pricing">Pricing</a><a class="Footer_link__HfGPU" id="" href="/talk-to-us">Enterprise</a><a class="Footer_link__HfGPU" id="" href="/case-studies">Case Studies</a><a class="Footer_link__HfGPU" id="" href="/become-a-partner">Partner With Us</a><a class="Footer_link__HfGPU" id="" href="/partners">Find a Partner</a><a 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name="email" value=""/></div></div><button class="NewsletterSignUp_submitButton__hBvFi" disabled="" type="submit"><svg class="NewsletterSignUp_inputArrow__Tbhpn icons_icon__6EVpU" height="100%" viewBox="0 0 13 13" width="100%" xmlns="http://www.w3.org/2000/svg"><path class="icons_stroke__FrZ8d" d="M1 12L12.5 0.499965"></path><path class="icons_stroke__FrZ8d" d="M1 0.5H12.5V12"></path></svg><span class="visually-hidden">Submit</span></button></div><div class="NewsletterSignUp_subscribeAction__VLO0i"><p class="NewsletterSignUp_subscribeDesc__KVjjy"></p></div></form></div><div class="Footer_socialLinks__C9U62"><a aria-label="Payload's Twitter page" class="Footer_socialIconLink__YYgZK undefined" href="https://twitter.com/payloadcms" rel="noopener noreferrer" target="_blank"><svg fill="none" height="32" viewBox="0 0 32 32" width="32" xmlns="http://www.w3.org/2000/svg"><path d="M21.8496 22.7227H20.2051L9.4668 8.68359H11.2324L21.8496 22.7227Z" fill="white"></path><path clip-rule="evenodd" d="M16 32C24.8359 32 32 24.8369 32 16C32 7.16309 24.8359 0 16 0C7.16406 0 0 7.16309 0 16C0 24.8369 7.16406 32 16 32ZM24.2168 7H21.248L16.3555 12.5918L12.125 7H6L13.3203 16.5713L6.38281 24.5H9.35352L14.707 18.3818L19.3867 24.5H25.3594L17.7305 14.4131L24.2168 7Z" fill="white" fill-rule="evenodd"></path></svg></a><a aria-label="Payload's Discord" class="Footer_socialIconLink__YYgZK" href="https://discord.com/invite/r6sCXqVk3v" rel="noopener noreferrer" target="_blank"><svg fill="none" height="32" viewBox="0 0 32 32" width="32" xmlns="http://www.w3.org/2000/svg"><path d="M11.2129 18.8555C11.5352 19.1025 11.9258 19.248 12.3457 19.248C13.4512 19.248 14.3066 18.2744 14.3242 17.0752C14.3438 15.877 13.4551 14.8936 12.3418 14.8936C11.2285 14.8936 10.3633 15.877 10.3633 17.0752C10.3633 17.8115 10.7012 18.4629 11.2129 18.8555Z" fill="currentColor"></path><path d="M17.6758 17.0752C17.6758 18.2744 18.5684 19.248 19.6543 19.248C20.7598 19.248 21.6133 18.2744 21.6328 17.0752C21.6523 15.877 20.7695 14.8936 19.6543 14.8936C18.541 14.8936 17.6758 15.877 17.6758 17.0752Z" fill="currentColor"></path><path clip-rule="evenodd" d="M16 32C24.8359 32 32 24.8369 32 16C32 7.16309 24.8359 0 16 0C7.16406 0 0 7.16309 0 16C0 24.8369 7.16406 32 16 32ZM19.0977 8C20.6641 8.2627 22.1914 8.72656 23.6367 9.38184C26.127 12.9844 27.3633 17.0479 26.9062 21.7363C25.2246 22.9678 23.3398 23.9023 21.3359 24.5C20.8848 23.9014 20.4863 23.2656 20.1445 22.5996C20.7969 22.3584 21.4258 22.0605 22.0254 21.7109C21.8691 21.6064 21.7148 21.4893 21.5645 21.3682C19.8242 22.1787 17.9238 22.5986 16 22.5986C14.0762 22.5986 12.1758 22.1787 10.4355 21.3682C10.2871 21.4814 10.1328 21.5977 9.97461 21.7109C10.2852 21.8926 10.6035 22.0596 10.9297 22.2119C11.2305 22.3535 11.5391 22.4824 11.8516 22.5977C11.5098 23.2637 11.1113 23.9004 10.6602 24.5C9.34961 24.1064 8.08984 23.5703 6.9043 22.9014C6.2793 22.5488 5.67383 22.1592 5.09375 21.7344C4.70312 17.6914 5.48242 13.5908 8.35547 9.38574C9.80273 8.73047 11.3281 8.26465 12.8965 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Payload Config and instantly get:\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"A full Admin Panel using React server / client components, matching the shape of your data and completely extensible with your own React components\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"checked\":null,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Automatic database schema, including direct DB access and ownership, with migrations, transactions, proper indexing, and 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pattern\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"checked\":null,\"value\":5},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"File storage and image management tools like cropping / focal point selection\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"checked\":null,\"value\":6},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Live preview - see your frontend render content changes in realtime as you update\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"checked\":null,\"value\":7},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Lots more\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"checked\":null,\"value\":8}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Instant backend superpowers\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"No matter what you're building, Payload will give you backend superpowers. Your entire Payload config can be installed in one line into any existing Next.js app, and is designed to catapult your development process. Payload takes the most complex and time-consuming parts of any modern web app and makes them simple.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Open source - deploy anywhere, including Vercel\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"It's fully open source with an MIT license and you can self-host anywhere that you can run a Node.js app. You can also deploy serverless to hosts like Vercel, right inside your existing Next.js application.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Code-first and version controlled\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"In Payload, there are no \\\"click ops\\\" - as in clicking around in an Admin Panel to define your schema. In Payload, everything is done the right way—code-first and version controlled like a proper backend. But once developers define how Payload should work, non-technical users can independently make use of its Admin Panel to manage whatever they need to without having to know code whatsoever.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Fully extensible\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Even in spite of how much you get out of the box, you still have full control over every aspect of your app - be it database, admin UI, or anything else. Every part of Payload has been designed to be extensible and customizable with modern TypeScript / React. And you'll fully understand the code that you write.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Use Cases\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Payload started as a headless Content Management System (CMS), but since, we've seen our community leverage Payload in ways far outside of simply managing pages and blog posts. It's grown into a full-stack TypeScript app framework.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Large enterprises use Payload to power significant internal tools, retailers power their entire storefronts without the need for headless Shopify, and massive amounts of digital assets are stored + managed within Payload. Of course, websites large and small still use Payload for content management as well.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Headless CMS\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The biggest barrier in large web projects cited by marketers is engineering. On the flip side, engineers say the opposite. This is a big problem that has yet to be solved even though we have countless CMS options.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Payload has restored a little love back into the dev / marketer equation with features like Live Preview, redirects, form builders, visual editing, static A/B testing, and more. But even with all this focus on marketing efficiency, we aren't compromising on the developer experience. That way engineers and marketers alike can be proud of the products they build.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"If you're building a website and your frontend is on Next.js, then Payload is a no-brainer.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"format\":\"\",\"type\":\"block\",\"version\":2,\"fields\":{\"blockType\":\"Banner\",\"type\":\"success\",\"content\":{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Instead of going out and signing up for a SaaS vendor that makes it so you have to manage two completely separate concerns, with little to no native connection back and forth, just install Payload in your existing Next.js repo and instantly get a full CMS.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}},\"id\":\"67d0aa7f0e72480003b3be4e\"}},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Get started with Payload as a CMS using our official Website template:\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"format\":\"\",\"type\":\"block\",\"version\":2,\"fields\":{\"blockType\":\"Code\",\"code\":\"npx create-payload-app@latest -t website\",\"language\":\"plaintext\",\"id\":\"67d0aa7f0e72480003b3be4f\"}},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Enterprise Tool\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"When a large organization starts up a new software initiative, there's a lot of plumbing to take care of.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Scaffold the data layer with an ORM or an app framework like Ruby on Rails or Laravel\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"checked\":null,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Implement their SSO provider for authentication\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"checked\":null,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Design an access control pattern for authorization\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"checked\":null,\"value\":3},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Open up any REST endpoints required or implement GraphQL queries / mutations\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"checked\":null,\"value\":4},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Implement a migrations workflow for the database as it changes over time\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"checked\":null,\"value\":5},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Integrate with other third party solutions by crafting a system of webhooks or similar\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"checked\":null,\"value\":6}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"And then there's the \",\"type\":\"text\",\"version\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Admin Panel\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"link\",\"version\":3,\"fields\":{\"linkType\":\"custom\",\"newTab\":false,\"url\":\"../admin/overview\"},\"id\":\"67d0aa7f0e72480003b3be50\"},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\". Most enterprise tools require an admin UI, and building one from scratch can be the most time-consuming aspect of any new enterprise tool. There are off-the-shelf packages for app frameworks like Rails, but often the customization is so involved that using Material UI or similar from scratch might be better.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Then there are no-code admin builders that could be used. However, wiring up access control and the connection to the data layer, with proper version control, makes this a challenging task as well.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"That's where Payload comes in. Payload instantly provides all of this out of the box, making complex internal tools extremely simple to both spin up and maintain over time. The only custom code that will need to be written is any custom business logic. That means Payload can expedite timelines, keep budgets low, and allow engineers to focus on their specific requirements rather than complex backend / admin UI plumbing.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Generally, the best place to start for a new enterprise tool is with a blank canvas, where you can define your own functionality:\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"format\":\"\",\"type\":\"block\",\"version\":2,\"fields\":{\"blockType\":\"Code\",\"code\":\"npx create-payload-app@latest -t blank\",\"language\":\"plaintext\",\"id\":\"67d0aa7f0e72480003b3be51\"}},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Headless Commerce\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Companies who prioritize UX generally run into frontend constraints with traditional commerce vendors. These companies will then opt for frontend frameworks like Next.js which allow them to fine-tune their user experience as much as possible—promoting conversions, personalizing experiences, and optimizing for SEO.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"But the challenge with using something like Next.js for headless commerce is that in order for non-technical users to manage the storefront, you instantly need to pair a headless commerce product with a headless CMS. Then, your editors need to bounce back and forth between different admin UIs for different functionality. The code required to seamlessly glue them together on the frontend becomes overly complex.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Payload can integrate with any payment processor like Stripe and its content authoring capabilities allow it to manage every aspect of a storefront—all in one place.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"If you can build your storefront with a single backend, and only offload things like payment processing, the code will be simpler and the editing experience will be significantly streamlined. Manage products, catalogs, page content, media, and more—all in one spot.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Digital Asset Management\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Payload's API-first tagging, sorting, and querying engine lends itself perfectly to all types of content that a CMS might ordinarily store, but these strong fundamentals also make it a formidable Digital Asset Management (DAM) tool as well.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Similarly to the Ecommerce use case above, if an organization uses a CMS for its content but a separate DAM for its digital assets, administrators of both tools will need to juggle completely different services for tasks that are closely related. Two subscriptions will need to be managed, two sets of infrastructure will need to be provisioned, and two admin UIs need to be used / learned.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Payload flattens CMS and DAM into a single tool that makes no compromises on either side. Powerful features like folder-based organization, file versioning, bulk upload, and media access control allow Payload to simultaneously function as a full Digital Asset Management platform as well as a Content Management System at the same time.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Click here\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"link\",\"version\":3,\"fields\":{\"linkType\":\"custom\",\"newTab\":false,\"url\":\"https://payloadcms.com/use-cases/digital-asset-management\"},\"id\":\"67d0aa7f0e72480003b3be52\"},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" for more information on how to get started with Payload as a DAM.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Choosing a Framework\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Payload is a great choice for applications of all sizes and types, but it might not be the right choice for every project. 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