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DTS Political - The Media Trust

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class="container"> <div class="heading-text"> <h1 class="entry-title" >DTS Political</h1> <p class="entry-subtitle">Political Ad Revenue Without the Risk</p> </div> </div> </div> <div class="container"> <div class="content-divider-wrap"><div class="content-divider"></div></div> <div class="inner-page-wrap has-no-sidebar clearfix"> <!-- OPEN page --> <div class="clearfix"> <div class="page-content hfeed clearfix"> <div class="clearfix post-5331 page type-page status-publish has-post-thumbnail tag-commerce-media tag-quality-assurance tag-retail-media tag-retail-media-network" id="5331"> <div data-elementor-type="wp-page" data-elementor-id="5331" class="elementor elementor-5331" data-elementor-post-type="page"> <section class="elementor-section elementor-top-section elementor-element elementor-element-8414532 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8414532" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d617ea" data-id="0d617ea" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-34b60e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="34b60e8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-af7def7" data-id="af7def7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ca4e92a elementor-widget elementor-widget-text-editor" data-id="ca4e92a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ad exchanges, demand-side platforms, and supply-side platforms are eager to grab a slice of the $15.9 billion in political ad spend expected during the 2024 US election season. But the pitfalls of political advertising have deepened as acrimony has grown across US politics; passing objectionable political ads through the pipes can threaten downstream partner/publisher relationships and overall revenue.</p><p><b>DTS Political</b>聽empowers you to maximize political ad revenue while earning the goodwill of downstream partners and end-consumers. Leverage AI and a supercharged policy engine to identify potentially problematic ads both pre-flight and while campaigns are running. With rapid analysis via Media Scanner鈥檚 massive infrastructure of actual devices and emulators, DTS Political enables adtech companies to take the risk and pain out of political advertising.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14c1dd7" data-id="14c1dd7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-318bff6 elementor-widget elementor-widget-image" data-id="318bff6" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1024" height="1024" src="https://mediatrust.com/wp-content/uploads/2024/01/Political-Ad-Risks-Image-1024x1024.png" class="attachment-large size-large wp-image-5358" alt="" srcset="https://mediatrust.com/wp-content/uploads/2024/01/Political-Ad-Risks-Image-1024x1024.png 1024w, https://mediatrust.com/wp-content/uploads/2024/01/Political-Ad-Risks-Image-300x300.png 300w, https://mediatrust.com/wp-content/uploads/2024/01/Political-Ad-Risks-Image-150x150.png 150w, https://mediatrust.com/wp-content/uploads/2024/01/Political-Ad-Risks-Image-768x768.png 768w, https://mediatrust.com/wp-content/uploads/2024/01/Political-Ad-Risks-Image-250x250.png 250w, https://mediatrust.com/wp-content/uploads/2024/01/Political-Ad-Risks-Image-1000x1000.png 1000w, https://mediatrust.com/wp-content/uploads/2024/01/Political-Ad-Risks-Image-1200x1200.png 1200w, https://mediatrust.com/wp-content/uploads/2024/01/Political-Ad-Risks-Image.png 1250w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-bdf3d80 elementor-widget elementor-widget-spacer" data-id="bdf3d80" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-b7afbdf elementor-widget elementor-widget-image" data-id="b7afbdf" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="768" height="452" src="https://mediatrust.com/wp-content/uploads/2024/01/Political-UI-Screenshot-768x452.png" class="attachment-medium_large size-medium_large wp-image-5761" alt="" srcset="https://mediatrust.com/wp-content/uploads/2024/01/Political-UI-Screenshot-768x452.png 768w, https://mediatrust.com/wp-content/uploads/2024/01/Political-UI-Screenshot-300x177.png 300w, https://mediatrust.com/wp-content/uploads/2024/01/Political-UI-Screenshot-1024x603.png 1024w, https://mediatrust.com/wp-content/uploads/2024/01/Political-UI-Screenshot-1280x754.png 1280w, https://mediatrust.com/wp-content/uploads/2024/01/Political-UI-Screenshot-1000x589.png 1000w, https://mediatrust.com/wp-content/uploads/2024/01/Political-UI-Screenshot.png 1537w" sizes="(max-width: 768px) 100vw, 768px" /> </div> </div> <div class="elementor-element elementor-element-f554529 elementor-widget elementor-widget-spacer" data-id="f554529" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-348dc3e elementor-widget elementor-widget-heading" data-id="348dc3e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Scrutinize Political Ad Content Quickly and at Scale</h3> </div> </div> <div class="elementor-element elementor-element-3007b41 elementor-widget elementor-widget-text-editor" data-id="3007b41" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li style="text-align: left;"><strong>Tried and True. </strong><span style="font-weight: 400;">The Media Trust has evolved its hybrid AI-human categorization engine to identify sensitive and inflammatory over numerous election cycles. Its objectionable ad identification is trusted by the largest adtech platforms and publishers</span></li><li style="text-align: left;"><strong>Easy Setup. </strong><span style="font-weight: 400;">Upload ad assets into The Media Trust鈥檚 UI, email tag packages via an alias, or optimize workflows with an API integration.</span></li><li style="text-align: left;"><strong>Speedy Service. </strong><span style="font-weight: 400;">Quick turnarounds enable you to swiftly weed out problematic ads, get good campaigns running, and rake in political ad revenue.</span></li><li style="text-align: left;"><strong>All Formats Covered.聽</strong>Support for display, native, audio, and video.</li><li style="text-align: left;"><strong>Streamline Communication. </strong><span style="font-weight: 400;">Use the DTS Platform to easily send issues with political ads to upstream partners, agencies, and advertisers</span></li><li style="text-align: left;"><strong>But Wait, There鈥檚 More! </strong><span style="font-weight: 400;">Ensure ad assets (tags, creatives, clickthroughs, and landing locations) are free from malware and meet standard technical requirements.</span></li></ul> </div> </div> <div class="elementor-element elementor-element-c4a2894 elementor-widget elementor-widget-spacer" data-id="c4a2894" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-be1d6d3 pp-table-center elementor-widget elementor-widget-pp-table" data-id="be1d6d3" data-element_type="widget" data-settings="{&quot;table_type&quot;:&quot;responsive&quot;,&quot;scrollable&quot;:&quot;no&quot;}" data-widget_type="pp-table.default"> <div class="elementor-widget-container"> <div class="pp-table-container"> <table class="pp-table tablesaw" data-tablesaw-mode="stack" > <colgroup> <col span="1" class="elementor-repeater-item-78e7e94" style=" background-color:#CEE2F3; width:50% " > </colgroup> <thead> <tr class="pp-table-row"> <th class="pp-table-cell pp-table-cell-baa1f2f header-text"><span class="pp-table-cell-content"><span class="pp-table-cell-text">Identify Ads With Hot-Button Issues:</span></span></th><th class="pp-table-cell pp-table-cell-dbf57b0 header-text"><span class="pp-table-cell-content"><span class="pp-table-cell-text">Detect Political Ads with:</span></span></th> </tr> </thead> <tfoot> </tr> </tfoot> <tbody> <tr ><td class="pp-table-cell pp-table-cell-ff470af"><span class="pp-table-cell-content"><span class="pp-table-cell-text"><ul> <li>Abortion and Reproductive Rights</li><li> Second Amendment/Gun Safety</li><li> Immigration</li><li> LGBTQ+</li><li> General politics </li> </ul></span></span></td><td class="pp-table-cell pp-table-cell-3eb5dd7"><span class="pp-table-cell-content"><span class="pp-table-cell-text"><ul> <li>Payment information omitted</li><li> Inflammatory messages and imagery</li><li> AI-manipulated content</li><li> Deepfakes </li> </li></ul> </span></span></td></tr> </tbody> </table> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bf3f2cd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bf3f2cd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78514d8" data-id="78514d8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fe720df elementor-widget elementor-widget-spacer" data-id="fe720df" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-77d51ecd blue-callout elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="77d51ecd" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-750c3552" data-id="750c3552" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-61dad2df elementor-widget elementor-widget-heading" data-id="61dad2df" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Learn More About DTS Political</h2> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3495e263" data-id="3495e263" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2c4f7ade elementor-button-info elementor-widget elementor-widget-button" data-id="2c4f7ade" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="standard elementor-button elementor-button-link elementor-size-lg" href="https://mediatrust.com/wp-content/uploads/2024/01/TMT-DTS-Political-2024-0117.pdf" target="_blank"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Download PDF</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f6f87d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f6f87d1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-079a86a" data-id="079a86a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5075d53 elementor-widget elementor-widget-text-editor" data-id="5075d53" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li style="font-weight: 400;" aria-level="1"><b>Expertise: </b>~20 years analyzing digital content for security, content, and data risks</li><li style="font-weight: 400;" aria-level="1"><span style="color: #252525; font-weight: bold;">Scale: </span>6M+ unique creatives examined monthly</li><li><span style="font-weight: bold;">Expansive:</span> <span style="font-weight: 400;">10,000+ unique device, browser, and user profiles analyzing digital content from 600+ geolocations globally</span></li></ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c9cfbb" data-id="5c9cfbb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ca3b9c4 elementor-widget elementor-widget-text-editor" data-id="ca3b9c4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: bold;">Precision: </span>99% accuracy in ad content recognition</li><li aria-level="1"><strong>Trusted:</strong> <span style="font-weight: 400;">Solutions leveraged by largest publishers and adtech platforms in industry</span></li><li aria-level="1"><span style="font-weight: bold;">Customer Support: </span>24/7/365 operational support plus a dedicated customer success manager</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-819ac9e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="819ac9e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d93398" data-id="3d93398" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a48baca elementor-widget elementor-widget-text-editor" data-id="a48baca" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4>Start taking the risk鈥攁nd pain鈥攐ut of political ad revenue right now!</h4> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-de30611 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="de30611" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f1904d" data-id="4f1904d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-453e8a8 elementor-widget__width-initial pp-gravity-form-button-custom pp-gravity-form-pagination-buttons-auto elementor-widget elementor-widget-pp-gravity-forms" data-id="453e8a8" data-element_type="widget" data-widget_type="pp-gravity-forms.default"> <div class="elementor-widget-container"> <div class="pp-contact-form pp-gravity-form"> <script></script> <div class='gf_browser_ie gf_browser_ie7 gform_wrapper gravity-theme gform-theme--no-framework form-container_wrapper' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_4' > <div class='gform_heading'> <h2 class="gform_title">Request a Demo</h2> </div><form method='post' enctype='multipart/form-data' id='gform_4' class='form-container' action='/how-we-help/dts-political/' data-formid='4' novalidate> <div class='gform-body gform_body'><div id='gform_fields_4' class='gform_fields top_label form_sublabel_above description_below validation_below'><div id="field_4_8" class="gfield gfield--type-section gsection field_sublabel_above gfield--has-description field_description_below field_validation_below gfield_visibility_hidden gfield_type_section" data-field-class="gfield_type_section" data-js-reload="field_4_8" ><div class="admin-hidden-markup"><i class="gform-icon gform-icon--hidden" aria-hidden="true" title="This field is hidden when viewing the form"></i><span>This field is hidden when viewing the form</span></div><h3 class="gsection_title">Next Steps: Sync an Email Add-On</h3><div class='gsection_description' id='gfield_description_4_8'>To get the most out of your form, we suggest that you sync this form with an email add-on. 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aria-required="true" aria-invalid="false" /></div></div><div id="field_4_11" class="gfield gfield--type-text gfield--width-full gfield_contains_required field_sublabel_above gfield--no-description field_description_below field_validation_below gfield_visibility_visible gfield_type_text" data-field-class="gfield_type_text" data-js-reload="field_4_11" ><label class='gfield_label gform-field-label' for='input_4_11'>Role<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label><div class='ginput_container ginput_container_text'><input name='input_11' id='input_4_11' type='text' value='' class='large' aria-required="true" aria-invalid="false" /></div></div><fieldset id="field_4_2" class="gfield gfield--type-email gfield_contains_required field_sublabel_above gfield--no-description field_description_below field_validation_below gfield_visibility_visible gfield_type_email" data-field-class="gfield_type_email" data-js-reload="field_4_2" ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Email<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></legend><div class='ginput_complex ginput_container ginput_container_email gform-grid-row' id='input_4_2_container'> <span id='input_4_2_1_container' class='ginput_left gform-grid-col gform-grid-col--size-auto'> <label for='input_4_2' class='gform-field-label gform-field-label--type-sub '>Enter Email</label> <input class='' type='email' name='input_2' id='input_4_2' value='' aria-required="true" aria-invalid="false" autocomplete="email"/> </span> <span id='input_4_2_2_container' class='ginput_right gform-grid-col gform-grid-col--size-auto'> <label for='input_4_2_2' class='gform-field-label gform-field-label--type-sub '>Confirm Email</label> <input class='' type='email' name='input_2_2' id='input_4_2_2' value='' aria-required="true" aria-invalid="false" autocomplete="email"/> </span> <div class='gf_clear gf_clear_complex'></div> </div></fieldset><fieldset id="field_4_4" class="gfield gfield--type-checkbox gfield--type-choice field_sublabel_above gfield--no-description field_description_below field_validation_below gfield_visibility_visible gfield_type_checkbox" data-field-class="gfield_type_checkbox" data-js-reload="field_4_4" ><legend class='gfield_label gform-field-label gfield_label_before_complex' >What solutions are you interested in learning more about?</legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_4_4'><div class='gchoice gchoice_4_4_1'> <input class='gfield-choice-input' name='input_4.1' type='checkbox' value='DTS Publisher' id='choice_4_4_1' /> <label for='choice_4_4_1' id='label_4_4_1' class='gform-field-label gform-field-label--type-inline'>DTS Publisher</label> </div><div class='gchoice gchoice_4_4_2'> <input class='gfield-choice-input' name='input_4.2' type='checkbox' value='DTS AdTech' id='choice_4_4_2' /> <label for='choice_4_4_2' id='label_4_4_2' class='gform-field-label gform-field-label--type-inline'>DTS AdTech</label> </div><div class='gchoice gchoice_4_4_3'> <input class='gfield-choice-input' name='input_4.3' type='checkbox' value='DTS Commerce Media' id='choice_4_4_3' /> <label for='choice_4_4_3' id='label_4_4_3' class='gform-field-label gform-field-label--type-inline'>DTS Commerce Media</label> </div><div class='gchoice gchoice_4_4_4'> <input class='gfield-choice-input' name='input_4.4' type='checkbox' value='DTS Political' id='choice_4_4_4' /> <label for='choice_4_4_4' id='label_4_4_4' class='gform-field-label gform-field-label--type-inline'>DTS Political</label> </div><div class='gchoice gchoice_4_4_5'> <input class='gfield-choice-input' name='input_4.5' type='checkbox' value='Mobile Ad Defense' id='choice_4_4_5' /> <label for='choice_4_4_5' id='label_4_4_5' class='gform-field-label gform-field-label--type-inline'>Mobile Ad Defense</label> </div><div 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let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [2, 1] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 2, currentPage: 1 } } ); gform.utils.trigger( { event: 'gform/post_render', native: false, data: { formId: 2, currentPage: 1 } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); 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